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In this episode, Aleco, Adam, Joel, Ali, and Zach focus on Pluma de Oaxaca and swap stories with George Howell and Ric Rhinehart.
A few weeks ago, I was honored to attend Re:co, a coffee convention that invites speakers from all over the world to talk about these big ideas in coffee. This year's conversation was focused on coffee prices and the crisis that we face as the price of coffee dips lower and lower. I talked to the head of the Coffee Price Crisis Response Initiative a few weeks ago. If you want more context on that, listen to the Ric Rhinehart episode, a couple of episodes back. But at one of the lunches during the conference I met Karla Boza, a third generation coffee farmer in El Salvador. And the way that she spoke about the coffee prices was in a way that nobody else was at this conference because it affected her everyday life. She was one of the handful of coffee farmers at this conference talking about coffee prices. Don't you think that maybe more of the players affected by the crisis should have been in that room talking about this crisis? In this conversation that I recorded with Karla, which you'll hear in a moment, we talk about the flaws in coffee buying. We often applaud coffee roasters, the folks that are on the other end of the supply stream for being transparent with their prices, but are the prices that they're paying actually changing the lives of farmers? Mostly no. Being transparent doesn't make a price fair and oftentimes the business of paying a higher price comes with a demand from a coffee farmer to do something extra for their coffee to stand out or taste different, which ends up costing the producer even more money. In this episode, I urge you to rethink the way that you consider quality, not just in coffee but in every realm. Karla's experiences with coffee buyers ranging from being tricked by an importer who told them that their coffee was shit to another noting that it was a standout from the samples that they were sent, question where quality really comes from and if we should be basing our price standards on arbitrary markers of quality. This is easily one of the most informative and remarkable conversations I've ever had, and I promise we'll be hearing more from Karla in the near future. Before we begin, I should note that the term coffee stream comes from Keba Konte, owner of Red Bay Coffee in Oakland, California, who used this term during his talk at Re:co, which is the event that Karla and I met at. Without further ado, let's listen to our conversation with Karla Boza.
In his opening remarks at this year's Re:co Symposium, Executive Director Emeritus Ric Rhinehart set the stage for two days of learning, collaborating, and acting to address the coffee price crisis with his “dire warning speech.” This talk has been a fixture at the event for the past ten years. Unfortunately, many of the things Ric has brought to our attention in the past are now happening and - to make matters worse - many of the systemic problems we face (climate change, market consolidation) haven't gone away yet, either. But there is hope! As he works through all of the challenges facing our industry, Ric also begins to introduce some of the individuals and ideas that took to the stage at Re:co this past April and that you'll hear in the coming weeks. Special Thanks to Toddy This talk from Re:co Seattle is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/56/reco-podcast-ric-rhinehart-on-coffee-in-crisis-a-call-and-response-s1-ep-1/ - Watch the full Re:co video on YouTube: https://youtu.be/uwDkW9RhoO0 - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:20 The coffee price is prone by severe booms and busts driven by misaligned fundamentals 10:00 Coffee is in a bust crisis today 14:40 Climate change is real and getting worse, production has consolidated in Brazil and Vietnam (partly because they are so efficient) and there is now an oversupply of coffee 25:10 Specialty coffee is a quality, differentiated product that can garner a premium to help producers out of this boom and bust cycle Suggestions for what coffee buyers can do to help 32:00 Changing the conversation between buyers and producers from a buyer-driven monologue to an equal dialogue. 36:00 Roasters switching from a Buyers Option Fixed Contract to a Sellers Option Fixed Contract 37:30 Align price and value 38:30 Baby boomers are leaving the coffee-drinking market; Millennials are becoming the majority and have a wider set of values to which roasters need to cater 40:30 What the SCA is doing to confront the problem of low prices 43:00 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message
This episode was made in collaboration with Good Beer Hunting. We originally aired this on their podcast on Saturday, May 18, 2019. This podcast was made in the style of a GBH podcast, so it might sound a little different than what you're used to! There’s a big problem in coffee—we’re not paying enough for it. With every clickbait article talking about how much you can save by cutting out your daily latte habit, you might be wondering how that’s possible. But coffee, much like other agricultural products like sugar or bananas, has relied on colonialist structures to survive—meaning that while we can buy and sell coffee in consuming countries for $3.00 a cup, most of the folks who actually farm and grow coffee see less than a dollar per pound for the coffee they produce. Coffee is in a crisis—because coffee is traded as a commodity, its price depends on the market, which means that, right now, many farmers are forced to sell their coffee for less than what it cost to produce. Farmers are actively losing money when they produce coffee, and many have been forced to lay off workers, sell their farms, and encourage their children to abandon the farm and look for more lucrative work elsewhere. So what are we doing about this? Ric Rhinehart is the head of the Coffee Price Crisis Response Initiative, and the former head of the Specialty Coffee Association. In this episode, we talk about how the crisis began, and what his group is looking to do to change the trajectory of coffee farming and selling.
There’s a big problem in coffee—we’re not paying enough for it. With every clickbait article talking about how much you can save by cutting out your daily latte habit, you might be wondering how that’s possible. But coffee, much like other agricultural products like sugar or bananas, has relied on colonialist structures to survive—meaning that while we can buy and sell coffee in consuming countries for $3.00 a cup, most of the folks who actually farm and grow coffee see less than a dollar per pound for the coffee they produce. Coffee is in a crisis—because coffee is traded as a commodity, its price depends on the market, which means that, right now, many farmers are forced to sell their coffee for less than what it cost to produce. Farmers are actively losing money when they produce coffee, and many have been forced to lay off workers, sell their farms, and encourage their children to abandon the farm and look for more lucrative work elsewhere. So what are we doing about this? Ric Rhinehart is the head of the Coffee Price Crisis Response Initiative, and the former head of the Specialty Coffee Association. In this episode, we talk about how the crisis began, and what his group is looking to do to change the trajectory of coffee farming and selling. The price crisis isn’t simply a dip in the marketplace or a momentary blip, but is reflective of the colonialist way we have traded coffee for centuries—depending on the labor of folks from one country to serve the tastes and trends of another. It is inherently exploitative, and you might question if it is ethical to buy coffee at all. Obviously, these are big questions—and that’s why I turned to the person in charge for answers. Along with speaking tangibly about the price crisis, Ric also explores how meaning is created, who are the value adders of any supply stream, and how we can shift an entire industry model to provide equity to all actors. This is a hugely important topic, so we’re airing this on both the Good Beer Hunting podcast and on my show, Boss Barista! If you’re familiar with one, you should check out the other—both cover big ideas surrounding the things we like to eat and drink. This is Ric Rhinehart of the Coffee Price Crisis Response Initiative. Listen in.
Erna Knutsen had been a secretary for over thirty years before she was given a seat at the cupping table. Once she found her love and passion for small lots of coffee, what she called 'specialty coffees,' she upended people's notions of what women could do in the industry. She bought the company she worked at, and fired all the men—but there's more to her story than just getting rid of the 'unimpressive men around her.' Without Erna, our industry would look radically different than it is today. We explore her legacy through sharing stories told by those who knew her best. Thanks to Sherri Johns, Kayd Whalen, Karen Cebreros, Ric Rhinehart, Kim Easson, and T. Ben Fischer. Our new music is from Lost in the Sun - you can check our their new single on Spotify.
Welcome to the Re:co podcast, a new series where we'll be sharing talks and discussions from Re:co Symposium, SCA's premier event dedicated to amplifying the voices of those who are driving specialty coffee forward. We'll also be having special interviews with the speakers themselves, learning more about their perspectives and innovations. This episode from Re:co Seattle in April 2018 features SCA Executive Director Ric Rhinehart. We have a little tradition at Re:co, when Ric gives an annual talk on the State of Specialty Coffee. We've given that talk a number of names over the years, like ‘Ric's Fireside Chat' and ‘Ric's Doom And Gloom Warning', but it's become one of the most anticipated and valuable parts of our conference. Ric always brings together a variety of indicators— economic data, industry insights, and years worth of experience and firsthand knowledge– and weaves it together in a powerful narrative on the risks threatening our industry and possible solutions to them. This year is no different. Ric's talk is an amazing economics lesson and call to action for our industry. This talk from Re:co Seattle is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at https://www.toddycafe.com/ Links: - Speaker bios: www.recosymposium.org/speakers/ - YouTube video: http://www.scanews.coffee/2018/06/04/ric-rhinehart-reco-seattle-2018 Subscribe on your favorite podcast app: - iTunes: https://apple.co/2sXdmSj - Stitcher: http://bit.ly/2JBJOk8 - Pocket Casts: http://bit.ly/2JBowTT - RadioPublic: http://bit.ly/2JCfeGY --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message
For once, the rumours may actually be true: this week, after an epic technical failure in Shanghai, Jenn took the opportunity to hijack No. 51 with the help of legendary behind-the-scenes lurker, Julie Housh. Past-Chair of Barista Guild of America, former Competitions Coordinator of World Coffee Events, and current Executive Assistant to SCAA Director, Ric Rhinehart, there’s a good chance you’re familiar with or have somehow been touched by* Julie’s work, despite the fact that she tends to fly “under the radar.” Together, they drag Episode 51 in a slightly different direction from the norm as they chat about backstage shenanigans, their mutual love of spreadsheets, barista guilds, unorthodox coffee career paths, career sustainability, the performance of gender in competition, the importance of allowing yourself to fail, awkward self-serving statements, and the current role of social media in the coffee industry. *That’s what she said.
For once, the rumours may actually be true: this week, after an epic technical failure in Shanghai, Jenn took the opportunity to hijack No. 51 with the help of legendary behind-the-scenes lurker, Julie Housh. Past-Chair of Barista Guild of America, former Competitions Coordinator of World Coffee Events, and current Executive Assistant to SCAA Director, Ric Rhinehart, there’s a good chance you’re familiar with or have somehow been touched by* Julie’s work, despite the fact that she tends to fly “under the radar.” Together, they drag Episode 51 in a slightly different direction from the norm as they chat about backstage shenanigans, their mutual love of spreadsheets, barista guilds, unorthodox coffee career paths, career sustainability, the performance of gender in competition, the importance of allowing yourself to fail, awkward self-serving statements, and the current role of social media in the coffee industry. *That’s what she said. -- Join us live for a seriously awesome lineup in Antwerp, April 25-27! Tickets are still available from Barista Guild of Europe, but going quickly.