Podcasts about where anna

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Latest podcast episodes about where anna

Growth Everywhere Daily Business Lessons
How Smartsheet Built a $270M Revenue Machine Using Creative Marketing with CMO Anna Griffin

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Sep 7, 2020 20:32


The more agile companies can be in the current volatile landscape, the better. Smartsheet is a collaboration software platform that helps companies optimize functionality and one of the things that makes it different is that it is not purpose-built. With 2572 documented use cases to date, Smartsheet possesses the kind of wide applicability that companies need to stay light-footed enough to keep up, and all without having to write a line of code! Today we have its CMO, Anna Griffin, join us on the show to talk more about how the software works as well as speak to the things that make her tick and how she got to be where she is today. Anna gets into her journey into the B2B space and what feeds into her out of the box approach to marketing. We turn our attention to Smartsheet next and hear from Anna about the platform’s fluidity and how they approach marketing it when the product does so many different things. She makes a case for how well the software lends itself to bottom-up adoption, and then we hear a few metrics that prove many larger firms are taking to it in a top-down way too. Anna gets into some of her unusual strategies for winning over these big enterprise clients next, and from there we dive a bit more into the places she finds her inspiration. For all this and more from a unique CMO with a flair for marketing and an equally outstanding product that is here to stay, be sure to tune in! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:50] How Anna arrived in the B2B space bringing an emotional approach to marketing. [02:20] The range of uses for Smartsheet – its agility – and why this means they need a CMO. [04:57] Competitors of Smartsheet like AirTable that give an idea of what the platform does. [05:36] How Smartsheet makes money and spreads due to its wide applicability. [07:48] That Smartsheet is built for scale and is adopted in bottom-up and top-down ways. [09:05] How valuable such a flexible product like Smartsheet is in an agile environment. [09:38] Metrics that show how Smartsheet is attacking top-down marketing. [10:27] How Smartsheet markets itself when it’s capabilities are so wide. [11:44] The success of community and traditional marketing for Smartsheet. [13:30] Anna’s mashup mindset: How she combines pep talks and more into marketing.  [15:35] Where Anna gets her inspiration, from country music to her favorite books. [16:53] The ‘Uberization’ of customer service that has upped customer expectations. [17:26] Anna’s favorite business tool and some of the podcasts she listens to regularly. [19:05] Why Anna’s favorite business book is Pretty Good Advice.   Resources From The Interview:   Anna Griffin on LinkedIn Smartsheet NoCode AirTable Microsoft Google Monday Asana Apple Steve Wozniak Wall Street Journal The Last Dance Jeff Rosenblum Uber Instagram OZY Shelley Zalis on Twitter The Female Quotient Leslie Blodgett on Instagram Bare Escentuals Must read book: The Great Gatsby, Friction, Pretty Good Advice   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Eric Siu on Twitter

Leeds Digital Festival
Delivering the Power of Data to Non-techies with Anna Sutton from the Data Shed

Leeds Digital Festival

Play Episode Listen Later Jun 6, 2019 26:16


Meet Anna Sutton. Anna is the co-founder and CEO of the Data Shed. The Data Shed is a data services firm that is on a mission to demystify the world of data and level the playing field, so everyone can play and make data work for them. Listen on to find out: The frustrations in her marketing career that led her to found the datashed. Why the Data Shed works for companies of all sizes. How their new product, the Data Refinery helps companies get a single view of the customer. The success of the joint event with Amazon AWS at the Leeds Digital Festival. The importance of emphasing non-programming roles in tech. How a former lighthouse keeper became part of the team. Why Leeds is a positive place for a digital business to be based. The challenges with talent in such a vibrant sector. What it was like to win the LDF entrepreneur of the year award. Where Anna’s favourite place is in Leeds.   You can connect with Anna  on Twitter at @DataShedAnna, The Data Shed at https://www.thedatashed.co.uk/ and on Twitter at @theDataShed. You can also keep up to date with the tech scene in Leeds on twitter at @LeedsDigiFest . 

Ride or Die Tribe
#20 Beating Cultural Odds

Ride or Die Tribe

Play Episode Listen Later Aug 28, 2018 49:55


I met Anna on my very first day in Africa. We connected immediately and spent the afternoon talking. She shared her story with me and I was overwhelmed by how courageous and tough she is! Where Anna grew up, female circumcision was considered a privilege and young girls looked forward to it. Anna, however, did not understand why and did not want to undergo the procedure, despite the consequences. Now, 25 years after she said NO, female circumcision is rare in her village - because of her bravery and that's just the beginning of her story!

Marketing for Creatives Show | Marketing Tips for Creative Entrepreneurs and Small Business Owners
How to Become a Digital Nomad and Manage Business Remotely with Anna Rova | #13

Marketing for Creatives Show | Marketing Tips for Creative Entrepreneurs and Small Business Owners

Play Episode Listen Later Jan 3, 2018 41:28


Ep #13: Digital nomads are people who work from anywhere in the world with their laptop, live in different countries, and travel everywhere. It’s an unforgettable experience, but behind of the bright side that you usually see on social media there are work and challenges too. In this episode, Anna Rova shares how to become a digital nomad and manage business remotely. Anna Rova is the writer, podcaster, yoga instructor and location independent entrepreneur and the founder of GirlSkill - an online media platform, publication, and podcast empowering women to live a life of freedom, joy, and creativity. Together with her husband, Anna has traveled the world being on the road full-time writing her personal blog, recording podcast episodes with incredible women for the GirlSkill Podcast, practicing yoga and spreading love and positivity. Time Stamped Show Notes: [00:21] About the episode and Anna Rova [02:01] Anna explains that she is a digital nomad, runs her own podcast show and is a specialist in online marketing [03:38] What a digital nomad is [04:22] How did your friends and family react to this major change in your life? [06:15] Anna explains her podcast show and how her main focus is on building her business [06:58] Where Anna gets her income from [07:54] The two main groups of digital nomads [08:01] People who call themselves digital nomads travel constantly, are more freelance beginners and are trying out the lifestyle to see if it fits [08:30] People who call themselves location independent entrepreneurs are more advanced digital nomads and understand that you cannot travel all the time and grow a business [09:39] How Anna manages her business practically [10:31] Some of the pros and cons of working as a digital nomad compared to an office [11:27] What services you can use to help you manage your business remotely [14:09] Anna explains how important Slack, Trello and Google Drive are for managing her business [16:36] What Anna’s past year has looked like [18:20] Anna describes her usual daily routine [21:09] The most common circumstances that you need to keep in mind when you become a digital nomad and how to deal with them [25:16] A few difficulties you could face when you switch from your current career to being a digital nomad and how to solve them [26:29] How to be prepared for unpredictability [27:43] How to deal with the lack of community [32:05] Three steps you can start with to become a digital nomad [32:21] Envision what type of lifestyle you want and make the transition as smooth as possible [35:46] Plan your first destination, budget, and insurance, but don’t over plan [37:14] Once you have all of that in mind, just go and do it [39:31] Where to find Anna’s podcast and her social media pages [40:43] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show Let’s get in touch: What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram. Did you get new insights? Please leave a short review on iTunes Get more marketing tips on intnetworkplus.com Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva