Podcasts about touchpoints

The Referable Client Experience with Stacey Brown Randall   Most business owners say they want more referrals. Very few are actually drowning in them. The default strategy is to do good work, hope people notice, and maybe ask for introductions when things get slow. In this episode of Profit Answer Man, I sit down again with referral expert and author Stacey Brown Randall to talk about why that approach does not work and how to build a truly referrable client experience.   Stacey has spent years helping small business owners generate referrals without asking, without incentives, and without feeling manipulative. Her new book, The Referrable Client Experience, dives into how your day to day client journey can become your most powerful referral engine.   In This Episode, You'll Learn: Referrals, Introductions, and Word-of-Mouth Are Not the Same Thing. One of the first big shifts Stacey brings is simply defining our terms. A referral happens when a referral source connects you directly to a prospect, clearly identifies a need, and positions you as the solution. An introduction is just a connection. There is no identified need. Word-of-mouth buzz is when someone talks about you or gives out your name, but you are never actually connected. Most business owners lump all three together. The problem is that only one of them consistently leads to new clients. If all you are getting is introductions and vague "I mentioned you to someone" comments, you are not really running a referral strategy. Your Small Size Is Your Superpower. When we talk about "client experience," most people picture big company initiatives, software, and dashboards. Stacey defines client experience more simply as how your client feels while they work with you. That is where small business wins. You can: Make clients feel seen and remembered, Adjust quickly when something is off, Add personal, human touches that big companies could never scale, If you want to go from a good client experience to a referrable one, you have to understand the emotions you are creating along the way and be intentional about them. The Science Behind Why Referrals Happen. Referrals are not magic. Stacey frames them through three lenses: What happens in the brain of the referral source. When someone makes a great referral, "feel good" chemicals fire in their brain. They get to be the hero who solved a problem for someone they care about. It is about them helping the prospect, not about you. The psychology of trust. Referral sources do not need to know every credential or detail about you. What matters is that they trust you as a person and do not forget you. That trust is nurtured by consistent, human touch points, not by dumping your resume on them. Behavioral economics. Instead of manipulating reciprocity, Stacey focuses on the positive side: using surprise, delight, and variety in your touch points so people remember you and feel connected to you. Gifts, Touch Points, and What Actually Lands. Gifts can be powerful but they are often used poorly. Stacey's guidance: A gift should not be tied directly to a single referral, or you train people to expect a payout each time. For each referral source, build a plan of five to seven touch points over the year that happen whether or not referrals come in. Use gifts sparingly, and make them meaningful, humorous, or heartfelt enough to be memorable. If it took you two seconds to choose and send, it probably will not stand out. For actual referrals as they happen, Stacey recommends something simple and powerful: a handwritten thank you note. Be Strategic, Not "Spray and Pray". When owners want more referrals, they often default to more networking. More coffee dates, more events, more people. Stacey calls out the problem with this "spray and pray" approach. Instead, she encourages business owners to: Identify their ideal referral sources by asking, "Who regularly sees my ideal client before I do?" Focus on building real relationships with those few instead of trying to convert every person in the room. Accept that it is a numbers game, but a strategic one: you may meet a hundred people and end up with three or four true referral partners.   Key Takeaway: Referrals are not a mystery reserved for the lucky few. They are the predictable result of a client experience that makes people feel seen, cared for, and confident enough to put their reputation on the line for you. When you understand the science behind referrals and build a simple plan around your best referral sources, you can stop chasing cold leads and start welcoming more ideal clients who already trust you.   Bio: Stacey Brown Randall is the author of the new book, The Referable Client Experience, and the multiple award-winning book, Generating Business Referrals Without Asking. She is also the host of the Roadmap to Referrals podcast. Stacey teaches business owners how to generate referrals naturally…without manipulating, incentivizing, or even asking. She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more. She received her Master's in Organizational Communication and is married with three kids.   Links: Websites: https://staceybrownrandall.com/ https://referableclientexperience.com/ Social Media: www.linkedin.com/in/staceybrandall https://www.instagram.com/staceybrownrandall/ https://www.facebook.com/StaceyBrownRandall https://www.youtube.com/@referralswithoutasking   Conclusion: Referrals don't come from luck, pressure, or clever tactics—they come from the way your clients and referral sources feel throughout their experience with you. Stacey's insights remind us that when you create a journey rooted in trust, care, and thoughtful connection, referrals become a natural byproduct—not a struggle. By understanding the science behind why people refer and building a simple, intentional plan around your best referral sources, you can replace unpredictable lead generation with a reliable, relationship-driven system that grows your business sustainably and profitably.   #ProfitAnswerMan #SmallBusinessGrowth #Referrals #ClientExperience #BusinessProfit #CashFlow #TrustedAdvisor #BusinessStrategy   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

Why Physical Touchpoints Are Beating Funnels at Customer Retention EP331 of Profit With A Plan Podcast Released Date: December 16, 2025   Guest:  Mark Stern, founder and CEO of Custom Box Agency Host: Marcia Riner, Business Growth Strategist, Infinite Profit®  

In this episode of The Sustainable Hospitality Podcast, host Kathy Sue McGuire sits down with Tammy Pahel, Vice President of Spa & Wellness Operations, and Executive Chef Christopher Robinson of Carillon Miami Wellness Resort. Together, they unpack what it truly means to operate a wellness-focused resort—far beyond a traditional spa offering. The conversation explores how Carillon integrates wellness across food, movement, sleep, technology, and guest experience. From regenerative sourcing and personalized nutrition to AI-driven sleep systems and touchless wellness technologies, Tammy and Chef Chris share practical insights into building a holistic, evidence-based wellness ecosystem that benefits guests, staff, and the bottom line. ⸻

Ese Executive Search - Was unterscheidet einen strukturierten Mitarbeiterlebenszyklus von einer wirklich erlebbaren Employee Journey? Und warum ist genau diese Perspektive heute entscheidend, um Mitarbeitende langfristig zu binden? In dieser Folge spreche ich mit Hans-Heinz Wisotzky, Geschäftsführender Gesellschafter und Co-Autor des Buchs „Die perfekte Employee Journey und Experience“. Gemeinsam tauchen wir ein in die wichtigsten Stationen der Employee Journey – von Recruiting bis Offboarding – und diskutieren, wie Unternehmen durch bewusste Touchpoints, New Work und messbare Maßnahmen echte Zufriedenheit und Performance schaffen können.Werbepartner der Folge: beyobie Datenchaos im HR-Team? beyobie bringt Klarheit.Wenn es einen Frust hinter Datenanalysen im HR gibt, dann ist es dieser: zu viel Aufwand, zu wenig Aussagekraft. Mit beyobie verbindet ihr ganz einfach eure HR-Systeme und verwandelt eure HR-Daten im Handumdrehen in starke Argumente fürs Management – ganz ohne Excel-Marathon. 

The 2025 MacVoices Holiday Gift Guide #6 kicks off with a lively mix of community banter and practical tech recommendations by Bart Busschots, Kirschen Seah, Mike Burke, and Chuck Joiner. Picks include a rechargeable wallet tracker, travel-friendly guided tour apps, sustainable coffee gear, foldable keyboards, a compact control surface, a powerful dictation tool, and pro-level video-switching software, each reflecting the interests of the panel members. (Part 1)  MacVoices is supported by CleanMyMac from MacPaw. Get Tidy Today! Try 7 days free and use my code MACVOICES20 for 20% off at clnmy.com/MACVOICES. Show Notes: Chapters: [0:00] Gift Guide introduction [0:32] Panel welcome and format overview [1:55] Meeting the guests and holiday camaraderie [4:42] First pick: Chipolo rechargeable wallet card [7:40] Second pick: GuideAlong offline narrated travel tours [11:27] Third pick: OXO Quick Brew coffee device [18:26] Fourth pick: ProtoArc foldable Bluetooth keyboard [21:05] Sponsor message: CleanMyMac holiday edition [23:00] Fifth pick: Stream Deck Neo compact controller [25:55] Sixth pick: MacWhisper dictation and transcription [30:20] Seventh pick: Thule bike rack engineering [34:20] Eighth pick: Switcher Studio iPad-based video switching [38:39] Closing and support information Links: Kirschen Seah Chipolo CARD - Rechargeable wallet tracker card, Bluetooth tracker, item locator, passport finder compatible with Apple Find My or Find Hub https://amzn.to/44YRvMT Elgato Stream Deck Neo – 8 Customizable Keys, 2 Touch Points https://amzn.to/4oLtNuN RoadID Apple Watch ID https://www.roadid.com/products/apple-sidekick-stainless-sport-id Optional IDProfile https://idprofile.com AirFly SE from 12South https://amzn.to/44PutrL Mike Burke: GuideAlong http://guidealong.com MacWhisper Pro https://apps.apple.com/us/app/whisper-transcription/id1668083311 "The Holding It Together" Bundle Gaffers Tape (2" x 30 Yards) Strong Hold, Easy to Rip, Residue-Free Professional Grade Floor Tape for Electrical Cords, Matte Finish Non Reflective, Weather Resistant https://amzn.to/48N5Xc1 BongoTies Original Bongo Ties A5-01 - 10 Pack ~ Professional cable ties made of natural rubber and bamboo https://amzn.to/44hxLUA Paracord Planet 550lb Paracord – 7 Strand Type III Tactical Parachute Cord https://amzn.to/3XMKbjA SOOOEC 100 Pack Reusable Zip Ties Assorted Sizes 6+8+10+12 Inch https://amzn.to/3XK5l1U Peak Design Tech Pouch https://amzn.to/3KB1Ho4 Bart Busschots: OXO Brew Rapid Brewer - Portable Coffee Maker https://amzn.to/3MssIKQ OXO Good Grips Silicone Reusable Bags – 4 Piece Lunch Set https://amzn.to/48Q72A2 Thule EuroWay G2 920 Bike Rack for car https://amzn.to/4aAUxKT Peak Design Roller Pro Carry-On https://amzn.to/3MybICR Lego Star Trek: U.S.S. Enterprise NCC-1701-D  https://www.lego.com/en-us/product/star-trek-u-s-s-enterprise-ncc-1701-d-10356 Brick Popper - World's Fastest Separator Tool - Efficient Remover for Kids and Adults https://amzn.to/4ac82Rj Chuck Joiner: ProtoArc Foldable Bluetooth Keyboard, XK01 Folding Wireless Portable Keyboard with Numeric Keypad, Full-Size Travel Keyboards for iPad Tablet Smartphone Laptop https://amzn.to/4oMWgjU Switcher Studio https://www.switcherstudio.com OWC 2TB Express 1M2 40Gb/s Portable NVMe SSD USB4 (Thunderbolt Compatible/USB-C) Ultra Fast External SSD Drive https://amzn.to/4aFqFNv Lexar 2TB ES5 Magnetic External SSD, Up to 2000MB/s, Compatible w/MagSafe https://amzn.to/3XKz1Mo Guests: Mike Burke is a corporate technical trainer and automation enthusiast who specializes in creating structured systems that blend productivity techniques with practical technology solutions. Drawing on his background as a former high school science teacher, Mike brings a methodical, educational approach to complex technical concepts. Through his blog and YouTube channel, he shares insights on macOS automation technologies including Keyboard Maestro, AppleScript, and shell scripting. Mike is passionate about the concept of "digital mise en place" — creating thoughtfully organized digital environments that eliminate friction and support creative work. When not exploring new automation techniques, Mike can be found documenting his family's quest to visit all U.S. National Parks. His web site is TheMikeBurke.com.   By day, Bart Busschots is a Linux sysadmin, cyber security expert, and Perl programmer, as well  a keen amateur photographer when ever he gets the time. Bart hosts and produces the Let's Talk podcast series - a monthly Apple show that takes a big-picture look at the last month in Apple news, and a monthly photography show focusing on the art and craft of photography. Every second week Bart is the guest for the Chit Chat Across the Pond segment on Allison Sheridan's NosillaCast. You can get links to everything Bart gets up including a link to his photography and his personal blog. Kirschen Seah's background is Computer Sciences with interests in Software Engineering, User Experience, and Mac OS X / iPhone OS development. She started programming with BASIC in 1978 on an Apple ][ and have over 30 years of experience in the field. Kirschen worked on OPENSTEP (precursor to Mac OS X Cocoa) graphical prototyping applications initially when she joined Rockwell Collins (now Collins Aerospace) in 1999, and was a Senior Principal Systems Engineer in the Flight Management Systems department focussed on the user interface for pilot interaction. Prior to joining Rockwell Collins Kirschen worked at Acuity (formerly ichat) developing interactive user interfaces for live chat customer service agents. Now retired, there's now more time to share technical insights on her blog, develop useful scripts (Python, shell), and write Shortcuts. Kirschen is really motivated to share her experience to help fellow software practitioners develop better skills – be that in good design, implementation, or computer science fundamentals. Find her at FreeRangeCoder.com. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Cómo pasar de "te dejó en visto" a "reunion agendada"En este episodio me acompaña mi amigo desde España, David Navas, uno de los mayores expertos en prospección B2B y cofundador de Outbounders. Y nos fuimos directo a un tema que a todos los vendedores nos duele: cómo hacer un seguimiento efectivo durante la etapa de prospección, antes de que exista propuesta, antes de que exista interés… cuando todavía estamos peleando por esa primera reunión.David rompe con la idea de que la prospección es “mandar mensajes y esperar suerte”. No.La prospección es un proceso, una cadencia bien pensada, con Touch Points que aportan valor, multicanal, y con una lógica que muchos vendedores nunca han usado. Aquí hablamos de:Cómo iniciar siempre con un “toque suave” (LinkedIn o email) sin pedir nada.Qué hacer cuando el prospecto no responde después de varios intentos.Qué tipo de mensajes funcionan mejor según el canal.Cómo diseñar una cadencia multicanal (LinkedIn + email + llamada + video) que realmente convierte.Por qué tu tono y tu actitud valen más que tu script.El famoso “correo de fuego”, el último mensaje de una cadencia que aumenta entre 10% y 20% las respuestas.Qué hacer con respuestas “neutras” como el típico: “Gracias”.Además, David comparte tácticas súper prácticas:cómo romper patrones en llamadas, cómo hacer personalización real sin perder tiempo, cómo aprovechar social proof en video mensajes y cómo evitar parecer un call center desesperado.Terminamos con un cierre muy humano donde él comparte su filosofía de vida: equilibrio, curiosidad y aprender siempre algo nuevo.Si te interesa mejorar tu prospección, este episodio es de escucha obligatoria.

In dieser Episode diskutieren Patrick und Joerg das zentrale Konzept des Involvements und warum es für Kaufentscheidungen, Markenführung und gerade auch digitale Touchpoints so entscheidend ist. Sie beleuchten, wie Usability, Kommunikation und digitale Nutzererfahrung die Wahrnehmung von Angeboten prägen – und weshalb Unternehmen viel zu oft an ihren Kunden vorbeientwickeln. Die beiden sprechen zudem über die Entwicklung von Speichermedien, Herausforderungen der Automatisierung sowie die Angst vieler Kunden beim Online-Kauf, besonders von Pflanzen im Online-Webshop. Es zeigt sich, dass Involvement ist ein mächtiges Konstrukt aus der Konsumentenpsychologie, das immer noch unterschätzt wird.  

Crocs and ZMS turn inspiration into impact - fusing cultural pulse, bold storytelling, and live moments at our Brand Experience Hub. Dive in with Yann Le Bozec, Group VP & Head of Marketing at Crocs, as he reveals how entertainment-led campaigns spark true connections and scale brand love. The most recent example he brings: Their collaboration with The Elevator Boys.

In dieser Adventskalender-Episode zeigt Uwe Berndt (mainblick) klar und datenbasiert, warum getrennte Abteilungen nicht nur ineffizient, sondern 2026 ein echtes Geschäftsrisiko darstellen. Kunden erwarten heute konsistente Erlebnisse über alle Touchpoints hinweg — doch viele Unternehmen scheitern genau daran. Was das für Kommunikation, Marke und Wachstum bedeutet, erklärt Uwe in seiner steilen, aber präzise belegten These.

In dieser Episode spreche ich über eine der größten Lügen im Online Marketing: dass du „mehr Content brauchst, um mehr zu verkaufen". Bullshit. 2025 kaufen Menschen nicht mehr, weil sie deine Reels hübsch finden. Sie kaufen, weil sie dich fühlen. Weil sie deine Energie spüren. Weil sie deine Klarheit erleben. Weil sie dir vertrauen. Und genau das passiert nicht in 5-Sekunden-Reels oder perfekt designten Karussells. Es passiert im Instagram Live — dem meist unterschätzten Format auf der gesamten Plattform. In dieser Episode erfährst du: ✨ warum Instagram Lives 20x mehr Vertrauen aufbauen als herkömmlicher Content ✨ wie Live-Content automatisch deine Community qualifiziert ✨ weshalb Menschen nach einem Live das Gefühl haben, dich „zu kennen" ✨ wie du mit einem einzigen Live mehrere Touchpoints abdeckst ✨ wie du durch Micro-Commitment-Verhalten schneller Verkäufe kreierst ✨ und warum echte Sichtbarkeit nicht durch Performance entsteht, sondern durch Präsenz Wenn du das Gefühl hast, viel zu posten — aber wenig Resonanz zu bekommen, dann wird diese Episode dir wie ein Lichtschalter vorkommen. Instagram wird plötzlich Sinn machen. Deine Sichtbarkeit wird tiefer. Deine Community wird echter. Und Verkaufen fühlt sich plötzlich nicht mehr schwer an. Diese Folge ist für dich, wenn du Instagram Marketing 2026 neu verstehen willst: – organische Sichtbarkeit – Vertrauen & Bonding – Community-Aufbau – Personal Branding – Content, der verkauft – emotionales Marketing – authentische Leaderinnen-Energie   Wenn du ernsthaft sichtbar werden willst — nicht lauter, sondern echter. Dann ist UNTAMED der Raum für dich. In UNTAMED lernst du, wie du deine Stimme findest, deine Wahrheit sprichst und eine Personal Brand erschaffst, die Menschen nicht nur erreicht — sondern tief berührt. Lass uns schnacken → Kennenlerncall   Let's stay connected: Instagram: sabine.spallek Mehr über meine Arbeit: beuntamed.de

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's darum, warum die Betriebsform im Einzelhandel die Grundlage für jede Marketingentscheidung ist. Wir schauen uns an, wie sich Formate unterscheiden, welche Trends den Lebensmitteleinzelhandel verändern und warum Merkmale wie Sortiment, Preisniveau oder Servicegrad bestimmen, wie Kundinnen und Kunden ein Geschäft wahrnehmen. Außerdem werfen wir einen Blick darauf, wie moderne Formate entstehen und warum sich Marketing ständig anpassen muss. mitredet. Vom Techniker bis zum Management.____________________________________________Marketing-News der Woche:Black Friday zwingt Marken zu schlaueren Media-StrategienNeue Nielsen-Daten zeigen: Die Bruttowerbespendings rund um den Black Friday liegen unter Vorjahr, während TKPs steigen und Rabattwerbung an Effizienz verliert. Viele Marken verlagern digitale Werbung auf andere November-Tage und testen differenziertere Marketing-Strategien.Deutsche haben genug von RabattschlachtenLaut einer YouGov-Studie kennen fast alle in Deutschland den Black Friday, aber nur 13 Prozent planen sicher einen Einkauf, ein Drittel ist unentschlossen. Also weniger „Alles muss raus“, mehr klare Mehrwerte, Service und Customer Experience in Social Media und digitaler Werbung.Instagram pusht Video-Editing und Competitive InsightsInstagram rollt neue Editing-Tools für Reels und ein Analytics-Update mit Competitive-Insights aus. Social-Media-Teams können Videos direkt in der App verfeinern, Benchmarks gegen Wettbewerber ziehen und datengetriebene Content-Strategien ohne zusätzliche Tools aufsetzen.In-Chat-Shopping: E-Commerce rückt in die KonversationIn-Chat-Shopping und KI-Produktempfehlungen verlagern sich beim Kaufprozesse direkt in Chats und KI-Suchen wie ChatGPT. Messenger, Service-Chats und conversational Commerce werden zu wichtigen Touchpoints im digitalen Marketing.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Motivation wird oft mit guter Laune verwechselt. Im B2B-Vertrieb, besonders wenn Technik und Beratung im Spiel sind, zählt angeblich das Datenblatt – und dann bleibt der Auftrag trotzdem aus. Wir kennen das flaue Gefühl, wenn es zäh läuft und die Pipeline stillsteht. Haben wir uns das schon einmal gefragt: Warum bewegen Fakten allein so selten? Ein klarer Rahmen, kleine Siege und ein ehrlicher Blick auf die eigene Energie bringen uns wieder in Bewegung. Nicht nur zuhören, sondern mitreden? Dann komm in unsere Community Vertrieb&Verkauf: https://stephanheinrich.co/skool  Motivation ist kein Zufall: Sie entsteht aus Sinn, klarer Richtung und dem nächsten machbaren Schritt. Wenn es hakt, Tempo reduzieren: 10-Minuten-Regel, eine Mikro-Aufgabe starten, Impuls erzeugen. Aktivitätsziele definieren (Anrufe, Gespräche, Angebote) statt sich am Endergebnis festzufahren. Reibung senken: Checklisten, Vorlagen, CRM-Snippets, feste Zeitblöcke ohne Ablenkung. Energie managen wie ein Projekt: Schlaf, Bewegung, Fokusfenster – kleine Routinen schlagen Willenskraft. Emotionen nutzen: Ein kurzer Win-Report nach jedem Kundengespräch festigt Momentum. Aus dem Alltag: Ein Team aus Ingenieur-Consultants steigerte Termine durch fünf klare Touchpoints und eine wöchentliche Verbindlichkeitsrunde. Motivation im Business: https://stephanheinrich.com/vertriebspsychologie/motivation/

Rückblick aus Hamburg: Warum du deine Praxisübergabe schon Jahre vor dem Verkauf mit Marketing vorbereiten musst! Wir starten in die nächste Runde und blicken zurück auf ein mega spannendes Event in Hamburg, zu dem wir von Divium eingeladen wurden. Wir durften dort vor einem spannenden Publikum einen Vortrag zum Thema Praxismarketing bei der Übergabe halten. In dieser Episode holen wir dich ab und teilen die wichtigsten Learnings des Tages! Du erfährst, warum die optimale Vorbereitung deiner Praxis auf einen Verkauf nicht nur Monate, sondern Jahre im Voraus beginnen muss. Wir sprechen über die notwendige digitale Basis (Website, Social Media, Google Business Profil) als klaren Wertfaktor für potenzielle Nachfolger. Außerdem diskutieren wir, vor welcher Weichenstellung du als abgebende Praxis stehst: Soll die Praxis eine spezialisierte Marke bleiben und damit eine spitze Zielgruppe von Übernehmenden anziehen, oder ist es sinnvoll, die Ausrichtung zu öffnen, um für eine größere Zahl von Nachfolgern attraktiv zu sein? Egal, welchen Weg du wählst – frühzeitige, bewusste Entscheidungen sind Unternehmertum in Reinkultur!. Die wichtigsten Erkenntnisse in kurzen Schlagzeilen - Frühzeitig planen: Alle Experten auf dem Divium-Seminar waren sich einig: Eine erfolgreiche Praxisübergabe muss strategisch und idealerweise Jahre im Voraus geplant werden. Selbst steuerliche Aspekte können schon zehn Jahre vor dem eigentlichen Zeitpunkt Vorbereitung erfordern. - Die Website ist dein Aushängeschild für Nachfolger: Für jüngere Zahnärzte ist eine funktionale, moderne Website (inklusive SEO und Online-Terminvergabe) absoluter Standard und der erste Touchpoint, um sich einen Eindruck zu verschaffen. Ein digitaler Auftritt ist die Basis für eine tolle Wertsteigerung deiner Praxis. - Zeige Authentizität durch Social Media: Social Media wird oft unterschätzt oder stiefmütterlich behandelt, liefert aber potenzielle Nachfolgerinnen authentischere Einblicke in das Team, die Atmosphäre und die Arbeitgebermarke, als es gestellte Fotos können. Wer eine gut aufgebaute Social-Media-Sichtbarkeit in der Region übergibt, hat einen entscheidenden Vorteil. - Dein Google Business Profil (GBP) muss professionell gepflegt werden: Das GBP ist das Standortschaufenster deiner Praxis und bleibt meist auch nach der Übergabe bestehen, deshalb ist aktive Datenpflege, saubere Benennung und vor allem das Management von Bewertungen (Reputation) essentiell. Wenn du Bewertungen aktiv einholst, stellst du sicher, dass die Menschen nicht nur aktiv werden, wenn sie sich beschweren möchten. - Schaffe klare Verhältnisse bei den Zugängen: Der höchste Wert ist der Besitz der digitalen Assets: Stelle sicher, dass dir die URL, die Internetseite, alle Werbe- und Social-Media-Konten gehören und du die Zugangsdaten in Händen hältst. Du musst deinem Nachfolger ein professionell aufgestelltes Unternehmen verkaufen können. Du möchtest mehr über die Veranstaltung erfahren? Wenn du dich dazu auch mal aktiv informieren möchtest, schau nach, wann der liebe Alex Schmidt von Divium und sein Team eine solche Veranstaltung wieder anbieten – es lohnt sich für jedes Alter. Link in den Shownotes. Hier findest Du die Shownotes / Links zur heutigen Episode: Die Internetseite der Zahnarztpraxis – immer zuerst mobil optimiert > https://parsmedia.info/die-internetseite-der-zahnarztpraxis-immer-zuerst-mobil-optimiert-75/ Der Social-Media-Booster für die Zahnarztpraxis – mit Franzi+Adrian > https://parsmedia.info/der-social-media-booster-fuer-die-zahnarztpraxis-mit-franziadrian-114/ DIWIUM > https://diwium.de/ Kontakt zu Patrick und Klaus: - [Patrick > LinkedIn](https://www.linkedin.com/in/patrick-neumann-3bb03b128) - patrick.neumann@parsmedia.info - [Klaus > LinkedIn](https://www.linkedin.com/in/klausschenkmann) - klaus.schenkmann@parsmedia.info - Telefonat mit Klaus: [Buche gerne einen Termin](https://doodle.com/bp/klausschenkmann/

Willkommen im nerdcafe – dem Podcast für alle, die mehr aus ihrer WordPress-Website machen wollen! Heute zu Gast ist Verena Bender. Verena ist Beraterin für Personal Brands und hilft dir dabei, mit deiner Expertise wahrgenommen zu werden. Sie ist überzeugt: Personal Branding ist keine Modeerscheinung, sondern betrifft jeden von uns. Egal ob es um Kund*innen, Chefs oder das eigene Netzwerk geht. Verena und ich kennen uns (natürlich - bei dem Thema) von LinkedIn - wo ich auch angefangen habe meine Personal Brand zu entwickeln und stets dran zu arbeiten. Außerdem durfte ich auch schon in ihrem Podcast vorbei schauen und zu WordPress und Websites sprechen. Heute freu ich mich, dass sie da ist und vielleicht auch was zu meiner Personal Brand sagen kann. Wir haben deswegen heute gesprochen über: Personal Branding, ab wann ist eine Person eine Brand? Warum ist das so wichtig, auf welchen Plattformen spielt sich das ab? Was soll ich posten und warum ist es so wichtig, zwischen persönlichem und privaten zu unterscheiden? Außerdem über Twitter, Netzwerke, LinkedIn und darüber, wie ihre Kund*innen sie finden. Was ist das nerdcafe? Im nerdcafe Podcast dreht sich alles um WordPress, Webdesign, Hosting, Content-Management-Systeme und die großen Fragen rund ums Web. Du bekommst praxisnahe Tipps zu Sicherheit, Backups, SEO und Social Media – perfekt für alle, die ein eigenes Webprojekt starten oder verbessern möchten.

Ein herzliches willkommen zu einer neuen Episode des Digital Product Talks! Heute zu Gast ist Michael Melcher, Vice President Innovation & Touchpoints bei NürnbergMesse.

Wie gelingt Kundenzentrierung in einem Konzern mit über 10.000 Mitarbeitenden und jahrzehntelanger Marktführerschaft? In dieser Folge spricht Jonas Rashedi mit Kevin Schmidt von Rittal über die digitale Transformation im industriellen B2B-Marketing. Kevin gewährt Einblicke in den Aufbau internationaler Prozesse: vom Aufbau von Buyer Personas bis hin zu digitalen Self-Service-Touchpoints wie dem Rechenzentrums-Konfigurator. Er zeigt, wie ein komplexes Ökosystem aus HubSpot, SAP C4C und Salesforce zusammenwächst – und warum die Integration dieser Tools die Grundlage für echte Kundennähe bildet. Ein zentrales Thema: Wie verändert KI das Informationsverhalten im B2B – und was heißt das für Suchstrategien, Touchpoints und Content? Kevin liefert praxisnahe Antworten auf große strategische Fragen. MY DATA IS BETTER THAN YOURS ist ein Projekt von BETTER THAN YOURS, der Marke für richtig gute Podcasts. Zum LinkedIn-Profil von Kevin: https://www.linkedin.com/in/kevin-schmidt-b92818246/ Zur Webseite von Rittal: https://www.rittal.com/com-en/ Zu allen wichtigen Links rund um Jonas und den Podcast: https://linktr.ee/jonas.rashedi 00:00 Einstieg & Vorstellung 04:00 Rittal & die Rolle von Kevin 10:00 Personas & Customer Journeys im B2B 18:00 Konfiguratoren & Self-Service 24:00 Marketing Automation & CRM-Verknüpfung 32:00 Lead-to-Order: Prozesse & Bewertung 40:00 Zukunft von KI, SEO & CDP im B2B

The expiration of the Cybersecurity Information Sharing Act (CISA) on September 30, 2025, has resulted in a notable decline in U.S. cyber defense capabilities, with a reported drop of over 70% in the sharing of threat indicators. This lapse has created a legal and operational vacuum, leading to increased delays in alert dissemination and a rise in cyber threats, particularly in critical sectors such as healthcare and energy. Federal agencies and private companies are now hesitant to report incidents without the liability protections that CISA previously provided, resulting in a fragmented response to cyber threats.In response to the growing concerns over cybersecurity, the U.S. Congress has included a provision in the federal government shutdown legislation to extend CISA through the end of January 2026. This extension is crucial for facilitating the sharing of threat data between businesses and government agencies. Meanwhile, the Cybersecurity and Resilience Bill introduced in the UK mandates that medium and large IT management and cybersecurity service providers comply with minimum security standards, reflecting a shift towards greater accountability in protecting critical infrastructure.Additionally, Microsoft and 1Password are advancing passwordless technology, with Microsoft enabling the syncing of passkeys across devices and 1Password integrating a new native Passkeys plugin API for Windows 11. These developments aim to enhance user convenience and security, signaling a shift away from traditional password reliance. EasyDMARC has also launched Touchpoint, an AI-driven sales enablement tool for MSPs, while Enable has introduced a cyber warranty program offering financial protection for cyber incidents.For MSPs and IT service leaders, these developments underscore the importance of adapting to evolving cybersecurity regulations and technologies. The expiration of CISA highlights the need for private networks and MSPs to fill the intelligence gap left by government agencies. As compliance requirements tighten in the UK and the U.S., MSPs that can navigate these changes and assist clients in maintaining security and compliance will find significant opportunities in a rapidly changing landscape. Three things to know today00:00 U.S. Cyber Defense Falters as CISA Act Expires, Threat Sharing Plummets 70% Amid Budget Cuts04:35 Compliance Crossroads: New EU, UK, and U.S. Rules Reshape Data Protection and Cybersecurity for MSPs09:42 Vendors Push Simpler, Smarter Security: Microsoft Syncs Passkeys, N-able Adds Cyber Warranty, EasyDMARC Targets MSP Sales This is the Business of Tech.     Supported by:  https://getflexpoint.com/msp-radio/https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship

This episode of Sell With Authority is part of our special series exploring one of the most vital dynamics inside every agency's sales process: trust and distrust. You've been hearing from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll be sharing with our community. As we've seen time and again from our work alongside agency owners and their teams — trust, or the lack of it, is often the biggest obstacle to having a sales pipeline that feels like a steady stream of right-fit prospects flowing into your agency. Which makes today's conversation a perfect fit for this series. Our special guest expert is Jerry Gennaria, President and CEO of TOKY. Jerry brings more than 30 years of experience helping professional service firms tell their story more effectively, build stronger businesses, and reach their full potential. He's also the host of The Intangible Brand podcast — where he explores what brand really means beyond the surface-level tactics. Here's why Jerry's perspective matters so much for this series… In a recent LinkedIn post, he made an incredibly sharp observation — when Southwest Airlines cut away the very things customers loved most about their experience, it wasn't just a rebrand. A brand isn't just graphics or identity — it's about who you are internally and how customers experience you externally. When you change that alignment — you break trust. That ties directly to what we saw in the 2025 Edelman Trust Barometer — when trust erodes, grievance and frustration take over — but when trust grows, optimism and loyalty follow. That's exactly the kind of work Jerry and his team at TOKY do every day — helping clients align their brand and their actions so that trust is reinforced at every single touchpoint. When your agency's brand and your actions are aligned — trust isn't an abstract idea. It's felt — in every interaction, every proposal, every conversation. When trust is felt at every touchpoint — selling more of what you do stops being about persuasion — and starts being about consistency. That's why we wanted Jerry's perspective to be part of this series. When I say we — I mean Hannah Roth, our Director of Strategy and Mad Scientist, is here with me for this conversation to bring her data-driven perspective into this discussion with Jerry — because when you combine brand alignment with real-world strategy — that's when trust becomes measurable and scalable. What you will learn in this episode:  How to make prospects feel seen — and why that matters for conversion Jerry's "brand is a promise delivered" philosophy for agencies The art and science of pushing back — and how it earns deep respect from right-fit clients Why authentic storytelling aligned with your brand delivers exponential results Ways to boldly show your expertise without being self-aggrandizing Why trust is not built in the big gestures Resources: Website: toky.com LinkedIn Personal: https://www.linkedin.com/in/gennaria/ The Intangible Brand: https://www.linkedin.com/company/the-intangible-brand/ TOKY: https://www.linkedin.com/company/toky-branding/ The Intangible Brand Podcast: www.theintangiblebrand.com

What if your podcast could power your marketing, client education, and sales conversations? In today's episode, I'm talking to service-based business owners who are ready to treat their podcast like a business asset, not just a hobby. I'm breaking down the main phases of your client journey and how your podcast can impact each touchpoint along the way. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you'll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Main phases of your client journey (1:07)Your podcast in marketing (1:31)Your podcast in the sales process (3:34)Your podcast in the client experience (7:58)Your podcast in retention and referrals (11:00)Review the Transcript: https://share.descript.com/view/FrIEEoLrogWConnect with Haylee:Gaffin Creative: gaffincreative.comInstagram: instagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.

https://www.linkedin.com/in/christophkarger/https://www.linkedin.com/company/gotonetworkhttps://www.linkedin.com/in/breitinger/Summary (AI) In dieser Episode von Go To Network spricht Christoph Karger mit Max Breitinger über die Zukunft von Customer Centricity, Automatisierung und Sales Prozessen – und warum viele Unternehmen zwar digitalisieren, aber dabei den Kunden aus dem Blick verlieren. Max verantwortet als Global Process Owner bei Cosmo Consult die Digitalisierung der Customer Journey – und erklärt, warum Technologie, KPIs und AI nie den menschlichen Faktor ersetzen dürfen. Im Gespräch geht es um die unbequeme Wahrheit: Viele Sales‑Teams designen ihre Prozesse, als wären sie für sich selbst – nicht für den Kunden. Christoph und Max sprechen über Anreizstrukturen, die kurzfristige Deals fördern, aber langfristige Kundenbeziehungen verhindern, über den richtigen Einsatz von KI im Sales und darüber, wie Customer Success zur echten Growth Engine wird. Eine Folge für alle, die Sales nicht weiter automatisieren – sondern besser machen wollen. Takeaways Nicht jeder Deal muss gewonnen werden – nur die richtigen.Kurzfristige Abschlüsse schaden, wenn Kunden danach churnen.Customer Success ist keine Service‑, sondern eine Wachstumsrolle.Zu viele Touchpoints verwirren den Kunden – weniger ist mehr.Incentives müssen langfristigen Erfolg belohnen, nicht Volumen.Digitalisierung und AI sind Werkzeuge, keine Entscheider.Gute Automatisierung entlastet – schlechte entfernt den Menschen.Sales braucht Frameworks statt starre Prozesse.Die beste Pipeline ist Teamsport – Sales und CS gehören zusammen.Der Kunde steht nicht im Prozess – er ist der Prozess. Sound Bites „Nicht jeder Deal muss gewonnen werden – nur die richtigen.“ „Customer Success ist kein Therapieplatz für Probleme aus dem Sales.“ „Wir bauen Prozesse für uns, nicht für unsere Kunden – das ist das Problem.“ „Digitalisierung ohne Empathie ist nur Automatisierung.“ „Sales braucht mehr Menschenverstand – nicht mehr Tools.“ „Frameworks geben Freiheit – Prozesse nehmen sie.“ „Der beste Automatisierungs‑Trigger ist immer noch gesunder Menschenverstand.“ „Customer Success entscheidet, ob Umsatz bleibt oder geht.“ „AI kann Daten lesen, aber keine Kunden verstehen.“ „Der Kunde ist König – aber nicht immer im Recht.“ Chapters 00:00 Begrüßung – vom Running Gag zur echten Folge 01:20 Was macht Max Breitinger eigentlich – und warum Customer Centricity mehr ist als ein Buzzword 03:30 Die unbequeme Wahrheit im Sales – nicht jeder Deal muss gewonnen werden 05:30 Kurzfristige Incentives und ihre Nebenwirkungen 07:40 Warum Customer Success die entscheidende Rolle für Wachstum ist 10:20 Zu viele Touchpoints – wie wir Kunden im Prozess verlieren 13:30 Customer Journey Design – Ideale Prozesse gibt es nicht 16:00 Die neue Rolle von SDRs – Awareness statt Cold Calls 20:00 Was Automatisierung leisten kann – und wo sie aufhören muss 26:00 Digitalisierung vs. Persönlichkeit – das Spannungsfeld im Sales 30:00 Warum der Mensch immer die letzte Entscheidung treffen sollte 35:00 Frameworks statt Prozesse – Freiheit für gute Seller 38:00 Pipeline ist Teamsport – Sales und CS müssen zusammen arbeiten 41:00 AI als Werkzeug für Effizienz und Relevanz 44:00 „Der Kunde ist König – aber nicht immer im Recht.“ 46:20 Wo du mehr von Max findest – LinkedIn

Produktbewertungen, KI-Beratung und Influencer-Tipps sind allgegenwärtig – doch persönliche Beratung im Store bleibt ein entscheidender Touchpoint. MediaMarktSaturn hat mit „Personalized Service“ ein Konzept entwickelt, das persönliche Beratung am Point of Sale auf ein neues Level hebt.

KI im Reisebüro – was jetzt wirklich zählt Ein Travelholics Live Podcast mit Alexander Mirschel (realizing progress). Szenarien statt Dogma, Touchpoints statt Linearer Costumer Journey, Erlebnisdesign statt Preiskampf – plus Hands-on-Einstieg (kleine Budgets, große Wirkung) und Agenten-KI im Ausblick. produziert auf dem QTA Reisesommer 2025 in Mainz. Wie immer wünsche ich viel Freude beim #schlauhören Roman Borch, Podcaster & Producer travelholics.media

"Se parlo ancora della mia offerta, non rischio di annoiare?" È la domanda che sento ogni settimana dalle mie clienti. E la risposta è sempre la stessa: no, ma proprio no.In questo episodio ti spiego perché quello che a te sembra ripetizione ossessiva è appena un puntino sul radar della tua audience. Ti do tre azioni concrete per smettere di autosabotarti e iniziare a vendere davvero, con costanza e senza sensi di colpa. Scopri tutte le informazioni su Coraggiosa qui: https://silvialanfranchi.it/coraggiosa-2025..................................................................................................................................

Shopify im Wandel: In dieser Episode blickt tante-e-Gründer Adrian auf die aktuellen Trends im Shopify-Universum und analysiert, was erfolgreiche Brands in 2025 ausmacht. Welche zehn Trends bestimmen gerade den Markt? Warum setzen immer mehr Brands auf physische Touchpoints über Shopify POS? Und wie werden KI und Automatisierung sinnvoll eingesetzt? Mit konkreten Beispielen von Brands wie Waterdrop, Feey und BRAUN BÜFFEL erfährst du, welche Strategien wirklich funktionieren und wie ein optimales Tool-Stack aussehen kann.Podcast gesponsert von fabrikatör: https://www.fabrikator.io/demo?utm_source=Tante-e&utm_medium=Shownotes&utm_campaign=251

The Trial of Evocation, Part IFour of the massive elementals battle for glory and prizes – but the reward for last-place is death. Royale Theme: “Wizard Disco” by Louie Zong: https://louiezong.bandcamp.com/album/wizard-discoOriginal Music by Griffin McElroyAdditional Music in this Episode:  "Unforeseen Consequences (Remastered)" by Techthiest: https://techtheist.ru; "Simple Song" by Jar of Flies: https://jaroffliesofficial.bandcamp.com/; "Touchpoint" by Jason Shaw: https://audionautix.com/; and "Redemption" by Scott Holmes Music: https://scottholmesmusic.com/.Border Angels: https://www.borderangels.org/

On this episode of Game Makers, we explore three critical topics: how Delta Force's mobile revenue soared past PUBG's by 75% , why the "Take-Two Mafia" thesis is a myth centered on the wrong company , and a powerful framework for fixing your recruiting process by treating candidates like customers.In this episode, you will learn:MACRO: How Delta Force's monetization and LiveOps strategy led to a 6x revenue spike, and what its 97% revenue concentration in China means for Western studios.ALPHA: Why the popular "Take-Two Mafia" thesis is flawed and how the timeline points to Peak Games, not its publisher, as the true source of a mobile gaming "mafia effect".GAME DEV: How to apply the "Customer Journey and Touchpoints" concept from Tony Fadell's book Build to your candidates to create a recruiting process that attracts and wins 10x talent.Episode Timestamps:(02:20) Macro: Delta Force vs. PUBG Mobile Analysis (11:40) Alpha: Debunking the Take-Two "Mafia Effect" (22:30) Game Dev: Optimizing the Candidate Journey For charts and a full transcript, subscribe to our newsletter at: https://www.gamemakers.com/ Follow Game Makers and subscribe for more insights into the business and craft of making games.

"Sprache ist mehr als nur der Inhalt Deiner Webseite - sie hat die Macht, ein Gefühl zu vermitteln. Die Art wie Du mit Dir selbst sprichst, bestimmt darüber was Du dir selbst zutraust." Wenn Du Deine Selbstständigkeit wachsen lassen möchtest, ist Deine Sprache der direkte Schritt, das was Du als Vision von Dir im Kopf hast, in die Realität umzusetzen. Sprache ist überall - in jedem Social Media Post, jeder E-Mail, jedem Gespräch und auch in der Art, wie Du mit Dir selbst sprichst. In dieser Folge teile ich 5 Geheimnisse für eine hochwertige Markensprache mit Dir, damit Du einen bleibenden Eindruck hinterlässt, der vermittelt: Das hier ist Dein Geld wert. Themen: • Warum Sprache über Deine Preise entscheidet • Sprache ist überall: Von der Webseite bis zum Selbstgespräch • Die 5 Geheimnisse für eine hochwertige Markensprache • Brand Story entwickeln: Deine Geschichte in Deinen Worten • Brand Personality definieren: Dein charakteristischer Ton • Brand-Wörterbuch erstellen: Positive Begriffe vs. No-Go-Wörter • Konsistenz über alle Touchpoints schaffen • Klarheit in der Sprache: Klare Nische, klares Problem • Warum "Ich mache alles" Amateur signalisiert • Sprache als Weg, neue Glaubenssätze zu leben • Der Unterschied zwischen austauschbar und unvergesslich Wenn Dir diese Episode gefallen hat, abonniere meinen Podcast, hinterlasse soooo gerne eine Bewertung und teile ihn mit deinen Freundinnen. Besuche FEMschool für weitere Ressourcen und folge uns auf Instagram für tägliche Inspirationen und Tipps [@FEMschool](https://www.instagram.com/femschool). You can do it! • Verkaufe Dein Produkt mit Instagram in 30 Tagen mit [Easy Insta Sales](https://shop.femschool.de/easy-insta-sales) • Dein [Reichweite-Komplettpaket](https://shop.femschool.de/5000-insta-follower) für Selbstständige Frauen • Bleibe motiviert – jeden Tag: [Abonniere unseren Newsletter](https://go.femschool.de/newsletter) • Folge uns auf Instagram: [@FEMschool](https://www.instagram.com/femschool) [Impressum](https://femschool.de/impressum/)

The promise of technology is efficiency, but the core of community building still lies in authentic human connection. The current nonprofit sector finds it hard to balance automation with meaningful touchpoints that foster trust, vulnerability, and genuine relationships. This conversation explores the intersection of community and technology, emphasizing how nonprofit organizations can avoid over-engineering relationships, understand the ebb and flow of engagement, and harness the power of simple but personal gestures.  Tasha Van Vlack is the CEO of Community Hives, a global peer-connection platform that helps organizations to strengthen their communities, whether through technology, strategy, or hands-on consulting. With a passion for bringing people together and with the belief that right connections can change everything, Tasha's diving headfirst into scaling relational tech and dreaming up what's next for human-first connection tools. She sits down with Mallory to talk about how nonprofits can leverage modern technologies not to replace but to support authentic communities by blending automation with personal touchpoints.  In this episode, you will be able to: - Learn how to balance automation with authentic human touchpoints. - Learn the importance of embracing the natural ebb and flow of engagement. - Discover how simple but personal gestures can have an enormous impact on relationships. - Learn why vulnerability, flexibility, and active participation is essential in building trust.  Get all the resources from today's episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it's the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

How well do you know your ideal customers? Is this something you put the necessary time and attention into? A recent visit at Virgin Hotels in Nashville reminded me just how important this is and how far you can go to surprise and delight as I found lube and a vibrator at the bottom of their nightstand.  We'll talk through how this applies to your business, retention and referrals, and why we should be friends if you feel the same way.   Time Stamps:   (0:10) The Backstory (2:30) Knowing Your Customer (4:12) The Parent Letter (4:43) The Touch Points (6:10) Retention and Referrals ----------

In dieser Folge des Marketing Transformation Podcasts spricht Erik Siekmann mit Bastian Siebers, CEO von Flaconi, und Julia Piep, Head of CRM bei Flaconi. Flaconi ist eines der führenden E-Commerce-Unternehmen im Beauty-Bereich – stark wachsend, profitabel und in den letzten Jahren zunehmend international aktiv. Unter dem Motto „Beauty in your Pocket“ verfolgt Flaconi eine mobile- und social-first Strategie. Im Gespräch geht es um die zentrale Rolle von Kundenbindung und CRM für Wachstum und Profitabilität. Das CRM-Team ist in den letzten Jahren von 3 auf 15 Mitarbeiter angewachsen und setzt auf Maßnahmen wie Automatisierung, Segmentierung und Gamification. Weitere Themen des Gesprächs sind: • Wie KI-basierte Segmentierung Newsletter-Kampagnen personalisiert und die Relevanz steigert • Welche Rolle Lifecycle-Kampagnen für Wiederkäufe und langfristige Kundenbindung spielen • Wie Automatisierungen Prozesse effizienter machen und Touchpoints entlang der Customer Journey optimieren • Warum Gamification-Elemente wie Gewinnspiele, Wettbewerbe und Belohnungssysteme das Engagement erhöhen • Wie Flaconi durch kontinuierlichen Austausch mit anderen Unternehmen und Konferenzen neue Impulse erhält und diese schnell umsetzt • Welche organisatorischen und technologischen Voraussetzungen geschaffen werden müssen, um CRM erfolgreich zu skalieren Über Bastian Siebers & Julia Piep Bastian Siebers ist seit 2022 CEO von Flaconi und treibt die strategische Weiterentwicklung des Unternehmens mit Fokus auf internationales Wachstum, Profitabilität und Kundenzentrierung voran. Er verfügt über langjährige Erfahrung in der Führung von E-Commerce- und Digitalunternehmen und gilt als ausgewiesener Experte für Transformation und Skalierung. Julia Piep leitet als Head of CRM das stark gewachsene CRM-Team von Flaconi. Mit ihrem datengetriebenen Ansatz verantwortet sie die Konzeption und Umsetzung von Retention-Maßnahmen, Segmentierungen und Lifecycle-Programmen und gilt als Expertin für kundenzentrierte CRM-Innovationen. Der Marketing Transformation Podcast wird produziert von TLDR Studios.

Your branding isn't just your logo or your website—it's every single interaction a customer has with your business. From your voicemail greeting to the shirt you wear on the job, small details shape how customers perceive you. In this episode, we'll cover the overlooked touchpoints that can either build trust—or cost you the job—and how dialing them in can help your lawn care or landscaping business stand out, get found, and win more work. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc

Families are writing universities directly to ask if it's safe to send their children to the United States. Institutions are also facing longer visa backlogs and growing competition from abroad. In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with Dr. Roger Douglas, Dean for International Programs and Development at St. Martin's University, about how leaders can strengthen international enrollment pipelines, improve retention, and protect graduate research capacity. Topics Covered: The 23-touchpoint recruitment model that keeps students and families engaged until they commit How graduate applicants often choose the first institution to deliver admissions and aid Families' growing concerns about campus safety and how institutions can respond Why outcome-driven marketing and peer-to-peer outreach build more trust than traditional tactics The effect of shrinking U.S. research funding on graduate student pipelines Retention strategies such as host family placements, faculty check-ins, and cultural immersion Three Key Takeaways for Leadership: Presidents and trustees should engage directly with international students to understand barriers and improve the climate. Retention investments—host families, advising, and cultural programming—are as critical as recruitment for revenue stability. Boards must integrate international enrollment into institutional strategy, requiring documented plans, outcome-based marketing, and active policy advocacy. Recommended For:  Presidents, trustees, enrollment leaders, and academic administrators responsible for sustaining institutional revenue, research, and reputation through international education. Read the transcript: https://changinghighered.com/international-student-recruiting-in-higher-education/ #HigherEducation #InternationalStudentRecruiting  #HigherEducationPodcast   

https://verhandlungs-bootcamp.com/Im zweiten Teil geht es darum, wie du deine Pipeline dauerhaft füllst, mit Social Proof Vertrauen aufbaust und Abschlussgespräche so führst, dass der Kunde am liebsten sofort unterschreibt – und gleich den nächsten Auftrag mitnimmt.In dieser Folge erfährst du:1. Nachfrage erzeugen, bevor du sie brauchstMarketing ist keine Feuerwehr – sondern tägliche kleine Funken.3 Touchpoints pro Woche halten dich im Kopf der Zielgruppe präsent.Wer nicht unter Druck akquirieren muss, verhandelt souveräner.2. Verknappung & Social Proof nutzenEchte Knappheit („nur 2 Plätze frei“) erzeugt Handlungsdruck – Fake-Knappheit zerstört Glaubwürdigkeit.Social Proof: Kundenstimmen, Fallstudien, Presse.3. Abschlussgespräche führen – und Upsells & Cross-Sells platzierenNach dem Auftrag ist vor dem Auftrag, so machst du das Abschlussgespräch zum Start für eine langfristige So hilfst du deinem Kunden noch erfolgreicher zu werden und gleichzeitig deinen Umsatz zu erhöhen.Du willst souverän verhandeln und gleichzeitig ausgebucht sein?Dann lass uns sprechen:

Windermere Coaching Minute Podcast - Show NotesHost: Erin WrightWindermere Coaching Minute PodcastGuest: Christina Griffith19-year licensed real estate professionalSpecializes in Washington County area of Portland suburbs (Beaverton, Hillsboro)Same Windermere office throughout entire careerFocus: First-time sellers and relocation clientsChristina GriffithEmail: christinagriffith@windermere.comInstagram: @csgriffithFacebook: Christina GriffithMarket: West Portland suburb areaConnect with Windermere:Path Calls: Every Thursday at 10:00 AM (for Windermere agents)Show Contact: fanning@windermere.comWrote handwritten notes to everyone she knew announcing her real estate careerVolunteered for open houses that experienced agents didn't want to holdParticipated in community events (including borrowing her broker's dog for farmer's market networking!)Lesson: Old-school relationship building still works todayAfter 18 years, realized she was rushing between work and home responsibilitiesWanted to grow but felt overwhelmed by existing workloadSolution: Invested in professional coaching for 4 months to create structureStruggled with analysis paralysis and perfectionismWanted everything "perfect" before implementingBreakthrough: "Done is better than perfect" mindset shiftProfessional Collateral:Comprehensive buyer's and seller's guidesProfessional listing presentationsUsed Canva templates as starting pointsImpact: Built instant credibility, especially in competitive relocation scenariosMarketing System (36+ Touch Points):12 monthly postcards6 bi-monthly "item of value" postcards12 e-newsletters4 pop-bys2 client eventsPhone calls, text messages, coffee meetingsTools Used: Reminder Media (postcards), Boomerang (item of value), Cloze CRMOrganization Systems:Detailed checklists for consistent client experienceScorecard system for daily business activitiesCalendar blocking for specific tasksComprehensive spreadsheet tracking client interactionsChristina shared how a random reconnection with a past client (who kept shipping packages to her old address) led to discovering major life changes and resulted in 4 transactions worth over $4 million in sales. This reinforced the critical importance of consistent follow-up systems.Podcasts:Ninja Selling PodcastWindermere Podcasts (2 different ones)Life at 10 TenthsMillionaire Real Estate AgentPath Calls (Windermere agents)Tools & Services:Close CRMReminder Media (postcards)Boomerang (item of value postcards)Canva (design templates)"Done is better than perfect.""Every client is precious and every client is important, and every client that you handle with grace and they walk away being satisfied means you're just that more likely to get a referral from them.""You really can't grow alone... You need to get support from somebody to push you forward. Or you're always going to be focusing on something that is maybe easy to do, but not the thing that will move you forward."Start Small: If not ready for professional coaching, begin with quality real estate podcastsCreate Professional Collateral: Develop buyer's and seller's guides using templatesImplement Checklists: Ensure consistent client experience across all transactionsBuild a Follow-Up System: Track all client interactions and schedule regular touchpointsGet Accountability: Find a coach, accountability partner, or managing broker for supportFocus on Lead Generation: Once systems are in place, prioritize meeting new peopleChristina's journey from a successful but overwhelmed agent to a systematized professional demonstrates that even experienced agents can benefit from stepping back, creating structure, and investing in professional development. Her transformation shows that the right systems don't just organize your business—they free you up to focus on what really matters: building relationships and growing your client base.

This is how I keep client relations equal and visible. Learn how to balance your time and energy more effectively. #ThePitch #INICIVOX #VirtualMentorship

Your weekly dose of information that keeps you up to date on the latest developments in the field of technology designed to assist people with disabilities and special needs. Special Guest: Vicki Mayo – Founder and CEO – The Touchpoint Solution Website: ilovetouchpoint.com Discount code – assist For more about Bridging Apps: www.bridgingapps.org —————————— If […]

Happy Summer Forged Fans and Welcome back to the Forged Ingold Podcast! In today's episode, Alec talks about how we all fall in and out of faith throughout time. How does he try to get closer to God? Alec finds touch points. What does that look like for someone new in faith? Or what about for those deep in faith looking to get closer? This episode details the times of thriving and surviving. Dive right in.If you like the show please subscribe and leave a 5 star rating - that and texting it to a friend are the easiest ways you can help us grow. Follow the podcast on Instagram: @ForgedIngold and email the show at forgedingoldpodcast@gmail.comAlec Ingold is an author, speaker, philanthropist, and professional football player. Learn more at alecingold.com

Guest None today; just me reflecting on recent events. Summary In this episode, I recount my recent fly fishing trip to Alaska, reflecting on how various organizations shaped my experience. Delta Airlines impressed him with personalized service and proactive rebooking. In contrast, an overpriced and unwelcoming airport hotel in Detroit left a negative impression. The Bear Trail Lodge in Alaska, however, stood out for its commitment to guest experience, environmental consciousness, and celebration of local culture, reinforcing the idea that a brand is defined by a series of customer touch points, not just its primary service. Key Points: A successful vacation, and by extension, a positive organizational experience, depends on mindset, handling unexpected issues, and interactions with external organizations. Organizations like Delta Airlines and the Bear Trail Lodge demonstrate an understanding that their overall brand and reputation are built upon numerous customer touch points, not just their core service. Personalized service, attention to detail (like a handwritten note or addressing customers by name), and embodying a brand's values contribute significantly to customer loyalty and satisfaction.

Navigating Industry Volatility: How Insurance Agents Can Thrive in a Changing Medicare LandscapeThe latest episode of the Insurance Business Babes podcast brings together host Kathe Kline, co-host Joanna Wyckoff, and industry powerhouse Neil Reich for an honest discussion of the current turbulence in the Medicare insurance world. With plan exits, shrinking commissions, regulatory uncertainties, and unprecedented price hikes, agents must now adapt, diversify, and deepen relationships to stay successful.Industry Upheaval: What's Changing in Medicare AdvantageAccording to guest Neil Reich, the past year has brought volatility unlike anything he's seen in his 27-year career. Major Medicare Advantage carriers like Humana and Aetna have pulled out of some markets due to soaring medical loss ratios, leaving consumers scrambling for alternatives and further concentrating business among remaining giants like United. Commission structures are shifting, and the legal landscape is uncertain, with the Department of Justice and new CMS rules causing ongoing anxiety about the future of FMOs (Field Marketing Organizations).Diversification Is EssentialNeil isn't deterred by the disruption—instead, he emphasizes the need for insurance agents to diversify their offerings. His new agency, Care Connect Advisors, has quickly added Medicare Supplement plans, Index Universal Life, final expense, hospital indemnity (with popular guaranteed-issue options for ages 64-70), cancer, dental, and even annuities to the product mix. This mirrors Kathe and Joanna's advice that now, more than ever, agents should be “multi-product” — cross-selling to better serve clients and protect their own earnings in the face of shrinking Medicare Advantage opportunities.Relationship Building and Technology: The Agent's GoldmineStaying connected to clients is a major theme. The podcast highlights how agents are successfully blending manual outreach (calls and texts to educate and cross-sell) with automation (drip campaigns, retention videos, and CRM tools). Touchpoints aren't just for selling—they reinforce trust, increase retention, and open natural conversations about needs like hospital indemnity or annuities.The Path Ahead: AI, FMOs, and the Advisor MindsetWhile regulators mull the impact of overrides and marketing practices, agents are also looking to the future with AI poised to disrupt the sales process. Still, both Neil and the hosts remain optimistic: FMOs like Spark are evolving, offering powerful tech and support. The key message? Agents must evolve from “order takers” to true advisors—guiding clients comprehensively through industry changes and personalized solutions.In summary, claim your power as an agent by diversifying your product line, leveraging smart tech, nurturing relationships, and embracing your advisory role. In a shifting Medicare world, these strategies are more essential—and more rewarding—than ever.This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

July 2025 marks the 100th anniversary of the Scopes Trial – a trial that exposed profound divisions in America over religion, education, and public morality. This was a legal case in Dayton, Tennessee, where high school teacher John Scopes was prosecuted for teaching evolution, violating the state's Butler Act. The Butler Act was a 1925 Tennessee law that prohibited public school teachers from teaching any theory that denied the biblical account of human creation, specifically targeting the teaching of evolution. But believe it or not, this entire trial was orchestrated. Local leaders had the teacher volunteer to be charged as a publicity stunt to boost the town's economy and gain national attention. But it soon gained far more attention than anyone expected, as it touch a nerve on the national clash between an increasingly secular scientific establishment and religious fundamentalists. Battle lines were drawn in the courtroom. Clarence Darrow, a renowned agnostic lawyer and advocate for civil liberties, defended Scopes, while William Jennings Bryan, a prominent Christian populist, three-time presidential candidate, and anti-evolution crusader, prosecuted, highlighting their contrasting worldviews. The trial became a media sensation due to its clash of science versus religion, drawing hundreds of reporters, radio broadcasts, and public fascination with the dramatic courtroom exchanges, particularly Darrow’s cross-examination of Bryan. To discuss the legacy of the case is today’s guest, Brenda Wineapple, author of “Keeping the Faith: God, Democracy, and the Trial that Riveted America.”See omnystudio.com/listener for privacy information.

Jacob Kleinman Phillips is one student of the No BS Master program who I've been delighted to watch grow and blossom over the last few years. He is a shining example of our community in the way that he shows up full of energy, open and ready to share his wins, his challenges, to ask questions, and to support others. I am so excited for you to hear his story.Jacob is the founder of Touchpoint, a branding studio helping purpose-driven businesses and nonprofits turn their mission into a movement. Known for his strategic clarity and human-first approach. He blends storytelling with design to craft brands that don't just look good, they move people.Tune into this episode to hear:How Jacob's own commitment to giving back shows up in the work that he does and fuels his businessThe client experience that taught Jacob to lean in to his niche and good client fitsHow the LP interview has allowed him to incorporate unexpected, highly impactful details that perfectly align with clientsWhat dressing up in a chicken suit taught JacobJacob's “aha” moment about the difference between a commodity and a transformationLearn more about Jacob Kleinman Phillips:Touchpoint DesignInstagram: @jacob.kleinmanphillipsResources:FREE GUIDE - Goodbye GenericNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Our next podcast takeover episode is with the amazing Jeni Bukolt from GSD with Jeni. We discuss the biggest mistakes business owners make when it comes to referrals and how to shift your mindset to see results. We also touch on protecting your mindset as an entrepreneur, the importance of building authentic relationships, and overcoming self-sabotage. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/370

On this episode of Coffee with a Journalist, we're joined by Nicole Silberstein, editor in chief at Retail TouchPoints. She shares how she keeps a zeroed-out inbox, what makes a pitch actually stand out, and how she and her team sift through nonstop retail news to find the stories worth telling. We get into the nitty-gritty of PR pitches, sourcing experts who aren't just selling something, and why a subject line can make or break your shot. Nicole also walks us through her day—from breaking news to podcast prep—and reflects on how AI is reshaping the newsroom. If you've ever wondered how to get on a journalist's radar (and stay there), you'll want to hear this one.

The customer journey is the backbone of any small business. Today, we're mapping out and enhancing every interaction to drive loyalty and growth for YOUR business.

What if every step of your patient's journey—not just your care—felt extraordinary? In this episode, Michael sits down with Santosh Patel for a deep dive into building a practice where being obsessed with patient experience is the rule, not the exception. From the very first online interaction to the moment patients step out the door, you'll discover how reputation and practice growth thrive when you exceed expectations at every touchpoint.Together, Michael and Santosh uncover the real-world challenges that often separate intention from impact, such as misaligned messaging, outdated office systems, and the disconnect between online presence and in-person encounters. You'll hear practical strategies for transforming first impressions, converting inquiries into appointments, leveraging technology, and instilling a team-wide obsession with patient experience. Drawing on examples from world-class brands and healthcare innovators, this conversation provides a blueprint for building—or reinventing—a truly patient-centered practice from the ground up.What You'll Learn in This Episode:The hidden gaps in patient experience that could be costing your practice trust and growthHow to seamlessly align your website, ads, and in-office experience for a unified brandProven methods for converting patient inquiries into booked appointmentsWhy empathetic communication and confident call handling lead to higher conversionsThe impact of role-playing and staff training for delivering consistent excellenceThe most important KPIs for measuring true patient satisfaction—not just reviewsTips for designing a patient-focused culture from scratch, borrowing lessons from top hospitality and service brandsAction steps to ensure every team member—from front desk to clinical—is invested in the patient journeyInsights into upcoming industry events and resources for ongoing learningHit play now to discover practical steps for creating a practice patients rave about—and a team that takes pride in every interaction.‍Sponsors:‍CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestack‍Guest: Santosh PatelBusiness Name: Complete Specialty SolutionsCheck out Santosh's Media:‍Website: completespecialty.comWebsite: subscribili.comLinkedIn: linkedin.com/in/santosh-patel-8849a013CareStack Inner Circle Event‍Download the Patient-Obsessed Practice Blueprint for FREE today! (A step-by-step guide to implement everything Santosh talked about today.)‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

André Jonker, Gründer von Mozart Bett, gibt dir Einblicke in den Aufbau eines der erfolgreichsten Premium D2C-Unternehmen Deutschlands. Mit individualisierbaren Boxspringbetten hat Mozart in nur drei Jahren 25 Millionen Euro Umsatz erreicht – komplett bootstrapped und profitabel. André teilt, wie das Unternehmen ohne Lagerbestand arbeitet, warum methodisches Wachstum der Schlüssel zum Erfolg ist und wie sie durch cleveres Performance Marketing die richtigen Kunden erreichen. Was du lernst: On-Demand Produktion und Supply Chain: Wie Mozart Bett ohne Lagerbestand arbeitet und Lieferzeiten von 3-4 Wochen realisiert Die Bedeutung strategischer Partnerschaften mit Herstellern für individualisierbare Produkte Performance Marketing im Premium-Segment: Warum Mozart Bett auf Performance statt Brand Marketing setzt Wie das Unternehmen mit 25-35% Werbekostenquote profitabel wächst Methodisches Wachstum: Die Bedeutung von Fokus und klaren Prioritäten beim Skalieren Warum Mozart Bett erst die Kernkanäle optimiert, bevor neue erschlossen werden Teamaufbau und Leadership: Wie sechs Gründer erfolgreich zusammenarbeiten Die Bedeutung von Selbstverwirklichung und klaren Verantwortungsbereichen Zukunftspläne und Visionen: Der Weg zu 40 Millionen Euro Umsatz in 2025 Warum Showrooms und neue Produktkategorien wichtige Wachstumstreiber sind ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu André: LinkedIn: https://www.linkedin.com/in/andre-jonker/  Website: https://mozart-bett.de/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Kapitel: (00:00:00) Kundenzufriedenheit trotz längerer Lieferzeiten sichern (00:03:13) Produzenten von der Vision überzeugen (00:07:07) Fluch und Segen Premium-D2C (00:16:57) Bestandskunden reaktivieren - was verkaufe ich, wenn alle ein Bett haben? (00:23:11) Team bei Mozart Bett: Wie schaffen sie es, so klein zu bleiben? (00:29:56) Entscheidungsprozess und Touchpoints auf dem Weg zum Mozart Bett (00:35:08) Performance Marketing vs. Brand Marketing bei Mozart Bett (00:49:23) Mozart Bett goes Retail: Wie plant man so einen Store? (00:55:38) Rabattaktionen & Shareability (01:03:17) Wachstum auf 100 Mio Umsatz

What is a Micro-Dose of Mindfulness? We often think mindfulness has to mean 20 minutes on a cushion, a silent retreat, or a full yoga class. But Ayurveda and yogic wisdom remind us that it's not about how long you practice — it's about how often you return to presence. Where to connect with Andrea Website: https://andreaclaassen.com/ Instagram: https://instagram.com/seasonalandrea Perimenopause Support Quiz: https://quiz.tryinteract.com/#/681d3069f79fde0015c88d8c Wise Woman Reset: https://andreaclaassen.com/wisewomanreset Andrea Claassen Bio Andrea Claassen is an Ayurvedic Wellness Counselor, RYT 500 hour yoga teacher, and personal trainer who has been in the wellness space since 2007. She specializes in cyclical living. Her mission is to help women learn how to slow down, tune in and connect to their inner wisdom. The three pillars she focuses on are movement, mindfulness & mother nature through an Ayurvedic lens. You can hear more from Andrea on her Peaceful Power Podcast where she aims to deliver actionable takeaways for you to live a more holistic lifestyle. Connect with Andrea on her website at www.andreaclaassen.com