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Here at the Apttus Accelerate conference in San Francisco, I watched Inhi Cho Suh, the GM at IBM Watson Marketing, perform her Quote-to-Cash Innovator session. On stage, she revealed that 92% of purchases today are influenced by social, digital engagement & experience is now the product. But she also warns that although data is the new currency, acting with integrity is a call to action for all businesses She also told the audience that "Don’t use your competitors as the bar against which you measure yourself. Ask yourself, what was the last best experience your customer had? Regardless where hey had it. That’s your bar.” - This really resonated with me and I invited her onto the podcast to tell me more about how IBM is much more than a tech company and were ranked a leader in Gartner Magic Quadrant™ for multichannel marketing hubs last month. I also wanted to find out more about how Apttus' intelligent middle office platform will be coming to the IBM Cloud so caught up with her at the event for a quick chat. Inhi Cho Suh is the General Manager, IBM Collaboration Solutions. Inhi began her career with IBM in 1998, joining the worldwide customer set strategy team for IBM's Personal Systems Group. She then went on to hold a variety of leadership and management positions focused on strategic growth, development, and marketing. Most recently, Inhi was the Vice President for Big Data, Information, Integration, and Governance in IBM Software Group, responsible for all areas of the business. Prior to joining IBM, Inhi was a consultant in the education sector focused on international student teaching and counseling for university and professional institutions. Inhi received a Bachelor of Science from Duke University and a Juris Doctorate from North Carolina Central University School of Law. She is a licensed attorney in the state of North Carolina.
Microsoft VP Hayden Stafford said in his Keynote at Apttus Accelerate that "It's not industries that are transforming, it’s companies transforming industries. More precisely it's people transforming those companies." As sales teams worldwide are increasingly looking to speed up the selling process and do more by leveraging applications like Dynamics 365, Office 365 and LinkedIn Sales Navigator I caught up with Hayden Stafford to find out more about Microsoft's vision and the partnership with Apttus. We also discuss how the traditional manufacturing space is changing rapidly with IoT and how together with Apttus and Dynamics 365 integrations, Microsoft is readying the manufacturing industry to digitally transform. Guest Info Hayden is a senior IT executive with 25 years of professional experience in consulting, marketing and sales at Ernst & Young LLP, IBM Corporation, Salesforce.com and most recently, Microsoft. He has global experience living overseas as well as managing complex global business/IT consulting and sales organizations. He has extensive industry experiences in Financial Services and Health Care organizations. Prior to taking his new worldwide enterprise sales leadership role at Microsoft where is he responsible for Global Sales for Microsoft's Enterprise Business Applications Business Unit - Dynamics 365, Hayden was the head of industry solution sales at Salesforce.com. In this role, he was charged with building the new Industry Business Unit (IBU) and driving sales execution across the six focus industries the company deemed strategic to the business. Additionally, given his deep understanding of financial services customers, he was also the global head of the Financial Service Industry across all products where he was responsible for driving the overall strategy and growth of the FSI industry agenda. Prior to Salesforce, Hayden was a Vice President and Managing Director at IBM. While at IBM, he was responsible for key Financial Markets and Retail Banking customers based in New York City with overall responsibility for global profit, revenue, signings, services delivery and client satisfaction. Key customer locations and business experience included NYC, London, Tokyo, Hong Kong and Shanghai.
Around 3,500 representatives from the largest enterprises in the world braved the unseasonal heatwave in San Francisco to attend the Apttus Accelerate conference over in Pier 48 last week. As the doors opened for the show, word spread quickly about the quote-to-cash solution provider being recognized as a visionary in the 2017 Gartner Magic Quadrant for the second year in a row. It’s easy to see how Apttus have been continuously growing at a phenomenal rate since its humble beginnings in a laundry room. After bootstrapping its way to unicorn status, it can now only be a matter of time that they hit the IPO button. I invited Apttus CEO Kirk Krappe onto the show to learn about their entire journey and introducing the world's first intelligent agent at Accelerate.
Derek Schoettle, General Manager of IBM’s Watson Data Platform, had a fantastic keynote speech at the Apttus Accelerate event in San Francisco. Demystifying all those not so user-friendly phrases such as AI, Machine Learning, and cognitive business just before lunch was a tough ask but he made it look effortless. If today's cognitive businesses are already achieving new levels of performance – from improving customer engagement to scaling expertise to driving innovation and growth. I had to find out more. I caught up Schoettle and asked him to share an insider’s view to the innovation that drives IBM Watson and for providing insight on how to build your cognitive business. Most importantly, the examples of real-world ROI from leveraging Watson for Quote-to-Cash and business performance.
I spoke with Lauryn Haake, a managing director for HBR Consulting, a company focused on law firm and law department operations. We discussed the rise of contract lifecycle management (CLM), the most pressing issues in this area, how legal teams can apply CLM, the one thing that teams should focus on if they want to successfully manage their contracts, and where the CLM sector headed. Lauryn will also be speaking at the upcoming Apttus Accelerate conference in San Francisco.
I spoke with Lauryn Haake, a managing director for HBR Consulting, a company focused on law firm and law department operations. We discussed the rise of contract lifecycle management (CLM), the most pressing issues in this area, how legal teams can apply CLM, the one thing that teams should focus on if they want to successfully manage their contracts, and where the CLM sector headed. Lauryn will also be speaking at the upcoming Apttus Accelerate conference in San Francisco.