Podcasts about ctas

Rob Carver returns for a conversation that quietly questions the foundations. Is trend following an edge - or just a reward for holding discomfort others can't? From the role of skew in shaping outcomes to the blind spots in most robustness frameworks, Rob and Niels takes you through the mechanics with uncommon clarity. Listener questions open up the deeper layers: when volatility targeting helps, when it hurts, and why Sharpe Ratios can mislead. They end with a shift that may matter more than it seems: CalPERS moving to a Total Portfolio Approach. Not just a new framework - potentially a new lane for CTAs.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Rob on Twitter.Episode TimeStamps: 00:00 - Intro and welcome to the Systematic Investor Series00:23 - Catching up with Rob and a cold, sunny UK01:35 - Is trend following an edge or a risk premium?03:38 - Overcomplicating edges and the Cliff Asness perspective04:30 - Renaissance's bad month and how even legends struggle09:25 - Managed futures ETFs, performance narratives, and media framing11:22 - AI, Nvidia and what an “AI bubble” might mean for trends13:10 - Trend barometer, current positioning and where returns come from18:35 - George's question: robustness testing, overfitting and multiple testing25:45 - How often to re-fit models and when to leave parameters alone27:44 - Frederik's question: intraday versus end of day for medium term...

Gordon speaks with LinkedIn strategist and creator Fatima Khan about how she built the LinkedIn Tea brand and helps founders and professionals turn content into qualified leads. The conversation covers audience-first positioning, consistent posting, hooks that stop the scroll, storytelling that builds authority, smart use of DMs, and realistic expectations of the algorithm. Fatima shares practical steps for moving from “chasing views” to designing offers, CTAs and conversations that convert. Fatima Khan (LinkedIn Tea) — LinkedIn coach/strategist known for “spilling LinkedIn tea”: actionable insights on personal branding, community-led growth and lead generation for founders and operators. She advises to lean into video when it serves the point. Repurpose story-led clips; watch emerging creator incentives (00:20:33–00:20:50). Connect with Fatima here on Linkedin https://www.linkedin.com/in/fatima-rasheed-khan/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textn this episode, Jeremy breaks down Conversion Rate Optimization (CRO) in the simplest, most actionable way for sports teams. You'll learn what CRO actually means, which parts of the process you can control, and how small tweaks to your copy, creative, and landing pages can turn more fans into ticket buyers. If you've ever wondered why your ads get clicks but not sales, this episode gives you the clarity you've been missing.Key Topics CoveredWhat CRO really means for sports teams and why it mattersThe difference between controllable and uncontrollable factors (hint: your ticketing software isn't one of them)How to improve conversion rates through stronger copy, visuals, and offer clarityWhy “Buy Tickets” beats “Click Here to Learn More” every timeThe importance of landing page congruency with your adsTracking the right metrics: website visitors → buyersHow email simplicity boosts conversionsWhy CRO isn't magic—it's math, momentum, and message clarityTimestamps00:00 — Introduction: What CRO is (and what it isn't) 01:06 — Breaking down conversion rate basics 03:30 — What you can't control (ticketing software headaches) 04:00 — What you can control: copy, creative, CTAs, and layout 05:49 — Metrics that matter: website traffic → single-game sales 07:00 — Email mistakes teams make and how to fix them 08:11 — Seasonal conversion rate trends and how to optimize 09:45 — Final thoughts + how to get help diagnosing your sales and marketing performanceSound Bite Pulls“You only have one offer.”“One offer per landing page.”“They want to buy now.”“CRO isn't magic. It's math.”Social Teaser Hooks“If your ads get clicks but not sales, the problem isn't the targeting—it's what happens after the click.”“Sports teams don't need more traffic. They need more conversion.”“Stop overwhelming fans. One page. One offer. One clear next step.”Call to ActionIf this episode helped you understand CRO in a new light, share it with someone on your team who's trying to sell more tickets or sharpen their digital marketing. If you want Jeremy to review your sales + marketing performance and uncover growth opportunities, you can always connect at SportsMarketingMachine.com.Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore how header images on Dental websites are crucial for Conversion Rate Optimization, with strategic placement of professional photos where subjects' eye lines direct visitors toward call-to-action buttons. We learn that improving header sections with clean design, social proof elements like star ratings, and strategically positioned CTAs can double conversion rates without increasing marketing spend.

Send us a textWant more engaging interviews, warmer leads, and fewer awkward stalls? We sit down with sales whisperer and author Nancy Zare to decode how four personality styles quietly drive trust, timing, and the word choices that make people lean in. Nancy's AlikeAbility system maps buyers by decision speed—2, 4, 6, and 8—and reveals the value language each style needs to hear: outcomes and efficiency for fast movers, process and proof for deep thinkers, and balanced blends for those in the middle. The twist: most of us show a social persona on a pre-call, then switch to a decision persona when the stakes rise, which explains why a great screening chat can turn into a sticky recording.We dig into Nancy's five-step framework: understand the four styles and their values, identify your own defaults, diagnose the other person in under a minute, shift your words to match their priorities, and sand down the habits that create friction. For podcasters, that means smarter guest selection, tighter prep, and on-the-fly adjustments that keep conversations crisp instead of combative. For creators and coaches selling services, it means dropping sales resistance without feeling pushy, using value words that feel natural and precise rather than resorting to mirroring tricks that can come off as phoney.You'll hear practical cues—vocal pace, question density, patience level—that help you spot a style fast and choose the right on-ramp: “Here's the fastest path” for 2s, “Here's the evidence behind the method” for 8s, and a calibrated mix for 4s and 6s. Nancy also shares a free AlikeAbility assessment to identify your ideal prospect's dominant style so you can tailor offers, CTAs, and interview structures with intention. Ready to turn rapport into results and make every conversation smoother? Listen now, grab the assessment, and tell us which style challenges you most. If you found this helpful, subscribe, leave a review, and share it with a friend who hosts—or hopes to.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:askcarl@carlspeaks.caIf you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Scrappy ABM keeps the focus on practical playbooks that don't break the bank, and this conversation stays locked on real-world execution. Host Mason Cosby sits down with Katerina Maerefat, who has repeatedly launched ABM at Quorum Software, OpenSesame, and Resilinc, shifting teams away from fully inbound spray-and-pray toward strategic account based marketing.ㅤAcross this breakdown of roughly sixteen industry-focused programs, Mason and Katerina walk through building an all ICP vertical play, centering on one unified account list, reliable targeting, predictive intent dials, and consistent execution across channels. They highlight how campaign infrastructure, a shared list across platforms, and full-funnel content tied to buying stages prevent random acts of marketing. Katerina shares specific examples of competitive displacement, partner marketing, all ICP programs, special reports, and field reports, then ties it all to pragmatic measurement, sales alignment, and account-based everything that actually reflects how revenue teams work.ㅤ

Jordan Brannon, co-founder and president of Coalition Technologies, joins Pathmonk Presents to share how SMBs can win discovery and conversions across e-commerce and service categories. He breaks down why SEO remains the most durable top-of-funnel channel, how paid search and Meta ads complement it, and the conversion must-haves: above-the-fold CTAs, credible reviews, and fast answers to common questions. Jordan also outlines ongoing improvement through A/B or multivariate testing, smarter personalization, and retargeting to capture second-visit buyers. He opens the curtain on his leadership cadence and learning stack—from Substack to Reddit communities—giving marketers practical playbooks to apply this week. Stay to the end for rapid-fire career advice and a candid wish list for AI that actually saves time.   

Meet Nathaniel Girmaye, VP of Sales and Marketing at Go Lime, the Canadian startup turning HVAC upside down with a direct-to-consumer model, transparent pricing, and 24-hour installs. Nathaniel shares how Go Lime targets Ontario homeowners, halves legacy rental costs by cutting middlemen, and uses an action-first website flow instead of classic AIDA to capture high-intent buyers. He breaks down a tech-driven stack, relentless A/B testing, and the "sifter" mindset to match content and CTAs to buyer readiness. Expect practical insights on channel mix (Meta for awareness, Google for capture), building trust through reviews and Reddit buzz, team efficiency, and why mastering human behavior outlasts algorithm shifts.   

Phil Spurgeon, Head of Marketing at QGate, shares how a consultative, no-preconceptions approach helps Dynamics 365 customers map messy sales processes, uncover bottlenecks, and create clarity. He explains practical wins like automating recurring invoices to save hours, boosting supplier trust, and using radical candor to surface the real blockers. We dig into what makes websites convert—transparent messaging, qualification, and clear budgets—plus the role of SEO audits, CTAs, and referral-driven validation. Phil also covers tool choices, weekly focus rhythms, and why reporting automation matters for growth teams. Marketers will leave with ideas to streamline operations, align teams, and turn honest conversations into measurable revenue. 

Struggling with what to sell for Black Friday? You're not alone. The good news: creators and coaches are making serious money with simple offers—no complicated funnels required. During last year's sale, one creator sold only coaching sessions and cleared nearly $3,000 in four days; another launched a single spreadsheet and made $8,400; and a more advanced seller bundled products for an $23,000 week. Below are three proven "paths" you can set up in under an afternoon. Pick the one that fits where you are right now. Show Notes: MiloTree Plans Email List Building AI Prompt Pack (AI Prompt) Product Goldmine (AI Prompt) Find Your Vibe (AI Prompt) 6 Purchasing Triggers Test Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: YouTube Spotify iTunes Path 1: No Product Yet? Sell Coaching (20-Minute Setup) Offer: A one-hour strategy session in your niche (e.g., social media, real estate, nutrition). Pricing: Regular $250 → Black Friday $97. You need only three tools: MiloTree (Free Plan): AI-generated sales page + payment processing Calendly: scheduling Zoom: hosting your sessions Proof it works: Amanda sold 30 "Black Friday social media strategy" sessions—$2,900 in four days. Quick build (copy/paste prompt): "Create a Black Friday coaching offer for [YOUR NICHE] using at least one purchasing trigger (make money, save money/time, reduce pain, increase happiness/status). Include: session name, what we'll cover, regular vs. Black Friday price, coupon code, and three transformation bullets." How to set it up in MiloTree (Free Plan): Create product → paste sales copy (AI will draft a page) → add coupon → add Calendly link on the thank-you page → publish. Path 2: Just Starting? Sell One Digital Download (15–60 Minutes) Offer: One focused, practical asset (guide, template, checklist). You can create it in 1–2 hours, then set it up in MiloTree in ~15 minutes with AI generating your sales page and a coupon. Proof it works: Rachel promoted a $37 real-estate spreadsheet for four days and made $8,400. Quick build (copy/paste prompt): "Create a Black Friday digital product for [YOUR NICHE] using at least one purchasing trigger. Include: product name/type, the problem it solves, what's included, regular price, Black Friday price, coupon code, and three sales-page bullets." Path 3: Already Selling? Launch 3 Tiers of Bundles Offer: Three bundles at ascending price points, using MiloTree's Grow Plan ($25/mo) so you can sell unlimited products. Starter ($17–$27), Best Value ($47–$67), Premium ($97–$147). Proof it works: Tom ran an 8-day Black Friday sale and made $23,000—his pro tip was adding coaching to the highest tier to raise AOV. Conversion boosters included in Grow: Unlimited products, unlimited coupon codes, order bumps, and upsells. Quick build (copy/paste prompt): "Create a three-tier Black Friday bundle for [YOUR NICHE] using at least one purchasing trigger. Include: Tier 1 (1–2 items), Tier 2 (best value), Tier 3 (premium), with what's included and who each is for." Timing: 4 Days vs. 8 Days (Both Work—Pick Your Pace) Simple: Black Friday → Cyber Monday (4 days) Max Revenue: Monday before Thanksgiving → Cyber Monday (8 days) Promotion checklist: Post more than once per day on multiple channels Share your MiloTree sales links everywhere Email your list daily Use urgency ("Only 48 hours left," "Ends tonight") Why MiloTree (Fast, Friendly, Built for Momentum) Free Plan: Sell one digital product, offer one freebie, and add a social media pop-up—AI builds your page; coupons supported. Perfect for Path 1–2. Grow Plan ($25/mo): Unlimited products, coupons, order bumps, upsells—ideal for Path 3 and bundles. Your 60-Minute Action Plan Choose your path (Coaching, One Download, or Bundles). Grab the Black Friday AI Prompt Pack to generate offer names, pricing, bullets, and coupons. Set up in MiloTree (free for one product; Grow for bundles). AI drafts your sales page; add your coupon; publish. Promote daily for 4–8 days with urgency CTAs. Over-promote (seriously). The harder you promote, the more sales you'll see. Show Notes & Resources MiloTree Free Plan — sell one product + deliver a freebie + add a social pop-up MiloTree Grow Plan ($25/mo) — unlimited products, coupons, order bumps & upsells Black Friday AI Prompt Pack — pick your path and spin up your offer copy fast Final Nudge Black Friday is a "yes-season." People are primed to buy—your only job is to make saying yes easy. Pick a path, plug the prompts into MiloTree, and launch. Let's make this your highest-earning week of the year. Other Related Blogger Genius Podcast Episodes You'll Enjoy: The Product Goldmine AI Prompt: The Fastest Way to Find Profitable Digital Product Ideas (and Launch Them Tonight) Your Vibe Is Costing You Sales: Use This Free AI Prompt to Turn "Meh" Into Money How to Build a Digital Product Ladder That Turns $7 Customers into $2,000 Customers (Complete AI System Revealed)  

In episode 143 of the SEOLeverage Podcast, Gert Mellak and Greg Merrilees discuss the evolving landscape of website design, particularly in the context of e-commerce. They explore the integration of AI in website development, the importance of understanding client needs, and the best practices for designing effective product pages. The discussion also highlights the significance of personalization and the need for continuous improvement in website design to enhance user experience and conversion rates. Key Takeaways: AI tools can help new businesses quickly establish an online presence. Established businesses should not replace their existing websites with AI-generated ones. Understanding client needs is crucial for effective website design. Product pages should provide comprehensive information to aid conversion. Learning from industry leaders can inform better design practices. Differentiation from competitors is essential for brand success. Personalization is becoming an expectation in online shopping experiences. Iterative design and testing can lead to significant improvements in conversion rates.   Podcast Highlights 02:30 AI and Website Fundamentals Greg explains that while AI tools can help beginners create quick test sites, established businesses shouldn't rely on AI alone. Successful websites need strong brand positioning, trust-building design, and a deep understanding of user behavior. 09:30 E-Commerce Design Mistakes and Fixes Greg points out common e-commerce mistakes like thin product pages or missing proof elements. He emphasizes adding "Why Choose Us" sections, testimonials, use cases, sticky CTAs, and comparison charts to build trust, extend time on page, and increase conversions. 15:45 Why You're Not Amazon Greg reminds listeners: don't copy Amazon. Amazon works because of its brand power and customer trust. Smaller or challenger brands should focus on storytelling, differentiation, emotional connection, and visual hierarchy. 20:50 Personalization and AI Interaction Both Gert and Greg explore AI-driven personalization using tools like Delphi, an interactive chatbot that guides visitors toward the right offer. Greg highlights how small touches—like using a visitor's name in forms or emails—can dramatically boost engagement and conversion rates.  29:40 Redesign Strategy and Continuous Optimization Greg advises businesses to study competitors regularly, use AI analysis tools for insights, and avoid full redesigns that could alienate loyal users. Instead, he recommends small, data-backed updates for steady growth. Guest Website Info: Name: Greg Merrilees Role: Founder of Studio1 Design Website - https://studio1design.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

Hey CX Nation,In this week's CXWeekly Update episode I walk through some ideas, goals & CTAs that me & the team at CXC have been focused on.Full candor, we're in a full blown sales sprint to the end of the year to close 2025 with a bang & tee up the best year yet in 2026.We're also working on a ton of new customer focused business content -- including my 2nd book "Make Happiness A Habit" that we are launching in the New Year. Don't worry we have a ton of amazing guest interviews coming down the pipeline over the next couple of weeks.Part of our goal at CXC is to create some of the best customer focused business leader content, including short episodes like these CXWeekly updates that are digestible, actionable & most importantly entertaining for all of you.Huge thanks for all of you who helped to celebrate our 5 year anniversary of building CXChronicles, it's been a hell of a journey. Approaching 300+ episodes of customer focused business contentWorked with 150+ companies across the world helping make customer & employee happiness a habitPartnered with biggest players in software & technology including Salesforce, Hubspot, Intercom, Zendesk, & Freshworks.Launched CXC Healthzone Intelligence Platform, go see how your company's CX stacks up the rest. If you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today.You know what would be even better?Go tell one of your friends or teammates about CXC's content, CX/CS/RevOps services, our customer & employee focused community & invite them to join the CX Nation!For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button).Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

There's always going to be a need for promo and sales content but if that's all you're doing, you're probably missing the one thing that actually turns browsers into buyers: nurture content.In this episode, I'm talking about what nurture content really is (and what it's not), how it builds trust between your visibility and your sales, and why ghosting your audience between promos or sales could be costing you clients.You'll learn:What nurture content does that promo content can'tHow to write emails people actually reply toWhy storytelling is your most powerful nurture toolThe simple framework for writing nurture emails that connect and convertHow to weave subtle CTAs into your nurture emails without feeling pushyIf you're ready to build real relationships, and turn your audience into long-term customers, this episode is for you. Grab my FREE marketing checklist for small business owners. This episode was mixed and edited by Cardinal Studio.

Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch.You'll learn:-The must-have traits of a high-performing OSC (and the biggest hiring mistakes to avoid)-How to structure training, processes, and metrics that move appointments → sales-Website essentials for OSC success: strong CTAs, visible human presence, and smart use of video-Why gating hurts conversion—and where to earn contact info instead-Turning cold leads warm: segmented follow-ups, personalized video, and practical nurture tracks-Smooth handoffs: chat/AI → OSC → onsite, with clear communication and accountability-When (and how) to audit your existing OSC program for quick winsGuest: Leah Fellows, Founder/CEO, Blue Gypsy Inc.; author of Attract, Engage, Convert. Topics: online sales counselors, new home sales, home builder marketing, AI assistants vs. chatbots, lead nurturing, conversion optimization, customer experience.If you're a builder or marketer ready to level up your OSC program—and your conversions—this episode is your roadmap.

In this short, unplanned episode, I'm breaking down what to post when sales are slow and your audience feels quiet. We have a lot happening right now, and it's affecting buyer behavior in a real way. Between the trust recession, AI overload, mean girl marketing, the government shutdown, and families losing SNAP benefits, people are stretched and more hesitant than ever.This episode gives you simple, grounded ideas that help you build trust without pushing or posting nonstop.MENTIONED IN THIS EPISODE:What to Post When People Aren't Buying – $17 Content MapA simple, low cost tool that uses your audience's actual thoughts to generate months of trust-building, connection-focused post ideas. Includes a quick form, auto-filled prompts, CTAs, and a self-audit checklist.Buyer Journey Content MapSend me your posts on Instagram: @sydneyobrien.co

Want a website that quietly does the heavy lifting—qualifying visitors, building trust, and turning the right people into clients? We dig into the 2026 web trends that matter for design professionals and remodelers: practical customer experience improvements, content that speaks directly to an ideal client, and AI tools that uncover what you're missing behind the scenes.We start with the visitor journey and show how to spot friction by asking someone outside your business to navigate your site. You'll get simple prompts to guide their feedback and translate it into clear fixes: sharper headlines, stronger proof near claims, and CTAs that meet visitors at the right moment. From there, we make personalization concrete with a tight client avatar that shapes your service pages, portfolio blurbs, and resource hubs. Instead of broad promises, you'll learn to write specific, outcome-focused copy that mirrors the language your prospects actually use.Then we put AI to work as a practical auditor. By combining your URL and your client avatar, you can get focused suggestions that touch SEO, messaging, imagery, and internal linking. We explain how to turn those insights into a smoother path from homepage to contact, and when to offer low-friction steps like a quick fit check or a project readiness guide. Along the way, we share a simple method for competitor research so you can fill local gaps with real differentiation—clear process visuals, case summaries with constraints and outcomes, and transparent next steps.If you want a site that feels custom-fit to your best clients and easier to manage month to month, this conversation lays out a repeatable plan: test, refine, personalize, and measure. For deeper coaching, templates, and live feedback, join our Academy where we review member sites and map upgrades that move the needle. If this was helpful, follow the show, share it with a colleague, and leave a quick review so more designers can find it.If you would like to get the links and show notes for this episode, click on the link below:​https://www.designerdiscussions.com/episodes/episode-153-Website-Trends-for-2026Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this follow-up episode of Building Better Developers, Wes Towers returns to share his hands-on approach to WordPress SEO for developers. From choosing lean tools like Kadence and Rank Math to using AI for faster content creation, Wes explains how developers can simplify design, speed up performance, and stay visible in an AI-driven search world. Key Idea: Smart WordPress SEO for developers isn't about more plugins—it's about clarity, speed, and content that stands out across search and AI platforms. About the Guest — Wes Towers Wes Towers is the founder of Uplift 360, a Melbourne-based digital agency that helps builders and trades turn websites into trusted, lead-generating tools. With over 20 years of hands-on experience, Wes focuses on authenticity, clear strategy, and measurable growth — no fluff, just results. Through his work and podcast appearances, he shares practical insights on niching for developers, SEO, and building trust in an AI-driven world.

Looking for a way to get clients without spending all your time on social media? In this episode, I chat with Patricia about how to use podcasting to bring in steady clients. Listen in and you'll learn how to confidently talk about your services on your show, how to give effective CTAs, and how to use coaching-style episodes to show the value of your work.Listen to The Uncommon Career Podcast: www.theuncommoncareer.com/blogWant to make your podcast POP? Schedule a free call with me at www.ThePodcastTeacher.com/popTake Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

As equity markets grind higher and trend strategies navigate sharp reversals, Moritz Siebert welcomes Nick Baltas of Goldman Sachs for a conversation that moves beyond performance to examine structure. Together they unpack the machinery of the $1.3 trillion QIS industry - from index design and client behavior to the subtle forces shaping capacity and crowding. They discuss how trading speed has become a key axis of dispersion, why volatility remains the hidden cost in systematic portfolios, and what resilience in markets might really be masking. This is not just about strategy. It's about how products scale, and how ideas hold.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Nick on Twitter.Follow Moritz on LinkedIn. Episode TimeStamps:00:23 - Moritz opens the show and introduces Nick01:16 - Nick's quick life update and setting the tone02:45 - Market resilience vs. fragility in 202504:18 - Performance rundown: CTAs, trend, equities, bonds06:10 - October reversals: metals and livestock giveback07:32 - What's working: equities, gold, copper; sugar shorts08:58 - Trend speed, April V-shape, and dispersion10:40 - Position exits, re-entries, and neutral zones11:55 - How QIS differs and why it's opaque from the outside14:40 - How big is QIS? Asset class split and caveats18:05 - Who uses QIS: from asset owners to hedge

Send us a textIn this episode, we are joined by copywriter and messaging strategist Chrysanthi Stamou, who specializes in helping service-based businesses create conversion-focused and SEO-friendly websites.Chrysanthi breaks down what every small business owner needs to know to turn their website into a powerful, client-generating tool. From homepage structure to SEO myths and writing calls-to-value that resonate, you'll learn how to write website copy that reflects your personality—and gets results.This conversation is a must-listen if you're building or updating your SEO-friendly website and want it to actually bring in leads.Crafting High-Converting Website CopyKey TakeawaysWhy an SEO-friendly website still matters in 2025, despite the rise of short-form video and social media platforms.What makes a website conversion-focused: using customer-driven research, clear messaging, and benefit-led structure.Call-to-value vs. call-to-action: How to write CTAs that encourage clicks and reduce resistance.Homepage hero section best practices:Focus on the transformation your services offer.Use benefit-driven, keyword-rich headlines.Include clear direction with action-oriented CTAs.About page that connects:Move beyond listing credentials.Share your story and values in a way that builds trust.SEO insights:Why SEO is not dead—and how it fuels AI tools as well as Google rankings.How to measure your site's SEO performance with Google Search Console or Ahrefs.Website audit tips:Replace generic page headers with value-driven messaging.Spread testimonials across key decision points—not hidden in sliders.Simplify your navigation (5–6 links max) to reduce choice paralysis.Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

People Are Getting Hosed — VA Refi Receipts (Light) A concise, source-backed outline for your live show • Updated Oct 30, 2025 What's Been Happening (2023–2025) CFPB orders NewDay USA to pay $2.25M Federal consent order alleges misleading cost comparisons on cash‑out refis to servicemembers and veterans. Enforcement CFPB • Aug 29, 2024 Newsroom Consent Order (PDF) Case Docket Servicers' pressure on survivors Report details pressure tactics, inaccurate info, and delays for bereaved families with VA‑backed loans. MOAA • Jan 17, 2025 Open Source VA: Pause foreclosures on VA loans VA called on mortgage servicers to pause foreclosures through May 31, 2024 — pushback to curb harm. VA Newsroom • Nov 17, 2023 Open Source VA seeks extended moratorium Requested extending the veteran foreclosure moratorium through Dec 31, 2024. VA Newsroom • May 29, 2024 Open Source CFPB relief for veterans harmed by schemes $6M in relief tied to illegal lending schemes targeting veteran benefits — signals regulatory focus on veteran predation. CFPB • Jan 2, 2024 Open Source MSCI: High speeds in Ginnie Mae VA loans Investor-side analysis flagged extraordinary prepayment speeds — a market clue of aggressive refi activity. MSCI Blog • May 24, 2024 Open Source Ginnie Mae: recent prepayment activity Agency note: VA cohorts led a recent uptick; overall CPR still below pre‑pandemic — use for nuance. Ginnie Mae • Jun 6, 2024 Open Source CFPB Consumer Response (2024) Mortgage-related consumer complaints remain significant; use to frame trends. CFPB • Published May 1, 2025 Overview Full Report (PDF) BBB: high‑pressure & trigger‑lead complaints Consumer allegations referencing rapid-fire calls and “too-good-to-be-true” VA refi offers (use as allegations, not findings). BBB • Ongoing Example complaints Company profile VA IRRRL — official rules Legitimate streamline path; costs can be financed or traded for a higher rate — decode “no‑cost” claims. VA.gov • Updated 2025 VA.gov Benefits (alt) MarketWatch: VASP wind‑down risk As VASP winds down, tens of thousands of veterans may be closer to foreclosure — stakes and urgency. MarketWatch • May 2025 Open Source Reuters: Kickbacks & steering case CFPB accuses Rocket Homes & partner of illegal referral scheme — not VA‑specific, but shows current enforcement climate on steering. Reuters • Dec 23, 2024 Open Source Talking Points (use these on-air) Misleading “savings” claims: Show NewDay consent order. Translate how “no‑cost” often means “financed costs” or a higher rate. Refi churn math: Explain payment reset, added fees to balance, and erosion of equity; cite investor prepayment data. High‑pressure tactics: Trigger‑lead calls, mailers, and scripted urgency; emphasize opt‑out and comparison shopping. Servicing pain points: Survivors report pressure/delays; stress VA escalation paths and patience with documentation. Guardrails for vets: IRRRL mechanics, itemized fees, true break‑even, and avoiding back‑to‑back refis unless math wins. Regulatory posture: VA foreclosure pauses, VASP, and ongoing CFPB enforcement show the government is watching. Call to action: Offer to do a plain‑English, side‑by‑side quote; invite viewers to send statements for a fee audit. Links & CTAs (edit these) RateWatch 2.0 Add your RateWatch sign‑up URL Schedule Consultation Open scheduling link Apply Now Add your application URL SmartCredit (affiliate) SmartCredit signup Credit Karma (affiliate) Free credit score The Budget App (referral) Budget App link YouTube — The Rate Update Add your channel URL Website therateupdate.com Light version • All external links open in a new tab • Replace placeholder CTAs with your URLs • © 2025 The Rate Update

Episode 3 of our website series is the “not glamorous, insanely essential” one. Hosts Liz and Chelsea walk through the two meetings that make or break a web project before a single pixel gets designed: the Kickoff + Sitemap meeting and the Discovery session.  First, the Kickoff & Sitemap: how we set expectations, timelines, roles, and guardrails... then map the site in a humble Google Sheet with pages, subpages, notes, and any special functionality. We share how we prep before the meeting (competitive analysis, industry language, common CTAs, user goals), the questions we bring (legal footers, integrations, hiring goals, etc.), and the rule that saves everyone's sanity: don't design until the structure and purpose are clear. Then, Discovery: when a client's needs are complex or unclear, we scope paid discovery to co-build high-fidelity wireframes and a true content plan. We cover the difference between basic vs. complex projects, where discovery sits in the contract, and how we keep scope honest (pages promised, templates vs. content volume, and what happens when someone requests “just add a blog” midstream). Along the way, we hit: Why showing up prepared establishes you as the leader (and dramatically improves client experience) How to align business goals with user goals (customer = hero, not you) The psychology behind navigation, CTAs, and clarity (and why “industry boilerplate” often fails) Practical artifacts: sitemap doc, questions list, competitor notes, discovery wireframes Scope control without drama: what's in, what's out, and how to price change requests Key takeaway: Preparation is part of the product. If you nail the kickoff, define the sitemap, and run discovery with intention, then your design phase will (usually) fly. Skip it, and you'll pay for it in confusion, rework, and scope creep. If you like a little structure with your chaos, this one's for you.

Using calls to action in your content can so easily feel like you're being spammy by asking your audience to take action – but it doesn't have to be that way. CTAs, after all, are the difference between actually marketing on social media and just plain old content creation. So, in today's episode, we're running through loads of different ideas for your next CTA, whether you want to drive engagement or conversions!In this episode, we're chatting about:Why CTAs are essential and are the difference between content creation & social media marketingExamples of questions you can use to encourage engagementCTAs for engagement vs CTAs for conversionsA quick way to test how good your next CTA is!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps.• shift from sessions to visibility and share of voice• client education using visuals and live data reviews• GA4 custom channel for AI tool referrals• AI overview tracking and imperfect but useful signals• LLMs.txt and crawl access considerations• content that shows human expertise and authorship• aligning CTAs to intent to boost conversions• redistributing effort from top-of-funnel to mid-funnel• omnichannel support including paid social and PR• audience research and journey mapping to guide strategy• practical plan: what, why, how, when cadenceGuest Contact Information: Website:  pathfinderseo.comLinkedIn: linkedin.com/in/lindsay-halseyMore from EWR and MatthewLeave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Are you getting likes and comments on LinkedIn but struggling to convert that engagement into actual paying clients? In this episode, we reveal why visibility alone doesn't equal revenue and what's really missing from most LinkedIn content strategies.We break down the exact shift from posting for attention to posting for conversions, plus share how one consultant closed a $10,000 deal by changing her content approach.Key takeaways:Why the "post consistently and clients will come" advice keeps you stuck in the Engagement TrapThe revenue mindset: how to post with a clear path from content to booked clientThe Authority, Story, CTA Framework that actually convertsHow to create CTAs that spark real client inquiries instead of just more likesIf you'd like to join our FREE 2-day live workshop, The Expert's Edge: LinkedIn Content That Closes Deals (November 24-25, 2025), visit: Register for The Expert's Edge Workshop Here

Episode #356 - 5 Costly Holiday Email Mistakes That Hurt Your BFCM Sales You know what's more painful than hearing “Grandma Got Run Over by a Reindeer” for the 100th time in November? Hitting send on a holiday email that costs you sales. Every year, I see brands make the same email mistakes that drain real revenue during BFCM. The good news? They're totally avoidable once you know what to watch for. In this episode, I'm breaking down the five biggest holiday email mistakes I see brands make year after year — and how to fix them before it's too late. Whether you're a seasoned marketer or DIY-ing your BFCM strategy for the first time, this episode will help you avoid inbox fatigue, improve deliverability, and make sure your campaigns convert when it matters most. This episode is part of my ongoing BFCM Prep Series — where we're making sure your holiday marketing is strategic, intentional, and built to perform.

Sometimes Jay Schwedelson gets deep about data or strategy—but this time, he's answering your weirdest, most random questions. From nonprofit marketing tips that actually work to his all-time favorite reality TV obsession (yes, he has strong opinions), this episode swings from helpful to hilarious in the best way.ㅤBest Moments:(01:15) Why first-person CTAs like “Count me in” or “Yes, I want to help” drive higher clicks for nonprofits(03:00) The 75-word rule that separates good emails from ignored ones(05:34) Why showing real human faces—not AI ones—boosts engagement by 38%(05:58) The bold prediction that “humanity will be the algorithm” in 2026(07:45) Jay crowns Love Is Blind Season 9 as the best (and most unhinged) reality TV ever made(08:30) Why he can't stand true crime—and what that says about us allㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

ITPM Flash provides insight into what professional traders are thinking about in the markets RIGHT NOW!   Slowing job creation and stagnant wages make Cintas ($CTAS) uniformly stretched.   In this episode of ITPM Flash, Edward Shek presents a short idea on Cintas ($CTAS) — the U.S. market leader in workplace uniforms and hygiene services. While Cintas has delivered years of steady growth and trades at premium valuations, Ed argues the story is uniformly stretched. With job creation slowing, wage growth stagnating, and little evidence of a broad cyclical recovery, Cintas faces structural headwinds that could pressure earnings and trigger multiple compression. He outlines the company's fundamentals, exposure to employment trends, and explains why a January vertical put spread offers an attractive way to express the view.

Neste episódio, eu faço duas consultorias ao vivo. Primeiro, ajudo uma empreendedora a otimizar sua estratégia de ManyChat para DMs do Instagram, focando em CTAs claros, iscas de lead valiosas e o rastreamento de métricas para escalar suas vendas orgânicas (atualmente R$ 15k/mês). Depois, aconselho a Cristina, mentora de empreendedoras na Áustria que converte 10% em um produto de €3.9k com um ROI incrível (€75k de receita para €5k em anúncios) , sugerindo que ela foque em escalar seus funis de webinar atuais e explore eventos imersivos online antes de diversificar seu mix de produtos. Se inscreva na Ultra Black Friday Infinita:http://vtsd.com.br/quero-bf-ep365Me siga no Instagram:https://bit.ly/Insta-Leandro-LadeiraConheça o canal principal:https://bit.ly/Canal-Metodo-VTSDOuça nosso podcast:https://bit.ly/Podcast-do-Ladeira-no-Spotify

If your offer feels like a choose-your-own-adventure gone wrong — with 5 bonuses, 3 payment plans, and endless CTAs — this episode is your wake-up call. Meghan unpacks how cognitive overload kills conversions and teaches you how to simplify your offer into one clear, confident storyline.You'll Learn:How confused buyers behave (spoiler: they don't buy).Why more bonuses ≠ more conversions — and what actually works instead.How each buyer type responds to messy offers — and how to fix it.A plug-and-play framework to clean up your sales process without losing the magic.

Stop chasing visibility and start building authority. Beth Nydick, a former TV producer with almost 20 years in digital media (who's been everyone from Dr. Oz's blogger to a cocktail cookbook author), breaks down why most entrepreneurs are completely missing the point when it comes to podcast guesting. This isn't about landing the interview, it's about what you do with it. Beth shares her signature MICS Method for turning one podcast appearance into $10,000 in client revenue and calls out the fake PR "experts" who are selling you snake oil. If you've ever wondered why your podcast appearances aren't converting into sales, this episode will blow your mind.Here's What We Cover:Beth's MICS Method — Her signature system for Messaging, Interview prep, CTAs, and Systems that turns one podcast into $10KThe first 12 seconds rule — What podcast hosts notice immediately that tells them if you're prepared (or winging it)How to do CTAs throughout the entire episode — Why waiting until the end is costing you sales and how to drop breadcrumbs from minute oneThe post-interview promotional system — Beth's exact backend strategy for leveraging one interview multiple times throughout the yearExclusive lead magnets for podcast listeners — How to create different offerings based on specific audiences (not just one generic freebie)... and so much more!Resources Mentioned:Rich Relationships by Selena Soo: https://www.amazon.com/Rich-Relationships-Million-Dollar-Network-Business/dp/B0F35GH7RQConnect with Beth: Find her at @BethNydick on all platformsDM Beth the word "Sophia" on Instagram for her exclusive podcast listener gift: https://www.instagram.com/bethnydick/

"The purpose of your showroom is to sell the in-home visit." This week, Tim welcomes Kenneth Walker, independent sales rep for Fire Walker Sales covering nine states, to break down the five principles every winning fireplace showroom needs. Kenneth has seen hundreds of showrooms—from thriving retail operations to struggling chimney service companies trying to break into retail—and shares exactly what separates success from failure. In this episode, Tim and Kenneth discuss: Why marketing your showroom is step one: Most customers don't randomly walk into hearth stores—they're destination shopping, which means if you don't tell them you exist with clear CTAs, QR codes on trucks, and explicit messaging, they'll never find you. Simple and thoughtful always beats big and fancy: A tight 20x20 showroom with strategic product placement will outsell a massive space with 40 wood stoves and 17 brands where customers get lost and salespeople can't become experts on anything. Product positioning is your secret weapon: Stop trying to show everything from every brand and instead build a clear price ladder using each vendor's strengths—like the taco truck with beef, chicken, and fish tacos, not 45 varieties of beef. Signage and pricing eliminate customer anxiety: Posting average installed price ranges shows customers the full ladder from $4,000 to $9,500, takes price off the table as an objection, and naturally wins the sit-down estimate without awkward budget conversations. In-home appointments are where you actually sell fireplaces: The showroom sells the home visit, the home visit sells the fireplace—and charging customers $250 to come measure means you're tripping over hundred dollar bills trying to pick up pennies. Don't miss this tactical guide to building a showroom that creates buying experiences instead of browsing experiences. ------ Become a supporter of The Fire Time Network and get access to awesome rewards: ⁠⁠⁠⁠⁠⁠https://itsfiretime.com/join⁠⁠⁠⁠⁠⁠ To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: ⁠⁠⁠⁠⁠⁠https://www.itsfiretime.com/magazine⁠⁠⁠⁠⁠⁠

In this episode, Becky Beach interviews Alice Seba, founder of Numo and Ekit Hub University, about crafting high-converting sales pages. Alice shares actionable strategies including using attention-grabbing headlines, organizing content for skimmability, highlighting benefits, and using FAQs to overcome objections. She emphasizes the power of visuals for digital products and the importance of testing elements like headlines and CTAs through A/B testing. The conversation also covers organic traffic strategies like partnerships, podcasting, and affiliate marketing, with a strong focus on community building and relationship-driven promotion. Alice introduces Numo as a beginner-friendly sales page builder with done-for-you templates and automation tools, ideal for those overwhelmed by tech. Check out the show notes at BeckyBeachShow.com.

The reason your content isn't converting may not be your traffic—it's your CTAs. Too many entrepreneurs put weak or random CTAs at the end of their posts, podcasts, or videos and then wonder why sales are slow. In this episode, I'm breaking down a framework that makes writing CTAs simple, strong, and completely un-sleazy. Use it on your next piece of content and watch the difference it makes. And if you're ready to finally turn your content into consistent sales, join me inside the Simple SEO Framework + Group Coaching. You'll not only get my proven SEO system for traffic, but also live coaching where we refine your messaging and CTAs together—so you can see more conversions from the traffic you're already getting. Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps  Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year.  to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call

You want to create something that's never been created before. You want to be that person who's doing something no one's ever dared to do. You're creating programs that intersect things people say don't belong together. You're creating products that are so highly differentiated because they're solving real problems in the market. You are quite literally the definition of an innovator.But here's the thing… you need copy that makes your offers completely digestible. No more leaning on phrases like “It's such a good offer, but people have to experience it to get it,” or “Nothing out there is like it, so it can't be explained.”That's lazy messaging. Everything can be explained. Everything can be digestible. Everything can be understood by an eighth grader. Everything can be grasped in under two minutes.So today, I'm calling out every innovator, rebel, and narrative rewriter who's tired of blending into the sea of sameness. We're unpacking how to keep your creative edge without losing clarity.You'll learn:How to craft messaging that's clear, bold, and magnetic — no overcomplication required.Why “lazy messaging” kills your innovation (and how to write copy that moves).The secret to balancing creativity and clarity in your brand strategy.A no-fluff breakdown of how to distill your big ideas into sales copy that converts.What to audit in your CTAs, headers, and bios to keep your ideal clients on track and obsessed.This episode is for you if: You're the kind of creator who sees “trending audio” and thinks, been there, did that last year. You're allergic to boring. You build offers so unique there's no roadmap for them — and that's exactly why your copywriting needs to be sharper than ever. You're not here to sound like everyone else. You're here to make people move.Want to become the unicorn in your industry? DM me on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! This was produced by Your Girl Media Follow us @yourgirlmedia Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Book a Messaging Intensive: Book with Me Join My Unicorn Messaging Membership: Join Here

Text Me A Question!What if you never chased virality again—and still grew faster and more profitably? We make a strong case for building 1,000 true buyers instead of courting a million passive followers, and we map the exact path to get there. The shift is simple but radical: stop optimizing for likes and start optimizing for sales by designing content that attracts the right people, connects by dissolving their doubts, and converts with clear, confident offers.

Still tweaking your sales page? Swapping button colors and rewriting CTAs? This episode pulls back the curtain on the real reason your sales might be stalling — fear. Meghan exposes how fear hides behind “design mode” and how your reluctance to pitch is actually costing you more than any bad funnel ever could.You'll Learn:The psychology behind why entrepreneurs stay stuck “editing” instead of selling.How to tell when you're avoiding direct sales by obsessing over pages and branding.Why your buyers crave real-time reassurance — not another Canva slide.Tactical ways to pitch based on buyer psychology — and build sales confidence fast.

Book your FREE Poodcast Coaching Call: Get on my calendar here:  https://calendly.com/timwohlberg If your podcast isn't leading listeners directly to your offer, you're losing clients. In this episode, I reveal how to create a clear and quick 'podcast path to profits'. I share a true story that'll make every podcaster/entrepreneur cringe and rethink how easy (or not) it is for your listeners to take the next step after tuning in. You'll learn: ✅ Why every extra click between your podcast and your offer costs you conversions ✅ The key links you should include in your show description and show notes ✅ How to use clear CTAs inside your episodes ✅ What “multiple paths” really means and how to avoid turning them into a maze that frustrates and turns off your potential clients. Today's tip is simple: make your podcast path crystal clear. If you're forcing listeners to play detective just to find you, they won't. You'll lose them long before they ever reach your offer. So follow your own path like a listener. If it's confusing, fix it...today. Because clarity equals conversions.

Airey Bros Radio hits Episode 400 with Coach Jesse Parker, Head Men's & Women's Cross Country Coach at Blinn College (NJCAA). Blinn brought XC back for the first time since 1995—and in year one Parker led both teams into the USTFCCCA NJCAA D1 rankings, qualified for NJCAA Nationals, and enters 2025 ranked #10 men / #11 women. We dig into rebuilding a program from scratch, Texas recruiting, the JUCO pathway (cost, credits, transfers), training philosophy (Daniels/Lydiard/Co.), Brenham's “poor man's altitude,” hosting Region 14 on a hilly course, facilities updates, and how to build a winning culture that actually fits the community.Who should listen: HS athletes & parents, JUCO/NCAA coaches, distance-running nerds, and anyone weighing JUCO vs. D1/D2/D3.Follow Blinn XC: IG @blinn_xcFollow Airey Bros Radio: IG @aireybrosradio | YouTube @AireyBros | Spotify & Apple: Airey Bros RadioFueled by: Black Sheep Endurance Coaching (ultra, nutrition, & performance)Show Notes & Timestamps00:00 Cold open & ABR Episode 400 intro; why we spotlight JUCO, D2/D3, and non-Power-4.01:20 CTAs + sponsor shout: Black Sheep Endurance; share with athletes exploring JUCO.02:03 Guest intro: Coach Jesse Parker, Blinn College—year-one rankings, NJCAA Nationals, 2025 preseason ranks.03:11 Blinn socials & contact (IG @blinn_xc; email).04:04 Parker's origin story: football/powerlifting → track nerd → Sam Houston State → coaching break.06:39 Building from zero: late-spring hire, no roster, recruiting sprint, getting athletes college-ready.09:59 Why Blinn? Vision with AD; resources; becoming a Division-I prep program via JUCO.11:01 Blinn history lesson: national titles, Pat Henry → LSU, Steve Silvey era; bringing a legacy back.14:00 Program vision (1–5–10 years): meets, community pipeline, distance-led rebuild, culture.16:52 Early success: how JUCO cycles accelerate competitive timelines.17:53 2025 form check: UT opener, Texas A&M PR drops, next tests vs. JUCO & strong D2 fields.19:32 Where's Blinn? Brenham, TX (Blue Bell country) + terrain, hills, and “poor man's altitude.”21:03 Training rhythm: mornings, lifts, study hall; one-run-a-day philosophy.21:50 Threshold talk: Daniels/Lydiard/Co. roots; cruise intervals & modern double-threshold context.23:34 Recruiting year one: flipping decisions late, scholarship leverage, culture glue (Eric Lagat).25:21 Culture building: standards, maturity curve from FR → SO, educating athletes to self-coach.33:55 Region 14 Championship host (Oct 18): hilly Brenham HS course; true XC racing.37:38 Facilities: no track yet (400m asphalt loop + park intervals), HS partnerships, complex plans brewing.41:26 A day in the life: practice → admin, meet ops, budgets, recruiting—solo staff (assistant coming).42:38 Recruiting channels: HS coach network > services; text/phone/Zoom; set culture during recruiting.50:00 The JUCO advantage: real costs, same transfer credits, scholarships, better academic fit (nursing/engineering), smoother life balance.55:02 Scholarship math that changes lives; keeping Pell; proud parent moments.56:49 Transfer mindset: JUCO as the original portal—“come here to go there” (and thrive).57:32 Admin shoutout: Chancellor support matters—great coaches need great leadership above them.57:49 Coach's bookshelf: Daniels' Running Formula, Running to the Top (Lydiard); autograph stories.1:00:58 Housing & campus life: biggest on-campus JUCO housing; suite & apartment options; athletic dorms.1:02:23 Final Four: coffee (nope), routines, Jackson the terrier, music (Kevin Gates, Kid Cudi), NFL obsession.1:07:02 Bills/Cowboys fandom; fitting culture to community.1:08:37 Close: Fort Dodge goals (XC & Half Marathon), links, next guests (Snow CC & Ranger College).

Send us a textStressed families don't browse; they decide. We unpack how a home care website either earns trust in seconds on a phone or quietly leaks leads to competitors—and exactly how to fix it before 2026. From mobile-first speed to above-the-fold calls to action, we walk through the homepage elements that translate emotion into action, then dive into the service-page strategy that actually ranks: long-form explanations in plain language, outcome-driven copy, and helpful FAQs that mirror what people ask in crisis.We also explore the new search reality. AI answers “best home care near me,” and if your content isn't structured for questions, featured snippets, and local context, you're invisible. Learn how to write for natural language, when to use FAQ schema, and why towns beat counties for discoverability. Plus, we get practical about lead capture: why a consult request outperforms self-scheduled assessments, what to offer as a useful download, and how to deploy chat without letting AI hallucinate answers.Trust is the moat. We share ways to gather Google reviews at the right moment, showcase real caregiver culture with spotlights, and present outcomes that matter—satisfaction, days without readmission, and clear next steps for families and referral partners. Wrap it up with a 30-day sprint: audit speed and CTAs, expand three core service pages, implement schema, and fix your response workflows so every tap becomes a conversation. If you're ready to move from pretty to profitable, this is your playbook.If this helped, follow the show, share it with a colleague, and leave a quick review so more home care leaders can find it. Got a question or want an audit? Reach out—we'd love to hear what you'll improve first.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

This is a free preview of a paid episode. To hear more, visit creativeonpurpose.substack.comSummary:Turn your Substack into a reliable revenue system—without funnels, hype, or a massive audience. We connect the dots from Why Niching Is a Trap (function > form, positioning > niching) and Clients & Customers on Purpose (Forever Offer, Be a Blessing marketing), then apply them on Substack to move people from free reader → paid subscriber → perfect-fit client.You'll learn:* Why positioning beats niching (presence & preeminence > tactics & tricks)* How to frame a durable Forever Offer that actually converts* The Be a Blessing content approach (reflection, action, invitation)* A simple conversational flow: Icebreaker → Diagnostic → Low-ticket → Mid/High-ticket* How Substack operationalizes exposure → proximity → access* The ROI reality: ~20% conversation→offer conversion vs. typical 1–2% opt-in→salePreview Listener Chapters00:00 – Welcome & series context (Part 3 of 3)01:47 – The Situation: the compensation–obligation imbalance (and why “situations” ≠ “problems”)06:12 – Why Niching Is a Trap: function over form, positioning over tricks14:23 – Clients & Customers on Purpose: Forever Offer, blessing-based publishing, conversational flowLinks & Resources* Click here to subscribe to Transcendent Solopreneurship on Substack* Free coaching by email (Catalyst Exchange)Click here to get clarity on your #1 priority & constraint.Call to ActionPaid subscribers can continue to the step-by-step Substack build: * Audience quality vs. social* All-in-one publishing and distribution* Concentric circles of proximity and access (free → paid subscriber → client)* Soft CTAs that actually convert* The exact process that moved my client conversions from 2% → 20%Upgrade to get the full replay, playbook and examples.Beyond the Preview20:00 – Why Substack Works: audience quality, all-in-one publishing, distribution to outposts25:54 – The Engine: free → paid → client (concentric circles, soft CTAs, GPT-assisted depth)36:12 – Results & ROI: 20% vs. 1–2%, time/expense comparison, next steps41:47 – Wrap-up: resources, replays, implementationPrefer to watch? Here's the video replay.↓↓↓

Today we welcome copywriter Nicole Cloutier back to the podcast (yay!) to help us avoid the most dreaded small biz experience: putting something new into the world and hearing … nothing … in return.We talk through launch basics then go deep into the strategies that have helped grow our sales — even in this challenging year.Join us as we stare into the void together and discuss:What a launch really is (hint: it's pretty simple)Why it's so important to pre-launch and “warm up” your audienceNicole's 3-part pre-launch framework (with timeline!)Behind-the-scenes stats like Amelia's email open rates

If you're not emailing your customers, you're leaving money on the table. In this episode of Masters of Home Service, host Adam Sylvester talks with Phil Risher, owner of Phlash Consulting, and Stephen Jobe, owner of Jobe and Sons Plumbing, to unpack the real story behind a single email that brought in $93K. They break down what made it work—from timing and subject lines to CTAs, follow-ups, and using your Jobber data to send campaigns that actually convert. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0

Sponsored By ClickFunnels Live - Las Vegas Date: October 22nd I will be speaking and teaching this material live on stage with exclusive bonuses for attendees. Virtual seats available. Join me In this episode, Sean breaks down the single most important element of your marketing: the hook. Learn why the first seven words you write can literally determine whether your content gets ignored or generates sales. This is the foundation episode of Season 7's 16-episode roadmap to building a growth engine that pays for itself every 30 days. Key Takeaways What Is a Hook? A hook is whatever people see, read, or hear first. It's the opening line of your video, the first words in your headline, your email subject line, or the visual that pops up before you speak. Without a killer hook, nothing else in your marketing matters. The Two Types of Hooks Verbal Hooks: Labels that call out your audience Sharp questions Conditional statements ("If you're struggling with X...") Commands Bold statements Lists Mini stories Provocative statements Nonverbal Hooks: Pattern interrupt visuals Unusual props Surprising camera cuts Distinctive sounds Pro tip: Combine verbal + nonverbal for "multimodal" hooks that hit attention from multiple angles. The 70-20-10 Rule 70% - More of what's already working (your proven winners) 20% - Winner-adjacent content (variations on proven hooks) 10% - Big, crazy, new experiments The Hook Tracker System Create a simple spreadsheet with: Hook name Actual hook copy Outcome/results Link to where you used it Always test at least 2 hooks per campaign - never just pick one and hope. Resources Mentioned Free Tools (Available in Show Notes): Hook Tracker Template - Simple spreadsheet to track what's working AI Hook Generator Prompt - Generates 55+ world-class hooks in under 2 minutes across 11 categories including: Pattern break hooks Open loop hooks Identity ping hooks Status and safety hooks Reward preview hooks Proof hooks Pricing hooks Fast cash/lightning hooks Closing hooks Branding hooks The 30-Day Payback Engine Connection Strong hooks = Better attention = Cheaper clicks = Better show-up rates = Faster upsells The Goal: Make your gross profit in the first 30 days cover your customer acquisition costs, so your growth pays for itself. Hook Examples by Business Model SaaS Companies: "Launch fully configured in 4 hours, or we pay your first month" Course Creators: "One module in 7 days that fixes your most urgent pain—and you keep it forever" Service Providers: "Strategy session booked in 60 seconds + $197 credit if we can't help" Weekly Hook Creation Rhythm Monday: Research - Collect 10-20 outlier hooks from your niche Tuesday: Write 50 hooks total (35 from winners, 10 winner-adjacent, 5 moonshots) Wednesday: Record 10 hook variations per content package Thursday: Edit - Pair hooks with content sections and CTAs (assembly line style) Friday: Ship across platforms and update your hook tracker Weekly: Keep top 10%, kill bottom 10%, repeat Critical Hook Rules ✅ For email subject lines: 7 words or less ✅ For social: You have 0.007 seconds to stop the scroll ✅ Clear beats clever - Every. Single. Time. ✅ Shorter is stronger - If you can cut words and keep impact, do it ✅ Split test everything - Use A/B testing (10% one hook, 10% another, winner gets 80%) Common Hook Mistakes to Avoid Vague hooks - If your audience can't self-identify instantly, it's too broad Fancy words over simple promises - Don't get cute All verbal, no visuals - Make it multimodal when possible Guessing instead of tracking - Log everything Starving the 70% - Stop reinventing weekly; repeat what works 100x more than you think This Week's Homework Write These Hooks (Manually or Using AI Tool): 3 identity hooks ("If you're a [blank]...") 3 question hooks ("What if you could [blank]?") 3 conditional hooks ("When you finally [blank]...") 3 command hooks ("Stop doing X and start...") 3 strong statements ("Here's the truth nobody's telling you...") 3 list/step hooks ("The 5 ways to...") 2 nonverbal ideas (weird prop, unusual sound, visual element) Deploy This Week: Pick your top 5 hooks Read them out loud Tighten each one (cut every unnecessary word) Add to your hook tracker Test at least 5 hooks this week DM Sean your top 3 and tell him which one you think will win What's Next Next Episode: Building Your Content Factory Learn how to take 50 hooks + 5 content sections + 3 CTAs and create 150+ content variations per week without burning out. Season 7 Roadmap Preview Lead System Series (4 episodes): Hooks that make people stop Building your content factory Branding that creates instant trust Turning customers into your marketing team Sales Series: Closing without feeling sleazy Building undeniable proof Delivery Series: Making each customer worth more Retention strategies Profit Series: Lightning offer plays Premium pricing strategies Simple margin improvements Final Episodes: Offer stacks and architecture Proof systems that scale Complete 90-day game plan Connect with Sean DM your top hooks and results at https://www.instagram.com/thinkingbigcoaching Remember: Everything you create needs a HOOK.

Maria breaks down exactly how she monetizes Instagram Reels, earning at least $2,500 every time she posts. From ManyChat automations to simple CTAs, she shows how to turn traffic directly into checkout pages. Forget long nurture sequences. With low-ticket, speed matters and Maria shares the formula.Learn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/Want to work 1:1 with Ryan Pineda? Apply at ryanpineda.comJoin our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://tentmakers.us/Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda's private golf mastermind for high-level founders and dealmakers. www.mastermind19.com--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing. ...

Ever wonder why your free content attracts an audience but your paid offers aren't selling? You're likely missing a crucial bridge in your customer journey.Most entrepreneurs start by sharing knowledge freely without strategically connecting it to paid solutions that completely solve customer problems. This creates a dangerous gap where potential buyers get lost. The key to closing this gap lies in addressing objections before asking for the sale. Your prospects need to understand why they should trust you, how your solution fits into their busy lives, and what specific results they'll achieve.Many business owners make the critical mistake of weak calls to action. Mentioning your offer on social media isn't enough - you need direct instructions telling people exactly what to do next. Take a page from food bloggers who've mastered this technique. They don't just share free recipes; they consistently direct followers to purchase comprehensive meal plans and recipe collections with clear, compelling CTAs.Perhaps the biggest misconception is about nurturing email sequences. Contrary to popular belief, effective nurturing isn't about sharing your life story or who you are. Your new subscribers don't initially care about your personal journey - they want solutions to their problems! A proper nurture sequence addresses objections, shares testimonials, answers questions, and guides prospects toward a purchase decision. When you solve someone's problem effectively, they naturally develop an affinity for your brand and become your most powerful marketing tool through word-of-mouth referrals.Ready to transform your visibility into actual sales? Join my Turning Visibility Into Sales Challenge running October 4th-6th. The link is in the show notes - save your seat today and learn how to implement these principles in your business!

On this week's episode of Unlimited Capital, Richard McGirr interviews Rohan Saxena. They dig into how to use paid ads as one piece of a diversified capital stack, and the exact “indoctrination sequence” that moves cold prospects from awareness to due diligence to funding. Rohan breaks down practical webinar and VSL funnels, split CTAs, show-up rate benchmarks, and simple KPI tracking using UTMs and a CRM so you can see which hooks actually convert. They also cover ad budget math, adding a small marketing fee to deals, and why courses or coaching can self-liquidate ad spend while scaling top of funnel. Rohan SaxenaCurrent role: Founder, Saxena MediaBased in: VirginiaSay hi to them at: https://saxenamedia.com/ | LinkedIn This is a limited time offer, so head over to aspenfunds.us/bestever to download the investor deck—or grab their quick-start guide if you're brand new to oil and gas investing. Visit investwithsunrise.com to learn more about investment opportunities.  Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices