Specialty Coffee Association Podcast

This week, we're excited (and a little bit sad) to release the sixth and final episode of the World Coffee Championships Podcast's first series. “Worlds Apart” tells the stories of the World Coffee in Good Spirits Championship and the World Brewers Cup, two competitions that take vastly different approaches to growing the specialty coffee community. Along the way, co-host Kimberly Yer leads us through stories of unlikely inspiration, the value of setting expectations, the push and pull of subjectivity and objectivity, and the shape of things to come through interviews with Dave Jameson, Cheryl Lee Su Yin, Nick Cho, Chad Wang, and Kristina Jackson.Special Thanks to Our Series Sponsor, Victoria Arduino This series of the WCC Podcast is brought to you by Victoria Arduino. Born in the early twentieth century amid social and cultural transformation, Victoria Arduino broke with tradition and focused on progress, a mission it carries forward today. Victoria Arduino advances coffee knowledge and innovates across design, technology, and performance to produce machines that nurture coffee professionals' passion for espresso excellence. For more information, visit victoriaarduino.com. Victoria Arduino: Inspired by your passion.Special Thanks to Our Episode Sponsor, Licor 43This episode of the WCC Podcast is brought to you with support from Licor 43. Licor 43 is a premium liqueur produced in Cartagena, Spain, from a secret Spanish family recipe of 43 natural ingredients including Mediterranean citrus fruit and selected botanicals. Licor 43 shares complementary tasting notes with coffee, and it loves putting extraordinary things together. Learn more about how Licor 43 calls on cocktail and coffee professionals around the world to showcase their expertise and creativity with their Barista and Bartenders Challenge. Licor 43: Tastes better together.We'd like to thank Kimberly Yer, our co-host for this episode, and our interviewees for their time in sharing their stories about the evolution of the World Coffee in Good Spirits Championship and the World Brewers Cup, in order of appearance: Dave Jameson, Cheryl Lee Su Yin, Nick Cho, Chad Wang, and Kristina Jackson. For a full list of those who helped across the entire series, a year-long effort, click here. Series 01 of the World Coffee Championships Podcast is a coffee documentary series produced by James Harper of Filter Productions for the Specialty Coffee Association. Learn more about this episode of the World Coffee Championships Podcast, made possible with the support of Victoria Arduino and Licor 43, including a full transcript and credits at sca.coffee/sca-news/listen/wcc-podcast/06-worlds-apart

This week, we're excited to release the fifth episode of the World Coffee Championships Podcast.“Turn It On” tells the stories of the World Coffee Roasting Championship and the Cezve/Ibrik Championships, two competitions with incredibly close-knit communities at their heart. Along the way, co-hosts Anna Oleksak and Sara Al-Ali lead us through stories about navigating subjectivity, all kinds of development, and the lengths we go to for coffee (and love) through interviews with Trish Rothgeb, Sylvia Gutierrez, Lee Yiming, Yuan Jingyi, Sergey Blinnikov, and Turgay Yildizli.Special Thanks to Our Series Sponsor, Victoria Arduino This series of the WCC Podcast is brought to you by Victoria Arduino. Born in the early twentieth century amid social and cultural transformation, Victoria Arduino broke with tradition and focused on progress, a mission it carries forward today. Victoria Arduino advances coffee knowledge and innovates across design, technology, and performance to produce machines that nurture coffee professionals' passion for espresso excellence. For more information, visit victoriaarduino.com. Victoria Arduino: Inspired by your passion.Special Thanks to Our Episode Sponsor, Loumidis PapagalosThis episode of the WCC podcast is made possible with support from Loumidis Papagalos. For over a century, Loumidis Papagalos has been evolving ibrik coffee tradition in Greece, offering unique moments to true coffee lovers. In 2020 Loumidis Papagalos celebrates its first 100 years, always nourishing passion around ibrik coffee and supporting its way forward. To learn more visit nestlenoiazomai.gr/loumidis. Loumidis Papagalos, the true expert in coffee!We'd like to thank Anna Oleksak and Sara Al-Ali, our co-hosts for this episode, and our interviewees for their time in sharing their stories about the evolution of the World Coffee Roasters Championship and the Cezve/Ibrik Championship, in order of appearance: Trish Rothgeb, Sylvia Gutierrez, Lee Yiming, Yuan Jingyi, Sergey Blinnikov, and Turgay Yildizli. Thanks also to our roaster participants in James' “How would you roast…?” game—Valentina Moksunova, David Rosali, Chad Goddard, Ariel Bravo, and Marian Aguilar—and to Lobotryasi and Specialty Turkish Coffee for audio permissions. For a full list of those who helped across the entire series, a year-long effort, click here. Series 01 of the World Coffee Championships Podcast is a coffee documentary series produced by James Harper of Filter Productions for the Specialty Coffee Association. Learn more about this episode of the World Coffee Championships Podcast, made possible with the support of Victoria Arduino and Loumidis Papagalos, including a full transcript and credits at sca.coffee/sca-news/listen/wcc-podcast/05-turn-it-on

This week, we're excited to release the fourth episode of the World Coffee Championships Podcast.“But I Need It!” continues the story of the World Barista Championships from where we left off in Episode 03, nearly halfway through the competition's journey, to today. Along the way, co-host Roukiat Delrue leads us through stories of evolutionary meetings, competitors who played in the grey areas of the rules, wildcards, and the drive to “bring the trophy” through interviews with Carl Sara, Federico Bolanos, María Esther López-Thome, Martin Shabaya, Innocent Niyongabo, and Annet Nyakaisiki. Special Thanks to Our Series Sponsor, Victoria Arduino This series of the WCC Podcast is brought to you by Victoria Arduino. Born in the early twentieth century amid social and cultural transformation, Victoria Arduino broke with tradition and focused on progress, a mission it carries forward today. Victoria Arduino advances coffee knowledge and innovates across design, technology, and performance to produce machines that nurture coffee professionals' passion for espresso excellence. For more information, visit victoriaarduino.com. Victoria Arduino: Inspired by your passion.Special Thanks to Our Episode Sponsors, Scotsman and Urnex This episode of the WCC Podcast was made possible with support from Scotsman and Urnex. For over 50 years, Scotsman has been one of the world's leading manufacturers of ice machines. At the forefront of practical, sustainable ice machines, Scotsman has expertise in every aspect of ice production. Combined with its passion for coffee, Scotsman has the perfect type of ice for any coffee preparation, whether iced coffee, cold brew, or cocktails. Learn more at www.scotsman-ice.it Scotsman: 50 years of ice innovation.Even the slightest unwelcome scent or taste of bitterness can ruin a delicious coffee. Whether you have a dirty grinder, a grimy group head, or a soiled steam wand, Urnex has a product that can remove the buildup of oils, fats, and minerals that occurs from the regular preparation of coffee beverages in cafés and at home. Learn more about Urnex and its new line of biodegradable cleaners by visiting Urnex.com.We'd like to thank Rouki Delrue, our co-host for this episode, and our interviewees for their time in sharing their stories about the evolution of the World Barista Championship, in order of appearance: Carl Sara, Federico Bolanos, María Esther López-Thome, Martin Shabaya, Innocent Niyongabo, and Annet Nyakaisiki. Thanks, too, to Henk Langkemper, for his recording of Alejandro's winning moment in 2011. For a full list of those who helped across the entire series, a year-long effort, click here. Series 01 of the World Coffee Championships Podcast is a coffee documentary series produced by James Harper of Filter Productions for the Specialty Coffee Association. Learn more about this episode of the World Coffee Championships Podcast, made possible with the support of Victoria Arduino, Scotsman, and URNEX, including a full transcript and credits at sca.coffee/sca-news/listen/wcc-podcast/04-but-i-need-it

“We Were the Punks” traces the early days of the World Barista Championships from a rag-tag group of volunteers looking to raise specialty coffee awareness to a powerful, monetizable stage grappling with questions of scale and professionalism. Along the way, co-host Sonja Bjork Grant leads us through stories of spit buckets, snakeskin boots, backstage woes, intensifying competition preparation, and devastating debriefs through interviews with Tone Elian Liavaag, Emma Markland-Webster, Simi Benzadon, Paul Basset, and Heather Perry.Special Thanks to Our Series & Episode Sponsor, Victoria Arduino This series of the WCC Podcast is brought to you by Victoria Arduino. Born in the early twentieth century amid social and cultural transformation, Victoria Arduino broke with tradition and focused on progress, a mission it carries forward today. Victoria Arduino advances coffee knowledge and innovates across design, technology, and performance to produce machines that nurture coffee professionals' passion for espresso excellence. For more information, visit victoriaarduino.com. Victoria Arduino: Inspired by your passion.We'd like to thank Sonja Bjork Grant, our co-host for this episode, and our interviewees for their time in sharing their stories about the early days of the World Barista Championship, in order of appearance: Tone Elian Liavaag, Emma Markland-Webster, Simi Benzadon, Paul Basset, and Heather Perry. Thanks, too, to Igloo Media for use of audio from “Living Coffee with Paul Basset.”For a full list of those who helped across the entire series, a year-long effort, click here. Series 01 of the World Coffee Championships Podcast is a coffee documentary series produced by James Harper of Filter Productions for the Specialty Coffee Association. Learn more about this episode of the World Coffee Championships Podcast, made possible with the support of Victoria Arduino, including a full transcript and credits at sca.coffee/sca-news/listen/wcc-podcast/03-we-were-the-punks.

This week, we're excited to launch the second episode of the World Coffee Championships Podcast. “Paint a Picture” traces the history and evolution of the World Latte Art Championship through the medium itself, from early etchings to the innovative realistic pours that grace the competition's stage today. Along the way, co-host Rie Moustakis leads us through stories about the role of the rules, the value of art, and family dynamics through interviews with Carl Sara, Daniel Acosta Busch, and Um Paul. Special Thanks to Our Series Sponsor, Victoria Arduino This series of the WCC Podcast is brought to you by Victoria Arduino. Born in the early twentieth century amid social and cultural transformation, Victoria Arduino broke with tradition and focused on progress, a mission it carries forward today. Victoria Arduino advances coffee knowledge and innovates across design, technology, and performance to produce machines that nurture coffee professionals' passion for espresso excellence. For more information, visit victoriaarduino.com. Victoria Arduino: Inspired by your passion.Special Thanks to Our Episode Sponsor, URNEXThis episode of the WCC Podcast was made possible with support from Urnex. Even the slightest unwelcome scent or taste of bitterness can ruin a delicious coffee. Whether you have a dirty grinder, a grimy group head, or a soiled steam wand, Urnex has a product that can remove the buildup of oils, fats, and minerals that occurs from the regular preparation of coffee beverages in cafés and at home. Learn more about Urnex and its new line of biodegradable cleaners by visiting Urnex.com. We'd like to thank Rie Moustakis, our co-host for this episode, and our interviewees for their time in sharing their stories about the World Latte Art Championship, in order of appearance: Carl Sara, Daniel Acosta Busch, and Um Paul. Thanks, too, to Madbirder for the recording of the Quetzal bird and to Um Paul for letting us use his tracks to help illustrate his story. For a full list of those who helped across the entire series, a year-long effort, click here. Series 01 of the World Coffee Championships Podcast was produced by James Harper of Filter Productions for the Specialty Coffee Association. 

This week, we're excited to launch the first episode of the World Coffee Championships Podcast. “It's a YES!!” traces the history and evolution of the World Cup Tasters Championship through stories about rule-breakers, phone calls home mid-competition, and backstage ballet. Co-hosted by Gloria Pedroza, 2006 World Cup Tasters Champion and long-time WCE Judge and competition organizer, this episode features interviews with Alf Kramer, Kim Staalman, José Joaquín Ordoñez, and Chloe King. Find a full transcript of this episode on SCA News: sca.coffee/sca-news/listen/wcc-podcast/01-its-a-yesSpecial Thanks to Our Series Sponsor, Victoria Arduino This series of the WCC Podcast is brought to you by Victoria Arduino. Born in the early twentieth century amid social and cultural transformation, Victoria Arduino broke with tradition and focused on progress, a mission it carries forward today. Victoria Arduino advances coffee knowledge and innovates across design, technology, and performance to produce machines that nurture coffee professionals' passion for espresso excellence. For more information, visit victoriaarduino.com. Victoria Arduino: Inspired by your passion.Special Thanks to Our Episode Sponsor, DaVinci This episode of the WCC Podcast is made possible with support from DaVinci. With its heritage in specialty coffee and expertise in trends and menu innovation, DaVinci is the beverage brand of choice for the foodservice professional. Their product range is designed to provide end-to-end solutions and support specialty coffee professionals in their mission to create inspirational beverages. Follow us at DaVinci Europe, DaVinci North America, or using #WeAreDaVinciGourmet. We'd like to thank Gloria Pedroza, our co-host for this episode, and our interviewees for their time in sharing their stories about the World Cup Tasters Championship, in order of appearance: Alf Kramer, Kim Staalman, José Joaquín Ordoñez, and Chloe King. Thanks, too, to those Berlin park-goers who participated in our listening game!For a full list of those who helped across the entire series, a year-long effort, click here. Series 01 of the World Coffee Championships Podcast was produced by James Harper of Filter Productions for the Specialty Coffee Association. 

Coming soon to the SCA Podcast channel: The World Coffee Championships podcast! Across six episodes, the series offers a glimpse behind the scenes, bringing to light some of the hidden stories woven in and around these annual events that serve as the culmination of local and regional events around the globe. Listen wherever you get your podcasts, and subscribe to make sure you don't miss the launch!  Apple Podcasts Google Podcasts Spotify Stitcher Transistor / RSS Feed  Full Transcript"It was only like old white guys in suits, you know, and I can tell you one story about this guy. He was, like, giving a speech in front of like a big hall, like, 'women cannot make coffee because they can't tamp.'"  Welcome to new podcast series from the Specialty Coffee Association. "These kind of things just makes me personally stronger because I'm like, okay, I'm gonna show them. You know, this is just like how humans are acting, you know, if we have too many suits you will have some punks coming in. And we were the punks, you know, we were the young people coming in, and like we wanted to change."  In the next six episodes, we're going to explore the World Coffee Championships. Where did they come from? "And so starting from a blank page, I was inspired by, of all things, figure skating." How did things go wrong?  "Everyone backstage was a little bit in shock and we're all looking at each other, like what is going on? Like, is this real? Is this even allowed?" How were they fixed? "You know, a lot of baristas didn't really understand what happened in Dublin. I mean, most people probably don't even know that the Dublin event ever happened."  What changes do you want to see in these competitions? "The guy who was set up next to me... I swear to God he had a stack of like four refractometers sitting on his table. And I said, 'What do you need those for?' And he said, 'Well, I'm using them for compulsory.' "I said, 'All four of them?!'" I'm James Harper, the producer, and in each episode, we're going to hear from people who come together every year to celebrate specialty coffee and push the industry forward. "My name is Christina Jackson." "Emma Markland-Webster." "Chad Wang." "Nyakaisiki Annette." "Um Paul." "Carl Sara." "Trish Rothgeb." "Innocent." "Simi Benzadon." "Chloe King." "Mickey." "José Joaquín Ordoñez." "Maria Esther." "Heather Perry." "Cheryl Lee." "David Jameson." "Turgay Yildizli." "Sylvia Gutierrez." "Federico Bolanos." "Sergey Blinnikov." "Nicholas Cho." "Tone Liavaag." "Jingyi." "Kim Staalman." "Alf Kramer." "Danilo Acosta-Busch."  And to help tell these stories, I'm going to be joined by, "Sara Al-Ali." "Rie Moustakis." "Anna Oleksak." "Roukiat Delrue." "Kimberly Yer." "Sonja Bjork Grant." "Gloria Pedroza."  And listen, we know it's no fun that these competitions aren't happening this year, but we hope this podcast will help us feel more connected. And, if this is the first time you've ever heard of the World Coffee Championships, this series will give you an entertaining window into this world and why we love it so much. You can subscribe on iTunes, Spotify, Transistor, the SCA website, or wherever you get your podcast.  "If that's something that we learn as a volunteers, it's that competitors are stressed. You are stressed. We don't stop running. And I just heard a CRASH."

There are big questions facing specialty coffee sellers and buyers. According to numerous studies in different coffee-producing countries, prices paid for green specialty coffees often don't cover the full cost of production, let alone support thriving livelihoods for farmers and their families. Moreover, unless price discovery moves beyond commodity price references, younger farmers cannot expect these prices to evolve in ways that make them excited about remaining in the industry. As such, more and more farms will struggle to find a next generation to take over. This makes buyers increasingly concerned about future supplies of the different coffees that are needed to push the industry forward. Today, with help from presenter Chad Trewick, you'll learn about the inception of and future plans for the Specialty Coffee Transaction Guide, a project housed at Emory University in Atlanta, Georgia. The Guide uses donated contract information about industry pricing behaviors that are anonymized and aggregated to create tables to serve as a guide to help both sellers (producers) and buyers (exporters, importers, roasters) land on pricing that does not rely on the volatile commodity price as a baseline. Leaders creating the guide propose that Specialty coffees are deserving of their own pricing scale and present current industry purchasing behaviors as the basis for that scale. The team responsible for the Guide has plans to expand the pool of data donors to ensure more global representation and to formalize the tool over the next years introducing governance, an advisory board, and securing funding to support its work. Come learn about this exciting new tool for the Specialty Coffee industry.Related Links:  Learn more about the coffee price crisis Learn more about the Specialty Coffee Transaction Guide

With producers facing issues of climate change, migration of the younger generations to urban areas, and fluctuating coffee prices, it has become increasingly difficult for smallholder farmers to be successful and sustainable. It's been 17 years since the last coffee crisis, and since then the industry has largely failed in making sustainable coffee a reality. Coffee prices are near record lows, overproduction and deforestation are continuing at a rapid pace, natural resources are being depleted, and youth are losing interest in coffee. The current prospects for farmers and youth are therefore limited. Key sector stakeholders hold the power, but what is needed are the insights, experiences on successes and failures, and know-how to tackle these issues and bring focus to the farmers. For farmers, family is important; they strive for improved livelihoods through access to markets, valuable trainings, stable organizational structures, and a level playing field. Here, a panel discussion featuring Jörn Severloh, Christopher Mujabi, Karina Orellana, Sara Morrocchi, and Kathrine Löfberg brings together coffee industry leaders and farmers to discuss these critical issues to find common understandings and a path forward. By developing innovative partnerships that cater for social and environmental values, these issues can be addressed, creating opportunities for all stakeholders alike to establish a more sustainable coffee industry.Related Links:  Learn more about the coffee price crisis  Join us for a new open discussion series, "United in Sustainability"

This week, we're taking a break from the 2019 World of Coffee lecture series to share Recap's fifth episode. The Recap podcast offers a brief overview of recent coffee developments every two weeks from the Specialty Coffee Association. Now a pandemic, the COVID-19 outbreak continues to have a devastating impact on the coffee industry. Around the world, coffee shops, roaster/retailers, and factories have been greatly impacted by government-mandated closures to mitigate the virus' spread. As the situation continues to rapidly evolve, we are still waiting to understand the full impact of the pandemic on global supply chains and we watch with great concern as the virus is now appearing in coffee-growing countries. Many businesses are being forced to close their doors or operate in a limited capacity, highlighting the precarious position of service labor across our industry. This is an unprecedented situation for all of us, but we are heartened by the way communities are coming together to support each other and to make their voices heard. Over the coming weeks, the SCA will work to aggregate and amplify these community responses to this crisis. Significantly attended trade shows and specialty coffee community events have taken steps to postpone their events. The SCA recently announced the postponement of World of Coffee Warsaw, including the Warsaw World Coffee Championships, and the Melbourne World Coffee Championships in Australia. Re:co Symposium and the Specialty Coffee Expo, scheduled to take place in Portland, Oregon, US this April, are still pending postponement. Contradictory directions from the US federal and Oregon state government have left the SCA and the business partners who make these events possible every year in legal limbo. For a full statement, the most recent update, resources, and answers to frequently asked questions, please visit sca.coffee/covid19. The SCA will continue to update this page and its FAQ as the situation evolves and we receive new questions. Amidst our collective efforts to mitigate the spread of the virus' and its impact on communities around the world, companies and organizations are continuing important work on the sustainability of the coffee supply chain. On March 13, World Coffee Research released a study confirming that Arabica coffee--the main species that millions of people around the world consume daily--is the least genetically diverse major crop species in the world. The study confirms that Coffea arabica likely originated from a single plant between 10,000 and 20,000 years ago, providing clear, definitive evidence that Arabica's genetic diversity is even lower than previously thought. The results also confirm that recent approaches in coffee breeding programs worldwide, which look to related species in the Coffea family, are the best way to introduce the genetic diversity required to meet the challenges ahead. The government of Colombia will invest nearly $64 million in a newly-launched coffee stabilization fund. The fund will be used to fill the gap between the C market price and the cost of production by allowing growers to lock in a predetermined market price up to a year in advance of their harvest. According to Colombia's Finance Minister Alberto Carrasquilla, this will allow farmers to focus on growing the best coffee possible without worrying about price fluctuations. Folgers, the leading brand of regular ground coffee in the US, has adopted blockchain technology into its 1850 Coffee brand. Packaged with a QR code, consumers will be able to research and track the coffee in each canister by scanning the code into the “Thank My Farmer” app, a collaboration between tech-giant IBM and start-up Farmer Connect. The app is not the first to offer solutions to connect coffee producers with others in the supply chain: iFinca and Just Coffee Co. also use blockchain technology to help consumers trace their coffee's journey. Folger's adoption of Farmer Connect is a striking example of large industry players adopting a level of traceability previously broadly associated with the smaller scale of specialty coffee.If you want to dive deeper into anything you heard today, check out the links in the description of this episode. Recap will be back in two weeks' time. Thanks for listening. Relevant Links:  Updates on COVID-19 and SCA Events Specialty Coffee Community COVID-19 Resource Database  World Coffee Research Study on the Genetic Diversity of Arabica  Colombia invests in a newly-launched coffee stabilization fund Folgers adopts blockchain technology

This session brings together recent work on the history and anthropology of coffee in the context of a discussion about the role of specialty in rebalancing the fundamentals of the market. Professor Jonathan Morris presents an overview of the history of price volatility across the five eras of coffee history he has identified, with some suggestions as to how this might be resolved in a sixth era as producer countries start consuming their own coffee. Sabine Parrish focuses on Brazil where this has already occurred, discussing the overall growth in consumption, and relating this to a specialty culture that has to operate within constraints imposed by Brazil's primacy in the field of production.Relevant Links:  Listen to other episodes of the SCA Podcast Read "Vessels Through the Ages" by Jonathan Morris in Issue 4 of 25  Lecture Handout:  A Sixth Era of Coffee? Specialty and Sustainability in Historical and Anthropological PerspectivesJonathan Morris (j.2.morris@herts.ac.uk) Sabine Parrish sabine.parrish@anthro.ox.ac.ukSituating Sustainability in the Six Eras of Coffee History - Jonathan Morris Coffee. A Global History, Reaktion Books, £10.99 use code COFFEE20 for 20% discount            ;Available US via University of Chicago Press US$19.95 – check Amazon for offers inc e-book. Distribution of Global Coffee Production 1700-2015 Coffee. A Global History, p.8 Characteristics of the Five Eras (Author's copyright, Do NOT cite without permission) Distribution of Global Consumption 2014-2018 calculated from ICO data, April 2019  Specialty Coffee Consumption in Brazil – Sabine Parrish  Brazil is the world's largest producer of coffee (28% of world total production in 2018), and one of the largest consumers (largest by volume; second-largest per capita). Ethnographic research conducted in São Paulo between June 2017 and July 2018 in order to understand how consumers in a nation typically classed as ‘producing' engage with specialty coffee as a transnational commodity-specific consumer culture.  São Paulo population = 12.18 million people; metropolitan area = 21.57 million people June 2017, 32 specialty shops in São Paulo (= 1 shop per every 386,625 inhabitants) May 2019, 51 specialty shops in São Paulo  (= 1 shop per 238,823 inhabitants) For loose reference (based on European Coffee Trip data) there are 61 shops in Berlin, or 1 per every 58,606 people. Key experiential difference in producing countries: much more difficult to obtain international coffees.  Flexible definitions of ‘origin' and where coffees can be from; strategies to partake in international specialty coffee discourse.  Origin of raw material does not always outweigh added production input. United States, Italy, and Germany as examples of coffee origins An expanded understanding of what is involved in the work of production (e.g. production not exclusively confined to agricultural work, but instead also encompassing things like roasting and barista-craft) highlights that labor is located in many spaces throughout the supply chain. Valorization  From the Portuguese ‘valorização'; first introduced in Brazil in 1906 to stabilize falling coffee prices. What of specialty coffee and the secondary definition of valorize? What else do we assign value to and what are the possibilities when we valorize different forms of labor as part of the production process?  

Consumer-driven changes will reshape the global coffee world. To help companies throughout the coffee value chain prepare for the future, today's presenters - Maria Catroviejo and Michaël de Groot - look ten years ahead at key change they expect to stir up the coffee market, offering a TED-style discussion about how changes in consumer preferences, their perspective on coffee, and their buying behaviors will change the global coffee world. Related Links:  Learn about the SCA's 2017 Western Europe Coffee Market Size Report Read the updated 2018 Report  Listen to other episodes of the SCA Podcast Learn more about this year's World of Coffee in Warsaw

The SCA has a history of investigating the scientific principles of coffee, from chemistry to physics to agronomy and sensory perception; this research is then used to develop education, standards, and best practices. In today's lecture, learn about the science driven by the SCA's Research Center, with reports on projects and outputs of our research streams in sensory science, coffee extraction, coffee freshness, and more. Many of these projects are still ongoing, so this is a chance to get a sneak-peek of soon-to-be-published studies, including the first-ever update of the brewing control chart, and work that's just starting. Related Links:  Read the coffee freshness methods paper by Chahan Yeretzian and his team at ZHAW's Coffee Excellence Center Read the "warm-up" study for the UC Davis brewing control chart research on basket geometry in Food Science Read "Flat vs. Cone: Basket Shape is as Important as Grind Size in Drip Brew Coffee" in Issue 8 of 25  Read "Less Strong, More Sweet" in Issue 11 of 25  Read "Using Single Free Sorting and Multivariate Exploratory Methods to Design a New Coffee Taster's Flavor Wheel" in Food Science Learn about the International Multilocation Variety Trial, undertaken by World Coffee Research

In December of 2018, the SCA launched its Coffee Price Crisis Response Initiative to develop alternative economic models for the specialty coffee sector. In today's lecture, recorded at World of Coffee in Berlin, representatives from the SCA Sustainability Center and Board of Directors identify factors that contributed to the wholly unsustainable economic position facing many coffee producers, discuss the limitations of current coffee purchasing practices, and explore actions that industry actors can take to address the crisis in the short term while building a sector that truly benefits the entire value chain in the long term.Related Links:  Learn more about the current coffee price crisis Read Vera Espindola's feature on increasing domestic consumption in Issue 10 of 25 Listen to other episodes of the SCA Podcast

Throughout its long history, coffee has been cast in very different roles: exotic beverage, colonial good, global commodity – but also as a staple of the local cuisines of the countries where it was produced. Leaning on an ongoing Sociological study conducted in Paris, today's lecturer - Noa Berger - will show how specialty coffee changes and adapts to the culture of the countries in which it is introduced, and exploring what it means for coffee, a global commodity, to become “local.” According to Noa, the local specialty coffee market increasingly mobilizes the past and local traditions through aesthetic choices, in what not only allows it to reach a larger audience, but also serves as means to extract and create value, in line with contemporary tendencies in global capitalism. But while doing this, the local specialty coffee market also puts the geographical provenance of coffee at its center. As Noa wrote in Issue 9 of 25, this combination of approaches makes it a “glocal” movement, constantly trying to strike a balance between “origin” and local culture, innovation, and tradition.Related Links:  Follow along with Noa's lecture slides Read Noa's piece in Issue 9 of 25  Learn more about this year's World of Coffee in Warsaw Submit a lecture proposal Listen to other episodes of the SCA Podcast Subscribe to Recap

This week, the SCA Podcast is taking a quick break while we put the finishing touches on an upcoming lecture series recorded at last year's World of Coffee event in Berlin. In the meantime, I'd like you to meet Recap. It's our newest podcast! Every two weeks, Recap offers a brief overview of recent coffee developments in less than five minutes. If you like what you hear, subscribe by following the link in the show notes. Related Links Listen to the first episode of Recap Recap's RSS Feed Subscribe to Recap on Spotify Subscribe to Recap on iTunes  World of Coffee Warsaw  Get in touch with us  Full Episode TranscriptHi there! I'm Richard Stiller, a community manager at the SCA, and you're listening to the SCA Podcast. This week, the SCA Podcast is taking a quick break while we put the finishing touches on an upcoming lecture series recorded at last year's World of Coffee event in Berlin.  In the meantime, I'd like you to meet Recap. It's our newest podcast! Every two weeks, Recap offers a brief overview of recent coffee developments in less than five minutes. If you like what you hear, subscribe by following the link in the show notes.  Welcome to Recap, a new podcast from the Specialty Coffee Association offering a brief overview of recent coffee developments every two weeks. The monthly materials science journal, Matter, just published a study suggesting a new mathematical model for repeatable espresso extraction. Focused on the computational and physical attributes of espresso, the authors suggest that, if widely implemented, the protocol outlined in the study could significantly reduce coffee waste. Remarkably, the study was co-authored by Brisbane baristas Michael Cameron and Deschen Morisco, who tested the techniques of the study in a coffee shop. This study has already received significant attention from popular media outlets in the US and Australia. The study's co-author, the computational chemist Christopher Hendon, will present the work at the SCA's Specialty Coffee Expo in Portland this April.  Meanwhile, across the Pacific in the Philippines, the Taal volcano has erupted, covering coffee trees in thick volcanic ash. The ash causes the leaves of coffee trees to wither, effectively starving them of energy which in turn reduces their ability to mature fruit. To assist, the Philippines' Department of Agriculture distributed water power sprayers to help remove the ash. It's not a perfect solution: the intense spray sometimes removes flowers and nearly-mature coffee cherries. Although Taal's eruption has caused considerable damage to many high-value crops in the area, coffee is reported to be the most affected. This will be a difficult harvest year for the affected Phillipino farmers, so the Department of Agriculture is also offering up to the equivalent of a million US dollars to affected farmers through a combination of cash aid and zero-interest loans. The effects of the eruption are likely to impact the country's recent growth in specialty coffee production. A long-time producer of coffee, this is not the first time the Philippines' coffee production has been decimated by environmental changes: a widespread influx of coffee rust at the turn of the twentieth century led local farmers to favor Robusta, Liberica, and Excelsa.  A recent feature in the New York Times explores a culture-shift in Saudi Arabia through the lens of coffee shops. In December, the government announced it would no longer require businesses to segregate their customers by gender. Since the law passed, some specialty coffee shops already pursuing a more inclusive vision can now continue to do so without fearing a visit from the country's law enforcement. Reports suggest Saudi Arabia is the Middle-East's fastest-growing coffee market and, in December 2019, the country held its first-ever sanctioned national barista championship. Ahmed Bahaa of Camel Step Coffee Roasters will fly to Melbourne, Australia to represent Saudi Arabia for the first time at the World Barista Championships in May. If you want to dive deeper into anything you heard today, check out the links in the description of this episode. Recap will be back in two weeks' time. Thanks for listening and have a great week!You can also find Recap on iTunes, Spotify, or Transistor by searching for “Recap: Recent Developments in Coffee.” Have a story you think might be a good fit for Recap? Drop it into our contact form at scanews.coffee/contact or email us at editor@sca.coffee.  Thanks for listening! We'll see you again next week, when we kick off the 2019 World of Coffee Lecture Series. Recap Links Espresso variability and repeatability research in Matter https://www.cell.com/matter/fulltext/S2590-2385(19)30410-2?_returnURL=https%3A%2F%2Flinkinghub.elsevier.com%2Fretrieve%2Fpii%2FS2590238519304102%3Fshowall%3Dtrue#%20 https://edition.cnn.com/2020/01/22/us/how-to-make-brew-better-espresso-study-scn/index.html https://www.wired.com/story/the-science-behind-crafting-a-perfect-espresso/ https://www.vice.com/en_us/article/884q8v/materials-scientists-learn-weve-been-brewing-espresso-all-wrong https://arstechnica.com/science/2020/01/the-math-of-brewing-a-better-espresso/ Taal Volcano Eruption https://www.cnnphilippines.com/business/2020/1/17/Coffee-Batangas-Cavite-recovery-Taal.html https://newsinfo.inquirer.net/1218876/farmers-pray-for-rain-to-wash-ash-from-farms https://www.theatlantic.com/photo/2020/01/colorless-landscape-around-taal-volcano/605266/ https://www.gmanetwork.com/news/money/economy/722106/coffee-most-affected-commodity-in-taal-volcano-eruption-da/story/ https://time.com/5763630/philippines-taal-volcano-eruption-lava/ https://scanews.coffee/25-magazine/issue-11/english/from-road-to-cup-a-glimpse-into-philippine-coffee-25-magazine-issue-11/ “Saudi Society Is Changing. Just Take a Look at These Coffee Houses.” Vivian Yee for the New York Times.  https://www.nytimes.com/2020/01/15/world/middleeast/saudi-women-coffee-shops.html https://www.arabnews.com/node/1603696/corporate-news

Coffee shows an appealing bitterness when properly roasted and prepared. But how do the compounds that make coffee taste bitter develop during roasting and how do you analyze and identify them? What lessons can be learned from academic research on coffee roasting to make coffee even more pleasantly bitter-tasting? And after a century of intensive research, why does research still not know exactly what makes coffee bitter at all?Learn more as Dr. Sara Marquart, curator of the “Cosmos Coffee” exhibition at the Deutsches Museum, shares excerpts of her academic research into bitterness during her Ph.D. at TU Munich in Food Chemistry focused on the highly sophisticated elucidation of reaction pathways and kinetics leading to bitter tastants in roasted coffee. Also, I will jump in occasionally to help you follow along. Special Thanks to Softengine Coffee One, Powered by SAP This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP.  Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business.Related Links  Read a full transcript on SCA News Listen to other episodes of the SCA Podcast  Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo  Episode Table of Contents0:00 Introduction2:00 An overview of coffee's sensory universe8:15 The different types of bitterness and Sara's work discovering what bitter compounds are in a cup of coffee19:15 How to control for bitterness during roasting24:30 Audience Questions

The original brewing control chart is overlaid with acceptability zones describing cup flavors. However, these terminologies (strong, bitter, weak, over, and under-developed) are outdated and their definitions are not standardized in the industry. In this lecture, the newest results from the UC Davis Coffee Center will be presented, which used the WCR Sensory Lexicon in order to elucidate new flavor attributes related to coffees of different strengths and extractions. The experiment evaluated a single origin coffee roasted to three different development times in order to assess the importance of roast on the flavor at different strengths and extractions. The position of the coffees on the brewing control chart was modified by using a programmable batch brewer. A descriptive analysis panel was used to capture the sensory profile of these coffees. The results presented will be used to update the descriptive zones of the new brewing control chart.In today's lecture by Dr. Scott Frost, you'll learn all about how flavor can be modified through the brewing process, and how the control chart can be used to create different flavors for a specific coffee. Scott received his Master of Science in Viticulture and Enology and Ph.D. in Agricultural and Environmental Chemistry from the University of California, Davis. His graduate research focused on evaluating the sensory and chemical changes in wine as a result of specific enological practices. At the time of the recording, Scott worked at the UC Davis Coffee Center as a Postdoctoral Scholar. His project applies quantitative sensory methods to capture the sensory profile of brewed coffee.Special Thanks to Softengine Coffee One, Powered by SAP This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP.  Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business.Related Links  Read a full transcript of this episode on SCA News See examples of the Lockhart Brewing Control Chart  Listen to other episodes of the SCA Podcast  Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo  Episode Table of Contents0:00 Introduction3:20 The methodology and results of Scott Frost's experiments36:15 Audience questions41:15 Outro

Last April, much of the discussion - at Expo and Re:co Symposium - was centered on the Coffee Price Crisis and the future of specialty. In a special episode to kick off the new year, we're releasing a two-part lecture on the C market that sought to provide clarity and actionable data for the specialty industry. Over the past few years, many began to question coffee's ability to provide a sustainable household income to smallholder producers. Although there's still much to learn about the full cost of producing specialty coffee around the world, a widely-acknowledged hypothetical benchmark of US$1.40 per pound demonstrates how current levels of productivity and market pressures continue to fail smallholder producers. Throughout all of 2018 and 2019, the C market, the main price discovery mechanism and clearing house for coffee, has been below this hypothetical price of US$1.40. As a result, our industry has been questioning the value and existence of the C market as well as expressing concern over the multi-dimensional costs to producers, countries, and the environment. Special Thanks to Softengine Coffee One, Powered by SAP This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP.  Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business.Related Links  Read a full transcript of this episode, including an English translation of the Spanish discussion, on SCA News  Listen to other episodes of the SCA Podcast  Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo  Listen to Part 2 of A Two Part Arc About the C Market and the Future of Specialty  Learn more about the coffee price crisis Episode Table of Contents: Part 10:00 Introduction2:30 Colleen Anunu introducing the speakers, anti-trust considerations and the issue of low prices for coffee producers10:30 Ed Canty on how specialty coffee buyers can support producers with contractual floor prices while offsetting risks with futures and options contracts28:15 Rene Leon Gomez of Promecafe on the human and environmental costs of low prices in ten coffee producing countries43:45 Juan Esteban Orduz of the Colombian Coffee Federation on the World Producer Forum, its mission and its role on the international scene and the relationship between costs and low prices for World Coffee Producer Forum members1:06:15 Outro

Last April, much of the discussion - at Expo and Re:co Symposium - was centered on the Coffee Price Crisis and the future of specialty. In a special episode to kick off the new year, we're releasing a two-part lecture on the C market that sought to provide clarity and actionable data for the specialty industry. Over the past few years, many began to question coffee's ability to provide a sustainable household income to smallholder producers. Although there's still much to learn about the full cost of producing specialty coffee around the world, a widely-acknowledged hypothetical benchmark of US$1.40 per pound demonstrates how current levels of productivity and market pressures continue to fail smallholder producers. Throughout all of 2018 and 2019, the C market, the main price discovery mechanism and clearing house for coffee, has been below this hypothetical price of US$1.40. As a result, our industry has been questioning the value and existence of the C market as well as expressing concern over the multi-dimensional costs to producers, countries, and the environment. Special Thanks to Softengine Coffee One, Powered by SAP This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP.  Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business.Related Links  Read a full transcript of this episode on SCA News  Listen to other episodes of the SCA Podcast  Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo  Listen to Part 1 of A Two Part Arc About the C Market and the Future of Specialty  Learn more about the coffee price crisis Episode Table of Contents: Part 20:00 Introduction1:40 Colleen Anunu introducing the panel speakers6:15 Kim Elena Ionescu on the SCA's response to the coffee price crisis23:30 Juan Esteban Orduz of the Colombian Coffee Federation on the response he received when asking coffee chain actors for help addressing the coffee price crisis32:15 Ben Zwerling Baltrushes on how Fair Trade USA is trying to address coffee price crisis35:50 Audience questions1:03:30 Outro

Hundreds of smallholder coffee farmers in Yepocapa, Guatemala have experienced leaf-rust, drought, volcanic eruptions, and price fluctuations over the last few years. Profitability is the main constraint these farmers face, in maintaining healthy households and addressing price issues and other shocks - much like many other smallholder coffee farmers around the world. Since 2015, Taya Brown has been conducting a multi-phase evaluation of constraints to technology uptake and profitability as part of a World Coffee Research development project that implemented the Centroamericano hybrid to address leaf-rust and low productivity. During a similar timeframe, Ryan Chipman founded Yepocapa Coffee, a US-based coffee importing enterprise focused on improving quality and transparency by becoming a direct link between US roasters and a cooperative of Yepocapa farmers. In today's lecture, Taya shares a profitability analysis for one farmer group. Ryan builds on this to share how his business is learning to identify and address the various factors in profitability. Both present examples of site-specific scientific investigation, focused on participatory and farmer-centric methods, to identify profitability constraints and guide response efforts. Special Thanks to Softengine Coffee One, Powered by SAP This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP.  Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business. Related Links Follow along with Taya and Ryan's slides Read a full transcript of this episode on SCA News Listen to other episodes of the SCA Podcast  Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo  Read more about another study in farmer profitability in Issue 11 of 25 Episode Table of Contents 0:00 Introduction 2:40 The results of the profitability analysis of the Eca Montellano Cooperative 22:42 Ryan Chipman's work analyzing how San Pedrana Cooperative's cost of living and size of production affect farmer profitability and risk 47:00 Audience Questions 59:00 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

The UC Davis Coffee Center is engaged in comprehensive sensory research using trained panel descriptive analysis to investigate how different parameters related to coffee brewing impact the flavor, and how these can be manipulated to an individual's desired effect. Of these factors, time can be an important variable—in multiple ways—and this talk will highlight two recent projects. The first investigated the time-evolution of coffee flavor extraction during the brewing process. By dividing a drip brew into eight parts and evaluating the flavor change every 30 seconds, it offers a more detailed picture of observable extraction changes. The second experiment investigated time elapsed post-brew, comparing how quickly perceptible changes occur when coffee is held in a carafe, in order to understand the stability of flavors depending on holding conditions. Both of these studies offer preliminary data that can be immediately useful to the industry in developing and preserving desired flavors in the coffee brewing process. Today's lecture is presented by Mackenzie Batali, a second-year graduate student in Food Science and Technology at the University of California, Davis, focusing her research in coffee sensory analysis. Previously she received a chemistry degree from Lewis & Clark College in Portland, Oregon, and worked as a flavor chemist before transitioning into the coffee world. She has spoken previously about her work on coffee fractionation at ASIC 2018. If today's lecture piques your interest, you can also read more about Mackenzie's fractionation experiment in Issue 11 of 25 Magazine. Special Thanks to Softengine Coffee One, Powered by SAP This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP.  Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business. Related Links Read a full episode transcript on SCA News Listen to other episodes of the SCA Podcast  Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo  Read "Less Strong, More Sweet," a feature by the team at UC Davis on this experiment in Issue 11 of 25 Table of Contents 0:00 Introduction 3:10 An overview of the coffee science research taking place at UC Davis 26:00 How does brewing time impact the chemical properties of coffee? 37:00 Summary and conclusions 42:30 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Coffee freshness is one of the core values of specialty coffee. But why is preserving the freshness so important? We might strive to maximize coffee's potential to keep its vibrancy as fresh as the day when roasted or we keep coffee fresh to ensure quality and consistency. Regardless of why we may want to keep coffee fresh, understanding the fundamentals of freshness and applying them in our daily routine will help to improve our cup of coffee. In this lecture, Samo Smrke explores the topics of roasted coffee freshness as seen by a scientist's perspective. Two particular fields will be looked into detail: chemical freshness or loss of coffee aroma during coffee aging, and physical freshness or degassing (also called outgassing) of coffee, a process of gradual gas release after coffee roasting. If you're already familiar with Samo's work, you'll be excited to learn that today's lecture includes his newest findings that haven't yet been presented. Samo Smrke is a scientific associate at the Zurich University of Applied Sciences in the group of Professor Chahan Yeretzian. He is involved in research projects in collaboration with industry partners and in fundamental research on various topics of coffee chemistry, research of coffee aroma using mass spectrometry, on-line monitoring coffee roasting processes, linking instrumental analysis of coffee aroma to sensory analysis, studying coffee freshness and degassing of coffee. Samo is actively participating at coffee conferences, is one of the co-authors of the SCA Freshness Handbook and Water Handbook, and has contributed to scientific papers and book chapters about coffee science. Special Thanks to Softengine Coffee One, Powered by SAP This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP.  Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business. Related Links Read a full transcript of this episode on SCA News Listen to other episodes of the SCA Podcast  Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo  Episode Table of Contents 3:15 The Main Causes for Coffee Losing Freshness 9:45 Scientific Approaches to Measuring Coffee's Physical Freshness 31:45 Scientific approaches to measuring coffee's chemical freshness 44:40 Linking physical and chemical freshness and the impact on the sensory experience 54:30 Audience questions 1:02:30 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

World Coffee Research predicts that within the next 30 years, the demand for coffee will double while viable land in current coffee-growing countries will diminish by half. How can we combat this?  Through an engaging panel discussion, learn about the future of coffee production in emerging origins such as Myanmar and Nepal and the role consumers, roasters, and importers can play in building long-term, mutually beneficial relationships across culture and distance. Today's panel is moderated by Craig Holt, founder and CEO of Atlas Coffee Importers, and features Marceline Budza of Rebuild Women's Hope Cooperative; Su Su Aung, Managing Director of Ywangan Amayar Company Ltd; April Su Yin Nwet, Senior Private Sector Liaison Advisor at Winrock International; Al Liu, Vice President of Coffee at Colectivo Coffee Roasters; and Mario Fernandez, Technical Director at the Coffee Quality Institute. Special Thanks to Softengine Coffee One, Powered by SAP This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP.  Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business. Related Links Read a full transcript of this episode on SCA News Listen to other episodes of the SCA Podcast  Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo  Episode Table of Contents 0:00 Introduction 1:50 Craig Holt on the importance of supporting new origins access the specialty coffee market 12:10 April Su Yin Nwet and Su Su Aung on the challenges and opportunities of specialty coffee in Myanmar 21:00 Marcelline Buzda on the challenges and opportunities of specialty coffee in the DRC (Democratic Republic of the Congo) 28:35 Mario Fernandez on CQI's work with emerging origins, including Timor-Leste and Nepal  35:20 Al Liu on the retail opportunity of buying coffees from emerging origins  41:35 Audience questions --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

World Coffee Research is working to improve the genetic potential of coffee cup quality. To start this task, you first need to define the meaning of “quality.” WCR believes it is a market-driven definition and organized new protocols to assess quality from the perspective of the coffee industry. With experts and partners, WCR produced the coffee lexicon that allows an objective analytic description of coffee quality attributes. In their presentation, Hanna Neuschwander discussed these innovations and shared some lessons learned, including the latest results deriving from these methods and advances on the molecular basis of cup quality. In particular, Hanna highlights the burgeoning importance of some specific volatile compounds like Limonene. These results are not an end but a beginning; an opportunity for further studies to find out the molecular markers or genes related to cup quality in general. Hanna Neuschwander is the communications director for World Coffee Research, a research nonprofit that works to secure the future of coffee. She writes and speaks globally about coffee science and agriculture. Her writing and commentary has appeared in the Art of Eating, Time Magazine, CNN, BCC, Portland Monthly, and many others. She is the author of Left Coast Roast, a guidebook to coffee roasters on the west coast. Special Thanks to Softengine Coffee One, Powered by SAP This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP.  Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business. Related Links Read a full transcript of this episode on SCA News  Listen to other episodes of the SCA Podcast  Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo  Table of Contents 0:00 Introduction 2:50 Why coffee farmers are in need of high yielding varieties that also have high cup qualities 14:40 Summary of an experiment that identifies desirable flavor markers in coffee plants before they produce cherries 31:20 Summary of the current genetics-by-environment interaction research efforts 44:10 Audience questions 52:20 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

In today's lecture, a panel delves into the challenges faced by East African processors of high-quality coffee and shares solutions to these challenges, found by three organizations in Ethiopia, Burundi, and Rwanda. These organizations have been working on the cutting edge of methods to improve both the farmgate price and workers' pay while increasing cup quality. Representing one cooperative and two private companies, their discussion addresses working with large numbers of smallholders, the impacts of government regulation, and the considerations of certification. President of Artisan Coffee Imports, Ruth Ann Church, leads the panel, featuring Lauren Rosenberg, Managing Director of Long Miles Coffee in Burundi; Rachel Samuel, Co-Owner and Director of Marketing at Gesha Village Coffee Estate in Ethiopia; and Sara Yirga, Founder and General Manager of YA Coffee Roasters in Rwanda. Special Thanks to Softengine Coffee One, Powered by SAP This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP.  Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business. Related Links Read a full transcript on SCA News  Listen to other episodes of the SCA Podcast  Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo  Table of Contents 0:00 Introduction 2:20 How Gesha Village used visual marketing to bring value to the Gesha Village community 14:00 Long Miles' journey developing long term relationships with producers in Burundi and how that's marketed 24:30 How the Kopakama Collective approaches marketing and quality control Audience Questions 35:00 What is Lean, the management strategy, and what effect did it have on Kopakama's growth? 38:45 Why did Gesha Village decide to have auctions for their coffees? 40:50 How do you share the marketing strategies you've developed with other players in East Africa? 47:15 What is your experience as women in leadership in this region? 49:20 Who are you targeting with your marketing efforts - buyers or drinkers? And what messages are you trying to get across? 55:30 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Skilled farmworkers are necessary to harvest specialty coffees in most parts of the world, but they are too often undervalued and invisible to the industry. A collaborative and innovative project in Colombia is attracting a dwindling labor force to actively participate in coffee production. Its main objective is to meet the needs of farmworkers, producers, and local organizations, while identifying solutions that will make employment within the coffee industry more socially viable. This lecture presents a summary of the best practices captured by this project and will guide producers and organizations to make employment within the coffee industry more attractive and socially viable for farmworkers. Moderated by Whitney Kakos of Keurig Dr. Pepper's Sustainable Supply Chain Program, this lecture's panel features: Colleen Bramhall Popkin, Senior Manager in Sustainability at Keurig Dr. Pepper Inc.; Quinn Kepes, Program Director at Verité; Carlos Hernando Isaza, Coffee Program Manager at Solidaridad Colombia; Cesar Julio Diaz, General Manager of Aguadas Coffee Growers Cooperative; and Angela Paez, Sustainability Manager at RCG Coffee. We want to let you know half of this episode will be in Spanish. If you're not a confident Spanish-speaker, you can read a full English translation of this lecture on SCA News. Similarly, if you're not a confident English-speaker, we also have a full Spanish translation there, too. Special Thanks to Softengine Coffee One, Powered by SAP This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP.  Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business. Related Links Read either a full English or full Spanish transcript of this episode on SCA News  Read more on the subject of farmworker invisibility in "Vision Check" from Issue 10 of 25 Magazine by Andrea Otte Read more about the Aguadas Cooperative in "Learnings from Aguadas," a 25 Magazine Online Exclusive by Andrea Otte Listen to other episodes of the SCA Podcast  Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo  --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

A lot has been written about the workforce -- millennials in particular -- choosing between a career and a passion. That shouldn't be the case. While baristas and other coffee professionals may find it hard to make millions, they should be able to make sustainable wages while also developing as a professional. What are ways that cafes, roasting companies, and other coffee industry organizations can provide this working environment? Two small business owners with a proven track record in employee recruitment, development and retention, offer an in-depth behind-the-scenes look into how it's all possible in today's lecture. Brian Helfrich, owner and CEO of Summit Coffee Co. in Davidson, North Carolina, and Ryan Jenson, owner of Peregrine Espresso in Washington D.C., lead a panel featuring Roast Magazine's Connie Blumhardt, Cafe Import's Andrew Miller, and Atlas Coffee Importers' Tymika Nichelle Lawrence. Special Thanks to Softengine Coffee One, Powered by SAP This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP.  Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business. Related Links Read a full transcript of this episode on SCA News Listen to other episodes of the SCA Podcast  Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo  Table of Contents 0:00 Introduction 2:30 What Millennials and Gen Zs want from their workplaces 5:25  What creative ways are we using to make coffee careers affordable and how has this changed over the last decade? 14:15 What do you find means the most to the professionals you are working with? What is the deep, core value of your team and how is workplace culture helping you recruit and retain employees? 27:30 What are you doing in your companies to cultivate good leaders in your team? 30:00 How are we training our coffee professionals and their soft skills? 42:40 Audience questions 1:00:30 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

With over a decade of experience in specialty coffee, Erika Vonie believes that coffee is for everyone. Like many before her, she started as a barista, and worked her way through management, events coordination, quality control, education, green buying, and importing. Along with being the 2017 Coffee Masters Champion and an Arabica Q Grader, Erika is committed to using her position to further the advancement of marginalized people within specialty coffee, using her unique platform as Director of Coffee at Trade to spotlight these issues in the media. Using hard data collected on customer feedback and SKU performance at Trade, Erika explores one of the trends they've found: Customers want naturally processed coffee roasted with longer development, butting up to second crack. It challenges the programs seen within many specialty roasters. Erika sees this as an opportunity to provide insight into gaining more customers, be more approachable with our coffee, and pump money back into the industry without compromising integrity. Is the next trend a well-developed dark roast? What stops us as an industry from achieving that/providing our customer base with that option? How do we thoughtfully push development in roast profiles? Does this mean we can continue to buy relationship coffees even in hard harvest years, so money goes to the producer AND have avenues to sell these coffees to consumers? Erika argues the answer to all of these is, “yes” - and that being more inclusive with our offerings will help specialty thrive in the face of the climate and socio-economic and political challenges facing the industry today. Special Thanks to Softengine Coffee One, Powered by SAP This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP.  Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business. Related Links Read a full transcript of this episode on SCA News Listen to other episodes of the SCA Podcast  Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo  Table of Contents 0:00 Introduction 3:20 Background to Erika Vonie and drop-shipping roasting company, Trade 7:20 Specialty coffee drinkers are very diverse and often do not conform to our expectations; many value simple flavor descriptors. 15:30 How Trade creates easy-to-understand flavor groups and which are the most popular amongst their customers 35:30 How specialty coffee should bring more people into the fold by embracing dark roasted coffees 40:00 Audience questions 51:50 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

The process for brewing coffee appears simple: One pours hot water over some coffee grounds, and then drinks the liquid that passes through a filter. This superficial perspective, however, belies a sequence of complicated physical and chemical processes that govern the quality of the resulting beverage. In today's lecture, Professor Bill Ristenpart discusses the origins of the "Coffee Brewing Control Chart" widely used to interpret the quality of drip brew coffee and how several implicit assumptions in the derivation of the chart yield questionable interpretations in current practice. Also discussed are several unanswered questions regarding drip coffee brewing that are the subject of ongoing sustained research efforts at the UC Davis Coffee Center. Special Thanks to Softengine Coffee One, Powered by SAP This episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP.  Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business. Related Links Read more about this research in Issue 8 of 25 Magazine Read a full transcript of this episode on SCA News Listen to other episodes of the SCA Podcast  Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo  Table of Contents 0:00 Introduction 2:50 An overview of the academic work taking place at the UC Davis Coffee Centre and Bill's personal journey in coffee 15:00 The results of Bill Ristenpart's study of flat-bottomed baskets vs semi-conical baskets using discrimination testing 46:20 The results of the same study that used a sensory descriptive analysis framework and consumer preference testing 57:25 Audience questions 1:05:40 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the third episode of the “The Role of Innovation and Technical Advancement,” a session recorded at Re:co Symposium this past April. This session explored and evaluated advances in innovation positioned to make an impact within our industry as we work to resolve the coffee price crisis. If you haven't listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. Global Coffee Platform members and Country Platform stakeholders have united in new ways to tackle the economic viability of coffee farming at scale. Innovative collaborations, including National Coffee Sustainability Curricula, the Country Platform Global Congress, and Global Coffee Platform Member Initiatives are bringing sustainability champions together in pre-competitive partnerships to amplify investments and achieve more resilient, productive and profitable coffee farming communities. We all rely upon profitable coffee farming to support our thriving global industry. Here, Carlos Brando and Veronica Herlina share how Global Coffee Platform members are pioneering a neutral, pre-competitive organization where both private and public sustainability stakeholders actively create a common roadmap and actionable agendas to move our shared, critical sustainability strategies forward faster. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links Read a full transcript of this episode on SCA News Watch the full video Watch all the Re:co 2019 sessions on YouTube Read about our 2019 Speakers Table of Contents 0:00 Introduction 2:45 How the Global Coffee Platform supports small farmers who only earn 25% of the FOB export price 8:30 How the Global Coffee Platform helps countries create a language of sustainability to support major charitable investment projects in coffee-growing countries, identifying "low-hanging fruit" sustainability gaps 15:20 Testimonials from Uganda, Kenya, and Vietnam on how the Global Coffee Platform operates in their countries 20:45 Veronica Herlina on how the Global Coffee Platform operates in Indonesia and adapts to local conditions 40:45 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the second episode of “Growing Consumption: Letting Go of Sameness,” a session recorded at Re:co Symposium this past April. We've grown accustomed to specialty coffee consumption growing at a fast pace, but some signs indicate it may be slowing. This session convened experts to ask: What could we stand to gain if we became more diverse in our approaches and offerings? If you haven't listened to the previous episode in this series, we strongly recommend going back to listen before you continue with this episode. As the majority of specialty coffee consumption lies in the US, EU, and East Asia, “producing” countries have solely - and strategically - focused export, intending to increase demand in “consuming” countries. However, the main cities of Brazil, Colombia, Mexico, and Rwanda, have all seen an increase in specialty coffee shops and overall coffee culture, following the steps of the waves of the coffee industry. In some cases, with the current low coffee prices, it has become more attractive for coffee producers to sell their coffee on the national market, where the price they receive for their coffee is higher than or equal than that of exporting. Are these markets enough of an opportunity for specialty coffee growers? What is the real potential? Should producers invest their efforts in their countries, and what can the sector do to facilitate these opportunities? Vera Espindola Rafael shares the intriguing early results of a study into domestic consumption of specialty coffee. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links Watch Vera's supporting videos: "Consumption in Producing Cities," "Consumer Habits in Mexico," and "Sourcing Coffee"  Read "Drinking Local," an interview with Vera in 25 about her research Watch all the Re:co 2019 sessions on YouTube Read about our 2019 Speakers Table of Contents 0:00 Introduction 3:00 Coffee producing countries need to grow their domestic consumption to keep more value of their coffee's value within their countries 8:20 Brazilians, Mexicans, and Colombians are consuming a lot more of their own coffee 13:20 Specialty cafe owners in Brazil, Colombia, and Mexico are motivated by offering their customers the best coffee their countries have to offer and pay sustainable prices to their producers. The producers find business is easier selling to cafes in their own country 17:50 Even though Brazilians, Colombians, and Mexicans have a GDP per capita of less than US$10,000 per annum, many are willing to spend their money on specialty coffee 22:00 Despite these strengths, coffee is still a niche segment with low volume. But Vera believes there is scope to develop these specialty coffee industries further --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the first episode of “Growing Consumption: Letting Go of Sameness,” a session recorded at Re:co Symposium this past April. We've grown accustomed to specialty coffee consumption growing at a fast pace, but some signs indicate it may be slowing. This session convened experts to ask: What could we stand to gain if we became more diverse in our approaches and offerings? Session Host Phyllis Johnson begins with a study by the National Coffee Association indicating that specialty coffee consumption is slowing among our current target market before bringing Red Bay Coffee's Keba Konte to the stage. Together, they discuss how to ensure specialty coffee is a vehicle for diversity, inclusion, economic restoration, entrepreneurship, and environmental sustainability. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links Watch the full video Watch all the Re:co 2019 sessions on YouTube Read about our 2019 Speakers Table of Contents 0:00 Introduction 2:15 Introduction to the Re:co series of talks about thinking differently and that gourmet coffee consumption is growing amongst American minorities, but declining amongst caucasian Americans 9:00 An introduction to Keba Konta and Red Bay Coffee and his experiencing having a multicultural leadership 32:45 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the fifth and final episode of “Value Chains: Transparency and Market Linkages,” a session recorded at Re:co Symposium this past April. Acknowledging that this isn't the first coffee price crisis, this session brought leaders together to ask: How successful were the tools we employed previously? What new tools offer potential solutions? If you haven't listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. Insurance is a common financial instrument, but often misunderstood. Today's speaker, Greg Low, asks: What is insurance's role in building resilient business models? New developments in insurance solutions can transform how risk is managed, understood, and priced. From crop insurance to weather insurance, new financing models are unlocking possibilities for agricultural supply chains. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links Read a full transcript of this episode on SCA News Watch the full Re:co video on YouTube Watch all the Re:co 2019 sessions on YouTube Read about our 2019 Speakers Table of Contents 0:00 Introduction 2:15 The history of insurance and how it works 7:30 How insurance relates to the coffee sector 9:25 How the insurance industry helps agricultural producers generally 17:45 What do the initiatives in agricultural insurance mean for coffee producers? --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today on the podcast we're sharing the audio from an interactive webinar we hosted last week, part of our series on the Coffee Price Crisis. SCA board member Vera Espindola Rafael and Fairtrade International's Peter Kettler joined Vicente Partida for a discussion on issues related to farmer incomes, the work of Fairtrade, and research being conducted on costs of production. Vera and Peter also took questions from the audience. After listening to this podcast, if you're interested in learning more about the work that the staff and volunteers of the SCA's price crisis team have been working on, please visit sca.coffee/pricecrisis.  Related Links Watch the video of this webinar on YouTube Download Fairtrade's Living Income Strategy document (PDF) Learn more about SCA's Price Crisis Response Initiative --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the fourth episode of “Value Chains: Transparency and Market Linkages,” a session recorded at Re:co Symposium this past April. Acknowledging that this isn't the first coffee price crisis, this session brought leaders together to ask: How successful were the tools we employed previously? What new tools offer potential solutions? If you haven't listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. For over 20 years, the Coffee Quality Institute (CQI) has worked to improve coffee quality through a diverse set of programs addressing foundational issues affecting the value chain. These programs have been aimed at improving the lives of people and communities who produce coffee. During this time, CQI has had a front-row seat to a multitude of private and public sector projects that have sought to resolve the serious issues that face our industry. Certainly, there have been both challenges and successes. Do global training and quality improvement programs result in positive changes? Which strategies have worked, and which have met roadblocks? Here, Ellen Jordan Reidy shares the “lessons learned” which are relevant in today's coffee world. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links Read a full transcript of this episode on SCA News Watch the full Re:co video on YouTube Watch all the Re:co videos on YouTube Read more about the 2019 Re:co speakers Table of Contents  2:40 An introduction the story of the Specialty Coffee Institute and initiatives that didn't work initially 9:30 The story of the CQI's Coffee Corps project and the Q grader program, including Q Processing and the Partnership for Gender Equity 18:30 CQI's future work projects in China, Myanmar, and Yemen 22:45 To address the current price crisis we need to ask ourselves, "How can I help?" and, "How can we make the people around us more powerful?" 27:20 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the third episode of “Value Chains: Transparency and Market Linkages,” a session recorded at Re:co Symposium this past April. Acknowledging that this isn't the first coffee price crisis, this session brought leaders together to ask: How successful were the tools we employed previously? What new tools offer potential solutions? If you haven't listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. Today's episode takes a different look at the coffee value chain. Ted Fischer, a cultural anthropologist, studies how people give worth to things. Here, Ted explains how coffee acts as a vessel for all sorts of values - economic, yes, but also social, moral, and ideological - and how the coffee trade involves balancing different metrics of value. Building on fieldwork with Maya farmers, he explores how smallholders have benefited from the specialty coffee revolution, but lack the social capital to tap into the most lucrative segments of the market. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links Find a full transcript of this episode on SCA News Watch the full Re:co video on YouTube Watch all the Re:co videos on YouTube  Read more about our 2019 Re:co speakers Table of Contents 0:00 Introduction 2:30 An introduction to the types of values bundled together in specialty coffee: economic, social fairness, ecological. 6:30 How demand for higher quality coffee in the late 90s helped the Maya people generate value from their land 14:30 However, smallholder Mayan producers are excluded from third wave microlot coffees because they lack scale and social capital 21:30 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

In this special episode of the SCA Podcast, we're going to be listening to the audio of an interactive webinar we hosted last week on the SCA's response to the coffee price crisis and the forthcoming report with recommendations for the coffee industry. Kim Elena Ionescu, SCA's Chief Sustainability Officer, and Ellie Hudson, Director of Strategy and Steering for Advocacy, hosted the webinar, recorded live on August 19th. Kim Elena and Ellie covered the research that SCA staff and volunteers have been doing in preparation for the report— including risk assessments and convenings of coffee professionals and experts that have taken place over the past 8 months. They took questions from attendees and invited everyone to get involved in the peer-review process for the forthcoming report. Related Links - Get involved in the peer review process for the SCA's coffee price crisis report by sending us an email: pricecrisis@sca.coffee - Watch the video of the webinar on SCA News: https://scanews.coffee/2019/08/14/coffee-price-crisis-webinar-mid-year-update-on-the-scas-response/ - Download the webinar slides and reference documents here: https://www.dropbox.com/sh/48nrakpm05evove/AAB_2s6dSqg8C1ZkDW3d_N7qa?dl=0 Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the second episode of “Value Chains: Transparency and Market Linkages,” a session recorded at Re:co Symposium this past April. Acknowledging that this isn't the first coffee price crisis, this session brought leaders together to ask: How successful were the tools we employed previously? What new tools offer potential solutions? If you haven't listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. Through the story of McDonald's' dedication to achieving full sustainability in their business's coffee value chain, Michelle Johnson challenges and explores our ideas of what sustainability in coffee means—and who is truly setting the bar for creating a future for the industry. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/66/reco-podcast-michelle-johnson-on-an-exploration-of-a-sustainable-value-chain-s3-ep-2/ - Watch the full Re:co video on YouTube: https://youtu.be/PU8a25hDN7 - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 2:15 The specialty coffee industry has an us-vs-them mentality with commodity coffee and a humanitarian angle in our marketing 5:15 The story of McCafe and its journey with its sustainability initiative, SIP 11:50 Specialty coffee should applaud what McDonald's is doing, and there is space for collaboration between the two 14:30 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the first episode of “Value Chains: Transparency and Market Linkages,” a session recorded at Re:co Symposium this past April. Acknowledging that this isn't the first coffee price crisis, this session brought leaders together to ask: How successful were the tools we employed previously? What new tools offer potential solutions? Published every four years, the Coffee Barometer highlights emerging trends and provides a critical look at progress made by the coffee sector on sustainability. Researched and written by a consortium of organizations that specialize in sustainability, including Solidaridad, Hivos, Conservation International, Oxfam Belgium, and COSA, the 2018 report paints a startling picture of today's coffee sector. Listen and learn as Andrea Olivar, International Programme Manager at Solidaridad, shares some of the highlights of the 2018 report. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/65/reco-podcast-andrea-olivar-on-the-coffee-barometer-and-its-relevance-to-the-specialty-sector-s3-ep-1/ - Watch the full Re:co video on YouTube: https://youtu.be/ComDtKdczH8 - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:30 The coffee market is consolidating, and this creates downward pressure on trading that affects producers. Also, many sustainability standards are either dropped or frozen as companies merge. 8:15 Coffee production is also being consolidated into fewer and fewer countries. 12:15 Less than 1% of the total value generated annually in the coffee industry is invested in sustainability. 16:00 The coffee sector is collaborating more to address issues of sustainability. --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the fifth episode of “Cost of Production and Profitability for Coffee Producers,” a session recorded at Re:co Symposium this past April. Buyers and producers alike need to understand what it takes to produce specialty coffee so that it can be produced sustainably, so we convened experts to ask: Do we really know what specialty coffee costs? If you haven't listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. In today's episode, speaker David Browning looks into some of the important empirical underpinnings of the coffee industry: How many coffee farms are there? How many of the world's farmers are smallholders? How valuable is the coffee industry? Sharing results from robust statistical research conducted by Enveritas across 20 countries, David looks anew at coffee industry facts as we know them. Special Thanks to Toddy This episode of the Re:co Podcast is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates that are ready to serve and enjoy. Learn more about Toddy at toddycafe.com. Toddy: Cold brewed, simply better. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/64/reco-podcast-david-browning-on-using-technology-to-help-smallholder-farmers-s2-ep-5/ - Watch the full Re:co video on YouTube: https://youtu.be/0XY9R1MqT9Y - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents: 2:30 There is no reputable study that has counted the number of coffee farms in the world 5:15 David's details his research methodology for getting an accurate number 9:30 The results of David's study, revealing there are likely 12.5 million coffee farms, of which two-thirds are smallholders. 11:00 Why it's important to have accurate data to resolve issues in the coffee world. 18:50 It's important to challenge coffee's status quo because history will probably judge you harshly for working in an industry that causes suffering --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the fourth episode of “Cost of Production and Profitability for Coffee Producers,” a session recorded at Re:co Symposium this past April. Buyers and producers alike need to understand what it takes to produce specialty coffee so that it can be produced sustainably, so we convened experts to ask: Do we really know what specialty coffee costs? If you haven't listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. Almost everywhere we go, we find that coffee farmers are shouldering all the risk in coffee production because there is little information on the best varieties and agricultural practices, no access to the right plants, or not enough knowledge on how to prepare for the next drought or epidemic. Because of these seemingly simple barriers, many farmers that could be profitable aren't. World Coffee Research, together with dozens of partners, is building an unprecedented network of global on-farm trials to discover which varieties and agricultural practices are most profitable for coffee producers around the world. The Global Coffee Monitoring Program addresses one of the most important decisions farmers make: Which plants and practices are right for my farm? For my climate? For my buyers? Here, World Coffee Research's Danielle Knueppel, joined by Enrique Magaña, explores the platform's aim to use rigorous, on-farm science to create a global data set that addresses the profitability of coffee farming from the ground up. Specialty Thanks to Toddy This episode of the Re:co Podcast is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates that are ready to serve and enjoy. Learn more about Toddy at toddycafe.com. Toddy: Cold brewed, simply better. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/63/reco-podcast-danielle-kneuppel-and-enrique-magana-on-profitability-from-the-ground-up-s2-ep-4/ - Watch the full Re:co video on YouTube: https://youtu.be/78fdKN78l-0 - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:50 Enrique Magaña, an El Salvador coffee producer, on the challenges his farm is facing in a time of low prices 7:30 Danielle Knueppel on why current Arabica crops are not offering farmers a sustainable or reliable income and farmers are moving away from arabica production. 9:30 An explanation of the Global Coffee Monitoring Program and how it works. The trial data will monitor and track weather patterns and pest spread globally, which growing variables affects cup quality and farmer profitability. 20:30 The program's next steps 22:30 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Hoy les presentamos un episodio especial por ser completamente en Español. Este es el tercer episodio de la sesión titulada “Costos de producción y rentabilidad para los productores de café”, grabado en vivo este pasado mes de abril. En nuestra industria, sabemos que para que el café de especialidad se pueda producir de manera sostenible, tanto los compradores como los productores de café deben entender los costos y todo lo que se requiere en la producción, por lo que convocamos a expertos para postular esta pregunta: ¿Sabemos realmente cuánto cuesta el café de especialidad? ¿Qué papel desempeñan las cooperativas en el sector del café de especialidad? En este episodio, Merling Preza, quien tomó parte en la fundacion de PRODECOOP en el año 1993 y que ahora se desempeña como su Director General, habla con Kim Elena Ionescu, Directora de Sostenibilidad de la SCA, sobre la experiencia de los agricultores en Estelí, Nicaragua y las áreas circundantes durante la crisis de precios de la decada del 2000 y durante la crisis actual. Este episodio del Podcast es patrocinado por Toddy Cold Brew. Durante más de 50 años, los sistemas cold brew de la marca Toddy han encantado a los baristas, a los críticos de la comida y a los amantes del buen cafe frio. Al extraer todos los sabores naturales y deliciosos del café y el té, los sistemas de cold brew de Toddy convierten a tus cafes y tes favoritos en concentrados de cold brew, listos para servir y disfrutar. Visita toddycafe.com para conocer más sobre Toddy. Toddy: cold brew, simplemente mejor. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/62-spanish/reco-podcast-merling-preza-on-the-role-of-cooperatives-s2-ep-3-spanish/ - Watch the full Re:co video on YouTube: https://youtu.be/2NFMdtIDC0k - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Tabla de contenido 0:00 Introducción 2:30 Qué es Prodecoop y su visión. 6:30 ¿Cómo se compara la crisis de hoy con la que sobrevivió Prodecoop en 2001? 11:15 ¿Qué valor trae comprar de una cooperativa? 15:00 ¿Qué necesitan los productores de café en este momento? 18:00 ¿De qué manera el hecho de hablar sobre este tema en público tiene un impacto personal sobre Merling? 20:45 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the third episode of “Cost of Production and Profitability for Coffee Producers,” a session recorded at Re:co Symposium this past April. Buyers and producers alike need to understand what it takes to produce specialty coffee so that it can be produced sustainably, so we convened experts to ask: Do we really know what specialty coffee costs? If you haven't listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. What role do cooperatives play in the resilience of the specialty coffee sector? Merling Preza, who was one of the founders of PRODECOOP in1993 and now serves as its General Manager, reflects on the experience of farmers in Estelí, Nicaragua, and the surrounding areas during the current price crisis, the crisis of the early 2000s, and the years in between. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/62/reco-podcast-merling-preza-on-the-role-of-cooperatives-s2-ep-3/ - Watch the full Re:co video on YouTube: https://youtu.be/2NFMdtIDC0k - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:15 What is Prodecoop and its vision 6:15 How does today's crisis compare to the one Prodecoop survived in 2001? 11:00 What is the value buying from a cooperative? 14:15 What do coffee producers need in this moment? 16:45 How talking about this issue continuously in public forums impacts Merling personally 19:45 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the second episode of “Cost of Production and Profitability for Coffee Producers,” a session recorded at Re:co Symposium this past April. Buyers and producers alike need to understand what it takes to produce specialty coffee so that it can be produced sustainably, so we convened experts to ask: Do we really know what specialty coffee costs? If you haven't listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. In today's episode, Chad Treweck moderates a panel featuring Réne León Gómez, Herbert Peñalosa, Peter Dupont, and Michelle Bhattacharyya on the subject of farmer profitability. Beginning with the socio-economic impacts of lasting low coffee prices, the panel focuses on the further impacts of weakened and underutilized coffee processing infrastructure. Leaders--one producer and one roaster/retailer--tell of their own actions as businesses that drive toward positive change in spite of dominating free market forces that keep values for coffee low. Together, they conclude with an example of how the banana industry was able to feel safer engaging in critical dialogue that includes the entire value chain to address its challenges--which are parallel to our own in coffee. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/61/reco-podcast-panel-discussion-alarms-and-leadership-towards-change-s2-ep-2/ - Watch the full Re:co video on YouTube: https://youtu.be/GhOR0LNSgnU - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 3:00 Introduction by Chad Trewick 6:00 René León Gómez of PROMOCAFE presents numbers showing vast economic inequalities between companies in coffee consuming countries and producers in coffee-producing countries. Despite all the wealth generation in coffee consuming countries, this low period of low prices are making coffee production unsustainable for coffee producers. 13:00 Herbert Peñalosa on how LaREB helps give producers better margin by taking out many middlemen by each side, roasters and producers, working smarter and taking on more responsibilities. 26:45 Peter DuPont of how Coffee Collective communicates to their consumers the prices they pay to their coffee producers. 36:30 Michelle Bhattacharyya on her experience with the World Banana Forum experience and how focusing on the living wage helped protect the banana sector from anti-trust laws. 47:00 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the first episode of “Cost of Production and Profitability for Coffee Producers,” a session recorded at Re:co Symposium this past April. Buyers and producers alike need to understand what it takes to produce specialty coffee so that it can be produced sustainably, so we convened experts to ask: Do we really know what specialty coffee costs? SCA Lead Scholar Taya Brown worked with several communities of smallholder coffee farmers in Yepocapa, Guatemala to better understand the obstacles they face in uptake of new technologies. Profitability was found to be the main constraint, affecting nearly all aspects of production, sale, and innovation. Addressing low profitability, however, isn't as straightforward as one might think. To gain true autonomy, farmers need more than just higher prices - they need to better understand how their own field, harvest, and post-harvest management affects their coffee's quality, value, and potential to reach higher paying markets. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/60/reco-podcast-taya-brown-on-supporting-smallholder-entry-into-the-specialty-coffee-market-s2-ep-1/ - Watch the full Re:co video on YouTube: https://www.youtube.com/watch?v=iw8HvtQRTMs - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:20 Smallholder farmers are not profitable and are leaving the coffee business 5:15 Smallholder farmers have a lack of resources and that translates to a lack of confidence, which requires motivation, support and education to solve. 11:30 Introducing ECA Montellano, a Guatemalan cooperative, explaining in their own words their hopes for the future, what motivates them and what support and education they need from the specialty community. 20:45 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the fourth and final episode of “Macroeconomic Dysfunction in the Coffee Trade,” a session recorded at Re:co Symposium this past April. This session convened experts to understand the functions and challenges of the coffee system responsible for the volatile shifts in the coffee market. If you haven't listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. Despite the best efforts of industry actors and producing-country governments over the past decades, the coffee sector continues to suffer from recurring crises that affect the livelihoods of millions of smallholder producers. Why are our solutions not working as intended? In today's episode, Dr. Janina Grabs of the University of Munster and visiting researcher at Yale University, argues that there is a need to closely consider the scale at which different initiatives may create positive change. In particular, scaling up initiatives that are based on differentiation, or on productivity increases, is likely to have counterproductive results unless carefully managed. In addition to such solutions that may work well in niche markets or local settings, there is a need to fundamentally reconsider the systemic problems of the sector, such as the cyclical volatility of the free market system, and rethink the possibility of systemic solutions. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/59/reco-podcast-dr-janina-grabs-on-overcoming-the-single-exit-fallacy-s1-ep-4/ - Watch the full Re:co video on YouTube: https://www.youtube.com/watch?v=0RUb_SlxuzQ - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:40 The more coffee producers across the world try to differentiate themselves by growing higher quality coffees, the less money they will all ultimately make. 5:00 Coffee producers respond to high prices by planting coffee, fuelling long price troughs. There has also been a downward trend in inflation-adjusted coffee prices over the last 50 years while costs have risen. 8:30 The promise and shortfalls of private sustainability standards 13:00 How specialty coffee can avoid the "burning theater" trap by targeting under-privileged producer groups and offering sustainable and transparent prices for larger quantities of coffee 16:00 We need an honest conversation on the scalability of a model built on diversification, for both environmental and economic reasons. 20:50 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the third episode of “Macroeconomic Dysfunction in the Coffee Trade,” a session recorded at Re:co Symposium this past April. This session convened experts to understand the functions and challenges of the coffee system responsible for the volatile shifts in the coffee market. If you haven't listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. There is a lot of discussion about coffee markets these days, and a desire to discuss both the micro- and macro-economic implications. However, antitrust laws impose significant liability for impermissible agreements on prices, boycotts, or allocations of markets. Today's speaker, Jeff Glassie, is an attorney for trade and professional membership associations, which have to regularly deal with the antitrust laws. In today's episode, he addresses legal concepts to help guide actions and conversations that are important for the industry with the goal of avoiding illegal conduct and ensuring pro-competitive action. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/58/reco-podcast-jeff-glassie-on-prices-and-antitrust-law-wheres-the-line-s1-ep-3/ - Watch the full Re:co video on YouTube: https://youtu.be/CXWJcgLpkVE - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY 0:00 Introduction 2:20 The US has anti-trust laws to protect the free market system. 8:30 Groups of businesses can potentially violate anti-trust laws in three main ways: price fixing, boycotting other businesses and allocating markets between themselves. 12:20 How do you define an anti-trust violating agreement from a legal perspective? 17:15 Ways the specialty coffee industry can handle the conversation around prices without violating anti-trust laws 21:00 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the second episode of the “Macroeconomic Dysfunction in the Coffee Trade,” a session recorded at Re:co Symposium this past April. This session convened experts to understand the functions and challenges of the coffee system responsible for the volatile shifts in the coffee market. If you haven't listened to the previous episodes in this series, we strongly recommend going back to listen before you continue with this episode. On this episode of the Re:co Podcast, we are pleased to welcome Vanusia Nogueira, Executive Director of the Brazilian Specialty Coffee Association, who explains the motivations behind the first World Coffee Producers Forum event, the organization of the Forum's committee, and what they've achieved over the past 18 months of work. She also sets expectations for their next event, happening July 10-11 in Campinas, Brazil, and for the future. Special Thanks to Toddy This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/57/reco-podcast-vanusia-noguiera-on-the-world-coffee-producers-forum-what-to-expect-s1-ep-2/ - Watch the full Re:co video on YouTube: https://youtu.be/pBA8gb1RKJU - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:15 Producers need a fair price to be economically sustainable, which then permits them to be socially and environmentally responsible. However, roasters want their coffee to have a high cup quality, be socially and environmentally sustainable but want to pay the lowest amount they can 10:00 Producers continue investing in technology, education, and quality. But the price is unsustainably low. Even trade shows disadvantage coffee producers because they're created by consuming countries with agendas driven by consuming countries. 12:45 Producing groups started the World Coffee Producers Forum to fix this imbalance. The Forum's Committee aims to bring industry actors togethers as collaborators, find ways to increase coffee consumption and create a neutral study about the economic sustainability of the coffee producing sector. 18:00 The second World Coffee Producers Forum is taking place in July 2019 in Brazil. Coffee producers will be looking for alternatives to offer dignity to everybody who works from seed to cup. 20:00 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

In his opening remarks at this year's Re:co Symposium, Executive Director Emeritus Ric Rhinehart set the stage for two days of learning, collaborating, and acting to address the coffee price crisis with his “dire warning speech.” This talk has been a fixture at the event for the past ten years. Unfortunately, many of the things Ric has brought to our attention in the past are now happening and - to make matters worse - many of the systemic problems we face (climate change, market consolidation) haven't gone away yet, either. But there is hope! As he works through all of the challenges facing our industry, Ric also begins to introduce some of the individuals and ideas that took to the stage at Re:co this past April and that you'll hear in the coming weeks. Special Thanks to Toddy This talk from Re:co Seattle is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links - Find a full transcript of this episode on SCA News: www.scanews.coffee/podcast/56/reco-podcast-ric-rhinehart-on-coffee-in-crisis-a-call-and-response-s1-ep-1/ - Watch the full Re:co video on YouTube: https://youtu.be/uwDkW9RhoO0 - Watch all the Re:co videos on YouTube: https://www.youtube.com/channel/UCatGCytR9fuOt9N6tlPZKCg - Read more about our 2019 Re:co speakers: https://www.recosymposium.org/2019/speakers Subscribe to this podcast on your favorite app: - iTunes: www.apple.co/2sXdmSj - Stitcher: www.bit.ly/2JBJOk8 - Pocket Casts: www.bit.ly/2JBowTT - RadioPublic: www.bit.ly/2JCfeGY Table of Contents 0:00 Introduction 2:20 The coffee price is prone by severe booms and busts driven by misaligned fundamentals 10:00 Coffee is in a bust crisis today 14:40 Climate change is real and getting worse, production has consolidated in Brazil and Vietnam (partly because they are so efficient) and there is now an oversupply of coffee 25:10 Specialty coffee is a quality, differentiated product that can garner a premium to help producers out of this boom and bust cycle Suggestions for what coffee buyers can do to help 32:00 Changing the conversation between buyers and producers from a buyer-driven monologue to an equal dialogue. 36:00 Roasters switching from a Buyers Option Fixed Contract to a Sellers Option Fixed Contract 37:30 Align price and value 38:30 Baby boomers are leaving the coffee-drinking market; Millennials are becoming the majority and have a wider set of values to which roasters need to cater 40:30 What the SCA is doing to confront the problem of low prices 43:00 Outro --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message

Today, we're very happy to present the second episode of the “The Role of Innovation and Technical Advancement,” a session recorded at Re:co Symposium this past April. This session explored and evaluated advances in innovation positioned to make an impact within our industry as we work to resolve the coffee price crisis. We are pleased to welcome Peter Roberts, Professor of Organization and Management at Emory University and Academic Director of Social Enterprise at Goizueta. Producers of specialty coffees face serious questions about whether and how the market values their products. These questions are symptoms of long-term, structural problems rooted in inequality and information asymmetry. For the specialty coffee industry to survive, these questions need to be answered. In this episode, “Empowering Specialty to Look Beyond the ‘C',” Peter introduces The Specialty Coffee Transaction Guide, which relies on an expanding group of roasters, importers, exporters, and others who donate contract data covering specialty coffee transactions from recent harvests. Special Thanks to Toddy This talk from Re:co Seattle is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all the natural and delicious flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves into fresh cold brew concentrates, that are ready to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com. Related Links: - Read a full transcript on SCA News: https://www.scanews.coffee/podcast/55/reco-podcast-peter-roberts-on-empowering-specialty-coffee-to-look-beyond-the-c/ - Read more about our 2019 speakers: https://www.recosymposium.org/2019/speakers Table of Contents 3:10 The story behind how Peter came to realize Central American coffee producers were not earning sustainable prices for their coffees 8:25 Specialty coffee needs a pricing benchmark for paying coffee producers, but it can't be the C price. 11:55 Why the American Blue Book for comparing used cars prices is a good model for comparing specialty coffee premiums paid to farmers 20:15 Future considerations once the specialty coffee industry has this pricing data --- Send in a voice message: https://anchor.fm/specialty-coffee-association-podcast/message