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Sheryl O’Loughlin has always been on the move. As a child she was too impatient to slow down to pour milk in a glass. As an adult she’s lead companies so often, it seems like her first name is CEO. In 1998 Sheryl joined Clif Bar as the Executive Vice President of Brand. Then from 2004 to 2007 Sheryl was the CEO. She grew the brand to a massive world-wide hit. While at Clif Bar, she introduced the world to Luna Bars recognizing that the female segment of the market were underserved. Today Luna, the first nutrition bar targeted towards women, is also a world-wide brand with a wide array of nutrition products and events. She then founded and led, as CEO, Plum Organics. Then gain she became CEO of Rebbel super herb beverages. She's also the author of Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart
020 | Danielle Livolsi Shares Who Do You Want In Your Sandbox? This week, on Success Unfiltered we have Danielle Dietz-LiVolsi, who is regarded as one of the natural food industry’s top ‘trailblazers’. She implemented the strategic rollout of the NuttZo brand, as well as, managed NuttZo’s rapid double digit growth over the past 7 years. Danielle has 20 years of national sales and marketing experience,business strategy and development. After several years working at a radio station she realized she wanted to head out on her own and create NuttZo, a delicious nut butter. Danielle shares the whole story of how she made this decision, even when people were thinking she was crazy! It may be scary to think of bringing on investors, but chances are if you have (or are considering starting) a product-based business, it will likely be something you need to do. Danielle shares her BIGGEST must know tips when it comes to finding investors. These tips might even help remove some of the fear! And, remember, don’t let fear hold you back because even if you make an incorrect choice, there is always more than one way to solve a problem. Things will work out! Danielle shares all of her struggles with creating a slogan that didn’t rile people to finding the right investors. You definitely don’t want to miss this episode! Enjoy, thank you for listening and tuning into Success Unfiltered! To share your thoughts: Leave a comment in the section below. Ask a question over at www.ThePitchQueen.com Share this show on Twitter, Facebook, Instagram, & LinkedIn To help the show out: Please leave an honest review on iTunes. Your ratings and reviews really help and I read each one. Subscribe to the show on iTunes. Special thanks goes out to Danielle Livolsi for taking the time to chat with Michelle. Be sure to join us next week for our next new episode! Get my free guide to help you cultivate better relationships and take your biz to a whole new level HERE. Here are a few key secrets we talked about in this episode: Michelle introduces Danielle Livolsi. Danielle shares the story of working at a radio station and applying for a management position. Danielle was a great sales person and believed that she’d be a great manager too Danielle stayed with the radio station for 2 or 3 more years before she decided to leave and venture out to create NuttZo. “Fun is one of my prerequisites.” ~ Danielle Livolsi Danielle decided to have tank tops made that said "I am NuttZo. Are you?" They didn’t last long, and she tells us why. (This is a story she hasn’t told many other places, so it’s a must-hear!) As you grow in popularity you will always have haters and people who are jealous of you. Danielle pursued an investor that she felt aligned with her business, but ended up being a bust because of his “gatekeeper.” She explains why! If things don’t work out as planned, you will always find another way. "There's always more than one way to solve a problem." ~ Danielle Livolsi Danielle shares the details of what to focus on when you begin looking for investors. Must read! Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart Hardcover by Sheryl O’Loughlin Danielle shares what she’d tell her younger self. Connect with Danielle: Facebook Twitter Instagram Danielle’s Website Get my guide that will save YOU millions of dollars and countless mistakes! I made this for you with 10 secrets I wish I’d learned when I first started my businesses. Music produced by Deejay-O: www.iamdeejayo.com
In December 2016, Sheryl O'Loughlin introduced her first book, Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart. In the book, she shares her advice with a wider group of current and aspiring entrepreneurs. The book has garnered attention from media outlets including Fortune, Conscious Company, Inc., Forbes, the Huffington Post and more.Sheryl currently leads REBBL, the first plant-based, super herb adaptogen beverage company, as the CEO. At REBBL, Sheryl is leading the team to develop a new category of beverages that uses ancient wisdom confirmed by science to help modern-day, busy people adapt to stress. She upholds REBBL’s vision of respecting human dignity through its focus on a sustainable and just supply chain and through its partnership with Not for Sale, a non-profit dedicated to eliminating human trafficking. Earlier in her career, Sheryl co-founded and served as CEO for Plum, Inc., a healthy, organic food company nourishing kids “from the high chair to the lunch box.” She cultivated a culture around nurturing the human spirit and helping kids develop a lifetime love of healthy eating. In 2013, Plum was successfully sold to Campbell Soup Company. When she served as the CEO of Clif Bar and Company, Sheryl led the concept development and introduction of Luna, the first Whole Nutrition Bar for Women, which became a $70M business in 3 years and, to this day, is a core brand in the Clif Bar and Company portfolio. Following her time at Plum, Sheryl was the Executive Director of the Center for Entrepreneurial Studies at the Stanford Graduate School of Business. Sheryl also held a faculty position at Sonoma State University, where she taught entrepreneurship and provided career advice to hundreds of aspiring entrepreneurs and other professionals. Sheryl had served on the boards of multiple entrepreneurial and high growth companies, including Zukes natural pet treats, thinkThin nutrition bars, Sugar Bowl Bakery and Gardein Protein International. She is currently on the advisory board of The Harvest Summit, an annual gathering of innovators making connections to solve the biggest world challenges. She is also a member of OSC2 whose mission is to address the toughest sustainability problems facing our planet by building new regenerative businesses.Sheryl earned her Bachelor of Business Administration from the Ross School of Business at the University of Michigan and her Masters of Business Administration from the Kellogg School of Management at Northwestern University. Sheryl lives in Santa Rosa with her husband, Patrick, and her two sons.
Guest: Sheryl O’Loughlin, the former CEO of Clif Bar, Co-founder of Plum Organics and author of Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart. Sheryl is currently CEO of REBBL super-herb beverages.Story: A rising star in the marketing world, Sheryl left a career in a mega-corp to join them fledgling CLIF Bar. She eventually rose to CEO, introducing the Luna Bar, before leaving to found her own company, Plum Organics.While that business took off, the demands of the job, along with the collapse of a family business led to relentless stress that opened the door to a devastating eating disorder. After an "intervention" from friends and a long road back, she stepped back in to head up mission-driven beverage company, REBBL, but now with a different lens on work and life.Big idea(s): It's not enough to build a business or brand, you also need to find a way to honor your health and relationships along the way.Current passion projects: Her new book, Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart, enjoying life in Santa Rosa, CA and loving my 16 and 13-year-old sons and wonderful husband of 20 years.Rockstar sponsors:Oganifi - Great-tasting organic superfood green juice powder that you just add to water and get all your greens in on the go! Get 20% off - use the code "goodlife" at check out at organifi.comToday's show is supported Camp GLP. Come spend 3 1/2 days with "your people," make amazing friendships, drop the facade, reignite your vitality and learn powerful strategies and breakthrough business ideas. Learn more now.