Podcasts about Mofu

In this Starr-Led solo episode of Revenue Rehab, Brandi Starr brings a But How perspective to the widespread practice of handing qualified leads from marketing to SDRs and BDRs. Challenging the assumption that sales pressure is the next logical step, Brandi argues that most buyers are actually looking for guidance—not a hard sell—during the critical middle of the funnel. She introduces the vital, often-overlooked role of Marketing Development Reps (MDRs) and offers a blueprint for structuring this function to accelerate revenue. CMOs and CROs will find a compelling case for rethinking funnel strategy to close the costly gap between marketing and sales.  Episode Type: Starr-Led   Brandi Starr cuts through industry noise with bold, unfiltered insights on revenue growth. These solo episodes challenge outdated advice, debunk myths, and break down industry reports to reveal what really drives results. Expect sharp commentary, data-backed analysis, and actionable strategies to refine your marketing and sales approach.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Middle of the Funnel Is the New Battleground [03:31]  Brandi spotlights a massive structural gap in the revenue funnel, arguing that 95% of the buying journey now happens before a buyer ever engages with sales. She insists that traditional automation and nurture flows can only take buyers so far—leaving them stuck, overwhelmed, and underserved. Her message is clear: CMOs and CROs must prioritize MoFu strategies and stop letting this “messy middle” bleed potential revenue.  Topic #2: Marketing Development Reps (MDRs) are Essential, Not Optional [05:43]  Brandi challenges the notion that sales development roles (SDRs/BDRs) can handle the middle-funnel gap, claiming they are “chasing meetings and demos” rather than nurturing. She makes a bold case for MDRs—empathetic, insight-driven professionals who guide engaged but not-yet-ready buyers—arguing that organizations without them are leaving high-value leads to stall. Her advice: pilot or reassign resources now, and build MDR compensation and measurement around MoFu KPIs rather than pipeline quotas.  Topic #3: Rethink Buying Committee Support and Buyer Experience [14:54]  Brandi exposes how complex sales cycles with large committees need a strategic MoFu resource to guide and enable all stakeholders—not just the lead contact. She advocates for a shift from automation-focused nurturing to human-led support that's “not pushy, not looking for a quota”—arguing that this trust-driven approach becomes a competitive differentiator. Her test: if your deals are complex and require consultative education, then building this role is overdue.   Why Should Revenue Leaders Stop Ignoring This Problem Right Now?  Because you're wasting millions generating leads only to watch 60% vanish into a black hole between marketing and sales. Brandi makes it clear: this isn't a lead quality issue—it's a structural gap where overwhelmed buyers stall out, SDRs get misused, and revenue opportunities die in the messy middle. Ignoring it means you're losing deals not due to weak campaigns, but because nobody is actively guiding buyers through their biggest hurdles before they're ready to talk to sales.  What's the First Action Someone Should Take to Apply This Insight Today?  Brandi says: shift your mindset to focus on the middle of the funnel—stop obsessing over top-of-funnel leads or bottom-of-funnel closes, and interrogate what your buyers actually need between those points so you can design support that accelerates their internal decision process. If you're not prioritizing MoFu strategy, that's your urgency—start now.  Takeaway  Brandi challenges revenue leaders to fundamentally rethink the buying journey, pointing out that most of the action—and friction—now happens in the messy middle of the funnel, not at the top or bottom. She urges leaders to shift their mindset away from traditional sales and marketing silos, and start prioritizing buyer enablement and support during that critical middle stage. The key move? Stop neglecting the middle of the funnel—design roles, strategies, and resources specifically to guide buyers through this phase, ensuring you become their go-to partner, not just another vendor pushing a quota.  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

Ep. 419 | ¿Alguna vez has sentido que estás creando contenido sin rumbo? Como si publicaras por publicar, sin saber si eso realmente convierte a tus seguidores en clientes…La solución está en algo muy sencillo pero muy potente:El funnel de contenidos.Sí, el famosísimo TOFU, MOFU, BOFU. Y no, no es una receta japonesa…Es la estructura con la que los grandes del marketing planifican sus publicaciones para atraer, conectar y vender.Y hoy te voy a contar cómo aplicarlo en redes sociales para que tu contenido deje de ser ruido y empiece a generar resultados de verdad._____

You've probably heard that your podcast should be “top of funnel”... but what if that's completely wrong?In this episode of The Million Dollar Breakthrough, I'm flipping the traditional marketing funnel on its head. I'll walk you through why your podcast should actually sit in the middle of your funnel, how that simple mindset shift can transform your business, and what you should be focusing on instead of chasing downloads!TIMESTAMPS00:00 – The big podcast marketing lie01:00 – Is podcasting really top of funnel?02:50 – Breaking down the funnel: TOFU, MOFU, BOFU04:30 – Why awareness must be driven to the podcast06:00 – Treating your podcast as the middle of the funnel08:10 – The problem with selling from your podcast09:30 – Nurturing over selling: how to build lasting relationships10:45 – Why your email list is your true business asset12:00 – Low-ticket offers & passive income through PDFs13:30 – Final thoughts: make your podcast fun again!

Attirer des clients avec votre contenu : les stratégies qui marchent vraiment !Publier ne suffit plus : en 2025, se démarquer et capter l'attention est devenu un vrai challenge. Entre IA, algorithmes et concurrence accrue, il est essentiel d'adopter des stratégies impactantes.Dans cet épisode, je vous dévoile 6 concepts clés pour maximiser votre visibilité et structurer une création de contenu pour attirer les bons clients sans y passer des heures.✨ Au programme :➡️ TOFU, MOFU, BOFU : comprendre les contenus qui attirent vs. ceux qui convertissent.➡️ Comment structurer votre contenu pour toucher votre audience idéale.➡️ Storytelling, divertissement et répétition : les clés pour engager et vendre.

SEO ist nicht gleich SEO. Und so ist auch SaaS (Software as a Service) ein Feld, welches seine eigenen Spielregeln hat. Ich zeige in meinem Vortrag auf, wie man mit SEO im SaaS erfolgreich sein kann. Dabei gehe ich auf die Eigenschaften des SaaS-Marktes und seiner Teilnehmer:innen ein, zeige auf, welche Herausforderungen SEOs sowohl im eigenen Unternehmen, wie auch gegenüber potenziellen Kund:innen zu bewältigen haben und welche SEO- und Keyword-Strategien sich in der Praxis bewährt haben. Durch die zum Teil mehrjährige Beratung von fast einem Dutzend SaaS-Kund:innen bringe ich viel Erfahrung mit. Diese möchte ich mit interessierten Zuhörer:innen teilen. Das hast Du nach diesem Webinar gelernt: Wie der SaaS-Markt insbesondere für SEO funktioniert Warum es elementar wichtig ist, das eigene SaaS-Produkt tiefgreifend zu verstehen Welche Customer Journey potenzielle Kund:innen haben werden Wie man darauf einen Funnel aufbaut, der mehr ist als ToFu, MoFu, BoFu Mit welchen Keywords man diesen Funnel bespielen kann Fortgeschrittene Das OMT Webinar ist bald verfügbar Alle OMT-Webinare in Deinem Kalender

This week our host Brandi Starr is joined by Rachel Minion, Founder of Rockstar and Moon.  Meet Rachel Minion, an unapologetic marketing strategist with a flair for creativity and a resilient spirit. From navigating the collapse of her family's printing business during the 2008 recession to building her own marketing empire, her journey is nothing short of inspirational.  Leveraging her experience and existing client base, Rachel has successfully transitioned from a side hustle to a full-time thriving business, with her husband by her side, driving growth through technology and process efficiency. Today, she aims to help 100 businesses double their size and empower cancer warriors.  In this episode of Revenue Rehab, Brandi and Rachel dive into the importance of believing in your "why," embracing flexibility when the universe redirects you, and the power of impactful daily reflection. Discover how Rachel's unique perspective on marketing and her journey of turning adversity into advantage can inspire you to make something out of nothing.  Bullet Points of Key Topics + Chapter Markers:  Topic #1 The Genesis of Rockstar and Moon [08:12] “When the printing industry began to decline, I realized I had to pivot quickly,” Rachel Minion shares her turning point. “Using my background with my parents' business, I seized the opportunity to offer marketing services to my existing clients.” Brandi Starr acknowledges, “That's a fantastic example of leveraging what you already have to create something new and impactful.”  Topic #2 Embracing Change During COVID-19 [15:43] “The pandemic was a blessing in disguise for me,” admits Rachel. “Being furloughed from Ticketmaster pushed me to dive fully into Rockstar and Moon and gave me the time to focus and grow it.” Brandi reflects, “It's all about following where the universe directs you, sometimes those unexpected turns in life take you exactly where you need to be.”  Topic #3 The Importance of Complementary Skills [22:57] “My husband joining the business was a game-changer,” Rachel states. “His technology and process efficiency skills perfectly balance my creative strengths, helping us serve small businesses more effectively.” Brandi adds, “It's crucial to recognize your skill gaps and fill them with talent that complements your strengths. That collaboration can elevate your business to new heights.”  What's One Thing You Can Do Today  Rachel's ‘One Thing' is to form the habit of asking yourself how you can make an impact each day. "Take a moment every morning to reflect and identify one action that will drive positive change, either for yourself or for others. This daily intention not only creates a sense of purpose but also contributes to meaningful progress. Just like in marketing, where we aim for small conversions that build up, consider each impactful action as a micro yes towards your larger goals."  Buzzword Banishment  Rachel's Buzzword to Banish is 'TOFU, MOFU, and BOFU'. She wants to banish these terms because she believes they represent an outdated view of marketing funnels. Rachel explains that these buzzwords imply prospects are simply falling through a funnel, whereas she envisions a more engaging journey where prospects make "micro yeses" and climb upwards.  Links:  LinkedIn: https://www.linkedin.com/in/rachelminion/  Instagram: https://www.instagram.com/rachminion/  Facebook: https://www.facebook.com/marketingrockstarr  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

Si tu crées du contenu sur les réseaux sociaux et que tu as un business en ligne, tu dois absolument connaître ces 3 termes. Ils t'aideront à avoir une stratégie de contenu 360 et à obtenir de vrais résultats. Je t'explique tout ça dans cet épisode. Et si tu veux aller plus loin, découvre mon club privé exclusivement dédié à la création de contenu pour les entrepreneurs en ligne :https://angiediary.myflodesk.com/a7n3e7s2is

Punya bisnis tapi masih struggling dapet pembeli? Welcome to The Marketing Playbook Episode 05!

Many businesses overlook the crucial middle phase of the sales funnel, fixating instead on attracting new leads or closing sales. But, neglecting the middle can lead to missed opportunities and wasted efforts. By focusing on the middle of the funnel (MoFu), you can refine leads and ensure smoother transitions to the final purchase decision, ultimately boosting your conversion rates.  On this episode I explore the significance of the middle of the sales funnel and how businesses can effectively engage with prospects during this critical phase. The middle of the funnel acts as a bridge between initial engagement and the final sale, nurturing leads to ensure they are ready to convert. By maintaining continuity and delivering relevant communications at every stage of the buyer's journey, businesses can significantly enhance their chances of successful conversions. Joining me in this exploration is Brandi Starr, a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world. Links Mentioned: revenuerehab.live tegrita.com

A plethora of crimes and a mini Japanese lesson for you. Linktree https://linktr.ee/chunkmcbeefchest

Crea tu tienda online sin complicaciones para empresas de todos los tamaños con Bigcommerce. https://www.bigcommerce.es/ Ya en su momento hablamos del concepto del Lead Nurturing y de los beneficios que puede aportar para tu ecommerce en el podcast 88, y en este episodio tan cercano al número 300 aprovecho para ir un paso más allá y contarte diferentes técnicas y tácticas para optimizar el proceso del Lead Nurturing en tu tienda online. Hablamos de las tres fases del embudo de conversión, del TOFU, del MOFU y del BOFU, y de cómo adoptar los mensajes a cada una de esas fases en el proceso de compra. Porque el Lead Nurturing no es sólo mandar mails automatizados, por ello te comparto una serie de puntos que pueden ayudar a calificar, comunicar y acercar más a los usuarios para que compren en tu tienda online. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Crea tu tienda online sin complicaciones para empresas de todos los tamaños con Bigcommerce. https://www.bigcommerce.es/ Ya en su momento hablamos del concepto del Lead Nurturing y de los beneficios que puede aportar para tu ecommerce en el podcast 88, y en este episodio tan cercano al número 300 aprovecho para ir un paso más allá y contarte diferentes técnicas y tácticas para optimizar el proceso del Lead Nurturing en tu tienda online. Hablamos de las tres fases del embudo de conversión, del TOFU, del MOFU y del BOFU, y de cómo adoptar los mensajes a cada una de esas fases en el proceso de compra. Porque el Lead Nurturing no es sólo mandar mails automatizados, por ello te comparto una serie de puntos que pueden ayudar a calificar, comunicar y acercar más a los usuarios para que compren en tu tienda online. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Envie d'inonder LinkedIn ?

In this episode of "Women in B2B Marketing," host Jane Serra engages with Jody Spencer, a seasoned fractional CMO and GTM growth advisor. They delve into the evolution of the marketing funnel into an "infinity loop," advocating for a customer-centric approach that focuses on quality interactions over quantity. Jody challenges outdated metrics and emphasizes the importance of adaptability in the fast-paced marketing landscape. They also discuss community-led growth and the shift from "go to market" to "go to network" strategies, highlighting the power of authentic relationships and community engagement. Jody walks us through:The concept of "Death to the Funnel" and the shift from traditional funnel structures to an infinity loop in customer journeysEvolution of the traditional marketing funnel to the "infinity loop"Re-envisioning content and the customer journeyUse of TOFU, MOFU, and BOFU in marketingAdapting to signals from potential customersCommunity-led growth, its evolution, and the significance of authentic relationships and value provision within communitiesQuick thinking, experimentation, and adaptation in today's marketing landscapeCreating a community versus sponsoring a communityThe impact of imposter syndrome in the marketing industryOvercoming self-doubt and seeking help in career transitionsChallenging the notion of being the "smartest person in the room"Key Links:Guest: Jody Spencer - https://www.linkedin.com/in/jodyspencer/Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Wed, 07 Feb 2024 11:50:00 +0000 https://omt-magazin.podigee.io/9512-neue-episode 31e278aec6cdfb6946158bbc7eafa368 ℹ️ Jonas Frewert beim OMT ℹ️ Stefanie Bartos-Scott beim OMT ℹ️ OMT-Webinare ℹ️ OMT Konferenz ℹ️ Agency Day 2023 9512 full no Anna Flimm, Jonas Frewert

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Ep. 356 | Un funnel de contenidos en redes sociales es una estrategia de marketing que se basa en crear contenido específico para cada etapa del proceso de compra de un cliente. También lo conocemos como TOFU, MOFU y BOFU o, lo que es lo mismo, atraer, convertir y cerrar. Es verdad que siempre asociamos el embudo a las ventas, pero también se realiza con los contenidos en redes sociales. En el episodio te cuento todo más ideas para cada punto. _____

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EPISODE SUMMARYIn this episode of the Small Business Startup Essentials Podcast, Tom Clairmont dives deep into the vital topic of client acquisition and the essential systems for achieving it. Focused on streamlining processes, Tom shares his insights and personal experiences in incorporating effective systems into his business, aiming to guide listeners toward more efficient client acquisition strategies.Tom begins by demystifying marketing funnels for newcomers, explaining the "know, like, trust, try, buy" process. He emphasizes the importance of flooding the top of the funnel with targeted prospects to ensure a smoother transition through the funnel stages, detailed by the acronyms TOFU, MOFU, and BOFU. Tom stresses the need for a client attraction system, client conversion system, and client nurturing system, intricately woven into the business's foundation, to facilitate this journey.Highlighting content creation's critical role in attracting clients, Tom insists on a clear understanding of the target audience to ensure the marketing funnel is filled with qualified prospects. He shares practical tips on website design, leveraging SEO with the Yoast plugin, and optimizing LinkedIn profiles to enhance visibility and attract the right audience.Tom provides a detailed walkthrough of his strategies for LinkedIn, including profile optimization using Canva Pro, engaging posts, and targeted connection invites based on event participation. He also discusses leveraging webinars, podcasts, and email marketing to funnel potential clients into the engagement process.As listeners move through the middle part of the funnel, the client conversion system comes into play, aiming to transform observers into potential clients. Tom shares his approach to building trust and authority through complimentary Zoom calls, offering a glimpse into his training program and onboarding process, facilitated by tools like DocuSign to streamline the signup process.Finally, Tom addresses the client nurturing system, focusing on delivering exceptional value to create "raging fan customers" and encourage referrals, thus bypassing the traditional marketing funnel. He outlines options for clients to engage with his services at various levels, from online training videos to comprehensive training programs, with opportunities for upgrades and continued engagement through monthly retainers.This episode is not just a guide but a comprehensive blueprint for small business owners and solopreneurs aiming to establish or refine their client acquisition systems. Tom encourages listeners to reach out for his ebook or connect with him directly for more in-depth insights and assistance.Website: www.tomclairmont.comOnline Course: Solopreneur Success PlanReceive weekly tips and perspective emails from Tom on having a professional online business HERE.www.tomclairmont.comSupport this podcast at — https://redcircle.com/small-biz-essentials/exclusive-content

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Envie d'inonder LinkedIn ?

Master your marketing funnels to build lasting customer connections while making millions. If you've ever been unsure about funnels or think they're just another "bro-marketing" tactic, I'm here to change your mind! Funnels are actually a fantastic way to build meaningful customer relationships and revolutionize your business.  Funnels have generated millions for my business because I view them as more than just a tool to make a sale – they're an opportunity to connect with potential clients, prove your value, and showcase why your offer is the perfect fit for them. In fact, starting small and refining as you go is a wonderful strategy – my team and I do it all the time.  Today, you're getting a behind-the-scenes look at the three primary types of funnels I swear by in my own business and step-by-step advice on how to use them. Get excited my friend, because you're about to reach your dream of consistent success and financial freedom that got you into entrepreneurship in the first place!  By the end of this episode, you'll know all about navigating the ToFu, MoFu, and BoFu (yes, those are the technical terms) and why split testing is crucial for optimizing your client flow and refining your landing pages. Click here to snag that free resource! I cover:  4:00: Validating your offer and understanding your client's needs 6:51: How to use split testing to optimize conversion rates and measure the success of your landing pages  10:42: The framework for an effective list-building funnel 20:12: A peek into the simple inner workings of my multimillion-dollar essential sales funnel  28:05: The newest funnel I use to build trust with potential customers Tune in for a complete guide to understanding and incorporating funnels into your marketing strategy!  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Al and Codey talk about Usagi Shima Timings 00:00:00: Theme Tune 00:00:30: Intro 00:02:05: What Have We Been Up To 00:10:49: News 00:26:50: Usagi Shima 00:58:19: Outro Links Loddlenaut Release Date Ooblets Update Ikoeni Island Roadmap Spells and Secrets Release Content Out and About Kickstarter The Ranchers Release Update Usagi Shima Contact Al on Twitter: https://twitter.com/TheScotBot Al on Mastodon: https://mastodon.scot/@TheScotBot Email Us: https://harvestseason.club/contact/ Transcript (30s) Al: Hello, farmers, and welcome to another episode of the harvest season. (34s) Al: My name is Al, and we are here today to talk about Cottagecore games. (36s) Codey: And my name is Cody. (38s) Codey: Whoo, you’re so low energy. (41s) Al: Woo. (43s) Al: (45s) Codey: Listeners, we were just like screaming at each other over the microphone talking about inconvenient humans. (46s) Al: Bye. (55s) Codey: The energy level is there somewhere. (56s) Al: Yeah, well, we just used it all up, that’s the problem. (1m) Codey: No, I still got more. (1m 4s) Codey: I can still I can still go. (1m 6s) Al: Well, you can always go for something, but you need to have something to actually rant about. (1m 12s) Al: Anyway. (1m 13s) Al: As always, transcripts are available for the podcast in the show notes and on the website, (1m 18s) Al: so go get them if you need them. (1m 22s) Al: episode we’re going to talk about. Let’s see if I can pronounce this. (1m 26s) Al: Usagi Shima. Usagi Shima. It’s a new mobile game. So of course, Cody had to be on because Cody is the mobile game. That’s the word, correspondent. I was like, “What’s the word, (1m 27s) Codey: That’s how I say usagi shima. (1m 37s) Codey: Correspondent, it me. (1m 39s) Codey: Yep. Yep. (1m 41s) Al: person? News person?” Yes, correspondent. That is a good one. So we’re going to talk about that. (1m 46s) Al: I suspect Cody has played more than me. We shall see. (1m 54s) Al: We’ve got a bunch of news to talk about. (1m 56s) Al: Thankfully Cody picked up some notes for the news that I had missed, (2m) Al: because apparently I wasn’t reading properly. (2m 3s) Al: So that’s good, we’ll get into all that. (2m 5s) Al: First of all, Cody, what have you been up to? (2m 8s) Codey: I have been, this month has been jam-packed full of insect stuff, whoo! (2m 13s) Codey: So at the beginning of the month there’s a class at my institution that’s like a collections class where they go out and they just camp for a weekend and collect insects the whole time and basically just like hike around and stuff and it was super fun. I got invited even though I’m not in the class anymore. I was in the class in 2020 and it was the plague and so the trip got canceled (2m 38s) Codey: so I was trying to like get, I had asked if I could go and initially had been told no because there’s a ton of students this year but then a bunch of the students bailed and so the professor was like it would be great to have someone that knows what the heck they’re doing. So I went on that and that was a lot of fun and then I actually went on another version of that for the entire (3m 1s) Codey: eastern branch of the Etymological Society of America. So we went out to Delaware and I wanted (3m 8s) Codey: to see horseshoe crabs and a velvet ant and I got to see both of those things. Other than that just doing my research we have next week we have I have an event an insect themed event and I’m also going to the state capitol to talk to legislators about insects conservation. So (3m 35s) Codey: not playing much. I have been playing. (3m 38s) Codey: I have been playing Usagi Shima, and a little bit of Pokemon Go. (3m 42s) Codey: I guess I haven’t. Have I been on since Go Fest? Because I went to Go Fest. (3m 46s) Codey: Yeah, so I went to Go Fest in New York City. That was a ton of fun. (3m 46s) Al: I don’t think so, no. (3m 50s) Codey: Oh, I am. For those who are sitting there wondering, where is my Tetris game? (3m 58s) Codey: Don’t worry. She’s still here. I’ll restart the number of episodes since Tetris game has been (4m 8s) Codey: back down to zero. I am at the Tetris game. I am at 346,000 points. (4m 9s) Al: The Tetris scam. (4m 15s) Codey: So I’m a third of the way through a million points to go on my cruise. (4m 20s) Codey: Oh, yeah, the points don’t reset. And then they have cruises. They have cruise dates that roll over. So when I get closer, when I have enough points, that’s when I’ll look and see. (4m 20s) Al: Awesome. And when’s the deadline for this one? (4m 22s) Al: Oh wait, you said the points. You said the points don’t reset. (4m 36s) Codey: and I’ll see you. (4m 38s) Codey: What cruise I want to go on or whatever and see if my partner wants to go with me and if not, I’ll find someone else. (4m 44s) Codey: So yeah, what about you? What are you going to do? (4m 45s) Al: Cool. Just to… you’d asked about when you were last… you were last on like… (4m 46s) Codey: Oh, you found all that yeah. (4m 55s) Al: Yeah, so it was like literally the episode came out just after New York, but we recorded a couple of days before, I think, didn’t we? So yeah, so you have not talked about that. Yeah, it was literally like you were like, “Oh, I need to do it on like the Wednesday or something, because I’m… (4m 56s) Codey: Yeah, so I haven’t talked about Go Fest then. (5m 8s) Codey: I recorded and then I left so Because I am taking a bus, yeah. (5m 15s) Al: I’m traveling.” And I’m like, “Fair enough. Fair enough.” It’s not like the news was going to get any more out of date, because it was the first one in five weeks that we’d recorded new. So that was not a problem. Anyway, yeah, what have I been up to? Mostly Pokémon. So I’ve been playing through the Pokémon DLC. So I do. I like it, yeah. But I liked the base game anyway. So it doesn’t fix any (5m 42s) Al: of the problems of the base game really but… (5m 45s) Al: I like the story, I like the characters, well, I hate the characters but I like the story, (5m 51s) Al: I like what they did with the characters, kind of. I have some issues anyway, (5m 57s) Al: we don’t need to get into the details of that. I like the new Pokémon and I like their just being a new… I like the new areas I feel personally quite nicely designed, I quite like it. (6m 11s) Al: And I’ve just been enjoying walking around catching Pokémon, so I have to… (6m 15s) Al: Done the DLC on one of my games, and I’ve just started it on my other game. (6m 19s) Al: So yeah, going well, enjoying it. (6m 20s) Codey: Yeah, I still have not finished. (6m 20s) Al: It’s literally the research part of the game though, like that is the bit that is you. (6m 23s) Codey: I still haven’t even gotten to areas here, so. (6m 27s) Codey: Yep. (6m 32s) Codey: It is. (6m 35s) Codey: So it’s the part I think where I’m stuck is I’m fighting Arvin and he keeps kicking my butt. (6m 42s) Codey: Oh, no, no, no, no, no, no, I beat him. (6m 43s) Al: Ah… (6m 44s) Al: Delete 4. (6m 45s) Codey: And now I have to beat the four. (6m 47s) Codey: That’s where I’m at. (6m 50s) Codey: Yeah, and I hate that’s my least favorite part of all Pokemon games. (6m 50s) Al: Okay. (6m 51s) Al: I will say, I think I found Arvin more difficult as a battle. (6m 52s) Codey: Yeah, he was he I was face face bashing against him for a while because he was pretty difficult. (7m 2s) Codey: But now I’m at the Elite Four, but I just didn’t have the energy for it anymore. (7m 8s) Codey: And I have other stuff to do. (7m 11s) Codey: Yeah, like a PhD. (7m 12s) Al: Well, what stuff to do? What? (7m 14s) Al: Crazy idea. So yeah, mostly, I think just mostly Pokémon. I’ve played a couple of other things as well, but mostly I’m just kind of trying to get through Pokémon as much as possible before whatever the next game I’m meant to be playing is comes out. What am I meant to be playing there? (7m 18s) Codey: and be in. (7m 35s) Codey: Probably Manneco’s night market or something because that’s yeah, not very far from here. Oh You’re so excited are you excited? (7m 37s) Al: Yes, Maneko comes out on Wednesday. Yep. No, Tuesday. Tuesday. (7m 42s) Al: Not Wednesday. Oh, my word. Right. OK. I have, I think, I think I’ve given myself four days to play that game before we do the episode on it. (7m 54s) Codey: Four days off, oh, okay, no. (7m 54s) Al: No, no, no, no, no, no, no, no, no, no. So we’ll see. I mean, like Tuesday hits and I start playing that game immediately. (7m 56s) Codey: Not days off, you don’t have days off. (8m 5s) Codey: Have you ever done that? Have you ever taken like one of games coming out like taking time off to focus on playing a game? (8m 10s) Al: So I… (8m 12s) Al: I haven’t, and the reason that I haven’t is because when you have kids, you take a day off and then you don’t spend it helping with the kids. (8m 23s) Codey: - Do it. - Yep. (8m 24s) Al: Like, it doesn’t really make much sense. (8m 27s) Al: So I haven’t. (8m 28s) Al: I like the idea of it, and I’m sure that I would do that at some point when the kids don’t need to be just looked after. (8m 37s) Al: And there isn’t always more cleaning to be doing or whatever. (8m 42s) Al: I mean, I’ve taken a day where I’m technically working and I maybe spend an hour working at the beginning of the day and then don’t for the rest of the day and just play the game. (8m 53s) Codey: Yep. (8m 54s) Al: But, of course not. If my employer’s listening, I’ve never done that. (8m 54s) Codey: Nope. (8m 58s) Al: Don’t know what you’re talking about. (9m) Al: Of course, of course, of course. (9m) Codey: Not your current employer. (9m 3s) Codey: That was with a previous employer. (9m 5s) Codey: It was different. (9m 5s) Codey: You’ve learned. (9m 6s) Al: Now, I would never do it with my current employer or any future employers. (9m 9s) Codey: No, you’ve learned. (9m 10s) Al: employers. (9m 10s) Codey: And I was going to say, I don’t do that as a PhD student, (9m 12s) Al: Yeah, I was gonna say you don’t play games on your day off, never mind days on. (9m 14s) Codey: but I genuinely don’t do that. (9m 16s) Codey: As a PhD, I can’t even be coy about it. (9m 18s) Codey: I just don’t do that. (9m 20s) Codey: Let’s be honest. (9m 21s) Codey: I have a day off right now I’m sleeping. (9m 23s) Codey: Yeah, I just sleep, I sleep, I take my dog to the dog park, I try and get caught up on cleaning. (9m 27s) Al: Like… (9m 34s) Codey: But no, I used to take like at least three days off whenever a World of Warcraft expansion came out. (9m 43s) Codey: And I would buy like a bunch of like microwave dinners so that I, it was like the minimum amount amount of time I had to spend away from the game. (9m 53s) Codey: I had a lot of fun with it. (9m 55s) Al: Nice. (9m 55s) Codey: I wish I could be that intense. (9m 56s) Al: Yeah, I suspect, like, I don’t think that being a streamer is an easy job at all. (9m 57s) Codey: Someone wants to pay me to play for the Warcraft. (10m 1s) Codey: It must be at least 40 grand. (10m 10s) Codey: Nope, nope. (10m 11s) Al: But part of me thinks it would be fun to do. (10m 16s) Al: Because even though it would be a lot of work, the then it’s like, oh, well, then I’m finished my work. (10m 25s) Al: I’m going to go and not play games. (10m 26s) Codey: Yep. (10m 26s) Al: It’s like you get to play all your games and then also have your time off. (10m 32s) Al: So that would be that would be fun. (10m 34s) Al: But I know that’s that’s not probably. (10m 38s) Codey: Probably not. (10m 40s) Codey: So yeah, uh, speaking of working, there’s… (10m 43s) Al: What? What? (10m 45s) Codey: We need to work on the news! (10m 46s) Al: Oh, that was painful. Please get better at that. (10m 52s) Al: The first piece of news is Laudelnot. So, Laudelnot, after I think quite a bit of silence, (11m) Al: they’ve not really said much since we first talked about them, but they are releasing on the 16th of November, because we don’t have enough games. (11m 10s) Codey: Didn’t we see them in like the one of the wholesome thingies? (11m 15s) Codey: And then yeah, we haven’t, (11m 16s) Al: Yeah. Yeah. I think, I think that was where we first saw them was the. (11m 20s) Codey: and then we haven’t really heard much after that. (11m 22s) Codey: But yeah, they do be coming out. (11m 25s) Codey: Though I was with their little axolotl. (11m 25s) Al: Yeah, with the Raxalottles. (11m 28s) Al: Ah, no, I didn’t notice that. (11m 30s) Codey: Oh my gosh, that’s why they’re called lottles. (11m 32s) Codey: Did you know that? (11m 37s) Codey: I didn’t either. (11m 37s) Codey: I literally just put that together. (11m 38s) Al: Wow, yeah, Lottle, cute. (11m 40s) Codey: Axolotl, solotl knot. (11m 42s) Codey: Oh my gosh. (11m 44s) Codey: I genuinely had not put that together. (11m 45s) Al: No, I hadn’t either. (11m 48s) Al: I was just like, oh, it’s just funny, funny word, man. (11m 50s) Codey: They’re cute little axolotls. (11m 52s) Codey: No, so it’s really cute. (11m 54s) Codey: In the trailer, they say that you can, (11m 57s) Codey: so you’re building up the world, (11m 59s) Codey: but then they say something like, (12m 1s) Codey: you get to care for them, feed them, and love them. (12m 4s) Al: No… (12m 4s) Codey: And I was like, you can’t make me love something. (12m 6s) Al: It said “you get to”, it said “get to”, it doesn’t say “have to”. You don’t even have to play the game. (12m 8s) Codey: You’re gonna tell me that I have to look. (12m 10s) Codey: I love something. I’m out. (12m 12s) Codey: It’s, I think it said… (12m 14s) Codey: No, it’s funny. (12m 16s) Al: Also, good luck not loving them. Look at their little faces. (12m 19s) Codey: Um, I don’t know. (12m 21s) Codey: Yeah, they are pretty f- (12m 24s) Codey: Look at their stupid little faces! (12m 26s) Codey: And some of their eyes, like, blink. (12m 28s) Codey: Uh, like flicker, light. (12m 30s) Codey: It’s like a little light. So cute. (12m 32s) Codey: So cute! (12m 33s) Codey: Yeah, so that’s coming out. (12m 34s) Al: It is coming out on Windows and Mac on Steam. I don’t think it’s coming on any console. (12m 35s) Codey: Uh, what is coming out on? (12m 40s) Codey: Very nice. (12m 49s) Al: I say I do have it listed as coming out on Switch, but. (12m 53s) Al: But I can’t see any mention of that anymore, so it may or may not be coming out on Switch. (12m 58s) Codey: doo doo doo (13m 3s) Al: I’m not sure we’ll find out in November. (13m 8s) Al: Next, we have Ooblets. (13m 10s) Al: So Ooblets is finally coming out on Steam. (13m 14s) Codey: Mm-hmm. (13m 15s) Al: So it’s releasing on Steam on the 5th of November. (13m 15s) Codey: Oh, did they say– (13m 20s) Codey: sorry, I’m interrupting. (13m 20s) Al: You know, you gotta go for an A. (13m 21s) Codey: 5th of November, woo. (13m 25s) Codey: I was just going to say, is it going to be on Mac? (13m 27s) Codey: Is it Mac also? (13m 31s) Al: No, however, it will work on the Steam Deck hopefully, because it does currently work on the Steam Deck when you install it from Epic, so hopefully that’ll actually work. (13m 43s) Codey: Okay. (13m 43s) Codey: Are you going to do, have you, you’ve already done an episode, right? (13m 48s) Codey: Yeah. (13m 48s) Al: We have done two episodes on it once. I did both episodes of it once. Well, stop playing the game. (13m 50s) Codey: I just didn’t know if you have been on it. (13m 52s) Codey: Okay. (13m 54s) Codey: So you need to stop. (13m 55s) Codey: That’s yeah. (14m 1s) Al: Are you trying to figure out who you’re going to get on the the second harvest of it? (14m 4s) Codey: Who could, who could do the sec? (14m 5s) Codey: Yeah. (14m 6s) Al: I’m sure we’ll, oh you need to get Johnny. That would be brilliant, yeah. (14m 6s) Codey: Who could do the second harvest with me. (14m 7s) Codey: Um, I got to get Johnny. (14m 13s) Codey: He can yell at it with me. (14m 14s) Codey: Um, yeah. (14m 16s) Codey: And so also in this update newsletter, whatever, um, they mentioned that they have a Halloween event update. (14m 24s) Codey: Um, and so everything’s going to get a spooky makeover townsfolk have costumes. (14m 29s) Codey: There’s a brand new event, limited Ooblet. (14m 32s) Codey: No idea what it is, but it has a ghost emoji. (14m 33s) Al: Ooh, do you mean, do you mean, “booblet”? (14m 36s) Codey: Ooh, boo, boo, boolet. (14m 37s) Al: No, not “boob”, no, no, no, “booblet”, that’s not a good one. (14m 43s) Codey: boolet, I don’t know. (14m 45s) Codey: We’ll see what it’s called. (14m 46s) Codey: So there’s a Halloween event. (14m 47s) Codey: Uh, it will run from October 1st through mid November, whatever that means. (14m 50s) Codey: Um, but it may get extended depending on how festive everyone is feeling is literally quotes what they said in the newsletter. (14m 55s) Al: S… (14m 58s) Codey: Um, and then they also show that, uh, there is another major content update version 1.4, um, that will bring little vehicles for your Ooblets to drive. (15m 8s) Al: What yeah, we saw a quick a quick animation we saw a couple months ago. It’s ridiculous (15m 8s) Codey: I believe that we’ve seen this before. (15m 10s) Codey: Like it looked like little monster trucks. (15m 13s) Codey: Yeah. (15m 14s) Codey: So they will be called Oobmobiles. (15m 16s) Codey: Uh, and they said that, uh, they’re not, not sure when, like not no exact date, (15m 22s) Codey: but quote, definitely before the end of the year. (15m 25s) Codey: Yeah. (15m 28s) Codey: Yeah. (15m 30s) Al: Ooh, that’s quite confident considering it’s already September. (15m 32s) Codey: Almost. (15m 33s) Codey: It’s almost over this month flew by it’s gone. (15m 34s) Al: Well, that’s a good point, yeah. Like, where did it go? It’s gone by. (15m 39s) Codey: flew by. It’s gone. (15m 44s) Al: Iconii Island have said they are still planning to exit their early access this year. (15m 55s) Al: they’ve updated their roadmap to confirm the one thing that they’ve done. (16m) Al: I always feel a little bit wary when someone says that something’s coming out in the next three months and they don’t give you a date, but we will see what happens. (16m 10s) Al: Spells and Secrets have updated their demo and their demo is now content complete. So if you have access to the game on Steam, you can play the whole game. So it’s just getting ready. (16m 30s) Al: If you do play this, your save game will not transfer over to the full version of the game. (16m 41s) Codey: Yep, it’s out, you can play it, well the demo’s out, you can play the demo and give them feedback but no save. (16m 50s) Codey: No save to the next, to 1.0, so you will lose all, whatever. (16m 57s) Al: And I don’t think the demo that you can download for free is the full content demo. (17m 4s) Al: I think you have to have had like the early access key that some people did. (17m 7s) Codey: That - was it the alpha people? (17m 10s) Al: Yeah, I think it was the Alpha people. (17m 18s) Al: Well, it would have been me, but apparently I selected the Switch version, not the Steam version. (17m 23s) Al: So I need to contact them and get that changed, because who knows when the Switch one will happen. (17m 30s) Al: Although, interestingly, I paid more money to get the Switch version. (17m 33s) Al: I mean, I don’t know how much time I’ve got. (17m 34s) Codey: You are not able to touch it and other people are touching it. (17m 38s) Codey: It’s like you’re sitting around doing nothing really. (17m 44s) Codey: I mean, you have no other things that you’re doing in your life. (17m 47s) Al: certainly not this year. Look, I mean, I have the rest of the year mapped out in what games I’m playing. The only thing I haven’t got mapped out is the last three weeks of the year, which I’m fully expecting to be taken up by the next Pokémon DLC. So there ain’t no more time this year! (18m 5s) Codey: You’ve heard it here folks. Don’t release any more games. We don’t have time Remember five years ago when we were like could you even have a farming game podcast? Well, they’re even what are you gonna talk about each week? (18m 11s) Al: Please no more games. No more games! (18m 22s) Codey: Correct other people yeah (18m 23s) Al: For what it’s worth, I never said that. (18m 25s) Al: Other people said that to me. (18m 27s) Al: And I was like, it’ll be fine, and oh look, it was fine. (18m 30s) Codey: Well, and I’ll tell people I’ll tell people I’m on a farming game podcast or cottage cork (18m 35s) Codey: and they’re like, wow, like, is that really that? I’m like, yes. (18m 37s) Codey: There, I could skip one episode and miss like, you guys could then talk about a new game. (18m 46s) Codey: Um, and I’d be like, I’ve never heard of this before. (18m 46s) Al: Like, where have you been, where have you been, we’ve been talking about this game for ages, what are you talking about? (18m 50s) Codey: And I’m like, I haven’t listened. (18m 54s) Codey: Speaking of a game that I didn’t know existed, but I’m really interested in, uh, out and about. (19m 3s) Al: which thankfully appears they’ve kind of changed the name. I’m a bit confused because the logo still says ‘wholesome out and about’, which is what it was originally called. Yeah, it’s this one, (19m 11s) Codey: Oh, it was that one. (19m 14s) Al: but now it just seems to be called ‘out and about’ except the logo still says ‘wholesome out and about’. (19m 18s) Al: So I’m a little bit confused as to what the name of the game is, but I’m just going to assume it’s just ‘out and about’ and I’m not going to say ‘wholesome’ anymore because ‘wholesome out and about’ is a stupid name. (19m 28s) Codey: Yes, that’s a little difficult, but out-and-about looks awesome I watched the little trailer that they have for it It’s basically a game where you’re foraging and then you can use the things you forage to cook but they are so when you look at a plant it say you have dandelion in front of you and then you have these like flash cards that you go through and you’re like, okay, like What how do I know what this plant is? (19m 53s) Codey: And then if you flip the dandelion flash card over it tells you exactly how you can, you know, it’s a dandelion. (20m 1s) Codey: So it has a hollow stem. (20m 3s) Codey: It’s got like a certain leaf structure. (20m 5s) Codey: It’s got the certain number of pedals. (20m 6s) Codey: Like it literally teaches you real life foraging things. (20m 11s) Codey: Like these are things that happen in real life and that you have to do in real life. (20m 15s) Codey: And the one thing that I super loved about this steam, uh, news, whatever that they put out, uh, is that they show you at least four or five different (20m 28s) Codey: who are foragers that worked to help them develop the game. (20m 32s) Codey: And they made these people NPCs in the game, which is just so cool. (20m 35s) Al: Yeah. Which is cool. Yeah. (20m 38s) Codey: Like, well, I was gonna, I was literally about to say, no one really does this. (20m 39s) Al: “Epico started a trend.” (20m 42s) Al: I mean, well, no, no. Just because it has happened once before doesn’t mean that the phrase “no one really does this” isn’t accurate. (20m 46s) Codey: And then I was like, wait, like, I don’t think I could say that. (20m 55s) Al: You didn’t say “nobody has done this”. It is true. No one really does this. Yes, “Epico did it with you”, but that’s it. (20m 57s) Codey: Yeah, yeah, yeah and still still also did a lot of good help with the butterflies part of it There was another there was another human. Um, but yeah, no Correct. I mean and that’s the thing is like if games can use the knowledge of other humans and then point to those other humans That is so cool to just say like we didn’t pull this out of our butts like here are the people that (21m 5s) Al: Right, okay, fair enough. But still, still, it’s not another game. (21m 21s) Al: Yeah. Yeah. (21m 23s) Al: It’s citing your sources. (21m 27s) Codey: Do the thing. Yeah, it’s literally Literally show the receipts. Where did you get the information? (21m 28s) Al: This is amazing. If the default in games ends up being like, “Your sources are NPCs in your game,” that would be great. (21m 44s) Codey: I would love that. (21m 45s) Codey: Um, I do love that and I would love that. (21m 48s) Codey: So yeah, they are out on Kickstarter now. (21m 51s) Codey: Uh, currently, Oh, go for it. (21m 51s) Al: Mm-hmm. They’re kick… I was just going to say I suspect what you were going to say, (21m 58s) Al: which is it’s almost hit his goal. It’s only a couple thousand off hitting its goal. (22m 2s) Al: And their estimated delivery is June 2024. Who knows whether that will be early access or not? (22m 9s) Codey: I’m here for it. (22m 13s) Al: Because you never know with Kickstarters because you’re like, “Oh, this is when the game’s coming out.” And then it ends up being early access half the time. Which is fine, just like say that’s what (22m 23s) Codey: Yeah. (22m 24s) Codey: I’m here for it. (22m 27s) Codey: I think it’s really cool if I had, (22m 29s) Codey: well, let’s see how much I can pledge. (22m 31s) Codey: I was gonna say, if I have the money, (22m 33s) Codey: I would totally do this, but I guess they only, (22m 33s) Al: They have a £3,500 tier. (22m 37s) Codey: yeah, that’s the money that I have. (22m 40s) Al: Design an NPC. (22m 41s) Codey: There’s a $70 one where you get a little basket. (22m 47s) Codey: Oh, it’s an in-game basket. (22m 48s) Codey: No. (22m 50s) Codey: I thought it was a real basket. (22m 51s) Codey: I got excited. (22m 52s) Codey: Design and outfit. (22m 54s) Codey: Okay. (22m 55s) Codey: So very cute game. (22m 56s) Codey: Looks real cute, excited about it. (22m 58s) Codey: Back at the end. (23m 1s) Al: Ah yeah. What’s next? Ah the ranchers! They have announced that their early access is coming next year now. I think they had planned to do it this year so now it’s happening next year. (23m 14s) Codey: Mm-hmm. Mm-hmm. Yup. Um, which is fine. We’re still looking at it. This was a game that was funded in less than 18 hours. Um, excuse me. Uh, and so it’s obviously well, well, (23m 16s) Al: It’s that time of year, the delaying time of year. (23m 35s) Codey: uh, long awaited. Most comments I’m seeing are people just saying, you know, it takes as long as it takes, please, like, do your, you know, there. (23m 44s) Codey: They’re not yet at the point where it’s like, give us your money back, or money back, cute cowards or anything like that. (23m 48s) Al: I also find that very rarely does that actually happen, even when people are late. Like, if you’re communicative and you’re transparent about these things, generally, unless you take like five years too late, then people are generally pretty understanding. It’s when you don’t communicate, that’s when people are like, “What are you doing? This is ridiculous.” (23m 55s) Codey: Yep. (24m) Codey: Re-legend! (24m 10s) Codey: Yeah. (24m 10s) Codey: Your bidet? (24m 11s) Al: Like my bidet. Oh, have you not listened to last week’s episode? Oh, this week’s episode in fact. (24m 16s) Codey: No. (24m 18s) Codey: It’s literally– that’s what I was– (24m 21s) Codey: I was finishing one thing that I was doing. (24m 25s) Codey: And then one podcast I was listening to about insect wings. (24m 28s) Codey: And then that was the next one. (24m 29s) Al: obviously. Somehow we ended up on this week’s episode talking about, or last week’s episode, (24m 30s) Codey: So yeah, because of that. (24m 33s) Codey: Because I’m all about insects right now. (24m 41s) Al: talking about the portable bidet that I kick-started, and people were very confused about it. (24m 46s) Codey: Oh, okay. (24m 48s) Al: Can I just clarify, because apparently people were confused. The point of this is to take two places that don’t have bidets, right? So like when you go on holiday, or when you’re going out to restaurants and stuff and then you. (24m 59s) Al: Have your bidet with you because not everywhere has a bidet. (25m 2s) Al: I do not have a bidet. (25m 2s) Codey: Do you have a bidet? (25m 3s) Codey: So this is like one that you could, could have at your house, but you could also put it elsewhere. (25m 11s) Codey: I think so. (25m 12s) Codey: Merka does not, is not a bidet friendly place. (25m 16s) Codey: I think there’s a lot of stigma about it. (25m 17s) Al: So, yeah, so this is also like, it’s a handheld battery powered thing, right? So you pour the water into it, you tighten it up, and it is a self-contained battery powered thing, (25m 30s) Al: right? So some people were a bit confused. You’re not plugging this into plumbing, right? (25m 34s) Al: Like it’s a handheld thing. It just looks like a large, like if you look at it physically, (25m 40s) Al: it looks like a large water bottle or something like that. No, no, that’s a bad, no, it doesn’t look like a washer bottle. (25m 47s) Al: I don’t know like a big thing a deodorant or something like that like it’s it’s kind of it’s very (25m 50s) Codey: Yeah, yeah, but then but then it’s upside down and you can. (25m 54s) Codey: Okay, I’m looking at stuff online, some options. (25m 59s) Al: Yeah, but I’m still 90% sure that the one that I backed was a scam. (26m 7s) Al: Anyway, that’s my point. (26m 7s) Codey: Yeah. That’s unfortunate. (26m 10s) Al: The thing is a scam because they don’t communicate, not because they’re late. (26m 14s) Al: Anyway, moving on from the bidet. (26m 17s) Al: I can’t believe we’re talking about bidets twice in a row on this podcast. (26m 20s) Codey: Welcome to bidet cast. (26m 26s) Codey: I don’t know. (26m 29s) Al: I’m trying so hard to think up some puns now. (26m 31s) Al: I’m not sure you have to use something to think up puns for something. (26m 32s) Codey: I don’t use bidet as enough. (26m 33s) Codey: It listeners. (26m 35s) Codey: If you have good bidet puns, please hit us up with those. (26m 37s) Codey: I don’t know. (26m 41s) Codey: Like I, what if I don’t understand what I’m like, I think I understand about a potato, so I don’t… (26m 46s) Al: I think you know what I think you understand. (26m 50s) Codey: But we are here to talk about, gosh, what did I call it? (26m 55s) Codey: When I emailed the developer, (26m 58s) Codey: I don’t remember what I called it, the game we’re playing. (27m 2s) Al: Usagi Shima? What are you talking about? (27m 3s) Codey: I emailed them and I said, (27m 5s) Al: Aha. (27m 8s) Codey: “Thank you for making adorable bunny collection game.” (27m 13s) Codey: So I was having a notification every time I opened the game and they helped me fix it, so. (27m 21s) Al: Well, I mean, it’s so on the app store, it is now called Isagishima cute id. (27m 27s) Codey: Yeah, no, I just like the Sagashima. (27m 29s) Codey: Um, so this is a game, uh, Al wrote down cats. (27m 35s) Codey: Don’t know why he wrote down cats. (27m 36s) Codey: I just left it there cause I was like, I don’t know if you wanted to talk about cats. (27m 37s) Al: I don’t know why did I do that? It’s not cats, it’s bunnies! (27m 41s) Al: I don’t know, they’re all just animals. Bunnies, they are no evidence. (27m 47s) Codey: They’re all buddies, but, uh, from their website, uh, quote, you’ve (27m 57s) Codey: been tasked as caretaker of an abandoned island as you decorate and rebuild it over time, curious, but adorable visitors start to appear. (28m 4s) Codey: Usagi Shima is a casual, relaxing bunny collecting game developed by Godot engine and drawn in Krita. (28m 10s) Codey: Uh, it is heavily inspired by cute soothing games like Neko Atsume and Animal Crossing. (28m 16s) Codey: The game’s namesake and setting draws inspiration from, uh, Okunoshima, a real island in Japan that has a lot of bunny inhabitants. (28m 25s) Al: Interestingly, I was actually looking up Godot, the engine, because of the whole nonsense around Unity, because it’s a game engine like Unity or Unreal. I was just like, “Oh, I wonder if this is finally where Godot will become popular, and wouldn’t it be funny if capitalists becoming more greedy, pushes people to an open source game engine. (28m 36s) Codey: Right. (28m 55s) Al: That would be great. And then I went to look, say, have they got any decent games using it yet? (29m 1s) Al: And one of them was a Sagishima right on the main website for Godot, which is funny. (29m 9s) Al: There were a few others as well. Oh, yes, a cassette beast is in Godot. And a most extraordinary gnome is in Godot. Cruelty Squad is in Godot. And there’s lots of others, but those are just the the ones that kind of people might know. (29m 25s) Al: I just thought it was funny. It’s actually the first one they’ve got listed on their showcase is Usagi Shima. That’s good. (29m 30s) Codey: That’s so funny It’s I mean it it is a cute game Okay, so I guess that was oh I just also want to just say so the name Usagi Shima I guess it’s coming from Okunoshima is a rabbit island Which I googled Okunoshima, and it’s just an island that has a metric hectone of bunnies And you can like play with the bunnies and stuff and super cute (29m 36s) Al: Yep. (30m) Codey: It’s a island in Japan Yeah, if you just look up Okunoshima, it’s adorable and Usagi is Japanese for rabbit, so this is rabbit and then kind of playing towards (30m 27s) Codey: island yeah so usagi shima is just rabbit island (30m 31s) Al: I just, I couldn’t not think about the Friends episode with Unagi when you said Usagi. Unagi. (30m 37s) Codey: I don’t know if I’ve ever watched that one I’ve watched it a lot of friends but (30m 41s) Al: Oh, it’s a ridiculous episode where Ross decides that he suddenly knows this martial art called Unagi. But Unagi just means fish. So he’s like… (30m 53s) Codey: Yeah? (30m 53s) Codey: Yeah. (30m 58s) Codey: That is goober. (31m 1s) Al: Oh, it’s fantastic. (31m 5s) Codey: So I guess like first, before we like really, really jump into this game, what are your thoughts? (31m 9s) Codey: Oh, like base– (31m 11s) Codey: when you first opened the game, how’d you feel? (31m 12s) Al: So I felt a little bit, ironically, a little bit overwhelmed when I first opened it, and let me explain why. So this does a thing that I think probably appeals to a lot of people, but really stresses me out, which is where you’ve got “here’s big empty space” and “here’s tutorial that tells you how to do some stuff” and now “good luck” and you’re like “oh my word” like I don’t… (31m 32s) Codey: Mm-hmm. (31m 42s) Al: It feels like a lot to me, and part of my problem is that I like games that tell you “here’s some things to do” and it’s like, it does give you some of that. So it’s got like a daily task list and it obviously has achievements and stuff like that, but like yeah I just felt a little bit directional-less, if that makes sense. But I think a lot of people probably… (32m 7s) Codey: Yeah. (32m 12s) Al: appreciate that, right? Like there’s no kind of like forcing you to do anything, (32m 17s) Al: there’s just decorating and bunnies, and lots of people like that. So what about you? What did you (32m 22s) Codey: Yep. Yeah, I will. (32m 29s) Codey: First thing I opened this game, I was like, this is adorable. (32m 34s) Codey: It is so cute and like the artwork is so. (32m 40s) Codey: Calming and like the way that everything is is animated and the color scheme that they use, like it’s all there’s nothing abrasive (32m 53s) Codey: going around your island and looking at everything like it’s all really calm colors. (32m 57s) Codey: And there’s no like I kind of like that. (33m 1s) Codey: There’s no direction slash no. (33m 4s) Codey: Nothing like there’s no consequences, I guess, is another thing. (33m 10s) Codey: Because you can always just do stuff tomorrow. (33m 13s) Codey: There’s not really anything like if you miss something that you’re going to miss out on, there’s no FOMO with this game, (33m 19s) Codey: Which is great for me because if I do something like… (33m 22s) Codey: Go play or go try and find bugs for an entire weekend and not touch the game at all I don’t have a problem whereas like I didn’t get to play Tetris that whole weekend and I was like Oh, I missed out on like all of those points So yeah, I really enjoyed it I really like the artwork the music is good too, but I am a chronic turn music offer I don’t really listen to audio in any game (33m 34s) Al: Yeah. Yeah, yeah. (33m 50s) Codey: because it distracts me. (33m 52s) Codey: So I have all the audio off. (33m 52s) Al: » Yeah. Same. (33m 54s) Codey: I will say within a day, (33m 56s) Codey: within probably like a couple hours of trying the game and then I pick it back up and try it again. (34m 2s) Codey: I don’t even think I had gotten an advertisement yet, (34m 5s) Codey: but I went in and paid money to turn off ads and support the developer, like pretty quickly. (34m 12s) Al: Yeah, it’s definitely pretty cheap and pretty worth. (34m 12s) Codey: Well, it’s free, but then you can spend that money to just, (34m 16s) Al: That’s what I mean, sorry. (34m 18s) Codey: to just, yeah, yeah. (34m 19s) Al: Sorry, that’s what I mean. (34m 20s) Al: It’s pretty cheap to get rid of the ads and stuff, which is pretty good. (34m 26s) Al: That, you know, I always feel like when I download a free game and they’ve got like, oh, hey, pay like three quid to do this. (34m 34s) Codey: Yeah. Yeah, exactly. (34m 35s) Al: I’m like, well, yes, yes, I will, you know, (34m 38s) Codey: Mm hmm. Mm hmm. (34m 39s) Al: because like how much time am I gonna save? (34m 42s) Al: Clicking that and they immediately get more money than they will ever get from me in ads, so it’s a win-win, you know? (34m 48s) Codey: Yep. Well, and I was just like, you know, I think this game is super cute. (34m 53s) Codey: I can throw down like the minimum that they have is three ninety nine. (34m 56s) Codey: But you can do more. (34m 59s) Codey: So I think I ended up doing like seven dollars because I had I had. (35m 2s) Codey: I looked at my bank I was like I could. (35m 4s) Codey: Do I can do $7 like I can just double double what they suggest and just continue to enjoy playing this game. The only other thing that you can buy is the currencies which I don’t know about you I get I get enough I don’t need to buy any. So that is really nice like a lot of mobile games will just try and throw things in your face to try and get you to spend money. But this one did not do that and I really I don’t. (35m 34s) Codey: I feel pressured to spend money. (35m 36s) Codey: Um, you do also, if you pay for the ad removal, you get a double reward bonus. (35m 41s) Codey: So all rewards are double are automatically doubled. (35m 44s) Codey: Um, which I didn’t, I was like, Oh, that’s a bonus because I wasn’t even, I just didn’t. (35m 49s) Al: You weren’t even noticing that, yeah. (35m 50s) Codey: I just didn’t want to add, like, that was the one thing. (35m 54s) Codey: Cause I’ve, my Tetris game has so many. (35m 56s) Codey: Um, yeah. (35m 59s) Codey: So artwork, what do you, what do you think of the artwork specifically? (36m 3s) Al: Oh yeah, definitely. I could easily grab some screenshots of this and stick it as my wallpaper. (36m 12s) Al: It’s really nice. It’s the sort of thing that I should see whether… It’s just really pleasing to have it just on something. I’m really tempted to see… (36m 31s) Al: and just have it sitting there, looking nice and bunnies waddling around. (36m 38s) Al: But, yeah, no, it looks really good. (36m 40s) Al: I was the same with the sound. (36m 41s) Al: Like, it sounds nice, but, yeah, I don’t have game sound, right? (36m 46s) Codey: Yep. (36m 46s) Al: Like, I listen to podcasts too much to be able to deal with that. (36m 47s) Codey: Yep. (36m 51s) Al: So that’s, yeah, that’s not my thing. (36m 55s) Al: But it is very nice. (36m 56s) Al: you like, if you like, what’s the word I’m looking for? (37m) Codey: If you want the audio on, it’s not bad audio, it’s not glaring, it’s not obnoxious, so. (37m 1s) Al: If you like, then it’s good. (37m 3s) Al: Yep. (37m 7s) Codey: The next thing that we can talk about is obviously the buns, the bubbies, the bunny bunnies. (37m 10s) Al: Bunny bunnies. (37m 16s) Codey: There are 30 unique bunnies and they each have their own personality. (37m 20s) Codey: I mean, some of them might have like overlapping personalities. (37m 23s) Codey: Like if I look in my thing right now, Tomo has a polite personality and Button has a shy personality. (37m 30s) Codey: And Yuki has warm, so like, I guess they all do have, oh no, there’s another shy. (37m 36s) Codey: Peaches is another shy bunny. (37m 38s) Codey: Um, so they all have their own personality, they all have their own favorite toys that they enjoy playing with that you can populate your island with. (37m 47s) Codey: And then if you befriend them to a certain level, they’ll also give you a keepsake. (37m 51s) Codey: Um, which is really cute, and then you can put that in the island and then they can interact with it or other bunnies can interact with it. (37m 58s) Codey: Um… (38m) Codey: And then if you befriend them high enough, then you can invite them to be a permanent resident on your island. (38m 4s) Codey: Um… Al, have you… How many of the buns have you encountered? (38m 9s) Codey: You’ve only seen two bunnies? Okay, okay, okay. (38m 10s) Al: Uh, not very many, uh, like two. (38m 14s) Al: Look, look, look, right. (38m 18s) Codey: Yep. Yep. Yep. (38m 18s) Al: See, this is where, see you end at the beginning. (38m 19s) Al: See you at the beginning. (38m 20s) Al: When I said you’ll almost certainly have played more of this game than me. (38m 22s) Codey: Yep. Yep. (38m 24s) Al: I was not joking. (38m 25s) Al: See, see, there we go. (38m 26s) Codey: I have encountered 24 of the bunnies. (38m 28s) Codey: bunnies. (38m 29s) Al: Very different, very, very different. (38m 31s) Al: Um, so, I mean, so like it’s not because this game is bad, right? (38m 37s) Al: Like I think if people remember the garden gallery– (38m 40s) Al: say episode that we did, me and Kevin. It’s very similar to that, in that it’s a really nice game for laying things out and designing a garden and putting all these things out, but I just don’t get it. It doesn’t do anything for me and therefore I find it really hard to push through and actually do something about that. (39m 4s) Codey: Yeah, yeah, that’s that’s fair. So I’ve definitely played more than you know, so the bunnies they also visit like visually look different like some of them don’t look that much different like there’s a decent amount of them that are black and white with black ears and a black snoot maybe some black Pete’s and then maybe some spots everywhere but there’s like maybe like five or six that have that but there are some that have like floppy ears. (39m 34s) Codey: There are some that have really short ears. There’s a really fluffy one that I have named. Oh my gosh, I accidentally closed it out. Mofu. He has glasses as well. Very cute. Moose has antlers. Yuzu and Yuki both have looks like leaves took me second to remember what the word leaf was. (39m 55s) Al: It’s all right, it’s not like you have anything to do with nature. (40m 1s) Codey: No, not at all. Not that I have to know that at all. (40m 4s) Codey: Not that I was just literally picking leaves out of something. (40m 7s) Codey: My favorite is… my couple of favorites are Tiger. (40m 14s) Codey: He’s like a red and he or they… I don’t think they have genders. (40m 19s) Codey: They are a black and orange. Very cute. (40m 25s) Codey: And then I like Celeste just because she has a celestial name. (40m 29s) Codey: She’s also a mostly black bun with bright blue eyes. (40m 34s) Codey: And then I can’t pick another one. I love them all. (40m 37s) Codey: Honestly, those are just the two that stand out. (40m 40s) Codey: I do like Yuzu. Yuzu’s orange. (40m 42s) Codey: Um… (40m 44s) Al: They do definitely have very good designs, like I’ve looked a lot of it up online, even though I haven’t had the patience to play through the game. So yeah, they are all really good designs, (40m 55s) Al: and I feel like they’re different enough, but also not like “this is clearly a dog”. You know, (41m 5s) Codey: Yep. (41m 5s) Al: like they’re all clearly bunnies, but different enough that you feel like there’s a worthwhile thing to try and collect. (41m 14s) Al: And I liked them all, if you will. I mean, you’re not, like, capturing them. They just visit you. (41m 18s) Codey: No, they just, they just come, it’s like animal crossing, they come to your island. (41m 22s) Codey: And then you can ask some of them to always be on your island versus just visit. (41m 27s) Codey: Like right now I probably have 15 bunnies on my island because I have like many things for them to be doing. (41m 36s) Codey: So they’re all spread out over my island right now. (41m 41s) Codey: So yeah, that’s the buns. (41m 45s) Codey: And then you build up their friendship by doing the tasks. (41m 48s) Codey: So either by filling your island with toys and decorations, which we’ll talk about later, (41m 54s) Codey: or they might ask you to do something with them. (41m 58s) Codey: So the five main ones are either to pet them, to brush them, to take a photo of them, (42m 5s) Codey: to play hide and seek with them, or to feed them. (42m 8s) Codey: And each of these things, like right now I can see two of my bunnies have little photo, little cameras above their heads. (42m 18s) Codey: And one of them is watering the garden right now, so I’m going to take her picture real quick. (42m 26s) Al: Oh dear. (42m 28s) Codey: I have such a problem. (42m 29s) Al: They’re just watering, let them water in peace. (42m 32s) Codey: Oh, and the other one’s like napping by the gordon. (42m 36s) Codey: Oh, I’m so cute. (42m 38s) Codey: And so every time you fulfill one of those tasks, you get hearts from you. (42m 48s) Codey: And you get some currency, and it just kind of – that’s literally it, is that you get to know them more. (42m 58s) Codey: The little mini games that you have with it is really cute. (43m 1s) Codey: So like brushing, for example, it zooms in on the animal, on the bunny. (43m 5s) Codey: You grab the brush, and then you just go back and forth over the bunny. (43m 10s) Codey: You scrub a dub dub. (43m 12s) Codey: And then the other one is the same feeding, they come out into this little extra – (43m 18s) Codey: another screen, and you just see that one bunny, and you pour food into a bowl, and it eats. (43m 26s) Codey: Taking pictures, literally just taking a picture of them. (43m 29s) Codey: I did run out of camera space, like you only have – you can only save like so many photos. (43m 36s) Codey: And I am devastated because – oh, you can move it to their album. (43m 42s) Codey: Oh my god, oh my gosh, is that now in Tiger’s album? (43m 48s) Codey: Okay. (43m 51s) Codey: So if you take a photo – you have a photo album, but then you can go – so I can like say, (43m 56s) Codey: like, oh, I want to move this photo of Lulu next to a sandwich to Lulu’s album. (44m 2s) Codey: And then it gets – and then I have more space. (44m 5s) Codey: But the picture – I have to go to like Lulu’s bunny page in the bun book. (44m 12s) Codey: It’s like Facebook bun book. (44m 14s) Codey: Go into the bun book. (44m 16s) Codey: Oh my gosh, I’m gonna– (44m 17s) Al: One book could be so many times. (44m 19s) Codey: It could. (44m 21s) Codey: Well, I’m gonna do this forever now because I was like why do I always run out of space like so many buns? (44m 31s) Codey: So yeah, those are the different tasks. Which– do you have a favorite or anything? Do you like the tasks? Do you find them? (44m 38s) Al: task. I mean, the hide and seek is kind of cute, because they just suddenly go and hide somewhere and you have to find them. I’m not sure I find any of them particularly fun, (44m 56s) Al: but they’re fine. I mean, in terms of like, you know, it’s just a bit more cute sort of thing, you know. So maybe that one, yeah. I just got two more bunnies. (45m 7s) Codey: Which two, which two? (45m 8s) Al: I’ll tell you once I’ve finished watching this ad to double the reward that I was getting for something. Yep, yep, I do. I just haven’t done it yet, because I haven’t, because, well, (45m 15s) Codey: Oh, yeah, see you just got a– (45m 22s) Al: this is on my iPad, right, which is different from my phone one. Let’s see what we got. (45m 24s) Codey: You’re right, you’re right, you’re right. (45m 29s) Al: What are these two? Bun, bun, bun. Button. And that one. Lulu. (45m 32s) Codey: Mm-hmm, very cute. (45m 39s) Al: They both went onto the same thing, so it’s like a little stump thing that one can go inside and one on top of, and they both came at the same time onto that one. It was to start with, and then after, how do you do it? (45m 47s) Codey: And the one inside is, uh, it’s a little butt sticking out, right. (45m 51s) Codey: Or is, but that’s the one cool thing is like, they, I guess we can talk about the decorations and toys that they play with like, like the stump that it’s not just one way that they can use the stump. (46m 7s) Codey: Like they can be in face first. (46m 9s) Codey: They can be in, but first they can be on top of the stump. (46m 14s) Codey: They can have a bunch of different… (46m 16s) Codey: Um… (46m 17s) Codey: …like positions that they’re on. (46m 19s) Codey: So even if you only have like the one decoration, it’s pretty heckin’ cute. (46m 24s) Al: Yeah. And the decorations are pretty cheap, right? Like, you can buy like three or four or five to start with, like, as soon as you start the game easily. So there’s lots of different options. And all the animations are very cute, right? Because you’ve got like the one when it’s like lying on top of the beach ball, just kind of rocking backwards (46m 49s) Codey: got, because I befriended one of them, I got a ramen noodle container and there’s a bunny sitting in the ramen noodle container and I am dying on the inside. Look at how cute you are. So yeah, there’s a bunch of different decorations. A bunch. You only get access to nine. (46m 57s) Al: Obviously. Don’t eat it. Don’t eat it. (47m 14s) Al: a bunch. Yeah. (47m 19s) Codey: Nine at a time. Yeah. Nine at a time. Um, I don’t know. Oh, it resets. Uh, (47m 24s) Codey: it says it’s going to reset at 18, 18, 1800. How do you say that? (47m 28s) Al: I think I… (47m 29s) Al: Well, I mean, you can see it’s 6 p.m. if you want. (47m 30s) Codey: Okay. (47m 36s) Codey: That’s fine. It’ll reset at 6pm. So, uh, but I already like looking at this, (47m 40s) Codey: I already have all of these things, uh, all the toys. (47m 44s) Codey: And I don’t think there’s a benefit to having more than one of the same type on (47m 49s) Al: Well, it’s just it’s more spaces for bunnies to come, right? (47m 52s) Al: Like if you’ve run out of spaces for bunnies or whatever. (47m 55s) Al: All right. (47m 55s) Codey: - Yeah, I haven’t. (47m 56s) Codey: So there’s toys. (48m 3s) Codey: And those are things that your bunny will interact with. (48m 8s) Codey: Also though, in the quote unquote toy category is like lights, things that you can use to light up your island. (48m 15s) Codey: Even though I don’t really light up that much of your island. (48m 18s) Codey: So they’re like just lights up the immediate area around the thing. (48m 19s) Al: Yeah, I mean, let’s be honest, that’s this whole game, it’s just anesthetic. (48m 22s) Codey: It just kind of like is aesthetic, I think. (48m 25s) Codey: And my brain is chaos. (48m 27s) Codey: You’re right, you’re right. (48m 29s) Codey: No, no, you’re right. (48m 30s) Codey: And then there’s decorations. (48m 33s) Codey: So these are things that you could use like trees and stones and I have mushrooms and a monstera that I can buy right now. (48m 42s) Codey: And then there are, gosh, I don’t know how to, (48m 47s) Codey: what to call these, what did I call them? (48m 49s) Codey: Buildings. (48m 50s) Al: Yeah, they’re structures, so it’s like houses or ponds. (48m 53s) Codey: So like. (48m 55s) Codey: Yeah, so I have the pond, the garden, the bridge, (48m 59s) Codey: the ramen shop, the cafe, the house, the, it’s another house. (49m 6s) Codey: The hot spring, have you seen the hot spring little bath? (49m 12s) Codey: It’s a little bath that they can

https://chaosmap.com - TOFU - MOFU - BOFU What do these acronyms mean, and how can you use them in your Digital Marketing projects and content organization?  How do you get more leads, prospects and sales into your business with this layered approach?  TOFU - top of funnel MOFU - middle of funnel BOFU - bottom of funnel  Are you leveraging this structure and organization in your business now? See the full video on https://www.youtube.com/watch?v=rwz1RuBAfl8 and see the chart. If you have a B2B business, this should help you, but the concepts apply across all markets. ENJOY!  - Jon Rognerud

In this week's episode I'm joined by guest Mofu, and we chat about Chinese dramas and the beautiful historical costumes known as Hanfu. I learned a lot in this episode and I hope you do to. Join the discord community- https://discord.gg/Dz4nceMagM Consider supporting the podcast through Patreon here- patreon.com/user?u=82789007 Socials - Instagram- teaandsojupod (https://instagram.com/teaandsojupod?utm_source=qr&igshid=NGExMmI2YTkyZg%3D%3D ) -TikTok - teaandsojupod ( https://www.tiktok.com/@teaandsojupod?_t=8eTnaOBiSOG&_r=1 ) -Twitter - tea_soju_pod -Email - teaandsojupodcast@gmail.com Check out Mofu page- (mofugoniang) https://instagram.com/mofuguniang?igshid=MjEwN2IyYWYwYw==

Le Tofu Mofu Bofu. Encore un acronyme inventé pour brouiller les pistes et faire croire que le marketing est très compliqué, alors que pas du tout. Donc si vous n'avez jamais osé poser la question "mais c'est quoi au juste le tofu mofu bofu" et bien je vous explique tout dans cet épisode. Et croyez-moi, c'est une stratégie marketing ultra puissante qu'il faut absolument que vous maîtrisiez. Episode qui pourrait vous plaire : Les 4 étapes d'un tunnel de vente qui convertit Craquer l'algorithme d'Instagram Vendre grâce aux Stories Instragram ---------------

Are you looking to build a top-notch nurture strategy that effectively engages your audience and drives results? Dive into this insightful episode of The Revenue Growth Architects, where CS2's Joy Martinez joins Xander to explore the ins and outs of creating a successful nurture campaign.We broke down some essential aspects to consider when building a nurture strategy: • Establishing clear goals and reporting needs • Understanding entry and exit points for a seamless sales funnel experience • Crafting content that speaks to your audience at every stage of the buyer's journey (ToFu, MoFu, and BoFu) and, • Finding the perfect cadence and frequency to keep your prospects engagedWe've got some great tips for setting up a nurture campaign that drives real results, so stick around while we break it down.

Przyszedł moment na połączenie ze sobą TOFU i BOFU. W tym materiale znajdziesz aż 10 pomysłów na to jak to zrobić najlepiej. Wdrożymy Ci marketing B2B: https://adwise.plOgłoszenia o pracę: https://hirewise.pl/praca/

Brittany McBean is a conversion copywriter, launch strategist, and mentor for copywriters wanting to build their business. WebsiteYouTubeIGMarket Research FREEBIE1. How Brittany helps people focus on creating unique messages that speak directly to where their audience is and reduce refund requests:Rely less on gimmicks and focus more on connecting with customers.Create content that brings people peace and makes them feel seen, heard, and relaxed rather than generating anxiety.2.  How the five stages of awareness which can be applied to SEO: Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware. Remain objective (external research, quantitative data, one-on-one interviews).  Analyze cold audience data not associated with the client's list.Research conversations occurring within the industry.Use surveys sent to the client's list.3. How to increase your conversions with your words (and SEO):Use social media platforms with a purpose or strategy in mind.Celebrate customers' critical thinking and discernment vs. using FOMO tactics.If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showListen to the private podcast for just $10/mo: SEO Shorts helps you put a simple & *strong* SEO strategy in place, today!Be our (podcast) guest! Apply hereBook your SEO AuditB's SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch!

W tym odcinku dowiesz się jak mówić i pisać, żeby klienci chcieli powracać do Twoich treści. A wszystko jak zawsze - pochodzi z naszego doświadczenia.Szkolenie Marketing B2B: https://www.sellwise.pl/marketing-b2b-lead-generation/Ogłoszenia o pracę: https://hirewise.pl/praca/

In this episode, we talk about:Video content productionVideo marketingVideo marketing metricsConnect with Rish on LinkedIn: https://www.linkedin.com/in/rishabhb/Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywherePrevious guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlist, Farzad Rashidi @Respona, Andrea Skarica @Mixmax, Ashley Levesque @BanzaiListen to our most popular episodes: A Content System Beats Content Ideas, with Brad Smith @WordableHow to create a company culture that puts you ahead of the pack, with Adam Harris @Cloudbeds How Typeform's Branding Experiments Guided its Content and Product Strategy, with Alex Antolino @Typeform Join the Flying CatsStill feeling your stomach drop whenever you have to report organic growth to leadership? Things are about to change

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel​We're going to present:​- The evolution of a marketing role in B2B companies selling high ACV product​- Planning and prioritizing marketing programs​- Getting a real alignment with senior leadership and sales​- Change management required to launch a full-funnel marketing strategyOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogThe State of Full-Funnel B2B Marketing or 7 lessons for planning 2023.1. The role of B2B marketing is full-funnel, not TOFU, MOFU, BOFU or lead gen.Buyer journey is not linear, hence your marketing shouldn't be.Align your marketing with demand and business triggers and maximize touchpoints with buyers across the channels they use for education and research.2. Measure marketing across the full funnel with blended analytics, not by MQLs.There are lots of interactions and touchpoints that can't be measured by attribution software. Measure marketing performance and impact on revenue by cohesive analysis of:- Leading indicators for every campaign- Self-attribution- Digital traces- Customer interviews3. Cohesive models instead of siloed functions.Don't try to launch siloed functions and compare them (e.g. demand generation vs ABM). Every function has its own role, hence you need a cohesive model.Example:Demand generation = create awareness and demand in a target market.ABM = warm up and activate engaged accounts.4. Prioritization and focus are the keys to successful marketing.Tech companies are laying off their employees. Budgets are cut. Every cent invested in marketing can be questioned.You don't need 50 tactics to hit revenue targets.Excel at 5-7 making programs, allocate 80% of your time and budget, and leave 20% for experimentation.5. Change management is the biggest bottleneck for implementing full-funnel marketing.Even if everybody in your organization agrees with the points above, but your company still deals with:- Lack of patience and commitment when launching new programs- Measuring every campaign by leads- Skipping fundamental strategy steps such as ICP, marketing message, account research, and jumping into tacticsYou need to foresee time for change management.Make sure to regularly train and onboard senior leadership until you'll get a full support and buy-in.6. Align with sales on playbooks and pipeline.Marketing is not a sales assistant or order-taker. But marketing is not a siloed function as well.Make sure you have a clear alignment with sales on:- GTM strategy- List of target accounts- Lead definition and leads handoff process- Regular pipeline review- Playbooks for warming up and activating target accounts7. Reduce friction points to shorten the sales cycle and improve buyer experience.Make sure you have everything buyers want to see:- Pricing- SDRs calendar- FAQs- Clear product overview and description- Case studiesToo many opportunities are killed in advance or have a longer cycle because of unnecessary friction points you can easily remove.Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** With sales cycles becoming more and more complex and having younger people in the DMU that prefer a 'rep-free' experience, the use of personal video is booming. In this episode, Elias has a chat with Yaniv Siegel, the Sales Manager for EMEA at Vidyard, personal video platform. Topics we discuss: Examples of usage of personal video in marketing for Top, Middle, and Bottom of the Funnel (TOFU, MOFU, and BOFU) Examples of practical use by sales in the prospecting, mid-sales, and post-sales stages LinkedIn Yaniv: https://www.linkedin.com/in/yanivsiegel/  Website Vidyard: https://www.vidyard.com/podcast/marketingguys/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Going All-In on OrganicIn the first year, Emilia was the only marketer at Userpilot.They tested just about every channel to try and get early traction: paid, webinars, events… they tried everything. But she was spread thin, and attribution was hard with so many experiments. The company was growing, but she needed to focus.She joined our very own John Bonini's content marketing community, where she got advice to just focus on what she knew was working. And what was working, was organic traffic. It drove 70% of signups at the time. So in 2021, they went all-in on organic content.How They Improved ItShe set a goal of 10x'ing article output: from publishing 4 articles per month to 40. After setting the goal, it was time to define topics and the scope of the content. By this time, they had 2 years' worth of content, so she began to identify what was working, and what wasn't.She divided their blog topics into content clusters, and then assigned those clusters as “bottom of funnel” (BOFU), “middle of funnel” (MOFU), or “top of funnel” (TOFU) content. She also focused on what Grow And Convert calls “Pain Point SEO”: focusing their content around the pains their customers felt, and the solutions the product provided.To help identify topics, they interviewed customers, found derivative keywords, performed a content gap analysis, and identified topics that relevant Slack groups were talking about.Then came the hard part: finding writers. They initially tried to use freelancers to handle research, writing, and a tie-in to the product. But they found it incredibly difficult since the product was fairly sophisticated.So Emilia started looking for unicorn content writers: People who wanted to work in-house, were familiar with the industry, had experience working with product teams, and were amazing writers. She eventually found them and built a small team.But after a number of months, just about all of them had left, because they wanted to grow beyond the role. They were talented, smart, and ambitious, and over time – they became burned out with only writing SEO-focused articles. Emilia concluded she needed to build a better system rather than relying on better people. This meant going back to freelancers, but this time with a new system.She built a small internal team of content editors. These in-house pros would create detailed briefs, which included the outline (links, headings, subheadings, images) and talking points (what to say, in what order, goes in each paragraph), along with additional resources. This way, freelance writers could just focus on writing, and the in-house pros could focus more on high-level strategy, and lean into their product expertise. This system allowed them to increase output to 50 high-quality articles per month.Each main topic would become a “milestone” in Asana, and each blog post would become a task. When each contributor was finished with their stage of work, they'd pass each piece of content “down” to the next stakeholder, using a kanban board. She also focused on building the most high-quality links she could, until they reached a domain authority (DA) of 70.At that point, they performed tests and found that after 15~ links to any single piece of content, there were no significant increases in search engine rankings. So rather than spend more time and money on link building to the highest domain authority sites they could find, they focused more on links from domain-relevant sites. She also started measuring which keywords were driving the most conversions.She created a few dashboards. One listed all articles and was sorted by the highest conversion rate. Another showed each article and the top keywords that the article was ranking for. And another which consolidated data of “top converting keywords”. These visuals also gave them a better of why signups might be spiking or dipping any given month.Finally, she compared how BOFU content compared to TOFU content when it came to driving conversions and found something interesting. She found if a user consumed one BOFU article and converted, they didn't retain as well as the ones who would start at TOFU content and consume multiple pieces of content. Visitors who started on 1 piece of BOFU content typically only had 1 use case or pain they wanted to solve. This meant it was harder for them to see why they should pay a premium to buy into a platform that offers a myriad of tools to solve a myriad of problems.On the flip side, if a visitor consumed multiple pieces of MOFU or TOFU content, and converted later, they had a higher retention rate. This indicated they were likely looking to solve many problems and could make full use of the entire product.ResultsAbout 18 months after making the commitment to go all-in on high-quality, organic content, they saw exponential growth. Organic visitors grew by 299%, and conversions from organic search went up by 59%.

His last name was difficult to pronounce, but it was extremely easy to have a valuable conversation with marketing and growth expert, Vukasin Vukosavljevic.During this interview, we chatted about which marketing interventions can lead your company to grow organically. Vuk shared insights based on his experience in his previous role as Head of Growth at Lemlist, where his initiatives leveraging the Lemlist community led the company to cross $10M in annual recurring revenue (ARR). This week's Flying Cat Marketing Podcast highlights the importance ofBuilding a community at the very beginningCreating marketing activities for each stage of the funnelRepurposing content natively for each platform and adapting pieces to each channel In this episode, we first talked about differentiating marketing activities through the different stages of the funnel and overlapping content between the bottom and middle parts of the funnel. Some of those activities can include cold outreach, blog post creation, webinars, and templates.Then, Vuk shared some actionable tasks a content marketer can address to capture prospects and get them into the top part of the funnel. Repurposing content, creating an online community, and building employees' personal brands on LinkedIn are some of those efforts.We realized it was easy to overlap initiatives at different funnel stages. But, as Vuk explained, “how you label it is less important than how it performs.”Get caught up with this and more in the full episode!In this episode we talk about:Growing businesses organicallyDifferent marketing initiatives throughout the funnelOrganic GrowthTimestamps:(01:05) Meet Vuk and his work at Lemlist(3:17) The Lemlist's organic growth strategy(4:42) How they started creating webinars and leveraging the community at the BoFu(8:54) How content plays a huge part of in-app initiatives(11:20) Content is king. How value beats highly produced content(12:25) The way you distribute content can make the same information address BoFu or MoFu (16:23) How repurposing content natively and building personal brands can attract leads at the ToFu(19:49) The process of adapting content to different channels Connect with Vukasin Vukosavljevic on LinkedIn: https://www.linkedin.com/in/vukasinvukosavljevic/ While you're hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketing:Listen to the Flying Cat Marketing Podcast on Spotify: https://open.spotify.com/show/7dCyOzFGosoNYJhbDOvfQd Apple Podcasts: https://podcasts.apple.com/us/podcast/flying-cat-marketing-podcast/id1535206202?uo=4 Stitcher: https://www.stitcher.com/s?fid=579505&refid=stpr Follow me onInstagram: https://www.instagram.com/flyingcatmarketing/Facebook: https://www.facebook.com/flyingcatmarketingLinkedin: https://www.linkedin.com/company/flying-cat-marketing/

How do we turn strangers on the internet into engaged "Shut Up and Take My Money" photography clients? This episode of Funnel Friday is how we start. Want more content like this? Join us at https://swiftgalleries.com/facebook --- Send in a voice message: https://anchor.fm/printmaker/message

Sisu increases brokerage and team annual volume by 107% and agent annual volume by 28%. ➡️ https://www.sisu.co/bam Where Real Estate Transacts Online ➡️ https://www.sisu.co/bam Byron sits down with Tom Toole and RealScout CEO Andrew Flachner to discuss his start in real estate right out of high school, starting RealScout, plus the difference between TOFU, MOFU and BOFU that all agents need to know. Subscribe to BAM Newsletter: http://eepurl.com/hZU-Vn Subscribe to this channel: https://www.youtube.com/channel/UCnIX8Sa_qObx2GFZhZ0maOA?sub_confirmation=1 Check out Broke Agent Media: https://brokeagentmedia.com/ ---------------- Connect with Byron: Website: https://byronlazine.com Instagram: https://www.instagram.com/byronlazine TikTok: https://www.tiktok.com/@byronlazine ---------------- Connect with Andrew: https://www.instagram.com/aflachner #realscout #realestatepodcast #realestateagentlife

MOFU Shoppe proudly takes cultural ingredients and creates unique cuisine that its owner, Sunny Lin, likes to call "authentically untraditional." This episodes was produced in honor of Asian-American Pacific Islander month to feature small business owners who are highlighting their heritage through their entrepreneurship. Learn more about your ad choices. Visit megaphone.fm/adchoices

MOFU Shoppe proudly takes cultural ingredients and creates unique cuisine that its owner, Sunny Lin, likes to call "authentically untraditional." This episodes was produced in honor of Asian-American Pacific Islander month to feature small business owners who are highlighting their heritage through their entrepreneurship. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 61: 3-Part LinkedIn Master Class - Part 3 - Sales Funnel: How to Create an Automated Sales Funnel on LinkedIn ____________________ INTRODUCTION Do you wish you could generate more sales from LinkedIn without actually having to prospect? Are you curious how to build an automated lead generation process on LinkedIn? Well, if so, you're in the right place today. I'm going to teach you how to make an automated funnel on LinkedIn to grow your business smarter and faster. Let's jump into it. ____________________ SUBSCRIBE Apple  |  Spotify |  Pandora  |  Google  |  iHeart Radio |  Deezer  |  Stitcher  |  Amazon Music  |  (SoundCloud Coming Soon) ____________________ HELPFUL LINKS The Ultimate 97 Point Marketing Audit Checklist ____________________ TRANSCRIPT Brian Webb: Do you wish you could generate more sales from LinkedIn without actually having to prospect? Are you curious how to build an automated lead generation process on LinkedIn? Well, if so, you're in the right place today. I'm going to teach you how to make an automated funnel on LinkedIn to grow your business smarter and faster. Let's jump into it. This is The Learn More, Earn More Business Growth Podcast. Hey, everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode. Hey, everyone. Welcome back to The Learn More, Earn More Business Growth Podcast.             If you're new here today, today is part three of a three-part LinkedIn masterclass. Episode 58, we talked about creator mode and the seven reasons that every B2B business leader should add this to your profile, and how to do it. Episode 59, we talked about part two, basically how to prospect like a pro, how to get 10 to 20 real leads or more every month from LinkedIn. Today, part three, the final part of this series anyway, is how to create an automated sales funnel on LinkedIn. And so today, we're going to talk about how to turn your LinkedIn company page into an automated sales funnel in just a handful of steps.             Remember prospecting is an organic process, meaning you're humanly reaching out to other people, trying to connect, and form those relationships. Today is going to be more about paid traffic. So the money that you give to LinkedIn to buy traffic or to buy media to get attention to your brand and to the products and services and offers that you have. LinkedIn ads offer really, really valuable opportunities to expand your reach because that's what they want you to do. They want you to pay them using one of their specific types of ads called native lead forms.             Again, we're always flying fast and furiously here on the podcast because you are a busy, busy person, but basically, a lead forum is when an ad pops up on LinkedIn and someone clicks on it. Instead of abandoning LinkedIn and going to your website, a form pops out with all of their information already populated from their account in the forum. All they have to do is click submit. LinkedIn likes this because they're less likely to leave the platform. You like it because it's bringing the information straight from their account, which is probably their real information, as opposed to them just giving you their juncture email address.             But before you run any ads, the first thing you've got to do, you've got to turn on conversion tracking in the platform. And to do this, to access conversion tracking, go to LinkedIn campaign manager, open your account, view your account assets, then create new conversions for each step of your sales funnel. For example, you might want to track leads, signups, new trials, subscriptions, whatever. You can also use this to track ad clicks and phone calls, so that's step one. And if you haven't heard of these acronyms, I'm going to share them with you for the first time.             TOFU, MOFU, and BOFU. TOFU stands for, top of funnel, MOFU, as you might guess, stands for middle of funnel, and BOFU stands for bottom of funnel. But for this next step, we're going to talk about top of the funnel. And when you think of the top, middle, or bottom of funnel, think of those as temperatures. So think of top of funnel as cold. Meaning the people who might not even know that you exist, or if they do, they have very little awareness about who you are, how valid you are. Think of MOFU or middle of funnel as people who have a little more exposure to your brand, your products, and your services. You've been nurturing them for a little while.             And then think of the bottom of funnel as where they're most likely to convert. This is when they're hot. Hopefully, the ones that are ever going to purchase from you. And they're the ones who are familiar with you. They have been exposed to your content, and it's time to start talking about your offers. So when people are at the top of your funnel, meaning they don't hardly know who you are, focus on organic type of posts that tell people about your business and introduce prospects to your products and services. Rather than providing tons of details, create short-form content. Entertain people, educate, always educate, and always engage.             Now, the next step that you're going to want to do when you're producing this top of funnel or TOFU content, it may reach hundreds or thousands of people if your company page has a sizeable following. But if you want your content to actually be seen, even if you're a smaller company, you're going to have to boost those top-performing posts on your LinkedIn company page. That way you can reach more of your target audience and keep adding new prospects into your funnel. So now, let's move to the MOFU, not to be confused with the MOFO. The MOFU, can't believe I said that.             The middle of your funnel at this point, prospects have moved past the getting to know you stage. They understand what your business does. They have a general idea of how your products and service that can help them. So at this point, you want to start focusing on creating more in-depth, more detail-type content. You can detail how your products can help, demonstrate how your services have worked for other people, and share competitive research that shows your business is a top choice. Social proof, social proof, social proof. We talk about that all the time.             Now, you can do this with regular text posts, but especially at this point, you might want to think about using images and video content, multimedia in your ongoing marketing efforts, in the middle of the funnel on LinkedIn. And by the way, if you weren't already aware, you could even upload a slide deck to LinkedIn, which will appear to the users on LinkedIn like a carousel. So if you have a slide deck prepared, for example, export that out to a PDF, upload that PDF as a document to your post, and it will look like an image carousel. So people can scroll through the various slides that you want them to see.             Next step, we want to get to some automated retargeting with paid content. Again, we're still in the middle of the funnel. One principle I teach all the time, it takes at least 21 to 24 times for your audience to engage with your brand before they go through those three phases of the relationship, right? They've never heard of you, maybe a little bit of awareness. You build trust through enlightenment. And then finally you get to that commitment, that engagement of some kind. They came to your event, webinar. They took a sales call. They signed up to be your customer. I stumbled into another statistic recently that had nothing to do with the number of times, it was the amount of time they consumed your content.             And the time was over five hours, meaning 21 to 24 times before they go through the process. This newer statistic that I'd bumped into suggests that they have to at least consume five hours of your content. So think about that for a second. Five hours, they see a post that's about two seconds. When you're posting videos, when you're posting documents, slide decks, PDFs, you're getting more of their attention. You might be getting more of their time. So at this point, you want to accelerate these touch points. You want to move people through this stage of the funnel more efficiently.             Okay, I'll get back to the podcast in just a minute, but let's face it, most marketing doesn't work. Did you know that most business owners and leaders are making the same mistakes over and over again? Like so many others. You're probably tired of relying on hope, which is a failed marketing system. You know what that is, that's when you're spending valuable time and money on marketing, and then you hope it works. You've probably thrown tons of money towards marketing mistakes and failures. You wish you could get all that money back, but you can't.             When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth. But it doesn't have to be that way. I want to give you a resource for free. You heard me right, free. I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it will only take you about 10 to 15 minutes. Think of it like an MRI for your marketing without the expensive medical bills to follow.             And to get this free marketing checklist delivered right to your email inbox, just go to getmymarketingchecklist.com, provide your info and we'll get it out to you right away. And again, it's totally free. I'd actually encourage you to walk through the checklist with your team and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Again, don't waste another day or another dollar on failing hope marketing strategies that do not work.             If you want to grow and scale your business smarter and faster, and with fewer mistakes, you're in the right place. Again, totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing today. This newer statistic that I bumped into suggests that they have to at least consume five hours of your content. So think about that for a second. Five hours. They see a post that's about two seconds. When you're posting videos, when you're posting documents, slide decks, PDFs, you're getting more of their attention. You might be getting more of their time.             So at this point, you want to accelerate these touch points. You want to move people through the stage of the funnel, more efficiently. Use campaign manager to run consideration-focused campaigns. If you use retargeting audiences, you can guide prospects through a customized series of touchpoints designed to address their specific needs. Here's an example, consider publishing an organic carousel post that links to a blog post introducing people to the topic, or create a LinkedIn video ad that takes a deeper dive into the topic and re-targets people who visited the blog post.             Publish a website traffic ad that links people to a detailed how-to guide and re-targets people who watch your LinkedIn video ad. And since this is a podcast and not a full-blown course, we can't go too deep here, but let's move to the next step, how to design bottom of funnel LinkedIn content? And remember bottom of funnel means these are people that you have been warming up, educating, entertaining, and engaging for an extended period of time. At this point, your prospects might have a strong interest in your solution, but something is preventing them from taking that final step.             Maybe they have lingering questions. Maybe they're checking out your competition, or they might be waiting for the right offer. If you can provide the final piece of that puzzle, there's a great chance that you can secure a new customer, a new sale. So let me give you some examples for your bottom of funnel, your BOFU content. Let's talk about LinkedIn live events. This lets you connect with your prospects in real-time, and you can follow up with attendees afterward to provide additional resources for them or make them offers for that matter. And by the way, while it's called LinkedIn live, you don't necessarily have to actually be live.             There's a tool out there called Stream Yard. You can literally produce a video, produce content and then have it post at a later time once you've polished it up. That being said, if you're going live, you need to be present in the live meaning you need to be available to chat, to get messages, to respond to people, but the video could have been pre-produced. And hopefully, prayerfully, coming soon, they're going to have audio-only events opening up to the rest of the platform. This is a platform not unlike ClubHouse, if you've heard of it, where you can go into a room, go live basically, but it will be an audio-only room.             So you can do it from your pajamas, from your home. You heard it from me first, but a couple more examples. Gated Content, Gated Content, lets your prospects download valuable guides and reports and all kinds of things in exchange for their information, their cell phone number, and their email address. You can nurture those leads, please do, please do, via email, text message, or direct mail, and add them to your retargeting audiences. Do you sell an actual product or are you a SaaS company? How about a free trial or a demo? Get prospects in the door and onboard them into your system.             Your final, you can automatically follow up with those leads, and encourage them to upgrade or subscribe to a paid plan. We're almost done. The last step, re-target your serious prospects automatically. I can tell you right now, if you're not running retargeting ads, you have an enormous hole in the side of your business. To lead prospects to a final stage of your sales funnel, your bottom of funnel, use lead generation and website conversion objectives for your LinkedIn retargeting campaigns. With the lead generation objective, you can encourage your prospects to fill out a native lead form to request a personal follow-up or to access your high-value lead magnet.             And if you don't know what a lead magnet is, go to getmymarketingchecklist.com, and intentionally give your real first name, your real last name, your real cell phone number, and your best email address. One, you'll need the resource, you want that resource. And two, it will allow you to go through a journey, a sales funnel journey to see what that experience is like. But as far as your ad is concerned on LinkedIn, you want to use lead generation as the objective. You can encourage prospects to fill up that native lead form we talked about to request a personal follow-up. So bottom line, before you build a funnel, take a few minutes to optimize your LinkedIn presence for lead generation and conversions.             Prospects might discover your business on LinkedIn in several different ways, through a search, seeing your ads, and organic content that you're sharing. When they visit your company page, however, you want them to find all of the information they need to trust your business. So have you uploaded an image and a cover image? Are you updating it regularly? Do you have CTA buttons or call to action buttons that link to your website? Are you doing a good job of showcasing your specialties? You can choose up to 20 of them by the way. And when you do this right, it actually guides the LinkedIn algorithm and increases your chance of appearing in a search.             So that's it for today, people. Again, getmymarketingchecklist.com, go check it out. Are you subscribed to my newsletter on LinkedIn, by the way, learnmoreearnmorenewsletter.com? Go there and subscribe. We've talked about the seven reasons you need to have creator mode turned on on your profile. We've talked about how to prospect like a pro, and get leads month after month. And now, I've taught you how to make an automated sales funnel again in podcast form and short form on LinkedIn. That's it for today. Thanks for being here. I'm always grateful.             I never lose sight of the fact that you could be spending your time anywhere else. So thank you for being here. Let's keep going and growing together. I will see you on the next episode. Thanks for joining me today, and listening to this episode of The Learn More, Earn More Business Growth Podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you'd subscribe to the show and leave us a rating in an honest review.             I'd love to connect with you on Instagram. You can find me at, @brianwebb and the show sponsor What Box Digital can be found at, as you might guess, @whatboxdigital. You can also find me and What Box Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of The Learn More, Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening, let's go and grow together. I'll see you on the next episode. ____________________ FIND & FOLLOW WHATBOX DIGITAL Website Linkedin Facebook Instagram ____________________ CONNECT WITH BRIAN WEBB Email Linkedin Facebook Instagram ____________________ DESCRIPTION The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue smarter and faster.

TOFU. MOFU. BOFU. These acronyms sound deliciously confusing, don't they? They are three components of a marketing and sales funnel, and for many growth-focused companies, they are the KEYS to conversion. We'll dive into the strategies, the implementation and a few SIMPLE but super effective ways to incorporate these funnel elements into your business. Today on the Rising Tide Talents Show!

Q: Engagement ကောင်းပြီးဈေးမရောင်းရတာဘာလို့လည်း ကို Alex? Customers တွေကို Engagement အဆင့်မှာတင်မဟုတ်ဘဲ ဈေးဝယ်လာအောင် ဘယ်လိုလုပ်ရမလဲ? ကျေးဇူးပါ အစ်ကို။ A: ကျွန်တော်ကတော့ နှစ်ပိုင်းမြင်တယ်။ ဝယ်ဖို့အတွက် အဆင်သင့်မဖြစ်သေးတာရယ် Product အကြောင်'ကိုနားမလည်တာရယ်။ သူ့ရဲ့ Challenge ကိုကျွန်တော်တို့ဘက်ကနေ မပြနိုင်တာ။ ဥပမာ အနေနဲ့ ကျွန်တော် funnel ( ကတော့) နဲ့ပြောပြမယ်။ Funnel မှာ အပိုင်းသုံးပိုင်းရှိတယ်။ Brand awareness, Consideration နဲ့ Conversion ဆိုပြီး အစဉ်လိုက်ရှိမယ်။ အပေါ်ဆုံးကတော့ Branding ပေါ့ ကျွန်တော်တို့ Brand အကြောင်းသိသွားမယ်။ ဒုတိယကတော့ consideration ပေါ့ engagement ကဒုတိယအဆင့်မှာဝင်လာတယ် Customer ကကျွန်တော်တို့အကြောင်းကိုသိပြီးတော့ like, share လုပ်တယ် စတာတွေပေါ့။ အဲ့တော့ ခုဒီမေးခွန်းမှာက ဘာဖြစ်လဲဆိုတော့ တတိယ funnel ကိုဆင်းမလာဘူး၊ Message မပို့လာဘူးပေါ့။ Media Buying Strategy (Boosting) လုပ်တဲ့အချိန်မှာ ပထမဆုံးအဆင့် awareness သိဖို့ content တွေကိုသွားပြရတယ်။ အဲ့အချိန်မှာ retainer strategy တစ်ခုထွက်လာတယ်။ Marketing Agency တွေလုပ်ပေးနေရတာလည်းနှစ်ခုရှိတယ် campaign ရယ် retainer ရယ်၊ always on ရယ်။ ‌Always on ကကတော့ ပုံမှန်လေး post တင်တယ်၊ ပုံမှန်လေး boost ထားတယ်။ ကျွန်တော်တို့က retainer အတွက် တစ်နှစ်လုံး budge ရဲ့ 40% လောက်ကိုသုံးတယ်။ ပြောရရင် တစ်နှစ်လုံး budge က သိန်း ၁၀၀ ဆိုရင် always on အတွက် boosting အတွက်ကို သိန်း ၄၀ လောက်သုံးတယ်ပေါ့လေ။ ကျန်တဲ့သိန်း ၆၀ ကမှ Campaign တွေအတွက်ကိုသွားတယ်ပေါ့။ အဲ့တော့ ကျွန်တော်တို့ Product ကိုလူမှတ်မိနေအောင် အမြဲမြင်နေအောင် လူစိတ်ဝင်စားမယ့် content လေးတွေရေးတယ်၊ ပုံလေးတွေဆွဲတယ်ပြီး boost တယ်ဆိုတော့ လူတွေက ဒါကိုအမြဲမြင်တယ်ပေါ့လေ။ အဲ့တော့ Top of the funnel မှာ customer တွေကကျွန်တော်တို့ရဲ့ကြော်ညာတွေကို မြင်မယ်။ ပြီးတော့ ကျွန်တော်တို့ရဲ့ page ကို like သွားဖို့အတွက်ကို မမြင်ဖူးသူတွေကို ဦးစားပေး boost လုပ်လို့ရတယ်။ အဲ့လိုဆိုရင် ကျွန်တော်တို့ရဲ့ page ကိုမမြင်ဖူးတဲ့သူတွေက ကျွန်တော်တို့ရဲ့ content တွေကိုမြင်ရပြီး like လုပ်မယ် အဲ့တာဆိုရင် funnel ရဲ့အပေါ်ဆုံးအပိုင်း (Tofu) ကပြီးသွားပြီ။ အဲ့တာပြီးရင် Mofu ဆိုပြီး Mid Funnel လာမယ်။ Mid Funnel မှာကျ ကျွန်တော်တို့ရဲ့ page ကို like လုပ်ထားတဲ့သူတွေကို retarget ပြန်ထားလို့ရတယ်။ ပြီးတော့ ဒီအဆင့်မှာ Campaign တွေ run ကျတဲ့ပုံစံမျိုးရှိတယ်။ ဥပမာ - သင်္ကြန်၊ သီတင်းကျွတ်၊ တန်ဆောင်တိုင်၊ New Year၊ Christmas စတဲ့ Campaigns၊ Promotions တွေကို Mofu အတွက် အဓိကထား run တယ်။ ဒီ Campaign, Promotion နဲ့သက်ဆိုင်တဲ့ video တွေကြည့်တဲ့သူတွေ၊ Page ကိုနဂိုကတည်းက like လုပ်ထားတဲ့သူတွေကို retarget ပြန်ထားပြီးတော့ message ads သော်လည်းကောင်း၊ ဒါမှမဟုတ် contents တွေကို စျေးဝယ်စေချင်လုပ်ပြီးတော့ run တယ်။ Top Funnel (Tofu) မှာလုပ်တဲ့အဓိက အကြောင်းအရင်းက engagement ရအောင်၊ Brand ကိုသိအောင် ၊ Brand positioning ကိုလူတွေမြင်လာအောင်လုပ်တာ။ ဒုတိယတစ်ခုဖြစ်တဲ့ Mofu မှာကျတော့ လူတွေရဲ့ challenge တွေ၊ လူတွေရဲ့ goals တွေကိုသိအောင် လို့ချပြတာ။ သူတို့ရဲ့ challenge တွေက ဒါတွေပါလားဆိုပြီးသိသွားတဲ့အချိန်ကျမှ ကျွန်တော်တို့ရဲ့ solution ကဒါပါဆိုပြီးတော့မှ စျေးရောင်းတယ်။ ဘာလို့ဆို Brand ကိုသိပြီးသားသူကိုမှ စျေးရောင်းရတာ အဆင်ပြေမှာ။ ပြီးတော့နောက်တစ်ဆင့်ဖြစ်တဲ့ Bofu (Bottom Funnel) မှာဘာလုပ်ရလဲဆိုတော့ conversion မဖြစ်ခင်မှာ engagement ကနေ lead ကိုဆွဲခေါ်ရတယ်။ Messenger ကိုရောက်အောင် Phone Number ထားခဲ့အောင်ဆွဲခေါ်ပေးရတယ်။ အဲ့တာပြီးတော့မှ Sales Team ကနေ conversion ကို‌ရောက်အောင်ပြောင်းပေးရတာ။ Engagement ကောင်းကောင်းရနေပေမယ့် Conversion မကောင်းနိုင်ဘူး။ ဘာလို့ဆို Marketing က MQL (Marketing Qualified Lead) ဖြစ်အောင်လူထည့်ပေးလို့ရတယ်။ ရောက်လာတဲ့လူကို ရောင်းရမယ့်တာဝန်ကတော့ Sales ရဲ့တာဝန်ဖြစ်သွားပြီ။ ဆိုင်ပေါက်ဝကိုလူခေါ်လာပေးပြီးသွားရင် Marketing ရဲ့တာဝန်ကပြီးသွားပြီ။ အဲ့တာကို Sales ကနေပြီးတော့ customers တွေရဲ့ challenge တွေ၊ pinpoints တွေနားထောင်ပြီးတော့ ရှိတဲ့ solution နဲ့ သူတို့ရဲ့ challenge ကိုမူတည်ပြီးတော့ ဘယ်လိုရောင်းရမလဲဆိုတာ စဉ်းစားရမယ်။ ဘာလို့ဆို သူတို့ဘာလိုချင်လည်းသိတော့မှ ဘာရောင်းရမလဲသိမှာကိုး။ အဲ့ဒီ lead ကိုမှ SQL (Sales Qualified Lead) ဖြစ်သွားပြီး conversion ကိုရောက်ဖို့ဆွဲခေါ်ရမှာပါ။ ကျွန်တော်လည်း အဲ့ဒီ့နည်းလမ်းနဲ့ကျွန်တော့် clients တွေကိုလုပ်ပေးနေပါတယ်။

This week's interview is with Ryan Gibson, an outstanding customer interviews expert.When George said to me we had to have him on the podcast, I knew from his tone this would be a good one.And he didn't disappoint. Nor did Ryan.Ryan was so generous with his time and knowledge, which he shared with us as we chatted all things customer interviews.There's some great tips on how to make sure your qualitative data gathering process does the job it's meant to, while giving you a solid foundation on which to build your B2B marketing strategy.Just a quick snippet of some of the top points:Qualitative gives you the “why”. Quantitative only gives you the “what”.If you can figure out how and why people are buying, their buying journey, you can then start to influence those decisions.There's no substitute for talking directly to customers and getting to know their decision making process.Set clear and limited objectives for each set of interviews and make sure you have rigour in your data collection. Only then can you get apples to apples qualitative data that's comparable and actionable.Take action off the back of this data! Don't let it sit on the shelf!And qualitative data allows marketers to be reborn, and excited about the work in marketing again!Tune into this week's episode for these and more!Links:The Breakout Growth Podcast - SEan Ellis & Ethan GarrTOFU, MOFU, BOFU = Top Of FUnnel, Middle Of FUnnel, and Bottom Of FUnnelJobs Be DoneApril DunfordRyan Paul Gibson on LinkedInYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

...with Coach Bill Pipes 1. Immediate action steps in a changing market. 2. Make decisions on data, not drama. 3. Are your leads TOFU, MOFU, or BOFU? 4. Massively aggressive follow-up in the first 10 days with all of your leads. 5. Great leaders are a result of moving from educated to educator. 6. Integrity: If you want people to do something, you better be demonstrating and doing it yourself. 7. Most start something and expect results in 2 weeks. The highly productive outlast the short-sighted. 8. The difference between those who grow their business and those who stay stuck. 9, The non-negotiable required skills to compete in today's marketplace. And so much more.

In this Sellernomics Podcast episode, Will Haire of #BellaVix will also talk about Leverage Funnel Advertising Tactics to Grow Your Amazon Business. What are the different targeting options for each phase of the funnel (High Level)? Where do Sponsored Products Ads fit in vs programmatic ads (DSP)? What KPIs are most important for TOFU, MOFU, and BOFU? Other KPIs? Where does product maturity fit into this picture? How does this affect your targeting? Which PPC ad Types/targeting methods are used for each phase of the funnel? How does Advertising influence Amazon SEO? What does it mean to have category dominance? - How do you measure? Any additional considerations outside of advertising? #WillHaire

In this Sellernomics Podcast episode, Will Haire of #BellaVix will also talk about Leverage Funnel Advertising Tactics to Grow Your Amazon Business. What are the different targeting options for each phase of the funnel (High Level)? Where do Sponsored Products Ads fit in vs programmatic ads (DSP)? What KPIs are most important for TOFU, MOFU, and BOFU? Other KPIs? Where does product maturity fit into this picture? How does this affect your targeting? Which PPC ad Types/targeting methods are used for each phase of the funnel? How does Advertising influence Amazon SEO? What does it mean to have category dominance? - How do you measure? Any additional considerations outside of advertising? #WillHaire About Will Haire - Cofounder of BellaVix Will Haire is the successful co-founder and CEO of BellaVix which is a full-service Amazon Agency that helps brands grow their business by offering different levels of support depending on the client's needs. Will has worked with eCommerce businesses in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. With responsibilities for channel growth strategies and achieving revenue and margin goals, his portfolio includes companies like Instant Pot, Derma E, Thinkbaby, and Outward Hound. About GETIDA With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We've developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf.

How Do You Qualify Leads? A prospect is someone who has the potential to become a customer. If your team is not able to qualify a lead, meaning determine if they are a true prospective buyer of your product or service, then your team members may be wasting their time on a customer who does not even want to make a purchase. That is the reason why lead scoring helps sales representatives to only talk to people who are interested in buying your products. To qualify your leads, you must determine if they are in the market for your particular product or service, if they can make the purchase (i.e. can pay for it and is authorized to do so), and if they plan to do so in the determined time period. Firstly, get to know who your buyer is. You've created your buyer personas -- determine where this lead falls within those personas. Ensure they're part of your target audience. Next, examine what actions the leads are taking on your website. Are they looking at products in your ecommerce store, attending your webinars, looking at your blog posts? This will help you identify the interests of your lead, which helps you understand if they're a qualified lead. When using social media channels, utilize the marketing analytics given for each social media platform to understand the traffic that is coming for your services. This will help you to understand the interests, needs, and problems of every lead that is clicking your ad, landing page or website. The end goal of the business should be to convert these leads into marketable sales that can benefit the company and the marketing team as a whole.    How Do You Nurture Leads? The next step in your lead generation and management  process is to nurture your leads. Lead nurturing is the process of creating relationships with the leads at the early life stages of the marketing funnel, and also through each stage that a lead passes through until becoming a customer. Lead nurturing campaigns are run to maintain relationships with the customers from their initial contact with your business through the time they become a customer. Through delivering content that addresses the concerns of your customers and responds to their interests, you will effectively introduce solutions to their problems and pave the way to delivering options that contribute to long-term consumer partnerships and revenue. You may choose to use a marketing automation program to help you efficiently nurture leads. 57% of vendors regard lead nurturing to be one of the content management program's most critical components. While growing a company, it's important to use automated tools to cultivate the leads and ensure that you reach your customers throughout every stage of the purchasing process. Studies show that businesses make 50% more revenue at a reduced expense of 33% when they focus on lead nurturing. This implies that the ROI is much higher if the company concentrates on nurturing, which is why lead nurturing is extremely important as part of your online lead generation plan. The time needed for the lead to be nurtured is well worth it, due to the high ROI. Once a lead enters your system, your sales team has to manage the information it has gathered from the lead. You should track where the leads are converting - TOFU (top of the funnel), MOFU (middle of the funnel), or BOFU (bottom of the funnel). TOFU buyers are among the widest audience you'll have --these buyers are just recently aware of a problem they're seeking a solution for, are beginning their research and hence, they're the least likely to convert. MOFU buyers are your target audience - they may already know about your product or service, your brand and may even already be a lead. BOFU buyers are in the decision-making stage. These are your most valuable leads, and ideally you'd have already established a relationship with them through the other stages in their customer journey. While determining your nurturing practices, you'll also need to consider that the for your potential customers is different depending on the product or service you offer. For example, many customers shopping for a new car begin their research 3-6 months before they are actually ready to buy.  With sales funnels prolonging, customers becoming more autonomous and life span diminishing, the demand for pragmatic, successful lead nurturing continues to expand. Since these clients will stay in the sales cycle for a longer period of time, that means you'll likely need to communicate with them multiple times. Which brings us to communication channels. How will you communicate with your leads? The you choose should allow you to interact with your potential customers in ways they prefer. Some prefer phone calls while others will interact better with email or SMS. You can determine these preferences by giving your leads the option to choose and respecting those choices. A very important element of lead nurturing, details how you will engage your customers through your chosen communication channels. For example, you may choose to send a coupon via SMS, or you may host a contest on social media, or you may send a rebate via email. If you keep the lead engaged through your sales cycle, you'll continuously move them to the goal line and score that sale. Also a part of nurturing your lead, is the process of comparing two marketing assets to determine performance. This is relevant because your communications must be constantly fine-tuned in order to achieve top performance. Many marketing automation platforms have A/B testing built into the system. This helps you understand how well or how poorly your communication channels are performing, and then tweak to improve. Some leads respond well to communications such as free e-books related to your industry or periodic newsletters sent to their inbox. These methods can be effective in moving a lead down your funnel. Creating catchy content for these lead nurturing campaigns is a must, as ideally they are going to convert themselves into a sale in the future. Educating and demonstrating your services to potential customers is an integral part of all of the campaigns that the business is going to run. The goal of the business, in the end, should be to convert these leads into marketable sales.   The content that is to be shared should have a maintained content map that will help in determining the  type of content that is going to be published. Your sales team should be in personal contact with the  potential client to build a friendly relationship with them. Do include a relevant call to action in every piece of content that is going to be delivered to the customer. Remember that nurturing is never about selling right away. Rather it is about encouraging true dedication and sharing your company's core values and mission to your potential customers, beginning a hopefully long-lasting relationship. This is the cornerstone of a good lead management program. At this point, you're ready to get the hot leads to your top salespeople. Make sure that the marketing team is providing correct and consistent information regarding the lead that is being generated, which helps maintain consistency between the team and the customer. Ensure that the research team of marketers is also researching the information regarding each lead proficiently so that further communication with the lead can be done by the means of whichever communication channels you've chosen to employ.