Fair Game

In January 2019 I sat down with the owner of Duke City Marketing, Jason Rigby on his ABQ Business Podcast.We talked entertainment, the state of business in Albuquerque, and what exactly was it that saved the New Mexico State Fair?Learn more about the ABQ Business Podcast: https://itunes.apple.com/us/podcast/albuquerque-business-podcast/id1450969918?mt=2 Follow Robert on Social:Facebook: @meetrobertsmithInstagram: @meetrobertsmithTwitter: @meetrobertsmith

This will be the ed session people talk about at future fair conventions. The idea given in this session went deep. Social434 was designed to go way beyond “oh do a video, or go on Facebook live.” No, this talk was designed to realign people’s thinking about how they market their events. And for those who execute against these ideas, good things await in 2019 and beyond.

In November of 2018 I presented the Social Media 434 talk at the Arizona Fairs Convention in Laughlin, NV. I talked once again about the most important asset in any marketing plan, attention. We also spoke about the value of underpriced attention, how to A/B test ads using Facebook and why most brands are screwing up on Instagram by leaving their customers hanging.

I recently published a piece of content that said, "If you believe follower counts matter, you've been fooled."In the world of social media, you might think follower counts are a statement of quality of a brand or product. But are they really?In this episode, I give you 3 reasons why follower counts are irrelevant.

In this episode I sit down with the co-founder of the Original Grain watch company, Andrew Beltran.We talk start ups, social media marketing, how President Trump's tariff battles affect small businesses, and of course we talk watches.Thanks for listening!Learn more about the Original Grain watch company here:Website: www.OriginalGrain.comInstagram: @OriginalGrainFacebook: @OriginalGrain

In this episode, I share with you my Social Media 434 ed session from the 2018 FFEA annual conference in Bonita Springs, FL.We talk about my thesis on social media, the value of under priced attention, and some examples of incredible content and story telling.Plus, I steal one of Nick Borelli's slides from his own Influence Marketing presentation.

Last year I interviewed Kardenni during the Osceola County Fair. The conversation was really productive so we wanted to share it on the podcast. We talk about Kardenni's inspiration into the fair industry and how he got his name.Learn more about Kardenni:FB: https://www.facebook.com/Magician.Kardenni/Instagram: https://www.instagram.com/kardenni/Web: https://www.kardenni.com/

I hosted this round table session at the 2018 Florida Federation of Fairs convention. We discussed the importance of under-priced attention on Facebook, utilizing Facebook's ads manager, how to hack Instagram culture and Snapchat geofilters.

Tony Brent is the star of his own comedy variety show in Orlando, Florida. The resident show at Wonderworks Orlando is consistently ranked among the Top 5 family attractions in Orlando.I sat down with him for a discussion on creativity, business and how he's managed to stay relevant for 2 decades.

Apple Co-Founder, Steve Wozniak has joined the #DeleteFacebook movement. Does this impact your marketing efforts on social media? Plus, a bit of context and perspective on the Facebook/Russia/Election situation. Thanks for listening.Have a comment? DM me.Facebook: @meetrobertsmithInstagram: @meetrobertsmithTwitter: @meetrobertsmith

I'm joined by Aaron Alejandro, the Director of the Texas FFA. Aaron recently drove through Albuquerque and had time to meet up for breakfast.I had planned to interview him but it turned out we had such a genuine conversation that I think it stands on its own.We talk about global access to food and nutrition, the block chain and how we share our stories in the fair and ag industry.PLUS, my wife, Sara joins us and shares her insights as an educator and school administrator here in Albuquerque.Enjoy the episode. 

In January, Sara and I had time to catch up with Bob & Kathy Duck of the Great American Duck Race. I took a minute to sit down and interview Bob and found out how he built a post-military career around duck racing. Yes. Duck racing.Connect with Bob Duck: RacingDucks.comConnect with Robert Smith: @meetrobertsmith on Instagram, Facebook, Twitter and Snap.

In February I spoke at my alma mater, Eastern New Mexico University. During the Q&A I had an exchange with a university staff member. I told him exactly why I, as an alumnus, had never given a penny in support of the university and how they could take that information and multiply their alumni and endowment support by 3x or more over the next 5-10 years.LINKSFollow Robert on Instagram: @meetrobertsmith

On today's episode, I'm in Mobile, Alabama. I sit down at the historic fort for a discussion with Scott Tindle, former fair manager of the Greater Gulf State Fair and current CEO of Gulf Coast Ducks. We talk hospitality & tourism, the fair industry and duck boat tours. PLUS - the advice Dallas Mavericks owner Mark Cuban gave him during an appearance on Shark Tank.

During the 2017 Arizona Fairs Association Convention, I took a minute on my way to dinner to share my thoughts around people who have opinions about social media marketing while not actually being practitioners of the craft.