Podcasts about ctas

This "Flodesk Studio & Email Copywriting: Email Marketing Strategies (Serious Conversations)" episode delivers a masterclass in email marketing strategy, copywriting best practices, and leveraging AI-powered tools like Flodesk Studio for audience growth and engagement.Favour Obasi-ike, MBA, MS tells listeners to learn critical details such as: Effective subject lines, preview text, and body structureThe impact of timing on open ratesSegmentation, cleaning, and list healthPersonalization and branding through design and font choicesHow to use Flodesk Studio to streamline campaign creation with AISpecial attention is paid to A/B testing, the difference between click and click-through rates, and practical features like polls and analytics for persistent improvement.Who is This For?This episode is for entrepreneurs, marketers, real estate professionals, coaches, consultants, and anyone seeking actionable advice on email marketing, copywriting, AI-powered content creation, and using Flodesk Studio. The content is tailored for those wanting to grow their business, improve engagement, and optimize digital communications.Key Moments & TimestampsIntro & Topic Breakdown — 00:00:03Why Email Marketing Still Matters — 00:02:18Email Copywriting Tips (PS, emojis, numbers, preview text) — 00:04:07Intro to Flodesk Studio & AI Features — 00:07:12Real estate applications & audience segmentation — 00:08:43Email List Cleaning, Segmentation, and Engagement — 00:38:40Choosing the Best Time to Send Emails — 00:51:075 Essential Elements of Email Copy — 01:01:44Email Design, Fonts, and Branding Insights — 01:17:24Testing & Optimization Emphasis — 01:24:13Actionable Takeaways from Guests — 01:22:26FAQs1. Who benefits most from using Flodesk Studio?Anyone who wants a seamless, AI-assisted way to design and send beautiful, brand-consistent emails, especially business owners, marketers, and real estate professionals.2. How do you improve open and click-through rates?Use strong subject lines (with emojis, odd numbers, brackets), compelling preview text, personalization, and clear CTAs. Incorporate A/B testing for continual improvement.3. What is the best time to send email campaigns?It varies. Analyze your own audience data (via tools like Flodesk reporting) to find your optimal window: weekday mornings often outperform, but testing is essential 00:53:19.4. Why is list cleaning important?Regularly removing unengaged contacts preserves deliverability, yields accurate analytics, and improves campaign performance 00:38:40.5. How can you personalize emails effectively?Use segmentation, address recipients by name, and tailor content/offers by user behavior and preferences 01:04:00.6. What are key elements of a high-performing email?Subject line, preview text, concise and well-formatted body, clear call to action, optimized images—each tested before broad send-off 01:01:44.Action Steps for youPromote the episode using engaging snippets and “clips” across LinkedIn, TikTok, and Instagram for wider reach 00:23:00.Share Flodesk Studio link and personal testimonials; encourage audience to experiment with AI-powered email design 00:07:12.Encourage listeners to A/B test subject lines and preview text for their own audiences.Build and nurture a peer community for ongoing discussions on marketing, copywriting, and tech tools 00:58:37.Offer private consulting or group workshops on best practices in email marketing, segmentation, branding, and testing.Continue to spotlight client and listener wins secured through these tactics for future episodes and social proof.Gather feedback/analytics from podcast listeners on their favorite actionable tip, using surveys or Flodesk polls.Remain updated with new Flodesk and Clubhouse features, suggesting product improvements where valuable (as discussed re: heat maps 00:48:19).For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Ready to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS discussion explored the evolving relationship between SEO and artificial intelligence, stressing that while AI revolutionizes content generation and search, SEO's foundational importance endures. One concept discussed was the need for website structure (schema, sitemaps, quality content) to ensure both human users and AI agents can discover, trust, and transact with a site.Who Is This For?The conversation focused on entrepreneurs, website owners, business leaders (including C-suite/Fortune 500), marketers, and anyone seeking to improve their business's online presence and growth using SEO and commercial keyword strategies. A key theme that emerged was bridging the knowledge gap for those new to digital marketing, whether launching a site from scratch, rescuing one, or scaling brand visibility.Key Moments & TimestampsIntroduction, Part 2 Justification & Audience Engagement: Highlights the need for deeper commercial keyword discussion; encourages live participation 00:00:13.AI vs. SEO: Relationship & Current Landscape: Explores whether AI will replace SEO; demonstrates synergy and need for structure 00:02:42–00:12:24.Website Structure & Longevity: Analogies for domain authority and building strong foundations 00:13:11.Ads vs. SEO Investment: Explains why investing in SEO creates lasting value versus short-term ad spend 00:17:11.WordPress vs. Vibe Coding: Evaluates traditional site-building vs. new AI/code-heavy approaches 00:22:56.Learning & Mastering SEO: Recommendations for ongoing strategies, resources, and communities 00:28:47.User Search Patterns & Keyword Strategy: Examines how users shop online, with a focus on long-tail and local keywords 00:32:22.Sitemaps & Robust Web Presence: How site architecture and multiple pages boost authority 00:40:10.Live Tools & Practical Auditing: Use of isitagentready.com for real-time AI/SEO readiness checks 00:43:28.Commerce, Payments, & Security: Significance of payment protocols and HTTPS for trust 00:44:29.Color, Calls to Action & Conversion Psychology: How interface details impact buying behaviors 00:54:03.Types of Commercial Intent Keywords: Differentiates high vs. low commercial intent; relevance for product, service, and pricing pages 00:59:19.Action-Oriented Keyword Construction: Guidance for structuring keyword phrases to increase conversions 01:04:23.Takeaways & Final Thoughts: Recap and encouragement to test, research, and take control of digital outcomes 01:07:42.Several points were raised, including:Investing in SEO produces compounding, evergreen visibility, unlike fleeting paid ads.Commercial keywords (e.g., “buy now,” “pricing,” “best [product],” “alternatives to”) are essential for conversion-focused pages.Local and long-tail strategies help users “find you” for specific contexts and regions.Security (HTTPS), trust signals, and payment protocols are non-negotiable for commercial viability.Testing and optimizing details—color, CTAs, copy—directly impact sales.FAQsQ: Will AI make SEO obsolete?A: No. AI depends on well-structured SEO content to deliver relevant results. They're complementary, not mutually exclusive 00:04:31.Q: What are commercial keywords?A: Specific search phrases indicating purchase intent (e.g., “buy,” “pricing,” “deal,” “best,” “compare”). Essential for pages targeting buyers 00:52:04.Q: Should I invest in SEO or ads?A: SEO offers sustainable, long-term visibility; ads work immediately but disappear when you stop paying 00:17:11.Q: Are modern coding approaches like vibe coding a good idea?A: New site builders offer fast results, but lack the proven, authority-strengthening foundation of established platforms like WordPress 00:22:56.Q: How do I start learning SEO?A: Combine online courses (Google, podcasts, masterminds) with community interaction and direct experimentation 00:28:47.Action StepsAudit your website with tools like isitagentready.com to gauge AI/SEO readiness 00:43:28.Review your site's structure—ensure schema markup, sitemaps, and multiple relevant pages exist 00:36:01.Identify and implement high-intent commercial keywords on key pages: homepage, product/service, pricing, and demo 00:52:04.Ensure your site is HTTPS-secured and supports modern payment integrations 00:46:07.Test calls-to-action and site colors to optimize conversion rates 00:54:03.Regularly engage in industry communities, podcasts, and training to stay current.Track and measure progress; iterate based on results and user feedback.Ready to Rank? Book Your SEO & Web Dev Services Today

Why isn't oil at $200 with the Strait of Hormuz restricted? Rupert Mitchell — "The Blind Squirrel" — argues China has become a monopsony: the swing buyer of crude, putting an effective floor and ceiling on oil prices using storage tanks instead of quotas. He calls it the China Collar, and he thinks it will permanently re-rate energy equities.We also cover why he's buying UK domestic mid-caps "on the bond floor", what replaces bonds now the 60/40 portfolio has stopped working, and the Monte Carlo runs where OpenAI and Anthropic are worth nothing.A 25-year capital markets banker turned independent macro writer, Rupert publishes his own portfolio, losses included.The Blind Squirrel Macro: https://www.blindsquirrelmacro.com/Hypernormal Times: https://jeremymckeown.substack.com/In this episode: An accidental banker: Barings, 1994 — five months before LeesonHong Kong ECM, and why the syndicate desk beat the prospectusInside a Chinese EV startup: "capitalism is a full-body contact sport in China"BYD, Alibaba, Tencent — great company vs. great stockWhy a blind squirrel: strong convictions, loosely heldLeopold Aschenbrenner: the leverage lesson, not the fraud lessonIs AI inflationary or deflationary? Both — and that's the problemValuing OpenAI and Anthropic when 20–45% of scenarios are zerosThe China Collar: monopsony, storage, and the swing buyer of crudeWhy energy should be 2.5x its current S&P weightThe UK on its bond floor: FTSE 250, 12x earnings, battle-hardened managersInvestment trusts: getting paid twice when private equity bidsLife after 60/40: CTAs, long-dated crude, gold — and why not BitcoinEM local currency debt and 40% African exposureThe new Fed chair's straitjacket, and moving the 2% goalpostsDollar/yen, the 30-year JGB, and the Forrest Gump of global macrochina collar, oil price, monopsony, crude oil, energy equities, opec, strait of hormuz, uk equities, ftse 250, investment trusts, closed-end funds, nav discount, 60/40 portfolio, portfolio diversification, cta, managed futures, trend following, gold, emerging market debt, macro investing, rupert mitchell, blind squirrel macro, openai valuation, anthropic valuation, ai bubble, federal reserve, dollar yen, jgb, byd, tencent, china state capitalism.This podcast explores stocks, markets, and capital, examines the role of gold in finance, unpacks tax policy and economics, discusses pathways to financial freedom and retirement, explains how interest rates affect investing, features insights from financial advisers, analyzes inflation, recession, and market volatility, covers the actions of central banks, evaluates different assets, addresses inheritance planning, reviews portfolio construction with bonds and an isa, assesses long-term returns and allocation strategies, explores macro trends, and helps listeners understand risk and pensions.

Get the Presentation Deck:https://appmasters.com/paywall-presentation/What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consistently drive more trial activations, subscriptions, and revenue.From hard vs. soft paywalls to pricing, free trials, CTAs, social proof, and onboarding, this video covers the practical paywall optimization tactics you can test in your own app. You'll see real examples and case studies showing how small changes to the paywall experience can lead to significant increases in trial activations and sales—including one test that generated a 52% increase in sales.Whether you're launching a new app or trying to increase revenue from an existing user base, these strategies can help you turn more downloads into paying customers.You'll learn:✅ Why your paywall should often appear during onboarding✅ When to use a hard vs. soft paywall✅ How to optimize paywalls for paid traffic✅ How to test weekly, monthly, and yearly offers✅ How to optimize the order of signup and paywall screens✅ Real-world paywall experiments and conversion resultsIf you're serious about app monetization, subscription growth, and increasing your app revenue, this is a great place to start.Join the App Founders Community:https://appfounders.co/Work with us to grow your apps faster & cheaper:https://www.appmasters.com/You can also watch this video here: https://youtu.be/vZXn_BSi5AE*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer's State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more:https://www.appcharge.com/*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Gold bleibt stabil und könnte vor dem nächsten Angriff auf neue Hochs stehen. Im Trade der Woche geht es deshalb um Gold Long mit Hebel 6. Wir schauen auf die wichtigen Marken bei 4.300 und 4.430 US-Dollar, den technischen Ausbruch und die fundamentalen Argumente für Gold: Notenbankkäufe, Unsicherheit, Zinsen und wieder steigende Nachfrage von Anlegern und CTAs.

Niels Kaastrup-Larsen is joined by Andrew Beer and Tom Wrobel to examine a remarkable period for systematic investing. They discuss how CTAs have navigated volatile moves across equities, commodities, currencies and rates while preserving strong gains, and why diversification has been central to that resilience. The conversation explores leverage, the renewed interest in managed accounts and portable alpha, alongside the growing distinction between trend and non-trend strategies. They also challenge the traditional framing of CTAs as crisis alpha, debate whether greater complexity actually improves returns, and examine the difficulties investors face when selecting managers and benchmarking an industry where yesterday's winners may not remain tomorrow's leaders.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Andrew on Twitter.Follow Tom on LinkedIn.Episode TimeStamps: 00:00 - Introduction and eclipse mania02:57 - Volatility, valuations and a changing market environment06:22 - Trend Barometer falls as opportunities narrow08:21 - How CTAs have navigated 202610:10 - An extraordinary year for systematic investing14:07 - Yen intervention and CTA resilience17:11 - Trend versus non-trend performance22:20 - August performance and the systematic landscape24:48 - Active commodity strategies versus traditional CTAs29:39 - Situational Awareness and the risks of leverage32:14 - Managed accounts, capital efficiency and risk control37:49 - Are systematic strategies becoming over-engineered?42:45 - The growing divide between trend and non-trend CTAs50:34 - Reframing trend following as all-weather alpha55:07 - Why the crisis alpha narrative can be misleading01:04:06 - The hidden challenges of CTA benchmarks01:12:12 - Manager selection and diversification across CTAs01:14:15 - Does non-trend really improve a CTA portfolio?Copyright © 2025 – CMC AG – All Rights Reserved----PLUS: Whenever you're ready... here are 3 ways I can help you in your investment Journey:1. eBooks that cover key topics that you need to know about In my eBooks, I put together some key discoveries and things I have learnt during the more than 3 decades I have worked in the Trend Following industry, which I hope you will find useful. Click Here2. Daily Trend Barometer and Market Score One of the things I'm really proud of, is the fact that I have managed to published the Trend Barometer and Market Score each day for more than a decade...as these tools are really good at describing the environment for trend following managers as well as giving insights into the general positioning of a trend following strategy! Click Here3. Other Resources that can help youAnd if you are hungry for more useful resources from the trend following world...check out some precious resources that I have found over the years to be really valuable. Click HerePrivacy PolicyDisclaimer

Your medical practice website can have great content, strong SEO, and compelling provider bios, but if patients don't know what to do next, you're leaving potential appointments on the table.In this episode of the DrMarketingTips Show, Jennifer and Corey break down one of the smallest elements of your website that can have an outsized impact on patient conversions: the call to action (CTA).From replacing vague buttons like "Learn More" and "Submit" to reducing friction and creating authentic urgency, they share five practical rules for writing patient-first CTAs that make the next step clear. Plus, learn how better calls to action can improve the user experience and support your broader SEO and digital marketing strategy.Tune in to Discover:How to shift from transactional CTAs to language focused on what the patient actually wantsWhy your CTA should clearly communicate exactly what happens after someone clicksWhen phrases like "Learn More," "Sign Up," and "View More" may be hurting conversionsHow to write concise, specific CTAs that work on mobile devicesWays to create authentic urgency without resorting to manufactured pressure or marketing gimmicksTake a few minutes to audit the buttons on your website. Small changes to your CTAs can reduce friction, encourage patients to take the next step, and help turn more website visitors into appointments.

For episode 263 of the Crypto Altruists podcast, we're excited to welcome James Newell of the GSR Foundation, a global charity and grantmaker working to ensure that no one is excluded from the benefits of technology. Their tagline says it beautifully: inclusion powers innovation. GSR Foundation is also a supporter of Crypto Altruists and has been essential in helping us get our Web3 Impact Toolkit off the ground.On this show, we spend a lot of time exploring new models for funding impact, and this episode dives into one of the most exciting and forward-thinking approaches we've come across. Some of you will recognize the GSR name from the crypto and trading world, and we get into the relationship between the company and the Foundation. But what really drew us to this conversation is how the Foundation is using the tools of this space to drive real-world impact, in ways that point toward the future of philanthropy.Here's what I mean. The GSR Foundation is directing Ethereum staking rewards, through Lido Impact Staking, to fund incredible partners like UNICEF, Mercy Corps Ventures, and Grassroots Economics. It's a model where you can put your crypto to work generating yield, and direct that yield toward causes that matter, all without giving up your underlying assets. It's truly a positive-sum way to give. We also explore their work supporting partners like Relay Funder, which is building blockchain tools for displaced communities, how they're pioneering new ways to use stablecoins to fund impact, and why education is such a critical part of their mission.In today's discussion you'll learn:

CTAs squeezing gold higher?Jobs number sucked. The Fed is NOT going to raise rates.Becareful of labels and arbitrary numbers in maket speakBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-care-for-my-wealth-show--2487688/support.

In this episode of the Best Coach Ever podcast, we're talking about how to create content that actually sells your coaching—without feeling fake, forced, or like you're putting on a performance every time you post.We're breaking down why you don't have to choose between authenticity and strategy, why templated sales content often feels so awkward, and how understanding sales and marketing can actually help you sound MORE like yourself online.If you're tired of obsessing over hooks, CTAs, and content formulas (or feeling like you have to become a different person when it's time to sell) this episode will help you create content that feels like you AND does its job.If you love this episode, don't forget to leave a 5-star rating and a quick review! It's the best way to support the podcast and help us keep bringing you real, honest convos like this one.In this episode, we cover:1) Why Making “Strategic” Content Feels So Exhausting [0:00 - 4:03]-The pressure to use hooks, pain points, CTAs, trends, and strategy in everything you post.-Why coaches feel torn between making content they enjoy and content they think will perform.2) Why Rejecting Content Strategy Isn't the Answer [4:04 - 7:36]-How strategy helps your content cut through the noise and reach the right people.-The problem with treating authentic content and strategic sales content as two separate things.3) Stop Treating Sales Content Like a Costume [7:37 - 11:22]-Why rigid templates can make your content feel forced and performative.-How to use marketing skills to communicate your own ideas better.4) What Selling Actually Looks Like [11:23 - 15:18]-Selling is about helping someone understand why your offer can solve their problem.-What actually becomes content that sells.5) Give Yourself Permission to Be a Salesperson [15:19 - 19:06]-Why selling feels uncomfortable or you associate it with being pushy or annoying.-What makes talking about your offer feel natural instead of forced.6) Build a Personal Brand That Sells for You [19:07 - 23:48]-What actually creates demand without constant pitching.-How personal branding can sell more effectively than traditional sales posts.7) Create Content People Become Obsessed With [23:49 - End]-Why borrowed hooks, templates, and outsourced ideas won't create true magnetism-What you need to own that creates content that connects and sells.Connect with Lynette:Instagram: https://www.instagram.com/lynettemariehFitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://wcmprogram.com

In today's episode, Brock Johnson walks through 25 psychology tricks that make Reels go viral, organized by the exact job each one does in a video. He starts with hooks and openers — the curiosity gap, pattern interrupts, callout targeting, negativity bias, and open loops — and explains how each one stops the scroll in the first second. From there Brock moves into retention mechanics like the Zeigarnik effect, rapid cuts, visual countdowns, contrast framing, and micro-cliffhangers that keep people watching to the end. He breaks down the emotional triggers that make content land, including social proof, loss aversion, relatability shock, righteous anger, and aspiration mirroring. Brock also covers the sharing psychology behind identity signaling, "send this to" prompts, in-group language, and measured controversy, then finish with engagement drivers like the deliberate error, binary questions, fill-in-the-blank prompts, reciprocity, and curiosity-based CTAs. For each trick he gives a concrete example across different niches so you can see how to apply it to your own content, whether you're in fitness, finance, cooking, or anything else. The goal is to give you a practical toolkit you can pull from every time you sit down to script a Reel. Watch On YouTube 

Send us a text letting us know your thoughts on today's episodeTwo years of consistent episodes. Real effort. Naptime recordings and late nights after bedtime. And still, it feels like shouting into the void.That was a real conversation on a coaching call last week, and it took about five minutes of looking at her last five episodes to spot the problem. It wasn't her audio. It wasn't her voice. It wasn't even her content.So in this episode, I'm walking you through exactly what I would fix, in order, if I took over your podcast tomorrow.Here's what we get into:The one question I ask about every episode title, and why most titles fail itThe call to action mistake that quietly kills your conversions (three versions of it, actually)Why publishing consistently is not a strategy, and what isThe thing I need you to stop doing immediately, even though it feels good in the momentHow to tell if your back catalog is an asset or a content graveyardBecause here's the truth: your podcast is either a content output or a business engine. Random good content will not get you to the second one.If you're listening and thinking "I have no idea where my show actually stands right now," that's what a Podcast Audit is for. I'll go in, look at your titles, your CTAs, and your strategy, and hand you a prioritized plan built for your show.Book yours todayIf you want to go even deeper, check out my 1:1 90 day hybrid coaching program, the Podcast to Profit Accelerator. Need support with your podcast?Book your free Podcast Profit Plan call today! Next Steps: Enjoyed this episode? Let me know over on Instagram and share your favorite takeaway on your Instagram Stories.Ready to hand off your podcast production or experience more podcast growth? Visit our website to learn more about our podcast launch, podcast management and podcast growth services. Book your free Podcast Profit Plan Discovery Call here.Don't forget to hit subscribe/follow so you get notified every time a new episode drops!

In this inspiring episode of the Animal Training Academy: Making Ripples podcast, host Shelly Wood sits down with Debbie Sykes — veterinary technician, instructor for the International Wildlife Rehabilitation Council, and speaker chair for the Clinical Animal Behavior Conference — for a rich conversation about wildlife rehabilitation, animal welfare, and the power of shifting our perspective to see care through the animal's eyes. With an extensive background spanning two decades in wildlife rehabilitation, Debbie shares her journey from stumbling into the field in Southern California to tackling the heartbreaking realities of high mortality rates and preventable injuries in rescue centers. She reflects on the pivotal mentors who shaped her path, the importance of moving beyond "checking boxes" to truly meet animal needs, and why she transitioned from simply treating patients to focusing on upstream prevention through community education and coexistence. Debbie also opens up about her transition into teaching future veterinarians, her passion for science communication through simple calls to action (CTAs), and her recent adventures in cooperative care—including training her bearded dragon, Triss, for dental care with the help of the ATA community. Together, Shelly and Debbie explore: How learning to see care from the animal's perspective completely transformed wildlife rehabilitation practices The reality of compassion fatigue in rescue work and why shifting focus upstream to prevent injuries is crucial The power of simple, actionable conservation calls to action Smart antecedent arrangements and protocol design to help volunteers safely and successfully care for complex species like herons The vital role of community support, mentorship, and outside perspectives when hitting a training plateau Collaborative training wins, including teaching cooperative care for toothbrushing and oral medications with a bearded dragon named Triss This episode is a celebration of empathy, science-based care, and the steady work of helping both wildlife and humans thrive together. Debbie's story is a powerful reminder that whether we are working with wild patients or companion animals, slowing down to ask what the learner is experiencing allows us to improve welfare and make better decisions every single day. Links Debbie@NashvilleWildlifeConservation.org 

For episode 262 of the Crypto Altruists podcast, we're excited to welcome D.G. Safeer Hopton, a lifelong cooperative innovator, author, and founder of the Global Village Co-op. With more than 50 years in the cooperative movement, going all the way back to 1970, D.G. brings a rare depth of experience in community-owned, democratically governed systems.In crypto, we sometimes talk about decentralization like we invented it. We celebrate DAOs, decentralized autonomous organizations, as a radical new idea: communities that pool resources, share ownership, and make decisions democratically, without a central authority calling the shots. And it is genuinely exciting. But that model isn't new. Not even close.Cooperatives have been proving that decentralization works for decades, even centuries. At its simplest, a co-op is an organization owned and democratically controlled by the people who use it, whether that's workers, customers, or an entire community. The value created stays with the people who created it. And while the modern movement is often traced to a group of weavers in Rochdale, England, in 1844, its roots run far deeper, with profound origins in African and Indigenous economics that D.G. explores in his book, Creating a Co-op Village.So today, we're bridging these two worlds. We explore what cooperatives really are, their deep history, and the striking parallels between co-ops and DAOs. Because if these digital communities are, in many ways, reinventing the co-op with a digital wrapper, then we have an enormous amount to learn from someone who's been doing this the whole time.In today's discussion you'll learn:

Traffic Forge AI – https://www.marketingsharks.com/traffic-forge-ai-generate-a-complete-traffic-campaign/Traffic Forge AI – Generate A Complete Traffic Campaign – Paste Any Offer URL And Instantly Generate A Complete Traffic Campaign Turn any offer, product, URL, keyword, article, business, or idea into ready-to-use traffic assets for X, Facebook, LinkedIn, Threads, email, video hooks, viral hooks, and CTAs. No blank page No manual content writing No complicated prompting No hiring copywritersThis software helps buyers build promotional campaign assets in just a few minutes. Users simply paste an offer URL or keyword into the dashboard.Instantly, it generates social posts, email swipes, and video hooks. It eliminates the blank page problem completely.TrafficForge AI is a brand-new AI-powered campaign builder that helps users turn any offer, product idea, affiliate promotion, keyword, URL, article, or business into a complete set of ready-to-use promotional traffic assets in minutes.The demo is simple and visual: Paste an offer → click generate → watch the app create traffic assets instantly.

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Alex Bonilla, an ecommerce brand builder and the founder of Delta Brands. Alex is a true operator behind the scenes, someone who's been in the trenches building and scaling direct-to-consumer brands, especially in competitive markets where attention is everything.He's not just talking theory — he's actively building brands that successfully acquire customers outside of Amazon, and then turn that traffic into profitable growth.Highlight Bullets> Here's a glimpse of what you would learn…. Evolution of TikTok Shop dynamics from 2024 to the present.Shift from organic virality to a competitive, pay-to-play environment.Importance of strategic creator partnerships and content management.Implementation of affiliate live strategies for consistent sales.Building and maintaining relationships with creators, including retainers.Training creators on content quality and engagement metrics.Advertising strategies, including GMV Max and manual campaigns.Team structure for managing TikTok Shop operations.Recruitment and contracting strategies for creators.Future of social commerce and the need for multi-platform strategies.In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Alex Bonilla, founder of Delta Brands, about scaling eCommerce businesses using TikTok Shop. Alex explains how the platform has shifted from an organic, mass-sampling approach to a competitive, pay-to-play environment. He shares strategies including affiliate live selling, creator retainers, and controlled virality. Alex also discusses training creators on retention metrics and hooks, optimizing TikTok ads, and using slideshows to drive Amazon sales. The episode concludes with advice on building creator relationships, assembling a specialized team, and diversifying across emerging social commerce platforms.Here are the 3 action items that Josh identified from this episode:Build a Core Creator System (Not One-Off Virality) Focus on 10–30 trained creators on retainers, run consistent affiliate lives, and engineer predictable sales instead of chasing viral hits. Train Creators Like a Sales Team Teach hooks (first 6–8 seconds), retention targets, and strong CTAs—then create feedback loops to continuously improve content performance. Use Ads to Scale What Already Works Start with GMV Max to find winning content, then shift to manual campaigns to double down on high-performing videos and maximize ROI.Timestamps:00:00:00 Introduction and Creator DevelopmentAlex discusses the importance of nurturing new creators and building them into brand advocates through support and training.00:00:29 Podcast Introduction & Guest BackgroundHost introduces the Ecomm Breakthrough podcast, Josh Hadley, and guest Alex Bonilla, highlighting Alex's eCommerce experience.00:02:12 TikTok Shop Evolution & Current LandscapeDiscussion on how TikTok Shop has shifted from easy virality and mass sampling to a more competitive, pay-to-play environment.00:03:36 What's Working on TikTok Shop in 2024Alex explains that old strategies no longer work and emphasizes the need for updated approaches as TikTok Shop matures.00:05:52 Affiliate Live Strategy & Inventory ManagementAlex shares how affiliate live streams help control virality, manage inventory, and maintain creator relationships.00:08:27 Retainer Model for Top CreatorsAdvice on putting high-performing creators on retainers for consistent content and negotiating video rights.00:10:09 Sampling & Creator Outreach EvolutionAlex describes being more selective with sampling and how established brands attract higher-quality creators organically.00:11:24 Building a Core Team of CreatorsFocus on maintaining a smaller, high-performing team of creators on retainers, rather than mass sampling.00:13:27 Homegrown vs. Recruited Creator TalentDiscussion on the value of developing loyal creators versus recruiting established talent from other brands.00:16:17 Training and Supporting CreatorsAlex details how he educates creators on retention metrics, hooks, and video structure to improve performance.00:19:41 Key TikTok Video Metrics & Content TipsExplanation of retention rate benchmarks and practical tips for creators to increase video engagement and virality.00:21:20 Optimizing GMV Max Ads with Retention DataHow to use TikTok ad analytics to identify and promote high-performing videos, including manual campaign hacks.00:23:15 Manual Ads, Spark Ads, and External TrafficAlex discusses experimenting with manual ads, Spark ads, and driving traffic to Amazon/Shopify for additional touchpoints.00:24:49 Team Structure for TikTok Shop SuccessBreakdown of Alex's team roles, including customer service, inventory, GMV Max optimization, creator recruitment, and community management.00:27:21 Recruiting and Managing Creator RelationshipsHow to structure deals with creators, manage retainers, and protect against underperformance with contract clauses.00:31:04 Slideshow (Carousel) Strategy on TikTokExplanation of using slideshow posts for organic reach and Amazon sales, including compensation models and content monitoring.00:34:22 Future of Social Commerce: Facebook, Instagram, YouTubeAlex forecasts the rise of social commerce on other platforms and advises brands to diversify beyond TikTok.00:36:46 Comprehensive TikTok Shop Strategy RecapEmphasis on leveraging all TikTok content types and replicating successful strategies across other social platforms.00:38:00 Three Actionable Takeaways for Brand OwnersHost summarizes key actions: build creator relationships, develop a specialized team, and focus on off-Amazon demand creation.00:39:50 Raising Prices Through Off-Amazon DemandDiscussion on how social commerce enables brands to increase prices and reduce reliance on Amazon's ecosystem.00:41:27 Final Thoughts on Amazon Changes & Social CommerceAlex shares how social commerce mitigates Amazon's challenges and allows brands to thrive despite platform changes.00:42:59 Book Recommendations & InspirationAlex lists influential books, especially “10x is Easier Than 2x,” and how it shaped his TikTok strategy.00:44:05 Favorite AI Tools for Content CreationAlex mentions using AI video tools (e.g., Vo3) for scalable, high-quality content across platforms.00:45:28 Industry Influencers to FollowAlex recommends following Josh Hadley, Fernando Campos, and the Limited Supply podcast for eCommerce insights.00:47:41 Contact Information & ClosingAlex shares how listeners can reach him for TikTok Shop strategies and the episode concludes.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites  "TikTok Shop": "00:01:41"  "GMV Max Ads": "00:21:20"  "

For episode 261 of the Crypto Altruists podcast, we have a special solo episode in store where we explore why the United Nations is going all in on blockchain and cryptocurrency, highlighting some of their most exciting projects from agencies like UNICEF, The World Food Program, The UNDP, and the UNHCR, that are leveraging web3 tools to drive humanitarian impact.We walk through why the UN has embraced blockchain and cryptocurrency, the real-world impact they're having on millions of people around the world, and what other NGOs, nonprofits, changemakers, or activists can take from this, and why they should consider exploring web3 use cases for their organizations.In today's discussion, you'll learn:

Navigational Keywords - Business Strategies for Websites (Best Practices)The conversation focused on the critical role of navigational keywords in business website strategies and best practices for SEO. Several points were raised, including the distinction between informational and navigational keywords, the practical implications for website structure, and how search engines and users interact with these elements.Key Themes & ConceptsWhat Are Navigational Keywords?One concept discussed was the definition of navigational keywords: these are brand-specific queries used to find specific web pages or destinations within a website, such as "Brand + login," "Brand + pricing," or "Brand + contact." Navigational keywords contrast with informational keywords, which are broad and unbranded, like "best restaurant near me" or "how to tie a tie" 09:06.Why Are Navigational Keywords Important?A key theme that emerged was the way navigational keywords indicate high search intent. Users searching with these terms already know the brand and are seeking specific information or functionality—like product pages, contact details, or policy documents 10:15.How to Implement Best PracticesThe discussion explored actionable best practices for leveraging navigational keywords on business websites:Dedicated Pages: Businesses should create clear, dedicated pages for key navigational actions—such as /contact, /about, /pricing, /reviews, /careers—so that search engines have specific, easily indexed URLs to display in search results 14:03.URL Structure & Keyword Density: URLs should reflect the navigational query and use clear, hyphenated keywords to make it easier for algorithms and users to understand (e.g., yourwebsite.com/privacy-policy). Hyphens are treated as word separators by search engines 15:12.Sitemaps & Technical SEO: XML sitemaps act as a roadmap for algorithms to crawl a website efficiently. Keeping both HTML (what users see) and XML (what bots crawl) structures organized is vital 26:31.Regular Updates: Pages should be maintained and regularly updated. The two critical dates for each page are the date published and the date last modified—these inform algorithms the content is current and relevant, improving SEO performance 45:04.Importance of Brand & Action PairingsThe conversation emphasized that effective navigational keywords pair the brand with a specific action or destination (e.g., "Sephora privacy policy," "Amazon shipping"), which allows businesses to "own" those key queries and drive high-intent traffic 12:24.Measuring & Managing SEOThe discussion also touched on website management:The number of well-structured, dedicated pages can impact investment and SEO value 18:03.Regular auditing and technical optimization of all primary and secondary web properties ensures consistency, compliance, and discoverability 22:41.Understanding audience awareness stages (unaware, problem aware, solution aware, product aware, most aware) helps align SEO content and navigational structure with user intent 35:12.TakeawaysNavigational keywords are essential for brand recognition and conversion, providing shortcuts for users seeking specific brand information.Businesses should invest in user-focused, clearly named, and regularly maintained navigational pages to capture high-intent searches 43:06.Effective technical SEO, including XML sitemaps and proper URL structures, boosts a website's usefulness to both users and search engines.By adopting these best practices, businesses ensure their websites are easily navigable for users and highly visible to search engines, setting the stage for better awareness, engagement, and growth.Who Is This For?The conversation focused on business owners, entrepreneurs, creators, and anyone looking to optimize their website's visibility and effectiveness, particularly through the strategic use of navigational keywords.It is especially relevant for those responsible for maintaining or improving the web presence of a brand, including solopreneurs and those with multiple or complex sites seeking clarity on SEO best practices and site structure (00:01:45, 00:21:48, 00:39:24).Key Moments & SEO Summary with TimestampsIntroduction to Navigational Keywords & Series Context: Outlining the focus on keywords for website business strategies (00:00:10).Website as a Core Asset: Emphasizing the necessity of a website as a brand hub for discovery and operations (00:03:00).Value of Quick Links and Site Accessibility: How having links to websites, calendars, and resources streamlines connections at events (00:04:02).Technological Tools for Networking: RFID/NFC and QR codes as ways to share multifaceted digital presences instantly (00:05:27, 00:07:00).Defining Navigational Keywords: Explained as brand-specific, high-intent search queries driving direct access to internal pages (e.g. “Brand + Contact,” “Brand + Login”) (00:08:39-00:12:24).Site Structure & Essential Pages: Importance of clear, dedicated URLs for contact, about, pricing, policies, reviews, etc. for both users and search engines (00:14:03, 00:16:17).Keyword Density, URL Structure, and Modifiers: The technical aspects affecting SEO on navigational and branded queries (00:13:33).Role of Sitemaps and Algorithm Interaction: Front- and back-end elements (HTML/XML) and the importance of current, updated content (00:26:31, 00:28:12).Awareness Stages: Moving from “unaware” to “most aware” for web users and the importance of matching their journey (00:34:42-00:36:46).Regular Updates and Maintenance: The necessity of revisiting and updating site pages to keep them “alive” in the algorithm (00:44:46, 00:45:50).Summary and Call to Action: Clarity, connection, and proactive site management—with encouragement to take the next steps (00:47:12, 00:48:28).FAQs1. What are navigational keywords and why do they matter?Navigational keywords are search queries aimed at finding specific branded pages (e.g. “Brand + Contact”). They guide users directly to the information or action they seek, playing a key role in brand visibility and customer experience (00:08:39, 00:10:15).2. What essential pages should every business website have?Contact, About, Pricing, Privacy Policy, Reviews, Careers, Locations, Return Policy, and Service pages—all clearly labeled with descriptive, hyphenated URLs (00:16:08).3. How often should I update my website pages?Regular updates signal activity and relevance to both users and algorithms. Important dates include “published” and “modified,” which should reflect recent engagement (00:45:04).4. How can I connect multiple websites or domains effectively?Centralize branding, ensure consistent linking, and consolidate scattered domains when possible so search engines understand their relationship and users can easily navigate between them (00:21:57).5. What's the role of awareness stages in website strategy?Your content and site structure should serve users at different familiarity levels—from “unaware” to “most aware”—with easy access to relevant information at every stage (00:35:12).Action Steps from Favour Obasi-ikeAudit All Active Website Pages:Ensure every required page exists, is linked clearly, and contains current information (00:16:17).Check and Update URLs:Use descriptive, hyphenated slugs for internal navigation—e.g., /about-us, /contact, /pricing (00:15:12).Establish an Update Routine:Schedule regular reviews to update modified dates—especially for high-traffic or business critical pages (00:44:46).Centralize Links Across Platforms:Use tools (link aggregators, NFC cards, QR codes) for seamless access from all touchpoints (00:05:52, 00:07:00).Monitor User Awareness:Identify which stage (unaware, problem aware, solution aware, product aware, most aware) your visitors occupy and tailor CTAs and navigation accordingly (00:35:12).Encourage Feedback and Continuous Learning:Collect responses (like the “put a 1 in the chat”) to gauge clarity and adjust future content and site structures (00:46:10).Ready to Rank? Book Your SEO & Web Dev Services Today

For episode 260 of the Crypto Altruists podcast, we're excited to welcome Sharonda D., a registered nurse with 20 years at the bedside, a tech builder, and a member of the crypto community. She's helping launch the Crypto Community Fund for Healthcare Access in partnership with Sostento, a nonprofit dedicated to helping uninsured Americans reach the care they need.I want to take you back to 2021. PPE had run out. Everywhere. And nurses and health workers showed up to their shifts anyway, putting themselves at risk because that's what the job asked of them. In the middle of all that, something remarkable happened. Sostento mobilized the crypto community, raised 25 ETH in a matter of weeks, and got real protective equipment into the hands of thousands of frontline workers.Sharonda was a nurse on the floor during that shortage. And now, years later, she's helping mobilize that same community for what comes next.Her story doesn't start with crypto. It starts on the floor. She became a nurse during the transition from paper charts to electronic health records, and she watched experienced nurses walk away from the profession because the technology simply wasn't built with them in mind. That stuck with her, and it's shaped everything she's done since. Today she's a division director with the Global Nursing AI Alliance, a builder of practical tools for nurses, and someone who has spent her career refusing to accept that technology should be something done to health workers rather than with them.In today's discussion you'll learn:

What if a few simple numbers could make you the most trusted agent in the neighborhood? In this episode, we show you how stat mailers turn hyper-local data into powerful, easy-to-scan marketing pieces that build credibility and spark curiosity. From choosing the right numbers to share, to formatting them cleanly, to writing CTAs that actually get a response, we cover it all. Want the full breakdown with templates? Join the free Lunch and Learn this week at thehyperlocalagent.com/class.Want a shorter social caption version to pair with this one?

A B2B company's website is so much more than a passive “digital shop window.” When engineered and promoted strategically, it can help you establish category credibility, capture high-intent demand, generate qualified leads, and ultimately, build pipeline. Unfortunately, many B2B companies still treat their website like a digital brochure, leading to prospect drop-off and leaking revenue without the marketing teams even realizing it. So, how can marketing leaders address this critical issue and turn their websites into one of their company's best-performing revenue assets?That's why we're talking to Cameron LiButti (Founder, Bidview Marketing), who shared real-world case studies and his signature framework for how to transform your B2B website into a revenue-generating machine. During our conversation, Cameron highlighted the value of defining your Ideal Customer Profile (ICP) and why it's important to drive conversion clarity by removing low-value “content clutter.” He also shared an incredible customer success story, where a strategic website redesign resulted in a 3,000% increase in leads within 30 days without any marketing spend. Cameron also discussed the value of mobile optimization and high-converting calls to action (CTAs) to improve the user experience. He also stressed the significance of aligning branding with the businesses identity and values, and cited exampled from medical and legal practices.

For episode 259 of the Crypto Altruists podcast, we're excited to welcome Inès d'Haultfoeuille, Chief Operating Officer of Egregor, a non-profit dedicated to catalysing social and environmental transformations, playing roles that range from accelerator to venture philanthropist and strategic advisor. Their team is truly global, and their work reaches across climate, education, social justice, civic engagement, and more.If you work in the nonprofit or impact space, the last few years have been brutal. Funding is being cut. Donor priorities are shifting, sometimes overnight. Geopolitical instability is reshaping where resources flow and who gets left out. And through all of it, the needs on the ground aren't shrinking. They're growing.We've talked about this on the show before, with organizations working in Ukraine, in Afghanistan, in Tanzania, in Somaliland. The pattern keeps repeating. The people doing the most essential work are often the ones with the least support, the least stability, and the least room to breathe.Egregor was born out of a conviction that social and environmental innovators deserve better than isolation, precarious funding, and systems designed without them. And what I find compelling about their model is where they choose to focus. Rather than just writing cheques, they work to remove the structural, financial, and logistical barriers that stand between an innovator and their vision. Because so often, the bottleneck isn't the idea but everything surrounding it.In today's discussion you'll learn:

Markets continue to evolve, and so do the strategies designed to navigate them. Alan Dunne joins Niels Kaastrup-Larsen to explore why changes in market structure may have permanently altered short term trend following, and what that means for systematic investors. They discuss a fascinating new research paper on market microstructure, the changing role of liquidity, the rise of high frequency trading and why faster no longer necessarily means better. Along the way they examine the Federal Reserve's evolving communication strategy, the outlook for commodities, and why regime change continues to create both risks and opportunities for trend followers.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Alan on Twitter.Episode TimeStamps: 00:00 - Summer reading, Jeremy Grantham and lessons from early quantitative investing 05:22 - Shrinking retail products, smaller futures contracts and the rise of retail trading12:18 - First half performance review for CTAs and trend followers15:36 - Commodity markets, Middle East tensions and the AI driven demand story20:09 - Kevin Warsh, Fed communication and a new era for monetary policy30:34 - Why regime change strengthens the case for trend following38:34 - The research behind the decline of short term trend following46:44 - Tick size, liquidity and what changed in market microstructure49:43 - Alternative explanations for why fast trend has struggled55:35 - Execution, market participants and the future of systematic trading01:00:45 - Final thoughts on the next evolution of trend followingCopyright © 2025 – CMC AG – All Rights Reserved----PLUS: Whenever you're ready... here are 3 ways I can help you in your investment Journey:1. eBooks that cover key topics that you need to know about In my eBooks, I put together some key discoveries and things I have learnt during the more than 3 decades I have worked in the Trend Following industry, which I hope you will find useful. Click Here2. Daily Trend Barometer and Market Score One of the things I'm really proud of, is the fact that I have managed to published the Trend Barometer and Market Score each day for more than a decade...as these tools are really good at describing the environment for trend following managers as well as giving insights into the general positioning of a trend following strategy! Click Here3. Other Resources that can help youAnd if you are hungry for more useful resources from the trend following world...check out some precious resources that I have found over the years to be really valuable. Click HerePrivacy PolicyDisclaimer

Send us a text letting us know your thoughts on today's episodeYou've been showing up consistently. Your audio sounds great. You might even have a decent number of downloads. But when someone asks how many clients your podcast has brought in, you go quiet. Sound familiar?That's not a content problem. That's a strategy problem, and there's a very specific gap at the center of it.In this episode, I'm breaking down what I call the Listener-to-Buyer Bridge, the three things your podcast actually needs to stop being just a content show and start being a business asset.You'll walk away knowing:Why every episode needs a strategic job, not just a topicHow to write CTAs that feel like the natural next step instead of a disconnected adWhy your episode topics need to map to your offer, not just your nicheThe three things to stop doing immediately if you want your podcast to start convertingHere's the truth no one talks about when they teach you how to launch a podcast: launching a show and building a podcast that works for your business are two completely different things.If you've been podcasting for a while and the revenue isn't matching the effort, this episode is your next step.Resources mentioned:Podcast Audit: podcastingformoms.co/auditNeed support with your podcast?Book your free Podcast Profit Plan call today! Next Steps: Enjoyed this episode? Let me know over on Instagram and share your favorite takeaway on your Instagram Stories.Ready to hand off your podcast production or experience more podcast growth? Visit our website to learn more about our podcast launch, podcast management and podcast growth services. Book your free Podcast Profit Plan Discovery Call here.Don't forget to hit subscribe/follow so you get notified every time a new episode drops!

For episode 258 of the Crypto Altruists podcast, we're excited to welcome Shannon Lanigan, Heenal Rajani, and Marvin Paul of All In For Sport, a decentralized autonomous organization (DAO) on a mission to create a “coordi-nation” to support projects that advance inclusion and empowerment through sport.This episode is part two of an ongoing conversation, so let me set the stage. In episode 245, we sat down with the team at SuperBenefit to explore their Reimagining Power series. That conversation was about the theory and the possibilities: how Web3 could be a tool for systems change, how we might redistribute power rather than concentrate it, and how we can confront the uncomfortable history of development work and philanthropy instead of repeating its mistakes in Web3.It was a rich, thought-provoking discussion. But it lived mostly in the realm of ideas. Today, we get to see those ideas put into practice with a case study, a real-world test of what we discussed in that first conversation. We highlight All In For Sport's collaboration with Sarreya, an organization that has spent over a decade creating space for women and girls to play sport in Somaliland.The project, The Six-Month Wire Transfer (And What We're Doing About It), is named after a very real experience: a routine grant payment that took six months to reach Sarreya, blocked, rerouted, and questioned every step of the way. And it grew into something much bigger than a payments experiment. It became a test of whether Web3 tools could not only move money to a community the traditional financial system overlooks, but also shift power, introducing governance structures and transparent treasury management that keep decision-making in the hands of the community itself.In today's discussion you'll learn:⚽ How All In For Sport and Sarreya are leveraging crypto to support women and girls playing sport in Somaliland

Elsie Escobar and Christabel Nsiah-Buadi champion the idea that your podcast episodes are a living archive that can evolve long after you hit publish. They discuss how dynamic audio insertion is more than just an ad tool—it is a creative way to keep content and community engagement alive.Together, they unpack the editorial perspective, discuss how to close the narrative gap for listeners, and share actionable insights from real-world experiments. Plus, creators will learn practical strategies to turn a static back catalog into a living, breathing part of their podcasting journey. This episode encourages podcasters to think differently about their shows, identify new ways to serve their communities, and learn from the successes and surprises of podcast campaign experiments.Guest Co-hostChristabel Nsiah-Buadi (Your Podcast Pipeline): Christabel has been on every side of the microphone. She spent years directing breaking news coverage for NPR before moving to Spotify to design and lead their Sound Up incubator programs. Today, she helps independent creators and brands build editorial authority through her platform, Your Podcast Pipeline.Connect with Christabel!Christabel's websiteInstagramThreadsChristabel Nsiah-Buadi FRSA | LinkedInPeople & ShowsHeartsofGoldPodcastThe Sound Off PodcastSchool of Podcasting: Launch, Grow, and Monetize Your PodcastGrowth Labs & Podcast Growth Education!Live Q&A: Inside Captivate's New Monetization Suite - YouTubeAre You Ready for Podcast Ads? (Diagnostic Checklist) - YouTubeHow to Use Captivate Marketplace, AIME Campaign Management (Live Walkthrough) - YouTubeEp 34 of In & Around Podcasting - Reach, Niches, and Real Numbers: What Advertisers Really Want from Podcasts - In & Around PodcastingIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In the latest episode of The Line Podcast, recorded on July 3rd, 2026, Matt Gurney and Jen Gerson begin with the biggest political news of the week: a pipeline deal. Prime Minister Mark Carney has struck agreements with both Alberta and British Columbia to move another pipeline project forward. Your hosts discuss the proposed route, which closely follows the existing Trans Mountain corridor, the political wheeling and dealing that made the agreement possible, and what it could mean for Alberta's upcoming referendum. Matt also can't help asking an obvious question: since this was always the logical outcome, why did it take so long? Was there a genuine engineering obstacle behind the scenes, or are Canadian governments simply incapable of moving quickly?This episode is brought to you by Fractional Execs Canada. Need help with a serious business problem? As Canadian businesses grow they often require expert help to solve key business challenges. Fractional Execs Canada have assembled a team of experienced strategists, implementors, sales and marketing operators that can help transform your business into a growth engine. They match you with the right person, or team to move your business forward at a pace your business can manage.Talk to Fractional Execs Canada and discover a better, more collaborative way to take your business and your ‘busyness' in a better direction. Canadian expertise to support the growth of Canadian businesses. Build your business with those that know how.Find them Fractional-Execs.ca.Next, they turn to another round of comments from U.S. Ambassador Pete Hoekstra. After a brief discussion of CUSMA, the conversation shifts to Hoekstra's remarks about the Gordie Howe International Bridge. Your hosts aren't especially worried. In fact, they think they have the perfect strategy: troll the White House until it becomes so embarrassed that it can't wait to open the bridge just to make the pain stop. Their suggestions include live episodes of The View from the bridge deck, Bruce Springsteen concerts, and, naturally, renaming it the Barack Hussein Obama Nobel Peace Prize Bridge of Friendship.This episode is also brought to you by BioCanRx, a federally-funded Canadian not-for-profit research network focused on cutting-edge immunotherapy research that they're helping Canadian researchers bring from labs to patients in clinical trials –– all in Canada.Clinical trials are the way new drugs, including immunotherapies, are tested in patients around the world. Health Canada, our national regulator, reviews and approves all Clinical Trial Applications, or CTAs, returning a decision within 30 days –– a similar turnaround time as the US FDA and other major jurisdictions. To submit a complete CTA, applicants need to provide hundreds –– sometimes thousands –– of pages of data showing that a drug has a compelling chance of providing benefit, that it can be manufactured consistently, and that it's safe to administer to trial participants. This is especially hard for Canadian researchers because scientific studies that generate the necessary data aren't supported by many federal grants, which usually prioritize originality over real world impact. BioCanRx helps Canadian researchers succeed in the CTA process, and so far they've gotten 16 therapies to trial. To learn more, visit BioCanRx.com.Finally, Matt attempts to diagnose what has gone wrong with Canada's civic culture and even ventures a possible cure. Toronto, he argues, needs its own version of the Calgary Stampede, and Canada more broadly needs something capable of genuinely uniting the country. The trouble is that neither host can think of an obvious candidate. They conclude that Canada — and Toronto in particular — has become too self-conscious and too embarrassed by its own past to celebrate it with much enthusiasm.All that and more in the latest episode of The Line Podcast. Check out our main page at ReadTheLine.ca.#TheLinePodcast#MarkCarney#PipelinePolitics#CanadianPolitics#CanadaUSRelations#CUSMA#GordieHoweBridge#AlbertaPolitics#PoliticalAnalysis#CurrentAffairs

Favour Obasi-ike, MBA, MS shares insights from 13+ years helping businesses improve their websites and online presence. He highlights that first impressions on a website are like setting the feel of a room; you have to make visitors want to take action. The episode stresses the importance of providing clear instructions and having compelling calls to action right from the start.Website success isn't just about aesthetics—it's about strategy, clarity, and engagement. Favour illustrates how timely follow-ups, even post-room, can convert onlookers into leads and customers. He delves into marketing psychology—especially how colors like yellow and blue (used by Amazon, Walmart, and Best Buy) foster trust and encourage clicks.Practical stories, such as how a wedding dress site started getting national customers after targeted changes, anchor the advice in reality. Favour also recommends constant testing and evaluating everything from wording (“Book a Call” vs. “Schedule a Call”) to color choices on buttons to increase conversions.Throughout, Favour encourages thinking beyond just “having” a website: ensure it is working for you by guiding visitors from interest to engagement and decision.

For episode 257 of the Crypto Altruists podcast, we welcome Erik Balsbaugh and Carole House of Open Frontier, a non-profit advocacy organization and a leading voice on how digital currencies, Artificial Intelligence, and emerging technologies can empower underserved communities and advance the values so many of us care about: inclusion, accountability, and financial freedom.A few episodes back, I released a solo episode on AI, the hype cycle, and the principle of "do no harm." And the response really moved me. It clearly struck a chord, because so many of you are feeling the same tension I am. We're living through a moment of extraordinary technological change, and it's not entirely clear who it's being built for.You can feel it in the pushback happening all around us. Communities are organizing against data centers. There's a growing unease about how much power is concentrating in the hands of a few enormous tech companies and the ultra-wealthy. And there's a real fear, one I think is worth taking seriously, that these powerful new technologies, AI and digital finance among them, could end up deepening the very inequities they promised to solve.Here's the thing. Technology is not destiny. It's not something that just happens to us. It's built by people, shaped by choices, and governed by rules that we get to have a say in. The question isn't whether AI and digital finance will reshape our world. They will. The question is who's at the table when those systems are designed, who benefits from them, and whether they're built with people and the planet in mind, or just as another tool for wealth creation.In today's discussion you'll learn:⚖️ Why technology is not destiny, and how the future of AI and digital finance depends on who shapes it, who benefits, and what rules govern it

In this episode of On The Line, host Matt Gurney sits down with Dr. Brian Goldman, veteran emergency physician at Mount Sinai Hospital in Toronto and author of The Casino Shift: Stories from an ER on the Edge, for a candid conversation about the state of emergency medicine in Canada. (You can find it on Indigo's website, or, if you prefer, on Amazon.)This episode is brought to you by BioCanRx, a federally-funded Canadian not-for-profit research network bringing cutting edge cancer immunotherapy research from Canadian labs to patients in clinical trials –– all in Canada.Clinical trials are the way new drugs, including immunotherapies, are tested in patients around the world. It's up to the developer of the drug to decide whether they want to trial it in Canada –– and many do. Health Canada, our national regulator, reviews and approves all Clinical Trial Applications, or CTAs, returning a decision within 30 days –– a similar turnaround time as the U.S. FDA and other major jurisdictions. If they approve, and if the trial receives research ethics approval, it can start enrolling Canadian patients. To submit a complete CTA, applicants must provide hundreds –– sometimes thousands –– of pages of data showing that a drug has a compelling chance of providing benefit, that it can be manufactured consistently, and that it's safe to administer to trial participants.This is especially hard for Canadian researchers because scientific studies that generate the necessary data aren't supported by many federal grants, which usually prioritize originality over real-world impact. BioCanRx helps Canadian researchers succeed in the CTA process, and so far they've gotten 16 therapies to trial.But once a trial starts, how can Canadians learn about it, and where can they access it? That question and more next time. Visit BioCanRx.com to learn more.Drawing on decades in one of the country's busiest emergency departments, Goldman explains why today's ERs are under extraordinary strain, and why the problems extend far beyond long wait times. They discuss the pressures facing doctors, nurses, and patients alike, the growing mismatch between demand and capacity, and why the old problem of hallway medicine is increasingly giving way to something even worse: chair medicine, with patients waiting for hours in chairs because there simply isn't anywhere else to put them.The conversation also explores the human side of emergency medicine. Goldman reflects on the emotional and psychological toll of working in an overwhelmed system, the stories that inspired The Casino Shift, and what keeps health-care workers coming back despite the mounting pressures.This episode is also brought to you by the Forest Products Association of Canada. A stronger forest industry can help build Canada strong. We need more homes, faster and more affordably, and Canadian wood can be part of the solution. Light-frame construction, mass timber, modular systems, and other modern building methods can support housing, lower embodied carbon, and strengthen domestic supply chains. The same opportunity exists in schools, health facilities, community buildings, and public infrastructure. When Canada builds, Canadian materials and Canadian workers must be part of the plan. Learn more at fpac.ca.Finally, Matt and Goldman tackle one of the most contentious questions in Canadian health care. Goldman argues that it's time for a calm, respectful, and evidence-based discussion about whether private options should play a larger role within Canada's publicly funded system. Rather than treating the issue as ideological warfare, he makes the case for focusing on what actually improves patient care, and how other jurisdictions are approaching this problem.It's a frank discussion about the realities facing Canada's healthcare system, the people trying to hold it together, and the difficult choices that may lie ahead.This episode is also brought to you by Cameco. In nuclear energy, timelines and costs matter. Incomplete designs carry real risk of delays and cost overruns. That's why the AP1000 reactor is the right choice for Canada: it is already operating today and ready now to deliver the power we need, with 100 percent Canadian ownership and strong participation from Canadian suppliers. If we are serious about building Canada and powering it on time and on budget, the choice is clear. The AP1000 reactor is the only option that delivers.To learn more, visit ap1000.cameco.com.If you enjoyed the episode, be sure to share it, and as always, like and subscribe to us on your podcast or video app of choice, and check out our main page at ReadTheLine.ca.#OnTheLine #BrianGoldman #Healthcare #EmergencyMedicine #CanadianHealthcare #MountSinai #TheCasinoShift #PublicHealth #CanadaPolitics #MattGurney

What does it take to build a $100M company from scratch? That's what I wanted to find out when I sat down with Gannon Meyer. He's figured out how to turn social media attention into actual revenue. My guest today, Gannon, went from living with his girlfriend's mom to building a thriving business in just 12 months, and he credits a huge part of that transformation to what he shares in our conversation. We dive deep into his "free, segment, upsell" framework for converting Instagram followers into paying customers, and I even get a direct critique of my own content strategy. If you're looking to monetize your audience on Instagram, you won't want to miss Gannon's insights.Timestamps:00:00 Introduction01:14 Converting Instagram attention into revenue03:33 Client examples and creator income levels06:47 The "Free, Segment, Upsell" funnel framework08:39 Using open-ended questions for better segmentation10:50 How ManyChat and AI interpret responses13:12 Real-world example: Adrian's camera business15:52 Good vs. bad open-ended questions18:18 Crafting a CTA for your free content22:00 Storytelling frameworks for strong retention30:07 Maximizing engagement with Instagram Stories33:22 The impact of CTAs on Instagram reach35:01 Why comments are crucial for discoverability44:19 The truth about views vs. revenue47:55 Deep diving into solving problems for revenue51:08 How Gannon's 'whiteboard' videos attract clients53:22 Gannon's life transformation in 12 months58:50 The realization: being willing to be wrong in public1:04:15 The power of putting yourself out thereIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://www.kit.comFollow Gannon:Instagram: https://www.instagram.com/gannon.meyerYouTube: https://www.youtube.com/@gannonmeyerLinkedIn: https://www.linkedin.com/in/gannonmeyerFeatured in this episode:Kit: https://www.kit.comHighlights:01:30 Gannon's approach to helping people sell their products16:17 How to ask open-ended questions effectively30:57 The PSA story framework for Instagram46:12 Why high views don't always equal high revenue59:57 The power of being willing to be wrong in public

Many B2B marketing leaders still evaluate website performance by total traffic, engagement, or surface-level conversion metrics. What they should do is view the website as a core revenue engine, where everything from messaging, page layouts, and UX decisions directly accelerate sales-qualified leads, demo booking quality, and pipeline velocity. So, how can B2B SaaS companies design high-converting websites that capture high-intent demand and generate predictable, long-term revenue?That's why we're talking to Sahil Patel (CEO, Spiralyze) to unlock data-backed strategies on how to transform B2B SaaS website traffic into predictable revenue. During our conversation, Sahil reveals why most B2B SaaS website fail as revenue engines based on large-scale conversion rate optimization (CRO) testing data. He discussed why displaying your actual product immediately can drive a 19% lift in conversion rates. Sahil also introduced actionable diagnostic frameworks like the “one-second test” to see if your homepage actually works, and provided tips on how to conduct the competitor homepage test. He provided a tactical roadmap for focusing exclusively on high-intent buyer traffic, deploying friction-free CTAs, and using credible, customer-validated proof points while stripping away overcomplication with too much information.

For episode 256 of the Crypto Altruists podcast, we're excited to welcome Martin Simms and Aaron Rafferty, co-founders of WYDE, a social impact exchange built on Base, the Ethereum Layer 2, where transaction-based fees are directed into verified charitable grants for hunger relief.They call themselves an "Impact Exchange," and the model is built on a concept called "contributory consumption," where everyday financial activity like crypto trades or even debit card purchases generate charitable impact by design, rather than relying on one-off acts of generosity. At the core of it is the $EAT token. When someone buys, sells, or transfers it, a portion of every transaction flows toward funding meals. And it's all recorded on the blockchain for public verification, so you can actually see the impact happening in real time.WYDE recently announced an exclusive national partnership with Feed the Children, an organization that reached nearly 15 million people last year, and they have big hopes of growing that number. They've already helped fund tens of thousands of meals. They've run their first "Trade-to-Feed-athon," a trading competition that generates funding for meals. And this month, they announced the $EAT debit card, extending the model from crypto into everyday spending.In today's discussion you'll learn:

Marketers own promotion — but most B2B promotion is just coercion dressed up as demand gen. Matt and Liam unpack why the standard playbook of fear messaging, demo CTAs, and incentivized meetings fails, and what a real offer actually looks like when it's built from genuine customer understanding. One of the most practically useful conversations on B2B advertising and offer design you'll find. Keywords: B2B offer design, demand generation, performance marketing, B2B advertising, outbound, demo offers, buyer psychology, SaaS marketing

Are eggs bad for you because they may raise cholesterol?It's one of the most common nutrition questions in cardiology, and one of the most misunderstood. The reality is that raising cholesterol and harming your health aren't always the same thing, and when it comes to eggs, the data tells a much more nuanced and reassuring story than most people have been led to believe.In this conversation, Dr. Bret Scher walks through the science of eggs, cholesterol, and cardiovascular risk, cutting through decades of nutritional confusion to help you understand what it actually means for your individual dietary choices.You'll learn:Why the original "eggs cause heart disease" logic doesn't hold up under scientific scrutinyWhat happens to LDL and HDL when most people eat whole eggsWho the "egg hyper responders" are and what genetics has to do with itWhy hazard ratios in observational egg studies are often clinically unhelpfulWhat the American Heart Association now says about eggs and cardiovascular riskWhy eggs are one of the most nutrient dense whole foods availableHow to think about egg quality, quantity, and individual responseThe takeaway: eggs can be part of a healthy whole foods dietary pattern for most people. Context, metabolic health, and the totality of your diet often matter far more than any single food.

AI can make content creation faster, but it can also make your message easier to ignore if you let it replace your own thinking. In this episode, Rory and AJ talk honestly about where they use AI, where they draw the line, and why those boundaries matter for anyone building a personal brand. They explain how AI can help with research, content organization, titles, hooks, thumbnails, CTAs, and outlines without becoming the source of your thought leadership. You'll also hear their take on AI avatars, voice cloning, disclosure, and the trust risk of letting your audience believe something is you when it is not. If you are trying to use AI well without sounding copied, hollow, or generic, this conversation will help you protect the part of your message that only you can create.

Send us Fan MailThe same friction that quietly kills conversions on your group sales page is killing your reps' email responses too — same problem, just a different channel. In Part 2 of the Group Sales 101 series, Jeremy Neisser walks through the four-question friction test for cold outreach, the caveman test that exposes a hard-to-read email in 10 seconds, and a real-world rewrite that tripled one rep's response rate without changing the offer. Practical, tactical, and ready to apply to your team's outreach this week.KEY TOPICS COVERED- How cognitive load starts in the inbox — not on your website — and why most reps miss it- The four questions every cold group sales email must answer in under 10 seconds- Why long emails get deleted, not read, by busy HR directors and office managers- Writing first lines that signal relevance to specific buyer personas- Using 3–4 short bullets instead of paragraphs to describe what's included- The case for showing pricing early — and the response-rate data that backs it up- One email, one ask: writing CTAs that get answered in 10 seconds- The caveman test — a 10-second readability gut check that flags friction fast- A real example: cutting one rep's 5-paragraph cold email to 3 sentences tripled her response rate- Using Claude or ChatGPT to stress-test your outreach against the friction test before you sendTIMESTAMPS[00:00] – Welcome and recap of Episode 168 on group sales personalization[00:35] – Why this episode builds on Episode 154 (reducing friction on your group sales page)[01:10] – The four buyer questions: Is this for me? What do I get? What does it cost? What's next?[01:55] – Same friction, different channel: applying website thinking to email outreach[02:39] – How cognitive load starts at the email or voicemail — not the landing page[03:05] – Anatomy of a typical group sales cold email — and why it fails[03:35] – TLDR: when buyers do mental gymnastics, they don't respond[04:02] – Real example: a 250-company outreach that produced only 5–10 responses[04:35] – How cutting that email to 3 sentences tripled the response rate[05:01] – The four-question test for your cold emails[05:30] – Writing a relevant first line: HR directors vs. youth pastors vs. corporate buyers[06:24] – Question 2: What do I get? Use 3–4 bullets, drop the jargon[07:23] – Why "dedicated group area" loses to "everyone sits together"[08:00] – Question 3: What does it cost? Why pricing transparency increases responses[08:19] – When pricing is missing, buyers fill the gap with a number that's too high[09:00] – A pricing A/B test that proved transparent pricing wins[09:42] – Question 4: What do I do next? Why most CTAs fail[10:11] – "Let me know if you're interested" is not a call to action[10:45] – One email, one ask: writing low-friction CTAs[11:39] – The caveman test: 10-second clarity check[12:08] – Real example: handing a cold email to a kitchen worker, groundskeeper, and usher[13:03] – Using Claude or ChatGPT to run the friction and caveman tests on your emails[14:00] – Episode takeaways[14:28] – Preview of Part 3: how great reps place groups strategically[15:50] – Why confidence and small wins change the culture of a sales team[16:42] – Closing CTA: ratings, reviews, and how to get in touchCALL TO ACTIONIf group sales is on your plate this season, share Episode 169 with your reps and run their current cold email through the four-question friction test together. Questions or want a second set of eyes on your outreach? Reach out at sportsmarketingmachine.com to schedule a call.QUOTE PULLSJeremy Neisser: "Confused people don't respond."Jeremy Neisser: "The long email isn't a thorough email. It's a hard email. And hard emails don't get read."Jeremy Neisser: "When there's no pricing at all, the buyer's brain fills in the gaps. And almost every single time, they're going to come up with a number that's too high."Jeremy Neisser: "One email, one ask. The more decisions you force a buyer to make, the less likely they are to make any of them."Links mentioned:Episode 168 - Group Sales 101 — Part 1- Personalization Wins Group SalesEpisode 154 - How to Make Your Group Sales Page Easier to Buy FromEpisode Web pageYour Reps Should Be Closing… Not ProspectingMost teams only reach about 20% of their local market.The other 80%?They're businesses, churches, schools, youth teams, and organizations that simply haven't been contacted yet.That's where we come in.We become an extension of your team, delivering qualified group sales opportunities directly to your reps.Fill out the form on this page and let's see if we can help.Episode PageRegister for the upcoming July 23 webinar: REGISTERRevelocity Sports Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

This episode is a repurposed Hybrid Hub marketing mastermind call about short-form content for photographers and hybrid photo and video business owners. I walk through how to write searchable captions, why captions matter more than pretty content alone, and how to connect every Instagram Reel, TikTok, or short-form video back to your SEO strategy. We also get into hooks, calls to action, batching captions, using AI without watering down your voice, and creating content that leads people toward an inquiry instead of chasing likes. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kitIf you're a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you're leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons.   If you're running your photo or hybrid photo and video business from your inbox, you're making it harder than it needs to be. I use HoneyBook to manage everything — inquiries, emails, scheduling, contracts, and payments. It keeps my pipeline organized and saves hours every week. If you want a smoother system, grab my discount here: https://share.honeybook.com/shayna29637  Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-callThanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram! 

In this episode of the Excess Returns Weekly Wrap, Jack Forehand and Matt Zeigler break down two major conversations with Mike Green and Vanguard's Joe Davis. The discussion connects passive investing flows, mega-cap concentration, AI-driven productivity, fiscal deficits, demographics, and the possibility that markets are being reshaped by forces most investors do not fully understand.Topics covered:* Why passive investing can act like a fire hose into the largest stocks* How market-cap weighting can amplify flows into mega-cap, high-volatility companies* The connection between passive flows, factor investing, size, beta, and volatility* Why Mike Green sees passive flow dynamics changing market behavior* How buy-the-dip behavior, ETF flows, CTAs, and volatility control funds can reinforce rallies* Vanguard's megatrends framework for technology, demographics, deficits, and globalization* Why long-term structural trends can affect short-term growth, inflation, and markets* Joe Davis's case that AI could be more transformative than the personal computer* The risk that AI only automates work rather than augmenting workers and creating new industries* Why disappointing AI adoption could bring fiscal deficits, inflation pressure, and higher Treasury yields back into focusTimestamps:00:00 Passive flows, AI, and the biggest forces shaping markets03:38 Mike Green on passive investing as a market liquidity fire hose08:26 The passive flow premium and why large-cap stocks keep winning12:00 Joe Davis on technology, demographics, deficits, and globalization16:20 Mike Green on whether passive flows can reverse20:46 Buy-the-dip behavior, ETF inflows, and market volatility21:25 Joe Davis on AI, deficits, and the future of U.S. growth25:04 The 20% probability of a 9% 10-year Treasury yield29:00 Why AI could be more powerful than the personal computer34:10 Final thoughts on Mike Green, Joe Davis, and the Excess Returns network

 This episode was about going deep into managed futures and hedge fund replications but it went far beyond that as we got into the inner motives and decision process of investors, with Andrew Beer from DBi.We covered:* Replication vs. Selection: Why "copying" the big macro moves of the industry often beats picking individual winners.* The marketing "theatre" of complexity: The sleek decks, rooms full of PhDs and big models are the pitch, but they don't guarantee performance.* The Alpha-Fee Gap: How stripping fees directly translates to investor returns.* ETFs as the Great Equalizer: Why the sub-advised ETF model works institutional allocators and wealth managers alike.* Portfolio Construction: The role of CTAs (officially Commodity Trading Advisory but Andrew prefers Contrarian Tactical Alpha) in the traditional 60/40 portfolio.And a lot more…Watch it on YouTube or listen on every podcast app.A few selected quotesManaged futures are still underratedThe track record is impeccable: the most important number in this image is probably the 0 correlation with the S&P 500. And DBi is a resounding success, with around $8bn in AuM. Yet the market share and mind share of these strategies still feel relatively small.“The ratio between diversification benefit and love in this thing is astonishing. This is a much better diversifier than the vast majority of the hedge fund industry, and people keep throwing their money at things that statistically have not been worth it.”The core value proposition of managed futures  "We would have zero correlation to both stocks and bonds over 20 plus years. And it's a strategy that structurally seems to do the best when the markets are at their worst, because that's when things really move outside of the range of expectations."Simple. But that doesn't mean advisors embrace it.“People invest in what they like. The people I'm talking to — they went into a job to pick hedge funds. They like their jobs. They don't really want to hear somebody coming along and saying, 'I think you've been overpaying for the past 10 years."The appeal of complexity (for a certain audience) "A lot of their investors have historically liked the complexity of it. You're pitching to people who want to come into the office and hear people tell them about all the statistical nuances of what they're doing... It's interesting and it's fascinating and you're talking to people with PhDs.” Replication beats Complexity But is replication the right word?“The way we came at the space was basically to say, we're not gonna try to do what these guys do with all the complexities and all the costs and everything else associated with it. We're really just gonna study what they do. That's what replication does. There are 20, 30 funds out there that each of with hundreds of underlying positions, and they're constantly changing it. We're gonna look over some, and we're going to try to figure out what are the big macro themes that they've picked up on and we're just going to mimic that. And, what's astonishing about it is that it's so efficient that since we started, we've outperformed virtually every large hedge fund that does this net of fee”Is it simplification rather than replication? Or minimalistic replication?We discussed extensively, how the narrative and the words that go without it are still being shaped in the managed futures space.About Andrew Beer:Andrew D. Beer has over thirty years of experience in the hedge fund industry. He serves as the co-Managing Member at DBi, a pioneer in hedge fund replication, and is co-Portfolio Manager of the firm's investment strategies.https://www.linkedin.com/in/andrewdbeer/https://dbi.co/Related episodes:About the Investology podcast:Investology is the investment management intelligence show. Where innovators, investors, authors and experts discuss the future of investment management beyond the hype.Listen on every podcast platform, or watch on YouTube.An episode produced by Orama:https://orama.tv/Thought leadership & sales enablement videos & podcasts.About George Aliferis:Founder or Orama, ex-banker, ex-sales, working at the intersection of investment management, media & marketing.LinkedIn: https://www.linkedin.com/in/george-aliferis/Other Channels* Investorama - Separating Investment Facts from Financial Fiction (YouTube)* Orama's newsletter & Unsloppable podcast for marketers and revenue teams in complex industries, like investment management: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit investorama.substack.com

If you're posting every day and your retreat still isn't filling…You're not alone. But you are likely focusing on the wrong thing. In this episode of The Retreat Leaders Podcast, Shannon Jamail breaks down the real reasons your retreat isn't filling-even when you feel like you're "doing all the things" on social media. Posting is not a strategy Visibility takes time to build And most retreat leaders don't give it enough time Shannon walks through the biggest mistakes retreat leaders make when it comes to marketing and visibility-and what to do instead if you actually want bookings. You'll learn: Why posting daily isn't enough to fill your retreat The difference between posting and real marketing Why visibility is built over time (not overnight) What's actually missing from your strategy How to start getting in front of NEW people She also shares a simple path forward using AI + SEO strategies to help you get found beyond social media. What You'll Learn in This Episode • Why posting ≠ marketing • The real reason your retreat isn't filling • Why visibility takes longer than you think • How to start getting in front of new audiences • The foundational pieces most retreat leaders are missing Key Takeaways Posting Is Not the Problem You don't need more content-you need better strategy. You're Likely Not Reaching New People If your audience isn't growing, your bookings won't either. Visibility Takes Time Most retreat leaders quit or pivot before their visibility efforts actually start working. You Need More Than Social Media SEO, blogs, Pinterest, and AI visibility are where long-term growth happens. You Must Give Your Marketing Time to Work You cannot expect: consistent bookings growing awareness strong demand …if you're constantly starting over. Mentioned in This Episode If you're ready to actually build visibility (without guessing what to do next):  Grab Shannon's AI + SEO Mini Course for Retreat Leaders Only $17  https://pages.lpcontent.net/mindbodyacademy/mini-ai-course-sales-page This course walks you through exactly how to start getting found online using AI and SEO-so your retreats don't rely only on social media. The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify -------- TIMESTAMPS Why Your Retreat Isn't Filling (00:01:06) Shannon addresses the common struggle of retreat leaders whose retreats don't fill despite posting on social media every day. Visibility is the Real Strategy (00:02:46) The speaker explains that filling retreats requires a comprehensive visibility strategy, not just social media marketing, including ads, SEO, and AI. Effective Calls to Action (CTAs) (00:04:02) Shannon discusses the importance of using clear CTAs in social media posts, like asking for engagement or offering lead magnets. Using Lead Magnets (00:05:20) An explanation of how to use lead magnets, like a free video or PDF, to capture email addresses and nurture leads. The Power of Blogging (00:07:20) Shannon emphasizes that blogging with a keyword strategy and FAQs is crucial for improving SEO and AI search rankings. Leveraging Pinterest for Visibility (00:10:25) Pinterest is highlighted as a visual search platform, not just social media, perfect for reaching people planning travel and self-improvement. Strategic Collaborations (00:12:33) Advice on collaborating with partners who have a warm, engaged audience that matches your ideal guest demographic for increased visibility. The Importance of Email Growth (00:13:53) The speaker stresses that growing an email list is essential, as it's a more effective sales tool than social media. Creating a Long Warm-Up Period (00:14:28) Shannon explains the necessity of a long warm-up period, sometimes up to two years, to build trust and excitement. A Successful Warm-Up Example (00:15:43) Shannon shares her personal success story of selling out a 2027 France retreat by using a long, strategic warm-up. Common Mistakes in Retreat Timing (00:17:35) The host points out the mistake of launching a retreat only a few months in advance, which is often unrealistic. The Investment of Hosting Retreats (00:20:00) Hosting profitable retreats requires an investment of time and money, and a comprehensive visibility strategy beyond just posting and praying. AI and SEO Mini-Course Offer (00:20:56) Shannon offers a special $17 mini-course on AI and SEO strategy, with prompts and videos, for podcast listeners.

Mike Green joins Excess Returns to explain why passive investing, index construction, SpaceX, AI IPOs and mega-cap concentration may be changing how the stock market actually works. We discuss how passive flows can affect prices, why AI earnings may be more circular than investors think, what could break the current market narrative, and why the economy feels much weaker for many households than the headline data suggests.Michael Green Twitterhttps://x.com/profplum99Simplify Asset Managementhttps://www.simplify.us/Topics covered:Why the SpaceX IPO has turned passive investing into a mainstream market structure debateHow index committees and passive flows can influence individual stocksWhy low float, Nasdaq demand and passive buying could create unusual IPO dynamicsHow new AI-related equity issuance could change the supply-demand balance in the stock marketThe research behind passive flows, market impact and cap-weight concentrationWhy Mike thinks passive buying explains more of mega-cap outperformance than AI fundamentalsThe circular financing risk in AI, including Nvidia, CoreWeave, Google and AnthropicWhy buy-the-dip flows, ETFs, CTAs and vol control funds matter for market directionHow headline economic data can miss household stress, second jobs and lost purchasing powerWhat Mike is watching to see whether the AI trade and market narrative are starting to breakWhy AI may be hugely valuable to consumers before it creates major business productivity gainsHow companies may eventually redesign business models around AI rather than simply automate tasksWhy SpaceX wealth creation could seed the next generation of competitorsHow inflation, gasoline prices, low savings and a K-shaped economy are affecting consumersTimestamps:00:00 Passive indices, AI profits and why this market feels different04:07 Why SpaceX changed the passive investing debate08:01 The research behind passive flows and market impact12:16 Why Mike thinks passive flows explain mega-cap strength16:18 ETF flows, buy-the-dip behavior and bubble dynamics20:28 Why economic data can miss household stress25:13 Bubble warnings, CAPE and what investors may be ignoring29:17 AI as a consumer advice engine versus a productivity revolution33:29 How businesses may redesign themselves around AI37:51 Why IPO wealth may create the next generation of competitors42:06 Mike Green's upcoming book on passive investing and market structure

The call to action is the last thing someone reads before they click - or don't. And for something that important, it gets surprisingly little strategic thought in most email programs. What I see instead is one of two extremes. Either the CTA is completely ignored - "Shop Now" slapped on every button, same wording across every email, no thought given to whether it's actually doing its job. Or it's wildly overthought - someone spent 20 minutes trying to make the button sound clever and ended up with copy that nobody instantly understands. Both are a problem. And the fix is simpler than most brands expect, because simple almost always wins with CTAs. The brands that obsess over making their buttons sound unique are often the ones leaving clicks on the table every single day. The other thing worth talking about is structure - because a CTA doesn't live in isolation. It lives inside an email, often alongside other buttons and links, and how those compete or support each other changes everything about whether anyone clicks at all. In this episode, I walk through what actually makes a CTA work, the formula that produces clear and compelling button text almost every time, and how to think about CTA hierarchy so your emails stop pulling people in five directions at once. ✨ In this episode, you'll learn: Why the CTA is the most overthought and under-strategized part of most email programs The simple verb + noun formula that produces strong CTAs almost every time Why "Shop Now" has survived decades of email marketing - and what that tells you about clarity The most common CTA mistake brands make and how it kills clicks before anyone even reads the button What happens when an email has five different CTAs - and why nobody clicks any of them Why every email needs one primary goal, and how to structure everything else around it How to repeat a CTA throughout an email without it feeling repetitive or overwhelming First person vs. second person CTAs - when it works and when it just feels like a conversion tactic Why a CTA that's hard to write is almost always a sign that the email itself needs more work first If your button text feels hard to write, stop trying to fix the button. Go back and clarify the email - and the CTA will almost write itself. Work with Joy Joya: https://joyjoya.com

Send us a text letting us know your thoughts on today's episodeAre you creating a podcast that supports your business or are you accidentally running a hobby podcast?In this episode, I break down the critical difference between a hobby podcast and a strategic podcast, and why consistency alone isn't enough to create growth, leads, or sales. If you've been publishing episodes week after week but still feel like your podcast isn't gaining traction, this conversation might be exactly what you need to hear.You'll learn why more content isn't always the answer, how strategic podcasters think differently about content planning, and the key shifts that transform your podcast from "just another marketing task" into a powerful business asset.Whether you're struggling with stagnant downloads, unclear messaging, or a lack of listener conversions, this episode will help you identify the invisible gaps that may be holding your podcast back and what to do instead.In this episode, you'll learn:The difference between a hobby podcast and a strategic podcastWhy consistency alone won't guarantee podcast growthThe hidden reason many podcasters feel burnt out and frustratedHow strategic podcasters create content that supports business goalsWhy messaging, positioning, and intentional CTAs matter more than everThe metrics that actually matter if you want your podcast to generate leads and salesHow to create a listener journey that moves people toward actionIf you're ready to stop creating content for the sake of creating content and start building a podcast that creates momentum in your business, this episode is for you.Hot Pod Summer Camp is a free 3-day live challenge where mom podcasters come to grow their show using AI without adding more hours to their week. Over 3 days you'll set up a Claude Project that knows your show inside out, build a content system that turns one episode into a full week of marketing in under 30 minutes, and walk away with a personalized 90-day podcast growth plan.Join us: https://podcastingformoms.co/summer/ Next Steps: Enjoyed this episode? Let me know over on Instagram and share your favorite takeaway on your Instagram Stories.Ready to hand off your podcast production or experience more podcast growth? Visit our website to learn more about our podcast launch, podcast management and podcast growth services. Book your free Podcast Profit Plan Discovery Call here.Don't forget to hit subscribe/follow so you get notified every time a new episode drops!

I'm breaking down the three podcasting mistakes to avoid that can make listeners lose interest quick, plus 4 words that reveal you're overexplaining, the guest interview habit that can turn a great interview into a frustrating listen, and the 2 words that make you sound less credible behind the mic.You'll learn where these habits show up in podcast conversations, why listeners pick up on them faster than you think, and what to do instead if you want listeners finishing your episodes, trusting what you say, and clicking your CTAs instead of scrolling past them. Hit play and let's dive in.…1:58 – Why Listeners Can Love Your Content but Still Not Trust You10:02 – The 4 Words That Reveal You're Overexplaining on Your Podcast15:12 – The Guest Interview Mistake That Makes Listeners Lose Interest Fast17:55 – The 2 Words That Make You Sound Less Credible Behind the Mic20:31 – The Simple Exercise Before Hitting Record That Makes You Sound More Confident…Episode Links:The Jefferson Fisher Podcast…Other Episodes You'll Love: Say This in the First 15 Seconds to Keep Listeners Listening…Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I'm testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

From AI-written songs and a controversial commencement speech to trans athletes in girls' sports, Cody Johnson's bear hunt backlash, THC drinks, and a powerful small-town funeral story – the guys cover it all in this episode of the Try That In A Small Town Podcast. They compare Scott Borchetta's AI-heavy, “deal with it” address to Eric Church's inspiring guitar analogy, talk about what AI and streaming are really doing to songwriters, roast a school district for a rained-out graduation, tell wild Bahamas golf and gambling stories, and debate THC drinks, hunting, and new “poly” reality TV. They close with DipShidiot of the Week and a heartfelt look at how small towns still show up for their own. 00:52 Will Levis sex tape rumor and buying stories back from tabloids 02:53 Summer is here, kids out, and notable commencement speeches 03:16 Eric Church's guitar-and-life commencement speech and why it worked 05:09 Scott Borchetta's AI commencement: streaming, socials, and production 05:41 Booed by grads, “I know it, deal with it” and delivery vs message 07:12 Is brutal realism better than inspiration for graduates? 08:02 AI as tool vs replacement and why it hits different when you're already rich 09:18 Comparing AI to Pro Tools, samples, and why fully AI songs lose listeners 11:09 Streaming's impact on publishing, who actually makes money now 12:25 Big label buildings, tiny publishing floors, and small pub company struggles 13:54 Local high school graduations drenched in rain, no backup venue 14:45 Rain-or-shine policies, lightning concerns, and rushing the ceremony 15:43 What the soaked kids and grandparents went through that night 16:48 Superintendent named Dipshit of the Week for no backup plan 17:34 Road managers, “bad calls,” and transition to Bahamas trip 18:01 Bahamas: golf, fishing, tequila-fueled NHL-on-PS5 money games 19:57 High-dollar putter on the line: live call to Jake for Scotty Cameron details 20:58 Aldean wins the putter in overtime and pulls it from Jake's bag at the airport 22:10 Telly's golf swing, overconfidence, and getting mocked online 23:06 Baker's Bay, Morgan Wallen, and stories that stay behind the paywall 24:36 Charles Barkley's swing yips and getting a little better over time 25:03 Tax deadlines pushed back again in Tennessee and IRS jokes 25:38 Teasing next guest and Kayla's upcoming shoulder surgery 26:16 Pain meds, “no days off,” and the idea of a post-op podcast 26:54 The blue bottle “herbal” drink heading toward felony status in Tennessee 27:35 How it became a pre-show hype drink and what it actually looks like 28:26 Why the state is banning it and links to opioid recovery concerns 29:10 If that's illegal, what about THC drinks and Delta beverages? 29:54 THC drinks as golf “swing juice” and health vs alcohol debate 30:32 Listeners' THC drink stories and whether it really helps putting 31:20 Prebiotic Pepsi “health” marketing and chemical overload 31:56 Predicting THC drinks at sporting events and stadiums 32:07 Super Bowl 2030 coming to Nashville and halftime show speculation 32:30 Taylor Swift, “real” country, and who should play the big stage 33:40 Titans rebuild, new coach, and does Will Levis really have it? 38:18 Pocket passers vs mobile QBs and what the guys want under center 39:40 Topic wheel spin: California track meet and trans athlete controversy 40:21 “Can't believe this is still a thing” and fairness for girls in sports 40:58 Parents, boycotts, and refusing to line up against male competitors 41:51 Riley Gaines' regret about competing and the mental toll 43:08 Zero tolerance stance vs waiting for laws and elections to catch up 44:02 New show “This Is Poly” and modern polyamorous families on TV 45:25 Jealousy, fights, and why some refuse to watch these reality shows 47:34 Kayla's comedy, being “yourself” on mic, and overthinking funny 49:04 Musicianship, performance anxiety, and freedom when you stop monitoring 50:34 Recording vocals without headphones and trusting feel 51:12 Delta THC drinks: 20 mg misfire and why 5 mg is smarter 52:02 Gummy war stories, Doritos, and not being natural stoners 53:04 On-stage looks vs reality: who seems like the “stoner” in the band 54:03 Dip Shitty of the Week: Cody Johnson's Alaskan bear hunt haters 54:31 Hunting culture vs online outrage and meat-eating hypocrisy 55:27 “Harvested” vs “killed” and calling hunting what it is 56:02 Liberal sensitivities, offense at everything, and language games 57:07 Public etiquette dipshit: people who just stop in the middle of walkways 58:30 Airport moving walkways: “it's not a ride, keep walking” 59:20 Backpack chaos on airplanes and basic travel courtesy 1:00:33 Listener callout: submit your Dip Shitty of the Week in the comments 1:01:02 Small-town funeral: honoring a firefighter, veteran, and community pillar 1:01:45 Fire trucks, sirens, last ride, American Legion, and folded flag moment 1:02:20 Food, casseroles, and how small towns show up for grieving families 1:03:22 Why small towns may be what keeps the country united 1:04:36 Going home to a 400-person town and Legion dinners after funerals 1:05:09 How that support gives the family peace and helps them move on 1:05:27 Peacemaker Coffee promo: TTIAST blends, sucker punch dark roast, travel mugs 1:05:58 CTAs: download, comment, send small-town stories and dipshidiots of the week ______________________________________________________________________________________________SPONSORS: The Try That in a Small Town Podcast is powered by e|spaces!Redefining Coworking - Exceptional Office Space for Every BusinessBook a tour today at espaces.comFrom the Patriot Mobile studios:Don't get fooled by other cellular providers pretending to share your values or have the same coverage. They don't and they can't!Go to PATRIOTMOBILE.COM/SMALLTOWN or call 972-PATRIOTRight now, get a FREE MONTH when you use the offer code SMALLTOWN.Original Brands - Our original sponsor since the beginning!!Original brands is starting a new era and American domestic premium beer, American made, American owned, Original glory.Join the movement at www.drinkoriginalbrands.comPeacemaker Coffee CompanyFounded by retired police officer/chief Chris Morris, Peacemaker delivers clean, low-acidity coffee while supporting police, firefighters, EMS, military, veterans, teachers, dispatchers, and medical personnel through donations and programs.https://www.peacemakercoffeecompany.com/________________________________________________________________________________________________Follow/Rate/Share at www.trythatinasmalltown.com -For advertising inquiries, email info@trythatinasmalltown.comProduced by Jim McCarthy and www.ItsYourShow.coSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤMeta just quietly dropped a standalone app built to swipe users straight from Reddit, and that's only the start of what Jay Schwedelson is digging into this week. There's also a new LinkedIn tool that exposes which AI models people are actually using by industry, plus some fresh data showing that one tiny tweak to your promotional emails can triple engagement and seriously boost your inbox placement.ㅤBest Moments:(00:16) Meta launches Forum, a standalone app built to go straight at Reddit(01:36) LinkedIn Cross Check reveals which AI models are dominating by industry(03:30) Why reply-driven promotional emails are pulling 3X the engagement(04:25) The 90-day inbox placement lift B2B brands are seeing from reply CTAs(05:18) Reply rate is now the number one signal for Outlook, Gmail, and Yahoo(06:30) Love Island USA returns June 2nd with ad demand up 73% year over year

This week on Tom Ferry's Outliers series, you'll hear from an agent whose story will inspire agents at any level.    At just 24 years old, Elio Alanis of Houston, TX, is already pacing 300 transactions a year. He closed 11 deals in his first year and built his entire business without a sphere of influence, without cold calling, and without a single strategy you'd expect.    You're about to learn genius-level strategies that other agents haven't even heard of, which prove you don't need years of experience or an established network to break big in your market.    In this episode, you'll learn: The New Construction Edge: Why Elio visited model homes every day during COVID — and how it became his first unfair advantage. Mobile Showrooms: How bus rides earn Elio's team 10 signed contracts per trip. The Marketing Discount: How $100 turns scrollers into signed buyers. Audience Engineering: The social strategy he used to reach buyers before they were ready. Text HOME: The dead-simple lead capture that converts where other CTAs don't. The "Broke Broker" Save: Why his Tom Ferry coach talked him out of opening a brokerage at 23 — and what that one conversation saved him.   And as you'll learn from Elio, the structure behind his growth wasn't instinct. It was built inside Tom Ferry coaching.   Ready to build a business that doesn't look like everyone else's?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you.