Podcasts about brand marketing

Sztuczna inteligencja zmienia nie tylko narzędzia marketingowe, ale również sposób, w jaki klienci szukają informacji i podejmują decyzje zakupowe. Coraz częściej pierwszy etap researchu odbywa się w ChatGPT i innych modelach AI.

By the time a patient searches for urgent care, the marketing battle is already half over. On the Ignite Healthcare Marketing podcast, host Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Miriam Rose Lee, CMO of MainStreet Family Care, to unpack how urgent care brands win patient trust long before the search happens. Miriam shares the brand-building, local search, and reputation strategies driving growth across 67 clinics in rural and metro markets. If your clinics are relying only on paid search to drive volume, this conversation will reframe your entire approach. You'll walk away knowing: Why community presence and brand familiarity drive more urgent care visits than paid social How to build a local SEO and Google Business profile strategy that converts at the right moment The review incentive system that gets clinic staff actively asking for five-star feedback How to align marketing and operations so patient experience doesn't undercut your acquisition efforts If you want to build local patient trust that holds up before, during, and after the clinic visit, this is the episode to listen to next. RELATED RESOURCES Connect with Miriam - https://www.linkedin.com/in/miriamroselee/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Mastering Performance Max (PMAX) for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-max-pmax-healthcare-guide/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/

Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Cybersecurity assurance was supposed to give boards, regulators, customers, and partners a clear answer to one question: can the security of the organizations they depend on actually be trusted? In 2026, that answer is harder than ever to come by. Supply chains are sprawling, attackers are pivoting through third parties, and too many assurance reports still rely on questionnaires, self-attestations, and frameworks that have not kept pace with the threat landscape. The 2026 HITRUST Trust Report calls that gap what it is: a Trust Crisis. In this Brand Spotlight, Vincent Bennekers, VP of Quality at HITRUST, walks through what four years of performance data across thousands of certified environments now show: 99.62% of HITRUST-certified environments remained breach-free in 2025. That stands in stark contrast to industry surveys reporting that more than 40% of organizations have experienced a breach. Vincent Bennekers is direct on why the numbers hold up: prescriptive controls, a centralized quality review, and an assurance methodology built for measurable outcomes rather than checkbox compliance. Healthcare makes the point even sharper. HITRUST examined the top fifty breaches on the HHS OCR breach portal, the public listing some in the industry refer to as the wall of shame. None of them occurred in a HITRUST-certified environment. For an industry that consistently ranks as the most breached and the most expensive to breach, that is a signal worth pausing on. Quality of the report itself matters as much as the framework behind it. Vincent Bennekers describes a layered review model with automated and manual checks, independent reviewers, and centralized HITRUST quality assurance prior to issuance. Every certification HITRUST issues goes through that same review. Stakeholders consuming any other assurance report should be asking exactly how its integrity is being ensured, and what is actually behind the stamp. Supply chain risk is the throughline. The 2025 Verizon Data Breach Investigations Report found third-party-involved breaches doubled, climbing from 15% to 30%. HITRUST requires service provider coverage, mandatory in the r2 assessment and optional but heavily adopted in the e1 and i1, where over 80% of organizations are choosing to address service provider controls thanks to a streamlined inheritance model. The report closes with a five-step roadmap for stakeholders: shift from flexible compliance to threat-intelligent assurance, verify assurance report integrity, reduce supply chain exposure, secure AI implementations through prescriptive controls, and reassess the definition of good information security assurance. Vincent Bennekers is clear that AI belongs in this conversation now, with HITRUST offering AI certification to address risks across data protection, model integrity, and automated decision-making. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Vincent Bennekers, VP of Quality at HITRUST LinkedIn: https://www.linkedin.com/in/vincent-bennekers-a0b3201/ RESOURCES Learn more about HITRUST: https://hitrustalliance.net/ Download the 2026 HITRUST Trust Report: https://hitrustalliance.net/trust-report Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Vincent Bennekers, HITRUST, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, 2026 HITRUST Trust Report, trust crisis, cybersecurity assurance, third-party risk, supply chain security, healthcare cybersecurity, HHS OCR breach portal, HITRUST certification, r2 certification, e1 certification, i1 certification, threat-intelligent assurance, AI security certification, information risk management Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Agentic AI was the theme that pulled away from the pack at RSAC Conference 2026. Tony Anscombe of ESET makes the case that once AI shifts from being directed by humans to operating with its own objectives and logic, the security surface changes with it, and organizations are being forced to rethink what they protect and how. At the show, ESET announced two products that meet that moment head on. The ESET AI Skills Checker is a free-to-use tool coming to market. ESET AI Protection looks inside AI sessions on the endpoint, flagging sensitive data leakage, malicious links returned by AI systems, and suspicious behavior, and surfacing it all inside normal cybersecurity operations for investigation, blocking, or detection. Tony closes with a reminder worth keeping. His first RSA was in 1998, and the technology he worked on then (sandboxing, dynamic code, remote windowing, encryption, authentication) mirrors a lot of what walks the RSAC Conference floor today. The packaging evolves, the core principles do not. Build forward, but do not lose sight of what the past already proved. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Tony Anscombe, Chief Security Evangelist, ESET LinkedIn: https://www.linkedin.com/in/tonyanscombe/ RESOURCES Learn more about ESET: https://www.eset.com ESET AI Skills Checker and ESET AI Protection: https://www.eset.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Tony Anscombe, ESET, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, agentic AI, AI security, RSAC Conference 2026, threat intelligence, MDR, EDR, endpoint security, AI Skills Checker, AI Protection, cybersecurity community, multifactor authentication, cybersecurity evolution Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Long Game Podcast, David Khim sits down with Johann Wrede, Global CMO at UserTesting, to explore how AI is reshaping brand perception, the role of the modern CMO, and why truly customer-centric marketing still comes down to diet and exercise. They discuss why AI has become the new front door to brands — compressing and abstracting how companies are perceived before a human ever visits their site — and how marketers can influence (but never fully control) that narrative. Johann also shares his philosophy on solution marketing over product marketing, the big bets he's making on in-person events, and how he's building agentic marketing workflows to give his team better first drafts without replacing their judgment. Key Takeaways: AI has become the new front door to brands, compressing and abstracting brand identity before a prospect ever reaches your website — and marketers can influence this but not control it. Semantic pre-compression — stripping fluff and using single, precise descriptors — is the most practical way to influence how LLMs represent your brand. Brand consistency across every customer touchpoint (marketing, sales, support, product) is the only durable lever marketers have in an AI-driven world. The CMO's role is not just pipeline — it's stewarding how the market understands the company across the entire customer journey, including post-sale. Solution marketing outperforms product marketing because people spend money to solve problems, not to add tools to their stack. Listening to sales calls is still the most underutilized source of messaging, positioning, and prompt-tracking insight available to marketing teams. Agentic marketing workflows — chaining copywriter, persona, humanizer, and CRO agents — can dramatically improve first-draft quality before a human ever reviews the output. The workplace is shifting from knowledge work to thought work: the value is no longer what you know but how creatively and critically you can think through problems. Show Links Visit UserTesting on Twitter Connect with Johann Wrede on LinkedIn Connect with David Khim on LinkedIn and Twitter Connect with Omniscient Digital on LinkedIn or Twitter Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Blue Ocean vs Red Ocean SEO Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social:  Twitter: @beomniscient LinkedIn: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they're making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world. Read the latest edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Franchise Woman Podcast, Rebecca Monet and Tracy Kawa sit down with Jenna Law, Senior Director of Brand Marketing and Communications at Keke's Breakfast Cafe. Jenna is a powerhouse marketing leader who built Keke's marketing function from the ground up—transforming a beloved regional brand into a scalable, high-growth franchise system. With experience spanning creative agencies, Fortune 500 brands, and restaurant marketing, Jenna brings a unique perspective on what it takes to build a brand that resonates—and scales. In this episode, you'll learn: ✔️ How to build a brand from scratch (without losing its authenticity) ✔️ Why "generalists" often make the best leaders ✔️ The secret to turning a brand voice into a brand megaphone ✔️ How to lead through uncertainty and constant change ✔️ Why people-first thinking drives better marketing decisions ✔️ How strong teams are built through complementary strengths Jenna also shares powerful insights on leadership, confidence, and what it means to "bedazzle your own box"—a reminder to embrace your unique strengths rather than trying to fit into someone else's mold. If you're a franchisor, marketer, or leader navigating growth and change, this episode is packed with practical insights you can apply immediately.

Growing a DSO to 100+ locations usually means trading local soul for corporate efficiency. It doesn't have to. In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing sits down with Britney Long, EVP of Marketing at GPS Dental to break down how her team built the marketing infrastructure behind more than 100 dental practices while still keeping every brand local and patient-focused. From AI search and patient retention to tech stack decisions and lifecycle marketing, Britney shares the systems, lessons, and strategies helping GPS Dental scale nationwide growth without creating a "cookie cutter" experience. You'll walk away with: How to decide what to centralize vs. keep local across a multi-location portfolio The first marketing hire that changed how GPS understood patient experience Why AI search optimization is now the foundation, not the bonus How to stop losing patients you already paid to acquire If you're building or scaling a multi-location healthcare brand and trying to grow while keeping the patient experience local and personal, this is the episode to listen to next.. RELATED RESOURCES Connect with Britney- https://www.linkedin.com/in/britney-long-marketing/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ DSO Marketing: Branded House vs. House of Brands  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/

If your patient acquisition strategy depends too heavily on paid media, this episode explains why brand trust is now the real growth lever. On this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Courtney Taylor, Senior Director of Brand Marketing at PDS Health, to discuss how one of the nation's largest healthcare organizations is using brand strategy to stand out in a crowded, low-trust market. They break down how clearer messaging, smarter storytelling, and connected consumer experiences can improve performance marketing efficiency and long-term patient loyalty. For healthcare marketers facing rising costs and shrinking attention spans, this shift is critical. You will learn: Why trust is becoming the biggest driver of patient conversion How stronger branding reduces lower-funnel acquisition pressure Ways to make complex healthcare messages simple and human How partnerships and storytelling expand reach beyond paid ads If you want a smarter patient growth strategy that doesn't rely on chasing clicks, this is the episode to listen to next. RELATED RESOURCES Connect with Courtney - https://www.linkedin.com/in/courtneyjotaylor/ How to Build a Full-Funnel Healthcare Marketing Strategy -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ DSO Marketing: Branded House vs. House of Brands  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/

The Dallas Cowboys aren't just a sports team; they are a global entertainment brand that happens to play football on Sundays. Love them or hate them, you can't argue with the brand. The star. The cheerleaders. The stadium. The cultural footprint that extends from Texas to Tokyo. This week, we sat down with Senior Director of Brand Marketing Rob Sender to talk about growing an already passionate fanbase, leveraging all your assets, and getting people excited even when the product isn't having a good year.This episode is supported by ⁠Wunderkind Ads⁠. 

Enterprises spent the last decade hardening the front door for human users. Now a new class of worker is showing up to the same applications, asking for the same data, and acting on someone else's behalf. Shreyans Mehta, Co-Founder and Chief Technology Officer of Cequence Security, joins ITSPmagazine to talk through what changes when ten or more agents are operating in your name across email, code repositories, Confluence, Salesforce, and ServiceNow at the same time. For Shreyans Mehta, safe enablement is the central question. Consumer chatbots normalized point-to-point connections into personal inboxes, but enterprise agents are reaching into crown-jewel systems where blanket access is not an option. Cequence Security has spent years protecting applications and APIs for telcos, financial institutions, and retailers, and that history shapes how the team is approaching the agentic shift: how do you let the right work get done without handing over the keys to the building? Identity alone is not the answer. Agents can hallucinate, can be prompt-injected, and will go to great lengths to complete a task. Cequence Security addresses this with what Shreyans Mehta calls an agent persona, a dynamic, job-description-driven scope that limits an agent to exactly what its role requires. An email assistant gets read access and a calendar check, not the ability to send or delete. The job defines the permissions, and the permissions follow the agent through the Cequence AI Gateway platform. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Shreyans Mehta, Co-Founder and Chief Technology Officer, Cequence Security LinkedIn: https://www.linkedin.com/in/shreyans-mehta-37a529/ RESOURCES Learn more about Cequence Security: https://www.cequence.ai/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Shreyans Mehta, Cequence Security, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, agentic AI, agent identity, AI agents, agent persona, API security, non-human identity, safe enablement, enterprise AI, prompt injection, MCP, AI gateway Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I'm back with a slightly different episode this week, as I break down the brands behind Coachella ! Whilst Coachella is a music festival, every year, the brands turn out!!!So I dissect, the best of brands, brand activations and celebrity marketing, from Gap Hoodie House to the iconic Rhode World, to Barbie at Coachella and so much more! Enjoy! ☺️

The focal point of this podcast episode centers on the intricate world of barbecue, as we engage in a profound dialogue with David Ehart, the Senior Director of Communications and Brand Marketing for Prairie Fresh. Our conversation traverses various dimensions of barbecue culture, including the nuances of meat selection and preparation, particularly emphasizing the advancements made in the evaluation of pork quality. Ehart elucidates the technological innovations implemented in their facilities, which have been meticulously developed over several years to enhance the marbling and overall quality of the meat. Additionally, we delve into the competitive barbecue scene, exploring the challenges and opportunities that arise within this increasingly expensive sport, as well as the importance of accessibility for enthusiasts at all levels. This episode not only sheds light on the technical aspects of barbecue but also reflects on the personal joys and experiences that accompany this culinary art form, culminating in Ehart's poignant reminder to approach life with seriousness while maintaining an inherent sense of levity.Links referenced in this episode:prairiefresh.comseaboardfoods.comCompanies mentioned in this episode:Painted Hills Natural BeefPrairie FreshSeaboard FoodsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The principal focus of this podcast episode revolves around an in-depth discussion with David Ehart, the Senior Director of Communications and Brand Marketing for Seaboard Foods, known for its Prairie Fresh brand. We delve into the intricacies of the pork industry, addressing the significant role of ethical practices and animal welfare in contemporary agriculture. David, drawing from his extensive background in agricultural journalism and public relations, elucidates the profound connection between barbecue culture and high-quality pork production. Throughout our conversation, we explore the evolution of consumer expectations regarding meat sourcing and preparation, as well as the emerging trends in the culinary landscape. Our discourse not only highlights the technical aspects of pork production but also underscores the community spirit prevalent within the barbecue world, establishing a dialogue that fosters understanding and appreciation of this vital industry.Links referenced in this episode:heritagesteel.usoregoncrabcommission.comoregondungeness.orgpigpowder.comCompanies mentioned in this episode:Painted Hills Natural BeefSeaboard FoodsPrairie FreshWeston KiaHeritage SteelOregon Dungeness CrabSmithfieldThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The floor at RSAC Conference 2026 had one dominant frequency, and it was not subtle. Every booth, every hallway, every late-night conversation kept circling back to the same question: how do enterprises adopt AI agents without losing control of them? In a post-conference follow-up, Itamar Apelblat, Co-Founder and CEO of Token Security, translates what he heard on the ground into what the data now confirms. Token Security arrived at RSAC with a fresh set of findings, produced in collaboration with the Cloud Security Alliance and released alongside the event. The report, Autonomous but Not Controlled: AI Agent Incidents Now Common in Enterprises, puts numbers to what practitioners already suspected: 65 percent of organizations have experienced an AI agent-related incident in the past twelve months, and 82 percent discovered agents running in their environment that no one had authorized. Only 21 percent have a formal process for decommissioning agents — a gap Itamar Apelblat flags as a low-hanging attack path. The short version from the conversation: visibility is the starting line, not the finish line, and the path from discovery to intent-based enforcement is where most programs are stuck. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Itamar Apelblat, Co-Founder and CEO, Token Security | https://www.linkedin.com/in/itamar-apelblat/ RESOURCES Learn more about Token Security: https://www.token.security/ Download the CSA + Token Security Report — Autonomous but Not Controlled: AI Agent Incidents Now Common in Enterprises: https://cloudsecurityalliance.org/artifacts/autonomous-but-not-controlled-ai-agent-incidents-now-common-in-enterprises Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Itamar Apelblat, Token Security, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, AI agents, agentic AI, non-human identity, identity security, shadow AI, CSA report, Cloud Security Alliance, intent-based access, AI agent governance, agent decommissioning, RSAC Conference 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

RSAC Conference 2026 is in the books, and the post-event read is familiar. More vendors, more AI-driven marketing, more noise, and a buyer-side audience that increasingly cannot tell who to trust. Michael Parisi, Chief Growth Officer at Steel Patriot Partners, joins ITSPmagazine for a quick post-event catch-up on what he walked away with, and what is quietly shifting underneath all that volume. The headline takeaway is what Michael Parisi calls the "fog of more." Marketing has done its job too well. CISOs and business leaders facing real decisions cannot tell competing solutions apart, do not know where to start, and are not sure their current stack is even the right one. Too much information has become its own information problem. What is shifting, according to Michael Parisi, is where the meaningful conversations actually happen. Closed-door, hallway, and dinner conversations have always existed at RSAC Conference, but more people are now openly recognizing that this is where the real industry decisions get made. That recognition is changing how teams plan to engage with future conferences and industry events. For Steel Patriot Partners, which describes itself as business owners first, engineers second, and security and compliance practitioners third, that is exactly the conversation they want to be in. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Michael Parisi, Chief Growth Officer, Steel Patriot Partners | https://www.linkedin.com/in/michael-parisi-4009b2261/ RESOURCES Learn more about Steel Patriot Partners: https://www.steelpatriotpartners.com Steel Patriot Partners Assistance Center: https://www.steelpatriotpartners.com View all of our RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac26 Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Michael Parisi, Steel Patriot Partners, Marco Ciappelli, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, RSAC Conference 2026, RSAC, cybersecurity compliance, fog of more, vendor noise, CISO, GRC, cybersecurity advisory, FedRAMP, CMMC, HITRUST, AI security marketing, hallway conversations, post RSAC Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

RSAC Conference 2026 made one thing impossible to miss: AI is on every sticker, every slide, and every booth. Sorting signal from marketing has never been harder. Lisa Liu, Corporate Marketing and Communications Manager at Stellar Cyber, joins this Brand Highlight to continue a conversation that started on the show floor in San Francisco and was worth picking up again once the noise settled. Stellar Cyber has been incorporating machine learning into every layer of its security platform since 2015, well before AI became the marketing default. The position Lisa Liu brings is direct: AI is not a one-size-fits-all solution. A large language model is not the most efficient way to parse log data, and slapping an AI label on existing functionality is not the same as designing for the analyst pain points at every stage of detection, investigation, and response. The conversation closes on the autonomous SOC question, where Stellar Cyber argues for a human-augmented approach. Promises of complete autonomy deserve healthy skepticism; guardrails matter, and keeping a human analyst in the loop is what allows AI mistakes to be caught and contained before they cascade. It is a Brand Highlight worth a few minutes for anyone trying to separate AI substance from AI theater in security operations. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Lisa Liu, Corporate Marketing and Communications Manager, Stellar Cyber | On LinkedIn: https://www.linkedin.com/in/lisaaliu/ RESOURCES Learn more about Stellar Cyber: https://stellarcyber.ai/ View all of our RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac26 Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Lisa Liu, Stellar Cyber, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, RSAC Conference 2026, Multi-Layer AI, human-augmented autonomous SOC, machine learning, Open XDR, NG-SIEM, security operations, AI in cybersecurity, agentic AI, SOC analyst, security platform Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Trust is no longer a brand message. It is the growth engine behind patient acquisition today. In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Rachel Johnson, Marketing Director at Acorn Health, to break down how healthcare marketing is shifting toward consumer-led journeys where patients arrive informed, empowered, and already forming opinions before they ever engage. She shares how behavioral health has become a powerful example of this shift and why marketers must rethink how they build trust across the entire experience. This matters because growth is no longer driven by channels alone. It is driven by how well your brand shows up across every touchpoint patients actually trust. You will learn: Why patient journeys are longer, messier, and harder to control How reputation and peer conversations shape patient decisions What it takes to build trust before the first interaction How to align marketing and operations to reduce friction   If you are rethinking how to drive real patient growth today, this is a conversation you do not want to miss. RELATED RESOURCES Connect with Rachel - https://www.linkedin.com/in/racheljohnson730/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Optimizing for AI Search: A New Era in Healthcare Marketing  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

In this episode, we talk to Mark Sage. Mark is a Writer and Strategist who explores the Psychology behind loyalty and how brands can earn it. He's got bags of practical experience in multiple markets, having worked on Nectar in the UK and Yuu Rewards in Hong Kong, from where he joined us for this podcast. External resources:Mark's Medium Writing - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Sunday Morning Blues by Rymdklang Soundtracks. CLICK HERE

At The NAMM Show 2026, John Page walks Sean Martin of ITSPmagazine through a hand-painted electric guitar called the Retablo. The motifs are lifted from the artwork that traditionally sits behind a cathedral altar, reimagined so the saints and icons are not from scripture but from the roots of American music. Sister Rosetta Tharpe. Muddy Waters. Howlin' Wolf. Mahalia Jackson. The canvases themselves are cut from the floorboards of an old church. It is one of the most personal guitars John Page has ever built. The conversation traces the arc of John Page Guitars, the small-batch shop John Page runs after more than 20 years at Fender, where he co-founded the legendary Custom Shop and led guitar research and development. He has now been designing and building guitars for 53 years. What gets made today at John Page Guitars is built by a small team, with John Page handling his own custom work and prototypes while a master builder works alongside him on production models. What makes the instruments different is not one big thing but a series of quiet decisions. John Page mounts the neck to the body with threaded machine inserts and machine bolts instead of standard wood screws, a coupling he believes transfers tone better between neck and body and adds overtone complexity that a conventional bolt-on simply does not produce. A flatter 12-inch radius, a reverse-angled bridge pickup that removes the ice-pick high, a vintage-feeling neck profile. Every decision serves a single goal: an instrument that sings as a complete unit. John Page describes his design philosophy in two short phrases. The first is "uniquely familiar," the idea that a guitar should feel comfortable in a player's hands and recognizable in their eyes while still being clearly its own thing. The second is "balanced asymmetry," an imbalance in which he finds a kind of perfect balance. Both show up in the offset fret markers, the body contours, and even in the restraint of the aesthetic choices that surround the Retablo's portraits. The Retablo itself is where that philosophy leaves the factory floor and becomes something closer to a reliquary. John Page had never painted portraits before. He taught himself, hand-painting each founder of American roots music onto wood reclaimed from a dismantled church, designing and building a custom bridge that routes volume and tone controls into the tailpiece so the body can carry its imagery unbroken. A full documentary exists on the making of the guitar for anyone who wants the layer-on-layer detail. When the talking is done, Bryan Ray of John Page Guitars steps in with one of the new baritone builds to let the instrument speak for itself. Every design decision John Page described is suddenly in the room, audible, as one of his guitars does exactly what he designed it to do. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUESTS John Page, Founder, John Page Guitars (Co-Founder, Fender Custom Shop) LinkedIn: https://www.linkedin.com/in/john-page-742b4213/ Bryan Ray, Marketing Director, John Page Classic LinkedIn: https://www.linkedin.com/in/bryan-ray-a63b5419/ RESOURCES John Page Guitars: https://www.johnpageguitars.com/ Meet John Page: https://www.johnpageguitars.com/pages/john-page The Retablo and other Art Guitars: https://www.johnpageguitars.com/pages/john-page John Page Signature Collection: https://www.johnpageguitars.com/collections/guitars The NAMM Show: https://www.namm.org/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS John Page, Bryan Ray, John Page Guitars, John Page Classic, Fender Custom Shop, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, guitar design, luthier, electric guitar, The NAMM Show 2026, NAMM 2026, Retablo art guitar, Ashburn, Bloodline pickups, American roots music, custom guitars, handmade guitars, boutique guitar builder Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At The NAMM Show 2026, Drum Workshop turned its booth into a walk-through of what a modern drum company looks like when craft, heritage, and engineering share the same floor. Scott Donnell, Director of Brand Management at Drum Workshop, Inc., guided us through a lineup that spans the DW Custom Shop, the revived Slingerland Radio King line, Latin Percussion, Pacific Drums and Percussion, and the brand's new DW Manufacturing series. The DW Custom Shop stand is a visible argument for customization as a sonic decision, not just a cosmetic one. Chrome, gold, satin chrome, and black hardware. Polyester sprays, three durable lacquers, exotic plies, and ply wraps. When a drummer specifies wood species, ply count, and grain orientation, they are designing the drum's voice from the inside out. The Slingerland revival gets the faithful-reproduction treatment. Radio King studio kits on display are solid, steam-bent maple shells with the original three-point throw-off and stick saver hoops, built in California. Scott Donnell speaks about the line the way a curator talks about a restoration: get the details right, honor what drummers remember, and let the sound do the rest. Donnell frames DW's innovation as a stack of deliberate decisions rather than a single breakthrough. DW stamps a note into each shell through a process called timbre matching, which ensures the kit is manufactured as a family. Pair that with grain orientation technology, True Pitch tuning, and resonance-focused tom mounting systems, and drummers never end up with an orphan drum in their kit. Marking the tenth anniversary of True Cast, the new DW Manufacturing four by 14 piccolo features a five millimeter sand-cast shell, cast bronze hoops, and fully machined brass and bronze hardware. Only one hundred are being made globally, each arriving in an Anvil flight case. A recent DW video features Dave Elitch and Abe Laboriel Jr. playing the drum with Paul McCartney. The conversation closes on a Red Hot Chili Peppers tour kit gifted to the DW museum by Chad Smith, which will join Neil Peart's and Terry Bozzio's tour kits on display while DW builds Chad new Sonic flight drums for the band's next tour. Pacific Drums and Percussion, LP's top-tuning congas, Tony Escapa's signature hand percussion series, and DWE round out the booth. Drum Workshop is not hiding how the drums get made. Take the tour, take the pictures, watch the videos, and the innovation speaks for itself. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Scott Donnell, Director of Brand Management, Drum Workshop, Inc. (DW Drums) LinkedIn: https://www.linkedin.com/in/scott-donnell-2964a129/ RESOURCES DW Drums: https://www.dwdrums.com Pacific Drums and Percussion: https://www.pacificdrums.com DW Music Foundation: https://www.dwmf.org The NAMM Show: https://www.namm.org Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Scott Donnell, Drum Workshop, DW Drums, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, NAMM Show 2026, NAMM 2026, Slingerland, Radio King, Latin Percussion, LP, Pacific Drums and Percussion, PDP, DW Manufacturing, True Cast, custom drums, drum innovation, timbre matching, grain orientation, Chad Smith, Red Hot Chili Peppers, Josh Freese, Tony Escapa, Abe Laboriel Jr, Dave Elitch Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you walked RSAC Conference 2026 expecting incremental updates, you left with something very different. Thyaga Vasudevan, EVP, Product at Skyhigh Security, describes this year as unlike any prior conference -- not because of a single announcement, but because the customers asking how to secure agentic AI were the same customers already building and deploying it. The urgency was real, immediate, and universal across organization sizes. The defining theme was agentic security. Vasudevan frames it around three core questions every security team now needs to answer: who is acting (agent identity), what are they accessing (data and APIs), and what are they trying to do (actions and permissions). The ChatGPT launch in November 2022 marked a generational shift -- and at RSAC 2026, Skyhigh Security observed that the industry had moved decisively from data-in and data-out protection to governing the actions of autonomous agents themselves. Data sovereignty was the other major conversation thread, driven by geopolitical realities and tightening regional data regulations. Vasudevan spoke with CISOs from financial services, healthcare, public sector, and not-for-profit organizations, each with different infrastructure approaches -- from on-prem data centers to sovereign clouds to full cloud deployments -- but all navigating the same fundamental challenge. DSPM and hybrid architectures are no longer optional for global enterprises. And quietly but significantly, browser security emerged as a front-and-center priority, reflecting the browser's growing role as a primary cloud endpoint. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Thyaga Vasudevan, EVP, Product, Skyhigh Security LinkedIn: https://www.linkedin.com/in/thyaga12/ RESOURCES Skyhigh Security: https://www.skyhighsecurity.com RSAC Conference 2026 Coverage: https://itspmagazine.com/rsac26 Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Thyaga Vasudevan, Skyhigh Security, Sean Martin, Marco Ciappelli, brand story, brand marketing, marketing podcast, brand highlight, agentic AI security, data sovereignty, SSE, Security Service Edge, DSPM, zero trust, browser security, cloud security, RSAC Conference 2026, RSAC 2026, AI agent security, MCP security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Anthony Cusimano, Director of Solutions Marketing at Object First, joined Sean Martin and Marco Ciappelli for a post-RSAC Conference 2026 recap -- and his observations from the show floor offer a window into how the security industry is evolving. One of the most telling details came from just outside the Moscone Center, where a company had set up an AI-free zone: a place for attendees to catch their breath from the wall-to-wall AI messaging dominating the event. That detail points to something bigger. The AI hype cycle that peaked over the past two years is giving way to a more demanding audience. At RSAC Conference 2026, Cusimano heard a different kind of question: not whether a company uses AI, but whether it uses it responsibly -- and whether zero trust principles are baked in. The novelty is gone; accountability is what the floor was asking for. For Object First, the shift in booth conversations has been even more meaningful. The question that used to greet them -- why is a backup storage company at a security conference? -- has been replaced by relief that they are there at all. Organizations now understand that backup and backup storage sit at the core of resilience and recovery. Cusimano described a floor full of teams thinking proactively, evaluating solutions before a crisis forces the decision. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Anthony Cusimano, Director of Solutions Marketing, Object First LinkedIn: https://www.linkedin.com/in/anthonycusimano89/ RESOURCES Object First website: https://objectfirst.com ITSPmagazine RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac-2026-conference-san-francisco-usa-cybersecurity-event-infosec-conference-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Anthony Cusimano, Object First, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, immutable backup storage, ransomware protection, Ootbi, Veeam backup, zero trust, data resilience, RSAC Conference 2026, cybersecurity, backup security, data recovery, edge security, fleet manager Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When Sci-Fi Becomes the Business Plan A Brand Highlight Conversation with Jacob Flores, Head of Research at Type One Ventures There is a version of investing that asks what the return will be. And then there is the version that asks what kind of future the investment makes possible. Jacob Flores, Head of Research at Type One Ventures, is working firmly in the second category. Type One Ventures takes its name from the Kardashev Scale — a framework developed by Soviet astrophysicist Nikolai Kardashev that ranks civilizations by their level of technological advancement. A Type One civilization has mastered its home planet and is beginning to extend its reach beyond it. That is the destination this firm is trying to fund. Flores, a former engineer and product manager with roughly a decade of experience across industries, leads the research function at Type One with a focus on AI, neurotech, and biotechnology. The firm's investment lens is as much philosophical as it is financial. Type One looks for platform builders — companies whose core technology can be stacked across multiple applications, cultivating new marketplaces and entirely new categories of industry. Manufacturing in space is one clear example: in microgravity, it becomes possible to grow proteins, print circuits, and develop materials that cannot be produced the same way on Earth — yet those products have immediate, tangible value back on the ground. The thesis extends well beyond orbit. Type One is also backing neurotechnology companies working to restore vision and movement for people who have lost those abilities, and longevity research aimed at extending healthy human life. Flores frames these not as moonshots for their own sake, but as the new foundation layer for an entirely new level of global industry. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more Host Marco Ciappelli, Co-Founder, ITSPmagazine Guest Jacob Flores, Head of Research, Type One Ventures Resources Type One Ventures Type One Ventures on LinkedIn Want to tell your story? Full Length Brand Story Brand Spotlight Story Brand Highlight Story Keywords: Jacob Flores, Type One Ventures, Marco Ciappelli, brand story, brand marketing, marketing podcast, brand highlight, space technology, deep tech, venture capital, multi-planetary civilization, Kardashev Scale, manufacturing in space, neurotech, longevity, AI, biotechnology, frontier technology, space investing, human longevity, platform builders Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When a production line stops, the financial damage is immediate — and the window to respond safely is narrower than most security teams realize. Rob Demain, CEO and Founder of e2e-assure, joins this Brand Highlight to explain why OT security demands a fundamentally different mindset than IT, and what organizations can do about it. Operational technology runs the infrastructure that keeps the world moving — manufacturing floors, power grids, air traffic control systems. Rob Demain founded e2e-assure in 2013 and has spent the past seven years narrowing its focus to one discipline: SOC and MDR services. He calls it "specificity" — the principle that doing one thing with precision delivers better outcomes than spreading resources thin. In IT security, the primary concern is data. In OT, the stakes are entirely different. Downtime is the real threat. For a manufacturing business, minutes of halted production translate directly into significant financial loss. That distinction changes everything about how security teams must respond. The "safety first" rule in OT means responders sometimes have to run alongside a threat rather than immediately neutralize it — because disconnecting systems could halt the production line entirely. The most common attack path into OT environments runs through IT: adversaries compromise IT first, then move laterally into OT systems. Supply chain risk is the second major vector. Firmware updates, software patches, and third-party management systems all represent potential entry points. Detection takes longer too — OT systems often lack the endpoint tools that trigger fast alerts, leaving threats to surface as subtle pattern deviations over extended periods. This is a Brand Highlight — a short introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Rob Demain, CEO & Founder, e2e-assure LinkedIn: https://uk.linkedin.com/in/rob-demain-01733468 RESOURCES e2e-assure website: https://e2e-assure.com OT Downtime and Remediation Gaps Research: https://e2e-assure.com Are you interested in telling your story? Full Length Brand Story: https://www.studioc60.com/content-creation#full Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight Brand Highlight Story: https://www.studioc60.com/content-creation#highlight   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketers are being told to stop buying media on CPM. But is that actually good advice?This week, Elena and Angela are joined by Chief Media Officer Catherine Walstad and Chief Analytics Officer Matt Hultgren to dig into one of advertising's most debated metrics. Together, they break down why CPM still matters, where the low-CPM-equals-bad-media logic breaks down, and what actually signals media quality.Topics covered:[01:30] Research on the true cost of dull media[06:00] Why TV outperforms digital on cost per attentive second[07:00] Should marketers stop buying on CPM?[11:00] Where low CPM signals bad inventory, and where it doesn't[16:00] How to identify high-quality media[21:00] Why CPM is king at Marketing Architects[25:00] How to design a test to challenge your CPM assumptions To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources: Think TV/Eat Big Fish/Amplified Report: https://thinktv.ca/research/the-eye-watering-cost-of-dull-media/Elliot Wright Article: https://mediacat.uk/whats-holding-tv-back-culture-not-effectiveness/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Welcome to episode #1030 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when marketing (and AI) feels both hyper-measurable and strangely uncertain, few voices bring as much clarity… and lived perspective… as Avinash Kaushik. A longtime friend (and he's also available for your next meeting at ThinkersOne) of the show and one of the most influential thinkers in marketing and technology, Avinash first rose to prominence as the analytics evangelist at Google, where he helped bring web analytics into the mainstream and reshape how businesses think about measurement and decision-making. He is also the bestselling author of Web Analytics 2.0 and Web Analytics: An Hour A Day— thinking that has become foundational texts for marketers navigating data-driven environments. Today, he serves as Chief Strategy Officer at Human Made Machine and as a strategic advisor at Tapestry, working across brands like Coach and Kate Spade to drive transformation at scale. Beyond his corporate roles, Avinash continues to publish his widely read newsletter, The Marketing Analytics Intersect, where he explores the evolving intersection of data, technology, and business strategy while donating all proceeds to charity. In our conversation, Avinash unpacks how the industry over-indexed on performance metrics at the expense of brand, and why that imbalance is now being corrected… not by marketers, but by AI. He argues that while AI will automate much of what we once considered core marketing work, it simultaneously elevates the importance of judgment, creativity, and asking better questions. Drawing from real-world examples, Avinash makes a compelling case that the future belongs to those who don't just adopt AI tools, but rethink their role entirely. The opportunity isn't to do the same work faster… it's to redefine what work is worth doing in the first place. And while the hype cycle around AI is loud, Avinash offers a more grounded perspective: imperfect systems, messy organizations and human dynamics will always shape outcomes. The real risk isn't that AI replaces us… it's that we fail to evolve alongside it. Enjoy the conversation… Running time: 1:16:13. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with Avinash Kaushik. The Marketing Analytics Intersect. Web Analytics 2.0. Web Analytics: An Hour A Day. Human Made Machine. Tapestry. Book Avinash on ThinkersOne for your next meeting. Chapters: (00:00) - Introduction to Avinash and His Journey. (02:50) - Transitioning from Google to Agency Life. (06:01) - Reflections on Marketing Roles. (09:13) - The Challenges of Agency Management. (11:54) - The Evolution of Marketing and Data. (15:05) - Identifying Patterns in Marketing Success. (17:52) - The Importance of Brand Marketing. (21:13) - The Balance of Performance and Brand Marketing. (24:05) - The Role of AI in Marketing. (26:52) - The Future of Brands in an AI-Driven World. (29:49) - Optimism and the Impact of AI. (39:50) - Harnessing AI for Data Analysis. (42:01) - Practical Applications of AI in Business. (46:30) - Organizational Adaptation to AI. (48:01) - Cultural Shifts in Embracing AI. (55:06) - The Future of Work and AI. (01:00:57) - Skepticism Towards AI Hype. (01:06:03) - Preparing the Next Generation for AI. (01:13:56) - Cultural Insights and User Experience.

Andrew Dudum is the Founder and CEO of Hims, the company reshaping consumers relationship to healthcare. It has been a rocky ride over the last 6 months, the company is down 66%, their market cap today is $4.3BN on $2.3BN of revenue. They just bought their largest international competitor, Eucalyptus for $1.5BN.  AGENDA: 00:00 — Why Being Public Is Better Than Private  02:50 — My Advice to The Collisons on Taking Stripe Public 07:15 — How to Hire for the Most Gritty People: The Test  10:55 — How AI Will Reshape All of Customer Acquisition  15:30 — What Did Hims Do That Andrew Wishes They Had Not Done  20:15 — What is the Least Profitable but Most Important Hims Product 27:10 — The $1.5BN Acquisition: Why Hims Bought Their Biggest Global Competitor  33:45 — Why Brand Marketing Beats Performance Marketing  39:40 — The Future of Prevention: Why Your Next Blood Test Should Be Free  46:50 — Disrupting the PBMs: How We Are Breaking the Corrupt US Healthcare System

The security industry has spent years debating which tools to buy. Impetum is asking a different question: are the tools you already have actually working? Founded by incident responders who saw the same failures across hundreds of breaches, Impetum built the Persistent Purple Team platform to simulate advanced threat actors inside customer environments on a continuous monthly basis -- not as a one-time engagement, but as an ongoing relationship built around real data, custom TTPs, and a measurable Threat Resilience Score. Matt Stewart and Alex Grohmann spoke with Sean Martin and Marco Ciappelli at RSAC Conference 2026 about what they are hearing on the show floor: agentic AI is accelerating the speed of compromise and exposing vulnerabilities in legacy systems that have been dormant for decades. Against that backdrop, the value of knowing -- not assuming -- that your detection and response capabilities hold up becomes critical. The platform builds that knowledge through live-fire exercises using an organization's own data, validating patch management, XDR, SIEM tuning, and post-compromise detection in a way no annual pen test can. The conversation also touched on the structural talent problem agentic AI is creating inside SOCs. As AI fills the level one analyst role, the pipeline for developing level two analysts and incident responders is narrowing. Impetum sees persistent purple teaming as the training ground that closes that gap -- giving existing teams the repeated, realistic practice they need to respond with confidence when an actual breach begins. Impetum targets mid-size organizations that have the right security tools but lack the budget, bandwidth, and access to industry events to keep those tools continuously validated against evolving attack paths. For those teams, the platform delivers something an annual report cannot: a documented, ongoing record of what works, what does not, and where the program is heading. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Matt Stewart, Co-Founder, Impetum Alex Grohmann, Co-Founder, Impetum LinkedIn: https://www.linkedin.com/in/alexandergrohmann/ RESOURCES Impetum / Persistent Purple Team: https://www.persistentpurpleteam.com ITSPmagazine RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac-2026-conference-san-francisco-usa-cybersecurity-event-infosec-conference-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Matt Stewart, Alex Grohmann, Impetum, Persistent Purple Team, Remedium Security, Sean Martin, RSAC Conference 2026, brand spotlight, brand story, brand marketing, marketing podcast, purple teaming, continuous security validation, threat resilience, CISO, security operations, SOC, red team, blue team, incident response, agentic AI, MITRE ATT&CK, penetration testing, cybersecurity Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most organizations are not cloud-only and, according to Thyaga Vasudevan, EVP, Product at Skyhigh Security, they are unlikely to become cloud-only anytime soon. Legacy on-prem applications, new AI workloads kept inside the firewall, and the growing cost of routing all enterprise traffic through a cloud proxy are pushing organizations toward a hybrid security architecture -- one that needs to enforce consistent policy regardless of where the traffic goes or where the data lives. Skyhigh Security announced three major innovations at RSAC Conference 2026: a next-generation SSE hybrid platform with a single console managing on-prem and cloud enforcement under one policy construct; a patent-pending browser security capability that injects JavaScript controls dynamically into existing browser sessions without requiring a dedicated enterprise browser; and the general availability of its DSPM platform, which uniquely provides visibility into both data at rest and data in motion by combining proxy-layer inspection with posture management. The browser has quietly become the most important enforcement point in the enterprise. As AI tools like Microsoft Copilot operate through web socket connections that cannot be intercepted at the server level, security controls have to reach inside the browser session itself. Vasudevan describes a seamless approach: because Skyhigh Security already sees the traffic flowing through its SSE cloud, it can inject controls at the browser layer without asking employees to change the tools they use. Data sovereignty is no longer a compliance footnote -- it is an architectural driver. Vasudevan walked through a global manufacturer operating simultaneously in Europe, the United States, and China. Each region carries different regulatory constraints, different trust postures for cloud infrastructure, and different performance requirements. Skyhigh Security's hybrid platform handles all three scenarios under the same management framework and the same policy construct. The customer chooses where enforcement happens -- on-prem, cloud, or hybrid -- without rebuilding their security architecture. On AI agents, Vasudevan describes the evolution clearly: 2022 was about protecting data flowing into generative AI tools; 2025 became about protecting the actions of the agents themselves. Skyhigh Security positions itself as a proxy between agent traffic and the systems agents interact with -- whether MCP servers or SaaS applications -- monitoring what goes in and what comes out in real time. DSPM provides the baseline: know where sensitive data is and what risk it carries before any agent is given access to it. That distinction between sensitivity and risk is what allows organizations to make smart, dynamic decisions rather than blanket restrictions. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Thyaga Vasudevan, EVP, Product, Skyhigh Securityhttps://www.linkedin.com/in/thyaga12/ RESOURCES Skyhigh Security: https://www.skyhighsecurity.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Thyaga Vasudevan, Skyhigh Security, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, hybrid security, SSE, Security Service Edge, DSPM, data security posture management, zero trust, browser security, data sovereignty, AI agents, agentic AI, cloud security, RSAC Conference 2026, cybersecurity Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most enterprise authentication today is still built on passwords or one-time codes -- and neither is phishing-resistant. Alexander Summerer explains that fraud remains the core challenge: attackers intercept credentials in the online channel, and users are burdened with complex password policies that slow them down without making them safer. Swissbit's answer is the iShield Key, a FIDO2-based hardware security key that is plug and play. No passwords to remember, no codes to intercept, and no chance for a phishing attack to succeed. What sets Swissbit apart at RSAC Conference 2026 is convergence. The same iShield Key that authenticates a user at their workstation can also open a door. Tap it on an HID reader in a healthcare facility, a university, or a manufacturing plant, and access is granted -- physical and digital, in one device. Swissbit is the only vendor on the market today offering this combination, with HID Seos support now available and a global partner network ready to deploy at scale. The forward story is post-quantum cryptography. Alexander Summerer notes that quantum computing poses a real and coming threat to standard authentication algorithms. Swissbit is already previewing a PQC evaluation platform at booth 6565 -- a device that runs a post-quantum chip alongside the traditional chip. Organizations can upgrade to PQC-protected authentication with the same hardware, keeping legacy use cases running without disruption. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Alexander Summerer, Head of Authentication, Swissbit LinkedIn: https://www.linkedin.com/in/alexander-summerer RESOURCES Swissbit: https://www.swissbit.com iShield Key product page: https://www.swissbit.com/en/products/security-products/ishield-key/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Alexander Summerer, Swissbit, Sean Martin, RSAC Conference 2026, hardware security key, FIDO2, phishing-resistant authentication, passwordless authentication, physical access control, post-quantum cryptography, PQC, iShield Key, HID Seos, enterprise authentication, zero trust, brand story, brand marketing, marketing podcast, brand highlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At RSAC Conference 2026, the floor at Moscone Center was buzzing with talk of AI -- but underneath the excitement, a sharper question was forming: are enterprises actually ready to secure the AI systems they are rushing to deploy? Ed Wright, VP of Product Marketing at Menlo Security, joined Sean Martin on-site to dig into exactly that question. With 85 percent of knowledge workers now operating primarily through a browser, Menlo Security has spent 13 years building the infrastructure to protect that surface -- and the threat landscape has just taken a significant turn. The traditional browser threat model centers on humans: phishing links, malicious downloads, social engineering, deepfake video scams. Enterprises have spent billions on SSE stacks and endpoint protection stacks. Yet attacks continue to multiply. What Menlo Security is now tracking is a second threat model layered on top -- one designed specifically for AI agents. Agents use browsers to acquire data and complete tasks, often spinning up hundreds or thousands of headless browser sessions outside the enterprise perimeter, invisible to network security tools that only monitor the wire. The threat profile for agents is distinct. Where a human might miss a suspicious link, an agent reads white-on-white text and zero-font-size characters embedded in web pages -- classic prompt injection techniques. Agents are maniacally focused on task completion and do not naturally separate instructions from data. A co-opted agent, redirected through hidden instructions, will pursue its new goal with the same single-mindedness as its original one. Ed Wright notes that the top concern among CISOs at the RSAC Conference CISO bootcamp -- confirmed by a live audience poll -- is data exfiltration from agents: an agent accessing files, scraping internal pages, passing data to external LLMs, and moving sensitive information outside the organization. Menlo Security's response is a unified browser security platform that applies a single policy framework to both human and agentic workloads. The platform is built on four pillars: threat prevention including zero-day protection, secure application access, data security through AI Adaptive DLP, and file security. AI Adaptive DLP is the capability Ed Wright emphasizes most -- it functions as a combination of DLP and DSPM, discovering and classifying sensitive data across the organization and masking it in real time rather than blocking access. When traditional DLP blocks a human, they call IT. When it blocks an agent, the workflow silently fails. AI Adaptive DLP eliminates that failure mode entirely, keeping workflows uninterrupted while sensitive data stays protected at the source. The unification argument cuts through a crowded point-solution market. Rather than deploying separate tools for prompt injection, file security, and application access, Menlo Security delivers a single layer of visibility and observability across the entire workforce. Single policies. Single set of capabilities. No stitching together of forensic data from disconnected systems. Ed Wright points to a Fortune 500 customer that deployed 20,000-plus agents in a short window after a board mandate -- and quickly realized they had no security guardrails in place for browser-based agentic activity. The emergency call to Menlo Security was not the first of its kind, and it will not be the last. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Ed Wright, VP of Product Marketing, Menlo Security LinkedIn: https://www.linkedin.com/in/edwardwright1/ RESOURCES Menlo Security: https://www.menlosecurity.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Ed Wright, Menlo Security, Sean Martin, browser security, agentic AI security, AI agents, headless browsers, prompt injection, data exfiltration, AI Adaptive DLP, DSPM, zero-day threats, enterprise browser, SSE, RSAC Conference 2026, brand spotlight, brand story, brand marketing, marketing podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the middle of a major incident, security teams face a brutal paradox: the faster things move, the harder it becomes to capture what's actually happening. Cydarm Technologies was built to solve exactly that. Vaughan Shanks, Co-Founder and CEO, describes the platform as a system of record for the SOC -- a purpose-built case management tool that captures who knew what, when, and why, in real time, throughout the lifecycle of an incident. Most of Cydarm's customers sit in government, defense, and critical infrastructure -- organizations where the pressure of regulatory compliance, legal accountability, and board-level reporting is highest. But the value extends well beyond compliance. Shanks draws a direct line from his time in Australian federal government to the philosophy behind Cydarm: good record keeping is good governance. When a capital-I incident is declared, legal, HR, communications, the C-Suite, and the board all need a view in. Cydarm's fine-grained, attribute-based access control makes it possible to give each stakeholder exactly the access they need -- and no more. What sets Cydarm apart from the ticketing systems most teams already have? Shanks puts it plainly: ITSM was built for IT service management, not adversarial cyber threats. The volume, velocity, and variety of SecOps are simply different. Cydarm is designed to feel more like WhatsApp and less like ITSM -- rich data format support, Easy Connect integrations, and a collaborative experience built specifically for high-frequency security operations. Teams that have built workarounds in existing tools know the maintenance burden that comes with it. Cydarm eliminates that mess. The post-incident dimension is where the system of record pays compounding dividends. Shanks outlines three paths: individual incident reports with adjustable significance levels for different audiences; longitudinal metrics capture that reveals the threat environment your controls aren't blocking; and resource justification data that gives security leaders the evidence to defend headcount and budgets. One customer -- a security leader at a major household brand -- had never experienced a breach, and had long struggled to justify the size of their team. With Cydarm's metrics, they finally had the data to make the argument. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Vaughan Shanks, Co-Founder and CEO, Cydarm Technologieshttps://www.linkedin.com/in/vaughan-shanks/ RESOURCES Cydarm Technologies: https://www.cydarm.com KEYWORDS Vaughan Shanks, Cydarm Technologies, Sean Martin, brand spotlight, brand story, brand marketing, marketing podcast, cyber incident response, SOC case management, security operations, incident management platform, system of record, RSAC Conference 2026, NIST incident response, playbook management, SecOps, ITSM alternatives, post-incident review, threat metrics, CISO accountability Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Arkose Labs sits at the intersection of bot management, fraud prevention, and identity protection -- working with the world's largest consumer-facing brands to make fraud unprofitable. Frank Teruel walks through how the threat landscape shifted from nation-state actors and organized crime to fully democratized crime-as-a-service platforms, where MFA bypass kits are sold online and multi-billion dollar fraud operations run with the efficiency of a product company. The conversation covers three of the biggest attack categories hitting organizations today: SMS toll fraud, bonus abuse, and fake account registrations. Each one exploits legitimate business flows -- onboarding, loyalty programs, referral bonuses -- and often goes entirely undetected by security teams because the attackers never trigger a traditional alert. In one example, a rideshare company's cell bill climbed by millions before anyone connected it to a fraud campaign. With agentic AI now in the mix, the attribution problem has become exponentially harder. Is that agent booking a hotel room a legitimate user action or the opening move of an account takeover? Arkose Labs places its defenses at the very top of the funnel -- registration and login flows -- combining risk scoring, challenge technology, a 24/7 SOC, and a dark web intelligence program called ACTOR. When a novel attack technique surfaces in gaming, Arkose Labs writes a global mitigation; when that same technique hits banking two days later, the defense is already deployed. Frank Teruel closes with a direct message to CISOs: 75% of organizations surveyed cannot perform attribution, and 97% expect a major AI-driven incident within the next 12 months. The signal to watch for is not always in the security stack -- it shows up in rising SMS bills, unusual account-linking activity, and transaction abandonment rates that do not match marketing spend. The answer is internal fusion: security, fraud, finance, and operations sharing data before the incident, not after. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Frank Teruel, Chief Operating Officer, Arkose Labshttps://www.linkedin.com/in/frankteruel/ RESOURCES Arkose Labs: https://www.arkoselabs.com RSAC Conference 2026: https://www.rsaconference.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Frank Teruel, Arkose Labs, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, fraud prevention, bot management, account security, SMS toll fraud, agentic AI, fraud deterrence, identity protection, crime as a service, RSAC Conference 2026, CISO, account takeover, fake account registration, bonus abuse, loyalty fraud, federated threat intelligence Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The cybersecurity industry is good at finding problems. What it has struggled with -- for decades -- is fixing them. Sunil Gottumukkala, CEO and Co-Founder of Averlon, calls this the exposure window: the gap between when a vulnerability is discovered and when it is actually resolved. That gap is where real risk lives, and closing it is the founding mission of Averlon. Speaking on location at RSAC Conference 2026, Gottumukkala draws on his experience as a security executive at Salesforce to explain why even the most well-resourced teams fall behind. More code, more acquisitions, and more attack surface means more findings -- but the capacity to remediate does not scale at the same rate. The answer, he argues, is not more people. It is better systems. Averlon approaches the problem by ingesting findings from across a customer's security stack, applying AI-driven analysis to determine what is actually exploitable in that specific environment, and eliminating noise. From there, rather than generating a ticket, the platform generates a fix -- actual code changes for application vulnerabilities, or compensating controls for situations requiring more time. The goal is not to manage vulnerabilities. It is to eliminate them. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Sunil Gottumukkala, CEO & Co-Founder, Averlonhttps://www.linkedin.com/in/sunilgottumukkala/ RESOURCES Averlon: https://www.averlon.ai Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Sunil Gottumukkala, Averlon, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, vulnerability remediation, remediation operations, exposure window, cloud security, agentic AI, CVSS, vulnerability management, RSAC Conference 2026, RSAC 2026, cybersecurity Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Security teams have more data than ever -- and less confidence in it. Angelos Kottas, VP of Product and Corporate Marketing at Axonius, opens by sharing a striking finding from the Axonius Actionability Report: 55% of CISOs still run their environments off spreadsheets, and fewer than 20% have daily updates to their asset data. The result is a gap between what organizations think they know and what is actually happening across their digital real estate. Axonius was founded in 2017 after its co-founders witnessed a Fortune 100 retailer go into crisis during a live security incident -- unable to identify which assets were impacted or who owned them. That founding story still frames the company's mission: give security teams a comprehensive, enriched, and current view of every asset so they can stop flying blind. But Kottas argues that visibility alone is no longer the goal. Axonius launched its exposure management product at RSAC Conference 2025 -- its most successful product launch to date -- and the message from customers is consistent: what used to take weeks now takes hours or minutes. The platform now enables teams to move from discovery to coverage gap analysis to prioritized remediation, all in one place. The business case is real. Texas A&M University used Axonius to gamify risk reduction across its decentralized schools and divisions, turning remediation into a leaderboard and dramatically accelerating time to closure. An entertainment company customer used Axonius during the 2024 CrowdStrike Blue Screen of Death incident to scope its impact and build a remediation plan in minutes -- delaying operations by just five minutes, while others faced days of disruption. Kottas also addresses the AI question head-on. He frames it as AI squared: the foundation for artificial intelligence is asset intelligence. Agentic AI and autonomous SOC workflows are only as reliable as the data underneath them. Conflicting endpoint counts across EDR, CMDB, and other tools produce dirty data that undermines AI trust. Axonius solves this by delivering a deduplicated, enriched asset graph with business context layered in -- so AI systems can make recommendations organizations can actually act on. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Angelos Kottas, VP of Product and Corporate Marketing, Axonius LinkedIn: https://www.linkedin.com/in/amkottas/ RESOURCES Axonius website: https://www.axonius.com Axonius Actionability Report: https://www.axonius.com (available on the Axonius website) Adapt 2026 (annual customer conference, April 15, New York City): https://www.axonius.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Angelos Kottas, Axonius, Sean Martin, asset intelligence, exposure management, cyber asset attack surface management, CAASM, vulnerability management, actionability, CISO visibility, AI in cybersecurity, agentic AI, asset discovery, coverage gap analysis, incident response, RSAC Conference 2026, brand spotlight, brand story, brand marketing, marketing podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Security teams have always struggled with the gap between finding vulnerabilities and fixing the right ones. DeCloss built PlexTrac after seeing that gap firsthand as a penetration tester -- watching critical findings disappear into static PDFs and manual spreadsheets with no real tracking, no accountability, and no way to demonstrate improvement. The platform was designed from the ground up to close that loop. The conversation gets specific about what contextual risk scoring actually means. A CVE rated 10.0 in the National Vulnerability Database may be irrelevant to a given organization; a lower-severity finding may be critical given the systems that organization actually runs. PlexTrac's newly launched MCP server correlates vulnerability data against real-world environmental context, making that distinction automated and actionable -- not something an analyst has to puzzle out manually every time. DeCloss walks through what the before state looks like for most teams: an annual pentest PDF, weekly scanner output, no unified view, and spreadsheet-based assignment that makes it nearly impossible to track who is working on what or whether anything is actually getting resolved. PlexTrac replaces that with a normalized, integrated platform that connects to Jira, ServiceNow, and Azure DevOps -- keeping workflows intact while adding the visibility that was always missing. On AI's role in the industry, DeCloss is measured but direct. AI is a force multiplier, not a job eliminator. Security has always operated with a talent shortage, and automation fills that gap. But AI also expands the attack surface -- and organizations that adopt it without a security framework create new exposure. The human in the loop, with real subject matter expertise, remains essential. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Daniel DeCloss, Founder & CTO, PlexTrachttps://www.linkedin.com/in/ddecloss/ RESOURCES PlexTrac: https://plextrac.com KEYWORDS Daniel DeCloss, PlexTrac, Sean Martin, vulnerability management, penetration testing, pentest reporting, risk prioritization, CVE scoring, MCP server, AI in cybersecurity, blue team, remediation tracking, CTEM, continuous threat exposure management, RSAC Conference 2026, brand spotlight, brand marketing, marketing podcast, brand story Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At RSAC Conference 2026, Eric Herzog, Chief Marketing Officer of Infinidat, sat down with Sean Martin for a booth-side Brand Highlight that reframes a familiar blind spot. Infinidat is a high-end enterprise storage company serving global Fortune 500 organizations and mid-range managed service providers -- and Herzog argues that leaving storage out of a corporate cybersecurity strategy means leaving the largest concentration of enterprise data exposed. Infinidat embeds cybersecurity directly into its storage platform through InfiniSafe, a software suite that has earned recognition from both storage and cybersecurity analysts. The centerpiece of the offering is a written guarantee: any dataset, regardless of size, will be recovered in one minute or less. Herzog explains that this is backed by immutable snapshots that cannot be altered or deleted, a management plane separated from the data plane, and AI/ML-powered scanning through InfiniSafe Cyber Detection that validates a snapshot is clean before it is restored. The goal is a "known good copy" -- a forensically clean snapshot that can be brought back with confidence. Herzog notes that security teams often focus on confidentiality and availability while underweighting integrity. Infinidat's approach addresses all three: snapshots are verified clean, recovery is fast, and the process is demonstrable in live proof-of-concept environments. At the beginning of April 2026, Infinidat recovered six petabytes in three seconds in a live demo. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Eric Herzog, Chief Marketing Officer, Infinidat LinkedIn: https://www.linkedin.com/in/erherzog RESOURCES Infinidat Website: https://www.infinidat.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Eric Herzog, Infinidat, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, enterprise storage, cybersecurity, ransomware recovery, data protection, InfiniSafe, immutable snapshots, cyber resilience, RSAC Conference 2026, next generation data protection, MSP security, storage security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most organizations are not waiting for permission to deploy AI agents -- they are already in production, often without a clear picture of what those agents can access or who is accountable for them. Token Security was built specifically for this moment, and being named an RSAC Conference Innovation Sandbox finalist is confirmation that the market is catching up to the problem the company has been solving since 2023. Itamar Apelblat, co-founder and CEO, and Ido Shlomo, co-founder and CTO, came out of Israel's elite intelligence unit 8200 -- Apelblat from the defensive security side and Shlomo from offensive cyber operations. That shared background, and 17 years of partnership, shapes how Token Security approaches a problem that most identity vendors have not yet reckoned with: AI agents are not humans, and they are not standard machine identities either. The core concept is intent-based access management. Rather than looking at an agent's historical behavior and extending permissions based on the past, Token Security asks: what is this agent supposed to do? What is its purpose? Restrictions are then built around that intent. As Apelblat explains, agents are non-deterministic -- they will pursue a goal through whatever path is available, including ones you did not anticipate or want. Locking down access based on intent rather than history is the only approach that holds. Shlomo adds a dimension that makes the risk concrete: an AI agent forgets everything between sessions. Every interaction starts fresh. That means it does not remember a previous attack attempt. A sophisticated adversary who manipulates an agent today can try the exact same technique tomorrow. Combine that with the agent's relentless drive to satisfy its directive -- even to the point of deleting data or modifying infrastructure if that is what it takes -- and the case for an isolated, intent-scoped perimeter becomes clear. The customer journey at Token Security almost always begins after deployment. Organizations arrive saying, in effect: we think we have agents out there, can you help us find them? Visibility comes first -- discovering what agents exist, understanding their usage, mapping ownership, managing lifecycle. Policy enforcement comes after. Critically, Token Security achieves this without sitting as an inline broker. The platform connects to both the agent platforms and the business applications those agents reach, creating enforcement at both ends without introducing friction into developer workflows. Apelblat frames the architecture in terms of micro agents: purpose-specific, narrowly scoped, each with a well-defined role. Not one agent doing everything -- thousands of focused agents, each constrained to exactly what it needs. Shlomo puts the business case plainly: an agent with properly managed identity is not a chatbot, it is a member of a digital workforce. Get identity right, and the productivity multiplier is enormous. Get it wrong, and a single compromised agent can cascade across every connected system it touches. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUESTS Itamar Apelblat, Co-Founder & CEO, Token Securityhttps://www.linkedin.com/in/itamar-apelblat/ Ido Shlomo, Co-Founder & CTO, Token Securityhttps://il.linkedin.com/in/ido--shlomo RESOURCES Token Security website: https://www.token.security/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Itamar Apelblat, Ido Shlomo, Token Security, Sean Martin, Marco Ciappelli, brand spotlight, brand marketing, marketing podcast, brand story, AI agent security, AI agent identity, non-human identity, NHI security, intent-based access management, privileged access management, zero trust, RSAC Conference 2026, Innovation Sandbox, identity lifecycle management, agentic AI security, cybersecurity Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Vijit Nair, VP of Product Management at Corelight, joins Sean Martin on the floor of RSAC Conference 2026 for a conversation about what it takes to move security operations from AI-assisted to AI-autonomous. Corelight is the fastest-growing company in the network detection and response (NDR) space, and Nair has spent six years helping build the platform from early network monitoring to its current position as a Gartner Magic Quadrant Leader. The company's open NDR platform transforms raw network traffic into high-fidelity, unopinionated evidence -- and that evidence is now powering the next leap: agentic triage. Corelight's newly launched Agentic Triage product moves beyond the "level one" AI assistant model -- where a system answers questions but takes no action -- to a "level two" agent that actually investigates and triages alerts. It identifies the riskiest entities in an environment, collects all associated context and data, runs a full investigation cycle, and delivers a verdict with full evidence attached. Nair calls it "bringing the receipts": analysts see not just the conclusion but every step of the reasoning. Early results show a 10x increase in investigation speed and 60-70% of alerts being automatically triaged. The network is having a resurgence as an essential visibility layer, and Nair explains why: attackers have adapted to EDR. Nation-state-style campaigns like Volt Typhoon and Salt Typhoon operate in the network layer, targeting unmanaged devices, routers, firewalls, and VPNs that endpoint tools cannot see. Corelight almost always finds something in the first 30 days of a pilot deployment -- from shadow IT and shadow VPNs to active red team attacks using tools like Sliver-based C2 frameworks. On the question of SOC adoption, Nair pushes back on the assumption that hesitation comes from the top. The hunger for AI-powered tools runs from CISOs all the way down to the analysts dealing with alert overload and understaffed teams. A recent customer put it simply: "This is amazing. Please don't take it away from me." Nair frames the path to full autonomy as a spectrum -- from human-controlled to fully agentic -- and draws the comparison to Waymo: the journey is measured and incremental, but the destination is inevitable. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Vijit Nair, VP of Product Management, Corelighthttps://www.linkedin.com/in/vijitn RESOURCES Corelight: https://corelight.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Vijit Nair, Corelight, Sean Martin, network detection and response, NDR, agentic triage, AI SOC, autonomous security operations, SOC automation, network security monitoring, threat detection, AI-powered security, RSAC Conference 2026, brand spotlight, brand story, brand marketing, marketing podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At RSAC Conference 2026, Sean Martin caught up with Rich Mogull at the Cloud Security Alliance booth for a candid conversation about where enterprise security programs stand -- and what it takes to keep pace with AI. Mogull, who joined CSA as Chief Analyst in October 2025, brings a practitioner's instinct to a research-first organization, and he arrived with a clear mandate: help organizations stop treating security frameworks as shelf documents and start treating them as operational tools. CSA operates across three pillars -- cloud, zero trust, and AI -- and Mogull is the first to acknowledge the identity tension that comes with that breadth. But his argument is consistent: each pillar represents a transformational technology that exposed the limits of existing security practices. "Our sweet spot is these transformational, disruptive technologies," he says. The same challenge that played out with cloud adoption is now repeating itself with AI, and CSA's job is to help security teams navigate it with research that is genuinely actionable. One of the most anticipated deliverables from Mogull's first year is the AI Security Maturity Model -- a structured framework that gives enterprise security programs a lens for assessing and improving their AI security posture. Modeled on CSA's Cloud Security Maturity Model (which Mogull also authored), it is built around measurable KPIs and designed to be as automatable as possible. After its first public draft drew over 600 comments from 60 international reviewers, Mogull is in the final stages of revision. The model covers governance, identity and access management, security monitoring, model security, AI infrastructure, agentic applications, MCP servers, and AI developer enablement -- a purpose-built lens for enterprise AI security programs, not a generic maturity template. Beyond the model itself, Mogull is building the operational infrastructure to help CSA members actually use it. The new Enterprise Membership program -- launched in March 2026 -- centers on the Operational Maturity Roadmap: a structured, year-long engagement where CSA analysts work directly with member organizations, providing monthly guidance, specific recommendations, and an annual progress report tied to measurable outcomes. The goal is to move CSA from research producer to implementation partner -- and to deliver the kind of decision support that scales beyond what any individual consultant can provide. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Rich Mogull, Chief Analyst, Cloud Security Alliance LinkedIn: https://www.linkedin.com/in/richmogull/ RESOURCES Cloud Security Alliance: https://cloudsecurityalliance.org CSA Enterprise Membership Program: https://cloudsecurityalliance.org/membership CSA AI Controls Matrix: https://cloudsecurityalliance.org/research/working-groups/ai-controls-matrix CSA Cloud Controls Matrix: https://cloudsecurityalliance.org/research/cloud-controls-matrix Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Rich Mogull, Cloud Security Alliance, CSA, Sean Martin, AI Security Maturity Model, cloud security, zero trust, AI security, enterprise security, security maturity model, RSAC Conference 2026, brand spotlight, brand marketing, marketing podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

ISACA has stepped into a defining role in the CMMC ecosystem, taking over as the CMMC Assessor and Instructor Certification Organization -- the CAICO -- for the U.S. Department of War's Cybersecurity Maturity Model Certification program. Recorded live at RSAC Conference 2026, this conversation with Todd Gagnon, the Director of the CAICO at ISACA, gets right to the heart of what that means for cybersecurity professionals, defense contractors, and anyone thinking about where their career intersects with the defense industrial base. The CMMC program exists to solve a persistent problem: too many companies doing business with the federal government had failed to properly implement required cybersecurity controls. Built around NIST 800-171's 110 security requirements, CMMC demands third-party, independent verification -- and that means a large, trained, credentialed assessor workforce. ISACA's role is to build and certify exactly that. Todd Gagnon walks through the two foundational credentials at the center of this effort: the CMMC Certified Professional (CCP) as the entry point, and the CMMC Certified Assessor (CCA) as the operational core. With roughly 800 credentialed professionals in the current ecosystem against a need measured in thousands, the stakes and the urgency are clear. What makes this conversation practically useful is the range of people it speaks to. Gagnon lays out who should be thinking about a CCP -- including professionals early in their careers and organizations that want internal staff who truly understand the CMMC framework, not just outside consultants. He explains the C3PAO model, how subcontractor compliance flows through the ecosystem, and why NIST 800-171 is a strong cybersecurity foundation regardless of whether an organization ever touches a government contract. The certification pathway is open to non-ISACA members, the CCP is designed to be accessible, and the knowledge transfers well beyond the federal contracting context. ISACA is also moving ahead of the curve: with NIST having released Revision 3 of 800-171, ISACA is already developing training content for the transition -- targeting late 2025 delivery so that a wave of Revision 3-ready professionals will be in place when the Department of War makes the regulatory shift. Todd Gagnon closes with a candid ask for patience as the April 1st transition from Cyber AB to ISACA takes effect, along with a clear statement of intent: the credentials issued under ISACA's watch should stand for something. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Todd Gagnon, Director, CMMC Assessor & Instructor Certification Organization (CAICO) at ISACA LinkedIn: https://www.linkedin.com/in/todd-gagnon-90b8a6264/ RESOURCES ISACA CMMC Certification Hub: https://www.isaca.org/cmmc ISACA Official Website: https://www.isaca.org KEYWORDS Todd Gagnon, ISACA, Sean Martin, Marco Ciappelli, CMMC, Cybersecurity Maturity Model Certification, CAICO, CCP, CCA, NIST 800-171, Defense Industrial Base, cybersecurity certification, DoD compliance, government contractors, brand spotlight, brand story, brand marketing, marketing podcast, RSAC Conference 2026 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On the RSAC Conference show floor, Tony Anscombe shared how ESET has expanded its threat intelligence offering with ECR reports -- designed to give commercial organizations both machine-readable feeds and human-readable analysis. The reason: threat actors are increasingly hard to attribute, they share tools, run coordinated campaigns, and reinvest profits into more sophisticated operations. Having someone do the research and surface actionable intelligence is no longer a luxury. Anscombe pointed to a telling campaign pattern from last year: threat actors refined attack methods against UK retailers, then rapidly adapted those same techniques against US retailers. The implication is clear -- your business may be unique in its infrastructure, but it is not unique in its sector. Understanding how your sector is being targeted is the foundation of a prevention-first posture. Automation came up as equally non-negotiable. If it takes three days to collect all the information needed to make a determination about an incident, the post-attack phase has already begun. ESET Inspect is designed to flip that equation: when an analyst opens an incident, the forensic analysis is done, the evidence is visualized, and the determination can be made on facts rather than gathered through investigation. Anscombe was careful to draw a line between automation as speed and automation as replacement. ESET's position is that AI should operate alongside human expertise -- trust and verify applies to AI-assisted analysis just as it does to any intelligence feed. Oversight remains essential, even as the tooling gets faster. A preview of upcoming survey data offered one of the more striking moments in the conversation. Roughly 35% of SMBs using MDR are sourcing that service directly from their cyber insurer. Anscombe flagged the monoculture risk: when a large share of businesses in the same sector run identical security stacks, a single point of failure becomes a sector-wide vulnerability. His advice after 30 years in the industry -- different organizations should deliberately choose different platforms to maintain diversity. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Tony Anscombe, Chief Security Evangelist, ESET LinkedIn: https://www.linkedin.com/in/tonyanscombe/ RESOURCES ESET: https://www.eset.com ESET Threat Intelligence: https://www.eset.com/int/business/services/threat-intelligence/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Tony Anscombe, ESET, Sean Martin, Marco Ciappelli, brand spotlight, brand marketing, marketing podcast, threat intelligence, cyber resilience, MDR, EDR, XDR, managed detection and response, SMB security, cybersecurity automation, RSAC Conference 2026, prevention-first security, cyber insurance, monoculture risk, ESET Inspect, APT research Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At RSAC Conference 2026, the expo floor runs on one word: AI. But Lisa Liu, Corporate Marketing and Communications Manager at Stellar Cyber, has been watching the confusion this creates in real time. Visitors at the Stellar Cyber booth are asking the same question: does AI in cybersecurity mean a tool that fights AI-powered attackers, a tool that is AI-based, or something else entirely? Lisa Liu's take is direct -- if your messaging can't answer that question, the noise is winning. Stellar Cyber has been building toward a human-augmented, autonomous SOC for years -- long before "agentic" became the conference password. The logic driving that mission is not about market positioning. It is about what happens when AI makes a mistake at scale. One error in judgment can echo a thousandfold. Human oversight is not a limitation on the platform -- it is the architecture. The goal is not to put a human on the sidelines as a safety check. The goal is to make every analyst perform at a higher level, so a junior analyst works at the capability of a senior analyst. Lisa Liu draws on the Waymo analogy familiar to anyone walking the streets of San Francisco this week: autonomous vehicles went from having a safety driver present to running solo. But when a power outage knocked out every Waymo unit simultaneously, the city needed humans to step in immediately. The same principle applies to security operations. Agentic AI is changing the analyst's role -- replacing alert fatigue and log chasing with higher-order problem solving -- but human involvement in the process is not going away. For SOC teams asking how to get there, Lisa Liu is clear: success is not a rip-and-replace project. Success is minimal personnel disruption and maximum operational efficiency -- repositioning existing tools to work smarter without exposing the organization to weeks of vulnerability during a rebuild. Stellar Cyber's platform integrates with existing SIEMs and tools, adds coverage across network, endpoint, identity, and cloud environments, and offers hundreds of pre-built integrations with more being added continuously. For managed security service providers serving clients across different industries and risk profiles, that kind of unified visibility is what makes the business model scale. The outcomes are specific. One Stellar Cyber customer reported that analysts were 83% more accurate in their threat environment analysis. Lisa Liu frames that number carefully: analysts are not measured by what they catch -- they are measured by what they miss. Any meaningful improvement in accuracy is not just a business metric. It changes how people feel about their work. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Lisa Liu, Corporate Marketing and Communications Manager, Stellar Cyberhttps://www.linkedin.com/in/lisaaliu/ RESOURCES Stellar Cyber: https://stellarcyber.ai Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Lisa Liu, Stellar Cyber, Sean Martin, RSAC Conference 2026, human-augmented SOC, autonomous SOC, AI-native security operations, Multi-Layer AI, MSSP security platform, SOC analyst efficiency, alert triage, agentic AI cybersecurity, brand spotlight, brand story, brand marketing, marketing podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Daniel Bardenstein, CEO and co-founder of Manifest Cyber, opens with a candid assessment: the fundamental problem hasn't changed since Log4Shell. Organizations still don't understand what's inside the software and AI they build and buy. A recent Manifest Cyber study found a 40-50% gap between how well CISOs believed their security posture was managed and how their own AppSec teams rated the reality. Traditional SCA tools bury analysts in alerts without enabling response. Third-party tools hand out letter grades without reflecting actual empirical risk. The result is what Bardenstein calls the illusion of transparency -- confidence in visibility that doesn't actually exist. The hidden sources of risk go deeper than most teams realize. C/C++ code underpins critical infrastructure across medical devices, automotive, defense, and financial services -- yet most scanning tools can't effectively analyze it. Third-party binaries carry serious risk that vendors rarely disclose. Open source libraries that haven't been updated in years represent quiet exposure. And AI adoption is adding a new layer of opacity: datasets of unknown provenance, open-weight models with untested risk profiles, and AI-embedded applications where organizations have no visibility into what models or agents are operating underneath. Bardenstein frames the path forward in three dimensions: rapid response when a new issue emerges, proactive inventory and monitoring of critical dependencies, and supply chain risk stopped at the procurement gate before it enters the enterprise. When customers demand SBOMs as a condition of doing business, vendors improve -- and those improvements flow to all their other customers as well. Manifest Cyber sees this market dynamic as one of the most powerful forces for making the software ecosystem more secure. The conversation also takes on accountability. Drawing on his time leading technology strategy at CISA, Bardenstein argues that the burden of transparency must fall on the people who write software, not those who buy and use it. The "transparency tax" -- the hidden cost of cheap or opaque technology -- only surfaces after something goes wrong, in the form of incident response, people-hours, and exposure. Compliance drivers like the EU Cyber Resilience Act are reinforcing this shift, but market pressure from major banks, pharmaceutical companies, and government is already moving faster than regulation. Manifest Cyber automates the hard work: generating SBOMs, analyzing binaries, surfacing risk in C/C++ and third-party dependencies, and enabling fast, owner-assigned remediation. One customer went from zero to generating SBOMs across their entire fleet in 90 seconds -- without touching a command line. The platform is built to keep engineer velocity high, surface risk in plain language for procurement and risk teams, and make supply chain security accessible to the entire organization, not just the AppSec team. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Daniel Bardenstein, CEO and Co-Founder, Manifest Cyber LinkedIn: https://www.linkedin.com/in/bardenstein/ RESOURCES Manifest Cyber: https://www.manifestcyber.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Daniel Bardenstein, Manifest Cyber, Sean Martin, Marco Ciappelli, brand spotlight, brand marketing, marketing podcast, software supply chain security, SBOM, Software Bill of Materials, AIBOM, AI supply chain, Log4Shell, software transparency, SCA tools, C/C++ security, open source risk, Secure by Design, EU Cyber Resilience Act, supply chain risk management, third-party risk, RSAC Conference 2026, cybersecurity Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The security operations center is under pressure from every direction -- rising alert volumes, fragmented data environments, and a skills gap that no amount of hiring fully closes. At RSAC Conference 2026, Monzy Merza of Crogl sat down with Sean Martin and Marco Ciappelli to talk about what the AI-enabled SOC actually looks like when it is working at enterprise scale. Crogl recently published the State of the AI SOC report, a survey of more than 600 organizations. The headline finding: nearly 40% of alerts go completely unattended. Not triaged. Not escalated. Just missed. The report also found that a large share of respondents rank the security of an AI system above its raw capability -- trust before performance. Merza says the goal of the report was part data, part demystification, and part empathy building -- giving security leaders permission to recognize that everyone is dealing with the same problems. Crogl's knowledge engine is built on a foundational premise: data is fragmented in the enterprise, and that is not going to change. Rather than requiring data normalization before analysis, Crogl builds an enterprise semantic knowledge graph that maps relationships across data lakes, SIEMs, and SOAR platforms, wherever the data lives. Analysts no longer need to navigate schemas or query languages. Crogl handles the investigation and surfaces what matters. Merza describes two compressor effects his customers experience. A competency compressor allows any analyst to draw on multiple data lakes at once. A domain knowledge compressor lets Crogl work across alert types -- phishing, endpoint, and beyond -- rather than routing each to a specialist. The result is a team that operates well above its apparent headcount. One customer example: a CISA advisory that would take hours to manually parse can be uploaded into Crogl and assessed across the enterprise footprint -- IOC mapping and detection coverage -- in sub-hours. The same logic extends to compliance, where audit data calls that once required manual query-by-query execution can now be executed by Crogl against a full 500-query data call at once. On the jobs question, Merza takes a clear position: AI will create more security jobs, not fewer. Every new AI deployment is a new attack surface. Every new footprint needs to be defended. The repetitive tier-one work is going away -- but the volume of meaningful security work is expanding and the entry level is rising. The organizations getting ahead of this are already standing up AI review boards and putting security capability at the center of how they evaluate new AI tools. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Monzy Merza, Co-Founder and CEO, Crogl LinkedIn: https://www.linkedin.com/in/monzymerza RESOURCES State of the AI SOC Report (free download): https://www.crogl.com Crogl: https://www.crogl.com AI SOC Summit: https://aisocsummit.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Monzy Merza, Crogl, Sean Martin, Marco Ciappelli, brand spotlight, brand marketing, marketing podcast, brand story, AI SOC, security operations center, SOC automation, AI in cybersecurity, alert fatigue, security data lakes, SIEM integration, enterprise knowledge graph, threat intelligence, CISA advisory, Volt Typhoon, RSAC Conference 2026, RSAC 2026, cybersecurity AI, autonomous investigation, SOC analysts, security workforce, CISO strategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A decade ago, Kevin Gosschalk was talking CAPTCHAs and bot mitigation with Marco Ciappelli at a security conference. Today, at RSAC Conference 2026, the conversation has shifted to agentic AI -- autonomous systems that browse, click, and transact on behalf of users. For Gosschalk, the Founder and CEO of Arkose Labs, the technology has changed but the challenge is familiar: how do you tell the difference between a legitimate automated actor and a malicious one? Gosschalk explains that the vast majority of agentic traffic today is not self-identifying. Rather than announcing themselves as AI agents, these systems impersonate real Chrome browsers on Mac OS -- choosing configurations with stronger privacy features to evade fingerprinting. There are two technical categories to contend with: headless browsers running in the cloud, which can be caught through device spoofing checks, and on-device agents that control a real browser instance, which require a deeper look at behavioral patterns and intent signals. Arkose Labs builds intent models around payment fraud, fake account creation, and account compromise to distinguish the good agents from the bad. The economic framing Gosschalk brings to this conversation is striking. He describes SMS toll fraud -- where bad actors acquire millions of premium phone numbers and trigger OTP messages from victim companies, earning three to six cents per message while costing those companies tens of millions of dollars annually. He walks through micro deposit fraud targeting fintechs. His core thesis: fraud is an economic activity, and the best defense is making attacks more expensive than they are worth. Arkose Labs builds challenge mechanisms designed to raise that cost through novel stimuli that ML models have not been trained to solve -- presenting something genuinely new forces a brute-force approach that is less effective than purpose-built attacks. The platform's consortium model is a key differentiator. Arkose Labs protects large enterprises including Expedia and Meta, and when an attack signature appears on one customer but nowhere else in the network, its uniqueness is itself a strong fraud signal. Customers can also feed labeled outcome data back into the system -- if something slips through and later proves malicious, that label sharpens the model for the entire consortium. Gosschalk is equally clear about the opportunity side of agentic AI. Blocking all automated traffic is no longer viable -- legitimate agentic commerce is coming, where consumers will delegate shopping, comparison, and purchasing to AI assistants. The future is not blanket blocking but granular, policy-driven enforcement: letting each customer define what kinds of agentic behavior they want to permit on their platforms. Integration is accessible -- a basic JavaScript deployment for web, SDKs for mobile, and extended support for IoT devices and CDN integrations. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Kevin Gosschalk, Founder and CEO, Arkose Labs LinkedIn: https://www.linkedin.com/in/kgosschalk/ RESOURCES Arkose Labs: https://www.arkoselabs.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Kevin Gosschalk, Arkose Labs, Sean Martin, Marco Ciappelli, brand story, brand marketing, marketing podcast, brand spotlight, agentic AI, bot detection, bot mitigation, fraud prevention, SMS toll fraud, micro deposit fraud, behavioral biometrics, intent detection, CAPTCHA, account takeover, synthetic identity, RSAC Conference 2026, cybersecurity Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At RSAC Conference 2026, the noise is relentless. Vendor booths, AI pitches, and breathless marketing compete for attention at every turn. Michael Parisi, Chief Growth Officer at Steel Patriot Partners, joins Sean Martin and Marco Ciappelli on the ground in San Francisco to name what too few are willing to say out loud: most of the conversation happening on the show floor does not reflect the conversations that actually matter. The real exchanges, Parisi says, are happening backstage -- in the hallways, over coffee, between practitioners who trust each other enough to ask: does this vendor actually do what they say? That shift back to peer-driven trust is not a trend. It is a correction. Security leaders are exhausted and fragile, operating under intense pressure, and they are returning to the relationships they know rather than the research tools and AI-generated answers they do not trust. Steel Patriot Partners was built around exactly that dynamic. Their operating principle -- business owners first, engineers second, compliance and security people third -- runs counter to how most consulting firms approach an engagement. Rather than leading with frameworks or certifications, the team starts by asking what outcome the client is actually trying to achieve. Parisi is candid about how often that conversation leads them to steer a client away from the path they came in convinced they needed. That willingness to say no -- and mean it -- is what sets a trusted advisor apart from a vendor. The outcome-first philosophy shapes every engagement. As founder Jason Ford says, 80% of what Steel Patriot Partners does is a therapy session. Organizations coming in with complex compliance challenges -- FedRAMP, CMMC, HITRUST, DoD IL -- need more than a checklist. They need a partner who has lived those journeys themselves, made the mistakes, and can speak honestly about what is worth pursuing and what is not. Parisi's advice to anyone evaluating a consulting partner is pointed: ask the question up and down the team, not just of the founder. The firms that have genuinely lived what they sell -- and can talk about the failures as clearly as the successes -- are the ones worth trusting when the stakes are high. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Michael Parisi, Chief Growth Officer, Steel Patriot Partners LinkedIn: https://www.linkedin.com/in/michael-parisi-4009b2261/ RESOURCES Steel Patriot Partners: https://www.steelpatriotpartners.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Michael Parisi, Steel Patriot Partners, Sean Martin, brand spotlight, brand story, brand marketing, marketing podcast, cybersecurity consulting, compliance advisory, FedRAMP, CMMC, HITRUST, DoD IL, trusted advisor, outcome-based consulting, vendor trust, cybersecurity noise, RSAC Conference 2026, security leadership, GRC, business risk, human in the loop Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From the archive: This episode was originally recorded and published in 2023. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Rudy Mawer is a serial entrepreneur who's raised millions, ran billion $ brands, big celebrity marketing campaigns & helped over 40,000 people grow their companies online! Top 3 Value Bombs 1. The biggest thing most people miss in becoming successful is creativity. 2. Adapting and changing your thinking will help you reach your goals and succeed. 3. Anything is possible if you commit and put your mind to it. Learn more about Rudy, The Man In Red - TheRedLife.com Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Thrivetime Show - Make 2026 your best year yet! Start your transformation by attending the world's highest rated business growth workshop taught personally by Clay Clark, featuring Football Star and Entrepreneur, Tim Tebow, and President Trump's Son, Eric Trump, at ThrivetimeShow.com/eofire! QuickBooks Bill Pay - Helps you keep your business growing, while you stay in your zone of genius. Learn more at QuickBooks.com/billpay. Terms apply. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services.