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Corporations and large businesses have the finances to try out many promotional ideas before committing to the ones that work best. But as a startup or a small business, you're better off picking strategies that you know will pay off. Success and failure often comes down to how the marketing efforts are made, and marketing can be expensive. According to CB Insights, one of the main reasons startups fail is because they run out of money. Which is why picking the right strategies from the get-go can save you from becoming a relic of the past and take your business to new heights. We will outline effective strategies you should use to promote your business, even if you're strapped for cash. Use Flyers to Create Hype Flyers, both online and offline have been the go to advertisement tool for many businesses, especially those looking into the more traditional side of advertising. And for good reason too. According to a research study published in the Journal of Advertising Research in 2018, both print and online flyers have a similar effect on purchase behavior and memory. This means that e-flyers will work just as well as traditional flyers, minus the cost. Using flyers online is a great option as you save up greatly on printing and delivery costs and it's infinitely easier to just create your e-flyer, download and queue it up on social media. A free tool like PosterMyWall is what you need to get started with creating and publishing your e-flyer. It has a minimal learning curve and makes it easy to design your flyers the way you like them. You can find thousands of professional-looking templates that you can customize as you see fit and even add your own logo. You're designing flyers to promote your product or service, so some flyers are better at getting the word out than others. Here are a few things to keep in mind when designing your flyer: 1. Make them easy to read – use a maximum of two fonts 2. Separate the leaflets into heading and body copy 3. Have something interesting and relevant to say 4. Make sure the pictures, headlines and text align properly 5. Add a CTA, asking them to perform an action such as buy a product or read a blog post. Couple your flyers with an effective delivery system like emails or social media publishing and you've got the whole package. Become an Expert in Your Field Building a strong presence online is cost-effective and straightforward, but it's not easy. You need to reach your target audience, provide them with value and deliver essential information about your industry for them to consider you knowledgeable. Blogging is a solid start to build your name in the industry. Blogs allow you to produce high quality content and showcase your expertise, cementing your spot as an authority in your niche. The Hub does this well. They're a group of expert musicians, dedicated to providing all kinds of advice on music, such as how to check an instrument to what to look for when buying one. Such insight is beneficial for visitors, especially in the awareness stage. Businesses can capitalize on their expertise by producing such consumer-centric blogs, allowing them to experience more leads than before. If you haven't started your blog, it's not too late! Just head over to Squarespace to build a professional looking site in no time. They have a wide range of great looking templates and they have a template that's the right fit for your business. Not only will a blog help you gain traction and visibility as a brand, but it can also help you foster strong relationships with new and existing clients. Search engines like Yahoo, Google, and Bing are always looking for fresh and relevant content to index. When you post consistently to your business blog, you're giving them exactly what they need. Adding to that, once you have at least 21 blog posts added to your website, you can expect a lead generation increase of about 30%, according to Traffic Generation Café. B...
#67:THAT is Ana Hoffman, one of my favorite people in the world! Ana Hoffman guides business owners through her blog to better understand and utilize SEO (search engine optimization) and content repurposing. As a mother looking to join the digital age, Ana jumped straight into the world of online marketing and found her niche in blogging. Her blog, Traffic Generation Cafe, is the place to go to find the latest tips, trends and technology that can result in getting more visits to your blog or business. As a two-time speaker at the annual Social Media World Conference in San Diego, Ana knows a thing or two about driving traffic to your website, but in order to do so, you have to be willing to try a few things out. Now, let’s chat with Ana! Key Lessons from this Episode: Ana’s fascination with marketing and why marketing is like math Why content repurposing and content syndication are two different things Three pieces of advice about how to drive traffic to your blog or website How to create backlinks to boost the organic ratings of your blog or website Why it's essential to always have a CTA (call to action) on any piece of content that you have Links: (https://kellybaader.com/CCU) (https://trafficgenerationcafe.com/) (https://kellybaader.com/review) (https://kellybaader.com/Spotify)
Ana Hoffman uses her business, Traffic Generation Cafe, to help businesses create more web traffic. Her unique insight into online marketing encourages entrepreneurs to capitalize on SEO, social media, and blog promotion. Sound expensive? It's not! Ana has big ideas for small marketing budgets and recommends ways to convert your web traffic into email subscribers and paying customers.
Adventures in Visibility | How to Boost Your Visibility with Free Traffic to Your Site with Ana Hoffman, hosted by Denise Wakeman Traffic and visibility go hand in hand. Without traffic, no one finds or sees you content. Without visibility, it's tough to get consistent traffic to your site. Whether it's organic, SEO, or social, creating a consistent flow of traffic to your site ensures you get your message in front of the right people who want what you offer. And, that's what Ana Hoffman and I explore on this episode of Adventures in Visibility. On the show Ana and I will discuss: • The importance of increasing your website traffic • How to leverage your content for more traffic • Tips to generate more free traffic • Ana's personal traffic generation plan Ana Hoffman runs a no-nonsense Traffic Generation Cafe, where she freely shares advice on getting more web traffic by all free means possible, like SEO traffic, social media traffic, and blog promotion, as well as converting that traffic into email subscribers and paying customers. Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa Prefer to listen? Subscribe to the Adventures in Visibility Podcast here: http://AdventuresInVisibilityPodcast.com If you'd like to be on the email list to get notified about future shows and when video replays and show notes are posted, go to http://AdventuresInVisibility.com
Ana runs a no-nonsense Traffic Generation Cafe, where she freely shares advice on getting more web traffic by all free means possible: SEO traffic, social media traffic, and blog promotion, as well as converting that traffic into email subscribers and paying customers.
Ana never thought Internet marketing would be her career of choice, but when she got her head around SEO, she knew she found her passion. That passion became the centerpiece of her newly popular blog, Traffic Generation Cafe. She is also proud to offer her very special and very thorough blog audits they dont call her Mad Russian and Tzarina of SEO for no reason you know.
Ana runs a no-nonsense Traffic Generation Cafe, where she freely shares advice on getting more web traffic by all free means possible: SEO traffic, social media traffic, and blog promotion, as well as converting that traffic into email subscribers and paying customers.
ANA Hoffman, runs a no-nonsense Traffic Generation Cafe, where she freely shares advice on getting more web traffic by all free means possible, like SEO traffic, social media traffic, and blog promotion, as well as converting that traffic into email subscribers. She’s been on both sides of the fence. And as she often say, “The view on the other side is much better and the grass is definitely greener.”
Ana never thought Internet marketing would be her career of choice, but when she got her head around SEO, she knew she had found her passion. That passion became the centerpiece of her newly popular blog, Traffic Generation Cafe. She is also proud to offer her very special and very thorough blog audits. They don't call her Mad Russian and Tzarina of SEO for no reason, you know.