Podcasts about advertising week

In late September, The Guardian launched its first major U.S. marketing campaign, featuring the tagline “the whole picture.” It's a bold statement of intent from the 204-year-old news organization aimed squarely at American audiences, which highlights The Guardian's brand of free, independent journalism.In this episode of The Big Impression, our hosts catch up with Sara Badler, chief advertising officer in North America for The Guardian U.S., to explore the vision behind the campaign, as well as some early takeaways since launch. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:08):Today we're joined by Sara Badler, the chief advertising Officer of The Guardian U.S. She's leading the charge behind the Guardian's first major US brand campaign called The Whole Picture, a bold effort to reintroduce one of the world's most trusted news organizations to American audiences.Damian Fowler (00:29):It's an ambitious moment for The Guardian with plans to expand coverage in New York and DC launch new US podcasts and connect with readers in fresh ways. The campaign is signaling a big step forward for the brand and for quality journalism in the digital age.Ilyse Liffreing (00:44):From that striking yellow billboard in Midtown Manhattan to new approaches in digital marketing and audience engagement, the Guardian is proving that serious journalism can still make a splash and drive real impact.Damian Fowler (00:58):Let's get into it.Sara Badler (01:01):The whole picture is really, it's The Guardian saying, which I think now is more important time than ever, is this idea that we are completely global perspective, we are independent and we have no paywall. Everyone can read us and we are focused and dedicated to journalism. And the whole picture really shows dedicated in every sort of way of telling the facts whether that is culturally, artistically with the World Cup coming upon us. And obviously The Guardian is a massive, one of the biggest soccer ducks in the world, if not the biggest, and really showing up in different ways the whole picture. And so I'm probably talking too much about this, but you see us on the subway, we did a live activation last week in the Meatpacking District and it's just really showing who we are and what we represent.Damian Fowler (01:59):Yeah, it is interesting. It's one of those things like the 1111 thing when you think about it and you notice it. Once I saw the campaign launch, then I saw it on the New York subway and it was everywhere. But I'd read that the editor of the Guardian, Catherine ER had said that this is the perfect time to reintroduce the Guardian to US audiences. And I know it's had great traction in the country for a while. Why is that? Why do you think it is the perfect time, especially in New York and metropolitan cities, why is it the right time?Sara Badler (02:34):I think now more than ever, we really want alternative news sources. And I say that mean the Guardian's been around for 200 years. We are not new by any means, but we are new-ish and more of a teenager here in the US and we have tons of obviously news outlets and a lot of them are owned and operated by billionaires. And there's all different things that are happening to them. There's consolidation, there's putting up more paywalls. And I think now more than ever, having something free and a truly global perspective is unique and something that we have.Ilyse Liffreing (03:11):And the campaign itself has such a striking centerpiece, the creative looking at it, it's bright yellow, there's words that are hidden. I'm curious if you can describe a little bit about that creative choice developed with Lucky Generals and can you walk us through basically the idea behind that concept?Sara Badler (03:32):It was not easy. I would say that it took our marketing and cross organizational functions a long time to come up with this with Lucky Generals to credit to them. They've been amazing and they've worked with us in the UK and now in the US and we also work with PhD as an agency, which also has been amazing. And it just took time of evolving of what our real story is and what we want people to get out of it. And I think the global perspective, free independent journalism that's factual with integrity and talking about culture in these key moments is really what we wanted people to understand. And here,Ilyse Liffreing (04:14):Yeah, looking at the media strategy a little bit, what was the plan for go to market and for reaching those target audiences?Sara Badler (04:24):And I think this is with every marketing campaign. I was actually on talking yesterday on a panel and saying there's no more, my marketing campaign is like a media plan. You've got a podcast, you've got activations, you've got events. So I think one thing to really think about or that we've thought about is how do we consistently beat a drum? And people recognize it throughout, not just one moment, but multiple moments throughout their day, whether it's on the subway through the activation and events. So that's something that we really focused on and I think we're doing that and we're continuing to do that, which I'm very excited about. We've done a few things. We did a fashion collaboration with Lingua Franca with the sweaters that we're really excited in the West Village going there after this and we're having a party tomorrow evening there. And then other things like we are going to be kicking off a residency at the net, which is super exciting with our editors. And so I think keeping the drum beat and showing up at these places is part of what we want to show. We truly are the whole picture.Damian Fowler (05:27):Before we get to the sort of channels you use, I just wanted to ask you about that event planning around media campaigns. Why is that an important part and piece of a marketing strategy these days? The idea of the building community around events?Sara Badler (05:44):Well, I think there's a couple things to that. I think obviously we're still coming out of COVID in the sense that people want to go out, people want events. I also think the cultural moments are just so important and especially for brands like ourselves who, for example, the soccer World Cup coming, which is every four years. This is a huge moment for us. And so I think planning around that and the sense of community I think is important in everything we do. Even here at Advertising Week, there's a sense of community. We live and breathe kind of the same sort of things in day in and day out. Exactly. So I feel like that's kind of something that we're trying to build and I think that if you feel a part of it, it's just so much stronger.Ilyse Liffreing (06:32):Speaking of the World Cup, can you say anything more about your plans there?Sara Badler (06:37):Yes. I mean, as I mentioned, we're one of the largest global soccer desks. We have a football weekly podcast that has been in the UK forever. I actually went to their event a few weeks ago in London and it was truly, when you talk about those cultural moments, it was one of those things that I've kind of heard about it. My husband's British and a huge football fan and listens to the podcast, but I never really understood the true fans was the strike on the tubes were happening of course while I was there. Just lucky, always, always. And then of course it's pouring down rain on and off when you think it's going to be beautiful and there's still fans from all over the world coming and it's not just for one team, it's for every team and for every. And so it's just like that is kind of the cultural moment. And so seeing that we're going to be launching that here in North America, which is super exciting.Damian Fowler (07:35):It's interesting. In the UK there's a very distinct sense of who reads the Guardian. I'm a guardian reader, I admit. And actually it was a Guardian contributor as well for a few years. But in the US do you have a strong sense of the Guardian readership? Is that galvanizing? Is that kind of coming together?Sara Badler (07:54):Yeah, I mean I think to your point of what was your media plan, and I am sure we had a podcast on with Vox that we did there and I think that we're still trying to figure it out, I would say because we don't have a paywall. We really think, and I truly do believe that everyone can be as a guardian audience at one point. We do tend to have different skews of older people that have identified in the past with The Guardian, things like that. But we're also starting to create, I think a buzz in younger generations and being out here and being on the subways and having these activations and the World Cup and other things happening. We're launching other podcasts and newsletters and things like that. We're really starting to grow audience across the board.Ilyse Liffreing (08:45):Are there any other channels that you're experimenting with?Sara Badler (08:49):Everything? We are launching video, podcast newsletters. I'm just thinking events like I mentioned the NED residency, which will kick off October 14th I want to say. So we're kind of trying to do everything. I think that's another thing as we evolve as publishers is that's just something that's kind of happening and we're really excited to be doing it.Damian Fowler (09:15):And I guess maybe touching on the programmatic strategy on the side of things, how has that grown as it were since you've taken this role?Sara Badler (09:27):Definitely. I am sure it was in the press. We were in the press with the trade desk as we launched the trade desk, which was kind of ironic obviously because I think we were, when I was at DOD Dash Meredith, we were the first publisher there and then coming to the Guardian able just do it again, but is we have really looked at our programmatic strategy and we actually kind of reorganized. And so the global programmatic strategy is actually coming out of the us which is very unique for The Guardian, which obviously everything is headquarters in the uk. And I think it really actually ties to our brand campaign of the whole picture and this global perspective is that we're really becoming one global unit. And I don't think it was like that before. I think it's been siphoned in different ways and I think now this is kind of the time. And so tying that back to the programmatic strategy is we're doing that as well. So we have one global programmatic team and strategy that we're super excited about and very good talent and we're just really excited to lean in as much as we can.Ilyse Liffreing (10:33):Okay, cool. So I know the campaign is so newSara Badler (10:36):Still,Ilyse Liffreing (10:36):But what kind of reaction have you seen so far?Sara Badler (10:40):It's really been positive. Not that I was expecting any negative, but it's just been a lot more vibrant than I even thought it would be to your point, like the neon yellow and just seeing the signs and on the subway and just constantly seeing them. We also had billboards in different places and even the meat packing district, the activation we did there, which thank God it didn't rain, but you could take off different of the wording and we had different social media people that were activating on it. It was just cool to see. And it's also cool to see the street traffic that it gets. Also, one other funny thing is we did not funny, but we did the Lingua Franco, we did the storefronts with the Guardian gear in it. And I took my daughters last week and I was so excited and one of the sweaters was sold out and the salesperson was like, I was like, who was it? I was naming colleagues. I was like, was it Jane? Was it? And they're like, no, someone came in and bought it. And I was like, yes. So I think those are the kinds of things also that have just made it really fun.Damian Fowler (11:50):From your perspective as a marketing chief, are there sort of KPIs that matter most for a campaign like this? Obviously sales brand lift, engagement, how do you look at it? And I know again, to Eli's point, it's kind of early days to say for this specific campaign, but in general, what are the KPIs that you kind of track on your dashboard?Sara Badler (12:14):We were just talking about this, we were like, how do you quantify? And obviously my background and life of programmatic, I'm like, give me some data.(12:25):And I think that it's hard for us. It's hard for us to say exactly what it looks like because I would say when you quantify it from how many RFPs are we getting or is our revenue growing or how we're seeing that, but it's really actually now having meetings with proactive ideas of things that we offer that we couldn't offer before. So I think tracking our global footprint and working with clients in a way that's way more collaborative rather than, oh, you're getting this RFP and it's like a circle of something that you're checking a box, giving it to us. You saw this, I think from a consumer perspective, just having presence in all of these places and we know we're growing our audiences and we can see that. We do look at the data and research all the time on this, and actually every Thursday we're figuring out what happened this week that shows that we're still progressing. And I think the other thing that we have to remember about marketing that's been different is it can't just be a one and done thing. You have to talk about this, it launched last week, now it's ad week. What are we doing? What are we doing next week? And then what are we doing in seven weeks that's going to keep this going.Ilyse Liffreing (13:40):On that note, how are you tying your normal content strategy to marketing strategy?Sara Badler (13:47):Is there a tie in? We collaborate all the time on things. I mean, even with the sweater collaboration, we have our voices and our editors wearing these sweaters and they truly are the voices. I'm just in the background trying to make sure brands are aware and audiences grow from it, but they're the voices of The Guardian and they are, I mean, they lead with integrity and independence and we have to look at that. So that's also very important and why it's so exciting for us.Damian Fowler (14:22):Now, I know the Guardian has a unique kind of monetization, it has a trust, but I wondered if you could sort of break down a little bit the Guardian stands, the GUARDIANIST stands. That's a complicated thing to say on monetization between the subscription and the ad supported and everything in between. Do you think about that and how do you approach thatSara Badler (14:45):Every day?(14:47):I think about it every day. It is, it's very unique. I would say we are so lucky to be owned by the Scott Trust because we look at things and we do things like this to the whole picture that are very thought out, methodical, programmatic, they make sense. We're able to do that because owned by a trust. So we're able to say, we don't need to do or worry about something that's happening in Q2. We can think about what's happening in the World Cup or the next one and what that looks like. So that's the trust and that's what we're very lucky to have from what you touched on with reader revenue is our readers really invest in us. And that's kind of something that we can say and we can say that to clients, we can say that to marketers, consumers, everyone. We can really genuinely say people are investing in us because they want to read us, they want us to do well, and that's how we need to put our story out there. And that's how I think we overlap from an advertising and our reader revenue perspective is ultimately we're just trying to grow these audiences and for people to hear our stories.Damian Fowler (15:53):There's something nice about that, asking readers to contribute what they want. That model works to build loyalty. ISara Badler (16:01):Expect completely. And that's something that I think it takes time. And that's why I'm saying I don't know our conversions for yesterday, but I do know that we are building somewhere that's exciting.Ilyse Liffreing (16:15):So you've had senior roles at Hearst, the New York Times and Doc Dash. What would you say are the biggest challenges even legacy publishers face when it comes to capturing readers today? Still?Sara Badler (16:29):I mean, we face all the challenges, soIlyse Liffreing (16:31):Many challenges.Sara Badler (16:32):And I feel like I would say it's pretty consistent to your point of being at a lot of publishers that have been around for a long time and huge brands. And I think some of the things that, the struggle is obviously one, there's a lot, there's so much media to consume. It's like how do you make yourself unique and different? And in that way it's also, there's been a lot of different acquisitions and things that have happened, so it's kind of like how do you make people aware of who your true brand is and where it sits. I think those are, it also is the challenge of the times, meaning the actual time of happening where when I was at Daash and we were living through COVID was a very different time than what we're doing now. I would not suggest live events at that point, but then here we are and this is what we're doing. I would say at the New York Times, it was a place, it was right when elections were happening when I was there as well. And so I think it just, it's really, everyone's got their challenges, but everyone also has placed to their strengths and I think that's really important for publishing.Ilyse Liffreing (17:46):Yeah. Are there any innovations, maybe particularly in digital advertising that you see as giving you optimism for even funding quality journalism in the future?Sara Badler (17:59):I mean, this campaign has given me a lot of optimism. The whole picture has been amazing to see and also because I think it makes so much sense, which is really nice. I think that we also live, I live in a world where everything's just completely over complicated and just what it means is independent, factual and free. That's really, it just makes sense. And I think things like that show optimism in what's going on.Damian Fowler (18:29):Yeah, we talked there on innovation, which means we have to ask you a little bit about ai and that has been framed in some ways as a threat, but also an ally. Where do you stand on that?Sara Badler (18:44):I think we're in the middle, and that's probably the most boring answer ever. But it's good, it's fine. I mean, we are actively using it and try and figure out how and where it fits in different places, but it does not change how we report and our journalism.Ilyse Liffreing (19:08):Good to hear, good to hear. Now some quickfire questions for you. Let's do it. What do you think is one thing the ad market desperately needs but doesn'tSara Badler (19:19):Have? Oh my God, we have so much of everything. The ad market desperately needs maybe some better organization of what our products are and the different types would be somethingIlyse Liffreing (19:36):Or streamlined,Sara Badler (19:37):A different streamlined approach would be somethingDamian Fowler (19:42):Less fragmentation perhaps. I dunno. Yeah, I dunno. I put words in your mouth.Sara Badler (19:47):I think one thing that publishers need is really to work better together to figure out what the future holds for them.Damian Fowler (19:57):And you may have answered this already in the podcast, but a publisher you secretly admire for how they're playing the game.Sara Badler (20:04):I mean, I think the New York Times has been brilliant in just how they've worked through a lot of different acquisitions they've made and things like that has been great to see. But I think all publishers have done a really great, the best that it's been a tough market and I think that even from a programmatic perspective and everything, we are just trying to do our best to get through it and also understand kind of what the world will look like quarter to quarter, which is very different. And it's not those days where you could be, I remember in past lives you'd be like year over year last year at this time and you're like, well, last year at this time was such a different,Damian Fowler (20:47):Such point youSara Badler (20:48):Can't even compare anymore. I know. Yeah. So it's like, well last year this happened. And so I think that it's a tough thing for publishers to do.Ilyse Liffreing (20:59):What would you say is the boldest marketing risk you've ever taken?Sara Badler (21:06):That's a great question. I would say just because, just to go back to also the whole picture, I think this whole thing we've done also the collaboration with Lingua franca and the sweaters, we didn't know how people would react or the world would react or if they would react, but I think that because it's something you're just putting out there, we've never done anything in the fashion world at all. And I think that was kind of something that probably not the most scary but the most scary to me this week of doing that. I was like, I don't know if this is going to work. And we don't know how people react. And you want only positive things to come out, especially after you're doing such a big collaboration.Ilyse Liffreing (21:53):Nice marketing every week is different, isn't it? Yeah. Just depends on the day. Yeah. IDamian Fowler (21:58):Guess here's the last question. If you could steal one idea from another industry and bring it into publishing, what would that be?Sara Badler (22:07):Sorry,Damian Fowler (22:08):These are hard questions.Sara Badler (22:09):No idea. Well, it's funny, I was thinking, I was like fashion week, we just talked about fashion, but now we're in advertising week. So they've definitely done that. I would say, I dunno, I guess we don't have a Super Bowl or anything like that. That would be good. I think we've got enough stuff really. We should stop. Yeah, we should. I'm thinking there's South by there's can we do so many things? And I think that's one thing from my perspective that again, with the whole picture that we're really trying to do is show up in the right way where it matters. And if you try to be everywhere or nowhere, and I think that's really important for us to think about. And so trying to do something that you haven't done yet, you should definitely do, but it should feel natural.Ilyse Liffreing (22:55):Sara, we're recording an advertising week and I'm curious if you have a major takeaway that you could share with us.Sara Badler (23:03):Okay, so I mentioned day two, we're on day two and I think it does feel bigger than it's ever been or busier for sure. And it feels like there's so many things going on. The other thing though is I think because there are so many of these things that it also feels like in this world right now, we're doing a lot of in-house things, if that makes sense. We have tons of our team in town this week. I know that when I talk to clients or agencies, they're doing a lot of internal stuff. So it feels like that's a big something that's changed a little bit.Ilyse Liffreing (23:40):I would say there's definitely a lot more people I think this week then than I remember in years past at least.Sara Badler (23:46):But even every time I talk to someone, they're like, well, we have a lot of internal stuff going on. And I think that there's a lot going on. So I think that that's also something that is happening that maybe didn't happen as often.Damian Fowler (24:05):And that's it for this edition of The Big Impression.Ilyse Liffreing (24:07):This show is produced by Molten Hart. Our theme is by Love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (24:14):And remember,Sara Badler (24:15):We have tons of, obviously news outlets and a lot of them are owned and operated by billionaires, and there's all different things that are happening to them. There's consolidation, there's putting up more paywalls. And I think now more than ever, having something free and a truly global perspective is unique and something that we have.Damian Fowler (24:37):I'm DamianSara Badler (24:37):And I'm Ilyse, and we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ari Paparo interviews Steven Yap, the Global Chief Revenue Officer of Perion Network, during Advertising Week in New York. They discuss the evolution of Perion, the launch of Perion One, and the importance of unifying technology in advertising. The conversation delves into the role of AI in optimizing marketing strategies, the future of CMOs as portfolio managers, and the state of the open web. The episode concludes with quickfire questions that highlight Perion's competitive advantages and challenges. Takeaways Perion has evolved to unify multiple technologies under Perion One. AI serves as the connective tissue for optimizing advertising strategies. CMOs are transitioning to a role similar to portfolio managers. The open web is facing challenges, but it is not fully destroyed. Perion aims to make marketing budgets feel more impactful. The advertising industry is grappling with silos in AI development. AI can help clean up the ecosystem of bad actors in advertising. Perion's technology is seen as a competitive advantage. The importance of brand familiarity in a rebranding effort. The Honey Badger symbolizes Perion's resilience. Chapters 00:00 Welcome to Advertising Week 03:01 Introducing Perion and Perion One 07:04 The Role of AI in Advertising 12:39 The Future of CMOs and AI 17:46 The State of the Open Web 20:58 Quickfire Questions and Wrap-Up Learn more about your ad choices. Visit megaphone.fm/adchoices

Today in the business of podcasting: what happened at Advertising Week New York, Tom Webster talks parasocial relationships with podcast AI ads, Spotify is now integrated into ChatGPT queries, and an interview with Greg Glenday. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: what happened at Advertising Week New York, Tom Webster talks parasocial relationships with podcast AI ads, Spotify is now integrated into ChatGPT queries, and an interview with Greg Glenday. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Latha Sarathy is the founder of SALIENT HQ, a first-of-its-kind research agency and advisory service providing best-in-class, real-world-tested insights and strategic guidance on a fractional basis. In an age of AI, SALIENT HQ is committed to blending human intelligence with rigorous, intentional research to help clients achieve their goals.With over 30 years in media and market research, Latha has held senior leadership roles across blue-chip companies and industry organizations. Most recently, she served as Chief Research Officer at the Association of National Advertisers (ANA), overseeing analytics, insights, and measurement while driving initiatives such as SeeHer.where she laid the groundwork for industry insights and benchmarks in gender equality in media and marketing.Previously, as SVP of Insights & Strategy Activation at Ipsos North America, she managed a multimillion-dollar portfolio of global consumer insights projects for leading media and technology clients. She has also built high-performing research teams at NBCUniversal, Univision, CBS, Disney Publications, Interactive One, and Wenner Media.A frequent industry voice, Latha has presented at Cannes Lions, ANA conferences, Advertising Week, ARF, Comexposium Japan, and CTAM. She has also led strategic workshops for brands including American Express, Walmart, Georgia-Pacific, and General Mills, helping organizations translate insights into innovation and growth.

On today's podcast episode, we discuss which of the over 500 sessions will be the most interesting conversation at this year's Advertising Week 2025 in New York. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Analyst, Marisa Jones, and Senior Editor, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podacst-behind-numbers-most-interesting-thing-advertising-week-new-york-2025   © 2025 EMARKETER   Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com

The first returning champion to the pod, Michael Gewirtzman is the Global Vice President of Programming at Advertising Week. For over a decade, he has programmed and hosted events and broadcasts for organizations that have featured some of the world's most influential executives, celebrities, politicians, athletes, authors and thought leaders.We talk about the industry, the partnership with Six Degrees, there is a secret giveaway somewhere in the middle and we break some news about Advertising Week. All that and more in this episode. Previously, Gewirtzman was the Founder and President of Vinyl Artist Management, where he managed the careers of internationally beloved, mainstream and independent artists.

Gabrielle Gambrell joined Hachette Book Group as Senior Vice President, Chief Communications Officer in August of 2024.Gambrell comes to HBG from Amazon, where she served as Head of Communications for Inclusive Experiences and Technology, Employee Experience. Prior she was Chief Marketing & Communications Officer of Barnard College of Columbia University. She managed teams across the globe as Worldwide Director of Communications and Public Relations at FCB Global, an award-winning advertising agency network. Before FCB, Gambrell was Director of Communications for NBCUniversal leading all global diversity communications. As a professor, Gambrell shares her marketing and communications experience with students at Columbia University and New York University. Gambrell has been named to PR Net's “Marcomms' Most Influential List,” celebrating top brand marketers and communicators for their leadership, innovation and achievement in the field; Color Magazine's POWER 40 Under 40, a roster of exceptional young professionals of color who are reshaping industries, igniting change, and inspiring a new era of leadership; Advertising Week's AWNewYork Future is Female Shortlist, presented by Warner Bros. Discovery; PRNEWS' list of Top Women in PR; and PRWeek's Hall of Femme.She is originally from Los Angeles, California, and currently resides in Westchester County, New York, with her husband, son and daughter.

This one's for anyone in marketing who's still clinging to outdated tactics.I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and attention-based algorithms, this episode covers where marketing is actually going, not where people wish it was going.I also break down why most creative still fails, how data and attention go hand in hand, and what brands need to start doing right now to stay relevant in the era of "interest media."

In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Katie Ingram, Director of Advertising Week Europe. A relatively new appointment to the role, Katie brings with her a wealth of experience across out-of-home, publishing, and industry events, having worked at companies such as CBS Outdoor, Outsmart, and the Evening Standard.With Advertising Week Europe 2025, for which NDA is a media partner, fast approaching, Katie discusses how the event has evolved over the years, what it represents today, and why it remains one of the most significant gatherings in the industry calendar. In a wide-ranging conversation, Katie reflects on the power of storytelling and celebrity in advertising. She also discusses the Future is Female Awards, taking part at Advertising Week itself for the first time year, an initiative designed to champion exceptional women making a difference in the industry.Beyond Advertising Week, Katie talks about her personal passion for advocacy around baby loss awareness, and how marketing and communications can play a critical role in driving conversations around difficult but important social issues. With optimism for the industry's future, Katie sees creativity, innovation, and community as the driving forces behind the industry's growth this year. 

In this episode of The Speed of Culture Podcast, Matt Britton chats with Ruth Mortimer, Global President of Advertising Week. From blending entertainment and education to embracing creativity in a tech-driven world, Ruth delves into the evolving advertising landscape, the role of inclusivity, and the importance of staying curious in shaping a dynamic future.Follow Suzy on Twitter: @AskSuzyBizFollow Ruth Mortimer on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Join Vinnie and marketing leadership expert, Thomas Barta, as they chat about the role of AI in marketing, and whether AI is just a trendy distraction or a genuine game-changer in the industry. This episode also covers... Fundamentals of marketingCEO and customer expectationsCreative opportunities About Thomas... Thomas Barta is the world's premier expert, author, and speaker on marketing leadership. A “CMO-turned McKinsey partner-turned organisational psychologist”, Thomas conducts research, including the world's largest study - involving over 68,000 assessments - on what makes for a successful marketer. Thomas is the Managing Director of the Marketing Leadership Institute, the author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader (with Patrick Barwise, McGraw-Hill), and the founder of the world's #1 Marketing Leadership Masterclass. Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world's most prominent companies, including over two dozen from the Fortune 500. He holds an MBA from London Business School and a Master's in Clinical Organizational Psychology from INSEAD Business School (France and Singapore).  Thomas is the leadership dean of the Marketing Academy CMO Fellowship and a Honorary Fellow of The Marketing Society. He writes for Forbes, Marketing Week, and his own TryThis.Blog.  He has given hundreds of keynotes and masterclasses for companies, associations, and universities--including Adobe, Cisco, Google, IBM, SAP, and Advertising Week. Resources mentioned in this episode: Marketing Leadership InstituteSeth Godin's Blog _________________

In this conversation, Jessica Joines shares her transformative journey from a successful corporate career to discovering her true purpose. She discusses the importance of overcoming fear and scarcity mindset, empowering women to trust their inner truths, and the significance of building heart-centered relationships within her community. Jessica emphasizes the power of perception and choice in shaping one's reality, and she offers practical advice for future female leaders to pursue their passions. Her insights on surrendering to the universe and creating a purpose-driven business provide a refreshing perspective on personal and professional growth. Jessica Joines is a former Global CMO turned bestselling author, spiritual coach and international speaker who helps women awaken to their true power and potential. Through speaking, coaching, and a community platform — she empowers women to transform their lives by mastering their own spiritual journey. Jessica is here to help women rise above all forms of fear and limitation and transcend the ego.  Jessica has a unique ability to break down complex and esoteric spiritual principles into simple, step-by-step plans of action, resulting in "DIY soul-work" that is not only practical, but life-altering. Many of these methods manifested during her life-changing, year-long, solo soul journey across Southeast Asia in 2011. That's where she began to wake up to her own soul purpose. A natural teacher and speaker, Jessica is never more herself or connected to her purpose, than when she is in front of an audience. She has keynoted and spoken at iMedia, Advertising Week, WUB Wellness, CRN International Summit, Dmexco and several corporate leadership events, including Rakuten and Starcom. Igniting and energizing audiences around purpose and possibility, it's not uncommon to see a crowd of people gathered around Jessica after she speaks. As the energy and wisdom she brings forth always inspires audiences to want deeper guidance on how to navigate life's challenges. ​In May 2021, Jessica launched her live coaching show, Soul Purpose, with the popular online spiritual media network, Unity Radio. Soul Purpose keeps Jessica on her toes as listeners call in live to receive coaching guidance on their most critical life questions and challenges. Soul Purpose can be found on all major podcasting platforms, including iTunes and Spotify. Additionally, Jessica regularly shares spiritual lessons and tools on YouTube, Instagram and Facebook.  In January 2021, Jessica launched the Women's Purpose Community, an expansion of the incredibly successful Women's Purpose Retreat, which she launched in 2018. WPC is a community of executive women who crave a safe-space to do the deeply intimate work of self-discovery.  In sum, Jessica is helping to bring an awakened-mindset to where it's needed most, Corporate America. Jessica's work has been celebrated in publications such as Forbes, Marie Claire, Thrive Global and MediaPost. She holds an M.S. in Communications from Cornell University. Takeaways Jessica's journey reflects a shift from fear to love. She emphasizes the importance of inner transformation. Women are encouraged to trust their own truths. Perception is a powerful choice in shaping reality. Surrendering to the universe is key in business. Attraction, not promotion, is essential for success. Building deep relationships is crucial for women leaders. Future leaders should prioritize doing what they love. Self-exploration is vital for discovering passions. Practical spirituality can guide individuals to their purpose. Get In Touch With Jessica Speaker Website: www.jessicajoines.com Company Website: www.womenspurposecommunity.com Instagram: https://www.instagram.com/jessicaljoines/  LinkedIn:  https://www.linkedin.com/in/jessicajoines/  YouTube: https://www.youtube.com/@jessicajoines3842  Twitter Handle: @JessicaJoines

Longtime friend of Advertising Week and Founder of creative agency Gravity Road, Mark Eaves, joins Great Minds for a lively discussion about his career, the industry, and much, much more. This is a don't miss episode of Great Minds.

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

What do you get when you combine a Grammy winning billionaire rapper with the content marketer of a multi-billion dollar brand... A multicultural content amplifier expert with a free wheelin' media pro? You get insights from four incredible individuals who gave spontaneous Insider Interviews to me during Advertising Week New York 2024. Guests and Highlights 1. Kris Magel, VP, Head of Global Agency Partnerships - Freewheel: Kris discusses his new role and how Freewheel is making things easier for #CTV providers and advertisers.  He explains the company's efforts to “demurkify” the programmatic advertising space and make it more transparent and controllable for both publishers and agencies.      And to really clarify? Catch his analogy to his martini-loving 84-year-old Aunt Pat. Trust me. 2. Percy ‘Master P' and Hercy Miller: The legendary 5X Grammy Award Winning Rapper, Entrepreneur, Actor, Investor, Author, Filmmaker, Record Producer, Philanthropist and yes, Mogul (!), Master P, along with his NCAA star son Hercy Miller, talk about their latest ventures. Master P and Hercy Miller with Jeff Hamilton Jacket Master P shares insights from his new book, "Five Ps to Wealth," and emphasizes the importance of financial literacy. They also discuss their involvement with Jeff Hamilton's branded jackets and the significance of NIL (Name, Image, Likeness) deals for athletes like Hercy. Best quote you can take to the bank: "Product outweighs talent."  3. Jeannine Shao Collins, Chief Client Officer, Kargo: Jeannine highlights the importance of amplifying multicultural content. Jeannine Shao Collins with Jess King at SeeHer She shares key takeaways from her panel at the SeeHer event, emphasizing the need for accurate representation and authentic voices in media and why they've made a commitment to supporting diverse publishers. Jeannine also talks about Kargo's innovative ad tech solutions and how they put "the art in the science." 4. Annie Granatstein, VP Content Marketing, Marriott International/Marriott Bonvoy: After Annie told the Brand Innovators audience crowd about her content marketing approach, I had a 1:1 where she explained how she manages heading up global content for more than 36 brands... And about Marriott's brand purpose, which drives contributions to diverse and inclusive content. She shares insights on how they identify traveler passion points and approach sustainability. Annie also highlights a favorite trend: podcast-video convergence (yay!) using Marriott's "About the Journey" podcast as an example. See Resources.  Key Moments: [00:02:40] Demurkifying the advertising marketplace -- Kris Magel: Simplifying the complex world of programmatic advertising and helping Aunt Pat not get overserved. [00:10:13] Financial literacy and securing generational wealth -- Master P and Hercy Miller: The importance of financial literacy, aligning with brands, and leveraging NIL deals. [00:12:45] Diverse voices and the value for marketers -- Jeannine Shao Collins on the impact of multicultural media and Kargo's role in supporting them. [00:19:05] Traveler passion points -- Annie Granatstein: Marriott's innovative content strategies, brand purpose and what's trending. Resources: FreeWheel: https://www.freewheel.com/ Master P: IG: @MasterPMiller TikTok: MasterPOfficial The 5 Ps to Wealth Book: https://www.amazon.com/dp/B0D77SVH4D Master P Masterclass: https://masterpmasterclass.com Kargo: https://www.kargo.com/ Marriott YouTube: https://www.youtube.com/@MarriottBonvoy/podcasts  Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal Threads: https://www.threads.net/@insiderinterviews  X: https://x.com/InsiderIntervws And, email podcasts@mossappeal.

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President of Kochava. We talk about the current state of in-app advertising, as well as how brands are looking at the opportunities outside of the walled gardens.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Ziad Ahmed is a 25-year-old social entrepreneur, speaker, and strategist – who is the Head of Next Gen @ UTA Marketing. As a teenager, in 2016, Ziad founded JUV Consulting, a Gen Z company connecting clients with the zeitgeist. JUV then worked with over 30 Fortune 500 and launched the first-ever major industry conference with only Gen Z speakers: ZCON. Because of JUV, Ziad was named to Forbes' #30Under30 list when he was 19 years old. In 2024, United Talent Agency acquired JUV Consulting, forming the Next Gen practice of UTA Marketing, where Ziad is continuing to lead his team's award-winning work at the intersection of content, community, and culture. He speaks often on the power of his generation, and he seeks to use his voice to push the envelope forward wherever/however possible. He has spoken everywhere from Cannes Lions to the White House to VidCon to Advertising Week – and has been featured everywhere from CNN to Vice to the Guardian.

Here's what you need to know for this week in the business of podcasting: influencer relationships in athletes, more dispatches from Advertising Week, and podcasters on tour.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: influencer relationships in athletes, more dispatches from Advertising Week, and podcasters on tour.Find links to every article mentioned and the full write-up here on Sounds Profitable.

In this podcast episode, titled “The Future of Podcast Monetization: Beyond Traditional Ads,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation about several pertinent topics related to the evolving landscape of podcasting. The episode unfolds with Rob joining remotely from New York where he attended both the NAB Show and Advertising Week. … Continue reading The Future of Podcast Monetization: Beyond Traditional Ads #602 → The post The Future of Podcast Monetization: Beyond Traditional Ads #602 appeared first on New Media Show.

The Current is on the ground at Advertising Week in New York, speaking to top-level marketers about the industry's biggest topics, from the future of streaming to retail media networks and potential impending fallout from the Google antitrust adtech trial.On this episode of The Current Report, UM Worldwide's chief product officer Andy Littlewood breaks down why he thinks AI is advancing past being simply a buzzword, moving into an age of intelligence, how the definition of being a large agency has changed today and what keeps him up at night._______ To read the full stories included in this episode: Where ‘60 Minutes' and ‘Call Her Daddy' Fit Into Kamala Harris's Unorthodox Media Strategy: https://www.wsj.com/politics/elections/where-60-minutes-and-call-her-daddy-fit-in-kamala-harriss-unorthodox-media-strategy-8d8a0cd9What Going on Call Her Daddy Did for Kamala Harris: https://www.theatlantic.com/politics/archive/2024/10/kamala-harris-call-her-daddy-podcast/680181/Harris talks about marijuana and racial identity in 'All the Smoke' interview: https://www.npr.org/2024/09/30/nx-s1-5133963/kamala-harris-marijuana-racial-identity_______ The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______ Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

Join us for our Brave Brands episode of The Advertising Club of NY presents Mixed Company Podcast! This episode celebrates Advertising Week and the annual Brave Brands celebration! We're diving into the amazing Grimace's Birthday campaign by Wieden + Kennedy and McDonald's. We can't wait to chat with our talented creatives & guests: Kelsey Heard, Nell Stevens, and Chane Rennie. We'll explore how this iconic campaign blended nostalgia and innovation, capturing the hearts of long-time fans and a new generation of young consumers. We'll share the journey of modernizing a beloved character and how they stayed true to McDonald's brand values. Plus, we'll discuss the team's bravest moments in bringing this campaign to life! Take look at the campaign here: https://www.wk.com/work/grimaces-birthday-mcdonalds/

Here's what you need to know for this week in the business of podcasting: what Liquid Death can teach podcasting, podcasting's coming to Advertising Week, and updates to Apple Podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: what Liquid Death can teach podcasting, podcasting's coming to Advertising Week, and updates to Apple Podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: podcasting gears up for advertising week, why election season shouldn't put off brands, and how brands are using podcasts to network.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: podcasting gears up for advertising week, why election season shouldn't put off brands, and how brands are using podcasts to network.Find links to every article mentioned and the full write-up here on Sounds Profitable.

In this 4-part miniseries presented as part of Advertising Week's long-running AW360 podcast, we'll explore the many unique challenges today's marketers face and how they go about tackling them. In each episode, we'll speak with experts about topics such as multi-location, multichannel, demand gen, maintaining efficiency and performance, and of course, utilizing modern tools like … Continue reading "Fluency Presents…Accelerating AdOps: Tech-Enabling Your Teams to Deliver More Results at Less Cost"

Here's what you need to know for today in the business of podcasting: Tom Webster's keynote address, podcasting at advertising week, and TV viewing in an upswing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: Tom Webster's keynote address, podcasting at advertising week, and TV viewing in an upswing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

“Generous leadership is standing up for what is right.” Chapters: 00:00  Introduction of James Rooke 03:53  Background and Influences 08:19  Lessons from Father's Leadership Style 12:08  Simplifying Decision-Making Filters 26:21  Staying Close to the Front Lines 31:15  Creating a Culture of Generosity 36:25  Humility and Vulnerability in Leadership 41:06  The Power of Small Acts 45:06 Creating Experiences that Shape Beliefs 48:59 Being Present and Engaged with Employees 52:55 Walking the Talk: Authenticity and Integrity Episode Summary: James Rooke, President of Comcast Advertising, shares insights on leadership and decision-making. He emphasizes the importance of recognizing patterns and investing in talent. James learned valuable lessons from his father, who taught him the significance of generous leadership and standing up for what is right. He also gained insights from his early career experiences, which highlighted the common root causes of organizational challenges. James recommends leaders stay close to the front lines and have simple filters to guide decision-making. He also discusses the need to balance a high-level view with deep dives into specific areas. In this conversation, James shares his approach to leadership and the importance of generosity in the workplace. He emphasizes the value of being present and engaged with employees at all levels, and the power of small acts of recognition and appreciation. James also discusses the need for leaders to have humility and vulnerability, and the importance of making quick decisions and being adaptable. He highlights the impact of creating experiences that shape beliefs and change culture, and the role of authenticity and integrity in leadership. James provides valuable insights and practical advice for cultivating a generous leadership style. R.O.G. Takeaway Tips: Recognizing patterns and investing in talent are key to leadership success. Generous leadership involves standing up for what is right and acting with integrity. Common root causes exist across industries, and focusing on human beings is crucial. Leaders should stay close to the front lines and have simple filters for decision-making. Balancing a high-level view with deep dives into specific areas is essential for effective leadership.  Generous leadership is about the culmination of small acts that have a lasting impact. Recognition and appreciation, even in small gestures, can have a profound effect on employees. Leaders should prioritize humility and vulnerability, as well as authenticity and integrity. Quick decision-making and adaptability are crucial in a fast-paced and uncertain environment. Creating experiences that shape beliefs and change culture is a powerful way to lead. Being present and engaged with employees at all levels fosters a sense of connection and belonging. Guest Bio: James Rooke is president of Comcast Advertising, the advertising division of Comcast Cable that fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. In this role, James oversees the operation of the company, which includes Effectv, FreeWheel and AudienceXpress. Most recently, James was general manager of Effectv, where he led a nationwide team across sales, product, engineering, data and operations focused on enabling marketers to reach their target audiences across TV and video streaming platforms. Since adopting the role in January 2020, he successfully led Effectv's transformation to a multi-screen, audience delivery company including bringing the more widespread use of data to TV advertising strategies, as well as driving addressable advertising and programmatic Capabilities. Prior to leading Effectv, James oversaw FreeWheel's global publisher business unit responsible for providing TV programmers and distributors with advertising technology to manage the monetization of their video content. During his eight-year tenure at FreeWheel, he also helped design, launch and scale FreeWheel's first video marketplace; led the Advisory Services practice, a consulting business unit; and served as the company's chief revenue officer. Earlier in his career, James worked in the media business at Time Warner Cable (now Charter Communications) as vice president of strategy and execution. He was also a principal in the media and entertainment practice at Capgemini, a consulting and technology company. He began his career as an associate consultant at EY (then known as Ernst & Young) in London. James speaks at many major industry conferences including Cannes Lions, Advertising Week and IAB and is often featured in leading business and industry media, including Business Insider, Advertising Age, Adweek, AdExchanger, Broadcasting & Cable, The Drum and more. Additionally, James is focused on moving the industry forward, sitting on the board of the Video Advertising Bureau (VAB) and Ampersand and acting as a board advisor to TVision. James earned a Bachelor of Commerce from the University of Birmingham in the U.K. He resides with his wife and two daughters in New York. Resources: Comcast Advertising  James Rooke Where to find R.O.G. Podcast: R.O.G on YouTube R.O.G on Apple Podcasts R.O.G on Spotify How diverse is your network?  N.D.I. Network Diversity Index What is your Generosity Style?  Generosity Quiz Credits: James Rooke, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc. Coming Next: Please join us next week, Episode 195, with special guest Yvette Kanouff.

Have you ever wondered who created the “I love New York” advertising campaign? Whose idea was it for flight attendants in the '60's to wear custom Emilio Pucci designer outfits? The woman (and advertising genius) behind these ideas was Mary Wells Lawrence. And today on Found Objects, I'll tell you her story. Follow us on IG:instagram.com/foundobjectspodcastSOURCES:“A 70-Year-Old Cereal Mascot Suddenly Is More Relevant than Ever.” Tony the Streamer (Kellogg's Frosted Flakes) | Work | Leo Burnett, 2024, leoburnett.com/work/tony-the-streamer2024.“Craftsmen of Creativity: Mary Wells and the End of the Plain Plane.” YouTube, Advertising Week, 30 Oct. 2018, www.youtube.com/watch?v=-Ciu6PVvRHM.The Editors of Encyclopaedia Britannica. “Mary Wells Lawrence.” Encyclopædia Britannica, Encyclopædia Britannica, inc., 2024, www.britannica.com/money/Mary-Wells-Lawrence.Henneke. “What Makes Copy Truly Persuasive?” Enchanting Marketing, 11 Aug. 2022, www.enchantingmarketing.com/david-ogilvy-rolls-royce-advert/.Lions. “Mary Wells Lawrence | Lion of St. Mark 2020.” YouTube, 13 May 2024, www.youtube.com/watch?v=CbTRz5ftBGk.McFadden, Robert. “Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95.” The New York Times, The New York Times, 11 May 2024, www.nytimes.com/2024/05/11/business/mary-wells-lawrence-dead.html.Michals, Debra. “Biography: Betty Friedan.” National Women's History Museum, 2017, www.womenshistory.org/education-resources/biographies/betty-friedan. Pollack, Judann. “Mary Wells Lawrence, Iconic Advertising Creative, Dies at 95.” Ad Age, 13 May 2024, adage.com/article/agency-news/mary-wells-lawrence-iconic-advertising-creative-dies-95/2560126.“Why Frosted Flakes' Tony the Tiger Is the Greatest Cereal Mascot of All Time.” PopIcon.Life, 4 June 2023, popicon.life/frosted-flakes-tony-the-tiger-greatest-cereal-mascot/.“‘at 60 Miles an Hour' Rolls-Royce Ad by David Ogilvy.” Swipedco, swiped.co/file/rolls-royce-ad-by-david-ogilvy/. Accessed 2 July 2024. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Scott Donaton, CMO of Versus and longtime friend of Advertising Week joins us for this special episode of Great Minds. Scott discusses his roles at IPG, Digitas, Hulu and more, leading up to his current role at Versus.

Jack Skeels is a former RAND senior analyst and agency executive. He is the CEO of AgencyAgile, an operations consulting and coaching firm that has helped over 200 agencies, consultancies, and other project-driven organizations go better, faster, and happier.  Jack's new book, Unmanaged: Master the Magic of Creating Empowered and Happy Organizations, is available on Amazon.His career includes leading Sapient's 105-person Los Angeles office, and founding and executive roles in multiple startups.  He is a coach to executives, a thought leader and evangelist to industry, and wakes every day driven to create a revolution in leadership and management practices, optimal organization design, and delivery excellence.  Jack is recognized as an outstanding speaker, writer, and educator.  He speaks at over 15 industry and association events per year, including Ad Age, Digiday, SoDA (annual meeting and The SoDA Academy), 4A's conferences, Advertising Week, Magnet Global, Miss Collective, TAAN, Bureau of Digital, and others.  With over 35 published articles, his work frequently appears in leading publications such as: Ad Age, Entrepreneur.com, Ad Week, MediaPost, and Campaign.us.Jack is a two-time Inc-500 Award winner and entrepreneur, with several successful startups to his credit.  In addition to a bachelor's in Industrial Engineering and an MBA with honors in Entrepreneurship and Finance from the Marshall School of Business, he has held several graduate-level teaching roles, including associate professor at the RAND-Pardee School of Public Policy.Find Jack on LinkedIn at: https://www.linkedin.com/in/jackaskeels/ ----- John Bates provides 1:1 Executive Communications Coaching, both in-person and online, as well as large and small group training. Sign up for his free weekly micro-trainings at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty and connection.

Today's guest writes for a major finance publication that we see all over Qwoted and HARO, and is heavily syndicated and featured on Apple/Google News, Yahoo, MSN, AOL, and more. Today we'll learn the kinds of stories a high-volume online publication writes and what exactly they need from publicists to complete their stories. We'll start with analyzing a pitch for a seasonal shopping roundup then dive into media queries. You'll walk away with sharpened knowledge of digital media strategy and utilize it to come out ahead and earn those syndicated features for your client. In this episode, you'll learn… The types of stories a high-volume finance publication wants to publish What to include in a seasonal shopping roundup pitch Why consistent persistence matters (even if you're just past the deadline- follow up!) Our guests: Heather Taylor is a senior finance writer for Go Banking Rates. And the head writer and brand mascot enthusiast for PopIcon, Advertising Week's blog dedicated to brand mascots. She has been published on HelloGiggles, Business Insider, The Story Exchange, Brit + Co, Thrive Global, and more.

About Our Guest: Alex Kennedy is a distinguished leader with a proven history of success in various commercial domains. She has extensive experience in scaling business operations, leading commercial teams, and pioneering digital transformation journeys. Alex's expertise shines in her ability to establish partnerships that introduce innovative business models and complementary revenue streams, catalyzing sustainable growth. Currently, she serves as the Executive Vice President of Commercial Strategy for Mycode Media, where she spearheads initiatives to accelerate the company's growth, focusing on solidifying relationships with esteemed brand CMOs and advertisers. Previously, Alex held influential roles at Twitter and has been a nationally recognized speaker, contributing her insights to prestigious platforms including Advertising Week and Princeton University. She resides in Oakland, California. Episode Summary: Alex delves into the importance of understanding your industry, cultivating change resilience, and positioning for future industry developments. Her intriguing anecdotes from family history to her strategic mindset offer a unique perspective on ascending corporate ladders and navigating industry transitions. Alex poignantly stresses the value of learning from every opportunity and leveraging it to build a robust foundation that can withstand the tests of time and market evolution. Listeners are bound to find inspiration in her approach to career development, collaboration, and continuous learning. Key Takeaways: Future-proofing your business involves understanding the larger industry, embracing change, and positioning yourself for scalable growth. Success is not achieved alone; acknowledging the mentors and experiences that shape you is vital. Alex emphasizes the importance of seizing opportunities and being perceptive about industry evolution to stay relevant. She shares the transformative experience of working in tech and advises on navigating industry shifts seamlessly. Alex believes in the profound impact of gratitude, both in recognizing those who've contributed to one's success and contributing back to others. Notable Quotes: "The only thing that is constant is that things will change." "You're a product of the people you spend the most time with." "If you can find work that is aligned to the things you just do uniquely well, better off you'll be because it will feel less like work." "Don't play for the team and forget about the league." "I understand some of the principles they've instilled on me a little bit more indifferently now. And I am so grateful. So grateful." Important Links Alex's Linkedin MyCode --- Send in a voice message: https://podcasters.spotify.com/pod/show/lexib/message

In October 2023, BigCommerce had the honor of moderating a panel at Advertising Week's Equality Lounge sponsored by Female Quotient, an organization dedicated to raising the visibility of women to advance equality. This episode is a recording of that panel, featuring BigCommerce VP of Diversity, Equity, and Inclusion, Tom Bourdon, along with the Emmy-nominated actress and comedian Sherri Shepherd, known for her long-running stint co-hosting the View and her new daytime talk show, Sherri. Tom, Sherri, and her teammates Jawn Murray and Karen Bonck discuss the importance of marketing to racially diverse audiences and how inclusivity makes teams, businesses, and brands even stronger. 

Embarking on a nostalgic journey to the heart of Italian-American life, we sit down with Margaret Fontana, more affectionately known as the Italian American Girl. Her story unfolds like a rich tapestry woven with threads of cultural heritage and familial pride, offering an intimate glance at the Italian-American dream. Margaret's tales of Reggio Calabria, the land of her ancestors, and the enduring tradition of family homes passed down through generations, serve as a poignant backdrop to our conversation, inviting you to rediscover the scenic landscapes of Southern Italy and the cherished summer experiences that shape our Italian-American worldview.As we taste our way through the regional flavors of Italian cuisine, the resilience and hope emblematic of our immigrant forebears come alive. Margaret recounts her father's post-war emigration to Newark, New Jersey, and the strength it took to forge a new path in a foreign land. The vivid family narratives continue with homage paid to the matriarchs who tightly held onto their Italian roots while nurturing an American identity. These stories of hardship, ambition, and the relentless pursuit of the American dream not only resonate with those of Italian heritage but echo the universal experiences of families who have bridged the gap between old and new worlds.Our episode culminates in a reflection on the vital role of media in preserving and educating about our Italian-American heritage, a task Margaret has passionately undertaken. We delve into the transformative power of storytelling and community building, essential threads that bind the tapestry of our shared cultural identity. As we look forward with excitement to reconnecting with family and friends in anticipation of the summer, we invite you to join us in this episode, where memories intertwine with aspirations, and the Italian spirit continues to thrive within the heart of the American experience.Margaret Fontana is a highly accomplished media executive renowned for her extensive expertise spanning various industries, including nonprofit, healthcare, film, media, television, technology, and digital-driven broadcast. Her career boasts a remarkable track record of accomplishments and a storied reputation in these diverse fields.Margaret is also the Founder of The Filmmaker Forum, an online resource and community for aspiring and experienced arts, media and filmmaking professionals. Students are welcome as well. In keeping with her cultural first generation Italian roots, Margaret is also the Founder of another popular online community and blog called Italian American Girl with over 45,000 members across various social media networks.  The community has become an online networking resource for many Italian Americans to share educational stories, history, ancestry traditions and connections.  Margaret also features celebrities, musicians and filmmakers on the blog.  In her "free" time, Margaret acts as a guest speaker and influencer while regularly presenting and teaching on media topics at Rider University and national digital conferences including Advertising Week in New York CityMargaret is the host of the self produced podcast called, The Margaret Fontana Media Podcast The podcast covers topics Support the showPurchase my book "Farmers and Nobles" here or at Amazon.

We welcome Fred Schonenberg to AI Uncovered. Fred is the founder and CEO of VentureFuel. He has created an innovation framework that bridges the VC, Angel, and Startup ecosystem with enterprises to deliver tangible technology solutions that drive growth. In his role at Venture Fuel, Fred has worked with over 100 companies from General Mills to Netflix.He is a frequent speaker at industry events such as SXSW, Ad Tech, and Advertising Week and is published in broad media publications including Huffington post, Creator Magazine and Ad Week. In this episode Tim and Fred discuss generative AI and the role and collaboration between venture capital firms, startups, and enterprises. Fred has worked with over 100 companies, from General Mills to Beam Suntory to Netflix. He has helped companies discover and implement new technologies and delivered breakthrough results including an 18.7% uptick in sales , $10m+ savings, and 5x increase in purchase intent. Welcome to AI Uncovered, a podcast for technology enthusiasts that explores the intersection of generative AI, machine learning, and innovation across regulated industries. With the AI software market projected to reach $14 trillion by 2030, each episode features compelling conversations with an innovator exploring the impact of generative AI, LLMs, and other rapidly evolving technologies across their organization. Hosted by Executive VP of Product at Yseop, Tim Martin leads a global team and uses his expertise to manage the wonderful world of product.

On this episode of Great Minds we're pleased to feature Ren Akinci, EVP, People & Culture, Emerald and Advertising Week, and host of Advertising Week and Emerald's newest podcast, Great Minds: People & Culture. Ren walks us through her career journey.

Michael Gewirtzman is the Global Vice President of Programming at Advertising Week. For over a decade, he has programmed and hosted events and broadcasts for organizations that have featured some of the world's most influential executives, celebrities, politicians, athletes, authors and thought leaders. Previously, Gewirtzman was the Founder and President of Vinyl Artist Management, where he managed the careers of internationally beloved, mainstream and independent artists.

(Season 8 is in partnership with ADCOLOR. ADCOLOR champions diversity and inclusion in creative industries.) Tiffany Hardin is an award-winning executive marketer, investor, and educator. Hardin is the CEO & founder of Gild Creative Group (GCG), an influencer marketing agency delivering strategy for brands that desire meaningful influencer/talent integrations for campaigns on and offline. She is known to help create and share culturally relevant stories to build meaningful connections that drive trust, awareness, and impact. Some client work has included brands such as Hulu, Onyx, Black Girl in Om, Victoria's Secret, Airbnb, WeWork, Microsoft & Target.As an early pioneer in the mid-00s of the influencer marketing industry, Tiffany has been at the forefront of social branded content helping lead curious brands on the power of leveraging talent-driven platforms. As a “culture A&R,” Tiffany can trend forecast to see the waves of culture shift and support her clients in anticipating the wave versus reacting or getting caught in the rip tide.Tiffany's commitment to educating and creating pathways for the next generation of mindful leaders is illustrated in how she shows up in and for her industry in classrooms and media. Hardin has taught Capstone and Partnership courses at NYU's Tisch and Stern Schools, guest mentored and lectured at AWS Impact Accelerator for Women, and been a featured lecturer for Billboard's Music Industry Essentials Online Certificate Program. She is also a powerful speaker, contributing to stages at SXSW and Adcolor & Advertising Week. Further, she advocates for those seeking an alternative to “hustle culture,” providing the professional development curriculum and lifestyle brand Conscious Hustler™. Currently, Tiffany is building a tech startup, Represent, to support creators at every stage of their careers, leveraging tech-enabled tools and an expert marketplace of professionals.Additionally, Tiffany has served as a Board member, advisor, or member of community organizations like AdColor, Harlem's Fashion Row, Heal Haus, Be Well Schools, YWCA, and Nashville Repertory Theater.

Join Ambika Gautam Pai for a live recording of Corner Office Breakdowns, a podcast that reconciles humanity and the workplace, part of the Advertising Week podcast network. As a mom of two, a first-generation South Asian American and the Chief Strategy Officer advertising agency, Mekanism, Ambika Gautam Pai is an experienced feeler and expert at […]

Advertisecast's Winning Advertising Playbook panel at Advertising Week; all the FAQs about the YouTube Music RSS feed ingestion; the differences between YouTube Music and YouTube proper and which one is for you and your podcast, big fakes in 2024, reverb removal follow up, keep a back up of your files! More best practices on changing branding and titles and our latest stats mean and median download numbers Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE! Quick Episode Summary (2:12) PROMO 1: The Strokecast (2:46) Rob and Elsie conversation (3:55) Rob's MacBook issue (6:56) Spooky Apple event (9:24) Emerging Podcast Advertising Trends from Advertising Week New York 2023 (13:15) All the podcaster questions about the new YouTube RSS feed ingestion! (37:18) Deep fakes, deep fakes! (48:38) Follow up on creating a book from your podcast - Magic Bookifier (50:35) PROMO 2: Diabetes Connection Type 2 (52:11) Follow up on echo removal! DeRoom (53:47) Audio examples using DeRoom (55:00) Workflow and best practices for renaming your podcast files (59:13) Follow up on putting your audio podcasts into YouTube proper with a static image (1:02:49) How to have an archive of all of your podcast episodes (1:07:26) Connecting to your YouTube channel via the Libsyn Destination (1:08:43) Advice on title, artwork and other things (1:16:56) PROMO 3: Calm History (1:18:08) Stats: Mean and Median Numbers (1:22:21) Where have we been and where are we going? Featured Podcast Promo + Audio PROMO 1: The Strokecast PROMO 2: Diabetes Connection Type 2 PROMO 3: Calm History Where have we been and where are we going Schedule | PODFEST EXPO NRB 2024 Convention | February 20- 23, 2024 | Gaylord Opryland Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024 Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Leave us voice feedback! Libsyn AdvertiseCast Oct 23 Ad Rates MrBeast warns followers about deepfake scam | Mashable Join Our Community of Podcast Creators - YouTube Creators Deep Fake Tom Hanks Is Promoting a Dental Plan, Actor Says Spotify's AI Voice Translation Pilot Means Your Favorite Podcasters Might Be Heard in Your Native Language — Spotify Magic Bookifier Splash Intelligent Audio Tools - Accentize Maximizing Your Podcast's Earning Potential — A Guide for Seasoned Podcasters - YouTube HELP US SPREAD THE WORD! We'd love it if you could please share The Feed with your X followers. Click here to post on X! If you dug this episode, head over to Podchaser and kindly leave us a review and follow the show! Follow The Feed wherever you listen to audio! → Follow via Apple Podcasts → Follow via Google Podcasts → Follow via Spotify → Here's our RSS feed! FEEDBACK AND PROMOTION ON THE SHOW You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Download The Feed App for iOS and Android Call 412-573-1934 Email thefeed@libsyn.com Use our Speakpipe Page

In this bonus episode of Insider Interviews, captured during Advertising Week 2023, I spontaneously interviewed three impressive executives on how each injects the human touch to various aspects of culture in media: Sports, Multicultural and Podcasting content. First, Marissa Solis, SVP of Marketing for the NFL, discusses how the NFL is incorporating AI to generate game highlights, enhance player safety and even to to engage younger audiences, all while still maintaining a human touch on and off the field.  "Through the power of AI technology, we were able to take the game in real time and animate it in Toy Story world, so that somebody could be watching the same exact game, but in 'Andy's room.'... We're very excited about the power of the technology, but we know there's a lot of implications. So we always want to proceed with a bit of caution, again, because we don't want to ever lose sight of the human element and the positive human outcomes that could come from the technology."   Next, Bonin Bough, co-founder and Chief Strategy Office of Group Black, emphasizes the importance of reaching all humans through culture and multicultural media investments."An interesting conversation has been the impact of investing in multicultural and diverse audiences and showing real case studies and real business movement.  ... I think for too much, we talk about the societal impact and we forget that at the end of the day, the only place that you source growth is from untapped and underinvested in opportunities and communities." Finally, Kelli Hurley, VP/Global Head of Partnerships at SXM Media, shares insights on injecting the human touch into podcast advertising by partnering with popular personalities like Conan O'Brien and Crime Junkie.  "We're looking at video, we're looking at social, we're looking at events, and we are finding a lot of success in building campaigns that really start from the influencer, from the host themselves, and we splinter it out from there." With a runtime of 20 minutes, this ad hoc episode offers a fascinating glimpse into the intersection of technology and human connection. Please be a human and support Insider Interviews with a little donation at https://buymeacoffee.com/mossappeal Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal “X”: https://www.twitter.com/insiderintervws (And find E.B. on Threads as @mossappeal)

My former colleague Mike Shields of Next in Media joins me to discuss what to make of Advertising Week, which is mostly a PR vehicle but a useful gauge of the prevailing winds of the media and advertising worlds.

You can launch an incredible career even with the biggest setbacks. In this episode, host Michelle Thames speaks with Lauren Petrullo who became homeless at 18, worked her way up in Disney, and then started her own companies. Lauren shares her journey to entrepreneurship and how influencers can benefit from affiliate marketing in 2023. Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha. As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism's Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.WATCH INTERVIEW ON YOUTUBE: https://youtu.be/32rLZ4VbahQ--Lauren's LinkedInMongoose Media's FacebookFollow Mongoose Media on TwitterCatch up on other podcast episodes on Apple and SpotifyWatch the Social Media Decoded Podcast on YouTubeFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show

High SKU Shopify Store Secrets Lauren Petrullo, Mongoose Media   – The Sharkpreneur podcast with Seth Greene Episode 953 Lauren Petrullo Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha.   As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism's Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.   Listen to this informative Sharkpreneur episode with Lauren Petrullo about high SKU Shopify store secrets. Here are some of the beneficial topics covered on this week's show: - How it's important to utilize upsell and cross-sell paths for each category of SKU. - Why you should have a smart search integration to your store. - How Shopify is the easiest and most cost-effective solution for many brands. - Why sellers should have SEO initiatives through Pinterest and blogs. - How sellers must be aware of third-party changes that make a drastic impact to current marketing efforts.   Connect with Lauren: Guest Contact Info Twitter @MongooseMediaUS Instagram @mongoosemedia.us Facebook facebook.com/MongooseMediaLLC LinkedIn linkedin.com/company/mongoosemedia   Links Mentioned: mongoosemedia.us   Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode of the GaryVee Audio Experience is a fireside chat I had for Advertising Week 2022! We discuss my winelibrary.com journey, why I don't allow what makes me money to dictate what's going to happen tomorrow, why my Wine Library TV strategy shocked my dad. what Vayner does differently than most of the industry, what I'm most excited about with NFTs and much more! Enjoy! Let me know what you thought! Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter