Podcasts about PepsiCo

Today's Corporate Cafecito episode is live, and I'm bringing Marie Quintana back because her journey cannot be contained in a single conversation.In this episode, we go deep into the corporate chapters that shaped her leadership. From choosing systems engineering at IBM before laptops were even a thing, to leading complex transformations at PepsiCo during major acquisitions, to building what became the Multicultural Center of Excellence at a time when multicultural strategy wasn't even part of the business conversation.What makes this conversation powerful isn't the titles. It's the leadership moments we don't talk about enough. The meetings that didn't land. The resistance to change. The fear in the room. And Marie's decision to stay, listen, and meet people one on one because real leadership starts with humanity.We talk about non linear career paths, curiosity as a strategy, and what it means to keep walking into rooms where you are still the only Latina. Doing it afraid. Doing it anyway. Si tú puedes, tú puedes.If your career path hasn't looked the way you thought it would, if you're stepping into something new, or if you've ever wondered whether you're ready, this episode will meet you right where you are.

In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to help you do exactly that.Jim Stengel hosts a roundtable discussion around the book The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage, which chronicles PepsiCo's multi-year transformation of its insights and analytics function.Joined by Steve Phillips (Zappi), Nataly Kelly (Zappi CMO), Katherine Melchior Ray (brand leader at Nike, Louis Vuitton, Gucci, Hyatt, and more), and Stephan Gans (Chief Consumer Insights & Analytics Officer, PepsiCo), this conversation explores how organizations move from slow, fragmented research to connected learning systems that drive faster, smarter decisions.---Learn more, request a free pass, and register at iab.com/alm Promo Code for $500 of ticket prices: ALMCMOPOD26---The CMO Podcast is a vYve Production.This week's episode is brought to you by Deloitte and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Scratch, Eric sits down with Chris Willingham, Chief Marketing Officer at Brompton Bicycle, to discuss the brand strategy behind Brompton's global expansion. Chris shares how Brompton has grown from a distinctly 'British brand' into a global challenger across markets like China, Japan, the US, and Europe, and why international growth requires a clear point of view on what the brand stands for everywhere, not just what it sells. They dig into how Brompton built a global brand platform designed to scale, including how the team grounded its positioning in both product truth and human truth. Chris explains the thinking behind Living Life Unfolded, why the brand shifted focus from the mechanics of folding to the experience that unfolds once you ride, and how Brompton balances global consistency with the flexibility needed to resonate locally. He also shares how the brand is being rolled out in phases, prioritising focus and internal alignment over big-budget launches. The conversation also explores what this approach means for marketing leadership. Chris reflects on choosing agency partners that fit a challenger brand, the importance of distinctiveness and creative bravery in crowded categories, and how community and culture play a role in global relevance. Watch the video version of this podcast on YouTube: https://youtu.be/2WLVQ_mnJaM   

Carlos Rodríguez Braun, Jesús Morales, María Blanco e Ignacio Rodríguez Burgos repasan la actualidad económica del día.

Peter Wilken is an award-winning brand strategist, celebrated author, and the creator of The Lighthouse Brand Strategy Academy. With over three decades of experience, Peter has run agencies for three of the world's top creative networks, including Ogilvy and Leo Burnett, and served as Head of BBDO Asia Pacific. He has worked with some of the world's top creative and strategic minds on brands including Coca-Cola, Shell, McDonald's, PepsiCo, Unilever, BMW, Shangri-La, and many more. As the co-founder of The Brand Company, one of the world's first specialist brand consulting firms, Peter pioneered innovative approaches to brand strategy, including the widely recognized Brand Centred Management™ 4Ds process.A winner of the prestigious Cannes Gold Lion - considered the Oscars of the Advertising world - Peter is renowned for his creative excellence and strategic insight. His book Dim Sum Strategy is hailed as a must-read for serious brand professionals. Known as a constructive disruptor and ‘Father of Brand DNA,' Peter's work has impacted thousands of professionals globally, redefining how brand-builders connect with their audiences and how organisations centre their business around their brand. Today, he consults with a small cadre of clients through his private consulting firm, Dolphin Brand Strategy, and speaks on Creative Strategic Thinking and Brand-Building. His CBO Masterclass represents the culmination of a storied career, offering invaluable insights drawn from his depth of experience at the forefront of advertising and brand-building, with a focus on practical implementation in the real world. Originally hailing from Edinburgh, Scotland, he has lived in nine countries, including the UK, USA, the Solomon Islands, Singapore, Hong Kong, the Philippines, Malaysia, and now calls Vancouver, B.C., home. He is married to Regina, and they have three adult boys.Master Brand Strategy, build a thriving brand-centered business, and earn CBO certification. Click this link: https://www.peterwilken.com/brand-strategy-masterclass Click here to access the Complete Dim Sum Strategy Audio Book for FREE: https://www.peterwilken.com/dimsum-strategy-free-audibook Connect with Peter Wilken:Website: https://www.peterwilken.com/ Podcast: https://open.spotify.com/show/63psdkyx5wVlsK0H7GO0WE TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152

Today I'm joined by neuroscientist and mitochondrial health expert Siobhan Mitchell to cut through the noise around mitochondria, inflammation, NAD, and what actually matters for energy, recovery, and brain health in midlife We unpack why mitochondria are not just “battery packs”, they are a master regulator of oxidative stress, immune signalling, and cellular aging. Siobhan explains the difference between hormetic stress that upgrades your system (like training) versus chronic stress that drains it WHAT YOU'LL LEARN: • What mitochondria actually do, beyond “energy production”  • Mitophagy and mitochondrial biogenesis, and why both decline with age  • The difference between hormetic stress (exercise) and chronic stress (modern life)  • Why mitochondrial dysfunction can drive inflammation and immune overactivation  • How brain energy demand and oestrogen loss intersect in menopause symptoms  • CD38, inflammation, and why staying lean matters for NAD preservation  • Why NAD precursors can be wasted, and what supports conversion inside the cell  • The practical take on timing, training, and recovery support TIMESTAMPS 00:01 Mitochondria, ATP, and the oxidative stress trade-off  04:14 Mitophagy, mitochondrial biogenesis, and aging  16:13 Mitochondria as immune regulators, inflammation and cytokines  23:09 Brain energy, menopause, oestrogen, and cognitive decline mechanisms  29:33 NAD explained, CD38, and why NAD drops with age  48:56 NAD, GLUT4, insulin sensitivity, and perimenopause metabolism  53:19 Where to learn more, discount code, and closing VALUABLE RESOURCES ⁠Join The High Performance Health Community⁠ ⁠Click here⁠ for discounts on all the products I personally use and recommend A BIG thank you to our sponsors who make the show possible Get 10% off MitoQ NAD+ - www.mitoq.com with code ANGELA Get 35% off Timeline Mitopure by visiting this link while the offer lasts - https://www.timeline.com/promotions/angela35 Upgrade your cellular health - get 20% off Beam Minerals at http://beamminerals.com/ANGELA & use code ANGELA at checkout ABOUT THE GUEST Dr Siobhan Mitchell - Chief Scientific Officer - MitoQ Siobhan is the Chief Scientific Officer at MitoQ. She completed her PhD at SUNY Albany and a post-doctoral fellowship in brain ageing at the University of Washington. Siobhan has held roles at the three largest food companies in the world (Unilever, Nestlé, and PepsiCo), where she conducted trials in Europe, North America, and Asia, investigating the effects of nutrition on cognitive decline, mood, and performance. Additionally, she was Senior Director of Research at Noom, where she led a team investigating the behavioural and health effects of weight loss and mental health ABOUT THE HOST Angela Foster is an award winning Nutritionist, Health & Performance Coach, Speaker and Host of the High Performance Health podcast. A former Corporate lawyer turned industry leader in biohacking and health optimisation for women, Angela has been featured in various media including Huff Post, Runners world, The Health Optimisation Summit, BrainTap, The Women's Biohacking Conference, Livestrong & Natural Health Magazine. Angela is the creator of BioSyncing®️ a blueprint for ambitious entrepreneurial women to biohack their health so they can 10X how they show up .without burning out. CONTACT DETAILS ⁠Instagram⁠ ⁠Facebook⁠ ⁠LinkedIn⁠ Disclaimer: The High Performance Health Podcast is for general information purposes only and do not constitute the practice of professional or coaching advice and no client relationship is formed. The use of information on this podcast, or materials linked from this podcast is at the user's own risk. The content of this podcast is not intended to be a substitute for medical or other professional advice, diagnosis, or treatment. Users should seek the assistance of their medical doctor or other health care professional for before taking any steps to implement any of the items discussed in this podcast.

In der heutigen Folge sprechen die Finanzjournalisten Anja Ettel und Philipp Vetter über Elons Prognose-Feuerwerk, eine miese Prognose vom Chip-Riesen Intel und den Sonnenbrillen-Influencer Emmanuel Macron. Außerdem geht es um Nvidia, JP Morgan, Chevron, ExxonMobil, Fanny Mae, Freddie Mack, Visa, Mastercard, Tesla, iVision Tech, Czechoslovak ⁠Group (CSG), Monster Beverages und Celsius Holdings, Coca Cola, PepsiCo., AG Barr, Anheuser-Busch InBev, Heineken, Carlsberg, Diageo, Pernod Ricard, den xTrackers MSCI World ex USA ETF (WKN: DBX0VH), den Invesco MSCI World Equal Weight (WKN: A40G12) und den Invesco mit dem FTSE RAFI All World 3000 ETF (WKN: A0M2EN). Wir freuen uns an Feedback über aaa@welt.de. Noch mehr "Alles auf Aktien" findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter. Hier bei WELT: https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html. Der Börsen-Podcast Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? Hier findest du alle Infos & Rabatte! https://linktr.ee/alles_auf_aktien Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Agosto de 2018. Indra Nooyi, una de las ejecutivas más poderosas del mundo, anuncia que deja PepsiCo. Doce años como CEO. La empresa iba bien. Ella estaba en la cima.¿Por qué alguien deja algo cuando le va bien?Esa misma pregunta te la has hecho tú alguna vez. Mirando tu trabajo, preguntándote: ¿me quedo o me voy?En este episodio descubrirás:→ Los 4 argumentos legítimos para quedarte (que mucha gente ignora) → Los 4 argumentos para irte (y cuándo pesan más) → Las 3 lecciones de la salida de Indra Nooyi → El marco de 5 preguntas para decidir con claridad → Los 2 principios de transición que separan a los que avanzan de los que se estancan

Jak wygląda droga od PepsiCo do Netii i współtworzenia Play?W tym odcinku poznasz kulisy decyzji z samego szczytu dużego biznesu - bez PR-u, bez korporacyjnych frazesów i bez mitów o „idealnej karierze”.Gościem audycji jest Mirosław Godlewski, były prezes PepsiCo, były CEO Netii oraz współtwórca powstania Play, który opowiada:

The CPG Guys are joined in this episode by John frost, Chief Customer Officer at Chobani, Find John Frost on Linkedin at: https://www.linkedin.com/in/john-frost-20963155/Find Chobani on Linkedin at: https://www.linkedin.com/company/chobani/Find Chobani online at: https://www.chobani.com/Here's what we asked John:John, let's start with your journey. What path led you to Chobani, and how has your experience at Frito-Lay and PepsiCo shaped your perspective as Chief Customer Officer?The Chief Customer Officer role is all about building deep partnerships. How do you define retail customer centricity at Chobani, and how does it show up in your day-to-day?Chobani has grown from disrupting yogurt to becoming a modern  food and beverage company. How do you balance staying true to the brand's roots while  expanding into new categories?Innovation is at the heart of Chobani's DNA. How do you align with retail partners to ensure that innovation lands successfully with shoppers?Chobani has always led with purpose, from food made better to community impact. How does that purpose translate into customer partnership and retail collaboration?Consumer today demand more authenticity & transparency from brands. How is Chobani meeting those expectations in ways that build both brand equity and customer trust?Looking out to 2026, what excites you most about the future of food, beverage, and retail partnerships?For emerging leaders in CPG, what advice would you give on building trust, driving results, and being an effective customer-first leader?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Stephen Kehoe, EVP and Chief Corporate Affairs Officer, PepsiCo, joins Justin Blake, Executive Director of the Edelman Trust Institute, at the World Economic Forum in Davos for a conversation on trust, leadership, and global responsibility. Drawing on findings from the 2026 Edelman Trust Barometer, they discuss why trust is increasingly earned locally, how multinational companies balance global scale with local credibility, and what it means for business to broker trust amid economic pressure, misinformation, and geopolitical uncertainty.

Your career spans some of the world's biggest CPG brands, from Unilever to PepsiCo to Newell. Looking back, what pivotal moments or decisions shaped your approach to marketing leadership?Consumers today interact with brands across so many touchpoints—online, in-store, social, and more. How do you approach creating a consistent, meaningful brand experience that resonates across channels while staying true to the brand's core purpose? You've led the launch of major products and platforms. What's your approach to fostering innovation in large organizations, and how do you decide which risks are worth taking?You emphasize collaboration, strategic clarity, and entrepreneurial agility in your leadership. How do you cultivate teams that can execute bold marketing strategies while staying agile in an ever-changing market?As we wrap up, is there anything you'd like to leave today's listeners with—an insight, a piece of advice, or a perspective from your journey that you hope they take away?

Do you ever wonder whether your grocery store cares about whether you have a healthy diet? Every time we shop or read advertisement flyers, food retailers influence our diets through product offerings, pricings, promotions, and of course store design. Think of the candy at the checkout counters. When I walk into my Costco, over on the right there's this wall of all these things they would like me to buy and I'm sure it's all done very intentionally. And so, if we're so influenced by these things, is it in our interest? Today we're going to discuss a report card of sorts for food retailers and the big ones - Walmart, Kroger, Ahold Delhaize USA, which is a very large holding company that has a variety of supermarket chains. And this is all about an index produced by the Access to Nutrition Initiative (ATNi), a global foundation challenging the food industry investors and policy makers to shape a healthier food system. The US Retail Assessment 2025 Report evaluates how these three businesses influence your access to nutritious and affordable foods through their policies, commitments, and actual performance. The Access to Nutrition Initiatives' director of Policy and Communications, Katherine Pittore is here with us to discuss the report's findings. We'll also speak with Eva Greenthal, who oversees the Center for Science in the Public Interest's Federal Food Labeling work.   Interview Transcript Access ATNi's 2025 Assessment Report for the US and other countries here: Retail https://accesstonutrition.org/index/retail-assessment-2025/ Let's start with an introduction to your organizations. This will help ground our listeners in the work that you've done, some of which we've spoken about on our podcast. Kat, let's begin with you and the Access to Nutrition Initiative. Can you tell us a bit about the organization and what work it does? Kat Pittore - Thank you. So, the Access to Nutrition Initiative is a global foundation actively challenging the food industry, investors, and policymakers to shape healthier food systems. We try to collect data and then use it to rank companies. For the most part, we've done companies, the largest food and beverage companies, think about PepsiCo, Coca-Cola, and looking are they committed to proving the healthiness of their product portfolios. Do the companies themselves have policies? For example, maternity leave. And these are the policies that are relevant for their entire workforce. So, from people working in their factories all the way up through their corporate areas. And looking at the largest companies, can these companies increase access to healthier, more nutritious foods. One of the critical questions that we get asked, and I think Kelly, you've had some really interesting guests also talking about can corporations actually do something. Are corporations really the problem? At ATNi, we try to take a nuanced stance on this saying that these corporations produce a huge amount of the food we eat, so they can also be part of the solution. Yes, they are currently part of the problem. And we also really believe that we need more policies. And that's what brings us too into contact with organizations such as Eva's, looking at how can we also improve policies to support these companies to produce healthier foods. The thought was coming to my mind as you were speaking, I was involved in one of the initial meetings as the Access to Nutrition Initiative was being planned. And at that point, I and other people involved in this were thinking, how in the world are these people going to pull this off? Because the idea of monitoring these global behemoth companies where in some cases you need information from the companies that may not reflect favorably on their practices. And not to mention that, but constructing these indices and things like that required a great deal of thought. That initial skepticism about whether this could be done gave way, at least in me, to this admiration for what's been accomplished. So boy, hats off to you and your colleagues for what you've been able to do. And it'll be fun to dive in a little bit deeper as we go further into this podcast. Eva, tell us about your work at CSPI, Center for Science in the Public Interest. Well known organization around the world, especially here in the US and I've long admired its work as well. Tell us about what you're up to. Eva Greenthal - Thank you so much, Kelly, and again, thank you for having me here on the pod. CSPI is a US nonprofit that advocates for evidence-based and community informed policies on nutrition, food safety and health. And we're well known for holding government agencies and corporations to account and empowering consumers with independent, unbiased information to live healthier lives. And our core strategies to achieve this mission include, of course, advocacy where we do things like legislative and regulatory lobbying, litigation and corporate accountability initiatives. We also do policy and research analysis. We have strategic communications such as engagement with the public and news media, and we publish a magazine called Nutrition Action. And we also work in deep partnership with other organizations and in coalitions with other national organizations as well as smaller grassroots organizations across the country. Across all of this, we have a deep commitment to health equity and environmental sustainability that informs all we do. And our ultimate goal is improved health and wellbeing for people in all communities regardless of race, income, education, or social factors. Thanks Eva. I have great admiration for CSPI too. Its work goes back many decades. It's the leading organization advocating on behalf of consumers for a better nutrition system and better health overall. And I greatly admire its work. So, it's really a pleasure to have you here. Kat, let's talk about the US retail assessment. What is it and how did you select Walmart, Kroger, and Ahold Dehaize for the evaluation, and why are retailers so important? Kat - Great, thanks. We have, like I said before, been evaluating the largest food and beverage manufacturers for many years. So, for 13 years we have our global index, that's our bread and butter. And about two years ago we started thinking actually retailers also play a critical role. And that's where everyone interfaces with the food environment. As a consumer, when you go out to actually purchase your food, you end up most of the time in a supermarket, also online presence, et cetera. In the US 70% or more of people buy their food through some type of formal food retail environment. So, we thought we need to look at the retailers. And in this assessment we look at the owned label products, so the store brand, so anything that's branded from the store as its own. We think that's also becoming a much more important role in people's diets. In Europe it's a really critical role. A huge majority of products are owned brand and I think in the US that's increasing. Obviously, they tend to be more affordable, so people are drawn to them. So, we were interested how healthy are these products? And the US retail assessment is part of a larger retail assessment where we look at six different countries trying to look across different income levels. In high income countries, we looked at the US and France, then we looked at South Africa and Indonesia for higher middle income. And then finally we looked at Kenya and the Philippines. So, we tried to get a perspective across the world. And in the US, we picked the three companies aiming to get the largest market share. Walmart itself is 25 to 27% of the market share. I've read an amazing statistic that something like 90% of the US population lives within 25 kilometers of a Walmart. Really, I did not realize it was that large. I grew up in the US but never shopped at Walmart. So, it really does influence the diet of a huge number of Americans. And I think with the Ahold Delhaize, that's also a global conglomerate. They have a lot of supermarkets in the Netherlands where we're based, I think also in Belgium and across many countries. Although one interesting thing we did find with this retail assessment is that a big international chain, they have very different operations and basically are different companies. Because we had thought let's start with the Carrefours like those huge international companies that you find everywhere. But Carrefour France and Carrefour Kenya are basically very different. It was very hard to look at it at that level. And so that's sort of what brought us to retailers. And we're hoping through this assessment that we can reach a very large number of consumers. We estimate between 340 to 370 million consumers who shop at these different modern retail outlets. It's so ambitious what you've accomplished here. What questions did you try to answer and what were the key findings? Kat - We were interested to know how healthy are the products that are being sold at these different retailers. That was one of our critical questions. We look at the number of different products, so the owned brand products, and looked at the healthiness. And actually, this is one of the challenges we faced in the US. One is that there isn't one unified use of one type of nutrient profile model. In other countries in the Netherlands, although it's not mandatory, we have the Nutri Score and most retailers use Nutri Score. And then at least there's one thing that we can use. The US does not have one unified agreement on what type of nutrient profile model to use. So, then we're looking at different ones. Each company has their own proprietary model. That was one challenge we faced. And the other one is that in other countries you have the mandatory that you report everything per hundred grams. So, product X, Y, and Z can all be compared by some comparable thing. Okay? A hundred grams of product X and a hundred grams of product Y. In the US you have serving sizes, which are different for different products and different companies. And then you also have different units, which all of my European colleagues who are trying to do this, they're like, what is this ounces? What are these pounds? In addition to having non-comparable units, it's also non-standardized. These were two key challenges we face in the US. Before you proceed, just let me ask a little bit more about the nutrient profiling. For people that aren't familiar with that term, basically it's a way to score different foods for how good they are for you. As you said, there are different profiling systems used around the world. Some of the food companies have their own. Some of the supermarket companies have their own. And they can be sort of unbiased, evidence-based, derived by scientists who study this kind of thing a lot like the index developed by researchers at Oxford University. Or they can be self-serving, but basically, they're an index that might take away points from a food if it's high in saturated fat, let's say but give it extra points if it has fiber. And that would be an example. And when you add up all the different things that a food might contain, you might come away with a single score. And that might then provide the basis for whether it's given a green light, red light, et cetera, with some sort of a labeling system. But would you like to add anything to that? Kat - I think that's quite accurate in terms of the nutrient profile model. And maybe one other thing to say here. In our retail index, it's the first time we did this, we assess companies in terms of share of their products meeting the Health Star rating and we've used that across all of our indexes. This is the one that's used most commonly in Australia and New Zealand. A Health Star rating goes zero to five stars, and 3.5 or above is considered a healthier product. And we found the average healthiness, the mean Health Star rating, of Walmart products was 2.6. So quite low. Kroger was 2.7 and Food Lion Ahold Delhaize was 2.8. So the average is not meeting the Health Star rating of 3.5 or above. We're hoping that by 2030 we could see 50% of products still, half would be less than that. But we're not there yet. And another thing that we looked at with the retail index that was quite interesting was using markers of UPFs. And this has been a hotly debated discussion within our organization as well. Sort of, how do you define UPF? Can we use NOVA classification? NOVA Classification has obviously people who are very pro NOVA classification, people who also don't like the classification. So, we use one a sort of ranking Popkins et al. developed. A sort of system and where we looked at high salt, fat sugar and then certain non-nutritive sweeteners and additives that have no benefit. So, these aren't things like adding micronutrients to make a product fortified, but these are things like red number seven and colors that have no benefit. And looked at what share of the products that are produced by owned label products are considered ultra processed using this definition. And there we found that 88% of products at Walmart are considered ultra processed. Wow. That's quite shocking. Eighty eight percent. Yeah, 88% of all of their own brand products. Oh, my goodness. Twelve percent are not. And we did find a very high alignment, because that was also a question that we had, of sort of the high salt, fat, sugar and ultra processed. And it's not a direct alignment, because that's always a question too. Can you have a very healthy, ultra processed food? Or are or ultra processed foods by definition unhealthy beyond the high fat, salt, sugar content. And I know you've explored that with others. Don't the retailers just say that they're responding to demand, and so putting pressure on us to change what we sell isn't the real problem here, the real issue. It's to change the demand by the consumers. What do you think of that? Kat - But I mean, people buy what there is. If you went into a grocery store and you couldn't buy these products, you wouldn't buy them. I spent many years working in public health nutrition, and I find this individual narrative very challenging. It's about anything where you start to see the entire population curve shifting towards overweight or obesity, for example. Or same when I used to work more in development context where you had a whole population being stunted. And you would get the same argument - oh no, but these children are just short. They're genetically short. Oh, okay. Yes, some children are genetically short. But when you see 40 or 50% of the population shifting away from the norm, that represents that they're not growing well. So I think it is the retailer's responsibility to make their products healthier and then people will buy them. The other two questions we tried to look at were around promotions. Are our retailers actively promoting unhealthy products in their weekly circulars and flyers? Yes, very much so. We found most of the products that were being promoted are unhealthy. The highest amount that we found promoting healthy was in Food Lion. Walmart only promoted 5% healthy products. The other 95% of the products that they're actively promoting in their own circulars and advertising products are unhealthy products. So, then I would say, well, retailers definitely have a role there. They're choosing to promote these products. And then the other one is cost. And we looked across all six countries and we found that in every country, healthier food baskets are more expensive than less healthier food baskets. So you take these altogether, they're being promoted more, they're cheaper, and they're a huge percentage of what's available. Yes. Then people are going to eat less healthy diets. Right, and promoted not only by the store selling these products, but promoted by the companies that make them. A vast amount of food marketing is going on out there. The vast majority of that is for foods that wouldn't score high on any index. And then you combine that with the fact that the foods are engineered to be so palatable and to drive over consumption. Boy, there are a whole lot of factors that are conspiring in the wrong direction, aren't there. Yeah, it is challenging. And when you look at all the factors, what is your entry point? Yes. Eva, let's talk about CSPI and the work that you and your colleagues are doing in the space. When you come up with an interesting topic in the food area and somebody says, oh, that's pretty important. It's a good likelihood that CSPI has been on it for about 15 years, and that's true here as well. You and your colleagues have been working on these issues and so many others for so many years. But you're very active in advocating for healthier retail environments. Can you highlight what you think are a few key opportunities for making progress? Eva - Absolutely. To start off, I could not agree more with Kat in saying that it really is food companies that have a responsibility for the availability and affordability of healthy options. It's absolutely essential. And the excessive promotion of unhealthy options is what's really undermining people's ability to make healthy choices. Some of the policies that CSPI supports for improving the US retail environment include mandatory front of package nutrition labeling. These are labels that would make it quick and easy for busy shoppers to know which foods are high in added sugar, sodium, or saturated fat, and should therefore be limited in their diets. We also advocate for federal sodium and added sugar reduction targets. These would facilitate overall lower amounts of salt and sugar in the food supply, really putting the onus on companies to offer healthier foods instead of solely relying on shoppers to navigate the toxic food environments and make individual behavior changes. Another one is taxes on sweetened beverages. These would simultaneously nudge people to drink water or buy healthier beverages like flavored seltzers and unsweetened teas, while also raising revenue that can be directed towards important public health initiatives. Another one is healthy checkout policies. These would require retailers to offer only healthier foods and beverages in areas where shoppers stand in line to purchase their groceries. And therefore, reduce exposure to unhealthy food marketing and prevent unhealthy impulse purchases. And then another one is we advocate for online labeling requirements that would ensure consumers have easy access to nutrition, facts, ingredients, and allergen information when they grocery shop online, which unbelievably is currently not always the case. And I can also speak to our advocacy around the creating a uniform definition of healthy, because I know Kat spoke to the challenges in the US context of having different retailers using different systems for identifying healthier products. So the current food labeling landscape in the US is very confusing for the consumer. We have unregulated claims like all natural, competing with carefully regulated claims like organic. We have a very high standard of evidence for making a claim like prevents cold and flu. And then almost no standard of evidence for making a very similar claim like supports immunity. So, when it comes to claims about healthiness, it's really important to have a uniform definition of healthy so that if a product is labeled healthy, consumers can actually trust that it's truly healthy based on evidence backed nutrition standards. And also, so they can understand what that label means. An evidence-based definition of healthy will prevent misleading marketing claims. So, for example, until very recently, there was no limit on the amount of added sugar or refined grain in a product labeled healthy. But recent updates to FDA's official definition of healthy mean that now consumers can trust that any food labeled healthy provides servings from an essential food group like fruit, vegetable, whole grain, dairy, or protein. And doesn't exceed maximum limits on added sugar, sodium, and saturated fat. This new healthy definition is going to be very useful for preventing misleading marketing claims. However, we do think its reach will be limited for helping consumers find and select healthy items mainly because it's a voluntary label. And we know that even among products that are eligible for the healthy claim, very few are using it on their labels. We also know that the diet related chronic disease epidemic in the US is fueled by excess consumption of junk foods, not by insufficient marketing of healthy foods. So, what we really need, as I mentioned before, are mandatory labels that call out high levels of unhealthy nutrients like sodium, added sugar, and saturated fat. Thanks for that overview. What an impressive portfolio of things you and your colleagues are working on. And we could do 10 podcasts on each of the 10 things you mentioned. But let's take one in particular: the front of the package labeling issue. At a time where it seems like there's very little in our country that the Democrats and Republicans can't agree on, the Food and Drug Administration, both previously under the Biden Harris Administration, now under the Trump Vance Administration have identified for a package of labeling as a priority. In fact, the FDA is currently working on a mandatory front of package nutrition label and is creating a final rule around that issue. Kat, from Access to Nutrition Initiative's perspective, why is mandatory front of package labeling important? What's the current situation kind of around the world and what are the retailers and manufacturers doing? Kat - So yes, we definitely stand by the need for mandatory front of package labeling. I think 16 countries globally have front of package labeling mandated, but the rest have voluntary systems. Including in the Netherlands where I live and where Access to Nutrition is based. We use the voluntary Nutri Score and what we've seen across our research is that markets where it's voluntary, it tends to not be applied in all markets. And it tends to be applied disproportionately on healthy products. So if you can choose to put it, you put it all on the ones that are the A or the Nutri Score with the green, and then you don't put it on the really unhealthy products. So, then it also skews consumers. Because like Eva was saying, people are not eating often. Well, they, they're displacing from their diet healthy products with unhealthy products. So that that is a critical challenge. Until you make it mandatory, companies aren't going to do that. And we've seen that with our different global indexes. Companies are not universally using these voluntary regulations across the board. I think that's one critical challenge that we need to address. If you scan the world, there are a variety of different systems being used to provide consumers information on the front of packages. If you could pick one system, tell us what we would actually see on the package. Kat - This is one we've been debating internally, and I saw what CSPI is pushing for, and I think there's growing evidence pushing for warning style labels. These are the ones that say the product is high in like really with a warning, high in fat, high in salt, high in sugar. And there is evidence from countries like Chile where they have introduced this to show that that does drive change. It drives product reformulation. Companies change their products, so they don't have to carry one of the labels. Consumers are aware of it. And they actively try to change their purchasing behaviors to avoid those. And there's less evidence I think interpretive is important. A Nutri Score one where you can see it and it's green. Okay, that's quick. It's easy. There are some challenges that people face with Nutri Score, for example. That Nutri Score compares products among the same category, which people don't realize outside of our niche. Actually, a colleague of mine was telling me - my boyfriend was in the grocery store last week. And he's like picked up some white flour tortillas and they had a Nutri Score D, and then the chips had a Nutri Score B. And he's like, well, surely the tortillas are healthier than the chips. But obviously the chips, the tortilla chips were compared against other salty snacks and the other one was being compared to bread. So, it's like a relatively unhealthy bread compared to a relatively healthy chip. You see this happening even among educated people. I think these labels while well intentioned, they need a good education behind them because they are challenging, and people don't realize that. I think people just see A or green and they think healthy; E is bad, and people don't realize that it's not comparing the same products from these categories. One could take the warning system approach, which tells people how many bad things there are in the foods and flip it over and say, why not just give people information on what's good in a food? Like if a food has vitamins and minerals or protein or fiber, whatever it happens. But you could label it that way and forget labeling the bad things. But of course, the industry would game that system in about two seconds and just throw in some good things to otherwise pretty crappy foods and make the scores look good. So, yeah, it shows why it's so important to be labeling the things that you'd like to see less of. I think that's already happening. You see a lot of foods with micronutrient additions, very sugary breakfast cereals. You see in Asia, a lot of biscuits and cookies that they add micronutrients to. I mean, there's still biscuits and cookies. So Eva, I'd like to get your thoughts on this. So tell us more about the proposed label in the US, what it might look like, and the history about how this got developed. And do you think there's anything else needed to make the label more useful or user-friendly for consumers? Eva - Absolutely. It is a very exciting time to work on food policy in the US, especially with this momentum around front of package labeling. CSPI actually first petitioned calling for front of pack labeling in 2006. And after more than a decade of inaction, industry lobbying, all these countries around the world adopting front of pack labeling systems, but not the US. In 2022 CSPI filed a new petition that specifically called for mandatory interpretive nutrient specific front of package labeling, similar to the nutrient warning labels already required in Mexico, Canada, and as Kat said, around 16 other countries. And in early 2025, FDA finally responded to our petition by issuing a proposal that if finalized would require a nutrition info box on packaged foods. And what the nutrition info box includes is the percent daily value per serving of sodium, added sugar and saturated fat, accompanied by the words high, medium, or low, assessing the amount of each nutrient. This proposal was a very important step forward, but the label could be improved in several ways. First off, instead of a label that is placed on all foods, regardless of their nutrient levels, we strongly recommend that FDA instead adopt labels that would only appear on products that are high in nutrients of concern. A key reason for this is it would better incentivize companies to reduce the amount of salt, sugar, or saturated fat in their product because companies will want to avoid wasting this precious marketing real estate on mandatory nutrition labels. So, for example, they could reduce the amount of sodium in a soup to avoid having a high sodium label on that soup. And also, as you were saying before around the lack of a need to require the positive nutrients on the label, fortunately the FDA proposal didn't, but just to chime in on that, these products are already plastered with claims around their high fiber content, high protein content, vitamin C, this and that. What we really need is a mandatory label that will require companies to tell you what they would otherwise prefer not to. Not the information that they already highlight for marketing purposes. So, in addition to these warning style labels, we also really want FDA to adopt front of package disclosures for foods containing low and no calorie sweeteners. Because this would discourage the industry from reducing sugar just by reformulating with additives that are not recommended for children. So that's a key recommendation that CSPI has made for when FDA finalizes the rule. FDA received thousands and thousands of comments on their labeling proposal and is now tasked with reviewing those comments and issuing a final rule. And although these deadlines are very often missed, so don't necessarily hold your breath, but the government's current agenda says it plans to issue a final rule in May 2026. At CSPI, we are working tirelessly to hold FDA to its commitment of issuing a final regulation. And to ensure that the US front of pack labeling system is number one mandatory and number two, also number one, really, mandatory, and evidence-based so that it really has the best possible chance of improving our diets and our food supply. Well, thank you for the tireless work because it's so important that we get this right. I mean, it's important that we get a system to begin with, even if it's rudimentary. But the better it can be, of course, the more helpful it'll be. And CSPI has been such an important voice in that. Kat, let's talk about some of the things that are happening in developing countries and other parts of the world. So you're part of a multi-country study looking at five additional countries, France, South Africa, Indonesia, the Philippines, and Kenya. And as I understand, the goal is to understand how retail food environments differ across countries at various income levels. Tell us about this, if you would, and what sort of things you're finding. Kat – Yes. So one of our questions was as companies reach market saturation in places like France and the US and the Netherlands, they can't get that many more customers. They already have everyone. So now they're expanding rapidly. And you're seeing a really rapid increase in modern retail purchasing in countries like Indonesia and Kenya. Not to say that in these countries traditional markets are still where most people buy most of their food. But if you look at the graphs at the rate of increase of these modern different retailers also out of home, it's rapidly increasing. And we're really interested to see, okay, given that, are these products also exposing people to less healthy products? Is it displacing traditional diets? And overall, we are seeing that a lot of similar to what you see in other context. In high income countries. Overall healthier products are again, more expensive, and actually the differential is greater in lower income countries. Often because I think also poor people are buying foods not in modern retail environments. This is targeting currently the upper, middle, and higher income consumer groups. But that will change. And we're seeing the same thing around really high percentages of high fat, salt, sugar products. So, looking at how is this really transforming retail environments? At the same time, we have seen some really interesting examples of countries really taking initiative. In Kenya, they've introduced the first Kenyan nutrient profile model. First in Africa. They just introduced that at the end of 2025, and they're trying to introduce also a mandatory front of package warning label similar to what Eva has proposed. This would be these warnings high in fat, salt, and sugar. And that's part of this package that they've suggested. This would also include things around regulations to marketing to children, and that's all being pushed ahead. So, Kenya's doing a lot of work around that. In South Africa, there's been a lot of work on banning marketing to children as well as front of package labeling. I think one of the challenges we've seen there, and this is something... this is a story that I've heard again and again working in the policy space in different countries, is that you have a lot of momentum and initiative by civil society organizations, by concerned consumer groups. And you get all the way to the point where it's about to be passed in legislation and then it just gets kicked into the long grass. Nothing ever happens. It just sits there. I was writing a blog, we looked at Indonesia, so we worked with this organization that is working on doing taxation of sugar sweetened beverages. And that's been on the card since 2016. It actually even reminded me a lot of your story. They've been working on trying to get the sugar sweetened beverage tax in Indonesia passed since 2016. And it gets almost there, but it never gets in the budget. It just never passes. Same with the banning marketing to children in South Africa. This has been being discussed for many years, but it never actually gets passed. And what I've heard from colleagues working in this space is that then industry comes in right before it's about to get passed and says, oh no, but we're going to lose jobs. If you introduce that, then all of the companies that employ people, people will lose their jobs. And modeling studies have shown this isn't true. That overall, the economy will recover, jobs will be found elsewhere. Also, if you factor in the cost to society of treating diabetes from high consumption or sugar sweetened beverages. But it's interesting to see that this repeats again and again of countries get almost over the line. They have this really nice draft initiative and then it just doesn't quite happen. So, I think that that will be really interesting. And I think a bit like what Eva was saying in many of these countries, like with Kenya, are we going to see, start seeing the warning labels. With South Africa, is this regulation banning marketing to children actually going to happen? Are we going to see sugar sweetened beverage taxes written into the 2026 budget in Indonesia? I think very interesting space globally in many of these questions. But I think also a key time to keep the momentum up. It's interesting to hear about the industry script, talking about loss of jobs. Other familiar parts of that script are that consumers will lose choices and their prices will go up. And those things don't seem to happen either in places where these policies take effect. But boy, they're effective at getting these things stomped out. It feels to me like some turning point might be reached where some tipping point where a lot of things will start to happen all at once. But let's hope we're moving in that direction. Kat - The UK as of five days ago, just implemented bans on marketing of unhealthy products to children, changes in retail environment banning promotions of unhealthy products. I do think we are seeing in countries and especially countries with national healthcare systems where the taxpayer has to take on the cost of ill health. We are starting to see these changes coming into effect. I think that's an interesting example and very current. Groundbreaking, absolutely groundbreaking that those things are happening. Let me end by asking you each sort of a big picture question. Kat, you talked about specific goals that you've established about what percentage of products in these retail environments will meet a healthy food standard by a given year. But we're pretty far from that now. So I'd like to ask each of you, are you hopeful we'll get anywhere near those kind of goals. And if you're hopeful, what leads you to feel that way? And Kat, let's start with you and then I'll ask Eva the same thing. Kat - I am hopeful because like you said, there's so much critical momentum happening in so many different countries. And I do find that really interesting. And these are the six countries that we looked at, but also, I know Ghana has recently introduced a or working to introduce a nutrient profile model. You're seeing discussions happening in Asia as well. And a lot of different discussions happening in a lot of different places. All with the same ambition. And I do think with this critical momentum, you will start to break through some of the challenges that we're facing now too. Where you see, for example, like I know this came up with Chile. Like, oh, if you mandate it in this context, then it disadvantages. So like the World Trade Organization came out against it saying it disadvantaged trade, you can't make it mandatory. But if all countries mandate it, then you remove some of those barriers. It's a key challenge in the EU as well. That the Netherlands, for example, can't decide to introduce Nutri Score as a mandatory front of package label because that would disadvantage trade within the European Union. But I think if we hit a critical point, then a lot of the kind of key challenges that we're facing will no longer be there. If the European Union decides to adopt it, then also then you have 27 countries overnight that have to adopt a mandatory front of package label. And as companies have to do this for more and more markets, I think it will become more standardized. You will start seeing it more. I'm hopeful in the amount of momentum that's happening in different places globally. Good. It's nice to hear your optimism on that. So, Eva, what do you think? Eva - So thinking about front of package labeling and the fact that this proposed regulation was put out under the previous presidential administration, the Biden Harris Administration and is now intended to be finalized under the Trump Vance Administration, I think that's a signal of what's really this growing public awareness and bipartisan support for food and nutrition policies in the US. Obviously, the US food industry is incredibly powerful, but with growing public awareness of how multinational food companies are manipulating our diets and making us sick for their own profit, I think there's plenty of opportunity to leverage the power of consumers to fight back against this corporate greed and really take back our health. I'm really happy that you mentioned the bipartisan nature of things that starting to exist now. And it wasn't that long ago where you wouldn't think of people of the political right standing up against the food companies. But now they are, and it's a huge help. And this fact that you have more people from a variety of places on the political spectrum supporting a similar aim to kinda rein in behavior of the food industry and create a healthier food environment. Especially to protect children, leads me to be more optimistic, just like the two of you. I'm glad we can end on that note. Bios Katherine Pittore is the director of Policy and Communications at the Action to Nutrition Initiative. She is responsible for developing a strategy to ensure ATNi's research is translated into better policies. Working collaboratively with alliances and other stakeholders, she aims to identify ways for ATNi's research to support improved policies, for companies, investors and governments, with the aim of creating a more effective playing field enabling markets to deliver more nutritious foods, especially for vulnerable groups in society. Katherine has been working in the field of global nutrition and food systems since 2010. Most recently at Wageningen Centre for Development Innovation (WCDI), where she worked as a nutrition and food security advisor on range projects, mostly in Africa. She also has also worked as a facilitator and trainer, and a specific interest in how to healthfully feed our increasingly urbanizing world. She has also worked for several NGOs including RESULTS UK, as a nutrition advocacy officer, setting up their nutrition advocacy portfolio focusing aimed at increasing aid spending on nutrition with the UK parliament, and Save the Children UK and Save the Children India, working with the humanitarian nutrition team. She has an MSc in Global Public Health from the London School of Hygiene and Tropical Medicine and a BA in Science and Society from Wesleyan University.  Eva Greenthal oversees Center for Science in the Public Interest's federal food labeling work, leveraging the food label as a powerful public health tool to influence consumer and industry behavior. Eva also conducts research and supports CSPI's science-centered approach to advocacy as a member of the Science Department. Prior to joining CSPI, Eva led a pilot evaluation of the nation's first hospital-based food pantry and worked on research initiatives related to alcohol literacy and healthy habits for young children. Before that, Eva served as a Program Coordinator for Let's Go! at Maine Medical Center and as an AmeriCorps VISTA Member at HealthReach Community Health Centers in Waterville, Maine. Eva holds a dual MS/MPH degree in Food Policy and Applied Nutrition from Tufts University and a BA in Environmental Studies from University of Michigan.  

Dressing nicer in airports makes an impact on travel, the Pennsylvania Farm Show mullet contest, the “pet tech” industry using AI to create collars that help bridge communication between pets and owners, and PepsiCo and Walmart accused of a price-fixing scheme, according to a new lawsuit — plus more news. Plus, joining us in the studio today, Brazos County District Attorney Jarvis Parsons visits with WTAW's Scott DeLucia to share updates on the upcoming DA Day event later this month, a new domestic violence program, and more. Plus, joining us in the studio today, Bryan Councilmember Marca Ewers-Shurtleff visits with WTAW's Scott DeLucia to talk about new infrastructure, developers upcoming programs, the building of the new water tower, and more. 

In this episode of Scratch, Eric sits down with Adrian Rosenkranz, Chief Revenue Officer at Webflow, to explore how AI is fundamentally changing the way brands grow, compete and get discovered. As large language models reshape how people find and evaluate products, Adrian argues that marketing is shifting from a game of clicks and traffic to a game of relevance and answers, where your website, content and brand have to work for both humans and machines at the same time. We're effectively marketing to bots at this point! They dig into what this means in practice for CMOs, from how SEO and content strategies need to evolve, to why many AI initiatives stall inside large organisations. If you're currently trying to bring AI to your marketing team (Who isn't?) then Adrian has some practical guidance and perspectives to share to ensure that your AI initiatives actually deliver something valuable.  The conversation also goes beyond tools and tactics into leadership, creativity and culture. Adrian reflects on lessons from Salesforce, the importance of narrative and design thinking, and why creativity, taste and speed of adaptation are becoming the true sources of differentiation in an AI-native world. It's a wide-ranging discussion about how marketing, growth and brand leadership need to evolve for the next era of the web.Watch the video version of this podcast on YouTube    

Today, on the Two Mikes, we welcomed our great friend Chad Stewart, of Britfield. Chad Robert Stewart has twenty years of experience as a global strategist, marketing consultant, creativity specialist, financial analyst, and prolific writer. Chad's areas of expertise are global strategy, film and media production, innovative education, and international marketing. Chad has worked at Bank of America, Morgan Stanley, and Merrill Lynch. A few of the companies he has consulted with include Cisco Systems, Disney, Moen, PepsiCo, Pratt & Whitney and Royal Bank of Scotland. He received a Bachelor of Arts in British Literature and European History from Brown University; did post-graduate work at Harvard University; earned an M.B.A. from Boston College; and is pursuing a Master of Science in Advanced Management and a PhD in Strategy at Peter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University. Now based in San Diego, he is a strong supporter of education and the arts; an adjunct professor at Fermanian School of Business, Point Loma Nazarene University; and Past President of the Board of Directors of the San Diego Ballet. Chad enjoys world travel, reading, riding, swimming, sailing, tennis, and the Arts. SPONSORS Our Gold Guy: https://www.mygoldguy.com/twomikes www.TwoMikes.us

We couldn't imagine a more meaningful way to begin 2026.Our first guest of the year on Corporate Cafecito is Marie Quintana.Marie is a Cuban immigrant, CEO of Quintana Group, strategic advisor, executive coach, board director, and author. Long before ERGs, before representation became a strategy, she was building, leading, and opening doors in corporate America. From IBM to PepsiCo to serving as Chief Marketing Officer at Tenet Healthcare, her career spans decades of leadership, transformation, and impact.But this conversation isn't about titles.It's about her story.Marie shares a moment from first grade she calls “White Dress Day.” Picture day. A handmade white dress. Walking into a classroom and realizing she was different. That moment didn't break her. It became the foundation for resilience, courage, and leadership.We talk about living in two worlds. About vulnerability as strength. About faith, cultura, and what it truly means to bring your whole self to work. Porque cuando compartimos nuestras historias, abrimos camino para otros.Marie is also the author of Last Flight from Havana, a powerful memoir about leaving Cuba, identity, resilience, and healing. Her book is an extension of this conversation and a reminder that our beginnings do not limit us. They shape us.If you've ever felt like you had to edit yourself to belong, this episode is for you.

A parody website and a new corporate logo are examples of rebrands with unexpected results. Tim and John examine name changes at the Kennedy Center, and PepsiCo's new look. The geographic center or the lower 48 states is revealed and how about holetox for 2026? The “Father of Standard Time,” Sandford Fleming, is our Business Birthday. Apple Podcasts: apple.co/1WwDBrC Spotify: spoti.fi/2pC19B1 iHeart Radio: bit.ly/4aza5LW Tunein: bit.ly/1SE3NMb YouTube Music: bit.ly/43T8Y81 Pandora: pdora.co/2pEfctj YouTube: bit.ly/1spAF5a Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

08 Jan 2026. Parkin has entered into a management agreement with Spinneys and Waitrose to deploy parking solutions across six selected retail locations in Dubai. How will it work? We ask Tom Harvey, GM of Spinneys. Plus, Saudi Arabia is opening its property market to foreign investors from January 21. What could it mean for the Saudi economy and real estate sector? We get analysis from Knight Frank and a real estate lawyer from Mohamed Ghanem and Associates Legal Consultancy. And with the UAE’s new sugar-based tax now in force, we ask PepsiCo what it means for soft drink prices and product strategy. Finally, as construction tops out on the $3.9bn Wynn Al Marjan Island, we hear from the new head of RAK Tourism on what the resort means for the emirate’s ambitions.See omnystudio.com/listener for privacy information.

Coca-Cola's leadership change. PepsiCo's post-activist playbook. KDP's upcoming strategic re-organization. The commoditization of bottled and sparkling water. MAHA's regulatory shakeup. Refocusing the consumer on sports drinks. As we start 2026, Duane Stanford and John Sicher dive into the hottest industry inflection points.Text us thoughts, questions, or topic suggestions.

Dr. Paul White is a psychologist, author, and speaker who “makes work relationships work.” He has written articles for and been interviewed by the BBC News, Business Week, the New York Times, Fortune.com, Fast Company, and Forbes.Dr. White is the coauthor of the best-selling book, The 5 Languages of Appreciation in the Workplace, which has sold over 600,000 copies (written with Dr. Gary Chapman, author of the #1 NY Times bestseller, The 5 Love Languages) and has been translated into 25 languages.Additionally, their online assessment, the Motivating By Appreciation Inventory, has been taken by over 450,000 employees worldwide and is available in multiple languages.As a speaker and trainer, Dr. White has taught around the world, including North America, Europe, South America, Asia, and the Caribbean. His expertise has been requested by PepsiCo, Microsoft, NASA, L'Oreal, The Ritz-Carlton, and numerous other multinational organizations.Get the book, “The 5 Languages of Appreciation in the Workplace”, check it out by clicking on this link: https://www.appreciationatwork.com/books/5-languages-appreciation-workplace/ Connect with Dr. Paul White:Website: www.appreciationatwork.com Facebook: https://www.facebook.com/appreciationatwork Twitter: https://twitter.com/drpaulwhite LinkedIn: https://www.linkedin.com/company/5-languages-of-appreciation-in-the-workplace TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152

This episode originally aired on October 31, 2023.  We'll be back with a brand-new episode of Beyond the Shelf on 1/7/26.  Happy Holidays!Dave sits down with Jared Taitel, Director, eCommerce Marketing at PepsiCo, for a wide-ranging conversation on scaling creativity in one of the world's most complex digital commerce environments.Jared shares how PepsiCo approached creative automation early - and how the partnership with It'sRapid helped his team move away from one-off asset creation toward a more scalable, repeatable model across thousands of SKUs. The conversation explores what it takes to operationalize creative at enterprise scale, without sacrificing quality or brand standards.Dave and Jared also discuss Jared's unconventional path from the music industry into marketing leadership, the mindset shifts required to navigate constant change, and how emerging technologies, including generative AI, are reshaping retail media, content production, and team workflows.Connect with Jared on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

In this episode of the Herbert Smith Freehills Kramer Tax Podcast, Tax Bites, partner Toby Eggleston, Associate Dan Beratis, and Ryan Leslie delve into the Full Federal Court's decision in the Commissioner of Taxation v Hicks case. They discuss the background, facts, and history of the case, which involved a fashion retail business named City Beach, its restructure, and the tax implications under Section 45B and Part IVA of the 1936 Act. The episode covers the court's reasoning, the taxpayer's and commissioner's arguments, and key takeaways from the case, including the interpretation of Section 45B, the role of purpose in tax legislation, and the application of anti-avoidance rules. Additionally, insights from the recent PepsiCo decision and the potential impacts on future tax cases are explored. 00:10 Introduction and welcome 00:29 Case background and facts 02:53 Restructure details 04:40 Commissioner's response 06:35 Full Federal Court's reasoning 07:51 Section 45B analysis 17:41 Part IVA analysis 24:10 Conclusion and final thoughts

To get the most out of your talent, you need to create an environment that allows them to thrive. Nobody knows this better than Indra Nooyi, who spent 12 years as the CEO of PepsiCo. Her drive to support talent underpinned the initiatives that transformed the company. Hear her conversation with host Reid Hoffman in this episode from our archive.Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Before you hit play, here's the headline — arguably the biggest in CPG in 2025, and one you already know: PepsiCo acquired better-for-you soda brand Poppi for nearly $2 billion. What follows is a replay of a 2023 Taste Radio interview with founders Allison and Stephen Ellsworth, recorded back when Poppi was still firmly in disruptor mode — scaling fast, breaking rules, and taking direct aim at Big Soda. In the conversation, the Ellsworths trace Poppi's evolution from a scrappy gut-health drink into a modern soda brand built for culture, not compromise. They discuss launching amid the chaos of COVID, betting early on TikTok, and choosing bold cans and great taste over "health-halo" minimalism. The entrepreneurs also share a rare, candid take on founder ego — why they handed the CEO reins to an experienced operator, how they professionalized early, and what it really takes to scale from zero to thousands of doors without losing the magic. Listen closely and you'll hear the blueprint for the PepsiCo deal years before it happened: a brand that tastes great, moves at the speed of culture, wins both online and in-store, and isn't afraid to call itself soda again. Show notes: 0:25: Interview: Allison & Stephen Ellsworth, Co-Founders, Poppi – The Ellsworths reflect on Poppi's seven-year journey, from its origins as Mother Beverage to its reinvention as a colorful, prebiotic soda positioned to challenge legacy soda brands. They discuss relocating from Dallas to Austin to tap into a stronger entrepreneurial ecosystem, balancing hypergrowth with family life, and navigating the operational challenges of scaling during the pandemic. The founders also explain their emphasis on professionalizing the business, including their decision to bring in seasoned operator Chris Hall as CEO and redefine their own roles, prioritizing long-term scale over founder ego while maintaining creative control and brand vision. The interview also highlights Poppi's digital-first growth engine, particularly its early and unconventional embrace of TikTok, which helped the brand build massive organic reach, cultural relevance, a deeply engaged community and fueled explosive trial across Amazon and DTC before accelerating Poppi's expansion into retail. Consumer insights reinforced the brand's direction: taste was the number-one driver of trial and repeat, enabling Poppi to confidently reclaim the word "soda" and position itself as fun, nostalgic, and culturally current – while quietly delivering functional benefits like prebiotics and low sugar. Brands in this episode:  Poppi, vitaminwater, Bai, BodyArmor

2025 REVIEW QUIZ:True or False: Nearly half of directors think their board adds insufficient value.What percentage of directors said their board adds no value at all? A) 10% B) 18% C) 31% D) 69% (nice)True or False: Women run 11% of Fortune 500 companies in 2025.True — 11%. Don't clap.Women hold 24% of CEO pipeline roles but only ___% of promotions. A) 24% B) 16% C) 8% D) 0%, if the board had its wayWhich company plans to automate up to 90% of privacy and societal risk reviews using AI? A) OpenAI B) Meta C) Google D) Twitter (sorry, “X”)Why did BlackRock get removed from Texas' boycott list? A) Legal challenge B) Accounting error C) ESG retreat D) They promised not to say “climate” out loudWhy did PepsiCo say it delayed its net-zero target from 2040 to 2050? A) The board miscalculated emissions B) Shareholders voted against climate goals C) A change in climate accounting rules D) “The systems around us” weren't readyTrue or False: UK financial regulators scrapped mandatory rules because “DEI paperwork is annoying.”True: UK financial regulators scrapped mandatory DEI rules citing regulatory burden.The new acronym JPMorgan prefers over “DEI” is:D&IEDIDOI“Diversity, Opportunity & Inclusion”“Please Stop Asking”Which word even became unsafe during federal climate language purges? A) Sustainability B) Climate C) Resilience D) All of them, cowardWhich CEO criticized ISS and Glass Lewis as “incompetent”? A) Elon Musk B) Jamie Dimon C) Larry Fink D) All men eventuallyWhich phrase best describes modern CEO accountability? A) Robust B) Improving C) Optional D) DecorativeHaw many women have founded and led a Fortune 500 company?oneBonus: Who was that woman?Marion Sandler: Co‑founder and co‑CEO (with her husband Herbert Sandler) of Golden West Financial. True or False: Board gender diversity plateaued around 30%.True — Progress hit a ceiling and called it success.What % of Russell 3000 boards have 50% women?6%15%22%Enough to declare victoryTrue or False: MI6 appointed its first female chief in 2025.True — MI6 got there before corporate America. Blaise MetreweliWhich ESG metric disappeared first from earnings calls?Diversity statisticsEmissions targetsHuman rights languageAll of the above, but quietlyThe most common excuse for oversized boards:ComplexityGlobal reach“We need all these people”Founder feelingsWhich industry saw the biggest rollback in ESG commitments?EnergyFinanceConsumer packaged goodsTech pretending it's neutralWhat's the fastest-growing category of CEO compensation?Cash bonusesStock optionsPerformance shares“Retention” awards for stayingWhat's the most common DEI rebrand in 2025?BelongingCultureTalent strategyRisk managementWhat actually drives CEO pay upward during stock declines?Peer benchmarking“Retention risk”Board discretionFearWhy are women overrepresented in “glass cliff” roles?Risk toleranceCrisis opticsLimited pipelineConvenient scapegoatingWhat is the most accurate definition of “independent director” in 2025?No financial tiesNo employment tiesNo visible conflictNo intention of rocking the boatScoring Rubric23–25 correct: “Governance Adult” You actually listen. Disturbing.18–22 correct: “Proxy Advisor Apologist” You skimmed. You nodded. You missed the point.13–17 correct: “Boardroom Vibes Guy” You believe independence is a feeling.8–12 correct: “CEO Whisperer” You think pay packages are earned and boards try their best.Below 8: “Kimbal Musk” Please stop hosting the showWhich of these headlines are most likely to occur in 2026:Elon Musk announces Groxxx69, the latest iteration of Grok AI dedicated entirely to porn, 69, weed, pro wrestling, Call of Duty, and matchbox cars: 2DoorDash announces a 12 year $8.4bn pay package for CEO Tony Xu: 9DoorDash announces cutting staff 80% due to AI: 8Costco Caves to Trump, Cuts DEI: 1ISS and Glass Lewis announce new zero page voting policy: 5Brian Cornell resigns from Target board: 7CEO of McDonald's refuses to resign after admitting to affair with other executives: 8Sam Altman says he is terrified: 6Shareholders overwhelming vote out directors early in proxy season: 9Tim Cook announces retirement in 2028: 1

In this episode, Sarah talks with Allie, a Senior UX Designer with over a decade of experience, about what it really looks like to lose your confidence mid-career, and how to rebuild it without rushing, panicking, or burning yourself out.After navigating years of instability, repeated layoffs around her, and slowly losing her sense of confidence at work, Allie joined Career Strategy Lab feeling disconnected from her own value. Through foundational work like career inventory, 360° feedback, and the Compass Statement, she rebuilt clarity around her strengths, rediscovered her story, and landed a new role at PepsiCo with confidence restored.This episode is a powerful reminder that confidence isn't something you “should already have.” It's something you rebuild through clarity, structure, and self-trust.What You'll Learn in This Episode:✔️ What it actually feels like to “lose your mojo” after years in UX✔️ Why giving yourself grace is a strategic career move—not a weakness✔️ How taking inventory of your work restores confidence fast✔️ The role of external feedback in uncovering hidden strengths✔️ Why trying to rush ahead in your job search often backfires✔️ How watching others' critiques can improve your own portfolio and storytelling✔️ Why treating your job search like a real project changes everythingTimestamps:00:00 Introduction to Sarah Doody and Career Strategy Lab00:38 Episode Overview and Open House Context02:29 Meet Allie: A UX Journey03:59 Confidence and Career Strategy Lab08:19 Mindset Shifts and Lessons Learned11:18 Impactful Feedback and Storytelling13:40 Final Thoughts and Advice16:58 Conclusion and Podcast Outro17:38 Special Message for Job Seekers

Today, on the Two Mikes, we welcomed our great friend Chad Stewart, of Britfield.   Chad Robert Stewart has twenty years of experience as a global strategist, marketing consultant, creativity specialist, financial analyst, and prolific writer. Chad's areas of expertise are global strategy, film and media production, innovative education, and international marketing. Chad has worked at Bank of America, Morgan Stanley, and Merrill Lynch. A few of the companies he has consulted with include Cisco Systems, Disney, Moen, PepsiCo, Pratt & Whitney and Royal Bank of Scotland. He received a Bachelor of Arts in British Literature and European History from Brown University; did post-graduate work at Harvard University; earned an M.B.A. from Boston College; and is pursuing a Master of Science in Advanced Management and a PhD in Strategy at Peter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University. Now based in San Diego, he is a strong supporter of education and the arts; an adjunct professor at Fermanian School of Business, Point Loma Nazarene University; and Past President of the Board of Directors of the San Diego Ballet. Chad enjoys world travel, reading, riding, swimming, sailing, tennis, and the Arts. SPONSORS Our Gold Guy: https://www.mygoldguy.com www.TwoMikes.us

Can you walk us through your career journey and share a pivotal moment that defined your leadership approach?You're passionate about fostering high-performing teams. What principles or practices do you prioritize to build a culture of empowerment and innovation?As an omnichannel leader, what strategies have you found most effective for creating seamless consumer experiences across platforms? What are you most excited about within the digital space, and how do you see it reshaping the food and beverage industry? With your endless curiosity and focus on staying ahead of industry trends, what are some emerging consumer behaviors or technologies you believe will drive the next wave of transformation in food and beverage?

Altaf Patel is VP, Data Analytics and AI at PepsiCo, bringing over two decades of global experience in data-driven transformation across Fortune 500 companies including PepsiCo, Tesco, BT, and GE. He leads enterprise BI strategy and AI-powered analytics across global business functions, managing a community of 600+ BI analysts and 6K+ self-serve users. Altaf has architected generative BI solutions incorporating GenAI, semantic layers, and agentic AI to deliver real-time decision intelligence directly to executives.On The Menu:Altaf Patel's career journey in data analytics and AI leadershipBuilding unified data foundations for AI scalabilityEmbedding autonomous AI agents into business workflowsForecasting the changing role of BI professionals in AI eraPractical examples of AI use case timelines and improvementsThe power of rationalizing reports to enhance decision-makingImportance of metadata and platform abstraction for AI success

Welcome back, everyone, to another episode of Aigoracast. Our guest today is Todd Renn, a distinguished leader in consumer insights and sensory science with over 25 years of experience driving innovation at industry giants like PepsiCo, Pfizer, Clorox, and Land O'Lakes. Holding a PhD in food science and advanced credentials in business analytics from UT Austin and Wharton, Todd excels at bridging the gap between R&D and marketing, turning complex data into clear, actionable business stories. Now the founder of Todd Renn and Associates, he is dedicated to helping organizations sharpen their commercial impact and training sensory scientists to evolve into strategic business partners.

What does it take to leave a comfortable corporate career and build a food brand from scratch? Adam D'Eramo, co-founder of Awake Caffeinated Chocolate, made the leap from PepsiCo to entrepreneurship over a single lunch conversation with two friends—and hasn't looked back in 12 years.In this episode, Adam shares the unfiltered reality of building a consumer brand: from testing their first product in a college convenience store to watching 75% of their customers disappear overnight during COVID.He breaks down the critical difference between having an idea and having a viable business opportunity, reveals how a persistent team member saved the company by pushing for e-commerce (when the founders resisted), and explains why resilience isn't just helpful for entrepreneurs—it's a prerequisite for survival.This conversation is for anyone wrestling with the "golden handcuffs" of a stable career, wondering if their side hustle could become a real business, or looking for honest insight into what it actually takes to stay alive as an entrepreneur when everything falls apart.In This EpisodeThe pivotal lunch conversation that sparked Awake Chocolate's foundingWhy "golden handcuffs" kept Adam at the breaking point—and how he broke freeThe crucial difference between having an idea and having a business opportunityHow a college convenience store test proved Awake had product-market fitSurviving COVID: Losing 75% of customers in one week and the fight to stay aliveThe team member who persistently pushed for e-commerce (and saved the company)Building a culture where ideas are welcomed and continuous improvement is the standardWhy resilience is the most unglamorized secret of entrepreneurial successKey TakeawaysStart before you're ready: If you're waiting for the perfect moment to leave corporate, allocate time on the side to test your idea. The journey of 1,000 miles begins with a single step.Ideas vs. opportunities: An idea becomes a business opportunity when people will pay for it AND you can turn a profit. Market test early and often.Use digital research tools: Concept testing through apps costs just a few hundred dollars and provides feedback in under 24 hours. Awake uses this multiple times per year.Break big problems into small ones: During COVID, Adam and his team focused on solving the problem right in front of them—this week, this month, this quarter—rather than being overwhelmed by the enormity of the challenge.Listen to your team: The marketing manager who persistently advocated for Amazon and e-commerce ultimately helped save the business during the pandemic when all physical locations closed.Memorable Quotes"I think the hardest regret for me to carry for the rest of my life would be if I didn't try this. A regret of inaction.""There's no substitute for executing an actual market test. When we found out we were selling 20 bars in a week, it was euphoric.""Are you a quitter? Quitters are losers. If no, then it doesn't look good today, but you've gotta find a way to solve this problem.""I haven't heard a single story that was all sunshine and rainbows. Everybody's had adversity. Resilience isn't just a nice attribute for an entrepreneur, it's a prerequisite.""The biggest strength of our partnership is that we know what we don't know. It's liberating to go find people who have that knowledge and capability."About the GuestAdam D'Eramo is the co-founder of Awake Caffeinated Chocolate, a functional snack brand that launched in 2012. After leaving PepsiCo with his co-founders Matt and Dan, Adam has spent over 12 years building Awake from a campus-exclusive product to a nationally distributed brand available in major retailers across Canada including Costco, Shoppers Drug Mart, Loblaws, and more. Adam is passionate about entrepreneurship, continuous improvement, and building teams with an entrepreneurial mindset.ConnectAwake Chocolate Website: AwakeChocolate.caInstagram: @AwakeChocolateLinkedIn: Adam D'EramoThanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose 

This week's episode of the Modern Retail Podcast kicks off with a discussion between co-hosts Gabriela Barkho and Melissa Daniels about PepsiCo's announcement that it will be trimming its portfolio and cutting back prices as part of a new agreement with activist investor Elliott Investment Management. They also unpack the opportunities the conglomerate faces as it plans more innovation in the better-for-space, whether that's removing artificial colors and flavors, or including more protein, fiber and whole grains. Then on the featured segment (15:40), Daniels is joined by Modern Retail's Allison Smith and Julia Waldow to unpack the secondhand sales boom of 2025. Their conversation dives into the technological improvements, economic shifts and brick and mortar touch points that have helped drive more interest and sales in this growing category. They discuss how: Shoppers are increasingly considering used items due to cost savings.  Companies like Poshmark and ThredUp are using AI to help populate their marketplaces.  The rise of in-person estate sales and thrift store hauls as people look for the "thrill of the hunt."

Join Allyson Dake, Chris Norman, and guest Adam Schreiber of PepsiCo as they discuss the ways AI are boosting resiliency and human adaptability within change management.

In this episode of Scratch, Viren sits down with Alex Ames, Marketing Director at Manors Golf, the challenger brand bringing new energy, creativity, and cultural relevance to a sport long seen as elitist and inaccessible. Manors believes golf is a game to be explored, not mastered, and they are reshaping the category one cinematic campaign at a time.Alex unpacks how Manors went from a small rebrand to a movement inspiring a new generation of golfers. He dives into the brand's early struggles (“the Dark Ages”), how events helped them rediscover momentum, and how the team realised that attention—not product, was their true currency. He reveals the internal creative engine behind Manors' iconic films, from Monday forensic reviews to Thursday idea punch-ups, and how viral thinking shapes every concept.The episode covers everything from the Reebok partnership (and why they avoid “brand soup”), to location-led campaigns, to how everyday golfers and celebrities ended up sharing the tee sheet at Manors events. For marketers, the message is clear: if you want to change a category, change the story people tell about it.Watch the video version of this podcast on Youtube ▶️: YT Link          

The Fed's interest rate decision Wednesday afternoon will be crucial for the macro front, though Diane King Hall turns her attention to micro movers. She notes PepsiCo's (PEP) bullish hopes to boost sales and cut costs, leading JPMorgan to turn bullish on the stock. Palantir (PLTR) shares gained at the opening bell after securing a new contract with the U.S. Navy. Diane turns to a stock losing traction in GameStop (GME) after its earnings miss. ======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Modern soda isn't a trend — it's one of the fastest-growing segments in beverage. Now a $1.8B U.S. category, up 83% YOY, according to Circana, modern soda is redefining the carbonated space with functional benefits, low sugar, and health-forward positioning.Two brands were instrumental in creating this market: OLIPOP and Poppi. Together, they introduced consumers to gut-health sodas long before the category had a name — and they helped transform what was once a stagnant soft drink landscape into one of the hottest growth stories in CPG.Today, OLIPOP stands as the category's largest independent player, following Poppi's 2025 acquisition by PepsiCo for roughly $1.95B. OLIPOP is now sold in 50,000+ doors, staffed with 200+ employees, and approaching a $2B valuation. In this episode, OLIPOP Co-Founder, CEO and Formulator Ben Goodwin breaks down how OLIPOP carved out its own lane with a deeper scientific foundation and a product-first ethos that helped propel the entire modern soda movement.

David Faber, Jim Cramer and Carl Quintanilla led off the show with the latest on Paramount Skydance's hostile bid for Warner Bros. Discovery — plus reaction from Netflix in wake of the streaming giant's deal to acquire Warner Bros. assets. The anchors discussed President Trump's decision to allow Nvidia to sell its H200 chips to China — and what it means for the AI trade. Also in focus: OpenAI CEO Sam Altman's message to Jimmy Fallon on NBC's "The Tonight Show" about AI fears, What Walmart CEO Doug McMillon told CNBC about the state of the consumer, Home Depot falls on 2026 outlook, Fed rate decision one day away, PepsiCo and activism, Toll Brothers' earnings beat. Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast's planned spinoff of Versant. Squawk on the Street Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rita Hudetz is the Chief Commercial Officer at Oishii, the vertical farming company behind some of the most talked-about strawberries in America. On this episode of ITS, Rita walks Ali through CPG and tech foundational theories and brand building and sales strategies she learned and developed at PepsiCo, Hu Kitchen and Milkbar.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Filho de um fotógrafo windsurfista e uma empresária, ele começou a praticar artes marciais aos 5 anos de idade. Aos 10, descobriu a escalada e, aos 12, começou a se aventurar no mountain bike. Aos 16 anos, mudou-se para o Alasca, onde concluiu o ensino médio e acumulou uma boa experiência em esportes de neve. Foi na San Diego State University, durante o curso de International Business, que ele encontrou seu caminho sobre as duas rodas. Integrou a equipe de ciclismo da universidade, participou de provas de triathlon e de mountain bike XC, até encontrar sua verdadeira paixão: o downhill. Na modalidade, competiu nos EUA, Canadá e Europa. Enquanto levava as trilhas a sério, dava os primeiros passos na sua carreira no marketing esportivo e trabalhou para marcas famosas como Reef e Oakley. De volta ao Brasil, passou pela Pepsico e Billabong antes de ingressar para o time da Red Bull, onde prospectou e gerenciou mais de 50 atletas de elite, como Henrique Avancini, Neymar, Pedro Scooby e Carlos Burle. Após quatro anos, deixou a empresa para se dedicar à distribuição das bicicletas Santa Cruz no Brasil. Fez a transição do downhill para o enduro e passou a competir tanto na América Latina quanto no Enduro World Series. Em 2018, decidiu retornar aos EUA para fazer um mestrado em Ciências Estatísticas, estabelecendo residência na Califórnia. Lecionou marketing na Universidade da Califórnia e atuou no PayPal antes de expandir seu negócio no mercado de ciclismo, acrescentando a importação das bicicletas da Factor e Yeti para o Brasil, inaugurando duas lojas no país e uma em Los Angeles, consolidando assim sua paixão, experiência e know-how. Conosco aqui, um empresário e ciclista apaixonado pela vida, pelas trilhas, pelo mar e pela neve. Um homem que dominou a arte de unir o amor pelo esporte à sua profissão, proprietário das lojas 2 Peaks Bikes, o petropolitano André Sanches da Rocha. Inspire-se! Um oferecimento @oakleybr  e @2peaksbikes A 2 Peaks Bikes é a importadora e distribuidora oficial no Brasil da Factor Bikes, Santa Cruz Bikes e de diversas outras marcas e conta com três lojas: Rio de Janeiro, São Paulo e Los Angeles. Lá, ninguém vende o que não conhece: todo produto é testado por quem realmente pedala.  A 2 Peaks Bikes foi pensada e criada para resolver os desafios de quem leva o pedal a sério — seja no asfalto, na terra ou na trilha. Mas também acolhe o ciclista urbano, o iniciante e até a criança que está começando a brincar de pedalar. Para a 2 Peaks, todo ciclista é bem-vindo.  Conheça a 2 Peaks Bikes, distribuidora oficial da Factor, da Santa Cruz e da Yeti no Brasil. @2peaksbikesla SIGA e COMPARTILHE o Endörfina no Youtube ou através do seu app preferido de podcasts. Contribua também com este projeto através do Apoia.se.        

How is PepsiCo reshaping its future while staying true to the brands consumers love? In this episode, host Matt Mueller sits down with Michael Del Pozzo, President of PepsiCo North America, to explore the company's bold new chapter. They discuss: - How PepsiCo balances data-driven precision with creative instinct - What's fueling innovation across beverages, snacks, and brand refreshes - How “One PepsiCo” is accelerating speed, collaboration, and retail partnerships Join the conversation with our global retail community at www.globalretailleaders.com

Prebiotic cola, plant-based (and AI-inspired?) pulled chicken and protein-packed marshmallows. The hosts crack open Pepsi's new prebiotic cola and discuss whether a stevia-sweetened "functional" soda can win over classic cola fans. They also dig into Just Meat's big win at Walmart and what it says about the future of meat analogs, and why protein marshmallows might actually work in your next s'more. Show notes: 0:25: Rotten Roaches. The BevNET Bowls. Cloying & Fibrous. Who's Eating This Stuff? S'More, Please. – Jacqui explains why there is a bright red "biohazard" bag on her desk and the hosts joke about modern marketing tactics. They pivot to a preview of the upcoming NOSH Live, BevNET Live and  Brewbound Live events, highlighting opportunities for founders to meet retailers, investors, and strategic partners. They sample PepsiCo's newly launched Pepsi Prebiotic – a lower-calorie, stevia-sweetened soda that comes in classic cola and cherry vanilla flavors – and opine on the minimalist white cans and whether Pepsi has clearly communicated the benefits. The hosts then discuss JUST Meat's newly launched plant-based pulled chicken, which is now available in four flavors at 3,000 Walmart stores, which sparks a debate about whether mainstream shoppers truly want meat analogs, and how clean-label concerns are shaping the category. Shifting gears, Ray highlights news that BeatBox Beverages – the colorful, party-forward, wine-based cocktail brand – is rumored to be an acquisition target by AB InBev in a deal reportedly worth around $700 million. Ray introduces Primal Sweets' protein marshmallows, which contain 25 grams of protein per bag and no sugar, and Albero D'oro cocktail cherries, before Jacqui presents Flour + Water's artisanal pasta, and Mike praises Hiyo's new pineapple coconut "social tonic." Brands in this episode: Rotten Candy, Oh So Easy, Keya's, Oddball, Pepsi, Poppi, Nixie, Just Meat, Beyond Meat, BeatBox, Primal Sweets, Flour + Water, Albero D'oro, Hiyo, Poppi

Americans are currently besotted with protein. It's touted as being good for muscle growth, weight loss, skincare, mental acuity, longevity, and much else besides. It's sold to men, women, children, the elderly— you can even buy protein for your pets. The protein supplement market alone is worth $21 billion and growing—and extra protein is being added to coffee, cereal, pasta, beer, ice cream, and popcorn.But as frenzied as we currently are about protein, this is not the first protein boom—or even the second. Protein has been promoted as a charismatic, cure-all nutrient for nearly two centuries. In this episode, with the help of Samantha King and Gavin Weedon, the authors of Protein: The Making of a Nutritional Superstar, we look closely at all our protein crazes and their associated protein products—from beef tea to whey powder—and see what they can tell us about our current protein mania. This episode was produced by Max Freedman. Decoder Ring is also produced by Willa Paskin, Katie Shepherd, and Evan Chung, our supervising producer. We had editing support from Josh Levin and fact-checking by Sophie Summergrad. Merritt Jacob is Senior Technical Director.If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com  or leave a message on our hotline at (347) 460-7281.Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen.Sources for This EpisodeKing, Samantha and Gavin Weedon. Protein: The Making of a Nutritional Superstar, Duke University Press, 2026.Baker, Ryan. “Protein has become America's latest obsession. Companies like General Mills and PepsiCo are capitalizing on it,” CNBC, July 22, 2025.Brock, William H. Justus von Liebig: The Chemical Gatekeeper, Cambridge University Press, 1997.Callahan, Alice. “The More Protein, the Better?” New York Times, April 9, 2025.Draper, Kevin. “America's Protein Obsession Is Transforming the Dairy Industry,” New York Times, July 16, 2025.Gayomali, Chris. “Big Food Gets Jacked: How protein mania took over the American grocery store,” New York Magazine, Feb. 12, 2025.“The Great Protein Fiasco,” Maintenance Phase, Aug. 31, 2021.Liebig, Justus von. Researches on the Chemistry of Food, Taylor and Walton, 1847.McLaren, Donald S. “The Great Protein Fiasco,” The Lancet, 1974.Oncken, John. “Stingy, 'half-way' dairy farmer's curiosity changed the world,” Wisconsin State Farmer, April 27, 2022.“Subject of Whey Disposal Discussed in UW Bulletin.” Wausau Daily Herald, Aug. 28, 1965.Torrella, Kenny. “You're probably eating way too much protein,” Vox, Jan. 30, 2024.Wilson, Bee. “Protein mania: the rich world's new diet obsession,” The Guardian, Jan. 4, 2019.Wu, Katherine J. “Should We All Be Eating Like The Rock?” The Atlantic, Aug. 28, 2023. Hosted on Acast. See acast.com/privacy for more information.

Americans are currently besotted with protein. It's touted as being good for muscle growth, weight loss, skincare, mental acuity, longevity, and much else besides. It's sold to men, women, children, the elderly— you can even buy protein for your pets. The protein supplement market alone is worth $21 billion and growing—and extra protein is being added to coffee, cereal, pasta, beer, ice cream, and popcorn. But as frenzied as we currently are about protein, this is not the first protein boom—or even the second. Protein has been promoted as a charismatic, cure-all nutrient for nearly two centuries. In this episode, with the help of Samantha King and Gavin Weedon, the authors of Protein: The Making of a Nutritional Superstar, we look closely at all our protein crazes and their associated protein products—from beef tea to whey powder—and see what they can tell us about our current protein mania.  This episode was produced by Max Freedman. Decoder Ring is also produced by Willa Paskin, Katie Shepherd, and Evan Chung, our supervising producer. We had editing support from Josh Levin and fact-checking by Sophie Summergrad. Merritt Jacob is Senior Technical Director. If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com  or leave a message on our hotline at (347) 460-7281. Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen. Sources for This Episode King, Samantha and Gavin Weedon. Protein: The Making of a Nutritional Superstar, Duke University Press, 2026. Baker, Ryan. “Protein has become America's latest obsession. Companies like General Mills and PepsiCo are capitalizing on it,” CNBC, July 22, 2025. Brock, William H. Justus von Liebig: The Chemical Gatekeeper, Cambridge University Press, 1997. Callahan, Alice. “The More Protein, the Better?” New York Times, April 9, 2025. Draper, Kevin. “America's Protein Obsession Is Transforming the Dairy Industry,” New York Times, July 16, 2025. Gayomali, Chris. “Big Food Gets Jacked: How protein mania took over the American grocery store,” New York Magazine, Feb. 12, 2025. “The Great Protein Fiasco,” Maintenance Phase, Aug. 31, 2021. Liebig, Justus von. Researches on the Chemistry of Food, Taylor and Walton, 1847. McLaren, Donald S. “The Great Protein Fiasco,” The Lancet, 1974. Oncken, John. “Stingy, 'half-way' dairy farmer's curiosity changed the world,” Wisconsin State Farmer, April 27, 2022. “Subject of Whey Disposal Discussed in UW Bulletin.” Wausau Daily Herald, Aug. 28, 1965. Torrella, Kenny. “You're probably eating way too much protein,” Vox, Jan. 30, 2024. Wilson, Bee. “Protein mania: the rich world's new diet obsession,” The Guardian, Jan. 4, 2019. Wu, Katherine J. “Should We All Be Eating Like The Rock?” The Atlantic, Aug. 28, 2023. Learn more about your ad choices. Visit megaphone.fm/adchoices

Americans are currently besotted with protein. It's touted as being good for muscle growth, weight loss, skincare, mental acuity, longevity, and much else besides. It's sold to men, women, children, the elderly— you can even buy protein for your pets. The protein supplement market alone is worth $21 billion and growing—and extra protein is being added to coffee, cereal, pasta, beer, ice cream, and popcorn. But as frenzied as we currently are about protein, this is not the first protein boom—or even the second. Protein has been promoted as a charismatic, cure-all nutrient for nearly two centuries. In this episode, with the help of Samantha King and Gavin Weedon, the authors of Protein: The Making of a Nutritional Superstar, we look closely at all our protein crazes and their associated protein products—from beef tea to whey powder—and see what they can tell us about our current protein mania.  This episode was produced by Max Freedman. Decoder Ring is also produced by Willa Paskin, Katie Shepherd, and Evan Chung, our supervising producer. We had editing support from Josh Levin and fact-checking by Sophie Summergrad. Merritt Jacob is Senior Technical Director. If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com  or leave a message on our hotline at (347) 460-7281. Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen. Sources for This Episode King, Samantha and Gavin Weedon. Protein: The Making of a Nutritional Superstar, Duke University Press, 2026. Baker, Ryan. “Protein has become America's latest obsession. Companies like General Mills and PepsiCo are capitalizing on it,” CNBC, July 22, 2025. Brock, William H. Justus von Liebig: The Chemical Gatekeeper, Cambridge University Press, 1997. Callahan, Alice. “The More Protein, the Better?” New York Times, April 9, 2025. Draper, Kevin. “America's Protein Obsession Is Transforming the Dairy Industry,” New York Times, July 16, 2025. Gayomali, Chris. “Big Food Gets Jacked: How protein mania took over the American grocery store,” New York Magazine, Feb. 12, 2025. “The Great Protein Fiasco,” Maintenance Phase, Aug. 31, 2021. Liebig, Justus von. Researches on the Chemistry of Food, Taylor and Walton, 1847. McLaren, Donald S. “The Great Protein Fiasco,” The Lancet, 1974. Oncken, John. “Stingy, 'half-way' dairy farmer's curiosity changed the world,” Wisconsin State Farmer, April 27, 2022. “Subject of Whey Disposal Discussed in UW Bulletin.” Wausau Daily Herald, Aug. 28, 1965. Torrella, Kenny. “You're probably eating way too much protein,” Vox, Jan. 30, 2024. Wilson, Bee. “Protein mania: the rich world's new diet obsession,” The Guardian, Jan. 4, 2019. Wu, Katherine J. “Should We All Be Eating Like The Rock?” The Atlantic, Aug. 28, 2023. Learn more about your ad choices. Visit megaphone.fm/adchoices

Americans are currently besotted with protein. It's touted as being good for muscle growth, weight loss, skincare, mental acuity, longevity, and much else besides. It's sold to men, women, children, the elderly— you can even buy protein for your pets. The protein supplement market alone is worth $21 billion and growing—and extra protein is being added to coffee, cereal, pasta, beer, ice cream, and popcorn.But as frenzied as we currently are about protein, this is not the first protein boom—or even the second. Protein has been promoted as a charismatic, cure-all nutrient for nearly two centuries. In this episode, with the help of Samantha King and Gavin Weedon, the authors of Protein: The Making of a Nutritional Superstar, we look closely at all our protein crazes and their associated protein products—from beef tea to whey powder—and see what they can tell us about our current protein mania. This episode was produced by Max Freedman. Decoder Ring is also produced by Willa Paskin, Katie Shepherd, and Evan Chung, our supervising producer. We had editing support from Josh Levin and fact-checking by Sophie Summergrad. Merritt Jacob is Senior Technical Director.If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com  or leave a message on our hotline at (347) 460-7281.Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen.Sources for This EpisodeKing, Samantha and Gavin Weedon. Protein: The Making of a Nutritional Superstar, Duke University Press, 2026.Baker, Ryan. “Protein has become America's latest obsession. Companies like General Mills and PepsiCo are capitalizing on it,” CNBC, July 22, 2025.Brock, William H. Justus von Liebig: The Chemical Gatekeeper, Cambridge University Press, 1997.Callahan, Alice. “The More Protein, the Better?” New York Times, April 9, 2025.Draper, Kevin. “America's Protein Obsession Is Transforming the Dairy Industry,” New York Times, July 16, 2025.Gayomali, Chris. “Big Food Gets Jacked: How protein mania took over the American grocery store,” New York Magazine, Feb. 12, 2025.“The Great Protein Fiasco,” Maintenance Phase, Aug. 31, 2021.Liebig, Justus von. Researches on the Chemistry of Food, Taylor and Walton, 1847.McLaren, Donald S. “The Great Protein Fiasco,” The Lancet, 1974.Oncken, John. “Stingy, 'half-way' dairy farmer's curiosity changed the world,” Wisconsin State Farmer, April 27, 2022.“Subject of Whey Disposal Discussed in UW Bulletin.” Wausau Daily Herald, Aug. 28, 1965.Torrella, Kenny. “You're probably eating way too much protein,” Vox, Jan. 30, 2024.Wilson, Bee. “Protein mania: the rich world's new diet obsession,” The Guardian, Jan. 4, 2019.Wu, Katherine J. “Should We All Be Eating Like The Rock?” The Atlantic, Aug. 28, 2023. Hosted on Acast. See acast.com/privacy for more information.

Americans are currently besotted with protein. It's touted as being good for muscle growth, weight loss, skincare, mental acuity, longevity, and much else besides. It's sold to men, women, children, the elderly— you can even buy protein for your pets. The protein supplement market alone is worth $21 billion and growing—and extra protein is being added to coffee, cereal, pasta, beer, ice cream, and popcorn. But as frenzied as we currently are about protein, this is not the first protein boom—or even the second. Protein has been promoted as a charismatic, cure-all nutrient for nearly two centuries. In this episode, with the help of Samantha King and Gavin Weedon, the authors of Protein: The Making of a Nutritional Superstar, we look closely at all our protein crazes and their associated protein products—from beef tea to whey powder—and see what they can tell us about our current protein mania.  This episode was produced by Max Freedman. Decoder Ring is also produced by Willa Paskin, Katie Shepherd, and Evan Chung, our supervising producer. We had editing support from Josh Levin and fact-checking by Sophie Summergrad. Merritt Jacob is Senior Technical Director. If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com  or leave a message on our hotline at (347) 460-7281. Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen. Sources for This Episode King, Samantha and Gavin Weedon. Protein: The Making of a Nutritional Superstar, Duke University Press, 2026. Baker, Ryan. “Protein has become America's latest obsession. Companies like General Mills and PepsiCo are capitalizing on it,” CNBC, July 22, 2025. Brock, William H. Justus von Liebig: The Chemical Gatekeeper, Cambridge University Press, 1997. Callahan, Alice. “The More Protein, the Better?” New York Times, April 9, 2025. Draper, Kevin. “America's Protein Obsession Is Transforming the Dairy Industry,” New York Times, July 16, 2025. Gayomali, Chris. “Big Food Gets Jacked: How protein mania took over the American grocery store,” New York Magazine, Feb. 12, 2025. “The Great Protein Fiasco,” Maintenance Phase, Aug. 31, 2021. Liebig, Justus von. Researches on the Chemistry of Food, Taylor and Walton, 1847. McLaren, Donald S. “The Great Protein Fiasco,” The Lancet, 1974. Oncken, John. “Stingy, 'half-way' dairy farmer's curiosity changed the world,” Wisconsin State Farmer, April 27, 2022. “Subject of Whey Disposal Discussed in UW Bulletin.” Wausau Daily Herald, Aug. 28, 1965. Torrella, Kenny. “You're probably eating way too much protein,” Vox, Jan. 30, 2024. Wilson, Bee. “Protein mania: the rich world's new diet obsession,” The Guardian, Jan. 4, 2019. Wu, Katherine J. “Should We All Be Eating Like The Rock?” The Atlantic, Aug. 28, 2023. Learn more about your ad choices. Visit megaphone.fm/adchoices

Americans are currently besotted with protein. It's touted as being good for muscle growth, weight loss, skincare, mental acuity, longevity, and much else besides. It's sold to men, women, children, the elderly— you can even buy protein for your pets. The protein supplement market alone is worth $21 billion and growing—and extra protein is being added to coffee, cereal, pasta, beer, ice cream, and popcorn.But as frenzied as we currently are about protein, this is not the first protein boom—or even the second. Protein has been promoted as a charismatic, cure-all nutrient for nearly two centuries. In this episode, with the help of Samantha King and Gavin Weedon, the authors of Protein: The Making of a Nutritional Superstar, we look closely at all our protein crazes and their associated protein products—from beef tea to whey powder—and see what they can tell us about our current protein mania. This episode was produced by Max Freedman. Decoder Ring is also produced by Willa Paskin, Katie Shepherd, and Evan Chung, our supervising producer. We had editing support from Josh Levin and fact-checking by Sophie Summergrad. Merritt Jacob is Senior Technical Director.If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com  or leave a message on our hotline at (347) 460-7281.Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen.Sources for This EpisodeKing, Samantha and Gavin Weedon. Protein: The Making of a Nutritional Superstar, Duke University Press, 2026.Baker, Ryan. “Protein has become America's latest obsession. Companies like General Mills and PepsiCo are capitalizing on it,” CNBC, July 22, 2025.Brock, William H. Justus von Liebig: The Chemical Gatekeeper, Cambridge University Press, 1997.Callahan, Alice. “The More Protein, the Better?” New York Times, April 9, 2025.Draper, Kevin. “America's Protein Obsession Is Transforming the Dairy Industry,” New York Times, July 16, 2025.Gayomali, Chris. “Big Food Gets Jacked: How protein mania took over the American grocery store,” New York Magazine, Feb. 12, 2025.“The Great Protein Fiasco,” Maintenance Phase, Aug. 31, 2021.Liebig, Justus von. Researches on the Chemistry of Food, Taylor and Walton, 1847.McLaren, Donald S. “The Great Protein Fiasco,” The Lancet, 1974.Oncken, John. “Stingy, 'half-way' dairy farmer's curiosity changed the world,” Wisconsin State Farmer, April 27, 2022.“Subject of Whey Disposal Discussed in UW Bulletin.” Wausau Daily Herald, Aug. 28, 1965.Torrella, Kenny. “You're probably eating way too much protein,” Vox, Jan. 30, 2024.Wilson, Bee. “Protein mania: the rich world's new diet obsession,” The Guardian, Jan. 4, 2019.Wu, Katherine J. “Should We All Be Eating Like The Rock?” The Atlantic, Aug. 28, 2023. Hosted on Acast. See acast.com/privacy for more information.

Americans are currently besotted with protein. It's touted as being good for muscle growth, weight loss, skincare, mental acuity, longevity, and much else besides. It's sold to men, women, children, the elderly— you can even buy protein for your pets. The protein supplement market alone is worth $21 billion and growing—and extra protein is being added to coffee, cereal, pasta, beer, ice cream, and popcorn.But as frenzied as we currently are about protein, this is not the first protein boom—or even the second. Protein has been promoted as a charismatic, cure-all nutrient for nearly two centuries. In this episode, with the help of Samantha King and Gavin Weedon, the authors of Protein: The Making of a Nutritional Superstar, we look closely at all our protein crazes and their associated protein products—from beef tea to whey powder—and see what they can tell us about our current protein mania. This episode was produced by Max Freedman. Decoder Ring is also produced by Willa Paskin, Katie Shepherd, and Evan Chung, our supervising producer. We had editing support from Josh Levin and fact-checking by Sophie Summergrad. Merritt Jacob is Senior Technical Director.If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com  or leave a message on our hotline at (347) 460-7281.Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen.Sources for This EpisodeKing, Samantha and Gavin Weedon. Protein: The Making of a Nutritional Superstar, Duke University Press, 2026.Baker, Ryan. “Protein has become America's latest obsession. Companies like General Mills and PepsiCo are capitalizing on it,” CNBC, July 22, 2025.Brock, William H. Justus von Liebig: The Chemical Gatekeeper, Cambridge University Press, 1997.Callahan, Alice. “The More Protein, the Better?” New York Times, April 9, 2025.Draper, Kevin. “America's Protein Obsession Is Transforming the Dairy Industry,” New York Times, July 16, 2025.Gayomali, Chris. “Big Food Gets Jacked: How protein mania took over the American grocery store,” New York Magazine, Feb. 12, 2025.“The Great Protein Fiasco,” Maintenance Phase, Aug. 31, 2021.Liebig, Justus von. Researches on the Chemistry of Food, Taylor and Walton, 1847.McLaren, Donald S. “The Great Protein Fiasco,” The Lancet, 1974.Oncken, John. “Stingy, 'half-way' dairy farmer's curiosity changed the world,” Wisconsin State Farmer, April 27, 2022.“Subject of Whey Disposal Discussed in UW Bulletin.” Wausau Daily Herald, Aug. 28, 1965.Torrella, Kenny. “You're probably eating way too much protein,” Vox, Jan. 30, 2024.Wilson, Bee. “Protein mania: the rich world's new diet obsession,” The Guardian, Jan. 4, 2019.Wu, Katherine J. “Should We All Be Eating Like The Rock?” The Atlantic, Aug. 28, 2023. Hosted on Acast. See acast.com/privacy for more information.

Americans are currently besotted with protein. It's touted as being good for muscle growth, weight loss, skincare, mental acuity, longevity, and much else besides. It's sold to men, women, children, the elderly— you can even buy protein for your pets. The protein supplement market alone is worth $21 billion and growing—and extra protein is being added to coffee, cereal, pasta, beer, ice cream, and popcorn. But as frenzied as we currently are about protein, this is not the first protein boom—or even the second. Protein has been promoted as a charismatic, cure-all nutrient for nearly two centuries. In this episode, with the help of Samantha King and Gavin Weedon, the authors of Protein: The Making of a Nutritional Superstar, we look closely at all our protein crazes and their associated protein products—from beef tea to whey powder—and see what they can tell us about our current protein mania.  This episode was produced by Max Freedman. Decoder Ring is also produced by Willa Paskin, Katie Shepherd, and Evan Chung, our supervising producer. We had editing support from Josh Levin and fact-checking by Sophie Summergrad. Merritt Jacob is Senior Technical Director. If you have any cultural mysteries you want us to decode, email us at DecoderRing@slate.com  or leave a message on our hotline at (347) 460-7281. Get more of Decoder Ring with Slate Plus! Join for exclusive bonus episodes of Decoder Ring and ad-free listening on all your favorite Slate podcasts. Subscribe from the Decoder Ring show page on Apple Podcasts or Spotify. Or, visit slate.com/decoderplus for access wherever you listen. Sources for This Episode King, Samantha and Gavin Weedon. Protein: The Making of a Nutritional Superstar, Duke University Press, 2026. Baker, Ryan. “Protein has become America's latest obsession. Companies like General Mills and PepsiCo are capitalizing on it,” CNBC, July 22, 2025. Brock, William H. Justus von Liebig: The Chemical Gatekeeper, Cambridge University Press, 1997. Callahan, Alice. “The More Protein, the Better?” New York Times, April 9, 2025. Draper, Kevin. “America's Protein Obsession Is Transforming the Dairy Industry,” New York Times, July 16, 2025. Gayomali, Chris. “Big Food Gets Jacked: How protein mania took over the American grocery store,” New York Magazine, Feb. 12, 2025. “The Great Protein Fiasco,” Maintenance Phase, Aug. 31, 2021. Liebig, Justus von. Researches on the Chemistry of Food, Taylor and Walton, 1847. McLaren, Donald S. “The Great Protein Fiasco,” The Lancet, 1974. Oncken, John. “Stingy, 'half-way' dairy farmer's curiosity changed the world,” Wisconsin State Farmer, April 27, 2022. “Subject of Whey Disposal Discussed in UW Bulletin.” Wausau Daily Herald, Aug. 28, 1965. Torrella, Kenny. “You're probably eating way too much protein,” Vox, Jan. 30, 2024. Wilson, Bee. “Protein mania: the rich world's new diet obsession,” The Guardian, Jan. 4, 2019. Wu, Katherine J. “Should We All Be Eating Like The Rock?” The Atlantic, Aug. 28, 2023. Learn more about your ad choices. Visit megaphone.fm/adchoices