Podcasts about advertising week

This one's for anyone in marketing who's still clinging to outdated tactics.I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and attention-based algorithms, this episode covers where marketing is actually going, not where people wish it was going.I also break down why most creative still fails, how data and attention go hand in hand, and what brands need to start doing right now to stay relevant in the era of "interest media."

In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Katie Ingram, Director of Advertising Week Europe. A relatively new appointment to the role, Katie brings with her a wealth of experience across out-of-home, publishing, and industry events, having worked at companies such as CBS Outdoor, Outsmart, and the Evening Standard.With Advertising Week Europe 2025, for which NDA is a media partner, fast approaching, Katie discusses how the event has evolved over the years, what it represents today, and why it remains one of the most significant gatherings in the industry calendar. In a wide-ranging conversation, Katie reflects on the power of storytelling and celebrity in advertising. She also discusses the Future is Female Awards, taking part at Advertising Week itself for the first time year, an initiative designed to champion exceptional women making a difference in the industry.Beyond Advertising Week, Katie talks about her personal passion for advocacy around baby loss awareness, and how marketing and communications can play a critical role in driving conversations around difficult but important social issues. With optimism for the industry's future, Katie sees creativity, innovation, and community as the driving forces behind the industry's growth this year. 

In this episode of The Speed of Culture Podcast, Matt Britton chats with Ruth Mortimer, Global President of Advertising Week. From blending entertainment and education to embracing creativity in a tech-driven world, Ruth delves into the evolving advertising landscape, the role of inclusivity, and the importance of staying curious in shaping a dynamic future.Follow Suzy on Twitter: @AskSuzyBizFollow Ruth Mortimer on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Join Vinnie and marketing leadership expert, Thomas Barta, as they chat about the role of AI in marketing, and whether AI is just a trendy distraction or a genuine game-changer in the industry. This episode also covers... Fundamentals of marketingCEO and customer expectationsCreative opportunities About Thomas... Thomas Barta is the world's premier expert, author, and speaker on marketing leadership. A “CMO-turned McKinsey partner-turned organisational psychologist”, Thomas conducts research, including the world's largest study - involving over 68,000 assessments - on what makes for a successful marketer. Thomas is the Managing Director of the Marketing Leadership Institute, the author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader (with Patrick Barwise, McGraw-Hill), and the founder of the world's #1 Marketing Leadership Masterclass. Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world's most prominent companies, including over two dozen from the Fortune 500. He holds an MBA from London Business School and a Master's in Clinical Organizational Psychology from INSEAD Business School (France and Singapore).  Thomas is the leadership dean of the Marketing Academy CMO Fellowship and a Honorary Fellow of The Marketing Society. He writes for Forbes, Marketing Week, and his own TryThis.Blog.  He has given hundreds of keynotes and masterclasses for companies, associations, and universities--including Adobe, Cisco, Google, IBM, SAP, and Advertising Week. Resources mentioned in this episode: Marketing Leadership InstituteSeth Godin's Blog _________________

In this conversation, Jessica Joines shares her transformative journey from a successful corporate career to discovering her true purpose. She discusses the importance of overcoming fear and scarcity mindset, empowering women to trust their inner truths, and the significance of building heart-centered relationships within her community. Jessica emphasizes the power of perception and choice in shaping one's reality, and she offers practical advice for future female leaders to pursue their passions. Her insights on surrendering to the universe and creating a purpose-driven business provide a refreshing perspective on personal and professional growth. Jessica Joines is a former Global CMO turned bestselling author, spiritual coach and international speaker who helps women awaken to their true power and potential. Through speaking, coaching, and a community platform — she empowers women to transform their lives by mastering their own spiritual journey. Jessica is here to help women rise above all forms of fear and limitation and transcend the ego.  Jessica has a unique ability to break down complex and esoteric spiritual principles into simple, step-by-step plans of action, resulting in "DIY soul-work" that is not only practical, but life-altering. Many of these methods manifested during her life-changing, year-long, solo soul journey across Southeast Asia in 2011. That's where she began to wake up to her own soul purpose. A natural teacher and speaker, Jessica is never more herself or connected to her purpose, than when she is in front of an audience. She has keynoted and spoken at iMedia, Advertising Week, WUB Wellness, CRN International Summit, Dmexco and several corporate leadership events, including Rakuten and Starcom. Igniting and energizing audiences around purpose and possibility, it's not uncommon to see a crowd of people gathered around Jessica after she speaks. As the energy and wisdom she brings forth always inspires audiences to want deeper guidance on how to navigate life's challenges. ​In May 2021, Jessica launched her live coaching show, Soul Purpose, with the popular online spiritual media network, Unity Radio. Soul Purpose keeps Jessica on her toes as listeners call in live to receive coaching guidance on their most critical life questions and challenges. Soul Purpose can be found on all major podcasting platforms, including iTunes and Spotify. Additionally, Jessica regularly shares spiritual lessons and tools on YouTube, Instagram and Facebook.  In January 2021, Jessica launched the Women's Purpose Community, an expansion of the incredibly successful Women's Purpose Retreat, which she launched in 2018. WPC is a community of executive women who crave a safe-space to do the deeply intimate work of self-discovery.  In sum, Jessica is helping to bring an awakened-mindset to where it's needed most, Corporate America. Jessica's work has been celebrated in publications such as Forbes, Marie Claire, Thrive Global and MediaPost. She holds an M.S. in Communications from Cornell University. Takeaways Jessica's journey reflects a shift from fear to love. She emphasizes the importance of inner transformation. Women are encouraged to trust their own truths. Perception is a powerful choice in shaping reality. Surrendering to the universe is key in business. Attraction, not promotion, is essential for success. Building deep relationships is crucial for women leaders. Future leaders should prioritize doing what they love. Self-exploration is vital for discovering passions. Practical spirituality can guide individuals to their purpose. Get In Touch With Jessica Speaker Website: www.jessicajoines.com Company Website: www.womenspurposecommunity.com Instagram: https://www.instagram.com/jessicaljoines/  LinkedIn:  https://www.linkedin.com/in/jessicajoines/  YouTube: https://www.youtube.com/@jessicajoines3842  Twitter Handle: @JessicaJoines

Longtime friend of Advertising Week and Founder of creative agency Gravity Road, Mark Eaves, joins Great Minds for a lively discussion about his career, the industry, and much, much more. This is a don't miss episode of Great Minds.

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

What do you get when you combine a Grammy winning billionaire rapper with the content marketer of a multi-billion dollar brand... A multicultural content amplifier expert with a free wheelin' media pro? You get insights from four incredible individuals who gave spontaneous Insider Interviews to me during Advertising Week New York 2024. Guests and Highlights 1. Kris Magel, VP, Head of Global Agency Partnerships - Freewheel: Kris discusses his new role and how Freewheel is making things easier for #CTV providers and advertisers.  He explains the company's efforts to “demurkify” the programmatic advertising space and make it more transparent and controllable for both publishers and agencies.      And to really clarify? Catch his analogy to his martini-loving 84-year-old Aunt Pat. Trust me. 2. Percy ‘Master P' and Hercy Miller: The legendary 5X Grammy Award Winning Rapper, Entrepreneur, Actor, Investor, Author, Filmmaker, Record Producer, Philanthropist and yes, Mogul (!), Master P, along with his NCAA star son Hercy Miller, talk about their latest ventures. Master P and Hercy Miller with Jeff Hamilton Jacket Master P shares insights from his new book, "Five Ps to Wealth," and emphasizes the importance of financial literacy. They also discuss their involvement with Jeff Hamilton's branded jackets and the significance of NIL (Name, Image, Likeness) deals for athletes like Hercy. Best quote you can take to the bank: "Product outweighs talent."  3. Jeannine Shao Collins, Chief Client Officer, Kargo: Jeannine highlights the importance of amplifying multicultural content. Jeannine Shao Collins with Jess King at SeeHer She shares key takeaways from her panel at the SeeHer event, emphasizing the need for accurate representation and authentic voices in media and why they've made a commitment to supporting diverse publishers. Jeannine also talks about Kargo's innovative ad tech solutions and how they put "the art in the science." 4. Annie Granatstein, VP Content Marketing, Marriott International/Marriott Bonvoy: After Annie told the Brand Innovators audience crowd about her content marketing approach, I had a 1:1 where she explained how she manages heading up global content for more than 36 brands... And about Marriott's brand purpose, which drives contributions to diverse and inclusive content. She shares insights on how they identify traveler passion points and approach sustainability. Annie also highlights a favorite trend: podcast-video convergence (yay!) using Marriott's "About the Journey" podcast as an example. See Resources.  Key Moments: [00:02:40] Demurkifying the advertising marketplace -- Kris Magel: Simplifying the complex world of programmatic advertising and helping Aunt Pat not get overserved. [00:10:13] Financial literacy and securing generational wealth -- Master P and Hercy Miller: The importance of financial literacy, aligning with brands, and leveraging NIL deals. [00:12:45] Diverse voices and the value for marketers -- Jeannine Shao Collins on the impact of multicultural media and Kargo's role in supporting them. [00:19:05] Traveler passion points -- Annie Granatstein: Marriott's innovative content strategies, brand purpose and what's trending. Resources: FreeWheel: https://www.freewheel.com/ Master P: IG: @MasterPMiller TikTok: MasterPOfficial The 5 Ps to Wealth Book: https://www.amazon.com/dp/B0D77SVH4D Master P Masterclass: https://masterpmasterclass.com Kargo: https://www.kargo.com/ Marriott YouTube: https://www.youtube.com/@MarriottBonvoy/podcasts  Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal Threads: https://www.threads.net/@insiderinterviews  X: https://x.com/InsiderIntervws And, email podcasts@mossappeal.

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President of Kochava. We talk about the current state of in-app advertising, as well as how brands are looking at the opportunities outside of the walled gardens.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Ziad Ahmed is a 25-year-old social entrepreneur, speaker, and strategist – who is the Head of Next Gen @ UTA Marketing. As a teenager, in 2016, Ziad founded JUV Consulting, a Gen Z company connecting clients with the zeitgeist. JUV then worked with over 30 Fortune 500 and launched the first-ever major industry conference with only Gen Z speakers: ZCON. Because of JUV, Ziad was named to Forbes' #30Under30 list when he was 19 years old. In 2024, United Talent Agency acquired JUV Consulting, forming the Next Gen practice of UTA Marketing, where Ziad is continuing to lead his team's award-winning work at the intersection of content, community, and culture. He speaks often on the power of his generation, and he seeks to use his voice to push the envelope forward wherever/however possible. He has spoken everywhere from Cannes Lions to the White House to VidCon to Advertising Week – and has been featured everywhere from CNN to Vice to the Guardian.

Here's what you need to know for this week in the business of podcasting: influencer relationships in athletes, more dispatches from Advertising Week, and podcasters on tour.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: influencer relationships in athletes, more dispatches from Advertising Week, and podcasters on tour.Find links to every article mentioned and the full write-up here on Sounds Profitable.

In this podcast episode, titled “The Future of Podcast Monetization: Beyond Traditional Ads,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation about several pertinent topics related to the evolving landscape of podcasting. The episode unfolds with Rob joining remotely from New York where he attended both the NAB Show and Advertising Week. … Continue reading The Future of Podcast Monetization: Beyond Traditional Ads #602 → The post The Future of Podcast Monetization: Beyond Traditional Ads #602 appeared first on New Media Show.

The Current is on the ground at Advertising Week in New York, speaking to top-level marketers about the industry's biggest topics, from the future of streaming to retail media networks and potential impending fallout from the Google antitrust adtech trial.On this episode of The Current Report, UM Worldwide's chief product officer Andy Littlewood breaks down why he thinks AI is advancing past being simply a buzzword, moving into an age of intelligence, how the definition of being a large agency has changed today and what keeps him up at night._______ To read the full stories included in this episode: Where ‘60 Minutes' and ‘Call Her Daddy' Fit Into Kamala Harris's Unorthodox Media Strategy: https://www.wsj.com/politics/elections/where-60-minutes-and-call-her-daddy-fit-in-kamala-harriss-unorthodox-media-strategy-8d8a0cd9What Going on Call Her Daddy Did for Kamala Harris: https://www.theatlantic.com/politics/archive/2024/10/kamala-harris-call-her-daddy-podcast/680181/Harris talks about marijuana and racial identity in 'All the Smoke' interview: https://www.npr.org/2024/09/30/nx-s1-5133963/kamala-harris-marijuana-racial-identity_______ The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______ Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

Join us for our Brave Brands episode of The Advertising Club of NY presents Mixed Company Podcast! This episode celebrates Advertising Week and the annual Brave Brands celebration! We're diving into the amazing Grimace's Birthday campaign by Wieden + Kennedy and McDonald's. We can't wait to chat with our talented creatives & guests: Kelsey Heard, Nell Stevens, and Chane Rennie. We'll explore how this iconic campaign blended nostalgia and innovation, capturing the hearts of long-time fans and a new generation of young consumers. We'll share the journey of modernizing a beloved character and how they stayed true to McDonald's brand values. Plus, we'll discuss the team's bravest moments in bringing this campaign to life! Take look at the campaign here: https://www.wk.com/work/grimaces-birthday-mcdonalds/

Here's what you need to know for this week in the business of podcasting: what Liquid Death can teach podcasting, podcasting's coming to Advertising Week, and updates to Apple Podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: what Liquid Death can teach podcasting, podcasting's coming to Advertising Week, and updates to Apple Podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: podcasting gears up for advertising week, why election season shouldn't put off brands, and how brands are using podcasts to network.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: podcasting gears up for advertising week, why election season shouldn't put off brands, and how brands are using podcasts to network.Find links to every article mentioned and the full write-up here on Sounds Profitable.

In this 4-part miniseries presented as part of Advertising Week's long-running AW360 podcast, we'll explore the many unique challenges today's marketers face and how they go about tackling them. In each episode, we'll speak with experts about topics such as multi-location, multichannel, demand gen, maintaining efficiency and performance, and of course, utilizing modern tools like … Continue reading "Fluency Presents…Accelerating AdOps: Tech-Enabling Your Teams to Deliver More Results at Less Cost"

Here's what you need to know for today in the business of podcasting: Tom Webster's keynote address, podcasting at advertising week, and TV viewing in an upswing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: Tom Webster's keynote address, podcasting at advertising week, and TV viewing in an upswing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

“Generous leadership is standing up for what is right.” Chapters: 00:00  Introduction of James Rooke 03:53  Background and Influences 08:19  Lessons from Father's Leadership Style 12:08  Simplifying Decision-Making Filters 26:21  Staying Close to the Front Lines 31:15  Creating a Culture of Generosity 36:25  Humility and Vulnerability in Leadership 41:06  The Power of Small Acts 45:06 Creating Experiences that Shape Beliefs 48:59 Being Present and Engaged with Employees 52:55 Walking the Talk: Authenticity and Integrity Episode Summary: James Rooke, President of Comcast Advertising, shares insights on leadership and decision-making. He emphasizes the importance of recognizing patterns and investing in talent. James learned valuable lessons from his father, who taught him the significance of generous leadership and standing up for what is right. He also gained insights from his early career experiences, which highlighted the common root causes of organizational challenges. James recommends leaders stay close to the front lines and have simple filters to guide decision-making. He also discusses the need to balance a high-level view with deep dives into specific areas. In this conversation, James shares his approach to leadership and the importance of generosity in the workplace. He emphasizes the value of being present and engaged with employees at all levels, and the power of small acts of recognition and appreciation. James also discusses the need for leaders to have humility and vulnerability, and the importance of making quick decisions and being adaptable. He highlights the impact of creating experiences that shape beliefs and change culture, and the role of authenticity and integrity in leadership. James provides valuable insights and practical advice for cultivating a generous leadership style. R.O.G. Takeaway Tips: Recognizing patterns and investing in talent are key to leadership success. Generous leadership involves standing up for what is right and acting with integrity. Common root causes exist across industries, and focusing on human beings is crucial. Leaders should stay close to the front lines and have simple filters for decision-making. Balancing a high-level view with deep dives into specific areas is essential for effective leadership.  Generous leadership is about the culmination of small acts that have a lasting impact. Recognition and appreciation, even in small gestures, can have a profound effect on employees. Leaders should prioritize humility and vulnerability, as well as authenticity and integrity. Quick decision-making and adaptability are crucial in a fast-paced and uncertain environment. Creating experiences that shape beliefs and change culture is a powerful way to lead. Being present and engaged with employees at all levels fosters a sense of connection and belonging. Guest Bio: James Rooke is president of Comcast Advertising, the advertising division of Comcast Cable that fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. In this role, James oversees the operation of the company, which includes Effectv, FreeWheel and AudienceXpress. Most recently, James was general manager of Effectv, where he led a nationwide team across sales, product, engineering, data and operations focused on enabling marketers to reach their target audiences across TV and video streaming platforms. Since adopting the role in January 2020, he successfully led Effectv's transformation to a multi-screen, audience delivery company including bringing the more widespread use of data to TV advertising strategies, as well as driving addressable advertising and programmatic Capabilities. Prior to leading Effectv, James oversaw FreeWheel's global publisher business unit responsible for providing TV programmers and distributors with advertising technology to manage the monetization of their video content. During his eight-year tenure at FreeWheel, he also helped design, launch and scale FreeWheel's first video marketplace; led the Advisory Services practice, a consulting business unit; and served as the company's chief revenue officer. Earlier in his career, James worked in the media business at Time Warner Cable (now Charter Communications) as vice president of strategy and execution. He was also a principal in the media and entertainment practice at Capgemini, a consulting and technology company. He began his career as an associate consultant at EY (then known as Ernst & Young) in London. James speaks at many major industry conferences including Cannes Lions, Advertising Week and IAB and is often featured in leading business and industry media, including Business Insider, Advertising Age, Adweek, AdExchanger, Broadcasting & Cable, The Drum and more. Additionally, James is focused on moving the industry forward, sitting on the board of the Video Advertising Bureau (VAB) and Ampersand and acting as a board advisor to TVision. James earned a Bachelor of Commerce from the University of Birmingham in the U.K. He resides with his wife and two daughters in New York. Resources: Comcast Advertising  James Rooke Where to find R.O.G. Podcast: R.O.G on YouTube R.O.G on Apple Podcasts R.O.G on Spotify How diverse is your network?  N.D.I. Network Diversity Index What is your Generosity Style?  Generosity Quiz Credits: James Rooke, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc. Coming Next: Please join us next week, Episode 195, with special guest Yvette Kanouff.

Have you ever wondered who created the “I love New York” advertising campaign? Whose idea was it for flight attendants in the '60's to wear custom Emilio Pucci designer outfits? The woman (and advertising genius) behind these ideas was Mary Wells Lawrence. And today on Found Objects, I'll tell you her story. Follow us on IG:instagram.com/foundobjectspodcastSOURCES:“A 70-Year-Old Cereal Mascot Suddenly Is More Relevant than Ever.” Tony the Streamer (Kellogg's Frosted Flakes) | Work | Leo Burnett, 2024, leoburnett.com/work/tony-the-streamer2024.“Craftsmen of Creativity: Mary Wells and the End of the Plain Plane.” YouTube, Advertising Week, 30 Oct. 2018, www.youtube.com/watch?v=-Ciu6PVvRHM.The Editors of Encyclopaedia Britannica. “Mary Wells Lawrence.” Encyclopædia Britannica, Encyclopædia Britannica, inc., 2024, www.britannica.com/money/Mary-Wells-Lawrence.Henneke. “What Makes Copy Truly Persuasive?” Enchanting Marketing, 11 Aug. 2022, www.enchantingmarketing.com/david-ogilvy-rolls-royce-advert/.Lions. “Mary Wells Lawrence | Lion of St. Mark 2020.” YouTube, 13 May 2024, www.youtube.com/watch?v=CbTRz5ftBGk.McFadden, Robert. “Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95.” The New York Times, The New York Times, 11 May 2024, www.nytimes.com/2024/05/11/business/mary-wells-lawrence-dead.html.Michals, Debra. “Biography: Betty Friedan.” National Women's History Museum, 2017, www.womenshistory.org/education-resources/biographies/betty-friedan. Pollack, Judann. “Mary Wells Lawrence, Iconic Advertising Creative, Dies at 95.” Ad Age, 13 May 2024, adage.com/article/agency-news/mary-wells-lawrence-iconic-advertising-creative-dies-95/2560126.“Why Frosted Flakes' Tony the Tiger Is the Greatest Cereal Mascot of All Time.” PopIcon.Life, 4 June 2023, popicon.life/frosted-flakes-tony-the-tiger-greatest-cereal-mascot/.“‘at 60 Miles an Hour' Rolls-Royce Ad by David Ogilvy.” Swipedco, swiped.co/file/rolls-royce-ad-by-david-ogilvy/. Accessed 2 July 2024. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Scott Donaton, CMO of Versus and longtime friend of Advertising Week joins us for this special episode of Great Minds. Scott discusses his roles at IPG, Digitas, Hulu and more, leading up to his current role at Versus.

Jack Skeels is a former RAND senior analyst and agency executive. He is the CEO of AgencyAgile, an operations consulting and coaching firm that has helped over 200 agencies, consultancies, and other project-driven organizations go better, faster, and happier.  Jack's new book, Unmanaged: Master the Magic of Creating Empowered and Happy Organizations, is available on Amazon.His career includes leading Sapient's 105-person Los Angeles office, and founding and executive roles in multiple startups.  He is a coach to executives, a thought leader and evangelist to industry, and wakes every day driven to create a revolution in leadership and management practices, optimal organization design, and delivery excellence.  Jack is recognized as an outstanding speaker, writer, and educator.  He speaks at over 15 industry and association events per year, including Ad Age, Digiday, SoDA (annual meeting and The SoDA Academy), 4A's conferences, Advertising Week, Magnet Global, Miss Collective, TAAN, Bureau of Digital, and others.  With over 35 published articles, his work frequently appears in leading publications such as: Ad Age, Entrepreneur.com, Ad Week, MediaPost, and Campaign.us.Jack is a two-time Inc-500 Award winner and entrepreneur, with several successful startups to his credit.  In addition to a bachelor's in Industrial Engineering and an MBA with honors in Entrepreneurship and Finance from the Marshall School of Business, he has held several graduate-level teaching roles, including associate professor at the RAND-Pardee School of Public Policy.Find Jack on LinkedIn at: https://www.linkedin.com/in/jackaskeels/ ----- John Bates provides 1:1 Executive Communications Coaching, both in-person and online, as well as large and small group training. Sign up for his free weekly micro-trainings at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty and connection.

Today's guest writes for a major finance publication that we see all over Qwoted and HARO, and is heavily syndicated and featured on Apple/Google News, Yahoo, MSN, AOL, and more. Today we'll learn the kinds of stories a high-volume online publication writes and what exactly they need from publicists to complete their stories. We'll start with analyzing a pitch for a seasonal shopping roundup then dive into media queries. You'll walk away with sharpened knowledge of digital media strategy and utilize it to come out ahead and earn those syndicated features for your client. In this episode, you'll learn… The types of stories a high-volume finance publication wants to publish What to include in a seasonal shopping roundup pitch Why consistent persistence matters (even if you're just past the deadline- follow up!) Our guests: Heather Taylor is a senior finance writer for Go Banking Rates. And the head writer and brand mascot enthusiast for PopIcon, Advertising Week's blog dedicated to brand mascots. She has been published on HelloGiggles, Business Insider, The Story Exchange, Brit + Co, Thrive Global, and more.

About Our Guest: Alex Kennedy is a distinguished leader with a proven history of success in various commercial domains. She has extensive experience in scaling business operations, leading commercial teams, and pioneering digital transformation journeys. Alex's expertise shines in her ability to establish partnerships that introduce innovative business models and complementary revenue streams, catalyzing sustainable growth. Currently, she serves as the Executive Vice President of Commercial Strategy for Mycode Media, where she spearheads initiatives to accelerate the company's growth, focusing on solidifying relationships with esteemed brand CMOs and advertisers. Previously, Alex held influential roles at Twitter and has been a nationally recognized speaker, contributing her insights to prestigious platforms including Advertising Week and Princeton University. She resides in Oakland, California. Episode Summary: Alex delves into the importance of understanding your industry, cultivating change resilience, and positioning for future industry developments. Her intriguing anecdotes from family history to her strategic mindset offer a unique perspective on ascending corporate ladders and navigating industry transitions. Alex poignantly stresses the value of learning from every opportunity and leveraging it to build a robust foundation that can withstand the tests of time and market evolution. Listeners are bound to find inspiration in her approach to career development, collaboration, and continuous learning. Key Takeaways: Future-proofing your business involves understanding the larger industry, embracing change, and positioning yourself for scalable growth. Success is not achieved alone; acknowledging the mentors and experiences that shape you is vital. Alex emphasizes the importance of seizing opportunities and being perceptive about industry evolution to stay relevant. She shares the transformative experience of working in tech and advises on navigating industry shifts seamlessly. Alex believes in the profound impact of gratitude, both in recognizing those who've contributed to one's success and contributing back to others. Notable Quotes: "The only thing that is constant is that things will change." "You're a product of the people you spend the most time with." "If you can find work that is aligned to the things you just do uniquely well, better off you'll be because it will feel less like work." "Don't play for the team and forget about the league." "I understand some of the principles they've instilled on me a little bit more indifferently now. And I am so grateful. So grateful." Important Links Alex's Linkedin MyCode --- Send in a voice message: https://podcasters.spotify.com/pod/show/lexib/message

In October 2023, BigCommerce had the honor of moderating a panel at Advertising Week's Equality Lounge sponsored by Female Quotient, an organization dedicated to raising the visibility of women to advance equality. This episode is a recording of that panel, featuring BigCommerce VP of Diversity, Equity, and Inclusion, Tom Bourdon, along with the Emmy-nominated actress and comedian Sherri Shepherd, known for her long-running stint co-hosting the View and her new daytime talk show, Sherri. Tom, Sherri, and her teammates Jawn Murray and Karen Bonck discuss the importance of marketing to racially diverse audiences and how inclusivity makes teams, businesses, and brands even stronger. 

Embarking on a nostalgic journey to the heart of Italian-American life, we sit down with Margaret Fontana, more affectionately known as the Italian American Girl. Her story unfolds like a rich tapestry woven with threads of cultural heritage and familial pride, offering an intimate glance at the Italian-American dream. Margaret's tales of Reggio Calabria, the land of her ancestors, and the enduring tradition of family homes passed down through generations, serve as a poignant backdrop to our conversation, inviting you to rediscover the scenic landscapes of Southern Italy and the cherished summer experiences that shape our Italian-American worldview.As we taste our way through the regional flavors of Italian cuisine, the resilience and hope emblematic of our immigrant forebears come alive. Margaret recounts her father's post-war emigration to Newark, New Jersey, and the strength it took to forge a new path in a foreign land. The vivid family narratives continue with homage paid to the matriarchs who tightly held onto their Italian roots while nurturing an American identity. These stories of hardship, ambition, and the relentless pursuit of the American dream not only resonate with those of Italian heritage but echo the universal experiences of families who have bridged the gap between old and new worlds.Our episode culminates in a reflection on the vital role of media in preserving and educating about our Italian-American heritage, a task Margaret has passionately undertaken. We delve into the transformative power of storytelling and community building, essential threads that bind the tapestry of our shared cultural identity. As we look forward with excitement to reconnecting with family and friends in anticipation of the summer, we invite you to join us in this episode, where memories intertwine with aspirations, and the Italian spirit continues to thrive within the heart of the American experience.Margaret Fontana is a highly accomplished media executive renowned for her extensive expertise spanning various industries, including nonprofit, healthcare, film, media, television, technology, and digital-driven broadcast. Her career boasts a remarkable track record of accomplishments and a storied reputation in these diverse fields.Margaret is also the Founder of The Filmmaker Forum, an online resource and community for aspiring and experienced arts, media and filmmaking professionals. Students are welcome as well. In keeping with her cultural first generation Italian roots, Margaret is also the Founder of another popular online community and blog called Italian American Girl with over 45,000 members across various social media networks.  The community has become an online networking resource for many Italian Americans to share educational stories, history, ancestry traditions and connections.  Margaret also features celebrities, musicians and filmmakers on the blog.  In her "free" time, Margaret acts as a guest speaker and influencer while regularly presenting and teaching on media topics at Rider University and national digital conferences including Advertising Week in New York CityMargaret is the host of the self produced podcast called, The Margaret Fontana Media Podcast The podcast covers topics Support the showPurchase my book "Farmers and Nobles" here or at Amazon.

We welcome Fred Schonenberg to AI Uncovered. Fred is the founder and CEO of VentureFuel. He has created an innovation framework that bridges the VC, Angel, and Startup ecosystem with enterprises to deliver tangible technology solutions that drive growth. In his role at Venture Fuel, Fred has worked with over 100 companies from General Mills to Netflix.He is a frequent speaker at industry events such as SXSW, Ad Tech, and Advertising Week and is published in broad media publications including Huffington post, Creator Magazine and Ad Week. In this episode Tim and Fred discuss generative AI and the role and collaboration between venture capital firms, startups, and enterprises. Fred has worked with over 100 companies, from General Mills to Beam Suntory to Netflix. He has helped companies discover and implement new technologies and delivered breakthrough results including an 18.7% uptick in sales , $10m+ savings, and 5x increase in purchase intent. Welcome to AI Uncovered, a podcast for technology enthusiasts that explores the intersection of generative AI, machine learning, and innovation across regulated industries. With the AI software market projected to reach $14 trillion by 2030, each episode features compelling conversations with an innovator exploring the impact of generative AI, LLMs, and other rapidly evolving technologies across their organization. Hosted by Executive VP of Product at Yseop, Tim Martin leads a global team and uses his expertise to manage the wonderful world of product.

On this episode of Great Minds we're pleased to feature Ren Akinci, EVP, People & Culture, Emerald and Advertising Week, and host of Advertising Week and Emerald's newest podcast, Great Minds: People & Culture. Ren walks us through her career journey.

Michael Gewirtzman is the Global Vice President of Programming at Advertising Week. For over a decade, he has programmed and hosted events and broadcasts for organizations that have featured some of the world's most influential executives, celebrities, politicians, athletes, authors and thought leaders. Previously, Gewirtzman was the Founder and President of Vinyl Artist Management, where he managed the careers of internationally beloved, mainstream and independent artists.

(Season 8 is in partnership with ADCOLOR. ADCOLOR champions diversity and inclusion in creative industries.) Tiffany Hardin is an award-winning executive marketer, investor, and educator. Hardin is the CEO & founder of Gild Creative Group (GCG), an influencer marketing agency delivering strategy for brands that desire meaningful influencer/talent integrations for campaigns on and offline. She is known to help create and share culturally relevant stories to build meaningful connections that drive trust, awareness, and impact. Some client work has included brands such as Hulu, Onyx, Black Girl in Om, Victoria's Secret, Airbnb, WeWork, Microsoft & Target.As an early pioneer in the mid-00s of the influencer marketing industry, Tiffany has been at the forefront of social branded content helping lead curious brands on the power of leveraging talent-driven platforms. As a “culture A&R,” Tiffany can trend forecast to see the waves of culture shift and support her clients in anticipating the wave versus reacting or getting caught in the rip tide.Tiffany's commitment to educating and creating pathways for the next generation of mindful leaders is illustrated in how she shows up in and for her industry in classrooms and media. Hardin has taught Capstone and Partnership courses at NYU's Tisch and Stern Schools, guest mentored and lectured at AWS Impact Accelerator for Women, and been a featured lecturer for Billboard's Music Industry Essentials Online Certificate Program. She is also a powerful speaker, contributing to stages at SXSW and Adcolor & Advertising Week. Further, she advocates for those seeking an alternative to “hustle culture,” providing the professional development curriculum and lifestyle brand Conscious Hustler™. Currently, Tiffany is building a tech startup, Represent, to support creators at every stage of their careers, leveraging tech-enabled tools and an expert marketplace of professionals.Additionally, Tiffany has served as a Board member, advisor, or member of community organizations like AdColor, Harlem's Fashion Row, Heal Haus, Be Well Schools, YWCA, and Nashville Repertory Theater.

Join Ambika Gautam Pai for a live recording of Corner Office Breakdowns, a podcast that reconciles humanity and the workplace, part of the Advertising Week podcast network. As a mom of two, a first-generation South Asian American and the Chief Strategy Officer advertising agency, Mekanism, Ambika Gautam Pai is an experienced feeler and expert at […]

Advertisecast's Winning Advertising Playbook panel at Advertising Week; all the FAQs about the YouTube Music RSS feed ingestion; the differences between YouTube Music and YouTube proper and which one is for you and your podcast, big fakes in 2024, reverb removal follow up, keep a back up of your files! More best practices on changing branding and titles and our latest stats mean and median download numbers Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE! Quick Episode Summary (2:12) PROMO 1: The Strokecast (2:46) Rob and Elsie conversation (3:55) Rob's MacBook issue (6:56) Spooky Apple event (9:24) Emerging Podcast Advertising Trends from Advertising Week New York 2023 (13:15) All the podcaster questions about the new YouTube RSS feed ingestion! (37:18) Deep fakes, deep fakes! (48:38) Follow up on creating a book from your podcast - Magic Bookifier (50:35) PROMO 2: Diabetes Connection Type 2 (52:11) Follow up on echo removal! DeRoom (53:47) Audio examples using DeRoom (55:00) Workflow and best practices for renaming your podcast files (59:13) Follow up on putting your audio podcasts into YouTube proper with a static image (1:02:49) How to have an archive of all of your podcast episodes (1:07:26) Connecting to your YouTube channel via the Libsyn Destination (1:08:43) Advice on title, artwork and other things (1:16:56) PROMO 3: Calm History (1:18:08) Stats: Mean and Median Numbers (1:22:21) Where have we been and where are we going? Featured Podcast Promo + Audio PROMO 1: The Strokecast PROMO 2: Diabetes Connection Type 2 PROMO 3: Calm History Where have we been and where are we going Schedule | PODFEST EXPO NRB 2024 Convention | February 20- 23, 2024 | Gaylord Opryland Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024 Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Leave us voice feedback! Libsyn AdvertiseCast Oct 23 Ad Rates MrBeast warns followers about deepfake scam | Mashable Join Our Community of Podcast Creators - YouTube Creators Deep Fake Tom Hanks Is Promoting a Dental Plan, Actor Says Spotify's AI Voice Translation Pilot Means Your Favorite Podcasters Might Be Heard in Your Native Language — Spotify Magic Bookifier Splash Intelligent Audio Tools - Accentize Maximizing Your Podcast's Earning Potential — A Guide for Seasoned Podcasters - YouTube HELP US SPREAD THE WORD! We'd love it if you could please share The Feed with your X followers. Click here to post on X! If you dug this episode, head over to Podchaser and kindly leave us a review and follow the show! Follow The Feed wherever you listen to audio! → Follow via Apple Podcasts → Follow via Google Podcasts → Follow via Spotify → Here's our RSS feed! FEEDBACK AND PROMOTION ON THE SHOW You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Download The Feed App for iOS and Android Call 412-573-1934 Email thefeed@libsyn.com Use our Speakpipe Page

Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for GrowthYouTube Culture & Trends Report 2023…as for the rest of the news: -AdExchanger shares what they overheard at the Prebid Summit, MarketingBrew shares what they overheard at Advertising Week, and Maria Novikova shares her top ten podcasts to stay abreast of news in adtech and marketing tech.

Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for GrowthYouTube Culture & Trends Report 2023…as for the rest of the news: -AdExchanger shares what they overheard at the Prebid Summit, MarketingBrew shares what they overheard at Advertising Week, and Maria Novikova shares her top ten podcasts to stay abreast of news in adtech and marketing tech.

In this episode, Tim Rowe, host of OOH Insider is joined by Bob Gruters, CRO of Loop TV, and Brian Rappaport, Founder of Quan Media Group in a recreation of their recent panel discussion at Advertising Week titled "It's Just TV". The episode is a raw, direct conversation on the existential crisis facing brands and marketers, and how taking advantage of context and content has never made more sense; given the targetability, measurement capabilities available, and pure efficiency from a cost standpoint.They recount what the in-person experience was like, answer the same audience questions that were submitted LIVE, and build on those concepts in this action-packed panel-style conversation originally titled "It's Just TV" and reborn in this setting as "It's Just Good Marketing".Key Moments:[00:06:05] How does context shape content consumption? [00:07:18] Context and relevance in media. [00:10:34] Building a streaming content network. [00:14:08] Branded content in OOH. [00:21:24] Programmatic sponsorships and independent shops. [00:25:14] Falling effectiveness of advertising online. [00:32:25] Passing data in programmatic advertising. [00:34:15] Being a participant in active feedback and shaping media.[00:38:27] Why should we take OOH advertising seriously? [00:41:49] Digital advertising and news platforms.Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/

In this bonus episode of Insider Interviews, captured during Advertising Week 2023, I spontaneously interviewed three impressive executives on how each injects the human touch to various aspects of culture in media: Sports, Multicultural and Podcasting content. First, Marissa Solis, SVP of Marketing for the NFL, discusses how the NFL is incorporating AI to generate game highlights, enhance player safety and even to to engage younger audiences, all while still maintaining a human touch on and off the field.  "Through the power of AI technology, we were able to take the game in real time and animate it in Toy Story world, so that somebody could be watching the same exact game, but in 'Andy's room.'... We're very excited about the power of the technology, but we know there's a lot of implications. So we always want to proceed with a bit of caution, again, because we don't want to ever lose sight of the human element and the positive human outcomes that could come from the technology."   Next, Bonin Bough, co-founder and Chief Strategy Office of Group Black, emphasizes the importance of reaching all humans through culture and multicultural media investments."An interesting conversation has been the impact of investing in multicultural and diverse audiences and showing real case studies and real business movement.  ... I think for too much, we talk about the societal impact and we forget that at the end of the day, the only place that you source growth is from untapped and underinvested in opportunities and communities." Finally, Kelli Hurley, VP/Global Head of Partnerships at SXM Media, shares insights on injecting the human touch into podcast advertising by partnering with popular personalities like Conan O'Brien and Crime Junkie.  "We're looking at video, we're looking at social, we're looking at events, and we are finding a lot of success in building campaigns that really start from the influencer, from the host themselves, and we splinter it out from there." With a runtime of 20 minutes, this ad hoc episode offers a fascinating glimpse into the intersection of technology and human connection. Please be a human and support Insider Interviews with a little donation at https://buymeacoffee.com/mossappeal Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal “X”: https://www.twitter.com/insiderintervws (And find E.B. on Threads as @mossappeal)

My former colleague Mike Shields of Next in Media joins me to discuss what to make of Advertising Week, which is mostly a PR vehicle but a useful gauge of the prevailing winds of the media and advertising worlds.

You can launch an incredible career even with the biggest setbacks. In this episode, host Michelle Thames speaks with Lauren Petrullo who became homeless at 18, worked her way up in Disney, and then started her own companies. Lauren shares her journey to entrepreneurship and how influencers can benefit from affiliate marketing in 2023. Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha. As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism's Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.WATCH INTERVIEW ON YOUTUBE: https://youtu.be/32rLZ4VbahQ--Lauren's LinkedInMongoose Media's FacebookFollow Mongoose Media on TwitterCatch up on other podcast episodes on Apple and SpotifyWatch the Social Media Decoded Podcast on YouTubeFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show

We don't have just one great interview for this this week...we have two!! First, NYWIFT member Lucia Grillo takes us through her multifaceted career here and in Italy while Cristina Cacioppo, programmer of Nitehawk Cinema, tells us about the current River Phoenix Retrospective and the work that goes into being a film programmer.   Hosts Tammy Reese and Penni Love-Harper provide a status on the writers and actors strikes, returning shows, highlight the AI panels at Advertising Week 2023, and suggest some movies to watch.  We also have another segment of Katie's Korner, a brief NYWIFT programming update from Senior Director of Communications Katie Chambers To be featured on the podcast email us at communications@nywift.org. For more great content go to NYWIFT.org. Special thanks to Elspeth Collard, the creator of our podcast theme song. Social Media: NYWIFT: IG @NYWIFT / Twitter - X @NYWIFT  /  #NYWIFT Lucia: IG @luciagrillo_calabrisellafilms / Twitter - X @LuciaVeganTV https://www.threads.net/ @luciagrillo_calabrisellafilms  Nitehawk Cinema: IG @nitehawkcinema  / Twitter - X @nitehawkcinema

In this episode of THE POWER OF RE:INVENTION, I had the pleasure of sitting down with Matt Scheckner, the Chairman of Advertising Week—the world's largest advertising / brand / content / marketing / media / tech industry summit. Matt's life journey is filled with unexpected twists and profound experiences that offer valuable lessons in the art of Reinvention. Our conversation began by unraveling the layers of Matt's unique background, which defied predictability. He shared his childhood dream of becoming a veterinarian, a desire that took a fascinating detour. This journey commenced with a pivotal internship at the Atlanta Journal-Constitution, sparking his passion for sports marketing and playing a crucial role in the establishment of the New York City Sports Commission. We delved into the transformative power of early job experiences, shaping one's character and instilling a profound sense of responsibility in the ever-evolving work landscape. Matt shared invaluable insights into the importance of mentoring the younger generation, drawing from his own experiences. Moreover, our discussion explored Matt's deep involvement in philanthropic initiatives, driving positive change in society. Heartwarming stories emerged as he recounted his support for schools in Africa, illuminating the incredible impact he has had on the lives of those he has touched. Join us in this episode for an enriching conversation! Some powerful takeaways from today's episode: Embrace the Unexpected - Matt Scheckner's journey from aspiring veterinarian to Chairman of Advertising Week teaches us that life's unexpected twists can lead to incredible opportunities. Early Experiences Matter - This episode highlights the profound impact of early job experiences in shaping our character and fostering a strong sense of responsibility. Mentorship is Essential - We learn the importance of mentoring and guiding the younger generation as they navigate the ever-changing landscape of the workforce. The Power of Philanthropy - Matt's philanthropic work, especially in supporting schools in Africa, reminds us of the transformative impact we can make on society through acts of kindness. Reinvention is a Lifelong Art - This episode inspires us to appreciate the art of Reinvention, both in our personal and professional lives. Positive Influence Through Storytelling - Matt Scheckner's experiences and insights offer a captivating exploration of career evolution, the value of early work experiences, and the influence one can have through philanthropy. Links: Matt's LinkedIn: https://www.linkedin.com/in/matt-scheckner-72898915/ THE RE:INVENTION EXCHANGE - for more Inspired Content, Blogs, Podcasts, RE:INVENTION Virtual Chats, or to buy a copy of my book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? by Kathi Sharpe-Ross, visit https://www.thereinventionexchange.com IG: KathiSR_Chief_Reinventor   FB: Kathi Sharpe-Ross or The Reinvention Exchange LinkedIn: Kathi Sharpe-Ross    Twitter: KathiSR or The Reinvention Exchange

High SKU Shopify Store Secrets Lauren Petrullo, Mongoose Media   – The Sharkpreneur podcast with Seth Greene Episode 953 Lauren Petrullo Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha.   As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism's Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.   Listen to this informative Sharkpreneur episode with Lauren Petrullo about high SKU Shopify store secrets. Here are some of the beneficial topics covered on this week's show: - How it's important to utilize upsell and cross-sell paths for each category of SKU. - Why you should have a smart search integration to your store. - How Shopify is the easiest and most cost-effective solution for many brands. - Why sellers should have SEO initiatives through Pinterest and blogs. - How sellers must be aware of third-party changes that make a drastic impact to current marketing efforts.   Connect with Lauren: Guest Contact Info Twitter @MongooseMediaUS Instagram @mongoosemedia.us Facebook facebook.com/MongooseMediaLLC LinkedIn linkedin.com/company/mongoosemedia   Links Mentioned: mongoosemedia.us   Learn more about your ad choices. Visit megaphone.fm/adchoices

Interview with Jason Harris about careers, job interviews and aligning with company culture. Jason is the co-founder and CEO of the award-winning creative agency Mekanism and co-founder of the Creative Alliance. In 2014, Harris and Mekanism led the White House's "It's on Us" campaign to raise awareness of campus sexual assault. Harris is on the board of directors for Advertising Week, The United Nations Social Impact Leadership Council and an advising member of the Marketing 50. He is also a co-chair and founding member of Civic Nation Creative Alliance in partnership with The White House. Mekanism has been named to Ad Age's Agency A-list and twice to their Best Places to Work. Harris has been named in the Top 10 Most Influential Social Impact Leaders, as well as the 4A's list of "100 People Who Make Advertising Great." His methods are studied in cases at Harvard Business School. And Jason is the author of “The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master” Jason is here to share his insights on persuasion, interviews, and careers with us. https://www.thesoulfulart.com/ - Job Interview Experience Website - Contact, eBook, Videos, Socials, & More: https://www.jobinterviewexperience.com/ Candidate Club Interview Prep: https://www.candidateclub.com/pricing

Lauren Petrullo is an award-winning marketing expert, digital marketing and e-commerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty, and food space. She also owns three brands in those spaces: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha.  As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales.  Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld, and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer. She is the winner of Prism's Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award.  She is a sought-after speaker, podcast guest, and consultant on social commerce and Meta advertising. Links:  Mongoose Media  Instagram ----- Ready to become a sought-after speaker & personality? Watch the FREE masterclass: www.martaspirk.com/speakermasterclass  Could you use some support, coaching & community while building your business? Join TEWS, The Empowered Woman School, Marta's exclusive membership for women: www.martaspirk.com/empoweredschool 

It's time to talk about the D-word.  Disruption. Angel Bellon, Senior Director of Insights and Cultural Intelligence at Paramount, joins Little Bird Marketing's CEO, Priscilla McKinney, and divulges a deluge of facts, hacks, and insights around disruption and trend forecasting. It's a drenching downpour of mindset-shifting expertise that will change YOUR game. The truth is that business cannot go on as usual. The ever-changing digital landscape and especially *cough cough* Gen Z are disrupting the role of marketing altogether. It's the role of generations to disrupt, but we're now living in constant disruption with generational disruption on top of a fast pace of technological disruption and it's a lot to make sense of at once. It's even harder for brands to move forward in a meaningful way.  To operationalize disruption, we first need to get clear on the definition. While innovation and disruption are often used interchangeably, they are not the same. Innovation is something new. Disruption is a shift in the industry or with an audience, by redefining how a category typically is perceived.  On the flip side, “a trend is a shift in consumer behavior and values,” says Angel. They discuss why trend forecasting much start with not only understanding your consumer but also being willing to look at your “anti-consumer.” You must ask difficult questions like:  Who is not buying my brand? Who does not value our category?  Who are we repelling with our marketing messages or strategies?  To tackle this holistic endeavor, Angel created a trend toolkit workshop at Paramount, and he generously reveals a significant portion of its content, providing us with valuable perspectives and strategies.  After this episode, you'll feel like you're drunk from a firehouse, but you'll at least realize you're not alone.  Angel Bellon is a Senior Director of Insights and Cultural Intelligence at Paramount. A hybrid strategist and cultural anthropologist with over 15 years of experience, Angel fuses consumer insight with cultural foresight to forecast consumer behavior. At Paramount, Angel oversees thought leadership studies to push organizational thinking both internally and externally with Paramount's advertising partners as well as inject culture-forward inspiration into the branded content creative process. Previously, Angel founded the Cultural Anthropology department at VaynerMedia, which included designing the agency's insights methodology and overseeing the department's output across all agency accounts and agency deliverables such as digital and social campaigns, audio/voice and brand strategy. Angel has presented at Advertising Week, Social Media Week, WPP Stream and the United Nations. Angel holds a Master's in Media Studies from The New School and is a frequent guest lecturer at The University of Southern California (USC). *All opinions in this episode are of Angel Bellon, not Paramount.” Shoutout to this episode's sponsor: The Insights Association 2023 Conference.  We're looking forward to being in glorious Hilton Head, South Carolina, April 24th through the 26th for the Insights Association Annual Conference. Known for providing exclusive research and objective brand-presented content. The agenda for this year's IA Annual has been expanded to deeply examine four important disciplines: qualitative research, experience management, data analytics and quantitative, and behavioral research. Within each, we'll explore immerging trends, quality advancements, DEI progress and tangible business impact. More information on the agenda, which includes presenters from TD Bank, Mondelez, Masonite, Delta Faucet Company, Fidelity Investments, AARP and many other leading brands can be found at insightsassociation.org Use promo code ACBird to get 15% off your registration. We hope to see you there.

Today's episode of the GaryVee Audio Experience is a fireside chat I had for Advertising Week 2022! We discuss my winelibrary.com journey, why I don't allow what makes me money to dictate what's going to happen tomorrow, why my Wine Library TV strategy shocked my dad. what Vayner does differently than most of the industry, what I'm most excited about with NFTs and much more! Enjoy! Let me know what you thought! Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter