Podcasts about pmm

When it comes to product positioning, clarity isn't just a communication tool—it's a strategic advantage. In this episode, I sit down with Anthony Pierri, co-founder of FletchPMM, a product marketing consultancy that's helped over 400 B2B software startups discover and sharpen their positioning. We explore how founders can unlearn generic marketing advice, clarify their message, and activate their strategy through one often-overlooked asset: their homepage.Anthony brings practical frameworks, real-world stories, and a refreshing candor to a space that's often muddled with jargon. This is a must-listen for any founder, PMM, or GTM leader tired of being misunderstood—and ready to focus.FletchPMM is a product marketing consultancy that helps B2B tech startups nail their positioning and bring it to life through a purpose-built homepage. Alongside co-founder Rob Kaminski, he's helped more than 400 companies craft focused, champion-centered messaging that converts.Key TakeawaysClarity wins: Positioning isn't about vision—it's about specificity, segmentation, and telling your champion's story.Unlearn the fluff: Ditch the vague benefits and generic promises. Customers need to know what you do and how it helps them.Focus = traction: Trying to be everything to everyone dilutes your impact. Specialization creates memorability and repeatability.Your homepage is your positioning: It's the one asset every stakeholder sees—customers, investors, your team. Make it count.Position for the champion, not the budget holder: Focus your messaging on the person closest to the problem—not the executive who cuts the check.Additional InsightsPositioning is pattern recognition: Anthony shares how lessons from church leadership and freelancing helped him recognize early signs of positioning misalignment—even before he had the language for it.Inbound scale comes from consistency, not creativity: With over 500 companies served, Fletch's success has come from delivering one service, the same way, every time—not by chasing new ideas or tactics.Founders often confuse luck with repeatability: Anthony reveals how many early startup wins come from personal networks—and how this masks the real need for scalable positioning and segment focus.Mispositioning starts with the homepage: Anthony critiques vague, benefits-only messaging like “Make Yes Work”—demonstrating how the lack of a clear product reference point derails understanding and action.Repositioning is an organizational act: Referencing Klaviyo and Meta, Anthony shows how homepage messaging isn't just about marketing—it forces internal alignment by making strategic bets visible to every team member.Episode Highlights00:00 – Episode RecapAnthony Pierri shares how a seemingly minor contradiction in a church's mission statement became his first exposure to a positioning problem—planting the seed for a career built around clarity.01:30 – Guest Introduction: Anthony PierriBarry introduces Anthony, co-founder of FletchPMM, a consultancy that's helped 400+ B2B software startups craft focused, conversion-driving homepages.05:09 – The Real Cost of Doing EverythingWhy trying to serve every persona or use case is the quickest way to stall traction—and how narrowing your focus builds momentum.07:14 – Specialization is a Strategic AdvantageAnthony explains how one service, delivered one way, to one segment unlocked a scalable, inbound engine for Fletch.11:42 – Sales...

Listen as KBTHABANDHEAD gives his unbiased review/analysis of the 2025 5th quarter battle between Alabama State University's "Marching Hornet Band" and Miles College University's "PMM". I hope you enjoy the commentary. Please leave a comment with any thoughts or concerns you may have. More is on the way. STAY TUNED!!   Website: https://www.bskillzentertainment.com/ Watch my REACTIONS on YouTube: https://www.youtube.com/c/kbthabandhead Instagram: https://www.instagram.com/kbthabandhead/ TikTok: https://www.tiktok.com/@kbthabandhead?lang=en Merch: https://kbthabandhead.myspreadshop.com/

Comment rendre l'impact produit visible et crédible dans une grande organisation ? C'est la question qu'Ana Vasile, Head of Product Proximité, et Marion Ardi, PM chez France TV, abordent dans cette conversation :

Le rôle de PMM, c'est souvent jongler entre attentes implicites et objectifs confus.

Suivez le guide pas à pas pour construire un programme de Win/Loss Analysis qui vous permet de rentrer dans la tête de vos prospects et clients.On parle d'un programme qui aligne les équipes et influence les décisions business pour générer + de CA, + de satisfaction et - de churn. Avec Jade Vandelook, Head of CSM - Program Manager chez Diffly, on revient sur les étapes concrètes pour construire un programme utile, exploitable et durable.

Comprenez (vraiment) vos clients grâce au programme Win-Loss. Fini les excuses "c'est trop cher", "C'est pas le bon moment". Jade Vandelook, Head of CSM - partage les clés pour récolter des insights fiables et enfin savoir ce que vos clients ne vous disent pas de prime abord.

Quel est le point commun entre sport, coaching et management ? Sophie, Group Product Manager et Elisa, Data Analytics Manager partagent comment s'inspirer du milieu du coaching sportif pour repenser l'approche du management d'équipes chez Decathlon. On parle de comment les rituels, la gestion des émotions et la définition des objectifs peuvent améliorer la performance des équipes Produit. Elles abordent également la manière dont l'échec peut être perçu comme une opportunité d'apprentissage et de croissance, tant pour les contributeurs individuels que pour les leaders d"équipes.Bref, un épisode sans tabous qui fait du bien

PEGA A CLOROPINA PO PAIVamos em frente. Créditos para o canal PMM no youtube, Jornal O Globo, nenhum direito e dinheiro requerido com esse episódio.

Amandine, Lead Product Manager chez POINT.P, partage son expérience sur la gestion de la phase de Discovery dans le cycle de développement produit. Elle explique

In this episode, we speak with Fara Joaquim, a product marketer who started her journey in Nigeria and is now growingher PMM career in Canada. She shares what it took to break into the field, the key skills that helped her stand out, and how her deep customer focus shaped one of her most impactful product launches.For more information, please check out Fara's article: How One Data Breach in Lagos Inspired a Career Built on Resilience, Clarity, and Empathy.All rights reserved. © Product Marketing Hive.

Episode Summary: Rebecca Shaddix joins Erin and Ken to blow up tired go-to-market tropes and rewrite what it means to lead with product marketing in an AI-native era. She shares the frameworks behind “acceptable mistakes,” why critical thinking is the superpower in a world of noisy AI outputs, and how to avoid chasing 80 experiments that go nowhere. If you're a CMO, PMM, or founder trying to separate signal from AI hype, this is your roadmap. About Our Guest: Rebecca Shaddix is the Head of Product & Lifecycle Marketing at Garner Health, Forbes contributor, and GTM strategy pioneer. She's built GTM engines for high-growth SaaS and EdTech, founded Strategica, and is known for making complex data actionable (without losing trust or speed). Her frameworks are shaping the new AI playbook for marketers who want repeatable results, not just activity. 00:59 Ken's AI Sandwich Framework 04:26 Erin's AI-Powered Book Series 07:10 Interview with Rebecca Shaddix 08:24 Rebecca on Acceptable Mistakes in AI Implementation 17:44 AI's Impact on Product Marketing 23:30 Balancing AI Training and Deep Research 28:41 AI Tools and Budget Constraints 30:32 Navigating the Rapid Evolution of AI in Business 30:59 Balancing Risk and Reward in AI Tool Selection 32:44 Effective Team Collaboration and AI Integration 37:08 Building Trust in AI Insights 45:15 The Future of Product Marketing 54:13 Lightning Round and Final Thoughts   Quote of the Episode: “Trust in AI starts with transparency and ends with collaboration. Bring your teams in early, and let them own the process.” – Rebecca Shaddix

In this episode of The Long Game Podcast, Alex Burkett interviews Logan Freeman, Global Head of SEO at ManyChat. Together they explore the evolving landscape of SEO in the AI era, particularly the rise of GEO (Generative Engine Optimization) and how it's changing everything from keyword strategy to attribution modeling. Logan shares tactical approaches for optimizing content for LLMs (large language models), including using FAQ schemas, focusing on off-page visibility, and thinking like a product marketer. They discuss how brand mentions are now more powerful than backlinks, why traditional SEO tools fall short for GEO, and how Logan approaches measurement when attribution is nearly impossible. The episode also explores LLM perception, off-site trust-building, and creative ways SEOs can future-proof their strategies by merging content, digital PR, and productKey TakeawaysSEO vs. GEO: Traditional SEO focuses on keywords, while GEO requires optimizing for hyper-personalized, conversational queries used in LLMs.LLM Perception Is Real: How AI models “perceive” your brand based on off-site mentions can limit (or expand) your visibility in AI answers.Brand Mentions > Backlinks: In the world of AI search, brand visibility across trusted platforms outweighs classic SEO signals like links.SEO as Product Marketing: SEOs must deeply understand users and position content like a PMM would—focused on problems, personas, and differentiation.Dark Attribution Is Growing: Most traffic influenced by LLMs doesn't click through—making measurement harder and more reliant on referral glimpses and qualitative insights.Go Beyond On-Page Optimization: Embedding schema, FAQs, and latent questions can increase the odds of being cited in LLMs.Get Creative with PR: To influence LLM results, you may need broad digital and traditional PR campaigns that shift how your brand is referenced across the web.Show LinksVisit ManychatConnect with Logan Freedman on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

World Oil sits down with Paul Shotter, the mind behind FET MultiLift's ABS MagneGuard to discuss his career journey and the new, simple, bolt-on downhole tool that addresses all PMM back -EMF (electric shock) risk situations, providing essential, comprehensive protection of field personnel. 

In this special episode of PMM, Jon and Max get into the history and future of regenerative agriculture with Joel, a true pioneer in the field. Joel shares his journey from a young man with health issues to a leader in sustainable farming, emphasizing the importance of community, innovation, and resilience. He discusses the challenges of building a self-sustaining farm, the importance of soil health, and the role of Bitcoin in creating a new economic model for agriculture. Joel's story is one of perseverance, faith, and the power of community to overcome obstacles and create a better future.Throughout the episode, Joel highlights the importance of character, commitment, and the willingness to work together to achieve common goals. He shares insights into the challenges of modern agriculture, the need for innovative solutions, and the role of technology in transforming farming practices. Joel's vision for a regenerative agriculture community is both inspiring and practical, offering a blueprint for others to follow. This episode is a testament to the power of determination, collaboration, and the belief in a better world.IMPORTANT LINKS https://freesamourai.comhttps://p2prights.org/donate.htmlhttps://ungovernablemisfits.comVALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME STICKERS @ https://www.ungovernablemisfits.com/shop/ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout. LAKE SATOSHILake Satoshi is a private lake located on 130 acres of land in Mid-Michigan. Originally a gravel pit, Lake Satoshi has since evolved into a tranquil oasis for those who love the great outdoors and Bitcoin culture.With the growing popularity of Bitcoin, Lake Satoshi has become a hub for like-minded individuals to network, camp, collaborate, and enjoy all that the property has to offer.The Annual Lake Satoshi Retreat is a unique weekend-long event in August (8/02). Friday you can freelance and enjoy dinner on us! Saturday is the main event, packed full of BBQ and opportunities to learn about Bitcoin.

#260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMware and Palo Alto Networks, Matt shares how Atlassian structures its product marketing team, prioritizes work, and stays tied to business outcomes, even at massive scale.Dave and Matt cover:How Atlassian connects product marketing to revenue and pipeline (and why PMMs need to “own the outcome”)How to build high-trust, high-impact marketing teams, drawing on lessons from firefighting and enterprise leadershipThe async work philosophy Atlassian uses to eliminate unnecessary meetings and increase productivity across a global teamWhether you lead a team or want a seat at the table, this episode breaks down how to structure, scale, and lead product marketing the Atlassian way.Timestamps(00:00) - – Intro (03:04) - – Matt's path from engineer to Atlassian VP (06:19) - – Why technical backgrounds can be both a strength and a curse in PMM (10:04) - – What product marketing looks like at a $5B company (11:04) - – “Own the outcome, not the task”: tying PMM to revenue (13:24) - – Why product marketers should care about pipeline (even if they don't own it) (14:49) - – How brand and creative marketers can still align to business outcomes (17:19) - – Measuring inputs vs. outcomes (and how to stay focused on the right one) (18:04) - – How Matt applies firefighting lessons to leading marketing teams (19:44) - – Triaging “fire drills” and protecting your team's focus (21:34) - – How to prioritize ruthlessly (and what real prioritization means) (24:04) - – From IC to VP: how your mindset and responsibilities shift (28:35) - – Why leaders should double down on strengths—not fix weaknesses (30:50) - – How self-assurance became Matt's superpower as a leader (33:50) - – The StrengthsFinder approach Matt uses with his team (35:50) - – The value of executive coaching for marketing leaders (37:20) - – The goal: build the best marketing team anyone's worked on (38:50) - – Why trust and 10x thinking unlock great marketing work (41:20) - – Where product marketing sits inside Atlassian's org (42:50) - – How Atlassian uses Loom and async work to eliminate unnecessary meetings (45:20) - – What qualifies as a real meeting at Atlassian (46:50) - – Why async work helps global teams move faster (49:50) - – How Atlassian balances async with intentional in-person gatherings (51:50) - – Why trust changes how Slack and email are interpreted (52:35) - – How Atlassian thinks about AI's role in marketing (54:50) - – Why it's hard to stand out in an “AI-washed” market (56:05) - – Matt's mission: help make work suck less (57:20) - – Final thoughts and wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

When Jess Gilmartin talks, I listen. If you've been in Silicon Valley long enough, you might have heard of Jess. She's been a full-time CMO, a founder, a startup whisperer, and most recently, one of the sharpest advisors to CEOs I know when it comes to hiring marketing leadership that actually works.In our recent Fireside PM conversation, we went deep on the do's and don'ts of hiring a CMO. While many of my listeners and readers are early- to mid-career product managers, this interview is packed with insight relevant not just to founders and CEOs but to any PM who will eventually be part of a hiring panel, collaborating with marketing peers, or considering their own path to executive leadership.Why Your Company Even Needs a CMOLet's start with first principles. As Jess puts it:“The CMO is the steward of the brand. And brand isn't just your website or ads—it's every interaction a customer has with your company. That includes your support team, your social media presence, your onboarding experience, and yes, your product.”The reason this matters for PMs is simple: we often underestimate the scope and gravity of the brand experience. We build features. We define roadmaps. But we rarely think of the emotional resonance of what we're building.“Part of the job is ensuring consistency and excellence across all these touchpoints,” Jess said. "That also means having the spine to flag when something the product team is doing will degrade that experience."Translation? If you think marketing's job is to "wrap" your product after the work is done, you're missing the point.What Great CMOs Actually Do (Hint: It's Not Just Marketing)One of the biggest wake-up calls for me was hearing Jess talk about the real job of a modern CMO:“When I was a CMO, I had senior leaders under me running product marketing, growth, and comms. I spent most of my time on executive alignment, crisis communications, and internal messaging. I was rarely in the weeds.”That division of labor is a signal. The difference between a head of marketing and a CMO isn't just title inflation—it's scope. A CMO thinks in systems. They think in multi-stakeholder alignment. And above all, they should be one of the CEO's most strategic advisors.Jess broke it down this way:“The biggest mistake founders make is hiring too senior or too junior a marketer for where they are. If you're still pre-product-market-fit, don't hire a head of marketing. You need to be doing that work yourself.”As someone who has worked with a lot of pre-PMF startups, I couldn't agree more. And yet, time and time again, I see companies try to paper over early churn or stagnant growth with splashy campaigns and SEO spend.It doesn't work.Product Managers: Here's What You Keep Getting WrongThere was one part of our conversation where my PM blood pressure rose just a bit. I asked Jess what she does when she's in a cross-functional meeting and the product team is proudly showcasing something... that isn't actually great for the user experience.She smiled:“I try not to have strong opinions on product. That's not my job. But I deeply understand the customer experience. And when I see something that isn't going to land, I raise a fuss. Not all the time—you have to pick your battles—but marketing sees across silos. We're often the ones that spot inconsistencies in the end-to-end experience.”PMs, listen carefully to that last part.We often live in silos—focused on our vertical, our feature, our sprint velocity. Meanwhile, marketing is scanning horizontally, sensing what happens when someone tries to connect the dots. That perspective is invaluable. And if you're lucky enough to work with a CMO or a senior PMM who raises their hand about UX inconsistencies or cross-functional misalignments, treat that as signal, not noise.The Dirty Truth About CMO TenureReady for the most sobering stat of the interview?“Most CMOs last two years,” Jess said flatly.Why? Expectations are sky-high. CEOs want the creativity of Nike, the analytics of Facebook, the virality of TikTok, and the demand gen of HubSpot—all in one human. Oh, and don't forget crisis PR, event strategy, and internal morale-boosting Slack posts.That level of sprawl is untenable.“Marketing is the only function where we expect a single person to be excellent at creative, numbers, product thinking, storytelling, operations, hiring, and analytics,” she said. “It's unrealistic.”So what happens? You hire a CMO for one phase, they nail it, and then two years later the business needs something else. That's not a failure. That's reality.Founders and PM leaders should take note: you're not hiring a CMO to last forever. You're hiring them to solve today's problem exceptionally well.Demand Gen vs. Messaging vs. PMM: Pick Your PoisonThis next insight is gold for any hiring manager:“When hiring a marketing leader, figure out what your biggest problem is. Is it lack of pipeline, weak differentiation, or lack of strategic product alignment? You won't find someone world-class at all three.”Jess described three typical archetypes:* Demand Gen-focused leaders – Performance-oriented, data-driven, often strong in growth loops and paid acquisition but weaker on storytelling or product narrative.* Brand and Messaging experts – They come up through storytelling, design, and content. These are the campaign artists and identity shapers.* PMM-style CMOs – Strong in positioning, go-to-market, launch orchestration, and cross-functional strategy. They see the product and customer journey clearly but may lack deep growth or brand skills.That might be the most important hiring advice in this entire conversation. Every CMO candidate comes from somewhere. What they did before will influence what they do next. The key is aligning that background with your immediate business challenge.If you already have a rockstar PMM but no repeatable pipeline, hire a demand gen-oriented CMO. If you've got leads but they don't convert or your brand is invisible, find a storytelling operator.And if you're a PM moving up the ranks? This is how you should evaluate your marketing counterparts. Don't just ask "are they good?" Ask: are they good at the thing we need most right now?Hiring CMOs: Skip the Case Study, Do the PlanWhen Jess advises founders on hiring a CMO, she doesn't run them through generic behavioral interviews or vague culture fit chats. She makes them present a real plan.“I give them a budget. I give them our current strategy. I ask: 'Show me how you'd spend it and what your plan would be to hit our goals.'”The best candidates, she said, are:* Articulate – They speak clearly, persuasively, and inspire confidence.* Specific – They don't just say "we'll run paid ads" or "we'll increase brand awareness." They tell you how, why, and in what sequence.* Bold – They bring creative energy. One candidate impressed Jess with cheeky, bold challenger messaging that she herself wouldn't have dreamed up.That kind of spark matters. Especially for a role that's supposed to shape how the world feels about your company.Founders: Don't Get Dazzled by LogosPerhaps the spiciest take in the conversation came when I asked Jess about resume signals:“Do not get dazzled by former companies. That senior PMM from Salesforce may not have ever hired a team, built a pipeline, or touched brand messaging.”This hit close to home. As a former Google exec, I know all too well how much people over-index on logos. Jess prefers candidates who have been in the trenches—startup veterans, operators who've hired across functions, people with range.The ultimate test? Jess asks: Did they just run the playbook, or do they know how to build one?Actionable Advice for PMsSo, what should early- and mid-career product managers take from this?* Learn to speak marketing. Understand the difference between PMM, brand, growth, and demand gen. This makes you a better cross-functional partner.* Invite your PMM early. Don't treat them as a launch afterthought. Bring them into ideation, prioritization, and roadmap planning.* Observe how marketing fights. Good CMOs don't just object; they escalate. They build coalitions. Watch how they influence.* Test CMO fit with real-world scenarios. Ask candidates to brainstorm a real strategic decision or messaging conflict. See how they think.* Beware the shiny logo. Ask CMO candidates what they personally owned, who they hired, and what they changed. If you hear too much passive voice, dig deeper.A Final WordIf you're a founder or exec looking to hire your first CMO, I strongly suggest you watch the full interview. And if you're a PM, use this as a lens to reflect on your own career. How well do you understand your marketing counterparts? How would you describe your company's brand? Learn more about Jess here.If you'd like help with your own product leadership journey, I offer 1:1 coaching at tomleungcoaching.com. OK. Enough pontificating. Let's get back to work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit firesidepm.substack.com

In this episode of PMM, Jon & Max dive into the dynamics of mentorship, friendship, and fatherhood, exploring how these roles shape our lives and the communities we build. Jon & Max discuss the importance of passing on hard-earned wisdom to the next generation, emphasizing the need for resilience, confidence, and the DIY punk ethos. Through personal anecdotes and reflections, Jon & Max highlight the significance of leading by example, working hard, and fostering strong relationships that can withstand the challenges of modern society.IMPORTANT LINKS https://freesamourai.comhttps://p2prights.org/donate.htmlhttps://ungovernablemisfits.comVALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym @ https://paynym.rs/+misfit- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME STICKERS @ https://www.ungovernablemisfits.com/shop/ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout. LAKE SATOSHILake Satoshi is a private lake located on 130 acres of land in Mid-Michigan. Originally a gravel pit, Lake Satoshi has since evolved into a tranquil oasis for those who love the great outdoors and Bitcoin culture.With the growing popularity of Bitcoin, Lake Satoshi has become a hub for like-minded individuals to network, camp, collaborate, and enjoy all that the property has to offer.The Annual Lake Satoshi Retreat is a unique weekend-long event in August (8/02). Friday you can freelance and enjoy dinner on us! Saturday is the main event, packed full of BBQ and opportunities to learn about Bitcoin.

What happens when a product marketer leaves the in-house grind to start her own consultancy? According to Alex Virden, it changed how she saw product marketing entirely.In this episode, Virdical founder shares why PMMs aren't traditional marketers, how consulting rewires your thinking, and what startup leaders really need when they ask for help. From messy handoffs to misaligned messaging, Alex explains the recurring pain points that surface in the go-to-market function and how external voices can reset the entire narrative.She also share knowledge on:The power dynamics that make consultants more effective than internal PMMsWhy hourly billing models can backfire (and what to do instead)How to spot when your org needs a third-party voice to fix GTM strategyTactics for commanding a room with CEOs (even if you're the outsider)How to avoid getting pulled into the basement making decks and one-pagersPractical advice for PMMs transitioning into consulting or freelance workIf you've tried to run a strategic PMM project while dodging CEO opinions and internal politics, this episode is a must-listen. Whether you're in-house and underwater or eyeing the consultant leap, Alex Virden brings receipts, real talk, and a clear lens on what modern product marketing really looks like when done right

Show Resources Connect with Gina Kleiner on LinkedIn Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Contact us with any questions, suggestions, or corrections Summary AJ Wilcox interviews Gina Kleiner, the lead PMM of LinkedIn Ads from LinkedIn, to unveil the newly upgraded Live Event Ads format on LinkedIn—a dynamic and powerful tool for B2B marketers.  They explore exciting updates offered to combine the storytelling power of video with detailed performance metrics—ideal for B2B campaigns. Show Transcript For the full show transcript, see the show notes page here: Episode 161

What makes someone leave a high-paying product marketing role just before a massive acquisition?In this episode, I sit down with Jason Oakley—founder of Productive PMM and co-founder of Demo Dash—to unpack the bold career decisions that shaped his journey in tech. From leading product marketing at a hypergrowth startup to becoming a full-time creator and consultant, Jason shares the systems, mindset shifts, and lessons that helped him bet on himself.We talk about what it really takes to succeed in product marketing today—and why your biggest edge might come from making uncomfortable moves.If you're a product marketer, startup operator, or aspiring solopreneur, this one's for you.In this conversation, you'll learn:Why Jason left a senior product marketing role before a $2B exitHow he used LinkedIn to overcome imposter syndrome and grow his personal brandThe most common blind spots for PMMs moving into leadershipHow he turned his expertise into a scalable businessThings to listen for:(00:00) Intro(08:54) Jason's early life and entrepreneurial spirit(09:55) Thank you to our sponsors, Navattic & Appcues(12:40) Making hard career decisions as a product marketer(22:10) Real talk for young professionals in tech(28:24) Becoming a product marketing thought leader(30:23) Overcoming imposter syndrome on LinkedIn(32:39) Launching digital products as a PMM(38:29) Why practice beats perfection(43:39) Lessons from managing a team(55:13) Work-life balance and founder mindsetThis episode is presented by:Navattic: Interactive Product Demo Software - https://navattic.com/value Appcues: User Engagement for SaaS - https://appcues.com/value Resources:Connect with Jason:LinkedIn: https://www.linkedin.com/in/oakleyjason/ Productive PMM official website: https://www.productivepmm.com PMM Files Newsletter: https://productivepmm.com/newsletter Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Substack: https://media.deliveringvalue.coHire Andrew as your coach: https://deliveringvalue.co/coaching

B2B marketing isn't just campaigns and channels - it's understanding your product like a PMM.In this episode, Tas Bober (Founder at Scroll Lab) shares how realising her weakest link - product marketing - led her to build a lightweight, scalable framework every demand gen marketer can use to bridge the gap, run faster, and never rely on a last-minute slide again.She breaks down:Why most campaigns fail from a lack of product contextHow she built a mini-PMM process from scratchWhy this framework will save you (and your sales team) hoursWhether you're in-house or agency-side, this is your blueprint for becoming a deeper generalist - and making better marketing decisions.

Is product marketing really marketing? Or is it something more (or less)? In this deep-dive episode, Humans of MarTech co-founder Phil Gamache joins the crew to unpack what it truly means to be a marketer today—and why product marketing often feels like a misunderstood offshoot of the craft. From the forgotten “P” in the marketing mix to the role of AI in shaping how teams work together, this episode balances reflection, tactical insight, and Phil's unmistakable chill candor. Learn how product marketers can better collaborate with marketing ops, why summarizing research matters more than polishing the perfect message, and how GenAI will shift execution forever.The ultimate marketer and podcast legend educate us on:Why most customer research never gets shared—and how to fix itThe AI use case every PMM should be doing today (and probably isn't)“You can never give an LLM too much context”—unless you doPhil's rule of thumb: brief AI like you brief your analystThe PMM x Martech collab that unlocks ICP clarityThis one's a must-listen for any PMM trying to earn cross-functional credibility and not just ship decks no one reads.If you've ever felt like the ‘silent' in the marketing department, this episode will help you find your voice and your seat at the table.Timestamps:00:00 Introduction and Host Roundtable01:05 Introducing the Special Guest: Phil Gamache01:55 Are Product Marketers Actually Marketers?05:50 Phil's Experience with the Four P's of Marketing09:22 Challenges and Roles in Marketing Ops12:45 The Future of AI in Marketing24:30 The Current State of AI25:10 Leveraging AI for Customer Research29:06 Practical Tips for Summarizing Customer Interviews31:58 The Importance of Context in AI Prompts40:02 Collaborating with Marketing Ops for Better Data43:23 Exploring AI Tools: MidJourney vs. DALL-E45:30 Conclusion and FarewellShow Notes:Phil's LinkedInHumans of Martech PodcastHosted by Ausha. See ausha.co/privacy-policy for more information.

Sandrine, Head of Product Marketing chez Welcome to the Jungle vient nous parler de carrière, création et organisation de la fonction PMM mais aussi du framework utilisé pour définir les OKR lorsqu'elle était chez Amazon.. Découvrez les coulisses du fonctionnement de la fonction PMM chez Welcome to the jungle: de sa création quand elle est arrivée il y a + de 2 ans, à aujourd'hui.

In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing. She shares how a research background shaped her PMM instincts, what it's like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

Le bon partenaire tech peut faire toute la différence pour votre produit. AppUnite s'intègre à votre équipe pour développer des applis solides, prêtes à passer à l'échelle. Plus d'infos : https://bit.ly/3FBanHZSandrine, Head of PMM chez Welcome to the Jungle nous explique les spécificités de faire du Product Marketing en marketplace où il y a, à la fois une branche B2B (recruteurs) et B2C (candidats) à gérer.Découvrez :

In this episode, Jon and Max explore the idea of social capital and its significance in creating resilient networks of trust and support, especially in times of societal upheaval. They also look into the practicalities of starting a small-scale chicken farm, discussing the balance between effort and reward, and the importance of not overcomplicating things. We're giving away a multimeter! (ship within US only) How to enter 1. Follow our PMM Sponsors @altair_tech2. Share the newest episode of PMM and tag @MaxBitbuybit OR @linkinparkrulz_ OR @prevhashnonce so we know you shared. IMPORTANT LINKS https://freesamourai.comhttps://p2prights.org/donate.htmlhttps://ungovernablemisfits.comVALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym @ https://paynym.rs/+misfit- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME STICKERS @ https://www.ungovernablemisfits.com/shop/ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout. LAKE SATOSHILake Satoshi is a private lake located on 130 acres of land in Mid-Michigan. Originally a gravel pit, Lake Satoshi has since evolved into a tranquil oasis for those who love the great outdoors and Bitcoin culture.With the growing popularity of Bitcoin, Lake Satoshi has become a hub for like-minded individuals to network, camp, collaborate, and enjoy all that the property has to offer.The Annual Lake Satoshi Retreat is a unique weekend-long event in August (8/02). Friday you can freelance and enjoy dinner on us! Saturday is the main event, packed full of BBQ and opportunities to learn about Bitcoin.

In this episode, Joan Gaffney, founder and executive coach at ShiftNova, joins Louise Liu to share her thoughts on how product marketing managers can navigate the intense demands of their role without falling into burnout. She also shares some helpful tips on how managers can support their teams in managing burnout and emphasizes the importance of personal development and self-worth in building resilience.For more insights, please check out Joan Gaffney's article, Ring of Fire: Burnout and the PMM.All rights reserved. © Product Marketing Hive.

You can't get a successful GTM without a good product in the first place. Appunite is the product development powerhouse that embeds with your team to build apps that scale. Learn more at https://bit.ly/3FBanHZMaja Voje, Go-To-Market advisor and author of the best-selling book Go-To-Market Strategist, shares her journey from working in-house to building her own business and publishing a best-seller.Together, we discuss:

You can't get a successful GTM without a good product in the first place. Appunite is the product development powerhouse that embeds with your team to build apps that scale. Learn more at https://bit.ly/3FBanHZMaja Voje, the GOAT of Go-To-Market and author of the best-selling book Go-To-Market Strategist, breaks down the 7 Go-To-Market motions and how to choose the right one for your business.We cover:

You can't get a successful GTM without a good product in the first place. Appunite is the product development powerhouse that embeds with your team to build apps that scale. Learn more at https://bit.ly/3FBanHZMany see GTM as picking channels or running a launch campaign. But as Maja Voje, THE Go-To-Market expert and best-selling author of Go-To-Market Strategist, explains, it's a much more holistic journey that requires prioritization and strategic focus.In this episode, we dive into:

If you're tired of building landing pages that follow "best practices" but still fail to convert qualified leads, this episode will change everything. Whether you're a product marketer afraid of paid ads or a demand gen specialist struggling to get PMM buy-in, this episode will help you create pages that actually respect your buyers' intelligence while driving real business results.  This week, we've joined by Tas Bober, growth marketing advisor and Scroll Lab founder. She reveals why the traditional approach to landing pages and sales collateral is fundamentally broken.We're covering:Why most B2B landing pages look identical (and why everyone hates them)How hiding pricing backfires when buyers find wildly different answers on RedditThe simple reason most CTAs fail (and it has nothing to do with the button text)How B2B companies waste countless hours debating stock photos instead of fixing real problemsThe contrarian approach: Why a good landing page should DECREASE your conversion rate"No one buys pants on the first visit" - Why optimizing for direct conversions is misguidedHow to build a freelance business: "Back up your backup" and why your career hinges on your networkIn this episode, Tas explains to the misfits her "champion's business case" framework that replaces manipulative marketing tactics with transparent, value-focused content. She delivers practical wisdom for creating landing pages that treat buyers like adults. Listen for actionable insights on disqualifying bad-fit leads, writing effective CTAs, and building a foundation for freelance success beyond the corporate grind.Timestamps:02:43 Are Product Marketers Actually Marketers?03:38 "Product Marketers Are CEOs, Baby" - Why PMMs Run the Show07:00 The Biggest Red Flags on Landing Pages09:00 The Champion's Business Case Framework for Landing Pages12:25 What a Complete Business Case Contains14:25 Why PMMs Don't Like Paid Ads (But Should)17:00 Why PMMs Should Be Involved in Campaign Landing Pages22:00 How to Create Effective CTAs That Actually Convert27:00 Why Hiding Pricing Information Backfires31:12 The Truth About B2B Buying Behavior (It's Not What You Think)37:15 Why Good Landing Pages Decrease Conversion Rates45:00 How B2B Sales Collateral Overwhelms Buyers48:03 The MVP Approach to Landing Pages for Resource-Strapped PMMs54:15 The Problem with Obsessing Over Stock Photography57:22 How to Build a Successful Solo Consulting Business01:01:12 Building Your Network as Your Net WorthShow Notes:Tas LinkedInHer B2B website and landing page resource hub Tas Website Hosted by Ausha. See ausha.co/privacy-policy for more information.

Charlotte CPO et Selma ex. CMO chez Skillup partagent, sans filtre, leur réflexion sur le recrutement de leur 1st PMM.Elles reviennent sur les coulisses de cette reflexion, les discussions parfois tendues (mais toujours bienveillantes) entre CMO et CPO, et les erreurs à éviter pour éviter frustrations et désalignements.Au programme :

#236: Product Marketing | Product marketers are no strangers to change. Whether it's navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving - and in 2025, that evolution is only accelerating.This Exit Five Live session is built to help you stay ahead. Dave sits down with Natalie Marcotullio (Head of Growth & Product Marketing at Navattic), Jason Oakley (Founder of Productive PMM), and Eric Holland (Senior PMM at Betterworks and Co-Founder of DemoDash) for a tactical discussion on how to sharpen your skills, adapt to a shifting landscape, and deliver measurable impact.They cover:What a successful product marketing function looks like in B2BTools, frameworks, and metrics that actually matterHow to align with sales and customer successTrends to watch in 2025 and beyondTimestamps(00:00) - – Intro to Natalie, Jason, and Eric (03:33) - – Why product marketing is the most important function in B2B marketing (05:23) - – Defining the role: What should product marketing actually own? (07:33) - – How PMM impacts revenue, growth, and pipeline (09:03) - – Differentiation: What it really takes and why most companies get it wrong (11:33) - – Real examples of effective positioning in crowded markets (16:03) - – What bad product marketing looks like (17:33) - – Why PMMs need to market the product more (and not just during launches) (20:33) - – Launch marketing, momentum, and creating "marketable moments" (22:33) - – Why PMM charters don't work - and what to do instead (24:33) - – How to measure product marketing impact (with or without KPIs) (32:07) - – Tying assets and enablement to revenue (33:37) - – Tracking usage without a big tech stack (36:37) - – Who owns positioning: PMM vs brand? (38:37) - – How to shine as a PMM in a sales-led org (43:07) - – The death of one-pagers and what to use instead (45:37) - – What to look for when hiring a great product marketer Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Charlotte CPO et Selma ex. CMO chez Skillup partage leur retour d'expérience et conseils pour bâtir une vraie collaboration et éviter ces désalignements entre marketing et produit sans PMM. Car soyons clairs, l'un ne peut pas avancer sans l'autre. Mais ce n'est pas un secret, le marketing et le produit ont parfois du mal à se comprendre. Surtout quand il n'y a pas de PMM pour garantir le lien entre les 2 fonctions !Le produit reproche au marketing de mal communiquer sur les fonctionnalités. Et le marketing est frustré que le produit n'évolue pas plus vite et de ne pas être assez accompagné pour promouvoir le produit de façon pertinente.Au programme :

Jérémie, CMO part time chez iytro vient parler de restructuration d'offre Produit.Un exercice qui peut faire peur mais qui est parfois essentiel pour s'adapter aux tendances du marché, atteindre une cible en particulier ou tout simplement améliorer les performances.Mais restructurer une offre produit ce n'est pas lancer un nouveau produit bien au contraire. C'est capitaliser sur ce qui marche, apprendre de ce qui ne fonctionne pas pour repositionner son offre sur le marché.Jérémie nous partage sa méthode pas à pas pour réussir une restructuration d'offre. Découvre :

In this episode of PMM, we embark on a unique journey filled with candid conversations and unexpected adventures :) . Jon reflects on his visit to Pubkey with Bassload and Fundamentals - what was the vibe like? the dangers of MSG and reuniting with the boys. He also reports back on his 16 hour expedition to retrieve the Ungovernable Misfits apparel.Soul Exporter went on his own adventure since the last PMM and he was able to put pen to paper, give the show a great piece of writing and an audio version of it as well! IMPORTANT LINKS https://freesamourai.comhttps://p2prights.org/donate.htmlhttps://ungovernablemisfits.comVALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym @ https://paynym.rs/+misfit- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME STICKERS @ https://www.ungovernablemisfits.com/shop/ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout. LAKE SATOSHILake Satoshi is a private lake located on 130 acres of land in Mid-Michigan. Originally a gravel pit, Lake Satoshi has since evolved into a tranquil oasis for those who love the great outdoors and Bitcoin culture.With the growing popularity of Bitcoin, Lake Satoshi has become a hub for like-minded individuals to network, camp, collaborate, and enjoy all that the property has to offer.The Annual Lake Satoshi Retreat is a unique weekend-long event in August (8/02). Friday you can freelance and enjoy dinner on us! Saturday is the main event, packed full of BBQ and opportunities to learn about Bitcoin.

Is your message testing just throwing random ingredients into a pot and hoping it tastes good? In this no-holds-barred episode, the boys tackle the chaos of message testing and why most PMMs are doing it wrong. From useless A/B tests with tiny sample sizes to executives demanding "just one more tweak," we dive into what actually works. Tune in for laughs, practical frameworks, and why your mom's cooking method isn't a valid messaging strategy. We're covering:Only 30% of product marketers have ever actually tested a message (and most of them did it wrong)Why A/B testing is the "let's not commit" cop-out of marketing teamsThe one-variable rule: why testing multiple things at once is destroying your resultsThe critical difference between message testing and A/B testing that most marketers missHow to build a message testing framework that gets leadership buy-in immediatelyIf you've ever sat through a meeting where someone suggested "Let's A/B test it" for a campaign going to 150 people, this episode will either validate your frustration or completely change how you work. Either way, your next messaging project just got a whole lot more effective.Timestamps01:39 Question: How Many PMMs Actually Test Messages?02:31 Why A/B Testing Is Often the Wrong Approach04:00 Statistical Significance and Sample Size Problems05:58 Testing Text vs. Testing Visuals06:05 Messaging as Strategy vs. Tactical Implementation  09:01 Differentiating Message Testing from A/B Testing12:15 The Commitment Problem in Marketing Decision-Making16:16 How Trade Shows Can Validate Positioning and Messaging19:45 Message Testing to Define Product Uniqueness22:00 Eric's Process Misstep: Jumping to Experimentation Too Soon27:45 The Scientific Method in Message Testing29:01 The Gumbo Analogy: Why Most Marketing Isn't Replicable34:15 Isolating Variables in Message Testing35:36 Building a Strong Hypothesis Framework38:25 Gab's Message Testing Resources (Message Market Fit)41:30 The ROI of Message Testing and Business Consequences44:35 Final Thoughts and Key TakeawaysShow notes:Victoria Rudi's Messaging FrameworksMessage Market Fit - Gab's resource for message testing frameworks and templates.Freckle.io - The Clay alternative talked in the example Hosted by Ausha. See ausha.co/privacy-policy for more information.

Le Product Marketing, c'est l'agent qui transforme l'artiste talentueux en véritable rockstar.

We have a rule here: Never get the same guest twice. Well, we've just broken it now because we're getting Michele Nieberding for the 2nd time!The Director of Product Marketing at Metarouter, the Martech queen and two-time Top 100 PMM, returns to challenge one of the biggest assumptions about product marketers. We dive into the blurred lines between PMM, marketing, and product teams, why some org structures set PMMs up for failure, and how AI is reshaping the role. Plus, Michele drops tactical insights on working with sales, disqualifying bad leads, and scaling impact as a solo PMM. We've talked about: ✅ The launch hamster wheel—why PMMs get stuck in product launches & how to escape it✅ The red flags: If your PMM team reports to the CRO, run!

Pierre Herubel, expert Growth B2B (audience de +130k sur Linkedin) nous fait une Masterclass sur le Messaging : l'un des piliers phare du Product Marketing. Car le messaging est un exercice stratégique qui requiert une connaissance fine de son marché et de son audience. Mais pas que. Prendre à la légère cette étape c'est prendre le risque de rater son lancement produit.Alors, Pierre nous partage son Playbook pour mettre en place une stratégie marketing et messaging gagnante. Découvrez

Product marketers with a sales background often feel like they have a superpower. The opposite is even truer.Kyle Coleman, CMO at Copy.ai, says yes—and he's got the career journey to back it up. From SDR to marketing exec, Kyle breaks down why sales and marketing are inseparable, how storytelling (not the best product) wins markets, and why staying close to revenue is the key to career growth. Plus, he shares how he personally closed $350K in outbound sales while leading marketing.✅ Why storytelling—not features—wins markets (just ask Salesforce).✅ The biggest mistake most product marketers make when trying to prove their impact.✅ Sales and marketing: two sides of the same coin or completely different beasts?✅ Why the best PMMs own the revenue conversation.✅ The "ivory tower" trap that kills product marketing impact.✅ Kyle's secret to getting buy-in from execs for category creation (hint: 75+ interviews).✅ A real-life sales deck fail—and how Kyle fixed it by actually selling.✅ The #1 piece of career advice for product marketers who want to be CMOs.If you're a product marketer aiming for the CMO seat, this episode is your playbook.

Pierre Herubel, expert Growth B2B (avec une audience de +130k sur Linkedin) vous explique pourquoi votre messaging ne convertit pas (et comment l'améliorer). On décrypte les erreurs les plus courantes et les pièges à éviter :

We're kicking off season 4 with Chanel Chambers, VP of Marketing at Lakeside Software. As a product marketing leader and past music teacher, she's joining us to break down the role of product marketing, why it's central to a business's success, and how PMMs can increase their influence. From jazz improvisation to AI-driven business strategies, Chanel shares fresh insights on how product marketers can start treating their role with a business holistic approach and how to create credibility internally AND externally. We're talked about:

Despite the January snow throwing a wrench in our Chattanooga plans, the excitement is palpable as we hope to have PMM presence at the  Columbus' model show.  Mike and Dave gear up for "Shop Talk" for episode 134,  tackling a couple of modeling related topics, as well as a journal topic from Steve Anderson's "A Guided Journal for Modelers".   Meanwhile for episode 135, Mark Copeland from the National Museum of the Mighty Eighth Air Force joins us to bridge the fascinating worlds of modeling and military history.  We look forward to unpacking these thrilling developments and enriching our community with the exclusive conversations ahead.We're not just about revisiting old ground; we're pushing boundaries to offer fresh perspectives and uncover new directions. These episodes promises an engaging journey through the ever-evolving landscape of scale modeling, tailored just for you.Support the Show!PatreonBuy Me a BeerPaypalBump Riffs Graciously Provided by Ed BarothAd Reads Generously Provided by Bob "The Voice of Bob" BairMike and Kentucky Dave thank each and everyone of you for participating on this journey with us. We are grateful for having you as listeners, and the community that has grown around Plastic Model Mojo makes it all worth while.

In this episode of PMM, hosts Jon and Max discuss Jon and Bassload's upcoming energy Q+A at Pubkey in New York.They DELVE into the Meshtadel Super Nodes: Ben Gunn's forestry and manufacturing ventures in the UK, and Untapped Growth's cattle ranching in Oklahoma, both seen as fostering community and self-sufficiency. The discussion touches on the challenges of finding reliable human capital for these initiatives, drawing parallels to the flaky nature of modern society.The episode also includes a philosophical musing from Bubba on simplicity versus complexity in intelligence. Jon shares his written piece on preserving punk culture through modern means, advocating for self-reliance, community building, and maintaining punk's rebellious spirit in today's context. They talk about maintaining emotional capital amidst the struggles of community building, the importance of not selling out, and encourage listeners to engage in activities like homesteading, learning new skills, and contributing to local communities as a new form of punk resistance. The episode concludes with an invitation to Lake Satoshi and a call to stay true to the punk ethos within the Ungovernable Misfits' community.IMPORTANT LINKS https://freesamourai.comhttps://p2prights.org/donate.htmlhttps://ungovernablemisfits.comVALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym @ https://paynym.rs/+misfit- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME CLOTHING @ https://ungovernablemisfits.com/store/- BUY SOME ART!! @ https://ungovernablemisfits.com/art-gallery/BIFROST MANUFACTURINGBifrost Manufacturing offers custom and mass-produced manufacturing services like CNC Plasma Cutting, Water Jet Cutting, Industrial and Consumer FDM services, DMLS printing, Welding and Fabrication, and product design and engineering. They also work with local educational institutions to help manufacture parts for various STEM programs.ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout.(00:00:00) INTRO(00:08:17) Bassload & Jon @ The Pubkey on March 10th(00:11:05) On the Docket(00:13:14) BOOSTS(00:26:34) Ben Gunn | Productive Millwrights and Meadow Keepers(00:45:04) Untapped Growth | Productive Millwrights and Meadow Keepers(00:53:43) BIFROST(00:58:30) Finding and Fostering Human Capital(01:14:30) ALTAIR TECH(01:19:29) Philosopher's Pit Stop: A Minstrel's Musings(01:21:06) LAKE SATOSHI(01:26:36) Don't Forget the Struggle, Don't Forget The Streets(01:39:58) Open Letter To The Scene

Are you ready to take the leap into fractional work?In this episode of We're Not Marketers, Gab, Zach, and Eric dive into the realities, challenges, and triumphs of betting on yourself as a fractional Product Marketing Manager (PMM). They explore:The mindset shifts required to succeed in a fractional career.Lessons learned from building your niche and refining your offer.How confidence, community, and obsession fuel success.Why intentional trade-offs and clear goals are the foundation for thriving as a solopreneur.From navigating imposter syndrome to celebrating small wins, this conversation is packed with practical tips and inspiring insights to help you find your footing and take control of your career.Whether you're a PMM considering the fractional path or a solopreneur looking to sharpen your approach, this episode offers the advice and encouragement you need to bet on yourself and thrive.

In part 2 of the 2024 Year In Review, we check into the ever-changing landscape of Bitcoin mining statistics. Over the past year, the hash value has seen a significant drop, impacting miners' earnings. We discuss the challenges and opportunities in the mining industry, including the timing of buying mining gear and the innovative projects undertaken by the community, such as solar mining builds, Solo Sundays and yes.. shitaxes.It was the first year of a show dedicated to Meshtadel meanderings titled PMM, which stands for whatever you want it to stand for. Pastuerized Milk is Malnutrition, Pleb Made Mechandise, Personal Meshtadel Meetings...the list goes on. Anyways, it was a great year for PMM, exploring many broad topics and creating a show that adds to the pulse of a cicrular economy. In 2025, we hope to add to that pulse.Lastly, we go over our specials that ended 2024 breaking down the Ashigaru episode and it's significance. Also, Foundation has a new device. Not sure if you knew! So check that out. It's been a wild ride of a year and we hope to keep the pace up for you guys in 2025. A lot of big things on the way and we hope you'll continue to support this grassroots initiative as much as you can.IMPORTANT LINKS https://freesamourai.comhttps://p2prights.org/donate.htmlhttps://ungovernablemisfits.comLINCOIN MINING Struggling to keep up with the mining scene? @lincoinmining provides cutting-edge software and strategies to maximize your ROI. Problem solved.Visit https://lincoin.com to see their suite of products!ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout.BIFROST MANUFACTURINGBifrost Manufacturing offers custom and mass-produced manufacturing services like CNC Plasma Cutting, Water Jet Cutting, Industrial and Consumer FDM services, DMLS printing, Welding and Fabrication, and product design and engineering. They also work with local educational institutions to help manufacture parts for various STEM programs.VALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym @ https://paynym.rs/+misfit- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME CLOTHING @ https://ungovernablemisfits.com/store/- BUY SOME ART!! @ https://ungovernablemisfits.com/art-gallery/(00:00:00) Hope You Had A White Christmas(00:00:30) ACTION NEWS! - YEAR IN REVIEW(00:23:18) P.M.M. - YEAR IN REVIEW(00:37:53) We Wish You an Ungovernable Christmas(00:41:32) The Ashigaru Interview(00:47:54) Top Secret Preview(00:50:07) The Passport Prime Release Show(01:01:09) #FREESAMOURAI(01:06:56) Sick Of This Mate(01:10:55) Love You Mr. Crown!(01:11:52) Slaggin' Eachother Off(01:12:53) Starting and Ending the Year w/ Frank Carter

Questions covered in this episode: 0:18 Opening Question: Journey into and through product marketing1:48  How do you think about deciding what KPIs truly reflect the success of product marketing efforts? Do you have any favorite KPIs that you feel have been overlooked but are useful for product marketing? 05:33 How do you think about the reporting cadence and how that's historically worked best for you and your teams?08:17  Do you have any advice for ensuring that KPIs are not just numbers on a spreadsheet but telling a compelling story?12:37 How do you think about working with enablement and bridging that to generating revenue and measuring the success of the effort that you tie into enablement?16:57  How do you ratchet up the maturity of those KPIs between enablement and product marketing as the organization grows and evolves? 21:08 Can you share how you made the jump from PMM to overall marketing and your biggest challenge faced during that transition? 27:39 Is there any book or podcast or blog or anything that you've read throughout that's had a significant impact on your career and helped you out? Want more insights from Charlene? Check out her Sharebird Profile.Looking to connect? You can find Charlene here on LinkedIn.

Questions covered in this episode: 0:26 Opening Question: Journey into and through product marketing4:14  How do you convince customers to care about what makes your product different?  7:32 Can you share an example of a time when you faced intense competition and walk us through some of the processes of how you crafted competitive positioning and ultimately won major deals?11:16 How do you strike the balance between responding to some of those competitors and staying true to your vision and strategy?23:11 Can you advise some advanced tactics that are overlooked or underutilized that product marketers can level up or learn as they're looking to go head-to-head with a potential competitor? 29:53  Any book or a piece of content that's helped you propel your PMM career and how you think about product marketing?Want more insights from Michael? Check out her Sharebird Profile.Looking to connect? You can find Michael here on LinkedIn.