Podcast appearances and mentions of Eric Siu

In this engaging crossover episode, I join forces with Eric Siu's Leveling Up podcast for a thought-provoking conversation. Together, we explore the art and strategy behind building personal brands and creating authentic connections in the digital age. We dive into the intricacies of running masterminds, including their pros, cons, and the lessons learned. Eric and I discuss the value of storytelling, self-awareness, and vulnerability in establishing a meaningful online presence. Whether you're considering launching a mastermind, enhancing your personal brand, or looking to deepen your connections with your audience, this episode delivers a mix of actionable advice and honest reflections.Timestamps:(00:00) - Introduction and episode setup(02:00) - Building authentic personal brands(06:30) - Vulnerability and Storytelling online(11:15) - The power of masterminds(16:50) - Structuring masterminds effectively(21:30) - Balancing personal growth with branding(27:00) - Social media strategies and engagement tips(35:20) - Long-term brand-building insights(42:00) - Overcoming criticism and self-doubt(48:15) - Closing thoughts on authenticityCheck out today's guest, Eric Siu:Eric's Instagram: https://www.instagram.com/ericosiuEric's LinkedIn: https://www.linkedin.com/in/ericosiuSingle Grain's Website: https://www.singlegrain.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:

#283 Struggling to keep up with the fast-changing world of digital marketing? In this episode, host Brien Gearin sits down with marketing expert Eric Siu, founder of Single Grain and co-host of Marketing School with Neil Patel, to discuss the shift from traditional SEO to Search Everywhere Optimization and the massive impact AI is having on business. Eric shares his journey of transforming a failing agency into a thriving business, explains why the future belongs to small teams running big businesses with AI, and reveals how companies can stay ahead by embracing AI-driven strategies for content creation, advertising, and automation. Whether you're a business owner or marketer looking to adapt to the AI revolution, this episode is packed with insights to help you future-proof your strategy and scale smarter! What we discuss with Eric: + Search Everywhere Optimization – SEO is no longer just Google + AI's Impact on Marketing – Automating content, ads, and strategy + Small Teams, Big Businesses – How AI is replacing large workforces + Future of Agencies – Why the traditional model is dying + AI-Powered LinkedIn Ads – Scaling personalized campaigns fast + Website Traffic Decline – The shift to zero-click search results + AI Avatars & Content – Creating videos, ads, and engagement at scale + The Role of Curiosity – Why lifelong learning is key to success + The Future of Work – AI-driven businesses and universal income + Entrepreneurial Focus – Staying involved and committed for long-term success Thank you, Eric! Check out Single Grain at SingleGrain.com. Listen to the Marketing School podcast. Follow Eric on Instagram, LinkedIn, and Twitter. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The GaryVee Audio Experience, I sit down with Eric Siu to talk about personal branding, marketing strategies, and the mindset behind long-term business success. We get deep into the role of organic content, the TikTokification of social media, and why attention is still the most valuable currency in business. I also share my philosophy on why losing is actually a win, and the real reason most private equity firms fail at marketing. Plus, we talk about the importance of balancing math and art in business, how to build a company culture that scales, and why I'm betting big on live streaming as the next major content shift. This is a jam-packed episode filled with insights on brand-building, marketing in 2025, and the entrepreneurial game—don't miss it!

What does it take to turn a struggling business into a multi-million-dollar empire?  Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools that eliminate grunt work, Eric breaks down how he's reshaping the future of marketing and business. Watch the full interview here: https://youtu.be/AESIlKI4SbA TIME-STAMPED SHOW NOTES: (00:00) The Journey of Acquisitions (03:07) The Agency Business Model and Profit Multiples (05:55) AI's Impact on Business and Daily Life (08:49) The Evolution of Podcasting (12:08) Cultural Perspectives and Parenting Styles (14:52) Networking and Entrepreneurial Communities (19:20) The Power of Long-Term Focus in Business (20:45) Lessons from Successful Entrepreneurs (21:51) Simplicity and Focus in Life and Business (24:04) Attention Allocation: The Key to Success (25:54) The Importance of Strategic Thinking (27:40) Friendship Dynamics: Utility vs. Genuine Connections (32:26) Changing Perspectives on Family and Success (34:50) The Future of Education and Business Courses Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Is SEO really dead?

Eric Siu shares the highs, lessons, and hustle of building Karrot, a game-changing LinkedIn ABM tool. From major enterprise leads to planning for explosive 2025 growth, this vlog is a masterclass in entrepreneurship.  Watch the full interview here: https://youtu.be/ptwPlz03nBU TIME-STAMPED SHOW NOTES: (00:00) Introduction and Updates on Carrot's Progress (03:02) Insights on Account-Based Marketing and Client Engagement (06:08) The Role of AI in Product Development (08:55) Team Dynamics and Annual Planning (12:07) Quarterly Planning and Strategic Focus (15:02) Value-Based Pricing and Market Positioning (18:08) Looking Ahead: Future Plans and Resilience Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

In this episode, Eric Siu is stepping in front of the camera for his first-ever vlog! From unexpected lessons on stress to the real story behind remote work and scaling a $1B company, this vlog is just the beginning as we take viewers behind the scenes. Watch the full interview here: https://youtu.be/16ndfDznnZw TIME-STAMPED SHOW NOTES: (00:00) Navigating Stress and Productivity in Remote Work (03:02) The Return to Office Debate (05:56) Building Company Culture and Community (09:14) Growth Strategies and Product Development (11:50) Long-Term Vision and Company Mission (15:13) Leadership and Team Dynamics (18:03) The Power of Media and Personal Branding Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

In this talk from "This Is Marketing," Eric Siu and Neil Patel reveal how SEO is evolving into "search everywhere optimization." They discuss the future of search behavior, the rise of community-driven marketing, AI's impact on content, and the game-changing potential of voice search and new media.  Watch the full interview here: https://youtu.be/HCqjQxmOAGk TIME-STAMPED SHOW NOTES: (00:00) Introduction to SEO's Evolution (02:47) The Shift to Search Everywhere Optimization (05:49) Community as the New SEO (08:55) The Role of AI in Content Creation (12:10) Agentive Workflows and Marketing Efficiency (15:04) The Future of Marketing and Voice Search (17:54) New Media vs. Traditional Media Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Are your YouTube videos driving real revenue? Learn why 99% of creators fail and how to create content that converts views into customers. Discover proven strategies for YouTube success in 2025! Watch the full interview here: https://youtu.be/CH8PoT9oeu0 TIME-STAMPED SHOW NOTES: (00:00) Driving Revenue Through YouTube (02:59) The Importance of Targeted Content (06:13) Package Hacking for Success (09:00) Leveraging AI for Content Creation (12:10) Building a Personal Brand Through Content Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Ready to supercharge your social media strategy? In this video, Eric Siu shares how his team is scaling to 100 million views per month—without spending a dime on extra tools. He breaks down what's working, what's not, and how to dominate in 2025.  Watch the full interview here: https://youtu.be/VGS-1HnIKM4 TIME-STAMPED SHOW NOTES: (00:00) Introduction to Social Media Strategy (02:50) Analyzing Successful Content (06:14) Learning from Underperforming Videos (08:55) The Importance of Hooks and Storytelling (12:07) Shifting Focus to Business-Driven Content (14:57) Evaluating YouTube Performance (18:09) Refining Content Strategy (21:03) The Role of Analytics in Growth (23:54) Conclusion and Future Directions Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Want to crush 2025? Eric Siu breaks down his powerful annual review & reflection template to help you reflect on wins, set bold goals, and plan your most successful year yet. Stay tuned for game-changing insights you can apply today. Watch the full interview here: https://youtu.be/foJkDkOxW2w TIME-STAMPED SHOW NOTES: (00:00) Annual Review Template Overview (05:09) Health and Wellness Non-Negotiables (10:24) Travel Highlights and Personal Growth (15:10) Key Lessons: Focus, Patience, and Involvement (22:09) Business Insights and Predictions for 2025 (30:27) Favorite Books and Final Thoughts Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

From gamer to game-changer — Eric Siu reveals how his days as a video game addict transformed into the ultimate training ground for building a thriving business empire. Discover how the strategies, resilience, and mindset honed through gaming became his secret weapons in marketing and entrepreneurship. Watch the full interview here: https://youtu.be/ihc5-n2Tc7w TIME-STAMPED SHOW NOTES: (00:00) From Gaming Addiction to Business Success (04:04) Channeling Gaming Skills into Real Life (10:09) The Game of Business and Life (18:04) Gamifying Life for Success Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Imagine turning a single LinkedIn post into 838 leads for your business.  In this conversation, Eric Siu reveals the strategy behind this success, dives into the future of SaaS, and shares actionable tips for leveraging LinkedIn to drive organic growth while building lasting client relationships. Watch the full interview here: https://youtu.be/CFnjJhxq6-g TIME-STAMPED SHOW NOTES: (00:00) Accidental Success: 838 Leads from One Post (03:09) Building Products That Solve Real Problems (06:07) The Future of Customized SaaS Solutions (09:01) Leveraging LinkedIn for Organic Growth Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

What does it take to scale a business and thrive? Darren Lee interviews Eric Siu about smart hiring, AI's impact on marketing, and why authenticity is king. They cover leadership, long-term growth, balancing work and relationships, and the power of storytelling. A must-listen for anyone looking to level up! Watch the full interview here: https://youtu.be/TOwZSgcEWMM TIME-STAMPED SHOW NOTES: (00:00) Scaling Hiring: The Programmatic Approach (03:10) The AI Dilemma: Authenticity vs. Automation (05:51) Content Evolution: Adapting to Audience Needs (09:02) The Shiny Knowledge Syndrome: Focus vs. Distraction (11:51) Podcast Advertising: Strategies and Insights (15:00) Building for the Long Term: The Rule of Three Years (29:22) Transitioning from High-Ticket to Coaching Programs (31:18) The Role of Personality in Business Motivation (33:43) Understanding Team Dynamics through Personality Tests (36:38) The Value of Teamwork vs. Solopreneurship (38:02) Leadership Lessons: Culture and Involvement (41:47) Hiring Strategies: Balancing Experience and Potential (43:15) Navigating Agency Acquisitions and Integrations (46:08) Building a Sellable Agency (49:57) The Reality of Agency Valuations and Sales (53:19) The Importance of Focus in Business Growth (57:10) Sticking to Your Values in Business Decisions (59:57) The Evolution of Personal Relationships (01:06:32) Navigating Envy and Jealousy in Success (01:12:39) Authenticity in Branding and Business (01:18:58) Balancing Work and Reflection (01:25:04) The Importance of Nurturing Relationships (01:27:24) Impact of Business on Personal Relationships Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Eric Siu takes the stage at HubSpot's INBOUND 2024 event as he shares powerful, practical strategies you can start using today—going beyond generative AI. Get insights on agentic workflows, programmatic SEO, and conversion rate optimization, plus some game-changing tools you've probably never heard of.  Watch the full interview here: https://youtu.be/eHvXtwGTxLQ TIME-STAMPED SHOW NOTES: (00:00) Introduction to Practical Business Growth Strategies (03:10) The Importance of Quality in SEO and Content Creation (05:47) Leveraging Programmatic SEO for Traffic and Conversions (08:57) Maximizing Content Through Podcasts and Social Media (12:01) AI-Assisted Content Creation and Optimization (14:56) Implementing Agentic Workflows for Efficiency (17:59) Building Community for SEO and Retention (21:14) Future Trends in AI and Marketing Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Do you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/a25aeb8082How do you build a brand that actually lasts?Eric Siu did it—and he's revealing exactly how on today's episode of Kickoff Sessions.Eric, the mastermind behind Single Grain and the host of “Leveling Up,” dives into the high-impact strategies that have taken his digital brand to new heights. With nearly two decades of experience in digital marketing, Eric lays out the framework for building a powerful brand and scaling it strategically—all while staying true to his vision.In this episode, Eric breaks down the essentials of mastering digital marketing, creating content that resonates, and building authority that lasts. Eric shares actionable steps for anyone looking to elevate their brand, grow their reach, and make a real impact in their industry.You'll also learn how to avoid the shiny object syndrome that trips up so many entrepreneurs, why consistency is the secret weapon for growth, and the art of balancing short-term wins with long-term vision.Don't forget to like and subscribe for more episodes like this!Connect with EricLinkedIn: https://www.linkedin.com/in/ericosiu/My Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Preview and Intro(02:35) Balancing Growth with Quality(04:43) Evolution of Content Creation(07:21) The Shiny Object Syndrome(10:43) How to Leverage Partnerships and Acquisitions(12:38) How to Craft Winning Content Ideas(16:27) The Role of Storytelling in Content(22:10) The Rule of Three Years in Business(27:44) Lessons for Young Entrepreneurs(32:06) The Importance of Continuous Learning (38:43) Building The Right Company Culture(42:31) Eric's Siu's Hiring Strategies(46:40) Tips for Selling an Agency(47:31) Building Sellable Businesses(50:42) Navigating Scaling Challenges(53:49) Building Client Relationships(56:29) Focus vs. Diversification in Business Models(58:04) Lessons from the Facebook and Yahoo Deal(01:01:19) The Power of Being Part of a Great Team(01:06:38) How to Build an Authentic Brand(01:12:10) Authenticity in Business(01:14:14) Structuring Mastermind Events(01:20:59) The Value of Work Life Balance(01:25:26) Lead Generation Strategies (01:28:39) Balancing Business and RelationshipsSupport the show

Eric Siu had an epic conversation with Anthony ‘Pomp' Pompliano about Bitcoin — your defense against inflation. Pomp shares his personal insights on building wealth, timeless life lessons he has written for his kids, and the secrets to a sustainable business culture driven by profit, purpose, and a no-BS approach. Watch the full interview here: hhttps://youtu.be/NloneMFcBz8 TIME-STAMPED SHOW NOTES: (00:00) The Impact of Bitcoin on Personal Finance (04:48) Investing Strategies for an Extraordinary Life (09:57) Lessons from Writing Letters to My Children (15:02) Building a Timeless Book and Its Marketing (20:05) The Business of Incubation and Investment (31:19) The Value of Consistent Acquisitions (34:30) Profitability as a Core Principle (37:53) Decentralized Decision-Making (40:12) Learning Through Collaboration (44:30) De-risking Entrepreneurship (48:46) The Misconception of Holding Companies (01:00:28) Caring Leadership in Business (01:02:52) Building a Strong Company Ethos (01:03:50) Documenting Company Culture vs. Prescribing It (01:05:10) The Importance of Substance Over Hype (01:06:35) Maturity in Business and Entrepreneurship (01:07:57) Learning from Generational Experiences (01:09:56) Financial Literacy and Business Health (01:12:50) Weekly Updates and Accountability (01:15:14) Creating Clarity Through Documentation (01:17:10) Incentives and Partner Success (01:18:04) Learning from Complex Personalities (01:20:21) The Shift in Professional Presentation (01:25:29) The Impact of Environment on Ambition (01:29:11) Changing Perspectives on Office Spaces and Patience Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Ep. 275 Are the AI-driven opportunities really driving insane results? This week we dive into the surprising AI-marketing strategies that are reshaping the landscape with Neil Patel and Eric Siu of the Marketing School podcast. Every marketer can revolutionize their approach by embracing AI tools, diversifying their SEO efforts, and repurposing content across multiple platforms. Learn more on the evolving definition of SEO, the importance of an omnichannel strategy, and the future of marketing in the AI era. Mentions Neil Patel https://www.linkedin.com/in/neilkpatel/ Eric Siu https://www.linkedin.com/in/ericosiu/ Marketing School Podcast https://podcasts.apple.com/us/podcast/marketing-school-digital-marketing-and-online/id1138869817 Accenture https://www.accenture.com/ Napkin AI https://www.napkin.ai/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Jasmine Star sits down with Eric Siu to talk all about the real side of running a marketing agency. They chat about influencer myths, creative standards, pricing strategies, and what the future of agencies could look like with more tech and performance-based models. Watch the full interview here: https://youtu.be/LRzWisnsdyk TIME-STAMPED SHOW NOTES: (00:00) The State of Marketing: Trends and Misconceptions (02:49) The Reality of Business Operations and Leadership (06:06) Focus and the Importance of Singular Vision (08:56) The Journey of Building an Agency (12:11) Navigating Challenges in Agency Management (14:59) The Growth and Evolution of an Agency (17:46) Hiring and Talent Management in Agencies (21:04) The Value of Agency Ownership (23:49) Building a Sustainable Agency Business (27:03) Starting an Agency: Practical Steps and Advice (30:17) The Demand for Ad Creatives (33:11) Scaling Your Business: Pricing and Delegation (36:32) Setting Standards of Excellence in Creative Work (41:41) The Importance of Focus and Avoiding Premature Scaling (43:39) Learning from Mistakes: Abdication vs. Delegation (49:12) The Future of Agencies: Tech and Performance-Based Models (55:06) Advice for Aspiring Agency Owners Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

In this episode, Eric Siu chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher. Watch the full interview here. Get a copy of Seth Godin's newest book: "This is Strategy." TIME-STAMPED SHOW NOTES: (00:00) Understanding Modern Marketing Misconceptions (02:52) The Philosophy of Strategy (05:47) The Importance of Focus in Marketing (09:04) Games and Infinite Play in Business (11:57) Empathy and Its Role in Strategy (14:47) Navigating Systems in Business (18:05) The Power of Time in Strategy (21:00) Generosity and Authenticity in Business (23:50) The Strategy Behind Book Publishing (29:10) The Journey of Writing and Its Impact (31:35) The Birth of Email Marketing (35:48) The Importance of Focus in Business (39:55) Understanding Long-Term Games (43:45) The Transformative Power of AI (48:34) Education and the Need for Change Agents (49:58) Mastering the Art of Storytelling (53:50) The Balance Between Hustle and Patience Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Welcome to your Marketing State of the Union address.Yes friend, today, we're diving into what's actually working right now, but more importantly…How to set up your business to WIN in 2025.(Can you tell that I lo(ooo)ve thinking ahead?)Joining me today is none other than Eric Siu, a powerhouse business owner and agency operator. We're getting into the nitty-gritty of marketing strategies that truly make a difference and shedding light on the real, behind-the-scenes realities of running a successful business.We're also debunking some of the BIGGEST myths out there (especially the ones business influencers love to spread about hiring CEOs and managing holding companies).Eric's advice? It's right up my alley—practical, no-fluff, and incredibly down-to-earth. I have no doubt you're going to love this conversation as much as I did!Click play to hear all of this and:(00:01:29) What's really happening in marketing right now? Here's the truth behind the trends.(00:04:07) Why trying to do it all can lead to chaos.(00:05:17) How to know if YOUR best next step is to hire a top operator.(00:06:39) What a holding company truly is and the benefits they bring for business growth.(00:17:54) How to leverage affiliate marketing to maximize your revenue.(00:28:33) Thinking of starting your own agency? Eric's secrets to getting started on a budget.(00:29:00) Marketing services that are hot right now and where new opportunities lie.(00:29:47) How to avoid burnout and boost profitability as a new agency owner.(00:34:34) The best framework to set standards of excellence for your team.(00:36:07) How to give constructive feedback publicly while keeping it positive and productive.(00:47:11) How agency business models are evolving—what Eric sees on the horizon.(00:48:01) The key to managing business risks while maintaining steady revenue.(00:50:22) What's next in marketing? Eric's take on future trends and staying ahead of the game.Listen to Related Episodes:How to Audit Your Current Business Strategy for Sustainable Growth5 Mindset Shifts for Business GrowthFlash Fire Business Q&A: My Personal Insights and Marketing StrategiesResources mentioned:Agency Owners AssociationConnect With Eric Siu:Instagram: https://instagram.com/ericosiuFacebook: https://www.facebook.com/singlegrain/Website: https://singlegrain.comFor full show notes, visit jasminestar.com/podcast/episode480

My newsletter: https://simonowens.substack.com/   Eric Siu has a pretty massive audience; his YouTube channel boasts 161,000 subscribers and his two podcasts – Marketing School and Leveling Up – have generated tens of millions of downloads.    But Eric doesn't bother with traditional media monetization models like advertising or subscriptions. Instead, he leverages his influence to drive clients to Single Grain, a marketing agency he owns. As that business grew, he was able to acquire more agencies and add to Single Grain's capabilities, and it now works with some of the world's largest brands.   In a recent interview, Eric explained how he met his co-host, where he found his audience, and why he chose to monetize his content with a services business.  

In this video, Eric Siu shares his journey from gaming to entrepreneurship, reflecting on the sacrifices, loneliness, and ambition that fueled his success. He opens up about the challenges of choosing growth over comfort and the importance of building strong connections along the way. Watch the full interview here: https://youtu.be/-Z21mInSxuw TIME-STAMPED SHOW NOTES: (00:00) The Genesis of Ambition (02:52) The Loneliness of Sacrifice (06:04) Navigating Relationships and Isolation (09:47) The Cost of Success (13:01) Reflections on Worth and Regret Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

Eric Siu reveals the dramatic turnaround story of Single Grain, the marketing agency he saved from the brink of bankruptcy in 2015. From early mistakes like poor hires and lack of focus to leveraging SEO and building a powerhouse team, Eric uncovers the secrets to his success. He shares hard-earned lessons on leadership, hiring, and maintaining top talent—insights every business owner needs to hear about thriving in the face of challenges. Watch the full interview here: https://youtu.be/iA0vF282Drk  TIME-STAMPED SHOW NOTES: (00:00) The Fall of Single Grain (07:27) Turning the Ship Around (12:41) Lessons from Hiring: The CEO Dilemma (18:46) Navigating Acquisitions: The Importance of Due Diligence (26:05) The Current State and Future of Single Grain Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram

Join Eric Siu as he interviews the legendary Robert Kiyosaki, author of Rich Dad Poor Dad, on mastering debt, building unstoppable wealth, and why financial education is the key to thriving in any economy. Discover Kiyosaki's bold take on leadership, branding, and how surrounding yourself with the right people can skyrocket your success! Watch the full interview here: https://youtu.be/oP2kSCDemVs TIME-STAMPED SHOW NOTES: 00:00 Understanding Debt: Good vs. Bad 04:38 The Importance of Financial Education 11:53 The Role of Branding in Business 15:21 Preparing for Economic Changes 20:51 The Impact of Leadership on Economy 27:33 Political Activism and Personal Beliefs Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram

In this interview, Eric Siu and real estate mogul Ken McElroy reveal the strategies behind successful property deals, smart cash flow management, and the art of leveraging debt. Ken shares how politics impact real estate, the power of YouTube for attracting investors, and why building wealth is about more than just money. Get ready for some powerful insights! Watch the full interview here: TIME-STAMPED SHOW NOTES: (0:00) Opening and Introductions  (02:30) Debt Coverage and Managing Expenses  (07:17) Recent Real Estate Deals and Cash Flow  (12:05) Fixed Rate Debt and Value-Add Properties  (19:23) Market Migration and Political Environment  (21:41) Break-Even Points in Real Estate  (25:59) The Purpose of a Business is to Buy Real Estate  (32:33) Family Business and Raising Children  (43:44) YouTube Channel and Investor Flow Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram

In this episode, Eric Siu interviews Dr. Orion Taraban as they dive deep into the realities of modern relationships—how to keep attraction alive, the business side of marriage, and why sex work is on the rise. They also explore hot topics like OnlyFans, the girl boss movement, social media's impact on dating, and what it means to be "monogamish." Plus, learn why overpaying is the price of winning in love and how to balance control, commitment, and personal growth. You don't want to miss this! Watch the full interview here: https://youtu.be/vfj33zvFoJo   TIME-STAMPED SHOW NOTES: (00:00) The Phases of Relationships and the Importance of Attraction (19:27) Marriage as a Business Deal (27:43) The Rise of Sex Work and its Normalization (29:13) Compartmentalizing Sex: Differences Between Men and Women (34:52) Authentic Attraction and its Role in Relationships and Transactions (35:20) The Rise of OnlyFans and Financial Independence (36:16) The Girl Boss Movement: Empowerment or Waning Trend? (37:46) Difficulties in the Sexual Marketplace for Successful Women (39:09) The Increasing Importance of Attractiveness in Modern Relationships (41:27) The Impact of Social Media on Relationships (48:13) Exploring the Concept of Monogamish (50:31) The Decline of Religion and the Search for Structure (57:10) The Dynamics of Adorer and Adored in Relationships (01:09:18) The Pitfalls of Over-Investing in Relationships (01:12:26) Maintaining a Poker Face in Relationships (01:13:23) Exploring the Concept of Being 'Monogamish' (01:14:19) Understanding the Economics of Dating (01:18:02) The Cost of Overpaying in Relationships (01:19:30) Surrendering Control in Love (01:23:48) The Value of Traditional Roles in Relationships (01:33:49) Balancing Personal Growth and Traditional Roles (01:49:17) Finding Work-Life Balance for Relationship Satisfaction Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram

Eric Siu's take on 'How to Be Rich' by J. Paul Getty challenges conventional wisdom. He paints business as an art, not just a money machine, and argues that true leaders must get their hands dirty—no room for passive CEOs here. He dives into the darker side of success, questioning whether wealth truly enriches life or just complicates it. Watch the full interview here: https://youtu.be/x3Cm3EHHD3U TIME-STAMPED SHOW NOTES: (00:00) Viewing Business as an Art (01:13) The Importance of Being a 'Working Businessman' (04:31) Leading by Example and Accepting Responsibility (08:47) Avoiding Bureaucracy and Staying Frugal (18:12) Cultivating an Appreciation for Culture and the Arts (34:05) The Challenges of Wealth and Success Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram

Eric Siu opens up about his 15 years of SEO experience in a straightforward, no-fluff conversation, filled with actionable tips. He covers everything from savvy strategies to the impact of AI on SEO, why technical SEO remains crucial, and what the future of the industry might look like. Watch the full interview here: https://youtu.be/qouNN3l3RA4 TIME-STAMPED SHOW NOTES: (00:00) Introduction (02:14) Buying Websites vs. Building (05:59) Creating Linkable Assets for SEO Success (09:22) User-Focused Content (12:38) The Importance of Technical SEO (15:30) Measurement and ROI (17:50) AI-Assisted Content (22:30) The Uncertain Future of SEO: Staying Adaptable Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram

In this episode, we're diving into a book that flips the script on everything you thought you knew about money and legacy. Eric Siu breaks down the bold ideas from 'Die with Zero' by Bill Perkins—a book that dares you to rethink your financial goals. Should you really be saving up to leave an inheritance, or is there a better way to live? Stay tuned to find out! Watch the full interview here: https://youtu.be/C5Bd7-U_cmc TIME-STAMPED SHOW NOTES: (00:00) Rethinking Inheritance and Spending Money While Alive (02:04) Wealth, Entrepreneurship, and Adversity (05:19) Investing in Health and Relationships (06:18) Prioritizing Experiences Over Wealth Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School and Leveling Up, which get over 2.1M monthly downloads combined. Over the years, he has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers. Top 3 Value Bombs 1. To create something truly lasting, often requires more time than people expect, more like two or three decades. However many people lack the endurance for such a long-term commitment. 2. Many believe SEO is losing its relevance, but that is not entirely true. As long as people search for things online, SEO remains important. 3. Those who embrace AI and prioritize continuous learning will thrive, while others may rely on universal basic income. This shift is exciting as it is an opportunity for the best to rise to the top. Check out Eric's channel on YouTube - Leveling Up with Eric Siu on YouTube Sponsors HubSpot Starting a business doesn't have to be so hard. Go to click HubSpot.com/ent to download HubSpot's Entrepreneurship Kit for free right now Ziprecruiter Four out of five employers who post on ZipRecruiter get a quality candidate within the first day! Try it for free at this exclusive web address: ZipRecruiter.com/fire ZipRecruiter. The smartest way to hire. ThriveTime Show Attend the world's highest rated and most reviewed business growth workshop taught personally by Clay Clark and football great Tim Tebow at ThriveTimeShow.com/eofire

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School and Leveling Up, which get over 2.1M monthly downloads combined. Over the years, he has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers. Top 3 Value Bombs 1. To create something truly lasting, often requires more time than people expect, more like two or three decades. However many people lack the endurance for such a long-term commitment. 2. Many believe SEO is losing its relevance, but that is not entirely true. As long as people search for things online, SEO remains important. 3. Those who embrace AI and prioritize continuous learning will thrive, while others may rely on universal basic income. This shift is exciting as it is an opportunity for the best to rise to the top. Check out Eric's channel on YouTube - Leveling Up with Eric Siu on YouTube Sponsors HubSpot Starting a business doesn't have to be so hard. Go to click HubSpot.com/ent to download HubSpot's Entrepreneurship Kit for free right now Ziprecruiter Four out of five employers who post on ZipRecruiter get a quality candidate within the first day! Try it for free at this exclusive web address: ZipRecruiter.com/fire ZipRecruiter. The smartest way to hire. ThriveTime Show Attend the world's highest rated and most reviewed business growth workshop taught personally by Clay Clark and football great Tim Tebow at ThriveTimeShow.com/eofire

#807 If we want to stay relevant as online creators, we have to keep reinventing ourselves! But how do we track the most effective tactics and strategies as they come and go? With limited time on our hands, where should we invest our attention? My incredible guest, Eric Siu of Single Grain, is the perfect person to deliver insights on where things are going. He is a prolific entrepreneur, marketer, and podcaster with extensive content and business knowledge. Just listen in on our chat to hear what I'm talking about! Today's wide-ranging discussion covers everything from using a Community tab trick to boost your YouTube views to personal branding in a world of AI agents. We get into why some interview podcasts are dipping in popularity and share a look at what's next in the space. Don't miss this fascinating conversation to find out where you should focus your energy! Show notes and more at SmartPassiveIncome.com/session807.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Legendary leaders like Elon Musk, Steve Jobs, and Jeff Bezos have shown that hands-on involvement is key to building exceptional teams. In this session, Eric Siu shares his insights on recruiting A-players — those rare talents who can deliver ten times the value and drive the company's vision forward.  Watch the full interview here: https://youtu.be/BC-Laq0nRUw TIME-STAMPED SHOW NOTES: (00:00) Introduction (01:27) Hiring Based on Core Values and Cultural Fit (07:07) Trust Your Gut Feeling and Continuously Verify Fit (09:51) Hiring Coaches and Seeking Talent with Tenure and Promotions Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram

In this episode, Eric Siu reacts to viral TikToks on entrepreneurship, content creation hacks, and skyrocketing business success. Discover the hidden potential of faceless channels, why brands beat ad revenue, the power of entrepreneur communities, and the harsh realities of running an agency.  Watch the full interview here: https://youtu.be/sErzOilxIgs  TIME-STAMPED SHOW NOTES: (00:00) The Importance of Content Packaging and Hooks (01:07) The Potential of Faceless Channels on Snapchat (02:34) Building a Brand or Selling a Product/Service for Long-Term Success (03:01) The Power of Community and Peer Groups for Entrepreneurs (05:25) Partnering with Creators to Monetize Their Audience (09:11) The Loneliness of Entrepreneurship and the Need for Community (13:24) Challenges and Trade-Offs of Running an Agency Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram

In this episode, Eric Siu reveals the secret to nurturing the 60% of leads not ready to buy immediately. Discover how to stay top of mind and engage with your audience until they're ready to purchase. Learn about personalized emails, irresistible deals, strategic collaborations, and more. Watch the full interview here: https://youtu.be/WJ9G9TI9Qng TIME-STAMPED SHOW NOTES: (00:00) Introduction: Getting Infinite Leads and the Missing 60% (01:24) Nurturing the 60% of Leads (04:45) Strategies for Nurturing Leads (09:53) Building Trust and Providing Value (18:26) Constantly Shipping New Products and Services Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram

In this episode, Eric Siu reviews the book 'How to Make a Few Billion Dollars' by Brad Jacobs, a seven-time entrepreneur who founded multiple billion-dollar businesses. Eric highlights key takeaways from the book, including the importance of industry consolidation and technology integration, the value of monthly and quarterly business reviews, the significance of hiring the right talent, and many more. Watch the full interview here:https://youtu.be/IVw_67qN9H8  TIME-STAMPED SHOW NOTES: (00:00) Unlocking Business Growth through Industry Consolidation and Technology Integration (02:11) The Art of Successful Acquisitions: Due Diligence and Integration (03:28) Aligning the Organization for Growth: The Power of Business Reviews (04:53) Building a Winning Team: Hiring the Right Talent (06:16) Trust and Communication: The Foundation of a Successful Organization (13:55) Continuous Improvement: Driving Long-Term Success Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram

Need marketing help? Visit: https://www.singlegrain.com/  Want to scale your agency? Join our AOA: https://marketingschool.io/agency  Ready to boost your marketing with weekly tips? Join 15,100+ subscribers: https://levelingup.beehiiv.com/subscribe  – Ali Abdaal, a former doctor turned YouTuber, interviews Eric in this episode. Eric Siu shares his journey of building a successful marketing agency and provides insights on starting and scaling a marketing agency. Watch the full interview here: https://youtu.be/BkO8DHQS9lI  TIME-STAMPED SHOW NOTES: (00:00) Building a Successful Marketing Agency (06:36) Starting a Marketing Agency: Process and Skills (13:50) Scaling a Marketing Agency: From Solo Business to Team (16:01) The Importance of Doing Good Work for Lead Generation (23:03) Finding What Feels Right (26:49) The Power of Focus (30:26) Mentorship and Teaching (39:45) Networking and Making Connections (43:33) Hosting Events and Retreats (45:30) Prioritizing Health Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram

In this episode, Eric Siu discusses AI's impact on advertising M&A. He shares his M&A thesis, emphasizes strategic thinking and top talent, and highlights due diligence, founder roles, and multiple arbitrage potential. He also covers AI's effect on agency models and the crawl-walk-run approach to AI implementation. Watch the full interview here: https://youtu.be/FBc-IPvQ8Sk  TIME-STAMPED SHOW NOTES: (00:00) Introduction and Context (03:27) Strategic Thinking and Top Talent in the Age of Automation (05:14) The Importance of Due Diligence in M&A Deals (08:07) Trust but Verify: Avoiding Subpar Hiring Decisions (11:33) The Changing Agency Business Model with AI Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode is my interview with Eric Siu on his podcasts Leveling Up and The Marketing School Podcast. We talk about marketing tactics for businesses to stand out in crowded markets, the value of building a personal brand, the importance of self-awareness to win as an entrepreneur, and much more! Check out my new book - Day Trading Attention: https://garyvee.com/dta Learn more about Leveling Up:  @LevelingUpOfficial  Learn more about Marketing School: https://marketingschool.io/ — Thanks for watching! --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message

For this week's episode, Gary Vee (aka Gary Vaynerchuk) discusses his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a private equity powerhouse. Eric Siu and Gary Vee also discuss VFriends, their philosophies on life and business, and much more. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHOW NOTES: (00:00) Gary Vee's Vision for Buying the New York Jets (08:56) The Importance of the Journey in Life and Business (27:33) Marketing Tactics for Businesses in Crowded Markets (35:21) The TikTokification of Social Media (36:45) The Value of Organic Social Media Expertise (37:15) The Value of Building a Personal Brand (39:07) The Art and Math of Marketing (41:22) The Importance of Hard Work and Self-Awareness (50:20) The Power of Content Creation (53:26) The Potential of Live Streaming and NFTs (01:02:02) Patience and Risk-Taking in Entrepreneurship (01:06:30) The Future of Marketing: Intuition and Technology Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

For this week's episode, Eric Siu had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. Mateo shares how they achieved a billion-dollar valuation using AI to enhance sleep quality, and reveals their innovative marketing strategies. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHOW NOTES: (00:00) Unconventional Ways to Improve Sleep and Health (06:17) Temperature Management and Relaxation Techniques (11:09) The Future of Sleep and Health: Data and AI (13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships (25:02) The Power of Word of Mouth and Building Trust (30:02) The Future of Sleep Technology: Advanced Features and Personalization (39:09) Living and Working Together (41:17) Setting Boundaries for Work-Life Balance (45:20) Inflection Points in Building a Hardware Business (51:56) Creating a Written Culture and Data-Driven Decision-Making (55:31) The Value of Board Meetings (58:37) Breaking the Rigidity of Fixed Meetings (01:03:01) Hiring for Greatness (01:08:00) The Intensity of Startup Life (01:12:14) A/B Testing Work Environments (01:17:12) Religion as a Marketing Strategy Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out this episode where Eric Siu revisits his conversation with Mark Moss, packed with insights on YouTube retention, lead gen, business growth, and Mark's forecasted inflationary crash.  Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHOW NOTES: (00:00) The Future of Marketing: Earning and Buying Attention (03:29) The Rise of Personal Brands and Personal Interactions (06:20) The Power of Long-Form Content for Building Trust (26:02) The Value of High-Quality Views and Engagement (28:13) Short-Form vs. Long-Form Content: Depth and Context (57:29) The Consequences of Excessive Money Printing and Inflation (57:59) The Role of the Federal Reserve and Government Spending (58:56) Bond Auctions and the Downgrading of US Credit (59:49) Preparing for an Inflationary Crash (01:02:11) Learning Strategies for Continuous Growth (01:03:35) Investing in Scarce Assets to Protect Against Inflation (01:19:23) Understanding the Total Addressable Market for Bitcoin Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

For this week's episode, Eric Siu had Jason Cohen on the pod, the mind behind WP Engine which hosts 2.5% of the world's top domains. He reveals how he bootstrapped his company to billions and outsmarted tech giants like Google Cloud. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHOW NOTES: (00:00) Introduction and Background (10:09) Embracing Optionality in Business Strategies (31:18) Operating Like a Public Company (45:16) Continuous Customer Development (55:02) Creating a Company Culture for Personal Growth (01:03:34) Hiring and Accountability in Management (01:14:50) Finding a Niche in the AI Landscape Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Siu interviews Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importance of trusting your gut, and having a strong work ethic. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHOW NOTES: (00:00) Introduction and Dave's Background (08:48) Trusting Your Gut and Following Your Intuition (31:22) The Power of a Strong Work Ethic (38:47) Building a Coaching Business and Engaging with the Audience (55:18) The Challenges of Writing a Book Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the importance of delegation in scaling businesses. Their wisdom extends to parenting as entrepreneurs, emphasizing patience and continuous learning.   Watch the full interview here: https://youtu.be/Fcq5V2D-euI   TIME-STAMPED SHOW NOTES: (00:00) Introduction and deep pocket monster (02:22) Card party events (03:49) The fallacy of view chasing (06:28) Creating a community experience (09:31) Growing the event and world records (13:04) The cost and value of events (21:35) The power of long-form content   Don't forget to help us grow by subscribing and liking on YouTube! Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it? (00:39) Neil explains how Oprah Winfrey's departure from Weight Watchers and her use of weight loss drugs affected the stock. (02:56) Eric Siu shares how influencer Marques Brownlee negatively impacted Fisker's stock by giving a negative review of their car. (05:06) Eric and Neil discuss the bankruptcy and downfall of Vice media company. (08:53) Neil and Eric talk about the challenges of staying ahead in a rapidly changing marketing environment and the importance of experimentation. (09:54) Experimentation is key to staying ahead in business. (10:33) Neil Patel discusses using private data and AI to find trends. (11:34) Neil Patel explains the strategy of updating old content to improve SEO. (12:27) Eric Siu shares the success of Semrush's SEO strategy. (14:19) Discussion on Semrush ranking for irrelevant keywords (15:12) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and the likelihood of it being acquired by another company. Additionally, we touch on the recent Google update and how it has affected organic traffic. We share our thoughts on the proposed four-day work week by Bernie Sanders and the potential trade-offs it may entail. Finally, the episode concludes with a discussion on a controversial marketing campaign that uses race to promote a product.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads (00:37) The value of TikTok is estimated to be around $16 billion, but it is believed to be worth closer to $100 billion. (03:00) Eric Siu reveals that Google benefited from its recent update, particularly in the travel and hotel section. (06:20) Bernie Sanders proposes a four-day work week, sparking debate about the potential impact on businesses. (08:26) Neil Patel suggests implementing term limits and age limits for politicians to ensure they stay informed about current technology and trends. (09:48) Neil Patel and Eric Siu discuss their limited knowledge about Facebook. (10:01) Eric predicts that this election year will bring about significant changes. (10:44) Eric shares a tweet about a controversial Advil commercial promoting pain equity. (12:31) Neil and Eric condemn companies for exploiting woke ideology for profit. (12:48) They discuss the unethical use of race and systemic racism for marketing purposes. (12:55) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our own strategies for ideation. The conversation also touches upon the recent ban on TikTok in the US and its potential consequences for the social media industry. We highlight the importance of understanding data privacy and the prevalence of data tracking across various platforms. Additionally, we explore the ideal posting frequency for different social networks and provide insights based on our own experiences. The episode concludes with a discussion on the effectiveness of podcast advertising and its impact on businesses.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you're not going to like the Facebook data), What it's like to be on a big podcast (00:41) Neil Patel explains TikTok's new feature for keyword insights (01:23) Neil Patel discusses the popularity and video suggestions in TikTok's keyword search (02:35) Eric Siu talks about the potential ban of TikTok in the US (03:12) Neil Patel expresses his belief that TikTok won't disappear completely (04:22) Eric Siu mentions that all social platforms collect user data (05:11) Neil Patel shares the story of Target's pregnancy prediction based on purchase patterns (06:14) Eric Siu discusses the retaliation between the US and China in terms of social platforms (07:24) Neil Patel predicts that TikTok will not be permanently banned and may be divested (08:40) Neil Patel introduces the topic of ideal posting frequency for social networks (12:12) Eric Siu discusses the benefits of being on a big podcast. (13:28) Eric Siu shares a story about a poker player who bought products after hearing about them on a podcast. (15:24) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline customer support and appointment scheduling. Neil then recounts his firsthand encounter with AI within the dental field, detailing a scenario where he invested $600 in dental appointments and scans prompted by AI software's detection of a potential issue with his teeth.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How To Get Massive Reach on LinkedIn in 2024 (00:00) Eric introduces the topic of Retell AI and its potential impact. (00:45) Eric discusses the features and capabilities of Retell AI's conversational voice API. (01:28) Eric predicts that agencies can play a role in transforming companies with AI. (01:58) Neil asks about Retell AI's funding and potential for raising more money. (02:12) Eric mentions their agency owners group and redirects listeners to their website. (02:30) Neil shares his experience with a dental appointment and AI technology. (03:24) Neil explains how the AI software detected a potential issue with his teeth. (04:13) Neil describes his visit to a specialist recommended by the AI software. (04:57) Neil expresses frustration over the cost of the specialist appointment. (06:09) Eric reflects on the short-term frustration but remains optimistic about the long-term potential of AI. (06:42) Neil shares his disappointment with the AI technology and the wasted time and money. (08:39) The conversation shifts to the potential accuracy of AI software in dentistry. (10:30) Neil Patel shares the expensive cost of glass water and the lack of space in his condo. (11:48) The hosts acknowledge that marketing plays a role in consumer choices. (12:32) Eric Siu emphasizes the importance of thinking for oneself and making independent decisions. (12:59) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain