Podcasts about Eos

Eric interviews Todd Reinhart from Reinhart Services, live at the Lawn and Landscape Technology Conference. The discussion centers on leveraging technology, particularly artificial intelligence (AI) and robotics, to scale businesses in the green industry. Reinhart emphasizes the importance of tools like ChatGPT as a "ride-along mentor" and details his company's use of AI for data analytics, robotic lawnmowers, and even experimental exoskeletons to improve efficiency and reduce injuries. The conversation also touches upon the Entrepreneurial Operating System (EOS), based on the book Traction, as a framework for business growth through vision, people management, data, processes, and accountability. Ultimately, the episode explores the transformative potential of emerging technologies and structured business systems for entrepreneurs in the landscape and pond industries. Key Takeaways: Actively integrate AI into your daily routine, treating tools like ChatGPT as a constant companion and mentor by paying for the advanced subscription model. Commit to continuous learning by regularly consuming educational podcasts and books to sharpen your mind and stay informed about new ideas. Consider implementing a structured operating system like EOS to clarify your business vision, align your team, and improve accountability and processes. Develop a visionary mindset by looking for connections between different industries and ideas to anticipate future trends and foster innovation. Prioritize self-betterment and learning from others over external comparisons, jealousy, or tribalistic thinking.

Send us a textRecorded live at the Hawaii Family Office Retreat, this powerhouse panel explores how leading investors are leveraging their entrepreneurial roots, NextGen family members, and innovative business models to allocate capital and scale effectively.Key Topics Covered:- How to source and acquire undervalued businesses from retiring founders- The “silver wave” opportunity and wealth transfer trends- Leveraging systems like EOS for scalable growth- Identifying niche asset classes like RV parks for cash flow & appreciation- Using AI to optimize hiring and due diligence- Structuring deals for both short-term returns and long-term legacy building- NextGen engagement, intergenerational wealth transfer, and family valuesWhether you're an investor, family office executive, or entrepreneur, this session is packed with actionable insights on scaling smart, building legacy, and creating resilient portfolios.

In This Episode Business growth isn't just about strategy—it's about building systems that keep everyone aligned, focused, and accountable. In this engaging conversation, host Adi Klevit speaks with Greg Benson about his journey from CPA to serial entrepreneur to EOS Implementer. Greg shares how his early career experiences, both successes and setbacks, shaped his approach to helping companies create strong leadership teams and scalable systems. They discuss the heart of the EOS model—vision, traction, and healthy—and how Greg enters the “danger zone” in meetings to address the issues others might avoid. He explains the importance of documented processes, the “followed by all” principle, and how simplicity is often the key to getting started. Greg also offers insight into his favorite industries to work with, from construction to manufacturing, and why trades-based businesses are often the most overlooked when it comes to implementing systems. This episode is packed with practical takeaways for leaders who want to strengthen their company's foundation and drive sustainable growth.  

What if the framework you're using to grow your business is the very thing holding it back? Today's guest, Michael Erath, founder of Next Level Growth, reveals why systems like EOS and Scaling Up, while helpful, often become a cage for elite entrepreneurs. Michael grew a $45M company, lost it all to fraud and a financial crisis, and came back stronger with a custom-built framework that now helps other businesses scale without the chaos. In this episode, you'll hear how Michael bounced back from total collapse, why most entrepreneurs are aiming too low, and what makes his Five Obsessions of Elite Organizations framework a smarter, more adaptable path to sustainable growth. You'll also learn why effort is your responsibility, how to rethink coaching ROI, and why pricing strategy should never be an afterthought. If you've ever felt boxed in by traditional systems or know your business is capable of more, this conversation will show you how to build the kind of company others can't compete with. Listen in and learn what it takes to grow a business that's not just successful, but elite.  — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.  — Key Takeaways: 00:00:00 Michael's turbulent business background 00:02:47 Advice for aspiring entrepreneurs  00:05:28 Investment returns on coaching  00:14:46 Growing a family business to $45M  00:20:43 Bank fraud, embezzlement, and the 2008 collapse 00:23:51 There's always a negotiation to be had  00:34:02 Starting over and building a new business 00:41:39 The EOS framework  00:44:59 The five obsessions framework  00:59:24 Michael's book and its AI companion  01:01:51 AI and business 01:04:13 Acceptance of mediocre performance  01:08:48 Outro — Additional Resources:

Join us for ⁠BookThinkers LIVE 2025⁠! Happening Novemeber 9, 2025!⁠https://www.bookthinkers.com/book-thinkers-live-2025In today's episode, we have the pleasure to interview Chef Aaron Young, author of ChefauChef: Feed the Dream: A Caterer's Guide to Purpose, Profit, and People.Aaron is a personal chef, entrepreneur, and the founder of ChefauChef LLC — a catering company built on faith, family values, and heartfelt hospitality. Since 2012, he's transformed his side hustle into a Midwest staple, serving weddings, Greek houses, corporate events, and everyday families with purpose-driven food and an unshakable belief that meals create moments.In this episode, you'll learn how to turn your personal story into a thriving business, why fun and empathy are the secret ingredients of great leadership, and what it really takes to serve others with excellence — in food, in business, and in life.We hope you enjoy this incredible conversation with Chef Aaron Young.To Learn More about Chef Aaron and buy his book visit: The Book: https://a.co/d/fwbtqcMWebsite/Socials: https://www.chefauchef.com/https://www.instagram.com/chefauchef/https://www.facebook.com/chefauchefLLChttp://youtube.com/@WhamBamLNK0:00 Intro1:32  The story & meaning behind “ChefauChef”4:05  Becoming hard working because of his parents8:23  Valuing your parents & family13:34  Sharing joy and having fun15:11  Aaron's value of fun and its impact on his business18:16  A.Y.'s first stages as a chef20:11  Lessons from a business coach22:41  Empathy, service and hospitality28:03  Creating his own catering company33:55  Natural momentum and looking for opportunities34:41  EOS & the unsexy part of running a business39:56  Where to find Aaron's book40:46  Book Suggestion: “Fans First” & some last questions

Are you looking for a Third Growth Option ℠ ? Strategic planning works best when you treat it as two jobs: setting the big vision and mapping the step-by-step path to get there. The right framework—whether EOS, OGSP, or the 1-2-3 process—can make the difference between plans that collect dust and plans that actually deliver results.• Separate “where we're going” (strategy) from “how we'll get there” (execution) • Bring 5–12 people who cover your customer, operations, and finance angles • Communicate with the 3 I's: inform → involve → inspire • Line up quick wins first so you build momentum while bigger projects take shape • Roll out with a crawl-walk-run pace—don't sprint into burnout • Skip the usual traps: fuzzy communication and impossible deadlinesWhat's worked—or flopped—for you in strategic planning? Let's swap notes.Always growing.Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com

In this episode of The Missing Secret Podcast, John interviews a special guest . Rob Dube. Who is truly an enlightened soul. He wrote an amazing book called Shine. He co-authored this book with Gino Whitman, the founder of the wildly popular EOS operating system for businesses. In this book he talks about how looking inward is the key to unlocking true entrepreneurial freedom. Does that sound familiar? And he discusses 10 disciplines for maximizing your energy, impact and inner peace. As you will see in our conversation, Rob is just a very enlightened cool guy. In the conversation John charts Rob's path to success from his early entrepreneur years. All the trials and tribulations. Then they discuss how Rob met Gino Whitman – the founder of EOS. And how that meeting played out in his life. In the interview John discusses the 10 disciplines noted in Rob's book. And they delve into each one of them. John and Rob also discuss the think it be it methodology as it relates to actually doing the 10 disciplines. As you will see, this is a fascinating discussion.Buy John's book, THE MISSING SECRET of the Legendary Book Think and Grow Rich : And a 12-minute-a-day technique to apply it here.About the Guest:Rob is a speaker, author, podcast host, founder of the do nothing leadership retreat, Visionary of the 10 Disciplines with fellow entrepreneur, Gino Wickman.Rob Dube started in business selling Blow Pops out of his high school locker. He co-founded imageOne, which has been recognized by publications like Forbes and Inc Magazine for it's people first and purpose driven culture. Rob is the Visionary at The 10 Disciplines Coaching Program, which helps driven entrepreneurs who have mastered their outer world, master their inner world.As an avid meditator and positive servant leader for 30 years, Rob is driven to share the personal and professional benefits of leading and living mindfully. With the wisdom he's collected, Rob's leadership philosophy brought him into the public arena as a highly sought-after speaker for conferences, summits, peer groups, and organizations.Rob has received rave reviews from his TEDx talk, as well as from Ford, PayPal, EOS Conference, the Small Giants Summit, the Great Game of Business and COO Roundtables.Devoted to sharing the tools and techniques that have shaped his successes, Rob organized the annual donothing Leadership Retreat, a transformative experience tucked peacefully within the Colorado Rockies. Entrepreneurs are brought together to unplug from busy lives, connect with like-minded people, and rejuvenate the mind and body.As Visionary of The 10 Disciplines, and alongside friend and fellow entrepreneur, Gino Wickman, Rob offers entrepreneurs with driven DNA the opportunity to learn and build a foundation in their lives to create peace, ease, and impact.Website: https://robdube.com/About the Hosts:John MitchellJohn's story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn't as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there's a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.His daily technique works...

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you stuck chasing new clients while ignoring the goldmine in your past customer list? Does your agency feast on projects but starve for predictable revenue? Today's featured guest knows what it's like to hit a growth ceiling and being tired of the one-and-done client hamster wheel. He shares how he pivoted his agency after becoming a HubSpot partner, why he turned to project-based work after customer habits changed following the pandemic, and how he got out of the dreaded “no man's land”. Eric Baum is the CEO and founder of Bluleadz, a HubSpot Onboarding and Implementation Agency dedicated to transforming the way companies market, sell, and service their customers through the power of the HubSpot platform. He'll discuss his cash flow challenges, pricing mistakes that almost tanked the business, and how EOS helped him escape “no man's land.” If you're stuck in the fulfillment hamster wheel or scaling past $5M feels like pushing a boulder uphill... listen up. In this episode, we'll discuss: Reinventing his agency as a HubSpot partner. The real scaling struggle: cash flow. Why project-based doesn't mean profitless. Strategic partnerships are the future. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Accidental Founder, Intentional CEO Back in the Yellow Pages era, Eric was running two service-based franchises and needed a better way to market them. He brought marketing in-house for PPC, SEO, web dev, and that hire didn't just turn things around. It turned into a new business. Fast-forward a few months, and other franchise owners across the country started asking for help. Eric spun that in-house team into an agency, and had 50 clients out of the gate. As many owners before have admitted to, Eric started out charging way too low—$250 to $500/month. “I don't know how I didn't go broke right out of the gate,” he laughs. And if you've ever undercharged in the early days, you'll feel that one deep in your soul. Reinventing the Agency (and Himself) Around HubSpot The turning point came when Eric discovered HubSpot and pivoted Bluleadz to become a certified partner. That's when the “real” agency began, as he started to study the industry and figure out what he had to do to be profitable, take care of his team, and do it without necessarily doing all the sales work all the time. From there, Eric leaned into strategy, profitability, and systems. He stopped trying to be the everything guy and started building an agency that didn't need him in the trenches every day. Fifteen years later, his agency isn't just thriving. It's structured, profitable, and on track to hit 8 figures. Life in “No Man's Land” – The $1M to $5M Plateau After fifteen years in the industry and getting closer to the eight-figure mark, one of the things that most surprised Eric was getting stuck in the ugly middle: the zone between $1M and $5M where a lot of agency dreams go to die. Many call it “no man's land,” and if you've been there, you know the pain. “It was up, down, up, down,” he says. “I'd grow, then lose key employees. Revenue would spike, then tank. I kept asking, ‘What am I doing wrong?'” The answer: a lack of structure. So about nine years ago, Eric implemented EOS (Entrepreneurial Operating System). That gave his agency the foundation it needed—vision, accountability, and a cadence to scale. It didn't fix everything overnight, but it got the business out of reaction mode and into growth mode. The Real Scaling Struggle: Cash Flow Even with all that success, Eric's biggest constraint today isn't clients or talent. It's cash. In the agency world, sometimes you can grow so fast that you can actually outpace your ability to fund it. As Eric explains, “Receivables stack up. You can't hire, build, or invest without the cash reserves in place to hit the down terms.” For instance, just this year his agency was down 20% compared to last year because of all the uncertainty for businesses. Sound familiar? So far, Eric's solution has been airtight payment terms. They moved away from waiting on client deliverables and toward milestone-based billing. They typically charge: 50% upfront 25% after month one 25% at month two or fixed date Not based on deliverables. Based on time. Why? Because waiting on clients kills momentum (and your margin). “We used to wait months to get that final 50%. Now we're often 100% paid before a project is even done.” Moral of the story? Set clear terms and stop letting clients hold your agency hostage. Project-Based Doesn't Mean Profitless If You Structure It Right Five years ago, 85% of Bluleadz's revenue came from retainers. Then COVID hit. Buying behavior shifted fast. Clients wanted results without long-term commitments. So Eric pivoted hard into project work—today, 80–85% of their revenue comes from one-off HubSpot onboarding and implementation projects. That means 50–75 new customers per month, each on 30 to 90-day timelines. The lesson: project-based doesn't have to mean chaos - if you systemize delivery and payment. However, Eric does admit he and his team had been failing to recapture clients for a second or third project. “We were just focused on getting new clients through the door.” Instead of nurturing clients post-delivery, they handed off the project and moved on. Meanwhile, past clients drifted—only to come back a year or two later in total chaos saying, “We lost our HubSpot guy. Can you help?” The opportunity cost was massive. They are currently working on recapturing these relationships. By reselling past clients, his agency could double or triple revenue in a year. The Triple-Team Model: Sales, CSM, Implementation In their efforts to start creating more lifetime value for customers, Eric's agency introduced Customer Success Managers (CSMs)—not just to check in, but to hunt for value. CSMs dig into each client's needs post-project, surface upsell or cross-sell opportunities, and feed them back to the sales team. Now they're farming the base, increasing LTV, and stacking wins without chasing cold leads. This third new role adds a new layer to his team's structure, which he now breaks down as: Salespeople close net-new deals and join key milestone calls.           Implementation Specialists own delivery and are the client's main point of contact. CSMs sit above delivery, watching for success gaps, retention issues, and upsell opportunities. “Salespeople are hunters, not farmers. Trying to make them farm didn't work. So we changed the model.” This layered structure gives clients clarity, keeps teams focused, and ensures no growth opportunity slips through the cracks. Strategic Partnerships Are the Future Another key reason Bluleadz is scaling so quickly is partnerships. They're one of HubSpot's top onboarding partners, and at one point this partnership drove most of his agency's net new leads. More recently, however, as they start to expand their efforts to engage past clients, only 40% of their leads come from HubSpot, while 30% comes from existing customers, and another 30% from their inbound marketing efforts, other strategic partners, and referrals. This makes for a more balanced pipeline: “Inbound, outbound, and strategic partnerships”. Those are the three pillars in the Playbook. You've got ‘em dialed in. As for Eric, he's all in on strategic partnerships, which he considers to be the way of the future. The One Thing Eric Would Do Differently If he could go back and give his younger self advice on agency ownership, Eric would say “Let go faster.” He held on too long to sales, finance, client services… all of it. And every time he finally let go, the agency grew again. Today, Eric has zero departmental responsibilities. His job is vision, strategy, and leadership—and it's paying off. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Cameron is joined by sisters Dominique and Flora Waples, co-founders of Restor Medical Spa. They discuss their journey into the medical aesthetics industry, the importance of defining roles in a partnership, and the challenges of balancing family and business. The conversation covers key topics such as the significance of feedback, the implementation of the Entrepreneurial Operating System (EOS), and the necessity of financial awareness and customer service in practice management. They also emphasize the importance of marketing strategies, data-driven decision-making, and the need for practice owners to invest in their future to stay competitive in the growing medical aesthetics industry.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The importance of defining clear roles in a partnership.Feedback from patients and employees is crucial for growth.Implementing EOS can streamline business operations.Surrounding yourself with talented individuals is key to success.Financial awareness is essential for sustainable growth.Marketing needs to be data-driven and consistent.Utilization rates are critical for practice profitability.Balancing personal branding with business growth is challenging.Accountability in leadership sets the tone for company culture.The medical aesthetics industry is rapidly evolving, and providers must adapt.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

“I didn't know those agents were on your team.”That's the best compliment Ben Schreiber's received recently. It came during a conversation with a couple of agents in his team's market.Why is it a compliment? The model behind his real estate team is all about the agent, not about him. He wants them running their businesses their way - including logos, marketing, and branding. It's an example of what it really means to build an agent-centric team—and what it looks like in practice, not just in theory.In this episode, the team leader of Service Plus RE and a former college tennis player and coach breaks down the philosophy, structure, and leverage behind their 25-agent, $70M-volume organization, a top-ranked team in Kentucky.Ben shares why he started a team rather than a brokerage, why he didn't name the team after himself, why he's obsessed with meeting agents where they are (whether they want to sell 6 homes a year or 40), and the three pillars are of his model (culture, support/implementation, and wealth building).Watch or listen to this conversation with Ben for insights into:How to make “agent-centric” a strategic operating principle, not just a buzzwordWhy coaching agents, like coaching tennis players, must be individualizedThe five staff roles on their 25-agent, $70M teamWhy the team isn't named after Ben and why he prefers a “Wizard of Oz” roleHow kaizen and EOS help improve your businessWhy he doesn't refer to splits and what he calls them insteadThe four things he wants agents to be doing and how that guides the leverage he providesThe level of control agents have over their marketing and branding (spoiler: it's a lot)How the team helps agents with wealth building (including their Agent Success Plan)The five core values that power team culture (integrity, service, innovation, collaboration, fun)The three readiness factors behind buying a home and joining a team or brokerageAt the end, get drive-by on the Cincinnati Bengals, University of Illinois tennis, 1990s sweatshirts, and … this show!Mentioned in this episode:→ Kaizen https://kaizen.com/what-is-kaizen/→ EOS episode https://www.realestateteamos.com/episode/eos-principles-scale-faster-real-estate-harvey-yergin→ eXp Team Leader Academy https://life.exprealty.com/exp-realty-team-leader-academy/→ Andy Mulholland episode www.realestateteamos.com/episode/mastering-real-estate-business-financials-andy-mulhollandConnect with Ben Schreiber:→ Ben at ServicePlusRE dot com→ https://www.serviceplusre.com/Follow Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

Today our own Chris Nichols sits down with Jaye Eubanks from United Bank in Georgia. Jaye shares how he and his team use the "EOS" operating system to increase team productivity and performance. The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees SouthState Bank, N.A. - Member FDIC

In Episode 89 of the Digital Velocity Podcast, Erik Martinez welcomes Evan Blumenthal, certified EOS Implementer and business revenue growth consultant, to unpack how the Entrepreneurial Operating System (EOS) empowers businesses to overcome stagnation, clarify leadership roles, and drive meaningful, measurable progress. Evan shares his personal journey from Walmart associate to family business executive to EOS consultant, explaining how this flexible yet structured framework helped revitalize a 147-year-old family-run company and can do the same for DTC and entrepreneurial brands struggling with misalignment, unclear vision, or process bottlenecks. This episode is imperative for founders, executives, and team leaders seeking: Clear definitions for accountability and leadership structure through tools like the Accountability Chart Practical guidance on how to identify, discuss, and solve persistent business problems at their root How to use 90-day goals and short-term prioritization to accelerate long-term success A culture-first approach to growth, powered by shared core values and disciplined execution Whether you're scaling a high-growth ecommerce brand, leading a lean marketing team, or stuck at a plateau in your business, Evan offers a compelling case for how EOS creates traction by helping organizations focus, simplify, and thrive—one quarter at a time. Listen to learn how EOS can transform your business from reactive chaos to strategic momentum.

What if I told you that you might be the one holding your practice back from its full potential?In this week's Five Minute Friday, I'm taking a hard—but necessary—look at how we as orthodontists resist the very things that could help us most. Whether it's adopting AI, implementing stress-reducing systems, or even saying “yes” to a meeting that could reshape your future, too many of us fall into the trap of thinking we've already got it figured out.This episode isn't just about AI (though we talk about that too). It's about mindset. It's about execution. And it's about learning to recognize when your own comfort zone has become your biggest obstacle. I'm asking you to reflect—brutally—on where you're saying “no” to opportunities you should be embracing. Because at the end of the day, when you don't act, you're not just cheating yourself… you're cheating your team, your patients, and your family.“When you don't execute, you're not just cheating yourself. You're cheating your team, your employees, and your family. It's bigger than you.” - Chad Wright“You could be your own worst nightmare in keeping you from getting what you need.” - Dr. Glenn KriegerKey Takeaways- Intro: Orthodontists & adoption resistance (00:00)- Why we delay adopting proven innovations like AI (00:50)- Leadership blind spots: "I know better" syndrome (02:30)- EOS, Summit, and the next evolution: Vanguard Intensive (04:20)- Execution vs. excuses—what's really stopping you? (06:00)- Are you the bottleneck to your practice growth? (07:45)- Final challenge: Say “yes” more often (09:00)Additional ResourcesIf you want this kind of transformation for your own team, join me at the final Orthopreneurs Summit in Vegas this September. Go to opSummit2025.com and grab your seat today. Payment plans are almost gone and passes are disappearing fast. This will be the most impactful event you'll ever attend—don't miss it.- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

Gino Wickman reveals how high achievers can find inner peace while still maintaining their drive.— YOU'LL LEARN — 1) The foundational disciplines that lead to inner peace2) How to teach your ego to chill3) Why to shift to thinking in 10-year timeframesSubscribe or visit AwesomeAtYourJob.com/ep1082 for clickable versions of the links below. — ABOUT GINO — Gino Wickman is a renowned entrepreneur, speaker, coach, teacher, and author, best known for founding EOS Worldwide and creating the Entrepreneurial Operating System® (EOS®), a comprehensive framework that has impacted over 250,000 businesses worldwide. Gino is also the author of the award winning, best-selling book, Traction: Get a Grip on Your Business, along with seven other books. Gino is deeply committed to helping entrepreneurs achieve their vision. Through his books, coaching, and the EOS® framework, he has equipped hundreds of thousands of entrepreneurial business leaders with the tools and insights needed to get everything they want from their business and life. The five pieces of content that Gino created helps entrepreneurs and leaders wherever they are on their journey—from start up to sale to inner peace.• Book: Shine: How Looking Inward Is the Key to Unlocking True Entrepreneurial Freedom• Free chapter: HOW LOOKING INWARD IS THE KEY TO UNLOCKING TRUE Freedom• Website: GinoWickman.com• Website: The10Disciplines.com— RESOURCES MENTIONED IN THE SHOW — • Study: “Just think: The challenges of the disengaged mind” by Timothy D. Wilson et al.• Book: Letting Go: The Pathway of Surrender by David Hawkins— THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome• Plaud.ai. Use the code AWESOME and get a discount on your order• LinkedIn Jobs. Post your job for free at linkedin.com/beawesome• Quince. Get free shipping and 365-day returns on your order with Quince.com/AwesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Confessions of a B2B Entrepreneur, Jeff Rudner, host of 5 to 50: Financial Strategies for Growing Companies, interviews Tom Hunt, Founder and CEO of Fame, to reveal how he built a B2B podcast agency to £4M ARR without external funding. Tom shares lessons from 17 previous business attempts, emphasizing the critical role of financial discipline and the power of hyper-focus on core services. Discover his unique risk assessment framework, practical EOS implementation, and the vital role of culture in scaling. This episode delivers actionable strategies on cash flow, profitability, operational efficiency, and team incentives, demonstrating why doing less exceptionally well is the key to lasting growth.

Send us a textCan creativity and tech leadership co-exist? In this captivating episode, Joey Pinz welcomes John Snyder, CEO of NetFriends and longtime pottery enthusiast, for a thoughtful conversation on scaling a business while staying rooted in service.John shares the full arc of his MSP journey—from tech support to majority owner—emphasizing lessons learned through trial, burnout, and eventually, balance. He reveals how pottery taught him patience and process, while leadership demanded strategic delegation and the courage to ask for help. Learn how John turned marketing into a recruitment magnet, brought in a business partner to sustain growth, and leveraged EOS to transform NetFriends from a scrappy startup to a scalable service machine.

Title: I've Read 236 Business Books – Here Are the 12 That Will Make You Rich  Summary:  In this video, Seth Bradley, a successful real estate investor and former attorney, shares a curated list of the 12 most impactful business books that significantly changed his approach to wealth generation, investing, and entrepreneurship. He expresses his frustration with the majority of business literature but firmly believes in the transformative power of these selected titles. Seth emphasizes that achieving financial freedom involves moving away from traditional employment and cultivating a mindset geared toward asset building and strategic operation. Each book he mentions has played a critical role in shaping his journey, providing strategic thoughts on productivity, relationship management, and scaling businesses. The emphasis is not merely on the content of the books but on applying their principles to realize tangible success. Furthermore, he wraps up the discussion by encouraging viewers to take action by reading these books and applying their teachings to improve their financial status and life in general. Links to Watch and Subscribe: https://www.youtube.com/watch?v=7QXX37vgJPE&list=PLSfheWyV7beFqERLX4ebBUJ4SmzmF6z8e&index=4 Bullet Point Highlights: Transformative Reading: Seth Bradley highlights 12 business books that transformed his financial mindset. From Employees to Investors: Books teach the importance of shifting from earning through employment to making money through investments. The Power of Mornings: The “Miracle Morning” book stresses the significance of a structured morning routine for success. Execution Over Perfection: “The Lean Startup” emphasizes launching quickly and improving based on feedback. Relationship Building: “How to Win Friends and Influence People” underscores the importance of communication and building relationships in business. Mindset Shift with 10x Rule: Grant Cardone's “The 10x Rule” encourages ambitious thinking and significant effort to achieve exceptional results. Love Languages in Business: “The Five Love Languages” reveals how understanding different communication styles can enhance business relationships. Transcript: (Seth Bradley) [Music] I've read 236 business books and let me tell you honestly most of them are a complete waste of time but these 12 these are the ones that actually made me Rich these books change the way I make money I invest and I run my businesses and before you ask no I'm not including Rich Dad Poor Dad why because it's the purple Bible and if you don't know that one you're already behind so real quick if you don't know me I'm Seth Bradley really estate investor Capital Riser and former big law attorney I left a   multiple sixf figureure corporate career because I realized I'd never get rich working for someone else at least not wealthy I don't mess with stocks I don't waste time on 401ks I build businesses and I buy assets so if you want to break free from the 9 to-5 start raising capital and actually control your financial future this is the list you need this is the real playbook for Financial Freedom the books that shaped How I build wealth just stick around and at the end I've got a book you'll never   expect but it might be the most important one on the list all right let's get into it book number one it is Robert kosaki cash flow quadrant kosaki breaks down the four ways people make money employee self-employed business owner and investor most people spend their whole lives on the left side trading time for money the rich they're on the right side where businesses Investments make them money while they sleep you know I was making six figures as a lawyer but I was still on the wrong side that's when I knew I had to start   buying assets the second I understood this what my man was saying in this book I stopped thinking like an employee and starting moving towards Financial Freedom book number two Miracle morning by how El Rod now it's a solid morning routine is a cheat code for Success when I'm consistent with mine I dominate when I slack off my entire day suffers this book gives you a proven structure to start your day like a high performer if you don't control your mornings you don't control your life one of the   biggest takeaways for me was how much intentionality matters if you wake up and immediately start reacting to your world rather than you dictating how you perceive the world emails notifications demands you're already behind but if you take time to focus on yourself set goals and visualize success you'll operate at a much higher level this book will give you the tools to craft a morning routine that sets you up for Success now I do have to say that my morning routine is changed over time I read that book I had   a very structured morning I started out I needed that discipline but now I don't necessarily need it as much because I can really get into that flow get into that zone a lot easier I get up I make coffee I take my supplements I sit down and I start doing the hard work first so that morning routine whatever works best for you sometimes you need that structure and discipline to get going then once you kind of harness how you can do that you no longer need to take all those steps number three the 4our   work week by Tim Ferris now this one gets a lot of attention and also a lot of criticism but this book it taught me that time is the most valuable asset it's really not about working less and working 4 hours a week I mean for some people maybe but really it's about working smarter before reading this I was deep in the weeds of every task emails admin busy work this book just showed me how to automate how to Outsource how to focus on only high value moves and if you're always busy but not really making real progress this   book will change your mindset completely jump into that one for sure here we go book number four traction by Gino Wickman I still use this book every single day most businesses fail because they're a disorganized mess no systems no accountability that was me when I started out and that's how a lot of businesses start out traction fixes that I remember when I first started to grow my real estate business and my legal business at the same time along with the gyms and some other things I had no clear structure no direction and frankly   I was working my ass off but wasn't actually growing this book showed me how to implement the entrepreneurial operating system EOS and you can adopt a name for yourself like rais law operating system for me which is just a fancy way of saying here's how to actually run a business that doesn't depend on you doing everything yourself if you're stuck in the weeds this book is absolutely mandatory book number five The Seven Habits of Highly Effective People by Steven cubby success isn't luck it's built on habits and this book   lays them all out the biggest game changer for me be proactive and focus on what you can control not what you can't most people react to life and they wait for things to happen to them and to complain about them but wealthy people we make things happen this book helped me move from being reactive to strategic if you feel like life is happening to you instead of for you this book will completely change your mindset be sure to pick that one up read it every single year book number six the e- myth   Revisited by Michael Gerber if you're doing everything in your business then you don't own a business you own a job and that was me before this book I used to think that being an entrepreneur meant grinding 24/7 and sometimes we still do I still do but all I was doing back in the day was creating a high-paying high stress job for myself and that's not the point this book showed me why systematizing your business is the only way to truly scale once I implemented these systems I was able to step back work on the a big   picture and finally grow instead of just survive book number seven The Lean Startup by Eric rise most people wait way too long to launch they overthink they over plan they never execute this book teaches you the exact opposite launch first improve later I wasted so much time like many of us early on just trying to perfect things before putting them out there this book changed how I approach every every single business now I focus on launching fast testing and adapting if I read this earlier I would   have saved years maybe decades the best businesses don't come from perfect planning they come from Quick execution and constant learning book number eight How to Win Friends and Influence People by Dale to Carnegie business is all about relationships and if you don't know how to communicate you're screwed this book taught me how to build connections negotiate better and influence people without being manipulative of course but if you're going to raise Capital you're going to close deals this book is an absolute   must read I apply these principles every single day they're simple in concept but they're harder to execute consistently whether it's working with investors Partners employees team members this book is the foundation for strong relationships in business and also in everyday life book number nine the 10x rule Grant Cardone you know he says a lot of controversial things some people give him Flack but this dude knows how to make money most people think too small not Grand this book forced me to build bigger execute at a higher level   because everything worth doing takes 10x more effort than you expect if you apply this mindset you're going to stop making excuses and you're going to start making big moves the most powerful lesson here to me average actions they lead to average results if you want to dominate in business and in life you have to push way far beyond what's reasonable that's what separates High performers like us from everyone else if you want success this book will force you to raise your standards always do 10x more and 10x   higher all right book number 10 who not how Dan Sullivan this one's incredible successful people don't ask how do I do this they ask who can do this for me who can help me with this this mindset shift completely changed how I run my businesses instead of wasting time learning everything myself I hire experts I ask for help and I let them execute at a higher level before this book I was stuck in the mindset of trying to figure out everything myself once I embrac the who not how principle I stopped being the bottleneck in my own   businesses but now I focus on finding the right help finding the best people to execute finding experts in their fields rather than trying to do everything myself so if you struggle with delegation this book is an absolute GameChanger book number 11 how Elrod Strikes Again The Miracle equation so this book it's simple right unwavering Faith plus extraordinary effort and I know that sounds a little kind of flu fluey and that's not really me and it might not be you either but look I mean I say that Mantra to myself every single   day it gets hard sometimes so if you don't believe success is inevitable and you're not willing to put in the work an insane amount of effort then you're never going to make it one of the biggest lessons from the book is that mindset alone it's not enough you have to back it up with absolute Relentless action you can't just hope for Success you have to put in the work consistently every single day no matter what no matter how you feel no matter what's going on no matter what obstacles arise this book will shift your perspective on   commitment and perseverance remember that saying preach it to yourself every day when gets hard all right book number 12 I told you it would be a surprise on the list I don't think this makes anyone's list for a business book but number 12 the five love languages by Gary Chapman you've all heard of it but let me explain a relationship book sure but business is all about relationships if you don't know how to connect with people you're never going to succeed at a high level this book taught me that   people communicate and they receive value in different ways whether it's clients it's Partners its employees knowing how someone feels appreciated will change how you do in your business and how successful you ultimately are for example some people value words about affirmation While others need tangible recognition once I started applying these principles in business and you keep it in your head for all conversations I became a better leader a better negotiator and a better connector if you want to improve your ability to   work with people which you will this book will give you an edge a relationship book yes but business is all about relationships remember that if you don't know how to connect with people you'll never succeed at a high level all right there there you go folks the 12 business books you need to Succeed in Business and honestly in life generally read those 12 put them on repeat read them every single year which book hit you the hardest drop a comment below I want to know which one resonated with you the most if you found this   valuable hit that like button or subscribe whatever you're watching this on and share it with someone who needs it these books absolutely change my life and they can do the same for you now go take action read those books apply those principles and let's get this money let's go [Music] Links from the Show and Guest Info and Links: https://www.youtube.com/watch?v=7QXX37vgJPE&list=PLSfheWyV7beFqERLX4ebBUJ4SmzmF6z8e&index=4 https://www.instagram.com/p/DHZAmMtTXDA/ https://x.com/sethbradleyesq/status/1902426622608994373 https://www.linkedin.com/posts/sethbradleyesq_wealthbuilding-moneymoves-businessbooks-acthttps://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en

In this episode, Rick speaks with Alloy franchise business coach Kelly Johnston about her role with Alloy franchisees.With a career spanning over 30 years in both education and fitness, Kelly brings a rare mix of coaching, leadership, and business acumen to the table.Rick and Kelly dive into what makes Alloy's franchise support system unique, from structured director calls to personalized coaching and operational audits. Kelly shares insights on franchisee success, emphasizing the importance of accountability, team cohesion, and staying coachable, regardless of experience.This episode offers a behind-the-scenes look at how Alloy ensures its franchises aren't just operational but thriving. They discuss tools like EOS and L10 meetings, along with Kelly's role in coaching directors and helping owners move from pre-sale to full operation.If you're curious about what it takes to succeed in the franchise fitness world or want an inside look at Alloy's support system, this is a must-listen.Key TakeawaysIntro (00:00)Kelly's background in fitness and education (03:03)Kelly's role as Franchise Business Coach (05:53)Supporting new franchises post pre-sale (10:15)What sets top owners apart (12:57)Traits of strong directors and coaches (16:56)Coaching and training effectiveness (18:26)The importance of a growth mindset (21:23)Franchise success as a personal development opportunity (23:09)Lighthearted talk about taming wild animals (24:13)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Elawvate's “Build & Grow Your Law Firm” podcast devotes its third episode to EOS, or “entrepreneurial operating system.” Your guide is Megan Piper, a certified EOS implementer who coaches clients along their journey from “chaos to cohesion.” In this conversation with hosts Ben Gideon and Jeff Wright, she describes how law firms can leverage EOS to clarify their vision, drive accountability, and scale effectively.Subscribe to Elawvate: Build & Grow Your Law Firm now!Learn More and Connect☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright | LinkedIn ☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPods

In this episode of Created for This, Danielle is joined by Corey Gray, a general manager at Beyond Wow Plumbing with a unique career path and a personal journey steeped in homeschooling and trades.   Corey shares his experiences growing up as a homeschooler, how it influenced his values of ownership and self-leadership, and his journey into the trades.   He discusses the importance of planning and setting goals, using the entrepreneurial operating system (EOS), and how those strategies can help business owners focus their energy effectively.   Corey also emphasizes the growing acceptance of trades as a viable path to generational wealth and offers insights on how to integrate leadership skills between personal and professional life.   The episode wraps up with a heartfelt message on the importance of supporting systems and legacy in both business and family life.   00:00 Introduction to Created for This 00:37 Meet Corey Gray: A Unique Career Path 02:20 Corey's Personal Life and Family 03:17 The Impact of Homeschooling on Leadership 10:07 Journey into the Trades 17:32 Marriage and Moving for Career Growth 20:35 Focusing on Strengths and Leadership 31:33 Creating Generational Wealth through Trades 42:05 Final Thoughts and Encouragement More about Corey Corey is the general manager at Beyond Wow Plumbing in Austin, Texas, where he specialize in turning bold visions into systems, scorecard and leadership framework that actually work in the real world of the trades. As he said, he started in his family business, earned his master plumbing license and have since shifted from working in the business to working on the business by building leaders and eliminating bottlenecks. His personal mission is to elevate the trades by creating cultures of relentless ownership or teams, execute with clarity and back without needing to be micromanaged. He's led leadership transformation efforts, built scalable accountability systems, and reimagined industry best practices to align with local organizational culture and built tools that feel deeply human while being operationally rock solid. His faith informs how he leads and builds, and he's especially passionate about helping other men lead with clarity capacity and conviction, both in business and in life He was homeschooled and am the husband to my high school sweetheart Melissa (also homeschooled) for 16 years and new father to our one year-old daughter Gabrielle and soon-to-arrive son Ezra. His LinkedIn If you're in the local Austin, TX area and need a great plumber, check out Corey's company, Beyond Wow.

Why you should listenChris Brisson reveals how SMS achieves 98% deliverability rates compared to declining email open rates, giving tech consultants an unfair advantage in client communication.Learn the "Textize Your Business" framework that turns every touchpoint in your client journey into a conversation starter, from lead generation to getting reviews and referrals.Discover real case studies including how one speaker converted 150 event attendees into $25,000+ of lead value using simple QR codes and SMS automation.You're probably still over-relying on email and LinkedIn to reach prospects and clients - and missing out on the channel with the highest engagement rates. As a tech consultant, this could be costing you deals and dragging out your sales cycles. In this episode, I talk with Chris Brisson, who's been in SMS marketing since 2009 and built SalesMessage to help businesses "textize" their operations. We dive deep into how SMS integrates with platforms like HubSpot, Salesforce, and Pipedrive, plus the AI-powered agents that can handle responses 24/7. Chris shares the exact frameworks for turning cold leads into warm conversations, reducing no-shows, and scaling client communication without adding overhead.About Chris BrissonChris Brisson is the founder and CEO of Salesmsg (read as “sales message”), a leading AI-powered SMS platform designed to help businesses engage, qualify, and convert leads at scale through two-way text messaging. A serial entrepreneur and seasoned SaaS operator, Chris has bootstrapped Salesmsg into an 8-figure ARR business while maintaining strong profitability and a high-performing team culture.Previously, Chris founded Call Loop, one of the earliest voice and text broadcasting platforms, and has spent over 15 years building direct response marketing systems and SaaS products. Today, he's at the forefront of AI-driven customer engagement, leading the charge to “Textize Your Business”—a methodology that empowers companies to turn messaging into their most effective conversion channel.Chris is also an EOS-driven founder, speaker, and growth strategist who's passionate about helping fellow entrepreneurs unlock scalable systems, dominate niche markets, and design companies that are both profitable and purposeful.Resources and LinksSalesmessage.comChris' LinkedIn profileClaude.aiPrevious episode: 626 - Are You Building a Business or Just Buying Yourself a Job?Check out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringFree Training for AI & Tech Consultants Ready to Stop Trading Time for MoneyJoin our newsletterSuggested resource

What if I told you your team is capable of solving your biggest practice problems—but you've never trained them to think that way?In this 5 Minute Friday, I'm diving into a leadership shift that changed everything for my practice. After facing major team turnover, I had to rebuild—and I realized I'd spent years teaching people what to do, but not how to think. So I re-engaged with EOS tools, revisited how I run meetings, and started asking my team better questions. What happened next blew me away.This episode isn't about policies or procedures. It's about mindset. I'll walk you through how I restructured meetings, challenged my team with real “boulders” to move, and helped them unlock a level of creativity and problem-solving I didn't know they had. If you're still running the show solo or spoon-feeding solutions, this episode will challenge you to think differently—and help your team rise to their full potential.Key TakeawaysIntro & team turnover reflections (00:00)Rethinking team meetings and using EOS structure (00:40)What are "boulders" and how do they create change? (01:25)Why your team may not be thinking (and how to fix it) (02:10)The difference between education and creativity (02:45)Leading your team to solve problems on their own (03:30)Wrap-up: When you train people to think, they surprise you (04:50)Additional ResourcesIf you want this kind of transformation for your own team, join me at the final Orthopreneurs Summit in Vegas this September. Go to opSummit2025.com and grab your seat today. Payment plans are almost gone and passes are disappearing fast. This will be the most impactful event you'll ever attend—don't miss it.- For more information, visit: https://orthopreneurs.com/- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs

In this episode, James Bates from QVO Hospitality shares the journey from the inception of his business in 2014 to its current status with multiple restaurant locations. Over nearly a decade, James and his team have navigated various challenges, including Brexit, COVID-19, and fluctuating economic conditions. Throughout their journey, they have utilized the EOS framework to systematize and scale their operations. The discussion delves into how the company maintains momentum and clarity in an industry fraught with difficulties, the importance of culture and values, and the strategic moves that have allowed them to expand. James also discusses their latest venture in Chester and offers insights into maintaining drive and ambition in the face of adversity. With stories of daily operations, challenges, and insights into their future plans, this episode offers a comprehensive look at what it takes to grow and sustain a hospitality business.Connect with James:https://www.linkedin.com/in/james-bates-b1128060/https://www.instagram.com/jaymaray_/james@qvohospitality.comwww.maray.co.ukwww.buyers-club.co.ukwww.theoneoclockgun.pubBook:https://uk.bookshop.org/a/8596/9781936661831This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

July 30, 2025   In this value-packed episode, host Pete Neubig talks with Inaas Arabi, MBA, CEO of Block & Associates Realty, about how to scale a property management business the right way. Inaas shares how Block uses tech stacks, AI, and custom-built workflows to reduce work order volume, streamline communication, and enhance operational efficiency. They dive into the importance of building capacity before taking on growth, how international team members can expand PM bandwidth, and the role of systems like EOS and ticketing tools in driving performance.

10:05 – 10:22 (17mins) Weekly: Tim Jones @SpeakerTimJones “The Tim Jones and Chris Arps Show” weekdays 4p-6p on NewstalkSTL 10:41 – 10:56 (15mins) Jack Spencer Senior Research Fellow for Energy and Environmental Policy, Center for Energy, Climate, and Environment at The Heritage Foundation Heritage.org @Heritage TOPIC 1: The need for Nuclear Energy in The U.S. Trump’s Executive Orders Are the First Steps in a Nuclear Revolution Trump’s EOs could not only expand U.S. commercial nuclear energy but also easily revolutionize commercial nuclear power. The United States needs to overhaul how it fuels its reactors and manages that fuel once it is used. Given the abject failure of the current system, this is exactly what is needed.See omnystudio.com/listener for privacy information.

What if everything we believe about family, legacy, and love is just a cultural illusion layered over millions of years of primal instinct?Tim Ash, executive advisor, bestselling author, and evolutionary psychology expert, forces us to wrestle with this uncomfortable question. As CEO and co-founder of a digital optimization agency, Tim helped create over $1.2 billion in value for companies like Google, Expedia, and Facebook. But his real expertise lies in understanding the primal brain that drives all human behavior.In this fascinating conversation, Tim reveals how evolutionary psychology impacts everything from family business succession to marketing strategy to relationship dynamics. Discover why traditional family business advice might be fighting against millions of years of human evolution, how to properly initiate employees into your tribe, and why your personal purpose determines your company's success.This episode pulls back the curtain on the biological forces shaping your business decisions—whether you realize it or not.0:00 Intro3:14 From AI Research to $1.2 Billion in Digital Growth6:37 Why Evolution Only Cares About Reproduction, Not Happiness10:35 The Surprising Truth About Grandparent Investment Patterns14:22 Why "We're All Family" May Be Sabotaging Your Business20:26 The Fractional Executive Solution for Mid-Market Companies26:03 Brand Voice: The One Thing You Can't Outsource31:14 The Four Elements of Tribal Initiation in Business39:56 Primal Dating: The Science Behind Modern Relationship Failure44:41 Why 50% Divorce Rate Threatens Family Business Planning51:36 The Minimum Relationship Framework for Business PartnersResources Mentioned:

Ready to Build a Private Practice People Actually Want to Work In? If you've ever wondered what it really takes to build a group practice with heart, soul, and systems that don't make your team want to scream into a pillow, this episode is for you. Gordon sits down with the brilliant (and refreshingly honest) Tara Vossenkemper, founder, leadership nerd, and culture whisperer, to talk about the magic behind creating a practice culture where therapists actually feel seen, supported, and inspired. They're diving into everything from core values that aren't just fluff, to EOS (aka the operating system your practice didn't know it needed), to why fart jokes and quarterly meetings both matter when you're leading a team. Whether you're just starting to build your group or looking to breathe new life into a burnt-out culture, this episode is packed with wisdom, wit, and seriously helpful takeaways. Resources Mentioned In This Episode  Read the show notes here Watch on YouTube  Use the promo code “GORDON” to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Meet Tara Vossenkemper Tara Vossenkemper, PhD, LPC, is a group practice consultant, owner, and speaker who helps owners and leadership build thriving teams and cultures (without losing their minds in the process). Known for blending humor with actionable insights, Tara leverages her own experience running a successful mid-size group practice to help other leaders tackle hiring challenges, streamline their systems using EOS, and create workplaces people genuinely love. When she's not podcasting about practice ownership or facilitating masterminds, you'll find her traveling the country in an RV, homeschooling her kids, and dreaming of one day planting a chestnut orchard and getting back into homesteading. Website Podcast

In another episode of Better Business, Better Life, host Debra Chantry-Taylor is joined by Lacey Hayes, a seasoned EOS Implementer with a deep background in hospice care and organisational growth. Lacey shares how EOS helped scale a hospice business from $45 million to $78 million, and the lessons that apply to any growth-focused business. They explore the tools that made the biggest impact, like the meeting pulse and Level 10 meetings, and how they shifted communication and accountability across a team of over 400 employees. Lacey stresses the importance of anchoring tough conversations in the company's purpose and vision, using core values as a compass for leadership. Together, they talk about how to spot the right people for the right seats, how to keep values alive throughout the organisation, and why external facilitators are crucial in complex settings like family businesses. Whether you're new to EOS or deep in implementation, you'll gain actionable ideas to keep your team focused and connected to a larger mission. CONNECT WITH DEBRA:         ___________________________________________         ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►Connect with Debra: ⁠debra@businessaction.com.au ⁠ ►See how she can help you: https://businessaction.co.nz/       ____________________________________________         GUEST DETAIL: ► EOS Implementer - Lacey Hayes   ► Lacey Hayes - LinkedIn    Episode 233 Chapters:   00:00 – Introduction  03:04 – Transition to EOS Implementation   05:16 – Impact of EOS Tools and Meetings   08:51 – Structuring the Organisation and Accountability  11:21 – Processes and People in EOS   16:43 – Using EOS Tools for Evaluation and Improvement 24:01 – The Role of Purpose and Vision in EOS   30:43 – Anchoring Hard Conversations in Purpose   33:23 – Engaging the Entire Team in the Vision   36:24 – Final Tips and Recommendations 

Running a business can start out exciting, but it doesn't take long before the pressure creeps in. Suddenly, you're juggling way too much—managing people, solving problems nonstop, and questioning if all this effort is even getting you anywhere. The worst part is when the harder you work, the more stuck you feel, like you're just spinning your wheels. It's not about laziness or lack of drive; it's just that chaos slowly becomes the norm, and breaking out of it feels impossible. https://www.youtube.com/watch?v=kBuJSJPZKcw Will Watrous is an entrepreneur turned EOS implementer after burning out from rapid business growth. He now guides leaders in creating focus and alignment within their teams. Today, he talks about EOS—how it helps businesses streamline operations and improve team health. He mentions books like Traction and Work the System as helpful resources. Stay tuned! Resources: Run Your Business on EOS! Connect with Will Watrous on LinkedIn

In This Episode What happens when a teacher's heart meets a fintech visionary mindset? You get Jennifer Lau-Hatcher. In this episode, Adi Klevit interviews Jennifer on her journey from education to launching 1 & Fund, a fintech company solving financing challenges in the home improvement sector. Jennifer shares how her time at Synchrony Financial shaped her approach to user-friendly training systems—like gamified learning modules built around mobile-first design. These early innovations laid the groundwork for the customer-centered, systems-driven company she would later co-found. As Jennifer and her husband scaled 1 & Fund, they quickly realized the power of processes and implemented EOS from the very start—even when it was just a three-person team. The conversation dives deep into why standardized procedures are the foundation of any scalable business. Jennifer also explains the strategic reasons behind merging with One Click Contractor to consolidate tech stacks and streamline the estimating-to-payment experience. Beyond the business, Jennifer opens up about her personal goals, including launching a podcast called The Conscious Creator Community and finally writing her long-awaited books. Whether you're in fintech, trades, or any growth-stage company, this episode offers invaluable lessons on combining systems thinking with mission-driven leadership.

In today's

What happens when your agency hits a growth ceiling—and brute force stops working?In this episode, Steve Maly shares what finally pushed him to adopt EOS, how it changed his team's rhythm and decision-making, and why hiring a $500 intern changed the trajectory of his business.Here's what you'll take away:How to spot the real reason your growth has stalledThe hidden value of weekly meetings (done right)Why structure matters more than toolsHow to think like a strategist—not just a founder

Trevor McCandless is the Founder and Chief Entrepreneurial Officer at Fusion CPA, a boutique financial advisory firm specializing in tax planning, accounting, and business advisory services for growth-minded entrepreneurs. Under his leadership, Fusion CPA has grown into a dozen-CPA powerhouse, delivering tailored financial strategies through its proven three-step framework — Stabilization, Strategy, and Scaling. Trevor holds a bachelor's degree in accounting from the University of Florida and a master's in taxation from Georgia State University. He is a strong advocate for leveraging technology (NetSuite, QuickBooks, AI tools) and the EOS methodology to streamline operations and build high-performing finance functions. In this episode… What if your tax strategy could be so effective that it allowed you to live on a tropical island while building a thriving business? Most people assume financial freedom and lifestyle flexibility are years away — if they're possible at all. But what if the right planning, mindset, and tax approach could make that dream a reality? Trevor McCandless, a CPA and tax strategist, shares how he transformed his childhood lessons, relentless curiosity, and financial savvy into a dynamic career that combines entrepreneurship with lifestyle design. Trevor highlights the value of strategic “laziness,” advocating for hard work early in life to enjoy greater freedom later. He emphasizes building financial resilience, avoiding unnecessary debt, and prioritizing clarity in family-business relationships. His journey — from selling pens in elementary school to launching multiple businesses and relocating to Puerto Rico for tax advantages — offers a blueprint for others looking to structure a life-first business model. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Trevor McCandless, Founder and Chief Entrepreneurial Officer at Fusion CPA, about how to minimize taxes, build lasting businesses, and design a meaningful life. Trevor also shares why he moved to Puerto Rico, how he handled burnout during COVID-19, and why he's now championing family-run businesses in his upcoming book.

Babak Nikraftar started in construction in 2001 after attending school in Vancouver. His first role was redoing faulty building envelopes on condos in the Pacific Northwest. He then returned to school to study construction management and later joined a local high-rise developer. Today, Nikraftar runs two companies: Forte Projects which focuses on new construction and CondoWorks for condo remodels and interior design. In this episode, Nikraftar shares how early lessons in construction failures shaped the way he builds today. He discusses how he leads his team, makes new hires, and structures two businesses for long-term growth. In this episode you'll learn: How Nikraftar built a rigorous, multi-step hiring system that filters candidates through applications, timed testing, video submissions, and core values alignment What it takes to lead a team with structure, not control What to consider when building complementary businesses under the same leadership A simple formula Babak uses to decide when it's time make a new hire How implementing EOS brought clarity, accountability, and direction to the team Listen to the episode to learn more. Resources: Learn more about CondoWorks Transformations here and Forte Projects Ltd here. Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

Why do family businesses always end up as the punchline in Hollywood?From “Billy Madison” to “Succession”, from “Tommy Boy” to “The Righteous Gemstones”, family businesses are entertainment gold because of their dysfunction. But behind all that chaos lies a blueprint for what NOT to do—and more importantly, what TO do instead.Adam Hill breaks down the most iconic family business disasters in movies and TV, revealing the three critical elements that could have saved them all. Drawing from his experience leading a fourth-generation company and analyzing shows like “Arrested Development” and “Schitt's Creek”, he uncovers why 70% of family businesses fail and how to build a drama-free operation that won't end up as Hollywood's next comedy.This episode is your guide to creating the kind of boring, successful family business that would never make it to the big screen—and why that's exactly what you want.0:00 Intro2:15 Why Family Businesses Are Hollywood's Favorite Punching Bag8:45 Arrested Development: The Anatomy of Denial12:30 Succession: When Power Trumps Purpose15:20 Tommy Boy & Billy Madison: The Unpreparedness Problem18:10 The Righteous Gemstones: Identity vs. Mission21:45 The Three Elements That Could Save Every Hollywood Family Business25:20 Building Accountability Through Structure, Not People30:15 Communication: From Artificial Harmony to Healthy Conflict35:40 Preparation: Teaching Value Creation Over PreservationResources Mentioned:

In this episode of the Entrepreneurs United Podcast, hosts John St. Pierre and Rich Hoffmann explore the crucial role of quarterly offsite meetings in building successful businesses. They discuss the benefits of stepping away from the day-to-day operations to reassess core values, set strategic goals, and develop vulnerability-based trust within teams. The conversation highlights the differences between the EOS and The Advantage frameworks, effective meeting structures, and practical advice for implementing impactful offsite sessions. Whether you're a seasoned entrepreneur or just starting, this episode offers valuable insights into fostering better communication, stronger teamwork, and sustained business growth. Don't miss this eye-opening discussion that could transform how you manage your team!00:00 Introduction to the Entrepreneurs United Podcast00:07 The Importance of Quarterly Offsites01:34 Comparing Traction and The Advantage05:26 Challenges and Benefits of Offsites10:01 How to Start Your Own Quarterly Offsite15:22 The ROI of Offsites20:36 Effective Meetings and Organizational Health23:00 Conclusion and Call to Action

In this episode, Will and Christy touch base about wrangling code updates, keeping up with Squarespace's ongoing changes, and the debate between live and pre-recorded marketing. Then they bring in Kelsey Gilbert Kryling, founder of Week of the Website, to talk honestly about what it's like running an agency and the day-to-day realities of digital business. Kelsey shares what it takes to balance work and family life, the practical realities of maternity leave, and her biggest lessons on team structure and workflow. If you're weighing freelance vs. agency life or planning to step back for family or health, Kelsey's open-book approach is both reassuring and eye-opening. They also take a few minutes to celebrate simple wins, like the joy of a good pastry!Kelsey's top tech stack:Slack [https://slack.com/]Pipedrive [https://www.pipedrive.com/]EOS/90.io [https://www.90.io/] (Entrepreneurial Operating System organizing tool)Find Kelsey at https://www.weekofthewebsite.com/ or https://www.bykelseygk.com/ Sponsor: SquareKickerWhat if you could have unlimited creativity on Squarespace? ⁠⁠⁠⁠⁠The SquareKicker Pro Extension⁠⁠⁠⁠⁠ gives you powerful design control, with an intuitive, visual UI right inside your Squarespace editor.Created by designers, for designers, over 100 no-code tools empower you to customize Squarespace far beyond its native capabilities. Visit squarekicker.com for a free trial—no credit card required. Use SOMEWHAT15 to get 15% off all SquareKicker products today.⁠⁠⁠⁠⁠Learn More

This week on Better Business, Better Life, host Debra Chantry-Taylor is joined by Adam Harris to give you the inside scoop on the upcoming EOS Conference! With over 220,000 EOS users and 850+ implementers worldwide, this year's event promises to be the biggest yet.  Taking place on September 5th at Pullman on the Park in Melbourne, the conference will feature global EOS leaders, including Mark O'Donnell and Don Tinney, plus hands-on workshops and breakout streams tailored for every stage of EOS implementation. Debra also shares details on her session, “Are you self-implementing or self-inflicting EOS?”, while Adam reveals what makes this event an unmissable opportunity for business leaders.  Plus, Debra and Adam share insider tips on securing discounted tickets and what attendees can expect from this powerful day of learning, networking, and growth. CONNECT WITH DEBRA:         ___________________________________________         ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►Connect with Debra: debra@businessaction.com.au  ►See how she can help you: https://businessaction.co.nz/       ____________________________________________         EOS CONFERENCE DETAILS:► Register Here ► Use DEBVIP or ADAVIP for 50% off tickets! ► Email Debra at debra@businessaction.com.au or Adam at adam@businessaction.com.au for free ticket offers. Episode 232 Chapters:   00:00 – EOS Conference Overview  02:39 – Details of the EOS Conference   04:22 – Breakout Streams and Workshops   05:26 – Event Details and Ticket Information   09:17 – Personal Experiences and Benefits of EOS   09:32 – Annual Planning and Team Building   12:13 – Celebrating Successes and Setting Long-Term Goals   14:24 – Execution and Problem-Solving   16:17 – Final Recap and Encouragement   

#505 Wish your business would run like a well-oiled machine? In this episode, host Brien Gearin is joined by certified EOS implementer, Mike Ellicott, for an insightful deep-dive into the Entrepreneurial Operating System (EOS) and its transformative power for businesses. They discuss how EOS, inspired by Gino Wickman's book Traction, provides structure and clarity to help business owners overcome common pain points like lack of profit, people management, and operational inefficiencies. Mike shares his journey from military engineering to EOS implementation, offering practical strategies to boost vision alignment, operational consistency, and team accountability. This episode is a must-listen for entrepreneurs looking to scale sustainably and regain control over their business! (Original Air Date - 11/4/24) What we discuss with Mike: + Importance of data-driven decisions + Overview of EOS framework + Mike's journey to EOS implementer + Six core EOS components: Vision, People, Data, Issues, Process, Traction + Vision Traction Organizer (VTO) for goal setting + Aligning team with core values + Challenges in letting go and empowering team + Overcoming growth obstacles with EOS + EOS implementation timeline (approx. two years) Thank you, Mike! Check out Mike's EOS Implementer profile at ⁠EOSWorldwide.com/Mike-Ellicott⁠. Email Mike at mike.ellicott@eosworldwide.com. Call or text Mike at 910-916-1796. Purchase a copy of ⁠Traction⁠. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode of The No Name RC Podcast, Lefty sits down with Moritz Lautenbach — racer, physics student, and son of LRP founder Jurgen Lautenbach — for an in-depth conversation about the past, present, and future of LRP Electronics and RC tech.

Episode Overview In this episode of the John Kitchens Coach Podcast, John sits down with powerhouse real estate leader Mary Murphy to unpack how she built a thriving, 7-figure business—remotely. Mary opens up about her bold move from New Jersey to Arizona, how she scaled out of production, and what she's learned about building systems, replacing herself, and thinking like a CEO. This isn't about hype or hustle. It's about leadership, accountability, and being willing to become the “dumbest person in the room” so you can grow faster. Mary shares how she built a business that works harder for her than she does for it, and why too many agents stay stuck by clinging to control and avoiding change. If you're ready to scale smart, operate with clarity, and unlock real freedom in your real estate career, this episode is for you. Key Topics Covered From Agent to CEO How Mary transitioned from top producer to operator The mindset shift required to replace yourself in daily production What freedom really means as a business owner—and how to protect it Operating Systems & Strategic Leadership The importance of implementing EOS and core systems How to lead a remote team without losing accountability Why clarity, focus, and consistent metrics drive long-term success Scaling Your with Intention How Mary uses scorecards, roles, and accountability charts to stay out of the weeds The difference between delegation and abdication—and why it matters Building an org chart that supports your vision (not your ego) Getting in the Right Rooms Why Mary credits her breakthroughs to proximity and powerful peer groups How joining masterminds and attending events changed her trajectory What “being the dumbest in the room” really looks like in action Lifestyle Design & Business Alignment Why Mary left New Jersey to design her life first—and business second How she leads with authenticity, balance, and boundaries Building a things that supports—not sacrifices—your lifestyle Resources & Mentions HoneyBadgerNation.com – Leadership resources & Agent to CEO access EOS® – Entrepreneurial Operating System – Real estate team operating framework Scaling Up by Verne Harnish – Business system Mary references Simple Numbers by Greg Crabtree – The foundation of Mary's financial clarity The Science of Scaling by Benjamin Hardy – For raising your floor and setting “impossible” goals Agent to CEO 2025 – Join Mary, John, and the nation's top real estate minds Final Takeaway Freedom doesn't happen by accident. It happens when you stop winging it, get the right systems in place, and surround yourself with people who challenge you to level up. If you're tired of staying stuck, scaling the wrong way, or burning out—Mary's story is your proof that there's another way.   “You can't scale chaos. But you can scale a system—and step out of production in the process.” – Mary Murphy Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Send us a textJoshua Tarbutton shares his journey from military service to engineering entrepreneurship, discussing how military discipline and leadership principles can transform engineering culture and workplace dynamics.Main Topics:Military influence on engineering leadershipRestoring dignity in engineering workplacesCreating psychological safety for engineersScaling a design and fabrication companyNavigating business challenges during COVID-19About the guest: Joshua Tarbutton, a former U.S. Army Reserve Platoon Sergeant, transitioned from military leadership to academia, earning a PhD from Clemson and teaching engineering for nine years before founding Bravo Team in 2018. His goal: to combine technical expertise with strategic leadership and restore dignity to the engineering profession.Bravo Team is a full-service product development firm that supports clients from idea to production, partnering with top-tier companies such as Siemens and Stanley Black & Decker. Known for rapid iteration and a maker-friendly culture, the company has grown quickly, ranking #2 on Charlotte's Fast 50 and #489 on the 2024 Inc. 5000 list with 904% growth.Still veteran-owned and transitioning toward employee ownership, Bravo Team is recognized for innovations such as the Bravo Walk dog collar and its production of medical shields during the COVID-19 era. Joshua promotes community and team growth through events, EOS, and mentoring. He's a licensed professional engineer and certified ScrumMaster.Links:Joshua Tarbutton LinkedInBravo Team WebsiteAaron Moncur, hostClick here to learn more about simulation solutions from Simutech Group.

When a life-threatening brain injury sidelined his five-year-old son, David Mulcahy discovered whether the playbook he'd written for O'Deer South Shore & Cape Cod (natural deer, tick & mosquito control) could truly run without him. Spoiler: it did—and the EOS-driven machine now powers 26 spray rigs, year-round revenue and a fast-growing spinoff called Ghost Scoopers. David joins the Blue-Collar Twins to share how franchise systems, profit-share incentives and relentless KPI tracking kept the wheels turning while his family focused on recovery—and why recurring-service operators should fix their P&Ls before they chase the next shiny tactic. You'll hear: Franchise Reality Check – leaving a multigenerational fuel-oil business to buy the second O'Deer franchise (2014).Door-Knock Data – hose-reel saturation vs. backpack mist blowers, and the all-natural edge in a regulation minefield.Stacking Seasons – adding deer control for winter cash flow and six-day scheduling that boosts capacity 16 %.People Math – commission plans that let top techs earn high-20s/hour, 50 % re-hire rates, and Slack-era training loops.Ghost Scoopers – turning a service-manager partnership into a profitable dog-waste brand (no franchise needed).Crisis Test – the 45-day hospital stretch that proved dashboards, one-page weeklies and empowered managers really work.Next Moves – $10 M infrastructure on a $5 M base, AI phone agents (“Charlie”), and job-description tightening before the leap. From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd Timestamps (podcast.co-ready) 00:00 – Cold-open: subdural hematoma, emergency brain surgery & a leadership gut-check 00:58 – Show intro: twin hosts frame David's dual businesses (O'Deer + Ghost Scoopers) 02:56 – Leaving a family fuel-oil company after dad says “no ownership path” 04:53 – Why O'Deer's hose-and-reel model beats backpack mist blowers for drift & season length 07:00 – Buying full control of South Shore territory; early cash-flow stretch moves 11:00 – Systems vs. hope: falling in love with P&Ls and annual budgeting 13:30 – Six-day routes, 26 trucks, 24 techs: capacity math & burnout prevention 18:15 – Commission structure: base + production %, monthly stretch bonus, low respray requirements 24:20 – Quality-assurance ride-alongs & Slack video feedback loops 27:00 – Son Wyatt's accident (Jan 2023): 250 ml bleed, 45-day inpatient rehab 30:10 – General manager runs ops on one-page weekly reports; family splits hospital shifts 33:00 – Coaching & masterminds: why recurring-revenue founders must know unit economics first 36:40 – Launching Ghost Scoopers with GM Zach; positioning it as a training-ground equity play 41:00 – Insurance, cameras & the van-driver age dilemma 48:00 – AI agent “Charlie” starts reactivating lapsed customers via calls & SMS 50:00 – Wrap-up: present leadership, future $10 M vision, and living core values after crisis 52:00 – Outro & Private-Equity Masterclass CTA

Title: Stop Chasing the Woman in the Red Dress: Multifamily Is the Smartest Move with Joe Fairless Summary: In this conversation, Joe Fairless and Seth Bradley discuss the importance of authenticity in business, the current state of the multifamily real estate market, and effective strategies for raising capital. Joe shares insights on sticking with multifamily investments despite market fluctuations, leveraging technology like AI and EOS for operational efficiency, and the significance of building authority and expertise in the field. The discussion also touches on personal reflections and aspirations, emphasizing the value of character and commitment in both business and personal life. Links to watch and subscribe:   Bullet Point Highlights: Authenticity is key in business interactions. Focus on your strengths and expertise. The multifamily market fundamentals remain strong. Utilize technology to enhance capital raising efforts. Building authority is crucial for new capital raisers. Networking through influential connections can be effective. Character is more important than reputation. Sticking to one niche can lead to greater success. Continuous learning and adaptation are essential. Coaching and mentoring can be fulfilling personal pursuits. Transcript:  Joe Fairless (00:03.629) Hey, how you doing?   Seth Bradley, Esq. (00:04.881) Alright man.   How are you? I don't know if we've actually met in person or not, but funny, I'll share the story once we start officially recording, but once upon a time when I was trying to find my place in this syndication world, had a phone call with you and it was awesome to actually get to speak with you at the time because it was just like, whoa, this is Joe Fairless, right? So it was a huge deal, so it's awesome to have you on the show.   Joe Fairless (00:34.966) You know what? I take notes of every conversation and I see it was around May of 2019. Yeah, yeah, I see that. It's awesome. Well, looking forward to every five years we should do this.   Seth Bradley, Esq. (00:43.988) There you go. There you go. Awesome, man. Awesome.   Yeah, let me...   Seth Bradley, Esq. (00:53.1) Sounds good, man. Sounds good. Sounds good. So just to give you a little bit of groundwork here. So I'm a securities attorney by trade. I've raised capital for syndications, those sorts of things. I'm currently with Tribest, I'm chief legal officer over there. So we do, put together fund to funds in a box for capital aggregators. And I'm rebranding the podcast. So once upon a time it was Passive Income Attorney. I was really focused on bringing in investors into my deals, raising capital, that sort of thing.   Now I'm rebranding this as raising the bar gonna be kind of more of a general General podcast on business and raising capital and in real estate that sort of thing. So It's gonna be more of a general audience before it was past investors This is gonna be more kind of business people active investors because I'm actively trying to bring in you know capital raisers and People like that. They're putting deals together for my law firm and for for tribe vest   Joe Fairless (01:33.998) Mm-hmm.   Joe Fairless (01:48.354) Mm-hmm.   Joe Fairless (01:51.884) Makes sense. Thanks for that context.   Seth Bradley, Esq. (01:53.544) Yeah, cool cool. So and then format wise we'll just do it'll be pretty short We're gonna do like 25 minutes 30 minutes And then we'll go into kind of these like mini segments because I want to do these mini episodes And I think I sent those over to you one is just million dollar Monday. Just kind of how you made your first million How you made your last million how you're make your next that sort of thing and then the next one is the the 1 % segment which is kind of you know, how did you become basically?   Joe Fairless (02:00.504) Sweet.   Joe Fairless (02:15.47) Mm-hmm.   Seth Bradley, Esq. (02:21.364) 1 % like the best top 1 % in what you do and that sort of thing and just kind of giving actionable steps to the listeners about how they can get there too.   Joe Fairless (02:25.442) Mm-hmm.   Joe Fairless (02:30.314) Awesome. Sounds good. Sounds like fun.   Seth Bradley, Esq. (02:32.98) Cool. All right, man. Well, we're already recording, so I'll just kind of jump into it and then we'll make the, I'll make the cuts later. cool. Welcome to Raise the Bar with me, your host, Seth Bradley, where we have elevated conversations on raising capital, real estate, and entrepreneurship. Today, we have an incredible guest, Joe Fairless. If you've been living under a rock, then maybe you haven't heard of Joe, but everybody in my industry knows Joe as an industry leader, a thought leader.   real estate entrepreneur, extraordinaire, marketer, master marketer, all of the above. So Joe, welcome to the show.   Joe Fairless (03:10.36) Looking forward to our conversation, Seth.   Seth Bradley, Esq. (03:12.884) for sure man. So, you know, I like this question because it's kind of unusual and I have a hard time answering it and you might too, but we'll see. you know, when a stranger asks you what you do and it just comes up to you maybe at a conference or on the streets, what do you say?   Joe Fairless (03:28.398) I'd I buy apartment buildings.   Seth Bradley, Esq. (03:30.546) I love it. Keeping it simple, man. I guess that was an easier answer than I anticipated.   Joe Fairless (03:35.182) Well, yeah, I've been to in my early days I went to seminars and they have much longer more thought-provoking responses like, know, I help high income earners create passive income or something along those lines, but I keep it simple. I buy apartment buildings and then, you know,   let the conversation go where it naturally would go.   Seth Bradley, Esq. (04:06.366) I love that man. Yeah, and you know, to be honest, know, that response that you just mentioned is a little bit played out. Don't you think? I feel like if you're on LinkedIn or if you're on, you know, conferences, everybody's like, yeah, I raised capital from passive investors so I can help them do this and do that. Do you think that's a little bit played out? Do you think that people need to kind of change that marketing strategy at this point?   Joe Fairless (04:25.697) Well...   I think you should just be authentic. think just go with what feels right for you and what you'll enjoy talking about. Just go with what feels right for you. That's what I do. I am not a salesy person.   I feel uncomfortable if I'm trying to sell someone something. I believe in what I do, but I feel uncomfortable if I'm trying to force it. And so if I'm like, I was just at a dad-daughter dance this past Sunday and we met up with some couples that I didn't know any of them. was just couples that, you know, my daughter...   goes to their parents of the kids who go to school with my daughter. And so I was talking to one of the dads and he said, what do you do? I I buy apartment buildings. And he said, that's interesting. Then we started talking about what I do because he was naturally interested. And I enjoy that much more than trying to intentionally bait a hook. I'd just rather just have a conversation.   Seth Bradley, Esq. (05:40.03) Yeah.   Seth Bradley, Esq. (05:43.57) Yeah, yeah, I think that's the key, right? Especially in today's world where everything's online and you just get marketed to and advertised to all the time. You've got to be authentic and you need to have an elevator pitch, it's got to be authentic. It's got to be really who you are. And it can't be sales because people are so sensitive to that nowadays, whether you're raising capital or whether you're W2 doing your job. And we're all salespeople to a certain extent, whatever we do.   But people are very sensitive to that. So you've got to really focus on being authentic and coming from a place of genuineness.   Joe Fairless (06:20.91) Nobody in the world can do you like you do you. You've got a unique strand of DNA that no one else can be the Seth Bradley that you are, the Joe Farrells that I am, because it's impossible. It's impossible. There is no one like you. There is no one like me.   And it's just the more magnetic, the more genuine and true to who I am, the more magnetic I feel like I become because people enjoy authenticity and it's just the right way to play it, right way to do it.   Seth Bradley, Esq. (07:01.684) Totally, totally, totally. For our audience, just tell us what you're doing nowadays. mean, there's been kind of some changes in the market with the interest rates going up, those sorts of things, maybe starting towards the end of 2022. I know for myself, I was in the capital raising game for a number of years and then I kind of slowed down there towards the end of 2022, beginning of 2023, just to kind of see what the market was gonna do, just to see if we could still get some really good deals going, see if some of the other deals were going bad.   you know, what, what are you up to nowadays? Like what's your focus? right now.   Joe Fairless (07:36.77) The focus has been and always will be on our current portfolio and the deals that we have and operating those deals the best that we can and continuing to improve the NOI. So that is the focus.   There we have some deals that have floating rates with rate caps and the focus is to figure out how not to have floating rate with rate caps that you have to continue to renew once they expire. So that comes with refinancing and in order to refinance and sometimes you have to do a capital call or if you don't do a capital call you gotta bring in equity in some form or fashion to refinance.   some cases, it just depends on the deal. So the focus is on the portfolio and always will be. And then the secondary thing that we look at is acquisitions. How do we capitalize on the market that we're at right now? mean, the best way to describe it that I've read is it's stagnant. You know, it's just...   Not sure. The water, there's stuff growing in the water, but not sure if you really want to be part of what's growing in the water right now. Like it's just, it's stagnant and what will, but we also know what is coming.   Seth Bradley, Esq. (09:00.486) Yeah.   Joe Fairless (09:12.264) and that is the supply demand shift in multifamilies favor depends on the sub market and the market obviously. But generally the Sun Belt is going to greatly benefit in the next year, year and a half, in some cases six months from now.   with the supply-demand dynamic with new supply drying up and increasing the demand for the existing supply. Again, depends on the market, depends on the sub-market. So how do we capitalize on that? is there any way to be opportunistic with what's happening with some deals from other operators that   didn't work out. know, there haven't been a lot of foreclosures, but there have been some. And we have relationships with our lenders that are pretty strong. And in fact, one, a large lender that we have a really good relationship with, that we have properties with, they foreclosed on someone else's deal. And I won't name names on who they foreclosed on, but they foreclosed on someone else's deal and they came to us   Afterward and said hey here here. Here's a here's an opportunity. It's in a great area of Fort Worth and I'm from Fort Worth so I know we have a lot of property there too, but I know the market also I grew up there and We'll give you this special financing of around 3 % or so interest rate fixed interest rate   for year one and then it's fixed through the whole period of the loan but then the interest rate steps up to around four, four and a half percent over the five years. So to get that type of essentially seller financing but it's lender financing direct from the lender lending institution that foreclosed on the deal in a very good area of Fort Worth.   Joe Fairless (11:29.326) There are opportunities out there also. So it's how do we become opportunistic and find these deals. And so we're in the process of closing on that deal or doing due diligence on that deal. We're under contract and we're scheduled to close in about a month and a half from now.   Seth Bradley, Esq. (11:49.316) Awesome, awesome. Have you found it difficult at any point in time, kind of over these last couple years where the market has slowed down?   Joe Fairless (11:56.654) Whatever you're gonna say, yes. So finish your question, but the answer is yes. Yes, I found it difficult over the last couple years, but what exactly are you asking about that's difficult?   Seth Bradley, Esq. (11:59.732) Yeah. Sure. Specifically, should say sticking with multifamily because you are a multifamily guy and you you've seen you've seen where everyone, you know, everybody wanted that on that multifamily train for, you know, a decade, if not longer.   Joe Fairless (12:15.598) Mmm. Man.   Seth Bradley, Esq. (12:23.696) And now you've seen a lot of these same people change their tune and say, okay, well, you know what? Let's pivot to something else. Let's pivot to car washes or private credit funds or all these other things.   Joe Fairless (12:29.998) Man, I'm actually, I know you're an attorney, but can I strike my yes actually from that question? Cause no, actually the answer is no. I haven't found it difficult to stick with multifamily. Hell no. No. You know, you go to a restaurant at a diner and they offer lasagna, California roll and what else?   Seth Bradley, Esq. (12:41.16) Hahaha   Seth Bradley, Esq. (12:49.107) Ha ha.   Seth Bradley, Esq. (13:01.204) Ha   Joe Fairless (13:01.356) Pad Thai, you know, are they gonna have the best lasagna, California roll, and pad thai? No, no. They've got something for everyone, but they're not gonna be great at any of it. I'd rather go to an Italian restaurant that makes their own noodles, right? Makes their own pasta. And where they specialize in one thing.   Not at all. No, we I believe in the fundamentals of multifamily. I believe in the supply demand that is here. I mean we had a record number of supply across the board and multifamily and the occupancy maintained 90-91 percent depending on the market but it maintained in the 90s in a record number of supply and by the way at the same time you got   the capital markets raising interest rates the way they did. And a lot of people have been able to hold serve. And the fundamentals of the supply demand and how much...   how many renters there are out there and how that will continue is there. That's cold hard facts. There is demand, a lot of demand, and there will continue to be even more demand because the supply is trailing off. We have never looked.   outside of multifamily because it's so strong. I think that is a cultural thing actually because if you, anyone who's in the sports, college sports, they'll know about the NIL and   Joe Fairless (14:54.784) how you can bounce from one team to another year after year. And so you'll find some people who aren't starting and if they put in the work then, and I'm for NIL, I think players should be paid, but I don't think that they, I don't think they should, I don't think it serves them as young men and young women.   mostly young men in this case who are bouncing from place to place, to not compete and not work for a starting position and instead just go somewhere else the path of least resistance. That's not how you build character. There's a really good book, it's called The Road to Character.   and they talk about in the book, they give different examples of people throughout history. And they're not exceptional, like saintly people. They're people who are normal people, but what they did that is atypical for what our culture does now is they stuck with things even when it was tough.   Seth Bradley, Esq. (16:09.682) Mm-hmm.   Joe Fairless (16:09.998) and instead of bouncing from thing to thing because what happens is when you bounce from thing to thing you don't get an expertise you don't get the the depth of knowledge the scars that that you need in order to be truly exceptional at that one thing and it's just surface level   And it'd be like if you feed your kids candy for every meal. I mean, it's same thing. You can't live on mental candy, right? You gotta have some substance. You gotta go through things.   Seth Bradley, Esq. (16:43.06) Yeah, I love that man. I love that metaphor. I love that. Like you've got to get reps, whether the times are great or an easy or whether they're hard. And those hard reps are the ones that are really going to set you up for success down the line. Like if you're able to execute in the hard times, then when times turn good again, you're going to be at the top, right? You're going to be cream of the crop. What do you, what do you think it is about you and maybe your company that's enabled you to do that, to stick?   to multifamily and not say, ooh, you know what, I'm a really good marketer so I can raise capital for anything if I really want to, right? You're in that position and what is it about you and your company that's been able to allow you to stick to multifamily and just stick to it during these hard times?   Joe Fairless (17:32.762) the fundamentals are there. I mean, you could make an argument that if we were office investors, and I have some friends who are really keen on investing in office now and in the future, but you could very easily make an argument that with the amount of office space that people have currently, you don't need as much of that space.   It's not a five, you know, three to five to seven year play. Maybe it's a 20 to 50 year play. I don't know. Who the hell knows what's going to happen with office and working from home and AI and automation and all that. But with multifamily, the challenge is capital markets. Now there are some other aspects like the hyper supply, which has tapered off.   because of the higher interest rates increase in you know insurance which has tapered off back to the single digits by and large but that that was a big thing property taxes depending on where you're at but the fundamentals are there people are renting and consumers for yeah unfortunately for generally you know for the general consumer their credit card debt   is going up. They're still paying off their credit card debt from purchases almost 12 months ago. More than half of people are paying off purchases for more than 12 months ago. that's so right now they've been out earning their income because income has been increasing. But what happens if that income stops increasing the way it has been?   the debt's not going anywhere, especially credit card debt, and that's certainly not going to make more first-time home buyers that dynamic. So the fundamentals are there, and not to mention we already have a housing shortage deficit, major deficit.   Seth Bradley, Esq. (19:50.866) Yeah, so it's the belief and it's the knowledge like it's the education like you you know that the fundamentals are there you you're you're basing your resilience in the market to What you're seeing in the data like hey, it's you know We we believe in this asset type because of the data that i'm Well educated and well versed in   Joe Fairless (20:09.752) Mm-hmm.   Joe Fairless (20:14.346) Absolutely.   Seth Bradley, Esq. (20:16.168) That's incredible. That's incredible. Has anything changed in the way that you potentially because you've got a deal that might be going through in the way that you either have raised capital recently or how you are going to raise capital for your next deal as compared to when it might have been a little bit easier, let's say five years ago from passive investors?   Joe Fairless (20:38.612) Yes, we have implemented a system that I'm sure a lot of your listeners have heard of EOS, Entrepreneur Operating System, and that has been very helpful. We just did our focus day a month ago, but we've hit the ground running and we have our, I think, Vision Day part one later this month and Vision Day two.   next month and that has allowed ownership among the team members to really thrive because team members are responsible for rocks or their goals but if you say goals instead of rock they'll the EOS person will slap your hand so I'll continue to say rock so they're responsible for rocks and it's just   It takes more, the individuals on the team have more ownership. So that's not something sexy or flashy that I think your question was getting to. So I'll say something else that has been helpful would be doing Facebook ads for getting new accredited investor leads.   at scale. That's the best way that we found to get credit investor leads at scale is through Facebook ads. And we have an agency that we work with. And I just hired a director of marketing who has some really good experience and he's overseeing them and the marketing team. And then   Another thing that has been helpful that where I'd say just scratching the surface I'm a big proponent of AI and how I believe We are in the middle of a major change for our society with because of AI I think it is just as major of a change as it as it as when we all got internet in our homes   Joe Fairless (22:51.602) on a personal computer. I think it's that big to have access to, just think about phone books to Googling something on your computer. So with AI we've incorporated it and are incorporating as much as possible in one aspect to address your question about how we're doing things differently. One aspect.   is that on our investor calls, our prospective investor calls, we record them. They know it's being recorded and on a recorded line. We have an AI service that then takes the information from the call and grades the call. But then not only that is we look at, those investors, which ones of those investors invest?   What did we say? What did they say on those calls? What are some common commonalities? Which ones didn't invest? What did they say? What did we say? And starting to identify trends and words and topics to talk about and to address on the calls to increase the conversion rate.   Seth Bradley, Esq. (24:07.048) That's great, man. I love it. You kind of went full circle there. You've got EOS, which I'm a huge proponent of. We use that across the various companies that I have, some form or another. There's got to be a framework of organization and accountability and being able to look back and say, hey, we've had this problem before and here's how we solved it before. Or hey, this problem is still occurring from last week's L10 meeting. What do we need to do to improve it? How do we solve that issue?   Joe Fairless (24:33.166) Mm-hmm.   Seth Bradley, Esq. (24:36.712) How do we keep moving forward rather than, what did we talk about last week or what did we talk about last month? You've got to have a way to organize things and a way to solve issues organizationally, especially as you grow. So EOS, huge proponent of it, man. I mean, it's awesome. Like you have to have some form of it, even if it's not to a T with the book, Traction is where that comes from. You have to implement some form of organization and framework for your company. And then like you said,   Joe Fairless (24:41.389) Yeah.   Joe Fairless (24:56.575) Mm-hmm.   Seth Bradley, Esq. (25:03.284) you know, with AI, everyone has to stay on the forefront of what's going on right now. I know I was even a little resistant myself. was like, chat GPT, is that? Eh, you know, and put it off for a little bit. And then once you start using that, along with all the other things as well, I'm just using that as kind of a baseline, but just learning how to use chat GPT in your everyday life, it's just a game changer. Because now your whole thought process changes. It's not like,   Joe Fairless (25:08.547) Yep.   Joe Fairless (25:20.14) Mm-hmm.   Seth Bradley, Esq. (25:31.22) I need to put together this entire article or blog post. It's like, how do I prompt it correctly to to produce this blog post or this article in my voice and then edit it through that or, you know, all these different things you figure out, like how to prompt rather than how to actually take this solution all the way from start to finish. Let that technology tell you how to do it. So it's awesome. And then Facebook ads as well.   Joe Fairless (25:45.206) Mm-hmm.   Seth Bradley, Esq. (25:58.964) you've got to really dial those things in, right? It can be a money pit, but at the same time, if you can master that, and it sounds like you hired an agency that's very industry specific, which helps out a lot. And from what I've seen, we have gems, we have a capital raising business, we have all these different things, and finding somebody that's niche to that industry is super important.   Joe Fairless (26:22.434) That's right.   Seth Bradley, Esq. (26:25.756) I'd love to go back and stay on this capital raising subject, especially for people that just started out. So like now you're doing EOS, now you're using AI, now you're using Facebook ads, do you have some capital to be able to invest in those ads? What about for somebody that's just kind of starting out? they're, you know, maybe this is their first fund to fund or, you know, their first property that they're raising capital for. Like how do they effectively launch their first   Capital Race.   Joe Fairless (26:56.59) Well, I would read the book that I wrote on syndication because I walked through the whole process of that best ever syndication book. So, but for this this relatively short conversation, I'd say first,   Seth Bradley, Esq. (27:04.404) Great book.   Joe Fairless (27:19.606) People have to make sure you have to make sure that people perceive you and you are actually a real estate expert and That because you might have you might have been if this your first one first deal then I'm assuming you came from some other industry or   If it was real estate, maybe you're a property manager, they don't know about all aspects of your expertise as it relates to real estate. you've got to, by having a thought leadership platform, you'll interview others who have that experience, you'll continue to learn, hone your skills, and then you'll also be associated with those who have those skill sets, and that will be helpful for you.   Once you do that, assuming that you are the expert and you are also perceived as the expert, then what I would do, and what I did actually on my very first one is I created a spreadsheet. And the spreadsheet had the name of the person, how I knew them, and then,   What I did is I wrote down all the different names and then how I knew them. So for example, I was on the alumni advisory board for Texas Tech. I was on a flag football team in New York. I wrote someone's name down there. On my flag football team, was working at different companies. I worked at different companies, so I wrote down different coworkers at different companies.   the key here for doing it this way is identifying the person. So then you sort them by how you know them. all the people from the flag football team would be sorted together. All the people from XYZ company would be sorted together. And then you identify the most influential person within that group. And you talk to him or her.   Joe Fairless (29:39.306) about your opportunity. And once you talk to him or her about the opportunity, and if they find it appealing or at least they want to learn more about it, then you can go to the next person in that group and you can name check. You can say, I was just talking to Seth about this and he's got some follow-up questions about it and I thought it also would make sense to talk to you about it too.   So then you come in a little warm with the group dynamic versus if you come in cold on an individual level.   Seth Bradley, Esq. (30:11.924) Mm-hmm.   Seth Bradley, Esq. (30:18.822) I like that man. That's a very, very nuanced strategy tidbit there. What I really heard was, you know, authenticity and authority, authenticity in that. Yeah, you've got to educate yourself. You've got to be a real estate expert if that's what you're raising capital for and authority. And then you've got to show people, you know, why you're the expert, why you know all these things, why they should listen to you to invest in something like this and even leveraging the authority of others with that.   that strategy where you go to this influential person and say, look, this person likes this deal too, and here's why. And then they can go to them and they kind of look to them as additional authority because they kind of look to them as that thought leader or that leader in general. So pretty great, man. Start wrapping this up, but this is kind of a nuanced question that I love to ask and ...   Because once upon a time I went to I went to med school for a little while and then I dropped out and because I just I hated it knew it wasn't for me and I'm going to law school and then got into real estate. So you know in a parallel universe tell me about a different version of you a different but likely version of you if you didn't exist as you do today because right now you know you're you're an apartment buyer you're a great marketer you're an entrepreneur.   Joe Fairless (31:38.164) I'd say I really enjoy coaching my daughter in soccer. I do not know soccer. I grew up in Texas. I played football. I played baseball. I ran track in that order. There wasn't a soccer option or maybe even a soccer ball in Texas when I was growing up. But I enjoy coaching and in an alternative universe, I would   I would do more of that because time is, it flies whenever I'm doing that.   Seth Bradley, Esq. (32:15.036) Awesome, awesome. All right, Joe, for our listeners out there, what can they find out more about you?   Joe Fairless (32:21.494) You can go to AshcroftCapital.com and if you're looking at passive investing or if you're an operator or someone who is partnering with others, then my conference is a good place to be. It's besteverconference.com. It's gonna be March 3rd and 4th in Salt Lake City this year.   I can get a discount code to your people too.   Seth Bradley, Esq. (32:52.51) Great, yeah, I'll drop that in the show notes and I'll see you there, Joe. So we'll shake hands in person. So thanks again for coming on the show. Really appreciate it and we'll catch you next time.   Joe Fairless (32:57.304) Sweet. Awesome.   Joe Fairless (33:05.518) You know what, in just a second, I'm gonna just tell you the code, that way you don't have to do any work. Whenever I do a podcast and someone says, I'll send it to you, I'm like, more work for me to do later. So, all right, here's a code. Hurry 25, it'll be 25 % off all ticket types. H-U-R-R-Y, all lowercase, and then number 25, you get 25 % off all tickets, except for the LP ticket.   Seth Bradley, Esq. (33:09.917) Okay.   Seth Bradley, Esq. (33:13.808) Yeah, I know then you gotta follow up.   Seth Bradley, Esq. (33:35.924) Let's roll right into these million dollar questions and then I'll let you go.   Seth Bradley, Esq. (33:44.884) Alright Joe, let's jump into this. So, how did you make your first million dollars?   Joe Fairless (33:52.185) Same way I made my last one so spoiler alert. It's it's selling when a deal exited so The is probably The seventh or eighth Deal I had one million dollars on one transaction, right? Like is that chunk about? Yeah, I   Seth Bradley, Esq. (33:55.56) Hahaha   Seth Bradley, Esq. (34:12.767) Really million dollars in your net worth   Seth Bradley, Esq. (34:17.96) What puts you over the edge there? How did you grow that first million?   Joe Fairless (34:21.626) I lost my first million before I ever came across it. That was on the very first deal. It would just be, it'd probably be through an exit of a deal.   Seth Bradley, Esq. (34:26.056) Ha   Seth Bradley, Esq. (34:35.614) Sure, yeah, and I'll bet it's probably similar. mean, how are you gonna, how are you planning on making your next million dollars? Same thing, the apartments, all about apartments, man. I love it, singular focus, that's where it's at. mean, riches are in the niches.   Joe Fairless (34:41.144) Same thing. Yep. The apartments. All apartments. That's right.   Yep.   Seth Bradley, Esq. (34:52.564) All right, you're clearly in the top 1 % of what you do. What is it about you that separates you from the rest of the field?   Joe Fairless (34:58.958) Mmm.   I do what I say I'm gonna do. And sadly, that separates me from a lot of people, not all people.   but that's a big focus of mine. And it's not about my, I recently read something that resonated and that was don't focus on your reputation, focus on your character. Reputation is such a vanity metric, but the character is who you are when no one's looking and being proud of who you are. And that's vital to me.   Seth Bradley, Esq. (35:37.524) Yeah, and it's not just saying what you're going to do to other people, but also with yourself, right? To yourself.   Joe Fairless (35:43.726) Mmm good point. Yeah when you're when when I'm on those runs and I can just stop Whenever I want But then I'll be I'll know I'll know I didn't go through this, you know, you know made up finish line that I had predetermined in my head and And that's that's there's there's something to be said there. I'm glad you brought that up   Seth Bradley, Esq. (36:10.644) Yeah, that's that's the key right? It's not just when somebody when it's dependent on somebody else or somebody else is watching It's you know, what do you do when nobody's watching and what do you do when it's just a promise to yourself? Do you follow through do you keep those promises things as easy as hey when you set your alarm in the morning and you wake up Do you do you get up or do you hit the snooze button? Like you made a promise to yourself the night before to wake up and get up when that alarm goes off Do you keep that promise?   Joe Fairless (36:15.415) Mm-hmm.   Joe Fairless (36:25.229) Yeah.   Seth Bradley, Esq. (36:39.12) Awesome. All right, brother. I think that should do it. I will see you. I'll see you at BC, man.   Joe Fairless (36:46.42) Awesome. I appreciate it. yeah, if anything you can do to help get to get the word out about the conference to your email list, I'd appreciate that also. All right. Thanks, Seth. All right. Bye.   Seth Bradley, Esq. (36:57.404) Absolutely. All right, brother. Talk soon. See you. Links from the Show and Guest Info and Links: Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en   Joe Fairless's Links: https://www.facebook.com/imjoefairless https://x.com/joefairless https://www.linkedin.com/in/joefairless/ https://ashcroftcapital.com/our-team/joe-fairless/ https://www.instagram.com/besteverpodcast/?hl=en

Thanks to our Partners, Shop Boss and AppFueledWe all want great teams, but most shop owners don't realize that a high-performing team doesn't start with talent; it starts with culture. In this episode, I sit down with my right-hand man, J.R. Portman, and we unpack the real story behind building and keeping a team that not only performs but thrives.JR's been instrumental in shaping the culture here at Shop Marketing Pros, and together we walk through what it takes to build a team from scratch, the brutal cost of hanging on to the wrong people, and how to create an environment where your team steps up even when you're on vacation.We'll get into hiring for character vs. capability, how tools like EOS and DISC can transform your business, what “core values” actually mean in the real world, and the moment when your team starts running the business better than you do.This isn't fluff. It's real talk about what culture is, what happens when you get it wrong, and how it feels when you finally get it right. This episode is sponsored by Shop Boss, manage and grow your shop with top features like integrated payments from 360 Payments. Are you ready to convert clients to members? AppFueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)EOS (Entrepreneurial Operating System)Shop Marketing Pros - Core ValuesThe Five Dysfunctions of a Team BookDISC AssessmentsShow Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, host, guest, and sponsor messages.JR's Role and Team Building Philosophy (00:00:56) JR's background, importance of team and culture, inevitability of workplace culture.Hiring for Character vs. Skill (00:02:38) Challenges in hiring, value of character over skill, teachability, and long-term impact.Personal Stories: Hiring for Character (00:04:34) Examples from Shop Marketing Pros, hiring people with no marketing background, teachability.Culture Forms with or Without You (00:08:14) Unintentional culture, negative environments, and the need for intentional leadership.Long Road to Positive Culture (00:09:48) Building culture takes time, sometimes requires hard choices, removing toxic high performers.Impact of Hiring for Culture (00:10:50) How hiring for culture affects retention, team performance, and broadens hiring pool.Employee Growth and Retention Stories (00:12:30) Michelle's journey from assistant to SEO lead, training and internal growth.Using Assessments in Hiring (00:14:10) DISC, Kolbe, and other assessments to understand and hire for character.Sponsor Messages (00:15:24) Additional sponsor messages and product features.Defining Company Culture (00:17:18) What culture really means, how it's perceived internally and externally.Culture's External Impact (00:19:41) How culture affects customer experience and business...

What if the very thing you think is preserving your legacy is actually destroying it?Drawing from his experience as a fourth-generation leader of a 100-year-old company, Adam Hill reveals why the traditional focus on preservation is creating a "legacy trap" that's dooming families to the three-generation curse.This isn't just theory. It's hard-won wisdom from someone who watched his own family business nearly collapse under the weight of trying to preserve what was–instead of preparing what could be. Discover why 70% of family businesses fail to transition to the second generation, how the hero's journey applies to family legacy, and the critical difference between creating mythology versus building a blueprint for the future.If you're a family business leader worried about succession, this episode will fundamentally shift how you think about preparing the next generation.0:00 Introduction6:45 The Legacy Trap That Nearly Destroyed Our Business9:12 Why 70% of Family Businesses Fail by Generation Two12:30 Preservation vs. Preparation: The Critical Difference15:18 The Sacred Cow Problem in Multi-Generational Companies18:45 Why Value Creation Is the True Foundation of Legacy21:33 Individual Legacy vs. Collective Legacy23:20 The Hero's Journey and Family Business SuccessionResources Mentioned:

Cheri Kuhn is an implementor with EOS Worldwide and is based in Seattle Washington. EOS is the Entrepreneurial Operating System that is currently used by thousands of small businesses across North America. It's based on the work of Gino Wickman who wrote "Traction" and "Rocket Fuel" and numerous other books on how to run a business successfully. On today's show we are talking about a few insights from working together. To connect with Cheri, visit https://www.eosworldwide.com/cheri-kuhnor email her directly at cheri.kuhn@eosworldwide.com--------------**Real Estate Espresso Podcast:** Spotify: [The Real Estate Espresso Podcast](https://open.spotify.com/show/3GvtwRmTq4r3es8cbw8jW0?si=c75ea506a6694ef1)   iTunes: [The Real Estate Espresso Podcast](https://podcasts.apple.com/ca/podcast/the-real-estate-espresso-podcast/id1340482613)   Website: [www.victorjm.com](http://www.victorjm.com)   LinkedIn: [Victor Menasce](http://www.linkedin.com/in/vmenasce)   YouTube: [The Real Estate Espresso Podcast](http://www.youtube.com/@victorjmenasce6734)   Facebook: [www.facebook.com/realestateespresso](http://www.facebook.com/realestateespresso)   Email: [podcast@victorjm.com](mailto:podcast@victorjm.com)  **Y Street Capital:** Website: [www.ystreetcapital.com](http://www.ystreetcapital.com)   Facebook: [www.facebook.com/YStreetCapital](https://www.facebook.com/YStreetCapital)   Instagram: [@ystreetcapital](http://www.instagram.com/ystreetcapital)  

After losing his first fortune to a Ponzi scheme in his late twenties, Brandon Kraupp didn't lick his wounds—he grabbed a clipboard. Today, his Utah-based Romex Pest Control spans four states, fields nearly two hundred teammates, and runs on an EOS-powered culture that blends door-knock grit with relentless data-tracking. Brandon sits down with the Blue-Collar Twins to share how maxed-out 0 % credit cards and a “just make more tomorrow” mindset turned a single truck into a regional platform. You'll hear: FBI Wake-Up Call – why losing everything crystallized a fearless approach to risk and growth.Door-Knock Science – mastering 55-plus communities and turning authenticity into daily deals.Data over Drama – using market analytics, WiseTack financing, and EOS scorecards to steer every expansion.Culture Moat – six core values, weekly L10s, and therapist-mediated exec meetings that keep 180 people rowing.Next Moves – an aggressive Texas build-out, acquisition targets on the Gulf Coast, and AI sliding into every SOP. Stick around for Brandon's take on “stealth-wealth” margins and a quick CTA to Paul Giannamore's Private-Equity Masterclass playlist—then audit the numbers that actually move your own scoreboard. From PE Teachers to Pest-Control Owners: The Julio Twins' POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd Timestamps (podcast.co-ready) 00:00 – Cold-open: Brandon on San Antonio's $2 M sprint and ignoring competitors 00:35 – Meet-cute in Denver: Twins recap how Romex hit the Buzz radar 02:00 – Idaho & Utah roots ➜ NC lake life and snowboard obsession 04:00 – Pre-dental student to Yamaha finance wiz; first taste of sales 05:55 – Buying the dealership at 23 amid the 2008 crash 07:50 – The $50 K zero-percent credit-card gamble (dad said “pound sand”) 10:30 – #1 Yamaha dealer award, Hawaii trip & seven-figure exit at 27 12:45 – Houseboat “retirement” on Lake Powell—then the FBI phone call 15:30 – Ponzi fallout: losing everything, choosing bounce-back over bitterness 18:15 – Digital-marketing lessons he'd use to 10x a dealership today 21:30 – Door-to-door debut with Alterra; launching Romex during senior year of college 24:00 – Early offices, small acquisitions & meeting sales phenom JJ 27:00 – High close-rate playbook: 55-plus communities and 10-deal days 30:00 – Golden-Door sellers, mindset of elite reps, and JJ's natural talent 32:45 – Romex footprint: TX, OK, LA, MS—why every growth dollar points to Texas 34:50 – Data-driven market picks; San Antonio case study 35:35 – Revenue targets: $50 M by 2027, PCT Top-40 climb, margin focus 38:00 – Personal goals: lake-house life, golf bets & the women's-attire wager 39:55 – Twins invite Brandon to Potomac 100 mastermind in Puerto Rico 40:30 – Dylan Seals outro & Masterclass CTA

In this episode of the Jake & Gino How-To series, Gino Barbaro dives deep into the critical difference between growth and scaling—and why understanding this difference can make or break your multifamily investing journey.Discover:How "Profit Per Unit" (PPU) became a more valuable KPI than total doors Why revenue is vanity, profit margin is sanity, and cash is king What tools and systems (like EOS and Scaling Up) helped streamline operations The cadence of accountability: daily huddles, weekly L10s, quarterly priorities Why understanding your values is essential to scaling with purpose Whether you're managing 10 units or aiming for 1,000+, this episode delivers tangible strategies, inspiring stories, and actionable advice to grow smarter — not just bigger.Want to learn more about implementing these systems? Visit https://www.wheelbarrowprofits.com or email Gino directly at gino@jakeandgino.com for a FREE copy of their book or the Cadence of Accountability Doc. We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)