Podcasts about brand marketing

The Solar Car That Charges Itself While You Live Your LifeGrowing up, I always wondered: why can't cars just recharge themselves as we drive? Turns out, someone finally built exactly that.Robert Hoevers and his team at Squad Mobility created a solar-powered city car that does something brilliantly simple—it charges itself. There's a solar panel on the roof that continuously feeds the battery whether you're parked at the grocery store, sitting in your driveway, or cruising around town.The engineering is impressive, but the user experience is even better. For most people living in sunny climates—anywhere between 45 degrees north and 45 degrees south latitude (roughly Spain to South Africa)—you'll never need to find a charging station. Ever.Here's the reality: the average person drives about 12 kilometers a day for daily errands. School runs, grocery shopping, meeting friends. The Squad solar car has a 150-kilometer maximum range, and the sun replenishes what you use. You just drive it, park it, and forget about charging infrastructure entirely.This is what smart urban mobility looks like. It's street legal with proper crash structures, seat belts, and rollover protection. It tops out at 45 or 70 kilometers per hour depending on which model you choose—fast enough for city streets, not built for highways. In Europe, you only need a moped license for the slower version.The design sits somewhere between a golf cart and a Smart car, which makes perfect sense. Squad isn't trying to replace your family vehicle. They're solving the "second car" problem—those short daily trips where driving a massive SUV feels ridiculous.The market is responding. Squad Mobility has over 5,300 pre-orders and secured 1.5 million euros in European subsidies. They're currently crowdfunding on Republic to bridge the final gap before production starts in about a year.What surprised me most? Ten percent of their pre-orders come from American gated communities and golf cart neighborhoods. These communities already understand the value of compact, efficient vehicles for daily errands. Squad just made them solar-powered and street legal.Yes, you need consistent sunlight. If you live in perpetually cloudy climates, you'll still need to plug in occasionally. But for millions of people in sunny regions tired of hunting for charging stations or paying electricity bills to charge their second car, Squad Mobility built the obvious solution that somehow nobody else did.Sometimes innovation isn't about reinventing the wheel. It's about putting a solar panel on the roof and letting the sun do the work.This is the future of urban mobility, and it's arriving next year. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The brands everyone talks about are not the safest ones. They are the bold ones.And few people understand that better than Nick Tran.The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built momentum inside fast moving environments, rebuilt brands under pressure, and helped TikTok become a cultural engine instead of just another app.Nick explains why the traditional marketing playbook is obsolete, how to create ideas that move culture instead of reacting to it, and what today's fastest moving teams get wrong about attention, creativity, and risk. CHAPTERS / KEY MOMENTS00:00 Engineering a Viral Influencer02:20 What Bold Marketing Looks Like in 202604:20 Crisis Marketing at Taco Bell07:05 Lessons From Stance and Samsung09:30 Reinventing Hulu With Culture Marketing11:00 Why the Old Marketing Playbook Is Dead13:40 Inside TikTok's Project Cheetah16:45 Making Creators Culturally Famous on Purpose19:35 Five Marketing Behaviors Leaders Must Unlearn22:20 The ROI Trap and Bad Marketing Metrics25:00 Why Modern CMOs Should Become CEOs26:00 The Ocean Spray x DogFace420 Breakout Moment29:10 The Rise of AI Influencers and Virtual Icons30:00 Worldbuilding: The Future of Brand Marketing33:00 Reinventing Ciroc Through Lifestyle Experiences37:00 Pickleball, Pop-Ups, and The New Experiential Playbook43:00 Out-of-Home Creative, Simplicity, and Cultural Signals This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is it possible for marketing & sales to work together? If they're doing so, are they able to actually stay consistent with the brand? These things need to happen for your business to be successful. Unfortunately, in many cases, marketing & sales become so siloed from each other, it hurts the business. We wanted you to learn from an expert with experience in all aspects of The Power Trifecta - brand, marketing, and sales - so we welcomed on Steve Caton. He's the Founder & CEO of Altezza, who are experienced sales professionals delivering affordable results. You'll also get a kick from their podcast, Whiskey Is for Closers. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

My guest this week is Chris Murphy, Senior Vice President of Brand Marketing at Adidas North America. For over 20 years, Chris has been shaping the voice of one of the world's most iconic sports brands. From building Adidas's first global newsroom and forging early partnerships with Facebook and Twitter to leading the U.S. loyalty program from 12 to nearly 50 million members, Chris has been at the forefront of digital transformation in sport.Since stepping into his current role in 2022, he's relaunched Impossible Is Nothing, produced the award-winning series Running While Black, launched the first NCAA student-athlete affiliate network, and brought the You Got This campaign to life with a high-profile debut on the Las Vegas Sphere during Super Bowl weekend.A lifelong believer that sport has the power to change lives, Chris focuses on creating marketing that feels personal while scaling globally.

Insights and marketing is really a match made in heaven. On this week's episode, host Jess Gaedeke is joined by Erin Cohen, Senior Director of Consumer Insights and Intelligence, and Rachel Vares, Director of Brand Marketing, Advertising and Content at CIBC, to discuss how deep consumer insights and seamless collaboration between insights and marketing fueled the bank's latest brand campaign, helping transform financial uncertainty into trust, authenticity, and brand confidence.

Michelle Aragon, former VP of Brand Marketing & Strategy at Spectrum Reach, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to talk about curiosity, change, and the power of connection in marketing. Tune in for a conversation on connection, creativity, and leading through change.About the guest:Michelle is a senior marketing leader with deep expertise at the intersection of brand, strategy, data, and demand generation. Most recently, she served as Vice President of Brand Marketing and Strategy at Spectrum Reach®, the advertising sales division of Charter Communications, where she led the transformation of the brand and connected Spectrum Reach's multiscreen advertising products to what clients need now and next.  Her career spans leadership roles on both the brand and agency sides, including at MAGNA Global (IPG Mediabrands), where she steered strategic and operational initiatives across global teams to align insights, partnerships, and performance for growth.  A recognized industry voice and advocate for advancing women in leadership, Michelle has served on the Operating Board of She Runs It, the Board of Trustees of Reisenbach Philanthropies, the New York Chapter of Step Up, and is a founding member of Chief.  She holds a B.S. from the University of Idaho and has completed additional executive education at The Wharton School of the University of Pennsylvania.Follow Michelle on LinkedInEventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Grab your free Experiential ROI Playbook and start turning every activation into measurable results.Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

Join Fast Casual Nation hosts Paul Barron and Cherryh Cansler as they sit down with Stephanie Perdue, VP of Brand Marketing at Chipotle Mexican Grill, to discuss how the fast casual leader is navigating industry challenges. Learn about Chipotle's accelerated menu innovation strategy, including fresh sauces made daily and the new Build Your Own meal for groups. Discover how they're winning back Gen Z through gamification, the Chipotle U rewards program, and transparent food storytelling. Stephanie shares insights on digital transformation with 38% of sales now digital, AI initiatives empowering crew members, and the strategic roadmap for 2026 amid industrywide headwinds.#FastCasual #RestaurantIndustry #ChipotleEpisode Highlights0:00 - Intro & fast casual overview0:19 - Economic shifts & traffic decline0:46 - Guest: Stephanie Perdue, VP of Brand at Chipotle1:17 - Rise of “micro meals” & snacking trend3:10 - How fast casual brands are adapting4:20 - Gen Z habits & fewer restaurant visits5:12 - Inside Chipotle's marketing & menu innovation7:46 - Gen Z's love for bold flavor & customization8:00 - New family meal concept & digital ordering10:05 - Convenience for families & busy lifestyles12:00 - Connecting with Gen Z through rewards & authenticity13:49 - Balancing quality, value, and rising costs14:38 - Using creators to highlight real ingredients15:55 - Portion size debate & customer perception17:34 - Rewards, nutrition goals & app experience19:46 - Listening to customers & TikTok hacks20:30 - New sauces & flavor innovationGet Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory

When “Normal” Doesn't Work: Rethinking Data and the Role of the SOC AnalystMonzy Merza, Co-Founder and CEO of Crogl, joins Sean Martin and Marco Ciappelli to discuss how cybersecurity teams can finally move beyond the treadmill of normalization, alert fatigue, and brittle playbooks that keep analysts from doing what they signed up to do—find and stop bad actors.Merza draws from his experience across research, security operations, and leadership roles at Splunk, Databricks, and one of the world's largest banks. His message is clear: the industry's long-standing approach of forcing all data into one format before analysis has reached its limit. Organizations are spending millions trying to normalize data that constantly changes, and analysts are paying the price—buried under alerts they can't meaningfully investigate.The conversation highlights the human side of this issue. Analysts often join the field to protect their organizations, but instead find themselves working on repetitive tickets with little context, limited feedback loops, and an impossible expectation to know everything—from email headers to endpoint logs. They are firefighters answering endless 911 calls, most of which turn out to be false alarms.Crogl's approach replaces that normalization-first mindset with an analyst-first model. By operating directly on data where it lives—without requiring migration or schema alignment—it allows every analyst to investigate deeper, faster, and more consistently. Each action taken by one team member becomes shared knowledge for the next, creating an adaptive, AI-driven system that evolves with the organization.For CISOs, this means measurable consistency, auditability, and trust in outcomes. For analysts, it means rediscovering purpose—focusing on meaningful investigations instead of administrative noise.The result is a more capable, connected SOC where AI augments human reasoning rather than replacing it. As Merza puts it, the new normal is no normalization—just real work, done better.Watch the full interview and product demo: https://youtu.be/7C4zOvF9sdkLearn more about CROGL: https://itspm.ag/crogl-103909Note: This story contains promotional content. Learn more.GUESTMonzy Merza, Founder and CEO of CROGL | On LinkedIn: https://www.linkedin.com/in/monzymerza/RESOURCESLearn more and catch more stories from CROGL: https://www.itspmagazine.com/directory/croglBrand Spotlight: The Schema Strikes Back: Killing the Normalization Tax on the SOC: https://brand-stories-podcast.simplecast.com/episodes/the-schema-strikes-back-killing-the-normalization-tax-on-the-soc-a-corgl-spotlight-brand-story-conversation-with-cory-wallace [Video: https://youtu.be/Kx2JEE_tYq0]Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Breaking Free from Data Normalization: A Smarter Path for Security TeamsTraditional security models were built on a simple idea: collect data, normalize it, and analyze it. But as Director of Product Marketing Cory Wallace explains in this conversation with Sean Martin, that model no longer fits the reality of modern security operations. Data now lives across systems, clouds, and lakes—making normalization an inefficient, error-prone step that slows teams down and risks critical blind spots.Rethinking How Analysts Work with DataCory describes how schema drift, inconsistent field naming, and vendor-specific query languages have turned the analyst's job into a maze of manual mapping and guesswork. Each product update or schema change introduces a chance to miss something important—something an attacker is counting on. Crogl's new patent eliminates this problem by enabling search and correlation across unnormalized data, creating a unified analytical view without forcing everything into one rigid format.From Data Chaos to Analyst EmpowermentThis shift isn't just technical—it's cultural. Instead of treating SOC analysts as passive alert closers, Crogl's model empowers them with meaningful context from the start. Alerts now come with historical data, cross-referenced fields, and prebuilt queries, giving analysts the information they need to make decisions faster and more confidently.Efficiency with IntelligenceWallace explains how this approach saves time, reduces training burdens, and cuts dependency on multiple query languages. It helps overworked teams move from reactive triage to proactive investigation. By removing unnecessary layers of data transformation, organizations can accelerate incident resolution, minimize risk, and help analysts focus on what matters most—catching what others miss.At its core, the conversation highlights how removing the barriers of data normalization can redefine what's possible in modern security operations.Watch the full interview: https://youtu.be/Kx2JEE_tYq0Learn more about CROGL: https://itspm.ag/crogl-103909Note: This story contains promotional content. Learn more.GUESTCory Wallace, Director of Product Marketing at CROGL | On LinkedIn: https://www.linkedin.com/in/corywallacecrogl/RESOURCESLearn more and catch more stories from CROGL: https://www.itspmagazine.com/directory/croglPress Release: https://www.globenewswire.com/news-release/2025/11/05/3181815/0/en/Crogl-Granted-Patent-for-Analyzing-Non-Normalized-Data-for-Security.htmlForbes Article: https://www.forbes.com/sites/justinwarren/2025/11/05/tackling-cybersecurity-data-sprawl-without-normalizing-everything/LinkedIn Post: https://www.linkedin.com/posts/activity-7391913358817517569-QaCHAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Intensiver Wettbewerb und steigende Marketingkosten machen profitables Wachstum im Fashion E-Commerce zunehmend anspruchsvoll. Wie Marc O'Polo es trotz dieser Herausforderungen schafft, im Online-Handel zweistellig zu wachsen, gleichzeitig die physische Präsenz auszubauen und insgesamt 630 Millionen Euro Umsatz zu erwirtschaften, erklärt CEO Maximilian Böck im Interview mit Karo. Ohne die klare Markenausrichtung aus den Augen zu verlieren, bleibt Marc O'Polo konsequent in seinen Produktlinien, um die Brand Identity zu stärken und setzt den Fokus auf Kundennähe, Authentizität und langfristige Markeninvestitionen, statt auf KI-Personalisierung und datengetriebene Optimierung. Von der gezielten Abgrenzung von Marc O'Polo Denim zur Casual-Wear, über internationale Expansionspläne bis hin zu einem kundenzentrierten Marketingmix und einem Loyalty-Programm mit 1,8 Millionen Mitgliedern, erklärt Maximilian die Marketing- und Wachstumsstrategie der Premium-Brand. Das Gespräch im Überblick: (3:30) Wholesale, Consignment & E-Commerce: Das Geschäftsmodell von Marc O'Polo (8:20) Von Premium-Casual-Wear bis Denim: Markenpositionierung & Sortiment (13:50) Expansion in internationale Märkte (17:57) Marketing & Media Mix: Zwischen Brand Awareness, Social Media & Performance Marketing (26:57) Kundenakquise & Loyalty-Programme (35:04) Zukunftsausblicke: KI in der Mode, Wachstumsstrategien, M&A

✨ Alex Powell, Senior Manager of Go-To-Market Strategy at Target☁️ How Alex pivoted from hospitality into a career in brand marketing☁️ The unexpected job that launched her marketing career☁️ What startup marketing really looks like behind the scenes☁️ How to advocate for yourself when you don't have all the answers☁️ Advice for breaking into marketing without a traditional pathJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

In today's episode, I am speaking with my dear friend Amanda Goetz. Amanda is my favorite kind of person. She works her butt off, but she's also sensitive and introspective. Her perspective on ambition and how to marry it with family life is baked into her new book, called Toxic Grit, How to Have It All and Actually Love What You Have. Amanda is a two-time founder, four-time CMO, and single mom of three. She inspires over 150,000 people every week through her social insights and weekly newsletter Life's a Game. Previously, Amanda founded House of Wise, the luxury wellness brand giving women permission to make space for better sleep, hotter sex, less stress, and more strength. House of Wise was acquired in 2022, and before that, Amanda spent five years at the Knot Worldwide as Head of Brand Marketing. Learn more about Amanda Order Toxic Grit Amanda's Instagram / Twitter / LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** TIMESTAMPS 00:00 Amanda's Inspiring Journey & Book 04:35 Embracing Multifaceted Female Identity 06:30 Rediscovering Authentic Self Needs 11:34 Seeking Validation as a Creator 13:29 Life's a Game Newsletter Launch 18:06 Building a Brand for Publishing 22:39 Industry Feedback and Benchmarks 25:12 First Book Needn't Be Best 29:05 Self-Understanding and Growth Process 31:37 Authenticity and Emotional Maturity 37:00 Authenticity and Creative Energy 40:34 Transitioning to Intimacy Mode 42:57 Mastering Co-Parenting Early 45:23 Trusting Publisher's Title Process 49:05 Focus, Strategy, Connection *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#276: From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2) *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** WHEN YOU'RE READY

Everyone's debating whether ChatGPT is replacing Google, but here's what nobody's talking about  the real data gap shaping how we see AI, search, and marketing itself. The new blind spot isn't just about missing numbers; it's about who controls the story.In this episode, we break down the truth behind the viral “95% overlap” headline, explain why OpenAI keeps its user data private, and explore how brand perception has become the new currency of dominance.You'll see why transparency is fading, how marketers can rebuild their own insight, and what it means to lead when algorithms won't share the truth. Watch until the end for actionable ways to re-humanize your marketing in the age of AI search because when the data disappears, curiosity, conversation, and observation become your most powerful tools.Read the full blog over at: https://elevatedmarketing.solutions/perception-is-the-product-the-new-blind-spot-in-ai-search-and-why-marketers-must-go-old-school-again/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

With all the fragmentation in the media landscape, how can brands cut through the digital noise and create meaningful connections with their customers... without resorting to yet another intrusive pop-up ad?Agility requires not only adapting to changing consumer behaviors but also proactively anticipating them. It demands a willingness to experiment with new channels and tactics, even those that might be considered “traditional"Today, we're going to talk about the surprising resurgence of physical marketing in the digital age and how it can be a powerful tool for building brand loyalty and driving business growth. To help me discuss this topic, I'd like to welcome Corin Mills, Brand Marketing & E-commerce Director at Moo. About Corin Mills Corin Mills is the Brand Marketing & E-Commerce Director at MOO, specializing in data-driven marketing strategies that revitalize brand experiences and foster meaningful organizational change. With over 15 years of extensive brand management experience driving business transformation across multiple sectors and international markets, his passion for impactful branding drives MOO's success in bridging the gap between quality design and human connection. As former Head of Brand and Comms at Currys, his transformative approach centers on genuine collaboration and inclusive leadership at all levels of business. With previous success at major brands including EE, Tesco, Currys, Google, Orange, and AXA, Corin brings unique cross-industry perspective to discussions about e-commerce strategy and optimization. Corin holds a BSc in Product Design from Brunel University of London.  Corin Mills on LinkedIn: https://www.linkedin.com/in/corin-mills-a2678211/ Resources Moo: https://www.moo.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today's visual overload.Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he's betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-building work.Ryan and Stephanie dig into balancing art and science in measurement, evolving a beloved brand without throwing away equity, launching the “Savings Wrangler” platform largely in-house, and the PR and discoverability strategies built for an AI-driven search world. If you care about growth that lasts longer than a dashboard refresh, this conversation is for you.Listen for: how to rise to CMO in five years, making audio an advantage, crafting jingles that stick, designing a multi-horizon measurement system, and scaling brand salience without a costly rebrand. Key Moments: 00:00 Introduction to GoodRx's Marketing Strategy01:37 How Ryan Sullivan Became a CMO in Five Years05:34 Measurement and Marketing Efficacy10:57 The Savings Wrangler Campaign29:50 Balancing B2C and B2B Marketing32:40 The Importance of Brand Consistency36:38 Contrarian Marketing Bets37:21 The Power of Audio in Marketing41:32 Leveraging Third Party Content for AI Brand Discovery45:15 Balancing Data and Intuition in Marketing51:26 Building a Robust Measurement System01:00:55 Lightning Round: Quickfire Questions For GoodRx's CMO Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the secret to scaling your brand wasn't Facebook ads or a viral TikTok—but an underground network of affiliates driving thousands of sales a day? Nik sits down with Aaron Paul, co-founder of Paul Street, to pull back the curtain on the hidden world of affiliates, PR, and media buyers that power some of today's fastest-growing consumer brands. They explore how Aaron helped generate over $500M in affiliate revenue, why old-school PR is dying, and how social proof has become the new currency of growth. Plus, Nik and Aaron break down when brands should launch affiliate programs and the deal structures that keep top partners loyal. Why is PR now a sprint-based tool for credibility rather than discovery? Aaron breaks it down from an agency standpoint.  From TikTok Shop to celebrity partnerships, listicles, and the secret funnels that scaled brands like Goalie and Onnit, this conversation is packed with insights on building trust, driving sales, and mastering the future of performance marketing. Whether you're new to Brand, Performance, and Affiliate, or a seasoned marketer, this episode is for YOU.  What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows.  Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Oct 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: instant.one/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

In this episode of Grow a Small Business, host Troy Trewin interviews James France of Vanguard Luxury Brands, who grew his company from $13K in sales to $18.5M before exiting to Lion Nathan. James shares how focusing on “best brands for the best bars” and a strong USP fueled growth, opens up about setbacks like losing key brands and managing cash flow, and highlights lessons on scaling, leadership, and sustaining success in the competitive spirits industry. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business? According to James France, the hardest thing is feeding the cash flow furnace, as managing growth and funding operations is always a major challenge. 2. What's your favorite business book that has helped you the most? James France shared that his favorite book is “10 Truths for Raising a Healthy, Bouncy Business” by his former coach Roland Hanekroot, which offers practical stories, case studies, and clear next steps. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to James France, industry podcasts like James Atkinson's Drinks Adventures and Sam Bygrave's Boothby have been particularly valuable for learning, especially about the on-premise drinks industry. 4. What tool or resource would you recommend to grow a small business? James France shared that the most important tool or resource to grow a small business is having a good advisor or sounding board — whether it's a mentor, coach, or accountant—someone who can provide objective, pragmatic advice and not just handle the numbers. 5. What advice would you give yourself on day one of starting out in business? According to James France, the advice he would give himself on day one of starting out in business is that it will be much harder and more expensive than expected—like having children—so be prepared, keep your promises, and always treat people with respect. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Treat everybody at every level with respect, just as you want to be treated yourself – James France A strong USP will guide every decision and set your business apart – James France Every role in a business is sales—every touchpoint is selling your company – James France

The decision to leave a successful corporate position and start a company requires more than just identifying a market opportunity. For Shankar Somasundaram, it required witnessing firsthand how traditional cybersecurity approaches consistently failed in the environments that matter most to society: hospitals, manufacturing plants, power facilities, and critical infrastructure.Somasundaram's path to founding Asimily began with diverse technical experience spanning telecommunications and early machine learning development. This foundation proved essential when he transitioned to cybersecurity, eventually building and growing the IoT security division at a major enterprise security company.During his corporate tenure, Somasundaram gained direct exposure to security challenges across healthcare systems, industrial facilities, utilities, manufacturing plants, and oil and gas operations. Each vertical revealed the same fundamental problem: existing security solutions were designed for traditional IT environments where confidentiality and integrity took precedence, but operational technology environments operated under entirely different rules.The mismatch became clear through everyday operational realities. Hospital ultrasound machines couldn't be taken offline during procedures for security updates. Manufacturing production lines couldn't be rebooted for patches without scheduling expensive downtime. Power plant control systems required continuous availability to serve communities. These environments prioritized operational continuity above traditional security controls.Beyond technical challenges, Somasundaram observed a persistent communication gap between security and operations teams. IT security professionals spoke in terms of vulnerabilities and patch management. Operations teams focused on uptime, safety protocols, and production schedules. Neither group had effective frameworks for translating their concerns into language the other could understand and act upon.This divide created frustration for Chief Security Officers who understood risks existed but lacked clear paths to mitigation that wouldn't disrupt critical business operations. Organizations could identify thousands of vulnerabilities across their operational technology environments, but struggled to prioritize which issues actually posed meaningful risks given their specific operational contexts.Somasundaram recognized an opportunity to approach this problem differently. Rather than building another vulnerability scanner or forcing operational environments to conform to IT security models, he envisioned a platform that would provide contextual risk analysis and actionable mitigation strategies tailored to operational requirements.The decision to leave corporate security and start Asimily wasn't impulsive. Somasundaram had previous entrepreneurial experience and understood the startup process. He waited for the right convergence of market need, personal readiness, and strategic opportunity. When corporate priorities shifted through acquisitions, the conditions aligned for his departure.Asimily's founding mission centered on bridging the gap between operational technology and information technology teams. The company wouldn't just build another security tool; it would create a translation layer enabling different organizational departments to collaborate effectively on risk reduction.This approach required understanding multiple stakeholder perspectives within client organizations. Sometimes the primary user would be a Chief Information Security Officer. Other times, it might be a manufacturing operations head managing production floors, or a clinical operations director in healthcare. The platform needed to serve all these perspectives while maintaining technical depth.Somasundaram's product engineering background informed this multi-stakeholder approach. His experience with complex system integration—from telecommunications infrastructure to machine learning algorithms—provided insight into how security platforms could integrate with existing IT infrastructure while addressing operational technology requirements.The vision extended beyond traditional vulnerability management to comprehensive risk analysis considering operational context, business impact, and regulatory requirements. Rather than treating all vulnerabilities equally, Asimily would analyze each device within its specific environment and use case, providing organizations with actionable intelligence for informed decision-making.Somasundaram's entrepreneurial journey illustrates how diverse technical experience, industry knowledge, and strategic timing converge to address complex market problems. His transition from corporate executive to startup founder demonstrates how deep industry exposure can reveal opportunities to solve problems that established players might overlook or underestimate.Today, as healthcare systems, manufacturing facilities, and critical infrastructure become increasingly connected, the vision Somasundaram brought to Asimily's founding has proven both timely and necessary. The company's development reflects not just market demand, but the value of approaching familiar problems from fresh perspectives informed by real operational experience.Learn more about Asimily: itspm.ag/asimily-104921Note: This story contains promotional content. Learn more.Guest: Shankar Somasundaram, CEO & Founder, Asimily  | On LinkedIn: https://www.linkedin.com/in/shankar-somasundaram-a7315b/Company Directory: https://www.itspmagazine.com/directory/asimilyResourcesLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Episode 1 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series

Called to Action is back with Liam Moroney of Storybook marketing to walk us through his journey as a marketer focused on brand and storytelling. He gives his history, philosophy, and advice on how to change your leadership's mindset. Liam draws from his extensive background in B2B marketing to share his experiences in navigating various industries, emphasizing the importance of moving from a 'growth at all costs' mindset to a more sustainable, brand-centric strategy. The conversation highlights key challenges faced by marketers in tech, especially in convincing stakeholders about the value of storytelling and brand awareness. Liam discusses how understanding the fundamentals of marketing and human behavior fosters better brand development and market reach. Stressing the significance of storytelling as a tool to improve brand recall and customer connection, Liam shares strategies for changing leadership mindsets resistant to traditional perceptions. This episode is rich with insights for marketers, challenging existing paradigms and encouraging more proactive approaches in achieving effective growth.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #measurement #metrics #sales #marketingalignment #storytelling #brandmarketing______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Liam MoroneyConnect with the hosts:Evan HughesSteph Crugnola

Andrew Jedlicka is the Founder of The Andrew Frank Group, LLC, in which he has been a booking agent and marketing business manager for celebrities and influencers since 2019. Before the Andrew Frank Group, Andrew worked on Wall Street in the financial services sector for companies like Citigroup. Andrew is on an advisory committee at Mercy University in New York City, and is an adjunct professor at New York University for graduate-level business courses. Andrew has an MBA in International Business and a BBA in Business Management from Hofstra University-Frank G. Zarb School of Business. James McCusker is an award-winning author from the Atlantic City area of New Jersey. His first book, Atlantic City Nights, an epic crime drama, was published in 2013 by Amazon's Kindle Direct Publishing. Since then, he has published 3 other novels (Left in the Sand, Black McCool and The Edge) in addition to 5 children's stories in a 10-year span. His latest work, The Edge, a mystery thriller, won the PenCraft Authors award in 2023 in the Fiction-Drama category. James is a 2009 graduate of Delaware Valley University. In addition to being a full-time writer, James is a top-performing and award-winning sales executive in the IT staffing industry, working with mid-market and enterprise-level companies in the Philadelphia and New York City metro areas.

In this episode, Kathryn mixes marketing magic with Jennifer Warren, VP of Global Brand Marketing and Creative at Indeed. They discuss the intersection of brand and performance marketing, the challenge of proving the value of brand efforts and Indeed's experiments with social listening. Guest Quote: “ One of the things that we have done to help build faith in things like media mix modeling is calibrate the model based on different information. So whether it's experiments, clean room experiments that we're doing or using last click data, we use that to look at what we're learning from our model, for example, and say, ‘okay, this is like out of line. So that means we should probe a little bit more on this channel and what the model is telling us'. Last click is a lot simpler to measure, so it's a lot easier to put your faith in that. When I think about performance marketing, that was for a long time the way everything was measured. But as the world has become more complicated,  I've had to really work hard at trying to demonstrate that brand and performance are things that work together.'Episode Breakdown: [03:02] Alchemy UnveiledAttribution and proving the value of brand: While last click may be easier to measure, it doesn't tell the full picture. There is huge value in brand initiatives, even if it is harder to calculate. [17:34] From Nuggets to Campaign GoldListen to the market: Indeed experimented with social listening tools that allowed them to better position and educate their customers, avoiding costly mistakes. [24:24] Gold Rush!Brandformance is the way to go: Brand versus performance is a false dichotomy. The two functions should be in lock-step with each other, driving impact together.  Links & Resources:Connect with Kathryn: https://www.linkedin.com/in/kathrynturnoff/Connect with Jennifer: https://www.linkedin.com/in/jenniferstilleywarren/Learn more about Deluxe: https://www.deluxe.com/Learn more about Indeed: https://www.linkedin.com/company/indeed-com/

The world of work is changing faster than ever, and AI is leading the charge. What does this mean for industries like SEO, marketing, and content? And more importantly, what does it mean for your career?In this episode of No Hacks, I'm joined by Olga Andrienko, a marketing leader who transitioned from VP of Brand Marketing into AI operations. Her journey is the perfect case study for how professionals can adapt when the ground shifts under their feet.We start with Olga's “lightning bolt moment” at an AI course that showed her the power of automation and AI agents. From there, we explore:The future of SEO and search: why Google's AI Overviews are disrupting traffic, how “search everywhere optimization” is replacing traditional SEO, and what it means for attribution.AI business models and big tech: the economic reality behind AI tools, the competition between Google and OpenAI, and why Olga switched from iPhone to Google Pixel for integrated AI features.Practical automation in marketing ops: real workflows Olga and her team automated, how to identify the right tasks to start with, and what role AI workflow architects play.The jobs of tomorrow: emerging roles like Heads of AI Ops and AI workflow specialists, why community and events still matter, and how to stand out in a flood of AI sameness.Human creativity in an AI-first world: why now is the easiest time to stand out online, and why clumsy, authentic writing can be a feature, not a bug.This conversation is not just about AI tools. It is about how work itself is being reshaped, what skills will still matter five or ten years from now, and how you can adapt your career for long-term success.

What if the secret to skyrocketing your business lies not just in sales, but in understanding your customers on a deeper level? In this episode of Curious Leadership, Dominic Monkhouse chats with James Peach, award winning speaker, investor and brand marketing expert whose portfolio includes roles at Innocent, Uber, and Vinted, about customer obsession, and how it shapes brand marketing strategies that resonate and influence buyer perceptions. James dives head first into the very essence of brand marketing, how it transcends mere promotion to become a powerful tool for problem-solving and emotional engagement. Hear how effective brand marketing can transform what customers think about a business, driving loyalty and growth, and how the greatest challenge impacting every business lies in measuring brand impact versus direct sales metrics. Discover the vital collaboration between both brand and growth teams and how clear purpose is essential for motivating employees to enhance organisational efficiency - a principle not just applicable to large corporations but impacts all businesses, regardless of size or industry. Reflecting on his scale-up experience, James shares how fast-paced decision making can dramatically influence brand perception and the importance of maintaining a customer obsession throughout the journey. James's story is not just confined to corporate boardrooms and beanbags; it crosses over into global adventures and personal growth by pushing himself to the max - 2 years of solo cycling across the world, mirroring his leadership philosophy - embrace discomfort for growth and leverage experience for success.Book recommendations:Good to Great - Jim CollinsRadical Candor - Kim ScottWhen the Dust Settles - Lucy EasthopeWhat Got You Here Won't Get You There - Marshall GoldsmithSign up to receive our weekly Curious Leadership newsletter: https://subscribe.monkhouseandcompany.comFollow us on LinkedIn: https://www.linkedin.com/company/monkhouse-and-companyhttps://www.linkedin.com/showcase/curiousleadershipSubscribe wherever you get your podcasts: https://link.cohostpodcasting.com/52495078-fc00-41b8-a42e-9371bb2fa3e0?d=sZwdKMGh4

In today's episode, I sit down with Victoria B. Lozano, Executive Vice President of Brand Marketing at Crayola, to talk about how creativity shapes our lives across generations. She shares how Crayola's mission has always gone beyond crayons, focusing on wellness, education, and inspiring simple creative moments every day. We explore how creativity improves problem solving, critical thinking, and emotional well-being—not just for children, but for adults seeking stress relief and joy. Victoria also discusses Crayola's Campaign for Creativity, the evolving role of digital tools, and how the brand continues to innovate while staying true to its purpose of making humans more human.

What happens when a cybersecurity incident requires legal precision, operational coordination, and business empathy—all at once? That's the core question addressed in this origin story with Bryan Marlatt, Chief Regional Officer for North America at CyXcel.Bryan brings over 30 years of experience in IT and cybersecurity, with a history as a CISO, consultant, and advisor. He now helps lead an organization that sits at the intersection of law, cyber, and geopolitics—an uncommon combination that reflects the complexity of modern risk. CyXcel was founded to address this reality head-on, integrating legal counsel, cybersecurity expertise, and operational insight into a single, business-first consulting model.Rather than treat cybersecurity as a checklist or a technical hurdle, Bryan frames it as a service that should start with the business itself: its goals, values, partnerships, and operating environment. That's why their engagements often begin with conversations with sales, finance, or operations—not just the CIO or CISO. It's about understanding what needs to be protected and why, before prescribing how.CyXcel supports clients before, during, and after incidents—ranging from tailored tabletop exercises to legal coordination during breach response and post-incident recovery planning. Their work spans critical sectors like healthcare, utilities, finance, manufacturing, and agriculture—where technology, law, and regulation often converge under pressure.Importantly, Bryan emphasizes the need for tailored guidance, not generic frameworks. He notes that many companies don't realize how incomplete their protections are until it's too late. In one example, he recounts a hospital system that chose to “pay the fine” rather than invest in cybersecurity—a decision that risks reputational and operational harm far beyond the regulatory penalty.From privacy laws and third-party contract reviews to incident forensics and geopolitical risk analysis, this episode reveals how cybersecurity consulting is evolving to meet a broader—and more human—set of business needs.Learn more about CyXcel: https://itspm.ag/cyxcel-922331Note: This story contains promotional content. Learn more.Guest: Bryan Marlatt, Chief Regional Officer (North America) at CyXcel | On LinkedIn: https://www.linkedin.com/in/marlattb/ResourcesLearn more and catch more stories from CyXcel: https://www.itspmagazine.com/directory/cyxcelLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

I suspect that people who are outraged 'haven't been' to a Cracker Barrel in years, says Co-Founding partner at Elasticity, Aaron Perlut to Megan Lynch. 'Humanizing a brand is becoming more important than ever,' says Perlut, about AI rebranding. He points out that the CEO of Cracker Barrel came from other restaurants that have rebranded, including Starbucks and Taco Bell. (Photo by Joe Raedle/Getty Images)

What do Michael Kors, Blue Nile, and Typeform have in common? More than you'd think. Daniel's OUT, Tamara's IN. She's joined by Kevin Branscum, a brand leader who's worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren't built on features or functions but on feelings, cultural awareness, and creativity. What can SaaS and B2B Marketers learn from fashion CMOs? Turns out, there's a similar connection between people and software beyond just its practical use. Research should go beyond product usage into the real lives of customers. And, Brand can (and should) be an “always on” refresh. They also dig into how to avoid the copycat trap of competitor marketing and why taste might just be the most important marketing skill in the AI era. If you're a marketer who wants to build a brand people actually connect with, this episode is for you. Follow Kevin: LinkedIn: https://www.linkedin.com/in/kevinbranscum/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In today's episode Aaron Dauphinee, from the Wise Marketer Group speaks with Lisa Copeland who is the VP of Loyalty and Customer Engagement for Amtrak. Amtrak is the national passenger railroad company for the United States with more than 32 million passengers stepping aboard Amtrak's trains in 2024 and the rail line also sees 87K rides on 300+ trains daily. Prior to Lisa's career she held a balance of Customer Engagement and Brand roles at powerhouse brands such as Lowe's, Hilton and Pandora. This has her bringing forward a set of changes at Amtrak that will properly see Brand Marketing and Customer Loyalty delivered in unison to provide their customers with experiences, benefits and rewards, and product innovation (i.e. new train design and features) to create a viable alternative to air and car travel. It's a conversation about delivering big "L" loyalty that you will not want to miss.Show Notes:1) Lisa Copeland2) Amtrak3) The Wise Marketer™4) Unreasonable Hospitality - AudioBook5) Unreasonable Hospitality - Book

In a world of constant disruption and global uncertainty, how can marketing leaders keep their teams focused, inspired, and moving forward? In this week's episode, recorded live at the Deloitte Digital Apartment during the Cannes Lions Festival of Creativity, Jim welcomes four senior marketing leaders who share how they lead with resilience, creativity, and conviction across industries and borders.Mélanie Brinbaum, Chief Marketing Officer of Nestlé Zone Europe // With a career spanning some of the world's most iconic consumer brands, Mélanie has led marketing at Nespresso and KitKat and held senior roles at Coty, Procter & Gamble, and L'Oréal. Today, she is steering Nestlé's European portfolio through a period of rapid consumer change—balancing tradition with innovation.Daniele Calderoni, Global Head of Brand Marketing at Zurich Insurance // At Zurich, Daniele is reshaping perceptions of what insurance means to customers, emphasizing trust, purpose, and relevance. Her decade at Mars equipped her with a deep understanding of how brands create enduring emotional connections—a skill she now brings to an industry not always known for its human touch.Scott Mager, U.S. Chief Marketing Officer of Deloitte // As the U.S. marketing leader for one of the world's largest professional services firms, Scott is infusing humanity into a 180-year-old brand. His approach emphasizes empathy, storytelling, and connection—demonstrating how even legacy institutions can stay fresh and relatable in a crowded marketplace.Joy Allen-Altimare, Global Chief Marketing Officer of Saucony // Joy is driving Saucony into the future, connecting the beloved running brand with a new generation of athletes and lifestyle consumers. With past leadership roles in luxury, tech, and media, she brings a cross-industry perspective on building relevance and community in rapidly evolving markets.This episode is a masterclass in leadership during times of uncertainty—showcasing how bold brand leaders navigate complexity, inspire their people, and turn challenges into opportunities.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

✨ Sydney Blake Thomas, Director of Brand Marketing @ BÉIS☁️ How Sydney turned a gender studies degree into a brand marketing career☁️ How taking a title demotion led to 3 promotions in 3 years☁️ Career advice on building relationships and betting on yourself☁️ What brand marketing actually looks like behind the scenes☁️ How to grow your personal brand and mentor others in your industryJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

The often-overlooked truth in cybersecurity: Seeing the Unseen in Vulnerability ManagementIn this episode, Sean Martin speaks with HD Moore, Founder and CEO of RunZero, about the often-overlooked truth in cybersecurity: the greatest risks are usually the things you don't know exist in your environment.Moore's career has spanned decades of penetration testing, tool creation, and product development, including leading the creation of Metasploit. That background shapes his approach at RunZero—applying attacker-grade discovery techniques to uncover devices, networks, and vulnerabilities that traditional tools miss. Why Discovery Matters MostThrough repeated penetration tests for high-security organizations, Moore observed a consistent pattern: breaches rarely occurred because defenders ignored known issues, but rather because attackers exploited unknown assets. These unknowns often bypassed mitigation strategies simply because they weren't on the organization's radar. Beyond CVEsMoore emphasizes that an overreliance on CVE lists leaves organizations blind to real-world risks. Many breaches stem from misconfigurations, weak credentials, or overlooked systems—problems that can be exploited within days of a vulnerability being announced. The answer, he says, is to focus on exposure and attack paths in real time, not just lists of patchable flaws. Revealing the GapsRunZero's approach often doubles the asset count organizations believe they have, uncovering systems outside existing scanning or endpoint management coverage. By leveraging unauthenticated discovery techniques, they detect exploitable conditions from an attacker's perspective—identifying forgotten hardware, outdated firmware, and network segmentation issues that open dangerous pathways. Changing the GameThis depth of discovery enables security teams to prioritize the small subset of issues that pose the highest business risk, rather than drowning in thousands of low-impact findings. It also helps organizations rebuild their security programs from the ground up—ensuring that every device is accounted for, properly segmented, and monitored. Collaboration and CommunityMoore also shares his ongoing contributions to open source through Project Discovery, integrating and enhancing tools like the nuclei scanner to accelerate vulnerability detection for everyone—not just paying customers. The message is clear: if you want to close the gaps, you first need to know exactly where they are—and that requires a new level of visibility most teams have never had.Learn more about runZero: https://itspm.ag/runzero-5733Note: This story contains promotional content. Learn more.Guest: HD Moore, Founder and CEO of RunZero | On Linkedin: https://www.linkedin.com/in/hdmoore/ResourcesLearn more and catch more stories from runZero: https://www.itspmagazine.com/directory/runzeroAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

This week on the pod, Kevin and Laura talk with Bree Flemings, CEO and co-founder of Jem Social, about building a tech platform at the intersection of influencer marketing, data privacy, and the ever-shifting world of digital media.Bree shares how DJing in college led her to the world of content creation, and what ultimately drove her to start Jem Social, a platform designed to help brands connect with the right influencers at scale. We talk about the evolution of marketing, the role of AI, and the balance between automation and authenticity. Bree also gets into how Jem is adapting to changing ad trends, why community-based marketing is on the rise, and how she's thinking about data privacy, moderation, and the future of trust in the creator economy. She also shares about the challenges of user acquisition, retention, and what's next for Jem Social. Bree Flemings is the CEO and co-founder of Jem Social, a SaaS platform that helps consumer brands easily find and partner with influencers who match their target audience, location, and budget. Jem is backed by Nexcubed, Bank of America, and NC Invest.She is a results-driven Founder, Product marketing Manager and Project Manager with a proven track record in delivering complex projects on time and within budget. She is customer obsessed. Highly skilled in leading cross-functional teams, managing project scope, and ensuring customer satisfaction. Her experience spans everything from launching market-ready products to managing stakeholder relationships and driving agile development. Simply put: she knows how to take an idea and make it real.

At Black Hat USA 2025, Rupesh Chokshi, Senior Vice President and General Manager at Akamai Technologies, connected with ITSPmagazine's Sean Martin to discuss the dual realities shaping enterprise AI adoption—tremendous opportunity and significant risk.AI is driving a seismic transformation in business operations, with executive teams rapidly deploying proof-of-concept projects to capture competitive advantage. Yet, as Chokshi notes, many of these initiatives race ahead without fully integrating security teams into the process. While budgets for AI are expanding, funding for AI-specific security measures often lags behind, leaving organizations exposed.One of the most pressing concerns is the rise of AI bots—Akamai observes 150 billion such bots traversing networks daily. These bots scrape valuable digital content, train models on it, and, in some cases, replace direct customer interactions with summarized answers. The result? Lost marketing leads, disrupted sales funnels, and even manipulated product recommendations—all without traditional “breach” indicators.This is not just a security problem; it's a business continuity challenge. Organizations must develop strategies to block or manage scraping, including commercial agreements for content usage. Beyond this, the proliferation of conversational AI agents—whether for booking tickets, providing mortgage information, or recommending products—introduces new attack surfaces. Threat actors exploit prompt injections, jailbreaks, and code execution vulnerabilities to compromise these interfaces, risking both customer trust and brand reputation.Akamai's response includes capabilities such as Firewall for AI, providing in-line visibility and control over AI-driven sessions, and bot mitigation technologies that protect high-value content. By offering real-time threat intelligence tailored to customer environments, Akamai helps enterprises maintain agility without sacrificing protection.Chokshi's call to action is clear: every company is now an AI company, and security must be embedded from the outset. Boards should view security not as a budget line item, but as the foundation for innovation velocity, brand integrity, and long-term competitiveness.Learn more about Akamai: https://itspm.ag/akamailbwcNote: This story contains promotional content. Learn more.Guests:Rupesh Chokshi, SVP & General Manager, Application Security, Akamai | https://www.linkedin.com/in/rupeshchokshi/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com______________________ResourcesLearn more and catch more stories from Akamai: https://www.itspmagazine.com/directory/akamaiLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

In today's connected world, corporate executives and board members live in a digital space that extends far beyond their company's networks. Chris Pierson, CEO and Founder of BlackCloak, explains how protecting leaders requires more than traditional enterprise security—it calls for securing their personal digital lives.The threat landscape for high-profile individuals includes everything from compromised personal email accounts and hacked home networks to deepfake attacks and targeted identity theft. These risks not only threaten the individual but can cause significant financial and reputational damage to the companies they represent.BlackCloak addresses this by providing digital executive protection—securing executives, their families, and their homes with a blend of technology, privacy measures, and concierge-level service. This includes monitoring and removing data from brokers, detecting threats in the dark web, safeguarding home IoT devices, and even protecting yachts, jets, and vacation properties. The company also acts as an on-call cybersecurity and privacy advisor 24/7/365.A key component is the BlackCloak app, which serves as a security dashboard and communication hub. Through it, clients can see privacy risks being addressed in real time, receive alerts, and contact their dedicated concierge team. Behind the scenes, deception networks and active monitoring provide an extra layer of defense.Pierson highlights the growing convergence of cyber and physical threats. High-profile attacks and incidents in recent years underscore the importance of integrating cybersecurity with physical security, particularly for executives who are constantly in the public eye. With AI accelerating both the speed and sophistication of attacks, organizations need to consider a holistic approach—protecting not only networks and devices but the digital personas of their people.Ultimately, Pierson sees this as part of a broader shift toward making security a lifestyle component for executives, much like comprehensive healthcare benefits. It's about creating an always-on layer of protection that travels with them—whether they're in the office, at home, or halfway around the world.Learn more about BlackCloak: https://itspm.ag/itspbcwebNote: This story contains promotional content.Learn more.Guest:Chris Pierson, Founder & CEO, BlackCloak | https://www.linkedin.com/in/drchristopherpierson/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com______________________ResourcesLearn more and catch more stories from BlackCloak: https://www.itspmagazine.com/directory/blackcloakLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-storyKeywords: Black Hat 2025, zero trust security, cybersecurity conference, ThreatLocker, default deny strategy, endpoint protection, application control, threat detection, enterprise security, network security, cybersecurity solutions, security automation, malware prevention, cyber threats, information security, security platform, Black Hat USA, cybersecurity innovation, managed detection response, security operations

At Black Hat USA 2025, Danny Jenkins, CEO of ThreatLocker, shares how his team is proving that effective cybersecurity doesn't have to be overly complex. The conversation centers on a straightforward yet powerful principle: security should be simple enough to implement quickly and consistently, while still addressing the evolving needs of diverse organizations.Jenkins emphasizes that the industry has moved beyond selling “magic” solutions that promise to find every threat. Instead, customers are demanding tangible results—tools that block threats by default, simplify approvals, and make exceptions easy to manage. ThreatLocker's platform is built on this premise, enabling over 54,000 organizations worldwide to maintain a secure environment without slowing business operations.A highlight from the event is ThreatLocker's Defense Against Configurations (DAC) module. This feature performs 170 daily checks on every endpoint, aligning them with compliance frameworks like NIST and FedRAMP. It not only detects misconfigurations but also explains why they matter and how to fix them. Jenkins admits the tool even revealed gaps in ThreatLocker's own environment—issues that were resolved in minutes—proving its practical value.The discussion also touches on the company's recent FedRAMP authorization process, a rigorous journey that validates both the product's and the company's security maturity. For federal agencies and contractors, this means faster compliance with CMMC and NIST requirements. For commercial clients, it's an assurance that they're working with a partner whose internal security practices meet some of the highest standards in the industry.As ThreatLocker expands its integrations and modules, Jenkins stresses that simplicity remains the guiding principle. This is achieved through constant engagement with customers—at trade shows, in the field, and within the company's own managed services operations. By actively using their own products at scale, the team identifies friction points and smooths them out before customers encounter them.In short, the message from the booth at Black Hat is clear: effective security comes from strong fundamentals, simplified management, and a relentless focus on the user experience.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974Note: This story contains promotional content. Learn more.Guest: Danny Jenkins, CEO of ThreatLocker | On LinkedIn | https://www.linkedin.com/in/dannyjenkinscyber/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerLearn more and catch more stories from our Black Hat USA 2025 coverage: https://www.itspmagazine.com/bhusa25Learn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

From humble beginnings to becoming one of Texas's top 50 agents, Yitzchak Pearson reveals how he built a powerful personal brand that consistently attracts clients in today's competitive real estate market. This episode dives deep into his Hub & Spoke digital marketing model, his StoryBrand framework, and the practical steps any agent can take to dominate online.

We're creating more content than ever—but at what cost to meaning and connection?In this episode, Kelly Phillips—VP of Brand Marketing at Faire, and former brand leader at Airbnb, YouTube, and Google—shares what it really takes to build a brand that people trust and feel connected to.We talk about what makes brand matter in the age of AI, how to build trust on both sides of a marketplace, and what it looks like when your brand actually helps people succeed—not just sells to them.We also discuss:Why Faire wants to be a partner, not just a platform, for small retailersThe “Fair Forecast” and the power of data-driven, non-boring trend reportsWhy early brand investment is no longer optional for AI-first companies

Governance, risk, and compliance (GRC) has long been burdened by heavy manual processes, slow assessments, and limited visibility. In this Brand Story episode, Sean Martin and Marco Ciappelli are joined by Anders Søborg, Co-Founder of Eve, and Mark Humphrey, who brings two decades of fraud and cybersecurity experience to the team. Together, they unpack how Eve is challenging traditional GRC tools by offering something entirely different: automation with evidence-based intelligence at its core.Anders shares how his experience as Chief Risk Officer and partner at major firms like Ernst & Young and PwC shaped Eve's mission. He describes a world where compliance doesn't have to mean complexity. Eve's AI engine evaluates more than a thousand controls in under 15 minutes—surpassing manual reviews that could take weeks—and goes a step further by offering recommendations, not just red flags.This isn't about replacing people. It's about helping overwhelmed compliance, risk, and audit teams regain control. Mark emphasizes how Eve operates like a true partner, delivering support with no ego and full transparency. Their approach combines deep regulatory knowledge, contextual AI agents trained on real-world frameworks, and a clear respect for data sovereignty and privacy—an essential requirement for global pharma, financial, and consulting clients already relying on the platform.More than a dashboard, Eve acts as an intelligent engine embedded into existing workflows via API, making it a natural complement—not a competitor—to existing GRC platforms. The platform is customizable, evidence-driven, and built with firsthand knowledge of what compliance professionals actually need: clear guidance, real-time answers, and fewer repetitive tasks.The episode leaves listeners with a compelling question: what if your compliance program could coach your team, reduce audit costs, and provide instant visibility—without sacrificing accuracy or control?Learn more about E-V-E GRC: https://itspm.ag/eve-grc-99Note: This story contains promotional content. Learn more.Guests:Anders Søborg, Co-founder, Director at E-V-E GRC | On LinkedIn: https://www.linkedin.com/in/anders-s%C3%B8borg-3826702/Mark Humphrey, Senior Sales and Channel Director EMEA at E-V-E GRC | On LinkedIn: https://www.linkedin.com/in/m-humphrey-mba-0020192b1/ResourcesRedefine Compliance. Unleash Your Potential with E-V-E GRC. Command Compliance: https://itspm.ag/e-v-e-i1mlLearn more and catch more stories from E-V-E GRC: https://www.itspmagazine.com/directory/evegrcLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the second part of the second event, digging into four different common arguments that CFOs make against brand, including: timing, budget, outdated beliefs about buyers, and misguided thoughts on company scope.  Check out our⁠ events page⁠ to register for the third event, happening live on August 21. Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing ______Subscribe to Stacking Growth on ⁠Spotify⁠ and ⁠YouTube⁠⁠Learn More About Refine Labs⁠⁠Sign Up For Our Newsletter⁠Connect with the hosts:⁠Matt Sciannella⁠⁠Dale Harrison

Digital risk is no longer confined to the enterprise perimeter. Executives and board members—along with their families—are increasingly targeted outside of work, in personal settings, and online. Dr. Chris Pierson, Founder and CEO of BlackCloak, joins Sean Martin and Marco Ciappelli to discuss the current state of digital executive protection and why a piecemeal approach is insufficient.Chris outlines how threats to privacy, cybersecurity, and physical safety intersect across personal and professional domains. A breached home network, a deepfake circulating online, or a targeted social engineering campaign could all become entry points back into a company's infrastructure—or lead to reputational or financial fallout. That's why BlackCloak takes a holistic view, combining identity protection, device hardening, social listening, concierge response, and physical risk monitoring into a single service.One of the key resources discussed is the vendor-agnostic Digital Executive Protection Framework. Free to download and use, it offers CISOs and CSOs a 14-point checklist covering areas like financial data protection, social media monitoring, physical threats, and personal cyber hygiene. According to Chris, it's designed to be practical, actionable, and easy to integrate into quarterly reviews and budget planning cycles.While many security vendors promise protection through tools alone, BlackCloak emphasizes relationships—human connection is built into the service. The platform includes real-time threat response and one-on-one interaction, going far beyond 1-800 numbers or chatbots.Whether you're managing executive risk for a Fortune 500 company or navigating new board-level cyber obligations, this conversation outlines the real gaps in current corporate protections—and a solution that meets executives where they are.Learn more about BlackCloak: https://itspm.ag/itspbcwebNote: This story contains promotional content.Learn more.Guest:Chris Pierson, Founder & CEO, BlackCloak | https://www.linkedin.com/in/drchristopherpierson/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com______________________ResourcesLearn more and catch more stories from BlackCloak: https://www.itspmagazine.com/directory/blackcloakLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-storyKeywords: Black Hat 2025, zero trust security, cybersecurity conference, ThreatLocker, default deny strategy, endpoint protection, application control, threat detection, enterprise security, network security, cybersecurity solutions, security automation, malware prevention, cyber threats, information security, security platform, Black Hat USA, cybersecurity innovation, managed detection response, security operations

If your brand doesn't spark a feeling, it's already forgettable. In a world where every product looks the same, the only thing that truly sells is vibe.B2B marketing is broken. Everyone's selling the same tools with the same bland copy—and in the AI era, product parity is only getting worse. So how do you stand out when sameness is the default? You build a brand people actually feel something about. In this episode, Kevin Branscum, VP of Brand Marketing at Typeform, breaks down how to inject personality, culture, and staying power into your B2B brand.We also discuss:Why most B2B brands sound like AI wrote them—and how to sound human againHow to borrow from the playbooks of fashion and luxury to build worlds, not just marketing campaignsHow to think beyond spreadsheets and bring real people—your customers and their customers—into the heart of your marketing

In this episode of The Big Impression, we're joined by James Rothwell, managing director of brand marketing at Kinective Media. Rothwell walks us through what's changed since launch — from major brand partnerships and custom content integrations to a headline-making alliance with JetBlue. With over 110 million traveler profiles and 63 million MileagePlus members, Kinective is fast becoming one of the most compelling new players in commerce media. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're checking back in on one of the boldest moves in airline media, connected media by United Airlines as they've redefined what's possible in the world of Traveler Media Networks.Damian Fowler (00:22):Our guest is James Rothwell, managing director of brand marketing at Connective Media. James and his team are helping United leverage the power of 110 million traveler profiles, create new opportunities for brands across the entire customer journey.Ilyse Liffreing (00:38):We actually spoke with Connective on this podcast just last year and just a week after they launched. A lot has happened since then from major brand partnerships to rapid innovation in tech content and measurement, and today we're catching up on what's new. So let's get into it.Damian Fowler (00:57):So James, this time last year, United had just launched Connective Media. It was June, 2024 at CAN, and it was the first airline media network. Could you walk us through what's happened since then? How has the network grown? How has it attracted brand campaigns and how is it working?James Rothwell (01:20):Yeah, absolutely. And thank you Damian, for having me on. This is great to be here. We just celebrated our first birthday, which is a wonderful thing. We're engaging with so many different types of brands who are interested in reaching a premium traveler audience. We've seen some success in most of the key verticals that you would imagine, and then some surprising ones too. And obviously it's a slam dunk for a travel brand or a destination brand, but those non-endemic brands, the non-endemic advertisers who are trying to reach travelers, no matter where they are in their journey or even in between journeys, we're finding really interesting use cases, really interesting targeting options and ways for them to be able to reach them across all of our screens. And on,Damian Fowler (02:08):Let's get into it a little further. Can you give us some examples? And you mentioned non endemics as well, but maybe we could start with the endemics and then move on to the non endemics.James Rothwell (02:17):No, absolutely. I think travel as a category is a growth sector right now. I think ever since the pandemic, people have been looking to explore the world and get out of the, I mean, they were cooped up for quite a while there, and so travel's never been more popular. Like any industry, you've got to break through the noise and the options that you have out there. Right? World's a big place.(02:43):Luckily we fly to a lot of different places. We have over 330 different destinations. One really interesting case study that we've just completed was with the Cayman Islands tourist board, and they were looking to drive passengers travelers to the Cayman Islands, and they worked with us across all of our media, and we were able to do closed loop attribution based on the bookings that were then made to those destinations. So for us, measurement and measurability is incredibly strong in the travel sector and the travel space. We were able to see basically with Cayman Islands, that 9,000 bookings came from exposure to the ads that ran across email, across our club lounges and in our entertainment seat back screens on the planes. So we were able to drive awareness, intent, and then conversion, and we were able to track that and they saw a 13 times return on an ad spend against that campaign. We were incredibly happy with that. They were incredibly happy with that. We obviously made some travelers very happy to go enjoy the wonderful blues ocean around the Cayman Islands.Damian Fowler (03:58):Yeah, there's something nice when you see that on screen. You'reJames Rothwell (04:01):Like that, I'm going to go there. Yeah, that looks nice. That one sells itself. ItIlyse Liffreing (04:05):Does. So you mentioned non-endemic brands too. That's really interesting.James Rothwell (04:09):Yeah, I mean, we're all travelers, right? We all got on a plane to be here in Cannes. It doesn't define us, but certainly it helps to give context and potentially insights around who we are as individuals and what we like to spend our money on where we like to spend our time. And so that translates into a really interesting audience segment for different brands. So we've had a lot of luck and a lot of success with luxury brands who want to reach, especially front of plane individuals. B2B brands has been a real boon for us as well. Business decision makers, they're looking to find those individuals and we can find 'em on the planes in the clubs and through different digital channels as well. And so that's been a really interesting sector that we've been able to really capitalize on, and I think they've been able to see some significant growth on that. And we work with, for example, JIRA, which is an Atlassian product, and they did a full omnichannel activation with us and they saw some fantastic results there.Ilyse Liffreing (05:16):Very cool. Could you describe that a little bit more, how, I guess you worked almost in a custom way, it sounds like With JiraJames Rothwell (05:26):For that one was very custom. In fact, they had their own branding moment and wanted to use some of that branding and creativity and plug it into the inflight entertainment screen. So we created a custom channel for them with curated content behind it, which then obviously gave them a branding moment and an opportunity to drive their messaging with more engagement. So that was a very custom moment, but also an opportunity for us to do very targeted work to find the right audience members throughout the journey.Ilyse Liffreing (05:56):We spoke with Mike Petre on this podcast just about a year ago, A week after you guysJames Rothwell (06:02):Launched. That's right.Ilyse Liffreing (06:03):It seems that you're moving fast and obviously moving on to things like custom solutions and everything like that. What else is new in the past 12 monthsJames Rothwell (06:12):Where to start? We've been bringing on a significant amount of partners, not only on the technical side, but also on the content side. So most recently we did a deal with Spotify. We're very excited about that partnership. Again, from a content perspective and an engagement perspective, that gives us a whole new set of ways and deeper engagement from people while they're on the planes. It's also an opportunity for a loyalty aspect of that as well. And we'll talk a little bit about how Mileage Plus comes into our overall offering, but if you sign up for Spotify Premium, there's a Mileage Plus component to that. We are the first airline to offer audio books and video podcasts within our planes. There's a lot going on in the loyalty space. We are working with many partners to be effectively integrated into our loyalty program with that will also be a media component as well. So this marriage of loyalty and media together is been a real, it's been very successful in terms of not only helping to drive awareness of those campaigns and those opportunities for Mileage plus members to convert, but also to drive media value for those individual brands. So Vivid Seats is another recent partner of ours where we are able to give mileage plus members the opportunity to earn miles as they buy tickets to entertainment. But you can imagine a world where for those types of companies, we know where those individuals are going to(07:41):At those destinations. Those companies know how many seats are available at a particular location. Can we match that data and make really customized targeted advertising campaigns to say, okay, we see you're going to Vegas, here are some seats available when you get there. So that opportunity of matching data with our partners from a targeted perspective and then a loyalty perspective is really limitless in terms of what the opportunity is there.Damian Fowler (08:08):Let me just ask you, partnerships like this seem hugely valuable in this space. What else are you seeing?James Rothwell (08:15):One of the partnerships that we're super excited about is a very recent announcement with JetBlue. We will be working with JetBlue in a number of different ways. Again, loyalty will be a component of that where we are able to, a JetBlue customer can use United Miles to fly on JetBlue and vice versa. There will be a component that will extend to airport and gate availability down the road. There's a commerce play part as part of that where JetBlue will be powering commerce for us for ancillary products like hotels, cruises, cars, et cetera. And then where it's very exciting for the Connected Media group is that we will be effectively selling JetBlue audiences under the connected media roof that will sit alongside our United Media and United audiences. So the combination of that obviously is a scaled audience across different geographies where JetBlue is stronger in the northeast where we are not as strong. So very kind of complimentary in terms of the audience. And that obviously from an advertiser perspective is great because that's more scale. It's one less phone call to make in a world where there's 280 different media networks that kind of consolidation or rather that opportunity to create an airline audience at scale. We think there's massive opportunity there, and we're talking to a number of other airlines about that opportunity.Damian Fowler (09:36):And when you talk about at scale, you've got 63 million mileage plus members, so that's aJames Rothwell (09:42):Serious, yeah. And 174 passengers over the year. I think JetBlue is around 40, soDamian Fowler (09:49):74 million. Yeah.James Rothwell (09:50):Yeah, 174 million. And then you add 40 million of JetBlue you're getting up there in terms of hundreds of millions of audience members that we can now get in front of. That's a serious proposition.Ilyse Liffreing (10:00):Yeah, it's a great partnership really in a lot of ways. Almost a surprising one too, because you guys are competitors but are also helping each other out in ways. AndJames Rothwell (10:13):Again, it's a very complimentary partnership. I think they're strong in places where we don't have the same coverage. And so it works from that perspective. At the airline level, I think what's most interesting for me is we think we might be the first commerce media player to bring a, I wouldn't even call 'em competitor. I would call 'em a pier,(10:35):A pier into the garden. And this is not a walled garden. This is an anti-Wall garden straight. We've built this technology stack purpose built for the airline. We've built it so others don't have to. And we think by bringing more individuals and more airlines into this world, and it could extend to travel partners more broadly than just airlines, we think all boats will rise. I should probably say planes will fly, but we think there's value in, again, creating scale, creating efficiency for buyers, and ultimately sort of making the whole thing a little bit more streamlined.Damian Fowler (11:14):Yeah, yeah. We like that idea that especially when we look at advertisers and media buyers, the idea that everyone benefits from partnerships like this, so it's not like we're it locking you out. That idea of opening up, it's the value prop for media buys is huge.James Rothwell (11:35):Yeah, it's very new. So we're still figuring out all of the logistics. It'll start on the back seat screens and offsite, how we merge those and deduplicate those audiences through technology partners like LiveRamp is still being figured out, but we're very excited about the proposition and we'll start selling offsite later in the year. And then moving on to Seatback screens in 2026.Damian Fowler (12:01):Now, you did mention some metrics here, but we're just going to press you a little further on that. One of the virtues of Connected Media networks is that ability to tie back purchases to customers and some of the campaigns or partnerships you've mentioned. How is that working? What kind of visibility do you have?James Rothwell (12:20):So we work with a number of different measurement partners, Kantar di nata. We've just started working with Adelaide, which is an attention based measuring partner. And recent tests on that is looking pretty good. You can imagine we do have people literally strapped in by their seat belts and the screen is right in front of them. So the viewability is pretty strong, the attention is very strong too. So we're able to prove, obviously, that as an extension of television, whether you call that a CTV or digital out-of-home screen, it's a very compelling proposition for a brand, and it's an opportunity for them to tell stories on a pretty dynamic canvas. But yeah, we work with a number of different measurement partners. We continue to expand those partners because we believe that while we can choose ones that we think are good, that's not always going to be everyone's first choice. And so we want to be able to create flexibility and brands and agencies to bring their own partners to the table. And so over time, we'll integrate more and more of those partners so that again, measurability and measurement is enabled for all in the ways that they want.Ilyse Liffreing (13:29):Very cool. You were talking about how connective is offering omnichannel measurement. Are there any surprises that came out of that analysis so far?James Rothwell (13:41):Yeah, I think some of the insights that I've been most intrigued by have been around what I call the traveler mindset, this idea that individuals may act a little differently when they're in the middle of their journey. And a couple of reasons for that hypothesis. I think if you think about maybe you are a business traveler, your company's paying for your flight, your hotel, probably a little bit of your food if not all, while you're gone. I think people think they've got a little extra change in their pocket. Maybe they'll feel a little bit more open to advertising, open to brands being part of that journey and maybe even convinced that they should go out and actually spend some money on that brand. Obviously there's always the opportunity for those people who've got their sunglasses and making that a purchase in the airport, but I think it goes beyond that. What was really intriguing though for me was we did some analysis around business travelers and noticed that business travelers are actually more likely to respond to advertising than leisure travelers, which for me was a little counterintuitive because I thought business travelers might tune that out given how frequent they are. They're more likely to be frequent flyers, right?(14:54):But I think they may be a little bit more attuned to the environment they're in as opposed to maybe a leisure traveler or AER traveler who's going with their family and they're having to look after the kids. They're a little distracted, or maybe they're zoning out because they can't wait to get to the beach or back home, but the business traveler is a little bit more tuned in. And so I think that's why we've seen so much success with B2B brands because of that insight and that response.Ilyse Liffreing (15:24):And to me, it does sound like there's B2B brands are having kind of a moments, and I think this is across all categories, but it sounds like you're seeing that too, that B2B brands are even driven to the plane beer.James Rothwell (15:40):Yeah, I think in general, B2B marketing as digital has matured, B2B marketing looks a lot like B2C marketing. There's not a huge amount of difference. And brands, there are business brands that really invest a significant amount of money in that brand. And you don't have to look too far from across the sports world to see how many brands are investing in high profile sporting events and wanting to reach influencers and business decision makers. I think we have a great audience for that. So I think we are another choice for brands to be able to engage with them.Damian Fowler (16:14):Quick question here. On that note, do you have any brand partnerships with sports teamsJames Rothwell (16:18):At the United level? We do. We work with a number of different teams across the nation, obviously usually associated a lot more aligned with our hubs where we have a lot more exposure. And so yeah, lots of different professional sports teams. And then obviously when it comes to things like NCAA tournaments, we do a lot of fun marketing around that. If your team unexpectedly goes all the way, you're going to have to hop on a plane, well, we can figure we help you out with that, or you can cancel your flight and don't worry about it. We will take care of you if your team crashes out.Damian Fowler (16:55):Moving on here, to zoom out a little bit and look at the landscape, the big picture, as it were from, should we say 30,000 feet? Let's do it. Terrible. I love it. You wouldn't believe how many plane analogy Canal. Get the pun every, I'm sure you can every day. Lemme ask you for your favorite plane analogy at the end ofJames Rothwell (17:10):Something,Damian Fowler (17:11):But you've likened connectives personalization to Netflix's style recommendation engine, but with rich signals as more brands enter the traveler media space, and we don't necessarily have to name them, what do you see as United's distinct advantage?James Rothwell (17:28):I'm going to highlight another partnership here because I think it will illuminate the audience on where this is going. So we announced our partnership with starlink recently, and we are scaling starlink out across the fleet. That will take some time because we have to take those planes out of rotation, install the hardware, but we did a recent test and got hardcore gamers and hardcore streamers, and we were doing shopping and testing it, and they were literally trying to break it and they couldn't break it. And it was absolutely flawless super fast. That is a game changer because now you can do everything on the ground at 30,000 feet. And there's been a lot of questions about, does that mean we're going to have to take Zoom calls on the planes? And the good news is no, I think you can listen, but I don't think you can talk. So that's kind of the rule there. But yeah, we had people FaceTiming with their moms on that flight, but the reason I bring that up is because that is going to effectively create a whole world of hyper-personalization that just wasn't possible before. The technology that again exists at zero feet will be at 30,000 feet. And so you think about what that means from an advertising perspective, every screen becomes addressable. We can do programmatic delivery against thoseSpeaker 4 (18:53):ScreensJames Rothwell (18:54):And we can create shoppable moments, brand integrations. It unlocks a huge amount of content opportunities as well. Now you can stream live sports, you can stream anything you want on the ground in the air. So that's where I think we already have an advantage in that we have an amazing audience, an omnichannel offering and hours of attention. We're going to supercharge that attention with incredible content and amazing brand integration opportunities and advertising opportunities.Damian Fowler (19:25):We have these rapid fire hot seat questions. You're not strapped in or anything, sorry. Terrible. Another airline analogy. This is one we like to ask. What is it that you are obsessed with figuring out right now about the marketplace you're in?James Rothwell (19:40):I'm obsessed with, I think just continuing to find out more about the audience that we get to engage with every day. I have the pleasure of not only being head of marketing for Connected Media, but I also mileage Plus. And so I'm curious every day about how I can understand more about our loyal customers, how we can enrich their experiences with us and enrich their lives more broadly. Because again, it doesn't stop with the journey from others. How do we engage with them in authentic and compelling ways in a very noisy media marketplace, but also try and get them to continue to think about Mileage Plus and the airline on a more regular basis, not just when they have to travel.Ilyse Liffreing (20:29):Yeah. What would you say is missing from the market and needs to be solved?James Rothwell (20:37):What's missing from the market? I don't think it's missing. It just needs to continue to evolve, and that's measurement. I think no one's cracked the code. It feels like every time we get close, the move a little bit, and as more and more first party data driven networks crop up, it becomes more and more relevant for us to solve the attribution game. And I think even when I understood retail media networks to be the answer to all of that because of closed loop attribution, my understanding is that is still not figured out. That's not still solved. And if retailers who operate at that lower end of the funnel and point of sale haven't figured it out, then that's challenging for the industry because we've got a long way to go still.Damian Fowler (21:21):You mentioned you had a favorite. Do you have any favorite airline? Do you have any favorite airline analogies or even jokes?James Rothwell (21:29):I try to avoid the jokes because that's a tricky one. No, I think a lot of what I talked about today, we were excited to announce it. We're still building, so I would say we're still building the plane while we're flying it.Damian Fowler (21:42):That's a good one. Yeah.Ilyse Liffreing (21:42):Yeah, we use that one all the time.Damian Fowler (21:46):In the business, it works very well.Ilyse Liffreing (21:48):Bad worlds, I would say.Damian Fowler (21:54):And that's it for this edition of The Big Impression.Ilyse Liffreing (21:56):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.James Rothwell (22:03):And remember, we did some analysis around business travelers and noticed that business travelers are actually more likely to respond to advertising than leisure travelers.Damian Fowler (22:15):I'm Damian. And I'm Ilyse. And we'll see you next time.

ThreatLocker to Unveil Game-Changing Zero Trust Innovations at Black Hat 2025 | Visit Them at Booth #1933 | A ThreatLocker Pre-Event Coverage of Black Hat USA 2025 Las Vegas | Brand Story with John LillistonJoin ITSP Magazine's Marco Ciappelli and Sean Martin as they preview ThreatLocker's exciting Black Hat 2025 presence with Detect Product Director John Lilliston. Discover upcoming major announcements, hands-on hacking demos, and how ThreatLocker's default deny approach is revolutionizing enterprise cybersecurity through comprehensive zero trust implementation.As Black Hat USA 2025 approaches, cybersecurity professionals are gearing up for one of the industry's most anticipated events. ITSP Magazine's Marco Ciappelli and Sean Martin recently sat down with John Lilliston, ThreatLocker's Detect Product Director, to preview what promises to be an exciting showcase of zero trust innovation at booth 1933.ThreatLocker has become synonymous with the "default deny" security approach, a philosophy that fundamentally changes how organizations protect their digital assets. Unlike traditional security models that allow by default and block known threats, ThreatLocker's approach denies everything by default and allows only approved applications, network communications, and storage operations. This comprehensive strategy operates across application, network, and storage levels, creating what Lilliston describes as a "hardened system that stops adversaries in their tracks."The company's rapid growth reflects the industry's embrace of zero trust principles, moving beyond buzzword status to practical, enterprise-ready solutions. Lilliston, who joined ThreatLocker in February after evaluating their products from the enterprise side, emphasizes how the platform's learning mode and ring fencing capabilities set it apart from competitors in the application control space.At Black Hat 2025, ThreatLocker will demonstrate their defense-in-depth strategy through their Detect product line. While their primary zero trust controls rarely fail, Detect provides crucial monitoring for applications that must run in enterprise environments but may have elevated risk profiles. The system can automatically orchestrate responses to threats, such as locking down browsers exhibiting irregular behavior that might indicate data exfiltration attempts.Visitors to booth 1933 can expect hands-on demonstrations and on-demand hacking scenarios that showcase real-world applications of ThreatLocker's technology. The company is preparing major announcements that CEO Danny Houlihan will reveal during the event, promising game-changing developments for both the organization and its client base.ThreatLocker's Black Hat agenda includes a welcome reception on Tuesday, August 5th, from 7-10 PM at the Mandalay Bay Complex, and Houlihan's presentation on "Simplifying Cybersecurity" on Thursday, August 7th, from 10:15-11:05 AM at Mandalay Bay J.The convergence of practical zero trust implementation, cutting-edge threat detection, and automated response capabilities positions ThreatLocker as a key player in the evolving cybersecurity landscape, making their Black Hat presence essential viewing for security professionals seeking comprehensive protection strategies.Keywords: Black Hat 2025, zero trust security, cybersecurity conference, ThreatLocker, default deny strategy, endpoint protection, application control, threat detection, enterprise security, network security, cybersecurity solutions, security automation, malware prevention, cyber threats, information security, security platform, Black Hat USA, cybersecurity innovation, managed detection response, security operationsLearn more about ThreatLocker: https://itspm.ag/threatlocker-r974Note: This story contains promotional content.Learn more.Guests:John LillistonCybersecurity Director | Threat Detection & Response | SOC Leadership | DFIR | EDR/XDR Strategy | GCFA, GISP | https://www.linkedin.com/in/john-lilliston-4725217b/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com______________________ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerThreatLocker® Welcome Reception | Don't gamble with your security! Join us at Black Hat for a lively Welcome Reception hosted by ThreatLocker®. Meet our Cyber Hero® Team and dive into discussions on the latest advancements in ThreatLocker®Endpoint Security. It's a great opportunity to connect and learn together! ‍‍Time: 7PM - 10PM | Location: Mandalay Bay Complex RSVP below and we'll send you a confirmation email with all the details.[ Welcome Reception RSVP ]Learn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

As digital infrastructure becomes increasingly interwoven with third-party code, APIs, and AI-generated components, organizations are realizing they can't ignore the origins—or the risks—of their software. Theresa Lanowitz, Chief Evangelist at LevelBlue, joins Sean Martin and Marco Ciappelli to unpack why software supply chain visibility has become a top concern not just for CISOs, but for CEOs as well.Drawing from LevelBlue's Data and AI Accelerator Report, part of their annual Futures Report series, Theresa highlights a striking correlation: 80% of organizations with low software supply chain visibility experienced a breach in the past year, while only 6% with high visibility did. That data underscores the critical role visibility plays in reducing business risk and maintaining operational resilience.More than a technical concern, software supply chain risk is now a boardroom topic. According to the report, CEOs have the highest awareness of this risk—even more than CIOs and CISOs—because of the direct impact on brand reputation, stock value, and partner trust. As Theresa puts it, software has become the “last mile” of digital business, and that makes it everyone's problem.The conversation explores why now is the time to act. Government regulations are increasing, adversarial attacks are intensifying, and organizations are finally beginning to connect software vulnerabilities with business outcomes. Theresa outlines four critical actions: leverage CEO awareness, understand and prioritize vulnerabilities, invest in modern security technologies, and demand transparency from third-party providers.Importantly, cybersecurity culture is emerging as a key differentiator. Companies that embed security KPIs across all business units—and align security with business priorities—are not only more secure, they're also more agile. As software creation moves faster and more modular, the organizations that prioritize visibility and responsibility throughout the supply chain will be best positioned to adapt, grow, and protect their operations.Learn more about LevelBlue: https://itspm.ag/levelblue266f6cNote: This story contains promotional content. Learn more.Guest: Theresa Lanowitz, Chief Evangelist of AT&T Cybersecurity / LevelBlue [@LevelBlueCyber]On LinkedIn | https://www.linkedin.com/in/theresalanowitz/ResourcesTo learn more, download the complete findings of the LevelBlue Threat Trends Report here: https://itspm.ag/levelbyqdpTo download the 2025 LevelBlue Data Accelerator: Software Supply Chain and Cybersecurity report, visit: https://itspm.ag/lbdaf6iLearn more and catch more stories from LevelBlue: https://www.itspmagazine.com/directory/levelblueLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

On today's podcast episode, we discuss what “authentic storytelling” looks like in practice, surprising findings about the authenticity levels between print and digital, and what's most important when it comes to a “brand's handshake.” Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, and Vice President of Brand Marketing at Quad, Heidi Waldusky. Listen everywhere you find podcasts and watch on YouTube and Spotify.   Report link - https://www.quad.com/wp-content/uploads/2025/05/the-harris-poll-quad-the-return-of-touch-report-2025.pdf   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com   For more information visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-missing-link-omnichannel-how-authentic-brand-storytelling-drives-real-connection-behind-numbers     © 2025 EMARKETER

Ahead of Black Hat USA 2025, Sean Martin and Marco Ciappelli sit down once again with Rupesh Chokshi, Senior Vice President and General Manager of the Application Security Group at Akamai, for a forward-looking conversation on the state of AI security. From new threat trends to enterprise missteps, Rupesh lays out three focal points for this year's security conversation: protecting generative AI at runtime, addressing the surge in AI scraper bots, and defending the APIs that serve as the foundation for AI systems.Rupesh shares that Akamai is now detecting over 150 billion AI scraping attempts—a staggering signal of the scale and sophistication of machine-to-machine activity. These scraper bots are not only siphoning off data but also undermining digital business models by bypassing monetization channels, especially in publishing, media, and content-driven sectors.While AI introduces productivity gains and operational efficiency, it also introduces new and uncharted risks. Agentic AI, where autonomous systems operate on behalf of users or other systems, is pushing cybersecurity teams to rethink their strategies. Traditional firewalls aren't enough—because these threats don't behave like yesterday's attacks. Prompt injection, toxic output, and AI-generated hallucinations are some of the issues now surfacing in enterprise environments, with over 70% of organizations already experiencing AI-related incidents.This brings the focus to the runtime. Akamai's newly launched Firewall for AI is purpose-built to detect and mitigate risks in generative AI and LLM applications—without disrupting performance. Designed to flag issues like toxic output, remote code execution, or compliance violations, it operates with real-time visibility across inputs and outputs. It's not just about defense—it's about building trust as AI moves deeper into decision-making and workflow automation.CISOs, says Rupesh, need to shift from high-level discussions to deep, tactical understanding of where and how their organizations are deploying AI. This means not only securing AI but also working hand-in-hand with the business to establish governance, drive discovery, and embed security into the fabric of innovation.Learn more about Akamai: https://itspm.ag/akamailbwcNote: This story contains promotional content. Learn more.Guests:Rupesh Chokshi, SVP & General Manager, Application Security, Akamai | https://www.linkedin.com/in/rupeshchokshi/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com______________________ResourcesLearn more and catch more stories from Akamai: https://www.itspmagazine.com/directory/akamaiLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

When playbooks go stale and everyone's chasing the next big AI breakthrough, the standout B2B brands are doing something else entirely. They're building immersive worlds and inviting their audience in.That's exactly what happens in Silo, the hit Apple TV+ show, where attention to detail creates a gripping, lived-in universe. In this episode, we explore the marketing lessons behind it with special guest Karen Budell, Chief Strategy & Partnerships Officer at Totango.Together, we explore what B2B marketers can learn from crafting immersive brand worlds, creating standout brand visuals, and building trust through curiosity and community.About our guest, Karen BudellKaren Budell is the Chief Strategy & Partnerships Officer at Totango, the industry-leading customer revenue suite that turns AI-powered intelligence into customer-led growth. She previously served as the company's CMO, leading the marketing team responsible for brand and content, events, growth marketing, product marketing, and sales enablement. Budell is an active member of various CMO and GTM executive communities, including Pavilion, and serves on the G2 Executive Advisory Board. Budell previously held marketing leadership roles at SurveyMonkey, as Vice President, Brand Marketing, and Google.During her four years with Google, Budell led a team responsible for narratives and brand building for YouTube Ads and was instrumental in launching Google Marketing Platform. Having found success working with businesses of all sizes, both private and public, Budell's 20-plus year career in brand building and leadership has been fueled by her roots in journalism and a passion for storytelling through integrated, content-fueled campaigns.What B2B Companies Can Learn From Silo:Craft your world, don't just explain it. Silo hits because it's immersive. Every dusty set and muted tone pulls you deeper into its reality. That kind of worldbuilding isn't just for TV. “You need to create a unique world for your company, for your customers,” Karen says. In a sea of same-sounding content, your world is your edge and your responsibility.Curiosity is your competitive advantage. In Silo, curiosity is dangerous, but it's also how characters discover the truth. The same holds for marketers. “That is one of the most important traits of a good marketer… curiosity,” Karen says. It's not about having all the answers; it's about asking better questions and letting that inquiry shape your strategy.Emotion is in the details. Silo doesn't rely on big exposition; it builds feeling through design. You don't need to be told life underground is bleak. You feel it. “You feel claustrophobic as a viewer sitting at home watching this,” Karen says. “You feel like you're underground with them and yearning for a glimpse of what's outside.” In B2B, your content should do the same, evoke emotion through setting, tone, and texture, not just copy.Quote"We are in a great period of unlearning and relearning. I think that's what's exciting to me. Being curious. That's your superpower these days.”Time Stamps[0:55] Meet Karen Budell, Chief Strategy & Partnerships Officer at Totango[01:35] Why Silo?[03:17] Understanding Silo[07:51] B2B Marketing Lessons from Silo[22:34] The Power of Asking Questions[30:12] YouTube Strategy for B2B Brands[33:50] The Rise of Video Content[37:43] Totango's Brand & Content Strategies [39:12] Events and Experiences in Marketing[41:26] Final Thoughts and TakeawaysLinksConnect with Karen on LinkedInLearn more about TotangoAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of The Speed of Culture, Matt Britton sits down with Carly Zipp, Global Director of Brand Marketing at Amazon Ads, to explore how Amazon is reshaping advertising. From full-funnel strategies and immersive live sports to creator collaborations and AI-driven personalization, Carly reveals how Amazon is transforming consumer connections across its media ecosystem.Follow Suzy on Twitter: @AskSuzyBizFollow Carly Zipp on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Entrepreneurship is pressure, patience, and pain—and most people aren't built for it. Before becoming one of the world's top marketing experts, GaryVee worked at his family's liquor store until he was 34, growing the business from $4 million to $60 million in annual sales. He was playing the long game, even as he loaded up cases of Dom Pérignon in his friends' BMWs. Just nine years after founding VaynerMedia, he scaled it to over 800 employees, servicing clients like PepsiCo and GE. In this episode, GaryVee delivers a masterclass in day trading attention and social media marketing, sharing how to leverage interest graph algorithms in content strategy and modern advertising. In this episode, Hala and Gary will discuss: (00:00) Introduction (04:22) Why Most People Can't Be Entrepreneurs (10:51) Doing What You Love Without Burning Out (15:08) The Real Mental Health Cost of Entrepreneurship (21:01) How Gary Spots Digital Trends First (26:16) TikTokification and the Rise of Interest Graphs (35:14) The Power of Targeted Audience Cohorts  (39:29) Mastering Platforms and Pop Culture for Virality (42:31) Using Strategic Organic Content to Win (47:50) Why Storytelling Is Everything in Marketing (52:00) Why Small Brands Can Now Beat Big Companies Gary Vaynerchuk, famously known as "GaryVee," is a serial entrepreneur, investor, and CEO of VaynerMedia, a leading advertising agency. He is a pioneer in digital marketing and social media, known for his early adoption of platforms like YouTube and X (formerly Twitter). With over 44 million followers across various social media platforms, Gary is a prolific content creator and host of the top-rated marketing podcast The GaryVee Audio Experience. He's also a five-time New York Times bestselling author, and was named on the Fortune list of the Top 50 Influential people in the NFT industry. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Gary's Book, Day Trading Attention: bit.ly/DayTradingAttention  Gary's Podcast, The GaryVee Audio Experience: bit.ly/TGVAE-apple  Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, SEO, E-commerce, LinkedIn, Instagram, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Online Marketing, Marketing podcast