Podcasts about MMM

As a property manager, you know the value you provide to real estate investors. You offer peace of mind, safety and certainty, and expertise. What if every investor found a property manager to partner with before even contacting a realtor? On today's episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with real estate investing author and coach Dustin Heiner to talk about building wealth through real estate investing and the role of property managers. You'll Learn [06:06] Dustin's Journey to Financial Independence [17:48] The Importance of Property Management in Real Investing [30:04] The Importance of Finding Clients You Want to Work With [41:42] Investing as A Property Management Business Owner Quotables “If you try to serve people, then your life is going to get better.” “If you don't have your business that could run itself, then you're going to be losing money.” “Your property manager is absolutely your quarterback.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Dustin Heiner (00:00) this is the number one thing that I teach all my students, the first thing they always say, Hey Dustin, I found a great city to invest in. I've already got five realtors sending me deals. said, Whoa, Whoa, Whoa, Whoa. Let's say you bought one of those properties. Who's going to manage that? And they said, I don't know. I said come on. Like you, you're putting the cart way before the horse realtors are the last thing because you need to make sure that the   business is going to run perpetually without you. Cause the last thing you want is another job.   Jason Hull (00:26) All right, we are live. I am Jason Hull, the founder and CEO of DoorGrow, and we have the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted,   cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses, and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow we believe that good property managers can change the world and that property management is the ultimate   high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. I'm hanging out today with Dustin Heiner who is successfully unemployed, according to his shirt.   it for those that can't see this later. So Dustin, welcome to the DoorGrow show.   Dustin Heiner (01:53) Jason, thank you so much for having me on the show. just love, I love property managers. I'm a real estate investor, bought property since 2006. Just, I don't know, I've got 30 plus properties, 750 apartment unit complexes and hotels I invest in. And I love not doing any work because my property managers are amazing. it takes a lot of time finding the right property managers, but in the end they make my life easier and I love paying them. They're only one of two people I love to pay, my accountant   and my property managers, because they make my life easier. I love that you have this show. I'm super pumped to be on, so thank you so much for having me.   Jason Hull (02:31) Awesome. I love the positivity because a lot of my clients get a lot of... How do we say it? Shit. Really. And you know, they feel unappreciated in a lot of... So I know there's a lot of listening. They're like, man, I want investors like this guy. But yeah, I love that you love paying property managers. I think I've said on one of my TikToks or reels, I said, the biggest mistake landlords make...   with rental properties is not hiring a property manager. And during this process.   Dustin Heiner (03:01) I don't want to deal   with tenants personally. I invested so that my property would work for me and I did not want to handle talking to tenants. In fact, I did at the beginning, I started talking to tenants, but I found out I'm a pushover because it's my property and I'm trying to be nice and everything like that. And it's so much better when there's a middle man that's going to be there. I tell my property managers, use me as the bad guy. Like say, this landlord, he's a jerk, but this is what we got to do.   I want to help them to make it easier on them, but in the end they make my life easier. yeah, I absolutely love that. Well, one thing you and I both know, property managers should be investing themselves too. They should be grabbing properties. if you know of a, if you're a property manager, you will eventually know somebody, an investor, who's going to be selling a house. Well, shoot. Instead of like, oh, point this over to investor, which I get lots of property managers sending me deals, say, hey, this guy's looking to sell. I'm like, great, and I'll buy it.   how much better would be if you guys bought   Jason Hull (04:00) Yeah, absolutely. I mean if you're a property manager you should really understand and know real estate investing like you're you're basically the advisor for your clients to do this and You have a pulse You know an understanding of the market that nobody else has and so leaning on a good property manager It can also be they could be an invaluable resource   of knowledge. if you before you get into a property one of the smartest things you could do is go ask the property managers is this a good investment or is this a good area or is this like is this a good idea and they're like no you should not have a short-term rental property out in the middle of the desert that nobody wants to go to like it's not you're not gonna cash flow but the you know the guru I'd listen to said I could you know yeah don't do that   Dustin Heiner (04:47) I've got, yeah, no, and you're 100 % right. So I personally, I've coached thousands of people to buy properties and I like buy and hold. Like it could be long-term, short-term, medium-term, even co-living, but we're gonna buy and hold these properties. Like we've got five kids. So I'll give these properties to my kids. I started investing back in 2006, just kept buying property after property. And then I realized when you get cashflow, when you get money coming in every single month from every single property, then you get financial independence and everything else on top of that is just gravy.   Jason Hull (04:47) Okay.   Dustin Heiner (05:15) And I consider my property manager, my quarterback of my team, like the football football team, they're going to make me money. They're going to protect me. They're going to make sure that everything is going right there. They're the, they're the quarterback of my team. And so when I find a good property manager, I hold onto them. In fact, I love find, well, here's what I do also. So in finding a good property manager, I do interviewing. I don't just grab first person because I personally feel like it's best to, you know, not everybody can work with everybody meaning   Somebody might not work well with me. I might have a bad personality of them. They're like, I don't like this guy. He's too hyper. He's got too much energy. Or they might say, hey, this is a great person to work with. And so what I love to do is when I grab a property manager and I just keep buying properties and keep giving it to the property manager, they keep doing well. But I mean, honestly, in the end, I wanted financial freedom and I knew that as I bought real estate over time, the value goes up. But the biggest thing is I invest for cash flow so that   Jason Hull (05:48) Bye.   Dustin Heiner (06:10) Money comes in every single month and give you case in point, your property managers are sending money. Like if you're a property manager, you're sending money to your investors, which is great because you're, making money, but you're also making them money. But at the same time, imagine that money coming into your pocket.   Jason Hull (06:27) Okay, I love this. think the clients listen to this or even property managers just listen to this and be like, I should probably send this out to all my clients so they should they can listen to this because this guy knows something and I want all my clients to see us in this light. This is a great light to see us in. So let's let's go back because we skipped qualifying you. Let tell us about yourself. Qualify yourself. Why should investors that   that these property managers send this podcast episode to and say, listen to this guy Dustin, you should be, you want to be like Dustin. Why should investors be listening to you?   Dustin Heiner (07:00) Absolutely, totally.   you know what, I'm even gonna tell you a quick story of what really shoved me into real estate investing. I started investing back in 2006, but I was not born with money. In fact, I was born into a very poor family, and I did what everybody is taught. We're taught this same exact path. You go to school, you get good grades. You take those good grades, and you go to college or university and get thousands and thousands of dollars into debt.   and then you get a piece of paper or a degree, that's what it's called, and you take that degree and you shop around and you try to find a job, a quote unquote career from someplace. And so I'm doing that exact same thing. In fact, Jason, I get the most stable, secure job you can ever think of. I got a job in the local county government in California doing IT. So California is not going away, government's not going away, and IT is definitely not going away, because I'm just like risk averse. Well, at the same time, I bought one rental property.   And that one rental property, I remember that check I got from the property manager. It was $317. Like, this is great. I need to buy more and more properties. But you know what happens? Life started getting in the way. My wife and I started having kids, after kid. Eventually, and this is what really got me to make sure I started investing. So I stopped because life got in the way, buying properties. But my wife and I started having kids. And when my wife had our fourth child, I went on paternity leave. That's where the dad stays home with the mom, changes poopy diapers, all that good stuff.   Well, after two weeks, I go back to work and on a Friday at 3.30 in the afternoon, I get a call from my boss's boss's boss's secretary, like the top dog. she says, Dustin, would you please come in the office? I said, sure. And I paused for a second. I hung up the phone. thought, why in the world are they calling me in the office? Like, this isn't normal. It's not normal. And I've also seen plenty of movies Friday at 3.30 is not a good sign. And I remembered a little bit before, right before I went on paternity leave.   Jason Hull (08:48) now.   Dustin Heiner (08:51) There was some rumors or some rumbly going on in the county that there could potentially be layoffs. And he really shook it off. said, there's no way I've got great seniority here. My boss is thinking of doing a great job. So I get up and I walked down the hallway to my boss's office. Now this hallway isn't very long. In fact, it's kind of short, but every single step that it took, felt like the hallway got longer and longer and longer. And it felt like my feet became lead bricks because as I was walking, I started thinking I could potentially get laid off while I get down the hallway.   Jason Hull (09:01) Amen.   huh.   Dustin Heiner (09:20) I turn the corner and I see my boss's door. His door is closed and I see his secretary there, super sweet, nice old lady. She says, Dustin, would you please have a seat? And I go and I take my seat and she's kind of sheepishly grinning at me, trying to console me with her eyes, because she knows everything about what's going on. I know nothing about what's going on. So I take my seat and I started thinking about my life. This entire plan that other people told me, I started thinking, if I lose my job, did I just waste my life doing this? And my goodness, we just had our fourth child.   Jason Hull (09:38) man.   Dustin Heiner (09:50) If I can't provide for our kids, does that make me a failure as a father? Does that make me a failure as a husband, as a man trying to provide for his family? Well, as I'm sitting there, my hands get all clammy, my forehead gets all sweaty because the nerves are just crushing me. Well, the door to my boss's office opens up and out walks a coworker of mine with a piece of paper in her hands. She is noticeably distraught, very upset. She's not necessarily crying, but you could tell her world has been rocked. She passes by me and my boss says, Dustin, would you please come in the office?   Jason Hull (09:54) Hmm.   Dustin Heiner (10:19) So I get up and I go into his office and I get laid off. And this is the government. Nobody gets fired or laid off from the government, but I did. And this is the reason why I tell the story. So I take that layoff notice and I go back to my desk and I realized two things sitting there at my desk, just getting laid off. Number one, I need to get another job to be able to provide for my family. So really blessed, praise the Lord to find another job in the same county, another department wasn't having those issues. Second thing I realized, I need to make sure this never.   Jason Hull (10:24) Hmm.   Dustin Heiner (10:48) ever happens to me again. I didn't make sure that nobody can take away my ability to feed my family. So right then and there, I said, I am an investor. It may so happen that 100 % of my money came from my job. That's now my part-time job. I'm a full-time investor. So quickly fast forward the story. Started buying property after property after property, each one making me 250, 350, $550 a month. I still own all of them. And now fast forward, I go to my new boss after 30 plus properties. say, Hey boss,   Jason Hull (10:57) No.   Dustin Heiner (11:17) I'm laying you off. laugh and it says Dustin, what are you gonna do? I said, I don't have to do anything. I own real estate that makes me money without even working. So last quick part of the story. Remember that short hallway that got longer and longer and longer? Well, I would walk to and from my car to my job a mile and a half every day. I was too frugal to pay for parking. Well, this last walk, I felt like I was walking on clouds because I knew I would never need a job again because I had money coming in from my property. So for you listening,   I want you to realize if you have your own business, if you're working for somebody else, if you have real estate that makes you money without even working grows over time. In fact, every 15 years, real estate doubles in value. mean, that alone is just should blow your mind. And then the cash flow that it makes. So in the end, what I suggest is if you make your own value coming from what you put into your own investments, IE rental properties, you're actually going to have   a floor of income. Now, just same thing with a property manager. You get your landlords and let's say you have 100 units. Well, you have a floor of income because that's normal income that comes in. Same thing with real estate investing. Let's say, God forbid, all those landlords to say this is not working out, we're moving. Well, you have your properties that has a floor of income coming in for you and then it takes so much stress off of you. So I'll pause the story because you've probably got plenty of questions, Jason.   Jason Hull (12:43) I love it. what a journey. there's always something that of thrusts us into a new state or even into entrepreneurism. I was suddenly a single dad trying to figure out how do I have time to spend with my kids when I'm stuck at a job at HP because I was in IT.   I'm like, I haven't even earned a week off yet. And I'm gonna get them for a week to spend time with them? How's that gonna work? How do I get to be dad? so, yeah, so sometimes I joke my kids are what made me finally leap to become an entrepreneur. so.   I love this idea of real estate allowing you to fire your boss or fire yourself from the job. Explain to people now what you do and your programs and all the stuff that you've built since, because you've done a lot of big things. I want people to make sure they understand Dustin's a badass and he knows a few things.   Dustin Heiner (13:36) Yeah.   Thanks, man. Well, here's what really   happened. So as I was quitting my job 2014 2015 inch I was 37 years old and I had so many people asking me how I was not working for somebody else and still making money if I feed my family I told them I invest in real estate and they would always ask the second question. Well, can you show me and so I just started showing friends and family members how to do it and then I realized two things number one was fun and number two I had plenty of free time because when you're not working for somebody else   When you're not having like, if you're a property manager, you have many bosses. Let's say you have 10 different landlords, working with 10 different bosses. That's really what it comes down to. And if you don't have any bosses bossing you around, you have 40 plus or more hours of your life back to do whatever you want. And so I just started helping people. So fast forward, I started a podcast, the master passive income podcast, you were on it. And that podcast in 2015, over 2 million downloads now with me just coaching. It's usually a solo show, like literally a solo show where I don't even   It's just me teaching how to do this, but over 2 million downloads because I just want to give this out. Then wrote three, no, four books, coach thousands of people. Now even have a live event, bring in hundreds of real estate investors together, but all for a goal. Here's the main goal. It's to help 1 million people to invest in real estate. And the big reason why I decided to have this goal was because the more people that I serve in my life, the more money they make and the more money I make in the end.   And so now everything from coaching thousands of people to having live events where we're just coaching even more and helping even more to books and podcasts, YouTube, you name it, like social media, Instagram, I'm over a hundred, 200,000, almost 200,000 followers on it now, just giving. And here's the big thing, a takeaway that I would love to share with everybody listening. For you listening, you need to realize if you serve and if you try to serve people, then your life is going to get better. The more people that I serve,   My goodness, I make so much more money, but the great thing is it's not a win-lose. It's not like somebody loses in order for me to win. No, it should be a win-win-win. And so now everything I do at Master Passive Income, to the free courses, to the paid coaching, all that sort of stuff, it's to help people to invest in real estate to get 40 plus hours of their life back and become successfully unemployed.   Jason Hull (15:59) It's amazing. And that's just really, really awesome. You're doing big things. You're doing big things. And you're not the typical property management client. How many different property managers do you have? Because your portfolio is spread out now, or is it all in your network? Five different states.   Dustin Heiner (16:14) Five different states? Yeah, correct. Five different states.   I think we have five main property managers. ⁓ Yeah, five main property managers that I work with.   Jason Hull (16:20) Yeah.   And how many units in total do you?   Dustin Heiner (16:26) So   single family home, like I might say single family, four units and below. So I would consider anything four units and below be residential. We have 33, 32, 30 plus single family homes, short term, midterm and even long term. Then we have two large apartment complexes, one's near Nashville, 350 units and other one's in Chattanooga, Tennessee, 325 units. And so we have great property managers for those properties. Then also,   I've invested in some hotels and so we have the, you know, the management company for that. But, what I found, and this is the number one thing that I teach all my students, all my students, lots of them, because here's what the first thing they always say, Hey Dustin, I found a great city to invest in. I've already got five realtors sending me deals. said, Whoa, Whoa, Whoa, Whoa. Let's say you bought one of those properties. Who's going to manage that? And they said, I don't know. I said come on. Like you, you're putting the cart way before the horse realtors are the last thing because you need to make sure that the   business is going to run perpetually without you. Cause the last thing you want is another job. In fact, this is the one big thing that I see when a mom and pop investor, somebody buys one property and then they buy a second or third, maybe they get to five, six, maybe seven or eight and they're managing it themselves and they cannot scale. And I know your audience, everybody knows about scaling cause you want to scale your business, the property management business. Well, you can't scale if you're the only person doing all this sort of stuff. And so,   Here's another question I get that people, other investors or even my students say, Dustin, how do you afford a property manager in your properties? I say, I don't afford a property manager. Like I don't pay my taxes on any of my properties. I don't pay my insurance. I don't pay for my property manager. I don't pay for repairs. Meaning I don't have to get a job to pay for any of that. My tenants pay that in the form of rents. And then I make sure I do not buy a property.   unless all of those expenses are accounted for even repairs, vacancy factor, and especially property manager. And that's the thing that most people don't do is realize, let's account for all those expenses, but then utilizing your property manager well enough. Here's the big question. And so all your audience is property managers. So they're going to, they probably rarely get this question, but here's my favorite question that I ever asked property managers. One of the first ones that said, if you would invest your money in this city now,   Jason Hull (18:37) Mmm.   Dustin Heiner (18:48) What area would it be? What zip code, where would it be? That is gold. I've asked actually the opposite question. Where should I not invest that city? And property managers say, I probably shouldn't answer that because discrimination and all that sort of stuff. so the question is better. Where would you invest your money? And then, yeah, you're gonna understand the entire market because the property manager, but you also Jason, we're awesome. The question is,   Jason Hull (18:51) Mm-hmm.   Yeah, wherever you...   Dustin Heiner (19:12) Would you manage this property not after you bought the property, but before you buy the property? That's a big thing. Cause a lot of people buy a house because they listen to tick-tock gurus and they just bought a house and they, Oh yeah, it should work out. Well, if you don't have any of the manage it, it's no longer an asset. It's a liability. So how much better is you ask the property manager beforehand, especially if you are investing, you're seeing, or sorry, if you're a property manager, you're seeing where the best properties are, where the best clients are, the best tenants, all that sort of stuff.   Jason Hull (19:19) Yeah.   Yeah, sometimes 100, 1000 times over. Like they have a lot of anecdotal data, right? And data data. So the bad path then is you kind of mentioned is to go to a realtor first, get a property, and then maybe go find a property manager. That's a really bad path. And that's kind of the default path that a lot of people would go down. And they're just headed towards a potential train wreck. Odds are   that the realtors incentive is not to just get you into the best investment solution. You get the most money on a deal and then you're going to you're picking this property and you have no idea if it's going to work out and then you might not even realize you need a property manager and you're saying start with the property manager. Ask them the area.   Dustin Heiner (20:16) No, it's to sell a property. That's all it is.   Absolutely.   Jason Hull (20:34) get their advice and clarity and find the property manager that you would want to be able to manage this. Like find a good property manager first and then make some good decisions. make some, let them help you make some good decisions.   Dustin Heiner (20:48) Well,   how I would explain it is I'm going to find the experts and it could be also definitely property management, but think of also inspectors, mortgage brokers, contractors, plumbers, handymen, insurance agents. I'm not the expert. In fact, like I said, I've coached thousands of people now to invest in real estate successfully. And sometimes they'll ask me, hey, Dustin, you invest in this city.   You're the expert. Tell me like, where should I? Tell me all this stuff. said, Whoa, I'm not the expert at all. In fact, I don't want to, I might know a little bit, but I don't want to be the expert. I hire experts. I hire them. So if you're a property manager, what you need to be thinking is, well, number one, you are the expert in that area because you're currently investing your time in your business to build up for landlords to utilize you. Well, that's number one, but who else would you actually want to start working with?   Now, personally, what I find is the property manager. so if you're not a property manager, if you're an investor listening to this, your property manager is absolutely your quarterback. I treat them as best as I can. Like I treat them so well because they take care of me and they want to take care of me. If I'm a jerk, if I'm like, you know, withholding, withholding money or like, we don't need those repairs. And they're trying to do their job and I'm holding them back from it. They're not.   excited about working with me. And so what I want is as best I can, my property manager to look favorable on me so they could take care of my property so I can have all my life back to play with my kids.   Jason Hull (22:15) Yeah, I mean this very much goes along with like Benjamin Hardy and Dan Sullivan's idea of who not how. Like finding the right who instead of going around and trying to just find the what like a property. Go find the who that can help you figure out how to do this instead of trying to figure out how to do everything on your own. Which is the slowest path to growth. Period. You know, is to do everything on your own.   Dustin Heiner (22:39) Well, you can't scale that way.   Yeah, you can't scale. If it's all about yourself, you can't scale. can't get like all my 30 plus properties. I love saying this. So a lot of people have heard of the book, the four hour work week. Good book and all. Basically, the premise is make your life so that you only have to work four hours a week. Well, honestly, I think working four hours a week is for suckers. I don't want to work four hours a week. I don't even want to work four hours a month. I maybe work 30 minutes a month on all of my properties because they get the property management statements.   I verify everything that's good, but I'll say this also. My daughter who's 16 years old, because I've coached a thousand people now, I coached her, she's my oldest and all my other kids are going to do it. She bought her first property four months ago and I coached her. She now does all the bookkeeping, all the, basically instead of me doing the work, 30 minutes, I pay her to do it and she oversees her property as well. And it is so much better when you have the experts first. One quick last thing, because you mentioned a really key, most people, and I did this too.   Jason Hull (23:32) if   Dustin Heiner (23:36) I wouldn't write to how do we find properties? In fact, my most downloaded podcasts are because on Master Passive Income, have lots of like how to find properties, how to fund properties, how to find property management. Like literally, it's just coaching. And the most downloaded are how to find and how to fund. Those are by far because people think those are the that's number one things that they don't have, but they believe that they need, which is not necessarily the case. Same thing on my YouTube channel. The most downloaded videos I have one.   That's like think like 16 different ways to get creative financing. If you don't have money yourself, how to buy properties with creative financing. I'm the most downloaded, but that's here's here's what I definitely got to say this. If you don't have your business that could run itself, because I always talk about building your business first. If you don't have your business that could run itself, then you're going to be losing money. And they give you a quick example what that looks like. I buy a property that's going to be making me money every single month and I don't buy it unless all expenses.   Jason Hull (24:11) Yeah.   Dustin Heiner (24:34) property manager included, vacancy factor, repairs, all included. And I add on my profit. If I want to make $400 a month, I don't buy a house unless the price is low enough, interest rates right, all the expenses are right to where I'm making that profit every single month on that property. And then obviously rents go up. But here's what it's like if you do not build a business, you do not get the right people in place. Imagine a convenience store. You're to start a convenience store, know, candy bars and soda machines and all that sort of stuff. Well, you will not sign a lease on a location.   open the doors and set a box of candy bars in on the ground. You wouldn't do that. You go out of business in two seconds. But what you would do is you would get, you'd build the business first. You get the gondolas, the shelving units, and all the candy bars go on the countertops, cold storage, bank accounts, cash registers, insurance, managers, everything in the business before you buy any inventory. Same thing with real estate investing. You build the entire business, get everybody the right people in the business, and then every property that I own,   is a piece of inventory that I put into my business. When you start realizing that even though you're an investor, you are a business owner that has inventory. Because I remember in 2006 when I first started investing, 2008 happened. 2008 happened and the crash happened. I knew so many real estate investors went bankrupt. fact, still talk, if anybody was investing back then, most likely you ask them, how did you do in 2008? I went bankrupt.   Jason Hull (25:44) Thanks.   out   Dustin Heiner (25:57) Honestly, that's literally, that's conversation happen all the time. But for me, I made more money. I was blown away. In fact, I was worried because I was just new to this. And because I was solely investing for cashflow. Now appreciation will come. That's great. But I'm going to give these properties to my kids. But I was solely investing for cashflow, $500 a month, $600 a month. And because of that, sadly, people, they had to get foreclosure because of the economy and all that sort of stuff.   but what did to the pool of renters, the pool went up. So there's more demand, supply's the same. In fact, I just buy properties and there's more renters. So my rents went up. I made more money in the crash when everybody else was going bankrupt because I was solely investing for cashflow. One quick, let me say one more thing, because I definitely want you to jump in. One more quick thing. Imagine that candy bar that you would buy to sell. If you had a candy bar business,   If you can buy it for 50 cents and sell it for a dollar and you knew all day every day, you can buy it for 50 cents, sell it for a dollar. You think, how can I get more money? Well, you'll make money. But let's say this is a great thing about real estate investing. Let's say you didn't even have 50 cents. It took you 25 cents to borrow 50. Well, you're out of pocket 75 cents. You still sell it for a dollar and you make 25 cents every single time. You would do that deal every day and you would think, how can I get more money? You'd borrow it. But here's one thing you would not do. Same thing with real estate investing.   You would not buy a candy bar for $2 if you could only sell it for a dollar. You do not do business to lose money. So I'll pause it because you could probably have plenty of questions, but we want to build a business and make money.   Jason Hull (27:26) Perfect.   No, love your analogies. I love that you're equating it to like even just buying and selling candy bars, which maybe some of us did in elementary school as a side hustle, or our kids do sometimes. My daughter makes little rubber bands, like little bracelets with different colors, and she goes and sells them. And the materials cost very little. And then she's like building these bracelets and ask them what colors they want. And then she's selling them at a market. She's like, I made like 20 bucks, you know.   Dustin Heiner (27:48) yeah.   Jason Hull (28:00) Yeah, so, you know, we've done this as kids, but when you equate it to something so simple, because we look at raw real estate and the complexity and all the numbers and we're like, this might make sense in the long run with some depreciation and then like, yeah, and you're like, let's keep this really simple. Let's like equate it to a candy bar.   Dustin Heiner (28:21) Because all that will come   like appreciation, depreciation, tax benefits, market appreciation over time, forced appreciation. Like when you buy a house, you fix it up, you guys know it'll make more money or it'll be worth more. All that will come, but income does not always come. So if you buy for income every single month from your property, could be long term, midterm, know, 30, 69 days, short term, or even co-living. If you buy for that, you will always get wealth.   If you buy, I'm hoping it'll go up in value. Like I hope this candy bar, I'll buy it for $2. Hopefully from a dollar now it'll be a $3. If you hope you're going to be stuck holding the bag and it's going to hurt. And so what you want to do is you want to make sure that you are investing for income. Cause when you invest for income, everything else will always come. But if you invest for just appreciation, you will not necessarily get income. You won't necessarily get all the benefits of everything that comes with real estate.   Jason Hull (29:17) Yeah, the other thing is the property managers often are one of the first to know if an existing client or owner wants to sell that property off. So they're great people to know if you want access to off market deals. I'm sure the property managers you have would love to get all of their clients to sell their properties and give them to you because you're easy. You're like their dream client because they'll have a one off like super emotional accidental investor that couldn't sell the property that's like.   driving them nuts and like they want it to be a perfect time capsule for a year because grandma planted the flower bed and like Timmy has his height in the door frame and like they want it to be perfect so they can sell it a year later and they're like, and it's like 10 times to 100 times harder to deal with operationally for them. The operational costs are really extreme. It doesn't sound like you're calling your property managers all the time.   Dustin Heiner (29:53) Ha ha!   Let me just say this. I don't want to talk to my property managers like month after month after month. I don't want, I just want the money. And as long as everything's going well, which is here's another thing. So if you're an investor, you want to make sure that your property managers understand your systems and procedures and processes. Like I have different property managers. They all treat all their landlords, everybody differently. But I say, when you're working with my properties, here's exactly how I want you to do it. And it's very simple things like   Jason Hull (30:13) Fuck it.   Dustin Heiner (30:37) Hey, rent's due on the first, late after the third, then you put a three day notice on the door if they don't need to get a late fee. And then once that three day notice is up, you start the eviction process. Like that's clockwork. It's most non-discriminate, yes.   Jason Hull (30:47) And this is pretty typical.   This is pretty typical, like decent property managers are already doing this anyway. Like this is really standard stuff.   Dustin Heiner (30:55) They should be. But I don't want to talk to the property manager. They're great people. I don't hire them unless   I like them. But at the same time, leave me alone so I can play with my kids. I could go to golf. could go to, I'm going to South Africa tomorrow for an investor trip. You know, I just want to live my life. Property manager, you take care of it. And if they are doing what I honestly like, I, they don't do well, meaning if they, if there's, it's not getting rented or there's that's a month after month where we're not getting,   rents paid, if things like that, then I'm like, I gotta find somebody else. Cause I don't want to have to think about it. If I have to think about the property, then why do I need you?   Jason Hull (31:29) Yeah, this is a challenge. They're property managers listening right now. Pay attention to this. Because a lot of property management business owners that come to us, they're not setting healthy boundaries with their clients. Because their clients don't know what they need. And so a lot of times the clients will artificially create a worse property manager. Because they're like, I need like this and I need that. I want, how's the renting process going? And did you talk to some people? Did you show it? And like what they think.   and they want to be so involved in the whole process, they're trying to micromanage the manager. And the manager's way better at this than them. By their own admission, they suck at this stuff, and they don't like it. But then they're trying to micromanage the manager, and bad property managers let them do it. Like the worst property managers usually have the highest operational costs in their business because they give every tenant and every owner a blank check for their time.   call me anytime and they phone system stuff so you can call them anytime and ask any question and they don't have a good system and so then they're wondering why they have, I had a client company once with 600 units under management in their business and they were making zero dollars. Property management can easily be death by a thousand cuts. I have seen inside thousands of property management companies and there are a lot that are making very little money.   And then like my wife Sarah, she had a property management business with 260 units. She was pulling in 90, 60 to 90 % profit margin. It took her, it was a part-time job for her really. And she moved to Austin with me and she managed these remotely. And these were C-class properties in Pennsylvania. We're talking $1,000 rent or less. This is like ghetto, like difficult tenants, difficult situations. And she had such strong boundaries.   and such good relationships with their owners in setting those boundaries that if they got needy or whatever, she would tell them that she was gonna fire them. And they were desperate to keep her because most property managers suck because of some of these reasons. And so she set really strong boundaries. And so her business was easy. She eventually installed one part-time person boots on the ground to help her open up property, show property, whatever, because she couldn't be there to do that and to pick up the mail.   and she had 60 to 90 % profit margin. It's like ridiculous. And so this is one of the trainings we have in our platform that we coach clients on, but property management could be death by a thousand cuts very easily. so it's just as important as it is for you to find a good manager to partner with, for them to find good clients to partner with and to be picky about their clients.   or to at least set better boundaries and expectations with their clients to help them be more like you.   Dustin Heiner (34:16) Absolutely. And it has to be a beneficial event where you guys are working together, a relationship. And like I said in the very beginning, I try to serve as many people as possible. The more people I serve in this life, the better my life gets, better their life gets. And as long as it's a win-win, in fact, one of my property managers, I paid him 12 % of the rent. the rent used to be, yeah, like when I, so this is when I first started investing in, it was in Ohio in 2006.   prices of rent were like 500 bucks. from 10, 10 % to 12%, it was like, you know, five bucks. And I was like, yes, go ahead. Now these are renting for a thousand dollars, but it's a hard area. It's like D plus C minus. I mean, it's a really rough area. In fact, I don't suggest any of my students invest there anymore because it's really, really rough. It's hard to find, like this property manager, I found them diamond in the rough, they worked with them for 10 years and then he retired and his daughter took over. So she's doing great too, but   All that to say, what you need to do is as you're hiring, finding the right property manager. So if you're an investor and you were trying to find a right property manager, you really need to make sure that you're paying them accordingly. That's going to be like, like I said, 10 % to 12%. Exactly. Exactly. Like they're going to make my life easier. What I need to do as an investor, if I need to pay more for a property manager, I need to buy the property for less.   Jason Hull (35:26) Yeah, don't try to cheat out on them. Yeah.   Dustin Heiner (35:38) I don't buy the property unless it pays for that good property manager. If I have to pay 15 % for good property manager, I don't buy the house unless I can afford that 15%. And in the end, my property manager in that one specific area, that's like C or D, D plus to C minus, I don't talk to her because she's so fantastic and she just doesn't bother me. I just let her run with it she does such a great job. And so it's such a great beneficial environment.   Jason Hull (36:03) Yeah, love it. I'm biased, but obviously, but I believe DoorGrow creates the best property managers because we help them figure some of these really simple things that they need to get down in. Sometimes they can't even see. Like one of the things we've been rolling out with clients is a three tier hybrid model because different investors have different strategies. There's really three psychological profiles of buyers that are taught in pricing psychology and those are the cheapos, the normals, and the premiums.   And so you need a pricing model that is a better fit for them. And the cheapos usually are really hyper concerned about price. They're not really focused on the long term as much. They're short-sighted. And so they're looking at what's the lowest fee I could get and they're like, cheaping out and they're making some big mistakes in the long run.   Dustin Heiner (36:46) Let me add, let   me add one thing with the cheapos. The cheapos will be the worst clientele. They will be the most problematic. It's just how life is. In fact, I'll give you.   Jason Hull (36:53) Next.   Operational cost   is the highest with the cheapos and so So one of the things that we coach our clients on is to make sure that they have these pricing models that balance between The a la carte of a cheapo and like you're gonna pay for everything extra so that they because then you're they're trying to gamble against the house Property managers the house and the property management should be winning right but a lot of times what property managers mistakenly do   Dustin Heiner (37:00) Absolutely.   Jason Hull (37:25) is they subsidize all of their lowest rent properties and their worst owners with their highest rent properties and their best owners. And they have properties in their portfolio they're actually losing money on. And sometimes they don't even realize this because they're not assessing them individually. We're like, yeah, you should fire those. Like you should just let them go or raise the price. It seems that is so obvious, but.   Dustin Heiner (37:45) especially if you're losing money on it.   Jason Hull (37:50) A lot of property managers have an entire section of their portfolio that's like 80, it's like the 80-20 rule. It's 80 % of their stress and their work and their challenges and it's like 20 % of their profits.   Dustin Heiner (38:02) And so here's a fun thing, like a thought, as you were saying, this had gotten to mind if and when somebody is pulling their hair out, an investor pulling their hat over a property or multiple properties, they just, they're just going to sell and because they're not good at investing. In fact, that's what I love to do is I coach people how to be good investors, how to make sure we're buying it right, how we're finding the right people, all that sort of stuff. Well, what's great is let's say they, you're, you fire them as clients, you fire them.   And they're like, I pull my hair out. I'm just going to sell. then eventually a good landlord will buy it. Good investor will buy it and they'll start working with you. So you start cutting out the 80 % that is just wasting your time and money and keep going after the 20 % that are making the money, making your life easier. That's just going to help everybody. Like it's just going to keep rising because in the end, the bad landlords there, they should just not be owning property.   Jason Hull (38:55) Yeah, I've had some interesting guests on our show recently and one of them runs a company. Basically, he explained to me that investors outside of the US love the US for real estate investing because he said almost nowhere else in the world can you get a 30 year fixed rate mortgage that allows you to do a payment that's low enough you could cash flow on it and just start making money right away, month after month.   And so they want to be able to get access to this. And so they help them set this up quickly. Get an EIN in a week and like get everything set up. Because it's complicated for them to figure that out. There's another company. I had a gentleman named Lioran. Really cool guy. Originally from Israel. He's here in the US, investor. And he created a company called Blanket. There's this really amazing platform for property managers that they can white label and that they use that allows them   It's like kind of like a property retention platform. So it allows them to put their clients portfolios into it, get a ton of extra data on their portfolios, and then they can, if they decide they want to sell this property, allows all the other investors in the entire blanket network to be able to get this and they get to keep managing that property without having to give it up. So property managers can have the properties   turn over and go to different owners and different investors, but they still retain them as that property is in their portfolio to manage. And so there's just, there's some really amazing things out there now for property managers. There's amazing tools, systems. We've got a lot of clients getting AI maintenance coordination using some really cool AI maintenance coordination tools that's allowing, cause getting a maintenance coordinator in a property management business, hard.   Ideally, it's like they're a veteran of doing maintenance of like 20 years and they don't want to run their own maintenance company and they want to come help you figure out what needs to be done. But there's an AI maintenance coordinator company that has been programmed by a guy who managed 30,000 units coordinating maintenance, all the way from small all the way up to that.   a long lengthy amount of experience and the system has programmed into it probably by now over a half a million work orders. Like and so it knows how to handle this better than probably anybody that you could hire and once you tell it you still have to train it you have to teach it but once you tell it how to handle things it can do it. And it's now doing phone calls it's like doing emails it's doing text like it's the craziest thing ever. And so there's this this there's this weird sort of   AI revolution happening right now and the smartest property managers are already adopting some of these tools because it allows them to scale their operations effectively. Eventually it'll be so commonplace everybody's like yeah we're all using this stuff and we can all like it's cheap enough or whatever and who knows maybe we'll all be out of jobs including property managers who knows but right now there's a good opportunity that if property managers are on the bleeding edge of what's working   you get as an investor a better property manager. And if.   Dustin Heiner (41:53) Well, for me,   there are plenty of software out there. Turbo Tenants One, Avails and other, apartments.com, those are fine, but I don't wanna even do any of that stuff personally. Yeah, as an investor, I don't wanna deal with that stuff. I wanna hire a person. And honestly, I don't think that AI, even though there's great tools as a property manager to help your business better, I don't wanna have AI run my business because I want an actual person   Jason Hull (42:05) this part of the night.   Yes.   Dustin Heiner (42:23) that it's   going to make sure like they have the emotions and feelings that they know, okay, there's something here, there's something there. And I just know personally, and this is why I teach all my students is, hey, these software are great if you're gonna manage yourself, but you can't scale if you're managing yourself. What we need is to hire the right people. It's all about, like you said earlier, there's a book, it's who, not how. We don't want to figure out the how, we want to get the right people in place. And one last quick thing that I said this a little bit earlier,   But people always ask, well, Dustin, how do you afford this, that, or the other? And the way I don't afford it, I make sure I don't buy a property unless all those expenses are accounted for, like the property manager to taxes, insurance, and even my profit. I make sure that is in there before I buy the property.   Jason Hull (43:10) Yeah, we have a ROI calculator that some of our clients use that we built out that already has their fees built into it so that the investors can see what are the benefits of this. What are the tax benefits? How does the cash flow like all this? And then, yeah, and in that, if it's not going to math out, then you just change how much you're putting down, you know, or you're getting a different property, right? so, but the...   The property management fees, if you're smart, should already be built in.   Dustin Heiner (43:41) Absolutely, 100%. And on top of that, again, I have to say your profit. If you're just guessing how much profit you're making, in fact, I always like to be conservative in my expenses higher so I don't get surprised, oh man, I didn't have the, or, and, or my revenue or the income from the rents. I estimate it or be conservative on the lower end. So if I could rent it for 1300, I run my numbers maybe at 1250, maybe 1200.   just so I'm not gonna be like, man, I can't make any money out of this property. Because trust me, it's really easy to overlook something if you're not hiring experts. Like my property managers, they know, here's a good property manager. I'll say, hey, property manager, I'm looking to buy this property, know, number one happy street. Tell me about it. Will you rent it? How much will it rent for? What's the vacancy factor? Will you manage it? What's the clientele like? And the grit ones will say, you know what? I know that area. In fact, I have a property like one or two streets over.   We were trying to rent it for 1400 Zillow said 1400, but we couldn't rent it for that. We got 1300 for it. That's gold. That like, is so much better information for an investor. When a property manager is he knows he or she knows exactly what's going on in there on the ground. And that's going to make sure that you're doing everything right. So when you hire the experts, they're going to make sure you do it right. Because especially property managers, I would say realtors, we said that a little bit earlier. Realtors just want to sell, sell for the high smoke, but your property managers.   for the longevity of that property, they're taking care of it. They're constantly making sure that it's working for you. So always ask them before you buy the property.   Jason Hull (45:16) I love that. This is a great message Dustin. I really appreciate you coming on and sharing this. I'm pretty confident that our clients and property managers listening is gonna be like, man, like every investor should listen and do what Dustin says. This would make our lives so much easier. And it makes them feel so much more valuable as a property manager. So I appreciate you sharing a positive message to everybody here on the DoorGroves show.   Anything else that in imparting that you would like to say to property managers that might be listening?   Dustin Heiner (45:46) Yeah, so one thing that I mentioned a little bit earlier is having a floor of income that's outside of whatever your job or work, your business, having a floor of income coming in. And what I planned on was I asked my wife, how much money do I need to make every single month in order for me to quit my job? Like what's our expenses like? And I remember the number, plan is day $4,200, insurance, mortgage, food, like you name it, everything, all of our expenses. I thought, okay, to become financially independent,   Jason Hull (45:52) Yeah.   would probably be double   nowadays. Which would probably be double nowadays.   Dustin Heiner (46:14) What's that? Oh,   probably, probably. Yeah, definitely. And so I said, okay, this is just math. If I buy one property that made me $500 a month. Well, in one year, that's $6,000. 10 properties, that is $5,000 a month. Okay, I got 10 properties right there. Then it covers it. That's $60,000 a year in income. 20 properties, that is $10,000 a month. That's $120,000 a year. That's passive. That's cash flow. That's after expenses.   And I thought, my goodness, all I need to do is hit that certain number. And then once I do, I don't have to work anymore. But here's the great thing. I had 40 plus hours of my life back that now I only build businesses that affect me and my family, as opposed to working for somebody else or, you know, having 10 different bosses that are just pulling my hair out. Now, let's say you had properties that of your own and you had your own property management company, you can fire those.   Jason Hull (46:59) You   Dustin Heiner (47:10) landlords that are taking up so much your time. You're making five bucks a month. It's like, it's not even worth it. Fire them because you have a floor of income. You are able to move forward. So in the end, when you're investing in real estate, you're going to be able to have a floor of income, which is so much more amazing because you have so many more options. Options are what's going to help you to make sure you scale and level up in life.   Jason Hull (47:33) Love it. Yeah, I think it's it's there's few things investment wise that can have as big of a return as having a business. So property managers listening. Cool. Build your business up. Grow that. But if your primary goal is just to get more doors, that's to manage for other people that I think you're making a mistake like your primary goal should be since you know real estate investing and they say invest in what you know.   you should be stacking your own doors. You should be investing and putting that in just a much better store of income for the long term and it's gonna grow and it's also if you're making a cash flow, you've already got the systems, you've got everything. Like you would make way more money on those units. So you should be building up your own real estate portfolio. One of our clients, he fired most of his third party clients because he just focuses on using his property management business now as a honey pot or a fly trap.   people come to him and say, hey, I've got this rental property. He's like, cool, let me scare the crap out of you of the tax liability if you ever decide to sell it. And maybe you should just, you know, do seller financing with me without talking about seller financing. All right, and so he's just got all these properties. He's just stacking doors and he's making so much money, right? So if you're listening and he's in our program, come be in our program. You get to hang out with this guy and other really amazing people do amazing things. But if you're a property manager, build your business up.   Yes, but also build up your real estate portfolio because you're one of the best at this. You're an expert at this. And that puts you in a state of integrity anyway, like if you believe in this stuff. And then build up your portfolio of clients portfolio.   Dustin Heiner (49:10) Hey Jason,   would you mind if I gave everybody a real estate investing course completely for free just for listening to the show?   Jason Hull (49:16) I would not mind that at all.   Dustin Heiner (49:19) Awesome. I like I said, my goal is to help 1 million people to invest in real estate. want you to invest. So get my real estate investing course completely for free. If you text the word rental, R E N T A L rental to three, three, seven, seven, seven rental to three, three, seven, seven, seven. I'll literally give it to you for free. Or you can go to master passive income.com forward slash free course. All one word for it. Master passive income.com forward slash free course.   I'll show you how to find if you are investing your area, that's great, but let's say you want to go into another area. I love investing out of state five different states now that I'm investing in how to build a business everywhere, anywhere in the country, how to scale to become financially independent. You can also find me quickly. I'll just share that master passive income, the podcast. Like I just love giving out so much more coaching on the podcast. I've had people binge the entire 400 episodes now, Jason, binge all of them and like DM me on Instagram. They'll say Dustin.   just from listening to your podcast, I started investing in real estate. I'm like, yes, that's exactly why I have the show. So yeah, one quick last thing. If you want to DM me, The Dustin Heiner on Instagram. love chatting with people. I love helping people. And in the end, when we all invest in real estate, everybody wins because we have great properties that people need to rent. We make money, property managers make money. We have a floor of income coming in.   But in the end, my goal is to help a million people. it's just another way that I can serve. But honestly, in the end, everybody wins.   Jason Hull (50:51) I love it. So they can text rental to 33777. They can go to masterpassiveincome.com slash free course. And they can go to masterpassiveincome.com to check out your stuff. then the, the Dustin Heiner, H-E-I-N-E-R.   Dustin Heiner (51:14) Correct.   More than likely you'll find me. I'm probably the only the Dustin, like if you just type that in, but man, I've been working really hard at Instagram. find out I actually kind of like it. I do like it. I'm almost 200,000 followers now. I didn't buy any of them. Like literally just hard work, putting in just great content, helping people.   Jason Hull (51:29) Yeah,   you're crushing it, man. I'm at 8,000, so I've got to figure out how to 10x my goal to that. So I'm working on that too. very awesome.   Dustin Heiner (51:38) We could definitely chat some more.   I could show you at least some insights of what I've done, but no, it's been great. I would love if your entire audience, all your property managers realize, let's just, it could be as simple as once a year, you just keep one for yourself. You find one, you buy it, and just year after year, you get more and more properties. I think that's a minimum you should be doing one a year.   Jason Hull (51:42) All right, we'll keep going.   So how do we start matchmaking your best investors that get it with my best property managers that get it? This is something for us to think about maybe offline. I don't know.   Dustin Heiner (52:08) Mmm.   Yes, we can   definitely chat through what it really comes down to is areas, know, areas like what cities are they investing in? But let's definitely chat because I think we could have a really good, really good way because I might. In fact, I while we are on this call, you know, have I have slack and that's where the community I've got thousands of students now, but we're in there chatting. I saw one note pop up, Christina. She's been with me for years and years and years. She's doing really well. And she was like, man, in Cleveland, like I have this property manager. I'm not going to name their name.   they're falling apart, I need another property manager, and so what it really comes down to, maybe you just help me know where they're managing, and then I could just point them to my students.   Jason Hull (52:48) Or   tell that person, if any of your investors see this episode or whatever, tell them to get their property managers to go talk to DoorGrow. Just say, look, you're not doing a great job. I'm actually considering finding another property manager. I think you should go listen to Jason and go talk to DoorGrow and get your shit together.   Dustin Heiner (53:05) That's a fantastic idea.   Absolutely.   Jason Hull (53:08) Because here's the thing, property managers do not wake up in the morning saying, I want to have a shitty business today. But most property managers suck. So where's the disconnect? The disconnect is they don't have the right strategies for growth. They're trying to do a bunch of digital marketing. There's very little search volume of people looking for property managers online. And usually the ones that are are the worst. They're the cheapest owners that view them as a commodity. They're at the end of the sales cycle. Word of mouth usually captures all the good stuff.   So these are the shitty scraps that fell off the word amount table. they're built, so they're spending money that they don't really have to get clients that they don't really want. And then they have these portfolios that are really difficult to manage. so then customer service is the first thing to go out the window because they're struggling. And I call it the cycle of suck. Take on any client, you have bad clients. You take on bad clients, you have bad properties. You have bad properties to deal with. The tenants are not gonna be happy. So you have bad tenants. And then you're gonna have a bad reputation. And that sums, and then what does that do?   helps you attract more bad owners. And so this sums up the whole industry in aggregate and that's our mission at DoorGrow is to disrupt that cycle of suck and we have a different cycle, a cycle of success where you're filtering at each stage and improving things at each stage. yeah.   Dustin Heiner (54:22) Fantastic,   man. I'm super pumped. I'm glad you're doing this because we need good property managers and property managers need to be buying properties themselves. So I appreciate having me on the show,   Jason Hull (54:32) Awesome, thanks for being here. Alright, so appreciate Dustin hanging out with us. If you felt stuck or stagnant and you want to take your property management business to the next level, reach out to us at doorgrow.com or if you're an investor and you're tired of your property manager but there aren't any other good ones either, then send them to doorgrow.com. Also join our free community just for property management business owners at doorgrowclub.com.   on Facebook and if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. Until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.  

Morgan Hamon, co-founder and president of EAG Dental Advisors, returns to the podcast to talk about dentistry financials. As a CPA, Morgan pulls from his experience to talk with Kiera about what it takes to be profitable (beyond revenue and expenses). Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:01) Hello, Dental A Team listeners. This is Kiera. And today I am so jazzed. I have one of my absolute favorite guests back on the podcast, Morgan Hamon. He used to be with HDA. They have now upgraded their name to EAG Dental Advisors. Super excited. He's an incredible CPA, does all things dental, loves airplanes. He's been on the podcast so many times. We've had some good chats. Dear friend to me, Morgan, welcome back to the show. How are you?   Morgan Hamon (00:20) Ha ha.   Kiera, I'm doing good. It is so great to be with you and looking forward to our conversation today.   Kiera Dent (00:31) to you and me both. So I have to know since you love airplanes and it's in your background, are you a fan or not a fan of Top Gun? I just need to know.   Morgan Hamon (00:35) Mm-hmm.   You know, I have a soft spot   for that movie because when it came out in 1986, I was 15. And I, you know, I sort of set my sight. That definitely influenced me. said, that's what I want to do. So I went out and did it. And so.   Kiera Dent (00:46) Mmm.   So then how did you like Top Gun Maverick? was the second? Tell me, are you fan?   Morgan Hamon (00:56) That one, the purpose   of that movie was entertainment and it was entertaining, but it was a little, you gotta suspend disbelief a little bit. It was a little nostalgic because that was set in Naval Air Station, Lamar, which is where I was for eight years. So it was pretty cool seeing that and the flying scenes were real. And so they were all filmed out. It's called restricted area 2508, which is where we always used to fly. So it was pretty nostalgic seeing some of the flying scenes back where we used to go fly.   Kiera Dent (01:17) Mm-hmm.   Morgan Hamon (01:26) But technically, there's a little, like any movie, there's a little Hollywood going on there. But it was entertaining.   Kiera Dent (01:26) No.   can't   How cool though that they like made a spot for Iceman with him having throat cancer. I thought that was incredible. Like way to go Tom Hanks. So I know you guys didn't come to the podcast to hear Morgan and I talk about top men, but we're going to segue now because Morgan does all things. We love to talk profit. We love to talk taxes. We love to talk all things nerding out on CPA land, which I have really truly fallen in love with like understanding my numbers. So this is a soft spot for me, but   Morgan Hamon (01:39) Yes   Yep.   Hahaha   Mm-hmm.   Kiera Dent (02:01) Morgan said he won the topic today, which I think is a sexy topic and I cannot wait where he said leadership relates to profitability. And I said, Morgan, sign me up. Here we go. So Morgan, this is our time. This is our topic because I absolutely agree with you that leadership does relate to profitability, but take it away. And then we're to dig into tax savings. We're going to dig into all this stuff and who knows where else we're going to go, but ⁓ it'll be a great one. It always is.   Morgan Hamon (02:16) Mm-hmm.   Yes.   Well, think   this topic has evolved with me a little bit, because we've been doing this 15 years and going now. And so a lot of conversations over the years. And I've always thought about profitability, which let's face it, that's why we own businesses. We don't own businesses to pay tax. We own businesses to make a nice living and have some control over our lives. So you've to have profit, and it's hard owning a business. So if we don't have adequate profit, why bother? ⁓   Our mission has always been to really focus on profit, give our doctors feedback on what that profit is, and diagnose if things are, you know, if there's something that could put more money in their pocket. Now, with my CPA hat on, right, there's two parts of that profit equation. There's the expense side of the equation and the revenue side of the equation. And so for a lot of years, I mean, that's where our focus has been.   But I've recently, last year or two, I've really come to the conclusion, look, there's a third component there, right? And it's not math, I can't point to the P &L. But where this comes from is I get asked all the time about, and it's from the clients either considering a startup or purchasing a practice, and they'll say, okay, Morgan, you got clients all 50 states, like where's the great area? Where should I go where folks are doing well?   Kiera Dent (03:27) Ooh, I can't wait.   Morgan Hamon (03:47) I that question. I get asked, hey, do you have a special report for pediatric dentists? Because I'm going to be pediatric, so I'm going to be making more money kind of thing. Or I'll hear a report. Or I'll get a question that, do you have a report just for your clients in California? Because it's like way different out here. And I say, look, the answer is no. We have one report. In geography and specialty,   I think they may influence profitability, but that's not the deal breaker. We have plenty of clients who are specialists. The struggle, we have plenty of clients, like one of our longest term clients is in Nob Hill, San Francisco. She recently moved across the bay, but it's like the most expensive city on the planet. She killed a 55 % profit margin for like 10 years. So geography isn't, that's not how we connect the dots. I think we connect the dots with leadership.   Kiera Dent (04:33) Yeah.   Mm-hmm.   Morgan Hamon (04:43) You know, we have a lot of clients I've known for a long time. I've been with them along with their journey as I've been on my journey, which has been very rewarding. And I've come to the opinion that if we quantify success for a doctor and let's, and we'll talk a little bit more about this when we get to tax, but you know, is it money? Is it time? Is it all the above? If we look at, who's crossed the finish line? Who has the full deal? ⁓ It's the doctor that runs a tight.   Plain and simple. Like you can tell in me talking with them, I know them real well. You can tell by their numbers. Look, they're an amazing clinician, but they're also an amazing business leader. They know how to inspire their team. Their patients feel comfortable. They lead from the front. They just, they do it all. Those are the doctors that have the high profit margin and the high quality of life. It's not geography. It's not specialty, although that can have an influence.   That's the full package. So it is, yes, revenue, expenses, and how well do you lead your practice, in my opinion.   Kiera Dent (05:50) Morgan, I was so happy when I read that and when we were talking about what to bring on because I see it as well. I tell everybody, I can tell walking into a practice even before I walk into the practice, if I've met the leader of the practice, I usually can tell if this practice will be successful or not, truly based on the leader at the helm. And it's interesting because we did, I recently did this at our summit. So people were there, awesome.   Morgan Hamon (05:52) you   Kiera Dent (06:16) If they weren't, that's okay too. But we actually broke down and me and the consultants, we went through all of our clients. Like we looked at the clients, we looked at past clients, we looked at future clients, we looked at different pieces, what were our best clients, what were our worst clients. And I actually broke down, I'm trying to pull it up here, of like common themes of great practices and like great leadership and common themes of the not so good. And so some of the things I've seen in...   Morgan, I'm super curious to hear like what you'd add to our list. Cause I, you see it from a different perspective than we see it. So on my not so good list, these are the ones that like really they always are floundering is they don't trust their office manager. They're sometimes poor clinicians. Like they need to hire somebody else or get some training for that. ⁓ Poor leaders, they have team turnover constantly. They don't implement strategies. They're highly driven by emotion. They don't look at their numbers or their results.   Morgan Hamon (06:45) Mm-hmm. Mm-hmm.   you   you   Kiera Dent (07:11) They do a lot of CE, but they never like implement. They have lots of coaches, but they don't trust and execute. They're half in on everything. So they're not like solid on anything. They want to pay to fix the problem with no self-realization identification that maybe they are the issue. They have ego fear with no accountability. And there's a lot of blame. Like everybody else is the problem. Are some of the things that I've seen and I don't know, like I know I'm putting you on the spot. didn't, I have my nice list over here, but is there anything else you see of patterns? I'm, you and I can both like,   Morgan Hamon (07:30) Mm-hmm. ⁓   Kiera Dent (07:41) in our Rolodex of humans we know are not so good leaders or the practices who aren't as profitable, are there any other things you've noticed in their leadership that maybe isn't as strong?   Morgan Hamon (07:41) No. Right.   Well, that was a very comprehensive list. Once we're done, I'm going to write all those down because I that's very good. If I were to summarize that, if we talk about leadership, it's really about ownership and engagement. You have to own it. Everything's your problem when you're the owner. There's another podcast I like.   Kiera Dent (07:58) Yeah, of course. I'll happily share. I will happily share. And if you get anything else, share back our way too.   Morgan Hamon (08:20) and it's nothing to do with dental, it's all about leadership. And there's a saying, and it's really stuck with me, and I swear I think about this every day, Kiera, when I think about my business and how do we keep doing a good job, is that if there's a problem in your organization, it's a leadership problem. You can trace it all the way back, go any direction you want, it's going to tie back to a leadership problem.   So, if something is going sideways, it ultimately comes back to your leadership as a business owner. So, maybe the staff, maybe there was a bad patient experience, something went sideways with the patient. Was that staff trained? Maybe they were trained, maybe they were not held accountable. Do you have a bad procedure? Maybe the procedure needs adapted. mean, we think about that all the time, constantly adapting, constantly tweaking, and I think you have to do that in any business. If, like you said,   in your list there if people don't want that accountability, there's always making excuses or they don't want to engage. They say, you know, and maybe they are a good clinician. They say, I'd rather just be in the operatory but my staff's a mess. Kiera, come on in here and whip them into shape and let me know when it's all good. You know, that's not how it works. That's not how it works.   Kiera Dent (09:32) Exactly. No, not   only they're part time. I'm not your manager. I'm not your leader. I'm not your boss.   Morgan Hamon (09:38) Right, or you know   what, I'm going to have an hour meeting with my accountant and that should solve it. Like, no, we're going to come up with some action items and then you need to execute those. So you have to own it. Everything's your problem when you own a business. ⁓ And if you own it and you engage, then I think we're on the right path to not be on that extensive list that you gave, which I just love.   Kiera Dent (10:03) right? Yeah, no, and I love it. And   it just made me actually think of something I heard a financial conference and they said EBITDA equals engagement. And I've thought about that a lot because the more engaged your team is, the more engaged you are, honestly, a lot of higher EBITDA there is, I won't leave our audience hanging. I do have the good list and maybe you can add to this to see. So the ones that I found like, that truly just knock it out of the park, these are our most successful right? I'm like, what is their DNA makeup that makes them this great leader?   Morgan Hamon (10:22) Mm-hmm.   Mm-hmm.   Kiera Dent (10:32) and it's their great implementers. They allow the teams to be free, like within the parameters. So they've got a great team culture. They're great at decision-making. They execute, they're consistent. They roll with the punches. They have long-term teams. They make their decisions based on numbers. They're great visionaries. And they know what they're working towards. They don't get distracted. So there's this laser focus that they have. ⁓ And on here, I would also say that they have massive ownership. And they also are not afraid to have the uncomfortable conversations with their team.   Morgan Hamon (10:52) Mm-hmm.   Thank   Mm-hmm.   Kiera Dent (11:02) So   like they truly do, they're excellent at it. They might not be excellent communicators, but they're excellent at like tidying it up, driving their team for success. Those are some of the things I see, but I'm curious if there's anything else you'd want to add to that list because I think you're right. But I think that's a DNA makeup, right? It's people who are disciplined. If I go into the gym, they probably have like strong work ethic. They are laser focused. It's just like, it's who they are in all the aspects of our life, but I don't think they're necessarily born that way.   Morgan Hamon (11:10) Mm-hmm.   Kiera Dent (11:30) I think a lot of them can be, but I think a lot of them create that over time as well. Like it's an evolution of them, not necessarily like, if I'm just born a great leader, like, no, they're constantly working on it, but I'm curious your thoughts.   Morgan Hamon (11:34) Mm-hmm.   Thanks   Yeah,   no, I think that's a good list. If I were to try to tie that together, I would say it's you lead from the front. you know, like all just a personal example for me, like responsiveness is a huge part of our culture. Like, you know, if clients reach out to us, they need to hear back like in a few hours, like today. Lead from the front. is not do what I say. It is do what I do and keep up. Keep up with me.   Kiera Dent (12:03) Yeah.   Morgan Hamon (12:12) Let me show you what I expect. You follow my example and let's go where I'm leading us. I think is when you own a dental practice, you have to do the same thing, whether that's in the daily huddle. You lead by example. If there's a certain patient experience you want your office to have, you have to lead that. They have to be emulating you and say, I sure hope I can do this as well as the doctor. ⁓ Lead from the front. I think you also have to make sure your team understands why their work is important.   Kiera Dent (12:42) cream.   Morgan Hamon (12:42) And   I do that all the time. Why is our work important as well? Because our clients are these dentists. They're drowning in debt. They don't necessarily learn how to run a dental practice in dental school. They're trying to put it all together to make a nice living. And they have probably eight or 10 employees that are accounting on them for their jobs. So our work matters. We're working with people's lives here. So you really have to... ⁓   I think articulate why the work's important and maybe that's not as challenging and don't practice because everybody knows. It's care. They're there to get care. They're in the chair. They're scared. They want to be comfortable and everything's going to be okay. I think you got to lead from the front. You got to say, look, let's do what I do and make sure you keep up with me.   Kiera Dent (13:32) Yeah, no, I love that. I just, think something that I love that you brought this up is I love when I have things internal, as much as it's annoying, that could actually help me become more profitable. It's like, hey, let me go to the gym and work out to be more disciplined. Let me read leadership books to learn how to lead. Let me practice uncomfortable conversations. Let me practice my decision-making. And the reality is like you becoming this person and leadership.   Morgan Hamon (13:34) you   Hehe.   Mm-hmm.   Kiera Dent (14:00) will equate to higher profitability. It's wild. Like I look back at maybe not so strong of leadership days and my business and profitability, I think definitely mirrored and matched where I was. And so also for us to say like, Hey, how do I maybe get to the next level? How can you evolve as a leader as well and be a bit stronger of that good version rather than the not so good version I think is really powerful.   Morgan Hamon (14:10) Mm-hmm.   Hehehe.   Yeah,   I think you really have to recognize whatever industry you're in that your technical skill and your leadership skill are completely different. You have to invest in those skills to acquire those and to maintain them. And just because you could be the most amazing CPA, just brilliant practitioner, that doesn't mean you're a good leader. You could be the most amazing clinician.   Kiera Dent (14:35) 100.   Morgan Hamon (14:51) and just do the most amazing work. That doesn't mean you're gonna be running a ⁓ great tunnel practice. You have to invest in those skills. Just being a smart person with some big degrees, that doesn't do it. You have to acquire those skills. And I didn't realize, I mean, when I was a younger guy in the Navy, I I learned all this. back then, I was just trying to do a good job and...   get killed and and make it all happen. I didn't realize all these amazing lessons and training I was learning because they, mean leadership is, I mean that's first and foremost what we're there to do and so I was very fortunate in that regard but I don't, you you can't, no matter what business you're in, can't rest on your laurels. You got to always be thinking about leadership. Am I being a good leader? Okay, this is going sideways. I need to lead the team back, you know. I can't just, you know, write a memo.   Kiera Dent (15:17) Yeah   Morgan Hamon (15:44) Hey everybody, this is where we need to be. Follow me. Keep up with me.   Kiera Dent (15:49) Yeah, no Morgan, that was such a brilliant piece and I really loved how you just highlighted it and so fun to see that what we see on the team side and the success of the growth and the production and the collections also now correlates with your financial PNL, ⁓ which I think is just magic and it all just ties together. But as you listen to this list and Morgan I talking about it, I also want to just say like if this does not light you up and you're like, ⁓ gosh.   Morgan Hamon (16:05) Mm-hmm   Kiera Dent (16:17) That's okay. You actually can just be an amazing clinician and have somebody actually be the great leader. Just because you opened the practice and you do the dentistry does not mean you need to be the leader of the practice. So I've seen some doctors actually be great implementers. Like they actually would rather execute, implement, do all the ideas and have somebody else be the visionary. That's okay too. And I think like my best thing is know thyself and be free. But if you want to be more profitable, look at this. And I want to take like a sharp   Morgan Hamon (16:18) Mm-hmm.   Mm-hmm.   Hmm.   Mm-hmm.   Yes.   Kiera Dent (16:46) right turn Morgan and talk taxes. It's like, didn't know how to awkwardly like transition. So I'm just gonna like, but I want to talk taxes because I'm like, this also ties into the discipline of leadership, the ownership of leadership and like being freaking savvy to learn how to do taxes better. Like Morgan, I had this client the other day and we were talking and we built this like cute little overhead scorecard for people. We have the EBITDA on there. It comes from the CPAs. So we're like, just make it very simple, like black and white.   Morgan Hamon (16:53) Mm-hmm. Mm-hmm.   Mm-hmm.   you   Kiera Dent (17:15) And then I was like, wait a second, I should throw a tax bucket on there. So like what you're getting paid for your W-2 plus what your profit is, like that gets taxed. I have a doctor, she has been an owner, we're talking 20 plus years. She's like, Kiera, I never knew that my profit had to get taxed. Like I never knew that that extra cash, like I just thought that was cash that came to me. And I'm like, this is why doctors are always broke because they don't know how this works out. So I'm super excited to talk about.   Morgan Hamon (17:21) Mm-hmm.   Mm-hmm.   you   Mm-hmm.   No. Right. Mm hmm.   Kiera Dent (17:45) tax planning, it's mid-year, let's make sure you're not crying in December and like, popping the confetti.   Morgan Hamon (17:46) Yeah.   Yeah, right. And   crying in December. if you recall, ⁓ my topic was just kind of the psychology of tax. And again, this has evolved over time with a lot of conversations. I think...   Kiera Dent (17:54) was New York I'm   The   is like the wise sage over there, Morgan. Like you got, like, just, you're just hanging out over there.   Morgan Hamon (18:09) Well, it's always trying to,   you know, I think about my conversations. How do we kind of empower these dentists to achieve this? And it's all through, I think, education. You've got to understand why. Like this doctor, 20-year-old, didn't understand.   Kiera Dent (18:29) I was like, no, I'm not wearing a strip.   Morgan Hamon (18:30) Every initial consultation   I'm having now with a startup doctor, we do a tax 101 just real quick, takes me like five minutes. Let's get our hands on some concepts here. Why I think this is important to really understand and talk about tax, just kind of how it makes us feel, is because we've had some instances where you have a doctor, and let's just say on our previous conversation, this is how we're gonna tie it together, right? So we have the doctors on that secondary list,   They're rock star. They're killing it. They're making tons of cash. They're engaging the right people. They got the right people in place, and it ultimately results in a lot of success. I've seen people do that, but then when it comes time for tax, they lose sight of all that, and they get just really obsessed about that tax bill. They lose what I'll think of as like peace and fulfillment.   just at the start of the call, I recently got remarried and my wife and I, we talk about that a lot, peace and fulfillment. Why do we have that in life? And that's what we're working for. And I think when you own a business, you're working towards something, right? And we want to have that peace and fulfillment. And I've seen that just get destroyed with people because they get very emotional and overly focused on their tax. And I see the logic just sort of exit stage left.   and we just end up with this very emotional reaction to tax. And who I tend to really direct this conversation to is not necessarily what you just described, Bill. That's kind an interesting one. Usually if someone's been making great money 20 years, they kind of know the program. It is, Kiera, it's the newer owners making real money for the first time in their lives. And that is where there's an adjustment. There's a mental journey they have to go on.   Kiera Dent (20:21) 100.   Morgan Hamon (20:29) And so what I thought today, like, I guarantee you we have some listeners as soon as they heard tax, they're like, what's on their mind is, what's the secret? How do I save more on tax? Well, it does. So, right? So we're going to get to that. All right. Well, we'll get to that. But before we do that, I thought, let's have some straight talk.   Kiera Dent (20:40) It does feel like the CPA's hold back or the secret robot. mean, tell me your Harry Potter rules there, Morgan. I just want to know. I need to find one CPA that just knows the secrets of the trade.   Yeah.   Morgan Hamon (20:58) Let's have some straight talk on tax. Why is this emotional? Why is this hard? Let's just take the journey of a doctor that is an associate doing pretty well with their W-2. We all think that we all go in W-2s. You have mandatory withholding. It comes out of your check, gets fired off to the government. You get your net check and you might look at your paycheck and go, what's all this stuff? don't know. I got my net check. I'm to plan my life around this net check. Then we do the tax return.   There's always a little settle up. You might owe a little, get all my back. You always hope to get a little money back, but generally you just plan your life with never having your hands on that money as a W-2. So now we own a business. You get all that money and then we now have to turn around and pay it back. Now keep in mind your tax rates. Okay. If you are married, Google the 2025 tax rates, right? That's what they are. That's what they are. If you're an employee.   Kiera Dent (21:44) Yep.   Morgan Hamon (21:55) That's what they are if you're the owner of a pass-through business. They are the same. But that act of having to turn around and write a check just is, you gotta become comfortable with that and it's an adjustment. ⁓ And here's the other thing where if we just, okay, let's take all our emotions about tax, let's just kind put it over the side and let's just talk very logically.   Kiera Dent (22:12) I agree.   Morgan Hamon (22:23) If you're gonna make three times as much money, what's also going to be three times as much? Your tax. But it's actually maybe a little bit more, right? We got a progressive tax system, right? So, I think when people become high earners, and they go through the grieving process,   Kiera Dent (22:36) see what we feel. It's awesome.   Morgan Hamon (22:48) And I guarantee you, I'll just talk through this briefly, but Gary, you and I have both been through this. And the doctors that are killing it and making lots of money, they've probably been through it too. But if we think about the grieving process, what's the first step? All right, it's denial. Okay, it's the first year you went from making 200 grand as an associate and now making 700 grand. And we've already written off the equipment and now we got 700 grand income. And you get your tax plan and you're like, what? This isn't for me.   Kiera Dent (22:54) Yes.   Morgan Hamon (23:17) Honey, think our email got hacked. We got this, this can't be right. This isn't mine. You go full on denial, this can't be right. And then we're like, no, I'm sorry. I'm sorry, that is your tax plan. And then we immediately go to anger. I'm so mad. thought Morgan was, I thought Morgan was this cool guy. I'm mad at him.   Kiera Dent (23:22) I'm   Hmm?   I need a different CPA, Morgan. I'm finding a different Harry Potter wizard. I need someone better than you.   Not today, I'm out of here.   Morgan Hamon (23:45) You get angry.   You're like, what the heck? I got this tax bill. So you get kind of angry. And then you go into bargaining and say, you know what? I'm going to go buy a CEREC machine tomorrow. Say, OK. I mean, do you need that? mean, do you do a lot of grounds? So you get all, I'm going to do this, this, and then where people are really in troubles and they stop making their estimated payments. Well, this can't be right. This can't   Kiera Dent (23:53) Hahaha.   Ha   Morgan Hamon (24:14) I'm going to go, I'm going to buy this and this and this. And then we start, there's a 6,000 pound truck. I'm going to go buy this big truck. And I kind of joke around a little bit. Yeah. So you get into bargaining, right? And then you're like, OK, well, gosh, I don't need any other equipment. I'm already doing the stuff. And then you get into depression. You're like, really? Am I going to? I guess this just stinks. And then finally, get to acceptance.   Kiera Dent (24:23) G-Wagon right now. I'm gonna brand it.   Morgan Hamon (24:43) and you realize if you're a high earner, there is a corresponding bill. Now that can be managed. There are ways for legal, perfectly legal tax avoidance to get into the so-called secrets. But you go through this journey. This has just been my, I guess, my 15-year research project. I've been through it personally myself, and I'm a CPA, and I still like writing this check. Dang. ⁓   Kiera Dent (25:06) same.   you   Morgan Hamon (25:13) But,   so that's what we have to, I think, wrap our head around, you understand that. And I encourage people, look, if you're a dentist, and maybe this dentist joins the seven figure club, right? You got seven figure profit, that's pretty amazing, right? That's really good income. But you will have a six figure tax bill. And that's okay. That's okay. ⁓   Kiera Dent (25:37) You will.   Morgan Hamon (25:42) And you just, got to get through to acceptance and take comfort in that you are engaged to take advantage of the legal opportunities that are out there for proper tax avoidance. And that's the, we talk about the secrets, you know, I see these clowns on, on YouTube of like, ⁓ I know the secrets of the tax code. mean, if you see that, I mean, just run. ⁓ There are no secrets. They're all well-known. Like I know all our competitors in our, the dental field and I'm on friendly terms with many of them.   We all know these. We all know the stuff that can be done. Legal tax avoidance. here's, we'll call it the secret, ⁓ Dentists, everyone's part of it. Here's the secrets, okay? Here's the secret. When you have a pass through business, which is what these dental practices are, right? So the business, and this will shed some light on your client 20 years, right? Your business does not pay income tax. The business tax return   Kiera Dent (26:22) Everybody's perking up right now, Morgan. They're like, okay.   Morgan Hamon (26:42) is math. It's absurdly complex math, but it quantifies the profit that's passed it through and gets listed on your personal tax return. And you owe income tax on that profit. That's what it means by pass through. And it's all ordinary income tax. There's no special tax rate for business owners. It's ordinary income tax. So how do we save money? Here's the secret. We have to capture as many expenses that we're otherwise incurring and capture those as business deductions.   When we do that, that lowers profit. Less profit passes through to the personal tax return, you pay less tax. That's the secret. So you have to execute the strategies, right? The home office is perfect for doctors. Totally substantiated, totally mainstream deduction. That's what justifies the car.   You can deduct a car, but that means you have to be engaged. You have to get the mile IQ. You have to understand what is your business percentage use. You have to do this right. You have to document it. There's things you have to do right. Take your board meeting. ⁓ If the cash flow allows, have a qualified retirement plan. Take full advantage of that. ⁓ If you're okay with having staff over to your house, have those meetings at home and have the office rent it from you. again, these aren't... People know these. This isn't...   I'd love to tell you I'm some genius that went and studied the tax code and formulated all these myself. This is out there. What you're engaging with your CPA is folks that will actually bring this to you and do it, but ultimately the doctor has to do it. What I think about is if someone thinks, well, I'm just going to have an hour meeting with my account at the end of the year and they're just going to take care of all of this. That's like saying, you know what?   Kiera Dent (28:07) haha   cringe.   Morgan Hamon (28:30) I know I need to work out and eat right to be healthy but I'm just going to go meet with my doc this fall and that should do it. Maybe they'll give me a pill that'll make me in shape and healthy. But no, you got to do the stuff. So if your accountant tells you, look, take a board meeting, document it properly, there's a proper way to do it, you got to do it. That's how we say the proper legal avoidance. your account comes to you and says, look, it's time to be an S-Corp,   Kiera Dent (28:51) Mm-hmm.   Morgan Hamon (29:00) because the profit is appropriate, you gotta follow the instruction. There's a procedure there and it's gonna save a lot of money on self-employment payroll tax if it's done correctly. You gotta listen, but you gotta engage. There's action items. And so we, ⁓ every September, I made a checklist. You know, again, Navy guy, right? I got a checklist. Log in, do the checklist. I call it our business tax savings maximizer. That's the flashiest, catchiest name I could think of. But like, log in and do it. That's the secret.   Kiera Dent (29:19) I love it.   you   Morgan Hamon (29:29) So, you know, for those listeners that waiting for the secret, that's it, right? We got to capture expenses as business deductions and there is action items for the doctor. It requires that engagement. And to circle back to where what you said earlier, like you can't come into the office and just fix it for them. They've got responsibilities on things to do too and that's the same with tax policy.   Kiera Dent (29:53) I thought that was such a beautiful way. And as you were going through the phases of grief, I'm like, oh yeah, I definitely lived all of those.   Thanks for kicking it off with Top Gun, ending with like tack strategy. Thanks for sharing some of the tips. But truly super honored to work with you and love what you guys are doing for dentists out there.   Morgan Hamon (30:04) Alright.   Kiera,   I always enjoy our visits and look forward to each one. So I appreciate you having me. I really enjoyed it.   Kiera Dent (30:16) course. And for all of you listening, thank you for listening and I'll catch you next time on The Dental A Team podcast.  

S&P Futures are flat to lower this morning with corporate earnings announcement in focus. GE, PEP, MMC AA & TSM are higher after their updates. On the economic front reports on Retail Sales and Jobless Claims are due out before the open. Trade deal talks with the E.U. heat up and an announcement is expected soon. China is pushing for its Cosco to be an equal partner in Blackrock MSC deal over ownership of western ports. After the bell today are earnings reports from NFLX & IBKR. Friday morning earnings releases are expected from AXP, MMM, SLB & SCHW.

I heard you like video tapes. You might not like this movie, but you're gonna LOVE these games. Mmm, mmm.Discussed: The weird animorph phase, a little bit more of Death Stranding 2, Stephen's fear of dolls, Press Start joins TWG, Blitzball, Mario Golf: Super Rush, The Legend of Zelda: Oracle of Seasons and Ages, the beauty of the 8-bit aesthetic, Baseball ('89), The Sword of Hope, Fire Emblem: The Sacred Stones, how Fire Emblem stands out in its genre, the customization in Final Fantasy Tactics & Tactics Ogre, the approachability of Jeanne d'Arc, Edelgard's quest to high five, CTGP Nitro, the “za” of Mario Kart DS, our love of retro racing games, Toad's BBQFind us everywhere: https://intothecast.onlineBuy some merch if you'd like: https://shop.intothecast.onlineJoin the Patreon: https://www.patreon.com/intothecast---Follow Stephen Hilger: https://bsky.app/profile/stephenhilger.bsky.social Follow Brendon Bigley: https://bsky.app/profile/bb.wavelengths.onlineProduced by AJ Fillari: https://bsky.app/profile/ajfillari.bsky.social---Season 7 cover art by Scout Wilkinson: https://scoutwilkinson.myportfolio.com/Theme song by Will LaPorte: https://ghostdown.online/---Timecodes:(00:00) - Intro (01:24) - Death Stranding 2: On the Beach | All aboard the SS Mad Max (02:07) - The Mm-Mm Doll | An Electric Nightmare (08:50) - Welcome PressSTART to TWG!!! (11:04) - Mario Golf: Super Rush | A quick putt to this game (12:49) - MINOR SPOILERS Death Stranding 2: On the Beach | Remember video games? (20:28) - How do we move on? (20:42) - The Legend of Zelda: Oracle of Seasons | Spinnin' the classics (39:45) - Break (39:47) - Baseball for the Gameboy | Daniel Simulator (40:58) - The Sword of Hope | Way better than Baseball (42:11) - Fire Emblem: The Sacred Stones | Divine Pulse back to the GBA (01:02:03) - Break (01:02:05) - CTGP Mario Kart Nitro | A small drift (01:17:52) - Wrapping up ---Thanks to all of our amazing patrons including our Eternal Gratitude members:Zachary DIanfaceMcGeeMatt HClayton MChris Yw0nderbradShawn LCody RZach RFederico VLogan HAlan RSlinkmattjanzz DeaconGrokCorey ZDirectional JoySusan HOlivia KDan SIsaac SWill CJim WEvan BDavid Hmin2Aaron GVErik MBrady HJoshua JTony LDanny KSeth MAdam BJustin KAndy HDemoParker EMaxwell LSpiritofthunderJason WJason TCorey TMinnow Eats WhaleCaleb WfingerbellyJesse WMike TCodesWesleyErik BmebezacSergio LninjadeathdogRory BA42PoundMooseAndrewJustin MPeterStellar.BeesBrendan KScott RwreckxNoah OMichael GArcturusChris RhepaheCory FChase ALoveDiesNick QWes KChris MRBMichaela WAdam FScott HAlexander SPTherese KjgprintersJessica BMurrayDavid PJason KBede RKamrin HKyle SPhilip  ★ Support this podcast on Patreon ★

Title: Stop Chasing the Woman in the Red Dress: Multifamily Is the Smartest Move with Joe Fairless Summary: In this conversation, Joe Fairless and Seth Bradley discuss the importance of authenticity in business, the current state of the multifamily real estate market, and effective strategies for raising capital. Joe shares insights on sticking with multifamily investments despite market fluctuations, leveraging technology like AI and EOS for operational efficiency, and the significance of building authority and expertise in the field. The discussion also touches on personal reflections and aspirations, emphasizing the value of character and commitment in both business and personal life. Links to watch and subscribe:   Bullet Point Highlights: Authenticity is key in business interactions. Focus on your strengths and expertise. The multifamily market fundamentals remain strong. Utilize technology to enhance capital raising efforts. Building authority is crucial for new capital raisers. Networking through influential connections can be effective. Character is more important than reputation. Sticking to one niche can lead to greater success. Continuous learning and adaptation are essential. Coaching and mentoring can be fulfilling personal pursuits. Transcript:  Joe Fairless (00:03.629) Hey, how you doing?   Seth Bradley, Esq. (00:04.881) Alright man.   How are you? I don't know if we've actually met in person or not, but funny, I'll share the story once we start officially recording, but once upon a time when I was trying to find my place in this syndication world, had a phone call with you and it was awesome to actually get to speak with you at the time because it was just like, whoa, this is Joe Fairless, right? So it was a huge deal, so it's awesome to have you on the show.   Joe Fairless (00:34.966) You know what? I take notes of every conversation and I see it was around May of 2019. Yeah, yeah, I see that. It's awesome. Well, looking forward to every five years we should do this.   Seth Bradley, Esq. (00:43.988) There you go. There you go. Awesome, man. Awesome.   Yeah, let me...   Seth Bradley, Esq. (00:53.1) Sounds good, man. Sounds good. Sounds good. So just to give you a little bit of groundwork here. So I'm a securities attorney by trade. I've raised capital for syndications, those sorts of things. I'm currently with Tribest, I'm chief legal officer over there. So we do, put together fund to funds in a box for capital aggregators. And I'm rebranding the podcast. So once upon a time it was Passive Income Attorney. I was really focused on bringing in investors into my deals, raising capital, that sort of thing.   Now I'm rebranding this as raising the bar gonna be kind of more of a general General podcast on business and raising capital and in real estate that sort of thing. So It's gonna be more of a general audience before it was past investors This is gonna be more kind of business people active investors because I'm actively trying to bring in you know capital raisers and People like that. They're putting deals together for my law firm and for for tribe vest   Joe Fairless (01:33.998) Mm-hmm.   Joe Fairless (01:48.354) Mm-hmm.   Joe Fairless (01:51.884) Makes sense. Thanks for that context.   Seth Bradley, Esq. (01:53.544) Yeah, cool cool. So and then format wise we'll just do it'll be pretty short We're gonna do like 25 minutes 30 minutes And then we'll go into kind of these like mini segments because I want to do these mini episodes And I think I sent those over to you one is just million dollar Monday. Just kind of how you made your first million How you made your last million how you're make your next that sort of thing and then the next one is the the 1 % segment which is kind of you know, how did you become basically?   Joe Fairless (02:00.504) Sweet.   Joe Fairless (02:15.47) Mm-hmm.   Seth Bradley, Esq. (02:21.364) 1 % like the best top 1 % in what you do and that sort of thing and just kind of giving actionable steps to the listeners about how they can get there too.   Joe Fairless (02:25.442) Mm-hmm.   Joe Fairless (02:30.314) Awesome. Sounds good. Sounds like fun.   Seth Bradley, Esq. (02:32.98) Cool. All right, man. Well, we're already recording, so I'll just kind of jump into it and then we'll make the, I'll make the cuts later. cool. Welcome to Raise the Bar with me, your host, Seth Bradley, where we have elevated conversations on raising capital, real estate, and entrepreneurship. Today, we have an incredible guest, Joe Fairless. If you've been living under a rock, then maybe you haven't heard of Joe, but everybody in my industry knows Joe as an industry leader, a thought leader.   real estate entrepreneur, extraordinaire, marketer, master marketer, all of the above. So Joe, welcome to the show.   Joe Fairless (03:10.36) Looking forward to our conversation, Seth.   Seth Bradley, Esq. (03:12.884) for sure man. So, you know, I like this question because it's kind of unusual and I have a hard time answering it and you might too, but we'll see. you know, when a stranger asks you what you do and it just comes up to you maybe at a conference or on the streets, what do you say?   Joe Fairless (03:28.398) I'd I buy apartment buildings.   Seth Bradley, Esq. (03:30.546) I love it. Keeping it simple, man. I guess that was an easier answer than I anticipated.   Joe Fairless (03:35.182) Well, yeah, I've been to in my early days I went to seminars and they have much longer more thought-provoking responses like, know, I help high income earners create passive income or something along those lines, but I keep it simple. I buy apartment buildings and then, you know,   let the conversation go where it naturally would go.   Seth Bradley, Esq. (04:06.366) I love that man. Yeah, and you know, to be honest, know, that response that you just mentioned is a little bit played out. Don't you think? I feel like if you're on LinkedIn or if you're on, you know, conferences, everybody's like, yeah, I raised capital from passive investors so I can help them do this and do that. Do you think that's a little bit played out? Do you think that people need to kind of change that marketing strategy at this point?   Joe Fairless (04:25.697) Well...   I think you should just be authentic. think just go with what feels right for you and what you'll enjoy talking about. Just go with what feels right for you. That's what I do. I am not a salesy person.   I feel uncomfortable if I'm trying to sell someone something. I believe in what I do, but I feel uncomfortable if I'm trying to force it. And so if I'm like, I was just at a dad-daughter dance this past Sunday and we met up with some couples that I didn't know any of them. was just couples that, you know, my daughter...   goes to their parents of the kids who go to school with my daughter. And so I was talking to one of the dads and he said, what do you do? I I buy apartment buildings. And he said, that's interesting. Then we started talking about what I do because he was naturally interested. And I enjoy that much more than trying to intentionally bait a hook. I'd just rather just have a conversation.   Seth Bradley, Esq. (05:40.03) Yeah.   Seth Bradley, Esq. (05:43.57) Yeah, yeah, I think that's the key, right? Especially in today's world where everything's online and you just get marketed to and advertised to all the time. You've got to be authentic and you need to have an elevator pitch, it's got to be authentic. It's got to be really who you are. And it can't be sales because people are so sensitive to that nowadays, whether you're raising capital or whether you're W2 doing your job. And we're all salespeople to a certain extent, whatever we do.   But people are very sensitive to that. So you've got to really focus on being authentic and coming from a place of genuineness.   Joe Fairless (06:20.91) Nobody in the world can do you like you do you. You've got a unique strand of DNA that no one else can be the Seth Bradley that you are, the Joe Farrells that I am, because it's impossible. It's impossible. There is no one like you. There is no one like me.   And it's just the more magnetic, the more genuine and true to who I am, the more magnetic I feel like I become because people enjoy authenticity and it's just the right way to play it, right way to do it.   Seth Bradley, Esq. (07:01.684) Totally, totally, totally. For our audience, just tell us what you're doing nowadays. mean, there's been kind of some changes in the market with the interest rates going up, those sorts of things, maybe starting towards the end of 2022. I know for myself, I was in the capital raising game for a number of years and then I kind of slowed down there towards the end of 2022, beginning of 2023, just to kind of see what the market was gonna do, just to see if we could still get some really good deals going, see if some of the other deals were going bad.   you know, what, what are you up to nowadays? Like what's your focus? right now.   Joe Fairless (07:36.77) The focus has been and always will be on our current portfolio and the deals that we have and operating those deals the best that we can and continuing to improve the NOI. So that is the focus.   There we have some deals that have floating rates with rate caps and the focus is to figure out how not to have floating rate with rate caps that you have to continue to renew once they expire. So that comes with refinancing and in order to refinance and sometimes you have to do a capital call or if you don't do a capital call you gotta bring in equity in some form or fashion to refinance.   some cases, it just depends on the deal. So the focus is on the portfolio and always will be. And then the secondary thing that we look at is acquisitions. How do we capitalize on the market that we're at right now? mean, the best way to describe it that I've read is it's stagnant. You know, it's just...   Not sure. The water, there's stuff growing in the water, but not sure if you really want to be part of what's growing in the water right now. Like it's just, it's stagnant and what will, but we also know what is coming.   Seth Bradley, Esq. (09:00.486) Yeah.   Joe Fairless (09:12.264) and that is the supply demand shift in multifamilies favor depends on the sub market and the market obviously. But generally the Sun Belt is going to greatly benefit in the next year, year and a half, in some cases six months from now.   with the supply-demand dynamic with new supply drying up and increasing the demand for the existing supply. Again, depends on the market, depends on the sub-market. So how do we capitalize on that? is there any way to be opportunistic with what's happening with some deals from other operators that   didn't work out. know, there haven't been a lot of foreclosures, but there have been some. And we have relationships with our lenders that are pretty strong. And in fact, one, a large lender that we have a really good relationship with, that we have properties with, they foreclosed on someone else's deal. And I won't name names on who they foreclosed on, but they foreclosed on someone else's deal and they came to us   Afterward and said hey here here. Here's a here's an opportunity. It's in a great area of Fort Worth and I'm from Fort Worth so I know we have a lot of property there too, but I know the market also I grew up there and We'll give you this special financing of around 3 % or so interest rate fixed interest rate   for year one and then it's fixed through the whole period of the loan but then the interest rate steps up to around four, four and a half percent over the five years. So to get that type of essentially seller financing but it's lender financing direct from the lender lending institution that foreclosed on the deal in a very good area of Fort Worth.   Joe Fairless (11:29.326) There are opportunities out there also. So it's how do we become opportunistic and find these deals. And so we're in the process of closing on that deal or doing due diligence on that deal. We're under contract and we're scheduled to close in about a month and a half from now.   Seth Bradley, Esq. (11:49.316) Awesome, awesome. Have you found it difficult at any point in time, kind of over these last couple years where the market has slowed down?   Joe Fairless (11:56.654) Whatever you're gonna say, yes. So finish your question, but the answer is yes. Yes, I found it difficult over the last couple years, but what exactly are you asking about that's difficult?   Seth Bradley, Esq. (11:59.732) Yeah. Sure. Specifically, should say sticking with multifamily because you are a multifamily guy and you you've seen you've seen where everyone, you know, everybody wanted that on that multifamily train for, you know, a decade, if not longer.   Joe Fairless (12:15.598) Mmm. Man.   Seth Bradley, Esq. (12:23.696) And now you've seen a lot of these same people change their tune and say, okay, well, you know what? Let's pivot to something else. Let's pivot to car washes or private credit funds or all these other things.   Joe Fairless (12:29.998) Man, I'm actually, I know you're an attorney, but can I strike my yes actually from that question? Cause no, actually the answer is no. I haven't found it difficult to stick with multifamily. Hell no. No. You know, you go to a restaurant at a diner and they offer lasagna, California roll and what else?   Seth Bradley, Esq. (12:41.16) Hahaha   Seth Bradley, Esq. (12:49.107) Ha ha.   Seth Bradley, Esq. (13:01.204) Ha   Joe Fairless (13:01.356) Pad Thai, you know, are they gonna have the best lasagna, California roll, and pad thai? No, no. They've got something for everyone, but they're not gonna be great at any of it. I'd rather go to an Italian restaurant that makes their own noodles, right? Makes their own pasta. And where they specialize in one thing.   Not at all. No, we I believe in the fundamentals of multifamily. I believe in the supply demand that is here. I mean we had a record number of supply across the board and multifamily and the occupancy maintained 90-91 percent depending on the market but it maintained in the 90s in a record number of supply and by the way at the same time you got   the capital markets raising interest rates the way they did. And a lot of people have been able to hold serve. And the fundamentals of the supply demand and how much...   how many renters there are out there and how that will continue is there. That's cold hard facts. There is demand, a lot of demand, and there will continue to be even more demand because the supply is trailing off. We have never looked.   outside of multifamily because it's so strong. I think that is a cultural thing actually because if you, anyone who's in the sports, college sports, they'll know about the NIL and   Joe Fairless (14:54.784) how you can bounce from one team to another year after year. And so you'll find some people who aren't starting and if they put in the work then, and I'm for NIL, I think players should be paid, but I don't think that they, I don't think they should, I don't think it serves them as young men and young women.   mostly young men in this case who are bouncing from place to place, to not compete and not work for a starting position and instead just go somewhere else the path of least resistance. That's not how you build character. There's a really good book, it's called The Road to Character.   and they talk about in the book, they give different examples of people throughout history. And they're not exceptional, like saintly people. They're people who are normal people, but what they did that is atypical for what our culture does now is they stuck with things even when it was tough.   Seth Bradley, Esq. (16:09.682) Mm-hmm.   Joe Fairless (16:09.998) and instead of bouncing from thing to thing because what happens is when you bounce from thing to thing you don't get an expertise you don't get the the depth of knowledge the scars that that you need in order to be truly exceptional at that one thing and it's just surface level   And it'd be like if you feed your kids candy for every meal. I mean, it's same thing. You can't live on mental candy, right? You gotta have some substance. You gotta go through things.   Seth Bradley, Esq. (16:43.06) Yeah, I love that man. I love that metaphor. I love that. Like you've got to get reps, whether the times are great or an easy or whether they're hard. And those hard reps are the ones that are really going to set you up for success down the line. Like if you're able to execute in the hard times, then when times turn good again, you're going to be at the top, right? You're going to be cream of the crop. What do you, what do you think it is about you and maybe your company that's enabled you to do that, to stick?   to multifamily and not say, ooh, you know what, I'm a really good marketer so I can raise capital for anything if I really want to, right? You're in that position and what is it about you and your company that's been able to allow you to stick to multifamily and just stick to it during these hard times?   Joe Fairless (17:32.762) the fundamentals are there. I mean, you could make an argument that if we were office investors, and I have some friends who are really keen on investing in office now and in the future, but you could very easily make an argument that with the amount of office space that people have currently, you don't need as much of that space.   It's not a five, you know, three to five to seven year play. Maybe it's a 20 to 50 year play. I don't know. Who the hell knows what's going to happen with office and working from home and AI and automation and all that. But with multifamily, the challenge is capital markets. Now there are some other aspects like the hyper supply, which has tapered off.   because of the higher interest rates increase in you know insurance which has tapered off back to the single digits by and large but that that was a big thing property taxes depending on where you're at but the fundamentals are there people are renting and consumers for yeah unfortunately for generally you know for the general consumer their credit card debt   is going up. They're still paying off their credit card debt from purchases almost 12 months ago. More than half of people are paying off purchases for more than 12 months ago. that's so right now they've been out earning their income because income has been increasing. But what happens if that income stops increasing the way it has been?   the debt's not going anywhere, especially credit card debt, and that's certainly not going to make more first-time home buyers that dynamic. So the fundamentals are there, and not to mention we already have a housing shortage deficit, major deficit.   Seth Bradley, Esq. (19:50.866) Yeah, so it's the belief and it's the knowledge like it's the education like you you know that the fundamentals are there you you're you're basing your resilience in the market to What you're seeing in the data like hey, it's you know We we believe in this asset type because of the data that i'm Well educated and well versed in   Joe Fairless (20:09.752) Mm-hmm.   Joe Fairless (20:14.346) Absolutely.   Seth Bradley, Esq. (20:16.168) That's incredible. That's incredible. Has anything changed in the way that you potentially because you've got a deal that might be going through in the way that you either have raised capital recently or how you are going to raise capital for your next deal as compared to when it might have been a little bit easier, let's say five years ago from passive investors?   Joe Fairless (20:38.612) Yes, we have implemented a system that I'm sure a lot of your listeners have heard of EOS, Entrepreneur Operating System, and that has been very helpful. We just did our focus day a month ago, but we've hit the ground running and we have our, I think, Vision Day part one later this month and Vision Day two.   next month and that has allowed ownership among the team members to really thrive because team members are responsible for rocks or their goals but if you say goals instead of rock they'll the EOS person will slap your hand so I'll continue to say rock so they're responsible for rocks and it's just   It takes more, the individuals on the team have more ownership. So that's not something sexy or flashy that I think your question was getting to. So I'll say something else that has been helpful would be doing Facebook ads for getting new accredited investor leads.   at scale. That's the best way that we found to get credit investor leads at scale is through Facebook ads. And we have an agency that we work with. And I just hired a director of marketing who has some really good experience and he's overseeing them and the marketing team. And then   Another thing that has been helpful that where I'd say just scratching the surface I'm a big proponent of AI and how I believe We are in the middle of a major change for our society with because of AI I think it is just as major of a change as it as it as when we all got internet in our homes   Joe Fairless (22:51.602) on a personal computer. I think it's that big to have access to, just think about phone books to Googling something on your computer. So with AI we've incorporated it and are incorporating as much as possible in one aspect to address your question about how we're doing things differently. One aspect.   is that on our investor calls, our prospective investor calls, we record them. They know it's being recorded and on a recorded line. We have an AI service that then takes the information from the call and grades the call. But then not only that is we look at, those investors, which ones of those investors invest?   What did we say? What did they say on those calls? What are some common commonalities? Which ones didn't invest? What did they say? What did we say? And starting to identify trends and words and topics to talk about and to address on the calls to increase the conversion rate.   Seth Bradley, Esq. (24:07.048) That's great, man. I love it. You kind of went full circle there. You've got EOS, which I'm a huge proponent of. We use that across the various companies that I have, some form or another. There's got to be a framework of organization and accountability and being able to look back and say, hey, we've had this problem before and here's how we solved it before. Or hey, this problem is still occurring from last week's L10 meeting. What do we need to do to improve it? How do we solve that issue?   Joe Fairless (24:33.166) Mm-hmm.   Seth Bradley, Esq. (24:36.712) How do we keep moving forward rather than, what did we talk about last week or what did we talk about last month? You've got to have a way to organize things and a way to solve issues organizationally, especially as you grow. So EOS, huge proponent of it, man. I mean, it's awesome. Like you have to have some form of it, even if it's not to a T with the book, Traction is where that comes from. You have to implement some form of organization and framework for your company. And then like you said,   Joe Fairless (24:41.389) Yeah.   Joe Fairless (24:56.575) Mm-hmm.   Seth Bradley, Esq. (25:03.284) you know, with AI, everyone has to stay on the forefront of what's going on right now. I know I was even a little resistant myself. was like, chat GPT, is that? Eh, you know, and put it off for a little bit. And then once you start using that, along with all the other things as well, I'm just using that as kind of a baseline, but just learning how to use chat GPT in your everyday life, it's just a game changer. Because now your whole thought process changes. It's not like,   Joe Fairless (25:08.547) Yep.   Joe Fairless (25:20.14) Mm-hmm.   Seth Bradley, Esq. (25:31.22) I need to put together this entire article or blog post. It's like, how do I prompt it correctly to to produce this blog post or this article in my voice and then edit it through that or, you know, all these different things you figure out, like how to prompt rather than how to actually take this solution all the way from start to finish. Let that technology tell you how to do it. So it's awesome. And then Facebook ads as well.   Joe Fairless (25:45.206) Mm-hmm.   Seth Bradley, Esq. (25:58.964) you've got to really dial those things in, right? It can be a money pit, but at the same time, if you can master that, and it sounds like you hired an agency that's very industry specific, which helps out a lot. And from what I've seen, we have gems, we have a capital raising business, we have all these different things, and finding somebody that's niche to that industry is super important.   Joe Fairless (26:22.434) That's right.   Seth Bradley, Esq. (26:25.756) I'd love to go back and stay on this capital raising subject, especially for people that just started out. So like now you're doing EOS, now you're using AI, now you're using Facebook ads, do you have some capital to be able to invest in those ads? What about for somebody that's just kind of starting out? they're, you know, maybe this is their first fund to fund or, you know, their first property that they're raising capital for. Like how do they effectively launch their first   Capital Race.   Joe Fairless (26:56.59) Well, I would read the book that I wrote on syndication because I walked through the whole process of that best ever syndication book. So, but for this this relatively short conversation, I'd say first,   Seth Bradley, Esq. (27:04.404) Great book.   Joe Fairless (27:19.606) People have to make sure you have to make sure that people perceive you and you are actually a real estate expert and That because you might have you might have been if this your first one first deal then I'm assuming you came from some other industry or   If it was real estate, maybe you're a property manager, they don't know about all aspects of your expertise as it relates to real estate. you've got to, by having a thought leadership platform, you'll interview others who have that experience, you'll continue to learn, hone your skills, and then you'll also be associated with those who have those skill sets, and that will be helpful for you.   Once you do that, assuming that you are the expert and you are also perceived as the expert, then what I would do, and what I did actually on my very first one is I created a spreadsheet. And the spreadsheet had the name of the person, how I knew them, and then,   What I did is I wrote down all the different names and then how I knew them. So for example, I was on the alumni advisory board for Texas Tech. I was on a flag football team in New York. I wrote someone's name down there. On my flag football team, was working at different companies. I worked at different companies, so I wrote down different coworkers at different companies.   the key here for doing it this way is identifying the person. So then you sort them by how you know them. all the people from the flag football team would be sorted together. All the people from XYZ company would be sorted together. And then you identify the most influential person within that group. And you talk to him or her.   Joe Fairless (29:39.306) about your opportunity. And once you talk to him or her about the opportunity, and if they find it appealing or at least they want to learn more about it, then you can go to the next person in that group and you can name check. You can say, I was just talking to Seth about this and he's got some follow-up questions about it and I thought it also would make sense to talk to you about it too.   So then you come in a little warm with the group dynamic versus if you come in cold on an individual level.   Seth Bradley, Esq. (30:11.924) Mm-hmm.   Seth Bradley, Esq. (30:18.822) I like that man. That's a very, very nuanced strategy tidbit there. What I really heard was, you know, authenticity and authority, authenticity in that. Yeah, you've got to educate yourself. You've got to be a real estate expert if that's what you're raising capital for and authority. And then you've got to show people, you know, why you're the expert, why you know all these things, why they should listen to you to invest in something like this and even leveraging the authority of others with that.   that strategy where you go to this influential person and say, look, this person likes this deal too, and here's why. And then they can go to them and they kind of look to them as additional authority because they kind of look to them as that thought leader or that leader in general. So pretty great, man. Start wrapping this up, but this is kind of a nuanced question that I love to ask and ...   Because once upon a time I went to I went to med school for a little while and then I dropped out and because I just I hated it knew it wasn't for me and I'm going to law school and then got into real estate. So you know in a parallel universe tell me about a different version of you a different but likely version of you if you didn't exist as you do today because right now you know you're you're an apartment buyer you're a great marketer you're an entrepreneur.   Joe Fairless (31:38.164) I'd say I really enjoy coaching my daughter in soccer. I do not know soccer. I grew up in Texas. I played football. I played baseball. I ran track in that order. There wasn't a soccer option or maybe even a soccer ball in Texas when I was growing up. But I enjoy coaching and in an alternative universe, I would   I would do more of that because time is, it flies whenever I'm doing that.   Seth Bradley, Esq. (32:15.036) Awesome, awesome. All right, Joe, for our listeners out there, what can they find out more about you?   Joe Fairless (32:21.494) You can go to AshcroftCapital.com and if you're looking at passive investing or if you're an operator or someone who is partnering with others, then my conference is a good place to be. It's besteverconference.com. It's gonna be March 3rd and 4th in Salt Lake City this year.   I can get a discount code to your people too.   Seth Bradley, Esq. (32:52.51) Great, yeah, I'll drop that in the show notes and I'll see you there, Joe. So we'll shake hands in person. So thanks again for coming on the show. Really appreciate it and we'll catch you next time.   Joe Fairless (32:57.304) Sweet. Awesome.   Joe Fairless (33:05.518) You know what, in just a second, I'm gonna just tell you the code, that way you don't have to do any work. Whenever I do a podcast and someone says, I'll send it to you, I'm like, more work for me to do later. So, all right, here's a code. Hurry 25, it'll be 25 % off all ticket types. H-U-R-R-Y, all lowercase, and then number 25, you get 25 % off all tickets, except for the LP ticket.   Seth Bradley, Esq. (33:09.917) Okay.   Seth Bradley, Esq. (33:13.808) Yeah, I know then you gotta follow up.   Seth Bradley, Esq. (33:35.924) Let's roll right into these million dollar questions and then I'll let you go.   Seth Bradley, Esq. (33:44.884) Alright Joe, let's jump into this. So, how did you make your first million dollars?   Joe Fairless (33:52.185) Same way I made my last one so spoiler alert. It's it's selling when a deal exited so The is probably The seventh or eighth Deal I had one million dollars on one transaction, right? Like is that chunk about? Yeah, I   Seth Bradley, Esq. (33:55.56) Hahaha   Seth Bradley, Esq. (34:12.767) Really million dollars in your net worth   Seth Bradley, Esq. (34:17.96) What puts you over the edge there? How did you grow that first million?   Joe Fairless (34:21.626) I lost my first million before I ever came across it. That was on the very first deal. It would just be, it'd probably be through an exit of a deal.   Seth Bradley, Esq. (34:26.056) Ha   Seth Bradley, Esq. (34:35.614) Sure, yeah, and I'll bet it's probably similar. mean, how are you gonna, how are you planning on making your next million dollars? Same thing, the apartments, all about apartments, man. I love it, singular focus, that's where it's at. mean, riches are in the niches.   Joe Fairless (34:41.144) Same thing. Yep. The apartments. All apartments. That's right.   Yep.   Seth Bradley, Esq. (34:52.564) All right, you're clearly in the top 1 % of what you do. What is it about you that separates you from the rest of the field?   Joe Fairless (34:58.958) Mmm.   I do what I say I'm gonna do. And sadly, that separates me from a lot of people, not all people.   but that's a big focus of mine. And it's not about my, I recently read something that resonated and that was don't focus on your reputation, focus on your character. Reputation is such a vanity metric, but the character is who you are when no one's looking and being proud of who you are. And that's vital to me.   Seth Bradley, Esq. (35:37.524) Yeah, and it's not just saying what you're going to do to other people, but also with yourself, right? To yourself.   Joe Fairless (35:43.726) Mmm good point. Yeah when you're when when I'm on those runs and I can just stop Whenever I want But then I'll be I'll know I'll know I didn't go through this, you know, you know made up finish line that I had predetermined in my head and And that's that's there's there's something to be said there. I'm glad you brought that up   Seth Bradley, Esq. (36:10.644) Yeah, that's that's the key right? It's not just when somebody when it's dependent on somebody else or somebody else is watching It's you know, what do you do when nobody's watching and what do you do when it's just a promise to yourself? Do you follow through do you keep those promises things as easy as hey when you set your alarm in the morning and you wake up Do you do you get up or do you hit the snooze button? Like you made a promise to yourself the night before to wake up and get up when that alarm goes off Do you keep that promise?   Joe Fairless (36:15.415) Mm-hmm.   Joe Fairless (36:25.229) Yeah.   Seth Bradley, Esq. (36:39.12) Awesome. All right, brother. I think that should do it. I will see you. I'll see you at BC, man.   Joe Fairless (36:46.42) Awesome. I appreciate it. yeah, if anything you can do to help get to get the word out about the conference to your email list, I'd appreciate that also. All right. Thanks, Seth. All right. Bye.   Seth Bradley, Esq. (36:57.404) Absolutely. All right, brother. Talk soon. See you. Links from the Show and Guest Info and Links: Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en   Joe Fairless's Links: https://www.facebook.com/imjoefairless https://x.com/joefairless https://www.linkedin.com/in/joefairless/ https://ashcroftcapital.com/our-team/joe-fairless/ https://www.instagram.com/besteverpodcast/?hl=en

Title: Stop Chasing the Woman in the Red Dress: Multifamily Is the Smartest Move with Joe Fairless Summary: In this conversation, Joe Fairless and Seth Bradley discuss the importance of authenticity in business, the current state of the multifamily real estate market, and effective strategies for raising capital. Joe shares insights on sticking with multifamily investments despite market fluctuations, leveraging technology like AI and EOS for operational efficiency, and the significance of building authority and expertise in the field. The discussion also touches on personal reflections and aspirations, emphasizing the value of character and commitment in both business and personal life. Links to watch and subscribe:   Bullet Point Highlights: Authenticity is key in business interactions. Focus on your strengths and expertise. The multifamily market fundamentals remain strong. Utilize technology to enhance capital raising efforts. Building authority is crucial for new capital raisers. Networking through influential connections can be effective. Character is more important than reputation. Sticking to one niche can lead to greater success. Continuous learning and adaptation are essential. Coaching and mentoring can be fulfilling personal pursuits. Transcript:  Joe Fairless (00:03.629) Hey, how you doing?   Seth Bradley, Esq. (00:04.881) Alright man.   How are you? I don't know if we've actually met in person or not, but funny, I'll share the story once we start officially recording, but once upon a time when I was trying to find my place in this syndication world, had a phone call with you and it was awesome to actually get to speak with you at the time because it was just like, whoa, this is Joe Fairless, right? So it was a huge deal, so it's awesome to have you on the show.   Joe Fairless (00:34.966) You know what? I take notes of every conversation and I see it was around May of 2019. Yeah, yeah, I see that. It's awesome. Well, looking forward to every five years we should do this.   Seth Bradley, Esq. (00:43.988) There you go. There you go. Awesome, man. Awesome.   Yeah, let me...   Seth Bradley, Esq. (00:53.1) Sounds good, man. Sounds good. Sounds good. So just to give you a little bit of groundwork here. So I'm a securities attorney by trade. I've raised capital for syndications, those sorts of things. I'm currently with Tribest, I'm chief legal officer over there. So we do, put together fund to funds in a box for capital aggregators. And I'm rebranding the podcast. So once upon a time it was Passive Income Attorney. I was really focused on bringing in investors into my deals, raising capital, that sort of thing.   Now I'm rebranding this as raising the bar gonna be kind of more of a general General podcast on business and raising capital and in real estate that sort of thing. So It's gonna be more of a general audience before it was past investors This is gonna be more kind of business people active investors because I'm actively trying to bring in you know capital raisers and People like that. They're putting deals together for my law firm and for for tribe vest   Joe Fairless (01:33.998) Mm-hmm.   Joe Fairless (01:48.354) Mm-hmm.   Joe Fairless (01:51.884) Makes sense. Thanks for that context.   Seth Bradley, Esq. (01:53.544) Yeah, cool cool. So and then format wise we'll just do it'll be pretty short We're gonna do like 25 minutes 30 minutes And then we'll go into kind of these like mini segments because I want to do these mini episodes And I think I sent those over to you one is just million dollar Monday. Just kind of how you made your first million How you made your last million how you're make your next that sort of thing and then the next one is the the 1 % segment which is kind of you know, how did you become basically?   Joe Fairless (02:00.504) Sweet.   Joe Fairless (02:15.47) Mm-hmm.   Seth Bradley, Esq. (02:21.364) 1 % like the best top 1 % in what you do and that sort of thing and just kind of giving actionable steps to the listeners about how they can get there too.   Joe Fairless (02:25.442) Mm-hmm.   Joe Fairless (02:30.314) Awesome. Sounds good. Sounds like fun.   Seth Bradley, Esq. (02:32.98) Cool. All right, man. Well, we're already recording, so I'll just kind of jump into it and then we'll make the, I'll make the cuts later. cool. Welcome to Raise the Bar with me, your host, Seth Bradley, where we have elevated conversations on raising capital, real estate, and entrepreneurship. Today, we have an incredible guest, Joe Fairless. If you've been living under a rock, then maybe you haven't heard of Joe, but everybody in my industry knows Joe as an industry leader, a thought leader.   real estate entrepreneur, extraordinaire, marketer, master marketer, all of the above. So Joe, welcome to the show.   Joe Fairless (03:10.36) Looking forward to our conversation, Seth.   Seth Bradley, Esq. (03:12.884) for sure man. So, you know, I like this question because it's kind of unusual and I have a hard time answering it and you might too, but we'll see. you know, when a stranger asks you what you do and it just comes up to you maybe at a conference or on the streets, what do you say?   Joe Fairless (03:28.398) I'd I buy apartment buildings.   Seth Bradley, Esq. (03:30.546) I love it. Keeping it simple, man. I guess that was an easier answer than I anticipated.   Joe Fairless (03:35.182) Well, yeah, I've been to in my early days I went to seminars and they have much longer more thought-provoking responses like, know, I help high income earners create passive income or something along those lines, but I keep it simple. I buy apartment buildings and then, you know,   let the conversation go where it naturally would go.   Seth Bradley, Esq. (04:06.366) I love that man. Yeah, and you know, to be honest, know, that response that you just mentioned is a little bit played out. Don't you think? I feel like if you're on LinkedIn or if you're on, you know, conferences, everybody's like, yeah, I raised capital from passive investors so I can help them do this and do that. Do you think that's a little bit played out? Do you think that people need to kind of change that marketing strategy at this point?   Joe Fairless (04:25.697) Well...   I think you should just be authentic. think just go with what feels right for you and what you'll enjoy talking about. Just go with what feels right for you. That's what I do. I am not a salesy person.   I feel uncomfortable if I'm trying to sell someone something. I believe in what I do, but I feel uncomfortable if I'm trying to force it. And so if I'm like, I was just at a dad-daughter dance this past Sunday and we met up with some couples that I didn't know any of them. was just couples that, you know, my daughter...   goes to their parents of the kids who go to school with my daughter. And so I was talking to one of the dads and he said, what do you do? I I buy apartment buildings. And he said, that's interesting. Then we started talking about what I do because he was naturally interested. And I enjoy that much more than trying to intentionally bait a hook. I'd just rather just have a conversation.   Seth Bradley, Esq. (05:40.03) Yeah.   Seth Bradley, Esq. (05:43.57) Yeah, yeah, I think that's the key, right? Especially in today's world where everything's online and you just get marketed to and advertised to all the time. You've got to be authentic and you need to have an elevator pitch, it's got to be authentic. It's got to be really who you are. And it can't be sales because people are so sensitive to that nowadays, whether you're raising capital or whether you're W2 doing your job. And we're all salespeople to a certain extent, whatever we do.   But people are very sensitive to that. So you've got to really focus on being authentic and coming from a place of genuineness.   Joe Fairless (06:20.91) Nobody in the world can do you like you do you. You've got a unique strand of DNA that no one else can be the Seth Bradley that you are, the Joe Farrells that I am, because it's impossible. It's impossible. There is no one like you. There is no one like me.   And it's just the more magnetic, the more genuine and true to who I am, the more magnetic I feel like I become because people enjoy authenticity and it's just the right way to play it, right way to do it.   Seth Bradley, Esq. (07:01.684) Totally, totally, totally. For our audience, just tell us what you're doing nowadays. mean, there's been kind of some changes in the market with the interest rates going up, those sorts of things, maybe starting towards the end of 2022. I know for myself, I was in the capital raising game for a number of years and then I kind of slowed down there towards the end of 2022, beginning of 2023, just to kind of see what the market was gonna do, just to see if we could still get some really good deals going, see if some of the other deals were going bad.   you know, what, what are you up to nowadays? Like what's your focus? right now.   Joe Fairless (07:36.77) The focus has been and always will be on our current portfolio and the deals that we have and operating those deals the best that we can and continuing to improve the NOI. So that is the focus.   There we have some deals that have floating rates with rate caps and the focus is to figure out how not to have floating rate with rate caps that you have to continue to renew once they expire. So that comes with refinancing and in order to refinance and sometimes you have to do a capital call or if you don't do a capital call you gotta bring in equity in some form or fashion to refinance.   some cases, it just depends on the deal. So the focus is on the portfolio and always will be. And then the secondary thing that we look at is acquisitions. How do we capitalize on the market that we're at right now? mean, the best way to describe it that I've read is it's stagnant. You know, it's just...   Not sure. The water, there's stuff growing in the water, but not sure if you really want to be part of what's growing in the water right now. Like it's just, it's stagnant and what will, but we also know what is coming.   Seth Bradley, Esq. (09:00.486) Yeah.   Joe Fairless (09:12.264) and that is the supply demand shift in multifamilies favor depends on the sub market and the market obviously. But generally the Sun Belt is going to greatly benefit in the next year, year and a half, in some cases six months from now.   with the supply-demand dynamic with new supply drying up and increasing the demand for the existing supply. Again, depends on the market, depends on the sub-market. So how do we capitalize on that? is there any way to be opportunistic with what's happening with some deals from other operators that   didn't work out. know, there haven't been a lot of foreclosures, but there have been some. And we have relationships with our lenders that are pretty strong. And in fact, one, a large lender that we have a really good relationship with, that we have properties with, they foreclosed on someone else's deal. And I won't name names on who they foreclosed on, but they foreclosed on someone else's deal and they came to us   Afterward and said hey here here. Here's a here's an opportunity. It's in a great area of Fort Worth and I'm from Fort Worth so I know we have a lot of property there too, but I know the market also I grew up there and We'll give you this special financing of around 3 % or so interest rate fixed interest rate   for year one and then it's fixed through the whole period of the loan but then the interest rate steps up to around four, four and a half percent over the five years. So to get that type of essentially seller financing but it's lender financing direct from the lender lending institution that foreclosed on the deal in a very good area of Fort Worth.   Joe Fairless (11:29.326) There are opportunities out there also. So it's how do we become opportunistic and find these deals. And so we're in the process of closing on that deal or doing due diligence on that deal. We're under contract and we're scheduled to close in about a month and a half from now.   Seth Bradley, Esq. (11:49.316) Awesome, awesome. Have you found it difficult at any point in time, kind of over these last couple years where the market has slowed down?   Joe Fairless (11:56.654) Whatever you're gonna say, yes. So finish your question, but the answer is yes. Yes, I found it difficult over the last couple years, but what exactly are you asking about that's difficult?   Seth Bradley, Esq. (11:59.732) Yeah. Sure. Specifically, should say sticking with multifamily because you are a multifamily guy and you you've seen you've seen where everyone, you know, everybody wanted that on that multifamily train for, you know, a decade, if not longer.   Joe Fairless (12:15.598) Mmm. Man.   Seth Bradley, Esq. (12:23.696) And now you've seen a lot of these same people change their tune and say, okay, well, you know what? Let's pivot to something else. Let's pivot to car washes or private credit funds or all these other things.   Joe Fairless (12:29.998) Man, I'm actually, I know you're an attorney, but can I strike my yes actually from that question? Cause no, actually the answer is no. I haven't found it difficult to stick with multifamily. Hell no. No. You know, you go to a restaurant at a diner and they offer lasagna, California roll and what else?   Seth Bradley, Esq. (12:41.16) Hahaha   Seth Bradley, Esq. (12:49.107) Ha ha.   Seth Bradley, Esq. (13:01.204) Ha   Joe Fairless (13:01.356) Pad Thai, you know, are they gonna have the best lasagna, California roll, and pad thai? No, no. They've got something for everyone, but they're not gonna be great at any of it. I'd rather go to an Italian restaurant that makes their own noodles, right? Makes their own pasta. And where they specialize in one thing.   Not at all. No, we I believe in the fundamentals of multifamily. I believe in the supply demand that is here. I mean we had a record number of supply across the board and multifamily and the occupancy maintained 90-91 percent depending on the market but it maintained in the 90s in a record number of supply and by the way at the same time you got   the capital markets raising interest rates the way they did. And a lot of people have been able to hold serve. And the fundamentals of the supply demand and how much...   how many renters there are out there and how that will continue is there. That's cold hard facts. There is demand, a lot of demand, and there will continue to be even more demand because the supply is trailing off. We have never looked.   outside of multifamily because it's so strong. I think that is a cultural thing actually because if you, anyone who's in the sports, college sports, they'll know about the NIL and   Joe Fairless (14:54.784) how you can bounce from one team to another year after year. And so you'll find some people who aren't starting and if they put in the work then, and I'm for NIL, I think players should be paid, but I don't think that they, I don't think they should, I don't think it serves them as young men and young women.   mostly young men in this case who are bouncing from place to place, to not compete and not work for a starting position and instead just go somewhere else the path of least resistance. That's not how you build character. There's a really good book, it's called The Road to Character.   and they talk about in the book, they give different examples of people throughout history. And they're not exceptional, like saintly people. They're people who are normal people, but what they did that is atypical for what our culture does now is they stuck with things even when it was tough.   Seth Bradley, Esq. (16:09.682) Mm-hmm.   Joe Fairless (16:09.998) and instead of bouncing from thing to thing because what happens is when you bounce from thing to thing you don't get an expertise you don't get the the depth of knowledge the scars that that you need in order to be truly exceptional at that one thing and it's just surface level   And it'd be like if you feed your kids candy for every meal. I mean, it's same thing. You can't live on mental candy, right? You gotta have some substance. You gotta go through things.   Seth Bradley, Esq. (16:43.06) Yeah, I love that man. I love that metaphor. I love that. Like you've got to get reps, whether the times are great or an easy or whether they're hard. And those hard reps are the ones that are really going to set you up for success down the line. Like if you're able to execute in the hard times, then when times turn good again, you're going to be at the top, right? You're going to be cream of the crop. What do you, what do you think it is about you and maybe your company that's enabled you to do that, to stick?   to multifamily and not say, ooh, you know what, I'm a really good marketer so I can raise capital for anything if I really want to, right? You're in that position and what is it about you and your company that's been able to allow you to stick to multifamily and just stick to it during these hard times?   Joe Fairless (17:32.762) the fundamentals are there. I mean, you could make an argument that if we were office investors, and I have some friends who are really keen on investing in office now and in the future, but you could very easily make an argument that with the amount of office space that people have currently, you don't need as much of that space.   It's not a five, you know, three to five to seven year play. Maybe it's a 20 to 50 year play. I don't know. Who the hell knows what's going to happen with office and working from home and AI and automation and all that. But with multifamily, the challenge is capital markets. Now there are some other aspects like the hyper supply, which has tapered off.   because of the higher interest rates increase in you know insurance which has tapered off back to the single digits by and large but that that was a big thing property taxes depending on where you're at but the fundamentals are there people are renting and consumers for yeah unfortunately for generally you know for the general consumer their credit card debt   is going up. They're still paying off their credit card debt from purchases almost 12 months ago. More than half of people are paying off purchases for more than 12 months ago. that's so right now they've been out earning their income because income has been increasing. But what happens if that income stops increasing the way it has been?   the debt's not going anywhere, especially credit card debt, and that's certainly not going to make more first-time home buyers that dynamic. So the fundamentals are there, and not to mention we already have a housing shortage deficit, major deficit.   Seth Bradley, Esq. (19:50.866) Yeah, so it's the belief and it's the knowledge like it's the education like you you know that the fundamentals are there you you're you're basing your resilience in the market to What you're seeing in the data like hey, it's you know We we believe in this asset type because of the data that i'm Well educated and well versed in   Joe Fairless (20:09.752) Mm-hmm.   Joe Fairless (20:14.346) Absolutely.   Seth Bradley, Esq. (20:16.168) That's incredible. That's incredible. Has anything changed in the way that you potentially because you've got a deal that might be going through in the way that you either have raised capital recently or how you are going to raise capital for your next deal as compared to when it might have been a little bit easier, let's say five years ago from passive investors?   Joe Fairless (20:38.612) Yes, we have implemented a system that I'm sure a lot of your listeners have heard of EOS, Entrepreneur Operating System, and that has been very helpful. We just did our focus day a month ago, but we've hit the ground running and we have our, I think, Vision Day part one later this month and Vision Day two.   next month and that has allowed ownership among the team members to really thrive because team members are responsible for rocks or their goals but if you say goals instead of rock they'll the EOS person will slap your hand so I'll continue to say rock so they're responsible for rocks and it's just   It takes more, the individuals on the team have more ownership. So that's not something sexy or flashy that I think your question was getting to. So I'll say something else that has been helpful would be doing Facebook ads for getting new accredited investor leads.   at scale. That's the best way that we found to get credit investor leads at scale is through Facebook ads. And we have an agency that we work with. And I just hired a director of marketing who has some really good experience and he's overseeing them and the marketing team. And then   Another thing that has been helpful that where I'd say just scratching the surface I'm a big proponent of AI and how I believe We are in the middle of a major change for our society with because of AI I think it is just as major of a change as it as it as when we all got internet in our homes   Joe Fairless (22:51.602) on a personal computer. I think it's that big to have access to, just think about phone books to Googling something on your computer. So with AI we've incorporated it and are incorporating as much as possible in one aspect to address your question about how we're doing things differently. One aspect.   is that on our investor calls, our prospective investor calls, we record them. They know it's being recorded and on a recorded line. We have an AI service that then takes the information from the call and grades the call. But then not only that is we look at, those investors, which ones of those investors invest?   What did we say? What did they say on those calls? What are some common commonalities? Which ones didn't invest? What did they say? What did we say? And starting to identify trends and words and topics to talk about and to address on the calls to increase the conversion rate.   Seth Bradley, Esq. (24:07.048) That's great, man. I love it. You kind of went full circle there. You've got EOS, which I'm a huge proponent of. We use that across the various companies that I have, some form or another. There's got to be a framework of organization and accountability and being able to look back and say, hey, we've had this problem before and here's how we solved it before. Or hey, this problem is still occurring from last week's L10 meeting. What do we need to do to improve it? How do we solve that issue?   Joe Fairless (24:33.166) Mm-hmm.   Seth Bradley, Esq. (24:36.712) How do we keep moving forward rather than, what did we talk about last week or what did we talk about last month? You've got to have a way to organize things and a way to solve issues organizationally, especially as you grow. So EOS, huge proponent of it, man. I mean, it's awesome. Like you have to have some form of it, even if it's not to a T with the book, Traction is where that comes from. You have to implement some form of organization and framework for your company. And then like you said,   Joe Fairless (24:41.389) Yeah.   Joe Fairless (24:56.575) Mm-hmm.   Seth Bradley, Esq. (25:03.284) you know, with AI, everyone has to stay on the forefront of what's going on right now. I know I was even a little resistant myself. was like, chat GPT, is that? Eh, you know, and put it off for a little bit. And then once you start using that, along with all the other things as well, I'm just using that as kind of a baseline, but just learning how to use chat GPT in your everyday life, it's just a game changer. Because now your whole thought process changes. It's not like,   Joe Fairless (25:08.547) Yep.   Joe Fairless (25:20.14) Mm-hmm.   Seth Bradley, Esq. (25:31.22) I need to put together this entire article or blog post. It's like, how do I prompt it correctly to to produce this blog post or this article in my voice and then edit it through that or, you know, all these different things you figure out, like how to prompt rather than how to actually take this solution all the way from start to finish. Let that technology tell you how to do it. So it's awesome. And then Facebook ads as well.   Joe Fairless (25:45.206) Mm-hmm.   Seth Bradley, Esq. (25:58.964) you've got to really dial those things in, right? It can be a money pit, but at the same time, if you can master that, and it sounds like you hired an agency that's very industry specific, which helps out a lot. And from what I've seen, we have gems, we have a capital raising business, we have all these different things, and finding somebody that's niche to that industry is super important.   Joe Fairless (26:22.434) That's right.   Seth Bradley, Esq. (26:25.756) I'd love to go back and stay on this capital raising subject, especially for people that just started out. So like now you're doing EOS, now you're using AI, now you're using Facebook ads, do you have some capital to be able to invest in those ads? What about for somebody that's just kind of starting out? they're, you know, maybe this is their first fund to fund or, you know, their first property that they're raising capital for. Like how do they effectively launch their first   Capital Race.   Joe Fairless (26:56.59) Well, I would read the book that I wrote on syndication because I walked through the whole process of that best ever syndication book. So, but for this this relatively short conversation, I'd say first,   Seth Bradley, Esq. (27:04.404) Great book.   Joe Fairless (27:19.606) People have to make sure you have to make sure that people perceive you and you are actually a real estate expert and That because you might have you might have been if this your first one first deal then I'm assuming you came from some other industry or   If it was real estate, maybe you're a property manager, they don't know about all aspects of your expertise as it relates to real estate. you've got to, by having a thought leadership platform, you'll interview others who have that experience, you'll continue to learn, hone your skills, and then you'll also be associated with those who have those skill sets, and that will be helpful for you.   Once you do that, assuming that you are the expert and you are also perceived as the expert, then what I would do, and what I did actually on my very first one is I created a spreadsheet. And the spreadsheet had the name of the person, how I knew them, and then,   What I did is I wrote down all the different names and then how I knew them. So for example, I was on the alumni advisory board for Texas Tech. I was on a flag football team in New York. I wrote someone's name down there. On my flag football team, was working at different companies. I worked at different companies, so I wrote down different coworkers at different companies.   the key here for doing it this way is identifying the person. So then you sort them by how you know them. all the people from the flag football team would be sorted together. All the people from XYZ company would be sorted together. And then you identify the most influential person within that group. And you talk to him or her.   Joe Fairless (29:39.306) about your opportunity. And once you talk to him or her about the opportunity, and if they find it appealing or at least they want to learn more about it, then you can go to the next person in that group and you can name check. You can say, I was just talking to Seth about this and he's got some follow-up questions about it and I thought it also would make sense to talk to you about it too.   So then you come in a little warm with the group dynamic versus if you come in cold on an individual level.   Seth Bradley, Esq. (30:11.924) Mm-hmm.   Seth Bradley, Esq. (30:18.822) I like that man. That's a very, very nuanced strategy tidbit there. What I really heard was, you know, authenticity and authority, authenticity in that. Yeah, you've got to educate yourself. You've got to be a real estate expert if that's what you're raising capital for and authority. And then you've got to show people, you know, why you're the expert, why you know all these things, why they should listen to you to invest in something like this and even leveraging the authority of others with that.   that strategy where you go to this influential person and say, look, this person likes this deal too, and here's why. And then they can go to them and they kind of look to them as additional authority because they kind of look to them as that thought leader or that leader in general. So pretty great, man. Start wrapping this up, but this is kind of a nuanced question that I love to ask and ...   Because once upon a time I went to I went to med school for a little while and then I dropped out and because I just I hated it knew it wasn't for me and I'm going to law school and then got into real estate. So you know in a parallel universe tell me about a different version of you a different but likely version of you if you didn't exist as you do today because right now you know you're you're an apartment buyer you're a great marketer you're an entrepreneur.   Joe Fairless (31:38.164) I'd say I really enjoy coaching my daughter in soccer. I do not know soccer. I grew up in Texas. I played football. I played baseball. I ran track in that order. There wasn't a soccer option or maybe even a soccer ball in Texas when I was growing up. But I enjoy coaching and in an alternative universe, I would   I would do more of that because time is, it flies whenever I'm doing that.   Seth Bradley, Esq. (32:15.036) Awesome, awesome. All right, Joe, for our listeners out there, what can they find out more about you?   Joe Fairless (32:21.494) You can go to AshcroftCapital.com and if you're looking at passive investing or if you're an operator or someone who is partnering with others, then my conference is a good place to be. It's besteverconference.com. It's gonna be March 3rd and 4th in Salt Lake City this year.   I can get a discount code to your people too.   Seth Bradley, Esq. (32:52.51) Great, yeah, I'll drop that in the show notes and I'll see you there, Joe. So we'll shake hands in person. So thanks again for coming on the show. Really appreciate it and we'll catch you next time.   Joe Fairless (32:57.304) Sweet. Awesome.   Joe Fairless (33:05.518) You know what, in just a second, I'm gonna just tell you the code, that way you don't have to do any work. Whenever I do a podcast and someone says, I'll send it to you, I'm like, more work for me to do later. So, all right, here's a code. Hurry 25, it'll be 25 % off all ticket types. H-U-R-R-Y, all lowercase, and then number 25, you get 25 % off all tickets, except for the LP ticket.   Seth Bradley, Esq. (33:09.917) Okay.   Seth Bradley, Esq. (33:13.808) Yeah, I know then you gotta follow up.   Seth Bradley, Esq. (33:35.924) Let's roll right into these million dollar questions and then I'll let you go.   Seth Bradley, Esq. (33:44.884) Alright Joe, let's jump into this. So, how did you make your first million dollars?   Joe Fairless (33:52.185) Same way I made my last one so spoiler alert. It's it's selling when a deal exited so The is probably The seventh or eighth Deal I had one million dollars on one transaction, right? Like is that chunk about? Yeah, I   Seth Bradley, Esq. (33:55.56) Hahaha   Seth Bradley, Esq. (34:12.767) Really million dollars in your net worth   Seth Bradley, Esq. (34:17.96) What puts you over the edge there? How did you grow that first million?   Joe Fairless (34:21.626) I lost my first million before I ever came across it. That was on the very first deal. It would just be, it'd probably be through an exit of a deal.   Seth Bradley, Esq. (34:26.056) Ha   Seth Bradley, Esq. (34:35.614) Sure, yeah, and I'll bet it's probably similar. mean, how are you gonna, how are you planning on making your next million dollars? Same thing, the apartments, all about apartments, man. I love it, singular focus, that's where it's at. mean, riches are in the niches.   Joe Fairless (34:41.144) Same thing. Yep. The apartments. All apartments. That's right.   Yep.   Seth Bradley, Esq. (34:52.564) All right, you're clearly in the top 1 % of what you do. What is it about you that separates you from the rest of the field?   Joe Fairless (34:58.958) Mmm.   I do what I say I'm gonna do. And sadly, that separates me from a lot of people, not all people.   but that's a big focus of mine. And it's not about my, I recently read something that resonated and that was don't focus on your reputation, focus on your character. Reputation is such a vanity metric, but the character is who you are when no one's looking and being proud of who you are. And that's vital to me.   Seth Bradley, Esq. (35:37.524) Yeah, and it's not just saying what you're going to do to other people, but also with yourself, right? To yourself.   Joe Fairless (35:43.726) Mmm good point. Yeah when you're when when I'm on those runs and I can just stop Whenever I want But then I'll be I'll know I'll know I didn't go through this, you know, you know made up finish line that I had predetermined in my head and And that's that's there's there's something to be said there. I'm glad you brought that up   Seth Bradley, Esq. (36:10.644) Yeah, that's that's the key right? It's not just when somebody when it's dependent on somebody else or somebody else is watching It's you know, what do you do when nobody's watching and what do you do when it's just a promise to yourself? Do you follow through do you keep those promises things as easy as hey when you set your alarm in the morning and you wake up Do you do you get up or do you hit the snooze button? Like you made a promise to yourself the night before to wake up and get up when that alarm goes off Do you keep that promise?   Joe Fairless (36:15.415) Mm-hmm.   Joe Fairless (36:25.229) Yeah.   Seth Bradley, Esq. (36:39.12) Awesome. All right, brother. I think that should do it. I will see you. I'll see you at BC, man.   Joe Fairless (36:46.42) Awesome. I appreciate it. yeah, if anything you can do to help get to get the word out about the conference to your email list, I'd appreciate that also. All right. Thanks, Seth. All right. Bye.   Seth Bradley, Esq. (36:57.404) Absolutely. All right, brother. Talk soon. See you. Links from the Show and Guest Info and Links: Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en   Joe Fairless's Links: https://www.facebook.com/imjoefairless https://x.com/joefairless https://www.linkedin.com/in/joefairless/ https://ashcroftcapital.com/our-team/joe-fairless/ https://www.instagram.com/besteverpodcast/?hl=en

Podcast - LAS NOTICIAS CON CALLE DE 14 DE JULIO DE 2025 - Dejan a PR sin gas en el norte - El Vocero  Yovngchimi acusado ahora por traficar armas - Primera HoraMultan a senador PNP Héctor Joaquín Sánchez - Noticel Apagan unidades de emergencia tras expirar contrato de combustible - El Nuevo Día Educación decide que lo que tiene para cada estudiante en realidad es 2151 - El Nuevo Día 6 municipios dispuestos a convertirse en ciudades santuario - El Nuevo Día Se acaba el contrato de Metrobus - El Nuevo Día No va el impuesto al celular denunciado por Kenneth Rivera Robles en Cuarto Poder Sujeto de 25 arrestado por golpear al abuelo - Primera Hora  Embarazadas dominicanas siguen sin ir a citas médicas - Cuarto Poder/Primera Hora  Trump quiere que pagues tus deudas médicas y se queden en tu historial de crédito - Axios FDA va a cambiar reglas para bajar precios de medicamentos - Bloomberg MVC escoge nueva jefa y recogen endosos en Bad Bunny - MVCCortarían fondos federales a cooperativas, afectaría poco a las de PR - El Vocero PPD recoge dos ex PIP MVC Trump cambia y le envía patriots a Ucrania - Bloomberg Francia va a subir su gasto militar considerablemente, Alemania no consigue reclutas - CNBC Bitcoin en impresionante alzada, se repta sobre 120 mil  - CNBC30 mil usaron el tren - El Vocero Arrestan a “gobernador” de PR por fraude en Amazon - Noticel  HOY SE ORDENA DE MARTINS BBQ LA BOLSITA DE SABORDONDE SIRVEN AHORA EL POLLO ASADO. HOY PUEDES ORDENAR EL MEJOR Y MAS SABROSO POLLO ASADO SERVIDO EN LA CLASICA BOLSITA DE LA RECETA ORIGINAL PARA MAS FRESCURA Y SABOR.¡AHORA LLEGA A CASA EL POLLO CALIENTITO Y JUGOSITO!¡LLEVATE TU POLLO DE MARTINS EN LA BOLSITA DEL SABOR!MMM...HOY VOY PA MARTINSBBQ...ASADO, JUGOSO, SABROSOIncluye auspicio

You don't need to have it all together to run a successful business. But if you're dreaming of growth, there are a few unsexy things you've got to stop ignoring.✨ Episode Summary: In this episode, Jenna gets real about the behind-the-scenes tasks that most early business owners avoid—but shouldn't. Because while your business can still grow in the chaos, you'll thank yourself later for laying the groundwork now.Mentioned in this episode:

Every week, two of the Best Fans in Baseball (TM) bring you all the news and analysis you need about the St. Louis Cardinals.  This week, Daniel (@C70) and David (@iPopEditor) tag in Allen Medlock (@amedlock1) of Meet Me at Musial fame in a simulcast of the two shows.  David breaks down the pick of Liam Doyle and what that means for the near and long-term future, then bows out as Allen and Daniel talk about the first part of the season and what to look for in the second one.  A supersized show (that is the same as this week's MMM so you won't want to listen to them both)!

A Day at the AcademyIn 13 parts, By BradentonLarry - Listen to the Podcast at Explicit Novels. Don, Evelyn, & Nicole enjoy the Academy, with Orgy Night.Don awoke with a smile on his face.He slowly rolled onto his back and blinked up at the clear blue sky. Life is very good! he thought with immense satisfaction.He didn't need to raise his head to appreciate his surroundings, but he did anyway. Of course, it was a beautiful morning with a view of the countryside all around, and even that of the Resort across the river was wonderful, but those weren't the best parts. The open area at the top of the library that served as their bedroom was lovely, filled with comfortable furniture, tastefully chosen, though created would be a better word, by Evelyn, but that wasn't what made him smile like this every morning. Not at all. Asleep on the big round bed were two of his favorite women, both wonderfully naked. Closest to him was his beloved Evelyn, her dark red hair a wonderful mess obscuring her adorable face. Don took a moment to admire her lovely, muscular back and perfect, tight ass. On the other side of Evelyn, stretched out in slender, ebony sexuality was Nicole, snoring quietly.The young woman had come a long way since he had met her at the Manor's garden maze. Like Don and Evelyn, Nicole had completed her complicated quest to earn a black ring, making her what Don continued to think of as a Lord of Eros. Unlike them, though, she had yet to return to Earth, but seemed to have taken up permanent residence in "this paradise of sexual delight," as she put it. Nicole had created a brightly colored fun house she named the Rumpus Room in a corner of the Resort, and she divided most of her time between there and here at the Academy on the other side of the river.Nicole hadn't met Evelyn until after they had both gotten their black rings, but she had almost instantly developed a serious crush on Don's partner. Of course, this didn't bother Don at all, not least because this meant he got to enjoy much more sex with the lithe young woman. It was almost what people called a throuple, though it was clear to everyone involved that the primary relationship was between Don and Evelyn. Nicole didn't seem to have a problem with this and was quite happy to enjoy sharing their bed and a nice variety of other pieces of furniture, and a much wider variety of playmates.Even with Nicole's regular presence, there were plenty of nights when Don and Toshia enjoyed each other's company in the lovely, relatively quiet intimacy that could only be had between two lovers.These ruminations stirred his cock, but he decided to let the women sleep. Don had always been an early riser, and he thought they both looked too beautiful slumbering like that in the morning light to disturb.Don padded down the ramp to the ground floor of the library, silently amused by the occasional snoozing reader in the various nooks he passed. After a quick shower off to the side of the library's big doors and grabbing an apple from the Perpetual Fruit Stand just outside the library, Don headed across the Academy grounds to what he continued to think of as the Shelonda Center. He smiled at the pile of naked bodies on one side of the large Japanese-style studio. They had apparently collapsed there after a late-night orgy. He chucked his apple core high into the sky, arcing into the forest beyond, and moved to the center of an empty platform, away from the sleepers.Don took several deep breaths, centering himself, and then went into his morning ritual, performing a long series of stretches and meditation that he considered his own personal yoga. He didn't think he really needed to stretch to avoid injury, as he had on Earth, but simply enjoyed the process of waking up his mind and warming up his body.When he was done with the yogic part of his morning, he moved to the back of the platform and put on a pair of loose slacks, bloused at the ankles. Don had discovered that he preferred to have at least this much clothing on when he practiced his kung fu. Not only did he find it a bit more comfortable than vigorously working out in the nude, but wearing the pants separated this part of his life from the more explicitly sexual aspects.This was not to say that his morning practices didn't often turn into sexual activities. Sometimes he would have company. There had been informal students who he would instruct in what was becoming his own Erosian style of kung fu, and occasionally there were sparring partners. Often these sessions turned into enthusiastic bouts of licking, sucking, and fucking. When Toshia and Sarah had come to visit, right after their initial trip to the Manor, and Toshia had asked him to "show them his stuff," his exhibition was immediately followed by an intense threesome, which became a foursome when Evelyn caught up with them.These thoughts reminded Don that Toshia and Sarah were out there somewhere on their own ring quest, or quests. He wondered what kinds of things the Watchers would demand of them and what kind of sexy shenanigans would be involved. Don looked forward to getting a report filled with details next time he saw either or both of them. For now, though, he pushed such things from his mind as he settled into working through his forms, ever pushing himself to sink lower, move faster, and jump higher.By the time he was done running through his workout, the sleepers had arisen, bathed a bit in the fountain in the center of the building, and wandered off. One woman, though, remained, sitting on the edge of the fountain and watching Don as he practiced the kama form he was developing. He gave her a smile and considered her directly only when he was finished.She had lovely light brown skin, a slender but fit body, and long black hair that seemed to be hanging into the water behind her.As soon as Don put his kamas in their place on the rack, he stripped off his pants, dropped them in a bin to be laundered (by one of the blanks who tended to the Academy), and crossed to the fountain. As he approached, he saw that his watcher was simply gorgeous, with big brown eyes that watched him as he walked up. Her flat chest suited her nicely, and her hair did indeed stream down her back and spread out in the water behind her.He offered her a warm smile, his cock already beginning to rise in anticipation."That was very beautiful," she said with a lilting French accent."Thank you," he nodded. "I'm Don.""Élodie," she smiled up at him. Though Don had planned to go to the side of her to splash some water on himself, Élodie reached out to take hold of his cock and draw him to her. In another moment her warm mouth had taken his head in, suckling it, her tongue running all over it, as Don's shaft quickly thickened in her grasp.As he took the beautiful woman's head gently in his hands, encouraging her to take him deeper into her mouth and then her velvety throat, Don again thought Life is very good!Evelyn slowly drifted toward full consciousness. She enjoyed the feeling of the firm mattress beneath her, covered by the soft sheets, as well as the gentle breeze caressing her skin. She could feel the warmth of a human body next to her on the bed, and knew it was Nicole. This was partly because Nicole was snoring a little.Evelyn wasn't surprised the younger woman was still sleeping; she had been particularly active the night before. By the time she had joined Don and Evelyn in their bed, Nicole had been busy, as evidenced by the various drying bodily fluids decorating her lovely dark skin and the sweet cum leaking out of her cunt and ass. Nicole had then thrown herself into that night's threesome with enthusiasm, doing more than her fair share of licking and sucking, as well as fingering, then fisting. By the time Evelyn had begun to lose her battle against sleep, Nicole was straddling Don, riding his cock vigorously.Reaching out, Evelyn was only a little surprised to find that Don was already up and about. He had a hard time sleeping much after the sun came up. She frowned slightly in disappointment. She realized then that she would have liked to have started the day with his cock in her. She resolved to end the day that way. As she slowly pushed herself up and started crawling off the bed, Evelyn decided she should also say something to him about letting her enjoy some morning play more often.Of course, Evelyn knew she could play with Nicole, but it wasn't quite the same. Evelyn had grown quite fond of Don's penis, as well as many of his other body parts. Besides, Nicole no doubt needed the sleep.Evelyn began working her way slowly down the library tower. As she went, she looked for stray books that had been left abandoned by absent-minded and/or sex-addled readers. Every time she came across such a book, she'd simply shelve it in the nearest available spot. Part of the library's magic was that the books would automatically sort themselves and make whatever you wanted to find ready for you. Evelyn smiled at the few people she passed who had fallen asleep with books in hand or on their laps, and at several who had already awakened and gone back to reading.Like Don before her, Evelyn made straight for the outdoor shower just outside the library. As she let the XYZ-water flow over her, washing away the remnants of the night before's revelries, she thought she should add a shower or a nice tub to their bedroom on top of the tower. Evelyn frowned, realizing that she had often had this thought but somehow always managed to forget to follow through when she got back up there. Must be that damn cock of Don's, she thought with a smile.As if summoned by Evelyn's thoughts, a cock appeared before her. A dark-skinned young man stepped into the shower. He wasn't much taller than her, and not particularly athletic, though he was what seemed to be Erosian fit, which was to say in better shape than most of the men on Earth. His tightly curled black hair was short. He smiled and said, "Good morning," in a thick accent that sounded much like India's.Evelyn returned his smile and greeting, openly admiring his naked body and manhood. Though it wasn't particularly big, it was a cock, and it was getting thicker as he watched her while standing under the water running in shimmering rivulets down his ebony skin.There were three shower heads in this little, three-sided enclosure. Evelyn had taken the leftmost out of habit and because it was closest to the library. The young man had taken the rightmost, no doubt to be polite. Evelyn wasn't particularly concerned with politeness at the moment.With another smile at the stranger, she stepped over to the middle shower, which automatically switched on, water instantly heated to just the right degree. She took up some soap, started working up a nice lather with the handy sponge, and made a nice show of washing her throat and breasts, all while watching the young man do much the same. Happy to note that he was not only watching her bathe but that his sex was responding nicely, she said, "I'm Evelyn.""Neto," he smiled. He was apparently a man of few words, but that was okay, Evelyn wasn't interested in his words.Evelyn gave Neto a wink as she ran the soapy sponge down over her taut belly. She watched him watching her as he moved his own sponge down toward his cock, which was now standing out in front of him at attention. Evelyn licked her lips, thinking how nice it would be to just drop to her knees in front of him right there. Chuckling to herself a bit, she turned around to let the water rinse the soap off her chest and belly. She hoped young Neto was taking the opportunity to admire her ass.He apparently was, for she almost immediately felt a warm hand caressing her behind. This was followed by a sponge moving over her skin as Neto's free hand moved up over her back and then slipped around to her front. The sponge worked downward, spreading her cheeks a bit before exploring lower. Evelyn parted her legs a little to let Neto move the soft, soapy sponge between them. Meanwhile, his hand moved up to cup one of her breasts, squeezing it. Evelyn felt his mouth on her neck then, and she let out a loud, happy sigh.Though she was reluctant to stop Neto from what he was doing with his hand and the sponge, Evelyn turned around under the water and threw her arms around his neck, kissing him hungrily. He responded enthusiastically, dropping his sponge to the floor, and squeezing her ass tightly in his hands. She felt his straining erection pressed against her tummy.While their tongues got acquainted, Evelyn reached down to grasp Neto's cock tightly, squeezing more than pulling. She broke their kiss long enough to say, "I want you to fuck me, Neto."He grinned and nodded his understanding, which he further underscored by bending his knees a bit and hoisting her up. Evelyn laughed a bit in surprise as she wrapped her legs around his waist and held on tightly. Neto took two steps forward and Evelyn felt the wall against her back. He reached down around her left thigh, and she felt the head of his cock slipping between her labia. She nodded her approval and relaxed her grip on him enough to sink down, letting him slip inside her.Evelyn groaned as she felt his nice, hard sex opening her up and filling her just as she needed. She rocked her hips a bit, working her horny little clit against the base of his cock. She smiled at Neto and said, "Yes, good! Fuck me!"Then she was kissing him again while he began to move in and out of her grasping cunt. She used her hold on his shoulders and her legs' purchase on his hips to work her body up and down on his stiff cock, loving the way her nipples were rubbing against his naked, wet chest, how her clit was being stimulated as they coupled, and the feeling of her hungry cunt being so wonderfully used.Almost without warning, Evelyn felt her first orgasm of the day explode and careen through her body. She clenched down on Neto's cock and clawed at his dark shoulders. As she slowly came down, she found she was kissing and biting at his neck. Laughing a little at herself, she smiled at Neto. She wanted him to keep fucking her, but there wasn't any need to tell him that. He seemed quite intent on shoving into her with a steady tempo. Still, Evelyn didn't want him to work too hard for his orgasm."Put me down," she said.As soon as she could, Evelyn unwrapped herself and put her feet on the ground. When Neto's cock slipped out of her, she quickly caught hold of it. She wasn't done with that yet.With the water still pouring down over her, Evelyn turned around and leaned forward, supporting herself against the wall with her free hand. She tossed her soaking wet hair around as she looked over her shoulder with a suggestive smile. Neto grinned and clearly understood what she had in mind, for he moved up behind her, bent his knees a little, took his cock from her hand and slowly, deliberately pushed it up into Evelyn's cunt.Pushing back on him with both hands on the wall and water spraying all over her back, Evelyn said, "Yes, that's it! Fuck me!"She was up on the balls of her feet as Neto drove into her with rising passion. She wanted him to fill her with his seed, but she suddenly wanted more than that. Shifting her weight a bit, she supported herself with one arm and slipped her now free hand down to begin stroking her clit. She felt Neto's cock swelling inside her as her fingers were strumming furiously at herself. When he groaned and she felt him shoving hard into her, his spasming cock pumping hot cum deep into her, Evelyn gave herself up to another orgasm, this one loud and long. As she shook there suspended between cock and wall, rained on by the shower, she felt Neto's cum leaking out of her and running over her fingers.She smiled to herself and thought Another beautiful day in Eros!It was almost noon when Nicole woke up. She blinked at the bright sun overhead, wishing for the occasional cloudy day. Though she knew that there were parts of Eros with less persistently perfect weather, here in the Resort-Rendezvous River valley it was always a glorious late-spring/early-summer day. Nicole had to admit, it was getting a bit monotonous.Then she remembered all the fun she'd had the day and night before, and all the fun in the years before that. She smiled and stretched on the big bed atop Evelyn's library. Though she was half-tempted to just lie there until Don and/or Evelyn came back, she knew she'd sooner find some fun if she went looking for it. And, besides, she was hungry.Nicole devoured a whole apple and a banana before she got into the shower, where she scrubbed herself clean of her previous exploits, so that she might cover and fill herself with the fruit of today's play.Looking around for inspiration, Nicole's eyes settled on the big pavilion that served as the school part of the Academy. She had seen both Evelyn and Don attempt to teach there. Evelyn was better at keeping an actual class going, perhaps because philosophy was more conducive to unstructured discussions than Erosian history or geography, or whatever Don was up to, but inevitably, and predictably, the classes evolved into small or large sex parties. With a saucy smile and an amusing idea, Nicole set off for the pavilion.There were only a handful of people lounging about the area as Nicole made for the large cabinet at the intersection of two of the movable "classroom" partitions. She wasn't in the least surprised to find that the cabinet had exactly what she was looking for when she opened it. She put on the white lab coat and buttoned it up. Of course, it fit her perfectly, though with no clothes underneath it wasn't really doing a good job of covering her.Struggling a bit with the bulky easel and the poster she'd gotten from the cabinet, she set up her instructive display next to the desk, and then went to the blackboard to write, in large letters, "Anatomy 101 with Prof. Nicole."Chuckling a bit to herself, Nicole brushed the chalk off her hands, picked up the handy pointer-stick-thingy, moved around to the front of the desk and half-sat, half-leaned on its edge, and waited. It didn't take long before a few people moved closer, no doubt out of curiosity. She looked up and counted four potential students, one woman and three men. It didn't seem like it was reasonable to expect any others to join in anytime soon, so she began with, "Hello class. I'm you're instructor today, Professor Nicole. Before we get into things, we should take a minute to introduce ourselves. I just told you who I am, so it's your turn. Let's start with you."She indicated the "student" furthest to the right, an older, white guy with black hair and piercing blue eyes who, with a noticeable Russian accent, announced that he was Pyotr.Next was another white guy, who Nicole thought was her own age or younger, who flashed her a smile and said, "I'm Levi." He was quite muscular and had green eyes and a European accent she couldn't quite place but found extremely sexy. Levi was already the teacher's pet.The third student was a dusky-hued, middle-aged Indian fellow who introduced himself as Viyaan. He seemed to be as interested in Levi as Nicole was.Finally, all the way to the left, was a pretty blonde with an athletic body featuring nice full tits. Her hair was curly and fell to her mid-back. She had dark skin for a blonde, but that just made her more attractive. Nicole guessed she was closer to Viyaan's age than Levi's or her own. She smiled at Nicole and the guys and said her name was Allison."Very good," Nicole smiled as she pushed herself up off the edge of the desk. "Welcome to human anatomy. Today we'll be focusing on the external sex organs."She used the pointer to gesture to the displayed poster, which showed diagrams of both male and female genitalia. It amused her a great deal to be pretending to teach such a topic here in Eros where everyone was quite familiar with the subject matter and had plenty of visual aids available. Regardless, she forged ahead."Who knows what these are called?" Nicole asked. "Pyotr?"The older man grinned and said, "Balls.""Yes, good," Nicole nodded, "but what about their official name?""Testicles," Levi said with that charming smile.Nicole smiled back at him, "Excellent! That's right. What about this?"Nicole worked through all the parts and terms she could remember from her last anatomy class, which she now realized had been years ago, in Erosian time. It only occurred to her part way through that it would have been fun to make up silly names for all the body parts and filed that away for next time. After working through each part on the poster, she quizzed them by pointing to random spots and calling on her "students" to name them.She was a bit surprised to find that the whole thing was a lot of fun. Nicole could now see how Don and Evelyn could be teachers back on Earth. Still, given the way Levi's flirtatious demeanor was making her cunt all nice and warm, Nicole thought she lacked the fortitude to teach without getting herself into serious trouble, at least on Earth."Very good, class," Nicole smiled at her four students. "But you don't need to be able to identify these wonderful things on silly diagrams, do you?" She emphasized her question by tossing the poster off toward the cabinet in the corner. With a twinkle in her eye she said, "We need to be able to find them out in the wild. I need a volunteer."Unsurprisingly, Levi's hand shot up. With a laugh, Nicole gestured for him to come up and had him stand in front of the desk facing the others. She was quite pleased to note that he seemed to have a rather long cock that was already swelling with anticipation."Now, who wants to come up and show us what they've learned on our real-life subject?"Nicole was thinking that if no one volunteered she'd be happy to get directly involved with the demonstration. However, though Allison was smiling approvingly at Levi's body, it was Viyaan who raised his hand."Come on up, then, Viyaan," nodded Nicole. "Show us Levi's glans. Good, now the testicles. Oh, a little more gently perhaps.""At least your hand is warm," Levi laughed."Okay, now the shaft?" Nicole prompted. She didn't know how anybody could get that one wrong, and Viyaan immediately grasped Levi's impressive length. He promptly began to stroke it slowly, watching as it began to expand in his hand.Nicole snickered a bit to herself at the expression on Levi's face, which was torn between surprise and titillation. She suspected the muscular cutie hadn't ever had a man stimulate him so. The fact that he was getting so visibly aroused by the slow hand job suggested that he wasn't exactly unhappy about the situation.Nicole said, "Very good, Viyaan. Now, Allison, why don't you come up here so Pyotr can show us he's been paying attention?"In another minute, the fit blonde with the big tits and a lovely puffy cunt was sitting up on the edge of the desk as Pyotr showed that he did in fact have a good understanding of the material. Nicole grinned and said, "Now we didn't cover this, but do you know where her g-spot is?"

This is a free preview of a paid episode. To hear more, visit www.louiseperry.co.ukMy guest today is Holly Lawford-Smith, a philosopher, author and associate professor in Political Philosophy at the University of Melbourne. We discussed her latest book, titled 'Feminism Beyond Left and Right', in which Holly argues for an expansive definition of feminism that untethers it from its association with the Left. The MMM podcast can also be…

This week, we're talking the Versailles Incident in France, Liverpool's Bold Street glitches, the Kersey Village mystery, and a vanishing hotel in Montélimar. These aren't tall tales—they're backed by witnesses, investigators, and evidence so weird it'll make you wonder if time's just a shaky house of cards waiting to collapse.   Two women strolling Versailles in 1901, suddenly surrounded by 18th-century nobles in powdered wigs. A cop in 1996 Liverpool dodging 1950s vans on a street gone retro. Three kids in 1957 stumbling into a medieval village that shouldn't exist, and a hotel vanishing—photos and all—after a night's stay in '79 France.  We've got firsthand accounts from stunned teachers, cabbies, and cadets—people who didn't sign up for this—plus locals and researchers trying to piece it together, all asking: what the hell just happened? I've got questions for you too, because I want your take on this madness—is time bending, breaking, or just messing with us? Whether you're a believer ready to chase these glitches or a skeptic daring the universe to prove it, you're in the right place. Let's slip through time—don't say I didn't warn you if you don't come back the same. We'll see you on the inside..   ----- TIME STAMPS: 0:00 - Sliding Out of Your DM's & Into Time Space 1:19 - Intro 2:39 - The Perfect Segue 4:23 - Rate, Review, Support The Show  5:23 - The Butterscotch Gang  7:33 -  STORY: The Versailles Time Slip 8:39 - Crime Break  12:53 - Folie A Deux (More Like Folie A Don't, amirite?)  14:53 - Ghost Sightings v. Unwarranted Claims of Folie A Deux  19:23 - Shout Out Fall Out Boy  20:23 - Bring Back Powdered Wigs  22:23 - Crime Break 2: The Helicopter Is Still Flying Around  22:33 - STORY: Time Slips on Bold Street, Liverpool  23:23 - (We Don't Condone Gang Violence)  28:53 - "Mind Blowing Theory"  32:23 - STORY: The Kersey Village Mystery (Suffolk, England)  35:39 - Crime Break 3: Doth Helicopter Still Flyeth   38:38 - Christian Spins Us A Yarn  40:13 - Christian Pitches The Multiverse 41:13 - Don't Put Math In Books, Mmm?  41:53 - STORY: The Montélimar Vanishing Hotel – Montélimar, France 50:23 - Don't Fact Check the Spooky Ghost Bois  51:23 - Please Explain Time Slips To Us… 55:33 - A Sleepy Haunting Lullaby Outro _____________________________________________ +PRODUCERS: Eric Long, Daniel Heng, Anthony M,  +BECOME A PRODUCER: http://bit.ly/3WZ3xTg +BUY A $9 SHOUT-OUT: https://holler.baby/thefreakydeaky The Twilight Zone meets Mystery Science Theatre 3000 meets an uncomfortable Thanksgiving dinner conversation with your in-laws. TFD is a weekly paranormal comedy podcast featuring real ghost stories, Cryptid lore discussions, and true paranormal experiences hosted by believer/skeptic in-laws. Recorded in an undisclosed location somewhere in the beautiful woods of Wasilla, Alaska. +SUBMIT YOUR (TRUE) STORY: —Email: thegang@thefreakydeaky.com   —Voicemail: 801-997-0051  +WEBSITE & MERCH: —Website: www.thefreakydeaky.com  —Merch: www.thefreakydeaky.com/store  +JOIN THE DISCUSSION: —TFD Facebook Group: https://tinyurl.com/tfdfb   —Instagram: https://bit.ly/2HOdleo   —Facebook: https://bit.ly/3ebSde6 

Sex zu dritt ist die häufigste Fantasie überhaupt

Jessika Ödling & Jonatan Ehn från DEMA dyker tillsammans med Björn ner i den ständigt föränderliga världen av marknadsmätning. De utforskar hur varumärken gått från enkla klick-baserade KPI:er till avancerad Marketing Mix-modellering (MMM) och incrementality-tester, vilka verktyg och processer som krävs för att lyckas, och hur mindre varumärken som AskIt hittar och skalar kanaler som verkligen driver tillväxt. 02:12 ROAS och MMM som tog månader att köra03:23 Vad är mätning? – klicken vs. MMM vs. incrementality04:07 API-revolutionen – snabbare data från plattformar05:53 KPI-balans – definiera källdata och beslut i förväg06:18 Rätt verktyg – börja med besluten, välj teknik därefter07:24 Mätning juni 2025 – privacy-safe incrementality och plattformsintegration17:04 3–5 år – sömlös, hands-off-mätning med incrementality som grundHär hittar du DEMA, Jessika & Jonatan:https://www.dema.ai/ https://www.linkedin.com/in/jessika-odling/ https://www.linkedin.com/in/jonatan-ehn-54b6025b/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

Podcast - LAS NOTICIAS CON CALLE DE 7 DE JULIO DE 2025 - Proponen subir la luz para pagar pensiones de empleados, para pagarle a LUMA, a Genera y la deuda todavía no se ha terminado - Cuarto Poder Trump amenaza con 10% de tarifas adicionales a países que se unan a los BRICS - Bloomberg No hay efecto adverso en agricultura local las deportaciones - El Vocero Van 81 vidas perdidas, buscan familia boricuas en Texas - Primera HoraQué jurado lo encuentra culpable, sujeto asesina al que golpeó a sus hijas - Telemundo Genera solo podría reclamar 5.9 millones en ahorros y no los sobre 40 millones que solicitaban - El Nuevo DíaPresos pacientes mentales aunque son inimputables - El Nuevo DíaJuan Saca justifica solicitud de aumento para pagarle al sistema 77 de cada 100 viven con obesidad - El Nuevo Día  Van a gasificar a Cambalache - El Nuevo DíaJosué Colón plantea dudas de si puede Genera seguir operando - El Nuevo DíaPiden divulgar los incentivos de las zonas de oportunidad ante falta de transparencia de info - El Nuevo DíaNegociado de Energía plantea renegociar con empresas de generación temporera por 10 años - El Nuevo DíaDramático aumento de leche extranjera importada - El Nuevo DíaNuevo alcalde para Gurabo en agosto - El Nuevo DíaCentro de estudios avanzados apretado y con poca matrícula - El Nuevo DíaGastamos 320 mil billetes en las escoltas de Wanda Vázquez - El Vocero Netanyahu llega a Washington para negociar con Trump - NYT Tarifas con países que no han negociado empiezan el 1 de agosto dice Trump - Bloomberg Aumento dramático en casos de sarampión - Axios 4 boricuas para el juego de estrellas - MLBSargazo hay que saber disponerlo - El Nuevo Día Van a gasificar Cambalache aunque no saben cómo - El Nuevo Día  HOY SE ORDENA DE MARTINS BBQ LA BOLSITA DE SABORDONDE SIRVEN AHORA EL POLLO ASADO. HOY PUEDES ORDENAR EL MEJOR Y MAS SABROSO POLLO ASADO SERVIDO EN LA CLASICA BOLSITA DE LA RECETA ORIGINAL PARA MAS FRESCURA Y SABOR.¡AHORA LLEGA A CASA EL POLLO CALIENTITO Y JUGOSITO!¡LLEVATE TU POLLO DE MARTINS EN LA BOLSITA DEL SABOR!MMM...HOY VOY PA MARTINSBBQ...ASADO, JUGOSO, SABROSOIncluye auspicio

Sales Coach Dallas Travers is SPILLING today... She's telling the tale of how she turned her business around from a slow and steady decline, to massive list growth and an influx of sales within 6 months.⭐️ Join BUNDLICIOUS:  https://parkdale--dallastravers.thrivecart.com/bundlicious/6824f1400f601/(Ps. this is my affiliate link for Dallas' program!)ALSO IN THIS EPISODE:00:00The Importance of Email List Growth02:59Understanding Bundles for Email List Building05:50The Mechanics of Hosting a Bundle For Your Business08:49The Benefits of Collaboration and Community for Growing Your Business11:53The Bundlicious Program and Its Impact✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new

**Special note to our listeners** Love the show? Help us keep the conversation going! Become a paid subscriber through our ⁠⁠⁠⁠Substack. ⁠⁠⁠⁠Your contributions help us continue to make content on issues related to the Asian-American, immigrant, modern parent experience.THANK YOU to our super awesome listeners who have already signed up!******************************Peeing yourself. Hair loss. Boob deflation. Hokas. Turning grey. To Spanx or not to spanx? Yeah we're not spring chickens anymore but we're also not.... quite... old? We give the real talk on what's going on with our bodies as we hit 40... the weird, the beautiful, the ugly, the contradictory and the funny... in true MMM fashion.

Christoffer Lötebo, medgrundare Precis, gästar podden Framtidens E-Handel och ​​delar med sig av sin resa från Google till att bygga ett partnerägt byråimperium med 650 MSEK i omsättning. Vi dyker in i allt från visionära misstag och lärdomar kring företagskultur, ledarskap i olika faser, riskhantering och likviditetsbuffertar, till en djupgående genomgång av förvärvsstrategi, och nyckeltal för byråvärdering och hur teknologiplattformar.3:50 – Meta & Google som internet­finansiärer – hur deras annonsmodeller byggt hela webben.10:30 – “Definiera morgondagens marknadsföring” – växer fram över tid.12:29 – Intern värderingsmodell, optionsprogram och aktieuttag vid grundarens exit.17:53 – Kreativ satsning - 25 % av teamet idag fokuserar på content.19:11 – Fem förvärv för geografisk spridning och kompetens.21:01 – Ledarskapsfaser: Hur man går från 10 → 100 → 500 pers och bygger andra ledare.35:49 – Riskhantering: “Bolt on” likviditetsbuffert & kreditlinor – använd när det lugnt, inte tvärtom.42:42 – Djupdykning i förvärvsstrategi: När, varför och hur stora cash-/equity-andelar.64:35 – Data-ETL, binding signals, MMM och budgetoptimizer.76:06 – AI i e-handel: Konsument-touchpoints och intern effektiviseringsmaskin – ingen “quick goldrush”.Här hittar du Christoffer, Precis & Alvie:https://www.linkedin.com/in/christoffer-l%C3%B6tebo-1a1ba420/ https://www.precis.com/ https://www.alvie.io/ Sponsor:https://www.ohjay.co/ https://www.soscalemedia.se/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

In this MM+M Fast Break, MM+M's Heerea Rikhraj sits down with Dr. Julius Wilder to chat about “Steps Ahead”, a new documentary focused on the issue of health equity and health disparities folks in Durham, North Carolina face. The documentary was produced in collaboration with Health Monitor Network. Check it out here.  Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don't wait—use promo code PODCAST for $100 off your individual ticket. Click here to register! AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Jason and Jeff discuss how to manage long-term investment strategies with short-term information. Inspired by a Patreon member's question, they delve into the challenges investors face when trying to balance immediate news and quarterly reports with the vision of holding stocks for decades. 00:15 The Origin of Today's Topic00:53 Balancing Short-Term Information with Long-Term Goals02:17 John's Suggestion and Our Approach04:44 Identifying Long-Term Value Drivers05:03 Secular Tailwinds and Industry Analysis06:44 Challenges in Renewable Energy and EVs11:18 Competitive Advantages in Investing13:55 Economic Moats and Market Disruptions23:23 Resilience to Economic Conditions28:03 Healthcare Technology and Long-Term Trends31:50 Discussing Intuitive Surgical's Long-Term Growth36:06 Amazon's Strategic Spending and Long-Term Vision39:00 Meta's Year of Efficiency and Market Recovery40:03 Evaluating Enphase and CrowdStrike's Market Position52:56 Investment Strategies and Portfolio ExamplesCompanies mentioned: AAPL, AMZN, BA, COST, CRWD, ENPH, FSLR, GOOG, ISRG, KO, MELI, MMM, ORLY, TSLA, NIO, S, SEDG, STEM*****************************************Join our PatreonSubscribe to our portfolio on Savvy Trader *****************************************Email: investingunscripted@gmail.comTwitter: @InvestingPodCheck out our YouTube channel for more content: ******************************************To get 15% off any paid plan at fiscal.ai, visit https://fiscal.ai/unscripted******************************************Listen to the Chit Chat Stocks Podcast for discussions on stocks, financial markets, super investors, and more. Follow the show on Spotify, Apple Podcasts, or YouTube******************************************2025 Portfolio Contest2024 Portfolio Contest2023 Portfolio Contest

Kiera is joined by Ryan Isaac of Dentist Advisors to dive into DSOs. They discuss such questions as: Are they the best financial choice for your practice? The best life choice? Are the horror stories true? And so many more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and I am freaking jazzed for today's podcast. It has been way too long. Me and this guest talk quite often on like life and personal and business, but podcasting it's been a hot minute. I've got Ryan Isaac from Dentist Advisors, my personal advisor, one of my dearest friends. I think we're siblings in another life. Ryan, welcome to the show today. How are you?   Ryan Isaac (00:07) Mm-hmm.   Thank   Thank you.   I'm really good. just realized I was trying to hit mute and cough, but I hit like a chapter marker instead. So there you go. To your listeners or your ⁓ editing team, then there's a chapter marker while I'm coughing. So in your intro. Yeah. Tis the season.   Kiera Dent (00:35) You're welcome. Yeah, that's fine. I'm   okay with it. This is real life. We're sitting on, I mean, Ryan, you're sitting on the couch. I should get like my posh chair. I've been considering changing up my podcasting zone. Yeah, of course. All of us can see it. We're excited for that.   Ryan Isaac (00:40) Hahaha   Can I show you? Can I just give you a little vibe check here? I mean, it's actually, that's   the ocean. I'm on a little summer getaway for a second. So yeah. Yeah.   Kiera Dent (00:54) my gosh.   That's amazing. So that's Ryan's   life. Ryan's living his rich life over there. He's like truly. So, okay. If you're new to the podcast, Ryan is my personal advisor. Like truly he actually works on. We talk about my life. He's helped me make some really good decisions and not make some bad decisions. So I feel like financial advisors. My best advice is you gotta just find someone you trust. And I know Ryan is way more conservative than me, but cares about me as an individual so strongly. And Ryan, huge kudos to you.   And so we talk about it a lot, but something we talk often is like, what's our rich life? And I remember Ryan for years, you were like living in your van, truly driving to California all the time to be by the beach, because you love surfing so much. So it just makes me so happy to see that you are living your best life by the ocean. You're doing what you teach all of your clients to do of living their version of a best life. Something that we try to do in dentistry and dental team too, like, hey, let's help your business provide you the best dream life you want. So that's Ryan.   Ryan Isaac (01:36) Yeah.   Thank you.   Yeah, yeah.   Yeah, thank you. And there's no there's no right way to do that. I mean, everyone has their own thing that's worth the money or worth spending on. We're just kind of joking around about this, too. There are people who will sit in ⁓ small rentals or apartments on millions of dollars because to them having lots of security and liquidity is more valuable than houses or everyone's got something different. But, you know, we're all we're all chasing it, hopefully.   Kiera Dent (01:57) Catch y'all.   I think it's called the like emotional ROI and what helps you sleep at night in your financial world. So Ryan and I usually get on the podcast and we'll talk about finances. I mean, obviously dentist advisors, Ryan do a spiel. What is dentist advisors? Just so people know. I think you guys are financial advisors for dentists specifically. I'm not a dentist, but I can speak honestly, but a spiel. And then we're going to actually go like a hard left turn of what we're going to talk about today. Like really.   Ryan Isaac (02:26) Ooh. Uh-huh.   Yeah. Thank you. ⁓   Yeah, yeah, our   on ramps coming up here really soon. We got to get over it. We got to get into the right lane. Dentist advisor started ⁓ almost A Team years ago now with me and Reese Harper. Shout out to Reese Harper. And yeah, we were dedicated to being ⁓ an independent fiduciary fee only ⁓ advisor for dentists to manage investments and give financial advice. Ultimately,   Kiera Dent (02:51) Yep.   Shout out to Reese.   Ryan Isaac (03:17) you know, a dentist path through school and debt and taxes and all the stuff they go through, ⁓ you know, buying a practice, building businesses. There's no reason why all of that should not pay off every it should pay off for every dentist. There is enough money to be made in dentistry. And so our job really and you kind of said this with the you know, in the intro, ⁓ I really do feel like just protecting my clients, you know, and that's a philosophy that we've.   built into our business. There's no reason why dentists shouldn't make it to the life they want and to the finish line financially. so, you know, ⁓ it's more about consistent, small, good decisions for long periods of time and avoiding like a few big mistakes that could derail you forever. So yeah, we have a custom financial planning process, ⁓ a lot of like reporting and data, and we just manage and track ⁓ dentist finances and make sure they end up in a good spot, safe and healthy and   Happy, hopefully.   Kiera Dent (04:15) which I love about you guys, Ryan, and I really think you guys do a great job. And this is something you've taught me. And we have a friend who said a great quote that I feel should be your quote. I can't give it like, so you can take it and like make your version. But they said like regular investing is like vanilla ice cream. It won't make anyone jealous, but it always tastes good. And I felt like that's such a great way to look at how you've taught me how to invest. ⁓ At the end of the day, it's just a small, consistent thing. So I think Dentist advisors does really well. And Ryan, something you've done for me. ⁓   Ryan Isaac (04:24) well. Okay, okay.   Mm.   Mm-hmm. Mm-hmm. Mm-hmm.   .   Kiera Dent (04:44) Like it's so dumb, but I know you're watching me and I know like when I, like you're really not watching me, but I feel like you're watching me.   Ryan Isaac (04:49) Yeah, well, let's   hold that disclaimer here for a second. I see your numbers. I see your accounts. I see your emails. Every time you save money, I'm like, Kiera, good job in the email thread. Gold stars. Yeah.   Kiera Dent (04:53) Like, I know he's not, like, he watches my account for sure.   That's   all it is. And I just know having Ryan there where I need to send it in every single month of what we're going to invest. We've talked about the plan has been such a game changer for me. So that's why I love Dentist Advisors. And like we said, we're now like taking our off ramp because Ryan and I want to talk about DSO sales. I think this definitely implies to a financial advisor. We have a lot of clients that we send to Dentist Advisors. We work such hand in hand with both sides. Like we love what you guys do. You love what we do. It's   Ryan Isaac (05:19) Mm-hmm.   Kiera Dent (05:30) Truly like the best peanut butter and jelly sandwich or whatever your favorite. If you want this to be meat and cheese, peanut butter and honey, whatever it is, I think it's the best duo. Yeah, exactly. That is the best. Captain Crunch, but would you rather Captain Crunch or Reese's? Or.   Ryan Isaac (05:37) Captain Crunch in 2 % milk, you know.   No. I would actually say   fruity or cocoa pebbles, to be honest with you. Or cinnamon toast crunch. Can we arrive there? Okay.   Kiera Dent (05:52) We both disagree on that. So cool. Okay, can handle Golden   Grahams or are we like back to the s'mores run? Remember the s'mores Golden Graham?   Ryan Isaac (06:00) Yeah, I do remember   the scores. How are we like not landing on the same one at all? What about honey butches of oats? Wow. Okay. ⁓   Kiera Dent (06:05) It's okay. That's fine. I'm not like the biggest serial fan and I go through phases. I love Lucky Charms, but I'm not joking.   Those marshmallows give me the chills. Like I can't crunch into it without it being like full body chills. So I don't know. weird. But back on this. So we've actually had a lot of clients that are debating of do I sell? I sell to a DSO? And I'm like, talk to freaking Ryan.   Ryan Isaac (06:18) Yeah, it's like biting Styrofoam. Okay. All right. Okay. Okay. Anyway. Yeah. Yeah.   you   Kiera Dent (06:32) I don't know what you want to do for your retirement. I have no clue how this is gonna impact you with your taxes. I don't know all the stuff, but what I do know is I'm a freaking miracle girl, so we're gonna get you top dollar for your cell, but like let's talk DSO. Cause also like DSO to not DSO, like I don't know Ryan, there's a million things. So let's Rift. You wanted to talk about this. I love this. Let's do it.   Ryan Isaac (06:41) Yes.   Yeah, yeah. Yeah,   well, and so you said something a few minutes ago about ⁓ dentist investments. And yeah, like our job is to help manage investment money for people ⁓ in a really long term kind of boring way, if we're being honest. But yeah, it's very yeah, it's just like it'll be there forever. Just let it do its thing. But the biggest investment any owner is going to have is their practice. And that is the thing   Kiera Dent (07:08) vanilla ice cream ish.   Ryan Isaac (07:18) is why you and a team is so important because the thing they should protect above everything is their practice investment, their business investment. There's nothing more impactful to a dentist's entire life and not just their money, but their entire lifestyle, probably their mental health, their wellbeing, where and who they spend their time with. So it is by far the most important factor in all of this. And so the world that we're in now is that   DSOs are an option to sell to, to work with, to become a part of. They are in some shape or form, you know, supposed to become the majority of the industry in the future. I think that's a broad category. think the category is more like group practice will become the majority of the industry. I'd love to hear what stats you've heard and what you actually see. think people talk about, you know, 60 to 70 % consolidation in the industry.   becoming some kind of DSO or group practice. ⁓ yeah.   Kiera Dent (08:19) Yeah, I was actually at an AI conference with   that just literally this last week. And they said that they're estimating 65 % of the market will become in the DSL world in the next like five to 10 years. So I think a lot of people are expecting, which is so funny to me because I remember, gosh, I think I was Mark, this is a long time ago, we were at the dental college. And so we're probably talking like,   Ryan Isaac (08:32) Uh-huh.   Yeah, okay.   Kiera Dent (08:46) 2018, 2019, I remember talking to the students, like, what do you think is gonna happen? And I'm like, I know I'm unpopular, because even Mark wasn't on board with this. And I'm like, I think I'm unpopular, but I'm pretty confident DSOs will be the future. And they're like, you're full of it. They're like, there's no way. And I'm like, I mean, I'm not emotionally invested in this, but if I look at what's going on, my husband's in healthcare. This is what happened to pharmacies. This is what happened to mom and pop shops, like for medical.   Ryan Isaac (08:57) Mmm.   Yeah.   Kiera Dent (09:14) I cannot think for one second the dentistry and with the EBITDA like offers that you're getting, it doesn't matter. And Jason, were talking about this the other night. I'm like, even if doctors want to have a legacy practice, that's great. You sell to this person, but this person now is younger. They have more debt and DSOs is like one bad day and this DSOs right on their doorstep. They're going to sell. Like it's just, I mean, you've got to some really strong guts around you to not think about a DSO. And I think DSOs,   Ryan Isaac (09:42) Hmm.   Kiera Dent (09:44) can often hit you at emotional times. Like Brian, you know me. There have been times that I told you like someone offered me a buck for Dental A Team, they could have it like one bad day. It's just like shirt. Like everybody has it in business ownership. So I think that that's where the DSOs are super attractive to people. But like I was talking to an office yesterday who's considering working with us and they're like have a one year buyout. And they're like, we're thinking about doing this DSO. And I was like, all right, but like what's your ultimate end game? What are you trying to achieve?   Ryan Isaac (09:46) Mm-hmm.   yeah. Yeah. yeah. We all have those days. Yeah.   Kiera Dent (10:12) you met with other people to talk about DSOs, there are other options and he's like, well, it's too big for these partners to buy. I'm like, well, it's actually not like there's ways for partners to buy you out if you want. think it's just, DSOs feel like the easy button, but I don't know if they're really easy. And I think that that's where I'm a little bit on the fence and I'm super jazzed for us to rift on. Is it really the best financial choice? Is it the best life choice? I don't know, Ryan, you know, the finances more than I do. just.   Ryan Isaac (10:14) It's on.   Mm-hmm.   Same. Yeah.   Yeah.   Kiera Dent (10:40) I do good job of helping people get their assets where they want them to be. So they have choices and options of what they want to do.   Ryan Isaac (10:42) You do.   Yeah, so I think, you know, it makes a lot of logical sense, especially the way it started with DSOs, that it would have gobbled up a lot of the industry. Hearing 70 % made a lot of sense to me. Maybe we're just in a dip in a lull, which we totally have become, we've entered into that because of the, you know, the debt and rate situation that happened over last few years in inflation and, you know, just interest rates. Money got really expensive. It was hard for a lot of companies to grow across a lot of industries.   And, uh, but, and I, I'm, uh, I want to say these statistics correctly, uh, from smarter people than me in the DSO space. I think there's something like maybe, you know, 350 to 400 technical DSOs in the country right now. And I've heard in multiple sources that up to a third of them are in some kind of financial receivership right now. Meaning, and I know you've seen this with clients too. DSOs have grown and they purchase and they borrowed money and then   rates hit them and they grew too fast. They went ahead of themselves and they defaulted. And ⁓ there are some major DSOs, huge ones that I did not ever think would happen that went into default that are going bankrupt that are changing ownership. ⁓ People are losing their equity money, they're not going to get their payouts. ⁓ And they're they don't own their practices anymore. I mean, there, we have some clients in that situation. So   Yes to the consolidation in the future of that because of just that's the nature of economy sometimes in industries. And I don't know if it's going to hit 70. I don't know. It makes me wonder. ⁓ Those multiples are down a lot than they than they used to be. And they'll probably you know, they'll probably fluctuate, come back up a little bit more when money gets easier. ⁓   Kiera Dent (12:22) I don't know anything.   Ryan Isaac (12:36) Also, I think people are getting a little bit wiser to it. Do you see this? I mean, let's say three to five years ago, it was the most exciting thing to get an offer sheet across your desk and be like, know, some multiple of you, but this is insane, I'm done. I do find people way more hesitant and not as excited about that number anymore. What have you seen with that when people see those initial numbers?   Kiera Dent (12:47) Made it.   think people are way smarter. think the grads coming out of school have been trained on business a lot more than say dentists 20, 34 years ago are trained and not to say dentists 20, 30 years ago weren't. I just think it wasn't like we weren't talking EBITDAs. You weren't selling like this. So you didn't there was no need for it. ⁓ And I think in the past, I think the reason people are more skeptical right now, Ryan, is because they're hearing the like horror stories coming through. So people are like, hold on. Maybe it's not as like   Ryan Isaac (13:12) It's different. Yeah.   Kiera Dent (13:28) rosy as it was. I honestly like DSOs might be a little bit of dentistry's dirty secret. Like there's a small piece of me feeling that way and not all DSOs I'm not here to blanket statement it, but I do think there's like, think the dentist is the one getting ripped off in the whole scenario. like, because Ryan helped me, this is where I, guys welcome. This is what Ryan and I used to talk about off camera, but I'm just going to like have the conversation here because I'm curious. So your clients, okay, so hold on.   Ryan Isaac (13:43) Mm-hmm.   Yeah, let's do it. Yeah, huh?   Kiera Dent (13:58) answer your question, no, they're not as excited about it. And also I think that they're being flooded with a bajillion offers. And so almost like overwhelm of who the heck do I have? Who do I trust? Who do I know? 400 DSOs out there. They're being bombarded every single day. I have heard dentists tell me they get four to five offers every single day of a DSO, which is why I'm like one bad day, you click open an email and like bottom, bottom, there you go. So I do think Bron and Man.   Ryan Isaac (14:02) Yes.   Yep. Yeah.   Yeah, you're done. Like, yeah, that's the buyer. Yeah, take it. Yeah.   Kiera Dent (14:22) Brandon Moncrief with Dental Transitions is probably the smartest DSO man I've met and I think you and I have circled. He's really brilliant on like who he knows offers that you can get like he kind of knows how to navigate the DSO world of what you want, which I think is awesome. But what I'm curious on Ryan. Okay, so you said you have clients. So when you sell to a DSO, there's lots of different makeups of how they can do these deals for you. But let's say there's I think the most standard one I usually hear is they pay you about 50 % of your practice is worth like you're giving it to them.   Ryan Isaac (14:24) Yes.   Yeah, I still send people there. Yeah.   Mm-hmm.   Kiera Dent (14:52) You also have them 50 % in equity in their business, hoping like with stock shares, hoping that it builds and that's like basically your payout. So it helps with tax. It helps with like future investments of the EBITDA. Those are the things that they're going to be dealing with. But my question is, so like your clients, they sold, they don't own their practices anymore. They're an associate there now ⁓ and they're getting paid. They don't have to do the management, billing's taken off of them, hiring, all that. But let's say these, so let's say I sold to Ryan Isaac DSO.   Ryan doesn't have a DSO just for clarity, but let's pretend I'm dentist. We got to make sure I don't want him getting in trouble. He's a financial advisor. So Ryan doesn't have it. okay, we're selling, okay, lies. We're selling it to Captain Crunch DSO. All right, let's just go safe. Captain Crunch DSO. Captain Crunch buys me. I'm now, I got my 50 % payout. have 50 % equity in Captain Crunch DSO and I'm now working as a dentist there, but I don't own my practice anymore.   Ryan Isaac (15:23) Yeah, just so we're clear here. Yeah, yeah. I've highly regulated. Yeah, might be in trouble for that.   Kiera Dent (15:49) Captain Crunch DSO is growing, growing, growing. Everything's looking good. I've got my stock in it. Captain Crunch loses its funding. They go bankrupt. What happens to me? Because odds are they go bankrupt. Another like lucky charms DSO is going to come buy Captain Crunch. Like they get a penny, dollar. What happens to me as the dentist when Captain Crunch goes under, but then lucky charms comes to buy me. How does that work for me as a dentist?   Ryan Isaac (16:02) Yeah.   Yeah,   I'm watching that happen right now with a gigantic national specialty DSO with some clients. And what has happened is that their equity money is likely gone. So they got their payout money.   Kiera Dent (16:19) Mm-hmm.   Even   with Lucky Charms coming in to buy it. My equity money's gone because it was with Captain Crunch. Do you love that I did cereal for you?   Ryan Isaac (16:28) Thank   I love it. It's so good. And I'm trying   to like, like who's more evil in this hierarchy, you know?   Kiera Dent (16:35) I think Lucky Charms isn't more evil. Lucky Charms is one who capitalized. They saw a dill. They don't care about the dentist. I'm not saying that they don't, but it's like hungry, hungry hippos. One goes out, someone's going to come buy it all. That's what they're going to do.   Ryan Isaac (16:37) Who's more well capitalized? Yeah.   Yeah.   Yeah.   Yeah, this   would be such a good question for Brandon again, and I'll just second that every time someone has questions about deals, or they want to compare things, ⁓ or get to know the space a lot more, I send them to Brandon. So just find Brandon Monacree, if he's on all over the internet and all of our content. Yeah, there you go. So it depends on the structure of the deal. It depends on the fine print and the paperwork. ⁓ In the ones I'm seeing right now, these dentists   Kiera Dent (17:04) dentaltransitions.com. Yeah, he's everywhere.   Ryan Isaac (17:17) lot, their practices are not there. So their practices are still gone. And they likely are not going to they're definitely not going to get any return on their equity. Some of them depending on how early they got in might get their equity back or, or parts of their equity back. But a lot of it's just, you know, when another company when a big financial company comes in to save a bankrupt company, it's ruthless, you know, I mean, they're they're cutting and they're scrapping   as much as they possibly legally can. they'll do that, of course, because that's good business for them. So what I'm seeing, and again, I'll just say that it's probably different in every single scenario of this. But what I'm seeing is one that happens. ⁓ These dentists are losing their practices, they're not getting any return on their equity money, and many of them probably won't even get their full equity back. Luckily, some of my clients that I'm thinking of were in early enough and the fine print of their deals was good enough that they're going to get some of their equity money back.   Kiera Dent (17:48) course.   Ryan Isaac (18:15) ⁓ that's it. They're done. So what really happened in that transaction was they got front loaded a certain amount of years of income, paid some taxes, paid off their debts and lost their practices and worked a job for three or four years at a very low salary compared to what they produce. ⁓ many of them got really burned out, bombed out, kind of lost their fire and spark for the work. ⁓   And they're back to square one. Some of them have enough money to be finished. What is interesting though is even the ones who have enough money to be finished are still contemplating starting or buying another practice where they can legally and doing like a really chill lifestyle two day a week thing. Really common. Other people will fully lose their equity. And in a situation, again, back to your point, a lot of people are   Kiera Dent (18:54) and   Ryan Isaac (19:05) Maybe it's not as excited about this. The multiples aren't what they were. Then they could come back. I don't know. A lot of people just say the longer this goes, the smaller the multiples will become, which is, yeah. No, we're definitely not. And so now we're talking about an offer where someone's coming to you to take away like your main, main asset, your cash cow, the biggest thing in your whole life. They're going to front load five or six years of income. You have to pay taxes and pay off your debt with that money first.   Kiera Dent (19:13) which I would agree on that completely. I don't think we're half as high.   Ryan Isaac (19:33) The deals that you mentioned, some are 50-50. I've seen them in thirds where it's like third buyout, third earn out where you have to keep producing and then a third equity. I've seen them 70-30, 60-40. They can really be any shape or size. ⁓ Yeah, but they're smaller. And so now we're talking about, you know, five or six years of front loaded income. You pay taxes, pay off your debt, and then you just hope that this company that bought you and essentially what's happening if you think about it.   Kiera Dent (19:48) They really are.   Ryan Isaac (20:02) You're taking like seven figures of money and you're putting it into a single stock. You're investing into a single stock and it's a very small privately held company. I know it feels safe and secure because it's your field, it's dentistry, know, all these things are, but you're taking seven figures of your money and you're putting into one single company where right now maybe up to a third of these companies are failing.   Kiera Dent (20:08) Thank   Ryan Isaac (20:30) It's not not a gamble, you know, and the whole kicker in all these deals, as you know, and your audience knows, Kiera is all in that equity piece. Everything else is just front loading your income for the next five or six years and taking away your ownership. And then, you know, really changing the nature of your career and your work. And it really does change people. It changes. And I'm not saying it's always for the worse, but it is change changes, teams changes, the patient experience changes, the culture and the vibe.   Kiera Dent (20:34) huh. ⁓ huh.   Mm-hmm.   Ryan Isaac (21:00) And so if that one little equity piece does not pan out the way that they say it's going to, ⁓ you know, that's the part that everyone's kind of wising up to. And if you're under, let's say, your late 50s, if you're younger than your late 50s, I think it's becoming a tougher decision for people to make. in late 50s or above, it's kind of like, I'm done anyway in three or four or five years. Might as well get top dollar.   even if the equity doesn't fully pan out all the way, it might be more than a private buyer. But even then, I've seen the math on a lot of things and like, it's close. And yeah, you've seen it all too. So yeah, it's tough. It's tough to watch the ones that fail. ⁓ Some of these, some of these, and you've probably seen, we're not going to name anybody, but you've probably seen them too. Huge practices, multi-location, huge DSOs that now...   Kiera Dent (21:25) Mm-hmm.   Agreed.   Mm-hmm.   Ryan Isaac (21:52) own these practices. And okay, here's a question for you. What do you think is going to happen, let's say 10 years down the road or longer, when all these DSOs have been bought by the next company and been bought by the next company? And then in the end, some like third and fourth party removed private equity firm, international private equity firms holding 10s of 1000s of dental practices around the country?   What is that like in the industry? mean, you're in the practice as you know that you're like in the heartbeat of that. What does that mean for the industry? What does that feel like? Does it feel weird?   Kiera Dent (22:27) It does feel weird. And I think this is where I've been, I don't know, Ryan, you know me. just sit over here and think of ideas all day long. I've been like, how can we like, hi, I'm Kiera. I live in Reno, Nevada right now. It's like, how can some, I feel like I'm like Dorothy in Kansas right now. It's fine. It wasn't the destination, but it ended up being, it's fine. It's got really great. No state income tax. All right. That's really one of the main reasons we're here. It's not.   Ryan Isaac (22:42) I like to write now by the way. Just a little shout out. like to write now. Yeah. Loud and clear. Yeah.   Yeah, fine. It's pretty in some seasons. There you   Kiera Dent (22:55) But it's okay. We have Lake Tahoe. ⁓   Ryan Isaac (22:55) go. Okay. Okay. All right. Okay.   Kiera Dent (22:59) But only half of Lake Tahoe because California owns the other half. So it's okay. But I've thought about it. like, how can, like, it's like I'm Dorothy in Wizard of Oz right now. It's like, how can we somehow influence these private equity firms? And there might be no way. But these are the questions I think of often, because I do think if we're not careful, it will radically shift the way dentistry is done. And it will turn into a business rather than into our   Ryan Isaac (23:02) Yeah, you're half.   Okay.   Kiera Dent (23:24) our healthcare profession. I mean, I look at modern medicine, my husband's in it and it is a freaking drill machine. Like his number one thing was patient productivity and they had to have so many patients, otherwise they were going to fire providers. And their providers worked hard. They weren't getting paid what they like want to get paid. And so I'm actually watching in healthcare, lots of my friends in healthcare, nurse practitioners, doctors branch off and go open up their own practices because they're sick of working in modern medicine. So I'm like,   Ryan Isaac (23:24) Mm-hmm.   Yeah.   Kiera Dent (23:51) if we can look at modern medicine and see how the healthcare system has been working and how can we do something now as like you said, third, fourth remove private equity, owning all these dental practices, like is there a path? And I don't know, right? Like this is I feel like I'm like Dorothy sitting in Kansas of like how on earth can we influence it? But I'm like, if enough brilliant people start thinking this way, what can we do now to show that you can be profitable and ethical and still give great dentistry where we're not having to like,   Ryan Isaac (24:08) Hmm.   Yeah.   Kiera Dent (24:21) not running it like a private equity business, but still showing. so Britt was like, we need to become the Wegmans. Like, have you been like up north, like Wegmans is an amazing grocery store. They're not the biggest, but they still are ethical. And I'm like, if we even had a few private equity that's third and fourth removed that would still run practices that way, I think dentistry would still feel the same. Something else though, that I think of like new dentists coming in that I think is really paramount is you've got to look at the future of the industry. I think the current doctors,   Ryan Isaac (24:39) Mm-hmm.   Kiera Dent (24:50) that have been in dentistry have like safeguarded and kept dentistry like we're healthcare when we want to be and we're not healthcare when it doesn't benefit us. Like we literally have straddled the spine line. It's still a little bit of the wild wild west dentistry is not as regulated as far as like our fees and like what we're able to charge in every single practice and like insurance is schmuck. get it. But I'm like, you also only have $2,000 of max most of the time that we're dealing with rather than it being like a hundred percent of what your patient base is and like what the patients are paying out. So I'm like,   Ryan Isaac (25:11) Yeah.   Kiera Dent (25:19) I feel the pioneers of dentistry have actually done a really good job of setting it up to where dentistry is still very profitable. It's still able to be its own thing that I'm like, let's, again, I feel like I'm like Dorothy sitting on my soap box in the middle of prairie fields and saying like, hey, why don't we take a pause and just think of like, what's the future of dentistry as now the future pioneers of dentistry? And what are we going to do to our profession? Yes, there's top dollar. Yes, there's things about it, but is there a way to influence?   and make sure that the integrity of dentistry can maintain long-term. I have no answer to that, but again, this is Kiera Dent sitting on my podcast where I think that there is a voice and an influence and like on Dentist Advisors podcast, is there a way that we can influence our industry in ways that will protect and still pay out? Because I'm like, even if you don't get the 10X EBITDA, you still can get a freaking great payout if you do your life right to where you can be financially set up.   Ryan Isaac (25:51) Mm-hmm. ⁓   Kiera Dent (26:17) still be able to sell your practice, not have to sell it in ways that could potentially hurt the industry. I'm not saying one's the right answer or the wrong answer. There's no judgment on my side. It's just, let's maybe think and consider how it could influence. Can we get people that could be private equity higher up that could help protect it? Those are things that, and again, I'm just Kiera Dent here in Reno,   Ryan Isaac (26:22) Mm-hmm. Yeah.   Same, okay.   Okay. Yes.   Kiera Dent (26:38) Yeah, of course. And for everyone listening, thank you for listening and we'll catch you next time.   Ryan Isaac (26:37) Thank you.   Kiera Dent (26:42) the Dental A Team Podcast.  

Krishna Mohan, an influential entrepreneur known for his work with Fortune 500 companies, joins Sophie for a compelling exploration of entrepreneurship and business transformation. Krishna shares his journey from a corporate career to becoming a serial entrepreneur, detailing the challenges small business owners face, such as marketing and people skill gaps. He delves into the importance of understanding a founder's vision in mergers and acquisitions and reveals the untapped potential found within personal aspects of business evaluations. Krishna Mohan is an Award-Winning Serial entrepreneur, Investor, Business Mentor, Speaker, #1 Best-selling Author, as seen on FOX TV and multiple media outlets. He is a highly successful Senior Business Leader with extensive turnaround experience in helping 3 Fortune 500 companies and several start-up organizations. He has built and successfully exited businesses in 10 different industries over the past 28 years. Krishna has a master's degree in marketing management MMM, an International Business, and an MS in Finance. In this episode, you'll hear about: Krishna Mohan's journey from corporate career to serial entrepreneurship The significance of understanding a founder's vision in mergers and acquisitions, with a focus on personal aspects of business evaluations. Strategic planning in the healthcare sector, aiming to increase a product's valuation from $50 million to a billion-dollar exit through acquisitions. Navigating the evolving AI landscape, with a focus on strategic positioning for achieving substantial valuations. The role of mergers and acquisitions as a strategic entry strategy for global startups, particularly in the US market. Insights into building a global company with a stable portfolio of billion-dollar ventures, emphasizing the importance of starting with a clear end-goal. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: LinkedIn -  https://www.linkedin.com/in/krishna-mohan-mmm-mba-ms-7065666/  Website - www.geniusvisionaryinc.com Schedule a Consultation:https://calendly.com/krishnagenius  email: krishna@geniusvisionaryinc.com Alcorn Immigration Law: Subscribe to the monthly Alcorn newsletter Sophie Alcorn Podcast: Episode 16: E-2 Visa for Founders and Employees Episode 19: Australian Visas Including E-3 Episode 20: TN Visas and Status for Canadian and Mexican Citizens Immigration Options for Talent, Investors, and Founders Immigration Law for Tech Startups eBook

Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Summary:In this ecommerce podcast, independent consultant James Gurd speaks with Henrik Hovfman-Kraft, founder of DEMA, about the challenges and strategies in ecommerce marketing.They discuss the importance of balancing short-term sales pressures with long-term growth strategies, the role of marketing mix modelling (MMM) in understanding marketing effectiveness, and the significance of incrementality testing in measuring true impact. Henrik shares insights from his entrepreneurial journey and how DEMA provides data-driven solutions for brands to optimise their marketing efforts and avoid leaving money on the table.Key takeaways:1. DEMA was founded to address the lack of data-driven decision-making in ecommerce.2. Marketing mix modeling (MMM) helps brands understand the effectiveness of their marketing spend.3. Incrementality testing is crucial for measuring the true impact of marketing efforts.4. Brands often leave money on the table by not optimizing their marketing strategies based on data.5. Data silos hinder effective decision-making in e-commerce.6.. Understanding contribution margin is essential for sustainable growth.7. Brands need to connect online and offline data for a comprehensive view.8. The ad stock effect is important for measuring the long-term impact of marketing spend.9. Brands should always experiment and test their marketing strategies.Chapters:[00:30] Navigating the E-commerce Landscape[07:30] The Importance of Data in Marketing[14:20] Understanding Marketing Mix Modelling (MMM)[20:00] Balancing Short-term and Long-term Strategies[26:37] Incrementality Testing in Marketing[45:30] Identifying Missed Opportunities in Sales

Podcast - LAS NOTICIAS CON CALLE DE 30 DE JUNIO DE 2025 - Proyecto Big Beautiful Bill a punto de aprobarse con recortes de Medicaid y SNAP - El Nuevo Día Dan mega contratos por 15 años a dueños de Genera y a Crowley para todos las plantas cambiarlas a gas - El Nuevo Día Más y peores apagones este año que el anterior - El Nuevo Día Se disparan los asesinatos en el mes de junio - El Vocero Buscan que sea permanente el impuesto al ron de PR a USA y el arbitrio - Negociado de energía paralizó generadoras temporeras - El Nuevo Día Sale informe de DOGE boricua, el primero - El Vocero Federales advierte de que van a arrestar a quienes intervengan en operativos de deportación - Primera HoraTrump consiguió comprador de TikTok - Bloomberg Alcalde de San Juan recorta y regales bultos a miles - Primera Hora China juega con robots al soocel - NCBConfirmarán a Rosachely Rivera como secretaria de Estado - El Nuevo DíaLograron controlar las iguanas dicen en Cabezas de San Juan - El Nuevo Día Devuelven a todos los chavos federales de Educación que recortaron - El Nuevo Día La gobernadora espera que Congreso atienda salida de la Junta - El Nuevo DíaOtro fiscal sale del caso de Wanda Vázquez - El Nuevo DíaEl gurú de la energía evalúa la tarifa energética que este jueves evaluarán si cambia o no cambia - El Nuevo Día Alcaldes se siguen quejando de la distribución de fondos de la Junta - El Nuevo DíaPa agosto el impuesto de inventario y su proyecto - El Nuevo DíaRegresarán los megacruceros a San Juan - El Nuevo DíaNadie sabe lo que pasará con Suiza Dairy - El Nuevo Día Trump es dos veces nombrado a premio Nobel - El Nuevo Día Malas condiciones de salud los arrestados por ICE en deportaciones - El Nuevo Día Pasan el parque de las cavernas de Camuy al municipio - El Nuevo Día Montones de reglamentos vigentes son de agencias que no existen - El Vocero Confinados podrían trabajar en la empresa privada - El Vocero Heliot Ramos el próximo boricua mega estrella - El Vocero Trump parece que admite fracaso de negociaciones de tarifas contra el mundo - Bloomberg Elon Musk advierte seriamente de consecuencias del BBB al cortar incentivos y poner taxes a producción solar - Bloomberg Importante senador republicano se quita tras pelear con Trump contra el BBB - Axios  HOY SE ORDENA DE MARTINS BBQ LA BOLSITA DE SABORDONDE SIRVEN AHORA EL POLLO ASADO. HOY PUEDES ORDENAR EL MEJOR Y MAS SABROSO POLLO ASADO SERVIDO EN LA CLASICA BOLSITA DE LA RECETA ORIGINAL PARA MAS FRESCURA Y SABOR.¡AHORA LLEGA A CASA EL POLLO CALIENTITO Y JUGOSITO!¡LLEVATE TU POLLO DE MARTINS EN LA BOLSITA DEL SABOR!MMM...HOY VOY PA MARTINSBBQ...ASADO, JUGOSO, SABROSOIncluye auspicio

In this episode, János Moldvay, VP of Measurement at Funnel.io, breaks down the future of marketing intelligence: how to build trust in your data, measure brand impact, and move beyond outdated models.From triangulated measurement strategies to making marketing a true revenue driver, this is essential listening for CMOs, performance marketers, and data-curious creatives alike.In this episode, you'll learn:→ Why last-click attribution is useful, but flawed→ How to measure brand marketing when nothing is trackable→ What “triangulation” means in modern marketing measurement→ How to talk to your CFO about marketing ROI→ Why Funnel.io combines MMM, MTA & experiments — and why that matters→ Tips for spotting bad data and fixing marketing data quality issues

Quaranteam – Book 1: Part 18 Andy tells the press his side of the story. Based on a post by CorruptingPower, in 25 parts. Listen to the Podcast at Explicit Novels. As he told her the story, Katie Couric mostly let him talk, asking the occasional question,  how had he known that Dr. Varma and Asha were going to be there, what did plan to do if he lost, etc.,  before letting him continue. Andy zipped through the actual poker tournament very quickly, although he did make a point not to name names of anyone else who was there, other than Covington, despite Katie asking twice. The rush of winning lasted very briefly, he told her, as almost right after, they met Piper. When Andy described how they'd found her, in a near feral state, he spared no detail, making sure that Katie understood just how cruel Covington had been to the women he'd had under his household. He even paused to asked Katie what she thought a man like that would want both a mother and daughter for, and he watched the reporter visibly blanch at that. "How did this game even get started?" she asked him. He shrugged a little. "I don't know," he said honestly. "Niko manipulated the situation into me getting an invite, and Emily herself contributed, trying to make sure that I would win, since she wanted her and her partner Sarah to be assigned to me, since Sarah is such a huge fan of my writing." "How do you make that kind of decision? How do you decide to gamble with a woman's life in your hands?" "Very, very carefully, and not without long consideration," he sighed, sitting back in his chair. "Like I was telling you earlier, sometimes bad people do good things, and sometimes good people have to do bad things for good reasons. Niko was very close friends with Dr. Charlotte Varma, and she'd met Mister Covington more than a couple of times. One of Covington's partners, Rachel, works at the base, and helps with the scheduling and directing of where people are going, so she's probably how Covington got the game started, when he realized he could manipulate the system. I mean, I'm sure other people on the base have to be in on it, but who that is, I certainly couldn't tell you." "People like Phil Marcos?" Andy scowled at her, pointing a finger her direction. "You try and blame this on Phil and I will go to every single one of your competitors and tell them how you made that shit up to get ratings," he said angrily. "Phil's a damn good man, one of the best, and while I'm sure he's aware of the game, I'm also fairly certain that he probably can't do anything to interfere with it." "I thought Mr. Marcos was the head of the project." "Doctor Marcos is high up on the team that's developing and implementing the process, but he's certainly not in charge. There's at least a handful of people above him, and besides, Phil's only working on the process itself, not the pairing and matching of individuals. I'm sure they must've mentioned there's two divisions on the base during your tour. Phil's half works on the biology. The other team works on the sociology and matchmaking, and while Phil can trade the occasional favor to get things done a certain way on that team, he'd never have gone along with this poker thing, or for people being used as chips. Shit, he damn near tore my head off after he heard I'd gone and played in the tournament even the once. Made me promise I'd never do it again. So yes, Ms. Couric, I can guarantee you that Phil has nothing to do with the poker tournament." "You mentioned one of Covington's partners, a woman you called Rachel, was on the coordinating team. Would that be Rachel DeMarco?" "I don't know," he said. "I've never met her. Niko would know. I could ask her. Why?" "Well, Rachel DeMarco is the person who told me about your involvement in the tournament. She actually made it sound like you were running the event." "Running it?" he laughed, almost incredulous. "Fuck off. No, Ms. Couric, I was not running the tournament, nor have I played in it more than once. I went the one time as a favor to Niko, to try and keep her friends Dr. Varma and her daughter Asha safe." "So you won both Dr. Varma and her daughter Asha?" "I did." "How come Dr. Varma isn't here as well? Asha was at our first group interview." "Dr. Varma isn't attracted to white men, so she asked if she could be paired up with Phil instead. I respected her wishes, obviously." "Wait, Dr. Varma is one of Dr. Marcos' partners?" "When she arrived at the base, she was married, but her husband died very early in the initial stages of research into the DuoHalo Virus," Andy said. "In fact, Phil said quite a lot of men died on the base due to whatever incident it was that happened in the early days. He couldn't get into details, but he seemed pretty frustrated by it. But after her husband died, she slowly started falling for Phil, a sort of second act if you will, so when I rescued her and her daughter from Covington, she asked if I thought she could be paired up with Phil. I called Phil up, and he agreed, so she's paired with him, and her daughter Asha is paired up with me. We all agreed that a mother and daughter being paired up with the same man just had an ick factor that none of us were comfortable with." "The woman who died. Where did you say you met her?" "I didn't, and I know you know that. But I met her at Covington's home. She was originally scheduled to be the dealer for the poker game that night, but I made a point about never trusting a house dealer, so she was relieved of the job, and the participants all took turns acting as dealer, so no one player could sway the game that much. I suspected Covington might have been using the dealer being a member of his house to fix the game, and the last thing I wanted was a cheat." "Who else was playing?" "Where are you going with this, Ms. Couric?" "Look, Mr. Rook, you seem like a good man, a decent man, but this kind of thing, it can't be allowed to continue, a handful of men trading women like cattle. We're better than that as a country, and I believe you when you say that you were only doing it to help some people. But think about all the women who don't have someone like you looking out for them." "Right, but in giving you this list of names, I'm painting a huge target on my back here in New Eden. Are you planning on running a story just on what I tell you? Because that's a sure fire way to only make things worse." "Of course not, Mr. Rook," she said with a sigh. "But I can talk with the White House, or the Senate, and expose some of this, and get it shut down." "Well, I'm glad you believe that, Ms. Couric, but I can't say that I do. Still, I hope you succeed." "So who else was there?" "You had myself and Covington. The Mayor of New Eden, James Haunton. Financial investor Gregor Vikovic. And Jake Jacobson, ower of the AllStore group." "That's it?" Andy considered for a moment, and decided that he should let Nathaniel Watkins name slip his mind for a moment. "There was one other person there, but I don't remember who it was. Nobody I immediately recognized, and I was very focused on the game, and making sure that I didn't screw up." Andy wasn't entirely sure why he decided to conceal Watkins identity, but suspected it was because Nathaniel was the only person who'd treated him as a human being, and the fact that he'd given Andy a few hundred mil didn't hurt either. But for the most part, Watkins had seemed like a good enough person that Andy felt like giving him a pass. In the short period of time he'd talked to him, it had almost seemed like Watkins' presence at the poker game was for the same reasons he was there,  to try and protect people caught up in the mess. "And you said it's Covington who's running the event?" "Yes," Andy said. "It's always at his house, and they've apparently run it a few times before. I expect having the Mayor in his pocket certainly helped him set the whole thing up and keep it quiet, but I expect he's also got someone over at the base helping him, someone in the logistics and organzational team, but who that is, I couldn't tell you. Niko said she's been trying to find out, but that the scientists on that half of the team tend to be a bit rude to women, including those working in the security detail." "Wait a moment. You said Veronica DeLaCruz, the women who died a few days ago, she was originally supposed to be the dealer at the poker tournament?" "That's right." Katie Couric paled a moment, before she looked at Andy. "Do you think her death is at all connected to her not being able to fix the poker tournament in Mr. Covington's favor?" "Oh shit," Andy said, a little shook by the suggestion. "I hadn't even thought about that, but it's certainly possible. Believe me when I tell you that Arthur Covington strikes me as the kind of man who's capable of just about anything. And I did mention that Emily was attempting to convince Veronica to cheat on her behalf, to ensure that she and Sarah could guarantee coming to our family and not anyone else's, so it's also possible that he somehow found out about that." "Who knew about that?" "As far as I know, just Emily and myself, although I've mentioned it to a couple of the girls here, all of whom I obviously trust with my life," he said. "But it's not impossible that somehow Veronica told someone else, or that she was so frustrated with Covington that she just wanted a way out. As I said, I didn't really know her at all, so I can't say. But if you're asking me if I think it's possible Covington had her murdered, either for failing to rig the game in his favor or planning to rig the game against him and failing in that, I think it absolutely something the man is capable of." "If I informed the President's office about all of this, do you think you would manage to stay safe of repercussions, or would you be at risk?" "Don't worry about us, Ms. Couric," Andy said. "If you think you can make sure these bastards aren't trading the lives of women with no regard for their wants or desires, you absolutely should do everything you can to put a stop to it. If that means Covington wants to take a run at me because of it, well, I'll handle that when it comes up. He's exceptionally rich, but he's not invincible." "Not to remind you of things you already know, Mr. Rook," she answered, "but you were just saying a few hours ago how your health is now responsible for the well being of over a dozen women. Do you think they would all be okay with you being so cavalier with their safety?" "If it meant that hundreds if not thousands of women would get to fairly choose their partners instead of being saddled up with people they can't stand, I'm sure they would." He sighed, leaning back in his chair a little. "So how do you want to play all of this?" "It won't be part of the main story, but I'll threaten to run it if the President doesn't do something to ensure that a stop comes to this kind of thing," she said. "I just got word this morning the Presidential election's being delayed again this morning, and that'll be another thing they're going to include in the announcements. The special election will be in February, and the new President will be instated in office in March, as well as Representatives and Senators to replace all those who've been killed by the DuoHalo Virus. The Republican Party apparently wanted time to have a mini primary for the new Presidential election, so they won't know their candidate for a month, and plans to have the election in December have been scrapped. So President Pelosi will remain in power until March, and that should give her a little bit of time to try and get this mess sorted out. Because if it's happening here, I imagine it's happening in other places, and that kind of damage could scar our country for centuries." "Forgive me for asking, but you know a lot more about this than any of us do," he said. "How many centers like the base in New Eden are out there?" "They started mass production about a month or so ago, and the goal is to have every man paired with at least a couple of women before January 1st, because the casualty rates for men are so insanely high. The hope is the news story will light a fire under those who have been afraid to get vaccinated, when they hear just how many people have died because the DuoHalo virus. But there are still enclaves of men who insist they aren't going to pair up with women, because the treatment will install 5G microchips in their penises, or some such nonsense." "If we've got problems like this poker game here at the source, I imagine there's this sort of thing starting up in a number of the other pairing centers around the country, so I don't mind you showing this conversation to the President, or the Joint Chiefs of Staff, if it means ensuring that women get to decide who they get paired up with." "It's very noble of you to say that, Mr. Rook, but you know as well as I do that some men are unlikely to get paired up with women they would like. I was a little leery of the Level system when I heard about it, men being classified in terms of priority from level 1 to level 5, but I suppose it's the least worst option out of all the ones we have," she sighed. "And you assure me if I talk to any of the women here in your house individually, without you around, they will all tell me they chose to be here, in your company?" "Well, no," he admitted, "but I think they will all tell you they are happy here. But Piper, and to some extent Niko I suppose, they weren't really in their right minds when they arrived." "What do you mean by that?" "Did they not cover this when they were talking about the process with you at the base?" "No, they most assuredly did not." Andy let out another deep sigh. "Okay, so after women are administered the treatment at the base, they're kept there for 24 hours observation, to make sure there aren't any unusual reactions to the process, which is normal. Then they're delivered to their male partners whom they're going to be imprinted to." "Yes, they told us all this." "So, the longer a woman goes without imprinting, the more the chemicals start to affect her ability to think clearly. That's how Piper got into the state she was in when Niko and I first met her. She couldn't think, couldn't speak. She's thanked me, repeatedly, that we rescued her from Covington, and she's told me again and again that she's happy with us, here in our family, but the ability to make that decision was taken away from her by Covington. There is a limited window after a woman receives the initial treatment where her cognitive functions are full, and the longer she goes before imprinting, the more compromised those functions are, albeit temporarily, at least I hope." "Have you heard of women being made to wait longer before imprinting?" "Hell, I haven't heard of anything like what happened to Piper anywhere and if I had, I'd be kicking up a fucking storm," he said angrily. "I was so livid that I wanted to go and beat the shit out of Covington myself right then and there, but I also needed to make sure I got everyone out of their situations first. We were still at his home, and I'm sure he has some sort of security. What he did to Piper wasn't just unforgivable, it was criminal, or at least it should be, but we're in uncharted waters here, Ms. Couric. There's going to be an entire new wing of legislature and legal decisions spiraling out of this for decades. And nobody knows how any of it's going to turn out, because all the signposts people used to use to predict these sorts of things have been tossed in the woodchipper. I don't know how many people in Congress died, but I imagine you do." "Around 60% of the Representatives and about 70% of the Senators, as well as five of the Supreme Court Justices, although Ruth Bader Ginsberg died from cancer complications, not the DuoHalo Virus. It's an almost incomprehensible strain of the system." "I'm sure some of those people who will be elected to Congress to fill those vacancies will be men, but the overwhelming majority of them are going to be women. And that's going to change a lot about how the country operates. Not as much as I'd like, I'm sure, but a lot." "Why do you say not as much as you like?" she asked him. "I was very lucky to get level 5 status, but you know who else got level 5 status, Katie? The billionaires of America. Jeff Bezos. Bill Gates. Elon Musk. Warren Buffet. And you know the most fascinating thing about it, that I hope you focus on in your story? You know how many of those people refused treatment?" "Very few?" "Absolutely none," he said. "In fact, what I have heard is that the ultrarich were bumped to the highest possible priority, and were the very first in line to get paired up with people. Now, what level of scrutiny did those people go through in their pairing process? Not a whole lot, I imagine. In fact, I'm willing to bet that on the other side of this, when we start to see what the new world looks like, you're going to see those men with impossibly beautiful women, celebrities, athletes, women who probably wouldn't have given these men the time of day even with all their money. They did it because it ensured their survival. I know the fatality rate for women with the DuoHalo Virus is only a fraction of what it is for men, but it's still a risk. And I'm worried that those people who have insane amounts of money are going to continue to do what they've always done,  spend that money to ensure they keep making money at the expense of those without it. They will attempt to buy their way into power once again, and will simply adapt so they don't get knocked off their pedestals." "Are you considering running for office, Mr. Rook?" Andy laughed a bit at that, shaking his head. "Fuck no," he said. "But if one of the women of my household wanted to run for office, I would absolutely encourage them to do so. Despite how political I know I'm coming off right now, Ms. Couric, I would not consider myself a political activist. But I want women and men to have equal rights under the eyes of the law, the same for the rich and the poor. And this country is going to see a shakeup the likes of which it has never seen before over the coming few years, as it tries to decide and define what the new normal is, such as it is. We're in danger of having our own little French Revolution here, guillotines and all." "So let's get back on track and get back to things I can likely use when we air the special," she said with a laugh. "Has it been complicated, navigating this many relationships with this many women at all once?" "I'm not going to lie to you and say no, Katie," he chuckled. "Of course it has. But some of the decisions I made early on have helped that a lot, and thankfully, I have an amazing collection of women who have chosen to spend their lives with me." "What kinds of decisions did you make early on that you would say helped?" "Some of it is stuff that seems obvious in retrospect. No kink shaming, for example. No body shaming. No shame in general, I suppose. That was a big start. But there were also things like making sure nobody got too possessive of anyone's time." "You mean managing the amount time the women could spend with you." "Well, yes and no. I mean, obviously, yes, there's only so much of me to go around, but I also made sure that everyone made time to get to know one another in the family, even with all of our busy lives. And we do our best to try and keep arguments from getting out of hand. It helps that there's always someone else around to try and play neutral observer. Not going to bed angry is a big deal around here, and that hasn't always been easy." "How so?" "Well, when Taylor showed up, Lauren was furious. They weren't currently together before they both came here. In fact, Lauren originally wanted me to turn Taylor away, to get her out of the house, because the breakup had gone so badly. But I sat Lauren down and talked it over with her, made sure she had time to think it all out and make a decision with a clear head, rather than out of anger, which is what she would've done if I'd taken her first opinion. At the end of the day, they've repaired that relationship, but it wasn't easy going at first." "Do you ever feel like you're going to upset one of the girls by spending too much time with another, or that you have to do or say something to keep the peace between some of them?" "My relationship with each of these women is a unique thing, and they're all very different from one another. Also, they all have relationships with each other, so when I'm not around, they have their own preferred cliques and groups." "Anyone left out?" "Not that I know of. I certainly hope not. I've tried to make sure that everyone in the house has at least a few people other than me that they feel they can go and hang out with, talk with, spend time with, so if I'm busy, which happens from time to time, there's always someone else just as important to them to talk out whatever's going on." "Can you tell me a little bit about those groups?" "Well, some are based on existing relationships. Lauren and Taylor, obviously. The same for Emily and Sarah. Aisling and Niko have been with me the longest, and have had the most time to get to know one another, so there's another group there. But Emily and Sarah also connect with Sheridan and Tala, because they all share a love of performing. Lauren and Piper connect on their athletic backgrounds, but Sheridan's an acrobat, so she can fall into that group as well. That's just the start, though. Everyone here, I think, falls into multiple groups, so nobody's limited." "And how do you determine how you distribute your sexual time evenly?" "Again, I don't know that evenly is the right word, but I suppose fairly would be a better one, because some women want more sexual time than others. Some of my partners are content just having one sexual encounter every ten days or so, but others like to make sure they're having intimate time every day or two," he said. "We actually have a chart, in one of the hallways, where we make sure every woman updates each time she's had an encounter with me that's resulted in dosing, so we don't let anyone go too long without one, because we know what happens when they do." "The people at the base were a little vague about that," she said. "I'll bet they were," he said, rolling his eyes slightly. "The longer someone goes without pairing with their imprinted partner, the more intense the need to do so gets. After around ten or eleven days, the craving can get so bad that rational thought becomes almost impossible, and the woman becomes overly sexually aggressive, to the point of basically just taking what she needs from her partner. It's something we take great strides to avoid around here. You can ask Lauren about it; she's the one who decided to test how long she could last." "And did she become overly sexually aggressive at the end of it?" "Very much so," he said, trying to hide a slight laugh of amusement. "She basically cornered me and had her way with me, not that I was complaining all that much, but still. It's a thing all women should be informed of, and I was given the impression they were telling women that when they received their treatment." "Sarah said you have four fiancees currently?" "That's right,  Aisling, Niko, Emily and Sarah." "Are you going to have more wives than that?" "I mean,” he said, trailing off. "Even that feels greedy, but I also know we're being encouraged to do this kind of thing, because of the huge amount of fatalities America's endured in the past eight months. So we'll play it by ear. Most of the women here are very new to me still, and that means there's lots to learn about each other in terms of how we integrate. I wouldn't have leaped in so fast with Sarah and Emily but they seemed so sure, and I clicked so well with them right from the start, so I decided to trust my instinct on the matter." "I have to ask you, Andy,  do you have a type? I feel like other than a few minor exceptions, all the women in your family are quite different from one another." "Physically, yeah, they're pretty different, but mentally? They're all smart, independent, capable, free spirited women. I mean, I guess I've gotten pretty lucky in that I haven't run the risk of pairing up with anyone who would be a bad fit for me. Except, I guess, my ex, but I wasn't going to let that happen." "How did that happen, anyway?" Andy shrugged. "I'm guessing that she still fell into my general type, and since she requested to be paired with me, they sent her to me, assuming I could just refuse to pair with her and send her back to the base if I had a real problem with her." "You said you found another solution for her?" "Well, she was chosen by someone else in the poker game, but the man who took her, the guy who's name I can't remember, he seemed like a good enough man, and my ex seemed happy enough to take the match, so I'm assuming they worked it out between them." "Why do I have the feeling you know the man's name but are protecting him?" "Even if I was, which I'm not saying that I am, it would be for the right reasons and not the wrong ones. I got the impression that the man was doing his best to try and get women away from men they didn't want to be with. I can't prove that, obviously, but I've learned to trust my instinct on these things, and I wouldn't want to get him in the soup for trying to do the right thing." "Well, we'll edit that part out for the show. Were there any of your partners who initially gave you concern?" "I won't lie,  I was a little nervous about both Asha and Hannah, simply because of the age gap. I mean, I'm basically their age put together, but as both women have insisted to me, they are of legal age, capable of making their own decisions, and are happy with having me as their partner. So if the age gap doesn't bother them, who am I to let it bother me? It's just taking some getting used to." "Are you ever overwhelmed with the amount of sex you're having?" He laughed at that, then started to say something, then started laughing again before finally being able to speak. "It's almost insane to say, but there are days where it can feel like a bit much, mostly because I'm trying to make everyone happy, and I don't always remember who likes what, at least not yet. I'm sure a few years down the line it'll all be second nature, but right now, I still have to ask people what they do and don't like, even when we've already had sex a dozen times, just because I want to please them, and that goes a long way." "You said you weren't kink shaming anyone. Were you kink shamed before all of this?" "Oh sure," he said. "I have a love of dirty talk, and not everyone's into that kind of thing, and I get it. Different strokes for different folks. But we do our best and try and lean into everyone's kink at least a little bit. Some just take more getting used to than others." "Who would you say has been the hardest to adjust to?" "Nicolette, hands down," he laughed. "It's not that I'm incapable of being a dominant person; it's just not something that comes naturally to me. When we first met, and she insisted on calling me Master, that just felt odd for a while, but the last time she and I had a session together, she seemed incredibly satisfied that I'd gotten my groove with what she wanted from me. And her friend Whitney, who we inducted into the family yesterday, has similar tastes, so the two can work together to make sure I'm satisfying both of them." "Who would you say came most naturally?" "Ash, easily. We clicked immediately, and she was that perfect blend of aggressive and coy that hit all my triggers right away. All four of my fiancees, though, I have incredibly strong rapports with, so don't let me imply that I'm selling any of them short." "I don't really have time to interview them all today, so who do you think I should do one on ones with?" "Well, you should definitely interview Sarah and Emily together, as they want to make sure people understand they chose this, but also that they were a couple before any of this even started, and I know Emily wants to drive home the point that just because a woman is imprinted to a man doesn't mean she's giving up her independence or her identity, and that she certainly doesn't have to be submissive to a man if she doesn't want to." "Yes, I'd planned to talk to both of them together. I probably have time for two or three others before we do the final group interview and before you get the footage of Tala being imprinted. Thank you again for that. The base said we would obviously need to get someone's permission to show that kind of thing." "You should definitely take some time and talk with Ash, since she's certainly got the most experience at watching all of this out of anyone. She's been imprinted the longest of anyone you're likely to meet, so she has a very unique perspective on it all. It might help if you had Niko in that room as well, just because the two of them bounce off one another very well, and would help fill in some gaps for each other. And that would probably make a good link to your footage of Niko from the base." "Excellent, excellent. And one more." "I would say either take Hannah and Asha together as the last interview, or maybe interview Tala, although she's likely to be a little fidgety for the interview." "Oh? Why's that?" Andy smirked a little bit. "Well, we don't kink shame in this house, so, Tala's personal kink is to feel that sort intense sexual need someone gets from edging before getting their dosage. So she actually started the priming process for imprinting yesterday, but hasn't been imprinted yet. That's something it's not recommended you do, but it hasn't hit her too hard. We had an accident with that before, where Nicolette gave Sheridan a bit of my cum that she had stored, hoping it would take the edge off, and didn't realize it started the priming process. It was on a very chaotic day, so we found Sheridan in her room several hours later, her whole body burning up with need, having masturbated unsuccessfully for at least a few hours. It wasn't a smart thing to do, but Nicolette didn't know better and was just trying to help Sheridan. She's fine now, obviously, but it was a scary day, where Sheridan felt like her body was betraying her. Tala went into it knowing how it was going to feel, and is managing it better than Sheridan was, but I think that's because Tala wanted it to be." "Do you mind if I show the footage I'm not going to air to the President and the Joint Chiefs?" "To the President, no, but I would prefer you not show it to the Joint Chiefs, simply because that offers me at least a little anonymity. While I want to help, I also don't want to needlessly risk the lives of my family. Is that acceptable to you?" "I can agree to that, I suppose," she said. "Is there anything else I should know before we wrap up our interview?" "Did the base cover the changes that men encounter as a result of the treatment?" "Not extensively?" He grinned. "Well, I do think it's important that someone tell you that the longer men are exposed to the treatment, the more short their refractory period becomes and the more semen their testicles generate, so men shouldn't be worried about not being able to keep up. Their bodies will adapt. Just be open and transparent about what does and doesn't turn you on, and people should do fine. I mean, I have my suspicions that the brain post treatment is generating more mood stabilizing hormones, but I can't prove that for certain. I know I've certainly felt better than I have for years, but that could also just be the result of all the exercise I'm getting from all the sex I'm having, so, hard to say, but that's my theory anyway." "What's the biggest fight you've had with a partner since this all started?" He sighed, shrugging a little. "It all tends to blend together. I was pretty angry when Niko volunteered me for the poker game, but after I found out why, I understood, even if I still wasn't thrilled with the whole thing. But at some point, you have to learn to accept there's going to be little hiccups along the way. What's that maxim? Don't sweat the small stuff, and it's almost all small stuff." "I appreciate you being honest with me about the whole poker game, Mr. Rook," she said to him. "If I'm honest, I was expecting you to try and dodge the question." "What Covington's doing is horrible, and the only reason I went into that game at all was to try and save one of my partner's friends. I'm just more surprised you knew about it, since I would've figured Covington would have wanted to keep it quiet." "Maybe Rachel was acting on her own accord?" "Then why try and paint me as the person organizing it?" He shook his head. "Not likely. Anyway, if you can do me the favor and leave at least a little of me talking about the Druid Gunslinger books in the segment, that'll make us even. My agent would kill me if I wasn't trying to push for it, at least a little." "Sure, I'm okay making that exchange. Why don't I take ten to freshen up, then I'll meet Emily and Sarah in their office and start their interview?" "Sounds good," he said, shaking her hand. "I'll see you again later this afternoon." Andy took off the mic pack and then headed out of the room, moving upstairs to the master bedroom, where he expected to find most of the girls hanging out, which was where he found them. "How did it go, love?" Emily said to him, as she and Sarah walked over to him. "They know about the poker game." The girls' faces fell, and Emily looked panicked. "What do you mean?" For the next few minutes, Andy related to them what he'd just told Katie Couric, and how Ms. Couric had agreed to keep it all private between them, but was going to take it to the President, which put the two actresses at ease especially. "Is she going to ask us about it?" Sarah asked him. "I don't think so, but I can't be certain," he told her. "I think she's mostly going to focus on the relationship you two had before you got here, and how you decided to both come and join me, so however you want to spin that, I think she'll mostly go along with the story." "So other than that, how was the play Mrs. Lincoln?" Niko joked. "How do you think it went?" "Pretty well? I think?" He wasn't entirely sure. As he expected for a reporter of her caliber, she had a remarkable poker face, and he wasn't entirely certain how she was going to use what they'd talked about. "She seemed to get the impression that I was the one holding the poker game at first, but I dissuaded her of that notion quickly." "Who the hell gave her such a stupid idea?" Em asked. "One of Covington's partners, Rachel." "Oh that bitch," Niko fumed. "I knew I shouldn't have trusted her." "She was probably doing it on Covington's explicit orders," Andy said. "One of the things that Ms. Couric suggested is that maybe Veronica's death wasn't an accident, and that maybe Covington had a hand in it. I hadn't even considered it before she said it, but it made total sense after she did." One of the producers knocked on the door and then peeked her head into the bedroom. "Ms. Stevens? Ms. Washington? We're ready for you down in your office." "We will be down in just a moment," Emily said. "Thank you." The producer ducked back out, as Emily and Sarah moved to share a hug with Andy. "You're certain we will be alright, Andrew?" "If you aren't, Katie Couric'll answer to me," he laughed. "Now go get'em." Emily and Sarah released him, took each others' hand, then headed out of the bedroom towards the stairs to take them to their office on the floor below. Ash moved over to give him a long hug, snuggling her face into his shoulder for a moment before looking up at him. "Should we be worried about Covington?" "Not any more now than usually, so yes?" he grumbled. "Tala, how are you feeling? Regretting taking that early lick yesterday?" "Not regretting it at all, babe," she said with a laugh, "although if I said I wasn't feeling it, I'd definitely be lying. I feel like I've had too much sugar or caffeine, this sort of jittery buzz that makes it hard to sit still." "An itch?" Sheridan said with a laugh. "Exactly, babe, and you know just where," Tala replied, winking. "Not too much longer before you're imprinting me, yeah?" "Couple of hours, give or take." "Fab," she said, "I should be just about fully marinaded by then." For the next hour or so, Andy kept himself busy and tried to ignore the crews, although they mostly kept within Emily and Sarah's office. As tempted as he was to go and peep on their interview, he respected the two women far too much for that, and decided to just let them be. About an hour later, Sarah came to find him in his office, where he'd been doing some initial edits on the most recent draft of 'The Fatal Solstice,' and took his laptop from his lap, setting it aside. After that, before she'd even said a word to him, she slid down into his lap, wrapped her arms around him and kissed him tenderly. "You totally don't need to worry, Andy," she said to him. "It went very smoothly, and I'm sure we made you look like a champ." He leaned his head against hers a bit, letting out a relieved sigh. "Who're they talking to next?" "Ash and Niko. Katie thought it would be best to get a woman's perspective who's been imprinted since the first week the program was rolled out." "Holy shit," he said, "I didn't realize she was that early in the queue." "Seems like. We agreed to let them use our little studio for that interview as well, but they said to make sure and get everyone together again for the pick up group interview. They said they only have a couple of questions, but want to get everyone together for it." She took her hand and smoothed it over his shaved head affectionately. "You square?" "Just a little taken aback by the poker game getting talked about. It isn't exactly something I was expecting to be brought up, but I guess it's okay that it's out to a few people if it means that can put a stop to them." She leaned down and kissed him again, wrapping her arms around his head before she slid off his lap and pulled him to his feet. "Let's just hope Covington doesn't do something stupid." "Yeah, well, hope in one hand, shit in the other, see which fills up first." "I thought you weren't into coprophilia," she teased. "I'm not even going to ask why you know what the name of that philia is," he laughed. "But no, I'm most definitely not into that kind of thing." The two spent most of the hour talking through her feedback on the new book, her offering minor suggestions in a way that not only was helpful, but felt insightful. No major changes, but tiny tweaks here and there that would really tighten everything up. Before they knew it, Ash had come to find them to bring them down to the big room again, for their second group interview, which felt more like a formality, really, a chance for them to do some pick up shots, and follow up on the fact that Andy was officially engaged to four women, and that this was not only going to be legal, but encouraged under the new laws. He had expected a more indepth series of second round questions, but mostly it was simple fill ins, and a few clarifying questions. Within half an hour or so, they were done, and Katie Couric was thanking them all, Niko especially, for helping establish a single narrative thread they could follow through the entire process, as well as reiterating how brave she was, volunteering what her experiences had been like in the process of getting imprinted. Andy found himself wondering a little bit what exactly Ash and Niko had said during their private interview with the journalist, but trusted they knew what they were doing. "So all that's left is the footage of the imprinting actually happening," Katie said, as the producers were starting to pack up all the camera gear. "I understand Skip walked you through the camera set up, Ms. Stevens?" "I think we're past 'Ms. Stevens' at this point, don't you think, Katie?" Emily said to her with a soft laugh. "And yes, Skip was very helpful in answering my questions about a few key differences, but it's not all that different than the camera we have in our office, except of course for the audio set up. He did walk me through it quite well, though." "Great," she said. "I'll have them set it up in your bedroom, and you will have total control over framing, lighting, so on. I understand you've got your own editing bay here on site?" "We have been getting prepared for auditions and the like in our little studio, so yes, if there's anything we need to cut out or prune off, we will do so before we pass the footage off to you in the morning. When should we expect someone to come by?" "I was actually going to ask if we could pick up the footage and the camera later this evening," she said. "I know it's not what we originally agreed upon, but I want us to be heading back to the studio and starting to put all this together on the last flight out tonight, if at all possible." "That's really up to Andy, I think," Em said. "No, it's mostly up to Tala, let's be real," Andy said with a smirk. "I'm ready now now," Tala said, a nervous titter of laughter rolling from her lips. "I know I was all Billy Badass about being able to wait, but it's getting pretty real, dude, and, like, the faster we get up to the bedroom, I think the better off I'm gonna be, obv." "Then why don't I head upstairs with a Tala and Em and a couple of the others, and you can circle back in an hour or two for the footage," Andy told Katie. "Sound good?" "Excellent Mr. Rook, thank you once again for being so charitable, and for being so transparent about the less savory aspects of the new world you've endured." Sarah bounded over with a stack of Andy's books, one of every book in the series, all of which he'd autographed earlier in the day, and handed them to Katie Couric. "It might not be your speed, but hey, give them a read and maybe you'll fall in love with the story as much as I have," she said to the reporter. "Just the story, though," Katie said with a grin. "I already have a husband." "I wouldn't share him with you anyway, girl," Sarah chuckled, leaning down to kiss Katie on the cheek. "I think you'll really like them though." Katie scooped up the stack of books and smiled. "Thanks again, to all of you. My producer will be back in two hours to pick up the footage, the camera and the mic. I truly appreciate you being willing to share that moment with the world, Tala. It should put a lot of people's minds at ease." "Hey, Imma have a more famous sex face than Linda Lovelace," Tala said with a wink. "I can learn to live with that." "You should call your next band Sex Face, Tala," Niko said, nudging her. "OMG, I should totally call my next band Sex Face!" Tala cackled. "Anyhoo, shoo. I've got a man to get bonded to." She grabbed Andy with one hand, Emily with the other, and started leading them out of the room, heading towards the stairwell. "So who do you want around for this, Tala?" Andy said, as they started up the stairs. "Well, you and Emily, totes obvs, but my Sherbear's gonna be around as well," Tala said. "I never even asked you if you were into women as well as men," he said, a little embarrassed that he hadn't thought to bring it up before now. "Mostly dudes, well, dude singular now I s'pose, but having a bit of playtime with the girls now and again can be fun, so I'll experiment from time to time, see what feels right." "Don't forget, you're also going to imprint Jade after you're finished with Tala," Em told him. "Oh, sure sure," Tala said, "she can come up to the room as well, and she can bring Lauren with her, since I know that'll make her feel more comfortable. Honestly, whoever wants to come and hang around for it can. I totes don't care that much." "Well, too many people and it becomes harder to catch the audio of it," Em said. "Most of the audio's gonna be unairable," Tala giggled, "but I'll clean up my mouth right before he and I pop." As they reached the top of the stairs, she stopped, turned and pulled Andy down for a soft kiss, looking up at him with eyes that showed the only sign of nervousness he'd seen from the brazen Persian woman so far. "In case it hasn't sunk through your thick skull, doll, I am very grateful that you took me in and are willing to take a chance on me. I know I'm a bit more thicc than the other girls in the house, but variety is the spice of life, and Imma love you like no other." He smiled at her, his hand stroking her face a little. "As long as we make each other happy most of the time, Tala, that's all anyone can ask for." "Imma be more happy once I get my Vitamin D, if you know what I'm sayin'," she giggled, turning to walk towards the bedroom again. "She's a vixen that one," Emily whispered into his ear, nibbling on it a little. "Spicy. I like it." They headed into the bedroom, and Emily moved over to the camera, which had already been set up by the newsteam before they'd left. Em made to sure test the lighting and the sound, however, while other people slowly filtered into the room, Lauren and Jade, as well as Sheridan and Ash. "It's your first time, Tala," he said, "and I always want to make sure everyone's first time is exactly how they want it. So how do you want to do this?" "Mmm, I mostly just want you to lay there," she said, kicking off her shoes. "Let me set the pace, let me control the tempo, let me have a ride." She pulled her shirt off, tossing it aside, leaving her in a sports bra and her jeans. "I'm both a top and a bottom, babe, but this time, we need to make sure my face is in shot for it, and as happy as I am for that to happen, I don't really feel like giving the world a peekaboo of my tits. That's just for fam." She unbuttoned her jeans and slowly unzipped them, shimmying them down over her hips. Tala certainly was curvier than almost anyone else in the household, with a slightly paunchy belly, but she somehow made it look cute. The sports bra was certainly doing hard work, as the extra pounds had certainly enhanced both her bust and her ass. "So that means doggie is out, and on my back gets a bit dicey as well," she said with a smirk. "But if I'm atop you, then Em can frame my face just right." "We may need to have a couple of people hold you up at the very end," Emily said, "so when you pass out, the camera can still have a few seconds of your face while you're beginning the imprinting process." "Good looking out," Tala said as she pointed at Emily. "Sher, I know you got me on this, right?" "You know it." "Jade? You want in for the other side?" The blonde licked her lips a little bit, then nodded, saying nothing. "A'ight then, c'mon girl." Tala glanced over at Andy then cocked her head to one side quizzically. "You gonna make me beg for it, or are you gonna get undressed so we can get to this?" He laughed a little, waving a hand as he sat down on the edge of the bed and unzipped his shoes, then slid them off. He had these tactical boots he loved to wear, and the fact that they had zippers on them meant they were always snug. After shucking those, he unbuttoned the shirt and tossed it over towards the incredibly large dirty clothes hamper the room had, standing up again to unbutton his jeans, unzipping them. "Umm hmm hmm,” Tala said. "I know I've seen it a couple of times already, but damn if you aren't a mighty fine lookin' man." She pulled her sports bra up and over her head, as her mammoth tits slipped free of it, giant mounds of soft flesh capped with almost chocolate colored nipples. "These puppies are gonna do some bouncing today," she said, feeling one up, whether for her own gratification or to get Andy's engine revved up, it was hard to tell. He slipped out of his boxers and then moved up to lay down on the bed. It seemed like all of his sexual activity today was apparently going to be done on his back, he thought to himself, between Fiona and Moira riding him earlier and Tala riding him now. He wondered if Jade would just want to keep him on his back for her turn afterwards, although he assumed he was going to take a shower in between. "Let me just get a couple of pillows lined up here," he said, adjusting so that he was where he thought he needed to be for Tala to hit her mark. "Excellent, love," Emily said. "Now whenever our star is ready,” Tala slipped off her thong, and Andy saw her completely naked for the first time, her cunt shaven clean except for a small rectangle of black pubes high above it, her hips sashaying as she strode over to the bed with as much confidence as he had expected. "How's your head?" he asked her. "Still clear or is it getting harder t  " She cut him off by leaning down and kissing him hard, her hand on his chest practically pinning him down on the bed, as she slowly brought one knee up, then the other, moving to crawl atop of him, her tongue not giving him a chance to finish that sentence for at least a minute, her calloused fingertips dragging down his chest with firm intent. Tala pulled her lips back from his, as she smirked down at him. "Regretting this yet?" "Not even a little," he shot back. "You?" "Nuh uh," she replied. "I kinda wish I could've held out longer, but my cunt feels like I'm smuggling a space heater in it right now, and I think if I tried to hold out much longer, I wouldn't be able to say much." Her hips were grinding against his, his cock not lined up yet, not inside of her, like she was trying to tease them both just a little bit longer. "You don't have to say much if you don't want to, Tala." "Oh but I so very much want to, Andy," she purred at him. "I talked a bit with Sher about what gets you off, and she told me you love a dirty mouth, so I am gonna be one sweary slut for you." She kissed his nose, almost like the look on his face amused her. "I'm gonna shove your cock so deep in my snatch that you're gonna wonder if you're tapping my lungs. Gonna smack my ass down on your thighs and bounce on this glorious cock so hard, we're gonna test if this bed's strong enough. And if I break it? Well, then I'll just have to build a new one for the room, one done properly, one built to handle the sort of good hard fuckings this family is always gonna be up to." He could feel her hand reaching down to grab his shaft, stroking it just a little, but mostly guiding it to get into position. "Normally I tell someone it's their last chance to back out right before they do this, but you started the priming yesterday, which means you couldn't back out now if you wanted to," he said to her. "Does This" she said, slamming her hips down onto his cock, impaling herself until he was hilt deep inside of her cunt, "feel like I want to back out? Fuck no. You feel so fucking good inside of me, I don't even want to fucking move." She giggled a little bit, her eyes looking defocused for a second. "Oh that feels so fucking dope,”

Podcast - LAS NOTICIAS CON CALLE DE 23 DE JUNIO DE 2025 - Irán manda a su secretario de exteriores a Rusia para reunión ⁃ Irán amenaza con cerrar Hormuz, pero plantean baja probabilidad - Bloomberg ⁃ Irán es el tercer productor de Gas Natural del mundo - CNBC ⁃ Trump dice que hay que hacer a Irán grande otra vez - Truth Social ⁃ Putin no viene al rescate de Irán, China no promete nada - Bloomberg ⁃ Molestia con la presidenta de la UPR seleccionada y salen ya escándalos de su vida estudiantil - Metro ⁃ Gana OKC el campeonato de la NBA ⁃ Trump dice que él no es Jimmy Carter por la operación desastrosa de Eagle Claw - ASOMF ⁃ Alza de costo de la luz en la mirilla - El Nuevo Día ⁃ Promesa para alcaldes se diluye dramáticamente - El Nuevo Día ⁃ No le sueltan parques a San Juan mientras se siguen deteriorando - El Nuevo Día ⁃ Deportaciones que dejan niños sin familia - El Nuevo Día ⁃ En Julio revisarán la tarifa base para ver si se puede operar el sistema eléctrico con el actual presupuesto - El nuevo Día ⁃ El seguro social en problemas, pero parece que lo van a rescatar - El Nuevo Día ⁃ Hoy es la noche de San Juan ⁃ Wanda Vázquez y el futuro de la exgobernadora podría ser cárcel, aunque poco probable - El Nuevo Día ⁃ Reivindicada Mariana Nogales dice ella sentirse - El Nuevo Día ⁃ Gregorio Matías amenaza a la Junta con tribunales para fondos de pensiones - El Nuevo Día ⁃ LUMA y Genera ni se hablan para compras de combustible, LUMA culpa a Genera por falta de compra de gas de EcoEléctrica - Cuarto Poder ⁃ CRIM regresa a tasaciones virtuales y la responsabilidad es del dueño - El Nuevo Día ⁃ Comida de verano para niños en comedores escolares, 70 mil se benefician - El Vocero ⁃ A Reconstruir aeropuerto de Isla Grande - El Vocero ⁃ Genética de vacas de PR se exporta - El Vocero HOY SE ORDENA DE MARTINS BBQ LA BOLSITA DE SABOR DONDE SIRVEN AHORA EL POLLO ASADO. HOY PUEDES ORDENAR EL MEJOR Y MAS SABROSO POLLO ASADO SERVIDO EN LA CLASICA BOLSITA DE LA RECETA ORIGINAL PARA MAS FRESCURA Y SABOR.¡AHORA LLEGA A CASA EL POLLO CALIENTITO Y JUGOSITO! ¡LLEVATE TU POLLO DE MARTINS EN LA BOLSITA DEL SABOR!MMM...HOY VOY PA MARTINSBBQ...ASADO, JUGOSO, SABROSOIncluye auspicio

Whew! Y'all… I'm out here trying to date and let me just say: it's terrible. This week I went on two dates — yes, two. One man is ready for a monogamous relationship immediately… and has absolutely no friends (red flag?). The other sends me unsolicited prayer voice notes every single morning and follows up with "send me a pic" all day long. I'm exhausted, and it's only Monday.

She's made a career of teaching people how to create captivating presentations, and has influenced the stories being delivered into microphones by business people, illustrious corporate clients and dusty basement bars, to boot.In this episode, Storytelling Teacher Marsha Shandur will tell you how she avoided social media at all costs until she accidentally blew up on TikTok telling stories.She shares some of the best kept secrets about crafting a story that compels your audience (even if you think nothing cool every happens to you).Meet Marsha Here! ➡️ https://www.yesyesmarsha.com/shinynewclients/You'll leave this episode with ideas on how to incorporate stories into your social media content, webinars, guest presentations and keynotes... A powerful mindset shift regarding standing your ground... and you'll be RACING to play Part 2.takeawaysMarsha initially resisted TikTok due to its addictive nature.She uses a flip phone and limits her social media access.TikTok's editing features helped her create engaging content.Her first viral video on TikTok garnered over a million views.LinkedIn engagement doesn't always reflect the opportunity it can bring you.TikTok allows for reaching new audiences effectively.Storytelling must address the audience's perceived problems.Marsha gives tips on how to tell gripping stories.Sustainable content creation habits are key to consistency.Everyone has stories to tell, regardless of how boring they think they may be.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new

If you dream of getting up on a stage, presenting a rivotting presentation and having your Stripe notifications LIGHT UP immediately after... You need this episode.Expert Storyteller Marsha Shandur talks audience psychology, ethical persuasion and what's happening neurologically when you say the right things to an eager audience.➡️ FIND MARSHA HERE: https://www.yesyesmarsha.com/shinynewclients/Mentioned: Becky (the parent coach) and her viral video: https://www.instagram.com/reel/DK-cZhOTq-B/?utm_source=ig_web_copy_link&igsh=MTZ5eXdncDZjMnc4Ng==In Part 1 of this episode Marsha and I gabbed about social media, and Marsha regaled me with tales (she is SO fun to listen to). Here in part 2 we're getting down to business! And by that I mean: Mirror Neurons, persuasion, and using emotions to connect with your audience and leads.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new

For this week's MMM, I'd like to invite each of us to sit with the following truth: The only thing we can control is how respond (or react) to a given situation.Follow me on...Instagram: @reverendgainsMedium: @reverendgainsTwitch: twitch.tv/uncle_revEmail me: askrevgains@gmail.com

How do you redesign specialty care delivery when geography, workforce limitations, and infrastructure stand in the way? In this episode, Stewart Gandolf sits down with Paul Rosen, MD, MPH, MMM, Professor of Pediatrics at West Virginia University, a former official at the Centers for Medicare & Medicaid Services (CMS), and the first pediatric rheumatologist to serve both West Virginia and the Northern Navajo Medical Center in Shiprock, New Mexico.

Join Chris Palmer, chief creative officer, BGB Group, and Jameson Fleming, editor-in-chief, MM+M, live from Cannes as they discuss trends, AI and inspiration.Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don't wait—use promo code PODCAST for $100 off your individual ticket. Click here to register!    AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!    Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Mmm. Do I detect a faint sprinkle of…microplastics?!

Today in the business of podcasting: Audion and xpln.ai's report shows blending digital audio with in-video audio increrease brand recall and message recall, Reuters and the University of Oxford have  new study about news content, SiriusXM is partnering with Innovid for better MMM, CNN is rebranding CNN Audio to CNN Podcasts, and WhatsApp is adding ads for the first time.Catch every link mentioned right here on SoundsProfitable.com

Today in the business of podcasting: Audion and xpln.ai's report shows blending digital audio with in-video audio increrease brand recall and message recall, Reuters and the University of Oxford have  new study about news content, SiriusXM is partnering with Innovid for better MMM, CNN is rebranding CNN Audio to CNN Podcasts, and WhatsApp is adding ads for the first time.Catch every link mentioned right here on SoundsProfitable.com

Podcast: Lunes 16 de junio de 2025 - Noticias con Calle - Aprieta la AEE contra LUMA y el manejo de fondos federales  AGARRAN asesino de Minnesota Se dispara dramáticamente el precio, y baja luego - CNBC Listo PR si mandan a trabajar a los que cogen Medicaid/Vital dice Salud - El Nuevo DíaMotorizada propone a Rivera Schatz como gobernador - El Nuevo Día Disparada la inflación de precios de asuntos energéticos y va a subir más - El Nuevo Día Irán ha lanzado sobre 350 misiles a zonas civiles de Israel - FTIsrael quería asesinar al líder religioso supremo de Irán, el Ayatollah - CNNNetanyahu lo negó India el gran productor de nuestros iPhones en vez de China - QzVan a poner tech en carreteras de PR para avisarte cuando ocurra un incidente - El Vocero Cambio en policía no ha cambiado el rezago - El Vocero Desarrollar viviendas para viejitos es un paradigma inevitable - El Vocero Murió Violeta Chamorro de Nicaragua - Primera HoraElectores por primera vez votaron en mayoría en muchos sitios de forma mixta o candidatura - El Nuevo DíaUPR reclutara estudiantes extranjeros - El Nuevo DíaCasas de PR están sin seguro en su mayoría - El Nuevo DíaMás enmiendas al presupuesto - El Nuevo DíaPor recobrar 27 millones que la Contralora ha identificado y que el gobierno pagó mal - El Nuevo Día HOY SE ORDENA DE MARTINS BBQ LA BOLSITA DE SABORDONDE SIRVEN AHORA EL POLLO ASADO. HOY PUEDES ORDENAR EL MEJOR Y MAS SABROSO POLLO ASADO SERVIDO EN LA CLASICA BOLSITA DE LA RECETA ORIGINAL PARA MAS FRESCURA Y SABOR.¡AHORA LLEGA A CASA EL POLLO CALIENTITO Y JUGOSITO!¡LLEVATE TU POLLO DE MARTINS EN LA BOLSITA DEL SABOR!MMM...HOY VOY PA MARTINSBBQ...ASADO, JUGOSO, SABROSOIncluye auspicio

This episode is about personal accountability in entrepreneurship, There's no boss. No manager. No one watching your screen. So why are you still waiting for someone to make you do stuff?This week's episode is part personal story, part loving kick in the butt. I'll regale you with some stories about being accountable to myself to a FAULT in hopes that we can all find a happy medium and show up for ourselves (without burning out over it).Inside, I'm sharing:The wild lesson I learned performing unrehearsed onstage at 9 years old

Ti sei mai chiesto come si scrive una buona recensione di un libro in italiano? In questo articolo, lo scopriremo insieme, analizzando uno dei capolavori della letteratura italiana: "Il Gattopardo" di Giuseppe Tomasi di Lampedusa. Recensisci Come un Critico Letterario: una Guida Pronto a diventare un critico letterario? Allora, iniziamo questa avventura! 1. INIZIA CON LE INFORMAZIONI DI BASE La prima cosa da fare quando recensisci un libro è fornire le informazioni essenziali. Pensa a questo come a presentare un nuovo amico: nome, cognome e qualche dettaglio importante! Esempio con Il Gattopardo: "Il Gattopardo" è un romanzo storico scritto da Giuseppe Tomasi di Lampedusa, pubblicato postumo nel 1958. L'autore, un aristocratico siciliano, morì prima di vedere il suo unico romanzo diventare uno dei libri più importanti della letteratura italiana del XX secolo. Curiosità: sapevi che il titolo si riferisce allo stemma della famiglia del protagonista, che raffigura un gattopardo (simile a un leopardo)? 2. RACCONTA BREVEMENTE LA TRAMA (SENZA SPOILER!) Riassumere la trama è come raccontare una barzelletta: devi dire abbastanza per incuriosire, ma non troppo da rovinare il finale! La trama de Il Gattopardo: Il romanzo è ambientato in Sicilia durante il Risorgimento italiano (1860-1861) e segue le vicende del Principe Don Fabrizio Salina, un aristocratico che assiste al declino della nobiltà siciliana mentre una nuova classe sociale, la borghesia, emerge. Il nipote del Principe, Tancredi, si adatta ai cambiamenti sposando Angelica, la bella figlia di un nuovo ricco. Don Fabrizio osserva con malinconia questi cambiamenti, consapevole che "tutto deve cambiare perché tutto rimanga come prima" – forse la frase più famosa del libro! Prova tu: riesci a riassumere l'ultimo libro che hai letto in 3-4 frasi? Non è facile, vero? 3. ANALIZZA LO STILE E LA LINGUA Parliamo ora dello stile dell'autore. È come descrivere il modo di vestire di qualcuno: elegante? Casual? Eccentrico? Lo stile de Il Gattopardo: Lampedusa scrive con uno stile ricco e dettagliato, quasi pittorico, che trasporta il lettore nella Sicilia del XIX secolo. La sua prosa è elegante ma accessibile, con descrizioni vivide dei paesaggi siciliani, dei sontuosi palazzi nobiliari e dei personaggi complessi. La lingua è raffinata ma non pretenziosamente accademica, con un sapiente uso di termini siciliani che aggiungono autenticità al racconto. Che tipo di stile preferisci quando leggi? Semplice e diretto o elaborato e descrittivo? 4. ESPRIMI LA TUA OPINIONE PERSONALE Ecco la parte divertente: dire cosa ne pensi! È come quando dici a un amico se ti è piaciuto il ristorante dove hai cenato ieri sera. La mia opinione su Il Gattopardo: Personalmente, trovo "Il Gattopardo" un romanzo affascinante che offre molto più di una semplice storia. È un'opera che invita alla riflessione sul cambiamento sociale e sulla resistenza umana ad esso. La figura di Don Fabrizio, orgoglioso ma consapevole dell'inevitabilità del declino della sua classe, è straordinariamente ben costruita. Ciò che mi ha colpito di più è come Lampedusa riesca a rendere universale una storia così specificamente siciliana e italiana. 5. IDENTIFICA I TEMI PRINCIPALI Ogni buon libro ha dei temi importanti. È come trovare gli ingredienti in un piatto delizioso: "Mmm, sento un po' di amore, un pizzico di morte e una spruzzata di ribellione!" I temi de Il Gattopardo: I temi centrali del romanzo sono il cambiamento sociale e la resistenza ad esso, il declino dell'aristocrazia, il passaggio di potere tra classi sociali e la natura ciclica della storia. C'è anche una profonda riflessione sulla morte e sulla mortalità, simboleggiata dalla contemplazione del Principe delle stelle e dell'eternità. La Sicilia stessa diventa un personaggio, con la sua bellezza, il suo caldo opprimente e le sue tradizioni immutabili.

Laura Kendrick and Cort Sharp hijack the mic to share what it’s really like behind the scenes at Mountain Goat. From Zoom bloopers to unexpected team bonding, they unpack how a fully remote team built a thriving, human-centered workplace. Overview In this special takeover episode, Laura Kendrick and Cort Sharp pull back the curtain on what goes into running hundreds of Scrum and Product Owner classes virtually—and why Mountain Goat's remote team still feels so close-knit. With stories of early tech headaches, Slack banter, hilarious costume moments, and the quiet rituals that keep the team connected, they explore how remote work can actually foster strong relationships and top-tier collaboration. If you’ve ever wondered how to make a distributed team work (or just want a peek at some Zoom-era growing pains), this one’s for you. References and resources mentioned in the show: Laura Kendrick Cort Sharp #61: The Complex Factors in The Office Vs. Remote Debate with Scott Dunn #147: The Power of Quiet Influence with Casey Sinnema Run a Daily Scrum Your Team Will Love Subscribe to the Agile Mentors Podcast Join the Agile Mentors Community Want to get involved? This show is designed for you, and we’d love your input. Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one. Got an Agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us at podcast@mountaingoatsoftware.com This episode’s presenters are: Cort Sharp is the Scrum Master of the producing team and the Agile Mentors Community Manager. In addition to his love for Agile, Cort is also a serious swimmer and has been coaching swimmers for five years. Laura Kendrick is the producer of the Agile Mentors Podcast and a seasoned Scrum Master who keeps virtual classes running smoothly. Outside the podcast, she helps clients apply Scrum techniques to their marketing and business strategy, bringing structure and momentum to big, creative ideas. Auto-generated Transcript: Laura Kendrick (00:00) Welcome in Agile Mentors. As you may have noticed, I am not Brian Milner. I am Laura Kendrick, and this is Cort Sharp. And if you have taken a class with us at Mountain Goat in the last five years, there is a good chance that you have met one or actually both of us. Cort Sharp (00:19) I think it's like 90 % chance, 95 % honestly. We've been in so many of these classes. Laura Kendrick (00:26) Definitely, and oftentimes together too with one of us TAing, one of us producing, sometimes one of us teaching court. Cort Sharp (00:33) once in a while, once in a while. Yeah. Laura Kendrick (00:37) So we thought we would come on over here and hijack the podcast to share a little bit about some of the insights that we have gained from doing about a billion, maybe a little exaggeration. Cort Sharp (00:49) Roughly. Roughly. We've done roughly a billion classes with Mountain Goat. Yes. Laura Kendrick (00:56) We have seen a lot in the certifying of Scrum Masters and product owners and advanced product owners and Scrum Masters and all of the evolution of the classes that we have done. We actually hold quite a bit of insight into what is happening in this world. And so we thought we would come in, steal the podcast, and share a little bit of what we have seen, learned, observed, and really just kind of Honestly, some of the laughs and fun that we've had along the way. Cort Sharp (01:25) Also, I think, I don't know, just your intro right there is talking about, hey, we've seen the evolution of these classes. That just got my brain going of like, remember the first class that we did? Way like 2020. I mean, I was in my parents' basement with really terrible internet. It was a struggle. Laura Kendrick (01:40) Yeah. Cort Sharp (01:49) But we were working on like Miro boards or mural. One of the two, forget which, which tool it was, but that was, yeah, that was before team home. And then we got to see the first version of team home. We helped do a little testing with it. And then we've seen it grow all the way into this awesome tool that we have nowadays. And I don't know, just, just to me, I think it's cool to see how we've been iterating and be part of that process of the iteration process, um, to develop these classes and these courses into. Laura Kendrick (01:52) Mm-hmm. Mural. Yep. Mm-hmm. Cort Sharp (02:20) the truly awesomeness that they are today. Personally, I'd rather take a virtual class than an in-person class with Mountain Goat at this point. Laura Kendrick (02:27) It's funny that you say that because I notice actually the iteration of the experience like outside of the tech piece because you know, that's where my brain goes. Here's the difference between court and I. I'm noticing the interactions. But I've noticed, mean how people are interacting a little bit differently in the online space, how even our team interacts, like all of those things has become so much more sophisticated and amazing and Cort Sharp (02:39) Yeah, just a bit. Laura Kendrick (02:54) I mean, honestly, we sometimes talk on our team between like the producing and TA team where like I've referred to it as a perfect game if we don't need anything from the outside team, which occasionally we need a lot of support from the outside team, but we've we've got this down at this point. And it is it's become those first classes. I remember them being super stressful, like, my gosh, the breakout rooms and all the things and just being like, I mean, you couldn't do. Cort Sharp (03:17) Yes. Laura Kendrick (03:21) It was almost like learning how to drive where you felt like if you turned the radio knob up, you might actually turn the whole car. And it was like, so much anxiety. Cort Sharp (03:31) I mean, but we just didn't know Zoom then. Zoom didn't even know itself then, right? What Zoom is, ⁓ for those of you who don't know, we host all of our virtual classes on Zoom. And learning that platform, like I'd used it once maybe for some just, yeah, here's Zoom exists in one of my college classes. That was about it. But yeah, totally. was like, man, what does this button do? Hopefully it doesn't end the meeting and kick everyone out. Laura Kendrick (03:34) Yeah. Yeah. Yeah. That's so true. Yeah, no kidding. But you know what's really interesting too, though, is that it's been over five years now for both of us being part of the Mountain Goat team. And we all work remotely. And other than you and Mike for a little while being right down the road from each other, none of us had any actual interpersonal interaction with each other outside of Zoom email and Slack and the occasional, know, fretted text message of like, are you late? Where are you? Cort Sharp (03:58) Absolutely, yeah, totally. Yeah. Laura Kendrick (04:26) But other than that it like we truly were of and still are a fully remote team and the crazy thing about it is we have at this point once gotten together as a full team in person and it was such an interesting experience being having been fully remote and then being in person and in particular the team that is live on the classes Cort Sharp (04:39) Yep. Yep. Laura Kendrick (04:51) It was a very different interaction because we have this time built into our classes where the team gets on the Zoom call 30 minutes earlier than the students do. And we get this time to just honestly have like water cooler chat and like friend chat or occasionally see Mike get on and you can't hear him, but you can see that he is quite angry at his very elaborate tech system that is not working correctly. Cort Sharp (05:14) you That does happen. Yes, it does. ⁓ Laura Kendrick (05:21) these moments, I feel like they really bonded us together. Because when we got together in person, it was old friends. wasn't even fast friends. It was old friends. And the banter even that goes on in Slack is fun and engaging and not rigid and confining. Cort Sharp (05:31) Yeah. Yes, absolutely. I agree with that. I mean, I'm just thinking back to like the first time because that was the first time I met you in person. aside from being like, wow, she's a lot shorter than I thought she would be. Laura Kendrick (05:47) Mm-hmm. shorter. By the way, court is like 6-4. Cort Sharp (05:55) Yeah, yeah. Not that you're short. But I've just always ever seen like, the profile like the profile picture. That's all that it's really ever been. So I'm like, yeah, you're like, what I would consider normal height, which you totally are. But in my mind, I was like, yeah, it's weird seeing, you know, your legs. That's funny. ⁓ Laura Kendrick (06:14) We digress. Cort Sharp (06:15) But aside from that, was like we've known each other for three, four, four years because we've had that time to get to know each other. We've had that time to talk about just life events, what's going on, where we live, what's happening, what the deal is going on with life. Because we've been very intentional about having that time with that. The 30 minutes before each class were originally very much so used to take care of any tech problems. As the years have gone by, we've for the most part figured out the tech problems. Sometimes, you know, we'll change something out. Laura Kendrick (06:48) Except, hold on, except last week in Lance's class, we were talking about his dog and suddenly it looked as though Lance in his entire room did a cartwheel because the camera just fell. This is not a small camera. Cort Sharp (07:02) It said, nope, I'm out. ⁓ man. Laura Kendrick (07:06) So we still occasionally have the tech problem. Cort Sharp (07:09) Yes we do, yes we do. That's why we still do the 30 vimits. Laura Kendrick (07:14) The crazy thing about that is that when we landed at this in-person meeting, there were members of the team that at that time, and I in particular had never had any interaction with. so like other than the odd email or Slack message, so it was like really knew their name, but didn't really work with them up until that moment. And it was really interesting because at one point, the way that the leadership team had mentioned of like, well, if you need somebody to step in and talk to Mike for you, if you're not comfortable. And I remember looking at court and being like, Mike's the one I'm most comfortable with in this room because of that 30 minutes. I feel like I know Mike. I feel like we have an actual interpersonal relationship where I have no problem speaking up and saying the things that I need to. And that has made like those little water cooler times, those little Cort Sharp (07:54) Yeah. Laura Kendrick (08:06) bantery questions, them asking about my kids or hobbies or whatever. And just knowing those things made a huge difference in our team functioning. The communication across time zones was so much better and easier and safer. Cort Sharp (08:24) Absolutely. We were talking a little bit before we were recording about just people who want pure in-person no matter what. I think at this point, I will always push back on that and say, you might not get that quote unquote collaboration time that's naturally built in, but if you're intentional about it and you provide the space and provide the resources, Laura Kendrick (08:32) Hmm. Cort Sharp (08:50) And also, kind of push people along, have some, I don't know, working agreements or something of, hey, our cameras are on whenever we're talking with each other, unless something like drastic is going on or something's happening, right? Which I think we're going to get into in a little bit, but it's massive. It's crazy. Laura Kendrick (09:03) That's huge. Yeah, I mean, it is. I think we can definitely speak to that in our own experience because we've had, of course, there are moments where people don't have cameras. There are moments where people have bad connections and we'll encourage them in class, like turn off your camera, save your bandwidth. But there are also moments where we are doing private classes for companies. In particular, we've done some with companies that work with like Department of Defense. So there's like real security. issues there and so they don't turn their cameras on. Their cameras are totally disabled on their computers. And it is, I have to say those classes are some of the most like energy draining classes I'm ever present in because I'll be there with the trainer and I feel like I have to give all this emotional feedback because when you are talking to a black screen, that's, it's really hard to just. Cort Sharp (09:47) Hmm. Laura Kendrick (09:58) survive that because you're not getting any feedback from anyone. So you don't know what's happening and you're constantly questioning and the kind of banter in your own mind is like, God, is it landing? Is it not? And you're just not getting any of that physical feedback. So I feel like when I'm on a class with a trainer like that, I feel like I have to be like, that's funny. I'm like, yeah, good point. Cort Sharp (10:19) Yeah, you're kidding. Laura Kendrick (10:21) I'm tired Cort Sharp (10:22) You No, I get that. And I've had some pretty similar experiences too. I might not be as in tune with the emotional side as stated earlier. So I might not help the trainers out nearly as much as I probably should. But I do think cameras on just can make all the difference. And again, situations where it's just not possible. Absolutely understand that. One of our trainers, Lance, he Laura Kendrick (10:39) Mm-hmm. Cort Sharp (10:47) He always likes to throw out the phrase, look, let's approach everything with grace, patience, and mercy. So I like, which I really appreciate, and I like that he throws that out there. But I think that's a good thing to keep in mind of like, know, even though you have the company policy, you have the working agreement, whatever it is that says, look, camera's on all the time, sometimes it's just not possible. Sometimes it just doesn't happen. I recently had to figure out internet in the middle of nowhere, because that's where I live now. Laura Kendrick (10:52) Mm. No. Cort Sharp (11:15) And I was worried for a while that I wouldn't be able to put my camera on. But, you know, if if they came down to that, I know that it would be, hey, you know, it's a it's a unique situation. It's something different. And we're going to do we're going to work the best that we can with it and try to figure out maybe you can turn your camera on for any time you're talking or just any time you have something to say or, you know, if you're agreeing with something, you could briefly turn your camera on to show like, yeah, I'm nodding. I'm agreeing. I'm doing whatever. Right. But Laura Kendrick (11:45) Honestly, I think recently I had a very busy day and we communicate in back channels, of course through email, but also we use Slack as a team. And so I sent a direct message to court about something and I just like, I sent it in a voice? No. And court's response was, didn't know you could do that in Slack. But in those moments, I think there are other ways of doing it too, where you can bring the humanity out, where it's not just words. Cort Sharp (12:01) Yeah. Laura Kendrick (12:09) So often I'm actually thinking about there was one time that you and I were talking about something and I misread it as like, I like kicked something, like some hornet's nest in there. Like you were upset with me, but you were like, no, that was not my intention. And it's an amazing thing that that's only happened once in five years. There was that subtle nuanced miscommunication of I thought I had offended in some way and I hadn't. Cort Sharp (12:18) So. Yeah. Laura Kendrick (12:34) Just keeping that in mind though, in written word, tone is interpreted because probably what happened is I like offended my kid or my partner and was bringing that into the conversation with court. And it had nothing to do with what was actually happening, but adding in those personal things of your face, your voice, those things really do help move that human connection, which enables the teamwork that we've seen at Mountain Go. Cort Sharp (12:42) Yep. Yep. Mm-hmm. Laura Kendrick (13:00) I mean, it's amazing the way this team functions and it is not perfect. There are definitely communications missteps. There are definitely like, oops, forgot to leave that piece out of the information packet. It happens. It happens to everybody, but we're able to recover really quickly or even it's a safe enough space to be able to speak up and say, I think I got left out on this. And it's responded to in a really gracious and amazing way. Cort Sharp (13:26) It absolutely is. I mean, Mountain Goat's been remote for longer than the COVID stuff, the pandemic stuff happened. Laura Kendrick (13:33) Yeah. Well, Lisa's been with them for what, 10 years? I think it was nearly 10 years when we started, maybe 15. And Hunter's around the same. So yeah, they've been spread for a long time. Cort Sharp (13:42) Something like that, Uh-huh. ⁓ I know that they had an office space and that office space changed just in case people wanted to like come in, come to the office. I think at one point, one of them was in Colorado, which is kind of funny because several people live on the West coast. And then it's like, okay, yeah, come on, come on, swing by the... Colorado office on just a random Tuesday. Yeah, fly in, have fun. I don't know. Yeah, why not? I don't know what the deal was or what it was like, but they've been fully remote. And I think with the kind of runway that they've had leading up until the time where everyone had to be fully remote has really benefited Mountain Go in a lot of ways, because a lot of those early, like, how do we work remote? How do we do this? Laura Kendrick (14:09) I'd do that. Yeah, let's do it. Cort Sharp (14:31) kind of was ironed out, but back to your, your point to just like, it's, it's incredible how much support there is. It's incredible how much, how well communication again, it's not perfect, but how well we're able to communicate with each other and how well we're able to just say, yeah, let's, let's hop on a call real quick or here. I think most of us have like personal phone numbers. We, we use that as a very much so last resort type deal. Laura Kendrick (14:57) Yeah. Cort Sharp (14:59) But even then, it's nice to just have those open lines of communication and know that those are always available, but also know that people are kind of in our corner all the time too. And I think you have a pretty good story about this one. Something happened in a class a few years ago. Laura Kendrick (15:09) Mm-hmm. Yeah. Yeah. It was early on we had, it was a non-Mike class. So it was one of the other instructors and there was a student who was just challenging. And in the end, it didn't go well in the moment, to put it, just to kind of like not go into grave detail about it. But Mike wasn't there, right? And so The thing that was interesting though is the first piece of communication that came from Mike, which was before that class even broke, right? Because it was one of those things of like, we have to share. As a team, we can't hide it. We have to share that something happened in class that was less than ideal. And so we did. And the immediate response from Mike was in support of the team. And later on, he did go and review the tape of the, because the classes are recorded, not for this purpose. They're recorded actually so that the students get a recording of the class afterwards and can return to what, you know, all the things that they learned because it's a lot to take in in two days. But in this one instance, it was beneficial in this way because Mike could actually see rather than taking people's words, what happened. And I think the important thing is not even what happened after, but what happened in the moment. that he instantaneously was like, I've got you. Like no matter how this goes, we're a team and I'm gonna support you as well. And that was actually, that was pretty early on for me. And it was in a moment where I didn't know Mike that well yet. And it was actually this very solidifying moment for me that was like, I'm in the right place. Like I am part of this team, not just a minion or an employee. Like they care about all of us. Cort Sharp (16:48) Mm-hmm. Laura Kendrick (16:56) and we're in this together, even if it turns out that we're in some form of trouble, it's still going to be thoughtfully managed and handled rather than just the kind of lashing out that can happen in so many environments. Cort Sharp (17:12) Right. And, and that experience, cause I think we were all included on that email. Like I, I wasn't in the class when it happened, but I do remember getting that email and it just was a clear communication from kind of head honcho Mike, right? A top dog saying, yeah, no, we, we got your back. on, we're on the same team. We're all working towards the same goal. And when I, when I read the email, I was like, wow, that was an eventful class. but. Laura Kendrick (17:26) Mm-hmm. us. Cort Sharp (17:38) My second thought, my second thought was, huh, this very similar to what you were saying of like, wow, this is a great place to be. This is a great company to work for. These are great people to be working with and alongside. ⁓ but also like, I know so many people whose managers, whose higher ups would say, Nope, you're in the wrong. You should have done better. Your toast, blah, blah, blah, blah. Like putting all the blame on you. Absolutely. Yeah. Yeah. Laura Kendrick (17:52) Mm-hmm. Yeah. The knee jerk. Yeah. Yeah. Cort Sharp (18:07) And it just, makes me think all the time of like one really blessed, like very fortunate to be here, very fortunate to work with mountain goat. but also people don't quit jobs. They quit managers. They quit leadership more often than not. And, not that I'm talking about quitting mountain goat, but, neither, neither of us are throwing that out there right now, but just like, Laura Kendrick (18:20) Mmm. Yeah. No, but interestingly in five years, I've not seen anybody quit. I mean, we've had people kind of go down separate paths, but nobody has been throwing their hands up and been like, I'm done. I can't be in this. There have been people who have taken other opportunities that they needed to take for their own businesses. But yeah, nobody's quit. In five years, no one has quit, which speaks volumes to the culture that is created in an environment where Cort Sharp (18:37) Mm-hmm. Laura Kendrick (18:57) And I also want to be clear that that response from Mike also, it wasn't disparaging to the other party either. It was simply a, like, it just let us know that I see you and this, you were in a hard moment in the moment and you had to react like a human being and you as a team, I've got your back and this is, you know, great. And to be fair to that was like in the heat of COVID. Cort Sharp (19:24) Yes, yeah It was yeah Laura Kendrick (19:27) good times. But there's also been a lot of fun that's happened in class too, which is, I think that makes a big difference. Like where we are, I don't want to say allowed because I don't think that's right, but like part of the culture is to have fun. Like Mike is a pretty funny guy. Brian's a pretty funny guy. Like honestly, the whole team is quite humorous and it's, we're allowed to like make these really fun things and Cort Sharp (19:48) Yes. Laura Kendrick (19:52) in response to like when we see them in class, like, we foster those two and it becomes this really fun working environment, not only for us, for our students. You brought up one that I had totally forgotten about with the costume. That was good. Cort Sharp (20:06) ⁓ yeah, I, I, yeah, I'll, I'll get into the costume thing, but I think the word you're looking for instead of allowed is enabled. Like we're, we're enabled to have fun. We're encouraged. Absolutely. Yeah. A hundred percent. If you ever hung out with Mike or, or taking a class with him, you've probably heard some funny stories. Laura Kendrick (20:13) Yeah, Encouraged, in fact. And my gosh, the one class too where Mike was asked how long they'd have access to like the videos and stuff. my gosh, Mike ended the class and it was a super engaged Chipper class. Everyone was laughing and Mike brought it down. Cause he did his usual thing where he talked about, what does he say? You have access as long as the internet exists and I'm alive. And then he went into great detail. great detailed speculation about what will happen once he's not alive. It went on for like five minutes. Cort Sharp (20:58) Yeah, where where he's like, yeah, you know, my kids will probably be like, what's this? What's this old website that dad's still hosting? Guess we'll we'll close that up 10 years down the line or whatever. Laura Kendrick (21:09) Dumbfounded. It was so good. But anyhow. Cort Sharp (21:13) man. But there was, I don't even remember why this happened in the class. don't think it was around like Halloween time or something. think the person, actually, I think the person does this to go to like local children's hospitals or local hospitals and just visit. But I get on and I'm normally the PM producer. So I normally hop on in the afternoon. And I took over from Laura and Laura Kendrick (21:22) No, it wasn't. think so. Cort Sharp (21:39) Laura was like, yeah, you know, pretty normal class. This happens, whatever. We're good. And I hop on and people start turning their cameras on. And then all of a sudden there's this dude in a Captain America costume. Like what? He's got the mask. He's got the, the, the uniform. He's got the shield and everything. And I was like, what is happening? What is going on? Come to find out he was telling his story. Laura Kendrick (21:50) Like full on math. Cort Sharp (22:04) Yeah, I do this. This is cool. And Mike was like, that'd be awesome to see. He went out, put it on and took the rest of the classes Captain America. So we have certified Captain America. Laura Kendrick (22:12) Awesome. We've had, there was the guy who was put on like a crazy hat for the first session and then came back for session two with a different crazy hat. And then other people started wearing crazy hats. And by the end of it, like by the final session, almost the entire class was sitting there with some like their kids stuff on their heads. it was. Cort Sharp (22:34) You Laura Kendrick (22:36) But was this one, like it stands out of the billion classes we've done. It stands out in our minds as these really fun moments. I remember the class where it was a private class, so it was for a company or team. And there were, it took me until the very end to, it was early on, so it took me until the very end to get up the gumption. There were five mics in the class. And finally I was like, I'm just gonna put them all in the same room and see if anybody notices. Cort Sharp (22:36) People just... Yes. Didn't they notice like right away, they all came back and they're like, team Mike is back in action or something, right? Laura Kendrick (23:04) I don't think they said anything, but they did. The instructor went into the room and like, yeah, they noticed. Good. My passive aggressive humor worked. Cort Sharp (23:10) Hehehehehe It's fun. It's all good. But it's also like going back to us being able to do this before I figured out kind of my background situation, I would always put up virtual backgrounds and I would just change your background every time and see if people noticed. And it wasn't, it was a lot of Disney. Yes. Laura Kendrick (23:23) Mm-hmm. Disney. That's the thing though. That also, that kind of stuff built a little bit of a relationship as well. like it was, court was always going to have something for Disney. I had one that I would, when I finally found the one I liked, I kept that one for a long time. And Mike would occasionally, when I wasn't in a class, he would send me a screenshot of somebody via email and be like, somebody's in your house with you. Cause they would have the same background. Cort Sharp (23:52) Yeah! Laura Kendrick (23:56) those little tiny things make the relationships and make the team function and make us giggle. So I'd be like out with my kids and see an email and be like, oh no, Mike, what does he need? And then click in and be like, you know, actually more often than not, it would probably be like, am I missing class? See, I'd be like, oh, that's funny. But you know, it builds that relationship. And I think it's why this remote working has worked so well for us. And I'm totally with you where I, when people are Cort Sharp (24:13) You Yeah. Laura Kendrick (24:26) railing against it because of my experience. like, you're crazy. This is great. Cort Sharp (24:31) Exactly. I'm like, how can you not want to just chill out, hang out in your home, chat with some people, get some work done, and like, you're good. Who despises that? Who doesn't like that? don't know. It's, Exactly, yeah. But I do think it does, it comes down to being intentional with it. We were talking about that 30 minutes before that used to be primarily tech troubleshooting. Laura Kendrick (24:47) I know, you get to do things on your own time too. Cort Sharp (25:01) but has since kind of evolved into, okay, so everything, like, I don't know about you, but the vast majority of time, unless a camera's fallen, the vast majority of time, it's, all right, does everything look good? Yeah? Cool. Sure does. Whoever I'm working with, awesome. So, what'd you do this weekend? how was this? ⁓ sorry, sorry that the Avs lost to the Dallas Stars. Yeah, I'm sorry too. Stuff like that, right? Where it's just, Laura Kendrick (25:19) Yeah. It's water cooler talk. Cort Sharp (25:29) It's fun, but we're very intentional with having that time to do that. And I think if you're not intentional in setting up that time, whether if you're working remote hybrid, you're not going to get it. And it's not just going to naturally happen because it is so much more difficult to produce. it's impossible for it to just kind of naturally pop up without taking away from some other intentional time. so I think in, in this this world that we're living in where there is the option to work remotely and there is this really big push to go back in person. I'm saying stick with remote, take your 15, 15 minute daily standup, and turn it into, you know, say, Hey, I'll be on 10, 15 minutes early. If anyone wants to come hang out, come chat. And make it worth it. Make it a valuable time because that is the time to connect and that is the time to say, yeah, cool. How are the kids? How was your weekend? Did you grill up some good hot dogs during this last weekend? What'd you do? Like, what was going on? ⁓ Build up that stuff. Laura Kendrick (26:23) Yeah. We also have Slack channels too, that are like that. Like there's a Slack channel for our team that's just movies, books and TV shows. That people, it'll get active at certain times and it'll be totally dead for a while and nobody's cultivating it. It's simply that somebody will pop in like, I just watched this and it's great. And they've set up also like the automatic bots, cause Mike's a big fan of James Bond. So like if somebody mentions James Bond, the Slack bot will say something quippy and it- Cort Sharp (26:39) Yeah. ⁓ Laura Kendrick (26:58) But it adds that little, like, little bit of humor, little bit of humanness to even though, like, the people that we have time to interact with like that is the team that's in class. So I don't, I mean, it wasn't until we were in person that I met our CTO. He was kind of an enigma, you know? Cort Sharp (27:10) Yeah. Mm-hmm. He was just in the background. Things just magically showed up digitally. Laura Kendrick (27:23) It was in my email and my Slack sometimes, but it creates that thing of like, now I know things about Hunter. Yes, of course it was because we were in person. I heard lots of stories and all that fun stuff. But also I know about like some of his like TV watching stuff. I know occasionally like what his wife likes to watch because sometimes he'll like pepper in something that, she dragged me into this and not my cup of tea. But it's those little bitty things that you start to learn about the people. Cort Sharp (27:39) Mm-hmm. Laura Kendrick (27:50) that makes them human and gives that space. And I also, think it's important to have it be a little bit of white space. so often we talk about cultivating the conversation and like, can you have icebreakers and get people engaged? And yes, those things are so important, but when it's with a team, you need to do those things, but you also need to create the empty space where maybe you have that daily standup or that... weekly meeting or monthly meeting, whatever that is for your team. And maybe at the end of it, it's just leaving the call going and allowing people to just talk. I mean, we did that as a producer team that we would have a meeting as producers that would be very structured and then kind of the official meeting would end. And there would be times where as a team we'd be on that Zoom. I'm like, thank goodness nobody needs this channel. Cause like we'd be in there for like two and a half hours. Cort Sharp (28:26) Yeah. Yeah. Laura Kendrick (28:42) just talking. And of course, it wasn't, you know, it wasn't billing time. It wasn't, you know, it was just us being friends and hearing each other and sometimes ranting and complaining and doing the things of like, this part was hard and like, yeah, well, people need the space to do that and feel seen and heard. And the only place they're going to get that is in the white space. Cort Sharp (29:01) Yep. Exactly. Yep. And where my head went when you were talking about the white space, I love where you just went to because that's absolutely very true. But where my mind went was the newest kind of Slack channel that that's been set up, which is the artificial intelligence. Yeah. Where we just we just it's cool because I'm interested in AI. I think everyone's interested in AI right now. Things are things are going in all sorts of wild directions with it. There's there's all sorts of possibilities that we can do with it. Laura Kendrick (29:17) ⁓ Yeah, that one's Yeah. Cort Sharp (29:32) And Hunter just threw out, who wants in? If you want in, cool, I'll get you in. If not, and you're not interested in AI, let me know when you are, because it'll be at some point, I was going to say. It's just another full group one. Yeah, we just. Laura Kendrick (29:39) Yeah. Pretty sure the whole team's in there. But it is fun. Like Hunter and Mike do deep dives and Brian too. And I'm like, wow, I just get to swim in that pool. It's really Cort Sharp (29:50) Yes. Yeah, yeah. You just kind of get a glean from what's posted in there and say, oh yeah, I am really interested in the automation side of AI. I want to do, I think I threw in there one time, like this whole GitHub repository that has just from zero to hero AI, here's a two week crash course. And I've been working my way through that. It's taken a lot longer than two weeks for me. I've been working my way through that. And it's opened my eyes to say, okay, now this awesome thing, think Mike just threw in there something about someone using it at Disney, I think it was, and how they were using it at Disney to propose, here's a cool way that we can use AI to help our proposals go faster or help our marketing campaigns go faster or whatever it is. And just learning and seeing and... Laura Kendrick (30:38) Yeah. Cort Sharp (30:44) growing together as a team as well and having that space of, yeah, you know, here's what here, here are these articles that I'm reading. Here's the ones that stuck out to me. And to have that space, I think also is, is really interesting to me too, not just because I like learning, but it's also like, I feel like, okay, I can talk with Mike about AI. I can talk with Hunter about AI. I can talk with whoever about it. And we're all relatively on the same page because we're all relatively getting the same information. Laura Kendrick (31:14) Yeah, yeah. I feel like having the Slack channel has been really helpful and all the white space and even honestly the in-person event, there was white space built into that too. There was definitely a lot of structured meetings because of course when you are bringing everyone in from all over the country and actually the world, have a team member who is in the UK too. Cort Sharp (31:26) yeah. Laura Kendrick (31:37) flying a great distance and being in a space together, it's got to be structured. You have to make that worth the time and effort and investment. But also there were dinners, there were shows that happened, there was fun built into it, and there were options of not just like, I'm forcing you to go to this, but like, here's a choice. Would you like to do this or that? And those things have made a huge difference in breeding the like belongingness. Cort Sharp (31:55) Mm-hmm. Laura Kendrick (32:05) and the feeling like we are actually a team. And even though there are definitely times where the frustrations arise, of course, I mean, who doesn't have frustrations, but it's a space where they can be vocalized, they can be talked through, and it's all due to that togetherness that we have, that connectedness that has been built through, honestly, Cort Sharp (32:05) Yeah. Mm-hmm. Laura Kendrick (32:30) just being in these like casual fun spaces is where that comes from in my opinion. Cort Sharp (32:36) Yeah, I agree with that. Just having the space to talk about whatever. But I think it's all rooted in communication, right? So in various methods of communicating and various ways of communicating too, where it's not just exclusively Slack, email, written text, we have that space there. But we do still run into some communication problems, right? There's... Laura Kendrick (32:41) Yeah. For sure, for sure. Cort Sharp (32:58) there's all sorts of communication problems that we're gonna run into because especially we are text-based heavy, but we're not exclusively text-based. But I think you were talking about a story where Mike was late one time or Mike's late story about communication and what was going on with that. Laura Kendrick (33:12) he tells it in class. He tells a story in class with that. It's one of his examples that he will pull into fairly frequently with an experience with a team where somebody was always late to the daily standup and they realized that it had to do with the fact that they had to drop their kid off at school. And so it was that simple communication shift of asking instead of assuming, asking which... They've put into practice too, like I recall early on hearing like, do you prefer to be communicated with? And like we've had these conversations that court and I have a tendency to be more slack people. But Brian has stated that for him, like when he's teaching slack is like his emergency line. And so like knowing that I'm not going to send him something through slack unless I desperately need him to see it when I can land it in his email versus Lisa and Laura are much more Cort Sharp (33:43) yeah. Mm-hmm. Mm-hmm. Laura Kendrick (34:04) they're going to be in the email. Like that's just where they live and they are less likely to be in Slack. So it's just knowing those things have also helped us build the right kind of streams of communication. I'm pretty sure Hunter is everywhere all at once. Like he's omnipresent. You can get him anywhere. I know it. I'm in New York and he's in California. I'm pretty sure if I whispered his name, he's hearing it right now. Cort Sharp (34:06) Right. my gosh. He's the enigma. He's the enigma everywhere. I was gonna say, I'm surprised he hasn't popped into this. We've said his name three times. It's, he just knows everything and he's always got everything coming through and no matter what you need, he's any message away. Slack, email, could be carry your pigeon. I don't know, something like that, right? Laura Kendrick (34:43) Yeah, his next Halloween costume needs to be Beetlejuice, so I'm sending that to him. my goodness. But I think at the end of the day, the practices that have been put into place that you may have felt in our classes too, have helped really grow this team into what it is. There's a lot of strength here. There's a lot of fun here, but there's a lot of hard work here too. And a lot of, there have been hard moments where we've all just kind of put our heads down together and moved through the hard moments as a team with a lot of support and a lot of. Cort Sharp (35:12) Mm-hmm. Laura Kendrick (35:15) Just trying to be in it and be like kind of move things where it needs to go. I don't know what the right word is as a team. It's redundant. Cort Sharp (35:22) I think it. Yeah. But I think that that does show in our classes a lot, right? You and I have both taken a class outside of the mountain goat sphere, ⁓ and I'm not I'm not dogging on anyone. I'm not trying to talk down on anyone. But I got out of that class. I was like, man, we are light years ahead of that. Laura Kendrick (35:30) Mm-hmm. Mm-hmm. Cort Sharp (35:49) that kind of interaction and that kind of experience. was the information that I got out of that class was awesome, superb. It was great. But just the amount of energy and effort and time that has been invested into these Mountain Goat courses, it's far and away just, it shows. And it shows how much of a level up it is to take a class with Mountain Goat. And I do think partly, you know, I'm boosting my own ego here. But I do think partly it is because we are surrounded with some awesome people and we have some awesome people working together and awesome support on every call, every class that you take with us, right? You don't have to, like the instructor can focus on just instructing. And we, more often than not, we are typically in charge of everything else. Make sure that any tech problems, any issues, anything that's going on, right? Yeah. Laura Kendrick (36:32) Yeah. Yeah. I remember the early days. Like you just brought up a memory that apparently I had stored in the trauma bank. I remember the early days though being, because I would often, because I'm on the East Coast, court is in mountain times. So, often I would be the early person just because it's easier for me. was mid morning for me. we would start class and it would be just, especially honestly when like people were figuring out Zoom and all this stuff, it was... stressful. Like they were just, it was just question, question, question, problem, problem, problem. And we would get to the first breakout and I would send everyone away and the instructor would be like, that was great. And I'm like, was, you know, just totally frazzled. But the point was, is no one else felt that. And it was, I was in my Slack and working with the team, working with Hunter, things fixed, working with Lisa, making sure the person was in the right place. Cort Sharp (37:20) Yeah, glad. Mm-hmm. Laura Kendrick (37:33) and doing all these things. And though that has died down because we've all gotten very good at our job and the systems in place are amazing at this point, it still is like, that's the whole point. We worked as a team so that the instructor could deliver an amazing class and be present with his students. And we could be here or her, because we do have hers too, I should say. They're students. And we were here taking care of the things that needed to be taken care of, which was, yeah. Cort Sharp (37:54) Yes. Laura Kendrick (38:00) Though I had forgotten about that. Thanks for that. Cort Sharp (38:02) Yeah, sure. Yeah, it's gotten easy, right? ⁓ Laura Kendrick (38:04) Yeah, it does. But that's at the end of the day, that's how a good team is. I think that we can kind of end it with this thing of Mike has created this environment and it definitely comes from him. Like it's is rooted in the founder for us because we're a small team, small but mighty. But he it's rooted in his like engine of creativity, efficiency, and just love of innovation. And that has kind of Cort Sharp (38:18) Mm-hmm. Laura Kendrick (38:34) folding that in with seeing all the people as humans, and with flaws and different talents and all those things and human interaction is messy and folding all of that in has actually been what has bred these amazing class experiences for our students and also this rewarding and fantastic team experience for the people behind the scenes as well. And I think the lesson Cort Sharp (38:39) Yes. Yep. Laura Kendrick (38:59) comes from that, that if we can fold those things in together and make space for humans to be humans and also have this amazing expectation of creativity and innovation, then it's all going to happen. Cort Sharp (39:06) Mm-hmm. Mm-hmm. Yeah, absolutely. I 100 % agree with that. I mean, it does come down to Mike and Mike is a fantastic leader. It's awesome. I also want to raise Mike, but. Laura Kendrick (39:28) Nice. Not passive aggressive at all. On that note. Cort Sharp (39:29) Yeah, you know. No. I'm just joking, right? We're able to have fun. We're able to joke around. But it does come down to leadership, right? And I think that's true on any team. And we have just we've been so fortunate to be able to experience it firsthand and go through this awesome transformation from being in person to fully remote, even in the class teaching stuff. And it's been really, really fun. really, really enjoyable. I, you know, you don't love every day. There are jobs, right? It's a job. But I'm not gonna lie. I'm not gonna lie. It has been fun. It has been enjoyable. But I don't look back on it and be like, wow, these last five years were just all terrible. No, it's we've had great leadership. We've had great interactions with with everyone. And I think Laura Kendrick (40:05) You should have just left it at really, really fun and enjoyable. Mic drop, goodbye. Cort Sharp (40:28) It's just come down to the people that we're working with and the people that we're engaging with consistently. And our leadership, Mike, has fostered an environment very, very well that is around fun, around communication, around enabling us to grow, to learn, to try new things, to move forward. And I really feel bad for companies who don't have that kind of leadership. that's, it's a tough spot to be in, but, I'm really, we're really blessed and really fortunate to, to be able to work here. And I hope this, this little peek behind the curtain, kind of encourages you to you, the listener, guess, whoever, whoever's out there to take a, take a little step back and say, okay, what, what am I doing as a leader within my sphere of influence to help my team be a little more human and embrace the humanity side of stuff? Not just pushing for more, we need more, more productivity, more AI, more everything, right? Yeah. Use AI, make it a tool, but just remember you're, building stuff for, for people. You're working with people all the time. And I think that's something that Mike has never forgotten and never will forget and never will let fall to the wayside that we're all people and we're all here working with each other. Laura Kendrick (41:43) Yeah. Couldn't agree more. Well, on that amazing note, thank you, Cort, for joining me in this hijacking of the podcast, the Agile Mentors podcast. And we're going to turn it back over to Brian, who's going to walk you right on out. Cort Sharp (41:54) Happy to.

Google Marketing Live 2023: Key Announcements, AI in Search, and the Future of MeasurementSimon and Jim unpack the highlights of Google Marketing Live 2025. Fresh from the conference, Simon "delves" (yes, AI was a big part) into key announcements, including AI in Search, AI Max for Search, VEO advancements, and measurement challenges.They discuss the excitement around AI mode, scenario planning in Google Analytics, and the evolving landscape of Marketing Mix Modeling (MMM).Additionally, they touch on insights from Google's new tools and partnerships, underscoring a shift towards more integrated and accessible marketing strategies.▶️ Watch on YouTube00:00 Introduction and Casual Banter00:15 Google Marketing Live Highlights01:23 Shaq and T-Pain at GML03:19 Measurement Announcements at GML05:13 Incrementality Testing13:01 Google Analytics and Attribution20:44 Meridian Scenario Planning25:21 Making MMM Accessible: A Double-Edged Sword25:57 The Complexity of Tagging and MMM28:14 Validation and the Dangers of Simplification32:11 AI's Role in MMM and Marketing37:48 Google Marketing Live: Key Announcements38:53 The Future of AI in Search and Advertising42:42 VEO and the Evolution of Creative Development47:37 Final Thoughts and Community Engagement

As a business owner, it's totally normal to feel frustrated with client interactions... Next time you get a negative comment, refund request or unpleasant sales call, try this powerful technique for reframing negative thoughts and stories we tell ourselves. By shifting your mindset, you can lower stress, feel more fulfillment by your business and client relationships... and ideally have a laugh instead of an existential spiral.Get Strategic Stories: The 5 Day Instagram Challenge!➡️ https://magicmarketingmachine.com/strategic-storiestakeawaysThe stories we tell ourselves can significantly impact our emotions.Reframing negative thoughts can lead to a more positive outlook and a better business owner mindset.It's normal to feel frustrated with client interactions; how you respond matters most.Engagement on social media can fluctuate; it's important to not take it personally.A tip for your planning your next promotion on social mediaRefund requests are a natural part of scaling a business, and a reframe so you don't get so upset about them.Creating content is easier when we remove the pressure of perfection.We often make assumptions about others' actions without knowing their circumstances.Finding humour in frustrating situations helps alleviate stress.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new

PODCAST: LAS NOTICIAS CON CALLE DE 6 DE JUNIO DE 2025 - Trump se reuniría con Elon Musk cuadrado por asesores de Casa Blanca - Politico- JGo admite entregó info a federales de los dominicanos desde enero - Redes JGo - Guerra de contratos deja desnuda a PRITS - Cuarto Poder - A radicar contra conductor en accidente donde murieron 3 jóvenes estudiantes - Siempre habrá construcción en la PR 30 - El Nuevo Día- Seguirá operando dueños de Genera mientras el FERC investiga los permisos - El Nuevo Día- AEELA compra el Combate Beach Resort - El Nuevo Día - Emergencia de plomeros, no hay - Primera Hora- Dicen que futuros médicos no serán afectados por atrasos en resultados de reválida, pero hasta Yovín está esperando y hay flata de transparencia - Primera Hora - Culpable Guayacán - Primera Hora- Sheriff boricua y el tumbe de 21 millones de billetes - Metro - Oficial de Corrección tenía drogas en carro - Primera Hora- Junta pide crear especialista de fondos federales en OGP - El Vocero - Más violencia en residenciales públicos resportada - El Vocero - Accidente entre motoras, muerre uno y dos heridos - Policía- Proyecto daría más comercio al BDE, incluyendo marihuana, préstamos comerciales y tarjetas - El Nuevo Día- Congreso pelea para que la Junta pague más de la deuda de PR y en PR no es noticia - El Nuevo Día- Gobierno de PR no habla transparentemente sobre la petición de federales - El Nuevo Día- Niegan cierre de Isla de Mona - El Nuevo Día- No hay más chavos para municipios - El Nuevo Día HOY SE ORDENA DE MARTINS BBQ LA BOLSITA DE SABORDONDE SIRVEN AHORA EL POLLO ASADO. HOY PUEDES ORDENAR EL MEJOR Y MAS SABROSO POLLO ASADO SERVIDO EN LA CLASICA BOLSITA DE LA RECETA ORIGINAL PARA MAS FRESCURA Y SABOR. ¡AHORA LLEGA A CASA EL POLLO CALIENTITO Y JUGOSITO! ¡LLEVATE TU POLLO DE MARTINS EN LA BOLSITA DEL SABOR!MMM...HOY VOY PA MARTINSBBQ...ASADO, JUGOSO, SABROSOIncluye auspicio

SUMMARY: In this episode, Aaron and Terryn tackle a common challenge for entrepreneurs: staying focused on what drives the most revenue. With 33-34 clients under their belt, the duo dives into the art of avoiding "shiny object syndrome" and keeping the main thing the main thing. They discuss how visionaries often get distracted by new ideas or peer influence, pulling resources away from proven revenue streams like Collab's bread-and-butter retainers—helping businesses identify team gaps, create SOPs, recruit, and onboard effectively.   Terryn shares strategies for grounding visionaries, emphasizing the importance of data-driven decisions over gut instincts. From using the EOS Vision Traction Organizer (VTO) to align new ideas with your core focus, to leveraging rocks to assess team capacity, they explore practical tools to filter out noise and prioritize high-ROI initiatives. The hosts also highlight the value of respectful pushback, maintaining a change log to track past experiments, and using decision-making matrices to quantify the value of new ideas.   Tune in for actionable insights on how to stay laser-focused on your best money-makers, balance visionary enthusiasm with operational reality, and build systems that ensure sustainable growth.    Minute by Minute: 0:00 Introduction 4:06 What visionary says the MMM is vs the data 6:27 Vision traction organizer 13:42 You need to cut out all the noise 20:25 Mondays can be tough

What a glorious Tuesday to munch on some soft, soft chicken tacos. Mmm mmm good! Despite making it to the Eastern Conference Finals, the Knicks parted ways with their coach, Tom Thibodeau. Was it the right call? Adam likes the prospect of his Florida State Seminoles baseball team traveling the entire country to play in the Super Regionals. Trump continues to do and say the worst things.

Emily and Mike talk about the ad world's new obsession with models, and whether brands are too trusting of AI ad buying.

This episode tells you what to post when you have no idea what to post... I'll share 3 tactical strategies for bringing your business to life on social media... Along with the necessary shift you need to make when approaching your content in order for this to work to drive sales.You'll hear:A hilarious client story involving vaginal rejuvenation (yes, really)Why redefining “entertaining” content is the key to standing outHow B-roll can make even your most “boring” tips look scroll-stoppingWhat to do when you feel like you have no stories (spoiler: you do)A backyard greenhouse tale that turns into a masterclass on content creationPlus, you'll get practical examples of what to film—even if you live in the suburbs, have kids, work 9-5, and feel like nothing “cool” ever happens.This one's packed with story, strategy, and inspiration to help you see your everyday life as content gold.✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new

PODCAST: Las noticias con calle de 27 de mayo de 2025 - PR apagado porque hay medio millón de focos de las carreteras con problemas - El Nuevo Día Apretaron los federales buscando inmigrantes sin registración en PR - Noticel El perdón de Wanda Vázquez en Washington negocian caso - Primera HoraLas armas fantasmas al fin en la mirilla de la policía - El Vocero Pelea por plan de reclasificación en AAA podría terminar en huelga- El Vocero Gallera clandestina con 31 indocumentados - El Nuevo DíaJSF dice que no a añadir pensiones cuando funcionario público muere - El Nuevo DíaPolicía mata a un veterano de Irak que estaba teniendo problemas mentales en Utuado - Primera HoraSenador republicano dice STOP a Trump - CNBCPutin lanza bombardeos sin misericordia sobre Ucrania - NYT  Alemania le permite a Ucrania usar sus armas a la profundidad de Rusia - FT Aon dice seguros están perdiendo demasiado dinero para poder mantenerse ante cambio climático - El Nuevo DíaDDEC dice que hará misiones comerciales 1 vez al mes - El Vocero Venezuela quiere porque sí el Esequibo donde hay minerales y petróleo de Guyana - Primera HoraMensaje de la gobernadora este jueves - Cuarto PoderHOY SE ORDENA DE MARTINS BBQ LA BOLSITA DE SABORDONDE SIRVEN AHORA EL POLLO ASADO. HOY PUEDES ORDENAR EL MEJOR Y MAS SABROSO POLLO ASADO SERVIDO EN LA CLASICA BOLSITA DE LA RECETA ORIGINAL PARA MAS FRESCURA Y SABOR. ¡AHORA LLEGA A CASA EL POLLO CALIENTITO Y JUGOSITO! ¡LLEVATE TU POLLO DE MARTINS EN LA BOLSITA DEL SABOR!MMM...HOY VOY PA MARTINSBBQ...ASADO, JUGOSO, SABROSOIncluye auspicio

PODCAST: Las noticias con calle de 19 de mayo de 2025 - Trump ya nos ha tumbado mil millones, quita 127 millones adicionales para renovables - El Nuevo Día  ⁃ Hablan hoy a las 10 Trump y Putin - NYT  ⁃ Crisis de Vivienda en China se pone peor, USA lo ve como buena señal en su guerra - Bloomberg  ⁃ Harán gestión de inventario en la Parguera - El Nuevo Día ⁃ FBI interesado en los cabilderos - Noticel  ⁃ JGO contratará más para hacer background checks de sus nominados - El Nuevo Día ⁃ A frenar las corridas de motoras con enmiendas a la ley - El Nuevo Día ⁃ Emergencia energética de PR decretada por el gobierno federal - El Nuevo Día ⁃ La muerte lenta de Proyecto Dignidad tras decisión Suprema - El Nuevo Día  ⁃ Cáncer de próstata pasó a huesos del expresidente Biden - Economist  ⁃ Pelea de Legislatura y gobernadora es más frontal que nunca de acuerdo a exgobernadores - El Nuevo Día ⁃ Arranca hoy el tren urbano - WUNO ⁃ Alcaldes quedarían con menos fondos todavía - Primera Hora  ⁃ Cannabis en PR en serios problemas - El Nuevo Día  ⁃ Menos migrantes sin registración entrando a PR - El Nuevo Día ⁃ Demasiada lluvia y desde mañana llega ola de calor - SNM  ⁃ Genera niega que intente hacer un monopolio - El Nuevo Día ⁃ Descuadrado Educación por 200 millones - El Nuevo Día  ⁃ Partido por la mitad el MVC - Cuarto Poder  ⁃ Aprieta situación con plan 8 y vivienda - El Vocero  ⁃ JGo le huye a la Legislatura, no tiene en fecha mensaje de estado  ⁃ Empresa boricua monta operación de labs en Costa Rica - El Vocero  •  ⁃ Rusia aprieta su ejército en frontera con Finlandia - NYTHOY SE ORDENA DE MARTINS BBQ LA BOLSITA DE SABORDONDE SIRVEN AHORA EL POLLO ASADO. HOY PUEDES ORDENAR EL MEJOR Y MAS SABROSO POLLO ASADO SERVIDO EN LA CLASICA BOLSITA DE LA RECETA ORIGINAL PARA MAS FRESCURA Y SABOR. ¡AHORA LLEGA A CASA EL POLLO CALIENTITO Y JUGOSITO! ¡LLEVATE TU POLLO DE MARTINS EN LA BOLSITA DEL SABOR!MMM...HOY VOY PA MARTINSBBQ...ASADO, JUGOSO, SABROSOIncluye auspicio