Podcasts about leveling up podcast

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Join us as Kari talks with Eve Van De Wal Regional President of Excellus Blue Cross Blue Shield.

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Leveling Up with guest Brian McKee of the House of the Good Shepherd

Today on the show we will be talking with the CEO of the YWCA Mohawk Valley Dianne Stancato. Dianne will discuss advancing their mission of eliminating racism and empowering women. Learn more about their upcoming girls' empowerment summit, Sky's the Limit, and the impact they make in the community.#ywca #greateruticachamber #empoweringwomen #beantiracist #racism

Joining us will be the President and CEO of Standard Heating, Cooling, and Insulating, Jennifer Keida! Jennifer will discuss what it's like breaking barriers in a male-dominated industry, what's next for Standard, and how it feels to be selected as this year's Business Person of the Year! #greateruticachamber #utica #business

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Today on Leveling Up, we sit down with a very exciting guest, the Co-Founder of Immutable, Robbie Ferguson! Immutable has quickly become a market leader in blockchain gaming and speaking to Robbie about his aspirations, strategy, and vision for the future, it's not hard to see why. In our chat, we hear from Robbie about the goal of creating a fairer ecosystem for gamers, his prioritization of creating games that people want to play, how Immutable is offering more rights to gamers, and why and when he wants to move away from using the term 'NFT.' Our guest also shares some insightful thoughts on the future of games, the growing digital landscape, and what all this means for the future of digital assets. So if you would like to get an inside peek at a company we think is well on the way to trillion-dollar status and some helpful thoughts on company culture, hiring practices, and a whole lot more, join us now. TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:43] The quickest and simplest description of Immutable and what they do. [02:13] Robbie talks about his gaming background and his favorite games growing up.  [06:54] Thoughts on the current size and potential growth of the gaming industry. [08:59] Marketing and partnerships at Immutable. [11:45] Immutable's recruiting strategy and what they offer developers. [14:40] The growth trajectory at the company and the priority on high-quality games.  [18:29] Scaling from the leader's perspective; Robbie talks about the importance of hiring. [20:38] Previous businesses that Robbie and his brother have run. [22:58] Robbie talks about the future of Web3 and the elements that Robbie is most excited about. [25:29] Immutable's stance in relation to mergers and acquisitions.  [26:25] The efficacy of sponsorships within a strong marketing strategy. [27:33] Robbie's main sources of learning, favorite books, and his podcast and reading habits. [28:28] Thoughts on healthier practices for running a business. [29:40] The recruiting process that Robbie has used to grow an amazing team. [30:57] How to find Robbie and Immutable online! Resources From The Interview: Immutable Robbie Ferguson on Twitter GameStop RuneScape  Scaling Up The Hard Thing About Hard Things  Tim Ferriss Must-read books: Radical Candor and The Great CEO Within Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed "The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial" Connect with Eric Siu:  Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision behind immi.io; a revolutionary new platform that empowers users to become animators using only their facial expressions! In today's episode you'll hear from immi.io co-founder Josh Robbins about the creation of immi.io, how it works, and some of the exciting things they have planned. In our conversation, Josh tells the story of how they partnered with AGMI Studios to create this incredible new product, their unique marketing approach, and how they are attracting partnerships from prominent brands, entertainers, and gaming platforms. We also discuss what it was like growing up with Tony Robbins as a father and what Josh learned from him about creating possibilities and helping others. To learn about the exciting new possibilities in animation, and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Introducing Josh Robbins, Founder of immi.io. [01:36] Learn about the animation tool, immi.io, and how it was founded. [03:54] The many ways that immi.io can be used in Creator Mode, from karaoke to real estate.  [04:21] Learn about the streaming service that they will be launching next month. [05:51] What Josh expects from this technology in the long term. [06:51] The immersive world that Josh is building with his partners at AMGI studios. [08:14] Josh's approach to marketing and how they are creating more awareness. [12:25] The concept of digital ownership and how it has been facilitated by Web3. [14:21] Josh's predictions for the future worth of NFTs like Crypto Punks. [16:26] An overview of the brands that AMGI is currently working with. [16:57] The exciting potential partnerships between AMGI and entertainers like Coldplay and prominent K-Pop groups. [19:01] How AMGI is building community while also attracting brand deals with artists, musicians, and gaming studios. [20:23] How AMGI represents and evolution from traditional studios like Pixar. [22:30] What it was like for Josh growing up with Tony Robbins as his father.  [24:57] What Josh's father taught him about creating possibility.  [26:18] The single act of kindness that shaped Tony's outlook on life. [29:25] Find out what is in Josh's learning stack and what he is consuming.  [30:29] Hear about Josh's current approach to investing. [32:09] Where you can find Josh and learn more about immi.io, AMGI Studios, and My Pet Hooligan.  Resources From The Interview:     Josh Jenkins-Robbins on LinkedIn America's Best 401K immi.io AMGI Studios My Pet Hooligan My Pet Hooligan on Twitter CryptoPunks Bored Ape Yacht Club Doge Pound CAZ Investments     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here. Subscribe to Leveling Up on iTunes. Get the non-iTunes RSS Feed.     Connect with Eric Siu:  Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

It's about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony Robbins and Peter Diamandis. In this episode, we learn more about his noble mission and what, precisely, is included in Fountain's transformative health plans. We discuss the most exciting medical breakthroughs of today and how Fountain intends to bring these breakthroughs to the general public. Rob shares his background and explains how his upbringing informed his value system, like his priority for preparation and the value he gleans from challenges that arise.  Tune in to find out more about the potential of insurance to create sustainable change and prevent disease, not withholding, of course, Fountain's approach to marketing. TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:16] Today's topic: Interview with Robert Rossiter, CEO of Fountain Health Insurance. [00:25] The transformative health plans Fountain Health provides. [00:33] The value of preventative healthcare. [01:14] Rob shares his background in insurance. [01:53] The tests involved in preventative healthcare. [02:15] How Fountain Health applies the concept of convergence to its mission. [03:28] Rob's specialty in insurance and what led him to Fountain Health. [04:33] Fountain Health Insurance's core offering.  [06:04] How Fountain enables companies to provide employees with premium healthcare. [07:32] How they aim to bring healthcare breakthroughs to the general public. [07:54] The competitive cost of Fountain Health Insurance. [08:36] The types of companies Fountain is currently working with. [09:41] The apparent lack of competition leaving Fountain at the cutting edge of preventative wellness insurance. [10:22] What Rob is most excited about in terms of health trends and breakthroughs.  [11:24] Fountain's plan to extend outside of the States. [12:11] Fountain's approach to marketing. [13:06] The value Rob gleans from the challenges he's faced along his career path. [14:38] How his upbringing informed his value system. [16:02] Rob shares his favorite business or personal growth books. [17:15] The marketing opportunity Tony Robbins' book Life Force has provided for Fountain Health. [18:12] The importance of preparation. [19:07] How self-employed individuals can gain access to Fountain Health Insurance. [20:08] A recap of the medical tests covered by Fountain Health. [21:01] Find out how to reach Fountain Health! [21:14] Visit singlegrain.com/leveling-up to learn more and gain access to our individual and team training programs!   Resources From The Interview:   Robert Rossiter on LinkedIn Fountain Health Insurance Fountain Life   The Future Is Faster Than You Think   Levels   Never Split the Difference Personal Power Life Force     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today's guest, Alan Miltz, most companies misunderstand their cash flow, and as a result, they don't grow at the pace that they should. After seeing so many businesses unknowingly grappling with the same problem, Alan decided to found Cash Flow Story, a company that helps you optimize cash flow to help you improve your profits and reach new heights in your valuations. In our conversation, Alan breaks down the concept behind his method called The Power of One and how it has helped companies 40x their valuation. We discuss how daily 1% percent changes can transform your company and the typical amount of time it takes to see results after implementing The Power of One. Alan also unpacks the reasoning behind his motto “revenue is vanity, profit is sanity, cash is king” and why The Power of One will put your valuation on steroids. To learn more about this essential topic, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:04] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Introducing today's guest, Alan Miltz, founder of Cash Flow Story. [01:18] A high-level overview of Cash Flow Story and why Alan founded it. [03:09] Alan breaks down the concept of The Power of One. [04:06] Why a company's cash flow is often misunderstood, why cash flow is so important, and how to optimize it. [06:18] How The Power of One empowers employees to contribute to optimizing cash flow. [09:26] The immense impact that a 1% change can have within a company. [10:55] How daily changes accumulate to have a much larger impact. [12:42] The levers you need to pull to implement The Power of One and how to identify the ones you have control over.  [13:39] The growing number of companies that have implemented Cash Flow Story.  [15:08] The typical amount of time it takes to see results after implementing The Power of One.  [16:21] Alan shares a case study of how one company transformed after implementing The Power of One. [18:03] How their software will change the way people understand their company's numbers and how they react to them.  [18:52] Find out how you can contact Alan Miltz and take advantage of his unique product.    Resources From The Interview:   Alan Miltz Alan Miltz on LinkedIn Cash Flow Story Cashflow Story webinar with Alan Miltz Good to Great: Why Some Companies Make the Leap...And Others Don't Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting you positive results. Today on the show, we get together with Sam Parr, Founder of The Hustle and host of the podcast My First Million, to discuss what he's learned about impactful marketing and why growing a podcast following is so challenging. We discuss the challenges of marketing across different mediums, as well as effective strategies for increasing your reach and creating exceptional content. Tune in for a special episode brought to you by Leveling Up Live on how to grow your podcast, and much more! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today's episode is brought to you by Leveling Up Live, learn more at https://live.levelingup.com/. [00:30] Get to know Sam Parr and his podcast called My First Million.  [00:50] Learn about The Hustle, a daily business email that is read by over a million people every day. [01:27] Why building a podcast following has been one of the hardest things Sam has ever had to grow. [04:46] Learn about the HubSpot Podcast Network and what it's like being a part of it. [06:05] An overview of what it takes to become famous on Twitter.  [06:13] How Sam helped retired NHL player, Chris Pronger, grow his Twitter following exponentially. [10:28] Visit https://www.singlegrain.com/leveling-up to learn more and gain access to our individual and team training programs! Resources From The Interview:     Sam Parr on LinkedIn The Hustle HubSpot HubSpot Podcast Network     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

Join us as we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained success, how we can think about this concept when starting out on a new venture, and he also underlines the values of clarifying your target customers as much as possible. Tuning in, listeners will hear Noah share his experiences with buying NFTs, and why all his investments are built on the idea of holding forever, and aligning with companies that he personally uses. Towards the end of the episode, Noah even comments about his experiences with ayahuasca, and why confronting difficult challenges is so important for entrepreneurs in today's world. So, to tune in to this great presentation from Noah Kagan! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:01] Noah's opening remarks about his experiences with passive income. [01:28] Looking at the growth of AppSumo and the current size of the team. [02:13] Getting clear on who your customers are! [02:51] The time investment that is needed to realistically start seeing real results. [04:20] Noah's approach to measuring other people's success. [04:50] Why Noah gets excited about the element of play in new tech. [05:19] Getting active and then leaving things on autopilot.  [06:20] How much money do you actually need to live the life of your dreams? [07:21] Why Noah does almost no rebalancing and selling. [07:42] What you can get if you just ask, and why to listen to your calling! [08:24] Noah reflects on his ayahuasca experience and how it helped him.   Resources From The Interview:   AppSumo Noah Kagan Leveling Up Live   HubSpot Shopify Marketo Solana CryptoPunk Coinbase Tony Robbins   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     [If this episode is about NFT then add this below - just change to black font:] "The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"   Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent myths about entrepreneurship continues to be that founders are born rather than made. In today's episode, we get together with Matt Clifford, CEO and Founder of Entrepreneur First (EF) to discuss the misconceptions around entrepreneurship, and unpack the groundbreaking methods that EF is using to connect aspiring founders with one another in six countries and counting. Tuning in you'll learn how EF was founded, the methods they've used to build their talent networks, and the traits they look for when identifying potential founders. We discuss how entrepreneurship differs depending on the country you're in and why predetermined paths can often be so unfulfilling. Matt also shares how EF was affected by the COVID 19 pandemic, the rise of remote work, and what this natural experiment taught him about the importance of in-person bonding between potential founders and co-workers in general. EF's mission is built on the righteous belief that what the most talented people choose to do with their lives matters deeply and plays an integral role in shaping the society and economy of any country. Tune in for this inspiring conversation as we discuss the power of entrepreneurship and why the world needs more founders! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today's topic: Entrepreneur First – The $10B Founder Bootcamp That Invests In Early Stage Founders. [01:01] An overview of Entrepreneur First (EF) and how they help people connect with other aspiring founders.  [03:22] Examples of companies where EF played a crucial role in bringing their founders together. [05:10] Why EF is well-positioned to help you during the earliest stage of the founding process and how Y Combinator helps companies that are ready to accelerate. [06:36] A brief look at the early days of EF. [08:18] A breakdown of the process EF uses to foster, connect, and support co-founders.  [11:21] The support within the EF community and how they help alumni. [13:57] An overview of EF's acceptance criteria. [15:21] Why the paths to success look different depending on the country you're in. [18:44] An outline of how EF's internal teams are structured around the world. [20:54] The methods that EF uses to map talent networks. [22:44] How global economic trends have affected venture capitalists in the past two years. [25:19] The returns that EF investors have seen over the past seven years. [28:45] How the pandemic affected EF and the role of remote work in their company. [32:54] Matt's reading habits and how they were disrupted by the pandemic and having children. [34:36] The advice that helped Matt finally finish Ulysses. [36:03] Matt's impressive dedication to note keeping and why he uses Obsidian.    Resources From The Interview:   Matt Clifford on LinkedIn Matt Clifford on Twitter Entrepreneur First Y Combinator Obsidian Roam Research Notion   Must read book: Ulysses     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

In many ways, the NFT world is still in such an early stage of development that there's no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they want to scale. Today on the show we get together with Will Weinraub, CEO and Co-Founder at OnChain Studios, to talk about how he originally created Cryptoys as a gift for his daughter, the strategies they're using to scale their product, and some of the biggest challenges facing entrepreneurs in the Web3 space today. Tuning in you'll learn about Cryptoys' partnership with Mattel, how the world-famous toy company is leaning into innovation by embracing digital toys for kids, and why it's so important to find the right partner to help you build your vision in the Web3 space. We also unpack why storytelling is an essential skill for entrepreneurs to master and reflect on recent developments in the crypto space, including the news that Solana will launch a new smartphone in 2023 and Doodles' decision to appoint Pharrell Williams as their Chief Brand Officer. Tune in for key insights from one of the most passionate leaders in the Web3 space, and much more! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:44] Get to know today's guest, Will Weinraub, CEO and Co-Founder at OnChain Studios.  [05:16] How Will's daughter inspired the creation of Cryptoys. [08:47] The three pillars that form the foundation of Will's business strategy: toys, gaming, and entertainment. [09:31] Insights into how Cryptoys plan to scale. [11:39] How Cryptoys became connected with Mattel and why they are ideal partners.  [14:23] The challenges of communicating an entirely new vision during a pitch meeting. [20:45] Why storytelling is one of the most important skills an entrepreneur can invest in. [23:08] Why good storytelling is the equivalent of good communication. [24:28] Will shares his approach to recruiting. [27:03] How to recruit and retain top talent in the Web3 space. [31:18] Our thoughts on some of the liquidations that have been happening in the crypto space.  [33:43] Some of the exciting developments happening at Doodles, including their partnership with Pharrell Williams! [37:27] Our thoughts on Solana's plans to release a smartphone in 2023. [41:20] An overview of Shopify's decision to add NFT gated features and what it means for the broader NFT culture. Resources From The Interview:   Cryptoys Cryptoys on Twitter Will Weinraub on LinkedIn Will Weinraub on Twitter JPEG Morgan Mattel The Littles Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling Doodles World of Women StarCraft   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     "The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years has primarily been focused on researching key questions on how one can use any service business, like an agency, to collect major customer insights. They've done detailed research into the type of technology customers are using, the top problems they're struggling with, as well as how to solve these problems. Tuning in you'll hear Chris break down their new product, The Vault, which Refine Lab will be launching during Q2 of 2022, the distinction between capturing demand versus creating it, and how to create demand during an economic slowdown. We also discuss the concept of dark social, how to create a B2B marketing stack that works, and how Refine Labs are making marketing more scientific. Make sure you tune in for this eye-opening episode from an expert who is at the bleeding edge of market research! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today's topic: Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker. [00:16] Introducing Chris Walker, CEO of Refine Labs. [00:57] An overview of Refine Labs and the new product they're launching called The Vault. [02:44] The concept of Dark Social and what it means for businesses. [04:35] Multi-touch attribution and why it's not as innovative and robust as some businesses think. [05:28] Understanding the distinction between creating demand and capturing demand. [07:30] How to create demand during an economic slowdown. [09:45] Chris's approach to creating content.  [13:08] How to use virtual live events in a simplified marketing stack. [15:32] The value of consistency when creating content and writing your own copy. [17:53] Why filming live content has been so effective for Chris. [18:31] Why Chris recommends narrowing your focus as a marketer.  [20:14] How Chris's content team is structured. [22:26] Why Chris describes Refine Labs as an experimentation lab, rather than an agency. [25:57] Why agencies are so effective as a launchpad business. [27:38] Examples of the excellent companies that have financed Refine Labs.  [29:33] Chris answers our rapid-fire questions. [31:29] Learn where you can find Chris online.   Resources From The Interview:   Chris Walker on LinkedIn Refine Labs The Vault Waitlist CapChase Pipe Timia Capital State of Demand Gen Podcast Must-read book: Mastery by Robert Greene   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

In today's episode, we sit down with Dr. Kat Cohen and Matei Olaru, the Cofounders and President and CEO respectively of The Krillest, a private members club for the “rarest and most uncommon creatures who share a passion for the Web3 future.” Together, Matei and Kat have led NFT masterclasses, conducted investment activities for an NFT fund, and served as Web3 educators, so they have plenty of valuable expertise to share! Additionally, Kat is the Founder and CEO of IvyWise, the world's top educational consulting company that works with students globally to help them get into the schools of their choice, and Matei is formally trained as a corporate lawyer and started a blog that evolved into an award-winning media and tech startup in the cannabis industry, which went public in 2018. Tuning in today, you'll learn more about the philosophy that informs The Krillest and gain some insight into the unique benefits it offers its members, allowing them to come together to collaborate and build the tools of the future. We also touch on some of the core values that they are looking for in their members, what the application process entails, and who you can expect to rub shoulders with in the clubhouse, plus so much more! Join us to find out how The Krillest is creating once-in-a-lifetime experiences and relationships with its membership NFT! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:50] An introduction to Kat and Matei and their experience in crypto, NFTs, and Web3. [02:56] More about The Krillest is and what some of the benefits are for members. [06:27] What the clubhouse has planned for 2022, what it costs to join, and more! [07:42] The Marketplace, where members can trade NFT memberships, assets, and projects. [09:20] How The Krillest differs from other private or membership clubs. [10:52] Some of the diverse thought leaders who have already come on board. [13:55] Core values The Krillest is looking for in its members, including ‘Kriller instinct'. [19:00] Insight into the rest of the team members at The Krillest. [20:33] Other membership options for those who can't afford a lifetime membership. [22:55] Examples of the once-in-a-lifetime experiences that members will be afforded. [24:57] What Kat and Matei are personally investing in currently. [27:54] Get Kat and Matei's perspective on the crypto market crash. [28:58] Recommended reads: How to Win Friends and Influence People by Dale Carnegie and Think Like a Rocket Scientist by Ozan Varo.   Resources From The Interview:   The Krillest The Krillest on Twitter The Krillest on Instagram Dr. Kat Cohen on LinkedIn Dr. Kat Cohen on Twitter Dr. Kat Cohen on Instagram Dr. Kat Cohen Email IvyWise Matei Olaru on LinkedIn Matei Olaru on Twitter Matei Olaru Email YWhales   How to Win Friends and Influence People Think Like a Rocket Scientist   Famous Failures Podcast   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Avalanche is one of the fastest smart contract platforms in the blockchain industry and recently received a staggering $5.2B valuation. Today on the show we sit down With Phillip Liu Jr., Head of Strategy at Ava Labs, the company behind Avalanche, to discuss the company's recent fundraising efforts and how their unique marketing strategy was able to build brand awareness and raise capital. Tuning in you'll hear Phillip break down the Avalanche Rush Incentive Program, as well as some key highlights from their most recent summit in Barcelona. Later, Phillip explains the function of sub-networks, how they function in Avalanche, why they are attracting Triple-A games, and what this means for Avalanche. He also shares Avalanche's plans to scale and what to expect from the company in the coming months. Join us for a thought-provoking conversation on blockchain technology, investment, marketing, and much more! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Introducing today's Topic: How Avalanche Creatively Approached Marketing To Grow To A $5.2B Valuation. [00:48] Introducing today's guest Phillip Liu, how he got involved with blockchain technology and his role at Avalanche.  [02:40] How Phillip went from being an investor to a high-level employee at Avalanche. [04:59] An overview of Avalanche, how it works, and what they do. [06:39] Why Avalanche is a layer one blockchain.  [06:56] The Avalanche Bridge and how it allows for interoperability with Ethereum. [07:36] An overview of Avalanche's unique marketing strategy. [09:58] The Avalanche Rush Incentive Program and how it broadened brand awareness. [11:10] An overview of Avalanche's recent summit. [12:41] The role of subnetworks, how they function in Avalanche, and why they are attracting Triple-A games. [15:00] Insights into Avalanches' plans to scale.  [15:43] A breakdown of Phillip's current crypto investments. [16:41] Phillip's favorite book and how it applies to business. [19:15] Phillip's fondness for productivity management tools and his top picks. [19:55] Find out how to learn more about Phillip and Avalanche online. Resources From The Interview:   Avalanche Phillip Liu Junior on Twitter Ava Labs on Twitter Ava Labs   Must read book: Thinking, Fast and Slow     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     "The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Today on the show we get together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, and her ten years at Focus Brands. In our conversation, we discuss the mission and values that define Athletic Greens, why their rapid growth rate can be attributed to the merits and quality of their flagship product AG1, and how being bootstrapped has influenced their marketing strategy. Kat unpacks the marketing success they've achieved through their long-term partnerships with top thought leaders and creators and explains why their performance marketing strategy has been more conservative than some might think. She also shares her advice for anyone who wants to pursue a similar career in business and champions the values of being a curious, hard-working student who is willing to go out there and gain experience. Kat has had an incredible career and it was wonderful having her on the show. Tune in to learn more about Athletic Greens, how to customize your marketing, and much more! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:24] Why Kat chose Athletic Greens for her next chapter. [02:42] An overview of Athletic Greens and their incredible growth.  [06:17] The high quality of Athletic Greens' comprehensive flagship product AG1. [06:49] Why AG1 is more than just a green drink and the marketing challenge this poses. [07:47] How Chris, the founder of Athletic Greens, helped establish foundational nutrition as a category. [09:59] Learn what AG1 tastes like and different ways to drink it.  [12:36] A breakdown of Athletic Greens' marketing strategy. [13:16] The success they've found partnering with creators and influencers. [14:06] How being largely referral-based made the iOS 14 update less difficult for them. [14:28] How being a bootstrapped company has affected their marketing strategy. [15:24] The rapid rate of growth based on the merits of the product. [18:00] Insights into how marketing is changing. [19:13] Kat's advice to anyone who wants to pursue a similar career path. [24:24] Kat's monthly process for checking in with her loved ones. [27:06] How Kat does a similar check-in with her work relationships. [28:48] Learn where you can find Kat online.   Resources From The Interview:   Athletic Greens Athletic Greens Special Offer Kat Cole on LinkedIn Kat Cole on Instagram Checking In With Kat Cole   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today's episode, Eric interviews Jaleh Rezaei, CEO and co-founder of Mutiny about THE marketing product for 2022: how Mutiny decreases ad costs by 60%+. Tuning in you'll hear how Jaleh's talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. In our conversation, we discuss the inner workings of Mutiny, what you can expect when you sign up and how small changes to personalization can result in unexpectedly high conversion rates. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today's topic: THE Marketing Product for 2022: How Mutiny Decreases Ad Costs By 60%+. [00:53] Get to know Jaleh Rezaei, founder and CEO of Mutiny, and how she started the company.  [03:46] How Mutiny is different from other customer data platforms that are out there. [06:00] How Mutiny advises customers on actionable steps to drive conversion and personalization. [08:15] The playbook that Mutiny offers its users and how it benefits the customers. [10:14] Examples of how customers are using Mutiny to drive inbound conversion and target account-based marketing (ABM).  [11:00] How Mutiny can make landing pages adapt to the wiki use case and why that's so useful. [12:40] Examples of the outsized impact that small changes can have on conversions. [13:01] The unexpectedly simple elements that shape personalization. [17:27] How Mutiny generates content from a baseline webpage, like the customer's landing, pillar, or solutions pages. [18:34] A breakdown of Mutiny's ideal customer. [20:14] Mutiny's plans for future outbound integrations.  [20:53] Hear about Jaleh's favorite business book Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration. [21:24] Discover Jaleh and her team's favorite tools: MadKudu and Segment.   Resources From The Interview:   Mutiny Try out the Mutiny Demo: https://demo.mutinyhq.com/ Gusto Notion Amplitude Livestorm Qualtrix HubSpot MadKudu Segment Must-read book: Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

In today's episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs, all while running his startup. Tuning in you'll hear all about Upstream, what first inspired it, and how it helps its users build and manage DAOs by being accessible and easy to use. Get a sneak peek at what Upstream has planned in the coming weeks, their marketing strategy for the company, and what it means to be a leader in the Web3 space. We also delve into the founding of Illuminati, how Alex balances it with his work at Upstream, and what it's taught him about Web3 and marketing. Hear the story of how they first marketed their Illuminati NFT project using intriguing pins, the concept of a secret society, and an established Twitter handle. Alex also describes what he loves about playing in the NFT space, why he believes play-to-earn is going to explode in 2022, and why Twitter is such a useful networking tool. To learn more about how Alex balances his time, his insights on Web3, and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today's topic: How A Founder Sold Over $11.5M In NFTs While Running His Startup. [01:26] Get to know Alex Taub, co-founder of Upstream and Illuminati NFT. [03:24] How Alex and his team decided to go all-in on Upstream. [04:51] How Alex became involved with Web3, NFTs, DAOs, and dApps. [08:06] A breakdown of Upstream: how it works and how it's priced. [08:53] Some of the use cases that Upstream is currently being used for. [10:15] How Upstream is growing, and what it means to be a leader in the Web3 space. [12:36] Insights into the marketing strategy for Upstream. [14:31] How Alex co-founded Illuminati NFT and how he balances it with his work at Upstream. [15:17] What launching Illuminati NFT has taught Alex about managing DAOs on Upstream. [17:52] The time and investment you need to start an NFT project. [19:31] How Illuminati has sold over $11.5M in NFTs.  [21:47] The story of how they first marketed Illuminati by giving out pins at an event. [22:46] What Alex learned from the launch of Illuminati and their sales plan. [25:54] Alex shares why Twitter is his favorite business tool. [26:08] Learn about Alex's favorite business book, Zero to One: Notes on Startups, or How to Build the Future.  [26:50] Alex's favorite NFTs — that aren't Illuminati or Bored Apes!   Resources From The Interview:     Upstream Illuminati NFT Twitter Knights of Degen Alex Taub on Twitter Must-read book: Zero to One: Notes on Startups, or How to Build the Future     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

In today's episode, we welcome back Bob Glazer, to discuss how marketing is changing, and to explore some of the key methods for layering performance marketing into one's growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the new book Moving to Outcomes, about why partnerships are the future of marketing. Tuning in you'll hear Bob break down the meaning of affiliate partnerships, why it is often poorly defined, and how they can provide some of the most effective outcomes in marketing. He delves into the topics he covers in his new book, including some of the problems it solves for leaders as well as long-term marketing strategies. Bob discusses how Affiliate Partners has grown since it first started, why he describes them as a partner management recruiting specialist firm, as well as the benefits they've experienced from working remotely over the past ten years. He also shares some of the misunderstandings around affiliate marketing, why it's such a huge opportunity, and why he believes companies should master quality before scaling. Tune in for a fascinating conversation on the future of marketing, remote work, and so much more! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today's topic: How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer. [00:25] Introducing today's guest, Bob Glazer, and his new book Moving to Outcomes. [02:44] The lack of ROI that businesses have been experiencing with paid ads and social media. [04:19] How Bob defines affiliate and brand marketing. [05:53] Bob's company Affiliate Partners and why Bob defines them as a partner management and recruiting specialist firm. [07:06] A breakdown of partnership marketing, Affiliate Partners, and what makes them a truly global company.  [09:11] An overview of the content in Bob's new book Moving to Outcomes. [11:01] Some of the topics and marketing challenges that are addressed in Moving to Outcomes. [11:51] Why Bob enjoys writing books: it's a way to solve problems and share knowledge. [13:29] Practical methods for instituting affiliate marketing strategies.  [15:49] Insights into Acceleration Partners' payment structures and the benefits of a hybrid approach. [18:08] Some of the awards that Acceleration Partners has won, why a positive working environment is so important, and why they prioritize accountability and flexibility. [20:13] How Acceleration Partners has been remote for ten years and how they have compensated for the in-office element. [21:38] Some of the ways that their clients and employees meet up in person.  [24:03] An overview of Acceleration Partners hubs in the US. [24:47] The plans for Acceleration Partners over the next five years. [27:19] Bob's thoughts on current trends in wage inflation. [29:32] The benefits of reaching out to check in on employees who left your business on good terms.  [30:13] Bob's favorite performance marketing tool. [30:57] Bob's book recommendation and why he often gives it to people as a gift.   Resources From The Interview:     Robert Glazer Robert Glazer on LinkedIn Affiliate Partnerships Moving To Outcomes LinkedIn Talent Insights Must-read book: Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don't see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he's made, and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business concepts that have shaped his outlook, most notably the concept of a blue ocean, how it impacted his channel, and what his plans are for the future. If you're intimidated by starting a YouTube channel, or are eager to grow the one you currently have, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today's topic: How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs(MS). [00:25] Introducing today's guest Jake Tran, who creates business essays on YouTube. [01:02] Why Jake chose to focus his video essays on money, power, and crime. [02:16] Jake's YouTube journey, and why his latest venture started with two channels. [04:27] How trying to imitate someone else's YouTube channel can inhibit your growth. [05:47] The concept of a blue ocean and how Jake implemented its lessons about eliminating the competition to elevate his YouTube channel. [07:43] The nature of creative work and the amount of time Jake typically spends on a video. [08:15] The dilemma of time spent creating quality videos in relation to the number of views at the start of your career.  [08:57] How having his video shared on a prominent channel boosted Jake's numbers. [10:11] An overview of Jake's comprehensive research process. [11:12] Jake's insights on what to avoid if you're trying to grow your YouTube channel. [12:22] The economics of being a YouTuber and where they earn their revenue through AdSense and sponsorships. [14:03] Jake's economic model, his new Join button, and his long-term plan. [16:31] Hear about Jake's nomadic lifestyle, being a Renaissance man, and what he prioritizes in his life. [20:16] The surprising amount of times Jake has been recognized from his YouTube channel.  [21:15] Jake's top business tool and book recommendations.   Resources From The Interview:   Jake Tran Jake Tran on LinkedIn Jake Tran on YouTube Jake Tran on Instagram Jake Tran on TikTok Graham Stephan on YouTube Marques Brownlee on YouTube   Kurzgesagt: In a Nutshell on YouTube   Skype Loom Adobe suite LEMMiNO   The 48 Laws of Power by Robert Greene Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant   Must-read book: The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

LevKari welcomes Dr. Anthony Baird, Chief Diversity Officer & VP of DEI & Student Transitions. Learn about the Utica DEI (Diversity, Equity, & Inclusion) Community Partnership, the Unity Walk on 4/21, and DEI initiatives at Utica University.

Today on Leveling Up we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian's newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationship with Eric and Neil. Tune in today! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:07] An introduction to Brian Dean and the story behind Backlinko and Exploding Topics. [01:51] Why Brian started Backlinko in 2013 at a time where SEO was already so competitive. [04:40] What the Skyscraper Technique is and how it became so famous. [06:18] Classic pieces from the Backlinko blog: the Skyscraper Technique and more. [07:07] How much traffic Brian was able to generate for Backlinko per month. [07:20] The method Brian used to make money from Backlinko through courses. [09:13] Being acquired by SEMrush and why course creators are an attractive acquisition for software companies. [11:33] Why Brian started Exploding Topics and the main mission of the business. [14:17] The story of Brian acquiring what became Exploding Topics and how he went about it. [16:06] Numbers around the business: ARR, blog traffic, email list, newsletter subscribers. [18:00] How Brian had to ‘eat poopoo' initially to get ahead. [21:34] Brian's thoughts on the crabs in a bucket mentality on SEO Twitter. [23:27] Brian's experiences traveling and why he ended up in Lisbon. [24:50] What media Brian is consuming and why he is not focusing on self-improvement. [25:35] Lessons learned from the acquisition around due diligence and relationship with the buyer. [28:00] Brian's favorite tool that isn't Exploding Topics. [28:53] The best way to find Brian online.   Resources From The Interview:   Brian Dean on LinkedIn Brian Dean on Twitter Backlinko Exploding Topics Josh Howarth on LinkedIn SEMrush MicroAcquire Brain.fm   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

In this video, learn how Alex Lieberman of Morning Brew accidentally launched a podcast and what is the most challenging thing in his "Founder's Journal" journey. TIME-STAMPED SHOW NOTES: [00:00] - Intro to “Alex Lieberman and The Founder's Journal Podcast” [00:30] - What is The Founder's Journal  [02:51] - The hardest thing in Alex's podcast journey  [04:50] - Outro Leveling Up Heroes NFT:

As the world of crypto continues to evolve and grow, there is a vast array of associated new possibilities that are available to investors on a regular basis. On the show today, we welcome Josip Rupena, the CEO and Founder of Milo, a company that is bringing together the worlds of digital assets and real estate. Milo is here to give all of our listeners a few reasons why you should consider this avenue for yourself! We speak about the company's focus, what exactly they are trying to provide for their customers, how their application process works, and who is best suited to work with Milo. We also get some great book and tool recommendations from Josip and hear about his own real estate investment aspirations, so join us today to hear it all! TIME-STAMPED SHOW NOTES: [00:10] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:51] Josip's professional background and foundation in financial services. [01:40] Our guest explains the interest rates associated with crypto mortgages.  [03:57] How to view digital investments and holding appreciating assets. [04:50] The periods associated with Milo's processes. [05:19] Who gets approved? Josip explains what it takes to get through the application process. [05:58] The transferral of cryptocurrency to a custodian.  [06:28] How the funding at Milo has worked so far. [06:57] The most common amounts for the loans that Milo deals with currently. [09:05] Suitable customers for Milo; Josip explains their vetting process. [10:08] Important elements that Josip and his team look at in applications.  [11:25] How the Milo team is spread out geographically. [11:44] Two business book recommendations from Josip. [12:11] Josip's personal approach to real estate investing at the moment. [13:04] Why Josip loves the white-boarding tool from Miro for collaborating and workflow.  [13:19] How to find Josip and Milo online and learn more!   Resources From The Interview:   Josip Rupena on Twitter Milo  Morgan Stanley Goldman Sachs  Miro    Must-read books: Reminiscences of a Stock Operator and Liar's Poker     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

In today's episode, we continue our NFT compilation series where we take a nuanced look at NFTs, the implementation of Web3, and how it will affect business and marketing in the future. For today's installment, we get together with Matt Colon, Global President of Music at YMU, to talk about his work with Steve Aoki, the documentary I'll Sleep When I'm Dead, and the launch of A0k1verse NFTs. In our conversation, Matt gives an overview of how NFTs feature in the music industry, why it's so much more complex than NFTs that are made to trade visual art, and how the concept of ownership has transformed in the digital era. Tuning in you'll hear Matt break down how they built a tokenized membership community, their long-term vision for the project, and how NFTs are connecting audiences and musicians in a novel and unprecedented way. Matt describes the future ecosystem he envisions, how digital passports would work, and some of the artists who are already involved. He also delves into his thoughts on Web3, the importance of storytelling, and why he is preparing for a massive paradigm shift. To learn more about NFTs, Web3, and the music industry, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today's topic: Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon. [00:15] Introducing today's guest Matt Colon, Global President of Music at YMU. [01:02] Matt's background and some of the figures he's worked with like Steve Aoki. [02:12] An overview of how the world of NFTs relates to the music industry in general. [04:48] What NFTs can accomplish for musicians. [06:58] Matt's perspective on the value of NFTs and the concept of ownership in the digital age. [10:23] How Steve Aoki is tackling NFTs and mobilizing his fanbase. [12:10] Steve's broad reach and his incredible touring record.  [12:43] A breakdown of the tokenized community they have built for Steve Aoki. [14:25] A0k1verse and the long-term goals of their NFT project. [18:20] The documentary I'll Sleep When I'm Dead, which Matt produced, about Steve Aoki, and how it has affected Steve's brand. [19:59] How its Netflix release changed the documentary's impact. [21:14] Steve's relationship with the director and how the documentary became a father-son story.  [24:06] Matt shares his ten-year outlook on NFTs, Web3, and the accompanying paradigm shift. [28:45] Matt shares his favorite book of the moment. [29:06] Why you shouldn't have to micromanage your employees. [31:44] That's it for today! Don't forget to rate, review and subscribe!   Resources From The Interview:   A0k1verse Matt Colon on Instagram Matt Colon on Twitter Doodles Doodles NFT   I'll Sleep When I'm Dead Must-read book: No Rules Rules: Netflix and the Culture of Reinvention     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today's guest is on a mission to disrupt the status quo and give fans the power to directly participate in the careers of their favorite artists. Many of our listeners will be familiar with Justin Blau, also known as 3lau, a famous DJ, electronic dance music producer, and the CEO and co-founder of Royal, a music investment platform that allows fans to easily invest in artists and earn royalties alongside them. As part of our NFT compilation series, we sat down with Justin to discuss his new company, the Web3 space, and why he is so excited about it. In our conversation, Justin breaks down his journey, from studying finance to dropping out to pursue his fast-growing DJ career, to founding Royal. He unpacks some of the lessons he's learned, why he never expected to sell his NFT for 11.7 million dollars, and some of the challenges Royal is expected to face as it grows. He also talks about the siloed nature of the Web3 space, why he believes in Web2.5, and the importance of adjusting your perspective and staying in touch with the needs and wants of the mainstream.  Be sure to tune in to this fascinating conversation on the possibilities of Web3, the music industry, and much more! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today's topic: Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau. [00:15] Introducing today's guest: CEO and Co-Founder of Royal, and well-known DJ, and electronic dance music (EDM) producer, Justin Blau, also known as 3lau. [00:59] How Justin co-founded Royal and how it allows fans to invest in musicians they love. [01:36] Justin's unique journey from studying finance and being a DJ to co-founding Royal. [03:48] How the music industry makes money, the disproportionately small amount that currently goes to artists, and how Royal disrupts that model. [04:46] An overview of Justin's past and upcoming NFT projects. [06:16] Some of the biggest challenges that Royal will be facing as they grow. [06:30] Why Justin refers to Royal as a Web2.5 platform.  [07:41] How Justin balances being a musician and a startup co-founder. [08:52] Justin's insights into Web3 and how the insularity of the industry sometimes results in people losing perspective of what the mainstream world wants. [10:26] How Justin put together an exceptional team for his startup. [11:17] An overview of how Justin went about selling his NFT for 11.7 million dollars. [12:56] How Royal is currently being marketed and why most of its growth has been organic. [14:09] Resources to better understand Web3 and NFTs, and why Justin refers to them as limited digital assets. [15:07] The time it took Justin to grow his reach at the start of his music career.  [17:03] Justin answers our rapid-fire questions! Learn about his favorite business book, favorite business tool, and more. [17:58] That's it for today; Don't forget to rate, review and subscribe! Resources From The Interview:     Justin Blau on LinkedIn 3lau on Twitter 3lau on Instagram 3lau on Facebook 3lau Royal Oura Ring Oculus Must-read book: The Intelligent Investor Rev Ed.: The Definitive Book on Value Investing     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram  

Tune in to our podcast to meet our guest, Bradley Waters, President of Sentinel Media Company. Listen wherever you catch your favorite podcasts or tune into our FB page!Sponsored by... Delta Hotels by Marriott Utica https://www.facebook.com/DeltaMarriottUtica Excellus www.excellusbcbs.com EJA Moving Service www.ejamoving.com

In this video, I am going to talk about my NFT investing strategy and why utility is more important than art for me! TIME-STAMPED SHOW NOTES: [00:00] - Intro to my NFT investing strategy! [00:27] - Some of my NFTs (Cryptopunk, BAYC, Doodles, Etc) [01:00] - Steve Aoki's NFT (Design, Brand, Utility) [02:44] - The Community (A0K1VERSE) [03:17] - Leveling Up Heroes [04:30] - Long-term mindset in investing [05:55] - Let us know your strategy! [06:20] - Outro Leveling Up Heroes NFT:

In this video, I am going to talk about strategies based on my experience in getting a deal flow to invest in the best companies in the world, and why you should have a long-term view in terms of investing! TIME-STAMPED SHOW NOTES [00:00] - Intro to getting a deal flow [00:51] - Defining deal flow [02:17] - Be a part of different communities (YPO, EO, NFT Community) [03:32] - Start hosting events and dinners [04:02] - Creating content on different platforms (Podcast, Twitter, Instagram) [07:14] - Have a long-term view in investing [07:47] - Twitter DM (Some of the smartest people are on Twitter!) [08:59] - Outro   Leveling Up Heroes NFT:

In this video, let's talk about NFT lessons from some of the biggest players in the NFT world - 3lau, Justin Kan, and Steve Aoki's Manager TIME-STAMPED SHOW NOTES: [00:00] - Intro to NFT lessons from 3lau, Justin Kan, and Steve Aoki's Manager [00:49] - Quick Background  [01:46] - NFT is part of the future [02:02] - NFT of Justin Kan [02:57] - Fractal - Gaming NFT [04:53] - NFT from Justin David Blau (Royal) [05:56] - NFT from Steve Aoki (AOK1VERSE) [07:39] - Steve Aoki's "I'll Sleep When I'm Dead" [09:03] - Outro   Leveling Up Heroes NFT:

Strategic Financial Services, Inc CEO, Alan Leist, III, will be a guest on this week's Leveling Up Podcast with Kari Puleo.Sponsored by...Delta Hotels by Marriott Uticahttps://www.facebook.com/DeltaMarriottUticaExcelluswww.excellusbcbs.comEJA Moving Servicewww.ejamoving.com

In this video, learn how to create media platforms as marketing layers and how you can monetize them with your own content and products, not just through advertisements but using merch, educational courses, and even NFTs! TIME-STAMPED SHOW NOTES: 00:00 - Intro to monetizing media platforms 00:22 -  Where There's an Audience, Money Follows 01:53 - The media is the marketing layer 02:30 - Founder's journal as a franchise for career and growth 02:40 - Monetize it based on your audience (Merch, NFTs, etc) 03:57 - Alex's favorite book!   Leveling Up Heroes NFT:

In this episode, Alex Lieberman of Morning Brew will talk about the 3 steps on starting a 7-figure newsletter business and how digital media continue to evolve! TIME-STAMPED SHOW NOTES: [00:00] - Intro to starting a 7-figure newsletter business (Morning Brew) [00:33] - How did they create a newsletter? [01:47] - Taking advantage of paid acquisition [03:04] - Morning Brew referral program [04:28] - Final thoughts Leveling Up Heroes NFT:

In this episode, we are going to talk about the continuation of my NFT journey! Discover the most effective ways of securing a collaboration with the biggest influencers. I also share some of my experiences that might help you launch your own NFT project! TIME-STAMPED SHOW NOTES: [00:00] - Intro to how I secure collaborations with NFT influencers [00:11] -  My NFT Journey [00:57] - Dinner with Doodles NFT Founder and Milo [02:34] - Capitalizing the opportunities [04:00] - Doodle NFTs and their Art [06:52] - Be at the right place, at the right time [07:50] - Us focusing on Web3 [09:37] - Outro   Leveling Up Heroes NFT:

In this video, I am going to talk about the things you should do to take care of and maximize your mental health in the world of Tech and Web3 where everything moves so quickly. TIME-STAMPED SHOW NOTES: [00:00] - Intro to maximizing your mental health  [00:58] - Importance of limiting your screen time [02:27] - Exposing yourself to sunlight [03:18] - Eat healthy food [03:30] - One thing at a time [04:57] - Take your time [05:39] - Final thoughts   Leveling Up Heroes NFT:

This week on Leveling Up Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you'll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it was like selling a controlling stake of the company to Business Insider. We talk about the role of paid acquisitions and growth marketing, and Alex recounts how one of their most successful creative ads led to them transitioning from Facebook adverts to using influencers on TikTok and YouTube. Alex also shares the details of how he started the Founders Journal Podcast and gives listeners a sneak peek into his upcoming podcast called Imposters, where he interviews esteemed athletes, artists, and business leaders about the biggest challenges they've faced in their lives and careers. Make sure you tune in for this thought-provoking and exciting conversation to learn more about what it takes to build a successful media company! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today's topic: How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media). [00:57] Get to know today's guest Alex Lieberman and how he created Morning Brew.  [02:28] Some of the reasons why Morning Brew grew as quickly as it did. [03:31] The role of paid acquisitions, growth marketing, and good relationships. [04:08] How one of their most successful ads led them to transition from Facebook to using influencers for platforms like TikTok and YouTube. [06:04] How Alex determined his role at Morning Brew and what he is working on right now.  [10:41] Alex's thoughts on the next phase of his career and founding new companies. [13:48] The story of how Alex started The Founder's Journal Podcast. [16:17] The challenge Alex faced when he was selling Morning Brew while also doing his podcast. [18:23] How often Alex records his podcasts and the topics that resonate most with his audience.  [22:02] Future media trends that Alex is excited about. [23:08] The creator economy and how Morning Brew supports creators who don't necessarily want to be entrepreneurs. [26:04] How the scope of Morning Brew as a media empire has increased. [28:11] Alex shares his profound book recommendation. [29:12] Why the screen time app on Alex's phone is currently his favorite business tool.  [30:24] Some of the ways that Alex takes care of his mental health. [31:10] Alex's upcoming podcast Imposters and how it explores the biggest personal challenges that his guests have had to overcome. Resources From The Interview:   Morning Brew: https://www.morningbrew.com/daily Business Insider: https://www.businessinsider.com The Founder's Journal Podcast: https://podcasts.apple.com/us/podcast/founders-journal/id1509276485 KickOff Labs: https://kickofflabs.com/company/ Upwork: https://www.upwork.com/ Atomic: https://atomic.vc/ Robinhood: https://robinhood.com/us/en/ Must read book: When Breath Becomes Air   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

In this episode, I am going to talk about the factors and the conditions that you need to make in order to successfully sell out an NFT Project the right way!  TIME-STAMPED SHOW NOTES: [00:00] -Intro to successfully selling out an NFT project [00:27] - Digital Marketing is getting harder [01:36] - 2 examples of working NFT Projects [01:45] - "The Other Side" NFT project [03:05] - Importance of connections [04:00] - Think what you can offer [05:50] - Importance of collaboration/ some examples [07:33] - Rude Kidz NFT [08:27] - It's about building hype [08:59] - Importance of promotions [09:43] - Final thoughts [10:00] - Outro   Leveling Up Heroes NFT:

In this video, I am going to answer the question "Are Crypto & NFTs An Inflationary Hedge? ". Let's take a look at this very interesting data report and I'll share my opinion on some of the crucial points. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:36] - Data report for context [02:29] - the importance of chips [03:15] - Price inflation per product [04:27] - Performance of collectibles  [05:17] - Crypro during inflation [06:22] - Outro   Leveling Up Heroes NFT:

Join us for the Leveling Up Podcast. Our guest will be Eve Van De Wal, Regional VP for Excellus BlueCross BlueShield.For more information on the Excellus BCBS Community Health Awards and the online application, go to excellusbcbs.com/community.Or contact: Shayna KellerCommunity Investments & Partnerships Manager, Utica Region315-335-8114Shayna.Keller@excellus.com

In this video, Alex Lieberman of Morning Brew shares his thoughts on being a CEO at 28 and gives us a picture of how he works with Austin Rief to manage the company.  TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:15] - Alex on being a CEO [01:08] - Alex loves the first stage of it [02:00] - the second phase is all about building [02:30] - Moving into Executive Chairman [03:23] - Alex and Austin style of work   Leveling Up Heroes NFT:

In this episode, I will discuss the Top 5 Cryptocurrencies to Invest in for long-term thinkers in 2022 and what I mean by that. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:42] - Long Term Thinkers [01:54] - Ability to invest in internet [03:14] - Buy and Hold [03:51] - 1. Avalance [04:18] - 2. Terra (Luna) [05:00] - 3. Solana [05:30] - 4. Ethereum [06:12] - 5. Bitcoin [06:45] - Final Thoughts [07:33] - Outro     Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Leveling Up Podcast with our guests Joe Convertino Jr. & Pat Leone from CH Insurancehttps://www.chinsurance.cc

In this episode, I am going to talk about how to build an NFT team from scratch and why is it important to define your NFT and core values! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:10] - The format [00:56] - Building NFT team from scratch [01:50] - My team [02:39] - The x-factor [04:13] - Be mindful of who you end up helping/hiring [04:35] - Traction [05:30] - IDS (Identify, Discuss, Solve) [06:53] - Hire slow, Fire fast [07:35] - Define your NFT values [08:22] - Defining core values [09:00] - Our main value is to keep leveling up [10:59] - Final thoughts [12:20] - Outro     Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

In this episode, I'll discuss why membership-based NFTs create high floor prices and introduce you to my newest NFT project, Leveling UP Heroes! TIME STAMPED-SHOW NOTES:  [00:00] - Intro [00:10] - Membership Based NFTs  Floor Prices [00:30] - Crypto Packaged Goods [01:25] - PROOF Collective [01:42] - PROOF Mechanics [02:38] - Leveling Up Heroes [03:23] - LU Heroes Epic Tier [04:20] - Delivering the maximum value for the members  [04:50] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Co-founder of Axie Infinity shares his vision on gamifying the entry to Web 3 and some updates for Axie Infinity that excites him.  TIME-STAMPED SHOW NOTES: [00:00] - What are you excited about? [00:30] - Axie Infinity Origins [01:44] - No soft activation in Web 3 Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

In this video, Axie Infinity's co-founder reveals the secret to Web3 Marketing and how they engage with their community and have them contribute to the company's success! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:15] - Web 3 growth marketing [00:30] - Engaging with the community and newcomers [01:19] - Making them contribute to the success [02:05] - Final thoughts   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

In this video, learn the growth team strategy of Axie Infinity Co-Founder Jeff Zirlin and how the community builders from Web 2 shine the light forward! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:40] - Growth team strategy [01:27] - Learning from Web 2 community builders [02:10] - Community is the beginning and the end [03:08] - Axie's culture of experimentation   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass