Podcasts about ctas

Airey Bros Radio hits Episode 400 with Coach Jesse Parker, Head Men's & Women's Cross Country Coach at Blinn College (NJCAA). Blinn brought XC back for the first time since 1995—and in year one Parker led both teams into the USTFCCCA NJCAA D1 rankings, qualified for NJCAA Nationals, and enters 2025 ranked #10 men / #11 women. We dig into rebuilding a program from scratch, Texas recruiting, the JUCO pathway (cost, credits, transfers), training philosophy (Daniels/Lydiard/Co.), Brenham's “poor man's altitude,” hosting Region 14 on a hilly course, facilities updates, and how to build a winning culture that actually fits the community.Who should listen: HS athletes & parents, JUCO/NCAA coaches, distance-running nerds, and anyone weighing JUCO vs. D1/D2/D3.Follow Blinn XC: IG @blinn_xcFollow Airey Bros Radio: IG @aireybrosradio | YouTube @AireyBros | Spotify & Apple: Airey Bros RadioFueled by: Black Sheep Endurance Coaching (ultra, nutrition, & performance)Show Notes & Timestamps00:00 Cold open & ABR Episode 400 intro; why we spotlight JUCO, D2/D3, and non-Power-4.01:20 CTAs + sponsor shout: Black Sheep Endurance; share with athletes exploring JUCO.02:03 Guest intro: Coach Jesse Parker, Blinn College—year-one rankings, NJCAA Nationals, 2025 preseason ranks.03:11 Blinn socials & contact (IG @blinn_xc; email).04:04 Parker's origin story: football/powerlifting → track nerd → Sam Houston State → coaching break.06:39 Building from zero: late-spring hire, no roster, recruiting sprint, getting athletes college-ready.09:59 Why Blinn? Vision with AD; resources; becoming a Division-I prep program via JUCO.11:01 Blinn history lesson: national titles, Pat Henry → LSU, Steve Silvey era; bringing a legacy back.14:00 Program vision (1–5–10 years): meets, community pipeline, distance-led rebuild, culture.16:52 Early success: how JUCO cycles accelerate competitive timelines.17:53 2025 form check: UT opener, Texas A&M PR drops, next tests vs. JUCO & strong D2 fields.19:32 Where's Blinn? Brenham, TX (Blue Bell country) + terrain, hills, and “poor man's altitude.”21:03 Training rhythm: mornings, lifts, study hall; one-run-a-day philosophy.21:50 Threshold talk: Daniels/Lydiard/Co. roots; cruise intervals & modern double-threshold context.23:34 Recruiting year one: flipping decisions late, scholarship leverage, culture glue (Eric Lagat).25:21 Culture building: standards, maturity curve from FR → SO, educating athletes to self-coach.33:55 Region 14 Championship host (Oct 18): hilly Brenham HS course; true XC racing.37:38 Facilities: no track yet (400m asphalt loop + park intervals), HS partnerships, complex plans brewing.41:26 A day in the life: practice → admin, meet ops, budgets, recruiting—solo staff (assistant coming).42:38 Recruiting channels: HS coach network > services; text/phone/Zoom; set culture during recruiting.50:00 The JUCO advantage: real costs, same transfer credits, scholarships, better academic fit (nursing/engineering), smoother life balance.55:02 Scholarship math that changes lives; keeping Pell; proud parent moments.56:49 Transfer mindset: JUCO as the original portal—“come here to go there” (and thrive).57:32 Admin shoutout: Chancellor support matters—great coaches need great leadership above them.57:49 Coach's bookshelf: Daniels' Running Formula, Running to the Top (Lydiard); autograph stories.1:00:58 Housing & campus life: biggest on-campus JUCO housing; suite & apartment options; athletic dorms.1:02:23 Final Four: coffee (nope), routines, Jackson the terrier, music (Kevin Gates, Kid Cudi), NFL obsession.1:07:02 Bills/Cowboys fandom; fitting culture to community.1:08:37 Close: Fort Dodge goals (XC & Half Marathon), links, next guests (Snow CC & Ranger College).

Send us a textStressed families don't browse; they decide. We unpack how a home care website either earns trust in seconds on a phone or quietly leaks leads to competitors—and exactly how to fix it before 2026. From mobile-first speed to above-the-fold calls to action, we walk through the homepage elements that translate emotion into action, then dive into the service-page strategy that actually ranks: long-form explanations in plain language, outcome-driven copy, and helpful FAQs that mirror what people ask in crisis.We also explore the new search reality. AI answers “best home care near me,” and if your content isn't structured for questions, featured snippets, and local context, you're invisible. Learn how to write for natural language, when to use FAQ schema, and why towns beat counties for discoverability. Plus, we get practical about lead capture: why a consult request outperforms self-scheduled assessments, what to offer as a useful download, and how to deploy chat without letting AI hallucinate answers.Trust is the moat. We share ways to gather Google reviews at the right moment, showcase real caregiver culture with spotlights, and present outcomes that matter—satisfaction, days without readmission, and clear next steps for families and referral partners. Wrap it up with a 30-day sprint: audit speed and CTAs, expand three core service pages, implement schema, and fix your response workflows so every tap becomes a conversation. If you're ready to move from pretty to profitable, this is your playbook.If this helped, follow the show, share it with a colleague, and leave a quick review so more home care leaders can find it. Got a question or want an audit? Reach out—we'd love to hear what you'll improve first.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

This is a free preview of a paid episode. To hear more, visit creativeonpurpose.substack.comSummary:Turn your Substack into a reliable revenue system—without funnels, hype, or a massive audience. We connect the dots from Why Niching Is a Trap (function > form, positioning > niching) and Clients & Customers on Purpose (Forever Offer, Be a Blessing marketing), then apply them on Substack to move people from free reader → paid subscriber → perfect-fit client.You'll learn:* Why positioning beats niching (presence & preeminence > tactics & tricks)* How to frame a durable Forever Offer that actually converts* The Be a Blessing content approach (reflection, action, invitation)* A simple conversational flow: Icebreaker → Diagnostic → Low-ticket → Mid/High-ticket* How Substack operationalizes exposure → proximity → access* The ROI reality: ~20% conversation→offer conversion vs. typical 1–2% opt-in→salePreview Listener Chapters00:00 – Welcome & series context (Part 3 of 3)01:47 – The Situation: the compensation–obligation imbalance (and why “situations” ≠ “problems”)06:12 – Why Niching Is a Trap: function over form, positioning over tricks14:23 – Clients & Customers on Purpose: Forever Offer, blessing-based publishing, conversational flowLinks & Resources* Click here to subscribe to Transcendent Solopreneurship on Substack* Free coaching by email (Catalyst Exchange)Click here to get clarity on your #1 priority & constraint.Call to ActionPaid subscribers can continue to the step-by-step Substack build: * Audience quality vs. social* All-in-one publishing and distribution* Concentric circles of proximity and access (free → paid subscriber → client)* Soft CTAs that actually convert* The exact process that moved my client conversions from 2% → 20%Upgrade to get the full replay, playbook and examples.Beyond the Preview20:00 – Why Substack Works: audience quality, all-in-one publishing, distribution to outposts25:54 – The Engine: free → paid → client (concentric circles, soft CTAs, GPT-assisted depth)36:12 – Results & ROI: 20% vs. 1–2%, time/expense comparison, next steps41:47 – Wrap-up: resources, replays, implementationPrefer to watch? Here's the video replay.↓↓↓

Today we welcome copywriter Nicole Cloutier back to the podcast (yay!) to help us avoid the most dreaded small biz experience: putting something new into the world and hearing … nothing … in return.We talk through launch basics then go deep into the strategies that have helped grow our sales — even in this challenging year.Join us as we stare into the void together and discuss:What a launch really is (hint: it's pretty simple)Why it's so important to pre-launch and “warm up” your audienceNicole's 3-part pre-launch framework (with timeline!)Behind-the-scenes stats like Amelia's email open rates

If you're not emailing your customers, you're leaving money on the table. In this episode of Masters of Home Service, host Adam Sylvester talks with Phil Risher, owner of Phlash Consulting, and Stephen Jobe, owner of Jobe and Sons Plumbing, to unpack the real story behind a single email that brought in $93K. They break down what made it work—from timing and subject lines to CTAs, follow-ups, and using your Jobber data to send campaigns that actually convert. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0

Sponsored By ClickFunnels Live - Las Vegas Date: October 22nd I will be speaking and teaching this material live on stage with exclusive bonuses for attendees. Virtual seats available. Join me In this episode, Sean breaks down the single most important element of your marketing: the hook. Learn why the first seven words you write can literally determine whether your content gets ignored or generates sales. This is the foundation episode of Season 7's 16-episode roadmap to building a growth engine that pays for itself every 30 days. Key Takeaways What Is a Hook? A hook is whatever people see, read, or hear first. It's the opening line of your video, the first words in your headline, your email subject line, or the visual that pops up before you speak. Without a killer hook, nothing else in your marketing matters. The Two Types of Hooks Verbal Hooks: Labels that call out your audience Sharp questions Conditional statements ("If you're struggling with X...") Commands Bold statements Lists Mini stories Provocative statements Nonverbal Hooks: Pattern interrupt visuals Unusual props Surprising camera cuts Distinctive sounds Pro tip: Combine verbal + nonverbal for "multimodal" hooks that hit attention from multiple angles. The 70-20-10 Rule 70% - More of what's already working (your proven winners) 20% - Winner-adjacent content (variations on proven hooks) 10% - Big, crazy, new experiments The Hook Tracker System Create a simple spreadsheet with: Hook name Actual hook copy Outcome/results Link to where you used it Always test at least 2 hooks per campaign - never just pick one and hope. Resources Mentioned Free Tools (Available in Show Notes): Hook Tracker Template - Simple spreadsheet to track what's working AI Hook Generator Prompt - Generates 55+ world-class hooks in under 2 minutes across 11 categories including: Pattern break hooks Open loop hooks Identity ping hooks Status and safety hooks Reward preview hooks Proof hooks Pricing hooks Fast cash/lightning hooks Closing hooks Branding hooks The 30-Day Payback Engine Connection Strong hooks = Better attention = Cheaper clicks = Better show-up rates = Faster upsells The Goal: Make your gross profit in the first 30 days cover your customer acquisition costs, so your growth pays for itself. Hook Examples by Business Model SaaS Companies: "Launch fully configured in 4 hours, or we pay your first month" Course Creators: "One module in 7 days that fixes your most urgent pain—and you keep it forever" Service Providers: "Strategy session booked in 60 seconds + $197 credit if we can't help" Weekly Hook Creation Rhythm Monday: Research - Collect 10-20 outlier hooks from your niche Tuesday: Write 50 hooks total (35 from winners, 10 winner-adjacent, 5 moonshots) Wednesday: Record 10 hook variations per content package Thursday: Edit - Pair hooks with content sections and CTAs (assembly line style) Friday: Ship across platforms and update your hook tracker Weekly: Keep top 10%, kill bottom 10%, repeat Critical Hook Rules ✅ For email subject lines: 7 words or less ✅ For social: You have 0.007 seconds to stop the scroll ✅ Clear beats clever - Every. Single. Time. ✅ Shorter is stronger - If you can cut words and keep impact, do it ✅ Split test everything - Use A/B testing (10% one hook, 10% another, winner gets 80%) Common Hook Mistakes to Avoid Vague hooks - If your audience can't self-identify instantly, it's too broad Fancy words over simple promises - Don't get cute All verbal, no visuals - Make it multimodal when possible Guessing instead of tracking - Log everything Starving the 70% - Stop reinventing weekly; repeat what works 100x more than you think This Week's Homework Write These Hooks (Manually or Using AI Tool): 3 identity hooks ("If you're a [blank]...") 3 question hooks ("What if you could [blank]?") 3 conditional hooks ("When you finally [blank]...") 3 command hooks ("Stop doing X and start...") 3 strong statements ("Here's the truth nobody's telling you...") 3 list/step hooks ("The 5 ways to...") 2 nonverbal ideas (weird prop, unusual sound, visual element) Deploy This Week: Pick your top 5 hooks Read them out loud Tighten each one (cut every unnecessary word) Add to your hook tracker Test at least 5 hooks this week DM Sean your top 3 and tell him which one you think will win What's Next Next Episode: Building Your Content Factory Learn how to take 50 hooks + 5 content sections + 3 CTAs and create 150+ content variations per week without burning out. Season 7 Roadmap Preview Lead System Series (4 episodes): Hooks that make people stop Building your content factory Branding that creates instant trust Turning customers into your marketing team Sales Series: Closing without feeling sleazy Building undeniable proof Delivery Series: Making each customer worth more Retention strategies Profit Series: Lightning offer plays Premium pricing strategies Simple margin improvements Final Episodes: Offer stacks and architecture Proof systems that scale Complete 90-day game plan Connect with Sean DM your top hooks and results at https://www.instagram.com/thinkingbigcoaching Remember: Everything you create needs a HOOK.

Hey CX Nation,Here's the first CXWeekly Update from CXC in a long time!This week's episode I walk through some ideas, goals & CTAs that I've learned from the 5 years of building CXC.Don't worry we have a ton of amazing guest interviews coming down the pipeline over the next couple of weeks.Part of our goal at CXC is to create more customer focused business leader content, including short episodes like these ones that are digestible, actionable & most importantly entertaining & valuable for all of you.Full candor, we also wanted to celebrate our 5 year anniversary of building CXChronicles. We are approaching 300+ episodes of customer focused business content, we've worked with almost 150+ companies across the world helping them make customer & employee happiness a habit & we are now partnered with some of biggest players in software & technology including Salesforce, Hubspot, Intercom, Zendesk, & Freshworks to name a few. If you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today.You know what would be even better?Go tell one of your friends or teammates about CXC's content, CX/CS/RevOps services, our customer & employee focused community & invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button).Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Alex Schultz, the CMO and VP of Analytics at Meta, to unpack nearly two decades of hard-earned marketing insights from inside one of the most influential tech companies on the planet.From his scrappy beginnings as an affiliate marketer trying to pay for college, Alex rose through the ranks at Facebook—helping launch self-serve ads, custom audiences, and building the company's analytics function from the ground up.Now, as CMO, he shares how he thinks about brand vs. performance, why incrementality measurement is non-negotiable, and what it really took to lead the rebrand from Facebook to Meta in under seven months.In this episode, you'll learn:How affiliate thinking creates real marketersWhy starting with performance-driven urgency creates marketers who understand what actually drives growthThe self-serve ad platform strategy that unlocked small business scaleAlex shares how linking product and marketing—from in-product CTAs to retargeting drop-offs—became Meta's growth engineWhy incrementality is the foundation of modern marketingForget last-click—true marketers use lift tests, holdouts, and on/off testing to see what really worksHow to build brands on performance platformsYes, you can build a brand on Meta—but only if you measure it rightThe inside story of the Meta rebrandIncluding a midnight WhatsApp from Zuckerberg and a literal house fireWhy creative strategy—not media buying—is the future in an AI worldAgencies will evolve, but those who control the data + creative inputs will control outcomesHow Alex is using creator marketing, email, and retargeting to market his new book, Click HereThe modern playbook Meta uses… now applied to booksVisit Hachette Book Group for information on how to purchase Click Here: The Art and Science of Digital Marketing and Advertising, out on October 7th. And you can check out an audio book version on Spotify here: https://open.spotify.com/show/5hsoMSkbpEboe0M4aGqNgZTimestamps00:00 - From Affiliate Marketer to CMO of Meta02:00 - Building Facebook's Growth Engine and Analytics Team06:00 - Lessons From the Affiliate Mindset08:00 - Launching Self-Serve Ads and the First Custom Audiences11:00 - Rebranding Facebook to Meta: Inside the Strategy15:00 - Building Brands with Direct Response vs. Top-of-Funnel Marketing18:00 - How WhatsApp's Brand Story Shifted Perception20:00 - Why Alex Wrote "Click Here" and Its Core Principles24:00 - The Future of Agencies and AI in Advertising28:00 - Marketing the Book Using Meta StrategiesHashtags#DTCpodcast #Meta #AlexSchultz #DigitalMarketing #BrandStrategy #AffiliateMarketing #Rebranding #MarketingBook #GrowthMarketing #AdvertisingStrategy #MarketingTips #SocialMediaMarketing #BusinessGrowth #CMOInsights #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Maria breaks down exactly how she monetizes Instagram Reels, earning at least $2,500 every time she posts. From ManyChat automations to simple CTAs, she shows how to turn traffic directly into checkout pages. Forget long nurture sequences. With low-ticket, speed matters and Maria shares the formula.Learn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/Want to work 1:1 with Ryan Pineda? Apply at ryanpineda.comJoin our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://tentmakers.us/Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda's private golf mastermind for high-level founders and dealmakers. www.mastermind19.com--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing. ...

Over the last couple of weeks, I've completed more than 20 content audits.These included free Instagram Post Audits and in-depth content reviews for my clients. And one thing kept standing out...There are common mistakes showing up again and again – mistakes that are costing people sales.As we head into Q4 (aka peak selling season), you want your content to actually help you make sales. So in this two-part series of the How I Do Content Podcast, I'm breaking down the biggest mistakes I've uncovered in my content audits, plus how to fix them.In this Part One I'm going to start with the most common mistake I'm seeing right now – not creating urgency in your content.SIGN UP FOR MY FREE WORKSHOPThe Content Playbook That ACTUALLY Works Right Now.I'll share the exact strategies I use (and teach my clients) to cut through the noise, create demand, and actually sell in Q4.It's completely free and happening on Thursday 9th October. You can grab your spot at https://thesocialbolt.com.au/workshop/ WANT MORE?Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEcontent audits, biggest content mistakes, sales mistakes in content, urgency in marketing, create urgency in content, buyer psychology 2025, Q4 sales strategy, cost of waiting in business, how to increase conversions, sales CTAs that work, marketing urgency examples, content that sells, mistakes costing sales, why content isn't converting, create demand with content, highlight cost of waiting, sales messaging tips, content strategy for Q4, urgency vs pushy marketing, biggest content audit findingsBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

Send us a textThe deceptively simple concept of Time to Value might be the most overlooked factor in your SEO strategy. In this eye-opening episode, I break down why the speed at which users experience the core benefit of your website directly impacts your search rankings.Time to Value (TTV) is that magical moment when a visitor says, "Ah, I get it!" – the instant they realize your site delivers exactly what they needed. Whether it's finding the perfect product, getting a crucial answer, or completing a task, how quickly this happens determines whether they'll stay, bounce, or become loyal visitors. And Google is watching these behaviors closely.We explore the two distinct types of TTV – Basic Value (the quickest path to main benefits) and Exceed Value (discovering those delightful secondary features) – and why prioritizing that initial value delivery is critical in today's short-attention-span world. You'll learn practical design strategies to reduce your site's TTV, from simplifying onboarding to creating intuitive navigation, clear CTAs, and lightning-fast page speeds.The beauty of optimizing for Time to Value is that it naturally aligns with Google's core mission: serving the best results to users. When visitors quickly find value on your site, it reduces bounce rates, increases engagement time, boosts conversions, and builds brand loyalty – all signals that tell Google your site deserves higher rankings. Ready to transform your approach to website design? Listen now and discover why being helpful, fast, and clear might be all the SEO strategy you really need.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Ryan Pineda talks about the system behind his daily million-view content engine.  He shares a framework that drives his content strategy: get recognized, deliver value, and make timely CTAs. He explains how he integrates subtle calls to action without turning his content into ads, and why value has to come first if you want attention to convert into revenue. He spends $40K a month on his team that handles everything from filming to repurposing across platforms. That approach allows him to reach millions daily. Enjoyed this clip? Check out our full interview with Ryan: https://youtu.be/CnyC_t22OvI

On this week's episode of Unlimited Capital, Richard McGirr interviews Rohan Saxena. They dig into how to use paid ads as one piece of a diversified capital stack, and the exact “indoctrination sequence” that moves cold prospects from awareness to due diligence to funding. Rohan breaks down practical webinar and VSL funnels, split CTAs, show-up rate benchmarks, and simple KPI tracking using UTMs and a CRM so you can see which hooks actually convert. They also cover ad budget math, adding a small marketing fee to deals, and why courses or coaching can self-liquidate ad spend while scaling top of funnel. Rohan SaxenaCurrent role: Founder, Saxena MediaBased in: VirginiaSay hi to them at: https://saxenamedia.com/ | LinkedIn This is a limited time offer, so head over to aspenfunds.us/bestever to download the investor deck—or grab their quick-start guide if you're brand new to oil and gas investing. Visit investwithsunrise.com to learn more about investment opportunities.  Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

You could have the perfect Instagram bio and a solid content plan, but if you're not creating the right type of content, you're basically invisible. That's why in part three of my five-part AI Instagram series, I'm showing you the ONE format that's still getting the most reach and engagement on Instagram right now: Reels.You'll learn why Reels remain the fastest way to grow your audience, how to structure them for maximum impact, and how to use AI tools like ChatGPT (or my new favorite, Poppy AI) to generate scroll-stopping hooks tailored to your ideal clients.This episode is packed with my “Three B's of Reels,” a simple hook-value-CTA formula you can swipe today, and my exact AI prompt that saves me 10+ hours a week on content creation.If you've been throwing spaghetti at the wall with your content and hoping something sticks, this conversation will give you the clarity and tools to create Reels that grow your business, finally.What You'll Learn in This Episode[05:32] Why Reels are still the highest-performing content on Instagram in 2025[06:29] The “Three B's of Reels” (be consistent, bring value, be yourself)[08:51] The simple Reel formula: hook, value, and call to action[10:41] How to use AI to generate hooks, scripts, and CTAs that convert[12:02] The CRIT framework for creating scroll-stopping hooks with AI[14:29] Why you must still edit and refine AI outputs to match your brand voice[14:59] What's coming in part four: turning followers into paying clientsKey TakeawaysReels remain the fastest way to reach new audiences and grow on Instagram.Consistency, value, and authenticity are non-negotiables for achieving success on Reel.A strong hook + clear value + specific CTA is the winning formula.AI can be your secret weapon for creating tailored hooks and scripts if you train it well.You save time with AI, but you are still the thought leader; always edit for your voice.Links Mentioned:Try Poppy AI  → Think of it as your AI content strategist: helping you discover what's working for others, spot the gaps in your own messaging, and design a content strategy where every post, email, and page works together to drive sales, not just likes.Join Hot Reels, my 12-month Instagram content lab → elizabethmarberry.com/hotApply for Private Coaching with Elizabeth → elizabethmarberry.com/applicationCONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

What if you could generate millions in GCI just by creating videos about your city? In this episode, Andrew Bayon breaks down how real estate agents are using hyperlocal YouTube content to dominate their markets and attract clients 24/7. Forget chasing cold leads—this is about becoming the go-to expert in your neighborhood.Andrew reveals the exact strategies agents are using right now, from neighborhood tours to local lifestyle videos, plus the secret CTAs that actually convert views into deals. If you've been overthinking, waiting for the “perfect” setup, or stuck chasing relocation leads, this is your wake-up call. Watch until the end to discover how to turn simple videos into a brand that builds trust, authority, and consistent closings.======CONNECT WITH OUR GUEST:Andrew Bayon

Today on the show we have Casey Hill, CMO of DoWhatWorks, a patented growth experiment tracking engine that reveals which website changes actually drive results. Casey brings experience from ActiveCampaign, his work as a Stanford instructor and advisor, and years of research into how leading companies like Slack, Shopify, and Asana run experiments. In this episode, Casey breaks down why most A/B tests fail and how to focus on the few elements that truly move the needle. We explore why two CTAs often outperform one, why customer logo bars underdeliver, and why expectation-to-reality alignment is the hidden driver of both conversions and retention. Casey also shares how DoWhatWorks blends large-scale data with human research to surface reliable best practices, why expansion revenue has become its biggest growth lever, and how enterprise clients are tackling churn by setting clear expectations from day one. We also discuss how onboarding experiments reduce early churn, why traffic sources should shape your CTA strategy, and why simplicity always wins on pricing pages.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on andrew@churn.fm. Don't forget to follow us on X.Key Resources:DoWhatWorksLinkedIn | Casey HillEp 235 The Lifecycle of Loyalty: Tackling Churn at Critical Stages in the User JourneySlackAsanaKlaviyoShopifyRampHockeyStackLinearY CombinatorHotjarClayHexBufferRipplingOptimizelyAmplitudeWebflowAdobe TargetBetScoresChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

If you've ever ended a post with “link in bio” and wondered why no one clicks… this episode is for you. Because CTAs (calls to action) are tiny lines with a huge impact. They're the difference between content that gets ignored and content that actually converts. In this episode, I'm breaking down: ✨ The 4 rules of a CTA that converts ✨ Why “link in bio” isn't your best option (and what to do instead) ✨ How to use tools like ManyChat to boost engagement and grow your mailing list ✨ Simple engagement CTAs that stop your content being a one-way monologue

Dominate Local Search: Photographers on Google Maps — In this Camera Shake Podcast episode, SEO expert and web designer Sam Hollis shows photographers how to rank on Google Maps (Google Business Profile) and turn local searches into real bookings. We cover GBP setup and optimisation (categories, services, photos, posts), reviews that boost rankings (what to ask clients to include), and how to connect your profile to a conversion-focused website with clear CTAs, fast mobile performance, service/location pages, and persuasive case studies. You'll learn practical local SEO tactics for wedding, portrait, headshot, and commercial photographers—plus what to avoid (fake addresses, keyword-stuffed names, suspension risk). We also break down analytics, GBP insights, and simple funnels that move prospects from Maps → website → enquiry.This episode is packed with photography marketing tips you can use this week to get discovered, get clicks, and get booked.Subscribe for more photography, videography, and business content every Thursday—and join the mailing list at www.camerashakepodcast.com for exclusive resources.New episodes every Thursday.#photography #marketing  #CameraShakePodcast******************************************************************SUPPORT THE PODCAST: www.buymeacoffee.com/camerashake******************************************************************JOIN THE CAMERA SHAKE COMMUNITY for the latest news and some behind the scenes insights:  www.camerashakepodcast.com******************************************************************Check out our sponsor: www.platypod.com******************************************************************THIS WEEK'S LINKS:Sam Hollis on the web:https://website4photographers.co.ukhttps://shoottothetop.comSam Hollis on Social Media:LinkedIn: https://www.linkedin.com/in/sam-hollis-web-design/JOIN THE CAMERA SHAKE COMMUNITY for the latest news and some behind the scenes insights:  www.camerashakepodcast.com======================================CAMERA SHAKE PODCAST ON YOUTUBE:https://www.youtube.com/camerashakeFULL EPISODE 275 Dominate Local Search: Photographers on Google Maps with SAM HOLLIS IS ALSO AVAILABLE ON: YouTube - https://youtu.be/bgP1eGUqeAwApple Podcasts - https://apple.co/2Y2LmfmSpotify - https://spoti.fi/304sm2G FOLLOW US ONInstagram: https://www.instagram.com/camerashakepodcast/Facebook: https://www.facebook.com/camerashakepodcastTwitter: https://twitter.com/ShakeCameraKersten's website:www.kerstenluts.comKersten on Instagram:https://www.instagram.com/kerstenluts/https://www.instagram.com/threeheadsinarow/

Paige Tills didn't set out to be a marketer. After starting in international relations and higher ed, she pivoted into business development at #samsales - where she built her way into marketing and ultimately grew into the role of VP of Marketing. Paige has built her role from the ground up, shaping the company's content engine, experimenting with paid and organic channels, and scaling what started as one newsletter into a multi-channel brand presence.In this conversation, we dive into Paige's journey, her lessons learned on newsletters, social, ads, webinars, YouTube, and AI, and what it takes to market with personality, precision, and scrappiness.Here's what we cover:Saying yes to pivots and building a career in unexpected placesHow #samsales scaled from one newsletter to a full content ecosystemZero-click content and why click-through isn't always the goalLinkedIn ads, thought-leader campaigns, and what not to do with targetingYouTube lessons: shorts, long-form, and CTAs that actually workWhy founder-led brands win - and what to do if you don't have oneMaking webinars engaging without the slide deck snoozefestEarly AI + LLM experiments: traffic, Wikipedia, and Reddit potentialThe role of personal storytelling and motherhood moments on LinkedInKey Links:Guest: Paige Tills: https://www.linkedin.com/in/paige-tills/Host: Jane Serra: https://www.linkedin.com/in/janeserra/––Like WIB2BM? Show us some love with a rating or review. It helps us reach more listeners.

Today we speak with Dr. Ilia Bouchouev, former President of Koch Global Partners where he launched and managed the global derivatives trading business for over 20 years. Traditional supply and demand models no longer explain the oil market, where the correlation between fundamentals and price is now close to zero. Ilia leads Rory into a narrative about his "virtual barrel" thesis, exploring why the market now trades 60 times more oil on paper than is physically consumed daily. Ilia introduces a new paradigm for understanding price formation: modeling the "reaction function" of market participants to a host of factors beyond just fundamentals, such as macroeconomic data, flows, and even tweets. Discover the real "who's who" as Ilia debunks common misinterpretations of the Commitment of Traders report, revealing the blurred lines between hedgers and speculators.Learn about the different speculative players, from algorithmic CTAs to "quantamental" funds, and how "fast money" has proven to be the most profitable and volatile force driving short-term prices. The conversation also explores how professional traders analyze the complex futures curve, using carry trades and convexity to trade spreads rather than direction. Finally, understand the macro tug-of-war between traders using oil for recession hedging versus those using it to hedge against inflation, and gain a new framework for analyzing one of the world's most critical commoditiesOGU Listeners are now offered a special offer for Rory Johnston's Commodity Context Newsletter. Learn more about a subscription HERE.

That "rate and review" callout at the end of your show? It's not working for a reason. In this episode, Kev explains why most CTAs flop and eight things that will actually get more listeners to take action. Find out what to do before the ask, the crucial elements that make CTAs work, and how to stop overthinking so they feel natural for you and your audience! MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This episode was produced by Podcast Boutique ⁠⁠⁠https://www.podcastboutique.com⁠⁠

Most coaches unknowingly market to low-level buyers—the ones who haggle over price, need endless convincing, and become the loudest complainers once they're inside your program. In this episode, we're flipping the script and breaking down:✨ The Buyer Spectrum → Traits of low-level vs. high-level buyers, and how to identify who you're calling in.✨ Why Coaches Attract the Wrong Buyer → The subtle mistakes in messaging that normalize objections and repel leaders.✨ Positioning to Call In High-Level Buyers → Identity marketing, decisive energy, and embodying the authority your dream clients crave.✨ Practical Shifts You Can Make Today → From rewriting your bio to using bolder CTAs and case studies that highlight resourceful clients.I'll also share my own story of saying “yes” to a scary investment early in my career—and how being a decisive, resourceful buyer shaped my trajectory and the clients I attract today.DM me " seat" to get my free sales masterclass

Feeling the pull to wipe the slate clean? New podcast, new name, new feed, new everything? In this honest behind-the-scenes episode, I'm sharing why I almost started over (SEO headaches, misaligned CTAs, shiny-new-show energy) and the three big reasons I ultimately chose a strategic refresh instead. If you're tempted to hit restart, this will help you see the bigger picture and turn the show you already have into your best sales tool.Questions answered in this episode:Is starting a second podcast really the best fix for growth or SEO struggles?How can consistency and simplification keep your show moving forward?What are the key steps to auditing and refreshing your podcast without starting over?Ready to launch your podcast? https://pamelakrista.com/podcast-launch/Need a podcast manager (me!) to help you edit, upload and schedule your podcast episodes: https://pamelakrista.com/podcast-managementConnect with Pamela:Join my free community over on Skool: https://skool.com/podcasters/YouTube: https://youtube.com/@pamelakrista/Website: https://www.pamelakrista.comInstagram: @pamelakrista Email: hello@pamelakrista.com

Why Is My Competitor SEO Outranking Me? Marketing Real Talk with Favour Obasi-Ike (Glossary)| Get exclusive SEO newsletters in your inbox.

Is your Instagram growing but your sales staying flat? You're not alone. So many jewelry business owners fall into what I call the growth trap—more followers, more views, but no consistent revenue. In this episode, I'm breaking down exactly why audience growth doesn't automatically translate into sales and the three shifts you need to make in your content strategy to turn followers into buyers. I'll walk you through how to create content that builds trust, what kind of CTAs actually generate momentum, and how to talk about your jewelry as the solution your customers are looking for. If you've been feeling frustrated by the gap between your visibility and your revenue, this episode is your roadmap to closing it.     What You Will Learn in this Episode: Why audience growth doesn't always equal sales The difference between attraction content and conversion content How to nurture your audience to build trust and connection The power of CTAs and positioning your jewelry as the solution     Topics Discussed: The “growth trap” for jewelry businesses Attraction vs. conversion content Behind-the-scenes and storytelling content Effective CTAs for building connection Positioning jewelry as a solution __________________________   Feeling stuck in the corporate grind? Learn how to break free, reclaim your energy, and build a profitable jewelry business in just 1 hour a day. Join the Escape Corporate Burnout Masterclass now: https://jewelrybusinessacademy.ca/corporate-burnout/   Ready to transform your jewelry business? Discover why the 2025 Jewelry Biz Retreat is a game-changer in our free webinar. Learn how this retreat can help you overcome challenges, build confidence, and so much more! Join me here: https://jewelrybusinessacademy.ca/retreat/   Ready to change your life? Download your FREE training: Click here to watch your FREE training video from Robyn and learn the 6 steps that'll change your biz & life, fast.   __________________________   Ready for Growth? Then This Invitation is for You: If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together. I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca   __________________________   Connect with Us: Follow Robyn on Instagram: @RobynClarkCoaching Join the Jewelry Business Academy: Jewelry Business Academy __________________________   Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more jewelry business owners like you!  

Most people spend their lives complaining—about circumstances, setbacks, and challenges they can't control. But what if I told you there's a simple method that transforms any obstacle into opportunity?In this episode, I reveal the "Notice and Choose" technique—a 2-second mental shift that's worth more than money can measure. This isn't just positive thinking; it's a scientifically-grounded approach that rewires your brain's response to adversity.You'll discover:• Why complaining literally weakens your creativity and resilience• The exact moment this principle saved my life (and how it can save yours)• How to "mine" any situation for hidden opportunities instead of arguing with reality• The neuroscience behind why negative thinking destroys performance• A simple breathing technique that instantly shifts your mental state• The mantra that turns hardship into flow: "That was great. What can I create?"This episode contains the blueprint for transforming victim mentality into creator consciousness. Every challenge becomes raw material for building your ultimate life.Ready to stop complaining and start creating? Join the Dream Build Write It Challenge at www.dreambuildwriteit.com and design the life you've always envisioned.Connect with me at KellanFluckigerMedia.comIf this episode shifted your perspective, please rate and review on Apple Podcasts or Spotify—it helps spread this message to others who need to hear it.---This version is optimized for podcast platforms with deeper philosophical hooks, cleaner formatting, and platform-appropriate CTAs.

In this episode of the Art Marketing Minute, Eric Rhoads explains how to convert Instagram followers into paying collectors, grow your painters' email list with practical CTAs, pricing advice, reels tactics, and buyer-focused lead magnet ideas.

How to Use Video to Build Trust and Connection   In this episode of the Lead Magnets That Still Convert Series, I'm sharing:   ✔️ Why video is your unfair advantage in the age of AI ✔️ The ideal structure and length for a lead magnet video series ✔️ How to repurpose and recycle content you already have ✔️ Smart ways to use email and CTAs to nurture viewers into buyers   Tune in now and discover how to create a video series that stands out, connects, and converts.  

Today, Louie talks about podcast structure - what a podcast should sound like, how it should be formatted, and how to ensure each element of your podcast is delivered in an engaging way. Louie explains how to prepare an introduction that will tempt people to listen, followed by a main body that covers the points you have in mind and an outro that makes a lasting impact. He does this for both guest and solo episodes and explains the extra elements you need to add when publishing on video platforms. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk EPISODE TAKEAWAYS If you've got a guest, maybe save recording the introduction until the end of the conversation. To make the main body of your podcast compelling, structure it with clear segments, maintain a lively pace, and keep the energy high. Break up the content with transitions, games, CTAs or quick-fire questions to keep listeners engaged. Take inspiration from other successful shows. BEST MOMENTS “Having some sort of structure will allow you to pace things properly but will also allow you to keep the energy high.” “Don't drag it out. If you feel like it's coming to a natural end, end it.” "They have three very clear sections that they move between via subtle audio transitions along the way. It really keeps the pace going." “For your outro, you might want to deliver some key points where you readdress certain things or remind people of those call-to-action points.” EPISODE RESOURCES https://www.offmenupodcast.co.uk How to add video chapters - https://www.youtube.com/watch?v=pvkTC2xIbeY VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: podcast@disruptivemedia.co.uk ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk Email: Podcast@disruptivemedia.co.uk

Want more patients from Instagram without spending hours brainstorming content? In this episode, Tristan and Sarah share the viral video framework they just taught inside their member masterclass. You'll learn how to stop the scroll, stand out from competitors, and turn viewers into bookings. You'll discover: Why personal brand matters more than ever (especially with AI) How to find your best-performing content and double down on it A simple hook → credibility → value → CTA script that works every time Trend-hacking: model viral posts in your niche without copying Scene-change hacks, captions & CTAs that keep viewers watching and taking action This is your step-by-step playbook to pack your practice with the right patients and finally make Instagram work for you. P.S. If you want to learn more about how to scale your healthcare practice, chat with one of our expert coaches at https://practiceacceleration.com/application and see how we can help you! Thanks so much for joining us this week. We hope you love it! Have some feedback you'd like to share? Leave us a review on iTunes!

Jake Zukowski has worked as Vice President of Global Design and Research at HelloFresh, led design teams at Frog and Fjord (now Accenture Song), and contributed his expertise to innovative companies like Magic Leap, Microsoft, and Expedia. Today, he's the founder and CEO of Cosmic Plumbing, where he creates professional astrology and tarot tools.In this episode, Sophia and Jake unpack CTA prioritization—how to balance user needs with business goals, why “contra CTAs” matter for ethical UX, and how to navigate tough stakeholder convos to build trust and deliver real, lasting value.LINKS:Connect with Jake on LinkedIn!Sign up for OOUX FoundationsJoin the waitlist for Cohort 12 of the OOUX Masterclass (Fall 2026)Continue the conversation on the OOUX Forum!

Balancing short-term demand generation with long-term brand health creates constant budget tension. Kelly Hopping, CMO of Demandbase, explains how enterprise B2B companies maintain pipeline flow without emptying the funnel. She outlines the demand creation versus demand capture framework as a bank account model and demonstrates how modern digital brand marketing can drive immediate conversions through QR codes, form fills, and content CTAs while building trust for high-value software purchases.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Balancing short-term demand generation with long-term brand health creates constant budget tension. Kelly Hopping, CMO of Demandbase, explains how enterprise B2B companies maintain pipeline flow without emptying the funnel. She outlines the demand creation versus demand capture framework as a bank account model and demonstrates how modern digital brand marketing can drive immediate conversions through QR codes, form fills, and content CTAs while building trust for high-value software purchases.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of All Things Marketing and Education, Elana chats with Kelly Cline, a former educator turned EdTech copywriter and email marketing strategist. With over a decade of experience in the classroom, Kelly brings a rare, grounded perspective to email strategy rooted in both deep empathy for educators and real-world ROI.Whether you're building your first email list or trying to breathe life into your 10th nurture sequence, this conversation will help you sharpen your messaging, find your voice, and cut through the inbox noise.What You'll Learn:Why email is still the highest-ROI channel—and how EdTech brands can use it effectivelyCommon messaging mistakes in EdTech (and how to fix them)How to build a brand voice that's strategic, human, and distinctly youLow-lift ways to grow your list (even without a big team or budget)What metrics actually matter—and what to watch for beyond open ratesCopy tips that boost engagement, including subject line tweaks, button CTAs, and storytelling flowWhy It Matters Too many EdTech brands rely on email tactics built for other industries. Kelly offers a refreshingly nuanced take that centers educators, honors the buying cycle, and turns email into a true relationship-builder—not just a megaphone.Spoiler: When she's not writing high-converting emails, Kelly's taking cold plunges in Copenhagen—yep, winter bathing is part of her creative process.Visit our website for the rest of the show notes.

Sales leaders resist marketing initiatives when they don't see immediate pipeline impact. Kelly Hopping, CMO of Demandbase, shares strategies for building trust with skeptical sales teams while maintaining long-term brand health. She explains how to balance demand creation with demand capture using a "bank account" approach and demonstrates how modern brand marketing can drive measurable conversions through QR codes, content CTAs, and digital touchpoints.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sales leaders resist marketing initiatives when they don't see immediate pipeline impact. Kelly Hopping, CMO of Demandbase, shares strategies for building trust with skeptical sales teams while maintaining long-term brand health. She explains how to balance demand creation with demand capture using a "bank account" approach and demonstrates how modern brand marketing can drive measurable conversions through QR codes, content CTAs, and digital touchpoints.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textReThink Podcast, Digital Store**Use Code: Y3K2WMXLH1 for How to Create $7 Digital Products pdf**3 Part Funnels: From Discovery to Purchase**TikTok Product Launch in 24 Hours**The 15-Second Monetization Strategy: Sell in a ScrollConnect with us and Explore our offers:   https://linktr.ee/rethinkpodcast1Support the Podcast:  https://www.buzzsprout.com/1590358/support

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazonThe difference between struggling to get responses and filling your calendar with qualified leads often comes down to one thing: how you structure your offer. Perrin Monker, Principal at RevAscension.io, reveals the counterintuitive psychology that drives successful cold outreach campaigns.Most entrepreneurs make a critical mistake when reaching out to prospects - they position themselves at the center of their messaging. "This is what I do and why I'm great" rarely moves the needle. What actually works is flipping the script to center everything around your prospect's desired business outcomes. As Perrin explains, "We want to be humble when we come up with go-to-market strategies...look at the competition, see what other sharks are in the water."Beyond crafting compelling offers, this episode dives deep into the technical aspects of cold email that most marketers get wrong. We debunk common myths (like the value of tracking open rates) and reveal why sending fewer emails from more accounts dramatically improves deliverability. You'll discover why asking for a prospect's time is fundamentally flawed compared to generating interest - a resource that, unlike time, is infinite and can be created through strategic messaging.Whether you're trying to reach e-commerce businesses, SaaS clients, or any B2B audience, Perrin shares the frameworks that have filled calendars for businesses across industries. From prospect list building techniques to the surprising truth about CTAs that actually work, this conversation will transform how you approach outreach.Ready to stop guessing what works in cold email? Visit RevAscension.io to see how data-driven frameworks can create predictable lead generation for your business. Your next client is just one strategic message away.How to connect with Perrin?Website: https://revascension.io/Linkedin: https://www.linkedin.com/in/perrinmoncur/Threads: https://www.threads.com/@perrmoncurReady to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Alex Schultz, the CMO and VP of Analytics at Meta, to unpack nearly two decades of hard-earned marketing insights from inside one of the most influential tech companies on the planet.From his scrappy beginnings as an affiliate marketer trying to pay for college, Alex rose through the ranks at Facebook—helping launch self-serve ads, custom audiences, and building the company's analytics function from the ground up.Now, as CMO, he shares how he thinks about brand vs. performance, why incrementality measurement is non-negotiable, and what it really took to lead the rebrand from Facebook to Meta in under seven months.In this episode, you'll learn:How affiliate thinking creates real marketersWhy starting with performance-driven urgency creates marketers who understand what actually drives growthThe self-serve ad platform strategy that unlocked small business scaleAlex shares how linking product and marketing—from in-product CTAs to retargeting drop-offs—became Meta's growth engineWhy incrementality is the foundation of modern marketingForget last-click—true marketers use lift tests, holdouts, and on/off testing to see what really worksHow to build brands on performance platformsYes, you can build a brand on Meta—but only if you measure it rightThe inside story of the Meta rebrandIncluding a midnight WhatsApp from Zuckerberg and a literal house fireWhy creative strategy—not media buying—is the future in an AI worldAgencies will evolve, but those who control the data + creative inputs will control outcomesHow Alex is using creator marketing, email, and retargeting to market his new book, Click HereThe modern playbook Meta uses… now applied to booksVisit Hachette Book Group for information on how to purchase Click Here: The Art and Science of Digital Marketing and Advertising, out on October 7th. And you can check out an audio book version on Spotify here: https://open.spotify.com/show/5hsoMSkbpEboe0M4aGqNgZTimestamps00:00 - From Affiliate Marketer to CMO of Meta02:00 - Building Facebook's Growth Engine and Analytics Team06:00 - Lessons From the Affiliate Mindset08:00 - Launching Self-Serve Ads and the First Custom Audiences11:00 - Rebranding Facebook to Meta: Inside the Strategy15:00 - Building Brands with Direct Response vs. Top-of-Funnel Marketing18:00 - How WhatsApp's Brand Story Shifted Perception20:00 - Why Alex Wrote "Click Here" and Its Core Principles24:00 - The Future of Agencies and AI in Advertising28:00 - Marketing the Book Using Meta StrategiesHashtags#DTCpodcast #Meta #AlexSchultz #DigitalMarketing #BrandStrategy #AffiliateMarketing #Rebranding #MarketingBook #GrowthMarketing #AdvertisingStrategy #MarketingTips #SocialMediaMarketing #BusinessGrowth #CMOInsights #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Join Jeff Malec for a special solo "6-pack" episode where he tackles six topics on his mind during the summer podcast break. Jeff starts by examining the challenging trend following drawdown that's been plaguing the markets, sharing insights from his 25 years in the space and why this one feels different. He pays tribute to Waldo Wiens, the legendary Kansas farmer who backed dozens of CTAs with hundreds of millions and helped shape the managed futures industry. Reflecting on Hurricane Katrina's 20th anniversary, Jeff explores the storm's market lessons and marvels at how quant models are being used to save lives in weather forecasting. He dives into AI's growing role in finance and education, questioning whether it's becoming a crutch rather than a multiplier and pondering its potential economic implications. Jeff makes the case for smart leverage as a diversification tool, challenging common investor misconceptions about risk management. The episode wraps up with his personal rants on everything from wind turbines (not windmills!) to highway etiquette. No guest, no agenda - just Jeff's unfiltered thoughts on markets, life, and everything in between.Chapters:00:00-01:04=Intro01:05-05:03=The Nasty Trend Drawdown05:04-08:24=Remembering Waldo Wiens08:25-13:49=Hurricane Katrina at 2013:50-17:20=AI: Multiplier or Crutch?17:21-20:50=Smart Leverage vs. Toxic Leverage20:51-24:08=Quick RantsSuper Storms, Mathematical Modeling, and Hurricane Hunting with Dr. Jeff Masters on The DerivativeDon't forget to subscribe to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Derivative⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, follow us on Twitter at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@rcmAlts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and our host Jeff at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AttainCap2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, or⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign-up for our blog digest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Disclaimer: This podcast is provided for informational purposes only and should not be relied upon as legal, business, or tax advice. All opinions expressed by podcast participants are solely their own opinions and do not necessarily reflect the opinions of RCM Alternatives, their affiliates, or companies featured. Due to industry regulations, participants on this podcast are instructed not to make specific trade recommendations, nor reference past or potential profits. And listeners are reminded that managed futures, commodity trading, and other alternative investments are complex and carry a risk of substantial losses. As such, they are not suitable for all investors. For more information, visit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.rcmalternatives.com/disclaimer⁠⁠

Yoav Git and Alan Dunne sits down for a conversation that challenges familiar assumptions about curve trading, market structure, and the role of CTAs. They explore why dislocations across time horizons create pockets of alpha most models miss, and how breakout behavior in commodity spreads signals more than noise. Drawing on a recent Bank of England study, Yoav explains how different participants leave distinct footprints on the FX curve, and why CTAs, far from being passive allocators, can act as dynamic responders to changing regimes. This is systematic trading, without the shorthand.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Alan on Twitter.Follow Yoav on LinkedIn.Episode TimeStamps:01:32 - What has caught our attention recently?07:10 - Industry performance update09:20 - Dont just trend it, curve it16:33 - The drivers of spread23:26 - Breaking markets into factors26:37 - Mastering speed in spread trades31:39 - Is there too much money in trend?36:47 - Key insights into FX trading44:23 - How dealers and market makers approach risk differently47:28 - The thought provoking fact about the top 5% dealers and market makers50:23 - The real process of an allocator56:39 - Using trend as part of a long term strategy01:01:35 - You should just go play...

AI is everywhere—but it can't replace human connection. In this solo episode, Jay Croft shares how fitness professionals can thrive by building trust through authentic communication and evergreen content marketing.Jay walks through his own conversation-based ecosystem—how podcasting, speaking, writing, and Prime Fit Content all work together to generate trust, visibility, and revenue without paid ads. If you're working with clients over 50, this episode gives you a powerful framework to connect and grow.

Today's voicemail question covers THREE challenges every business owner runs into: 

Louie talks through how to turn listeners into loyal fans and buyers by creating calls to action (CTAs) that actually get clicked on and grow your audience and pool of regular buyers. He explains exactly how to create and record simple, engaging CTAs that get your audience to take the action you need them to, whether that is subscribing, reviewing, booking an event, buying a course, coaching, or something else. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: podcast@disruptivemedia.co.uk Episode Takeaways  The simpler the action is, the more likely it is people will do it. Subscribing, rating, or visiting a website are examples of quick and easy actions. Think about what it is that you're doing and what it is you want your audience member to do, then make it easy for them to take that action. Your CTA needs to be short, simple and give people a reason to do it. Tailor your CTA to the platform (s) you are using. Louie explains how. Put your CTA in the first third of your content. Creating a flawless CTA may take you several takes, so put aside enough time to get the job done. BEST MOMENTS “A call to action is asking someone to do something. It's a call to do an action - this can be as simple as liking, subscribing, following, rating, any of that jazz.” “With the CTAs, you can't ask them to do too much. You've got to make it easy, clickable, one thing - one simple step.” “Like and subscribe is more of a video thing. Rating and reviewing is more of a podcast thing. So, think about what platform you want to be on and just record something.” "You want this advert to come in early, to get the most people possible. " VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details – email: podcast@disruptivemedia.co.uk ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk Email: Podcast@disruptivemedia.co.uk

Send me a Text!You've got the photo. You've got the video. But… what do you say?In this episode, Lauren shares her personal caption-writing formula—one she uses in her classroom brand, small business, and daily content—to write captions that connect, offer value, and invite engagement.(Hint: it's simpler than you think—and way more doable than overthinking every word.)You'll learn:The “Hook, Value, CTA” method Lauren swears byWhy the first line of your caption is everythingHow to make your writing more readable and personalWhat to say to get more comments, DMs, and clicksThe one question to ask yourself before you hit publish

Most lawyers are trapped in feast-or-famine mode, manually chasing leads and burning out. What if your firm could attract qualified prospects, convert them automatically, and scale without the constant hustle?Sam Mollaei and Neil Tyra unveil the Rapid Law Firm Growth Formula—a proven 6-step system combining high-converting ads, virtual intake specialists, and ROI tracking. Learn how to create ads that attract your ideal clients, qualify leads automatically, and let virtual intake sign clients while you focus on practicing law.Key Takeaways from Sam and Neil:1. Create Ads To Attract LeadsRun targeted ads that address audience pain points, like "Injured in an accident?" with strong CTAs such as "Click ‘Learn More' to see if you qualify," and leverage platform optimization for better performance.2. Qualify LeadsUse tools like Facebook Lead Forms or landing pages to ask essential questions that filter out unqualified leads, and automate the process with tools like ChatGPT to streamline qualification.3. Integrate Leads Into a CRMAutomate lead management by connecting CRM tools like Zapier to ensure seamless data flow and set up automated follow-ups through text and email.4. Have Dedicated Virtual Intakers To Sign Up Clients For YouHire virtual intake specialists to focus on qualifying and signing up clients quickly, offering a cost-effective solution, and ensuring timely follow-ups to maximize conversions.5. Scale Marketing Budget to Match ROITrack CPA and CLV to assess profitability and scale spending on campaigns with at least a 200% ROI, using live dashboards to reallocate funds effectively.6. Rinse and RepeatRefine ads, automations, and processes regularly to improve performance and scale into new markets once the system is running smoothly. "We've seen ourselves becoming closer to more and more of the virtual intake. It's like we're what we focus on. Much easier, much faster, more room to scale, easier to train." — Sam Mollaei"Having the data to make that decision is key, and your live dashboard is the penultimate development of those numbers, to the point where you have this graphic and visual tool that lets you answer these questions in real time. It makes the decision point easier." — Neil Tyra

Both podcast hosts and guests struggle to get listeners to take action after listening to episodes. This is because the call to action (CTA) is often unclear, scattered, or too complex. In this episode, Alex Sanfilippo along with Luis and Fonzi Camejo share a 6-step framework to help podcast hosts and podcast guests create focused, compelling calls to action that actually get results. Get ready to simplify your message, guide your listeners, and turn listeners' attention into action!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/342Chapters00:00 Introduction to Podcasting and Personal Connections01:53 The Importance of Calls to Action in Podcasting05:19 Developing Trust and Authority with Listeners09:44 The Power of a Singular Call to Action12:20 Relevance and Coherence in Calls to Action15:43 Dynamic Insertion and Evergreen Content18:32 Visualizing Frameworks for Effective Communication19:56 Engagement Levels and Call to Action Strategies21:51 Creating Anticipation: The Power of Teasers22:36 Crafting Memorable URLs and Easy Navigation24:31 Value Reinforcement: Ensuring Alignment with Expectations26:00 The Importance of Value-First Approaches30:00 Innovative Opt-In Strategies for Audience Engagement32:19 Building a Community Focused on Action and AccountabilityTakeawaysCalls to action are crucial for podcast success.Overwhelming listeners with options can lead to inaction.Building trust with your audience is essential.A singular call to action is more effective than multiple.Relevance to the topic is key for effective CTAs.Dynamic insertion can keep content evergreen and relevant.Listeners appreciate transparency and value in content.Testing different CTAs can lead to better results.Simplicity in CTAs helps listeners understand and engage.Developing a relationship with the audience enhances response rates. Visual frameworks help audiences visualize concepts easily.Engagement levels dictate the length and depth of calls to action.Creating anticipation can enhance listener retention.Memorable URLs improve audience navigation and recall.Value reinforcement is crucial for maintaining audience trust.A value-first approach can lead to better audience engagement.Innovative opt-in strategies can enhance audience interaction.Building a community fosters accountability and action.Clear communication reduces confusion and increases conversions.Encouraging actionable steps is essential for audience growth.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/342