Podcasts about ctas

In this episode, Gary and Naren uncover the top 5 dental website mistakes that could be turning potential patients away. From outdated design and poor mobile experience to weak SEO and missing CTAs, they share practical tips to fix these issues and turn your website into a powerful new patient engine. If you're looking to improve your dental website performance, boost your search rankings, and increase new patient conversions, this episode is a must-listen!

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If you want to nail your social media branding, start by defining your identity—know your tone, colors, and content pillars. Stay recognizable with a consistent logo and style, and understand your audience's needs. Share your story and use engaging CTAs. Finally, track what works and adapt your strategy accordingly!Listen to this episode and start growing today!

Ever wonder why some content creators consistently drive sales while others struggle despite massive followings? The secret lies in content alignment—a strategy few master but anyone can learn.Creating content that doesn't align with your products is like building a highway that leads nowhere. You might attract traffic, but your visitors won't reach their destination—becoming your customers. In this episode, I break down the exact framework for crafting content that naturally guides your audience toward your offerings.We begin with the foundation: truly understanding both your product's transformation (not just features) and your ideal customer's needs. I explain how to articulate your unique value proposition in ways that resonate with your audience and distinguish you from competitors. Next, we explore how to define content goals tied to specific stages of the customer journey—awareness, education, and conversion—ensuring every piece of content serves a strategic purpose.Content pillars provide the structure for your strategy, and I demonstrate how to identify 3-5 key themes that both interest your audience and connect directly to your solutions. Platform-specific calls to action are crucial; what works on Instagram differs dramatically from effective CTAs on podcasts or blogs. I share examples of each to help you maximize conversions across all your channels.The content repurposing strategy I outline will transform how you view content creation, showing you how to create integrated ecosystems rather than isolated posts. Finally, I emphasize the importance of data analysis in refining your approach over time, ensuring continuous improvement in both engagement and sales.Ready to stop creating content that entertains but doesn't convert? Grab our Strategic Growth Plan and transform your content into your most powerful sales tool.Support the show

In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.=================================================Best Moments:(00:59) You can ask ChatGPT to audit things(02:05) Compare your homepage to your top 3 competitors(02:38) Audit your LinkedIn profile as a personal brand coach(03:06) Curate gifts under $50 that are clever, unique, and shipped fast(04:07) Audit my site for AEO—what's missing?(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI(08:10) Black coffee is not a flex(08:50) Not taking a vacation for 6 years is not impressive(09:38) I don't watch TV—go play with rocks=================================================“Audit my homepage for conversion leaks.”➤ Add: You're a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.“Compare our homepage to our top 3 competitors.”➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.“Audit my promo emails.”➤ Add: You're the world's greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.“Audit my LinkedIn profile like a personal brand coach.”➤ Add: Based on my industry, tell me what's missing from my profile to attract leads or speaking gigs.“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”➤ Add: You're a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don't give me basic stuff. Be quirky but useful.AEO PROMPT:“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What's missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first

In this final episode of this mini series, I'll show you how to sell without pitching by creating offers that feel like aligned invitations. Learn how to use soft CTAs, value-first pathways, and identity-driven messaging to attract premium clients effortlessly.

Pierre Daillie and Mike Philbrick welcome Tony Dong—Lead ETF Analyst at ETF Central and founder of ETF Portfolio Blueprint— to the show to explore why investors may need to rethink their reliance on traditional portfolio diversifiers like long-term bonds. Dong pulls no punches, calling out the pitfalls of covered call ETFs, explaining how to think critically about buy-write strategies, and championing capital-efficient alternatives like return stacking, trend-following CTAs, and risk-managed overlays. The trio also dig into the strategic case for overlooked assets like Swiss equities and the Swiss franc, while sharing practical insights into investor behavior, rebalancing discipline, and building resilient portfolios in a stagflation-prone world.

On the podcast we talk with Chris about how to do freemium the right way, drafting a customer “Bill of Rights” to guide product decisions, and why blindly following A/B test results can lead to short-term gains but undermine your business long-term.Top Takeaways:

Email marketing is a game-changer for small businesses, offering a direct, reliable way to connect with your audience. In this video, I explore the power and importance of email marketing, sharing practical steps to enhance your strategy and grow your business. Discover how to build a strong email list, create authentic content, and design campaigns that truly resonate. From crafting visually simple yet effective emails to using tools like ChatGPT for streamlined content creation, I break down actionable tips that will help you succeed. Learn how to own your traffic, foster meaningful engagement, and drive results with ease. Whether you're running a service-based business or managing an e-commerce store, email marketing offers unmatched opportunities to connect with potential and existing customers. Join me as I share personal insights, strategies for amplifying your reach, and why combining email with organic social media is the ultimate formula for professional excellence.TIMESTAMPS:00:00 - Why Email Marketing is Powerful04:17 - How to Get Started with Email Marketing06:49 - How to Use ChatGPT for Email Marketing10:04 - Owning Your Traffic10:32 - Q&A10:47 - ClosingAI Prompt Below:You are the most elite email marketer and copywriter ever. Your words captivate, convert, and build lasting brand loyalty. You understand how to craft irresistible subject lines, persuasive body copy, and powerful CTAs that drive results. Your job is to help me create high-performing email campaigns that maximize open rates, click-throughs, and conversions. My company is [insert company name], offering [describe products or services] to [describe target audience]. Provide attention-grabbing subject lines, persuasive body copy, effective email structure, and strategic insights for sequences and automations. Let's create emails that deliver real results — because no one does it better than you.

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Do you want to build a strong online brand for your local law practice? In this episode, Dennis Meador, founder of the Legal Podcast Network, shares how he helps attorneys use podcasts to generate leads, build a powerful online presence, and stand out in a competitive market.Dennis also discusses how content repurposing—from podcasts to short videos, blog posts, and FAQs—helps establish a robust content ecosystem that attracts new clients.Learn how podcasting can create lasting authority and generate targeted local leads for your business.In This Episode:00:00 Introduction 01:36 How Dennis helps attorneys build a local brand03:33 Identifying your ideal client profile (ICP) 05:08 Content repurposing to increase podcast reach06:45 The process of developing a podcast for attorneys12:30 Basic tools for content preparation14:21 Where to publish your video podcasts and why17:15 Lead magnets and CTAs for attorneys18:40 The best platform for podcast lead generation20:51 How to use AI to grow your brand▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Meet Jason & Jeremy Julio—the Blue-Collar Twins—as they trade gym whistles for board-room banter and join producer-turned-host Dylan Seals behind the mic. In their debut as co-hosts they unpack: Side-Hustle Genesis – the late-night kitchen-table brainstorm that birthed Last Bite Mosquito & Tick.Scaling While Clocked-In – juggling lesson plans, beach-club shifts, and 55 techs by reinvesting every dollar.The Potomac Playbook – how CIMs, buyer psychology, and a discipline 90 % of sellers flunk drove an eight-figure deal with Viking Pest / Anticimex.Seller Blind Spots – retention metrics, seasonality traps, and the DIY mistakes that leave millions on the table.Round 2: Ruff Stuff – their new dog-waste start-up, why it's today's mosquito moment, and the five-year path to another flip.Level-Up Rituals – ultra-marathons, charity paddles, and mindset hacks that keep their teams resilient and hungry.Coming Up – teaser for next week's Servpro deep-dive with restoration king John Majeski. Stick around for Dylan's quick CTA to Paul Giannamore's Private-Equity Masterclass playlist—then fire up that 100-mile mindset of yours. From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com http://www.ruffstuffnj.com Produced by: www.verbell.ltd Timestamps 00:00 - Cold-open – Jason Julio on fear & resilience 00:35 - Dylan Seals grabs the mic & introduces the Blue-Collar Twins 01:40 - First meeting in San Juan, karaoke-loving “Mexican,” and Potomac memories 03:10 - Humble beginnings: Long Branch childhood, teaching careers, twin dynamics 04:15 - Multiple side-hustles & the light-bulb moment: “What about mosquito control?” 05:00 - Rejecting the franchise route; deciding to build Last Bite from scratch 06:50 - One truck to statewide: early scaling playbook & brand evolution 07:25 - TCNJ football days & how college camaraderie shaped their operator roles 14:40 - Level-up charity challenges: 217-mile bike ride, Eli Manning match, next 100-mile ultra 24:20 - What happens after you call an M&A advisor—Potomac's diligence process demystified 26:40 - Yin-and-yang leadership: Jason's strategy vs. Jeremy's operations 28:50 - “90 % of owners aren't ready”: systems, books, and timing the peak before you list 31:15 - SIMs, buyer meetings, and Potomac's gatekeeping of your calendar 33:00 - Strategics vs. Private Equity 101 & the lure of the “second bite” 35:20 - Exit revealed: Viking Pest (Anticimex) acquires Last Bite; why seasonality mattered 36:55 - Navigating the 12-month earn-out and protecting customer retention 41:25 - Rough Stuff launch: why dog-waste is today's mosquito moment & barriers are low 42:35 - Is America too lazy to scoop poop? Market adoption math & service pricing 44:30 - Five-year plan: grow Rough Stuff to $4–5 M and flip again 50:55 - Boardroom Buzz community shout-out & podcast mission going forward 52:45 - “Episode 201—big shoes to fill” – official hand-off & next-week teaser 53:20 - Dylan's outro, CTAs to Potomac & the Private-Equity Masterclass playlist 54:00 - Closing credits & final reminders to connect with Potomac M&A

In episode 134 of Cybersecurity Where You Are, Sean Atkinson is joined by Randy Rose, VP of Security Operations & Intelligence at the Center for Internet Security® (CIS®); and Timothy Davis, Lead Cyber Threat Intelligence (CTI) Analyst at CIS. Together, they discuss how generative artificial intelligence (GenAI) lowers the barrier of entry for cyber threat actors (CTAs). Here are some highlights from our episode:01:37. CTAs' use of GenAI to improve their existing campaigns03:38. The need for CTI teams to look beyond language in analyzing GenAI-enabled threats07:22. The evolving impact of GenAI on phishing campaigns, malware development, deepfakes, and malicious Artificial Intelligence as a Service (AIaaS) offerings12:28. How GenAI increases the the speed at which CTAs can scale their efforts17:29. Technical barriers and other limitations that shape CTAs' use of GenAI22:46. A historical perspective of AI-enabled cybersecurity and how GenAI can support cybersecurity awareness training26:50. The cybersecurity benefits of AI and machine learning (ML) capabilities for clustering data29:05. What the future might hold for GenAI from an offensive and defensive perspectiveResourcesThe Evolving Role of Generative Artificial Intelligence in the Cyber Threat LandscapeEpisode 89: How Threat Actors Are Using GenAI as an EnablerEpisode 95: AI Augmentation and Its Impact on Cyber Defense12 CIS Experts' Cybersecurity Predictions for 2025CIS Critical Security Controls®Multi-State Information Sharing and Analysis Center®If you have some feedback or an idea for an upcoming episode of Cybersecurity Where You Are, let us know by emailing podcast@cisecurity.org.

In this episode of The Kula Ring, Phil Harris of Paulo Heat Treating shares an honest and insightful look into the often murky handoff between sales and marketing. Phil walks us through how fostering a shared understanding of responsibilities and handoff qualifications combats inter-team tensions and strengthens leads. He discusses the mounting pressure on sales teams, the demand for higher-quality leads, and how a lack of SDR infrastructure in manufacturing intensifies these challenges. Phil outlines how redefining lead qualification and raising the bar for sales engagement significantly improved alignment and results. Plus, he shares actionable insights on using evergreen content, doubling down on newsletters, and experimenting with high-intent CTAs. If you're a marketer in manufacturing struggling with lead quality, ownership, or sales enablement, this conversation will hit home.

In this episode of Content Marketing for Real Estate, we dive into the recent Facebook spam policy changes that are impacting how real estate agents can promote listings. Facebook has cracked down on MLS links, and in this episode, I'm sharing real estate marketing strategies to help you promote properties on social media without relying on them.You'll learn:Why having your own website with a custom domain can prevent your links from being flagged as spamHow to use the green screen effect to create engaging, virtual tours of your listingsWhy strategic CTAs with keywords can help you convert social media traffic into potential leadsHow to create landing pages for individual properties to drive engagement and inquiriesIf you're looking to maximize your social media reach while keeping things from being flagges as spam, this episode is packed with actionable tips to take your listings promotion to the next level.I believe this can actually be a blessing for your business to help you: Be more intentional with your listing marketingCollect & capture contact informationand Take Ownership of your Online Presence and MarketingListen in for today's tips to help you with content marketing for real estate lead generation and listing marketing.

The digital marketing strategy behind Rocket Mortgage's $5.1 billion success reveals surprising strengths and weaknesses, creating unprecedented opportunities for forward-thinking marketers.While their revenue grew 34% last year, their approach contains a critical flaw that's costing them millions in potential growth despite spending $824 million annually on marketing.For businesses targeting high-value customers in competitive industries, understanding these strategic insights isn't just smart — it's becoming essential.In this episode, I reveal:• The hidden mechanics behind how Rocket achieves crystal-clear value propositions that convert (including how they structure CTAs with specific benefits rather than generic language)• Strategies to build a content marketing engine like Rocket's "Learn" section — which drives 1.4 million monthly organic visits and establishes crucial authority in a regulated industry• Why Rocket's failure to rank for commercial keywords is forcing them to spend millions on paid search — and how to avoid this expensive mistake in your own strategy• The exact content formats that high-converting mortgage sites should feature (based on competitor analysis of top-ranking finance sites)I'll share real-world success stories, including how we've helped mortgage clients implement similar strategies for exponential growth by balancing informational and commercial keyword targeting.As I explain in the pod:"Rocket should be dominating for commercial search terms like 'mortgage lenders' and 'mortgage calculator,' but they're leaving tens of millions in potential revenue on the table. Instead of ranking organically, they're paying millions monthly in PPC and affiliate commissions to get in front of the same customers they could reach for free."If you're ready to implement these strategies while avoiding Rocket's costly SEO mistakes, this episode provides your complete action plan for sustainable, efficient growth in competitive markets.Get the show notes:https://exposureninja.com/podcast/353/Listen to these episodes next:How We Earned a 600% Lead Gen Boost for Mortgage Lender in ONLY 4 Monthshttps://exposureninja.com/podcast/326/How Monzo Disrupted a $273B Industry...with Basic Marketinghttps://exposureninja.com/podcast/322/Steal This $7M SEO Strategyhttps://exposureninja.com/podcast/245/

Let's be honest—podcasting can start to feel heavy, even when you love it. You have ideas, but they feel scattered. The pressure builds. And suddenly, something that once lit you up feels more like a to-do list.In this episode, I'm sharing the deeper reason why I created the Podcast Strategy Shop and how these tools came from real-life moments of podcast overwhelm—mine and my clients'. This isn't just a walkthrough of what's in the shop—it's a heart-centered conversation about sacred structure, creative flow, and learning to podcast in a way that supports your energy.If you've ever thought, “I have the ideas, but no plan,” or “I keep trying to follow content calendars that don't work for me,” this episode is your breath of fresh air. ✨Use code Podcast25 to get 15% off your order in the shop: http://podcaststrategyshop.comEpisode Highlights:[00:01:33] Why I Created the Podcast Strategy Shop[00:03:48] Common struggles I see (and hear) from podcasters[00:05:28] Creating sacred structure—not pressure[00:06:39] My favorite episode templates (and how clients use them)[00:08:40] New guide: How to write CTAs that feel like invitations[00:10:12] Tools that empower your voice—not override it[00:11:00] Where to find the shop + your listener discountFor full show notes and a transcript of today's episode, head to wildhomepodcasting.com/podcast/219✨ Ready to podcast with more ease, clarity, and confidence? Visit wildhomepodcasting.com/shop or podcaststrategyshop.com to explore tools that support your voice, not stifle it.

Originally uploaded March 14th, reloaded April 13th. Chris Holman welcomes back Julie Pingston, President & CEO, Choose Lansing, Lansing, MI. Welcome back Julie, you've just wrapped up your Annual Meeting, tell us about that, and about its focus? And in that meeting you celebrated some record-breaking numbers please share those? One of Choose Lansing and the area's strengths are its CTAs tell us about those and some of them who were recognized yesterday? A feature of your meetings has been to observe anniversaries of some key businesses and organizations, who was honored this year? You alluded to the future in your January interview, tell us about "THE LIST"? “The industry continues to gain positive momentum, ending 2024 with a record-breaking 1,112,196 rooms consumed,” said Julie Pingston, Choose Lansing® President and CEO. “The hotel occupancy rate landed at 54.2%, surpassing 2023's occupancy rate, both of which are offset by the addition of 800 hotel rooms to the overall inventory since 2019. We're also excited to report that the Greater Lansing hospitality and tourism industry supports 9,500 local jobs and helps welcome 6.7 million visitors each year, generating $732 million dollars in economic impact for the region.” Jeff Magnuson To ensure those millions of visitors have a positive experience while in the region, Choose Lansing® implemented the Certified Tourism Ambassadors (CTA) Program, which marks its 15th anniversary in 2025. During the annual meeting, Choose Lansing® celebrated a record 533 CTAs and named Jeff Magnuson, CTA (left) as the CTA Star of the Year. Choose Lansing® also acknowledged the following local business anniversaries: St. Johns Mint Festival – 40 years Insty Prints – 40 years Fenner Nature Center's Apple Butter and Maple Syrup Festivals – 50 years Arts Council of Greater Lansing – 60 years Lansing Art Gallery – 60 years A. Dean Watkins – 75 years Michigan High School Athletic Association – 100 years “In 2024, we worked hard to support the hospitality industry, bring visitors to the region, and advocate for a more accessible community,” said Pingston. “As we look forward to 2025, our focus will be to serve as a resource to event planning clients while continuing to help our local hospitality partners thrive.” Find full details and the 2024 Choose Lansing® annual report at lansing.org/about-us/annual-report-and-meeting/ » Visit MBN website: www.michiganbusinessnetwork.com/ » Watch MBN's YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/

In this episode of the Do This, Not That podcast, host Jay Schwedelson explores specific marketing tactics that are particularly effective in the current climate of economic uncertainty. He discusses shifts in consumer behavior, emphasizing the importance of adapting marketing strategies to meet evolving expectations. Jay shares compelling statistics and actionable insights to help marketers engage effectively with their audiences through pricing, communication methods, and understanding consumer psychology.=================================================================Best Moments00:31 - Current Consumer Sentiment: Overview of consumer awareness and concerns.02:58 - Effective Marketing Tactics: Insights on utilizing popups and pricing strategies.05:25 - Email Marketing Strategies: Discussing effective subject lines and CTAs.06:59 - Engaging with Social Media: Importance of polls and engaging content.08:10 - Brand Campaign Examples: Highlighting successful tactics from major brands.09:30 - Fun Segment: Rapid-fire dating advice round-up from listener questions.=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

Are you feeling stuck in real estate? Like you're doing everything right but still not seeing results? In this episode, I sit down with Maryland real estate agent Eddie Brady, who went all in on his business after leaving his federal government job — and built a thriving, dream-worthy career using the Agent Rise framework. Eddie shares how he pushed through slow months, stayed consistent when it felt like nothing was working, and built a powerhouse YouTube and Instagram strategy that brings in leads every single week — without cold calling or door knocking. You'll learn: The mindset shift that changed everything for Eddie How to stay consistent when progress feels slow What it really takes to build trust through YouTube & Instagram Why newsletters still work in 2024 How to use lead magnets and email nurturing to turn views into deals What the 3 Pillar Plan looks like in real life Whether you're brand new, burned out, or scaling up — this conversation is packed with real advice to help you break through and build the business you've been dreaming of.

When most real estate agents think about marketing, they picture spending money and crossing their fingers. But what if you could take the guesswork out of it and get in front of motivated sellers who want to talk to you? That's exactly what paid advertising can do for your business, if you know how to use it right. Running Facebook or Google ads might seem intimidating (or even expensive), but here's the truth: nothing grows your real estate or investing business faster than consistently booking seller appointments.  It's the lifeblood of what we do. The agents and investors who get face time with sellers win more listings, do more deals, and build more freedom. In this episode, I break down why spending money on paid ads isn't a risk, it's a strategy. And when done right, it can unlock growth you never thought possible.  I'm also pulling back the curtain on what it really costs to get a seller appointment in today's market.    Things You'll Learn In This Episode  -The most powerful marketing hook  Instead of generic “free home valuation” ads, why do cash offer CTAs cut through the noise and eliminate competition? -What it actually costs to generate a seller appointment  In today's market, one seller appointment can cost up to $1,000. Is it worth it? -Why most agents fail at seller marketing How do you build a consistent, repeatable seller lead gen system that actually works? -How to stretch your marketing budget  How do we squeeze more ROI out of every lead by combining listings and cash offer deals?   About Your Host Tom Cafarella is a real estate investor, agent, coach, and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.      Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

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Struggling to close high-ticket clients without feeling pushy or salesy? Join us in this powerful episode of Launch Your Private Podcast, where we coach Ruby Lin, sales coach and founder of the Sales Lab Mastermind, on refining her private podcast lead magnet to double conversions through authentic connection. Love this episode? You'll want to hear how others are crushing it with private podcasts.Angie Jordan's episode ➡️ https://helloaudio.fm/angie-jordan-sells-out-her-services-month-over-month-with-private-podcasts/Andréa Jones' episode ➡️ https://helloaudio.fm/andrea-joness-private-podcast-launch-strategy-dms-are-the-key-%f0%9f%94%91-2/Timestamps:[0:00] Introduction to the episode and Ruby Lin's private podcast structure for sales conversion[5:40] Why Ruby shifted away from masterclasses and waitlists to simplified, low-tech call invitations.[7:25 ] Confidence issues in high-achievers: Ruby explains the core emotional blocks around selling.[11:10] The problem with “high-ticket closers” and how Ruby's approach puts relationships first.[13:15] The importance of leading with empathy and belief-shifting in the first episodes.[20:30] Coaching tip: restructure Episode 1 for stronger curiosity and wider relevance.[30:00] Coaching on embedding CTAs in every episode, using DM strategies, and leveraging Instagram.[36:15] Using Hello Audio's Super Listener Score and switching from universal to unique links.[40:40] Addressing sequencing: how to encourage proper episode order and listener engagement.[44:25] Should Ruby make her private podcast public? Why keeping it private supports better lead tracking and conversion.[47:00] Ruby shares why she loves the flexibility of private podcasting and plans to launch multiple targeted series.[49:30] Ruby outlines her next steps: updated hooks, email follow-ups, and shifting to unique links.Links:http://rubysparks.cohttps://www.instagram.com/rubysparks.co/https://rubysparks.kit.com/sales-brain-podcastUnlock Your Sales Brain Private PodcastIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

Growing your show is great, until you realize you're bringing in the wrong people.If you're getting more listeners, but your sales pipeline still feels like a ghost town, it's time to take a hard look at what's actually happening.Today, we're talking about why so many business owners accidentally build podcasts that grow audiences... but don't grow revenue. And more importantly, how to fix it.On this episode of The More Profitable Podcast, I'm breaking down the three biggest signs your podcast is attracting the wrong people, what's really behind them, and the small shifts you can start making right now to get better-fit clients in your sales conversations.1:35 - The real problem with following sponsor-first podcast advice3:10 - When your audience grows but your revenue doesn't4:45 - How a podcast built for downloads kills your sales potential7:20 - What misaligned listeners are actually costing your business10:26 - How your content might be setting you up for no-shows12:59 - Are you educating clients—or just impressing colleagues?14:51 - 3 big signs you're attracting listeners, not buyers20:01 - Why educating too early kills conversions22:08 - How misaligned messaging and offers show up in your podcast27:03 - Why guest interviews might be hurting your sales strategy30:45 - 3 shifts to turn your podcast into a sales asset34:10 - Why better CTAs aren't enough if you're missing this37:13 - How a Podcast Strategy Intensive can fix the root problemMentioned in Is Your Podcast Attracting the Right Clients?Submit a question to The Podcast NewsroomSubscribe to The Podcast NewsroomHow Effective Calls to Action Impact Podcast ProfitsBook your Podcast Strategy IntensiveIf your podcast is attracting the wrong people, or worse, no one at all, it's not a sign to scrap it. It's a sign to shift it.Inside a Podcast Strategy Intensive, we'll audit your content, align it with your offers, and get your show back to working like the sales tool it's supposed to be.Send us a textSupport the show

Is your website still telling the story of the business you were three years ago? In this episode of SoTellUs Time, Trevor Howard and Troy Howard dive into the signs that it's time for a brand refresh—and how you can update your image without blowing your budget. Whether you're a solopreneur, small‐business owner, or marketing manager, you'll learn practical tips to make a powerful first impression and keep your brand ahead of the curve.

It's easy to feel discouraged when your podcast feels quiet—when downloads aren't skyrocketing and no one's flooding your inbox. But here's what you don't always see: your audience is listening. Your podcast is working.In this episode, I'm sharing the behind-the-scenes story of how one of my simplest, most "unpolished" episodes led to real client inquiries—and how this experience completely shifted the way I view podcasting and marketing. We'll talk about why emotional resonance matters more than perfect CTAs, how trust is built episode by episode, and how your most powerful growth might be happening right now... even if you can't see it yet. If you've been questioning your podcast or feeling stuck in a numbers spiral, this is your reminder: the quiet seasons are often when the magic is happening. Episode Highlights:[00:01:00] How real presence (not polish) converts listeners into clients[00:03:10] Why message clarity matters more than a perfect CTA[00:06:00] Emotional resonance: the missing link in your content[00:08:28] Trust is built episode by episode (not instantly)[00:09:51] Shifting from pushing content to inviting connectionFor full show notes and a transcript of today's episode, head to wildhomepodcasting.com/podcast/218If you're ready to podcast differently—not harder—let's do it together.

Send us a textIf you're a real estate agent feeling burned out by social, I have the cure for you. It only takes 7 days to completely reset and prime yourself to explode with social media growth; to HACK your growth with "taking a small step back" before taking 3 giant steps forward. This episode is your permission slip to hit reset. I walk you through the exact 7-day plan I personally use to refresh, refocus, and reignite my social media presence — and it works like a charm every time.If you've been feeling stuck, uninspired, or just flat-out overwhelmed, this 7-day reset will get you back in control, with a clear plan to generate more referrals, more visibility, and way less stress.

http://www.worldinnovators.com

On this episode of Destination on the Left, I talk with Genevieve White, travel copywriting expert and Founder of Campion Comms & Coaching, about why there's so much important work that needs to happen before you ever put pen to paper when you're writing copy for your travel organization. Genevieve walks us through the customer journey, from the dreaming phase to planning and booking, explaining how your copy should meet travelers where they are, every step of the way. She also shares her favorite recipe for establishing a relatable and confident tone of voice and reveals how simplicity and clarity can make your words work harder for your brand. What You Will Learn in This Episode: How Genevieve transitioned from a career in education to founding her own travel and tourism copywriting business, inspired by the Ikigai method and life changes How to craft effective copy, including the importance of deeply understanding your customer persona before writing How identifying and narrowing your target audience can transform general copy into messaging that resonates and attracts your ideal clients Why aligning your copy with different stages of the customer journey—dreaming, planning, booking, and aftercare—is crucial for moving potential travelers toward action The value of clarity, simplicity, and using “you/your” to create relatability Practical ways to instill that confidence in your writing before you get going How clear calls to action and strategically repeating key messages increase engagement on your website Think About Your Dream Customer Genevieve emphasizes that before you ever set pen to paper—or fingers to keyboard—you need to get crystal clear about who you want to attract. Lots of businesses make the mistake of casting too wide a net, hoping to appeal to “everyone,” but in reality, being everything to everyone often means resonating with no one. Genevieve suggests creating a detailed customer persona that goes beyond simple demographics like age and gender. Consider the customer's travel style, values, preferred communication platforms, and even lifestyle details, such as shopping habits or their idea of a perfect day. As she says, “It's by speaking directly to that person that you can really elevate your copy and stand out.” Match Your Copy to the Customer Journey Not all copy serves the same purpose. At various stages of their journey, from dreaming to planning, booking, and post-visit, travelers need different kinds of information and inspiration. Dreaming Stage: Here, your audience is searching for inspiration. Use evocative, sensory language to paint a picture and create a little FOMO (the fear of missing out). Focus on what makes your experience unique and let your destination's personality shine. Planning Stage: Now, your customer wants practical information. Provide details in a clear, organized manner. Use bullet points and white space to make information easy to digest, especially for mobile users. Be selective and avoid overwhelming readers with too much detail. Booking Stage:  At this point, clarity and simplicity are key. Remove ambiguity and minimize unnecessary words. Make sure calls to action (CTAs) are prominent. Guide users smoothly and confidently through the booking process without distractions or confusion. The Recipe for a Great Brand Voice The most effective copy should feel like a conversation with a friend—relatable, personable, and confident. Brands often drift into a corporate or overly formal style that feels cold and unattractive. Use clear, simple language and write as you speak. Be mindful of corporate cliches in language, especially phrases like “we are passionate about.” Let people know about your expertise and offerings directly, by using simple phrases like “We do this,” or “Our experience includes…” A confident tone makes your brand more credible and helps your customer feel secure in choosing you. Genevieve recommends that if you're not feeling confident, don't write! Instead, get into a positive, empowered mindset before drafting your copy. Your energy will transfer to your words. Resources: Website: https://campioncopy.com/ LinkedIn: https://www.linkedin.com/in/copywritingfortourism/ Boldly Go: Confident Copywriting for Travel, Tourism and Hospitality: https://campioncopy.com/product/boldly-go/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Are Hedge Funds Missing the Oil Market Rally? | Flux News Oil Markets Deep Dive – April 2025 In this episode of Flux News, Group CEO, Greg Newman, Harry Campion and Geek in the Seat, Harinder Sandhu break down why the physical crude oil market is surging while hedge funds and CTAs remain under-positioned—and potentially on the wrong side of the trade.Our hosts unpack the implications of U.S.-Iran negotiations, China's quiet crude-buying spree, and refinery margins that continue to signal strength. Whether you're trading Brent, WTI, or niche time spreads, we've got you covered with the essential macro and micro catalysts moving oil prices today.In our new segment, Hedge Fund Watch, Greg, Harry and Harinder discuss RBOB vs. Heating Oil and explain how hedge funds and trade houses are playing both sides of the barrel. Our new segment offers insight into managed money flows and what they mean for price direction. Whether you're learning or trading, this is a must-watch for real market edge.Want to trade? Get a behind-the-scenes look at how the pros express views with relative value trades, uncorrelated contracts, and smart positioning. This episode is rich in education for newer traders, and deep enough for veterans hunting asymmetric opportunities. All the trades discussed are live on Onyx Markets, where you can practice, simulate, or dive in. Visit https://onyxmarkets.co.uk/

This episode discusses strategies for converting website visitors into subscribers by emphasizing the importance of valuable content and consistent engagement.I highlight the significance of understanding visitor behavior, utilizing tools like happierleads.com for backend data, and implementing frontend methods like pop-ups. Updating website content regularly and repurposing social media content are presented as key tactics for attracting and retaining visitors. Furthermore, the speaker underscores the need to provide value and build relationships to foster long-term subscriber growth across various online platforms.Frequently Asked Questions: Converting Website Visitors to Subscribers1. Why is it important to convert website visitors into subscribers? Converting website visitors to subscribers allows you to build a direct connection and foster long-term engagement. Unlike one-time visitors, subscribers have shown a deeper interest in your content or offerings and are more likely to return, consume more content, and potentially become loyal customers. This direct channel (e.g., email, notifications) provides a more reliable way to share valuable information, build relationships, and drive business growth compared to relying solely on sporadic website visits.2. What are the key elements in converting website visitors to subscribers? Several key elements contribute to successful conversion:Actively Asking: Explicitly inviting visitors to subscribe through clear calls to action (CTAs) on your website, podcast, or other platforms.Providing Value: Offering consistent, high-quality content that answers their questions, solves their problems, or entertains them. This builds trust and encourages them to seek more by subscribing.Creating a Scheduled Experience: Similar to how scheduled entertainment like Disney fosters engagement, providing regular and anticipated content (e.g., weekly newsletters, podcast episodes) encourages subscribers to stay connected.Leveraging a Backend System: Utilizing tools like happierleads.com to understand website traffic data and gain insights into who is visiting and their interests. This intelligence can inform content creation and outreach strategies.Implementing Frontend Opt-ins: Using pop-ups or dedicated landing pages with clear value propositions to capture visitor information and turn them into subscribers.3. How can understanding the different types of website visitors (new vs. returning) inform my conversion strategy? New visitors are typically discovering your content for the first time, often through search engines or referrals. Your initial interaction should focus on making a strong first impression and clearly showcasing the value of your content. Returning visitors, on the other hand, have already shown some level of interest. Your strategy for them can involve deeper engagement, highlighting new or related content, and reinforcing the benefits of subscribing for continued access and exclusive information. Understanding their behavior can help tailor your messaging and offers.More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

If you're tired of building landing pages that follow "best practices" but still fail to convert qualified leads, this episode will change everything. Whether you're a product marketer afraid of paid ads or a demand gen specialist struggling to get PMM buy-in, this episode will help you create pages that actually respect your buyers' intelligence while driving real business results.  This week, we've joined by Tas Bober, growth marketing advisor and Scroll Lab founder. She reveals why the traditional approach to landing pages and sales collateral is fundamentally broken.We're covering:Why most B2B landing pages look identical (and why everyone hates them)How hiding pricing backfires when buyers find wildly different answers on RedditThe simple reason most CTAs fail (and it has nothing to do with the button text)How B2B companies waste countless hours debating stock photos instead of fixing real problemsThe contrarian approach: Why a good landing page should DECREASE your conversion rate"No one buys pants on the first visit" - Why optimizing for direct conversions is misguidedHow to build a freelance business: "Back up your backup" and why your career hinges on your networkIn this episode, Tas explains to the misfits her "champion's business case" framework that replaces manipulative marketing tactics with transparent, value-focused content. She delivers practical wisdom for creating landing pages that treat buyers like adults. Listen for actionable insights on disqualifying bad-fit leads, writing effective CTAs, and building a foundation for freelance success beyond the corporate grind.Timestamps:02:43 Are Product Marketers Actually Marketers?03:38 "Product Marketers Are CEOs, Baby" - Why PMMs Run the Show07:00 The Biggest Red Flags on Landing Pages09:00 The Champion's Business Case Framework for Landing Pages12:25 What a Complete Business Case Contains14:25 Why PMMs Don't Like Paid Ads (But Should)17:00 Why PMMs Should Be Involved in Campaign Landing Pages22:00 How to Create Effective CTAs That Actually Convert27:00 Why Hiding Pricing Information Backfires31:12 The Truth About B2B Buying Behavior (It's Not What You Think)37:15 Why Good Landing Pages Decrease Conversion Rates45:00 How B2B Sales Collateral Overwhelms Buyers48:03 The MVP Approach to Landing Pages for Resource-Strapped PMMs54:15 The Problem with Obsessing Over Stock Photography57:22 How to Build a Successful Solo Consulting Business01:01:12 Building Your Network as Your Net WorthShow Notes:Tas LinkedInHer B2B website and landing page resource hub Tas Website Hosted by Ausha. See ausha.co/privacy-policy for more information.

Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action. It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important. Let's end those throwaway calls to action we're all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of our podcast is giving them the next step, moving them into some kind of action.In this episode of The More Profitable Podcast, I'll explain how (and why) we place our calls to action for this show and listen closely. There's homework you get right at the top of the show because you're going to take action TODAY by putting together a review of your own podcast CTAs.0:00 – Why this episode is the tactical follow-up to last week2:00 – The CTA audit homework you should do today4:20 – The one thing most podcasters skip (even me sometimes)6:30 – What turns your podcast into drive-time radio11:20 – The structure I use for CTAs in every episode13:00 – Why the first CTA is never the biggest ask15:20 – How your listener's journey shapes your CTA strategy18:20 – Why I don't use pre-recorded midrolls20:15 – How planting seeds early makes your offer land better23:00 – What CTAs do for people who aren't ready to buy yet27:40 – Why “only offering value” is killing your resultsMentioned In Let's Fix Your Podcast's Call to Action ProblemGet your questions answered on a future episode by submitting it here.Chat with Stacey about working with Uncommonly MoreLearn more about Podcast Strategy IntensivesRate and Review the podcastSend us a textSupport the show

In this powerful solo episode, I'm pulling back the curtain on the reverse podcasting framework — the strategy that completely transformed my business and how I show up online. Let me tell you, I spent two years doing it the hard way — recording episodes with no real plan, chasing downloads, and feeling totally burnt out. But once I flipped the script, everything changed. This isn't about going viral. This is about using your podcast as a strategic business development tool — to connect, convert, and grow. If you're a 6-figure coach with a proven offer and zero time for content, this is your blueprint. This framework starts with your end goal, then works backwards to make every episode intentional, relational, and profitable.

In this episode of the Your Dream Business Podcast, I explore the science behind building landing pages that truly convert. I cover eight key components, including compelling headlines, strong calls-to-action, the value of social proof, and clear personal intros. Designed for course creators, membership site owners, and coaches, this episode offers practical tips to boost the performance of lead magnet pages. I also highlight timeless marketing principles that continue to deliver results. Tune in for practical advice and proven strategies to create landing pages that work. KEY TAKEAWAYS COVERED IN THE PODCAST Master the Essentials – Effective landing pages rely on eight core elements, including captivating headlines, action-driven CTAs, and trust-building social proof. Simplicity Wins – Strategic yet simple marketing principles often outperform complicated tactics and continue to deliver strong results over time. Tailor for Your Audience – Whether you're a course creator, coach, or membership owner, optimizing your lead magnet page with practical, audience-focused strategies is key to higher conversions. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

Is your website bringing in traffic but failing to convert visitors into booked patients? Your site could be a “leaky bucket”—losing potential patients before they even take action. In this episode of Online Marketing For Doctors TV & Podcast, we uncover why most clinic websites fail to generate leads and how to fix it fast.

Together with Yoav Git, we'll explore how market conditions are shifting and what that means for investors, especially in light of recent bond market movements. It's been a wild ride lately, with unexpected changes in correlations between stocks and bonds, and we're here to break it all down. We'll also touch on the implications for trend-following strategies and how they can adapt in these turbulent times. So, whether you're a seasoned investor or just curious, hang tight as we unravel these complex topics together!-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Yoav on LinkedIn.Episode TimeStamps:01:21 - What has caught our attention recently?04:39 - Are there more to the Trump Tariffs than meets the eyes?09:53 - What is actually a safe haven asset today?11:50 - Industry performance update15:15 - Git's trend following perspective on fixed income17:25 - Trend following performance numbers21:39 - What you can expect from trend following during a crisis period30:31 - What we can learn from the current economic events34:27 - Key insights to achieving diversification40:40 - Achieving better performance through trend predictors45:01 - How CTAs interpret diversification in a unique way50:03 - Are we experiencing more dispersion today than previously?57:57 - The symbiotic relation between time and price in a trend following...

This episode is for you if you want the confidence to make more money with your email list, even if your email list size is small, no matter what industry you are in.  Guest today is Ms. Shannon Vondy, known as The Email Queen, who helps business owners make money using email. Things talked about in this episode: Biggest mistakes with their email list  #1 mindset shift needed to profit from email list How to  increase your revenue per email subscriber  Go-to strategy for turning cold subscribers into buyers Formula for writing subject lines that boost open rates How to write email copy that moves people Should you include a call-to-actions (CTAs) in every email Overcoming the fear of being unsubscribed  ...and so much more Connect with Lucy: Instagram: https://www.instagram.com/mslucyliu Facebook: https://www.facebook.com/mslucyliu Twitter: https://www.twitter.com/mslucyliu LinkedIn: https://www.linkedin.com/in/mslucyliu TikTok: https://www.tiktok.com/@mslucyliu YouTube: https://youtube.com/@mslucyliu Website: https://www.lucyliucoaching.com Podcast: https://www.lucyliucoaching.com/podcast   Wanna double your confidence in 30 seconds?  Get the ultimate secret here: http://www.confidentandepic.com   Connect with Shannon Vondy: https://www.theemailclub.co https://www.instagram.com/mrs.vondy    

Today, we're diving into the world of portable alpha and how it can really shake up your investment game. Alan Dunne and I are chatting with Razvan Remsing from Aspect Capital, who shares that this concept isn't new but is gaining traction again as allocators look for ways to make their portfolios work harder. With everything going on in the markets, it's essential to think about how different strategies can fit together, especially in a world where traditional asset allocations might not cut it anymore. We'll explore the benefits of a multi-asset approach and how CTAs can play a crucial role in managing risk while seeking out returns.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Alan on Twitter.Follow Razvan on LinkedIn.Find out more about DUNN CapitalEpisode Timestamps:01:28 - Introduction to Razvan Remsing and Aspect Capital06:50 - A critical time for portable alpha products18:25 - The evolution of the sophistication of investors25:44 - Why trend following is the magic sauce to your portfolio33:07 - Are investors sleeping on portable alpha strategies?37:07 - The state of the CTA space from a global macro perspective45:14 - The total portfolio approach52:48 - Razvan's perspective on replication strategies58:14 - Key advice for working with...

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Want to turn podcast listeners into paying clients? Here's the thing: Most podcast listeners aren't ready to purchase immediately. But there's a small percentage (around 3%) who are ready to buy now. In this episode, I dive into how to craft a CTA that serves both groups. I also share how Tamara Thompson does this with her Podcast Planner and how she uses multiple CTAs in her podcast appearances to connect with a wider audience. We talk about using simple but effective tools to set up your CTA, giving people the chance to get value and take the next step when they're ready.Tune in for actionable tips on how to structure your CTA and turn listeners into clients.In This Episode:00:02 Best call to action to drive leads and sales01:34 Designing the ideal CTA based on the listener type05:06 Tamara's Approach to multiple CTAs▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Want to simplify your client journey?In this episode of Launch Your Private Podcast, transformational mentor Marisa Liza Pell joins us in the hot seat for real-time coaching on how to streamline her client journey using private podcasts. With decades of experience as a medium, intuitive strategist, and coach, Marisa has built a powerful high-ticket transformation program. But with a live event around the corner, she's facing a familiar challenge: how to simplify her funnel and make it crystal clear where clients should go next.Timestamps:[0:00] - Introduction to Marisa Pell and her audio series and funnel challenges[3:05] - Recognizing repetitive client patterns and shifting to high-ticket transformational programs[5:18] - Marisa explains her funnel confusion and scattered CTAs[7:42] - Discussing private podcasts as strategic lead magnets and nurturing tools[12:53] - Clarifying and optimizing email sequences for better client alignment[17:10] - Importance of focusing on one primary offer to improve conversions[26:22] - How to strategically transition clients not applying for high-ticket offers[31:17] - Using urgency and deadlines to increase funnel effectiveness[40:45] - Tips on converting webinars into engaging private podcast content[47:20] - Automating audio funnel delivery using Hello Audio[52:37] - Key recommendations and immediate actions for funnel improvement[56:25] - Episode summary, final insights, and closing thoughtsLinks mentioned:https://www.marisalizapell.comhttps://marisalizapell.com/storyhttps://marisalizapell.com/audio-series-joinhttps://www.instagram/marisalizapellhttps://www.facebook.com/connectionbeyond/https://www.linkedin.com/in/marisapell/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

Digital CS consultant Holly Goodliffe joins the Digital CX podcast to share her journey from the nonprofit world to tech leadership and discuss the evolving role of digital CS in complex, stakeholder-rich environments. She and Alex explore how simplifying digital engagement, deploying timely CTAs, and adopting a Scrum mindset can empower teams to drive smarter, scalable customer experiences.Chapters:Complexity, stakeholders, and collaboration  Navigating toes and turf wars  Building trust through shared strategy  Key traits of successful digital leaders  What Holly's clients are asking for now  Digital doesn't have to be daunting  Spotify Wrapped vibes for B2B  The data dilemma and simple starts  Omnichannel kindergarten vs. strategy  The art of simple, timely CTAs  Scrum mindset for digital execution  Staying smart with content and courage  Enjoy! I know I sure did…Holly's Linkedin: https://www.linkedin.com/in/hollygoodliffe/ Thank you to our sponsor, QueryPal!QueryPal is an incredible platform for support leaders who want to optimize their operations! Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

Want to see your cold emails jump from the ignored pile to the irresistible pile?Cold email experts, Lydia Hutchison and Seth List, for a review, analyze and rewrite real cold emails.They break down what's working (and what's not) in subject lines, hooks, and CTAs.You'll Learn:How to write subject lines that boost open ratesWays to create hooks that keep prospects readingStrategies for crafting CTAs that generate responsesThe Speakers: Leslie Douglas, Lydia Hutchison and Seth ListIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo

This episode features an interview with Kamal Thakarsey, CMO at Smartling, an AI Translation Platform that helps companies grow globally, faster. Kamal shares his strategy to stand out in a crowded market. He also dives into understanding trends, educating your customer, and testing even your smallest hypothesis.Key Takeaways:Fight complacency in your messaging. Companies may be comfortable with what they are doing, and comfortable sticking with the status quo, so you need to demonstrate the value of changing their approach. Test everything, from button colors to CTAs and beyond. Testing often surprises you and proves your hypotheses wrong. If you're in a crowded market, focus on truly understanding your market and customers. Investing in that research can support your efforts to differentiate. Quote:   Being an established market, there's lot of kind of noise that's happening and every company kind of raising your hand and saying, we do this, we do this.I think for us also a big part of our strategy is like standing out really like trying to show the market that like we are kind of being industry leaders and helping the space move forward. , I think it's also really about for us, also about how we really highlight kind of the value we bring to an organization and a team. Not just like, tactically, here's some solutions, we help you kind of of do better, but like, what do we actually bring the table and how are we going to help you be successful? I think to me, that's really just like foundational to them, like how we kind of run our programs and campaigns and how more effective they can be, rather than just kind of de facto doing things because we should be doing them. So, you know, one thing I really stress is just really continue to do like market research and understanding, you know, what are their priorities? What are the business initiatives? What are their executives and leaders asking them on an ongoing basis?How can we then understand those trends and that feedback and really put together, you know, smart, timely, relevant campaigns that are going to reach them? Because, like I said, we're in a crowded market with a lot of different vendors, both in the software and the services side, and we have to stand out.Episode Timestamps: *(03:35) The Trust Tree: Capturing the marketing and targeting accounts *(12:24) The Playbook: Driving intent through search*(36:59) The Dust Up: Advocating for self-service *(41:50) Quick Hits: Kamal's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Kamal on LinkedInLearn more about SmartlingLearn more about Caspian Studios

Are you keeping up with the AI revolution, or are you getting left behind?AI is not here to replace us—it's here to enhance us! And if you're an entrepreneur or aspiring entrepreneur in 2025, leveraging AI is no longer optional—it's a game-changer.In this episode of The Happy Hustle Podcast, I'm pulling back the curtain on some of the most effective AI strategies we discussed at the Montana Mastermind Epic Skiing Adventure. So, let's break it down. Here are eight tactical ways to leverage AI right now to increase efficiency, boost productivity, and ultimately make more money while creating time, financial, and creative freedom.Create Content Faster Than EverContent is king, and AI is the ultimate power-up!With tools like ChatGPT, Jasper, Opus Clip, Canva AI, and Claude, you can:Write emails, blogs, and social media posts in your own voice.Repurpose long-form content into bite-sized social clips effortlessly.Use AI-powered Canva to create stunning visuals without design skills.Automate Lead Generation & QualificationAI can help you build a lead pipeline on autopilot!With tools like Clay.com, Instantly.ai, and Surfer SEO, you can:Scrape leads and enrich data automatically.Personalize outreach with AI-driven messaging.Optimize inbound traffic with AI-powered SEO tools.AI-Powered Podcast & Video ScriptingEver wish you had a content-writing assistant? AI's got your back!With Castmagic, ChatGPT, and Opus Clip, you can:Auto-generate scripts, outlines, and engaging questions.Pull out timestamps, quotes, and key takeaways.Repurpose one podcast episode into multiple short-form videos.Hyper-Personalized Marketing at ScaleGeneric marketing is dead—AI makes it personal.With Persado, ConvertKit AI, and ManyChat, you can:Create AI-driven email sequences tailored to individual behaviors.A/B test emotional triggers, tones, and CTAs for max engagement.Automate the perfect send time for higher open rates.AI-Assisted Sales Calls for Higher ConversionsWhat if you had a personal sales coach in your ear? AI makes it happen!With Attention.ai, Fireflies.ai, and Lavender, you can:Get live objection-handling prompts during sales calls.Have AI summarize calls and pull action items automatically.Optimize sales emails with AI-driven copy suggestions.Launch Digital Products on AutopilotTurn your knowledge into income—fast!With Koala.sh, Notion AI, and Gemini AI, you can:Generate eBooks, courses, and templates in a fraction of the time.Structure content with AI-driven organization and research tools.Build passive income streams while you sleep.24/7 AI-Powered Customer Service & ChatbotsNever let a customer slip through the cracks again!With Intercom AI, ManyChat, and Chatbase.co, you can:Set up AI chatbots to handle FAQs, bookings, and support.Automate DM responses on Instagram, Facebook, and WhatsApp.Solve 80% of customer issues without lifting a finger.AI-Driven Market Research & Smart Decision MakingData-driven decisions = business success!With ChatGPT Advanced Data, Perplexity AI, and TrendSpider, you can:Analyze market trends and customer behaviors instantly.Pull competitive insights and industry reports in real time.Make informed strategic decisions backed by AI-powered analytics.Let's face it—if you're not using AI, you're already behind. It's like refusing to use a calculator back in grade school—why make things harder than they need to be?AI isn't replacing entrepreneurs—it's enhancing them. It's here to help you work smarter, not harder, so you can focus on what really matters: building your brand, making an impact, and living life on your terms.And if you want to dive deeper into these strategies and get exclusive behind-the-scenes insights, make sure to check out the full episode.Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers (https://bioptimizers.com/happy)If you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. 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In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with LinkedIn Ads legend AJ Wilcox, founder of B2Linked, for a deep-dive into everything you need to know to run effective, budget-friendly campaigns on LinkedIn.AJ has been living and breathing LinkedIn Ads for over a decade and shares insights honed from managing millions in ad spend. Why LinkedIn Ads Work Differently AJ explains why LinkedIn ads often cost like bottom-of-funnel, but act like top-of-funnel. Understanding this difference is critical to setting realistic expectations and structuring your campaigns for success. Avoiding Expensive Advice From platform recommendations to rep suggestions, AJ breaks down why the default guidance often costs more, and how you can outsmart it. Learn how to bid lower and still reach the right audience with zero drop in lead quality. Smarter Bidding, Better Results Discover AJ's manual bidding strategy that consistently reduces costs while keeping quality high. AJ explains how to find the sweet spot between visibility and efficiency. Segment for Insight, Not Just Scale Why target your entire audience in one go when you can break it down into microsegments that act like live focus groups? Learn how to build campaigns that teach you as they perform so you improve as you go. Building a Funnel That Actually Works AJ outlines a simple but powerful three-stage funnel: Stage 1: Awareness through video and document ads Stage 2: Engagement with deeper content like podcasts, webinars, or YouTube Stage 3: Conversion via direct CTAs or sales calls The result? Up to 5x better conversion rates without wasting budget on premature CTAs. Ad Formats That Convert Find out why “thought leader” video ads and TikTok-style captions are crushing it at the top of the funnelan, and how to retarget strategically using native lead gen forms or your own landing pages (depending on your goals). Metrics That Matter Impressions and clicks are just the surface. AJ shares the real KPIs you should be tracking, from engagement rates to cost-per-booked-call, and how to calculate custom metrics that LinkedIn won't show you. Organic and Paid: Better Together Discover where the LinkedIn platform is headed and why your organic and paid strategies will need to work hand-in-hand. From thought leader ads to CRM integrations, the future of LinkedIn marketing is more connected, and more powerful than ever. -- You'll find all links on TargetInternet.com Show notes:  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

LISTEN TO THIS EPISODE IF YOU WANT TO IMPROVE YOUR MARKETING CONVERSIONS & GENERATE DAILY SALESThis episode is for business owners who want consistent sales without relying on launches. If you feel like your content isn't converting, we're breaking down exactly how to fix it—so you can create a marketing system that works every single day.

In this episode, we talk about how top B2B SaaS companies are winning with SEO in 2025. Our guest, Tom Shapiro, is the founder and CEO of Strata Beat. He shares his knowledge and experience, including how he helped grow iProspect from $12 million to $75 million in yearly revenue. As an expert in neuroscience, psychology, and behavioral intelligence, Tom offers a fresh way to think about SEO and audience engagement.Key Timecodes(0:48) - Guest Introduction: Tom Shapiro and his background(1:32) - Discussion on SEO performance report by Strata Beat(2:17) - Explanation of AI Overview by Google(3:01) - Importance of ranking in AI Overviews(4:27) - Misconceptions about AI overviews and SEO(5:52) - Strategies for optimizing for AI Overviews(7:04) - Reverse engineering approach for AI Overviews(8:08) - Audience segmentation and its impact on SEO(9:53) - Explanation of audience segmentation(12:27) - Content strategies for effective audience segmentation(14:01) - Adding free tools to websites and their SEO impact(15:31) - Evaluating the effectiveness of free tools(17:02) - Benefits of free tools for lead generation(18:34) - Creating simple vs. sophisticated free tools(19:47) - Original research and its benefits(21:09) - Uses of original research beyond SEO(22:10) - Effort involved in producing original research(24:30) - Blogging frequency and maximizing organic traffic(25:59) - Impact of custom graphics in blogs(27:42) - Importance of internal links for SEO(28:53) - Best practices for internal linking(30:13) - Summary of top SaaS companies' SEO strategies(31:30) - Content hubs and different content types(33:10) - Contrarian views on SEO and AI Overviews(34:36) - Importance of targeting relevant keywords(36:13) - Strategies for SaaS founders in 2025(37:27) - Importance of ICP research(39:00) - Advice for SaaS founders aiming for 10K MRR(40:41) - Advice for SaaS founders aiming for 10 million ARR(43:21) - Testing and optimizing CTAs(44:56) - Conclusion and contact information for Tom Shapiro(46:22) - Summary of the episode and closing remarks

Today, we're diving deep into the world of CTAs and their role in investment portfolios. We discuss the balance between focusing on a single asset class versus a multi-asset approach, emphasizing that different asset classes offer unique utilities to investors. Our guests share insights from their experiences, highlighting the importance of tailored execution strategies and how technology can enhance trading performance. We also explore the growing interest from major players like Fidelity and BlackRock in trend-following strategies, raising questions about the future of CTAs in institutional portfolios. Join us as we unpack these themes and share our thoughts on the evolving landscape of systematic trading.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Rob on Twitter.Follow Graham on LinkedIn.Follow Yoav on LinkedIn.Find out more about DUNN CapitalEpisode Timestamps:04:02 - Introduction to Yoav Git06:16 - The background behind Graham, Rob and Yoav's relationship12:15 - What is common about people working at Man AHL?15:47 - Should you focus on single or multi asset classes?24:58 - The state and outlook for fixed income and29:47 - Liquidity and how it plays a role in alternative...

Andrew Beer and Tom Wrobel joins us to talk about the current state of global markets and the pivotal changes affecting our industry. We're all feeling the shift in dynamics, and we're here to unpack how that impacts our investing approaches. From the rise of new ETFs to the ongoing debate about the future of managed futures, we'll cover it all. So grab your headphones and get ready for some straight talk on trends, volatility, and what it means for all of us as investors.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Andrew on Twitter.Follow Tom on LinkedIn.Episode TimeStamps: 00:47 - What has caught our attention recently?06:11 - Industry performance update14:30 - Wild moves in markets16:55 - Trump dumps on Trump trade26:23 - A wealth of products - is it just a phase?35:16 - The developments in the CTA space36:21 - Are we trying to engineer the impossible?41:45 - The pros and cons of inflection points vs short term models50:28 - Why do CTAs replicate the way they do?57:36 - Are the new ETFs threatening the CTA franchise?01:01:56 - Discussing performance in the CTA space01:09:22 - The use of QIS strategies in trend following01:13:52 - Final thoughtsCopyright © 2024 – CMC AG – All Rights Reserved----PLUS: Whenever you're...