Podcasts about leadchat

Live chat is a popular add-on to websites. But without the right strategy and information for your firm, live chat may not yield a good ROI for attorneys. In this podcast episode, LeadChat's Gary Tramer joins us to explain when live chat is a good fit for lawyers, how to get the most out of live chat services, and how to properly vet live chat providers.

Data is the key to modern business and there's so much of it about that the challenge is less about how to get it and more about how to process it all. Gary Tramer is the Co-Founder of LeadChat who are responsible for those little pop-up boxes on websites that ask if you need any help. Gary explains that he's now taking his experience with data in e-commerce and applying it to bricks and mortar retail - to provide more information about physical shoppers when they walk into a store. Simon Mathonnet is Head of Digital Strategy at Splashbox. He's obsessed with data and digital marketing. Simon shares how he uses data to help startups and long-running businesses to achieve their goals.  Masters Series puts industry professionals in front of a room full of startups and entrepreneurs to share their experience and secrets to success. Thank you to Jahzzar for the music. Masters Series is presented by WeTeachMe. The Masters Series podcast is produced by Written & Recorded. The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.  

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Buzz 1: Buyers Journey Content and Pricing on Your Homepage a. Key takeaways from a Buyers Journey Content Marketing workshop I held yesterday. b. What is the buyers journey? It's the research process a prospect goes through in the lead up to a purchase decision, namely the stages are awareness (where they have realised and expressed symptoms of a potential problem or opportunity), consideration (where they now have clearly defined the problem and are researching their options and decision, they've found a solution c. Great 1-pager pdf on the buyers journey from hubspot https://cdn2.hubspot.net/hub/137828/file-347140697-pdf/docs/the-buyers-journey/hubspot_buyers_journey.pdf d. Attendee question: Should I put prices on my website? My buyers are price sensitive and they always ask so I am a little cautious. e. Answer is yes! Listen to the episode for more on why. It's great for SEO and the way we are all conditioned to purchasing. f. Also catch episode 5 where I discuss pricing as part of the big 5 of content. Buzz 2. What should you put on your homepage? a. 55% of visitors will spend less than 15 seconds on your site: https://sumome.com/stories/how-heat-maps-work 1. What you do: You should ask yourself is the first or second most important thing above the fold? Highly recommend using hotjar which has an integration with hubspot and see where people are actually clicking. Are the popular CTA's above the fold? a. CTAs. TOFU, MOFU & BOFU 2. How you do it (but how do it differently) i. Slider banners suck: http://conversionxl.com/dont-use-automatic-image-sliders-or-carousels-ignore-the-fad/ 3. Cues about your Why or USPs a. You need to talk about what makes you different. Your USPs. This could be processes, it could be tech, it could be people or even just a philosophy to make b. 55% of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact, according to a new study by Nielsen. http://www.nielsen.com/us/en/press-room/2014/global-consumers-are-willing-to-put-their-money-where-their-heart-is.html 4. Social proof: People want to see that it has been done before i. The best thing you could do it video. Work towards it if you can't get one right away. Something is better than nothing ii. Get quite creative. TSL has an embedded tweet about someone talking about how good Marcus Sheridan's keynotes are. This is next level because it's from another medium https://www.thesaleslion.com/ 5. Dynamic and updating content like a blog 6. Lead Capture tools Buzz 3. Live chat a. Live chat is an easier path to answer a question in a very short period of time. b. On average if you were to get people to fill out a form, only 1-2% of people will do that. But with live chat, you can get roughly anywhere from 5-18% of visitors leaving their details via live chat! c. Customer satisfaction levels for customer service for live chat are reported as being 73% which the highest for any channel, beating email at 63%. https://www.marketingtechblog.com/live-chat-statistics-infographic/ d. Lead chat: Pay-per-lead and manned by their team e. http://www.leadchat.com?afmc=25  f. When you sign up you give them a FAQs list, you fill out a questionnaire about what you do, any pricing info you want to share, location info etc. g. To see how the LeadChat widget will look on your site, simply type into your browser: http://demo.leadchat.com/[yourwebsiteurl] h. Affiliate link: http://www.leadchat.com?afmc=25  i. Pure chat j. Free trial, great product, aesthetically looks amazing k. Best feature is the analytics. See how many people are on your site, and you can selectively chat with someone based on how long they've spent, what page they are on, you know how many visits they made and what the source of traffic is

From a very young age, it was clear that selling was encoded in Gary Tramer’s DNA. His aptitude for sales emerged early when he was a scrappy little kid riding his bike around the neighborhood with his friends. He and his gang would steal their neighbors’ plants, re-pot them into yogurt containers, and sell them back to the same neighbors. With the money they made, Tramer and company would indulge in Fizz Wiz, Warheads, and other junk from the candy shop. “We were crafting our humble entrepreneurial beginnings,” Tramer says. From these humble beginnings, Tramer has evolved to start and run several successful sales-focused businesses, up to today’s LeadChat company, where revenues reach over $1 million. He’s become a true master, with roots in face-to-face selling that he adapted and scaled up using cutting-edge digital tools. And he dished all of his secrets for us in this interview. In this interview you will learn: From start to finish, what goes into making and closing leads Dozens of helpful tools you can start using today for your own sales strategy The different ways you can test your ads without breaking the bank The process of utilizing traditional marketing techniques in a digital setting What it takes to train your salespeople with no experience into becoming absolute sales machines & much more!