Cultivate

This is a bonus episode from the archives that we never released. We hope you find this topic of creating a great culture in your business very applicable and useful during this time of craziness that is Covid-19. 

Getting customers to promote you is one of the best ways to grow your business. But empowering your team to make the right choice in catering to customer's needs is where it starts. 

Want more referrals? Learn how to build a solid program that will do just that. Join Seth Wells, CEO of Spark Solar and get your business booming with referrals from your best customers!

This is a very special episode geared toward something local to us, but very applicable to our larger worldwide audience. We hope you find it useful and will do your own research into how a city or even state-wide non-smoking ordinance can help you in your business growth.  As always, watch us live Monday mornings at 8:30 Central at facebook.com/cultivatehub

Let's discuss the importance of culture in your business and how to treat your business as a ministry should you feel called to do that. Thanks to John Junker for coming on and sharing his wisdom!

We talk with insurance agent, Todd Colston about how important having the correct insurance is to your health and being able to run your business. 

Today we have a conversation with Hotworx, an infrared sauna company, and how it fills all 4 of the buckets to living a balanced life to help you run a better business.

Today we discuss the importance of being a servant leader in life, business and church itself. Ed offers some incredible advice that can really help any business owner serve their people better and grow a business the right way!

A brand new show with a focus on making your business awesomer! Join us as we embark on a new journey to help you business become a success this year!  Subscribe for bonus episodes only released here or watch our livestream from the studio every Monday morning at 8:30 Central.  Facebook.com/cultivatehub

In a world where marketing is all about push push push, what really should be happening is transparency, honesty and generosity. Tell the story of your brand in a unique way and you'll bring people along for the journey. 

Everything we make is for someone and not for others. And no matter who we are, we have the option to change that audience if we so desire. But when we do, we need to be aware of the implications of what that actually means. 

Today I answer 3 great questions from local business owners that will hopefully help you in some way. They are: 1. What routine marketing should any business be doing on a daily basis? 2. How does one  entice consumers to move out of their comfort zone?  3. What % of revenue should be allocated for my marketing budget? I hope you find value in these to help your business. 

Laying the groundwork for your business is incredibly important. And that means everything from the business structure to the marketing.  Today I'm giving you my 6 steps to how I've build Cultivate into the brand it is today and exactly what I work with my clients on consistently.  I hope these 6 steps help you build the foundation for success in a way you've never done before.  So I formally introduce to you, Groundwork: A Marketing Framework by Cultivate.  Use it.

  In 1918, a popular children’s clothing magazine noted that pink was a more suitable color for boys and blue, because it is more dainty, is better for girls. So why do we have such strong feelings toward the complete opposite today? Is it because we innately feel and attraction to those colors as boys or girls? Is it cultural? Or, just maybe, it’s marketing.

When it comes to marketing, getting someone to try what we have can be the best way to gain a new customer or fill the need they have.  When it comes to marketing, we need to figure out how we can get people to try our products and services if we're ever going to be able to serve them. And that means we may have to think outside the box and do something that might not work.  Marketing is about being generous with what we have so that others can see the benefits. It's not about you. It's about them. 

In a world where we have the option to "reach" millions of people with a single post, why do we actually try?  The truth is, you will likely never reach all of the audience and even if you did, they aren't likely to care about what you have to say.  So the illusion of social media is that we can market to the masses. The truth is, we shouldn't be trying.    

2007 was a big year for us. Yes, the iPhone came out, but that wasn't the major change that really happened. The bigger change was how we market our businesses and the simple fact that we're doing it wrong now.  This episode gives some insight into how I believe we need to be marketing ourselves, caring for those that care about us and those we want to serve.  I hope you find it helpful.   

Toothpaste wasn't always a thing. In fact, it took it thousands of years to be an overnight success.  See if there’s a way you can tap into the habit cycle to help grow your connection with those you seek to serve.    

A story of a purse has a lot to do with your business and who you seek to serve. In this episode, I discuss how one thing leads to another and eventually multiple products are created out of a single category.  This means you have loads of potential to bring your service or product to those you seek to serve if you’ll allow yourself to pay attention to the ones that really care.