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udging by the number of inbound pitches we get from PR firms, AI is absolutely going to replace most of the work of the analyst some time in the next few weeks. It's just a matter of time until some startup gets enough market traction to make that happen (business tip: niche podcasts are likely not a productive path to market dominance, no matter what Claude from Marketing says). We're skeptical. But that doesn't mean we don't think there are a lot of useful applications of generative AI for the analyst. We do! As Moe posited in this episode, one useful analogy is that thinking of using generative AI effectively is like getting a marketer effectively using MMM when they've been living in an MTA world (it's more nuanced and complicated). Our guest (NOT from a PR firm solicitation!), Martin Broadhurst, agreed: it's dicey to fully embrace generative AI without some understanding of what it's actually doing. Things got a little spicy, but no humans or AI were harmed in the making of the episode. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
"That's agency life. You are constantly evolving, there are new opportunities coming out all the time and you have to evolve".In this episode, we talked about using various topics around the agency life, using EOS, the power of good work relationships, taking time off and so much more.Martin Broadhurst UK
Patrick catches up with Martin Broadhurst about the new Vauxhalls and recent testing. The post Martin Broadhurst (Power Maxed Racing) appeared first on Talkative Broadcasting.
Patrick chats to Power Maxed Team Manager – Martin Broadhurst about the events of Snetterton. The post Martin Broadhurst (Power Maxed) appeared first on Talkative Broadcasting.
Patrick chats to Martin Broadhurst – Power Maxed Racing Team Manager. The post Martin Broadhurst (Power Maxed) appeared first on Talkative Broadcasting.
Will Facebook die? Will we see the end of Twitter? Has Google+ got a future? And what about the young upstarts Pinterest and Instagram? In their final Status Update together, Mark Saxby and Martin Broadhurst discuss the future of social media (and talk about THAT moment which caused Martin to leave the business...)
Is it worth your business being on Instagram? With the millions joining this photo sharing social media network, its potential to influence is growing. Mark Saxby and Martin Broadhurst discuss why businesses should consider joining the Instagram revolution... (find out more about Status Social at http://www.statussocial.co.uk)
Social media is more than about generating sales for your business - it can also be used to improve your customer service and turn your buyers into brand advocates. Mark Saxby and Martin Broadhurst discuss the success stories that are BT Care and Giff Gaff...
How do you know if your social media campaign has been a success? Measurement is a key part of your social media strategy but how do you do it. Mark Saxby and Martin Broadhurst discuss the issue in part 4 of How to Create a Social Media Marketing Strategy in today's Status Update...
Who should run your social media marketing campaign? How can you protect yourself from social media harm? And how can Manchester United help you with your Twitter marketing? In part three of our look at how to create a social media marketing strategy, Mark Saxby and Martin Broadhurst look at time-saving, roles and responsibilities and having a social media policy. It's today's Status Update...
Trying to promote your business through social media without a strategy is an uphill task. Without having objectives, knowing where your audience is and examining your resources, your campaign could be doomed to disaster. In the second in our four-part series of Status Updates looking at creating a social media marketing strategy, Mark Saxby and Martin Broadhurst talk about platforms and content…
There's little point trying to attract customers or get more business through social media without a strategy. Yet the temptation to dive in without having a plan is easy to give in to. So how do you put together a social media marketing strategy and what needs to be included? In the first of a four-part series of Status Updates, Mark Saxby and Martin Broadhurst talk about how to create a social media marketing strategy...
A court has decided that businesses need to do more to stop fans abusing their Facebook pages. So what does that mean to you? What is classed as abuse? And what can you do about it? In today's Status Update, Mark Saxby quizzes Martin Broadhurst about what could be a landmark in social media marketing...
When you retweet, are you endorsing that tweet whether you like it or not? Do your followers assume that if you retweet, you are saying you agree with the content? In today's Status Update Mark Saxby and Martin Broadhurst argue the rights and wrongs of a retweet...
Want more followers on Twitter, then how do you get them? Is it worth joining a "follow back" scheme? And just how important is it to have lots of followers anyway? Mark Saxby and Martin Broadhurst discuss how to get genuine followers on Twitter - ones you actually might like to engage with...
With the London 2012 Olympics just days away, what part has social media in it? Should athletes be tweeting while they compete? Should there be a special Social Media Olympics? In today's Status Update, Mark Saxby and Martin Broadhurst let their imaginations run away with them in our Olympics Special...
What is this obsession with Facebook 'likes'? Why do businesses measure the success of their Facebook pages on the number of 'likes' they get? After a week of media criticism of "fake likes" on Facebook, Mark Saxby asks Martin Broadhurst whether we're right to be so in love with 'likes'...
Does social media ruin your favourite TV programme or enhance it? Do you find yourself unable to watch TV without commenting on it via social media? Do you then get to the end of that programme feeling cold and empty? Mark Saxby and Martin Broadhurst debate whether social media is ruining television in today's Status Update...
It appears on every Facebook brand page but what exactly does 'Talking About This' mean? Is it a sign that my Facebook page is succeeding or failing and what can I do about it if the figure is low? In today's Status Update, Mark Saxby asks Martin Broadhurst about the truth behind 'Talking About This' on Facebook...
Pinterest is driving more traffic to websites than YouTube, LinkedIn and Google+ combined, according to a recent study. So how do you take advantage of that for your business? Mark Saxby asks Martin Broadhurst in today's Status Update... #Pinterest #SocialMedia
Is a qualification in social media not worth the paper it's printed on? Is a course on Facebook, Twitter, LinkedIn, etc, going to be out-of-date the moment it's over? In today's Status Update Mark Saxby discusses the issue with Martin Broadhurst and three participants on a BTEC award in Social Media for Business course...
Why bother using a hashtag and how useful is it to business? And is it right that hashtags are now creeping into ordinary conversation? Mark Saxby and Martin Broadhurst tackle the question of hashtags...
How many internal emails do you receive every day at work? How many are relevant? Is there another way involving social media? Mark Saxby asks Martin Broadhurst in today's Status Update...
Facebook advertising is one of the most powerful ways to reach your customers but how do you use it? Mark Saxby gets Martin Broadhurst to reveal the techniques in today's Status Update...
Which is the best social media dashboard to use? Which one will make managing your social media easier? And what about the new social media dashboard on the block...? Mark Saxby and Martin Broadhurst debate the merits in The Status Update...
Are politics and religion to be avoided on social media? Is it better to be bland than offensive? Martin Broadhurst and Mark Saxby debate the subject in The Status Update...
With more employers asking potential employees to reveal their private social media updates, what should you do when asked? Mark Saxby asks Martin Broadhurst in The Status Update...
Martin Broadhurst talking to BBC Radio Derby's breakfast show's presenter Phil Trow following the bullying of a cancer victim.
There's a lot of us on Facebook. Our lives are played out on social media. But how much have we to fear when it comes to our privacy? Are we exposing ourselves in a way we may later regret? Mark Saxby asks Martin Broadhurst in today's Status Update... #Facebook #Google #Online #Privacy #Protection #Safety #Security
Has Foursquare got genuine value for consumers and businesses or is it just a kids’ game being played by grown-ups? And where does Facebook Places fit into the world of check-ins? Mark Saxby asks Martin Broadhurst whether we should be paying any attention to Foursquare… #FacebookPlaces #Foursquare #socialmedia