No BS Guide for Professionals

Today we're talking to Tara Williams, founder of Dreamland Baby. We want to know what got her motivated to start her company, the good, bad, and ugly shit that came with making their vision a reality. In addition, we also talk about her experience pitching her company on the popular show Shark Tank! Check out her company @ dreamlandbabyco.com and check out the video link below for her successful deal on the show. Shark Tank Deal w/ Lori: https://www.youtube.com/watch?v=RLix_oRiYag Lastly, use the code NOBS15 for 15% of sitewide at www.dreamlandbabyco.com. Their weighted baby blankets are amazing!

We're starting off our series in the same way we just ended our Career Development series, talking to badass women who know what's up. Today we're talking to Nishita Deka, co-founder of Sonera Magnetics. We want to know what got her motivated to start their companies and all the good, bad, and ugly shit that came with making their vision a reality.

In today's episode, we are closing out the series with a hot topic - Women in the workplace. We are going to dig into the challenges, the successes, and the sometimes painful truth of being a woman in today's workforce. To help us shed some light on the topic we have two very special guests - Amanda Healy, head of Internet of Things Marketing Leader at Cisco, and Cat Pierson, Product Manager at Manifold.

Today, we are taking a different angle and talking to a coach. A career coach to be exact. We will learn about career coaching, how it works, and why it matters from tenured life coach Elaine Davis of YouMakeitHappen.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Last week we spoke with Amanda Healy about the practice of Personal Branding. Today, we're speaking with a long-time friend of the podcast, Bill Connolly, on how to execute your Personal Brand by Advocating Yourself.

Today on the No BS Guide to Professionals Christen and I begin our series on Career Development with a lesson on Personal Branding from a nationwide speaker and expert, Amanda Healy. Amanda is the Head of Brand Marketing of IOT as Cisco, and she'll be teaching us why and how each of us should be developing our Personal Brand successfully.

Great news for our listeners!

It's always a good thing to have a mentor in your professional career and to reciprocate for those looking to be mentored. On this episode we spoke with Don Graumann, an experienced leader and mentor of 25+ years in Data Technology. We talk about mentoring, leadership, and his newly publish book, Strategic Pause: Stop. Think. Lead.

This week we continue our Career Development series and discuss the importance of Growth in the Workplace with Austen Chen of Orihon.

Last episode we continued our series of Playbook Scenarios as Christen advised everyone on how to create and execute a Playbook for Positioning. Today we conclude our Playbook Scenario series on a crucial topic: New Product Launch. To help us wrap it all up, we welcome back a friend of the podcast, Saadi Muslu. We'll discuss what you should be thinking about when you're trying to launch a new product and how to execute successfully. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Last episode we started off our series of Playbook Scenarios and spoke with Saadi Muslu on how to execute a Gap Analysis Playbook as a new PMM. Today we're going to continue the series by talking about building a Playbook for Positioning. Christen, our resident PMM expert will provide us insight and knowledge on what the correct playbook is to use and why?! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Last episode we spoke about data and research firms, and how they can help determine strategic directions and gain insights for decision making. Today we're going to pivot to scenario planning that new PMs are familiar with when they're the newest PMM at a company. We'll be covering a series of different scenarios over the next few episodes to accurately depict the scenario, the playbook to execute, and why. For today's episode, we're going to cover the Gap Analysis scenario as a new PMM, and to help us with this scenario, we welcome back to the podcast, Saadi Muslu! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Last episode we started digging into the data and understanding how to think about your own data for telling the best story. But if you are about to launch a new product or enter a new market or identify a new audience? You don't know what you don't know using your own data. That is when a market research firm becomes your best asset, and we sat down with Jon Speer to peek into this area to understand it. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Product marketing decisions should be both quantitative and qualitative. That is why it is important to buddy up with the person who knows how to run the numbers and derive insights from them. Someone in analytics. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Over the last 12 weeks we have been asking our guests, what are the tools they use in their day-to-day that they can't live without. Some of them are tools you've never heard of, but should know them. Some of them are game changers! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

We're seeing more companies pivoting in this difficult time to stay afloat and provide added value to their loyal customers. In this special bonus episode, Christen and Bill ranked their top 5 businesses that have adapted really well to the situation. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Last week we spoke with an expert product designer on how to bring a story to life through a strong user experience. Now we are spinning off and talking to someone in the role that should be every product marketer's best friend - Customer Success! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

To date, we have been talking to a lot of people in the roles that work closest with Product Marketing. However, there are the unsung heroes of the companies that Product Marketing shouldn't forget about. Within the product org there is a key role responsible for implementing the front-end design which can make or break your user experience - our friends the product designers. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Last week we talked about Growth Marketing and how it plays a role is sending the right message to the right person at the right time. This week we'll turn our focus to Strategic Partnerships on the Business Development side with our very own host, Christen Luciano! Christen will take us through her role and how it applies to Product Marketing. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Growth marketing can mean a lot of things, but at it's core it is about using data to tell a compelling story. Weather the title exists or not, if your company has a function of marketing it is likely they are doing some form of growth marketing. On today's episode, we interview Growth Marketing expert, Xander Agosta, who will take us through how this role differs between B2B and B2C companies, and how he aligns with Product Marketing. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This week we continue our conversation with Bill Connolly in Part 2 on Content Marketing. We talk about storytelling, failure, and one of Bill's favorite topics, the meta. Bill Connolly's website: TheBillConnolly.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Last week we talked about how the role of Product Marketing enables sales. This week and next we are going to talk about content marketing and how it helps Product Marketing tell the story. We enlisted the help of an expert and good friend of ours in this field, Bill Connolly. Bill is Director of Content at Monotype. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Last week we talked to Sales to get a different perspective on how Product Marketing and Sales interact. This week we are going to talk more specifically about how Product Marketing enables sales. And to help us better understand this topic, I am excited to introduce our next guest, Keri Miriello! Keri is the PMM for Cloud Platform at Atlassian. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Last week we spoke with Jenny Song, a Product Manager with a lot of experience working with Product Marketers at B2C orgs. Now, this week we are going to speak with someone from Sales, and get their take on how Product Marketing should (or should not) approach this function. To help us uncover the mysteries of Sales we have with us tenured Enterprise Saas Seller, Sean Prudden. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

We've mentioned before that Product Marketing, Sales and Product Management are interconnected when it comes to GTM strategy. However it is no easy feat getting all three to play well in the sandbox. So we are going to talk to people from those teams and get first-hand advice on how Product Marketing can play well with others. Today we are going to start with Product and with us we have Jenny Song, Product Manager at Digit, the leading app for helping people save towards the things that matter most. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Last week we talked about what the f@#k Product Marketing even is and our experiences with getting into this career. Today we are going to talk to Saadi about her experiences in the battlefield and share the good, the bad, and the straight up sh!tshow that Product Marketing can be. Saadi has been leading the efforts of Sales enablement, product launches, and feature adoption at Singular, a Marketing Intelligence Platform for Growth leaders. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Let's kick this podcast off the right way by asking the proverbial question “What the F@#% is Product Marketing?” In our first episode of the No BS Guide to PMM, we'll answer this question and talk about why we started this podcast and what you can expect for each subsequent episode. This is REAL talk and we're not gonna hold anything back by keeping this uptight and professional. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app