Podcasts about pmm

Rory Woodbridge, Product Marketing Consultant, shares why the best PMMs obsess over what he calls radical simplicity.The challenge isn't adding more messaging. It's having the discipline to remove everything that creates confusion.Rory explains why great Product Marketers make tough choices, simplify relentlessly, and focus only on what customers need to understand at each stage of their journey.You'll learn:

Maitri Sheth is Senior PMM at Hubspot, previously PMM at Gong. We discuss:From B2C to B2B marketing, me too! How has b2c shaped your approach to b2b product marketing;Previously Gong, now Hubspot. What did you do in your first 90 days;One PMM workflow that you're excited about;Do you feel like you have a good grasp on how AI workflows tap into meaningful business results;Marketing is using creativity to solve business problems. Share how you infuse creativity into your work;Hubspot is 12k+ ppl! How do you get the rest of the org to adopt the same story;How do you approach writing with AI in your role.Jump in:03:04 The Importance of Listening in PMM06:06 B2C thinking in B2B09:06 First 90 Days at HubSpot12:00 Understanding Customer Needs14:46 Pattern Recognition & Beyond Patterns17:59 The Value of Direct Customer Engagement21:08 Streamlining PMM Workflows with AI24:03 Navigating Rapid Product Engineering Releases26:45 Evaluating AI Tools and Their Impact on Business Results32:56 the problems with "Blank Slate"35:13 The Role of AI in Productivity38:43 Creativity in Marketing41:30 Balancing AI and Human Creativity51:19 Effective Messaging Across 12,000 people Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, tell me what you're listening to, and don't forget to leave a review if you're lovin' the show.Maitri on LinkedIn: www.linkedin.com/in/maitri5Hubspot: www.hubspot.comAnna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠One Insight⁠⁠

Today I'm honored to welcome a guitarist who didn't just step into one of the most iconic roles in heavy metal — he redefined it. Richie Faulkner has brought new fire, new vision, and a warrior spirit to Judas Priest, carrying the legacy forward while carving out his own. Richie, it's a pleasure to have you with us. Judas PriestOn TourJul 25 SatBobfest 2026 @ 12:00 PMMönchengladbach, GermanyJul 26 SunMESSEHALLE @ 8:00 PMHalle, GermanyJul 28 TueTORWAR I Hala Widowiskowa @ 8:00 PMWarszawa, PolandJul 31 FriWacken Open Air 2026 @ 12:00 PMWacken, GermanyAug 2 SunOSTRAVAR ARENA @ 8:00 PMOstrava, CzechiaAug 4 TueTipos Arena @ 8:00 PMBratislava, SlovakiaAug 6 ThuWILEYSPORTPARK @ 8:00 PMNeu-ulm, GermanyAug 9 SunBloodstock Open Air 2026 @ 12:00 PMBurton Upon Trent, United KingdomAug 12 WedO13 @ 8:00 PMTilburg, NetherlandsAug 14 FriRE-LOAD FESTIVAL @ 8:00 PMBremen, GermanyAug 16 SunMOTOCULTUR FESTIVAL @ 8:00 PMCarhaix-plouguer, FranceAug 18 TueNAVARRA ARENA @ 8:00 PMSalinas De Pamplona, SpainAug 20 ThuRoig Arena @ 8:00 PMValència, SpainAug 23 SunLORELEY AMPHITEATRE @ 8:00 PMSankt Goarshausen, GermanyAug 25 TuePula Arena @ 8:00 PMPula, CroatiaAug 28 FriPark Ušće @ 8:00 PMBelgrade, SerbiaAug 29 SatVIDAS ART ARENA @ 8:00 PMSofia, BulgariaSep 1 TueBUDAPEST ARENA @ 8:00 PMBudapest, HungarySep 3 ThuPARCO S. VALENTINO @ 8:00 PMPordenone, ItalySep 5 SatTEATRO CLERICI @ 8:00 PMBrescia, ItalySep 7 MonFiera del Levante @ 8:00 PMBari, ItalySep 9 WedCAVEA AUDITORIUM PARCO DELLA MUSICA @ 8:00 PMRome, ItalySep 11 FriFesthalle Bern @ 8:00 PMBern, SwitzerlandSep 12 SatZenith @ 8:00 PMStrasbourg, FranceSep 14 MonDECINES-CHARPIEU, LDLC ARENA @ 8:00 PMLyon, FranceSep 15 TueFLOIRAC, ARKEA @ 8:00 PMBordeaux, FranceSep 17 ThuARENA ZENITH @ 8:00 PMParis, FranceSep 18 FriForest National @ 8:00 PMBruxelles, BelgiumSep 21 MonEventim Apollo @ 8:00 PMLondon, United Kingdom PURCHASETHE BEST OF JUDAS PRIEST AVAILABLE ON ALL MAJOR MUSIC PLATFORMShe Best of Judas Priest is a career spanning collection celebrating one of the most influential and enduring bands in heavy metal. Judas Priest have defined and redefined the sound and imagery of heavy metal for more than five decades. With over 50 million albums sold worldwide and more than 2.5 billion streams across their catalogue, their impact on music and culture remains unmatched. This special collection of 16 songs brings together some of the band's globally revered recordings, including ‘Breaking The Law,' ‘You've Got Another Thing Coming,' ‘Electric Eye,' ‘Turbo Lover' and ‘Painkiller.' Together, these tracks represent key moments from across their catalog and trace the evolution of a band that helped shape the genre itself. The Best Of Judas Priest serves as both an accessible entry point for new listeners and a definitive collection for longtime fans looking to revisit the song that cemented the band's legacy. PURCHASETHE NEW ALBUMBYELEGANT WEAPONSENTITLED‘EVOLUTION'Elegant Weapons, the heavy metal supergroup founded by Judas Priest guitarist Richie Faulkner, released their sophomore studio album, Evolution, on April 24, 2026.Released via Exciter Records, the album features 11 dynamic tracks ranging from hard-hitting riffs to classic power ballads.You can stream or purchase the album across all major platforms using the Exciter Records Evolution Stream link. You can also pick up physical media like the CD directly via Darkside Records or Rough Trade. FOR MORE INFORMATIONABOUTJUDAS PRIESTVISIThttps://judaspriest.com/Official Websitehttps://www.facebook.com/OfficialJudasPriest/Facebookhttps://www.instagram.com/judaspriest/?hl=enJudas Priest Instagram FOR MORE INFORMATIONABOUTELEGANT WEAPONSVISIThttps://elegantweapons.exciterrecords.com/Elegant Weapons Official websitehttps://www.richiefaulkner.com/Richie Faulkner official websitehttps://www.instagram.com/falconfaulkner/Richie Faulkner Instagramhttps://open.spotify.com/artist/68LxTdkzuDW3cnp83NKfpQ?nd=1SPOTIFYyoutube.com/channel/UCqdC4CpGCouDxCCQ83qwB1g?sub_confirmation=1YOUTUBEhttps://www.facebook.com/elegantweaponsbandFACEBOOK JUDAS PRIESTDiscographyStudio albumsRocka Rolla (1974)Sad Wings of Destiny (1976)Sin After Sin (1977)Stained Class (1978)Killing Machine (1978)British Steel (1980)Point of Entry (1981)Screaming for Vengeance (1982)Defenders of the Faith (1984)Turbo (1986)Ram It Down (1988)Painkiller (1990)Jugulator (1997)Demolition (2001)Angel of Retribution (2005)Nostradamus (2008)Redeemer of Souls (2014)Firepower (2018)Invincible Shield (2024) ELEGANT WEAPONSDiscographyStudio AlbumsHorns for a Halo (2023)Evolution (2026)   Support us on PayPal!

Why does Product Marketing look so different in Europe, and why copying US playbooks often leads to the wrong outcomes?In this episode, I sit down with Rory, Product Marketing Director consultant, with 13+ years of experience in PMM, across top tech companies such as Google, YouTube and Pleo. Europe Isn't Silicon Valley: Together, we unpack what truly shapes Product Marketing in Europe today, and why this context is driving the rise of fractional PMM roles.In this conversation, you'll learn:

// Le 2 juillet prochain à Paris, rejoignez Diffly, Lucca, Tomorro, Crossbeam, Partoo, Advizeo, Skillup et 100+ leaders Sales, Marketing & Product pour une après-midi dédiée aux nouvelles dynamiques de décision B2B, à l'impact de l'IA dans les équipes Revenue et aux insights qui font vraiment la différence sur vos deals. Réservez votre place ICIC'est 100% gratuit (mais place limitées !) //Recruter un PMM, est souvent perçu comme un “nice to have”. Mais à quel moment cela devient une nécessité pour structurer sa stratégie marketing et accélérer la croissance ?Olivia Jorel, CMO chez Trainme, partage les coulisses de la structuration de son équipe marketing et les raisons qui l'ont poussée à créer un premier poste de PMM.Elle revient sur un contexte initial avec un marketing peu structuré et très cloisonné avec les sales, jusqu'à la mise en place d'une organisation plus alignée et orientée performance. Dans cet échange, Olivia nous explique :

// Le 2 juillet prochain à Paris, rejoignez Diffly, Lucca, Tomorro, Crossbeam, Partoo, Advizeo, Skillup et 100+ leaders Sales, Marketing & Product pour une après-midi dédiée aux nouvelles dynamiques de décision B2B, à l'impact de l'IA dans les équipes Revenue et aux insights qui font vraiment la différence sur vos deals. Réservez votre place ICIC'est 100% gratuit (mais place limitées !) //Le PMM doit-il être rattaché au Marketing ? Et surtout : comment mesurer concrètement son impact business ?Olivia partage le retour d'expérience très concret de TrainMe sur le recrutement d'une PMM : clarification des responsabilités avec les équipes Marketing, collaboration avec les Sales, évolution du messaging… mais aussi la fameuse question de la mesure de l'impact du PMM.Olivia nous explique comment son équipe a structuré cette collaboration au fil des mois, les ajustements nécessaires et les résultats observés côté business.

Jason Druss spent 15 years being the customer — a film colorist at Warner Bros, NFL Films, and his own Philly boutique — before Adobe pulled him into product marketing for Premier Pro and After Effects. In this episode, Jason (Principal Product Marketing Manager, Adobe) drops his takes: why workflow isn't a buzzword when you've actually lived it, how his team runs a private WhatsApp group with hundreds of users, and why being your own ICP is both a superpower and a trap. If you've ever felt like a fraud talking about users you've never met, this one's for you.More from this episodeWhy "customer" gives Jason the ick (and what word he uses instead)The PMM job is 50% talking to users — not Slack, not slides, not strategy decksHow Adobe's PMM team gets buy-in before a feature exists, not afterThe Tarantino move: why Jason starts every story at the endBeing your own ICP is a cheat code… until it makes you look like a fanboy at annual planningThe exact reason Frame.io's Camera to Cloud killed an industry workflow that hadn't changed since 1920Why every PMM should buy a pillow with their product's logo on it (yes, really)The unsexy truth about "creative freedom" — you have to earn it with data firstHow Jason found his PMM job: he wasn't looking, his mentor was watching his LinkedIn postsWhy "make it pretty" and "make it beautiful" are two completely different briefsTime Stamps 00:00 Cold open — the misfit intros00:45 Why this episode is different: a PMM pulled IN to PMM, not chasing it01:30 Jason Druss intro — from colorist to Adobe PMM02:15 THE QUESTION: Are product marketers marketers?03:30 "We're storytellers before we're marketers"04:30 Should the product or the user be the main character?05:30 The trap of feature-led storytelling vs. workflow thinking07:00 What "workflow" actually means (and why it's not jargon)09:00 The Frame.io / Camera to Cloud story12:30 How Frame.io rewrote a 100-year-old industry workflow14:00 Jason's spicy take: PMMs must eat, live, breathe the product16:00 How user needs have shifted dramatically in 5–10 years18:00 The Premier Pro pillow story (and why every PMM should have one)19:00 Where most companies fail at user research20:30 The private WhatsApp group with hundreds of users21:30 Weekly webinars, betas, and the questions you're NOT asking users24:00 Scrappy is a state of mind, not a company size25:00 Jason's career timeline: Blackmagic → NFL Films → Warner Bros → Frame.io → Adobe28:00 The crisis of faith — leaving "colorist" behind30:00 Why Jason's passion is impossible to fake31:30 The dark side of being your own ICP33:00 Mixing intuition with data — the PMM credibility unlock35:00 Advice for aspiring PMMs: become a subject matter expert first38:00 The creativity rant — your differentiator vs. AI41:30 ROI, business metrics, and earning the seat at the table44:00 The "beautiful circle" of product marketing (and who's outside it)46:00 Where to find Jason + Adobe Max teaser48:00 OutroHosted on Ausha. See ausha.co/privacy-policy for more information.

When your G2 category has 97 listings and the average is 75, sounding like everyone else is a death sentence. In this episode of Content Amplified, Mike McGee, Director of Product Marketing at Vantaca, explains why he's building his PMM team to look less like a traditional org chart and more like a digital newsroom, with product marketers assigned to specific customer roles the way reporters are assigned to beats. Mike walks through the inspiration (Nilay Patel's Decoder, the Brian Chesky episode on how Airbnb blended product, PMM, and program management), the internal precedent at Vantaca (support and implementation already reorganized around customer roles instead of platform modules), and the Seth Godin "who's it for, what's it for" lens he uses to pressure-test every messaging decision. He also gets honest about when not to overhaul an org: look at what's predictable and replicable first, find the gaps, and only do a major restructure when there's no tenable way to get from where you are to where you want to go. If you're scaling a PMM team and tired of inheriting your competitors' pitfalls, this one's for you.About MikeMike McGee is the Director of Product Marketing at Vantaca, where he leads the team responsible for messaging and go-to-market in community association management software. Mike got into marketing through customer success, spending several years managing the largest customers at a property management software company and learning how to translate one-on-one relationships into one-to-many storytelling. He joined Vantaca in May of 2025 and is currently scaling the PMM team from two people to five. Mike believes in breaking the rules when the rules just inherit your competitors' pitfalls, and he comes back constantly to the question of whether the team is serving customers to the utmost of its potential.Show Notes- Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepmcgee/- Decoder with Nilay Patel (referenced episode: Brian Chesky on Airbnb's product/PMM/program management restructure)Text us what you think about this episode!

ECAP funding is expanded; MPs approve a PMM asking government to set up a Civil Service Homeownership Program; and Cayman marks International Plant Day.

Pourquoi vos utilisateurs sont déçus alors que votre produit tient ses promesses ?C'est souvent là que se cache le vrai problème : un décalage entre ce que vous racontez… et ce que vos utilisateurs vivent réellement.Dans cet épisode, je reçois Hélène et Doriann, qui travaillent main dans la main sur des sujets de Product Marketing et de Product Design pour aider les entreprises à aligner promesse, expérience et adoption.Ensemble, ils partagent leur approche terrain pour faire collaborer ces deux fonctions souvent silotées.Vous allez notamment découvrir :

Bulk Waste heads to Bodden Town next week; the DEH warns of two food items being recalled; and a PMM related to planning passes in the House.

Some of B2B are the cool kids shouting "synergy" with spinach dip in hand. Gila Shapiro — copywriter, PMM, and resident chaos agent at Fireflies.ai — joined the crew to roast corporate buzzwords, expose "copy thinking" and "copy pasting" with AI, and give the founder POV trick that ends executive copy fights forever. If you've ever been asked to "elevate enterprise synergies," this one's for you.More from this episodeThe two words that should disqualify any marketer from giving copy feedback (hint: rhymes with "synergy")Why having a frying pan doesn't make you a chef — and writing copy doesn't make you a copywriterThe "shout pineapple" school of copywritingWhy B2B brands are scared of being unfollowed — and why that's why nobody clicksThe dinner party test that kills 90% of corporate jargon on contactThe difference between "copy thinking" and "copy pasting" (and why one of these kills your career in 18 months)Gila's reverse-engineering trick for ending founder vs. marketer copy fights foreverWhy making your boss happy and making your customer click are two completely different jobsThe brutally honest reason most messaging processes are broken — and the only fix that actually worksGila pitches Riverside vs. SquadCast live on the show (and we may or may not be switching now)Show Notes Timespan:00:00 Cold Open & Host Introductions (Eric, Zach, Gab)01:00 Introducing Gila Shapiro — Copywriter, PMM, Creative Strategist at Riverside02:50 The Recurring Question: Are Product Marketers Actually Marketers?04:00 The "Elevate Your Enterprise Synergies" Test05:30 Writing Copy vs. Being a Copywriter — The Frying Pan Analogy07:00 Gila's Process: Say the Terrible Thing Out Loud07:35 The Dinner Party Test09:00 Why Most People Default to Corporate Jargon12:30 Be Interested to Be Interesting — The Customer Interview Trick15:30 Ownership at Riverside & Wearing Multiple Hats17:30 The Broken Brief-to-Copy Handoff Process19:30 What to Do When Good Copy Doesn't Convert21:30 Personal Brands vs. B2B Brands: Why B2B Is Afraid23:30 AI for Job Security — Copy Think vs. Copy Paste27:00 The "Copy Think vs. Copy Paste" Framework30:00 Internal Fights with Executives Over Copy31:25 The Founder POV Reverse-Engineering Trick33:30 Burnout, Garden Gnomes, and Chasing the Fun Parts36:30 Live Pitch: Why Switch from SquadCast to Riverside?40:30 Cheers and FarewellHosted on Ausha. See ausha.co/privacy-policy for more information.

Je reçois un duo d'exception : Hélène Chomienne, fondatrice de son agence 365 degrés et PMM et Doriann Defemme, Product Designer. Ensemble, ils partagent leur manière de collaborer au quotidien pour garantir une cohérence entre ce qui est vendu… et ce qui est réellement vécu dans le produit.On parle d'un sujet souvent sous-estimé : l'alignement entre message et expérience, et son impact direct sur l'adoption, la rétention et la croissance.Dans cet épisode, vous allez découvrir :

Découvrez pourquoi baser son messaging sur être "le meilleur" peut freiner votre croissance, et comment redéfinir votre positionnement pour captiver votre audience sans rivalités inutiles. Avec Gaspard, nous explorons la puissance de se différencier à travers une narration claire, plutôt que par des adjectifs subjectifs. Apprenez comment devenir une référence pour vos prospects, sans entrer dans la compétition de qui est le plus "top".Un épisode clé pour ceux qui veulent repenser leur différenciation et booster leur influence, sans se mettre en compétition frontale. RESSOURCES

Dans beaucoup d'entreprises SaaS, le problème n'est pas le produit.Le problème est que personne ne comprend vraiment ce qu'il fait… ni pourquoi il est différent.Quand le positionnement est flou, tout devient plus difficile : acquisition, cycle de vente, pitch commercialJ'ai le plaisir de discuter avec Gaspard Pastural, consultant en Product Marketing, spécialisé en positionnement et messaging pour les entreprises SaaS B2B.Après plusieurs années en growth marketing et en agence, il accompagne aujourd'hui des entreprises tech pour clarifier leur positionnement et transformer cette clarté en résultats marketing et commerciaux.Gaspard partage sa manière très pragmatique d'aborder le Product Marketing : partir du business, comprendre les besoins clients… puis construire un positionnement qui impact vraiment les ventes.Dans cet épisode, vous découvrirez :

Vous passez des entretiens PMM… mais vous n'êtes jamais sûr(e) de comment vous devez vous préparer et ce que vous devez vraiment démontrer?Le Product Marketing est un métier pas toujours bien compris des entreprises qui recrutent.Résultat: les attentes sont souvent floues, les process varient d'une boîte à l'autre, et les candidat·e·s les plus compétent·e·s passent parfois à côté à cause d'erreurs évitables.Avec:Marion Darnet - co-fondatrice de Pachamama, collectif de recrutement spécialisé métiers ProductSébastien Millanvoye - fondateur de Graines de Produit, fractional PMM, auteur du Baromètre Emploi PMM 2025 (850+ offres analysées)Ecoutez le replay du live pour un tour de table sans langue de bois sur tout ce que vous avez toujours voulu savoir sur le recrutement Product Marketing, côté candidats et côté recruteurs.__Le 23 avril à 11h retrouvez en live Diffly, Diane (@Figures), Louise (@PMM For Good) et Julie (@Alma) en Live- 3 références du PMM en France parler de ce que font les meilleurs PMM différemment. Pour s'inscrire c'est par ici .__✅ Les erreurs classiques qui éliminent même les bons profils✅ Comment se préparer (vraiment) à un entretien PMM✅ Business cases: ce qui revient, ce qu'on attend, comment briller✅ Vendre un pivot de carrière sans se saborder✅ Négo salariale: timing, tactiques, erreurs à éviterChapitres03:00 État du Marché du Recrutement en Product Marketing06:04 Préparation à un Entretien en Product Marketing08:57 Cibler sa Recherche de Poste12:03 Spécialisation et Évolution des Rôles en Product Marketing15:01 Tendances et Colorations dans le Product Marketing18:05 Formation et Ressources en Product Marketing et IA21:06 Questions et Réponses sur le Product Marketing25:51 Les parcours variés vers le Product Marketing31:22 L'importance des certifications et formations en PMM38:13 Préparation aux entretiens et cas pratiques en PMM48:41 Perspectives d'avenir pour le Product MarketingRESSOURCES

▶️ Resgate AQUI seus 25 dólares em crédito no Replit, a plataforma de vibe coding número 1 do mundo!⁠Neste episódio do Papo na Arena, a gente entra em um debate cada vez mais relevante no mundo de Product Management e tecnologia: o que acontece quando velocidade deixa de ser gargalo? Com empresas de AI como Anthropic e OpenAI lançando features quase todos os dias, a discussão vai além de “como entregar mais rápido” — e passa a ser “como não sobrecarregar o usuário”?A gente explora os efeitos dessa avalanche de lançamentos, desde FOMO gerado nas redes sociais até a confusão real dentro dos produtos. Falamos sobre o impacto disso na experiência do usuário, na comunicação e na organização dos times, além de trazer caminhos práticos como release por temporadas, uso estratégico de PMM e a importância de tratar atenção como recurso escasso.Agenda Product Arena25 de Abril: Claude Code e Cowork para PMs e pessoas não técnicas: 09 e 16 de Maio: Cursor para PMs e pessoas não técnicasAssine a Product Arena com R$150 OFFBora rodar um hackathon na sua empresa com créditos gratuitos do Replit?Se cadastre aqui e a gente entra em contatoComenta aqui qual foi o seu Produto da Semana (pode aparecer no próximo episódio)Deixa o like, se inscreve no canal e compartilha com alguém que precisa ouvir esse papo.Chapters:00:00 Introdução ao Papo na Arena06:25 Desafios na Velocidade de Lançamento de Produtos17:34 Soluções para o Caos dos Lançamentos22:39 A Importância do Product Marketing Management22:41 A Importância da Atenção no Lançamento de Produtos25:20 Estratégias de Lançamento e Clareza de Prioridades27:52 Mensuração e Feedback no Desenvolvimento de Produtos35:40 Produtos da Semana40:02 EncerramentoProdutos da SemanaArthur — Ray-Ban Meta DisplayAíquis — Mercado Livre e AmazonRafael Ferreira — https://handy.computerYasmin Sipahi — Booking e Get Your GuideWelington Souza — Manus AIEfrem Filho — https://deathbyclawd.comNeider — strawberrybrowserCarol Pilon — GoProRodrigo — Garmin Forerunner 265Nina — Cadeirinha Maxi-Cosi Spinel 360°Lika — NapperMat Lopes — Calm App

Hattie (Hattie the PMM) is the Founder of ProductMarketers.com and a career coach for Product Marketing Managers who want to become more respected, valued, and strategic at work. With over 12 years in tech — including experience as a CEO and CMO — Hattie teaches ambitious professionals how to build influence, visibility, and career leverage without burning out or people-pleasing.After surviving five rounds of tech layoffs, navigating a toxic micromanagement environment, and rebuilding her confidence from the ground up, Hattie developed the exact playbook she now uses to help PMMs get promoted, paid more, and positioned as strategic leaders.Her biggest turning point? Refusing to shrink — in her personal life and her career — and deciding to proactively invest in her communication skills, strategic visibility, and perceived value so her impact became impossible to ignore.In this episode, you'll learn:→ Why “doing great work” isn't enough to get promoted in today's workplace→ How to identify your Career ICP (Ideal Career Profile) — and why it's rarely your manager→ The difference between being heard vs. being influential→ How to build strategic visibility that protects you during layoffs→ Why perceived value drives promotions, bonuses, and job security→ The 3 R framework (Recognizable, Respected, Reputable) for measuring your career growth→ Why investing in yourself first eliminates impostor syndrome and builds real confidence→ The difference between being a “nice” high performer and a strategically visible leader

Pour un fois, je suis toute seule face à vous pour analyser les apprentissages communs partagés par les leaders du Product Marketing interviewés dans cette dernière saison.Les invité.es de la saison 6 :Julien Sauvage, CMO chez Cordial, ex VP PMM Clari et GongJulie Shaffer, PMM Director chez SmartlyBertrand Hazard, Consultant PMM, Ex VP PMMShannon Vettes, CEO & CPO chez UsersnapAxel Kirstetter, VP PMM chez GuidewireHarvey Lee, Fractional PMM & Advisor, Ex VP PMM chez Product Marketing AllianceÀ travers leurs parcours et leurs prises de position, une vision plus exigeante du métier se dessine.Mes 5 apprentissages :Le rôle PMM reste mal comprisLien entre PMM et revenuClarté et simplification comme levier stratégiqueLes parcours non linéairesFocus marché vs focus produitJ'espère que ce nouveau format vous plaît, n'hésitez pas à m'écrire sur Linkedin pour me dire ce que vous en avez pensé ! ça me fait toujours hyper plaisir de lire vos retours.INVITATION WEBINAR: On se retrouve le 26 février à 11h pour parler de feedback-loop et Voice of Customer? Pour en savoir plus et s'inscrire c'est iciDurant ce webinar, nous analysons comment les équipes B2B peuvent reconstruire une compréhension commune de leurs acheteurs à partir de la Win-Loss analysis, plutôt que de multiplier les signaux fragmentés. Une approche concrète pour aligner Sales, Marketing et Product autour d'une même réalité business.RESSOURCES

Are product marketers actually marketers, or are they just glorified slide deck designers waiting for sales to bark orders? David Lim—a PMM who's survived Google, HP, and multiple startups—joins the skeleton crew to drop some uncomfortable truths. We talk about earning respect when founders don't have a clue what you do, why knowing your customer's quarterly priorities is a superpower, and what happens when you fight a C-suite exec on product strategy (spoiler: sometimes you get fired). If you've ever been asked to "make that deck pretty," this one's for you.More From This EpisodeThe brutal truth: What happens when you don't earn internal respect as a PMMWhy sales teams don't talk to product teams (and how PMMs become the bridge)The one customer question David asks that unlocks everything: "What are your quarterly priorities?"David got fired for fighting a founder on product strategy—here's what he learnedWhy most founders have zero idea what PMMs actually do (and think you're just a lead gen machine)The "gut feeling" trap: When executives ignore your research and launch anywayHow to stop rolling your eyes when leadership makes dumb decisions (David admits he's not good at this)Why working under the product org might actually be better for PMMsThe ultimate PMM flex: Knowing your customer better than anyone in the companyAre PMMs actually marketers, or just the people who make sales decks look pretty?Time Stamps 00:00 Introduction and Season 5 Kickoff00:59 Introducing Guest: David Lim (PMM at BVO)02:36 The Big Question: Are Product Marketers Actually Marketers?04:15 How PMMs Earn Respect (Or Get Stuck in the Black Hole)07:00 What Sets PMMs Apart: Cross-Functional Collaboration09:45 The Research That Changed Everything (Working Under Product Org)13:00 Advocating for PMM: Educating Teams on What You Actually Do16:00 The Metrics Problem: What Should PMMs Own?20:00 Working with Customer Success Teams (QBRs and Product Feedback)23:00 When You Know the Customer Better Than Anyone Else26:00 Understanding Quarterly Priorities (The Detail Most PMMs Miss)29:00 Customer Advisory Boards and Sales Advisory Boards33:00 The Struggle: When Executives Ignore Your Research35:00 David's Story: Getting Fired for Fighting Product Strategy38:00 Gab's Story: When a Writer Called the Product "Shit"40:00 Rolling with the Punches (And Why It's Hard)42:00 In-House vs. Agency PMM: The Respect Difference45:00 Post-Launch Research: The Key to Proving You Were Right47:00 The Founder Talk: Setting Clear Expectations49:00 Understanding the Customer's Buying Process50:00 Wrap-Up and Where to Find DavidHosted on Ausha. See ausha.co/privacy-policy for more information.

Évoluer dans sa carrière de PMM ne se résume pas à cocher des compétences ou à changer de titre.Pour en parler, j'accueille Julie Schaffer, PMM Director chez Smartly.On parle de ce qui fait réellement la différence quand on veut progresser, prendre plus de responsabilités et gagner en crédibilité.Julie a évolué rapidement dans sa carrière, de l'évènementiel en France, à PMM contributrice individuelle chez Google, pour devenir aujourd'hui PMM Director : elle partage un retour d'expérience très concret sur les leviers souvent sous-estimés de la progression en Product Marketing.On discute notamment de posture, de communication et de gestion des parties prenantes, avec une conviction forte : les compétences PMM sont nécessaires, mais insuffisantes pour passer les caps de carrière.Découvrez : 

Harvey Lee delves into the misconceptions surrounding product marketing, emphasizing its intangible nature and the importance of communicating in revenue terms. You will understand why you should demonstrate your value through measurable outcomes and how to do it effectively. Harvey Lee is a Product Marketing leader with over 30 years of experience across companies like Microsoft and the Product Marketing Alliance. From individual contributor to VP, Harvey is now a fractional PMM and consultant, and the #1 ranked Product Marketing creator on LinkedIn by Favikon.if you want to get practical advice on how to effectively showcase the contributions of product marketing to ensure job security and recognition within the company this episode will make the difference. RESSOURCES

Switching into product can feel like a one-way door, especially if you're already successful in another function. But for Michael, the path from product marketing to product management wasn't a leap of faith, it was a series of low-risk experiments, relationship-driven conversations, and intentional “spikes” he could bring to the PM role.In this episode of Supra Insider, Marc Baselga and Ben Erez sit down with Michael Chen (former PMM at LinkedIn, Slack, and Asana; now a PM at DoorDash) to break down exactly how he made the transition from marketing into product, and what made it work. They unpack the fears people don't say out loud (title cuts, failing publicly, losing social capital), why internal moves are often more about timing + business need than a single ask, and how to frame the whole process as an exploration rather than a high-stakes bet.Michael also shares how his go-to-market and storytelling background has become a real product advantage, especially in areas like pricing & packaging, subscription tiers, and helping customers “see and believe” the value before they ever click buy. If you're a PMM, marketer, or operator who wants to become a builder, or a PM who wants stronger GTM instincts - this episode is a practical blueprint.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox

Découvrez le parcours de Julie Schaffer, Product Marketing Director chez Smartly, installée à New York.Julie a commencé sa carrière dans l'événementiel en France, avant de découvrir le métier de PMM aux États-Unis chez Google. Après plusieurs expériences, elle a gravit les échelons jusqu'à être PMM director chez SmartlyDans cet épisode, elle nous raconte avec passion et humilité son parcours :

Crystal Crouch turned driving the Oscar Mayer Wienermobile into a product marketing empire - and she's not keeping the secrets. The woman who put Zach on the consulting path drops truth bombs about why 90% of company data is garbage, why product management is harder than PMM (fight us), and how being hyper-organized means her 9-year-old has never eaten a frozen chicken nugget.If you've ever wondered whether to charge hourly or by project, or why your messaging doc is just an expensive PDF no one reads, this episode will either inspire you to level up or quit entirely. Either way, you win.More from this episode...Product marketers are demand translators, not demand creators (and why that matters) The Oscar Mayer Wienermobile taught Crystal crisis management at 19 Why product management is 10x harder than PMM (Crystal said it, not us) 90% of company data is dirty - and that's being generous The one question that determines if you should take a consulting client Why Crystal's kids live by the Pomodoro method (and only have one TV) How to use silence to negotiate like a pro (hint: treat yourself like a product) The real reason your messaging docs are expensive paperweights Why you should NEVER offer free consulting work (but acts of service are different) Crystal's secret: "Happiness is a choice" - even when clients are a nightmareShow Notes00:59 Introducing Crystal Crouch: The PMM Who Changed Zach's Life02:36 Are Product Marketers Actually Marketers? The Demand Translation Theory05:00 Why Product Management is 10x Harder Than PMM08:00 The Real Definition of GTM (Spoiler: You're Probably Wrong)12:00 Crystal's Journey to Consulting: From Church to Clients15:30 Three Lessons for Consultant Success17:00 The Truth About Free Work and Acts of Service19:00 How Crystal Balances It All: Pomodoro Method & One TV23:00 Living by the Calendar: The Secret to Work-Life Balance26:00 Negotiation Masterclass: Treat Yourself Like Product Pricing29:00 Why 90% of Company Data is Garbage31:00 The ROI Question: How to Handle It Like a Pro33:00 Automatic Client Red Flags36:00 Fixing Broken Data Without Doing It Yourself40:00 Building Confidence: Stop Competing With Others44:00 The Power of Kindness in Business47:00 Why Every PMM Needs Sales Training48:50 Happiness is a Choice: Crystal's Final WisdomHosted on Ausha. See ausha.co/privacy-policy for more information.

Product Marketing is still one of the most misunderstood roles in tech.Too often, PMMs are undervalued, mis-scoped, or reduced to “just doing the slides.”In this episode, I'm joined by Harvey Lee, a Product Marketing leader with over 30 years of experience across companies like Microsoft and the Product Marketing Alliance. From individual contributor to VP, Harvey is now a fractional PMM and consultant, and the #1 ranked Product Marketing creator on LinkedIn by Favikon.Together, we unpack why the PMM role remains unclear in so many organizations, what Product Marketing is really responsible for, and how PMMs can reclaim their impact and credibility.In this conversation, we cover:Why Product Marketing is still misunderstood after decades of existenceThe real scope of the PMM role beyond slides, launches, and enablementWhat PMMs can do to clarify their value inside their organizationHarvey's transition from corporate leadership roles to independent consultingCareer lessons, strong opinions, and a preview of his upcoming bookIf you're a PMM who has ever felt misunderstood, undervalued, or stuck explaining your role, this episode will give you clarity, confidence, and a necessary reality check.RESSOURCES

In this episode of PMM, Jon & Max reflect on what the show has been, what it is, and where they want to take it next. They talk candidly about ditching rigid prep and Bitcoin-only rails to embrace broader, real‑world building: skills, tools, community, and practical sovereignty. From Jon's first local educational event with Fundamentals and Shadrach, to celebrating the high‑functioning doers in the Meshtadel, the focus is shifting toward action over theory—featuring people who actually build things, run businesses, and strengthen local resilience. BUY FUNDAMENTALS BOOK: https://zeuspay.com/btc-for-institutionsIf you're building in the physical world—carpentry, fabrication, energy, agriculture, logistics—we want to hear from you.Jon & Max outline plans to spotlight community makers via the Meshconomy boxes and profile series, and bring in experts who've scaled from tinkering to serious enterprise. Expect more voices, more practical guidance, and more bridge‑building between our digital chats and tangible outcomes. The invitation is open: if you're doing the work, come on and tell us what you've built and what others can learn from it.Stay Ungovernable.HELP GET SAMOURAI A PARDONSIGN THE PETITION ----> https://www.change.org/p/stand-up-for-freedom-pardon-the-innocent-coders-jailed-for-building-privacy-tools DONATE TO THE FAMILIES ----> https://www.givesendgo.com/billandkeonneSUPPORT ON SOCIAL MEDIA ---> https://billandkeonne.org/VALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME STICKERS @ https://www.ungovernablemisfits.com/shop/ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout. LAKE SATOSHILake Satoshi is a private lake located on 130 acres of land in Mid-Michigan. Originally a gravel pit, Lake Satoshi has since evolved into a tranquil oasis for those who love the great outdoors and Bitcoin culture.With the growing popularity of Bitcoin, Lake Satoshi has become a hub for like-minded individuals to network, camp, collaborate, and enjoy all that the property has to offer.The Annual Lake Satoshi Retreat is a unique weekend-long event in August (8/02). Tickets are available and can be paid with bitcoin. YOU MAY ALSO PAY IN CASH UPON ARRIVAL. Camping all weekend, BBQ + BTC speaker panels Saturday, and breakfast Sunday all included.(00:00) Moving, Not Moving On(04:28) Digital to the Physical(12:22) Don't Go Building Bunkers(16:08) Broadening the Tent(22:28) A-A-Ron(29:03) "Be Like Water. Don't Be Like Sandcastle." - Jon Lee(32:24) What Will Stay The Same(34:29) Don't Be The Cunt Chasing Butterflies(39:28) ALTAIR(41:54) LAKE SATOSHI(43:16) The Meshconomy(48:06) Alright Buddy. Good Year.

Product marketers aren't marketers—they're architects while everyone else chooses to paint walls (no shade). Hattie the PMM shares her brutal journey from respected CEO to crying on calls as a micromanaged IC, revealing why PMM respect disappeared the moment she hit corporate payroll. We dive deep into the "becoming vs. doing" philosophy, why your money-limiting beliefs might be killing your consultancy, and how to extract value from companies while they extract from you. Raw, real, and revolutionary—this episode might make you quit your job or finally charge what you're worth.More from this convo...From BBC/Wall Street Journal features to being treated like a child at work Why PMMs are architects while marketers are just painting pretty walls The day respect disappeared: "The minute my name hit their payroll" How to build your $100K consultancy while keeping your day job Why companies pay consultants 3X more for the same PMM work The "becoming vs. doing" trap that keeps PMMs broke Money limiting beliefs: Why you won't send the invoiceThe strategic visibility system that changes everything Why your framework knowledge means nothing without becoming How to extract value from companies that don't value youTimestamps 00:00 Introduction & The Cher of Product Marketing02:00 The Big Question: Are Product Marketers Actually Marketers?02:30 The Architect vs. Interior Decorator Analogy03:00 PMMs as Foundation Builders04:00 From CEO to IC: The Respect Vanishing Act05:00 BBC, Wall Street Journal, Cambridge University Days06:00 Corporate America Reality Check07:00 Micromanagement & Workplace Bullying08:00 Childhood Trauma & Workplace Triggers09:00 The Crying on Calls Era11:00 Why PMM Respect Doesn't Exist13:00 The Consultant Premium Phenomenon15:00 Building Your Empire While Employed17:00 The Strategic Visibility System19:00 Rapid Fire Round Begins21:00 Worst Career Advice23:00 Budget Allocation Debates25:00 Personal Branding Strategy27:00 AI Impact on PMM29:00 The Newsletter Game31:00 Career Milestones & Roadblocks33:00 Why Companies Pay Consultants More35:00 Extract Value While They Extract From You37:00 Building Frameworks on Company Time39:00 The April Dunford Model41:00 Roadblocks vs. Roadmaps43:00 The Becoming vs. Doing Philosophy45:00 Deep Coaching Approach47:00 Why Information Isn't Enough49:00 The Workout Analogy50:00 Money Limiting Beliefs51:00 Invoice Avoidance Psychology52:00 The Profitable PMM Challenge53:00Closing&WheretoFindHattieHosted on Ausha. See ausha.co/privacy-policy for more information.

Product marketing is marketing at it's purest form (not our words) —but only if we redefine what marketing actually means. Garrett Jestice, founder of Prelude, explains why tech companies get marketing backwards, how AI shifts risk from building to selling, and why messy go-to-market isn't a channel problem—it's a foundational problem. We dive into the CPG vs. SaaS marketing divide, why founders don't get PMM, and the brutal truth about connecting your work to revenue. Spoiler: If you can't explain who you're selling to and why, more ads won't save you.More from this convo...Why product marketers are the "purest form of marketing" (but tech ruined it) • The CPG lesson that every SaaS company needs to learn • How AI is making "can we build it?" irrelevant • Why your messy GTM isn't a lead problem—it's a foundation problem • The Cheerios brand manager approach to product marketing • How tech companies segmented marketing into irrelevance • The brutal truth about connecting PMM work to revenue • Why early-stage companies are PMM paradise • The "small wins" strategy for proving PMM value • How to sell yourself internally (when founders don't get it) • Why more ads won't fix your broken positioningTimestamps 00:00 Introduction & First Redheaded Guest01:00 Guest Introduction: Garrett Jestice, Prelude Founder02:00 The Big Question: Are Product Marketers Actually Marketers?02:30 "Purest Form of Marketers" But Not Today's Definition03:00 The CPG Background: Cheerios at General Mills04:00 Brand Managers as General Managers04:30 CPG vs. Tech: Where the Real Risk Lives05:00 AI Shifting Risk from Building to Selling06:00 The Minneapolis Connection07:00 Physical Products vs. Digital "Ones and Zeros"09:00 The Segmentation Problem in Tech Marketing11:00 Product Team vs. Marketing Team Divide13:00 Why Founders Don't Understand PMM15:00 The Language Barrier with Engineering Founders17:00 Building in Public & Personal Branding19:00 Rapid Fire Round Begins21:00 Worst Marketing Advice Stories23:00 Budget Allocation Debates25:00 The AI Hype Cycle Discussion27:00 Personal Branding for PMMs29:00 The Newsletter Renaissance31:00 SEO in the AI Age33:00 Career Journey: CPG to SaaS35:00 Founding Prelude Agency37:00 Early-Stage Company Focus39:00 The Foundation Problem in GTM41:00 Working with Founders Who Don't Get It43:00 Getting Wins in Their Language (Revenue)45:00 Connecting PMM Work to Revenue47:00 Small Wins Strategy49:00 Messy GTM Execution Fix50:00 Channels vs. Foundations51:00 How to Sell Consulting Internally52:00 Closing & Where to Find GarrettHosted on Ausha. See ausha.co/privacy-policy for more information.

Your PMM credibility is at stake, CRO demands more leads, without knowing what's winning revenue. Sounds familiar? Drew Giovannoli, founder of Buried Wins, calls it the 'sales deck monkey'. Don't get him wrong, as he believes PMMs should help sellers win yet, without clear buyer insights on what's winning, how can we, PMMs? That's why Drew bobbed and weaved his own consultancy focused on win-loss analysis. In this momma knock-you-out (respectfully) episode, we uncover why win-loss is more than 'tracking win rates and ignoring loss complaints'. If you ever had your back against revenue dashboard, you already know why full win-loss analysis drives more conversions than low-signal white paper leads. More on what we cover...• Why PMMs without win-loss analysis are just "sales deck monkeys" • The shocking truth: Your entire company is already in marketing (they just don't know it) • How a layoff and two weeks notice led to a thriving agency • Why generalized PMM consulting is dead (and what to do instead) • The brutal first 6 months: Zero clients except former bosses • Win-loss as the "canary in the coal mine" for positioning problems • Why being a founder means being a salesperson first, PMM second • The annual planning cycle hack that finally brought clients • How to replace yourself as the most expensive consultant • The "choose your hard" philosophy of PMM entrepreneurship • Why nothing matters until someone pays you (repeatedly)Hosted on Ausha. See ausha.co/privacy-policy for more information.

I'm joined by Shannon Vettes, CEO and CPO of Usersnap, an American expat who's been living in France for nearly 20 years and building products for just as long.Here's what we cover:

Welcome Shannon Vettes, CEO and SPO at Usersnap, to unpack the real value of Product Marketing and why PMMs should be involved long before a feature is ready to ship. Shannon shares why she sees PMMs as strategic partners, not content producers.What we cover:

Product marketers aren't marketers—they're non-conformist rebels! Amanda Groves, VP of PMM at Enable, who rocketed from IC to VP in just 2 years explains why. She breaks down why PMMs need to be trolls under bridges, why slowing down actually speeds you up, and how painting and ultra marathons make her a better leader. We dive into the PMM-to-CMO pipeline, fighting AI Mad Libs, and why the best product marketers challenge everything with intention. Warning: This episode might make you quit conforming and start rebelling.What to gather in this convo: • How to go from IC to VP of PMM in just 2 years (hint: be a rebel) • Why product marketers should be "trolls under bridges" • The slow-down-to-speed-up philosophy that's breaking Silicon Valley • What ultra marathons teach you about product marketing leadership • Why painting on the side makes you a better PMM leader • The "controllables vs. uncontrollables" framework that saves careers • How to fight the AI Mad Lib epidemic in your messaging • Why more PMMs should be gunning for CMO (and how to get there) • The non-conformist hiring strategy that builds killer teams • What PMM leaders are fighting for that ICs never see • The disagree-and-commit principle that changes everythingTimestamps 00:00 Introduction & Amanda's Weird LinkedIn Journey01:00 Guest Introduction: IC to VP in 2 Years02:00 The Big Question: Are Product Marketers Actually Marketers?02:30 "We Are More Than Marketers" - The Non-Conformist Theory04:00 What Makes a Non-Conformist PMM05:00 Rebels Who Pull Invisible Threads06:00 The Troll Under the Bridge Analogy07:00 Slow Down to Speed Up Philosophy09:00 Building PMM Foundations Without Crumbling11:00 Career Trajectory: The Non-Linear Path13:00 From Content to Demand Gen to PMM15:00 Why Product Marketing Was "The Most Fun"17:00 Current Role at Enable & Team Building19:00 Ultra Marathons & Mental Fitness21:00 The Painting Practice & Creative Outlets23:00 Rapid Fire Round Begins24:00 Worst Marketing Advice Ever Received26:00 Budget Allocation Debates28:00 The AI Mad Lib Problem30:00 Customer Advisory Boards Discussion32:00 PMM Career Paths & Fractional Trends34:00 The PMM to CMO Pipeline37:00 Product-Led Growth Companies as PMM Paradise39:00Disagree and Commit PrincipleHosted on Ausha. See ausha.co/privacy-policy for more information.

Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl.Here's what we cover:02:46 Team Structure and Regional Dynamics - including why one PMM reports under the CEO05:33 Steering the Ship & Gaining Buy-In for Strategic Initiatives11:10 The Role of Customer Feedback in Marketing13:48 Repositioning MoEngage in a Changing Market16:32 Navigating AI in Customer Engagement19:33 Positioning and Storytelling Across Regions26:52 Cultural Nuances in Storytelling e.g. India versus US28:07 The Importance of CEO Buy-In30:43 Customers as your Heroes and why that's such an important mindset shift43:47 The Nuances of AI in Marketing - Aditya's hot takeAditya on LinkedIn: ⁠⁠linkedin.com/in/adityavempatyMoEngage: ⁠⁠⁠⁠www.moengage.comSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠Newsletter: ⁠⁠⁠One Insight

On this episode of Embracing Erosion, Devon sits down with Evan Goldberg, the Vice President of Product Marketing at LastPass. Evan's spent over 20 years leading go-to-market and product marketing teams across cybersecurity and SaaS.In their conversation, they discuss how cybersecurity marketing is evolving in an AI-driven world, including the tension between productivity and protection, and how AI is reshaping both attack and defense. They also explored emerging trends like digital risk protection, compliance automation, and the future of executive cyber defense.Evan shared his perspective on what makes for a great PMM leader, how to diagnose the health of a GTM org, and why curiosity and candor are critical to developing world-class teams. Enjoy the conversation!

Axel Kirstetter, VP Product Marketing chez Guidewire, l'un des leaders spécialisée dans les logiciels pour le secteur de l'assurance et porte-étendard du SaaS vertical.Axel a passé plus de 15 ans aux États-Unis et dirige aujourd'hui une équipe de +20 PMM. Il nous aide à prendre du recul sur la fonction Product Marketing et à comprendre ce qui distingue réellement les pratiques françaises et américaines.Au programme :

Kim Winter has spent nearly a decade building and scaling product marketing across Yotpo and multi product orgs. In this episode of Women in B2B Marketing, we unpack how true product marketing starts with market context and the voice of the customer, then fuels everything from positioning to pipeline.Kim shares how to operationalize VOC with CS, why PMM should own recurring deliverables like quarterly competitive reviews and persona refreshes, and what changes when PMM reports into product, the CMO, or directly to the CEO. We also dig into the rising path from PMM to CMO, and how to keep marketing intentional instead of turning into a production shop.Here's what we cover:The “bottom of the pyramid” for PMM: market context, competitive landscape, and VOCHow PMM focus shifts by product stage, from finding fit to scaling mature linesDesign partners vs customer advisory boards, and when to use eachRecurring PMM deliverables that create visibility and influence across the orgWhere PMM should sit and how KPIs shift under Product vs CMO vs CEOWhy PMM fuels customer marketing and tight alignment with Sales and CSDebunking the “PMM = messaging at the end” misconceptionMaking marketing intentional: tie every output to a clear goal and buyer needPractical ways to gather customer insight fast without boiling the oceanThe PMM to CMO trend and what makes product marketers strong marketing leadersKey Links:Guest: Kim Winter: https://www.linkedin.com/in/kim-winter/Host: Jane Serra: https://www.linkedin.com/in/janeserra/––Like WIB2BM? A quick rating or review helps new listeners find the show.

Product marketing—marketing's favorite misunderstood stepchild or just expensive project management in disguise? Pranav Piyush (ex-Dropbox, ex-Bill, founder of Paramark) joins the crew to drop some inconvenient truths: most PMMs are stuck doing thankless work because nobody knows who actually runs the business. We're talking hypothesis-driven thinking, why talking to customers isn't optional, the statistical traps that make your research garbage, and why that rebrand probably won't save your pipeline. Also:The "HIPPO problem" destroying 90% of PMM effectivenessThe three data pitfalls that make your research worthless (cherry-picking is just the start)Why statistics courses should be mandatory for every marketerThe hypothesis-based approach that turns opinions into provable strategiesWhy measuring creative team productivity is a complete waste of timeThe incrementality blind spot: 99% of B2B orgs have no clue about their marketing ROIActivity metrics you should ignore vs. the engagement signals that actually matterIf you've ever felt like a glorified PowerPoint factory or wondered why your data never wins arguments, this episode will either validate your existence or make you question everything. Either way, you'll finally understand why the role exists in the first place.TIMESTAMPS:00:00 Introduction and Host Intros00:37 Introducing the Guest: Pranav Piyush00:46 Pranav's Background and Career Highlights01:25 Personal Anecdotes and Adventures02:40 Origins of the Podcast03:37 The Role of Product Marketers07:04 Challenges in Product Marketing17:40 The Importance of Data in Marketing24:00 Understanding Positioning and Messaging24:45 Qualitative vs Quantitative Research in Messaging25:04 The Role of Customer Research30:13 Activity Metrics: What Really Matters?34:29 Creative Work and Measurement37:31 The Importance of Incrementality43:58 Rebrands: Are They Worth It?47:11 Final Thoughts and Podcast PromotionSNOW NOTES:Pranav's LinkedIn ParamarkElena VernaStatistical significanceHosted by Ausha. See ausha.co/privacy-policy for more information.

On décrypte comment la culture d'expérimentation façonne le Product Marketing aux États-Unis, et ce que les PMM français peuvent en apprendre.Axel Kirstetter, belge expatrié aux Etats-Unis depuis +25 ans et VP Product Marketing chez Guidewire, partage son regard sur les différences de mentalité, d'organisation et de communication entre les deux cultures.Aux États-Unis, l'exécution prime sur la planification. En France, on valorise davantage la réflexion stratégique et la précision. Deux approches qui influencent profondément la place du PMM dans l'entreprise.Axel nous explique :

Season five kicks off with the announcement nobody asked for but everyone needed: We're Not Marketers is throwing an event, and it's nothing like the stale hotel ballroom marathons you're used to. Eric, Zach, and Gab break down why they're risking it all to create a three-day PMM experience that's equal parts tactical workshop, adventure vacation, and therapy session for product marketers who are tired of pretending B2B has to be boring. Get the juicy details on how they infiltrated Drive 2025, why they're limiting attendance to 150 people, and what happens when three solopreneurs decide confidence beats certainty. → Why three solopreneurs with zero event planning experience think they can beat PMA→ The real reason behind the fake mustaches at Drive (hint: it's not just for laughs)→ The "sitting makes you stupid" theory: Why ballroom marathons kill creativity→ How wearing a Halloween costume to a B2B event makes you more yourself, not less→ Most PMMs need a recharge and haven't had one in yearsIf you've ever wondered why PMM events feel like eating cardboard while someone reads you PowerPoint slides, this episode will either inspire you or make you think we've completely lost it.Timestamped00:00 - Season 5 Intro: Two Years of We're Not Marketers 02:15 - The Big Announcement: We're Throwing an Event 04:30 - Why PMM Events Are Broken (And Why We're Fixing Them) 08:45 - The Mustache Origin Story: From Highline to Drive 12:20 - Behind the Scenes: How We Decided to Commit to the Bit 15:20 - Analysis Paralysis vs. Bold Action: Our Decision-Making Process 18:50 - The 150-Person Formula: In-House, Fractional, and CMOs 22:15 - Why Events Should Feel Like Vacations, Not Work 26:40 - The Fractional PMM Problem: Gatekeeping in B2B Events 29:30 - What Makes a Great Event: Lessons from Highline and Drive 32:10 - The Ryan Holiday Moment That Validated Everything 35:45 - Our Event Philosophy: Shipping Over Theory 38:20 - Why We're Taking the Risk (Even If It Fails) 42:00 - What Attendees Are Asking For: Tactical, Fun, and RealSHOW NOTES:Courage Is Calling" by Ryan HolidayHighline ConferenceDrive ConferenceWe're Not Marketers Event WaitlistHosted by Ausha. See ausha.co/privacy-policy for more information.

Bertrand revient sur l'évolution du rôle du PMM, et surtout sur ce qui fait la différence entre un bon et un excellent Product Marketer.Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.Avec franchise et clarté, il partage son parcours, ses apprentissages et les conseils concrets qui ont guidé sa carrière.

When it comes to product positioning, clarity isn't just a communication tool—it's a strategic advantage. In this episode, I sit down with Anthony Pierri, co-founder of FletchPMM, a product marketing consultancy that's helped over 400 B2B software startups discover and sharpen their positioning. We explore how founders can unlearn generic marketing advice, clarify their message, and activate their strategy through one often-overlooked asset: their homepage.Anthony brings practical frameworks, real-world stories, and a refreshing candor to a space that's often muddled with jargon. This is a must-listen for any founder, PMM, or GTM leader tired of being misunderstood—and ready to focus.FletchPMM is a product marketing consultancy that helps B2B tech startups nail their positioning and bring it to life through a purpose-built homepage. Alongside co-founder Rob Kaminski, he's helped more than 400 companies craft focused, champion-centered messaging that converts.Key TakeawaysClarity wins: Positioning isn't about vision—it's about specificity, segmentation, and telling your champion's story.Unlearn the fluff: Ditch the vague benefits and generic promises. Customers need to know what you do and how it helps them.Focus = traction: Trying to be everything to everyone dilutes your impact. Specialization creates memorability and repeatability.Your homepage is your positioning: It's the one asset every stakeholder sees—customers, investors, your team. Make it count.Position for the champion, not the budget holder: Focus your messaging on the person closest to the problem—not the executive who cuts the check.Additional InsightsPositioning is pattern recognition: Anthony shares how lessons from church leadership and freelancing helped him recognize early signs of positioning misalignment—even before he had the language for it.Inbound scale comes from consistency, not creativity: With over 500 companies served, Fletch's success has come from delivering one service, the same way, every time—not by chasing new ideas or tactics.Founders often confuse luck with repeatability: Anthony reveals how many early startup wins come from personal networks—and how this masks the real need for scalable positioning and segment focus.Mispositioning starts with the homepage: Anthony critiques vague, benefits-only messaging like “Make Yes Work”—demonstrating how the lack of a clear product reference point derails understanding and action.Repositioning is an organizational act: Referencing Klaviyo and Meta, Anthony shows how homepage messaging isn't just about marketing—it forces internal alignment by making strategic bets visible to every team member.Episode Highlights00:00 – Episode RecapAnthony Pierri shares how a seemingly minor contradiction in a church's mission statement became his first exposure to a positioning problem—planting the seed for a career built around clarity.01:30 – Guest Introduction: Anthony PierriBarry introduces Anthony, co-founder of FletchPMM, a consultancy that's helped 400+ B2B software startups craft focused, conversion-driving homepages.05:09 – The Real Cost of Doing EverythingWhy trying to serve every persona or use case is the quickest way to stall traction—and how narrowing your focus builds momentum.07:14 – Specialization is a Strategic AdvantageAnthony explains how one service, delivered one way, to one segment unlocked a scalable, inbound engine for Fletch.11:42 – Sales...

On this episode of Embracing Erosion, Devon sits down with Rebecca Geraghty, the Senior Vice President of Product Marketing at Publicis Media, where she leads the product marketing department and serves as a key member of the leadership team. In their conversation, they discussed Rebecca's decade-long journey in product marketing — from aerospace and hardware to startups and agencies — and how she's learned to translate complex technology into compelling stories. She shared insights on finding your “superpower” as a PMM, leading with clarity, balancing management and mentorship, the art of a great demo, and how she's navigated growth and impostor syndrome throughout her career. Enjoy the conversation!

Listen as KBTHABANDHEAD gives his unbiased review/analysis of the 2025 5th quarter battle between Alabama State University's "Marching Hornet Band" and Miles College University's "PMM". I hope you enjoy the commentary. Please leave a comment with any thoughts or concerns you may have. More is on the way. STAY TUNED!!   Website: https://www.bskillzentertainment.com/ Watch my REACTIONS on YouTube: https://www.youtube.com/c/kbthabandhead Instagram: https://www.instagram.com/kbthabandhead/ TikTok: https://www.tiktok.com/@kbthabandhead?lang=en Merch: https://kbthabandhead.myspreadshop.com/

In this episode, we speak with Fara Joaquim, a product marketer who started her journey in Nigeria and is now growingher PMM career in Canada. She shares what it took to break into the field, the key skills that helped her stand out, and how her deep customer focus shaped one of her most impactful product launches.For more information, please check out Fara's article: How One Data Breach in Lagos Inspired a Career Built on Resilience, Clarity, and Empathy.All rights reserved. © Product Marketing Hive.

In this episode, we speak with Fara Joaquim, a product marketer who started her journey in Nigeria and is now growingher PMM career in Canada. She shares what it took to break into the field, the key skills that helped her stand out, and how her deep customer focus shaped one of her most impactful product launches.For more information, please check out Fara's article: How One Data Breach in Lagos Inspired a Career Built on Resilience, Clarity, and Empathy.All rights reserved. © Product Marketing Hive.

Episode Summary: Rebecca Shaddix joins Erin and Ken to blow up tired go-to-market tropes and rewrite what it means to lead with product marketing in an AI-native era. She shares the frameworks behind “acceptable mistakes,” why critical thinking is the superpower in a world of noisy AI outputs, and how to avoid chasing 80 experiments that go nowhere. If you're a CMO, PMM, or founder trying to separate signal from AI hype, this is your roadmap. About Our Guest: Rebecca Shaddix is the Head of Product & Lifecycle Marketing at Garner Health, Forbes contributor, and GTM strategy pioneer. She's built GTM engines for high-growth SaaS and EdTech, founded Strategica, and is known for making complex data actionable (without losing trust or speed). Her frameworks are shaping the new AI playbook for marketers who want repeatable results, not just activity. 00:59 Ken's AI Sandwich Framework 04:26 Erin's AI-Powered Book Series 07:10 Interview with Rebecca Shaddix 08:24 Rebecca on Acceptable Mistakes in AI Implementation 17:44 AI's Impact on Product Marketing 23:30 Balancing AI Training and Deep Research 28:41 AI Tools and Budget Constraints 30:32 Navigating the Rapid Evolution of AI in Business 30:59 Balancing Risk and Reward in AI Tool Selection 32:44 Effective Team Collaboration and AI Integration 37:08 Building Trust in AI Insights 45:15 The Future of Product Marketing 54:13 Lightning Round and Final Thoughts   Quote of the Episode: “Trust in AI starts with transparency and ends with collaboration. Bring your teams in early, and let them own the process.” – Rebecca Shaddix

In this episode of The Long Game Podcast, Alex Burkett interviews Logan Freeman, Global Head of SEO at ManyChat. Together they explore the evolving landscape of SEO in the AI era, particularly the rise of GEO (Generative Engine Optimization) and how it's changing everything from keyword strategy to attribution modeling. Logan shares tactical approaches for optimizing content for LLMs (large language models), including using FAQ schemas, focusing on off-page visibility, and thinking like a product marketer. They discuss how brand mentions are now more powerful than backlinks, why traditional SEO tools fall short for GEO, and how Logan approaches measurement when attribution is nearly impossible. The episode also explores LLM perception, off-site trust-building, and creative ways SEOs can future-proof their strategies by merging content, digital PR, and productKey TakeawaysSEO vs. GEO: Traditional SEO focuses on keywords, while GEO requires optimizing for hyper-personalized, conversational queries used in LLMs.LLM Perception Is Real: How AI models “perceive” your brand based on off-site mentions can limit (or expand) your visibility in AI answers.Brand Mentions > Backlinks: In the world of AI search, brand visibility across trusted platforms outweighs classic SEO signals like links.SEO as Product Marketing: SEOs must deeply understand users and position content like a PMM would—focused on problems, personas, and differentiation.Dark Attribution Is Growing: Most traffic influenced by LLMs doesn't click through—making measurement harder and more reliant on referral glimpses and qualitative insights.Go Beyond On-Page Optimization: Embedding schema, FAQs, and latent questions can increase the odds of being cited in LLMs.Get Creative with PR: To influence LLM results, you may need broad digital and traditional PR campaigns that shift how your brand is referenced across the web.Show LinksVisit ManychatConnect with Logan Freedman on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

World Oil sits down with Paul Shotter, the mind behind FET MultiLift's ABS MagneGuard to discuss his career journey and the new, simple, bolt-on downhole tool that addresses all PMM back -EMF (electric shock) risk situations, providing essential, comprehensive protection of field personnel. 

Show Resources Connect with Gina Kleiner on LinkedIn Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Contact us with any questions, suggestions, or corrections Summary AJ Wilcox interviews Gina Kleiner, the lead PMM of LinkedIn Ads from LinkedIn, to unveil the newly upgraded Live Event Ads format on LinkedIn—a dynamic and powerful tool for B2B marketers.  They explore exciting updates offered to combine the storytelling power of video with detailed performance metrics—ideal for B2B campaigns. Show Transcript For the full show transcript, see the show notes page here: Episode 161