Podcasts about brand marketing

June 13, 2025 ~ Before Ludacris performs tonight after the Tigers game, Asia Gholston, Vice President of Brand Marketing, Ilitch Sports + Entertainment, previews Tigers' Black in Baseball Weekend with Dave Trott.

Security teams often rely on scoring systems like Common Vulnerability Scoring System (CVSS), Exploit Prediction Scoring System (EPSS), and Stakeholder-Specific Vulnerability Categorization (SSVC) to make sense of vulnerability data—but these frameworks don't always deliver the clarity needed to act. In this episode, Tod Beardsley, Vice President of Security Research at runZero, joins host Sean Martin at InfoSec Europe 2025 to challenge how organizations use these scoring systems and to explain why context is everything when it comes to exposure management.Beardsley shares his experience navigating the limitations of vulnerability scoring. He explains why common outputs—like a CVSS score of 7.8—often leave teams with too many “priorities,” forcing them into ineffective, binary patch-or-don't-patch decisions. By contrast, he highlights the real value in understanding factors like access vectors and environmental fit, which help security teams focus on what's relevant to their specific networks and business-critical systems.The conversation also explores SSVC's ability to drive action through decision-tree logic rather than abstract scores, enabling defenders to justify priorities to leadership based on mission impact. This context-centric approach requires a deep understanding of both the asset and its role in the business—something Beardsley notes can be hard to achieve without support.That's where runZero steps in. Beardsley outlines how the platform identifies unmanaged or forgotten devices—including IoT, legacy systems, and third-party gear—without needing credentials or agents. From uncovering multi-homed light bulbs that straddle segmented networks to scanning for default passwords and misconfigurations, RunZero shines a light into the forgotten corners of corporate infrastructure.The episode closes with a look at merger and acquisition use cases, where runZero helps acquiring companies understand the actual tech debt and exposure risk in the environments they're buying. As Beardsley puts it, the goal is simple: give defenders the visibility and context they need to act now—not after something breaks.Whether you're tracking vulnerabilities, uncovering shadow assets, or preparing for your next acquisition, this episode invites you to rethink what visibility really means—and how you can stop chasing scores and start reducing risk.Learn more about runZero: https://itspm.ag/runzero-5733Note: This story contains promotional content. Learn more.Guest: Tod Beardsley, Vice President of Security Research at runZero | On Linkedin: https://www.linkedin.com/in/todb/ResourcesLearn more and catch more stories from runZero: https://www.itspmagazine.com/directory/runzeroAre you interested in telling your story?https://www.itspmagazine.com/telling-your-storyKeywords: sean martin, tod beardsley, runzero, exposure, vulnerability, asset, risk, ssdc, cvss, iot, brand story, brand marketing, marketing podcast, brand story podcast

Most B2B marketers completely misunderstand what brand advertising is supposed to do. They conflate brand narrative with brand advertising, trying to make one execution do both jobs. This week, Elena, Angela, and Rob are joined by Matt Maynard, VP of Global Brand and Advertising at Asana. Matt shares how he went from journalism to marketing thought leadership without taking a single marketing class. He digs into the dangerous defaults B2B marketers fall into, from pipeline obsession to customer story overuse. Plus, learn why brand advertising and brand narrative are two completely different things that most companies wrongly conflate. Topics covered: [02:00] Matt's journey from journalism to self-taught marketer[08:00] Why brand marketing is having an identity crisis in B2B[13:00] Translating marketing effectiveness theory into practice[18:00] Managing product-led and sales-led growth motions[22:00] Reframing the 95-5 rule as increasing your odds[25:00] What "responsible reach" means for brand marketing[31:00] Why customer stories don't belong in brand advertising[35:00] The difference between brand narrative and brand advertising  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 MarketingWeek Article: https://www.marketingweek.com/ritson-applicable-b2b-marketing/Matt Maynard's LinkedIn: https://www.linkedin.com/in/mattmaynard/Asana: https://asana.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Stephen Kohler, who transitions from a career in product and brand marketing to a successful path in music and executive leadership coaching, shares insights from his book, 'The Leadership Anthem,' which explores how music concepts can enhance leadership skills. Discover how his journey, fueled by a deep-rooted passion for music and a knack for curiosity, led him to start his own leadership development firm, AUDIRA Labs.“It's not the note you play that's the wrong note – it's the note you play afterwards that makes it right or wrong.”― Miles Davis▬▬▬▬▬ Resources ▬▬▬▬▬Stephen Kohler: https://www.linkedin.com/in/kohlerstephen/Chris Brown: https://www.linkedin.com/in/brown784/The Leadership Anthem: How Listening Like a Musician Creates Strong Performances: https://www.amazon.com/dp/1774585383Shure: https://www.shure.com/en-USWeber: https://www.weber.com/US/en/home/Zen Buddhism: https://plato.stanford.edu/entries/japanese-zen/  Victor Wooten: https://youtube.com/shorts/useZGfowtlI?si=DQb-TpJn_VS2_pA3Herbie Hancock on Miles Davis: https://www.youtube.com/watch?v=m6fVZtp9vGQMiles Davis quote: https://www.goodreads.com/quotes/7896467-it-s-not-the-note-you-play-that-s-the-wrong-noteStephen's website: https://stephenjkohler.com/AUDIRA: https://audiralabs.com/Spotify Music: https://open.spotify.com/artist/67BiYqwoCfu12vtBBuZntz?si=JYSusxnTRw2gMy0gPjmZBwInstagram: https://www.instagram.com/cacklemedia/TikTok: https://www.tiktok.com/@cacklemediaX: https://x.com/CackleMediaLLCYouTube: https://www.youtube.com/@CackleMediaLinkedIn: https://www.linkedin.com/company/cacklemedia/Support the pod when signing up for Descript / SquadCast: https://get.descript.com/transferableskill▬▬▬▬▬ Timestamps ▬▬▬▬▬00:00 Introduction to Transferable Skills00:24 Stephen Kohler's Musical Journey00:59 Transitioning from Music to Business03:23 The Power of Curiosity and Networking07:34 Leadership Lessons from Shure09:08 The Genesis of 'The Leadership Anthem'12:10 Creativity and Leadership19:20 The Art of Grilling and Music21:40 Finding What Fuels You22:22 Smoking Meat: Tips and Joy23:13 Pursuing Passion Over Paycheck25:56 Philosophy and Strategy in Business28:14 Overcoming Internal Obstacles36:32 Building Strong Leadership Teams38:26 Creative Leadership Workshops40:51 Engaging Presentations Without Slides42:13 Conclusion and Contact Information

In this episode, we chat with Kevin Branscum, Senior Director of Brand Marketing at Typeform.We dive into Kevin's career journey — from studying Mandarin to marketing fashion and eventually moving into B2B SaaS. Kevin shares how curiosity and a sense of fun drive his work, and how he balances bold creativity with data-driven decisions.We also explore:The surprising similarities between fashion and SaaS marketingHow to cut through jargon and bring clarity to brand languageWhy conventional logic can be dangerous for marketersThe challenges of measuring brand impact when outcomes aren't easily quantifiableTypeform's approach to brand building, from memorable YouTube ads to their recent rebrand from “Forms worth filling out” to “Now you know”How to market a simple, premium product in a world full of free alternativesIf you're curious about branding, creativity, and marketing leadership, this one's for you.

If you've ever felt a gap between brand and product marketing, we've had an expert who's been in both roles and is telling us that there's not that different.Brand and product marketing expert Jon Itkin joins We're Not Marketers to dismantle outdated perceptions of marketing. The traditional divide between product marketing and brand marketing is harmful — and that truly impactful PMMs must think and act like "whole hundred marketers." From mastering macro market dynamics to understanding why memorability beats micro-optimization, John shares a treasure trove of insights to help PMMs step into strategic leadership. We're covering:The 4 Cs framework: Capabilities, Credibility, Convenience, and CostThe danger of treating marketing like "arts and crafts" (and how to stop)Why being memorable is the true competitive advantage in crowded marketsHow convenience beats capabilities more often than you'd thinkHow category leaders stay leaders (hint: it's not features)Expect hard truths, practical frameworks, and some very strong opinions about why marketing fundamentals still matter more than ever.

Send us a message!What happens when one of the world's most trusted hotel brands steps into the vacation rental space?In this episode, we're joined by Jane Gavin (Senior Director of Brand Marketing & Guest Experience) and Keven Wishard (Senior Director of Global & Continent Operations) from Homes & Villas by Marriott Bonvoy.With decades of hospitality experience between them, Jane and Keven take us inside Homes & Villas by Marriott Bonvoy's bold approach to short-term rentals. One built on consistency, elevated design, professional management, and the power of one of the largest loyalty programs in the world.If you've ever wondered how Homes & Villas selects properties, enforces its standards, or attracts millions of Bonvoy members to luxury homes, this conversation will give you a whole new understanding of what it means to raise the bar in vacation rentals.Key Topics Discussed:1️⃣ Homes & Villas' unique position at the intersection of hotels and vacation rentals2️⃣ How trust, consistency, and personalization drive guest satisfaction3️⃣ What Homes & Villas' brand standards really look like for property managers4️⃣ The power of Bonvoy's 200M+ members to drive bookings5️⃣ “Curated Collections” and how Homes & Villas highlights one-of-a-kind stays6️⃣ Why professional management is non-negotiable on the platform7️⃣ How Homes & Villas is helping raise the bar for the entire STR industryConnect with Jane:LinkedIn: https://www.linkedin.com/in/jane-gavin/ Connect with Keven:LinkedIn: https://www.linkedin.com/in/kevenwishard/ Go live with Homes & Villas by Marriott Bonvoy by August 4, 2025, and receive Marriott Bonvoy Platinum Status for one year, 36000 bonus points, and a marketing feature on a Homes & Villas marketing channel after you launch:https://partners.homes-and-villas.marriott.com/s/event-property-managers-contact-us?ev=AApod25Get a free Growth Hack Review and P&L Evaluation when you mention “Alex & Annie” during your discovery call with the Grand Welcome team:https://calendly.com/jessica-singer-grandwelcome/intro#VacationRentals #ShortTermRentals #HomesandVillasbyMarriottBonvoy, 

As Chief Technology Officer at eSentire, Dustin Hillard brings a deeply rooted background in AI and machine learning—going back over 15 years—to the practical challenges of cybersecurity. In this episode, Hillard discusses how his team is using agentic AI not for the sake of hype, but to augment real human workflows and achieve measurable, high-impact outcomes for clients.The conversation begins with a critical point: AI should be an enabler, not a shiny object. Hillard contrasts the superficial marketing claims that dominate vendor messaging with the grounded, transparent approach his team takes—an approach that fuses technology with hands-on human expertise to deliver results.eSentire's focus is on containment and control. In over 99% of intrusion cases, their platform successfully stops threats at the first host. That is the benchmark by which Hillard wants AI judged—not by its novelty or buzz, but by whether it helps security teams stop attacks before damage spreads.Key to achieving this is the way automation is used to supercharge analysts. Instead of running just three or five high-value queries in a 15-minute response window, eSentire's AI framework runs 30. This allows the system to comb through a customer's historical data, generate hypotheses based on broader knowledge bases, and deliver structured, contextual findings. Analysts can then focus on judgment and decision-making, not searching logs or assembling fragments.Three pillars underpin this approach: direct telemetry gathering from tools like CrowdStrike and Microsoft, threat intelligence correlation, and contextual data from the customer environment. These layers combine to offer rich insights, fast. And importantly, the AI doesn't operate in a black box. Hillard stresses explainability and auditability—every recommendation must be traceable back to concrete evidence, not just LLM-generated summaries.He also touches on the eight assessment areas his team uses to evaluate AI readiness and safety: from autonomy and guardrails to data privacy, effectiveness metrics, and adversarial resilience. The point isn't to convince customers with buzzwords, but to earn trust by demonstrating measurable results and opening the door to real conversations.By encoding the investigative playbooks of seasoned analysts and executing them dynamically, agentic AI at eSentire isn't replacing humans—it's empowering them to respond faster and more accurately. That's the difference between checking a marketing box and actually making a difference when every second counts.Guest: Dustin Hillard | CTO, eSentire | https://www.linkedin.com/in/dustinhillard/RESOURCESSorry We're So Good: An Open Letter: https://itspm.ag/esentire-sorry4ekVisit the eSentire Website to learn more: https://itspm.ag/esentire-594149Learn more and catch more stories from eSentire on ITSPmagazine: https://www.itspmagazine.com/directory/esentireLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story______________________Keywords: dustin hillard, sean martin, marco ciappelli, cybersecurity, ai, machine learning, automation, investigation, containment, transparency, brand story, brand marketing, marketing podcast, brand story podcast

Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an AI-saturated landscape. With a blend of insight and candor, Mark tackles the evolution of social media, the risks and rewards of AI, and how brands can stand out by tapping into authentic human emotion. Hear why traditional marketing is falling flat and discover what “everyday awe” means for building deep brand loyalty. Plus, Mark unveils the tech twist behind the cover of his new book, Audacious: How Humans Win in an AI Marketing World. This is not just another marketing chat; it's a call to disrupt before you're disrupted. Key Segments: [00:04:12] Marc Schaefer: Marketing Visionary [00:07:55] Shift to Private Online Spaces [00:12:45] EDGE of the Web Title Sponsor: Site Strategics [00:15:35] Innovative Tech Saves Podcast Episode [00:17:28] AI Mimicking Voices of Deceased Relatives [00:21:49] Brand Marketing's Emotional Impact [00:23:25] Everyday Awe and Collective Effervescence [00:29:41] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:32:21] "Audacious" Book Concept Exploration Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter: https://x.com/markwschaefer  LinkedIn: https://www.linkedin.com/in/markwschaefer/  Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/ 

When it comes to data protection, the word “immutability” often feels like it belongs in the realm of enterprise giants with complex infrastructure and massive budgets. But during this RSAC Conference conversation, Sterling Wilson, Field CTO at Object First, makes a strong case that immutability should be, and can be, for everyone.Wilson brings a grounded perspective shaped by his experience on the floor at RSAC, where Object First made its debut as a sponsor. The energy, he notes, was contagious: not just among vendors, but also from practitioners expressing serious concerns about their ability to recover data post-incident. These conversations weren't hypothetical; they were real worries tied to rising insurance premiums, regulatory compliance, and operational survivability. And at the core of all this? Trust in the data backup process.Agentic AI, AI capable of making decisions independently, is one of the trends Wilson flags as both promising and risky. It offers potential for improving preparedness and accelerating recovery. But it also raises concerns around access and control of sensitive data, particularly if exploited by adversaries. For Sterling, the opportunity lies in combining proactive readiness with simplicity and control, especially for those who aren't traditional security practitioners.Object First is doing just that through OOTBI: Out of the Box Immutability. And yes, there's a mascot: OOTBI. More than just a marketing hook, OOTBI represents a shift toward making backup and recovery systems approachable, usable, and, importantly, accessible. According to Wilson, the product gets users from “box to backup” in 15 minutes... with encrypted, immutable storage that meets critical requirements for cyber insurance coverage.Cost, Wilson adds, is a key barrier that often prevents organizations from reaching data protection best practices. That's why Object First now offers consumption-based pricing models. Whether a business is cloud-first or scaling fast, it's a path to protection that doesn't require breaking the budget.Ultimately, Wilson emphasizes education and community as critical drivers of progress. From field labs where teams can configure their own Opi, to on-location conference conversations, the company is building awareness, and reducing fear, by making secure storage not just a feature, but a foundation.This episode is a reminder that effective cybersecurity isn't only about innovation; it's about inclusion, practicality, and trust... both in your tools and your team.Learn more about Object First: https://itspm.ag/object-first-2gjlNote: This story contains promotional content. Learn more.Guest: Sterling Wilson, Field CTO, Object First | https://www.linkedin.com/in/sterling-wilson/ResourcesLearn more and catch more stories from Object First: https://www.itspmagazine.com/directory/object-firstLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, sterling wilson, immutability, agentic, ai, backup, recovery, cybersecurity, insurance, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Jim Manico's passion for secure coding has always been rooted in deeply technical practices—methods that matter most to developers writing code day in and day out. At OWASP Global AppSec EU 2025 Conference in Barcelona, Manico brings that same precision and care to a broader conversation around the intersection of application security and artificial intelligence.While many are still just beginning to assess how AI impacts application development, Manico has been preparing for this moment for years. Two and a half years ago, he saw a shift—traditional low-level technical bugs were being mitigated effectively by mature organizations. The new challenge? Business logic flaws and access control issues that scanners can't easily detect. This change signaled a new direction, prompting him to dive into AI security long before it became fashionable.Now, Manico is delivering AI-flavored AppSec training, helping developers understand the risks of insecure code generated by large language models. His research shows that even the best AI coding tools—from Claude to Copilot—still generate insecure code out of the box. That's where his work becomes transformative: by developing detailed, framework-specific prompts grounded in decades of secure coding knowledge, he has trained these tools to write safer code, using React, Django, Vue, and more.Beyond teaching, he's building. With 200 volunteers, he's leading the creation of the Artificial Intelligence Security Verification Standard (AISVS), a new OWASP project inspired by the well-known Application Security Verification Standard (ASVS). Generated with both AI and human collaboration, the AISVS already has a v0.1 release and aims for a major update by summer.For Manico, this isn't just a technical evolution—it's a personal renaissance. His deep catalog of secure coding techniques, once used primarily for human education, is now fueling a new generation of AI-assisted development. And he's just getting started.This episode isn't just about where AppSec is going. It's a call to developers and security professionals to rethink how we teach, how we build, and how we can use AI to enhance—not endanger—the software we create.Learn more about Manicode: https://itspm.ag/manicode-security-7q8iNote: This story contains promotional content. Learn more.Guest: Jim Manico, Founder and Secure Coding Educator at Manicode Security | On Linkedin: https://www.linkedin.com/in/jmanico/ResourcesJim's OWASP Session: https://owasp2025globalappseceu.sched.com/event/1wfpM/leveraging-ai-for-secure-react-development-with-effective-prompt-engineeringDownload the Course Catalog: https://itspm.ag/manicode-x684Learn more and catch more stories from Manicode Security: https://www.itspmagazine.com/directory/manicode-securityAre you interested in telling your story?https://www.itspmagazine.com/telling-your-storyKeywords: jim manico, sean martin, appsec, ai, owasp, securecoding, developers, aisvs, training, react, brand story, brand marketing, marketing podcast, brand story podcast

In this episode of The Influence Factor, Alessandro Bogliari speaks with Courtney Weis, Managing Director of Brand Marketing at FP Movement. Their conversation explores the brand's commitment to empowering women through activewear, the vital role of community involvement, and the dynamic shifts within influencer marketing. Courtney offers valuable perspectives on FP Movement's collaborations with athletes and creators, highlights the power of storytelling in brand marketing, and provides a preview of the brand's upcoming campaigns and activations.

Steven Henke is the Chief of Brand Marketing at DAP Health. DAP Health (DAP) is an advocacy-based health center in Palm Springs, CA, serving over 8,000 patients, offering medical and mental healthcare, STI testing and treatment, dentistry, pharmacy, and lab. A variety of wraparound services enable patients to experience optimal health, including social services, support groups, alternative therapies, and other wellness services. DAP opened one of California's first COVID clinics and hotlines to offer screening, testing, and treatment. DAP is also working to address social determinants of health that are causing negative health outcomes during this pandemic, like food and housing insecurity, joblessness, isolation, and access to ongoing healthcare.DAP's sexual health clinic offers STI testing and treatment, Pre-Exposure Prophylaxis (PrEP), Post-Exposure Prophylaxis (PEP), and HIV and HCV testing. DAP has also earned Charity Navigator's highest rating for the twelfth consecutive year—landing DAP in the top 6% of nonprofits rated. At DAP, Steven plans and implements brand marketing and PR strategies with various stakeholder communities, including businesses, chambers of commerce, volunteers, donors, retail, and media. Steven's primary areas of focus include visual, written, and digital storytelling on behalf of DAP Health, Revivals Stores, Resource Development events, annual giving, major gifts, planned giving, and capital campaign communications.Here, Steven shares how DAP's Revivals Stores serve as a “gateway drug” to life-changing healthcare services. He dives into his career journey from working part-time retail jobs, landing a position at Target Corporate, and eventually making his way to DAP in Palm Springs. Steven also shares details about the annual Revivals After Dark event, how he curates the furniture collection at each store, and the most unique and noteworthy donations. MC Design Academy is designed to be a space where I get to share my expertise with you, where you'll get to learn all about visual merchandising, design, display, retail, and everything in between. Come along as I practice my craft and be sure to like, subscribe, and follow our socials to keep updated. See you in the merchandising land of MC Design Academy!What's Inside: How DAP's Revivals Stores introduce customers to life-changing healthcare servicesHow Steven curates the furniture collections at each Revivals locationStories about some of the most unique donations at RevivalsMentioned In This Episode:DAP Health on InstagramDAP Health on FacebookRevival Stores on InstagramRevivalsstores.comRevivals Stores on FacebookRevivals Stores on YouTube

Importance of Brand Purpose Today: Companies leading with purpose win and are preforming better today.

As InfoSecurity Europe prepares to welcome cybersecurity professionals from across the globe, Rob Allen, Chief Product Officer at ThreatLocker, shares why this moment—and this location—matters. Allen doesn't frame the conversation around hype or headlines. Instead, he focuses on a universal truth: organizations want to sleep better at night knowing their environments are secure.ThreatLocker's mission is grounded in achieving Zero Trust in a simple, operationally feasible way. But more than that, Allen emphasizes their value as enablers of peace of mind. Whether helping customers prevent ransomware attacks or meet regional regulatory requirements like GDPR or Australia's Essential Eight, the company is working toward real-world solutions that reduce complexity without sacrificing security. Their presence at events like InfoSecurity Europe is key—not just for outreach, but to hear directly from customers and partners about what's working and where they need help.Why Being There MattersDifferent regions have different pressures. In Australia, adoption surged without any local team initially on the ground—driven purely by alignment with the Essential Eight framework. In the UK, it's conversations about Cyber Essentials that shape booth discussions. Regulations aren't just compliance checklists; they're also conversation starters that change how organizations prioritize security.The ThreatLocker team doesn't rely on generic demos or vague promises. They bring targeted examples to the booth—like asking attendees if they know what software can be run on their machines without alerting anyone. If tools like remote desktop applications or archive utilities can be freely executed, attackers can use them too. This is where ThreatLocker steps in: controlling what runs, identifying what's necessary, and blocking what isn't.Booth D90 and BeyondRob Allen invites anyone—whether they're new to ThreatLocker or longtime users—to visit booth D90. The team, built with a mix of technical skill and humor (ask about the “second-best beard” in the company), is there to listen and help. It's not just about showcasing technology; it's about building relationships and reinforcing a shared goal: practical, proactive cybersecurity that makes a measurable difference.If you're at InfoSecurity Europe, stop by. If you're not, this episode offers a meaningful glimpse into why showing up—both physically and philosophically—matters in cybersecurity.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974Note: This story contains promotional content. Learn more.Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerCyber Essentials Guide: https://threatlocker.kb.help/threatlocker-and-cyber-essentials-compliance/?utm_source=itsp&utm_medium=sponsor&utm_campaign=infosec_europe_pre_interview_rob_q2_25&utm_content=infosec_europe_pre_interview_rob&utm_term=podcastAustralia's Essential Eight Guide: https://www.threatlocker.com/whitepaper/australia-essential-eight?utm_source=itsp&utm_medium=sponsor&utm_campaign=infosec_europe_pre_interview_rob_q2_25&utm_content=infosec_europe_pre_interviLearn more and catch more event coverage stories from Infosecurity Europe 2025 in London: https://www.itspmagazine.com/infosec25 ______________________Keywords:sean martin, marco ciappelli, rob allen, cybersecurity, zero trust, infosec, compliance, ransomware, endpoint, regulation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

What happens when you rebrand and replatform at the same time? Chaos. Unless you know what you're doing. In this episode, Corin Mills, Director of Ecommerce and Brand Marketing at MOO, shares how the global print brand scaled smarter by separating transformation timelines, optimizing for conversion with tactile touchpoints like sample packs and smart mail, and building a hybrid tech stack that supports both B2B complexity and self-serve simplicity. If you're navigating a major brand or tech overhaul, this episode shows how to keep your growth strategy sharp, grounded, and revenue-focused.

At RSAC 2025, the most urgent signals weren't necessarily the loudest. As ISACA board member and cybersecurity veteran Rob Clyde joins Sean Martin and Marco Ciappelli for a post-conference recap, it's clear that conversations about the future of the profession—and its people—mattered just as much as discussions on AI and cryptography.More Than a Job: Why Community MattersRob Clyde shares his long-standing involvement with ISACA and reflects on the powerful role that professional associations play in cybersecurity careers. It's not just about certifications—though Clyde notes that employers often value them more than degrees—it's also about community, mentorship, and mutual support. When asked how many people landed a job because of someone in their local ISACA chapter, half the room raised their hands. That kind of connection is difficult to overstate.Clyde urges cybersecurity professionals to look beyond their company roles and invest in something that gives back—whether through volunteering, speaking, or simply showing up. “It's your career,” he says. “Take back control.”Facing Burnout and Legal Risk Head-OnThe group also addresses a growing issue: burnout. ISACA's latest research shows 66% of cybersecurity professionals are feeling more burned out than last year. For CISOs in particular, that pressure is compounded by personal liability—as in the case of former SolarWinds CISO Tim Brown being sued by the SEC. Clyde warns that such actions have a chilling effect, discouraging internal risk discussions and openness.To counteract that, he emphasizes the need for continuous learning and peer support as a defense, not only against burnout, but also isolation and fear.The Silent Threat of QuantumWhile AI dominated RSAC's headlines, Clyde raises a quieter but equally pressing concern: quantum computing. ISACA chose to focus its latest poll on this topic, revealing a significant gap between awareness and action. Despite widespread recognition that a breakthrough could “break the internet,” only 5% of respondents are taking proactive steps. Clyde sees this as a wake-up call. “The algorithms exist. Q Day is coming. We just don't know when.”From mental health to quantum readiness, this conversation makes it clear: cybersecurity isn't just a technology issue—it's a people issue. Listen to the full episode to hear what else we're missing.Learn more about ISACA: https://itspm.ag/isaca-96808⸻Guest: Rob Clyde, Board Director, Chair, Past Chair of the Board Directors at ISACA | https://www.linkedin.com/in/robclyde/ResourcesLearn more and catch more stories from ISACA: https://www.itspmagazine.com/directory/isacaStay tuned for an upcoming ITSPmagazine Webinar with ISACA: https://www.itspmagazine.com/webinarsISACA Quantum Pulse Poll 2025 and related resources: https://www.isaca.org/quantum-pulse-pollISACA State of Cybersecurity 2024 survey report: https://www.isaca.org/resources/reports/state-of-cybersecurity-2024Learn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, rob clyde, rsac2025, burnout, quantum, cryptography, certification, isaca, cybersecurity, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC Conference 2025, the conversation with Rob Allen, Chief Product Officer at ThreatLocker, centered on something deceptively simple: making cybersecurity effective by making it manageable.During this on-location recap episode, Rob shares how ThreatLocker cut through the noise of flashy booths and AI buzzwords by focusing on meaningful, face-to-face conversations with customers and prospects. Their booth was an open, no-frills space—designed for real dialogue, not distractions. What caught people's attention, though, wasn't the booth layout—it was a live demonstration of a PowerShell-based attack using a rubber ducky device. It visually captured how traditional tools often miss malicious scripts and how ThreatLocker's controls shut it down immediately. That kind of simplicity, Rob explains, is the real differentiator.Zero Trust Is a Journey—But It Doesn't Have to Be ComplicatedOne key message Rob emphasizes is that true security doesn't come from piling on more tools. Too many organizations rely on overlapping detection and response solutions, which leads to confusion and technical debt. “If you have five different jackets and they're all winter coats, you're not prepared for summer,” Sean Martin jokes, reinforcing Rob's point that layers should be distinct, not redundant.ThreatLocker's approach simplifies Zero Trust by focusing on proactive control—limiting what can execute or communicate in the first place. Rob also points to the importance of vendor consolidation—not just from a purchasing standpoint but from an operational one. With ThreatLocker, multiple security capabilities are built natively into a single platform with one agent and one portal, avoiding the chaos of disjointed systems.From Technical Wins to Human ConnectionsThe conversation wraps with a reminder that cybersecurity isn't just about tools—it's about the people and community that make the work worthwhile. Rob, Marco Ciappelli, and Sean Martin reflect on their shared experiences around the event and even the lessons learned over a slice of Detroit-style pizza. While the crust may have been debatable, the camaraderie and commitment to doing security better were not.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974⸻Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, rob allen, cybersecurity, zero trust, threat prevention, powerShell, vendor consolidation, rsac2025, endpoint security, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this post-RSAC 2025 Brand Story, Marco Ciappelli catches up with Steve Schlarman, Senior Director of Product Management at Archer, to discuss the evolving intersection of GRC, AI, and business value. From regulatory overload to AI-enhanced policy generation, this conversation explores how meaningful innovation—grounded in real customer needs—is shaping the future of risk and compliance.Not All AI Is Created Equal: The Archer ApproachRSAC 2025 was buzzing with innovation, but for Steve Schlarman and the Archer team, it wasn't about showing off shiny new toys—it was about proving that AI, when used with purpose and context, can truly enhance the risk and compliance function.Steve, Senior Director of Product Management at Archer, breaks down how Archer Evolve and the recent integration of Compliance.ai are helping organizations address regulatory change in a more holistic, automated, and scalable way. With silos still slowing down many companies, the need for tools that actually do something is more urgent than ever.From Policy Generation to Risk NarrativesOne of the most practical applications discussed? Using AI not just to detect risk, but to help write better risk statements, control documentation, and even policy language that actually communicates clearly. Steve explains how Archer is focused on closing the loop between data and business impact—translating technical risk outputs into narratives the business can actually act on.AI with a Human TouchAs Marco notes, AI in cybersecurity has moved from hype to hesitation to strategy. Steve is candid: some customers are still on the fence. But when AI is delivered in a contextual way, backed by customer-driven innovation, it becomes a bridge—not a wedge—between people and process. The key is not AI for the sake of AI, but for solving real, grounded problems.What's Next in Risk? Better ConversationsLooking ahead, Schlarman sees a shift from “no, we can't” to “yes, and here's how.” With a better grasp on loss exposure and control costs, the business conversation is changing. AI-powered storytelling and smart interfaces might just help risk teams have their most effective conversations yet.From regulatory change to real-time translation of risk data, this is where tech meets trust.⸻Guest: Steve Schlarman, Senior Director, Product Management, Archert | https://www.linkedin.com/in/steveschlarman/ResourcesLearn more and catch more stories from Archer: https://www.itspmagazine.com/directory/archerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:steve schlarman, marco ciappelli, rsac2025, archer evolve, compliance.ai, regulatory change, grc, risk management, ai storytelling, cybersecurity, compliance, brand story, rsa conference, cybersecurity strategy, risk communication, ai in compliance, automation, contextual ai, integrated risk management, business risk narrative, itspmagazine______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-click attribution. He also shares his thoughts on the challenges B2B marketers face in measuring brand effectiveness and emphasizes the need for consistent messaging. About Brand Metrics Brand Metrics' is a technology company measuring brand lift at scale. Brand Metric's unique SaaS solution measures campaigns as small as 50k impressions across display, video, branded content, and now CTV, delivering four key metrics – awareness, consideration, preference and intent - that are benchmarked against 50k+ campaigns across 122 industry categories. Brand Metrics is trusted by 60+ publishers, including NYT, The Guardian, and Bloomberg. More info at www.brandmetrics.com About Sean Adams Sean is Chief Marketing Officer at Brand Metrics, where he helps raise the profile and relevance of the company and its unique ad effectiveness solution to the advertising and media industry. He has previously held a variety of strategic roles in advertising and media agencies across the UK and Australia. He later ran his own research company in Sydney for 10 years, before returning to the UK to lead the commercial insight team at News UK. He then joined Brand Metrics. Time Stamps 00:00:17 - Guest Introduction: Sean Adams, CMO of Brandmetrics 00:02:46 - Overview of Brandmetrics 00:03:56 - Understanding Brand Lift 00:05:30 - Challenges of Last-Click Attribution 00:11:22 - B2C vs. B2B Brand Measurement 00:12:45 - Importance of Brand in B2B Marketing 00:14:02 - Advice for B2B Marketers on Branding 00:16:16 - Examples of Brand Lift Success 00:20:43 - Brandmetrics Marketing Strategy 00:24:36 - Quickfire Questions: Marketing Advice 00:27:02 - Contact Information and Closing Remarks Quotes "Brand lift is a way to try and measure the changes to consumers' perception towards a brand as a result of exposure to an advertising campaign." Sean Adams, CMO at Brand Metrics. “One of the problems with digital marketing is there can be a desire to measure it, but a lot of things come down to the click." Sean Adams, CMO at Brand Metrics. “If you continually do short term tactical activity, what that will do in the long term is it will damage your brand. I think that's true for B2B as well as big consumer companies." Sean Adams, CMO at Brand Metrics. Follow Sean: Sean Adams on LinkedIn: https://www.linkedin.com/in/seanadams13/ Brand Metrics website: https://www.brandmetrics.com/ Radiate B2B on LinkedIn: https://www.linkedin.com/company/brand-metrics-sweden/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Your workplace is so much more than just four walls. It can be a true magnet for top talent.  In this episode, I sit down with JennI Egger, the visionary CEO and founder of JennI Egger Designs, along with her Director of Brand Marketing, Lindsay Martin. Together, we pull back the curtain on their inspiring office space at 23 East in Indianapolis. Their space is not only beautiful and distinctive, but also intentionally designed to fuel creativity, collaboration, and joy. Jenni shares how her unique approach to crafting “not your typical 9-to-5” office vibes has helped her scale the business, attract top-tier talent, and build a culture that everyone wants to be a part of. Your workspace can be an asset for the entire team, not just a background for client meetings. If you've ever wondered if your office could do more for your recruiting, retention, and overall business impact, you won't want to miss this episode.   Connect with Jenni Egger: JED Website LinkedIn Instagram Episode 269: Leading a Premier Design Firm with Jenni Egger Work with Shelli Warren: Book a call with Shelli to talk about how coaching can help you elevate your leadership capability. Apply to join the Leadership Lab. Confidence Starts Here: Get the Ask Shelli scripts to know what to say and how to say it. Free Resources: Click here to get the guide on positioning your role as their next best career move. Click here to get our list of red flags to watch for during interviews. Click here for 12 ways to motivate your team without a pay raise. Click here to access essential coaching questions for impactful 1:1 meetings. Connect with Shelli Warren: Email: leader@stackingyourteam.com Instagram LinkedIn Subscribe to the Stacking Your Team Newsletter

Klaus Obermeyer has had a bigger impact on skiing than any man alive, and when he wasn't innovating the sport, he was in Aspen or traveling the world to ski. He was often found surrounded by a harem of beautiful women. In part 2 of his podcast, we talk about inventing sunscreen, mirrored sunglasses, ski brakes, the down jacket, and so much more.  It's crazy the innovations and the fun that Klaus has brought to skiing over his 105 years Klaus Obermeyer Show Notes Part 2: 4:00:  Aspen, 1947 ski school, Freedle Pfieffer, inventing a new ski boot, inventing sun block, raising money, inventing the down jacket,   18:30:  Liquid Force, Feel the Pull and get 15% off your LF Purchase by using the code Powell15 at checkout Stanley:  The brand that invented the category! Only the best for Powell Movement listeners.  Check out Stanley1913.com   Best Day Brewing:  All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories, or sugar. 22:00:  Inventing the mirrored sunglass, inventing the ski brake, inventing aluminum ski poles, patents, Snowmass, and Spider Sabich   34:00: Elan Skis:  Over 75 years of innovation that makes you better. Outdoor Research:  Click here for 25% off Outdoor Research products (not valid on sale items or pro products) 36:30:  Athletes, snowboarding, working a lot, and life  

 WHAT WAS SAID “The era of followers is dead.”Urban Outfitters' Head of Brand Marketing and Communications, Cyntia Leo, wrote the obit for follower counts during one of the first sessions Monday morning: How Brands Are Winning With Creator-Led Strategies in 2025.“This is really a time about the algorithm,” said Cyntia. “Creators help us be in the algorithm, not just being in the platform.”The idea that follower count no longer holds the value it once did echoed throughout the week.Prop CEO Joseph Perelli drove the point home in a panel on creators and performance marketing: “Obsessing over followers is the biggest mistake marketers make.” Between fake followers, poor audience targeting, and limited organic reach, follower count is no longer a reliable metric — for creators or brands.Takeaway: If leadership still insists on hiring creators based on follower count, it's time to let them know the game has changed. Smart marketers are prioritizing deep content alignment and leveraging creator content for paid media opportunities.Now that our feeds have changed from who we're following, to what they're talking about, follower count matters less than a topic alignment, said Sprout Social Vice President, Outbound Product Management, Brittany Hennessy.Brittany pointed to Loewe and how they opted for the “cucumber guy,” TikToker Logan Moffitt, instead of a fashion or beauty creator when the company launched a cucumber-scented candle.There's a lot of conversation about topic-based marketing, agreed Nya-Gabriella Parchment, UTA's Head of Brand Partnerships.When you understand what your consumer is talking about, what they're truly interested in, what movies they're watching, what podcasts they listen to, that's when, “you can understand who's leading that conversation to tap into and work with,” Nya recommended.Takeaway: Topic alignment is another way of saying ‘Don't focus on follower count.' Instead, brands should prioritize creators who are actively driving conversations around consumer interests — like cucumbers.I got to speak with Lindsey Gamble and Adweek's Senior Tech Reporter, Kendra Barnett, on a panel titled: Creator Content Only Belongs on Social... Or Does It?Spoiler alert: Creators are being effectively deployed up and down the funnel and across every channel.“Creator-featured ads do much better,” echoed Snapchat's Global Head of Public Figures, Francis Roberts, during a panel on Building a Brand That Lasts.The benefit of creators isn't purely for advertising purposes. With more brands launching personality-first projects — like Substack newsletters — creators are becoming even more indispensable for their creative skills and audience insights: these are partners who understand the type of content audiences want to consume!Takeaway: You're not just paying for assets or access to an influencer's audience, said Lindsey: “What I'm really excited about is bringing them in as consultants, bringing them in as creative partners. That leads to more co-creation and collaboration, as opposed to just, ‘Here's a brief, go create a video.'“You want to lead with a content-first approach.”“Brands want to be humanized, and creators can help them.”

Send us a text. We love to hear from our fans.SummaryIn this episode, Janet Engel interviews Peter Weedfald, Senior VP Sales and Brand Marketing and Harry Hessen, Associate VP Product Development and Design from Sharp Home Appliances, discussing their innovative products designed with universal design principles and aging in place in mind. They delve into the history and evolution of the microwave drawer, the introduction of the superheated steam oven, and the features of the radiant cooktop, emphasizing safety, convenience, and ergonomics for all users, especially the elderly.TakeawaysSharp focuses on universal design and aging in place.The microwave drawer was invented by Sharp to enhance kitchen safety.Products are designed to be user-friendly for all ages.Superheated steam cooking preserves nutrients in food.Low physical effort is a key design principle.Sharp has a strong commitment to innovation and quality.The microwave drawer has become a popular kitchen appliance.Ergonomics play a crucial role in product design.Sharp's products are made in Memphis, Tennessee.The company aims to educate consumers and designers about their products.Chapters00:00 Introduction to Sharp Home Appliances02:11 Understanding Universal Design and Aging in Place09:03 The Microwave Drawer: A Game Changer18:39 Innovations in Kitchen Appliances25:32 Market Trends and Consumer Insights31:10 Understanding Sharp's Market Position32:00 The Superheated Steam Oven: A Game Changer38:02 Innovative Cooking Techniques and Health Benefits43:02 Exploring the Radiant Cooktop Technology48:54 Universal Design and Aging in Place SolutionsSharp Appliance Video: https://riverside.fm/shared/exported-clip/d284929400423149e466Support the showwebsite: https://homedesignsforlife.com/Email: homedesignsforlife@gmail.com

In this episode, I share how not playing it safe can be the most powerful decision you make—for your creativity, your career, and your life. I open up about scrapping a nearly finished book to write something bolder and truer, and why embracing discomfort is the path to fulfillment and impact. This is a syndicate episode from the LinkedIn Speaker Series, where I sit down with Ashley Levy, Senior Director of Brand Marketing at LinkedIn, for a deep conversation about my latest book Never Play It Safe. We talk about trusting intuition, the myth of the linear career path, and the hidden cost of living by someone else's script. If you've ever felt stuck in “shoulds” or worried that taking a leap is too risky, this one's for you. Some highlights we explore: The yellow sticky note that sparked the idea behind Never Play It Safe. Why playing it safe is actually the riskiest move you can make. The #1 shared trait of top performers from my 1,000+ podcast interviews. How attention, not time, is your most valuable creative asset. Enjoy!

Organizations are demanding more from their IT management platforms—not just toolsets, but tailored systems that meet specific business and security objectives. Vivin Sathyan, Senior Technology Evangelist at ManageEngine, shares how the company is responding with an integrated approach that connects IT, security, and business outcomes.ManageEngine, a division of Zoho Corporation, now offers a suite of over 60 products that span identity and access management, SIEM, endpoint protection, service management, and analytics. These components don't just coexist—they interact contextually. Vivin outlines a real-world example from the healthcare sector, where a SIM tool detects abnormal login behavior, triggers an identity system to challenge access, and then logs the incident for IT service resolution. This integrated chain reflects a philosophy where response is not just fast, but connected and accountable.At the heart of the platform's effectiveness is contextual intelligence—layered between artificial intelligence and business insights—to power decision-making that aligns with enterprise risk and compliance needs. Whether it's SOC analysts triaging events, CIS admins handling system hygiene, or CISOs aligning actions with corporate goals, the tools are tailored to fit roles, not just generic functions. According to Vivin, this role-based approach is critical to eliminating silos and ensuring teams speak the same operational and risk language.AI continues to play a role in enhancing that coordination, but ManageEngine is cautious not to follow hype for its own sake. The company has invested in its own AI and ML capabilities since 2012, and recently launched an agent studio—but only after evaluating how new models can meaningfully add value. Vivin points out that enterprise use cases often benefit more from small, purpose-built language models than from massive general-purpose ones.Perhaps most compelling is ManageEngine's global-first strategy. With operations in nearly 190 countries and 18+ of its own data centers, the company prioritizes proximity to customers—not just for technical support, but for cultural understanding and local compliance. That closeness informs both product design and customer trust, especially as regulations around data sovereignty intensify.This episode challenges listeners to consider whether their tools are merely present—or actually connected. Are you enabling collaboration through context, or just stitching systems together and calling it a platform?Learn more about ManageEngine: https://itspm.ag/manageen-631623Note: This story contains promotional content. Learn more.Guest: Vivin Sathyan, Senior Technology Evangelist, ManageEngine | https://www.linkedin.com/in/vivin-sathyan/ResourcesLearn more and catch more stories from ManageEngine: https://www.itspmagazine.com/directory/manageengineLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, vivin sathyan, cybersecurity, ai, siem, identity, analytics, integration, platform, risk, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Fred Wilmot, CEO and co-founder of Detecteam, and Sebastien Tricaud, CTO and co-founder, bring a candid and critical take on cybersecurity's detection and response problem. Drawing on their collective experience—from roles at Splunk, Devo, and time spent in defense and offensive operations—they raise a core question: does any of the content, detections, or tooling security teams deploy actually work?The Detecteam founders challenge the industry's obsession with metrics like mean time to detect or respond, pointing out that these often measure operational efficiency—not true risk readiness. Instead, they propose a shift in thinking: stop optimizing broken processes and start creating better ones.At the heart of their work is a new approach to detection engineering—one that continuously generates and validates detections based on actual behavior, environmental context, and adversary tactics. It's about moving away from one-size-fits-all IOCs toward purpose-built, context-aware detections that evolve as threats do.Sebastien highlights the absurdity of relying on static, signature-based detection in a world of dynamic threats. Adversaries constantly change tactics, yet detection rules often sit unchanged for months. The platform they've built breaks detection down into a testable, iterative process—closing the gap between intel, engineering, and operations. Teams no longer need to rely on hope or external content packs—they can build, test, and validate detections in minutes.Fred explains the benefit in terms any CISO can understand: this isn't just detection—it's readiness. If a team can build a working detection in under 15 minutes, they beat the average breakout time of many attackers. That's a tangible advantage, especially when operating with limited personnel.This conversation isn't about a silver bullet or more noise—it's about clarity. What's working? What's not? And how do you know? For organizations seeking real impact in their security operations—not just activity—this episode explores a path forward that's faster, smarter, and grounded in reality.Learn more about Detecteam: https://itspm.ag/detecteam-21686Note: This story contains promotional content. Learn more.Guests: Fred Wilmot, Co-Founder & CEO, Detecteam | https://www.linkedin.com/in/fredwilmot/Sebastien Tricaud, Co-Founder & CTO, Detecteam | https://www.linkedin.com/in/tricaud/ResourcesLearn more and catch more stories from Detecteam: https://www.itspmagazine.com/directory/detecteamWebinar: Rethink, Don't Just Optimize: A New Philosophy for Intelligent Detection and Response — An ITSPmagazine Webinar with Detecteam | https://www.crowdcast.io/c/rethink-dont-just-optimize-a-new-philosophy-for-intelligent-detection-and-response-an-itspmagazine-webinar-with-detecteam-314ca046e634Learn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, fred wilmot, sebastien tricaud, detecteam, detection, cybersecurity, behavior, automation, red team, blue team, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this episode, Subo Guha, Vice President of Product Management at Stellar Cyber, shares how the company is reshaping cybersecurity operations for managed service providers (MSPs) and their customers. Stellar Cyber's mission is to simplify security without compromising depth—making advanced cybersecurity capabilities accessible to organizations without enterprise-level resources.Subo walks through the foundations of their open XDR platform, which allows customers to retain the endpoint and network tools they already use—such as CrowdStrike or SentinelOne—without being locked into a single ecosystem. This flexibility proves especially valuable to MSSPs managing dozens or hundreds of customers with diverse toolsets, including those that have grown through acquisitions. The platform's modular sensor technology supports IT, OT, and hybrid environments, offering deep packet inspection, network detection, and even user behavior analytics to flag potential lateral movement or anomalous activity.One of the most compelling updates from the conversation is the introduction of their autonomous SOC capability. Subo emphasizes this is not about replacing humans but amplifying their efforts. The platform groups alerts into actionable cases, reducing noise and allowing analysts to respond faster. Built-in machine learning and threat intelligence feeds enrich data as it enters the system, helping determine if something is benign or a real threat.The episode also highlights new program launches like Infinity, which enhances business development and peer collaboration for MSSP partners, and their Cybersecurity Alliance, which deepens integration across a wide variety of security tools. These efforts reflect Stellar Cyber's strong commitment to ecosystem support and customer-centric growth.Subo closes by reinforcing the importance of scalability and affordability. Stellar Cyber offers a single platform with unified licensing to help MSSPs grow without adding complexity or cost. It's a clear statement: powerful security doesn't need to be out of reach for smaller teams or companies.This episode offers a practical view into what it takes to operationalize cybersecurity across diverse environments—and why automation with human collaboration is the path forward.Learn more about Stellar Cyber: https://itspm.ag/stellar-cyber--inc--357947Note: This story contains promotional content. Learn more.Guest: Subo Guha, Senior Vice President Product, Stellar Cyber | https://www.linkedin.com/in/suboguha/ResourcesLearn more and catch more stories from Stellar Cyber: https://www.itspmagazine.com/directory/stellarcyberLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, subo guha, xdr, mssp, cybersecurity, automation, soc, ai, ot, threat detection, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Brand marketing can feel like a leap of faith – especially when your CEO wants numbers, your budget's tight, and you're juggling 15 other things. This session is for every marketer who's ever struggled to prove that brand work is more than just vibes. Tracksuit's country lead Dan Fleming will help you with:- Practical KPIs for brand – What to measure (beyond just reach and impressions) when you're short on time and budget.- Making brand measurable – Simple frameworks for linking brand activity to business impact, even if attribution is messy.- Tracking depending on spend – Low-cost to premium ways to track your brand over time and show progress to stakeholders.00:00 – Intro: Why brand tracking matters01:44 – Dan's story: From VC to brand believer04:11 – What we'll cover in this session05:00 – What is brand marketing today?10:05 – What metrics actually matter?12:57 – TikTok study: Impressions ≠ awareness16:25 – Brand vs performance: Why it's not either/or20:00 – The phone test: Future vs current demand22:00 – Making the case to your CFO27:30 – What to do when budgets are cut30:55 – Brand as delayed-response marketing33:20 – Tools for tracking brand at different stages40:10 – RealReal case study: Brand = $15m uplift43:00 – Founders and brand trust47:20 – How to build brand with a small team

Charles Henderson, who leads the cybersecurity services division at Coalfire, shares how the company is reimagining offensive and defensive operations through a programmatic lens that prioritizes outcomes over checkboxes. His team, made up of practitioners with deep experience and creative drive, brings offensive testing and exposure management together with defensive services and managed offerings to address full-spectrum cybersecurity needs. The focus isn't on commoditized services—it's on what actually makes a difference.At the heart of the conversation is the idea that cybersecurity is a team sport. Henderson draws parallels between the improvisation of music and the tactics of both attackers and defenders. Both require rhythm, creativity, and cohesion. The myth of the lone hero doesn't hold up anymore—effective cybersecurity programs are driven by collaboration across specialties and by combining services in ways that amplify their value.Coalfire's evolution reflects this shift. It's not just about running a penetration test or red team operation in isolation. It's about integrating those efforts into a broader mission-focused program, tailored to real threats and measured against what matters most. Henderson emphasizes that CISOs are no longer content with piecemeal assessments; they're seeking simplified, strategic programs with measurable outcomes.The conversation also touches on the importance of storytelling in cybersecurity reporting. Henderson underscores the need for findings to be communicated in ways that resonate with technical teams, security leaders, and the board. It's about enabling CISOs to own the narrative, armed with context, clarity, and confidence.Henderson's reflections on the early days of hacker culture—when gatherings like HoCon and early Def Cons were more about curiosity and camaraderie than business—bring a human dimension to the discussion. That same passion still fuels many practitioners today, and Coalfire is committed to nurturing it through talent development and internships, helping the next generation find their voice, their challenge, and yes, even their hacker handle.This episode offers a look at how to build programs, teams, and mindsets that are ready to lead—not follow—on the cybersecurity front.Learn more about Coalfire: https://itspm.ag/coalfire-yj4wNote: This story contains promotional content. Learn more.Guest: Charles Henderson, Executive Vice President of Cyber Security Services, Coalfire | https://www.linkedin.com/in/angustx/ResourcesLearn more and catch more stories from Coalfire: https://www.itspmagazine.com/directory/coalfireLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:charles henderson, sean martin, coalfire, red teaming, penetration testing, cybersecurity services, exposure management, ciso, threat intelligence, hacker culture, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this on-location conversation recorded during RSAC 2025, attorney, investor, and strategic advisor Yair Geva shares a global perspective shaped by years of legal counsel, venture investing, and deal-making across Israel, Europe, and the U.S. Geva offers unique insight into how cybersecurity, AI, and M&A are not only intersecting—but actively reshaping—the tech ecosystem.More than just a legal expert, Geva advises early-stage founders and institutional investors across markets, helping them navigate cultural, legal, and strategic gaps. With over 50 personal investments and a strong focus on cybersecurity in recent institutional activity, his perspective reflects where real momentum is building—and how smart capital is being deployed.AI Acceleration and M&A HesitationAccording to Geva, the accelerating capabilities of AI have created a strange paradox: in some sectors, VCs are hesitant to invest because the pace of change undermines long-term confidence. Yet in cybersecurity, AI is acting as a catalyst, not a caution. Cyber-AI combinations are among the few domains where deals are still moving quickly. He points to recent acquisitions—such as Palo Alto Networks' move on Protect AI—as a sign that strategic consolidation is alive and well, even if overall deal volume remains lighter than expected.Cyber Due Diligence Is Now Table StakesAcross all industries, cybersecurity evaluations have become a non-negotiable part of M&A. Whether acquiring a fashion brand or a software firm, buyers now expect a clear security posture, detailed risk management plans, and full disclosure of any prior breaches. Geva notes that incident response experience, when managed professionally, can actually serve as a confidence builder in the eyes of strategic buyers.From Global Hubs to Human ConnectionsWhile San Francisco remains a major force, Geva sees increasing momentum in New York, London, and Tel Aviv. Yet across all markets, he emphasizes that human relationships—trust, cultural understanding, and cross-border collaboration—ultimately drive deal success more than any legal document or term sheet.With a front-row seat to innovation and a hand in building the bridges that power global tech growth, Yair Geva is helping define the next chapter of cybersecurity, AI, and strategic investment.Listen to the full conversation to hear what's shaping the deals behind tomorrow's cybersecurity innovations.Note: This story contains promotional content. Learn more.Guest: Yair Geva, Attorney and Investor | https://www.linkedin.com/in/yairgeva/ResourcesLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, yair geva, cybersecurity, investment, ai, m&a, venture, resilience, innovation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this episode, Sean Martin speaks with Richard Seiersen, Chief Risk Technology Officer at Qualys, about a new way to think about cybersecurity—one that puts value and business resilience at the center, not just threats.Richard shares the thinking behind Qualys' Risk Operations Center, a new approach that responds directly to a common pain point: organizations struggling to manage vast amounts of telemetry from dozens of security tools without clear direction on how to act. Instead of forcing companies to build and maintain massive internal platforms just to piece together asset, vulnerability, and threat data, Qualys is creating a system to operationalize risk as a real-time, measurable business function.With a background that includes serving as Chief Risk Officer at a cyber insurance firm and co-authoring foundational books like How to Measure Anything in Cybersecurity Risk and The Metrics Manifesto, Richard frames the conversation in practical business terms. He emphasizes that success is not just about detecting threats, but about understanding where value exists in the business, and how to protect it efficiently.From Security Operations to Risk OperationsWhile a traditional SOC focuses on attack surface and compromise detection, the Risk Operations Center is designed to understand, prioritize, and mitigate value at risk. Richard describes how this involves normalizing data across environments, connecting asset identities—including ephemeral and composite digital assets—and aligning technical activity to business impact.The Risk Operations Center enables teams to think in terms of risk surface, not just threat surface, by giving security leaders visibility into what matters most—and the tools to act accordingly. And importantly, it does so without increasing headcount.A CISO's Role in the Business of RiskRichard challenges security leaders to break away from purely tactical work and lean into business alignment. He argues that boards want CISOs who think strategically—who can talk about capital reserves, residual risk, and how mitigation and transfer can be measured against business outcomes. In his words, “A successful business is in the business of exposing more value to more people… security must understand and support that mission.”This episode is packed with ideas worth listening to and sharing. What would your version of a Risk Operations Center look like?Learn more about Qualys: https://itspm.ag/qualys-908446Note: This story contains promotional content. Learn more.Guest: Rich Seiersen, Chief Risk Technology Officer, Qualys | https://www.linkedin.com/in/richardseiersen/ResourcesLearn more and catch more stories from Qualys: https://www.itspmagazine.com/directory/qualysLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, richard seiersen, risk, cybersecurity, data, resilience, telemetry, automation, ciso, soc, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Kubernetes revolutionized the way software is built, deployed, and managed, offering engineers unprecedented agility and portability. But as Edera co-founder and CEO Emily Long shares, the speed and flexibility of containerization came with overlooked tradeoffs—especially in security. What started as a developer-driven movement to accelerate software delivery has now left security and infrastructure teams scrambling to contain risks that were never part of Kubernetes' original design.Emily outlines a critical flaw: Kubernetes wasn't built for multi-tenancy. As a result, shared kernels across workloads—whether across customers or internal environments—introduce lateral movement risks. In her words, “A container isn't real—it's just a set of processes.” And when containers share a kernel, a single exploit can become a system-wide threat.Edera addresses this gap by rethinking how containers are run—not rebuilt. Drawing from hypervisor tech like Xen and modernizing it with memory-safe Rust, Edera creates isolated “zones” for containers that enforce true separation without the overhead and complexity of traditional virtual machines. This isolation doesn't disrupt developer workflows, integrates easily at the infrastructure layer, and doesn't require retraining or restructuring CI/CD pipelines. It's secure by design, without compromising performance or portability.The impact is significant. Infrastructure teams gain the ability to enforce security policies without sacrificing cost efficiency. Developers keep their flow. And security professionals get something rare in today's ecosystem: true prevention. Instead of chasing billions of alerts and layering multiple observability tools in hopes of finding the needle in the haystack, teams using Edera can reduce the noise and gain context that actually matters.Emily also touches on the future—including the role of AI and “vibe coding,” and why true infrastructure-level security is essential as code generation becomes more automated and complex. With GPU security on their radar and a hardware-agnostic architecture, Edera is preparing not just for today's container sprawl, but tomorrow's AI-powered compute environments.This is more than a product pitch—it's a reframing of how we define and implement security at the container level. The full conversation reveals what's possible when performance, portability, and protection are no longer at odds.Learn more about Edera: https://itspm.ag/edera-434868Note: This story contains promotional content. Learn more.Guest: Emily Long, Founder and CEO, Edera | https://www.linkedin.com/in/emily-long-7a194b4/ResourcesLearn more and catch more stories from Edera: https://www.itspmagazine.com/directory/ederaLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, emily long, containers, kubernetes, hypervisor, multi-tenancy, devsecops, infrastructure, virtualization, cybersecurity, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

"It's not just about selling a product. It's about creating a feeling people remember—and humor makes it unforgettable.” In this special episode of Growth Talks with Krystina Rubino, we highlight our favorite growth non-hacks: the timeless strategies that drive real results, not just quick wins. It's packed with smart insights, fresh perspectives, and valuable lessons for building lasting success. Hear from marketing leaders like Chiyong Jones (VP of Brand Marketing, Kajabi), Deanna Dong (Former Head of Product Marketing, Writer AI), Ian Yung (Former SVP of Revenue, Tonal), Laura Brooks (Co-founder, Foundation Collective), and Shane Pittson (Co-founder, So-and-So Venture Studio) as they break down what it takes to drive real growth in today's environment.

In today's threat environment, it's not enough to back up your data—you have to be able to trust that those backups will be there when you need them. That's the message from Sterling Wilson, Field CTO at Object First, during his conversation at RSAC Conference 2025.Object First is purpose-built for Veeam environments, offering out-of-the-box immutability (OOTBI) with a hardened, on-premises appliance. The goal is simple but critical: make backup security both powerful and practical. With backup credentials often doubling as access credentials for storage infrastructure, organizations expose themselves to unnecessary risk. Object First separates those duties by design, reducing the attack surface and protecting data even when attackers have admin credentials in hand.Immutability as a Foundation—Not a FeatureThe conversation highlights data from a recent ESG study showing that 81% of respondents recognize immutable object storage as the most secure way to protect backup data. True immutability means data cannot be modified or deleted until a set retention period expires—an essential safeguard when facing ransomware or insider threats. But Sterling emphasizes that immutability alone isn't enough. Backup policies, storage access, and data workflows must be segmented and secured.Zero Trust for Backup InfrastructureZero trust principles—verify explicitly, assume breach, enforce least privilege—have gained ground across networks and applications. But few organizations extend those principles into the backup layer. Object First applies zero trust directly to backup infrastructure through what they call zero trust data resilience. That includes verifying credentials at every step and ensuring backup jobs can't alter storage configurations.A Real-World Test: Marysville School DistrictWhen Marysville School District suffered a ransomware attack, nearly every system was compromised—except the Object First appliance. The attacker had administrative credentials, but couldn't access or encrypt the immutable backups. Thanks to the secure design and separation of permissions, recovery was possible—demonstrating that trust in your backups can't be assumed; it must be enforced by design.Meeting Customers Where They AreTo support both partners and end customers, Object First now offers OOTBI through a consumption-based model. Whether organizations are managing remote offices or scaling their environments quickly, the new model provides flexibility without compromising security or simplicity.Learn more about Object First: https://itspm.ag/object-first-2gjlNote: This story contains promotional content. Learn more.Guest: Sterling Wilson, Field CTO, Object First | https://www.linkedin.com/in/sterling-wilson/ResourcesLearn more and catch more stories from Object First: https://www.itspmagazine.com/directory/object-firstLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, sterling wilson, ransomware, immutability, backups, cybersecurity, zero trust, data protection, veeam, recovery, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC Conference 2025, Rupesh Chokshi, Senior Vice President and General Manager of the Application Security Group at Akamai, joined ITSPmagazine to share critical insights into the dual role AI is playing in cybersecurity today—and what Akamai is doing about it.Chokshi lays out the landscape with clarity: while AI is unlocking powerful new capabilities for defenders, it's also accelerating innovation for attackers. From bot mitigation and behavioral DDoS to adaptive security engines, Akamai has used machine learning for over a decade to enhance protection, but the scale and complexity of threats have entered a new era.The API and Web Application Threat SurgeReferencing Akamai's latest State of the Internet report, Chokshi cites a 33% year-over-year rise in web application and API attacks—topping 311 billion threats. More than 150 billion of these were API-related. The reason is simple: APIs are the backbone of modern applications, yet many organizations lack visibility into how many they have or where they're exposed. Shadow and zombie APIs are quietly expanding attack surfaces without sufficient monitoring or defense.Chokshi shares that in early customer discovery sessions, organizations often uncover tens of thousands of APIs they weren't actively tracking—making them easy targets for business logic abuse, credential theft, and data exfiltration.Introducing Akamai's Firewall for AIAkamai is addressing another critical gap with the launch of its new Firewall for AI. Designed for both internal and customer-facing generative AI applications, this solution focuses on securing runtime environments. It detects and blocks issues like prompt injection, PII leakage, and toxic language using scalable, automated analysis at the edge—reducing friction for deployment while enhancing visibility and governance.In early testing, Akamai found that 6% of traffic to a single LLM-based customer chatbot involved suspicious activity. That volume—within just 100,000 requests—highlights the urgency of runtime protections for AI workloads.Enabling Security LeadershipChokshi emphasizes that modern security teams must engage collaboratively with business and data teams. As AI adoption outpaces security budgets, CISOs are looking for trusted, easy-to-deploy solutions that enable—not hinder—innovation. Akamai's goal: deliver scalable protections with minimal disruption, while helping security leaders shoulder the growing burden of AI risk.Learn more about Akamai: https://itspm.ag/akamailbwcNote: This story contains promotional content. Learn more.Guest: Rupesh Chokshi, SVP & General Manager, Application Security, Akamai | https://www.linkedin.com/in/rupeshchokshi/ResourcesLearn more and catch more stories from Akamai: https://www.itspmagazine.com/directory/akamaiLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, rupesh chokshi, akamai, rsac, ai, security, cisos, api, firewall, llm, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this RSAC 2025 episode, Sean Martin sits down with Steve Schlarman, Senior Director of Product Management at Archer Integrated Risk Management, to explore how organizations are rethinking compliance and risk—not just as a box to check, but as a business enabler.At the center of the conversation is Archer Evolve, a new platform intentionally designed to move beyond legacy GRC workflows. Built on years of insight from customers and aligned with the company's post-RSA independence, Evolve aims to modernize how compliance and risk teams operate. That includes automating burdensome regulatory processes, surfacing business-relevant risk insights, and supporting more strategic decision-making.One standout capability comes from Archer's integration of Compliance.ai, a regulatory tech firm the company acquired to accelerate its transformation. By applying AI tuned specifically for the language of compliance, Archer can now help customers reduce review time per regulatory obligation from 100 hours to just a few. That's more than a productivity gain—it's a structural shift in how companies adapt to nonstop regulatory change.Another critical area is quantifying risk. Rather than relying on subjective heat maps, Archer enables organizations to calculate loss exposure in real terms. This creates a foundation for executive conversations rooted in financial and operational impact, not just abstract threat levels. That same quantitative view can be applied to understanding the cost of controls—ensuring that investments align with real business risk, rather than piling on complexity for the sake of coverage.The conversation closes on a powerful shift: risk and compliance teams freeing up time and brainpower to collaborate directly with the business. With the manual grunt work automated and controls mapped more intelligently, these teams can help shape new services and strategic initiatives—safely and confidently.This episode isn't just about software or frameworks. It's about what happens when governance becomes a driver of value, not just a reaction to fear.Listen in to hear how Archer is helping turn risk and compliance from operational drag into business advantage.Learn more about Archer Integrated Risk Management: https://itspm.ag/rsaarchwebNote: This story contains promotional content. Learn more.Guest: Steve Schlarman, Senior Director, Product Management, Archer Integrated Risk Management | https://www.linkedin.com/in/steveschlarman/ResourcesLearn more and catch more stories from Archer Integrated Risk Management: https://www.itspmagazine.com/directory/archerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, steve schlarman, risk, compliance, ai, governance, grc, quantification, controls, automation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this on-location episode recorded at the RSAC Conference, Sean Martin and Marco Ciappelli sit down once again with Rob Allen, Chief Product Officer at ThreatLocker, to unpack what Zero Trust really looks like in practice—and how organizations can actually get started without feeling buried by complexity.Rather than focusing on theory or buzzwords, Rob lays out a clear path that begins with visibility. “You can't control what you can't see,” he explains. The first step toward Zero Trust is deploying lightweight agents that automatically build a view of the software running across your environment. From there, policies can be crafted to default-deny unknown applications, while still enabling legitimate business needs through controlled exceptions.The Zero Trust Mindset: Assume Breach, Limit AccessRob echoes the federal mandate definition of Zero Trust: assume a breach has already occurred and limit access to only what is needed. This assumption flips the defensive posture from reactive to proactive. It's not about waiting to detect bad behavior—it's about blocking the behavior before it starts.The ThreatLocker approach stands out because it focuses on removing the traditional “heavy lift” often associated with Zero Trust implementations. Rob highlights how some organizations have spent years trying (and failing) to activate overly complex systems, only to end up stuck with unused tools and endless false positives. ThreatLocker's automation is designed to lower that barrier and get organizations to meaningful control faster.Modern Threats, Simplified DefensesAs AI accelerates the creation of polymorphic malware and low-code attack scripts, Zero Trust offers a counterweight. Deny-by-default policies don't require knowing every new threat—just clear guardrails that prevent unauthorized activity, no matter how it's created. Whether it's PowerShell scripts exfiltrating data or AI-generated exploits, proactive controls make it harder for attackers to operate undetected.This episode reframes Zero Trust from an overwhelming project into a series of achievable, common-sense steps. If you're ready to hear what it takes to stop chasing false positives and start building a safer, more controlled environment, this conversation is for you.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974Note: This story contains promotional content. Learn more.Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, rob allen, zero trust, cybersecurity, visibility, access control, proactive defense, ai threats, policy automation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Quantum computing and AI are no longer theoretical concepts for tomorrow—they're shaping how organizations must secure their infrastructure today. In this episode of the podcast, Marc Manzano, General Manager of Cybersecurity at SandboxAQ, joins the conversation to share how his team is helping organizations confront some of the most urgent and complex cybersecurity shifts of our time.SandboxAQ, a company spun out of Alphabet, operates at the intersection of quantum technology and artificial intelligence. Manzano highlights two immediate challenges that demand new approaches: the looming need for quantum-resistant cryptography and the unchecked proliferation of AI agents across enterprise systems.Post-Quantum Migration and Cryptographic AgilityManzano describes an industry-wide need for massive cryptographic migration in response to the quantum threat. But rather than treating it as a one-time fix, SandboxAQ promotes cryptographic agility—a framework that enables organizations to dynamically and automatically rotate credentials, replace algorithms, and manage certificates in real-time. Their approach replaces decades of static key management practices with a modern, policy-driven control plane. It's not just about surviving the post-quantum era—it's about staying ready for whatever comes next.Taming the Complexity of AI Agents and Non-Human IdentitiesThe second challenge is the surge of non-human identities—AI agents, machine workloads, and ephemeral cloud infrastructure. SandboxAQ's platform provides continuous visibility and control over what software is running, who or what it communicates with, and whether it adheres to security policies. This approach helps teams move beyond manual, one-off audits to real-time monitoring, dramatically improving how organizations manage software supply chain risks.Real Use Cases with Measurable ImpactManzano shares practical examples of how SandboxAQ's technology is being used in complex environments like large banks—where decades of M&A activity have created fragmented infrastructure. Their platform unifies cryptographic and identity management through a single pane of glass, helping security teams act faster with less friction. Another use case? Reducing vendor risk assessment from months to minutes, allowing security teams to assess software posture quickly and continuously.Whether it's quantum cryptography, AI risk, or identity control—this isn't a vision for 2030. It's a call to action for today.Learn more about SandboxAQ: https://itspm.ag/sandboxaq-j2enNote: This story contains promotional content. Learn more.Guest: Marc Manzano, General Manager of Cybersecurity at SandboxAQ | https://www.linkedin.com/in/marcmanzano/ResourcesLearn more and catch more stories from SandboxAQ: https://www.itspmagazine.com/directory/sandboxaqLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:marc manzano, marco ciappelli, sean martin, cryptography, quantum, ai, cybersecurity, nonhuman, keymanagement, rsac2025, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

The cybersecurity workforce shortage isn't a new problem—but according to Jamie Norton, Board Director at ISACA, it's one that's getting worse. In this on-location conversation during RSAC Conference 2025, Norton shares how ISACA is not only acknowledging this persistent gap but actively building pathways to close it, especially for early-career professionals.While many know ISACA for its certifications and events, Norton emphasizes that the organization's mission goes much deeper—supporting digital trust through education, community, and career development. One key area of focus: helping individuals navigate every phase of their professional journey, from new graduates to seasoned leaders. That includes new offerings like the Certified Cyber Operations Analyst (CCOA) credential, designed specifically to meet the growing demand for technical, hands-on skills in security operations roles.What's driving this shift? Norton points to employer demand for candidates who can walk into SOC and technical analyst roles with practical experience. The CCOA was created based on feedback from ISACA's 185,000+ global members and a wide network of hiring organizations, all highlighting the same pain point: early-stage roles are difficult to fill, not because people aren't interested, but because too many can't prove their skills in ways hiring managers understand.ISACA's response is both strategic and community-driven. Certification development is rooted in large-scale data analysis and enhanced by input from members around the world, ensuring each program reflects real-world needs. At the same time, ISACA recognizes that certifications alone don't create confidence. Community and mentorship matter—especially for those struggling with imposter syndrome or breaking into the field from non-traditional backgrounds.Looking ahead, ISACA is investing in career journey tools, AI-focused certifications, and guidance for post-quantum readiness—all while continuing to support members through local chapters and global programs.For those hiring, job-seeking, or guiding others into the field, this episode offers a grounded, forward-looking view into how one organization is equipping the cybersecurity workforce for the work that matters now—and what's coming next.Learn more about ISACA: https://itspm.ag/isaca-96808Note: This story contains promotional content. Learn more.Guest: Jamie Norton, Director Board of Directors, ISACA | https://www.linkedin.com/in/jamienorton/ResourcesLearn more and catch more stories from ISACA: https://www.itspmagazine.com/directory/isacaLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:jamie norton, sean martin, marco ciappelli, cybersecurity, certifications, workforce, skills, governance, community, careers, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

When it comes to cybersecurity, corporate executives are often the most targeted individuals—but their greatest vulnerabilities may lie beyond the office walls. In this episode recorded live at RSAC Conference 2025, Dr. Chris Pierson, Founder and CEO of BlackCloak, joins hosts Sean Martin and Marco Ciappelli to unpack why digital executive protection is now a business necessity, not a luxury.Dr. Pierson—a former two-time CISO, DHS cybersecurity advisor, and chief privacy officer—explains how BlackCloak addresses a long-ignored problem: the personal digital exposure of high-profile individuals and their families. From compromised home networks and identity theft to impersonation scams powered by deepfake technology, today's cyber threats easily bypass corporate defenses by exploiting softer targets at home.Digital Protection That Mirrors Physical SecurityJust as companies rely on third-party providers for health insurance or physical executive protection, Dr. Pierson advocates for a dedicated, privacy-conscious solution for securing personal digital lives. BlackCloak functions as a concierge-style service, guiding individuals through essential steps like securing high-risk accounts, managing privacy settings, shrinking their attack surface, and implementing a modern, multifactor verification system to prevent impersonation attacks.A Framework for ActionAt RSAC, Dr. Pierson unveiled BlackCloak's Digital Executive Protection Framework—a practical tool that includes 14 tenets and over 100 specific actions to assess and improve personal digital security maturity. The goal: help organizations prioritize what matters most. Instead of trying to secure every account or device equally, the framework focuses attention on high-value targets like banking credentials, communication platforms, and personal data exposed via data brokers.From Deepfakes to Real-World ConsequencesPierson also highlights the alarming growth of AI-powered impersonation attacks. With 42% of surveyed CISOs reporting executive-targeted deepfake incidents, and financial losses climbing, companies must think differently. It's not just about technology—it's about trust, relationships, and verification at every level of communication.This episode sheds light on how executive protection is evolving—and why your organization should consider extending its security strategy beyond the boardroom. To see how BlackCloak is redefining protection for the C-suite and their families, listen to the full episode.Learn more about BlackCloak: https://itspm.ag/itspbcwebNote: This story contains promotional content. Learn more.Guest: Chris Pierson, Founder & CEO, BlackCloak | https://www.linkedin.com/in/drchristopherpierson/ ResourcesLearn more and catch more stories from BlackCloak: https://www.itspmagazine.com/directory/blackcloakLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, chris pierson, cybersecurity, privacy, deepfakes, identity, executives, framework, protection, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Storage often sits in the background of cybersecurity conversations—but not at Infinidat. In this episode, Eric Herzog, Chief Marketing Officer of Infinidat, joins Sean Martin to challenge the notion that storage is simply infrastructure. With decades of experience at IBM and EMC before joining Infinidat, Herzog explains why storage needs to be both operationally efficient and cyber-aware.Cyber Resilience, Not Just StorageAccording to Herzog, today's enterprise buyers—especially those in the Global Fortune 2000—aren't just asking how to store data. They're asking how to protect it when things go wrong. That's why Infinidat integrates automated cyber protection directly into its storage platforms, working with tools like Splunk, Microsoft Sentinel, and IBM QRadar. The goal: remove the silos between infrastructure and cybersecurity teams and eliminate the need for manual intervention during an attack or compromise.Built-In Defense and Blazing-Fast RecoveryThe integration isn't cosmetic. Infinidat offers immutable snapshots, forensic environments, and logical air gaps as part of its storage operating system—no additional hardware or third-party tools required. When a threat is detected, the system can automatically trigger actions and even guarantee data recovery in under one minute for primary storage and under 20 minutes for backups—regardless of the dataset size. And yes, those guarantees are provided in writing.Real-World Scenarios, Real Business OutcomesHerzog shares examples from finance, healthcare, and manufacturing customers—one of which performs immutable snapshots every 15 minutes and scans data twice a week to proactively detect threats. Another customer reduced from 288 all-flash storage floor tiles to just 61 with Infinidat, freeing up 11 storage admins to address other business needs—not to cut staff, but to solve the IT skills shortage in more strategic ways.Simplified Operations, Smarter SecurityThe message is clear: storage can't be an afterthought in enterprise cybersecurity strategies. Infinidat is proving that security features need to be embedded, not bolted on—and that automation, integration, and performance can all coexist. For organizations juggling compliance requirements, sprawling infrastructure, and lean security teams, this approach delivers both peace of mind and measurable business value.Learn more about Infinidat: https://itspm.ag/infini3o5dNote: This story contains promotional content. Learn more.Guest: Eric Herzog, Chief Marketing Officer, Infinidat | https://www.linkedin.com/in/erherzog/ResourcesLearn more and catch more stories from Infinidat: https://www.itspmagazine.com/directory/infinidatLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, eric herzog, storage, cybersecurity, automation, resilience, ransomware, recovery, enterprise, soc, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this On Location Brand Story episode, Sean Martin speaks with Hugh Njemanze, Founder and CEO of Anomali, who has been at the center of cybersecurity operations since the early days of SIEM. Known for his prior work at ArcSight and now leading Anomali, Hugh shares what's driving a dramatic shift in how security teams access, analyze, and act on data.Anomali's latest offering—a native cloud-based next-generation SIEM—goes beyond traditional detection. It combines high-performance threat intelligence with agentic AI to deliver answers and take action in ways that legacy platforms simply cannot. Rather than querying data manually or relying on slow pipelines, the system dynamically spins up thousands of cloud resources to answer complex security questions in seconds.Agentic AI Meets Threat IntelligenceHugh walks through how agentic AI, purpose-built for security, breaks new ground. Unlike general-purpose models, Anomali's AI operates within a secure, bounded dataset tailored to the customer's environment. It can ingest a hundred-page threat briefing, extract references to actors and tactics, map those to the MITRE ATT&CK framework, and assess the organization's specific exposure—all in moments. Then it goes a step further: evaluating past events, checking defenses, and recommending mitigations. This isn't just contextual awareness—it's operational intelligence at speed and scale.Making Security More Human-CentricOne clear theme emerges: the democratization of security tools. With Anomali's design, teams no longer need to rely on a few highly trained specialists. Broader teams can engage directly with the platform, reducing burnout and turnover, and increasing organizational resilience. Managers and security leaders now shift focus to prioritization, strategic decision-making, and meaningful business conversations—like aligning defenses to M&A activity or reporting to the board with clarity on risk.Real-World Results and Risk InsightsCustomers are already seeing measurable benefits: an 88% reduction in incidents and an increase in team-wide tool adoption. Anomali's system doesn't just detect—it correlates attack surface data with threat activity to highlight what's both vulnerable and actively targeted. This enables targeted response, cost-effective scaling, and better use of resources.Learn more about Anomali: https://itspm.ag/anomali-bdz393Note: This story contains promotional content. Learn more.Guest: Hugh Njemanze, Founder and President at Anomali | https://www.linkedin.com/in/hugh-njemanze-603721/ResourcesLearn more and catch more stories from Anomali: https://www.itspmagazine.com/directory/anomaliLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, hugh njemanze, siem, cybersecurity, ai, threat intelligence, agentic ai, risk management, soc, cloud security, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC Conference 2025, Sean Martin catches up with Brian Dye, CEO of Corelight, to explore a recurring truth in cybersecurity: attackers adapt, and defenders must follow suit. In this episode, Dye lays out why traditional perimeter defenses and endpoint controls alone are no longer sufficient—and why it's time for security teams to look back toward the network for answers.Beyond the Perimeter: Visibility as a Force MultiplierAccording to Dye, many organizations are still relying on security architectures that were top-of-the-line a decade ago. But attackers have already moved on. They're bypassing endpoint detection and response (EDR) tools, exploiting unmanaged devices, IoT, and edge vulnerabilities. What's left exposed is the network itself—and that's where Corelight positions itself: providing what Dye calls “ground truth” through network-based visibility.Rather than rearchitecting environments or pushing intrusive solutions, Corelight integrates passively through out-of-line methods like packet brokers or traffic mirroring. The goal? Rich, contextual, retrospective visibility—without disrupting the network. This capability has proven essential for responding to advanced threats, including lateral movement and ransomware campaigns where knowing exactly what happened and when can mean the difference between paying a ransom or proving there's no real damage.Three Layers of Network InsightDye outlines a layered approach to detection:1. Baseline Network Activity – High-fidelity summaries of what's happening.2. Raw Detections – Behavioral rules, signatures, and machine learning.3. Anomaly Detection – Identifying “new and unusual” activity with clustering math that filters out noise and highlights what truly matters.This model supports teams who need to correlate signals across endpoints, identities, and cloud environments—especially as AI-driven operations expand the attack surface with non-human behavior patterns.The Metrics That MatterDye points to three critical success metrics for teams:• Visibility coverage over time.• MITRE ATT&CK coverage, especially around lateral movement.• The percentage of unresolved cases—those embarrassing unknowns that drain time and confidence.As Dye shares, organizations that prioritize network-level visibility not only reduce uncertainty, but also strengthen every other layer of their detection and response strategy.Learn more about Corelight: https://itspm.ag/coreligh-954270Note: This story contains promotional content. Learn more.Guest: Brian Dye, Chief Executive Officer, Corelight | https://www.linkedin.com/in/brdye/ResourcesLearn more and catch more stories from Corelight: https://www.itspmagazine.com/directory/corelightLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, brian dye, network, visibility, ransomware, detection, cybersecurity, soc, anomalies, baselining, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this pre-event Brand Story On Location conversation recorded live from RSAC Conference 2025, Emily Long, Co-Founder and CEO of Edera, and Kaylin Trychon, Head of Communications, introduce a new approach to container security—one that doesn't just patch problems, but prevents them entirely.Edera, just over a year old, is focused on reimagining how containers are built and run by taking a hardware-up approach rather than layering security on from the top down. Their system eliminates lateral movement and living-off-the-land attacks from the outset by operating below the kernel, resulting in simplified, proactive protection across cloud and on-premises environments.What's notable is not just the technology, but the philosophy behind it. As Emily explains, organizations have grown accustomed to the limitations of containerization and the technical debt that comes with it. Edera challenges this assumption by revisiting foundational virtualization principles, drawing inspiration from technologies like Xen hypervisors, and applying them in modern ways to support today's use cases, including AI and GPU-driven environments.Kaylin adds that this design-first approach means security isn't bolted on later—it's embedded from the start. And yet, it's done without disruption. Teams don't need to scrap what they have or undertake complex rebuilds. The system works with existing environments to reduce complexity and ease compliance burdens like FedRAMP.For those grappling with infrastructure pain points—whether you're in product security, DevOps, or infrastructure—this conversation is worth a listen. Edera's vision is bold, but their delivery is practical. And yes, you'll find them roaming the show floor in bold pink—“mobile booth,” zero fluff.Listen to the episode to hear what it really means to be “secure by design” in the age of AI and container sprawl.Learn more about Edera: https://itspm.ag/edera-434868Note: This story contains promotional content. Learn more.Guests: Emily Long, Founder and CEO, Edera | https://www.linkedin.com/in/emily-long-7a194b4/Kaylin Trychon, Head of Communications, Edera | https://www.linkedin.com/in/kaylintrychon/ResourcesLearn more and catch more stories from Edera: https://www.itspmagazine.com/directory/ederaLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:emily long, kaylin trychon, sean martin, marco ciappelli, containers, virtualization, cloud, infrastructure, security, fedramp, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Mayur Gupta is currently the CMO at Kraken, one of the largest crypto platforms in the world. Prior to that, he lead Marketing, Business Transformation and Growth at Gannett - USA Today Network, led Growth at Spotify and was the CMO at Freshly which eventually got acquired by Nestle. He was the first ever Chief Marketing Technologist at Kimberly Clark. In Today's Episode We Discuss: 03:25 Biggest Growth Lessons from Spotify 08:21 Role of Marketing in Product-Led Companies 13:35 How to Build a Growth Engine 20:40 Organic vs. Paid Growth Strategies 27:36 The Branding Dilemma: Performance vs. Brand Marketing 28:37 Creating Demand: The Role of Upper Funnel Marketing 29:35 Balancing Investment: Immediate vs Long Term Bets 30:03 Channel Saturation and Experimentation 31:42 Growth Strategies and Performance Metrics 34:54 Growth: Big Swings or Moving % Points 40:04 Successful Growth Experiments and Tactics 44:56 Quick Fire Questions and Final Thoughts  

Understanding Authentic Branding with Julie Nemitz   Episode #155   Welcome back to The Creative Soulpreneur. In today's episode, we reconnect with an extraordinary guest, Julie Nimitz. Julie's journey from a theater kid in Michigan, mentored by influential figures and inspired by a vibrant local theater scene, has taken her through a compelling career in corporate marketing. She merged her love for theater and her expertise in marketing to help small theaters amplify their stories in innovative ways. Now, Julie's entrepreneurial spirit and fearless nature have led her to work with individual artists, guiding them to authentically market themselves and their creative endeavors. Join us as we explore Julie's inspiring path, her transformational pivot from corporate to self-driven success, and her passion for making a meaningful impact in the arts community. This episode is packed with insights on blending creativity with strategy to leave a lasting legacy in the world of arts and theater.   Takeaways: Embrace the Pivot: Julie transitioned from a career in theater to corporate marketing, eventually founding the Theater Marketing Lab and Broad Impact Network. Her journey emphasizes the importance of fearlessly trying new things and pivoting when necessary. Personal Branding Matters: Both Julie and Nick highlight the importance of personal branding for artists and entrepreneurs. Knowing and authentically presenting who you are can open doors and create meaningful connections. Building Community for Impact: Julie's vision for the Broad Impact Network focuses on empowering female artists and advocates to create together and drive social change. This initiative underscores the power of community in making a difference.   Julie Website For Women in the Arts: Broad Impact Network   Julie Nemitz is a marketing mastermind who's shaking things up in the world of the performing arts. She is the founder of Theatre Marketing Lab, a consultancy dedicated to helping thousands of theatre artists and organizations grow audiences and amplify their work in the digital space –with a big dose of content marketing magic and a whole lot ofinnovative brand strategy. Julie is passionate about working with theatremakers, coaching them to harness the power of the internet to build brands. Since 2019, over 2,800 theaters have benefitted from training with the Theatre Marketing Lab where theatermakers can take self-guided training, group coaching sessions or collaborate one-on-one with Julie. Her signature programs Sell The Show! and Merrily We Roll Out: The Season Reveal Launch Plan have impacted local theatre marketing strategies from Glasgow to Melbourne and everywhere in between. Julie's newest project, Broad Impact Network, will launch in 2025. The program is a membership-based platform and community for women passionate about entertainment and the creative arts. Whether they are active contributors to the industry or avid supporters, Broad Impact Network empowers its members to celebrate, support, and shape the future of the arts. Our mission is to build a robust and engaged community of women who actively support female-identifying artists, advocate for freedom of artistic expression, and provide funding for women-led film, television, music, and theatre projects. Through community-driven initiatives—such as the Broad Impact Grant Program, in-person events Broads Night Out and Broads Night In, and a gamified engagement system—members wield their collective influence to amplify and celebrate women in the arts. Prior to the launch of Theatre Marketing Lab in 2019, Julie had a nearly fifteen-year career in sales and marketing with some of the top publishers and media companies, including Playbill, People Magazine, Meredith Dash Dot/Parents.com, and ScholasticPublishers. As a Vice President of Partnership Marketing at Triad Retail Media, she led her team to develop award-winning e-commerce content for Walmart.com. Julie travels the country (and the internet) speaking about marketing and the theatre industry for organizations such as the American Association of Community Theatre and The National Presenters Association and on numerous podcasts. She is also adjunct faculty at Western Michigan University, teaching Theatre Arts Marketing to the next generation of artists. In her spare time, Julie produces theatrical productions centered on the female experience including co-creating the original theatrical work “Does Anybody Have A Map? Motherhood In Stories and Song” which premiered in 2020 and moved into a social media content success story during the pandemic.   Nick Demos is a Tony and Olivier Award winning Broadway producer, documentary filmmaker, conscious business coach and manifestation expert. With over 15 years of teaching pranayama (breath work), yoga and creativity as well as thirty years in the entertainment industry, he has travelled from the Tony Awards to ashrams and run a multi-million dollar business in between. Nick helps you clear blocks and tap into your creative intuition so you can tell your stories and manifest the business and life of your dreams creating wealth and impact.  

How do you build a culture-led brand that stands out in an oversaturated market? Skullcandy CEO Brian Garofalow shares how brands like Igloo and Skullcandy thrive by merging counterculture with commerce, balancing operational discipline with creativity, and leaning into brand identity to punch above their weight in crowded market categories.

As anticipation builds for the RSAC Conference 2025, ISACA leaders Mary Carmichael and Dooshima Dabo'Adzuana join Sean Martin and Marco Ciappelli to preview what the global technology and cybersecurity association has in store for attendees this year. With a focus on expanding community, AI governance, and professional development, their conversation reveals how ISACA is showing up with both timely insights and tangible resources.Mary Carmichael, President of ISACA's Vancouver Chapter and a CPA focused on cybersecurity risk and governance, highlights the session she's co-presenting with Dooshima Dabo'Adzuana: Third-Party AI: What Are You Really Buying? Their talk will explore the increasing complexity of evaluating AI solutions procured from vendors—especially those embedding large language models. Topics include due diligence during procurement, monitoring post-deployment, and assessing whether vendor practices align with internal risk and privacy requirements.Dooshima Dabo'Adzuana, a researcher at Boise State University and leader from ISACA's Abuja Chapter, shares how ISACA members across regions are grappling with similar questions: What does AI mean for my organization? What risks do third-party integrations introduce? She emphasizes the importance of frameworks and educational tools—resources that ISACA is making readily available at their booth (South Expo #2268) and through new certification tracks in AI audit and security.Alongside the AI focus, visitors to the booth can explore results from ISACA's Quantum Pulse Poll and access guidance on encryption readiness for a post-quantum future. The booth will also feature a selfie station and serve as a meeting point for the diverse ISACA community, with members from over 220 chapters worldwide.The conversation rounds out with a critical discussion on cybersecurity career development. Both Mary and Dooshima share personal stories of transitioning into the field—Mary from accounting, Dooshima from insurance—and call for broader recognition of transferable skills. They point to global tools, such as career pathway frameworks supported by ISACA and the UK Cyber Security Council, as essential for addressing the persistent workforce gap.This episode offers a preview of how ISACA is connecting global conversations on AI, quantum, and professional development—making RSAC Conference 2025 not just a tech showcase, but a community gathering rooted in learning and action.Stop by booth 2268 in the South Expo to explore how ISACA are equipping professionals with practical tools for AI governance, quantum readiness, and cybersecurity career growth—and how your organization can benefit from a stronger, more connected community.Learn more about ISACA: https://itspm.ag/isaca-96808Guests:Mary Carmichael, President of ISACA's Vancouver Chapter | https://www.linkedin.com/in/carmichaelmary/Dooshima Dabo'Adzuana, a researcher at Boise State University and leader from ISACA's Abuja Chapter | https://www.linkedin.com/in/dooshima-dabo-adzuana/ResourcesMary and Dooshima's session at RSA Conference: https://path.rsaconference.com/flow/rsac/us25/FullAgenda/page/catalog/session/1737642290064001tqyqLearn more about ISACA's AI resources: https://www.isaca.org/resources/artificial-intelligenceLearn more about ISACA's credentials: https://www.isaca.org/credentialingLearn more and catch more stories from ISACA: https://www.itspmagazine.com/directory/isacaLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsa-conference-usa-2025-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverage______________________Keywords: ai, quantum, cybersecurity, risk, governance, audit, certification, encryption, rsa, rsac, third-party, compliance, career, skills, education, community, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More

At this year's RSAC Conference, the team from ThreatLocker isn't just bringing tech—they're bringing a challenge. Rob Allen, Chief Product Officer at ThreatLocker, joins Sean Martin and Marco Ciappelli for a lively pre-conference episode that previews what attendees can expect at booth #854 in the South Expo Hall.From rubber ducky hacks to reframing how we think about Zero Trust, the conversation highlights the ways ThreatLocker moves beyond the industry's typical focus on reactive detection. Allen shares how most cybersecurity approaches still default to allowing access unless a threat is known, and why that mindset continues to leave organizations vulnerable. Instead, ThreatLocker's philosophy is to “deny by default and permit by exception”—a strategy that, when managed effectively, provides maximum protection without slowing down business operations.ThreatLocker's presence at the conference will feature live demos, short presentations, and hands-on challenges—including their popular Ducky Challenge, where participants test whether their endpoint defenses can prevent a rogue USB (disguised as a keyboard) from stealing their data. If your system passes, you win the rubber ducky. If it doesn't? They (temporarily) get your data. It's a simple but powerful reminder that what you think is secure might not be.The booth won't just be about tech. The team is focused on conversations—reconnecting with customers, engaging new audiences, and exploring how the community is responding to a threat landscape that's growing more sophisticated by the day. Allen emphasizes the importance of in-person dialogue, not only to share what ThreatLocker is building but to learn how security leaders are adapting and where gaps still exist.And yes, there will be merch—high-quality socks, t-shirts, and even a few surprise giveaways dropped at hotel doors (if you resist the temptation to open the envelope before visiting the booth).For those looking to rethink endpoint protection or better understand how proactive controls can complement detection-based tools, this episode is your preview into a very different kind of cybersecurity conversation—one that starts with a challenge and ends with community.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsa-conference-usa-2025-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverage______________________Keywords: rsac conference, cybersecurity, endpoint, zero trust, rubber ducky, threat detection, data exfiltration, security strategy, deny by default, permit by exception, proactive security, security demos, usb attack, cyber resilience, network control, security mindset, rsac 2025, event coverage, on location, conference____________________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWant to tell your Brand Story Briefing as part of our event coverage? Learn More