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CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry
Most entrepreneurs create a product or service before determining ways to build a customer base, but Drake Sutton-Shearer has taken a different route. Currently generating over 2 million unique visitors a month, Drake’s new cannabis content distribution network PRØHBTD allows him to market his own products while simultaneously bridging the gap between cannabis and mainstream culture. In this episode, Drake shares with us how PRØHBTD’s unique business model uses entertainment to broaden the cannabis niche and create a diverse group of informed, loyal customers. Learn more at https://prohbtd.com Key Takeaways: Drake’s background in cannabis and how he came to start PRØHBTD An inside look at PRØHBTD and the company’s content strategy Drake’s advice on how to create informative yet digestible content that keeps people engaged and coming back for more Obstacles PRØHBTD overcame to land groundbreaking partnerships with Apple TV and Amazon Ways in which PRØHBTD is breaking barriers and reducing the stigma that surrounds cannabis PRØHBTD’s capital-raising process and Drake’s projections for the months ahead Doing business in New Zealand versus the U.S. Drake’s goals for PRØHBTD and insights on the future of cannabis
As the co-founder and CEO of PROHBTD, Drake Sutton-Shearer has created one of the leading brands inside and adjacent to the cannabis industry. PROHBTD doubles as a content platform and product engine focused on the intersection of cannabis and pop culture. From fashion to gastronomy to music and smart business insights, the brand has become an icon both domestically and internationally, and reaching fans by the tens of millions each month. An entrepreneur since, age 14, Drake holds multiple patents in technology and social applications, and has unique ability to spot opportunities where others may not. Whether creating the world's top social gifting company, founding a Grammy winning talent management firm, or leading branding and design for the likes of Warner Bros, Sony and Universal; Drake is as brutally smart as he is driven. His work has been featured on CNN, Advertising Week, Variety, Huffpost, Billboard, Digiday, Wall Street Journal and on the cover of leading Cannabis B2B publication MG Magazine.. and now Innovation Crush. Recorded live at WeWork (we.co/crush), Drake discusses the many nuances and intricacies of becoming a leader in an ever-evolving industry.
Bubbles develop in every industry. And they get bigger and bigger and bigger...until they pop. It happened in the tech industry, it happened in the housing market and it’s gonna happen in the cannabis market. How is your business equipped to ride out a bubble in your industry?In this episode of Business Outlaws, PRØHBTD CEO and founder Drake Sutton-Shearer joins BigMike and Chris “Bulldog” Collins for a chat about the current issues affecting the cannabis industry and what’s in store for its future. Even if you’re not in the cannabis industry, listen to this episode because understanding how regulatory changes and market bubbles work is critical for any entrepreneur. No matter what field you’re in, understanding these realities and developing strategies for coping with them are what separate bubble survivors from the businesses that die and get forgotten.As BigMike and Sutton-Shearer talk about the cannabis industry, listen to the examples they cover and think about similar situations in your industry. As BigMike says, “growers should care about strains, but patients care about outcomes.” What are the strains and outcomes in your industry, and are you thinking about it like somebody making your product or somebody consuming it?When you’re finished listening, go to BusinessOutlaws.com for exclusive content and behind-the-scenes footage of BigMike, Chris “Bulldog” Collins and Drake Sutton-Shearer. For even more Business Outlaws content, follow @BusinessOutlaws on Instagram. See acast.com/privacy for privacy and opt-out information.
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Hey hey! Today's news: Beyoncé goes vegan again (0:27), new food words in the dictionary (1:31), InstantPot recall (3:27), WalMart meal kits (4:38), & a food media roundup (5:42). Next, 10 Q's for Drake Sutton-Shearer, PROHBTD MEDIA founder, about original programming (10:05), cooking with cannabis (12:45), trends & statutory issues (17:05), scare mongering (23:45), company vision (26:53), & practical tips for consumption (29:19). To close, comedian Alex Hooper on traveling with a food allergy (32:50).