Podcasts about ctas

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn't sell. That's why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand?   This week, hosts Don and Kyle are unpacking two of the most legendary product pitches in TV history: OxiClean with Billy Mays and ShamWow with Vince Offer. They break down why these commercials still work, from soundbite stacking and urgent CTAs to the art of bold, dramatic language that holds attention. You'll learn how the right pitch can create a billion-dollar brand (even for a towel). Tune in to learn how you can write better copy, make stronger pitches, and finally understand why clarity beats cleverness every time!   Click HERE to find a StoryBrand marketing coach to help you grow your brand or business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about   Join Jordan West live for an in-depth exploration of the cutting-edge AI innovations reshaping e-commerce in 2025!

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Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn't sell. That's why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand?   This week, hosts Don and Kyle are unpacking two of the most legendary product pitches in TV history: OxiClean with Billy Mays and ShamWow with Vince Offer. They break down why these commercials still work, from soundbite stacking and urgent CTAs to the art of bold, dramatic language that holds attention. You'll learn how the right pitch can create a billion-dollar brand (even for a towel). Tune in to learn how you can write better copy, make stronger pitches, and finally understand why clarity beats cleverness every time!   Click HERE to find a StoryBrand marketing coach to help you grow your brand or business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Tracey Ryniec and Zacks Chief Equity Strategist, John Blank, dive into US employment, tariffs and GDP with some stock talk too. (1:00) - Breaking Down The Current Unemployment Data: How Does This Impact The Economy? (7:50) - Are We Currently Heading Into A Recession or Can We Recover? (21:00) - How Should You Be Navigating The Current Stock Market Environment Right Now? (30:20) - Will Nvidia Keep Pushing For New 52 Week Highs? (38:40) - What Lessons Can We Apply From Warren Buffetts Investing Style If We Head Into A Recession? (49:45) - What Impact Will The Federal Reserve, Tariffs and The Energy Market Have On A Possible Incoming Recession? (1:01:50) - Episode Roundup: FAST, NVDA, CTAS

"What call to action should I be using on my Instagram?""Am I asking people to take action too often?""Am I not asking enough?"In today's episode, I (Austin) am welcoming Kristi Zobrist, our Chief Strategy Officer at Savage Content Collective, back to the show! There's nothing Kristi loves more than a good framework and a valuable tool, so today we're walking through her signature "CTA Triangle" to help you know which CTAs to use when.In fact, the principles here extend beyond just social media, and will help you feel confident inviting your audience to both large and small actions regularly.//

Want to crush your competition in local search? In this episode we reveal 6 power-packed AI prompts that smart business owners are using to rank higher, get more traffic, and save time on marketing in 2025. Whether you're new to AI or already using ChatGPT, these prompt ideas are tailored specifically for local SEO - no fluff, no gimmicks.We'll walk you through each prompt, explain what it does, and show you how to get the most out of it (even if you're not a techie). From building city-specific service pages to uncovering hidden directory listings your competitors are using, you'll walk away with ready-to-copy prompts you can start using today.Here are the prompts we introduce:6. Turn FAQs Into SEO GoldPrompt:“Write a full SEO-optimized FAQ section for my [type of business] website. Focus on common customer questions in [city/region], using keywords and strong CTAs.”AI Should Act As:A local SEO strategist and schema expert who understands both search intent and conversion best practices.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”5. Create a Month of Google Business PostsPrompt:“Give me 4 weeks of Google Business Profile post ideas for a [type of business] in [city]. Include educational tips, client reviews, and local promos.”AI Should Act As:A Google Business Profile optimization specialist with deep knowledge of what Google prioritizes for engagement and visibility.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”4. Find Every Site Where My Competitors Are ListedPrompt:“Do a deep research on this. I need every website where these 2 competitors are listed so I can ensure my business is too.Find every website on the internet where either of these 2 [NICHE] companies are listed. I need to know how to get listed there as well.[Competitor 1][Competitor 2]Gotham area. Any mentions. My company is [your company]”AI Should Act As:A competitive intelligence analyst and local citation expert with a knack for surfacing hidden listing opportunities.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”3. Write the Perfect City Service PagePrompt:“Write a service page for [type of service] in [city] that ranks well on Google and converts visitors into leads. It should include location keywords, trust signals, a strong CTA, and show how we're different from competitors.”AI Should Act As:A top 0.01% local SEO copywriter and conversion strategist who specializes in landing pages that both rank and convert.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”2. Write a Blog That Ranks & ConvertsPrompt:“Write a blog post that ranks on Google for ‘[keyword]' and drives leads for my [type of business] in [city]. Focus on solving a real customer problem and include strong CTAs.”AI Should Act As:A high-level content strategist with deep local SEO experience.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”1. Build My Local AuthorityPrompt:“Find 10 high-quality, locally relevant websites where a [type of business] in [city] could earn a backlink or be listed. For each, explain how to get featured or listed.”AI Should Act As:An off-page SEO specialist with deep knowledge of local citation networks, chamber listings, and PR opportunities.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast website and check out our search feature⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

If I were selling a program & had days left to fill the room here's exactly what I'd do:1. Drop a face-to-camera reel TODAY.
Hook hard with authority in the first 3 seconds.
Overlay a comment keyword on screen.
Tell them exactly why they need to be inside now.
Post on your grid, repost it again hidden from your profile, run it through trial reels, pin the same hook on Threads with a link, repurpose for TikTok, then take the caption and slice it into an email.2. Repurpose your best story sequence.
Use it to build:


Why authenticity will outsell virality in tomorrow's marketingHello, star lovelies! Welcome to the newly-titled Strategic Oracle podcast! Thank you for all the positive feedback about the new title and format! We're looking forward to putting out some exciting episodes in the next few weeks. Stay tuned!Today, we dive deep into the future of marketing. We'll explore emerging trends, how authenticity is reshaping visibility, why values-driven strategies are taking center stage, and how astrological influences are shifting the way businesses connect and grow.Whether you're a visionary entrepreneur, creative leader, or service provider, you'll find actionable strategies to elevate your presence and align your business with true success.Key TakeawaysRedefining Visibility in Modern MarketingShift from performative, high-volume content to genuine, vibrational impact.Authenticity is now your strongest marketing lever—people instantly sense what's real versus what's forced.It's not about being everywhere; it's about being unmistakably you and resonating with your audience.Why Traditional Tactics Are Breaking DownOverused strategies like manipulative urgency, scarcity, and excessive content creation are exhausting audiences and losing effectiveness.The focus has moved from follower counts and viral hopes to meaningful engagement and frequency matching.The new marketing approach is magnetizing people through truth, not through polished perfection.Astrology's Role in Shaping Modern MarketingUranus in Gemini (2025-2033) ushers in tech disruption and rapid change in communication, messaging, and digital presence.Upcoming celestial shifts (Pluto in Aquarius, Neptune in Aries, Jupiter in Cancer) reinforce authenticity, emotional resonance, thought leadership, and decentralization of power toward individual creators.These influences invite you to align your marketing with your values and personal truth for sustainable growth.Two Memorable Quotes“You're not here to be visible, you're here to be vibrationally unmistakable.”“It's not about attention anymore—it's about alignment, inviting your people back to themselves through your truth.”Answers to 3 Key Questions1. Why are traditional marketing tactics like urgency and volume losing impact? (3:11)Old techniques such as urgency, aggressive CTAs, or constant posting are becoming ineffective because audiences crave genuine connection and transparency. As Kim shares, “People are exhausted. They don't want to be chased, they want to feel something.” 2. How are astrology and cosmic trends affecting marketing strategies? (5:47 - 9:09)With Uranus moving into Gemini and Pluto in Aquarius, there's a clear shift towards rapid tech evolution, communication breakthroughs, and decentralized power. This encourages brands to focus on their own frequency, values, and truth to magnetize the right clients. 3. What should businesses focus on for sustainable success in this new era? (23:27-25:08)Prioritize integrity, personalized service, and customer-centric experiences. Building deep relationships, focusing on value creation, and remaining adaptive through authenticity and resonance will set you apart in a saturated market.If you found this episode inspiring, don't forget to subscribe, rate, and review The Strategic Oracle on your favorite podcast platform. Help us reach more visionary leaders like you!

Ready to write words that actually sell — without feeling slimy? This week, I sit down with Samantha Burmeister, founder of Nomad Copy Agency, and the conversion copy queen behind dozens of high-performing sales pages, emails, and websites. Sam shares her journey of running a thriving agency while living as a digital nomad, plus practical advice on how to write copy that sounds like you (but better) — and that speaks directly to the hearts (and wallets) of your audience.If you're a business owner trying to sharpen your message, DIY your copy, or figure out when to bring in a pro, this episode is packed with golden nuggets you don't want to miss. Today you will hear:How to write copy that mirrors your audience's language — so they feel heard and eager to buySam's advice on when to DIY your copy vs. when it's time to hire a pro (and what to look for)The secret to writing call-to-actions (CTAs) that go beyond “buy now” and actually convertTrends shaping sales copy today — why connection, clarity, and personal touch matter more than everHow Sam balances creative energy and entrepreneurship while running a business from around the world  CONNECT WITH SAM:Website: www.nomadcopyagency.comInstagram: @nomad.copyClickable AF CTAs: https://nomadcopyagency.thrivecart.com/clickable-af-ctas/*Use code CRUSH to make it $1  

In Episode 160 of the Best Coach Ever podcast, we're coming in hot with a spicy wake-up call: if your sales feel all over the place, your income is inconsistent, and you're flying by the seat of your leggings every week—it's because you don't have a real sales system. This episode breaks down the exact 4-part sales engine every online coach needs to stop the chaos and start creating sustainable, predictable income that doesn't require daily guesswork and panic posting.We're digging into each piece of the puzzle: lead generation (buh-bye posting-and-praying strategy), lead nurturing (because cold followers don't convert), lead qualification (filter out the freeloaders), and sales skills (ahem- time to actually close the deal). No fluff, no bro-y tactics, just real, replicable systems that help you grow on purpose, not by accident.If you're tired of wondering where your next client is coming from—or worse, feel like your biz is stuck in feast-or-famine mode—this episode is your permission slip to stop winging it and build a backend that does the heavy lifting for you. Bonus: there's a free tool in this episode waiting for you to diagnose your sales gaps and finally get your systems working for you, not against you.In this episode, we cover:1) Why We're Ditching the Sad Girl Energy [0:00 - 5:02]-The unfiltered pep talk we all needed to hear.-Why mindset alone won't get you paid, but it sure can sabotage you.2) Building Your Bad Girl Business Energy [5:03 - 8:31]-What it means to show up like a CEO, even when you feel like crawling under a blanket.-How choosing a new energetic standard can change your results—fast.3) The Feast-and-Famine Sales Cycle (And Why It's Not Your Fault) [8:32 - 13:09]-Why inconsistent income usually points to a broken (or non-existent) sales system.-Personal stories from the early days of panic-mode launches and finger-crossing CTAs.4) The 4-Part Sales Engine Breakdown [13:10 - 17:15]-Lead generation, lead nurturing, lead qualification, and sales skills.-How these systems work together to create real, repeatable results.5) Mastering Lead Generation [17:16 - 21:12]-Why content alone isn't enough, and how to build lead portals that work.-The 3–5 strategies that make or break your ability to consistently attract new people.6) Turning Followers Into Buyers with Lead Nurturing [21:13 - 25:01]-How to stop being a content machine and start being a connection-builder.-Tips for creating trust-building content that actually makes people want to buy.7) Why Your DMs Are Full of the Wrong People [25:02 - 29:07]-The content and brand mistakes that attract unqualified leads.-How to position your message to call in aligned, ready-to-invest buyers.8) Selling Without the Ick Factor [29:08 - End]-Closing the deal without being pushy or sleazy.-What it looks like to sell in a way that feels empowering, for you and the client.Connect with Lynette:Instagram: https://www.instagram.com/lynettemarieh Fitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://wcmprogram.com

S&P Futures are flat to lower this morning as market await this morning PPI report. President Trump indicated that drug tariffs are likely by Aug 1st with tariffs on semis to follow shortly afterwards. President Trump to meet with leaders from Bahrain and Qatar today. TTD gains on its inclusion to the S&P500. On the earnings front, BAC & JNJ are higher after earnings releases, GS & MS to report this morning. Tomorrow morning, GE, ABT, PEP, CTAS, NVS will be reporting.

Struggling to get sales on Etsy? In this episode of How to Be a Handmade Boss, Steph shares 5 powerful tips to help your Etsy listings get found, get clicked, and get bought. Whether you're brand new to selling handmade products online or you've been on Etsy for a while with little traction, this episode will show you exactly how to optimise your Etsy listings for more visibility, better conversion, and sustainable growth.We're covering:✅ Etsy SEO tips for beginners✅ How to write titles that actually get found✅ What your photos really need to do✅ How to write product descriptions that sell✅ The truth about pricing and perceived value✅ Why your tags matter more than you thinkSo if you're ready to turn browsers into buyers and create listings that do the selling for you, grab a notebook and tune in!

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this no-fluff edition of All Killer No Filler, Jordan Gordon lays out the retention blueprint based on four fundamental customer cohort types. Whether you're selling one-time purchases or building a subscription empire, this episode helps you build the right post-purchase flows, campaign cadence, and automation strategies based on your actual repeat data.Key Takeaways:Acquisition Cohorts need evergreen “gauntlets” — front-loaded automation built once, used foreverBalanced Cohorts benefit most from segmented post-purchase flows that drive 30-60 day repeatRetention-Heavy Cohorts (like consumables) should use SMS and social to boost LTVSubscription Cohorts must push trials and upgrades fast — packaging insert CTAs and paid retargeting are keyThis episode isn't just about theory. It's about practical segmentation and flows to extract every dollar of LTV your cohorts are ready to give — without wasting effort on email trees that don't convert.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 - Four cohort profiles every DTC brand must know03:00 - How to approach retention for acquisition-focused brands08:00 - Email gauntlet strategies that boost first purchases10:00 - Tactics for balanced brands to drive second purchases17:00 - Segmented post-purchase flows vs. clean funnel approach22:00 - Classic retention businesses and high-frequency repeat tactics27:00 - Subscription-first brands and why LTV hinges on autoship33:00 - Building effective replenishment and subscription paths36:00 - Why inboxing, volume, and content drive retention success38:00 - Cohort analysis frameworks for optimizing retention strategyHashtags#DTCMarketing#EmailMarketing#CustomerRetention#EcommerceStrategy#ShopifyBrands#LTVOptimization#RetentionMarketing#SubscriptionBrands#PostPurchaseFlows#AKNFPodcast#TWBERP#Pilothouse Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Here's How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you'll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Seats are limited. Register for the Training HereEpisode Summary:Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author of Rethink Everything: The Power of Video for Business and Sales) breaks down his 5-pillar content framework.Define target viewer personas (buyers, referral partners, niche professionals)Use strategic content buckets: news, educational explainers, problem-solving tips, success/failure stories, local spotlightsMultiply your content by combining each persona with each pillar for 25 micro-topicsRepurpose one core idea across reels, shorts, posts, emails, and moreCraft conversational CTAs that spark genuine lead conversationsYou'll discover the exact metrics to track (hint: it's not views), the timeline for real results, and the simple onboarding exercise that ensures every clip you post drives genuine leads.Connect With Mike on LinkedInVisit Mike's WebsiteGet Mikes Book on AmazonASK GEOFF A QUESTION❓ Ask Your Question Here***WHEN YOU'RE READY✅ Get Your Realtor Referral Score

If your podcast is leaving you feeling a little stuck as you're doing your mid-year audit, the answer is almost never to burn it down and start fresh. I get the instinct to grab the lighter. It's more exciting, frankly more fun, because we don't have to look real hard. We can blame the podcast instead of our approach to the podcast.But here's the thing about overhauls. They're usually expensive, they cost you a lot of energy, and they just push these feelings down the road with wasted time—especially if you never fix the core real center issues of your show.In this episode of The More Profitable Podcast, I'm walking you through what a real tune-up looks like instead. We're talking about auditing your current content to find the leaks, reviewing your CTAs to make sure they're built for sales (not just performative), shifting your episode planning to think pathways instead of value, and evaluating whether it's time to get support with your production process.Because you don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner.1:41 — When the instinct to overhaul isn't based in data but feelings2:23 — Why overhauls are usually the wrong move and what they really cost you3:06 — The procrastinate planning trap and how it feels productive without impact6:17 — Tune-up step 1: Audit your current content to find what's converting and what's not7:25 — How to use conversations and feedback to identify your most impactful episodes8:46 — Building mechanisms for people to talk back to you11:22 — Tune-up step 2: Looking at your CTAs and whether they're built for sales or just performative12:43 — Why this episode is built to be a sales tool, not give you more ideas13:54 — How to frame calls to action as the fix for your clients15:46 — Tune-up step 3: Think pathways, not value when planning episodes16:23 — Why your emphasis on being valuable is detrimental to your listener and business17:46 — Tune-up step 4: Evaluating your production process and whether it's time for support19:15 — Signs it's time to get help with your podcast strategyMentioned in Why Your Podcast Needs a Tune-Up, Not a Total OverhaulThe Podcast NewsroomPodcast Strategy IntensiveHow to Create an Audio Sale Page for Each of Your OffersReady for Your Strategic Tune-Up?If you're going through your content audit, reviewing your CTAs, doing your episode planning, and noticing you've got good consistency with downloads but inconsistent results getting people on sales calls—or if instead of feeling inspired and excited, you're in a constant state of overwhelm and dread—it's time to get help.You don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner.Inside the Podcast Strategy Intensive, we start with an audit, go into planning, and build your next 12 weeks of your podcast together. You are closer than you think to having a podcast that works more effectively than it does right now.Book your Podcast Strategy IntensiveSend us a textSupport the show

In this feel-good episode of How To Be A Handmade Boss, I'm joined by the lovely Fran from Born to Shop Designs – and we're diving into how she turned hobbies like gardening, crafting and music into a heart-led clothing brand that connects people through what they love. We chat about navigating business pivots, building a brand that feels like you, and why community matters more than ever (especially when you're not a fan of working solo).Fran also opens up about leaving behind a business that didn't light her up, starting again with a friend and fresh purpose, and how the Handmade Business Success Academy helped shape her journey. If you've ever questioned whether your idea is the one, or wondered if starting over means starting from scratch – this one's for you.

In this episode, Alex shares the hard-earned lessons from spending over $1.5 million on Instagram and Meta ads. If you're running paid ads and struggling to make them work—or wondering whether Meta ads are even worth it anymore—this video is for you.

In this episode of Lead Gen HQ, we're talking about the art and science of Conversion Rate Optimization (CRO)—the key to turning website visitors into valuable leads. Learn how to identify areas for improvement on your site, craft irresistible calls-to-action (CTAs), and streamline your user experience to maximize conversions. We'll also explore the power of A/B testing and share actionable strategies to help you implement changes that deliver measurable results.Whether you're a seasoned marketer or just starting out, this episode is packed with insights to help you unlock your website's full potential and drive more leads for your business. Don't miss this essential guide to making your website work smarter, not harder!

When Jenny from Lockhart, Texas asked whether email and social tips really apply to nonprofits, Jay Schwedelson gave a hard yes—and then proved it. This episode is all about how to rewire your calls to action with “inner dialogue” buttons that speak directly to what your audience is thinking. Whether you're in nonprofit, B2B, DTC, or SaaS, these simple tweaks can boost your click rates way more than you'd expect. Also: Jay's love-hate relationship with green markets, lavender dog biscuits, and mildly gross soap people.Best Moments:(02:00) Why “does this apply to me?” is the most common (and misguided) marketing question(03:44) The one element everyone overlooks that can drastically lift click-through rates(04:59) How to replace “Donate” with CTAs that actually reflect what donors are thinking(06:30) B2B examples of flipping “Download” into clicks that convert(07:43) Ecomm buttons that tap into guilt, indulgence, and the online shopping spiral(08:15) Jay's favorite SaaS CTA: “Convince me this is worth it”(09:00) Why green markets feel like a fever dream of soap, lavender, and risky mushrooms(10:58) The one vendor Jay always buys from (hint: it's briny)====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

If you're sleeping on Instagram Stories… you're literally sleeping on money. In this episode of the Damn Good Marketing Podcast, Shelby Clement breaks down the realest, most straight-up guide on how to convert followers into paying clients through your IG Stories. If you've been posting randomly, hoping something sticks it's time to flip the script.We're ditching the fluff and getting into:1. The 4 strategies Shelby used to sell out her mastermind in 72 hours (before even posting publicly).2. How to build trust and connection just by showing your face.3. The engagement tools that actually move the needle.4. The power of CTAs and why your audience needs to be told what to do5. How to use social proof to turn lurkers into loyal buyers6. Whether you have 20 followers or 20,000—this episode will change the way you show up (and sell) on Instagram Stories.

There are three types of offers sellers can use to increase meeting conversion rates. Jason Bay (CEO 2 Outbound Squad, Sales Influencer @ Salesforce) breaks them down: ✅ The Blind Date — Hype up your AE or SE like you'd hype a friend before a first date. Build instant credibility. ✅ The One-to-Many — Share valuable industry insights, competitor gaps, or research-backed reports to spark curiosity. ✅ The One-to-One — Create personalized audits, resources, or benchmarks tailored to your prospect's world. No weak CTAs. No generic meeting pitches. Just offers your prospects actually care about. Learn how to weave these into your cold calls, emails, and discovery process—plus how AI tools like ChatGPT make building custom resources faster than ever. RESOURCES DISCUSSED: ⁠⁠Join our weekly newsletter⁠⁠ ⁠⁠Things you can steal⁠⁠ ⁠⁠Save $50 on any 30MPC course⁠⁠ with code “PODCAST” ⁠⁠Free Sales Templates, Scripts and Guides

In this episode of Macro Mondays, James Brodie, James Todd & Will Cunliffe unpack the most volatile macro crosscurrents in markets as U.S. equities push to fresh all-time highs and the dollar resumes its downtrend. Key highlights include:• U.S. consumer cracks widening• Housing on the brink• Fed doves emerge• Inflation expectations collapse• Employment weakness deepens• Equities defy fundamentals• Gold tests key support• Dollar dives• Hedge funds retreat: CTAs flip net short, and Andurand's flagship fund drops another 12.7%• BOE turns dovish• Tesla soars & Nvidia at new highs Key data releases this week:

Michael Landsberg thinks the market can have a strong second half as volatility concerns seem to be wrapping up. He calls 2025 a ‘take a breath' year and looks at opportunities in the tech sector and overseas. His stock picks include Cintas (CTAS), Rheinmetal (RNMBY) and Parker-Hannifin (PH).======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Tired of sleazy sales tactics and bro marketing that just don't feel right? In this episode of the Booked & Visible series, Michelle Thames reveals the five authentic sales strategies that are working for women entrepreneurs and coaches in 2025.Learn how to sell with confidence, build genuine connections, and attract clients who want what you offer no pressure, no gimmicks, just results. Michelle shares her real-life receipts, client wins, and the simple mindset shifts that help you stop dreading sales and start converting with ease. If you're ready to ditch outdated hustle culture and start selling in a way that feels good—and gets results—this episode is your new sales playbook. In this episode, you'll learn: Why bro marketing is dead (and what's replacing it) Five authentic sales strategies for modern entrepreneurs How to teach first, sell second (and why it works every time) How to use social proof, DMs, and storytelling to drive conversions Real-world examples from Michelle's business and clients The art of using soft CTAs to invite—not push—your audience to work with you Why making it safe to buy from you increases your sales and referrals Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! authentic sales, how to sell online, no bro marketing, women entrepreneur sales tips, social proof selling, content that converts, selling in the DMs, sales strategies for coaches, visibility podcast, Michelle Thames, Booked & Visible series

If you've ever asked yourself, “Where in my episode should I put my call to action?” — this one's for you. Because even if your CTA is perfectly worded, it won't drive action if it's in the wrong spot or the listener payoff isn't clear.And if your audience isn't taking the next step, you're not just missing out on listener engagement—it's a hidden leak in your lead flow, costing you potential clients and revenue you don't even realize you're losing.In this episode, we're breaking down exactly where to place your calls to action, how to track if they're working, and what to do with that data once you have it. Plus, I give you a super simple CTA framework you can swipe and start using in your next episode.So if you're tired of giving CTAs that feel awkward (and you're ready to say yours like a human and finally know if it's doing what you want it to do) hit play and let's dive in.1:00 – The Worst Place to Put Your CTA (and Why It Turns Cold Listeners Off)2:40 – The Only “Rule” for CTA Placement That Actually Matters3:22 – Where Your CTA Actually Belongs (Hint: It's Not Pre-roll, Mid-roll, or Post-roll)6:52 – Why Saying Your CTA Like a Human Gets More Clicks (and Builds Trust)9:08 – The 3 Parts Every Strong CTA Should Include13:03 – How to Test, Track, and Tweak Your CTAs for Better ResultsOther Episodes You'll Love:How Do I Give a Podcast CTA That Doesn't Sound Salesy?→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

In this episode, Group CEO Greg Newman is joined by  Director of Benchmarking Jorge Montepeque and Research Associate Vincent Wu to unpack a volatile week in oil markets following missile exchanges between Israel and Iran - exacerbated by the U.S. stepping in. With a dramatic rally in options and front-end time spreads giving way to an even sharper collapse, the team dissects what actually drove the price action—and what happens next. This week's discussion dives into:• Why options (not flat price) drove the rally: open interest, hedging panic, and call buying hysteria• The Strait of Hormuz closure fear trade; how serious is the risk of strait closure?• The Polymarket signal, GPS jamming rumours, and real-time tanker trolling• How ADNOC's tactics sparked chaos in the physical market - and put the Murban benchmark at risk• CTAs, hedge funds, and retail: who made money, and who got smoked?• Refinery margins explode again: who hedged at the top and what it means for supply• Plus: the return of OPEC to the spotlight - and why Trump's oil tweets may matter more than ever Want to trade? Get a behind-the-scenes look at how the pros express views with relative value trades, uncorrelated contracts, and smart positioning. This episode is rich in education for newer traders, and deep enough for veterans hunting asymmetric opportunities. All the trades discussed are live on Onyx Markets, where you can practice, simulate, or dive in. Visit https://onyxmarkets.co.uk/ 

Join us for an inspiring episode of the Jeep Talk Show as we sit down with Noel, the visionary leader and Executive Director of Martin County PAL!

You KNOW you should give a call to action in every podcast episode. But every time you sit down to record, your brain short-circuits — should you tell them to follow the show? Join your list? Download the freebie? Book a call? Support your sponsor? Buy your thing? Say too much and you sound desperate. Say too little and you miss your chance to turn listeners into leads.In this episode, I'm breaking down the real reason CTAs feel awkward, the difference between a call to engage and a call to action (yes, they're different), what to say instead of stacking five random asks at the end of your episode, and how to say exactly what listener needs to hear to take the next step. If you've ever felt unsure of what to offer, how to offer it, or afraid of pushing people away when you do — this is the missing link between your content and your conversions.Ready to give a podcast CTA that feels good and actually converts? Hit play and dive in.1:02 – The Surprising Reason You Freeze Up When It's Time to Give a Call to Action (CTA)2:22 – What Not Giving a CTA Is Costing You7:36 – How to Guide Your Audience From Listener → Lead → Client8:52 – What a Strong CTA Actually Sounds Like14:15 – Why You Don't Need a New Freebie for Every Episode16:02 – The 2 CTA Entry Points I Recommend (And Use)22:06 – How to Handle CTAs When You Have a Sponsor24:08 – What to Do Next If You Want Your CTAs to Start Driving Real Results Other Episodes You'll Love:If Your Podcast Isn't Converting Listeners to Leads, This Could Be Why → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Hilary Engel has been there, posted that. In this episode of Behind the Post, she brings over a decade of digital marketing expertise to tackle the spiciest social media debates in B2B. From whether hashtags are dead (spoiler: mostly) to if timing your posts still matters (it does), Hilary drops fire takes with zero fluff.Currently a solo social team of one at the global law firm, Faegre Drinker, Hilary shares how she handles it all, from writing posts to running social training across 1,200+ professionals. Her POV? Social isn't just a marketing function, it's a full-blown strategy that deserves the same respect as any other business unit.You'll also hear Hilary get candid about the mental load of community management, why follower count means nothing without engagement, and what she wishes every department understood about social media managers (hint: it's not just scrolling all day).If you're managing social solo, stuck in the “just for branding” mindset, or trying to win debates at your next team meeting, this episode is your cheat sheet.Hot Topics:Hilary's spicy (and smart) takes on hashtags, CTAs, and follower countThe real reason timing still matters, even in 2025How to gracefully exit platforms that no longer fit your strategyWhat every non-social team needs to know about your jobHit play to hear a social media manager who really gets it. Then go take that breather, you've earned it.

Send us a text letting us know your thoughts on today's episodeEver feel like mentioning your offer on your podcast instantly makes you sound like a late-night infomercial? You're not alone, mama—and the good news is, it doesn't have to be that way.In this episode, we're breaking down how to craft podcast content that converts listeners into buyers without compromising your voice, vibe, or values. I'll walk you through the 3 types of content that build trust and spark action—plus how to weave in calls-to-action that feel like a natural next step, not a pitchy sales script.Whether you're selling services, digital products, or simply want more sign-ups to your freebie, this episode will help you show up confidently, serve deeply, and sell with ease.Inside this episode:A mindset shift that will change how you think about selling3 types of conversion-friendly content (with examples!)How to promote your offers without sounding salesyWhat kind of CTAs actually work on your podcast

Canadian born human rights lawyer, Stephanie Case, went viral online when she finished first place in the women's section of the Snowdonia ultra-trail 100km race despite giving birth six months ago and breastfeeding her daughter at aid stations. Stephanie tells Nuala McGovern about her first race as a mother and first competition in three years and why she chose to continue to do the things she loves after becoming a mum.In 2015, 22-year-old Alice Figueiredo took her own life whilst being treated at Goodmayes Hospital, east London. Over the course of her 5 month stay at the mental health unit she attempted suicide on 18 separate occasions. Following a seven-month trial at the Old Bailey, a jury found that not enough was done by the North East London Foundation NHS Trust, or ward manager Benjamin Aninakwa, to prevent Alice from killing herself. Alice's mum, Jane Figueiredo, has spent the last decade fighting to get the case to court. She discusses the impact it has had on her family.This week it was announced by Deloitte that the total revenues of Women's Super League (WSL) football clubs grew by 34 per cent to £65m in the 2023-24 season and are tipped to hit £100m for the first time next year. But while the four biggest-earning clubs generated most of the WSL revenue and the average WSL team's revenue increased there remains a yawning gap between the top and bottom teams. At the same time average attendances in the Women's Super League dropped by 10% last season compared with the previous campaign. To unpick this mixed picture we hear from Dr Christina Philippou, Associate Professor of Sports Finance at the University of Portsmouth.A new Cambridge University report published today calls on public health bodies like the NHS to offer apps that rival private FemTech services to prevent policing of reproductive choices. They are calling for better governance of the industry to protect users of cycle tracking apps (CTAs) when their data can be collected and sold at scale. Dr Stefanie Felsberger is lead author of The High Stakes of Tracking Menstruation.Presenter: Nuala McGovern Producer: Sarah Crawley

In this episode, Group CEO Greg Newman is joined by Harry Campion-Evans from Onyx Markets and Research Associate Mita Chaturvedi to decode the hidden signals driving oil markets higher as speculative capital surges back into crude - despite mixed macro sentiment and seasonal demand concerns. Is this a genuine breakout or another false dawn? This week's discussion dives into:• Brent and WTI futures breaking out: bullish momentum or overextended rally?• Surge in refining utilisation and margin resilience - how long can it last?• Why CTAs are backing off shorts and what that means for risk appetite• The China puzzle: record crude inventories, heavy refinery turnarounds, and what to expect next• OPEC underproduction, Saudi allocations, and the quiet game of signalling restraint• Pump prices, U.S. gasoline demand weakness, and why refiners may be overproducing into a glut• Plus: crack spreads, fuel oil strength, and whether the market is setting up for a Q3 reversalAs mentioned in the episode, our more technical content will be making the move to our Flux platform - which is free with an Onyx Markets account, offers free trials, and offers great value for traders. Learn more & sign up here: https://www.onyxcapitalgroup.com/flux Want to trade? Get a behind-the-scenes look at how the pros express views with relative value trades, uncorrelated contracts, and smart positioning. This episode is rich in education for newer traders, and deep enough for veterans hunting asymmetric opportunities. All the trades discussed are live on Onyx Markets, where you can practice, simulate, or dive in. Visit https://onyxmarkets.co.uk/

Back in high school, I was that kid—the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and leading them from clue to clue, always pointing to the next step.  And honestly? That's what a great thank you page does, too. A wise mentor once told me, "You're always taking your people somewhere..." In this episode, we're talking about the most underutilized page in farm marketing—your thank you page. Whether it appears after someone signs up for your email list or buys your product, your thank you page isn't just a courtesy… it's a powerful moment in your customer's journey.

In this episode, Meredith Olmstead and social strategist Sophie Bawany share how credit unions and banks can make financial content actually work on platforms like Instagram and TikTok. From simplifying the message to embracing real, behind-the-scenes moments—this episode is your cheat sheet for Gen Z engagement.Key Takeaways:Simplify to Amplify - To engage younger audiences, financial institutions must strip away jargon and break complex topics into digestible, relatable bites—think “Part 1 of 3” video series or carousel posts that mirror how people actually scroll.Ditch the Polish, Embrace Personality - Overly produced content doesn't perform well on platforms like Instagram and TikTok. Raw, behind-the-scenes, staff-led Reels and face-to-camera clips feel more authentic—and authenticity wins trust.Use Platform Features with Purpose - Polls, sliders, trending audio, and direct calls to action (CTAs) are native to social platforms for a reason. Smart marketers use them to boost engagement and drive community interaction, not just impressions.

Work with Kevin 1:1 ⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Your CTAs aren't working, and there are a few reasons why. This episode will tell you why your audience is ignoring your CTAs (or not even hearing them) and what you can do to fix that without being pushy. You'll learn the common mistakes that are killing your CTAs, which type is the most effective, and a framework for writing CTAs that drive more engagement and sales. Plus, find out why Kev is breaking a go-to CTA “rule!” Topics discussed: Where to place CTAs in your content Engagement versus offer CTAs Direct versus indirect CTAs How to use the pain-vision-solution framework 7 tips for writing stronger CTAs MORE FROM KEVIN: Got feedback on this episode? ⁠Submit it here.⁠ Take the FREE ⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠Twitter⁠⁠⁠⁠, ⁠⁠⁠⁠Instagram⁠⁠⁠⁠, or ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠ ⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠ ⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage

In this episode, Alex (@AlexHormozi) shares the 4-part framework he uses to turn content into cash. From lead magnets to CTAs to VSLs, he walks you through exactly how to turn attention into money, step by step.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Check out the secret chapter from $100M Offers - Click hereWanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Are your marketing materials truly working for you, or are they just adding to the noise? In this game-changing episode, we reveal why treating your flyers, brochures, and signs as "micro sales machines" can make the difference between wasted effort and measurable results. Forget flashy designs that impress your peers but fall flat with your target audience—the secret lies in creating pieces that stop people in their tracks, stir emotion, and drive action.Dive deep as we introduce the innovative Four Mile Test and the SCORE Framework, tools designed to help you build marketing assets that capture attention and prompt immediate response. Discover how to craft irresistible offers, use bold visuals, and leverage strategic placement to turn every piece of print into a lead generator. Whether you're a practice owner or a team member responsible for in-person promotions, this episode is packed with actionable strategies you can implement today to transform your materials from overlooked handouts to powerful conversion tools.What You'll Learn in This Episode:The mindset shift from designing to impress to designing to convertHow the Four Mile Test instantly reveals if your flyer will workKey elements every high-converting flyer, brochure, and sign must haveThe SCORE Framework for creating compelling marketing materialsTechniques for visually interrupting autopilot and capturing true attentionHow to craft offers and CTAs that feel personal and urgentTransforming brochures and signs into trust-building mini-sales funnelsStrategic placement secrets for maximum engagementHow print psychology can dramatically improve response ratesThe five-second rule for redesigning ineffective materialsReady to overhaul your marketing materials for real results? Tune in and start creating assets that actually convert!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark.This panel brings deep experience in conversion rate optimization, UX strategy, and messaging clarity, sharing practical tips and live feedback from real B2B websites submitted by Exit Five members.Danielle, Guy, Talia, and Scott cover:The #1 mistake B2B marketers make on their homepage and how to fix it with customer-driven messagingSmart ways to test and optimize (even if you don't have high traffic)How to write CTAs that meet buyers where they are in the journey (and get more clicks)Whether you're planning a homepage redesign or just want to tighten your headline and CTA copy, this session will help you make smarter website decisions grounded in expert feedback and real examples.Timestamps(00:00) - – Intro (02:08) - – Meet the expert panel (04:48) - – The biggest homepage mistake (07:28) - – What customers *really* want (08:08) - – The CTA copy test (09:18) - – Why A/B testing isn't always right (11:58) - – Personalization you can actually use (14:08) - – What's a “good” conversion rate? (17:28) - – CTA clarity vs. creativity (21:08) - – Why messaging must come first (23:08) - – How to do helpful personalization (30:29) - – Emotional drivers in B2B (32:29) - – Live teardown #1: ContactMonkey (39:09) - – Visuals, CTAs, and clarity (44:29) - – Live teardown #2: StreamTech (49:49) - – Outdated visuals and lost messaging (53:24) - – Chatbots: thoughtful vs. disruptive (54:39) - – Live teardown #3: CallTrackingMetrics (57:19) - – Final ratings + wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Emeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management platform. He shares the ups and downs of keeping up with the fast-changing world of social media marketing and how B2B marketers can the get most out of their social media platforms. He encourages B2B marketers to focus on providing value through educational and entertaining content and offers practical advice for leveraging team members and influencers to enhance social media engagement. About Agorapulse Founded in 2010 by Emeric Ernoult and Benoît Hédiard, Agorapulse is a leading social media management platform headquartered in Paris, France. Designed for businesses, agencies, and marketers, Agorapulse streamlines social media workflows by providing tools to schedule posts, monitor conversations, engage with audiences, and analyze performance across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok. About Emeric Ernoult Emeric is the co-founder and CEO of Agorapulse, a leading social media management platform he grew to $20 million in revenue without external funding. Under his leadership, Agorapulse has distinguished itself in the competitive landscape by ranking #1 across top software review sites like G2, GetApp, Capterra, Appvizer (France), and OMR (Germany). Emeric's strategic vision and commitment to innovation have set industry benchmarks, including the first-ever social media inbox in 2014 and pioneering ROI tracking and analytics features for social media—patented innovations that help marketers prove the value of their investments. Time Stamps 00:00:17 - Guest Introduction: Emeric Ernoult 00:02:07 - Differences Between the Bay Area and Europe for Startups 00:04:19 - Agorapulse: Solving Social Media Chaos 00:09:29 - B2B Marketing: Beyond LinkedIn 00:11:02 - Measuring Social Media Success 00:16:21 - The Challenge of Entertaining vs. Selling on Social Media 00:21:47 - Tips for B2B Marketers to Create Engaging Content 00:25:59 - Best Marketing Advice Received 00:28:34 - Advice for New Marketers 00:31:47 - Connecting with Emerick and Agorapulse Quotes "Social media is probably the most chaotic channel in the whole marketing world. Compare that to email, super simple... Social is not simple, not easy." Emeric Ernoult, Co-Founder and CEO of Agorapulse. "If there's no proof that this works, it's not going to get budget, it's not going to get human resources, it's not going to get attention." Emeric Ernoult, Co-Founder and CEO of Agorapulse. "In order to measure anything, you have to have an analytics framework in place. If you are not defining what are the CTAs you want to track on your website, you're not going to be able to track anything on social media." Emeric Ernoult, Co-Founder and CEO of Agorapulse. "If you are not in constant learning mode, you're going to be out of place in six months. The assets to learn and to stay on top of your game are here, free, in abundance." Emeric Ernoult, Co-Founder and CEO of Agorapulse. Follow Emeric: Emeric Ernoult on LinkedIn: https://www.linkedin.com/in/ernoult/?originalSubdomain=fr Agorapulse's website: https://www.agorapulse.com/ Agorapulse on LinkedIn: https://www.linkedin.com/company/agorapulse/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547  

AI is changing the way websites are built, optimized, and ranked—but what does that mean for businesses? In this episode of The Marketing Madmen, Nick Constantino sits down with Jason Cyr to explore how AI-driven web design, SEO shifts, and local search optimization are reshaping the digital world. From AI-generated content to the decline of organic search and the future of website conversions, they break down the biggest trends in digital marketing for 2025. Key Takeaways: AI tools are reshaping website design, making it faster but challenging creativity. SEO is evolving—Google’s AI-driven results are reducing organic traffic by up to 95%. Local SEO is more critical than ever, with Google favoring reviews & verified listings. Conversion-focused strategies matter more than search rankings for business success. Businesses must shift their approach—prioritizing trust, engagement, and clear CTAs. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode, Gary and Naren uncover the top 5 dental website mistakes that could be turning potential patients away. From outdated design and poor mobile experience to weak SEO and missing CTAs, they share practical tips to fix these issues and turn your website into a powerful new patient engine. If you're looking to improve your dental website performance, boost your search rankings, and increase new patient conversions, this episode is a must-listen!

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If you want to nail your social media branding, start by defining your identity—know your tone, colors, and content pillars. Stay recognizable with a consistent logo and style, and understand your audience's needs. Share your story and use engaging CTAs. Finally, track what works and adapt your strategy accordingly!Listen to this episode and start growing today!

Ever wonder why some content creators consistently drive sales while others struggle despite massive followings? The secret lies in content alignment—a strategy few master but anyone can learn.Creating content that doesn't align with your products is like building a highway that leads nowhere. You might attract traffic, but your visitors won't reach their destination—becoming your customers. In this episode, I break down the exact framework for crafting content that naturally guides your audience toward your offerings.We begin with the foundation: truly understanding both your product's transformation (not just features) and your ideal customer's needs. I explain how to articulate your unique value proposition in ways that resonate with your audience and distinguish you from competitors. Next, we explore how to define content goals tied to specific stages of the customer journey—awareness, education, and conversion—ensuring every piece of content serves a strategic purpose.Content pillars provide the structure for your strategy, and I demonstrate how to identify 3-5 key themes that both interest your audience and connect directly to your solutions. Platform-specific calls to action are crucial; what works on Instagram differs dramatically from effective CTAs on podcasts or blogs. I share examples of each to help you maximize conversions across all your channels.The content repurposing strategy I outline will transform how you view content creation, showing you how to create integrated ecosystems rather than isolated posts. Finally, I emphasize the importance of data analysis in refining your approach over time, ensuring continuous improvement in both engagement and sales.Ready to stop creating content that entertains but doesn't convert? Grab our Strategic Growth Plan and transform your content into your most powerful sales tool.Support the show

In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.=================================================Best Moments:(00:59) You can ask ChatGPT to audit things(02:05) Compare your homepage to your top 3 competitors(02:38) Audit your LinkedIn profile as a personal brand coach(03:06) Curate gifts under $50 that are clever, unique, and shipped fast(04:07) Audit my site for AEO—what's missing?(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI(08:10) Black coffee is not a flex(08:50) Not taking a vacation for 6 years is not impressive(09:38) I don't watch TV—go play with rocks=================================================“Audit my homepage for conversion leaks.”➤ Add: You're a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.“Compare our homepage to our top 3 competitors.”➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.“Audit my promo emails.”➤ Add: You're the world's greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.“Audit my LinkedIn profile like a personal brand coach.”➤ Add: Based on my industry, tell me what's missing from my profile to attract leads or speaking gigs.“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”➤ Add: You're a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don't give me basic stuff. Be quirky but useful.AEO PROMPT:“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What's missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first

On the podcast we talk with Chris about how to do freemium the right way, drafting a customer “Bill of Rights” to guide product decisions, and why blindly following A/B test results can lead to short-term gains but undermine your business long-term.Top Takeaways:

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Do you want to build a strong online brand for your local law practice? In this episode, Dennis Meador, founder of the Legal Podcast Network, shares how he helps attorneys use podcasts to generate leads, build a powerful online presence, and stand out in a competitive market.Dennis also discusses how content repurposing—from podcasts to short videos, blog posts, and FAQs—helps establish a robust content ecosystem that attracts new clients.Learn how podcasting can create lasting authority and generate targeted local leads for your business.In This Episode:00:00 Introduction 01:36 How Dennis helps attorneys build a local brand03:33 Identifying your ideal client profile (ICP) 05:08 Content repurposing to increase podcast reach06:45 The process of developing a podcast for attorneys12:30 Basic tools for content preparation14:21 Where to publish your video podcasts and why17:15 Lead magnets and CTAs for attorneys18:40 The best platform for podcast lead generation20:51 How to use AI to grow your brand▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Meet Jason & Jeremy Julio—the Blue-Collar Twins—as they trade gym whistles for board-room banter and join producer-turned-host Dylan Seals behind the mic. In their debut as co-hosts they unpack: Side-Hustle Genesis – the late-night kitchen-table brainstorm that birthed Last Bite Mosquito & Tick.Scaling While Clocked-In – juggling lesson plans, beach-club shifts, and 55 techs by reinvesting every dollar.The Potomac Playbook – how CIMs, buyer psychology, and a discipline 90 % of sellers flunk drove an eight-figure deal with Viking Pest / Anticimex.Seller Blind Spots – retention metrics, seasonality traps, and the DIY mistakes that leave millions on the table.Round 2: Ruff Stuff – their new dog-waste start-up, why it's today's mosquito moment, and the five-year path to another flip.Level-Up Rituals – ultra-marathons, charity paddles, and mindset hacks that keep their teams resilient and hungry.Coming Up – teaser for next week's Servpro deep-dive with restoration king John Majeski. Stick around for Dylan's quick CTA to Paul Giannamore's Private-Equity Masterclass playlist—then fire up that 100-mile mindset of yours. From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com http://www.ruffstuffnj.com Produced by: www.verbell.ltd Timestamps 00:00 - Cold-open – Jason Julio on fear & resilience 00:35 - Dylan Seals grabs the mic & introduces the Blue-Collar Twins 01:40 - First meeting in San Juan, karaoke-loving “Mexican,” and Potomac memories 03:10 - Humble beginnings: Long Branch childhood, teaching careers, twin dynamics 04:15 - Multiple side-hustles & the light-bulb moment: “What about mosquito control?” 05:00 - Rejecting the franchise route; deciding to build Last Bite from scratch 06:50 - One truck to statewide: early scaling playbook & brand evolution 07:25 - TCNJ football days & how college camaraderie shaped their operator roles 14:40 - Level-up charity challenges: 217-mile bike ride, Eli Manning match, next 100-mile ultra 24:20 - What happens after you call an M&A advisor—Potomac's diligence process demystified 26:40 - Yin-and-yang leadership: Jason's strategy vs. Jeremy's operations 28:50 - “90 % of owners aren't ready”: systems, books, and timing the peak before you list 31:15 - SIMs, buyer meetings, and Potomac's gatekeeping of your calendar 33:00 - Strategics vs. Private Equity 101 & the lure of the “second bite” 35:20 - Exit revealed: Viking Pest (Anticimex) acquires Last Bite; why seasonality mattered 36:55 - Navigating the 12-month earn-out and protecting customer retention 41:25 - Rough Stuff launch: why dog-waste is today's mosquito moment & barriers are low 42:35 - Is America too lazy to scoop poop? Market adoption math & service pricing 44:30 - Five-year plan: grow Rough Stuff to $4–5 M and flip again 50:55 - Boardroom Buzz community shout-out & podcast mission going forward 52:45 - “Episode 201—big shoes to fill” – official hand-off & next-week teaser 53:20 - Dylan's outro, CTAs to Potomac & the Private-Equity Masterclass playlist 54:00 - Closing credits & final reminders to connect with Potomac M&A

In this episode of the Do This, Not That podcast, host Jay Schwedelson explores specific marketing tactics that are particularly effective in the current climate of economic uncertainty. He discusses shifts in consumer behavior, emphasizing the importance of adapting marketing strategies to meet evolving expectations. Jay shares compelling statistics and actionable insights to help marketers engage effectively with their audiences through pricing, communication methods, and understanding consumer psychology.=================================================================Best Moments00:31 - Current Consumer Sentiment: Overview of consumer awareness and concerns.02:58 - Effective Marketing Tactics: Insights on utilizing popups and pricing strategies.05:25 - Email Marketing Strategies: Discussing effective subject lines and CTAs.06:59 - Engaging with Social Media: Importance of polls and engaging content.08:10 - Brand Campaign Examples: Highlighting successful tactics from major brands.09:30 - Fun Segment: Rapid-fire dating advice round-up from listener questions.=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.