Podcasts about Hootsuite

In today's episode, I sit down with Irina Novoselsky, CEO of Hootsuite, to talk about what leaders are getting wrong about Gen Z. After interviewing more than 500 members of the generation, Irina shares what's really driving their decisions, including their preference for social-first communication and their shifting definition of success. We break down how anxiety, remote work expectations, and evolving relationships with authority shape their priorities. Irina explains why traditional sales tactics fall flat, how companies can actually reach Gen Z buyers, and what they really mean when they say they want flexibility. It's not entitlement. It's a different rulebook entirely.

#570 In Today's Episode of the podcast I chat with YOU as I tackle a wide range of listener questions covering every stage of the photography journey. I respond directly to your real-world concerns, offering practical advice and personal insights on topics like preparing for photography trips, finding and owning your unique editing style, breaking into specialized fields such as wedding or food photography, and building a sustainable photography business even when time and energy are limited.KEY TOPICS COVEREDTrip Preparation & Gear Selection - Raymond breaks down how to plan a photography trip, using Alaska as an example. He stresses focusing on desired shots first, packing only essential gear, planning for power and backup needs, and not letting equipment overshadow the enjoyment of the trip.Finding & Owning Your Editing Style - A listener asks about confidence in a "purposefully imperfect" editing style. Raymond encourages embracing what moves you emotionally rather than succumbing to trends. Authenticity, he argues, attracts the right audience and sustains creative motivation.Building a Photography Business with Limitations - Addressing questions about starting (or sustaining) a business with limited time or neurodivergence, Raymond offers practical marketing strategies, including leveraging local business partnerships, automating social media, and focusing on core client beliefs. IMPORTANT DEFINITIONS & CONCEPTSExposure Compensation: Adjusts camera-determined exposure in automatic or semi-automatic shooting modes to lighten or darken images without switching to full manual mode. Essential for managing tricky lighting situations and achieving desired creative effects.Macro Lens: A lens designed for close-up photography that allows for high magnification and sharpness at very close focusing distances, ideal for genres like food photography.DISCUSSION & REFLECTION QUESTIONSWhat personal moments or subjects are most important for you to capture on a photography trip, and how might your gear choices support that?How can you refine your editing style to better reflect your personal taste or storytelling goals?If you were to market your photography business, what unique value or emotional connection would you offer your ideal client?How might you balance career ambitions with personal well-being or time constraints?RESOURCES:Check out the food photography channel: Tin House StudioSocial media scheduling tools: SocialBee, Buffer, Hootsuite, and PlanolySign up for your free CloudSpot Account today at www.DeliverPhotos.comConnect with Raymond! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Get your Photo Questions Answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16132&preview=true)  On May 15, we hosted our second quarterly event of 2025 in partnership with the University of Portland's School of Business. More than 110 attendees gathered for networking and a panel discussion, “How to Get a Marketing Job in Today's Uncertain Economy: Why Analytics Gives You an Edge. Together, the panelists brought expertise from across academia, corporate marketing, and entrepreneurship, offering advice on how to navigate today's job market as a creative and how to leverage analytics and AI in your work. About Our Guests: Welcome Michael L. DeVaughn, dean of the School of Business, University of Portland Panelists Dr. Ashley Hass, a marketing professor from the University of Portland Kevin Kinghorn, the executive vice president & chief marketing officer of the Portland Trail Blazers Holly Feather, chief executive officer & founder of HHF Strategy Resources in This Episode: Use AI to optimize your resume against job descriptions, personalize your prompts to reflect your voice, and explore platforms like Jobscan and Hemingway for editing and matching the job description. Experiment with tools like Tableau and JASP. There are also free certifications through HubSpot, Google, Hootsuite, and LinkedIn Learning. Learn more about your ad choices. Visit megaphone.fm/adchoices

Molly Sperlich is a passionate storyteller and communications professional with a strong foundation in journalism and media. A graduate of the University of South Dakota, she holds degrees in Media & Journalism and English. Molly has honed her skills through roles such as Digital Editor and Anchor for Coyote News, as well as a writing internship with 605 Magazine. Proficient in Adobe Creative Cloud and Hootsuite-certified in social media marketing, she combines creativity with technical expertise to craft compelling content across various platforms.​ Website: https://propertymeld.com/  LinkedIn: https://www.linkedin.com/in/molly-sperlich-best-a324311b0/   Instagram: https://www.instagram.com/propertymeld/  Facebook: https://www.facebook.com/propertymeld    Bryan Nowlan is a dedicated marketing professional with over eight years of experience, including more than six years specializing in Web3 marketing. Since entering the cryptocurrency space in 2016, he has developed a deep passion for innovation and creating impactful marketing strategies in this fast-paced industry. His expertise spans social media, content creation, event management, email marketing, growth strategies, and website development. A Bentley University graduate, Bryan is known for his strong work ethic and commitment to staying ahead of emerging trends—both in marketing and the Web3 space. Website: https://horizenlabs.io LinkedIn: https://www.linkedin.com/in/bryan-nowlan-6a213091/    In this episode, we dive into how modern marketers can adapt to evolving landscapes using both traditional and cutting-edge techniques.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Molly Sperlich is a passionate storyteller and communications professional with a strong foundation in journalism and media. A graduate of the University of South Dakota, she holds degrees in Media & Journalism and English. Molly has honed her skills through roles such as Digital Editor and Anchor for Coyote News, as well as a writing internship with 605 Magazine. Proficient in Adobe Creative Cloud and Hootsuite-certified in social media marketing, she combines creativity with technical expertise to craft compelling content across various platforms.​ Website: https://propertymeld.com/  LinkedIn: https://www.linkedin.com/in/molly-sperlich-best-a324311b0/   Instagram: https://www.instagram.com/propertymeld/  Facebook: https://www.facebook.com/propertymeld    Bryan Nowlan is a dedicated marketing professional with over eight years of experience, including more than six years specializing in Web3 marketing. Since entering the cryptocurrency space in 2016, he has developed a deep passion for innovation and creating impactful marketing strategies in this fast-paced industry. His expertise spans social media, content creation, event management, email marketing, growth strategies, and website development. A Bentley University graduate, Bryan is known for his strong work ethic and commitment to staying ahead of emerging trends—both in marketing and the Web3 space. Website: https://horizenlabs.io LinkedIn: https://www.linkedin.com/in/bryan-nowlan-6a213091/    In this episode, we dive into how modern marketers can adapt to evolving landscapes using both traditional and cutting-edge techniques.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Ever wondered what it takes to turn a new client into a long-term relationship? In this episode, Alyssa and Dakota dive into crafting a successful onboarding process to execute clear deliverables on a structured timeline. From brainstorming creative concepts to executing multi-channel campaigns, we cover it all.Episode highlights: Creating a proper client onboarding process, transparency and communicating deliverables and timelines will lead to long-term client relationships. Here are items to provide to ensure a strong client onboarding experience: Preparation and Welcome:Send a personalized welcome email, introducing the main points of contact and outlining next steps.Share a welcome packet or client guide that includes your services, communication protocols, and project timeline. Kickoff Meeting:Hold an initial meeting to discuss the client's goals, expectations, and any pain points.Review the project scope, deliverables, timelines, and any relevant documentation. Setting Expectations:Clearly define roles and responsibilities on both sides.Establish preferred communication channels and frequency of updates. Gathering Information and Documentation:Collect any necessary files, branding guidelines, login credentials, or project-specific data.Use a checklist to ensure you have everything you need to start effectively. Project Plan and Milestones:Develop a clear project roadmap with key milestones and deadlines.Share the plan with the client to make sure everyone is aligned. Training and Support (if needed):Provide training on how to use client portals, collaboration tools, or project management systems.Offer resources and guides to make the process smoother. Ongoing Communication and Follow-Up:Maintain regular check-ins to update on progress and address any concerns.Gather feedback to continuously improve the experience and build trust.TakeawaysWork with clients that align with your valuesBe transparent about mistakes and any issues around timelines or budgetsEnsure all stakeholders are involved in the kick-off sessionCelebrate your winsIf you enjoyed this episode of Ladies Who Launch, please be sure to take a screenshot and share it on social media and tag us @ladieswholaunchpod OR, link us to a friend or colleague by sharing the episode. Also, please give us a review and a five-star rating if you love what we're putting down! Ladies Who Launch is a podcast for marketers by marketers. ladieswholaunchpod@gmail.comInstagram: @ladieswholaunchpodYour hosts:Dakota Kidby owns Social Centric, a digital marketing agency based in Calgary, Alberta, Canada.  Instagram: @socialcentricincAlyssa Berry owns Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta, Canada. Instagram: @aly_b_yycResources and links: Get in the queue for our new newsletter, dropping April 2025: https://gmail.us18.list-manage.com/subscribe?u=7ae9fd1fd06734635586825ce&id=4fcdb235baStay tuned to our Instagram for updates on episode drops, merch, newsletter drops, events and more: https://www.instagram.com/ladieswholaunchpod/__Transcript: Dakota Kidby: [00:00:08] Hey, hey, welcome to Ladies Who Launch, the podcast where we cut through the noise, ditch the fluff and get real about all things marketing.Alyssa Berry: [00:00:16] That's right, we are your host, Dakota and Alyssa, two entrepreneurs from Calgary who are here to serve up equal parts solid advice, industry banter, and a whole lot of unfiltered opinions.Dakota Kidby: [00:00:27] So grab your coffee, buckle up, and get ready for a podcast that's equal parts fun and real talk. Whether you're in the biz or just curious about what goes down behind the scenes of marketing, we've got you covered.Alyssa Berry: [00:00:38] Let's get to it. Welcome to Ladies Who Launch.Dakota Kidby: [00:00:46] Welcome back to another episode of the Ladies Who Launch. We are coming at you from a very cold Calgary, Alberta. Yes, that's right friends, it is March 29th and it snowed a lot. So that's the spring tease for you here in Alberta.Alyssa Berry: [00:01:03] Yeah. It's, uh, what? Fake? What do they call it, fake spring or?Dakota Kidby: [00:01:08] The fake spring.Alyssa Berry: [00:01:10] Here we are. Which is why Dakota... Yeah, which is why Dakota and I are in hoodies and hats today. Because it wasn't, it wasn't a day for venturing and getting ourselves suited up.Dakota Kidby: [00:01:23] No, but we endeavor to actually go for dinner after this. And, like, honestly, both of us are like, no, we're staying home. It's so cold. I shoveled, I think like three feet of snow off of my sidewalk today.Alyssa Berry: [00:01:34] It's not even like it's I mean, it's cold, it's chilly, but it's not cold cold. It's just lots of snow and it's that heavy, wet spring snow, which is the worst. Anyway.Dakota Kidby: [00:01:44] Absolutely. But today we want to talk to you guys about going behind the scenes of a successful marketing process. So basically, how to take a concept that a client would bring to you, whether you're in-house or an entrepreneur, and taking that concept to execution. And the reason we want to talk about this is something happened to me this week that I don't think has ever happened to me in my entire time running Social Centric. And it kind of got me thinking about my own processes and transparency in the sense that perhaps I need to be more clear about things sometimes. But I was thinking we could kick off with this because Alyssa hasn't heard the story yet.Alyssa Berry: [00:02:28] Please do.Dakota Kidby: [00:02:29] Okay. So without naming names, I had this really fantastic, cool business reach out to me and ask me for some support with their marketing. The very first thing that I do with a client when they come to me is I ask them if they have a plan. So do you have an overarching plan for your company or like a campaign that you want to run or a product that you want to launch? And I want to say like 98% of the time there is no plan in place, not even an overarching one. So from a due diligence and ethics standpoint, the very first thing that we do, even if we are just focusing on one tactic or solution, is we want to have some sort of a strategy or plan around that.Dakota Kidby: [00:03:12] And so I said to this person, okay, this is step one of our process. This is how this gets executed. And let me know how that sits and we can go from there. And I was very clear, I thought, from day one that it didn't include implementation. And anyway, we go through the process, we work together for three weeks. Great strategy, and of course, strategies always have a bit of a phased out approach. Right? So they can kind of come off as a bit of a timeline, but there's a lot of meat and juice in there that is the solution-oriented piece of what we're doing. And then from there, what will end up happening is clients will often come back to us and say, okay, great, now we need help executing. And so we would send them another contract, which is a different kind of contract and a price that would take care of that scope. And oftentimes we ask clients to sign up for a monthly fee because the project tends to be ongoing, just because it makes more sense from like a expectation standpoint on both sides. But other times we'll just do an hourly. So in this case, I proposed, of course, the monthly because there was a bunch of stuff that we needed to get done, and it was going to take probably about six months. Anyway, she came back and said, oh my God. I didn't realize that this strategy thing didn't include actual execution.Dakota Kidby: [00:04:32] And I was like, oh, well, what do you mean? And she's like, oh, I just like, I probably would not have invested in this had I not known that I was going to get actual help after. And I was like, oh, crap. So how I chose to handle it because first of all, I really respect and appreciate this person and I believe in their product, and I was kind of like, you know, I went back through all of our communications and like all of our agreements and everything like that. And I was like, you know, I'm pretty sure I was clear on this, but maybe I wasn't. And because they're a smaller business owner, perhaps this isn't actually, this isn't like the way I should be running this side of my business. So what I then ended up doing was spending a pretty solid chunk of time creating an actual like process and operation for specific businesses that have a lower budget. And it was like, you know what? Moving forward, I'm going to offer the strategy, but then I'm also going to offer some implementation because for organizations that don't have a huge budget, it might seem like a lot to just get that strategy piece done. So it was a really good learning experience for me because it helped me to like, add more value to this specific piece of my business, but also reminded me that clear-cut communication at every step of the way that is documented is a must.Alyssa Berry: [00:05:52] That is a tough lesson that I think many of us have experienced at some point, whether in our own business or otherwise. I think even in in-house, if you're working in-house, I think sometimes you'll get a, you'll move forward on a project or something, and suddenly your boss or director or something is like, this isn't what I asked you to do, or this isn't the direction and blah blah blah, and that you didn't keep copious notes or anything during the lead-up meetings. And so you have no recourse to be like, no, this is what we discussed and this is what I'm moving forward. So then you get yourself into a pickle. And I think that's just a good learning for everyone. But from a business perspective, I made that mistake early on in running a business and not having processes and like operationally set up from the get go and having very clear contracts. I think that's really where it needs to start with so many projects and even in-house projects like starting with a signed-off creative brief or a signed-off project brief, and then writing a business, it's like a signed-off contract that has very clear outlines of not just deliverables, but also expectations. So one of the things that I had to do in running my business is, I got into trouble moving, with people and clients expecting like proof changes after proof changes after proof changes. And of course, I'm paying for those because I'm paying the designer for their work. So then I'm eating that because I've already quoted the cost of the design to the client, now the designer is coming back to me and charging me for all these over and above changes, like when you're on, like, proof seven or something ridiculous.Alyssa Berry: [00:07:49] So I made that very clear in all my contracts that you get three proofs included in this cost and any more proofs or changes on any design, anything after that is charged at this X fee per hour or per 15 minutes or whatever, if I really wanted to be that. The other thing I added into mine from a process perspective too, and this is just a learning for anybody running their own business, is that I have specific wording in a clause in my contracts that states when our agreement and our contract is over, I'm not obligated to keep all of your stuff. You will get, you will have access to whatever you've done, and you have your folder and your documents. After 90 days, I can get rid of all of that. I'm not, I'm not your legal book, like your legal document holder. And I'm not responsible for anything that happens to anything after that, because I also got into a bit of a pickle with that in my business, too, where I had a complete computer meltdown and lost a whole bunch of files, and no clients ever came back to me and asked for any, like, I mean, but it was just my realization that, oh wait, I lost all of these files, and if anybody came back to me, I had no clear clause in my contract that I'm not responsible for housing your documents, nor should you want me to be either, because I am not a private closed circuit loop document holder situation here either. So.Dakota Kidby: [00:09:31] No. And you shouldn't have to give up that space on your computer or your drive. Unless they're an existing client.Alyssa Berry: [00:09:37] Yeah. So 90 days after our the end date of our contract, once you have everything that you get out of this, all of your file, whatever, you have no claim to anything, after that, that I may or may not have. So, it is interesting, and so when we get, when we talk about like process, like that was a process that we both found, but like that started at a contract stage so that we actually could go back and reference what we outlined and were clear or not clear about.Dakota Kidby: [00:10:14] Absolutely. And it's so funny because I run into that pickle, too, in the sense that we are mostly, you know, for the longest time, social media. And so I'll never forget one of our clients that we were parting ways with, and this was a sticky, toxic situation also, we weren't a fan of the client as they were leaving us. They had kind of taken advantage and been disrespectful and we didn't really leave on the best note, but they came back to me and said, I want all my social media graphics from the last three years. And I said, well, that's not part of our contract. And if you want them, you can go through your Facebook and get them. But now we do encourage our clients to start a Pro Canva account. We don't actually do work on our Canva account for clients for the most part, and then therefore they have access to all their graphics if they want to reuse them and stuff after we potentially part ways. And then that just helps us alleviate not having to make space on our drive, and giving them their Canva. Now, if a client says to us, well, we don't want to pay for that and we're using our Canva account, I've said to that we have a clear clause in our contract that they relinquish all, you know...Alyssa Berry: [00:11:32] Rights.Dakota Kidby: [00:11:32] Expectation that they would get. And then they also, if they ever did need us to do some sort of a downloading situation from social or our Canva for them onto a drive, it's like a $150 fee at the end of their contract for us to do that.Alyssa Berry: [00:11:47] Yeah.Dakota Kidby: [00:11:48] So that's just, we just explained that that's the transfer of file fee and process moving forward.Alyssa Berry: [00:11:55] It is interesting how things have changed, even in like the decade that I've had my business and sort of the expectations now and the amount of software that we all use and having, I was the same. I just used to do client work on my own pro Canva and it's like, yeah, don't do that anymore. Like, I'm not, I'm not, no, and even like ChatGPT. So most of us have business, are paying for business access to ChatGPT for various reasons, but then I think, is this like also something you could get called out on by using ChatGPT for client work? But then I'm like, ah, I use ChatGPT in my full time job all the time, so I'm like, I guess if a client really wanted to get all like nitpicky about it, like cool, but, I think there's a lot of things now that we're using that technically, I guess, could be breach of privacy in that way, because we're really putting client information into ChatGPT even if we're not using their names and stuff, we're still putting client information into ChatGPT. But then I'm like, eh, I do that for the company I work for, I put their, although they have their own corporate private ChatGPT whatever.Dakota Kidby: [00:13:18] But yeah that's another thing, like they have if, you know, and I think there will come a day where it's like you set up a suite of tools for a client and then you use that suite of tools and it's not, you know, far-fetched also for us to manage like a Hootsuite or a Metricool or a Sprout account that a client has, like, we give them that option, we say, hey, we can either use our Metricool, which will give you client access to, and you can see all your analytics in a live dashboard as well as, and that's been a godsend for me, to be honest, but they have access to everything. Or we can use your account, however, like if it doesn't have the capabilities that ours does, then, well.Alyssa Berry: [00:13:55] You just have to know that.Dakota Kidby: [00:13:57] Yeah, we'd recommend this software at this point, but yeah that kind of, yeah, like brings us to getting, we want you guys to get out your notebooks and pay attention because we're going to master the scenes of a successful marketing process from concept to execution. So, Alyssa, you want to kick it off with client onboarding?Alyssa Berry: [00:14:20] Onboarding. Yes.Dakota Kidby: [00:14:21] I feel like you're the best at this.Alyssa Berry: [00:14:24] It's, and it's taken a long time to get to this point, but again, as I said, through the trials and tribulations of me making mistakes and all of that stuff, but onboarding is really the most important step because the onboarding is the relationship. Not only the relationship that you're building personally with your client or, whether internal or external clients, because this relates to internal stakeholders from a business from a corporation perspective too if you're not running your own business, it helps set the parameters that help set the stage for what's going to happen. And ultimately, a successful onboarding process leads to a longer-term business relationship. And I have found in my time that the best onboarding processes that I've had with clients are the ones that ended up being, like clients that were like 3, 4 or 5 years long clients because they understood. And what that starts with is having clear objectives of what this relationship is for. Is this relationship for a social media channel refresh? Is this for a rebrand of my assets? Is this for the development of a communications plan? Is this for an internal communication strategy for your corporation? What is that clear thing that we are here to do?Dakota Kidby: [00:16:07] Like, why are you hiring me? Almost a reminder. Because sometimes clients like - and sorry to interrupt - but I find sometimes clients get really in their own heads, and they rush, I find, to find support. And then when it comes time to sign, it's that conversation of I didn't realize this is how much this cost. I didn't realize that that's what my perception of what I told you I needed, that's your perception. And so this is why that clear communication that Alyssa is talking about is so important, because you almost have to remind the client, like why they're getting into bed with you, so to speak.Alyssa Berry: [00:16:41] Right. And part of that is, is setting them and you up for success. And that means, as we were just sort of alluding to, getting them set up on all the tools that are required to complete this contractual obligation, and also ensuring that we have access to all accounts, information and personnel that we need access to at the beginning, and having those clear, that clear delineation right at the beginning, because that, and I've run into this many times with clients is like, they're like, they'll forget to give you their social media passwords or their Gmail accounts or all this stuff, and it's like, oh no, I'll get to that. You're going to get it today, you're going to get it today. And then like months have gone by and you haven't done any work because you can't access anything. And you, but that's also on me because I didn't set them up for that. In terms of creating, what I do with my clients is everyone gets their own Google file. So it'll be like XYZ Company, this is your Google file, here's the link, you have access to this, this is where all your assets are going to go. This is all your this is where your contracts going to live, this is where everything is going to go. And I will itemize everything, I'll make folders for contracts and documents and logos, whatever, but this is your domain, this is where everything is going to live.Alyssa Berry: [00:18:11] Nothing's going to live on your computer. Nothing's living on my computer. This is our space, and so you can't go and be like, oh, this isn't... So that's step one. Now I will say I don't use any like, Honeybook or any of those sort of like, what Dubsado or any of those sort of processing softwares, mainly because they're expensive and I've just never justified it. So I sort of set up my onboarding manually. Like, it's not a formal process, but like the first thing is they get a welcome package with a copy of the signed contract. And a little bit about me and who they're going to be working with. And this is the designer and this is, yeah, this is the writer that we have, and this is going to be the videographer working on your project, blah, blah, blah. Here's a little synopsis of who's who in the zoo here. So, and then I will then send a follow up email with like here are our key check in dates. So phase one check in date is this, and what's going to be discussed is the draft of this strategy check into is this with the first execution dates or I'll have key check in dates because this also sets the stage that they know they're not going to be emailing me 20 times a day.Dakota Kidby: [00:19:36] Yes, because that can be, that is always a problem.Alyssa Berry: [00:19:40] Right? It's like here's your key dates. Dakota Kidby: [00:19:40] But yeah. If you don't have those key dates, then, you know you fell short when you're getting five emails from the client or even just the question of where are you at right now? Where is this at? You don't want that question. You want to have yourself set up so tightly that the client doesn't have to ask. And that is top tier service.[00:20:00] Hey all, sorry for the interruption. Just wanting to remind you to please give us five stars and subscribe to our podcast wherever you listen to podcasts. Honestly guys, this is the way that we build our podcast. And if you're a supporter of Ladies Who Launch, we would really, really appreciate it if you could just give us those five stars and subscribe. Thanks, guys. Now back to the episode.Alyssa Berry: [00:20:19] And once that email with sort of those key dates and all that's in the calendar, then the email goes out about a strategy session or sort of a pre kind of get to know you, what's going on, getting a lay of the land with the client or manager or whoever you're working with. And that can be anything from a two hour session to a half day session to a full day session, depending on how many stakeholders need to be involved in that. Like I know some nonprofit organizations will have it as a full day because they'll want to bring some of their board members in, or some of their or even corporates might want to have some of their C-suite execs be a part of that to just get everyone on the same page before launching into the next phase of like, developing that strategy. So everybody's sort of been in the know of what the project is and what the key deliverables are and when those key deliverables will be delivered.Dakota Kidby: [00:21:17] Absolutely. And the other thing is, it's really funny, I have a girlfriend who works in change management, which is essentially when you come in and you are applying a process or a policy, or there's been a big change in an organization, so big, in fact, that you have to hire like a professional to come in and help manage all your stuff. And oftentimes, depending on the depth of the project, marketing can be very similar in that we have that, and same thing with being a lawyer. We have to almost open the business up and understand and diagnose what the gaps and the issues are before we can come up with proper solutions. And so that conversation that takes place prior to strategy or any sort of strategic planning is very crucial because without knowing what you need to know, like through whether it's a thorough questionnaire and conversation or what have you, it's very challenging to do your job properly.Alyssa Berry: [00:22:09] Agreed. The other thing I'm going to, the other thing I'm going to note before we sort of launch in is when to invoice for this. So I will send my first invoice before the discovery session or the strategy session or whatever you want to call it, because I've also run into issues where I have done work and then invoiced and then not gotten paid, where it's like I don't start work until I get paid for the first bit of work. So however you want to divide out your invoices, whether it's you paid 20%, 20%, whatever, or half and half or a percentage up front or whatever it is, however you want to lay out your invoicing strategy. But I would ensure that you get invoice, you invoice and get paid for any, especially at the beginning if you're out, like you're having to bring on external contractors or you've had to, like, upgrade a software system in order to be able to manage this client or whatever, that you're paid for that before you commence work.Dakota Kidby: [00:23:16] And I'm even going to take it, I'm going to take it a step further and say that we used to do work first and then get paid. And I just moved in January, January 1st, I moved into a new model. None of my clients had a problem with it at all. New clients haven't seemed to have a problem with it. When it comes to a strategy package that we are doing for a client, they must pay up front. And we will not book any sort of chat or conversation past our 30 minute like, client, you know, discovery call, like intro, yeah, we will not even book the discovery without the payment. In fact, I'm actually waiting on a client who sent the invoice to their accountant, which sometimes the accountants put you into a cycle, and I'm going to have to send a note on Monday being like, I'm sorry if you guys have a cycle, but like, this needs to be paid immediately. Otherwise I have to give up your date to someone else. And like, I just find when you have those boundaries, people respect you more and they are actually, like, more willing to work with you in some cases because it's like, oh, you value yourself and your time. You seem like you're in high demand. Cool. This is going to be worth my time. And so, and it just sets up that cadence and that expectation that, yes, I have very firm boundaries about my time and how I get paid. And even for our retainer clients, their invoices come out on the first of every month now, and we get paid before we do things. The other thing is, and actually, I will call out our wonderful producer, Alex, who does our podcast for teaching me this, like extra edits or late, things that come late, like for us, if we're doing, if we're cutting video for a client and they're sending us clips and we need them by a certain date to hit targets, getting really, really, really tough. And if they don't send things on time or they're, like, significantly stressing you out, then there's fees, right? Like, I've had to charge clients a few times for too many emails. It's like, I started literally billing for emails like lawyers do, because we had a client who'd send us 25 emails a week.Alyssa Berry: [00:25:16] Yeah, no. And I, and this is all learning too, that a lot of that can be alleviated during that onboarding phase that we talked about earlier, that those expectations are set up front, and that here's our check in dates, and other than that, I don't want to hear from you.Dakota Kidby: [00:25:35] Unless it's an emergency.Alyssa Berry: [00:25:36] Unless the house is on fire. Yeah.Dakota Kidby: [00:25:37] Or they have a question.Alyssa Berry: [00:25:39] Which is, yeah, why we're reiterating the importance of that onboarding process and those key dates and timelines of when things are going to happen because those dates and timelines are not just for you, they're for them as well, because as Dakota just alluded to, like, if they're late getting you things that you require to complete a deliverable, then you have the recourse to go back to them and a) either charge them for it or b) fire them or like let them go as clients, because that was clearly outlined in the onboarding process as to what the expectations are, both on me as the business owner and you as the client.Dakota Kidby: [00:26:22] Absolutely.Alyssa Berry: [00:26:22] And if either one of us reneges or or isn't able to.Dakota Kidby: [00:26:28] Fulfill our end of the bargain.Alyssa Berry: [00:26:29] Fulfill, then we both have the recourse to walk away.Dakota Kidby: [00:26:32] Absolutely. And so, yeah, I would say number one, as Alyssa has been saying, like your onboarding processes is everything. It really sets the stage for the respect, the boundaries and sort of the story of how things are going to go. The other thing I would highly recommend doing right off the bat, just so that it's out of the way, is getting the client into your invoicing software, making some notes or some sort of recourse around what you're doing for them, for your team, just like a client info document almost. And then during the onboarding, so we actually just overhauled our onboarding process and we're still working on massaging it. But what I do now is I pick one day a week and actually I do have a gal who helps with this, but when it's me doing it, I pick one day a week where I do admin, and actually Alyssa taught me this, and during that day it can be anything from filing to invoices to working on the business, whatever. I will say to a client, Kate, you have an onboarding session with us at 9 a.m. on Monday, this is what you need to have done for that onboarding session, get that welcome package together, send it to them ahead of time, and then you use that hour long session to get all their socials connected. Make sure everything's good in the back end, give them a bit of a warning that, hey, if your social media is, your connections are all screwy and someone's missing access and we have to do a bunch of like digging to fix stuff that does incur another fee.Dakota Kidby: [00:28:04] However, we're going to use this onboarding session to make sure you're all sorted and you kind of give them that foundational onboarding session, and then take that time as well to introduce them to the rest of the team. Just get them acquainted with how things are going to go. Get them acquainted with that timeline, give them their Google Link drive, make sure that they sign off on their contract, and make sure that that invoice is paid. And that's kind of what we're going to do moving forward with our clients. And they seem to really appreciate that. Because the other thing that I find that I run into and have run into in the past is the onboarding process can turn into a month long thing if you don't control it, similarly to what Alyssa had just said, right? So you want to try and get all that shit done right then and there. It should really be you have a 30 minute call with them, if they need more, they have to pay for an hour, right? Because sometimes clients just want some consultation time, they don't actually want to hire you. So that's how you alleviate that gap. And then from there, if they want more, then you book that onboarding call, you send them the documents, they make sure that they are committed pot committed to the to the process. And then from there you book things into your schedule. So Alyssa, how are you managing, like, I'm curious to understand how you, what your thoughts are on managing just like the relationship as it goes.Alyssa Berry: [00:29:29] What I found works the best is that I have one contact that I work with. There is one direct person that is assigned to me or whatever from your organization. I don't have the time or the inclination to deal with six people in your organization or in your business. And oh, but Sally does this and this. I don't care what Sally or Bobby or whatever do in your back end. You're going to make that, you're going to make sure that Sally and Bobby get Linda all the information, and Linda's the one that I'm going to, I'm going to deal with on a regular basis. Not that I don't love Sally and Bobby, but I, with multiple, multiple clients, I don't have time to, like, sift through your business Rolodex to figure out who I need to talk to to get something done. It's like no, one contact. And so me and Linda, we're going to be besties. And if Linda isn't getting what I need, then I'm going to be able to tell Linda. And I don't have to worry about informing Bobby and Sally, because I assume that Linda's going to inform Bobby and Sally or whoever needs to know. That's key one, is having a person or if you have to, two, like if they're married or something, whatever. But no more. I'm not working with your team of people. I do not care what they do. Don't. So that's step one. And the other thing to keep a relationship, or like whether it's an internal corporate relationship or an external business relationship, healthy is being very transparent. I have found that the minute as a business owner, if I've done something or I've missed something or whatever, and I've tried to like, figure it out and manage it on my end it just becomes...Dakota Kidby: [00:31:24] ... terrible. Hide it. No, I would just, but yeah, like you try to manage it yourself or, like, brush it under the rug. Absolutely not. You need to tell them immediately.Alyssa Berry: [00:31:32] Yeah. Transparency. And I expect that of them too. Like if Sally broke her leg and didn't get Linda the photos or whatever, cool. Just let me know. Like, we can work with that. I'm not, like, going to come down there and scream because Sally broke her leg. Like life happens, all that happens, we know that. And that's part of being in a good relationship, is being transparent to be like, hey, I messed up or oh crap, I missed this, I'm going to take care of it right now, blah, blah, blah. I mean, that happens in everyone's day to day life. Like, your husband forgot to go to the grocery store on the way home. Like you just, things happen, but you deal with it and you're transparent about it. So that's like sort of step two is being transparent about things that have happened and being transparent about great things too. Like being very quick to congratulate them on things or praise them on things or if they've got client of the month or, I don't know, like whatever stupid thing you can, stupid thing, but like, people like to also receive positive feedback. Like if every time that you're interacting with someone it's negative or it's to talk about something that went wrong, then that's also a bit of a detriment to a relationship. So make sure that you're like, I would do things like send Starbucks over to clients, like just or if I knew they were having a rough day, I'd like send them.Dakota Kidby: [00:33:01] A Skip the Dishes gift card.Alyssa Berry: [00:33:02] Or some DoorDash or Skip the Dishes or whatever. Because those...Dakota Kidby: [00:33:06] Like, celebrations. Like it's their birthday, like it's their company's birthday or...Alyssa Berry: [00:33:12] Yeah, anniversaries. Or like they just hired someone new, so send them some flowers, or someone's leaving and all those sorts of things matter. I would always keep notes of those kind of things in my calendar if I knew things were coming up or if clients I knew were going to a conference or they had a big presentation coming up or any of that kind of stuff, I would always like, put that in my calendar and send them a note or an email or like a text, be like, good luck, blah, blah, blah. So that's the other thing is that like always leading with the positive instead of the only time you're talking to them is if something went sideways. That's also the other thing. But in parallel to that, this is also a learning, is that your clients aren't your friends, just like your coworkers aren't your friends. You don't share personal information. You don't talk about your personal life. You don't talk about going on dates. Like there is a line, like this is still a professional relationship, and I don't care that they're the same age as you, or they're also single or whatever, it's professional because you don't know who they know, and the world is very small, and you don't ever want to be, like, bitching about a guy that you went on a date with but it turns out like that guy is like their cousin's best friend or something. Like, you have no idea who people know, right? So that's always a very clear line for me, is that you don't know anything about me. You know who I am. You know I do good work, you know, whatever. But you don't know what I do when we're not together, because it's none of your business. And I don't need to know anything about you either. And so that's sort of the number three too, is that be very, have very clear boundaries of client or even boss/staff or like internally, right. Like no one needs, no one wants to or should know about your personal issues.Dakota Kidby: [00:35:11] And if I could add like a what am I trying to say? You know what I mean. And yeah section to that, I would say enjoy your connections with people. Like, that's not to say that you can't have a conversation or something, but case in point, if somebody knows you too well, oftentimes meeting agendas will also get completely out of control. So and I'm...Alyssa Berry: [00:35:40] Totally off the rails.Dakota Kidby: [00:35:41] ... because I like to be friends with everybody. And I am a recovering people pleaser. So the other day, actually, I had the worst migraine of my life, I just like wasn't feeling great, but I, you know, I was at the meeting, showed up, it was all good. And my client and I well, she started talking about politics and...Alyssa Berry: [00:35:58] Oh, God, what is wrong with people?Dakota Kidby: [00:35:59] No, but we always, like, have conversations about politics. Like and we're buds and we, again, going against everything Alyssa said. But I do really love working with this client and like we do have a lot in common. So she and I do banter. But anyway, I literally had to say, I'm so sorry, but like, we only have an hour and I'm exhausted and I'm not feeling the greatest today. Do you think we can just get through this meeting? And then I have to go grab a coffee. Then we'll do our next thing that we have to do. And then I gotta go, like, and she was like, nope, no problem at all, all good, like so sorry. And I was like, no, no, it's fine. It's just that again, if you build that personal rapport with your clients, your objectives with getting work done are going to be more ineffective no matter how you swing it. It's the difference between coming in for an hour, meeting with your counselor, right, and then, like, going for wine with them and then having a meeting. So like, just differentiate those two things. If you want to go banter with your client because you find them interesting as a human being, separate it. Ask them to go for wine as a separate human being. Do you know what I mean? Or don't?Alyssa Berry: [00:36:59] See, I wouldn't even, I wouldn't even recommend that.Dakota Kidby: [00:37:02] But, I mean, I am friends with some of my clients, so like I have a different standpoint.Alyssa Berry: [00:37:05] But here's the thing, though. Like if that personal relationship goes south, what does that mean for your business relationship?Dakota Kidby: [00:37:12] I'm not close with them in that respect. I would say if the, like the personal relationship going south probably isn't a, I'm not like besties with any of my clients. I do have one client who I am pretty good friends with, that if she and I ever had a falling out and then like the contract, it wouldn't bother me because it'd be like, well, I don't really want to work with you anyway, but I will say I am, like, I do have a couple of other clients that like, I'll go, I would go and have a beer with them. But we have a very clear, like line in the sand that we both understand, if that makes sense. And they've just been with me for a really long time, so it's almost been impossible to not develop a friendship because we've been through more with each other than just the work. Like, I've seen them go through things and they've seen me go through things, we've had each other's backs, you know, that kind of stuff. And so sometimes it can be inevitable. But for the most part it, you really should look at it like a relationship with your psychologist. It's, you're there to get work done and you don't need to offer up any more of your time than that. And you're also not their therapist.Alyssa Berry: [00:38:18] No. And they're not your therapist.Dakota Kidby: [00:38:21] Absolutely.Alyssa Berry: [00:38:22] I'm going to caveat that politics talk for a second, because I think Dakota and I need to do an episode on this because when I said, oh, politics, what are you doing? Because, like, normally, like generally politics in a business meeting doesn't really come up. But I mean, and I've said this before in this podcast and like anybody could see, my political affiliations are fairly notable.Dakota Kidby: [00:38:48] Like, people know.Alyssa Berry: [00:38:48] People know my thoughts on things and people know.Dakota Kidby: [00:38:51] They know who you are.Alyssa Berry: [00:38:51] So I do have a caveat to the whole political thing because when people talk about like, oh, don't, don't ever share your politics or whatever online or like separate your personal and your business brand in that way, I'm like, no, because I have seen a lot of people on LinkedIn who I will know I'll never work with because of the shit that they post on LinkedIn of all places. Right? Like when did LinkedIn become Facebook? But that's a whole other conversation.Dakota Kidby: [00:39:21] It's true.Alyssa Berry: [00:39:22] Because, yeah, like they're raging Trumpers.Dakota Kidby: [00:39:26] And so are you saying it's a bad thing?Alyssa Berry: [00:39:28] White nationalists. No. I want to know. Now I know. So I, because I work with people who who align with my values, like I'm a person, no one should be separating their personal feelings or their values about things because of business. Like, and I've said this on this podcast before, but I'm a vegetarian, so I would never work with the like Canadian Beef Association and not because they're bad or that I, but I would have no idea what I would communicate about the Canadian Beef Association, because I don't eat it and I don't have any concept of it. So it's the same with like aligning myself with a Raging Trumper client. I would never do that because I have no interest in promoting whatever the heck you're doing or like you're Elon Muskness or whatever the hell. So I'm a big proponent of like, yeah, share your political leanings like as a personal person, personal person, online so I can know because it's a good way to weed out, and that maybe is an onboarding process too, is that I look at people's socials, I look and see like outside of their business. Because like if you're, if what you're representing on your business goes completely against who you are as a person and what you're promoting on your personal accounts, I also don't want to work with you.Alyssa Berry: [00:40:50] So, and people do that with me too, like, I mean, I'm sure there's people who are like, oh my God, you're like a raging leftist. I'm like, I'm not really a leftist, but I guess if you're like a Trumper, that would seem appropriate. But yeah, I don't want to work with you. Like, yeah, you can weed me out too, like, have at her. So that's the other thing is like, yeah, not being like all besties and like therapists with your clients, but also working with people who you align with and align with your values is really important, because if you're trying to fit a square peg in a round hole, like if you're like, can you imagine, like working with, like an anti-abortion organization?Dakota Kidby: [00:41:27] And even if I was like managing their like working on a strategy for call it like their flower shop, and I found out that they were like doing that on the weekend, I would just feel really uncomfortable and I wouldn't want to be aligned with it. That's the other thing. Yeah, like we've had a couple of clients over the years contact us to work with them. And just like the alignment wasn't there based off of a value standpoint. So, but yeah, I think like the final thing I would leave with you guys in terms of, or that we would leave with you guys in terms of like the processes, that your exit process is just as important as your onboarding. So clients are going to go. Everything ends eventually. So just having a really thorough exit process as well, like a nice questionnaire or conversation around like how was the work? Could we have done anything better? Can we get our testimonial, whether it's like a video testimonial or a quote or we're going to prepare a case study. You know, we're going to put that on our website. We'd love for you to, like, spread the word when we post about it on LinkedIn and tag you. So just taking that opportunity to to get that word, and then a referral, maybe offering them like, hey, if you know, things went so well with us, so if you refer to us, we will give you, you know, 10% off your next service or, you know, we would really love a referral. So that's your opportunity.Alyssa Berry: [00:42:48] Yeah. And that's also where that whole piece about here's all of the stuff we worked on, there's your Google Drive, and after this, like I'm not responsible, so don't like send me an email in seven months. Be like, whatever. Can I get a copy of that? Like, yeah.Dakota Kidby: [00:43:05] And it's the opportunity to get removed off their social channels too, which you absolutely should do, and tell them to change their passwords.Alyssa Berry: [00:43:10] You need to get removed.Dakota Kidby: [00:43:11] Yeah. That's right.Alyssa Berry: [00:43:12] Yes. So I mean it's sort of closing the loop and like sending a nice thank you. I've done that in the past, too, for clients is like sent them a bottle of wine to their office or whatever as like a thanks for working with each other and blah, blah, blah, like, always those things because even if it didn't entirely end on the best terms, like if something happened or if maybe the contract ended early for various different reasons, like it wasn't someone's fault, it's just timing or budget or whatever, always be the bigger person because again, you don't know who people know.Dakota Kidby: [00:43:46] Always be the bigger person and just be professional. Stay in your lane, keep your head down. You know, live in your lane.Alyssa Berry: [00:43:55] And that's how, like, Dakota and I have had clients for three, four, five, whatever years. Like you treat people well and do good work, and they will stick around because even if they threaten, like and I've had clients threaten from time to time to be like, well, I think we're going to RFP for this, and I'm like, cool.Dakota Kidby: [00:44:13] Yeah, if you need some fresh blood, I get it. One thing I will say, though, someone, an old boss of mine taught me this, and I think it is some of the best advice I've ever gotten. She said to me, help people in a way that you would never expect anything back. And so I think just from a community standpoint, and if a client has left your roster, but maybe they reach out just for like a quick piece of advice, highly recommend knowing when to differentiate from like, okay, this, I'm going to give you this my time or, you know, or like, oh, it's a big ask so I have to charge for it. Like, I, Alyssa and I are big on like, being there for people where it's appropriate. And of course, this community, Ladies Who Launch is all about that. It's about supporting people who don't have sounding boards and teams, and they need community to thrive. And I'll never forget, I asked a fellow provider for some advice one time, and she was like, well, I'm very busy and I have kids and like, my time is very precious to me, so I do have to charge you for this hour that we're going to chat. And at the time, I remember I was livid. I was like, what a, you know, like, I can't believe she would charge. What the heck? Then as time went on and people started to ask me for things, it was like, oh yeah, a five minute conversation or connection point, no problem. An introduction, no problem. Quick piece of advice, absolutely no worries. Even if it is an hour long conversation, as long as it feels good in my gut. But there are opportunities where, yeah, it's completely appropriate to charge for your time as you become a subject matter expert in something. And now looking back, I'm like, you go, girl, I really shouldn't have been offended. So just knowing when it's time to lend a hand and just be kind versus, you know, charging for your time.Alyssa Berry: [00:46:08] Yeah. Because that's the other thing you learn as grizzled veterans and running businesses is that your time is worth a lot.Dakota Kidby: [00:46:15] It's worth something. Absolutely.Alyssa Berry: [00:46:17] And you can give that time away to the things that you value to give your time to. But for every rando who wants to have to pick your brain for half an hour...Dakota Kidby: [00:46:29] If you're getting those requests like 20 times a week. That being said, too, I will admit, like, I've even caught myself asking for too much sometimes from friends and people that I have in my circle. And yeah, it's, you know, you think that it's okay, but you do have to be respectful of people's time and stuff like that. So with that, we hope that this has been helpful and we would love to hear more from you guys. If you want to know, if you've had any like process mishaps or blow ups, we would love to hear from you guys. So just DM us on Instagram at Ladies Who Launch Pod or send us an email at Ladies Who Launch Pod at gmail.com and we'll see you in two weeks.Alyssa Berry: [00:47:14] Thanks for tuning in to another episode of Ladies Who Launch.Dakota Kidby: [00:47:18] Don't forget to hit the subscribe button and give us five stars anywhere you listen to podcasts. Honestly guys, if you can do that for us, we would be so thankful. It's how we grow our podcast and the more subscriptions and the more five stars we get, the better. So thank you so much for supporting us and we'll see you next time on Ladies Who Launch.

Is LinkedIn starting to look a lot like the next big creator playground?In this debut episode, we're diving into the rise of the LinkedInfluencer, how B2B brands like Hootsuite and Apollo are already tapping in, and whether this slow-burning platform might be the next TikTok (but for B2B and beyond).Join us as we unpack the opportunity for creators on LinkedIn, and what it'll take for the platform to really show up for them.Who's winning right now, what kind of content works, and how creators are breaking in.Why LinkedIn's "slow game" might actually be a power move for thoughtful creators.The big pitch: the one thing we'd tell brands to do right now to stand out on LinkedIn.

Have you ever wondered how someone goes from juvenile detention to flying in helicopters to save time? In this episode of the Habits and Hustle podcast, I talk with Dan Martell as he shares his incredible journey from troubled teen to wildly successful business leader.  We discuss Dan's story of redemption and his strategies for reclaiming your time, building wealth, and creating a life of purpose. We also dive into how his morning routine, fitness transformation, and media company creation all stem from the same core principles. Dan Martell is an entrepreneur, best-selling author of "Buy Back Your Time," and one of the most sought-after executive coaches in the software industry. Overcoming a troubled youth that included addiction and juvenile detention, Martell transformed his life through technology and personal development, building and selling three successful tech companies and investing in over 60 startups including billion-dollar ventures like Hootsuite and Intercom.  What We Discuss:  (05:50) From Addiction to Multimillionaire (16:32) Transitioning From Amateur to Pro Media (22:19) Building a Media Company Playbook (28:44) Content Creation Strategies for Growth (36:47) Unapologetic Wealth and Personal Growth (42:09) Journey of Personal Growth and Transformation (48:59) Optimizing Fitness Routine for Success (56:49) Maximizing Time Efficiency and Outsourcing Tasks …and more! Thank you to our sponsors: AquaTru: Get 20% off any purifier at aquatru.com with code HUSTLE Therasage: Head over to therasage.com and use code Be Bold for 15% off  TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. BiOptimizers: Want to try Magnesium Breakthrough? Go to https://bioptimizers.com/jennifercohen and use promo code JC10 at checkout to save 10% off your purchase. Timeline Nutrition: Get 10% off your first order at timeline.com/cohen Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.  Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.  Momentous: Shop this link and use code Jen for 20% off   Find more from Jen:  Website: https://www.jennifercohen.com/ Instagram: @therealjencohen   Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Dan Martell: Website:  https://www.danmartell.com/  Instagram: https://www.instagram.com/annie.sarnblad/ 

In this episode, Erica Windham from Cleaning Solutions Auburn shares her powerful journey of overcoming digital marketing overwhelm to achieve real entrepreneurial success. Facing the challenge of managing multiple platforms and finding time for consistent engagement, Erica discovered smart strategies to streamline her digital efforts—transforming obstacles into opportunities. In this episode, you'll learn how to: Conquer Digital Overwhelm: Discover Erica's tactics for managing time and simplifying your social media strategy. Leverage the Right Tools: Learn how tools like HootSuite can help focus your digital marketing efforts. Adapt and Thrive: See how shifting from a residential to a commercial focus enabled Erica to survive and thrive in harsh market conditions. Turn Challenges into Success: Get actionable insights that can help any entrepreneur transform marketing struggles into breakthrough results. For more on digital marketing and entrepreneurship, check out the Bricks to Clicks Marketing Podcast. Tune in and get inspired to make your own digital breakthrough!

What topic would you like us to cover next?What does it really take to build a successful SaaS business from scratch with no funding? Emeric Ernoult knows the answer all too well - he went three years without a salary while bootstrapping Agorapulse, now one of the world's leading social media management platforms.The journey began in 2000 with a community-building software before "social media" was even coined as a term. For nearly a decade, his team struggled with a product that was ahead of its time and in the wrong market (France, in French). The pivotal shift came when they recognized Facebook's dominance and evolved their offering to meet what social media managers actually needed daily: tools to manage comments, schedule posts, and measure results.Emeric's breakthrough innovation - the social media inbox - transformed how professionals handle online communications. Rather than the chaotic column view popularised by early tools like Hootsuite and TweetDeck, Agorapulse organised incoming content chronologically like an email inbox. This seemingly obvious solution propelled them from zero to $5 million in revenue before competitors eventually copied it.Emeric categorises his costliest mistakes: hiring without clearly defining roles, ignoring gut feelings about unsuitable candidates, delaying necessary terminations, creating overly complex pricing models, and attempting go-to-market strategies without proper expertise. "I can count the smart things I've done on two hands," he admits, "but I'd need several bodies to count my mistakes."Today, Agorapulse is tackling social media's biggest challenge: proving ROI. Their patent-pending technology connects social activities directly to website conversions, showing which specific posts, comments, and replies drive business results. It's this innovation that's helping social media managers finally gain the respect and budgets they deserve from sceptical executives. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen. In today's fast-paced digital world, startups must harness the power of AI, automation, and strategic marketing to scale successfully. According to a recent study by Hootsuite, 92% of Canadian businesses use social media for marketing, proving that a strong digital presence is essential for reaching target audiences and driving business growth.In this episode, we sit down with Kira Kelsie, CEO of Kasm Consulting, a leading digital marketing expert specializing in helping startups scale through AI-driven solutions and strategic automation. Kira shares insights on leveraging AI while maintaining human connections, optimizing the customer journey, and real-world strategies that have helped businesses thrive.Key Highlights:How AI & Automation are Transforming Marketing – Kira shares how startups can leverage AI-driven solutions to boost marketing efficiency and drive better results.Balancing AI with Human Connection—Discover how to use automation without losing the personal touch that builds trust and loyalty with customers.Finding & Connecting with Your Ideal Customers – Learn effective audience targeting strategies and how to craft messages that resonate with your audience.The Key to an Optimized Customer Journey— Kira breaks down the must-have elements for a seamless customer experience that drives conversions and loyalty.Success Story: Scaling a Business with Digital Marketing— A real-world example of how Kira's strategies helped a startup achieve exponential growth and what other entrepreneurs can learn from it.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAIHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSMEGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

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Emphasizing the importance of being true to oneself and her belief that “B2B doesn't have to be B2Boring,” Jayde Powell brings a breath of fresh air to this sector of marketing.In this episode of Campaign Chemistry, editor Luz Corona sits down with the multi-hyphenate content creator to discuss Powell's unique approach to content creation on B2B platforms such as LinkedIn, Hootsuite and Sprout Social. “Jayde of all trades” elaborates on her strategies for repurposing content, balancing freelance work for brands such as Timberland with her own personal projects, and the payoff that comes with creative freedom these partnerships provide. Powell also discusses the changing landscape of B2B marketing, driven by younger generations who seek more creative and engaging marketing strategies. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

In this episode of Talking Book Publishing, hosts Kathleen Kaiser and Adanna Moriarty sit down with branding and marketing expert Jeniffer Thompson to discuss how authors can build a strong brand, navigate social media, and boost visibility in a crowded marketplace.Jeniffer, the founder of Monkey C Media, shares how to identify your audience, leverage influencers, and create a sustainable social media plan using tools like Canva, Buffer, and Hootsuite. She also discusses the importance of authenticity in marketing, finding comparable titles, and ensuring your book cover and online presence match your genre and brand.The conversation also highlights the power of consistency, why book series perform better over time, and how authors can avoid common marketing pitfalls. Plus, Jeniffer previews her upcoming February 17th webinar on "The Power of Social Media," hosted by the Writers & Publishers Network.This episode is packed with actionable strategies every author can use to build their brand and sell more books—don't miss it!We'd like to hear from you. If you have topics or speakers you'd like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn't have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.If you're ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.Thank you to our friends at RepairPal for providing you this episode. RepairPal's Certified Network of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Show Notes with TimestampsIntroduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital...

Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn't have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.If you're ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.Thank you to our friends at RepairPal for providing you this episode. RepairPal's Certified Network of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Show Notes with TimestampsIntroduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital...

In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report.  Creative Content: Breaking Boundaries Without Breaking Your Brand The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of organisations are creating content designed to entertain, educate, or inform rather than promote directly. The hosts debate the pros and cons of pushing creative boundaries, citing examples of effective emotional engagement. They also warn of the risks of losing brand consistency and highlight strategies to stay innovative while staying true to your brand identity. Proactive Engagement: Opportunities and Risks The team discusses the growing trend of proactive engagement, where brands interact directly with creators and audiences in real time. With statistics showing that proactive engagement can drive 1.6 times more interaction, they explore how brands can add value to conversations without appearing intrusive or opportunistic. This segment is packed with insights on building meaningful connections while avoiding common engagement pitfalls. Social Listening and Trend-Jacking: Striking the Right Balance The hosts delve into how brands can use advanced social monitoring tools to identify trends, refine their strategies, and increase ROI. They caution against the dangers of "trend-jacking" and the race to viral content, urging marketers to focus on creating authentic, original campaigns that align with their brand values. Generative AI: Creating Better (Not Just More) Content With 83% of marketers using generative AI to accelerate content production, the episode highlights how AI is reshaping the industry. The hosts stress the importance of leveraging AI for quality rather than quantity, emphasising the value of thoughtful, well-crafted content over sheer volume. They also share examples of using AI tools for planning, customer analysis, and segmentation to enhance campaign effectiveness. -- You'll find all links on  Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

Meet Marc Bitanga, a seasoned B2B marketing leader and fractional CMO, with experience working with top companies like SAP and Hootsuite.  Marc shares his insights on developing effective marketing strategies, building high-performing websites, and the importance of continuous testing and optimization.  He also discusses the power of qualitative insights, the role of a website as a "silent salesperson," and practical advice for aspiring marketers.

Did you like the episode? Send me a text and let me know!!Essential Marketing Strategies for New EntrepreneursIn this episode of Business Conversations with Pi, host Scoob and his AI co-host Pi delve into essential and cost-effective marketing strategies for new entrepreneurs. They explore the benefits of social media, content, and email marketing, and recommend tools like Hootsuite, Canva, and Mailchimp to automate and optimize these efforts. Additionally, they discuss AI-powered tools that can enhance these strategies and suggest key marketing books such as 'Building a StoryBrand' and 'The 1-Page Marketing Plan' for further reading. Scoob and Pi's insights aim to equip first-time founders with the knowledge to turn their startup dreams into reality.                             Books "Building a StoryBrand" by Donald Miller "The Ultimate Sales Machine" by Chet Holme "The 1-Page Marketing Plan" by Allan Dib "Influence" by Robert Cialdin00:00 Introduction to Business Conversations with Pi01:51 Marketing Strategies for New Entrepreneurs02:52 Tools to Simplify Your Marketing Efforts03:41 Leveraging AI in Marketing04:29 Recommended Marketing Books05:26 Final Thoughts and Encouragement05:54 Conclusion and Next Steps Thank you for being a Skoobeliever!! If you have questions about the show or you want to be a guest please contact me at one of these social mediasTwitter......... ..@djskoob2021 Facebook.........Facebook.com/skoobamiInstagram..... instagram.com/uepodcast2021tiktok....... @djskoob2021Email............... Uepodcast2021@gmail.comIf you would like to be coached on your entrepreneurial adventure please email me at for a 2 hour free discovery call! This is a $700 free gift to my Skoobelievers!! Contact me Now!! On Twitter @doittodaycoachdoingittodaycoaching@gmailcom

Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more than you think—in revenue, reputation, and even stock price stability. Today we're exploring the C-suite's perspective on social media with Dr. Antonis Papatsaras, CTO of Hootsuite, the social media performance engine powering the content of brands and organizations across platforms worldwide since 2008. We'll discuss the misconceptions surrounding social platforms, the untapped potential for ROI, and the consequences of neglecting social media in today's digital landscape. About Dr. Antonis Papatsaras, CTO, Hootsuite Dr. Antonis Papatsaras joined Hootsuite as Chief Technology Officer in November 2022, bringing over 25 years of expertise in Computer Science and Software Engineering. As a veteran in the technology space, his strategic vision and leadership has significantly elevated Hootsuite's product organization, both driving efficiencies internally and building a scalable product that enhances our user experience. More recently, he was a driving force in our acquisition of Talkwalker, the leading AI-powered social listening solution, sparking a transformative shift from social media management (the category Hootsuite pioneered) to social media performance. Through this innovative move, he has piloted the world's first social media performance engine where customers can convert insights into actionable business impact and revenue. Throughout his career, Antonis has consistently driven customer value with cutting edge products and scalable cloud-based architectures. Prior to joining Hootsuite, Antonis served as Chief Technology Officer and lead for the Contract Lifecycle Management (CLM) product suite at DocuSign. He has also driven innovation by building strong, diverse and distributed teams in both small and large organizations, including SpringCM, Hewlett Packard Autonomy, Interwoven and DiscoveryMining. RESOURCES Hootsuite website: https://www.hootsuite.com Hootsuite's Social Media Trends Report: https://www.hootsuite.com/research/social-trends?srsltid=AfmBOoouMJXarIYf8O8QuA1A9Jdowv0eIHeNTbGrhYIereq13cEdWV4S%5C Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 - Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this episode, content marketing and trends specialist Kim James shares her advice on how Personal Stylists can grow their Instagram audience, engagement and sales without feeling like they are in a monotonous vortex of pointless content creation and benign emoji-ridden responses that don't result in bookings. Kim launched her own marketing agency Tangerine Tango after 10 years building content strategies for local and international brands, and she also presents content marketing trends across various sectors. Suffice to say, she knows her stuff.  I reached out to Kim because I wanted the opportunity to ask the questions I hear from so many small business owners in the styling industry. Instagram is the cause of so much stress, angst, frustration and overwhelm for many business owners. Yet social media performs a pivotal role in the awareness and consideration phase of the buyer cycle. So if we can't avoid it, I'm going to connect you all with the experts who can teach you how to nail it, for your business, skill set and specific goals. From understanding realistic expectations of Instagram to the influence of TikTok, this episode provides a comprehensive guide for maximizing your social media impact.  Listen and learn how to develop your unique voice, attract your ideal clients, and avoid burnout while building a powerful personal brand online. SHOW NOTES/TIMESTAMPS 00:00 Introduction  00:50 Kim James' Career Background and Insights 01:37 The Power and Challenges of Social Media for Small Businesses 04:21 Understanding TikTok and Instagram Trends 08:18 Effective Content Strategies for Instagram and TikTok 08:56 The Importance of Messaging and Storytelling 14:20 Tactical Tips for Instagram Engagement 18:57 Hashtags and SEO on Instagram 20:14 Effective Tactics for Social Media Growth 21:16 Organic Growth vs. Paid Ads 22:41 The Role of Consistency and Authenticity 25:16 Understanding the Algorithm and Diversifying Platforms 33:25 The Importance of Messaging and Niche Targeting 37:05 Final Thoughts and Key Takeaways you're just starting out: https://www.stylingadvisory.com.au/free-beginners-guide-to-marketing-styling-business/

  Sarah loves Instagram, but does that mean it's a viable marketing tool for insurance agents? Listen as she evaluates the ‘gram for agent use and learn how you can do the same.   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: 5 Social Media Trends for Insurance Agents in 2024: https://link.chtbl.com/ASGF20240524 Agent's Guide to Social Media Communication Resources: https://link.chtbl.com/ASG606 Facebook Basics for Insurance Agents: https://link.chtbl.com/ASG607 How to Create a Google Business Profile: https://link.chtbl.com/ASG614 LinkedIn Basics for Insurance Agents: https://link.chtbl.com/ASG612 Ritter Insurance Marketing on Instagram: https://www.instagram.com/ritter.insurance.marketing/ Sarah's Instagram Profile: https://www.instagram.com/thesarahjrueppel/ Social Media Marketing for Insurance Agents: https://ritterim.com/social-media-ebook/ TikTok Basics for Insurance Agents: https://link.chtbl.com/ASG603 X (Twitter) Basics for Insurance Agents: https://link.chtbl.com/ASG609   References: “About Professional Accounts on Instagram.” Help.Instagram.Com, Instagram, help.instagram.com/138925576505882/. Accessed 5 Nov. 2024. “Convert an Instagram Personal Profile to a Business Profile .” Help.Hootsuite.Com, Hootsuite, 27 Oct. 2024, help.hootsuite.com/hc/en-us/articles/1260804251950-Convert-an-Instagram-Personal-profile-to-a-Business-profile. “How to Set up a Business Account on Instagram.” Help.Instagram.Com, Instagram, help.instagram.com/502981923235522/. Accessed 5 Nov. 2024. “How to Set up a Creator Account on Instagram.” Help.Instagram.Com, Instagram, help.instagram.com/2358103564437429/. Accessed 5 Nov. 2024. Watson, Amelia. “Instagram Business vs Creator Accounts: Pros & Cons Compared.” Socialthink.Io, Social Think, 18 Aug. 2024, socialthink.io/blog/instagram-business-vs-creator-accounts/.   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance      Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/   Not affiliated with or endorsed by Medicare or any government agency.

In 2014, Ian launched a simple product: it let social media marketers buffer Instagram posts. It was originally a hackathon project. But it quickly gained users. So he and his co-founders went all in.They raised just one small seed round. His main competitor, HootSuite, raised over $300M. In spite of that, he built a $40M ARR business that sold for well over $100M.Here's the story of how it all happened. And why there's an option besides bootstrapping and raising round after round: it's called the one & done.Why you should listen:Why you won't know if people love your product until you charge them. How to use content marketing to drive inbound traffic. How user experience can be a big differentiator even in a competitive market.What the acquisition process is like and why it often drags on. Keywordsstartup, product market fit, user feedback, monetization, content marketing, growth strategies, social media management, entrepreneurship, user acquisition, pricing strategy, startup, growth, competition, user experience, influencer marketing, acquisition, exit process, founder adviceTimestamps:(00:00:00) Intro(00:03:05) "Ian's dumb ideas"(00:07:27) Hackathons(00:10:41) Finding a market(00:13:30) Early feedback(00:17:50) The growth curve(00:21:08) Turning on pricing(00:26:35) A seed strapper(00:31:58) Focusing on small and medium businesses(00:38:24) Being well positioned(00:43:19) Bough by private equity(00:47:50) Relief(00:50:59) A new project and a piece of adviceSend me a message to let me know what you think!

In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Gabriel Aguilo, Director of Product at Hootsuite, to discuss the evolving role of product managers, their impact on business success, and why they remain crucial despite technological changes.

David's Bridal has a leg up on other bridalwear companies. After all, “ninety percent of brides are already walking into David's front door,” according to Elina Vilk, who joined the company as its chief business officer in September.  Still, the 74-year-old business has experienced its fair share of challenges, having filed for bankruptcy last year before being acquired a few months later.  On the latest episode of the Glossy Podcast, Vilk discusses the opportunity she saw at David's Bridal after working in tech for 20 years for companies including Hootsuite, Meta and Paypal. She also breaks down the pain points of modern brides and the solutions David's Bridal is developing accordingly. They have big implications for the business, as well as the wedding-planning industry. 

In the nonprofit world, marketing and communications teams often face unique challenges with limited resources and growing expectations. In this episode, host Spencer Brooks interviews Lauren Cotter, Marketing Director at Community Tech Network, about her journey from being a solo marketer to leading a team that drives digital literacy initiatives for underserved communities. Listen in for insights on managing marketing in small nonprofits, leveraging digital tools, and navigating complex stakeholder dynamics—ideal for nonprofit leaders, digital marketers, and health communications professionals. About the guest Lauren Cotter is the Marketing and Communications Director at Community Tech Network (CTN), with over 30 years of experience in marketing, sales, and communications. Lauren has been instrumental in promoting CTN's mission and impact and growth. She joined CTN as an Encore Fellow during the COVID-19 pandemic. She has since used her expertise in branding, strategic positioning, media, social media, Google Ads, analytics, content and design, and public relations to further CTN's initiatives. Lauren is passionate about bridging the digital divide and ensuring that everyone, especially seniors, the disabled, and marginalized communities, has access to the digital tools they need to thrive in today's world. Resources Canva for graphics: https://www.canva.com/Hootsuite's free version for scheduling social media also has a content calendar.: https://www.hootsuite.com/Google Ad Grants: Google grants $10,000 a month for a qualifying non-profit: https://www.google.ca/grants/Hubspot has great marketing blogs: https://www.hubspot.com/Monday.com: https://monday.com/Volunteer Match for volunteers: https://www.volunteermatch.org/ChatGPT for help with writing: https://chatgpt.com/ Contact Lauren Email: lauren@communitytechnetwork.orgWebsite: https://communitytechnetwork.org/

In this episode of TribePod, the Proactive Talent Podcast, host Matt Staney welcomes longtime friend and visionary HR leader Lars Schmidt. As the founder of Amplify Talent, author of "Redefining HR," and host of the "Redefining Work" podcast, Lars has transformed modern HR with his advocacy for open-source HR practices and his contributions to iconic brands like NPR, SpaceX, and Hootsuite. Join Matt and Lars as they take a deep dive into Lars' career journey—from his early days as a technical recruiter to his pioneering role as an author, speaker, and community builder. They discuss the evolution of HR, the future of AI in the workplace, and how emerging technologies are reshaping the field of talent acquisition. Plus, Lars opens up about his decision to step back from Amplify Talent and return to in-house work, sharing valuable insights on leadership, community, and finding fulfillment in the ever-changing world of HR. Whether you're an HR professional, a recruiter, or just interested in the future of work, this episode is packed with inspiration, practical takeaways, and thought-provoking ideas. Tune in, and be ready to rethink the future of HR with Matt and Lars.

On the latest episode of Talking Too Loud, Savage and Sarah Dawley, Director of Content at Hootsuite, explore the wild and ever-evolving landscape of social media. They chat about the highs and lows of social trends, the power of social listening, and how to create content that not only informs but also engages. Highlights include:Why most brands shouldn't jump on social trendsThe importance of social listening and how it's evolvingTips for creating engaging educational contentEffective use of social media platforms for brandsLinks to Learn More:Follow Sarah on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on AppleLeave us a review on Spotify

Did you know AI tools can generate entire social media campaigns for you in minutes?Have you heard how AI-generated posts are transforming brands like Sephora and Coca-Cola?Are you ready to transform your content creation with AI-driven tools? How could personalized posts on a scale change your business?Are you curious about how AI can handle your entire social media strategy and want to know the secret behind skyrocketing your social media without lifting a finger? This episode is a must-watch!Hey there, tech enthusiasts!

In this week's podcast episode, Partho Ghosh, VP of Products at Uberall, shares his transformative journey from computer science graduate to product management leader, revealing the intricacies of implementing product-led growth (PLG) strategies. Having played a key role at Hootsuite, Partho now navigates the challenges of scaling at Uberall, bringing profound insights into how PLG drives significant company growth and development. This episode delivers a deeper understanding of the landscape of PLG, making it a must-listen for anyone interested in product management and business growth.Featured Links: Follow Partho on LinkedIn | Uberall | 'Definition of Product-Led Growth' feature by Wes BushOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

This week's episode brought to you by Indy Wrestling US, Slice on Broadway, Sidekick Media Services and listeners like you at www.Patreon.com/AwesomeCast In this episode of AwesomeCast, Michael Sorg, Katie Dudas, and Dave Podnar dive into a variety of exciting topics, from the latest tech gadgets to hilarious cat-themed events and space innovations. Tune in for insights on camera apps for photographers, innovative video editing tools, and futuristic tech from SpaceX. Plus, we explore the quirky side of the internet, including cat-themed karaoke! Stay updated with the latest tech and entertainment trends while enjoying a lighthearted conversation among the hosts. Bulleted Summaries of News Stories and Gadgets: • Fig Camera App: • New beta camera app for iOS 18 users called Fig Camera. • Strips away Apple's built-in photo processing to provide a raw, customizable photo-taking experience. • Ideal for photographers who want full control over exposure, saturation, and contrast. • Offers customizable presets for different lighting conditions (e.g., landscape, cloudy). • Free beta available via TestFlight, with a premium version in development. • Links to follow: Check more at https://www.threads.net/@christianjames/post/CxP9esjRZzA . • Frame.io for Creative Cloud: • Sorg shares his experience using Frame.io, a collaborative tool for video projects, integrated with Adobe Creative Cloud. • Helps streamline feedback by allowing clients to add comments directly onto video timecodes. • Integrates with apps like Premiere Pro and Final Cut Pro. • Recently received a major update (Version 4) that includes new workflows, tagging, and integrations with Lightroom and major camera brands like Canon and Nikon. • Links to follow: Frame.io Productivity Update at https://www.theverge.com/2024/10/14/24269780/frame-io-v4-productivity-update . • Croissant App for Social Media: • A new cross-posting tool for platforms like Blue Sky, Threads, and Mastodon. • A simple alternative to tools like Hootsuite and Buffer. • Allows users to manage multiple accounts and cross-post content seamlessly. • The app is available for a subscription fee of $3 per month. • Links to follow: TechCrunch on Croissant App at https://techcrunch.com/2024/10/01/croissant-decentralized-social-posting-app . • Cat-Themed Karaoke (Cataroke): • A hilarious event from the Cat Fanciers Association in Ohio, where participants meow to popular songs. • Katie shares her excitement about missing out on the event and the possibility of bringing “Cataroke” to Pittsburgh. • The quirky event featured contestants dressed in cat-themed attire meowing to tunes like “9 to 5.” • Links to follow: https://pethelpful.com/pet-news/pet-lovers-cat-aoke . • Mastodon Toys: • Mastodon, the decentralized social media platform, launched a plush stuffed toy to support funding. • The toy, called Plushtodon, is shaped like an elephant and priced at $45. • Currently only available in the EU, with plans to expand shipping to other regions. • Links to follow: Mastodon Plushtodon Announcement at https://techcrunch.com/2024/10/15/x-rival-mastodon-plushtodon . • SpaceX's “Chopsticks” Landing Mechanism: • SpaceX introduces a new way to land the first stage of the Falcon Heavy rocket by catching it with large “chopstick” arms. • The innovative landing method minimizes damage and allows for quick reuse of the rockets, aiming to enhance space travel efficiency. • Links to follow: SpaceX Chopsticks Landing at https://www.skyatnightmagazine.com/news/spacex-starship-catch-chopsticks-arms . • Nintendo Museum Controversy: • A kiosk at the official Nintendo Museum in Japan was discovered running Super Mario World on a Windows-based emulator. • This was ironic given Nintendo's strict anti-emulator stance. • Fans were amused by the use of Windows software in a museum dedicated to Nintendo's gaming legacy. • Links to follow: Nintendo Emulator Incident at https://www.pcgamer.com/hardware/the-official-nintendo-museum-emulating-super-mario . • Blue Sky's Appearance on Threads: • Blue Sky, the decentralized social platform, created an account on Meta's Threads to promote its platform and contrast with Meta's moderation policies. • This playful move stirred conversations about decentralization and privacy in social media. • Links to follow: Engadget on Blue Sky's Threads Move at https://www.engadget.com/social-media/bluesky-moment-on-threads . Be sure to tune in for more tech tips, quirky event stories, and gadget talk, and don't miss out on all the fun at www.sorgatronmedia.com.Subscribe to the Podcast: awesomecast.com Sorgatron Media Podcast Network Feed: sorgatronmedia.fireside.fm Join our AwesomeCast Facebook Group to see what we're sharing and to join the discussion! You can support the show at Patreon.com/awesomecast! Special Thanks to kidmental for the new AwesomeCast Sounds! Visit him at www.kidmental.com Join our live show Tuesdays around 7:00 PM EST on AwesomeCast Facebook, Youtube and Sorgatron Media Twitch!

Étienne Mérineau, co-founder of Heyday, shares his journey from the creative industry to launching the conversational commerce platform in 2016. He highlights how hyper-focus and strategic branding drove product-market fit and how a Quebec furniture company embraced conversational commerce during COVID-19. Étienne offers insights on market dynamics, personal finance, pre-seed investing, and B2B SaaS pricing, as well as the importance of investors and founder-market fit. He also touches on leveraging AI and building resilient company cultures in the evolving tech landscape.HeyDay website (acquired by HootSuite 2021) https://www.hootsuite.com/platform/engagementShow Notes:03:07 Founding Heyday: The Early Days05:10 Navigating the Chatbot Revolution13:16 Pandemic Pivot: Surviving and Thriving19:21 Acquisition Talks and Strategic Decisions28:02 Personal Finance Strategies30:46 Investment Tips and Best Practices33:18 Post-Acquisition Journey35:07 Transition to Venture Capital39:41 AI and B2B SaaS Insights51:48 Founder vs. Market: What's More Important?The Crest is a podcast that dives into the art and science of finding product market fit. Through in-depth conversations with founders, entrepreneurs and investors, we uncover actionable insights to help you go from 0 to 1.Subscribe to The Crest on Substack, YouTube, Spotify, and Apple Podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecrestpodcast.substack.com

Hootsuite was the social media darling of the 2017's by trouble started after a failed $750m IPO led by Goldman. Today, original founder Ryan Holmes and team have tasked new CEO Irina Novoselsky with leading the company from $200m to $400m. She says the old SaaS playbook is dead. Its working. The firm will hit $400m by Dec 2024.

Show Notes:Prioritizing our community's mental health with Headspace and enhanced resources (TikTok)Threads working on Posting Reels from the Compose Box (Threads)I interview Joey Kushinski, co-founder of SmartPost App, about the features and benefits of the social media scheduling and content creation tool. Joey is a passionate business leader with a background in computer science, and co-founder of Smart Post App LLC. He is dedicated to improving productivity across social media platforms for Smart Post App's users. Smart Post App is a versatile platform that simplifies social media management for users. Available across iOS, Android, and the web, it streamlines the process of creating and scheduling content. Users can compose their posts within the app and seamlessly share them across multiple social media platforms. By allowing content creation at users' convenience and strategic posting during peak engagement times, Smart Post App enhances productivity and audience interaction. In this interview, we discuss the origins of SmartPost App, its unique advantages compared to competitors like Buffer and Hootsuite, and how it helps users manage and schedule their social media posts effectively. Joey also talks about recent and upcoming features including image editing, AI integration, and YouTube Shorts support. Additionally, Joey shares his passion for drag racing and how technology intersects with this hobby. Find Out More About Joey and the Smart Post App: Smart Post App - ⁠https://smartpostapp.com/⁠Smart Post App Medium - ⁠https://medium.com/@smartpostapp⁠Instagram - ⁠https://www.instagram.com/smart_post_app⁠YouTube - ⁠https://www.youtube.com/user/pyraego⁠  Enjoy Ad-Free Episodes: Patreon Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this live episode from HighEdWeb, Mallory Willsea speaks with Shuchita Poddar, Communications Coordinator in the Office of Admissions at the University of Iowa. Shuchita shares her first-time experiences at the HighEdWeb conference and dives into her upcoming presentation on social media analytics. She offers valuable insights on how admissions teams can leverage data to optimize content and engagement across platforms like Instagram, Facebook, and X (formerly Twitter).Key TakeawaysSocial media analytics are crucial for understanding audience engagement and content performance.The engagement rate per post by followers and the engagement rate per post by reach are two essential metrics for evaluating content.User-generated content and campus-related visuals tend to perform best during certain times of the year.Monthly reports that break down metrics into specific categories (e.g., athletics, campus scenes) help inform future content strategies.Don't be afraid of data—it's critical to understanding your content's effectiveness.What is Shuchita's presentation about, and what should attendees expect?Shuchita's presentation at HighEdWeb focuses on social media analytics, specifically how to make the most of the data that admissions teams collect. She encourages social media managers to understand what keeps their audience coming back by focusing on three key areas: gathering user-generated content, leveraging Instagram Reels, and engaging actively with their audience. Since Instagram's algorithm now prioritizes engagement, understanding how to boost it has become crucial for higher ed marketers. This session is a must-attend for anyone wanting to optimize their social media strategies using simple, data-driven steps.How can overwhelmed social media managers stay focused?Shuchita acknowledges that managing social media, especially for admissions, can feel overwhelming, particularly with the sheer number of platforms and tools available today. Her advice? Take a step back and disconnect if needed. It's important to avoid burnout, especially if social media plays a large part in both professional and personal lives. The key is to focus on the metrics that matter most—engagement rate per post by followers and by reach—rather than getting lost in endless data points. By breaking down metrics and focusing on user-generated content, campus visuals, and seasonal trends, marketers can make more informed decisions without feeling overwhelmed.What metrics should higher ed social teams focus on?Shuchita uses two core metrics to evaluate the performance of her content: engagement rate per post by followers and engagement rate per post by reach. Engagement by followers helps determine how the audience interacts with a post about the number of followers at the time of posting. This is especially useful for gauging the success of campus-centric visuals, athletic posts, and user-generated content. Engagement by reach, on the other hand, focuses on how well posts like deadline notifications or important updates perform in reaching a broader audience, even if engagement isn't as high. By keeping track of these metrics, social media teams can better assess what content works and adjust their strategies accordingly.How does Shuchita use benchmarks to guide her social media strategy?Shuchita's approach is a mix of internal and external benchmarking. Internally, her team at the University of Iowa has built benchmarks based on the past two years of data, giving them realistic goals for engagement and content performance. Externally, she keeps an eye on industry standards from platforms like Hootsuite, Rival IQ, and Sprout Social. These external benchmarks help her understand where her institution stands in comparison to broader higher education trends. Although the University of Iowa's account may be smaller than some industry averages, these comparisons offer valuable context, allowing her to refine her strategy.To dive deeper into social media analytics and how to use them effectively for higher education marketing, listen to the full episode of The Higher Ed pulse. Shuchita's expert insights are a must-hear for anyone looking to fine-tune their social media approach in higher ed. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

Episode 163 features our friend and newest team member, Chris Crosdale. We discuss Chris's experience in social media, how he used technology to find our voice and brand, how  @Hootsuite  and  @StreamYard  saves him hours of work, and how we can be more authentic on social media platforms. For more on our conversation, check out the episode page ⁠⁠here⁠⁠. Want to build your business like we have? Join us over at Notion by ⁠signing up with our affiliate link⁠ to start organizing EVERYTHING you do. Head over to our website at ⁠⁠⁠hitechpod.us⁠⁠⁠ for all of our episode pages, send some support at ⁠⁠Buy Me a Coffee⁠⁠, our ⁠⁠⁠Twitter⁠⁠⁠, our ⁠⁠⁠YouTube⁠⁠⁠, our connection to ⁠⁠⁠Education Podcast Network⁠⁠⁠, and to see our faces (maybe skip the last one). Need a journal that's secure and reflective? Sign-up for the ⁠Reflection App⁠ today! We promise that the free version is enough, but if you want the extra features, paying up is even better with our affiliate discount.

ASK ANDREA:  I have a Tik Tok, Facebook and Instagram. I've decided that I want to focus on Floral and Event Design but I'm not sure what to post on these platforms. I am two years in for my business. I took the first year to learn everything about the industry and this year I am tackling how to position my business. Can you help me on what to post on these various platforms because I am stuck!Starting a business in the event industry is like stepping into a vast, beautifully chaotic world where creativity meets logistics. You've spent the first year learning the ins and outs, and now, two years in, you're ready to establish your brand. You're focusing on floral and event design, which is a fantastic niche with endless possibilities for storytelling and visual expression. But with so many platforms, it can be overwhelming to decide what to post where. Let's break it down.Understanding Each PlatformFirst, it's important to recognize that each platform serves a different purpose and attracts a different audience. You can't approach TikTok, Facebook, and Instagram in the same way. Let's dive into what makes each unique and how you can tailor your content accordingly.1. TikTok: This platform is all about quick, engaging, and authentic content. It's where you show the behind-the-scenes, the real-life moments, and the creative process that goes into your designs. Think of TikTok as your playground—this is where you get to experiment and let your personality shine.What to Post:Time-lapse Videos: Show the transformation of a space from start to finish.Quick Tips & Hacks: Share bite-sized floral arranging tips or event setup hacks.Trend Participation: Use trending sounds or challenges, but put your own spin on them related to event design.Behind-the-Scenes (BTS): Let people see the work, creativity, and sometimes chaos that goes into bringing your designs to life.2. Instagram: Instagram is your digital portfolio. This is where you showcase your best work in the most polished way possible. It's also a place for storytelling—where you can dive deeper into the narrative behind your designs.What to Post:High-Quality Photos: Share professional images of your floral arrangements and event setups. Curate your grid to reflect your brand's aesthetic.Stories & Reels: Use Instagram Stories to share quick updates or more casual content that doesn't fit on the main grid. Reels can be a cross between Instagram and TikTok content—showcase fun, short clips of your work.Client Testimonials: Post quotes or short videos from happy clients talking about your work.Design Process: Share carousels or videos that take your audience through the steps of creating a particular floral arrangement or event design.3. Facebook: Facebook is the platform where you can build a community. It's a place to share longer content, engage in discussions, and reach an audience that values connection and detailed information.What to Post:Long-Form Content: Share blog posts, detailed project overviews, or case studies that highlight your work's impact.Client Spotlights: Feature your clients' events, focusing on their experience working with you. Tag them and encourage them to share it with their network.Event Recaps: Post albums or videos that tell the story of an event from start to finish. Include all the details that show how you transformed the space.Engagement Posts: Ask questions, create polls, or share inspirational quotes to spark conversations with your audience.Creating a Consistent Brand VoiceYour brand voice should be consistent across all platforms, even if the content varies. For floral and event design, think about the emotions and experiences you want to evoke. Your content should reflect the luxury, beauty, and meticulous attention to detail that define your work.Speak directly to your audience with confidence, yet remain approachable. You want to come across as an expert in your field, someone who they can trust to deliver extraordinary experiences.Batching and Scheduling ContentTo keep up with the demands of posting on multiple platforms, consider batching your content. Dedicate a day each week or month to create and schedule your posts. This not only saves time but also ensures that your content remains consistent and aligned with your brand's message.Tools like Later, Planoly, or Hootsuite can help you schedule posts across multiple platforms, so you don't have to worry about it daily.Remember, social media is not just about posting; it's about engaging. Respond to comments, interact with other accounts, and stay active within your online community. This will help you build stronger relationships with potential clients and position your brand as a leader in floral and event design.I hope this gives you a clear path forward. Keep experimenting, keep refining your strategy, and most importantly, keep sharing your passion for design with the world. Your audience is waiting to see the magic you create!Thanks for tuning in today! If you found this episode helpful, don't forget to share it with a friend or fellow designer. Until next time, keep celebrating life, luxury, and love. MY SERVICESLuxury Wedding Planning: https://www.andreaeppolito.comWedding Business Consulting: https://www.andreaeppolito.com/consultingSpeaking & Appearances: https://www.andreaeppolito.com/speakingOnline Education: https://courses.andreaeppolito.com/ Are you a Wedding Professional? My book, Redefining Your Wedding Business can help you learn how to redefine your own business, and possibly even your own market. https://shop.andreaeppolito.com/books Thinking of Starting Your Own Wedding Planning Business? The Business Blueprint for Wedding Planners is a four-hour “crash course” that I designed to help you start your very own Wedding Planning Business. It is also used by many Wedding Planners as a “check-up” to ensure that their businesses have maximized their potential and become profitable as quickly as possible. https://shop.andreaeppolito.com/bbwp Do you have a Wedding Planning Business already and feel “stuck”? I created the Wedding Planner Master Class because my business was once there. I was busy, but I wasn't doing the business I wanted. The Wedding Planner Master Class is a ten-module series designed to help you breakthrough and transform the business you want into the business you WANT! https://shop.andreaeppolito.com/wpmc YOUTUBE VIDEOS*Grow Your Wedding Planning Business*https://www.youtube.com/watch?v=s_66F9DDLtg *Three Tips to Starting Your Own Wedding Planning Business*https://www.youtube.com/watch?v=1EaFGc-dOxs *Wedding Planner Masterclass Review*https://www.youtube.com/watch?v=2WnUZVlcyNo *How to Attract High-End Clients to Your Wedding Business*https://www.youtube.com/watch?v=2WnUZVlcyNo *How to Survive a Recession & Come Out Stronger*https://www.youtube.com/watch?v=rrk1r9oxxrw *Should You Expand Your Wedding Planning Business*https://www.youtube.com/watch?v=LXAy6vzHkyk *Top 10 Apps Your Wedding Business Needs*https://www.youtube.com/watch?v=B0oQarH2BE0 RECOMMENDED TOOLS Ontraport: https://ontraport.com/?orid=833939 Kajabi: https://app.kajabi.com/r/v22qtLrX/t/2mizwaxl LET'S GET SOCIALFacebook: https://www.facebook.com/andreaeppolitoInstagram: https://www.instagram.com/andreaeppolitoPinterest: https://www.pinterest.com/andreaeppolitoTwitter: https://twitter.com/andreaeppolitoLinkedIn: https://www.linkedin.com/in/andreaeppolitoTikTok: https://vm.tiktok.com/TfJJ5X/ NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!

In today's episode: The employee experience doesn't improve automatically; it requires leadership to take an active hand in listening and responding. Decisions aren't binary. Some solutions can partially meet employee needs and get better through iteration. Hootsuite's approach focuses on strategies, not just policies, which allows for adaptability in how the leadership team responds. Culture Leaders Daily is a daily, five-minute podcast for CEOs where we dissect the week's biggest news, unpack hot-button workplace trends, and bring you exclusive interviews with leaders who leverage culture to drive real business results. Today's podcast is a short clip from Jessica's Culture Leaders interview with Tara Ataya. You can find the entire conversation on this podcast feed or watch it on YouTube. LinkedIn: https://www.linkedin.com/in/tara-ataya/ Jessica Kriegel: Website: https://www.jessicakriegel.com/ LinkedIn - https://www.linkedin.com/in/jessicakriegel Instagram: https://www.instagram.com/jess_kriegel/ Culture Partners: Website: https://culturepartners.com/ LinkedIn: https://www.linkedin.com/company/culturepartners/

Send us a Text Message.Join us as we dive into the transformative world of social media management with Dr. Antonis Papatsaras, CTO of Hootsuite. Learn how Hootsuite has revolutionized the industry since 2008 and evolved from a basic management platform to a cutting-edge performance engine with AI-driven insights, following their acquisition of Talkwalker. Discover how social media can significantly enhance your business operations, from marketing and sales to customer support and fulfillment. Dr. Papatsaras shares invaluable insights on navigating the rapidly changing social media landscape, leveraging content effectively, and utilizing advanced tools and analytics to stay ahead. Don't miss out on these expert tips to optimize your social media strategy and elevate your business growth!Click Here to Subscribe: FUTR.tv focuses on startups, innovation, culture and the business of emerging tech with weekly podcasts talking with Industry leaders and deep thinkers.Occasionally we share links to products we use. As an Amazon Associate we earn from qualifying purchases on Amazon.

Dr. Jessica Kriegel speaks with Tara Ataya, Chief People and Diversity Officer at Hootsuite, to explore the innovative and people-first strategies that Tara has implemented at Hootsuite to foster a culture of belonging, engagement, and empowerment. Tara shares her approach to navigating the balance between business goals and people-focused leadership, offering insights into the importance of listening, the power of servant leadership, and how Hootsuite has scaled a strong, inclusive culture across a global workforce. This conversation dives deep into the tactics that have made Hootsuite a leader in employee experience and how these strategies can be applied to other organizations. What Is Your Why: Tara Ataya reveals her professional and personal "why," which revolves around leaving every company and the world better than she found it, emphasizing the ripple effect of positive impact through strong human relationships. Balancing Business and People: Tara discusses the tension between achieving business objectives and fostering a culture of belonging and wellness. She highlights the importance of ensuring that employees feel valued, safe, and engaged to drive business success. Scaling Culture Globally: Jessica and Tara explore the challenges and strategies involved in scaling a company culture across a global workforce of 1,500 employees, emphasizing the importance of listening and adapting to regional needs. Listening as Leadership: Tara emphasizes the significance of listening in leadership, sharing how Hootsuite employs surveys, focus groups, and culturally appropriate listening sessions to understand and meet the needs of their diverse workforce. Innovative Culture Strategies: Tara details some of the unique strategies at Hootsuite, such as Perch Days and Hoot Pulse surveys, which foster collaboration, belonging, and continuous engagement among employees. Overcoming Resistance and Building Leadership: Tara talks about the initial resistance to people-focused leadership at Hootsuite and how the leadership team overcame it by hiring and developing leaders aligned with a servant leadership model. Walking the Walk: Jessica highlights the diversity and inclusiveness of Hootsuite's leadership team and board, discussing how this reflects the company's genuine commitment to DEI. Mental Health and Employee Well-being: Tara shares the comprehensive mental health and wellness initiatives at Hootsuite, including increased mental health benefits, company-wide wellness weeks, and leadership training focused on empathy and support. Future of People and Culture Leadership: Tara reflects on the future of people and culture leadership, considering how these roles can evolve beyond traditional HR and DEI functions to become integral to business strategy. Personal Reflections: Tara offers her thoughts on what's next for people and culture leaders, encouraging a shift towards more business-focused roles that lead from a people-centric perspective. Tara Ataya is the Chief People and Diversity Officer at Hootsuite, known for her servant leadership style and dedication to creating inclusive, employee-centered workplaces. Tara has been instrumental in developing Hootsuite's innovative culture strategies, making the company a leader in employee experience. LinkedIn: linkedin.com/in/taraataya Jessica Kriegel: Website: jessicakriegel.com LinkedIn: linkedin.com/in/jessicakriegel Instagram: instagram.com/jess_kriegel Culture Partners: Website: culturepartners.com LinkedIn: linkedin.com/company/culturepartners/

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Charley Brennand, this episode dives head first into the fast-evolving evolving social and paid search landscape. We cover the dominance of video content and its place in paid search campaigns, plus the crucial importance of testing and exploration in the ever-changing world of digital marketing. So, grab your notepads and get ready to be inspired by the insights and debates from our expert panel.In this episode:05:00 Is video content essential for successful PPC campaigns? 11:24 Historical persuasion principles - why they still apply in the digital world. 30:17 Targeting flexibility and testing is the key to successful paid search campaigns. 36:33 The importance of compelling copy and visuals in paid advertising. 40:55 Using emotional storytelling - how you can create effective content based on emotional stories. 43:31 Social channels' wider effects on brand building. More about our panellists: Charley Brennand - https://www.linkedin.com/in/charleybrennand/Charley is working hard to remove the barriers to entry for new talent entering the Digital Marketing industry, specifically Paid Media. She's had a VERY squiggly career by her own admission but believes everything in your career has a purpose. Danielle Gipps – https://www.linkedin.com/in/danielle-gipps-7aa098110/Danielle is the Agency Marketing Manager at Revenue Growth Agency and an avid believer in the power of Storytelling in helping brands break through advertising noise. She has a passion for the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns. Sarah Sal – https://www.linkedin.com/in/sarah-sal-454a1460/Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Cathryn Stormont – https://www.linkedin.com/in/cathrynstormont/Cathryn has an incredible track record in achieving business growth, through both search and social advertising for the last 14 years. Helping the likes of Hobbycraft, Wiggle, Fujifilm, Mazda and Grapetree. To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

✨  Sarah Dawley, Senior Manager, Content @ Hootsuite☁️ Navigating relationships in the workplace☁️ Resume and cover letter advice☁️ How to ace your next interview☁️ Balancing career and maternity leave☁️ Content strategy, copywriting and social media marketing☁️ AI and its impact on marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.In this episode:07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach.18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead.31:08 Exploring potential content cross-pollination and the associated risks.49:12 When it's time to get a new website53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective. Resources mentioned:https://www.screamingfrog.co.uk/seo-spider/https://www.semrush.com/https://www.searchpilot.com/ More about our panellists: Claire Carlile – https://www.linkedin.com/in/clairecarlileClaire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity. Tom Capper – https://www.linkedin.com/in/sarah-sal-454a1460/Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Sally Raymer – Linkedin.com/in/sally-r-seoSally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more.Dave Cousin - https://www.linkedin.com/in/davecousin/Dave has been with Oban International since 2021 as Head of Organic. With 20 years' of experience, he is an expert in International SEO and has previously worked with some of the world's biggest, most global brands. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Episode Summary:In this episode, we guide you through the steps to create a thriving online university from scratch, leveraging community support, essential tools, and effective marketing strategies. Learn how to transform your passion into a successful educational platform and attract 10,000 monthly customers.Top of FormBottom of Form Follow Antonio Here:https://www.facebook.com/theatsjrhttps://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8https://www.linkedin.com/in/antoniotsmithjrhttps://antoniotsmithjr.comhttps://www.instagram.com/theatsjrIntroductionDate and Event: April 16, 2020 - Marketing Training Call - ATS Business UniversityInstructor: Leading today's sessionTopic: How to build your own ATS Business UniversityBuilding Your UniversityConcepts:Creating a university tailored to your interests and expertise (e.g., Ice Buddy University, Humor Consultants University)Importance of passion in sustaining and growing your universitySteps to Building Your University1.    Starting Point:Begin from scratch with zero customers and a goal of 10,000 monthly customersUse existing community and networks for initial audience2.    Research:Investigate necessary platforms and tools for online teachingIdentify industry leaders and their strategiesExplore additional knowledge in your subject area3.    Community Engagement:Do not withdraw from your current communityLeverage existing relationships to grow initial audienceUtilize group economics within your community4.    Tools and Infrastructure:Use tools like Logoist for creating graphics and logosPlatforms like Canva and Hootsuite for content creation and schedulingGIMP for free, open-source image manipulationCrowdfire for social media management5.    Fundraising:Approach community members, such as church groups, for donationsStart with asking for $100 contributionsRevisit and re-engage the same donors as needed6.    Cold Calling:Develop a strong, rehearsed script for cold callingUse it to reach out to potential customers and partnersExample script includes sections on engaging the prospect, handling objections, and closing the sale7.    Leveraging Celebrities:Attach yourself to well-known personalities who need help in areas you can provide expertiseOffer value to their audience while gaining credibility and exposure8.    Content Creation and Offering:Develop free content to establish expertiseOffer low-cost, high-value one-time content to build trustTransition to automated monthly subscriptions for ongoing revenueProvide higher-tier subscriptions with direct access to you for more personalized engagement9.    Maintaining Balance:Ensure you have a sustainable work-life balanceBe consistent in updating content and engaging with your audiencePractical TipsExample Tools:Logoist: For creating logos and graphicsCanva: For design and social media contentGIMP: For advanced image editingHootsuite: For scheduling social media postsCrowdfire: For managing social media accountsCommunity and Personal BrandingBuilding a Community:Foster a sense of belonging and engagement among your audienceProvide platforms for interaction and sharingPersonal Branding:Develop a strong personal brand that can extend to multiple areasBe authentic and accessible to your audienceFinal NotesContinuous Learning:Stay updated with industry trends and toolsBe adaptable and open to feedbackImplementation:Take immediate action on strategies discussedContinuously improve based on results and feedbackSupport this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Episode Summary:Discover how to adapt your marketing strategies to thrive in volatile times with our latest episode. Learn practical tips on increasing online engagement, making your products easily accessible, and becoming a valuable resource for your audience during crises.Follow Antonio Here:https://www.facebook.com/theatsjrhttps://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8https://www.linkedin.com/in/antoniotsmithjrhttps://antoniotsmithjr.comhttps://www.instagram.com/theatsjrCore Principles and Strategies1.    Audience EngagementEncourage participants to turn on cameras and interact in the chat.Emphasize the necessity of interaction and engagement during the session.2.    Crisis MarketingAdapt marketing strategies to address current crises (e.g., COVID-19 pandemic).Focus on becoming a resource and addressing the immediate needs of the audience.3.    Market Volatility AdaptationAcknowledge the volatility of the market and adapt strategies accordingly.Recognize that consumer behavior is unpredictable and requires flexibility.Practical Examples and Applications1.    Digital AccessibilityEnsure products and services are easily accessible online.Digitize products to reach a wider audience effectively.2.    Increased Online PresenceIncrease posting frequency to match the heightened online activity of consumers.Be present on multiple platforms to capture a broader audience.3.    ResourcefulnessOffer valuable content that helps your audience solve their problems.Provide educational and supportive content, especially during crises.Training and Development1.    Skill ImprovementLearn and utilize digital tools to maintain and enhance online presence.Improve content creation skills, including video editing and live streaming.2.    Team CoordinationCollaborate with team members to ensure consistent and effective messaging.Share responsibilities and insights to maximize collective productivity.3.    Customer InsightsUnderstand and address the evolving needs of your audience.Use real-time feedback to adjust strategies and improve customer satisfaction.Feedback Session Highlights1.    Interactive LearningEncourage questions and discussions to ensure comprehensive understanding.Utilize real-time feedback to adapt and improve marketing strategies.2.    Practical DemonstrationsShow how to make content easily accessible and increase online presence.Discuss practical applications, such as using OBS for live streaming and scheduling tools like Hootsuite.Summary of Key Insights1.    Consistent Branding and MessagingMaintain consistency in branding while adapting messages to current events.Ensure all content aligns with the core message and values of the brand.2.    Engagement MetricsMonitor engagement metrics to evaluate the effectiveness of marketing strategies.Use metrics to guide adjustments and improvements in content and strategy.3.    Audience ConnectionBuild a strong connection through relatable and authentic content.Leverage personal stories and experiences to engage the audience.Activities and Resources1.    Online Tools and PlatformsUtilize OBS for live streaming and Facebook Creator Studio for scheduling multiple videos.Use scheduling tools like Hootsuite to automate posts and maintain consistent online presence.2.    Educational ContentCreate and share educational content that provides value and addresses current issues.Offer webinars, tutorials, and online courses to engage and educate the audience.3.    Community SupportEngage with the community through social media and other online platforms.Provide support and resources to help the community navigate crises and challenges.Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we take all the great wisdom from the last three months and highlight the most impactful takeaways for you. The Best Of Q2 features leadership insights from these incredible leaders: Neil Blumenthal and Dave Gilboa, co-CEOs of Warby Parker Jon Rahm, Professional golfer Kevin Hochman, CEO of Brinker International (Chili's and Maggiano's) Hal Rosenbluth, Chairman & CEO of New Ocean Health Solutions Bill Mudd, President & COO at Churchill Downs Val Ackerman, Commissioner of the Big East Conference Rory McIlroy, Professional golfer Steve Squeri, Chairman and CEO of AMEX David Novak, Cofounder and former CEO of Yum! Brands Steve Duncker, Former Chairman of NYRA Irina Novoselsky, CEO of Hootsuite and former CEO of CareerBuilder Eric Church, CMA Entertainer of the Year and a 10-time GRAMMY nominee ——— FEATURED RESOURCE The How Leaders Lead mobile app Download the app and scale up your leadership skills in under 2 minutes a day

Episode SummaryIn this episode, we explore dynamic marketing strategies to effectively connect with audiences during times of crisis. Learn how to make your brand indispensable by leveraging digital tools, frequent posting, and engaging content that resonates with the current consumer mindset.Follow Antonio Here:https://www.facebook.com/theatsjrhttps://www.amazon.com/stores/Antonio-T.-Smith-Jr/author/B00M3MPVJ8https://www.linkedin.com/in/antoniotsmithjrhttps://antoniotsmithjr.comhttps://www.instagram.com/theatsjrHousekeeping and EngagementRequest for attendees to turn on cameras for engagement.Interaction required through chat for questions and comments.Emphasis on interaction for the class.Marketing in CrisisFocus on adapting marketing strategies during a crisis.Importance of understanding the changed mindset of the audience.Audience is spending more time online.Need for more frequent posting and being a resource.Key Points for Effective MarketingAccessibilityMake content easily accessible.Digitize products if possible.EngagementEveryone is online; take advantage of this.Engage with the audience by answering unasked questions.Brand and Marketing IntegrationYour marketing is your brand and vice versa.Strategies and ToolsLive Streaming and VideosUse OBS for live streaming without being live.Schedule posts using tools like Hootsuite or Facebook's scheduling feature.Content Creation and CurationRecord content in bulk and schedule it over time.Strip audio from videos for podcast episodes.Create snippets for different platforms (e.g., LinkedIn, IGTV, YouTube).AutomationUse Creator Studio for uploading and scheduling multiple videos.Leverage Facebook's new feature for uploading 50 videos at a time.Practical Examples and Case StudiesMentoring Non-Profit Organization (Michelle)Transition to online support groups and sessions.Tips on sanitizing and essential worker support.General Business PracticesRamp up posting frequency and content diversity.Utilize daily meetings for content generation and strategy planning.Real-Time ImplementationAntonio's Posting StrategyIncrease in posting frequency during the last 14 days.Scheduled posts for different times to ensure consistent visibility.Video Content and SchedulingExample of uploading and scheduling videos in Creator Studio.Importance of repurposing old content to stay relevant.Questions and AnswersVideo Editing SoftwareRecommendations for free and effective video editing software for PC.Content Creation ApproachStrategy for recording content (in bulk vs. daily).Overcoming self-esteem challenges through consistent content creation.Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Has social media ever felt a little mystifying to you? If so, you'll love today's episode with Irina Novoselsky, the CEO of the social media management platform Hootsuite. Get practical tips to improve your social media strategy, including tips for boosting ROI.  Plus, discover the career-transforming power of making bold connections—something that Irina excels at.  You'll also learn: Three ways leaders can maximize their use of social media How to open up new career opportunities What you might be getting wrong in your job postings A new way to develop mentor relationships ——— FEATURED RESOURCE The How Leaders Lead mobile app Download the app and scale up your leadership skills in under 2 minutes a day

Elina Vilk has been the Chief Marketing Officer at Hootsuite since August 2023. She has more than two decades of experience in the industry, but her love of marketing started years before that, when she was a 12-year-old refugee immigrant who had to raise money to get to her 8th grade graduation by being the top candy salesman at her school. Elina says this taught her a lot about marketing and gave her the first insights into consumer-based selling and asking the right questions that have continuously developed throughout her career. Prior to joining Hootsuite, Elina led marketing at WooCommerce, Small Business Marketing at Meta, spent nearly a decade at PayPal/eBay, and ran consumer and digital advertising at Visa. On the show today, Alan and Elina talk about Hootsuite's new Social Media Consumer Report, key takeaways and insights markets should be thinking about in terms of making their brands more relevant and authentic, and the biggest mistakes brands make on social media. They also talk about the design thinking and human-centered marketing philosophy she utilizes to solve consumer's real pain points, what it was like to be a digital marketer and social media manager before those terms even existed, and where social media is going in the future.In this episode, you'll learn about:How human-centered design thinking helps marketers ask the right questions The purpose of the Hootsuite Social Media Consumer Report and key takeaways The future of social media and the biggest mistakes brands make onlineKey Highlights:[01:30] An entrepreneur at 12[04:15] The career path from selling candy to CMO[08:15] Things Elina learned along the way that she uses most now[10:45] How design thinking fits into marketing[13:00] The brilliance of “Got Milk”[15:15] The purpose of the Hootsuite Social Media Consumer Report[17:05] Report key takeaways [18:40] Beyonce released a country album, so Hootsuite did too.[20:20] The worst social media brand sins[22:25] What Hootsuite is doing on social [25:50] The future of social media[27:00] How the immigrant mentality shapes who she is [28:30] Advice to her younger self[30:45] Two things CMOs have to think about[31:35] Specific subcultures of community building [33:35] How business levers map to the business impactLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we dive into the world of social media strategy for fashion brands and side hustles. Discover how to effectively organize and schedule your content across multiple platforms using a variety of tools, from Google Calendar and Trello to Hootsuite and Canva. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.