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Coffee with Samso | Episode 214 | Hotel indigo - Adelaide markets | Adelaide | South Australia Guest: Michael Beven – CEO, Pioneer Minerals Limited (ASX: PMM) Introduction In this episode of Coffee with Samso, I sat down with Michael Beven, CEO of Pioneer Minerals Limited (ASX: PMM), in the heart of Adelaide, to unpack what is shaping up as one of the more technically compelling US critical minerals exploration stories currently flying under the radar. The discussion focused on tungsten, antimony, and gold, but more importantly, on mineral systems thinking—how deposits form, why certain geological settings matter, and why Pioneer's ground selection in Idaho, USA, was anything but random. As someone who has followed tungsten closely, this was a conversation that went well beyond commodity hype and into the fundamentals of discovery. This Coffee with Samso episode is about process, geology, and long-term thinking, not short-term market noise. The Business of the Company: Focus – US Critical Minerals Projects Pioneer Minerals Limited is focused on advancing critical minerals exploration in the United States, aligned with US strategic supply-chain priorities. North Pine Project, Idaho – A multi-prospect project (Springfield, Silver Cliffs, Northman) targeting tungsten and antimony, with additional gold and silver mineralisation. Proven mineral systems – High-grade surface results confirm tungsten skarns and precious-metal vein and epithermal-style systems. Strategic location – Located near major regional projects and a nearby tungsten–antimony processing facility, providing potential development leverage. Pioneer's strategy is to advance North Pine through systematic, data-driven exploration in a Tier-One jurisdiction. About the Projects North Pine Project, Idaho Located in mining-friendly Idaho, USA, within a well-endowed tungsten–antimony district. Comprises the Springfield, Silver Cliffs, and Northman prospects over ~34 km². Targets US-designated critical minerals — tungsten and antimony — with additional gold and silver upside. Springfield & Silver Cliffs Prospects Springfield hosts a high-grade scheelite tungsten skarn and a separate gold–silver–antimony vein system. Silver Cliffs shows epithermal-style gold–silver–antimony mineralisation and is located near an existing tungsten–antimony processing facility. Funding, Structure, and Long-Term Intent Pioneer Minerals is tightly held, with strong cornerstone shareholders who backed the pivot into US critical minerals from the outset. The company has already committed significant capital to ground acquisition and early exploration, signalling intent rather than opportunism. Importantly, this is not a story built around chasing what is currently fashionable. As Michael put it, if the goal were short-term rerating, antimony alone would be the headline. Instead, the focus remains on building a long-life tungsten system, with gold providing additional upside. Tungsten: Rare, Strategic, and Misunderstood A major theme of the discussion was the disconnect between tungsten price and market awareness. Tungsten prices have moved sharply higher, yet investor understanding lags behind antimony and even rare earths. Michael made several key points: Tungsten deposits are genuinely rare, not just economically rare Global Tier-1 tungsten deposits are small by tonnage compared to copper or gold China controls ~83% of global supply and processing There is no operating tungsten mine in the US The implication is clear: tungsten sits at the intersection of rarity, defence, and industrial necessity, with a supply chain vulnerability that the market has not yet fully priced in Why This Coffee with Samso Matters This conversation is a reminder of why geology still matters. In a market often driven by themes and headlines, Pioneer Minerals is taking a bottom-up approach—starting with mineral systems, historical context, and geological logic. Whether or not Springfield becomes the next Yellow Pine remains to be seen, but the thinking behind the project selection is sound. For investors who value process over promotion, this Coffee with Samso episode offers a clear window into how real exploration decisions are made. In the words of Samso, get your favourite beverage and sit and listen to another great insight from Coffee with Samso. Chapters 00:00 Start 00:10 Introduction 02:34 Michael Beven - Introduction 04:33 The Pioneer Projects - Introduction 05:00 The North Pine Project 05:38 The Yellow Pine Mine - Historical significance 07:32 The Springfield Prospect. 09:18 Geology of Springfield - The Skarn Effect 10:00 The Tungsten Mineralisation at Yellow Pine 10:26 Potential for Tungsten Yellow Pine-type Mineralisation at Springfield. 11:36 Historical Tungsten at Springfield 14:51 What is the Gold Potential for North Pine? 19:39 Silver Cliffs Prospect 22:43 Details of Pioneer Property Claims North Pine Project 25:18 Northman Project 25:59 Are the shareholders supporting the new PMM Story? 29:03 What is the Capital market saying? 30:54 How does PMM convince investors that the projects are the Real Deal? 33:40 Tungsten is the Real Critical Mineral. 36:30 Disequilibrium between Tungsten Price and Tungsten Market Interest. 40:18 Discussion on the market disparity in the Tungsten price 43:20 Is it difficult to raise money for Non-Gold projects? 47:06 Key Parameters for Investors who want to be in this sector? 50:53 Why PMM? 51:55 Conclusions
In this episode of PMM, Jon & Max reflect on what the show has been, what it is, and where they want to take it next. They talk candidly about ditching rigid prep and Bitcoin-only rails to embrace broader, real‑world building: skills, tools, community, and practical sovereignty. From Jon's first local educational event with Fundamentals and Shadrach, to celebrating the high‑functioning doers in the Meshtadel, the focus is shifting toward action over theory—featuring people who actually build things, run businesses, and strengthen local resilience. BUY FUNDAMENTALS BOOK: https://zeuspay.com/btc-for-institutionsIf you're building in the physical world—carpentry, fabrication, energy, agriculture, logistics—we want to hear from you.Jon & Max outline plans to spotlight community makers via the Meshconomy boxes and profile series, and bring in experts who've scaled from tinkering to serious enterprise. Expect more voices, more practical guidance, and more bridge‑building between our digital chats and tangible outcomes. The invitation is open: if you're doing the work, come on and tell us what you've built and what others can learn from it.Stay Ungovernable.HELP GET SAMOURAI A PARDONSIGN THE PETITION ----> https://www.change.org/p/stand-up-for-freedom-pardon-the-innocent-coders-jailed-for-building-privacy-tools DONATE TO THE FAMILIES ----> https://www.givesendgo.com/billandkeonneSUPPORT ON SOCIAL MEDIA ---> https://billandkeonne.org/VALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME STICKERS @ https://www.ungovernablemisfits.com/shop/ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout. LAKE SATOSHILake Satoshi is a private lake located on 130 acres of land in Mid-Michigan. Originally a gravel pit, Lake Satoshi has since evolved into a tranquil oasis for those who love the great outdoors and Bitcoin culture.With the growing popularity of Bitcoin, Lake Satoshi has become a hub for like-minded individuals to network, camp, collaborate, and enjoy all that the property has to offer.The Annual Lake Satoshi Retreat is a unique weekend-long event in August (8/02). Tickets are available and can be paid with bitcoin. YOU MAY ALSO PAY IN CASH UPON ARRIVAL. Camping all weekend, BBQ + BTC speaker panels Saturday, and breakfast Sunday all included.(00:00) Moving, Not Moving On(04:28) Digital to the Physical(12:22) Don't Go Building Bunkers(16:08) Broadening the Tent(22:28) A-A-Ron(29:03) "Be Like Water. Don't Be Like Sandcastle." - Jon Lee(32:24) What Will Stay The Same(34:29) Don't Be The Cunt Chasing Butterflies(39:28) ALTAIR(41:54) LAKE SATOSHI(43:16) The Meshconomy(48:06) Alright Buddy. Good Year.
Semana muy cargada en el mundo de las oposiciones: se mueven piezas grandes y, aunque algunas convocatorias clave aún no han salido, el tablero ya apunta a un arranque potente de 2025–2026. Si preparas Administración, Seguridad o Bomberos, este resumen te deja lo que importa (y lo que está “al caer”). Toma nota: lo relevante no es solo lo publicado, sino todo lo que se está cociendo para las próximas semanas. Al final te preguntaré cuál esperas tú para priorizar guías y simulacros.¿Quieres prepararte con nosotros?https://formacion.ninja/?utm_source=podcastNuestro Canal de WhatsApp:https://whatsapp.com/channel/0029VaDKoSOCcW4tN3Cuh10QSi te ha gustado el vídeo, dale 5 estrellas
Product marketers aren't marketers—they're architects while everyone else chooses to paint walls (no shade). Hattie the PMM shares her brutal journey from respected CEO to crying on calls as a micromanaged IC, revealing why PMM respect disappeared the moment she hit corporate payroll. We dive deep into the "becoming vs. doing" philosophy, why your money-limiting beliefs might be killing your consultancy, and how to extract value from companies while they extract from you. Raw, real, and revolutionary—this episode might make you quit your job or finally charge what you're worth.More from this convo...From BBC/Wall Street Journal features to being treated like a child at work Why PMMs are architects while marketers are just painting pretty walls The day respect disappeared: "The minute my name hit their payroll" How to build your $100K consultancy while keeping your day job Why companies pay consultants 3X more for the same PMM work The "becoming vs. doing" trap that keeps PMMs broke Money limiting beliefs: Why you won't send the invoiceThe strategic visibility system that changes everything Why your framework knowledge means nothing without becoming How to extract value from companies that don't value youTimestamps 00:00 Introduction & The Cher of Product Marketing02:00 The Big Question: Are Product Marketers Actually Marketers?02:30 The Architect vs. Interior Decorator Analogy03:00 PMMs as Foundation Builders04:00 From CEO to IC: The Respect Vanishing Act05:00 BBC, Wall Street Journal, Cambridge University Days06:00 Corporate America Reality Check07:00 Micromanagement & Workplace Bullying08:00 Childhood Trauma & Workplace Triggers09:00 The Crying on Calls Era11:00 Why PMM Respect Doesn't Exist13:00 The Consultant Premium Phenomenon15:00 Building Your Empire While Employed17:00 The Strategic Visibility System19:00 Rapid Fire Round Begins21:00 Worst Career Advice23:00 Budget Allocation Debates25:00 Personal Branding Strategy27:00 AI Impact on PMM29:00 The Newsletter Game31:00 Career Milestones & Roadblocks33:00 Why Companies Pay Consultants More35:00 Extract Value While They Extract From You37:00 Building Frameworks on Company Time39:00 The April Dunford Model41:00 Roadblocks vs. Roadmaps43:00 The Becoming vs. Doing Philosophy45:00 Deep Coaching Approach47:00 Why Information Isn't Enough49:00 The Workout Analogy50:00 Money Limiting Beliefs51:00 Invoice Avoidance Psychology52:00 The Profitable PMM Challenge53:00Closing&WheretoFindHattieHosted on Ausha. See ausha.co/privacy-policy for more information.
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari, where we explore strategic insights and innovative solutions empowering businesses to grow with clarity and confidence. Today, we're stepping into the world of product marketing and cybersecurity, focusing on how human-centric storytelling helps businesses build trust in a threat-filled digital landscape.Our guest is Shruti Verma, Product Marketing Manager and GTM Lead at NULLZEC, the cybersecurity startup behind IsolateX, an AI-powered zero-trust browser designed to protect businesses from human-error cyberattacks. Shruti is also the host of Behind the Brief and a passionate storyteller committed to making complex tech simple and actionable.Key Highlights:Simplifying Cybersecurity: Shruti explains how shifting messaging from threats to trust reshaped Nullzec's product positioning. PMM in Startup Growth: She breaks down how product marketing drives a startup's GTM strategy even before a full marketing team exists. AI CISO in Your Browser: She discusses how IsolateX prevents human-error attacks while keeping workflows simple and seamless. Trust and Adoption: Shruti shares insights from leading the beta launch and engaging early adopters through story-driven communication. Future of PMM + AI: She outlines how AI is evolving the Product Marketing role and Nullzec's long-term vision for business security.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Product marketing is marketing at it's purest form (not our words) —but only if we redefine what marketing actually means. Garrett Jestice, founder of Prelude, explains why tech companies get marketing backwards, how AI shifts risk from building to selling, and why messy go-to-market isn't a channel problem—it's a foundational problem. We dive into the CPG vs. SaaS marketing divide, why founders don't get PMM, and the brutal truth about connecting your work to revenue. Spoiler: If you can't explain who you're selling to and why, more ads won't save you.More from this convo...Why product marketers are the "purest form of marketing" (but tech ruined it) • The CPG lesson that every SaaS company needs to learn • How AI is making "can we build it?" irrelevant • Why your messy GTM isn't a lead problem—it's a foundation problem • The Cheerios brand manager approach to product marketing • How tech companies segmented marketing into irrelevance • The brutal truth about connecting PMM work to revenue • Why early-stage companies are PMM paradise • The "small wins" strategy for proving PMM value • How to sell yourself internally (when founders don't get it) • Why more ads won't fix your broken positioningTimestamps 00:00 Introduction & First Redheaded Guest01:00 Guest Introduction: Garrett Jestice, Prelude Founder02:00 The Big Question: Are Product Marketers Actually Marketers?02:30 "Purest Form of Marketers" But Not Today's Definition03:00 The CPG Background: Cheerios at General Mills04:00 Brand Managers as General Managers04:30 CPG vs. Tech: Where the Real Risk Lives05:00 AI Shifting Risk from Building to Selling06:00 The Minneapolis Connection07:00 Physical Products vs. Digital "Ones and Zeros"09:00 The Segmentation Problem in Tech Marketing11:00 Product Team vs. Marketing Team Divide13:00 Why Founders Don't Understand PMM15:00 The Language Barrier with Engineering Founders17:00 Building in Public & Personal Branding19:00 Rapid Fire Round Begins21:00 Worst Marketing Advice Stories23:00 Budget Allocation Debates25:00 The AI Hype Cycle Discussion27:00 Personal Branding for PMMs29:00 The Newsletter Renaissance31:00 SEO in the AI Age33:00 Career Journey: CPG to SaaS35:00 Founding Prelude Agency37:00 Early-Stage Company Focus39:00 The Foundation Problem in GTM41:00 Working with Founders Who Don't Get It43:00 Getting Wins in Their Language (Revenue)45:00 Connecting PMM Work to Revenue47:00 Small Wins Strategy49:00 Messy GTM Execution Fix50:00 Channels vs. Foundations51:00 How to Sell Consulting Internally52:00 Closing & Where to Find GarrettHosted on Ausha. See ausha.co/privacy-policy for more information.
According to many, the future of driving is driverless. In the meantime, however, cars feature an assembly of aids which assist drivers to a greater or lesser degree. However, without correct calibration in the workshop, ADAS can't function correctly. In this episode, PMM speaks to A1 ADAS' Iain Molloy to find out more.This episode is sponsored by Wynn's
Your PMM credibility is at stake, CRO demands more leads, without knowing what's winning revenue. Sounds familiar? Drew Giovannoli, founder of Buried Wins, calls it the 'sales deck monkey'. Don't get him wrong, as he believes PMMs should help sellers win yet, without clear buyer insights on what's winning, how can we, PMMs? That's why Drew bobbed and weaved his own consultancy focused on win-loss analysis. In this momma knock-you-out (respectfully) episode, we uncover why win-loss is more than 'tracking win rates and ignoring loss complaints'. If you ever had your back against revenue dashboard, you already know why full win-loss analysis drives more conversions than low-signal white paper leads. More on what we cover...• Why PMMs without win-loss analysis are just "sales deck monkeys" • The shocking truth: Your entire company is already in marketing (they just don't know it) • How a layoff and two weeks notice led to a thriving agency • Why generalized PMM consulting is dead (and what to do instead) • The brutal first 6 months: Zero clients except former bosses • Win-loss as the "canary in the coal mine" for positioning problems • Why being a founder means being a salesperson first, PMM second • The annual planning cycle hack that finally brought clients • How to replace yourself as the most expensive consultant • The "choose your hard" philosophy of PMM entrepreneurship • Why nothing matters until someone pays you (repeatedly)Hosted on Ausha. See ausha.co/privacy-policy for more information.
I'm joined by Shannon Vettes, CEO and CPO of Usersnap, an American expat who's been living in France for nearly 20 years and building products for just as long.Here's what we cover:
Welcome Shannon Vettes, CEO and SPO at Usersnap, to unpack the real value of Product Marketing and why PMMs should be involved long before a feature is ready to ship. Shannon shares why she sees PMMs as strategic partners, not content producers.What we cover:
The SERMI scheme is finally coming to the UK, so what's it all about? The IGA's Jon Douglass tells PMM everything garages need to know about how it can help your business. The scheme enables garages to access security information from the vehicle manufacturers via a single portal. Will you be signing up?This episode is sponsored by Wynn's
Product marketers aren't marketers—they're non-conformist rebels! Amanda Groves, VP of PMM at Enable, who rocketed from IC to VP in just 2 years explains why. She breaks down why PMMs need to be trolls under bridges, why slowing down actually speeds you up, and how painting and ultra marathons make her a better leader. We dive into the PMM-to-CMO pipeline, fighting AI Mad Libs, and why the best product marketers challenge everything with intention. Warning: This episode might make you quit conforming and start rebelling.What to gather in this convo: • How to go from IC to VP of PMM in just 2 years (hint: be a rebel) • Why product marketers should be "trolls under bridges" • The slow-down-to-speed-up philosophy that's breaking Silicon Valley • What ultra marathons teach you about product marketing leadership • Why painting on the side makes you a better PMM leader • The "controllables vs. uncontrollables" framework that saves careers • How to fight the AI Mad Lib epidemic in your messaging • Why more PMMs should be gunning for CMO (and how to get there) • The non-conformist hiring strategy that builds killer teams • What PMM leaders are fighting for that ICs never see • The disagree-and-commit principle that changes everythingTimestamps 00:00 Introduction & Amanda's Weird LinkedIn Journey01:00 Guest Introduction: IC to VP in 2 Years02:00 The Big Question: Are Product Marketers Actually Marketers?02:30 "We Are More Than Marketers" - The Non-Conformist Theory04:00 What Makes a Non-Conformist PMM05:00 Rebels Who Pull Invisible Threads06:00 The Troll Under the Bridge Analogy07:00 Slow Down to Speed Up Philosophy09:00 Building PMM Foundations Without Crumbling11:00 Career Trajectory: The Non-Linear Path13:00 From Content to Demand Gen to PMM15:00 Why Product Marketing Was "The Most Fun"17:00 Current Role at Enable & Team Building19:00 Ultra Marathons & Mental Fitness21:00 The Painting Practice & Creative Outlets23:00 Rapid Fire Round Begins24:00 Worst Marketing Advice Ever Received26:00 Budget Allocation Debates28:00 The AI Mad Lib Problem30:00 Customer Advisory Boards Discussion32:00 PMM Career Paths & Fractional Trends34:00 The PMM to CMO Pipeline37:00 Product-Led Growth Companies as PMM Paradise39:00Disagree and Commit PrincipleHosted on Ausha. See ausha.co/privacy-policy for more information.
Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl.Here's what we cover:02:46 Team Structure and Regional Dynamics - including why one PMM reports under the CEO05:33 Steering the Ship & Gaining Buy-In for Strategic Initiatives11:10 The Role of Customer Feedback in Marketing13:48 Repositioning MoEngage in a Changing Market16:32 Navigating AI in Customer Engagement19:33 Positioning and Storytelling Across Regions26:52 Cultural Nuances in Storytelling e.g. India versus US28:07 The Importance of CEO Buy-In30:43 Customers as your Heroes and why that's such an important mindset shift43:47 The Nuances of AI in Marketing - Aditya's hot takeAditya on LinkedIn: linkedin.com/in/adityavempatyMoEngage: www.moengage.comSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: linkedin.com/in/annafurmanovWebsite: furmanovmarketing.comNewsletter: One Insight
On this episode of Embracing Erosion, Devon sits down with Evan Goldberg, the Vice President of Product Marketing at LastPass. Evan's spent over 20 years leading go-to-market and product marketing teams across cybersecurity and SaaS.In their conversation, they discuss how cybersecurity marketing is evolving in an AI-driven world, including the tension between productivity and protection, and how AI is reshaping both attack and defense. They also explored emerging trends like digital risk protection, compliance automation, and the future of executive cyber defense.Evan shared his perspective on what makes for a great PMM leader, how to diagnose the health of a GTM org, and why curiosity and candor are critical to developing world-class teams. Enjoy the conversation!
Este episódio do Product Guru's com Bianca Maia é praticamente uma aula avançada de Product Marketing. A conversa começa com os sinais reais de maturidade de times de Product Marketing em empresas B2B e SaaS, passa pelo que diferencia um Go To Market estratégico de um simples checklist de push e e-mail, e entra fundo em temas como sales enablement, relacionamento entre PMM, produto e vendas, uso de dados e o impacto da IA no futuro da área. Bianca traz o olhar de quem veio de vendas, vive pressão por meta e hoje lidera marketing de produto com foco em receita, narrativa e posicionamento. Ela explica como estruturar uma área de PMM em negócios mais maduros, como sair do operacional para se tornar PMM estratégico de negócio, quais métricas importam de verdade para a diretoria e por que PMM precisa ser medido por dinheiro na mesa e não só por materiais bonitos. O episódio também discute o cenário do mercado de PMM no Brasil, o aumento de vagas em setores como automotivo, o risco de medir PMM como marketing tradicional e o princípio central de GTM que realmente funciona: o básico bem feito, com clareza absoluta sobre o que se vende, para quem, por que e como isso gera resultado./// Convidada: Perfil do LinkedIn: https://www.linkedin.com/in/ataldabiancamaia/Perfil do Instagram: https://www.instagram.com/ataldabiancamaia/Linktree: https://linktr.ee/ataldabiancamaia
Axel Kirstetter, VP Product Marketing chez Guidewire, l'un des leaders spécialisée dans les logiciels pour le secteur de l'assurance et porte-étendard du SaaS vertical.Axel a passé plus de 15 ans aux États-Unis et dirige aujourd'hui une équipe de +20 PMM. Il nous aide à prendre du recul sur la fonction Product Marketing et à comprendre ce qui distingue réellement les pratiques françaises et américaines.Au programme :
Kim Winter has spent nearly a decade building and scaling product marketing across Yotpo and multi product orgs. In this episode of Women in B2B Marketing, we unpack how true product marketing starts with market context and the voice of the customer, then fuels everything from positioning to pipeline.Kim shares how to operationalize VOC with CS, why PMM should own recurring deliverables like quarterly competitive reviews and persona refreshes, and what changes when PMM reports into product, the CMO, or directly to the CEO. We also dig into the rising path from PMM to CMO, and how to keep marketing intentional instead of turning into a production shop.Here's what we cover:The “bottom of the pyramid” for PMM: market context, competitive landscape, and VOCHow PMM focus shifts by product stage, from finding fit to scaling mature linesDesign partners vs customer advisory boards, and when to use eachRecurring PMM deliverables that create visibility and influence across the orgWhere PMM should sit and how KPIs shift under Product vs CMO vs CEOWhy PMM fuels customer marketing and tight alignment with Sales and CSDebunking the “PMM = messaging at the end” misconceptionMaking marketing intentional: tie every output to a clear goal and buyer needPractical ways to gather customer insight fast without boiling the oceanThe PMM to CMO trend and what makes product marketers strong marketing leadersKey Links:Guest: Kim Winter: https://www.linkedin.com/in/kim-winter/Host: Jane Serra: https://www.linkedin.com/in/janeserra/––Like WIB2BM? A quick rating or review helps new listeners find the show.
Product marketing—marketing's favorite misunderstood stepchild or just expensive project management in disguise? Pranav Piyush (ex-Dropbox, ex-Bill, founder of Paramark) joins the crew to drop some inconvenient truths: most PMMs are stuck doing thankless work because nobody knows who actually runs the business. We're talking hypothesis-driven thinking, why talking to customers isn't optional, the statistical traps that make your research garbage, and why that rebrand probably won't save your pipeline. Also:The "HIPPO problem" destroying 90% of PMM effectivenessThe three data pitfalls that make your research worthless (cherry-picking is just the start)Why statistics courses should be mandatory for every marketerThe hypothesis-based approach that turns opinions into provable strategiesWhy measuring creative team productivity is a complete waste of timeThe incrementality blind spot: 99% of B2B orgs have no clue about their marketing ROIActivity metrics you should ignore vs. the engagement signals that actually matterIf you've ever felt like a glorified PowerPoint factory or wondered why your data never wins arguments, this episode will either validate your existence or make you question everything. Either way, you'll finally understand why the role exists in the first place.TIMESTAMPS:00:00 Introduction and Host Intros00:37 Introducing the Guest: Pranav Piyush00:46 Pranav's Background and Career Highlights01:25 Personal Anecdotes and Adventures02:40 Origins of the Podcast03:37 The Role of Product Marketers07:04 Challenges in Product Marketing17:40 The Importance of Data in Marketing24:00 Understanding Positioning and Messaging24:45 Qualitative vs Quantitative Research in Messaging25:04 The Role of Customer Research30:13 Activity Metrics: What Really Matters?34:29 Creative Work and Measurement37:31 The Importance of Incrementality43:58 Rebrands: Are They Worth It?47:11 Final Thoughts and Podcast PromotionSNOW NOTES:Pranav's LinkedIn ParamarkElena VernaStatistical significanceHosted by Ausha. See ausha.co/privacy-policy for more information.
On décrypte comment la culture d'expérimentation façonne le Product Marketing aux États-Unis, et ce que les PMM français peuvent en apprendre.Axel Kirstetter, belge expatrié aux Etats-Unis depuis +25 ans et VP Product Marketing chez Guidewire, partage son regard sur les différences de mentalité, d'organisation et de communication entre les deux cultures.Aux États-Unis, l'exécution prime sur la planification. En France, on valorise davantage la réflexion stratégique et la précision. Deux approches qui influencent profondément la place du PMM dans l'entreprise.Axel nous explique :
Season five kicks off with the announcement nobody asked for but everyone needed: We're Not Marketers is throwing an event, and it's nothing like the stale hotel ballroom marathons you're used to. Eric, Zach, and Gab break down why they're risking it all to create a three-day PMM experience that's equal parts tactical workshop, adventure vacation, and therapy session for product marketers who are tired of pretending B2B has to be boring. Get the juicy details on how they infiltrated Drive 2025, why they're limiting attendance to 150 people, and what happens when three solopreneurs decide confidence beats certainty. → Why three solopreneurs with zero event planning experience think they can beat PMA→ The real reason behind the fake mustaches at Drive (hint: it's not just for laughs)→ The "sitting makes you stupid" theory: Why ballroom marathons kill creativity→ How wearing a Halloween costume to a B2B event makes you more yourself, not less→ Most PMMs need a recharge and haven't had one in yearsIf you've ever wondered why PMM events feel like eating cardboard while someone reads you PowerPoint slides, this episode will either inspire you or make you think we've completely lost it.Timestamped00:00 - Season 5 Intro: Two Years of We're Not Marketers 02:15 - The Big Announcement: We're Throwing an Event 04:30 - Why PMM Events Are Broken (And Why We're Fixing Them) 08:45 - The Mustache Origin Story: From Highline to Drive 12:20 - Behind the Scenes: How We Decided to Commit to the Bit 15:20 - Analysis Paralysis vs. Bold Action: Our Decision-Making Process 18:50 - The 150-Person Formula: In-House, Fractional, and CMOs 22:15 - Why Events Should Feel Like Vacations, Not Work 26:40 - The Fractional PMM Problem: Gatekeeping in B2B Events 29:30 - What Makes a Great Event: Lessons from Highline and Drive 32:10 - The Ryan Holiday Moment That Validated Everything 35:45 - Our Event Philosophy: Shipping Over Theory 38:20 - Why We're Taking the Risk (Even If It Fails) 42:00 - What Attendees Are Asking For: Tactical, Fun, and RealSHOW NOTES:Courage Is Calling" by Ryan HolidayHighline ConferenceDrive ConferenceWe're Not Marketers Event WaitlistHosted by Ausha. See ausha.co/privacy-policy for more information.
PMM visits the IMI at their headquarters to chat to Emma Carrigy, head of research, careers and inclusion. Emma is behind the organisations statistical reports and in this episode she goes into great depths about what the automotive aftermarket looks like currently and what it needs to look like in the future to face the rapid technological advances underway in the wider automotive sector. Thanks to Wynns for being this month's sponsor - https://www.wynns.uk.com/pro/
Bertrand revient sur l'évolution du rôle du PMM, et surtout sur ce qui fait la différence entre un bon et un excellent Product Marketer.Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.Avec franchise et clarté, il partage son parcours, ses apprentissages et les conseils concrets qui ont guidé sa carrière.
Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.Bertrand a managé des équipes de plus de 20 PMM, recruté des dizaines de profils, structuré des fonctions de zéro… Et même collaborer avec la reine du Positioning : April Dunford. Il partage sa conviction : le positionnement est le socle de toute stratégie marketing efficace. Et il nous livre son approche très terrain du Product Marketing, nourrie par des années à côtoyer sales, produit et direction.Vous découvrirez :
When it comes to product positioning, clarity isn't just a communication tool—it's a strategic advantage. In this episode, I sit down with Anthony Pierri, co-founder of FletchPMM, a product marketing consultancy that's helped over 400 B2B software startups discover and sharpen their positioning. We explore how founders can unlearn generic marketing advice, clarify their message, and activate their strategy through one often-overlooked asset: their homepage.Anthony brings practical frameworks, real-world stories, and a refreshing candor to a space that's often muddled with jargon. This is a must-listen for any founder, PMM, or GTM leader tired of being misunderstood—and ready to focus.FletchPMM is a product marketing consultancy that helps B2B tech startups nail their positioning and bring it to life through a purpose-built homepage. Alongside co-founder Rob Kaminski, he's helped more than 400 companies craft focused, champion-centered messaging that converts.Key TakeawaysClarity wins: Positioning isn't about vision—it's about specificity, segmentation, and telling your champion's story.Unlearn the fluff: Ditch the vague benefits and generic promises. Customers need to know what you do and how it helps them.Focus = traction: Trying to be everything to everyone dilutes your impact. Specialization creates memorability and repeatability.Your homepage is your positioning: It's the one asset every stakeholder sees—customers, investors, your team. Make it count.Position for the champion, not the budget holder: Focus your messaging on the person closest to the problem—not the executive who cuts the check.Additional InsightsPositioning is pattern recognition: Anthony shares how lessons from church leadership and freelancing helped him recognize early signs of positioning misalignment—even before he had the language for it.Inbound scale comes from consistency, not creativity: With over 500 companies served, Fletch's success has come from delivering one service, the same way, every time—not by chasing new ideas or tactics.Founders often confuse luck with repeatability: Anthony reveals how many early startup wins come from personal networks—and how this masks the real need for scalable positioning and segment focus.Mispositioning starts with the homepage: Anthony critiques vague, benefits-only messaging like “Make Yes Work”—demonstrating how the lack of a clear product reference point derails understanding and action.Repositioning is an organizational act: Referencing Klaviyo and Meta, Anthony shows how homepage messaging isn't just about marketing—it forces internal alignment by making strategic bets visible to every team member.Episode Highlights00:00 – Episode RecapAnthony Pierri shares how a seemingly minor contradiction in a church's mission statement became his first exposure to a positioning problem—planting the seed for a career built around clarity.01:30 – Guest Introduction: Anthony PierriBarry introduces Anthony, co-founder of FletchPMM, a consultancy that's helped 400+ B2B software startups craft focused, conversion-driving homepages.05:09 – The Real Cost of Doing EverythingWhy trying to serve every persona or use case is the quickest way to stall traction—and how narrowing your focus builds momentum.07:14 – Specialization is a Strategic AdvantageAnthony explains how one service, delivered one way, to one segment unlocked a scalable, inbound engine for Fletch.11:42 – Sales...
On this episode of Embracing Erosion, Devon sits down with Rebecca Geraghty, the Senior Vice President of Product Marketing at Publicis Media, where she leads the product marketing department and serves as a key member of the leadership team. In their conversation, they discussed Rebecca's decade-long journey in product marketing — from aerospace and hardware to startups and agencies — and how she's learned to translate complex technology into compelling stories. She shared insights on finding your “superpower” as a PMM, leading with clarity, balancing management and mentorship, the art of a great demo, and how she's navigated growth and impostor syndrome throughout her career. Enjoy the conversation!
Français installé à San Francisco depuis plus de 10 ans, Julien a fait ses armes en Product Marketing dans les meilleures boîtes tech des US : Salesforce, Gong, Clari… avant de devenir CMO chez Cordial.On revient sur les forces de ce background pour devenir CMO, les défis de la fonction PMM, notamment concernant la fameuse question de la mesure d'impact, et les différences marquantes de l'approche Product Marketing en France versus les États-Unis.Il nous explique aussi pourquoi il fait la chasse aux frameworks et le risque à vouloir les suivre à la lettre.Enfin, Julien partage aussi ses conseils pour se démarquer dans un marché saturé, évoluer dans sa carrière… sans forcément tomber dans la course au titre.Voici ce que vous allez apprendre dans cet épisode :
Marion Darnet, fondatrice de Pachamama, partage son regard unique sur l'évolution des métiers du Produit en France. Après 15 ans dans le produit et ex-CPO, elle a créé l'agence de recrutement spécialisé dans les métiers de la Tech.Dans cet épisode, on parle tendances du marché de l'emploi, spécialisation, reconversion…
La Gen AI est partout. Mais comment l'intégrer vraiment dans un produit, de façon utile et responsable ?Fanny Guélin, Senior PM chez Mirakl, licorne française, raconte les coulisses du développement et du lancement du Mirakl Catalogue Transformer : le 1er produit de l'entreprise intégrant de l'Intelligence artificielle générative. Découvrez :
Listen as KBTHABANDHEAD gives his unbiased review/analysis of the 2025 5th quarter battle between Alabama State University's "Marching Hornet Band" and Miles College University's "PMM". I hope you enjoy the commentary. Please leave a comment with any thoughts or concerns you may have. More is on the way. STAY TUNED!! Website: https://www.bskillzentertainment.com/ Watch my REACTIONS on YouTube: https://www.youtube.com/c/kbthabandhead Instagram: https://www.instagram.com/kbthabandhead/ TikTok: https://www.tiktok.com/@kbthabandhead?lang=en Merch: https://kbthabandhead.myspreadshop.com/
Comment rendre l'impact produit visible et crédible dans une grande organisation ? C'est la question qu'Ana Vasile, Head of Product Proximité, et Marion Ardi, PM chez France TV, abordent dans cette conversation :
Le rôle de PMM, c'est souvent jongler entre attentes implicites et objectifs confus.
Suivez le guide pas à pas pour construire un programme de Win/Loss Analysis qui vous permet de rentrer dans la tête de vos prospects et clients.On parle d'un programme qui aligne les équipes et influence les décisions business pour générer + de CA, + de satisfaction et - de churn. Avec Jade Vandelook, Head of CSM - Program Manager chez Diffly, on revient sur les étapes concrètes pour construire un programme utile, exploitable et durable.
Comprenez (vraiment) vos clients grâce au programme Win-Loss. Fini les excuses "c'est trop cher", "C'est pas le bon moment". Jade Vandelook, Head of CSM - partage les clés pour récolter des insights fiables et enfin savoir ce que vos clients ne vous disent pas de prime abord.
Quel est le point commun entre sport, coaching et management ? Sophie, Group Product Manager et Elisa, Data Analytics Manager partagent comment s'inspirer du milieu du coaching sportif pour repenser l'approche du management d'équipes chez Decathlon. On parle de comment les rituels, la gestion des émotions et la définition des objectifs peuvent améliorer la performance des équipes Produit. Elles abordent également la manière dont l'échec peut être perçu comme une opportunité d'apprentissage et de croissance, tant pour les contributeurs individuels que pour les leaders d"équipes.Bref, un épisode sans tabous qui fait du bien
Amandine, Lead Product Manager chez POINT.P, partage son expérience sur la gestion de la phase de Discovery dans le cycle de développement produit. Elle explique
In this episode, we speak with Fara Joaquim, a product marketer who started her journey in Nigeria and is now growingher PMM career in Canada. She shares what it took to break into the field, the key skills that helped her stand out, and how her deep customer focus shaped one of her most impactful product launches.For more information, please check out Fara's article: How One Data Breach in Lagos Inspired a Career Built on Resilience, Clarity, and Empathy.All rights reserved. © Product Marketing Hive.
Episode Summary: Rebecca Shaddix joins Erin and Ken to blow up tired go-to-market tropes and rewrite what it means to lead with product marketing in an AI-native era. She shares the frameworks behind “acceptable mistakes,” why critical thinking is the superpower in a world of noisy AI outputs, and how to avoid chasing 80 experiments that go nowhere. If you're a CMO, PMM, or founder trying to separate signal from AI hype, this is your roadmap. About Our Guest: Rebecca Shaddix is the Head of Product & Lifecycle Marketing at Garner Health, Forbes contributor, and GTM strategy pioneer. She's built GTM engines for high-growth SaaS and EdTech, founded Strategica, and is known for making complex data actionable (without losing trust or speed). Her frameworks are shaping the new AI playbook for marketers who want repeatable results, not just activity. 00:59 Ken's AI Sandwich Framework 04:26 Erin's AI-Powered Book Series 07:10 Interview with Rebecca Shaddix 08:24 Rebecca on Acceptable Mistakes in AI Implementation 17:44 AI's Impact on Product Marketing 23:30 Balancing AI Training and Deep Research 28:41 AI Tools and Budget Constraints 30:32 Navigating the Rapid Evolution of AI in Business 30:59 Balancing Risk and Reward in AI Tool Selection 32:44 Effective Team Collaboration and AI Integration 37:08 Building Trust in AI Insights 45:15 The Future of Product Marketing 54:13 Lightning Round and Final Thoughts Quote of the Episode: “Trust in AI starts with transparency and ends with collaboration. Bring your teams in early, and let them own the process.” – Rebecca Shaddix
In this episode of The Long Game Podcast, Alex Burkett interviews Logan Freeman, Global Head of SEO at ManyChat. Together they explore the evolving landscape of SEO in the AI era, particularly the rise of GEO (Generative Engine Optimization) and how it's changing everything from keyword strategy to attribution modeling. Logan shares tactical approaches for optimizing content for LLMs (large language models), including using FAQ schemas, focusing on off-page visibility, and thinking like a product marketer. They discuss how brand mentions are now more powerful than backlinks, why traditional SEO tools fall short for GEO, and how Logan approaches measurement when attribution is nearly impossible. The episode also explores LLM perception, off-site trust-building, and creative ways SEOs can future-proof their strategies by merging content, digital PR, and productKey TakeawaysSEO vs. GEO: Traditional SEO focuses on keywords, while GEO requires optimizing for hyper-personalized, conversational queries used in LLMs.LLM Perception Is Real: How AI models “perceive” your brand based on off-site mentions can limit (or expand) your visibility in AI answers.Brand Mentions > Backlinks: In the world of AI search, brand visibility across trusted platforms outweighs classic SEO signals like links.SEO as Product Marketing: SEOs must deeply understand users and position content like a PMM would—focused on problems, personas, and differentiation.Dark Attribution Is Growing: Most traffic influenced by LLMs doesn't click through—making measurement harder and more reliant on referral glimpses and qualitative insights.Go Beyond On-Page Optimization: Embedding schema, FAQs, and latent questions can increase the odds of being cited in LLMs.Get Creative with PR: To influence LLM results, you may need broad digital and traditional PR campaigns that shift how your brand is referenced across the web.Show LinksVisit ManychatConnect with Logan Freedman on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
World Oil sits down with Paul Shotter, the mind behind FET MultiLift's ABS MagneGuard to discuss his career journey and the new, simple, bolt-on downhole tool that addresses all PMM back -EMF (electric shock) risk situations, providing essential, comprehensive protection of field personnel.
In this special episode of PMM, Jon and Max get into the history and future of regenerative agriculture with Joel, a true pioneer in the field. Joel shares his journey from a young man with health issues to a leader in sustainable farming, emphasizing the importance of community, innovation, and resilience. He discusses the challenges of building a self-sustaining farm, the importance of soil health, and the role of Bitcoin in creating a new economic model for agriculture. Joel's story is one of perseverance, faith, and the power of community to overcome obstacles and create a better future.Throughout the episode, Joel highlights the importance of character, commitment, and the willingness to work together to achieve common goals. He shares insights into the challenges of modern agriculture, the need for innovative solutions, and the role of technology in transforming farming practices. Joel's vision for a regenerative agriculture community is both inspiring and practical, offering a blueprint for others to follow. This episode is a testament to the power of determination, collaboration, and the belief in a better world.IMPORTANT LINKS https://freesamourai.comhttps://p2prights.org/donate.htmlhttps://ungovernablemisfits.comVALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME STICKERS @ https://www.ungovernablemisfits.com/shop/ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout. LAKE SATOSHILake Satoshi is a private lake located on 130 acres of land in Mid-Michigan. Originally a gravel pit, Lake Satoshi has since evolved into a tranquil oasis for those who love the great outdoors and Bitcoin culture.With the growing popularity of Bitcoin, Lake Satoshi has become a hub for like-minded individuals to network, camp, collaborate, and enjoy all that the property has to offer.The Annual Lake Satoshi Retreat is a unique weekend-long event in August (8/02). Friday you can freelance and enjoy dinner on us! Saturday is the main event, packed full of BBQ and opportunities to learn about Bitcoin.
#260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMware and Palo Alto Networks, Matt shares how Atlassian structures its product marketing team, prioritizes work, and stays tied to business outcomes, even at massive scale.Dave and Matt cover:How Atlassian connects product marketing to revenue and pipeline (and why PMMs need to “own the outcome”)How to build high-trust, high-impact marketing teams, drawing on lessons from firefighting and enterprise leadershipThe async work philosophy Atlassian uses to eliminate unnecessary meetings and increase productivity across a global teamWhether you lead a team or want a seat at the table, this episode breaks down how to structure, scale, and lead product marketing the Atlassian way.Timestamps(00:00) - – Intro (03:04) - – Matt's path from engineer to Atlassian VP (06:19) - – Why technical backgrounds can be both a strength and a curse in PMM (10:04) - – What product marketing looks like at a $5B company (11:04) - – “Own the outcome, not the task”: tying PMM to revenue (13:24) - – Why product marketers should care about pipeline (even if they don't own it) (14:49) - – How brand and creative marketers can still align to business outcomes (17:19) - – Measuring inputs vs. outcomes (and how to stay focused on the right one) (18:04) - – How Matt applies firefighting lessons to leading marketing teams (19:44) - – Triaging “fire drills” and protecting your team's focus (21:34) - – How to prioritize ruthlessly (and what real prioritization means) (24:04) - – From IC to VP: how your mindset and responsibilities shift (28:35) - – Why leaders should double down on strengths—not fix weaknesses (30:50) - – How self-assurance became Matt's superpower as a leader (33:50) - – The StrengthsFinder approach Matt uses with his team (35:50) - – The value of executive coaching for marketing leaders (37:20) - – The goal: build the best marketing team anyone's worked on (38:50) - – Why trust and 10x thinking unlock great marketing work (41:20) - – Where product marketing sits inside Atlassian's org (42:50) - – How Atlassian uses Loom and async work to eliminate unnecessary meetings (45:20) - – What qualifies as a real meeting at Atlassian (46:50) - – Why async work helps global teams move faster (49:50) - – How Atlassian balances async with intentional in-person gatherings (51:50) - – Why trust changes how Slack and email are interpreted (52:35) - – How Atlassian thinks about AI's role in marketing (54:50) - – Why it's hard to stand out in an “AI-washed” market (56:05) - – Matt's mission: help make work suck less (57:20) - – Final thoughts and wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more.
In this episode of PMM, Jon & Max dive into the dynamics of mentorship, friendship, and fatherhood, exploring how these roles shape our lives and the communities we build. Jon & Max discuss the importance of passing on hard-earned wisdom to the next generation, emphasizing the need for resilience, confidence, and the DIY punk ethos. Through personal anecdotes and reflections, Jon & Max highlight the significance of leading by example, working hard, and fostering strong relationships that can withstand the challenges of modern society.IMPORTANT LINKS https://freesamourai.comhttps://p2prights.org/donate.htmlhttps://ungovernablemisfits.comVALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym @ https://paynym.rs/+misfit- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME STICKERS @ https://www.ungovernablemisfits.com/shop/ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout. LAKE SATOSHILake Satoshi is a private lake located on 130 acres of land in Mid-Michigan. Originally a gravel pit, Lake Satoshi has since evolved into a tranquil oasis for those who love the great outdoors and Bitcoin culture.With the growing popularity of Bitcoin, Lake Satoshi has become a hub for like-minded individuals to network, camp, collaborate, and enjoy all that the property has to offer.The Annual Lake Satoshi Retreat is a unique weekend-long event in August (8/02). Friday you can freelance and enjoy dinner on us! Saturday is the main event, packed full of BBQ and opportunities to learn about Bitcoin.
What happens when a product marketer leaves the in-house grind to start her own consultancy? According to Alex Virden, it changed how she saw product marketing entirely.In this episode, Virdical founder shares why PMMs aren't traditional marketers, how consulting rewires your thinking, and what startup leaders really need when they ask for help. From messy handoffs to misaligned messaging, Alex explains the recurring pain points that surface in the go-to-market function and how external voices can reset the entire narrative.She also share knowledge on:The power dynamics that make consultants more effective than internal PMMsWhy hourly billing models can backfire (and what to do instead)How to spot when your org needs a third-party voice to fix GTM strategyTactics for commanding a room with CEOs (even if you're the outsider)How to avoid getting pulled into the basement making decks and one-pagersPractical advice for PMMs transitioning into consulting or freelance workIf you've tried to run a strategic PMM project while dodging CEO opinions and internal politics, this episode is a must-listen. Whether you're in-house and underwater or eyeing the consultant leap, Alex Virden brings receipts, real talk, and a clear lens on what modern product marketing really looks like when done right
Show Resources Connect with Gina Kleiner on LinkedIn Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Contact us with any questions, suggestions, or corrections Summary AJ Wilcox interviews Gina Kleiner, the lead PMM of LinkedIn Ads from LinkedIn, to unveil the newly upgraded Live Event Ads format on LinkedIn—a dynamic and powerful tool for B2B marketers. They explore exciting updates offered to combine the storytelling power of video with detailed performance metrics—ideal for B2B campaigns. Show Transcript For the full show transcript, see the show notes page here: Episode 161
What makes someone leave a high-paying product marketing role just before a massive acquisition?In this episode, I sit down with Jason Oakley—founder of Productive PMM and co-founder of Demo Dash—to unpack the bold career decisions that shaped his journey in tech. From leading product marketing at a hypergrowth startup to becoming a full-time creator and consultant, Jason shares the systems, mindset shifts, and lessons that helped him bet on himself.We talk about what it really takes to succeed in product marketing today—and why your biggest edge might come from making uncomfortable moves.If you're a product marketer, startup operator, or aspiring solopreneur, this one's for you.In this conversation, you'll learn:Why Jason left a senior product marketing role before a $2B exitHow he used LinkedIn to overcome imposter syndrome and grow his personal brandThe most common blind spots for PMMs moving into leadershipHow he turned his expertise into a scalable businessThings to listen for:(00:00) Intro(08:54) Jason's early life and entrepreneurial spirit(09:55) Thank you to our sponsors, Navattic & Appcues(12:40) Making hard career decisions as a product marketer(22:10) Real talk for young professionals in tech(28:24) Becoming a product marketing thought leader(30:23) Overcoming imposter syndrome on LinkedIn(32:39) Launching digital products as a PMM(38:29) Why practice beats perfection(43:39) Lessons from managing a team(55:13) Work-life balance and founder mindsetThis episode is presented by:Navattic: Interactive Product Demo Software - https://navattic.com/value Appcues: User Engagement for SaaS - https://appcues.com/value Resources:Connect with Jason:LinkedIn: https://www.linkedin.com/in/oakleyjason/ Productive PMM official website: https://www.productivepmm.com PMM Files Newsletter: https://productivepmm.com/newsletter Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Substack: https://media.deliveringvalue.coHire Andrew as your coach: https://deliveringvalue.co/coaching
Is product marketing really marketing? Or is it something more (or less)? In this deep-dive episode, Humans of MarTech co-founder Phil Gamache joins the crew to unpack what it truly means to be a marketer today—and why product marketing often feels like a misunderstood offshoot of the craft. From the forgotten “P” in the marketing mix to the role of AI in shaping how teams work together, this episode balances reflection, tactical insight, and Phil's unmistakable chill candor. Learn how product marketers can better collaborate with marketing ops, why summarizing research matters more than polishing the perfect message, and how GenAI will shift execution forever.The ultimate marketer and podcast legend educate us on:Why most customer research never gets shared—and how to fix itThe AI use case every PMM should be doing today (and probably isn't)“You can never give an LLM too much context”—unless you doPhil's rule of thumb: brief AI like you brief your analystThe PMM x Martech collab that unlocks ICP clarityThis one's a must-listen for any PMM trying to earn cross-functional credibility and not just ship decks no one reads.If you've ever felt like the ‘silent' in the marketing department, this episode will help you find your voice and your seat at the table.Timestamps:00:00 Introduction and Host Roundtable01:05 Introducing the Special Guest: Phil Gamache01:55 Are Product Marketers Actually Marketers?05:50 Phil's Experience with the Four P's of Marketing09:22 Challenges and Roles in Marketing Ops12:45 The Future of AI in Marketing24:30 The Current State of AI25:10 Leveraging AI for Customer Research29:06 Practical Tips for Summarizing Customer Interviews31:58 The Importance of Context in AI Prompts40:02 Collaborating with Marketing Ops for Better Data43:23 Exploring AI Tools: MidJourney vs. DALL-E45:30 Conclusion and FarewellShow Notes:Phil's LinkedInHumans of Martech PodcastHosted by Ausha. See ausha.co/privacy-policy for more information.
In this episode, Jon and Max explore the idea of social capital and its significance in creating resilient networks of trust and support, especially in times of societal upheaval. They also look into the practicalities of starting a small-scale chicken farm, discussing the balance between effort and reward, and the importance of not overcomplicating things. We're giving away a multimeter! (ship within US only) How to enter 1. Follow our PMM Sponsors @altair_tech2. Share the newest episode of PMM and tag @MaxBitbuybit OR @linkinparkrulz_ OR @prevhashnonce so we know you shared. IMPORTANT LINKS https://freesamourai.comhttps://p2prights.org/donate.htmlhttps://ungovernablemisfits.comVALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym @ https://paynym.rs/+misfit- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME STICKERS @ https://www.ungovernablemisfits.com/shop/ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout. LAKE SATOSHILake Satoshi is a private lake located on 130 acres of land in Mid-Michigan. Originally a gravel pit, Lake Satoshi has since evolved into a tranquil oasis for those who love the great outdoors and Bitcoin culture.With the growing popularity of Bitcoin, Lake Satoshi has become a hub for like-minded individuals to network, camp, collaborate, and enjoy all that the property has to offer.The Annual Lake Satoshi Retreat is a unique weekend-long event in August (8/02). Friday you can freelance and enjoy dinner on us! Saturday is the main event, packed full of BBQ and opportunities to learn about Bitcoin.
#236: Product Marketing | Product marketers are no strangers to change. Whether it's navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving - and in 2025, that evolution is only accelerating.This Exit Five Live session is built to help you stay ahead. Dave sits down with Natalie Marcotullio (Head of Growth & Product Marketing at Navattic), Jason Oakley (Founder of Productive PMM), and Eric Holland (Senior PMM at Betterworks and Co-Founder of DemoDash) for a tactical discussion on how to sharpen your skills, adapt to a shifting landscape, and deliver measurable impact.They cover:What a successful product marketing function looks like in B2BTools, frameworks, and metrics that actually matterHow to align with sales and customer successTrends to watch in 2025 and beyondTimestamps(00:00) - – Intro to Natalie, Jason, and Eric (03:33) - – Why product marketing is the most important function in B2B marketing (05:23) - – Defining the role: What should product marketing actually own? (07:33) - – How PMM impacts revenue, growth, and pipeline (09:03) - – Differentiation: What it really takes and why most companies get it wrong (11:33) - – Real examples of effective positioning in crowded markets (16:03) - – What bad product marketing looks like (17:33) - – Why PMMs need to market the product more (and not just during launches) (20:33) - – Launch marketing, momentum, and creating "marketable moments" (22:33) - – Why PMM charters don't work - and what to do instead (24:33) - – How to measure product marketing impact (with or without KPIs) (32:07) - – Tying assets and enablement to revenue (33:37) - – Tracking usage without a big tech stack (36:37) - – Who owns positioning: PMM vs brand? (38:37) - – How to shine as a PMM in a sales-led org (43:07) - – The death of one-pagers and what to use instead (45:37) - – What to look for when hiring a great product marketer Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Despite the January snow throwing a wrench in our Chattanooga plans, the excitement is palpable as we hope to have PMM presence at the Columbus' model show. Mike and Dave gear up for "Shop Talk" for episode 134, tackling a couple of modeling related topics, as well as a journal topic from Steve Anderson's "A Guided Journal for Modelers". Meanwhile for episode 135, Mark Copeland from the National Museum of the Mighty Eighth Air Force joins us to bridge the fascinating worlds of modeling and military history. We look forward to unpacking these thrilling developments and enriching our community with the exclusive conversations ahead.We're not just about revisiting old ground; we're pushing boundaries to offer fresh perspectives and uncover new directions. These episodes promises an engaging journey through the ever-evolving landscape of scale modeling, tailored just for you.Support the Show!PatreonBuy Me a BeerPaypalBump Riffs Graciously Provided by Ed BarothAd Reads Generously Provided by Bob "The Voice of Bob" BairMike and Kentucky Dave thank each and everyone of you for participating on this journey with us. We are grateful for having you as listeners, and the community that has grown around Plastic Model Mojo makes it all worth while.
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