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Is branding simply marketing, sales and manipulation, or can it go beyond the superficiality into value systems, transparency and even hope? According to this week's guest, branding, is "being". In this Good Garbage episode, Ved Krishna sits down with Raphael Bemporad, Founder of BBMG- a branding consultancy working with companies the world needs. Raphael believes in the ability to use business to create positive change for a more just, equitable and sustainable society. Having worked with huge brands like Nike, Target and PepsiCo (to name a few), Raphael brings to this conversation over two decades worth of expertise from the world of marketing!
The Thought Leader Revolution Podcast | 10X Your Impact, Your Income & Your Influence
"The minimum standard is excellence. If you have to ask me whether you should serve a burnt pizza, you've already answered the question." — Rick Rosenfield Rick Rosenfield didn't set out to build a restaurant empire. He was a federal prosecutor who put mob bosses in prison, then left the Department of Justice to open a pizza restaurant in Beverly Hills with his law partner — no restaurant experience, a mortgaged home, and a business plan written on a word processor that declared California-style pizza would become the third great pizza tradition in America. It happened. California Pizza Kitchen grew to 285 locations, over 14,000 employees, and pioneered what the industry came to call polished casual dining. But Rick's telling of that story is not about barbecue chicken pizza or real estate strategy. It's about a culture framework called ROCK — Respect, Opportunity, Communication, Kindness — and why the minimum standard for staying in the organization was excellence, not effort. In this conversation, Rick and Nicky dig into the specific mechanics of building a people-first business: how CPK set written standards before it was fashionable, why they required every server to pass a menu test before being hired, what Ray Kroc's autobiography taught two lawyers about letting the wrong people go, and the moment they fired their star chef one month into opening — and cried on the office floor — before empowering someone from the kitchen who stayed for 12 years. Rick also shares the expensive lesson of growing too fast when PepsiCo pushed them to open 50 to 100 restaurants a year, and why Navy SEAL sniper and bestselling author Jack Carr's advice — trust your instincts, slow is smooth, smooth is fast — turns out to apply just as well to building a business as it does to a combat mission. Learn more and connect: Find Rick Rosenfield on LinkedIn: https://www.linkedin.com/in/rick-rosenfield-9185933a9/ Resources mentioned: The California Pizza Kitchen Story — Rick Rosenfield (available wherever books are sold) Grinding It Out: The Making of McDonald's — Ray Kroc Terminal List series (Amazon) — Jack Carr Chez Panisse — https://www.chezpanisse.com Spago Beverly Hills — https://www.wolfgangpuck.com/dining/spago Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. https://www.thethoughtleaderrevolution.com/episodes/816
In the latest episode of Scratch, Nick Tran, President and CMO of First Round, breaks down what culture actually looks like when people put their phones down, why brands are over-indexing on micro-cultures, and what it takes to create work that cuts through the sea of sameness.From building Cîroc Athletic Club into a media and events platform to rethinking the traditional conference format at Cannes, Tran shares how brands can respond to changing social behaviors by creating spaces people genuinely want to be part of.We get into:→ Why culture is really about the “campfire conversations” happening off-screen→ Why the next big opportunity might be moving from micro-culture back to macro-cultural moments→ How Cîroc Athletic Club turned changing drinking habits into a 20M+ monthly-view media ecosystem→ Why the best experiential marketing gives people space to play, connect, and surprise each other→ What the “30 moons” approach to AI means for creativity, taste, and human judgment→ Why brands should stop worrying about who did an idea first and focus on who does it best→ Why intimate, practitioner-led conversations are replacing the traditional marketing conferenceThe key takeaways:Culture happens around the campfire — Culture isn't just music, sport, fashion, or whatever is trending on your feed. It's the conversations people have when the screens go away. That's where brands should be looking for cultural insight.Micro-culture isn't the only answer — The industry has spent years fragmenting audiences into increasingly niche communities. When everyone is doing the same thing, going bigger can be the more distinctive move.AI needs a human with taste — The first AI output is rarely the best one. Tran's “30 moons” principle is about pushing through iteration after iteration until you find something genuinely distinctive. AI can generate. Humans still need to know what's great.Socializing is changing — Younger consumers aren't necessarily going out just to drink. Active leisure like pickleball, tennis, and golf is becoming the reason to gather, with alcohol playing a secondary role. Brands need to build around the behavior, not force the old one.Build platforms, not campaigns — Cîroc Athletic Club turned a cultural shift into an ongoing media and events ecosystem, taking organic social views from 100,000 to more than 20 million a month.Kill the grind — At Cannes, First Round deliberately removed the panels, packed schedules, and endless meetings. Leisure created the conditions for the conversations and connections everyone was actually there for.Execution beats originality — Consumers don't care who technically did something first. They care about who did it best. Fear of being derivative shouldn't stop brands from executing a good idea brilliantly.The conference needs a rethink — Senior marketers don't necessarily need another panel. They need access to people who have actually done the work, in environments where genuine conversation can happen.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/najVJ8Fd9lg Scratch is a production of Rival, a marketing innovation consultancy. Scratch is hosted by Eric Fulwiler, and he's joined by Nick Tran of First Round in this episode.Find Rival: wearerival.com | LinkedInFind Eric: LinkedInFind Nick: LinkedInSay hi: media@wearerival.com Rival is a marketing consultancy for brands that want to challenge convention in their category. We're on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.
Cillian Kieran is the Founder and CEO of Ethyca, where he leads its product vision, engineering strategy, and growth. A serial entrepreneur and privacy engineer with two decades of experience, he launched Ethyca in 2018 to bring privacy-by-design infrastructure to developers. Earlier, he built the digital consultancy CKSK to 100-plus employees across four countries, serving clients like PepsiCo, Heineken, and PlayStation. He pairs deep technical grounding with a track record of scaling data-intensive businesses. In this episode… As companies expand their use of AI, they need guardrails around how the technology is used by employees and how those systems use enterprise data. Because models are trained on data, bias can be introduced through this information, while systems also continue to use this data to perform different tasks. This creates risk, and managing it requires evaluating what data a model or tool can access, its intent when it uses that data, and the economic, ethical, and regulatory implications of that intended use. So, what controls do companies need to manage AI and company data safely? Because AI wants to satisfy a user's request, it will keep trying to access data unless clear boundaries define what it can use. Using AI responsibly requires managing the data behind it alongside the technology itself. To do this effectively, companies need to know what data they have collected, where it came from, whether they have sufficient consent, and what legal basis applies to its use. Once companies understand those elements, they can give AI access to the information it needs for a specific purpose while limiting what falls outside that use, allowing them to leverage the value of their data while minimizing risk. Governance also needs to move from written policies into controls that can be enforced on a system in real time. And while AI can streamline processes like privacy risk assessments by gathering information and comparing it against policies, past assessments, and relevant requirements, human privacy experts still need to review the output for accuracy and challenge AI when it's wrong. In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels talk with Cillian Kieran, Founder and CEO of Ethyca, about the importance of unifying AI governance and data governance. Cillian explains how bringing these two areas together helps companies stay in control of their data while allowing the technology to support the business. He discusses why companies are turning to open-source models for greater sovereignty and cautions that bringing a model in-house can still introduce risks. Cillian also addresses the tension between AI's need for data and privacy's data minimization principles, and he stresses why professionals need to think critically, question AI outputs, and avoid relying on AI as a crutch.
What if engagement isn't the goal? Dave Garrison says buy-in is a much higher standard, and most leaders are optimizing for the wrong one.Dave Garrison holds an MBA from Harvard Business School and has spent more than 30 years helping CEOs, senior leaders, and organizations create meaningful buy-in across their teams, with executive leadership experience and board roles including Ameritrade. He is the founder of Garrison Growth and author of The Buy-In Advantage.In this conversation, Larry sits down with Dave to talk about why engagement is the wrong finish line, and what actually gets people to bring their full selves to work.What you'll hear:Why buy-in is a higher standard than engagement, and the Friday night football analogy that explains the gapThe real reason people say they're leaving for "more money"The three things employees are actually looking for: purpose, voice, and being seen as a human beingWhy "do you have any questions" is one of the least intelligent questions a leader can ask ABOUT DAVE GARRISONDave Garrison holds an MBA from Harvard Business School and has more than 30 years of executive leadership experience, including board roles with organizations such as Ameritrade. He is the founder of Garrison Growth and author of The Buy-In Advantage, and hosts free monthly workshops on leadership topics. ABOUT LARRY OLSENLarry Olsen is a Two-Time Vistage Speaker of the Year and Fortune 50/500 Executive Performance Advisor with 40+ years of client work at Toyota, PepsiCo, Starbucks, Harley-Davidson, Honda, American Airlines, State Farm, Frito Lay, Lexus, and Tropicana. He is the author of Get a Vision and Live It! and the founder of Performance Driven Neurology. IF THIS LANDED FOR YOUA new buy-in process won't fix an old operating system. What actually changes outcomes is how a leader makes decisions under pressure, and that's the same lens Larry brings to every leadership conversation he has.How Leaders Think: https://larry-olsen.kit.com/how-leaders-think CONNECT WITH LARRYEmail: success@larryolsen.comLinkedIn: linkedin.com/in/larry-r-olsen CONNECT WITH DAVE GARRISONWebsite: garrisongrowth.comFree assessments and monthly workshops available on his websiteBook: The Buy-In Advantage SUBSCRIBE FOR MORENew episodes of the Brain Vault Podcast publish every other Wednesday. #BrainVaultPodcast #SituationalLeadership #LarryOlsen #AdaptiveLeadership #LeadershipDevelopment
Linktree - our favorite links (https://linktr.ee/dinosaurmonkeyfarts) NEW: Need GLP-1 Care? Join me at Belle! Use Podcast at checkout to save! https://link.joinbelle.com/podcast NEW: Cozy Butter GLP-1 Community! Join Free (https://cozybutter.com/) https://cozybutter.com/A GLP-1 community where support isn't at the mercy of the algorithm.Live GLP-1 support groupsLive support groups and social eventsHealth coaching and expert Q&AsCooking, movement, and stress-management classesGLP-1 tools and guidance (water, protein, side effect management, etc.) A dedicated community beyond the algorithmBook at 1 on 1 with Kim (https://calendly.com/theplussidez/kim...) The World Has More GLP-1s but Who Can Afford Them? Part 2This week's GLP-1 news had us thinking about access. Oral Wegovy launched in Germany, and Hims & Hers expanded its GLP-1 services into Australia. But in the U.S., PepsiCo announced it would cut obesity medication coverage while 600,000 people signed up for the new Medicare GLP-1 Bridge program. That is less than 1% of all Medicare beneficiaries, although we still do not know how many were approved or received medication.Four years after Mounjaro launched, are GLP-1s becoming easier to find but harder to get covered? It felt like the right time to revisit this Season 4 conversation with Dr. Michael “Mick” Crotty and Belinda Hogan about GLP-1 access, obesity care and weight bias around the world.In Part 2, we discuss:• Managing daily life and side effects on GLP-1 medication• Why weight loss slows and plateaus happen• How the body's set point may affect weight• What GLP-1 maintenance really means• Balancing continued weight loss with stabilization• Adjusting treatment for long-term care• What Ireland could learn from the U.S. rollout of GLP-1 medicationsDr. Crotty is a GP, co-founder and clinical lead of My Best Weight in Ireland. Belinda shares her lived experience navigating GLP-1 side effects, plateaus, maintenance and long-term treatment.CONNECT WITH OUR GUESTSDr. Michael “Mick” CrottyMy Best Weighthttps://www.mybestweight.ie/Instagramhttps://www.instagram.com/mybestweight.ie/LinkedInhttps://ie.linkedin.com/in/drmichaelcrottyBelinda HoganInstagramhttps://www.instagram.com/mid.life.insights/The Dose with Paddy and Belindahttps://linktr.ee/TheDosePodcastSOURCESOral Wegovy launches in Germanyhttps://www.reuters.com/legal/litigation/novo-nordisk-launches-wegovy-weight-loss-pill-germany-2026-09-01/Hims & Hers expands its GLP-1 services into Australiahttps://www.reuters.com/business/healthcare-pharmaceuticals/hims-hers-offers-glp-1-weight-loss-drugs-mens-health-treatments-australia-2026-08-31/600,000 people sign up for the Medicare obesity drug programhttps://www.reuters.com/legal/litigation/600000-seniors-have-signed-up-obesity-drugs-under-new-medicare-program-2026-08-31/Employer GLP-1 coverage fell in 2026https://www.reuters.com/legal/litigation/more-us-employers-drop-weight-loss-drugs-2027-healthcare-costs-increase-2026-08-25/PepsiCo and other employers cut GLP-1 coveragehttps://abcnews.com/Health/companies-offering-coverage-glp-1-weight-loss-drugs/story?id=135999790Medicare enrollment datahttps://data.cms.gov/summary-statistics-on-beneficiary-enrollment/medicare-and-medicaid-reports/medicare-monthly-enrollmentSend us Fan Mail!Support the showKim Carlos, Executive Producer TikTokInstagram Kat Carter, Producer TikTokInstagram
Marketing has more data, technology and specialist expertise than ever.But is all that sophistication actually making marketing better?In this edition of The Barber's Brief, Marc and Vassilis unpack five stories that all raise different versions of that question.First, AI assistants are increasingly embedded in how people discover and evaluate products, yet they still rank near the bottom of trusted sources for shopping recommendations. Marc asks whether AI will eventually become a reliable source of marketing knowledge or simply produce increasingly confident averages of everything we've already said. Then, V looks at PepsiCo's decision to consolidate its global media business with Publicis under a single operating model spanning strategy, planning, activation, data, identity and technology. The bigger question: has fragmentation itself become one of marketing's biggest effectiveness problems? Marc follows with the $700 billion MarTech delusion. One former privacy executive pulled her own data-broker profile and discovered she belonged to 500 segments, simultaneously classified as male and female, low income and high income. Research discussed in the episode suggests purchased targeting data can sometimes perform little better than chance, while contextual targeting may outperform it at lower cost. Then comes something refreshingly simple.The UPS Store has introduced its first brand character, Blu, designed to help expand the brand's mental associations beyond shipping into printing, shredding, mailboxes and other small-business services. V argues the opportunity isn't simply creating entertaining advertising; it's building a distinctive memory structure that can work across multiple buying situations. Finally, Marc's Ad of the Week goes to Canva's Wild Design: handcrafted stop-motion advertising in an era where almost anyone can generate something instantly with AI. The campaign combines showmanship with salesmanship while continuing to invest in a recurring character as a potential distinctive asset. More technology doesn't automatically mean better marketing.Sometimes the advantage may come from making the whole system work together — and remembering the fundamentals underneath it.Chapters:00:00 Welcome to the Barber's Brief01:58 Why Shoppers Use AI But Don't Trust It03:01 Who Do Consumers Trust for Recommendations?04:13 The AI Credibility Gap05:09 When Low-Evidence Categories Reward the First Answer06:23 Does AI Know Marketing Effectiveness?08:18 Is AI Learning From Its Own Slop?09:01 PepsiCo's Massive Global Media Shift10:29 The Problem With Marketing Specialization12:24 Is Fragmentation Hurting Marketing Effectiveness?15:15 The $700 Billion MarTech Delusion16:02 When Audience Data Is Completely Wrong17:30 Does Targeting Actually Work?18:42 Did MarTech Solve the Wrong Problem?19:15 What Should CMOs Do With Their MarTech Stack?21:31 The UPS Store Introduces Its First Brand Character23:25 Blu as a Distinctive Brand Asset24:21 Why Brand Characters Need Consistency25:41 Are Brand Characters Really Making a Comeback?27:20 Marc's Marketing Effectiveness Haiku28:05 Ad of the Week: Canva's Wild Design29:05 Showmanship Meets Salesmanship30:22 Building Distinctive Assets Over Time31:51 Why Canva Chose Craft in the Age of AI34:18 What's Coming Next35:38 Stay SharpEpisode Links:Shoppers ask AI for help but don't trust its adviceLink: https://www.emarketer.com/content/shoppers-ask-ai-help-don-t-trust-its-advicePepsiCo hands global media to Publicis amid transformation at CPG giantLink: https://www.marketingdive.com/news/pepsico-hands-global-media-to-publicis-amid-transformation-at-cpg-giant/829556/The $700bn DelusionLink: https://www.mi-3.com.au/26-06-2024/data-delusion-does-using-data-target-specific-audiences-advertising-actually-makeThe UPS Store enlists first brand character to support franchiseesLink: https://www.marketingdive.com/news/the-ups-store-enlists-first-brand-character-to-support-franchisees/829215/Ad of the week - Canva - Wild Design Link: https://www.adsoftheworld.com/campaigns/wild-design-f89d06d3-3b9d-4cd0-95de-189714c47446
08 Sep 2026. UAE employer medical costs could rise by another 10% next year. Adel Alderi of Marsh Health and Benefits explains what is driving the increase and how companies are managing the pressure. Plus, PepsiCo discusses rising commodity costs and changes to its drinks, Paws & Co outlines plans for 30 veterinary clinics and hospitals, and Ferox Partners examines the rise of fractional hiring. See omnystudio.com/listener for privacy information.
The Patreon is where you want to be at, real ones say its the best Patreon in the Universe! If you want to support the boys in the quest to no longer have day jobs, enlist in the Ape Army today!! https://www.patreon.com/c/TheModernApes https://www.patreon.com/c/TheModernApes Welcome back to another episode of the Modern Apes. This week the boys are doing Coca-Cola Co vs Pepsi Co, in a "Soft Drink War" for the ages. We have all your favorites from Mountain Dew to Cherry Pepsi and everything else under the sun! If the ending made you mad please know we think that is hilarious, maybe you just need to chill and drink some water! Follow The Team!!! Tristan Bowling - https://www.instagram.com/tristanisacomedian/?hl=en Daniel Bridge-Gadd - https://www.instagram.com/daniel_bridge_gadd/?hl=en Modern Apes - https://www.instagram.com/the_modern_apes/?hl=en CHAPTERS: 0:00 Intro 12:51 Bracket Battle Begins 13:01 Deep Dive into Fizz 17:58 Did we rank Cherry Pepsi Right? 20:21 Give us a topic 22:50 For the haters 28:30 You made it this far congrats 32:19 Is water a soft drink 37:26 Dark vs Light 43:35 Household Soda 50:30 Baja Blast is King 53:42 Caffeine is for winners 57:30 Daniel vs common sense 59:31 Is Gatorade the man? 1:02:01 Wrapping up here 1:04:49 Final Four 1:09:05 Final Battle 1:11:41 Ape Army Member Names #comedy #jokes #soda #toys #battleroyale #competiton #water #cocacola #pepsi #mrbeast #mrbeastgaming Learn more about your ad choices. Visit megaphone.fm/adchoices
The final three months of the year are some of the most important in adland. Known as the golden quarter, the year closes with a final push to meet targets, helped by some of the biggest commercial moments of the year including Black Friday and of course, Christmas.In this episode, Campaign is looking into how agencies and advertisers should approach the final three months, what their top priorities are and how this golden quarter will be different from previous years.Hosted by tech and multimedia editor Lucy Shelley, the episode includes Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and creativity and culture editor Gurjit Degun.Plus, Campaign has today (8 September) launched a new website with a refreshed look and revamped navigation.Further reading:Will Andy Burnham's social media strategy work?UK competition watchdog launches inquiry into Sky/ITV dealWill ITV generate enough ad revenue to earn £200m payout from Sky?'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITVIs there a new 'big four' in adland?Publicis pulls out of Coca-Cola global media pitch after PepsiCo winPepsiCo appoints Publicis Groupe to global media without a pitch Hosted on Acast. See acast.com/privacy for more information.
In this week's food industry news in 2 minutes, we examine PepsiCo's push into fresh foods, Walmart's unique new delivery service, and more.
Scientists reveal how much exercise you really need to protect your heart—and no way are you doing enough! Is that prostate biopsy really necessary? It's true that statins can reduce heart risk even in 70+ individuals—but they don't prolong life or fend off disability; Magnesium found to prevent age-related sarcopenia, probably by curbing inflammaging; Deep-brain stimulation with external magnets found to enhance brain function in mild cognitive impairment; Are concerns over Avapro blood pressure medication warranted?
Gender-bending athletes, the bizarre Mitch McConnell “frozen” footage, healthcare distrust, race, politics, surveillance, Red Lobster's Endless Shrimp, and Flock cameras all collide in this episode of Neph 2 America.David “The Raven” Corbo and TopLobsta are joined by Matthew Heppner of Straight Bible for a wide-ranging cultural commentary episode built around viral clips, political absurdity, conspiracy claims, Biblical discussion, and the kind of internet rabbit holes that only Neph 2 America can produce.The show opens with footage of Mitch McConnell appearing to remain almost motionless on the Senate floor for hours before his temporary disappearance from public view. That launches a broader conversation about American politics, Israel, dual citizenship, the illusion of political choice, and how much power voters really have over the system.From there, the crew reacts to the Gary, Indiana power outage and the debate over “environmental racism,” then moves into a heated discussion about race, representation, government, sports ownership, Jewish identity, ancient Israel, Egypt, Biblical history, the “synagogue of Satan” passage, and claims surrounding Leon Trotsky and a Judas statue.The episode then shifts into distrust of the modern healthcare system, Anthony Fauci, COVID-era policies, Moderna's cancer vaccine research, and a provocative conversation about race and the future of healthcare. The guys also break down the strange economics and internet lore surrounding Red Lobster's Endless Shrimp promotion and bankruptcy.One of the biggest clips comes when an average man disguises himself and enters a women's Division I track event, sparking a discussion about biological sex, transgender athletes, women's sports, and competitive fairness.Later, “Messages from Mom” returns before the crew dives into Flock license-plate cameras, Home Depot, Walmart, Costco, surveillance culture, police access, privacy, and the possibility of manufactured fear or political psyops.The episode closes with a viral claim involving PepsiCo, flavor research, and aborted fetal cell lines.Which story was the craziest to you: frozen Mitch, the D1 track race, Endless Shrimp, or Flock cameras? Drop your take in the comments.► Subscribe for more Biblical analysis, Christian worldview discussions, and conspiracy research through a Biblical lens.Listen on Spotify, Apple Podcasts, and everywhere podcasts are available.00:00 Intro05:39 Mitch McConnell Vanishes?07:10 Frozen for Hours on the Senate Floor08:34 Israel, Politics & the Illusion of Choice14:31 Blue Blockers & John Pounders17:16 Dual Citizenship in American Politics21:15 Gary Indiana Blackout & Environmental Racism29:31 Dual Citizenship Debate Continues32:17 Race, Government & Representation35:21 UFC Ownership & Jewish Athletes38:26 Ancient Israel, Egypt & Biblical History41:16 The “Synagogue of Satan” Discussion45:54 Leon Trotsky & the Judas Statue Claim47:14 Healthcare Distrust & Moderna Cancer Vaccine55:35 The Future of Healthcare & Race57:36 Red Lobster's Endless Shrimp Returns68:48 Man Enters Women's D1 Track Race80:43 Messages From Mom87:08 Flock Cameras, Home Depot & Surveillance91:10 PepsiCo & Fetal Cell Research ClaimBecome a supporter of this podcast: https://www.spreaker.com/podcast/nephilim-death-squad--6389018/support.☠️ Nephilim Death Squad — New episodes 5x/week.Join our Patreon for early access, bonus shows & the private Telegram hive.Subscribe on YouTube & Rumble, follow @NephilimDSquad on X/Instagram, grab merch at toplobsta.com. Questions/bookings: chroniclesnds@gmail.com — Stay dangerous.
Gautam Narang built India's first customized humanoid robot as a teenager — then walked away from humanoids because they were nowhere near commercial. Today his company, Gatik, runs fully driverless trucks 24/7 across Texas, Arkansas, and Arizona for PepsiCo, Kroger, and Loblaw: dock to dock, no safety driver, no observer, no required remote monitoring. He tells Tasha Keeney and Daniel Maguire why Gatik took the contrarian bet on the middle mile while the rest of the industry chased long haul, how a $200,000-per-truck take-or-pay contract moves utilization risk off Gatik's books, and why he believes autonomous trucking has moved from a technology challenge to an execution story.Key Points From This Episode:00:00:00 Meet Gautam Narang, CEO and Co-founder of Gatik00:05:49 The contrarian bet: why Gatik started with the middle mile00:08:12 Dock to dock, and the interface problem nobody talks about00:12:56 $200,000 per truck, take-or-pay: the business model explained00:18:15 Inside the PepsiCo partnership: Frito, beverage, and dynamic routing00:20:48 From 10-mile routes to 400-mile routes00:32:12 A $300B market, and why the tech is platform agnostic00:36:58 The $200M Series D and putting strategic partners on the capitalization table00:39:17 Why ARK doubled down: what we believe the proof actually looks like00:46:07 The 3x utilization assumption underpinning everyone else's margins00:48:25 Isuzu, NVIDIA, South Carolina, and 50,000 units a year by 2030Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)
What happens to the U.S. beverage industry when the big categories can't count on easy growth, and pricing becomes the only lever left to pull? Are the major companies positioning themselves for future growth?In this episode of The Breeze, Duane and John zoom out to a big strategic question for Coca-Cola, PepsiCo, and Keurig Dr Pepper. If liquid refreshment beverages are flat to down, how do these companies avoid missing the next energy drink-style wave, whether it's gut health, hemp-derived THC beverages, or something no one sees yet?Text us thoughts, questions, or topic suggestions.
Conviértete en un supporter de este podcast: https://www.spreaker.com/podcast/almuerzo-de-negocios--3091220/support.
Earlier this year, Australian firm KordaMentha launched a dedicated tax disputes practice, recruiting Andrew Howell from PwC to help lead its push into a market that is becoming increasingly complex for multinational taxpayers. But what drew Howell to the firm, and where does KordaMentha see itself in Australia's evolving tax controversy landscape? In this episode of Taxing Times with ITR, ITR Editor Tom Baker speaks with Howell about KordaMentha's ambitions in the market and the opportunities created by a growing client shift from the big four.The pair also discuss the Australian Taxation Office's current enforcement priorities, the transfer pricing (TP) and disputes issues causing the biggest headaches for taxpayers, and how Australia's approach compares with those of other leading jurisdictions. Finally, they take a deep dive into the landmark PepsiCo dispute, which Howell led. They explore the key lessons for multinationals, the wider implications for TP practitioners, and what Howell hopes delegates will take away from his upcoming discussion on the case at ITR's Transfer Pricing Forum Europe.We hope you enjoy listening.
En el podcast de hoy hemos intentamos ceñirnos a la hora exacta pero no ha sido posible.Mail para el sorteo: colab@pepemartin.esHablamos sobre:LAS NEWS7UP, dos dueños, dos decisiones opuestas — Cómo PepsiCo (fuera de EEUU) y Keurig Dr Pepper (dentro de EEUU) lanzaron rebrandings completamente distintos y simultáneos para la misma marca ("Lime Lemon" vs. identidad visual internacional), reflejo de acuerdos de distribución históricos.Meta y los 18.000 millones por daño a menores — Acuerdo con 48 estados de EEUU por el uso de mecanismos adictivos en Instagram/Facebook dirigidos a menores, con nuevas restricciones nocturnas y límites de uso.Meta quiso sustituir trabajadores por IA (Project OT) — El intento de Zuckerberg de convertir Meta en "AI native" reduciendo plantilla, que salió mal (incidentes técnicos +40%, tiempo apagando fuegos +70%), contrastado con la campaña externa "Meta is betting on people".Tim Cook deja de ser CEO de Apple — Relevo a John Ternus tras 15 años, con el debate abierto de si fue más importante Jobs (el mito) o Cook (la máquina de hacer dinero), y el reto de la IA como próximo gran salto que Apple no lidera.5. LA ANÉCDOTA HISTÓRICA: Nike y "Just Do It" — El origen del posicionamiento de Nike de la mano de Dan Wieden en 1988, y el dato curioso de que el eslogan nació de las últimas palabras de un condenado a muerte.6. LA IDEA BÁRBARA: Hollister — La historia inventada del fundador ficticio "John M. Hollister" como estrategia de Abercrombie & Fitch bajo Mike Jeffries, y el reciente escándalo judicial de Jeffries.7. LA CAGADA: Good Good Golf x Callaway — El vídeo publicitario mal interpretado como violencia contra las mujeres, que rompió una colaboración de tres años y provocó una cascada de cancelaciones.8. LA SORPRESA: ¿Qué coño le pasó a GoPro? — El declive de GoPro desde su pico de valoración (~12.000M$ en 2014) hasta la venta del 90% por 285M$, analizando el impacto de los smartphones, la falta de recompra del producto, el fracaso del dron Karma y la competencia de DJI/Insta360.
What does it take to market some of the world's most iconic brands?Recorded live during the Cannes Lions International Festival of Creativity, Jim sits down with Mark Kirkham, Chief Marketing Officer of PepsiCo Beverages U.S., to explore how one of the world's largest marketers continues to reinvent brands like Pepsi, Mountain Dew, Gatorade, Starbucks Ready-to-Drink, Lipton, and poppi in an era defined by AI, changing consumer behavior, and relentless innovation.Mark oversees brand and marketing strategy across PepsiCo's $28 billion U.S. beverage portfolio. During more than 15 years with the company, he's held marketing leadership roles across North America, Europe, Asia Pacific, and Latin America, helping shape global campaigns, expand iconic brands, and lead innovation around the world. Before PepsiCo, he built his foundation in research and analytics at Forrester and Nielsen before moving into brand management at Procter & Gamble.The conversation also becomes a masterclass in leadership. From developing future CMOs to writing a weekly letter to his marketing team, Mark shares why trust, transparency, curiosity, and continuous learning are the foundations of building both great brands and great leaders.—Meet The CMO Podcast On the RoadThe CMO Podcast will be on the road throughout Q4 2026, capturing conversations with the leaders shaping the future of marketing, leadership, and business. If you'll be attending one of these events, we'd love to connect. Let us know!Advertising Week New York | October 5–7BLINK Cincinnati | October 8ANA Masters of Marketing | October 20–22—Interested in partnering with The CMO Podcast?!Looking ahead to the rest of 2026 and into 2027, we're partnering with brands to create executive content platforms that extend far beyond a single event. From pop-up podcast studios and live recordings to executive roundtables, keynote conversations, and bespoke thought leadership programs, we work with partners to build meaningful experiences that connect with senior marketing leaders.Whether you'd like to partner with us at one of the industry's biggest marketing events or create a custom experience designed specifically for your brand, we'd love to explore what's possible. Reach out to learn how we can build something together.Email us at podcasts@vyve.co—Produced by vYveThe CMO Podcast is proudly produced by vYve Production, a full-service production and content studio specializing in podcasts, executive storytelling, branded content, and live experiences. vYve is a community of ambitious leaders dedicated to unlocking what's next in business and in life. Through executive coaching, transformative experiences, strategic content, and communities like The CMO Podcast, vYve helps entrepreneurs, corporate leaders, and teams grow their businesses, strengthen their leadership, and build meaningful connections that last.Learn more about vYve and The CMO Podcast community at www.vyve.co.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Anika sat down with Holland Martini and Maria Vorovich to explore how Good Ques transformed the traditionally rigid world of market research by embracing creativity, humor, and psychological safety. The conversation revealed a counterintuitive truth: to get to real human insights, you cannot ask robotic questions; you have to shift the perspective and design an experience that makes people comfortable telling the absolute truth. Holland and Maria's unique journey—from working side by side at Grey in New York and navigating the unexpected hurdles of launching a business right before a global pandemic to earning recognition from Inc. Magazine and working with giants like P&G, PepsiCo, Adobe, TikTok, and Meta—offered a practical look at how two co-founders with contrasting working styles ("waffle brain" and "spaghetti brain") built an anti-research research company on mutual respect, clear communication, and purposeful creativity. In This Episode The Waffle and the Spaghetti: How balancing statistical rigor with big-picture creative strategy builds an indestructible co-founder partnership. The Spark in the Cream: Turning a New Year's Eve conversation about stale corporate jargon into a mission to reinvent consumer insights. Surviving the Pivot: How an early client backing out right before COVID unexpectedly forced them into the research boom. The TikTok Validation: Landing early major enterprise accounts by showing up with a genuinely different point of view. Rewiring the Factory: Why using AI to innovate the ultimate output rather than just speeding up the assembly line matters. The Power of Memes in Healthcare: How a viral internet joke helped a healthcare client accurately double their anticipated market size. The Empathy Deficit: Why modern brands get lost in best-practice perfection and forget to design human experiences for respondents. Co-Founder Dynamics: The importance of clear role separation, shared values, and leaving ego at the door. Timestamps 00:00 Intro: The anti-research research company 02:05 Waffle brain vs. spaghetti brain 03:54 The origin story at Grey 06:20 Taking off corporate guardrails 09:30 Carving a distinct agency path 11:42 Good Ques: Asking better questions 13:35 The 2020 pandemic pivot and TikTok 15:58 AI integration and industry innovation 20:53 Pitching enterprise clients 23:55 Creative research tweaks 25:10 The condom meme case study 29:26 Comfort with creative boundaries 31:32 Co-founder rules and motherhood 37:35 Remote culture and global teams 43:07 The respondent experience 46:26 What's next for Good Ques 47:24 Advice for new founders 49:32 Favorite quotes and business mantras Key Insights & Takeaways Insight 1: Invisibility Isn't a Content Problem—It's a Strategy Problem Traditional market research is bogged down by rigid, robotic phrasing that invites equally robotic, surface-level responses. When researchers focus entirely on extraction rather than the respondent's experience, they miss the underlying truth. Asking better questions requires designing an environment of psychological safety where people feel comfortable revealing their real behaviors. Insight 2: Creativity Belongs in Methodology, Not Just Execution Many corporate brands assume creativity only applies to advertising copy or visual design. True innovation happens when creativity is applied to the research methodology itself—using tools like creative drawing, changing the frame of reference to bypass social desirability bias, or even incorporating internet culture like memes to capture authentic consumer sentiment. Insight 3: AI Should Innovate the Output, Not Just the Assembly Line While many companies use generative AI simply to streamline traditional processes and speed up data collection, true market leaders use it to reimagine the final product. Technology should be leveraged to push beyond industry averages and discover entirely new frontiers of understanding rather than just producing faster mediocrity. Insight 4: Counterbalance Is the Anchor of a Strong Co-Founder Partnership A successful co-founder relationship relies on having complementary skill sets rather than duplicate visions. Pairing a structured, analytical mindset with a fluid, big-picture creative approach creates a resilient leadership team, provided there is absolute clarity in roles, deep mutual respect, and zero ego. Insight 5: Embrace Discomfort as a Metric for Growth Building a disruptive company requires a constant willingness to step outside the boundaries of convention. Whether it is pitching unconventional methodologies to skeptical executives, riding a bicycle across a bridge in freezing weather during a crisis, or pivoting business models overnight, treating discomfort as a sign of progress is essential for long-term survival. Resources & Links Mentioned GoodQues.com Good Ques LinkedIn Columbia University (guest lecturing) About Holland Martini & Maria Vorovich Holland Martini and Maria Vorovich are the co-founders of Good Ques, widely known as the anti-research research company. Having met while working in strategy and data at Grey New York, they bonded over a shared frustration with stale industry jargon and rigid methodologies. Together, they built an award-winning agency recognized by Inc. Magazine as one of the fastest-growing companies in the U.S., delivering breakthrough consumer insights for global brands like Procter & Gamble, PepsiCo, Adobe, TikTok, and Meta. Holland serves as Chief Insights Officer, bringing statistical rigor and data precision, while Maria serves as Chief Strategy Officer, driving creative vision and disruptive positioning. Connect with Holland & Maria Website: https://www.goodques.com/ LinkedIn: linkedin.com/company/goodques YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place. Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857 Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857 Check out our Website: https://www.yourbrandamplified.com Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Allison Ellsworth, founder of Poppi soft drinks, started the beverage business as a kitchen experiment, with a Soda Stream and apple cider vinegar. She speaks to Leanna Byrne about pitching for funding on TV programme Shark Tank while nine months pregnant, relaunching during Covid lockdowns and becoming the number one soda on Amazon in the US and her $1.95 billion exit with PepsiCo.Presenter: Leanna ByrneProducers: Niamh McDermott and Victoriya Holland.You can email the team: businessdaily@bbc.co.uk(Photo credit: Allison Ellsworth/Supplied)
Linktree - our favorite links NEW: Cozy Butter GLP-1 Community! Join Freehttps://cozybutter.com/A GLP-1 community where support isn't at the mercy of the algorithm.- Live GLP-1 support groups- Live support groups and social events- Health coaching and expert Q&As- Cooking, movement, and stress-management classes- Practical GLP-1 tools and guidance (water, protein, side effect management, etc.) - A dedicated community beyond the algorithmBook at 1 on 1 with Kim ______________________________________________________________________The World Has More GLP-1s but Who Can Afford Them? Part 1 This week's GLP-1 news had us thinking about access. Oral Wegovy launched in Germany, and Hims & Hers expanded its GLP-1 services into Australia. But in the U.S., PepsiCo announced it would cut obesity medication coverage while 600,000 people signed up for the new Medicare GLP-1 Bridge program. That is less than 1% of all Medicare beneficiaries, although we still do not know how many were approved or received medication.Four years after Mounjaro launched, are GLP-1s becoming easier to find but harder to get covered? It felt like the right time to revisit this Season 4 conversation with Dr. Michael “Mick” Crotty and Belinda Hogan about GLP-1 access, obesity care and weight bias around the world.In Part 1, we discuss:• How fat functions in the body and why it is considered an organ• GLP-1 access, costs and treatment criteria in Ireland• Which obesity medications were available in Ireland• Differences between obesity care in Ireland and the United States• Weight bias in healthcare and society• Why obesity requires medical care, not more blameDr. Crotty is a GP, co-founder and clinical lead of My Best Weight in Ireland. Belinda shares her lived experience using GLP-1 medication and navigating obesity care.CONNECT WITH OUR GUESTSDr. Michael “Mick” CrottyMy Best Weighthttps://www.mybestweight.ie/Instagramhttps://www.instagram.com/mybestweight.ie/LinkedInhttps://ie.linkedin.com/in/drmichaelcrottyBelinda HoganInstagramhttps://www.instagram.com/mid.life.insights/The Dose with Paddy and Belindahttps://linktr.ee/TheDosePodcastSOURCESOral Wegovy launches in Germanyhttps://www.reuters.com/legal/litigation/novo-nordisk-launches-wegovy-weight-loss-pill-germany-2026-09-01/Hims & Hers expands its GLP-1 services into Australiahttps://www.reuters.com/business/healthcare-pharmaceuticals/hims-hers-offers-glp-1-weight-loss-drugs-mens-health-treatments-australia-2026-08-31/600,000 people sign up for the Medicare obesity drug programhttps://www.reuters.com/legal/litigation/600000-seniors-have-signed-up-obesity-drugs-under-new-medicare-program-2026-08-31/Employer GLP-1 coverage fell in 2026https://www.reuters.com/legal/litigation/more-us-employers-drop-weight-loss-drugs-2027-healthcare-costs-increase-2026-08-25/PepsiCo and other employers cut GLP-1 coveragehttps://abcnews.com/Health/companies-offering-coverage-glp-1-weight-loss-drugs/story?id=135999790Medicare enrollment datahttps://data.cms.gov/summary-statistics-on-beneficiary-enrollment/medicare-and-medicaid-reports/medicare-monthly-enrollment______________________________________________________________________Join this channel to get access to perks:https://www.youtube.com/channel/UC0HUIGKl3BN4Vg6LYI-dkOA/join_________________________________________________________________________#Mounjaro #MounjaroJourney #Ozempic #Semaglutide #tirzepatide #GLP1 #Obesity #zepbound #wegovySend us Fan Mail!The Podcast Promo Ad Support the showKim Carlos, Executive Producer TikTokInstagram Kat Carter, Producer TikTokInstagram
My guest today is Will Leach, founder of Mindstate Group and a leading expert in behavioral science and decision-making. Will previously led PepsiCo's behavioral science lab and has worked with brands including PepsiCo, Disney, Mars, Capital One, and 7-Eleven to better understand why customers choose and how leaders can make smarter decisions. He's also the best-selling author of Marketing to Mindstates, and advises executive teams on behavioral science, AI-powered insights, and growth strategy.
INTRO (00:00): Kathleen opens the show drinking an Asbury Park Blonde Ale from Asbury Park Brewery. She reviews her weekend in Atlantic City performing at The Borgata. TOUR NEWS: See Kathleen live on her “Flying Cats & Marching Armadillos Tour.” TASTING MENU (1:52): Kathleen samples Frank's Red Hot Spicy Gummy Bears, Herr's Buffalo Blue Cheese flavored Cheese Curls, and Joe's Retro Sour Cream & Toasted Onion kettle chips. QUEEN NEWS (17:15): Kathleen shares that Martha Stewart takes over Netflix after Meghan Markle's exit, Dolly released an exclusive interview to People regarding upcoming projects, and Taylor Swift is nominated for 5 Emmy awards. HOLLYWOOD HAPPENINGS (26:44): HollyBobby provides the latest news in Hollywood. UPDATE (23:22): Kathleen updates on Barry Manilow's concert tour, Nashville's metro council successfully stops an AI data center from building near the Zoo, and Harry & Meghan relocate to the UK. FABULOUS LIVING BY AMY (47:32): Kathleen and her sister-in-law Amy talk about 3 perfect party appetizers to create when hosting a large group, including the ultimate charcuterie board, Amy's Artichoke Dip (which Kathleen is making on Kat's Kitchen,) and homemade pico de gallo. Follow Amy on TikTok and Instagram for more lifestyle ideas. WHAT ARE WE WATCHING (28:28): Kathleen recommends watching “Nashville” on Amazon Prime. SPORTS NEWS (1:21:19): Kathleen reads about the San Francisco Giants' new pitcher “Tugboat” Wilkinson who has started throwing an “invisiball” pitch, and “America's Sweethearts: Dallas Cowboys Cheerleaders” Netflix reality showhas been renewed. HOLY SHIT THEY FOUND IT (1:01:52): Kathleen reports on the discovery of a river otter making its first appearance in 100 years along the Bronx River. NEWS (1:03:29): Kathleen reports that Target issues an apology for a Halloween costume listing, PepsiCo has lost over $1B since making Doritos $7 per bag, Florida's retro Pizza Hut Classic restaurant is the busiest in the country, Columbia House is ceasing operations, Bonnaroo cancels its 2027 festival, Starbucks is releasing its 2027 Fall menu, the WNBA needs a remodel, and a new Yellowstone lawsuit claims Taylor Sheridan stole the idea from a pitch meeting. SPANISH PHRASE OF THE WEEK (1:33:22): The Spanish phrase to learn this week is “cuándo es tu cumpleaños” or “when is your birthday” in English. PATRON SAINT OF THE WEEK (1:28:32): Kathleen reads about St. Bernadette Soubirous, canonized after experiences numerous apparitions in her local grotto which became known as the Sanctuary of Our Lady of Lourdes, attracting around five million pilgrims of all denominations each year. FEEL GOOD STORY (1:34:42): Kathleen shares that the UK government has unveiled a $22M investment to help replace animal experiments.
Sam Shriver and Suzie Bishop join Larry Olsen from the Center for Leadership Studies, the home of the original Situational Leadership model. Sam brings more than 45 years of experience and has designed and delivered over 200 leadership and coaching programs. Suzie is Vice President of Product Development at the Center and has spent more than a decade adapting the model for today's modern learner. Together they are co-authors of Situational Leadership: The Model for Leading Others, Navigating Change, and Unlocking Performance. In this conversation, Larry sits down with Sam and Suzie to talk about why one-size-fits-all leadership fails, and how meeting people where they are unlocks trust, performance, and human potential. What you'll hear: Why "it depends" is the mantra of situational leadership, not a fixed leadership style The behaviors that run from direction to empowerment, and when each one backfires Referent power: why trust outperforms position power or expertise How a leader's presence alone can stifle honest conversation ABOUT SAM SHRIVER AND SUZIE BISHOP Sam Shriver has more than 45 years of experience in situational leadership and has designed and delivered over 200 leadership and coaching programs. Suzie Bishop is Vice President of Product Development at the Center for Leadership Studies. Together they are co-authors of Situational Leadership: The Model for Leading Others, Navigating Change, and Unlocking Performance. The Center for Leadership Studies is the global home of the original Situational Leadership model. ABOUT LARRY OLSEN Larry Olsen is a Two-Time Vistage Speaker of the Year and Fortune 50/500 Executive Performance Advisor with 40+ years of client work at Toyota, PepsiCo, Starbucks, Harley-Davidson, Honda, American Airlines, State Farm, Frito Lay, Lexus, and Tropicana. He is the author of Get a Vision and Live It! and the founder of Performance Driven Neurology. IF THIS LANDED FOR YOU Leadership isn't one style forced onto every person, it's reading the person in front of you and adjusting from there. That's exactly how Larry thinks through every leadership conversation he has. How Leaders Think: https://larry-olsen.kit.com/how-leaders-think CONNECT WITH LARRY Email: success@larryolsen.com LinkedIn: linkedin.com/in/larry-r-olsen CONNECT WITH SAM SHRIVER AND SUZIE BISHOP Website: situational.com LinkedIn: Sam Shriver and Suzie Bishop Book: Situational Leadership: The Model for Leading Others, Navigating Change, and Unlocking Performance (Amazon and other major retailers) SUBSCRIBE FOR MORE New episodes of the Brain Vault Podcast publish every other Wednesday.
SRI360 | Socially Responsible Investing, ESG, Impact Investing, Sustainable Investing
In the autumn of 2021, Ron Gonen sat across from me and made a call that sounded like activism: fossil fuel assets were already stranded, the smart money was gone, and anyone divesting that year was a decade too late. He said it during the best year energy stocks had had in a decade. For eighteen months, he looked flat wrong.He wasn't. This is a re-release, and before the interview I score the thesis against what actually happened. In 2024 the S&P's fossil fuel components returned 5.7% against 25% for the index; the sector has underperformed in seven of the last ten years and shrunk from 30% of the index in 1980 to about 3% today. The regulation he predicted arrived: seven states now have packaging producer-responsibility laws, up from two. And the single national recycling company he said the US needed — which did not exist when we spoke — he built a year later. It's Circular Services, now the largest privately held recycler in the US, with close to a billion dollars behind it from Brookfield, Microsoft, Nestlé, PepsiCo, Starbucks and Unilever.Ron Gonen is the Founder and CEO of Closed Loop Partners, an investment firm and innovation center built entirely around the circular economy. He founded and ran RecycleBank, served as New York City's Deputy Commissioner of Sanitation, Recycling and Sustainability, and wrote The Waste-Free World. In this conversation he lays out why the linear “extract, use, landfill” economy is a subsidised anomaly, why he thinks circular investing carries a clear financial edge rather than a moral discount, and how he underwrites it — value investing, price-to-value discipline, and a corporate LP base that tells him where the market is going before it gets there.The one part he under-called was the politics — and that's the live risk. Federal policy went the other way, every gain came from the states, and the fight he once compared to a bug bite is now a 17-state lawsuit. He was right on the assets, the regulation, and the infrastructure. The open question is whether the politics catches up.In this episode we discuss:Why he called fossil fuel assets “stranded” in the middle of their best year — and how that call has agedThe financial case that circular and sustainable portfolios beat the market, not lag itWhy the linear economy only works because extraction and landfill are subsidisedHow George Soros's writing turned an idealistic student into an investorValue investing applied to the circular economy: strict price-to-value discipline and a sub-$10M entry screenHow a corporate LP base of the largest CPG companies can de-risk the thesisRedirecting $100 billion in fossil fuel subsidies — “without costing taxpayers a cent”Why he builds a circular economy rather than thinking of himself as an investorFeatured guest:Ron Gonen, Founder & CEO, Closed Loop PartnersDiscover More from SRI360°:Explore all episodes of the SRI360° PodcastSign up for the free weekly email updateKey Takeaways:Stranded means stranded. Ron called fossil fuel assets impaired in 2021, with the divestment window already a decade closed. By 2024 the S&P's fossil components returned 5.7% against 25% for the index.The moral discount is a myth. He argues circular, stakeholder-aligned portfolios outperform — a fund built on the “greediest” companies would never have screened out Enron, WorldCom, or Tyco.The linear economy is subsidised, not natural. Extraction and landfill dominate only because they're propped up; the fossil fuel industry that makes plastic takes roughly $20 billion a year in US subsidies.Value investing, applied to circularity. Every fund runs a strict price-to-value discipline. On the venture side the hard screen is a sub-$10 million post-money valuation, then whether the tech can become a business, then the team.The corporate LP base is the edge. Closed Loop's LPs include some of the largest CPG companies, and they signal where supply chains are heading — turning an “idealistic” thesis into a realistic one.Redirect the subsidies. His biggest structural idea: move $100 billion over five years from fossil fuel subsidies into circular and renewable industries. As reallocation, not new spending, he argues it costs taxpayers nothing.The politics is the unhedged risk. Every recent gain came from the states, not federal policy, and incumbent resistance has escalated from a “bug bite” to a 17-state lawsuit — the one variable no investor controls.Additional ResourcesRon Gonen on LinkedIn: https://www.linkedin.com/in/ron-gonen-807a49/Closed Loop Partners: https://www.closedlooppartners.com/Circular Services: https://circularservices.com/The Waste-Free World (book): https://www.penguinrandomhouse.com/books/646769/the-waste-free-world-by-ron-gonen/
Galina Shubik, Co-Founder at Affect Group—an international digital marketing agency with over two decades of performance growth experience. Galina is an Effie and Shorty Award-winning strategist who has led digital growth and client service transformation for global powerhouses like PepsiCo, MasterCard, LEGO, and Mercedes-Benz. Beyond agency leadership, she serves as an Effie Awards juror and a marketing mentor with Alchemist Accelerator and HerAllies, helping high-growth startups and global enterprises bridge the gap between behavioral psychology and performance marketing. Today, we're diving into applying cognitive biases to performance creative, scaling agency client service, and how performance marketing is shifting in an era of platform automation.
Welcome to the What's Next! Podcast with Tiffani Bova. This week I'm joined by Karina Mangu-Ward, organizational design expert and author of Teams That Meet The Moment. Karina has worked with organizations ranging from PepsiCo and Chanel to Planned Parenthood and the Sundance Institute. Her work challenges a fundamental assumption about performance: that the individual is the unit we should be trying to optimize. I'm excited to share this conversation with her. THIS EPISODE IS PERFECT FOR…entrepreneurs, founders, and business leaders looking to build stronger and more effective teams. TODAY'S MAIN MESSAGE…organizations often try to solve performance problems by focusing on individuals: hiring a superstar, coaching an underperformer, or replacing someone on the team. But Karina argues that the real issue is often the system surrounding those individuals. She explains why teams, rather than individuals, are the true unit of value creation and how shared language, clear decision rights, and better teaming practices can help organizations move faster and learn more effectively. In this conversation, we also explore what happens when AI agents become part of the team and why automating a broken process can simply make the problem bigger. KEY TAKEAWAYS: Teams, not individuals, are the true unit of performance. Consensus isn't always the goal; decisions need clarity and momentum. Clear decision rights can make teams faster and more effective. AI amplifies the need for strong processes, roles, and collaboration. WHAT I LOVE MOST…this conversation challenges the instinct to always look at the individual when something isn't working. Sometimes the most important thing to fix isn't the person, it's the way the team is designed to work together. And as AI changes how work gets done, that lesson is only becoming more important. Running Time: 26:55 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Karina Online: LinkedIn Newsletter Karina's Book: Teams That Meet the Moment: 9 Practices for Unlocking Performance and Growth in Uncertain Times
From pressure-washing businesses to global CPG giants, Will shows how temporary mind states, nine core motivations, and simple laddering conversations let you craft messages that cut through the filter of the non-conscious mind. In a world drowning in AI-generated content, understanding goals, motivations, approach and cognitive biases is the difference between noise and real behaviour change. Mindstate Group: https://mindstategroup.com Will on LinkedIn (case studies and ongoing thinking) Timestamps 00:00 – The number one marketing mistake 01:30 – Why traditional research fails 04:00 – The shift to non-conscious science at PepsiCo 07:00 – Have brains changed since COVID? 09:30 – Why small businesses need this more than big brands 13:00 – The SunChips story and narrative psychology 17:30 – People buy feelings, not products 19:30 – What's next: AI + mind states and the new book 22:00 – Personalisation fatigue and the transparency trap 25:00 – Fear marketing and why it backfires long-term 27:00 – Where to find Will Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Former PepsiCo President Derek Lewis talks about his retirement from the beverage company in 2022, his restaurant franchise portfolio and the state of the US economy, saying that consumers are being intentional right now. He talks to Bloomberg's Romaine Bostick from Martha's Vineyard for Bloomberg New Voices.See omnystudio.com/listener for privacy information.
Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/proposal Episode 207: Why Web Designers Are Already Doing Brand Strategy (Just Not Charging For It) with Sarah Robb Sarah Robb of Brand Strategy Academy has spent over twenty years building brand strategies for companies like Pfizer, EY, PepsiCo, and Oracle, and in this episode she and Shannon break down why brand strategy has almost nothing to do with fonts and logos and everything to do with four simple questions every strong brand can answer. Sarah makes the case that most web designers are already doing this work with clients, they just haven't named it, structured it, or charged for it, and she and Shannon talk through exactly what it looks like to shift from being seen as the person who executes a client's vision to the person who leads them through a real strategic process. What you'll learn in this episode: The four questions behind every brand strategy, and why they matter more than any logo or color palette Why the "discovery phase" you're already running with clients is brand strategy work you're underpricing How to shift from executor to advisor without becoming a different person, just a more structured one Why AI can speed up research but still can't replace human judgment in strategy work Why small and medium sized businesses need strategic help more than ever, and what that means for who you target next What's actually inside Brand Strategy Academy Resources mentioned: Brand Strategy Academy Rebrand Right by Sarah Robb and Rachel Fairley Related episodes: Episode 154: Strategic Branding That Pays Off Episode 143: Building a Brand with Jacob Cass of Just Creative Episode 111: The True Value of Branding with Mike Brevik of BrandRetro & Cyberdogz About Sarah Robb: Sarah is a brand strategist with over twenty years of experience, the co-author of the Amazon bestseller Rebrand Right, and the founder of Brand Strategy Academy, which has helped over four hundred designers become confident brand strategists. Website: brandstrategysarah.com | Instagram: @brandstrategysarah About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method, and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com Instagram: @profitablewebdesigner
The latest edition of PepsiCo's ambitious Greenhouse Program aims for “proven solutions” in Asia-Pacific and potentially beyond.
What if the biggest threat to your business right now is not moving too slowly? It is moving boldly in the wrong direction. Michael Hofer is a CFO, transformative executive, author, and advisor with 40 years in finance. He has led more than 30 mergers, acquisitions, and restructuring transactions worldwide, giving him a front-row seat to what happens when bold strategy works and when it turns into costly noise. He is the founder of the Thrive Network, where he connects business performance with human potential and health optimization. In this conversation, Larry Olsen sits down with Michael to talk about how leaders can tell whether their next move (AI, M&A, transformation) is creating value or just creating expensive complexity. ABOUT MICHAEL HOFER Michael Hofer is a CFO, transformative executive, author, and advisor originally from Austria, now based in Denver, Colorado. With 40 years in finance and 30+ mergers, acquisitions, and restructuring transactions worldwide, he brings a rare combination of strategic finance depth and human optimization philosophy. He is currently CFO of a major energy company, MIT-certified in artificial intelligence, and the founder of the Thrive Network. His work spans thriving with diabetes, thriving in business, and thriving in life. ABOUT LARRY OLSEN Larry Olsen is a Two-Time Vistage Speaker of the Year and Fortune 50/500 Executive Performance Advisor with 40+ years of client work at Toyota, PepsiCo, Starbucks, Harley-Davidson, Honda, American Airlines, State Farm, Frito Lay, Lexus, and Tropicana. He is the author of Get a Vision and Live It! and the founder of Performance Driven Neurology. IF THIS LANDED FOR YOU The next step is Larry's Brain Hacks Intensive. It is a guided practice that walks you through the foundational mindset shifts Larry teaches Fortune 500 executives. Brain Hacks Intensive: https://neuromindedcollective.com/brain-hacks-challenge FOR EXECUTIVE LEADERS If you want to find out which patterns are currently running your leadership, take Larry's free 5% Leadership Assessment. Less than 5 percent of leaders operate from the patterns it measures. 5% Leadership Assessment: https://tally.so/r/kde74r CONNECT WITH LARRY Website: larryolsen.com LinkedIn: linkedin.com/in/larry-r-olsen CONNECT WITH MICHAEL HOFER Website: bymichaelhofer.com SUBSCRIBE FOR MORE New episodes of the Brain Vault Podcast publish every other Wednesday. Yours in growth, Larry
Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse Episode 207: Why Web Designers Are Already Doing Brand Strategy (Just Not Charging For It) with Sarah Robb Sarah Robb of Brand Strategy Academy has spent over twenty years building brand strategies for companies like Pfizer, EY, PepsiCo, and Oracle, and in this episode she and Shannon break down why brand strategy has almost nothing to do with fonts and logos and everything to do with four simple questions every strong brand can answer. Sarah makes the case that most web designers are already doing this work with clients, they just haven't named it, structured it, or charged for it, and she and Shannon talk through exactly what it looks like to shift from being seen as the person who executes a client's vision to the person who leads them through a real strategic process. What you'll learn in this episode: The four questions behind every brand strategy, and why they matter more than any logo or color palette Why the "discovery phase" you're already running with clients is brand strategy work you're underpricing How to shift from executor to advisor without becoming a different person, just a more structured one Why AI can speed up research but still can't replace human judgment in strategy work Why small and medium sized businesses need strategic help more than ever, and what that means for who you target next What's actually inside Brand Strategy Academy Resources mentioned: Brand Strategy Academy Rebrand Right by Sarah Robb and Rachel Fairley Related episodes: Episode 154: Strategic Branding That Pays Off Episode 143: Building a Brand with Jacob Cass of Just Creative Episode 111: The True Value of Branding with Mike Brevik of BrandRetro & Cyberdogz About Sarah Robb: Sarah is a brand strategist with over twenty years of experience, the co-author of the Amazon bestseller Rebrand Right, and the founder of Brand Strategy Academy, which has helped over four hundred designers become confident brand strategists. Website: brandstrategysarah.com | Instagram: @brandstrategysarah About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method, and the founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout, and break through to their next level of income and freedom. For Web Designers: webdesigneracademy.com For Service Providers, Consultants & Agencies: shannonmattern.com Instagram: @profitablewebdesigner
Has the CELSIUS growth story gone “stone cold” or are temperatures about to heat up once again? Celsius Holdings (NASDAQ: CELH) had quarterly revenue of $817.9 million, which was up 11% YoY. Excluding the Rockstar Energy acquisition-related financial impact, Celsius Holdings revenue would've only increased 1.6% YoY. CELSIUS had revenue of $387 million, which was down 11.6% YoY. Alani Nu had revenue of $364.4 million, which was up 20.9% YoY. And then lastly, Rockstar Energy had revenue of approximately $66.5 million. According to recent 13-week retail sales data, CELSIUS decreased by 2% YoY...remaining the third-largest energy drink brand in the category with a dollar share of 9.5%. Alani Nu increased retail sales 55.7% YoY and is now the dominant fourth brand in the U.S. energy drinks market with dollar share of 8.7%. And Rockstar Energy retail sales decreased 13% YoY and is still a Top-10 largest U.S. energy drink with dollar share of 1.9%. If we look at Celsius Holdings combined brand portfolio, it reached 20% of dollar share...ranking it third and trailing only Red Bull and the combined Monster Beverage portfolio. Additionally, while Celsius Holdings has a large lead on the combined Keurig Dr Pepper (controlled) brand portfolio of GHOST, C4, and Bloom…that lead is shrinking relatively quickly due to the extreme growth of Bloom. Things drastically shifted for CELSIUS because of the August 2022 distribution and investment deal with PepsiCo. Additionally, when Celsius Holdings took ownership of the Rockstar Energy brand last quarter, it designated them the PepsiCo strategic energy drink captain. Also, another major aspect of “Celsius Holdings and PepsiCo strengthening its long-term strategic partnership” was the transition of Alani Nu distribution into the PepsiCo DSD system starting December 2025. So then, in my latest first principles thinking content piece, I'll explore several key factors surrounding why the next 12-18 months will define the future of the Celsius Holdings brand portfolio.
Bonus Episode for Aug. 5. Restaurant chains this quarter are focusing on affordability and trying to bounce back from food-safety scares. WSJ reporter Heather Haddon discusses what's going on at McDonald's, Chipotle and Taco Bell owner Yum Brands, and why consumers are so interested in drinks like dirty sodas. WSJ reporter Laura Cooper hosts this special bonus episode of What's News in Earnings, where we dig into companies' earnings to find out what's going on under the hood of the American economy. Sign up for the WSJ's free Markets A.M. newsletter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What does it take for groups of people to come together to do extraordinary things? Kevin sits down with Karina Mangu-Ward to discuss the habits that help teams thrive in complex and uncertain environments. Karina explains why exceptional teamwork requires more than a strong strategy, talented individuals, or simply working harder, and introduces three essential areas of focus: organizing for impact, deciding in uncertainty, and designing for learning. They talk about how living team charters keep people aligned as conditions change, how "even overs" clarify difficult tradeoffs between two valuable priorities, and why working in public allows teams to collaborate earlier, learn faster, and avoid wasted effort. Karina also encourages leaders to replace perfectionism with experimentation, create shared language around decision-making, and begin where there is energy rather than waiting for a company-wide mandate. About Karina Karina Mangu-Ward is the author of the forthcoming book Teams Who Meet the Moment: 9 Practices for Unlocking Performance and Growth in Uncertain Times . She is an organizational expert who has worked with PepsiCo, Planned Parenthood, Chanel and more and is a Partner at August. At August, she's had the privilege of working with some of the largest, most complex organizations in the world to shift their everyday ways of working. Before August, her adventures included conducting research on implicit bias, helping arts organizations behave as creatively behind the scenes as they do on stage, and running social innovation labs. If you buy Karina a coffee, she'd love to tell you how all of these experiences led her to exactly where she is now. Her motto is "get caught trying," which means she'd rather try and screw it up than not try at all. She lives with her partner and kids in Brooklyn, NY. Website: https://www.aug.co/book Book Recommendations Teams That Meet the Moment: 9 Practices for Unlocking Performance and Growth in Uncertain Times by Karina Mangu-Ward Hidden Patterns: A Playbook for More Human Workplaces by Clay Parker Jones Today Was Fun: A Book About Work (Seriously) by Bree Groff The Art of Gathering: How We Meet and Why It Matters by Priya Parker The Art of Fighting: The Transformative Power of Conflict by Priya Parker Between Two Kingdoms: A Memoir of a Life Interrupted by Suleika Jaouad Like this? Creating Dream Teams with Mike Zani The Science of High Performance Teams with Dr. David Burkus Building Emotionally Intelligent Teams with Vanessa Druskat TIMESTAMPS 0:00 Cold Open 0:30 Welcome to the Remarkable Leadership Podcast 1:24 Meet Karina Mangu-Ward 3:16 Why She Wrote Teams Who Meet the Moment 6:14 The Big Idea: 3 Lies We Love About Performance 9:47 The 3 Themes: Organizing, Deciding, Learning 12:52 Practice: Team Charters 16:14 Why 12 Weeks Is the Sweet Spot 18:43 Deciding in Uncertainty 20:48 Practice: "Even Over" 25:52 Practice: Work in Public 29:54 Where Organizations Should Start 32:04 What Karina's Reading 34:53 Where to Find Karina & the Book 35:29 Now What? ---
Join host Justin Forman for a candid conversation with Stephen Ellsworth, co-founder of Poppi, the prebiotic soda brand that went from a Dallas farmers market stand to one of the largest exits in beverage history when PepsiCo acquired it for $2 billion. Stephen walks through the pivotal decisions that shaped Poppi's rise — rewriting the formula a week before Shark Tank, the branding fight that determined whether Poppi would be sold as a health product or a soda, and the negotiating table where his team turned down a $1 billion offer because it “didn't feel right.” But the most striking part of Stephen's story isn't the exit — it's what came after. He opens up about the identity crisis, isolation, and unexpected grief that followed closing the deal, and how wrestling with purpose in the months afterward reshaped his understanding of calling, generosity, and what he calls this next season: not retirement, but “preferment.” Throughout, Stephen traces how his faith — dormant since he was a teenager — was reawakened through the entrepreneurial journey itself, from a providential tax refund that arrived the week his mortgage was due, to the conviction that let him walk away from billion-dollar offers that didn't align with what he and his team believed was right. Key Topics: • From a Wyoming kitchen to Shark Tank to a $2 billion PepsiCo acquisition • The branding pivot that turned an apple cider vinegar tonic into a prebiotic soda • Why Stephen's team walked away from a $1 billion Pepsi offer and a $1.65 billion Keurig Dr Pepper offer • The unexpected identity crisis and isolation that followed the exit • Moving from a Mormon upbringing to a faith renewed through entrepreneurship • Setting up a Donor Advised Fund and learning to give with the same rigor used to build a business Notable Quotes: “Sitting where we are now, a $2 billion exit from a farmers market stand is just wild.” - Stephen Ellsworth “Pepsi is a huge system. If you're gonna buy us, buy us.” - Stephen Ellsworth “The idea of coming to know God more fully through [the entrepreneurial journey] is one of the greatest side benefits of the whole equation.” - Justin Forman
Consumer expectations are changing fast, and brands of every size are being forced to adapt. In this episode, we discuss what PepsiCo's response to GLP-1s and inflation signals for CPG. We also dive into Vita Coco's acquisition of a super-premium rival, and sample everything from cereal-inspired protein shakes and date-sweetened cola to birch water and caffeinated banana milk. Show notes: 0:20: Chi, Summer. Is Ce Real? Pep Rally. Coco + Copra. Date Drink. The Two a Yous. It's French. — Ray and Melissa lament how quickly summer is slipping away, but they're looking ahead to Taste Radio's upcoming meetup in Chicago. Meanwhile, Mike is mixing up an unconventional concoction he swears will improve his physique. Melissa then leads a conversation about PepsiCo's response to GLP-1 adoption and persistent inflation, prompting a discussion about how major CPG companies are balancing lower prices on core products with innovation in premium and functional offerings—a dynamic that's creating both headwinds and opportunities for emerging brands. The hosts also examine Vita Coco's acquisition of premium coconut water brand Copra, viewing it as a strategic move to expand across multiple price tiers and compete more directly with Harmless Harvest. Ray samples Unpop's date-sweetened cola and highlights Tuyyo agua fresca hydration sticks, NYMBL high-protein ice cream, and OOZ birch water, while Melissa gives high marks to Halfday iced tea and Matcha DNA's powdered matcha lattes. Brands in this episode: Spylt, Miils, Doritos, Carbone, Copra, Vita Coco, Harmless Harvest, Jolt Cola, Olipop, Poppi, Nixie, Stiller's, Coca-Cola, Pepsi, Halfday, Nymbl, Protein Pints, David, Tuyyo, Unpop, OOZ, Matcha DNA, Minor Figures
Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing should surprise people, spark conversation, and create joy.This week, Jim welcomes Todd Kaplan, Chief Marketing Officer of Kraft Heinz North America. Since joining Kraft Heinz in 2024 after nearly two decades at PepsiCo, Todd has been leading one of the industry's most ambitious brand transformations, helping modernize more than 70 iconic brands while building a culture rooted in creativity, collaboration, and consumer insight.Recorded live at Cannes Lions in the Infillion Café, Todd shares why marketing should be more like jazz than classical music, how his philosophy of "collaborativity" helps teams move at the speed of culture, and why even the biggest organizations need to leave room for improvisation. From the Oscar Mayer Wienie 500 to Heinz's award-winning creative work, Todd explains how great ideas are born, why creativity still drives growth, and why the strongest brands never lose sight of the fundamentals.Whether you're leading a global organization or building your own brand, this conversation is full of practical lessons on creativity, leadership, and finding new energy in iconic brands.—This week's episode is brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What if the reason your business cannot scale is not your team, your strategy, or your market. It is you. Rajesh Nagjee is a business physicist. Over more than 30 years, he has worked with over 350 CEOs across 15 countries to solve what he calls the founder bottleneck. That moment when a company is ready to scale but still depends on the founder for decisions, clarity, and stability. He is also the creator of CEO Freedom OS, a leadership architecture designed to help CEOs scale without losing control. In this conversation, Larry Olsen sits down with Rajesh to talk about how the very person who built the company becomes the one holding it back. Not because they are not capable, but because the way they think, decide, and operate has not evolved at the same speed as the business itself. What you'll hear: • Why Rajesh believes recognition produces a fixed way of being (and how it locks founders into identity traps) • The 1989 breakdown that reshaped Rajesh's entire methodology • The observer effect in quantum physics applied to founder-run businesses • The five default states of survival that keep leaders stuck (cynical, skeptical, resigned, cocky, arrogant) • The two intersections: where whining lives, and where possibilities live • Rajesh's father's line that shaped his life: the moment you decide, you will succeed • What Rajesh learned from meeting Mother Teresa about ruthless compassion ABOUT RAJESH NAGJEE Rajesh Nagjee is a CEO mentor and self-described business physicist with over 30 years of experience and work with more than 350 CEOs across 15 countries. He is the creator of CEO Freedom OS, a leadership architecture designed to help CEOs scale without losing control. His methodology was forged through personal breakdown in 1989 and refined over decades of working with founders and leaders. Based in Dubai. ABOUT LARRY OLSEN Larry Olsen is a Two-Time Vistage Speaker of the Year and Fortune 50/500 Executive Performance Advisor with 40+ years of client work at Toyota, PepsiCo, Starbucks, Harley-Davidson, Honda, American Airlines, State Farm, Frito Lay, Lexus, and Tropicana. He is the author of Get a Vision and Live It! and the founder of Performance Driven Neurology. IF THIS LANDED FOR YOU The next step is Larry's Brain Hacks Intensive. It is a guided practice that walks you through the foundational mindset shifts Larry teaches Fortune 500 executives. Brain Hacks Intensive: https://neuromindedcollective.com/brain-hacks-challenge FOR EXECUTIVE LEADERS AND FOUNDERS If you want to find out which patterns are currently running your leadership, take Larry's free 5% Leadership Assessment. Less than 5 percent of leaders operate from the patterns it measures. 5% Leadership Assessment: https://tally.so/r/kde74r CONNECT WITH LARRY Website: larryolsen.com LinkedIn: linkedin.com/in/larry-r-olsen CONNECT WITH RAJESH NAGJEE LinkedIn: Rajesh Nagjee (posts regularly) Website: RajeshNagjee.com Email: Rajesh@RajeshNagjee.com SUBSCRIBE FOR MORE New episodes of the Brain Vault Podcast publish every other Wednesday. Yours in growth, Larry
The U.S. energy drink market is a brutal, $28.5 billion battlefield where loyalty between brands and DSD distributors rarely exist. After helping build massive energy drink brands like GHOST, CELSIUS, Alani Nu, and C4, independent beer distributors watched PepsiCo and Keurig Dr Pepper (KDP) strip the volume right off their trucks. Enter Phorm Energy...the powerhouse joint venture between Anheuser-Busch, sports nutrition brand 1st Phorm, and combat sports mogul Dana White. In this video, I'm doing a year-one "heat check" on Phorm Energy. Learn how this unique partnership bypasses traditional beverage startup growing pains, solves the independent distributor loyalty crisis, and leverages a fierce, blue-collar fitness community to challenge the beverage industry's biggest giants. I'll be breaking down the latest retail sales data, compare their trajectory to the previous AB InBev & GHOST Energy joint venture, and reveal the strategic "playbook" needed if they plan to crash the Top 10.
Seven years ago, Sahar Saleem was the first-ever guest on Immigrantly, talking about her creative marketing career at PepsiCo. She's back, and everything has changed. In this episode, we talk about leaving a corporate "dream job," breaking into screenwriting in LA right as the writers' strike hit, the quiet blacklisting of pro-Palestinian voices in Hollywood, and her pilot Cash, about a Pakistani American memory archeologist. Then, the unexpected turn: somatic therapy, epigenetics, and how trauma lives in the body across generations. Sahar now leads Soma Sahar, a healing practice weaving somatic embodiment, ancestral reflection, and creative ritual. A conversation about privilege, purpose, and coming home to yourself. Sahar's Personal / Writing IG: @saharsaleem Subconscious Glass on Substack Somatic Coaching & Healing - @somasahar_ www.saharsaleem.com right now, but starting in mid-August it'll be www.somasahar.com You can connect with Saadia on IG @itssaadiak Email:saadia@immigrantlypod.com Host & Producer: Saadia Khan I Content Writer: Saadia Khan I Editorial review: Shei Yu I Sound Designer & Editor: Lou Raskin I Immigrantly Theme Music: Simon Hutchinson | Other Music: Epidemic Sound Immigrantly Podcast is an Immigrantly Media Production. For advertising inquiries, contact us at info@immigrantlypod.com BOYOT (Belong On Your Own Terms) is the next step. It's our new app, designed to help you think through identity, culture, ambition, relationships, and the stories we carry with guided reflections, prompts, and frameworks developed over years of conversations on this show. It's thoughtful. It's challenging. And honestly, it's the kind of space many of us wish existed earlier in our lives. If you're ready to go deeper than the podcast, subscribe to BOYOT and start the journey. Don't forget to subscribe to Immigrantly Uninterrupted for insightful podcasts. Follow us on social media for updates and behind-the-scenes content. Learn more about your ad choices. Visit megaphone.fm/adchoices
Rod and Karen banter about fish arcades, rent too high guy, a copperhead lady on the trail, chopped cheese and DF Griffin construction. Then they discuss Donald Trump Celebrates J.D. Vance's Biracial Baby Before Parents & Racist Right Wing MAGA Nuts Melt Down, Taylor Farms still tied to cyclospora outbreak despite ‘false positive,’ FDA says, 4 dollar gas is back, Clinton College employees say they haven’t been paid by the school, PepsiCo says economic concerns weighed on customers in North American during recent quarter, Black Folks Business™ (Lupe Fiasco, Jay-Z concert delay, Nicki Minaj at world cup, Big Tigger), BBC Commentator Calls Pharrell "AKA Rocky" During Live Broadcast, Craig Melvin attempted attack, woman has drugs hidden everywhere, a pastor stabs his girlfriend’s ex, Fast Food Freakout: Man has Tantrum at Taco Bell and sword ratchetness. Patreon: https://www.patreon.com/theblackguywhotips Twitter: @rodimusprime @SayDatAgain @TBGWT Instagram: @TheBlackGuyWhoTips Email: theblackguywhotips@gmail.com Blog: www.theblackguywhotips.com Teepublic Store- https://the-black-guy-who-tips-podcast.dashery.com/ Amazon Wishlist – https://www.amazon.com/hz/wishlist/ls/1PDD9JUQUNVY5?ref_=wl_share Crowdcast – https://www.crowdcast.io/theblackguywhotips Voicemail: (980) 500-9034Go Premium: https://www.theblackguywhotips.com/premium/See omnystudio.com/listener for privacy information.
How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place?Recorded live on the Tubi Stage at Cannes Lions, Jim sits down with Fabiola Torres, Chief Marketing Officer of Gap, to unpack one of the most compelling brand turnarounds in retail. Drawing on leadership experience at Nike, Apple, PepsiCo, and now Gap, Fabiola shares how the team rebuilt the brand by focusing on marketing fundamentals, embracing creativity, investing in culture, and reconnecting with consumers across generations.They discuss why every brand should be treated like a living persona, how partnerships with talent are built on trust rather than transactions, and why the best marketing doesn't chase relevance—it earns it.—In partnership with Tubi. Brought to you by Infillion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today, I'm joined by Stephen Ellsworth, founder of poppi. Originally launched at farmers markets as "Mother Beverage," poppi rebranded in 2020 and scaled rapidly before being acquired by PepsiCo for nearly $2B. In this episode, we discuss cultivating consumer obsession. We also cover: How 2.5 years at farmers markets became the ultimate R&D Why the $50M revenue milestone matters Landing a deal on Shark Tank Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.drinkpoppi.com/ Stephen's Instagram: https://www.instagram.com/stephenellsworth_/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:49) Background and poppi origin story (02:40) Mother Beverage to poppi journey (04:50) Two-year R&D at farmers market (06:20) Shark Tank and capital inflection (08:12) Rebranding decision and strategy (11:00) 2020 timing and category alignment (12:40) Intuition-driven product development (13:40) COVID acceleration (14:45) $50M inflection point (16:20) Founder preferences: zero to one vs. scaling (17:50) Product obsession and team building (18:40) 15–20% better formula (20:00) poppi playbook and thinking differently (21:50) Democratizing better-for-you foods (25:30) PepsiCo acquisition concerns (28:45) Large incumbents vs. innovation (31:00) Post-acquisition emotions (35:15) Preferment vs. retirement (37:30) What's next (39:15) Conclusion
PepsiCo just reported earnings. And buried inside a perfectly standard corporate press release was one of the most important sentences you'll hear about the American economy this year. CEO Ramon Laguarta said, and I'm quoting directly here: *"I think the consumer is worse than what we had anticipated, and it's driven mainly by gas prices."*That's not a fringe analyst. That's the chief executive of one of the largest consumer goods companies on the planet, a company that sells beverages and snacks to hundreds of millions of Americans every single quarter, telling you directly: something has changed. For one thing, credit card use dropped sharply, as we'll see. Eurodollar University's Money & Macro Analysis--------------------------------------------------------------------------------Learn more about Augusta Precious Metals and what they have to offer - including physical gold for IRA accounts - by going to: https://EurodollarGold.com or text EURO to 35052. ----------------------------------------------------------------------------------Webinar June 2026: Why Smart Investors Keep Missing Every Major Economic Turning PointIt isn't that they're buying the wrong assets. They're using a broken map of the monetary system — and getting it wrong leads to catastrophic decisions. This video will help explain what we really do here at EDU, what's behind our methodology. Why we talk about curves and signals, but, more importantly, why no one else does. And then at the end, how to use this information managing money and crafting portfolio strategies. https://youtube.com/live/We2aP56WLJ8?feature=share----------------------------------------------------------------------------------https://www.cnbc.com/video/2026/07/09/pepsico-ceo-on-earnings-miss-there-has-been-an-impact-from-gas-prices.htmlhttps://www.cnbc.com/2026/07/09/pepsico-pep-q2-2026-earnings.htmlhttps://www.nar.realtor/newsroom/nar-existing-home-sales-report-shows-2-4-decrease-in-junehttps://www.eurodollar.universityTwitter: https://twitter.com/JeffSnider_EDUI'll also be active on Bravais Social - a new AI-centered social network designed for professionals and knowledge workers. The platform aims to bring together a wider range of tools and functionalities tailored specifically for professional interaction, research, and knowledge exchange in one place.
Inflation that resulted from the U.S. war with Iran had just begun to cool when President Trump called off a shaky ceasefire. Now, as the world turns their attention back to conflict in the Middle East, economists turn their attention to the Federal Reserve. Will the central bank act to tamp down a second round of inflation? Also in this episode, PepsiCo sees tempered sales in North America, women in finance pivot to social media influencing, and taxpayers foot the bill for wild horse managementEvery story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.Read the stories in today's episode:Return to U.S.-Iran war is likely to change inflation expectationsPepsiCo had a great quarter — except in North AmericaThe women leaving Wall Street for content creationWhen wild horses get rounded up, the taxpayer's bill growsBaby boomers are un-tying the knot — and it's complicating inheritancesWhat it takes to transform a 600-year-old fixer-upper into a forever home
Inflation that resulted from the U.S. war with Iran had just begun to cool when President Trump called off a shaky ceasefire. Now, as the world turns their attention back to conflict in the Middle East, economists turn their attention to the Federal Reserve. Will the central bank act to tamp down a second round of inflation? Also in this episode, PepsiCo sees tempered sales in North America, women in finance pivot to social media influencing, and taxpayers foot the bill for wild horse managementEvery story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.Read the stories in today's episode:Return to U.S.-Iran war is likely to change inflation expectationsPepsiCo had a great quarter — except in North AmericaThe women leaving Wall Street for content creationWhen wild horses get rounded up, the taxpayer's bill growsBaby boomers are un-tying the knot — and it's complicating inheritancesWhat it takes to transform a 600-year-old fixer-upper into a forever home
Investors eyeing the AI trade this week anticipating the biggest U.S. listing by a foreign company ever. The traders break down what to expect when SK Hynix joins the Nasdaq tomorrow, and why U.S. shares could trade at a permanent premium. Then, Yen vs. Dollar hitting 40-year lows this month waving major red flags for the market. BK Asset Management managing director of FX strategy Kathy Lien lays out the dangers of Japan and U.S. rate differences and what policies could arise from Yen weakness. Plus, shares of PepsiCo falling after mixed second-quarter results, existing home prices at all-time highs, and how the World Cup is causing a spending spike across major cities. Fast Money Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.