Podcasts about ibm watson marketing

„Gabriele ist eine Transformatorin! Sie zeigt, wie sich die Kommunikation durch Digitalisierung und Künstliche Intelligenz – jetzt und in Zukunft – verändert. Sie führt begreifbar in die Zukunft der Kommunikation ein und nimmt den Teilnehmern die Angst. Sie öffnet den Geist, zeigt die Chancen und macht sogar Lust auf den Wandel und das Experimentieren mit neuen Kommunikations-Technologien, -Kanälen und -Strategien“, so Torsten Mehl, Vertriebsleiter Acoustic – ehemals IBM Watson Marketing. Gabriele Horcher ist Kommunikations-Wissenschaftlerin, Keynote- und Transformational-Speakerin. Sie ist Unternehmerin, Bestseller-Autorin und eine der gefragtesten Expertinnen zur Zukunft der Kommunikation. Sie lehrt als Dozentin an unterschiedlichen Fachhochschulen und Weiterbildungseinrichtungen. Gabriele gehört zu den „Top 100 Excellente Unternehmer“. Sie unterstützt Geschäftsführer, Marketing-, Personal-, Vertriebs- und Serviceleiter dabei, mit ihren Zielgruppen zukunftssicher zu kommunizieren. Zum Redner - Profil von Gabriele Horcher: https://www.expert-marketplace.de/redner/gabriele-horcher-kommunikation/ Bestellen Sie jetzt kostenfrei unsere Top 100 Kataloge und finden Sie den perfekten Referenten für jeden Anlass: https://www.speakers-excellence.de/service/katalogbestellung.html -------------------------------------------------------------------------------------------------- Mehr Informationen zu Speakers Excellence unter: www.speakers-excellence.de Abonnieren Sie unseren Kanal für weitere spannende Impulse: https://www.youtube.com/speakersexcellencetv Folgen Sie uns auch auf ... Facebook: https://www.facebook.com/speakers.excellence/ Instagram: https://www.instagram.com/speakersexcellence/ dem Speakers Excellence Blog: https://www.speakers-excellence.de/se/blog/

Imagine a globally recognized brand (say, IBM Watson Marketing) decides to spin out and gets packaged up and purchased by private equity. Imagine said brand not only has big name recognition, but also a handful of acquisitioned companies with some seriously loyal customers. So, you’re a brand-new company with 1,000+ employees, 3,500+ customers in 21 countries, and 5 major products; you need to build an infrastructure, culture, and brand from scratch. Top that all off with a worldwide pandemic, and you’ve got one seriously big challenge ahead of you. Enter CMO Norman Guadagno. Joining Acoustic in 2019, Norman’s mandate was to create a brand, build a marketing organization, and build a company for the IBM carve-out. Daunting, yes, but in this epic episode, Norman shares how Acoustic has made a name for itself. From partnering with HR to establish a distinct culture to selling the new brand to existing customers, this jam-packed episode is a must for courageous B2B marketers everywhere.

Today we rebroadcast our conversation with Jon Chang, Global Product Marketing Manager for IBM Watson Marketing. Prior to his current role, John worked at companies such as General Assembly, Kickstarter, and Stack Overflow. In today's episode, we are going to uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Show NotesConnect With:Jon Chang: LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Jon Chang, Global Product Marketing Manager for IBM Watson Marketing. Prior to his current role, John worked at companies such as General Assembly, Kickstarter, and Stack Overflow. In today's episode, we are going to uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Show NotesConnect With:Jon Chang: LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

In this episode, Paul Roetzer interviews Loren McDonald (@LorenMcDonald), Program Director, Marketing Research at Acoustic (formerly IBM Watson Marketing) and Mike Kaput (@MikeKaput), Director of the Marketing AI Institute. He chats with the two AI experts about how to use AI to optimize email and content programs for success.

Artificial Intelligence is already a significant part of most marketers’ toolkits. Whether it’s email automation, product recommendation, programmatic media buying, or data analytics, AI touches a majority of the marketing function. But did you know that the commercial application of AI is still 10 years behind what the technology is actually capable of? We spoke with Michael Trapani, Director of Marketing at IBM Watson Marketing, about the “now, new, and next” of AI, including the future of personalization, the importance of data security, and what the next decade of AI developments has in store for marketers.

Artificial Intelligence is already a significant part of most marketers’ toolkits. Whether it’s email automation, product recommendation, programmatic media buying, or data analytics, AI touches a majority of the marketing function. But did you know that the commercial application of AI is still 10 years behind what the technology is actually capable of? We spoke with Michael Trapani, Director of Marketing at IBM Watson Marketing, about the “now, new, and next” of AI, including the future of personalization, the importance of data security, and what the next decade of AI developments has in store for marketers.

On Episode 49, we have more with Jon Chang of IBM Watson Marketing about the IBM Watson 2019 Marketing Trends Report. We talk about agile marketing, the blending of MarTech + AdTech, customer centricity, and the emotion economy. Plus, we get Jonathan’s takeaways from the report and trends he’s watching in 2019 and beyond.

On Episode 48, we have Jon Chang of IBM Watson Marketing in to chat about the 2019 Marketing Trends Report. This is the first of two episodes with Jon. In this episode, we cover the first five of the top nine trends that IBM covers in the report, including the emergence of the tech-savvy "martecheter," how the director of marketing is hottest new role in marketing, making hyper-personalization a reality with AI and machine learning, how digital marketing agencies transform into "consulgencies," and how GDPR actually helps marketers. Hope you enjoy the chat.

Today we uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Jon Chang, Global Product Marketing Manager for IBM Watson Marketing. Jon is an up-and-comer in the marketing world recently named to Forbes 30 under 30 List for Marketing and Advertising, and he's also an Adjunct Faculty of Social Media and Web Analytics at New York University. Prior to his current role, John worked at companies such as General Assembly, Kickstarter, and Stack Overflow. Show NotesConnect With:Jon Chang - LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Jon Chang, Global Product Marketing Manager for IBM Watson Marketing. Jon is an up-and-comer in the marketing world recently named to Forbes 30 under 30 List for Marketing and Advertising, and he's also an Adjunct Faculty of Social Media and Web Analytics at New York University. Prior to his current role, John worked at companies such as General Assembly, Kickstarter, and Stack Overflow. Show NotesConnect With:Jon Chang - LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Here at the Apttus Accelerate conference in San Francisco, I watched Inhi Cho Suh, the GM at IBM Watson Marketing, perform her Quote-to-Cash Innovator session. On stage, she revealed that 92% of purchases today are influenced by social, digital engagement & experience is now the product. But she also warns that although data is the new currency, acting with integrity is a call to action for all businesses She also told the audience that "Don’t use your competitors as the bar against which you measure yourself. Ask yourself, what was the last best experience your customer had? Regardless where hey had it. That’s your bar.” - This really resonated with me and I invited her onto the podcast to tell me more about how IBM is much more than a tech company and were ranked a leader in Gartner Magic Quadrant™ for multichannel marketing hubs last month. I also wanted to find out more about how Apttus' intelligent middle office platform will be coming to the IBM Cloud so caught up with her at the event for a quick chat. Inhi Cho Suh is the General Manager, IBM Collaboration Solutions. Inhi began her career with IBM in 1998, joining the worldwide customer set strategy team for IBM's Personal Systems Group. She then went on to hold a variety of leadership and management positions focused on strategic growth, development, and marketing. Most recently, Inhi was the Vice President for Big Data, Information, Integration, and Governance in IBM Software Group, responsible for all areas of the business. Prior to joining IBM, Inhi was a consultant in the education sector focused on international student teaching and counseling for university and professional institutions. Inhi received a Bachelor of Science from Duke University and a Juris Doctorate from North Carolina Central University School of Law. She is a licensed attorney in the state of North Carolina.

Vizion had the pleasure of speaking with Loren McDonald at this year's Dallas Digital Summit. Loren is the Marketing Evangelist for IBM Watson Marketing. He focuses on alumni interactions via Twitter, Facebook, and Instagram. Loren's role at IBM is to educate marketers and executives on digital marketing best practices and emerging trends.Check out our interview with Loren below, as he gives us some key takeaways from his session: “AI and Machine Learning Technologies: What They Mean for Marketers Today and in the Future” and shares some upcoming news for 2018!