Podcasts about ctas

Navigational Keywords - Business Strategies for Websites (Best Practices)The conversation focused on the critical role of navigational keywords in business website strategies and best practices for SEO. Several points were raised, including the distinction between informational and navigational keywords, the practical implications for website structure, and how search engines and users interact with these elements.Key Themes & ConceptsWhat Are Navigational Keywords?One concept discussed was the definition of navigational keywords: these are brand-specific queries used to find specific web pages or destinations within a website, such as "Brand + login," "Brand + pricing," or "Brand + contact." Navigational keywords contrast with informational keywords, which are broad and unbranded, like "best restaurant near me" or "how to tie a tie" 09:06.Why Are Navigational Keywords Important?A key theme that emerged was the way navigational keywords indicate high search intent. Users searching with these terms already know the brand and are seeking specific information or functionality—like product pages, contact details, or policy documents 10:15.How to Implement Best PracticesThe discussion explored actionable best practices for leveraging navigational keywords on business websites:Dedicated Pages: Businesses should create clear, dedicated pages for key navigational actions—such as /contact, /about, /pricing, /reviews, /careers—so that search engines have specific, easily indexed URLs to display in search results 14:03.URL Structure & Keyword Density: URLs should reflect the navigational query and use clear, hyphenated keywords to make it easier for algorithms and users to understand (e.g., yourwebsite.com/privacy-policy). Hyphens are treated as word separators by search engines 15:12.Sitemaps & Technical SEO: XML sitemaps act as a roadmap for algorithms to crawl a website efficiently. Keeping both HTML (what users see) and XML (what bots crawl) structures organized is vital 26:31.Regular Updates: Pages should be maintained and regularly updated. The two critical dates for each page are the date published and the date last modified—these inform algorithms the content is current and relevant, improving SEO performance 45:04.Importance of Brand & Action PairingsThe conversation emphasized that effective navigational keywords pair the brand with a specific action or destination (e.g., "Sephora privacy policy," "Amazon shipping"), which allows businesses to "own" those key queries and drive high-intent traffic 12:24.Measuring & Managing SEOThe discussion also touched on website management:The number of well-structured, dedicated pages can impact investment and SEO value 18:03.Regular auditing and technical optimization of all primary and secondary web properties ensures consistency, compliance, and discoverability 22:41.Understanding audience awareness stages (unaware, problem aware, solution aware, product aware, most aware) helps align SEO content and navigational structure with user intent 35:12.TakeawaysNavigational keywords are essential for brand recognition and conversion, providing shortcuts for users seeking specific brand information.Businesses should invest in user-focused, clearly named, and regularly maintained navigational pages to capture high-intent searches 43:06.Effective technical SEO, including XML sitemaps and proper URL structures, boosts a website's usefulness to both users and search engines.By adopting these best practices, businesses ensure their websites are easily navigable for users and highly visible to search engines, setting the stage for better awareness, engagement, and growth.Who Is This For?The conversation focused on business owners, entrepreneurs, creators, and anyone looking to optimize their website's visibility and effectiveness, particularly through the strategic use of navigational keywords.It is especially relevant for those responsible for maintaining or improving the web presence of a brand, including solopreneurs and those with multiple or complex sites seeking clarity on SEO best practices and site structure (00:01:45, 00:21:48, 00:39:24).Key Moments & SEO Summary with TimestampsIntroduction to Navigational Keywords & Series Context: Outlining the focus on keywords for website business strategies (00:00:10).Website as a Core Asset: Emphasizing the necessity of a website as a brand hub for discovery and operations (00:03:00).Value of Quick Links and Site Accessibility: How having links to websites, calendars, and resources streamlines connections at events (00:04:02).Technological Tools for Networking: RFID/NFC and QR codes as ways to share multifaceted digital presences instantly (00:05:27, 00:07:00).Defining Navigational Keywords: Explained as brand-specific, high-intent search queries driving direct access to internal pages (e.g. “Brand + Contact,” “Brand + Login”) (00:08:39-00:12:24).Site Structure & Essential Pages: Importance of clear, dedicated URLs for contact, about, pricing, policies, reviews, etc. for both users and search engines (00:14:03, 00:16:17).Keyword Density, URL Structure, and Modifiers: The technical aspects affecting SEO on navigational and branded queries (00:13:33).Role of Sitemaps and Algorithm Interaction: Front- and back-end elements (HTML/XML) and the importance of current, updated content (00:26:31, 00:28:12).Awareness Stages: Moving from “unaware” to “most aware” for web users and the importance of matching their journey (00:34:42-00:36:46).Regular Updates and Maintenance: The necessity of revisiting and updating site pages to keep them “alive” in the algorithm (00:44:46, 00:45:50).Summary and Call to Action: Clarity, connection, and proactive site management—with encouragement to take the next steps (00:47:12, 00:48:28).FAQs1. What are navigational keywords and why do they matter?Navigational keywords are search queries aimed at finding specific branded pages (e.g. “Brand + Contact”). They guide users directly to the information or action they seek, playing a key role in brand visibility and customer experience (00:08:39, 00:10:15).2. What essential pages should every business website have?Contact, About, Pricing, Privacy Policy, Reviews, Careers, Locations, Return Policy, and Service pages—all clearly labeled with descriptive, hyphenated URLs (00:16:08).3. How often should I update my website pages?Regular updates signal activity and relevance to both users and algorithms. Important dates include “published” and “modified,” which should reflect recent engagement (00:45:04).4. How can I connect multiple websites or domains effectively?Centralize branding, ensure consistent linking, and consolidate scattered domains when possible so search engines understand their relationship and users can easily navigate between them (00:21:57).5. What's the role of awareness stages in website strategy?Your content and site structure should serve users at different familiarity levels—from “unaware” to “most aware”—with easy access to relevant information at every stage (00:35:12).Action Steps from Favour Obasi-ikeAudit All Active Website Pages:Ensure every required page exists, is linked clearly, and contains current information (00:16:17).Check and Update URLs:Use descriptive, hyphenated slugs for internal navigation—e.g., /about-us, /contact, /pricing (00:15:12).Establish an Update Routine:Schedule regular reviews to update modified dates—especially for high-traffic or business critical pages (00:44:46).Centralize Links Across Platforms:Use tools (link aggregators, NFC cards, QR codes) for seamless access from all touchpoints (00:05:52, 00:07:00).Monitor User Awareness:Identify which stage (unaware, problem aware, solution aware, product aware, most aware) your visitors occupy and tailor CTAs and navigation accordingly (00:35:12).Encourage Feedback and Continuous Learning:Collect responses (like the “put a 1 in the chat”) to gauge clarity and adjust future content and site structures (00:46:10).Ready to Rank? 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For episode 259 of the Crypto Altruists podcast, we're excited to welcome Inès d'Haultfoeuille, Chief Operating Officer of Egregor, a non-profit dedicated to catalysing social and environmental transformations, playing roles that range from accelerator to venture philanthropist and strategic advisor. Their team is truly global, and their work reaches across climate, education, social justice, civic engagement, and more.If you work in the nonprofit or impact space, the last few years have been brutal. Funding is being cut. Donor priorities are shifting, sometimes overnight. Geopolitical instability is reshaping where resources flow and who gets left out. And through all of it, the needs on the ground aren't shrinking. They're growing.We've talked about this on the show before, with organizations working in Ukraine, in Afghanistan, in Tanzania, in Somaliland. The pattern keeps repeating. The people doing the most essential work are often the ones with the least support, the least stability, and the least room to breathe.Egregor was born out of a conviction that social and environmental innovators deserve better than isolation, precarious funding, and systems designed without them. And what I find compelling about their model is where they choose to focus. Rather than just writing cheques, they work to remove the structural, financial, and logistical barriers that stand between an innovator and their vision. Because so often, the bottleneck isn't the idea but everything surrounding it.In today's discussion you'll learn:

Markets continue to evolve, and so do the strategies designed to navigate them. Alan Dunne joins Niels Kaastrup-Larsen to explore why changes in market structure may have permanently altered short term trend following, and what that means for systematic investors. They discuss a fascinating new research paper on market microstructure, the changing role of liquidity, the rise of high frequency trading and why faster no longer necessarily means better. Along the way they examine the Federal Reserve's evolving communication strategy, the outlook for commodities, and why regime change continues to create both risks and opportunities for trend followers.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Alan on Twitter.Episode TimeStamps: 00:00 - Summer reading, Jeremy Grantham and lessons from early quantitative investing 05:22 - Shrinking retail products, smaller futures contracts and the rise of retail trading12:18 - First half performance review for CTAs and trend followers15:36 - Commodity markets, Middle East tensions and the AI driven demand story20:09 - Kevin Warsh, Fed communication and a new era for monetary policy30:34 - Why regime change strengthens the case for trend following38:34 - The research behind the decline of short term trend following46:44 - Tick size, liquidity and what changed in market microstructure49:43 - Alternative explanations for why fast trend has struggled55:35 - Execution, market participants and the future of systematic trading01:00:45 - Final thoughts on the next evolution of trend followingCopyright © 2025 – CMC AG – All Rights Reserved----PLUS: Whenever you're ready... here are 3 ways I can help you in your investment Journey:1. eBooks that cover key topics that you need to know about In my eBooks, I put together some key discoveries and things I have learnt during the more than 3 decades I have worked in the Trend Following industry, which I hope you will find useful. Click Here2. Daily Trend Barometer and Market Score One of the things I'm really proud of, is the fact that I have managed to published the Trend Barometer and Market Score each day for more than a decade...as these tools are really good at describing the environment for trend following managers as well as giving insights into the general positioning of a trend following strategy! Click Here3. Other Resources that can help youAnd if you are hungry for more useful resources from the trend following world...check out some precious resources that I have found over the years to be really valuable. Click HerePrivacy PolicyDisclaimer

Send us a text letting us know your thoughts on today's episodeYou've been showing up consistently. Your audio sounds great. You might even have a decent number of downloads. But when someone asks how many clients your podcast has brought in, you go quiet. Sound familiar?That's not a content problem. That's a strategy problem, and there's a very specific gap at the center of it.In this episode, I'm breaking down what I call the Listener-to-Buyer Bridge, the three things your podcast actually needs to stop being just a content show and start being a business asset.You'll walk away knowing:Why every episode needs a strategic job, not just a topicHow to write CTAs that feel like the natural next step instead of a disconnected adWhy your episode topics need to map to your offer, not just your nicheThe three things to stop doing immediately if you want your podcast to start convertingHere's the truth no one talks about when they teach you how to launch a podcast: launching a show and building a podcast that works for your business are two completely different things.If you've been podcasting for a while and the revenue isn't matching the effort, this episode is your next step.Resources mentioned:Podcast Audit: podcastingformoms.co/auditNeed support with your podcast?Book your free Podcast Profit Plan call today! Next Steps: Enjoyed this episode? Let me know over on Instagram and share your favorite takeaway on your Instagram Stories.Ready to hand off your podcast production or experience more podcast growth? Visit our website to learn more about our podcast launch, podcast management and podcast growth services. Book your free Podcast Profit Plan Discovery Call here.Don't forget to hit subscribe/follow so you get notified every time a new episode drops!

For episode 258 of the Crypto Altruists podcast, we're excited to welcome Shannon Lanigan, Heenal Rajani, and Marvin Paul of All In For Sport, a decentralized autonomous organization (DAO) on a mission to create a “coordi-nation” to support projects that advance inclusion and empowerment through sport.This episode is part two of an ongoing conversation, so let me set the stage. In episode 245, we sat down with the team at SuperBenefit to explore their Reimagining Power series. That conversation was about the theory and the possibilities: how Web3 could be a tool for systems change, how we might redistribute power rather than concentrate it, and how we can confront the uncomfortable history of development work and philanthropy instead of repeating its mistakes in Web3.It was a rich, thought-provoking discussion. But it lived mostly in the realm of ideas. Today, we get to see those ideas put into practice with a case study, a real-world test of what we discussed in that first conversation. We highlight All In For Sport's collaboration with Sarreya, an organization that has spent over a decade creating space for women and girls to play sport in Somaliland.The project, The Six-Month Wire Transfer (And What We're Doing About It), is named after a very real experience: a routine grant payment that took six months to reach Sarreya, blocked, rerouted, and questioned every step of the way. And it grew into something much bigger than a payments experiment. It became a test of whether Web3 tools could not only move money to a community the traditional financial system overlooks, but also shift power, introducing governance structures and transparent treasury management that keep decision-making in the hands of the community itself.In today's discussion you'll learn:⚽ How All In For Sport and Sarreya are leveraging crypto to support women and girls playing sport in Somaliland

Elsie Escobar and Christabel Nsiah-Buadi champion the idea that your podcast episodes are a living archive that can evolve long after you hit publish. They discuss how dynamic audio insertion is more than just an ad tool—it is a creative way to keep content and community engagement alive.Together, they unpack the editorial perspective, discuss how to close the narrative gap for listeners, and share actionable insights from real-world experiments. Plus, creators will learn practical strategies to turn a static back catalog into a living, breathing part of their podcasting journey. This episode encourages podcasters to think differently about their shows, identify new ways to serve their communities, and learn from the successes and surprises of podcast campaign experiments.Guest Co-hostChristabel Nsiah-Buadi (Your Podcast Pipeline): Christabel has been on every side of the microphone. She spent years directing breaking news coverage for NPR before moving to Spotify to design and lead their Sound Up incubator programs. Today, she helps independent creators and brands build editorial authority through her platform, Your Podcast Pipeline.Connect with Christabel!Christabel's websiteInstagramThreadsChristabel Nsiah-Buadi FRSA | LinkedInPeople & ShowsHeartsofGoldPodcastThe Sound Off PodcastSchool of Podcasting: Launch, Grow, and Monetize Your PodcastGrowth Labs & Podcast Growth Education!Live Q&A: Inside Captivate's New Monetization Suite - YouTubeAre You Ready for Podcast Ads? (Diagnostic Checklist) - YouTubeHow to Use Captivate Marketplace, AIME Campaign Management (Live Walkthrough) - YouTubeEp 34 of In & Around Podcasting - Reach, Niches, and Real Numbers: What Advertisers Really Want from Podcasts - In & Around PodcastingIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In the latest episode of The Line Podcast, recorded on July 3rd, 2026, Matt Gurney and Jen Gerson begin with the biggest political news of the week: a pipeline deal. Prime Minister Mark Carney has struck agreements with both Alberta and British Columbia to move another pipeline project forward. Your hosts discuss the proposed route, which closely follows the existing Trans Mountain corridor, the political wheeling and dealing that made the agreement possible, and what it could mean for Alberta's upcoming referendum. Matt also can't help asking an obvious question: since this was always the logical outcome, why did it take so long? Was there a genuine engineering obstacle behind the scenes, or are Canadian governments simply incapable of moving quickly?This episode is brought to you by Fractional Execs Canada. Need help with a serious business problem? As Canadian businesses grow they often require expert help to solve key business challenges. Fractional Execs Canada have assembled a team of experienced strategists, implementors, sales and marketing operators that can help transform your business into a growth engine. They match you with the right person, or team to move your business forward at a pace your business can manage.Talk to Fractional Execs Canada and discover a better, more collaborative way to take your business and your ‘busyness' in a better direction. Canadian expertise to support the growth of Canadian businesses. Build your business with those that know how.Find them Fractional-Execs.ca.Next, they turn to another round of comments from U.S. Ambassador Pete Hoekstra. After a brief discussion of CUSMA, the conversation shifts to Hoekstra's remarks about the Gordie Howe International Bridge. Your hosts aren't especially worried. In fact, they think they have the perfect strategy: troll the White House until it becomes so embarrassed that it can't wait to open the bridge just to make the pain stop. Their suggestions include live episodes of The View from the bridge deck, Bruce Springsteen concerts, and, naturally, renaming it the Barack Hussein Obama Nobel Peace Prize Bridge of Friendship.This episode is also brought to you by BioCanRx, a federally-funded Canadian not-for-profit research network focused on cutting-edge immunotherapy research that they're helping Canadian researchers bring from labs to patients in clinical trials –– all in Canada.Clinical trials are the way new drugs, including immunotherapies, are tested in patients around the world. Health Canada, our national regulator, reviews and approves all Clinical Trial Applications, or CTAs, returning a decision within 30 days –– a similar turnaround time as the US FDA and other major jurisdictions. To submit a complete CTA, applicants need to provide hundreds –– sometimes thousands –– of pages of data showing that a drug has a compelling chance of providing benefit, that it can be manufactured consistently, and that it's safe to administer to trial participants. This is especially hard for Canadian researchers because scientific studies that generate the necessary data aren't supported by many federal grants, which usually prioritize originality over real world impact. BioCanRx helps Canadian researchers succeed in the CTA process, and so far they've gotten 16 therapies to trial. To learn more, visit BioCanRx.com.Finally, Matt attempts to diagnose what has gone wrong with Canada's civic culture and even ventures a possible cure. Toronto, he argues, needs its own version of the Calgary Stampede, and Canada more broadly needs something capable of genuinely uniting the country. The trouble is that neither host can think of an obvious candidate. They conclude that Canada — and Toronto in particular — has become too self-conscious and too embarrassed by its own past to celebrate it with much enthusiasm.All that and more in the latest episode of The Line Podcast. Check out our main page at ReadTheLine.ca.#TheLinePodcast#MarkCarney#PipelinePolitics#CanadianPolitics#CanadaUSRelations#CUSMA#GordieHoweBridge#AlbertaPolitics#PoliticalAnalysis#CurrentAffairs

Favour Obasi-ike, MBA, MS shares insights from 13+ years helping businesses improve their websites and online presence. He highlights that first impressions on a website are like setting the feel of a room; you have to make visitors want to take action. The episode stresses the importance of providing clear instructions and having compelling calls to action right from the start.Website success isn't just about aesthetics—it's about strategy, clarity, and engagement. Favour illustrates how timely follow-ups, even post-room, can convert onlookers into leads and customers. He delves into marketing psychology—especially how colors like yellow and blue (used by Amazon, Walmart, and Best Buy) foster trust and encourage clicks.Practical stories, such as how a wedding dress site started getting national customers after targeted changes, anchor the advice in reality. Favour also recommends constant testing and evaluating everything from wording (“Book a Call” vs. “Schedule a Call”) to color choices on buttons to increase conversions.Throughout, Favour encourages thinking beyond just “having” a website: ensure it is working for you by guiding visitors from interest to engagement and decision.

For episode 257 of the Crypto Altruists podcast, we welcome Erik Balsbaugh and Carole House of Open Frontier, a non-profit advocacy organization and a leading voice on how digital currencies, Artificial Intelligence, and emerging technologies can empower underserved communities and advance the values so many of us care about: inclusion, accountability, and financial freedom.A few episodes back, I released a solo episode on AI, the hype cycle, and the principle of "do no harm." And the response really moved me. It clearly struck a chord, because so many of you are feeling the same tension I am. We're living through a moment of extraordinary technological change, and it's not entirely clear who it's being built for.You can feel it in the pushback happening all around us. Communities are organizing against data centers. There's a growing unease about how much power is concentrating in the hands of a few enormous tech companies and the ultra-wealthy. And there's a real fear, one I think is worth taking seriously, that these powerful new technologies, AI and digital finance among them, could end up deepening the very inequities they promised to solve.Here's the thing. Technology is not destiny. It's not something that just happens to us. It's built by people, shaped by choices, and governed by rules that we get to have a say in. The question isn't whether AI and digital finance will reshape our world. They will. The question is who's at the table when those systems are designed, who benefits from them, and whether they're built with people and the planet in mind, or just as another tool for wealth creation.In today's discussion you'll learn:⚖️ Why technology is not destiny, and how the future of AI and digital finance depends on who shapes it, who benefits, and what rules govern it

Un simple “abonnez-vous” ne suffit plus. Pour booster vos résultats, votre appel à l'action (ou CTA) doit vraiment donner envie d'agir !Dans cet épisode de Tips, le podcast 100 % podcast marketing produit par Ausha, on vous donne toutes les clés pour construire un CTA percutant, personnalisé et stratégique.Vous découvrirez pourquoi le CTA est un levier crucial dans votre stratégie marketing podcast, quelles erreurs éviter et comment formuler vos messages pour qu'ils convertissent vraiment. Que vous cherchiez à augmenter l'audience de votre podcast, faire connaître un produit ou diriger vos auditeurs vers un lien, ce guide est fait pour vous.

In this episode of On The Line, host Matt Gurney sits down with Dr. Brian Goldman, veteran emergency physician at Mount Sinai Hospital in Toronto and author of The Casino Shift: Stories from an ER on the Edge, for a candid conversation about the state of emergency medicine in Canada. (You can find it on Indigo's website, or, if you prefer, on Amazon.)This episode is brought to you by BioCanRx, a federally-funded Canadian not-for-profit research network bringing cutting edge cancer immunotherapy research from Canadian labs to patients in clinical trials –– all in Canada.Clinical trials are the way new drugs, including immunotherapies, are tested in patients around the world. It's up to the developer of the drug to decide whether they want to trial it in Canada –– and many do. Health Canada, our national regulator, reviews and approves all Clinical Trial Applications, or CTAs, returning a decision within 30 days –– a similar turnaround time as the U.S. FDA and other major jurisdictions. If they approve, and if the trial receives research ethics approval, it can start enrolling Canadian patients. To submit a complete CTA, applicants must provide hundreds –– sometimes thousands –– of pages of data showing that a drug has a compelling chance of providing benefit, that it can be manufactured consistently, and that it's safe to administer to trial participants.This is especially hard for Canadian researchers because scientific studies that generate the necessary data aren't supported by many federal grants, which usually prioritize originality over real-world impact. BioCanRx helps Canadian researchers succeed in the CTA process, and so far they've gotten 16 therapies to trial.But once a trial starts, how can Canadians learn about it, and where can they access it? That question and more next time. Visit BioCanRx.com to learn more.Drawing on decades in one of the country's busiest emergency departments, Goldman explains why today's ERs are under extraordinary strain, and why the problems extend far beyond long wait times. They discuss the pressures facing doctors, nurses, and patients alike, the growing mismatch between demand and capacity, and why the old problem of hallway medicine is increasingly giving way to something even worse: chair medicine, with patients waiting for hours in chairs because there simply isn't anywhere else to put them.The conversation also explores the human side of emergency medicine. Goldman reflects on the emotional and psychological toll of working in an overwhelmed system, the stories that inspired The Casino Shift, and what keeps health-care workers coming back despite the mounting pressures.This episode is also brought to you by the Forest Products Association of Canada. A stronger forest industry can help build Canada strong. We need more homes, faster and more affordably, and Canadian wood can be part of the solution. Light-frame construction, mass timber, modular systems, and other modern building methods can support housing, lower embodied carbon, and strengthen domestic supply chains. The same opportunity exists in schools, health facilities, community buildings, and public infrastructure. When Canada builds, Canadian materials and Canadian workers must be part of the plan. Learn more at fpac.ca.Finally, Matt and Goldman tackle one of the most contentious questions in Canadian health care. Goldman argues that it's time for a calm, respectful, and evidence-based discussion about whether private options should play a larger role within Canada's publicly funded system. Rather than treating the issue as ideological warfare, he makes the case for focusing on what actually improves patient care, and how other jurisdictions are approaching this problem.It's a frank discussion about the realities facing Canada's healthcare system, the people trying to hold it together, and the difficult choices that may lie ahead.This episode is also brought to you by Cameco. In nuclear energy, timelines and costs matter. Incomplete designs carry real risk of delays and cost overruns. That's why the AP1000 reactor is the right choice for Canada: it is already operating today and ready now to deliver the power we need, with 100 percent Canadian ownership and strong participation from Canadian suppliers. If we are serious about building Canada and powering it on time and on budget, the choice is clear. The AP1000 reactor is the only option that delivers.To learn more, visit ap1000.cameco.com.If you enjoyed the episode, be sure to share it, and as always, like and subscribe to us on your podcast or video app of choice, and check out our main page at ReadTheLine.ca.#OnTheLine #BrianGoldman #Healthcare #EmergencyMedicine #CanadianHealthcare #MountSinai #TheCasinoShift #PublicHealth #CanadaPolitics #MattGurney

What does it take to build a $100M company from scratch? That's what I wanted to find out when I sat down with Gannon Meyer. He's figured out how to turn social media attention into actual revenue. My guest today, Gannon, went from living with his girlfriend's mom to building a thriving business in just 12 months, and he credits a huge part of that transformation to what he shares in our conversation. We dive deep into his "free, segment, upsell" framework for converting Instagram followers into paying customers, and I even get a direct critique of my own content strategy. If you're looking to monetize your audience on Instagram, you won't want to miss Gannon's insights.Timestamps:00:00 Introduction01:14 Converting Instagram attention into revenue03:33 Client examples and creator income levels06:47 The "Free, Segment, Upsell" funnel framework08:39 Using open-ended questions for better segmentation10:50 How ManyChat and AI interpret responses13:12 Real-world example: Adrian's camera business15:52 Good vs. bad open-ended questions18:18 Crafting a CTA for your free content22:00 Storytelling frameworks for strong retention30:07 Maximizing engagement with Instagram Stories33:22 The impact of CTAs on Instagram reach35:01 Why comments are crucial for discoverability44:19 The truth about views vs. revenue47:55 Deep diving into solving problems for revenue51:08 How Gannon's 'whiteboard' videos attract clients53:22 Gannon's life transformation in 12 months58:50 The realization: being willing to be wrong in public1:04:15 The power of putting yourself out thereIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://www.kit.comFollow Gannon:Instagram: https://www.instagram.com/gannon.meyerYouTube: https://www.youtube.com/@gannonmeyerLinkedIn: https://www.linkedin.com/in/gannonmeyerFeatured in this episode:Kit: https://www.kit.comHighlights:01:30 Gannon's approach to helping people sell their products16:17 How to ask open-ended questions effectively30:57 The PSA story framework for Instagram46:12 Why high views don't always equal high revenue59:57 The power of being willing to be wrong in public

Many B2B marketing leaders still evaluate website performance by total traffic, engagement, or surface-level conversion metrics. What they should do is view the website as a core revenue engine, where everything from messaging, page layouts, and UX decisions directly accelerate sales-qualified leads, demo booking quality, and pipeline velocity. So, how can B2B SaaS companies design high-converting websites that capture high-intent demand and generate predictable, long-term revenue?That's why we're talking to Sahil Patel (CEO, Spiralyze) to unlock data-backed strategies on how to transform B2B SaaS website traffic into predictable revenue. During our conversation, Sahil reveals why most B2B SaaS website fail as revenue engines based on large-scale conversion rate optimization (CRO) testing data. He discussed why displaying your actual product immediately can drive a 19% lift in conversion rates. Sahil also introduced actionable diagnostic frameworks like the “one-second test” to see if your homepage actually works, and provided tips on how to conduct the competitor homepage test. He provided a tactical roadmap for focusing exclusively on high-intent buyer traffic, deploying friction-free CTAs, and using credible, customer-validated proof points while stripping away overcomplication with too much information.

For episode 256 of the Crypto Altruists podcast, we're excited to welcome Martin Simms and Aaron Rafferty, co-founders of WYDE, a social impact exchange built on Base, the Ethereum Layer 2, where transaction-based fees are directed into verified charitable grants for hunger relief.They call themselves an "Impact Exchange," and the model is built on a concept called "contributory consumption," where everyday financial activity like crypto trades or even debit card purchases generate charitable impact by design, rather than relying on one-off acts of generosity. At the core of it is the $EAT token. When someone buys, sells, or transfers it, a portion of every transaction flows toward funding meals. And it's all recorded on the blockchain for public verification, so you can actually see the impact happening in real time.WYDE recently announced an exclusive national partnership with Feed the Children, an organization that reached nearly 15 million people last year, and they have big hopes of growing that number. They've already helped fund tens of thousands of meals. They've run their first "Trade-to-Feed-athon," a trading competition that generates funding for meals. And this month, they announced the $EAT debit card, extending the model from crypto into everyday spending.In today's discussion you'll learn:

Marketers own promotion — but most B2B promotion is just coercion dressed up as demand gen. Matt and Liam unpack why the standard playbook of fear messaging, demo CTAs, and incentivized meetings fails, and what a real offer actually looks like when it's built from genuine customer understanding. One of the most practically useful conversations on B2B advertising and offer design you'll find. Keywords: B2B offer design, demand generation, performance marketing, B2B advertising, outbound, demo offers, buyer psychology, SaaS marketing

Are eggs bad for you because they may raise cholesterol?It's one of the most common nutrition questions in cardiology, and one of the most misunderstood. The reality is that raising cholesterol and harming your health aren't always the same thing, and when it comes to eggs, the data tells a much more nuanced and reassuring story than most people have been led to believe.In this conversation, Dr. Bret Scher walks through the science of eggs, cholesterol, and cardiovascular risk, cutting through decades of nutritional confusion to help you understand what it actually means for your individual dietary choices.You'll learn:Why the original "eggs cause heart disease" logic doesn't hold up under scientific scrutinyWhat happens to LDL and HDL when most people eat whole eggsWho the "egg hyper responders" are and what genetics has to do with itWhy hazard ratios in observational egg studies are often clinically unhelpfulWhat the American Heart Association now says about eggs and cardiovascular riskWhy eggs are one of the most nutrient dense whole foods availableHow to think about egg quality, quantity, and individual responseThe takeaway: eggs can be part of a healthy whole foods dietary pattern for most people. Context, metabolic health, and the totality of your diet often matter far more than any single food.

AI can make content creation faster, but it can also make your message easier to ignore if you let it replace your own thinking. In this episode, Rory and AJ talk honestly about where they use AI, where they draw the line, and why those boundaries matter for anyone building a personal brand. They explain how AI can help with research, content organization, titles, hooks, thumbnails, CTAs, and outlines without becoming the source of your thought leadership. You'll also hear their take on AI avatars, voice cloning, disclosure, and the trust risk of letting your audience believe something is you when it is not. If you are trying to use AI well without sounding copied, hollow, or generic, this conversation will help you protect the part of your message that only you can create.

Send us Fan MailThe same friction that quietly kills conversions on your group sales page is killing your reps' email responses too — same problem, just a different channel. In Part 2 of the Group Sales 101 series, Jeremy Neisser walks through the four-question friction test for cold outreach, the caveman test that exposes a hard-to-read email in 10 seconds, and a real-world rewrite that tripled one rep's response rate without changing the offer. Practical, tactical, and ready to apply to your team's outreach this week.KEY TOPICS COVERED- How cognitive load starts in the inbox — not on your website — and why most reps miss it- The four questions every cold group sales email must answer in under 10 seconds- Why long emails get deleted, not read, by busy HR directors and office managers- Writing first lines that signal relevance to specific buyer personas- Using 3–4 short bullets instead of paragraphs to describe what's included- The case for showing pricing early — and the response-rate data that backs it up- One email, one ask: writing CTAs that get answered in 10 seconds- The caveman test — a 10-second readability gut check that flags friction fast- A real example: cutting one rep's 5-paragraph cold email to 3 sentences tripled her response rate- Using Claude or ChatGPT to stress-test your outreach against the friction test before you sendTIMESTAMPS[00:00] – Welcome and recap of Episode 168 on group sales personalization[00:35] – Why this episode builds on Episode 154 (reducing friction on your group sales page)[01:10] – The four buyer questions: Is this for me? What do I get? What does it cost? What's next?[01:55] – Same friction, different channel: applying website thinking to email outreach[02:39] – How cognitive load starts at the email or voicemail — not the landing page[03:05] – Anatomy of a typical group sales cold email — and why it fails[03:35] – TLDR: when buyers do mental gymnastics, they don't respond[04:02] – Real example: a 250-company outreach that produced only 5–10 responses[04:35] – How cutting that email to 3 sentences tripled the response rate[05:01] – The four-question test for your cold emails[05:30] – Writing a relevant first line: HR directors vs. youth pastors vs. corporate buyers[06:24] – Question 2: What do I get? Use 3–4 bullets, drop the jargon[07:23] – Why "dedicated group area" loses to "everyone sits together"[08:00] – Question 3: What does it cost? Why pricing transparency increases responses[08:19] – When pricing is missing, buyers fill the gap with a number that's too high[09:00] – A pricing A/B test that proved transparent pricing wins[09:42] – Question 4: What do I do next? Why most CTAs fail[10:11] – "Let me know if you're interested" is not a call to action[10:45] – One email, one ask: writing low-friction CTAs[11:39] – The caveman test: 10-second clarity check[12:08] – Real example: handing a cold email to a kitchen worker, groundskeeper, and usher[13:03] – Using Claude or ChatGPT to run the friction and caveman tests on your emails[14:00] – Episode takeaways[14:28] – Preview of Part 3: how great reps place groups strategically[15:50] – Why confidence and small wins change the culture of a sales team[16:42] – Closing CTA: ratings, reviews, and how to get in touchCALL TO ACTIONIf group sales is on your plate this season, share Episode 169 with your reps and run their current cold email through the four-question friction test together. Questions or want a second set of eyes on your outreach? Reach out at sportsmarketingmachine.com to schedule a call.QUOTE PULLSJeremy Neisser: "Confused people don't respond."Jeremy Neisser: "The long email isn't a thorough email. It's a hard email. And hard emails don't get read."Jeremy Neisser: "When there's no pricing at all, the buyer's brain fills in the gaps. And almost every single time, they're going to come up with a number that's too high."Jeremy Neisser: "One email, one ask. The more decisions you force a buyer to make, the less likely they are to make any of them."Links mentioned:Episode 168 - Group Sales 101 — Part 1- Personalization Wins Group SalesEpisode 154 - How to Make Your Group Sales Page Easier to Buy FromEpisode Web pageYour Reps Should Be Closing… Not ProspectingMost teams only reach about 20% of their local market.The other 80%?They're businesses, churches, schools, youth teams, and organizations that simply haven't been contacted yet.That's where we come in.We become an extension of your team, delivering qualified group sales opportunities directly to your reps.Fill out the form on this page and let's see if we can help.Episode PageRegister for the upcoming July 23 webinar: REGISTERRevelocity Sports Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

This episode is a repurposed Hybrid Hub marketing mastermind call about short-form content for photographers and hybrid photo and video business owners. I walk through how to write searchable captions, why captions matter more than pretty content alone, and how to connect every Instagram Reel, TikTok, or short-form video back to your SEO strategy. We also get into hooks, calls to action, batching captions, using AI without watering down your voice, and creating content that leads people toward an inquiry instead of chasing likes. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kitIf you're a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you're leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons.   If you're running your photo or hybrid photo and video business from your inbox, you're making it harder than it needs to be. I use HoneyBook to manage everything — inquiries, emails, scheduling, contracts, and payments. It keeps my pipeline organized and saves hours every week. If you want a smoother system, grab my discount here: https://share.honeybook.com/shayna29637  Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-callThanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram! 

In this episode of the Excess Returns Weekly Wrap, Jack Forehand and Matt Zeigler break down two major conversations with Mike Green and Vanguard's Joe Davis. The discussion connects passive investing flows, mega-cap concentration, AI-driven productivity, fiscal deficits, demographics, and the possibility that markets are being reshaped by forces most investors do not fully understand.Topics covered:* Why passive investing can act like a fire hose into the largest stocks* How market-cap weighting can amplify flows into mega-cap, high-volatility companies* The connection between passive flows, factor investing, size, beta, and volatility* Why Mike Green sees passive flow dynamics changing market behavior* How buy-the-dip behavior, ETF flows, CTAs, and volatility control funds can reinforce rallies* Vanguard's megatrends framework for technology, demographics, deficits, and globalization* Why long-term structural trends can affect short-term growth, inflation, and markets* Joe Davis's case that AI could be more transformative than the personal computer* The risk that AI only automates work rather than augmenting workers and creating new industries* Why disappointing AI adoption could bring fiscal deficits, inflation pressure, and higher Treasury yields back into focusTimestamps:00:00 Passive flows, AI, and the biggest forces shaping markets03:38 Mike Green on passive investing as a market liquidity fire hose08:26 The passive flow premium and why large-cap stocks keep winning12:00 Joe Davis on technology, demographics, deficits, and globalization16:20 Mike Green on whether passive flows can reverse20:46 Buy-the-dip behavior, ETF inflows, and market volatility21:25 Joe Davis on AI, deficits, and the future of U.S. growth25:04 The 20% probability of a 9% 10-year Treasury yield29:00 Why AI could be more powerful than the personal computer34:10 Final thoughts on Mike Green, Joe Davis, and the Excess Returns network

 This episode was about going deep into managed futures and hedge fund replications but it went far beyond that as we got into the inner motives and decision process of investors, with Andrew Beer from DBi.We covered:* Replication vs. Selection: Why "copying" the big macro moves of the industry often beats picking individual winners.* The marketing "theatre" of complexity: The sleek decks, rooms full of PhDs and big models are the pitch, but they don't guarantee performance.* The Alpha-Fee Gap: How stripping fees directly translates to investor returns.* ETFs as the Great Equalizer: Why the sub-advised ETF model works institutional allocators and wealth managers alike.* Portfolio Construction: The role of CTAs (officially Commodity Trading Advisory but Andrew prefers Contrarian Tactical Alpha) in the traditional 60/40 portfolio.And a lot more…Watch it on YouTube or listen on every podcast app.A few selected quotesManaged futures are still underratedThe track record is impeccable: the most important number in this image is probably the 0 correlation with the S&P 500. And DBi is a resounding success, with around $8bn in AuM. Yet the market share and mind share of these strategies still feel relatively small.“The ratio between diversification benefit and love in this thing is astonishing. This is a much better diversifier than the vast majority of the hedge fund industry, and people keep throwing their money at things that statistically have not been worth it.”The core value proposition of managed futures  "We would have zero correlation to both stocks and bonds over 20 plus years. And it's a strategy that structurally seems to do the best when the markets are at their worst, because that's when things really move outside of the range of expectations."Simple. But that doesn't mean advisors embrace it.“People invest in what they like. The people I'm talking to — they went into a job to pick hedge funds. They like their jobs. They don't really want to hear somebody coming along and saying, 'I think you've been overpaying for the past 10 years."The appeal of complexity (for a certain audience) "A lot of their investors have historically liked the complexity of it. You're pitching to people who want to come into the office and hear people tell them about all the statistical nuances of what they're doing... It's interesting and it's fascinating and you're talking to people with PhDs.” Replication beats Complexity But is replication the right word?“The way we came at the space was basically to say, we're not gonna try to do what these guys do with all the complexities and all the costs and everything else associated with it. We're really just gonna study what they do. That's what replication does. There are 20, 30 funds out there that each of with hundreds of underlying positions, and they're constantly changing it. We're gonna look over some, and we're going to try to figure out what are the big macro themes that they've picked up on and we're just going to mimic that. And, what's astonishing about it is that it's so efficient that since we started, we've outperformed virtually every large hedge fund that does this net of fee”Is it simplification rather than replication? Or minimalistic replication?We discussed extensively, how the narrative and the words that go without it are still being shaped in the managed futures space.About Andrew Beer:Andrew D. Beer has over thirty years of experience in the hedge fund industry. He serves as the co-Managing Member at DBi, a pioneer in hedge fund replication, and is co-Portfolio Manager of the firm's investment strategies.https://www.linkedin.com/in/andrewdbeer/https://dbi.co/Related episodes:About the Investology podcast:Investology is the investment management intelligence show. Where innovators, investors, authors and experts discuss the future of investment management beyond the hype.Listen on every podcast platform, or watch on YouTube.An episode produced by Orama:https://orama.tv/Thought leadership & sales enablement videos & podcasts.About George Aliferis:Founder or Orama, ex-banker, ex-sales, working at the intersection of investment management, media & marketing.LinkedIn: https://www.linkedin.com/in/george-aliferis/Other Channels* Investorama - Separating Investment Facts from Financial Fiction (YouTube)* Orama's newsletter & Unsloppable podcast for marketers and revenue teams in complex industries, like investment management: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit investorama.substack.com

**Title:**Quick Wins for Honda & Acura Dealers: 5 Digital Moves to Drive More LeadsDescription**:**In this 30-minute Quick Wins session, David Farmer from Intice shares five practical digital marketing moves Honda and Acura dealers can review and implement this month to create better shopper engagement and drive more measurable opportunities.The session focuses on simple, high-impact improvements dealers can make without rebuilding their entire digital strategy, including stronger SRP and VDP call-to-action hierarchy, turning offers into full-funnel campaigns, matching CTAs to shopper intent, aligning ads, landing pages, and lead response, and running a monthly digital health check.Attendees will also learn how better message consistency, offer visibility, CRM handoffs, and lead response scripts can help turn more existing traffic into real showroom opportunities.**Key Topics Covered:*** Strengthening SRP and VDP CTAs* Turning OEM and dealer offers into full-funnel campaigns* Matching website CTAs to shopper intent* Aligning ads, landing pages, CRM leads, and follow-up scripts* Using the Intice Lead Playbook to improve lead response* Running a simple digital health check across speed, mobile, tracking, SEO, accessibility, and offer accuracyThis session is designed for Honda and Acura dealers looking for practical ways to improve website performance, campaign consistency, lead quality, and digital-to-showroom handoffs.

If you're posting every day and your retreat still isn't filling…You're not alone. But you are likely focusing on the wrong thing. In this episode of The Retreat Leaders Podcast, Shannon Jamail breaks down the real reasons your retreat isn't filling-even when you feel like you're "doing all the things" on social media. Posting is not a strategy Visibility takes time to build And most retreat leaders don't give it enough time Shannon walks through the biggest mistakes retreat leaders make when it comes to marketing and visibility-and what to do instead if you actually want bookings. You'll learn: Why posting daily isn't enough to fill your retreat The difference between posting and real marketing Why visibility is built over time (not overnight) What's actually missing from your strategy How to start getting in front of NEW people She also shares a simple path forward using AI + SEO strategies to help you get found beyond social media. What You'll Learn in This Episode • Why posting ≠ marketing • The real reason your retreat isn't filling • Why visibility takes longer than you think • How to start getting in front of new audiences • The foundational pieces most retreat leaders are missing Key Takeaways Posting Is Not the Problem You don't need more content-you need better strategy. You're Likely Not Reaching New People If your audience isn't growing, your bookings won't either. Visibility Takes Time Most retreat leaders quit or pivot before their visibility efforts actually start working. You Need More Than Social Media SEO, blogs, Pinterest, and AI visibility are where long-term growth happens. You Must Give Your Marketing Time to Work You cannot expect: consistent bookings growing awareness strong demand …if you're constantly starting over. Mentioned in This Episode If you're ready to actually build visibility (without guessing what to do next):  Grab Shannon's AI + SEO Mini Course for Retreat Leaders Only $17  https://pages.lpcontent.net/mindbodyacademy/mini-ai-course-sales-page This course walks you through exactly how to start getting found online using AI and SEO-so your retreats don't rely only on social media. The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify -------- TIMESTAMPS Why Your Retreat Isn't Filling (00:01:06) Shannon addresses the common struggle of retreat leaders whose retreats don't fill despite posting on social media every day. Visibility is the Real Strategy (00:02:46) The speaker explains that filling retreats requires a comprehensive visibility strategy, not just social media marketing, including ads, SEO, and AI. Effective Calls to Action (CTAs) (00:04:02) Shannon discusses the importance of using clear CTAs in social media posts, like asking for engagement or offering lead magnets. Using Lead Magnets (00:05:20) An explanation of how to use lead magnets, like a free video or PDF, to capture email addresses and nurture leads. The Power of Blogging (00:07:20) Shannon emphasizes that blogging with a keyword strategy and FAQs is crucial for improving SEO and AI search rankings. Leveraging Pinterest for Visibility (00:10:25) Pinterest is highlighted as a visual search platform, not just social media, perfect for reaching people planning travel and self-improvement. Strategic Collaborations (00:12:33) Advice on collaborating with partners who have a warm, engaged audience that matches your ideal guest demographic for increased visibility. The Importance of Email Growth (00:13:53) The speaker stresses that growing an email list is essential, as it's a more effective sales tool than social media. Creating a Long Warm-Up Period (00:14:28) Shannon explains the necessity of a long warm-up period, sometimes up to two years, to build trust and excitement. A Successful Warm-Up Example (00:15:43) Shannon shares her personal success story of selling out a 2027 France retreat by using a long, strategic warm-up. Common Mistakes in Retreat Timing (00:17:35) The host points out the mistake of launching a retreat only a few months in advance, which is often unrealistic. The Investment of Hosting Retreats (00:20:00) Hosting profitable retreats requires an investment of time and money, and a comprehensive visibility strategy beyond just posting and praying. AI and SEO Mini-Course Offer (00:20:56) Shannon offers a special $17 mini-course on AI and SEO strategy, with prompts and videos, for podcast listeners.

Mike Green joins Excess Returns to explain why passive investing, index construction, SpaceX, AI IPOs and mega-cap concentration may be changing how the stock market actually works. We discuss how passive flows can affect prices, why AI earnings may be more circular than investors think, what could break the current market narrative, and why the economy feels much weaker for many households than the headline data suggests.Michael Green Twitterhttps://x.com/profplum99Simplify Asset Managementhttps://www.simplify.us/Topics covered:Why the SpaceX IPO has turned passive investing into a mainstream market structure debateHow index committees and passive flows can influence individual stocksWhy low float, Nasdaq demand and passive buying could create unusual IPO dynamicsHow new AI-related equity issuance could change the supply-demand balance in the stock marketThe research behind passive flows, market impact and cap-weight concentrationWhy Mike thinks passive buying explains more of mega-cap outperformance than AI fundamentalsThe circular financing risk in AI, including Nvidia, CoreWeave, Google and AnthropicWhy buy-the-dip flows, ETFs, CTAs and vol control funds matter for market directionHow headline economic data can miss household stress, second jobs and lost purchasing powerWhat Mike is watching to see whether the AI trade and market narrative are starting to breakWhy AI may be hugely valuable to consumers before it creates major business productivity gainsHow companies may eventually redesign business models around AI rather than simply automate tasksWhy SpaceX wealth creation could seed the next generation of competitorsHow inflation, gasoline prices, low savings and a K-shaped economy are affecting consumersTimestamps:00:00 Passive indices, AI profits and why this market feels different04:07 Why SpaceX changed the passive investing debate08:01 The research behind passive flows and market impact12:16 Why Mike thinks passive flows explain mega-cap strength16:18 ETF flows, buy-the-dip behavior and bubble dynamics20:28 Why economic data can miss household stress25:13 Bubble warnings, CAPE and what investors may be ignoring29:17 AI as a consumer advice engine versus a productivity revolution33:29 How businesses may redesign themselves around AI37:51 Why IPO wealth may create the next generation of competitors42:06 Mike Green's upcoming book on passive investing and market structure

Gold - topped for a while?Oil - Creating a disinflation print for JuneCTAs - buyers or sellers?

The call to action is the last thing someone reads before they click - or don't. And for something that important, it gets surprisingly little strategic thought in most email programs. What I see instead is one of two extremes. Either the CTA is completely ignored - "Shop Now" slapped on every button, same wording across every email, no thought given to whether it's actually doing its job. Or it's wildly overthought - someone spent 20 minutes trying to make the button sound clever and ended up with copy that nobody instantly understands. Both are a problem. And the fix is simpler than most brands expect, because simple almost always wins with CTAs. The brands that obsess over making their buttons sound unique are often the ones leaving clicks on the table every single day. The other thing worth talking about is structure - because a CTA doesn't live in isolation. It lives inside an email, often alongside other buttons and links, and how those compete or support each other changes everything about whether anyone clicks at all. In this episode, I walk through what actually makes a CTA work, the formula that produces clear and compelling button text almost every time, and how to think about CTA hierarchy so your emails stop pulling people in five directions at once. ✨ In this episode, you'll learn: Why the CTA is the most overthought and under-strategized part of most email programs The simple verb + noun formula that produces strong CTAs almost every time Why "Shop Now" has survived decades of email marketing - and what that tells you about clarity The most common CTA mistake brands make and how it kills clicks before anyone even reads the button What happens when an email has five different CTAs - and why nobody clicks any of them Why every email needs one primary goal, and how to structure everything else around it How to repeat a CTA throughout an email without it feeling repetitive or overwhelming First person vs. second person CTAs - when it works and when it just feels like a conversion tactic Why a CTA that's hard to write is almost always a sign that the email itself needs more work first If your button text feels hard to write, stop trying to fix the button. Go back and clarify the email - and the CTA will almost write itself. Work with Joy Joya: https://joyjoya.com

Send us a text letting us know your thoughts on today's episodeAre you creating a podcast that supports your business or are you accidentally running a hobby podcast?In this episode, I break down the critical difference between a hobby podcast and a strategic podcast, and why consistency alone isn't enough to create growth, leads, or sales. If you've been publishing episodes week after week but still feel like your podcast isn't gaining traction, this conversation might be exactly what you need to hear.You'll learn why more content isn't always the answer, how strategic podcasters think differently about content planning, and the key shifts that transform your podcast from "just another marketing task" into a powerful business asset.Whether you're struggling with stagnant downloads, unclear messaging, or a lack of listener conversions, this episode will help you identify the invisible gaps that may be holding your podcast back and what to do instead.In this episode, you'll learn:The difference between a hobby podcast and a strategic podcastWhy consistency alone won't guarantee podcast growthThe hidden reason many podcasters feel burnt out and frustratedHow strategic podcasters create content that supports business goalsWhy messaging, positioning, and intentional CTAs matter more than everThe metrics that actually matter if you want your podcast to generate leads and salesHow to create a listener journey that moves people toward actionIf you're ready to stop creating content for the sake of creating content and start building a podcast that creates momentum in your business, this episode is for you.Hot Pod Summer Camp is a free 3-day live challenge where mom podcasters come to grow their show using AI without adding more hours to their week. Over 3 days you'll set up a Claude Project that knows your show inside out, build a content system that turns one episode into a full week of marketing in under 30 minutes, and walk away with a personalized 90-day podcast growth plan.Join us: https://podcastingformoms.co/summer/ Next Steps: Enjoyed this episode? Let me know over on Instagram and share your favorite takeaway on your Instagram Stories.Ready to hand off your podcast production or experience more podcast growth? Visit our website to learn more about our podcast launch, podcast management and podcast growth services. Book your free Podcast Profit Plan Discovery Call here.Don't forget to hit subscribe/follow so you get notified every time a new episode drops!

I'm breaking down the three podcasting mistakes to avoid that can make listeners lose interest quick, plus 4 words that reveal you're overexplaining, the guest interview habit that can turn a great interview into a frustrating listen, and the 2 words that make you sound less credible behind the mic.You'll learn where these habits show up in podcast conversations, why listeners pick up on them faster than you think, and what to do instead if you want listeners finishing your episodes, trusting what you say, and clicking your CTAs instead of scrolling past them. Hit play and let's dive in.…1:58 – Why Listeners Can Love Your Content but Still Not Trust You10:02 – The 4 Words That Reveal You're Overexplaining on Your Podcast15:12 – The Guest Interview Mistake That Makes Listeners Lose Interest Fast17:55 – The 2 Words That Make You Sound Less Credible Behind the Mic20:31 – The Simple Exercise Before Hitting Record That Makes You Sound More Confident…Episode Links:The Jefferson Fisher Podcast…Other Episodes You'll Love: Say This in the First 15 Seconds to Keep Listeners Listening…Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I'm testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

From AI-written songs and a controversial commencement speech to trans athletes in girls' sports, Cody Johnson's bear hunt backlash, THC drinks, and a powerful small-town funeral story – the guys cover it all in this episode of the Try That In A Small Town Podcast. They compare Scott Borchetta's AI-heavy, “deal with it” address to Eric Church's inspiring guitar analogy, talk about what AI and streaming are really doing to songwriters, roast a school district for a rained-out graduation, tell wild Bahamas golf and gambling stories, and debate THC drinks, hunting, and new “poly” reality TV. They close with DipShidiot of the Week and a heartfelt look at how small towns still show up for their own. 00:52 Will Levis sex tape rumor and buying stories back from tabloids 02:53 Summer is here, kids out, and notable commencement speeches 03:16 Eric Church's guitar-and-life commencement speech and why it worked 05:09 Scott Borchetta's AI commencement: streaming, socials, and production 05:41 Booed by grads, “I know it, deal with it” and delivery vs message 07:12 Is brutal realism better than inspiration for graduates? 08:02 AI as tool vs replacement and why it hits different when you're already rich 09:18 Comparing AI to Pro Tools, samples, and why fully AI songs lose listeners 11:09 Streaming's impact on publishing, who actually makes money now 12:25 Big label buildings, tiny publishing floors, and small pub company struggles 13:54 Local high school graduations drenched in rain, no backup venue 14:45 Rain-or-shine policies, lightning concerns, and rushing the ceremony 15:43 What the soaked kids and grandparents went through that night 16:48 Superintendent named Dipshit of the Week for no backup plan 17:34 Road managers, “bad calls,” and transition to Bahamas trip 18:01 Bahamas: golf, fishing, tequila-fueled NHL-on-PS5 money games 19:57 High-dollar putter on the line: live call to Jake for Scotty Cameron details 20:58 Aldean wins the putter in overtime and pulls it from Jake's bag at the airport 22:10 Telly's golf swing, overconfidence, and getting mocked online 23:06 Baker's Bay, Morgan Wallen, and stories that stay behind the paywall 24:36 Charles Barkley's swing yips and getting a little better over time 25:03 Tax deadlines pushed back again in Tennessee and IRS jokes 25:38 Teasing next guest and Kayla's upcoming shoulder surgery 26:16 Pain meds, “no days off,” and the idea of a post-op podcast 26:54 The blue bottle “herbal” drink heading toward felony status in Tennessee 27:35 How it became a pre-show hype drink and what it actually looks like 28:26 Why the state is banning it and links to opioid recovery concerns 29:10 If that's illegal, what about THC drinks and Delta beverages? 29:54 THC drinks as golf “swing juice” and health vs alcohol debate 30:32 Listeners' THC drink stories and whether it really helps putting 31:20 Prebiotic Pepsi “health” marketing and chemical overload 31:56 Predicting THC drinks at sporting events and stadiums 32:07 Super Bowl 2030 coming to Nashville and halftime show speculation 32:30 Taylor Swift, “real” country, and who should play the big stage 33:40 Titans rebuild, new coach, and does Will Levis really have it? 38:18 Pocket passers vs mobile QBs and what the guys want under center 39:40 Topic wheel spin: California track meet and trans athlete controversy 40:21 “Can't believe this is still a thing” and fairness for girls in sports 40:58 Parents, boycotts, and refusing to line up against male competitors 41:51 Riley Gaines' regret about competing and the mental toll 43:08 Zero tolerance stance vs waiting for laws and elections to catch up 44:02 New show “This Is Poly” and modern polyamorous families on TV 45:25 Jealousy, fights, and why some refuse to watch these reality shows 47:34 Kayla's comedy, being “yourself” on mic, and overthinking funny 49:04 Musicianship, performance anxiety, and freedom when you stop monitoring 50:34 Recording vocals without headphones and trusting feel 51:12 Delta THC drinks: 20 mg misfire and why 5 mg is smarter 52:02 Gummy war stories, Doritos, and not being natural stoners 53:04 On-stage looks vs reality: who seems like the “stoner” in the band 54:03 Dip Shitty of the Week: Cody Johnson's Alaskan bear hunt haters 54:31 Hunting culture vs online outrage and meat-eating hypocrisy 55:27 “Harvested” vs “killed” and calling hunting what it is 56:02 Liberal sensitivities, offense at everything, and language games 57:07 Public etiquette dipshit: people who just stop in the middle of walkways 58:30 Airport moving walkways: “it's not a ride, keep walking” 59:20 Backpack chaos on airplanes and basic travel courtesy 1:00:33 Listener callout: submit your Dip Shitty of the Week in the comments 1:01:02 Small-town funeral: honoring a firefighter, veteran, and community pillar 1:01:45 Fire trucks, sirens, last ride, American Legion, and folded flag moment 1:02:20 Food, casseroles, and how small towns show up for grieving families 1:03:22 Why small towns may be what keeps the country united 1:04:36 Going home to a 400-person town and Legion dinners after funerals 1:05:09 How that support gives the family peace and helps them move on 1:05:27 Peacemaker Coffee promo: TTIAST blends, sucker punch dark roast, travel mugs 1:05:58 CTAs: download, comment, send small-town stories and dipshidiots of the week ______________________________________________________________________________________________SPONSORS: The Try That in a Small Town Podcast is powered by e|spaces!Redefining Coworking - Exceptional Office Space for Every BusinessBook a tour today at espaces.comFrom the Patriot Mobile studios:Don't get fooled by other cellular providers pretending to share your values or have the same coverage. They don't and they can't!Go to PATRIOTMOBILE.COM/SMALLTOWN or call 972-PATRIOTRight now, get a FREE MONTH when you use the offer code SMALLTOWN.Original Brands - Our original sponsor since the beginning!!Original brands is starting a new era and American domestic premium beer, American made, American owned, Original glory.Join the movement at www.drinkoriginalbrands.comPeacemaker Coffee CompanyFounded by retired police officer/chief Chris Morris, Peacemaker delivers clean, low-acidity coffee while supporting police, firefighters, EMS, military, veterans, teachers, dispatchers, and medical personnel through donations and programs.https://www.peacemakercoffeecompany.com/________________________________________________________________________________________________Follow/Rate/Share at www.trythatinasmalltown.com -For advertising inquiries, email info@trythatinasmalltown.comProduced by Jim McCarthy and www.ItsYourShow.coSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us Fan MailIf AI feels like one more thing on your already full plate, this episode makes it simple and practical. You'll learn how to use AI like a smart assistant to save time, protect profit, and create more consistent client communication, without sacrificing your design standards or your brand.What you'll learnHow to use AI to streamline the repetitive parts of your business while keeping your expertise and voice in control.Five tasks worth automating this quarter, plus three areas where AI can hurt quality, trust, or accuracy if you rely on it too much.The 5 tasks to automate this quarterLead responses and inquiry triageCreate quick reply templates, build a pre-qualification questionnaire, and move qualified leads to the next step faster.Consultation prep and meeting agendasGenerate customized agendas based on the client's needs, send a prep checklist, and improve conversion with clear post-call recaps.Post-meeting notes and client recapsDraft recap emails, approval lists, and next-step timelines to reduce misunderstandings and prevent scope creep.Proposal drafts and scope summariesSpeed up proposals with clearer service descriptions, “what's included and not included,” and plain-language explanations that build trust.Content repurposing and marketing systemsTurn one piece of content into a full week of posts, captions, emails, and CTAs so marketing stays consistent and aligned with your offers.The 3 things you should not automateYour creative direction and taste: use AI for support, not decision-making.High-emotion client communication: outline with AI, then rewrite it like a human.Exact details: measurements, code, safety, specs, and ordering accuracy should never come from AI.Simple workflow to save hours weeklyUse AI to turn meeting bullet notes into a client recap email, internal project checklist, and client-facing timeline. Save your best outputs as templates so efficiency compounds.Beginner-friendly reassurance and resourceIf you have not embraced AI yet, you are not behind, just busy. The episode points listeners to a beginner's download in the shop that teaches how to set up brand voice, bots, and get started with ChatGPT and Claude in a designer-friendly way.Listener call to actionTry automating one task this week, then share the episode with a designer friend.A free way to support our show is by leaving it a five-star rating and review on Apple Podcasts. It's a chance to tell us what you love about the show and it helps others discover it, too.Step-by-step guides, AI Chat GPT Made Simple and Claude Made Simple, start at the very beginning and then walk you through building your own role-based AI assistants, complete with prompts, checklists, and plug-and-play workflows you can implement immediately. Get both guides (and more designer resources) here: https://thebusinessofbeautifulspaces.com/designer-resources In just one focused hour, we'll dive into whatever you need most—pricing strategies, client management, attracting high-end clients or building repeat business. You'll get clarity, strategy, and expert advice based on my 27+ years of running a thriving, seven-figure design firm.This is your chance to get real answers to the questions you've been dying to ask—from someone who's actually been there.Book your session as you need it—no strings attached.Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us thebusinessofbeautifulspaces@gmail.com or find us on instagram @thebusinessofbeautifulspacesLaura Thornton is the  principle designer of Thornton Design Inc, located in Kleinburg, ON.  Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition. The Business of Beautiful Spaces  I @thebusinessofbeautifulspacesThornton Design                                      I @thorntondesign

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤMeta just quietly dropped a standalone app built to swipe users straight from Reddit, and that's only the start of what Jay Schwedelson is digging into this week. There's also a new LinkedIn tool that exposes which AI models people are actually using by industry, plus some fresh data showing that one tiny tweak to your promotional emails can triple engagement and seriously boost your inbox placement.ㅤBest Moments:(00:16) Meta launches Forum, a standalone app built to go straight at Reddit(01:36) LinkedIn Cross Check reveals which AI models are dominating by industry(03:30) Why reply-driven promotional emails are pulling 3X the engagement(04:25) The 90-day inbox placement lift B2B brands are seeing from reply CTAs(05:18) Reply rate is now the number one signal for Outlook, Gmail, and Yahoo(06:30) Love Island USA returns June 2nd with ad demand up 73% year over year

If you have ever opened Instagram, stared at the screen for three minutes, and then closed the app because you had no idea what to post... this episode is your permission slip to stop winging it.In this episode, I am building you an entire week of Instagram content in real time. Five posts. Five days. Hooks, captions, and CTAs mapped to the client journey using my 4C Method (Connection, Clarify, Celebration, Call to Action). You can watch me walk through this step by step on YouTube (linked in the blog post below) or listen right here on the podcast. Either way, you are walking away with a plan.Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/what-to-post-on-instagram-as-a-family-photographer-this-week/▸ The Family Photographer's Marketing Society ($40/month, cancel anytime): https://systemsandworkflowmagic.com/the-family-photographers-marketing-society ▸ The Blogging and Organic Visibility System: https://systemsandworkflowmagic.com/blogging-visibility-system-youtube▸ Free Instagram Post Templates for Family Photographers: https://systemsandworkflowmagic.com/instagram-posts-for-family-photographers ▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends ▸ Business Tools I Recommend: https://systemsandworkflowmagic.com/business-toolsThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools

In this episode of Volatility Views, host Mark Longo checks in from the road at the Options Industry Conference (OIC) to break down a week of relentless market rallies and "upside crashes." Joining the show is Hans Albrecht from Option Pit, who steps into the hot seat to discuss why volatility isn't dropping despite the S&P 500 blowing past 7,300. The duo explores the shifting market structure—from the rise of 0DTE (Zero Days to Expiration) options to the looming world of 24-hour options trading and AI-powered brokers. Plus, a look at the "Evil Hans" trope in fiction and why giving yourself "time to be wrong before you're right" is the ultimate trading edge. Key Highlights Include: The OIC Briefing: Predictions for 18 billion contracts in 2024 and the legal battle over "trades vs. bets" in prediction markets. The Upside Crash: Why the VIX is staying bid even as markets hit all-time highs—and the parabolic moves in names like Micron. Market Structure Shifts: The impact of CTAs, vol-targeting funds, and leveraged ETFs on daily closing imbalances. Volatility Term Structure: A deep dive into the contango/slope and why the October "midterm" futures are worth watching. VIX Options Flow: Analyzing the massive activity in June 65 calls and the unwinding of May upside verticals. Special Offer: Join TastyTrade today and earn a double commission rebate up to $3,000 total on your stock and ETF option trades for 30 days. Visit tastytrade.com/insider for more info.

In this episode of Volatility Views, host Mark Longo checks in from the road at the Options Industry Conference (OIC) to break down a week of relentless market rallies and "upside crashes." Joining the show is Hans Albrecht from Option Pit, who steps into the hot seat to discuss why volatility isn't dropping despite the S&P 500 blowing past 7,300. The duo explores the shifting market structure—from the rise of 0DTE (Zero Days to Expiration) options to the looming world of 24-hour options trading and AI-powered brokers. Plus, a look at the "Evil Hans" trope in fiction and why giving yourself "time to be wrong before you're right" is the ultimate trading edge. Key Highlights Include: The OIC Briefing: Predictions for 18 billion contracts in 2024 and the legal battle over "trades vs. bets" in prediction markets. The Upside Crash: Why the VIX is staying bid even as markets hit all-time highs—and the parabolic moves in names like Micron. Market Structure Shifts: The impact of CTAs, vol-targeting funds, and leveraged ETFs on daily closing imbalances. Volatility Term Structure: A deep dive into the contango/slope and why the October "midterm" futures are worth watching. VIX Options Flow: Analyzing the massive activity in June 65 calls and the unwinding of May upside verticals. Special Offer: Join TastyTrade today and earn a double commission rebate up to $3,000 total on your stock and ETF option trades for 30 days. Visit tastytrade.com/insider for more info.

Jason Bay gives a cold email masterclass on what actually gets replies in a market where most reps are ignored. Stop pitching your product and start with a specific company problem that creates urgency and shows you did your homework. Use relevant social proof and short, skimmable emails to build trust fast and make it easy to respond Write subject lines that look internal and use simple yes or no or offer-based CTAs instead of asking for time. Run multi-touch, multi-channel sequences with smart follow-ups instead of relying on one email. If you're sending cold emails today, this is the playbook to fix what's not working. These Courses Will Get You to President's Club: ☎️ Cold Call Course: https://bit.ly/4jqQ4w2

Today, we explore what it means to invest in a world defined by volatility, uncertainty, complexity, and ambiguity (VUCA). We discuss why geopolitical shocks... especially supply-driven ones... are creating persistent trends across markets, and why trend-following strategies are thriving despite strong equity performance. The conversation dives into how investors process information (or fail to), the limits of central bank responses to supply shocks, and why markets may not be fully pricing in current risks. Mark also shares new research comparing hedge fund strategies under different volatility regimes, highlighting why managed futures stand out as a robust diversifier. The episode closes with a forward-looking discussion on AI, replication strategies, and the growing role of narrative versus data in investment decision-making.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Mark on Twitter.Episode TimeStamps:00:00 – Introduction: Preparing for the unpredictable00:36 – Entering a VUCA world: volatility, uncertainty, complexity, ambiguity02:00 – “Uncharted territory” in markets and beyond05:30 – Central banks, leadership changes, and policy uncertainty07:16 – Oil markets, OPEC shifts, and geopolitical tension10:16 – Trend-following performance update and market context14:06 – Reverse engineering CTAs and the role of AI18:42 – Replication strategies vs. true alpha22:41 – Trend-following performance metrics (April update)24:43 – Supply shocks and why they're harder to manage28:53 – Are markets underreacting to geopolitical risk?31:53 – Information overload, ambiguity, and trend persistence34:54 – Why more data doesn't mean better decisions38:34 – Government intervention vs. market-driven trends40:30 – Pandemic policies and unintended inflation43:00 – New research: hedge fund strategies vs. volatility regimes47:16 – Why managed futures stand out as diversifiers51:11 – Narrative vs. data in investment decisions55:36 – AI, sentiment analysis, and the future of models58:46 – Simplicity vs. complexity in strategy design01:00:49 – Bundling vs. unbundling investment strategies01:03:18 – Momentum crashes and new research directionsCopyright © 2025 – CMC AG – All Rights Reserved----PLUS: Whenever you're ready... here are 3 ways I can help you in your investment Journey:1. eBooks that cover key topics that you need to know about In my eBooks, I put together some key discoveries and things I have learnt during the more than 3 decades I have worked in the Trend Following industry, which I hope you will find useful. Click Here2. Daily Trend Barometer and Market Score One of the things I'm really proud of, is the fact that I have managed to published the Trend Barometer and Market Score each day for more than a decade...as these tools are really good at describing the environment for trend following managers as well as giving insights into the general positioning of a trend following strategy! Click Here3. Other Resources that can help youAnd if you are hungry for more useful resources from the trend following world...check out some precious resources that I have found over the years to be really valuable. Click HerePrivacy PolicyDisclaimer

This week on Tom Ferry's Outliers series, you'll hear from an agent whose story will inspire agents at any level.    At just 24 years old, Elio Alanis of Houston, TX, is already pacing 300 transactions a year. He closed 11 deals in his first year and built his entire business without a sphere of influence, without cold calling, and without a single strategy you'd expect.    You're about to learn genius-level strategies that other agents haven't even heard of, which prove you don't need years of experience or an established network to break big in your market.    In this episode, you'll learn: The New Construction Edge: Why Elio visited model homes every day during COVID — and how it became his first unfair advantage. Mobile Showrooms: How bus rides earn Elio's team 10 signed contracts per trip. The Marketing Discount: How $100 turns scrollers into signed buyers. Audience Engineering: The social strategy he used to reach buyers before they were ready. Text HOME: The dead-simple lead capture that converts where other CTAs don't. The "Broke Broker" Save: Why his Tom Ferry coach talked him out of opening a brokerage at 23 — and what that one conversation saved him.   And as you'll learn from Elio, the structure behind his growth wasn't instinct. It was built inside Tom Ferry coaching.   Ready to build a business that doesn't look like everyone else's?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you.

If your podcast feels like it's just… there and not actually bringing in leads or clients this episode is for you.I'm joined by Jenny Suneson, and we're getting into what's really going on when a podcast isn't converting (even when you're consistent and putting out good episodes).Because most of the time, it's not about your mic, your editing, or even your content quality.It's about how your podcast connects to your business.Inside this episode, we talk about:– the biggest mistake podcasters make when it comes to actually getting clients – why your episodes need to tie directly to your offers (and what happens when they don't) – how to talk about what you sell without it feeling forced or overly salesy – what to look for when you audit your past episodes – the difference between too many CTAs vs not enough – how podcasting compares to Instagram right now (and where each one fits) – why smaller podcasts often convert better than bigger onesWe also get into the role of strategy across platforms and how to make your content actually support your offers and not just exist for the sake of posting.MENTIONED IN THIS EPISODE:Grab Jenny's free Podcast Growth Blueprint here: https://www.podcastingformoms.co/pgbSnag Sydney's free Content Chaos Reset: https://www.sydneyobrien.co/content-planning-system

Heading to Vegas this May? Join Josh at Pulse 2026 and come say hi—your oversized fluorescent daiquiri is on him. No catch.Grab your ticket at gainsightpulse.com and use code UNCHURNED for a special rate.Knowledge used to be the CSM's edge. Not anymore.Diane Wu, Global Head of Customer Success & Experience at Google Cloud Security, operates where every touchpoint is mission-critical — and standing still is falling behind. In this episode, she sits down with Brady Bluhm & Josh Schachter of Gainsight to unpack what the CSM role actually becomes when AI handles the knowledge layer. The answer: context, curation, and hyper-personalization at scale.Diane shares how her team is using NotebookLM and Gemini to compress hours of customer research into minutes, why her best CSMs were the hardest to get onto new AI tools (and why that makes complete sense), and what two-phase AI adoption really looks like on the ground. Brady brings a builder's lens — talking about juggling AI agents, closing 2-year-old CTAs with one prompt, and why the traditional product UI might not survive the next two years.If you lead a post-sales team or work in customer success, this conversation will reframe how you think about productivity, coverage models, and the human role in an AI-first world.---Timestamps0:00 - Preview & introduction1:40 - Meet Brady Bluhm (Gainsight) & Diane Wu (Google)3:00 - Diane's role: Google Cloud Security & the post-sales mission5:25 - The shift from access to curation8:28 - Brady: how AI is changing CSM onboarding and memory10:55 - Are you saving time or just doing more? 12:34 - How AI changes coverage models and the 1:many CSM ratio18:00 - Diane's tactical playbook for running parallel customer analyses 22:05 - Brady's "can I do this with AI?" framework and skill-building loop24:00 - How much time should you spend tuning your AI setup?26:31 - Why your top CSMs are the hardest to get on new AI tools31:21 - LLMs will become the new workspace32:59 - Two-phase LLM adoption and why the UI is going away34:15 - Closing 2-year-old CTAs with one prompt37:47 - Hyper-personalization at scale for Google Cloud---What You'll Learn- Why knowledge is no longer the CSM's differentiator — and what replaces it- How Diane's team at Google Cloud Security uses NotebookLM as a living customer notebook- Why your best CSMs resist AI adoption the most- How AI is reshaping CSM coverage models and the 1:many ratio- Brady's two-question AI habit that keeps him ahead every week- What the Gainsight MCP unlocked — and what it means for the future of CS tooling- Why the traditional application UI may disappear — and what replaces it- How to create "wow moments" that actually drive AI adoption across your team---Want the playbook, not just the conversation? Subscribe for deep-dive, actionable breakdowns from every episode at unchurned.substack.com.---Where to Find the GuestsDiane Wu's LinkedIn: https://www.linkedin.com/in/diane-wu/Brady Bluhm's LinkedIn: https://www.linkedin.com/in/bradybluhm/---Where to Find Josh:LinkedIn: https://www.linkedin.com/in/jschachter/Unchurned Substack: https://unchurned.substack.com/

Most founders are still treating social media as a vanity channel — a place for likes, views, and followers. And here's the tough truth: if your social media isn't converting into customers, subscribers, or owned audience, you're building on rented land. And that's incredibly risky. I talked to a founder today who's been building his business for a couple of years. He's got Facebook ads running, active social media channels — but he doesn't have a large email list. And that's a massive problem. Because algorithms change, platforms evolve, and accounts get deleted overnight. I've lost a lot of money relying on these platforms back in the day, and I've seen it happen to some of the smartest creators I know. In this episode, I break down why social media should no longer be just about organic reach, how to measure performance properly, and why tools like ManyChat and strong CTAs are essential for e-commerce brands in 2026. Here's what you'll take away: • Why Instagram's new affiliate tagging feature changes the game — and how to track performance from social to sales • The shift from vanity metrics to revenue metrics: leads, conversations, clicks, email subscribers, and purchases • Why social media is rented land but your email list is an owned asset — and the stories of founders who lost everything overnight • How to think about social content as a funnel: top, middle, and bottom of funnel content with intentional CTAs • Why the moment of highest engagement is when you need to capture — not hope they find you again • How ManyChat automates conversations and guides users through your funnel (DMs, keyword triggers, coupon codes, email opt-ins) • The metrics that actually matter in 2026: email subscribers, website clicks, DM conversations, lead magnet opt-ins, and customer acquisition If you're obsessing over views and followers but not building owned assets, this episode will shift how you think about social media — from a reach channel to a conversion channel. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠https://foundr.com/operators⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

I sit down with Amir, who's back on the pod, and we walk through the full stack of taking a business idea from zero to a validated, A/B-tested landing page in a single session. I use Idea Browser's new MCP integration with Claude Code to pull project context, generate a lead magnet concept, design a landing page in Paper, and then wire up analytics and live experiments through HumbleLytics — all without writing a single line of front-end code manually. We cover the tools, the workflow, and why this stack creates massive arbitrage for marketers and builders right now. Timestamps 00:00 – Intro and Episode Preview 02:30 – Building a Growth Strategy with Idea Browser 06:10 – Designing Landing Pages in Paper 08:38 – Refining Copy, Layout, and Components in Paper 20:06 – Deploying Landing Page and Adding HumbleLytics Analytics 28:38 – Running A/B Experiment on the Headline 32:44 – The Arbitrage Opportunity and Closing Thoughts Links Mentioned: Amir's Agentic Marketing Skill: https://startup-ideas-pod.link/amir_marketing_skill Key Points Idea Browser now connects to Claude Code as an MCP, letting you pull project context, growth strategies, and skills directly into the terminal for building and iterating on business ideas. Paper replaces the traditional Figma-to-developer handoff by letting you design, iterate, and refine landing pages visually — all connected to Claude Code so changes stay in sync. HumbleLytics enables no-code A/B experiments that dynamically update page content without deploying new code, so you can test headlines, CTAs, and layouts in real time. Storing performance context (A/B results, revenue data, growth metrics) back into Idea Browser compounds your results over time because every future decision is informed by past data. This full stack — Idea Browser, Paper, Claude Code, HumbleLytics — creates a significant arbitrage opportunity right now because almost nobody is using it at this level. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND AMIR ON SOCIAL Humblytics: https://humblytics.com/?via=community X/Twitter: https://x.com/amirmxt Youtube: https://www.youtube.com/@amirmxt

Most creators focus on viral hits or massive subscriber counts, but Tintin Smith, former Head of YouTube for Ali Abdaal (where he helped grow the channel from 3 to 6 million subscribers and millions in revenue), reveals that true success lies in a meticulously crafted system designed to convert viewers into high-ticket clients. He breaks down the exact production system used by top educational YouTubers, outlining the critical roles, tasks, and surprisingly, what *not* to do, if you want to turn your audience into a sustainable six-figure business. From strategic positioning to the art of packaging your content, Tintin delivers a masterclass for any entrepreneur ready to leverage YouTube beyond ad revenue.Timestamps:00:00 Introduction03:30 Ali Abdaal's YouTube strategy09:50 YouTube production system overview16:15 Building your YouTube team26:00 Calls to action (CTAs) and lead magnets36:40 Editing: Why you shouldn't do it yourself44:10 Cost analysis of a YouTube team47:50 Five things the entrepreneur MUST do55:40 Five things the entrepreneur should NOT do1:02:50 The mindset of long-term YouTube success1:10:40 Highest leverage activities for YouTube growth1:14:00 Where to find Tintin SmithIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Tintin:YouTube: https://www.youtube.com/@TintinSmithWebsite: https://100kyt.comLinkedIn: https://www.linkedin.com/in/tintin-smith-9b4720174Newsletter: https://tintinsmith.kit.com100K Roadmap: https://100kroadmap.coX: https://x.com/TintinSmithFeatured in this episode:Kit: https://www.kit.com1 of 10: https://1of10.comFrame.io: https://frame.ioPsychometrics: https://psychometrics.comHighlights:03:30 Ali Abdaal's Strategy09:50 Production System16:15 Building Your Team26:00 CTAs & Lead Magnets55:40 What NOT to Do1:02:50 Long-Term Mindset

What if the real edge in markets is not in adding more assets, but in choosing fundamentally different ones? In this episode, Moritz Siebert speaks with Tom Babbedge about why alternative commodity markets offer a distinct source of diversification and trend. They explore how structural supply and demand imbalances create persistent price moves, why many financial markets behave as one during stress, and how capacity constraints shape portfolio construction. The conversation also examines how markets are selected, how execution differs from traditional CTAs, and why understanding who trades a market may matter more than any backtest.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Moritz on Twitter.Follow Tom on LinkedIn.Episode TimeStamps:00:00 - Introduction to the episode and guest02:04 - Why focus only on commodity markets03:59 - The myth of diversification through more markets05:01 - Structural differences within commodity markets06:22 - Why financial markets behave as one in crises07:57 - Capacity constraints and portfolio construction11:18 - Adding and removing markets from the portfolio13:28 - How to identify truly alternative markets16:40 - Trend quality vs trend quantity explained19:11 - Structural drivers behind commodity trends20:01 - Case study European carbon and trend persistence26:59 - Execution as an edge in systematic trading32:42 - Reducing trading costs through patience40:09 - Why investors allocate to alternative commodity strategiesCopyright © 2025 – CMC AG – All Rights Reserved----PLUS: Whenever you're ready... here are 3 ways I can help you in your investment Journey:1. eBooks that cover key topics that you need to know about In my eBooks, I put together some key discoveries and things I have learnt during the more than 3 decades I have worked in the Trend Following industry, which I hope you will find useful. Click Here2. Daily Trend Barometer and Market Score One of the things I'm really proud of, is the fact that I have managed to published the Trend Barometer and Market Score each day for more than a decade...as these tools are really good at describing the environment for trend following managers as well as giving insights into the general positioning of a trend following strategy! Click Here3. Other Resources that can help youAnd if you are hungry for more useful resources from the trend following world...check out some precious resources that I have found over the years to be really valuable. Click HerePrivacy PolicyDisclaimer

Most podcasters are using CTAs in their episodes and still getting zero clicks, signups, or sales. It's not because CTAs don't work. It's because they're placed at the wrong time, in the wrong spot, and said in a way listeners ignore. So if you're wondering where CTAs belong (and where they KILL listener engagement), how to time them so listeners don't get ad fatigue, and what to say so they feel like part of the content and not a random commercial for Better Help, this episode will help you fix it. If you're ready for listeners to (finally) start taking action, hit play and let's dive in.…4:30 – Where CTAs Actually Belong in Your Episode (And Where They Kill Engagement) 7:05 – How Many CTAs to Include Without Causing Ad Fatigue 10:20 – The 4 Types of CTAs and When to Use Each One14:10 – How to Structure a CTA So People Actually Click, Sign Up, and Buy 21:10 – How to Know What's Working (and What's Not) in Your Podcast CTAs…Recommended Ad Framework:[introduce problem][bigger problem it creates][what they've done to fix][why it hasn't worked][what they need to do instead][your solution][CTA]…Other Episodes You'll Love: Are Sponsorships Worth the Effort for Small Shows?Steal My High-Converting Episode Framework...Liked this episode? Share it with your podcasting friends!Love this show? Say thanks in true podcasting style by leaving a review.Got Podcasting Questions? Send 'em! We'd love to answer your question in an upcoming episode.Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it.Podcast SEO Mastery: Learn how to optimize your show so that it gets found by the right listeners 24/7.On-Air Coaching: Get on the waitlist for a chance to get podcasting coaching on air with Courtney....Follow Courtney for more podcasting insights:  LinkedIn | PodLaunchHQ.comSpecial thanks to our sponsor, Resonate Recordings: the exclusive implementation partner for PodLaunch® Accelerator. If you're putting out episodes but not seeing listeners, leads, or sales, ...

Matthew Bertram sits down with David Albert of CRO Metrics to unpack what is actually changing across SEO, AEO, GEO, LLM visibility, and the modern stack as tools like Claude Code make custom apps and automations feel effortless.• the shift from bloated martech stacks to custom AI middleware and small internal apps • why compliance, governance, and shadow AI access are now daily marketing risks • using guardrails and shared boilerplates to democratize internal tool building • turning years of experiment data into RAG search and predictive CRO scoring • how SEO, AI visibility, and paid traffic performance depend on on-site conversion work • practical signs a site needs CRO even when the ask is “more leads” • a modern definition of CRO built on statistical validation and incrementality • starter tools and simple first tests like headlines, CTAs, trust signals, and form friction Guest Contact Information: https://www.linkedin.com/in/davidpaulalberthttps://crometrics.com/More from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

March is the WORST month for markets in a long time. International equities getting killed Dollar Up, Oil Up, Equities Down, Bonds Down The markets Trump Card no longer works… PLUS we are now on Spotify and Amazon Music/Podcasts! Click HERE for Show Notes and Links DHUnplugged is now streaming live - with listener chat. Click on link on the right sidebar. Love the Show? Then how about a Donation? Follow John C. Dvorak on Twitter Follow Andrew Horowitz on Twitter Warm-Up - Trump may have played the wrong cards (Making up stories for markets) - Oil prices on the move - Monday highest close yet for this cycle ($105) - For Real ? End of War? Markets - WORST month in a long time - International equities getting killed - Dollar Up, Oil Up, Equities Down, Bonds Down Happy Passover and Happy Easter! - Made a brisket 2 ways! One Food item and then back to business - New trend at restaurants: " We do not use any seed oils - no, we use beef tallow..... - Reaction from crowd and recent FDA - Sunflower, Canola, Soybean (unsaturated is better....) Monday Morning Again - 7:30am Monday Morning - More BS for the markets - Talks going great... ---- Problem is that there was a severe threat that if nothing changes by next week- Iran is going to get pummeled ------Iran strikes several key targets in Middle east - Aluminum prices spike, oil prices moves higher.... - It does not look like Iran is too concerned. (Complacency or Strength?) - Unfortunate that markets are not reacting well - (Wolf?) - So we have until the day after Easter? Tuesday.... - Iran's State Media says Iran's President spoke with EU Council on the phone; says Iran is "prepared to end war" with guarantees against further attacks; EU Council President has confirmed this call - - Just moments after WTI hit $105... quickly came down to $102+/- - Everything turned higher - green across the board More Crazy Records - BTIG's Jonathan Krinsky added, "At 12:41 ET today, that NYSE TICK Index hit +2329, the highest on record back to 1993. This index measures the number of NYSE securities trading on an uptick minus those trading on a down tick at any given time of day. - For perspective, there are ~2400 stocks on the NYSE, which means nearly 100% of stocks traded on an uptick, simply unprecedented. - Prior high was 4/9/2025 when President Trump put a 90-day pause on tarrifs ---- More - S&P was up 9.5% that day and then sold off 6.5% over the next seven days Hormuz Tolls/Permits - Ships would have to pay for “safe passage” through the strait - Fees reported as high as $2 million per vessel for some tankers - Mandatory clearance and vetting by Iran's Islamic Revolutionary Guard Corps (IRGC) - Escort through a narrow Iranian-controlled corridor, primarily near Larak Island - Only “non-hostile” vessels would be eligible—a term Iran defines politically Hedge Funds and Money Managers - Plans continue - equities coming out to cash - Hedges applied - H&C is doing the same thing for portfolios - plans for what/if and action ahead of further breakdown --- There is discussion that this sets up for a nice reversal (when/if) ceasefire ------- HOWEVER - damage has been done... More.... - Heavy short sales by hedge funds and disposals by systematic investors have increased the potential for a sharp swing higher for stocks in the event of a de-escalation in the Iran war. - Hedge funds have cut global equity holdings for a sixth straight week, driven by short sales, with net disposals across all major regions and short exposure in macro products in Europe reaching a 10-year high. - Some signs of capitulation are starting to emerge among hedge funds, and the systematic community is running out of steam, with CTAs estimated to be buyers in every scenario over the next month. Capitulation of More To Come? GS Prime Book Market Metrics FRIENDLY REMINDER - It is Tax season - Tax returns due 4/15 - IRA deposits due by 4/15 Food Deal - Sysco Corp. is acquiring Jetro Restaurant Depot LLC for $29.1 billion including debt in a deal that will create one of the largest food-service groups in the US. - Jetro shareholders will receive $21.6 billion in cash and 91.5 million Sysco shares, with the company's existing management team staying in place. - The deal will give Sysco access to the higher-margin and growing cash-and-carry channel, with the combined company expected to have increased purchasing efficiencies and lower prices for customers. - This looks like a smart deal - gives Sysco new footprint and distribution Emerging Markets - According to Bloomberg: The Middle East war risks ending a run of net credit-rating upgrades across emerging markets and could trigger a new downgrade cycle as it fuels inflation and tightens financial conditions. - A prolonged Iran conflict could tilt the balance back toward downgrades, reversing the past three years when many emerging markets repaired balance sheets and implemented fiscal reforms. - The inflation shock and tighter financing conditions will weigh on all countries, according to S&P Global Ratings Director Ravi Bhatia, as higher oil prices boost revenues for exporters and strain importers. - The shift would mark a reversal from the past three years, when many emerging markets repaired balance sheets, implemented fiscal reforms and regained market access after the pandemic triggered widespread defaults and rating cuts. - A prolonged Iran conflict could now tilt the balance back toward downgrades. Oil Pries Factor - Oil prices closed at the highest levels in 3 year on Monday Market Metrics In Stupid News - Former world number one Tiger Woods was arrested on a charge of driving under the influence after his Land Rover rolled over on a two-lane road near his Jupiter Island home in Florida on Friday afternoon, the Martin County Sheriff's Office said. - Woods had been overtaking a work truck pulling a trailer at high speed when he clipped the back of it, causing his vehicle to roll onto its driver's side, Sheriff John Budensiek told a press conference. - Tiger crawled out of the passenger door before law enforcement officers arrived. A breathalyzer test at Martin County Jail returned no trace of alcohol, with investigators believing his impairment was drug or medication-related. - Woods charged with DUI, property damage and test refusal (Woods refused to submit to a urine test, an offense that carries a separate charge under Florida law. No injuries were reported to Woods or the driver of the other vehicle.) - Breathalyzer showed no alcohol; impairment believed drug-related - Woods released after spending eight hours in jail Private Credit - Now Blaming ... Private Credit - Private credit industry execs are blaming the industry for not explaining to retail about lock-ups and liquidity. - That is dumb - clearly easy to understand that you cannot get your money unless allowed by the investment firm - - Here is the fact - they would have never got $ from most retinal if they told them they could not get their money readily - so they glossed over it. USPS Surcharge - The U.S. Postal Service plans to impose its first-ever surcharge on packages to cover the rising cost of fuel and transportation, as the agency looks for ways to stabilize its finances. - The 8% surcharge will begin on April 26th Meta Glasses - Meta announced on Tuesday that it's launching two Ray-Ban smart glasses that are designed for prescription wearers. - While many people already use Meta glasses with prescription lenses, the company says these new ones support nearly all prescriptions and are built to better serve people who rely on all-day eyewear. Wearables - Whoop, the fitness and health tracking wearable company, has closed a $575 million Series G funding round at a $10.1 billion valuation — nearly triple its last reported valuation of $3.6 billion — in a deal that brings together sovereign wealth funds, major health institutions, and some of the world's most recognizable athletes. - The round was led by several VC groups, soverign wealth funds as well as THEFT - Cisco has suffered a cyberattack after threat actors used stolen credentials from the recent Trivy supply chain attack to breach its internal development environment and steal source code belonging to the company and its customers. - A source, who asked to remain anonymous, told BleepingComputer that Cisco's Unified Intelligence Center, CSIRT, and EOC teams contained the breach involving a malicious "GitHub Action plugin" from the recent Trivy compromise. Love the Show? Then how about a Donation? ANNOUNCING THE CLOSEST TO THE PIN for NETGEAR Winners will be getting great stuff like the new "OFFICIAL" DHUnplugged Shirt!     FED AND CRYPTO LIMERICKS   See this week's stock picks HERE Follow John C. Dvorak on Twitter Follow Andrew Horowitz on Twitter