Podcasts about ctas

You know what you want your podcast to do for your business, but does your audience? Today's episode is part of a series all about turning your podcast into an evergreen marketing machine. In this episode, I'm breaking down how to use CTAs (Call To Actions) to drive your content and grow your business. This is part 2 of our series on Turning Your Podcast into an Evergreen Marketing Machine.Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you'll also find resources, show notes, and more for the Clocking In Podcast.Find it Quickly: CTAs and how they drive your content (0:38)3 types of CTAs to consider (2:50)Using CTAs in your podcast episodes (6:37)Offering education with CTAs in Clocking In (8:08)Selling products with CTAs in Clocking In (10:23)Promoting programs with CTAs in Clocking In (11:53)Growing a service-based business with CTAs (14:04)Audit your last five episodes (16:22)Mentioned In This Episode: Let's Connect: gaffincreative.com/contactEpisode 176 Mic Check Retreat Roundtable: gaffincreative.com/176-mic-check-retreat-roundtable-real-advice-from-seasoned-podcastersEpisode 172 Why Successful Women Entrepreneurs Don't Do It All Themselves: gaffincreative.com/172-why-successful-women-entrepreneurs-dont-do-it-all-themselves-hiring-a-producerEpisode 158 How To Handle Guest Communication As A Podcast Host: gaffincreative.com/158-how-to-handle-guest-communication-as-a-podcast-hostEpisode 154 What You Should Know Before You Launch A Podcast: gaffincreative.com/154-what-you-should-know-before-you-launch-a-podcastMic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinReview the Transcript: https://share.descript.com/view/zCLkHEdkmxH Hosted on Acast. See acast.com/privacy for more information.

We welcome our latest guest, Jessica Rhodes — founder of Interview Connections (pioneer podcast booking agency), to the show! She joins us to share how podcast guesting helps health coaches attract clients, monetize content, and build authority—plus practical steps to start now. In this episode, Jessica breaks down why guesting is the fastest path for health coaches to create content, grow visibility, and generate leads—especially when your best ideas surface through Q&A conversation. We cover when to host vs. guest, how to monetize (funnels, CTAs, affiliate marketing, repurposing), and why the green-room connection (before/after the interview) often drives real business. Why this matters for health coaches Complex, personalized services convert best through conversation, not scripts. Guesting = low-lift content creation + instant authority via borrowed audiences. Hosting builds a home base; guesting builds reach. Use both strategically. Key takeaways Start as a guest to clarify messaging; then consider launching your show. Treat your podcast (hosted or guest spots) as part of a marketing funnel: problem → value → clear CTA every time. Monetize beyond ads: affiliate offers, service enrollments, lead magnets, networking with hosts. Repurpose every interview: short clips, reels, emails, blogs—one appearance = weeks of content. Leverage the green-room chat (off-air). Relationships there often become clients, partners, or affiliates. Follow demand: pitch shows where your ideal buyer already listens. Action steps (do this next) Define one offer + one CTA you'll use on every interview. Draft 5–7 signature questions you answer brilliantly (and suggested questions for hosts). Create a repurposing checklist (clips, quotes, newsletter, LinkedIn/IG posts). Build a simple booking page/lead magnet to capture interest from episodes. Pitch 5 aligned shows this week—or work with a specialized podcast booking agency. Host vs. Guest — equal power, different benefits Guesting: Audience growth, authority by association, faster lead gen. Hosting: Consistent nurture for your list, message control, deeper brand assets. Monetization quick hits Funnel-first: every episode points to one next step (quiz, call, free training). Affiliate marketing works with small but engaged audiences. Track results: appearances → traffic → email signups → sales. Support the show Rate/review on Apple Podcasts and share with a coach who needs a guesting strategy. Free resources from the host: omarcumberbatch.com (5-Day Sugar Challenge; Hidden: The Six Not-So-Obvious Ways to Get Your Clients Unstuck).  

Sounding “salesy” can be a huge fear for new business owners. There is this underlying fear for a lot of founders and marketers that by promoting offers, it means they're being inauthentic. In this episode, Emma zeroes-in on email specifically, and breaks down the mindset blocks and copywriting mistakes that keep founders from confidently selling to their lists. If you've ever worried about sounding pushy, cringe, or like a used car salesman, this one's for you. Emma unpacks what “salesy” really means (spoiler: it's a mindset, not a tone) and offers practical tips to shift your copy while keeping your voice authentic. You'll learn how to build trust through storytelling, add value in every message, and write with clarity so you can confidently invite your audience to buy. Plus, she shares how to optimize your automated nurture sequences so they work for you while you sleep. Listen in as Emma explains: Copy tweaks that create clarity and boost conversions The power of storytelling and soft CTAs in your emails Why your nurture sequences are your best hidden sales asset And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  

Most lawyers are trapped in feast-or-famine mode, manually chasing leads and burning out. What if your firm could attract qualified prospects, convert them automatically, and scale without the constant hustle?Sam Mollaei and Neil Tyra unveil the Rapid Law Firm Growth Formula—a proven 6-step system combining high-converting ads, virtual intake specialists, and ROI tracking. Learn how to create ads that attract your ideal clients, qualify leads automatically, and let virtual intake sign clients while you focus on practicing law.Key Takeaways from Sam and Neil:1. Create Ads To Attract LeadsRun targeted ads that address audience pain points, like "Injured in an accident?" with strong CTAs such as "Click ‘Learn More' to see if you qualify," and leverage platform optimization for better performance.2. Qualify LeadsUse tools like Facebook Lead Forms or landing pages to ask essential questions that filter out unqualified leads, and automate the process with tools like ChatGPT to streamline qualification.3. Integrate Leads Into a CRMAutomate lead management by connecting CRM tools like Zapier to ensure seamless data flow and set up automated follow-ups through text and email.4. Have Dedicated Virtual Intakers To Sign Up Clients For YouHire virtual intake specialists to focus on qualifying and signing up clients quickly, offering a cost-effective solution, and ensuring timely follow-ups to maximize conversions.5. Scale Marketing Budget to Match ROITrack CPA and CLV to assess profitability and scale spending on campaigns with at least a 200% ROI, using live dashboards to reallocate funds effectively.6. Rinse and RepeatRefine ads, automations, and processes regularly to improve performance and scale into new markets once the system is running smoothly. "We've seen ourselves becoming closer to more and more of the virtual intake. It's like we're what we focus on. Much easier, much faster, more room to scale, easier to train." — Sam Mollaei"Having the data to make that decision is key, and your live dashboard is the penultimate development of those numbers, to the point where you have this graphic and visual tool that lets you answer these questions in real time. It makes the decision point easier." — Neil Tyra

If your LinkedIn feed looks like a museum of giant n8n screenshots and “comment to get the guide” posts…good. That means the playbook works—when you do it right. Paolo breaks down the exact framework his agency uses to turn LinkedIn into a repeatable inbound lead engine for B2B—especially SaaS, agencies, and info businesses.What You'll LearnLead magnet mechanics that still crush: how to pick the right asset (templates vs. guides), formats that perform (Notion docs, Miro boards, short scroll videos), and the “perceived value + curiosity + scarcity” combo.Hooks that make people click “See more”: trigger desire, fear, or curiosity in the first 3 lines.Pattern interrupts that boost reach: why oversized workflows, zoom-ins, and 10-second sped-up videos spike hover time and help the algo.Profile-as-landing-page: how to structure your headline, Featured section, and CTAs to funnel traffic without tanking post reach.Nurture after the comment: DM prompts that qualify intent, when to drop case studies, and how to avoid low-intent “free audit” traps.Where this shines: B2B SaaS, agencies, consultants/coaches—audiences that are active on LinkedIn and buy from content.Paolo's Playbook (Step-by-Step)Pick the problem (one ICP pain your offer solves).Choose the asset format based on buyer type:Done-for-you buyers → plug-and-play templates.Education/info buyers → guides/videos.Design the preview media to signal value and create curiosity:Notion table of contents screenshot, massive Miro flow, or a 10-sec scroll video.Write the post like this:3-line hook (desire/fear/curiosity).Promise + what's inside.CTA to comment (optionally “repost for priority”).Light scarcity (e.g., 48-hour window).Delivery & DMs:Send the asset, ask an easy reply (“Are you posting on LinkedIn yet?”).Qualify with 1–2 follow-ups, then make a clear offer with outcomes + timeline (+ guarantee if you have one).Nurture cadence (next 2–3 days):Day 1: Case study (story format: before → intervention → after; CTA to book).Day 2: Technical value post (lower engagement is fine; it nurtures).Add strongest case studies to Featured on your profile.Links without nuking reach:Push to profile/Featured or drop links in comments; edit the post later to add the link after it's cooked.Tactical NuggetsComments > Likes (weightier signal + more hover time).Avoid bot pods; if you coordinate engagement, keep it real accounts and relationships.For SaaS without a free trial, push to a free setup/usage guide that inherently requires the product.Use storytelling in case studies; people remember transformations, not dashboards.If you're running volume lead magnets, expect lower engagement on deep-dive posts—that's normal and still effective.Tools & Formats MentionedNotion (TOC screenshot as lead magnet preview)Miro (big workflow screenshots)n8n (automation diagrams that stop the scroll)Short scroll videos (10–15s, autoplay pattern interrupt)AI voice agent (optional MOFU experiment to educate and qualify at scale before handing off to a human)Who This Works Best ForB2B SaaS (often top performer)AgenciesConsultants/CoachesAny ICP that's active on LinkedIn and buys based on content/authoritySponsorTalent Fiber — Hire world-class global talent (engineers with 7+ years' experience, U.S. time zones, excellent English) at ~⅓ U.S. cost. They're an outsourced HR partner, handling compliance, payroll, and employee happiness—with a free replacement if it doesn't work out. Learn more: talentfiber.comConnect with PaoloLinkedIn: https://www.linkedin.com/in/leadgenwiz/

Unlock the secret to turning your voiceover demo reel into a client magnet. Discover how a genre-specific landing page can transform your VO career from part-time hustle to full-time success. This video breaks down the exact steps to craft a high-converting demo reel landing page that speaks directly to your ideal clients, boosts SEO, and drives bookings. Learn how to understand your client avatar, write persuasive copy, optimize for mobile, and use powerful CTAs that get results. Don't miss this blueprint to grow your voiceover business and finally make the leap to full-time!Grab your FREE Ultimate Voiceover Demo Reel Landing Page Checklist: https://welcome.vopro.pro/demo-page-checklistKeyword Research: Google Keyword Planner: https://business.google.com/us/ad-tools/keyword-planner/Ahrefs: https://ahrefs.com/#VoiceoverTips #DemoReelLandingPage #VoiceoverCareer #FullTimeVO #VoiceoverMarketing #VOTips #VoiceActorSuccess #VOPro #VoiceoverBusiness #DemoReelLinks: (When possible, I use affiliate links and may earn a commission. See disclosure below.)▶️ Subscribe: https://vopro.pro/youtube

Feeling like your Etsy sales have dipped recently? You're not imagining it and Etsy's Q2 2025 earnings report confirms it.In this episode, I break down exactly what's going on behind the scenes at Etsy, why sales are down platform-wide, and what it means for you as a handmade business owner. We'll talk about rising fees, buyer hesitation, and Etsy's push toward AI and personalisation... all without the corporate waffle.But more importantly, I'll walk you through what to actually do about it. Whether you're on Etsy, your own website, or both, you'll leave this episode feeling calm, clear, and ready to take control of your strategy again.✨ We cover:What Etsy's report really reveals (and what most sellers miss)Why it's not you - it's the current buying climate4 things you can do right now to strengthen your shopThe truth about fees, platforms, and where to focus nextIf you're feeling a little lost or discouraged, this episode will help you zoom out, realign, and move forward with purpose.

Is your podcast suffering because you're too nice? In this episode, I call out the people pleasers because trying to make everyone happy could be killing your podcast's impact (and ROI). I see it over and over: podcasters letting guests ramble, avoiding clear CTAs, skipping structure and systems, all in the name of being nice. In this episode, I break down exactly how people pleasing shows up in (and hurts) your podcast: On air: letting guests hijack your show and ignoring your listener Behind the scenes: missing deadlines and burning out because you didn't set boundaries In your business: holding back your offers, afraid of sounding too salesy And the biggest trap of all… avoiding niching because you don't want to leave anyone out If you've been putting everyone else's comfort ahead of your podcast's purpose, this is your wake-up call. Your listener needs you to show up with confidence and clarity, not deliver watered-down content and wobbly leadership. So, let's talk about how to stop people pleasing and start podcasting like a pro.

What if AI made switching platforms effortless—and what would that mean for SaaS? This week on Topline, Sam Jacobs, Asad Zaman, and AJ Bruno unpack the latest headlines around Databricks, Snowflake, and Ramp to explore whether AI is truly shifting the foundations of enterprise software. They debate the reality behind “vibe coding,” question whether AI is actually boosting productivity (or just slowing us down), and discuss why so much of today's AGI conversation feels overhyped. Plus: the rise of nano agents, the illusion of developer efficiency, and what jobs might look like in 2030.   Thanks for tuning in! New episodes of Topline drop every Sunday and Thursday.   Don't miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. Use code TOPLINE for 10% off your GA ticket.   Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. Subscribe today.   Tune in to The Revenue Leadership Podcast every Wednesday, where host Kyle Norton talks with real revenue operators and dives deep into what it takes to succeed as a modern revenue leader.   You're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!   This episode is sponsored by UserEvidence. Want to know what actually moves the needle on trust? Download The Evidence Gap, a data-backed report on the customer proof that drives real results. Get it now at userevidence.com/evidence.   Key Chapters: (00:00) - Welcome and Introductions  (02:00) - The Retreat Recap and Business Decisions  (04:30) - The Vanishing Switching Costs in SaaS and Cloud  (07:00) - Skepticism Around Kubernetes and Cloud Portability  (09:00) - Middle Market and SMB: Where AI-Enabled Switching Gains Traction  (12:00) - The Paradox of Switching Costs and Enterprise Inertia  (15:00) - The Ramp Phenomenon: Outpacing Incumbents with AI-Driven Finance  (18:00) - Future of Finance Teams: Human + AI Agents Collaboration  (22:00) - The Challenge of AI Hallucinations and Model Reliability  (26:00) - The Reality Check: AI Tools Slowing Developers Down  (29:30) - The Evolving Role of QA: More Fun or More Tedious?  (34:30) - Vibe Coding: Promise, Reality, and Use Case Limitations  (38:30) - Centralized AI Agents vs. Specialized Nano Agents  (42:30) - Envisioning 2030 Businesses: AI's True Impact Unfolds  (45:30) - Defining General and Super Intelligence: Myth vs. Reality  (50:30) - The AI Singularity and Moral Frameworks: Can Machines Learn Ethics?  (54:30) - The Grains of Sand, Rubik's Cube Permutations, and AI Complexity  (57:30) - Lighthearted Hot Takes: WNBA Enjoyment & Infinity Skepticism  (59:00) - Shoutouts to Masterminds, Meals, and Podcasts  (01:02:30) - Parting Thoughts on AI Adoption and CTAs for Listeners

Learn how to stop wasting money per lead on bad CTAs If you're spending thousands of dollars per lead and wondering why your landing pages aren't converting, this episode is for you. The marketing world is obsessed with fancy ads and perfect audiences, but here's what I know - most of the time, your biggest opportunity is sitting right there on your landing page. In this episode, I sat down with Sahil Patel to uncover the shocking truth about why common call-to-action buttons like "Request a Demo" are killing your conversions, and reveal the simple changes that can double your results. We talked about how B2B sales is heading for a massive disruption, just like how Tesla and Carvana completely changed car buying forever. Sahil Patel runs a company called Spiralize and this guy has the proof to back up everything he says. He's tested over 1,500 different websites with millions of visitors, so when he tells you what works and what doesn't, you should pay attention. What I love about Sahil is he doesn't just talk about fancy theories - he breaks down website stuff into simple tips that you can use right now. He shares helpful advice on LinkedIn four times a week, and his superpower is showing businesses exactly why their websites aren't making money and how to fix them today. KEY TAKEAWAYS: "Request a Demo" is the worst-performing call-to-action button because it sounds passive and reminds people they have to talk to a salesperson. "Get Started" and "Get a Demo" are the highest-converting CTAs because they're action-focused and don't feel like you're asking for something. Your landing page headline must match your ad copy exactly - if your ad says "cat food" but your page shows "dog food," people will leave immediately. Younger generations (Gen Z and Millennials) hate phone calls so much that B2B sales will shift toward self-service buying, just like Tesla and Carvana did for cars. You need at least 100 form submissions on each version of your test before you can trust the results and make changes. Shorter, more skimmable landing pages work better than long ones because people spend less than two minutes reading your page. AI can help you write faster first drafts of copy, but humans still need to refine it and create emotional hooks that connect with buyers. Having a therapist before you need one is critical for business leaders because running a company means living through constant ups and downs. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Are you a coach using video to grow your business but struggling to turn those videos into real leads and clients? This episode is your game-changer. Tune in to learn a proven, step-by-step video funnel strategy that's generating consistent inbound leads from just 1–2 videos a month—even in 2025's changing content landscape. You'll discover how to shift from outdated lead magnets to high-converting “micro win offers,” how to spark meaningful conversations with warm leads, and how to turn engagement into booked calls and clients. Whether you're in fitness, health, or coaching, this is a must-listen to create content that actually converts.   “Stop being so damn vanilla. Maybe you have to be more polarizing with your stuff. Maybe, just maybe you have to get better at your skills. Go figure.”   Key Takeaways: Simple Video Funnel = Consistent Leads A well-crafted video funnel using just 1–2 strategic videos a month can consistently generate inbound leads and clients when done correctly. Long-Form Video Is Back Studies from Meta and Google show that long-form content is crucial for conversions, with buyers needing around 7 hours of content across 11 touchpoints and 4 mediums before making a purchase. Magic Money Math Is Essential Knowing your key performance indicators—especially your "magic number" (e.g., how many call offers or conversations you need daily)—helps you stay focused on income-producing actions. Micro Win Offers Outperform Traditional Lead Magnets Instead of outdated PDFs and guides, offer quick, high-value tools (like GPTs, calculators, or checklists) that create tangible results in under 10 minutes to build trust and generate interest. Messaging Must Match the Market If your content isn't getting engagement or leads, the issue is likely your messaging. Speak the right words, in the right way, to the right people to create connection and conversion. Engagement Begins with Strategic Content Conversion content campaigns that include posts with clear hooks and CTAs lead to warm conversations in the DMs, which then turn into booked calls and sales—without needing cold outreach.     Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Sick of posting on Instagram and getting crickets? This episode is your full, step-by-step training on how to turn your handmade Instagram into a sales-driving machine - without feeling salesy or spending all day online.Steph breaks down the exact strategy that handmade business owners need in 2025, including:What to post (and why!) using the 4 Value PillarsHow to plan your weekly Instagram rhythm without burning outThe difference between “Going Wide” for growth and “Going Deep” for conversionsReal examples you can steal (whether you sell candles, mugs, or knitwear)And how to sell confidently, without needing a hot shower after every post

Both podcast hosts and guests struggle to get listeners to take action after listening to episodes. This is because the call to action (CTA) is often unclear, scattered, or too complex. In this episode, Alex Sanfilippo along with Luis and Fonzi Camejo share a 6-step framework to help podcast hosts and podcast guests create focused, compelling calls to action that actually get results. Get ready to simplify your message, guide your listeners, and turn listeners' attention into action!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/342Chapters00:00 Introduction to Podcasting and Personal Connections01:53 The Importance of Calls to Action in Podcasting05:19 Developing Trust and Authority with Listeners09:44 The Power of a Singular Call to Action12:20 Relevance and Coherence in Calls to Action15:43 Dynamic Insertion and Evergreen Content18:32 Visualizing Frameworks for Effective Communication19:56 Engagement Levels and Call to Action Strategies21:51 Creating Anticipation: The Power of Teasers22:36 Crafting Memorable URLs and Easy Navigation24:31 Value Reinforcement: Ensuring Alignment with Expectations26:00 The Importance of Value-First Approaches30:00 Innovative Opt-In Strategies for Audience Engagement32:19 Building a Community Focused on Action and AccountabilityTakeawaysCalls to action are crucial for podcast success.Overwhelming listeners with options can lead to inaction.Building trust with your audience is essential.A singular call to action is more effective than multiple.Relevance to the topic is key for effective CTAs.Dynamic insertion can keep content evergreen and relevant.Listeners appreciate transparency and value in content.Testing different CTAs can lead to better results.Simplicity in CTAs helps listeners understand and engage.Developing a relationship with the audience enhances response rates. Visual frameworks help audiences visualize concepts easily.Engagement levels dictate the length and depth of calls to action.Creating anticipation can enhance listener retention.Memorable URLs improve audience navigation and recall.Value reinforcement is crucial for maintaining audience trust.A value-first approach can lead to better audience engagement.Innovative opt-in strategies can enhance audience interaction.Building a community fosters accountability and action.Clear communication reduces confusion and increases conversions.Encouraging actionable steps is essential for audience growth.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/342

The episode that reveals why mamas admire you, but don't hire you...You're showing up. You're posting consistently. You've got the passion, the presence, the energy.But if your dream client can't clearly answer “How do I work with her?”—she won't.This final episode in the Booked Out Energy series is a gut-punch of truth—and exactly what you need if mamas keep cheering you on but not hiring you.We're talking about The Clarity Gap—the sneaky but destructive sales killer hiding in plain sight in your doula business. It's what causes potential clients to love your vibe but scroll right past your offers. It's what keeps your doula marketing inspirational… but not profitable. And it's costing you inquiries, bookings, and income every single day.In this episode, you'll learn:What the clarity gap actually is—and how it shows up in your content, captions, and consultsWhy your audience might be confused (or overwhelmed) by your offer, even if they love your messageHow to shift from vague energy into bold, clear doula business messaging that convertsTangible examples of high-converting CTAs, bios, and offer pitches that work without being salesyHow to turn your doula Instagram strategy from “educational and admired” to “booked and banked”Because here's the deal: clients don't hire doulas they admire. They hire doulas they understand.So if you're tired of watching your content inspire people without getting you paid… this episode is your moment.

00:00 – Cold, Warm, and Hot Leads 101 Kai explains how podcasts help build trust and convert cold leads into warm and hot leads.“Long-form content like podcasting is perfect for big mindset shifts.”03:20 – Can You Really Pause and Still Grow? Yes, but only if your foundations are strong. Kai clarifies that she's not advocating a pause—but it's possible to maintain traction even if you take a break.05:10 – The 4 Essential FoundationsKnow your target audienceCraft a clear messageDefine your podcast's goalHave a next-step destination (CTA)“No strategy will work if you're unclear about who you're talking to.”08:50 – Real Client Example: Wrong Audience, Wrong Results A podcast focused on acne wasn't converting—because analytics showed his real audience cared about pain management.“Get your data. Don't assume.”10:30 – Everyone is Not Your Audience Kai dismantles the “everyone needs this” mindset and gives a solid segmentation example: married moms vs. single moms.13:20 – Clarify Your Podcast's Goal Awareness ≠ Sales ≠ Retention. Each goal needs its own strategy and message.“If your goal is awareness, don't rush the sale.”15:40 – Call to Action Matters Whether it's “join my group” or “book a call,” your CTA must match your podcast goal.17:45 – Evergreen Content + Repurposing = Lead Machine How repurposed content from past episodes continues to generate leads for clients—even without new episodes.19:22 – Why It Still Works: Clarity + Consistency The Bone Coach example: clear message, well-segmented audience, and relevant CTAs make content perform long-term.21:00 – Kai's Invitation + Closing Plans for a Facebook group for holistic wellness practitioners. Email kai@podkai.com with subject “I want to join” if interested.

Episode #344 – Why No One's Clicking Your Emails (And How to Fix It) You spend time crafting your email campaigns—writing thoughtful copy, choosing the perfect images, maybe even adding a discount code—and then... nothing. The open rate is fine, but barely anyone clicks. And you're left wondering, “Is email marketing even worth it anymore?” In this episode, I'm digging into what's really going on when your email click-through rates are low—and what you can do about it. Whether you've been second-guessing your strategy or just feel like your emails are falling flat, we'll reframe your approach and talk about how to create campaigns that actually drive action.

In this episode, Meredith's husband explains how to effectively measure progress on your website and with SEO. Rather than relying on keyword rankings or competitor comparisons, he emphasizes the power of small, consistent improvements — the "1% gains" rule. He shares practical ways website owners can improve navigation, headings, and call-to-actions to enhance usability, SEO, and AI visibility. The episode offers mindset shifts and actionable tips to help build a stronger site over time.Chapter Markers[0:00] Introduction: Why tracking SEO progress is confusing [0:24] The wrong way to measure SEO progress [1:03] The illusion of consistent competitors [2:00] Comparing your site to others vs. comparing to yourself [3:04] The 1% gains rule from British cycling [4:18] Applying the 1% mindset to SEO and websites [5:08] Rule of thumb: Make your website easier to use [5:41] Fix your navigation for users, SEO, and AI [7:34] Improve your headings and subheadings [8:27] Simpler copy and CTAs work better ---

Send us a textAre you a coach, photographer, or creative wondering how to monetize your blog as a service provider? You're in the right place.In this episode, I'm sharing how to turn your blog into a lead-generating machine—with zero sleaze. We'll talk about weaving in services naturally, adding powerful CTAs, sharing affiliate links the right way, and how to make small updates to blogs you've already written to get more traction now.This is your guide to smart, sustainable blog monetization that works with your personality and values.Shownotes: https://jenvazquez.com/how-to-monetize-your-blog-as-a-service-provider/

Andrew Beer and Tom Wroble return to join Niels Kaastrup-Larsen for a timely examination of how trend following is adapting, and why some say it may be losing its edge. Tom unpacks new research showing a quiet drift toward slower models, raising the question of whether CTAs are evolving or converging. Andrew pushes back on the prevailing wisdom around diversification, suggesting that complexity often obscures cost rather than delivering true value. From shifting model speeds to the incentives shaping manager behavior, this is a conversation about what trend following is becoming... and what investors risk overlooking as some strategies grow more complex in pursuit of outperformance.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Andrew on Twitter.Follow Tom on LinkedIn,Episode TimeStamps: 01:52 - What has caught our attention recently?06:11 - Industry performance update07:44 - Wrobel's perspective on the current CTA environment09:32 - Key findings from Wrobel's recent paper14:51 - The shape is key for managing risk17:26 - How changes in the underlying managers affect replication strategies22:10 - Is there such a thing as a happy "medium" in trading speed?28:09 - Are replication strategies less challenged when selecting markets?33:35 - The structure of an allocator36:12 - How much tracking error is acceptable in replication?42:14...

Ever wonder why some podcasters get zero results from their content… while others effortlessly turn listeners into paying customers? This one thing increases your chances significantly! Today we sit down with the legendary Alex Sanfilippo to crack the code on podcast calls-to-action that actually convert. This session was streamed during Podcasting Made simple (a Podmatch event) in front of more than 1,000 people and the feedback was incredible! We are very grateful that Alex and their team are letting us share this private episode :) We're pulling back the curtain on: - The “Six Steps” that make ANY CTA irresistible (not just for podcasts!) - Wild case studies and real-life mistakes most hosts and guests make (and how to avoid them) - The power of keeping it simple, specific, AND sticky - The surprising thing you should NOT ask for at the end of your episode - Why Fonzi believes “short and sticky” wins every time (and what on earth Taylor Swift has to do with podcasting…) Whether you're struggling to convert listeners or just want to refine your strategy, this episode is packed with practical insights to help you drive traffic, grow your audience, and monetize your content effectively! Enjoy! Timestamped Overview: [00:00] Alex intros the special PodMatch Event and sets the stage for discussing powerful podcast CTAs. [02:30] Luis & Fonzi join in — sharing background on how this framework was developed and why most CTAs fail. [04:30] Why “no results” from podcasting usually isn't a content problem — it's a CTA problem. [06:10] Step 0: Develop Know, Like & Trust on the episode — give away real value, don't hold back. [10:15] Step 1: Keep your CTA singular — don't overwhelm your listeners with too many options. [11:35] Step 2: Make it relevant — your CTA must match the content of the episode. [13:40] Step 3: Ensure it's evergreen — so it doesn't expire or confuse future listeners. [17:05] Step 4: Keep it simple to understand — clarity > cleverness. Use “It's like…” analogies. [20:30] Step 5: Make it easy to follow — sticky domains, memorable URLs, or SMS options. [23:55] Test creative ideas: surprise CTAs at the end of episodes, gamification, secret codes. [25:00] Sticky examples: funny URLs, dynamic insertion intros, and Taylor Swift-style rollouts (!). [27:20] Step 6: CTA destination should add value immediately — don't gate everything behind an opt-in. [30:45] Optimize the experience post-CTA: what happens after someone clicks matters. [33:30] Every CTA should reflect your business stage and goals — make it strategic. [34:10] The Biz Bros share details on launching their new community: BusinessCreator.Club. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn't sell. That's why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand?   This week, hosts Don and Kyle are unpacking two of the most legendary product pitches in TV history: OxiClean with Billy Mays and ShamWow with Vince Offer. They break down why these commercials still work, from soundbite stacking and urgent CTAs to the art of bold, dramatic language that holds attention. You'll learn how the right pitch can create a billion-dollar brand (even for a towel). Tune in to learn how you can write better copy, make stronger pitches, and finally understand why clarity beats cleverness every time!   Click HERE to find a StoryBrand marketing coach to help you grow your brand or business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about   Join Jordan West live for an in-depth exploration of the cutting-edge AI innovations reshaping e-commerce in 2025!

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Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn't sell. That's why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand?   This week, hosts Don and Kyle are unpacking two of the most legendary product pitches in TV history: OxiClean with Billy Mays and ShamWow with Vince Offer. They break down why these commercials still work, from soundbite stacking and urgent CTAs to the art of bold, dramatic language that holds attention. You'll learn how the right pitch can create a billion-dollar brand (even for a towel). Tune in to learn how you can write better copy, make stronger pitches, and finally understand why clarity beats cleverness every time!   Click HERE to find a StoryBrand marketing coach to help you grow your brand or business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Tracey Ryniec and Zacks Chief Equity Strategist, John Blank, dive into US employment, tariffs and GDP with some stock talk too. (1:00) - Breaking Down The Current Unemployment Data: How Does This Impact The Economy? (7:50) - Are We Currently Heading Into A Recession or Can We Recover? (21:00) - How Should You Be Navigating The Current Stock Market Environment Right Now? (30:20) - Will Nvidia Keep Pushing For New 52 Week Highs? (38:40) - What Lessons Can We Apply From Warren Buffetts Investing Style If We Head Into A Recession? (49:45) - What Impact Will The Federal Reserve, Tariffs and The Energy Market Have On A Possible Incoming Recession? (1:01:50) - Episode Roundup: FAST, NVDA, CTAS

"What call to action should I be using on my Instagram?""Am I asking people to take action too often?""Am I not asking enough?"In today's episode, I (Austin) am welcoming Kristi Zobrist, our Chief Strategy Officer at Savage Content Collective, back to the show! There's nothing Kristi loves more than a good framework and a valuable tool, so today we're walking through her signature "CTA Triangle" to help you know which CTAs to use when.In fact, the principles here extend beyond just social media, and will help you feel confident inviting your audience to both large and small actions regularly.//

Want to crush your competition in local search? In this episode we reveal 6 power-packed AI prompts that smart business owners are using to rank higher, get more traffic, and save time on marketing in 2025. Whether you're new to AI or already using ChatGPT, these prompt ideas are tailored specifically for local SEO - no fluff, no gimmicks.We'll walk you through each prompt, explain what it does, and show you how to get the most out of it (even if you're not a techie). From building city-specific service pages to uncovering hidden directory listings your competitors are using, you'll walk away with ready-to-copy prompts you can start using today.Here are the prompts we introduce:6. Turn FAQs Into SEO GoldPrompt:“Write a full SEO-optimized FAQ section for my [type of business] website. Focus on common customer questions in [city/region], using keywords and strong CTAs.”AI Should Act As:A local SEO strategist and schema expert who understands both search intent and conversion best practices.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”5. Create a Month of Google Business PostsPrompt:“Give me 4 weeks of Google Business Profile post ideas for a [type of business] in [city]. Include educational tips, client reviews, and local promos.”AI Should Act As:A Google Business Profile optimization specialist with deep knowledge of what Google prioritizes for engagement and visibility.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”4. Find Every Site Where My Competitors Are ListedPrompt:“Do a deep research on this. I need every website where these 2 competitors are listed so I can ensure my business is too.Find every website on the internet where either of these 2 [NICHE] companies are listed. I need to know how to get listed there as well.[Competitor 1][Competitor 2]Gotham area. Any mentions. My company is [your company]”AI Should Act As:A competitive intelligence analyst and local citation expert with a knack for surfacing hidden listing opportunities.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”3. Write the Perfect City Service PagePrompt:“Write a service page for [type of service] in [city] that ranks well on Google and converts visitors into leads. It should include location keywords, trust signals, a strong CTA, and show how we're different from competitors.”AI Should Act As:A top 0.01% local SEO copywriter and conversion strategist who specializes in landing pages that both rank and convert.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”2. Write a Blog That Ranks & ConvertsPrompt:“Write a blog post that ranks on Google for ‘[keyword]' and drives leads for my [type of business] in [city]. Focus on solving a real customer problem and include strong CTAs.”AI Should Act As:A high-level content strategist with deep local SEO experience.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”1. Build My Local AuthorityPrompt:“Find 10 high-quality, locally relevant websites where a [type of business] in [city] could earn a backlink or be listed. For each, explain how to get featured or listed.”AI Should Act As:An off-page SEO specialist with deep knowledge of local citation networks, chamber listings, and PR opportunities.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast website and check out our search feature⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

If I were selling a program & had days left to fill the room here's exactly what I'd do:1. Drop a face-to-camera reel TODAY.
Hook hard with authority in the first 3 seconds.
Overlay a comment keyword on screen.
Tell them exactly why they need to be inside now.
Post on your grid, repost it again hidden from your profile, run it through trial reels, pin the same hook on Threads with a link, repurpose for TikTok, then take the caption and slice it into an email.2. Repurpose your best story sequence.
Use it to build:


Why authenticity will outsell virality in tomorrow's marketingHello, star lovelies! Welcome to the newly-titled Strategic Oracle podcast! Thank you for all the positive feedback about the new title and format! We're looking forward to putting out some exciting episodes in the next few weeks. Stay tuned!Today, we dive deep into the future of marketing. We'll explore emerging trends, how authenticity is reshaping visibility, why values-driven strategies are taking center stage, and how astrological influences are shifting the way businesses connect and grow.Whether you're a visionary entrepreneur, creative leader, or service provider, you'll find actionable strategies to elevate your presence and align your business with true success.Key TakeawaysRedefining Visibility in Modern MarketingShift from performative, high-volume content to genuine, vibrational impact.Authenticity is now your strongest marketing lever—people instantly sense what's real versus what's forced.It's not about being everywhere; it's about being unmistakably you and resonating with your audience.Why Traditional Tactics Are Breaking DownOverused strategies like manipulative urgency, scarcity, and excessive content creation are exhausting audiences and losing effectiveness.The focus has moved from follower counts and viral hopes to meaningful engagement and frequency matching.The new marketing approach is magnetizing people through truth, not through polished perfection.Astrology's Role in Shaping Modern MarketingUranus in Gemini (2025-2033) ushers in tech disruption and rapid change in communication, messaging, and digital presence.Upcoming celestial shifts (Pluto in Aquarius, Neptune in Aries, Jupiter in Cancer) reinforce authenticity, emotional resonance, thought leadership, and decentralization of power toward individual creators.These influences invite you to align your marketing with your values and personal truth for sustainable growth.Two Memorable Quotes“You're not here to be visible, you're here to be vibrationally unmistakable.”“It's not about attention anymore—it's about alignment, inviting your people back to themselves through your truth.”Answers to 3 Key Questions1. Why are traditional marketing tactics like urgency and volume losing impact? (3:11)Old techniques such as urgency, aggressive CTAs, or constant posting are becoming ineffective because audiences crave genuine connection and transparency. As Kim shares, “People are exhausted. They don't want to be chased, they want to feel something.” 2. How are astrology and cosmic trends affecting marketing strategies? (5:47 - 9:09)With Uranus moving into Gemini and Pluto in Aquarius, there's a clear shift towards rapid tech evolution, communication breakthroughs, and decentralized power. This encourages brands to focus on their own frequency, values, and truth to magnetize the right clients. 3. What should businesses focus on for sustainable success in this new era? (23:27-25:08)Prioritize integrity, personalized service, and customer-centric experiences. Building deep relationships, focusing on value creation, and remaining adaptive through authenticity and resonance will set you apart in a saturated market.If you found this episode inspiring, don't forget to subscribe, rate, and review The Strategic Oracle on your favorite podcast platform. Help us reach more visionary leaders like you!

Ready to write words that actually sell — without feeling slimy? This week, I sit down with Samantha Burmeister, founder of Nomad Copy Agency, and the conversion copy queen behind dozens of high-performing sales pages, emails, and websites. Sam shares her journey of running a thriving agency while living as a digital nomad, plus practical advice on how to write copy that sounds like you (but better) — and that speaks directly to the hearts (and wallets) of your audience.If you're a business owner trying to sharpen your message, DIY your copy, or figure out when to bring in a pro, this episode is packed with golden nuggets you don't want to miss. Today you will hear:How to write copy that mirrors your audience's language — so they feel heard and eager to buySam's advice on when to DIY your copy vs. when it's time to hire a pro (and what to look for)The secret to writing call-to-actions (CTAs) that go beyond “buy now” and actually convertTrends shaping sales copy today — why connection, clarity, and personal touch matter more than everHow Sam balances creative energy and entrepreneurship while running a business from around the world  CONNECT WITH SAM:Website: www.nomadcopyagency.comInstagram: @nomad.copyClickable AF CTAs: https://nomadcopyagency.thrivecart.com/clickable-af-ctas/*Use code CRUSH to make it $1  

In Episode 160 of the Best Coach Ever podcast, we're coming in hot with a spicy wake-up call: if your sales feel all over the place, your income is inconsistent, and you're flying by the seat of your leggings every week—it's because you don't have a real sales system. This episode breaks down the exact 4-part sales engine every online coach needs to stop the chaos and start creating sustainable, predictable income that doesn't require daily guesswork and panic posting.We're digging into each piece of the puzzle: lead generation (buh-bye posting-and-praying strategy), lead nurturing (because cold followers don't convert), lead qualification (filter out the freeloaders), and sales skills (ahem- time to actually close the deal). No fluff, no bro-y tactics, just real, replicable systems that help you grow on purpose, not by accident.If you're tired of wondering where your next client is coming from—or worse, feel like your biz is stuck in feast-or-famine mode—this episode is your permission slip to stop winging it and build a backend that does the heavy lifting for you. Bonus: there's a free tool in this episode waiting for you to diagnose your sales gaps and finally get your systems working for you, not against you.In this episode, we cover:1) Why We're Ditching the Sad Girl Energy [0:00 - 5:02]-The unfiltered pep talk we all needed to hear.-Why mindset alone won't get you paid, but it sure can sabotage you.2) Building Your Bad Girl Business Energy [5:03 - 8:31]-What it means to show up like a CEO, even when you feel like crawling under a blanket.-How choosing a new energetic standard can change your results—fast.3) The Feast-and-Famine Sales Cycle (And Why It's Not Your Fault) [8:32 - 13:09]-Why inconsistent income usually points to a broken (or non-existent) sales system.-Personal stories from the early days of panic-mode launches and finger-crossing CTAs.4) The 4-Part Sales Engine Breakdown [13:10 - 17:15]-Lead generation, lead nurturing, lead qualification, and sales skills.-How these systems work together to create real, repeatable results.5) Mastering Lead Generation [17:16 - 21:12]-Why content alone isn't enough, and how to build lead portals that work.-The 3–5 strategies that make or break your ability to consistently attract new people.6) Turning Followers Into Buyers with Lead Nurturing [21:13 - 25:01]-How to stop being a content machine and start being a connection-builder.-Tips for creating trust-building content that actually makes people want to buy.7) Why Your DMs Are Full of the Wrong People [25:02 - 29:07]-The content and brand mistakes that attract unqualified leads.-How to position your message to call in aligned, ready-to-invest buyers.8) Selling Without the Ick Factor [29:08 - End]-Closing the deal without being pushy or sleazy.-What it looks like to sell in a way that feels empowering, for you and the client.Connect with Lynette:Instagram: https://www.instagram.com/lynettemarieh Fitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://wcmprogram.com

S&P Futures are flat to lower this morning as market await this morning PPI report. President Trump indicated that drug tariffs are likely by Aug 1st with tariffs on semis to follow shortly afterwards. President Trump to meet with leaders from Bahrain and Qatar today. TTD gains on its inclusion to the S&P500. On the earnings front, BAC & JNJ are higher after earnings releases, GS & MS to report this morning. Tomorrow morning, GE, ABT, PEP, CTAS, NVS will be reporting.

Struggling to get sales on Etsy? In this episode of How to Be a Handmade Boss, Steph shares 5 powerful tips to help your Etsy listings get found, get clicked, and get bought. Whether you're brand new to selling handmade products online or you've been on Etsy for a while with little traction, this episode will show you exactly how to optimise your Etsy listings for more visibility, better conversion, and sustainable growth.We're covering:✅ Etsy SEO tips for beginners✅ How to write titles that actually get found✅ What your photos really need to do✅ How to write product descriptions that sell✅ The truth about pricing and perceived value✅ Why your tags matter more than you thinkSo if you're ready to turn browsers into buyers and create listings that do the selling for you, grab a notebook and tune in!

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this no-fluff edition of All Killer No Filler, Jordan Gordon lays out the retention blueprint based on four fundamental customer cohort types. Whether you're selling one-time purchases or building a subscription empire, this episode helps you build the right post-purchase flows, campaign cadence, and automation strategies based on your actual repeat data.Key Takeaways:Acquisition Cohorts need evergreen “gauntlets” — front-loaded automation built once, used foreverBalanced Cohorts benefit most from segmented post-purchase flows that drive 30-60 day repeatRetention-Heavy Cohorts (like consumables) should use SMS and social to boost LTVSubscription Cohorts must push trials and upgrades fast — packaging insert CTAs and paid retargeting are keyThis episode isn't just about theory. It's about practical segmentation and flows to extract every dollar of LTV your cohorts are ready to give — without wasting effort on email trees that don't convert.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 - Four cohort profiles every DTC brand must know03:00 - How to approach retention for acquisition-focused brands08:00 - Email gauntlet strategies that boost first purchases10:00 - Tactics for balanced brands to drive second purchases17:00 - Segmented post-purchase flows vs. clean funnel approach22:00 - Classic retention businesses and high-frequency repeat tactics27:00 - Subscription-first brands and why LTV hinges on autoship33:00 - Building effective replenishment and subscription paths36:00 - Why inboxing, volume, and content drive retention success38:00 - Cohort analysis frameworks for optimizing retention strategyHashtags#DTCMarketing#EmailMarketing#CustomerRetention#EcommerceStrategy#ShopifyBrands#LTVOptimization#RetentionMarketing#SubscriptionBrands#PostPurchaseFlows#AKNFPodcast#TWBERP#Pilothouse Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Here's How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you'll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Seats are limited. Register for the Training HereEpisode Summary:Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author of Rethink Everything: The Power of Video for Business and Sales) breaks down his 5-pillar content framework.Define target viewer personas (buyers, referral partners, niche professionals)Use strategic content buckets: news, educational explainers, problem-solving tips, success/failure stories, local spotlightsMultiply your content by combining each persona with each pillar for 25 micro-topicsRepurpose one core idea across reels, shorts, posts, emails, and moreCraft conversational CTAs that spark genuine lead conversationsYou'll discover the exact metrics to track (hint: it's not views), the timeline for real results, and the simple onboarding exercise that ensures every clip you post drives genuine leads.Connect With Mike on LinkedInVisit Mike's WebsiteGet Mikes Book on AmazonASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU'RE READY✅ Get Your Realtor Referral Score

If your podcast is leaving you feeling a little stuck as you're doing your mid-year audit, the answer is almost never to burn it down and start fresh. I get the instinct to grab the lighter. It's more exciting, frankly more fun, because we don't have to look real hard. We can blame the podcast instead of our approach to the podcast.But here's the thing about overhauls. They're usually expensive, they cost you a lot of energy, and they just push these feelings down the road with wasted time—especially if you never fix the core real center issues of your show.In this episode of The More Profitable Podcast, I'm walking you through what a real tune-up looks like instead. We're talking about auditing your current content to find the leaks, reviewing your CTAs to make sure they're built for sales (not just performative), shifting your episode planning to think pathways instead of value, and evaluating whether it's time to get support with your production process.Because you don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner.1:41 — When the instinct to overhaul isn't based in data but feelings2:23 — Why overhauls are usually the wrong move and what they really cost you3:06 — The procrastinate planning trap and how it feels productive without impact6:17 — Tune-up step 1: Audit your current content to find what's converting and what's not7:25 — How to use conversations and feedback to identify your most impactful episodes8:46 — Building mechanisms for people to talk back to you11:22 — Tune-up step 2: Looking at your CTAs and whether they're built for sales or just performative12:43 — Why this episode is built to be a sales tool, not give you more ideas13:54 — How to frame calls to action as the fix for your clients15:46 — Tune-up step 3: Think pathways, not value when planning episodes16:23 — Why your emphasis on being valuable is detrimental to your listener and business17:46 — Tune-up step 4: Evaluating your production process and whether it's time for support19:15 — Signs it's time to get help with your podcast strategyMentioned in Why Your Podcast Needs a Tune-Up, Not a Total OverhaulThe Podcast NewsroomPodcast Strategy IntensiveHow to Create an Audio Sale Page for Each of Your OffersReady for Your Strategic Tune-Up?If you're going through your content audit, reviewing your CTAs, doing your episode planning, and noticing you've got good consistency with downloads but inconsistent results getting people on sales calls—or if instead of feeling inspired and excited, you're in a constant state of overwhelm and dread—it's time to get help.You don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner.Inside the Podcast Strategy Intensive, we start with an audit, go into planning, and build your next 12 weeks of your podcast together. You are closer than you think to having a podcast that works more effectively than it does right now.Book your Podcast Strategy IntensiveSend us a textSupport the show

In this feel-good episode of How To Be A Handmade Boss, I'm joined by the lovely Fran from Born to Shop Designs – and we're diving into how she turned hobbies like gardening, crafting and music into a heart-led clothing brand that connects people through what they love. We chat about navigating business pivots, building a brand that feels like you, and why community matters more than ever (especially when you're not a fan of working solo).Fran also opens up about leaving behind a business that didn't light her up, starting again with a friend and fresh purpose, and how the Handmade Business Success Academy helped shape her journey. If you've ever questioned whether your idea is the one, or wondered if starting over means starting from scratch – this one's for you.

In this episode, Alex shares the hard-earned lessons from spending over $1.5 million on Instagram and Meta ads. If you're running paid ads and struggling to make them work—or wondering whether Meta ads are even worth it anymore—this video is for you.

In this episode of Lead Gen HQ, we're talking about the art and science of Conversion Rate Optimization (CRO)—the key to turning website visitors into valuable leads. Learn how to identify areas for improvement on your site, craft irresistible calls-to-action (CTAs), and streamline your user experience to maximize conversions. We'll also explore the power of A/B testing and share actionable strategies to help you implement changes that deliver measurable results.Whether you're a seasoned marketer or just starting out, this episode is packed with insights to help you unlock your website's full potential and drive more leads for your business. Don't miss this essential guide to making your website work smarter, not harder!

When Jenny from Lockhart, Texas asked whether email and social tips really apply to nonprofits, Jay Schwedelson gave a hard yes—and then proved it. This episode is all about how to rewire your calls to action with “inner dialogue” buttons that speak directly to what your audience is thinking. Whether you're in nonprofit, B2B, DTC, or SaaS, these simple tweaks can boost your click rates way more than you'd expect. Also: Jay's love-hate relationship with green markets, lavender dog biscuits, and mildly gross soap people.Best Moments:(02:00) Why “does this apply to me?” is the most common (and misguided) marketing question(03:44) The one element everyone overlooks that can drastically lift click-through rates(04:59) How to replace “Donate” with CTAs that actually reflect what donors are thinking(06:30) B2B examples of flipping “Download” into clicks that convert(07:43) Ecomm buttons that tap into guilt, indulgence, and the online shopping spiral(08:15) Jay's favorite SaaS CTA: “Convince me this is worth it”(09:00) Why green markets feel like a fever dream of soap, lavender, and risky mushrooms(10:58) The one vendor Jay always buys from (hint: it's briny)====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

If you're sleeping on Instagram Stories… you're literally sleeping on money. In this episode of the Damn Good Marketing Podcast, Shelby Clement breaks down the realest, most straight-up guide on how to convert followers into paying clients through your IG Stories. If you've been posting randomly, hoping something sticks it's time to flip the script.We're ditching the fluff and getting into:1. The 4 strategies Shelby used to sell out her mastermind in 72 hours (before even posting publicly).2. How to build trust and connection just by showing your face.3. The engagement tools that actually move the needle.4. The power of CTAs and why your audience needs to be told what to do5. How to use social proof to turn lurkers into loyal buyers6. Whether you have 20 followers or 20,000—this episode will change the way you show up (and sell) on Instagram Stories.

There are three types of offers sellers can use to increase meeting conversion rates. Jason Bay (CEO 2 Outbound Squad, Sales Influencer @ Salesforce) breaks them down: ✅ The Blind Date — Hype up your AE or SE like you'd hype a friend before a first date. Build instant credibility. ✅ The One-to-Many — Share valuable industry insights, competitor gaps, or research-backed reports to spark curiosity. ✅ The One-to-One — Create personalized audits, resources, or benchmarks tailored to your prospect's world. No weak CTAs. No generic meeting pitches. Just offers your prospects actually care about. Learn how to weave these into your cold calls, emails, and discovery process—plus how AI tools like ChatGPT make building custom resources faster than ever. RESOURCES DISCUSSED: ⁠⁠Join our weekly newsletter⁠⁠ ⁠⁠Things you can steal⁠⁠ ⁠⁠Save $50 on any 30MPC course⁠⁠ with code “PODCAST” ⁠⁠Free Sales Templates, Scripts and Guides

Michael Landsberg thinks the market can have a strong second half as volatility concerns seem to be wrapping up. He calls 2025 a ‘take a breath' year and looks at opportunities in the tech sector and overseas. His stock picks include Cintas (CTAS), Rheinmetal (RNMBY) and Parker-Hannifin (PH).======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Tired of sleazy sales tactics and bro marketing that just don't feel right? In this episode of the Booked & Visible series, Michelle Thames reveals the five authentic sales strategies that are working for women entrepreneurs and coaches in 2025.Learn how to sell with confidence, build genuine connections, and attract clients who want what you offer no pressure, no gimmicks, just results. Michelle shares her real-life receipts, client wins, and the simple mindset shifts that help you stop dreading sales and start converting with ease. If you're ready to ditch outdated hustle culture and start selling in a way that feels good—and gets results—this episode is your new sales playbook. In this episode, you'll learn: Why bro marketing is dead (and what's replacing it) Five authentic sales strategies for modern entrepreneurs How to teach first, sell second (and why it works every time) How to use social proof, DMs, and storytelling to drive conversions Real-world examples from Michelle's business and clients The art of using soft CTAs to invite—not push—your audience to work with you Why making it safe to buy from you increases your sales and referrals Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! authentic sales, how to sell online, no bro marketing, women entrepreneur sales tips, social proof selling, content that converts, selling in the DMs, sales strategies for coaches, visibility podcast, Michelle Thames, Booked & Visible series

If you've ever asked yourself, “Where in my episode should I put my call to action?” — this one's for you. Because even if your CTA is perfectly worded, it won't drive action if it's in the wrong spot or the listener payoff isn't clear.And if your audience isn't taking the next step, you're not just missing out on listener engagement—it's a hidden leak in your lead flow, costing you potential clients and revenue you don't even realize you're losing.In this episode, we're breaking down exactly where to place your calls to action, how to track if they're working, and what to do with that data once you have it. Plus, I give you a super simple CTA framework you can swipe and start using in your next episode.So if you're tired of giving CTAs that feel awkward (and you're ready to say yours like a human and finally know if it's doing what you want it to do) hit play and let's dive in.1:00 – The Worst Place to Put Your CTA (and Why It Turns Cold Listeners Off)2:40 – The Only “Rule” for CTA Placement That Actually Matters3:22 – Where Your CTA Actually Belongs (Hint: It's Not Pre-roll, Mid-roll, or Post-roll)6:52 – Why Saying Your CTA Like a Human Gets More Clicks (and Builds Trust)9:08 – The 3 Parts Every Strong CTA Should Include13:03 – How to Test, Track, and Tweak Your CTAs for Better ResultsOther Episodes You'll Love:How Do I Give a Podcast CTA That Doesn't Sound Salesy?→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Join us for an inspiring episode of the Jeep Talk Show as we sit down with Noel, the visionary leader and Executive Director of Martin County PAL!

You KNOW you should give a call to action in every podcast episode. But every time you sit down to record, your brain short-circuits — should you tell them to follow the show? Join your list? Download the freebie? Book a call? Support your sponsor? Buy your thing? Say too much and you sound desperate. Say too little and you miss your chance to turn listeners into leads.In this episode, I'm breaking down the real reason CTAs feel awkward, the difference between a call to engage and a call to action (yes, they're different), what to say instead of stacking five random asks at the end of your episode, and how to say exactly what listener needs to hear to take the next step. If you've ever felt unsure of what to offer, how to offer it, or afraid of pushing people away when you do — this is the missing link between your content and your conversions.Ready to give a podcast CTA that feels good and actually converts? Hit play and dive in.1:02 – The Surprising Reason You Freeze Up When It's Time to Give a Call to Action (CTA)2:22 – What Not Giving a CTA Is Costing You7:36 – How to Guide Your Audience From Listener → Lead → Client8:52 – What a Strong CTA Actually Sounds Like14:15 – Why You Don't Need a New Freebie for Every Episode16:02 – The 2 CTA Entry Points I Recommend (And Use)22:06 – How to Handle CTAs When You Have a Sponsor24:08 – What to Do Next If You Want Your CTAs to Start Driving Real Results Other Episodes You'll Love:If Your Podcast Isn't Converting Listeners to Leads, This Could Be Why → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Canadian born human rights lawyer, Stephanie Case, went viral online when she finished first place in the women's section of the Snowdonia ultra-trail 100km race despite giving birth six months ago and breastfeeding her daughter at aid stations. Stephanie tells Nuala McGovern about her first race as a mother and first competition in three years and why she chose to continue to do the things she loves after becoming a mum.In 2015, 22-year-old Alice Figueiredo took her own life whilst being treated at Goodmayes Hospital, east London. Over the course of her 5 month stay at the mental health unit she attempted suicide on 18 separate occasions. Following a seven-month trial at the Old Bailey, a jury found that not enough was done by the North East London Foundation NHS Trust, or ward manager Benjamin Aninakwa, to prevent Alice from killing herself. Alice's mum, Jane Figueiredo, has spent the last decade fighting to get the case to court. She discusses the impact it has had on her family.This week it was announced by Deloitte that the total revenues of Women's Super League (WSL) football clubs grew by 34 per cent to £65m in the 2023-24 season and are tipped to hit £100m for the first time next year. But while the four biggest-earning clubs generated most of the WSL revenue and the average WSL team's revenue increased there remains a yawning gap between the top and bottom teams. At the same time average attendances in the Women's Super League dropped by 10% last season compared with the previous campaign. To unpick this mixed picture we hear from Dr Christina Philippou, Associate Professor of Sports Finance at the University of Portsmouth.A new Cambridge University report published today calls on public health bodies like the NHS to offer apps that rival private FemTech services to prevent policing of reproductive choices. They are calling for better governance of the industry to protect users of cycle tracking apps (CTAs) when their data can be collected and sold at scale. Dr Stefanie Felsberger is lead author of The High Stakes of Tracking Menstruation.Presenter: Nuala McGovern Producer: Sarah Crawley

In this episode, Alex (@AlexHormozi) shares the 4-part framework he uses to turn content into cash. From lead magnets to CTAs to VSLs, he walks you through exactly how to turn attention into money, step by step.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Check out the secret chapter from $100M Offers - Click hereWanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap