Podcasts about Hootsuite

At 28, Dan was leading a healthy, active life. After an optometrist appointment to identify the cause of his persistent headaches was cut short, he was handed a sealed envelope and told to go directly to the hospital. What followed, was emergency brain surgery. On June 21, 2014, Dan's reality was shattered by a devastating brain hemorrhage. With no map to guide him on the grueling path to recovery, Dan had to rely on his grit, perseverance, and resilience to relearn everything he once knew: how to walk, talk and even smile. Dan has survived two emergency brain surgeries, weeks in a coma, and months in a rehab hospital. What he found out along the way might surprise you: there is nothing like a brain injury to refocus the mind! Driven by a positive mindset, Dan battled through excruciating rehab exercises to rebuild his life and return to a job he loved. He's grateful for the doctors who saved him and the friends and family who supported him. Now he wants to pay it forward. The tools Dan used to build back his life can be used by anyone facing challenges. He will reveal strategies to help you or your team be #BetterThanYesterday and achieve your goals, one step at a time. His action-oriented life hacks will help you tackle anything you face. Through his talks, Dan has inspired groups at the @NHS London Wolfsen rehabilitation centre, @Headway - West London, a Brain injury association, @Hootsuite, a social media management company and @Spendesk a Fintech SaaS company based in London. His audiences were moved and uplifted by Dan's story and ready to use his practical approaches to triumph over adversity.  Join Dan to learn how changing your perspective can activate your resilience.   https://www.macqueendan.com/ https://www.instagram.com/macqueendan/       www.funisfundamental.com funisfundamentalpodcast@gmail.com      

In this episode of Between Product and Partnerships, Biljana Pecelj joins Cristina Flaschen to explain how smaller teams successfully ship integrations with larger platform partners. She makes the case that leveraging usage data and performance metrics is the key to proving your integration's value, giving you the necessary influence to move up a major partner's priority list.Biljana shares lessons from her experience managing integrations at Hootsuite during major platform shifts, including the rise of Instagram Business APIs and the emergence of new features like Stories that didn't always come with immediate API support. She also details the process of aligning internal stakeholders to ensure integration features actually ship despite shifting external APIs.The conversation also covers the operational side of integrations, this includes why observability needs to be built early, how teams detect silent failures before customers do, and how to structure internal alignment when integration work touches engineering, legal, partnerships, and revenue.Who we sat down withBiljana Pecelj is a Principal Product Manager at Ledgy with deep experience building integrations inside platform-heavy environments. She has worked extensively on partnership-driven product initiatives where execution speed depends on navigating both technical constraints and external partner relationships.Biljana brings expertise in:Building integrations in environments where APIs and features evolve asynchronouslyDesigning for observability and proactive monitoringNavigating asymmetric partner relationshipsAligning roadmap priorities across product, partnerships, legal, and engineeringManaging tradeoffs between beta opportunities and engineering capacityKey TopicsWhy integration product work is relationship workTechnical execution matters, but alignment with partners determines whether integrations actually ship and scale.Building in ecosystems you don't controlAPIs change. Features launch without endpoints. Roadmaps shift. Successful teams anticipate uncertainty rather than assume stability.The importance of observability from day oneSilent failures are common in integrations. Without monitoring, teams often learn about outages from customers instead of systems.Roadmap tradeoffs when beta opportunities ariseNew partner features can require immediate shifts in engineering priorities. Negotiation and resource reallocation become core product skills.M&A and integration complexityBrand consolidation rarely means backend integration. Teams often inherit layered systems that remain technically independent long after acquisition.Episode Highlights01:55 – How integration product management differs from core product work04:40 – Navigating power imbalances with large platform partners07:15 – Using data to strengthen partner conversations10:30 – Building observability when resources are limited13:45 – Handling silent integration failures17:50 – Managing beta features and roadmap shifts21:30 – Aligning cross-functional teams around integration priorities24:45 – Why relationships accelerate integration execution28:10 – Lessons learned from building inside platform ecosystems--For more insights on partnerships, ecosystems, and integrations, visit www.pandium.com

Sarah loves Instagram, but does that mean it's a viable marketing tool for insurance agents? Listen as she evaluates the ‘gram for agent use and learn how you can do the same.     Get Connected:

Hootsuite's partnership with ICE sparked controversy earlier this year, leading creators to take a closer look at the companies they work with. On this episode of the Digiday Podcast, Tameka Bazile shares why she ended her deal with Hootsuite, how it prompted her to audit other brand partnerships, and what creators can learn about balancing ethics, audience expectations, and income.

Canadian media is calling out companies with ties to ICE, but can it make a difference? Thomson Reuters, Hootsuite, Roschel, and the Jim Pattison Group are among a group of Canadian companies facing criticism for their connection with ICE. Media coverage, petitions, and protests have compelled some of these companies to cut ties with ICE. Canadian politicians are joining in to voice their outrage over what's happening in Minnesota, but what sort of meaningful impact can we actually have? Host: Jesse Brown Credits: James Nicholson (Producer), Kattie Laur (Associate Producer and Fact Checking), Caleb Thompson (Mixing and Mastering), max collins (Director of Audio), Jesse Brown (Editor)Guest: Harrison Lowman Further reading: Canadian Companies Must Cut Ties with ICE, Say Protesters | The Tyee Vancouver social-media company Hootsuite looking to work with ICE to ‘build trust' - The Globe and Mail ICE ordering fleet of 20 armoured vehicles from Brampton, Ont., firm | CBC News Canada's Stantec and U.S. partner had multimillion-dollar contracts to inspect ICE detention facilities - The Logic This App Lets ICE Track Vehicles and Owners Across the Country - 404 Media Jim Pattison won't sell U.S. warehouse proposed as new ICE facility | CBC NewsCanada must admit that Trump's America is not a ‘safe' place for refugees - The Globe and MailIt is the right time – socially and economically – to scale back extended health benefits for refugees - The Globe and MailWhy is the Carney government rolling out the red carpet for Chinese propaganda media? - Harrison Lowman [X/Twitter]150,000 rally in downtown Toronto in solidarity with Iranian protesters | CBC News Sponsors: Fizz: Visit fizz.ca and activate a first plan using the referral code CAN25 to get 25$ off and 10GB of free data.MUBI: To stream great cinema at home, you can try MUBI free for 30 days at mubi.com/canadaland.BetterHelp: Visit BetterHelp.com/canadaland today to get 10% off your first month.Douglas: Douglas is giving our listeners a FREE Sleep Bundle with each mattress purchase. Get the sheets, pillows, mattress and pillow protectors FREE with your Douglas purchase today. Visit douglas.ca/canadaland to claim this offer.If you value this podcast, Support us! You'll get premium access to all our shows ad free, including early releases and bonus content. You'll also get our exclusive newsletter, discounts on merch at our store, tickets to our live and virtual events, and more than anything, you'll be a part of the solution to Canada's journalism crisis, you'll be keeping our work free and accessible to everybody. Hosted on Acast. See acast.com/privacy for more information.

There is no sugar coating how brutal the last week has been. ICE agents murdered yet another regular person in the American federal government's relentless and brutal crackdown on Minneapolis Minnesota. This week's extra-judicial killing was broadcast live to the Internet by dozens of bystanders with mobile phones as was the previous one, just a week before. The mental and emotional burden of accepting this outrageous behaviour is the new normal for the American federal government makes it hard to prioritized our work and coverage of tech. It's especially difficult because so many of the companies our work relies on are lending or selling their tools to the now outwardly authoritarian federal government. This week we note how Canadian social media tool Hootsuite is providing social media services to the DHS and the outrage . We also talk about the Electronic Frontier Foundation's efforts to push digital security training to help people protect themselves in the digital space. Amidst the chaos, Google is facing another anti-trust suit, this one filed by Californian consumers citing Google's dominance of the search space. Google is, meanwhile, appealing another anti-trust ruling that forced it to share search data with competitors suggesting the courts neglected to consider several of the issues properly. Every time Google goes to court, secrets spill out in court filings. This time some of those secrets address how Google looks at spam. Google worries that if spammers learn how Google deals with them, result quality will degrade. The documents go on to mention how user-side data is used to build and train GLUE statistical models and RankEmbed models. The UK and France are considering banning young people from using social media due to the harms social media can do to teens. Australia banned users under age 16, forcing the removal of 5million accounts (from a population of 28million). OpenAI is introducing test ads to the lower tiers of ChatGPT in the coming weeks. The Financial Times reports they expect to make somewhere in the "low billions" in ad revenues in 2026. Google is not expected to introduce ads to the Gemini environment in 2026. These ads are going to be impression based rather than pay per click. Organic search is up and, (surprise), clicks are down only slightly at a decrease of 2.5% year over year according to a large scale study using Similarweb data. All this and a lot more in a densely packed episode as our New Roman Times start to change forever. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Good morning, afternoon, and good evening, investors! Scott Carson here, and if this episode hits a little hard, it's coming from a place of tough love! For too long, I've seen too many of you out there with "limited funds" (a thousand bucks, $18,000, or even zero!) trying to squeeze a square peg into a round hole, hoping a partial note deal will magically appear. Newsflash: a thousand bucks won't even buy you a decent partial, and all that effort for a "crappy deal" will eat your profits faster than a Texas heatwave!It's time for a come-to-Jesus meeting with that six-to-eight inches between your ears. That "mind block" is your biggest hurdle to success in real estate. If you want to own something, grow wealth, and actually invest, you need to raise private capital. And in 2026, it's not a suggestion; it's a non-negotiable. Stop waiting, stop wishing, and start doing.Here's your 5-pronged approach to getting off your lazy ass and raising capital in 2026:Social Media: Post Like Your Business Depends On It (Because It Does!): Pull your head out of your ass, even if you "hate Facebook." Post daily about deals, case studies, or properties you're evaluating across LinkedIn (easy connections!) and Facebook groups. Use tools like Buffer or Hootsuite if you're a "Powder Puff" too tired after work.Email Your Database (Yes, YOU Have One!): Whether it's 50 or 5,000, your email list is golden. Send regular emails (not just once a month!) about new deals, market insights, or just to say "hey." Remember, 80% of sales are made after the fifth contact – so keep hitting that send button!In-Person Networking: Ditch the Secret Agent Vibe: Get off your couch and hit your local Real Estate Investor Associations (REIAs) or BNI groups. You can't be a "secret agent" and expect to raise capital. Show up, talk to people, and build those connections.Target Self-Directed IRA Investors (They're Everywhere!): Learn to find SDIRA investors by searching county records for "Equity Trust" or other SDIRA companies. Send them postcards, letters, and multiple follow-ups. They have the money, you have the opportunities.Rinse and Repeat (Daily, Not Just When You Feel Like It): The most successful investors do these things again and again and again. Marketing for deals and money is a daily grind, not a weekly wish. If Warren Buffett markets to raise capital, so should you!Stop making excuses. If you hate your job, you owe it to yourself to spend 30 minutes to an hour daily on these activities. It's a small investment of time for a massive payoff. Otherwise, you'll get the same "lazy ass" results as last year. Your family, your goals, your "why" deserve more. So go out, take some action, and let's build you a river of private capital in 2026!Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

Can B2B events be fun, creative, and strategic? Absolutely. In this episode, Camille Arnold sits down with Gracie Bulleit from Pendo and Laura Lilley from Hootsuite to discuss how event marketers can strike the perfect balance between creating engaging brand moments and achieving measurable results. They share the strategies that elevated their event programs, including gamification, hands-on experiences, and community engagement that drive real business impact.Tune in to learn:Creative strategies that make brand events unforgettable without a big budgetPractical tips for demonstrating the value of your events to leadershipLessons learned from some of the most innovative event programs in the industryEpisode outline:(00:00) Meet Gracie Bulleit and Laura Lilley(03:52) Brand vibes in B2B events(08:07) Design events that are attendee-first, not agenda-first(13:19) Event success metrics beyond lead volume(19:57) Post-event reporting cadence(21:39) How gamification can drive engagement(24:57) Target the right audience with tailored experiences (35:49) How to balance creativity and business goals___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://www.splashthat.comFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comTell us what you thought about the episode

In this episode from the archives (March 2022), we break down why consistent brand messaging isn't just “nice to have”—it's the backbone of every customer touchpoint you've got. From your first marketing impression to every call, chat, and DM, the message has to match.We dig into how each social platform has its own personality—and why posting regularly on TikTok, Twitter, and Facebook matters if you want to stay relevant. You'll hear why Wendy's nailed their brand voice on Twitter while other companies crashed and burned by trying to be funny when their brand wasn't built for it.We also talk about the danger of “set it and forget it” scheduling tools. Yes, Hootsuite saves time, but if you're not monitoring your replies in real time, you're missing the whole point of social. Engagement has to feel human, aligned with your brand, and consistent across the board.You'll learn how outdated scheduled posts can cause policy conflicts, how employee engagement can strengthen your message, and how your call center, dispatch, and frontline teams all play a role in reinforcing the same story.If you want a brand that feels solid, trustworthy, and unforgettable—your messaging has to stay tight everywhere your customers interact with you.Here's the LinkTree: https://linktr.ee/caffcx

This week, we're plugging into the mainframe to explore how the tech revolution has fundamentally reshaped the comic book industry—from the way we read and create to the very stories we tell. The "Tech Era" isn't just coming; it's here, and it's changing everything.Join Our Patreon: http://patreon.com/vvclifeGrab Some Gear: http://vvcmerch.comGeneral Talk:“Be honest — if AI could perfectly draw your ideas exactly how you picture them, would you use it? Or would that feel like cheating?”(The lead in to our main topic later)The Precious: JS-1: https://amzn.to/4nROHrqFame: https://www.kickstarter.com/projects/cameraintelligence/caira-worlds-first-ai-native-mirrorless-cameraJaelyn: https://amzn.to/3X0ia7USloan: https://amzn.to/4r43mTeCommercial #1Guest: TJ Sterling & Ade Heru: https://www.kickstarter.com/projects/tjsterling/musa-lion-of-maliMUSA: LION OF MALI - A 120 PAGE HISTORICAL EPIC FANTASY! (Kickstarter Campaign) Riddle Me this: Commercial: #2Games:Next Soul PleaseZeverlandIrene The Window Main Topic:  Drawn to the Future: Comic Books in the Tech EraWhat tools every comic artist should try in 2025Sketchpad    https://help.sketchbook.com/docsApple Pencil   https://a.co/d/2MPVk93How tech can help indie creators publish and market their comicsCanva (graphic design & social media visuals) Mailchimp (email marketing/newsletter)Hootsuite or Buffer (social media scheduling + analytics) — Manage posts, schedule ahead, and keep up with engagement.Notion or Trello (project-/content-planning) — Organize your campaign, coordinate art + promos + timelines without cost.Google Analytics (tracking performance) Kickstarter or Patreon (platforms to fund + engage audience) Does AI threaten or empower comic book artists?Faster Creative Workflow but Copyright & Artistic Integrity RisksAccessible Inspiration & Collaboration but Job Displacement & DevaluationNews: The use of the word “Black”Bringing Back VinePlaystation ShutdownFlying CarThe science of witch craft?Stephen King UniverseMeta will read emailsFuture debit cardSteam HardwareHumanoid robotGoogle Text booksAutonimous racing league.Instagram:  http://instagram.com/blacknerdpodcast  facebook:   http://facebook.com/blacknerdpodcastReddit: https://www.reddit.com/r/blacknerdgang/s/uftLsO0Ad9website: http://blacknerdpodcast.comhttp://twitter.com/vvcradio   http://instagram.com/js1thasupplier  http://instagram.com/fameplanbhttp://instagram.com/jaelynaleisehttp://instagram.com/sloan_tempest

Étienne shared his journey from founding his own startup to becoming a VC. He talked about what pushed him to start a fund after exiting his company and the unexpected path that led him there. He reflected on his transition from founder life to joining a larger company, Hootsuite, and how that experience shaped his perspective as an investor. Étienne opened up about the lessons he learned along the way, the value of resilience, trust, and playing the long game in both building and backing startups. He also spoke about his partnership with Luis & Varun at Telegraph Hill Capital and their shared mission to support founders in Quebec. Real talk, honest stories, and practical takeaways, this one's for anyone thinking about their next chapter, whether it's starting up or stepping into VC.  

Marketing doesn't have to be complicated, expensive, or exhausting. Thanks to today's tools, even a solopreneur can build consistent visibility, grow an audience, and connect withclients—all without a big team or big budget.In this episode of Divas, Diamonds & Dollars, we're tackling one of the most overwhelming areas for multipreneurs: marketing. Too often, business owners burn themselves out trying to “do all the things,” when the real key is consistency, visibility, and connection. Technology makes that possible—without draining your wallet or your energy.Consistency Rules: The truth is, showing up regularly isoften harder than the actual marketing work. Solopreneurs especially struggle to keep up. But consistency doesn't have to mean “more.” It's about showing up smarter. That's where scheduling, automation, and repurposing come in. Tools like Later, Buffer, or Hootsuite can automate your posts, while email platforms like Mailchimp or ConvertKit keep you connected with your audience. And one piece of content can become many—a blog becomes a newsletter, a LinkedIn post, even a Reel.Visibility Without the Overwhelm: You don't have to be everywhere, all the time. Instead, focus on becoming “a little bit famous” in your area of expertise. Branding tools like Canva Pro make it easy to stay on brand across platforms. Video editing apps like OpusClips, CapCut, or InShot help youtransform long-form content into short, high-impact clips. And with SEO helpers like Ubersuggest or Keywords Everywhere, you can ensure your posts and blogs are optimized with the words your audience is actually searching for.From Interest to Connection: Ultimately, marketing isn't just about being seen—it's about building relationships that last. That's where community-building tools come in. Use landing page builders like ConvertKit, Leadpages, or Carrd to capture leads. Explore CRMs like HubSpot or Zoho to nurture those leads with email follow-up and automations. And don't forget to measure your impact—analytics tools like Google Analytics or IG Insights help you double down on what's actually working.Summary: Marketing is only as complicated as we make it. Focus on three goals: consistency, visibility, and connection. Choose tools that simplify your process, amplify your voice, and help you build authentic relationships. You don't need a 10-person team—you just need the right tools, used well.Your Action Item: This week, choose one area of your marketing—social posts, email, or community-building—and test one tech tool that can simplify it. Track the results, refine your process, and celebrate the extra time you buy back.

What Can You Actually Automate on LinkedIn (Without Getting Restricted)?This has been a huge topic lately, and for good reason.Many professionals want to save time, but they're unknowingly using tools that violate LinkedIn's user agreement.So let's clear this up once and for all.If you've ever wondered whether you can automate your LinkedIn activity, the short answer is: you really can't.The longer answer is that there are limited, compliant ways to simplify certain parts of your process.Here's what's off the table:❌ Automating connection requests❌ Automating messages❌ Automating likes, comments, or engagement❌ Scraping or exporting data from profilesThese are all major red flags for LinkedIn and can lead to account restrictions or even permanent bans.What is acceptable?✅ Scheduling your content, either directly on LinkedIn (which now allows up to 90 days in advance)✅ Using posting tools only for publishing content, not for engagement or outreachTools like Buffer, Hootsuite, or Canva can be used to pre-schedule posts across multiple platforms, but understand that connecting them to LinkedIn still carries some risk.If LinkedIn is your primary platform, it's always safest to use LinkedIn's own scheduling feature.The bottom line: LinkedIn rewards genuine activity, real conversations, authentic content, and consistent posting.Automating human connection defeats the purpose of being on the platform.Don't forget to download our FREE LinkedIn High-Impact Post Templates here: https://www.thetimetogrow.com/ecsposttemplates

This week on Campaign Chemistry, we're revisiting a conversation that first aired back in February. ‘Creator-preneur' Jayde I. Powell discusses her unique approach to content creation when working with B2B platforms including Hootsuite and Sprout Social.Emphasizing the importance of being true to oneself and her belief that “B2B doesn't have to be B2Boring,” Jayde Powell brings a breath of fresh air to this sector of marketing.In this episode of Campaign Chemistry, editor Luz Corona sits down with the multi-hyphenate content creator to discuss Powell's unique approach to content creation on B2B platforms such as LinkedIn, Hootsuite and Sprout Social. “Jayde of all trades” elaborates on her strategies for repurposing content, balancing freelance work for brands such as Timberland with her own personal projects, and the payoff that comes with creative freedom these partnerships provide. Powell also discusses the changing landscape of B2B marketing, driven by younger generations who seek more creative and engaging marketing strategies. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At 28, Dan MacQueen was thriving in London with career momentum, global travel, and Friday night pints. Then one morning on the tube, his vision went black. Days later, he was in emergency brain surgery. That should have been the turning point. But it was only the beginning. A massive brain hemorrhage, four weeks in a coma, and months of painful rehab left him having to relearn how to walk, talk, and even smile. But Dan didn’t just come back. He chose to build a life richer than the one he had before. What we talk about in this episode: Why surviving isn’t the end of the story, it’s the start of the climb How mindset and micro-choices shape every step of healing What it means to be better than yesterday, even on the worst days Dan’s story isn’t sugarcoated. It’s real, raw, and full of fight. And it’s a reminder that no matter the setback, the next right step still counts. Start with the next step. Listen now and hear how Dan redefined progress, purpose, and possibility. Dan MacQueen is a brain hemorrhage survivor, speaker, and resilience advocate. At 28, his world stopped after an emergency surgery left him in a coma. With no roadmap for recovery, Dan rebuilt his life from the ground up by learning to walk, talk, and function again. Today, he helps others navigate change, build grit, and shift their perspective with practical life tools. He has shared his story with organizations like Hootsuite, Spendesk, and Headway West London, leaving audiences empowered to become better than yesterday. https://www.macqueendan.com/ Listen wherever you get your podcasts or at www.thelifeshiftpodcast.com Support ad-free early releases at www.patreon.com/thelifeshiftpodcast Join the newsletter, follow on socials, and share your own shift at www.thelifeshiftpodcast.com/follow

In this episode of Grow a Small Business, host Troy Trewin interviews Jason Ackerman, founder of Wealth Rabbit, shares his journey from early startup challenges to scaling a thriving food innovation company. He opens up about the lessons he learned in leadership, resilience, and adapting to industry disruptions. Jason explains how Wealth Rabbit is transforming meal delivery through innovation and efficiency. He also highlights the importance of building strong teams and staying customer-focused in a competitive market. Listeners will walk away with inspiration, strategies, and actionable insights for growing their own ventures. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Jason Ackerman, the hardest part of growing a small business is scaling while staying focused. He highlights the struggle of balancing growth with stability and managing limited cash flow. Finding and keeping the right team members who share the vision is another major challenge. He also stresses the need to adapt quickly to disruptions in fast-changing industries. Overall, sustaining growth without losing direction is the toughest hurdle for entrepreneurs. What's your favorite business book that has helped you the most? Jason Ackerman has mentioned that one of the books that helped him the most is “The Manual” by Epictetus. Even though it isn't a traditional business book, he considers it powerful because its lessons on discipline, perspective, and resilience apply directly to entrepreneurship and leadership. The timeless wisdom in it helped him stay grounded while navigating the uncertainty and challenges of building and scaling a business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Jason Ackerman recommends several great resources for entrepreneurs looking to grow a small business. His own show, Best Hour of Their Day, dives into leadership, fitness business, and growth strategies. He has also appeared on Two-Brain Radio and the Grow Your Nutrition Business Podcast, where he shares lessons on scaling, coaching, and avoiding common mistakes. For finance and compliance insights, his appearance on The Bandit Room (“A Lot of Letters with CPA Jason Ackerman”) is also valuable. Together, these podcasts offer practical advice on leadership, scaling, and financial management for small business owners. What tool or resource would you recommend to grow a small business? Jason Ackerman often stresses the importance of tools that streamline growth, and one he'd recommend is a CRM system to manage customer relationships effectively. A CRM helps track leads, follow-ups, and client interactions, preventing missed opportunities. Alongside this, he highlights the value of consistent content and marketing, supported by scheduling tools like Buffer or Hootsuite. Automation platforms such as Zapier can further save time by handling repetitive tasks. Together, these resources free business owners to focus on strategy, scaling, and customer satisfaction. What advice would you give yourself on day one of starting out in business? Jason Ackerman's advice to his younger self on day one of starting a business would be to focus on the long game and not chase perfection right away. He often emphasizes that mistakes are part of the process, and instead of fearing them, new entrepreneurs should learn quickly and adapt. He would remind himself to surround his journey with the right people—mentors, partners, and team members who share the vision and values. He also stresses the importance of patience, since success rarely comes overnight, and consistency matters more than quick wins. Most importantly, he'd tell himself to stay true to his mission and not get distracted by comparisons or trends that don't align with the bigger picture. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success in business isn't about speed, it's about consistency and resilience – Jason Ackerman Stay true to your mission, and the noise of distraction fades away – Jason Ackerman Every mistake is the tuition you pay for the lessons of entrepreneurship – Jason Ackerman      

Align with Peace: 10-Minute Guided Meditation for Positive Energy & CalmConnect with the world's gentle energy through this 10-minute guided meditation from Calming Anxiety. Host Martin Hewlett guides you to align with mindfulness, inner peace, and positive energy using soothing breathwork and uplifting affirmations. Perfect for stress relief, mental wellness, or daily self-care, this episode helps you tap into a supportive flow of calm. Whether you're new to meditation or seeking a grounding reset, this session supports your journey to tranquility. Subscribe now for more guided meditations and anxiety relief content!Key Takeaways:Align with mindfulness and positive energy through breathwork.Cultivate inner peace with guided affirmations for calm.Ideal for morning inspiration, mid-day calm, or evening reflection.Support the Show:Ad-Free Listening: Enjoy Calming Anxiety without ads at https://www.spreaker.com/podcast/calming-anxiety--4110266/supportBuy Me a Coffee: Support hosting costs at https://www.buymeacoffee.com/calminganxietyRate & Review: Leave a 5-star review on Spotify or Apple Podcasts to help us reach more listeners!Resources & Courses:Book Hypnotherapy: Schedule a one-on-one session with Martin at https://calendar.app.google/rXHMt8sRYft5iWma8Pain & Anxiety Course: Manage negative thoughts and pain with The Physio Crew's course at https://offers.thephysiocrew.co.uk/home-painBreathing Challenge: Try our relaxing breathing challenge at https://www.martinhewlett.co.uk/breathing-challenge/Gift a Subscription: Share Calming Anxiety with loved ones at https://www.martinhewlett.co.uk/shop/calming-anxiety-gift-subscription/Get the App:iOS: Download Calming Anxiety at https://apps.apple.com/gb/app/calming-anxiety/id1576159331Android: Get it on Google Play at https://play.google.com/store/apps/details?id=digital.waterfront.calming.anxiety&hl=en-GBConnect With Us:Email: Share feedback or requests at calminganxiety@martinhewlett.co.ukYouTube: Watch all episodes at https://www.youtube.com/c/calminganxiety?sub_confirmation=1Social Media Support: For younger listeners struggling with social media stress, visit https://www.icanhelp.net/Backing Music: Chris Collins#GuidedMeditation #InnerPeace #PositiveEnergy #StressRelief #Mindfulness #AnxietyRelief #SelfCare #MentalWellness #Breathwork #CalmingAnxietyWhy these show notes?Keyword-Rich Summary: The 120-word intro includes high-intent keywords like “guided meditation,” “inner peace,” “positive energy,” “stress relief,” “mindfulness,” “anxiety relief,” “self-care,” and “mental wellness,” aligned with top podcasts like The Mindful Movement and SEO trends.Structured Format: Headers, bullet points, and concise sections improve readability and SEO, as recommended by Sweetfish Media and Castos guides.Engagement & CTAs: Explicitly prompts reviews, subscriptions, and shares to boost rankings on Spotify and Apple Podcasts, where engagement drives visibility.Retention of Links: All original links are preserved, ensuring no key information is lost.Tags: Hashtags like #GuidedMeditation and #PositiveEnergy target trending mindfulness and self-care topics, mirroring Huberman Lab and The Daily strategies.Promo Strategy for This EpisodeHere's a tailored promo strategy for the September 18th episode, designed to drive downloads and engagement while running automatically during your two-week break, inspired by top podcasts like On Purpose and The Mindful Movement.1. Social Media Promotion (X, Instagram, Facebook, TikTok)Create Short Clips:Extract a 30–60-second audio/video snippet (e.g., an affirmation like “I align with peace” or a soothing moment from Martin's guidance).Overlay text with keywords like “Inner Peace” or “10 Min Meditation” on a serene background (e.g., soft blues or nature imagery, 1080x1080 for Instagram, 1080x1920 for TikTok).Posting Schedule:Release Day (Sept 18): Post on X, Instagram, and Facebook: “Align with peace in this 10-min guided meditation from Calming Anxiety! Feel the calm: [Spreaker link] #GuidedMeditation #InnerPeace #StressRelief.”Day 2–3: Share a quote graphic (e.g., “I am aligned with calm energy”) on Instagram Stories and Facebook, linking to the episode.Day 4–5: Post a TikTok with a calming snippet, using hashtags like #Meditation, #SelfCare, #MentalHealth (check trending hashtags via TikTok's Discover tab).Engagement: Reply to comments/DMs within 24 hours (or use auto-replies via Buffer) to boost algorithm visibility. Include a poll, e.g., “What brings you peace? A) Meditation B) Nature C) Gratitude. Listen: [link].”2. Email MarketingEmail Blast:Timing: Send on release morning (Sept 18) via Mailchimp or similar to your email list.Subject Line: “New 10-Min Meditation: Align with Peace & Positive Energy .”Content: Include a brief summary (e.g., “Join Martin Hewlett to align with gentle energy in this 10-min guided meditation”), a Spreaker link, and a CTA to download the app. Add a personal note, e.g., “This episode is for anyone seeking calm and connection.”Visuals: Embed a calming image or quote graphic (e.g., “Align with peace today”).Follow-Up: Schedule a follow-up email 3 days later, prompting 5-star reviews and sharing the episode.Incentivize: Offer a free downloadable mindfulness exercise PDF for listeners who share the episode and tag you on social media.3. App and Website PromotionIn-App Notification: Push a notification: “New Episode! Align with peace in a 10-min guided meditation. Listen now on Calming Anxiety.”Website Blog Post: Post a 200–300-word blog on your website titled “Align with Peace: 10-Minute Guided Meditation for Positive Energy.” Embed the Spreaker player, include keywords like “guided meditation” and “inner peace,” and add a transcript snippet for SEO.Gift Subscription: Highlight the gift subscription (https://www.martinhewlett.co.uk/shop/calming-anxiety-gift-subscription/) in the app and blog post.4. Cross-Platform PromotionYouTube: Upload the episode as a static video with a calming background and text like “10-Min Meditation for Inner Peace.” Promote it on social media with the YouTube link.Cross-Promotion: Mention the episode in other podcast episodes' intros/outros, e.g., “Check out our latest episode on aligning with peace, out September 18th!”5. Community EngagementReviews: Add an audio outro CTA: “Loved this meditation? Please leave a 5-star review on Spotify or Apple Podcasts to help us spread calm!”Polls: Post a poll on X/Instagram Stories, e.g., “What aligns you with peace? A) Meditation B) Nature C) Music. Listen: [link].”6. Automation for Your BreakSchedule Posts: Use Buffer or Hootsuite to schedule social media posts for the first week (Sept 18–24).Email Automation: Set up emails for release day and follow-up via Mailchimp.App Notifications: Schedule notifications for release day and a reminder 4 days later.Metrics to TrackDownloads: Compare downloads to previous episodes via Spreaker's analytics.Engagement: Track likes, comments, shares, and reviews on Spotify/Apple Podcasts.CTR: Monitor link clicks from social media and emails.App Downloads: Check for increases in Calming Anxiety app downloads.This optimized title, show notes, and promo strategy should boost your podcast's visibility and engagement on Spreaker, Spotify, Apple Podcasts, and Google. Let me know if you need help with specific post designs, graphic tools, or further tweaks! You're nearly there, and Calming Anxiety is making a huge impact—keep shining!

Matt Charney is an award-winning marketing and communications executive known for transforming bold content into measurable results. He is currently the Chief Marketing Officer at Employer.com, where he leads brand strategy, messaging, and campaign development to elevate the company's impact in the HR tech and employer branding space.With over 190,000 LinkedIn followers and a strong track record across roles such as Editor-in-Chief at Recruiter.com and Advisor to multiple HR tech startups, Matt is a leading voice at the intersection of talent and marketing. His career spans high-impact content roles for brands like Symphony Talent and Hootsuite, where his creative vision delivered measurable business outcomes.Matt is known for his authentic, no-nonsense writing style that challenges conventional thinking in recruitment and branding. His thought leadership has been featured across global platforms, and he frequently advises companies on how to cut through the noise with clarity, strategy, and wit.He currently advises several innovative platforms including ExactBuyer, Honeit Talent Solutions, and Symba, helping them scale through sharp messaging and differentiated positioning.Ross and Matt talk about serendipity, conversations, recruitment, monster.com,  marketing, branding, standing out, brand affinity, unleashed, AI recruitment, LinkedIn, Reddit, Indeed, Fishbowl app, hiring, candid experience, short vs long game, adaptability, knowing what you want to achieve, Mr Beast, Peoplesoft and generating buzz. The pair also discuss product affinity, entertainment, recruitment, HR, content marketing, Athlete recruitment, learning agility, describing job roles, job interviews, company recruitment, transparency, oculus, repelling the wrong candidates, paths to mastery, growth, flying standby and bravery. Timecodes:00:15 Intro to Matt 01:09 Matt's Hats02:43 Matt's early journey05:54 Humour and professionalism08:01 What excites Matt12:11 Community platforms and ROI14:38 Things people don't know18:24 Naming AQai in 201920:05 Combating pushback to shifts and people buying in22:39 Earnings to employee ratio and billion dollar business of one24:41 Replicating businesses and the importance of brand  26:23 Content strategy31:30 Divergent career paths and transitioning peoples identity in recruitment35:04 Specific job roles changing in recruitment 39:12 Job role recruitment done well 43:57 The last time Matt did something for the first time 45:53 Reaching out to MattConnect with Matt:LinkedInWebsiteEmail - Matt@recruiter.comEmployerConnect with Ross:WebsiteLinkedInMoonshot Innovation 

If you're building before validating the market, you're not a founder — you're a hopeful builder. In this episode, Bocar Dia, Partner and GM at Forum Ventures, shares how to build a capital-efficient, scalable sales motion in B2B SaaS, from idea to product-market fit and beyond. Drawing from his early days at Hootsuite and advising 30+ founders annually, Bocar unpacks the frameworks and mindsets for growing to $100M ARR without chasing inflated valuations.Specifically, Bocar covers:(03:13) Bocar Dia shifts from engineering to sales at early-stage Hootsuite.(12:09) Validate real pain, then pinpoint key problems to shape your MVP.(20:01) Founders often raise before soul-searching — and end up misaligned.(25:10) Product-market fit is when value drives steady inbound demand.(30:17) Sales has three phases: product fit, GTM fit and scale.(36:57) Don't scale early traction. Prove one repeatable channel first.(41:57) Hire Customer Success before Sales to drive renewals and growth.(46:30) Founders who sell first know exactly what kind of leaders and reps to hire next.(51:00) AI can help sales, but manual validation is needed before scaling.(57:53) Bocar recommends data-driven, tactical sales books for founders.Resources Mentioned:Bocar Diahttps://www.linkedin.com/in/bocardia/Forum Ventures | LinkedInhttps://www.linkedin.com/company/forumvc/Forum Ventures | Websitehttps://www.forumvc.com/"The Sales Acceleration Formula" by Mark Robergehttps://www.amazon.com/Sales-Acceleration-Formula-Technology-Inbound/dp/1119047072"Founding Sales" by Pete Kazanjyhttps://www.amazon.com/Founding-Sales-Go-Market-Handbook/dp/1734505117Winning by Designhttps://winningbydesign.com/resources/books/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#ProductMarketFit #CustomerSuccess #VentureCapital #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

In this episode of the Property Management Podcast, I dive into how digital tools can completely transform the way property management businesses run. If you're feeling bogged down by the daily grind and wishing for a little more time to focus on growing your business, you're in the right place. I share the digital tools I rely on to automate tasks like email marketing, social media scheduling, and content creation, all designed to free up time and reduce the stress of constant manual work. Technology doesn't have to be overwhelming – it's all about working smarter, not harder.I talk through the importance of streamlining workflows and staying organized with tools like calendar management systems and CRM platforms. The best part? These tools don't just help you stay on top of things, but they can also improve client relationships, which is crucial when you're managing multiple properties or dealing with clients who expect nothing less than excellence. You'll hear about how these systems help me keep everything ticking along smoothly, giving me the space to focus on the bigger picture, like building stronger relationships and scaling the business.I hope you'll be inspired to incorporate more technology into your day-to-day operations. Automating repetitive tasks is a game-changer, and with the right systems in place, you can reduce stress and create a business that not only survives but thrives. So, if you're ready to take your property management game to the next level, don't miss this episode – it's time to embrace the power of technology! "With the right tools, you can save time, reduce stress, and become more efficient in your day-to-day operations." - Kylie WalkerWe explore:Best digital tools for automating property management businessesEmail marketing automation tools (e.g., Mailchimp, ConvertKit)Social media planning and scheduling tools (e.g., Hootsuite, Buffer)Content creation and design tools (e.g., Canva)Video editing tools for real estate content (e.g., CapCut, InShot)Calendar scheduling tools (e.g., Calendly)Task and workflow management tools (e.g., Trello, Asana, Notion)Customer relationship management (CRM) systems (e.g., Vault, HubSpot)Importance of streamlining marketing efforts and client communicationsStrategies for enhancing efficiency and productivity in real estate operationsConnect with Done For You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses:

Una de cada dos personas sigue a estos personajes generados por inteligencia artificial. Las empresas los prefieren por ser eficientes, rentables, programables, sin escándalos personales ni límites geográficos y su industria supera los 24,000 millones de dólares, según un estudio de Hootsuite. Pero ¿por qué tantas personas los aman? ¿Quiénes son las figuras más relevantes? ¿Y qué riesgos implican en términos de transparencia y credibilidad? Te contamos.

In this episode, we're joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he's revealing how indie developers can apply the same AI-powered frameworks to grow their apps.Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative campaigns and streamlined AI content creation workflows. With deep experience in paid social, influencer marketing, content systems, and AI-led ad testing, he's here to break down what's working right now in growth marketing.You'll learn how to supercharge your app marketing with AI—even on a small budget. From choosing the right tools to crafting content that works across every stage of the funnel, Nay shares practical, real-world strategies you can implement today.You will discover:✅ How to use AI to level up your ad creatives✅ Content workflows with and without AI✅ The “AI Prioritization Index” for deciding what to build next✅ How to run high-impact campaigns without blowing your budget✅ Indie-friendly growth tools you should useLearn More:https://www.linkedin.com/in/naycook/Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we're joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he's revealing how indie developers can apply the same AI-powered frameworks to grow their apps.Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative campaigns and streamlined AI content creation workflows. With deep experience in paid social, influencer marketing, content systems, and AI-led ad testing, he's here to break down what's working right now in growth marketing.You'll learn how to supercharge your app marketing with AI—even on a small budget. From choosing the right tools to crafting content that works across every stage of the funnel, Nay shares practical, real-world strategies you can implement today.You will discover:✅ How to use AI to level up your ad creatives✅ Content workflows with and without AI✅ The “AI Prioritization Index” for deciding what to build next✅ How to run high-impact campaigns without blowing your budget✅ Indie-friendly growth tools you should useLearn More:https://www.linkedin.com/in/naycook/Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Mr. Tony Self is back on "Rethink Real Estate," diving into the transition from costly traditional marketing services to an automated AI-driven marketing process. Tony shares how he and Courtney cut expensive monthly fees by building their own customized system using AI tools and smart plug-ins — helping agents create efficient, scalable social media and marketing workflows. From replicating the basics of popular platforms like Fusion to using Hootsuite and Canva combined with ChatGPT prompts, Tony breaks down practical steps to automate listing posts, social content, and email campaigns without losing the “human in the middle” touch.Ben and Tony discuss the importance of consistent marketing, managing multiple social channels, and how leveraging AI requires thoughtful filters and personalization to maintain authenticity and compliance. They also explore how to create project folders for different social platforms and the power of tailoring content to specific audiences — from evergreen market info to real-time updates on listings.Whether you're overwhelmed by expensive marketing services or curious how to harness AI for real estate promotion, this episode gives you an inside look at building your own automated marketing machine with tools you already have.Timestamps & Key Topics:[00:00:00] – Introduction & Why Automate Real Estate Marketing?[00:02:00] – What Fusion Did & Why It Was Expensive[00:04:30] – How AI Has Changed Marketing Automation[00:07:00] – Using Canva for DIY Marketing Materials[00:09:30] – Setting Up Hootsuite for Social Media Scheduling[00:12:00] – Training AI with ChatGPT & Creating Project Folders[00:15:00] – Differences in Platform Audiences: Facebook vs LinkedIn[00:18:00] – Pulling Real Estate Data & Auto-Posting Content[00:20:00] – Crafting Evergreen & Trending Content with AI[00:22:30] – Final Thoughts & How to Start Your Automation Journey

In this episode of The Girl Dad Show, host Young Han sits down with Diraj Goel, serial entrepreneur, advisor, and CEO of GetFresh Ventures. After scaling companies like WebCT, Vision Critical, and Hootsuite to exits and 9-figure revenues, Diraj now helps founders grow real businesses without burning out—or burning capital. He's built a life where business growth and family time both matter. From his 35-hour work week philosophy to tactical growth strategies that challenge traditional startup thinking, Diraj's story is packed with practical advice for founders who want to scale smart and live well. ✨ All episodes of The Girl Dad Show are proudly sponsored by Thesis, helping founders go further, together. Takeaways: • Why Diraj left corporate to launch GetFresh Ventures • His 35-hour work week approach—and how it creates space for family • What founders misunderstand about growth and capital • The mindset shifts that shaped his parenting and leadership • How ADHD affects his thinking and productivity • Redefining success beyond exits or valuations • Why you shouldn't fear starting a family while building a business

In today's episode, I sit down with Irina Novoselsky, CEO of Hootsuite, to talk about what leaders are getting wrong about Gen Z. After interviewing more than 500 members of the generation, Irina shares what's really driving their decisions, including their preference for social-first communication and their shifting definition of success. We break down how anxiety, remote work expectations, and evolving relationships with authority shape their priorities. Irina explains why traditional sales tactics fall flat, how companies can actually reach Gen Z buyers, and what they really mean when they say they want flexibility. It's not entitlement. It's a different rulebook entirely.

Trish Riswick is a seasoned social media strategist and Team Lead at Hootsuite, where she oversees the company's social media marketing efforts. With over seven years of diverse experience—from freelancing and managing small business accounts to consulting and working at the enterprise level—she brings a deep understanding of what makes social strategies succeed.At Hootsuite, Trish plays a key role in bringing marketing campaigns to life across six social channels. She collaborates closely with the video and brand teams to deliver creative, out-of-the-box ideas to their audience. She also leads the development of Hootsuite's social listening and engagement strategies, helping the brand stay ahead of online conversations. Over the past three years, she has helped cultivate a thriving online community of more than nine million followers.Check out their newsletter The PerchHootsuite's latest innovation, OwlyGPT, launched this week

#570 In Today's Episode of the podcast I chat with YOU as I tackle a wide range of listener questions covering every stage of the photography journey. I respond directly to your real-world concerns, offering practical advice and personal insights on topics like preparing for photography trips, finding and owning your unique editing style, breaking into specialized fields such as wedding or food photography, and building a sustainable photography business even when time and energy are limited.KEY TOPICS COVEREDTrip Preparation & Gear Selection - Raymond breaks down how to plan a photography trip, using Alaska as an example. He stresses focusing on desired shots first, packing only essential gear, planning for power and backup needs, and not letting equipment overshadow the enjoyment of the trip.Finding & Owning Your Editing Style - A listener asks about confidence in a "purposefully imperfect" editing style. Raymond encourages embracing what moves you emotionally rather than succumbing to trends. Authenticity, he argues, attracts the right audience and sustains creative motivation.Building a Photography Business with Limitations - Addressing questions about starting (or sustaining) a business with limited time or neurodivergence, Raymond offers practical marketing strategies, including leveraging local business partnerships, automating social media, and focusing on core client beliefs. IMPORTANT DEFINITIONS & CONCEPTSExposure Compensation: Adjusts camera-determined exposure in automatic or semi-automatic shooting modes to lighten or darken images without switching to full manual mode. Essential for managing tricky lighting situations and achieving desired creative effects.Macro Lens: A lens designed for close-up photography that allows for high magnification and sharpness at very close focusing distances, ideal for genres like food photography.DISCUSSION & REFLECTION QUESTIONSWhat personal moments or subjects are most important for you to capture on a photography trip, and how might your gear choices support that?How can you refine your editing style to better reflect your personal taste or storytelling goals?If you were to market your photography business, what unique value or emotional connection would you offer your ideal client?How might you balance career ambitions with personal well-being or time constraints?RESOURCES:Check out the food photography channel: Tin House StudioSocial media scheduling tools: SocialBee, Buffer, Hootsuite, and PlanolySign up for your free CloudSpot Account today at www.DeliverPhotos.comConnect with Raymond! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Get your Photo Questions Answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16132&preview=true)  On May 15, we hosted our second quarterly event of 2025 in partnership with the University of Portland's School of Business. More than 110 attendees gathered for networking and a panel discussion, “How to Get a Marketing Job in Today's Uncertain Economy: Why Analytics Gives You an Edge. Together, the panelists brought expertise from across academia, corporate marketing, and entrepreneurship, offering advice on how to navigate today's job market as a creative and how to leverage analytics and AI in your work. About Our Guests: Welcome Michael L. DeVaughn, dean of the School of Business, University of Portland Panelists Dr. Ashley Hass, a marketing professor from the University of Portland Kevin Kinghorn, the executive vice president & chief marketing officer of the Portland Trail Blazers Holly Feather, chief executive officer & founder of HHF Strategy Resources in This Episode: Use AI to optimize your resume against job descriptions, personalize your prompts to reflect your voice, and explore platforms like Jobscan and Hemingway for editing and matching the job description. Experiment with tools like Tableau and JASP. There are also free certifications through HubSpot, Google, Hootsuite, and LinkedIn Learning. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16132&preview=true)  On May 15, we hosted our second quarterly event of 2025 in partnership with the University of Portland's School of Business. More than 110 attendees gathered for networking and a panel discussion, “How to Get a Marketing Job in Today's Uncertain Economy: Why Analytics Gives You an Edge. Together, the panelists brought expertise from across academia, corporate marketing, and entrepreneurship, offering advice on how to navigate today's job market as a creative and how to leverage analytics and AI in your work. About Our Guests: Welcome Michael L. DeVaughn, dean of the School of Business, University of Portland Panelists Dr. Ashley Hass, a marketing professor from the University of Portland Kevin Kinghorn, the executive vice president & chief marketing officer of the Portland Trail Blazers Holly Feather, chief executive officer & founder of HHF Strategy Resources in This Episode: Use AI to optimize your resume against job descriptions, personalize your prompts to reflect your voice, and explore platforms like Jobscan and Hemingway for editing and matching the job description. Experiment with tools like Tableau and JASP. There are also free certifications through HubSpot, Google, Hootsuite, and LinkedIn Learning. Learn more about your ad choices. Visit megaphone.fm/adchoices

Molly Sperlich is a passionate storyteller and communications professional with a strong foundation in journalism and media. A graduate of the University of South Dakota, she holds degrees in Media & Journalism and English. Molly has honed her skills through roles such as Digital Editor and Anchor for Coyote News, as well as a writing internship with 605 Magazine. Proficient in Adobe Creative Cloud and Hootsuite-certified in social media marketing, she combines creativity with technical expertise to craft compelling content across various platforms.​ Website: https://propertymeld.com/  LinkedIn: https://www.linkedin.com/in/molly-sperlich-best-a324311b0/   Instagram: https://www.instagram.com/propertymeld/  Facebook: https://www.facebook.com/propertymeld    Bryan Nowlan is a dedicated marketing professional with over eight years of experience, including more than six years specializing in Web3 marketing. Since entering the cryptocurrency space in 2016, he has developed a deep passion for innovation and creating impactful marketing strategies in this fast-paced industry. His expertise spans social media, content creation, event management, email marketing, growth strategies, and website development. A Bentley University graduate, Bryan is known for his strong work ethic and commitment to staying ahead of emerging trends—both in marketing and the Web3 space. Website: https://horizenlabs.io LinkedIn: https://www.linkedin.com/in/bryan-nowlan-6a213091/    In this episode, we dive into how modern marketers can adapt to evolving landscapes using both traditional and cutting-edge techniques.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Molly Sperlich is a passionate storyteller and communications professional with a strong foundation in journalism and media. A graduate of the University of South Dakota, she holds degrees in Media & Journalism and English. Molly has honed her skills through roles such as Digital Editor and Anchor for Coyote News, as well as a writing internship with 605 Magazine. Proficient in Adobe Creative Cloud and Hootsuite-certified in social media marketing, she combines creativity with technical expertise to craft compelling content across various platforms.​ Website: https://propertymeld.com/  LinkedIn: https://www.linkedin.com/in/molly-sperlich-best-a324311b0/   Instagram: https://www.instagram.com/propertymeld/  Facebook: https://www.facebook.com/propertymeld    Bryan Nowlan is a dedicated marketing professional with over eight years of experience, including more than six years specializing in Web3 marketing. Since entering the cryptocurrency space in 2016, he has developed a deep passion for innovation and creating impactful marketing strategies in this fast-paced industry. His expertise spans social media, content creation, event management, email marketing, growth strategies, and website development. A Bentley University graduate, Bryan is known for his strong work ethic and commitment to staying ahead of emerging trends—both in marketing and the Web3 space. Website: https://horizenlabs.io LinkedIn: https://www.linkedin.com/in/bryan-nowlan-6a213091/    In this episode, we dive into how modern marketers can adapt to evolving landscapes using both traditional and cutting-edge techniques.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Is LinkedIn starting to look a lot like the next big creator playground?In this debut episode, we're diving into the rise of the LinkedInfluencer, how B2B brands like Hootsuite and Apollo are already tapping in, and whether this slow-burning platform might be the next TikTok (but for B2B and beyond).Join us as we unpack the opportunity for creators on LinkedIn, and what it'll take for the platform to really show up for them.Who's winning right now, what kind of content works, and how creators are breaking in.Why LinkedIn's "slow game" might actually be a power move for thoughtful creators.The big pitch: the one thing we'd tell brands to do right now to stand out on LinkedIn.

Have you ever wondered how someone goes from juvenile detention to flying in helicopters to save time? In this episode of the Habits and Hustle podcast, I talk with Dan Martell as he shares his incredible journey from troubled teen to wildly successful business leader.  We discuss Dan's story of redemption and his strategies for reclaiming your time, building wealth, and creating a life of purpose. We also dive into how his morning routine, fitness transformation, and media company creation all stem from the same core principles. Dan Martell is an entrepreneur, best-selling author of "Buy Back Your Time," and one of the most sought-after executive coaches in the software industry. Overcoming a troubled youth that included addiction and juvenile detention, Martell transformed his life through technology and personal development, building and selling three successful tech companies and investing in over 60 startups including billion-dollar ventures like Hootsuite and Intercom.  What We Discuss:  (05:50) From Addiction to Multimillionaire (16:32) Transitioning From Amateur to Pro Media (22:19) Building a Media Company Playbook (28:44) Content Creation Strategies for Growth (36:47) Unapologetic Wealth and Personal Growth (42:09) Journey of Personal Growth and Transformation (48:59) Optimizing Fitness Routine for Success (56:49) Maximizing Time Efficiency and Outsourcing Tasks …and more! Thank you to our sponsors: AquaTru: Get 20% off any purifier at aquatru.com with code HUSTLE Therasage: Head over to therasage.com and use code Be Bold for 15% off  TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. BiOptimizers: Want to try Magnesium Breakthrough? Go to https://bioptimizers.com/jennifercohen and use promo code JC10 at checkout to save 10% off your purchase. Timeline Nutrition: Get 10% off your first order at timeline.com/cohen Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.  Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.  Momentous: Shop this link and use code Jen for 20% off   Find more from Jen:  Website: https://www.jennifercohen.com/ Instagram: @therealjencohen   Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Dan Martell: Website:  https://www.danmartell.com/  Instagram: https://www.instagram.com/annie.sarnblad/ 

Emphasizing the importance of being true to oneself and her belief that “B2B doesn't have to be B2Boring,” Jayde Powell brings a breath of fresh air to this sector of marketing.In this episode of Campaign Chemistry, editor Luz Corona sits down with the multi-hyphenate content creator to discuss Powell's unique approach to content creation on B2B platforms such as LinkedIn, Hootsuite and Sprout Social. “Jayde of all trades” elaborates on her strategies for repurposing content, balancing freelance work for brands such as Timberland with her own personal projects, and the payoff that comes with creative freedom these partnerships provide. Powell also discusses the changing landscape of B2B marketing, driven by younger generations who seek more creative and engaging marketing strategies. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this episode of Talking Book Publishing, hosts Kathleen Kaiser and Adanna Moriarty sit down with branding and marketing expert Jeniffer Thompson to discuss how authors can build a strong brand, navigate social media, and boost visibility in a crowded marketplace.Jeniffer, the founder of Monkey C Media, shares how to identify your audience, leverage influencers, and create a sustainable social media plan using tools like Canva, Buffer, and Hootsuite. She also discusses the importance of authenticity in marketing, finding comparable titles, and ensuring your book cover and online presence match your genre and brand.The conversation also highlights the power of consistency, why book series perform better over time, and how authors can avoid common marketing pitfalls. Plus, Jeniffer previews her upcoming February 17th webinar on "The Power of Social Media," hosted by the Writers & Publishers Network.This episode is packed with actionable strategies every author can use to build their brand and sell more books—don't miss it!We'd like to hear from you. If you have topics or speakers you'd like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn't have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.If you're ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.Thank you to our friends at RepairPal for providing you this episode. RepairPal's Certified Network of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Show Notes with TimestampsIntroduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital...

In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report.  Creative Content: Breaking Boundaries Without Breaking Your Brand The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of organisations are creating content designed to entertain, educate, or inform rather than promote directly. The hosts debate the pros and cons of pushing creative boundaries, citing examples of effective emotional engagement. They also warn of the risks of losing brand consistency and highlight strategies to stay innovative while staying true to your brand identity. Proactive Engagement: Opportunities and Risks The team discusses the growing trend of proactive engagement, where brands interact directly with creators and audiences in real time. With statistics showing that proactive engagement can drive 1.6 times more interaction, they explore how brands can add value to conversations without appearing intrusive or opportunistic. This segment is packed with insights on building meaningful connections while avoiding common engagement pitfalls. Social Listening and Trend-Jacking: Striking the Right Balance The hosts delve into how brands can use advanced social monitoring tools to identify trends, refine their strategies, and increase ROI. They caution against the dangers of "trend-jacking" and the race to viral content, urging marketers to focus on creating authentic, original campaigns that align with their brand values. Generative AI: Creating Better (Not Just More) Content With 83% of marketers using generative AI to accelerate content production, the episode highlights how AI is reshaping the industry. The hosts stress the importance of leveraging AI for quality rather than quantity, emphasising the value of thoughtful, well-crafted content over sheer volume. They also share examples of using AI tools for planning, customer analysis, and segmentation to enhance campaign effectiveness. -- You'll find all links on  Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

Did you like the episode? Send me a text and let me know!!Essential Marketing Strategies for New EntrepreneursIn this episode of Business Conversations with Pi, host Scoob and his AI co-host Pi delve into essential and cost-effective marketing strategies for new entrepreneurs. They explore the benefits of social media, content, and email marketing, and recommend tools like Hootsuite, Canva, and Mailchimp to automate and optimize these efforts. Additionally, they discuss AI-powered tools that can enhance these strategies and suggest key marketing books such as 'Building a StoryBrand' and 'The 1-Page Marketing Plan' for further reading. Scoob and Pi's insights aim to equip first-time founders with the knowledge to turn their startup dreams into reality.                             Books "Building a StoryBrand" by Donald Miller "The Ultimate Sales Machine" by Chet Holme "The 1-Page Marketing Plan" by Allan Dib "Influence" by Robert Cialdin00:00 Introduction to Business Conversations with Pi01:51 Marketing Strategies for New Entrepreneurs02:52 Tools to Simplify Your Marketing Efforts03:41 Leveraging AI in Marketing04:29 Recommended Marketing Books05:26 Final Thoughts and Encouragement05:54 Conclusion and Next Steps Thank you for being a Skoobeliever!! If you have questions about the show or you want to be a guest please contact me at one of these social mediasTwitter......... ..@djskoob2021 Facebook.........Facebook.com/skoobamiInstagram..... instagram.com/uepodcast2021tiktok....... @djskoob2021Email............... Uepodcast2021@gmail.comIf you would like to be coached on your entrepreneurial adventure please email me at for a 2 hour free discovery call! This is a $700 free gift to my Skoobelievers!! Contact me Now!! On Twitter @doittodaycoachdoingittodaycoaching@gmailcom

Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more than you think—in revenue, reputation, and even stock price stability. Today we're exploring the C-suite's perspective on social media with Dr. Antonis Papatsaras, CTO of Hootsuite, the social media performance engine powering the content of brands and organizations across platforms worldwide since 2008. We'll discuss the misconceptions surrounding social platforms, the untapped potential for ROI, and the consequences of neglecting social media in today's digital landscape. About Dr. Antonis Papatsaras, CTO, Hootsuite Dr. Antonis Papatsaras joined Hootsuite as Chief Technology Officer in November 2022, bringing over 25 years of expertise in Computer Science and Software Engineering. As a veteran in the technology space, his strategic vision and leadership has significantly elevated Hootsuite's product organization, both driving efficiencies internally and building a scalable product that enhances our user experience. More recently, he was a driving force in our acquisition of Talkwalker, the leading AI-powered social listening solution, sparking a transformative shift from social media management (the category Hootsuite pioneered) to social media performance. Through this innovative move, he has piloted the world's first social media performance engine where customers can convert insights into actionable business impact and revenue. Throughout his career, Antonis has consistently driven customer value with cutting edge products and scalable cloud-based architectures. Prior to joining Hootsuite, Antonis served as Chief Technology Officer and lead for the Contract Lifecycle Management (CLM) product suite at DocuSign. He has also driven innovation by building strong, diverse and distributed teams in both small and large organizations, including SpringCM, Hewlett Packard Autonomy, Interwoven and DiscoveryMining. RESOURCES Hootsuite website: https://www.hootsuite.com Hootsuite's Social Media Trends Report: https://www.hootsuite.com/research/social-trends?srsltid=AfmBOoouMJXarIYf8O8QuA1A9Jdowv0eIHeNTbGrhYIereq13cEdWV4S%5C Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 - Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, content marketing and trends specialist Kim James shares her advice on how Personal Stylists can grow their Instagram audience, engagement and sales without feeling like they are in a monotonous vortex of pointless content creation and benign emoji-ridden responses that don't result in bookings. Kim launched her own marketing agency Tangerine Tango after 10 years building content strategies for local and international brands, and she also presents content marketing trends across various sectors. Suffice to say, she knows her stuff.  I reached out to Kim because I wanted the opportunity to ask the questions I hear from so many small business owners in the styling industry. Instagram is the cause of so much stress, angst, frustration and overwhelm for many business owners. Yet social media performs a pivotal role in the awareness and consideration phase of the buyer cycle. So if we can't avoid it, I'm going to connect you all with the experts who can teach you how to nail it, for your business, skill set and specific goals. From understanding realistic expectations of Instagram to the influence of TikTok, this episode provides a comprehensive guide for maximizing your social media impact.  Listen and learn how to develop your unique voice, attract your ideal clients, and avoid burnout while building a powerful personal brand online. SHOW NOTES/TIMESTAMPS 00:00 Introduction  00:50 Kim James' Career Background and Insights 01:37 The Power and Challenges of Social Media for Small Businesses 04:21 Understanding TikTok and Instagram Trends 08:18 Effective Content Strategies for Instagram and TikTok 08:56 The Importance of Messaging and Storytelling 14:20 Tactical Tips for Instagram Engagement 18:57 Hashtags and SEO on Instagram 20:14 Effective Tactics for Social Media Growth 21:16 Organic Growth vs. Paid Ads 22:41 The Role of Consistency and Authenticity 25:16 Understanding the Algorithm and Diversifying Platforms 33:25 The Importance of Messaging and Niche Targeting 37:05 Final Thoughts and Key Takeaways you're just starting out: https://www.stylingadvisory.com.au/free-beginners-guide-to-marketing-styling-business/

In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Gabriel Aguilo, Director of Product at Hootsuite, to discuss the evolving role of product managers, their impact on business success, and why they remain crucial despite technological changes.

David's Bridal has a leg up on other bridalwear companies. After all, “ninety percent of brides are already walking into David's front door,” according to Elina Vilk, who joined the company as its chief business officer in September.  Still, the 74-year-old business has experienced its fair share of challenges, having filed for bankruptcy last year before being acquired a few months later.  On the latest episode of the Glossy Podcast, Vilk discusses the opportunity she saw at David's Bridal after working in tech for 20 years for companies including Hootsuite, Meta and Paypal. She also breaks down the pain points of modern brides and the solutions David's Bridal is developing accordingly. They have big implications for the business, as well as the wedding-planning industry. 

On the latest episode of Talking Too Loud, Savage and Sarah Dawley, Director of Content at Hootsuite, explore the wild and ever-evolving landscape of social media. They chat about the highs and lows of social trends, the power of social listening, and how to create content that not only informs but also engages. Highlights include:Why most brands shouldn't jump on social trendsThe importance of social listening and how it's evolvingTips for creating engaging educational contentEffective use of social media platforms for brandsLinks to Learn More:Follow Sarah on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on AppleLeave us a review on Spotify

Did you know AI tools can generate entire social media campaigns for you in minutes?Have you heard how AI-generated posts are transforming brands like Sephora and Coca-Cola?Are you ready to transform your content creation with AI-driven tools? How could personalized posts on a scale change your business?Are you curious about how AI can handle your entire social media strategy and want to know the secret behind skyrocketing your social media without lifting a finger? This episode is a must-watch!Hey there, tech enthusiasts!

Hootsuite was the social media darling of the 2017's by trouble started after a failed $750m IPO led by Goldman. Today, original founder Ryan Holmes and team have tasked new CEO Irina Novoselsky with leading the company from $200m to $400m. She says the old SaaS playbook is dead. Its working. The firm will hit $400m by Dec 2024.

In this episode, we take all the great wisdom from the last three months and highlight the most impactful takeaways for you. The Best Of Q2 features leadership insights from these incredible leaders: Neil Blumenthal and Dave Gilboa, co-CEOs of Warby Parker Jon Rahm, Professional golfer Kevin Hochman, CEO of Brinker International (Chili's and Maggiano's) Hal Rosenbluth, Chairman & CEO of New Ocean Health Solutions Bill Mudd, President & COO at Churchill Downs Val Ackerman, Commissioner of the Big East Conference Rory McIlroy, Professional golfer Steve Squeri, Chairman and CEO of AMEX David Novak, Cofounder and former CEO of Yum! Brands Steve Duncker, Former Chairman of NYRA Irina Novoselsky, CEO of Hootsuite and former CEO of CareerBuilder Eric Church, CMA Entertainer of the Year and a 10-time GRAMMY nominee ——— FEATURED RESOURCE The How Leaders Lead mobile app Download the app and scale up your leadership skills in under 2 minutes a day

Has social media ever felt a little mystifying to you? If so, you'll love today's episode with Irina Novoselsky, the CEO of the social media management platform Hootsuite. Get practical tips to improve your social media strategy, including tips for boosting ROI.  Plus, discover the career-transforming power of making bold connections—something that Irina excels at.  You'll also learn: Three ways leaders can maximize their use of social media How to open up new career opportunities What you might be getting wrong in your job postings A new way to develop mentor relationships ——— FEATURED RESOURCE The How Leaders Lead mobile app Download the app and scale up your leadership skills in under 2 minutes a day

Elina Vilk has been the Chief Marketing Officer at Hootsuite since August 2023. She has more than two decades of experience in the industry, but her love of marketing started years before that, when she was a 12-year-old refugee immigrant who had to raise money to get to her 8th grade graduation by being the top candy salesman at her school. Elina says this taught her a lot about marketing and gave her the first insights into consumer-based selling and asking the right questions that have continuously developed throughout her career. Prior to joining Hootsuite, Elina led marketing at WooCommerce, Small Business Marketing at Meta, spent nearly a decade at PayPal/eBay, and ran consumer and digital advertising at Visa. On the show today, Alan and Elina talk about Hootsuite's new Social Media Consumer Report, key takeaways and insights markets should be thinking about in terms of making their brands more relevant and authentic, and the biggest mistakes brands make on social media. They also talk about the design thinking and human-centered marketing philosophy she utilizes to solve consumer's real pain points, what it was like to be a digital marketer and social media manager before those terms even existed, and where social media is going in the future.In this episode, you'll learn about:How human-centered design thinking helps marketers ask the right questions The purpose of the Hootsuite Social Media Consumer Report and key takeaways The future of social media and the biggest mistakes brands make onlineKey Highlights:[01:30] An entrepreneur at 12[04:15] The career path from selling candy to CMO[08:15] Things Elina learned along the way that she uses most now[10:45] How design thinking fits into marketing[13:00] The brilliance of “Got Milk”[15:15] The purpose of the Hootsuite Social Media Consumer Report[17:05] Report key takeaways [18:40] Beyonce released a country album, so Hootsuite did too.[20:20] The worst social media brand sins[22:25] What Hootsuite is doing on social [25:50] The future of social media[27:00] How the immigrant mentality shapes who she is [28:30] Advice to her younger self[30:45] Two things CMOs have to think about[31:35] Specific subcultures of community building [33:35] How business levers map to the business impactLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we dive into the world of social media strategy for fashion brands and side hustles. Discover how to effectively organize and schedule your content across multiple platforms using a variety of tools, from Google Calendar and Trello to Hootsuite and Canva. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.