Podcasts about ctas

What if a few small changes could dramatically increase the number of people clicking your emails?You do not need to send more emails. You do not need better design or complicated tools. What you need are smarter call-to-actions.Most marketers use the same boring phrases like “click here” or “learn more.” The problem is that people have seen these a thousand times before, and they simply ignore them.In this article, you will discover five powerful and unusual call-to-actions that can instantly increase your click-through rates and drive more sales from the emails you are already sending.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

In this episode, filmmaker-turned-brand strategist Jake Isham breaks down what authentic storytelling really looks like in business. Jake has worked with over 150 entrepreneurs and brands, including Grant Cardone, Callaway, and 511 Tactical, creating content that's generated over 1 billion views.He shares practical frameworks for translating product features into compelling narratives, why consistency beats perfection every time, and how founders can overcome the fear of being the face of their brand. If you're ready to stop chasing attention and start earning trust through story-driven content, this episode delivers a human-centered approach to building brand authority.Key Takeaways[3:02] - The Trust Formula: People do business with people they know and trust. "Know" is just attention—they need to know you exist. "Trust" comes from showing you understand their problem, can solve it, and have proof you've solved it for others.[4:57] - Features to Benefits: Don't communicate what the feature is—communicate the pain it solves. Look at the "why" behind feature requests in customer comments.[7:10] - Everyone Sucks at First: Being on camera is just a skill that can be learned, like coding. Start with internal videos, get on other people's podcasts, and practice in low-stakes environments.[8:46] - Build Your Personal Brand: Founders like Elon Musk demonstrate that personal brands transfer from company to company. Most SaaS founders don't stay at one company—building that personal brand allows your audience to follow you.[11:45] - Consistency is the Biggest Killer: The biggest problem isn't doing anything wrong—it's being inconsistent or not starting at all. The voice saying "you suck" is usually your own, not others.[13:53] - Commit to 50: Jeff shares his strategy of committing to 50 episodes before deciding whether to continue—pushing past the discomfort to over 380 episodes.[14:26] - Batch Your Content: You can spend half a day per month and get all your content for that month. It doesn't have to be time-intensive if built correctly.[16:38] - Pre-Production is Key: The biggest growth from 1% improvements comes from pre-production—better questions, better guests, better thumbnails, better titles.[19:48] - Just Show Up: Like going to the gym, you just need to show up consistently. Even 20-30 minutes of pushing weight regularly will yield results.[20:06] - Two Years of Daily Content: Jake's brother posted multiple videos daily for two years before one video got 3 million views in 48 hours—proof that consistency compounds.[22:08] - The Dog Video Problem: Jake's dog video got 10 million views and gained him 180,000 followers—but they wanted dog content, not his actual business content. Make sure content aligns with what you want to be known for.[22:49] - Stay in Your Lane: Your SaaS solves one problem—your videos should address that one thing. Don't talk about unrelated topics just because they might go viral.[24:25] - Interest-Based Content Strategy: Start with what you're willing to do consistently. If you hate writing, don't start a blog. If you love podcasts, start there.[27:27] - Long-Form Leverage: Long-form video content is the king right now—easiest mass appeal, can be posted across multiple platforms with no extra work, and can be cut into vertical shorts.[28:30] - You Can't Oversaturate: People who will buy from you will consume content like candy. Those who complain about over-posting aren't your customers anyway.[28:47] - Present the Pain Point Early: Your audience needs to know immediately that your content is relevant to their problem—especially for long-form content where they're investing 10-60+ minutes.[33:42] - Never Add a CTA: A health influencer with 15 million subscribers shared that he's never put a call-to-action for his products and makes "an obscene amount of money"—when he does add CTAs, people actually stop buying.[38:22] - AI is Just a Tool: AI is a tool like the internet or digital cameras. Creativity and imagination are uniquely human—AI learns from people but can't create futures or "the new thing."[40:33] - Build a Feedback Group: Create a small group of peers at similar skill levels to critique each other's content with love. Beta test your content like you would your SaaS.[42:39] - It's Annoyingly Simple: Success isn't about being clever—it's about doing the obvious basic things for long enough.Tweetable Quotes"People do business with people they know and trust. The 'know' is just attention. The 'trust' is showing you understand their problem and can solve it.""Being on camera is just a skill. We all suck at everything when we start. The only way to get good at it is to do it.""By building that personal brand, your audience grows with you as you move from company to company. Most SaaS founders don't live in just one SaaS.""The biggest mistake isn't doing anything wrong—it's being inconsistent or not starting at all.""Content is never perfect. It will be a life of 1% improvements. The same way your SaaS is never done.""Unless you sit there and start coding, the app will not be built. Content is the same—just start.""If this video goes viral and this is the thing I'm known for, am I okay with that? Make sure every piece of content relates to what you want people to know.""Your SaaS doesn't do six things. Your SaaS does one thing—solves one problem. Your videos should address that one thing.""You can't oversaturate your content. The people who will buy from you will consume it like candy.""I've never put a call to action to any of my products, and I make an obscene amount of money. When I do, I actually lose money." - 15M subscriber health influencer"AI learns from people. What only humans are capable of is creativity and imagination. AI will always just put pieces together, but humans create futures.""It's annoyingly simple. Success is not about being clever—it's about doing the obvious basic things for long enough."SaaS Leadership Lessons1. Translate Features into Customer Pain PointsStop listing what your product does. Instead, communicate the specific pain your customers experience and how your feature solves it. When customers request features, they usually tell you why in their comments—that "why" is your marketing message. Example: Instead of "our CRM has date fields," say "Do you struggle to track your first call, shoot date, and release date? Our CRM is built specifically for podcasters."2. Consistency Compounds More Than PerfectionShip your MVP. Release version 1.0. Start your podcast even if episode 1 isn't perfect. The biggest killer of content (and products) is inconsistency or never starting. Like building a SaaS, each iteration improves—but only if you ship. Jake's brother posted multiple videos daily for two years before one went viral with 3 million views. That's 730+ days of "failure" before breakthrough success.3. Build Personal Brand as Portable EquityYour personal brand is the asset that travels with you from company to company. Most SaaS founders build, sell, invest, repeat. Elon Musk's audience followed him from PayPal to Tesla to SpaceX. Being the face of your brand isn't about ego—it's about building transferable authority that multiplies the impact of your next venture.4. Batch Production Eliminates ExcusesFounders are busy, but you can create a month's content in half a day with proper batching. Record 4 podcast episodes in one session. Shoot 20 short-form videos at once. Build content creation into your operating system the same way you build product development sprints. Once it's part of the machine, time stops being the limiting factor.5. Pre-Production Drives 1% GainsThe biggest improvements come before you hit record: better questions, better guest selection, better titles, better thumbnails. Spend 30 minutes thinking through titles instead of 5 minutes. Survey 30 options. This is your "version 10" optimization—but start with version 1. Don't let pre-production planning become a procrastination tool.6. Content-Market Fit Mirrors Product-Market FitIf a video about your dog goes viral and gains 180K followers, but you're building B2B SaaS—you've built the wrong audience. Every piece of content should align with what you want to be known for. If you're building FinTech, talk about the financial space. If you're building for podcasters, talk about podcasting problems. Your content strategy should have the same focus as your product strategy: solve one problem for one audience.Guest Resourcesjake@jakeisham.comhttps://digitalshow.creativemindsofficial.com/https://www.linkedin.com/in/jakeisham/https://instagram.com/JakecreativemarketingEpisode SponsorThe...

I sit down with Oliver Henry, a full-time employee who is generating hundreds of dollars in monthly recurring revenue from mobile apps he barely touches, thanks to an AI marketing agent he built on OpenClaw called Larry. We walk through how Larry autonomously creates TikTok slideshow content, reads analytics, iterates on hooks and CTAs, and feeds performance data back into the content loop. Oliver also shares how he packaged the entire system as a free, downloadable skill on Larry Brain so anyone can replicate it. By the end of the episode, you will understand the full “Larry Loop”—from content creation to conversion optimization and why skills are poised to reshape how we think about SaaS altogether. I'm hosting a free workshop so you can build your business in the age of AI. Sign up here: https://startup-ideas-pod.link/build-with-ai-2026 Links Mentioned: Larry Brain: https://startup-ideas-pod.link/Larry-brain QMD Skill: https://startup-ideas-pod.link/qmd-skill Timestamps 00:00 – Intro 01:25 – Background on Marketing IOS app with OpenClaw 06:43 – Larry's first posts and iterating 03:55 – Posting Strategy and First viral hit: 137K views 12:01 – Communicating with Larry via WhatsApp 12:53 – Mission control vs. single-agent workflow 14:36 – The CTA problem: views without conversions 17:07 – The Larry Loop explained: analytics → content → metrics → iterate 18:15 – Boomers, engagement bait, and the algorithm boost 20:33 – The importance of iteration 23:36 – How Larry brainstorms and validates new hooks 27:57 – The power of OpenClaw 30:04 – The vision for Larry 31:49 – Model choices: Claude vs. OpenAI and over-optimization 34:38 – OpenClaw vs. cloud alternatives (Manus, Cowork) 37:39 – Getting started: Larry Brain onboarding and 80+ skills 40:13 – Ernesto Lopez: $70K MRR using the Larry Loop 41:27 – Doing all of this with a full-time job 42:28 – QMD Skill for cutting token usage and closing thoughts Key Points An AI agent (Larry) built on OpenClaw autonomously creates TikTok slideshows, reads analytics, and iterates on content—driving hundreds of dollars in MRR with almost zero manual effort. The “Larry Loop” is a full-funnel feedback cycle: TikTok analytics feed into content creation, and app metrics feed back into the top of the funnel so the agent continuously improves. Posting TikTok content as a draft (rather than directly via API) lets you add trending sounds and avoids the algorithm penalty for bot-posted content. Hooks drive views; CTAs drive conversions. Diagnosing which is underperforming is the key to scaling. OpenClaw skills are locally owned, fully editable, and free from hosting or subscription costs—Oliver argues they will change how we think about SaaS. Picking a model (Claude or OpenAI) matters far less than learning how to work with it; 98% of users will see little difference between incremental model upgrades. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND OLIVER ON SOCIAL X: https://x.com/oliverhenry Larry Brain: https://www.larrybrain.com

Markets can shift direction faster than the narratives used to explain them. In this episode, Niels and Alan unpack the sharp reversal in bond markets, the geopolitical tensions shaping energy prices, and the role of options flows in keeping equity indices pinned despite rising uncertainty beneath the surface. The conversation moves through recent hedge fund industry discussions in Miami, renewed interest in portable alpha and the total portfolio approach, and the growing influence of AI on economic thinking and policy debates. Along the way, they revisit the core role of trend following in portfolios, explaining why its value often appears precisely when traditional allocations struggle most.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Alan on Twitter.Episode TimeStamps:00:00 – Introduction to the Systematic Investor Series01:38 – Bond market reversal and shifting macro narratives03:29 – Options flows and the pinning of equity indices10:13 – AlphaQuest closure and pressures in short term trading strategies15:14 – Crisis alpha and how trend differs from a 60/40 portfolio23:18 – Recent CTA performance and trend opportunities across markets25:23 – Key takeaways from the Miami hedge fund conference37:48 – AI, productivity, and the policy dilemma for the Fed46:40 – Political dynamics behind the potential Fed leadership shift50:13 – Trend following as the “midfield player” in portfolios58:08 – Building a portfolio of CTAs and the challenge of tracking indices01:07:20 – Is CTA beta stable enough to benchmark?Copyright © 2025 – CMC AG – All Rights Reserved----PLUS: Whenever you're ready... here are 3 ways I can help you in your investment Journey:1. eBooks that cover key topics that you need to know about In my eBooks, I put together some key discoveries and things I have learnt during the more than 3 decades I have worked in the Trend Following industry, which I hope you will find useful. Click Here2. Daily Trend Barometer and Market Score One of the things I'm really proud of, is the fact that I have managed to published the Trend Barometer and Market Score each day for more than a decade...as these tools are really good at describing the environment for trend following managers as well as giving insights into the general positioning of a trend following strategy! Click Here3. Other Resources that can help youAnd if you are hungry for more useful resources from the trend following world...check out some precious resources that I have found over the years to be really valuable. Click HerePrivacy PolicyDisclaimer

In this episode, Jeremy Sosabowski, CEO and co‑founder of AlgoDynamix, reveals how his company is reinventing market forecasting through behavioral analytics rather than traditional fundamentals or news. By decoding real‑time transactional order flow, AlgoDynamix predicts price movements (hours or days in advance) based on what traders are actually doing — a fresh, practical edge for smaller hedge funds, family offices and HNWI (High Net Worth Individuals) seeking ultimate actionable trading insights. Jeremy shares how the company continues to expand and refine its business model and how they have built a scalable platform capable of handling complex, multi‑asset portfolios. He also dives into Cambridge's vibrant entrepreneurial ecosystem, highlighting how networking, community engagement, and thematic WhatsApp groups have created unexpected opportunities and collaborations. The episode is packed with insights for innovators, investors, and curious listeners. If you want to hear how behavioral science meets financial returns — and how an entrepreneur builds momentum through community — this conversation is absolutely worth your time. Links: CUE Cambridge University Entrepreneurs AlgoDyamix Jeremy Sosabowski Linkedin Richard Lucas TEDxTarnow on “Opportunity Readiness” Jeremy Sosabowski at CAMentrepreneurs Open Coffee Cambridge OptiSynx clock project About Jeremy Sosabowski CEO, AlgoDynamix: Dr. Jeremy Sosabowski is Co-founder & CEO at AlgoDynamix, an AI-based financial price forecasting analytics company. Their products are used by asset managers, including CTAs, hedge funds, and family offices. Jeremy has over a decade of business and technology commercialisation experience. His previous roles include CTO at an instrumentation company (technology acquired) and data analyst within the online transaction space. His 'IP portfolio' includes several granted patents and more than 10 peer-reviewed publications. Jeremy has undergraduate and postgraduate degrees in engineering and signal processing including an Engineering Ph.D. from the University of Cambridge. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

In this episode, Jeremy Sosabowski, CEO and co‑founder of AlgoDynamix, reveals how his company is reinventing market forecasting through behavioral analytics rather than traditional fundamentals or news. By decoding real‑time transactional order flow, AlgoDynamix predicts price movements (hours or days in advance) based on what traders are actually doing — a fresh, practical edge for smaller hedge funds, family offices and HNWI (High Net Worth Individuals) seeking ultimate actionable trading insights. Jeremy shares how the company continues to expand and refine its business model and how they have built a scalable platform capable of handling complex, multi‑asset portfolios. He also dives into Cambridge's vibrant entrepreneurial ecosystem, highlighting how networking, community engagement, and thematic WhatsApp groups have created unexpected opportunities and collaborations. The episode is packed with insights for innovators, investors, and curious listeners. If you want to hear how behavioral science meets financial returns — and how an entrepreneur builds momentum through community — this conversation is absolutely worth your time. Links: CUE Cambridge University Entrepreneurs AlgoDyamix Jeremy Sosabowski Linkedin Richard Lucas TEDxTarnow on “Opportunity Readiness” Jeremy Sosabowski at CAMentrepreneurs Open Coffee Cambridge OptiSynx clock project About Jeremy Sosabowski CEO, AlgoDynamix: Dr. Jeremy Sosabowski is Co-founder & CEO at AlgoDynamix, an AI-based financial price forecasting analytics company. Their products are used by asset managers, including CTAs, hedge funds, and family offices. Jeremy has over a decade of business and technology commercialisation experience. His previous roles include CTO at an instrumentation company (technology acquired) and data analyst within the online transaction space. His 'IP portfolio' includes several granted patents and more than 10 peer-reviewed publications. Jeremy has undergraduate and postgraduate degrees in engineering and signal processing including an Engineering Ph.D. from the University of Cambridge. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/finance

In this episode, Jeremy Sosabowski, CEO and co‑founder of AlgoDynamix, reveals how his company is reinventing market forecasting through behavioral analytics rather than traditional fundamentals or news. By decoding real‑time transactional order flow, AlgoDynamix predicts price movements (hours or days in advance) based on what traders are actually doing — a fresh, practical edge for smaller hedge funds, family offices and HNWI (High Net Worth Individuals) seeking ultimate actionable trading insights. Jeremy shares how the company continues to expand and refine its business model and how they have built a scalable platform capable of handling complex, multi‑asset portfolios. He also dives into Cambridge's vibrant entrepreneurial ecosystem, highlighting how networking, community engagement, and thematic WhatsApp groups have created unexpected opportunities and collaborations. The episode is packed with insights for innovators, investors, and curious listeners. If you want to hear how behavioral science meets financial returns — and how an entrepreneur builds momentum through community — this conversation is absolutely worth your time. Links: CUE Cambridge University Entrepreneurs AlgoDyamix Jeremy Sosabowski Linkedin Richard Lucas TEDxTarnow on “Opportunity Readiness” Jeremy Sosabowski at CAMentrepreneurs Open Coffee Cambridge OptiSynx clock project About Jeremy Sosabowski CEO, AlgoDynamix: Dr. Jeremy Sosabowski is Co-founder & CEO at AlgoDynamix, an AI-based financial price forecasting analytics company. Their products are used by asset managers, including CTAs, hedge funds, and family offices. Jeremy has over a decade of business and technology commercialisation experience. His previous roles include CTO at an instrumentation company (technology acquired) and data analyst within the online transaction space. His 'IP portfolio' includes several granted patents and more than 10 peer-reviewed publications. Jeremy has undergraduate and postgraduate degrees in engineering and signal processing including an Engineering Ph.D. from the University of Cambridge. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Instagram for Bosses, I'm your host Andrea from Andrea Maree Creative and this week, I challenge the belief that inconsistent inquiries aren't solved by gaining more followers. For high-ticket beauty, lifestyle, and service brands the real issue is content alignment and trust. I share a practical audit of a premium skin clinic whose busy, clinical visuals and jargon-heavy captions created a painful, overwhelming impression compared to a competitor's calm, digestible, audience-friendly content, which showed that bookings come from how a brand feels in the first 10 seconds, not follower count. I outline three drivers of consistent bookings: ✔ Nuanced messaging that addresses deeper client fears,✔ Calm and considered premium-aligned media with consistent branding, and ✔ Clear next steps/CTAs. I'll illustrate this with a bespoke jeweller who achieved consistent inquiries with under 4,000 followers by refining strategy, messaging, visuals, and CTAs.If this resonates with you, then I invite you to take the FREE Instagram Assessment or book a strategy call with me.Take the Free AssessmentNot sure whether your Instagram is positioned to generate consistent bookings?Take my free assessment:Is Your Instagram Positioned to Generate Consistent Bookings?

In this AJNR Author Interview, Dr. Francis Deng speaks with Dr. Jimmy Moon about his article, "Use of CTA in Strangulation Evaluation". In a retrospective review, the yield of CTA neck for blunt cerebrovascular injury in patients who presented after strangulation was 1 in 138 (0.7%), suggesting the broad use of CTAs in this setting may be of low value.

Thank you Sarah L Kent, Rachel Joy

Is your website actually bringing you clients — or just taking up space? In this episode, we unpack the 10 essential elements of a high-performing website. You'll learn how to define your ideal client, craft a powerful headline, position your authority, and use FAQs, social proof, and strong calls to action to increase conversions. We also explore lead magnets, video, SEO, tracking, and how to use AI to create smarter, faster website copy. No fluff. Just practical steps you can implement immediately. If you want a website that works as hard as you do, this episode is for you. The latest episode of the Value Pricing Podcast is now available: The Accountant's Guide to a Website That Sells In today's episode you will learn: How to define and attract your ideal clientCraft headlines that instantly grab attentionPosition yourself as the trusted expertUse FAQs and SEO to boost visibilityAdd lead magnets and CTAs that convertTrack performance and optimise with AI Don't miss out on the simple, practical changes that could turn your website into your most powerful client-winning tool. Listen now! 

In this episode, Alan Dunne and Cem Karsan explore a market that appears calm on the surface yet increasingly unstable underneath. As indices move sideways, they discuss how options flows and structured products are reshaping market behavior, driving rotation rather than direction. From the weakening of former leaders to the rise of defensives, the conversation turns to what these shifts may signal about a broader topping process. They also examine the growing influence of AI narratives, political incentives, and global tensions, not as isolated shocks but as forces building pressure within the system. The result is a discussion about how markets evolve when structure, policy, and sentiment begin to move out of sync.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Alan on Twitter.Follow Cem on X.Episode TimeStamps:00:00 Intro to the Systematic Investor Series00:23 Performance check: CTAs strong, trend tailwinds03:13 Range-bound indices, but big dispersion and rotation03:45 Why options pin the index: dealer flows and vol compression05:42 Dispersion mechanics: idiosyncratic risk, falling correlation07:32 Rotation as a topping process: leaders fade, defensives rise09:54 OPEX and quarterly expiries: why timing windows matter11:56 The March support effect, then weaker flows into April17:02 AI narrative shock: anxiety, backlash, and policy consequences22:32 Populism versus deflation stories: why inflation returns32:43 Gold outlook: secular bull, but expect two-sided volatility45:45 Rates as “tectonic plates”: vol compressed now, release later50:23 Midterms, incentives, and the fight for control57:42 Liquidity loop: markets stop rising, collateral stops expandingCopyright © 2025 – CMC AG – All Rights Reserved----PLUS: Whenever you're ready... here are 3 ways I can help you in your investment Journey:1. eBooks that cover key topics that you need to know about In my eBooks, I put together some key discoveries and things I have learnt during the more than 3 decades I have worked in the Trend Following industry, which I hope you will find useful. Click Here2. Daily Trend Barometer and Market Score One of the things I'm really proud of, is the fact that I have managed to published the Trend Barometer and Market Score each day for more than a decade...as these tools are really good at describing the environment for trend following managers as well as giving insights into the general positioning of a trend following strategy! Click Here3. Other Resources that can help youAnd if you are hungry for more useful resources from the trend following world...check out some precious resources that I have found over the years to be really valuable. Click HerePrivacy PolicyDisclaimer

You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 

Building a physician newsletter that scales without stealing your life? It's possible.  In this episode of Bootstrap MD, host Dr. Michael Woo-Ming, builds on last week's newsletter startup advice, sharing proven strategies to reach 1,000 subscribers sustainably. He debunks ineffective tactics like daily social blasts or premature ads, emphasizing simplicity: pick 2-3 channels (LinkedIn, guest spots, content syndication) and show up consistently for 6-12 months.   Dr. Woo-Ming outlines the "three-channel method"   LinkedIn for credibility (2-3 posts/week with clinical-business-CTAs),  guest appearances for trust transfers (50-200 subs per spot),   syndication for compounding reach (repurpose emails to Medium/YouTube).   He covers leverage cascades like welcome sequences, referral prompts, and newsletter swaps to amplify growth 30-40%.   With a 6-month roadmap (setup in months 1-2, momentum in 3-4, doubling down in 5-6), this episode equips doctors to turn email into a business asset, filling webinars, validating courses, and gaining leverage, while maintaining clinical work.  Three Actionable Takeaways:   Master LinkedIn Basics: Post 2-3 times in a week with a clinical observation, business parallel, and CTA structure; pin your newsletter signup in the featured section and spend 15 mins per day commenting meaningfully to build engagement and visibility. Aim for 100-150 subscribers in the first 1-2 months. Book Guest Spots Strategically: Pitch 1-2 podcast, webinar, or medical society appearances quarterly; lead with your lead magnet and end with a signup CTA. Leverage alumni networks for easy yeses, targeting 200-800 subscribers over 6 months from trust transfers. Syndicate Smartly: Write one weekly email as core content, then repurpose to LinkedIn, Medium, YouTube monthly. Add PS referral prompts and track with custom links, expect 40-80 new subscribers per month as old content compounds, scaling passively. About the Show:   Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it's your guide to building a profitable, fulfilling career.  Tune in weekly at  http://bootstrapmd.com   About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He's built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let's Connect: www.https://www.bootstrapmd.com   Want to start a podcast? Check out the Doctor Podcast Network!  

Ever feel like you're stuck on the content treadmill, endlessly creating content, only to feed the social media algorithm.In this Empire Exclusive episode, Jana Osofsky reveals her Capsule Blog System: A high-converting, blog strategy that fuels her entire email marketing engine.In her interview, Jana walks you through how she turns 12–20 evergreen blog posts into repeatable, repurposable gold, and how her system fuels her email to guide subscribers toward sales, without treating nurture and sales like they're two entirely separate things.TAKEAWAYS:Evergreen blog content is the foundation of Jana's email marketing strategy and she reuses it weekly to build trust and drive sales.Jana doesn't silo nurture and sales emails. Every email can do both, when written with intention.Jana sends 2–3 emails per week from her capsule blog library and isn't afraid to email a lot during a launch (think: 8+ per day!).Specificity sells. Jana writes highly targeted emails to answer objections and speak directly to her audience's pain points, often in series that are closely sent out one after another.Jana chalks her email success up to knowing what season of business you're in and aligning your CTAs to move your subscribers in that direction.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Sign up for Jana's High Level Hits email seriesSnag 1 of only 12 VIP Weeks in 2026. VIP Week is a high-touch, Monday–Monday intensive where we build your email funnel the right way — with strategy first, and sales baked in from the start. Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Your best-ranking pages might be your biggest missed opportunity.We studied content across dozens of campaigns — from global brands like Stanley to fast-growing eCommerce stores — and found the same pattern everywhere: high-ranking pages generating almost no revenue. Not because the SEO was wrong, but because the content wasn't built to convert.After fixing this for clients, including a mortgage business (11,000 leads in 12 months) and cosmetics brand The Ordinary (451% revenue increase from content alone), we identified five things that separate content that converts from content that just ranks.In this podcast episode, I reveal:Why adding more CTAs can actually kill your conversion rate — and what to do insteadThe decision fatigue trap that sends ready-to-buy visitors away empty-handedHow to match your content to the right audience at the right moment in their journeyWhy interrupting the browsing experience costs you sales (and the seamless fix)The interactive tool strategy that generated 11,000 qualified leads in a single yearI'll take you over real examples — including some of the world's biggest brands getting this embarrassingly wrong — and walk you through exactly what high-converting content looks like in practice.And because ranking on Google is only half the battle now, I'll also cover how to get your content visible across ChatGPT, Perplexity, and Google's AI Overviews — before your competitors figure this out.As I explain in this episode:"If your content isn't doing these five things, you might just be generating traffic and rankings for the sake of it — and not actually impacting your bottom line."Listen To These Episodes NextHow SEO Works in 2026 (and How You Can Win)https://exposureninja.com/podcast/373/How To Dominate AI Search Results in 2026https://exposureninja.com/podcast/372/The BEST SEO Strategies for 2026https://exposureninja.com/podcast/368/Request a Free Review of Your Websitehttps://exposureninja.com/review/

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link -- Adam Holmgren turned three years of consistent LinkedIn posting into a $700K ARR SaaS business—without cold outbound, without a sales team, and with 80% of growth coming from organic content amplified by thought leader ads. In this episode of Pipe Dream, Adam Holmgren, co-founder and CEO of Fibbler, breaks down exactly how he built an attribution platform for SMBs by first building an audience of 25,000 marketers. Before launching Fibbler in May 2024, Adam spent years developing his point of view on demand generation, paid advertising, and attribution whilst at GetAccept—publishing consistently, giving value, and never asking for anything in return. When he finally launched his product, his audience was ready. Within two months, he had 50 paying customers purely from his network. But Adam didn't stop there. He shares the pivot that changed everything: shifting from organic-only to investing 50% of revenue into thought leader ads, specifically targeting the US market where LinkedIn ad spend is highest. The result? 400-500 signups per month, with 80% directly attributed to organic content plus paid amplification. Adam also reveals his weekend content system, his four content pillars (paid ads, brand building, founder-led growth, and personal), and why he believes distribution and brand are now the only real moats in a world where AI makes product features commoditised. Key Takeaways How to validate demand before launching: Build an audience first by giving value for years without asking for anything—then when you finally ask, conversion rates skyrocket. Why thought leader ads outperform traditional LinkedIn ads: Organic posts that already resonate are "battle-tested"—amplifying them with paid reach to new audiences dramatically improves ROI compared to brand account ads with CTAs. How to structure a sustainable content system: Plan content on weekends around 3-4 clear content pillars, schedule posts for the week, then stay active in comments during weekdays instead of writing on the fly. Why founder-led brands win in crowded markets: With 250,000-300,000 martech solutions available, distribution and brand are the only defensible moats—features alone won't differentiate you. How to convince sceptical executives to invest in brand: Start small, prove early signals (engagement from ICP, content mentioned in sales calls), then scale once you demonstrate pipeline impact over 3-6 months. The perfect LinkedIn post formula: Strong hook that creates curiosity or promises value + tactical insight or lesson learnt + no product pitch (let people discover you organically). Relevant Links and Resources Connect with Adam Holmgren on LinkedIn: https://www.linkedin.com/in/adam-holmgren/Learn more about Fibbler: https://fibbler.co What's Next If you're building a B2B brand and struggling to justify investment in owned media, start by building one person's audience consistently for 90 days—then amplify what works. The compounding effect is real. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/pipe-dreamLearn more about B2B Better: https://www.b2b-better.com

Today Alan and Mark step back from the noise to examine a market environment that feels subtly but meaningfully different. From AI euphoria giving way to harder questions, to gold's steady rise and a surprising divergence between US and emerging market inflation, the conversation centers on rotation, uncertainty, and shifting assumptions about safety. They explore whether Treasuries still anchor portfolios the way they once did, how fiscal pressures could reshape monetary policy, and why regime thinking matters for systematic investors. Beneath it all is a reminder that correlations change, narratives evolve, and adaptability remains the most durable edge in uncertain markets.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Alan on Twitter.Follow Mark on LinkedIn.Episode TimeStamps:00:00 – Introduction & market check-in02:52 – February performance: CTAs, trend following & commodities04:53 – Peak bubble? AI, metals & speculative excess07:10 – Gold demand, central banks & safe-haven flows10:40 – The AI narrative shift & tech repricing13:22 – Global rotation: US vs Europe & emerging markets15:22 – EM inflation now lower than US — why it matters21:48 – Why macro still matters (regime thinking vs stock picking)31:49 – Fiscal vs monetary dominance explained41:59 – $700B in Treasury issuance — scale of the debt...

Posting content but not booking sales calls? This episode breaks down why information alone no longer converts, and shows how to turn content into a predictable client-booking machine. You'll learn how to build a simple content ecosystem, follow a weekly cadence that hits real psychological triggers, and use strategic campaigns with clear hooks and calls to action to move strangers from passive viewers to booked calls, without needing a massive audience.   "So connection is going to be what attracts the right people to you. It's going to be content that resonates with people."   What You'll Learn: Information is a commodity—strategy is what drives conversions: What separates content that converts is how it's structured, sequenced, and tied to a clear outcome, not how much information you give away. You need an ecosystem: social platform, email list, and long-form content working together: A strong ecosystem uses social media for discovery, email for ownership and nurturing, and long-form content for deeper trust and binge consumption. Consistent content should follow four roles: connection, influence, authority, conversion: Each type serves a different psychological purpose—connection builds resonance, influence shifts beliefs, authority establishes expertise, and conversion content tells people exactly what to do next.  Trust is built faster when people consume ~7 hours of your content across multiple touchpoints: Buyers don't convert after one post—they convert after repeated exposure. Short, focused campaigns with strong hooks and clear CTAs are what actually book calls: Calls get booked when content shifts from passive posting to intentional promotion.      Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Send a textIn this quick-tip episode of The Private Practice Survival Guide, Brandon Siegel breaks down three practical ways to improve your direct mail results by sharpening one thing most campaigns get wrong: the call to action (CTA). He explains what a CTA actually is, why clarity beats cleverness, and how to structure a single, bold next step your audience can understand in five seconds or less.You'll learn how to reduce friction (so people can act fast), how to use urgency without sounding gimmicky, and how to align your direct mail CTA with a mobile-optimized landing page experience that converts. Brandon also walks through a standout case study: a clinic that used a retention-based Hawaii vacation incentive to attract and hire five physical therapists in 180 days—showing how lifestyle-driven CTAs can outperform cash bonuses when they reflect culture, values, and long-term commitment.If you want higher ROI from direct mail—whether you're recruiting, generating leads, or filling schedules—this episode provides a simple CTA checklist you can apply immediately, plus a clear action step to audit your last campaign and upgrade what happens next.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

Have you ever stared at your farm's website homepage and thought… what am I even supposed to put here? Your website is the source of truth for your brand. It's where people go to learn more, double-check you, and decide if they want to buy. And if your homepage is unclear or overwhelming, most people won't stick around. In today's episode, I'm breaking down a simple framework for what actually belongs on your farm's website homepage—so it's clear, strategic, and helps turn visitors into customers. We're talking about the specific messaging blocks every strong farm homepage is built from, and how to stack them in a way that creates clarity, builds trust, and guides people toward action. You'll learn my "pancake stack" framework, the foundational homepage sections I recommend for most farm businesses, plus optional add-ons you can pull from depending on your sales model (CSA, online store, shipping, farmers markets, meat, veggies, and more). If your homepage feels messy, confusing, or outdated, this episode will give you a much clearer path forward. Resources  Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Ep 19 – The Copywriting Sales Formula: PASTOR - Learn more about how this acronym can help you put your website home page "stacks" in the right order. Ep 9 – The Anatomy of a Great Lead Magnet- Not sure what a lead magnet it? This deep dive training will reveal it all. Ep 39 – Formula for a Perfect Tagline - use this episode to find your home page's header tagline Download my Free PDF: The 10 Most Common Website Mistakes -- use it to audit your own website as you review this project! https://mydigitalfarmer.com/websitemistakes

Hey CX Nation,In this CXWeekly Update episode #277 we walk through ideas, goals & CTAs the team at CXC has been focused on, not only internally but from the learnings we're being exposed to from clients & strategic partners on a regular basis. In this episode we walk through a few emerging trends around how AI is impacting the future of Sales, CX, Customer Success & Support + the future of work. Thanks to our friends at GoTo, Intercom & TriNet for supplying some amazing market reports that fuel this week's episodes. They collectively went out & interviewed & surveyed thousands of business leaders from across the world to see where they are in their AI foundation building efforts. Click here for GoTo Pulse of Work Report 2025Click here for Intercom Customer Service Transformation Report 2026Click here for Tri-Net State of Workplace Report 2025Don't worry we have a ton of amazing brand new guest interviews & episodes coming down the pipeline.We're also working on new forms & mediums of customer focused business content -- including my 2nd book "Make Happiness A Habit" that we are launching in the New Year. We've also been building a few new podcasts behind the scenes to take all that we've learned with CXCP & start finding other podcast areas ripe for more content. A big part of CXC's mission is to continue creating valuable customer & employee focused business leader content, including CXWeekly updates like this that are digestible, actionable & most importantly entertaining. The CXChronicles Podcast is approaching a huge milestone in the upcoming months that most podcasts will never achieve. We closing in on 300+ episodes of customer focused business content from incredible Founders & Executives from all over the world. CXC is partnered with several leading software & technology providers including Hubspot, Intercom, Freshworks, & several others who might be the difference in your CX/EX performance moving forward. We provide our clients with audits, assessments & scorecards and we provide custom CTAs centered around your content engine to drive CX/EX health, utilization & health performance for our partner solutions (Hubspot, Intercom, Freshworks), & on-demand managed services (partner led implementation, utilization performance & training for several of our partner solutions).If you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today.You know what would be even better?Go tell one of your friends or teammates about CXC's content, CX/CS/RevOps services, our customer & employee focused community & invite them to join the CX Nation!For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button).Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Tired of shouting into the social media void? What if your email list became your most powerful tool for building authority and staying connected?  In this practical episode of Bootstrap MD, host Dr. Mike Woo-Ming draws from his experience running two newsletters to deliver a step-by-step guide on creating emails that people actually open and read. He breaks down common failure modes: writing like you're charting or only emailing when you want sales, and offers a repeatable structure for hooks, stories, and soft calls to action.  Dr. Woo-Ming covers content buckets tailored for physician entrepreneurs, ideal sending frequency, simple tools like ConvertKit or Beehiiv, and organic growth strategies. Whether you're a doctor launching a side gig or a healthcare entrepreneur nurturing leads, this episode shows how newsletters foster trust and relevance without overwhelming your schedule. Perfect for busy physicians who want to own their audience and turn emails into meaningful conversations that drive opportunities. Three Actionable Takeaways: Newsletters Build Relationships, Not Just Lists Email is the only channel without algorithms blocking you, focus on staying relevant in readers' minds through consistent, value-driven content rather than sales pitches. Avoid Common Pitfalls Like Inconsistency and Self-Focus Write conversationally, not formally; send weekly to build habits; and reframe content around what helps your audience, not announcements about yourself. Use Simple Structures and Tools for Success Hook with provocative openers, share stories or insights, and end with soft CTAs. Tools like Beehiiv simplify workflows, while lead magnets like checklists grow your list organically.   About the Show:  Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it's your guide to building a profitable, fulfilling career.  Tune in weekly at  http://bootstrapmd.com   About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He's built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let's Connect: www.https://www.bootstrapmd.com   Want to start a podcast? Check out the Doctor Podcast Network!    

90% of my sales have come directly from Instagram Stories.Not reels.Not viral posts.Not trends.Stories.In this episode, I'm breaking down exactly why Instagram Stories are the most underrated (and underutilized) sales tool in your business — and how to start using them intentionally.If you're posting randomly, sharing in real time, or hoping people “just get it,” this episode will shift everything.We're diving into:Why Instagram Stories are hella powerful for salesThe intentional strategy behind how I show upWhy I rarely post in real time (and what I do instead)The ONE question I ask before posting any story: Why does she care?The 5 categories every story should fall into if you want it to convertThe difference between authentic vulnerability and trauma dumpingHow to bridge lifestyle content back to your offerWhy you need to actually sell on stories (polls, CTAs, urgency)Why framework > aestheticsHow batching removes inconsistency and overthinkingIf you're ready to stop guessing and start converting, I'm teaching my exact framework inside:✨ 10 Days of IG Stories That SellThis is the strategy behind how I've built a multi-7-figure brand using stories as my primary sales channel.Inside, you'll learn:The daily structure I useHow to rotate connection, authority, proof & sellingHow to batch story content in advanceHow to sell confidently without feeling pushyHow to turn views into buyersDoors are opening soon.Join the waitlist here:

Spring refresh season is the perfect time to stop chasing vanity metrics and focus on what actually grows your Pinterest traffic as a busy mom entrepreneur.In this episode, we break down the real engagement signals Pinterest cares about:Impressions (the starting line)Saves (the #1 long-term booster)Outbound clicks (the money metric)Why comments are nice but saves & clicks winLearn why consistency beats endless commenting, how to use Analytics to find your winning Pins, and simple action steps: stronger CTAs, fresh pinning, and duplicating what already works.FACEBOOK GROUPAUDIT

Why is my podcast not growing in 2026?Most creators think they need better promotion, more episodes, or more content. The real issue is structural. Your podcast is not the product, and treating it like one is quietly stalling your growth.If your podcast is the only thing you're building, your growth will always feel fragile.Most creators are trying to grow downloads, followers, and subscribers. But they're building their podcast like it's the final product instead of what it actually is: the front door to everything else they do.In this episode of As It Relates to Podcasting, Simona Costantini breaks down the biggest mindset shift in podcast growth for 2026. Your show is not the business. It's the introduction to your thinking. It shapes belief. It builds trust. It opens the relationship.And when you treat it like the end goal instead of the ecosystem entry point, growth stalls.You'll learn why trust always precedes conversion, how episodes build authority over time, and why the real value of your podcast happens after the listen. This episode also covers why owning your audience matters more than chasing algorithms, how clear call to actions increase momentum, and why strategy will always beat volume.If your podcast feels stuck, this conversation will help you rebuild it as an asset instead of a fragile content stream.This is about building something that compounds.Inside this episode:Why your podcast is the front door, not the productHow episodes shape belief before they sellWhy trust precedes conversion every timeThe mistake of selling too earlyWhy the real value happens after the listenEmail lists, communities, and owning your audienceWhy algorithms cannot replace direct relationshipsHow clear call to actions increase conversionsWhy too many CTAs kill momentumStrategy over volume in podcast growthIntent over outputHow to align your show with your larger ecosystemWhy systems and clarity create sustainable growthResources:Podcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vault-membership Learn about:00:00 Why podcast growth feels fragile01:00 The “grow, grow, grow” trap02:00 Your show as the front door03:00 Authority compounds over time04:00 Trust before conversion

Ever wonder why your Google Ads aren't converting, even when your targeting feels spot-on? The problem might not be your ads at all—instead, it's likely your website. Why? Well, before you sink money into paid advertising, your site needs to prove it can convert visitors organically. Otherwise, you're just paying for traffic that bounces.In this episode, Google Ads strategist Olivia Lawson joins me to discuss exactly what needs to be in place before you hit that "launch campaign" button. From crystal-clear CTAs and price transparency to your entire sales process, we're covering the foundational work that determines whether your ad spend becomes profit or just expensive data. If you're considering paid ads (or already running them without seeing results), this conversation will save you serious time and money.______________________________________________EPISODE 179.Read the show notes and view the full transcript here: https://erinollila.com/what-to-do-before-paying-for-google-ads______________________________________________Get to know our Google Ads expert: Olivia LawsonOlivia Lawson is a certified Google Ads strategist and proud data nerd based in Austin, Texas. She loves digging into the numbers, spotting what's working, and optimizing campaigns to make your ad spend work harder. Olivia helps small business owners feel confident in their Google Ads by creating clear, data-backed strategies that bring in more qualified leads and sustainable growth for their business.Check out Olivia's Google Ads ROI Calculator or visit her website to learn more about working with her.Here's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about working with me or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and products

In Episode 176 of the Best Coach Ever podcast, Lynette is pulling back the curtain on one of the biggest mindset shifts she's made in her content strategy over the last year—and why it's completely changed the way her audience engages (and buys).After an unintentional podcast break and a very real, very honest reflection on perfectionism, Lynette dives into the concept she's been drilling into her clients lately: engagement bait. Not the spammy “comment YES if you agree” kind—but intentional, conversation-driven content that turns passive viewers into real humans in your DMs.This episode is a must-listen if you're tired of chasing views, going viral with nothing to show for it, or feeling like your content is polished but flat. Lynette breaks down why conversation now converts better than visibility, how to stop treating Instagram like a broadcast channel, and what actually gets people talking back to you online in 2025.If your engagement feels dry, your DMs are quiet, or your content just isn't leading to clients anymore—this episode will completely reframe how you think about social media. If you loved this episode, don't forget to leave a 5-star rating and a quick review. It's the easiest way to support the podcast and help more coaches find these honest, behind-the-scenes conversations.In this episode, we cover:1) A Real Talk Reset: Perfectionism, Consistency & Showing Up Anyway [0:00 – 2:45]-Why waiting for “perfect” content is one of the fastest ways to disappear online.-How consistency (not polish) has driven real revenue and results in Lynette's business.2) What “Engagement Bait” Actually Means (And What It's NOT) [2:46 – 6:00]-The difference between low-quality engagement farming and real conversation starters.-Why traditional CTAs no longer work the way they used to.3) Why Visibility Isn't Converting Like It Used To [6:01 – 9:30]-The hard truth about viral content, views, and why they often don't lead to sales.-Why conversation has become the real currency on social media.4) The Shift From Broadcasting to Conversing Online [9:31 – 13:15]-Why overly educational, “talking at your audience” content is falling flat.-How content that makes people feel seen creates stronger engagement and trust.5) Creating Content That Calls People Forward [13:16 – 16:45]-How to spark comments by naming thoughts your audience already has.-Why relatability alone isn't enough—insight and reflection matter more.6) Low-Stakes Engagement That Actually Works [16:46 – 19:00]-Examples of fun, easy prompts that audiences want to respond to.-How lifestyle-based engagement builds familiarity without forcing a sales angle.7) How Casual Conversation Leads to Clients (Without Forcing It) [19:01 – 21:00]-Why most client relationships start with non-business conversations.-How trust, familiarity, and connection make higher-stakes conversations easier later.Connect with Lynette:Instagram: https://www.instagram.com/lynettemarieh Fitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://wcmprogram.com

Episode DescriptionMost travel agents think clients book once they've seen the right destination, deal, or itinerary.That's not actually how decisions get made.In this episode, Kelli breaks down how questions — not explanations — are what help potential clients move from researching and scrolling… to feeling ready to book.These are the kinds of questions you can use in your content, emails, conversations, and social media that help clients understand themselves.. which is what actually leads to confident decisions.In this episode, you'll learn:Why clients don't struggle with where to go — but with what they want from the tripHow to use questions to surface emotional and logistical frictionThe difference between pressure-based CTAs and momentum-based clarityHow to reframe your value without talking about priceHow to turn one topic into multiple pieces of content that guide clients forwardIf you've ever felt like people are “almost ready” but never quite booking, this episode will change how you think about marketing.Key Topics CoveredQuestions that reveal the real problem clients are facingClarifying expectations before destinations or itinerariesIdentifying friction without shaming or pressureReframing value away from price and toward supportInviting momentum without urgency or scarcity tacticsAction StepPick one upcoming trip type you sell (family travel, cruises, Disney, honeymoons, etc.), Create content using questions, not explanations, and watch how your conversations change.

Most coaches think being a podcast guest is about exposure. It's not. It's about intention, preparation, and knowing exactly how a podcast fits into your client-attraction strategy. In this episode, I break down what actually makes podcast guesting work for coaches — and why so many people are wasting time saying yes to interviews that go nowhere. We talk through the unsexy but critical logistics that immediately impact whether people listen to your episode or turn it off — from sound quality and camera setup to how hosts decide who they book again. I also share what I look for as a podcast host, why filling out guest forms matters more than people realize, and how to position yourself so hosts see you as a professional, not a liability. Then we get into the part most coaches skip: converting listeners into your audience. I explain why vague CTAs don't work, how to use podcast guesting to grow your list, and why sharing your own guest episodes is non-negotiable if you want clients to remember you and understand what you actually do.   CTA: Book a Connection + Direction Call to map a podcast guesting strategy that actually brings in clients: http://ravingcoaches.com/c&d

Hey family photographer, if blogging keeps getting pushed to the bottom of your to-do list because of sessions, editing, or just life… you're not alone.In this episode, I'm walking you through the exact blogging system I use to publish consistent, keyword-optimized blog posts for my family photography business — without staring at a blank screen or reinventing the wheel every month.Blogging used to feel heavy, confusing, and time-consuming for me, too! But once I built a repeatable system (and paired it with trained AI the right way), everything changed. Now I batch four blog posts a month with clarity, confidence, and zero dread.In this episode, you'll learn:Why blogging still matters for family photographers (even with AI everywhere)The “master hub” I use to organize blog ideas, keywords, CTAs, and publishing rhythmsWhy ChatGPT alone is not a blogging strategyHow I pair keyword research with AI to write blogs in my actual voiceThe exact 3-step blogging system I use every single monthHow I repurpose one blog into email marketing, Google My Business, and moreWhat consistent blogging really looks like for a solo family photographerResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/blogging-for-photographers-a-realistic-system-for-family-photographers/▸ My FULL Blogging & Visibility System (A ChatBot Suite): https://systemsandworkflowmagic.com/blogging-visibility-system▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Get 25% OFF of Flodesk with my affiliate link: https://flodesk.com/c/DOLLYDELONGEDUCATION▸ Grab the FREE 2026 Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trendsConnect with Me (Dolly DeLong Education)

In the rapidly evolving landscape of digital marketing, the integration of artificial intelligence (AI) has emerged as a transformative force, particularly in the realm of creator collaboration. The advent of platforms like Vidoser exemplifies how AI can streamline and enhance the process of connecting brands with creators, fostering a more efficient and effective creator economy. Antonio Puleo, the chief digital officer and co-founder of Vidoser, explores the functionalities and benefits of this AI-driven platform for creator collaboration.AI-Driven Platform for Creator CollaborationAt its core, Vidoser serves as an operating system for the creator economy, designed to facilitate collaboration between brands and creators. This platform is not merely a marketplace; it is an end-to-end solution that orchestrates the entire process of influencer and creator campaigns. By utilizing AI technology, Vidoser enables brands to search for and manage their campaigns with unprecedented speed and accuracy. Through a user-friendly prompt bar, brands can specify their needs, such as the type of content they require and the demographic they wish to target, and the system will suggest suitable creators from its extensive database of verified talent.An Impact on the Entire EconomyThe implications of such a platform are profound. For brands, the ability to quickly identify and connect with creators who align with their values and marketing goals reduces the time and effort traditionally required for influencer outreach. For instance, a brand like QNX, which has designed infotainment systems for vehicles, can easily find automotive influencers who resonate with their target audience. This streamlined process not only enhances efficiency but also ensures that brands can execute campaigns that are more relevant and impactful.From the creator's perspective, Vidoser offers a suite of tools designed to empower content production and enhance visibility. Creators can create profiles that showcase their portfolios and past campaigns, providing brands with insights into their work and style. This transparency fosters trust and facilitates better alignment between creators and brands. Additionally, the platform offers a creator hub that includes resources for developing a professional online presence, such as LinkedIn bios and customizable calls-to-action (CTAs). By equipping creators with these tools, Vidoser not only enhances their marketability but also encourages high-quality content production that meets brand expectations.Moreover, Vidoser recognizes the diverse needs of various stakeholders in the creator economy, including agencies and talent managers. Agencies can manage multiple campaigns for different clients concurrently, leveraging the platform to optimize their outreach and collaboration efforts. Talent agencies can upload their rosters of creators, enabling them to match their talent with relevant brand campaigns seamlessly. This multifaceted approach ensures that all parties involved-brands, creators, and agencies-can operate more efficiently and effectively within the creator economy.Opportunities and StrategiesAs the creator economy continues to grow, projected to reach a staggering half a trillion dollars by 2027, the demand for innovative solutions that facilitate collaboration will only increase. Platforms like Vidoser are at the forefront of this evolution, harnessing the power of AI to create a more connected and dynamic ecosystem for creators and brands alike. By simplifying the process of collaboration and empowering creators with the tools they need to succeed, Vidoser exemplifies the potential of AI-driven platforms to transform the landscape of digital marketing.ConclusionIn conclusion, the integration of AI into creator collaboration platforms represents a significant advancement in how brands and creators interact. By streamlining processes, enhancing transparency, and providing valuable resources, platforms like Vidoser are paving the way for a more efficient and effective creator economy. As this market continues to expand, the role of AI will be crucial in shaping the future of content creation and brand collaboration.Interview by Scott Ertz of F5 Live: Refreshing Technology.Sponsored by: Get $5 to protect your credit card information online with Privacy. Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more. Secure your connection and unlock a faster, safer internet by signing up for PureVPN today.

In the rapidly evolving landscape of digital marketing, the integration of artificial intelligence (AI) has emerged as a transformative force, particularly in the realm of creator collaboration. The advent of platforms like Vidoser exemplifies how AI can streamline and enhance the process of connecting brands with creators, fostering a more efficient and effective creator economy. Antonio Puleo, the chief digital officer and co-founder of Vidoser, explores the functionalities and benefits of this AI-driven platform for creator collaboration.AI-Driven Platform for Creator CollaborationAt its core, Vidoser serves as an operating system for the creator economy, designed to facilitate collaboration between brands and creators. This platform is not merely a marketplace; it is an end-to-end solution that orchestrates the entire process of influencer and creator campaigns. By utilizing AI technology, Vidoser enables brands to search for and manage their campaigns with unprecedented speed and accuracy. Through a user-friendly prompt bar, brands can specify their needs, such as the type of content they require and the demographic they wish to target, and the system will suggest suitable creators from its extensive database of verified talent.An Impact on the Entire EconomyThe implications of such a platform are profound. For brands, the ability to quickly identify and connect with creators who align with their values and marketing goals reduces the time and effort traditionally required for influencer outreach. For instance, a brand like QNX, which has designed infotainment systems for vehicles, can easily find automotive influencers who resonate with their target audience. This streamlined process not only enhances efficiency but also ensures that brands can execute campaigns that are more relevant and impactful.From the creator's perspective, Vidoser offers a suite of tools designed to empower content production and enhance visibility. Creators can create profiles that showcase their portfolios and past campaigns, providing brands with insights into their work and style. This transparency fosters trust and facilitates better alignment between creators and brands. Additionally, the platform offers a creator hub that includes resources for developing a professional online presence, such as LinkedIn bios and customizable calls-to-action (CTAs). By equipping creators with these tools, Vidoser not only enhances their marketability but also encourages high-quality content production that meets brand expectations.Moreover, Vidoser recognizes the diverse needs of various stakeholders in the creator economy, including agencies and talent managers. Agencies can manage multiple campaigns for different clients concurrently, leveraging the platform to optimize their outreach and collaboration efforts. Talent agencies can upload their rosters of creators, enabling them to match their talent with relevant brand campaigns seamlessly. This multifaceted approach ensures that all parties involved-brands, creators, and agencies-can operate more efficiently and effectively within the creator economy.Opportunities and StrategiesAs the creator economy continues to grow, projected to reach a staggering half a trillion dollars by 2027, the demand for innovative solutions that facilitate collaboration will only increase. Platforms like Vidoser are at the forefront of this evolution, harnessing the power of AI to create a more connected and dynamic ecosystem for creators and brands alike. By simplifying the process of collaboration and empowering creators with the tools they need to succeed, Vidoser exemplifies the potential of AI-driven platforms to transform the landscape of digital marketing.ConclusionIn conclusion, the integration of AI into creator collaboration platforms represents a significant advancement in how brands and creators interact. By streamlining processes, enhancing transparency, and providing valuable resources, platforms like Vidoser are paving the way for a more efficient and effective creator economy. As this market continues to expand, the role of AI will be crucial in shaping the future of content creation and brand collaboration.Interview by Scott Ertz of F5 Live: Refreshing Technology.Sponsored by: Get $5 to protect your credit card information online with Privacy. Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more. Secure your connection and unlock a faster, safer internet by signing up for PureVPN today.

If LinkedIn has felt like something you should use but don't quite know how, or you've been posting without much traction, this episode is for you. My guest today is Jo Saunders, known as Australia's LinkedIn Demystifier. Jo is a LinkedIn strategist who helps service-based business owners turn LinkedIn into a sales and relationship-building tool — without being pushy or inauthentic. In this conversation, we talk about how women entrepreneurs can use LinkedIn strategically — to build trust, increase visibility, and make real sales — all while showing up as their true selves. Whether you're already active on LinkedIn or feeling embarrassed by your neglected profile, Jo offers practical advice and powerful mindset shifts that will help you take the next step. In This Episode, We Cover: Why random posting isn't enough — and how to use LinkedIn with real purpose The algorithm changes in 2026 you need to know about (and how to work with them) What it means to be "appropriately human" on a professional platform How to position your offers and include CTAs without turning people off The importance of being consistent in your messaging (and how talking about too many things can confuse your audience — and the algorithm) Jo's thoughts on AI-generated content and why authenticity matters more than ever What "connect-fluence" means and how to use connection to drive influence and sales The key differences between showing up to "make friends" versus selling with service How to leverage key areas of your LinkedIn profile (Jo calls them "sales hotspots") to drive traffic and conversions Whether or not you need LinkedIn Premium — and who it's really for Why slowing down your outreach and engaging thoughtfully is the biggest missed opportunity How Jo is using leverage in her business this year by relaunching community events What "Your Business, Your Rules" means to Jo — and how she embraces it by showing up in her colourful, unique way Key Takeaways: Don't just post to be visible — post with a purpose. Know what you're selling, who it's for, and create content that helps them. Your LinkedIn profile is a credibility tool. Treat it like a landing page — make sure it's clear, current, and aligned with your message. Show up as yourself — strategically. You don't have to fit a corporate mould. Just be intentional and on-brand. Connection comes before conversion. Build influence by building trust. Engage meaningfully, and don't rush the sale. You can sell — without being salesy. Provide value first. Then give people a clear next step. Mentioned in This Episode: The HerBusiness Network Get a copy of Jo's LinkedIn Healthcheck Connect with Jo on LinkedIn Learn more about working with Jo Follow strategist Joroen Kraaijenbrink of The Big 5 of Strategy on LinkedIn Reviewer Kaye Ure, of Styling Individuals Listen to episode 330: Why "White Space" is the Secret to Getting Unstuck in Business  

Send us a textWe break down lifecycle marketing as a practical engine that connects acquisition to revenue with smart flows, clean lists and respectful cadence. Craig Zingerlein shares deliverability tactics, must-have sequences and simple tests to raise conversions without burning out.• definition of lifecycle marketing and where it sits in the funnel• flows versus campaigns, triggers and exits• lead nurture, onboarding, upsell, abandoned cart, evergreen, sunset• avoiding spammy outreach and protecting deliverability• separating cold email, CRM marketing and transactional messages• segmentation tactics to exclude bot clicks• timing windows for B2B upsells and proposal follow-up• using replies to shift from automation to one-to-one• A/B testing cadence and watching unsubscribes• mapping flows with goals, steps, content and CTAs• tools for building flow maps and where to find CraigIf this episode made things feel a little more doable, I'd love to help you take the next step with the booked out blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.Craig Zingerline is a six-time founder and the CEO of Growth Minded, where he helps startups and scaling companies drive revenue through smart lifecycle marketing. With a background in engineering, product, and marketing, Craig brings a rare full-stack perspective to customer acquisition and retention. He's also the creator of LifecycleOS, a tool that helps founders map out high-converting email and SMS flows. When he's not helping businesses grow, you'll find him running marathons, playing drums, or experimenting with new product ideas.

Welcome to the first episode of Tom's brand-new Outliers Series—a multi-part deep dive into the habits, decisions, and psychology of real estate's highest achievers!   In this series, Tom sits down with agents who are setting the example for how to compete at the highest possible level in today's market.   Tom kicks off the series talking to Chase Guiles – a TF Lists, Top Performing Agent honoree whose rapid rise has been anything but accidental.   In this episode, you'll get insights that Tom gained after analyzing 230,000 anonymous coaching sessions—and see how Chase embodies these principles through concrete actions and decision-making.   Chase's story is an example of how any agent at any level can mimic the principles of success in their own journey and skyrocket their productivity, their brand, and their GCI.    You'll even learn Chase's YouTube strategy, including why “boring but searched” beats flashy content, how to structure CTAs that convert, and the biggest mistake agents make on camera.   This episode gives you a clear look at: The behavioral changes that create breakthroughs How to align your goals with your actions The secrets to emotional regulation (the biggest success indicator for agents)  Chase's YouTube pipeline framework   If you're serious about elevating your career, mastering today's market, and becoming the outlier in your office, this is your blueprint.   Watch now. Take notes. Then take action fast.   P.S. As you'll learn in the episode, Tom Ferry Coaching has been instrumental in Chase's journey to real estate success.    If you want to mimic his rise and seize your highest potential, schedule a free Strategy Call to see if coaching is right for you:

Instagram quietly released one of its most powerful growth tools and most creators still aren't using it.In this episode, Reggie and Vitaly break down Instagram Trial Reels and how posting to non-followers first can give your content a second life without impacting your existing audience.They explain how trial reels use a separate algorithm, why this allows faster A/B testing of hooks and CTAs, and how even creators with a single video can leverage this feature for more reach, more engagement, and smarter posting.The episode also covers bulk scheduling via Vista Social, common mistakes that reduce reach, and practical tips to maximize performance.If you want to grow your Instagram audience, test content faster, and get more views without guesswork, this is your episode.Subscribe for more founder-led conversations on social media strategy, content growth, and building smarter marketing systems. Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Your gut says one thing. Your data says another. And you're stuck trying to figure out which one to listen to.Maybe you feel called to shift your content strategy, but the numbers say what you're doing is working. Or maybe you want to go all in on a new platform, but you don't know if it'll actually generate revenue.Here's what I've learned after years of consulting clients who are intuition-led but need the data and strategy component: it's not one or the other. It's both. And there's an order to it.This episode is about how to lead with your intuition—and then back it up with data so you can move forward with confidence.Inside the episode:The truth about leading with strategy when you're emotionally checked outHow to test whether your gut instinct is actually supported by revenueWhy I spent three months testing subject lines, CTAs, and timing before I committedWhat to do when you love something but the numbers don't support it yetLinks:Book a 90-Minute Brand Intensive: Buy hereLearn About 6-Month Brand Consulting: HereConnect with me on Instagram: @klc.thestudio

Favour Obasi-ike, MBA, MS takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer.A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada

You asked, we're answering. In this listener Q&A episode, Amber and Carolyn tackle the hard questions GTM leaders are wrestling with behind closed doors…from broken attribution models to navigating organizational resistance when you're trying to drive real change.In this episode:Real talk on entrepreneurship: the wins, the loneliness, and knowing when to walk awayNavigating organizational resistance when you're championing changeWhy being in the top 5% of GTM leaders means accepting you're always pushing uphillWhy first-touch and last-touch attribution keep haunting you (and how to finally escape)How to get executive buy-in when everyone's comfortable with the status quoWhy deals from different sources have wildly different ACVs and win ratesThe systematic reality of revenue generation, and why singular attribution models completely miss itThis isn't surface-level advice. Amber and Carolyn are in the trenches daily with CROs, CMOs and RevOps leaders, rearchitecting go-to-market strategies and challenging sacred cows. We're bringing real examples to this convo, honest reflections about entrepreneurship, and zero sugarcoating about what separates companies that evolve from those that don't.Keep sending your questions. We want to hear your hot takes, especially if you disagree with what we're saying.

What if AI could help you write better emails without making you sound like a robot? In this Empire Exclusive episode, Allison Hardy chats with AI expert Kinsey Soderberg about how to use AI tools (like ChatGPT) in a way that actually amplifies your authenticity, without sacrificing your voice.Kinsey breaks down the exact ways she uses AI to boost email engagement, open rates, and connection with her audience, all while keeping things human-first, creative, and actually fun! If you're even a little AI-curious, but you don't want to lose the human-ness in your emails, this episode's going to blow your mind (and possibly overhaul your inbox strategy).TAKEAWAYS:You don't have to choose between using AI and sounding like yourself. Kinsey shares how her “human-first” approach ensures every email reflects your voice, not ChatGPT's.Kinsey's “Quick Grab Prompts” are fun, swipeable prompts that she uses in her emails that skyrocket engagement and get your email list excited to hear from you.Kinsey reveals her sneaky-smart “Scrolly Box” trick for delivering long prompts without cluttering up your emails, and how ChatGPT helped her build it.Discover why “Catch the Latest” sections might just outshine the classic PS (!) and how short, punchy CTAs are outperforming wordy end-of-email pleas.Kinsey gives tactical tips to ditch the dreaded em-dash, beat the cliches, and make ChatGPT sound more you than you might on your own.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Hang out with Kinsey on InstagramVisit Kinsey on her websiteWant to learn how to host a Bundle that grows your email list with qualified buyers? Snag a spot in the upcoming Bundles That Don't Suck Masterclass.Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

 In This episode of The Kelly Roach Show, Kelly sits down with Natasha Willis, Co-Founder of School of Bots, to unpack what's actually working on Instagram in 2026: from DM funnels and ManyChat optimizations to ad strategies, content formats, and backend systems that convert attention into revenue. Natasha and her team have worked with industry leaders, helping generate over $97M in online growth. In this conversation, she breaks down how high-performing brands are replacing traditional funnels with conversation-driven conversions, why one-word CTAs still work, and how to optimize every step from content, to DM conversation, to the sale. You'll learn: The simple ManyChat tweaks that can triple conversions How to structure content and CTAs for non-followers How to blend organic content with paid ads for scalable growth The content formats that are winning in 2026 If you're posting consistently but not seeing the ROI you want from social media, this episode will fundamentally change how you think about Instagram as a growth engine. Timestamps: 04:40 – What a DM Funnel really is (and why it converts better than websites) 11:30 – The biggest ManyChat mistake most businesses are making 17:20 – Email-first vs. name-first: the data-backed shift 20:05 – New follower DM automations that are working now 23:40 – How to pre-qualify DM conversations at scale 26:00 – Organic content vs. paid ads: how they work together in 2026 29:30 – Trial reels, testing headlines, and scaling what works 32:20 – Do followers still matter?  35:10 – CTA strategies: why every post needs a next step Resources Mentioned: Connect with Natasha Willis on YouTube for tutorials, playbooks, and strategy breakdowns: https://youtube.com/@natashatwillis   Follow Natasha on instagram: https://instagram.com/natashatwillis Work with Natasha: https://schoolofbots.co 

Send us a textWhat happens when your biggest lead source vanishes overnight? We dig into that turning point with Austin Armstrong—CEO of Syllaby, co-founder of AI Marketing World Conference, best-selling author, and creator with 4M+ followers—to unpack how to turn volatile attention into a durable business. From the TikTok ban that exposed platform risk to the systems that now power his growth, Austin shows why views don't pay the bills unless you build the pipes behind them.We get specific about trust and community: how a sharp personal brand, consistent value, and real conversations in the comments transform casual viewers into advocates. Austin breaks down the series playbook that's driven billions of organic views—repeatable hooks, swappable middles, and clear CTAs that invite binge behavior across platforms. You'll hear practical examples, from “ChatGPT secrets you should know” to “real or fake” formats that educate and entertain while feeding search and playlist discovery.AI takes center stage as a force multiplier, not a replacement. Austin shares how Syllabi surfaces trending topics, generates scripts, produces videos with modern models, and schedules across social, helping teams blanket their niche with relevance. We draw the line between what to automate and what to own: let AI handle the tedious production and distribution; keep humans on POV storytelling and authentic engagement. We also tackle ethics head-on, calling out fake AI UGC and avatar “reviews” as trust killers that invite regulatory trouble.If you've wondered how to balance short-form reach with long-form depth, or how a modern CMO can use time inventories to buy back hours for strategy, this conversation offers a clear blueprint. Expect actionable frameworks, candid pitfalls, and a renewed focus on systems, trust, and ethical leverage. Subscribe, share with a marketer who needs it, and leave a quick review—then tell us the one workflow you'll automate this week.This episode was recorded through a Descript call on December 18, 2025. Read the blog article and show notes here: https://webdrie.net/virality-wont-pay-your-rent-but-systems-might-with-austin-armstrong/..........................................................................

Most marketing and revenue leaders know their data model is flawed. The elite ones actually architect something new. This is how.This episode is part of a 5-part series exploring the journey B2B revenue leaders take from reactive chaos to finally understanding, measuring, and transforming their entire Revenue Factory. Each stage represents a critical inflection point and the exact moments that separate leaders who consistently hit targets and drive real, provable results.This episode explores Stage 4: Architecting Transformation—where you shift from recognizing what's broken to designing what comes next. This is where transformation moves from concept to practice.What We Cover in This Episode:The two realizations that trigger readiness for transformation: understanding the career-ending cost of staying in a broken system AND seeing lived proof of what's possible when you rebuildThe 4 core elements your new data model MUST have: removing department silos, multi-dimensional tracking, the new GTM stages, and unified metrics with separate accountabilityWhy the old Demand Waterfall model is structurally broken and what the Engage → Prospect → Pipeline framework unlocksHow to operate GTM like a relay race instead of siloed teams competing for creditThe exact business case framework to get leadership buy-in (including how to quantify the revenue you're leaving on the table)Build vs. buy: Understanding the "Time Tax" and why elite teams move 4–5x faster with proven frameworksThe 3 critical mistakes that kill transformation before it even starts and how to avoid themThis is the episode for every revenue, marketing, or GTM leader who has ever thought:"I know what needs to change, but I don't know where to start""How do I get leadership to invest in this transformation?""What does the new model actually need to look like?"Stage 4 is where you become the architect of your own transformation. This is where you stop talking about change and start building it.

You can have an audience and still feel frustrated (and underpaid with your podcast).That's the part most podcast hosts don't know how to explain and it's why so many assume they need more visibility, more episodes, or better CTAs.In this episode, I'm reframing that assumption.Because when a podcast isn't converting, it's almost never a content problem.It's a belief problem.I'm unpacking why host/listener proximity* (alone isn't enough..And how even “good” podcasts quietly lose momentum when belief isn't being carried forward on purpose.This episode is not about tactics.It's not about growth hacks.And it's definitely not about posting more.Instead, I'm walking you through:why authority breaks down even with loyal listenerswhat's actually happening when people listen…and do nothingthe subtle leadership gaps that cause podcasts to feel heavy instead of decisiveIf you've ever thought, “My audience loves me… so why isn't this working?” this episode answers that question.By the end of our time together, you'll have:a clearer way to diagnose why an episode didn't converta different way to think about your role as the hostlanguage for what's really stalling momentuma sharper sense of what matters next.You'll also learn about building belief between episodes — and why I treat my podcast as infrastructure, not content.If you want to stay in proximity with that level of thinking, I invite you to join my weekly newsletter, Mic Drop Mastery, where I write to you as the CEO of your podcast, not the content creator.And if you're ready to see how belief actually moves across episodes, I'll point you to the Podcast Flywheel inside the episode.*I know Tony Robbins says Proximity is Power".  I've got a slight take on that. Listen to find out what it is!podcast monetization, make money podcasting, podcasts that convert, converting episodes, the virtual podcast school

One of the biggest challenges subscription box owners face isn't a lack of ideas. It's knowing what to promote, when, and how to stay focused without feeling like you're leaving money on the table. In this first episode of our new Ask Sarah series, I'm joined by Launch Your Box member Jenn Klein, founder of The Woodland Hare. Jenn brought a question that so many box owners quietly wrestle with: “Sometimes I feel torn between promoting the subscription box and promoting other items. When I post too many things in one day, they don't seem to be seen. Should I mainly focus on the subscription?” If you sell both a subscription and one-off products, this episode will bring instant clarity. Why This Confusion Is So Common I started by telling Jenn what I want you to hear too: you're not doing anything wrong. This tension shows up when you care deeply about your business and you're trying to make smart decisions. But when everything gets promoted equally, the message can get muddy. And that's when audiences scroll past instead of taking action. Clarity isn't about doing more. It's about choosing a clear direction. Your Subscription Is the Main Character Here's the core of the coaching I gave Jenn: Your subscription box is your recurring revenue engine. It's the offer that builds stability, momentum, and long-term growth, so most of your marketing should lead there. That doesn't mean your shop products don't matter. It means all roads point back to the subscription. I call this the 70% Rule: About 70% of your content should lead to or support your subscription box. The remaining 30% can spotlight shop items, behind-the-scenes moments, or lifestyle content, as long as it still connects back to the box when possible. How to Promote Other Products Without Losing Focus Instead of promoting everything separately, I encouraged Jenn to think about integration. Your shop products can: Tease what's coming in a future box Highlight past box favorites Show how items pair together in real life Reinforce the value of being a subscriber (“Subscribers saw this first!”) This is exactly how I approach my own businesses. Even when I'm showing a one-time product, the direction of the post still leads people toward the subscription. A Simple Weekly Content Rhythm We also talked through how to simplify content planning so it feels supportive, not overwhelming. A consistent rhythm might include: Sneak peeks and theme teasers Subscriber photos or unboxings Short educational posts answering FAQs Lifestyle shots showing products in use Clear, confident CTAs to join or stay subscribed The goal isn't perfection. It's focus. Coaching Toward Simplicity (and Ease) One of the most important reminders I shared with Jenn was this: You don't need to be everywhere, doing everything, all the time. When you simplify your focus, your audience knows what to do. And you get to show up with more confidence and less pressure. If You're Feeling Torn Right Now… Come back to this question: What do I want to grow long-term? Let that answer guide your content, your energy, and your decisions. Your other products aren't going anywhere. They can support the big picture without stealing the spotlight. Join me for this special “Ask Sarah” episode of the Launch Your Box Podcast and let's simplify your content strategy so your subscription can grow with clarity and confidence. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

In this episode, Carolyn and Amber break down a real-world case study of a $25M ARR enterprise SaaS company in a highly regulated industry that came to Passetto with strong teams, active demand, and declining win rates...but no reliable way to explain the genetic makeup of their deals or prove how marketing influenced revenue.We break down what surfaced during a 14-day analysis: why most opportunities had no clear lineage, how underperforming channels like paid search were absorbing spend without driving meaningful conversion, and how marketing influence effectively disappeared once deals entered the sales cycle.Most importantly, we share how rebuilding visibility across the funnel can turn win rate into a controllable lever, and why we estimate this shift alone could unlock ~$1M in incremental revenue, without increasing pipeline volume, budget, or headcount.We break down the insights their team uncovered:Why 80% of opportunities ($3.5M) had no explainable lineage, making pipeline creation effectively invisibleWhy paid search underperformed by driving low-intent traffic instead of pipeline-ready buyersHow marketing influence dropped to near zero in late-stage deals, leaving active opportunities unsupportedWhy win rate, not pipeline volume, was the primary revenue constraintHow improving visibility alone created a clear, estimated ~$1M revenue upside using the existing pipeline and budgetThis episode shows how a clear view into what actually drives revenue became a forcing function for action, giving this team's leadership the confidence to move fast, fix foundational gaps, and use the findings as a business case for planning the first two quarters of 2026.

Episode 478 features Adriana Tica, Founder of Strategic AF, to share her in-depth State of Solopreneurship Report for 2025 and why it matters for your business in 2026.Chapters: 00:00 — Adriana returns + why solopreneur data matters 01:00 — Why she built the report (bad benchmarks + “MrBeast metrics”) 02:18 — Rapid Fire 1: fortune cookie message (unique like everyone else) 04:17 — Rapid Fire 2: her next “Just Get Started” (community in 2026) 07:15 — Rapid Fire 3: silencing the inner critic 09:43 — Rapid Fire 4: Perfectionism, delayed launches, typos, and the Pratt-Fall effect 12:00 — Rapid Fire 5: Do you learn more from wins or losses? (and the role of timing) 15:03 — The newsletter correlation: why top earners all have one 23:43 — LinkedIn drives revenue… but “owned channels” are the 2026 focus 26:14 — CTA strategy: reverse planning your content around offers 33:04 — Services as the cash cow + why products require massive trust/audience 36:36 — Revenue bragging vs profit reality (margins matter) 38:49 — The 2 biggest levers: owned channels + pick your business model 42:57 — Why you start with services, then productize from patterns 46:09 — Wrap-up + where to find AdrianaSolopreneurship can feel like you're building in a vacuum until you realize you've been benchmarking your “pilot episode” against someone else's “season three.” In this episode, Adriana Tica returns to break down her State of Solopreneurship Report. Why she built it (spoiler: rage), what the data actually says about making money as a solo operator, and the uncomfortable truth about chasing algorithms, “six-figure launches,” and creator-business hype.What you'll learn:If you're tired of marketing fluff and want real-world levers you can pull in 2026—this one's for you.Why most solopreneur “benchmarks” are fake (and mentally expensive)The common thread among $500K–$1M+ solopreneurs (hint: newsletters)LinkedIn vs “owned channels” and how to stop renting your audienceHow to build CTAs that don't feel gross (and actually convert)Services vs products: traffic game vs relationship gameWhy “7-figure business” talk is meaningless without margins

Work with Kevin: ⁠⁠⁠⁠⁠⁠Apply to the Grow The Show Accelerator⁠⁠⁠⁠⁠⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Leads not turning into paying customers? In this episode, Kev Michael shares the email strategy that boosted his revenue 226% and helped him cut $80,000/month in ad spend. You'll learn how to get your audience to join your email list, write emails that "win the click," and create content that drives sales! Topics discussed: Introduction (00:00) Why email is better than paid ads (04:01) Lead gen vs. lead nurture content (07:34) How to get your audience on your email list (11:12) Types of newsletters and lead magnets (13:23) How to create high-converting landing pages (16:44) 3 types of emails that drive sales (18:51) Need help with your CTAs? Listen to episode 222 of Grow the Show! https://podcast.growtheshow.com/222-why-nobodys-buying-from-your-content-simple-fix/ MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This episode was produced by Podcast Boutique ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastboutique.com⁠⁠⁠⁠