InboundBuzz - Inbound Marketing Podcast

Visit www.redpandas.com.au/ep109 for video version, show notes, additional resources and links. Rand Fishkin is one of the most influential titans of the digital marketing world. A renowned author, multiple start-up founder, former CEO of Moz and now SparkToro, an audience intelligence tool, he is also one of the most inspiring and unique individuals you'll ever meet. In this episode we talk about marketing in 2021 and beyond, building a marketing flywheel for growth and a whole lot more. www.redpandas.com.au/ep109 for more.

Visit www.redpandas.com.au/ep108 for video version, show notes, additional resources and links. In part II of our chat with Luke Summerfield, we cover who HubSpot CMS is for and who it isn't for, HubSpot CMS vs WordPress, justifying charging $300/m+ for a CMS as well as why IT teams actually love HubSpot CMS. All that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep108 for more.

Visit www.redpandas.com.au/ep107 for video version, show notes, additional resources and links. In this episode we chat with Luke Summerfield from HubSpot on the big shifts in the web industry as whole, how modern companies treat their website as a product the unnecessary trade-offs businesses no longer need to make when creating and maintaining a website. www.redpandas.com.au/ep107 for more.

Visit www.redpandas.com.au/ep106 for complete show notes, additional resources and links. Do you ever get the thought that you could be doing more on social media? You're using the same hashtags as your competitors, targeting the same interests on Facebook, creating the same type of stuff? Well in this episode Moby share 4 of RedPandas favourite tools to help accelerate your social media growth in 2020. Plus, the new HubSpot Marketing Enterprise Hub. Is it any good? Is it all hype or is it substance? And on a side note, what can we learn from how they launched Marketing Hub Enterprise to promote our own brands. Find out in our review. All that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep106 for more.

Visit www.redpandas.com.au/ep105 for complete show notes, additional resources and links. Social Media had a whirlwind of a year last year didn't it? From exciting new social media features, to fraudulent influencers and fake followers, to new algorithm changes and even an emerging player in TikTok. So where's social heading this year? In this episode Moby discusses 5 big macro social media trends that will dominate the landscape in 2020. All that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep105 for more.

Visit www.redpandas.com.au/ep104 for complete show notes, additional resources and links. We're all trying to outrank someone on Google but did you know that 50% of all searches result in zero clicks because users are finding what they are looking for without clicking away? Plus 14% of all clicks Google sends back to it's own properties like Google News, Images and Youtube! In 2020 Google has changed SEO forever and in this episode I talk about what that means practically for your SEO and Content strategy moving forward. Plus I talk about the hottest ad option on Facebook Ads drawing low CPC and CPA and how you can make them work for you - all that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep104 for more.

Visit www.redpandas.com.au/ep103 to watch the video version, complete show notes, additional resources and links. Not that you needed another reason to get into podcasts but Google is now indexing podcast audio content in it's search results, we talk about what that means for the world of podcasting. Also in this episode we talk about the new Google Question Hub and how you can use it to identify content gaps your competitors are not talking about. All that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep103 for more.

Visit www.redpandas.com.au/ep102 for complete show notes, additional resources and links. F8 is more than a bunch of Facebook geeks in a conference hall listening to Zuckerberg-isms, it's Facebook's annual conference where they announce their Facebook, Instagram, Messenger and WhatsApp roadmap. I talk about what this means for marketers and subsequently, what some of your competitors are already doing PLUS, is HubSpot too expensive? It's a question I get asked almost weekly and my answer is probably not one everyone agrees with, all that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep102 for more.

Happy New Year! Welcome to episode 101 and our first for the 2019 season :) In this episode we share the OKR framework Google uses for objective setting and tips on how you can implement it to. Plus the latest news on Facebook Subscription Messaging (aka chat blasts) and how you can get started yourself. www.redpandas.com.au/ep101 for more.

Catch our final #INBOUND18 wrap-up episode for day 4! In this episode we summarise Bradley Friedman's presentation on increasing website conversions. Bradley Friedman is from Lucky Orange, a platform that records heat maps, website recordings, conversion funnels and form analytics. We also caught the 'Queen of Facebook', Mari Smith and her presentation about Facebook Marketing! Choc full of new stats, insights and recommendations. PLUS: Don't miss out interview with HubSpot's Michael Redbord, General Manager of Service Hub at HubSpot. Michael talks about what problem Service Hub addresses, Service Hub features and it's relationship with the new flywheel model of growth. Catch the video interview with Michael and complete show notes @ www.redpandas.com.au/INBOUND18

We've got a choc full of knowledge bombs in our Day 3 #INBOUND18 recap! We cover George B's 10 Video Marketing Framework tips where George breaks down video strategies such as using video in email signatures, proposals, on your website, landing pages and more. We also cover the #kingofinbound Marcus Sheridan and his session on 7 Keys to Creating Content that Dramatically Moves the Sales and Marketing Needle. Marcus shares a blueprint on what makes successful companies stand out miles from their competition in terms of trust and growth Last but not least we cover the Michaela Alexis breakout on How to Build a Mega Personal Brand on a Mini Budget. Don't miss out interview with her at the end too where she shares some killer tips that will help you stand out in the LinkedIn newsfeed. Catch the video interview with Michaela and complete show notes @ www.redpandas.com.au/INBOUND18

Catch up on daily highlights on #INBOUND18 here! On day 2 we extensively review the annual famed Brian Halligan & Dharmesh Shah keynote, critique breakdown sessions and have a vent on a major flaw of #INBOUND18 Stayed tuned to hear more about Brian Halligan's New Flywheel Growth Model and how you can use it to embed customer-centricity for differentiation and growth! Plus we chat to Nissar Ahamed rom the Atomic Reach and discuss how they use AI to power and optimise your blog posts, emails, text ads and more! Catch the video interview with Nissar and complete show notes @ www.redpandas.com.au/INBOUND18

Miss the first day of HubSpot or weren't eligible to attend partner day at #INBOUND18? Fret not! Catch our daily highlights in this #INBOUND18 pop-up series! In this episode we discuss all the all new HubSpot Marketing updates across HubSpot Free, Starter, Professional and Enterprise! Plus we chat to Marcus Andrews from the HubSpot Product Marketing Team about the all new HubSpot Video hosting platform! Catch the video interview with Marcus Andrews from the HubSpot Product Marketing team @ www.redpandas.com.au/INBOUND18

Visit www.redpandas.com.au/ep96 for video version with on screen demos, examples, show notes, additional resources and links. Impulse creative are arguably at the forefront of the conversational marketing scene. In this episode we chat with Remington Begg CEO @ Impulse Creative for a true masterclass on chatbot and conversational marketing. Remington discusses the pro's and con's of using Facebook bots, the opportunity with HubSpot's Bots and Drift. He also shares actual examples and workflows, one that saw a 22% increase in landing page conversions simply by deploying a chat bot. www.redpandas.com.au/ep96 for more.

Visit www.redpandas.com.au/ep95 for complete show notes, additional resources and links. HubSpot, like any Marketing Automation suite, can be a powerful an invaluable tool to nurture your leads into customers. One of the biggest problems we see however, is how do you extract all that juicy data about where your leads and customers are coming from, sources and other pipeline info in one easy to use and understand place? In this episode we discuss HubSpot reporting, what's it's great for, limitations and alternatives. www.redpandas.com.au/ep95 for more.

Visit www.redpandas.com.au/ep94 for complete video interview, show notes, additional resources and links. Chat bots, Facebook bots, messenger bots, what's it all mean and why should marketers care? Elissa Hudson, ANZ Marketing Manager @ HubSpot talks all things chat bots as well as a quick insight into HubSpot's new Conversations tool now live and available for free! www.redpandas.com.au/ep94 for more.

Visit www.redpandas.com.au/ep93 for complete show notes, additional resources and links. Learn how to use Facebook's new feature that allows you to see all your competitor facebook and instagram ads (and how they can see yours!) Plus learn more about Instagram TV. Learn about what it is, why you should take notice, how Instagram plans to chomp off YouTube market share and some tips you should employ for first mover advantage. www.redpandas.com.au/ep93 for more.

Visit www.redpandas.com.au/ep92 for complete video interview, show notes, additional resources and links. Facebook advertising in 2018 isn't like it was even a year a go. Cost per clicks are rising fast, the market is becoming ultra competitive and consumer negative sentiment towards salesy ads is increasing. In this episode we chat with Massimo Chieruzzi, Facebook marketing expert and mastermind behind the most powerful Facebook Ads toolset, Adespresso. Massimo shares best practice tips, processes and absolute dynamite that will help you get more sales and leads from Facebook Advertising. www.redpandas.com.au/ep92 for more.

Visit www.redpandas.com.au/ep91 for complete show notes, additional resources and links. Fresh off presenting at Sydney HubSpot User Group, Moby takes us through a masterclass on video marketing at every stage of the buyer's journey, the 3 types of videos you must start with and a sample funnel you can create utilising video as well as other distribution tips. www.redpandas.com.au/ep91 for more.

Visit www.redpandas.com.au/ep90 for the video version, show notes, links and resources. George B Thomas is an ingrained fixture in the inbound marketing world. George is a speaker, podcaster, HubSpot trainer, digital marketer and now Inbound Evangelist at Impulse Creative. We chat to George about: - The formula for a successful podcast? - How HubCast generated $100,000+ in revenue - George's big move from a senior position from a large agency (Impact) to Impulse Creative - Letting goals anchor your career decisions - Dealing with the 'Am I good enough?' question - Conversational marketing and more! Visit www.redpandas.com.au/ep90 for show notes and bonus content

Visit www.redpandas.com.au/ep89 for complete show notes, links and resources. Traditionally marketing automation software hasn't done a great job out of the box to take care of customers once they are in your ecosystem. Service Hub by HubSpot signals probably the biggest change but a marketing automation company to address this. We hear from Dave Sheppard himself, director of Sales @ Hubspot for Australia and NZ on who service hub is for and what it does. Plus GDRP, what does it mean for Google Analytics? What do you need to do to make sure you don't lose your data and key reports after May 25th. www.redpandas.com.au/ep89 for more.

Visit www.redpandas.com.au/ep88 for complete show notes, links and resources. Over a third of digital advertisers use Facebook ads however only 2% of global advertisers are using instagram story ads. That's not as impressive as the fact instagram stories are generating 8-10 times the conversions for some businesses! So how do you do good Instagram story ads? We share our best practice tips and tools to create amazing Instagram Story Ads. Plus Moby shares some tips on how to use Instagram to compensate for Facebook's heavily declining reach. www.redpandas.com.au/ep88 for more.

Visit www.redpandas.com.au/ep87 for complete show notes, links and resources. If you’re sticking with your content approach from three years ago, it’s now 50% less effective. Social sharing has halved and referrals to your website have plummeted, also more people use the big 4 messaging apps than they do social media. So what do we do now? In this episode we discuss the top 8 practical content marketing tips based on the 2018 Content Marketing Trends report from BuzzSumo. www.redpandas.com.au/ep87 for more.

Visit www.redpandas.com.au/ep86 for the video version of this episode and complete show notes. In this episode we discuss: – What comes after the eBook? Are they truly dead? – The danger of blindly following industry leaders and 'best practice' – How much focus should we be putting on video? Don't forget to like, comment and subscribe for more Inbound Marketing goodness + visit www.redpandas.com.au/ep86 for complete show notes.

Visit www.redpandas.com.au/ep85 for complete show notes. So it finally happened: Facebook has killed brands appearing in the organic newsfeed of it's fans. In this episode we discuss exactly what you should do next

Visit https://www.redpandas.com.au/ep84 for complete show notes, links to gear, software and resources discussed. To say our guest Colin Gray is a podcasting expert is an understatement. He really is the podcaster’s podcaster. He has helped literally thousands of podcasters around the globe to achieve podcasting success, he runs three separate businesses that help podcasting and ofcourse, he is behind not 1 but 6 of his own podcasts! In this episode Colin shares gems on: *The three things holding people back: Gear, editing, 'hate the sound of my voice' *The best gear to start podcasting *How edit your podcast with zero to little time and the exact tools to use *How to plan out the first 10 episodes of your new podcast *How to publish your podcast on iTunes *The link between Facebook Live & podcasting *What format works best in 2018? What formats are underdone? *What growth/listener numbers should you aim for? *Ideas to make money from podcasting Don't forget to like, comment and subscribe for more Inbound Marketing goodness + visit https://www.redpandas.com.au/ep84 for complete show notes.

How on earth do you learn digital marketing? Where do you learn digital marketing? In this episode we discuss what certifications you need to have to stay up date. Also, we share some updates on Facebook which will allow you to see your competitors ads. Plus, big new changes Google search results and whole lot more! Visit www.redpandas.com.au/ep83 for complete show notes, resources and links to everything discussed.

Visit www.redpandas.com.au/ep82 for complete show notes. Quizzes are perhaps one of the most underrated techniques for growing your email database. In this episode Josh Haynam from Interact, a quiz generation company, gives us a masterclass on how to quizes as a form of lead generation. Josh also talks about: - What channels work best if your on a bootstrapped budget? - How far do you deviate from talking about your core product in your content marketing? - Where do you start when it comes to designing a quiz, the best practice around creating a quiz and of course promoting a quiz For a special 25% OFF on Interact use code: INBOUNDBUZZ at https://www.tryinteract.com/ www.redpandas.com.au/ep82

Visit www.redpandas.com.au/ep81 for complete show notes, resources and links to everything discussed. We take a look at some of the biggest email marketing trends that will set you for success in 2018. Plus! You pay Google AdWords for leads and customers and HubSpot. Wouldn't it be cool to see what you rank organically for the Google AdWords you pay per click? www.redpandas.com.au/ep81

Welcome to the final #INBOUND17 Pop Up Episode recapping Day 4 - We recap Pixar's Ed Catmull, Rand Fishkin from Moz and John Cena's keynotes. Plus! The how and why behind our first Inbound inspired music video. View all the #Inbound17 pop-up episodes at redpandas.com.au/inbound17

Welcome to #INBOUND17 Pop Up Episode 3 - We share 3 key lessons from Michelle Obama's keynote, talk AI and cover Kareem Taylor's talk on Writing a Book!

Welcome to #INBOUND17 Pop Up Episode 2 - Today we recap some exciting new HubSpot updates, Brian Halligan & Dharmesh Shah's keynote + sessions from George B Thomas & Marcus Sheridan

Welcome to #Inbound17 Pop up episode 1 - Today we feature Angela Defranco who talks about the future of relationship between SEO, Content and Lead Attribution. Also we recap the Facebook Ads masterclass session by Daria Marmer from HubSpot, Ali Parmelee & Dawn Barson. PLUS! Brene Brown's keynote!

Show notes and video coming soon at www.redpandas.com.au/ep76 Mark Fortune is a big believer in small business. Growing up around a small business as a kid, Mark gets firsthand the challenges of competitive pressure, time & cost constraints. It’s only fitting then he now runs his own firm called Fortune Marketing in Arkansaw in the US to help other small businesses in turn. He is also an amazon best selling author of the book Local Lead Generation http://fortunemarketinginc.com/ Video & show notes sooon: www.redpandas.com.au/ep76

Watch the video version of the show and full show notes at www.redpandas.com.au/ep75 If you've ever been in the 'reluctant salesperson' position, this will be a truly valuable episode for you. Blair Enns wrote the Win Without Pitching Manifesto and shares a true masterclass on all things sales, tactics, positioning and a whole lot more. https://www.winwithoutpitching.com/ https://www.amazon.com/Win-Without-Pitching-Manifesto/dp/1605440043/ref=sr_1_1?s=books&ie=UTF8&qid=1505053058&sr=1-1&keywords=Win+without+pitching Video & show notes: www.redpandas.com.au/ep75

Visit www.redpandas.com.au/ep74 for complete show notes, resources and links to everything discussed. One year since #Inbound16: What actually became reality vs what remained hype? We take a look back. Plus we share our tips on how to prepare properly for #Inbound17 www.redpandas.com.au/ep74

Visit www.redpandas.com.au/ep73 for complete show notes, resources and links to everything discussed. In this episode we discuss how to craft the perfect cold linkedin outreach message, new native video update for linkedin and why this will be the biggest development for linkedin in years plus affordable new developments in chat bots. www.redpandas.com.au/ep73

Watch the video version of the show and full show notes at www.redpandas.com.au/ep72 Our guest today is no B-S, straight-talking Content Marketing Maven, Cara Mackay. Cara is the MD of her own small building company and is a key organiser of UK's international Content Marketing Academy Conference. Cara gives a masterclass on how to create authentic, cut-through content, she discusses the issue with traditional education institutions, gives a step-by-step breakdown on how she optimises videos and a great deal more! http://www.gilliesandmackay.com/ https://www.thecontentmarketingacademy.co.uk/ Video & show notes: www.redpandas.com.au/ep72

Visit www.redpandas.com.au/ep71 for complete show notes, resources and links to everything discussed. By 2020, it is estimated 30 percent of companies will use Artificial Intelligence (AI) to augment their sales processes. That all sounds great but practically what the heck does that mean for your business? We talk about the exciting new HubSpot acquistion that sheds some plus. Plus we talk about the three videos you should be creating, how to structure them and should you be scripting your videos? www.redpandas.com.au/ep71

Watch the video version of the show and full show notes at www.redpandas.com.au/ep70 Our guest today is Akash Shakya, Head of Growth at EB Pearls. Akash shares why homepage sliders suck, what is better for mobile responsive vs adaptive, the biggest mistake people make when embarking on a website project as well as of course what you need to do or check to ensure your website is hitting the mark. https://www.ebpearls.com.au/ www.redpandas.com.au/ep70

Visit www.redpandas.com.au/ep69 for complete show notes and links to everything discussed. If there is one thing Google is freakishly obsessive about in 2017, it's machine learning and Google is finally bringing it to the masses. In this episode I talk about Google Analytics and the groundwork in AI that is already here for you to play with. I also discuss the death of the regular Google SEO algorithm and in this Google special I give you a decisive answer on how fast your website should be in 2017. www.redpandas.com.au/ep69

Watch the video version of the show and full show notes at www.redpandas.com.au/ep68 Our guest today is Jason Swenk who has been able to scale the seemingly at first un-scalable. Jason Swenk started a digital agency back in 1999 when the internet was barely a toddler, he eventually sold it and fast forward to today, Jason has helped over 10,000 agencies in 23 countries to other help in turn other businesses grow. He is therefore truly the teacher’s teacher and that includes the host of this show. Visit http://jasonswenk.com/ www.redpandas.com.au/ep68

Visit www.redpandas.com.au/ep67 for complete show notes and links to everything discussed. The old uncle of the paid ads world, Google AdWords just took a shot of steroids. These new mid-year AdWords changes are going to blow your socks off and will eventually leave you behind if you wait too long. Plus! Exciting new updates to SnapChat ads bringing the ads platform to advertisers big and small. www.redpandas.com.au/ep67

View shownotes and referenced links: www.redpandas.com.au/ep66 Phil Singleton is an Amazon best-selling selling author of three books, is a digital marketing consultant, released his own SEO plugin his work has raised reviews by Marcus Sheridan, HubSpot, Wordstream, Jay Baer and too many more to count. In this episode Phil dissects every major element of SEO: Marrying Social & SEO, the role of video in SEO, what is schema and how to best leverage it as well as what skills do you look for in a great SEO practitioner today? https://seoforgrowth.com/ http://kcwebdesigner.com/ www.redpandas.com.au/ep66

Visit www.redpandas.com.au/ep65 for complete show notes and links to everything discussed. Download the State of Inbound 2017 Report http://stateofinbound.com/ Inbound Marketing as a codified methodology of marketing has been around for 10 years and it's still constantly evolving to match the behaviour of your prospects and how they make buying decisions. In this episode, we review the new State of Inbound 2017 report, what's changed and what the future of inbound marketing holds. Plus we cover new LinkedIn Lead Gen Ads. www.redpandas.com.au/ep65

Watch the extend cut video version of the show and full show notes at www.redpandas.com.au/ep64 In this episode, Mark Samms founder of NinjaOutreach,shares his story on how he scaled his business from nothing to $50K in monthly recurring revenue in 9 months using outreach marketing. Ninja Outreach is a powerful, all purpose influencer marketing tool that will help you with link building, lead generation, outreach, finding podcast guests and more. Visit https://ninjaoutreach.com/ www.redpandas.com.au/ep64

Visit www.redpandas.com.au/ep63 for complete show notes and links to everything discussed. After being stuck in the dark ages of advertising, LinkedIn now lets you run remarketing ads on their network! I talk about the all new LinkedIn remarketing options and best practice tips and tricks. Also, what is Marketing automation really? And how do you know if you're business is ready for it? Plus, I share my favourite marketing automation workflows that you can take advantage of. www.redpandas.com.au/ep63

For episode 62, we do a cross over episode of InboundBuzz & HubShots! View the video version and show notes at www.redpandas.com.au/ep62 We riff on topics you do not want to miss like Blogging, everyone's got one now, should you kill it and if you do, what do you do instead? We give our expert tips on SEO, is it alive and kicking and what the modern day SEO toolkit in 2017 look like. Also cold calling.. Is it really dead? If it is why are soo many people still doing it? I'll give you a hint it's not, but the way you do it in 2017 is very different and advanced indeed.. PLUS No Pong is back! We do a group creative top 10 on how on earth you market this stanky thing! View show notes at www.redpandas.com.au/ep62

Visit www.redpandas.com.au/ep61 for complete show notes and links to everything discussed. In this episode we discuss Facebook's latest ad update for eCommerce sites wanting to use dynamic Facebook ads all without creating a single line of code. We also discuss Google's new submit to URL tool, buying products from Google images and GIF ads. Plus we discuss a clever technique on exercising your creative muscle. www.redpandas.com.au/ep61

Watch the Skype video version of the show and full show notes at www.redpandas.com.au/ep60 Amy is a new media triple threat: YouTuber, best selling author, and keynote speaker. Known for her edutainment style in everything she teaches, Amy has also built a name as an internationally-acclaimed public speaker. Amy discusses video marketing best practice, being vulnerable on camera, the role of blogging in an era of video and some key gems from her book. www.redpandas.com.au/ep60

Full show notes at www.redpandas.com.au/ep59 The average CTR on Facebook Ads is now 0.91% the average conversation rate is 9.21%. Where do you stack up? In this Facebook packed episode we discuss new 2017 Facebook Ad benchmarks, we talk about crazy new dynamic facebook ad features you probably haven't taken advantage of, more Facebook live news and my featured of the month. All that and ofcourse a whole lot more.. In this ep of InboundBuzz..