Podcast appearances and mentions of adrian ott

Adrian Ott talks about her book Exponential Influence: Designing Digital Habits That Engage Distracted Customers where she discusses how digital habits are created and how they can help companies build an eco-system for a competitive advantage. Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen to this interview to learn: The five triggers that influence to what a customer will give his or her time and attention. What led her to write The 24-Hour Customer. How companies of all sizes can capitalize on mistakes or disruptions of service made by competition. Adrian Ott talks with Bill Ringle about improving the customer experience.

Listen to this interview to learn: The five triggers that influence to what a customer will give his or her time and attention. What led her to write The 24-Hour Customer. How companies of all sizes can capitalize on mistakes or disruptions of service made by competition. Adrian Ott talks with Bill Ringle about improving the customer experience.

With the growth in technology, customers are more distracted than ever. Traditional marketing methods are no longer working by themselves. Adrian Ott, author of "Exponential Influence: Designing Digital Habits That Engage Distracted Customers" how technology companies have been reaching their customers through digital, and how other industries can mirror their success. Visit http://www.c-suitebookclub.com to learn more about Adrian Ott and all of our other bestselling authors. Bizcast is part of C-Suite Radio, a division of C-Suite Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Howard Lewinter welcomes Adrian Ott to the show. Time is the number one factor shaping customer behavior and decisions today. We live in a time-value economy. Adrian is the author of the book, The 24-Hour Customer. The book demonstrates how savvy companies are winning opportunities and creating competitive advantage in today's turbulent markets, creating innovative breakthroughs in products, marketing, distribution and services. Adrian is one of Silicon Valley's most respected strategists. Her clients include Fortune 500  to start-up companies. She also writes for Fast Company.

This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald is interviewing Adrian Ott. The original live interview was 07/15/11. Adrian Ott introduces us to "The 24-Hour Customer" and reveals how to master  the art of strategically harnessing the ebbs and flows of customer time and attention in order to win in today's competitive landscape. For more information about the Executive Girlfriends' Group see:http://www.executivegirlfriendsgroup.com

As clients and prospects become more difficult to reach, you might be tempted to make your marketing louder. But don't. It will only annoy them, says Adrian Ott, author of the new book, The 24-Hour Customer: New Rules in a Time-Starved, Always-Connected Economy. Instead focus on strategic marketing that fits into the "ebbs and flows" of their time. Listen as Ott outlines how to embed yourself and your services into clients' habits and routines and some of the new rules for marketing services.