Podcasts about Hootsuite

In this episode of Run the Numbers, CJ sits down with Aurélien Nolf, CFO of Navan, to unpack how to pre-align before budgeting, how to think about portfolio construction inside a company, when to fund or kill internal bets, how IR is becoming more connected to FP&A, and where AI actually works inside finance teams.—SPONSORS:Rillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cjBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJ—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNGuest: https://www.linkedin.com/in/aureliennolf5b716412/Company: https://navan.com/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 Preview and intro1:21 Welcome and guest intro3:06 100-mile ultramarathon at Lake Tahoe4:47 Resource allocation lessons from EA6:41 Bucketing bets: proven, intuition, moonshots7:43 Pre-alignment before budgeting9:58 The 70/20/10 framework10:35 Sponsors — Rillet | EY | SpendHound13:51 The common trap: chasing everything16:16 Lyft: $1B burning to $1B profitable18:11 Killing projects without crushing morale19:24 TAM as the planning foundation20:57 Navan's TAM: managed vs. unmanaged22:15 Sponsors — Brex | Aleph | RightRev25:48 Why go after the unmanaged segment28:24 Not all TAM dollars are equal29:26 How IR is evolving30:45 Why FP&A and IR belong together31:54 Metrics: disclose vs. guide34:04 Use internal metrics externally35:12 Communicating bad news to the market39:22 Earnings prep: the black book40:04 AI in finance: can't vibe code compliance41:31 Ava handles 55% of interactions43:08 AI ROI: same framework as anything else44:02 Why finance hasn't had its AI moment44:46 Lightning round44:56 Screwed up: wrong investor meeting45:23 Sunday planning ritual46:42 Advice to younger self47:29 Finance software stack48:34 Craziest expense: curtains at the hotel laundry49:17 Credits

In this episode of Run the Numbers, CJ breaks down SpaceX's S-1, unpacking what the filing reveals about Starlink, xAI, X, common control accounting, revenue, losses, CapEx, and Elon Musk's Mars-linked compensation structure.—SPONSORS:RightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cjBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/run—LINKS: CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 SpaceX S1 breakdown0:50 Elon's Mars colony comp plan2:03 Common control accounting: SpaceX + xAI + X3:04 What SpaceX actually does3:43 How reusable rockets work4:24 Launch cost curve: foundation of everything5:49 Launch services: $8B, 85% of global launches6:44 Starlink: $11.4B, 63% EBITDA margins7:36 xAI and X: burning $1B/month8:22 Sponsors — RightRev | Rillet | EY11:18 Colossus and orbital AI thesis11:41 Revenue, segments and CapEx breakdown14:54 RPO: $28.4B backlog15:18 Starlink subscribers and ARPU decline16:01 Target valuation: $1.5–1.75 trillion16:47 Starlink deep dive18:05 International pricing strategy21:38 The consolidated entity problem22:28 Related party section: nine pages22:32 Sponsors — SpendHound | Brex | Aleph26:15 Valor Equity: $20B in equipment leases27:05 Tesla cross-ownership and Terrafab28:23 R&D: $8.6B, 46% of revenue30:33 Starship: key risk and growth linchpin31:41 Red flag 1: CEO comp tied to Mars colony32:22 Red flag 2: Musk concentration risk32:49 Red flag 3: Cursor option — $10B downside33:36 Red flag 4: X advertising is shrinking34:06 IPO structure and SPCX ticker34:50 30% retail allocation, no lockups35:44 S&P 500 inclusion forces buying within 15 days37:54 Valuation: 60–70x forward revenue38:43 Peer comparison39:44 What you're buying at $1.5T40:53 CFO comp: the only sane plan in the filing41:25 Bitcoin on the balance sheet41:57 Credits

In this episode of Run the Numbers, CJ sits down with ParkerGale Operating Partner Paul Stansik to break down five ways CFOs can help build a better sales engine: making the budget mean something, improving forecasting, sharpening metrics, getting involved in key RevOps moments, and building real trust with sales.—SPONSORS:Aleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cjBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metrics—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNGuest: https://www.linkedin.com/in/paulstansik/Company: https://www.parkergale.com/Hello Operator: https://hellooperator.substack.com/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Is a weekly martini ARR? | with Dave Kellogghttps://youtu.be/Yb1lUQLJ6qw—TIMESTAMPS:All verified. Here are the timestamps:0:00 Preview and intro2:27 Parker Gale and Paul's role3:52 Topic: how CFOs build a better sales engine6:21 1: Make the budget mean something8:11 Budget segmentation and cleaving the business10:54 Sponsors — Aleph | RightRev | Rillet14:08 2: Help emphasize forecasting17:23 Forecasting as non-threatening co-construction19:37 Sponsors — EY | SpendHound | Brex23:06 3: Lend a hand with data and metrics25:32 Walking sales through NDR levers27:16 Metrics tied to exit readiness28:00 4: Get involved in a few RevOps spots29:04 Pricing, proposals, and quoting31:22 Kill your SKUs32:51 Selling with certainty: quote formatting34:26 CFO letter for enterprise deals37:37 5: Build a great relationship with sales37:59 You can't fix a secret39:23 EQ over IQ for finance leaders40:41 Recap: all five tips42:11 Credits#RunTheNumbersPodcast #CFO #SalesStrategy #FinanceLeadership #RevenueOperations

In this episode of Run the Numbers, CJ sits down with Figure Technologies CFO Macrina Kgil to break down how Figure's business model works, why traditional lending remains so bloated, and how speed in origination and funding flows through financial performance. They also cover stablecoins, blockchain as invisible infrastructure, AI in accounting, and scaling finance with fewer than 35 people.—SPONSORS:Brex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cj—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNGuest: https://www.linkedin.com/in/macrina/Company: https://www.figure.com/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 Preview and intro3:10 Working for a CEO who's a former CFO5:00 What Figure does and how it makes money6:57 Blockchain's first commercial use case8:17 50%+ margins, path to 60%9:23 Sponsors — Brex | Aleph | RightRev12:56 HELOC origination: 45 days to 5 days14:26 Where the lending system is bloated15:56 Credit and liquidity as core risks17:06 Blockchain makes the marketplace transparent18:10 Risk as a fintech CFO19:49 Sponsors — Rillet | EY | SpendHound22:58 Crypto on the balance sheet24:12 Blockchain becomes invisible like cloud25:44 Stablecoins explained27:47 YLDS: Figure's yield-bearing stablecoin29:02 Crawl, walk, run stablecoin strategy34:32 IPO process: what got easier35:03 What got harder: testing the waters37:12 Blockchain KPIs and investor conversations38:21 Finance team: 130 people down to 3540:00 SEC engagement: storytelling not financials40:49 IPO advice: pick durable KPIs42:05 First earnings after IPO: don't miss43:13 AI automation goal: 60% by 202646:11 Director of Finance Transformation hire47:40 30-60-90 for the transformation role48:58 Long-Ass Lightning Round52:20 Credits

Cerebras is going public with the largest commercial chip ever built, $510M in 2025 revenue, and a $24.6B backlog mostly tied to OpenAI. CJ breaks down the company's wafer-scale AI bet, why inference changed the story, the strange customer-investor-lender relationships behind the IPO, and the big question: is Cerebras the next NVIDIA-style infrastructure winner, or a concentrated hardware company with a very expensive cloud pivot?—SPONSORS:SpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cjBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartups—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNCJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 Preview and intro0:59 Cerebras: the dinner plate chip3:56 Why chip size matters for AI5:26 Old vs. new AI: inference is the bottleneck7:30 Revenue: 20x in 3 years7:49 Sponsors — SpendHound | Brex | Aleph11:33 Gross margin12:02 Net income: the one-time accounting trick12:41 Operating cash flow whipsaw13:24 RPO: $24.6B backlog13:58 Customer concentration: the UAE entities18:06 Sponsors — RightRev | Rillet | EY21:05 Cloud revenue: the inverse SaaS story22:23 Cloud gross margin collapse23:53 G42 warrants for pennies29:14 The OpenAI warrant: Funky Town31:08 $40B market cap milestone31:36 R&D and S&M breakdown33:15 Balance sheet and cash burn35:59 Red flag 1: accounting weaknesses36:37 Red flag 2: one foundry, no supply deal37:28 Red flag 3: UAE geopolitical risk38:10 Red flag 4: cloud is unproven39:02 Cap table: founders diluted40:43 Voting control: Class A, B, and N41:15 Valuation: 10–13x forward revenue41:48 Peer comparison43:47 CEO's prior issues46:10 CreditsNothing said or created by this podcast is business or investment advice#RunTheNumbersPodcast #IPO #Semiconductors #AIStrategy #FinanceLeadership

David Bell, co-founder of Idea Farm Ventures and early investor behind Warby Parker, Harry's, and Diapers.com, and CJ break down how consumer investing works. They cover why durable consumer companies require more than clean unit economics, how to apply SaaS-style thinking to businesses without contracts, and why the best opportunities often live in boring gray space.—SPONSORS:EY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cjBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cj—Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNGuest: https://www.linkedin.com/in/david-bell-086820/Company: https://www.ideafarmventures.com/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 Preview and intro3:16 Edge: economics and psychology5:21 Best ideas in boring gray space5:41 Functional, emotional, and symbolic value7:08 Grüns gummies and divisibility9:02 Sponsors — EY | SpendHound | Brex12:31 Ideation: personal pain vs. market analysis13:17 Diapers.com and the Starbucks origin story16:00 Warby Parker: asking why16:33 LTV to CAC in D2C18:02 Retention math: 85 to 90% can double LTV19:00 Milkman and recurring vs. reoccurring20:42 Trust economics22:38 Warby stores boost online sales22:58 Sponsors — Aleph | RightRev | Rillet26:12 Away store as advertising27:46 Warby discovery: dots on a map30:10 Home try-on word of mouth value32:09 D2C unit economics mistakes34:55 Innovating on distribution35:50 Touchland in Sephora: right channel, right signal37:00 Capital allocation: margin and low CAC first39:18 Sequencing: people, brand, then inventory40:58 Product vs. brand: the 8x10 thought experiment42:23 Consumer monetization shifts45:45 The gravity framework50:32 Isolation principle: most underused lever52:36 Working backwards from exit at day zero57:23 What if your business isn't venture scale?59:32 Book plug: Founders Gold1:00:25 Credits

CJ turns the mic on the people behind Mostly Media for a special behind-the-scenes episode of Run the Numbers. Michelle, Callie, Sarah, Matthew, Ben, and Steve share what it's like building the company, scaling media, talent, sales, production, and operations, and dealing with CJ's scooter lore, calendar quirks, and chaos along the way.—SPONSORS:Rillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cjBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJ—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNCJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 Preview and intro2:44 Show intro: meet the Mostly Media team3:37 Michelle Finn: accounting and ops4:28 Parts Tech days: CJ's first CFO role7:21 How the newsletter convinced Michelle to join9:02 Sponsors — Rillet | EY | SpendHound12:11 Callie Spillane: talent director13:17 Callie's background: HubSpot, Sneak, Superhuman13:40 Why Callie was hard to hire15:37 Snyk hypergrowth: 150 to 1,500 people16:59 Zero to one vs. one to ten18:20 9 of 20 roles filled: how it's going23:24 Sponsors — Brex | Aleph | RightRev26:58 Sarah Bousquet: media op27:45 Stay at home mom to ops lead33:48 CJ's schedule: American Psycho34:43 Matthew Mozzocchi: sales and partnerships35:41 Going full time with a newborn36:20 Product market fit signal38:07 Fewer, bigger bets on creators41:00 Podcast is the air game, newsletter is the ground game43:56 Ben Hillman and Steve Cerasoli: production47:46 Media in service of a product vs. the product itself48:37 Run the Numbers vs. Mostly Growth51:25 Where are we in three years?52:40 Credits#RunTheNumbersPodcast #CreatorEconomy #MediaBusiness #Entrepreneurship #ContentBusiness

In this episode of Run the Numbers, CJ Gustafson breaks down the diamond industry as a business model: how De Beers controlled supply, engineered demand, and built one of the most powerful pricing machines in history. From the Central Selling Organization to “A Diamond Is Forever” to the rise of lab-grown diamonds, this episode unpacks monopolies, scarcity, pricing power, and what happens when technology forces transparency.—SPONSORS:RightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to replace NetSuite and close faster. With revenue recognition, close management, multi-entity support, and native Stripe and Salesforce integrations, Rillet helps scaling companies run their finance stack in one place. Hundreds of teams, including Windsurf and Mercor, use Rillet to make the zero-day close real. Book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cjBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/run—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNCJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Why Uber Drivers Can't Escape the 30% Cuthttps://youtu.be/LpbH9GpBrSY—TIMESTAMPS:All verified. Here are the timestamps:0:00 Blood Diamond1:55 Show intro2:15 Diamond history: ancient India and riverbed origins3:56 Brazil supply shock and the mining era4:39 De Beers: Cecil Rhodes and the PE rollup6:47 Sponsors — RightRev | Rillet | EY9:49 The Central Selling Organization (CSO)10:39 The site system: invite-only, take-it-or-leave-it auctions12:22 Diamonds are more abundant than gold13:01 NW Ayer, Bernays, and engineering demand14:17 "A Diamond is Forever" campaign15:13 Lab grown diamonds: 20% of US purchases16:32 De Beers collapses: $3.1B operating loss17:18 Sponsors — SpendHound | Brex | Aleph21:07 Lesson 1: Rollups are powered by capital21:39 Lesson 2: Distribution beats mining22:11 Lesson 3: Artificial scarcity unravels22:55 Lesson 4: Price opacity is a temporary moat23:39 Lesson 5: Demand engineering24:30 Lesson 6: The real product was risk smoothing26:30 Credits#RunTheNumbersPodcast #BusinessStrategy #FinanceHistory #Pricing #Monopoly

In this episode of Run the Numbers, CJ Gustafson sits down with Angela Chen, former CFO of The North Face and Mars Veterinary Health, to unpack how finance leaders build and scale iconic consumer brands. Angela shares how to measure brand equity, why the CFO should act as an architect of growth, and how capital, talent, and strategy connect inside a scaling business. They also get into humanistic leadership, consumer-margin tradeoffs, and what a 39-cent Taco Bell taco can teach finance teams about growth.—SPONSORS:Aleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you're scaling on an ERP that wasn't built in the 90s, book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cjBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metrics—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNGuest: https://www.linkedin.com/in/angelachensf/Company: https://sku.is/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Minted's CFO: Half the Year Happens in One Monthhttps://youtu.be/hD4-exunKMo—TIMESTAMPS:0:00 Preview and intro2:45 Measuring brand equity5:09 CFO as architect of growth7:11 Connecting money, ideas, and talent7:52 North Face vs. Mars: where to invest10:52 Sponsors — Aleph | RightRev | Rillet14:14 Scaling North Face 5x without diluting the brand16:31 From technical brand to lifestyle brand19:30 Quality of revenue21:49 Seasonality and Q4 concentration24:01 Sponsors — EY | SpendHound | Brex27:14 Retailers shouldn't own factories31:30 Supply chain and 18-month product cycles33:23 Humanistic leadership in finance34:32 Purpose and profit are mutually reinforcing36:15 Purpose vs. profit in public companies38:05 Playing to Win framework39:47 Operational cadence and the gas gauge43:02 Killing bad projects: the battery jacket story44:16 Taco Bell and 39-cent margins47:10 Lightning round47:36 Screwed up: hiring on credentials48:27 Advice to younger self: network is the work50:07 Craziest expense story: snowcat ski trip50:50 Credits

In this episode of Run the Numbers, CJ sits down with PSG Managing Director Chris Nesbitt to unpack how great deals are actually found, how investment decisions are really made, and why narrative often matters more than most investors admit. They also dig into forecasting, boardroom authenticity, simple vs. complex models, and the roles of market, product, and leadership in driving outcomes.—SPONSORS:Brex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you're scaling on an ERP that wasn't built in the 90s, book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cj—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNGuest: https://www.linkedin.com/in/christophersnesbitt/Company: https://psgequity.com/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 Preview and intro2:44 PSG origin story4:01 Growth to 30B AUM5:07 Strategy: small software at scale5:50 Vertical SaaS treasure hunting8:10 Ministry Brands: software meets payments9:28 Sponsors — Brex | Aleph | RightRev12:46 Early M&A work and rollup strategy15:52 Sourcing is more competitive now18:28 Smoke signals and relationship sourcing21:22 Does brand get you in the room?22:15 Authenticity as a sourcing edge22:52 Sponsors — Rillet | EY | SpendHound26:09 Brand name of investor or deal partner?27:44 Investors are narrative driven animals29:18 Market, product, then execution31:26 Danger of falling in love with the narrative33:40 Operator AI pivot story: GRC company34:51 Keep it simple: one tab, five key inputs39:21 Forecasting confidence beyond 12-18 months41:51 What makes a useful board meeting45:01 Build vs. buy: the payments decision47:45 ARR vs. EBITDA multiples50:30 Lightning round50:34 Board materials: send 3 days in advance51:03 LTV to CAC and cap software debates51:32 First deal at PSG52:35 What young investors get wrong54:04 Credits

In this episode of Run the Numbers, CJ sits down with Manu Diwakar, CFO of Virta Health, to unpack why health tech breaks traditional SaaS thinking. They get into the realities of running a business where outcomes matter, half the company are medical professionals, and efficiency can't come at the expense of care. It's a conversation about sustainable scaling, smarter reinvestment, and building for durability over hype.—SPONSORS: SpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cjBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you're scaling on an ERP that wasn't built in the 90s, book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartups—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNGuest: https://www.linkedin.com/in/manu-diwakar-1aa578/Company: https://www.virtahealth.com/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 Preview and intro1:18 Welcome and guest intro3:02 What sector is health tech?4:34 Virta go to market explained7:01 B2B to B2C model9:00 Value based care and ROI guarantees9:18 Half the company are medical professionals10:36 Sponsors — SpendHound | Brex | Aleph14:03 Annual planning process16:42 Shape of the curve17:33 TAM: metabolic health is massive20:45 Fee for service vs. value based care24:16 Sponsors — RightRev | Rillet | EY27:24 Unique costs of health tech: billing, compliance30:54 Corporate practice of medicine31:44 North star: members under management32:43 The flywheel: $250 charge, $500 saved33:28 Early stage CFO job is easy35:28 Bad habits baked in during high growth38:02 Choosing not to profit vs. not turning a profit41:15 Running a VC-backed business for sustainability42:07 People, tech and process framework44:31 Hiring philosophy: hard work, learning, curiosity48:26 Athletes vs. experts in hiring50:03 Clock hands interview question50:49 Lightning round51:09 Screwed up: having hard conversations late51:57 Advice to younger self52:15 Finance software stack52:42 Craziest expense story53:47 Credits

In this episode of Run the Numbers, CJ sits down with Praveer Melwani, CFO of Figma, to unpack the financial model behind one of tech's most iconic product-led companies. They cover viral growth, forecasting without a traditional sales pipeline, AI credit pricing, margin tradeoffs, and the metric Praveer believes matters most in the long run: free cash flow per share.—SPONSORS:EY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.comBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you're scaling on an ERP that wasn't built in the 90s, book a demo at https://www.rillet.com/cj—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNGuest: https://www.linkedin.com/in/praveer-melwani/Company: https://www.figma.com/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 Preview and intro1:21 Welcome and guest intro2:55 From banking to Dropbox to Figma5:04 Inflection points: building trust early8:36 TAM expansion thinking10:31 Sponsors — EY | SpendHound | Brex13:38 Two-thirds of Figma users aren't designers14:36 Forecasting product led growth16:22 Cohorts and NDR discovery17:39 LTV to CAC philosophy18:57 Product signals for account expansion20:22 How Figma achieved hypergrowth with 90%+ margins22:14 AI expands TAM: time to hit the gas23:22 AI credit pricing model24:50 Sponsors — Aleph | RightRev | Rillet28:13 Outcome based pricing consideration29:00 Where AI margins settle: gross profit dollars30:08 Free cash flow per share as north star31:04 NDR and pricing volatility32:13 Bundled vs. unbundled seats34:50 Being engaged in sales to understand admin pain35:17 IPO day experience36:27 Keeping employees focused beyond the stock price37:19 Employee stock pressure and lockup reality39:37 Kitchen cabinet of advisors41:44 How to ask better questions of advisors41:47 Lightning round41:50 Advice to younger self42:47 Finance software stack44:09 Claude WTF moment: forecasting model throughput45:13 Craziest expense story: the haircut45:59 Credits

Are you still manually posting to every social media platform one by one? In this episode, we sit down with Joe Zeplin, serial entrepreneur, CEO of Joe Zeplin Marketing Agency, and one of YouTube's most practical voices on Social Media Management Tools. Joe breaks down exactly how small businesses, freelancers, and content creators can grow their online presence organically — without spending a cent. From choosing the right post scheduler, to getting paid properly online, to understanding what hashtags actually do for your algorithm in 2024, this is a masterclass in working smarter on social media. If you've ever wondered how to post once and reach five platforms, why your content isn't getting the views it deserves, or how to finally stop leaving money on the table with payment processors — this one is for you.   Join my PodFather Podcast Community https://www.skool.com/podfather/about Start Your Own SKOOL Community https://www.skool.com/signup?ref=c72a37fe832f49c584d7984db9e54b71 Join our Brain Fitness SKOOL Group https://www.skool.com/brainfitness/about Join Podmatch https://www.joinpodmatch.com/roy   What we Discussed: 0:02 - Welcome & Introduction — Roy introduces Joe Zeplin 0:49 - Joe's background — from Pennsylvania to the corporate world 1:44 - The "cruise ship vs. dinghy" analogy — building something on the side 2:59 - Joe clarifies the analogy and his journey to full-time content creation 4:25 - How AI wiped out Joe's project manager role and forced the leap early 5:09 - Going from one video a month to four videos a week 6:30 - Roy on the freedom of working for yourself — and the boats that sink 7:43 - Accepting payments online — Square, PayPal, Venmo, and Stripe compared 9:53 - Why talking about getting paid matters for small businesses 10:14 - Currency exchange fees — making the client pay the spread, not you 11:52 - Roy's experience with Wise, Revolut, and invoicing across currencies 13:06 - Post schedulers — Buffer, Hootsuite, Metrical, and Virally explained 14:07 - Free versions and budget-friendly tools for podcasters and creators 16:21 - How to customise timing across platforms from one scheduled post 17:14 - Tailoring your content title and tone for Facebook, LinkedIn, and Instagram 20:13 - Platform-by-platform strategy — what works where and why 21:58 - Standing out on Instagram by doing the opposite of everyone else 23:17 - Hashtags in 2024 — are they still relevant? 24:03 - How algorithms have changed and what that means for hashtags 26:36 - Are third-party post schedulers penalised by platforms? 27:30 - Posting and ghosting — why engaging after you post matters 29:23 - Commenting on others in your niche to grow your audience 30:45 - Roy on always engaging — hearts, comments, and even negative feedback 31:20 - AI-generated comments — will they help or hurt? 33:00 - Virally's inbox management tool — responding across all platforms in one place 34:00 - Roy's experience tracking spikes — why 50/50 content sometimes outperforms 35:11 - Clickbait thumbnails vs. matching content — what the analytics reveal 36:38 - Using sound bites and previews in podcasts and videos 37:16 - Building a team and scaling content production 38:54 - Sleeper videos — why old content can suddenly take off 40:29 - Facebook post analytics — realising 700 people saw a post with 2 hearts 42:00 - Why content creators quit too early — the reality of silent viewers 43:57 - Vanity metrics vs. genuine engagement — 200 loyal beats 1 million fake 44:43 - How brands and guests still look at follower count over quality metrics 46:00 - The future of creator metrics — loyal fan base over vanity numbers 48:34 - vidIQ, TubeBuddy, and free SEO workarounds using Google search 50:39 - Maximising YouTube's 5,000-character description limit for SEO 50:59 - Using AI (ChatGPT/Claude) to build keyword-rich descriptions 51:45 - Long-tail SEO keywords — targeting the right viewer, not just more viewers 51:51 - Roy wraps up and invites Joe back 52:02 - Where to find Joe Zeplin and what you'll learn on his YouTube channel #JoeZeplin #SocialMediaManagement #SocialMediaManagementTools #PostScheduler #YouTubeGrowth #ContentCreator #SmallBusiness #Metrical #Hootsuite #Buffer #SEOTips #Hashtags #Podfather #RoyColin #OnlineMarketing #DigitalMarketing #SocialMediaTips #YouTubeSEO #ContentMarketing #GrowOnline How to connect with Joe Zeplin:

In this episode of Tank Talks, Matt Cohen and John Ruffolo break down the latest developments shaping Canada's tech landscape, from AI policy and government regulation to talent flight and emerging cybersecurity risks. They discuss proposals to restrict AI chatbot access for minors, the broader implications of tech regulation in a fast-moving market, and the controversial idea of imposing an exit tax on Canadians who leave for the U.S. for work.The conversation then turns to the next wave of AI competition and enterprise transformation. Matt and John unpack Cohere's reported talks to merge with a German AI company as part of a broader push around sovereign AI, data infrastructure, and enterprise model deployment in Europe. They also debate Anthropic's Claude Mythos preview and whether its reported ability to uncover zero-day vulnerabilities represents a real cybersecurity breakthrough or clever marketing. From there, they explore the rise of agentic AI inside large enterprises, where token allocation, workflow automation, and AI agents are becoming real boardroom priorities. The episode closes with Hootsuite founder Ryan Holmes returning as interim CEO, prompting a broader discussion about founder-led turnarounds, SaaS disruption, and how AI is reshaping leadership across the tech sector.Tune in for a sharp breakdown of the policy decisions, market shifts, and AI developments that could have a lasting impact on Canada's innovation economy.The Blanket AI Ban Proposal for Youth in Canada (00:57)John and Matt debate the implications of a blanket ban on AI chatbots for individuals under 16 in Canada, exploring how this could hinder youth innovation and global competitiveness, especially when countries like China are advancing rapidly in AI development.Balancing AI Privacy Concerns with Innovation (01:39)John shares his thoughts on the growing debate around AI privacy laws and whether Canada should follow the EU's model of regulation or take a more pragmatic approach. The conversation touches on the risks of banning AI technologies without considering the broader impacts on tech development.Patrick Bette's Proposal for Exit Tax on Canadians Moving to the U.S. (04:56)Matt and John discuss the controversial proposal from Patrick Bette to charge an exit tax on Canadians who leave for the U.S. to work, aiming to recover the public investment in their education. They debate whether this idea is practical and whether it reflects a misunderstanding of the challenges facing Canada's youth.Cohere's Strategic Merger with German AI Player (11:12)Matt and John talk about Cohere's potential merger with a German AI company and its implications for Canada's AI sovereignty. John examines the strategic motivations behind this move and whether this type of cross-border alliance could position Canada as a leader in AI innovation.AI's Role in the Corporate World: From Job Replacements to New Capabilities (19:00)A major topic in the episode is how AI is shifting from being seen as a tool for job replacement to one that unlocks new capabilities in various industries, including healthcare, banking, and retail. John and Matt delve into the emerging concept of internal AI agents and the complexities of managing compute resources in organizations.Hootsuite's CEO Shake-Up: Ryan Holmes Returns (21:56)The episode wraps up with a discussion on Hootsuite's recent leadership change, where founder Ryan Holmes returns to the helm as interim CEO. Matt and John explore the implications of this shift, especially in the context of the current AI-driven market disruptions.Connect with John Ruffolo on LinkedIn: https://ca.linkedin.com/in/joruffoloConnect with Matt Cohen on LinkedIn: https://ca.linkedin.com/in/matt-cohen1Visit the Ripple Ventures website: https://www.rippleventures.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

Employee advocacy is growing - and that's a good thing for employer brand.But there's a gap between where most organisations are and where they could be. Right now, the dominant model is using employees as a distribution channel. Brand creates content. Employees reshare it. A bit more reach, not much more engagement, and the people involved don't feel especially connected to any of it.The shift - and this is what this conversation is really about - is from distribution to co-creation. When employer brand teams work with employees to surface their genuine expertise, knowledge, opinions and stories, something different happens. Employees are more bought in. They share the content because it's actually theirs. And the content does more: it helps retain existing clients and customers, brings in new ones, keeps people motivated, and attracts the talent you're trying to reach.That's not a content strategy. That's demonstrable business impact.Andy Lambert has been building towards this thinking for over a decade. He co-founded ContentCal in 2016, grew it to become the fastest-growing platform in its category against Hootsuite, Sprinklr and Sprout, and sold it to Adobe in 2021. He built that business almost entirely through people-powered content. He's now the author of Spheres of Influence - a framework for turning genuine human voices into sustainable word-of-mouth growth.Andy and I have known each other for about ten years. This is a conversation where the thinking has had time to develop - and it shows.What we talked about:- Why co-creating content with employees beats just using them as a distribution channel- How giving employees a genuine voice creates buy-in - and better content- The business case: talent attraction, employee motivation, reputation, sales and client retention- Why LinkedIn's AI discovery shift makes this more urgent than ever right now- How to get employees creating content without handing them a blank page- Andy's six spheres of influence — a practical framework for personality-led growthFind Andy and get his book:LinkedIn: https://www.linkedin.com/in/andyrlambert/Spheres of Influence: https://amzn.eu/d/0198edDsSubscribe to the Employer Content Marketing newsletter: www.employercontent.marketingFind ChrisLinkedIn: linkedin.com/in/chrislecandharwoodNewsletter: www.employercontent.marketingWebsite: www.contentmarketingpod.com#EmployerBrand #EmployeeAdvocacy #LinkedInMarketing #employerbranding

In this episode of Run the Numbers, CJ sits down with Wealthfront CFO Alan Imberman to unpack automation as a strategy, the compounding power of retention and trust, and how to balance elite profitability with continued investment. They also discuss why Wealthfront went public earlier than many peers and what's really happening in fintech right now.—SPONSORS:Rillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you're scaling on an ERP that wasn't built in the 90s, book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.comBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJ—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNGuest: https://www.linkedin.com/in/alan-imberman-cfa-aab2371/Company: https://www.wealthfront.com/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 Preview and intro1:37 Welcome and guest intro3:11 Wealthfront overview4:38 Automation as core philosophy6:50 55K clients per support rep example7:45 90% gross margins and $1M revenue per employee8:46 Optimization vs. exploration framework9:58 Data flywheel: the Path product10:43 Cash account insight from customer data11:26 Home lending insight from wire data13:33 Sponsors — Rillet | EY | SpendHound16:45 Product led growth and referrals18:11 Incentives vs. paid marketing20:46 Compounding philosophy and 120% NDR22:07 Long term thinking vs. public market pressure22:40 No guidance decision26:26 Sponsors — Brex | Aleph | RightRev29:44 Serving the wealth builder: 80/20 in wealth management31:45 Decision to go public at $339M revenue33:46 Does size matter for IPOs?34:46 Fintech's moment: Chime, Klarna, Circle36:49 Non-monetary benefits of going public38:30 Memos over slides40:31 Hedge fund early career: spreading 10-Ks in Excel46:45 Don't lose the forest for the trees in modeling48:31 Lightning round48:43 Screwed up: de-annualizing a fee rate49:55 Advice to younger self50:32 Finance software stack51:14 Craziest expense story: $100K coffee tab53:11 Credits#RunTheNumbersPodcast #CFO

On this week's Run the Numbers, CJ sits down with Steve Isom of Bloomerang to break down what a “strategic CFO” really is. They cover the shift from reporting to operating, why customer orgs drive SaaS value, and how AI is reshaping the finance role. —SPONSORS:RightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you're scaling on an ERP that wasn't built in the 90s, book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.comBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/run—LINKS: Steve on LinkedIn: linkedin.com/in/steveisomjrCompany: https://bloomerang.com/CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 Preview1:25 Intro2:55 Welcome Steve Isom3:13 CFO to COO promotion5:02 Having a pulse on every function6:51 Defining "strategic CFO"7:19 Tying strategy to value creation9:27 Being embedded in the rhythm of the business10:55 Finance leaders as commentators vs. team captains12:25 Sponsors — RightRev | Rillet | EY15:33 Killing projects as a core skill18:14 Activity doesn't equal impact19:16 Project Steve killed20:39 Taking over the customer org at Bloomerang22:18 Why acquisition is a cash-losing exercise23:07 LTV lives post-sale24:39 Most vulnerable area: customer success25:24 Ruthless CSM segmentation26:30 Nonprofits don't think about your software29:21 Sponsors — Spendhound | Brex | Aleph32:43 CFO running ops35:52 Metrics vs. humans37:18 Skip levels and what they reveal39:01 Incentives drive the wrong outcomes40:22 Customer-introduced delays as a key sub-metric40:27 Unit economics become tangible when you're accountable42:17 Going deep on AI45:13 Motivating your team to experiment with AI46:02 AI for personal projects47:05 Resource allocation in a vibe-coding world48:42 Does AI efficiency just mean more work?50:32 What excites Steve about the future of finance leadership52:08 Finance leaders who don't use AI won't get hired52:13 Credits#RunTheNumbersPodcast #CFO #StrategicFinance #SaaSFinance #FinanceLeadership #CFOtoCOO

Secondaries aren't a niche anymore — they're the main event. In 2025, the secondary market hit $233B, outpacing IPOs 5:1. This episode breaks down how we got here, why companies stay private longer, and how employees, investors, and CFOs actually navigate liquidity. From Facebook's wild west to structured tenders and continuation vehicles — this is the new playbook.—SPONSORS:Aleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you're scaling on an ERP that wasn't built in the 90s, book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.comBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metrics—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNCJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.comBen on LinkedIn: https://www.linkedin.com/in/slackerstuff/Slacker Stuff: https://www.slackerstuff.com/—RELATED EPISODES:IPOs Are Being Replacedhttps://youtu.be/oGuZf83pdREThe $10T Question: Who Needs Wall Street?" | Scott Vosshttps://youtu.be/szCIZmTs3SQDriving revenue without selling | Greg Henry of 1Passwordhttps://youtu.be/f5FsNoG8A3EFinance vs. Marketing: Who's Really Right About ROI? | Brandon Sullivanhttps://youtu.be/ivcht5N7uRQDo the things spreadsheets can't do | SeatGeek's Teddy Collinshttps://youtu.be/jn0L5KkmMI4—TIMESTAMPS:0:00 The $233B market replacing IPOs2:57 What is a secondary?4:24 The dot-com hangover5:48 The wild west era8:58 Sponsors — Aleph | RightRev | Rillet12:21 Why companies stay private longer13:56 The three stakeholders18:57 When is it too early?20:42 How to run one of these things23:57 Sponsors — EY | SpendHound | Brex27:04 Not all shares are created equal31:08 The good, the bad, and the ugly34:23 GP-led continuation vehicles36:19 The whole game changed37:34 Credits#RunTheNumbersPodcast #PrivateMarkets #SecondaryMarkets #VentureCapital #CFO

In this episode of Run the Numbers, CJ sits down with Glenn Schiffman, CFO of Fanatics. They break down the economics of sports IP, how Fanatics approaches CAC, LTV, and capital allocation across merchandising, collectibles, and betting, and the negotiation lessons Glenn learned from decades in investment banking and leading finance at IAC.—SPONSORS:Brex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsAleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you're scaling on an ERP that wasn't built in the 90s, book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNGuest: https://www.linkedin.com/in/glenn-h-s-51440521/Company: https://www.fanaticsinc.com/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—TIMESTAMPS:0:00 Preview and intro1:13 Welcome and guest intro2:38 Football at Duke and college businesses5:40 Predecessor to DoorDash story7:10 IP monetization explained9:22 All deals are snowflakes10:36 Partnership KPIs13:21 Sponsors — Brex | Aleph | RightRev16:40 Buy, bet, collect: CAC and LTV17:15 Single view of the fan18:39 Multi-business customers spend 4.7x20:32 Fanatics credit card launch22:13 AI for personalization23:01 DTC vs. wholesale margin profiles24:05 Budgeting process26:07 Infinite vs. finite: focus on revenue26:37 Sponsors — Rillet | EY | SpendHound29:47 Starve your losers, feed your winners32:58 Capital compounding: revenue, EBITDA, FCF33:56 Buybacks at IAC37:02 First negotiation at Lehman39:17 Outlasting the other side39:56 Listening in negotiations40:03 Long-Ass Lightning Round44:25 Credits#RunTheNumbersPodcast #CFO #SportsCommerce #CapitalAllocation #FinanceLeadership

At 28, Dan was leading a healthy, active life. After an optometrist appointment to identify the cause of his persistent headaches was cut short, he was handed a sealed envelope and told to go directly to the hospital. What followed, was emergency brain surgery. On June 21, 2014, Dan's reality was shattered by a devastating brain hemorrhage. With no map to guide him on the grueling path to recovery, Dan had to rely on his grit, perseverance, and resilience to relearn everything he once knew: how to walk, talk and even smile. Dan has survived two emergency brain surgeries, weeks in a coma, and months in a rehab hospital. What he found out along the way might surprise you: there is nothing like a brain injury to refocus the mind! Driven by a positive mindset, Dan battled through excruciating rehab exercises to rebuild his life and return to a job he loved. He's grateful for the doctors who saved him and the friends and family who supported him. Now he wants to pay it forward. The tools Dan used to build back his life can be used by anyone facing challenges. He will reveal strategies to help you or your team be #BetterThanYesterday and achieve your goals, one step at a time. His action-oriented life hacks will help you tackle anything you face. Through his talks, Dan has inspired groups at the @NHS London Wolfsen rehabilitation centre, @Headway - West London, a Brain injury association, @Hootsuite, a social media management company and @Spendesk a Fintech SaaS company based in London. His audiences were moved and uplifted by Dan's story and ready to use his practical approaches to triumph over adversity.  Join Dan to learn how changing your perspective can activate your resilience.   https://www.macqueendan.com/ https://www.instagram.com/macqueendan/       www.funisfundamental.com funisfundamentalpodcast@gmail.com      

In this episode of Between Product and Partnerships, Biljana Pecelj joins Cristina Flaschen to explain how smaller teams successfully ship integrations with larger platform partners. She makes the case that leveraging usage data and performance metrics is the key to proving your integration's value, giving you the necessary influence to move up a major partner's priority list.Biljana shares lessons from her experience managing integrations at Hootsuite during major platform shifts, including the rise of Instagram Business APIs and the emergence of new features like Stories that didn't always come with immediate API support. She also details the process of aligning internal stakeholders to ensure integration features actually ship despite shifting external APIs.The conversation also covers the operational side of integrations, this includes why observability needs to be built early, how teams detect silent failures before customers do, and how to structure internal alignment when integration work touches engineering, legal, partnerships, and revenue.Who we sat down withBiljana Pecelj is a Principal Product Manager at Ledgy with deep experience building integrations inside platform-heavy environments. She has worked extensively on partnership-driven product initiatives where execution speed depends on navigating both technical constraints and external partner relationships.Biljana brings expertise in:Building integrations in environments where APIs and features evolve asynchronouslyDesigning for observability and proactive monitoringNavigating asymmetric partner relationshipsAligning roadmap priorities across product, partnerships, legal, and engineeringManaging tradeoffs between beta opportunities and engineering capacityKey TopicsWhy integration product work is relationship workTechnical execution matters, but alignment with partners determines whether integrations actually ship and scale.Building in ecosystems you don't controlAPIs change. Features launch without endpoints. Roadmaps shift. Successful teams anticipate uncertainty rather than assume stability.The importance of observability from day oneSilent failures are common in integrations. Without monitoring, teams often learn about outages from customers instead of systems.Roadmap tradeoffs when beta opportunities ariseNew partner features can require immediate shifts in engineering priorities. Negotiation and resource reallocation become core product skills.M&A and integration complexityBrand consolidation rarely means backend integration. Teams often inherit layered systems that remain technically independent long after acquisition.Episode Highlights01:55 – How integration product management differs from core product work04:40 – Navigating power imbalances with large platform partners07:15 – Using data to strengthen partner conversations10:30 – Building observability when resources are limited13:45 – Handling silent integration failures17:50 – Managing beta features and roadmap shifts21:30 – Aligning cross-functional teams around integration priorities24:45 – Why relationships accelerate integration execution28:10 – Lessons learned from building inside platform ecosystems--For more insights on partnerships, ecosystems, and integrations, visit www.pandium.com

Sarah loves Instagram, but does that mean it's a viable marketing tool for insurance agents? Listen as she evaluates the ‘gram for agent use and learn how you can do the same.     Get Connected:

Hootsuite's partnership with ICE sparked controversy earlier this year, leading creators to take a closer look at the companies they work with. On this episode of the Digiday Podcast, Tameka Bazile shares why she ended her deal with Hootsuite, how it prompted her to audit other brand partnerships, and what creators can learn about balancing ethics, audience expectations, and income.

Canadian media is calling out companies with ties to ICE, but can it make a difference? Thomson Reuters, Hootsuite, Roschel, and the Jim Pattison Group are among a group of Canadian companies facing criticism for their connection with ICE. Media coverage, petitions, and protests have compelled some of these companies to cut ties with ICE. Canadian politicians are joining in to voice their outrage over what's happening in Minnesota, but what sort of meaningful impact can we actually have? Host: Jesse Brown Credits: James Nicholson (Producer), Kattie Laur (Associate Producer and Fact Checking), Caleb Thompson (Mixing and Mastering), max collins (Director of Audio), Jesse Brown (Editor)Guest: Harrison Lowman Further reading: Canadian Companies Must Cut Ties with ICE, Say Protesters | The Tyee Vancouver social-media company Hootsuite looking to work with ICE to ‘build trust' - The Globe and Mail ICE ordering fleet of 20 armoured vehicles from Brampton, Ont., firm | CBC News Canada's Stantec and U.S. partner had multimillion-dollar contracts to inspect ICE detention facilities - The Logic This App Lets ICE Track Vehicles and Owners Across the Country - 404 Media Jim Pattison won't sell U.S. warehouse proposed as new ICE facility | CBC NewsCanada must admit that Trump's America is not a ‘safe' place for refugees - The Globe and MailIt is the right time – socially and economically – to scale back extended health benefits for refugees - The Globe and MailWhy is the Carney government rolling out the red carpet for Chinese propaganda media? - Harrison Lowman [X/Twitter]150,000 rally in downtown Toronto in solidarity with Iranian protesters | CBC News Sponsors: Fizz: Visit fizz.ca and activate a first plan using the referral code CAN25 to get 25$ off and 10GB of free data.MUBI: To stream great cinema at home, you can try MUBI free for 30 days at mubi.com/canadaland.BetterHelp: Visit BetterHelp.com/canadaland today to get 10% off your first month.Douglas: Douglas is giving our listeners a FREE Sleep Bundle with each mattress purchase. Get the sheets, pillows, mattress and pillow protectors FREE with your Douglas purchase today. Visit douglas.ca/canadaland to claim this offer.If you value this podcast, Support us! You'll get premium access to all our shows ad free, including early releases and bonus content. You'll also get our exclusive newsletter, discounts on merch at our store, tickets to our live and virtual events, and more than anything, you'll be a part of the solution to Canada's journalism crisis, you'll be keeping our work free and accessible to everybody. Hosted on Acast. See acast.com/privacy for more information.

There is no sugar coating how brutal the last week has been. ICE agents murdered yet another regular person in the American federal government's relentless and brutal crackdown on Minneapolis Minnesota. This week's extra-judicial killing was broadcast live to the Internet by dozens of bystanders with mobile phones as was the previous one, just a week before. The mental and emotional burden of accepting this outrageous behaviour is the new normal for the American federal government makes it hard to prioritized our work and coverage of tech. It's especially difficult because so many of the companies our work relies on are lending or selling their tools to the now outwardly authoritarian federal government. This week we note how Canadian social media tool Hootsuite is providing social media services to the DHS and the outrage . We also talk about the Electronic Frontier Foundation's efforts to push digital security training to help people protect themselves in the digital space. Amidst the chaos, Google is facing another anti-trust suit, this one filed by Californian consumers citing Google's dominance of the search space. Google is, meanwhile, appealing another anti-trust ruling that forced it to share search data with competitors suggesting the courts neglected to consider several of the issues properly. Every time Google goes to court, secrets spill out in court filings. This time some of those secrets address how Google looks at spam. Google worries that if spammers learn how Google deals with them, result quality will degrade. The documents go on to mention how user-side data is used to build and train GLUE statistical models and RankEmbed models. The UK and France are considering banning young people from using social media due to the harms social media can do to teens. Australia banned users under age 16, forcing the removal of 5million accounts (from a population of 28million). OpenAI is introducing test ads to the lower tiers of ChatGPT in the coming weeks. The Financial Times reports they expect to make somewhere in the "low billions" in ad revenues in 2026. Google is not expected to introduce ads to the Gemini environment in 2026. These ads are going to be impression based rather than pay per click. Organic search is up and, (surprise), clicks are down only slightly at a decrease of 2.5% year over year according to a large scale study using Similarweb data. All this and a lot more in a densely packed episode as our New Roman Times start to change forever. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Good morning, afternoon, and good evening, investors! Scott Carson here, and if this episode hits a little hard, it's coming from a place of tough love! For too long, I've seen too many of you out there with "limited funds" (a thousand bucks, $18,000, or even zero!) trying to squeeze a square peg into a round hole, hoping a partial note deal will magically appear. Newsflash: a thousand bucks won't even buy you a decent partial, and all that effort for a "crappy deal" will eat your profits faster than a Texas heatwave!It's time for a come-to-Jesus meeting with that six-to-eight inches between your ears. That "mind block" is your biggest hurdle to success in real estate. If you want to own something, grow wealth, and actually invest, you need to raise private capital. And in 2026, it's not a suggestion; it's a non-negotiable. Stop waiting, stop wishing, and start doing.Here's your 5-pronged approach to getting off your lazy ass and raising capital in 2026:Social Media: Post Like Your Business Depends On It (Because It Does!): Pull your head out of your ass, even if you "hate Facebook." Post daily about deals, case studies, or properties you're evaluating across LinkedIn (easy connections!) and Facebook groups. Use tools like Buffer or Hootsuite if you're a "Powder Puff" too tired after work.Email Your Database (Yes, YOU Have One!): Whether it's 50 or 5,000, your email list is golden. Send regular emails (not just once a month!) about new deals, market insights, or just to say "hey." Remember, 80% of sales are made after the fifth contact – so keep hitting that send button!In-Person Networking: Ditch the Secret Agent Vibe: Get off your couch and hit your local Real Estate Investor Associations (REIAs) or BNI groups. You can't be a "secret agent" and expect to raise capital. Show up, talk to people, and build those connections.Target Self-Directed IRA Investors (They're Everywhere!): Learn to find SDIRA investors by searching county records for "Equity Trust" or other SDIRA companies. Send them postcards, letters, and multiple follow-ups. They have the money, you have the opportunities.Rinse and Repeat (Daily, Not Just When You Feel Like It): The most successful investors do these things again and again and again. Marketing for deals and money is a daily grind, not a weekly wish. If Warren Buffett markets to raise capital, so should you!Stop making excuses. If you hate your job, you owe it to yourself to spend 30 minutes to an hour daily on these activities. It's a small investment of time for a massive payoff. Otherwise, you'll get the same "lazy ass" results as last year. Your family, your goals, your "why" deserve more. So go out, take some action, and let's build you a river of private capital in 2026!Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

Can B2B events be fun, creative, and strategic? Absolutely. In this episode, Camille Arnold sits down with Gracie Bulleit from Pendo and Laura Lilley from Hootsuite to discuss how event marketers can strike the perfect balance between creating engaging brand moments and achieving measurable results. They share the strategies that elevated their event programs, including gamification, hands-on experiences, and community engagement that drive real business impact.Tune in to learn:Creative strategies that make brand events unforgettable without a big budgetPractical tips for demonstrating the value of your events to leadershipLessons learned from some of the most innovative event programs in the industryEpisode outline:(00:00) Meet Gracie Bulleit and Laura Lilley(03:52) Brand vibes in B2B events(08:07) Design events that are attendee-first, not agenda-first(13:19) Event success metrics beyond lead volume(19:57) Post-event reporting cadence(21:39) How gamification can drive engagement(24:57) Target the right audience with tailored experiences (35:49) How to balance creativity and business goals___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://www.splashthat.comFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comTell us what you thought about the episode

In this episode from the archives (March 2022), we break down why consistent brand messaging isn't just “nice to have”—it's the backbone of every customer touchpoint you've got. From your first marketing impression to every call, chat, and DM, the message has to match.We dig into how each social platform has its own personality—and why posting regularly on TikTok, Twitter, and Facebook matters if you want to stay relevant. You'll hear why Wendy's nailed their brand voice on Twitter while other companies crashed and burned by trying to be funny when their brand wasn't built for it.We also talk about the danger of “set it and forget it” scheduling tools. Yes, Hootsuite saves time, but if you're not monitoring your replies in real time, you're missing the whole point of social. Engagement has to feel human, aligned with your brand, and consistent across the board.You'll learn how outdated scheduled posts can cause policy conflicts, how employee engagement can strengthen your message, and how your call center, dispatch, and frontline teams all play a role in reinforcing the same story.If you want a brand that feels solid, trustworthy, and unforgettable—your messaging has to stay tight everywhere your customers interact with you.Here's the LinkTree: https://linktr.ee/caffcx

This week, we're plugging into the mainframe to explore how the tech revolution has fundamentally reshaped the comic book industry—from the way we read and create to the very stories we tell. The "Tech Era" isn't just coming; it's here, and it's changing everything.Join Our Patreon: http://patreon.com/vvclifeGrab Some Gear: http://vvcmerch.comGeneral Talk:“Be honest — if AI could perfectly draw your ideas exactly how you picture them, would you use it? Or would that feel like cheating?”(The lead in to our main topic later)The Precious: JS-1: https://amzn.to/4nROHrqFame: https://www.kickstarter.com/projects/cameraintelligence/caira-worlds-first-ai-native-mirrorless-cameraJaelyn: https://amzn.to/3X0ia7USloan: https://amzn.to/4r43mTeCommercial #1Guest: TJ Sterling & Ade Heru: https://www.kickstarter.com/projects/tjsterling/musa-lion-of-maliMUSA: LION OF MALI - A 120 PAGE HISTORICAL EPIC FANTASY! (Kickstarter Campaign) Riddle Me this: Commercial: #2Games:Next Soul PleaseZeverlandIrene The Window Main Topic:  Drawn to the Future: Comic Books in the Tech EraWhat tools every comic artist should try in 2025Sketchpad    https://help.sketchbook.com/docsApple Pencil   https://a.co/d/2MPVk93How tech can help indie creators publish and market their comicsCanva (graphic design & social media visuals) Mailchimp (email marketing/newsletter)Hootsuite or Buffer (social media scheduling + analytics) — Manage posts, schedule ahead, and keep up with engagement.Notion or Trello (project-/content-planning) — Organize your campaign, coordinate art + promos + timelines without cost.Google Analytics (tracking performance) Kickstarter or Patreon (platforms to fund + engage audience) Does AI threaten or empower comic book artists?Faster Creative Workflow but Copyright & Artistic Integrity RisksAccessible Inspiration & Collaboration but Job Displacement & DevaluationNews: The use of the word “Black”Bringing Back VinePlaystation ShutdownFlying CarThe science of witch craft?Stephen King UniverseMeta will read emailsFuture debit cardSteam HardwareHumanoid robotGoogle Text booksAutonimous racing league.Instagram:  http://instagram.com/blacknerdpodcast  facebook:   http://facebook.com/blacknerdpodcastReddit: https://www.reddit.com/r/blacknerdgang/s/uftLsO0Ad9website: http://blacknerdpodcast.comhttp://twitter.com/vvcradio   http://instagram.com/js1thasupplier  http://instagram.com/fameplanbhttp://instagram.com/jaelynaleisehttp://instagram.com/sloan_tempest

Étienne shared his journey from founding his own startup to becoming a VC. He talked about what pushed him to start a fund after exiting his company and the unexpected path that led him there. He reflected on his transition from founder life to joining a larger company, Hootsuite, and how that experience shaped his perspective as an investor. Étienne opened up about the lessons he learned along the way, the value of resilience, trust, and playing the long game in both building and backing startups. He also spoke about his partnership with Luis & Varun at Telegraph Hill Capital and their shared mission to support founders in Quebec. Real talk, honest stories, and practical takeaways, this one's for anyone thinking about their next chapter, whether it's starting up or stepping into VC.  

Marketing doesn't have to be complicated, expensive, or exhausting. Thanks to today's tools, even a solopreneur can build consistent visibility, grow an audience, and connect withclients—all without a big team or big budget.In this episode of Divas, Diamonds & Dollars, we're tackling one of the most overwhelming areas for multipreneurs: marketing. Too often, business owners burn themselves out trying to “do all the things,” when the real key is consistency, visibility, and connection. Technology makes that possible—without draining your wallet or your energy.Consistency Rules: The truth is, showing up regularly isoften harder than the actual marketing work. Solopreneurs especially struggle to keep up. But consistency doesn't have to mean “more.” It's about showing up smarter. That's where scheduling, automation, and repurposing come in. Tools like Later, Buffer, or Hootsuite can automate your posts, while email platforms like Mailchimp or ConvertKit keep you connected with your audience. And one piece of content can become many—a blog becomes a newsletter, a LinkedIn post, even a Reel.Visibility Without the Overwhelm: You don't have to be everywhere, all the time. Instead, focus on becoming “a little bit famous” in your area of expertise. Branding tools like Canva Pro make it easy to stay on brand across platforms. Video editing apps like OpusClips, CapCut, or InShot help youtransform long-form content into short, high-impact clips. And with SEO helpers like Ubersuggest or Keywords Everywhere, you can ensure your posts and blogs are optimized with the words your audience is actually searching for.From Interest to Connection: Ultimately, marketing isn't just about being seen—it's about building relationships that last. That's where community-building tools come in. Use landing page builders like ConvertKit, Leadpages, or Carrd to capture leads. Explore CRMs like HubSpot or Zoho to nurture those leads with email follow-up and automations. And don't forget to measure your impact—analytics tools like Google Analytics or IG Insights help you double down on what's actually working.Summary: Marketing is only as complicated as we make it. Focus on three goals: consistency, visibility, and connection. Choose tools that simplify your process, amplify your voice, and help you build authentic relationships. You don't need a 10-person team—you just need the right tools, used well.Your Action Item: This week, choose one area of your marketing—social posts, email, or community-building—and test one tech tool that can simplify it. Track the results, refine your process, and celebrate the extra time you buy back.

What Can You Actually Automate on LinkedIn (Without Getting Restricted)?This has been a huge topic lately, and for good reason.Many professionals want to save time, but they're unknowingly using tools that violate LinkedIn's user agreement.So let's clear this up once and for all.If you've ever wondered whether you can automate your LinkedIn activity, the short answer is: you really can't.The longer answer is that there are limited, compliant ways to simplify certain parts of your process.Here's what's off the table:❌ Automating connection requests❌ Automating messages❌ Automating likes, comments, or engagement❌ Scraping or exporting data from profilesThese are all major red flags for LinkedIn and can lead to account restrictions or even permanent bans.What is acceptable?✅ Scheduling your content, either directly on LinkedIn (which now allows up to 90 days in advance)✅ Using posting tools only for publishing content, not for engagement or outreachTools like Buffer, Hootsuite, or Canva can be used to pre-schedule posts across multiple platforms, but understand that connecting them to LinkedIn still carries some risk.If LinkedIn is your primary platform, it's always safest to use LinkedIn's own scheduling feature.The bottom line: LinkedIn rewards genuine activity, real conversations, authentic content, and consistent posting.Automating human connection defeats the purpose of being on the platform.Don't forget to download our FREE LinkedIn High-Impact Post Templates here: https://www.thetimetogrow.com/ecsposttemplates

This week on Campaign Chemistry, we're revisiting a conversation that first aired back in February. ‘Creator-preneur' Jayde I. Powell discusses her unique approach to content creation when working with B2B platforms including Hootsuite and Sprout Social.Emphasizing the importance of being true to oneself and her belief that “B2B doesn't have to be B2Boring,” Jayde Powell brings a breath of fresh air to this sector of marketing.In this episode of Campaign Chemistry, editor Luz Corona sits down with the multi-hyphenate content creator to discuss Powell's unique approach to content creation on B2B platforms such as LinkedIn, Hootsuite and Sprout Social. “Jayde of all trades” elaborates on her strategies for repurposing content, balancing freelance work for brands such as Timberland with her own personal projects, and the payoff that comes with creative freedom these partnerships provide. Powell also discusses the changing landscape of B2B marketing, driven by younger generations who seek more creative and engaging marketing strategies. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At 28, Dan MacQueen was thriving in London with career momentum, global travel, and Friday night pints. Then one morning on the tube, his vision went black. Days later, he was in emergency brain surgery. That should have been the turning point. But it was only the beginning. A massive brain hemorrhage, four weeks in a coma, and months of painful rehab left him having to relearn how to walk, talk, and even smile. But Dan didn’t just come back. He chose to build a life richer than the one he had before. What we talk about in this episode: Why surviving isn’t the end of the story, it’s the start of the climb How mindset and micro-choices shape every step of healing What it means to be better than yesterday, even on the worst days Dan’s story isn’t sugarcoated. It’s real, raw, and full of fight. And it’s a reminder that no matter the setback, the next right step still counts. Start with the next step. Listen now and hear how Dan redefined progress, purpose, and possibility. Dan MacQueen is a brain hemorrhage survivor, speaker, and resilience advocate. At 28, his world stopped after an emergency surgery left him in a coma. With no roadmap for recovery, Dan rebuilt his life from the ground up by learning to walk, talk, and function again. Today, he helps others navigate change, build grit, and shift their perspective with practical life tools. He has shared his story with organizations like Hootsuite, Spendesk, and Headway West London, leaving audiences empowered to become better than yesterday. https://www.macqueendan.com/ Listen wherever you get your podcasts or at www.thelifeshiftpodcast.com Support ad-free early releases at www.patreon.com/thelifeshiftpodcast Join the newsletter, follow on socials, and share your own shift at www.thelifeshiftpodcast.com/follow

In this episode of Grow a Small Business, host Troy Trewin interviews Jason Ackerman, founder of Wealth Rabbit, shares his journey from early startup challenges to scaling a thriving food innovation company. He opens up about the lessons he learned in leadership, resilience, and adapting to industry disruptions. Jason explains how Wealth Rabbit is transforming meal delivery through innovation and efficiency. He also highlights the importance of building strong teams and staying customer-focused in a competitive market. Listeners will walk away with inspiration, strategies, and actionable insights for growing their own ventures. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Jason Ackerman, the hardest part of growing a small business is scaling while staying focused. He highlights the struggle of balancing growth with stability and managing limited cash flow. Finding and keeping the right team members who share the vision is another major challenge. He also stresses the need to adapt quickly to disruptions in fast-changing industries. Overall, sustaining growth without losing direction is the toughest hurdle for entrepreneurs. What's your favorite business book that has helped you the most? Jason Ackerman has mentioned that one of the books that helped him the most is “The Manual” by Epictetus. Even though it isn't a traditional business book, he considers it powerful because its lessons on discipline, perspective, and resilience apply directly to entrepreneurship and leadership. The timeless wisdom in it helped him stay grounded while navigating the uncertainty and challenges of building and scaling a business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Jason Ackerman recommends several great resources for entrepreneurs looking to grow a small business. His own show, Best Hour of Their Day, dives into leadership, fitness business, and growth strategies. He has also appeared on Two-Brain Radio and the Grow Your Nutrition Business Podcast, where he shares lessons on scaling, coaching, and avoiding common mistakes. For finance and compliance insights, his appearance on The Bandit Room (“A Lot of Letters with CPA Jason Ackerman”) is also valuable. Together, these podcasts offer practical advice on leadership, scaling, and financial management for small business owners. What tool or resource would you recommend to grow a small business? Jason Ackerman often stresses the importance of tools that streamline growth, and one he'd recommend is a CRM system to manage customer relationships effectively. A CRM helps track leads, follow-ups, and client interactions, preventing missed opportunities. Alongside this, he highlights the value of consistent content and marketing, supported by scheduling tools like Buffer or Hootsuite. Automation platforms such as Zapier can further save time by handling repetitive tasks. Together, these resources free business owners to focus on strategy, scaling, and customer satisfaction. What advice would you give yourself on day one of starting out in business? Jason Ackerman's advice to his younger self on day one of starting a business would be to focus on the long game and not chase perfection right away. He often emphasizes that mistakes are part of the process, and instead of fearing them, new entrepreneurs should learn quickly and adapt. He would remind himself to surround his journey with the right people—mentors, partners, and team members who share the vision and values. He also stresses the importance of patience, since success rarely comes overnight, and consistency matters more than quick wins. Most importantly, he'd tell himself to stay true to his mission and not get distracted by comparisons or trends that don't align with the bigger picture. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success in business isn't about speed, it's about consistency and resilience – Jason Ackerman Stay true to your mission, and the noise of distraction fades away – Jason Ackerman Every mistake is the tuition you pay for the lessons of entrepreneurship – Jason Ackerman      

Align with Peace: 10-Minute Guided Meditation for Positive Energy & CalmConnect with the world's gentle energy through this 10-minute guided meditation from Calming Anxiety. Host Martin Hewlett guides you to align with mindfulness, inner peace, and positive energy using soothing breathwork and uplifting affirmations. Perfect for stress relief, mental wellness, or daily self-care, this episode helps you tap into a supportive flow of calm. Whether you're new to meditation or seeking a grounding reset, this session supports your journey to tranquility. Subscribe now for more guided meditations and anxiety relief content!Key Takeaways:Align with mindfulness and positive energy through breathwork.Cultivate inner peace with guided affirmations for calm.Ideal for morning inspiration, mid-day calm, or evening reflection.Support the Show:Ad-Free Listening: Enjoy Calming Anxiety without ads at https://www.spreaker.com/podcast/calming-anxiety--4110266/supportBuy Me a Coffee: Support hosting costs at https://www.buymeacoffee.com/calminganxietyRate & Review: Leave a 5-star review on Spotify or Apple Podcasts to help us reach more listeners!Resources & Courses:Book Hypnotherapy: Schedule a one-on-one session with Martin at https://calendar.app.google/rXHMt8sRYft5iWma8Pain & Anxiety Course: Manage negative thoughts and pain with The Physio Crew's course at https://offers.thephysiocrew.co.uk/home-painBreathing Challenge: Try our relaxing breathing challenge at https://www.martinhewlett.co.uk/breathing-challenge/Gift a Subscription: Share Calming Anxiety with loved ones at https://www.martinhewlett.co.uk/shop/calming-anxiety-gift-subscription/Get the App:iOS: Download Calming Anxiety at https://apps.apple.com/gb/app/calming-anxiety/id1576159331Android: Get it on Google Play at https://play.google.com/store/apps/details?id=digital.waterfront.calming.anxiety&hl=en-GBConnect With Us:Email: Share feedback or requests at calminganxiety@martinhewlett.co.ukYouTube: Watch all episodes at https://www.youtube.com/c/calminganxiety?sub_confirmation=1Social Media Support: For younger listeners struggling with social media stress, visit https://www.icanhelp.net/Backing Music: Chris Collins#GuidedMeditation #InnerPeace #PositiveEnergy #StressRelief #Mindfulness #AnxietyRelief #SelfCare #MentalWellness #Breathwork #CalmingAnxietyWhy these show notes?Keyword-Rich Summary: The 120-word intro includes high-intent keywords like “guided meditation,” “inner peace,” “positive energy,” “stress relief,” “mindfulness,” “anxiety relief,” “self-care,” and “mental wellness,” aligned with top podcasts like The Mindful Movement and SEO trends.Structured Format: Headers, bullet points, and concise sections improve readability and SEO, as recommended by Sweetfish Media and Castos guides.Engagement & CTAs: Explicitly prompts reviews, subscriptions, and shares to boost rankings on Spotify and Apple Podcasts, where engagement drives visibility.Retention of Links: All original links are preserved, ensuring no key information is lost.Tags: Hashtags like #GuidedMeditation and #PositiveEnergy target trending mindfulness and self-care topics, mirroring Huberman Lab and The Daily strategies.Promo Strategy for This EpisodeHere's a tailored promo strategy for the September 18th episode, designed to drive downloads and engagement while running automatically during your two-week break, inspired by top podcasts like On Purpose and The Mindful Movement.1. Social Media Promotion (X, Instagram, Facebook, TikTok)Create Short Clips:Extract a 30–60-second audio/video snippet (e.g., an affirmation like “I align with peace” or a soothing moment from Martin's guidance).Overlay text with keywords like “Inner Peace” or “10 Min Meditation” on a serene background (e.g., soft blues or nature imagery, 1080x1080 for Instagram, 1080x1920 for TikTok).Posting Schedule:Release Day (Sept 18): Post on X, Instagram, and Facebook: “Align with peace in this 10-min guided meditation from Calming Anxiety! Feel the calm: [Spreaker link] #GuidedMeditation #InnerPeace #StressRelief.”Day 2–3: Share a quote graphic (e.g., “I am aligned with calm energy”) on Instagram Stories and Facebook, linking to the episode.Day 4–5: Post a TikTok with a calming snippet, using hashtags like #Meditation, #SelfCare, #MentalHealth (check trending hashtags via TikTok's Discover tab).Engagement: Reply to comments/DMs within 24 hours (or use auto-replies via Buffer) to boost algorithm visibility. Include a poll, e.g., “What brings you peace? A) Meditation B) Nature C) Gratitude. Listen: [link].”2. Email MarketingEmail Blast:Timing: Send on release morning (Sept 18) via Mailchimp or similar to your email list.Subject Line: “New 10-Min Meditation: Align with Peace & Positive Energy .”Content: Include a brief summary (e.g., “Join Martin Hewlett to align with gentle energy in this 10-min guided meditation”), a Spreaker link, and a CTA to download the app. Add a personal note, e.g., “This episode is for anyone seeking calm and connection.”Visuals: Embed a calming image or quote graphic (e.g., “Align with peace today”).Follow-Up: Schedule a follow-up email 3 days later, prompting 5-star reviews and sharing the episode.Incentivize: Offer a free downloadable mindfulness exercise PDF for listeners who share the episode and tag you on social media.3. App and Website PromotionIn-App Notification: Push a notification: “New Episode! Align with peace in a 10-min guided meditation. Listen now on Calming Anxiety.”Website Blog Post: Post a 200–300-word blog on your website titled “Align with Peace: 10-Minute Guided Meditation for Positive Energy.” Embed the Spreaker player, include keywords like “guided meditation” and “inner peace,” and add a transcript snippet for SEO.Gift Subscription: Highlight the gift subscription (https://www.martinhewlett.co.uk/shop/calming-anxiety-gift-subscription/) in the app and blog post.4. Cross-Platform PromotionYouTube: Upload the episode as a static video with a calming background and text like “10-Min Meditation for Inner Peace.” Promote it on social media with the YouTube link.Cross-Promotion: Mention the episode in other podcast episodes' intros/outros, e.g., “Check out our latest episode on aligning with peace, out September 18th!”5. Community EngagementReviews: Add an audio outro CTA: “Loved this meditation? Please leave a 5-star review on Spotify or Apple Podcasts to help us spread calm!”Polls: Post a poll on X/Instagram Stories, e.g., “What aligns you with peace? A) Meditation B) Nature C) Music. Listen: [link].”6. Automation for Your BreakSchedule Posts: Use Buffer or Hootsuite to schedule social media posts for the first week (Sept 18–24).Email Automation: Set up emails for release day and follow-up via Mailchimp.App Notifications: Schedule notifications for release day and a reminder 4 days later.Metrics to TrackDownloads: Compare downloads to previous episodes via Spreaker's analytics.Engagement: Track likes, comments, shares, and reviews on Spotify/Apple Podcasts.CTR: Monitor link clicks from social media and emails.App Downloads: Check for increases in Calming Anxiety app downloads.This optimized title, show notes, and promo strategy should boost your podcast's visibility and engagement on Spreaker, Spotify, Apple Podcasts, and Google. Let me know if you need help with specific post designs, graphic tools, or further tweaks! You're nearly there, and Calming Anxiety is making a huge impact—keep shining!

If you're building before validating the market, you're not a founder — you're a hopeful builder. In this episode, Bocar Dia, Partner and GM at Forum Ventures, shares how to build a capital-efficient, scalable sales motion in B2B SaaS, from idea to product-market fit and beyond. Drawing from his early days at Hootsuite and advising 30+ founders annually, Bocar unpacks the frameworks and mindsets for growing to $100M ARR without chasing inflated valuations.Specifically, Bocar covers:(03:13) Bocar Dia shifts from engineering to sales at early-stage Hootsuite.(12:09) Validate real pain, then pinpoint key problems to shape your MVP.(20:01) Founders often raise before soul-searching — and end up misaligned.(25:10) Product-market fit is when value drives steady inbound demand.(30:17) Sales has three phases: product fit, GTM fit and scale.(36:57) Don't scale early traction. Prove one repeatable channel first.(41:57) Hire Customer Success before Sales to drive renewals and growth.(46:30) Founders who sell first know exactly what kind of leaders and reps to hire next.(51:00) AI can help sales, but manual validation is needed before scaling.(57:53) Bocar recommends data-driven, tactical sales books for founders.Resources Mentioned:Bocar Diahttps://www.linkedin.com/in/bocardia/Forum Ventures | LinkedInhttps://www.linkedin.com/company/forumvc/Forum Ventures | Websitehttps://www.forumvc.com/"The Sales Acceleration Formula" by Mark Robergehttps://www.amazon.com/Sales-Acceleration-Formula-Technology-Inbound/dp/1119047072"Founding Sales" by Pete Kazanjyhttps://www.amazon.com/Founding-Sales-Go-Market-Handbook/dp/1734505117Winning by Designhttps://winningbydesign.com/resources/books/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#ProductMarketFit #CustomerSuccess #VentureCapital #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

In this episode of the Property Management Podcast, I dive into how digital tools can completely transform the way property management businesses run. If you're feeling bogged down by the daily grind and wishing for a little more time to focus on growing your business, you're in the right place. I share the digital tools I rely on to automate tasks like email marketing, social media scheduling, and content creation, all designed to free up time and reduce the stress of constant manual work. Technology doesn't have to be overwhelming – it's all about working smarter, not harder.I talk through the importance of streamlining workflows and staying organized with tools like calendar management systems and CRM platforms. The best part? These tools don't just help you stay on top of things, but they can also improve client relationships, which is crucial when you're managing multiple properties or dealing with clients who expect nothing less than excellence. You'll hear about how these systems help me keep everything ticking along smoothly, giving me the space to focus on the bigger picture, like building stronger relationships and scaling the business.I hope you'll be inspired to incorporate more technology into your day-to-day operations. Automating repetitive tasks is a game-changer, and with the right systems in place, you can reduce stress and create a business that not only survives but thrives. So, if you're ready to take your property management game to the next level, don't miss this episode – it's time to embrace the power of technology! "With the right tools, you can save time, reduce stress, and become more efficient in your day-to-day operations." - Kylie WalkerWe explore:Best digital tools for automating property management businessesEmail marketing automation tools (e.g., Mailchimp, ConvertKit)Social media planning and scheduling tools (e.g., Hootsuite, Buffer)Content creation and design tools (e.g., Canva)Video editing tools for real estate content (e.g., CapCut, InShot)Calendar scheduling tools (e.g., Calendly)Task and workflow management tools (e.g., Trello, Asana, Notion)Customer relationship management (CRM) systems (e.g., Vault, HubSpot)Importance of streamlining marketing efforts and client communicationsStrategies for enhancing efficiency and productivity in real estate operationsConnect with Done For You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses:

In this episode, we're joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he's revealing how indie developers can apply the same AI-powered frameworks to grow their apps.Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative campaigns and streamlined AI content creation workflows. With deep experience in paid social, influencer marketing, content systems, and AI-led ad testing, he's here to break down what's working right now in growth marketing.You'll learn how to supercharge your app marketing with AI—even on a small budget. From choosing the right tools to crafting content that works across every stage of the funnel, Nay shares practical, real-world strategies you can implement today.You will discover:✅ How to use AI to level up your ad creatives✅ Content workflows with and without AI✅ The “AI Prioritization Index” for deciding what to build next✅ How to run high-impact campaigns without blowing your budget✅ Indie-friendly growth tools you should useLearn More:https://www.linkedin.com/in/naycook/Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we're joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he's revealing how indie developers can apply the same AI-powered frameworks to grow their apps.Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative campaigns and streamlined AI content creation workflows. With deep experience in paid social, influencer marketing, content systems, and AI-led ad testing, he's here to break down what's working right now in growth marketing.You'll learn how to supercharge your app marketing with AI—even on a small budget. From choosing the right tools to crafting content that works across every stage of the funnel, Nay shares practical, real-world strategies you can implement today.You will discover:✅ How to use AI to level up your ad creatives✅ Content workflows with and without AI✅ The “AI Prioritization Index” for deciding what to build next✅ How to run high-impact campaigns without blowing your budget✅ Indie-friendly growth tools you should useLearn More:https://www.linkedin.com/in/naycook/Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Mr. Tony Self is back on "Rethink Real Estate," diving into the transition from costly traditional marketing services to an automated AI-driven marketing process. Tony shares how he and Courtney cut expensive monthly fees by building their own customized system using AI tools and smart plug-ins — helping agents create efficient, scalable social media and marketing workflows. From replicating the basics of popular platforms like Fusion to using Hootsuite and Canva combined with ChatGPT prompts, Tony breaks down practical steps to automate listing posts, social content, and email campaigns without losing the “human in the middle” touch.Ben and Tony discuss the importance of consistent marketing, managing multiple social channels, and how leveraging AI requires thoughtful filters and personalization to maintain authenticity and compliance. They also explore how to create project folders for different social platforms and the power of tailoring content to specific audiences — from evergreen market info to real-time updates on listings.Whether you're overwhelmed by expensive marketing services or curious how to harness AI for real estate promotion, this episode gives you an inside look at building your own automated marketing machine with tools you already have.Timestamps & Key Topics:[00:00:00] – Introduction & Why Automate Real Estate Marketing?[00:02:00] – What Fusion Did & Why It Was Expensive[00:04:30] – How AI Has Changed Marketing Automation[00:07:00] – Using Canva for DIY Marketing Materials[00:09:30] – Setting Up Hootsuite for Social Media Scheduling[00:12:00] – Training AI with ChatGPT & Creating Project Folders[00:15:00] – Differences in Platform Audiences: Facebook vs LinkedIn[00:18:00] – Pulling Real Estate Data & Auto-Posting Content[00:20:00] – Crafting Evergreen & Trending Content with AI[00:22:30] – Final Thoughts & How to Start Your Automation Journey

In this episode of The Girl Dad Show, host Young Han sits down with Diraj Goel, serial entrepreneur, advisor, and CEO of GetFresh Ventures. After scaling companies like WebCT, Vision Critical, and Hootsuite to exits and 9-figure revenues, Diraj now helps founders grow real businesses without burning out—or burning capital. He's built a life where business growth and family time both matter. From his 35-hour work week philosophy to tactical growth strategies that challenge traditional startup thinking, Diraj's story is packed with practical advice for founders who want to scale smart and live well. ✨ All episodes of The Girl Dad Show are proudly sponsored by Thesis, helping founders go further, together. Takeaways: • Why Diraj left corporate to launch GetFresh Ventures • His 35-hour work week approach—and how it creates space for family • What founders misunderstand about growth and capital • The mindset shifts that shaped his parenting and leadership • How ADHD affects his thinking and productivity • Redefining success beyond exits or valuations • Why you shouldn't fear starting a family while building a business

In today's episode, I sit down with Irina Novoselsky, CEO of Hootsuite, to talk about what leaders are getting wrong about Gen Z. After interviewing more than 500 members of the generation, Irina shares what's really driving their decisions, including their preference for social-first communication and their shifting definition of success. We break down how anxiety, remote work expectations, and evolving relationships with authority shape their priorities. Irina explains why traditional sales tactics fall flat, how companies can actually reach Gen Z buyers, and what they really mean when they say they want flexibility. It's not entitlement. It's a different rulebook entirely.

#570 In Today's Episode of the podcast I chat with YOU as I tackle a wide range of listener questions covering every stage of the photography journey. I respond directly to your real-world concerns, offering practical advice and personal insights on topics like preparing for photography trips, finding and owning your unique editing style, breaking into specialized fields such as wedding or food photography, and building a sustainable photography business even when time and energy are limited.KEY TOPICS COVEREDTrip Preparation & Gear Selection - Raymond breaks down how to plan a photography trip, using Alaska as an example. He stresses focusing on desired shots first, packing only essential gear, planning for power and backup needs, and not letting equipment overshadow the enjoyment of the trip.Finding & Owning Your Editing Style - A listener asks about confidence in a "purposefully imperfect" editing style. Raymond encourages embracing what moves you emotionally rather than succumbing to trends. Authenticity, he argues, attracts the right audience and sustains creative motivation.Building a Photography Business with Limitations - Addressing questions about starting (or sustaining) a business with limited time or neurodivergence, Raymond offers practical marketing strategies, including leveraging local business partnerships, automating social media, and focusing on core client beliefs. IMPORTANT DEFINITIONS & CONCEPTSExposure Compensation: Adjusts camera-determined exposure in automatic or semi-automatic shooting modes to lighten or darken images without switching to full manual mode. Essential for managing tricky lighting situations and achieving desired creative effects.Macro Lens: A lens designed for close-up photography that allows for high magnification and sharpness at very close focusing distances, ideal for genres like food photography.DISCUSSION & REFLECTION QUESTIONSWhat personal moments or subjects are most important for you to capture on a photography trip, and how might your gear choices support that?How can you refine your editing style to better reflect your personal taste or storytelling goals?If you were to market your photography business, what unique value or emotional connection would you offer your ideal client?How might you balance career ambitions with personal well-being or time constraints?RESOURCES:Check out the food photography channel: Tin House StudioSocial media scheduling tools: SocialBee, Buffer, Hootsuite, and PlanolySign up for your free CloudSpot Account today at www.DeliverPhotos.comConnect with Raymond! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Get your Photo Questions Answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16132&preview=true)  On May 15, we hosted our second quarterly event of 2025 in partnership with the University of Portland's School of Business. More than 110 attendees gathered for networking and a panel discussion, “How to Get a Marketing Job in Today's Uncertain Economy: Why Analytics Gives You an Edge. Together, the panelists brought expertise from across academia, corporate marketing, and entrepreneurship, offering advice on how to navigate today's job market as a creative and how to leverage analytics and AI in your work. About Our Guests: Welcome Michael L. DeVaughn, dean of the School of Business, University of Portland Panelists Dr. Ashley Hass, a marketing professor from the University of Portland Kevin Kinghorn, the executive vice president & chief marketing officer of the Portland Trail Blazers Holly Feather, chief executive officer & founder of HHF Strategy Resources in This Episode: Use AI to optimize your resume against job descriptions, personalize your prompts to reflect your voice, and explore platforms like Jobscan and Hemingway for editing and matching the job description. Experiment with tools like Tableau and JASP. There are also free certifications through HubSpot, Google, Hootsuite, and LinkedIn Learning. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16132&preview=true)  On May 15, we hosted our second quarterly event of 2025 in partnership with the University of Portland's School of Business. More than 110 attendees gathered for networking and a panel discussion, “How to Get a Marketing Job in Today's Uncertain Economy: Why Analytics Gives You an Edge. Together, the panelists brought expertise from across academia, corporate marketing, and entrepreneurship, offering advice on how to navigate today's job market as a creative and how to leverage analytics and AI in your work. About Our Guests: Welcome Michael L. DeVaughn, dean of the School of Business, University of Portland Panelists Dr. Ashley Hass, a marketing professor from the University of Portland Kevin Kinghorn, the executive vice president & chief marketing officer of the Portland Trail Blazers Holly Feather, chief executive officer & founder of HHF Strategy Resources in This Episode: Use AI to optimize your resume against job descriptions, personalize your prompts to reflect your voice, and explore platforms like Jobscan and Hemingway for editing and matching the job description. Experiment with tools like Tableau and JASP. There are also free certifications through HubSpot, Google, Hootsuite, and LinkedIn Learning. Learn more about your ad choices. Visit megaphone.fm/adchoices

Molly Sperlich is a passionate storyteller and communications professional with a strong foundation in journalism and media. A graduate of the University of South Dakota, she holds degrees in Media & Journalism and English. Molly has honed her skills through roles such as Digital Editor and Anchor for Coyote News, as well as a writing internship with 605 Magazine. Proficient in Adobe Creative Cloud and Hootsuite-certified in social media marketing, she combines creativity with technical expertise to craft compelling content across various platforms.​ Website: https://propertymeld.com/  LinkedIn: https://www.linkedin.com/in/molly-sperlich-best-a324311b0/   Instagram: https://www.instagram.com/propertymeld/  Facebook: https://www.facebook.com/propertymeld    Bryan Nowlan is a dedicated marketing professional with over eight years of experience, including more than six years specializing in Web3 marketing. Since entering the cryptocurrency space in 2016, he has developed a deep passion for innovation and creating impactful marketing strategies in this fast-paced industry. His expertise spans social media, content creation, event management, email marketing, growth strategies, and website development. A Bentley University graduate, Bryan is known for his strong work ethic and commitment to staying ahead of emerging trends—both in marketing and the Web3 space. Website: https://horizenlabs.io LinkedIn: https://www.linkedin.com/in/bryan-nowlan-6a213091/    In this episode, we dive into how modern marketers can adapt to evolving landscapes using both traditional and cutting-edge techniques.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Have you ever wondered how someone goes from juvenile detention to flying in helicopters to save time? In this episode of the Habits and Hustle podcast, I talk with Dan Martell as he shares his incredible journey from troubled teen to wildly successful business leader.  We discuss Dan's story of redemption and his strategies for reclaiming your time, building wealth, and creating a life of purpose. We also dive into how his morning routine, fitness transformation, and media company creation all stem from the same core principles. Dan Martell is an entrepreneur, best-selling author of "Buy Back Your Time," and one of the most sought-after executive coaches in the software industry. Overcoming a troubled youth that included addiction and juvenile detention, Martell transformed his life through technology and personal development, building and selling three successful tech companies and investing in over 60 startups including billion-dollar ventures like Hootsuite and Intercom.  What We Discuss:  (05:50) From Addiction to Multimillionaire (16:32) Transitioning From Amateur to Pro Media (22:19) Building a Media Company Playbook (28:44) Content Creation Strategies for Growth (36:47) Unapologetic Wealth and Personal Growth (42:09) Journey of Personal Growth and Transformation (48:59) Optimizing Fitness Routine for Success (56:49) Maximizing Time Efficiency and Outsourcing Tasks …and more! Thank you to our sponsors: AquaTru: Get 20% off any purifier at aquatru.com with code HUSTLE Therasage: Head over to therasage.com and use code Be Bold for 15% off  TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. BiOptimizers: Want to try Magnesium Breakthrough? Go to https://bioptimizers.com/jennifercohen and use promo code JC10 at checkout to save 10% off your purchase. Timeline Nutrition: Get 10% off your first order at timeline.com/cohen Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.  Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.  Momentous: Shop this link and use code Jen for 20% off   Find more from Jen:  Website: https://www.jennifercohen.com/ Instagram: @therealjencohen   Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Dan Martell: Website:  https://www.danmartell.com/  Instagram: https://www.instagram.com/annie.sarnblad/ 

Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more than you think—in revenue, reputation, and even stock price stability.Today we're exploring the C-suite's perspective on social media with Dr. Antonis Papatsaras, CTO of Hootsuite, the social media performance engine powering the content of brands and organizations across platforms worldwide since 2008. We'll discuss the misconceptions surrounding social platforms, the untapped potential for ROI, and the consequences of neglecting social media in today's digital landscape.About Dr. Antonis Papatsaras, CTO, HootsuiteDr. Antonis Papatsaras joined Hootsuite as Chief Technology Officer in November 2022, bringing over 25 years of expertise in Computer Science and Software Engineering. As a veteran in the technology space, his strategic vision and leadership has significantly elevated Hootsuite's product organization, both driving efficiencies internally and building a scalable product that enhances our user experience.More recently, he was a driving force in our acquisition of Talkwalker, the leading AI-powered social listening solution, sparking a transformative shift from social media management (the category Hootsuite pioneered) to social media performance. Through this innovative move, he has piloted the world's first social media performance engine where customers can convert insights into actionable business impact and revenue.Throughout his career, Antonis has consistently driven customer value with cutting edge products and scalable cloud-based architectures. Prior to joining Hootsuite, Antonis served as Chief Technology Officer and lead for the Contract Lifecycle Management (CLM) product suite at DocuSign. He has also driven innovation by building strong, diverse and distributed teams in both small and large organizations, including SpringCM, Hewlett Packard Autonomy, Interwoven and DiscoveryMining.RESOURCESHootsuite website: https://www.hootsuite.comHootsuite's Social Media Trends Report: https://www.hootsuite.com/research/social-trends?srsltid=AfmBOoouMJXarIYf8O8QuA1A9Jdowv0eIHeNTbGrhYIereq13cEdWV4S%5CWix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studioDon't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 - Use code MEDEXP25 for $200 off registrationRegister now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more than you think—in revenue, reputation, and even stock price stability. Today we're exploring the C-suite's perspective on social media with Dr. Antonis Papatsaras, CTO of Hootsuite, the social media performance engine powering the content of brands and organizations across platforms worldwide since 2008. We'll discuss the misconceptions surrounding social platforms, the untapped potential for ROI, and the consequences of neglecting social media in today's digital landscape. About Dr. Antonis Papatsaras, CTO, Hootsuite Dr. Antonis Papatsaras joined Hootsuite as Chief Technology Officer in November 2022, bringing over 25 years of expertise in Computer Science and Software Engineering. As a veteran in the technology space, his strategic vision and leadership has significantly elevated Hootsuite's product organization, both driving efficiencies internally and building a scalable product that enhances our user experience. More recently, he was a driving force in our acquisition of Talkwalker, the leading AI-powered social listening solution, sparking a transformative shift from social media management (the category Hootsuite pioneered) to social media performance. Through this innovative move, he has piloted the world's first social media performance engine where customers can convert insights into actionable business impact and revenue. Throughout his career, Antonis has consistently driven customer value with cutting edge products and scalable cloud-based architectures. Prior to joining Hootsuite, Antonis served as Chief Technology Officer and lead for the Contract Lifecycle Management (CLM) product suite at DocuSign. He has also driven innovation by building strong, diverse and distributed teams in both small and large organizations, including SpringCM, Hewlett Packard Autonomy, Interwoven and DiscoveryMining. RESOURCES Hootsuite website: https://www.hootsuite.com Hootsuite's Social Media Trends Report: https://www.hootsuite.com/research/social-trends?srsltid=AfmBOoouMJXarIYf8O8QuA1A9Jdowv0eIHeNTbGrhYIereq13cEdWV4S%5C Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 - Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company