Podcasts about Atlassian

In der heutigen Folge sprechen die Finanzjournalisten Daniel Eckert und Holger Zschäpitz über neue Rekorde an der Wall Street, Trumps Goldman-Bashing, und Circle's freche Aktienverkäufe. Darüber hinaus geht es um 180 Life Sciences Corp, Alphabet, Coreweave, Rigetti Computing, Springer Nature, Patrizia, SAP, Hannover Rück, Confluent, Asana, Atlassian, Hubspot, Samsara, Gitlab, Mongo DB, Fastly, Adobe, Elastic, Twilio und Xtrackers FTSE Vietnam Swap ETF (WKN: DBX1AG), Xtrackers S&P Select Frontier Swap ETF (WKN: DBX1A9), MSCI EFM Africa Top 50 Capped Swap ETF (WKN: DBX0HX). Wir freuen uns an Feedback über aaa@welt.de. Noch mehr "Alles auf Aktien" findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter. Hier bei WELT: https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html. Der Börsen-Podcast Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? Hier findest du alle Infos & Rabatte! https://linktr.ee/alles_auf_aktien Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Three simple questions plague every American seeking healthcare: Where should I go? When can I be seen? And how much will it cost me? Despite seeming basic, these questions have remained largely unanswerable—until now.In this episode, we explore how Heather Fernandez, co-founder and CEO of Solv, is building the infrastructure behind same-day care for 210 million Americans. We discuss how AI is finally cracking the code on price transparency and why workflow complexity can be a competitive moat in healthcare.We cover:

Go granular with Sarah as we dive deeper into productivity tools to focus specifically on project management solutions. Use these suggestions to organize and scale your workflow!   Read the text version   Get access to Ritter Insurance Marketing Solutions – Register today   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Project Management Solutions: Asana Basecamp Monday.com Trello Wrike   Resources: Field Notes on Digital Marketing Resources Field Notes on Productivity Tools Field Notes on Traditional Marketing Resources The Ultimate Agent Resource List Pt. 1: Market Yourself The Ultimate Agent Resource List Pt. 2: Keeping in Touch with Clients The Ultimate Agent Resource List Pt. 3: Staying Organized   References: Gurnov, Artem. “Best 21 Project Management Tools in 2025: Expert Reviews and Comparisons.” Wrike.Com, Wrike, 3 July 2025, www.wrike.com/project-management-guide/faq/what-are-project-management-tools/. “From Agile to Waterfall: A Breakdown of Project Management Methodologies.” Park.Edu, Park University, 23 May 2025, www.park.edu/blog/from-agile-to-waterfall-a-breakdown-of-project-management-methodologies. “Top 6 Project Management Methodologies to Boost Efficiency.” Virtuallatinos.Com, Virtual Latinos, 4 Mar. 2025, www.virtuallatinos.com/blog/project-management-methodologies/. Rehkopf, Max. “What Is a Kanban Board?” Atlassian.Com, Atlassian, www.atlassian.com/agile/kanban/boards. Accessed 17 July 2025.   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://x.com/RitterIM and YouTube, https://www.youtube.com/user/RitterInsurance     Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/   Not affiliated with or endorsed by Medicare or any government agency.

Listen now: Spotify, Apple and YouTubeAs AI agents become the new interface for work, a major question looms: how will your product connect into this ecosystem?In this episode of Supra Insider, Marc and Ben sat down with Reid Robinson, product manager leading AI at Zapier. They talked about the rise of Model Context Protocols (MCPs) — the new standard for connecting AI agents to tools and data sources.Reid explains the fundamentals of MCP clients vs. servers, why the standard is gaining traction across players like Anthropic, OpenAI, and Atlassian, and how product leaders can decide where to start. He also shares concrete examples, from personal productivity hacks to enterprise integrations, showing what's possible when you combine MCP with Zapier's 8,000+ app ecosystem.Whether you're building your first AI copilot, figuring out how to expose your product's data to agents, or just want to understand where this ecosystem is headed, this episode will give you a front-row seat to the future of AI interoperability.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox

Thank you to Revyz for backing us up and making The Jira Life possible. https://www.revyz.io/The Jira Life=====================================Having trouble keeping up with when we are live? Sign up for our Atlassian Community Group!https://lnkd.in/g5834KixOr Follow us on LinkedIn!https://lnkd.in/epszdbRjBecome a member on YouTube to get access to perks:https://lnkd.in/gzDWDAzNHosts:- Alex "Dr. Jira" Ortiz https://lnkd.in/eP2TQHcE https://lnkd.in/ewxmQs2s- Rodney "The Jira Guy" Nissen https://lnkd.in/exhJAMVm https://thejiraguy.com - Sarah Wright https://lnkd.in/eXrrqVeW Producer:- "King Bob" Robert Wen https://lnkd.in/eDEJxdt6Executive Producer: - Lina OrtizMusic provided by Monstercat:=====================================Intro: Nitro Fun - Cheat Codeshttps://lnkd.in/eZp7w7ieOutro: Fractal - Atriumhttps://lnkd.in/eMpcN8rf

In this episode of the Earley AI Podcast, host Seth Earley welcomes Charlie Betz, Principal Analyst at Forrester Research. With an extensive background in digital operating models, enterprise architecture, and the future of work, Charlie brings a systems thinking approach to how digital initiatives are planned, governed, and scaled. As a leading expert covering a $250 billion segment of the global IT market—including vendors like ServiceNow, Atlassian, and Dynatrace—Charlie provides invaluable perspective for technology and business leaders facing the complexities of AI enablement and digital operations in large organizations.Together, Seth and Charlie dive deep past buzzwords to uncover practical, actionable insights about harnessing AI, operationalizing feedback loops, and navigating legacy technical debt. Charlie shares his real-world experiences wrangling with generative AI tools—including building systems with Anthropic's Claude as a "junior developer"—and distills lessons for executives on aligning business needs with technological advancements.Key Takeaways:How AI, particularly generative models like Claude, has moved from simple code autocompletion to accelerating the development of full-fledged applications—and the challenges and opportunities this creates for non-developers and professionals alike.The architecture of the $250 billion IT control plane market, including IT Service Management (ITSM), AIOps, and the massive influence these domains have on enterprise performance and boardroom-level decision-making.Why the ultimate business value of AI lies in accelerating feedback loops and continuous learning, not just automation or chatbot deployments.Lessons from continuous improvement (lean, Deming cycles, etc.) and why previous attempts struggled at scale—plus how modern AI may finally make the learning organization a reality.The importance of architectural governance, data stewardship, and feedback loop closure in successful AI integration—plus concrete calls to action for executives and enterprise architects.A nuanced discussion of legacy systems and technical debt: why simply layering new technology on top of old can lead to "technical bankruptcy," and practical strategies for managing (and paying down) technical debt before it becomes existential.Cutting through the hype around AI agents and swarms: separating realistic enterprise use cases from risk-laden hype, and the current limitations and essential guardrails needed for safe, effective agentic operations.Insightful Quote from the Episode:"If you held my feet to the fire and you told me, 'Charlie, there's only one point,' I would say look for the feedback loop... What AI is enabling is essentially a faster feedback loop than we've ever had before in industry. And this is where the old becomes new."– Charlie BetzTune in for an unvarnished, deeply practical conversation on making AI real in complex enterprise environments—packed with tangible guidance no matter where you are on your digital transformation journey.Links:LinkedIn: https://www.linkedin.com/in/charlestbetz/Website: https://www.forrester.comThanks to our sponsors: VKTR Earley Information Science AI Powered Enterprise Book

If you're building before validating the market, you're not a founder — you're a hopeful builder. In this episode, Bocar Dia, Partner and GM at Forum Ventures, shares how to build a capital-efficient, scalable sales motion in B2B SaaS, from idea to product-market fit and beyond. Drawing from his early days at Hootsuite and advising 30+ founders annually, Bocar unpacks the frameworks and mindsets for growing to $100M ARR without chasing inflated valuations.Specifically, Bocar covers:(03:13) Bocar Dia shifts from engineering to sales at early-stage Hootsuite.(12:09) Validate real pain, then pinpoint key problems to shape your MVP.(20:01) Founders often raise before soul-searching — and end up misaligned.(25:10) Product-market fit is when value drives steady inbound demand.(30:17) Sales has three phases: product fit, GTM fit and scale.(36:57) Don't scale early traction. Prove one repeatable channel first.(41:57) Hire Customer Success before Sales to drive renewals and growth.(46:30) Founders who sell first know exactly what kind of leaders and reps to hire next.(51:00) AI can help sales, but manual validation is needed before scaling.(57:53) Bocar recommends data-driven, tactical sales books for founders.Resources Mentioned:Bocar Diahttps://www.linkedin.com/in/bocardia/Forum Ventures | LinkedInhttps://www.linkedin.com/company/forumvc/Forum Ventures | Websitehttps://www.forumvc.com/"The Sales Acceleration Formula" by Mark Robergehttps://www.amazon.com/Sales-Acceleration-Formula-Technology-Inbound/dp/1119047072"Founding Sales" by Pete Kazanjyhttps://www.amazon.com/Founding-Sales-Go-Market-Handbook/dp/1734505117Winning by Designhttps://winningbydesign.com/resources/books/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#ProductMarketFit #CustomerSuccess #VentureCapital #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

In this episode of Hashtag Trending, host Jim Love discusses a variety of consumer protection and scam-related stories. Topics include an Airbnb host accused of using AI-generated photos for a fake $9,000 damage claim, scammers sending mystery packages with QR codes for phishing attacks, and AI's impact on consulting firms like McKinsey. Additionally, the episode covers a US court blocking the click-to-cancel rule meant to simplify subscription cancellations, and Atlassian's controversial use of prerecorded videos to lay off staff. The overarching theme highlights the increasing challenges consumers face as technology advances. 00:00 Introduction and Overview 00:52 AI-Generated Scams: The Airbnb Incident 02:34 QR Code Phishing Scams 04:07 AI's Impact on Consulting Firms 05:45 Consumer Protection Setback: Click to Cancel Rule 07:25 Atlassian's Controversial Layoffs 08:47 Conclusion and Sign-Off

In this episode of the Cyber Uncut podcast, David Hollingworth and Daniel Croft discuss the Commonwealth Bank and Atlassian laying off staff to make way for AI, new developments in the Qantas hack, and Ukrainian hackers targeting Aeroflot. Hollingworth and Croft kick things off with some worrying AI news: one of Australia's largest banks and Atlassian announce staff layoffs as the two companies invest in artificial intelligence. Is AI finally coming for our jobs? The pair then move on to local news, with the possibility that the Qantas hacker has now been identified – and it might not be the hacking collective everyone's been thinking of, but rather a group called ShinyHunters, a group named after the Pokéman series of video games. The podcast concludes with a discussion of a successful Ukrainian hacking campaign that disrupted the services of Russian airline Aeroflot, causing flight cancellations across the country. Enjoy the episode, The Cyber Uncut team

Let us go through recent updates from the @atlassian ecosystem #ParentChildPipelines #PRID #TaskID #int64 #Analytics #Teams #HomeDashboards

Big changes are coming to the Atlassian Marketplace! In this episode of The Jira Life, we break down Atlassian's new monetization strategies outlined in RFC-60, including the shift toward user-based billing and updates to the Forge licensing model.We cover:What the new user-based pricing model means for Forge app developersKey takeaways from Atlassian's Marketplace Monetization RFCThe impact on free vs. paid apps, licensing terms, and developer revenueHow app partners can prepare for changes coming in 2025Our thoughts on Atlassian's long-term vision for Marketplace growthWhether you're an Atlassian Marketplace partner, a Forge developer, or just curious about how Atlassian is evolving its billing and licensing approach, this is a must-watch discussion.:books: Resources mentioned:Atlassian Forge Licensing: https://lnkd.in/e-eq6d7fRFC-60: Marketplace Monetization Strategies: https://lnkd.in/eKAbDxBMUser-Based Billing: https://lnkd.in/ekhPHDXs:bell: Subscribe to The Jira Life for more Atlassian news, interviews, and updates from across the ecosystem.Thank you to Revyz for backing us up and making The Jira Life possible. https://www.revyz.io/The Jira Life=====================================Having trouble keeping up with when we are live? Sign up for our Atlassian Community Group!https://lnkd.in/g5834KixOr Follow us on LinkedIn!https://lnkd.in/epszdbRjBecome a member on YouTube to get access to perks:https://lnkd.in/gzDWDAzNHosts:- Alex "Dr. Jira" Ortiz https://lnkd.in/eP2TQHcE https://lnkd.in/ewxmQs2s- Rodney "The Jira Guy" Nissen https://lnkd.in/exhJAMVm https://thejiraguy.com- Sarah Wright https://lnkd.in/ePZnd7qN Producer:- "King Bob" Robert Wen https://lnkd.in/eDEJxdt6Executive Producer: - Lina OrtizMusic provided by Monstercat:=====================================Intro: Nitro Fun - Cheat Codeshttps://lnkd.in/eZp7w7ieOutro: Fractal - Atriumhttps://lnkd.in/eMpcN8rf

Jim reveals the answer to a previous skill-testing question about ChatGPT and discusses recent tech news. Key stories include SpaceX's expansion of Starlink to support direct IoT connectivity, a major cyber attack in St. Paul, Minnesota, China's concerns over Nvidia AI chips, and shifts in career priorities due to AI advancements. Additionally, Atlassian's CEO announces layoffs due to AI replacements, raising ethical concerns about job security and the future workforce. Jim concludes by reflecting on the implications of AI on employment and calls for an open discussion on the topic. 00:00 Introduction and Yesterday's Question Answered 00:39 SpaceX Expands Starlink for IoT 02:43 Cyber Attack on St. Paul 04:21 Nvidia's AI Chip Controversy 07:08 AI's Impact on Career Choices 09:37 Atlassian's AI-Driven Layoffs 12:35 Ethics and the Future of AI 15:38 Conclusion and Sign-Off

In this episode of the Cyber Uncut podcast, David Hollingworth and Daniel Croft discuss the Commonwealth Bank and Atlassian laying off staff to make way for AI, new developments in the Qantas hack, and Ukrainian hackers targeting Aeroflot. Hollingworth and Croft kick things off with some worrying AI news: one of Australia's largest banks and Atlassian announce staff layoffs as the two companies invest in artificial intelligence. Is AI finally coming for our jobs? The pair then move on to local news, with the possibility that the Qantas hacker has now been identified – and it might not be the hacking collective everyone's been thinking of, but rather a group called ShinyHunters, a group named after the Pokéman series of video games. The podcast concludes with a discussion of a successful Ukrainian hacking campaign that disrupted the services of Russian airline Aeroflot, causing flight cancellations across the country. Enjoy the episode, The Cyber Uncut team

SaaS companies were traditionally measured on how many years it took to achieve $100M ARR - a key milestone! In today's brave new world of AI, this milestone is now measured in MONTHS. Dave "CAC" Kellogg and Ray "Growth" Rike highlight discuss this new AI growth metric in today's episode with many examples including:LovableCursorWizBoltAnthropicOpenAIDave and Ray discuss how these new hypergrowth AI-Native companies compare to some of the fastest growing traditional SaaS companies including DocuSign, Atlassian, Box, HashiCorp, Zoom and Slack.The Metrics Brothers then dive a little deeper into the details of the "months to $100M" to discuss WHEN does that clock begin to tick, at launch or at $1M ARR? They then go beyond just AI and discuss how Product-Led Growth was once viewed as a key to accelerating growth to $100M and where the reality meets the expectations.Lastly, CAC and Growth discuss one example of a fast growing AI company that could not quite sustain the early growth trajectory that was greatly helped by the hype and the hope of AI - a cautionary tale for other high flyers or just an interesting data point?Take a listen to this episode if you are involved, interested or evaluating how growth rate expectations for software companies in the new era of software!!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most executives wish for more hours in a day, with about 80% reportingexhaustion from excessive meetings and feeling unable to focus on their moststrategic work, according to an Atlassian study published by Harvard BusinessReview. Michelle (Melin) Niemeyer, keynote speaker and workshop facilitator,experienced burnout during her demanding legal career but recovered bydeveloping "The Art of Bending Time." After being diagnosed with arare autoimmune disease, she became a certified health coach, studied functionalmedicine, and learned from thought leaders in psychology and leadership. Thisholistic approach helped her reclaim joy and productivity, and now she sharesit to help others gain time, reduce stress, achieve health improvements, anddesign fulfilling lives—without quitting their jobs. Clients often reportgaining at least ten additional productive hours each week and see positivechanges both personally and professionally.Text Clarity To: 33777

In this episode of The Big Impression, we're joined by James Rothwell, managing director of brand marketing at Kinective Media. Rothwell walks us through what's changed since launch — from major brand partnerships and custom content integrations to a headline-making alliance with JetBlue. With over 110 million traveler profiles and 63 million MileagePlus members, Kinective is fast becoming one of the most compelling new players in commerce media. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're checking back in on one of the boldest moves in airline media, connected media by United Airlines as they've redefined what's possible in the world of Traveler Media Networks.Damian Fowler (00:22):Our guest is James Rothwell, managing director of brand marketing at Connective Media. James and his team are helping United leverage the power of 110 million traveler profiles, create new opportunities for brands across the entire customer journey.Ilyse Liffreing (00:38):We actually spoke with Connective on this podcast just last year and just a week after they launched. A lot has happened since then from major brand partnerships to rapid innovation in tech content and measurement, and today we're catching up on what's new. So let's get into it.Damian Fowler (00:57):So James, this time last year, United had just launched Connective Media. It was June, 2024 at CAN, and it was the first airline media network. Could you walk us through what's happened since then? How has the network grown? How has it attracted brand campaigns and how is it working?James Rothwell (01:20):Yeah, absolutely. And thank you Damian, for having me on. This is great to be here. We just celebrated our first birthday, which is a wonderful thing. We're engaging with so many different types of brands who are interested in reaching a premium traveler audience. We've seen some success in most of the key verticals that you would imagine, and then some surprising ones too. And obviously it's a slam dunk for a travel brand or a destination brand, but those non-endemic brands, the non-endemic advertisers who are trying to reach travelers, no matter where they are in their journey or even in between journeys, we're finding really interesting use cases, really interesting targeting options and ways for them to be able to reach them across all of our screens. And on,Damian Fowler (02:08):Let's get into it a little further. Can you give us some examples? And you mentioned non endemics as well, but maybe we could start with the endemics and then move on to the non endemics.James Rothwell (02:17):No, absolutely. I think travel as a category is a growth sector right now. I think ever since the pandemic, people have been looking to explore the world and get out of the, I mean, they were cooped up for quite a while there, and so travel's never been more popular. Like any industry, you've got to break through the noise and the options that you have out there. Right? World's a big place.(02:43):Luckily we fly to a lot of different places. We have over 330 different destinations. One really interesting case study that we've just completed was with the Cayman Islands tourist board, and they were looking to drive passengers travelers to the Cayman Islands, and they worked with us across all of our media, and we were able to do closed loop attribution based on the bookings that were then made to those destinations. So for us, measurement and measurability is incredibly strong in the travel sector and the travel space. We were able to see basically with Cayman Islands, that 9,000 bookings came from exposure to the ads that ran across email, across our club lounges and in our entertainment seat back screens on the planes. So we were able to drive awareness, intent, and then conversion, and we were able to track that and they saw a 13 times return on an ad spend against that campaign. We were incredibly happy with that. They were incredibly happy with that. We obviously made some travelers very happy to go enjoy the wonderful blues ocean around the Cayman Islands.Damian Fowler (03:58):Yeah, there's something nice when you see that on screen. You'reJames Rothwell (04:01):Like that, I'm going to go there. Yeah, that looks nice. That one sells itself. ItIlyse Liffreing (04:05):Does. So you mentioned non-endemic brands too. That's really interesting.James Rothwell (04:09):Yeah, I mean, we're all travelers, right? We all got on a plane to be here in Cannes. It doesn't define us, but certainly it helps to give context and potentially insights around who we are as individuals and what we like to spend our money on where we like to spend our time. And so that translates into a really interesting audience segment for different brands. So we've had a lot of luck and a lot of success with luxury brands who want to reach, especially front of plane individuals. B2B brands has been a real boon for us as well. Business decision makers, they're looking to find those individuals and we can find 'em on the planes in the clubs and through different digital channels as well. And so that's been a really interesting sector that we've been able to really capitalize on, and I think they've been able to see some significant growth on that. And we work with, for example, JIRA, which is an Atlassian product, and they did a full omnichannel activation with us and they saw some fantastic results there.Ilyse Liffreing (05:16):Very cool. Could you describe that a little bit more, how, I guess you worked almost in a custom way, it sounds like With JiraJames Rothwell (05:26):For that one was very custom. In fact, they had their own branding moment and wanted to use some of that branding and creativity and plug it into the inflight entertainment screen. So we created a custom channel for them with curated content behind it, which then obviously gave them a branding moment and an opportunity to drive their messaging with more engagement. So that was a very custom moment, but also an opportunity for us to do very targeted work to find the right audience members throughout the journey.Ilyse Liffreing (05:56):We spoke with Mike Petre on this podcast just about a year ago, A week after you guysJames Rothwell (06:02):Launched. That's right.Ilyse Liffreing (06:03):It seems that you're moving fast and obviously moving on to things like custom solutions and everything like that. What else is new in the past 12 monthsJames Rothwell (06:12):Where to start? We've been bringing on a significant amount of partners, not only on the technical side, but also on the content side. So most recently we did a deal with Spotify. We're very excited about that partnership. Again, from a content perspective and an engagement perspective, that gives us a whole new set of ways and deeper engagement from people while they're on the planes. It's also an opportunity for a loyalty aspect of that as well. And we'll talk a little bit about how Mileage Plus comes into our overall offering, but if you sign up for Spotify Premium, there's a Mileage Plus component to that. We are the first airline to offer audio books and video podcasts within our planes. There's a lot going on in the loyalty space. We are working with many partners to be effectively integrated into our loyalty program with that will also be a media component as well. So this marriage of loyalty and media together is been a real, it's been very successful in terms of not only helping to drive awareness of those campaigns and those opportunities for Mileage plus members to convert, but also to drive media value for those individual brands. So Vivid Seats is another recent partner of ours where we are able to give mileage plus members the opportunity to earn miles as they buy tickets to entertainment. But you can imagine a world where for those types of companies, we know where those individuals are going to(07:41):At those destinations. Those companies know how many seats are available at a particular location. Can we match that data and make really customized targeted advertising campaigns to say, okay, we see you're going to Vegas, here are some seats available when you get there. So that opportunity of matching data with our partners from a targeted perspective and then a loyalty perspective is really limitless in terms of what the opportunity is there.Damian Fowler (08:08):Let me just ask you, partnerships like this seem hugely valuable in this space. What else are you seeing?James Rothwell (08:15):One of the partnerships that we're super excited about is a very recent announcement with JetBlue. We will be working with JetBlue in a number of different ways. Again, loyalty will be a component of that where we are able to, a JetBlue customer can use United Miles to fly on JetBlue and vice versa. There will be a component that will extend to airport and gate availability down the road. There's a commerce play part as part of that where JetBlue will be powering commerce for us for ancillary products like hotels, cruises, cars, et cetera. And then where it's very exciting for the Connected Media group is that we will be effectively selling JetBlue audiences under the connected media roof that will sit alongside our United Media and United audiences. So the combination of that obviously is a scaled audience across different geographies where JetBlue is stronger in the northeast where we are not as strong. So very kind of complimentary in terms of the audience. And that obviously from an advertiser perspective is great because that's more scale. It's one less phone call to make in a world where there's 280 different media networks that kind of consolidation or rather that opportunity to create an airline audience at scale. We think there's massive opportunity there, and we're talking to a number of other airlines about that opportunity.Damian Fowler (09:36):And when you talk about at scale, you've got 63 million mileage plus members, so that's aJames Rothwell (09:42):Serious, yeah. And 174 passengers over the year. I think JetBlue is around 40, soDamian Fowler (09:49):74 million. Yeah.James Rothwell (09:50):Yeah, 174 million. And then you add 40 million of JetBlue you're getting up there in terms of hundreds of millions of audience members that we can now get in front of. That's a serious proposition.Ilyse Liffreing (10:00):Yeah, it's a great partnership really in a lot of ways. Almost a surprising one too, because you guys are competitors but are also helping each other out in ways. AndJames Rothwell (10:13):Again, it's a very complimentary partnership. I think they're strong in places where we don't have the same coverage. And so it works from that perspective. At the airline level, I think what's most interesting for me is we think we might be the first commerce media player to bring a, I wouldn't even call 'em competitor. I would call 'em a pier,(10:35):A pier into the garden. And this is not a walled garden. This is an anti-Wall garden straight. We've built this technology stack purpose built for the airline. We've built it so others don't have to. And we think by bringing more individuals and more airlines into this world, and it could extend to travel partners more broadly than just airlines, we think all boats will rise. I should probably say planes will fly, but we think there's value in, again, creating scale, creating efficiency for buyers, and ultimately sort of making the whole thing a little bit more streamlined.Damian Fowler (11:14):Yeah, yeah. We like that idea that especially when we look at advertisers and media buyers, the idea that everyone benefits from partnerships like this, so it's not like we're it locking you out. That idea of opening up, it's the value prop for media buys is huge.James Rothwell (11:35):Yeah, it's very new. So we're still figuring out all of the logistics. It'll start on the back seat screens and offsite, how we merge those and deduplicate those audiences through technology partners like LiveRamp is still being figured out, but we're very excited about the proposition and we'll start selling offsite later in the year. And then moving on to Seatback screens in 2026.Damian Fowler (12:01):Now, you did mention some metrics here, but we're just going to press you a little further on that. One of the virtues of Connected Media networks is that ability to tie back purchases to customers and some of the campaigns or partnerships you've mentioned. How is that working? What kind of visibility do you have?James Rothwell (12:20):So we work with a number of different measurement partners, Kantar di nata. We've just started working with Adelaide, which is an attention based measuring partner. And recent tests on that is looking pretty good. You can imagine we do have people literally strapped in by their seat belts and the screen is right in front of them. So the viewability is pretty strong, the attention is very strong too. So we're able to prove, obviously, that as an extension of television, whether you call that a CTV or digital out-of-home screen, it's a very compelling proposition for a brand, and it's an opportunity for them to tell stories on a pretty dynamic canvas. But yeah, we work with a number of different measurement partners. We continue to expand those partners because we believe that while we can choose ones that we think are good, that's not always going to be everyone's first choice. And so we want to be able to create flexibility and brands and agencies to bring their own partners to the table. And so over time, we'll integrate more and more of those partners so that again, measurability and measurement is enabled for all in the ways that they want.Ilyse Liffreing (13:29):Very cool. You were talking about how connective is offering omnichannel measurement. Are there any surprises that came out of that analysis so far?James Rothwell (13:41):Yeah, I think some of the insights that I've been most intrigued by have been around what I call the traveler mindset, this idea that individuals may act a little differently when they're in the middle of their journey. And a couple of reasons for that hypothesis. I think if you think about maybe you are a business traveler, your company's paying for your flight, your hotel, probably a little bit of your food if not all, while you're gone. I think people think they've got a little extra change in their pocket. Maybe they'll feel a little bit more open to advertising, open to brands being part of that journey and maybe even convinced that they should go out and actually spend some money on that brand. Obviously there's always the opportunity for those people who've got their sunglasses and making that a purchase in the airport, but I think it goes beyond that. What was really intriguing though for me was we did some analysis around business travelers and noticed that business travelers are actually more likely to respond to advertising than leisure travelers, which for me was a little counterintuitive because I thought business travelers might tune that out given how frequent they are. They're more likely to be frequent flyers, right?(14:54):But I think they may be a little bit more attuned to the environment they're in as opposed to maybe a leisure traveler or AER traveler who's going with their family and they're having to look after the kids. They're a little distracted, or maybe they're zoning out because they can't wait to get to the beach or back home, but the business traveler is a little bit more tuned in. And so I think that's why we've seen so much success with B2B brands because of that insight and that response.Ilyse Liffreing (15:24):And to me, it does sound like there's B2B brands are having kind of a moments, and I think this is across all categories, but it sounds like you're seeing that too, that B2B brands are even driven to the plane beer.James Rothwell (15:40):Yeah, I think in general, B2B marketing as digital has matured, B2B marketing looks a lot like B2C marketing. There's not a huge amount of difference. And brands, there are business brands that really invest a significant amount of money in that brand. And you don't have to look too far from across the sports world to see how many brands are investing in high profile sporting events and wanting to reach influencers and business decision makers. I think we have a great audience for that. So I think we are another choice for brands to be able to engage with them.Damian Fowler (16:14):Quick question here. On that note, do you have any brand partnerships with sports teamsJames Rothwell (16:18):At the United level? We do. We work with a number of different teams across the nation, obviously usually associated a lot more aligned with our hubs where we have a lot more exposure. And so yeah, lots of different professional sports teams. And then obviously when it comes to things like NCAA tournaments, we do a lot of fun marketing around that. If your team unexpectedly goes all the way, you're going to have to hop on a plane, well, we can figure we help you out with that, or you can cancel your flight and don't worry about it. We will take care of you if your team crashes out.Damian Fowler (16:55):Moving on here, to zoom out a little bit and look at the landscape, the big picture, as it were from, should we say 30,000 feet? Let's do it. Terrible. I love it. You wouldn't believe how many plane analogy Canal. Get the pun every, I'm sure you can every day. Lemme ask you for your favorite plane analogy at the end ofJames Rothwell (17:10):Something,Damian Fowler (17:11):But you've likened connectives personalization to Netflix's style recommendation engine, but with rich signals as more brands enter the traveler media space, and we don't necessarily have to name them, what do you see as United's distinct advantage?James Rothwell (17:28):I'm going to highlight another partnership here because I think it will illuminate the audience on where this is going. So we announced our partnership with starlink recently, and we are scaling starlink out across the fleet. That will take some time because we have to take those planes out of rotation, install the hardware, but we did a recent test and got hardcore gamers and hardcore streamers, and we were doing shopping and testing it, and they were literally trying to break it and they couldn't break it. And it was absolutely flawless super fast. That is a game changer because now you can do everything on the ground at 30,000 feet. And there's been a lot of questions about, does that mean we're going to have to take Zoom calls on the planes? And the good news is no, I think you can listen, but I don't think you can talk. So that's kind of the rule there. But yeah, we had people FaceTiming with their moms on that flight, but the reason I bring that up is because that is going to effectively create a whole world of hyper-personalization that just wasn't possible before. The technology that again exists at zero feet will be at 30,000 feet. And so you think about what that means from an advertising perspective, every screen becomes addressable. We can do programmatic delivery against thoseSpeaker 4 (18:53):ScreensJames Rothwell (18:54):And we can create shoppable moments, brand integrations. It unlocks a huge amount of content opportunities as well. Now you can stream live sports, you can stream anything you want on the ground in the air. So that's where I think we already have an advantage in that we have an amazing audience, an omnichannel offering and hours of attention. We're going to supercharge that attention with incredible content and amazing brand integration opportunities and advertising opportunities.Damian Fowler (19:25):We have these rapid fire hot seat questions. You're not strapped in or anything, sorry. Terrible. Another airline analogy. This is one we like to ask. What is it that you are obsessed with figuring out right now about the marketplace you're in?James Rothwell (19:40):I'm obsessed with, I think just continuing to find out more about the audience that we get to engage with every day. I have the pleasure of not only being head of marketing for Connected Media, but I also mileage Plus. And so I'm curious every day about how I can understand more about our loyal customers, how we can enrich their experiences with us and enrich their lives more broadly. Because again, it doesn't stop with the journey from others. How do we engage with them in authentic and compelling ways in a very noisy media marketplace, but also try and get them to continue to think about Mileage Plus and the airline on a more regular basis, not just when they have to travel.Ilyse Liffreing (20:29):Yeah. What would you say is missing from the market and needs to be solved?James Rothwell (20:37):What's missing from the market? I don't think it's missing. It just needs to continue to evolve, and that's measurement. I think no one's cracked the code. It feels like every time we get close, the move a little bit, and as more and more first party data driven networks crop up, it becomes more and more relevant for us to solve the attribution game. And I think even when I understood retail media networks to be the answer to all of that because of closed loop attribution, my understanding is that is still not figured out. That's not still solved. And if retailers who operate at that lower end of the funnel and point of sale haven't figured it out, then that's challenging for the industry because we've got a long way to go still.Damian Fowler (21:21):You mentioned you had a favorite. Do you have any favorite airline? Do you have any favorite airline analogies or even jokes?James Rothwell (21:29):I try to avoid the jokes because that's a tricky one. No, I think a lot of what I talked about today, we were excited to announce it. We're still building, so I would say we're still building the plane while we're flying it.Damian Fowler (21:42):That's a good one. Yeah.Ilyse Liffreing (21:42):Yeah, we use that one all the time.Damian Fowler (21:46):In the business, it works very well.Ilyse Liffreing (21:48):Bad worlds, I would say.Damian Fowler (21:54):And that's it for this edition of The Big Impression.Ilyse Liffreing (21:56):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.James Rothwell (22:03):And remember, we did some analysis around business travelers and noticed that business travelers are actually more likely to respond to advertising than leisure travelers.Damian Fowler (22:15):I'm Damian. And I'm Ilyse. And we'll see you next time.

We talk a lot about artificial intelligence, about how businesses can use AI to improve productivity, and the challenges in navigating a period of significant disruption. But in terms of the opportunity for Australia, we’re only just scratching the surface.Now, one of this country’s most respected tech leaders has used a National Press Club address to lay out exactly how big the potential is - and what the government needs to do to get us there.Scott Farquhar - co-founder of Atlassian, and the chair of the Tech Council of Australia - talks to Sean Aylmer about Atlassian, the future, and why AI is our chance to 'change the global pecking order'.Find out more: https://fearandgreed.com.auSee omnystudio.com/listener for privacy information.

Is your SaaS team aligned—or just busy? In this episode of SaaS Fuel, Jeff Mains sits down with Jolly Nanda, GTM advisor and sales strategy expert, to discuss how SaaS founders can build scalable growth by aligning product, marketing, and sales from day one.Jolly shares insights from scaling teams at SAP, Adobe, and Atlassian, and breaks down what early-stage SaaS leaders can do today to build healthy sales pipelines, improve forecasting accuracy, and foster a culture of truth-telling inside the funnel.In this episode, you'll learn:How to fix the misalignment between sales, product, and marketingWhat most founders get wrong about pipeline hygieneWhy culture—not comp plans—drives real sales performanceHow to use product-led growth alongside sales, not against itThe mindset shift every founder must make to scaleIf you're tired of hero sales and pipeline guesswork, this episode gives you a clear framework to build process-driven, revenue-responsible teams.Key Takeaways00:00 – The sales number isn't the whole story04:10 – Early-stage GTM red flags05:30 – Product, marketing, and sales: 1 team, not 306:42 – Sales culture vs sales process08:18 – Why incentives don't fix a broken system10:01 – How to build a truth culture in sales11:47 – Why PLG doesn't mean anti-sales13:40 – Building alignment between product and revenue teams15:19 – The right kind of friction in sales and onboarding17:02 – Discovery before demo (and why that order matters)19:14 – “Hero sales” vs. scalable sales21:00 – Why most pipeline data is not accurate22:48 – Trust is a byproduct of process24:12 – 4 elements of good pipeline hygiene26:00 – Sales managers: stop being scorekeepers28:09 – Real forecasting starts with sales call truth29:20 – The connection between missed targets and broken process30:32 – How to change sales culture without killing morale32:00 – Leading indicators vs lagging indicators in GTM34:29 – Product-led + sales-led = better customer journey36:14 – Why you need revenue roles inside product38:06 – Pricing is part of GTM, not just finance 40:00 – Aligning marketing messaging with sales narratives41:27 – The next evolution of GTM rolesTweetable Quotes"Pipeline hygiene isn't a Salesforce task—it's a culture of truth." – Jolly Nanda"If sales, marketing, and product aren't on the same page, your customer feels it first." – Jolly Nanda"Don't fix sales with comp plans. Fix it with better process and culture." – Jolly Nanda"Product-led growth isn't the enemy of sales—it's fuel for it." – Jolly Nanda"The goal isn't activity—it's alignment." – Jeff MainsSaaS Leadership LessonsPipeline hygiene is a culture issue. It's not just about clean CRM—it's about truth in the funnel.Sales, product, and marketing must operate as one team. Siloed GTM leads to chaos and churn.Product-led growth doesn't eliminate sales—it elevates it. The handoff must feel seamless to the customer.Scalable sales = process + mindset. Don't build your GTM around a hero rep.Truthful forecasting starts with sales conversations. If reps are sandbagging or guessing, fix the culture first.Curiosity beats control. The best leaders build cultures where feedback flows freely across GTM.Guest ResourcesWebsite -

The guys discuss the almighty fight between Employment Hero and former friend, Seek, Atlassian Co-Founders go to War, Southwest Cleans Up, Adir reviews Reg Grundy's autobiography, Adam's advice to businesses on samples and the greatly exaggerated death of coin laundries. Today's Sponsors: Vanta: ⁠www.vanta.com/contrarians⁠ Netwealth: ⁠www.netwealth.com.au⁠/contrarians Aussie BroadbandSee omnystudio.com/listener for privacy information.

This week on The Jira Life, we're joined by Rina Nir — CEO of RadBee, Atlassian expert, and specialist in helping life sciences teams streamline their SDLC while staying compliant.We'll dive into how regulated industries like medical devices and biotech are using Atlassian tools (Jira, Confluence, and Marketplace apps) to build better, safer products — without getting buried in validation and documentation chaos.If you work in a regulated industry, are navigating software compliance, or are curious about how AI fits into this equation — you won't want to miss this conversation.What Rina is currently up to:- Signup for SDLC Summer Series:https://lnkd.in/e_HZDCiM- Snapshots Landingpage:https://lnkd.in/eb_TdYJt- Marketplace listing:https://lnkd.in/ee_BmxiFThank you to Revyz for backing us up and making The Jira Life possible. https://www.revyz.io/The Jira Life=====================================Having trouble keeping up with when we are live? Sign up for our Atlassian Community Group!https://lnkd.in/g5834KixOr Follow us on LinkedIn!https://lnkd.in/epszdbRjBecome a member on YouTube to get access to perks:https://lnkd.in/gzDWDAzNHosts:- Alex "Dr. Jira" Ortizhttps://lnkd.in/eP2TQHcEhttps://lnkd.in/ewxmQs2s- Rodney "The Jira Guy" Nissenhttps://lnkd.in/exhJAMVmhttps://thejiraguy.com- Sarah Wrighthttps://lnkd.in/ejT5ZAFR Producer:- "King Bob" Robert Wenhttps://lnkd.in/eDEJxdt6Executive Producer: - Lina OrtizMusic provided by Monstercat:=====================================Intro: Nitro Fun - Cheat Codeshttps://lnkd.in/eZp7w7ieOutro: Fractal - Atriumhttps://lnkd.in/eMpcN8rf

In this episode of SparX, Mukesh Bansal sits down with Shamik Sharma, SVP Product at Atlassian and former Head of Technology at Myntra, to explore how AI is radically transforming software development, programming, and enterprise workflows.They unpack how natural language is becoming the new code, how tools like Lovable are reshaping developer productivity, and why the future of software engineering may not need traditional programmers at all.Shamik shares bold ideas on the rise of vibe coding, why SaaS as we know it is dying, and the untapped potential of multi-agent collaboration, AI-powered IT services, and humanoid robots in the next decade. Mukesh and Shamik also dive into India's opportunity in this AI wave and what students, engineers, and entrepreneurs must learn now to stay ahead.Whether you're a founder, developer, product leader, or just AI-curious, this conversation will change how you think about technology, work, and learning in the age of AI.

What do founders get wrong when trying to build a startup? Jeff Gibson, CTO and co-founder at Kintsugi, joins the show to break down how he approaches building around real business problems—not flashy features. Drawing from pre-IPO roles at Atlassian and his journey scaling Kintsugi, Jeff shares why understanding cash flow, revenue mechanics, and operational bottlenecks is critical for building something that lasts. Whether you're a startup founder or tech leader, this one's full of sharp insights on building with purpose.Key Takeaways • Solving “boring” problems can be wildly valuable—if you understand where the money flows • Great businesses start with a clear grasp of what companies actually value, not just what users say they want • Pre-IPO cleanup reveals hidden complexity in compliance, revenue recognition, and internal tooling • Pivoting without a strong North Star leads to wasted cycles; solve for the cause, not just symptoms • Not every successful business needs to be venture scale—but it does need to be viable and focusedTimestamped Highlights 01:17 — What Kintsugi actually does, and why indirect tax is a massive hidden challenge 03:49 — The “pre-IPO cleanup” playbook and how it shaped Jeff's understanding of business systems 06:52 — Why chasing product-market fit is risky if you don't deeply understand the business problem 09:44 — Talking to 100 customers before writing a single line of code 12:57 — The opportunity in low-innovation, high-value spaces (think CRMs, billing, compliance) 16:44 — Niche wins: why a $10M business in a focused segment can be more valuable than chasing unicorn statusQuote of the Episode “You don't want to find a boring problem that's commoditized. You want a boring problem that's valuable.”Resources Mentioned • Kintsugi: https://www.kintsugi.comCall to Action If you found Jeff's insights helpful, follow The Tech Trek for more conversations with builders and leaders shaping the future of tech. Share this episode with a founder friend, and don't forget to subscribe wherever you listen. Want to keep the conversation going? Connect with Jeff on LinkedIn.

Welcome to Episode 39 of the Talent Intelligence Collective podcast! Alan Walker, Alison Ettridge, and Toby Culshaw are joined by Kumar Vaibhav, a seasoned TI professional who has built and led talent intelligence functions at Amazon, Walmart, Philips, and now Atlassian, bringing over 11 years of experience in transforming raw data into strategic workforce insights.The episode begins with exciting news as Toby announces Lightcast's acquisition of Rhetoric, bringing 800 million profiles and 280 million company records to expand their people and company data capabilities. This strategic move represents a significant shift from aggregated TI data to actionable intelligence, bridging the gap between macro workforce planning and micro-level talent acquisition needs.Drawing from his recent experience at RecFest, Toby explores how talent intelligence has become so embedded across HR functions that it no longer needs its own dedicated stage—TI is now the underlying foundation for everything from employer branding to skills intelligence. The conversation touches on the evolving landscape of AI implementation in recruiting, revealing that while efficiency gains are evident, true systematic automation remains limited.Kumar shares his remarkable journey from founding a dramatics club at university to becoming a TI leader across some of the world's largest technology companies. His insights into building stakeholder rapport are particularly compelling—from his first project at Philips where he successfully convinced leadership to change their APAC headquarters location, to developing innovative approaches like using Power BI to analyse borough-level talent distribution in New York during the post-COVID workplace transformation.The discussion delves into Kumar's unique perspective on building world-class TI functions from scratch, emphasising three critical elements: aligning with business strategy, demonstrating operational ROI alongside strategic value, and building credibility through transparency and stakeholder trust. His examples span from competitive intelligence in finance sourcing to innovative location strategies that consider both external market data and internal talent mobility patterns.Kumar offers fascinating insights into the growing prominence of TI teams in India, explaining how the evolution from cost arbitrage to genuine skills development has created a thriving ecosystem of talent intelligence professionals. His candid revelations about working with Toby—including the memorable moment when Toby questioned whether TI truly adds value—provide both humour and profound insights into the self-reflection required in this evolving field.The episode concludes with Kumar's excitement about joining Atlassian, where he's leveraging Confluence to build dynamic project repositories that double as internal databases, potentially revolutionising how TI knowledge is captured and accessed through AI-powered systems.Until next time, stay curious, stay brilliant, and most importantly, stay intelligent!As ever - big thanks to our sponsors: ⁠⁠https://lightcast.io⁠⁠

Scaling without losing speed is harder than it looks — especially when you're chasing enterprise customers and building an AI-native platform. Lindsey Scrase, Chief Operating Officer of Checkr, Inc., reveals how her customer-first mindset, forged during her tenure at Google Cloud, is driving Checkr's transformation into a core hiring infrastructure platform while scaling AI across operations. With a track record of building high-velocity GTM motions and a strong commitment to second-chance hiring, she explains what it takes to evolve into an AI-native enterprise.Specifically, Lindsey covers:(03:55) Early-stage Google Cloud, then called Google Apps.(06:46) How a culture of wearing multiple hats inspired continuous improvement.(10:40) Early execs need curiosity and first-principles thinking over fixed playbooks.(15:57) A shift from gig-focused roots to strong SMB and mid-market segments.(21:39) Strong leaders think long-term and dive deep into day-to-day details.(27:16) Enterprise growth demands tight alignment across GTM, product and CS.(31:25) AI will become table stakes as true adoption goes beyond branding and hype.(35:25) Generative AI chat boosts CSAT by delivering instant, contextual responses.(41:13) Take bigger swings earlier and don't take things so seriously.(45:01) Direct feedback builds trust and prevents conflict from turning toxic.Resources Mentioned:Lindsey Scrasehttps://www.linkedin.com/in/lindsey-scrase-0702442/Checkr | LinkedInhttps://www.linkedin.com/company/checkr-com/Checkr | Websitehttps://checkr.com/Trueworkhttps://www.truework.com/“Working Backwards” by Bill Carr and Colin Bryarhttps://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595“The Five Dysfunctions of a Team” by Patrick Lencionihttps://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#Leadership #GTMStrategy #EnterpriseGrowth #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

SEASON: 5 EPISODE: 22Episode Overview:Welcome back to the Becoming Preferred Podcast! Today, we have a true titan in the world of digital marketing and growth—a master architect of scale renowned for transforming data into undeniable results. If you're a business professional or entrepreneur seeking your next breakthrough, looking to optimize customer acquisition, or aiming to understand the mechanics of sustainable scaling, you're in for a treat.Our guest is the visionary founder of Round Barn Labs, a growth marketing agency that has been instrumental in scaling some truly impressive businesses. He is also the brilliant mind behind the "Always Be Testing" podcast and the insightful "Flywheel" blog on Beehiiv. He lives and breathes experimentation, data-driven decisions, and building lasting momentum. Join me now for my conversation with Tye DeGrange.Guest Bio: Tye DeGrange is the Founder and CEO of Round Barn Labs, a leading growth marketing agency specializing in affiliate and influencer marketing for top tech brands, including Grammarly, Nextdoor, Meta Quest, and Atlassian. With 20 years of experience in performance marketing, Tye has driven growth for startups and Fortune 500 companies across e-commerce, B2B SaaS, and Consumer Tech. A graduate of UC Santa Barbara with a degree in History, Tye began his career at Sequoia-backed AdBrite, one of the first ad networks. Under his leadership, Round Barn Labs has earned accolades such as Boutique Agency of the Year and recognition as a Top 30 Global Affiliate Marketing Agency. Based in Austin, TX, Tye is passionate about building growth-focused teams and identifying innovative revenue opportunities. Outside of work, he enjoys playing tennis, exploring Austin with his wife Blaine, and spending time with their two young children, Hayward and Gray.Resource Links:Website: https://www.roundbarnlabs.com/Product Link: https://www.roundbarnlabs.com/services-2/affiliate-marketing-agencyInsight Gold Timestamps:01:28 Your motto line, Elevate Trust and Embrace Influence03:46 What's the evolution that you've seen and where do you see it moving to?07:00 Are you monetizing effectively in a competitive way?07:43 Is this juice worth the squeeze for you, all in, not just media costs11:09 Your podcast is called Always Be Testing 14:08 First and foremost, you want to have kind of a solid tracking platform14:18 Trust is really essential to everything we do17:37 If it was taken away, would you have gotten that customer anyway?18:06 Priced right is half sold22:05 On paid search, is that still relevant24:20 I also read Jim Collins' book, Good To Great29:23 You might have a bigger impact than you realize32:30 Affiliate tends to be a lot of cat herding, a lot of moving parts34:28 You talk about embracing a culture of relentless experimentation and learning36:10 The website is

Real estate, divorce, and tech billions are causing all sorts of problems for Atlassian co-founder Mike Cannon-Brookes. Our expert unpacks where it all went wrong. Find out more about The Front podcast here. You can read about this story and more on The Australian's website or on The Australian’s app. This episode of The Front is presented and produced by Kristen Amiet, and edited by Joshua Burton. Our regular host is Claire Harvey and our team includes Lia Tsamoglou, Tiffany Dimmack, Stephanie Coombes and Jasper Leak, who also composed our music. See omnystudio.com/listener for privacy information.

In this episode of The EA Campus Podcast, host Nicky Christmas sits down with Gisele Karame-Kemp for a candid and inspiring Day in the Life conversation.Gisele joins us from Sydney, Australia, where she leads a global team of Executive and Administrative Assistants at Atlassian. With a career that's taken her from the University of Sydney to the private investment world supporting Lachlan Murdoch, and five and a half years as EA to Atlassian's CEO, Gisele shares the real story behind her career evolution—and what it's like to go from EA to people manager in a fast-paced tech environment.We talk about:What it takes to lead a team of Assistants while staying true to the EA mindsetHow to build confidence and shift out of perfectionismManaging burnout, creating sustainable routines, and prioritising self-careWhy a growth mindset is more valuable than a polished CVNavigating roles that look impressive on LinkedIn but don't align with your lifeGisele brings a refreshing blend of insight, humility, and humour to this conversation—whether you're an EA exploring your next step, or a leader supporting others in their careers, you'll take so much away from this episode.Resources and links mentioned:Feel Better, Live More podcast with Dr Rangan ChatterjeeUpcoming EA Campus events: https://theeacampus.com/events The EA Campus

Is your engineering team shipping more code but creating less business impact?We're joined by Chris Westerhold, Global Practice Director at ThoughtWorks, to confront why engineering waste is so difficult to define and eliminate. He explains that for many teams, the issue isn't a lack of tools but a lack of a clear 'North Star' to align their efforts with real business goals, diving into why so much well-intentioned work results in wasted effort and increased friction.Chris argues that most efficiency problems are rooted in people and processes, not technology, and why a 'systems thinking' approach is crucial for real improvement. He shares insights on balancing developer freedom with platform standardization and the leadership required to build a culture of continuous improvement. Learn why focusing on better outcomes—not just more code—is the key to unlocking your team's true potential.Check out:The DevEx guide to AI-driven software developmentWorkshop: The AI upgrade to your SDLCFollow the hosts:Follow BenFollow AndrewFollow today's guest(s):LinkedIn: Chris WesterholdLearn more at ThoughtWorks.comReferenced in today's show:Atlassian research: AI adoption is rising, but friction persistsThe New Skill in AI is Not Prompting, It's Context EngineeringIntroducing pay per crawl: enabling content owners to charge AI crawlers for access Meta poached Apple's head of foundation models with $200M offer - 9to5Mac OpenAI Poaches 4 High-Ranking Engineers From Tesla, xAI, and Meta | WIRED Support the show: Subscribe to our Substack Leave us a review Subscribe on YouTube Follow us on Twitter or LinkedIn Offers: Learn about Continuous Merge with gitStream Get your DORA Metrics free forever

In this episode of Detection at Scale, Jack speaks with Erik Bloch, VP of Security, Illumio, about why most security operations teams aren't ready for AI tools and what fundamental processes must be in place first. Erik challenges the industry's obsession with new technologies, sharing stories from his experience transforming underperforming security teams at major companies like Cisco, Salesforce, and Atlassian.  His conversation with Jack explores how to measure what actually matters in security operations, from team capacity utilization to business outcome dispositions, and why proper ticketing systems and actionable metrics are prerequisites for any advanced tooling to be effective. Topics discussed: The importance of establishing fundamental processes like ticketing systems and metrics before implementing AI tools in security operations. How to measure team capacity utilization and resource allocation to identify when security operations teams are operating beyond sustainable levels. Why traditional security metrics like mean time to detect are often vanity metrics that don't provide actionable business intelligence. The critical need for security leaders to communicate in business language with concrete data rather than anecdotal risk assessments. How managed service providers will likely be the first to successfully adopt AI tools due to their standardized processes. The challenge of proving AI tool effectiveness when most organizations lack baseline metrics to measure improvement against established benchmarks. Why security teams gravitate toward building custom tools and how this impacts their approach to adopting commercial AI solutions. The role of MCP in enabling security teams to create their own agents and integrate multiple tools. How AI should focus on eliminating routine tasks like phishing email analysis rather than trying to catch advanced persistent threats. The framework for implementing AI tools by starting with business outcomes, defining metrics, identifying capabilities, and then inserting automation.  Listen to more episodes: Apple  Spotify  YouTube Website

In this episode of the Marketing Boost Solutions Podcast, Captain Marco sits down with growth strategist and affiliate marketing powerhouse Tye DeGrange, Founder & CEO of Round Barn Labs. With two decades of experience leading performance marketing for brands like Atlassian, Grammarly, and LiveNation, Tye unpacks what it takes to create lasting impact through affiliate, influencer, and partner-driven growth. He's not just about the metrics, Tye champions real relationships, meaningful alignment, and the power of trust to drive revenue without sacrificing brand integrity.We explore how forward-thinking B2B and consumer tech brands are connecting with credible voices to accelerate engagement and uncover untapped revenue streams. Tye shares tactical insights on building high-performing partner ecosystems, measuring what matters, and standing out in a saturated market. If you're serious about sustainable marketing strategies and building partnerships that last, this episode is a masterclass in growth rooted in trust and authenticity.Connect with Tye belowWebsite: https://www.roundbarnlabs.com/LinkedIn: https://www.linkedin.com/in/tyedegrange/Missed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! https://www.marketingboostsolutions.com/mbs-podcast-blogDo You Need More Leads? Do You Need More Customers? Boost Your Sales & Turn Your Prospects Into Customers With Incentive Based Marketing. Grow your Business Exponentially with Powerful Incentives and Solutions. Let MARKETING BOOST guide you, find out how:https://roadmap.marketingboostsolutions.com/Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mbWhether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab

#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Together, they unpack how Atlassian has rethought marketing org structure, internal comms, and meetings to drive higher output with fewer syncs.Dave, Ashley, and Molly cover:The framework Atlassian uses to reduce meetings and communicate asynchronously (including how to structure updates that actually get read)How to balance transparency with clarity and avoid information overload across Slack, Loom, and ConfluenceTactical ways to structure team rituals, recurring meetings, and brainstorms to focus on output, not performative busyworkYou'll walk away knowing how to run a leaner, more effective marketing team (without drowning in Slack and Zoom).Timestamps(00:00) - – Intro (03:34) - – Why marketers showed up live: too many meetings, too little output (06:34) - – Meet the guests: Ashley Faus and Dr. Molly Sands from Atlassian (09:04) - – What “Team Anywhere” means at Atlassian (11:04) - – The difference between information sharing and real connection (13:34) - – Why marketing updates often fall flat internally (15:34) - – How to communicate clearly inside the org (and get your message read) (19:04) - – Structuring updates: topic, who it's for, action, context (22:04) - – When you need a meeting vs. when async works better (26:04) - – “Sparring” meetings: real-time collaboration between equals (28:34) - – What actually builds team connection (hint: not team happy hours) (32:50) - – Async tools Atlassian uses across marketing (35:20) - – Getting quiet team members to contribute in meetings (37:50) - – How Atlassian runs recurring team rituals without wasting time (41:50) - – Cross-functional alignment: structure, scorecards, and shared goals (44:50) - – Best practices for async tools like Loom and Confluence (47:50) - – Do brainstorming meetings even work? Here's when they do. (50:50) - – What to share with non-marketers (and what to skip) (53:50) - – Why creating focus is the most underrated leadership skill (55:50) - – Final takeaways from Ashley and Molly Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

Join us for an insightful conversation with Robert (Rob) Hean — a creator, Atlassian expert, and passionate advocate for growth in the ecosystem. In this episode, we dive into: Rob's journey creating content in the Atlassian ecosystem  How to balance a full-time job, life, and building a personal brand  Behind-the-scenes insights from TEAM '25 — Atlassian's flagship event  The evolving landscape of Atlassian training and certifications  Tips for new creators and power users in Jira, Confluence, and beyondIf you're using Jira, Confluence, Trello, or any Atlassian tools — or if you're building your presence as a creator or admin in the space — this episode is packed with value. Whether you're an Atlassian admin, power user, or just Atlassian-curious, Rob's story will inspire you to scale your voice and impact.Thank you to Revyz for backing us up and making The Jira Life possible. https://www.revyz.io/The Jira Life=====================================Having trouble keeping up with when we are live? Sign up for our Atlassian Community Group!https://ace.atlassian.com/the-jira-life/Or Follow us on LinkedIn!https://www.linkedin.com/company/the-jira-life/Become a member on YouTube to get access to perks:https://www.youtube.com/@thejiralife/joinHosts:- Alex "Dr. Jira" Ortiz https://www.linkedin.com/in/alexortiz89/ https://www.youtube.com/@ApetechTechTutorials- Rodney "The Jira Guy" Nissen https://www.linkedin.com/in/rgnissen/ https://thejiraguy.com - Sarah Wright https://www.linkedin.com/in/satwright/ Producer:- "King Bob" Robert Wen https://www.linkedin.com/in/robert-wen-csm-spc6-a552051/Executive Producer: - Lina OrtizMusic provided by Monstercat:=====================================Intro: Nitro Fun - Cheat Codeshttps://www.youtube.com/c/monstercatOutro: Fractal - Atriumhttps://www.youtube.com/c/monstercatinstinct

All links and images can be found on CISO Series. Check out this post for the discussion that is the basis of our conversation on this week's episode co-hosted by me, David Spark, the producer of CISO Series, and Edward Contreras, senior evp and CISO, Frost Bank. Joining us is David Cross, CISO, Atlassian. In this episode: The experience prerequisite The bootcamp reality check The compensation conundrum The domain expertise imperative A huge thanks to our sponsor, ThreatLocker ThreatLocker® is a global leader in Zero Trust endpoint security, offering cybersecurity controls to protect businesses from zero-day attacks and ransomware. ThreatLocker operates with a default deny approach to reduce the attack surface and mitigate potential cyber vulnerabilities. To learn more and start your free trial, visit ThreatLocker.com.  

BEST OF Do difficult workplace conversations terrify you?Does the idea of having to tell a colleague something they won’t like make you just want to pack up for the day and go home instead? If that’s the case then returning guest Dom Price might have the mindset flip and strategies you need to approach these conversations with enthusiasm instead of trepidation. Dom is the resident Work Futurist at Atlassian one of the largest software businesses in the world and has responsibilities spanning 7 global R&D centres. On top of that he is a celebrated keynote speaker and a former Director of Deliotte. I wanted to talk to Dom about having difficult conversations in the workplace and was honestly surprised by some of the insights he shared. In this episode Dom shares: Two things you might be doing that are actually making conversations more difficult. Tricks you can use to make difficult conversations easier. The unique way he prepares for tough conversations that you can do as well. How to approach a conversation with someone when you don’t feel safe. Key Quotes: “You don’t course correct well by accident, you course correct on purpose.” “We’ve spent so long talking about psychological safety that we’ve not realised it’s a set of actions, it’s not a set of words.” “Preparation is good. Over preparation isn’t good.” Connect Dom via X, Linkedin, or on his website. My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber) Instagram (https://www.instagram.com/amanthai) If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au Credits:Host: Amantha ImberSound Engineer: Martin ImberSee omnystudio.com/listener for privacy information.

Most GTM teams are stuck in a 10-year-old playbook — Anthony Enrico, Founder and CEO of LeanScale, shows how to break the cycle. Previously Head of RevOps at Boast.AI, where he helped scale the company past $20M ARR, Anthony now advises and enables dozens of founders and revenue leaders to engineer growth without burning headcount. He also shares how they help high-growth startups scale RevOps with a lean, efficient GTM motion. Specifically, Anthony discusses:(05:25) Startups replace brute-force growth with RevOps to boost revenue per FTE.(15:49) Most teams underinvest in the brand despite its long-term impact.(20:29) Use a data warehouse — not your CRM — for unified reporting.(25:18) Clay transforms RevOps with scalable, integrated data enrichment.(30:48) Default uses AI to route leads and trigger workflows across tools.(35:42) Amplemarket targets fundraisers and job changes with precise outreach.(40:28) AI is most effective when humans fine-tune for quality and authenticity.(44:44) Early days are easiest — scaling means harder niches and messaging.(54:46) Bootstrapping forced them to hire fewer, better people and build processes early.(01:03:33) A solo GTM dashboard tracks pipeline, ops and conversion rates.Resources Mentioned:Anthony Enricohttps://www.linkedin.com/in/anthonyenrico/LeanScale | LinkedInhttps://www.linkedin.com/company/leanscale/LeanScale | Websitehttps://www.leanscale.teamAmplemarkethttps://www.amplemarket.com/Clayhttps://www.clay.com/Ocean.iohttp://ocean.ioDefaulthttps://www.default.com/ChurnZerohttps://churnzero.com/Riversidehttps://riverside.fm/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#RevOps #GTMstrategy #B2Bgrowth #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

What makes you click away immediately from a video vs. stay glued to the screen? Maybe it's overwhelming background music or cursor movements that make you feel seasick.We've all seen videos that don't quite click for us (and perhaps made a few of them ourselves). So, in this episode, we look at common instructional video mistakes to avoid to keep your learners watching. It's an older episode and one of our most popular ones but is still packed with plenty of must-know tips.Host Matt Pierce sits down with Andrew DeBell (Sr. Learning Solutions Strategist at Atlassian), Cara North (Founder and Chief Learning Consultant for The Learning Camel), and Chandra Owen (our former Lead Instructional Designer), to hear their biggest tips on pacing, audio, editing, and how to make sure viewers get the most valuable information. And because this is a safe space here, everyone shares their own common mistakes and things they're still working on. After all, even the pros can make mistakes.P.S. Matt also reveals news about a brand new free TechSmith tool – Camtasia Online. Listen out for details in the intro or click the link below. Learning points from the episode include:00:00 – 04:00 Introduction to Cara, Andrew and Chandra04:00 – 08:23 When do you choose to use video?08:23 – 11:37 One tip for improving how they use video or images in their work11:37 – 12:27 Ad break12:27 – 15:22 The number one thing that ruins a good video15:22 – 21:09 Small mistakes that can make a video hard to watch21:09 – 26:04 The top reasons people stop watching videos26:04 – 30:34 Music at the top/tail end of a video30:34 – 34:07 Using picture in picture in video best practices34:07 – 39:09 The mistakes we've made and are still working on39:09 – 43:08 Speed round questions43:08 – 43:58 Best place to connect with Cara, Chandra and Andrew43:58 – 46:08 Final takes46:08 – 47:04 OutroImportant links and mentions:Connect with Andrew: https://www.linkedin.com/in/andrewdebell/Connect with Cara: https://www.linkedin.com/in/caranorth11/Connect with Chandra: https://www.linkedin.com/in/chandraowen/Get started with Camtasia online: https://camtasia.techsmith.com/

All links and images can be found on CISO Series. This week's episode is hosted by me, David Spark, producer of CISO Series and Edward Contreras, senior evp and CISO, Frost Bank. Joining us is Anthony Candeias, CISO, Weight Watchers. In this episode: AI agents require structured supervision, not autonomy Hiring for potential over credentials in cybersecurity AppSec training effectiveness depends on organizational relevance AI oversight requires purpose-built models, not general solutions A huge thanks to our sponsor, Vanta Vanta's Trust Management Platform helps 10k+ companies—like Atlassian, Quora, and Chili Piper—start and scale their security programs and build trust with buyers. Vanta saves security teams time and improves program visibility by automating 35+ compliance frameworks, such as SOC 2 and ISO 27001, and GRC workflows, like risk management. Get started at Vanta.com/CISO

What if you could hack your biology to feel better, think clearer and live longer? Today's guest, Camilla Thompson, is one of Australia's leading voices in biohacking, personalised nutrition and longevity. As a certified nutritionist, health coach and executive wellbeing expert, she's worked with top companies like Canva, Atlassian, PwC and Microsoft to help people optimise their health and performance.But Camilla's journey is deeply personal. After facing chronic illness, postnatal depression and burnout, she turned to biohacking and alternative therapies to rebuild her health from the inside out. Now, she's on a mission to demystify the science and make cutting-edge wellbeing tools accessible to everyone.I was keen to dive into the power of biohacking, what it really means to take control of your health, and how to thrive, not just survive, in today's demanding world. This is one conversation that just might change the way you live.**Camilla's new book has just launched - find it here: BIOHACK MEFor more information about Camilla, check out these places;-Website: The Wellness CoachLinkedin: Camilla ThompsonInstagram:   The Wellness CoachHead to michellejcox.com for more information about the ONE QUESTION podcast, your host or today's guestsConnect with Michelle on Linkedin here:- @MichelleJCoxConnect with Michelle on Instagram here:- @michellejcoxConnect with Michelle on Facebook here - @michellejcoxAND, if you have a burning topic you'd love people to talk more about, or know someone who'd be great to come on the One Question podcast, please get in touch;- 

This week on GTM Live, Carolyn sits down with Dave Boyce, Executive Chair at Winning by Design and longtime SaaS builder, to explore why GTM systems are breaking, and what modern companies must do differently to build for predictable, customer-centered growth.They dive into what Dave calls “the layers of sediment” that have built up over time, e.g. commissions, org design, reporting structures, and outdated dashboards, and why those legacy systems are misaligned with today's buying behavior.They also talk about the real challenges CROs are facing right now: Deals are harder to win, old tactics aren't working, and most GTM teams are stuck optimizing for the wrong outcomes.You'll hear practical examples of what high-performing companies like Atlassian are doing differently, the importance of empathy in system design, and why the CEO—not just Sales or Marketing—needs to own this transformation.Together, they unpack why most GTM strategies break down. And it's not because of effort, but because they lack system design.Key topics in this episode:The broken layers of GTM measurement, and why that era is overWhy commissions often reinforce short-term, self-interested behaviorWhy visibility across the full funnel/bowtie is essential for accountability and improvementThe "Andon Cord" concept from Toyota and what GTM can learn from itWhy the CEO must own GTM system design (and why FP&A is the ideal quarterback)What Atlassian does differently to align around the customer

Meta treibt das Wettrüsten um KI-Forscher weiter an, während OpenAI mit Gehaltserhöhungen kontert; zugleich startet Cloudflare seinen „Content Independence Day“, blockiert KI-Bots per Default und könnte sich als Marktplatz zwischen Publishern und Modellbetreibern positionieren. Atlassian, Notion & Co sperren externe Crawler ähnlich aus, und Coatue zeigt in seinem Markt-Deck, dass 62 % der KI-Investitionen in Foundation-Models fließen. Peec AI sammelt frisches Kapital für ein „SEO-Tool für LLMs“. Robinhood tokenisiert US-Aktien und bietet in Europa nun auch Handel mit OpenAI- und SpaceX-Anteilen an, während Tesla wegen Musks Image und alternder Modellpalette weltweit 13,5 % weniger Fahrzeuge ausliefert und in Deutschland gar 60 % einbricht. Der Schlagabtausch zwischen Musk und Trump eskaliert. Springer Nature blamiert sich mit einem KI-geschriebenen, fehlerhaft zitierten ML-Lehrbuch für 200$, und die Sparkassen testen eine Wallet-Lösung, mit der sich per Girocard-Altersnachweis der Zugang zu FSK-18-Portalen regeln ließe. Unterstütze unseren Podcast und entdecke die Angebote unserer Werbepartner auf ⁠⁠⁠⁠⁠doppelgaenger.io/werbung⁠⁠⁠⁠⁠. Vielen Dank!  Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) Freibad (00:03:10) Meta OpenAI (00:11:00) Unternehmensdatenkriege (00:14:15) Cloudflare „Content Independence Day“ (00:50:20) Peec AI (01:01:00) Coatue-Deck (01:13:00) Robinhood tokenisiert Aktien (01:17:00) Musk vs Trump (01:25:00) Sparkassen-Wallet Altersnachweis für FSK-18-Content Shownotes Meta stellt Forscher Gross für neues KI-Superintelligenz-Labor ein – bloomberg.com Unternehmensdatenkriege intensivieren sich – theinformation.com goodaibots – goodaibots.com Content Independence Day: Keine KI-Nutzung ohne Entschädigung! – x.com Peec AI – businessinsider.de Coatue's 2025 EMW Hauptvortrag – coatue.com Springer Nature Buch über maschinelles Lernen voller erfundener Zitate – retractionwatch.com Robinhood startet tokenisierte US-Aktien in Europa. – linkedin.com Trump eskaliert Streit mit Musk, droht Tesla und SpaceX – reuters.com Wird Elon Musk dieses Jahr eine neue politische Partei gründen? – kalshi.com Tesla-Auslieferungen sinken zwei Quartale in Folge – ft.com Teslas Autoverkäufe in Deutschland sinken weiter im Juni – reuters.com Google und Sparkassen: Altersverifikationssystem gestartet – heise.de

We were joined by people leaders from Glassdoor, Asana, and Upstart. We talked about the fragmented burnout and how it's hitting people differently, how performance expectations have shifted in the last 6-12 months, and more.---- Sponsor Links:

Raj Choudhury joins us to explore how “Work From Anywhere” is more than a trend—it's a research-backed blueprint for improving productivity, well-being, and talent access. From managing time zones to building culture without offices, Raj breaks down what it takes to make remote work really work. Topics [0:00] Intro and Speed Round with Raj Choudhury [4:16] Benefits of Work From Anywhere [12:14] Challenges and Solutions to Remote Work [18:50] Real Company Examples: Zapier, Cisco, Atlassian [24:00] Why Leaders Resist Remote Work [35:15] Bringing WFA to Traditional Organizations [42:30] What's Changed since 2020 [44:00] Desert Island Music Picks [46:00] Grooving Session: Rethinking How We View Work ©2025 Behavioral Grooves Links About Raj The World is Your Office by Raj Choudhury Tulsa Remote Program Make My Move - Remote Work Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Musical Links Leonard Cohen - Dance Me to the End of Love Tagore - Unending Love

#260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMware and Palo Alto Networks, Matt shares how Atlassian structures its product marketing team, prioritizes work, and stays tied to business outcomes, even at massive scale.Dave and Matt cover:How Atlassian connects product marketing to revenue and pipeline (and why PMMs need to “own the outcome”)How to build high-trust, high-impact marketing teams, drawing on lessons from firefighting and enterprise leadershipThe async work philosophy Atlassian uses to eliminate unnecessary meetings and increase productivity across a global teamWhether you lead a team or want a seat at the table, this episode breaks down how to structure, scale, and lead product marketing the Atlassian way.Timestamps(00:00) - – Intro (03:04) - – Matt's path from engineer to Atlassian VP (06:19) - – Why technical backgrounds can be both a strength and a curse in PMM (10:04) - – What product marketing looks like at a $5B company (11:04) - – “Own the outcome, not the task”: tying PMM to revenue (13:24) - – Why product marketers should care about pipeline (even if they don't own it) (14:49) - – How brand and creative marketers can still align to business outcomes (17:19) - – Measuring inputs vs. outcomes (and how to stay focused on the right one) (18:04) - – How Matt applies firefighting lessons to leading marketing teams (19:44) - – Triaging “fire drills” and protecting your team's focus (21:34) - – How to prioritize ruthlessly (and what real prioritization means) (24:04) - – From IC to VP: how your mindset and responsibilities shift (28:35) - – Why leaders should double down on strengths—not fix weaknesses (30:50) - – How self-assurance became Matt's superpower as a leader (33:50) - – The StrengthsFinder approach Matt uses with his team (35:50) - – The value of executive coaching for marketing leaders (37:20) - – The goal: build the best marketing team anyone's worked on (38:50) - – Why trust and 10x thinking unlock great marketing work (41:20) - – Where product marketing sits inside Atlassian's org (42:50) - – How Atlassian uses Loom and async work to eliminate unnecessary meetings (45:20) - – What qualifies as a real meeting at Atlassian (46:50) - – Why async work helps global teams move faster (49:50) - – How Atlassian balances async with intentional in-person gatherings (51:50) - – Why trust changes how Slack and email are interpreted (52:35) - – How Atlassian thinks about AI's role in marketing (54:50) - – Why it's hard to stand out in an “AI-washed” market (56:05) - – Matt's mission: help make work suck less (57:20) - – Final thoughts and wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

Jessica Zwaan joined us again to unpack the metrics that actually matter in HR today. We talked about the three buckets of metrics every People Leader should use, why the RANS test is a better way to measure engagement, and the one metric to rule them all (ELTV:CAC). ---- Sponsor Links:

Crises aren't just setbacks — they're strategic moments to elevate customer experience. In this episode, Jeff Titterton, Chief Marketing Officer of Stripe, breaks down why investing in customers during uncertain times is the most resilient path to long-term growth. Drawing from his time as COO at Zendesk and insights from scaling through economic downturns, Jeff highlights how modern businesses can align product, service and marketing to unlock customer loyalty and profitability.Specifically, Jeff covers:(02:12) Aligning CS and CX with product and business strategy accelerates growth during tough times.(03:22) Customer service drives CX and reveals where the business falls short.(05:44) A crisis is the time to invest in customers and enhance service and product.(10:19) Many still see CX as a cost, not a growth driver focused on real outcomes.(12:06) Customers expect to reach you anytime, anywhere, on any channel.(15:58) Technology brings actions into the service layer, enabling fast, personalized solutions.(17:27) Aggregating CX data helps fix root issues before customers even notice them.(21:07) Show compassion to customers and colleagues in challenging times.Resources Mentioned:Jeff Tittertonhttps://www.linkedin.com/in/jefftitterton/Stripe | LinkedInhttps://www.linkedin.com/company/stripe/Stripe | Websitehttps://stripe.comZendesk CX Trends Reporthttps://cxtrends.zendesk.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#CustomerExperience #CXStrategy #DigitalTransformation #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Sarah Hughes, Head of Corporate Development and Product Partnerships, Atlassian Uncover the inside workings of Atlassian's M&A strategy—from how Sarah's team sources deals and aligns with product to the importance of relationship-building and a structured, founder-first integration approach. With over seven years of experience leading corporate development at Atlassian, Sarah shares practical lessons on building strategic pipelines, cultivating founder trust, and operationalizing successful integrations across Atlassian's global portfolio Things you will learn: Building long-term relationships with founders, even years before deals happen Aligning product, venture, and partnership decisions under one roof Atlassian's approach to cultural diligence, integration planning, and transparency post-close _______________

Frieda Möcker, Head of People & Culture at Sastrify, joined us on The Modern People Leader. We talked about the first steps she took to treat HR more like a product, how her team does sprint planning, and why she prefers “NCTs” over OKRs.---- Sponsor Links:

Kevin Indig dropped mind-blowing insights on Marketing Speak about how AI is reshaping everything we know about search and marketing. His exclusive user study reveals that Google's AI overviews are causing click-through rates to plummet by more than half. But here's the counterintuitive truth: To compete with AI, you need to become MORE human, not less. Kevin's research shows that users now apply a two-step filter: trust BEFORE relevance. This means your brand recognition and authenticity matter more than perfect SEO. As someone who grew Shopify, G2, and Atlassian, Kevin knows what works. His Growth Memo reaches 18,400+ subscribers with cutting-edge insights like these. Don't get left behind in the AI revolution. Listen to episode 506 now!  The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/506.

Atlassian is a suite of products including Jira, Confluence, and Trello.The Atlassian suite offers powerful tools for business organization and knowledge management that can be adapted for jewelry retailers, with special focus on Trello and Confluence.Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

Sebastian Barrios was the longtime head of product and engineering at Mercado Libre, the largest company in Latin America—valued at over $100 billion and home to more than 100,000 employees. There, he led a team of more than 18,000 engineers across 18 countries and oversaw an astonishing 30,000 code deployments a day. Before Mercado Libre, he founded multiple startups, including a ridesharing company that competed directly with Uber in Latin America. And at just 17, he got a personal phone call from Steve Jobs asking him to take his app off the App Store. Today, Sebastian is the SVP of Engineering at Roblox.What you'll learn:• Why Mercado Libre operates with 95% fewer PMs than typical tech companies (and how it actually works)• How to maintain product quality with 30,000 daily deployments and distributed ownership• The weekly email system Sebastian uses to maintain alignment with leadership• How to build a culture of radical candor and direct feedback in a traditionally hierarchical region• The counterintuitive approach to product reviews that keeps 18,000 engineers aligned• How to evaluate hype cycles (crypto, AI) pragmatically while staying innovative—Brought to you by:Merge—A single API to add hundreds of integrations into your appVanta—Automate compliance. Simplify securityLinkedIn Ads—Reach professionals and drive results for your business—Where to find Sebastian Barrios:• LinkedIn: https://www.linkedin.com/in/zebas/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Sebastian Barrios and Mercado Libre(05:03) Mercado Libre's scale and unique ways of operating(14:48) AI's impact on operations(19:19) Empowering teams and reducing fear of failure(34:20) The importance of radical candor(38:26) Weekly updates(41:03) Avoiding hype cycles(44:24) When Steve Jobs personally called 17-year-old Sebastian(49:00) Building successful app businesses(55:33) Unique personal habits(01:04:00) Raising independent children(01:07:15) Lightning round and final thoughts—Referenced:• Mercado Libre: https://www.mercadolibre.com/• Claude: https://claude.ai/• Salesforce: https://www.salesforce.com/• Nvidia: https://www.nvidia.com/• TikTok: https://www.tiktok.com/• Adobe: https://www.adobe.com/• Uber: https://www.uber.com/• OpenAI: https://openai.com/• Marcos Galperin on LinkedIn: https://www.linkedin.com/in/marcosgalperin/• Cursor: https://www.cursor.com/• Windsurf: https://windsurf.com/• Which companies produce the best product managers: https://www.lennysnewsletter.com/p/which-companies-produce-the-best• Which companies accelerate PM careers most: https://www.lennysnewsletter.com/p/which-companies-accelerate-your-pm• How Revolut trains world-class product managers: The “local CEO” model, raw intellect over experience, and a cultural obsession with building wow products | Dmitry Zlokazov (Head of Product): https://www.lennysnewsletter.com/p/how-revolut-trains-world-class-product-managers• Intercom: https://www.intercom.com/• Atlassian: https://www.atlassian.com/• Radical Candor: From theory to practice with author Kim Scott: https://www.lennysnewsletter.com/p/radical-candor-from-theory-to-practice• Managing up: https://www.lennysnewsletter.com/p/managing-up• Steve Jobs: https://en.wikipedia.org/wiki/Steve_Jobs• Tobi Lütke's leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook• Everything Everywhere All at Once: https://www.imdb.com/title/tt6710474/• Dune on Max: https://www.max.com/movies/dune/e7dc7b3a-a494-4ef1-8107-f4308aa6bbf7• Bluey on Disney+: https://www.disneyplus.com/browse/entity-fa6973b9-e7cf-49fb-81a2-d4908e4bf694• Mentava: https://www.mentava.com/• Matt Bateman's website: https://mattbateman.xyz/• Beast Academy: https://beastacademy.com/• David protein bars: https://davidprotein.com/• Marc Andreessen on X: https://x.com/pmarca• Tatami mats: https://en.wikipedia.org/wiki/Tatami—Recommended books:• Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity: https://www.amazon.com/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509• High Output Management: https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884/• The Odyssey: https://www.amazon.com/Odyssey-Homer/dp/0140268863• The Dream Machine: https://www.amazon.com/Dream-Machine-M-Mitchell-Waldrop/dp/1732265119/• Dune: https://www.amazon.com/Dune-Chronicles-Book-1/dp/0441013597/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe