Podcasts about Airtable

Welcome back to another episode of School Counseling Simplified. Throughout April, we're featuring guest sessions with experts in the field, and today's episode is especially exciting. I'm joined by Laura Filtness, M.Ed., a seasoned school counselor with over 15 years of experience and a passion for using picture books to support young minds in elementary settings. Laura's belief in the power of storytelling shines through her work, and she's also the author of the upcoming book My Brain Is Like a Puppy, inspired by her beloved therapy dog, Boss. In addition to counseling, Laura teaches yoga and Pilates, assists clients in home organization through Help You Dwell, and enjoys tackling renovation projects at home. She currently lives in Knoxville, Tennessee, with her two dogs, Brooklyn and Bindu. In this episode, Laura shares why picture books are such an effective tool in school counseling, both for proactive lesson planning and reactive student support. She talks about how a sticky note with a book title and a few theme ideas often serves as her simple yet flexible lesson plan. Having two or three potential discussion directions in mind allows her to pivot based on how students respond. This approach gives students space to take ownership of the conversation while making lessons feel natural and engaging. Laura also opens up about the organization system in her counseling office. For years, she used topic-based book bins and included printed companion resources stored in large Ziploc bags. After relocating to a smaller portable office, she adapted by placing hardcover books on a bookshelf and keeping thinner paperbacks in bins. Her adaptable system ensures that everything is accessible and categorized by topic for ease of use during lessons. We also dive into the logistics and philosophy behind running book clubs. While Laura prefers not to hold small groups during lunch, she makes exceptions depending on the group's purpose. For example, a community-building group might work well during a “lunch bunch,” but more skills-based work is best saved for a designated small group time. Laura uses both chapter books and picture books and recommends series like those by Jory John, Todd Parr, Brenda Miles, Michael Ian Black, and the Way Past series. She shares that Scholastic is a great source for ordering multiple copies of books and encourages creativity, like using different titles in a picture book series. Laura also supports teachers through book clubs at the grade level. She often gifts teachers with books, especially ones she finds at thrift stores, and partners with the school librarian to display themed books during staff meetings. Her collaborative approach promotes a school-wide culture of literacy and social-emotional learning. When it comes to building your book collection, Laura suggests tapping into your librarian's expertise by submitting a wishlist at the beginning of the year. She encourages the use of public libraries, which often allow you to request specific books. Other great sources include thrift stores, your counselor network, and the Dolly Parton Imagination Library, which offers families one free book per month for a year. While YouTube read-alouds are a decent backup, she stresses that nothing beats reading a book aloud in person. To keep track of her extensive book collection, Laura uses a cataloging system in Airtable. Inspired by Laura Driscoll, she created a searchable database of over 700 books organized by grade, topic, and type. This makes lesson planning more efficient and ensures she's covering a wide range of student needs. You can find links to her Airtable in the show notes! For new counselors who are just beginning to integrate books into their lessons, Laura offers encouraging advice: don't overthink it—just bring a book into your lesson and start asking questions. Prompt students with things like, “Have you ever felt this way?” or “What do you think the character learned?” Let students guide the discussion and make personal connections. If you've inherited a library, take inventory so you can assess which topics are covered and where you may need to grow your collection. Toward the end of the episode, Laura shares her journey of becoming a published author. She discusses the publishing process and the inspiration behind her new book My Brain Is Like a Puppy, a heartfelt project born from her experiences with her late therapy dog. She offers insight into what it's like to submit to literary agencies and the steps it takes to bring a story to life. Picture books, she notes, are typically around 600 words and should be thoughtful, concise, and meaningful. This episode is full of practical takeaways and encouragement for counselors looking to bring more creativity and connection into their lessons through books. Laura's insights make it clear that picture books aren't just for young children—they're powerful tools for every age. Connect with Rachel: TpT Store Blog Instagram Facebook Page Facebook Group Pinterest Youtube Connect with Laura: pawsitiveschoolcounselor.com  Big Book Database - Airtable Instagram  More About School Counseling Simplified: School Counseling Simplified is a podcast offering easy to implement strategies for busy school counselors. The host, Rachel Davis from Bright Futures Counseling, shares tips and tricks she has learned from her years of experience as a school counselor both in the US and at an international school in Costa Rica. You can listen to School Counseling Simplified on Apple Podcasts, Spotify, Google Podcasts, and more!    

Send us a textIt's fascinating how quickly the tech landscape evolves—platforms like Salesforce and Workday, once seen as trailblazing disruptors, are now being viewed as legacy systems, navigating the same kind of disruption they once caused. Innovations like object and graph databases have redefined what flexibility, connectivity, and user experience look like, giving rise to a new generation of platforms such as Notion, Attio, ClickUp, Monday.com, Airtable, and Smartsheet. These tools prioritize adaptability, intuitive design, and real-time collaboration, reshaping how businesses manage data and workflows. Within this new wave, Attio stands out as a modern CRM alternative built on a graph-first architecture, offering dynamic relationship tracking and a highly customizable interface. As companies seek lightweight, modular tools over rigid enterprise suites, the question now is not just how Attio compares to its competitors—but whether it represents the future of relationship management altogether.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Attio's capabilities. We covered many grounds, including where Attio might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Attio.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

#airtable #on2air #builtonair 4/8/2025 - BuiltOnAir Live Podcast Full Show - S22-E01 ___________________________ The BuiltOnAir podcast is a live weekly show highlighting everything happening in the Airtable universe. Check us out at BuiltOnAir.com/join. Join our community, join our Slack channel, and see what's happening. ------------------------ SPONSORED BY On2Air - Airtable Apps and Integrations to run your business operations in Airtable Start a free 14-day trial of On2Air Apps - https://on2air.com?via=podcast ------------------------ ___________________________ IN THIS EPISODE

#airtable #on2air #builtonair 4/15/2025 - BuiltOnAir Live Podcast Full Show - S22-E02 ___________________________ The BuiltOnAir podcast is a live weekly show highlighting everything happening in the Airtable universe. Check us out at BuiltOnAir.com/join. Join our community, join our Slack channel, and see what's happening. ------------------------ SPONSORED BY On2Air - Airtable Apps and Integrations to run your business operations in Airtable Start a free 14-day trial of On2Air Apps - https://on2air.com?via=podcast ------------------------ ___________________________ IN THIS EPISODE

On this episode of The AI Report, Liam Lawson sits down with Avi Hacker, founder of the AI Consulting Network and one of the most prolific solo operators in the AI world.Avi doesn't know how to code, but that hasn't stopped him from building a business powered entirely by custom GPTs, Airtable workflows, Make.com automations, and a relentless commitment to experimentation. He's automated everything from daily newsletters to podcast production and does it all without a technical team.This conversation dives into:How Avi scaled from law school grad to AI consultantWhy he operates like a 20-person team with zero employeesThe real cost of automation and what clients often misunderstandHow he built tools for LinkedIn growth, blog creation, and deep researchThe tech stack behind his daily content engineIf you're interested in the intersection of AI, automation, and solopreneurship, this is one to queue up.Subscribe to The AI Report:theaireport.aiJoin our community:skool.com/the-ai-report-community/aboutConnect with Avi:linkedin.com/in/avihackerChapters:(00:00) Building Anything Without Knowing How to Code(01:00) From Law School to AI Consultant(03:05) Starting the AI Consulting Network(05:12) What Clients Get Wrong About AI(07:00) Understanding Time ROI in AI Projects(08:14) Live Walkthrough: Automating The AI Report Newsletter(11:00) Building a Custom Workflow with Make and Airtable(13:20) Why He Doesn't Do One-Time Builds(15:00) The Internal Tools That Power His Growth(17:45) Working Like a 20-Person Team Using AI(19:14) Future Plans and Scaling the Business(21:00) Experimenting With AI Agents(23:00) Training AI-First Operators(25:00) Big Ideas, Small Teams, and the Power of Leverage(30:00) Explaining His Job to Non-Tech Folks(32:00) Where to Find Avi Online

Imagine turning casual event interactions into lifelong patient relationships.In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies at the heart of effective marketing. We'll cover the essential roles within an event team— the magnet, the messenger, and the connector—each playing a crucial part in generating and nurturing potential patients.We'll discuss hands-on tips for booth presentation and interaction strategy. Learn how captivating signage and engaging team activities can drive your booth traffic through the roof! This episode brings to light the importance of crafting messages that avoid clichés and resonate with potential patients. Discover key metrics to gauge your event's success and develop an adaptable, scalable marketing system that ensures no opportunity slips through the cracks.What You'll Learn in This Episode:Strategic steps for effective pre-event planning for dental practices.The pivotal roles each team member plays in a successful marketing event.Techniques for creating engaging, memorable booth experiences.Essential do's and don'ts to maximize your event's impact.The art of immediate lead follow-up and team evaluation post-event.Insights into metrics and tools for tracking and optimizing marketing efforts.Get ready to transform community events into powerful marketing victories—tune in now!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Sponsors:CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestackCallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.comOryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! thedentalmarketer.lpages.co/oryx‍Other Mentions and Links:‍People:Seth Godin‍Groups:Chamber of CommerceRotary Club‍Tools:EventbriteGoogle FormsJotformMailchimpActiveCampaignGoogle SheetsAirtableCareStackCallRailOryx‍Businesses/Brands:Invisalign‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: leveraging community events for maximum impact. This is gonna be the step by step guide to making an unforgettable impression. At local events and converting it into real growth. Now, community events aren't just about handing out freebies. They're a powerful system for relationship building, trust marketing, and establishing your practice as the go-to in the neighborhood.Seth Godin said, marketing is no longer about the stuff you make, but the stories you tell. But here's the kicker. To win at these events, you need more than a table and smiles. You need smart systems, a team with purpose and follow up that drives revenue. I cannot tell you how many times I've gone to events where I'm either just an attendee or I'm a vendor.it's almost like a pet peeve of mine where I see so many things going wrong. It feels like, oh man, this, employee who's hereis the wrong employee. You're doing the wrong things. You're just not feeling it. And you can see the mistakes.You can see almost the opportunities lost in every single minute almost,not just every single interaction, every single minute that they're there. So this episode. Definitely it's gonna be a, game changer for you because you're gonna realize a lot of things that maybe you've been doing wrong or a lot of things that you could be doing better.Now this is real data why this works. 43% of patients only visit the dentist once a year. 27% go twice a year. Events help turn rare visitors into loyal patients, okay? They see you, they talk to you, they engage with you, they interact with you. They're more likely to go with you. 59% of dental practices rely on front desk staff for marketing.Your team needs training to represent you well at community events, so it's not just like, Hey, let's all go out. The whole team has to go out. They need to be trained. 77% of patients prefer online booking, but only of practices offer it. So your event setup should promote real time scheduling.Don't let it get lost in the weeds where maybe you are booking people on the spot, maybe you have a specific software right, and you're booking them on the spot, on the iPad, and then you book them. And then you notice when you get back to the office, it's triple booked double book, and it's not cohesive.Don't lose people like that because I cannot tell you how bad it will be if you have to call that lead back and say, Hey, you know, the time you booked doesn't work. Can I put you in another time? First you gotta get them on the phone, try and find them, try and reach them, right? But you most likely will.And then from that point on, gotta convince them to, to change. So no email marketing, ROI is 44000%, It's huge. Capturing emails at events is high value. If you can capture phone numbers or even text them even better, right? So here's a step-by-step guide, step one. This is crucial pre-event planning.This is the foundation phase, so choose the right events 90 days in advance if possible. Easy breezy. How to do this. You look for events where your ideal patients already gather. You look at PTA meetings you hear word of mouth where they're going, they're doing.Farmer's markets, events in the Chamber of Commerce calendar and the rotary, club calendar, school health fairs. You just ask for events, right? A lot of apartment complexes have events, community center, senior homes. You can even use platforms like Eventbrite Facebook parent groups, Facebook groups in your community.And like I said, chamber of Commerce right now, here's a pro tip. If any of these events, you decide, Hey, I really want to go to them, try to attend first as a guest. Observe the crowd flow, the booth engagement and the vibe before you commit. And then you can go. A lot of the times in the ground marketing course, I teach you how to do this and how to actually get fantastic referrals and partnerships, but new patients without ever participating in an event.Meaning like without ever being a vendor, you're just there. But if you're like, oh my gosh, the booth engagement is fantastic, we gotta be here, we gotta support. Yeah, definitely continue to pursue that. Right now you wanna set clear measurable goals. So example targets. These are examples, right? I want to collect 75 emails or 75 contact information.I wanna book 15 appointments on the spot. On site, and I wanna generate 200 plus impressions in the community. That means 200 plus people know about us, we've handed out. Something specific to them, they know about us. And then now you wanna work backward from your goals. Reverse engineer. If your team can engage 20 people per hour, plan your booth design game, call to action accordingly.Okay? You wanna design it that way? It doesn't just happen that way. For example, let's just say it's a huge event and only one person's available and they're going, they're setting up, they're doing it all. They're at the booth, they're talking. right?You're not gonna get everything that you want. You're not gonna get 200 email contacts or contact information or 200 leads because it's just one person. So you gotta, adjust accordingly. Now, you wanna design portable activation kit. The whole system for this, the actual layout, pictures and everything is in the ground marketing course.Like I'm gonna tell you right now, you don't need flash. You need systems that trigger interaction and capture data. That's it. I've never been too over the top or over fancy with it. I've seen a ton of boots like that, and that's great. That's fantastic. But in this episode, you're gonna hear what's most important and what you need to invest more in on than being off lash right now.What you're gonna want in this portable activation kit is branded tablecloth and banners. With your logo, maybe a game if you like, right? Like a spin to win or a Plinko board. IPads with intake forms, It can have Google forms or jot forms or a signup sheet. I still do the signup sheet, but it's up to you, You can have the iPads with linked to your practice management software. I know Cares Stack and orx do it fantastically. Great booking portals on there. Then obviously lead magnets, right? Pre kids, dental, emergency guides, or all the freebies you want to give out that are in there, hygiene kits, information flyers, things like that.So that's step one. Okay? The pre-event planning Phase A, you're gonna choose the right events 90 days in advance, if possible, or just in advance, right? You don't wanna go on the calendar and say, oh, snap, there's an event tomorrow, let's make it happen. No. Take time to plan ahead. B, set clear and measurable goals crucial.Have to have measurable goals. Never once did I go out and say, let's just see how many people we sign up. No, in the moment, you're gonna be like, oh, you know what? This is not that good, or whatever. You're gonna get in your head and you're gonna just sign up. Five people. You gotta have clear, measurable goals and say, okay, you know what?From here we're gonna do 75, and that means you're gonna put in the work to get those 70 fives while you're there. Right? Be set. Clear measurable goals. See design a portable activation kit, like I told you, cable tablecloth, banners, maybe a chair if you like. spin the wheel, whatever freebies you wanna give out, and something to sign up people on.Okay, step two is the booth strategy. So make it magnetic. This step is all about stopping people in their tracks. Creating a magnetizing presence and turning curiosity into conversations. Most booths are background noise. Yours should be the events gravitational center. So what you wanna have is a solve a local pain point with words that actually work.I'm gonna give you three examples of what not to say anywhere in the booth. Hey, we're accepting new patients. No. That's so long ago. Don't ever use that again. Two, come get a free toothbrush. Nope, throw that out. Three. General and cosmetic dentistry. Throw that out. These are vague, they're overused, and they don't spark emotional or practical urgency.You want to craft micro messages that solve actual local problems. For example, could be a pediatric practice. You can say. Somewhere in the booth, right? Struggling to get your kids to the dentist without a meltdown. Ask about our no tears visits. Why this works. It uses parents' pain point tantrums, and stress.It includes emotional relief. So no tears. And it's specific. It's not generic. Here's a cosmetic example. Want to boost your confidence before your next big event. Ask about our mini smile makeovers. Same pain points that attacks the next one. Busy parent example, no time for dental appointments. Ask how we get families in and out under an hour.Boom, ate and insurance neighborhood example. Confused about your insurance. We simplify it and yes, we take yours. Boom. This one right here, members have used, I got this one from members. Fantastic. I'm gonna say it again, confused about your insurance question mark. We simplify it and yes, we take yours and the exclamation point that one does fantastic.And you can have like a sandwich board in front of your booth and have that on there, right? These examples, these sayings. Now pro tip, print your core message in large text or on your banner, right? And have every team member memorize and repeat it naturally. So have these banners with these messages on there as well.But like, what I like to do is to have a sandwich board, right? Just in case it changes up. I don't have to get a new banner for every little thing. Now that was a right. A, is solve a local pain point with words that actually work. B. Grab attention within three seconds. Why? Well, The average event goer decides in under three seconds whether or not to approach your booth.So you must stack the deck in your favor with visuals. Motion, sound and simplicity. Use a high visibility game, right? Why? ' cause movement plus potential reward equals attention. Examples are spin the wheel, right? Each wedge is a prize. Maybe free whitening, something specific In one of our live ground marketing workshops that we had this past month in March, 2025. We dove deep on incentives. So if you're a member of the ground marketing course, definitely go check that out. But that is gonna be an episode for later on. In the ground marketing series.Now you can discuss the incentives with your team. See what you want to give best Plinko board, right? It's nostalgic, it's fun and easy to brand with dental punts. you can do a mini basketball hoop or ring toss. These are especially effective for family events and kid heavy areas. Now the signage above the game should read the incentive.The incentive only, Not all these instructions, not the name of your practice and everything you do. No, just win free whitening, spin and win. Everyone gets something. Play for a free gift, right? That's it. That's all it should say. Important point here is to display what prizes are available.are drawn to visible rewards. Keep them attractive, but within budget. Whitening, goody bags, water bottles, gift cards, whatever you decide as an incentive, have that out on display. Have standing team members outside of the booth avoid the mistake of sitting behind the table. Always. Instead, place the magnet.A few steps in front of your booth. Now I know what you're thinking. What is the magnet? We're gonna discuss that a little bit further down. On the roles of who they are. But the magnet is someone, it's a person you wanna put them out and about, right? Train them to use eye contact, hand gestures toward the game prizes, and an enthusiastic opener.Something like this. Hey there. Hey, grab whatever you want. It's all free. The one that works the best, the one that I always use hands down, never fails is, Hey, grab whatever you want. It's all free, and that's it. I just stay quiet after that, and then they come and then boom.The further out a person stands without blocking walkways, the more psychological welcome they create. That's a pro tip. You can use t-shirts with a hook as well. These are walking, talking billboards. Don't just put your logo, use a question or statement that invites curiosity. Here are examples that you can use to put on your t-shirts.Ask me how we make kids love the dentist. Ask me about free whitening Fridays. I can get you out of pain fast. Your smile deserves this. Those are examples, right? Or like I said, you can do the Medicaid example one. And yes, we do take yours, right kind of a thing with insurance. So assign different shirt slogans to different roles.There's gonna be three specific roles, and we'll discuss that in a little laterin this episode. Now the three second layering formula to ensure people engage with your booth within three seconds. This is it. There's a visual element, and then I'm gonna discuss the purpose. So the visual element, bold banner, purpose.Communicates core offer or pain point. Visual element. Motion game purpose creates eye catching interaction. Visual element, a friendly greeter. Purpose builds trust, initiates engagement, visual element, branded t-shirts. Purpose reinforces message and makes team approachable. Visual element giveaways displayed purpose creates curiosity and visual incentive.Now, the common mistakes to avoid is too much text on signage. Keep it short. Five to seven words max per message. That's including the sandwich board. Passive team members who wait for people to approach. Oh my goodness. This is, I had a. Dime for every time I saw this, this is a humongous mistake.Passive team members who wait for people to approach do not be that person. Do not have anybody like that on the events. Okay? Third, boring swag. Ditch the basic stuff sometimes unless it's branded and bundle it with a compelling offer, right? But remember, whenever it's at a booth, you want it all.Decompartmentalize. You don't want everything in a baggie. Convenience is not the name of the game When you're at an event, the name of the game is for them to come and chat and sign up, That's what you want them to do. You don't want them to just grab a little baggie and go and say thank you and buy.You want them to be there and shop around, talk, and then finally over cluttered tables with no clear flow. So you don't want it to be over cluttered. You want to have a system in your table. In the ground marketing course, I show you exactly how to do that with just a regular hygiene kit.I don't do anything over the top or too flashy. Now, there's been many, many great examples of this, but I'm gonna give you an example of a member of ours. It was at a local PTA carnival. It was a pediatric dental office, and they use a spin to win, no cavity club prize wheel. T-shirts said, no meltdowns, no tears.Just smiles. And a team member who shouted, You wanna win something your kids will actually love? That's all they said. Hey, win something your kids are actually gonna love. Come on in. Come on in. They collected 112 contact information, so point of contacts, 112, booked 27 appointments immediately, and had a 74% show rate over the next two weeks.All from one. Afternoon. That's just one afternoon. That's amazing. So that's what you wanna do when it comes to be right. Grab attention within three seconds. Now here's the key C rolls and flow. This is the, that you're gonna have for the events. It's your triple threat event team. So instead of calling everyone helpers, give them roles with clear purpose.The first role is The magnet. Where are they gonna be? Right outside of the booth. Right next to the booth. They're just not really standing right behind the booth the whole time. They could once in a while, but they're outside of the booth and their role. Is just to say hi to everyone in the most bubbly way.Attract and invite foot traffic, right? Their script. Get ready for this. If you can write this down, it's, Hey, grab whatever you want. It's all free. And that's it. That is their script. the work that they're gonna have to do honestly is hold themselves back from saying too much. Because that can kill the curiosity of the event goer.All you wanna say is, Hey, and then wave your hand, right? Like If you can see, if you're watching this on YouTube, you can see me wave my hand. Hey, grab whatever you want. It's all free. And then point to everything that's free at the booth that's it. Have them draw closer to be like well, what's all for you?What is all you're not gonna answer? That they're gonna answer that themselves with their eyes and when they go to the booth. So that's it. That is the script. Hey, Grab whatever you want. Come on over here. It's all free. Don't, oh, and the toothbrush is free. And then the floss is, no, don't do any of that.Just say it's all free. And then have them come over. That's it. And you get the next person. The next person. Right Now the next role, the next person. Your team is the messenger. They are inside the booth. Okay. I like to say that instead of behind, but they're inside the booth. Their role is to have these conversations, answer questions.If somebody's in there, like opening their mouth and saying, why do I have sensitivity here? Can you see? And then they're engaging, their role is signing people up. Also, the magnet could be signing people up too. Just in case it gets too busy. That's why I say they're outside of the booth sometimes.But if they see that the booth is popping and it's packed, now the magnet has to go behind the booth and sign people up while the other person is talking to everyone else, right? They're engaging with the person. So the magnet kind of has two roles. They have to have their eyes on that booth.Now the messenger, their role is to educate, answer questions and point visitors to sign up. Hey, yeah. what we're doing this month is we're signing up everyone, blah, blah, blah, blah, blah, right? This month we decided to partner up with this business, and what everybody's doing is they're giving us their name and number, and I personally will give you a call.What's your name? And then you continue to sign them up. That's the messenger's role. They're behind the booth. Honestly, everybody in your team should probably never be sitting down, even, even in a lull, right? they're standing, they're engaging, they're doing things.So that's the messenger. Remember now you have the magnet. They're outside of the booth. The messenger is inside of the booth, and now you have the third team member. The connector, okay. Their role, they are walking around the event to the vendors, to the other vendors. Their role is to build relationship with the vendors, the organizers, the schools, the small business owners, every other booth there.And the people who are in charge of the event. Their role is to get their business information to sign people up on the spot. 'cause remember those people the, at the booth, the vendors at that booth, they're most likely not walking around. You have someone walking around, you have someone signing them up.You have someone collecting their business information, building rapport so that tomorrow you can go to their place of business and get the rest of the employees to sign up, maybe do a lunch and learn, maybe have some type of collaboration or program that you can do just for them. That's your role. Okay.The connector's role is to go out to the vendors and sign up the vendors. 'cause most likely they're not your patients, so they can come on it. And then you're collecting their business information so you can go to their place of business and execute more strategies, ground marketing strategies, and build great partnerships with those businesses.So there's three, right? The magnet just outside of the booth. The messenger, they're inside of the booth and the connector, they're walking around. Creating partnerships with the other vendors and the organizers. Got it. Awesome. So then step three is you're gonna offer a design from freebie to the front door.So your goal is not just to give things away, it's to trigger interest, build reciprocity, and create momentum that gets people to book, show up and become long-term patients. This step turns the booth from a passive branding tool into an active patient convergence system. So a, you want to create a compelling ethical incentive.Forget free cleanings, right? It's overdone, undervalued, and invite slow commitment window shoppers. Instead, craft layer tiered offers that feel exclusive and valuable requires something in return. And reinforce the long-term value of your practice. Now, I'm gonna give you an example. This is for adults.The offer could say, Hey free first Invisalign session and take home whitening kits, Or you can say Free smile consultation. Plus take home whitening kits. Then you can put on the bottom. It includes examine x-rays, custom smile assessment and a whitening kit must attend appointment rate and then continue why it works.Whining is seen as a cosmetic bonus, not a fix. It also positions your practice as cosmetic forward and modern, and it's easy to tie in with Invisalign or SMILE design conversations for kids. Your offer can say, join our no cavity club. The entry into your monthly, quarterly raffle prizes, could be like toys, ice cream, gift cards, electric toothbrushes, right?So that's part of the no cavity club. You always get prizes and then you also get free dental prize bags, right? Branded floss stickers and cool kids swag, all that other stuff. So your enter to win in a raffle all the time if you're part of the No cavity club, to win a huge prize. And then you're also, get, you know, like hygiene kits.But. Rebrand it, call it something different. That way it feels more exclusive and it works because parents love recognition programs for kids. It adds community and reward structure and it gets families emotionally invested, inre care and return visits. A pro tip for this is display a poster at your booth with last month's winner and a real kid photos with permission of course, that always works when you actually have proof, right? Hey, this is the last month's winner. Especially if it's a community event. People will, Hey, I know that kid goes to, he's my best friend, right? Or all these things, they'll feel more inclined or families. You can offer a smile makeover giveaway.One entry per household. One winner gets a full consult with digital smile design and bonus prizes for all entries, right? Small gift bags. Et cetera. Right? And it works because it's aspirational. People love the idea of a transformation. You collected dozens or hundreds of leads and create cross selling into whitening, ortho, and cosmetic options whenever you do a raffle.Real quick, I wanna mention something. Don't ever have just one winner. Everyone should win something, right? So always plan that you want people to come in. Not just give you a bunch of names and numbers and say, oh man, they all wanted to win, but they didn't make everybody a winner. Now with, visuals, the offer type and the suggested sign copy, this is how it should stay on your booth, right?So let's just say you're offering whitening. You should say, Hey, free whitening with your first visit. Ask us how. The no cavity club kids can win big. Join the No cavity Club today, right? Smile makeover. Want a new smile? Enter our makeover giveaway. Make these signs bold, easy to scan in under eight words, right?Don't make it too wordy. You can add scarcity and urgency. Even the best. Offer false flat without psychological triggers, scarcity and urgency. Create fomo, which drives people to act now instead of later. So you can have a whiteboard or a flip chart at the booth nine Invisalign spots remaining.13 whitening kits left today. You can even have a countdown timer on an iPad screen and say, next free whitening session giveaway is in five minutes. Right? People will, wait at your booth until they can be the first one to do it. If you do catch them waiting to be the first one to do it, make them feel like a VIP and say, Hey, you know what?You ain't even gotta wait. I got you in right now. Are you gonna be available Monday? I'll even put you on the schedule immediately. Boom. You'll make them feel special, important, and they're gonna show up no matter what. And you can also have a physical prize board, right? Cross out slots as people win or book, right?Oh, we only have 12, 10, 11, 13. And verbally, you can yell out, you know, we only have 10 whitening kids left, so grab one while they last. The smile makeover drawing closes in two hours and turn out to be included. We only block five Invisalign day specials each month. You want one right. And it works because it makes them feel exclusive. Not everyone gets this. You're one of the few. It's simple. It's super easy. It takes 30 seconds to sign up and scarcity, only a few left. Once they're gone, they're gone. And you got one. This trifecta bypasses analysis paralysis and motivates decision making on the spot, even from skeptical attendees.So that's gonna be fantastic to utilize. Now, here's the key. Mainly one thing post event follow up. This is where the ROI is made. This is one of the final steps, you wanna segment and nurture leads within 48 hours. So sort your context right from hot. Those are the ones that are booked or very interested to warm.They were curious or maybe they weren't committed and then cold. They just entered a raffle. Now tools you can use is,a lot of our members use Cares Stack or orx or their practice management software right, to see the appointment follow up. You can definitely use that. I know Cares Stack and Orxsponsor the podcast. So if you ever needed a couple months for free to utilize them, definitely go in the show notes below. It's not gonna be in the first link in the show notes below, but scroll a little bit down you can click on their deals that they have for you if you are interested in.Cloud practice management software, an all in one cloud practice management software that a lot of our members utilize that they can just put on their iPad and then they can schedule on the spot. So it's pretty fantastic. You can also use MailChimp or, an email system, like Active Campaign or anything like that.You want to use these tools to know, okay these, are booked appointments. Cool. Awesome. And then these were other people that just entered for a raffle and they're cold. Or maybe they're warm and you wanna retarget. So post event recap, right? Maybe you're saying We met 150 plus amazing families this weekend.If we missed you, our event special is still Available. Click below to book. You want to do that? Send it out to your actual cold leads and maybe even send it out to some of the patients you haven't seen in a while that you know, they're in their community because this will make them curious.See what it is, what are they doing? Oh man. What was the special that was happening at the event? Oh, cool. They're participating at the community. So now you're not just targeting, the people who were at the event. You're also targeting people who you haven't seen in a while. So definitely do that, and then you can use the same photos and text or emails so they recognize your team and so forth.Now, for hot leads, call within 48 to 72 hours. I mean, As quick as possible. Offer a warm, friendly touchpoint and a clear call to book if they haven't booked yet. So that means if they signed up, they put their name, number, and you said, I will personally give you a call to get you on the schedule this week.now's the time to call them. Be warm, friendly, and then get to the point. Just give them options. Don't say when are you available? No. Give them options one to two that they can schedule. Now, step five. Here's the big major part you wanna measure and optimize. This is gonna to be everything for you.This is the difference between a random act of marketing and a repeatable system that builds wealth. Community events are only profitable if you can measure exactly what you gain from them. Identify what's working and scale it and eliminate what's not, and save time, energy, and money. track these metrics.Every time without exception, you need to quantify both the top of funnel, that means leads and engagement, and the bottom of funnel appointments and production. Here's what to track. Okay? Leads collected. So total number of new contacts. Who gave you permission to follow up? That means emails, phones, or booked Both Total and source. So if they were booked at the event, track it. If they were warm, they gave you the info, track it. If they were only raffles, track it. Like I said, you can use Cares Stack or Orx their forms that you can use directly on iPads or if you want, you can sync Google Forms to your CRM, right?But tag the event source. So these leads are trackable in future campaigns as well. So that's number one. Leads collected, track it, two appointments booked. Number of appointments scheduled on the day and within the following seven days. So breakdown by onsite bookings, maybe let's just say it was 20 post event bookings via email or text message.And then you wanna track the show rates. Why this matters. This is your true conversion rate. Don't just measure interest. Measure action. Like I tell you before, your practice management software, they may let you segment by source and measure, show rate versus no shows and then revenue generated.Now this is within 60 days total treatment, accepted and paid from patients who came from the event. You don't want to wait six months to evaluate ROI look at hygiene visits, emergency treatment, accepted whitening, or ortho starts, and follow up family bookings. Set up event lead as a referral source in your practice management software, and then run a report after 60 days with that filter.Right now, cost per lead, the formula is total event costs, plus number of quality leads. So example is, let's just say the booth fee was $400. Materials is $300, the total 700, but leads collected was 105. Cost per leads are $6 and 67 cents.Why this matters? It helps you compare this event's efficiency against others. Other things as marketing such as ads, mailers, et cetera. Sometimes you don't have to, majority of the time, I wanna say at least like 80 something percent, you don't have to pay for a boothymaterials, you're gonna get them anyways to hygiene kit in the ground marketing course.I show you exactly how to do all of this just with hygiene kits. Your cost is super low. What I just said right now, the example the booth V $400 materials 300, that's a lot higher. That's a lot higher than I've, ever really done. But we're taking it there because I want you to see the potential.five is return on investment, right? So the formula for the ROI is revenue minus cost. Divided by cost. So the example is revenue generated is $4,000. The cost was $700, like the example we said. So 4,000 minus 700 divided by 700 equals 4.7. So 470% was the ROI. Now this matters because you'll know exactly which events to repeat, which to drop, and which to scale with confidence.Not every event is gonna be a banger. Some events are gonna be like, okay, you know what? We did get a good amount. It's good to, for us to continue that, you know, every quarter and some events are gonna say, oh my gosh, we have to do more. We have to invest more. And that, that we've gotten an incredible amount.Let's back them up. Let's see if we can create our own event with them. And then some events are absolutely fantastic, but they only host 'em once a year, right? Like employee benefits fairs or school events and things like that. But at least you know it's fantastic.The ROI is great and you're locked in for years and years to come. Tool options, right? You can collect these leads with an iPad, Google Forms or Cares Stack, right? Appointment tracking, like I said, you can use. Your practice management software, if you're looking for a new one, like I said, cares Stack and nor sponsors our podcast.So definitely check them out. You get an exclusive discount, and you can check 'em out for free too. Revenue by Source. You want to collect reports right on your practice management software, the metric ROI tracking. You wanna use custom Google Sheets or Airtable or just a way to collect the ROI and then dashboards.You wanna have insights so you can do that with. Your practice management software. I know if you have Cares Stack, I think it's smartview. And then orx is Orx Insights. But you can utilize whatever practice management software you want to utilize,something that will help fantastically with the leads collected appointments booked, the revenue generated.An easy way to track this you can use a software called CallRail. their new sponsor for the podcast. And they're fantastic at what they do. So for example, they have call tracking conversation intelligence. So they transcribe all your calls. And something I think is cool is they convert assist, so they convert leads with AI powered next steps.Coaching and follow up messages. So they'll literally highlight, okay, they were looking for this is a trend we see that all the leads want in the community. Or maybe my tone wasn't the best or what I said, I fumbled here a little bit too much. And that's what caused them to be disengaged in the conversation on the phone or whatever.Right? But primarily they track. lot of great things. So I would definitely use them when you can, not only to figure out how many leads are coming in, where they're coming in from, if they booked appointments, but at the same time see the conversation, see the trends and so forth. And then on top of that, you know, you can track everything else.So if you want, you can check them out for 14 days for free. So what I would do is on your next event that you have coming up, enroll for the 14 days for free. Then after that in your debriefing meeting, okay, let's look at the hot leads, look at all the data generated from Call rail and see where you guys are.if there's any cracks leaking, where you can glue them when it comes to answering the phones converting them, getting them in the practice and so forth. And how many leads came in. I mean, Call role makes it super easy. But definitely I'm gonna put a link in the show notes below if you wanna.Check them out. They help with everything like that, with ROI, tracking, appointment, tracking leads, collection, even improving your front office skills and phones, right? So, Yeah, I do that. Check out CallRail or if you want, you can use Google Sheets or whatever practice management software, system you have, and try to, you know, maneuver it that way.and the key is to debrief after every event. So within 24 to 48 hours of the event, gather your team for a 15 to 30 minute huddle.This is where all the magic happens. This locks in wins, identifies flops and builds your repeatable event engine. Ask these seven questions. What worked extremely well? Not what worked. What worked extremely well? Scripts, offers, games. What got the most attention? Did the magnet, the messenger, the connector shine?Who shined the most? what worked extremely well? Question number two is what flopped or fell flat? Was there a prize that wasn't exciting enough? Did anyone get confused about the offers? Three. Did people understand our messaging immediately or did we need to explain things over and over?Four? Was there any downtime? Track the busy times or slow times, right? For future booth placements, sometimes it's a popping event. Where you decided to set up is not popping. It's not that good. It's in a dead spot of the event. So that's something to keep in mind. Was there any downtime? Five. What questions came up repeatedly from attendees?This reveals content gaps you can fix with signage or handouts. Six. Did any tech or process slow us down? iPad glitches. QR codes didn't load. You know, you wanna fix that immediately. And then seven, how did each team member feel in their role? That's probably one of the most important because they're gonna be your main ones, right?For this whole thing to be successful. So they have to feel super comfortable. And then you wanna build a post event template and you can use a format. Now we do have this format in the ground marketing course. It's for all our members. So if you're remember and you're listening, definitely go check out that format.Download the post event template so you can use it, utilize it all the time. And go from there. If you're not part of the ground marketing course, definitely enroll. I'd love to see you in there. You can go in the show notes below. It's the first link in the show notes below, and you can check out everything that's inside of the course and we continue to add to it all the time.But you wanna continue to do this, track it. Do a post event huddle, repeatable growth engine. That's what this is gonna be. Once you do this three to four times, you'll have a playbook of top performing offers. You'll have a refined booth strategy and a trained team that knows how to execute without micromanagement, and most importantly, you'll have a predictable new patient system.Awesome. So if you have. Any questions or concerns, please feel free to reach out to me on this. But the best way to reach out to me, especially with ground marketing, is being a member of the Ground Marketing course. You can go in the show notes below, click on the first link in the show notes below to check out more, and roll into the course and see everything we have to offer you.And thank you so much for tuning in. I'm excited to see you in the course. And for the next episode. It's ground marketing at schools. What you need to know, we're gonna discuss how to approach schools and offer value to teachers and parents. Alright, thank you so much for tuning in.We'll talk to you in the next episode.

Ashley from Systems Over Stress shares how Airtable can improve your client systems, onboarding and offboarding, and make it easier for you to get the functions of your buiness running smoothly. Dielle and Ashley talk about different ways to do Airtable and how to improve the client and sales systems in your business.  Follow Ashley: https://www.instagram.com/systemsoverstress/ Ashley's website: https://systemsoverstress.co     

Join JJ Englert in this week's episode of 'This Week in No-Code + AI' as he hosts Jacob Bank, the founder and CEO of Relay App, an AI agent and automation platform. They dive into Jacob's impressive background as a former product lead for Gmail and Google Calendar at Google, the evolution of AI and no-code automation, and a live demo showcasing Relay App's capabilities.

Marketing your podcast shouldn't feel like shouting into the void while burning yourself out in the process.   In this episode of Mics to Millions, we're joined by Andrea Jones, host of the Mindful Marketing Podcast, founder of the social media agency OnlineDrea, and a prominent voice behind a movement that encourages creators to scroll less, connect more, and grow sustainably.   With a track record of helping 4,000+ students through her Mindful Marketing Lab, Andrea brings a refreshing, intentional approach to online visibility, without the hustle, burnout, or constant comparison.   In this episode, you'll learn: - What mindful marketing really means, and how it can transform your relationship with social media.   -Why Andrea recommends time-based posting goals (like “spend 1 hour on Threads”) instead of content quotas, and how that shift reduces burnout.   -How she went viral (70K+ views) with a raw, unfiltered moment featuring her 3-month-old baby, and why authentic content often outperforms polished content.   -The difference between signature content (your podcast) and supporting content (social snippets, reflections), and how to use both to build a consistent and aligned brand.   -Why Andrea encourages podcasters to ditch the “shoulds,” narrow their focus to just 1–2 platforms, and create from a place of alignment. not pressure.   -Her favorite tools like Airtable, Metricool, ChatGPT, and Gemini for analyzing what's working and building a smart, data-backed content plan.   -How Andrea's client, Dr. Anna Cabeca, used mindful marketing and smart outsourcing to grow her health podcast and business, without trying to do it all. If marketing feels exhausting, overwhelming, or like a full-time job you didn't sign up for, this episode is here to show you a better way. One rooted in clarity, strategy, and actually enjoying the process. ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us! ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/

In this episode of Research Like a Pro, Diana and Nicole discuss the challenge of separating women with the same name in genealogical research, specifically focusing on two women named Cleo Zinn. Diana explains how she encountered a mystery DNA match that led her to research Mary Clem Carpenter and her daughter, Cleo. She discovers conflicting information about Cleo, including multiple husbands, death dates, and birthplaces. Diana details how she uses her Airtable research log to analyze sources and build a profile for Cleo Carpenter, starting with census records from 1910 and 1920. Diana shares how she uncovers the correct identity of Cleo E. Carpenter, who married A.B. Yeager and then Ralph Edward Zinn. She differentiates her from another Cleo Zinn, Cleo Redman, who married Cecil W. Zinn. Diana explains the clues she followed, such as Mary Clem Carpenter's obituary and school records, to solve the mystery. Listeners learn the importance of using a research log, analyzing records, and seeking out various sources like census, marriage, newspapers, and obituaries to separate individuals with the same name. Diana and Nicole also provide tips for correcting online trees and stating reasoning to help other researchers. This summary was generated by Google Gemini. Links Separating Women of the Same Name: A Tale of Two Cleo Zinns - https://familylocket.com/separating-women-of-the-same-name-a-tale-of-two-cleo-zinns/ Sponsor – Newspapers.com For listeners of this podcast, Newspapers.com is offering new subscribers 20% off a Publisher Extra subscription so you can start exploring today. Just use the code “FamilyLocket” at checkout.  Research Like a Pro Resources Airtable Universe - Nicole's Airtable Templates - https://www.airtable.com/universe/creator/usrsBSDhwHyLNnP4O/nicole-dyer Airtable Research Logs Quick Reference - by Nicole Dyer - https://familylocket.com/product-tag/airtable/ Research Like a Pro: A Genealogist's Guide book by Diana Elder with Nicole Dyer on Amazon.com - https://amzn.to/2x0ku3d 14-Day Research Like a Pro Challenge Workbook - digital - https://familylocket.com/product/14-day-research-like-a-pro-challenge-workbook-digital-only/ and spiral bound - https://familylocket.com/product/14-day-research-like-a-pro-challenge-workbook-spiral-bound/ Research Like a Pro Webinar Series - monthly case study webinars including documentary evidence and many with DNA evidence - https://familylocket.com/product-category/webinars/ Research Like a Pro eCourse - independent study course -  https://familylocket.com/product/research-like-a-pro-e-course/ RLP Study Group - upcoming group and email notification list - https://familylocket.com/services/research-like-a-pro-study-group/ Research Like a Pro with DNA Resources Research Like a Pro with DNA: A Genealogist's Guide to Finding and Confirming Ancestors with DNA Evidence book by Diana Elder, Nicole Dyer, and Robin Wirthlin - https://amzn.to/3gn0hKx Research Like a Pro with DNA eCourse - independent study course -  https://familylocket.com/product/research-like-a-pro-with-dna-ecourse/ RLP with DNA Study Group - upcoming group and email notification list - https://familylocket.com/services/research-like-a-pro-with-dna-study-group/ Thank you Thanks for listening! We hope that you will share your thoughts about our podcast and help us out by doing the following: Write a review on iTunes or Apple Podcasts. If you leave a review, we will read it on the podcast and answer any questions that you bring up in your review. Thank you! Leave a comment in the comment or question in the comment section below. Share the episode on Twitter, Facebook, or Pinterest. Subscribe on iTunes or your favorite podcast app. Sign up for our newsletter to receive notifications of new episodes - https://familylocket.com/sign-up/ Check out this list of genealogy podcasts from Feedspot: Best Genealogy Podcasts - https://blog.feedspot.com/genealogy_podcasts/

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:35 - The Wild Rise of AI in Video Content00:02:04 - Is Human Video Dead? The Future of AI Creation00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails00:05:31 - SEO Flashbacks and What AI is About to Break00:11:30 - Behind the Curtain: AI Tools That Actually Work00:12:33 - Turning Prompts Into Profit: Smarter Content With AI00:14:28 - Airtable Hacks That Supercharge Your Workflow00:16:42 - Why AI Alone Will Tank Your Audience Targeting00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance00:18:17 - CMOs, Here's Where AI in Marketing is Headed Next00:19:59 - How Pro Editors Use AI Without Losing the Plot00:22:08 - Um, Wait—Do Imperfections Build Trust?00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity00:26:30 - Final Takeaways, Laughs, and Where to Find IanLINKS AND RESOURCES:Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

Head into the world of data management with hosts Mikah Sargent and Rosemary Orchard as they explore essential apps to help you organize and action your data more effectively. From storing manuals to creating databases and automating with shortcuts, this episode provides practical solutions for both personal and professional data needs. DEVONThink - A powerful app for storing and searching documents like manuals, with annotation features and the ability to create links to specific sections of documents Tap Forms - The spiritual successor to Bento, allowing users to create custom forms and databases with various field types and options for viewing and organizing data Airtable - A versatile database service that integrates with automation tools and offers various views (grid, Kanban, calendar) to organize and visualize data Notion - Described as a great "dumping spot" for storing all kinds of information, offering a different approach to data management than Airtable Apple News New iPad Air with M3 Chip - Apple announced the new iPad Air with M3 chip supporting Apple Intelligence, available in 11-inch ($599) and 13-inch ($799) models New Magic Keyboard - Features a 14-key function row and larger trackpad, priced at $269 for 11-inch and $319 for 13-inch models Updated Base iPad - Now includes double the storage capacity and features the A16 chip Feedback CarPlay Directions - Addressed a viewer question about stopping CarPlay from automatically suggesting directions home, with tips on using alternative map apps Procreate App - Acknowledged viewer feedback about Procreate being an excellent graphics app for iPad that deserved mention in a previous episode Shortcuts Corner Smart Bulb Automation - Solved a problem where smart bulbs were turning on too dim when returning home, showing how to properly set up HomeKit automations with specific brightness levels Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

Head into the world of data management with hosts Mikah Sargent and Rosemary Orchard as they explore essential apps to help you organize and action your data more effectively. From storing manuals to creating databases and automating with shortcuts, this episode provides practical solutions for both personal and professional data needs. DEVONThink - A powerful app for storing and searching documents like manuals, with annotation features and the ability to create links to specific sections of documents Tap Forms - The spiritual successor to Bento, allowing users to create custom forms and databases with various field types and options for viewing and organizing data Airtable - A versatile database service that integrates with automation tools and offers various views (grid, Kanban, calendar) to organize and visualize data Notion - Described as a great "dumping spot" for storing all kinds of information, offering a different approach to data management than Airtable Apple News New iPad Air with M3 Chip - Apple announced the new iPad Air with M3 chip supporting Apple Intelligence, available in 11-inch ($599) and 13-inch ($799) models New Magic Keyboard - Features a 14-key function row and larger trackpad, priced at $269 for 11-inch and $319 for 13-inch models Updated Base iPad - Now includes double the storage capacity and features the A16 chip Feedback CarPlay Directions - Addressed a viewer question about stopping CarPlay from automatically suggesting directions home, with tips on using alternative map apps Procreate App - Acknowledged viewer feedback about Procreate being an excellent graphics app for iPad that deserved mention in a previous episode Shortcuts Corner Smart Bulb Automation - Solved a problem where smart bulbs were turning on too dim when returning home, showing how to properly set up HomeKit automations with specific brightness levels Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

Head into the world of data management with hosts Mikah Sargent and Rosemary Orchard as they explore essential apps to help you organize and action your data more effectively. From storing manuals to creating databases and automating with shortcuts, this episode provides practical solutions for both personal and professional data needs. DEVONThink - A powerful app for storing and searching documents like manuals, with annotation features and the ability to create links to specific sections of documents Tap Forms - The spiritual successor to Bento, allowing users to create custom forms and databases with various field types and options for viewing and organizing data Airtable - A versatile database service that integrates with automation tools and offers various views (grid, Kanban, calendar) to organize and visualize data Notion - Described as a great "dumping spot" for storing all kinds of information, offering a different approach to data management than Airtable Apple News New iPad Air with M3 Chip - Apple announced the new iPad Air with M3 chip supporting Apple Intelligence, available in 11-inch ($599) and 13-inch ($799) models New Magic Keyboard - Features a 14-key function row and larger trackpad, priced at $269 for 11-inch and $319 for 13-inch models Updated Base iPad - Now includes double the storage capacity and features the A16 chip Feedback CarPlay Directions - Addressed a viewer question about stopping CarPlay from automatically suggesting directions home, with tips on using alternative map apps Procreate App - Acknowledged viewer feedback about Procreate being an excellent graphics app for iPad that deserved mention in a previous episode Shortcuts Corner Smart Bulb Automation - Solved a problem where smart bulbs were turning on too dim when returning home, showing how to properly set up HomeKit automations with specific brightness levels Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

Head into the world of data management with hosts Mikah Sargent and Rosemary Orchard as they explore essential apps to help you organize and action your data more effectively. From storing manuals to creating databases and automating with shortcuts, this episode provides practical solutions for both personal and professional data needs. DEVONThink - A powerful app for storing and searching documents like manuals, with annotation features and the ability to create links to specific sections of documents Tap Forms - The spiritual successor to Bento, allowing users to create custom forms and databases with various field types and options for viewing and organizing data Airtable - A versatile database service that integrates with automation tools and offers various views (grid, Kanban, calendar) to organize and visualize data Notion - Described as a great "dumping spot" for storing all kinds of information, offering a different approach to data management than Airtable Apple News New iPad Air with M3 Chip - Apple announced the new iPad Air with M3 chip supporting Apple Intelligence, available in 11-inch ($599) and 13-inch ($799) models New Magic Keyboard - Features a 14-key function row and larger trackpad, priced at $269 for 11-inch and $319 for 13-inch models Updated Base iPad - Now includes double the storage capacity and features the A16 chip Feedback CarPlay Directions - Addressed a viewer question about stopping CarPlay from automatically suggesting directions home, with tips on using alternative map apps Procreate App - Acknowledged viewer feedback about Procreate being an excellent graphics app for iPad that deserved mention in a previous episode Shortcuts Corner Smart Bulb Automation - Solved a problem where smart bulbs were turning on too dim when returning home, showing how to properly set up HomeKit automations with specific brightness levels Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

Ambereen Toubassy, the CFO of Airtable, has experience as an advisor, an investor, and an operator. In this episode, she joins CJ to talk about how this experience informs her role as a CFO. The two delve into the complexities of navigating investor feedback and how to take criticism without getting defensive. They also discuss how to build the right advisory network, red flags to watch for, and the importance of scaffolding your weaknesses with external expertise. The episode also highlights the value of specificity in the role of a finance leader. Ambereen shares insights from her extensive career, including her time at Quibi, explaining what she learned from this moonshot idea that didn't work out as hoped and her approach to balancing fiduciary duties with the human side of leadership.If you're looking for an ERP head to NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.—SPONSORS:Brex offers the world's smartest corporate card on a full-stack global platform that is everything CFOs need to manage their finances on an elite level. Plus they offer modern banking and treasury as well as intuitive expenses and accounting automation, bill pay, and travel. Brex makes it easy to control spend before it happens, automate annoying tasks, and optimize your finances. Find out how Brex can help you make every dollar count at brex.com/metrics.Vanta's trust management platform takes the manual work out of your security and compliance process and replaces it with continuous automation. Over 9000 businesses use it to automate compliance needs across over 35 frameworks like SOC 2 and ISO 27001. Centralize security workflows, complete questionnaires up to five times faster, and proactively manage vendor risk. For a limited time, get $1,000 off of Vanta at vanta.com/metrics.Tropic is an intelligent spend management solution that consolidates your spend data and processes into one unified offering, enabling insights and decisive action. It doesn't just show you where the problems are—it helps you solve them. From spotting hidden optimization opportunities, like duplicative spend, to automating those painful procurement workflows, to giving you the best market data that turns every vendor negotiation in your favor. Tropic combines smart insights with real human expertise to keep you ahead of the curve. Visit tropicapp.io/mostlymetrics to learn howMUFG is the largest bank in Japan and a global banking powerhouse with a focus on empowering Growth and Middle Market stage companies in North America and Europe. MUFG provides comprehensive banking services for VC-backed, PE-backed, and public companies with revenues starting at $40M. The bank combines its global capabilities with deep operational understanding to help companies accelerate their growth trajectory. Contact group head Bob Blee at bblee@us.mufg.jp to find out more.NetSuite provides financial software for all your business needs. More than 40,000 companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅, head to NetSuite https://netsuite.com/metrics and get the CFO's Guide to AI and Machine Learning.RightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. Whether it's multi-element arrangements, subscription renewals, or complex usage-based contracts, RightRev takes care of it all. That means fewer spreadsheets, fewer errors, and more time for your team to focus on growth. For modern revenue recognition simplified, visit rightrev.com and schedule a demo.Planful is a financial performance management platform designed to streamline financial tasks for businesses. It helps with budgeting, closing the books, and financial reporting, all on a cloud-based platform. By improving the efficiency and accuracy of these processes, Planful allows businesses to make better financial decisions. Find out more at www.planful.com/metrics.—FOLLOW US ON X:@cjgustafson222 (CJ)—TIMESTAMPS:(00:00) Preview and Intro(02:25) Sponsor – Brex | Vanta | Tropic(06:55) What Ambereen Has Learned from Being an Investor(10:53) Dealing with Investor Feedback(18:09) Sponsor – MUFG | NetSuite | RightRev | Planful(22:54) Tips for Not Taking Feedback Personally(24:12) When to Bring Founders into Meetings with Investors(25:52) Scaffolding Your Weaknesses(30:59) Whether or Not to Pay More for Great Advisors(34:12) How to Identify the Right Banker or Consultant(35:13) Banker and Consultant Red Flags to Watch Out For(39:11) “In the Particular Is Contained the Universal”(42:42) How the Specific Plays a Role in the Job of a Finance Leader(46:46) Quibi, the Moonshot Idea That Didn't Land as Planned(50:16) Fiduciary Responsibility When Things Don't Go as Planned(55:00) Long-Ass Lightning Round: A Career Mistake(55:48) Advice to Younger Self(57:14) Finance Software Stack(58:26) Craziest Expense Story Get full access to Mostly metrics at www.mostlymetrics.com/subscribe

Head into the world of data management with hosts Mikah Sargent and Rosemary Orchard as they explore essential apps to help you organize and action your data more effectively. From storing manuals to creating databases and automating with shortcuts, this episode provides practical solutions for both personal and professional data needs. DEVONThink - A powerful app for storing and searching documents like manuals, with annotation features and the ability to create links to specific sections of documents Tap Forms - The spiritual successor to Bento, allowing users to create custom forms and databases with various field types and options for viewing and organizing data Airtable - A versatile database service that integrates with automation tools and offers various views (grid, Kanban, calendar) to organize and visualize data Notion - Described as a great "dumping spot" for storing all kinds of information, offering a different approach to data management than Airtable Apple News New iPad Air with M3 Chip - Apple announced the new iPad Air with M3 chip supporting Apple Intelligence, available in 11-inch ($599) and 13-inch ($799) models New Magic Keyboard - Features a 14-key function row and larger trackpad, priced at $269 for 11-inch and $319 for 13-inch models Updated Base iPad - Now includes double the storage capacity and features the A16 chip Feedback CarPlay Directions - Addressed a viewer question about stopping CarPlay from automatically suggesting directions home, with tips on using alternative map apps Procreate App - Acknowledged viewer feedback about Procreate being an excellent graphics app for iPad that deserved mention in a previous episode Shortcuts Corner Smart Bulb Automation - Solved a problem where smart bulbs were turning on too dim when returning home, showing how to properly set up HomeKit automations with specific brightness levels Hosts: Mikah Sargent and Rosemary Orchard Contact iOS Today at iOSToday@twit.tv. Download or subscribe to iOS Today at https://twit.tv/shows/ios-today Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

#210 Unicorn Ideas | Samuel & Alex reden über die Tech-Szene und pitchen sich Geschäftsideen. Killt AI das SaaS Startup, wie wir es kennen? Wie schafft dieser Gründer 70.000 EUR Umsatz nach 2 Wochen? Und wir schicken 2 neue Geschäftsideen ins Rennen.Werbepartner dieser Folge: Qonto. Mit Gutschein-Code OPTIMISTEN 3 Monate gratis. Qonto ist das moderne Geschäftskonto. Klick hier: qonto.deMehr Geschäftsideen? Mach das 1-minütige Quiz und finde eine Geschäftsidee, die zu dir passt: digitaleoptimisten.de/quizKapitel:(00:00) Intro(02:30) Geschäftsideen für Familien mit Kindern(08:41) Bitcoin unter 80.000 Euro(09:50) AI = Tod von SaaS Startups?(24:45) Fundstück der Woche: 70.000 MRR in 2 Wochen(43:26) Geschäftsidee von Samuel: ContentRadar(53:43) Geschäftsidee von Alex: PetLifeMehr Infos:Geschäftsideen, Elternschaft, Nischenmärkte, Software as a Service, AI, Meta-Software, Airtable, SaaS, AI, Software-Tools, Peter Levels, One-Man-Startups, Spielentwicklung, Geschäftsmodelle, digitale Optimierung, Versicherungen, Geschäftsideen, Marketing, Handwerker, Content, Nahrungsergänzungsmittel, Hunde, TrendsKeywords:Geschäftsideen, Elternschaft, Nischenmärkte, Software as a Service, AI, Meta-Software, Airtable, SaaS, AI, Software-Tools, Peter Levels, One-Man-Startups, Spielentwicklung, Geschäftsmodelle, digitale Optimierung, Versicherungen, Geschäftsideen, Marketing, Handwerker, Content, Nahrungsergänzungsmittel, Hunde, Trends

#airtable #on2air #builtonair 2/25/2025 - BuiltOnAir Live Podcast Full Show - S21-E08 ___________________________ The BuiltOnAir podcast is a live weekly show highlighting everything happening in the Airtable universe. Check us out at BuiltOnAir.com/join. Join our community, join our Slack channel, and see what's happening. ------------------------ SPONSORED BY On2Air - Airtable Apps and Integrations to run your business operations in Airtable Start a free 14-day trial of On2Air Apps - https://on2air.com?via=podcast ------------------------ ___________________________ IN THIS EPISODE

#airtable #on2air #builtonair 2/18/2025 - BuiltOnAir Live Podcast Full Show - S21-E07 ___________________________ The BuiltOnAir podcast is a live weekly show highlighting everything happening in the Airtable universe. Check us out at BuiltOnAir.com/join. Join our community, join our Slack channel, and see what's happening. ------------------------ SPONSORED BY On2Air - Airtable Apps and Integrations to run your business operations in Airtable Start a free 14-day trial of On2Air Apps - https://on2air.com?via=podcast ------------------------ ___________________________ IN THIS EPISODE

Beyond our careers, we're real humans experiencing real obstacles in our lives. Katrina joins us to share how a boudoir session helped her overcome a really dark and insecure time in her life, encouraging her to do the same for other women. Plus, listen in as she highlights how she's been awarded a few grant opportunities and why other creatives need to apply too!Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own!Buy Now >>Find it Quickly:00:24 - Meet Katrina 02:10 - The Journey to Boudoir and Wedding Photography03:51 - Overcoming Personal Challenges Through Boudoir05:56 - Balancing Boudoir and Wedding Photography06:33 - Navigating Studio Spaces for Boudoir Photography09:51 - The Power of Repeat Clients and Referrals13:36 - Exploring Small Business Grants16:57 - Tips for Successful Grant Applications28:25 - Katrina's Upcoming Boudoir and Portrait WorkshopMentioned in this EpisodeEpisode 70: Know Your Purpose with LaJune KingCitizens BankVerizonComcast RiseGoldman SachsHoneyBook Breakthrough GrantsHoneyBookConnect with KatrinaWebsite: katrinacrossphotography.comInstagram: @katrinacrossphotographyWorkshop: eventshare.link/clicktoelevate

In episode 657, Megan chats to Kara Myers about how to organize and automate your blogging business for success in 2025. Kara is the recipe developer, photographer, and voice behind Sweetly Splendid, where she shares comforting Southern and Tex-Mex recipes. She is a 6th-generation Texan and has a passion for nostalgic flavors that bring people together. Her work has been featured in outlets like Woman's World and Food & Wine. She is a seasoned entrepreneur with multiple successful businesses, and specializes in helping others streamline their workflows and build efficient processes. Kara likes to use the approach of combining real-world experience with actionable insights for creators looking to grow and thrive. When she's not working, Kara loves camping, reading, and spending time with her daughter and dogs. In this episode, you'll learn actionable strategies for streamlining workflows, implementing project management systems, and creating a sustainable approach to blogging. Key points discussed include: - Your brain is not a project management system: Storing everything in one place frees up mental space and increases productivity. - A time audit reveals hidden inefficiencies: Track your tasks for a week to identify bottlenecks and areas that slow you down. - Content planning reduces stress and boosts efficiency: Even planning one month ahead prevents last-minute scrambling and saves time. - Choosing the right project management tool is key: ClickUp, Asana, and Airtable help streamline tasks—pick one that fits how your brain works. - Automations free up valuable time: Tools like Zapier, Wordable, and Finite Analytics handle repetitive tasks so you can focus on growth. - Small organizational changes lead to more revenue: The more systematized your business is, the more time you have to scale and make money. - Break down big goals into actionable steps: Instead of vague yearly goals, set specific, trackable monthly milestones. - Give yourself grace and stay flexible: Life happens—adjust your systems and goals as needed without guilt. Connect with Kara Myers Website | Instagram

Joining Alex as guest host is Brittany "Trello Queen" Joiner. On this special episode they'll talk about all the competing software apps that do work or project managment that AREN'T Jira or Trello. Let's see how ClickUp, Airtable, Monday, Asana, and others stack up!The Jira Life=====================================Having trouble keeping up with when we are live? Sign up for our Atlassian Community Group!https://ace.atlassian.com/the-jira-life/Or Follow us on LinkedIn!  / the-jira-life  Become a member on YouTube to get access to perks:https://www.youtube.com/@thejiralife/...Hosts: Alex "Dr. Jira" Ortiz Brittany "Trello Queen" Joiner "King Bob" Robert Wen Lina Ortiz  / alexortiz89     / @apetechtechtutorials    / brittanysjoiner  https://trello.substack.comProducer:   / robert-wen-csm-spc6-a552051  Executive Producer: Music provided by Monstercat:=====================================Intro: Nitro Fun - Cheat Codes   / monstercat  Outro: Fractal - Atrium   / monstercatinstinct  

Are you relying on your clients to become repeat clients solely because they loved their images from their last shoot? Sometimes that's not enough—the key to client retention in a creative business is a well-crafted client experience. Natasha Sewell joins us to share how she's created an intentional workflow and client experience that bring customers back to her time and time again. Listen in as she highlights where you should share frequently asked questions, how optimizing contact forms creates a better opportunity for you, why video content is so important, and the value of continuing client relationships post-delivery!Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own!Buy now >> Find it Quickly:02:10 - The Importance of Client Experience04:18 - In-Home Photography Challenges and Tips09:11 - Enhancing Client Communication12:30 - Utilizing Video in Client Experience15:04 - Post-Session Client Engagement31:28 - Optimizing Your Contact PageMentioned in this EpisodeEpisode 123: 3 Videos to Create for Your Client Experience Right Now (Video Visibility Series)Episode 28: Outsourcing for the WIN with Kati DouglasPic-Time (Use code COLIE for 15% off)LoomKitClient Experience FreebieConnect with NatashaWebsite: npsphotography.comInstagram: instagram.com/npsphotographyClient Experience Freebie

Rachit Khator is the founder and CEO of Stackby, a no-code spreadsheet and database app builder that allows business users to create powerful spreadsheet-like applications with data links, automations, and workflows. Rachit and his team of 34 employees live in Surat, India, north of Mumbai.  Stackby started when Rachit was working for a corporate venture firm in Michigan, doing repetitive manual data imports and analysis in Excel. He hired a developer to build a better tool and started to sell Stackby to early customers. They followed customer feedback to build an inexpensive and easy-to-use app that competes well with VC-funded competitors like AirTable for specific use cases.  This bootstrapped company has grown in 4 years to serve 75,000 free and paid business customers. Now they are profitable and growing at 15% per month, upselling free business users to paid plans. Rachit has big ambitions for Stackby to serve millions of customers–and be an example success story in the Surat software community. Links Rachit Khator on LinkedIn Stackby on LinkedIn Stackby website Podcast Sponsor – Full Scale This podcast is sponsored by Full Scale, one of the fastest-growing software development companies in any region. Full Scale vets, employs, and supports over 300 professional developers, designers, and testers in the Philippines who can augment and extend your core dev team. Learn more at fullscale.io. The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com/newsletter.  

#airtable #on2air #builtonair 2/11/2025 - BuiltOnAir Live Podcast Full Show - S21-E06 ___________________________ The BuiltOnAir podcast is a live weekly show highlighting everything happening in the Airtable universe. Check us out at BuiltOnAir.com/join. Join our community, join our Slack channel, and see what's happening. ------------------------ SPONSORED BY On2Air - Airtable Apps and Integrations to run your business operations in Airtable Start a free 14-day trial of On2Air Apps - https://on2air.com?via=podcast ------------------------ ___________________________ IN THIS EPISODE

If you're working for a small company and want to build a client portal or an internal tool, it can be difficult to find the budget and resources to allocate a developer to that small project. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Send us a textThe media and entertainment industry has long resisted traditional ERP and project management software, favoring the flexibility of spreadsheets to accommodate its dynamic workflows. Standard enterprise solutions often felt too rigid, stifling the creative process rather than supporting it. This resistance made change management particularly challenging, as creative teams prioritized fluidity over structure. However, platforms like Airtable have transformed the landscape by introducing a new category of flexible, database-driven collaboration tools. By blending the simplicity of spreadsheets with the power of relational databases and automation, Airtable has unlocked a previously untapped market, proving that software can adapt to creativity rather than constrain it.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Airtable's capabilities. We covered many grounds, including where Airtable might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Airtable.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

In this episode, Carlos Gonzalez de Villaumbrosia interviews Ilan Frank, Chief Product Officer at Checkr, the leading background check company serving over 100,000 customers.Checkr has revolutionized the background check industry, processing 85% of checks in 15 minutes or less, compared to the industry standard of 1 to 3 days. This remarkable efficiency is achieved through the power of artificial intelligence and machine learning.With $679 million in funding and a $5 billion valuation, Checkr serves major companies like Uber, Warby Parker, and Instacart. Ilan is spearheading the core business while driving product expansion into larger enterprises and new markets.In this episode, we'll explore Ilan's extensive experience in building SaaS products for large enterprises, including his work at successful companies like Slack, Airtable, and Grammarly. We'll discuss the challenges and strategies involved in transitioning from SMB to enterprise success.What you'll learn:- Ilan's journey to becoming CPO at Checkr and his insights on the background check industry's digital transformation.- The challenges and strategies involved in creating enterprise-ready products and organizations.- How to balance user delight with complex enterprise client needs.- The future of background check technology, including AI-powered innovations and international expansion.Key Takeaways:- Enterprise Readiness: Ilan emphasizes the importance of both product and organizational readiness when transitioning to serve enterprise clients.- Product Management Approach: Ilan shares his "Three Buckets" strategy for prioritizing features: metrics movers, customer asks, and delighters.- Data-Driven Innovation: Ilan highlights the use of AI and machine learning to process vast amounts of data quickly and accurately, revolutionizing the background check industry.- Enterprise Product Development: Ilan discusses the importance of understanding both the "chooser" and the "user" in enterprise software, and how to create value for both.Social Links:- Follow our Podcast on Tik Tok here- Follow Product School on LinkedIn here- Join Product School's free events here - Find out more about Product School hereCredits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Ilan Frank

Marketing shouldn't feel like a never-ending game of catch-up—especially if you're already overwhelmed with client work. In this episode, I'm breaking down a simple system that will help you stay organized, repurpose content effectively, and get more consistent with your marketing—without the stress.     In this episode, I chat about: The Content Hub Method: A simple system to organize all your marketing content in one place. Why Marketing Feels Overwhelming: And how to shift from chaos to clarity.  How to Repurpose Content Like a Pro: Stop starting from scratch—turn one post into multiple pieces of content. Tools to Keep You Organized: My favorite platform for managing content (spoiler: I'm obsessed with Airtable!). The Secret to Marketing Consistency: How to create a plan that actually works, even when you're busy.     Resources: Free Airtable Content Hub Template Book a Free Call: Simplified Marketing Services Let's Connect: Website: https://simplifiedmarketingservices.com/ LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices Instagram: http://www.instagram.com/simplifiedmarketingservices

Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/scott-belsky We live in an era where it's easy to get overwhelmed by the pace of new technology. As designers, creatives, and technologists, we have a wealth of tools at our disposal that people in our roles only a decade ago could only have dreamed of. Yet it can be daunting to know where to focus our efforts: what new skills and workflows should we be learning to stay relevant? Scott Belsky, co-founder of Behance and Chief Strategy Officer at Adobe, calls the rapid spread of generative AI tools a “Cambrian Explosion,” referring to an evolutionary event 500 million years ago when many new animal species appeared in a relatively short time. We talk to Scott about how we might navigate this explosion, and why it might make sense to move toward a more “boundaryless” workflow. We also talk with Scott about his book The Messy Middle, and how to manage emotional turbulence during challenging parts of our career. Bio Scott Belsky is a builder, author, and investor who currently serves as Adobe's Chief Strategy Officer and Executive Vice President of Design & Emerging Products. As a co-founder of Behance—a platform now used by over 50 million creatives—Scott has been instrumental in shaping Adobe's Creative Cloud, pioneering mobile and service strategies, and later advising innovative companies like Pinterest, Uber, and Airtable. He also champions creative empowerment through initiatives such as 99U and Action Method, and his thought leadership shines in his international bestsellers, Making Ideas Happen and The Messy Middle, as well as his widely read Implications newsletter. *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you'd like to hear it ad-free, upgrade to our premium subscription, where you'll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. Thuma: We're the sort of people who can't help but get lost in the details of creating a beautiful living space. A well designed home is a sanctuary for creative thinking. For those who revel in crafting a beautiful living space, Thuma offers modern furniture that transforms your home into a sanctuary for creative thinking. Their timelessly designed beds, nightstands, dressers, and shelving are built from solid wood using Japanese joinery techniques for a silent, stable foundation, balancing form, craftsmanship, and functionality. With clean lines, subtle curves, and a minimalist style available in four signature finishes—and an upgradeable headboard—the Thuma Bed collection assembles in just about 5 minutes with a single hand-tightened screw, ensuring a durable piece backed by a lifetime warranty. To get $100 towards your first bed purchase, go to http://thuma.co/designbetter.

#airtable #on2air #builtonair 2/4/2025 - BuiltOnAir Live Podcast Full Show - S21-E05 ___________________________ The BuiltOnAir podcast is a live weekly show highlighting everything happening in the Airtable universe. Check us out at BuiltOnAir.com/join. Join our community, join our Slack channel, and see what's happening. ------------------------ SPONSORED BY On2Air - Airtable Apps and Integrations to run your business operations in Airtable Start a free 14-day trial of On2Air Apps - https://on2air.com?via=podcast ------------------------ ___________________________ IN THIS EPISODE

#airtable #on2air #builtonair 1/28/2025 - BuiltOnAir Live Podcast Full Show - S21-E04 ___________________________ The BuiltOnAir podcast is a live weekly show highlighting everything happening in the Airtable universe. Check us out at BuiltOnAir.com/join. Join our community, join our Slack channel, and see what's happening. ------------------------ SPONSORED BY On2Air - Airtable Apps and Integrations to run your business operations in Airtable Start a free 14-day trial of On2Air Apps - https://on2air.com?via=podcast ------------------------ ___________________________ IN THIS EPISODE

Is networking a part of your business strategy this year? If it's never felt like the right move for your business, today's episode may change your mind. Master connector, Mikki Wilson, joins us to explore the importance of relationship marketing in growing a creative business, as opposed to traditional networking. Listen in as she shares practical strategies for effective networking, both in-person and online, the essence of maintaining a supportive community, and the need to build authentic connections.Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own!Connect with MikkiWebsite: dotconnectorconsulting.comLinkedIn: linkedin.com/in/mikkiwilsonInstagram: instagram.com/mikconnectsdots

Villi Iltchev is the founder of Category Ventures, where he invests early in enterprise software startups. And he's done it longer than almost anyone, building Salesforce's corporate venture arm and investing early in companies like Airtable, Zapier, GitLab, Remote, Hubspot, Gusto, and Box. Fresh off raising his $160m Fund 1, we get into the opportunity he saw to start Category, and how San Francisco and Silicon Valley have changed over the past 30 years. He also shares his story growing up as an illegal immigrant in Greece, moving to the US by himself in high school, the biggest mistake of his career, advice for founders selling their company, why unit economics and profitability always matters, how developer tools went from terrible to amazing businesses, the mistake that almost killed GitLab after he invested, and why you should raise your seed round from a seed fund. Timestamps: (00:00) Intro (03:22) Illegally immigrating from Bulgaria to Greece (05:14) Moving to the US by himself in high school (13:15) Moving to SF in the Dot Com Bubble (15:49) How SF changed over the last 25 years (22:27) Why HP fell from the top of Silicon Valley (25:36) Building Salesforce's corporate VC arm (30:29) Why SaaS was so transformative (34:35) Angel investing in Airtable (39:52) The biggest mistake of his career (42:13) Why unit economics always matter (47:20) Biggest mistake when selling a tech company (49:00) Almost starting a software PE firm and landing in VC (55:45) Lessons from August Capital + Evolution of venture (59:22) Early days of dev tools + Investing in GitLab (1:09:50) Why being contrarian is dumb (1:11:45) How GitLab almost died and emerged stronger (1:16:48) Villi's journey to starting Category (1:25:22) Category's thesis (1:30:48) Why startups always come in batches (1:31:57) The importance of track record in venture (1:35:32) Deciding a $160m fund size (1:39:26) Why you should raise seed rounds from seed firms (1:43:40) What Villi looks for in a startup Referenced Category VC: https://www.categoryvc.com/ Category's $160m Fund 1: https://www.forbes.com/sites/alexkonrad/2024/12/17/villi-iltchev-raises-160-million-debut-fund-category/ Aaron Levie (Box) on The Peel: https://youtu.be/cLn_tqPvNf4 GitLab's Recovery Stream: https://www.youtube.com/watch?v=v0TRHLvYGE0 Guy Podjarny (Snyk) on The Peel: https://youtu.be/BzKlZ_v4uCw Why SaaS won't consolidate: https://medium.com/@villispeaks/why-saas-consolidation-is-not-happening-2b9b722e0250 Follow Villi Twitter: https://x.com/villi LinkedIn: https://www.linkedin.com/in/villi04/ Follow Turner Twitter: https://twitter.com/TurnerNovak LinkedIn: https://www.linkedin.com/in/turnernovak Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/

Scrolling for content to engage in and all I see?  Promotion this, promotion that.  No wonder people are bored. Let's talk about it and what you can do to be loud on social media without adding to the noise.  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller. This is week ten - get ready, it is going to be a wild ride!  If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠⁠ KEY EPISODE TAKEAWAYS

#airtable #on2air #builtonair 1/21/2025 - BuiltOnAir Live Podcast Full Show - S21-E03 ___________________________ The BuiltOnAir podcast is a live weekly show highlighting everything happening in the Airtable universe. Check us out at BuiltOnAir.com/join. Join our community, join our Slack channel, and see what's happening. ------------------------ SPONSORED BY On2Air - Airtable Apps and Integrations to run your business operations in Airtable Start a free 14-day trial of On2Air Apps - https://on2air.com?via=podcast ------------------------ ___________________________ IN THIS EPISODE

Today on the show we have Yuriy Timen, investor and advisor to companies like Airtable, Canva, and Oyster, and former Global Head of Growth & Marketing at Grammarly.Yuriy shares his journey from leading performance marketing to building a high-impact growth product team—and why aligning these functions is crucial for retention.We explore the challenges of balancing acquisition and retention, how to structure growth teams effectively, and why the first user session is the biggest lever for long-term retention. Yuriy also shares his perspective on when startups should truly focus on growth and how to avoid the common mistake of scaling too soon.Tune in to learn how to break down silos, create a retention-driven growth strategy, and build a seamless user experience from acquisition to activation.Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Can venture capital destroy startups? That is the question! On the latest episode of Talking Too Loud, Chris and Sylvie sit down with Eric Paley, managing partner at Founder Collective, a seed stage venture capital fund that's backed transformative startups like Uber, Airtable, and Whoop, to explore the many ways over-capitalization can lead companies to fail. They also discuss some of the principles that help entrepreneurs find success, like building businesses with a focus on customer validation, genuine substance, and financial prudence. Highlights Include:The toxic side of venture capitalNavigating over-capitalization The true north — your customersLinks to Learn More:Follow Eric on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

#airtable #on2air #builtonair 1/14/2025 - BuiltOnAir Live Podcast Full Show - S21-E02 ___________________________ The BuiltOnAir podcast is a live weekly show highlighting everything happening in the Airtable universe. Check us out at BuiltOnAir.com/join. Join our community, join our Slack channel, and see what's happening. ------------------------ SPONSORED BY On2Air - Airtable Apps and Integrations to run your business operations in Airtable Start a free 14-day trial of On2Air Apps - https://on2air.com?via=podcast ------------------------ ___________________________ IN THIS EPISODE

Welcome to the first episode of 2025!

Do you struggle with understanding money? Maybe you're afraid to address it. In today's episode, Katherine Pomerantz joins us to highlight the complex relationship most entrepreneurs have with money. Listen in as she explains how to make financial management less daunting by viewing money as a storytelling medium and implementing rituals to ease the bookkeeping process. Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own!BUY NOW >>Find it Quickly:(01:28) Understanding Money as a Storytelling Medium(03:29) The Importance of Regular Financial Check-Ins(04:51) Forming a Healthy Relationship with Money(08:52) Creating a Money Ritual Framework(18:12) Practical Steps for Financial Organization(22:16) Creating Effective Money Rituals(22:57) Custom Checklists for Financial Management(23:43) Outsourcing Bookkeeping(24:59) Weekly, Monthly, and Quarterly Financial Tasks(30:10 Setting and Tracking KPIs(36:30) Learning from Business MistakesConnect with KatherineWebsite: katherinepomerantz.comLinkedIn: linkedin.com/in/katherinepomerantz

Ready to stop drowning in tech and start working smarter? Kronda Adair has the tools and strategies you need! In this episode, I chat with Kronda about how to streamline your business operations with systems and automation. Kronda shares her journey from building websites to launching Million Dollar Systems and Automation Club, a membership program that helps business owners master the tech side of marketing.  We dive into the importance of creating efficient systems, how automation can save time, and the tools she swears by—like Airtable. Plus, we tackle that ever-controversial debate—are freebies actually worth it? Spoiler: Kronda's got a fresh take that might surprise you.  If you're ready to take control of your systems and simplify your tech stack, this conversation is packed with actionable tips to get you there. In this episode of the podcast, we talk about: The evolution of Kronda's offers Matching systems and automation with marketing efforts The difference between systems and automation Choosing the right tools for your business needs The value of long-form content for audience building Internal vs. external marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Kronda Adair is a Black lesbian dog mom who wants more Black women to rest and let the robots handle their repetitive tasks.  Through her Million Dollar Systems retainer and her Automation Club Membership, she uses her knowledge and skills gained as a web developer, content marketing coach, automation service provider, and tech strategist to help overworked business owners stop buying technology and start hiring technology to build a software team that supports their business.  When she's not working, she can be found enjoying time at home with her wife, and cat, hiking or doing dog sports with her two Vizslas, reading, cooking delicious food, or enjoying the postcard vistas of the state of Oregon. Website: https://karveldigital.com/ LinkedIn: https://www.linkedin.com/in/krondaadair YouTube: https://www.youtube.com/@KarvelDigital/videos TikTok: https://www.tiktok.com/@krondakarvel Threads: https://www.threads.net/karveldigital Instagram: https://instagram.com/karveldigital   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/340

#airtable #on2air #builtonair 1/7/2025 - BuiltOnAir Live Podcast Full Show - S21-E01 ___________________________ The BuiltOnAir podcast is a live weekly show highlighting everything happening in the Airtable universe. Check us out at BuiltOnAir.com/join. Join our community, join our Slack channel, and see what's happening. ------------------------ SPONSORED BY On2Air - Airtable Apps and Integrations to run your business operations in Airtable Start a free 14-day trial of On2Air Apps - https://on2air.com?via=podcast ------------------------ ___________________________ IN THIS EPISODE

In this episode of Research Like a Pro, Nicole and Diana discuss using AI to analyze tax records. Tax research involves a lot of data, and once you've extracted the data, analyzing it can be a challenge. Diana explains how she exported data from Airtable into a CSV file, and Nicole explains how she used Claude AI to create a table from the data. Diana provides an example of how she used the AI analysis to gain new insights into Jefferson Weatherford, an early settler in Dallas County.  Diana shares a case study of Henderson Weatherford, demonstrating how the tax records revealed his connection to Samuel H. Beeman and Henderson's death or move by 1865. Nicole shares technical tips for refining a narrative using AI and incorporating the data into a research report. Diana discusses the benefits and limitations of using AI for tax record analysis, emphasizing how it enhanced her analysis and saved writing time while also providing new insights. This summary was generated by Google Gemini. Links Using AI to Analyze Tax Data in a Research Log - https://familylocket.com/using-ai-to-analyze-tax-data-in-a-research-log/  Claude AI - https://claude.ai/new  Sponsor – Newspapers.com For listeners of this podcast, Newspapers.com is offering new subscribers 20% off a Publisher Extra subscription so you can start exploring today. Just use the code “FamilyLocket” at checkout.  Research Like a Pro Resources Airtable Universe - Nicole's Airtable Templates - https://www.airtable.com/universe/creator/usrsBSDhwHyLNnP4O/nicole-dyer  Airtable Research Logs Quick Reference - by Nicole Dyer - https://familylocket.com/product-tag/airtable/ Research Like a Pro: A Genealogist's Guide book by Diana Elder with Nicole Dyer on Amazon.com - https://amzn.to/2x0ku3d 14-Day Research Like a Pro Challenge Workbook - digital - https://familylocket.com/product/14-day-research-like-a-pro-challenge-workbook-digital-only/ and spiral bound - https://familylocket.com/product/14-day-research-like-a-pro-challenge-workbook-spiral-bound/  Research Like a Pro Webinar Series 2024 - monthly case study webinars including documentary evidence and many with DNA evidence - https://familylocket.com/product/research-like-a-pro-webinar-series-2024/  Research Like a Pro eCourse - independent study course -  https://familylocket.com/product/research-like-a-pro-e-course/ RLP Study Group - upcoming group and email notification list - https://familylocket.com/services/research-like-a-pro-study-group/ Research Like a Pro with DNA Resources Research Like a Pro with DNA: A Genealogist's Guide to Finding and Confirming Ancestors with DNA Evidence book by Diana Elder, Nicole Dyer, and Robin Wirthlin - https://amzn.to/3gn0hKx Research Like a Pro with DNA eCourse - independent study course -  https://familylocket.com/product/research-like-a-pro-with-dna-ecourse/ RLP with DNA Study Group - upcoming group and email notification list - https://familylocket.com/services/research-like-a-pro-with-dna-study-group/ Thank you Thanks for listening! We hope that you will share your thoughts about our podcast and help us out by doing the following: Write a review on iTunes or Apple Podcasts. If you leave a review, we will read it on the podcast and answer any questions that you bring up in your review. Thank you! Leave a comment in the comment or question in the comment section below. Share the episode on Twitter, Facebook, or Pinterest. Subscribe on iTunes or your favorite podcast app. Sign up for our newsletter to receive notifications of new episodes - https://familylocket.com/sign-up/ Check out this list of genealogy podcasts from Feedspot: Best Genealogy Podcasts - https://blog.feedspot.com/genealogy_podcasts/

Are you being intentional and strategic in planning for productivity and growth in your business? In today's episode, Jade Boyd joins us to discuss setting goals, maintaining your business, and the three key steps for achieving business success: clarity, systems, and maintenance.Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own!Buy Now >> Find it Quickly:00:27 - Meet Jade1:20 - Becoming a Productivity Coach6:10 - Balancing Business and Personal Life7:38 - Setting Goals for 202518:22 - Quarterly Planning Tips23:23 - The Importance of CEO Time24:33 - Planning Strategies for Business Owners26:04 - The Role of Tools in Business Planning27:31 - Exploring ClickUp for Task Management28:44 - Four-Part System for Business Organization35:40 - Centralization, Organization, and Automation39:18 - Simplification and Business StrategyMentioned in this EpisodeMaking Data-Driven Decisions in Your Business with Ally AndersonCEO Talk with Ashley Kangsabrinagebhardt.comthiscantbethathard.comFREE Double your Profit While Working Less Masterclass: jadeboyd.co/doubleyourprofitmasterclassThe Quarterly Reset: jadeboyd.co/quarterlyresetConnect with JadeWebsite: jadeboyd.coPodcast: https://pod.link/1603107498Instagram: https://www.instagram.com/jadeboyd.co

This episode features an interview with Calen Holbrooks, VP of Demand Gen at Airtable, the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. In this episode, Calen shares with us how she thinks about “big C and little c community” and why it is important to invest in, even when it is harder to measure. She also dives into her approach to accessible content and how they increased their conversion rates through a homepage refresh.Key Takeaways:We know that people are consuming content in a binge-like format; we should let them binge! While sales' desire to gate content is understandable, ungating is a no-brainer, especially given all of the data we have now. Investing in community pays dividends and drives intent. While some community investments are more measurable than others, it doesn't mean you should not invest in those less-measurable communities. The homepage is crucial, and refreshing it to tweak the way Airtable told their story resulted in a 25 percent conversion increase. Quote: “ I'm surprised at how  slow organizations have been to adopt some of this, ungate 80 percent of what you're doing strategy. Maybe I shouldn't be surprised, like, I get it. The processes with marketing to BDR to sales handoffs require a lot of this sort of traditional lead flow of things. Not to point fingers, but I do blame a little bit on the sales side and sort of  what they need to be why we can't do that. But it seems like a no-brainer when we have the amount of data that we have today… When we know everybody is scrolling and consuming content in a binge-like format, like, let them binge!”Episode Timestamps: *(03:53) The Trust Tree: The evolution to enterprise selling *(21:26) The Playbook: Investing in community and tracking account propensity *(34:23) The Dust Up: Demand gen versus brand araguments *(41:42) Quick Hits: Calen's Quick HitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Calen on LinkedInLearn more about AirtableLearn more about Caspian Studios

In Episode #339 of Research Like a Pro, Nicole and Diana discuss customizing an Airtable research log for tax research. Tax records are invaluable for genealogy research because they were taken annually, filling in the gaps between federal censuses. The challenge is finding a good way to track and analyze the data. Airtable is a favorite research log tool, and by adding a linked table to the log, researchers can tame tax data and make it work for them. Diana shares a case study using her ancestor, Henderson Weatherford, who resided in Dallas County in 1860 and appeared on a tax list that same year. She wanted to track the Weatherfords who showed up in Dallas County by 1850 to see if there was any connection to her ancestor. Nicole explains the technical setup in Airtable, starting with the RLP with DNA 4.0 (2024) Airtable base template and adding a new table by matching the headings in the new table to the headings on a tax list. Diana explains how she analyzes the data in the Airtable research log by grouping the tax table by an individual to view their economic status. She gives practical applications of her research process and concludes that tax records are valuable in genealogy research. Listeners will learn how to use Airtable to track and analyze tax data to further their genealogy research. This summary was generated by Google Gemini. Links Customizing an Airtable Research Log for Tax Research - https://familylocket.com/customing-an-airtable-research-log-for-tax-research/ Back to the Basics with Tax Records -  https://familylocket.com/back-to-the-basics-with-tax-records-part-1/ RLP with DNA 4.0 (2024) Airtable base template - https://www.airtable.com/universe/creator/usrsBSDhwHyLNnP4O/nicole-dyer Sponsor – Newspapers.com For listeners of this podcast, Newspapers.com is offering new subscribers 20% off a Publisher Extra subscription so you can start exploring today. Just use the code “FamilyLocket” at checkout.  Research Like a Pro Resources Airtable Universe - Nicole's Airtable Templates - https://www.airtable.com/universe/creator/usrsBSDhwHyLNnP4O/nicole-dyer Airtable Research Logs Quick Reference - by Nicole Dyer - https://familylocket.com/product-tag/airtable/ Research Like a Pro: A Genealogist's Guide book by Diana Elder with Nicole Dyer on Amazon.com - https://amzn.to/2x0ku3d 14-Day Research Like a Pro Challenge Workbook - digital - https://familylocket.com/product/14-day-research-like-a-pro-challenge-workbook-digital-only/ and spiral bound - https://familylocket.com/product/14-day-research-like-a-pro-challenge-workbook-spiral-bound/ Research Like a Pro Webinar Series 2024 - monthly case study webinars including documentary evidence and many with DNA evidence - https://familylocket.com/product/research-like-a-pro-webinar-series-2024/ Research Like a Pro eCourse - independent study course -  https://familylocket.com/product/research-like-a-pro-e-course/ RLP Study Group - upcoming group and email notification list - https://familylocket.com/services/research-like-a-pro-study-group/ Research Like a Pro with DNA Resources Research Like a Pro with DNA: A Genealogist's Guide to Finding and Confirming Ancestors with DNA Evidence book by Diana Elder, Nicole Dyer, and Robin Wirthlin - https://amzn.to/3gn0hKx Research Like a Pro with DNA eCourse - independent study course -  https://familylocket.com/product/research-like-a-pro-with-dna-ecourse/ RLP with DNA Study Group - upcoming group and email notification list - https://familylocket.com/services/research-like-a-pro-with-dna-study-group/ Thank you Thanks for listening! We hope that you will share your thoughts about our podcast and help us out by doing the following: Write a review on iTunes or Apple Podcasts. If you leave a review, we will read it on the podcast and answer any questions that you bring up in your review. Thank you! Leave a comment in the comment or question in the comment section below. Share the episode on Twitter, Facebook, or Pinterest. Subscribe on iTunes or your favorite podcast app. Sign up for our newsletter to receive notifications of new episodes - https://familylocket.com/sign-up/ Check out this list of genealogy podcasts from Feedspot: Best Genealogy Podcasts - https://blog.feedspot.com/genealogy_podcasts/

New year. New trends. Who dis?  Let me share with you what I see to be the top content marketing trends of 2025.  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller. This is week seven - get ready, it is going to be a wild ride! If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah. ⁠⁠ GET YOUR TICKET TO GOOD CONTENT MARKETING⁠⁠⁠ KEY EPISODE TAKEAWAYS