Podcasts about strategic partnerships

Could your agency grow faster by collaborating with the right partners instead of trying to do everything alone? And are you pursuing strategic partnerships or simply transactional referrals?In this episode of The Agency Blueprint podcast, I explore how strategic partnerships can become one of the most powerful growth levers for agencies, especially during uncertain economic times. I also explain why successful collaborations require aligned values, similar communication standards, and a clear understanding of each partner's role.Don't miss this episode to learn why you should avoid vanity partnerships, over-reliance on a single partner, or unclear expectations around responsibilities and outcomes!Key Questions:[01:13] Are your current partnerships transactional referrals, or are they strategic relationships that enhance your clients' outcomes?[03:28] Do your potential partners operate with similar values, communication standards, and client engagement approaches?[09:21] Are your partnerships structured in a way where you, your partner, and the client all benefit equally?What You'll Discover: [01:13] The difference between affiliate partnerships, which are transactional, and strategic partnerships, which focus on long-term collaboration.[02:32] How strategic partnerships simplify access to trusted expertise for clients while strengthening referral relationships.[03:28] Three essential criteria for choosing strategic partners: a shared audience, complementary expertise, and aligned values.[04:37] Real-world examples showing how strong partnerships allow agencies to exchange referrals consistently and reinforce each other's services.[07:30] The importance of clearly defining responsibilities within partnerships to avoid overlap, confusion, or competition.[08:30] Avoid vanity partnerships, dependency on a single partner, and unclear expectations that could damage both relationships and reputation.

Agreement between government and parents of children with Duchenne Muscular Dystrophy, Prime Minister's admission that he is second in command to Ivanishvili, Reactions to Armenian elections, New Strategic Partnership Agreement with China, Arrest of Canadian Student for ADHD medication. Thanks for tuning in!Let us know what you think and what we can improve on by emailing us at info@rorshok.com Like what you hear? Subscribe, share, and tell your buds.Report by Georgian Young Lawyers Association - Personalized Lawmaking in Georgia as a means of unjustly restricting rights: https://admin.gyla.ge/uploads_script/publications/pdf/PERSONALIZED%20LAWMAKING%20IN%20GEORGIA%20AS%20A%20MEANS%20OF%20UNJUSTLY%20RESTRICTING%20RIGHTS.pdf Georgia Disenfranchised by Sergi Kapanadze: https://politicsgeo.com/georgia-disenfranchised/ Check out our new t-shirts: https://rorshok.store/We want to get to know you! Please fill in this mini-survey: https://forms.gle/NV3h5jN13cRDp2r66Wanna avoid ads and help us financially? Follow the link: https://bit.ly/rorshok-donate

In this episode, SBCA's Director of Strategic Partnerships, Sean Shields, is joined by Larry Dix II, SBCA's President, and Chris Tatge, SBCA's Advocacy Committee Chair. After spending two days in Washington, D.C., meeting with members of Congress and sharing the industry's views on a range of issues, they explore why these kinds of advocacy activities are valuable for the industry to engage in.

Send us Fan MailIn this presentation, Richard C. Wilson breaks down the “Family Office Chessboard” approach — a strategy for building leverage through strategic partnerships, multi-dimensional assets, choke points, distribution, and niche monopoly positioning.Instead of simply buying cash flow, Richard explains how family offices and serious operators can design their own game board, acquire strategic assets, create information advantages, and build relationships that compound over time.Topics include adding value first, moving from operator to owner, building self-liquidating lead generation, using media and events as strategic assets, creating niche monopolies, and identifying choke points that can transform an entire business model.https://familyoffices.com/

What you'll learn in this episode: Why consistency is the single most important factor in lead generation The “commit or quit” mindset shift every salesperson needs How to choose between marketing, prospecting, and networking The real costs of generating leads (time, money, or both) Why 18 months is the magic number for predictable success How to scale and diversify your lead sources as your business grows    

On this episode of The Wisconsin Sportsman, Pierce is joined by Paul Annear to troubleshoot some common mistakes deer hunters make! Paul is a Wisconsin-native, outdoor writer, and the Director of Strategic Partnerships for Yellowstone.AI Trail Cameras. In this episode, the guys recap a trying turkey season, the evolution of hunting culture with technology, why you need to pay more attention to habitat changes, the importance of giving a new property time to show you things before you make changes, mobile hunting on private land, cell cam regulation, and lots more! Huge thanks to Paul for coming on the show! Follow along with his season and check out his great writing @paulannear_hunt on Instagram, and be sure to go check out Yellowstone.AI trail cameras at yellowstone.ai   Big thanks to our fantastic partners Lone Wolf Custom Gear: www.lonewolfcustomgear.com onX Hunt: www.onxmaps.com Huntworth: www.huntworthgear.com Good Chance Fly Fishing: www.goodchanceflyfishing.com Wisconsin Backcountry Hunters & Anglers: www.backcountryhunters.org/wisconsin Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lucas Sherraden hosts Anna Paduhovich in this episode of the Built How podcast, exploring her 20-year real estate journey. Transitioning from a global job to building a successful team, Anna shares insights on overcoming the 2008 market crash and recruiting the right people. She emphasizes the importance of practice and offering value to real estate agents, connecting with Ben Kinney and Chris Suarez at Place to sustain her growth. Discover how Anna transformed challenges into opportunities through collaboration, emphasizing proximity and learning for continued success. Connect with Anna at https://www.viewhomesofhamptonroads.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network

The following article of the Professional Services industry is: “Canada and Mexico: A Strategic Partnership for Resilience” by Juan Navarro, President, CMX Partnerships and Consulting Inc.

In this episode, SBCA's Director of Strategic Partnerships, Sean Shields, is joined by Cheryl Lewis, COO at FairBuild AI. They discuss some potentially harmful customer contract provisions, why they're important to pay attention to, and what component manufacturers should do to avoid them.

Amoeba SA Elevator Pitch: Key TakeawaysAmoéba SA Elevator Pitch PresentationIn this Elevator Pitch on seat11a, Jean-François Doucet, CEO of Amoéba SA, presents the company's strategy, technology platform and commercial development plans across agriculture and cosmetics.A Green Technology Company Built on Proprietary Amoeba CultivationAmoéba is a French green technology company specializing in natural bio-solutions derived from proprietary amoeba cultivation technology. The company has spent more than a decade developing a unique industrial platform and has built a portfolio of intellectual property, industrial expertise and commercial partnerships designed to support future growth.Biological Crop Protection and Sustainable AgricultureThe company's agricultural activities focus on biological crop protection products designed to offer natural alternatives to conventional chemical solutions. Regulatory milestones have already been achieved, including active substance approval in Europe and product authorization in the United States. These achievements provide the foundation for commercial deployment through strategic partnerships with major industry participants.Strategic Partnerships with Koppert and SyngentaAmoéba has signed an exclusive distribution agreement with Koppert for selected crop applications and has established a memorandum of understanding with Syngenta focused on future cereal opportunities. These partnerships provide access to large agricultural markets while leveraging established commercial infrastructures.Natural Cosmetic Ingredients and Well-Ageing SolutionsThe company is also developing a natural cosmetic ingredient targeting skin protection, repair and well-ageing applications. Through partnerships in China and international commercialization efforts, management sees cosmetics as an additional long-term growth driver supported by attractive market dynamics and higher-margin opportunities.Transition from Development to Commercial ExecutionThroughout the presentation, management emphasizes that Amoéba is transitioning from a development-stage story toward commercial execution. With technology validation, regulatory approvals, industrial partners and commercial agreements already in place, the company believes it is entering a new phase focused on market adoption and growth. ▶️ Other videos:Elevator Pitch: https://seat11a.com/investor-relations-elevator-pitch/Company Presentation: https://seat11a.com/investor-relations-company-presentation/Deep Dive Presentation: https://seat11a.com/investor-relations-deep-dive/Financial Results Presentation: https://seat11a.com/investor-relations-financial-results/ESG Presentation: https://seat11a.com/investor-relations-esg/T&CThis publication is for informational purposes only and does not constitute investment advice. Using this website, you agree to our terms and conditions outlined on www.seat11a.com/legal and www.seat11a.com/imprint.

Welcome to The Daily Wrap Up, an in-depth investigatory show dedicated to bringing you the most relevant independent news, as we see it, from the last 24 hours (6/3/26). As always, take the information discussed in the video below and research it for yourself, and come to your own conclusions. Anyone telling you what the truth is, or claiming they have the answer, is likely leading you astray, for one reason or another. Stay Vigilant. !function(r,u,m,b,l,e){r._Rumble=b,r[b]||(r[b]=function(){(r[b]._=r[b]._||[]).push(arguments);if(r[b]._.length==1){l=u.createElement(m),e=u.getElementsByTagName(m)[0],l.async=1,l.src="https://rumble.com/embedJS/u2q643"+(arguments[1].video?'.'+arguments[1].video:'')+"/?url="+encodeURIComponent(location.href)+"&args="+encodeURIComponent(JSON.stringify([].slice.apply(arguments))),e.parentNode.insertBefore(l,e)}})}(window, document, "script", "Rumble");   Rumble("play", {"video":"v78ljpa","div":"rumble_v78ljpa"}); Source Links (In Chronological Order): (21) Chris Menahan

① British Foreign Secretary Yvette Cooper has made a three-day China visit. Can China and Britain develop a long-term strategic partnership? (00:54) ② Hong Kong Chief Executive John Lee is leading a large delegation on a tour to Central Asia. What is driving Hong Kong to seek closer ties with the region? (15:47) ③ A European Parliament committee has voted to scrap EU import duties on a range of US goods in order to comply with a US-EU trade deal. Why is the EU ready to compromise? (24:53) ④ Mexican President Claudia Sheinbaum is urging Washington to keep out of her country's domestic affairs. We look at how tensions grow between the US and Mexico over anti-drug cooperation. (34:14) ⑤ From DeepSeek's Liang Wenfeng to Unitree Robotics' Wang Xingxing and AgiBot's Peng Zhihui, a number of young entrepreneurs are becoming central figures in China's next wave of tech innovation. What's driving this new generation of innovators? (43:37)

NEWS: PH, Vietnam elevate strategic partnership | June 2, 2026Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe Visit our website at https://www.manilatimes.net Follow us: Facebook - https://tmt.ph/facebook Instagram - https://tmt.ph/instagram Twitter - https://tmt.ph/twitter DailyMotion - https://tmt.ph/dailymotion Subscribe to our Digital Edition - https://tmt.ph/digital Check out our Podcasts: Spotify - https://tmt.ph/spotify Apple Podcasts - https://tmt.ph/applepodcasts Amazon Music - https://tmt.ph/amazonmusic Deezer: https://tmt.ph/deezer Stitcher: https://tmt.ph/stitcherTune In: https://tmt.ph/tunein#TheManilaTimes#KeepUpWithTheTimes Hosted on Acast. See acast.com/privacy for more information.

Today's HeadlinesThree years later, ethnic violence still troubles Manipur StatePraying for winter to end: How you can walk alongside Chinese believersWarrior Leadership Summit works to heal damage done in the name of Jesus

Your first day in Product Ops, they hand you a pile of jigsaw pieces. No box, no picture on the lid. Just chaos. Ross Webb is joined by four operators who give you the four corners of the jigsaw — the foundations that separate a strategic partner from a glorified admin. This episode is brought to you by Airfocus by Lucid — the structured foundation that keeps strategy intact as you scale, so your team always knows what to build and why. Find out more at airfocus.com --- WHAT YOU'LL LEARN: ▶ Leonora Meaney — Why your "customer" in Product Ops is the PM, the UX team and leadership, and how to run your own internal customer discovery before anyone tells you the priorities. ▶ Kristen Reals — The Roadshow stakeholder listening tour: lead with empathy, name the pain points, and turn complaints into outcomes that go a long way with people. ▶ Matthew Kanawati — Analytics is the easy part. The work is the storytelling that equips decision-makers, aligns product and executive leadership, and drives quick and precise decisions. ▶ Jason Lott — Confusion is a tax on busy PMs. Clarity through documentation is the single biggest gift Product Ops can give a product team — and that's strategic partnership, not admin. Build the foundations. Stop reacting. Start leading. TIMESTAMPS: 00:00 — The Jigsaw You Get Handed on Day One 00:33 — Sponsor: Airfocus by Lucid 01:16 — Meet the Four Operators 01:47 — Corner 1: Voice of Customer (Leonora Meaney) 04:19 — Corner 2: The Stakeholder Roadshow (Kristen Reals) 06:00 — Corner 3: Analytics as Storytelling (Matthew Kanawati) 07:16 — Corner 4: Clarity Through Documentation (Jason Lott) 09:19 — Land the Plane: The Four Foundations 10:09 — Sponsor: Airfocus by Lucid 10:42 — Subscribe & Join Top Prods --- YouTube — youtube.com/@productteamsuccess SPONSOR: airfocus.com If this episode helped you, please follow Product Team Success on your podcast app of choice and leave a quick rating. It genuinely helps other Product Ops and Product Leaders find the show.

What you'll learn in this episode: Why prospecting is the lifeline of predictable income   How to use cold outreach effectively (without breaking compliance rules)   The overlooked power of referrals and testimonials   How local events and sponsorships expand visibility   Why reviews and customer feedback are powerful sales tools   How to create strategic alliances that consistently feed new clients   Why committing to prospecting is the only way to avoid broke months

Charles Burton examines Canada's controversial economic pivot toward China, where Prime Minister Mark Carney is pursuing a strategic partnership that includes non-public security agreements and the reduction of tariffs on Chinese electric vehicles. Critics warn these moves compromise Canadian sovereignty and allow for significant Chineseinfiltration. (7)1900

What you'll learn in this episode: Why consistency is the single most important factor in lead generation The “commit or quit” mindset shift every salesperson needs How to choose between marketing, prospecting, and networking The real costs of generating leads (time, money, or both) Why 18 months is the magic number for predictable success How to scale and diversify your lead sources as your business grows  

What happens when a massive sewage spill threatens one of the nation's busiest waterways?  ASTHO member Ayanna Bennett, director of the District of Columbia Department of Health, joins the show to discuss the massive Potomac River sewage spill that unfolded during a brutal winter storm, the public health risks it created, and the extraordinary coordination required between local, state, and federal agencies to protect drinking water, recreation, and food safety. She reflects on the lessons learned from managing a multi-jurisdictional emergency under intense public and media scrutiny.  Later, ASTHO's Senior Vice President for Population and Innovation, Jen Layden returns to talk about why partnerships are central to ASTHO's 2026–2029 strategic plan. About Us | ASTHODeveloping a Policy Action Plan to Improve Access to STI Medications WebinarFunding & Collaboration Opportunities | ASTHO

In this episode of Wisdom's Table, I, Rachel Wortman, conclude our four-week series on spiritual intelligence for your business. Today, we dive deep into the concept of building a business with an eternal perspective. I emphasize the importance of living our lives as Christians with an understanding that some things we do will last for eternity, while others will not. I share three key strategies for integrating this eternal mindset into your business practices. First, I discuss the significance of making disciples through your work. It's not about turning every client into a prayer buddy, but rather about being aware of our ability to influence and transform people positively. I highlight the importance of prioritizing personal development and spiritual growth over mere profit. NEXT STEPS Let's connect! How can I help serve your business? Send me an email and let me know! rachel@rachelwortman.com TIMESTAMPS 00:00:01 - Welcome to Wisdom's Table Introduction to the podcast and overview of the series on spiritual intelligence for business. 00:00:27 - Eternal Perspective in Business Discussion on the importance of having an eternal perspective while building and running a business. 00:01:10 - Storing Up Treasures in Heaven Exploration of what it means to store up treasures in heaven versus earthly treasures. 00:02:24 - Passion for Eternal Impact Rachel shares her personal passion for building a life that honors God and the eternal rewards of faithfulness. 00:05:55 - Key #1: Make Disciples Through Your Work The first key to building a business with eternity in mind: focusing on people over profit. 00:08:33 - The Legacy of Your Business Reflection on how the true legacy of a business is found in the transformation of people. 00:12:57 - The Impact of Kindness A personal story illustrating the profound impact of kindness in business interactions. 00:13:29 - Key #2: Good Giving Strategy The second key: establishing a giving strategy that aligns with God's purpose for your business. 00:16:27 - Strategic Partnerships in Giving Discussion on the importance of having a strategic approach to giving from your business profits. 00:18:27 - Key #3: Shared Vision with Family The third key: creating a shared vision for your business with your family to foster unity and support. 00:20:30 - Communication and Compromise The importance of ongoing communication and compromise in achieving a shared vision. 00:22:37 - Conclusion and Reflection Wrap-up of the episode, reflecting on the emotional journey and the significance of the discussed topics. 00:23:19 - Thank You for Listening Closing remarks and encouragement to share the episode with others.

Bruce Bechtol discusses his book Rogue Allies, highlighting the strategic partnership between North Korea and Iran. He emphasizes that U.S. administrations have historically underestimated this threat. Since 1983, North Korea has operated on a "cash and carry" basis with Iran, providing weapons for hard currency or oil. The proliferation extends to surrogates like Hamas. Bechtol confirms North Korea possesses the Hwasong-15 missile, capable of delivering nuclear warheads to the United States. This relationship underscores North Korea's role as a primary supplier to revisionist states seeking to challenge the liberal world order. (1/4)DECEMBER 1958

Australia Philippines Business Council president, Rafael Toda, shares how the relationship between the Philippines and Australia has evolved, particularly after the two nations signed their Strategic Partnership. - Ibinahagi ni Rafela Toda, pangulo ng Australia Philippines Business Council, ang mga naging pag-usad sa ugnayan ng Pilipinas at Australia nitong mga nakaraang taon, partikular matapos nilagdaan ang Strategic Partnership.

Julia Klim is redefining what it means to live and perform well in a high-pressure world.As former Head of Strategic Partnerships at Equinox Group, she helped transform the brand from a luxury gym into a full-spectrum healthspan platform. She launched Optimize by Equinox, an elite longevity program that pairs members with doctors, trainers, nutritionists, and sleep coaches using deep biometric data.Julia writes the Substack “In Search Of”, where she challenges the idea that health can be “hacked.” She argues that many high performers are quietly dysregulated despite doing everything right, and that nervous system health, immune resilience, and cellular energy are the real foundations of long-term performance.Julia is known for cutting through wellness hype, questioning over-optimization, and exposing why more tools, more supplements, and more protocols often make people worse, not better.In this episode, Julia breaks down why anxiety, fatigue, brain fog, and burnout are usually signs of autonomic overload, not lack of discipline. We explore how chronic stress, inflammation, and mitochondrial dysfunction quietly erode performance, and why your body must feel safe before any optimization works.You will learn:Why you cannot biohack your nervous systemHow hidden dysregulation shows up in high performersWhat biomarkers and signals actually matterWhy supplements fail in threat modeHow to build real resilience instead of chasing hacksWhy environment, relationships, and routines drive recoveryHow to perform at a high level without burning outThis is a grounded, science-backed conversation for founders and leaders who want to win for decades, not just quarters.Julia Klim- In Search Of: https://readinsearchof.com- LinkedIn: https://www.linkedin.com/in/juliaklim/- X/Twitter: https://x.com/klimjuls- Instagram: https://instagram.com/klimjulsLloyed Lobo- LinkedIn: https://linkedin.com/in/lloyedlobo- Instagram: https://instagram.com/lloyedlobo

When families move between homes, the details get complicated — especially when it comes to health care.In this conversation, PinnacleCare Senior Manager of Strategic Partnerships Rebecca Bux shares tips for private service professionals supporting families who are constantly on the move, from how to get ahead of emergencies to how to make care more seamless between locations.Subscribe to the Easemakers Podcast to hear from more experts in the private service industry, and join the Easemakers community to talk to other estate managers and PSPs on a regular basis.  Enjoying the Easemakers Podcast? Leave us a rating and a review telling us about your favorite episodes and what you want to learn next!The Easemakers Podcast is presented by Nines, modern household management software and services built for private service professionals and the households the support.

Owners fixate on the purchase price of their exit, but the bigger loss to long-term income can come from how Social Security is handled. Get it wrong, and you can quietly lose six figures. Thomas Drapala, Director of Strategic Partnerships at Registered Social Security Analysts (RSSA), explains why 96% of Americans leave money on the table when they treat Social Security as an afterthought. Drawing from his client work, he discusses how self-employment tax, entity structure, and "reasonable compensation" influence Social Security benefits. Thomas also walks through how RSSA's analysis helps owners save thousands of dollars a year in taxes, protect future benefits, and make Social Security a strategic part of their exit plan so it isn't ignored.   In this episode, you will: Understand why every owner should check their SSA earnings record and run an independent analysis before selling Learn what younger owners should do now to avoid losing benefits later See how RSSA analysis ties Social Security into your full exit and retirement plan   Highlights: (00:00) Meet Thomas Drapala (01:42) The shocking statistics on Social Security optimization (03:32) Understanding Social Security rules and benefits (05:49) Strategies for business owners to maximize Social Security (13:37) Case study: The bagel store owner's Social Security optimization (16:52) When it makes sense to bring in a Social Security expert (24:12) How a full Social Security review is done   Follow Thomas: Connect on LinkedIn: https://www.linkedin.com/in/thomas-drapala-rssa%C2%AE-878611207/  Email: thomas.drapala@rssa.com  Learn more about Registered Social Security Analysts: https://rssa.com/    Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

What you'll learn in this episode: Why consistency is the single most important factor in lead generation The “commit or quit” mindset shift every salesperson needs How to choose between marketing, prospecting, and networking The real costs of generating leads (time, money, or both) Why 18 months is the magic number for predictable success How to scale and diversify your lead sources as your business grows  

About the Guest Carly Hunt is the Head of Strategic Partnerships of Showerkap, a UK-based water technology company tackling excessive water consumption in the hospitality sector. With over 20 years in hotel management — latterly focused on energy, waste, and water reduction programmes — Carly brings rare operational depth to the sustainability challenge she's now helping to solve. Her academic background in sustainable tourism (the subject of her university dissertation) makes her return to this space something of a full-circle moment. Episode Summary Water scarcity might not be the first thing that comes to mind when you book a hotel room, but it probably should be. In this episode of Shape the System, host Vincent Turner sits down with Carly Hunt, Head of Strategic Partnerships of Showerkap, to explore how the hospitality industry is one of the heaviest — and least scrutinised — consumers of fresh water on the planet. Hotels can use up to eight times more water than local residents, with individual rooms consuming as much as 1,500 litres per day. Meanwhile, the UK's Environment Agency is forecasting a potential shortfall of 1.4 billion litres per day by 2030, rising to 5 billion by 2050. The numbers are stark, and Carly makes the case that demand reduction — not just supply management — has to be part of the answer. Carly's entry into this space came through two decades of hotel management, where she discovered that energy and waste were relatively easy to monitor and reduce, but water was almost impossible to measure at any meaningful resolution. That gap led her to Showerkap, the brainchild of inventor Steve Harding, which combines three elements that have never previously been integrated in the water sector: fixture-level IoT monitoring across an entire building, a cloud-based analytics platform, and a novel shower fade timer that delivers a real-time behavioural nudge — without restricting flow. The pilot results, run across one floor of the Sandman Hotel at Gatwick Airport, were striking. Prior to the intervention, guests were showering for 35 minutes or more — consuming around 245 litres per session. After the shower fade timer was introduced (set to seven minutes), average shower duration across the 20-room eco-floor dropped to just three minutes and 20 seconds. Overall water usage fell by 58%, energy use by 14%, and the projected saving across the full hotel is approximately 2.7 million litres per year. Of the guests who stayed across nearly a year of the pilot, only three declined to participate in the eco-floor — a participation rate that Carly and Vincent calculate at roughly 99%. The commercial case is deliberately straightforward: Showerkap is targeting a two-year payback period, meaning hotels can effectively finance the installation against the savings it generates. Beyond the headline water and energy savings, the technology surfaces hidden operational value — the Sandman pilot uncovered hot water circulation issues throughout the building and enabled early detection of Legionella risk. The go-to-market strategy currently leans on pilots and case studies to build trust in a space where water has historically been undervalued, with an eye toward expansion into the Mediterranean, MENA, and other water-scarce markets. An upcoming back-of-house research piece, potentially in partnership with the Sustainable Hospitality Alliance, is expected to extend Showerkap's evidence base well beyond the bathroom. Key Takeaways Hotels use up to eight times more water per person than local residents, with some rooms consuming up to 1,500 litres per day — making demand reduction in hospitality a high-leverage intervention. Showerkap's pilot at the Sandman Hotel, Gatwick, achieved a 58% reduction in shower water usage and cut energy consumption by 14%, with average shower times dropping from 35+ minutes to under three and a half minutes. The technology's payback period is approximately two years, making it financeable against projected savings — a critical threshold for hotel procurement teams weighing up an unfamiliar category. Behavioural nudges, not flow restrictions, drive the results: the shower fade timer gives guests a gentle cue and the option to continue, yet the vast majority choose to reduce — suggesting most water waste is habitual rather than intentional. Showers account for over 50% of hotel bathroom water use, but the IoT platform also surfaces back-of-house inefficiencies in kitchens, laundry, and plumbing systems — unlocking operational and maintenance savings beyond the guest experience. Notable Quotes "Water is one of the most vital resources on earth. And we all know that. And we rarely treat it that way because we automatically run a tap and it's there." — Carly Hunt "Reducing showers by just a couple of minutes can save 20 litres. And if those small actions become millions, then think of the impact that would have." — Carly Hunt "We always say that water intrinsically is linked to everything. We can't do anything without water." — Carly Hunt "We don't want to force anyone to change, because that doesn't work. You have to effectively give them the tools to actually do it themselves." — Carly Hunt Resources Showerkap Sustainable Hospitality Alliance (mentioned in episode) Shape the System is an independent podcast with support from KPMG High Growth Ventures More about KPMG High Growth VenturesScale up for success. We're here for that.We navigate founders and their teams to the services they need to reach their next milestone. From startup to scale and beyond. No matter where you are right now, we'll get you the help you need to drive your business forward. We help founders fully realise their potential, as well as the potential of their team and their business, by connecting them to the expertise, skills and resources they need at every stage of their growth journey.Our extensive experience in partnering with evolving businesses means that we can provide you with tailored support as well as independent and practical insights. Whether you are looking to refine your strategy, establish your operations, prepare for a capital raise, expand abroad or simply comply with regulatory requirements, we are here to help.Links:Website: About (highgrowthventures.com.au)LinkedIn: https://www.linkedin.com/showcase/kpmg-enterprise-high-growth-ventures/Contacts: highgrowthventures@kpmg.com.au

What you'll learn in this episode: Why prospecting is the lifeline of predictable income How to use cold outreach effectively (without breaking compliance rules) The overlooked power of referrals and testimonials How local events and sponsorships expand visibility Why reviews and customer feedback are powerful sales tools How to create strategic alliances that consistently feed new clients Why committing to prospecting is the only way to avoid broke months

Healthcare payments are still far too fragmented, creating friction for both patients and providers at one of the most important moments in the care journey. In this episode, Katie Whalen, Head of Strategic Partnerships for Merchant Solutions at Fiserv, discusses how Clover PracticePay is helping modernize payment workflows for small and mid-sized healthcare providers. She explains why healthcare remains underserved when it comes to efficient payment infrastructure, how disconnected systems create unnecessary back-office work, and why a better payment experience can also improve transparency, cash flow, and patient satisfaction. Katie also shares how Fiserv is bringing lessons from retail, restaurants, and other service industries into healthcare, using connected payment tools, claims reconciliation, and smarter patient-facing technology to reduce friction across the entire process. Tune in and learn how better payment experiences could become a powerful driver of transformation in healthcare! Resources: Connect with and follow Katie Whalen on LinkedIn. Follow Fiserve on LinkedIn and visit their website!

At the inaugural ACCC Leadership Summit, C-suite executives and senior-level decision makers in oncology convened for strategic dialogue, engaging panel discussions, and peer-to-peer exchange focused on the most pressing issues in cancer care today. In this episode, CANCER BUZZ speaks with Michele LeSueur, DBA, vice president of Sales and Marketing at Johnson & Johnson, about her key takeaways as a member of the final panel of the Summit: Strategic Partnerships: Creating a Thriving Innovation Oncology Ecosystem. Across the diverse panel of stakeholders, one theme consistently rang true: Innovation is happening very quickly in oncology, but the gap continues to widen between the inception and the implementation of these ideas into day-to-day patient care. Lesueur also comments on the importance of industry partners listening and understanding where friction might occur when launching a new treatment or delivery system. "It's not just about continuously generating breakthrough science or breakthrough treatment. That's only going to take us so far. We have to think about how to actually incorporate that and get it to the patients." – Michele LeSueur, DBA Guest: Michele LeSueur, DBA Vice President of Sales and MarketingJohnson & Johnson Resources: 2026 ACCC Leadership Summit Innovation, Policy, and Partnership: Key Takeaways From the Inaugural ACCC Leadership Summit One Purpose, One Passion, 2 Directions: How to Bring Together Clinical and Administrative Leaders

Casey Baltes led the effort to build the Tribeca Games Festival from the ground up—and she'll tell you the hardest part wasn't the games. It was building internal credibility. In this episode, we talk about curation, community, and why institutions that try to do everything in games end up doing nothing well.For more insights, signup for my newsletter.Jamin Warren founded Gameplayarts, an advisory that helps museums and cultural organizations engage with the world of gaming. He provides them with the research, strategy, and execution they need to reach gamers for the first–or millionth–time. Gameplayarts' past and present clients organizations like MoMA, the Getty Research Institute, Tribeca Enterprises, and PBS.

How do you go from a quantum computing research paper to a circuit you can run on a real machine? Can AI help bridge the gap between complex mathematical theory and functional quantum code? In this episode, Vincent van Wingerden, Director of Strategic Partnerships at Classiq, joins host Konstantinos Karagiannis to discuss the dawn of quantum vibe coding. While traditional quantum programming often requires tedious manual manipulation of gates and hardware-specific constraints, Classiq's platform introduces a high-level abstraction that allows users to focus on intent rather than implementation. Vincent explains how their AI-driven assistant, powered by Claude, can ingest an academic paper from arXiv and generate a working implementation in minutes, a task that once took experts weeks of effort.  Beyond the vibe, this episode dives into the practical mechanics of how Classiq's compiler optimizes code across diverse hardware modalities, from IonQ to IBM. You'll hear about real-world collaborations with Comcast and AMD, as well as a fascinating example of how an AI agent suggested improvements to an image-edge-detection algorithm that outperformed its original human design. Whether you are a seasoned computer scientist or a curious beginner looking to bypass the gate-level barrier, this conversation reveals how the synergy between high-level languages and AI is dismantling the quantum talent gap and scaling the industry toward the future.  For more information on Classiq, visit www.classiq.io/.   An example of quantum code aided by AI https://github.com/Classiq/classiq-library/tree/main/applications/image_processing/quantum_hadamard_edge_detection.Visit Protiviti at www.protiviti.com/US-en/technology-consulting/quantum-computing-services to learn more about how Protiviti is helping organizations get post-quantum ready.  Follow host Konstantinos Karagiannis on all socials: @KonstantHacker             Questions and comments are welcome!  Theme song by David Schwartz, copyright 2021.  The views expressed by the participants of this program are their own and do not represent the views of, nor are they endorsed by, Protiviti Inc., The Post-Quantum World, or their respective officers, directors, employees, agents, representatives, shareholders, or subsidiaries.  None of the content should be considered investment advice, as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, or other securities or non-securities offering. Thanks for listening to this podcast. Protiviti Inc. is an equal opportunity employer, including minorities, females, people with disabilities, and veterans.  

What you'll learn in this episode: Why prospecting is the lifeline of predictable income How to use cold outreach effectively (without breaking compliance rules) The overlooked power of referrals and testimonials How local events and sponsorships expand visibility Why reviews and customer feedback are powerful sales tools How to create strategic alliances that consistently feed new clients Why committing to prospecting is the only way to avoid broke months

In this episode of the BeyondTheBaselines.com podcast, host Ed Shanaphy welcomes listeners back for another insightful conversation exploring the latest developments in the private club and hospitality industries. This installment turns the spotlight on a fundamental—but often overlooked—component of racquet sports facilities: court fencing and surrounds. For decades, chain link fencing and windscreens have been the standard. But as the sport evolves, the question arises—are these traditional solutions still the best fit for modern clubs? Joining the podcast are two industry innovators from Pickletile: Matt Rineberg, Vice President of Sales, and Brooks Wiley, Head of Strategic Partnerships. Shanaphy first encountered the Pickletile team at the PGA Show and later at RacquetX in Fort Lauderdale, where their comprehensive approach to court development stood out. Pickletile is not simply focused on building courts—they are rethinking the entire playing environment. From planning and permitting to construction and performance optimization, their work addresses one of the most pressing challenges in racquet sports today: sound and wind mitigation, particularly in the rapidly growing pickleball sector. In this conversation, the group explores why traditional fencing may no longer meet the needs of today's facilities, and how emerging acoustic solutions—now recognized by USA Pickleball—are reshaping the landscape. They also discuss key growth markets across the country, including South Florida, Texas, and the unexpectedly strong demand in Chicago. Beyond infrastructure, the episode delves into the future of pickleball as a professional sport, examining what is needed for long-term growth and sustainability. Topics include the relationship between amateur and professional play, and whether greater alignment with tennis platforms such as UTR could unlock new opportunities. For club operators, developers, and industry professionals looking to build, upgrade, or future-proof their racquet sports offerings, this episode provides valuable perspective and forward-thinking insights. With that, listeners are invited to enjoy the discussion with Brooks Wiley and Matt Rineberg of Pickletile.

Are you feeling disillusioned with the current state of the public school system and wondering if there is a better way to educate your children? In this episode, we sit down with Erica Dela Rosa, a former educator turned advocate, to discuss the power of school choice and the importance of centering Black and Brown voices in education. Discover how you can reclaim your power as a parent and find the learning environment that truly honors your child's identity.In this deep dive, Erica shares her personal journey from being a dedicated teacher in the Houston Independent School District to her current role as the Manager of Strategic Partnerships for Freedom to Choose Schools. We discuss the emotional toll of the teaching profession, the impact of state takeovers on local communities, and why so many passionate educators are choosing to walk away from the traditional classroom.The conversation explores the nuance of school choice, highlighting that advocating for alternative options like homeschooling, micro-schools, and charters is not an attack on public education but a necessary move toward student-centered learning. Erica explains how the history of the American education system was often designed for assimilation rather than empowerment, and why it is vital for parents to see themselves as the true experts in their children's lives. Whether you are a veteran homeschooler or just starting to explore your options, this episode provides the inspiration and community connection you need to make the best choice for your family.https://chooseschools.org/Erika De La Rosa proudly taught 7th grade English/Language Arts and served as Department Chair in the Houston, Texas, neighborhood where she grew up and currently lives. In her role, she prioritized understanding and honoring her students' varied experiences and cultures to ensure the curriculum validated, inspired, and empowered them to reach their own academic and life goals. In addition to serving her students, she mentored first-year teachers as well as college student-teachers. She participated in fellowships and advocacy with Latinos for Education, Teach Plus Texas, the Education Trust Texas and the Leadership for Educational Equity. She was the 2023 Inspira Award Recipient from Latinos for Education, recognized as a remarkable individual whose unwavering dedication and passion have transformed the landscape of education for Latino students. Erika's work is rooted in her desire for all children to have access to an education that gives them safety, hope, and opportunity, regardless of where they come from. She now uses her classroom experience and deep passion for educational equity to work toward policies that benefit all children.

What you'll learn in this episode: Why consistency is the single most important factor in lead generation The “commit or quit” mindset shift every salesperson needs How to choose between marketing, prospecting, and networking The real costs of generating leads (time, money, or both) Why 18 months is the magic number for predictable success How to scale and diversify your lead sources as your business grows  

On the latest RETHINK Retail Podcast, host Fritz Finlay sits down with Jeannie Scarlet Freis-Terry of Albertsons and Aidan Mittra, Co-founder of OrderGrid, to discuss how grocers can modernize their technology stack. They explore building lasting vendor relationships and laying the operational foundation for an AI-driven future in the grocery sector. KEY TAKEAWAYS: - Great partnerships solve big problems: The best vendor relationships go beyond a single solution, enabling capabilities retailers could not build independently. - Modernization is a journey, not a switch: Given legacy system complexity, a phased deployment approach is far more practical than a full rip-and-replace strategy. - AI needs a solid foundation: Effective AI deployment requires trusted, real-time data. Without it, even the most sophisticated tools will underdeliver. - Pilots should be focused and measurable: Testing in five to twenty locations over four to six weeks allows retailers to prove value without overcommitting to full integration. - Feedback from the floor matters: Input from associates and customers early and often surfaces insights that data alone cannot capture. - Small-scale experimentation beats hesitation: Retailers who embrace controlled testing learn faster, fail cheaper, and build stronger strategies over time. IN SUMMARY: This episode explores how grocery retailers can move from legacy constraints to a modern, partnership-driven model built for the demands of today and the opportunities of tomorrow.

This episode recorded live at the Becker's 16th Annual Meeting features Dr. Stephen Master, MD, PhD, Vice Chair for Innovation, Department of Pathology and Laboratory Medicine, Director, CHOP Center for Diagnostic Innovation, CHOP, Dr. Deborah Boles, PhD, Vice President, Research & Development, Labcorp, & Dr. Mindy Nye, PhD, MT (ASCP), D (ABMM), Vice President, Labcorp Diagnostics, Labcorp, who discuss how collaboration is accelerating diagnostic innovation and expanding access to pediatric care. They explore how shared infrastructure, aligned missions, and co-development models enable scalable, high-impact solutions for patients.This episode is sponsored by Labcorp.

What you'll learn in this episode: Why consistency is the single most important factor in lead generation The “commit or quit” mindset shift every salesperson needs How to choose between marketing, prospecting, and networking The real costs of generating leads (time, money, or both) Why 18 months is the magic number for predictable success How to scale and diversify your lead sources as your business grows  

You don't need to create demand if demand is mandated. That's the insight Will Caldwell used to build and sell his company. Will discovered that inside the mortgage industry, banks are legally required to buy flood certificates on every loan. So, he started Snap — a platform that makes it faster and cheaper for banks to do exactly that. Then he partnered with Intercontinental Exchange, the $95 billion company that owns the New York Stock Exchange, plugged into their existing infrastructure, scaled quickly, and eventually sold 51% of the company for 10x. In this episode, we break down how to build within regulated industries, tap into existing demand, and scale without chasing customers. Key Takeaways (00:00) Small Teams Beat Large Companies (01:52) Why "Fat Cats Don't Hunt" (03:13) Starting His First Tech Company (06:09) Knowing When to Shut Down a Business (06:51) Turning a $100 Compliance Headache Into a Startup (09:03) Finding Opportunity in Regulated Industries (16:58) AI Underwriting  (21:09) Scaling via Strategic Partnerships (24:00) Selling 45 Banks in One Month (30:56) Selling to  Intercontinental Exchange for 10x  (32:31) Why He Sold Only 51% of the Company (36:10) Don't Build the Tech Until You Have THIS (37:44) What Post-Exit Life is Like (38:41) What Will is Investing In Right Now (40:00) Advice for Entrepreneurs Starting Today (40:27) Books That Have Shaped His Thinking   Watch on YouTube: https://youtu.be/UmihuBdZByU     Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

What you'll learn in this episode: Why consistency is the single most important factor in lead generation The “commit or quit” mindset shift every salesperson needs How to choose between marketing, prospecting, and networking The real costs of generating leads (time, money, or both) Why 18 months is the magic number for predictable success How to scale and diversify your lead sources as your business grows

In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online?Agility requires moving beyond just building a brand to actively and continuously protecting its integrity in a digital landscape where threats evolve at the speed of AI. This isn't just a defensive tactic; it's a core component of maintaining customer trust and lifetime value.Today, we're going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we're also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately eroding the trust and lifetime value we work so hard to build.To help me discuss this topic, I'd like to welcome, Daniel Shapiro, SVP of Brand Relationships & Strategic Partnerships at Red Points. About Daniel Shapiro Daniel Shapiro leads strategic partnerships at Red Points, working closely with ecommerce platforms, websites, IP firms, and key industry stakeholders. Prior to joining Red Points, Daniel held senior roles at Macy's and eBay, where he served as Senior Manager of Brand Protection. At eBay, he led international teams in the global disruption of counterfeit networks.With deep expertise in brand protection, digital enforcement, and strategic alliances, Daniel helps organizations navigate the complex landscape of online IP abuse while driving scalable brand protection outcomes. Daniel Shapiro on LinkedIn: https://www.linkedin.com/in/danielbshapiro/ Resources Red Points: https://www.redpoints.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online? Agility requires moving beyond just building a brand to actively and continuously protecting its integrity in a digital landscape where threats evolve at the speed of AI. This isn't just a defensive tactic; it's a core component of maintaining customer trust and lifetime value. Today, we're going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we're also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately eroding the trust and lifetime value we work so hard to build. To help me discuss this topic, I'd like to welcome, Daniel Shapiro, SVP of Brand Relationships & Strategic Partnerships at Red Points. About Daniel Shapiro Daniel Shapiro leads strategic partnerships at Red Points, working closely with ecommerce platforms, websites, IP firms, and key industry stakeholders. Prior to joining Red Points, Daniel held senior roles at Macy's and eBay, where he served as Senior Manager of Brand Protection. At eBay, he led international teams in the global disruption of counterfeit networks.With deep expertise in brand protection, digital enforcement, and strategic alliances, Daniel helps organizations navigate the complex landscape of online IP abuse while driving scalable brand protection outcomes. Daniel Shapiro on LinkedIn: https://www.linkedin.com/in/danielbshapiro/ Resources Red Points: https://www.redpoints.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What you'll learn in this episode: ● Why many sales funnels fail and how to fix a “leaky bucket” pipeline ● The mindset shift that turns lead generation from a grind into a system ● How to attract warm, qualified prospects instead of chasing cold leads ● The psychology behind why some leads convert while others disappear ● Techniques to nurture relationships and build long-term client trust ● Scripts and frameworks that help you move from chasing clients to attracting them    

What you'll learn in this episode: Why prospecting is the lifeline of predictable income How to use cold outreach effectively (without breaking compliance rules) The overlooked power of referrals and testimonials How local events and sponsorships expand visibility Why reviews and customer feedback are powerful sales tools How to create strategic alliances that consistently feed new clients Why committing to prospecting is the only way to avoid broke months

Explore the profound insights of Naval Ravikant with hosts Ben Kinney, Bob Stewart, and Chad Hyams as they dive into playing long-term games, the power of specific knowledge, and the importance of building wealth over status. They discuss leveraging leverage, choosing the right business partners, and the pursuit of genuine curiosity. Discover how to apply these principles to enhance personal and professional growth while avoiding cynicism and focusing on ethical wealth creation. Join the conversation and gain valuable knowledge from this engaging 99th episode of the Win Make Give podcast. ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/   More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/   Part of the Win Make Give Podcast Network 00:00 Long Term Success Through Compound Interest and Strategic Partnerships 06:44 Pursuing Passion and Curiosity Leads to Specific Knowledge 11:47 The Value of Apprenticeship and Specific Knowledge in Success 16:18 Maximizing Productivity by Outsourcing and Prioritizing High-Value Tasks 21:16 Leveraging Experience and Skills for Business Success 24:55 The Importance of Integrity, Energy, and Intelligence in Success 30:35 The Journey to Ethical Wealth and Personal Fulfillment 34:34 Finding Fulfillment Beyond Success and Enjoying the Journey

Unlocking the Power of Frontier Partnerships Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/Check Out UPX:https://theultimatepartner.com/experience/ In this compelling discussion from the Ultimate Partners Winter Retreat, Microsoft GM Katharine Kennedy joins Vince Menzione to break down the operating models of “Frontier Firms.” Katharine shares her incredible journey of scaling the ServiceNow partnership from zero to $1 billion in TCV and reveals her current mission: building Adobe into the next great frontier firm for Microsoft. The conversation dives deep into the necessity of AI-led innovation, the critical importance of placing trust at the center of every technological stack, and why traditional quarterly business reviews are being replaced by real-time, constant connectivity. Whether you are an ISV, SDC, or channel partner, this session provides a roadmap for navigating the tectonic shifts in the AI ecosystem through organizational alignment and shared vision. Key Takeaways Frontier firms integrate AI up and down the UI, agent, and data layers while evolving their internal operating systems. Successful partnerships require a shared vision at the highest level that melds two mission statements into a single belief system. The traditional QBR is becoming outdated, replaced by real-time, constant communication across engineering and product teams. Trust must be the primary pillar of AI development, supported by core principles like fairness, reliability, and accountability. Leading with co-innovation and customer-centric data solutions is more effective than leading strictly with revenue goals. Strategic use of the Microsoft Marketplace remains a “hidden gem” for achieving scale and high-velocity growth. https://youtu.be/OU22MIfs-1A If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Frontier Firms, SDC, Microsoft GM, Adobe Partnership, ServiceNow, AI Operating Model, Responsible AI, Co-innovation, Partner Value Chain, Organizational Alignment, Microsoft Marketplace, TCV, Data Sovereignty, AI Agents, Adobe Firefly, Azure, Ecosystem Growth, Digital Transformation, AI Governance, Strategic Partnerships, Tech Leadership. Transcript: Katharine Kennedy Vince Menzione: [00:00:00] Honestly, it’s people. Yes, with agents. Um, and I know we hear that and it’s very like, oh, what does it mean? Are we really using it? I cannot tell you how many agents I use in a day. We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out crowd. Come join me now for a compelling discussion on the impacts of the tectonic shifts we’re all seeing. We, we’ve talked about MSP, we’ve talked about channel. We’ve talked about marketplace. We haven’t really dug deep into the SDC conversation, and I still, that doesn’t roll off my tongue. I still say ISV in my own mind, but the software development corporations, um, we’ve had several executives from that, from that world. Sandy Gupta has been. Um, many time guests, uh, at, at, at our events and we really wanted to double click. And I was so fortunate to meet Katherine Kennedy several months ago and learned about what [00:01:00] she’s doing and what the work that she’s driving. So I wanna invite her on stage ’cause we’re gonna have a very intimate conversation by Yeah, we call these so great to have you here. And, uh, you’re a GM at Microsoft, which is a big deal, by the way. A lot of people don’t know that. Thank you. And you’re running, uh, two of, I’d say two of the most significant partners within the Microsoft ecosystem. I would say obviously two. Now. Just one. Okay. We’re doubling down on focus. So nice to meet everybody. I, I wish there was a fire ’cause it did. What you Well come on. This goes off heat by the way. We get back off a little bit. This goes off our, so all good. So tell us, give us your, yeah. Give us your background and your role. Katharine Kennedy: Sure. So Catherine Kennedy. Nice to meet you all. Um, I’m a GM at Microsoft previously overseeing both the ServiceNow and the Adobe practice. Um, spent the last four years building ServiceNow too. What now our previous guests got to refer to as our REO, you know, exciting, uh, big growth [00:02:00] partnership. Um, so we took that from, for them from $0 in terms of shared revenue to a billion dollars in TCV. Um, and they have one of the largest Macs now with Microsoft. And we did that over the course of three years. So we’ll talk a little bit about. Um, the mindset, uh, and the operating models and things that we implemented with ServiceNow. Um, and then at the time, um, they asked me to take on Adobe as well. And when we saw the opportunity at Adobe, we said, wow, we really need to focus here. And so I have the privilege of being able to focus on Adobe this year. And, um. What I’m most excited about is the ecosystem and the ecosystem opportunity with Adobe as we build them into the next frontier firm or Microsoft. Vince Menzione: And of course we use the term spark, the ecosystem, so yes. Um, so let’s, let’s dive in [00:03:00] here. Use the term mindset. I was thinking about mindset. Market shift, frontier Firm, how do those things align together? Microsoft has been talking, I mean, Judson up on stage and Ignite talking about frontier firms. Nina’s talked about frontier firms. This is a shift in how organizations operate. Yes. In for some, yes. Uh, for others. I was thinking, what are you seeing across the SDC community specifically where you’ve managed before, where you’re managing now, but with ServiceNow and Adobe as an examples? What defines a company that’s truly making this leap? Katharine Kennedy: So as we’re looking at these frontier firms, uh, especially in the S-D-C-I-C spaces, we’re looking at, um, how do they implement AI up and down their stack, but then across the operating system, um, and. I refer to it in our business as the partnership value chain. ’cause we look at our SDCs and ISVs as partners. Um, and so the partner operating model between Microsoft and in this [00:04:00] case, Adobe or ServiceNow, has to be solely in lockstep and moving at warp speed. It’s as, as we’ve been talking about all day, it’s just moving so fast and so the tighter. We’re connected. The Cohesity across the company, um, is absolutely critical, but it’s AI up and down, AI across, um, and what I mean by that is, uh. That’s from the UI layer to the agent layer down to the data layer. So unlocking all of the layers of the stack. And then across the operating model, how are we empowering each executive to buy in on that North star or that strategy that we have jointly? And then how do we drive that operationally to execute at the field level? And that’s. Probably the biggest undertaking, um, I’ve ever done because it’s really you, your team becomes, uh, [00:05:00] these we’re like ants running between two giant companies. I mean, it’s just back and forth, back and forth, back and forth. And um, that’s really the art and the science of it is that honestly it’s people. Yes. Um, and I know we hear that and it’s very like, oh, what does it mean? Are we really using it? I cannot tell you how many agents I use in a day. It’s truly remarkable. Vince Menzione: You mentioned North Star, so I wanted to Yeah. Can I double click on it? Katharine Kennedy: Please do. Yes. Happy to. Vince Menzione: Yeah. I think about mission and purpose and all that tying into North Star. Are, are you implying that an organization needs to get its North Star, right? First and then how, how, and what, what are most of these organizations you’re seeing today, not the ones you manage, but other organizations in the SDC portfolio? Like where are they in terms of the continuum? How are, how are they moving along and what’s your guidance to them? Katharine Kennedy: It’s a good question. So I’ll start by saying my observation, my opinion is [00:06:00] as I’m looking across the companies that are successful and the ones who are yet to be successful, um, the key differentiator is that there is a shared vision at the highest level of the company that drives all the way down to the field. And what I mean by that is we’re taking two mission statements and we’re melding them together. Then we’re creating a belief system and it becomes a cultural shift across two companies versus, Hey, we’re gonna have all of these siloed, tactical, yeah. Operating units and they’re gonna do their own thing and maybe they’ll be successful over here. Maybe they’re doing something different over here, but we’re really. I think I heard Nina say this also, we’re pulling that red thread through the company. Yes. Um, which is critical. And I’ve seen so many companies just show up for the revenue. And yes, that’s an absolute outcome and it’s a [00:07:00] tremendous outcome if you do it right, but you have to do it right. You have to pull that red thread and you have to have every single part of the. Partner value chain buying into this strategy and this North Star, and if they don’t, if one piece of that chain is not bought in, you fail. Yeah. Vince Menzione: Organizational alignment is what you’re saying and what, what I’m hearing is in order, in terms of getting the AI Strat, the North Star aligned. Yes. You’ve gotta get the, I call the C-Suite aligned. Yes. You need to get all the functions of the organization aligned to the thread that you talked about. Yes. And then what does that look like? What does that North Star look like? What is it, what is the ideal example of what the North Star would look like? I’m, I’m a frontier firm. I brought in on ai, music agent ai. I’m doing all the things that we’ve talked about earlier. Katharine Kennedy: Yes. Um, so I think it, so operationally, um, it’s moving the operational rhythm from what used to be [00:08:00] qbr. Frankly, I think that’s outdated. Yes, it is. It is real time, constant communication. And yes, there will be checkpoints and they could be weekly, they could be monthly, they could be quarterly, but this is just real time constant communication because the pace of business, the pace of innovation is going so fast. We have to have that direct line of communication product to product team. We have to have that direct line of communication, engineering to engineering, because with everything going in on. Everything going on in the macroeconomic climate today, especially given concerns around sovereignty. Um, I run a global business, so we have customers saying, Hey, I don’t wanna host my data in a place where I don’t align with the values. That’s a real situation. That was actually a topic at Davos, as you mentioned, um, Nina. And so, um, we’re rapidly addressing these concerns with our customers and meeting our customers where they are. [00:09:00] Um, but it’s that real time constant connectivity. Um, and we’re frankly. We’re seeing it across the board. Um, but the operating model has to change. We have to look at more advanced, modern models, uh, for these partnership businesses to sustain in this next wave of transformation. Frankly, Vince Menzione: you know, it’s, so, you talked about values? Yes. This is, this leads into another conversation, right? When we talk about ai, we talk about, we talk about AI and the use, use cases. We skip over things like values and trust and governance. Katharine Kennedy: Oh, good segue. This is, this is my passion, please. Oh, I get so worked up about this. Good. So I, I had the privilege of, um, sitting, uh, with our SLC community a couple weeks ago, and, uh, they introduced, oh, here’s our amazing new, uh, pitch. We were just [00:10:00] speaking about it in the back actually. And, and it is, it’s amazing. And, uh, they said, do you have any feedback? And I was like, oh. And I waited and I saw everybody, every, you know, oh, we need to change this or tweak that. And I, and I waited. And then at the last moment I stood up. I was like, okay, I gotta say it. I was like, you say intelligence and trust. I, this is a small tweak, but trust has to be first, foremost, first, last, center, everything. Trust has to be everything. And, um, and I truly mean that. And I think, you know. Of all the companies I’ve worked for and I’ve worked for quite a few, um, Microsoft is the company that I believe in the most that can do the most good in society and in the global. Macroeconomic economy, a anything right in the world, in your communities. Um, and so one of the things that really struck me, and I keep coming back to with Microsoft and the, the topic of trust is how Microsoft, [00:11:00] um, was first to the table in this, in this, um, moment of ai. You know, introduction a few years ago to say, Hey, we need a set of core values and ethics and principles that we’re all gonna, we’re all gonna marshal around and I haven’t heard it as much recently, and now it’s coming back. And, uh, you know, the, the six core principles that Microsoft used is, I’m just gonna tell you right now, our fairness, reliability and safety, privacy and security, inclusivity, um, transparency and accountability. And it’s not. Just six principles that you see on a poster in the offices. These are embedded, again, back to the operating model across every single aspect of our business. So within our product, within our engineering, even just in our collaboration tools, you could be sending a teams message and you’ll get a notification, Hey, this is not aligned to the Microsoft. Core [00:12:00] values of ai. And so there are gates and governance and guardrails built into every layer of our technology stack and then across the company in our operating rhythms. And that is what gets me so excited and gets me up at, at out of bed in the morning. Um. I actually got a call from Sila. No one wants a call from Sila. Does anybody know Sila? Uh, yeah. Yes. Okay. That’s our legal, that’s our legal team. Legal affairs. Sila. Yeah. No one wants that call. Uh, I actually, I got so excited. I was like, are you calling about responsible ai? ’cause I was one of the first, um, I was one of the first to raise my hand to say. We will sign up. Was it Brad Smith calling you? Oh gosh. Oh, that would be a dream. I think he’s so, I’m, I love him. I think he’s so cool. Um, I love that you actually, sorry, side, I’m gonna take you on a side tour. Next slide. Um, my favorite thing to do is pull up the news and you’re seeing something from the Prime Minister in, you know, Germany and Brad [00:13:00] Smith’s in the foreground Yes. Of every photo. You’re just like, wow, we’re influencing at such a global. Um, base that I could just, it’s hard to wrap your head around sometimes, but, so anyways, going back, I’m gonna take us back to trust. Um, please. Vince Menzione: Well, I just think we need to apply it back to ai, right? Because it is so important. It is. It is. These agents are out there and if they’re not governed and if you don’t Yeah, yeah. Katharine Kennedy: I’m so, so, yeah, thank you. Keeping me on track. So, so why I am excited about it is, is because, um. As we’re going out into our communities, um, we’re here in the southeast and one of the biggest issues that comes up over and over again is, how do I trust that AI is not gonna learn off my data? How am I gonna trust that it’s telling me the right information? And so on and so forth. And that’s when I get to this great conversation about trust and our responsible AI pact and, um. This is, this is truly what I mean, that it can be a force [00:14:00] multiplier, but it can be a force for good. And if you don’t have those guardrails and that governance and those principles aligned across the companies. You fall down, right? You fall down with the customers, you fall down with the organizations you’re serving. And so going back to our North Star two, we align there, we align with the values and the ethics, and then we can start to really build a business together. And that’s how we were able to do it so fast. And so, um, at such scale, at such global scale, um, with. ServiceNow, but now we’re going to take a mature partner in Adobe and we’re gonna take them to the frontier in a way you haven’t seen before. So. Just a little commercial. Adobe is gonna be announcing their Adobe marketing agent. I love it as GA next month. So they are a frontier firm for us. Yes, very exciting round of applause for Adobe there. For Adobe. Yeah. And more to come. So we’ll be [00:15:00] having, uh, their firefly, uh, video models coming out on Azure and available through Marketplace as well, um, coming soon. So lots of exciting things happening. Vince Menzione: Sounds exciting. So let’s talk about those partner big wins that you’re saying. Give us some examples of those. Katharine Kennedy: Now are you talking about from a Microsoft and Adobe co-innovation perspective? Yes, from the co-innovation perspective. Okay. Yeah. Um, so from a co-innovation perspective, this is. This is a labor of love. Um, I approach it in a very disciplined manner. The way that we look at, um, these frontier firms is we’re leading with co-innovation versus leading with revenue. And it’s a, it’s, it’s a paradigm shift that takes everyone to buy in back to my earlier point, but also, um, the hardest part is. Teaching companies, um, to do things differently. Uh, so we start with [00:16:00] engineering and product. And actually before we get there, we start with customer and we sit with our customers. We understand what our customers are asking for. We’re understanding the value that they need unlocked, and typically it’s at the data data layer. And so what we’re doing is we’re seeing, okay, what are the data things? What are the data silos that need to be unlocked? And so we start to kind of build up from there, taking the customer perspective. Then we sit with engineering and product and we say, okay, what do we have on the truck today? How can we elevate this to an AI led AI first motion that meets our customers where they are in their AI journey? And delivers value and business outcomes day one versus, hey, we have to go through this laborous process. One of the other things we’re seeing is forward deployed engineers. Um, so thinking about, Hey, how do we sit with our customers and start architecting. What they need to address their business challenges today, um, because AI [00:17:00] can solve a lot of this, right? And so it’s a really interesting model shift that we’re seeing across the board within Microsoft, within our largest ISVs, and within our customer and our, um, ecosystem community with our GSIs, our sis, as well as our channel. Vince Menzione: So I know we were. You’ve had a lot. We, we had Jason up here talking about marketplace. Yes. And Jason Grey, Ja. Oh no, Jason. R Jason. R Jason. Yeah. We’ve had Jason Grey. He’s had Jason Grey. Yes. Well, we, um, you’re, you ServiceNow got called out in that last set session. I know. I was thinking about marketplace and co-selling. Yes. And then ecosystem. So I wanna like tie those three things together if that’s possible with you. Like what are you seeing from a best practice perspective. Obviously ServiceNow has been a top a top partner. We’re starting to see a lot of, well, channel D, channel [00:18:00] resellers, and the like. What are you seeing from a best practice perspective and is there yes. Central opportunities there? Katharine Kennedy: Yes, yes, yes, yes, yes, yes, yes. Okay. Three things. Um, one is AI led innovation. First and foremost, you gotta have the solution. You gotta have it. If you don’t have the solution, you don’t have something to sell. Second is a, um, AI led go to market hero motion. And what I mean by that, so in the, I’ll use ServiceNow as a, as a. Example ServiceNow. We created a, the first, uh, copilot plus, um, ServiceNow assist agent to agent go to market hero story. It landed really well with our customers and so we started to build off of that and we integrated across, um, up and down the stack. Like I mentioned, the data layer, the agent layer, and the ui. Um, and our customers were thrilled. They were like, wow. What else can we do with this? Can we unlock HR with this? Can we unlock. [00:19:00] What else can we do? Finance? Can we do finance? And so we started to see these, these moments in time where our customers were taking the technology and taking it to places we just hadn’t even thought about yet. Um, so I would say those two. And then the third would be, uh, making sure that we’re enabling the field. In a way that they know that story, they can tell that story, and then they have access to people to support that story. Um, and then wrap that in marketplace leverage micro, uh, marketplace as a scale motion. And now I know we still have opportunities to continue to improve around marketplace. Um, but we’ve come a long way and we’re seeing tremendous growth and scale out of this engine. So it’s, it’s definitely a hidden, um. I would say honestly, it’s still a hidden gem in the Microsoft. Uh. Bag, if you will. Vince Menzione: $300 billion in total.[00:20:00] Katharine Kennedy: Yeah, I seriously, yeah, but not anymore, I should say. Yes, I’ve been to Singing from the Rooftop. Yes. Vince Menzione: And you’re gonna be back this afternoon, right? Yes. A session with Ashley, so, oh, okay. I think, was it with Ash? Maybe? Oh know, maybe. I don’t know. Maybe. I’d be delighted it’ll be back the same. I’m happy to be back. I wanna make sure, I do wanna make sure, we’ll, we’ll cover some more of this there. Katharine Kennedy: And then the last thing, yeah. Shared KPIs. Yes. Shared KPIs. We gotta track it. We gotta be accountable. So get your vision aligned. Get your vision, get your organizations across all of the disciplines aligned. Yes. And then have a set of shared KPIs and owners for each of those KPIs. Yes. Right. And govern it. And govern it. Govern it, yeah. Report up to the CEO on a weekly basis, on a monthly basis, on a quarterly basis. I started reporting up to our CEO and he was like. What is she doing? He’s like, this business is going really, it’s growing fast. What is she doing? Can we do this somewhere else though? Um, it’s, you know, making sure people know the story, um, [00:21:00] and everyone’s buying in and they’re accountable. It’s, um, it’s a simple thing, but it’s powerful. Thank you for having me. Vince Menzione: Thank you so much. I really, yeah. Appreciate it. Thank you everyone. Alright, thanks. You don’t forget, ultimate Partner Live is coming soon, May 11th through the 13th in beautiful Bellevue, Washington. I hope to see you there.

In this episode, Charlie Lougheed, CEO and co-founder, Axuall, and James Whitfill, MD, Senior Vice President of Strategic Partnerships and Chief Transformation Officer, HonorHealth, discuss how accurate provider data and AI are reshaping patient access and care delivery. They explore data governance, the risks of poor data quality, and how better infrastructure can improve matching, efficiency, and patient outcomes.This episode is sponsored by Axuall.

In this episode, we discuss:   Right now, your ideal client is actively looking for someone she can trust. Every platform she's on is full of polished, AI-generated content that all sounds the same, and the more noise there is, the more she's turning to real people in her life for recommendations. Her friend with great skin. The instructor at her Pilates studio. Her hairstylist. That is exactly where strategic local partnerships come in, and it is one of the biggest competitive advantages you have as a spa owner in 2026.   In this episode, Daniela revisits one of the most foundational strategies in her marketing toolkit with a fresh, urgent reframe for where the industry is right now. The shift toward relationship-first marketing isn't just smart, it's timely. As ad costs rise and organic reach becomes harder to predict, building a trusted local presence gives you something more valuable: a referral network that compounds over time and doesn't cost more every time an algorithm changes.   Daniela covers why your ideal client is increasingly turning to the real people in her life for recommendations and what that means for your marketing strategy, how local spa owners have a genuine advantage in today's trust economy, why diversifying beyond paid advertising has never been more important, and the mindset shift that unlocks the full power of this strategy.   She also shares a simple, actionable homework assignment to help you take the first real step, identifying three local business owners who already serve your ideal client and showing up for them before you ever ask for anything in return.   For the full tactical framework, including how to identify partners, vet them, structure the partnership, and make it work for both businesses, head back to Episode 397. Daniela links it up below and references it throughout this episode.   This is relationship marketing as a system. And in a world where connection is increasingly rare, being the spa owner who shows up and gives first is your greatest differentiator.   Resources Mentioned in Episode 479: EP 397: Strategic Partnerships for Spa – Don't Put All Your Eggs in One Basket   Want to break past $25K–$35K months without adding more treatment hours? Watch The Systems Shift and learn how 600+ spa owners are scaling into their Spa CEO role (without sacrificing family time or sanity). 

What you'll learn in this episode: ● How to create a workflow from scratch in HighLevel ● Tagging contacts to segment and nurture leads automatically ● Assigning team members to leads for immediate follow-up ● Crafting personalized emails and SMS that engage your prospects ● The critical step of testing and publishing workflows to avoid mistakes ● How automation can help you maintain consistent and predictable income