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In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition can be beneficial in inspiring you to take action, and how similar content may hit differently depending on the stage you find yourself in. Tune in for some guidance and insights if you're creating content for the long term.   TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Why We Repeat The Same Things. [00:56] Focus on a reason why you may repeat some of the same things in your content. [01:16] How repetition can be beneficial because you often don't take action the first time. [02:36] How the same content may hit differently depending on the stage that you're in. [03:41] The importance of getting the fundamentals right. [03:59] That's it for today! [04:11] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2332, we talk about how the biggest problem with AI content is that it is often duplicated or plagiarized. We explain how Neil's team experimented with a variety of different AI content generation tools and the degree to which the content was problematic. Tune in for some helpful tips on how to generate articles that are undetectable by AI output detectors! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: The Biggest Problem With AI Content. [00:33] How Neil's team has experimented with different AI content generation tools. [01:06] The degree to which the content was duplicated or plagiarized. [01:29] The rapid rise and fall of an affiliate site that used all AI content. [01:43] Why being generic is better than being specific when it comes to creating AI content. [01:58] How to generate articles that are undetectable by AI output detectors. [04:00] Final words of caution. [04:19] That's it for today! [04:24] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro GPT-2 Output Detector Demo   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how marketers are spending their money on podcasting, and the value of video, among other helpful insights on how to level up your content in 2023. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How to Level Up Your Content In 2023. [00:50] Why we are going to see more companies becoming media companies? [01:26] How you can use AI tools to improve your content [02:09] The two ways marketers are spending a lot of money on podcasting. [02:56] The value of creating video content. [03:36] A tool that Eric recommends when using AI to make content. [04:27] Maximising your reach by repurposing content for different channels or platforms.  [05:31] That's it for today! [05:36] How you can stay up-to-date with Marketing School podcasts. [05:57] Go to https://marketingschool.io/ for more resources! Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Hubspot Hubspot Podcast Network The Hustle GPT-2 Output Detector Demo   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels for acquisition and talk about the value it offers for both B2B and B2C. Tune in to find out whether or not YouTube is worth your efforts if customer acquisition is your main goal. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Is YouTube Organic Good For Customer Acquisition? [00:40] A breakdown of the top channels for acquisition in order. [01:03] How YouTube works for both B2B and B2C. [01:34] How Andrew Henderson generates leads through YouTube for Nomad Capitalist. [02:13] The decrease that Neil has seen in YouTube viewership because of its last adjustment. [02:29] Shorts versus longer videos for acquisition. [03:48] What you can learn by looking at competitors in your space.  [04:14] That's it for today! [04:19] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Nomad Capitalist   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Leveling Up Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2310, we share our stories of sabotage from our years in business. You'll hear our biggest mistakes and lessons, as well as our take on focus, leverage, and expanding too quickly! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How to sabotage your business. [00:24] Sabotage stories from our extensive business experience. [00:44] The biggest mistakes Neil made in his business career. [02:14] The importance of maintaining focus. [03:13] The biggest lesson Eric has learned thus far. [03:42] The danger of expanding too fast. [05:32] That's it for today! [05:43] Go to marketingschool.io for more resources based on today's topic.  Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2309, we look at the importance of storytelling in marketing. It may be the oldest, but it's still the most effective marketing strategy. Today we break down what makes it so effective and how to use it most effectively. Tune in for a few examples of good storytelling and resources to deepen your knowledge on the topic. TIME-STAMPED SHOW NOTES: [00:21] Today's topic: The importance of storytelling in marketing. [00:27] The effectiveness of the age-old marketing technique: storytelling. [00:53] How to use storytelling effectively. [01:28] Examples of effective storytelling. [02:38] The frameworks of good storytelling. [03:43] Check out neilpatel.com/about for an example of storytelling for B2B. [04:03] That's it for today! [04:15] Go to marketingschool.io for more resources based on today's topic.   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Pixar Storytelling: https://www.amazon.com/Pixar-Storytelling-Effective-Pixars-Greatest/dp/1717736408 Storyworthy: https://www.amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/dp/1608685489   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2308, we discuss the tools we use to track our marketing. The answer is more simple than you think! Tune in to find out what companies are getting wrong when it comes to tracking their marketing and how to strike the ideal tracking balance.  TIME-STAMPED SHOW NOTES: [00:20] Today's topic: what we use to track our marketing. [00:25] Our simple approach: Google Analytics and Data Studio. [00:44] What companies are getting wrong when it comes to tracking their marketing? [01:19] How to optimize tracking with Supermetrics. [01:49] Why we use different tools for social tracking. [01:55] The ideal tracking balance. [02:41] That's it for today! [02:51] Go to marketingschool.io for more resources based on today's topic. Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Google Analytics: https://analytics.google.com/ Data Studio: https://datastudio.google.com/ Supermetrics: https://supermetrics.com/   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2307, we share some of our strategies for finding amazing content topic ideas. We break down how to optimize simple tools like vidIQ, Quora, Google, and your own website analytics. Tune in to discover how best to stay current! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How to find amazing content topic ideas. [00:25] How to use vidIQ's daily ideas feature. [00:55] Quora as an idea-finding strategy. [02:15] How to get ideas using the simple google search strategy. [02:40] How to use your website analytics to generate ideas. [03:15] That's it for today! [03:27] Go to marketingschool.io for more resources on today's topic!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro vidIQ: https://vidiq.com/ Quora: https://www.quora.com/   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2306, we share our LinkedIn growth hacks for you to expand your network in 2023 and beyond. You'll discover how to get engaging comments on your posts when you should be posting, as well as what type of content is more likely to go viral. Tune in to learn the unorthodox secrets of the LinkedIn algorithm, from carousel posting tips to keeping people on LinkedIn and more. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: LinkedIn growth hacks! [00:27] How to get engaging comments on your LinkedIn posts. [01:03] Unorthodox secrets of the LinkedIn algorithm. [01:23] Why it's best to comment, then like. [02:04] Leaving people on LinkedIn. [02:22] What LinkedIn's reach is based on. [02:50] Why short sentences are preferable. [03:05] A neat carousel posting tip! [03:29] The recommended amount of engagement. [03:52] The optimal time to post. [04:13] The reach of personal posts. [05:36] That's it for today! [05:40] Go to levelingup.com/founders to sign up for our founders' mastermind in February 2023. Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sign up for our founders' mastermind: levelingup.com/founders   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2305, Neil and Eric highlight the things that messed up your marketing. Not every campaign is going to succeed. In fact, the unfortunate reality is that most will fail. If you want to reduce your failure rate, however, you must focus on the fundamentals. If you are frustrated that your marketing strategy isn't working, this is the episode for you! Tuning in today, you'll learn how to fine-tune your leadership, zero in on the right problems, build a team that will lead you to success, and more. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Here's What Messed Up Your Marketing. [00:26] Unpacking the biggest challenge for every marketing campaign: people. [01:24] Why do the best people know how to focus on the right problems? [02:21] Tips for building a successful marketing team. [03:05] What Chamath Palihapitiya says about building teams on the Lex Fridman Podcast. [03:18] That's it for today! Don't forget to rate, review and subscribe! [03:22] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Chamath Palihapitiya on the Lex Fridman Podcast Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2304, Neil and Eric share 10 marketing tips that actually work! If you missed episode #2303, go back and take a listen. We broke down five fail-proof marketing strategies, from going live on social to hosting community-building events and more. Today, we take a look at how you can repurpose content, upsell existing customers, and optimize your conversion rate. Tune in for five more marketing tips that always work!  TIME-STAMPED SHOW NOTES: [00:20] Today's topic: 10 Things That Always Work in Marketing: Part 2. [00:36] Views are better than no views: how to repurpose your content. [01:25] The power of in-person customer visits. [02:13] Tactics for generating more revenue from existing customers. [03:17] How to optimize your conversion rate by making small changes to your offer. [04:01] Win-win ways to leverage your partnerships. [05:35] That's it for today! Don't forget to rate, review and subscribe! [05:40] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silver lining. The five pieces of marketing advice that we share in this episode, from going live on social to hosting community-building events and more, are guaranteed to see returns, even when times are tough. Stay tuned for Part 2! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: 10 Things that Work in Marketing: Part 1. [00:48] Why we recommend hosting dinners for your clients and prospects. [01:27] How going live on your social platforms can get you more views. [02:22] The importance of community building through small events. [02:54] Ways you can benefit from attending conferences. [04:10] How to leverage short-form webinars focused on value delivery. [04:42] That's it for today! Don't forget to rate, review and subscribe! [04:49] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2302, we discuss how Airbnb's brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb's strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine marketing has delivered a strong rate of return. Tune in as we unpack why this is the case and explain how honing in on creating an amazing product or service is the best way to win in the long run. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Airbnb's “Brand vs Search” Bet Pays Off. [00:26] Major changes Airbnb has made to its marketing strategy in recent years. [01:08] Why relying on brand marketing rather than SEO is a good move. [02:18] The demand creation that comes with brand marketing. [03:28] How to leverage things like search and social while focusing on your product. [03:47] That's it for today! Don't forget to rate, review and subscribe! [03:50] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today's Episode:   ‘Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working' Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where the company will be headed in the future. If you want to hear our thoughts on the matter, and why we think betting against Elon is foolish, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Where We Think Twitter is Going in the Long-Term. [00:29] Elon Musk's short time in charge so far and the changes thus far. [00:46] Looking at Elon's amazing track record with different projects. [01:22] Questions about the new features that Elon has proposed for Twitter. [02:14] What would success look like for Twitter and Elon? [03:19] The prioritization of interesting and helpful products. [04:18] Elon's work ethic and his history with companies like SpaceX. [05:02] Why we are still fans of the work that Elon does! [05:47] That's it for today! [05:53] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Elon Musk  MrBeast  SpaceX    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that might help you improve for 2023. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:22] Today's topic: Eric's Content Plan for 2023. [00:38] Explaining the concept of content remixing. [02:19] Conferences in the new year, and the benefits we have seen doing this 2022. [02:49] Why you do not have to follow the trends from the content kings. [03:20] That is it for today! [03:27] Go to https://www.marketingschool.io for more resources. Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Logan Paul MrBeast   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to optimally use these new technologies. Tune in to learn more about how to leverage AI writers by giving them better prompts, focusing on shorter sections, and using them to update your content. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How We Have Been Leveraging AI Writers. [00:25] Examples of the AI writing tools that we have been using. [00:53] Why Neil likes to leverage AI writes for shorter sections. [02:36] How to structure your prompts for the best results from your AI. [04:31] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [04:32] To apply to our Founders Mastermind, visit https://www.levelingup.com/founders! [04:48] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode:   Jasper Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   [If this episode is about NFT then add this below - just change to black font:] "The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"   Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In this episode, Kimberly Moffit shares her TikTok journey and what she learned to get a million subscribers. Find out what are the Key Things you should do to grow your account on the platform! TIME-STAMPED SHOW NOTES: [00:00] - Kimberly Moffit's thesis on The Emotional Psychology of Entrepreneurs [01:50] -  What Kimberly Moffit Learned from her Youtube Journey [02:46] - Why Kimberly Moffit thinks TikTok is the Future [03:50] - Content Creation's Quality vs Frequency [05:17] - 3 Key Things You Should Do to Grow Your TikTok To 1M Subs [05:40] - 1. What is important to your audience? [06:50] - 2. Why does your expression matter? [07:34] - 3. How to meet your audience's needs? Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

In episode #2259, we talk about why we are doubling down on speaking in 2023. With the shutdowns of the pandemic, in-person events took an obvious knock, and it has been so nice for us to return to some exciting conferences since things have opened up. Tune in to hear the top reasons that we still love speaking in front of the right audience! TIME-STAMPED SHOW NOTES: [00:21] Today's topic: Why We're Doubling Down On Speaking in 2023. [00:25] Ramping up after the quiet period of the last two years. [00:45] Creating brand awareness and connecting with your ideal audience. [01:16] Repurposing content across channels, while building relationships. [02:27] Having fun at events while networking! [02:53] We all want to hang out with people who are working hard and doing cool things. [03:12] That's it for today! [03:15] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro HubSpot Inbound     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2251, Erik Rivera talks about how to grow a media company. He owns a holding company of pet businesses and he has recently opened up a handful of websites which he has transformed into media companies. In this session from the Leveling Up Founders Event in Beverly Hills, he talks about this entire process. Tune in to find out about the different frameworks he uses to build authority media sites in less than 12 months! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Erik Rivera on How to Grow a Media Company. [00:45] The three frameworks that Erik uses to build authority media sites in less than 12 months. [00:55] An introduction to the topical authority framework and how it works. [01:34] How to find the keywords to create your content around. [02:59] Other tools to help you finalize your roadmap to being an authority on your subject. [03:30] Why you should publish your content all at the same time. [04:20] An introduction to the digital PR framework. [05:04] How to find trending topics to intersect with the topic you cover. [05:25] The value of running a data-driven survey. [05:38] How to find and reach out to journalists that cover your topic [06:05] Find out more about the Leveling Up Founders Event at live.levelingup.com. [06:36] That's it for today! Don't forget to rate, review, and subscribe! [06:43] Go to https://marketingschool.io/ to learn more!   Links Mentioned in Today's Episode:     Erik Rivera   Ahrefs  Keyword Insights Clearscope Surfer SEO Google Trends BuzzSumo PollFish  Muck Rack lemlist  Find out more about the Leveling Up Founders Event at live.levelingup.com  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In this episode, Vanessa Lau shares her secrets about how she successfully built her Youtube Channel with over 600,000 subscribers. Find out how these tips and tricks can help you grow your Youtube exponentially! TIME-STAMPED SHOW NOTES: [00:00] - How  Vanessa Lau built her Youtube Channe [01:22] - How to make your videos on Youtube get recommended more [01:40] - How AB Testing can help your Youtube Channel grow [02:49] - Is longer videos on Youtube better than shorter one? [03:55] -  This trick will increase your watch time and Adsense revenue! [05:00] - This new update on Youtube Shorts will help your long-form videos! [06:06]  - Youtube is the most valuable platform, Here's why!       Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

In episode #2233, we talk about how generative search will change marketing forever. Advances in the machine learning and artificial intelligence fields are now truly being felt on the ground, and one of these branches is clearly in generative search. Tune in to hear some of our thoughts on these possibilities and how marketing will be affected in the near future. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How Generative Search Will Change Marketing Forever. [00:28] The conversation that sparked this episode. [01:53] What will change in the realm of content creation with these advances? [02:49] Why you should start playing around with this technology now. [03:30] That's it for today! [03:24] Go to https://www.marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Runway ML on Twitter  Descript  StableDiffusion Subreddit    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2226, Neil and Eric talk about the three reasons why your lookalike audience isn't converting. Tune in to learn how to reduce ad fatigue, narrow your focus, and use a more hard-sell approach to help you convert your lookalike audience! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: 3 Reasons Why Your Lookalike Audience Isn't Converting. [00:25] Why you need to narrow your focus to optimize conversion rates. [00:48] Learn how ad fatigue could be affecting your conversion rates. [01:18] How to use a more hard-sell approach with your lookalike audience. [02:00] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [02:06] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2225, Neil and Eric discuss the number one benefit of joining a mastermind that nobody talks about. The most common advice when doing a mastermind is that you shouldn't do business with your peers. Tune in to learn why this isn't always true and how to choose a mastermind that will help you network and grow your business! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: The #1 Benefit of Joining a Mastermind Nobody Talks About. [00:30] How masterminds can help you network. [01:02] How to know when you should do business with your peers in a mastermind. [02:58] Advice on how to choose a mastermind that will help you grow your business. [03:20] Sign up for our mastermind at https://www.live.levelingup.com.  [03:27] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [03:33] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   YPO yWhales Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2223, Neil and Eric discuss 7 modern marketing tools that will make your life easier. Tune in to learn about the best new tools to help you organize your swipe files, collaborate with clients, create content faster, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: 7 Modern Marketing Tools That Will Make Your Life Easier. [00:30] How Foreplay will help you organize your swipe files. [01:01] Save time on boring tasks with UiPath. [01:18] Learn about the free conversion benchmarking tool, Varos. [01:43] Discover Ubersuggest's new free writing tool. [02:07] Use Motion for better collaboration. [02:49] Why Lemlist is a great tool for automating your outreach and cold emails. [03:24] Learn about a great alternative to Loom and other organizational tools.  [04:02] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [04:07] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode:   Foreplay UiPath Varos Ubersuggest Motion Lemlist Bubbles Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2217, Neil and Eric talk about what the best marketing leaders do. Any good marketer knows that what works for your competitor, won't necessarily work for you, which is why you need to use all the tools at your disposal to continually experiment and find what is most effective for your context. Tune in today as we discuss what the best marketing leaders do and how their unique skill sets allow them to find what works for their company. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: The Best Marketing Leaders Do This. [00:30] Why the best leaders are extremely data-driven. [01:27] Delegation as a skill and why you need to master it as a leader. [01:54] Why the best marketing leaders are also world-class recruiters? [02:44] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [02:54] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [02:57] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2214, Neil and Eric talk about whether the best marketing hires are going to be remote going forward. The COVID-19 pandemic has supercharged the remote working trend, but where do we stand now? Tune in as we discuss the future of remote work, the benefits of going hybrid, and how your offerings affect the type of talent you can attract for your business. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Are The Best Marketing Hires Going To Be Remote? [00:38] Our thoughts on Apple's decision to return to work. [00:53] Why we believe the future is hybrid. [01:38] Why offering 100% flexibility attracts the best marketing hires. [03:32] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [03:36] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2212, Neil and Eric talk about why the riches are not in the niches. A lot of marketers like to advise that you should find your niche and focus on that. The only problem is that this strategy puts a cap on your potential to grow. Tune in to learn how to avoid this rookie error, and find out what you should be focusing on instead! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Why the Riches are NOT in the Niches (Beginner Mistake). [00:25] Why focusing on a niche is limiting and what you should prioritize instead. [00:43] Why total addressable market (TAM) is such an important indicator. [01:34] A reminder of what type of businesses this advice applies to. [03:54] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [03:59] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2211, Neil and Eric talk about why Clubhouse failed and what marketers can learn from it. During the COVID pandemic, when millions were confined to their homes, Clubhouse experienced a surge in popularity. But what has happened to the platform since then? Tune in as we discuss some of the critical errors they made and how marketers can avoid making the same mistakes! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Why Clubhouse Failed and What Marketers Can Learn From It. [00:25] Clubhouse's biggest error: they limited how users could gain value from it. [01:02] How this caused a shortage of content creators. [01:11] What you can learn from this as a marketer. [01:26] Why marketers should focus on the things that will produce value for customers long-term. [02:08] What Google Trends demonstrates about Clubhouse's ability to adapt (or not adapt). [03:41] The ROI that Eric has gotten from Clubhouse and what the platform still has to offer.[04:31] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [04:43] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode:   Clubhouse Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2210, Neil and Eric talk about 7 actionable lessons every marketer can learn from Warren Buffett. If there's one thing anyone can take away from Warren Buffet's teachings, it's that you should focus your energies on long-term success, not short-term profit. We break down some of his most prescient pieces of advice, why they are so accurate, and how marketing can implement these lessons in their overall strategies for long-term success. Tune in to learn about the power of long-term thinking, why you need to nail it before you scale it, and how Warren Buffet's lessons have helped us become better marketers! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: 7 Actionable Lessons Every Marketer Can Learn from Warren Buffett. [00:25] The power of compounding interest and long-term thinking. [01:08] Why you should always be skeptical of anything that seems too good to be true. [01:55] The advice “Be greedy when others are fearful, and be fearful when others are greedy” and how it applies to marketing.  [02:41] Why you should never risk your reputation or your integrity for the sake of revenue. [03:55] The importance of focus and why you shouldn't try to do everything. [05:12] The benefits of uncertainty and why focusing on building an amazing company and delighting your customers pays off in the long run. [06:19] The concept of a strike zone and how it applies to marketing. [07:02] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [07:03] Check out https://www.marketingschool.io/jobs to see our job postings or advertise jobs that you have available! [07:15] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2209, Neil and Eric talk about why every marketer should listen to earnings calls. We've gained a ton of insight from listening to earnings calls and it's had a sizable impact on our marketing strategies. They give you the opportunity to learn about your competition, like what's working and what's not, in marketing. Tune in to learn more and discover great resources for delving further into this topic! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Why Every Marketer Should Start Listening to Earnings Calls [00:25] Some of the insights you can gain from listening to earnings calls. [01:05] Our resource and newsletter recommendations that help you look ahead as a marketer. [01:56] Words of advice from Warren Buffet and Charlie Munger. [02:32] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [02:33] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [02:44] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode:   Finimize Grit Capital Newsletter Quill Intelligence Brian Feroldi on YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.       Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2208, Neil and Eric talk about how to hire good SEO freelancers. Throughout our careers, we have had to hire our fair share of SEO freelancers. Tuning in you'll hear about the lessons we've learned from the hiring process. We discuss how to identify whether someone will deliver what they claim they will, why you need to be patient and communicate clearly with new hires, and share our recommendations for great resources that will help you find the best SEO freelancers! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How to Hire Good SEO Freelancers. [00:25] How to identify SEO freelancers on job sites and follow up with their employers. [01:34] The concept of a role scorecard and how to implement it. [02:51] Book and newsletter recommendations for tips on hiring. [03:09] Why you need to be patient when hiring new freelancers. [03:29] The importance of being clear with your expectations. [03:52] Crucial questions to ask potential candidates to determine whether they will deliver high conversion rates.  [04:56] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [04:58] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [05:07] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:     Who: The A Method for Hiring   SEO Notebook Newsletter SEO Fomo Newsletter Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2207, Neil and Eric talk about why product market fit is important for marketers. There is a common misconception that marketing can solve all your product issues. The truth is that marketing amplifies the product you already have, which is why product market fit is essential for getting the most out of your marketing strategy. Tune in as we break down this crucial relationship and how it impacts your ROI! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Why Product Market Fit is Important For Marketers. [00:25] A brief overview of product market fit. [00:50] How product market fit impacts your ROI. [01:18] Why having an excellent product is so important for marketers. [01:47] Why marketing won't solve your product issues. [02:44] The importance of a good NPS score. [02:57] Why SaaS companies should keep an eye on their retention rates. [03:07] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [03:09] Check out https://www.marketingschool.io/jobs to see our job postings! [03:21] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

It's about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony Robbins and Peter Diamandis. In this episode, we learn more about his noble mission and what, precisely, is included in Fountain's transformative health plans. We discuss the most exciting medical breakthroughs of today and how Fountain intends to bring these breakthroughs to the general public. Rob shares his background and explains how his upbringing informed his value system, like his priority for preparation and the value he gleans from challenges that arise.  Tune in to find out more about the potential of insurance to create sustainable change and prevent disease, not withholding, of course, Fountain's approach to marketing. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Interview with Robert Rossiter, CEO of Fountain Health Insurance. [00:29] The transformative health plans Fountain Health provides. [00:37] The value of preventative healthcare. [01:19] Rob shares his background in insurance. [01:56] The tests involved in preventative healthcare. [02:19] How Fountain Health applies the concept of convergence to its mission. [03:33] Rob's specialty in insurance and what led him to Fountain Health. [04:38] Fountain Health Insurance's core offering.  [06:09] How Fountain enables companies to provide employees with premium healthcare. [07:37] How they aim to bring healthcare breakthroughs to the general public. [07:59] The competitive cost of Fountain Health Insurance. [08:41] The types of companies Fountain is currently working with. [09:46] The apparent lack of competition leaving Fountain at the cutting edge of preventative wellness insurance. [10:27] What Rob is most excited about in terms of health trends and breakthroughs.  [11:29] Fountain's plan to extend outside of the States. [12:15] Fountain's approach to marketing. [13:11] The value Rob gleans from the challenges he's faced along his career path. [14:43] How his upbringing informed his value system. [16:07] Rob shares his favorite business or personal growth books. [17:20] The marketing opportunity Tony Robbins' book Life Force has provided for Fountain Health. [18:17] The importance of preparation. [19:12] How self-employed individuals can gain access to Fountain Health Insurance. [20:13] A recap of the medical tests covered by Fountain Health. [21:06] Find out how to reach Fountain Health! [21:19] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [21:25] Go to https://marketingschool.io/ to learn more! Links Mentioned in Today's Episode:   Robert Rossiter on LinkedIn Fountain Health Insurance Fountain Life   The Future Is Faster Than You Think   Levels   Never Split the Difference Personal Power Life Force   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com   Quick Sprout    Growth Everywhere Single Grain   Twitter @neilpatel    Twitter @ericosiu

In episode #2205, Neil and Eric talk about 7 copywriting hacks for high-converting copy. Despite the rise in video content, text on the page continues to have a uniquely high impact on conversions. So it's important for you to create engaging copy that sells your product! Learn how you can use your website to convert readers into customers by writing intriguing headlines, leveraging your data, incorporating testimonials, and much more!  TIME-STAMPED SHOW NOTES: [00:25] Today's topic: 7 Copywriting Hacks for High-Converting Copy. [00:28] An overview of what we mean by high-converting copy. [00:38] How comparisons can help you increase conversion rates. [00:57] The concept of anchoring, and how to implement it by breaking down how you are providing a better deal than your competitor. [01:21] Why you should be incorporating stellar testimonials. [01:43] How to address all the potential objections people may have to buying your product. [03:03] Use your company data to back up your claims. [03:32] How to optimally write your headlines and encourage followers to read further.  [04:26] Think about how your writing can be entertaining.  [05:02] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [05:05] Check out https://www.marketingschool.io/jobs to see our job postings! [05:16] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:     Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2204, Neil and Eric discuss a sneaky YouTube growth hack that you probably haven't heard of before. Most social media platforms have introduced a live function over the past few years, but not everyone has given much thought to how you can optimally use it. We discuss how we've seen this application being used to great effect, and what this could mean for your social media channels. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: A Sneaky YouTube Growth Hack That You Probably Haven't Heard Of. [00:25] How to use the live feature to grow your YouTube channel. [01:23] How to apply this growth hack to other social media platforms. [01:46] Why your content needs to be amazing for this strategy to work. [02:56] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [03:01] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2203, Neil and Eric discuss whether your agency should white label its work. There are plenty of benefits to white labeling your work, especially when you're starting out. There are also a handful of great companies that make it easier than ever to start the process. Tune in to find out whether white labeling is right for you! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Should Your Agency White Label Its Work? [00:25] A quick overview of white labeling and how it works. [00:37] The benefits of white labeling, especially when you're starting out. [01:01] How white labeling is like a higher form of affiliate marketing. [01:36] Our recommendations for pursuing white label partners. [02:10] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [02:16] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Boostability GoDaddy Disruptive Advertising White Label IQ MarketHire Betterly Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2202, Neil and Eric talk about why they are speaking at live conferences again. There's nothing that quite beats that in-person connection. Tune in to learn about the hidden benefits of speaking at live conferences, from acquiring customers to further establishing your brand! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Why Neil & Eric Are Speaking At Live Conferences Again. [00:27] Why nothing beats the in-person connection you get at a live event. [00:46] How speaking establishes you as an authority in your field. [00:58] Why it's one of the best ways to generate customers in the B2B sector. [01:28] Why it's all about catching people at the right time. [02:06] The deeper relationships you can form at these events. [03:26] The benefits of speaking at an event where there are more established figures than yourself. [04:28] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [04:38] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2201, Neil and Eric ask how many marketing channels one person should focus on. As a marketer, it's easy to feel like you need to be a jack of all trades, especially if you're working at a young startup. But once a company gains more resources they have the option of allowing marketers to narrow their focus. Not only is narrowing your focus a great way to grow, but it also solves a lot of problems. Tune in to learn why you should not just do that with your business, but with your marketing as well. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How Many Marketing Channels Should One Person Focus On? [00:25] How you should distribute your marketing employees once you are able to grow and scale your team. [01:13] The downside of trying to be a jack of all trades as a marketer. [01:33] Why a good leader should ensure his marketers aren't overburdened. [02:23] Why being focused allows you to grow and how to extend that to your marketing team. [02:30] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [02:32] Check https://www.marketingschool.io/jobs to see our job postings! [02:46] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2200, Neil and Eric ask whether you should invest in others or yourself. One of the biggest benefits of investing in yourself is that you have much more control and insight into your investment. Tune to learn about Neil and Eric's investment strategies, and why investing in themselves continues to pay off, time and time again. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Should You Invest in Others or Yourself? [00:25] Neil gives an overview of his investments. [01:43] Learn what the number one performer in Neil's portfolio has been. [02:01] An overview of the two levels involved when you invest in your own business. [03:41] Why investing in your education is a crucial component of investing in yourself. [04:35] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [04:41] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2196, Neil and Eric talk about how to get 344,654 organic impressions on a single Linkedin post. Tune in to hear a breakdown of Eric's post on whether you should try to measure everything in marketing, like how he framed his questions and how he structured his post. We discuss why the post performed better on LinkedIn than on other platforms, why asking questions generated interest and broadened its organic reach, and how to generate similar engagement in other posts. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How To Get 344,654 Organic Impressions On A Single LinkedIn Post. [00:28] Learn about Eric's post on whether you should try to measure everything in marketing. [01:08] Why this post performed much better on LinkedIn than on other platforms. [02:51] How asking questions of your audience helps you generate interest, conversation, and comments. [04:42] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [04:46] Check https://www.marketingschool.io/jobs to access our free jobs board!  [05:00] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Eric's LinkedIn Post: Should you try to measure everything in marketing? Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2195, Neil and Eric talk about the only two things your company needs to focus on during this recession. When a recession hits our first instinct is often to focus on cutting costs. But there are other ways to survive a recession, and even thrive. Tune in to learn how to shift your focus to generating income, fostering growth, and succeed in the current economic climate. TIME-STAMPED SHOW NOTES: [00:20] Today's topic:  The ONLY Two Things Your Company Needs To Focus On During This Recession. [00:29] Why generating income should be your main focus during a recession. [00:55] Why marketing tends to be cheaper during a recession. [01:19] The importance of focusing on profitability during an economic downturn. [02:53] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [02:58] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2194, Neil and Eric talk about their plans for Inbound 2022, and how to make the most of live events. Learn about the annual Inbound conference hosted by HubSpot, where Neil and Eric will both be speaking this year, what topics they'll be covering, and how to make the most of conferences and other live events!  TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Neil & Eric's Inbound 2022 Plans (How To Make The Most Of Live Events). [00:29] Learn about the annual Inbound conference where Neil and Eric will both be speaking this year. [01:09] How Neil and Eric typically prepare their teams for Inbound and other similar events. [01:38] Why conferences are expensive and how to get a high ROI. [02:10] How to make the most of an event where you are speaking. [02:35] Learn about the dinner that Eric will be putting together for Marketing School. [03:19] Neil shares the topic of his talk on how to navigate the changes in social and search algorithms. [04:25] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [04:27] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August!  [04:39] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   INBOUND 2022 Neil Patel at INBOUND 2022 Eric Siu at INBOUND 2022 Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2193, Neil and Eric talk about Apple's sly move into ads. Apple has always been vocal about prioritizing privacy, and its update in 2021 had a huge impact on how Facebook was able to collect data and target advertising. Tune in to learn how Apple shaped the public narrative to suit their needs, their move into the advertising space, and why this feels inevitable. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Apple's Sly Move Into Ads. [00:40] How Apple's changes to their tracking system impacted advertising on Facebook. [01:25] How Apple has guided the public narrative to suit their agenda. [02:00] How Apple fits into the advert ecosystem. [02:46] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [02:52] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what gets measured, gets managed'. Yet, in the current era of information overload, it's more important than ever to be selective in what you measure. Tune in to learn how to identify what you should be measuring, and why you shouldn't mistake activity for progress! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Should You Measure Everything? [00:36] The premise behind the phrase ‘How to Fail at Marketing: Measure Everything'. [01:10] The metrics you should focus on when you're measuring. [02:14] The concept of analysis paralysis. [03:19] Why large organizations can afford to conduct more measuring. [03:57] Check https://www.marketingschool.io/jobs to see our job postings!  [04:06] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [04:13] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram's one billion plus users, this is a very low statistic. Compared to most other social networks, LinkedIn is craving content, so we say: give it to them! Learn more about posting consistently and encouraging engagement through your comments section, plus so much more, in today's show! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How to Win at LinkedIn. [00:25] Two tips for winning at LinkedIn: firstly, post consistent content. [01:15] Secondly: encourage people to leave engaging comments on your posts. [02:14] Eric shares an example of how comments boosted impressions on one of his posts. [02:52] How you can let the LinkedIn algorithm work for you; take advantage of organic reach. [03:37] That's it for today! Don't forget to rate, review and subscribe! [03:39] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2190, we talk about how we batch our content. Depending on whether it's long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time and put out content more consistently. Tuning in, you'll gain some insight into these processes and find out why we believe that, if you're not batching your content, you're making a huge mistake! You won't want to miss this episode. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How We Batch Our Content. [00:25] How Neil batches his content, from blog posts to videos and podcasts. [01:11] Why we think you're making a big mistake if you're not batching your content. [01:45] The benefits of using a tool like Sprout Social to help you batch your content. [02:55] Why Eric believes that Tweets cannot be batched. [03:46] That's it for today! Don't forget to rate, review and subscribe! [03:48] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sprout Social   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, but translating all your content can be a challenging, time-consuming, and costly process. Tune in today, as we discuss the new platform Synthesia, its AI technology, and how it compares to manual translations. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How to Create Videos in 60 Different Languages Using AI. [00:25] Learn about the new platform called Synthesia for translating videos into different languages. [00:41] The biggest problem with Synthesia: it's not as good as manual translations. [01:05] An overview of Synthesia's market presence and offerings. [02:01] The promise of AI and why there is still a lot of development that needs to happen. [02:17] Why Synthesia is worth checking out, despite its flaws. [03:18] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [03:19] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August! [03:54] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode:   Synthesia G2 Reviews Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2182, Neil and Eric talk about how they would start from scratch today. While a lot of trends in marketing are continually evolving, there will always be a place for good content and engaging writing. Find out how we would approach our strategies for blogging, marketing, video creation, and more, if we were to start from scratch today! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How We Would Start From Scratch Today. [00:25] What Neil's experiences have taught him about entrepreneurship as a risky undertaking. [01:10] Why Eric loves what he's doing and why money isn't everything. [02:59] What Neil would do from scratch as a marketer to build his audience. [03:25] Eric's strategy for how he would focus on video if he were to start from scratch. [04:25] The important role that blogging and content writing still plays in marketing and exposure. [05:33] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [05:34] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August! [05:46] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2180, Neil and Eric talk about why it's better to share stories of your experiences than to give advice. Whenever you give someone advice you're taking a risk because you have no way of predicting the outcomes with 100% certainty. Sharing your takeaways from past experiences can be a powerful and effective way of empowering others to make their own decisions. Tune in as we discuss the risks and nuances of giving advice when to unpack your experiences, and more! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Why It's Better To Experience Share Than To Give Advice. [00:34] Why Eric prefers to experience share than give advice. [01:29] The risks of giving advice to someone. [02:22] Examples of instances where giving advice is helpful and why you should add a disclaimer. [03:34] How we approach recommendations on this podcast and why it's all backed up by reputable data. [04:03] The expression ‘strong view loosely held' and why it resonates with us. [04:27] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [04:34] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2179, we talk about the tidal wave of layoffs that has already begun. Looking to Michael Burry for some direction, we can see the signs of a recession, and no matter your personal experience of the current economic climate, we are all noticing the downturns in the markets, and the high rates of inflation. Tune in to hear about how this affects us as marketers! TIME-STAMPED SHOW NOTES: [00:23] Today's topic: The Layoff Tidal Wave Has Started. [00:30] Why market downturns are so closely related to layoffs. [00:49] What Michael Burry has said about the near future! [01:20] A few stats from around the world right now about staff cuts. [01:47] What marketers should be thinking about during a recession. [02:47] Why these layoffs have been a long time coming for many companies. [03:06] Examples of the heavy inflation we have been seeing. [03:28] Making the most of the opportunities of a recession.  [04:00] That's it for today! [04:01] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Michael Burry    The Big Short     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu