Digital Marketing Rocks!

Have you ever found yourself scratching your head, wondering about the difference between marketing and advertising? If that's the case, then you're not alone. Today, we'll look into the differences between these terms and shed some light on how they intersect, especially for small and medium-sized businesses. Marketing vs. Advertising: So What's The Difference? Marketing is a wide umbrella that covers many business activities. It helps to think of it as the whole process of understanding your customers, determining how to address their needs, and developing strategies to sell your products or services to them. It encompasses everything from market research to product development, pricing, distribution, and, of course, advertising to your customers. Advertising, on the other hand, is just one subset of marketing. It's the act of promoting your product or service, typically through paid channels like TV, radio, online ads, or billboards. Simply put, if marketing is the entire journey, advertising is one essential pit-stop along the way. Where Do They Meet? Imagine for a moment you've set up a cozy little café in the heart of the city. You've done your homework and market research to understand that the locals are craving a blend of vintage ambiance and gourmet coffees. You've planned your menu, designed the interior, and trained your baristas based on product development and strategy. Now, how will you let people know that your awesome café exists? Here's where advertising enters the scene! Every ad you put out, be it on social media or in the local newspaper, is a reflection of your overall marketing strategy. The colors, tone of voice, and even the platform you choose all come together to convey a message about your brand. Hence, advertising is where your marketing efforts become tangible and visible to your target audience. Why Is Market Research Crucial? Now, let's circle back to market research. Remember our café example? Understanding that the locals yearned for a vintage-style café wasn't just a wild guess - it was based on research. For SMEs, diving into market research might seem daunting, but it's invaluable. Market Research Allows You To Understand Consumer Behavior: Why do consumers choose one product over another? What drives their purchasing decisions? There are super powerful market research tools like conjoint analysis to help you understand your customer better than ever before. Identify Gaps In The Market: Maybe there's a demand for gluten-free treats that no café in the vicinity is fulfilling. Bingo! That's your unique selling point. Market research can help you differentiate yourself in the market. Shape Your Marketing Strategy: Knowledge is power. Once you understand your consumer's behavior, you can tailor your marketing strategies to cater directly to their preferences and needs. If you're running an SME, think of marketing as your road map and advertising as your vehicle. Your market research informs the route you take, ensuring you don't end up on a wild goose chase. It's important to have all three working in tandem to ensure you reach your desired destination - making a lasting impression on your customers and driving sales.

There is nothing easy about running your electrical business on your own. Not only are you in competition with the others in your industry, you have to think about doing everything possible for each client to be a repeat one. Your business depends on you to be effective and efficient and with the right marketing plan, you can ensure that you are out there and standing out for your clients and the world to see. There is a lot of information out there for electricians to market themselves effectively. From using the best electrician SEO company out there to knowing how to run your website, you have a lot to learn about how to stand out. With the right marketing strategy, you will find better success much faster. You'll need to have the right strategy in place if you want to be the best you can be for your audience, and in the end, your profitability will change! So, with this in mind, here's how to market yourself as an electrician. You need a good website. If you have an electrician business, then you know that you need a professional website to make it work. Not only will you miss out on a lot of customers without one, you have to remember that your customers are searching for electrical services online. If you are not online like your competitors, you will not be visible. With a website, your electrician business will stand out from the crowd and provide information on services offered that others may not be able to provide. People will always go online first before looking anywhere else for the right electrician. Put some emphasis on Local Search Engine optimization. When you create your website, you need to ensure that you have SEO keywords in place so that you can promote it in search engines. Locally, people will be looking for services that are in their area and you'll be able to provide those if you can hit the right keywords. It makes a lot of sense for you to have optimization of your websites pages for local keyword phrases. If you do this correctly, you'll be able to attract the right type of traffic to your website. Lean into social media. As an electrician who's looking to target a local audience, social media is going to be one of your biggest websites to do that from. Not only can you use Facebook and Instagram, but you can also use Twitter and LinkedIn to help. People will search for electrician businesses local to them and this means that they will look on their social media pages for recommendations from local people. If you can gain enough positive reviews and recommendations on social media, you can bet that your attraction to local people will go through the roof. Check out the competition first. What is your local competition doing differently to you? What could you do to be better? If you want to market yourself as an electrician, you need to see what your competition is doing so that you can either emulate or do better than them.

If you're like most small businesses, you're always looking for new ways to reach your target audience and promote your products or services. And with over one billion active users, Instagram is a great place to start. By taking advantage of the various features that Instagram offers for businesses, local businesses can level the playing field with larger companies. With the rise of Instagram reels, companies now have more options than ever to market their business in innovative and visually appealing ways. In this guide we will cover ten different types of Instagram reels small businesses can use to promote their business. Whether you're a restaurant looking to showcase your delicious food or a local shop wishing to attract new customers, these reels will help get the job done! 1. Behind-the-Scenes These reels show your followers what goes on behind the scenes of your business. People love getting a sneak peek at how things are made or the logistics behind running a business. This type of reel can also help humanize your brand and make you more relatable to your customers. To create a behind-the-scenes reel, simply start filming what goes on during a typical day at your business. You can show everything from the morning commute to prepping for customers to closing up shop at the end of the day. Be sure to add some fun music or interesting narration to keep things interesting! If you're not sure where to start, why not film a day in the life of one of your employees? Show off your team and what they do to make your business run smoothly. 2. Customer Testimonials Customer testimonials show happy customers while promoting your business simultaneously. When potential customers see others had a positive experience with your business, they are more likely to give you a try. To create a customer testimonial reel, simply film your customers talking about their experience with your business. Set up a camera in your store or office or send a survey to previous customers asking them to record a video testimonial. 3. Product Showcase If you're looking to endorse a new product or service, a product showcase reel will allow you to show off your product in all its glory and give potential customers a taste of what they can expect with their purchase. To create a product showcase reel, start by filming a short introduction of your product. This should include information about what it is, how it works, and why people need it. Then, film a few quick clips of your product in action. Be sure to highlight any features or benefits that make it unique! Finally, add a call-to-action at the end of your reel encouraging people to learn more or purchase your product. 4. How-To A how-to reel is a great way to show your expertise and attract new customers. If you offer a service that people might not know how to do themselves, seize this opportunity to show them how it's done! To create a how-to reel, start by choosing a topic that you're an expert in. This could be anything from making the perfect cup of coffee to how to change a tire. Then, film a short video showing people how it's done. 5. Tips and Tricks If you're looking for a way to share your valuable knowledge with the world, a tips and tricks reel is the perfect solution! In addition, this type of reel is ideal for businesses offering advice or for services people might not be familiar with. To create a tips and tricks reel, start by brainstorming a list of subjects you're an expert on. Once you've got a few ideas, film a short video on each topic. Include any tips or tricks that you think will be helpful to your viewers! Remember, the goal of a tips and tricks reel is to educate and inform your viewers - keep things clear and concise. 6. FAQ An FAQ reel addresses common questions and concerns that potential customers may have about your business. It can help put people's minds at ease and encourage them to do business with you. Start by brainstorming a list of commonly asked questions abou...

If you're like most small businesses, you're always looking for new ways to reach your target audience and promote your products or services. And with over one billion active users, Instagram is a great place to start. By taking advantage of the various features that Instagram offers for businesses, local businesses can level the playing field with larger companies. With the rise of Instagram reels, companies now have more options than ever to market their business in innovative and visually appealing ways. In this guide we will cover ten different types of Instagram reels small businesses can use to promote their business. Whether you're a restaurant looking to showcase your delicious food or a local shop wishing to attract new customers, these reels will help get the job done! 1. Behind-the-Scenes These reels show your followers what goes on behind the scenes of your business. People love getting a sneak peek at how things are made or the logistics behind running a business. This type of reel can also help humanize your brand and make you more relatable to your customers. To create a behind-the-scenes reel, simply start filming what goes on during a typical day at your business. You can show everything from the morning commute to prepping for customers to closing up shop at the end of the day. Be sure to add some fun music or interesting narration to keep things interesting! If you're not sure where to start, why not film a day in the life of one of your employees? Show off your team and what they do to make your business run smoothly. 2. Customer Testimonials Customer testimonials show happy customers while promoting your business simultaneously. When potential customers see others had a positive experience with your business, they are more likely to give you a try. To create a customer testimonial reel, simply film your customers talking about their experience with your business. Set up a camera in your store or office or send a survey to previous customers asking them to record a video testimonial. 3. Product Showcase If you're looking to endorse a new product or service, a product showcase reel will allow you to show off your product in all its glory and give potential customers a taste of what they can expect with their purchase. To create a product showcase reel, start by filming a short introduction of your product. This should include information about what it is, how it works, and why people need it. Then, film a few quick clips of your product in action. Be sure to highlight any features or benefits that make it unique! Finally, add a call-to-action at the end of your reel encouraging people to learn more or purchase your product. 4. How-To A how-to reel is a great way to show your expertise and attract new customers. If you offer a service that people might not know how to do themselves, seize this opportunity to show them how it's done! To create a how-to reel, start by choosing a topic that you're an expert in. This could be anything from making the perfect cup of coffee to how to change a tire. Then, film a short video showing people how it's done. 5. Tips and Tricks If you're looking for a way to share your valuable knowledge with the world, a tips and tricks reel is the perfect solution! In addition, this type of reel is ideal for businesses offering advice or for services people might not be familiar with. To create a tips and tricks reel, start by brainstorming a list of subjects you're an expert on. Once you've got a few ideas, film a short video on each topic. Include any tips or tricks that you think will be helpful to your viewers! Remember, the goal of a tips and tricks reel is to educate and inform your viewers - keep things clear and concise. 6. FAQ An FAQ reel addresses common questions and concerns that potential customers may have about your business. It can help put people's minds at ease and encourage them to do business with you. Start by brainstorming a list of commonly asked questions abou...

Influencer marketing is a 6.5-billion-dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here's why. Benefit 1: Increases Brand Awareness First and foremost, local influencers bring the names of businesses to the attention of people who were previously unaware of their existence. Obviously, all types of influencers do this, but local influencers are more effective and successful for businesses in specific geographic areas. Plus, local businesses can turn their favorite customers into their own personal influencers for a fairly low cost by offering small incentives, like food & drink or merchandise. Benefit 2: Improves Engagement Local influencers tend to have a deeper, more genuine connection with their followers than macro and celebrity influencers. They are more likely to know and connect with their followers on a more personal level. Influencers with 100k or fewer followers, tend to make time for thoughtful responses and engagement. According to research, influencers with 1,000 followers have the highest engagement ratio so don't count them out because the ratio of engagement to followers is more important than the number of followers! Instagram CEO Adam Mosseri is considering removing 'likes' from the social media platform entirely. "We want people to worry a little bit less about how many likes they're getting on Instagram and spend a bit more time connecting with the people that they care about." This potential evolution will make engagement an even more potent tool in the world of influencers. Benefit 3: Less Expensive Contrary to what you may think, local influencers do not need to be paid thousands of dollars to endorse your business. Many people are willing to be influencers in exchange for smaller incentives. "When I post a photo for taco Tuesday, I get free queso? Please sign me up!" Giving people the opportunity to try your product and share it with their friends and family is a great way to generate repeat business. It's a win-win situation for both parties. Influencers gain credibility for their recommendation, businesses gain new customers, and both gain exposure. Benefit 4: Gives You Access to New Followers Local influencers are ideal for small businesses because the majority of their followers will live in the same area and have never heard of your brand. This means an influencer collaboration will allow you to reach a larger market of people who are close to your business but have never heard of our brand! No matter how fantastic a local pizza joint is, it's unlikely that someone will fly across the country to try it unless they're already in town. Maybe, unless they really love pizza, have a lot of spare cash, and are dying to go on a world's best pizza tour. I mean come on. Never, ever say never, right? However, if someone local is scrolling through Instagram and sees a friend raving about it, they may decide to check it out on their next date night or if visitors from out of town see rave reviews about how delicious your pizza is while searching for food on Google, they are likely to want to see for themselves. Benefit 5: Enhances Authenticity Marketing professionals have long recognized that word-of-mouth marketing is the most effective form of marketing. Local influencers do this without making it appear as if the company is bragging about itself. It's not salesy or gimmicky; it's just a person sharing something they enjoy with the people in their network. As a result, people are much more likely to respond to a sponsored post from a business page or influencer with a million followers. Benefit 6: Generates Fresh Content Giving up some control and allowing an influencer to create their own content promoting your business accomplishes two important things. It reduces the workload on marketing campaigns. Your business can provide ...

Influencer marketing is a 6.5-billion-dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here's why. Benefit 1: Increases Brand Awareness First and foremost, local influencers bring the names of businesses to the attention of people who were previously unaware of their existence. Obviously, all types of influencers do this, but local influencers are more effective and successful for businesses in specific geographic areas. Plus, local businesses can turn their favorite customers into their own personal influencers for a fairly low cost by offering small incentives, like food & drink or merchandise. Benefit 2: Improves Engagement Local influencers tend to have a deeper, more genuine connection with their followers than macro and celebrity influencers. They are more likely to know and connect with their followers on a more personal level. Influencers with 100k or fewer followers, tend to make time for thoughtful responses and engagement. According to research, influencers with 1,000 followers have the highest engagement ratio so don't count them out because the ratio of engagement to followers is more important than the number of followers! Instagram CEO Adam Mosseri is considering removing 'likes' from the social media platform entirely. "We want people to worry a little bit less about how many likes they're getting on Instagram and spend a bit more time connecting with the people that they care about." This potential evolution will make engagement an even more potent tool in the world of influencers. Benefit 3: Less Expensive Contrary to what you may think, local influencers do not need to be paid thousands of dollars to endorse your business. Many people are willing to be influencers in exchange for smaller incentives. "When I post a photo for taco Tuesday, I get free queso? Please sign me up!" Giving people the opportunity to try your product and share it with their friends and family is a great way to generate repeat business. It's a win-win situation for both parties. Influencers gain credibility for their recommendation, businesses gain new customers, and both gain exposure. Benefit 4: Gives You Access to New Followers Local influencers are ideal for small businesses because the majority of their followers will live in the same area and have never heard of your brand. This means an influencer collaboration will allow you to reach a larger market of people who are close to your business but have never heard of our brand! No matter how fantastic a local pizza joint is, it's unlikely that someone will fly across the country to try it unless they're already in town. Maybe, unless they really love pizza, have a lot of spare cash, and are dying to go on a world's best pizza tour. I mean come on. Never, ever say never, right? However, if someone local is scrolling through Instagram and sees a friend raving about it, they may decide to check it out on their next date night or if visitors from out of town see rave reviews about how delicious your pizza is while searching for food on Google, they are likely to want to see for themselves. Benefit 5: Enhances Authenticity Marketing professionals have long recognized that word-of-mouth marketing is the most effective form of marketing. Local influencers do this without making it appear as if the company is bragging about itself. It's not salesy or gimmicky; it's just a person sharing something they enjoy with the people in their network. As a result, people are much more likely to respond to a sponsored post from a business page or influencer with a million followers. Benefit 6: Generates Fresh Content Giving up some control and allowing an influencer to create their own content promoting your business accomplishes two important things. It reduces the workload on marketing campaigns. Your business can provide ...

Influencer marketing is a 6.5-billion-dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves, businesses are foregoing celebrity endorsements in favor of collaborating with local influencers in their community. Here's why. Benefit 1: Increases Brand Awareness First and foremost, local influencers bring the names of businesses to the attention of people who were previously unaware of their existence. Obviously, all types of influencers do this, but local influencers are more effective and successful for businesses in specific geographic areas. Plus, local businesses can turn their favorite customers into their own personal influencers for a fairly low cost by offering small incentives, like food & drink or merchandise. Benefit 2: Improves Engagement Local influencers tend to have a deeper, more genuine connection with their followers than macro and celebrity influencers. They are more likely to know and connect with their followers on a more personal level. Influencers with 100k or fewer followers, tend to make time for thoughtful responses and engagement. According to research, influencers with 1,000 followers have the highest engagement ratio so don't count them out because the ratio of engagement to followers is more important than the number of followers! Instagram CEO Adam Mosseri is considering removing 'likes' from the social media platform entirely "We want people to worry a little bit less about how many likes they're getting on Instagram and spend a bit more time connecting with the people that they care about." This potential evolution will make engagement an even more potent tool in the world of influencers. Benefit 3: Less Expensive Contrary to what you may think, local influencers do not need to be paid thousands of dollars to endorse your business. Many people are willing to be influencers in exchange for smaller incentives. "When I post a photo for taco Tuesday, I get free queso? Please sign me up!" Giving people the opportunity to try your product and share it with their friends and family is a great way to generate repeat business. It's a win-win situation for both parties. Influencers gain credibility for their recommendation, businesses gain new customers, and both gain exposure. Benefit 4: Gives You Access to New Followers Local influencers are ideal for small businesses because the majority of their followers will live in the same area and have never heard of your brand. This means an influencer collaboration will allow you to reach a larger market of people who are close to your business but have never heard of our brand! No matter how fantastic a local pizza joint is, it's unlikely that someone will fly across the country to try it unless they're already in town. Maybe, unless they really love pizza, have a lot of spare cash, and are dying to go on a world's best pizza tour. I mean come on. Never, ever say never, right? However, if someone local is scrolling through Instagram and sees a friend raving about it, they may decide to check it out on their next date night or if visitors from out of town see rave reviews about how delicious your pizza is while searching for food on Google, they are likely to want to see for themselves Benefit 5: Enhances Authenticity Marketing professionals have long recognized that word-of-mouth marketing is the most effective form of marketing. Local influencers do this without making it appear as if the company is bragging about itself. It's not salesy or gimmicky; it's just a person sharing something they enjoy with the people in their network. As a result, people are much more likely to respond to a sponsored post from a business page or influencer with a million followers. Benefit 6: Generates Fresh Content Giving up some control and allowing an influencer to create their own content promoting your business accomplishes two important things. It reduces the workload on marketing campaigns. Your business can provide gu...

Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn't always the answer to creating the connections that local businesses need to leverage sales and develop that all-important brand awareness in local communities. In contrast, offline marketing can still attract new customers who will walk through the front door of your business tomorrow and buy your products and services. In many ways, offline marketing has become an out-of-the-box way to increase brand awareness in a world where online marketing is the norm. Every local business can make use of online marketing, but offline strategies can be your "Ace in the Hole" solution that allows you to connect with new prospects and drive more sales. There are quite a few offline marketing methods that are still very effective even in today's online world, we're going to be revealing 3 of our favorites. Spread Your Message Everywhere with EDDM Every Door Direct Mail, also known is EDDM, is a unique way of thinking about direct mail marketing that benefits local businesses. With EDDM, a business can deliver mail directly to every door in a neighborhood without the need for any specific addresses or names. Most businesses will scoff at direct mail marketing today, calling it ineffective and outdated. But when is the last time they actually tried it? People are far more inundated with pop ads, email subscriptions, and banner ad displays online than with physical ads, making physical ads an effective marketing strategy. EDDM works because it laser targets your local customer base. The only thing your business needs to do is specify the carrier route and create eye-catching postcard to promote your business. EDDM is also a fraction of the cost of other direct mail campaigns and is one of those simple but effective marking strategies that drive sales to your business without too much investment or effort to see significant results. Partner with a Local Business Reaching out to other local businesses that have a similar customer base and complementary services but not in direct competition with you to form a partnership is an excellent offline marketing strategy. There are many benefits to be reaped from these strategic alliances that include strengthening both businesses' brands, accomplishing mutual sales and marketing goals, and reaching all-new audiences. This is an exciting strategy as you form an alliance with another business to create bigger and better solutions for your customers. Starting the process isn't difficult and can be done by approaching another business in your local area to get the ball rolling. Consider which business might be open to forming an alliance and expanding their own brands with an all-new marketing strategy. This could look like offering joint classes and workshops, working on new services together, developing a joint project, or simply offering unique perks like coupons and discounts. These alliances should always benefit both brands equally. For any local business, pooling resources and reaching a wider audience while remaining independent is the perfect win-win opportunity. Some examples of complementary services include: Lawn Care Services and Home Cleaning Services Flower Shop and Bakery (think wedding cakes) Auto Detailing Service and Autobody Repair Service Accounting Firm and Legal Office Finding the right partnership is going to be key in the success of this campaign. But with some effort and creative collaboration both businesses will benefit by plugging into each other's existing customer base and developing a plan for growth. Try a Little Guerrilla Marketing Spending large amounts of money on marketing is not always a viable option for small businesses. That is where guerrilla marketing steps onto the scene. Low cost, effective, and easy to execute is just a few ways to describe guerrilla marketing tac...

Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales and increase brand awareness. And while widely useful, online marketing isn't always the answer to creating the connections that local businesses need to leverage sales and develop that all-important brand awareness in local communities. In contrast, offline marketing can still attract new customers who will walk through the front door of your business tomorrow and buy your products and services. In many ways, offline marketing has become an out-of-the-box way to increase brand awareness in a world where online marketing is the norm. Every local business can make use of online marketing, but offline strategies can be your "Ace in the Hole" solution that allows you to connect with new prospects and drive more sales. There are quite a few offline marketing methods that are still very effective even in today's online world, we're going to be revealing 3 of our favorites. 1. Spread Your Message Everywhere with EDDM Every Door Direct Mail, also known is EDDM, is a unique way of thinking about direct mail marketing that benefits local businesses. With EDDM, a business can deliver mail directly to every door in a neighborhood without the need for any specific addresses or names. Most businesses will scoff at direct mail marketing today, calling it ineffective and outdated. But when is the last time they actually tried it? People are far more inundated with pop ads, email subscriptions, and banner ad displays online than with physical ads, making physical ads an effective marketing strategy. EDDM works because it laser targets your local customer base. The only thing your business needs to do is specify the carrier route and create eye-catching postcard to promote your business. EDDM is also a fraction of the cost of other direct mail campaigns and is one of those simple but effective marking strategies that drive sales to your business without too much investment or effort to see significant results. 2. Partner with a Local Business Reaching out to other local businesses that have a similar customer base and complementary services but not in direct competition with you to form a partnership is an excellent offline marketing strategy. There are many benefits to be reaped from these strategic alliances that include strengthening both businesses' brands, accomplishing mutual sales and marketing goals, and reaching all-new audiences. This is an exciting strategy as you form an alliance with another business to create bigger and better solutions for your customers. Starting the process isn't difficult and can be done by approaching another business in your local area to get the ball rolling. Consider which business might be open to forming an alliance and expanding their own brands with an all-new marketing strategy. This could look like offering joint classes and workshops, working on new services together, developing a joint project, or simply offering unique perks like coupons and discounts. These alliances should always benefit both brands equally. For any local business, pooling resources and reaching a wider audience while remaining independent is the perfect win-win opportunity. Some examples of complementary services include: Lawn Care Services and Home Cleaning Services Flower Shop and Bakery (think wedding cakes) Auto Detailing Service and Autobody Repair Service Accounting Firm and Legal Office Finding the right partnership is going to be key in the success of this campaign. But with some effort and creative collaboration both businesses will benefit by plugging into each other's existing customer base and developing a plan for growth. 3. Try a Little Guerrilla Marketing Spending large amounts of money on marketing is not always a viable option for small businesses. That is where guerrilla marketing steps onto the scene. Low cost, effective, and easy to execute is just a few ways to describe guerrilla mark...

Social media can sometimes feel like a shot in the dark for local business owners - believe us, we know. Although content marketing sometimes feels overwhelming, it is one of the most accessible tools for local businesses to promote products and services to an online audience. Nowadays, people are more likely than ever before to find your business through social media channels. So, before they even see your website, they're experiencing your brand on social media. Think of your content marketing as a virtual storefront for your business, giving your customers an online experience of your local storefront. But in addition to running a business, the upkeep of a virtual storefront can be just as exhausting. The time, resources, mental willpower, to do content marketing can take up a big portion of your day, every day. But wait. There is a solution! Developing a content calendar to implement your content strategy will completely revolutionize your approach to online marketing. What Is a Content Calendar? Your content includes anything from images, videos, stories, emails, blogs, and ads that you share online to build your virtual storefront. A content calendar takes all these essential elements of your engagement and transforms them into a calendar that tells you what to share, when to share it and where you will share it for your business. A typical content calendar will assess a two to six-month overview of your content and develop a strategic implementation of the content to make your life easier. A content calendar will become a central tool in your marketing tool kit when it's done right. Attracting customers is essential to successfully operating any local business, whether you run a restaurant, pet shop, or novelty comic bookstore. A content calendar can revolutionize your content marketing, saving you time, effort, money, and willpower. Now, a content calendar may sound like a lot of time and effort that you don't have to invest at this moment. But it actually makes creating content more straightforward while increasing the effectiveness of your outreach. Why should every local business be using a content calendar? There are, of course, many benefits to local businesses creating and using content plans, so let's find out more. Square Up Your Marketing. Keeping track of your marketing strategy can be exhausting on top of your day-to-day job. Emails, blogs, social media posts, and more must be cohesive to achieve positive results for your business. Creating an entire overview with a content calendar means a few things for your business. Content that is more consistent in quality and easier to produce. It is simpler to develop content that overlaps, saving you time and guesswork on effective strategies. Struggling to brainstorm ideas? Use SEMrush to spy on your competitors. The tool offers a wealth of other content-generating ideas, but sometimes it's easiest to garner inspiration from other businesses in your niche.Of course, don't go and steal their content word for word. But when you're struggling for ideas on ways you can engage the same audience there's nothing wrong with using the same strategies if they work. Get Organized and Save Time. Set aside one to two days to plan your content marketing content in bulk for the next 2-6 months. Once it's planned out, the rest of the time you just have to make sure you're following the same strategy making tweaks here & there when needed. A content calendar gives you a better perspective on the overall strategy you have for your business and helps you implement it with an organized approach. Automate Everything. With content creation out of the way, you can use any automation tool to schedule when your social media should be posted and where it should be posted. Automation is a saving grace for a local business, which can't happen when you're trying to film a random reel every day to post at the last minute. With a good content calendar that has thought out every detail beforeh...

Social media can sometimes feel like a shot in the dark for local business owners - believe us, we know. Although content marketing sometimes feels overwhelming, it is one of the most accessible tools for local businesses to promote products and services to an online audience. Nowadays, people are more likely than ever before to find your business through social media channels. So, before they even see your website, they're experiencing your brand on social media. Think of your content marketing as a virtual storefront for your business, giving your customers an online experience of your local storefront. But in addition to running a business, the upkeep of a virtual storefront can be just as exhausting. The time, resources, mental willpower, to do content marketing can take up a big portion of your day, every day. But wait. There is a solution! Developing a content calendar to implement your content strategy will completely revolutionize your approach to online marketing. What Is a Content Calendar? Your content includes anything from images, videos, stories, emails, blogs, and ads that you share online to build your virtual storefront. A content calendar takes all these essential elements of your engagement and transforms them into a calendar that tells you what to share, when to share it and where you will share it for your business. A typical content calendar will assess a two to six-month overview of your content and develop a strategic implementation of the content to make your life easier. A content calendar will become a central tool in your marketing tool kit when it's done right. Attracting customers is essential to successfully operating any local business, whether you run a restaurant, pet shop, or novelty comic bookstore. A content calendar can revolutionize your content marketing, saving you time, effort, money, and willpower. Now, a content calendar may sound like a lot of time and effort that you don't have to invest at this moment. But it actually makes creating content more straightforward while increasing the effectiveness of your outreach. Why Should Every Local Business Be Using a Content Calendar? There are, of course, many benefits to local businesses creating and using content plans, so let's find out more. Square Up Your Marketing. Keeping track of your marketing strategy can be exhausting on top of your day-to-day job. Emails, blogs, social media posts, and more must be cohesive to achieve positive results for your business. Creating an entire overview with a content calendar means a few things for your business. Content that is more consistent in quality and easier to produce. It is simpler to develop content that overlaps, saving you time and guesswork on effective strategies.Struggling to brainstorm ideas? Use SEMrush to spy on your competitors. The tool offers a wealth of other content-generating ideas, but sometimes it's easiest to garner inspiration from other businesses in your niche. Of course, don't go and steal their content word for word. But when you're struggling for ideas on ways you can engage the same audience there's nothing wrong with using the same strategies if they work. Get Organized and Save Time. Set aside one to two days to plan your content marketing content in bulk for the next 2-6 months. Once it's planned out, the rest of the time you just have to make sure you're following the same strategy making tweaks here & there when needed. A content calendar gives you a better perspective on the overall strategy you have for your business and helps you implement it with an organized approach. Automate Everything. With content creation out of the way, you can use any automation tool to schedule when your social media should be posted and where it should be posted. Automation is a saving grace for a local business, which can't happen when you're trying to film a random reel every day to post at the last minute. With a good content calendar that has thought out every detail beforeh...

Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must be consistently finding and nurturing new leads. This may sound overwhelming. As a business without a massive marketing department, you don't have the time and manpower to develop complex systems of advertising and marketing campaigns. Where do you even begin? Start small. Begin by refining your lead generation funnel. The Lead Generation Funnel A lead generation funnel provides direction and purpose for your marketing. To bring in more leads and close more sales. It's called a funnel because the first stage captures the attention of a broad audience, and this marketing becomes more refined and detailed in the following stages. Here are the four main stages of a lead generation funnel. Stage One: Awareness Consider a new prospect who has never heard of your company or your solution before. They may not even know they need you. In this awareness stage, you are focused on introducing your company and guiding the prospect to understand what you do and why they should trust you. Stage Two: Engagement As the prospect considers making a purchase or is at least attracted to your business, they progress into the engagement stage. In this stage, you are building more rapport and your messaging becomes more focused on selling your solution to the prospect. Stage Three: Conversion A prospect who gets to this stage is ready to buy from you. In this stage, your goal is to make their purchase as easy as possible and upsell where you can. Remember prospects are busy and don't assume they understand your process. Keep it simple and lead them to the sale. Stage Four: Follow-up Your visitor's journey does not end once they have transitioned from a prospect to a customer. So, it's crucial to provide post-purchase support to your customer in order to earn referrals and positive reviews, which leads to more sales. Which is why it's important to begin the onboarding process as soon as possible to ensure that your customer feels like a priority to avoid buyer's remorse. Create an Irresistible Offer To develop a successful lead generation funnel, begin by keeping the funnel full with fresh leads. You can do this by developing a great free offer in exchange for a prospect's contact information. Which you then use in future marketing. This is how you keep your lead funnel full. A great offer begins with an irresistible hook. Identify the problem your clients want to solve. Consider what they may ask Google or research in their search to solve their problem. Then, use that search to create a valuable free download. Here are a few examples: Free Guides and eBooks such as "A Fathers Guide to Winning Custody" or "5 Essential Tips to Building Your Own Vegetable Garden at Home" Pre-recorded video training like "The Top 5 Beginner Mistakes in Investing" Whitepapers such as "Should You Invest in a Reverse Osmosis Water System?" Create an Awesome Landing Page So you have a great hook, something your audience finds value in and now it's time for you to create your landing page to generating opt-ins. This landing page should be visually attractive, easy to read, and entice your leads to enter their information in exchange for your free gift. Avoid making your landing page cheesy and cliche. Replace overused calls to action (CTAs) like "Subscribe" or "Join" with more inviting phrases like "Get the free ebook" or "Send me the deals." The sole purpose of this landing page is to get people to download that free offer. Follow up with a beautiful thank you page after the exchange to keep building the relationship. Drive Traffic to Your Landing Page Once you have your offer and landing page ready, it's time to get as many eyes as you can on that page. Organically, you can use your social media to address the problems your followers have and send them to the link in your bio as...

Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must be consistently finding and nurturing new leads. This may sound overwhelming. As a business without a massive marketing department, you don't have the time and manpower to develop complex systems of advertising and marketing campaigns. Where do you even begin? Start small. Begin by refining your lead generation funnel. The Lead Generation Funnel A lead generation funnel provides direction and purpose for your marketing. To bring in more leads and close more sales. It's called a funnel because the first stage captures the attention of a broad audience, and this marketing becomes more refined and detailed in the following stages. Here are the four main stages of a lead generation funnel. Stage One: Awareness Consider a new prospect who has never heard of your company or your solution before. They may not even know they need you. In this awareness stage, you are focused on introducing your company and guiding the prospect to understand what you do and why they should trust you. Stage Two: Engagement As the prospect considers making a purchase or is at least attracted to your business, they progress into the engagement stage. In this stage, you are building more rapport and your messaging becomes more focused on selling your solution to the prospect. Stage Three: Conversion A prospect who gets to this stage is ready to buy from you. In this stage, your goal is to make their purchase as easy as possible and upsell where you can. Remember prospects are busy and don't assume they understand your process. Keep it simple and lead them to the sale. Stage Four: Follow-up Your visitor's journey does not end once they have transitioned from a prospect to a customer. So, it's crucial to provide post-purchase support to your customer in order to earn referrals and positive reviews, which leads to more sales. Which is why it's important to begin the onboarding process as soon as possible to ensure that your customer feels like a priority to avoid buyer's remorse. Create an Irresistible Offer To develop a successful lead generation funnel, begin by keeping the funnel full with fresh leads. You can do this by developing a great free offer in exchange for a prospect's contact information. Which you then use in future marketing. This is how you keep your lead funnel full. A great offer begins with an irresistible hook. Identify the problem your clients want to solve. Consider what they may ask Google or research in their search to solve their problem. Then, use that search to create a valuable free download. Here are a few examples: Free Guides and eBooks such as "A Fathers Guide to Winning Custody" or "5 Essential Tips to Building Your Own Vegetable Garden at Home" Pre-recorded video training like "The Top 5 Beginner Mistakes in Investing" Whitepapers such as "Should You Invest in a Reverse Osmosis Water System?" Create an Awesome Landing Page So you have a great hook, something your audience finds value in and now it's time for you to create your landing page to generating opt-ins. This landing page should be visually attractive, easy to read, and entice your leads to enter their information in exchange for your free gift. Avoid making your landing page cheesy and cliche. Replace overused calls to action (CTAs) like "Subscribe" or "Join" with more inviting phrases like "Get the free ebook" or "Send me the deals." The sole purpose of this landing page is to get people to download that free offer. Follow up with a beautiful thank you page after the exchange to keep building the relationship. Drive Traffic to Your Landing Page Once you have your offer and landing page ready, it's time to get as many eyes as you can on that page. Organically, you can use your social media to address the problems your followers have and send them to the link in your bio as...

Whether you like it or not, online reviews have become an indispensable part of the decision-making process for potential patients. Positive reviews can bolster your medical practice's reputation and instill trust in your services. And negative reviews, well, have quite the opposite effect. To help you harness the power of patient feedback, here are 15 creative ideas to collect more online Google Business reviews from your patients. 1. Send Personalized Post-Appointment Emails After each patient appointment, send a personalized follow-up email, thanking them for their visit. Politely request their feedback and provide a direct link to your Google Business review page. The goal here is to make it easy for them to share their experience. Example: "Thank You for Choosing [Your Medical Practice]! We value your opinion. Kindly take a moment to share your thoughts on Google and help others discover the quality care we offer. 2. Utilize SMS Review Requests Incorporate a convenient SMS review request system to gather patient feedback. Send a short and friendly text message to patients after their appointment, along with a link to your Google Business page. Example: "Hi [Patient's Name], we hope your recent visit to [Your Medical Practice] was satisfactory. Please share your experience with us by clicking the link below. Your feedback matters!" 3. Train Staff to Request Reviews Empower your medical staff to request reviews from satisfied patients. Instruct them to mention your Google Business page during patient check-out or discharge. It's all about encouraging your patients to share their feedback. Example: "Thank you for your kind words during your appointment. We'd love to hear your thoughts on our Google Business page so that others can benefit from your experience." 4. Offer Wi-Fi with a Review Prompt If your medical practice provides Wi-Fi access, customize the landing page to display a review prompt for patients connected to the network. This subtle reminder can boost the chances of receiving reviews. Example: "Stay Connected and Share Your Experience! Leave a Google review about your visit to [Your Medical Practice] while you enjoy our complimentary Wi-Fi." 5. Create Engaging In-Office Signage Design eye-catching posters or tabletop displays with QR codes leading directly to your Google Business page. Place these in strategic areas within your medical practice to encourage patients to review their experience. Example: "Your Feedback Matters! Scan the QR code and let us know how we're doing. We appreciate your honest opinions." 6. Host a "Review Day" Event Dedicate a specific day or week to a "Review Day" event. Offer patients small tokens of appreciation, such as branded merchandise or gift certificates to local businesses, in exchange for leaving a review. Example: "Join Us for Review Day! Leave a review during your appointment and receive a special gift as a thank-you for your valuable feedback." 7. Implement a Patient Feedback Survey Create a patient feedback survey that patients can complete either online or in-person. Include a section where patients can indicate their consent to publish their responses as a review on your Google Business Listing. Example: "We Want to Hear from You! Complete our brief survey and let us know how we can enhance your experience at [Your Medical Practice]." 8. Use Educational Videos for Review Requests Produce educational videos featuring your medical practitioners or staff, where they discuss the importance of patient feedback. Include a call-to-action for patients to leave a review. Example: "Your Opinion Can Help Others! Watch our video to learn how your review can make a difference in the lives of potential patients." 9. Partner with Local Organizations Collaborate with local organizations, such as community centers or schools, to organize health-related events. Request event attendees to leave reviews after learning about your practice's involvement. Example: "Community Health Matters...

The stats for YouTube speak for themselves: World's second-most visited website with over 14 billion monthly visits (Hootsuite) More than 500 hours of video is uploaded every minute (Statista) 62% of Internet Users in the U.S. Access YouTube Daily (Statista) To put it simply, getting your YouTube strategy right has the power to turbocharge your sales pipeline. However, things aren't that easy. You can't just post any old video and expect to generate new customers right away. The truth is you need to optimize your video content for conversions. And the most effective way to do that is by making your brand presence felt throughout everything you post. In this guide, we're going to explain how you can add more brand touchpoints into your videos without disrupting the viewing experience for watchers. Keep reading to learn how to take the ROI of your YouTube channel to the next level. 3 Core Benefits of Branding Your YouTube Videos Before explaining how you can subtly include more brand touchpoints in your videos, we want to discuss why doing so is crucial. Branding is essential to creating a business identity customers can identify with and begin to build a relationship with. When you post a YouTube video that people really enjoy, that's a great opportunity to form a positive association between the watcher and your brand.. But they won't do that unless they can identify your business easily within the content. Let's look at the three core benefits strong branding adds to your YouTube marketing. 1. It Helps You to Win Subscribers Faster The goal of branding is to make your channel instantly recognizable to viewers. You want them to glance at the video and know it's you. This is what proper branding provides. You instantly appear more professional by putting a logo on your videos and giving your channel a name. It's almost like a cheat code. You're no longer just a “YouTube Guy 123.” Once your channel has a distinct identity and name it becomes a ‘real thing', one that's much easier to recommend to people, generate media coverage and grow your subscriber base. 2. It Allows You to Capitalize When Your Content Goes Viral Imagine creating a viral video hit but not seeing any growth in your sales or subscribers. It would be soul-destroying. The only way that's happening is if you fail to include anything that promotes your brand in the video. Branding your channels and videos means you can capitalize when your content makes it big. 3. It Raises the Production Value of Your Content If you're to attract new subscribers and build your audience, you need your channel to look as professional as possible. You can achieve this by adding logo animations and investing in the production quality of your videos. Branding lends your content credibility and ensures viewers listen to what you have to say. If you're putting out cheaply produced content, viewers will doubt your content and associate your brand with a lack of funding and unprofessionalism. Don't fall into that trap! How To Add Extra Branding to Your Videos Without Disrupting The Content Now, it's time to explore how you can introduce branding without disrupting the content. It's important to note that you don't want to ruin the flow of your video with branding or come across as overly self-promotional, either. Both are a quick way to lose viewers. Instead, you need to add subtle brand touchpoints to your videos and introduce your logo in ways the viewer finds acceptable. 4. Animated Intros & Outros Create branded YouTube intros and outros to slip your brand identity into a video without disrupting the content. They enable you to start and finish the content with a little reminder of who the viewer is watching and ensure the viewer associates the content with your business. Typically, you use an animated intro 10 seconds into a video after your pre-intro which introduces the topic and lets viewers know why they should stick around (a recommended YouTube best practice). Your opening co...

Hey there, edu-preneurs! Have you ever wondered why some educational businesses are the talk of the town, while others play hide and seek in obscurity? Well, my friend, it ain't all about luck. It's about a bit of marketing magic, and with that being the case, let's sprinkle some on your biz, shall we? 1. Stories, Not Stats People adore stories. Remember that teacher whose tales stuck more than the textbook facts? That's who you need to be. You need to be that amazing storyteller of a teacher for your company if you want to stand out from the crowd. Narrate the journey of a student, the passion of a teacher, or perhaps, the vision of your educational hub and you won't go far wrong. 2. Embrace the Gram And by that, I mean Instagram! The visuals, stories, reels. it's a veritable playground for marketing professionals who want to capture the hearts and minds of their target audience, and of course, it's where Gen Z and below are at, and they are pretty much who you want to target, right? Showcase behind-the-scenes classroom fun or maybe quick student testimonials to capture their attention. Bonus? Those trendy educational memes are a hit! 3. Offer a Freebie Everyone loves free stuff, right? So, why not host a webinar, offer a trial lesson, or give away a nifty e-guide for nothing? Not only does this attract attention, but it's also a fab way to showcase what you've got. Want to know more about effectively marketing your edu-biz? Check out the infographic below. Infographic source: education marketing

When a customer is dealing with an emergency, it's unlikely they wish to read your most beautiful and intelligent marketing prose. They want to know what you do, why it will benefit them, how much you charge, and when you can come to resolve the issue. While not all firms will need to consider this potential client need (it's unlikely that someone will need to buy a new sofa in an emergency situation, for example), the companies that can cater to this possible requirement really do need to accommodate it. That said, this doesn't mean you should throw out all your marketing prowess and insight in one fell swoop. There's a balancing act at play here, between accessibility, and of course, making sure that a potential customer chooses you over others. In this post, then, we'll discuss how to balance emergency customer need and marketing prowess in equal strokes, so that you can better curate your website and contact possibilities to gather as much of this business as possible: Make Separate Landing Pages For Each Service & Location It can be tempting to write one large page which gives your visitors a handy resource to see everything you do, but this can take too long to read, and search engines won't raise text or image dumps to the top of their rankings. This is why it's good to be careful about how you present your information, as splitting this up into separate pages for services and locations can be helpful, and with a little company-specific optimization, like roofing SEO, you can ensure a better outcome. A Frequently Asked Questions Page Helps FAQ sections not only provide customers with an immediate answer, but they can provide confident responses to save your support staff from having to answer the same questions daily. On top of this, search engines can provide your answer in their own search results list, allowing you to become an authoritative resource. Moreover, the FAQs won't have to be pre-empted and never changed, you can alter these as customers do ask questions frequently. It's not hard to see just how beneficial this can be in the long term, and the positive effect it might have from there. AI & Live Chat Personnel AI chatbots can allow for the answering of questions, or at least helps those visiting your website find the contact information to your support team when they need it. You can also use live chat personnel to provide this function during the work week. However, you can also tailor these AI bots and professionals to upsell, to refer to landing pages, or even to become a one-stop resource for handling complaints or guiding someone through your business app. As you can see, this serves as a marketing tool you can proudly discuss, but also a functional utility that helps you guide customer focus in the best possible context. It's not hard to see why people find value in that outcome. Leveraging tools like this is marketing wisdom, but also provides accessibility for customer needs, even in emergencies. With this advice, you're sure to balance emergency customer needs and marketing prowess in the same time.

With the Gasparilla Pirate festival coming this weekend to pillage the city of Tampa, it's only fitting to talk about pirate movies. Taranran Taranran Taranran Taranran If you didn't remember the Pirates of the Caribbean movie after reading this last paragraph, read it again, but as a song now. Today we're going to talk about what Jack Sparrow and other characters from popular pirate movies can teach us about marketing. So, without further ado, let's get started! 1 – Pirates of the Caribbean: Get People Talking About You In the first movie of the Pirates of the Caribbean series, there is an interesting dialogue that goes as follows: You are without a doubt the worst pirate I've heard of (James Norrington) But you have heard of me (Jack Sparrow) Getting people talking about you is one of the most important things to build your brand. Naturally, you want people talking about you in a positive light. However, you don't need to be afraid of bad publicity either. Getting people to talk about you – both positively and negatively – will go a long ways when it comes to building your brand awareness. After all, it's always better to have people talking about you than have no one talking about you at all. Plus, when people talk badly about your brand, it gives your loyal fans an opportunity to go out and defend you. And who doesn't love knowing that there are people out there who are willing to go to bat on their behalf? At the end of the day, your brand is the personality of your business. It's what makes you truly unique from your competitors. People who love what you are doing will gravitate towards you, and those who don't will flush themselves out. And guess what? That's OK. Your goal shouldn't be to appease everyone. 2 – Pirates of the Caribbean: Hook People Right at the Beginning Catching people's attention early on is imperative to contente marketing success. If you don't engage people enough for them to keep reading, the rest of your content will be of no use, because no one will read or watch it. We can see that in the first Pirates of the Caribbean movie. It starts with an interesting opening scene, which is pretty much everything you'd expect from a pirate movie: a mysterious vibe, with the ocean covered in fog, allowing you to see almost nothing. Building upon that, all you can hear is the “yo-ho” song. This opening scene catches our attention and sets the tone for the story right away. Applying this to marketing, you should always invest time into creating a great headline, as well as an interesting opening paragraph or intro to your video. Time is a limited commodity. Do you REALLY want to waste it producing content that no one will ever see? 3 – The Princess Bride: Be Yourself Being yourself is an extremely important part of building your brand and attracting the right types of customers to your business. This advice comes from Fezzick, who states: People in masks are not to be trusted (and no, they are not referring to COVID masks) In marketing, the concept of polarization is still alive and well, and it can easily be applied to brand building. A natural way of being polarizing is by not being afraid to be yourself. So, be bold and be brave by sharing your values, your mission, and what your company stands for. just perhaps not to the extent of the Elon Musk's and Donald Trump's of the world, otherwise you run the risk of coming across as crazy and unhinged. We first heard about this concept from Russell Brunson. The following graph does a really nice job of explaining it. If you want to attract raving fans to your brand, you need to be yourself and start being a little polarizing. 4 – Blackbeard: Reputation Matters Blackbeard is one of the most famous pirates in history. What made him so famous was his reputation. So the biggest take away here is that reputation matters. and it matters a lot. Blackbeard is painted as a violent and dangerous man who committed a lot of violent crimes. However, he wasn't actually that ...

With the Gasparilla Pirate festival coming this weekend to pillage the city of Tampa, it's only fitting to talk about pirate movies. Taranran Taranran Taranran Taranran If you didn't remember the Pirates of the Caribbean movie after reading this last paragraph, read it again, but as a song now. Today we're going to talk about what Jack Sparrow and other characters from popular pirate movies can teach us about marketing. So, without further ado, let's get started! 1 – Pirates of the Caribbean: Get People Talking About You In the first movie of the Pirates of the Caribbean series, there is an interesting dialogue that goes as follows: You are without a doubt the worst pirate I've heard of (James Norrington) But you have heard of me (Jack Sparrow) Getting people talking about you is one of the most important things to build your brand. Naturally, you want people talking about you in a positive light. However, you don't need to be afraid of bad publicity either. Getting people to talk about you – both positively and negatively – will go a long ways when it comes to building your brand awareness. After all, it's always better to have people talking about you than have no one talking about you at all. Plus, when people talk badly about your brand, it gives your loyal fans an opportunity to go out and defend you. And who doesn't love knowing that there are people out there who are willing to go to bat on their behalf? At the end of the day, your brand is the personality of your business. It's what makes you truly unique from your competitors. People who love what you are doing will gravitate towards you, and those who don't will flush themselves out. And guess what? That's OK. Your goal shouldn't be to appease everyone. 2 – Pirates of the Caribbean: Hook People Right at the Beginning Catching people's attention early on is imperative to contente marketing success. If you don't engage people enough for them to keep reading, the rest of your content will be of no use, because no one will read or watch it. We can see that in the first Pirates of the Caribbean movie. It starts with an interesting opening scene, which is pretty much everything you'd expect from a pirate movie: a mysterious vibe, with the ocean covered in fog, allowing you to see almost nothing. Building upon that, all you can hear is the “yo-ho” song. This opening scene catches our attention and sets the tone for the story right away. Applying this to marketing, you should always invest time into creating a great headline, as well as an interesting opening paragraph or intro to your video. Time is a limited commodity. Do you REALLY want to waste it producing content that no one will ever see? 3 – The Princess Bride: Be Yourself Being yourself is an extremely important part of building your brand and attracting the right types of customers to your business. This advice comes from Fezzick, who states: People in masks are not to be trusted (and no, they are not referring to COVID masks) In marketing, the concept of polarization is still alive and well, and it can easily be applied to brand building. A natural way of being polarizing is by not being afraid to be yourself. So, be bold and be brave by sharing your values, your mission, and what your company stands for. just perhaps not to the extent of the Elon Musk's and Donald Trump's of the world, otherwise you run the risk of coming across as crazy and unhinged. We first heard about this concept from Russell Brunson. The following graph does a really nice job of explaining it. If you want to attract raving fans to your brand, you need to be yourself and start being a little polarizing. 4 – Blackbeard: Reputation Matters Blackbeard is one of the most famous pirates in history. What made him so famous was his reputation. So the biggest take away here is that reputation matters. and it matters a lot. Blackbeard is painted as a violent and dangerous man who committed a lot of violent crimes. However, he wasn't actually that ...

The average patient faces innumerable obstacles and countless decisions to make. These include scheduling appointments or finding the right specialists. Throw in figuring out health insurance plans. You can help them by providing quality, relevant, and useful content. This blog post details the different content marketing ideas you can harness to fulfill patient needs. 5 Ideas to Maximize Healthcare Content Marketing You cannot underestimate the power of a well-thought-out medical content marketing strategy. It can empower patients, help you attract new business, and increase patient loyalty. But how do you use this strategy to your advantage? Here are five ideas to try: 1. Bridge the Communication Gap Between Healthcare Providers and Patients One of the most significant barriers in healthcare is the communication gap between these two parties. Doctors, for instance, sometimes struggle to explain technical concepts and terms. Meanwhile, patients feel intimidated or powerless to ask further questions about their care. They may even leave clinics feeling more confused. Content marketing can help bridge this gap by creating a space for two-way communication. Here are some options: Platforms such as patient portals and live-chat website features allow consumers to get their questions answered in real time. Videos, blog posts, and articles can break down medical jargon, making it more digestible for patients. Social media opens up a dialogue and start conversations. For example, you can post polls or ask questions to get feedback from your audience. Webinars and e-books offer in-depth looks at specific topics. A website's resources and FAQ pages can answer common queries. Marina Turea of Digital Authority Partners (DAP) also revealed that infographics enhance communication between patients and doctors. Most people process visual information faster because it adds more context. 2. Beat Misinformation Online to Help Patients Make Smarter Decisions More people use the Internet to search for health information. But this also means that patients are at risk of coming across fake news or misinformation. With so much at stake, you should be the authoritative voice in your industry and help patients separate fact from fiction. You can utilize healthcare content marketing to dispel myths and spew real data with these ideas: Publish blog posts to provide evidence-based information on treatments and procedures. Interview experts in your field and share these insights with your audience. You can post these interviews on social media, your website, or as a podcast episode. Partner with other companies or groups to create and share infographics, videos, or articles. Curate a list of reliable sources patients can refer to for accurate information. Optimize the pages using Google's guidelines. This way, your website appears first when someone keys in your targeted keywords. 3. Reel in More Patients into Your Medical Practice Search engines give patients more options for doctors, clinics, and urgent care centers. They can even consider telehealth, which gives them access to professionals internationally. How do you sustain growth in a highly competitive market? Tap healthcare content marketing to deliver patients to your clinic—and retain them. Here are five tips: Perform local search engine optimization (SEO) to ensure your website appears when someone searches for doctors in your area. Generate online patient reviews and post them on your Google My Business page, social media accounts, and website. Nurture existing patients and leads with email marketing. You can share content like e-books, blog posts, and case studies to keep them engaged with your brand. Engage in social media marketing, specifically on Facebook, LinkedIn, Twitter, and Instagram. Share snippets of your business to give leads a good idea about your work. Run ask-me-anything (AMA) sessions, post about your staff and core values, or let the audience know new knowledge, trends, ...

The toughest thing about marketing your business is finding the right options for you. With social media and all of its various offshoots, most businesses go straight there thinking it's a quick route to their audience. However, email marketing is still the biggest tool businesses can leverage. Email Marketing covers a lot of ground, and this is why you should think about some of the following email marketing tactics to capitalize on this practice. Utilize Integrated Marketing Email is fantastic, but if you want to differentiate yourself, you may want to combine your tactics by leveraging email and direct mail marketing. Direct mail marketing is where you send personalized letters or flyers directly to a customer. It's something that can add the personal touch, and contrary to popular belief, is still being used, with many home remodeling marketing agencies making the most of this. Integrated marketing can bring about better results and can complement each other by taking your marketing campaign to the next level. Personalizing the Greeting Personalization is critical because it makes the interaction far more human. Personalizing the subject line of your emails by using personalization tokens and other configuration tools means you can send vast emails while also making the interactions far more personable. If you are trying to entice local customers, you need to make your business more relevant, and you can integrate a local subject line that will pique the interests of people within reach. Promote New Items with Offers The best way to hook a customer is to offer a limited-time voucher or offer to engage leads and potentially turn them into customers. We are all suckers for freebies or discounts, and this is going to be far more effective than you just shouting about your business via email. They want something free, so give them what they want. Send the Emails at the Right Time In marketing, timing is everything. It is such a huge factor, depending on the business you own. Research has determined there are the best times for you to send an email based on the type of business you operate. For example, if you are running an e-commerce business, it has been determined that Wednesday morning at 10 is the best time to send an email, and professional services like B2Bs would benefit from sending emails between 8 am and 10 am on a Tuesday. Be Mobile-Friendly We cannot over-emphasize this enough. If your emails are not optimized for mobile in terms of image, content, and text, people will click away. Similar to making your website ready for mobile, you need to design your emails to increase subscribers. Ensuring you have a larger font size, display smaller images, and have a call-to-action that is easy to tap are a few simple things. Go Back to Inactive Customers If someone doesn't open your email, you can “reactivate” inactive subscribers and go down the “we miss you” route by offering promotions, discounts, or a freebie to bring them back. Email marketing is the most important tool to turn leads into customers. Some of these approaches can make a significant impact on your business, so use them wisely.

Are you SURE you're ready to start your own business? Because one of the biggest mistakes you can make is to go live when you haven't created an actionable plan to generate leads. And without new leads that you can convert into prospects that then become long-term customers, your startup will fail. So what exactly are the best strategies for lead generation for startups? Let's dive in and find out what you need to know. Make An Offer They Can't Refuse Everyone loves free stuff. And yes, that means that you have to be willing to make an offer, and usually one that costs people nothing. This is especially important with a startup, however, because no one knows who you are yet, so you have to work extra hard to introduce yourself to cold prospects. One of the most effective ways to generate leads is getting people to opt in to something that you're offering. That ‘thing' doesn't have to be your main product or service, but it does have to offer value, AND whet the appetite so that users crave more of what you're offering. So how do you do that? The easiest way is to create calls-to-action (CTAs) on your website that offer things such as: Free webinars Free whitepapers Free worksheets Free resource guides Free e-Books Free demos But remember, no matter what type of offer you make, it must have value, which means it absolutely must answer a question for the reader, fulfill a want or need, or solve a problem. And as content strategist Jacob McMillen said, a great opt-in offer attracts the right people.and positions those people to purchase. Make Your Landing Page Attractive and Easy To Navigate Here's what you really need to know about landing pages: clear and easy is the key. Make your landing page uncluttered, clear and easy to navigate or visitors will lose interest and leave. You want visitors to process information in a very short period of time, and then perform a CTA that opts them in to that free offer that we previously mentioned. One of the biggest mistakes startups make is that they fill their landing pages with so much information, color and visuals that a visitor feels completely overwhelmed. The reasoning behind this may seem solid, after all, the more information you provide a visitor, that visitor will want to explore, right? Wrong. The digital world is read-and-react, and the less content visitors have to read, the more likely they are to react the way you want (opt in to an offer). And here's another secret, your opt-in box should only contain two fields: the visitor's name and email address. Why? Because the less time it takes for a visitor to perform the CTA, the more likely a visitor is to actually perform that CTA. Implement a Retargeting Strategy A significant majority of first –time visitors to an e-commerce site will not perform a CTA. And that's especially true for a startup, which has far less of a digital presence than other more-established sites. One way to offset this problem is to implement retargeting, a strategy in which you place tags or cookies on all visitors who come to your site and leave without performing a CTA. These tags follow those visitors as they browse other websites and social media platforms, and allow you to target them with ads that can re-engage their interest. This is an effective way to follow people who demonstrated at least a passing interest in your website by arriving at your landing page. Your retargeting campaign can incorporate some of the same free offers from your landing page, or you can create new ads based specifically on the pages that each person visited while they were browsing your site. And while there is several tools that can help you post retargeting ads, the biggest platforms are Google Adwords, Google Analytics, and Facebook. These platforms let you target all visitors to your site, or only target people who visited specific pages on your site. For example, if you use Google Analytics, you can create a retargeting list using different metrics such as foc...

Have you recently launched a small business selling pet products? The pet industry is big news in the United States. Research shows that 69 million American households own dogs, and millions more own a host of other pets. So, it is no surprise that the pet industry is thriving. Whether you are selling pet care products or dog treats, there are many ways to capitalize on the demand for pet products. But, while there is plenty of potential to make a success of your pet business, making sure that it gets noticed can be challenging. As a small, independent business, you may wonder how to make your products stand out against the industry's big players. Pitching your marketing just right is essential to help your pet products get noticed. Working with a specialist pet marketing agency is an excellent way to achieve this, but in the meantime, you may want to consider some ways to get started. Take a look at these marketing tips to help you get your independent pet business noticed: Perfect Your Branding Understanding what makes your business special is the key to any successful marketing campaign. But, when you are a small business trying to compete against global brands, differentiating your business from the competition becomes even more crucial. Thinking about the differences between your products and the others available is crucial and worth taking your time over. What seems like your biggest weakness now may be your main strength when it comes to branding your business. So, focusing on the fact your business is small and independent can be a significant selling point. Focusing your branding around this main selling point of your business will ensure you communicate your brand's personality and values to your potential customers. Use Social Media Effectively As a small, independent business, social media is a valuable tool for your marketing efforts. Creating accounts on the major social media platforms for your business is a great place to start. Social media can be a great way to reach your target audience, but first, you must build your followers. Creating content designed to appeal to your target market is an excellent way to capture their attention. You can then use this content as a tool to direct traffic to your website. Social media is not a quick-fix solution, and it will take time to build up your followers, but it is well worth investing your time as the results will be worth it in the end. Improve Your Website To ensure that people want to buy your products, you need to ensure your website looks professional and showcases your business in the best possible way. Your website needs to create a positive first impression on every potential customer that visits it. To achieve this, your site should offer an excellent user experience, be aesthetically appealing, and make it easy for visitors to purchase your products. Combining these elements together should help to raise awareness of your brand and get your business noticed.

Having a successful digital marketing strategy is essential for any small business, whether you're just starting or have been in business for years. With the ever-evolving world of technology, it can be difficult to keep up with current trends and stay ahead of your competition. Developing a comprehensive digital marketing strategy is key for your small business to succeed online In this article, we will discuss how to develop a digital marketing strategy for your small business. We'll cover topics such as creating an effective budget, defining goals and objectives, choosing the right channels and platforms to use, measuring performance data, optimizing your content, and more! Let's dive in. Establishing a Marketing Budget The first step in creating a successful digital marketing strategy is establishing an effective budget. Depending on the size of your business, this can range from a few hundred dollars per month to thousands if you're ready to make more serious investments. Therefore, it's important to determine how much money you can realistically allocate towards digital marketing efforts and create a plan that doesn't over-extend your budget. This also includes considering the cost of hiring a digital marketing agency or consultant if necessary. An experienced team can provide invaluable insight, expertise, and direction, which can be critical to the success of your business. Defining Your Goals & Objectives The next step in creating a successful digital marketing strategy is to define your goals and objectives. This is an important step for any business, as it will help ensure that you're spending your resources effectively. When setting goals and objectives for your digital marketing strategy, there are several different factors you should consider Your Target Audience: Who are the customers you're trying to reach? What do they care about? How can you best appeal to them through digital marketing? The Desired Outcome: What do you want to achieve with your digital marketing efforts? Are you looking to increase website traffic, generate leads or sales, or engage with a particular demographic? Your Budget: How much money are you willing to allocate toward your digital marketing strategy? This will likely determine which tactics you can pursue and which will be more cost-effective Your Timeline: When do you expect to achieve your goals? Some digital marketing tactics require long-term investment and planning, while others can provide immediate results By taking the time to properly define these objectives, you'll have a clearer understanding of the type of digital marketing strategy that would work best for your business. Once you've defined your objectives, creating a timeline to track progress and measure success is essential. Choosing Tactics & Platforms The next step in developing a solid digital marketing strategy for your small business is to choose the tactics and platforms you'll use. It can be difficult to know what platforms best suit your needs, but a few key considerations should help guide you. The first thing to consider is the type of customer you are trying to reach. Different types of customers may prefer different tactics and platforms. For example, millennials might respond better to Instagram marketing than Gen Xers, while baby boomers may prefer email marketing or even print ads. Knowing your target audience will give you an idea of which tactics and platforms will work best for them. Once you have identified your target audience, the next step is to decide which tactics and platforms to use. Generally, it's a good idea to use multiple tactics and platforms to reach a wider audience. Social media is an excellent option as it allows you to engage with customers quickly and easily, especially when used with other digital marketing tools such as email campaigns or online ads. Email is a great tool for reaching people directly. You can send out newsletters, promotional messages, and other marketing mate...

Running a business is no small feat. Sure, there are a lot of perks – and it's completely understandable why people get into it. You get to build and follow your own vision. You get to choose a product or service that you want to dedicate your time and efforts to. You get to choose what industry you work in, what area you serve and who you take on to work in your team too. You get to choose your own working and operating hours, what you charge, where you work from. The list goes on. In short, running your own business means you gain a lot of control over your own career and your own success. At the end of the day, you also earn a lot more if you're successful, as you'll be reaping the rewards of your hard work, rather than building someone else's fortune for them. Of course, the hard part of running your own business is – well – that running a business can be difficult. You're going to have to get to know a lot about the area you're working in and you're going to have to make a lot of executive decisions to keep things up, running and generating profit. If you're new to business and are looking for ways to run your own company as effectively and efficiently as possible, you're in luck. Here are a few key areas to focus on that can really help you along the way! Do Your Market Research Sure, when you start your business, you may think that you've got a great idea for a product or service. Chances are, it may well be. But you need to make sure that you get the thoughts of your target market and target demographic before plowing ahead with the next steps that involve time and financial investment. You could be surprised to find that your product doesn't take anyone's fancy. You may find that it's desirable but out of your demographic's budget. You could find that it's viable but needs specific changes made to it to get it to a stage that people will actually buy it. Market research really is one of the most valuable steps when it comes to running your business efficiently, as it can save you a lot of time and money that would otherwise be wasted on a less than perfect product or service. Know When to Outsource Taking staff on board is a big responsibility and something that you're going to have to invest time and money into managing. Of course, all businesses will need staff at some point down the line, as the business grows, expands and starts making more sales. You'll need people who are permanently on board and dedicate their working hours to your business and your business alone, knowing the ins and outs of your products or services and completing the tasks that keep the entire ship afloat. But you should also make sure that you use outsourcing wisely too. Most businesses will have some tasks that only need to be carried out on a one-off or occasional basis. This could include anything from product photography for new lines of products to effective social media marketing from Angela Denton to web design. For these tasks, you may want to use outsourced work. Freelancers or agencies will be able to complete the tasks on your behalf without requiring the financial commitment and perks that employed staff do. Rather than paying a monthly wage or a salary, providing benefits like sick pay or annual leave, and having to make pension contributions, you will simply pay a one-off fee. You may also want to use outsourcing for ongoing tasks that require expensive equipment, machinery, commercial space or staff that you don't want to financially commit to yet. Manufacturing is a good example. Manufacturing can require a lot of warehouse or factory space, machinery and specialized staff – and you could find that it's more cost effective for you to outsource shorter term or temporary manufacturing tasks to third parties for as long as you need them. Provide Hired Teams with What They Need As we touched on above, outsourcing is great for short term, occasional and one-off tasks, but you will need a permanent team for the roles that need ...

In the US, over 4.4 million new businesses are started each year; of those, 20% fail in their first year. It is estimated that 14% of failed companies do so due to neglecting to market their business correctly or not having a big enough or properly focused marketing plan. Your business marketing is an essential part of the company and one of the main ways you will get business. You cannot rely on word of mouth or the sales from close friends and peers to push you along forever, and with the rise of the internet, the pool of potential customers has expanded like never before. This post examines the importance of creating a healthy marketing budget and how to do just this. Why Businesses Need to Have a Healthy Marketing Budget Marketing is essential. It facilitates attracting new customers, boosts sales, and raises revenues. Therefore, budgeting for it correctly, including remembering to |budget for help from a marketing consultant in Denver, is vital to be successful. When you put it like that, it's easy to recognize the importance of a healthy budget A successful marketing budget must be aligned with your overall objectives. In days gone past, this was limited to options such as branded items, TV and radio advertisements, cold calling, print ads, and billboards, to name a few. However, in 2023, there are a plethora of ways you can market your business thanks to the internet and reach more people than ever before in a more targeted manner for less money. The first step is to create a marketing budget. Creating a Marketing Budget To create a marketing budget, start by making an extensive list of all costs related to running your business and then determine how much money is allocated for marketing efforts. Your expenses should include advertising, sales, service charges, software/equipment investments, etc., to include all relevant costs in the calculation. You must also factor in staff costs, which typically make up a substantial part of your marketing budget. These costs include salaries, bonuses, benefits, training sessions, and parking privileges - all necessary to guarantee that employees are properly educated, motivated, and productive. However, this can be expensive, so working with an e-commerce SEO agency can help you to avoid the cost and training associated with hiring an in-house marketing team. Another essential element in creating a marketing budget is taking into account your company's size. Smaller enterprises should allocate a smaller percentage of their total revenue towards marketing expenses due to having lower profit margins than larger organizations. Additionally, you should take into account your business' stage of expansion. If you're expanding rapidly, investing more in marketing may be necessary to maintain or increase market share. For startups or brand-new businesses, you should allocate up to 20 percent of sales toward marketing to develop and strengthen your brand. This is particularly true for new products and services. However, the average marketing budget for businesses varies based on industry, size, and stage of growth. Companies looking to achieve moderate expansion typically allocate 2-10% of their projected revenues towards marketing expenses; those with aggressive expansion goals may allocate 15-30% of projected earnings towards this function. Evaluating marketing spending annually is critical for determining if it's effective and when to reduce some expenses. Not sure how to calculate how much to spend? One way is to use customer acquisition cost (CAC) as a benchmark to assess your marketing initiatives and determine if you're spending too much on specific campaigns. Doing so will enable you to reduce expenses and reinvest in more successful endeavors. Consumer Habits and Marketing Trends for 2023 In an ever-evolving technological landscape, brands must stay abreast of consumer spending habits and expectations. Automation and personalization will play a massive part in how successful yo...

You know that marketing is important for the success of your business. Traditional marketing isn't necessarily dead, but people are tired of it. If you want your brand to stand out in a crowded market, you need to come up with new ideas and be unique. Here are a few different ways to help your business grow. Use Social Media Social media is a fantastic way to come up with new ideas for your marketing strategy. First of all, social media can help you find out what people want and don't want. People will tell you if something you're doing isn't working well. You can improve your marketing in the future by using this information. You can also talk to your customers directly and find out what they like and don't like about your products or services. Use Images Using images in your advertising can help you create a distinctive brand and make sure your customers know what they're getting. Images are the best way to get your message and feelings across. They help people connect a product or service with a word or phrase, so that when they see that image in the future, they'll think of your business. Email Marketing Email marketing is a unique way to market because it lets you talk directly to your audience. It's a great way to get in touch with your customers and potential customers by sending them promotional offers, newsletters, and other useful information. Personalizing your emails is the best way to make sure that email marketing is working well for you. To do this, you'll need to get your customers' or potential customers' email addresses so that you can send them relevant information on a regular basis. This can be done through contests or giveaways where people have to enter their email addresses in order to take part. Once you have these email addresses, make sure to keep them in a safe place where only the people who need them can get to them. Customer Service Taking a unique approach to customer service can help you come up with a unique marketing plan. This is because it lets you stand out from other businesses by giving customers a unique experience. Customers are more likely to come back and build a relationship with your business if they feel like they are being treated as individuals. This can lead to repeat sales, recommendations, and word-of-mouth advertising, all of which help your business grow. Content Marketing As a company owner, you probably understand how important it is to make your company stand out and attract new customers. But did you know that you can do both with the help of content marketing? Content marketing is a way to market that focuses on making and giving your audience useful information. This can be in the form of an article, a video, an infographic, or even a blog post. Conclusion It's important to remember that a mix of strategies is the best way to reach your audience. You should use all of these tips and any others that come your way. You can use some or all of them, depending on what works best for your business.

There are endless things to do on the Internet. However, we often find ourselves bored even when we are online. It's not that there is any shortage of things to do: we just can't think of anything fun to do when we need it the most. Here I have shared a list of interesting things you can do on the internet when you are bored, provided you have high-speed Internet (this is a great read on broadband internet meaning). I can't promise that you will like all of them as everyone has different tastes, but you will enjoy most of them. So, let's get started. Join Chat Rooms There are hundreds of chat rooms on the internet. Most of them have a specific purpose and a predefined target audience. For example, most of the popular chat rooms are made for “romantic” activities. It's up to you to join the rooms of your taste. There are video chat rooms and places where you can use just audio or text messages. Many find it adventurous to join a video room, but they get to see some disturbing things sometimes. If you have the heart of an adventurer and you don't easily get offended, you should prioritize joining some chat rooms. They have the most entertainment to offer. Some chat rooms are made for the general public, specifically for people who are bored. They will talk about anything you want. Some might share crazy stories that are sure to entertain you. You can see this list of the best chat rooms for all sorts of purposes, such as making friends and dating. Google Yourself Almost everyone has googled himself at least once in his life. It's fun no matter how many times you do it. You always get to find something new about yourself on the internet that was not there before. If nothing else, it might get you curious about getting more of you online. This could get you to start a website and upload pictures to build your online presence. See how many pictures you have and where they were uploaded. You can do some experimentation to see how information changes about you. See Other Countries Through Google Street View If you are into traveling the world, here is something that will excite you. Try Google Street View. It literally shows streets from the country you choose. Google is a giant with cameras all around the world. It's not just cameras on satellite. Its cams on different polls around the world enable it to show activities of many cities and countries. You can visit these places before you fly out there. It's a fun way to kill time and learn many new things in the process. This is also a great service that helps people who can't afford to fly around the world. This truly makes this world a global village where everything is accessible. Join Penny Auctions We don't recommend gambling, but it's no problem if it's just a little fun activity to kill time. If you don't have a gambling problem, you should see sites that offer you a reward if you win in exchange for a small amount. You just bet pennies and get an expensive gift if you win. You will have to send them money first, so make sure you only join trusted websites where it's no problem to give credit card information. Try Becoming a YouTube Celebrity The most idiotic things go viral in the twenty-first century. You will see many stupid people with no talent whatsoever becoming a celebrity. Some just review things and get famous on YouTube. If you have extra time at your hand almost every day, try to become a YouTube celebrity yourself. You just have to pick a niche that you are good at and start uploading content. There are many tips and guides on the internet that help you become a brand or go viral. It feels like work if you do something you don't like. I suggest you get into it only if you find it entertaining. We all have a little desire in our hearts to become a celebrity. Fortunately, it's no longer as difficult as it used to be. Do Some Blogging If you are into writing, the internet has many opportunities for you. Not only do you enjoy it but also get paid for it. All an art...

In today's digital age, there are endless opportunities for businesses to market themselves online. From social media to email marketing to Google ads, the options are seemingly endless. And with so many options, it can be difficult to decide which route to take. That's why we've put together a list of some of the most creative ways to master your digital marketing efforts. These ideas are sure to help you stand out from the competition and get noticed by potential customers. So let's get started! 1. Use Google My Business to Optimize Your Local SEO If you're a brick-and-mortar business, then local SEO should be a top priority for your marketing efforts. And one of the best ways to optimize your local SEO is by claiming and verifying your listing on Google My Business (GMB). GMB is a free platform that allows businesses to manage their online presence across Google Search and Maps. By creating and verifying your GMB listing, you're more likely to show up in relevant local searches. And once you're ranking in those searches, make sure your listing is complete and accurate—including photos, business hours, contact information, and services offered. 2. Create a Strong Social Media Presence Social media is one of the most powerful tools in your marketing arsenal. Not only does it allow you to connect with potential customers and build relationships, but it also gives you a platform to share your brand's story and connect with people on a deeper level. When it comes to social media, quality is more important than quantity. It's better to have a small number of well-managed social media accounts than a large number of neglected ones. So choose the platforms that make the most sense for your business—whether that's Facebook, Instagram, Twitter, LinkedIn, or something else entirely—and focus on creating engaging content that will resonate with your target audience. 3. Implement a Solid Email Marketing Strategy Email marketing is one of the most effective ways to reach your target audience—and it's also one of the most cost-effective methods of marketing available. That's why it should be a part of every business's marketing strategy. The key to email marketing success is creating targeted campaigns that resonate with your subscribers. To do this, you need to segment your list so that you can send targeted messages to different groups of people. For example, you might segment your list by location, age, or interests. Once you've segmented your list, you can start crafting email campaigns that are tailored to each group— increasing the chances that they'll actually read (and convert!) from your emails. Getting Creative With Your Marketing These are just a few creative ways to market your business online. But no matter which strategies you decide to implement, always remember that quality trumps quantity every time. So focus on creating high-quality content and building strong relationships with potential customers—and you'll be well on your way to success!

Whether you run a seasonal lobster shack off the coast of Maine or a year-round surf & turf restaurant in Hawaii, you are bound to experience a short period when your bottom line fluctuates. Sales slumps can happen because of new competition, off-season demand, or a slew of other simple problems, the thing to remember if you have to push forward. The best tool in your arsenal as a business is consistency. Stay focused on the long-term goals of your company and do your best to be proactive about any short-term slumps, and you will have a successful strategy. In the meantime, here are a few tips and tricks to keeping your sales flow moving forward even during the worst of times. Engage with Social Media Love it or hate it, social media is here to stay. It offers a direct line of communication to your customers in fun, engaging, and attractive visual posts. Keep the pedal pushed down on your social media marketing to ensure your viewership and follower base do not dip into dangerously low levels. Host a social media contest with a unique Hashtag. There are currently 3.78 billion social media users globally, which is about half of the entire population. That means there are bound to be people who will appreciate your business. If you're a grooming business. Put on a promotion for funny pet photos with the tag #myfunnypet and watch your numbers go back up as everyone from our local target market to the toy poodle owners in Siberia begins celebrating their goofy four-legged friends. Celebrate Loyalty Too often, the knee-jerk reaction to lower sales is to immediately seek new marketing channels for lead acquisition. While this isn't a bad idea, don't go deep into that end of the campaign pool and neglect your loyal customers. Around 65% of a company's business comes from existing customers. That means the people helping you keep the lights on the most are the ones you've already built a working relationship with. Reward them with updated news, exciting early offers, and coupons to encourage them to purchase during an off-season. Streamline and Perfect A sales slump is a great time to reevaluate your business process, customer journey, and sales funnels. It gives you the ability to do some quality A-B testing and review all the touchpoints of your customer experience. You can also get a breath of fresh air long enough to poke your head up and see what your competitors are offering. This could be the chance to rebrand your company or update essential online visuals for your website, social media, and more. Think of the classic ice cream shop that closes for the winter months. When they open back up, they create a lot of buzz with new flavors or some kind of comfortable outdoor seating area that signals to customers they are strong, growing, and ready to engage. Maintain Communication It costs 5 times as much to acquire a new customer as to keep a current loyal client. The easiest way to maintain your existing customer base is to continually offer them value in the form of communication. Minor updates via email or social media show you're still there and preparing for the next wave of orders. This is a great time to get customer feedback and develop your brand story. A compelling story with an emotional trigger alters our brain chemistry, making us more trusting and willing to engage with new ideas. Airbnb is a master class in brand storytelling. The name alone conjures images of A-Frame forest getaways built by individual hosts creating unique local places to stay for your next adventure. Attaching a high-quality story to your brand identity goes a long way to maintaining communication and loyalty with your current and on the fence customers. Market or Die A sales slump means you have fewer leads. Now is the time to engage in some quality lead magnets. These are low-cost trade-offs for encouraging higher sales that you and your team can quickly create. Consider writing a short guide for your product or service that you offer for fre...

There are few things more important than a successful marketing campaign to really make the most of your business. After all, no matter how great your business or product might be, nobody is going to care if they don't know that it exists in the first place. The problem is that a lot of business owners tend to work on the assumption that marketing is simple or easy, which simply is not the case. The reality is that any marketing campaign will be incredibly multifaceted and complex. However, that doesn't mean that there aren't things that you can do to make it easier. Here are just a few ways that you can keep your marketing campaign running smoothly. Do Your Research One of the most common difficulties that a lot of business owners end up running into when it comes to their marketing is that it feels like they're constantly fighting an uphill battle. Most of the time this is a result of not doing nearly enough research. If you don't understand your customers, as well as the kinds of marketing that connect with them, you're just going to end up putting in a lot of effort without ever seeing any real results out of it. Taking the time to do that extra level of research at the start really can make all the difference in the world. Keep Your Tech Working Technology is at the heart of the vast majority of modern marketing, not to mention the majority of modern business as a whole. Because of that, you need to be sure that your tech is working at all times. Any interruption to the workflow of your marketing campaign can derail the entire thing. From simple things like to making sure that any dedicated software you're using is always working the way that it should, keeping on top of your tech means that you have one less thing to worry about. That kind of maintenance might be a little annoying but it's far less of an annoyance than having to deal with something going wrong. Be Open To Change One of the few things that you can rely on in any business is that things probably aren't going to stay the same for too long. Change is a natural part of business and marketing is no exception. You need to be prepared for changes in everything from the kind of direction your marketing is going to the ways in which you present that marketing. Consistency is good, but staying stuck in your ways is just going to make life harder for you and your business. The reality is that marketing simply isn't something that you can do well if you're not putting in the right level of time and dedication. You need to be sure that it is high on the list of your priorities wherever possible. This may mean that you need to dedicate a significant portion of your workforce to it but that's an investment that will almost certainly pay off in the long run. Enlist the Services of an Expert Any marketing campaign can be a lot of work, whether for a product, service, or individual. There are many moving parts and things to keep track of, so it's easy for something to slip through the cracks. This is where marketing consulting firms come in. These companies are experts in the field of marketing, and they can provide invaluable assistance in making sure your campaign runs smoothly. They can help you develop and implement marketing strategies, track your progress, and troubleshoot any problems. In addition, marketing consulting firms can provide valuable insights into your target audience and how best to reach them. So consider working with a marketing consulting firm to take your marketing campaign to the next level. By doing so, you can rest assured knowing that your campaign is in good hands and is sure to succeed.

It's no secret that content is king when it comes to online marketing. However, many business owners are still unsure of what content marketing actually is and how it can help their business. This blog will discuss where content marketing came from and how your business can benefit from it! What Exactly Is Content Marketing? In order to understand how your business can benefit from content marketing, it's important first to understand what content marketing is. Simply put, content marketing is the creation and sharing of online material (such as blog posts, videos, etc.) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. This type of marketing has been around for centuries, but it wasn't until the advent of the internet that it really took off. The reason for this is that the internet provides a vast platform for businesses to share their content with a large audience. And since content marketing doesn't rely on traditional advertising techniques (such as interruption), it has become an increasingly popular way for businesses to reach their target audiences. How Can Content Marketing Benefit Your Business? Now that you know what content marketing is, you might be wondering how it can benefit your business. After all, if you're not explicitly promoting your products or services, how can it help your bottom line? 1. Content Marketing Helps You Build Trust With Your Audience One of the main benefits of content marketing is that it helps you build trust with your audience. When you provide helpful and informative content, your audience will begin to see you as a credible source of information. This is especially important if you're selling products or services, as your audience will be more likely to make a purchase from a brand they trust. 2. Content Marketing Drives Traffic to Your Website Another benefit of content marketing is that it can drive traffic to your website. If you create high-quality content that is interesting and relevant to your target audience, people will be more likely to share it with their friends and followers. This can lead to increased traffic for your website, which can ultimately lead to more sales and conversions. 3. Content Marketing Helps You Rank Higher in Search Engines One of the most important benefits of content marketing is that it can help you rank higher in search engines. When you create informative and SEO keyword content, you're more likely to appear in the search results when people are looking for information about your business. This can lead to increased traffic and visibility for your brand, both of which are essential for driving sales and achieving success online. According to Joey Armstrong, SEO-focused content is not only the most important type of content but also the most difficult to produce. Entrepreneurs must be willing to put in the time and effort to create high-quality, keyword-rich content if they want to succeed with content marketing. 4. Content Marketing Allows You to Connect With Your Audience on a Deeper Level Finally, content marketing allows you to connect with your audience on a deeper level. When you provide valuable and interesting content, you're creating an opportunity for your audience to get to know you and your brand. This can help build relationships and loyalty over time, which is essential for any successful business. As you can see, content marketing has many benefits for businesses. If you're not already incorporating this type of marketing into your online strategy, now is the time to start!

Marketing success depends on reaching the right audiences. If you're looking to promote and sell products and services or raise brand awareness, targeting the ideal customer should be the focal point of your marketing strategy. If you haven't seen improvements in sales data, or you're struggling to generate leads, it's wise to consider new ways to reach your target audience. Here are some steps to follow. Conduct Market Research If your marketing campaigns are falling flat or failing to reach the right people, it's beneficial to go back to the drawing board and launch a fresh market research mission. Use surveys, online polls, interviews, focus groups and questionnaires to get ideas and suggestions and make use of feedback from customers and prospective clients. Get to know your ideal customer as well as possible and learn about what makes them tick and what motivates them to buy certain products or choose one brand over another. Use the information you collect and the data you analyze to tailor your marketing campaigns and inform decision-making. This should cover pricing strategies, design and branding concepts and marketing techniques. Identify the Best Platforms and Channels One common mistake business owners make when trying to reach new customers is using the wrong channels and platforms. There is no universal template for marketing success and you have to be able to modify and tailor your strategy to ensure that it will reach the right people and resonate with them. Use market research to identify the best ways to connect with your target audience and create high-quality leads. If you're targeting young people aged between 16 and 30, for example, social media marketing is an excellent option. Choose apps that are popular among the target demographic and track performance to determine the most effective content types and boost engagement. Build on Effective Techniques Identifying effective marketing techniques is the first step. The next step is to build on your success and offer your customers more. If you've got a brilliant website or online store, for example, why not develop an app? You can provide a quicker and more efficient and convenient way to access products or services for your customers and offer additional features and perks. Smartphone, tablet and laptop users can delete Mac apps and clean up clutter to create more room for new apps from their favorite brands and companies. Apps are a fantastic marketing tool because they occupy a prime slice of real estate on phone and tablet screens and they can help you to gain a competitive advantage. Monitor Trends Consumer habits change and evolve and new trends emerge. It's crucial for businesses and marketers to be aware of new trends and changes in customer behavior to attract new clients, improve services for existing customers and outshine the competition. Reaching the target audience is critical to the success of marketing campaigns. If your business is struggling to attract attention or create and convert leads, it's beneficial to consider new ways to reach out to your ideal customer. Conduct market research, identify the best channels and platforms, build on effective marketing methods and keep an eye out for emerging trends.

When it comes to marketing, you need to have a good awareness of what works and what doesn't. And as it happens, that is not always easy to know. It can indeed take a lot of work and practice, and patience, to make sure that you are adopting the right qualities for your marketing that will generally work out well. So as long as you are aware of these, this is going to help you out a lot. Let's take a look now at the kinds of qualities that the most successful marketing campaigns tend to have. Creativity One of the things you can't really get around is the need for creativity in your marketing. If it is not creative, you might struggle to actually make it all work, and you might find that you are going to be in a situation where it doesn't actually appeal to anyone at all. If you look at the interesting world of music advertising, you can see an example of an industry which makes great use of creativity in its marketing, and that's something you might want to aim for in particular yourself. So make sure that you are being creative if you want your marketing to work. Originality Above all, though, your marketing needs to stand out from the crowd, because that is how you can ensure you are actually going to make a noticeable difference. In other words, you have to focus on having good originality going on. As long as you have got that in place, you should find that your marketing has a much better effect on the whole. This is something that you will really want to think about therefore, and it's vital that you work on this more than anything else you might aim for in marketing. Customer-Centric Good marketing also has a strong awareness of and understanding of the customer, so that is something that you will need to work on here too. Take a look at your marketing and ask yourself whether it is currently as customer-centric as you would hope. If it is not, then you are going to be in a position where you need to try and work to improve that. This is going to help you out a lot when it comes to making a noticeable difference, so it's something to be aware of for sure. A good customer-centric campaign is going to have much more impact. Humor Although you don't have to have humor in your marketing, and it is not always appropriate, it is something that you might want to think about if you are going to try and make your marketing a little different, and in most businesses this can be tried from time to time at least. If nothing else, it's the kind of thing that is going to help you to make a difference to your marketing, in a way that will help it stand out – and as we have seen, that is hugely important for the purposes of making your marketing right.

In order any business to thrive, you need customers. But customers don't magically flock to your business just because your open sign is lit up. You need to reach the people that are interested in what you offer. And marketing is how you accomplish that. Every business must decide how much they are going to spend on marketing. How do you determine what's right for you? Marketing budgets vary based on a number of factors. A budget that works for one business may not work for your business. You want a marketing budget that is efficient and effective. This decision impacts more than just one line in your bookkeeping: the purpose of marketing is to get that revenue number at the top thicker every day! Marketing exists to grow your sales and increase the number of opportunities you have as a business. But how do you find your magic number? The Best Budget In a perfect world, an easy one-size-fits-all number could be given to any business creating their marketing budget. But, there's a little more to it than that. The size of your company, type of industry, and business goals are just a few factors that can change the best budget for you. Still, there are general standards you can adopt, assess, and alter to fit the needs of your business. Your marketing budget is communicated as a percentage of your revenue. For B2B businesses, 2-5% of your revenue is the recommended amount for your marketing budget. And if you're a B2C business, 5-10% is a good rule of thumb. This range is a good place to begin, but you can make yours more if it fits with your goals. Some experts recommend having a budget as high as 15-20% of your revenue. This may be for you if you are in a highly competitive industry or are at a point where you're still a new business establishing your name. An Investment, Not a Loss It's important to remember that marketing exists to make you more money. Instead of seeing your marketing budget as a loss for your business, view it as an investment. Successful marketing increases your revenue beyond the price you paid for it. That's why results are measured as a Return on Investment, or ROI. Cutting your marketing budget to save money will often cost you more money in the end. Where to Budget Your Budget Just as important as choosing what to budget is choosing where to budget it. Where will you be marketing your business? What channels and strategies will be the most effective for you? How much money do you put into each marketing campaign? Answering these questions will require you to think about the following. Different Costs: Marketing efforts do not all operate the same. Therefore, their costs will not always correlate dollar per dollar. For example, getting a design package for your company when you're just starting out – your logo, colors, fonts – is mostly a one-time cost. On the other hand, paying for a website includes not only a high upfront cost but also a regular cost for maintenance and hosting. It's important to consider more than just the dollar amount spent for each marketing effort, as you'll see next. Your Company's Goals: You should only pursue a marketing strategy that helps you reach your specific goals. Some campaigns build your brand's name recognition. Others educate people about your products in more depth. And others exist to stand out against specific competitors. You may find a campaign that can help you reach all of these goals. Know your goals as a company first, so you can choose the best marketing solution for you. Study Your Competitors: Understanding where your competitors are advertising can give you a good indication of where you should be too. Maybe they are finding success on a platform because that's where your mutual audience is hanging out. You may find success on other platforms more than them, but don't dismiss where they are doing well. Marketing Options With these factors in mind, let's look at some of the best marketing options out there to spend your marketing budget. Company Imag...

Marketing strategies have evolved significantly since the field's inception in the early 1900s. The main purpose, however, has been to promote products, attract loyal customers, and reach out to achieve higher sales. In the long run, marketing has developed. Today, most products such as SaaS products cannot be marketed using traditional means such as billboards or magazines; digital marketing is the most effective way. Building a strong online presence is the key to boosting sales, especially in the B2B industry. Applying B2B SaaS marketing and growth strategies has helped attract new leads and increase revenue. To give you an overview of some of them, here are B2B SaaS marketing and growth strategies to try in 2022. Content Growth as Part of a B2B SaaS Marketing Strategy B2B SaaS marketing and growth starts from the basics, which is creating good content for your audience. Good content should help develop your audience, which at the same time builds your brand name and increases sales. By simply using content, you have the benefit of showing your customers what you have to offer and how to solve challenges through using SaaS products. Hence, develop content that suits all your needs and those of your audience. With the right content developed by a reputable SaaS marketing company such as Rocket SaaS, you can increase your likelihood of generating leads that will aid in successfully marketing your company and boosting earnings. Offer Your Customers a Free Trial In a majority of businesses, customers dislike being pushed into making purchases; this is why it is best if you offer a free trial for your SaaS product. Once they have tried the product and feel it is worth their money, they will make a purchase. You will have a better chance of selling your services if you have a skilled and effective customer support staff who can help your customers navigate through trial products or make the right decisions. Pick the Right Vertical for B2B SaaS Marketing Choosing the proper vertical is one of the best B2B SaaS marketing strategies. Your solution may be successful in some industries, and even within those industries, one may be a little more profitable than the other due to differences in firm sizes and purchasing power. Choose a particular vertical so that you can customize your content. Most B2Bs struggle with B2B SaaS marketing and growth because they try one solution for all industries, which is ineffective. You must choose carefully and be very particular when choosing your SaaS marketing strategies. Make Use of Email Marketing When the email marketing strategy is set up properly, it produces great results, but the most crucial point to remember is to avoid sending the same email template to everyone. To achieve this, you can segment your lists into several categories depending on variables such as client purchase history, location, and so on. Dividing your lists makes it easier to send relevant emails to each group, hence, leading to more interactions. Conclusion B2B SaaS marketing is constantly growing; hence, you need to familiarize yourself with every strategy that will lead to sales growth. If you want to increase your growth in 2022, the above article provides you with reliable marketing strategies that will improve your growth if implemented in the right way.

The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway — when you're in a building on the side of the road. It's tough going. The only way to succeed is to make sure that your social media posts stand out in a crowded playing field. You need to create content that's compelling and irresistible if you want to grab attention from your competitors — or, let's face it, from your followers' friends and family. Here are some things that can help your Facebook posts and Tweets stand out in 2021. Up Your Emoji Game You might not think of emoji as professional but the bottom line is that internet users love them. Incorporating them into your social media content can help your posts stand out. Go to GetEmoji.com and you'll find a huge bank of emoji you can copy and paste into your posts. It's important not to overdo it. Using one to three emoji per post is the right range. A word to the wise: make sure you know what an emoji means before you use it. I've seen more than one example of the “tears of laughter” emoji being used to express sorrow. If you don't know what it means, don't use it. Add Images to Tweets While it's common to see photographs and graphics attached to Facebook posts, visual imagery is less common on Twitter. One way to make your Tweets stand out in 2021 is to start adding images to them. You should make sure to center your photos horizontally for the best appearance. If you're sharing more than one image, you may want to refer to this handy Adobe Express Twitter image size guide that explains how to properly size images for sharing on Twitter. Animate Your Photos You already know that visual content is hugely popular on social media. The problem is that everybody knows it, which means that most of the content you'll see on your feed will have a photo or image attached. One way to make your photos stand out is to turn them into animated GIFs. While there are plenty of GIFs available online, your best bet is to take a few minutes to create your own. Pixaloop is a free tool that you can use to add animation to your photographs. You can choose to animate part or all of your picture. It's easy to freeze the parts that you don't want to animate. In addition to adding animation, you can choose from a library of video effects and overlay objects to make a memorable GIF. Post Long Form Content When you think of social media content, you probably think of short, snappy posts that take less than a minute to read. While there is certainly a time and a place for short content on social media, one way to make your posts stand out is to share long form content. Facebook is ideal for long form content because there is no limit on the number of characters you can post. You can also combine content types by pairing written content with photos, infographics, or videos. If you do decide to post long-form content, I suggest posting a TL; DR (too long, didn't read) synopsis at the top or bottom of your content. This type of summary will help people decide whether your content is useful to them. Become a Hashtag Expert Hashtags are everywhere and you might be forgiven for believing that using as many as possible is the answer to good social media marketing. In fact, that's not the case. Using too many hashtags can cause your posts to fade into the background. Twitter guidelines suggest using no more than two hashtags per Tweet. You can use more but they count toward your 280-character limit. Your best bet is to choose one or two hashtags that will help the people in your target audience find your Tweets. On Instagram, I've seen some people recommend using up to 11 hashtags per post, but I think 11 is too many. The truth is that the most effective Instagram posts have one to three hashtags. It might be tempting to get cute with hashtags but that's not ideal for...

To be successful in content marketing, you need to produce engaging content that will capture your audience's attention. Once you have their attention, you need to find ways to distribute your content to reach as many people as possible. In this blog post, we will discuss four tips for creating and distributing engaging content. Let's get started! Find Your Target Audience The first step in creating engaging content is to identify your target audience. Once you know who you are writing for, you can tailor your content to their specific needs and interests. For example, if you sell products or services to businesses, you must create relevant content for their industry. On the other hand, if you are targeting consumers, your content should be more general. Once you have identified your target audience, you need to find out where they consume information online. Do they read blogs? Watch videos? Are they active on social media? This will help you determine the best platform for distributing your content. Always Use Rich Media When it comes to content, quality is more important than quantity. Your audience is bombarded with information daily, so you must ensure that your content stands out from the rest. One way to do this is to use rich media, such as images, infographics, and videos. These types of content are more visually appealing and are more likely to capture your audience's attention. Including rich media in your content makes it more shareable, which is vital for getting your content seen by as many people as possible. So don't be afraid to add some visuals to your next piece of content! Use Clear and Concise Calls to Action Once you have captured your audience's attention, you need to tell them what you want them to do next. This is where calls to action come in. A call to action is a statement or button that tells the reader what they should do next, such as “click here to buy now” or “download our free guide.” Calls to action should be clear and concise, so there is no confusion about what the reader should do next. Including a call to action in your content will help increase conversions by telling the reader precisely what they need to do to take advantage of your offer. Let a Reliable Agency Build Your Campaigns Creating quality content is essential, but it's only half the battle. You also must ensure that your content is distributed to the right people at the right time. This can be a lot of work, especially if you don't have much experience with online marketing. Fortunately, some agencies specialize in content marketing and can help you build an effective campaign from start to finish. Working with a reputable agency like linxdigital.com will save you time and energy and increase your chances of success by making sure that as many people see your content as possible. Analyze and Improve Analytics Once you have published your content, it's important to track its performance to see what is working and what isn't. There are a number of different metrics that you can track, such as views, clicks, shares, and comments. Take some time to analyze your analytics regularly so you can identify which pieces of content are performing well and which ones need improvement. Making small tweaks to your content based on your analytics will help ensure that your content is as successful as possible. Keep an Eye on Your Competition Finally, it's important to keep an eye on your competition. See what kind of content they are creating and how they are distributing it. This will give you some ideas of what to do and what not to do with your own content. You can also learn a lot by seeing what works well for your competition and then adapting it to fit your own brand. By monitoring your competition, you can ensure that your content is always one step ahead. Content marketing is a great way to reach new customers and grow your business. Following these four tips, you can create engaging content that will capture your audience's atten...

Part of any good marketing strategy is connecting with your audience on a human level. One of the best ways to do that is to make sure that some of your content is personalized to each and every user who sees it. Most of your content will still be relying on quality and value to make an impact because you can't personalize each and every post you put out to every user – it's just impossible. But there are certain aspects of your marketing that can be personalized for maximum effect. Check out these tips to make sure that you're personalizing your content where you can, and making an impact on your audience with every opportunity you have. Personalize Email Subject Lines If you put a lot of work into your email newsletter, you're hoping that everyone is going to read it. You want as many people to read your emails as possible, and one of the best ways to get people to read your emails is to create a great cold email subject line. But many subject lines are bland, full of meaningless stats, or other content that doesn't engage readers. One of the best ways that you can catch somebody‘s attention is by using their name. Using someone's name shows a level of intimacy and makes people feel like you know them. As Olivia Allen says, “No two email subscribers are exactly the same — and, sometimes, that means the emails you send them shouldn't be, either.” Remember, there are a lot of emails competing for your audience's attention. Use their name in the subject line and make sure your message is the one that's standing out. Target Your Posts Targeting is a great way to personalize your social content. When you're targeting your marketing content on social media, you're selecting specific attributes of your audience to see the posts that you're promoting. Even within your target audience, there's a good chance that certain subsets of your target audience are more likely to respond to certain marketing techniques that others For example, you might have a product that appeals to both men and women, but you might have advertisements that appeal specifically to women. Making sure your ads are targetted to the correct people is a great way to make sure your marketing material hits home with the right people at the right time. if you don't target your marketing and personalize it to certain subgroups of your target audience, it might not make a significant impact on the people who do see it. Learn About Your Audience One great way that you can apply personalization to your marketing is to make your audience feel like you want to know more about them. You know they want to know more about you – that's why they're following you on social media. So set up polls, ask a question, and find out who your audience is. This can be done on your newsfeed, on Facebook live, or on Instagram stories. By learning more about your audience you will eventually be able to create content that's more tailored to their needs and desires, which will get you better engagement and results in return. The more you know about your audience, the more you can make sure that the content that you're producing is actually personalized to their individual needs. Real Responses to Real People Make sure that you have an actual human representative responding to your customers. Whether good or bad, customer feedback should be acknowledged and responded to across all social media platforms. Whether it's simply a quick compliment or a more serious complaint, you should always have somebody ready to reach out and respond. Don't Use Automated Messages Some larger companies actually use automated messages to reply to customers on social media. These messages don't really show the customers on the other end of the conversation that you care, even if they are convenient for your company. By personalizing each and every response, you're showing your audience that you're listening. Remember that your audience is taking the time out of their day to tell you about something that mattered...

If you've followed our website for a while, you have been provided with thousands of marketing insights of worth. Yet sometimes, it's also worth looking at the minor perspectives that we may dismiss on any usual day, but that hold real value to our business. In this case, considering the marketing influences you rarely address will help you solidify your advertising package and understand how your business comes across to its audience, no matter where they may be. It's important to make a case for your staff, and how they are your ultimate marketing asset. After all, your logo, business statement, and promotions can only go so far; it's your staff that will ensure great customer relationships, upsell your products, and commit to the best support possible. As such, while investing in a branding package is ideal; it's important to prioritize the training, development and empowerment of your staff members at every level. In this post, we'll discuss five reasons for and methods to achieving exactly this. Professionalism & the Professional Package There's a reason why some people prefer to rent out higher-star hotel rooms when they're able, and it's not just because the rooms provided are well-furnished and more comfortable. It's the difference between checking in at the reception to an overworked employee who feels nothing but tired, and checking in at a front desk that warmly greets you and offers to bring your bags to the room. How your staff are dressed (smart casual is key), how they may be identifiable (such as with name badges), or how they're assigned (one client speaking to one representative the entire time inspires trust), serves as its own form of marketing; because your staff member will embody all of your values in one fell swoop. Processing Issues & Communications Sooner or later, a client or customer will require support. When they're given a solid and effective resolution, a respectful apology for the trouble, and a means of making the issue right or practicing autonomy to right the wrong, a customer is much more likely to return to your business. Ironically, they may be persuaded to try you again even more than if an order takes place with no issues, because you've proven yourself despite the struggle. So – giving staff the autonomy to resolve issues, to make reports, and to offer recompense where appropriate is key. Here they serve as your ambassadors, and your prior marketing promises are not only presented but embodied. They can more easily take care of every part of your platform when amazon web service consulting companies help structure your network in the most logical manner. Social Media Use (& Appropriate Discipline) A growing number of brands are enacting stringent social media policies for their staff. Why is this? Well, because social media can be a difficult and combative place. While your staff have a right to discuss their political leanings, to debate with others online, and to complain all day about everything if they'd like to, it can reflect on your firm if they do so with obvious connections to you. Structuring a social media policy in advance with a plan of action for a PR or security crisis, a simple guidance plan for social media use, and making certain that any personally identifying information is detached from their place of work can be helpful. The latter may be optional, but it's still worthwhile. But where is the value for your marketing here? Well, preventing a team of possibly hundreds from harming your business via improper social media use is a victory in itself. Sometimes; no news is good news, and a team you can trust in this regard is a great asset. Upselling Upselling is a sales tactic by which a client who wishes for a given service is gently persuaded to buy more, perhaps in combination with their main purchase intent, or as a promotion your staff has the autonomy to offer. Think of a car salesman convincing a new driver to purchase a winter kit for their car. Your salespe...

As a business owner, you want to do everything in your power to increase your conversion rates. After all, more conversions mean more money in your pocket. Not only that, but they also lead to more customers and an increase in brand awareness. This article will discuss 14 ways to boost your conversion rates to generate more revenue for your business. These strategies are easy to apply and don't require a lot of time or expertise. So let's get to work! 1. Use Attractive Visuals When it comes to conversion rates, appearances matter. If your website looks outdated or lacks visuals, potential customers are likely to click away without taking any action. To keep people engaged, make sure that your website is visually appealing and easy on the eyes. Use high-quality images and videos and pay attention to the overall design of your site. If you want to take things a step further, consider using animation or interactive elements on your website. Just be careful not to go overboard. 2. Make Your CTA Clear and Concise Your call-to-action (CTA) is one of the most important elements of your website. After all, it's what tells visitors what you want them to do next. If your CTA is unclear or buried on your page, people are likely to move on without taking any action. To increase conversions, make sure that your CTA is clear, concise, and easy to find. Use actionable language that tells visitors exactly what you want them to do, and make sure the button or link is visible and easy to click on. You might also want to consider using a CTA that stands out from the rest of your page – for example, by using a different color or making it larger. 3. Keep Content Localized If you want to appeal to a local audience, make sure your content is localized. This means including things like your city or state in your headlines, using images of local landmarks, and mentioning local events. You can also use geo-targeting to show different content to people in other locations. By keeping your content local, you can make your website more relevant to the people visiting it. You may also have improved performance in local searches. 4. Use Testimonials One of the most effective tools is to show prospects that other customers have had a good experience with your product or service. In fact, over 90% of customers read testimonials before making a purchase. You can do this by using testimonials from satisfied customers on your website. Make sure to include the customer's name, location, and photo if possible. 5. Offer Live Customer Support In today's world, people expect to get quick assistance when they need it. If you want to increase conversions, offer live customer support on your website through a chat window or by providing a phone number. According to Zendesk, 85% of surveyed customers are satisfied with live chat support, and 91% with phone support. By offering live customer support, you can answer any questions that potential customers have and make them feel confident doing business with you. 6. Utilize Email Campaigns If you have a list of email addresses from past customers, let them know about any promotions or sales that you're currently running. This is a great way to increase conversions because it allows you to reach out to people already interested in what you have to offer. To make things even easier, you can set up an automated email campaign that will send out messages to your list on a regular basis. 7. Make Things Simple A customer has a problem and needs a solution to their problem – That is sales simplified. When it comes to conversion rates, simplicity is key. If your website or products/services are too complicated, people will likely give up and go elsewhere. So make sure your customer can easily navigate your website to find the information they are searching for. Use straightforward language and avoid using too much technical jargon. 8. Use A/B Testing A/B testing is a hands-on tactic for increasing conversions by testing differen...

As a business owner, you want to do everything in your power to increase your conversion rates. After all, more conversions mean more money in your pocket. Not only that, but they also lead to more customers and an increase in brand awareness. This article will discuss 14 ways to boost your conversion rates to generate more revenue for your business. These strategies are easy to apply and don't require a lot of time or expertise. So let's get to work! 1. Use Attractive Visuals When it comes to conversion rates, appearances matter. If your website looks outdated or lacks visuals, potential customers are likely to click away without taking any action. To keep people engaged, make sure that your website is visually appealing and easy on the eyes. Use high-quality images and videos and pay attention to the overall design of your site. If you want to take things a step further, consider using animation or interactive elements on your website. Just be careful not to go overboard. 2. Make Your CTA Clear and Concise Your call-to-action (CTA) is one of the most important elements of your website. After all, it's what tells visitors what you want them to do next. If your CTA is unclear or buried on your page, people are likely to move on without taking any action. To increase conversions, make sure that your CTA is clear, concise, and easy to find. Use actionable language that tells visitors exactly what you want them to do, and make sure the button or link is visible and easy to click on. You might also want to consider using a CTA that stands out from the rest of your page – for example, by using a different color or making it larger. 3. Keep Content Localized If you want to appeal to a local audience, make sure your content is localized. This means including things like your city or state in your headlines, using images of local landmarks, and mentioning local events. You can also use geo-targeting to show different content to people in other locations. By keeping your content local, you can make your website more relevant to the people visiting it. You may also have improved performance in local searches. 4. Use Testimonials One of the most effective tools is to show prospects that other customers have had a good experience with your product or service. In fact, over 90% of customers read testimonials before making a purchase. You can do this by using testimonials from satisfied customers on your website. Make sure to include the customer's name, location, and photo if possible. 5. Offer Live Customer Support In today's world, people expect to get quick assistance when they need it. If you want to increase conversions, offer live customer support on your website through a chat window or by providing a phone number. According to Zendesk, 85% of surveyed customers are satisfied with live chat support, and 91% with phone support. By offering live customer support, you can answer any questions that potential customers have and make them feel confident doing business with you. 6. Utilize Email Campaigns If you have a list of email addresses from past customers, let them know about any promotions or sales that you're currently running. This is a great way to increase conversions because it allows you to reach out to people already interested in what you have to offer. To make things even easier, you can set up an automated email campaign that will send out messages to your list on a regular basis. 7. Make Things Simple A customer has a problem and needs a solution to their problem – That is sales simplified. When it comes to conversion rates, simplicity is key. If your website or products/services are too complicated, people will likely give up and go elsewhere. So make sure your customer can easily navigate your website to find the information they are searching for. Use straightforward language and avoid using too much technical jargon. 8. Use A/B Testing A/B testing is a hands-on tactic for increasing conversions by testing differen...

TikTok, the latest social media craze, is a phone app that lets users record and share short videos. It's been called the “next Vine” and is especially popular with teenagers and young adults. But what can TikTok do for your business? Here are five ways to use TikTok to grow your business. 1. Use TikTok to Reach a New Audience TikTok has over 500 million active users, so it's a great way to reach a new audience for your business. You can use TikTok to create engaging videos that showcase your products or services, tell your brand's story, and connect with potential customers. If the audience is not finding you as a business, then you have options. If you know how to buy TikTok likes then that will be a good starting point. We all have to start somewhere and many businesses find TikTok a difficult place to get established. This is because it has a very different kind of follower with certain expectations from posts. Even though the followers on TikTok are younger, it does not mean that they will not like your products, or have the available cash to buy them. They may want to buy them for their parents. It is well worth gaining an audience on TikTok to succeed as a business. More so, of course, if your products are aimed at the young. It may then be the first place the young may see your product to then inform their parents about how they would like it for their birthday present or before. 2. Use TikTok to Create Marketing Content TikTok is a great way to create marketing content for your business because it is geared toward creating exciting videos that an audience will appreciate once you have made them. Already they are short to be intended to be attention grabbers, but you can also ensure that they are interesting and informative to have customers coming back for more. Then hopefully buy your product too. A business must first become a trusted entity before people will be likely to buy from it. The more it is seen on TikTok, the more people start to believe it is the one everyone believes in and is buying from. 3. Use TikTok to Drive Traffic to Your Website TikTok can be a great way to drive traffic to your website. You can use TikTok to interest the masses on social media first, and then direct them to your website, with the necessary links displayed. As a platform, Tiktok is ideally suited to video promotion, which is a very attractive way to sell products. Businesses then just need to remember to mention their website details on their TikTok profile and at every opportunity. 4. Use TikTok to Increase Brand Awareness TikTok is a great way to accelerate brand awareness for your business. You can give the impression that a certain brand is trending by giving it the exposure it needs through your TikTok account. 5. Use TikTok to Boost Sales TikTok can be an excellent way to boost sales for your business. You can also use TikTok to promote your website and product through a video and links to buy. You can also use TikTok to drive traffic to your website's online store where all the sales take place. Promotion can start elsewhere to then end up at a website. Do not just rely on SEO to get your website noticed, allow TikTok to help your business too. TikTok is an excellent way to grow your business with its millions of active users. It offers a wonderful opportunity to reach a new and global audience. It is the perfect way to generate marketing content, drive traffic to your website, increase brand awareness, and boost sales. So what are you waiting for? Open a TikTok account or do more with the one that you have.

There is no one way to market a business. In order to be successful, you need to think outside the box and come up with creative ways to reach your target audience. Traditional marketing methods are no longer as effective as they once were, so it's essential to get creative and try something new. The following blog will discuss some of the most effective marketing tactics that you can use to promote your business. Photo by Pixabay 1. Use Social Media to Your Advantage Social media is a powerful tool that can be used to reach a large audience. If you're not already using social media to market your business, you're missing out on a great opportunity. There are several ways to use social media to reach potential customers. For example, you can create a Facebook page for your business and post regular updates. You can also use Twitter to share news and information about your business. If you're not sure how to get started with social media, there are plenty of online resources that can help you get started. In addition to using social media to reach potential customers, you can also use it to connect with other businesses in your industry. This is a great way to network and build relationships. Finally, social media can be used to generate word-of-mouth marketing. If you provide excellent customer service and promote your business on social media, your customers will be more likely to tell their friends and family about your business. 2. Use Content Marketing Content marketing is another effective way to reach potential customers. Content marketing involves creating and sharing valuable content to help your target audience. This can include blog posts, articles, infographics, videos, etc. The goal of content marketing is to provide value to your audience and build relationships with them. If you can create content that is helpful and informative, your audience will be more likely to remember your business when they need a product or service that you offer. To be successful with content marketing, you need to have a plan. First, you need to identify your target audience and what type of content they would find valuable. Once you know who your target audience is, you can start creating content that is relevant to them. It's also essential to promote your content to reach as many people as possible. There are several ways to promote your content, such as social media, email marketing, and paid advertising. 3. Think about the Branding of Your Products Your branding is how customers will remember you. Therefore, you want to make sure that your branding is unique and stands out from the competition. There are several ways to achieve this, such as using unique packaging, offering custom products like a branded ccell cartridge for your vape, and having a solid online presence. If you're not sure where to start with your branding, it's a good idea to hire a professional marketing agency. They will be able to help you create a strong brand identity that will resonate with your target audience. Once you have a strong brand identity, it's essential to promote it across all of your marketing channels. This includes social media, your website, email marketing, and more. By promoting your brand consistently, you'll be able to build brand awareness and loyalty. 4. Offer Promotions and Discounts Everyone loves a good deal, so offering promotions and discounts is a great way to attract potential customers. You can offer discounts on your products or services, or you can run special promotions. For example, you could offer free shipping on orders over a certain amount. Or, you could run a contest where customers can enter to win a prize. When running promotions and discounts, it's essential to ensure that they are relevant to your target audience. Otherwise, you won't be able to attract the correct type of customer. In addition, you need to make sure that your promotions are well-advertised so that people are aware of them. Promote your deals th...

Creating and maintaining a marketing checklist is one of the most important things you can do as a business owner. It's easy to get caught up in your business's day-to-day operations, but you must keep your marketing efforts top of mind. Marketing is an ongoing process that requires consistent attention to stay effective and reach your audience. You're in luck if you're looking for ways to grow your business using a mailing list! There are many benefits to using a mailing list as part of your marketing strategy, including. You Can Build Better Relationships via Emails One of the most significant benefits of using a mailing list is that it provides a constant way to stay in touch with your customers. When someone signs up to receive your emails, you have an excellent opportunity to build stronger relationships with your customers. You can use these emails to engage with your customers, ask for feedback on your products and services, or simply provide more information about your business. If you provide value to your customers via email, they'll be more likely to trust you and be more likely to buy from you again in the future. You Can Spread the Word about New Products or Services Quickly If you introduce a new product or service or have an upcoming special event, you can quickly spread the word to your entire mailing list with just a few clicks. By emailing your entire mailing list, you can reach a large group of people all at once. You can include a short message in your email with a link to a webpage where you can provide more information on the new product or event. This can be a great way to quickly get the word out to your customers and boost traffic to your website. It's a Great Way to Get More Traffic to Your Website If you have a website, using a mailing list can be a great way to get more traffic to it from your customers. By using custom mailing lists, you can provide links to your website and any other web pages that might be valuable for your customers, like your store or contact information. Just be sure to use bulk email verification if you are buying lists from 3rd parties, or scraping information directly from the web. You can also use email marketing services to create an opt-in box on your website. Visitors who click on this box are automatically added to your mailing list, which means you can quickly grow your mailing list with no extra effort. This one-click way to join your mailing list can be a great way to get more traffic and leads to your website, especially if your website is brand new or doesn't have a lot of traffic yet. Emails Can Help You Build Trust and Authority Another great benefit of using a mailing list is that it can help you build trust and authority in your industry. If you send consistent emails to your subscribers, you can use these emails to provide valuable information that your customers would like to read. For example, if you're a financial advisor, you can send weekly or daily emails that include tips on managing your finances, investing, and saving money. You can also send emails that respond to your subscribers' questions. By consistently sending emails over several months or years, you can build trust in your industry and help your customers feel more comfortable seeking financial advice. Bottom Line: It's Worth the Effort! There are many benefits to using a mailing list, which is why we recommend it for almost every business. Email marketing is a great way to stay in touch with your customers, spread the word about new products or services, and build trust and authority in your industry. If you have an email marketing campaign in place, you can use this as an opportunity to grow your mailing list, which can help you reach even more customers in the future.

There are numerous ways to promote your business online, and video marketing is one of the most well-known methods. Video marketing can benefit firms that want to convey a message to a broader audience more efficiently. This can be achieved by creating a company, product, or even advertising videos. However, why should you choose video marketing when there are other options? Well, video marketing has a number of advantages that makes it worthy of your time and money as a business owner. Improved Conversions One of the reasons why video marketing is an excellent option for your business is because it can improve conversions. If your goal is increasing the sales of your business, then it's essential that customers can easily find what they need online. This means that you should create content that's easy and quick to consume. If you create a video, then you can tell your story in a fun way that's easy to digest. This will help customers understand your business and determine the various benefits they can enjoy if they opt for your business. Videos are also great for providing helpful information about products or services. You can use this content to answer common questions or address people's concerns before making purchases. Better Engagement Engagement is key to any business. Videos can be an excellent way to engage customers with your brand because they're more likely to watch and share them. For example, if you make a video about how to use one of your products, people who watch the video may want to share it with other friends or family members who are interested in similar products. This can help increase exposure for your brand and attract new customers, especially if you are using videos on social media. When people see a video, they'll often stop scrolling and watch it. This gives you the opportunity to share your message with them, which can lead to increased engagement and sales. Relatively Low Cost You can create videos at a lower cost than you would for other forms of marketing. For example, it is possible to create an animated explainer video on your own by using free online tools like VEED and Canva. Just remember that higher-quality content will provide better results. The cost of video marketing is affordable, so it's a great way to promote your brand without overspending. Plus, there are many ways to get started with little or no money at all. For example, if you have a smartphone and a few minutes of time each day, you can create videos that showcase your products or services by showing them in action. Video Breaks Through the Clutter In terms of marketing, we can easily say that video is the KING. In fact, the most popular websites today — including Facebook, Twitter, and YouTube — are all driven by videos. But why? The answer is simple: Videos engage viewers more than other types of content. They combine audio and visuals to create an experience that engages viewers' emotions and makes them want more. Additionally, videos have a longer shelf-life than other forms of content. And since they're easy to share across social media platforms, they can go viral. As stated in HubSpot's 2022 State of Inbound Marketing report, videos encourage responses. This type of content generates more responses from viewers compared to other forms of content such as blogs or infographics. They also outperform different types of content to drive traffic back to your site. Video Is a More Creative Option While you can use video for product announcements, behind-the-scenes looks, and other types of informational content, you also have the option to share creative videos with your audience. You can do it through animated explainer videos that help viewers understand complex topics in a fun way. For example, video marketing allows you to tell stories authentically and compellingly. You can create videos that showcase your products or services by showing them in action — and then share these videos on social media platforms like F...

Whether you're a Star Wars fan or not, you've probably heard the term Jedi Mind Trick. Maybe you've wished it were a real thing that you could harness – for good, of course – and use in your marketing. I've got great news for you. While the Jedi aren't real, it is possible to use mind tricks – also known as cognitive biases – to get people to engage with your content and buy your products. All you need is an understanding of how the human brain works. What Are Cognitive Biases? A cognitive bias is an innate flaw in reasoning. What's useful about cognitive biases is that they are something we all share. We are all susceptible to them and that's what makes them effective for marketing. What's especially interesting about cognitive biases is that they can work on us even if we understand what they are and are on guard against them. It is possible to avoid them, but it takes work and a real commitment to seeking out alternate points of view to do so. There's a field of marketing known as neuromarketing that is designed to use psychology to “hack” buyers' brains. Keep reading to learn about some of the cognitive biases that can be useful in marketing and tips on how to use them to grow your audience. The Bandwagon Effect The Bandwagon Effect has historical roots. Originally, the bandwagon was a parade float where a band played, and spectators would be encouraged to jump on the bandwagon. The implication was that the people on the bandwagon were having more fun than those who were on the sidelines. Over time, the term became useful to describe the behavior in voters in the waning days of a political campaign, when people who were on the fence decided to vote for the person who seemed likely to win. A similar thing happens when a professional sports team is on the road to a championship and suddenly, people who never cared about them become avid fans. You can harness the bandwagon effect by highlighting the popularity of your company or its products and services. Some ways to do that include touting the number of people who have visited your site, the number of downloads, or using a slide-in that announces each sale that you make. That last one is often used on landing pages and it's extremely effective. The Reciprocity Bias We have all experienced reciprocity bias. It's what happens at the holidays when someone gives you a gift and, even if you've never exchanged gifts with the person in question, you feel a need to give them something in return. When someone gives you something, you want to give back. In marketing, there are many ways to trigger the reciprocity bias. One popular method is to create a lead magnet that you give away for free in return for a visitor's email address. Another way to use reciprocity to build your audience is to give away a free sample of your product. Samples are inexpensive and don't cost much to provide but they trigger a desire in the recipient to make up for the fact that you gave them something for free. The easiest way for them to do that is to buy your product. You can use this bias with services as well. Many online software providers give away a free trial to get people to buy a subscription. The Scarcity Effect The scarcity effect is something people talk about every day. You've heard of FOMO! It's the fear of missing out and it's one of the most powerful cognitive biases to use in marketing. When people know something isn't going to be around for long – or it's available in limited numbers – they are more likely to buy it than they would be if they believed there was an unlimited supply. We have all done it. Even when there's something we might not love, we start to wonder whether we'll want it in the future and imagine how sad we'll be that we didn't take the opportunity to get it when we could. You can use scarcity in your marketing in a variety of ways. A limited-time offer is a great way to introduce a sense of urgency to a deal. The same is true of a limited edition product. A lot of s...

Whether you're a Star Wars fan or not, you've probably heard the term Jedi Mind Trick. Maybe you've wished it were a real thing that you could harness – for good, of course – and use in your marketing. I've got great news for you. While the Jedi aren't real, it is possible to use mind tricks – also known as cognitive biases – to get people to engage with your content and buy your products. All you need is an understanding of how the human brain works. What Are Cognitive Biases? A cognitive bias is an innate flaw in reasoning. What's useful about cognitive biases is that they are something we all share. We are all susceptible to them and that's what makes them effective for marketing. What's especially interesting about cognitive biases is that they can work on us even if we understand what they are and are on guard against them. It is possible to avoid them, but it takes work and a real commitment to seeking out alternate points of view to do so. There's a field of marketing known as neuromarketing that is designed to use psychology to “hack” buyers' brains. Keep reading to learn about some of the cognitive biases that can be useful in marketing and tips on how to use them to grow your audience. The Bandwagon Effect The Bandwagon Effect has historical roots. Originally, the bandwagon was a parade float where a band played, and spectators would be encouraged to jump on the bandwagon. The implication was that the people on the bandwagon were having more fun than those who were on the sidelines. Over time, the term became useful to describe the behavior in voters in the waning days of a political campaign, when people who were on the fence decided to vote for the person who seemed likely to win. A similar thing happens when a professional sports team is on the road to a championship and suddenly, people who never cared about them become avid fans. You can harness the bandwagon effect by highlighting the popularity of your company or its products and services. Some ways to do that include touting the number of people who have visited your site, the number of downloads, or using a slide-in that announces each sale that you make. That last one is often used on landing pages and it's extremely effective. The Reciprocity Bias We have all experienced reciprocity bias. It's what happens at the holidays when someone gives you a gift and, even if you've never exchanged gifts with the person in question, you feel a need to give them something in return. When someone gives you something, you want to give back. In marketing, there are many ways to trigger the reciprocity bias. One popular method is to create a lead magnet that you give away for free in return for a visitor's email address. Another way to use reciprocity to build your audience is to give away a free sample of your product. Samples are inexpensive and don't cost much to provide but they trigger a desire in the recipient to make up for the fact that you gave them something for free. The easiest way for them to do that is to buy your product. You can use this bias with services as well. Many online software providers give away a free trial to get people to buy a subscription. The Scarcity Effect The scarcity effect is something people talk about every day. You've heard of FOMO! It's the fear of missing out and it's one of the most powerful cognitive biases to use in marketing. When people know something isn't going to be around for long – or it's available in limited numbers – they are more likely to buy it than they would be if they believed there was an unlimited supply. We have all done it. Even when there's something we might not love, we start to wonder whether we'll want it in the future and imagine how sad we'll be that we didn't take the opportunity to get it when we could. You can use scarcity in your marketing in a variety of ways. A limited-time offer is a great way to introduce a sense of urgency to a deal. The same is true of a limited edition product. A lot of s...

Pay-Per-Click advertising, or PPC, is one of those marketing techniques that work, however many people scratch their heads at the exact reason why. The fact is that “paid” advertisements are often completely overlooked; however companies are earning thousands of dollars in revenue from customers who are navigated to their page by these very PPC ads. So what is the motivation behind this migration? The following reasons are some of the top motivators that encourage customers to click on a PPC ad. Indirect Attention In many cases a PPC advertisement catches the attention of viewers due to the fact that it is something that interests them. This can be while consumers are reading a news article or e-magazine or an ad that is only relatively related to their initial inquiry. However, because the ad is interesting, they click anyway. This is why targeting niches that may are relevant to your product is so important. It provides an avenue for consumers who are already interested in what you are offering. Relevancy The fact is that if the PPC that pops up is most relevant to their search, chances are they will click it. If you include a picture with your ad, this can be even more beneficial to your click potential. The most prevalent PPC Company, Google, provides a quality score system that makes the system work for both advertisers and consumers. They only provide the best matches for the given keywords. This means that the ads that are provided are likely to get clicked due to their relevance of the search in question. Is It an Ad? One of the main reasons that PPC advertisements are so successful is the fact that Internet searchers do not realize that it is an ad. There are many users that are unable to distinguish between organic search engine results and paid advertisements. After all, they would not have searched for anything if they did not want to find results. If your ad matches their inquiry best, chances are it will get clicked. The fact is that PPC advertising can be beneficial no matter the size of your business. Some of the main reasons that this advertising and marketing campaign is so successful are due to the following reasons: You can measure the success of your campaign. If it isn't working you can change your technique, or discontinue it completely. It can work for you. The flexibility of PPC makes it appealing to many different types of businesses. Provides faster results than traditional SEO methods. It provides conversions for your site you may not have had access to before. Chances are your direct competition has already invested in PPC. Learning effective PPC methods can be difficult; however once you get the hand of it you will see huge returns on your investment. Instead of having to wait around to show up at the top of search engine results, it will be there instantly.

If you truly want to see your social media marketing campaign take off, you need to learn how to share. When you can increase the number of shares that your content and sites receive through social media, you will substantial growth in traffic, as well as conversions. Not only will the ability for visitors to share your content receive more traffic, you will also increase your rank in search engines. With so many appealing benefits why wouldn't you learn to share? Use the following strategies to ensure that the share buttons on your content are visible, available, and enticing to your visitors. How do you accomplish this? Use the following tips: Ask Nicely You may underestimate this tip. However, the fact is that chances are your visitors will not automatically think “I want to share this.” You have to encourage them to do so. Simply place the phrase “please retweet” or “please share.” This will prompt visitors to act. Also, ensure you are offering useful information; otherwise even asking nicely may not work. Make Sharing Obvious If your visitors have to search for your share buttons, chances are you will have limited shares. Instead, make sure they are visible on your page to ensure that you receive superior clicks. There are even website design techniques you can use to ensure that your social media buttons travel up and down the page as visitors do. Make Sharing Appealing You need to ensure that the share buttons are visible, but more importantly attractive and enticing to your visitors. In most cases a person will not want to be the first one to share your information. Therefore, you should take time to share it yourself and get some of your friends and family to do so, as well. This will make the share option much more appealing to your visitors. Build a Brand that is Worth Sharing There are certain names and brands that when you see them you think “Now that is something I need to read and share.” This is because they have established themselves as an Internet authority. While it may take work, you can achieve this, too. Step 1: Only provide valuable, researched and quality information on your posts. Step 2: Frequent other blogs. Make posts, start conversations and build relationships. Pretty soon you will have readers who want more of what you have to say. Step 3: Make yourself accessible. This may mean going out, speaking about what you have to offer and become a person, not just a website. People like to follow people, not computers. Step 4: Only focus on one social media site at a time. While it may be tempting to jump in and try to grow all of your social media sites, you should focus on one at a time, to ensure you grow it to the optimum potential. When it comes to sharing the information you post, this can be a powerful tool to grow your business. However, to get your visitors enticed and encouraged to do this, ask, do it yourself, and make it visible and appealing. This will help grow your traffic, and your bottom line.

You have decided to launch a website for a product or service that your business is currently providing, only to realize that a mere description of the product (or service) and some hyperlinks are not sufficient enough to warrant success in reaching your target audience. Your website suffers from low visitor count and as a consequence, your profit and sales do not reach their true potential. The reason for this is that you are not properly taking advantage of the greatest marketing tool out there; the Internet. What is required for a business website to be successful? Here is where content writing comes into the equation. Content writing is writing with the purpose of reaching specific target audiences in order to: a) inform readers about a specific product or service offered by your business, b) promote your product or service in any way conceivable; For example, content writing could suggest possible usage of a product outside its “normal” perceived or advertised uses, and most importantly c) to ultimately sway the reader towards making a purchase. Good content writing or its absence thereof can make or break an online business. In order to achieve said goals, content writing needs to be creative, fresh, engaging and informative. Content however, need not be directly limited to your product. It can be content that is indirectly relevant to your business yet relevant enough to guarantee visitation to your website. A high visitor count does not only guarantee high target-audience accessibility and readability, it also comes with many other benefits. Other successful online businesses might want to affiliate with your business and could bring even more readers to your website, or online ad agencies would want to place advertisements on your website for a fee, thus making your whole online venture even more profitable. A website needs to be constantly active and “alive”, meaning that it must be updated with new and relevant content on a frequent basis to draw in more potential readers/customers and keep old customers visiting. A business must not solely focus on new customers alone, because the truth of the matter is that a satisfied and engaged customer is a returning customer. Another important thing to know about successful content writing, is how to choose and include the most sought out search-engine keywords into your content according to keyword density and other relevant factors. This will enable your content to appear in the search results of a user searching Google, or any other search engine of their preference for something that is relevant to the product or service you are selling. Relevance is key to success. If your business is following an Integrated Marketing Communications approach and strategy, it is a wise tactic to coordinate your website's content with the Advertising, PR and Social Media marketing departments. These techniques and management of IMC, can be quite successful if all of the departments responsible for promoting your product work in unison and harmony.