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In This Episode You Will Learn About: Doing what feels good and fun Getting around people who are doing what you want to do Growing personally to grow your business The importance of constant learning Getting used to hearing “no” Setting up systems for effective scaling Being true to yourself and your brand Resources: Itscreativelabel.com Podcast: itscreativelabel.com/the-label Instagram: @creative.label fastfoundations.com Show Notes: Meet the team that’s behind the logo, branding, and marketing for my new beverage company Lite Pink, Aisha Marshall and Des Dickerson. These women are some of the most talented and gifted I have ever met, and we’ve been having an amazing time collaborating. We talk all about how we’ve grown from this relationship, the genius behind their business and marketing, how their experience in our Fast Foundations program that helped them grow and scale their business, and the five secrets they learned to scale effectively. The things they share are going to blow your mind. Question Highlights: Did you have an a-ha moment working with me and Lite Pink? What were you thinking when you joined our Fast Foundations mastermind? What are the five tips for scaling your business? Guest Bio: Des Dickerson VP, PUBLIC RELATIONS AND DIGITAL MARKETING Des has an eye and passion for production. She has worked behind the scenes of major TV shows and networks such as The Dr.Phil Show, Lifetime, HGTV, and YouTube. Des knows what is visually appealing to an audience. This is why creating successful marketing campaigns and visually appealing digital content is her forte. Podcast and video production is her niche, and she loves being able to bring a clients vision into an audio/visual reality. When Des isn’t working behind the scenes, she loves kickboxing and photography. Aisha Marshall VP, BRANDING AND DIGITAL MARKETING Creativity and Aisha go hand in hand. Having worked in creative development and its impacts on digital strategy, she has adopted a special niche for finding the most unique visuals for clients. Aisha is an Arizona State alumni, having a BA in Journalism and Mass Communication and a Juris Doctor from ASU’s Sandra Day O’Connor College of Law. Aisha was also a former ASU Spirit Leader, and she still enjoys dancing in her free time.
{Special Episode note from Heather} Nearly two years ago, having watched on TV elite distance runner Desiree Linden place second at the U.S. Olympic Marathon Trials, finishing with a time of 2:28:54, I marveled at her steady-strong pacing and cool-as-a-cucumber demeanor -- especially on what was an especially warm day in Los Angeles. I thought to myself, not for the first time, how I’d love the opportunity to meet her in person, to have her as a guest on my podcast. Not only because of her inspiring performance and numerous accomplishments (I had also excitedly watched from my computer as she crossed the finish line and came in second place at the 2011 Boston Marathon), but because she’s a Michigan Runner Girl, just like us. OK, maybe not exactly like us. She has that super speedy thing going on. But she does live here in the Mitten -- she and husband (and rockstar Ironman athlete) Ryan Linden train in Rochester Hills with fellow Hansons Brooks Original Distance Project athletes -- and in fact has been spending an increasing amount of time in northern Michigan. I just knew we’d have lots of talk about, and I wanted to share that conversation with the MRG community. So I did what any respectable blogger and podcaster would do: I commented on one of her tweets, kept up on her Instagram posts, and eventually sent a direct message to her via Twitter, inquiring about her interest in coming on my show. And, she responded. She had a lot going on, with the Olympic Games in Rio just around the corner (oh, yes, that makes sense, of course...), so she asked if we could talk again later in the year. To which I said “Yes!!” (I hoped she didn't think I was too much of a stalker...) Fast forward to this past spring, when I ran my 8th marathon and fourth Bayshore in my hometown of Traverse City. While the race didn’t go exactly as I had hoped (an old achilles injury flared just past the halfway mark), a few special things happened that day, including seeing Des on the course holding a sign and cheering on runners AND having the opportunity to talk with her around the 24-mile mark after Emma asked if she’d take a photo with us. Des was so kind and encouraging, just when I needed a boost. In recent months, Des and I began emailing each other. She shared that she’d be happy to come on my show, that she’d taken a step back from running this past summer but was getting back into a groove. December, she told me, would be a great time to get together. So we did just that, and the result is this latest episode of the Michigan Runner Girl podcast. Des and Ryan made the trek to Traverse City from their home in Charlevoix, about an hour drive, and not only did she sit with me and my co-host Pam Carrigan for an hour for the podcast, she and Ryan also joined Joe and I for dinner out afterward at one of our favorite spots, The Filling Station in Traverse City. During this episode, Pam and I talk with Des about her self-imposed break from running following this last spring’s Boston Marathon (where she finished fourth), how she spent this time away from the sport, when and how she re-discovered a hunger for competitive running, the half marathon she recently won, and lots more, including how she got started running (she was a soccer player from the age of 5) and what it was like for her to watch Shalane Flanagan win this fall’s New York City Marathon. We also may have raised a glass of whiskey to her recent race win in San Antonio, Texas. We had so much fun talking with her -- I know you guys are going to love hearing from her as much as we did! (Fun fact: When Des finished second at the 2011 Boston Marathon by just two seconds and set a personal record by four minutes, her time of 2:22:38 was then the fastest time ever run by an American woman in the Boston Marathon. After her success in Boston she was invited to throw the first pitch at a Detroit Tigers game.) Following our conversation with Des, Pam and I offer a re-cap of the experience talking with a two-time Olympic marathoner -- Des says she’s up for a return visit to the podcast, maybe after her Boston 2018 race! -- and we also share information about the upcoming winter and spring Michigan Runner Girl weekend retreats.
Des Delgadillo would call himself an entrepreneur, but that would imply he gets paid for his various wacky endeavors. Sadly, he does not. After losing his sight to Congenital Glaucoma at an early age, Des has never let total blindness stop him from being a very funny comedian, a pro wrestling journalist, and an all-around swell guy. He made this blog to give himself and his best buddies a platform to talk about all the things that make their geek worlds go, like British stand up, Kevin Smith films, Doctor Who, Japanese cartoons, obscure music, and pro wrestling. Des also made this blog and wrote this bio because he enjoys referring to himself in the third person. When Des isn’t writing about, watching, or arguing about men in tights, he can be seen flexing his funny muscle at various comedic locales, including the world famous Comedy Store andHollywood Improv. If you’d care to read more of Des’s spandex-related exploits, bask in his work for Pro Wrestling Ponderings, ROHWorld.com, and Wrestletalk.TV. Des also delights in coffees from around the world, most Pepsi Co. products, the musical stylings of Carly Rae Jepsen, Kevin Smith films, zombie movies, and talking about himself. Des is probably most accessible through Twitter, @DesDelgadillo.
EXCLUSIVE VIDEO POD-EXCERPT!--#1 Essence bestselling author Nikki Turner with FOREVER A HUSTLER'S WIFE --In A Hustler’s Wife, Yarni worked for more than a decade to get Des’ life sentence overturned after he was incarcerated for a crime he didn’t commit. Now that he’s free, Des struggles with his promise to Yarni to give up his drug dealing lifestyle for her and their newborn daughter. Soon Des finds an even greater hustle – one that would allow him to possess the three things that all major players desire: money, power, and respect. He becomes a preacher. Yarni reluctantly stands by as her man as he trades in his triple beam scale for a bible and a Bentley, making his church a welcoming place for all sinners. As word of his church spreads, people come from all over to be a part of Des’ congregation. When Des’ success goes to his head and Yarni now finds both her loyalty to her man and her faith tested. With FOREVER A HUSTLER’S WIFE... Turner, known as the "Queen of Hip Hop Fiction", delivers another treat filled with hot romance and a shocking new hustle. Check it out!http://www.authorsinyourpocket.comBrought to you by TriCom Podcast, dedicated to putting Authors In Your Pocket(tm)!!!
EXCLUSIVE VIDEO POD-EXCERPT!--#1 Essence bestselling author Nikki Turner with FOREVER A HUSTLER'S WIFE --In A Hustler’s Wife, Yarni worked for more than a decade to get Des’ life sentence overturned after he was incarcerated for a crime he didn’t commit. Now that he’s free, Des struggles with his promise to Yarni to give up his drug dealing lifestyle for her and their newborn daughter. Soon Des finds an even greater hustle – one that would allow him to possess the three things that all major players desire: money, power, and respect. He becomes a preacher. Yarni reluctantly stands by as her man as he trades in his triple beam scale for a bible and a Bentley, making his church a welcoming place for all sinners. As word of his church spreads, people come from all over to be a part of Des’ congregation. When Des’ success goes to his head and Yarni now finds both her loyalty to her man and her faith tested. With FOREVER A HUSTLER’S WIFE... Turner, known as the "Queen of Hip Hop Fiction", delivers another treat filled with hot romance and a shocking new hustle. Check it out!http://www.authorsinyourpocket.comBrought to you by TriCom Podcast, dedicated to putting Authors In Your Pocket(tm)!!!