Brand Groove Sessions by Morsekode

There aren’t many years where CPC hasn’t grown since the company was founded 40+ years ago. But to realize the extraordinary growth of certain business units, their team needed to shift their focus and their culture to support a hypergrowth business. Jane Doyon, VP of Marketing at CPC, shares her experience in navigating this hypergrowth environment. The conversation covers everything from leadership style and company culture to building trust and measuring success along the way.

In this episode of Brand Groove Sessions, CEO Mark Morse sits down with Todd Bischoff, the Global Creative Director at Gerber Gear, to discuss Bischoff’s personal development as a creative and how he shifted the creative culture at Gerber Gear to create thrilling and bold brand experiences that connect to the customer and leave a lasting impression.

Mark Morse and Lee Aase sit down to discuss the path that led to adopting social media use at one of the world’s leading healthcare authorities, how social media has evolved in the industry over the years, and where it may be heading in the future.

Ever wonder about the story behind influencers and how they operate? In this session, we sit down with Golnaz Yamoutpour, owner of the award-winning Eat Drink Dish MPLS platform, to talk about the evolution of influencer marketing on a local scale.

Learn how the combination of marketing and CX design can lead to creativity within the customer experience. As technology evolves at a rapid-fire pace, so do customer expectations. So how can brands hope to keep up? If you ask Paul Jongeward, the answer lies in customer experience (CX).

In this episode Mark Morse sits down with Julie Gilbert, an Executive Transformational Growth Leader, Fortune 50 Executive, CPA, Investor, a member of the Board of Trustees at the University of Minnesota and the list goes on. Mark and Julie talk about the secret to building trusting relationships, memorable insights of changing company culture, and how a deep value of education instilled by her parents has paved the way for her success.

Mark Morse sits down with Carl Bliss, Director of Interactive Media at the University of Northwestern - St. Paul. Together they talk about the future of radio, audio consumption, and engaging listeners with different content formats.

Dayna Frank is the CEO of First Avenue, a legendary independent club and an epicenter of live music and entertainment in the Twin Cities. Under Frank's watch, the club has earned multiple awards while expanding its purview beyond the walls of First Avenue and the 7th St. Entry to include other clubs like the Fine Line and St. Paul's Palace Theater and Turf Club. Mark Morse sat down with Frank to discuss how energy and an entrepreneurial spirit fosters work that is fun and purposeful, how to please both customers and employees, and what it takes to create lifelong, meaningful memories for concertgoers.

In this episode, Mark Morse sits down to talk with Patrick Campion, Senior Director of Marketing Partnerships at Sleep Number by Select Comfort. Together, they talk about the importance of authenticity in brand partnerships, the powerful marketing influence of athletes, and why Sleep Number is as much a technology company as it is a mattress company.

Mark and Sports Marketing Consultant, Chris Werle, discuss the value of coaching, leading, and branding in athletics. Having both men on the board for the Positive Coaching Alliance (PCA) opened the door to conversation around the influence that coaches carry and the value they have to help shape and form players lives. Nowadays, their jobs consist of much more than just the X’s and O’s. According to Werle, coaching the sport itself takes up only about 25% of their time. The rest of their day is taken up by recruiting, managing expectations, and informing marketing messages crafted around them and their program.

When marketing focuses on experience, it can strengthen a brand’s ability to drive emotion and boost sales. 3M Brand Sponsorship Manager Collin Hummel joins Morsekode to share how experiential marketing can breakthrough a cluttered marketplace and resonate with audiences.

The music behind pictures holds both power and potential. With the ability to set or change a mood, highlight themes or events, or even unveil a surprise, music, in many ways, dictates how the message in a video is received. In this episode of Brand Groove Sessions, Mark sits down with two Koders on the production team. Director of Video Content, Zach Nichols, and Editor, Matt Myers weigh in on the influence music has on content Morsekode has produced.

We believe great songs are like a great brands. They both communicate a story, a message, or an experience in a very purposeful style to a specific audience. Using our 4/4 analysis, we'll look at the four internal factors and four external factors we believe define your business/brand. Then align them to determine your strategic platform.

After attending an event on brand trust, Mark Morse was inspired to craft an episode around brand forgiveness. Pairing opinions with Brand & Culture Marketing Lead and 30 under 30 award winner, Darren Glover, the two discuss the realities of brand forgiveness.

Agency Principal and Chief Creative Officer, Mark Morse tells the full story of Morsekode. From a card table and fax machine to prime real estate downtown and a full in-house production studio, hear how the humble beginning helped make MK what it is today. Through strategic agency branding around music, Morsekode started with clients in that space, to now embracing a strong loyalty to healthcare amongst other industries.

What do white paper and videos have in common? Hear CEO/CCO Mark Morse's thoughts on how marketers can maximize their white paper content.

Learn 4 tips to creating marketing content at the "Speed of Social" from CEO Mark Morse.Social media moves fast. As a result, modern marketers are constantly challenged to create more content at a quicker pace. But how can they deliver their product faster without sacrificing quality?Quickly creating emotive content is possible – it just requires strategic thinking. In this episode, Morsekode CEO Mark Morse talks about how to create and publish work quickly without sacrificing professionalism. These four tips have proven effective at Morsekode, and are a good place to start increasing the efficiency of work: