Podcasts about brand marketing

Governance, risk, and compliance (GRC) has long been burdened by heavy manual processes, slow assessments, and limited visibility. In this Brand Story episode, Sean Martin and Marco Ciappelli are joined by Anders Søborg, Co-Founder of Eve, and Mark Humphrey, who brings two decades of fraud and cybersecurity experience to the team. Together, they unpack how Eve is challenging traditional GRC tools by offering something entirely different: automation with evidence-based intelligence at its core.Anders shares how his experience as Chief Risk Officer and partner at major firms like Ernst & Young and PwC shaped Eve's mission. He describes a world where compliance doesn't have to mean complexity. Eve's AI engine evaluates more than a thousand controls in under 15 minutes—surpassing manual reviews that could take weeks—and goes a step further by offering recommendations, not just red flags.This isn't about replacing people. It's about helping overwhelmed compliance, risk, and audit teams regain control. Mark emphasizes how Eve operates like a true partner, delivering support with no ego and full transparency. Their approach combines deep regulatory knowledge, contextual AI agents trained on real-world frameworks, and a clear respect for data sovereignty and privacy—an essential requirement for global pharma, financial, and consulting clients already relying on the platform.More than a dashboard, Eve acts as an intelligent engine embedded into existing workflows via API, making it a natural complement—not a competitor—to existing GRC platforms. The platform is customizable, evidence-driven, and built with firsthand knowledge of what compliance professionals actually need: clear guidance, real-time answers, and fewer repetitive tasks.The episode leaves listeners with a compelling question: what if your compliance program could coach your team, reduce audit costs, and provide instant visibility—without sacrificing accuracy or control?Learn more about E-V-E GRC: https://itspm.ag/eve-grc-99Note: This story contains promotional content. Learn more.Guests:Anders Søborg, Co-founder, Director at E-V-E GRC | On LinkedIn: https://www.linkedin.com/in/anders-s%C3%B8borg-3826702/Mark Humphrey, Senior Sales and Channel Director EMEA at E-V-E GRC | On LinkedIn: https://www.linkedin.com/in/m-humphrey-mba-0020192b1/ResourcesRedefine Compliance. Unleash Your Potential with E-V-E GRC. Command Compliance: https://itspm.ag/e-v-e-i1mlLearn more and catch more stories from E-V-E GRC: https://www.itspmagazine.com/directory/evegrcLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Digital risk is no longer confined to the enterprise perimeter. Executives and board members—along with their families—are increasingly targeted outside of work, in personal settings, and online. Dr. Chris Pierson, Founder and CEO of BlackCloak, joins Sean Martin and Marco Ciappelli to discuss the current state of digital executive protection and why a piecemeal approach is insufficient.Chris outlines how threats to privacy, cybersecurity, and physical safety intersect across personal and professional domains. A breached home network, a deepfake circulating online, or a targeted social engineering campaign could all become entry points back into a company's infrastructure—or lead to reputational or financial fallout. That's why BlackCloak takes a holistic view, combining identity protection, device hardening, social listening, concierge response, and physical risk monitoring into a single service.One of the key resources discussed is the vendor-agnostic Digital Executive Protection Framework. Free to download and use, it offers CISOs and CSOs a 14-point checklist covering areas like financial data protection, social media monitoring, physical threats, and personal cyber hygiene. According to Chris, it's designed to be practical, actionable, and easy to integrate into quarterly reviews and budget planning cycles.While many security vendors promise protection through tools alone, BlackCloak emphasizes relationships—human connection is built into the service. The platform includes real-time threat response and one-on-one interaction, going far beyond 1-800 numbers or chatbots.Whether you're managing executive risk for a Fortune 500 company or navigating new board-level cyber obligations, this conversation outlines the real gaps in current corporate protections—and a solution that meets executives where they are.Learn more about BlackCloak: https://itspm.ag/itspbcwebNote: This story contains promotional content.Learn more.Guest:Chris Pierson, Founder & CEO, BlackCloak | https://www.linkedin.com/in/drchristopherpierson/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com______________________ResourcesLearn more and catch more stories from BlackCloak: https://www.itspmagazine.com/directory/blackcloakLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-storyKeywords: Black Hat 2025, zero trust security, cybersecurity conference, ThreatLocker, default deny strategy, endpoint protection, application control, threat detection, enterprise security, network security, cybersecurity solutions, security automation, malware prevention, cyber threats, information security, security platform, Black Hat USA, cybersecurity innovation, managed detection response, security operations

If your brand doesn't spark a feeling, it's already forgettable. In a world where every product looks the same, the only thing that truly sells is vibe.B2B marketing is broken. Everyone's selling the same tools with the same bland copy—and in the AI era, product parity is only getting worse. So how do you stand out when sameness is the default? You build a brand people actually feel something about. In this episode, Kevin Branscum, VP of Brand Marketing at Typeform, breaks down how to inject personality, culture, and staying power into your B2B brand.We also discuss:Why most B2B brands sound like AI wrote them—and how to sound human againHow to borrow from the playbooks of fashion and luxury to build worlds, not just marketing campaignsHow to think beyond spreadsheets and bring real people—your customers and their customers—into the heart of your marketing

What if the problem wasn't your dog—it was the products we've all been told to trust?In this no-BS conversation, Em sits down with Lindsay Ruggles, Senior Director of Brand Marketing at Pet Life Unlimited, to talk about why so many “standard” pet products are outdated, overcomplicated, or just plain ineffective—and what pet parents actually need instead.From the pee pad aisle to paw balm hype, we break down how to stop wasting money, avoid overwhelm, and choose products that actually work for your dog's lifestyle and health.

ThreatLocker to Unveil Game-Changing Zero Trust Innovations at Black Hat 2025 | Visit Them at Booth #1933 | A ThreatLocker Pre-Event Coverage of Black Hat USA 2025 Las Vegas | Brand Story with John LillistonJoin ITSP Magazine's Marco Ciappelli and Sean Martin as they preview ThreatLocker's exciting Black Hat 2025 presence with Detect Product Director John Lilliston. Discover upcoming major announcements, hands-on hacking demos, and how ThreatLocker's default deny approach is revolutionizing enterprise cybersecurity through comprehensive zero trust implementation.As Black Hat USA 2025 approaches, cybersecurity professionals are gearing up for one of the industry's most anticipated events. ITSP Magazine's Marco Ciappelli and Sean Martin recently sat down with John Lilliston, ThreatLocker's Detect Product Director, to preview what promises to be an exciting showcase of zero trust innovation at booth 1933.ThreatLocker has become synonymous with the "default deny" security approach, a philosophy that fundamentally changes how organizations protect their digital assets. Unlike traditional security models that allow by default and block known threats, ThreatLocker's approach denies everything by default and allows only approved applications, network communications, and storage operations. This comprehensive strategy operates across application, network, and storage levels, creating what Lilliston describes as a "hardened system that stops adversaries in their tracks."The company's rapid growth reflects the industry's embrace of zero trust principles, moving beyond buzzword status to practical, enterprise-ready solutions. Lilliston, who joined ThreatLocker in February after evaluating their products from the enterprise side, emphasizes how the platform's learning mode and ring fencing capabilities set it apart from competitors in the application control space.At Black Hat 2025, ThreatLocker will demonstrate their defense-in-depth strategy through their Detect product line. While their primary zero trust controls rarely fail, Detect provides crucial monitoring for applications that must run in enterprise environments but may have elevated risk profiles. The system can automatically orchestrate responses to threats, such as locking down browsers exhibiting irregular behavior that might indicate data exfiltration attempts.Visitors to booth 1933 can expect hands-on demonstrations and on-demand hacking scenarios that showcase real-world applications of ThreatLocker's technology. The company is preparing major announcements that CEO Danny Houlihan will reveal during the event, promising game-changing developments for both the organization and its client base.ThreatLocker's Black Hat agenda includes a welcome reception on Tuesday, August 5th, from 7-10 PM at the Mandalay Bay Complex, and Houlihan's presentation on "Simplifying Cybersecurity" on Thursday, August 7th, from 10:15-11:05 AM at Mandalay Bay J.The convergence of practical zero trust implementation, cutting-edge threat detection, and automated response capabilities positions ThreatLocker as a key player in the evolving cybersecurity landscape, making their Black Hat presence essential viewing for security professionals seeking comprehensive protection strategies.Keywords: Black Hat 2025, zero trust security, cybersecurity conference, ThreatLocker, default deny strategy, endpoint protection, application control, threat detection, enterprise security, network security, cybersecurity solutions, security automation, malware prevention, cyber threats, information security, security platform, Black Hat USA, cybersecurity innovation, managed detection response, security operationsLearn more about ThreatLocker: https://itspm.ag/threatlocker-r974Note: This story contains promotional content.Learn more.Guests:John LillistonCybersecurity Director | Threat Detection & Response | SOC Leadership | DFIR | EDR/XDR Strategy | GCFA, GISP | https://www.linkedin.com/in/john-lilliston-4725217b/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com______________________ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerThreatLocker® Welcome Reception | Don't gamble with your security! Join us at Black Hat for a lively Welcome Reception hosted by ThreatLocker®. Meet our Cyber Hero® Team and dive into discussions on the latest advancements in ThreatLocker®Endpoint Security. It's a great opportunity to connect and learn together! ‍‍Time: 7PM - 10PM | Location: Mandalay Bay Complex RSVP below and we'll send you a confirmation email with all the details.[ Welcome Reception RSVP ]Learn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

As digital infrastructure becomes increasingly interwoven with third-party code, APIs, and AI-generated components, organizations are realizing they can't ignore the origins—or the risks—of their software. Theresa Lanowitz, Chief Evangelist at LevelBlue, joins Sean Martin and Marco Ciappelli to unpack why software supply chain visibility has become a top concern not just for CISOs, but for CEOs as well.Drawing from LevelBlue's Data and AI Accelerator Report, part of their annual Futures Report series, Theresa highlights a striking correlation: 80% of organizations with low software supply chain visibility experienced a breach in the past year, while only 6% with high visibility did. That data underscores the critical role visibility plays in reducing business risk and maintaining operational resilience.More than a technical concern, software supply chain risk is now a boardroom topic. According to the report, CEOs have the highest awareness of this risk—even more than CIOs and CISOs—because of the direct impact on brand reputation, stock value, and partner trust. As Theresa puts it, software has become the “last mile” of digital business, and that makes it everyone's problem.The conversation explores why now is the time to act. Government regulations are increasing, adversarial attacks are intensifying, and organizations are finally beginning to connect software vulnerabilities with business outcomes. Theresa outlines four critical actions: leverage CEO awareness, understand and prioritize vulnerabilities, invest in modern security technologies, and demand transparency from third-party providers.Importantly, cybersecurity culture is emerging as a key differentiator. Companies that embed security KPIs across all business units—and align security with business priorities—are not only more secure, they're also more agile. As software creation moves faster and more modular, the organizations that prioritize visibility and responsibility throughout the supply chain will be best positioned to adapt, grow, and protect their operations.Learn more about LevelBlue: https://itspm.ag/levelblue266f6cNote: This story contains promotional content. Learn more.Guest: Theresa Lanowitz, Chief Evangelist of AT&T Cybersecurity / LevelBlue [@LevelBlueCyber]On LinkedIn | https://www.linkedin.com/in/theresalanowitz/ResourcesTo learn more, download the complete findings of the LevelBlue Threat Trends Report here: https://itspm.ag/levelbyqdpTo download the 2025 LevelBlue Data Accelerator: Software Supply Chain and Cybersecurity report, visit: https://itspm.ag/lbdaf6iLearn more and catch more stories from LevelBlue: https://www.itspmagazine.com/directory/levelblueLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the first part of the second event, digging into Measurement and ROI.  Throughout the conversation, Dale systematically demystifies common misconceptions surrounding brand marketing efforts, particularly in the B2B sector, highlighting why measuring brand ROI can be challenging yet essential. The discussion also uncovers how digital marketing's data-driven approach has changed traditional ROI expectations and how this shift has influenced financial executives' demands for precise outcomes.Check out our events page to register for the third episode, happening live on August 21. Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the hosts:Matt SciannellaDale Harrison

On today's podcast episode, we discuss what “authentic storytelling” looks like in practice, surprising findings about the authenticity levels between print and digital, and what's most important when it comes to a “brand's handshake.” Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, and Vice President of Brand Marketing at Quad, Heidi Waldusky. Listen everywhere you find podcasts and watch on YouTube and Spotify.   Report link - https://www.quad.com/wp-content/uploads/2025/05/the-harris-poll-quad-the-return-of-touch-report-2025.pdf   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com   For more information visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-missing-link-omnichannel-how-authentic-brand-storytelling-drives-real-connection-behind-numbers     © 2025 EMARKETER

230 | Produkt ist fertig - wie finde ich jetzt Kunden? Alex bespricht mit Simon Walter, Chief Strategy Officer von Project A, über die 4 Arten der Go-To-Market Strategie.Finde die perfekte Geschäftsidee für dich in unserem 1-minütigen Quiz: digitaleoptimisten.de/quiz.Mehr von Simon hier in seinem Newsletter: https://drsimonwalter.substack.com/Kapitel:(00:00) Intro(06:25) Warum Go-to-Market oft scheitert – unterschätzte Aufgabe, Differenzierung als Schlüssel(09:36) Product-Led Growth verstehen – Hotmail, Zoom, Dropbox & die Monetarisierungs-Hürde(22:35) Sales-Led vs. Marketing-Led – Funnel-KPIs, hohe CACs, Performance-Plateau (ca. 20:00)(44:54) Brand-Led als Turbo – Zalando, Oatly & der Medienbruch-Effekt (ca: 39:40)(53:10) Größte Fehler (ca. 52:00)(61:00) Simons Geschäftsidee: OnlyFans für Thought LeaderMehr Kontext:In dieser Episode diskutieren Simon und Alex die Bedeutung und Herausforderungen von Go-to-Market-Strategien für Gründer. Sie beleuchten verschiedene Ansätze wie Product-Led, Sales-Led und Marketing-Led Strategien und geben Einblicke in deren Vor- und Nachteile. Anhand von Beispielen aus der Praxis wird verdeutlicht, wie wichtig eine durchdachte Go-to-Market-Strategie für den Erfolg eines Startups ist. In diesem Gespräch diskutieren Alex Mrozek und Simon verschiedene Go-to-Market-Strategien, insbesondere die Unterschiede zwischen Marketing-led und Brand-led Ansätzen. Sie beleuchten die Herausforderungen, die Startups im Performance Marketing begegnen, und die Fehler, die Gründer häufig machen. Zudem wird die Bedeutung von hypothesenbasiertem Arbeiten im Mittelstand hervorgehoben und eine innovative Idee für eine Plattform vorgestellt, die Thought Leaders monetarisiert.Keywords:Go-to-Market-Strategie, Gründer, Produktentwicklung, Marketing, Sales, Product-Led Growth, Sales-Led, Marketing-Led, Startups, Unternehmensstrategie, Marketing, Go-to-Market, Performance Marketing, Brand Marketing, Startups, Hypothesenbasiertes Arbeiten, Direct-to-Consumer, Fehler von Gründern, OnlyFans für Thought Leaders

Ahead of Black Hat USA 2025, Sean Martin and Marco Ciappelli sit down once again with Rupesh Chokshi, Senior Vice President and General Manager of the Application Security Group at Akamai, for a forward-looking conversation on the state of AI security. From new threat trends to enterprise missteps, Rupesh lays out three focal points for this year's security conversation: protecting generative AI at runtime, addressing the surge in AI scraper bots, and defending the APIs that serve as the foundation for AI systems.Rupesh shares that Akamai is now detecting over 150 billion AI scraping attempts—a staggering signal of the scale and sophistication of machine-to-machine activity. These scraper bots are not only siphoning off data but also undermining digital business models by bypassing monetization channels, especially in publishing, media, and content-driven sectors.While AI introduces productivity gains and operational efficiency, it also introduces new and uncharted risks. Agentic AI, where autonomous systems operate on behalf of users or other systems, is pushing cybersecurity teams to rethink their strategies. Traditional firewalls aren't enough—because these threats don't behave like yesterday's attacks. Prompt injection, toxic output, and AI-generated hallucinations are some of the issues now surfacing in enterprise environments, with over 70% of organizations already experiencing AI-related incidents.This brings the focus to the runtime. Akamai's newly launched Firewall for AI is purpose-built to detect and mitigate risks in generative AI and LLM applications—without disrupting performance. Designed to flag issues like toxic output, remote code execution, or compliance violations, it operates with real-time visibility across inputs and outputs. It's not just about defense—it's about building trust as AI moves deeper into decision-making and workflow automation.CISOs, says Rupesh, need to shift from high-level discussions to deep, tactical understanding of where and how their organizations are deploying AI. This means not only securing AI but also working hand-in-hand with the business to establish governance, drive discovery, and embed security into the fabric of innovation.Learn more about Akamai: https://itspm.ag/akamailbwcNote: This story contains promotional content. Learn more.Guests:Rupesh Chokshi, SVP & General Manager, Application Security, Akamai | https://www.linkedin.com/in/rupeshchokshi/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com______________________ResourcesLearn more and catch more stories from Akamai: https://www.itspmagazine.com/directory/akamaiLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Guest: Adir Ben-Yehuda, CEO at Autonomy AIThe go-to-market playbook for AI SaaS is being rewritten in real-time, and those who cling to old models risk being left behind.In this episode, Adir Ben-Yehuda, founder and CEO of Autonomy AI, joins host Ken Lempit to share how his team went from zero to 70 customers in months by ditching outdated frameworks and building a brand buyers can trust.We unpack: ✅ Why “Crossing the Chasm” no longer applies in the age of ChatGPT ✅ How brand marketing now beats lead gen in AI go-to-market ✅ What it really takes to convert skeptical enterprise buyers ✅ The shift from SEO to “share of response” in AI search platforms ✅ Why every SaaS GTM leader must become an orchestrator—not just a doerAdir also breaks down the sales motion that helped Autonomy scale so quickly—and shares how his team leverages live demos and social proof to close deals in a single call.If you're a B2B SaaS CMO or CRO navigating AI adoption, rethinking pipeline strategy, or looking for a more effective way to win technical buyers, this episode is your cheat code.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

When playbooks go stale and everyone's chasing the next big AI breakthrough, the standout B2B brands are doing something else entirely. They're building immersive worlds and inviting their audience in.That's exactly what happens in Silo, the hit Apple TV+ show, where attention to detail creates a gripping, lived-in universe. In this episode, we explore the marketing lessons behind it with special guest Karen Budell, Chief Strategy & Partnerships Officer at Totango.Together, we explore what B2B marketers can learn from crafting immersive brand worlds, creating standout brand visuals, and building trust through curiosity and community.About our guest, Karen BudellKaren Budell is the Chief Strategy & Partnerships Officer at Totango, the industry-leading customer revenue suite that turns AI-powered intelligence into customer-led growth. She previously served as the company's CMO, leading the marketing team responsible for brand and content, events, growth marketing, product marketing, and sales enablement. Budell is an active member of various CMO and GTM executive communities, including Pavilion, and serves on the G2 Executive Advisory Board. Budell previously held marketing leadership roles at SurveyMonkey, as Vice President, Brand Marketing, and Google.During her four years with Google, Budell led a team responsible for narratives and brand building for YouTube Ads and was instrumental in launching Google Marketing Platform. Having found success working with businesses of all sizes, both private and public, Budell's 20-plus year career in brand building and leadership has been fueled by her roots in journalism and a passion for storytelling through integrated, content-fueled campaigns.What B2B Companies Can Learn From Silo:Craft your world, don't just explain it. Silo hits because it's immersive. Every dusty set and muted tone pulls you deeper into its reality. That kind of worldbuilding isn't just for TV. “You need to create a unique world for your company, for your customers,” Karen says. In a sea of same-sounding content, your world is your edge and your responsibility.Curiosity is your competitive advantage. In Silo, curiosity is dangerous, but it's also how characters discover the truth. The same holds for marketers. “That is one of the most important traits of a good marketer… curiosity,” Karen says. It's not about having all the answers; it's about asking better questions and letting that inquiry shape your strategy.Emotion is in the details. Silo doesn't rely on big exposition; it builds feeling through design. You don't need to be told life underground is bleak. You feel it. “You feel claustrophobic as a viewer sitting at home watching this,” Karen says. “You feel like you're underground with them and yearning for a glimpse of what's outside.” In B2B, your content should do the same, evoke emotion through setting, tone, and texture, not just copy.Quote"We are in a great period of unlearning and relearning. I think that's what's exciting to me. Being curious. That's your superpower these days.”Time Stamps[0:55] Meet Karen Budell, Chief Strategy & Partnerships Officer at Totango[01:35] Why Silo?[03:17] Understanding Silo[07:51] B2B Marketing Lessons from Silo[22:34] The Power of Asking Questions[30:12] YouTube Strategy for B2B Brands[33:50] The Rise of Video Content[37:43] Totango's Brand & Content Strategies [39:12] Events and Experiences in Marketing[41:26] Final Thoughts and TakeawaysLinksConnect with Karen on LinkedInLearn more about TotangoAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode, Morgan Norris speaks with Susan Poeton, Publisher, Owner and CEO of Industry Today Media. They discus the evolution of publishing and strategies for technical companies to effectively communicate their news. They explore the importance of understanding the audience, the role of press releases, and the current trends in manufacturing and technology. Additionally, they talk through advertising strategies, paid media opportunities, and the significance of building brand awareness in a competitive market. Key TakeawaysSmaller companies can still tell valuable stories despite budget constraints.Brand awareness is key in a competitive market.Paid media opportunities should be part of a broader campaign strategy.Building long-term relationships with media platforms enhances exposure.ResourcesConnect with Susan on LinkedInConnect with Morgan on LinkedInLearn more about Industry Today MagazineListen to Industry Today's Industry Insights PodcastSubmit news to Industry TodayLearn more about TREW's Brand Marketing Services

In this episode of The Speed of Culture, Matt Britton sits down with Carly Zipp, Global Director of Brand Marketing at Amazon Ads, to explore how Amazon is reshaping advertising. From full-funnel strategies and immersive live sports to creator collaborations and AI-driven personalization, Carly reveals how Amazon is transforming consumer connections across its media ecosystem.Follow Suzy on Twitter: @AskSuzyBizFollow Carly Zipp on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

The HITRUST 2025 Trust Report sheds light on a critical question organizations continue to ask: can you really rely on a certification to mean what it says? According to Vincent Bennekers, Vice President of Quality, and Bimal Sheth, Executive Vice President of Standards Development and Assurance Operations at HITRUST, the answer comes down to one word: reliability.The conversation highlights how HITRUST goes beyond a simple checklist by layering in both threat intelligence and maturity modeling. Their framework isn't just built on abstract risk—it incorporates real-world attack techniques, aligning controls to the MITRE ATT&CK framework. This means that the certification reflects actual adversarial tactics rather than hypothetical risk scenarios.Bennekers shares that 99.41% of HITRUST-certified organizations did not report a breach in the last year, and that consistency over two annual reports points to meaningful outcomes—not just marketing claims. Sheth explains how each certification is reviewed in full by HITRUST, not just sampled, and every control is assessed for maturity—not pass/fail. It's a model that helps companies continuously improve, while also giving relying parties better information.For executive teams and boards, the report surfaces where organizations commonly struggle, including access control, vulnerability management, and third-party risk. It also highlights a growing use of external inheritance—leveraging cloud service providers' security posture—as a strategic move for organizations with tighter budgets.Looking ahead, the conversation points to continuous assurance and the evolving role of AI—both as a source of new risks and a tool to enhance security operations. HITRUST is already exploring certification models that reduce drift and increase visibility year-round.For organizations wanting to build more than just a paper shield, this episode unpacks how certification—done right—can be a strategic, measurable advantage.Note: This story contains promotional content. Learn more.Guests:Bimal Sheth, Executive Vice President of Standards Development and Assurance Operations at HITRUST | On LinkedIn: https://www.linkedin.com/in/bimal-sheth-248219130/Vincent Bennekers, Vice President of Quality at HITRUST | On LinkedIn: https://www.linkedin.com/in/vincent-bennekers-a0b3201/Host:Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | https://www.seanmartin.com/______________________Keywords: sean martin, bimal sheth, vincent bennekers, hitrust, trust report, cybersecurity, compliance, certification, quality assurance, risk management, brand story, brand marketing, marketing podcast, brand story podcast______________________ResourcesHITRUST 2025 Trust Report: https://itspm.ag/hitrusz49cWebinar: Beyond the Checkbox: Rethinking SOC 2, Cybersecurity, and Third-Party Risk in 2025 — An ITSPmagazine Webinar with HITRUST (https://www.crowdcast.io/c/beyond-the-checkbox-rethinking-soc-2-cybersecurity-and-third-party-risk-in-2025-an-itspmagazine-webinar-with-hitrust)Visit the HITRUST Website to learn more: https://itspm.ag/itsphitwebLearn more and catch more stories from HITRUST on ITSPmagazine: https://www.itspmagazine.com/directory/hitrustLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

This episode features an interview with Kevin Cochrane, an experienced CMO who is currently CMO at Vultr, a company on a mission to make high-performance cloud computing easy to use, affordable, and locally accessible.Kevin dives into the art of being discoverable, the monetary value of brand equity and the importance of using all data available to build a real model of your marketing efforts. He also discusses headcount, and how he is thinking about investing in it. Key Takeaways:Avoid focusing too much on tactics to get customer attention, like tweaking the subject line or the format of the email. Focus on the art of being discoverable, on making it easy for customers to find and fall in love with you. Don't be simplistic about data analysis. Simple metrics can you lead you astray, you need to leverage all the data available to you to build a holistic model. Brand equity directly impacts the value of a business, take a company like Nvidia or Apple. Marketers who investing in their brand well, will see the productivity of their demand gen dollars skyrocket. Quote: “ I would not invest heavily in headcount. I have seen too many marketing organizations rapidly scale headcount. And you can have a company that's 200 million in revenue and there'll be 80 people in marketing, right? You can have an organization that's 50 million in revenue and they'll have 40 people in marketing and they'll hire field marketers in this region and that region. They'll build out their whole PR team. They'll build the whole AR team. We operate super, super lean here at Vultr. Number one is we empower everyone with a lot of, you know, AI tools and a lot of ability to make decisions, and they all have access to a massive treasure trove of data in our data warehouse, right? We just drive employee productivity as much as possible. Secondly, we leverage as much as possible external third parties that have specific expertise.”Episode Timestamps: *(06:59) The Trust Tree: Fostering an open ecosystem, the antithesis to a walled garden *(25:22) The Playbook: Brand experience drives demand gen productivity*(43:42) The Dust Up: Tension over events *(46:05) Quick Hits: Kevin's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Kevin on LinkedInLearn more about VultrLearn more about Caspian Studios

Auf dem Weg mit einer leidenschaftlichen Läuferin. Nele Dörk hat 2018 mit RUNNERFEELINGS einen der mittlerweile bekanntesten Laufblogs Deutschlands gestartet. Sie ist Laufluencerin und Expertin für Brand Marketing sowie SEO Content Marketing. Ihr liegt authentischer Content am Herzen, das zeigt sich auch daran, dass sie auf ihren Kanälen laut und deutlich über mentale Gesundheit spricht. Ihr Motto: „I don't write content. I create stories.“ Zu ihrer Story gehört auch ihre Erkrankung der Erschöpfungsdepression, über die wir in der Folge sehr offen sprechen. Daher an dieser Stelle der Hinweis, wenn Du Dich von diesem Thema betroffen fühlst oder Unterstützung suchst, findest Du hier hilfreiche Informationen und Anlaufstellen: Die Deutsche Depressionshilfe bietet Informationen und Unterstützung unter https://www.deutsche-depressionshilfe.de Sind auch telefonisch unter 0800/3344533 erreichbar. Auch die Telefonseelsorge ist unter 0800/111 0 111 oder 0800/111 0 222 erreichbar. Die Folge im weiteren thematischen Überblick: ⇨ Besondere Meilensteine/Erlebnisse als Läuferin ⇨ Motivation für den Start von RUNNERFEELINGS ⇨ Phase, in der das Laufen Nele nicht mehr gut getan hat ⇨ Traum wird wahr mit einem großen Artikel im Laufmagazin Runner's World ⇨ Kritische Betrachtung von Lauf-Communities ⇨ Heutige Motivation fürs Laufen Links zu Nele https://www.instagram.com/neledoerk https://www.linkedin.com/in/nele-dörk https://www.runnerfeelings.com Links zur AUF DEM WEG Family Intro-Stimme Henrike Tönnes: www.henriketoennes.de Intro/Outro-Musik Hannes Knechtges: www.instagram.com/hannes_knechtges Meine Website https://sebastian-messerschmidt.de Mein LinkedIn Profil https://www.linkedin.com/in/sebastianmesserschmidt/ Mein Instagram Profil https://www.instagram.com/sebastianmesserschmidt/ Bis bald auf dem Weg

Of all the areas AI is poised to overturn, marketing is at the top of the list. In truth, Silicon Valley has long held marketing is low esteem. Google CEO Eric Schmidt once sniffed that brand marketing is "the last bastion of unaccountable corporate spending." The mathification of marketing will go into hyperdrive, as AI is used to create some kind of agentic ecosystem of bots persuading bots. All of this is great scifi to Anonymous Brand Marketer, a Fortune 500 marketer who sees as much BS as promise in AI's application to marketing. ABM sees it both rationalizing and driving efficiencies in performance marketing while leading to a mini-resurgence in the kinds of brand marketing that connects to humans in ways that a Salesforce agent cannot.

Brand marketing vs. performance marketing. It's not about picking sides — it's about understanding the dance. Performance marketing drives the clicks and the sales, but brand marketing? That's the reason anyone cares in the first place. Here's what most people miss: these two approaches work better together than apart. Drawing insights from Nielsen research showing that 71% of people say they're more likely to buy from a brand they recognize, we explore how brand marketing creates the conditions where your performance marketing can actually work. Tune in as we break down the difference between transactional and relational marketing, why consistent storytelling matters more than you think, and how values-driven messaging builds the kind of loyalty that turns into long-term business growth.

Corin Mills is the Brand Marketing & E-Commerce Director at MOO, where he leads data-driven strategies that connect standout design with authentic brand experiences. With global experience at Google, Tesco, Currys, and more, Corin brings a sharp, cross-industry perspective to brand transformation. This week on the On Brand podcast, he joins me to talk about balancing data and emotion, leading meaningful change, and what it takes to thrive in today's fast-moving e-commerce space. About Corin Mills Corin Mills is the Brand Marketing & E-Commerce Director at MOO, specializing in data-driven marketing strategies that revitalize brand experiences and foster meaningful organizational change. With over 15 years of extensive brand management experience driving business transformation across multiple sectors and international markets, his passion for impactful branding drives MOO's success in bridging the gap between quality design and human connection. As former Head of Brand and Comms at Currys, his transformative approach centers on genuine collaboration and inclusive leadership at all levels of business. With previous success at major brands including EE, Tesco, Currys, Google, Orange, and AXA, Corin brings a unique cross-industry perspective to discussions about e-commerce strategy and optimization. What brand has made Corin smile recently? Corin pointed us to the recent GoDaddy campaign with Walton Goggins (and his goggles). Connect with Corin on LinkedIn and the MOO website. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIf you've ever had to defend your brand marketing budget – or wondered if it's even worth the investment – this episode is a must-listen. Peep Laja, CEO of Wynter, breaks down the practical realities and long-term impact of brand marketing. Peep uses data and research to explore why so many companies are stuck in the “sea of sameness,” how to measure (and justify) brand marketing ROI, and why building memory structures – not capturing clicks – is the real goal of B2B marketing.Plus, Peep shares the one brand marketing move most B2B companies get totally wrong – and what to do instead.What you'll learn:How to invest in brand marketing that drives resultsHow to invest in brand marketing that drives resultsWhy creating a sub-category is a smarter play than category creationHow to actually measure the impact of brand awarenessHow to educate your CFO on brand marketing budgets and timelinesWhy distinctiveness, not uniqueness, is the goal

Your audience is getting smarter about launches! If you're still using the same old strategies, you're probably wondering why your results aren't what they used to be. In today's episode, I'm breaking down the five non-negotiable elements you need for a record-breaking campaign in today's competitive landscape. The truth is, buyers are picking up on cues. They know when you're launching the same offer repeatedly, and they're developing launch fatigue from back-to-back sales cycles with no breathing room. The solution isn't to launch less or give up on campaigns entirely. It's about elevating your approach with creativity and strategy. I'm sharing the exact framework I use: campaign themes that make each launch memorable re-engagement periods that build genuine community (not just sales funnels) platform personalities that create exclusive content experiences visuals that actually match your value and price point true exclusivity that you actually follow through on.  This isn't about working harder - it's about working more creatively and strategically to cut through the noise. In today's episode, we're chatting about: • Why buyers are getting smarter about launch patterns (and how to stay ahead) • The campaign theme strategy that makes repeat launches feel fresh and exciting • How to use re-engagement periods to build lifetime value, not just quick conversions • Why platform personalities prevent content fatigue and increase engagement • The exclusivity framework that creates genuine urgency without manipulation Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Nic Conley built his B2B sales newsletter, The Follow Up, to 7,000 subscribers in only 2 weeks. We sat down with Nic to break down exactly how he did it.Chapters:(02:04) Launching The Follow Up with the "Early Referral" Experiment(07:42) Scaling with Paid Ads: Facebook & Twitter Tactics(10:33) Owning Local Distribution(21:22) Learning From Reader Replies(30:00) Debriefing Virality vs Audience Fit(35:00) Newsletter Advertising for Brand Marketing(42:11) Content Lessons from the Wolf of Wall StreetLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Nic Conley:→ Nic Conley's LinkedIn: https://www.linkedin.com/in/nicholasaconley/→ Nic Conley's IG: https://www.instagram.com/itsnicconley/→ Nic Conley's Twitter: https://x.com/niconley→ Nic Conley's YouTube: https://www.youtube.com/channel/UCj88BHCCZgiBYNv4QryNEdQRead The Follow Up:→ The Follow Up's LinkedIn: https://www.linkedin.com/company/the-follow-up/→ The Follow Up's Website: https://www.jointhefollowup.com/subscribe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Jewelry isn’t just beautiful—it’s hard to market. In this hybrid episode of Legacy of Luxury, Nick Constantino and Jaron Solomon break down what’s broken in jewelry marketing, from abandoned brand-building to the overhype of data-driven performance. They talk sports partnerships, in-store experience, digital agency pitfalls, and the new rules of trust and storytelling. Key Takeaways Performance marketing without brand marketing is a dead end. Radio still builds long-term loyalty in ways social can’t touch. Sports sponsorships create trust signals and real-world rapport. In-store experience is a brand touchpoint, not just a transaction. Agencies must evolve from vendors to strategic partners. Independent jewelers are luxury brands—not just resellers. Sound bites "People only see the tip of the iceberg." "The model needs to change." "We are going to carve our own path." Chapters 00:00 The Unique Landscape of Jewelry Marketing 04:44 The Evolution of Brand Marketing 09:24 The Power of Packaging and Branding 11:15 Aligning with Local Sports Teams 17:59 Enhancing the In-Store Experience 19:34 The Importance of Lighting in Jewelry Display 24:24 Navigating the Digital Marketing Landscape 32:53 The Future of Luxury Jewelry Marketing #LegacyOfLuxury #JewelryMarketing #LuxuryBranding #SolomonBrothers #MarketingStrategy #InStoreExperience #DigitalMarketing #BridalJewelry #SportsMarketingpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

André Jonker, Gründer von Mozart Bett, gibt dir Einblicke in den Aufbau eines der erfolgreichsten Premium D2C-Unternehmen Deutschlands. Mit individualisierbaren Boxspringbetten hat Mozart in nur drei Jahren 25 Millionen Euro Umsatz erreicht – komplett bootstrapped und profitabel. André teilt, wie das Unternehmen ohne Lagerbestand arbeitet, warum methodisches Wachstum der Schlüssel zum Erfolg ist und wie sie durch cleveres Performance Marketing die richtigen Kunden erreichen. Was du lernst: On-Demand Produktion und Supply Chain: Wie Mozart Bett ohne Lagerbestand arbeitet und Lieferzeiten von 3-4 Wochen realisiert Die Bedeutung strategischer Partnerschaften mit Herstellern für individualisierbare Produkte Performance Marketing im Premium-Segment: Warum Mozart Bett auf Performance statt Brand Marketing setzt Wie das Unternehmen mit 25-35% Werbekostenquote profitabel wächst Methodisches Wachstum: Die Bedeutung von Fokus und klaren Prioritäten beim Skalieren Warum Mozart Bett erst die Kernkanäle optimiert, bevor neue erschlossen werden Teamaufbau und Leadership: Wie sechs Gründer erfolgreich zusammenarbeiten Die Bedeutung von Selbstverwirklichung und klaren Verantwortungsbereichen Zukunftspläne und Visionen: Der Weg zu 40 Millionen Euro Umsatz in 2025 Warum Showrooms und neue Produktkategorien wichtige Wachstumstreiber sind ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu André: LinkedIn: https://www.linkedin.com/in/andre-jonker/  Website: https://mozart-bett.de/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Kapitel: (00:00:00) Kundenzufriedenheit trotz längerer Lieferzeiten sichern (00:03:13) Produzenten von der Vision überzeugen (00:07:07) Fluch und Segen Premium-D2C (00:16:57) Bestandskunden reaktivieren - was verkaufe ich, wenn alle ein Bett haben? (00:23:11) Team bei Mozart Bett: Wie schaffen sie es, so klein zu bleiben? (00:29:56) Entscheidungsprozess und Touchpoints auf dem Weg zum Mozart Bett (00:35:08) Performance Marketing vs. Brand Marketing bei Mozart Bett (00:49:23) Mozart Bett goes Retail: Wie plant man so einen Store? (00:55:38) Rabattaktionen & Shareability (01:03:17) Wachstum auf 100 Mio Umsatz

Vida Delrahim is a WeNatal Co-Founder with 20+ years of leadership in Brand Marketing. Building campaigns from the ground up as the Senior Marketing Director at Nike, she's responsible for executing numerous high-profile endeavors including the Nike Women's Marathon, World Cup, and Nike Women Los Angeles. Vida's experience with bringing stories of strength & empowerment to light shifted to the fertility space when her own personal journey with loss led her to redefine how parents-to-be navigate the world of reproductive health. As she transforms the fertility narrative from me to we with premium prenatal company WeNatal, she also cherishes family time off the grid - staying active with her husband and two daughters.

Getting a start in cybersecurity has never been easy — but for today's aspiring pen testers, the entry barriers are even higher than they were a decade ago. In this conversation, Sean Martin and Marco Ciappelli sit down with Greg Hatcher and John Stigerwalt from White Knight Labs to unpack why they decided to flip the script on entry-level offensive security training.Greg, a former Army Special Operations communicator, and John, who got his break as a self-taught hacker, agree that the traditional path — expensive certifications and theoretical labs — doesn't reflect the reality of the work. That's why White Knight Labs is launching the Entry Level Pen Tester (ELPT) program. The idea is straightforward: make high-quality, practical training accessible to anyone, anywhere.Unlike other courses that focus purely on the technical side, the ELPT emphasizes the full skill set a junior pen tester needs. This means not just breaking into systems, but learning how to write clear reports, communicate effectively with clients, and operate as part of a real engagement team. John explains that even the best technical find is worthless if it's not explained properly or delivered with clear guidance for fixing the issue.Greg points out that the team culture at White Knight Labs borrows from his Special Forces days — small, specialized teams where each individual goes deep on a specific domain but works in tight coordination with others. Their goal for trainees mirrors this: to develop focused, practical skills while understanding how their piece fits into bigger, complex attack scenarios.Affordability and global access are key parts of the mission. The team wants the ELPT to open doors for people who might not have thousands to spend on training. By combining hands-on labs, in-depth modules, real-world scenarios, and a tough final exam, they aim to ensure that passing the ELPT means you're truly job-ready.For anyone considering a start in offensive security, this episode is a glimpse into a program designed to create more than just hackers — it's building adaptable, communicative professionals ready to hit the ground running.Learn more about White Knight Labs: https://itspm.ag/white-knight-labs-vukrGuests:John Stigerwalt | Founder at White Knight Labs | Red Team Operations Leader | https://www.linkedin.com/in/john-stigerwalt-90a9b4110/Greg Hatcher | Founder at White Knight Labs | SOF veteran | Red Team | https://www.linkedin.com/in/gregoryhatcher2/______________________Keywords: sean martin, marco ciappelli, greg hatcher, john stigerwalt, cybersecurity, pentesting, training, certification, whiteknightlabs, hacking, brand story, brand marketing, marketing podcast, brand story podcast______________________ResourcesVisit the White Knight Labs Website to learn more: https://itspm.ag/white-knight-labs-vukrLearn more and catch more stories from White Knight Labs on ITSPmagazine: https://www.itspmagazine.com/directory/white-knight-labsLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Entrepreneurship is pressure, patience, and pain—and most people aren't built for it. Before becoming one of the world's top marketing experts, GaryVee worked at his family's liquor store until he was 34, growing the business from $4 million to $60 million in annual sales. He was playing the long game, even as he loaded up cases of Dom Pérignon in his friends' BMWs. Just nine years after founding VaynerMedia, he scaled it to over 800 employees, servicing clients like PepsiCo and GE. In this episode, GaryVee delivers a masterclass in day trading attention and social media marketing, sharing how to leverage interest graph algorithms in content strategy and modern advertising. In this episode, Hala and Gary will discuss: (00:00) Introduction (04:22) Why Most People Can't Be Entrepreneurs (10:51) Doing What You Love Without Burning Out (15:08) The Real Mental Health Cost of Entrepreneurship (21:01) How Gary Spots Digital Trends First (26:16) TikTokification and the Rise of Interest Graphs (35:14) The Power of Targeted Audience Cohorts  (39:29) Mastering Platforms and Pop Culture for Virality (42:31) Using Strategic Organic Content to Win (47:50) Why Storytelling Is Everything in Marketing (52:00) Why Small Brands Can Now Beat Big Companies Gary Vaynerchuk, famously known as "GaryVee," is a serial entrepreneur, investor, and CEO of VaynerMedia, a leading advertising agency. He is a pioneer in digital marketing and social media, known for his early adoption of platforms like YouTube and X (formerly Twitter). With over 44 million followers across various social media platforms, Gary is a prolific content creator and host of the top-rated marketing podcast The GaryVee Audio Experience. He's also a five-time New York Times bestselling author, and was named on the Fortune list of the Top 50 Influential people in the NFT industry. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Gary's Book, Day Trading Attention: bit.ly/DayTradingAttention  Gary's Podcast, The GaryVee Audio Experience: bit.ly/TGVAE-apple  Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, SEO, E-commerce, LinkedIn, Instagram, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Online Marketing, Marketing podcast

Ever felt like you're just shoving your book down people's throats? You're not alone. In this illuminating conversation, Penny and Amy tackle the critical difference between book marketing and brand marketing—revealing why the latter might be your secret weapon for long-term author success.Brand marketing creates the foundation upon which all your book promotions will stand. But here's the surprising insight: the best time to network is when you don't have anything to sell. This counterintuitive approach allows you to build authentic relationships, observe what resonates with potential readers, and establish connections with influencers before you need their support. As Penny notes, "If you're going to make mistakes, make them before the book is out."For authors anxiously waiting months before publication, this episode offers a roadmap of productive activities and unique ideas! Whether you're preparing for your first launch or looking to revitalize your existing author platform, this episode transforms the overwhelming concept of marketing into an authentic, relationship-focused approach that feels less like selling and more like connecting. Ready to build your brand rather than just sell your book? Listen now, then share your biggest marketing challenge with us!Send us your feedback!Check out our new Publishing Consulting service that will definitely change your life:https://amarketingexpert.com/publishing-consulting/Buy Penny's new book, The Amazon Author FormulaFREE BONUSLeave a review to support the show and we'll give you our Book Launch Checklist! Be sure you're following or subscribed to the show first. That's required on most platforms in order to leave a review. Then email us for your checklist. Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com.

Cyber threats are not static—and HITRUST knows assurance can't be either. That's why HITRUST's Michael Moore is leading efforts to ensure the HITRUST framework evolves in step with the threat environment, business needs, and the technologies teams are using to respond.In this episode, Moore outlines how the HITRUST Cyber Threat Adaptive (CTA) program transforms traditional assessment models into something far more dynamic. Instead of relying on outdated frameworks or conducting audits that only capture a point-in-time view, HITRUST is using real-time threat intelligence, breach data, and frameworks like MITRE ATT&CK and MITRE ATLAS to continuously evaluate and update its assessment requirements.The E1 and I1 assessments—designed for organizations at different points in their security maturity—serve as flexible baselines that shift with current risk. Moore explains that by leveraging CTA, HITRUST can add or update controls in response to rising attack patterns, such as the resurgence of phishing or the emergence of AI-driven exploits. These updates are informed by a broad ecosystem of signals, including insurance claims data and AI-parsed breach reports, offering both frequency and impact context.One of the key advantages Moore highlights is the ability for security teams to benefit from these updates without having to conduct their own exhaustive analysis. As Moore puts it, “You get it by proxy of using our frameworks.” In addition to streamlining how teams manage and demonstrate compliance, the evolving assessments also support conversations with business leaders and boards—giving them visibility into how well the organization is prepared for the threats that matter most right now.HITRUST is also planning to bring more of this intelligence into its assessment platform and reports, including showing how individual assessments align with the top threats at the time of certification. This not only strengthens third-party assurance but also enables more confident internal decision-making—whether that's about improving phishing defenses or updating incident response playbooks.From AI-enabled moderation of threats to proactive regulatory mapping, HITRUST is building the connective tissue between risk intelligence and real-world action.Note: This story contains promotional content. Learn more.Guest: Michael Moore, Senior Manager, Digital Innovation at HITRUST | On LinkedIn: https://www.linkedin.com/in/mhmoore04/Hosts:Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | https://www.seanmartin.com/Marco Ciappelli, Co-Founder at ITSPmagazine and Host of Redefining Society Podcast & Audio Signals Podcast | https://www.marcociappelli.com/______________________Keywords: sean martin, marco ciappelli, michael moore, hitrust, cybersecurity, threat intelligence, risk management, compliance, assurance, ai security, brand story, brand marketing, marketing podcast, brand story podcast______________________ResourcesVisit the HITRUST Website to learn more: https://itspm.ag/itsphitwebLearn more and catch more stories from HITRUST on ITSPmagazine: https://www.itspmagazine.com/directory/hitrustLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

In this episode of The Speed of Culture, Matt Britton chats with Jessica Williams, Head of Brand Marketing & Partnerships at Shopify. They explore how AI is shaping entrepreneurship, the rise of the creator economy, and why building authentic relationships is key to modern commerce.Follow Suzy on Twitter: @AskSuzyBizFollow Jessica Williams on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Tune in to this week's episode with the Senior Director Brand Marketing of Tito's Handmade Vodka, Allie Wester.

Invité : Charlie de Thibault - Founder de Growth Dynamics Dans cet épisode du podcast "Marketing B2B," j'échange avec Charlie de Thibault - Founder de Growth Dynamics focalisé sur la brand : comment renforcer sa brand, quelle est la bonne allocation entre brand et perf, comment mesurer l'impact de la brand. Au menu de cette conversation entre Charlie et Mony :0:04 Introduction 0:33 Importance de la marque4:00 Performance marketing vs Brand marketing6:49 Mesurer l'impact de la marque17:31 Stratégies pour renforcer la marque27:39 Le pouvoir du bouche-à-oreille31:29 Conclusion et ressources supplémentairesRéférences :LinkedIn de Charlie:https://www.linkedin.com/in/charlesdet/https://www.growthdynamics.dev/L'épisode précédent avec Charlie, avec ses 6 outils de tracking et d'attribution pour piloter ton marketing B2B à cycle long : https://creators.spotify.com/pod/profile/marketing-b2b/episodes/6-outils-de-tracking-et-dattribution-pour-piloter-ton-marketing-B2B--cycles-longs---Charlie-de-Thibault--Founder-Growth-Dynamics--Go-To-Market-strategy-e2u7f4p– ⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠.Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

Security teams often rely on scoring systems like Common Vulnerability Scoring System (CVSS), Exploit Prediction Scoring System (EPSS), and Stakeholder-Specific Vulnerability Categorization (SSVC) to make sense of vulnerability data—but these frameworks don't always deliver the clarity needed to act. In this episode, Tod Beardsley, Vice President of Security Research at runZero, joins host Sean Martin at InfoSec Europe 2025 to challenge how organizations use these scoring systems and to explain why context is everything when it comes to exposure management.Beardsley shares his experience navigating the limitations of vulnerability scoring. He explains why common outputs—like a CVSS score of 7.8—often leave teams with too many “priorities,” forcing them into ineffective, binary patch-or-don't-patch decisions. By contrast, he highlights the real value in understanding factors like access vectors and environmental fit, which help security teams focus on what's relevant to their specific networks and business-critical systems.The conversation also explores SSVC's ability to drive action through decision-tree logic rather than abstract scores, enabling defenders to justify priorities to leadership based on mission impact. This context-centric approach requires a deep understanding of both the asset and its role in the business—something Beardsley notes can be hard to achieve without support.That's where runZero steps in. Beardsley outlines how the platform identifies unmanaged or forgotten devices—including IoT, legacy systems, and third-party gear—without needing credentials or agents. From uncovering multi-homed light bulbs that straddle segmented networks to scanning for default passwords and misconfigurations, RunZero shines a light into the forgotten corners of corporate infrastructure.The episode closes with a look at merger and acquisition use cases, where runZero helps acquiring companies understand the actual tech debt and exposure risk in the environments they're buying. As Beardsley puts it, the goal is simple: give defenders the visibility and context they need to act now—not after something breaks.Whether you're tracking vulnerabilities, uncovering shadow assets, or preparing for your next acquisition, this episode invites you to rethink what visibility really means—and how you can stop chasing scores and start reducing risk.Learn more about runZero: https://itspm.ag/runzero-5733Note: This story contains promotional content. Learn more.Guest: Tod Beardsley, Vice President of Security Research at runZero | On Linkedin: https://www.linkedin.com/in/todb/ResourcesLearn more and catch more stories from runZero: https://www.itspmagazine.com/directory/runzeroAre you interested in telling your story?https://www.itspmagazine.com/telling-your-storyKeywords: sean martin, tod beardsley, runzero, exposure, vulnerability, asset, risk, ssdc, cvss, iot, brand story, brand marketing, marketing podcast, brand story podcast

Most B2B marketers completely misunderstand what brand advertising is supposed to do. They conflate brand narrative with brand advertising, trying to make one execution do both jobs. This week, Elena, Angela, and Rob are joined by Matt Maynard, VP of Global Brand and Advertising at Asana. Matt shares how he went from journalism to marketing thought leadership without taking a single marketing class. He digs into the dangerous defaults B2B marketers fall into, from pipeline obsession to customer story overuse. Plus, learn why brand advertising and brand narrative are two completely different things that most companies wrongly conflate. Topics covered: [02:00] Matt's journey from journalism to self-taught marketer[08:00] Why brand marketing is having an identity crisis in B2B[13:00] Translating marketing effectiveness theory into practice[18:00] Managing product-led and sales-led growth motions[22:00] Reframing the 95-5 rule as increasing your odds[25:00] What "responsible reach" means for brand marketing[31:00] Why customer stories don't belong in brand advertising[35:00] The difference between brand narrative and brand advertising  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 MarketingWeek Article: https://www.marketingweek.com/ritson-applicable-b2b-marketing/Matt Maynard's LinkedIn: https://www.linkedin.com/in/mattmaynard/Asana: https://asana.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Stephen Kohler, who transitions from a career in product and brand marketing to a successful path in music and executive leadership coaching, shares insights from his book, 'The Leadership Anthem,' which explores how music concepts can enhance leadership skills. Discover how his journey, fueled by a deep-rooted passion for music and a knack for curiosity, led him to start his own leadership development firm, AUDIRA Labs.“It's not the note you play that's the wrong note – it's the note you play afterwards that makes it right or wrong.”― Miles Davis▬▬▬▬▬ Resources ▬▬▬▬▬Stephen Kohler: https://www.linkedin.com/in/kohlerstephen/Chris Brown: https://www.linkedin.com/in/brown784/The Leadership Anthem: How Listening Like a Musician Creates Strong Performances: https://www.amazon.com/dp/1774585383Shure: https://www.shure.com/en-USWeber: https://www.weber.com/US/en/home/Zen Buddhism: https://plato.stanford.edu/entries/japanese-zen/  Victor Wooten: https://youtube.com/shorts/useZGfowtlI?si=DQb-TpJn_VS2_pA3Herbie Hancock on Miles Davis: https://www.youtube.com/watch?v=m6fVZtp9vGQMiles Davis quote: https://www.goodreads.com/quotes/7896467-it-s-not-the-note-you-play-that-s-the-wrong-noteStephen's website: https://stephenjkohler.com/AUDIRA: https://audiralabs.com/Spotify Music: https://open.spotify.com/artist/67BiYqwoCfu12vtBBuZntz?si=JYSusxnTRw2gMy0gPjmZBwInstagram: https://www.instagram.com/cacklemedia/TikTok: https://www.tiktok.com/@cacklemediaX: https://x.com/CackleMediaLLCYouTube: https://www.youtube.com/@CackleMediaLinkedIn: https://www.linkedin.com/company/cacklemedia/Support the pod when signing up for Descript / SquadCast: https://get.descript.com/transferableskill▬▬▬▬▬ Timestamps ▬▬▬▬▬00:00 Introduction to Transferable Skills00:24 Stephen Kohler's Musical Journey00:59 Transitioning from Music to Business03:23 The Power of Curiosity and Networking07:34 Leadership Lessons from Shure09:08 The Genesis of 'The Leadership Anthem'12:10 Creativity and Leadership19:20 The Art of Grilling and Music21:40 Finding What Fuels You22:22 Smoking Meat: Tips and Joy23:13 Pursuing Passion Over Paycheck25:56 Philosophy and Strategy in Business28:14 Overcoming Internal Obstacles36:32 Building Strong Leadership Teams38:26 Creative Leadership Workshops40:51 Engaging Presentations Without Slides42:13 Conclusion and Contact Information

Send us a message!What happens when one of the world's most trusted hotel brands steps into the vacation rental space?In this episode, we're joined by Jane Gavin (Senior Director of Brand Marketing & Guest Experience) and Keven Wishard (Senior Director of Global & Continent Operations) from Homes & Villas by Marriott Bonvoy.With decades of hospitality experience between them, Jane and Keven take us inside Homes & Villas by Marriott Bonvoy's bold approach to short-term rentals. One built on consistency, elevated design, professional management, and the power of one of the largest loyalty programs in the world.If you've ever wondered how Homes & Villas selects properties, enforces its standards, or attracts millions of Bonvoy members to luxury homes, this conversation will give you a whole new understanding of what it means to raise the bar in vacation rentals.Key Topics Discussed:1️⃣ Homes & Villas' unique position at the intersection of hotels and vacation rentals2️⃣ How trust, consistency, and personalization drive guest satisfaction3️⃣ What Homes & Villas' brand standards really look like for property managers4️⃣ The power of Bonvoy's 200M+ members to drive bookings5️⃣ “Curated Collections” and how Homes & Villas highlights one-of-a-kind stays6️⃣ Why professional management is non-negotiable on the platform7️⃣ How Homes & Villas is helping raise the bar for the entire STR industryConnect with Jane:LinkedIn: https://www.linkedin.com/in/jane-gavin/ Connect with Keven:LinkedIn: https://www.linkedin.com/in/kevenwishard/ Go live with Homes & Villas by Marriott Bonvoy by August 4, 2025, and receive Marriott Bonvoy Platinum Status for one year, 36000 bonus points, and a marketing feature on a Homes & Villas marketing channel after you launch:https://partners.homes-and-villas.marriott.com/s/event-property-managers-contact-us?ev=AApod25Get a free Growth Hack Review and P&L Evaluation when you mention “Alex & Annie” during your discovery call with the Grand Welcome team:https://calendly.com/jessica-singer-grandwelcome/intro#VacationRentals #ShortTermRentals #HomesandVillasbyMarriottBonvoy, 

As Chief Technology Officer at eSentire, Dustin Hillard brings a deeply rooted background in AI and machine learning—going back over 15 years—to the practical challenges of cybersecurity. In this episode, Hillard discusses how his team is using agentic AI not for the sake of hype, but to augment real human workflows and achieve measurable, high-impact outcomes for clients.The conversation begins with a critical point: AI should be an enabler, not a shiny object. Hillard contrasts the superficial marketing claims that dominate vendor messaging with the grounded, transparent approach his team takes—an approach that fuses technology with hands-on human expertise to deliver results.eSentire's focus is on containment and control. In over 99% of intrusion cases, their platform successfully stops threats at the first host. That is the benchmark by which Hillard wants AI judged—not by its novelty or buzz, but by whether it helps security teams stop attacks before damage spreads.Key to achieving this is the way automation is used to supercharge analysts. Instead of running just three or five high-value queries in a 15-minute response window, eSentire's AI framework runs 30. This allows the system to comb through a customer's historical data, generate hypotheses based on broader knowledge bases, and deliver structured, contextual findings. Analysts can then focus on judgment and decision-making, not searching logs or assembling fragments.Three pillars underpin this approach: direct telemetry gathering from tools like CrowdStrike and Microsoft, threat intelligence correlation, and contextual data from the customer environment. These layers combine to offer rich insights, fast. And importantly, the AI doesn't operate in a black box. Hillard stresses explainability and auditability—every recommendation must be traceable back to concrete evidence, not just LLM-generated summaries.He also touches on the eight assessment areas his team uses to evaluate AI readiness and safety: from autonomy and guardrails to data privacy, effectiveness metrics, and adversarial resilience. The point isn't to convince customers with buzzwords, but to earn trust by demonstrating measurable results and opening the door to real conversations.By encoding the investigative playbooks of seasoned analysts and executing them dynamically, agentic AI at eSentire isn't replacing humans—it's empowering them to respond faster and more accurately. That's the difference between checking a marketing box and actually making a difference when every second counts.Guest: Dustin Hillard | CTO, eSentire | https://www.linkedin.com/in/dustinhillard/RESOURCESSorry We're So Good: An Open Letter: https://itspm.ag/esentire-sorry4ekVisit the eSentire Website to learn more: https://itspm.ag/esentire-594149Learn more and catch more stories from eSentire on ITSPmagazine: https://www.itspmagazine.com/directory/esentireLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story______________________Keywords: dustin hillard, sean martin, marco ciappelli, cybersecurity, ai, machine learning, automation, investigation, containment, transparency, brand story, brand marketing, marketing podcast, brand story podcast

Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the risks and rewards of AI, and how brands can stand out by tapping into authentic human emotion. Hear why traditional marketing is falling flat and discover what “everyday awe” means for building deep brand loyalty. Plus, Mark unveils the tech twist behind the cover of his new book, Audacious: How Humans Win in an AI Marketing World. This is not just another marketing chat; it's a call to disrupt before you're disrupted. Key Segments: [00:04:12] Marc Schaefer: Marketing Visionary [00:07:55] Shift to Private Online Spaces [00:12:45] EDGE of the Web Title Sponsor: Site Strategics [00:15:35] Innovative Tech Saves Podcast Episode [00:17:28] AI Mimicking Voices of Deceased Relatives [00:21:49] Brand Marketing's Emotional Impact [00:23:25] Everyday Awe and Collective Effervescence [00:29:41] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:32:21] "Audacious" Book Concept Exploration Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter: https://x.com/markwschaefer  LinkedIn: https://www.linkedin.com/in/markwschaefer/  Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/ 

When it comes to data protection, the word “immutability” often feels like it belongs in the realm of enterprise giants with complex infrastructure and massive budgets. But during this RSAC Conference conversation, Sterling Wilson, Field CTO at Object First, makes a strong case that immutability should be, and can be, for everyone.Wilson brings a grounded perspective shaped by his experience on the floor at RSAC, where Object First made its debut as a sponsor. The energy, he notes, was contagious: not just among vendors, but also from practitioners expressing serious concerns about their ability to recover data post-incident. These conversations weren't hypothetical; they were real worries tied to rising insurance premiums, regulatory compliance, and operational survivability. And at the core of all this? Trust in the data backup process.Agentic AI, AI capable of making decisions independently, is one of the trends Wilson flags as both promising and risky. It offers potential for improving preparedness and accelerating recovery. But it also raises concerns around access and control of sensitive data, particularly if exploited by adversaries. For Sterling, the opportunity lies in combining proactive readiness with simplicity and control, especially for those who aren't traditional security practitioners.Object First is doing just that through OOTBI: Out of the Box Immutability. And yes, there's a mascot: OOTBI. More than just a marketing hook, OOTBI represents a shift toward making backup and recovery systems approachable, usable, and, importantly, accessible. According to Wilson, the product gets users from “box to backup” in 15 minutes... with encrypted, immutable storage that meets critical requirements for cyber insurance coverage.Cost, Wilson adds, is a key barrier that often prevents organizations from reaching data protection best practices. That's why Object First now offers consumption-based pricing models. Whether a business is cloud-first or scaling fast, it's a path to protection that doesn't require breaking the budget.Ultimately, Wilson emphasizes education and community as critical drivers of progress. From field labs where teams can configure their own Opi, to on-location conference conversations, the company is building awareness, and reducing fear, by making secure storage not just a feature, but a foundation.This episode is a reminder that effective cybersecurity isn't only about innovation; it's about inclusion, practicality, and trust... both in your tools and your team.Learn more about Object First: https://itspm.ag/object-first-2gjlNote: This story contains promotional content. Learn more.Guest: Sterling Wilson, Field CTO, Object First | https://www.linkedin.com/in/sterling-wilson/ResourcesLearn more and catch more stories from Object First: https://www.itspmagazine.com/directory/object-firstLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, sterling wilson, immutability, agentic, ai, backup, recovery, cybersecurity, insurance, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Jim Manico's passion for secure coding has always been rooted in deeply technical practices—methods that matter most to developers writing code day in and day out. At OWASP Global AppSec EU 2025 Conference in Barcelona, Manico brings that same precision and care to a broader conversation around the intersection of application security and artificial intelligence.While many are still just beginning to assess how AI impacts application development, Manico has been preparing for this moment for years. Two and a half years ago, he saw a shift—traditional low-level technical bugs were being mitigated effectively by mature organizations. The new challenge? Business logic flaws and access control issues that scanners can't easily detect. This change signaled a new direction, prompting him to dive into AI security long before it became fashionable.Now, Manico is delivering AI-flavored AppSec training, helping developers understand the risks of insecure code generated by large language models. His research shows that even the best AI coding tools—from Claude to Copilot—still generate insecure code out of the box. That's where his work becomes transformative: by developing detailed, framework-specific prompts grounded in decades of secure coding knowledge, he has trained these tools to write safer code, using React, Django, Vue, and more.Beyond teaching, he's building. With 200 volunteers, he's leading the creation of the Artificial Intelligence Security Verification Standard (AISVS), a new OWASP project inspired by the well-known Application Security Verification Standard (ASVS). Generated with both AI and human collaboration, the AISVS already has a v0.1 release and aims for a major update by summer.For Manico, this isn't just a technical evolution—it's a personal renaissance. His deep catalog of secure coding techniques, once used primarily for human education, is now fueling a new generation of AI-assisted development. And he's just getting started.This episode isn't just about where AppSec is going. It's a call to developers and security professionals to rethink how we teach, how we build, and how we can use AI to enhance—not endanger—the software we create.Learn more about Manicode: https://itspm.ag/manicode-security-7q8iNote: This story contains promotional content. Learn more.Guest: Jim Manico, Founder and Secure Coding Educator at Manicode Security | On Linkedin: https://www.linkedin.com/in/jmanico/ResourcesJim's OWASP Session: https://owasp2025globalappseceu.sched.com/event/1wfpM/leveraging-ai-for-secure-react-development-with-effective-prompt-engineeringDownload the Course Catalog: https://itspm.ag/manicode-x684Learn more and catch more stories from Manicode Security: https://www.itspmagazine.com/directory/manicode-securityAre you interested in telling your story?https://www.itspmagazine.com/telling-your-storyKeywords: jim manico, sean martin, appsec, ai, owasp, securecoding, developers, aisvs, training, react, brand story, brand marketing, marketing podcast, brand story podcast

In this episode of The Influence Factor, Alessandro Bogliari speaks with Courtney Weis, Managing Director of Brand Marketing at FP Movement. Their conversation explores the brand's commitment to empowering women through activewear, the vital role of community involvement, and the dynamic shifts within influencer marketing. Courtney offers valuable perspectives on FP Movement's collaborations with athletes and creators, highlights the power of storytelling in brand marketing, and provides a preview of the brand's upcoming campaigns and activations.

Steven Henke is the Chief of Brand Marketing at DAP Health. DAP Health (DAP) is an advocacy-based health center in Palm Springs, CA, serving over 8,000 patients, offering medical and mental healthcare, STI testing and treatment, dentistry, pharmacy, and lab. A variety of wraparound services enable patients to experience optimal health, including social services, support groups, alternative therapies, and other wellness services. DAP opened one of California's first COVID clinics and hotlines to offer screening, testing, and treatment. DAP is also working to address social determinants of health that are causing negative health outcomes during this pandemic, like food and housing insecurity, joblessness, isolation, and access to ongoing healthcare.DAP's sexual health clinic offers STI testing and treatment, Pre-Exposure Prophylaxis (PrEP), Post-Exposure Prophylaxis (PEP), and HIV and HCV testing. DAP has also earned Charity Navigator's highest rating for the twelfth consecutive year—landing DAP in the top 6% of nonprofits rated. At DAP, Steven plans and implements brand marketing and PR strategies with various stakeholder communities, including businesses, chambers of commerce, volunteers, donors, retail, and media. Steven's primary areas of focus include visual, written, and digital storytelling on behalf of DAP Health, Revivals Stores, Resource Development events, annual giving, major gifts, planned giving, and capital campaign communications.Here, Steven shares how DAP's Revivals Stores serve as a “gateway drug” to life-changing healthcare services. He dives into his career journey from working part-time retail jobs, landing a position at Target Corporate, and eventually making his way to DAP in Palm Springs. Steven also shares details about the annual Revivals After Dark event, how he curates the furniture collection at each store, and the most unique and noteworthy donations. MC Design Academy is designed to be a space where I get to share my expertise with you, where you'll get to learn all about visual merchandising, design, display, retail, and everything in between. Come along as I practice my craft and be sure to like, subscribe, and follow our socials to keep updated. See you in the merchandising land of MC Design Academy!What's Inside: How DAP's Revivals Stores introduce customers to life-changing healthcare servicesHow Steven curates the furniture collections at each Revivals locationStories about some of the most unique donations at RevivalsMentioned In This Episode:DAP Health on InstagramDAP Health on FacebookRevival Stores on InstagramRevivalsstores.comRevivals Stores on FacebookRevivals Stores on YouTube

As InfoSecurity Europe prepares to welcome cybersecurity professionals from across the globe, Rob Allen, Chief Product Officer at ThreatLocker, shares why this moment—and this location—matters. Allen doesn't frame the conversation around hype or headlines. Instead, he focuses on a universal truth: organizations want to sleep better at night knowing their environments are secure.ThreatLocker's mission is grounded in achieving Zero Trust in a simple, operationally feasible way. But more than that, Allen emphasizes their value as enablers of peace of mind. Whether helping customers prevent ransomware attacks or meet regional regulatory requirements like GDPR or Australia's Essential Eight, the company is working toward real-world solutions that reduce complexity without sacrificing security. Their presence at events like InfoSecurity Europe is key—not just for outreach, but to hear directly from customers and partners about what's working and where they need help.Why Being There MattersDifferent regions have different pressures. In Australia, adoption surged without any local team initially on the ground—driven purely by alignment with the Essential Eight framework. In the UK, it's conversations about Cyber Essentials that shape booth discussions. Regulations aren't just compliance checklists; they're also conversation starters that change how organizations prioritize security.The ThreatLocker team doesn't rely on generic demos or vague promises. They bring targeted examples to the booth—like asking attendees if they know what software can be run on their machines without alerting anyone. If tools like remote desktop applications or archive utilities can be freely executed, attackers can use them too. This is where ThreatLocker steps in: controlling what runs, identifying what's necessary, and blocking what isn't.Booth D90 and BeyondRob Allen invites anyone—whether they're new to ThreatLocker or longtime users—to visit booth D90. The team, built with a mix of technical skill and humor (ask about the “second-best beard” in the company), is there to listen and help. It's not just about showcasing technology; it's about building relationships and reinforcing a shared goal: practical, proactive cybersecurity that makes a measurable difference.If you're at InfoSecurity Europe, stop by. If you're not, this episode offers a meaningful glimpse into why showing up—both physically and philosophically—matters in cybersecurity.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974Note: This story contains promotional content. Learn more.Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerCyber Essentials Guide: https://threatlocker.kb.help/threatlocker-and-cyber-essentials-compliance/?utm_source=itsp&utm_medium=sponsor&utm_campaign=infosec_europe_pre_interview_rob_q2_25&utm_content=infosec_europe_pre_interview_rob&utm_term=podcastAustralia's Essential Eight Guide: https://www.threatlocker.com/whitepaper/australia-essential-eight?utm_source=itsp&utm_medium=sponsor&utm_campaign=infosec_europe_pre_interview_rob_q2_25&utm_content=infosec_europe_pre_interviLearn more and catch more event coverage stories from Infosecurity Europe 2025 in London: https://www.itspmagazine.com/infosec25 ______________________Keywords:sean martin, marco ciappelli, rob allen, cybersecurity, zero trust, infosec, compliance, ransomware, endpoint, regulation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

What happens when you rebrand and replatform at the same time? Chaos. Unless you know what you're doing. In this episode, Corin Mills, Director of Ecommerce and Brand Marketing at MOO, shares how the global print brand scaled smarter by separating transformation timelines, optimizing for conversion with tactile touchpoints like sample packs and smart mail, and building a hybrid tech stack that supports both B2B complexity and self-serve simplicity. If you're navigating a major brand or tech overhaul, this episode shows how to keep your growth strategy sharp, grounded, and revenue-focused.

In this post-RSAC 2025 Brand Story, Marco Ciappelli catches up with Steve Schlarman, Senior Director of Product Management at Archer, to discuss the evolving intersection of GRC, AI, and business value. From regulatory overload to AI-enhanced policy generation, this conversation explores how meaningful innovation—grounded in real customer needs—is shaping the future of risk and compliance.Not All AI Is Created Equal: The Archer ApproachRSAC 2025 was buzzing with innovation, but for Steve Schlarman and the Archer team, it wasn't about showing off shiny new toys—it was about proving that AI, when used with purpose and context, can truly enhance the risk and compliance function.Steve, Senior Director of Product Management at Archer, breaks down how Archer Evolve and the recent integration of Compliance.ai are helping organizations address regulatory change in a more holistic, automated, and scalable way. With silos still slowing down many companies, the need for tools that actually do something is more urgent than ever.From Policy Generation to Risk NarrativesOne of the most practical applications discussed? Using AI not just to detect risk, but to help write better risk statements, control documentation, and even policy language that actually communicates clearly. Steve explains how Archer is focused on closing the loop between data and business impact—translating technical risk outputs into narratives the business can actually act on.AI with a Human TouchAs Marco notes, AI in cybersecurity has moved from hype to hesitation to strategy. Steve is candid: some customers are still on the fence. But when AI is delivered in a contextual way, backed by customer-driven innovation, it becomes a bridge—not a wedge—between people and process. The key is not AI for the sake of AI, but for solving real, grounded problems.What's Next in Risk? Better ConversationsLooking ahead, Schlarman sees a shift from “no, we can't” to “yes, and here's how.” With a better grasp on loss exposure and control costs, the business conversation is changing. AI-powered storytelling and smart interfaces might just help risk teams have their most effective conversations yet.From regulatory change to real-time translation of risk data, this is where tech meets trust.⸻Guest: Steve Schlarman, Senior Director, Product Management, Archert | https://www.linkedin.com/in/steveschlarman/ResourcesLearn more and catch more stories from Archer: https://www.itspmagazine.com/directory/archerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:steve schlarman, marco ciappelli, rsac2025, archer evolve, compliance.ai, regulatory change, grc, risk management, ai storytelling, cybersecurity, compliance, brand story, rsa conference, cybersecurity strategy, risk communication, ai in compliance, automation, contextual ai, integrated risk management, business risk narrative, itspmagazine______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC Conference 2025, the conversation with Rob Allen, Chief Product Officer at ThreatLocker, centered on something deceptively simple: making cybersecurity effective by making it manageable.During this on-location recap episode, Rob shares how ThreatLocker cut through the noise of flashy booths and AI buzzwords by focusing on meaningful, face-to-face conversations with customers and prospects. Their booth was an open, no-frills space—designed for real dialogue, not distractions. What caught people's attention, though, wasn't the booth layout—it was a live demonstration of a PowerShell-based attack using a rubber ducky device. It visually captured how traditional tools often miss malicious scripts and how ThreatLocker's controls shut it down immediately. That kind of simplicity, Rob explains, is the real differentiator.Zero Trust Is a Journey—But It Doesn't Have to Be ComplicatedOne key message Rob emphasizes is that true security doesn't come from piling on more tools. Too many organizations rely on overlapping detection and response solutions, which leads to confusion and technical debt. “If you have five different jackets and they're all winter coats, you're not prepared for summer,” Sean Martin jokes, reinforcing Rob's point that layers should be distinct, not redundant.ThreatLocker's approach simplifies Zero Trust by focusing on proactive control—limiting what can execute or communicate in the first place. Rob also points to the importance of vendor consolidation—not just from a purchasing standpoint but from an operational one. With ThreatLocker, multiple security capabilities are built natively into a single platform with one agent and one portal, avoiding the chaos of disjointed systems.From Technical Wins to Human ConnectionsThe conversation wraps with a reminder that cybersecurity isn't just about tools—it's about the people and community that make the work worthwhile. Rob, Marco Ciappelli, and Sean Martin reflect on their shared experiences around the event and even the lessons learned over a slice of Detroit-style pizza. While the crust may have been debatable, the camaraderie and commitment to doing security better were not.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974⸻Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, rob allen, cybersecurity, zero trust, threat prevention, powerShell, vendor consolidation, rsac2025, endpoint security, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Your workplace is so much more than just four walls. It can be a true magnet for top talent.  In this episode, I sit down with JennI Egger, the visionary CEO and founder of JennI Egger Designs, along with her Director of Brand Marketing, Lindsay Martin. Together, we pull back the curtain on their inspiring office space at 23 East in Indianapolis. Their space is not only beautiful and distinctive, but also intentionally designed to fuel creativity, collaboration, and joy. Jenni shares how her unique approach to crafting “not your typical 9-to-5” office vibes has helped her scale the business, attract top-tier talent, and build a culture that everyone wants to be a part of. Your workspace can be an asset for the entire team, not just a background for client meetings. If you've ever wondered if your office could do more for your recruiting, retention, and overall business impact, you won't want to miss this episode.   Connect with Jenni Egger: JED Website LinkedIn Instagram Episode 269: Leading a Premier Design Firm with Jenni Egger Work with Shelli Warren: Book a call with Shelli to talk about how coaching can help you elevate your leadership capability. Apply to join the Leadership Lab. Confidence Starts Here: Get the Ask Shelli scripts to know what to say and how to say it. Free Resources: Click here to get the guide on positioning your role as their next best career move. Click here to get our list of red flags to watch for during interviews. Click here for 12 ways to motivate your team without a pay raise. Click here to access essential coaching questions for impactful 1:1 meetings. Connect with Shelli Warren: Email: leader@stackingyourteam.com Instagram LinkedIn Subscribe to the Stacking Your Team Newsletter

Klaus Obermeyer has had a bigger impact on skiing than any man alive, and when he wasn't innovating the sport, he was in Aspen or traveling the world to ski. He was often found surrounded by a harem of beautiful women. In part 2 of his podcast, we talk about inventing sunscreen, mirrored sunglasses, ski brakes, the down jacket, and so much more.  It's crazy the innovations and the fun that Klaus has brought to skiing over his 105 years Klaus Obermeyer Show Notes Part 2: 4:00:  Aspen, 1947 ski school, Freedle Pfieffer, inventing a new ski boot, inventing sun block, raising money, inventing the down jacket,   18:30:  Liquid Force, Feel the Pull and get 15% off your LF Purchase by using the code Powell15 at checkout Stanley:  The brand that invented the category! Only the best for Powell Movement listeners.  Check out Stanley1913.com   Best Day Brewing:  All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories, or sugar. 22:00:  Inventing the mirrored sunglass, inventing the ski brake, inventing aluminum ski poles, patents, Snowmass, and Spider Sabich   34:00: Elan Skis:  Over 75 years of innovation that makes you better. Outdoor Research:  Click here for 25% off Outdoor Research products (not valid on sale items or pro products) 36:30:  Athletes, snowboarding, working a lot, and life  

In this episode, I share how not playing it safe can be the most powerful decision you make—for your creativity, your career, and your life. I open up about scrapping a nearly finished book to write something bolder and truer, and why embracing discomfort is the path to fulfillment and impact. This is a syndicate episode from the LinkedIn Speaker Series, where I sit down with Ashley Levy, Senior Director of Brand Marketing at LinkedIn, for a deep conversation about my latest book Never Play It Safe. We talk about trusting intuition, the myth of the linear career path, and the hidden cost of living by someone else's script. If you've ever felt stuck in “shoulds” or worried that taking a leap is too risky, this one's for you. Some highlights we explore: The yellow sticky note that sparked the idea behind Never Play It Safe. Why playing it safe is actually the riskiest move you can make. The #1 shared trait of top performers from my 1,000+ podcast interviews. How attention, not time, is your most valuable creative asset. Enjoy!