Growth Everywhere Daily Business Lessons

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Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded bi…

Eric Siu


    • Nov 29, 2021 LATEST EPISODE
    • weekdays NEW EPISODES
    • 20m AVG DURATION
    • 863 EPISODES

    Listeners of Growth Everywhere Daily Business Lessons that love the show mention: eric knows, eric takes, growth strategies, really great interviews, show delivers, bite sized episodes, provides a lot, great work eric, eric does a great job, eric gives, love the growth, i'm subscribed, thanks eric, thank you eric, great great great great, business growth, great actionable, help you grow, john lee dumas, eric's.



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    Latest episodes from Growth Everywhere Daily Business Lessons

    How Gary Vee Sold 1M Copies Of His Books Through NFTs

    Play Episode Listen Later Nov 29, 2021 3:56

    Today, I talk about how Gary Vee sold 1 million copies of his book "Twelve and a Half" using the power of NFTs and what you can learn from it - from how to leverage NFTs in your marketing to creating an incentive and an offer. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:49] - The innovative NFT strategy Gary Vee used to sell his book [01:13] - The power of incentive [01:51] - You can do a lot with NFTs [02:20] - How I am considering a similar strategy for Leveling Up [03:00] - Outro     Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

    Why Community Is The Future Of Marketing

    Play Episode Listen Later Nov 23, 2021 6:26

    Today, I talk about why community is the future of marketing. With the rise of Web3 and decentralized power, it's important to leverage the power of community and long-term thinking. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:32] - Web3 has caused the rise of a lot of communuity-based projects [01:34] - Relationships are a long-term investment [02:50] - The SPACES model [04:00] - A lot of companies aren't prepared for community - don't let it be you! [05:00] - Think like a long-term investor [05:46] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

    How FTX Does Marketing ($25B Valuation!) + How They Can Improve

    Play Episode Listen Later Nov 19, 2021 8:31

    Today I talk about how crypto exchange FTX (valued at $25B) does marketing to generate acquisitions.  TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:26] - What is FTX? [01:09] - Collect emails and provide value [02:47] - Build a good affiliate program [03:19] - Optimize web pages for search spiders [05:55] - Coinbase is the gold standard for crypto marketing [07:49] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

    8 HOT Marketing Careers for 2022 & Beyond

    Play Episode Listen Later Nov 16, 2021 6:23

    Today, I talk about 8 hot marketing careers for 2022. From community managers to content creators, tune in to learn which digital marketing careers will play a key role in the next year. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:07] - Community managers are beginning to take off [01:56] - Specialized content creators will take the social media game to the next level [02:46] - SEO isn't going anywhere [03:36] - Paid media specialists will continue to play an important role in advertising [04:01] - Video editors will thrive in the creator economy [04:22] - Data analysts will be valuable for gathering and interpreting important data [04:44] - Email marketing and SMS specialists will always be in demand [05:06] - CRO specialists are valuable for optimizing conversion rates [05:40] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

    How to Promote Your NFTs The Right Way

    Play Episode Listen Later Nov 12, 2021 6:57

    Today, I talk about how to promote your NFTs the right way to get your project in front of the right eyes. I share how to provide value, build relationships, and create a long-term mindset for NFT success. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:22] - Work with influencers and provide value [01:45] - Be smart with whitelists [03:25] - Use Discord to build up a community [05:02] - Take advantage of Twitter Spaces [05:35] - Clubhouse is another helpful drop-in audio platform [06:21] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

    How Synthesis Plans To Reinvent Our Education System (Elon Musk's Kids Went Through This Program!)

    Play Episode Listen Later Nov 10, 2021 25:24


    Today's guest is Chrisman Frank, CEO of Synthesis, the innovative learning experience designed to develop students who thrive on complexity and solving for the unknown. Chrisman joins us on the show to speak about the unique approach behind Synthesis and how it is reinventing the way we think about teaching children. We hear about how our guest started working at the intersection of technology and education before learning about Elon Musk's school, Ad Astra. He talks about how he adapted the approaches designed by his co-founder Joshua Dahn for Musk's school to Synthesis. Our conversation covers the mechanics of the simulation-based competitions that make up the Synthesis syllabus. These simulations consist of putting kids in situations involving having to make difficult tradeoffs under uncertainty and then checking their results against competing teams. We explore how this approach helps children learn to reason and communicate in a way that is categorically different than their peers. Our conversation also covers lessons Chrisman took away from his time with ClassDojo, metrics for the success of Synthesis, and some of the key texts that have influenced our guest's thinking.  TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:42] How Chrisman got into tech, learned about Elon Musk's school Ad Astra, and started Synthesis. [02:35] The influence of the first principles approach at Musk's school on Chrisman's thinking. [05:06] Benefits of the problem solving-focused simulations used by Chrisman's co-founder, Joshua Dahn. [07:18] How Synthesis compares to regular school and how the timetable is designed. [08:35] The Simulations that Josh designed for Ad Astra being used at Synthesis. [10:06] Learning how to think by experiencing the results of past poor thinking. [11:19] The mechanics of the course and how the syllabus is designed. [13:19] Numbers such as revenue at the time of Synthesis' first raise. [15:04] Key learnings around education and business Chrisman took from ClassDojo. [18:27] A new application process for Synthesis Chrisman is dropping in the form of a game. [21:28] Top books recommended by Chrisman that relate to Synthesis. [24:43] The best way to find and connect with Chrisman online. Resources From The Interview:   Chrisman Frank Chrisman Frank on Twitter Synthesis Joshua Dahn   Maverick   ClassDojo Must-read books: Beginning of Infinity, Inserto, and Blood Meridian   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram


    Crypto Marketing 101: How Coinbase, BlockFi, FTX & More Do It Right

    Play Episode Listen Later Nov 9, 2021 6:43

    Today, I talk about how Coinbase, BlockFi, FTX, and other big crypto brands do marketing and what you can learn from them. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:17] - Coinbase is the gold standard of crypto marketing [02:36] - BlockFi uses airport ad space [03:36] - FTX capitalizes on the NFL [05:24] - Go where the attention is [06:00] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

    Why I Invested $101,500 Into Gary Vee's NFTs, Veefriends

    Play Episode Listen Later Nov 8, 2021 6:38


    Today, I talk about why I invested $101,500 into Gary Vee's Veefriends NFT project. I also explain what VeeFriends are and how I'm thinking about this as a long-term investment. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:45] - Who is Gary Vaynerchuk? [01:28] - What is Veefriends? [02:12] - How to think about investing in NFTs [04:03] - Veefriends' amazing community  [05:55] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass


    What Facebook's 'Meta' Rebrand Means For Marketers

    Play Episode Listen Later Nov 6, 2021 10:18

    Today, I talk about Facebook's rebrand to Meta and what that means for marketers. I walk you through what the Metaverse is, the advent of Web 3.0, and why this rebrand is significant. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:30] - What is the Metaverse? [01:27] - Why the rebrand to Meta is significant [02:50] - The importance of Web 3.0 [04:55] - The future of decentralized spaces [06:17] - What the Metaverse means for marketers [07:36] - Go where the attention is [09:37] - Outro ___ Watch:

    How To Buy Solana NFTs Safely and Easily

    Play Episode Listen Later Nov 5, 2021 4:04

    Today, I talk about how to buy NFTs on Solana quickly and easily without large transaction fees. I walk you through the process of purchasing an NFT and share my tips for investing in NFTs. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:39] - Solanart.io  and SolSea.io [00:58] - Only invest what you can afford to lose [01:27] - Find an NFT that resonates with you [02:05] - How to purchase an NFT [03:29] - Outro ___   ✌️Create Your Own Dream Business bit.ly/3ARgO1L

    David Spinks Reveals Key Secrets to Growing Red Hot Communities

    Play Episode Listen Later Nov 3, 2021 28:21

    When social media first surfaced, it was generally dismissed as largely inconsequential for businesses. These days, it's almost impossible to imagine a successful business without a social media presence. With the rise of Web 3 and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding field is David Spinks, VP of Community at Bevy and Cofounder of CMX, two platforms dedicated to helping businesses create and support a thriving community. He is also the author of the new book, The Business of Belonging: How to Make Community your Competitive Advantage. In this conversation, we discuss the key difference between building an audience versus a community and why community drives deeper and more meaningful engagement for business. Learn about some of CMX's useful resources, like the SPACES Model, a fundamental framework for defining your community's business value. We also discuss the most common mistakes businesses make when they first build their communities and how to go about it the right way. Be sure to tune in to learn more about this important topic from an expert in the field! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Introducing David Spinks, VP of Community at Bevy and Co-founder of CMX. [01:14] How community is being factored into how businesses are structured.  [02:28] Outlining the differences between audience and community. [04:30] How community encourages participants to create rather than consume. [05:40] Examples of communities where David has seen people create and contribute. [07:35] The importance of a skilled and competent community manager.  [08:42] How to find the right community manager. [09:39] How Bevy, a pioneering community event engine, was started. [11:29] Starting small and setting an intentional example with your initial community members. [15:59] How to ‘push out control' to manage large communities with fewer community managers and why many businesses make the mistake of growing too fast.  [18:04] The SPACES Model as a framework for defining your community's business value. [21:07] The best way to grow your community; why most businesses start in the wrong place. [24:07] David's top book recommendation and its far-reaching applications. [24:39] David's podcast, Masters of Community, and what you can learn from it.  [25:24] Exciting new AI tools to take your community to the next level!   Resources From The Interview:   David Spinks David Spinks on LinkedIn David Spinks on Twitter The Business of Belonging Masters of Community Podcast CMX The SPACES Model: The Framework for Defining Your Community's Business Value Bevy Startup Grind Orbiit.ai Orbit.love Must-read book: Sapiens: A Brief History of Humankind   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

    6 Marketing Trends That Will Crush It for 2022 & Beyond

    Play Episode Listen Later Nov 2, 2021 8:38

    Today, I talk about the top 6 marketing trends for 2022 and beyond and how you can use them to dominate your marketing in the future.  TIME-STAMPED SHOW NOTES:  [00:00] - Intro [00:20] - 1. Twitter is an underestimated marketing channel [01:50] - 2. NFTs are going to skyrocket in the marketing space [04:57] - 3. Repurposing content for YouTube is a superpower [06:32] - 4. Diversify and own your audience with email lists [07:07] - 5. Community is the future [07:19] - 6. Podcasting is a fantastic tool for building an audience [07:51] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

    How Alex Hormozi Is Thinking About Building Generational Wealth

    Play Episode Listen Later Oct 29, 2021 36:50

    We seldom have interviews on the show, but we're always excited to make an exception for remarkable individuals like Alex Homozi, founder and CEO of Acquisitions.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it's his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex's book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer, and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they embarked on a hugely successful business venture together. Tune in today for this engaging and informative conversation on entrepreneurship, risk, building wealth, and much more! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Introducing today's guest Alex Hormozi, Founder and CEO of Acquisition.com. [03:13] Learn about Alex's book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.  [03:48] How Alex's media plan utilizes platforms like Youtube and how he is scaling his business. [04:38] How Alex refined the model he uses to run his gyms: by trying something new every month. [06:06] Hear about the other books Alex is working on. [07:19] How Alex is using his process to help people by providing free resources.  [08:15] What Alex has learned from his background in SaaS and other fields and the concept of asymmetric advantages. [11:54] Alex breaks down three examples of how he put together a $100M Offers. [14:33] The importance of defining what value is for your customers. [17:47] How cutting down the speed of achievement creates value for your customers. [19:04] The four variables you need to master when putting together a $100M offer. [20:56] What Alex learned from management consulting. [23:57] Why Alex suggests consulting experts to improve your company, rather than a book on the subject. [25:38] How Alex structures his offers with guarantees around growth.  [27:29] How Alex met his wife and business partner Leila and how they embarked on a hugely successful business venture together. [30:01] Alex gives insight into how his portfolio is currently structured. [34:24] Alex's book recommendation and what has made a difference to Alex's life in the past year.   Resources From The Interview:   Acquisition.com $100M Offers: How To Make Offers So Good People Feel Stupid Saying No Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym Alex Hormozi on Instagram Alex Hormozi on YouTube Leila Hormozi on Instagram   Burning Wish Must-read book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat        Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

    Amazon's Imitation Game: Copy Your Way To Business Success

    Play Episode Listen Later Oct 27, 2021 9:17

    In this video, we are going to talk about how Amazon is currently copying other brands and rigging the results in their favor, and my opinion about it! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:57] - Amazon, as one of the largest company in the world [01:42] - Amazon has done a lot of good for the world [02:21] - The natural problem with large centralized company [03:44] - The more power you gain, the more people will complain [04:40] - Good Product and Distribution matter the most [05:38] - How to control your brand? [06:25] - Building a brand   [08:16] - Final thoughts [08:42] - Outro   ___   ✌️Create Your Own Dream Business bit.ly/3ARgO1L

    Are Twitter Ads Worth It For 2021?

    Play Episode Listen Later Oct 21, 2021 4:36

    Are Twitter ads still relevant in 2021 and beyond? Today, I talk about why Twitter is an important channel for ads and how I get the most use out of it. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:25] - Twitter is unique in its sharing abilities [00:55] - Twitter ads keep improving [01:26] - Many audiences hang out on Twitter + why it's valuable to me [01:56] - Twitter carousel ads are seeing better performance [02:38] - How I get utility from Twitter + why it's an untapped channel [03:00] - Look for overlooked opportunities [03:54] - Outro   —— ►Register for my FREE webinar and build your dream business: bit.ly/3ARgO1L   ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/    ►Follow me on Instagram: https://www.instagram.com/ericosiu/   ►Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/ https://www.facebook.com/levelingupofficial https://www.linkedin.com/company/leveling-up-official   ————   Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/   Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.   Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu   ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

    How To Transfer Your NFTs on Opensea Safely To Another Wallet

    Play Episode Listen Later Oct 19, 2021 4:14

    In this video, I walk you through transferring your NFTs from OpenSea into the safety of a hardware wallet. I also talk about why it is important to invest in a secure wallet to protect your assets. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:18] - Initiating the transfer [00:48] - Pay attention to gas fees [01:36] - Using Ledger Live [01:56] - After your NFTs have been successfully transferred [02:20] - Why cold storage is important to protect your NFTs [03:13] - Outro ——   ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/    ►Follow me on Instagram: https://www.instagram.com/ericosiu/   ————   Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/   Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.   Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu   ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

    Why I Spent $110,000 On This NFT (& How I'm Thinking About the ROI)

    Play Episode Listen Later Oct 14, 2021 7:45

    In this episode, I am going to talk about why I spent $110,000 on this NFT!  TIME-STAMPED SHOW NOTES: [00:00] - Introduction [00:57] - The BAYC(Bored Ape Yacht Club) NFT  [03:00] - The Ape Festival! [04:00] - We all crave for having our own community  [04:33] - The beauty of the BAYC Community [05:11] - The relationship I built with the community is worth it [06:17] - What to expect when investing into something [07:08] - Outro   ——   ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/    ►Follow me on Instagram: https://www.instagram.com/ericosiu/   ————   Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/   Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.   Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu   ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

    Gary Vee's Veefriends NFTs Traded Over $81M Because of THIS

    Play Episode Listen Later Oct 13, 2021 6:04

    In this video, I talk about the importance of using an NFT community manager, how they can bolster your NFT project, and how to go about hiring one. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:42] - Look for NFT-specific community managers on Discord [02:24] - The CMX job board is the best board for NFT community managers [03:27] - Twitter is also a great tool for the NFT community [04:05] - Why the community manager is the most important role for your NFT project [05:22] - Outro   ——   ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/    ►Follow me on Instagram: https://www.instagram.com/ericosiu/   ————   Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/   Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.   Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu   ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

    How to Find Legit NFT Artists & Work With Them Effectively

    Play Episode Listen Later Oct 11, 2021 6:54

    In this episode, we are going to talk about finding and working with NFT artists to build your NFT project successfully. I also reveal my favorite tools for sourcing and working with NFT artists and the way I've been going about building my own NFT project. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:38] - How to use Dribble and Behance and lock in your aesthetic [02:07] - How to look for artists in communities [02:53] - Twitter is an underrated tool for sourcing NFT artists [03:28] - Negotiating your price [03:51] - My new NFT project and working effectively with artists [05:05] - The importance of talking about character development [05:52] - NFTs are a long-term game [06:09] - Outro   ——   ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/    ►Follow me on Instagram: https://www.instagram.com/ericosiu/   ————   Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/   Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.   Connect with Eric Siu: Leveling Up Podcast - http://www.levelingup.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter - https://twitter.com/ericosiu   ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

    How To Think About Investing In Long Term NFTs

    Play Episode Listen Later Oct 7, 2021 11:12

    In this video, I am going to talk about how to invest in long-term NFTs, the benefits, the community, and why is it important to have a long-term mindset! TIME-STAMPED SHOW NOTES: [00:00] - Introduction [00:48] - Eric's NFT collection [01:41] - Why Eric decided to invest in "Bored Ape Yacht Club" [02:09] - BAYC Roadmap Activations [03:29] - The BAYC Community [04:59] - Eric talks about VeeFriends [06:14] - The benefits of having these VeeFriends Tokens [07:44] - CryptoPunks - The very first NFTs [09:06] - Buy things with long term values [09:39] - Short term mindset is equal to short term money [10:32] - Outro   —— ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/    ►Follow Eric on Instagram: https://www.instagram.com/ericosiu/   ————   Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/   Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.   Connect with Eric Siu: Growth Everywhere Podcast - http://www.growtheverywhere.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter https://twitter.com/ericosiu   ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

    Reaction to The Pandora Papers (Entrepreneur's POV)

    Play Episode Listen Later Oct 5, 2021 10:19

    In this episode, Eric is going to talk about the Pandora Papers. Know what is the social relevance of it, does it affect you, and why you should always think critically.  TIME-STAMPED SHOW NOTES: [00:00] - Introduction [00:14] - Defining the Pandora Papers [01:20] - Eric's thought about this [02:06] - Think about the incentive [03:59] - Why are they rich in the first place? [05:33] - Off-shore companies isn't illegal [07:19] - Tax Avoiding and Tax Evasion is illegal [08:47] - You should always think critically [09:37] - Outro —— ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/    ►Follow Eric on Instagram: https://www.instagram.com/ericosiu/   ————   Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/   Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.   Connect with Eric Siu: Growth Everywhere Podcast - http://www.growtheverywhere.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter https://twitter.com/ericosiu   ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

    TikTok Just Hit 1B Monthly Active Users (But Does It Have Long Term Potential?)

    Play Episode Listen Later Sep 30, 2021 6:41

    In this episode, we are going to talk about how TikTok hit 1 billion monthly active users and what this means from a business perspective. I also talk about TikTok vs. YouTube and why I believe YouTube is better in the long term. TIME-STAMPED SHOW NOTES: [00:00] Introduction [00:16] Breakdown of the numbers and how much TikTok influencers are making [01:39] Benefits and drawbacks of TikTok [02:26] Why focus and diversification is important to success for TikTok influencers [03:19] Why YouTube is still king [04:40] YouTube is the way to go for long term success [05:59] Outro   ——   ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/    ►Follow Eric on Instagram: https://www.instagram.com/ericosiu/   ————   Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/   Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.   Connect with Eric Siu: Growth Everywhere Podcast - http://www.growtheverywhere.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter https://twitter.com/ericosiu   ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

    How I'm Building a Path to $100M in Annual Revenue

    Play Episode Listen Later Sep 28, 2021 10:48

    Thanks for tuning in to Leveling Up! On today's show, Eric shares how he is building a path to $100 million in annual revenue through his various businesses, which are all built around the philosophy and mission to level up the world and empower others to do so too. You'll hear why he buys other agencies and prioritizes upskilling and educating his employees. Eric also lets us in on why he has chosen to invest in MicroAquire, what the pre-built terms are that have created trust in his business, and why he believes that long term growth is created by looking at mission, vision, and values. Tune in today to hear more!  TIME-STAMPED SHOW NOTES: [00:37] The different businesses Eric has: Single Grain, Clickflow, the Leveling Up education products, and the marketing school he runs with Neil Patel,  [02:35] How everything is built around the philosophy and mission to level up the world.  [03:00] How Eric's businesses work to further the message of leveling up the world, and empowering others to do so too.  [03:12] The gamification of life and how the world's most successful people have businesses. [03:56] Why they buy other agencies: to use their capabilities and to learn and train leaders. [04:43] Their view to upskill their own employees and make education available to others. [05:18] How life and business are about resource management.  [05:57] The pre-built terms that have created trust  [06:37] Why he has chosen to invest in MicroAquire, the Zillo of mergers and acquisitions.  [06:57] His current focus on deal flow and allocating a GM to all of his businesses. [08:24] Why you should think about the offers you are putting together and read $100M Offers by Alex Hermozi. [09:45] How long term growth is created by looking at mission, vision, and values. [10:18] An invitation to reach out and share your $100 million business ideas with us.    Resources From The Interview:     Leveling Up The Regret Minimization Framework     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain   Clickflow   $100M Offers Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

    6 Secrets They Don't Tell You About Building Wealth

    Play Episode Listen Later Sep 24, 2021 11:59

    The wealthy aren't wealthy because they're good at saving. They're wealthy because they know how to make their money work for them. In today's episode, Eric provides six great tips on how the wealthy build wealth. From reinvesting profits to using money optimally, there are many ways to grow your nest egg. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:20] Sometimes, wealthy people keep secrets, but today, we are telling you some of them. [00:37] Businesses are there to help stakeholders, so it's important to reinvest back into the business. [02:05] Decide what kind of business you want; taking profits out slows growth. [05:26] Think about how to put your money to optimal use.  [05:37] Mindset matters, so work on it! [07:14] Mentorship and masterminds are great spaces for you to grow. [07:44] Think about the tax advantages you can try to get.  [08:46] Saving isn't going to get you anywhere; reframe it as investing. [09:58] There's a difference between wealth accumulation and wealth preservation. [10:28] Your offer matters a lot, so make sure you stand out.  [11:26] That's it for today!   Resources From The Interview:     Noah Kagan     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

    How I Went from Minimum Wage to Millionaire - and How You Can Too

    Play Episode Listen Later Sep 23, 2021 14:41

    Today I'm going to talk about how I went from earning minimum wage to being a millionaire and how you can do the same. In this video, I present a timeline of my career progression and share my experiences throughout my journey from my first job in a warehouse, to my college job as tech support, to becoming a CEO and chairman. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:53] - Job Timeline [03:10] - Digital Marketing Journey [04:15] - First Marketing Jobs [07:00] - Advice and Thinking for Yourself [07:22] - Starting My Own Consultancy and Side Hustles [09:00] - VP Position [10:40]  - Taking over a Company [13:10] - Growing Enterprise Value [13:42] - Leveling Up over Time —— ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/    ►Follow Eric on Instagram: https://www.instagram.com/ericosiu/   ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/   Leave some feedback: What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.   Connect with Eric Siu: Growth Everywhere Podcast - http://www.growtheverywhere.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter https://twitter.com/ericosiu   ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

    Intuit's $12 Billion Acquisition of Mailchimp - Lessons All Entrepreneurs Should Learn

    Play Episode Listen Later Sep 18, 2021 10:39

    In this video, I discuss Intuit's recent $12 billion acquisition of Mailchimp and what this means for entrepreneurs and businesses everywhere. I cover some bootstrapping lessons and key takeaways from the acquisition that everyone can use to level up their own businesses. TIME-STAMPED SHOW NOTES: [00:00] - Intro  [00:27]- What is bootstrapping?  [01:35] - Incentives and risk/reward [03:15] - Think in decades [04:04] - Mailchimp's origins, making mistakes, and saying no [05:52] - Leveraging the power of peer groups [07:30] - Culture is everything [09:00] - Final thoughts [09:38] - Outro ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer   ►Start and grow your own agency: https://try.consultingschool.io/growt...   ►Follow Eric on Instagram: https://www.instagram.com/ericosiu/   ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digit... Leave some feedback: What should I talk about next?   Please let me know on Twitter - https://twitter.com/ericosiu    Enjoyed this episode? Let me know your thoughts and please be sure to subscribe.   Connect with Eric Siu: Growth Everywhere Podcast - http://www.growtheverywhere.com/ Marketing School Podcast - https://www.singlegrain.com/marketing... Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ Twitter https://twitter.com/ericosiu ►Subscribe to my Channel: http://youtube.com/subscription_cente...

    Free Marketing: How Firstbase Generated 80M Twitter Impressions That Led To Mega Customers and Financing From a16z

    Play Episode Listen Later Aug 9, 2021 24:37

    Today's guest is Chris Herd, the CEO and founder of Firstbase which is an all-in-one SaaS platform for the supply and management of assets and equipment to remote workers. After founding a remote financial technology company, Chris discovered the challenges of having a remote team which led him to found Firstbase. Since late 2019, the company has now raised over $15 million, a lot of which can be attributed to Chris's presence on Twitter. Today he explains how he managed to generate 80 million Twitter impressions in the space of a year and how he has used the platform as his primary acquisition channel, as well as a great tool for building relationships with key decision-makers at some of the biggest investment companies and venture capital firms in the world. Tuning in you'll hear Chris's advice on what type of content to share, the importance of consistency, the role of spontaneity, and how to inspire conversation through the platform. Chris also shares some profound insight into the future of remote work or ‘remote living'. Hear some practical advice on remote work that most people wouldn't know about and find out which companies are doing it really well. TIME-STAMPED SHOW NOTES: [00:14] An introduction to today's guest Chris Herd, CEO and founder of Firstbase. [01:09] Some of Firstbase's marquee clients. [02:04] Chris's background and what makes him different from other founders. [02:59] How the challenges he faced having a remote team led him to found Firstbase. [03:59] How Firstbase is making money. [04:34] How quickly the company has grown and how much money it has raised. [05:20] Some of the core challenges they faced scaling the company. [06:13] The role of Twitter in building distribution. [07:54] How Chris achieved 80 million impressions through his tweets in the last year.  [08:54] Chris's advice on how to market your business through Twitter. [09:51] How Twitter has benefited Firstbase. [11:21] What Chris's cadence is like on Twitter and the role of spontaneity.  [12:28] The two most important data points to Chris and what they say about the future of work.  [14:25] The role of in-person connection in the remote work playbook post-pandemic. [15:51] How Chris is recruiting the best people right now through Twitter and Flocknet. [18:09] Practical remote work advice that most people wouldn't know about. [19:08] Companies that are doing remote work really well. [20:12] Remote work playbooks available online. [20:56] A business tool Chris's recommends: Figma. [21:38] Insight into the size of Chris's sales team and thoughts on whether or not they should be co-located. [22:47] Chris's must-read book: No Rules Rules. [23:35] The most compelling thing that he's watched, read or listened to: Loki. [23:55] How to get in contact with Chris.   Resources From The Interview:   Firstbase  Remotive AngelList  Flocknet  Zapier  GitLab    Darren Murph  Figma  Miro  Mural Must read book: No Rules Rules  Project Hail Mary  Loki   Chris Herd on Twitter   Chris Herd on LinkedIn   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram    

    The Dentist that Built a 32,000 Member Community Which he Leveraged into Scalable Revenue

    Play Episode Listen Later Aug 2, 2021 22:39

    The Dentist that Built a 32,000 Member Community Which he Leveraged into Scalable Revenue Today's guest is Dr. Glenn Vo. Not only is he a practicing dentist who used his dentistry and entrepreneurial skills to build a multimillion-dollar practice, but he is also the founder and CEO of Nifty Thrifty Dentists, a dental company that connects dental professionals with other dental companies through discounts and deals. In this episode, he explains how he built a 32,000 member community on Facebook and leveraged it into scalable revenue. Find out how Glenn only works two days a week, why all of his other revenue streams have much more potential than his practice, and the importance of having the right ‘why'. As the author of the book Industry Influencer, Glenn is passionate about helping people to become industry influencers in their fields and build their own empires. Tune in to find out discover the importance of creating a platform, how to go about building a community, and what mistakes to avoid. Find out how to go about pursuing other revenue streams that may be available to you, and level up from being a practitioner to becoming an entrepreneur in your field! TIME-STAMPED SHOW NOTES: [00:15] An introduction to Glenn Vo as founder of Nifty Thrifty Dentists. [01:08] Glenn explains how he enjoyed Leveling Up and how his life mirrors Eric's. [01:45] Why Glenn wanted to do more than just be a dentist. [02:28] What Glenn has in terms of assets and what his empire looks like. [03:05] Glenn's passion project of helping people level up in their fields and why he wrote his book Industry Influencer. [03:55] How to level up from being a just practitioner to being an entrepreneur.  [05:26] The importance of having the right ‘why'. [06:05] Why all of Glenn's other revenue streams have much more potential than his practice.  [07:26] How Nifty Thrifty Dentists makes money, and the importance of having a platform. [09:18] How he created the Facebook group and the importance of community and networking.   [11:06] How long it took him to grow the Facebook group membership.  [12:22] The number one flaw that people make when they're trying to create a side gig: doing everything themselves.  [13:32] Glenn's long-term plan for his practice and his other businesses.  [15:22] Why Glenn hires community managers or moderators based on their personalities and not their experience. [16:56] Glenn's favorite business book: Atomic Habits. [17:27] What habit-stacking is and how it has changed Glenn's life. [20:50] Glenn's favorite business tool: Voxer [21:49] How to connect with Dr. Glenn Vo.  Resources From The Interview:   Dr. Glenn Vo Nifty Thrifty Dentists  Denton Smiles Dentistry Facebook Group: Nifty Thrifty Dentists   Leveling Up  Industry Influencer Must read book: Atomic Habits    Voxer Dr. Glenn Vo on Facebook    Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram    

    How Finimize Founder Max Rofagha Quickly Built An Email Community of Over 1M Subscribers

    Play Episode Listen Later Jul 26, 2021 23:32

    Today, Eric talks to Max Rofagha, the founder of Finimize, a newsletter that makes news from the world of finance so simple that anyone can understand it and become their own financial advisor. Max shares how he came up with the idea, how he originally started a website, and why he adapted it to a newsletter. In this episode, he provides some insight into the timeline of the business, how the company makes money, and how, in a short space of time, this email community has grown to over one million subscribers. Tuning in, you'll hear his thoughts on paid ads, how he goes about finding the best writing talent, and why he hires analysts, not journalists. Find out Max's thoughts on the creator economy and where he sees it going, as well as the trends he's excited about in this space. To hear some tips on helpful books and resources Max uses to level up his own skills, and insight into where he sees opportunities in the creator economy and the world of business in general, tune in today!    TIME-STAMPED SHOW NOTES: [00:15] Intro to Max Rofagha and Finimize [01:06] Some background into Max's career before Finimize. [01:54] Where the Finimize headquarters are and how Max works remotely.  [02:51] Max explains what led him to start a newsletter and how he came up with the idea.   [05:26] How Finimize makes money: brand stories, premium subscriptions, licensing of content. [07:19] How much subscriptions cost. [07:32] The timeline of the business from when it started until now. [07:52] Insight into how Max has grown the business and his thoughts on paid ads.  [09:52] How he finds the best writing talent and why he hires analysts not journalists.  [11:57] How Max's career led him from e-commerce to finance, and insight into his future plans. [14:12] Max's thoughts on the creator economy and where he sees it going: a surge in tools to empower the creator.  [16:40] Tools or trends he's excited about in this space. [18:13] Max's favorite business books. [20:55] Max's favorite business tool: Notion.  Resources From The Interview:   Max Rofagha on Twitter Finimize  MicroAquire    Bloomberg by Bloomberg  Who Is Michael Ovitz?   Deep Work  The Snowball   Notion  Roam Evernote   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram    

    How LitePink CEO Lori Harder Is Building A Rosé Seltzer Empire

    Play Episode Listen Later Jul 19, 2021 33:54


    Today's guest is Lori Harder, a self-made millionaire, bestselling author of A Tribe Called Bliss, and the top-rated podcast host of Earn Your Happy and co-host of Girlfriends & Business. She is also in the process of building a new empire as the founder and CEO of LitePink which is the best tasting low-calorie, low-sugar premium rosé wine seltzer, created to help you drink and connect better. Lori sheds some light on how growing up in a conservative religious community influenced her career path and helped her to realize that “Your environment is stronger than your willpower.” She explains how her career in the fitness industry, and then personal development, led her to her current venture. Discover how LitePink works and makes money, why they're selling direct to the consumer, and how Lori has uniquely found investors that have something to offer beyond just money. Lori explains the company's marketing strategy, the value of surveys, and why they are contracting out instead of hiring in. Hear about her continued work in retreats and masterminds, and her new podcast Girlfriends & Business. Tune in today for helpful advice on how to work with a spouse or partner, and create the right environment for your business to level up!  TIME-STAMPED SHOW NOTES: [00:13] An Introduction to Lori Harder. [01:00] Lori's career and background. How growing up in a small religious community led her to realize that environment is stronger than willpower.  [03:53] Lori's background in the fitness world and how her desire to help people change led her to personal development. [05:52] How LitePink came about: How she wanted to help women connect with each other and create meaningful experiences.  [08:13] How Lori raised $2 million, completely female funded.  [08:31] The process of creating an “obsession-worthy” product. [10:19] How LitePink works and makes money: Selling direct to consumer, cutting out the distributor, going the e-commerce route, and using their investors' own platforms. [12:49] The value of smaller influencers with smaller audiences.  [14:08] Insight into LitePink's strategy and marketing avenues.  [15:48] Lori discusses her new podcast: Girlfriends in Business. [18:22] Lori's role in hosting retreats and masterminds, and how she is shifting her career under the LitePink umbrella. [19:28] How Lori's team is structured and why she has contracted a marketing company instead of hiring in-house.  [21:45] Importance of explaining your communication style, and being clear about your needs in business. [22:45] Mistakes to avoid when working with a partner or spouse. [26:57] The best business advice Lori can give: to have a specific conversation about how to communicate.  [28:36] Lori's take on peer groups / Masterminds: They are the fastest ways to accelerate your business trajectory. [32:02] Lori's favorite book and business tool. Resources From The Interview:   Lori Harder LitePink Lori Harder on Instagram LitePink on Instagram A Tribe Called Bliss    Lori Harder's Busy Girl Healthy Life Cookbook    Earn Your Happy Girlfriends & Business   Must read book: Believe IT: How to Go from Underestimated to Unstoppable     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    


    He Went From E-commerce & Course Creator to 8 Figure Software Entrepreneur + Millions of Followers

    Play Episode Listen Later Jul 12, 2021 23:06


    Today's guest is Kevin David a software entrepreneur and content creator who started off in e-commerce and now owns multiple eight-figure businesses. He made his first YouTube video just over four years ago and has now been viewed more than a billion times across different social media platforms, where he shares his expertise on e-commerce and gaining financial freedom. Tuning in today, you'll hear how he first achieved success in e-commerce, transitioned into e-commerce software, and how he started all three of his software companies from the ground up. He explains how he was able to shift his mindset by surrounding himself with good people and filling his head with great books, of which he provides a number of examples. In this episode, find out why Kevin pays his CEOs so much, how he developed his social media content strategy, and how he built up his email list. As someone who has perfected the art of leveling up, Kevin is full of profound advice, so tune in today!  TIME-STAMPED SHOW NOTES: [00:43] Kevin share's his journey as an entrepreneur and the concept of ‘the second mountain'.  [02:30] How Kevin consolidated his e-commerce businesses so he could focus on software. [03:39] He talks about how he started all three of his software companies from the ground up. [05:14] How he made the transition from e-commerce to teaching, to software. [06:59] The books that helped him on his journey: The Lean Start Up, Measure What Matters.  [08:41] Why he pays his CEOs so well and the importance of incentivizing.  [10:52] How he adjusted his mindset through what he reads and surrounds himself with. [12:33] The importance of having a thick skin when it comes to creating online content. [13:47] A breakdown of his social media following across the different platforms, and the importance of a big email list. [15:07] Some insight into his content strategy and how he formulated it.  [16:17] How he has built his email list: Spending money on ads. [17:14] Thoughts on Miami vs Vegas for business: you want to live somewhere that makes you happy. [19:04] Kevin's favorite business book and business tool.  [22:15] How you can contact Kevin and information about his podcast.    Resources From The Interview:     The Second Mountain    JungleScout   The Lean Start Up Must read book: Measure What Matters   Books by Paul Graham  Books by Sam Altman  Books by Andrew Chen    Shoe Dog   John Doerr Ted Talk: Why the Secret to Success is Setting the Right Goals Gary Vaynerchuk Basecamp The Kevin David Experience (Ninja Podcast) Kevin David on YouTube  Kevin David on Instagram Kevin David on Twitter Kevin David on Facebook  Kevin David on TikTok  Kevin David on Pinterest    Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram


    What to look for in an M&A Deal

    Play Episode Listen Later Jul 7, 2021 5:31

    Today we are going to talk about what to look for in an M&A deal!

    Fanduel for Esports - How Esports One Is Growing Rapidly at 20-40% MoM In A Hot Industry

    Play Episode Listen Later Jul 5, 2021 26:12

    Today's guest is Matt Gunnin, the CEO and Co-Founder of Esports One which is the first real-time fantasy platform that makes watching esports competitive. He explains how he came up with the ingenious idea to gamify watching esports, how Esports One works, and how it's different from traditional fantasy platforms. Tuning in, you'll hear how it makes money, why retention is high, and why the concept seems to be working so well. Find out how Matt is growing the business, the role SEO plays in this, and how Matt is using Clubhouse to open up new ways of innovation and help level up the industry. Matt also shares his views on NFTs, and how he sees them being incorporated into the arena of esports. For all this as well as a sneak peek into the future of the platform and its upcoming games, tune in today! TIME-STAMPED SHOW NOTES: [00:36] Some background into the games Matt has played and is still playing. [01:12] What Esports One does, how it's different from traditional fantasy platforms, and how it makes money. [03:03] How users put together their own lineups and the types of additional predictions they can make. [05:53] How the business is growing with the trend of esports. [08:52] Current and upcoming games on the platform.   [09:10] What they're using to grow the business apart from word of mouth and Discord. [10:35] Matt's experience of being an early user of Clubhouse.   [14:30] How Matt is using Clubhouse to connect with people outside of esports and help the industry grow. [16:43] Matt's views on NFTs and the importance of their utility. [20:26] Where people can go to find out more about NFTs.  [21:23] Thoughts on buying CryptoPunks. [22:42] Matt's favorite business books and business tools.  [25:21] How to find Matt online.  Resources From The Interview: Esports One Discord Esports on Clubhouse  Esports NFTs on Clubhouse Awesome NFT on Github CryptoPunks   Must read book: The Infinite Game The Hard Thing About Hard Things American Kingpin   Monday Notion Coda Protaton The Hacker News   Digit  Pitch  Raindrop Esports One on Twitter  Esports One on Instagram   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram    

    Questions You Should Be Asking The Other Team

    Play Episode Listen Later Jul 2, 2021 6:23

    Today we are going to talk about the questions you should be asking the other team!

    Simple 5-Step Mergers & Acquisitions Checklist

    Play Episode Listen Later Jun 30, 2021 5:35

    Today we are going to talk about Simple 5-Step Mergers & Acquisitions Checklist!

    How Creator-Investor Garry Tan Leveled Up His Fund From $7M AUM to $770M AUM

    Play Episode Listen Later Jun 28, 2021 35:20


    Today's guest is Garry Tan from Initialized, a company that focuses on investing in high potential software startups at the seed stage and earlier. From starting with $7 million in assets under management, his company has grown to the point where it currently has over $770 million, and they're starting to create over $100 billion in market value. He's invested in companies such as Coinbase, Opendoor, Flexport, Rippling, Patreon, Ro, and more. Even though Garry has established a name for himself as one of the world's best venture capitalists, today on Leveling Up, he explains why he still thinks of himself as an engineer and designer first. As an investor and partner at Y Combinator, he discusses the influence of Paul Graham on his career and how he learned to be a founder. Tuning in, you'll find out what questions Garry asks before he invests, how people who want to grow venture capital funds find him, and why angel investors should have a portfolio of at least 20 to 30 companies. Hear about how he chooses which companies to invest in, how he helps those companies level up, what the greatest achievements and failures of his career have been, and the importance of taking chances on things that are not ‘hot'! TIME-STAMPED SHOW NOTES: [00:15] An introduction to Garry Tan and his background in investing.  [01:10] Why Garry sees himself as a creator first, not an investor. [02:45] Garry explains how he gets deal flow: Go after communities of people who are builders.  [04:25] The influence of Paul Graham and Y Combinator on Garry and how he learned to be a founder.  [07:21] What the typical breakdown is of the exits of Initialized's standard funds. [09:58] How Garry chooses which companies to invest in: taking chances on things that are not ‘hot'.  [12:28] Garry talks about one of Initialized's biggest wins. [13:25] The top questions Garry asks when deciding which companies to invest in. [14:22] How the company progressed from a fund of $7 million to a fund of $230 million. [15:47] Garry explains how people who want to grow venture capital funds find him. [18:33] How he looks at high valuations and why angel investors should have a portfolio of at least 20 - 30 companies.  [23:14] What his job as an investor looks like and how he helps the companies he's invested in get to the next stage.  [25:12] How he creates content for his youtube channel. [27:26] Eric talks about his YouTube video creation process.  [28:07] How Garry gained 30,000 YouTube subscribers in November.  [29:06] How he structures his content and how often he posts. [30:00] How much time he spends on Clubhouse. [30:59] Insight into how his brand team works. [32:04] What Garry is currently reading and his favorite business book: Paul Graham: Hackers & Painters. [33:40] Garry's favorite business tool: Frame and Around   Resources From The Interview:   Initialized  Y Combinator  Paul Graham   Brian Armstrong on LinkedIn Ro Garry Tan on YouTube Clubhouse    A Few Lessons for Investors and Managers From Warren Buffett   Seeking Wisdom: From Darwin to Munger  Must read book: Hackers & Painters  Zero to One  Founders at Work   Frame  Around  Garry Tan on Instagram Garry Tan on Twitter   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram    


    How to Fail During an M&A Integration

    Play Episode Listen Later Jun 25, 2021 6:26

    Today we are going to talk about 'How to Fail During an M&A Integration?'

    How to Source M&A Deals

    Play Episode Listen Later Jun 23, 2021 4:28

    Today we are going to talk about How to Source M&A Deals?

    AdSkills' Justin Brooke Talks About Book Funnel Secrets While Eric Talks About The Path To Leveling Up

    Play Episode Listen Later Jun 21, 2021 23:38

    Today's episode of Leveling Up is a little different as AdSkills Founder Justin Brooke and our host Eric Siu interview each other. Justin has a wealth of experience in the advertising industry, having run an agency for years. In addition to founding AdSkills, he is also known for generating millions of clicks in a day, and his crowning achievement of sourcing 17,000 leads in one day. Tuning in today, you'll hear about AdSkills, how it is different from other marketing training companies, and how Justin uses book funnels to successfully acquire customers. Justin also provides some practical tips for anyone out there who wants to write a book and use the book funnel method. Eric talks about the concept of seeing life as a video game and discusses what he's learned through the process of writing and publishing his book Leveling Up. Tune in to hear how he managed to generate $65,000 in book sales in a few hours and also provides a valuable growth hack tip for using Non-Fungible Tokens to grow your email list.  TIME-STAMPED SHOW NOTES: [00:41] Justin Brooke, Founder of AdSkills, introduces himself in 30 seconds. [01:18] Eric Siu introduces himself in 30 seconds. [02:16] Justin talks about AdSkills; how it is different from other marketing training companies and how the business model works. [04:23] How Justin uses book funnels to acquire customers. [05:17] Eric provides some background into self-liquidating offers. [05:40] Justin explains how he makes a profit using this method and how long it usually takes. [08:41] In response to coach and consultant pretenders being called out on Clubhouse, Justin explains some of his credentials and achievements that prove his authority in his field.  [10:57] Justin explains how someone who wants to use the book funnel method can get started. [12:07] Justin's favorite marketing tools right now: Zoom, AdEspresso, Revealbot, and Flick. [13:47] Justin introduces Eric for his podcast audience. [14:51] Eric talks about the concept of seeing life as a video game and leveling up.  [15:40] Eric gives a growth hack tip for people building an email list: Non-Fungible Tokens as a giveaway.  [18:07] What Eric learned in the process of completing his book Leveling Up. [19:12] How Eric managed to generate $65,000 in book sales in a few hours. [20:37] The most impactful book Justin's ever read: The Ultimate Sales Bible. [21:23] The most impactful book Eric's ever read: The Hard Thing About Hard Things. Resources From The Interview:   AdSkills  48 Hour Books  ShipOffers Zoom AdEspresso Revealbot Flick   Leveling Up   Leveling Up Bulk    The Ultimate Sales Bible    The Hard Thing About Hard Things  Justin Brooke on LinkedIn Justin Brooke on YouTube   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram    

    M&A Transaction Structures: Asset Sale vs Stock Sale

    Play Episode Listen Later Jun 18, 2021 3:49

    Today we are going to talk about M&A Transaction Structures: Asset Sale vs Stock Sale!

    Top 16 Questions To Ask During M&A Due Diligence

    Play Episode Listen Later Jun 16, 2021 5:42

    Today, Eric gives a rundown of the core questions you should be asking during the due diligence of mergers and acquisitions and the implications of each question. Tuning in, you'll find out how to ascertain what discounts you can negotiate, what assets you could potentially exclude from the sale, what hidden risks you may be taking on, and if the company's profitability and future potential are worth the price. This episode will help you decide whether or not you want to acquire a business and negotiate a better price. TIME-STAMPED SHOW NOTES: [00:33] The first question you should ask during mergers and acquisitions: Why are you interested in exploring the sale? [00:45] Question two: What are your plans with the money? [01:11] Question three: Who are the A-players on the team? [01:30] Question four: What does your marketing and sales engine look like?  [02:02] Question five: What other assets do you have? [02:27] Question six: Who would be staying long term with the company? [02:39] Question seven: Who is at the cap table? [02:50] Question eight: What is your trailing 12 months revenue and trailing 12 months profit? [02:58] Question nine: What has your growth rate been over the last three years? [03:09] Question 10: Who are your competitors? [03:14] Question 11: Do you have any customers that account for more than 10 percent of revenue? [03:29] Question12: What is the customer life-time value? [03:42] Question 13: What is the churn rate of employees, customers, and revenue? [03:56] Question 14: How many customers do you have right now? [04:01] Question 15: If it's a service business, what capacity are you at? [04:21] Question 16: What is your marketing stack or sales stack? [04:28] Question 17: If it's a dev team, what languages are you using? [04:35] Question 18: What growth opportunities exist? [04:43] Question 19: What are your core capabilities or core focus?  [05:09] Let Eric know in the comments if he has missed any questions and subscribe.   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

    How Toucan Co-Founder and CTO Shaun Merritt Hacked the Art of Language-Learning

    Play Episode Listen Later Jun 14, 2021 13:58

    Today's guest is Shawn Merritt the co-founder and CTO of Toucan, a Chrome extension that allows you to learn a new language while you browse the internet. Shaun, together with his other co-founders, found a way to level up the existing habits that people already have by creating a chrome extension that allows users the opportunity to passively learn a language without taking any time out of their day. Tune in to find out how Toucan works, and how it is different from other language-learning platforms. Shaun gives us some insight into how the company was established and how it has grown and achieved a vast amount of success in just two years. Hear about their journey thus far, how they are monetizing this product, marketing it, and how they use advertising as a deeper form of learning through their ingenious “Own The Word” concept. TIME-STAMPED SHOW NOTES: [00:41] Shaun explains how he and his co-founders came up with the idea for Toucan. [01:29] How Toucan works to teach people new languages passively without taking time out of their day. [01:58] How Toucan is different from other language-learning platforms. [02:54] How it launched, people's reactions to it, and how they grew and monetized it. [04:12] A case study example of how to use Toucan.  [05:05] The most common languages used and requested. [06:08] Insight into the different difficulty settings and how it adapts as you learn.  [06:57] How Toucan works as a passive form of engagement to enable people to progress quickly. [07:42] How they make money through premium features. [09:00] How they use advertising as a deeper form of learning through their ‘Own the word' concept.' [09:33] How partnerships with advertisers work. [10:09] How are they growing through word of mouth, ‘own the word', and partnerships.  [11:35] The grand vision for Toucan: To find ways to teach other things passively too. [12:07] Shaun's favorite business tool Obsidian, and favorite business book Thinking in Systems. [12:56] Bonus question: Where Shaun gets his information from. Resources From The Interview:     Toucan Obsidian  Must read book: Thinking in Systems Shaun Merritt's email     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

    How To Make The Most of Twitter

    Play Episode Listen Later Jun 11, 2021 4:50

    While Twitter may be old, it is one of the places where some of the smartest and most successful people in the world engage with each other, and it is one of the most helpful social media platforms that exists today. In this episode, Eric gives us some tips on how to make the most of it. Tune in to hear about the power of Twitter advanced search, how to use tweet storms, other best practices, and even formatting tips, to help you level up your Twitter reach.  TIME-STAMPED SHOW NOTES: [00:19] Why Eric believes Twitter is one of the most helpful social media platforms today. [00:52] The first tip: how to benefit from Twitter advanced search. [01:48] How you can make use of tweet storms.  [02:31] Why Eric would choose Twitter over blogging if he was starting today. [02:44] Why you should post links in the comments instead of the tweets. [03:16] Why you shouldn't just retweet, you should reply. [03:39] How to tag someone in a tweet so that it looks like a tweet and not a reply. [04:01] Formatting tip: how to create bullets instead of dashes. [04:14] Let Eric know if he missed anything, and subscribe. Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

    4 NEW Social Media Careers for 2021 & Beyond

    Play Episode Listen Later Jun 10, 2021 5:27

    If you're looking for a new career, this episode is for you! From TikTok to Snapscan, LinkedIn, YouTube, and Podcasts, there have been a lot of developments in social media recently, and these platforms have evolved to the point where there is a need to develop new roles. Today on Leveling Up, Eric gives a breakdown of four new social media careers for 2021 and beyond; roles that even Eric is currently trying to fill in his own business. To find out what opportunities exist for you, or what new roles you may need to establish in your company, tune in today! TIME-STAMPED SHOW NOTES: [00:22] Eric introduces the topic by mentioning some of the recent developments across different social media platforms.  [00:45] The first new role: native writers who are really good at creating content for one specific platform. [01:36] Short form video creator: for platforms like TikTok, Snapchat Highlights, YouTube Shorts, and Instagram Reels.  [02:20] Content refresher: Updating content that is performing well to improve SEO. [03:03] Thumbnail creator: YouTube Thumbnails are as important as headlines.  [03:59] The importance of having people dedicated to specific channels. [04:15] How to go about getting one of these jobs. [04:51] Don't forget to hit the subscribe and bell buttons. Resources From The Interview:   MrBeast   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram    

    Podcast Advertising Set To Reach $2B By 2023 - Here's What That Means For You

    Play Episode Listen Later Jun 9, 2021 5:05

    A recent report from the Internet Advertising Bureau indicates that US podcast revenues are skyrocketing and are projected to be at over $2 billion by 2023. Today on Leveling Up, Eric breaks down the most important points of this report. Tuning in you'll hear how the figures in this report relate to Eric's experiences in podcasting. Find out how brand advertising is approaching parity with direct response and what this means, which content genres are most popular among podcast advertisers, why D2C brands maintain the top advertiser category, and why bigger brands are now buying in. With the growth of the podcast industry and the low competition rates, discover what opportunities you may be missing in the podcast industry today.  TIME-STAMPED SHOW NOTES: [00:26] An introduction to the recent report by the Internet Advertising Bureau on the growth of podcast advertising revenue. [01:01] The types of sponsorships Eric gets for his Marketing School podcast. [01:46] Why mid-rolls are more premium than pre-rolls and post-rolls. [02:17] The most important shift: brand advertising is approaching parity with direct response. [03:07] News as the top content genre for podcast advertisers.  [03:32] Other points from the article relating to D2C brands as the top advertiser category and bigger brands buying in. [03:51] Eric's thoughts on the opportunities that exist in podcasting. [04:29] Don't forget to hit the subscribe and bell buttons.   Resources From The Interview:   U.S. Podcast Ad Revenues Grew 19% YoY in 2020; set to exceed $1B this year and $2B by 2023    Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram    

    Do Personality Tests Actually Work? (Insightful Data)

    Play Episode Listen Later Jun 8, 2021 10:36


    Today Eric discusses if personality tests are actually helpful from a business perspective. Tuning in you'll hear about his three favorite personality tests, how they work, and how they differ. Eric gives a breakdown of what these different tests have said about him and compares his personality test results to those of a team member, Noah. Eric explains how these tests can be used to help team members understand each other's strengths and weaknesses to work well together, as well as identify gaps that can be filled in with other personalities. Find out whether or not personality tests may be useful for your business and how to choose the one that's right for you. TIME-STAMPED SHOW NOTES: [00:21] Eric explains how personality tests are used in business. [00:55] The personality tests that Eric finds useful starting with Ray Dalio's PrinciplesYou test.  [01:55] Eric uses the PrinciplesYou test to compare his personality to a team member's personality. [04:04] How the test can be used to identify gaps and find team members with the right personalities to fill them.  [06:04] Another test that Eric recommends: The Predictive Index.  [06:16] How The Predictive Index shows you your key strengths and blind spots. [07:41] The StrengthsFinder test and how it compares to the other personality tests. [08:03] What StrengthsFinder says about Eric and Noah's personalities.  [09:37] Closing thoughts on why Eric thinks personality tests do actually work and the importance of choosing the right one. [09:56] Let Eric know in the comments if he missed any great personality tests, subscribe, and hit the bell button.  Resources From The Interview:   PrinciplesYou  The Predictive Index  StrengthsFinder   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram


    How Andy Fowler, CEO of Nutshell, Built a Successful Business in the Crowded World of CRM

    Play Episode Listen Later Jun 7, 2021 24:27

    How do you start a successful business in the heavily crowded world of CRM? Today on Leveling Up, we talk to Andy Fowler, Cofounder and CEO of Nutshell, a user-friendly sales automation CRM that helps sales reps win more deals with fast onboarding, powerful reporting, and 100 percent free support. He shares some insight into how the business was established, how they developed a reputable sales process for sales automation, and why they made their developers and engineers answer customer calls when they first started out. Tuning in, you'll learn why Nutshell is different from other CRMs and how, by listening to their customers, refining their product, and providing great service, they have grown into a successful company. Hear why they still make their product team members work with their support team and how they are managing to bring in more customers through helpful content than paid advertising. Tune in to discover how Nutshell has grown to the point that they are bringing in more than five million dollars in ARR, and the future plans for the company, including the launch of Nutshell Marketing! TIME-STAMPED SHOW NOTES: [00:16] Introduction to Andy Fowler, Cofounder and CEO of Nutshell. [00:57] How Andy met his Nutshell co-founders in high school. [01:43] How Nutshell started out of the need for a CRM product for a friend's business.  [03:41] Find out how Nutshell is different from the other CRMs out there: being easy to use. [04:29] Why their reputable sales process for sales automation sets them apart. [07:14] Nutshell's new product: Nutshell Marketing. [07:52] Nutshell's number of customers, number of employees, and current ARR. [09:29] How Nutshell competes in the crowded space of CRM through listening to customers, refinement, and great service.   [10:39] Some frameworks for customer development: why they make members of the product team get involved with the support team to hear directly from customers. [12:16] Nutshell's marketing strategy: how they are bringing in more customers through helpful content than paid advertising.  [15:05] Why they chose a free-trial offering over freemium. [16:50] How they raised five million dollars and the long-term vision for the company. [18:43] Where the company was at year three when most companies start making a profit. [20:21] How Andy is getting better as a CEO by delegating the stuff he can do well. [20:52] Andy's favorite business book, The War of Art, and business tool, Google Sheets.  [22:52] Who can benefit from Nutshell: a sales team that takes many months to close a deal. Resources From The Interview:   Andy Fowler on Twitter Nutshell  Google Sheets  Hammer Spoon   Must read book: Leveling Up The War of Art     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter    

    What Is The Peter Principle? (and How To Avoid It)

    Play Episode Listen Later Jun 4, 2021 4:59

    Today we are going to talk about the Peter Principle and how to avoid it.

    Book Review - 7 Powers (and How I'm Using for My Businesses)

    Play Episode Listen Later Jun 3, 2021 12:37

    Today we are going to talk about the book 7 Powers and how I'm using it for my businesses. 

    Why Companies Should Allow Side Hustles

    Play Episode Listen Later Jun 2, 2021 5:13

    Today we are going to talk why companies should allow side hustles

    How to Hire A-players Consistently With This Simple Hack

    Play Episode Listen Later Jun 1, 2021 4:33

    Today we are going to talk how to hire A-players consistently with this simple hack.

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