Podcasts about pmm

In this episode of PMM, Jon & Max dive into the dynamics of mentorship, friendship, and fatherhood, exploring how these roles shape our lives and the communities we build. Jon & Max discuss the importance of passing on hard-earned wisdom to the next generation, emphasizing the need for resilience, confidence, and the DIY punk ethos. Through personal anecdotes and reflections, Jon & Max highlight the significance of leading by example, working hard, and fostering strong relationships that can withstand the challenges of modern society.IMPORTANT LINKS https://freesamourai.comhttps://p2prights.org/donate.htmlhttps://ungovernablemisfits.comVALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym @ https://paynym.rs/+misfit- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME STICKERS @ https://www.ungovernablemisfits.com/shop/ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout. LAKE SATOSHILake Satoshi is a private lake located on 130 acres of land in Mid-Michigan. Originally a gravel pit, Lake Satoshi has since evolved into a tranquil oasis for those who love the great outdoors and Bitcoin culture.With the growing popularity of Bitcoin, Lake Satoshi has become a hub for like-minded individuals to network, camp, collaborate, and enjoy all that the property has to offer.The Annual Lake Satoshi Retreat is a unique weekend-long event in August (8/02). Friday you can freelance and enjoy dinner on us! Saturday is the main event, packed full of BBQ and opportunities to learn about Bitcoin.

What happens when a product marketer leaves the in-house grind to start her own consultancy? According to Alex Virden, it changed how she saw product marketing entirely.In this episode, Virdical founder shares why PMMs aren't traditional marketers, how consulting rewires your thinking, and what startup leaders really need when they ask for help. From messy handoffs to misaligned messaging, Alex explains the recurring pain points that surface in the go-to-market function and how external voices can reset the entire narrative.She also share knowledge on:The power dynamics that make consultants more effective than internal PMMsWhy hourly billing models can backfire (and what to do instead)How to spot when your org needs a third-party voice to fix GTM strategyTactics for commanding a room with CEOs (even if you're the outsider)How to avoid getting pulled into the basement making decks and one-pagersPractical advice for PMMs transitioning into consulting or freelance workIf you've tried to run a strategic PMM project while dodging CEO opinions and internal politics, this episode is a must-listen. Whether you're in-house and underwater or eyeing the consultant leap, Alex Virden brings receipts, real talk, and a clear lens on what modern product marketing really looks like when done right

Neste episódio do Product Guru's, Paulo Chiodi recebe Cassiane Vilvert, especialista em Product Marketing e líder na Vtex, para uma conversa profunda sobre Go to Market (GTM). Em um mundo dominado pela inteligência artificial, Cassie destaca que produtos ainda precisam de estratégia sólida, visão clara e uma execução bem alinhada para serem bem-sucedidos no mercado.Ao longo da conversa, eles abordam a diferença entre PM e PMM, quando contratar um PMM, como nasce um bom GTM, e os ingredientes essenciais para um lançamento realmente eficaz, como estratégia de canais, posicionamento, proposta de valor e métricas que realmente importam.Cassie também compartilha erros comuns, cases de sucesso e fracasso, e ferramentas práticas que utiliza no dia a dia para conduzir lançamentos globais com excelência. Um guia completo para quem quer dominar GTM de verdade.//// Onde encontrar a convidada: Cassiane Vilvert | Senior Product Marketing Manager @ VTEX: https://www.linkedin.com/in/cassianevilvert/// Conteúdos mencionados:Site: https://cassianevilvert.com/Livro: https://www.casadocodigo.com.br/products/livro-mulheres-de-produto Planilha que comentado no EP: https://docs.google.com/spreadsheets/d/1xlr9LUlu9oVs28EK8VzxcVKGIerfDWmpcvKIljJ4xfA/edit?usp=sharing/// Recado Importante: A PM3 acaba de lançar a Formação em Gestão de Produtos de IA: um curso pensado para Product Managers que querem criar, delegar e inovar com mais inteligência. Muito além dos prompts: você vai aprender a liderar produtos baseados em IA, dominar temas como Machine Learning, Deep Learning e IA Generativa, e aplicar novas formas de discovery, experimentação e validação.Acesse o link e saiba mais: https://go.pm3.com.br/ProductGurus-AI-Specialist/// Outros parceiros:Codando sem Codar - A maior comunidade de AI (Vibe) Coding do Brasilhttps://codandosemcodar.com.br/?utm_campaign=pg_podcastCurling - Do treinamento à criação de soluções com IA, estamos em cada etapa. https://www.usecurling.com//// Nesse episódio abordamos:​GTM começa no discovery e não só no lançamento.​PMM é um "diplomata" entre produto, marketing e vendas.​O papel do PMM é garantir que todos saibam do produto, não só que ele exista.​Produto sem estratégia de GTM pode fracassar, mesmo sendo bom.​Empresas early stage podem adotar mentalidade de product marketing antes de ter a função.​Posicionamento e proposta de valor não são sinônimos, um é interno, outro é externo.​GTM bem-sucedido se conecta com OKRs e tem métricas claras.​Sales Enablement é parte crítica do sucesso do GTM, principalmente em empresas sales-led.​Concorrência atual é com a inércia e com a atenção das pessoas, não apenas com outros produtos.​Inteligência Artificial não substitui visão estratégica, apenas facilita a execução./// Capítulos00:00 Introdução01:37 O que faz um Product Marketing Manager (PMM)?03:36 Diferenças e fronteiras entre PM e PMM06:57 Quando contratar um PMM em uma empresa10:45 Estrutura ideal do Product Marketing conforme o tamanho da empresa14:56 Go to Market: muito além do lançamento17:29 O que é um bom Go to Market de verdade21:07 Como funciona o GTM na Vtex24:01 Case de sucesso: Vtex Vision28:44 Case de fracasso: erro de audiência31:45 Papéis ideais de PM e PMM no GTM34:49 O que atrapalha a relação entre PM e PMM37:55 Como evitar GTMs vazios e sem estratégia41:00 Proposta de valor vs. posicionamento45:41 Como socializar o posicionamento na empresa47:20 O que olhar primeiro: problema, público ou canal?49:05 Narrativas que não funcionam no mercado51:30 O que é um GTM bem-sucedido56:08 Métricas essenciais no início do GTM58:55 Quando os dados não batem com a percepção do mercado01:02:27 Ferramentas e rituais que Cassie usa em GTMs01:04:28 Como ensinar GTM para um time do zero01:07:21 Erro comum ao criar planos de GTM01:07:50 O impacto da IA nos lançamentos de produtos01:12:33 Case Canva e a inércia como concorrência01:13:25 - Encerramento

Alex Petruchenya is a GTM & product-marketing leader who turns complex AI healthtech ideas into market wins. She's led major product launches, built competitive-intel engines, and crafted positioning and messaging that drive sales and user adoption in crowded markets. Alex arms listeners with battle-tested frameworks for building and scaling PMM, launch planning, crisp differentiation, and competitive analysis, so their own products stand out even in the toughest categories.Neil and Alex discuss how storytelling can break down barriers in marketing technical products, especially in tech and B2B environments when complexity typically rules. This will prepare your marketing content not only for today's customer success but for tommorow's attractiveness to AI search, when agents are acting on our behalf.Connect with Alex on Linkedin or visit her substack https://alexpetruchenya.substack.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Show Resources Connect with Gina Kleiner on LinkedIn Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Contact us with any questions, suggestions, or corrections Summary AJ Wilcox interviews Gina Kleiner, the lead PMM of LinkedIn Ads from LinkedIn, to unveil the newly upgraded Live Event Ads format on LinkedIn—a dynamic and powerful tool for B2B marketers.  They explore exciting updates offered to combine the storytelling power of video with detailed performance metrics—ideal for B2B campaigns. Show Transcript For the full show transcript, see the show notes page here: Episode 161

What makes someone leave a high-paying product marketing role just before a massive acquisition?In this episode, I sit down with Jason Oakley—founder of Productive PMM and co-founder of Demo Dash—to unpack the bold career decisions that shaped his journey in tech. From leading product marketing at a hypergrowth startup to becoming a full-time creator and consultant, Jason shares the systems, mindset shifts, and lessons that helped him bet on himself.We talk about what it really takes to succeed in product marketing today—and why your biggest edge might come from making uncomfortable moves.If you're a product marketer, startup operator, or aspiring solopreneur, this one's for you.In this conversation, you'll learn:Why Jason left a senior product marketing role before a $2B exitHow he used LinkedIn to overcome imposter syndrome and grow his personal brandThe most common blind spots for PMMs moving into leadershipHow he turned his expertise into a scalable businessThings to listen for:(00:00) Intro(08:54) Jason's early life and entrepreneurial spirit(09:55) Thank you to our sponsors, Navattic & Appcues(12:40) Making hard career decisions as a product marketer(22:10) Real talk for young professionals in tech(28:24) Becoming a product marketing thought leader(30:23) Overcoming imposter syndrome on LinkedIn(32:39) Launching digital products as a PMM(38:29) Why practice beats perfection(43:39) Lessons from managing a team(55:13) Work-life balance and founder mindsetThis episode is presented by:Navattic: Interactive Product Demo Software - https://navattic.com/value Appcues: User Engagement for SaaS - https://appcues.com/value Resources:Connect with Jason:LinkedIn: https://www.linkedin.com/in/oakleyjason/ Productive PMM official website: https://www.productivepmm.com PMM Files Newsletter: https://productivepmm.com/newsletter Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Substack: https://media.deliveringvalue.coHire Andrew as your coach: https://deliveringvalue.co/coaching

B2B marketing isn't just campaigns and channels - it's understanding your product like a PMM.In this episode, Tas Bober (Founder at Scroll Lab) shares how realising her weakest link - product marketing - led her to build a lightweight, scalable framework every demand gen marketer can use to bridge the gap, run faster, and never rely on a last-minute slide again.She breaks down:Why most campaigns fail from a lack of product contextHow she built a mini-PMM process from scratchWhy this framework will save you (and your sales team) hoursWhether you're in-house or agency-side, this is your blueprint for becoming a deeper generalist - and making better marketing decisions.

Is product marketing really marketing? Or is it something more (or less)? In this deep-dive episode, Humans of MarTech co-founder Phil Gamache joins the crew to unpack what it truly means to be a marketer today—and why product marketing often feels like a misunderstood offshoot of the craft. From the forgotten “P” in the marketing mix to the role of AI in shaping how teams work together, this episode balances reflection, tactical insight, and Phil's unmistakable chill candor. Learn how product marketers can better collaborate with marketing ops, why summarizing research matters more than polishing the perfect message, and how GenAI will shift execution forever.The ultimate marketer and podcast legend educate us on:Why most customer research never gets shared—and how to fix itThe AI use case every PMM should be doing today (and probably isn't)“You can never give an LLM too much context”—unless you doPhil's rule of thumb: brief AI like you brief your analystThe PMM x Martech collab that unlocks ICP clarityThis one's a must-listen for any PMM trying to earn cross-functional credibility and not just ship decks no one reads.If you've ever felt like the ‘silent' in the marketing department, this episode will help you find your voice and your seat at the table.Timestamps:00:00 Introduction and Host Roundtable01:05 Introducing the Special Guest: Phil Gamache01:55 Are Product Marketers Actually Marketers?05:50 Phil's Experience with the Four P's of Marketing09:22 Challenges and Roles in Marketing Ops12:45 The Future of AI in Marketing24:30 The Current State of AI25:10 Leveraging AI for Customer Research29:06 Practical Tips for Summarizing Customer Interviews31:58 The Importance of Context in AI Prompts40:02 Collaborating with Marketing Ops for Better Data43:23 Exploring AI Tools: MidJourney vs. DALL-E45:30 Conclusion and FarewellShow Notes:Phil's LinkedInHumans of Martech PodcastHosted by Ausha. See ausha.co/privacy-policy for more information.

Sandrine, Head of Product Marketing chez Welcome to the Jungle vient nous parler de carrière, création et organisation de la fonction PMM mais aussi du framework utilisé pour définir les OKR lorsqu'elle était chez Amazon.. Découvrez les coulisses du fonctionnement de la fonction PMM chez Welcome to the jungle: de sa création quand elle est arrivée il y a + de 2 ans, à aujourd'hui.

In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing. She shares how a research background shaped her PMM instincts, what it's like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

Le bon partenaire tech peut faire toute la différence pour votre produit. AppUnite s'intègre à votre équipe pour développer des applis solides, prêtes à passer à l'échelle. Plus d'infos : https://bit.ly/3FBanHZSandrine, Head of PMM chez Welcome to the Jungle nous explique les spécificités de faire du Product Marketing en marketplace où il y a, à la fois une branche B2B (recruteurs) et B2C (candidats) à gérer.Découvrez :

In this episode, Jon and Max explore the idea of social capital and its significance in creating resilient networks of trust and support, especially in times of societal upheaval. They also look into the practicalities of starting a small-scale chicken farm, discussing the balance between effort and reward, and the importance of not overcomplicating things. We're giving away a multimeter! (ship within US only) How to enter 1. Follow our PMM Sponsors @altair_tech2. Share the newest episode of PMM and tag @MaxBitbuybit OR @linkinparkrulz_ OR @prevhashnonce so we know you shared. IMPORTANT LINKS https://freesamourai.comhttps://p2prights.org/donate.htmlhttps://ungovernablemisfits.comVALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym @ https://paynym.rs/+misfit- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME STICKERS @ https://www.ungovernablemisfits.com/shop/ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout. LAKE SATOSHILake Satoshi is a private lake located on 130 acres of land in Mid-Michigan. Originally a gravel pit, Lake Satoshi has since evolved into a tranquil oasis for those who love the great outdoors and Bitcoin culture.With the growing popularity of Bitcoin, Lake Satoshi has become a hub for like-minded individuals to network, camp, collaborate, and enjoy all that the property has to offer.The Annual Lake Satoshi Retreat is a unique weekend-long event in August (8/02). Friday you can freelance and enjoy dinner on us! Saturday is the main event, packed full of BBQ and opportunities to learn about Bitcoin.

In this episode, Joan Gaffney, founder and executive coach at ShiftNova, joins Louise Liu to share her thoughts on how product marketing managers can navigate the intense demands of their role without falling into burnout. She also shares some helpful tips on how managers can support their teams in managing burnout and emphasizes the importance of personal development and self-worth in building resilience.For more insights, please check out Joan Gaffney's article, Ring of Fire: Burnout and the PMM.All rights reserved. © Product Marketing Hive.

You can't get a successful GTM without a good product in the first place. Appunite is the product development powerhouse that embeds with your team to build apps that scale. Learn more at https://bit.ly/3FBanHZMaja Voje, Go-To-Market advisor and author of the best-selling book Go-To-Market Strategist, shares her journey from working in-house to building her own business and publishing a best-seller.Together, we discuss:

You can't get a successful GTM without a good product in the first place. Appunite is the product development powerhouse that embeds with your team to build apps that scale. Learn more at https://bit.ly/3FBanHZMaja Voje, the GOAT of Go-To-Market and author of the best-selling book Go-To-Market Strategist, breaks down the 7 Go-To-Market motions and how to choose the right one for your business.We cover:

Neste episódio do Product Guru's, Paulo Chiodi conversa com Amanda Farias, especialista em gamificação que liderou estratégias no iFood. Amanda explica o que é gamificação de verdade, quando e como aplicá-la de forma eficiente, e destaca exemplos práticos usados no iFood, como a retrospectiva de pedidos e a roleta da Black Friday. Ela também aborda a importância do storytelling, os riscos da gamificação mal planejada, e como medir o sucesso além das métricas básicas de engajamento.O episódio é uma verdadeira aula sobre como usar gamificação estrategicamente em produtos digitais, sem cair na armadilha de soluções rasas. Amanda compartilha insights valiosos sobre hipóteses, testes, narrativa e o papel da gamificação na era da inteligência artificial. Se você quer entender como usar a gamificação para impulsionar engajamento e conversões no seu produto, este episódio é essencial!/// Os melhores profissionais estão sempre um passo à frente. Seja PM3!Neste mês, a PM3 completa 7 anos! Para comemorar, eles liberaram uma Lista VIP exclusiva, disponível até 11 de março. Ao entrar, você garante acesso a uma oferta, além de surpresas exclusivas - antes de todo mundo - para se tornar aluno PM3 e dar um passo à frente na sua carreira. E o melhor de tudo: economizando.Não perca essa oportunidade! Escaneie o QR code na tela ou acesse o link na bio e garanta seu lugar!https://go.pm3.com.br/Lista-Vip-PG/// Onde encontrar os convidados:Amanda Farias | Product Growth & Innovation @ Ifoodhttps://www.linkedin.com/in/amanda-farias-16334b97/// Nesse episódio abordamos:• Gamificação é transformar experiências cotidianas em algo motivador.• Não é todo produto que se beneficia da gamificação.• Gamificação é excelente para resolver problemas de curto e médio prazo.• Exemplo real de gamificação no iFood: retrospectiva e roleta de prêmios.• Storytelling e narrativa são fundamentais para engajamento real.• A gamificação pode gerar custos se não for bem planejada.• Emblemas e recompensas não financeiras são alternativas inteligentes.• A métrica principal para medir sucesso é conversão, não apenas engajamento.• Gamificação precisa estar alinhada com o tom de voz e branding da marca.• A inteligência artificial pode potencializar a gamificação criando experiências únicas./// Capítulos00:00 Abertura02:11 Importância da gamificação em 202403:18 O que é gamificação de verdade?04:43 Gamificação serve para todos os produtos?06:46 Exemplos reais de gamificação no iFood09:22 A roleta do iFood e a importância do som12:23 Como criar hipóteses para testar gamificação14:45 Tendências globais e gamificação na China16:21 Gamificação nos 100 milhões de pedidos do iFood20:18 Mantendo o engajamento a longo prazo23:54 Como equilibrar custo e recompensa na gamificação27:13 Como medir o sucesso real da gamificação31:25 Cashback é gamificação?34:44 Papel do storytelling e narrativa na gamificação37:43 Exemplo do Itaú e estrutura de gamificação41:18 A importância do PMM na estratégia de gamificação43:27 A IA e o futuro da gamificação46:00 Encerramento/// Onde encontrar a Product Guru's:WhatsApp: https://whatsapp.com/channel/0029Va7uwHS5fM5U0LIatu3XX (antigo Twitter): ⁠https://twitter.com/product_gurus⁠LinkedIn: ⁠https://www.linkedin.com/company/product-guru-s/⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/product.gurus/⁠

You can't get a successful GTM without a good product in the first place. Appunite is the product development powerhouse that embeds with your team to build apps that scale. Learn more at https://bit.ly/3FBanHZMany see GTM as picking channels or running a launch campaign. But as Maja Voje, THE Go-To-Market expert and best-selling author of Go-To-Market Strategist, explains, it's a much more holistic journey that requires prioritization and strategic focus.In this episode, we dive into:

If you're tired of building landing pages that follow "best practices" but still fail to convert qualified leads, this episode will change everything. Whether you're a product marketer afraid of paid ads or a demand gen specialist struggling to get PMM buy-in, this episode will help you create pages that actually respect your buyers' intelligence while driving real business results.  This week, we've joined by Tas Bober, growth marketing advisor and Scroll Lab founder. She reveals why the traditional approach to landing pages and sales collateral is fundamentally broken.We're covering:Why most B2B landing pages look identical (and why everyone hates them)How hiding pricing backfires when buyers find wildly different answers on RedditThe simple reason most CTAs fail (and it has nothing to do with the button text)How B2B companies waste countless hours debating stock photos instead of fixing real problemsThe contrarian approach: Why a good landing page should DECREASE your conversion rate"No one buys pants on the first visit" - Why optimizing for direct conversions is misguidedHow to build a freelance business: "Back up your backup" and why your career hinges on your networkIn this episode, Tas explains to the misfits her "champion's business case" framework that replaces manipulative marketing tactics with transparent, value-focused content. She delivers practical wisdom for creating landing pages that treat buyers like adults. Listen for actionable insights on disqualifying bad-fit leads, writing effective CTAs, and building a foundation for freelance success beyond the corporate grind.Timestamps:02:43 Are Product Marketers Actually Marketers?03:38 "Product Marketers Are CEOs, Baby" - Why PMMs Run the Show07:00 The Biggest Red Flags on Landing Pages09:00 The Champion's Business Case Framework for Landing Pages12:25 What a Complete Business Case Contains14:25 Why PMMs Don't Like Paid Ads (But Should)17:00 Why PMMs Should Be Involved in Campaign Landing Pages22:00 How to Create Effective CTAs That Actually Convert27:00 Why Hiding Pricing Information Backfires31:12 The Truth About B2B Buying Behavior (It's Not What You Think)37:15 Why Good Landing Pages Decrease Conversion Rates45:00 How B2B Sales Collateral Overwhelms Buyers48:03 The MVP Approach to Landing Pages for Resource-Strapped PMMs54:15 The Problem with Obsessing Over Stock Photography57:22 How to Build a Successful Solo Consulting Business01:01:12 Building Your Network as Your Net WorthShow Notes:Tas LinkedInHer B2B website and landing page resource hub Tas Website Hosted by Ausha. See ausha.co/privacy-policy for more information.

Charlotte CPO et Selma ex. CMO chez Skillup partagent, sans filtre, leur réflexion sur le recrutement de leur 1st PMM.Elles reviennent sur les coulisses de cette reflexion, les discussions parfois tendues (mais toujours bienveillantes) entre CMO et CPO, et les erreurs à éviter pour éviter frustrations et désalignements.Au programme :

#236: Product Marketing | Product marketers are no strangers to change. Whether it's navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving - and in 2025, that evolution is only accelerating.This Exit Five Live session is built to help you stay ahead. Dave sits down with Natalie Marcotullio (Head of Growth & Product Marketing at Navattic), Jason Oakley (Founder of Productive PMM), and Eric Holland (Senior PMM at Betterworks and Co-Founder of DemoDash) for a tactical discussion on how to sharpen your skills, adapt to a shifting landscape, and deliver measurable impact.They cover:What a successful product marketing function looks like in B2BTools, frameworks, and metrics that actually matterHow to align with sales and customer successTrends to watch in 2025 and beyondTimestamps(00:00) - – Intro to Natalie, Jason, and Eric (03:33) - – Why product marketing is the most important function in B2B marketing (05:23) - – Defining the role: What should product marketing actually own? (07:33) - – How PMM impacts revenue, growth, and pipeline (09:03) - – Differentiation: What it really takes and why most companies get it wrong (11:33) - – Real examples of effective positioning in crowded markets (16:03) - – What bad product marketing looks like (17:33) - – Why PMMs need to market the product more (and not just during launches) (20:33) - – Launch marketing, momentum, and creating "marketable moments" (22:33) - – Why PMM charters don't work - and what to do instead (24:33) - – How to measure product marketing impact (with or without KPIs) (32:07) - – Tying assets and enablement to revenue (33:37) - – Tracking usage without a big tech stack (36:37) - – Who owns positioning: PMM vs brand? (38:37) - – How to shine as a PMM in a sales-led org (43:07) - – The death of one-pagers and what to use instead (45:37) - – What to look for when hiring a great product marketer Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Charlotte CPO et Selma ex. CMO chez Skillup partage leur retour d'expérience et conseils pour bâtir une vraie collaboration et éviter ces désalignements entre marketing et produit sans PMM. Car soyons clairs, l'un ne peut pas avancer sans l'autre. Mais ce n'est pas un secret, le marketing et le produit ont parfois du mal à se comprendre. Surtout quand il n'y a pas de PMM pour garantir le lien entre les 2 fonctions !Le produit reproche au marketing de mal communiquer sur les fonctionnalités. Et le marketing est frustré que le produit n'évolue pas plus vite et de ne pas être assez accompagné pour promouvoir le produit de façon pertinente.Au programme :

PMM takes a look at a survey doing the rounds about proposed changes to the MOT and how the industry has reacted. We also take a look at a new phenomenon – that of the MOT desert, and chat to GOPHR, the company which has highlighted the problem. -----To read the articles mentioned in this episode and for more Aftermarket news, check out the PMM website at https://pmmonline.co.uk

Jérémie, CMO part time chez iytro vient parler de restructuration d'offre Produit.Un exercice qui peut faire peur mais qui est parfois essentiel pour s'adapter aux tendances du marché, atteindre une cible en particulier ou tout simplement améliorer les performances.Mais restructurer une offre produit ce n'est pas lancer un nouveau produit bien au contraire. C'est capitaliser sur ce qui marche, apprendre de ce qui ne fonctionne pas pour repositionner son offre sur le marché.Jérémie nous partage sa méthode pas à pas pour réussir une restructuration d'offre. Découvre :

In this episode of PMM, we embark on a unique journey filled with candid conversations and unexpected adventures :) . Jon reflects on his visit to Pubkey with Bassload and Fundamentals - what was the vibe like? the dangers of MSG and reuniting with the boys. He also reports back on his 16 hour expedition to retrieve the Ungovernable Misfits apparel.Soul Exporter went on his own adventure since the last PMM and he was able to put pen to paper, give the show a great piece of writing and an audio version of it as well! IMPORTANT LINKS https://freesamourai.comhttps://p2prights.org/donate.htmlhttps://ungovernablemisfits.comVALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym @ https://paynym.rs/+misfit- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME STICKERS @ https://www.ungovernablemisfits.com/shop/ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout. LAKE SATOSHILake Satoshi is a private lake located on 130 acres of land in Mid-Michigan. Originally a gravel pit, Lake Satoshi has since evolved into a tranquil oasis for those who love the great outdoors and Bitcoin culture.With the growing popularity of Bitcoin, Lake Satoshi has become a hub for like-minded individuals to network, camp, collaborate, and enjoy all that the property has to offer.The Annual Lake Satoshi Retreat is a unique weekend-long event in August (8/02). Friday you can freelance and enjoy dinner on us! Saturday is the main event, packed full of BBQ and opportunities to learn about Bitcoin.

Is your message testing just throwing random ingredients into a pot and hoping it tastes good? In this no-holds-barred episode, the boys tackle the chaos of message testing and why most PMMs are doing it wrong. From useless A/B tests with tiny sample sizes to executives demanding "just one more tweak," we dive into what actually works. Tune in for laughs, practical frameworks, and why your mom's cooking method isn't a valid messaging strategy. We're covering:Only 30% of product marketers have ever actually tested a message (and most of them did it wrong)Why A/B testing is the "let's not commit" cop-out of marketing teamsThe one-variable rule: why testing multiple things at once is destroying your resultsThe critical difference between message testing and A/B testing that most marketers missHow to build a message testing framework that gets leadership buy-in immediatelyIf you've ever sat through a meeting where someone suggested "Let's A/B test it" for a campaign going to 150 people, this episode will either validate your frustration or completely change how you work. Either way, your next messaging project just got a whole lot more effective.Timestamps01:39 Question: How Many PMMs Actually Test Messages?02:31 Why A/B Testing Is Often the Wrong Approach04:00 Statistical Significance and Sample Size Problems05:58 Testing Text vs. Testing Visuals06:05 Messaging as Strategy vs. Tactical Implementation  09:01 Differentiating Message Testing from A/B Testing12:15 The Commitment Problem in Marketing Decision-Making16:16 How Trade Shows Can Validate Positioning and Messaging19:45 Message Testing to Define Product Uniqueness22:00 Eric's Process Misstep: Jumping to Experimentation Too Soon27:45 The Scientific Method in Message Testing29:01 The Gumbo Analogy: Why Most Marketing Isn't Replicable34:15 Isolating Variables in Message Testing35:36 Building a Strong Hypothesis Framework38:25 Gab's Message Testing Resources (Message Market Fit)41:30 The ROI of Message Testing and Business Consequences44:35 Final Thoughts and Key TakeawaysShow notes:Victoria Rudi's Messaging FrameworksMessage Market Fit - Gab's resource for message testing frameworks and templates.Freckle.io - The Clay alternative talked in the example Hosted by Ausha. See ausha.co/privacy-policy for more information.

Le Product Marketing, c'est l'agent qui transforme l'artiste talentueux en véritable rockstar.

We have a rule here: Never get the same guest twice. Well, we've just broken it now because we're getting Michele Nieberding for the 2nd time!The Director of Product Marketing at Metarouter, the Martech queen and two-time Top 100 PMM, returns to challenge one of the biggest assumptions about product marketers. We dive into the blurred lines between PMM, marketing, and product teams, why some org structures set PMMs up for failure, and how AI is reshaping the role. Plus, Michele drops tactical insights on working with sales, disqualifying bad leads, and scaling impact as a solo PMM. We've talked about: ✅ The launch hamster wheel—why PMMs get stuck in product launches & how to escape it✅ The red flags: If your PMM team reports to the CRO, run!

Pierre Herubel, expert Growth B2B (audience de +130k sur Linkedin) nous fait une Masterclass sur le Messaging : l'un des piliers phare du Product Marketing. Car le messaging est un exercice stratégique qui requiert une connaissance fine de son marché et de son audience. Mais pas que. Prendre à la légère cette étape c'est prendre le risque de rater son lancement produit.Alors, Pierre nous partage son Playbook pour mettre en place une stratégie marketing et messaging gagnante. Découvrez

Product marketers with a sales background often feel like they have a superpower. The opposite is even truer.Kyle Coleman, CMO at Copy.ai, says yes—and he's got the career journey to back it up. From SDR to marketing exec, Kyle breaks down why sales and marketing are inseparable, how storytelling (not the best product) wins markets, and why staying close to revenue is the key to career growth. Plus, he shares how he personally closed $350K in outbound sales while leading marketing.✅ Why storytelling—not features—wins markets (just ask Salesforce).✅ The biggest mistake most product marketers make when trying to prove their impact.✅ Sales and marketing: two sides of the same coin or completely different beasts?✅ Why the best PMMs own the revenue conversation.✅ The "ivory tower" trap that kills product marketing impact.✅ Kyle's secret to getting buy-in from execs for category creation (hint: 75+ interviews).✅ A real-life sales deck fail—and how Kyle fixed it by actually selling.✅ The #1 piece of career advice for product marketers who want to be CMOs.If you're a product marketer aiming for the CMO seat, this episode is your playbook.

Pierre Herubel, expert Growth B2B (avec une audience de +130k sur Linkedin) vous explique pourquoi votre messaging ne convertit pas (et comment l'améliorer). On décrypte les erreurs les plus courantes et les pièges à éviter :

We're kicking off season 4 with Chanel Chambers, VP of Marketing at Lakeside Software. As a product marketing leader and past music teacher, she's joining us to break down the role of product marketing, why it's central to a business's success, and how PMMs can increase their influence. From jazz improvisation to AI-driven business strategies, Chanel shares fresh insights on how product marketers can start treating their role with a business holistic approach and how to create credibility internally AND externally. We're talked about:

On trouve peu de ressources pour aider les entreprises à recruter les bons profils PMM et pour accompagner les Talents PMM dans la préparation des entretiens.C'est de l'histoire ancienne puisque Benjamin, Group PMM chez Pennylane, vient au micro du podcast pour un épisode 100% dédié au sujet du recrutement.Avec + de 5 recrutements PMM effectué, il sait de quoi il parle !Il nous explique :

Benjamin, Group PMM nous raconte les coulisses de l'organisation Product Marketing chez Pennylane, l'une des licornes françaises dans la Fintech.Découvrez

Un épisode un peu spécial, où on inverse les rôles avec Yanis Guillard, PMM chez Plezi. Je me suis prêtée à l'exercice de mes invités pour prendre la parole non pas pour poser des questions mais pour répondre à des questions. Au travers de notre échange, nous avons parlé de :

Lucas, PMM spécialisé dans l'IA nous partage des conseils concrets pour progresser dans l'utilisation de l'IA et savoir gérer les limites. Découvrez

Lucas, PMM freelance nous explique comment faire de l'IA son assistant virtuel et réussir à gagner jusqu'à 15 heures par semaine.Découvrez

Despite the January snow throwing a wrench in our Chattanooga plans, the excitement is palpable as we hope to have PMM presence at the  Columbus' model show.  Mike and Dave gear up for "Shop Talk" for episode 134,  tackling a couple of modeling related topics, as well as a journal topic from Steve Anderson's "A Guided Journal for Modelers".   Meanwhile for episode 135, Mark Copeland from the National Museum of the Mighty Eighth Air Force joins us to bridge the fascinating worlds of modeling and military history.  We look forward to unpacking these thrilling developments and enriching our community with the exclusive conversations ahead.We're not just about revisiting old ground; we're pushing boundaries to offer fresh perspectives and uncover new directions. These episodes promises an engaging journey through the ever-evolving landscape of scale modeling, tailored just for you.Support the Show!PatreonBuy Me a BeerPaypalBump Riffs Graciously Provided by Ed BarothAd Reads Generously Provided by Bob "The Voice of Bob" BairMike and Kentucky Dave thank each and everyone of you for participating on this journey with us. We are grateful for having you as listeners, and the community that has grown around Plastic Model Mojo makes it all worth while.

In this episode of PMM, hosts Jon and Max discuss Jon and Bassload's upcoming energy Q+A at Pubkey in New York.They DELVE into the Meshtadel Super Nodes: Ben Gunn's forestry and manufacturing ventures in the UK, and Untapped Growth's cattle ranching in Oklahoma, both seen as fostering community and self-sufficiency. The discussion touches on the challenges of finding reliable human capital for these initiatives, drawing parallels to the flaky nature of modern society.The episode also includes a philosophical musing from Bubba on simplicity versus complexity in intelligence. Jon shares his written piece on preserving punk culture through modern means, advocating for self-reliance, community building, and maintaining punk's rebellious spirit in today's context. They talk about maintaining emotional capital amidst the struggles of community building, the importance of not selling out, and encourage listeners to engage in activities like homesteading, learning new skills, and contributing to local communities as a new form of punk resistance. The episode concludes with an invitation to Lake Satoshi and a call to stay true to the punk ethos within the Ungovernable Misfits' community.IMPORTANT LINKS https://freesamourai.comhttps://p2prights.org/donate.htmlhttps://ungovernablemisfits.comVALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym @ https://paynym.rs/+misfit- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME CLOTHING @ https://ungovernablemisfits.com/store/- BUY SOME ART!! @ https://ungovernablemisfits.com/art-gallery/BIFROST MANUFACTURINGBifrost Manufacturing offers custom and mass-produced manufacturing services like CNC Plasma Cutting, Water Jet Cutting, Industrial and Consumer FDM services, DMLS printing, Welding and Fabrication, and product design and engineering. They also work with local educational institutions to help manufacture parts for various STEM programs.ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout.(00:00:00) INTRO(00:08:17) Bassload & Jon @ The Pubkey on March 10th(00:11:05) On the Docket(00:13:14) BOOSTS(00:26:34) Ben Gunn | Productive Millwrights and Meadow Keepers(00:45:04) Untapped Growth | Productive Millwrights and Meadow Keepers(00:53:43) BIFROST(00:58:30) Finding and Fostering Human Capital(01:14:30) ALTAIR TECH(01:19:29) Philosopher's Pit Stop: A Minstrel's Musings(01:21:06) LAKE SATOSHI(01:26:36) Don't Forget the Struggle, Don't Forget The Streets(01:39:58) Open Letter To The Scene

Are you ready to take the leap into fractional work?In this episode of We're Not Marketers, Gab, Zach, and Eric dive into the realities, challenges, and triumphs of betting on yourself as a fractional Product Marketing Manager (PMM). They explore:The mindset shifts required to succeed in a fractional career.Lessons learned from building your niche and refining your offer.How confidence, community, and obsession fuel success.Why intentional trade-offs and clear goals are the foundation for thriving as a solopreneur.From navigating imposter syndrome to celebrating small wins, this conversation is packed with practical tips and inspiring insights to help you find your footing and take control of your career.Whether you're a PMM considering the fractional path or a solopreneur looking to sharpen your approach, this episode offers the advice and encouragement you need to bet on yourself and thrive.

In part 2 of the 2024 Year In Review, we check into the ever-changing landscape of Bitcoin mining statistics. Over the past year, the hash value has seen a significant drop, impacting miners' earnings. We discuss the challenges and opportunities in the mining industry, including the timing of buying mining gear and the innovative projects undertaken by the community, such as solar mining builds, Solo Sundays and yes.. shitaxes.It was the first year of a show dedicated to Meshtadel meanderings titled PMM, which stands for whatever you want it to stand for. Pastuerized Milk is Malnutrition, Pleb Made Mechandise, Personal Meshtadel Meetings...the list goes on. Anyways, it was a great year for PMM, exploring many broad topics and creating a show that adds to the pulse of a cicrular economy. In 2025, we hope to add to that pulse.Lastly, we go over our specials that ended 2024 breaking down the Ashigaru episode and it's significance. Also, Foundation has a new device. Not sure if you knew! So check that out. It's been a wild ride of a year and we hope to keep the pace up for you guys in 2025. A lot of big things on the way and we hope you'll continue to support this grassroots initiative as much as you can.IMPORTANT LINKS https://freesamourai.comhttps://p2prights.org/donate.htmlhttps://ungovernablemisfits.comLINCOIN MINING Struggling to keep up with the mining scene? @lincoinmining provides cutting-edge software and strategies to maximize your ROI. Problem solved.Visit https://lincoin.com to see their suite of products!ALTAIR TECHNOLOGIESAltair Tech is your one-stop shop for pleb mining supplies. They carry Bitaxes, Urlacher Conversion Kits, Bitmain Antminers, Shrouds, etc. Anything you can think of when it comes to Bitcoin Mining :).Use the affiliate link above and don't forget to use code UNGOVERNABLE at checkout.BIFROST MANUFACTURINGBifrost Manufacturing offers custom and mass-produced manufacturing services like CNC Plasma Cutting, Water Jet Cutting, Industrial and Consumer FDM services, DMLS printing, Welding and Fabrication, and product design and engineering. They also work with local educational institutions to help manufacture parts for various STEM programs.VALUE FOR VALUEThanks for listening you Ungovernable Misfits, we appreciate your continued support and hope you enjoy the shows.You can support this episode using your time, talent or treasure.TIME:- create fountain clips for the show- create a meetup- help boost the signal on social mediaTALENT:- create ungovernable misfit inspired art, animation or music- design or implement some software that can make the podcast better- use whatever talents you have to make a contribution to the show!TREASURE:- BOOST IT OR STREAM SATS on the Podcasting 2.0 apps @ https://podcastapps.com- DONATE via Paynym @ https://paynym.rs/+misfit- DONATE via Paynym to JON @ https://paynym.rs/+idealpresident82- DONATE via Monero @ https://xmrchat.com/ugmf- BUY SOME CLOTHING @ https://ungovernablemisfits.com/store/- BUY SOME ART!! @ https://ungovernablemisfits.com/art-gallery/(00:00:00) Hope You Had A White Christmas(00:00:30) ACTION NEWS! - YEAR IN REVIEW(00:23:18) P.M.M. - YEAR IN REVIEW(00:37:53) We Wish You an Ungovernable Christmas(00:41:32) The Ashigaru Interview(00:47:54) Top Secret Preview(00:50:07) The Passport Prime Release Show(01:01:09) #FREESAMOURAI(01:06:56) Sick Of This Mate(01:10:55) Love You Mr. Crown!(01:11:52) Slaggin' Eachother Off(01:12:53) Starting and Ending the Year w/ Frank Carter

Making your mark as a founding PMM is very difficult, especially when the role itself has an identity crisis.That's why we've asked three product marketers from our audience to join us to talk about their experience, and how to prove themselves valuable (especially when everything wants you to fail)This week, we're inviting Shoshana Kordova, Aphrodite Brinsmead, and Elliott Rayner to discuss the multifaceted role of product marketingIn this special episode, we're covering:The significance of clear messagingAI's potential for PMMsThe inherent identity crisis within our fieldStrategies for establishing effective product marketingThe necessity of a 30-60-90 day plan. This episode was made special because we've asked our listeners to join us and they accepted, so please, give us feedback and send us messages! We read everything

Episode Description:In this episode of We're Not Marketers, we're diving deep with Rob Kaminski, one-half of the dynamic duo behind Fletch PMM. Rob's journey is a masterclass in transitioning from a generalist's toolkit to a hyper-focused niche, unlocking unparalleled expertise along the way.Together, we explore the unconventional path that led Rob and his co-founder Anthony Pierri to redefine positioning and messaging for early-stage SaaS companies, focusing on the all-important homepage.What you'll learn:How to start building a market map and niche down effectively.Why being “too broad” can sabotage your positioning (and how to avoid it).The surprising power of debating with a partner to spark innovation.Why specificity is the ultimate superpower in product marketing.A behind-the-scenes look at Fletch's process of refining their service and attracting their first 25 clients.And, hear Rob's take on ‘how to position a platform', specifically the same Q we asked April Dunford last month. Who's answer will you like more: Rob's or April's? Whether you're a product marketer looking to sharpen your craft, an aspiring fractional PMM, or just curious about what it takes to truly differentiate yourself in a crowded market, this episode is packed with insights, inspiration, and actionable advice.Tune in to hear Rob's honest, no-holds-barred take on finding your focus and making it count.Show Notes 01:34 Introducing the Special Guest: Rob Kaminski02:32 Rob Kaminski's Career Journey04:36 The Role of Product Marketers06:25 Challenges in Product Marketing07:50 Importance of Execution in Strategy10:41 Navigating Internal Influence13:46 The Value of External Perspectives17:58 Building a Fractional Service19:57 Experimentation and Iteration24:14 Starting and Scaling a Fractional Business34:49 Cold Outreach and Building Expertise35:47 The Power of Niching Down37:51 Partnership Dynamics and Decision Making41:57 Creating Forcing Functions and Urgency43:51 The Importance of Specialization50:56 Positioning and Messaging Strategies59:42 Closing Thoughts and FarewellsHow to connect with RobRob Kaminski LinkedIn Profile FletchPMM websiteHosted by Ausha. See ausha.co/privacy-policy for more information.

Questions covered in this episode: 0:18 Opening Question: Journey into and through product marketing1:48  How do you think about deciding what KPIs truly reflect the success of product marketing efforts? Do you have any favorite KPIs that you feel have been overlooked but are useful for product marketing? 05:33 How do you think about the reporting cadence and how that's historically worked best for you and your teams?08:17  Do you have any advice for ensuring that KPIs are not just numbers on a spreadsheet but telling a compelling story?12:37 How do you think about working with enablement and bridging that to generating revenue and measuring the success of the effort that you tie into enablement?16:57  How do you ratchet up the maturity of those KPIs between enablement and product marketing as the organization grows and evolves? 21:08 Can you share how you made the jump from PMM to overall marketing and your biggest challenge faced during that transition? 27:39 Is there any book or podcast or blog or anything that you've read throughout that's had a significant impact on your career and helped you out? Want more insights from Charlene? Check out her Sharebird Profile.Looking to connect? You can find Charlene here on LinkedIn.

Product Marketing Managers, let's face it: you're juggling a million tasks, from crafting compelling narratives to deciphering market trends, all while trying to stay ahead in an ever-evolving digital landscape. It's like trying to solve a Rubik's Cube while riding a unicycle - challenging, to say the least. But what if there was a way to not just keep up, but to leap ahead? Enter the game-changing world of AI, a tool that's revolutionizing the PMM playbook faster than you can say "go-to-market strategy." From ideation to copywriting, from research to those daily tasks that seem to multiply endlessly, AI is transforming how PMMs work. But how exactly are savvy professionals leveraging this technology to supercharge their efforts? That's exactly what we're about to unpack. To guide us through this AI-powered marketing revolution, we have a true expert in the field joining us today. I'm thrilled to welcome Gabe Wahhab to our show. Gabe is a growth-minded entrepreneur turned intrapreneur, with an impressive background in product marketing. He's worked with industry giants like HubSpot, where he played a key role in developing and implementing AI-driven marketing strategies. Gabe's unique blend of technical expertise and marketing acumen makes him the perfect guide to help us navigate the AI revolution in product marketing. AI in Marketing: Unpacked host Mike Allton asked Gabe Wahhab about: ✨ AI-Powered Efficiency: Artificial Intelligence significantly boosts PMM productivity by automating routine tasks and streamlining complex processes. ✨ Enhanced Creativity: AI tools augment human creativity in ideation and content creation, leading to more innovative marketing strategies. ✨ Data-Driven Insights: AI enables PMMs to gather and analyze vast amounts of data quickly, informing more strategic decision-making. Learn more about Gabe Wahhab Connect with Gabe Wahhab on LinkedIn Resources & Brands mentioned in this episode GabeWahhab.com HubSpot Agorapulse Finding Your Voice with AI – How to Craft a Brand Voice That Resonates with Mike Allton Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton Gong Zoom 1Up How to Create 26 Pieces Of Content From A Facebook Live Content Remix Ruheene Jaura HeyLevi Product Marketing Alliance AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing with Mike Allton Christopher Penn AI Use Cases for Ideal Customer Profiles AI Consulting AI Bootcamp AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/elevating-product-marketing-the-game-changing-role-of-ai/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever felt like a misfit in product marketing? You're not alone.In this episode of We're Not Marketers, hosts Gab, Zach, and Eric dive deep into a hot topic for PMMs: discovering and honing your unique superpower to stand out in your role. Whether you're a product marketing veteran or new to the field, this conversation is packed with timeless advice, relatable stories, and strategies to help you identify your strengths and position yourself effectively.What's Inside This Episode?Self-discovery exercises for PMMs: From creating a “win list” to identifying transferable skills.Positioning yourself for success: Why knowing your competitive strength is key for landing the right roles.Experimentation is key: How trying different PMM functions (like pricing or messaging) can reveal your passions.Practical tools: Use energy-mapping techniques to uncover the tasks that fuel your motivation and career growth.Standing out in the crowd: Why specializing in a niche or showcasing your work is a game-changer.Confidence and mindset: The power of affirmations and self-belief in defining and owning your PMM identity.Who's This Episode For?Startup PMMs and fractional product marketers in B2B SaaS who're looking to differentiate themselves and feel unignorable in their roles.Key Takeaway:Your superpower isn't just a skill—it's how you position yourself and align your passions with business needs. Stop blending in and start standing out by owning your unique value.Show Notes00:00 Introduction and Welcome01:01 Casual Banter and Golf Talk01:49 Understanding Your PMM Role02:26 Personal Experiences in Product Marketing03:33 Finding Your Competitive Strength04:48 Exploring Different Aspects of PMM06:57 Overcoming Imposter Syndrome07:51 Leveraging Your Superpower09:34 Practical Advice for PMMs14:29 The Importance of Confidence23:24 Final Thoughts and ConclusionSponsorZach Messler with Clarityrules.comHosted by Ausha. See ausha.co/privacy-policy for more information.

In this next episode of We're Not Marketers, hosts Zach, Gab, and Eric are joined by Rahim Kaba, Director and Research Analyst at Gartner, to dive into the evolving role of PMM in B2B SaaS. With over 20 years of experience in the field, Rahim shares data with perspective on the function and challenges that come with it today. Key highlights include:- The Core Identity of Product Marketers: Rahim argues that product marketers are unequivocally marketers, backed by data showing 81% of PMMs report directly to marketing teams.- Shifting Expectations and Responsibilities: Learn about the changing scope of product marketing, from content creation roles to strategic leaders in positioning and storytelling.- Strategic Insights on Launch Cadences: Rahim discusses the importance of aligning release cycles with customer adoption capabilities and how to avoid launch fatigue.- Must-Have PMM Skills: Emphasis on the significance of data literacy, with tips on upskilling and resources like the Data Literacy Project.- Build Internal Influence: Best practices to clarify PMM roles through charters and RACI models to strengthen cross-functional alignment.The conversation also touches on the growth of fractional product marketers, the implications of market trends, and advice on how PMMs can elevate their strategic influence internally.Whether you're a seasoned product marketer or just starting out, this episode is packed with practical tips, valuable research insights (umm Gartner, bro), and a clear roadmap to reinforce PMM's impact in any company. Tune in for a ‘deep-sea of research' dive of how PMMs can thrive in today's competitive landscape.Time Stamps 02:11 Rahim's Background and Role at Gartner03:15 Are Product Marketers Really Marketers?07:06 Challenges and Misunderstandings in Product Marketing09:51 The Evolution of Product Marketing14:56 Data Literacy in Product Marketing18:12 Impact of Layoffs on Product Marketing21:04 Rise of Fractional Product Marketers23:46 Specialization in Product Marketing25:28 The Appeal of Fractional Product Marketing27:06 Challenges and Strategies for PMMs28:49 Effective Product Launch Strategies33:22 Balancing Product and Marketing Priorities34:44 The Role of PMMs in Organizations38:06 Building a Product Marketing Charter44:16 Using Gartner InsightsWhere more to follow and connect with Rahim?Rahim Kaba LinkedIn Gartner Time to Value PodcastGartner for High Tech LinkedIn PageFree Gartner Webinar Recording: How Growth Organizations Source Critical PMM SkillsHosted by Ausha. See ausha.co/privacy-policy for more information.

Questions covered in this episode: 0:26 Opening Question: Journey into and through product marketing4:14  How do you convince customers to care about what makes your product different?  7:32 Can you share an example of a time when you faced intense competition and walk us through some of the processes of how you crafted competitive positioning and ultimately won major deals?11:16 How do you strike the balance between responding to some of those competitors and staying true to your vision and strategy?23:11 Can you advise some advanced tactics that are overlooked or underutilized that product marketers can level up or learn as they're looking to go head-to-head with a potential competitor? 29:53  Any book or a piece of content that's helped you propel your PMM career and how you think about product marketing?Want more insights from Michael? Check out her Sharebird Profile.Looking to connect? You can find Michael here on LinkedIn.

The role of the PMM is evolving and requires us to always adapt and be knowledgeable on new tech and initiatives. It can make a difference between a product marketer who is valuable and stack influence vs. someone who's on the layoff list.Someone who keeps pushing the limit of practical product marketing and leveraging projects short-cuts to ship more is Jess Petrella, Senior Product Marketing Manager (PMM) at ZayZoon, and she has an amazing take on becoming an efficient PMM.We discussed how AI can enhance the PMMs' capacity to analyze data and analyze opportunities, the importance of proximity with product teams, and the skills necessary for PMMs to co-create product roadmaps. The episode provides practical advice for aspiring PMMs and reflects on how to navigate better the challenges of the profession, from someone who just built the function from scratch. We talk about:Use AI for quicker data synthesis and opportunity analysisBuild advocacy skills to align with other teamsStrengthen connections with product teamsCollaborate on roadmaps to grow your roleGain skills to impact product decisionsSimplify tasks with AI to increase outputDiscover how you can build more influence as a PMM with the help of AI! Timespan:01:04 Discussing Product Marketing and Launches02:16 Are Product Marketers Actually Marketers?03:15 The Evolution of Product Marketing05:21 Building Influence as a Product Marketer17:43 Leveraging AI in Product Marketing28:53 Conclusion and FarewellShow Notes:Jess LinkedInhttps://pmmops.com/Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, Dave is a guest on the We're Not Marketers podcast, hosted by Zach Roberts (Founder of Break Into Product Marketing), Eric Holland (current Product Marketer at Klue), and Gab Bujold (Founder at Press X to Market). They sit down to talk about Dave's journey in B2B marketing—from marketing manager to CMO—hosting a podcast for B2B marketing, and organizing Exit Five's first-ever in-person event, Drive in Burlington. Plus, Dave answers one important question: Are product marketers actually marketers?We're Not Marketers and Dave also cover:One way “frameworks” might hurt your product storytelling.Why you can't just start a podcast in B2B without this obvious skill?What Dave said is “the most important role in B2B marketing”.Don't tell sales “what to do”. They almost never listen. Do this instead.Why “messaging by committee” sucks.Good news! The "80% difference" to great B2B marketing, uses two common PMM skills.How can we (product marketers) simplify B2B marketingTimestamps(01:05) - Dave's Journey and Podcasting Tips (05:05) - The Importance of Product Marketing (07:03) - Early Stage Marketing Strategies (14:16) - Building Trust and Influence in Startups (21:11) - Positioning and Messaging Challenges (25:29) - Addressing the Decline in Win Rate (28:23) - Importance of Executing Positioning (28:56) - Casual Conversation and Personal Interests (29:57) - Messaging Torture Chamber (30:30) - Marketing Strategies: Brand vs. Content (32:13) - Event Marketing Insights (33:58) - Simplifying B2B Marketing (37:37) - The Role of Podcasts in B2B Marketing (44:22) - Conclusion and Upcoming Events Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more