Podcasts about brand marketing

In this Brand Highlight, Kevin Surace, CEO of TokenCore, catches up on a market that has accelerated faster than even his team expected. Biometric-assured identity has gone from the fringes to the core, and the clearest example is the video call: on Zoom or Teams, there is often no reliable way to know whether the person on screen is real, human, or an AI avatar. Surace points to cases where employees wired money because a synthetic version of their boss appeared to ask for it. That risk is pushing the work outward. Beyond using TokenCore internally, the larger banks are asking how to extend biometric assurance to the customers who move wires, because a phone call no longer confirms who is actually on the line. The goal is to know that it is the right person, on the right domain, within a few feet of the device, and not someone operating from another country. For security leaders, Surace offers direct advice: start moving off MFA and authenticator apps now, since those methods are being compromised constantly. He acknowledges the change is hard, often for cultural reasons more than technical ones, and suggests starting with admins and the people who touch real data before expanding over roughly a year. The upside, he notes, is that employees tend to welcome it, going passwordless or even ID-less and logging into tools like Salesforce in under two seconds. This is a Brand Highlight. A Brand Highlight is a ~5 minute conversation that captures a focused idea, update, or perspective from the guest. Learn more: https://www.studioc60.com/creation#highlight GUEST Kevin Surace, Chief Executive Officer, TokenCore LinkedIn: https://www.linkedin.com/in/ksurace/ RESOURCES Learn more about TokenCore: https://www.tokencore.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Kevin Surace, TokenCore, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, biometric assured identity, identity security, deepfake, AI avatar, video call security, MFA, passwordless, FIDO2, CISO, account takeover, wire fraud, Zoom security, identity assurance Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For most of the internet's life, proving identity has meant proving something you know or something you hold: a password, a code, a text message. Kevin Surace, CEO of TokenCore, argues that era is closing fast. As one of the people who helped invent the AI assistant at General Magic, he has a clear view of why the same technology now makes faces and voices simple to fake. Why isn't MFA enough? Because it protects a weak foundation. A decade-old paper mapped fifteen ways to defeat SMS codes, auth apps, and push approvals. Few attackers bothered with them until platforms like Salesforce and Microsoft made those methods mandatory. Now the attack has moved to where the door is. Surace walks through one of the common methods: an AI-written phishing email from a service you already trust, a PDF, and a pixel-perfect login page generated in moments. The credentials you enter relay to an attacker who is logging into the real site in real time. The push prompt asks if it is you, you approve, and the intruder is inside within minutes. The numbers back it up. Palo Alto Networks Unit 42 found that roughly ninety percent of successful intrusions over the past year involved hacked identity, almost all of them MFA or auth apps. The people compromised had privileged access, which means they had MFA in place. So what actually works? Surace makes the case for biometric-assured identity, a category Gartner projects growing into a twelve billion dollar market. TokenCore ties access to a fingerprint stored only on your device, the exact domain your account lives on, and physical proximity over a short-range wireless link. Look-alike domains never register, remote relays never get close enough, and the company never holds your biometric. The hardware comes as a ring, a portable, or a node about the size of an AirTag, and it is FIDO2 compatible, so it works with existing single sign-on. Most customers go passwordless once it is running. The reaction Surace hears most often from security leaders is that they can finally sleep at night. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Kevin Surace, Chief Executive Officer, TokenCore LinkedIn: https://www.linkedin.com/in/ksurace/ RESOURCES Learn more about TokenCore: https://www.tokencore.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Kevin Surace, TokenCore, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, biometric assured identity, identity security, multi-factor authentication, MFA bypass, phishing resistant authentication, FIDO2, credential theft, passwordless, deepfake, AI security, account takeover, Unit 42, Gartner Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Angela Clark - Mubarak is a senior digital and eCommerce executive with 30 years of experience building and transforming digital businesses at some of the world's most recognized consumer brands — including Patagonia, Levi Strauss, eBay, elf Cosmetics, Williams-Sonoma, True Religion, and Eddie Bauer.  Most recently VP of Digital at Patagonia, Angela now leads Eclipse Advisory Group, a consultancy focused on helping PE-backed brands, legacy retailers, and DTC startups unlock digital growth. She serves on the board of the California State Park Foundation, is an incoming Fellow at the Graham School at the University of Chicago, sits on the Total Retail Advisory Board, and has been recognized as a Direct 60 Honoree and CommerceNext 2024 Leader to Watch. She is based in LA, where is an avid cycler and dog mom to Maximus and Chloe and super auntie to her 12 yr nephew Evan. In This Conversation We Discuss: [00:00] Intro [02:31] Adapting old strategies to new mediums  [07:33] Sponsor: Klaviyo [09:39] Measuring success beyond simple revenue [14:23] Sponsor: Intelligems [16:24] Resisting trends that mismatch your brand [19:14] Sponsor: Electric Eye [20:19] Investing resources where they matter most [24:25] Moving away from the promotional drug [29:27] Callouts [29:37] Defining your target market sweet spot  Resources: Subscribe to Honest Ecommerce on Youtube Retail Legacy Meets Digital Disruption eclipsemedia365.com/ Follow Angela Clark - Mubarak linkedin.com/in/angclrk/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest   Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of Better Merch… Better Marketing, Jade and I break down three fascinating brand stories and the marketing lessons behind them. First, we talk about Carvana Playground and their commission-free customer experience. What happens when you remove friction from the buying process, and what can small businesses learn from that? Next, we dive into the ACOTAR Monopoly launch, where branded merch is being used to build anticipation for a product before it even hits the market. This opens up a great conversation about superfans, community, and using merch as a strategic marketing tool—not just swag. Finally, we discuss Levi's at the World Cup and how the brand had to get creative when they couldn't use their own logo in their own stadium. It's a powerful lesson in brand equity, sponsorship strategy, and thriving under constraints. We also spotlight this week's featured product and announce this week's giveaway: our FREE 5-Day Business Bootcamp. Register here: Bootcamp.HassemanMarketing.com If you want better ideas around branded merch, marketing strategy, customer experience, and creative business growth, this episode is for you.

Meghan Gerrity, Brand Leader for Neutrogena Sun at Kenvue, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, for a conversation on how creators, consumers, and communities are reshaping modern brand marketing.Drawing from her experience across iconic brands including Neutrogena, Gerber, Tic Tac, Domino Sugar, and Dr. Praeger's, Meghan shares why authentic creator content is outperforming traditional advertising, how consumer-led innovation is changing brand strategy, and why community building has become a competitive advantage.In this episode:The rise of creator-led marketingWhy consumer co-creation drives brand growthThe power of micro and nano creatorsBuilding communities that fuel loyaltyWhat brands can learn from LoveShackFancy, Dunkin', EOS, Yeti, and moreA must-listen for marketers, brand leaders, and anyone looking to build stronger consumer connections.About the guest:Meghan's drive for brand excellence has shaped her career across some of the most recognizable CPG brands, contributing to the category dominance of icons such as Domino/C&H Sugar, Gerber, Neutrogena, Tic Tac, and Sabra Hummus. She has led high‑impact go-to-market as well as digital and social strategies that elevate brands to best‑in‑class status, building programs that span always‑on content, influencer marketing, paid media and consumer activations.  Her work ranges from crafting organic social ecosystems to developing full‑funnel digital campaigns for new product innovations to nationally televised events. Meghan has collaborated with partners across the spectrum—from niche micro‑influencers to household names like Martha Stewart—bringing brand stories to life with creativity, precision, and cultural relevance.  Passionate about the rapidly evolving digital landscape, Meghan stays at the forefront of emerging trends, platform innovations, and consumer behavior shifts. She thrives on testing new omnichannel tactics to deliver audience‑first experiences that strengthen brand affinity and drive measurable growth.  When she's not immersed in brand strategy or tuning into the latest marketing podcast, you'll likely find her thrifting for that elusive 1960s floral shift dress.Follow Meghan on LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your brand.This week, Elena, Angela, and Rob debate whether the marketing funnel still belongs in the boardroom. They unpack why the funnel persists despite strong evidence against it, how ad platforms reinforce flawed thinking for commercial reasons, and what alternatives actually work. Topics covered:•    [01:00] Marketing Week article on why funnel reinvention is backfiring•    [02:00] The funnel as a mental shortcut vs. a map of how people buy•    [05:00] How ad platforms built funnel logic into their products for commercial reasons•    [07:00] Categories where the funnel fits (and where it falls apart)•    [11:00] The say-do gap: marketers believe in brand investment but budgets barely moved•    [15:00] Tom Roach's alternative: building, nudging, and connecting•    [18:00] How to plan media without the funnel•    [20:00] What great creative looks like when you stop thinking in funnel stagesTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:2025 Marketing Week Article: https://www.marketingweek.com/reality-check-funnel-reinvent/Google Messy Middle Research: https://business.google.com/us/think/consumer-insights/navigating-purchase-behavior-and-decision-making/WARC Multiplier Effect Report: https://page.warc.com/the-multiplier-effect-reportThinkbox Profitability 2 Report: https://www.thinkbox.tv/profitability2Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Most behavioral health marketers are talking to patients in a language patients don't speak, and it's costing them admissions. On Ignite, host Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Jennifer Munoz-Callahan, VP of Digital Performance at Promises Behavioral Health, to explore how behavioral science can transform the way healthcare organizations connect with patients. Drawing from her experience in behavioral health and her personal connection to the space, Jennifer shares why understanding patient fears, motivations, and decision-making is critical to driving meaningful growth. You'll walk away knowing: Why patients are the toughest persona to convert and how to actually reach them How speed-to-call and admissions team alignment directly impact patient acquisition What retention marketing looks like after a patient leaves your facility Why plain language outperforms clinical terminology every time If behavioral health marketing is part of your world, this conversation will change how you approach every message you send. RELATED RESOURCES Connect with Jennifer - https://www.linkedin.com/in/jennifer-munoz-callahan/ The Key Behavioral Health Marketing Trends Shaping 2026 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mental-behavioral-health-trends-2026/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

At Infosecurity Europe 2026 in London, Bill Peterson, Senior Director of Product Marketing at Sumo Logic, joins us to unpack a tension every regulated security team knows well. When an incident hits, the business has to keep running. At the same time, regulators expect sensitive data to stay in region. For a long time, those two demands have pulled in opposite directions. Sumo Logic has spent 15 years as a SaaS platform on AWS, processing roughly four exabytes of data a day for around 2,000 customers. The core promise is speed, driving mean time to resolve as low as possible. Peterson frames it in business terms, because the person signing the check wants to know the return, not the bits and bytes. The news from the show is Sumo Logic availability on the AWS European Sovereign Cloud. EU organizations can keep their data in region, handled by EU staff, while still running the full platform for incident response. That turns a painful either/or into a checklist a regulated buyer can complete. Genesys is the first customer live in the sovereign cloud, with payment processor OpenPay preparing to follow. How does this play out for highly regulated industries? Sumo Logic is focused on finance, healthcare, telco, and government, the verticals feeling the most pressure. The path Peterson describes is simple: let Sumo Logic handle incident management, let AWS move and grow the data in region, and check the sovereignty box without giving up operational readiness. Underneath sits a full-featured SIEM and Dojo AI, the agentic approach Sumo Logic launched earlier this year. The goal is not to replace analysts but to keep a human in the loop while handing proven, repetitive work to an agent. Fix one server, confirm the solution, then let an agent patch the other 599 under oversight. A SOC Analyst Agent reaches general availability at Black Hat later this year, alongside an MCP server. On observability, the differentiator is reading both structured and unstructured data without normalizing it first. A zip code is structured; a cryptic web hook error is not. Sumo Logic reads both, which feeds directly into faster time to identify and faster time to resolve. For any leader weighing sovereignty against uptime, Bill Peterson makes a clear case that they can finally live in the same plan. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Bill Peterson, Senior Director of Product Marketing, Sumo Logic LinkedIn: https://www.linkedin.com/in/williampetersonjr/ RESOURCES Learn more about Sumo Logic: https://www.sumologic.com/ Sumo Logic on the AWS European Sovereign Cloud (announced at Infosecurity Europe 2026): https://www.sumologic.com/newsroom Infosecurity Europe 2026 event coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Bill Peterson, Sumo Logic, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, AWS European Sovereign Cloud, data sovereignty, incident response, mean time to resolve, SIEM, security operations, Dojo AI, agentic AI, SOC analyst agent, observability, log analytics, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At Infosecurity Europe 2026 in London, VimalRaj Sampathkumar, Head of Technical Operations for the UK and Ireland at ManageEngine, opens with a sharp observation: the market does not lack tools, it lacks tools that work together. After 16 years with the company, he has watched IT and security teams collect software faster than they can connect it. ManageEngine, a division of Zoho Corporation, builds roughly 60 products across endpoint management, IT operations, service management, and identity and access management. The point is not the count. VimalRaj Sampathkumar explains how tight integration lets those products share data, run automations, and power workflows, so a process like joiner-mover-leaver can be shaped to how each organization actually works instead of forced into a template. That same logic carries into cybersecurity. Customers rarely ask for one feature; they ask how to strengthen their posture and reach resilience. ManageEngine answers with solutions that scale from a single tool to a full suite, backed by flexible licensing and an AI roadmap. It is a look at why consolidation, not collection, is becoming the smarter security strategy. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST VimalRaj Sampathkumar, Head of Technical Operations, UK & Ireland, ManageEngine LinkedIn: https://www.linkedin.com/in/zenandzipfiles/ RESOURCES Learn more about ManageEngine: https://www.manageengine.com Infosecurity Europe 2026 coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS VimalRaj Sampathkumar, ManageEngine, Zoho Corporation, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, IT management, IT security, endpoint management, identity and access management, IT operations, integration, consolidation, cyber resilience, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At Infosecurity Europe 2026, Jeanclaude Toma, Chief Executive Officer of Apricorn, joins Sean Martin to reframe where secure storage fits in the security conversation. After roughly four decades building hardware-encrypted drives, Apricorn wants the market to treat storage as a security decision rather than a hardware afterthought. How does a storage device become a security control? Toma points to the device itself: no one reaches the data without the code. Access requires a PIN entered on the drive, and the encrypted vault stays closed to everyone else. The protection travels with the drive and does not depend on the host system. Apricorn builds to FIPS certification requirements, hardens against environmental stress down to the connector, and tests repeatedly so compliance arrives built in. Why does this matter at the macro scale? Toma joined Apricorn three months ago to expand the portfolio and connect storage to the broader security marketplace, from military, government, and aerospace settings to the enterprise. He also hints at new form factors still under wraps. Listen in to hear why Apricorn treats the business and operations behind the product as seriously as the product itself. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Jeanclaude Toma, Chief Executive Officer, Apricorn LinkedIn: https://www.linkedin.com/in/jeanclaude-toma/ RESOURCES Learn more about Apricorn: https://apricorn.com Infosecurity Europe 2026 coverage from ITSPmagazine: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Jeanclaude Toma, Apricorn, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, hardware-encrypted storage, FIPS certified storage, secure data storage, encrypted USB drives, data protection, Infosecurity Europe 2026, secure peripherals, PIN authenticated storage Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At Infosecurity Europe 2026, Matt Middleton-Leal, Regional Vice President for Qualys across Northern Europe, joins Sean Martin inside the Risk Operations Center built into the Qualys booth. The premise is blunt: cybersecurity has spent years getting good at measuring risk and almost no time getting good at fixing it. The Risk Operations Center, or ROC, is the Qualys answer to that imbalance. So what is a ROC? It is not a product. Middleton-Leal describes it as an operating model that pulls scattered risk signals together, ranks them by business context and financial impact, and drives them toward remediation. If a SOC looks in the rearview mirror at what already happened, the ROC looks through the windshield at the risk ahead. Why now? Because risk moves at machine speed. In an AI-driven world of frontier models and autonomous agents, Middleton-Leal argues that remediation tied to service desk tickets is already too slow. He shares what happens when a client prepares to deploy tens of thousands of new agents before anyone knows what those agents touch or where their data goes. The example that lands hardest is a number: 62 million risk findings across one client's combined tooling. Middleton-Leal walks through how threat intelligence, business context, and safe exploitability testing collapse that figure to under one percent of fixes that genuinely reduce loss. It is a concrete look at how to prioritize remediation instead of drowning in dashboards. There is a quieter shift underneath it all: financial risk quantification, long reserved for the largest banks, reaching companies that never had the analysts to build it. Working with Richard Seiersen, Chief Risk Technology Officer at Qualys, the company is building ways to answer questions like what a ransomware event would likely cost a business in your sector and region. Middleton-Leal closes with the one place every organization should start, whether they use Qualys or not. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUESTMatt Middleton-Leal, Regional Vice President, Northern Europe, Qualys LinkedIn: https://www.linkedin.com/in/matt-middleton-leal-a56557/ RESOURCES Qualys: https://www.qualys.com ITSPmagazine Infosecurity Europe 2026 coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Richard Seiersen, Chief Risk Technology Officer at Qualys, co-author of "How to Measure Anything in Cybersecurity Risk" Connect with Matt Middleton-Leal on LinkedIn: https://www.linkedin.com/in/matt-middleton-leal-a56557/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Matt Middleton-Leal, Qualys, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, Risk Operations Center, ROC, risk remediation, cyber risk quantification, exposure management, vulnerability management, Richard Seiersen, AI security risk, Infosecurity Europe 2026, machine speed remediation, security operations Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Something has changed at the board level. Recorded in the media room at Infosecurity Europe 2026 in London, Ian Schenkel, VP Sales, EMEA & APAC of Intel 471, describes directors who no longer take security on faith. After a year of headline breaches from Jaguar Land Rover to Marks and Spencer and the Co-op, leadership wants proof rather than promises. What does the board actually want to know? A straight answer to one question: are we okay? Ian Schenkel starts with geopolitics. Nation-state activity, supply chain exposure, and shifting global markets all shape whether a business can keep running. Threat intelligence becomes the early warning system leaders use to decide where to move and which actors have a history of targeting their industry. The next question gets personal. Does this affect us? Have we already been hit? This is where Intel 471 leans on retroactive threat detection. When new indicators of compromise surface, an analyst can build detection queries in seconds against a SIEM, SOAR tool, SentinelOne, Microsoft, or Palo Alto, then report back to the board with a clear answer. How does intelligence reach the board without getting lost in the weeds? It travels as a story the board can act on. Intel 471 pulls its three core areas, cyber threat intelligence, attack surface management, and threat hunting, into a single report that scales from an executive summary to a detailed account of what was found and neutralized. The stories make it real. During merger rumors, an attacker registered a look-alike domain and emailed employees from it. In another case, Intel 471 warned an organization it did not yet work with about a politically motivated actor that was openly discussing it. The value is the early signal, long before perimeter and endpoint defenses ever engage. Sometimes the right move is not technical at all. It might be briefing executives on targeted ransomware or reminding employees to stay alert against the email that has not arrived yet. The throughline, as Ian Schenkel frames it, is prevention over reaction, and a board finally asking the right questions. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Ian Schenkel, VP Sales, EMEA & APAC, Intel 471 LinkedIn: https://www.linkedin.com/in/ianschenkel/ RESOURCES Learn more about Intel 471: https://www.intel471.com Connect with Ian Schenkel on LinkedIn: https://www.linkedin.com/in/ianschenkel/ Infosecurity Europe 2026 event coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Ian Schenkel, Intel 471, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, cyber threat intelligence, threat hunting, attack surface management, board reporting, geopolitical intelligence, early warning system, indicators of compromise, retroactive threat detection, business resilience, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore why consumers sometimes turn on brands after an acquisition, even when the product hasn't changed, and what marketers can do to soften the blow.Topics covered:[02:05] "When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account"[03:00] What is values authenticity, and why does it matter?[04:05] Why the underdog effect isn't the real culprit[04:40] How a 15% stake can start eroding consumer trust[05:55] Five factors that can reduce acquisition backlash[06:55] What competing brand equities mean for marketersTo learn more, visit marketingarchitects.com/podcast Resources: Biraglia, A., Fuchs, C., Maira, E., & Puntoni, S. (2023). When and why consumers react negatively to brand acquisitions: A values authenticity account. Journal of Marketing, 87(4), 601–617. https://doi.org/10.1177/00222429221137817 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Send us Fan MailNonprofit donor behavior trends in 2026 are revealing something unexpected: generosity is alive and well! The challenge isn't donor willingness to give—it's whether nonprofits are making it easy, clear, and compelling for supporters to take action.We welcome Mary Crogan, Vice President of Brand Marketing at Bloomerang, to discuss findings from the newly released Giving Signals Report. Based on research conducted with more than 1,000 donors and 405 fundraisers, the report challenges many assumptions about today's fundraising environment.The data shows that donors remain highly motivated to support causes they care about. In fact, 97% give because they care about their communities, 96% want to make a difference, and 92% say giving is part of who they are.As Mary explains, "The fact is, donors are actually ready. They want to give. The question is whether the organizations are positioned to engage and receive that generosity."The conversation explores how nonprofits can bridge the gap between caring and giving through greater clarity, stronger impact communication, and a smoother donor experience.One of the most striking findings? Seventy percent of donors say a tipping prompt could cause them to reconsider giving altogether, while 79% say unexpected fees create hesitation. These are preventable barriers that may be costing organizations revenue every day.The discussion also highlights the growing influence of millennial donors. Seventy-five percent plan to increase their giving this year, while 80% intend to support at least one new nonprofit.Mary offers a simple but powerful challenge for nonprofit leaders:“Can someone who comes to your site answer these questions in less than 30 seconds: What does this organization do? Who do they serve? Where does the money go? And is it working?"If your organization wants to strengthen donor trust, improve fundraising results, and better understand how donor expectations are evolving, this conversation delivers important research and valuable perspective.Key Takeaways• 97% of donors care deeply about their communities and remain motivated to give.• 94% are more likely to donate when organizations clearly explain where funds go.• 70% of donors may reconsider giving when presented with tipping prompts.• 79% say unexpected fees negatively impact their willingness to complete a gift.• 75% of millennials plan to increase their giving this year and 80% will support a new nonprofit.• Transparent reporting, visible impact, and frictionless giving experiences are becoming major competitive advantages. 00:00:00 Introduction to the Giving Signals Report 00:02:00 What 1,000 Donors Revealed About Giving 00:04:00 Generosity Is Shifting, Not Declining 00:06:00 The Clarity Gap Between Caring and Giving 00:08:00 The 30-Second Website Audit Every Nonprofit Needs 00:11:40 How Fees and Tipping Prompts Hurt Donations 00:15:00 Creating a Frictionless Donor Experience 00:16:25 Why Millennial Donors Matter Right Now 00:20:30 Closing the Donor Trust and Clarity Gap 00:24:20 What's Next for Giving Signals Research #TheNonprofitShow #FundraisingStrategy #DonorEngagementFind us Live daily on YouTube!Find us  Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

At Infosecurity Europe in London, Pete Hannah, VP of Sales for Western Europe at Object First, joins Sean Martin to reframe a question many organizations still get wrong. The issue is not only how to keep ransomware out, but how quickly you can recover once it gets in. With Europe's regulatory landscape tightening, that distinction is becoming the difference between disruption and disaster. What does the UK Cyber Security and Resilience Bill actually demand? According to Pete Hannah, it reads less like a checklist and more like an operational resilience standard. It expects organizations to manage threats, prove they have tested their recovery plans, and treat resilience as a board-level responsibility with real financial penalties. More than ninety percent of the bill already applies in practice, so waiting for it to become law is a risk in itself. Why do backups matter so much? Because more than ninety percent of cyberattacks target them first. Pete Hannah explains that "immutable" has become a marketing word, and the meaningful test is whether anyone still holds the access to destroy protected data. Object First answers that with absolute immutability, independently tested, with zero destructive access for admins or compromised accounts. That protection is purpose-built for Veeam environments through the Ootbi appliance, the resilient bunker that stays standing even when every password is known and every other system is compromised. When recovery is guaranteed, teams stop worrying about whether they will recover and focus instead on how fast. How does a stretched IT team adopt this without adding overhead? Pete Hannah describes deployment as taking the appliance out of the box, racking it, connecting it, and pointing backups at it. For boards and CISOs under budget and resource pressure, simplicity is the selling point. It is easy to manage, easy to prove, and dependable when it matters. The proof is in the field. Pete Hannah shares stories of customers who survived worst-case scenarios because Object First was the only thing left standing, and one who tracked him down simply to say thank you. In an era where AI is accelerating attacks and a single compromised password has bankrupted companies, knowing you can recover is the new definition of good enough. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Pete Hannah, VP of Sales, Western Europe, Object First LinkedIn: https://www.linkedin.com/in/peterhannah/ RESOURCES Learn more about Object First: https://objectfirst.com Ootbi by Object First (Out-of-the-Box Immutability): https://objectfirst.com Watch: Anthony Cusimano of Object First at RSAC Conference: https://youtu.be/LMWuZ_NH1lA Infosecurity Europe 2026 event coverage: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Pete Hannah, Object First, Ootbi, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, immutable backup storage, ransomware recovery, Veeam backup, absolute immutability, Cyber Security and Resilience Bill, cyber resilience, data protection, operational resilience, backup and recovery, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At Infosecurity Europe 2026 in London, Matt Ellison, Director of Sales Engineering EMEA & APAC at Corelight, joins Sean Martin to unpack the visibility gap widening across security operations. The SOC is either drowning in data or missing the data that matters most. Corelight, custodian of the open-source Zeek project, builds a platform that turns raw network traffic into evidence teams can actually use. Why do today's most evasive attacks slip past endpoint detection? Because they are designed to. Ellison points to typhoon-style campaigns staged from network and hardware devices specifically to avoid EDR. When a platform sees all of the network traffic moving backwards and forwards, those moves stop being invisible. Seeing more is only half the battle. Ellison describes teams trapped by a fear of missing something, switching on every "just in case" detection until alert volume becomes its own crisis. The real question shifts from "what fired" to "what does this actually mean for my environment." How do you investigate a detection you cannot see inside? A black box hands down a verdict with no evidence behind it. Corelight takes an open approach, exposing the data behind every conclusion so analysts can follow a flow to its root cause and apply the one thing no vendor ships: their own knowledge of the network. The proof tends to show up fast. Ellison recalls a proof of value where, within thirty minutes, the team surfaced sensitive information moving unencrypted across the network. Other finds are smaller but telling, like a finance team's certificate using a weak cipher. Corelight even names its catch-all logs plainly, the "weird" log and the "unknown" log. Visibility feeds compliance too. Frameworks like NIS2, DORA, and GDPR demand evidence, not a tool humming in the corner that no one reviews. Ellison previews a coming release that adds asset classification, identifying every device on the network and explaining the why behind it. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUESTMatt Ellison, Director of Sales Engineering EMEA & APAC, Corelight LinkedIn: https://www.linkedin.com/in/matthewrellison/ RESOURCES Learn more about Corelight, including customer stories: https://corelight.com Zeek, the open-source NDR project Corelight maintains: https://zeek.org Infosecurity Europe 2026 coverage from ITSPmagazine: https://www.itspmagazine.com/infosecurity-europe-2026-infosec-london-cybersecurity-event-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight ▶︎ Get your own Brand Briefing at an upcoming event: https://www.studioc60.com/buy-brand-briefings KEYWORDS Matt Ellison, Corelight, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, network detection and response, NDR, Zeek, open source security, network visibility, threat hunting, SOC alert fatigue, EDR evasion, encrypted traffic analysis, NIS2, DORA, GDPR, Infosecurity Europe 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode, Carol welcomes Erin White to the show. Erin is the Senior Vice President of Brand Marketing and Communications for Buzz Health. At the start of 2026, the company made a seismic shift, moving from a consumer-facing prescription savings brand to a broader healthcare infrastructure and enterprise technology platform. Erin joins Carol to discuss the evolution from BuzzRx to Buzz Health, the power of storytelling in healthcare, and how branding can bring a more human voice to complex healthcare technology. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Sztuczna inteligencja zmienia nie tylko narzędzia marketingowe, ale również sposób, w jaki klienci szukają informacji i podejmują decyzje zakupowe. Coraz częściej pierwszy etap researchu odbywa się w ChatGPT i innych modelach AI.

By the time a patient searches for urgent care, the marketing battle is already half over. On the Ignite Healthcare Marketing podcast, host Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Miriam Rose Lee, CMO of MainStreet Family Care, to unpack how urgent care brands win patient trust long before the search happens. Miriam shares the brand-building, local search, and reputation strategies driving growth across 67 clinics in rural and metro markets. If your clinics are relying only on paid search to drive volume, this conversation will reframe your entire approach. You'll walk away knowing: Why community presence and brand familiarity drive more urgent care visits than paid social How to build a local SEO and Google Business profile strategy that converts at the right moment The review incentive system that gets clinic staff actively asking for five-star feedback How to align marketing and operations so patient experience doesn't undercut your acquisition efforts If you want to build local patient trust that holds up before, during, and after the clinic visit, this is the episode to listen to next. RELATED RESOURCES Connect with Miriam - https://www.linkedin.com/in/miriamroselee/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Mastering Performance Max (PMAX) for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-max-pmax-healthcare-guide/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/

Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

This week on CMO Confidential, we're revisiting our conversation with Tom Goodwin from August of 2025 - this is one of our favorites with topics just as relevant to marketers today. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: -An unhealthy focus on the speed of measurement and short-term results-Marketers having a "feeling of vulnerability" if they haven't heard of new tech-The fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. ⏱️ Chapters00:00 – Intro: Meet Tom Goodwin02:28 – Would 1950s Marketers Beat Today's CMOs?05:41 – Is Marketing Actually More Complex Today?09:15 – Fundamentals vs Growth Hacking & Performance Tactics11:05 – DTC vs Traditional Brands: What Actually Works15:13 – Short-Term Metrics, AI Hype & Tech Overload28:36 – Dark Social, Hidden Influence & What Data Misses34:21 – Predictions, AI Reality & The Power of Simplicity #MarketingStrategy, #CMOConfidential, #TomGoodwin, #BrandMarketing, #DigitalMarketing, #PerformanceMarketing, #MarketingFundamentals, #GrowthMarketing, #Advertising, #MarketingTrends, #AIinMarketing, #FutureOfMarketing, #CreativeStrategy, #CannesLions, #AdTech, #BrandBuilding, #ConsumerBehavior, #DirectToConsumer, #MarketingLeadership, #MarketingInsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cybersecurity assurance was supposed to give boards, regulators, customers, and partners a clear answer to one question: can the security of the organizations they depend on actually be trusted? In 2026, that answer is harder than ever to come by. Supply chains are sprawling, attackers are pivoting through third parties, and too many assurance reports still rely on questionnaires, self-attestations, and frameworks that have not kept pace with the threat landscape. The 2026 HITRUST Trust Report calls that gap what it is: a Trust Crisis. In this Brand Spotlight, Vincent Bennekers, VP of Quality at HITRUST, walks through what four years of performance data across thousands of certified environments now show: 99.62% of HITRUST-certified environments remained breach-free in 2025. That stands in stark contrast to industry surveys reporting that more than 40% of organizations have experienced a breach. Vincent Bennekers is direct on why the numbers hold up: prescriptive controls, a centralized quality review, and an assurance methodology built for measurable outcomes rather than checkbox compliance. Healthcare makes the point even sharper. HITRUST examined the top fifty breaches on the HHS OCR breach portal, the public listing some in the industry refer to as the wall of shame. None of them occurred in a HITRUST-certified environment. For an industry that consistently ranks as the most breached and the most expensive to breach, that is a signal worth pausing on. Quality of the report itself matters as much as the framework behind it. Vincent Bennekers describes a layered review model with automated and manual checks, independent reviewers, and centralized HITRUST quality assurance prior to issuance. Every certification HITRUST issues goes through that same review. Stakeholders consuming any other assurance report should be asking exactly how its integrity is being ensured, and what is actually behind the stamp. Supply chain risk is the throughline. The 2025 Verizon Data Breach Investigations Report found third-party-involved breaches doubled, climbing from 15% to 30%. HITRUST requires service provider coverage, mandatory in the r2 assessment and optional but heavily adopted in the e1 and i1, where over 80% of organizations are choosing to address service provider controls thanks to a streamlined inheritance model. The report closes with a five-step roadmap for stakeholders: shift from flexible compliance to threat-intelligent assurance, verify assurance report integrity, reduce supply chain exposure, secure AI implementations through prescriptive controls, and reassess the definition of good information security assurance. Vincent Bennekers is clear that AI belongs in this conversation now, with HITRUST offering AI certification to address risks across data protection, model integrity, and automated decision-making. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Vincent Bennekers, VP of Quality at HITRUST LinkedIn: https://www.linkedin.com/in/vincent-bennekers-a0b3201/ RESOURCES Learn more about HITRUST: https://hitrustalliance.net/ Download the 2026 HITRUST Trust Report: https://hitrustalliance.net/trust-report Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Vincent Bennekers, HITRUST, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, 2026 HITRUST Trust Report, trust crisis, cybersecurity assurance, third-party risk, supply chain security, healthcare cybersecurity, HHS OCR breach portal, HITRUST certification, r2 certification, e1 certification, i1 certification, threat-intelligent assurance, AI security certification, information risk management Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Agentic AI was the theme that pulled away from the pack at RSAC Conference 2026. Tony Anscombe of ESET makes the case that once AI shifts from being directed by humans to operating with its own objectives and logic, the security surface changes with it, and organizations are being forced to rethink what they protect and how. At the show, ESET announced two products that meet that moment head on. The ESET AI Skills Checker is a free-to-use tool coming to market. ESET AI Protection looks inside AI sessions on the endpoint, flagging sensitive data leakage, malicious links returned by AI systems, and suspicious behavior, and surfacing it all inside normal cybersecurity operations for investigation, blocking, or detection. Tony closes with a reminder worth keeping. His first RSA was in 1998, and the technology he worked on then (sandboxing, dynamic code, remote windowing, encryption, authentication) mirrors a lot of what walks the RSAC Conference floor today. The packaging evolves, the core principles do not. Build forward, but do not lose sight of what the past already proved. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Tony Anscombe, Chief Security Evangelist, ESET LinkedIn: https://www.linkedin.com/in/tonyanscombe/ RESOURCES Learn more about ESET: https://www.eset.com ESET AI Skills Checker and ESET AI Protection: https://www.eset.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Tony Anscombe, ESET, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, agentic AI, AI security, RSAC Conference 2026, threat intelligence, MDR, EDR, endpoint security, AI Skills Checker, AI Protection, cybersecurity community, multifactor authentication, cybersecurity evolution Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Long Game Podcast, David Khim sits down with Johann Wrede, Global CMO at UserTesting, to explore how AI is reshaping brand perception, the role of the modern CMO, and why truly customer-centric marketing still comes down to diet and exercise. They discuss why AI has become the new front door to brands — compressing and abstracting how companies are perceived before a human ever visits their site — and how marketers can influence (but never fully control) that narrative. Johann also shares his philosophy on solution marketing over product marketing, the big bets he's making on in-person events, and how he's building agentic marketing workflows to give his team better first drafts without replacing their judgment. Key Takeaways: AI has become the new front door to brands, compressing and abstracting brand identity before a prospect ever reaches your website — and marketers can influence this but not control it. Semantic pre-compression — stripping fluff and using single, precise descriptors — is the most practical way to influence how LLMs represent your brand. Brand consistency across every customer touchpoint (marketing, sales, support, product) is the only durable lever marketers have in an AI-driven world. The CMO's role is not just pipeline — it's stewarding how the market understands the company across the entire customer journey, including post-sale. Solution marketing outperforms product marketing because people spend money to solve problems, not to add tools to their stack. Listening to sales calls is still the most underutilized source of messaging, positioning, and prompt-tracking insight available to marketing teams. Agentic marketing workflows — chaining copywriter, persona, humanizer, and CRO agents — can dramatically improve first-draft quality before a human ever reviews the output. The workplace is shifting from knowledge work to thought work: the value is no longer what you know but how creatively and critically you can think through problems. Show Links Visit UserTesting on Twitter Connect with Johann Wrede on LinkedIn Connect with David Khim on LinkedIn and Twitter Connect with Omniscient Digital on LinkedIn or Twitter Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Blue Ocean vs Red Ocean SEO Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social:  Twitter: @beomniscient LinkedIn: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Franchise Woman Podcast, Rebecca Monet and Tracy Kawa sit down with Jenna Law, Senior Director of Brand Marketing and Communications at Keke's Breakfast Cafe. Jenna is a powerhouse marketing leader who built Keke's marketing function from the ground up—transforming a beloved regional brand into a scalable, high-growth franchise system. With experience spanning creative agencies, Fortune 500 brands, and restaurant marketing, Jenna brings a unique perspective on what it takes to build a brand that resonates—and scales. In this episode, you'll learn: ✔️ How to build a brand from scratch (without losing its authenticity) ✔️ Why "generalists" often make the best leaders ✔️ The secret to turning a brand voice into a brand megaphone ✔️ How to lead through uncertainty and constant change ✔️ Why people-first thinking drives better marketing decisions ✔️ How strong teams are built through complementary strengths Jenna also shares powerful insights on leadership, confidence, and what it means to "bedazzle your own box"—a reminder to embrace your unique strengths rather than trying to fit into someone else's mold. If you're a franchisor, marketer, or leader navigating growth and change, this episode is packed with practical insights you can apply immediately.

Growing a DSO to 100+ locations usually means trading local soul for corporate efficiency. It doesn't have to. In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing sits down with Britney Long, EVP of Marketing at GPS Dental to break down how her team built the marketing infrastructure behind more than 100 dental practices while still keeping every brand local and patient-focused. From AI search and patient retention to tech stack decisions and lifecycle marketing, Britney shares the systems, lessons, and strategies helping GPS Dental scale nationwide growth without creating a "cookie cutter" experience. You'll walk away with: How to decide what to centralize vs. keep local across a multi-location portfolio The first marketing hire that changed how GPS understood patient experience Why AI search optimization is now the foundation, not the bonus How to stop losing patients you already paid to acquire If you're building or scaling a multi-location healthcare brand and trying to grow while keeping the patient experience local and personal, this is the episode to listen to next.. RELATED RESOURCES Connect with Britney- https://www.linkedin.com/in/britney-long-marketing/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ DSO Marketing: Branded House vs. House of Brands  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/

If your patient acquisition strategy depends too heavily on paid media, this episode explains why brand trust is now the real growth lever. On this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Courtney Taylor, Senior Director of Brand Marketing at PDS Health, to discuss how one of the nation's largest healthcare organizations is using brand strategy to stand out in a crowded, low-trust market. They break down how clearer messaging, smarter storytelling, and connected consumer experiences can improve performance marketing efficiency and long-term patient loyalty. For healthcare marketers facing rising costs and shrinking attention spans, this shift is critical. You will learn: Why trust is becoming the biggest driver of patient conversion How stronger branding reduces lower-funnel acquisition pressure Ways to make complex healthcare messages simple and human How partnerships and storytelling expand reach beyond paid ads If you want a smarter patient growth strategy that doesn't rely on chasing clicks, this is the episode to listen to next. RELATED RESOURCES Connect with Courtney - https://www.linkedin.com/in/courtneyjotaylor/ How to Build a Full-Funnel Healthcare Marketing Strategy -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ DSO Marketing: Branded House vs. House of Brands  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/

Enterprises spent the last decade hardening the front door for human users. Now a new class of worker is showing up to the same applications, asking for the same data, and acting on someone else's behalf. Shreyans Mehta, Co-Founder and Chief Technology Officer of Cequence Security, joins ITSPmagazine to talk through what changes when ten or more agents are operating in your name across email, code repositories, Confluence, Salesforce, and ServiceNow at the same time. For Shreyans Mehta, safe enablement is the central question. Consumer chatbots normalized point-to-point connections into personal inboxes, but enterprise agents are reaching into crown-jewel systems where blanket access is not an option. Cequence Security has spent years protecting applications and APIs for telcos, financial institutions, and retailers, and that history shapes how the team is approaching the agentic shift: how do you let the right work get done without handing over the keys to the building? Identity alone is not the answer. Agents can hallucinate, can be prompt-injected, and will go to great lengths to complete a task. Cequence Security addresses this with what Shreyans Mehta calls an agent persona, a dynamic, job-description-driven scope that limits an agent to exactly what its role requires. An email assistant gets read access and a calendar check, not the ability to send or delete. The job defines the permissions, and the permissions follow the agent through the Cequence AI Gateway platform. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Shreyans Mehta, Co-Founder and Chief Technology Officer, Cequence Security LinkedIn: https://www.linkedin.com/in/shreyans-mehta-37a529/ RESOURCES Learn more about Cequence Security: https://www.cequence.ai/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Shreyans Mehta, Cequence Security, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, agentic AI, agent identity, AI agents, agent persona, API security, non-human identity, safe enablement, enterprise AI, prompt injection, MCP, AI gateway Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I'm back with a slightly different episode this week, as I break down the brands behind Coachella ! Whilst Coachella is a music festival, every year, the brands turn out!!!So I dissect, the best of brands, brand activations and celebrity marketing, from Gap Hoodie House to the iconic Rhode World, to Barbie at Coachella and so much more! Enjoy! ☺️

The focal point of this podcast episode centers on the intricate world of barbecue, as we engage in a profound dialogue with David Ehart, the Senior Director of Communications and Brand Marketing for Prairie Fresh. Our conversation traverses various dimensions of barbecue culture, including the nuances of meat selection and preparation, particularly emphasizing the advancements made in the evaluation of pork quality. Ehart elucidates the technological innovations implemented in their facilities, which have been meticulously developed over several years to enhance the marbling and overall quality of the meat. Additionally, we delve into the competitive barbecue scene, exploring the challenges and opportunities that arise within this increasingly expensive sport, as well as the importance of accessibility for enthusiasts at all levels. This episode not only sheds light on the technical aspects of barbecue but also reflects on the personal joys and experiences that accompany this culinary art form, culminating in Ehart's poignant reminder to approach life with seriousness while maintaining an inherent sense of levity.Links referenced in this episode:prairiefresh.comseaboardfoods.comCompanies mentioned in this episode:Painted Hills Natural BeefPrairie FreshSeaboard FoodsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The principal focus of this podcast episode revolves around an in-depth discussion with David Ehart, the Senior Director of Communications and Brand Marketing for Seaboard Foods, known for its Prairie Fresh brand. We delve into the intricacies of the pork industry, addressing the significant role of ethical practices and animal welfare in contemporary agriculture. David, drawing from his extensive background in agricultural journalism and public relations, elucidates the profound connection between barbecue culture and high-quality pork production. Throughout our conversation, we explore the evolution of consumer expectations regarding meat sourcing and preparation, as well as the emerging trends in the culinary landscape. Our discourse not only highlights the technical aspects of pork production but also underscores the community spirit prevalent within the barbecue world, establishing a dialogue that fosters understanding and appreciation of this vital industry.Links referenced in this episode:heritagesteel.usoregoncrabcommission.comoregondungeness.orgpigpowder.comCompanies mentioned in this episode:Painted Hills Natural BeefSeaboard FoodsPrairie FreshWeston KiaHeritage SteelOregon Dungeness CrabSmithfieldThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The floor at RSAC Conference 2026 had one dominant frequency, and it was not subtle. Every booth, every hallway, every late-night conversation kept circling back to the same question: how do enterprises adopt AI agents without losing control of them? In a post-conference follow-up, Itamar Apelblat, Co-Founder and CEO of Token Security, translates what he heard on the ground into what the data now confirms. Token Security arrived at RSAC with a fresh set of findings, produced in collaboration with the Cloud Security Alliance and released alongside the event. The report, Autonomous but Not Controlled: AI Agent Incidents Now Common in Enterprises, puts numbers to what practitioners already suspected: 65 percent of organizations have experienced an AI agent-related incident in the past twelve months, and 82 percent discovered agents running in their environment that no one had authorized. Only 21 percent have a formal process for decommissioning agents — a gap Itamar Apelblat flags as a low-hanging attack path. The short version from the conversation: visibility is the starting line, not the finish line, and the path from discovery to intent-based enforcement is where most programs are stuck. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Itamar Apelblat, Co-Founder and CEO, Token Security | https://www.linkedin.com/in/itamar-apelblat/ RESOURCES Learn more about Token Security: https://www.token.security/ Download the CSA + Token Security Report — Autonomous but Not Controlled: AI Agent Incidents Now Common in Enterprises: https://cloudsecurityalliance.org/artifacts/autonomous-but-not-controlled-ai-agent-incidents-now-common-in-enterprises Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Itamar Apelblat, Token Security, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, AI agents, agentic AI, non-human identity, identity security, shadow AI, CSA report, Cloud Security Alliance, intent-based access, AI agent governance, agent decommissioning, RSAC Conference 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

RSAC Conference 2026 is in the books, and the post-event read is familiar. More vendors, more AI-driven marketing, more noise, and a buyer-side audience that increasingly cannot tell who to trust. Michael Parisi, Chief Growth Officer at Steel Patriot Partners, joins ITSPmagazine for a quick post-event catch-up on what he walked away with, and what is quietly shifting underneath all that volume. The headline takeaway is what Michael Parisi calls the "fog of more." Marketing has done its job too well. CISOs and business leaders facing real decisions cannot tell competing solutions apart, do not know where to start, and are not sure their current stack is even the right one. Too much information has become its own information problem. What is shifting, according to Michael Parisi, is where the meaningful conversations actually happen. Closed-door, hallway, and dinner conversations have always existed at RSAC Conference, but more people are now openly recognizing that this is where the real industry decisions get made. That recognition is changing how teams plan to engage with future conferences and industry events. For Steel Patriot Partners, which describes itself as business owners first, engineers second, and security and compliance practitioners third, that is exactly the conversation they want to be in. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Michael Parisi, Chief Growth Officer, Steel Patriot Partners | https://www.linkedin.com/in/michael-parisi-4009b2261/ RESOURCES Learn more about Steel Patriot Partners: https://www.steelpatriotpartners.com Steel Patriot Partners Assistance Center: https://www.steelpatriotpartners.com View all of our RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac26 Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Michael Parisi, Steel Patriot Partners, Marco Ciappelli, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, RSAC Conference 2026, RSAC, cybersecurity compliance, fog of more, vendor noise, CISO, GRC, cybersecurity advisory, FedRAMP, CMMC, HITRUST, AI security marketing, hallway conversations, post RSAC Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

RSAC Conference 2026 made one thing impossible to miss: AI is on every sticker, every slide, and every booth. Sorting signal from marketing has never been harder. Lisa Liu, Corporate Marketing and Communications Manager at Stellar Cyber, joins this Brand Highlight to continue a conversation that started on the show floor in San Francisco and was worth picking up again once the noise settled. Stellar Cyber has been incorporating machine learning into every layer of its security platform since 2015, well before AI became the marketing default. The position Lisa Liu brings is direct: AI is not a one-size-fits-all solution. A large language model is not the most efficient way to parse log data, and slapping an AI label on existing functionality is not the same as designing for the analyst pain points at every stage of detection, investigation, and response. The conversation closes on the autonomous SOC question, where Stellar Cyber argues for a human-augmented approach. Promises of complete autonomy deserve healthy skepticism; guardrails matter, and keeping a human analyst in the loop is what allows AI mistakes to be caught and contained before they cascade. It is a Brand Highlight worth a few minutes for anyone trying to separate AI substance from AI theater in security operations. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Lisa Liu, Corporate Marketing and Communications Manager, Stellar Cyber | On LinkedIn: https://www.linkedin.com/in/lisaaliu/ RESOURCES Learn more about Stellar Cyber: https://stellarcyber.ai/ View all of our RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac26 Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Lisa Liu, Stellar Cyber, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, RSAC Conference 2026, Multi-Layer AI, human-augmented autonomous SOC, machine learning, Open XDR, NG-SIEM, security operations, AI in cybersecurity, agentic AI, SOC analyst, security platform Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Trust is no longer a brand message. It is the growth engine behind patient acquisition today. In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Rachel Johnson, Marketing Director at Acorn Health, to break down how healthcare marketing is shifting toward consumer-led journeys where patients arrive informed, empowered, and already forming opinions before they ever engage. She shares how behavioral health has become a powerful example of this shift and why marketers must rethink how they build trust across the entire experience. This matters because growth is no longer driven by channels alone. It is driven by how well your brand shows up across every touchpoint patients actually trust. You will learn: Why patient journeys are longer, messier, and harder to control How reputation and peer conversations shape patient decisions What it takes to build trust before the first interaction How to align marketing and operations to reduce friction   If you are rethinking how to drive real patient growth today, this is a conversation you do not want to miss. RELATED RESOURCES Connect with Rachel - https://www.linkedin.com/in/racheljohnson730/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Optimizing for AI Search: A New Era in Healthcare Marketing  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

At The NAMM Show 2026, John Page walks Sean Martin of ITSPmagazine through a hand-painted electric guitar called the Retablo. The motifs are lifted from the artwork that traditionally sits behind a cathedral altar, reimagined so the saints and icons are not from scripture but from the roots of American music. Sister Rosetta Tharpe. Muddy Waters. Howlin' Wolf. Mahalia Jackson. The canvases themselves are cut from the floorboards of an old church. It is one of the most personal guitars John Page has ever built. The conversation traces the arc of John Page Guitars, the small-batch shop John Page runs after more than 20 years at Fender, where he co-founded the legendary Custom Shop and led guitar research and development. He has now been designing and building guitars for 53 years. What gets made today at John Page Guitars is built by a small team, with John Page handling his own custom work and prototypes while a master builder works alongside him on production models. What makes the instruments different is not one big thing but a series of quiet decisions. John Page mounts the neck to the body with threaded machine inserts and machine bolts instead of standard wood screws, a coupling he believes transfers tone better between neck and body and adds overtone complexity that a conventional bolt-on simply does not produce. A flatter 12-inch radius, a reverse-angled bridge pickup that removes the ice-pick high, a vintage-feeling neck profile. Every decision serves a single goal: an instrument that sings as a complete unit. John Page describes his design philosophy in two short phrases. The first is "uniquely familiar," the idea that a guitar should feel comfortable in a player's hands and recognizable in their eyes while still being clearly its own thing. The second is "balanced asymmetry," an imbalance in which he finds a kind of perfect balance. Both show up in the offset fret markers, the body contours, and even in the restraint of the aesthetic choices that surround the Retablo's portraits. The Retablo itself is where that philosophy leaves the factory floor and becomes something closer to a reliquary. John Page had never painted portraits before. He taught himself, hand-painting each founder of American roots music onto wood reclaimed from a dismantled church, designing and building a custom bridge that routes volume and tone controls into the tailpiece so the body can carry its imagery unbroken. A full documentary exists on the making of the guitar for anyone who wants the layer-on-layer detail. When the talking is done, Bryan Ray of John Page Guitars steps in with one of the new baritone builds to let the instrument speak for itself. Every design decision John Page described is suddenly in the room, audible, as one of his guitars does exactly what he designed it to do. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUESTS John Page, Founder, John Page Guitars (Co-Founder, Fender Custom Shop) LinkedIn: https://www.linkedin.com/in/john-page-742b4213/ Bryan Ray, Marketing Director, John Page Classic LinkedIn: https://www.linkedin.com/in/bryan-ray-a63b5419/ RESOURCES John Page Guitars: https://www.johnpageguitars.com/ Meet John Page: https://www.johnpageguitars.com/pages/john-page The Retablo and other Art Guitars: https://www.johnpageguitars.com/pages/john-page John Page Signature Collection: https://www.johnpageguitars.com/collections/guitars The NAMM Show: https://www.namm.org/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS John Page, Bryan Ray, John Page Guitars, John Page Classic, Fender Custom Shop, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, guitar design, luthier, electric guitar, The NAMM Show 2026, NAMM 2026, Retablo art guitar, Ashburn, Bloodline pickups, American roots music, custom guitars, handmade guitars, boutique guitar builder Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At The NAMM Show 2026, Drum Workshop turned its booth into a walk-through of what a modern drum company looks like when craft, heritage, and engineering share the same floor. Scott Donnell, Director of Brand Management at Drum Workshop, Inc., guided us through a lineup that spans the DW Custom Shop, the revived Slingerland Radio King line, Latin Percussion, Pacific Drums and Percussion, and the brand's new DW Manufacturing series. The DW Custom Shop stand is a visible argument for customization as a sonic decision, not just a cosmetic one. Chrome, gold, satin chrome, and black hardware. Polyester sprays, three durable lacquers, exotic plies, and ply wraps. When a drummer specifies wood species, ply count, and grain orientation, they are designing the drum's voice from the inside out. The Slingerland revival gets the faithful-reproduction treatment. Radio King studio kits on display are solid, steam-bent maple shells with the original three-point throw-off and stick saver hoops, built in California. Scott Donnell speaks about the line the way a curator talks about a restoration: get the details right, honor what drummers remember, and let the sound do the rest. Donnell frames DW's innovation as a stack of deliberate decisions rather than a single breakthrough. DW stamps a note into each shell through a process called timbre matching, which ensures the kit is manufactured as a family. Pair that with grain orientation technology, True Pitch tuning, and resonance-focused tom mounting systems, and drummers never end up with an orphan drum in their kit. Marking the tenth anniversary of True Cast, the new DW Manufacturing four by 14 piccolo features a five millimeter sand-cast shell, cast bronze hoops, and fully machined brass and bronze hardware. Only one hundred are being made globally, each arriving in an Anvil flight case. A recent DW video features Dave Elitch and Abe Laboriel Jr. playing the drum with Paul McCartney. The conversation closes on a Red Hot Chili Peppers tour kit gifted to the DW museum by Chad Smith, which will join Neil Peart's and Terry Bozzio's tour kits on display while DW builds Chad new Sonic flight drums for the band's next tour. Pacific Drums and Percussion, LP's top-tuning congas, Tony Escapa's signature hand percussion series, and DWE round out the booth. Drum Workshop is not hiding how the drums get made. Take the tour, take the pictures, watch the videos, and the innovation speaks for itself. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Scott Donnell, Director of Brand Management, Drum Workshop, Inc. (DW Drums) LinkedIn: https://www.linkedin.com/in/scott-donnell-2964a129/ RESOURCES DW Drums: https://www.dwdrums.com Pacific Drums and Percussion: https://www.pacificdrums.com DW Music Foundation: https://www.dwmf.org The NAMM Show: https://www.namm.org Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Scott Donnell, Drum Workshop, DW Drums, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, NAMM Show 2026, NAMM 2026, Slingerland, Radio King, Latin Percussion, LP, Pacific Drums and Percussion, PDP, DW Manufacturing, True Cast, custom drums, drum innovation, timbre matching, grain orientation, Chad Smith, Red Hot Chili Peppers, Josh Freese, Tony Escapa, Abe Laboriel Jr, Dave Elitch Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you walked RSAC Conference 2026 expecting incremental updates, you left with something very different. Thyaga Vasudevan, EVP, Product at Skyhigh Security, describes this year as unlike any prior conference -- not because of a single announcement, but because the customers asking how to secure agentic AI were the same customers already building and deploying it. The urgency was real, immediate, and universal across organization sizes. The defining theme was agentic security. Vasudevan frames it around three core questions every security team now needs to answer: who is acting (agent identity), what are they accessing (data and APIs), and what are they trying to do (actions and permissions). The ChatGPT launch in November 2022 marked a generational shift -- and at RSAC 2026, Skyhigh Security observed that the industry had moved decisively from data-in and data-out protection to governing the actions of autonomous agents themselves. Data sovereignty was the other major conversation thread, driven by geopolitical realities and tightening regional data regulations. Vasudevan spoke with CISOs from financial services, healthcare, public sector, and not-for-profit organizations, each with different infrastructure approaches -- from on-prem data centers to sovereign clouds to full cloud deployments -- but all navigating the same fundamental challenge. DSPM and hybrid architectures are no longer optional for global enterprises. And quietly but significantly, browser security emerged as a front-and-center priority, reflecting the browser's growing role as a primary cloud endpoint. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Thyaga Vasudevan, EVP, Product, Skyhigh Security LinkedIn: https://www.linkedin.com/in/thyaga12/ RESOURCES Skyhigh Security: https://www.skyhighsecurity.com RSAC Conference 2026 Coverage: https://itspmagazine.com/rsac26 Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Thyaga Vasudevan, Skyhigh Security, Sean Martin, Marco Ciappelli, brand story, brand marketing, marketing podcast, brand highlight, agentic AI security, data sovereignty, SSE, Security Service Edge, DSPM, zero trust, browser security, cloud security, RSAC Conference 2026, RSAC 2026, AI agent security, MCP security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Anthony Cusimano, Director of Solutions Marketing at Object First, joined Sean Martin and Marco Ciappelli for a post-RSAC Conference 2026 recap -- and his observations from the show floor offer a window into how the security industry is evolving. One of the most telling details came from just outside the Moscone Center, where a company had set up an AI-free zone: a place for attendees to catch their breath from the wall-to-wall AI messaging dominating the event. That detail points to something bigger. The AI hype cycle that peaked over the past two years is giving way to a more demanding audience. At RSAC Conference 2026, Cusimano heard a different kind of question: not whether a company uses AI, but whether it uses it responsibly -- and whether zero trust principles are baked in. The novelty is gone; accountability is what the floor was asking for. For Object First, the shift in booth conversations has been even more meaningful. The question that used to greet them -- why is a backup storage company at a security conference? -- has been replaced by relief that they are there at all. Organizations now understand that backup and backup storage sit at the core of resilience and recovery. Cusimano described a floor full of teams thinking proactively, evaluating solutions before a crisis forces the decision. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Anthony Cusimano, Director of Solutions Marketing, Object First LinkedIn: https://www.linkedin.com/in/anthonycusimano89/ RESOURCES Object First website: https://objectfirst.com ITSPmagazine RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac-2026-conference-san-francisco-usa-cybersecurity-event-infosec-conference-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Anthony Cusimano, Object First, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, immutable backup storage, ransomware protection, Ootbi, Veeam backup, zero trust, data resilience, RSAC Conference 2026, cybersecurity, backup security, data recovery, edge security, fleet manager Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When Sci-Fi Becomes the Business Plan A Brand Highlight Conversation with Jacob Flores, Head of Research at Type One Ventures There is a version of investing that asks what the return will be. And then there is the version that asks what kind of future the investment makes possible. Jacob Flores, Head of Research at Type One Ventures, is working firmly in the second category. Type One Ventures takes its name from the Kardashev Scale — a framework developed by Soviet astrophysicist Nikolai Kardashev that ranks civilizations by their level of technological advancement. A Type One civilization has mastered its home planet and is beginning to extend its reach beyond it. That is the destination this firm is trying to fund. Flores, a former engineer and product manager with roughly a decade of experience across industries, leads the research function at Type One with a focus on AI, neurotech, and biotechnology. The firm's investment lens is as much philosophical as it is financial. Type One looks for platform builders — companies whose core technology can be stacked across multiple applications, cultivating new marketplaces and entirely new categories of industry. Manufacturing in space is one clear example: in microgravity, it becomes possible to grow proteins, print circuits, and develop materials that cannot be produced the same way on Earth — yet those products have immediate, tangible value back on the ground. The thesis extends well beyond orbit. Type One is also backing neurotechnology companies working to restore vision and movement for people who have lost those abilities, and longevity research aimed at extending healthy human life. Flores frames these not as moonshots for their own sake, but as the new foundation layer for an entirely new level of global industry. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more Host Marco Ciappelli, Co-Founder, ITSPmagazine Guest Jacob Flores, Head of Research, Type One Ventures Resources Type One Ventures Type One Ventures on LinkedIn Want to tell your story? Full Length Brand Story Brand Spotlight Story Brand Highlight Story Keywords: Jacob Flores, Type One Ventures, Marco Ciappelli, brand story, brand marketing, marketing podcast, brand highlight, space technology, deep tech, venture capital, multi-planetary civilization, Kardashev Scale, manufacturing in space, neurotech, longevity, AI, biotechnology, frontier technology, space investing, human longevity, platform builders Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When a production line stops, the financial damage is immediate — and the window to respond safely is narrower than most security teams realize. Rob Demain, CEO and Founder of e2e-assure, joins this Brand Highlight to explain why OT security demands a fundamentally different mindset than IT, and what organizations can do about it. Operational technology runs the infrastructure that keeps the world moving — manufacturing floors, power grids, air traffic control systems. Rob Demain founded e2e-assure in 2013 and has spent the past seven years narrowing its focus to one discipline: SOC and MDR services. He calls it "specificity" — the principle that doing one thing with precision delivers better outcomes than spreading resources thin. In IT security, the primary concern is data. In OT, the stakes are entirely different. Downtime is the real threat. For a manufacturing business, minutes of halted production translate directly into significant financial loss. That distinction changes everything about how security teams must respond. The "safety first" rule in OT means responders sometimes have to run alongside a threat rather than immediately neutralize it — because disconnecting systems could halt the production line entirely. The most common attack path into OT environments runs through IT: adversaries compromise IT first, then move laterally into OT systems. Supply chain risk is the second major vector. Firmware updates, software patches, and third-party management systems all represent potential entry points. Detection takes longer too — OT systems often lack the endpoint tools that trigger fast alerts, leaving threats to surface as subtle pattern deviations over extended periods. This is a Brand Highlight — a short introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Rob Demain, CEO & Founder, e2e-assure LinkedIn: https://uk.linkedin.com/in/rob-demain-01733468 RESOURCES e2e-assure website: https://e2e-assure.com OT Downtime and Remediation Gaps Research: https://e2e-assure.com Are you interested in telling your story? Full Length Brand Story: https://www.studioc60.com/content-creation#full Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight Brand Highlight Story: https://www.studioc60.com/content-creation#highlight   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketers are being told to stop buying media on CPM. But is that actually good advice?This week, Elena and Angela are joined by Chief Media Officer Catherine Walstad and Chief Analytics Officer Matt Hultgren to dig into one of advertising's most debated metrics. Together, they break down why CPM still matters, where the low-CPM-equals-bad-media logic breaks down, and what actually signals media quality.Topics covered:[01:30] Research on the true cost of dull media[06:00] Why TV outperforms digital on cost per attentive second[07:00] Should marketers stop buying on CPM?[11:00] Where low CPM signals bad inventory, and where it doesn't[16:00] How to identify high-quality media[21:00] Why CPM is king at Marketing Architects[25:00] How to design a test to challenge your CPM assumptions To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources: Think TV/Eat Big Fish/Amplified Report: https://thinktv.ca/research/the-eye-watering-cost-of-dull-media/Elliot Wright Article: https://mediacat.uk/whats-holding-tv-back-culture-not-effectiveness/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Andrew Dudum is the Founder and CEO of Hims, the company reshaping consumers relationship to healthcare. It has been a rocky ride over the last 6 months, the company is down 66%, their market cap today is $4.3BN on $2.3BN of revenue. They just bought their largest international competitor, Eucalyptus for $1.5BN.  AGENDA: 00:00 — Why Being Public Is Better Than Private  02:50 — My Advice to The Collisons on Taking Stripe Public 07:15 — How to Hire for the Most Gritty People: The Test  10:55 — How AI Will Reshape All of Customer Acquisition  15:30 — What Did Hims Do That Andrew Wishes They Had Not Done  20:15 — What is the Least Profitable but Most Important Hims Product 27:10 — The $1.5BN Acquisition: Why Hims Bought Their Biggest Global Competitor  33:45 — Why Brand Marketing Beats Performance Marketing  39:40 — The Future of Prevention: Why Your Next Blood Test Should Be Free  46:50 — Disrupting the PBMs: How We Are Breaking the Corrupt US Healthcare System

The security industry has spent years debating which tools to buy. Impetum is asking a different question: are the tools you already have actually working? Founded by incident responders who saw the same failures across hundreds of breaches, Impetum built the Persistent Purple Team platform to simulate advanced threat actors inside customer environments on a continuous monthly basis -- not as a one-time engagement, but as an ongoing relationship built around real data, custom TTPs, and a measurable Threat Resilience Score. Matt Stewart and Alex Grohmann spoke with Sean Martin and Marco Ciappelli at RSAC Conference 2026 about what they are hearing on the show floor: agentic AI is accelerating the speed of compromise and exposing vulnerabilities in legacy systems that have been dormant for decades. Against that backdrop, the value of knowing -- not assuming -- that your detection and response capabilities hold up becomes critical. The platform builds that knowledge through live-fire exercises using an organization's own data, validating patch management, XDR, SIEM tuning, and post-compromise detection in a way no annual pen test can. The conversation also touched on the structural talent problem agentic AI is creating inside SOCs. As AI fills the level one analyst role, the pipeline for developing level two analysts and incident responders is narrowing. Impetum sees persistent purple teaming as the training ground that closes that gap -- giving existing teams the repeated, realistic practice they need to respond with confidence when an actual breach begins. Impetum targets mid-size organizations that have the right security tools but lack the budget, bandwidth, and access to industry events to keep those tools continuously validated against evolving attack paths. For those teams, the platform delivers something an annual report cannot: a documented, ongoing record of what works, what does not, and where the program is heading. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Matt Stewart, Co-Founder, Impetum Alex Grohmann, Co-Founder, Impetum LinkedIn: https://www.linkedin.com/in/alexandergrohmann/ RESOURCES Impetum / Persistent Purple Team: https://www.persistentpurpleteam.com ITSPmagazine RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac-2026-conference-san-francisco-usa-cybersecurity-event-infosec-conference-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Matt Stewart, Alex Grohmann, Impetum, Persistent Purple Team, Remedium Security, Sean Martin, RSAC Conference 2026, brand spotlight, brand story, brand marketing, marketing podcast, purple teaming, continuous security validation, threat resilience, CISO, security operations, SOC, red team, blue team, incident response, agentic AI, MITRE ATT&CK, penetration testing, cybersecurity Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most organizations are not cloud-only and, according to Thyaga Vasudevan, EVP, Product at Skyhigh Security, they are unlikely to become cloud-only anytime soon. Legacy on-prem applications, new AI workloads kept inside the firewall, and the growing cost of routing all enterprise traffic through a cloud proxy are pushing organizations toward a hybrid security architecture -- one that needs to enforce consistent policy regardless of where the traffic goes or where the data lives. Skyhigh Security announced three major innovations at RSAC Conference 2026: a next-generation SSE hybrid platform with a single console managing on-prem and cloud enforcement under one policy construct; a patent-pending browser security capability that injects JavaScript controls dynamically into existing browser sessions without requiring a dedicated enterprise browser; and the general availability of its DSPM platform, which uniquely provides visibility into both data at rest and data in motion by combining proxy-layer inspection with posture management. The browser has quietly become the most important enforcement point in the enterprise. As AI tools like Microsoft Copilot operate through web socket connections that cannot be intercepted at the server level, security controls have to reach inside the browser session itself. Vasudevan describes a seamless approach: because Skyhigh Security already sees the traffic flowing through its SSE cloud, it can inject controls at the browser layer without asking employees to change the tools they use. Data sovereignty is no longer a compliance footnote -- it is an architectural driver. Vasudevan walked through a global manufacturer operating simultaneously in Europe, the United States, and China. Each region carries different regulatory constraints, different trust postures for cloud infrastructure, and different performance requirements. Skyhigh Security's hybrid platform handles all three scenarios under the same management framework and the same policy construct. The customer chooses where enforcement happens -- on-prem, cloud, or hybrid -- without rebuilding their security architecture. On AI agents, Vasudevan describes the evolution clearly: 2022 was about protecting data flowing into generative AI tools; 2025 became about protecting the actions of the agents themselves. Skyhigh Security positions itself as a proxy between agent traffic and the systems agents interact with -- whether MCP servers or SaaS applications -- monitoring what goes in and what comes out in real time. DSPM provides the baseline: know where sensitive data is and what risk it carries before any agent is given access to it. That distinction between sensitivity and risk is what allows organizations to make smart, dynamic decisions rather than blanket restrictions. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Thyaga Vasudevan, EVP, Product, Skyhigh Securityhttps://www.linkedin.com/in/thyaga12/ RESOURCES Skyhigh Security: https://www.skyhighsecurity.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Thyaga Vasudevan, Skyhigh Security, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, hybrid security, SSE, Security Service Edge, DSPM, data security posture management, zero trust, browser security, data sovereignty, AI agents, agentic AI, cloud security, RSAC Conference 2026, cybersecurity Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At RSAC Conference 2026, the floor at Moscone Center was buzzing with talk of AI -- but underneath the excitement, a sharper question was forming: are enterprises actually ready to secure the AI systems they are rushing to deploy? Ed Wright, VP of Product Marketing at Menlo Security, joined Sean Martin on-site to dig into exactly that question. With 85 percent of knowledge workers now operating primarily through a browser, Menlo Security has spent 13 years building the infrastructure to protect that surface -- and the threat landscape has just taken a significant turn. The traditional browser threat model centers on humans: phishing links, malicious downloads, social engineering, deepfake video scams. Enterprises have spent billions on SSE stacks and endpoint protection stacks. Yet attacks continue to multiply. What Menlo Security is now tracking is a second threat model layered on top -- one designed specifically for AI agents. Agents use browsers to acquire data and complete tasks, often spinning up hundreds or thousands of headless browser sessions outside the enterprise perimeter, invisible to network security tools that only monitor the wire. The threat profile for agents is distinct. Where a human might miss a suspicious link, an agent reads white-on-white text and zero-font-size characters embedded in web pages -- classic prompt injection techniques. Agents are maniacally focused on task completion and do not naturally separate instructions from data. A co-opted agent, redirected through hidden instructions, will pursue its new goal with the same single-mindedness as its original one. Ed Wright notes that the top concern among CISOs at the RSAC Conference CISO bootcamp -- confirmed by a live audience poll -- is data exfiltration from agents: an agent accessing files, scraping internal pages, passing data to external LLMs, and moving sensitive information outside the organization. Menlo Security's response is a unified browser security platform that applies a single policy framework to both human and agentic workloads. The platform is built on four pillars: threat prevention including zero-day protection, secure application access, data security through AI Adaptive DLP, and file security. AI Adaptive DLP is the capability Ed Wright emphasizes most -- it functions as a combination of DLP and DSPM, discovering and classifying sensitive data across the organization and masking it in real time rather than blocking access. When traditional DLP blocks a human, they call IT. When it blocks an agent, the workflow silently fails. AI Adaptive DLP eliminates that failure mode entirely, keeping workflows uninterrupted while sensitive data stays protected at the source. The unification argument cuts through a crowded point-solution market. Rather than deploying separate tools for prompt injection, file security, and application access, Menlo Security delivers a single layer of visibility and observability across the entire workforce. Single policies. Single set of capabilities. No stitching together of forensic data from disconnected systems. Ed Wright points to a Fortune 500 customer that deployed 20,000-plus agents in a short window after a board mandate -- and quickly realized they had no security guardrails in place for browser-based agentic activity. The emergency call to Menlo Security was not the first of its kind, and it will not be the last. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Ed Wright, VP of Product Marketing, Menlo Security LinkedIn: https://www.linkedin.com/in/edwardwright1/ RESOURCES Menlo Security: https://www.menlosecurity.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Ed Wright, Menlo Security, Sean Martin, browser security, agentic AI security, AI agents, headless browsers, prompt injection, data exfiltration, AI Adaptive DLP, DSPM, zero-day threats, enterprise browser, SSE, RSAC Conference 2026, brand spotlight, brand story, brand marketing, marketing podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the middle of a major incident, security teams face a brutal paradox: the faster things move, the harder it becomes to capture what's actually happening. Cydarm Technologies was built to solve exactly that. Vaughan Shanks, Co-Founder and CEO, describes the platform as a system of record for the SOC -- a purpose-built case management tool that captures who knew what, when, and why, in real time, throughout the lifecycle of an incident. Most of Cydarm's customers sit in government, defense, and critical infrastructure -- organizations where the pressure of regulatory compliance, legal accountability, and board-level reporting is highest. But the value extends well beyond compliance. Shanks draws a direct line from his time in Australian federal government to the philosophy behind Cydarm: good record keeping is good governance. When a capital-I incident is declared, legal, HR, communications, the C-Suite, and the board all need a view in. Cydarm's fine-grained, attribute-based access control makes it possible to give each stakeholder exactly the access they need -- and no more. What sets Cydarm apart from the ticketing systems most teams already have? Shanks puts it plainly: ITSM was built for IT service management, not adversarial cyber threats. The volume, velocity, and variety of SecOps are simply different. Cydarm is designed to feel more like WhatsApp and less like ITSM -- rich data format support, Easy Connect integrations, and a collaborative experience built specifically for high-frequency security operations. Teams that have built workarounds in existing tools know the maintenance burden that comes with it. Cydarm eliminates that mess. The post-incident dimension is where the system of record pays compounding dividends. Shanks outlines three paths: individual incident reports with adjustable significance levels for different audiences; longitudinal metrics capture that reveals the threat environment your controls aren't blocking; and resource justification data that gives security leaders the evidence to defend headcount and budgets. One customer -- a security leader at a major household brand -- had never experienced a breach, and had long struggled to justify the size of their team. With Cydarm's metrics, they finally had the data to make the argument. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Vaughan Shanks, Co-Founder and CEO, Cydarm Technologieshttps://www.linkedin.com/in/vaughan-shanks/ RESOURCES Cydarm Technologies: https://www.cydarm.com KEYWORDS Vaughan Shanks, Cydarm Technologies, Sean Martin, brand spotlight, brand story, brand marketing, marketing podcast, cyber incident response, SOC case management, security operations, incident management platform, system of record, RSAC Conference 2026, NIST incident response, playbook management, SecOps, ITSM alternatives, post-incident review, threat metrics, CISO accountability Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Arkose Labs sits at the intersection of bot management, fraud prevention, and identity protection -- working with the world's largest consumer-facing brands to make fraud unprofitable. Frank Teruel walks through how the threat landscape shifted from nation-state actors and organized crime to fully democratized crime-as-a-service platforms, where MFA bypass kits are sold online and multi-billion dollar fraud operations run with the efficiency of a product company. The conversation covers three of the biggest attack categories hitting organizations today: SMS toll fraud, bonus abuse, and fake account registrations. Each one exploits legitimate business flows -- onboarding, loyalty programs, referral bonuses -- and often goes entirely undetected by security teams because the attackers never trigger a traditional alert. In one example, a rideshare company's cell bill climbed by millions before anyone connected it to a fraud campaign. With agentic AI now in the mix, the attribution problem has become exponentially harder. Is that agent booking a hotel room a legitimate user action or the opening move of an account takeover? Arkose Labs places its defenses at the very top of the funnel -- registration and login flows -- combining risk scoring, challenge technology, a 24/7 SOC, and a dark web intelligence program called ACTOR. When a novel attack technique surfaces in gaming, Arkose Labs writes a global mitigation; when that same technique hits banking two days later, the defense is already deployed. Frank Teruel closes with a direct message to CISOs: 75% of organizations surveyed cannot perform attribution, and 97% expect a major AI-driven incident within the next 12 months. The signal to watch for is not always in the security stack -- it shows up in rising SMS bills, unusual account-linking activity, and transaction abandonment rates that do not match marketing spend. The answer is internal fusion: security, fraud, finance, and operations sharing data before the incident, not after. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Frank Teruel, Chief Operating Officer, Arkose Labshttps://www.linkedin.com/in/frankteruel/ RESOURCES Arkose Labs: https://www.arkoselabs.com RSAC Conference 2026: https://www.rsaconference.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Frank Teruel, Arkose Labs, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, fraud prevention, bot management, account security, SMS toll fraud, agentic AI, fraud deterrence, identity protection, crime as a service, RSAC Conference 2026, CISO, account takeover, fake account registration, bonus abuse, loyalty fraud, federated threat intelligence Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From the archive: This episode was originally recorded and published in 2023. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Rudy Mawer is a serial entrepreneur who's raised millions, ran billion $ brands, big celebrity marketing campaigns & helped over 40,000 people grow their companies online! Top 3 Value Bombs 1. The biggest thing most people miss in becoming successful is creativity. 2. Adapting and changing your thinking will help you reach your goals and succeed. 3. Anything is possible if you commit and put your mind to it. Learn more about Rudy, The Man In Red - TheRedLife.com Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Thrivetime Show - Make 2026 your best year yet! Start your transformation by attending the world's highest rated business growth workshop taught personally by Clay Clark, featuring Football Star and Entrepreneur, Tim Tebow, and President Trump's Son, Eric Trump, at ThrivetimeShow.com/eofire! QuickBooks Bill Pay - Helps you keep your business growing, while you stay in your zone of genius. Learn more at QuickBooks.com/billpay. Terms apply. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services.