Podcasts about ctas

In this episode, Carolyn and Amber break down a real-world case study of a $25M ARR enterprise SaaS company in a highly regulated industry that came to Passetto with strong teams, active demand, and declining win rates...but no reliable way to explain the genetic makeup of their deals or prove how marketing influenced revenue.We break down what surfaced during a 14-day analysis: why most opportunities had no clear lineage, how underperforming channels like paid search were absorbing spend without driving meaningful conversion, and how marketing influence effectively disappeared once deals entered the sales cycle.Most importantly, we share how rebuilding visibility across the funnel can turn win rate into a controllable lever, and why we estimate this shift alone could unlock ~$1M in incremental revenue, without increasing pipeline volume, budget, or headcount.We break down the insights their team uncovered:Why 80% of opportunities ($3.5M) had no explainable lineage, making pipeline creation effectively invisibleWhy paid search underperformed by driving low-intent traffic instead of pipeline-ready buyersHow marketing influence dropped to near zero in late-stage deals, leaving active opportunities unsupportedWhy win rate, not pipeline volume, was the primary revenue constraintHow improving visibility alone created a clear, estimated ~$1M revenue upside using the existing pipeline and budgetThis episode shows how a clear view into what actually drives revenue became a forcing function for action, giving this team's leadership the confidence to move fast, fix foundational gaps, and use the findings as a business case for planning the first two quarters of 2026.

Episode 478 features Adriana Tica, Founder of Strategic AF, to share her in-depth State of Solopreneurship Report for 2025 and why it matters for your business in 2026.Chapters: 00:00 — Adriana returns + why solopreneur data matters 01:00 — Why she built the report (bad benchmarks + “MrBeast metrics”) 02:18 — Rapid Fire 1: fortune cookie message (unique like everyone else) 04:17 — Rapid Fire 2: her next “Just Get Started” (community in 2026) 07:15 — Rapid Fire 3: silencing the inner critic 09:43 — Rapid Fire 4: Perfectionism, delayed launches, typos, and the Pratt-Fall effect 12:00 — Rapid Fire 5: Do you learn more from wins or losses? (and the role of timing) 15:03 — The newsletter correlation: why top earners all have one 23:43 — LinkedIn drives revenue… but “owned channels” are the 2026 focus 26:14 — CTA strategy: reverse planning your content around offers 33:04 — Services as the cash cow + why products require massive trust/audience 36:36 — Revenue bragging vs profit reality (margins matter) 38:49 — The 2 biggest levers: owned channels + pick your business model 42:57 — Why you start with services, then productize from patterns 46:09 — Wrap-up + where to find AdrianaSolopreneurship can feel like you're building in a vacuum until you realize you've been benchmarking your “pilot episode” against someone else's “season three.” In this episode, Adriana Tica returns to break down her State of Solopreneurship Report. Why she built it (spoiler: rage), what the data actually says about making money as a solo operator, and the uncomfortable truth about chasing algorithms, “six-figure launches,” and creator-business hype.What you'll learn:If you're tired of marketing fluff and want real-world levers you can pull in 2026—this one's for you.Why most solopreneur “benchmarks” are fake (and mentally expensive)The common thread among $500K–$1M+ solopreneurs (hint: newsletters)LinkedIn vs “owned channels” and how to stop renting your audienceHow to build CTAs that don't feel gross (and actually convert)Services vs products: traffic game vs relationship gameWhy “7-figure business” talk is meaningless without margins

Work with Kevin: ⁠⁠⁠⁠⁠⁠Apply to the Grow The Show Accelerator⁠⁠⁠⁠⁠⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Leads not turning into paying customers? In this episode, Kev Michael shares the email strategy that boosted his revenue 226% and helped him cut $80,000/month in ad spend. You'll learn how to get your audience to join your email list, write emails that "win the click," and create content that drives sales! Topics discussed: Introduction (00:00) Why email is better than paid ads (04:01) Lead gen vs. lead nurture content (07:34) How to get your audience on your email list (11:12) Types of newsletters and lead magnets (13:23) How to create high-converting landing pages (16:44) 3 types of emails that drive sales (18:51) Need help with your CTAs? Listen to episode 222 of Grow the Show! https://podcast.growtheshow.com/222-why-nobodys-buying-from-your-content-simple-fix/ MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This episode was produced by Podcast Boutique ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastboutique.com⁠⁠⁠⁠

There's a marketing tactic that feels obvious, a little annoying, and somehow still works better than almost anything else: telling people exactly what to do. Jay and Daniel break down why direct instructions like “open this, save this post, screenshot this, and send this to your team” consistently outperform vague or polite calls to action across email, social, ads, and websites. They dig into real data behind subject lines that boost open rates, why platform signals like saves and shares matter more than ever, and how moving your CTA to the beginning instead of the end can change performance. They also explore how action-forward buttons and more explicit copy can increase retention…not just clicks. If you're struggling to turn attention into action, this episode is for you.  Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

In the Season 2 finale, we're joined by Marc Matthews of the Inside The Mix podcast and synthmusicmastering.com to unpack how he built a music production and mixing show into the top 10% of podcasts. We talk weekly consistency, planning a year ahead, batching episodes, using polls and listener questions to guide content, why he's shifting away from full video, and how AI helps with the admin so he can stay creative. Plus: smarter CTAs, where growth really comes from, and the mindset it takes to keep showing up.What you'll learn in this episode:Why weekly cadence created a noticeable uptick in growthHow Marc sets goals using downloads in the first 7 daysPlanning ahead: batching episodes and building a buffer (“3 in the bank”)Using polls, audience surveys, and listener questions to shape contentWhy “less is more” with calls-to-action (avoid CTA overload)What's worth it (and not worth it) about video podcastingMonetizing without sponsors: using the podcast to drive services + discovery callsGrowth without ad spend: the power of guesting on other podcastsUsing AI for “remedial admin” (descriptions, SEO, templates) while keeping music human

When you're working harder than ever and still getting questioned, most leaders assume they're the problem. But what if the real reason you're exhausted isn't lack of effort...it's that you're trying to win inside a model that was never designed to show your impact?This episode is part of a 5-part series exploring the journey B2B revenue leaders take from reactive chaos to finally understanding, measuring, and transforming their entire Revenue Factory. Each stage represents a critical inflection point and the exact moments that separate leaders who consistently hit targets and drive real, provable results… from those who spend every quarter scrambling, duct-taping reports, and wondering why nothing is working.This episode explores Stage 3: The Breaking Point, AKA the most emotionally charged and career-defining moment in the entire transformation journey.What We Cover in This Episode:Why Stage 3 is the moment leaders either break down, or break throughWhy constant scrutiny, unclear reporting, and cross-functional finger-pointing aren't personal failures, but symptoms of a broken data modelThe exact frameworks that explain why you're stuck and what has to change to unlock real revenue clarityWhy duct-taped reporting, activity-based KPIs, and siloed metrics guarantee misalignmentHow top-performing GTM teams rebuild their entire foundation, and why it transforms everything from credibility to win ratesThis is the episode for every revenue, marketing, or GTM leader who has ever thought:I'm exhausted from constantly defending myself.”“I KNOW we're making an impact, so why can't I prove it?”“What if the problem isn't me… but the entire system?”

In this episode, I walk through a beginner-friendly, step-by-step way to set up Claude Skills so you can get more consistent, higher-value output over time. I show where to enable Skills (it's not on by default), how to create a new skill using Claude's “create a skill together” flow, and why Skills are different from Projects for ongoing, reusable workflows. Then I demo a real example: building a conversion-focused copywriting review skill for an agency workflow, installing it, and testing it on app store screenshots + website copy. I close with how to level up Skills by iterating them over time, using a 10-step process I reference from a “Boring Marketer” tweet. Timestamps: 00:00 – Intro 00:40 – Enable Skills (Settings → Capabilities → Skills Preview) 01:21 – Creating a new skill 06:34 – Why Skills are important Projects for “always-on” workflows 07:49 – Reviewing the skill 10:34 – Installing the skill (copy to skills / upload in Skills) 11:28 – Testing the Skill 16:14 – How to improve skill over time Key Points Skills make Claude's output more consistent because you bake in reusable context and workflows. Skills aren't enabled by default—turn them on in Settings → Capabilities. The easiest path for most people is “Create a skill together,” then answer Claude's scoping questions. A strong skill includes frameworks, scoring, and an output template—not vague advice. The real power comes from iterating: test on real scenarios, critique, refine, and keep improving the skill over time. Numbered Section Summaries Why Skills Matter For Beginners I open by explaining that Skills help you get more consistent, higher-value output from Claude over time, especially if you're a beginner and want repeatable results. Turn On Skills First Skills aren't enabled by default, so I show the exact path: Settings → Capabilities → enable the Skills preview feature. Create A Skill (Three Paths) I walk through the three options: create with Claude, write skill instructions, or upload an existing skill Build A Real Skill: Conversion Copy Review I describe the skill I want: a conversion-focused copywriting reviewer for apps and websites, built like a specialist “employee” that can critique headlines, CTAs, value props, pricing pages, and more. Skills vs Projects (And Why Skills Win For Ongoing Work) I explain why I prefer Skills for ongoing workflows: Projects can be context-specific to a campaign, while Skills are meant to work across day-to-day work regardless of the project timeline. What Claude Generates (And Why Markdown Is Great) I show Claude generating the skill structure and markdown files (like skill md and framework docs), and I call out why markdown is practical and easy for non-technical folks to edit. Install + Test The Skill On A Real Example I install the skill (copy to Skills / upload) and test it on real assets—app store screenshots and website copy—to see if it actually follows the skill workflow. Make The Skill Better Over Time (The Improvement Loop) I share the idea that Skills shouldn't stay static. I reference a 10-step process (understand the problem, explore failures, research, synthesize, draft, self-critique, iterate, test, finalize) and emphasize ongoing iteration based on real outputs. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

You launched the experiments. You spent the budget. And now leadership wants answers. And suddenly every QBR feels like a fire drill.This is Stage 2 of the revenue leader's transformation—the moment when activity is high, effort is real, but impact is frustratingly hard to prove. You're working harder than ever, yet you can't confidently tie what your team is doing to pipeline, revenue, or real ROI.This episode is part two of a five-part series exploring the journey B2B revenue leaders go through as they move from reactive execution to full revenue visibility and executive-level confidence. Each stage represents a breaking point, where leaders either confront the real problem or stay stuck explaining away the same issues quarter after quarter.In this episode, we unpack Stage 2: The QBR Fire Drill—the phase where credibility, confidence, and career momentum are quietly put at risk.You're likely in Stage 2 if you've ever said, “Board decks take days to build and still don't tell a clean story.”What We Cover in This Episode:Why QBRs become fire drills and what that reveals about your data foundationThe hidden cost of stitching together spreadsheets, slide decks, and conflicting reportsHow legacy GTM data models quietly destroy credibility at the executive levelThe most common data architecture flaw preventing revenue visibility (and why it's so easy to miss)The moment leaders realize they can't survive another quarter operating this wayWhat it takes to shift from lagging, backward-looking metrics to forward-looking visibilityThis stage forces a hard reckoning.Not just with your systems, but with your willingness to challenge the status quo, speak uncomfortable truths, and admit that the current way of measuring GTM is no longer good enough.

If your marketing feels like it's working harder… but not necessarily working better, you're not imagining it.In this episode, I'm joined by our lead speaking coach, Diane Diaz, for part one of a two-part series all about why your signature talk isn't just “nice to have” - it's actually the foundation of an effective marketing strategy.We're seeing it everywhere: more content, more noise, more competition for attention. And yet, many women entrepreneurs and professionals are still treating their talks as an afterthought — something they dust off when a speaking opportunity pops up.That's a missed opportunity. Your signature talk is your marketing.In our conversation, Diane and I break down why public speaking accelerates the know-like-trust factor faster than almost any other marketing channel — and how a well-designed signature talk can do the heavy lifting for you.We talk about:Why speaking creates deeper trust than social media posts, emails, or even podcasts aloneHow a single lead-generation talk brought in multiple new clients the same day — without being salesyThe difference between passive marketing (scrolling, consuming) and active engagement (participating, resonating, deciding)Why audiences are more likely to trust you when they see other people responding to your message (hello, mirror neurons)What a signature talk really is (hint: it's not just one rigid presentation you give foreverAs you listen, I want you to start thinking about:What problem do you really solve for your clients?What does your audience think is holding them back — and what do you see that they don't yet?Where might you be sharing information… when what your audience needs is leadership, perspective, and clarity?If that feels fuzzy (and for most people, it does), you're not doing it wrong. This is exactly why an outside perspective — and a proven framework — makes such a difference.In the next episode, we're diving into how to design and deliver presentations that actually convert — without awkward pitches or forced CTAs.If you've ever thought, “I'm speaking, but it's not leading to clients,” part two is for you.And if you're ready to build a signature talk that becomes the backbone of your marketing, visibility, and thought leadership, you can learn more about working with us inside the Thought Leader Academy, through a VIP Day, or at one of our in-person Orlando speaking workshops.Links:Show notes at https://www.speakingyourbrand.com/456/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our 1-day Speaking Accelerator Workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxDiane Diaz = https://www.linkedin.com/in/dianediaz/ Related Podcast Episodes:Episode 453: Why Your Best Talk is the One You Give Again (and Again)Episode 396: Creating a Signature Talk that Attracts Paid Speaking Opportunities

Im achten SEO Talk von SISTRIX, moderiert von Mario Jung (OMT GmbH), diskutierten die Expert:innen Vanessa Wurster (SEOCATION GmbH), Markus Hövener (Bloofusion Germany GmbH), Johan von Hülsen (Wingmen Online Marketing GmbH) und Julia Weißbach (SYZYGY Performance GmbH) über die aktuellsten Entwicklungen im SEO-Kosmos.

Im achten SEO Talk von SISTRIX, moderiert von Mario Jung (OMT GmbH), diskutierten die Expert:innen Vanessa Wurster (SEOCATION GmbH), Markus Hövener (Bloofusion Germany GmbH), Johan von Hülsen (Wingmen Online Marketing GmbH) und Julia Weißbach (SYZYGY Performance GmbH) über die aktuellsten Entwicklungen im SEO-Kosmos.

Ever wonder why some posts explode while yours stall at 200 views? A few months ago my students were in the same boat. They nailed topics and titles, but their videos still limped along. Then we cracked the code: structure. Once they layered in the right triggers— to get comments, increase watch time, and inspire CTAs—the algorithm took over. One even hit 35,000 followers in just 30 days. Others scored 14,000 views and 200 new followers on a single clip. Today on the podcast… we dive into step three of our new AI-powered content system: how to structure your videos so the algorithm loves you and your DMs and comments light up. Listen in and discover why comments are the algorithm's secret weapon, how average watch time signals success (and how to hold attention), the "trigger call to action" hack that drove 100× more follows. how to spot which topics will go viral next, and what it takes to turn comments into DMs, leads, and real conversations. Ready to set your content on fire? Tune in now and start stacking those wins. To make the most out of this episode, check out the full vlogs and get AI access at brandonlucero.com/vlog  It's all free, but only for a limited time. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Allie Ofisher has worked as a UX consultant for complex systems, served as the lead instructor for the Representation Round in the OOUX Foundations program, and is a Certified Advanced OOUX Strategist. She's also one of the core contributors to the newly refilmed OOUX Masterclass, leading the way on rethinking CTA Representation and object integrity.In this episode of the podcast, Sophia and Allie talk about how broken CTAs sabotage UX (and trust), why screen-first design leads to bloated prototypes and stakeholder distractions, and how to align affordances across object views without creating chaos.LINKS:Allie Ofisher ⁠https://www.allieofisher.com/⁠• Connect with Allie Ofisher on LinkedIn ⁠https://www.linkedin.com/in/allieofisher⁠• OOUX We did it Again ⁠https://www.youtube.com/@OOUXwediditagain⁠Continue the conversation on the OOUX Forum!

If you want to go viral in 2026, you need to stop creating carousels like it's 2021. That basic Canva infographic? Not cutting it.Instead, you need bold, opinionated, story-led content that cuts through the scroll and converts eyeballs into followers, buyers, and fans.In this episode, I'm breaking down the 3 viral carousel types dominating my feed, my metrics, and my business right now—with real examples, the psychology behind why they work, and how you can start posting them today.Whether you're building a personal brand or scaling a service-based biz, this is your go-to strategy guide for carousels that actually move the needle in 2026.

Go from marketing chaos to marketing confidence, book a call with our team to learn how.In this Contractor Dynamics Masterclass, we break down five ways your “good enough” website is losing you roofing jobs—often without you even realizing it. Homeowners are doing more research than ever, trust is harder to earn, and your website is often the first sales conversation you never get to attend.If you're spending money on ads but your website leads are weak (or non-existent), or you keep losing bids to companies with worse workmanship but better online presence, this masterclass is for you. We'll show you the five most expensive website mistakes roofing companies make—and the practical fixes you can implement to increase trust, boost conversions, and plug your website into a real marketing and sales engine for 2026.Key Takeaways for Roofing Company Owners✔️ The 5-second test your website must pass✔️ Why looking like every roofer forces you to compete on price✔️ How to build trust and reduce risk (so you win more bids)✔️ The website conversion essentials: CTAs, speed-to-lead, and mobile UX✔️ How to connect your website to tracking, CRM, automations, and retargetingTimestamps00:00 Intro: 5 ways your “good enough” website loses jobs01:25 What to expect + why implementation matters03:05 Who Contractor Dynamics is (roofing-only since 2013)05:10 The problem: disconnected marketing + the “leaky bucket”07:10 How buying has changed in 2025 (80% decision before contact)10:05 Goal for today + overview of the 5 mistakes12:10 Mistake #118:55 Mistake #225:10 Mistake #332:10 Mistake #438:05 Mistake #543:05 Website before/after examples Connect with Contractor DynamicsWebsiteFacebookInstagramLinkedIn#roofingcompany #roofingmarketing #contractordynamics #roofingbusiness #roofingwebsite #leadgeneration #marketingstrategy #businessgrowth #roofingcontractors #websitedesign

In this episode, Carolyn and Amber pull back the curtain on a $500M cybersecurity company that came to Passetto stuck in last-touch reporting, declining win rates, an overreliance on product trials, and zero visibility into what SDRs were actually working.In just 14 days, their Growth Sprint surfaced what months of internal analysis couldn't: the true drivers of revenue, why trials convert at only 5%, why hand-raisers deliver 2X the deal size and win rate, and how 40% of opportunities are created with no traceable sales trigger at all.We walk through the exact before-and-after: their revenue architecture score, the missing SDR prospecting layer, the downstream impact of “low-signal” opportunities, and the data that finally gives the team conviction to modernize their demand engine.Even with strong tools and a mature sales motion, they're operating with only 55% revenue visibility, record-low win rates, and a demand strategy built almost entirely on trials—until the Sprint changes the trajectory.We break down the insights their team uncovers:Why 55% of SDR workload comes from trials that win at only 5%How high-intent hand raisers deliver 2X the ACV and more than 2X the win rateWhy only 35% of opportunities show early-stage signalsHow more than 40% of opportunities have no traceable prospecting trigger at allAnd how a two-week sprint becomes the “forcing function” they need to move from uncertainty to a clear set of strategic prioritiesA powerful example of what happens when companies finally get the full-funnel visibility they've been missing.

In this episode, we break down simple, high-impact ways to reduce friction in your content so your audience watches longer, engages more, and actually finds you through AI search. You'll learn how to strengthen your first 3 seconds, use captions and readable text, write AI-optimized captions, improve pacing, and make your videos more accessible and easier to understand. We also cover how to answer audience questions up front, create repeatable series formats, tailor your CTAs, and remove steps between viewers and action. If you want to grow on Instagram, TikTok, or YouTube in 2026, this episode will help you create clearer, more engaging, and more discoverable content.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

December might feel slow for B2B, but Jay Schwedelson and Daniel Murray are using it to double down on what actually worked in their email programs this year. They trade five real world email lessons headed into 2026 - from reply worthy CTAs and smarter list metrics to domain reports and AI powered repurposing - while calling out the bad hot takes about what does and does not matter in your metrics. You get practical tweaks you can ship immediately, plus a little peek into their real lives as humans who occasionally leave their inboxes.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(03:04) Daniel shares why every email now includes a simple, low lift reply question so he can spark real conversations and keep deliverability strong.(04:07) Jay explains why the idea of a single "best send time" is garbage and why he tracks weekly unique humans engaging instead.(05:11) Daniel breaks down his "verified subscriber" metrics to see how true ICP subscribers are opening, clicking, and shaping future email content.(06:07) Jay walks through running a domain frequency report to spot deliverability bottlenecks and hidden account opportunities inside your list.(07:21) Daniel shows how to repurpose talks, webinars, and podcasts into tactical emails using AI so you can add sends without adding burnout.(08:23) Jay and Daniel rant about why open rates and preheaders still matter, how rage bait content confuses marketers, and why cleaning your list is still non negotiable.ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

What if everything you believe about email marketing is wrong? Daniel and Jay are here to blow up the biggest myths everyone still repeats, from “best send times” to “open rates don't matter.”  They unpack the five email lessons they're taking into 2026, including why low-lift CTAs spark real replies, how verified subscriber data reveals your true ICP, and the deliverability trap hiding inside your domain frequency report. And, how do you use AI without sounding like a robot? Turns out, it's easier than you think.  If you're a Marketer planning to scale your email efforts next year, this one's for you.

Send us a textWe break down how to turn everyday moments into immersive, open-worthy emails using a simple three-layer framework: storytelling, personality-infused copy, and strategy. We share hooks, edits, CTAs with reasons, and where storytelling fits across sequences and newsletters.• Three-layer email framework: story, personality, strategy• Show don't tell, strong hooks, satisfying endings• Everyday stories tied to lessons and offers• Ruthless editing using the so what test• Reasons-first CTAs that increase clicks• BANK personality codes to speak to values• Welcome, pre-launch, and sales sequences• Repurposing emails into video, blogs, and podcasts• Shift from convincing to diagnosing symptoms and causes• Start simple with one story and one clear next stepYou love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the Tiny Marketing Club, where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service businessJoanne Homestead:Joanne Homestead is your expert email copywriter, holistic copy coach, and obsessed storyteller. With over 15 years of experience creating captivating and aligned messaging as a master teacher, she empowers soulful entrepreneurs and coaches in wellness, well-being, and mindset elevate their stories to connect, compel, and soulfully sell with integrity, email-style. She's a momma of two little ones and loves a good cup of chai to fuel her creativity and passion for storytelling marketing.Website | LinkedIn | Guide to Writing Irresistibly Entertaining Emails the Sell | Quiz: What's your best step to cultivate deeper connections in email?Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Niels and Alan explore how a fragile macro regime reshapes systematic investing, from a politicised Fed succession to widening cracks in a debt-laden, equity-dependent economy. A shifting bond landscape, rising capital demands from AI and renewed tariff risks challenge the old 60/40 orthodoxy. Listener questions on US policy shocks and the Yen carry trade open a deeper look at when trend helps and when it hurts. The episode culminates in a world exclusive of SocGen's 2026 index changes and the first public reveal of Alan's new paper: The Regime-Adaptive Portfolio, for genuinely resilient, opportunity-aware global wealth compounding intelligently, prudently over the decade ahead.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Alan on Twitter.Episode TimeStamps:00:00 - Voiceover and introduction to the Systematic Investor Series00:23 - Niels and Alan open, what is on their radar this week01:27 - Fed succession as a political risk factor and betting markets03:33 - Crypto moves, Vanguard's platform shift and MicroStrategy index pressure05:53 - Listener questions: can constant US policy shocks break trend?06:33 - Trouble for trend or just another regime to endure and adapt to08:55 - Short-term CTAs, Liberation Day and when speed becomes a handicap11:11 - How CTAs are positioned for a yen carry unwind and JGB nuances12:16 - November trend update, five straight positive months and short-term pain13:35 - World exclusive: new SocGen CTA and...

If you've ever wondered why some podcasters seem to attract clients effortlessly while others feel like they're shouting into the void, this conversation with Katie Brinkley is the one you want in your earbuds. Katie has been helping business owners turn podcasts into strategic assets for years, and in this episode she breaks down how you can use your show to build trust, shorten your sales cycle, and stop treating your podcast like a hobby that's supposed to magically “go viral.”We dig into why intention beats volume, why a clear “why” for your show changes everything, and how your podcast can become the core of your content system instead of one more thing you're scrambling to promote. Katie also shares how long it really takes to see traction, what metrics actually matter, and how business owners can repurpose a single episode into newsletters, social posts, lead magnets, and more without burning out.Whether you're thinking about starting a podcast or already knee-deep in episodes, this one will help you tighten your message, sharpen your strategy, and actually bring in better leads who already trust you before they ever get on a sales call.Key TakeawaysA focused podcast beats a busy one: Clear messaging, one strong takeaway, and intentional episode planning attract far better leads than publishing constantly without purpose.Your “why” drives everything: When you know the real reason your show exists, your guests, format, content, and CTAs all get sharper and more effective.Podcasting is a trust tool, not just a visibility tool: Listeners give you their full attention, and that connection speeds up the sales process dramatically.Success takes consistency, not virality: Most podcasters expect quick wins, but real traction comes from treating your show like a long-term business asset.Repurposing turns one episode into a full content system: Your podcast can fuel newsletters, social posts, lead magnets, marketing assets, and even books.Marketing your show matters more than you think: If people don't know your podcast exists, they can't listen. Discovery happens because of strategy, not luck.The Four-Post Strategy works beautifully for podcasters: Awareness, elaboration, community, and action posts help you promote each episode without burnout.ResourcesKatie Brinkley's Websitekatiebrinkley.comChoose your own adventure: agency, podcast, newsletter, speaking, and more.Katie's Podcastsyoutube.com/@rockymountainmarketingpodcastyoutube.com/@MarketingTrendsNowKatie's Social Media Book: The Social Shiftkatiebrinkley.com/bookHer signature framework, including the Four-Post Strategy discussed in this episode.Katie's Podcast Masterclasskatiebrinkley.live/jeffLearn to build a podcast with strategy, clarity, and a plan to grow your business.The Unsinkable Conor Brownvacationkingdoms.com

In this week's Systematic Investor episode, Niels and Andrew Beer explore how a broken 60/40 paradigm is forcing wealth managers into a new world of “other” diversifiers. Andrew reflects on the Goldman Sachs report about private wealth flows, the rise of liquid alts and why big houses are suddenly launching trend ETFs. The conversation dives into replication versus traditional CTAs, the true cost of complexity, and Simplify's new index-based product built on Andrew's strategy. Along the way they debate pods, Bitcoin, and Andrew's evolving metaphor of managed futures as a cloudy, but occasionally crystal-clear, macro crystal ball.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Andrew on Twitter.Episode TimeStamps: 00:00 - Intro and Thanksgiving reflections, gratitude and mood after the holiday01:14 - Goldman report: trillions from wealthy investors and a seismic shift away from 60/4003:38 - Why bonds stopped diversifying and the growth of the “other” bucket in portfolios05:44 - Liquid alts vs illiquid alts and the timing of big firms launching trend ETFs08:25 - Odd Lots, pods and Dalio's skepticism on multi-strats' future09:22 - Bitcoin's volatile run and rumors of a manipulated pullback10:59 - November performance: zigzags in trend indices and short-term traders' struggles12:55 - How DBMF positioned: concentration, short yen, euro pain and being contrarian post “Liberation Day”16:05 - Are we still “replication”? Alternative data beta, tracking error and what's really...

AI sounds like a shortcut until your “great” ideas flop in the wild, and that is exactly what Jay Schwedelson digs into here. He breaks down a simple 100,000 person prompt that quietly flips AI out of generic creative mode and into deeper statistical thinking, then shares what happened when he A/B tested it on subject lines and CTAs. Plus, a surprisingly relatable question about hating phone calls turns into a legit strategy for staying connected without awkward calls or endless text threads.ㅤBest Moments:(01:00) Alyssa from Denver asks why AI generated ideas keep underperforming, and Jay flags the hidden problem with how most of us prompt these tools.(01:47) Jay introduces the 100,000 person prompt and shows how to ask AI to simulate huge audiences reacting to subject lines, landing pages, and offers.(03:05) Jay explains how framing prompts around 100,000 real people forces AI out of pure creativity and into deeper statistical mode for sharper recommendations.(03:45) Jay shares A/B test results where 100,000 person prompts beat generic AI suggestions over 70 percent of the time and even double click throughs on CTA buttons.(05:15) Jared from Dallas admits he hates phone calls and finds texting shallow, and Jay gets real about how easy it is to drift into isolation.(06:00) Jay reveals his go to solution of voice memos as a low pressure, high connection way to maintain relationships without live calls or walls of text.ㅤPrompts mentioned:Predict how 100,000 real subscribers would respond to each of these subject lines, rank them by expected open rate, and explain the psychology.Evaluate this hero section as if 100,000 new visitors landed on this landing page. Identify confusion points and drop-off risks.How would 100,000 consumer buyers or 100,000 B2B buyers interpret this offer? What is confusing, what is strong, and what is missing?We want you to simulate 100,000 people interacting with this call-to-action button. What should the language be?ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Episode Overview In Part 4 of the Power Hour Series, John Kitchens and Joel Perso deep-dive into one of the most pivotal milestones of the entire framework—the Profit Engine. If Milestone 1 gave you clarity, Milestone 2 charted your course, and Milestone 3 upgraded your thinking… this is where you finally start architecting the business machine that will free you from the transaction treadmill. John and Joel break down how to build a team-driven, financially sound, scalable real estate business that no longer depends on your personal production. They unpack the four foundational pillars of the Profit Engine—Economic Model, Value Promise, Lead Magnets, and Delivery Model—and show you how each piece fits into the bigger Agent to CEO flywheel. This episode is pure gold for agents, team leaders, and entrepreneurs who want predictable growth, stronger margins, and a business model that actually produces freedom—not burnout. Key Topics Covered 1. The Profit Engine Explained Why this milestone determines whether you grow into a true CEO—or stay stuck as an average frustrated agent (AFA). Why stepping out of production requires a profitable and predictable model—not hope, not hustle. How to think like an architect designing a machine, not a salesperson chasing the next deal. 2. The Economic Model: "Math Must Math" How to design a business that remains profitable as you remove yourself from production. The truth about margins—and why most teams fail because they don't understand cost of sales. Why top-line revenue is vanity, but profit is sanity. Target margins, compensation philosophy, and how to avoid the trap of 75/25 agent splits. Why most agents never escape production because their economic model makes it mathematically impossible. Books mentioned: Simple Numbers, Straight Talk, Big Profits (Greg Crabtree) Profit First (Mike Michalowicz) Psychology of Money (Morgan Housel) 3. The Promise: Your Value Proposition to the Market "Businesses compete on promise… and survive on the promises they keep." How to define the ONE major pain your ideal client has—and the solution only you provide. Why your value proposition must work for two audiences: Buyers & Sellers Agents How to craft your "Only We…" statement that separates you from every other agent with a business card. 4. The Magnet: Creating Consistent Lead Flow Why picking ONE channel first prevents "half-built bridges." How to build hooks, stories, and offers that attract your ideal client. Why missing CTAs are the #1 reason agents' marketing fails. The metrics you MUST track to know if marketing works (and what to ignore). 5. The Delivery Model: The Promise Kept How to map the 5–7 step client journey that delivers a world-class experience. The secret to scaling: roles, handoffs, and accountability. Why every stage needs a commitment and a deliverable. How your service model drives advocacy, referrals, and repeat business. 6. The Agent to CEO Flywheel Why every milestone fuels the next—and why momentum is everything. Why losing momentum is 10x harder to rebuild than it is to maintain. The leadership principles needed to avoid complacency as you scale. Books mentioned: The Need to Lead by Dave Berke. Resources & Mentions Simple Numbers, Straight Talk, Big Profits – Greg Crabtree Profit First – Mike Michalowicz Psychology of Money – Morgan Housel The Need to Lead – Dave Berke The Motive – Patrick Lencioni Choose Your Enemies Wisely – Patrick Bet-David The Fifth Discipline – Peter Senge CHSA / CHBA Certifications CoachKitchens.ai (AI-powered business assistant) Honey Badger Nation Final Takeaway If you want freedom, you must build the machine. The Profit Engine is the blueprint for predictable, scalable, team-driven revenue—so you can step out of production without your business falling apart. As John says: "Words talk. Numbers scream. If you don't know your numbers, you don't know your business." Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Black Friday panic, Christmas chaos… and a derivatives-led global equity sell-off. In this episode of Talk Money To Me, Candice and Felicity zoom out from the noise and share six major investment themes set to shape portfolios in 2026 plus the ETFs, sectors and stocks they're watching right now.Recorded on 25 November 2025 following a sharp but non-fundamental global equity pullback driven by CTAs, futures activity and a VIX spike, the pair break down why retail investors have been buying the dip, not selling it and why the medium-term setup for equities remains constructive.They then reveal their 2026 Playbook, covering:⭐ Theme 1 – Mid-Duration Fixed Income & Floating RatesWhy the 3–5 year part of the curve, senior bank notes, floating-rate notes and diversified bond ETFs (like MQSD) are compelling defensive anchors heading into an uncertain rate environment.

Rob Carver returns for a conversation that quietly questions the foundations. Is trend following an edge - or just a reward for holding discomfort others can't? From the role of skew in shaping outcomes to the blind spots in most robustness frameworks, Rob and Niels takes you through the mechanics with uncommon clarity. Listener questions open up the deeper layers: when volatility targeting helps, when it hurts, and why Sharpe Ratios can mislead. They end with a shift that may matter more than it seems: CalPERS moving to a Total Portfolio Approach. Not just a new framework - potentially a new lane for CTAs.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Rob on Twitter.Episode TimeStamps: 00:00 - Intro and welcome to the Systematic Investor Series00:23 - Catching up with Rob and a cold, sunny UK01:35 - Is trend following an edge or a risk premium?03:38 - Overcomplicating edges and the Cliff Asness perspective04:30 - Renaissance's bad month and how even legends struggle09:25 - Managed futures ETFs, performance narratives, and media framing11:22 - AI, Nvidia and what an “AI bubble” might mean for trends13:10 - Trend barometer, current positioning and where returns come from18:35 - George's question: robustness testing, overfitting and multiple testing25:45 - How often to re-fit models and when to leave parameters alone27:44 - Frederik's question: intraday versus end of day for medium term...

Gordon speaks with LinkedIn strategist and creator Fatima Khan about how she built the LinkedIn Tea brand and helps founders and professionals turn content into qualified leads. The conversation covers audience-first positioning, consistent posting, hooks that stop the scroll, storytelling that builds authority, smart use of DMs, and realistic expectations of the algorithm. Fatima shares practical steps for moving from “chasing views” to designing offers, CTAs and conversations that convert. Fatima Khan (LinkedIn Tea) — LinkedIn coach/strategist known for “spilling LinkedIn tea”: actionable insights on personal branding, community-led growth and lead generation for founders and operators. She advises to lean into video when it serves the point. Repurpose story-led clips; watch emerging creator incentives (00:20:33–00:20:50). Connect with Fatima here on Linkedin https://www.linkedin.com/in/fatima-rasheed-khan/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textn this episode, Jeremy breaks down Conversion Rate Optimization (CRO) in the simplest, most actionable way for sports teams. You'll learn what CRO actually means, which parts of the process you can control, and how small tweaks to your copy, creative, and landing pages can turn more fans into ticket buyers. If you've ever wondered why your ads get clicks but not sales, this episode gives you the clarity you've been missing.Key Topics CoveredWhat CRO really means for sports teams and why it mattersThe difference between controllable and uncontrollable factors (hint: your ticketing software isn't one of them)How to improve conversion rates through stronger copy, visuals, and offer clarityWhy “Buy Tickets” beats “Click Here to Learn More” every timeThe importance of landing page congruency with your adsTracking the right metrics: website visitors → buyersHow email simplicity boosts conversionsWhy CRO isn't magic—it's math, momentum, and message clarityTimestamps00:00 — Introduction: What CRO is (and what it isn't) 01:06 — Breaking down conversion rate basics 03:30 — What you can't control (ticketing software headaches) 04:00 — What you can control: copy, creative, CTAs, and layout 05:49 — Metrics that matter: website traffic → single-game sales 07:00 — Email mistakes teams make and how to fix them 08:11 — Seasonal conversion rate trends and how to optimize 09:45 — Final thoughts + how to get help diagnosing your sales and marketing performanceSound Bite Pulls“You only have one offer.”“One offer per landing page.”“They want to buy now.”“CRO isn't magic. It's math.”Social Teaser Hooks“If your ads get clicks but not sales, the problem isn't the targeting—it's what happens after the click.”“Sports teams don't need more traffic. They need more conversion.”“Stop overwhelming fans. One page. One offer. One clear next step.”Call to ActionIf this episode helped you understand CRO in a new light, share it with someone on your team who's trying to sell more tickets or sharpen their digital marketing. If you want Jeremy to review your sales + marketing performance and uncover growth opportunities, you can always connect at SportsMarketingMachine.com.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore how header images on Dental websites are crucial for Conversion Rate Optimization, with strategic placement of professional photos where subjects' eye lines direct visitors toward call-to-action buttons. We learn that improving header sections with clean design, social proof elements like star ratings, and strategically positioned CTAs can double conversion rates without increasing marketing spend.

Send us a textWant more engaging interviews, warmer leads, and fewer awkward stalls? We sit down with sales whisperer and author Nancy Zare to decode how four personality styles quietly drive trust, timing, and the word choices that make people lean in. Nancy's AlikeAbility system maps buyers by decision speed—2, 4, 6, and 8—and reveals the value language each style needs to hear: outcomes and efficiency for fast movers, process and proof for deep thinkers, and balanced blends for those in the middle. The twist: most of us show a social persona on a pre-call, then switch to a decision persona when the stakes rise, which explains why a great screening chat can turn into a sticky recording.We dig into Nancy's five-step framework: understand the four styles and their values, identify your own defaults, diagnose the other person in under a minute, shift your words to match their priorities, and sand down the habits that create friction. For podcasters, that means smarter guest selection, tighter prep, and on-the-fly adjustments that keep conversations crisp instead of combative. For creators and coaches selling services, it means dropping sales resistance without feeling pushy, using value words that feel natural and precise rather than resorting to mirroring tricks that can come off as phoney.You'll hear practical cues—vocal pace, question density, patience level—that help you spot a style fast and choose the right on-ramp: “Here's the fastest path” for 2s, “Here's the evidence behind the method” for 8s, and a calibrated mix for 4s and 6s. Nancy also shares a free AlikeAbility assessment to identify your ideal prospect's dominant style so you can tailor offers, CTAs, and interview structures with intention. Ready to turn rapport into results and make every conversation smoother? Listen now, grab the assessment, and tell us which style challenges you most. If you found this helpful, subscribe, leave a review, and share it with a friend who hosts—or hopes to.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:askcarl@carlspeaks.caIf you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Phil Spurgeon, Head of Marketing at QGate, shares how a consultative, no-preconceptions approach helps Dynamics 365 customers map messy sales processes, uncover bottlenecks, and create clarity. He explains practical wins like automating recurring invoices to save hours, boosting supplier trust, and using radical candor to surface the real blockers. We dig into what makes websites convert—transparent messaging, qualification, and clear budgets—plus the role of SEO audits, CTAs, and referral-driven validation. Phil also covers tool choices, weekly focus rhythms, and why reporting automation matters for growth teams. Marketers will leave with ideas to streamline operations, align teams, and turn honest conversations into measurable revenue. 

Jordan Brannon, co-founder and president of Coalition Technologies, joins Pathmonk Presents to share how SMBs can win discovery and conversions across e-commerce and service categories. He breaks down why SEO remains the most durable top-of-funnel channel, how paid search and Meta ads complement it, and the conversion must-haves: above-the-fold CTAs, credible reviews, and fast answers to common questions. Jordan also outlines ongoing improvement through A/B or multivariate testing, smarter personalization, and retargeting to capture second-visit buyers. He opens the curtain on his leadership cadence and learning stack—from Substack to Reddit communities—giving marketers practical playbooks to apply this week. Stay to the end for rapid-fire career advice and a candid wish list for AI that actually saves time.   

Meet Nathaniel Girmaye, VP of Sales and Marketing at Go Lime, the Canadian startup turning HVAC upside down with a direct-to-consumer model, transparent pricing, and 24-hour installs. Nathaniel shares how Go Lime targets Ontario homeowners, halves legacy rental costs by cutting middlemen, and uses an action-first website flow instead of classic AIDA to capture high-intent buyers. He breaks down a tech-driven stack, relentless A/B testing, and the "sifter" mindset to match content and CTAs to buyer readiness. Expect practical insights on channel mix (Meta for awareness, Google for capture), building trust through reviews and Reddit buzz, team efficiency, and why mastering human behavior outlasts algorithm shifts.   

Struggling with what to sell for Black Friday? You're not alone. The good news: creators and coaches are making serious money with simple offers—no complicated funnels required. During last year's sale, one creator sold only coaching sessions and cleared nearly $3,000 in four days; another launched a single spreadsheet and made $8,400; and a more advanced seller bundled products for an $23,000 week. Below are three proven "paths" you can set up in under an afternoon. Pick the one that fits where you are right now. Show Notes: MiloTree Plans Email List Building AI Prompt Pack (AI Prompt) Product Goldmine (AI Prompt) Find Your Vibe (AI Prompt) 6 Purchasing Triggers Test Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: YouTube Spotify iTunes Path 1: No Product Yet? Sell Coaching (20-Minute Setup) Offer: A one-hour strategy session in your niche (e.g., social media, real estate, nutrition). Pricing: Regular $250 → Black Friday $97. You need only three tools: MiloTree (Free Plan): AI-generated sales page + payment processing Calendly: scheduling Zoom: hosting your sessions Proof it works: Amanda sold 30 "Black Friday social media strategy" sessions—$2,900 in four days. Quick build (copy/paste prompt): "Create a Black Friday coaching offer for [YOUR NICHE] using at least one purchasing trigger (make money, save money/time, reduce pain, increase happiness/status). Include: session name, what we'll cover, regular vs. Black Friday price, coupon code, and three transformation bullets." How to set it up in MiloTree (Free Plan): Create product → paste sales copy (AI will draft a page) → add coupon → add Calendly link on the thank-you page → publish. Path 2: Just Starting? Sell One Digital Download (15–60 Minutes) Offer: One focused, practical asset (guide, template, checklist). You can create it in 1–2 hours, then set it up in MiloTree in ~15 minutes with AI generating your sales page and a coupon. Proof it works: Rachel promoted a $37 real-estate spreadsheet for four days and made $8,400. Quick build (copy/paste prompt): "Create a Black Friday digital product for [YOUR NICHE] using at least one purchasing trigger. Include: product name/type, the problem it solves, what's included, regular price, Black Friday price, coupon code, and three sales-page bullets." Path 3: Already Selling? Launch 3 Tiers of Bundles Offer: Three bundles at ascending price points, using MiloTree's Grow Plan ($25/mo) so you can sell unlimited products. Starter ($17–$27), Best Value ($47–$67), Premium ($97–$147). Proof it works: Tom ran an 8-day Black Friday sale and made $23,000—his pro tip was adding coaching to the highest tier to raise AOV. Conversion boosters included in Grow: Unlimited products, unlimited coupon codes, order bumps, and upsells. Quick build (copy/paste prompt): "Create a three-tier Black Friday bundle for [YOUR NICHE] using at least one purchasing trigger. Include: Tier 1 (1–2 items), Tier 2 (best value), Tier 3 (premium), with what's included and who each is for." Timing: 4 Days vs. 8 Days (Both Work—Pick Your Pace) Simple: Black Friday → Cyber Monday (4 days) Max Revenue: Monday before Thanksgiving → Cyber Monday (8 days) Promotion checklist: Post more than once per day on multiple channels Share your MiloTree sales links everywhere Email your list daily Use urgency ("Only 48 hours left," "Ends tonight") Why MiloTree (Fast, Friendly, Built for Momentum) Free Plan: Sell one digital product, offer one freebie, and add a social media pop-up—AI builds your page; coupons supported. Perfect for Path 1–2. Grow Plan ($25/mo): Unlimited products, coupons, order bumps, upsells—ideal for Path 3 and bundles. Your 60-Minute Action Plan Choose your path (Coaching, One Download, or Bundles). Grab the Black Friday AI Prompt Pack to generate offer names, pricing, bullets, and coupons. Set up in MiloTree (free for one product; Grow for bundles). AI drafts your sales page; add your coupon; publish. Promote daily for 4–8 days with urgency CTAs. Over-promote (seriously). The harder you promote, the more sales you'll see. Show Notes & Resources MiloTree Free Plan — sell one product + deliver a freebie + add a social pop-up MiloTree Grow Plan ($25/mo) — unlimited products, coupons, order bumps & upsells Black Friday AI Prompt Pack — pick your path and spin up your offer copy fast Final Nudge Black Friday is a "yes-season." People are primed to buy—your only job is to make saying yes easy. Pick a path, plug the prompts into MiloTree, and launch. Let's make this your highest-earning week of the year. Other Related Blogger Genius Podcast Episodes You'll Enjoy: The Product Goldmine AI Prompt: The Fastest Way to Find Profitable Digital Product Ideas (and Launch Them Tonight) Your Vibe Is Costing You Sales: Use This Free AI Prompt to Turn "Meh" Into Money How to Build a Digital Product Ladder That Turns $7 Customers into $2,000 Customers (Complete AI System Revealed)  

In episode 143 of the SEOLeverage Podcast, Gert Mellak and Greg Merrilees discuss the evolving landscape of website design, particularly in the context of e-commerce. They explore the integration of AI in website development, the importance of understanding client needs, and the best practices for designing effective product pages. The discussion also highlights the significance of personalization and the need for continuous improvement in website design to enhance user experience and conversion rates. Key Takeaways: AI tools can help new businesses quickly establish an online presence. Established businesses should not replace their existing websites with AI-generated ones. Understanding client needs is crucial for effective website design. Product pages should provide comprehensive information to aid conversion. Learning from industry leaders can inform better design practices. Differentiation from competitors is essential for brand success. Personalization is becoming an expectation in online shopping experiences. Iterative design and testing can lead to significant improvements in conversion rates.   Podcast Highlights 02:30 AI and Website Fundamentals Greg explains that while AI tools can help beginners create quick test sites, established businesses shouldn't rely on AI alone. Successful websites need strong brand positioning, trust-building design, and a deep understanding of user behavior. 09:30 E-Commerce Design Mistakes and Fixes Greg points out common e-commerce mistakes like thin product pages or missing proof elements. He emphasizes adding "Why Choose Us" sections, testimonials, use cases, sticky CTAs, and comparison charts to build trust, extend time on page, and increase conversions. 15:45 Why You're Not Amazon Greg reminds listeners: don't copy Amazon. Amazon works because of its brand power and customer trust. Smaller or challenger brands should focus on storytelling, differentiation, emotional connection, and visual hierarchy. 20:50 Personalization and AI Interaction Both Gert and Greg explore AI-driven personalization using tools like Delphi, an interactive chatbot that guides visitors toward the right offer. Greg highlights how small touches—like using a visitor's name in forms or emails—can dramatically boost engagement and conversion rates.  29:40 Redesign Strategy and Continuous Optimization Greg advises businesses to study competitors regularly, use AI analysis tools for insights, and avoid full redesigns that could alienate loyal users. Instead, he recommends small, data-backed updates for steady growth. Guest Website Info: Name: Greg Merrilees Role: Founder of Studio1 Design Website - https://studio1design.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

Hey CX Nation,In this week's CXWeekly Update episode I walk through some ideas, goals & CTAs that me & the team at CXC have been focused on.Full candor, we're in a full blown sales sprint to the end of the year to close 2025 with a bang & tee up the best year yet in 2026.We're also working on a ton of new customer focused business content -- including my 2nd book "Make Happiness A Habit" that we are launching in the New Year. Don't worry we have a ton of amazing guest interviews coming down the pipeline over the next couple of weeks.Part of our goal at CXC is to create some of the best customer focused business leader content, including short episodes like these CXWeekly updates that are digestible, actionable & most importantly entertaining for all of you.Huge thanks for all of you who helped to celebrate our 5 year anniversary of building CXChronicles, it's been a hell of a journey. Approaching 300+ episodes of customer focused business contentWorked with 150+ companies across the world helping make customer & employee happiness a habitPartnered with biggest players in software & technology including Salesforce, Hubspot, Intercom, Zendesk, & Freshworks.Launched CXC Healthzone Intelligence Platform, go see how your company's CX stacks up the rest. If you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today.You know what would be even better?Go tell one of your friends or teammates about CXC's content, CX/CS/RevOps services, our customer & employee focused community & invite them to join the CX Nation!For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button).Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch.You'll learn:-The must-have traits of a high-performing OSC (and the biggest hiring mistakes to avoid)-How to structure training, processes, and metrics that move appointments → sales-Website essentials for OSC success: strong CTAs, visible human presence, and smart use of video-Why gating hurts conversion—and where to earn contact info instead-Turning cold leads warm: segmented follow-ups, personalized video, and practical nurture tracks-Smooth handoffs: chat/AI → OSC → onsite, with clear communication and accountability-When (and how) to audit your existing OSC program for quick winsGuest: Leah Fellows, Founder/CEO, Blue Gypsy Inc.; author of Attract, Engage, Convert. Topics: online sales counselors, new home sales, home builder marketing, AI assistants vs. chatbots, lead nurturing, conversion optimization, customer experience.If you're a builder or marketer ready to level up your OSC program—and your conversions—this episode is your roadmap.

In this short, unplanned episode, I'm breaking down what to post when sales are slow and your audience feels quiet. We have a lot happening right now, and it's affecting buyer behavior in a real way. Between the trust recession, AI overload, mean girl marketing, the government shutdown, and families losing SNAP benefits, people are stretched and more hesitant than ever.This episode gives you simple, grounded ideas that help you build trust without pushing or posting nonstop.MENTIONED IN THIS EPISODE:What to Post When People Aren't Buying – $17 Content MapA simple, low cost tool that uses your audience's actual thoughts to generate months of trust-building, connection-focused post ideas. Includes a quick form, auto-filled prompts, CTAs, and a self-audit checklist.Buyer Journey Content MapSend me your posts on Instagram: @sydneyobrien.co

Want a website that quietly does the heavy lifting—qualifying visitors, building trust, and turning the right people into clients? We dig into the 2026 web trends that matter for design professionals and remodelers: practical customer experience improvements, content that speaks directly to an ideal client, and AI tools that uncover what you're missing behind the scenes.We start with the visitor journey and show how to spot friction by asking someone outside your business to navigate your site. You'll get simple prompts to guide their feedback and translate it into clear fixes: sharper headlines, stronger proof near claims, and CTAs that meet visitors at the right moment. From there, we make personalization concrete with a tight client avatar that shapes your service pages, portfolio blurbs, and resource hubs. Instead of broad promises, you'll learn to write specific, outcome-focused copy that mirrors the language your prospects actually use.Then we put AI to work as a practical auditor. By combining your URL and your client avatar, you can get focused suggestions that touch SEO, messaging, imagery, and internal linking. We explain how to turn those insights into a smoother path from homepage to contact, and when to offer low-friction steps like a quick fit check or a project readiness guide. Along the way, we share a simple method for competitor research so you can fill local gaps with real differentiation—clear process visuals, case summaries with constraints and outcomes, and transparent next steps.If you want a site that feels custom-fit to your best clients and easier to manage month to month, this conversation lays out a repeatable plan: test, refine, personalize, and measure. For deeper coaching, templates, and live feedback, join our Academy where we review member sites and map upgrades that move the needle. If this was helpful, follow the show, share it with a colleague, and leave a quick review so more designers can find it.If you would like to get the links and show notes for this episode, click on the link below:​https://www.designerdiscussions.com/episodes/episode-153-Website-Trends-for-2026Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this follow-up episode of Building Better Developers, Wes Towers returns to share his hands-on approach to WordPress SEO for developers. From choosing lean tools like Kadence and Rank Math to using AI for faster content creation, Wes explains how developers can simplify design, speed up performance, and stay visible in an AI-driven search world. Key Idea: Smart WordPress SEO for developers isn't about more plugins—it's about clarity, speed, and content that stands out across search and AI platforms. About the Guest — Wes Towers Wes Towers is the founder of Uplift 360, a Melbourne-based digital agency that helps builders and trades turn websites into trusted, lead-generating tools. With over 20 years of hands-on experience, Wes focuses on authenticity, clear strategy, and measurable growth — no fluff, just results. Through his work and podcast appearances, he shares practical insights on niching for developers, SEO, and building trust in an AI-driven world.

Looking for a way to get clients without spending all your time on social media? In this episode, I chat with Patricia about how to use podcasting to bring in steady clients. Listen in and you'll learn how to confidently talk about your services on your show, how to give effective CTAs, and how to use coaching-style episodes to show the value of your work.Listen to The Uncommon Career Podcast: www.theuncommoncareer.com/blogWant to make your podcast POP? Schedule a free call with me at www.ThePodcastTeacher.com/popTake Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

As equity markets grind higher and trend strategies navigate sharp reversals, Moritz Siebert welcomes Nick Baltas of Goldman Sachs for a conversation that moves beyond performance to examine structure. Together they unpack the machinery of the $1.3 trillion QIS industry - from index design and client behavior to the subtle forces shaping capacity and crowding. They discuss how trading speed has become a key axis of dispersion, why volatility remains the hidden cost in systematic portfolios, and what resilience in markets might really be masking. This is not just about strategy. It's about how products scale, and how ideas hold.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Nick on Twitter.Follow Moritz on LinkedIn. Episode TimeStamps:00:23 - Moritz opens the show and introduces Nick01:16 - Nick's quick life update and setting the tone02:45 - Market resilience vs. fragility in 202504:18 - Performance rundown: CTAs, trend, equities, bonds06:10 - October reversals: metals and livestock giveback07:32 - What's working: equities, gold, copper; sugar shorts08:58 - Trend speed, April V-shape, and dispersion10:40 - Position exits, re-entries, and neutral zones11:55 - How QIS differs and why it's opaque from the outside14:40 - How big is QIS? Asset class split and caveats18:05 - Who uses QIS: from asset owners to hedge

Send us a textIn this episode, we are joined by copywriter and messaging strategist Chrysanthi Stamou, who specializes in helping service-based businesses create conversion-focused and SEO-friendly websites.Chrysanthi breaks down what every small business owner needs to know to turn their website into a powerful, client-generating tool. From homepage structure to SEO myths and writing calls-to-value that resonate, you'll learn how to write website copy that reflects your personality—and gets results.This conversation is a must-listen if you're building or updating your SEO-friendly website and want it to actually bring in leads.Crafting High-Converting Website CopyKey TakeawaysWhy an SEO-friendly website still matters in 2025, despite the rise of short-form video and social media platforms.What makes a website conversion-focused: using customer-driven research, clear messaging, and benefit-led structure.Call-to-value vs. call-to-action: How to write CTAs that encourage clicks and reduce resistance.Homepage hero section best practices:Focus on the transformation your services offer.Use benefit-driven, keyword-rich headlines.Include clear direction with action-oriented CTAs.About page that connects:Move beyond listing credentials.Share your story and values in a way that builds trust.SEO insights:Why SEO is not dead—and how it fuels AI tools as well as Google rankings.How to measure your site's SEO performance with Google Search Console or Ahrefs.Website audit tips:Replace generic page headers with value-driven messaging.Spread testimonials across key decision points—not hidden in sliders.Simplify your navigation (5–6 links max) to reduce choice paralysis.Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps.• shift from sessions to visibility and share of voice• client education using visuals and live data reviews• GA4 custom channel for AI tool referrals• AI overview tracking and imperfect but useful signals• LLMs.txt and crawl access considerations• content that shows human expertise and authorship• aligning CTAs to intent to boost conversions• redistributing effort from top-of-funnel to mid-funnel• omnichannel support including paid social and PR• audience research and journey mapping to guide strategy• practical plan: what, why, how, when cadenceGuest Contact Information: Website:  pathfinderseo.comLinkedIn: linkedin.com/in/lindsay-halseyMore from EWR and MatthewLeave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Sometimes Jay Schwedelson gets deep about data or strategy—but this time, he's answering your weirdest, most random questions. From nonprofit marketing tips that actually work to his all-time favorite reality TV obsession (yes, he has strong opinions), this episode swings from helpful to hilarious in the best way.ㅤBest Moments:(01:15) Why first-person CTAs like “Count me in” or “Yes, I want to help” drive higher clicks for nonprofits(03:00) The 75-word rule that separates good emails from ignored ones(05:34) Why showing real human faces—not AI ones—boosts engagement by 38%(05:58) The bold prediction that “humanity will be the algorithm” in 2026(07:45) Jay crowns Love Is Blind Season 9 as the best (and most unhinged) reality TV ever made(08:30) Why he can't stand true crime—and what that says about us allㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Maria breaks down exactly how she monetizes Instagram Reels, earning at least $2,500 every time she posts. From ManyChat automations to simple CTAs, she shows how to turn traffic directly into checkout pages. Forget long nurture sequences. With low-ticket, speed matters and Maria shares the formula.Learn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/Want to work 1:1 with Ryan Pineda? Apply at ryanpineda.comJoin our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://tentmakers.us/Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda's private golf mastermind for high-level founders and dealmakers. www.mastermind19.com--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing. ...