Podcasts about Bing

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Latest podcast episodes about Bing

Being Beautifully Honest Podcast
Victim Files $50 Million Lawsuit Against Walmart | Claims She Made SEVERAL Reports Against Bing Before Fatal Actions

Being Beautifully Honest Podcast

Play Episode Listen Later Nov 29, 2022 7:49


This story is another tragedy in the lists of tragedies involving the mentally disturbed/ill and weapons, and now it appears that Walmart may have known more that could have possibly prevented this situation from happening, as one of the employees has filed a $50 Million lawsuit against the store because of her previous warnings and complaints she filed with upper management against the offender.Thanks for joining me on the Being Beautifully Honest channel! Leave a comment, like & subscribe for more and check out my other videos.Get your Byte Aligners For a Discount of $100 off and 75% off an impression kit! http://fbuy.me/v/ewill_1Build your credit and earn reward points with your debit card! Check it out and you'll get 50,000 points ($50) if you sign up: https://extra.app/r/ELZABG2EGVJYour beautiful skin is waiting at www.inezelizabethbeauty.com and enter the code PERFECT10 for 10% off your first order! Professionals, get THE BEST INDIVIDUAL EYELASH EXTENSIONS ADHESIVE here! https://temptinglashes.com/product/individual-eyelashes-adhesive-ravishing/ Join me on my other platforms!WEBSITE: WWW.BEINGBEAUTIFULLYHONEST.COMPODCAST: bit.ly/thebbhpcastSUBSCRIBE TO MY OTHER CHANNEL AT bit.ly/ytcmobeauty#walmartshooter #chesepeakewalmart #dailymailuk

CarrotCast | Freedom, Flexibility, Finance & Impact for Real Estate Investors
From Six-Figure W9 to Full Time Flipping While Making an Impact w/ Will Harvey & Dan White

CarrotCast | Freedom, Flexibility, Finance & Impact for Real Estate Investors

Play Episode Listen Later Nov 29, 2022 48:30


In this episode we cover:How Will & Dan used Carrot to get their first few leads & deals, including $120k profit from a Bing.com SEO leadHow they're standing out as house flippers in a competitive market (northern Virginia)A powerful, simple tool they've created for investorsHow they're using profits from their real estate business to save & improve the lives of others. It's Impact month at Carrot. Learn more at Carrot.com/Impact

The_C.O.W.S.
The C. O. W. S. Compensatory Call-In 11/26/22 #AvoidWalMart

The_C.O.W.S.

Play Episode Listen Later Nov 27, 2022


The Context of White Supremacy hosts The Context of White Supremacy hosts the weekly Compensatory Call-In. We encourage non-white listeners to dial in with their codified concepts, new terms, observations, research findings, workplace problems or triumphs, and/or suggestions on how best to Replace White Supremacy With Justice ASAP. This weekly broadcast examines current events from across the globe to learn what's happening in all areas of people activity. We cultivate Counter-Racist Media Literacy by scrutinizing journalists' word choices and using logic to deconstruct what is reported as "news." We'll use these sessions to hone our use of terms as tools to reveal truth, neutralize Racists/White people. #ANTIBLACKNESS There are no holidays from gun violence and killing in the System of White Supremacy. The Chesapeake, Virginia Walmart was the location of one of the more recent mass shootings. A 31-year-old black male, Andre Bing, is accused of having killed 6 people and taken in his own life in the carnage. Four of the six fatalities appear to be non-white people to Gus. Bing is alleged to have written a "death note" accusing his co-workers of mocking him and calling him cannibal serial killer "Jeffrey Dahmer." Speaking of White traditions, while Jerry Jones's Dallas Cowboys hosted a home tackle football game on Thanksgiving Day for the 56th time since 1966, a Washington Post report showcased a 1957 photograph of a teenage Jones amongst a gang of White Supremacists who are verbally abusing a small group of black students attempting to "integrate" an Arkansas high school. Jones said we're bringing up old stuff and he was just "curious." While the planet focuses on the World Cup in Qatar, black soccer players are constantly subjected to Racial threats and humiliation on social media. Elon Musk, and Whites in general, seem unwilling and/or uninterested in stopping the vitriol. #JohnCrawfordIII #TheCOWS13 INVEST in The COWS – http://paypal.me/TheCOWS Cash App: https://cash.app/$TheCOWS CALL IN NUMBER: 720.716.7300 CODE 564943#

The_C.O.W.S.
The C. O. W. S. Neutralizing Workplace 11/25/22 #Virginia #JohnCrawfordIII #GiftOfFear

The_C.O.W.S.

Play Episode Listen Later Nov 26, 2022


The Context of White Supremacy hosts the weekly forum on Neutralizing Workplace Racism. It's 'negro friday' in many parts, so many people are given time away from the plantation to brawl and loot at the department stores. Some venues may have added security after a non-white Walmart employee reportedly killed six workers and took his own life at a Chesapeake, Virginia store. It's alleged that suspected gunman Andre Bing had conflict with other co-workers and was described as "weird," although no one reported concerns that Bing might become violent. Once again, we read Gavin De Becker's The Gift of Fear, he writes that most often, co-workers often display early signs of their malicious intent. Be alert for colleagues who are angry, unprofessional and/or confrontational in the workplace. #IsYourCoWorkerPaytonGendron #TheCOWS13 INVEST in The COWS – http://paypal.me/TheCOWS Cash App: https://cash.app/$TheCOWS CALL IN NUMBER: 720.716.7300 CODE 564943#

fear code walmart workplace gift context cows white supremacy bing chesapeake neutralizing neutralizing workplace racism thecows cash app thecows call in number
Turkish Stories
Köroğlu Destanı / Turkish Stories C1

Turkish Stories

Play Episode Listen Later Nov 24, 2022 4:53


Köroğlu Destanı Bir söylenişe göre, Tokat köylüğünden olan Yusuf, Bolu Beyinin seyislerinden biri idi. Yıllardan bir yıl at cambazları Bolu pazarına geldiklerinde Beye haber saldılar; -Buyursun beğendiği atı alsın, dediler. Bolu Beyi at beğenmeye seyis Yusuf'u yolladı. Yusuf attan iyi anlardı: -Var, bir yağız at beğen getir, dedi. Yusuf, pazara vardı, bir at seçti. Üstüne bindi. Dağın yolunu tuttu. Ne var ki, Sünbülpınar'a geldiklerinde at direndi. Seyis ne ettiyse at dereyi geçmedi. Yusuf geri döndü, başka bir yağız at seçti. O da Sünbülpınar deresini geçemeyince bu kez bir çelimsiz ata bindi. O at bir atlayışta dereyi geçti. Ama konağa geldiğinde atın çelimsizini seçtiği için Bolu Beyi, Yusuf'a çok öfkelendi. Yusuf olup biteni açık açık anlattıysa da kâr etmedi, öfkesi yatışmadı. Bey, cellâtları çağırdı, Yusuf'u gösterdi: -Tez bu adamın gözlerini oyun, dedi. Sonra da getirdiği uyuz ata bindirip koyuverin, gidebildiğince gitsin, dedi. Cellâtlar, Bolu Beyinin emrini yerine getirdiler. Gözlerini oyduktan sonra Yusuf'u çelimsiz ata bindirip yola saldılar. Onu kaderiyle baş başa bıraktılar. Yusuf, yüreğinden: Hey ulu Allah'ım, beni köyüme kavuştur, diye dua eder. Allah, kör Yusuf'un duasını, yakarışını kabul eder. Çelimsiz at günün birinde onu köyüne ulaştırdı. Konu komşusu Yusuf'u tanıdı. Başından geçeni dinleyince ona çok üzüldüler. Yusuf'un delikanlılık çağında bir oğlu vardı. Adına Ruşen Ali derlerdi. Babası, kör olup köye geldikten sonra ona Köroğlu demeye başladılar, asıl adı unutuldu. Köroğlu, babasının kör gözlerinin acı hikâyesini öğrenince Bolu Beyine can düşmanı kesildi. Daha o gün, içinden: -"Bolu Beyi, Bolu Beyi! Ben bunu senin yanına komam"! diye ant içti. Yusuf da öcünü almaya kesin kararlıydı ya, asıl oğluna güveniyordu. Kör Yusuf, bir gün oğlunu yanına çağırdı: -Şu bizim ahırın her yanını keçe ile iyice mıhla. Öyle ki, rüzgâr girecek iğne deliği kalmasın. Kır atı da orada bir yıl güzelce besle, dedi. Oğlu, babasının dediğini yaptı. Aradan tam bir yıl geçti. Yusuf, atı ahırdan çıkarttırdı. Oğlunu üstüne bindirip çamurlu avluda üç kere koşturdu, sonra da ayaklarını yokladı. Baktı ki, çamur yapışmış: -Oğlum, at daha tavını almamış, bir yıl daha besle, dedi. Yusuf, istiyordu ki at çamurun üstünden bir yel gibi uçsun, ayağına zırnık çamur bulaşmasın. İkinci yıl atı yine denedi, bu kez beğendi: -Tamam oğul, şimdi birlikte yola koyulalım, dedi. Kör Yusuf, oğlunu iki yıldır beslediği ata bindirdi. Kendi de başka bir ata bindi. Yola çıktılar, yüzlerini kuzeydoğuya çevirdiler, ta Aras ırmağının kıyısına vardılar. Irmağa vardıklarında Yusuf, oğluna şunları söyledi: -Bak oğlum, Bingöl Dağlarının karları su olup bu ırmağa dökülür. O sularla üç köpük inecek. Köpükleri görünce bana bildir ki, ben o suyu içeyim. Köpüklerden biri benim gözlerimi açacak, öteki gençliğimi geri getirecek, üçüncü köpük de Bolu Beyinden öcümü alabilmem için bana gerekli gücü verecek, dedi. Aras'ın suları bekledikleri köpükleri art arda getirdi. Ama delikanlı babasına duyurmadan köpüklü suları kendisi içti, babasına da "istediğin su, bu sudur." diye köpüksüz su içirdi. Kör Yusuf oğlunun bir oyun ettiğini hemen sezinledi, ama üstelemedi. O köpüklerden biri, yiğitlik, biri ozanlık, biri de ölümsüzlük sağladı Köroğlu'na... Derleyen: K. Zeki GENÇOSMAN

Judy Garland and Friends - OTR Podcast
Bing Crosby Podcast 1952-11-20 (Ep07) Guests Dinah Shore, Joe Venuti, Gordon MacRae's Railroad Hour 1952-11-17 Ep216 On Your Toes

Judy Garland and Friends - OTR Podcast

Play Episode Listen Later Nov 23, 2022 71:29


An entertaining evening with Bing, Dinah, and Gordon MacRae!

Jack Benny Show - OTR Podcast!
Bing Crosby Podcast 1947-11-19 Barry Fitzgerald and Dorothy Kirsten, Al Jolson 1947-11-20 (261) Charles Boyer, Jimmy Durante 1947-11-26 Thanksgiving Show

Jack Benny Show - OTR Podcast!

Play Episode Listen Later Nov 21, 2022 99:31


Jimmy Durante has a Thanksgiving show! Bing and Al are fun too! To help us support the podcast on a monthly basis with great benefits go to the below link: https://www.patreon.com/user?u=4279967 To make a one time donation go to the link beow: https://www.paypal.com/cgi-bin/webscr?cmd=_xclick&business=buckbennyotr%40gmail.com&item_name=PODCAST+donation&no_note=1&no_shipping=1¤cy_code=USD&tax=0&return=https%3A%2F%2Fwww.podomatic.com%2Fpodcasts%2Fjack-benny

Judy Garland and Friends - OTR Podcast
Judy Garland Podcast 1946-11-27 Bing Crosby Show with Guest Judy Garland (Mindi)

Judy Garland and Friends - OTR Podcast

Play Episode Listen Later Nov 20, 2022 33:48


Let's jump ahead to a thanksgiving episode with Judy and Bing!

Vassals of Kingsgrave
VOK 733 – Soccercast – World Cup Preview

Vassals of Kingsgrave

Play Episode Listen Later Nov 17, 2022


Join Noah, Bina007, Bing and Neil for a discussion about the controversy surrounding Qatar as hosts; the likely results of the group stages; who will win the tournament and the Golden Boot. [MP3] Download or play this episode directly[Archive] View this episode's … Continue reading →

Judy Garland and Friends - OTR Podcast
Bing Crosby Podcast 1952-11-13 (Ep06) Dinah Shore, Joe Venuti and Gordon MacRae's Railroad Hour 1952-11-10 Ep215 Dearest Enemy

Judy Garland and Friends - OTR Podcast

Play Episode Listen Later Nov 17, 2022 62:31


Bing and Dinah Shore always have a good time and then Gordon MacRae's Railroad!

This Is Important
Ep 110: Feet And Yeet

This Is Important

Play Episode Listen Later Nov 15, 2022 55:19


Today, this is what's important: Kyle is back, Adam's feet, new dictionary additions, Wheatus, Seekr, Elizabeth Holmes, walkie-talkie talk, Adam's groin issues, McDonalds, The Lonely Island, Gallagher, and more. See omnystudio.com/listener for privacy information.

8 More Than 92
Where is Harrison? Part one!!!

8 More Than 92

Play Episode Listen Later Nov 13, 2022 73:20


This week on The 8 More Than 92 Podcast James is missing on Deployment and Najee brings on a few guess for part one of some interesting conversation. We are joined by Miss Drako, Big Fetti, Quin, and Bing to talk about topics like should transgender have to tell what gender they are when dating someone new, who is as big as lil Wayne was in his prime, emasculation men, Elon buying twitter and more...... As Always this is The 8 More Than 92 Podcast, where we always keep it

Dulcimerica with Bing Futch
Episode 622 - “Bring a Torch, Jeanette Isabella”

Dulcimerica with Bing Futch

Play Episode Listen Later Nov 11, 2022


 Direct DownloadIt's time for some Christmas tunes and Bing kicks things off with this great 17th century French carol. Download the free tablature here: https://www.patreon.com/posts/74460182 Bing Futch is endorsed by Folkcraft Instruments, V-Picks and Zither Stands.Enjoy "Dulcimerica"? Consider supporting the program by becoming a patron!

LinkedIn Ads Show
LinkedIn Ads Top Plays & Strategies - Ep 77

LinkedIn Ads Show

Play Episode Listen Later Nov 11, 2022 16:43


Show Resources Here were the resources we covered in the episode: How to Analyze Your LinkedIn Ads in Excel How to Evaluate Your LinkedIn Ads AB Tests in Excel NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Show Transcript Get ready for some killer LinkedIn Ads strategies, because we asked the community for their favorite LinkedIn Ads plays, and you delivered on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! We reached out to you, the LinkedIn Ads community, to ask you about your favorite LinkedIn ads plays. We're looking for those strategies that you're using daily to build and optimize for the best performance. In the news, I want to let you know about a couple of YouTube videos that we published. One is a full walkthrough within Excel on how to analyze your individual LinkedIn Ads, how your creative performance is. Another is all about how to evaluate your LinkedIn Ads AB tests within Excel. If you're not already following our YouTube channel, go subscribe there. I put the links down below in the show notes. Because those are something that you can follow along with, right as you're building the reports yourselves, and do better reporting better analysis for your company for your clients. They're directly actionable, and I think you're gonna love them. I've been asking, pleading for you marketers to leave reviews for the show, because I'm sure you know, the reviews are a big part about how people find out about the podcast. I wanted to give a huge thanks to several of you who stepped up and did it recently. I sincerely appreciate it. It makes the effort to design and create these episodes totally worthwhile. It's pretty hard for me to look at someone's Apple podcasts username, and try to figure out who they are. So feel free to reach out to me if I'm calling you out and you want me to let everyone know who you are. Okay, so Marketer Martina, she says, "Concrete actionable insights. I had been responsible for audience strategy and segmentation for years, but only recently started owning LinkedIn as a channel. When our results took a nosedive. I knew I needed to get more in depth insights into best practices than what LinkedIn is training courses offer. I found this podcast and it has been a lifesaver, offering easy to digest information with concrete actionable insights that can be immediately put into action. Thank you, AJ, for sharing all of your knowledge with us." Martina, I really appreciate the kind words that's exactly what we're going for here. We also had Brandon Chesnutt from Identity. He left a review that said, "One of the best resources for b2b marketers. If you're a B2B marketer looking to tap into the power of LinkedIn ads, don't waste any more time and subscribe to the LinkedIn ad show right now. I have a regular rotation of awesome marketing and communication podcasts in my feed. And I'm always excited when a new episode of the LinkedIn Ads Show pops up. AJ does a fantastic job of taking important LinkedIn ad topics from the very broad to the very niche and breaking down digestible and actionable takeaways. I'm regularly sharing links to episodes in our agency Slack channels, and utilizing many of the best practices highlighted with our clients." Thanks so much, Brandon, I really appreciate that. If this show is able to offer you up direct takeaways that you can go and put into action today. That's my goal. Makes me very happy. 3:05 So back to LinkedIn Ads plays. Here's the play that I shared to open up the conversation. I said, when launching ads start by manually bidding for clicks, then if your ads proved to consistently generate a click through rate that's two to two and a half times the average then switch to bidding by impressions. The reason this works is because you've proven to the platform that you can generate clicks at a healthy rate. Switching to impressions bidding mass distributes your ads to maximize reach and click volume at your consistent click through rate, which can help decrease costs. Now I have a really cool YouTube video to share with all of you that's going to be popping up here in the next couple of weeks. So again, make sure you're following our YouTube channel. But in it, I actually go into the math whether it's going to be cheaper to bid by cost per click or by the impression and how to figure out how competitive an audience really is. I also share the secrets to why it's the click through rate that's two to two and a half times the average. So you're definitely not going to want to miss that. So then I finished up this post with what's your favorite LinkedIn ads play? What's worked well for you and what were the results. I'd love to feature you on an upcoming episode of the LinkedIn Ads Show to drop a comment below. And I'll share your experience in the episode. Then we had so many of you sharing. We had shares across all social channels so we've compiled them here, and I'm going to share them right now. 4:23 We had Paul Fairbrother, who is a paid social specialist at HootSuite. And he shared, "I have a client where we weren't getting anywhere with lead gen. The cost per click was averaging $35 Canadian. I think part of the issue was that it was a case study more suited to later in the funnel. So we added in a video as the first touch with prospects optimizing for video views. Then by building a 25% video view audience, I remarketed them with a case study and got the CPC down to under $2. LinkedIn now offers lots of options for building simple two step funnels. So it's worth having a play with them if other strategies aren't working." You nailed it, Paul. I think LinkedIn is retargeting has become incredible in the last couple years, and I would highly suggest anyone to go follow Paul's advice. Then we had Nayan Prakash, who runs all kinds of paid media at a company called GMR web team out of India, he shared two plays number one, running a sponsored message ad and layering it with an ABM strategy for Account Based Marketing. It's one of my favorite plays in LinkedIn Ads. This ad type works best while using an existing database of target companies or contacts. And this campaign type won't be very effective in generating bottom of funnel leads, but helps them in grabbing decent top of funnel leads with some lead bait. In our case, we use the free scanner tool, which he then uses to introduce more about the brand, which then leads to taking those warm leads to the drip funnel. Here's what we basically did. First, we uploaded two different lists, one compatible for the company list, and another for the contact list. Then we segmented multiple campaigns based off of company sizes separately for both lists. That's it, those segmented campaigns helped in assessing which one was giving fruitful results and continuing with that one. While in the testing phase, back in December of 2021, the cost per lead used to be around $100 to $110 without segmentation. After segmentation, it reduced to 60 to $70. The open rate used to roam around 35 to 45%. So Nayan, I like a lot about what you're talking about. We found in a lot of cases sponsored message ads are very, very expensive. But when you're going after a very specific kind of person, especially with lists like you're doing and offering them something that feels like a personal invite, making them feel like a VIP, they really can perform quite well. His next play he said for sponsored single image ads. One thing that I personally love is retargeting those LinkedIn users who've already engaged with our other ad copy whether they liked the ad commented shared or clicked any of the links. LinkedIn will smartly chase them. And yes, I 100% agree with you AJ that this retargeting will be more accurate than website visits retargeting. Even the CPC ranges lesser when compared with the campaign having job title targeting. Not only this, but with retargeting, we start networking with engaged users through an organic approach, and a LinkedIn connection building strategy. We've seen a few assisted conversions while following this approach, and are still measuring the effectiveness of how far it will help. This strategy helped us to combine the paid and organic approach making the investment more worthwhile. In one case, one of our clients prospects got tired of seeing the retargeting ads of our clients brand, and finally ended up signing a contract with them. This literally made us laugh. So Nyan, I love this, especially love the retargeting aspect around single image ads. This is a new feature that we have. And I love the way that you're combining it with an organic strategy. And we had Adam Dolan who's the co-founder at First Spark Digital out of San Diego, California. And he said, "Love me some text ads. It's an underutilized ad inventory on the platform makes it easy for small brands or larger to maintain brand awareness at a very low cost, in most cases free. Plus, when you do get a click, you typically get to see good intent. And he followed up with interesting strategy with the bidding switch from impressions to clicks. Thanks for sharing." Adam, I 100% agree with you on text ads, they are hugely underrated and I love them, I would highly recommend running them alongside anything that you're running on, especially sponsored content. Here's a quick sponsor break and then we'll dive into at least three more play. The LinkedIn Ads show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 8:34 If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end. At B2Linked though, we've cracked the code to maximizing ROI while minimizing costs. Our methodology includes building and executing LinkedIn Ad strategies, customized to your unique needs, and tailored to the way that B2B consumers buy today. Over the last 11 years, we've worked with some of LinkedIn's largest advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call today at B2Linked.com/apply. We'd absolutely love to get to work with you. Alright, let's jump into our next play. We had Alexander Krastev, and he's the founder of a company called Bookmark out of Bulgaria. He responded to my play about first bidding by click and then switching to bidding by impressions when you get a high enough click through rate. And he said, "Great, I usually do a similar switch with the bidding strategy. First with maximize bid, and later if the max is too high with manual, but AJ, does the CTR remain relatively similar after you switched impressions?" So it sounds like Alexander does this the opposite way that I suggest. I start out by bidding by the click because that's generally the cheapest And then I switch over to maximum delivery when I see high click through rates, but you can go the opposite way, just like Alexander was talking about. He brings up a good question here, does your click through rate remain relatively similar, regardless of how you bid? And the answer to that is usually yes. If your ads are performing really well, when you're bidding by a cost per click, you generally have a good relevancy score associated with your ads with your campaign. And so LinkedIn is putting you in really good ad inventory, meaning usually higher up on the page. That way, when you switch to maximum delivery, you end up also getting really good inventory, because this is inventory that LinkedIn knows it's getting paid for, regardless of how the ads perform. So it usually puts it high up on the page, especially because maximum delivery is a really aggressive bid. It basically bids as high as it can on CPM to fill your budget. Where I see this differ. If your ads, while you're bidding by the click end up performing really poorly, let's say at or below the benchmark, click through rate, then you may end up having your ads fall into bad inventory further down the page, in which case, maximum delivery would actually put you in better inventory. But you would also pay a heck of a lot more per click. So it's definitely something you'd have to balance. Then we had Adriaan Boot, from Impactful in the Netherlands. He shared, "We actually see text links work really well, when advertising on LinkedIn. Text links bring in very high quality clicks for a very reasonable cost per click." And Adrian, what I'm imagining you're talking about is using text ads, just like Adam was mentioning,. We see them perform really well as well, but I totally understand why other advertisers may avoid using them. Simply because when you put the campaign together, it's not going to spend very much unless you have a pretty large audience. And so you might not think that there's anything going on. But like Adam mentioned, it does a really good job of keeping your brand in front of people. And it costs next to nothing, because it's the cheapest click that you can pay for on LinkedIn. At least in North America. We do see in some parts of the world text ads are actually more expensive than sponsored content. 12:06 Finally, we had Meiki Tanious. He is a growth hacker out of Boston for a company called Scalewhale. And he shared if you're doing B2B, an underrated LinkedIn Ads play is to use the Microsoft ads integration that was released a couple years ago. You can actually target users on Microsoft ads based on their LinkedIn. So your next question might be well, who uses Bing? But a lot of enterprise companies might be forced to use it due to a full Microsoft setup by IT with Office 365 plus Azure. And then as you might imagine, Bing Ads CPCs are much cheaper than LinkedIn Ads. Meiki, I totally hear you there. I was really excited when I heard Microsoft was coming out with the integration. And last I checked, you could really only target by some really broad things. You do get company name, which is cool. But job function and industry, I think were the other two that you could target by. So a little difficult to get super targeted. But you're right, the CPCs are so much lower. Meiki also mentioned, "Something else I've noticed that works really well is doing organic type targeting strategies. If you're running ads on LinkedIn, you're not reaching the same scale as the DTC meta campaign spending less and instead investing in OPS plus automation can make your ads way more effective. An example is instead of a lead form ad that everyone's used to test viral ask posts speaking to the audience's problem, like talking about how HIPAA is a pain in the butt and offer to DM people a free playbook or guide. If they wind up commenting on the post. Ask some people that you know, to comment and react to it to show engagement, then boom, you'll get people commenting. Then have an ops person automate the message sent to each user with the lead magnet and use a CRM to manage the ensuing conversations." Meiki, I absolutely love what you talked about with offering people content for commenting. This is something that we internally call comment gating. And it's a lot of work, if you're going to do it manually. Like you're talking about if you're using automation, that's great. As a LinkedIn partner, though, I can't recommend automation because it's against their terms. But we have done this both for clients and for ourselves. Comment gating is really cool way of not only getting a lot of cheap leads, but also growing your network with a bunch of really interested and targeted people. I asked Meiki for a follow up and just said, Hey, how are these strategies working for you? And he responded, "The Microsoft ads integration has worked really well for me when targeting ads at large and enterprise sized businesses. CPCs can go below $2 For desirable keywords, which is huge compared to LinkedIn's costs. Smaller B2B businesses I haven't tested this with, but I'd imagine there's not as much volume due to not being forced to use Bing. Then the organic strategy, he got to run for two different clients. It was massively successful compared to lead ads and landing pages in both instances. It comes from one of my greater philosophies, most people want an organic experience. If your ad doesn't feel natural, your customers are trained to ignore it." Meiki, I couldn't have said it better. Well done. All right, I've got the episode resources for you coming right up. So stick around Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 15:22 Okay, like we talked about in the episode, down in the show notes, you'll see two links, going to the YouTube videos, where I walk you through exactly how to do certain types of reporting in Excel. You're not going to want to miss that. You'll also see the link to the YouTube channel, so you can make sure to subscribe. If you or anyone you know, is looking to do more with LinkedIn Ads, point them towards the course you'll see the link to that as well. And this is the one that I did with LinkedIn Learning, all about LinkedIn Ads. It's by far the highest quality and the lowest cost of any course I've found out there. It's a really good value. If this is your first time listening to us, welcome. And do remember to hit that subscribe button if this hasn't disappointed you. If this is not your first time listening, the biggest favor that you can do me personally for putting all these shows together is to go and rate and review the podcast on whatever podcast player you use. Usually it's Apple podcasts, but if you find anywhere else, that would be great. With any questions, feedback, suggestions, anything like that, send them to us at Podcast@B2Linked.com And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives!

Edge of the Web - An SEO Podcast for Today's Digital Marketer
544 | Visual Search with Crystal Carter

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Nov 10, 2022 36:11


Crystal Carter joins the EDGE to school us on Visual Image Search. Fresh from the stage at the last MozCon, she brings her insights and expertise on visual search and AI. She delves into many of today's examples and the future outlook of visual search, all based on real-world experiments and work. You have that and some best practices and considerations all here in the podcast. We explore some of the most important things to ponder on this Crystal Carter episode. Let's talk visual search… today on the EDGE! Key Segments: [00:03:45] A Picture is Worth a Thousand Words  [00:04:37] An Evolution of Google's Mobile First [00:05:14] Image Search vs. Visual Search [00:06:45] A Rich Tapestry of Contextual Queues [00:11:31] Lyft and PBR. . . Oh My! [00:18:02] EDGE of the Web Sponsor: Site Strategics [00:13:35] AI, Visual Queues and Text Queries [00:15:02] Vision AI [00:16:23] Current Gaps and Biases [00:18:16] Pinterest Statistics and Bing [00:19:59] Rapper Xzibit and Amazon [00:20:33] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix [00:21:07] Google Lens and Ocular Character Recognition [00:22:46] Some Takeaways for Marketers [00:24:24] It's the Brain of Understanding / The Hive Mind [00:25:13] Images are Contextually Language-less [00:28:15] Exploring Google Photos for Entities and Defining Gaps [00:30:00] Real-World Applications to Consider [00:34:06] Consistency is the Key Follow our Guest: https://twitter.com/CrystalontheWeb https://www.instagram.com/crystalontheweb_/ https://uk.linkedin.com/in/crystal-carter-digital https://www.crystalcarterseo.com/ Crystal's Harnessing Visual Search for Optimization Opportunities! https://moz.com/blog/seo-opportunities-visual-search Thanks to our Sponsors! Wix https://edgeofthewebradio.com/wix Site Strategics https://www.sitestrategics.com 

I Wonder If
29: Sharing A Hidden Treasure For Travellers In The Middle Of Tuscany With An Artist, Amazing Chef, And Proprietor, Candida Bing

I Wonder If

Play Episode Listen Later Nov 9, 2022 15:55


Rarely do we find these days a 17th-century refurbished farmhouse made open for the enjoyment of guests and be a private oasis for travelers alike. A house full of wonderful stories and a Tuscan garden owned by a very special woman who succeeded in working in a man's world, creating hats. This little bed and breakfast sits on top of a local vineyard, 3 minutes from the local town of San Casciano. Now, this episode is a must-listen-to especially if you are to visit Tuscany, Italy, and its nearby tourist spots and local town. Let us get to know Candida Bing, a painter, jeweler, garden furniture dealer, amazing chef, and proprietor of this amazing bed and breakfast. Those “I Wonder If...” moments shall surely run through our thoughts in this episode as we virtually tour Candida's Chianti House and listen to her wonderful stories. She considers her bed and breakfast to be a very peaceful place and she loves to cook for her guests using her homegrown garden ingredients so it is truly a treat to share dinner with this very talented and successful woman so come, let's go right in!   00:50         Candida's I wonder if story starts here

Baring It All
Overcoming Stereotypes and Embracing Change with EVP Partner of NationMac Mortgage, Jonathan Bing

Baring It All

Play Episode Listen Later Nov 8, 2022 55:08


How did EVP Partner of NationMac Mortgage, Jonathan Bing defy the expectations placed on him because of his background? You might imagine that a man who spent two and a half years in jail would never make anything of himself, but that is definitely not the case with Jonathan Bing.  He embraced change and pulled himself away from the drug business and into the home mortgage business.  Learning many things through hard knocks Jonathan has come through it all as a strong, successful man.  His determination to fulfill his dreams is an inspiration.  Listen in as we follow Jonathan's story from his difficult childhood to the man of character he has become today. IN THIS EPISODE: [02:12] Jonathan admits that in high school he was a dreamer and wanted to do something great.  [07:21] Jonathan's father was not in his life, having another family,  but provided for the family financially.  [9:39] Jonathan's mother was the rock of the family and believed in taking care of her family and that was both a blessing and a curse.  [11:33] Jonathan adopted the generous traits of his mother, but when the economy turned south in 2007/2008, it changed his way of thinking about generosity with family.  [14:14]  Jonathan shares the ways he struggled when when the mortgage industry crashed and how he lost it all.  [18:58] Jonathan drops out of college and begins selling illegal drugs and begins a downward spiral for a time.  [23:00] The turn of events that stopped Jonathan's downward spiral and changed his life.  [36:30] How Jonathan embraced change rather than running from it.  [42:19] Jonathan shares information about Cinch Business Academy which he founded.  KEY TAKEAWAYS:  Don't count anyone down and out whose roots are government housing; whose father abandons them for another family, and who went without electricity as a child from time to time. When you become wealthy, being generous to your family can be a curse to them and to you as well.  Make the move in your life that is uncomfortable.  You might think you don't want to head in that direction, but It might lead to your dream. Embrace that change. RESOURCE LINKS: Clubhouse App - Jonathan Bing Facebook - Jonathan Bing Nation Mac Website Cinch Business Academy Linkedin - Jonathan Bing BIO: With over 20 years of experience in most facets of the mortgage business, I consider myself among the best all-around professionals this industry has to offer. From starting out as a loan officer to owning my own successful mortgage brokerage firm and just about everything else in between, I know what it takes to succeed in this business. I strongly believe my wealth of industry knowledge and experiences, which I have accumulated throughout the years, has enabled me to become a successful industry executive and will help me navigate the future of this ever-changing market.  My objective is to continue to leverage my leadership skills to achieve higher standards for the team, our clients and business referral, and partners. Specialties: Business development, strategic planning, and client relationship building with a focus on expanding production while exceeding the client's expectations for service.   QUOTES: “In order to be where I'm at now, and considering where I came from, I always had to be beyond reproach.  I can't ever touch the gray because with my past I won't be given the benefit of the doubt.” Jonathan Bing “I think this is where a lot of people get trapped.  They are afraid of change.  They want to stay in an environment where they are comfortable, but it's also enabling.”  Jonathan Bing

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Is Pinterest SEO a thing? -- Lindsay Shearer // BrandRanx Media

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Nov 7, 2022 16:24


Lindsay Shearer, CEO of Pins 4 Profit, talks about social media and its impact on SEO. When thinking about search engines, Google or Bing probably come to mind before Pinterest. But, What most people don't realize is that Pinterest is a search engine and eCommerce brands should have a good SEO strategy for the platform. Today, Lindsay discusses whether Pinterest SEO is actually a thing. Show NotesConnect With: Lindsay Shearer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Easy Italian: Learn Italian with real conversations | Imparare l'italiano con conversazioni reali

Questa settimana si va in giro per l'Italia, tra luoghi, cibo e politica! Matteo e Raffaele ci parleranno di un luogo fantastico, uno strano comunicato e torrone, buonissimo dolce italiano, ma attenzione ai denti! Trascrizione interattiva e Vocab Helper Support Easy Italian and get interactive transcripts, live vocabulary and bonus content: easyitalian.fm/membership Note dell'episodio Cosa è successo nell'ultima puntata di Easy Italian? - https://www.youtube.com/watch?v=JLFsaczl0ww Pronto?! Chi è!? Come rispondiamo in italiano a telefono e al citofono? Facciamo subito chiarezza. Citofono - Di solito si risponde "Chi è" Telefono - Di solito si risponde "Pronto" Dove ci porta Raffaele, o Bing! se proprio vogliamo essere precisi ;D Il parco dei mostri http://www.bomarzo.net/ https://it.wikipedia.org/wiki/ParcodeiMostri Inarcare le sopracciglia Storcere il naso Queste due espressioni fanno entrambe riferimento ad un sentimento di disapprovazione Il torrone: https://it.wikipedia.org/wiki/Torrone E voi quale preferite? Quello duro o quell morbido? E poi Eastaly! Cos'è? https://www.eataly.com/us_en/ E il presidio slow food https://www.slowfood.com/ Trascrizione Transcript Musica Raffaele: [0:24] Pronto? Pronto? Matteo: [0:26] Buongiorno! Pronto, c'è qualcuno? ... Support Easy Italian and get interactive transcripts, live vocabulary and bonus content: easyitalian.fm/membership

Dulcimerica with Bing Futch
Episode 621 - “Chord & Strum Exercise”

Dulcimerica with Bing Futch

Play Episode Listen Later Nov 4, 2022


 Direct DownloadBing shares an exercise for developing muscle memory for playing rhythm and chords in DAD tuning, key of D major. Download the tablature for this episode from his Patreon Open House at: https://www.patreon.com/posts/74198550 Bing Futch is endorsed by Folkcraft Instruments, V-Picks and Zither Stands.Enjoy "Dulcimerica"? Consider supporting the program by becoming a patron!

Mike & Jon Got It Going On
Mike & Jon Got It Going On Podcast - 11-4-22

Mike & Jon Got It Going On

Play Episode Listen Later Nov 4, 2022 46:05


It's a Bing, Bang, Boom Friday as we get play-by-play on Morning Joe from Tim Robinson, get crafty with the tech-challenged Bonnie Runyan and talk food (and challenges) with Rhonda Callahan from Torch 180.

IT TECH TALK
Tom Geary Founder And Executive Creative Director At School Of Thought

IT TECH TALK

Play Episode Listen Later Nov 1, 2022 30:55


Tom Geary is the Founder and Creative Director at School of Thought, a new and innovative creative agency based in the San Francisco Bay area. With decades of experience in the industry, Tom has become a Thought Leader on topics related to branding, strategy, media, and content creation. He has positioned his agency as a leader in sustainability and social responsibility, creating high-impact campaigns for huge names including Cisco WebEx, eBay, Bing, and Red Bull. Tom Geary's philosophy is based on "Making Them Care" - the guiding principle driving School of Thought's compassionate, socially-conscious and relatable campaigns that create meaningful connections between brands and consumers. His light-hearted and humorous approach to some of the most significant issues impacting the industry and world today makes him a perfect guest on podcasts with audiences interested in creative innovations, industry insights, and branding strategy advice.

The How of Business - How to start, run & grow a small business.

5 Search Engine Optimixation tips (non-technical) for small business owners, to help your small business get found online. Adam Kirk, founder of Oostas, shares five actionable tips for business owners to improve your organic search engine (including Google and Bing) results. Search Engine Optimization (SEO) in a competitive market usually requires tools and expertise that the average small business owner doesn't have. Many of the free tools and resources shared on this episode, however, can be used by business owners to gain significant positive search ranking results. Hence, the five SEO tips for small business owners shared by Adam on this episode of The How of Business podcast. SPECIAL OFFER: Adam and Oostas offers The How of Business listeners a discount on websites and SEO optimization services. See the show notes page for this episode for details at TheHowOfBusiness.com.

Okay Stupid
Who Wants to be a Chode #8

Okay Stupid

Play Episode Listen Later Oct 31, 2022 96:19


In this one we play everyone's favorite game for Milti Trivia: Bling or Bing! And you may be wondering what any of this has to do with Halloween. That's a very valid thing to wonder, but you should also remember that planning isn't our strong suit so... here's this.

Judy Garland and Friends - OTR Podcast
Episode 4: Bing Crosby Podcast 1952-10-30 (Ep04) Guest Host- Judy Garland and The Gordon MacRae Show 1950-11-27 (113) Mark Twain's Connecticut Yankee

Judy Garland and Friends - OTR Podcast

Play Episode Listen Later Oct 28, 2022 69:55


Judy takes over for Bing and he goes to be with his dying wife.

Dulcimerica with Bing Futch
Episode 620 - “Piedmont Folkways: Part 3”

Dulcimerica with Bing Futch

Play Episode Listen Later Oct 28, 2022


 Direct DownloadBing performs Live! On the Clocktower stage at WAME 92.9FM/550 AM in Statesville, North Carolina for Piedmont Folkways. Part 3 of a 3-part episode. Bing Futch is endorsed by Folkcraft Instruments, V-Picks and Zither Stands.Enjoy "Dulcimerica"? Consider supporting the program by becoming a patron!

Out of Bounds with Bo Bounds
10-27-22 Hour 3: Jimbo Fisher Bing Card, Celebrity Photos, Prize Wheel

Out of Bounds with Bo Bounds

Play Episode Listen Later Oct 27, 2022 50:40


Bo and Blake talk about Gameday in Jackson and spin the prize wheel in the third hour of the show live in the BankPlus Studio. The guys start off talking about the Jimbo Fisher bingo card and why the Texas A&M offense is too complicated for the Aggies young quarterback. Bo and Blake discuss when the best time is to ask for a celebrities autograph. Bo and Blake spin the prize wheel and give away some awesome prizes to the listeners. Bo and Blake talk about Deion Sanders and how he changed the game with his stardom in college. The guys discuss the star power that will be in Jackson, Mississippi for Gameday. The guys talk about why Blake loves the autographed beer can on the prize wheel. Bo and Blake discuss why there is no love lost between Jimbo Fisher and Lane Kiffin. Learn more about your ad choices. Visit megaphone.fm/adchoices

Real Talk With Susan & Kristina
Shocking Information About Your Digital Privacy You Need To Know!

Real Talk With Susan & Kristina

Play Episode Listen Later Oct 26, 2022 35:32


In this episode of Real Talk, KJK Student Defense Attorneys Susan Stone and Kristina Supler are joined by Danielle Citron, author, privacy expert, and a law professor at the University of Virginia School of Law.  They discuss digital privacy and the internet. The conversation includes the little-known ways your data is being collected and sold, how your data can potentially be weaponized against you, the sad reality of how the law works against victims of digital privacy violations and how to become a better digital citizen.  Links: Website: https://www.daniellecitron.com  Show Notes: (00:28) How the internet has made life a lot more convenient these days (00:52) Why the internet is also a dangerous place for students  (03:13) What is the concept of intimate privacy on the internet? (03:50) Why your personal data is not actually, “safe,” and is actually being tracked and sold to marketers  (05:16) Why even the Department of Defense advises its enlistees from using 23 and me or similar services  (05:54) How your DNA is legally being sold and exploited by ancestry composition services, even outside of the United States (08:30) Don't take nude photos or sex videos if you don't want to be vulnerable  (09:15) Why you may be charged with child pornography even if you take your own nudes or send them consensually.  (10:15) What consenting adults need to know before sharing their nudes with others (11:03) The harsh reality of what happens when you report your vulnerable photos being misused to the authorities (12:24) Why women and minorities are more vulnerable to being exploited online (13:38) Can data on your period tracking apps be used against women since the criminalization of abortion in some states? (15:56) How our phones can essentially be weaponized against us by law enforcement, thanks to  advertisers, marketers, data brokers. (17:03) How even your location and Google search history can create a domino effect of circumstantial evidence (18:39) Will the purpose of your search history be considered should it be used against you in a criminal case? (20:22) Hate speech online: Are the First Amendment rights in favor of the violators in the non-private sector? (22:00) How intimate privacy violations are handled in the private sector: working with Atty. General Kamala Harris on building the cyber exploitation task force. (25:22) Dealing with intimate privacy violations: Why your photo may legally be allowed to stay online because of section 230 of the Communications Decency Act (26:55) How Section 230 has been drastically misconstrued especially in social media violations (28:07) Why Reddits and sub-reddits are the new breeding ground of non-consensual intimate imagery  (28:32) How the law is further victimizing victims of digital privacy violations  (30:06) Why it is crucial to change the law that protects the solicitors of intimate privacy violations instead of the victims (32:10) How to be a better digital citizen: For you and for other people (33:40) Why speaking up is necessary to put a stop to digital privacy violations Transcript: Susan Stone: So this is the second in a two-part series. Is there a series? If there's only two?  Kristina Supler: I think we've just made it one.  Susan Stone: Okay. On digital privacy and the internet. , I think we can all agree that the internet brings with us a lot of ease to our life. I know that today I ran out of toothpaste and went right on my Amazon and clicked, Didn't have to run out. There you go. But it can also be a scary place  Kristina Supler: In our practice representing students in, in various contexts we're dealing and wrestling with digital evidence every day and in a variety of different contexts. We handle cases involving sexting, cancel culture, and different iterations of that, and it's, it's amazing to see. I'm still amazed, Susan, I don't know if you feel the same way, what our, our clients and their peers say and do and put on the internet.  Susan Stone: Well, it's not just that. It's that I still have a lot of trouble with the fact that the whole etiquette of our society has changed with the internet and with cell phones. I still think it's incredibly rude to look at your cell phone at the dinner table. And I will often say to my adult children and my high school age children, put it down. Well, talk to me. I'm right here.  Kristina Supler: Absolutely. I agree. Well, today we are thrilled to be joined by the esteemed Danielle Citron, who's a law professor at the University of Virginia School of Law. where she teaches and writes about privacy, free expression and civil rights. For the past decade, she's worked as a civil rights advocate and has worked with lawmakers, law enforcement officers, and various tech companies to combat online abuse and to protect intimate privacy. She's been directly involved in some reform effort. Surrounding the regulation of various online platforms. Since 2011, Danielle has been a member of Safety Task Forces for Facebook and Twitter, and she also serves as an advisor for. Dating apps like Bumble and Streaming Services and TikTok, so be interested to hear more about that. She's written countless articles published across the G Globe and her most recent book, which just came out is titled The Fight for Privacy, Protecting Dignity, Identity, and Love in The Digital Age. Danielle, thanks for joining us.  Danielle Citron: We're really excited. Thanks so much for having me. Awesome.  Susan Stone: Well, d Danielle, you study how most of our private data is collected and stored. Can you talk to our listeners about intimate privacy. What it is, and how does it impact our daily life?  Danielle Citron: So the concept of intimate privacy is all the ways that we others have access to and information about our bodies, our health, our innermost thoughts that we, we essentially convey all day long. Our browsing, our reading, our searching our, of course texting and emailing our information and access to, uh, our sexual activities our sex, our sexual orientation, our gender, and our closest relationships. And all day long, every day we go about our lives sharing and provid access to our intimate privacy Kind of expecting hoping, and of course, deserving intimate privacy.  And I wish I could say that we have it, but unfortunately we often don't. So when we go to a hotel room or a public bath bathroom, we sort of assume that no one is taping us there when we, take a nude photo of ourselves or share really intimate thoughts with a loved one via text. We assume that they are gonna keep that confidential. And when companies ferry that information and store that information, we assume, right? They're gonna protect it from hacking. And when we use apps, we search, we check out our health, a digital assistance, like our health apps, our Fitbit. We share information about our health conditions, whether we've gotten our period, whether you. We have visited adult sites. The videos that we watch, all that information, we of course want, expect and hope, privacy, that we enjoy privacy. What we don't think, and we don't realize is that all that information is being tracked, sold to advertisers as and marketers and then to data brokers. Susan Stone: You know what's so interesting? I did the 23andme. and I am, oh boy. Oh  boy, .  Well,  Danielle Citron: there  Susan Stone: was nothing, surprisingly, I am mostly an Ashkenazi jew. That should be no surprise to anybody and a part Neanderthal. But what I was shocked with is the emails that have flowed in as a result  Kristina Supler: of me. You just been inundated by junk, or you name it. Susan Stone: It's bizarre. I mean, now I guess the government knows all my genetic information. Wow.  Danielle Citron: Right, So, So I'm a little worried, right? The Department of of Defense tells all of its Enlistees and all of its officers that they shouldn't use 23 and me. Because that information Wow is gonna be shared outside, you know, the United States and potentially with governments that could use it to extort and blackmail. Uh, they're enlistees. So tell us like, if the DO OD is telling them not to do it, why are you doing it?  Kristina Supler: Where did Susan's information go?  Susan Stone: Yeah, tell me and what are they gonna do with the fact? Tell me that I'm an Ashkenazi Jew. I mean, I don't know. Well,  Kristina Supler: is it in,  Danielle Citron: you're, you're a DNA isn't just relevant to you. It's relevant to everyone who shares some of that material. And so that makes your identity and the identity of people in your family and those you care about, then visible, detectable to others. And that's not just including, of course, marketers and advertisers, which I don't want that happening either. But it's still, it's happening. It's, these information is not covered and protected by hipaa. But because it's eligible to be sold and exploited, it's eligible to be sold and exploited to data brokers who are selling it to non USA  Susan Stone: uS governments. Danielle, my husband wouldn't participate because he said he didn't want anyone knowing about his dna. And I told him he was crazy. So David, sounds like you're  Kristina Supler: the, You could, That's  Danielle Citron: pot-kettle, right? And it's not like I'm wearing its tin hat. Right friends. I'm not. No, I agree. All these ways that I gotta say I love my Spotify app . There are all these ways in which I love these tools too. So I'm, I'm not suggesting that we throw them in the sea. Our phones, right, our apps. But what I am saying is that there's so little protection that 23 and me might think, Gosh, that's health. Of course they're protecting my dna and the answer is absolutely not. HIPAA does not apply, nor does the, genetic, uh, non-discrimination information Act only applies to employers. So it's honestly, I wanna, I, you know, I wanna allow us some room to say some things don't do. But also to call for structural reforms cuz there's only so much I want you to have to get rid of . I want us to use these tools, but I want us to use them in ways that are with commitments of protection. Sure.  Kristina Supler: Mm-hmm. . So I'd like to circle back. You had mentioned nude photos and Yeah. Again, that's something Susan, I mean we,  Susan Stone: we've all the time, Kristina Supler: many, many cases involving nude photos and you speak in your book uh, about how nude photos, extortion, revenge porn. It, it's something that is, is on the rise in terms of abuse. When we talk about nude photos, I think sometimes society as a whole might be quick to say. People might judge and say, Well, if you don't want people to see 'em, Don't take 'em otherwise, you, you incur the risk. What's your response to that type of thinking? Susan Stone: And might I add, I know we give advice all the time to parents to tell, say to their kids, This is a hard no. I know you just spoke about you don't wanna put too many fences up or guardrails. You want people to enjoy some of the benefits of the internet. But this is an area I know we feel strongly, especially with minors. No nude photos first.  Danielle Citron: Yeah. Yeah.  Kristina Supler: What's the response?  Danielle Citron: Yeah, I've got two. The first is that to the response that if you don't wanna be vulnerable, don't take the photos. It belies the reality that sex videos can be made about you without your involvement.  Kristina Supler: The deep fakes. Danielle Citron: Not only Right, right, right. Not only the non-consensual sort of, um, videotaping in your bedroom that you don't know about, haven't permitted, but fakery. Mm-hmm. . So women's and girls' faces are swapped into porn at. There are now like 60,000 videos, deep fake sex videos, digitally manipulated videos online. And guess what? 95% of them are deep fake sex videos and over 98% of them are women and girls' faces. It's terrifying. You would. Terrifying. So the idea that like you shouldn't have done it, the answer is, well, you didn't. Okay, That's the first. The second is heated agreement about anyone under 18. Right. If you're on 18, it's understood as child exploitation material. Yes. So even if you create it yourself, even if you consensually share it with someone your own age, you know, like share it with another 15 year old with whom you're in a relationship with, the answer is for both of you, it's child sexual exploitation material, even though which is violates federal and state law, even though the whole point of these rules are. Predation, right? Child predators, but they're very formalistic, these roles. And it's like you make it, you share it. And even if you're in a consensual relationship, you're 16, you've got another, you know, you have a partner who's 16, don't do it. So I would say I'm totally at, agree with me. Whenever I give calls, I mean, talks to folks who were under 18. I say, Don't do it. You're not allowed. State and federal law says it's child pornography. Too much risk. Um, It. Right. And I do also say to young people who are over 18, and I have some of them in my own house two 20 year olds in that age range, age range. I say there's nothing wrong with sexual expression at all. Like what was important to my spouse and I making mixed tapes and writing love letters is like, it has a different valence. You do it differently in the 21st century. Right. But I do say makes you trust the person. Because of course it could be fakey, but crucially, you gotta be sure you're sharing in a confidential relationship. It doesn't guarantee anything. But I don't wanna be that person who says you can't do it when you're 25. But I do say be careful with whom one shares because trust is everything.  Susan Stone: Well, and I'd like to add, a lot of people aren't aware that it's the one who takes the picture that owns the copyright of the picture. So you might think it's give it back to, it's me, it's my photo. But the law says otherwise.  Danielle Citron: Right. And, and that we have to look to copyright to help us, protect us is unfortunate cuz it's not about property and, you know, and, and creativity and making money off of the photo. This is about privacy. That's right. And it's about, you know, my image doesn't belong to you and shouldn't be appropriated even if you took it and. I wish I could say was law was more responsive. When people non consensually share nude images of you without your permission, assuming you're over 18 law enforcement, often you go report it and they say, Sorry, close your computer. Boys will be boys. It's your, it's your fault. Yeah, they don't do anything. They see a lot of that. And then it's really hard to get lawyers who are willing to represent you low bono or pro bono. Mm-hmm. . Cause we gotta make a living somehow, attorneys. Right. And you can't go to a. There's no deep pocket, can't go to the platforms, right? And when you wanna sue a, a perpetrator, they probably have very little money. So it, it's becomes like a way in which the response to victim is, Well, go sue your perpetrator, or go put them in jail. And the answer is, you can do almost neither as a practical matter. So we need to kind of rethink how we protect intimate privacy in the digital age. Susan Stone: In your opinion, what groups of people are the most vulnerable when it comes to intimate privacy, collecting, mining, and selling. Danielle Citron: Okay, so, so first things first. It's not my opinion, and these are just add to evidence, right? We have studies that show when it comes to the non-consensual sharing of intimate images. This is across the globe that women in their twenties are most vulnerable. Okay? So that's first things first. The second is that we also know that when it comes to the exp, you know, the collection use and sharing of our. So that's the everyday companies, right? Collecting, using, and sharing our data, that it's gonna be more costly and is more costly for women, non-whites, LGBTQ individuals, people from vulnerable communities because it's their bodies, right? That are stigmatized, right? So when you, a nude photo is posted online of a woman versus a man, the response to the man is like, Go get him. You know, good for you guy. And for the woman, it costs her her job. It makes it impossible to date. She sort of disappears. So we know that the exploitation of intimate information, the information about your bodies, your health, your sexual activities, your close relationships, that's gonna be more costly to women and vulnerable people. Kristina Supler: You mentioned that law enforcement in the United States. They have some of the biggest intimate privacy consumers. You talk about this in your book, How pertinent is it that now, especially since the overturning of Roe versus Wade in June what can you tell us about how data collection can be weaponized against women? Danielle Citron: Uh, so what do they say? We, we were holding all of our breath, right, before the leak. Mm-hmm. of the Dobbs decision. And now that we have the Dobbs decision we know of course that now there are over 14 states that have criminalized abortion, some at the start, and then others, like within a certain band. And all of that infor, that is the information that is collected on our period tracking apps, our search engine. Our location data collected by apps that are then shared all of this with data brokers, tell a story about where we've gone. Have we seen a health provider? Do we cross state lines and go visit a, you know, a Planned Parenthood where in a state where abortion is legal, have we gone to CVS and purchased menstrual pads? Right? Did we tell our period tracking app that we didn't get our period and then we got it Again? All of that is circumstantial. For a prosecutor that we terminated a pregnancy or potentially so, so I, I,  Susan Stone: This sounds so big brother, Orwellian. Are you trying to say that you think there's gonna be a tracker on young women in their ages of like 15, 16 to 30? I mean, it just seems outrageous. I mean, I, I can't imagine that an individual woman thinking about going about their business, regardless of whether they're gonna have an abortion, but I'm just talking in general. Are you saying there's like a, some sort of geo tracker or that the government is watching every young woman? Danielle Citron: Yes. Right now, Look at your phone. Do you, If you bring your phone with me, like you have your phone, right? Mm-hmm. , you've got apps on your phone. If a young woman, girl, woman brings a phone with her to a clinic, her, her phone tells the story of where she's been. There are 40 data brokers whose focus is location that as they track everywhere you go. And those data brokers right now, so I'm not kidding when I say right now data brokers have contracts with law enforcement, the state, local, and federal level. Those location data brokers right now are selling that information. Kristina Supler: That is just wild.  That's.  Danielle Citron: Wow, that makes sense. So I don't, I'm not suggesting that like law enforcement has placed a, this will sound very tin hatty. I'm not suggesting that there's a chip on you, but your phone. and we love our phones of course, and the Supreme Court is recognized in Riley that like our phone is an extension of our souls, right? Mm-hmm. , it knows more about us than our diaries did in our homes. This is this Rob Justice Roberts speaking about a Fourth Amendment decision with regard to our cell phones and needing a warrant to get into our cell phone. Well, our phone is leaking data all day long about us to advertisers, marketers, and in turn to data brokers. So, So  Kristina Supler: enforcement. Sorry to interrupt, I'm just, I. Fascinating.  Susan Stone: I'm like 'Mic Drop!'  Kristina Supler: Well, and, and we do criminal defense work. And so without getting too deep into the Fourth Amendment and probable cause and warrants and all that, I'm just curious because I, I, I did not know this. I've learned, uh, some really, really valuable information. Once law enforcement purchases this data, like what do they do with it? Just put it in a database that they cruise through  Susan Stone: or, or do they, They send it to a prosecutor to take it to a grand jury.  Danielle Citron: Yeah, and they can use it. I mean, what I think I'm most worried about is the use of the purchase data to to tell a story in a search warrant. That you then go and get, you know, then a so found probable cause and issued by a judge, and then you use that search warrant to go get the person's communications. Mm-hmm. , right? That their text messages and emails, and we did see that in the Nebraska case, right? Where there was evidence that was used as the basis of a search warrant that then they got text between a mom and a daughter. Their, their Facebook text messages to each other, in which they were talking about getting sort of abortion medicine. So I do worry that information about our location can be used as the circumstantial evidence and basis for a search warrant that then is used to get the communications that we think, gosh, that's the most protected right, are electronic communications. Not only in real time, but then subsequently in storage that you least need, you know, a warrant for. That what makes it easy to get then a warrant is all that circumstantial evidence that's being sold to data brokers. And in terms to  Kristina Supler: law enforcement, I mean, you wanna tell the, the story of your day. I mean, for me it's, it's, it's, look at my Google search history. What did I do all day?  Susan Stone: Well, you know, normally I would say, Kristina, there's nothing juicy on there. But the fact is we represent students involved in sexual assault cases and sometimes we Google things that for professional reasons that how do people know that when we Google consent in different states that it's for our work and not personal. Danielle Citron: Beautifully said. No, no, no. That is, That's so well said. All this is so taken out of context. Mm-hmm. that our searches, you know, we Think they do tell a story of exactly what we're thinking. But as you noted, so well, you're thinking about a case you're working on. Let's say you searched for, you're representing a ter, someone accused of, of a crime related to terrorism. You know, you could, in your practice, why not? Absolutely. And you Right, of course, Right. You're searching bomb making instructions, you know, because it's part of the work that you're doing of the client, right? But we're gonna attribute it to you. Right? So I think you, it's a really wonderfully wonderful example to show how, people often say we have nothing to hide. As my colleague Dan Solov has written a whole book, Nothing to Hide, It's nonsense. We have all have something to hide, and B, it's all taken outta context. So you know what you're searching tells the story of your clients. It tells the story of. Own life and privacy is ours. We shouldn't be have to be having anything to do with hiding. Well, you know what? Or having it framed that way. Right.  Susan Stone: Danielle, you just, actually, I was gonna ask you the question and you answered it. Why should people care? So I'm gonna go to the next thought. Going off of what we've been talking about, big social media companies like Twitter and Facebook and getting people banned off of those platforms.  Let's just talk. Andrew Tate, Kanye West. I know when I heard what Kanye did, it was really upsetting to me. Yeah. And I know that there are mental health issues and battles that he's having, but still the impact on the listener not to sound like a teen. I was triggered. I, I, it was really difficult. How do you balance First Amendment rights with and free speech with saying to these platform? Y you gotta cut it out. You can't, You gotta do a better job monitoring speech and cut it at the path,  Kristina Supler: or just protecting intimate privacy.  Danielle Citron: Yeah, so what's really, I think, gratifying in my work with companies is that they're not First Amendment actors. They're private companies. They curate their communities. Their community guidelines sort of express their values and priorities. And of course we know their data surveillance hubs, , right? How do they make their monies advertising? But at the same time, they're hosting communities and because they're not the government, they can prohibit and ban hate speech. Right. Defined a speech that demeans, that dehumanize, that's incites violence against, uh, members of a group because of their membership right. In that group. And that is subordinating and dehumanizing. And so that is the, I think, gratifying part of my job is that because I'm not advising the government constrained by the First Amendment. I can say to companies, You know what, Hate speech creates an environment in which there's permission to discriminate against attack, abused torment, physically attack individuals, right? Hate speech, we know leads to murder. And so I, I. You know, you asked about the First Amendment and its role in toggling through and dealing with all types of speech. And the first example was hate speech and, Kanye's remarks about, you know, Jewish individuals. And then the question about intimate privacy. And I've been lucky to work with companies that wanna tackle intimate privacy violations. and in part because when she was the attorney general Kamala Harris, Enlisted me to advise her for privacy on privacy for two years, and then to work together on her, what she called the cyber exploitation task force. And we brought together 50 companies in a basement room. in, in the AG's office. Right. And in California, in San Francisco. And this is 2015, February, 2015 before Google and Bing their view is we don't touch speech on our search engines. And many of these companies were like, Sorry, we're not gonna band on consensual pornography. And after we broke into working groups and, public pressure came to bear. And essentially, so in June of 2015, Google and Bing announced that they're gonna dein index. Non-consensual, intimate images and searches of people's names, and that's so much what victims wanted. And companies like, as Twitter, YouTube Facebook you know, you name it, sort of Reddit jumps on the bandwagon and says, Yeah, we're banning it as well. So, intimate privacy violations. Uh, you can tackle them under the First Amendment that as we have at the Cyber Civil Rights Initiative, we worked with state lawmakers across the country and there are now 48 laws DC and two territories that criminalize the practice, Unfortunately, as misdemeanors, but their laws on the books. And in five states that have gotten to the state's highest court, all five laws were upheld. They ran them through the crucible of strict scrutiny and the court said, These are constitutional laws, right? They're narrow, they get at a compell. Interest in protecting from harm Individuals who nude photos have been posted without consent. It's the least restrictive means available so we can tackle it even under the first amendment right, intimate privacy violations, we can regulate. Just following up, hope I answered that. They're both two good questions and I wanna make sure I answered both of them. You did great job  Kristina Supler: and, and I'd like to follow up even more so. So in our practice we are, it, it is not uncommon for us to meet with students and parents whose lives have been just decimated because various content has made its way to the internet. Susan Stone: I mean, cancel culture is kids, uh, throw up the word, This kid is a racist. This kid is a rapist. And immediately when other students read it, they believe it. They don't consider, Well, what's the source? Who's saying it? If you read it, ergo,. It must be true.  Kristina Supler: One of the most difficult conversations we have with these students and parents, people's whose lives have been turned upside down, they say, Make it stop. Make it stop. And someone's, someone must be held responsible. This can't go on and on. And we have to unfortunately explain that there's, there's laws and protections and immunity for these, these platforms and it's, it's really difficult for these families. Can you tell us, in your book you write about section 230 of the Communications Decency Act. Tell us a little bit about the immunity for some of these platforms based on the content, because I know this issue of content on the internet, we wrestle with it every day. And, and in particular, I'd like to add, can you frame it in a way that parents can get a nugget of what they can do if their child's being canceled online?  Danielle Citron: Okay, so, so first things first, just to kind of emphasize the point that when information is posted online is my, um, I, I interviewed 60 people for my book from around the world, and what resonated for every story for story, right, the posting of nude photos without permission was that like, it was like an incurable disease that no matter when you Googled yourself, there probably would be more nude photos posted about you. Mm-hmm. , that it was impossible to get that content taken down. And you might say, Okay, how is that possible? And this goes to our question about Section 230. There's a federal law passed by Congress in 1996 which at the time was designed to encourage, they called them Interactive Computer Services, but you know, online providers from cleaning up the. Right. So the deal that these two congressmen struck, then Congressmen Ron Whited and Congressman Chris Cox, was that they said, Listen, we're gonna provide a legal shield and immunity from being sued. We're not gonna treat you like you've been publishing or speaking content that somebody else posts. We're gonna let you leave up or take down information. And they framed it as thinking about companies as good Samaritans who'd be filtering and blocking offensive content, Danielle, to the statute.  Susan Stone: That is not how I view Section 230 to today.  Danielle Citron: Today, Of course. Yeah. No, no. Let me explain. So that's the explain, you know, that's how Chris Cox and Rod whiten like frame the statute. Whoa. Right. Second mic drop . And how it's been interpreted there. Two provisions and, and, and probably in your world, you're focusing on the leave up provision. It's been interpreted really broadly to mean that if you leave up information that's illegal, you're free from liability. Even if you've encouraged it, even if you've solicited it, even if you know for sure and you keep it up despite the fact that people have given you proof that it's untrue, it's, it's not what you want. Non-consensual, intimate imagery, no matter. These sites enjoy immunity from responsibility. So that means that when you go to TikTok and there is a, a video created by someone that repost, let's say non-consensual intimate imagery or that repeats lies about someone that are untrue, that ruin their reputation, that the company can. Well, they, they'll accept complaints about it, but they don't have to take it down, and you can't sue them to take it down because of section 230. Now, TikTok has a very comprehensive community guidelines, and I'm working on those guidelines. Right. But let's say we're not talking about a TikTok. We're talking about four chan. We're talking about a sub-reddit. Right, and  Susan Stone: which is getting more popular. The sub-reddit. Danielle Citron: That's right. Re the subreddits are on fire with non-consensual intimate imagery and lots of abuse and the company just ignores complaints. Right. At least I've reported myself non, and I'm literally have nothing to do with the people in the photos. It's so clear from the photos. These subreddits are totally devoted to non-consensual intimate imagery. And they don't care. And they just say, Sorry, you, we haven't violated the, you haven't violated the community guidelines and therefore we're gonna keep it up.  So that's what, you know, you ask like, how is it that content that destroys people's lives can remain online and that individuals have no recourse. And the answer is that the party in the best position to minimize the damage to make it stop. Not to prevent what's harm, the harm that's happened, but to make the harm stop from continuing. Those parties have been understood very broadly to be immune from responsibility. And so the platform can get request letter. Plea after plea and ignore those pleas to take down content, even though that content is destroying the life of a minor, even though that content is invading intimate privacy and cruel and horrific ways, they can just ignore it. Uh, and there are sites whose whole purpose, so there are 9,500 sites whose per purpose is abuse. That is, they focus on intimate image violations like they're called hidden cam, hidden camera. They're not that like sophisticated Mr. Deep fakes. Those sites, even though they've solicited users. To encourage them to post intimate images that they is not, that's not consensually posted. Even though they have received complaints from victims. Please take it down. Um, this is destroying my life. They can ignore it and enjoy immunity from responsibility. So I hope that helps illustrate just how broad this immunity is, right? Even sites whose business model is illegality, intimate privacy violations there, get off scott free. .  Kristina Supler: That's wild. What can we do short of lobbying to change the law? Danielle Citron: We gotta change the law. . Okay. Join me in the fight, right? Absolutely. With folks on the hill, right? Both Democrats and Republicans Senate in house on proposals, uh, in my pitch and, and. I've been somewhat successful but not as successful as I had hoped is to exclude from the immunity provision. Ban Samaritans. Sites that encourage solicitor keep up intimate privacy violations, they shouldn't enjoy the, should not enjoy the immunity and that otherwise for the everyday, companies that are trying but at scale, it's hard that they should have duties of care to address intimate privacy violations and other content that amounts to cyber stalking. Do you know, and the Congress  Susan Stone: I want to ask a question because a lot of these kids, when they call someone out for what they perceive as a bad act, They don't see themselves as bad Samaritans. In fact, they think it's their duty if they hear something to let the world know. And so it seems like there's a, a shift in culture as to what information should be spread. I mean, I know that I was raised with the concept of if you don't have anything nice to say, don't say it. And if you don't know for sure really don't say it. But that's not the culture today. Don't you think we need to do a cultural shift on fact checking, be more skeptical? I mean, I think that's, It's hard at the  Kristina Supler: root because on the one hand we've had to work for so many years. Danielle Citron: That's right.  Kristina Supler: To encourage students and individuals of all ages to speak up and speak out about injustices. But yet now we've had this big shift and it's, you know, you have to ask, has the pendulum swung too far in terms of people speaking up and speaking out about what they perceive to be injustice? Susan Stone: That's a really nice context. How did we get here? And we got here because everyone was so silenced. Good point .  Danielle Citron: Yep. No, that's right. And I think the first thing, and I, and I imagine you're doing this in your work all the time and in your practice, is talking to parents about teaching their kids about how not only they should protect themselves, but crucially protect other people. And think about privacy for me as privacy for they. That is, we're all in this together and we've gotta think about how to be better digital citizens and think, as you said, really. Before.  Kristina Supler: Oh, I like that. How to be a better digital citizen.  Susan Stone: I like that. Love that. I, We're gonna steal that line cause we, we might have to, of course. Did you copyright that one if not one. I,  Danielle Citron: I have an article called Intermediaries and Hate Speech Fostering Digital Citizenship for Information Age. And it came out in the LAR review in, in 2011. And it was about how we teach our kids and how intermediaries mean platforms can be a part of the conversation about hate speech and, and what that means. Check that out. That's a great article. Citizen. Yeah, so it's a BU law review. It was like July, 2011. No, feel free, we all should talk about digital citizenship, however you wanna conceive of it but, I've conceived of it is how we think about our own ourselves and our duties to other people. And how we wanna make sure everyone can get the most out of online, you know, life that's networked. There's no other place, cyberspace. It's in us, all of us all the time. And that we have to think about ways to make it a place where we can, a thrive. And sometimes that means being really careful about what we share. And sometimes it does mean speaking out because for far too long, This is the lesson of the Me Too movement is that, there has been silence around sexual assault, and sadly, who gets hit and burn burns are the victims. You saw that in the Johnny Depp, Amber Hearst defamation trial, that it's still, to this day, misogyny is alive and well and living and breathing and instilled by its victims. Right? So it also, of course, if you're falsely accused of, so. It absolutely is earth shattering. So I think what is great is that cuz you're in touch with parents and students is to teach them about their responsibilities as digital citizens. Not their entitlements, but their responsibilities.  Susan Stone: I, We have to end on that note, even though I wanna talk to you about more things. There is, that is so poignant.. And so helpful, and I can't thank you enough. And I feel like the three of us have more collaboration in our future. I see some synergies in what we do, so thank you. Danielle Citron: Oh gosh. Thank you, Kristina Supler: Danielle. Thank you so much for joining us today. And for our listeners, check out her recent book, The Fight for Privacy, Protecting Dignity, Identity, and Love in the Digital Age.

CBS Sports Eye On College Basketball Podcast
Pac 12 Preview: UCLA rules the roost out west; Can the conference bing more than four teams to the Big Dance in 2023 (College Basketball 10/24)

CBS Sports Eye On College Basketball Podcast

Play Episode Listen Later Oct 24, 2022 49:45


Today we focus on the Pac 12 where UCLA is the clear favorite out West! Will the Bruins go unchallenged for the conference crown or will Arizona or USC make the Bruins work for it? Plus which state is better, North Carolina or South Carolina? Eye on College Basketball is available on Apple Podcasts, Spotify, Stitcher, Google Podcasts, Castbox and wherever else you listen to podcasts.  You can listen to Eye on College Basketball on your smart speakers! Simply say "Alexa, play the latest episode of the Eye on College Basketball podcast" or "Hey Google, play the latest episode of the Eye on College Basketball podcast." Follow the Eye on College Basketball Team on Twitter: @EoCBBPodcast  @GaryParrishCBS @MattNorlander  @Kyle_Boone @DavidWCobb @NataTheScribe Visit the Eye on College Basketball YouTube channel: https://www.youtube.com/channel/UCeFb_xyBgOekQPZYC7Ijilw For more College Basketball Coverage from CBS Sports, visit https://www.cbssports.com/college-basketball/ To hear more from the CBS Sports Podcast Network, visit https://www.cbssports.com/podcasts/   To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Dulcimerica with Bing Futch
Episode 619 - "Piedmont Folkways: Part 2"

Dulcimerica with Bing Futch

Play Episode Listen Later Oct 21, 2022


 Direct DownloadBing performs Live! On the Clocktower stage at WAME 92.9FM/550 AM in Statesville, North Carolina for Piedmont Folkways. Part 2 of a 2-part episode. Bing Futch is endorsed by Folkcraft Instruments, V-Picks and Zither Stands.Enjoy "Dulcimerica"? Consider supporting the program by becoming a patron!

After the Encore
B-Sides | Robert Burke Warren

After the Encore

Play Episode Listen Later Oct 21, 2022 79:34


Robert Burke Warren (or RBW) is quite possibly, one of the most interesting men I've ever had the pleasure of speaking to on this podcast. Between his exploits playing in RuPaul's (yes, THE RuPaul) band when RBW was just 18 years old to his latest book "Cash on Cash" about the man in black, Johnny Cash he has seen and experienced a lot! To quote RBW "Music is the highest form of communication" and we utilize this podcast to communicate about an incredible story from an incredible storyteller. Tune in to find out how RBW answers the questions essential to the essence of the podcast: 1. What does music mean to you? 2. How do you quantify success? 3. And what happens after the music fades? After the Encore is a long-form, career retrospective podcast that takes you behind the music of some of your favorite artists. After the Encore is also a "2020 Music Podcast of the Year" award nominee over at PodcastAwards.com 'After the Encore' is powered by Roberts Media Group. For more programming and advertisement opportunities, please visit www.robertsmediagroup.co About Robert Burke Warren I arrive in the year of Rubber Soul, Highway 61 Revisited, and My Generation: 1965. My Journalism major mom and guitar-playing Marine dad divorce before I turn two. Mom retains custody of my elder brother, Britt, and me. We come of age in Atlanta, in the waning days of the hippie dream and the onset of disco; arts festivals, backwoods, communes, the golden age of Top 40 radio, and a house stocked with books and LPs. My father dies driving drunk a couple weeks after my seventh birthday. Mom returns to school to study medicine. Maternal grandmother, Gammie, steps in to help raise my brother and me. Her husband, my grandfather, Sam F. Lucchese, is the retired entertainment editor of the Atlanta Journal-Constitution and a stringer for Variety. He still taps furiously on a manual typewriter in the basement of their home, the percussive clickety-clack-BING rising from below while we watch All in the Family and the Carol Burnett Show. My writing gene comes from the Lucchese line. I pen stories and poems and co-edit a newspaper for teens, but in those early days, Dad's musician genes hold sway, and I focus most of my energy on music. I pick up a bass at fourteen and devote myself to it. Within a couple years, I start a band with my longtime best friend, guitarist Todd Butler. Our singer is superstar-in-exile RuPaul. We call ourselves Wee Wee Pole. We write and perform Prince-inspired material. From Gammie's kitchen, I book us a tour to Manhattan. I am eighteen. About Cash on Cash As an interviewee, Cash was an exemplary communicator to an astonishingly broad spectrum of people: always open and articulate, part friend, part spiritual authority, part flawed hero. Throughout a decades-long career, as Cash took risks, embracing new technologies, formats, and attitudes, he cleaved to a simple, core message of unvarnished truth. --- Send in a voice message: https://anchor.fm/after-the-encore/message

Law Firm Marketing Catalyst
Episode 106: Organic Vs. Paid Google Campaigns: Each Has Its Place with Eric Bersano, Vice President of Business Development for Market My Market

Law Firm Marketing Catalyst

Play Episode Listen Later Oct 20, 2022 35:18


What you'll learn in this episode: The difference between search engine marketing (SEM) and search engine optimization (SEO), and why SEO is a worthwhile investment even if it takes time to see results Why Google's Local Services Ads give you the most bang for your buck if you're investing in SEM Why quality, original content and a great user experience are the keys to ranking on the first page of Google When it makes sense to pay for pay-per-click and social media ads How your firm's intake process and in-person service affect online rankings About Eric Bersano Eric Bersano has been deeply involved in online legal marketing since 2006. He is the VP of Business Development at Market My Market, a digital marketing agency that helps businesses generate new clients by implementing the right systems and strategies. Depending on a law firm's goals, Eric ensures the best marketing channel and modalities are implemented, including search engine optimization, pay-per-click advertising, and TV and radio. His focus on the legal space gives Eric the network to utilize the most talented designers, programmers, and marketers in the country. His clients maintain very high rankings for competitive online searches at the city, state, and national levels. Transcript: The online marketing landscape is so competitive that it almost seems pointless to put much effort into SEO. Why try to compete with the firms that rank highest on Google? But according to Eric Bersano, Vice President of Business Development for Market My Market, that belief is misguided. Not only can the top law firms on Google get knocked off their number one spots, it happens quite often. Eric joined the Law Firm Marketing Catalyst Podcast to talk about the paid and organic campaign options available through Google; why you should think of your website like a book in a library; and when paid search and social media ads can pay off for your firm. Read the episode transcript here.  Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, my guest is Eric Bersano, Vice President of Business Development for Market My Market. Eric has been in the legal marketing space since 2006 and has seen a lot of changes. Today, we'll hear all about the evolution of legal marketing and its importance to the legal marketing community, as well as why law firms need a guide to navigate the proliferation of marketing venues. Eric, welcome to the program. Eric: Thanks for having me, Sharon. Sharon: So glad to have you. Tell us about your career path. I'm sure you weren't saying this is what you wanted to do when you were in kindergarten. Eric: That's a very good point. I actually made a shift in 2006. I was working with orthopedic surgeons. I had a friend who was working at a company called FindLaw, which really put search engine optimization and digital marketing on the map for lawyers. My mom didn't raise a doctor or a lawyer, but I've worked with both. To be honest, I prefer the law field. Sharon: We'll talk more about it, but how did you get into this space, the online legal space? Eric: So, a quick background. Coming over from the medical side, one thing I always tell people is I was never going to be as knowledgeable as a surgeon. I was selling orthopedic implants, and there was no way I would ever know more than they did. My nail for the femur was very similar to somebody else's nail for the femur. When I came over to attorney marketing, I realized very quickly that this was a new animal. A lot of attorneys weren't doing marketing or weren't putting it into focus. To a lot of the old-school attorneys, marketing was hurtful, because they weren't even legally allowed to market until, I think, the late 70s. Most attorneys that had a thriving practice were using either Yellow Pages or just referral sources, and they were doing extraordinarily well. Once the internet started to become a place for people to find attorneys, it was this brand-new open ground that was really fertile. The thing I loved about it was that I could go into a law firm in January and six months later, they wanted to buy me lunch or dinner because they doubled in size or their profits had doubled. In the early days, search engine optimization was fairly easily, especially working for a big company, because it didn't take much. But as you said, over the past 16, 17 years, there has been a ton of changes. I like to keep up with all those changes to make sure my clients are profiting from those. Sharon: You're bringing back so many memories of firms saying, “Oh, I don't need any online stuff. We take care of it with referrals only. We don't market. We just do referrals,” which to me is marketing, but O.K. Eric: Right. Sharon: What does Market My Market do, and what does that mean? Eric: Good question. We get asked that a lot. When you're choosing the name for a company, you throw a bunch of things against the wall, and you're hoping for something that really defines what you do. We didn't want to pigeonhole ourselves into just legal marketing. There are a lot of companies that do that, but we do work with other professionals. That would be doctors and some accountants, and then lawyers are probably our biggest market. Market My Market is us marketing you in your market. Everybody's got a geography they cover, and our true focus is to make sure they're being as competitive as they possibly can when it comes to online. The one big differentiator we bring is that one of the co-founders, Ryan Klein, worked in-house at two extremely competitive law firms in south Florida. One was a personal injury law firm and the other one was a criminal defense firm. Both were in south Florida, which is the home of John Morgan when it comes to personal injury plus a host of other really competitive law firms. One of the things he did was bring over his philosophy from working in-house, working side by side with attorneys and knowing exactly what they wanted to see. When some people get lost in the weeds as marketers, they say, “Hey, look, your traffic is up,” or “Look how many intakes or phone calls you got,” which are great indicators, but what a lawyer really wants is signed cases. They want more high-quality, signed cases. We want to work backwards into that with our approach to make sure we're getting an increase in signed cases, not just pointing to some of the key indicators. Sharon: I'm going to stop to ask you, is John Morgan a personal injury law firm or an attorney? I've never heard that before. Eric: John Morgan of Morgan and Morgan has built kind of the Death Star of websites. He started out in south Florida as a big TV advertiser. You can't drive more than 10 feet without seeing one of his billboards. Probably five, eight years ago, he started really branching out. He's got practices in Boston and Arizona and Las Vegas. So, his one website they've grown is really competitive in a lot of markets. If you talk to any personal injury attorney in Florida they'll know John Morgan, but more and more, they're starting to know him in other parts of the country because he's starting to encroach in everybody's backyard. Sharon: That's interesting. When you said Morgan and Morgan, I've seen that, but I didn't realize it was John Morgan. This question comes up a lot: what's the difference between SEM, search engine marketing, and SEO, which is search engine optimization? What's the difference? Eric: It's a good question. SEM would be the umbrella term. Search engine marketing is all the different types of marketing you can do online with search engines. We always refer to Google because that's the 800-pound gorilla, but there's also Bing and Yahoo and some other ancillary search engines. Search engine marketing encompasses search engine optimization, but it also includes paid search. Those would be things like Google ads, or one thing that's become very popular over the last two years is LSAs, or Local Services Ads. Anybody listening to this who's done a search for a car accident lawyer in “insert city here,” you'll see three ads at the very top with a profile photo. Those are Local Services Ads. The key to those is you don't pay when somebody clicks; you only pay when you get a lead. If somebody clicks on your ads, reads all your information, but doesn't contact you, you're never charged. But if they fill out a contact form or call that tracking number, it's taken into account on your Google dashboard. You can even reject leads for a refund if they don't qualify. For example, if you're a criminal defense attorney and you get a family law lead, you can dispute that, and they'll take it off your bill. So, search engine marketing is everything you can do with search engine advertising. Search engine optimization is really the key we focus on for one main reason. Nobody goes to Google or any search engine because they have the best ads. They go to that search engine because they trust that the results that show up on the first page are the best information and resource for that subject matter. If I type in “DUI attorney Fresno,” the average person assumes that the law firm that shows up number one is the best DUI attorney in Fresno. It's not always the case, but the big advantage to the optimization piece is people will trust you more when you show up on that first page. The marketing costs are also generally fixed. What I mean by that is if I do a PPC ad and I've got a $10,000 a month budget— Sharon: PPC is? Eric: Pay-per-click. When I do a pay-per-click ad, I'm going to be charged every time someone clicks on my ad, whether they call me or not. Now, if I'm spending $10,000 in January and I spend none in February, that's a sunk cost. I'll never get that $10,000 back. But with search engine optimization, you're paying for links, you're paying for new website pages, blog articles. All of that stuff accumulates over time. The biggest thing I hear with search engine optimization from attorneys is, “Oh, we tried it. It doesn't work,” or “It doesn't work for anybody.” I would challenge you to do a search for your most important keyword in your city and look at the firm who's showing up number one. That person is fighting tooth and nail to stay there. The bigger the city, the harder they're fighting, because if you're showing up number one for “car accident lawyer Houston,” your business is exploding. You can guarantee that the people who are there want to stay there, and they'll do anything they can to keep their number one spot. Sharon: Does anybody still say, “Oh, we tried that and it doesn't work,” when it comes to SEO? Eric: Yeah, they do. To be honest, SEO is constantly changing. Companies like us, we don't claim that we know exactly what Google wants. Google gives you best practices, but they don't want to say, “Do, A, B, C and D and you'll rank number one,” because not everybody can rank number one. The one thing they've always stayed true to is that they want original, relevant content and a great user experience. That's what we've built our company principles on. The people who say it doesn't work have been burned, because no matter how great of an SEO company you are, it takes time to see results. Let's say we're talking about a competitive market like Chicago. That could take six months to a year. If you give an SEO company a year and you get nothing in that year, it's going to be hard for you to invest in somebody else and give them a full year. What happens all the time is they don't get somebody who focuses on legal. They don't know which directories to go to. They don't understand the practice areas, the keyword terms to optimize for. They might be a really good SEO company, but without understanding that legal niche, they might not be performing well enough to get them rankings. I talk to attorneys every day who are like, “Nope, I tried SEO before. It doesn't work.” It's just because it didn't work for them with the particular program they had. Sharon: When you say LSA, Local Services Ads, do you set up a separate phone number for that? Eric: The Local Services Ads are through Google, and Google has its own tracking numbers for you because they want to be able to tell you exactly what somebody searched for and clicked on to serve that ad. That's how they charge you. One of the things we do is manage those Local Services Ad campaigns, so that tracking number gets imported into our dashboard. We can actually say, “Hey, you got 10 Local Services Ad calls. You got 15 intakes. You got 20 calls from organic, and you got 15 calls from Google My Business.” We want to know which piece of the online marketing is working. There are four places for you to get business on Google's homepage: LSAs, PPC, Google Maps, and then there's organic. We really like to focus on organic because that's typically 60% or more of clicks. Not that LSAs and PPC aren't a good substitute, but anybody who's relying solely on PPC is really putting their client flow in jeopardy. It doesn't take many bad months with PPC for you to spend your marketing dollars with no return. Sharon: It used to be many, many years ago that you could say to somebody, “O.K., you don't have the budget. I understand. Here are some things you can do.” It seems like today there's not much you can do. With PPC, it seems like that's the one thing you can still do and say, “O.K., you could just start with PPC. Put all your money into PPC and start that tomorrow,” but you're saying they're missing a lot still. Eric: That's a really good point. If I'm working with somebody in a really competitive market, let's say New York City, and they have almost no web presence at all, that's going to be a really tough pill for them to swallow, for them to hear, “I need you to pay me X dollars a month for a year before you can expect anything.” But that's realistic if they don't have any SEO working at all. That's the case where I'd say, “All right, let's put together a very competitive, focused, pay-per-click campaign to start getting some clients in the door,” because the big advantage with PPC is it's instantaneous. You do the keyword research. You set up your landing pages, and you can start receiving phone calls and emails right away. Now, the downside of PPC is it's become extremely competitive. If you've ever done a search, the most expensive pay-per-click keywords, there's a list of about 180 of them that are legal keywords, things like, “I'm a car accident lawyer.” Those could go anywhere from $50 to $150 per click with no guarantee that the person's even going to reach out to you. So, I think PPC can be used sparingly to make up for that valley of death before you start to get organic results or to hyper-target something that's very timely. For example, if there's a bridge collapse or food poisoning, sometimes there's going to be a bunch of people that are injured in a very short window. Those types of cases come out all the time. You're not going to have a “food poisoning for Tyson Chicken” campaign ready to go with SEO, so in those cases it would make sense. But the most efficient, lowest cost would be LSAs. Again, you're only paying for leads. The big issue right now with LSAs is they've been around so long that if you're in a major market, there are probably at least 50 people in those LSAs already, and there are only three spots that will show up on the homepage. Sharon: And Google decides who those are. Eric: Yes, Google decides. There's some thought that having more reviews, getting consistent reviews, is going to help you show up there. You don't want to get 10 reviews in a month and no more for six months. But the number one factor for showing up in those LSAs is how responsive you are to the leads that come in. Google will know if those go to voicemail. Google will know if you're not interacting with their dashboard to say, “We have this lead” and move that through their funnel. They want to make sure that if you're getting the leads, you're treating their clients well. Remember, they're Google's client first. They went to Google for a search. If you mistreat them and don't provide them a good service, Google's not going to reward you with those rankings. Sharon: Wow! With LSAs, it seems that they would go to voicemail sometimes, because nobody's manning those phones all the time. Eric: That's another good point. The more sophisticated people become, the more efficient their front and back office are, the more profitable they'll be. In the old days, let's say 20 years ago, I don't think the average person expected someone to pick up the phone at 7:00. But if you're having a legal issue, you may not want to talk about that in the workplace. You may call on your way home or after you get home. So, if you don't have 24/7 answering, you could be missing out, and this is actual data we have with our clients. We use call tracking for every single one of our clients. Just under 30% of contacts came in either before 9:00 or after 5:00. If 30% of your contacts are coming in during off hours and you're not immediately responding, you are definitely losing out on clients. Sharon: Wow! That's a lot of person power, I should say. Eric: Exactly. If you get a hundred leads in a month and 30 of those are going to voicemail, that's not a good client experience. Sharon: Is it still possible to become number one in Chicago or Los Angeles or New York, no matter how much money you're putting out? Are those spots just long gone? Could somebody overtake somebody? Eric: Yes, it happens all the time. There are two things that will typically happen. You'll have somebody who gets really aggressive with an organic campaign. There are a lot of myths about organic. A lot of people will say they've got proprietary software; they've got a proprietary secret sauce or amazing links that nobody else knows about. The truth is search engine optimization comes down to doing a lot of things really well. It's very detailed. I's need to be dotted; T's need to be crossed. It's keeping up with trends like user experience. One quick example would be on a mobile phone, you want the contact us and phone buttons to be towards the bottom of the page because that's where people's thumbs are at, whereas on a desktop, people are used to seeing them at the top. Extrapolate that times a thousand little, tiny things, they all add up to the people who show up in those top three to five spots, which is where you need to be to get any clicks. The second thing that can jostle things up would be a Google algorithm change. Google admits that they change and update their algorithm hundreds of times a year, but each year there are usually two or three major ones, and you'll see a big shakeup. Someone who has been in the number one spot for months and months and months all of a sudden drops down to the bottom of page one or even page two. Those are opportunities, because Google is testing out some of their new changes, and they want to see if that user experience is still good. What that means is, let's say you and I are both competing for the same keyword. Somebody goes to your website and the average time on your website is 90 seconds, and the average time on my website is 20 seconds. Well, Google knows that, and they're just going to assume that your website is better; it's more engaging; it has more relevant content. When the algorithm shakes up, that one factor could cause somebody to stay higher than the person who was previously number one. I'll just end by saying this. There's no one factor or silver bullet that's going to get you to number one. Time on site is really good, and it makes logical sense when you tell somebody, but just because your time on site is great doesn't necessarily mean you're going to be number one in that market. There are so many other things that need to be done correctly to keep those rankings. Sharon: You mentioned organic. I know you said you're going to finish up, but I have a lot more questions. Eric: Sure. Sharon: When you say organic, what do you mean? What are you talking about? Eric: Organic are Google's results. They're their most preferred result. Google needs to make money, and we all know that Google is one of the most profitable companies in history, and the reason they are is because they sell ads. They sell Local Services Ads and pay-per-click. Every time someone clicks on an ad, Google gets paid. Well, underneath the ads are typically the Google Maps results first, although sometimes an organic search will show up above it. Then there are the organic links below that. If I'm looking for a pair of shoes and I type in “running shoes,” I'm probably going to see Nike or Dick's Sporting Goods as number one because they're such big, powerful websites. Organic refers to those things underneath the paid section. You basically have to walk through the paid section—a lot of people get stuck there and click on those ads. Google gets paid, but the vast, vast majority of people are going specifically to that organic section because they trust that those are the best, most relevant websites. Sharon: How do you influence organic? You mentioned blogs. Do you write? Do you have other people writing? How does that work? Eric: That's a good question. I like to use the library analogy for how Google picks out a website. Instead of websites, let's call them books. Google is our librarian in the largest library in the world, and I'm looking for a book on cookies. Not just cookies, but I want chocolate chip cookies. What's a better resource, a hundred-page book on cooking that includes chicken and roast beef and baking, or a hundred-page book on just cookies, and specifically chocolate chip cookies? What Google is looking for is the best, most relevant information. As a personal injury attorney, if I've got family law and criminal defense and estate planning and trusts and intellectual property and car accidents, I'm really diluting my message. My book is a catchall for everything. If I have a really focused book on just personal injury—and I'm talking about car accidents or brain injuries or spine injuries—now I've created a really powerful, relevant, niche source. If you do a search for Covid right now, you're probably going to find something like WebMD. You're not going to find some random website. You'll find something from the CDC because those are powerful sites that have developed their niche. So, the way to earn Google's respect is, number one, the content has to be original. They don't want to duplicate content. They're literally tracking billions, if not trillions, of websites by now, so if your content isn't original, why keep track of it? Then they want to make sure those user experience things are there: how much time on site, how quickly does the website load, how easy is it to get from one page to the next? When you ask us specifically about content, we have our own in-house team. We think content is so important, so we look for really good writers and we train them on how to research for the purposes of showing up organically. So, how to research for a keyword and then how to write so search engines can pick up on those keywords. Content is such an important part. Instead of outsourcing it to a third party, we hired good writers. These are all US-based employees of Market My Market that write, edit and post their content to the website. Sharon: With Google, I always imagined—and maybe you can shed some light on it—that there's some person somewhere who's watching all these screens and making decisions. Is this all done by a machine? Eric: Yes. Google specifically calls this machine learning. That's really where the user experience part comes into this. In the old days, back in 2006, all you really needed to do was have some good content and a couple of labels. If I was trying to rank for “medical malpractice attorney Los Angeles,” I would want to make sure that page was titled “medical malpractice attorney.” I'd want that to be the title of the first paragraph, and I'd want to use that term a couple of times in there. Well, people got wise to that, and then they started keyword stuffing. They started putting keywords all over the place. They would even put black text on a black background so you couldn't see it, but Google could read it. Well, Google is much smarter than any of us, and they can now pick up on those. They pick up on the user experience key indicators, which is how people interact with the website. They know if someone is clicking around and going to multiple pages. One of the biggest SEO terms is bounce rate. A lot of people mistake bounce rate with how fast someone bounces from the website, meaning, “I went to the website, and I bounced in two seconds.” That's not what bounce rate is. Bounce rate is only going to a single page. If I come to the homepage and I don't click on an attorney profile or a client testimonial or the car accident page, Google is marking that against me because they're saying, “People come to your website. You've got a hundred pages and they only go to one. That can't be a good search experience.” These algorithms are now taking all these learning experiences from millions and millions of searches, and they're coming up with—and Google admits this—rankings that even the Google engineers don't know exactly how they get to it. The benefit of AI is that it works while you're sleeping. The downside of AI is you're not exactly sure why the output is what it is until you dig into the weeds. That's why we see so many changes in Google's algorithm throughout the year. Sharon: AI being artificial intelligence. Eric: Correct, yeah. Google likes to use the term “machine learning.” I don't know if they just want to coin their own term, but they always refer to it as machine learning. Their computers are learning based on how people interact with the Google searches they provide. Sharon: That's interesting. I didn't know that was how they defined it. What's the difference between working with lawyers and working with financial professionals, doctors, other professional services? Eric: The biggest difference from a marketing perspective is knowing which resources are best. Most of my clients are in the legal industry. People are going to get their links from Avvo and FindLaw, but if you haven't dealt with lawyers before, you might not know the more obscure or random or even local searches. Most attorneys belong to at least one if not several bar associations. They could belong to their local city bar association. They could belong to their state bar association. All of those give them opportunities to list who they are and link back to their website. When it comes to other professionals like financial, that's not a market we dabble in. I wouldn't have the confidence to tell somebody who was a financial planner or someone big in the finance world that I know exactly where to market them, because I don't have the 17 years of experience there. When somebody can focus in on a niche, they can find all these nooks and crannies on the internet where they can market their clients to make sure they're putting their best foot forward. Sharon: Does social media play any part in this? Does that change things? Eric: When it comes to social media, there are two different ways to use it. The first one is the most labor-intensive and hardest, but it can pay off. I strongly suggest anybody who wants to do organic social media, which means you're posting about your law firm—that takes a lot of work. They say you should be posting one to three times a day, and that would be on things like TikTok and Instagram and Facebook. Now, I see your face. That seems like a lot of work, and it is. You've got to think about this, and you've got to be very inventive when you do your posts, because who is going to follow a criminal defense attorney for no reason? Who's going to follow a family law attorney? One way to use social media to your advantage organically is to take viral content that's happening right now and put your spin on it. For example, we just got past the Johnny Depp/Amber Heard trial that was making worldwide news. Some of the most popular posts were attorneys who were giving their two cents on that day's trial. That's a great way to do something through social media. It still takes time because you've got to keep up on whatever that trial is, and then you've got to go in and give your unique take, but that could pay off in dividends. Some of those videos were getting millions of views, which is really raising their presence.   The other way to use social media is to do paid advertising. You can do paid advertising through TikTok. You can do it through Facebook and Instagram, and what you're doing is targeting your most likely audience. If I'm a criminal defense attorney, I might be targeting males because more males are committing crimes. I might target certain areas of the county near jails or where courts are. I can geotarget those. I can put a circle around the court. Anybody who's coming in and out of this building, I want to target them with an ad. Those would be paid ads. Budgets can range in the low thousands to the high thousands, depending on how competitive that market is and how many people you want to serve ads to. Sharon: Do you take that into account? Does one hand influence the other in terms of things you're doing to optimize everything? Does that come into play? Eric: Social media doesn't have a huge organic bump to it unless you get into the extremes. If I have a post that's going viral, if I'm getting lots of mentions, if the firm name is being mentioned a lot on Twitter, that can have some effects, but that's very rare. I would say if you have somebody in the office who loves social media and they're going to post your holiday parties—for example, if somebody gives you a great review on Google, repost that review and say, “Thanks, Karen. We really love having you as a client.” Make it interactive. That's probably not going to win you a case organically, but if someone finds your social media profile, sees how active you are, gets a feel for the personality of the firm, it could get you that first phone call as they're doing their due diligence on who to hire. Sharon: Do you see social media playing more of a role as you continue in this vein? Eric: I see social media as a really good way to connect with people. I see it more as a tool for paid. There are very few attorneys that are going to spend enough time on social media, the time it needs. If you hire me to run your social media campaign, what do I know about the daily workings of the firm? That should be more of a personal thing. What you could hire us to do is to create ads for you and to serve those ads to specific people. As a general rule of thumb, social media is not a great tool for single-event personal injuries like car accidents, because it's really hard to target your audience. Where they do make a difference would be in mass torts, for example Roundup. Roundup has glyphosate in it. It was giving people non-Hodgkin's lymphoma. There were links to this. Monsanto was sued. Bellwether trials went on to prove that they were at fault, and the verdicts were coming back in the tens of millions of dollars. That is a great tool for social media because I know the type of person that used Roundup. I know the hotbeds. This wasn't your weekend gardener; these were people in the flyover states that were using tons of this stuff, literally, on their crops. People who were working on farms or in agriculture were overly exposed to this stuff and were coming down with non-Hodgkin's lymphoma and a couple other types of cancer. That's great for Facebook because you're leveraging all the data they have on their users, all their attributes, their age, their income. I like social media for those kinds of campaigns, but for your typical family law attorney or criminal defense attorney, it's probably dollars that could be spent better somewhere else. Sharon: Eric, I could go on forever asking a million more questions. There's so much to all of this. Thank you being here today. Eric: Sharon, thanks for having me. I appreciate the conversation. Sharon: Greatly appreciate it. Thank you.

LAWsome
The Undeniable Power of Agile Marketing for Law Firms

LAWsome

Play Episode Listen Later Oct 20, 2022 18:03


Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.   In today's episode, Tanner is accompanied by Matt Smyers, former attorney who brings over a decade of experience in legal marketing to his role at Consultwebs as Senior Digital Advertising Advisor.   Matt helps law firms and clients connect through strategic planning and execution of legal digital advertising campaigns using a variety of platforms, including Google Ads, Facebook, Bing, Yahoo, and virtually any other paid advertising.   Key Takeaways: 00:17 Introduction  01:02 What is Agile marketing for law firms? 02:17 Is Agile marketing effective for your firm? 04:00 Waterfall versus Agile  06:37 Most relevant changes a law firm can expect from Agile 08:03 Benefits of Agile marketing for law firms 09:48 Opportunities and challenges of partnering with an Agile agency 12:55 Example of how Agile works at Consultwebs  14:43 Final advice(s) for law firms 17:10 Closing thoughts    Best way to contact Matt Smyers:  msmyers@consultwebs.com  https://www.consultwebs.com/about-us/our-team/matt-smyers    Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify   Visit the LAWsome website   Follow Consultwebs on social for legal marketing updates: Facebook Instagram Twitter Linkedin YouTube   Learn more about Consultwebs at the links below. Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351

Judy Garland and Friends - OTR Podcast
Episode 3: Bing Crosby Podcast 1952-10-23 (Ep03) Guest Jimmy Stewart and The Gordon MacRae Show - Railroad Hour 1952-10-20 Ep212 Naughty Marietta

Judy Garland and Friends - OTR Podcast

Play Episode Listen Later Oct 20, 2022 60:40


Rádio Gaúcha
Paulo José Kolberg Bing, Presidente do Grêmio Náutico União - 18/10/2022

Rádio Gaúcha

Play Episode Listen Later Oct 18, 2022 16:27


Clube diz estar contribuindo para investigação policial de racismo

For Immediate Release
FIR #289: Bloggers, AI, and The Future of PR

For Immediate Release

Play Episode Listen Later Oct 17, 2022 87:29


New data suggests a lot of bloggers are employing practices that are the opposite of those that deliver results. Shel and Neville dive into the data from a new blogger survey. Also in this episode: Microsoft is bringing the DALL-E 2 AI graphic generator to Office 365 via a new app called Designer, as well as a tool called Image Creator that will be deployed through Bing and Microsoft Edge; virtual influencers, already a big deal in Asia, are making inroads in the US, performing in concerts, signing record deals, and pitching products for brands; Edelman's CEO, Richard Edelman has given an interview in which he outlines his vision for the future of PR and his company; the category of meme creators is heating up but a lot of these people aren't happy with Instagram's rules; a new Danish political party is being led by an Artificial Intelligence. In his Tech Report, Dan York reports on more digital services copying others, including yet another "stories" feature, this time on Signal; Facebook is dropping support for its Instant Articles mobile format amidst a decline in its support for news in general; meanwhile, TikTok is becoming more of a news source; and a volunteer opportunity awaits those interested in working with the Information Technology Disaster Resource Center.Continue Reading → The post FIR #289: Bloggers, AI, and The Future of PR appeared first on FIR Podcast Network.

The FIR Podcast Network Everything Feed
FIR #289: Bloggers, AI, and The Future of PR

The FIR Podcast Network Everything Feed

Play Episode Listen Later Oct 17, 2022 87:29


New data suggests a lot of bloggers are employing practices that are the opposite of those that deliver results. Shel and Neville dive into the data from a new blogger survey. Also in this episode: Microsoft is bringing the DALL-E 2 AI graphic generator to Office 365 via a new app called Designer, as well as a tool called Image Creator that will be deployed through Bing and Microsoft Edge; virtual influencers, already a big deal in Asia, are making inroads in the US, performing in concerts, signing record deals, and pitching products for brands; Edelman's CEO, Richard Edelman has given an interview in which he outlines his vision for the future of PR and his company; the category of meme creators is heating up but a lot of these people aren't happy with Instagram's rules; a new Danish political party is being led by an Artificial Intelligence. In his Tech Report, Dan York reports on more digital services copying others, including yet another "stories" feature, this time on Signal; Facebook is dropping support for its Instant Articles mobile format amidst a decline in its support for news in general; meanwhile, TikTok is becoming more of a news source; and a volunteer opportunity awaits those interested in working with the Information Technology Disaster Resource Center.Continue Reading → The post FIR #289: Bloggers, AI, and The Future of PR appeared first on FIR Podcast Network.

Judy Garland and Friends - OTR Podcast
Episode 4: Judy Garland Podcast 1952-10-30 Bing Crosby Ep04 Guest Host- Judy Garland (Mindi)

Judy Garland and Friends - OTR Podcast

Play Episode Listen Later Oct 17, 2022 36:10


Judy takes over for Bing!

Dulcimerica with Bing Futch
Episode 618 - “Piedmont Folkways: Part 1”

Dulcimerica with Bing Futch

Play Episode Listen Later Oct 15, 2022


 Direct DownloadBing performs Live! On the Clocktower stage at WAME 92.9FM/550 AM in Statesville, North Carolina for Piedmont Folkways. Part 1 of a 2-part episode. Bing Futch is endorsed by Folkcraft Instruments, V-Picks and Zither Stands.Enjoy "Dulcimerica"? Consider supporting the program by becoming a patron!

Search News You Can Use - SEO Podcast with Marie Haynes
Analyzing the September Core Update - To recover, you may need to focus on "needs met"

Search News You Can Use - SEO Podcast with Marie Haynes

Play Episode Listen Later Oct 13, 2022 27:23


The September Core update feels different to me! In this episode I share my thoughts after analyzing many pages that won and lost following this Google core update. The most important thing a site can work on if hit is ensuring that you are the best option to meet the immediate needs of the searcher. If we thoroughly understand the intent of searchers, we can create content that helps them meet that need better than other sites. In this episode I review two pages that did well following the September core update. They may look like they are lacking E-A-T, but I think Google promoted them because they quickly met searcher needs. I also share how the Helpful Content Update may have introduced a way for Google to better determine which pages are meeting the needs of searchers. https://developers.google.com/search/blog/2019/08/core-updates https://www.amsivedigital.com/insights/seo/winners-losers-of-the-september-2022-core-update-product-reviews-update/ https://www.semrush.com/blog/september-2022-core-update-impact/ https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ https://www.amsivedigital.com/insights/seo/winners-losers-of-the-september-2022-core-update-product-reviews-update/ https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update https://moz.com/blog/click-based-seo-engagement-signals Interview with Alan Kent from Google. Machine learning is discussed at 18:00 https://www.youtube.com/watch?v=dZuEQY11khw How the quality raters work: https://services.google.com/fh/files/misc/hsw-sqrg.pdf Frédéric Dubut of Bing on SEOs shifting to intent research instead of keyword research https://www.youtube.com/watch?v=NTriTRmEf34 Register for free to watch Marie's talk on Google's quality questions at SMX Next: https://attend.marketinglandevents.com/smx-next-2022?i=H0RFJApYbpWJKGGJ1ihWY0ciBytHmhUB Book a strategy session with Marie: https://mariehaynes.com/contact https://mariehaynes.com/book - QRG checklist book

Windows Weekly (MP3)
WW 798: Queued for Unenrollment - Apple integrations, Surface Laptop 5, Microsoft Designer

Windows Weekly (MP3)

Play Episode Listen Later Oct 12, 2022 156:40 Very Popular


Apple integrations, Surface Laptop 5, Microsoft Designer Microsoft Ignite 2022 Loop components news! Teams Premium Add-on, Mesh avatars in preview, more new features New/rebranded Microsoft 365 app for Windows, mobile devices, and the web Microsoft Places: A new app for coordinating hybrid work Microsoft Edge is getting a workspaces feature Dev Box in preview New Outlook features for hybrid work Microsoft Editor gets some AI updates Surface Event Surface Laptop 5, Surface Pro 9, Surface Studio 2+ announced - all of it leaked already. Oddly, the new peripherals are more interesting. OK, not oddly... What exactly is Microsoft trying to accomplish with Surface? Microsoft: iCloud Photos, Apple TV and Apple Music are coming to Windows 11 Microsoft Designer steals the show (and will be up next on "Killed by Microsoft") Windows 11 Let's talk 22H2, October update, and new features — there is some confusion New Dev build adds support for third-party widgets More Microsoft Microsoft partners with Meta on the Metaverse ... productivity and games Xbox Brazil OK's Microsoft's Activision Blizzard acquisition Enthusiasts spy device on Phil Spencer's shelf, it's just an old prototype You can launch Xbox Cloud Gaming titles from Bing search results for some reason Tips and picks Microsoft has a tip: disable security features to improve gaming on Windows 11! App pick of the week: Oracle VirtualBox 7.0 Enterprise pick of the week: Microsoft Syntex Codename pick of the week: Haven Beer pick of the week: Southern Tier Pumking Hosts: Leo Laporte, Mary Jo Foley, and Paul Thurrott Download or subscribe to this show at https://twit.tv/shows/windows-weekly Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Check out Paul's blog at thurrott.com Check out Mary Jo's blog at AllAboutMicrosoft.com The Windows Weekly theme music is courtesy of Carl Franklin. Sponsors: Secureworks.com/twit hover.com/twit kolide.com/ww