Podcasts about Brand awareness

In dieser Folge des Onlineshop Geflüster Podcasts geht's um das stille Gewinn-Leck in vielen Onlineshops: Retouren. Ich zeige dir, wie Rücksendungen heimlich deine Marge auffressen – und was du tun kannst, um das in den Griff zu bekommen. Du bekommst konkrete Ansätze, wie du deine Retourenquote senkst und gleichzeitig deinen Kundenservice stark hältst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, ob sich Messen & Märkte für dich als Onlineshop-Betreiber wirklich lohnen – oder ob sie nur Zeit und Geld kosten. Ich teile meine Gedanken und Erfahrungen, wann Offline-Veranstaltungen ein sinnvoller Marketing-Kanal sein können, worauf du achten solltest und wie du das meiste für dein Business rausholst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

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In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, wann eine Zusammenarbeit mit uns wirklich Sinn macht. Du erfährst, welche Voraussetzungen du mitbringen solltest, welche Denkweise du brauchst – und warum es nicht nur um Ads oder Budgets geht, sondern darum, gemeinsam echte Ergebnisse im E-Commerce zu schaffen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, ob dein Onlineshop überhaupt noch einen klassischen Funnel mit TOFU, MOFU und BOFU braucht – oder ob dieser Ansatz längst überholt ist. Ich zeige dir, worauf du dich stattdessen konzentrieren solltest, um deine Werbekampagnen effizienter zu gestalten und bessere Ergebnisse zu erzielen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Tara Murray, vice president of marketing for Fresh Innovations and Yo Quiero Brands, shares how brands can respond to consumer trends in flavor and snacking and the opportunities in the industry for innovation and disruption.See omnystudio.com/listener for privacy information.

In dieser Folge des Onlineshop Geflüster Podcasts geht's um ein Thema, das viele E-Commerce-Gründer:innen unterschätzen: die Marge. Ich zeige dir, warum dich deine schlechte Kalkulation vielleicht gerade heimlich auffrisst – und wie du sie mit ein paar gezielten Hebeln retten kannst. Wenn du langfristig profitabel wachsen willst, ist diese Folge Pflicht! Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

As AI becomes more embedded in how people search, shop, and engage, marketers are starting to ask big questions: What happens when algorithms guide more decisions? How do we market in a world where machines may play a bigger role in filtering, recommending, even negotiating? With the possibility of machine-centered design to rethinking brand awareness and emotional connection, the conversation surfaces early signals of change — and what marketers should be thinking about now. Our blog, The Einstein Divide, is available on our website. Be on the lookout for our official report, coming out soon.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du ganz einfach deine ersten Mitarbeiter findest - ohne monatelang zu suchen oder auf Bewerbungen zu warten, die nie kommen. Ich erkläre dir, warum klassische Jobportale dich gerade am Anfang nicht weiterbringen und wie du mit einfachen Schritten erfolgreich Leute einstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Send us a textToday's episode promises a fresh dose of inspiration for marketers, brand leaders, and anyone who's tired of cookie-cutter content. Joining me is Aidan Brannigan, the creative force behind No Boring Brands - a company that turns conventional branding on its head and proves that marketing doesn't have to be dull.Aidan has built his career, and his business, on one bold truth - the right meme, at the right time, can ignite conversations and catapult brands into the cultural spotlight. During our fun conversation, we dig into how memes have become modern marketing superpowers, why humour really does drive engagement, and practical ways brands of all sizes can stand out in a crowded feed.If you want your brand to be unforgettable, and not just another scroll-past, this is the episode for you. Get ready for actionable insights, Aidan's best advice for brands looking to level up their meme game, and plenty of laughs along the way.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

If you've ever wondered whether investing in brand awareness is actually worth it, this episode is for you. We dig into why brand awareness gets dismissed as too "soft" to measure, how to actually track it in meaningful ways, and why prioritizing it can transform your marketing results. The reality is simple: customers acquired through product marketing leave the moment a better deal comes along. Customers who connect with your brand stick around, advocate for you, and drive long-term growth that compounds over time. We share practical strategies for building awareness that matters and explain why this underrated metric deserves more of your attention and budget.

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, was wirklich dahinter steckt, wenn dein Team nicht so performt, wie du es dir wünschst. Ich spreche über Leadership-Verantwortung, warum der Engpass oft an der Spitze sitzt – und wie du als Gründer:in oder Geschäftsführer:in durch klare Kommunikation, Priorisierung und echtes Vorleben den entscheidenden Unterschied machen kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

What happens when an iconic Italian coffee brand finds its voice in the U.S. market? Cristian Arcangeli, VP of Marketing, Commercial Strategy and Digital at Illy Caffè, shares how the company achieved fourfold growth by staying true to its premium identity. From redefining what it means to be a luxury coffee brand in America to using Amazon as a storytelling platform, Cristian reveals how clarity, discipline and consistency turned Illy into a modern success story rooted in heritage.

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, warum du mit einem einzigen richtig platzierten Produkt oft mehr erreichst als mit einem überladenen Sortiment. Ich verrate dir, warum Fokus auf ein Kernprodukt so entscheidend ist und wie du mit weniger Auswahl profitabler wirst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts teile ich mit dir 3 einfache, aber wirkungsvolle Cashflow-Hacks, die jeder Gründer kennen sollte. Du erfährst, wie du mehr Überblick über deinen Zahlungsfluss bekommst, smarter mit Ausgaben umgehst und deinen Onlineshop langfristig profitabel aufstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Have you ever felt like your freelance career has hit a ceiling? You've ticked the boxes and achieved your goals, but the path forward feels uncertain and precarious.Former West End performer Jamie Body joins Jason Caffrey to share his incredible journey of transitioning from a successful performing career to becoming a go-to entertainment journalist, arts marketer, and personal branding coach.In this episode, Jamie reveals the exact strategies he used to rebrand himself, leverage his old network for new opportunities, and combine all his skills under one powerful personal brand. If you're a freelancer, creative, or entrepreneur feeling stuck, this conversation will give you the roadmap to pivot with confidence.In This Episode, You'll Learn:The key drivers that push successful freelancers to seek change.How to make the crucial "identity shift" required for a successful career pivot.A step-by-step approach to rebranding yourself to your existing network.How to turn your past experience into your unique superpower.Actionable advice for pitching yourself, handling rejection, and using data to improve.The non-negotiables for building an authentic personal brand when you're short on time.Episode Chapters:(00:27) The Performer's Dilemma: Why Creatives Pivot(05:45) The Identity Shift: How to Rebrand Yourself(09:31) Creating Your "Umbrella Brand"(14:48) Building an Authentic Brand Online(23:11) The Power of Podcasting for Brand Awareness(38:12) How to Pitch Yourself (and Handle Rejection)(50:27) Takeaways & Quickfire QuestionsConnect with Jamie Body:Website: https://www.jamiebody.com/Instagram: https://www.instagram.com/bodyjamiePodcast: The Business of Show Business

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum der ROAS in Meta oft ein verzerrtes Bild liefert – und was du stattdessen messen solltest, um den echten Erfolg deiner Kampagnen zu beurteilen. Wenn du wissen willst, wie du deinen Adspend wirklich bewertest und profitabel skalierst, ist das hier deine Folge. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Meenakshi Lala is the CEO of UrbanStems, an online floral gifting company that designs, sources, and delivers high-quality, curated bouquets and gifts across the U.S. She brings over two decades of operational experience from leading brands in fashion and retail such as Alice + Olivia, Juicy Couture, and Elie Tahari. Her expertise in scaling complex businesses and building operational excellence now fuels UrbanStems' growth as a leader in the industry.In this episode of DTC Pod, Blaine and Meenakshi explore the complex world of DTC flower delivery: from sourcing stems globally, managing cold chain logistics, forecasting inventory, and reducing spoilage, to ensuring the end customer receives a high-quality bouquet every time. Meenakshi candidly discusses the challenges of seasonality, tariffs, international shipping, and why a robust brand and customer-centric approach are keys to thriving in today's fast-moving e-commerce landscape.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. The complexities of the floral industry and perishability2. The evolution of e-commerce in the flower business3. Building a robust and agile international supply chain4. Cold chain logistics and fulfillment center operations5. Planning, forecasting, and reducing spoilage in inventory6. Unique challenges: tariffs, customs, and unpredictable events7. Customer experience: packaging, instructions, and communications8. Curation, personalization, and expanding gifting moments9. Driving growth through brand, loyalty, and education10. Lessons learned in leadership and staying agileTimestamps00:00 Meenakshi's career journey and joining UrbanStems04:49 Key learnings from legacy brands and focus on brand ethos07:21 Operational challenges unique to the floral industry11:00 The evolution of flowers in e-commerce and UrbanStems' role14:28 How Urban Stems' supply chain is structured for freshness16:37 International sourcing, design, and bouquet assembly process18:27 Managing supply chain risks: tariffs and customs21:45 Inventory planning, spoilage, and matching supply to demand24:45 Supply chain as a business moat and high-precision operation25:36 Customer fulfillment: hydration, packaging, and experience28:34 Packaging complexities and spec sheets per SKU30:08 Lessons from moving from COO to CEO32:19 How operational expertise shapes strategic leadership34:17 Customer feedback and new initiatives at UrbanStems38:02 Growth channels: brand loyalty, curation, and gifting moments41:58 Biggest CEO learnings and future outlook43:51 Where to find Meenakshi and UrbanStems onlineShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMeenakshi Lala - CEO at UrbanStemsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Your story isn't too messy, too boring, or too personal to share.It's the very thing that sets you apart.And Holly Crawshaw Joyner has built her entire business helping leaders do exactly that.Holly's ghostwritten 120+ books and built a standout brand on LinkedIn by being raw, honest, and far from perfect. She knows what it takes to turn life experience into the kind of authority that makes people stop scrolling, and start listening.In this episode, Holly joins Stacy to discuss: The behind-the-scenes lessons from ghostwriting 120+ books (and what actually makes a good one)How she built her business, The Story Spark, as a single mom during the pandemicThe honesty-over-perfection strategy that made her brand stand out on LinkedInWhy LinkedIn is still the most underrated platform for introverts + thought leadersSmart AI hacks to turn posts, podcasts, and raw ideas into publishable contentThe real talk on self, hybrid, and traditional publishing (and how to know which path is right for you)If you've ever thought about publishing a book, or finally leveraging LinkedIn to grow your business, this conversation will help you find the courage to get started. More about Holly: Holly Crawshaw Joyner is a New York Times-bestselling ghostwriter. Since entering publishing in 2006, Holly has ghostwritten, edited, and coached well over 1,000 titles. In addition to the NYT Bestseller, other projects Holly has worked on have topped the most prestigious lists in the industry including Amazon Bestseller, Amazon Best New Release, and Amazon Top 100, among others.She's written books for all the major publishing houses, including HarperCollins, Penguin, Random House, Baker, and Hachette.Since 2021, Holly has also been ghostwriting for and coaching clients on LinkedIn, teaching them how to build a brand and grow an engaged audience. In 2024 Holly was named the #1 U.S. LinkedIn creator for Audience Building and Brand Awareness. In 2025 she was listed as one of  the Top 20 LinkedIn experts worldwide. Holly is married to Drew. They live in Atlanta with her three daughters. She is a self-professed cat lady with an addiction to sour candy.Want More Help With Storytelling? +  Subscribe to my newsletter to get a weekly email that helps you use your words to power your growth:https://www.stacyhavener.com/subscribe  - - -Make The Boutique Investment Collective part of your Billion Dollar Backstory. Gain access to invaluable resources, expert coaches, and a supportive community of other boutique founders, fund managers, and investment pros. Join Havener Capital's exclusive membership. ---Running a fund is hard enough.Ops shouldn't be.Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um eine weitverbreitete Denkfalle im Q4: Warum der Irrglaube, ohne Rabatte sei alles gut, deiner Brand mehr schadet als Rabattaktionen. Ich erkläre dir, worauf es wirklich ankommt, um langfristig profitabel zu skalieren – und wie du deine Marke im Jahresendgeschäft richtig positionierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge vom Onlineshop Geflüster Podcast geht's darum, warum du deine besten Ads oft schon längst vor dir hast – ohne es zu merken. Ich zeige dir, wie du zum Beispiel aus organischem Content wie Instagram-Posts oder TikToks richtig starke Werbeanzeigen machen kannst. Du erfährst wie du mit weniger Aufwand deutlich bessere Ergebnisse erzielst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du damit umgehen kannst, wenn deine Konkurrenz dich dreist nachmacht – und was es wirklich bedeutet, wenn andere deine Ideen, Creatives oder Shop-Elemente kopieren. Du erfährst, warum das kein Grund zur Sorge ist, was es über dein Business aussagt und wie du souverän reagierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Do your marketing strategies keep you stuck in the past or position you for long-term growth? In today's episode with Mike Marut, discover how Revenova transformed its marketing approach, moving from outdated outreach and dormant social media into a people-first strategy powered by leadership visibility and authentic content!  You'll hear how their native AI gives them a true edge in the crowded TMS space, why conferences matter for brand awareness, and how empowering employees to create content fuels confidence and sales!  

In this episode of the Fitness Business Podcast, I interview my friend, former mentee and current Circle member Paul Hughes, a fitness coach who transitioned from a building surveyor to a strength coach after overcoming personal injuries.    We discuss the integration of AI in fitness coaching, particularly how custom GPTs can streamline content creation and enhance brand awareness. Paul shares his journey, the practical applications of AI tools, and the importance of consistency in building a brand. We also touch on common business mistakes, the value of networking with other coaches, and the underrated importance of personal connections in business.   Timestamps:    00:49 Introduction to AI in Fitness Coaching 03:51 Paul's Journey: From Surveyor to Strength Coach 06:46 Building Custom GPTs for Business Efficiency 09:40 Creating Content with AI: A Game Changer 12:30 Brand Awareness and Consistency through AI 15:36 Exploring AI Tools for Automation 18:32 Combining AI Tools for Enhanced Content Creation 21:24 Navigating the Limitations of AI 24:13 Business Lessons Learned: Mistakes and Growth 27:12 Overcoming Video Content Fears 29:58 Underrated and Overrated Tools in Business 32:48 Final Thoughts and Advice for New Coaches   Join the Circle here: https://briankeanefitness.com/online-mastermind   Details for business mentorship: https://briankeanefitness.com/mentorship-and-business-coaching]   Paul's website:  https://templetownsc.com/about-us/   Paul's Instagram: https://www.instagram.com/templetownstrengthconditioning/   The Lower Back Pain Podcast: https://sites.libsyn.com/585585

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir über einen der größten Umsatz-Killer im E-Commerce: mangelhaftes Tracking. Ich erkläre dir, warum 90 % der Onlineshops hier bares Geld liegen lassen, welche Tools du für sauberes Tracking brauchst und wie du deine Datenqualität schnell prüfen und verbessern kannst – ganz ohne teure Tools. Viel Spaß beim Anhören! Dein Berend. Mein Mable-Code: "Berend10" __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts geht es um ein Thema, das viele Unternehmer bremst – Perfektionismus. Ich erzähle dir, warum genau dieser Anspruch dich beim Skalieren deines Onlineshops massiv ausbremst und was du stattdessen tun solltest, um wirklich voranzukommen. Du erfährst, warum Geschwindigkeit im E-Commerce entscheidend ist und wie du mehr Tests, Learnings und Fortschritt mit weniger Aufwand erreichst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this episode, Vassilis Douros and Marc Binkley unpack the messy reality of B2B buying, following a thought-provoking conversation with Jann Schwartz and Mimi Turner.They explore how buying decisions are rarely rational or linear—shaped instead by shifting group dynamics, emotional “jobs to be done,” and the human need for trust and validation. Drawing from personal experiences with software purchasing, they highlight why buying groups don't map neatly to org charts, why deals often stall due to misalignment rather than product fit, and how brand fame works differently for large versus niche players.The discussion also dives into what this means for B2B marketers and creatives alike—from building awareness to navigating the unique challenges smaller brands face when competing with established giants.Enjoy the show!Our Guests:Mimi Turner: Head of Marketplace Innovation, LinkedIn LMShttps://www.linkedin.com/in/mimi-turner/Jann Martin Schwartz: Senior Director of Marketplace Innovation, LinkedInhttps://www.linkedin.com/in/janns/Follow Our Updates⁠⁠LinkedIn: https://www.linkedin.com/company/sleeping-barber/https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/TakeawaysB2B buying is a complex and relational process.Emotional components play a significant role in decision-making.Buyers often carry the blame for failed purchases.Buying groups should ideally be small and focused.The onboarding experience can impact perceptions of a product.Understanding emotional jobs to be done is crucial for marketers.Creative strategies must align with the emotional journey of buyers.Brand awareness is essential for niche products to compete.The buying process involves multiple stakeholders and perspectives.Marketers need to navigate political capital within organizations.Chapters:00:00 - Navigating the Complexities of B2B Buying02:38 - The Emotional Weight of Decision Making05:19 - The Role of Buying Groups in B2B07:55 - Understanding Emotional Jobs to Be Done10:30 - Creative Implications in B2B Marketing13:00 - The Importance of Brand Awareness in Buying Decisions15:23 - Integrating Products in a Buying Ecosystem

In-person meetings will always be the gold standard for building relationships. But in B2B, you can't always sit across the table right away. That's why B2B Personalized Video Marketing is such a powerful tool—it lets people see you, hear you, and understand your perspective before the first handshake.At World Innovators, we've seen this work firsthand. When I send an email with a short, personal video, people who have never met me before click because they want to see what I have to say. That video starts a conversation—viewers hear my tone, see my face, and begin to understand that I'm here to help them succeed.In this episode, I'll cover:What makes a B2B video truly personalized.Why videos in email campaigns increase engagement.How to make sure the right people see your video.Simple ways to use AI tools like ChatGPT to plan and repurpose content.If you have a video you're proud of but aren't sure how to get it in front of your ideal audience, let's make sure the right people are clicking, watching, and starting the conversation with you.Thank you for listening, please comment below and let me know what you are doing with your B2B Personalized Video Marketing.

Noel Bollmann, Gründer von yfood, spricht über den Aufbau einer der erfolgreichsten D2C-Marken Europas. Mit über 120 Millionen Euro Umsatz teilt Noel, wie sie von der ersten Charge bis zum Millionengeschäft skaliert haben, warum der richtige Marketing-Mix entscheidend ist und wie sie den Weg von Performance zu Brand Marketing gemeistert haben. Was du lernst: Von der Idee zum Produkt: Die ersten 8.000 Flaschen und der Weg zur Million Wie du mit Lieferanten und Händlern verhandelst Die Balance zwischen D2C und Retail Marketing Evolution: Von reinem Performance zu Brand Marketing Wie du Influencer Marketing richtig skalierst Die Bedeutung von Brand Awareness Finanzierung & Wachstum: Der Weg vom Bootstrapping zu VC Wann Banken interessant werden Die richtige Balance zwischen Equity und Debt Internationalisierung: Die Strategie für neue Märkte Wie du Retail-Partnerschaften aufbaust Der Weg zur Milliarden-Marke Team & Organisation: Die Evolution der Organisationsstruktur Wie du Marketing-Teams richtig aufbaust Die Balance zwischen Online und Offline ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Noel: LinkedIn: https://www.linkedin.com/in/noel-bollmann-9b601392/  Website: https://yfood.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Kapitel: (00:00:00) Wie entstand die Idee zu yfood? (00:04:55) So findest du einen guten Partner (00:16:24) Finanzierungsstrategie bei yfood (00:21:21) Die Höhle der Löwen als Sprungbrett (00:35:26) Operations von Großbestellungen bei einem kleinen Team (00:40:13) yfood in Retail vs. D2C (00:57:11) Der Zeitpunkt für Brand Awareness (01:02:46) Wie definiere ich Zielgruppen? (01:09:36) Influencer-Marketing in den letzten 7 Jahren - Noels Rat für die heutige Zeit (01:13:07) Marktsättigung und Anpassung der Marketingstrategie (01:22:29) Kundenakquise bei yfood (01:31:52) Welche Finanzierungsmittel wurden relevanter über die Zeit? (01:41:16) Was muss passieren, damit yfood die Milliarde Umsatz knackt?

As a workwear and outdoor apparel company, it's imperative that you stay attentive to the needs of your customer, and remain nimble enough to adapt to the demands of an ever-shifting retail landscape. Well, the folks at Duluth Trading are doing exactly that.Today we're sitting down with Stephanie Pugliese, the CEO of Duluth Trading, which trades under the symbol DLTH. She first joined Duluth trading in November of 2008, and In 2015, she became President and CEO until 2019 when she left to become president of the Americas for Under Armour.Now, Stephanie is back as president and CEO of Duluth. She joins us to discuss the innovation, customer experience, and brand awareness that's made them a force in the American retail sector for more than 3 decades, and how she plans to double down on those things to keep Duluth profitable in the decades to come.Highlights:The Duluth Story (2:13)Stephanie's return to Duluth (5:05)Urgency vs. Thoughtfulness (6:40)Brand Engagement (7:50)Brand Awareness (9:15)Solutions Based Products (10:44)Duluth Portfolio of Products (12:36)Approach to Innovation (13:56)Direct to Factory Sourcing (15:31)Opening new stores (17:00)Finding Savings (19:19)Optimizing Inventory Levels (21:10)Promotions (22:46)Tariffs (24:20)Expanding beyond workwear (26:27)Outlook for the future (28:11) Links:Stephanie's LinkedInDuluth LinkedInDuluth WebsiteICR LinkedInICR TwitterICR WebsiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.

Don't choose between blogs and videos—combine them! Blogs boost SEO and generate 70% more leads, while videos create emotional connections with 95% message retention. Together, they form a complete strategy reaching different audience segments for maximum brand visibility. Amzora Limited City: London Address: 71-75 Shelton Street Covent Garden Website: https://amzoraltd.com

Surprisingly, not everyone knows or remembers what you do on LinkedIn, even if your presence and posting are frequent on the platform. We share our "oops" moments on this and how we failed, and now are getting back on track to keep the focus on "your thing" top of mind and top choice in the minds of those you're here to help.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellejraymond/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://b2bgrowthco.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Michelle B Griffin is an international personal branding & TEDx speaker, author, and LinkedIn™ visibilty expert. As the founder of Brand Leaders and with her PYOT.org "Put Yourself Out There" visibility movement and Own Your Lane™ Recognition Roadmap, she helps experts, leaders and audiences position themselves as standout choices in their industry.Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth -⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKS⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Book + Workbook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Position Yourself Personal Branding Planner⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Gold: LinkedIn Company Pages⁠⁠⁠⁠⁠⁠⁠SUBMIT YOUR QUESTION:Simply DM both Michelles on LinkedIn to submit your question for a future episode.

Connect with Mo:https://movomediamarketing.com/https://www.linkedin.com/in/themoregalado/Click to text the show! Email Jonathan with comments or suggestions:podcast@thesourcecre.comOr visit the webpage:www.thesourcecre.com*Some or all of the show notes may have been generated using AI tools.

This weekend, Dubai will host RUNIT 02, the latest event in a controversial collision sport that's attracting headlines, safety concerns and viral popularity. Helen is joined by the event's Head of Delegation, Lou Sticca - and hears the safety concerns of Matthew Pewtner, a former Wales rugby international who retired at 26 due to a head injury. Elsewhere, with so many of us glued to our phones amid regional unrest, experts are warning of the risk of parental 'phubbing' - when we snub our kids and scroll instead. Dr Sarah Rasmi joins Helen with her advice on how to find a balance. And as new research shows women in the Middle East are helping drive a global surge in spending power, yet nearly half say brands just don’t get them. Financial experts Sophia Bhatti and Carol Glynn break it down in studio.See omnystudio.com/listener for privacy information.

Connect with Mo:https://movomediamarketing.com/https://www.linkedin.com/in/themoregalado/Click to text the show! Email Jonathan with comments or suggestions:podcast@thesourcecre.comOr visit the webpage:www.thesourcecre.com*Some or all of the show notes may have been generated using AI tools.

LISTEN TO THIS EPISODE IF YOU ARE WANTING VISIBILITY & BRAND AWARENESS & IT'S FEELING DIFFICULT RIGHT NOWToday's episode is for the business owner who feels like they have something amazing to offer but getting eyes on it feels like a constant uphill battle. Cole submitted this question after noticing their Reels engagement tanking, and with it, their sales.If that sounds familiar, this conversation is going to help you break through.I'm walking you through:Why organic content can't be your only visibility strategy6+ other marketing methods to get your brand in front of new people every dayHow to reduce your dependency on the algorithmThe difference between content and marketing and why that shift changes everythingWhat I recommend to all my clients when they want visibility nowYour product might be amazing, but if no one's seeing it you won't get the results you want. Let's change that today.TOPICS WE DISCUSS: Brand Awareness, Product Visibility, Organic Marketing Strategy, Instagram Reels, Marketing for Small BusinessesJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

If you're building a brand from the ground up, where should you actually spend your time and money? Nic De Castro, founder and CEO of LandTrust, joins us to explore this question through the lens of an outdoor startup that's grown by leading with trust, storytelling, and real-world value. We dive into why early-stage brands often misplace their marketing bets, how to approach content when budgets are limited, and what it really means to think like a media company even if your intention isn't to become one. Nic shares the strategies LandTrust used to build brand awareness without paid ads and we discuss when it is appropriate for a startup to invest in branded film content. About: This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show?  Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Patreon | Want to support us financially?   

The inaugural episode of "Upload Worthy" explores video marketing strategies with hosts Christian Taylor and Adam Weeks. They discuss timing for video investment, brand awareness versus conversions, and measuring content success.

Watch out documentary on the Future of the CMO from this link

From the moment our conversation began, I knew this episode would be something special. Meghan Potter brings the kind of energy that lights a fire in your soul. If you've ever felt called to do more, lead with purpose, or rise to your potential but weren't sure how to take that first step, this is the wake-up call you've been waiting for. Meghan Potter is a leadership development coach and founder of Lead Like a Lady Coaching, where she helps new and aspiring managers build the skills and confidence to lead thriving teams. With over a decade of experience in the tourism industry and a background in middle management, Meghan specializes in teaching foundational leadership skills like giving and receiving feedback, navigating difficult conversations, and supporting employee growth. She's passionate about making leadership less overwhelming and more human, offering practical, bite-sized tools through her social platforms, digital templates, and eBooks. Her mission? To empower more women to step into leadership and enjoy the work they do. In this episode of The Ripple Effect Podcast, we conversed about what it really means to be a woman in leadership today: the challenges, the pressure, and yes, the superpower of staying calm when things get chaotic. We also discussed career growth, leading with empathy, and why you don't need a title to lead. This conversation is about more than just professional development. It's about building momentum, creating positive Ripples in your community, and leading from the heart. Meghan proves that empowering women is more than a mission. It's a movement. If you're here for leadership coaching tips, inspiration for your career, or just need a reminder that you can absolutely do hard things with grace, go ahead and hit play. You're going to fall in love with Meghan's energy! Oh, and don't forget to follow for more powerful content on women in leadership, personal growth, and the Ripple Effect of being unapologetically you.   You can also watch Meghan's video interview here: https://youtu.be/HTpJWw7W9Aw   Ripple with Meghan Potter Instagram: @leadlikealady_ Join Meghan's newsletter list by checking out the link in her IG bio.   Ripple with Steve Harper Instagram: http://instagram.com/rippleon Facebook: https://www.facebook.com/rippleon X: https://twitter.com/rippleon Website: http://www.ripplecentral.com  Stay in the loop by being a part of the Ripple mail list: https://ripplecentral.com/subscribe  Join our ever-growing community of Ripplers in The Pond: https://ripplecentral.com/pond    #womeninleadership #leadershipcoaching #leadlikealady #calmisasuperpower #empoweredwomenempower #firsttimemanager #careergrowth #emotionalintelligence

Send us a textSelena Gomez's latest venture, Serendipity Ice Cream, is shaking up the frozen treats industry—and today, we break down exactly how. Host Jordan West teams up with Miguel Garcia Castillo (Co Studios) to explore the brand strategy, product distribution hurdles, and the marketing playbook behind this consumer product's zero to one journey. What does it take to go from concept to cart in the competitive world of CPG? In this Fast Track episode of Ecommerce OS, Jordan and Miguel tackle the realities of launching Serendipity—an emotionally-driven, mission-aligned brand backed by Selena Gomez. From regional distribution pain points to the power of localized influencer marketing, this is a masterclass in turning a pop culture idea into a lifestyle product.Timestamps: 00:00 – Welcome to Fast Track + Jordan introduces the episode 01:45 – Meet Miguel Garcia Castillo of Co Studios 04:12 – The origin story of Serendipity Ice Cream with Selena Gomez 08:50 – From nostalgic NYC vibes to mental health advocacy 12:35 – The biggest constraint: Product availability & brand awareness 16:20 – The logistics nightmare of DTC frozen products 19:05 – Hyper-local awareness strategies: YouTube + TikTok creators 24:10 – Why brand is your moat, not just your marketing 28:30 – Profitability, commodity pricing & long-term strategy 32:00 – Closing thoughts + how to join Ecommerce OSKey Takeaways:Brand is a moat: In crowded markets, your brand values are your defense.Localized marketing > national awareness: DTC is important, but retail-first brands must win regionally.Celebrity-driven brands need more than a name: Product, price, and purpose must all deliver.Frozen DTC = hard mode: Logistics, costs, and timing matter more than ever.Storytelling wins: Emotional connection and authenticity help Serendipity stand out.Guest Info: Miguel Garcia Castillo Founder & Principal, Co Studios — Early-stage consumer venture builder — Brand strategist + growth architect for Selena Gomez's SerendipityLinkedIn:  https://www.linkedin.com/in/mgarcast/ Website: https://www.costudios.co/ “Get my 27 strategies in 27 days to work less, earn more, and grow smarter”

The Executives Cup is an exclusive, invitation-only golf tournament series designed for business owners, founders, C-level executives, and investors. Unlike traditional networking events, it offers a curated environment where participants can forge meaningful connections through the game of golf. On this episode of The Wednesday Match Play Podcast presented by Eden Mill St Andrews, Corissa shares the inspiration behind the events, who is eligible to participate, and how to request an invitation through their website. She also dives into the details of tournament planning, the cost to play, and the event format. Corissa explains how they thoughtfully curate foursomes and highlights the importance of brand awareness throughout. This was an exciting conversation and an honor to have Corissa on the show. Let's tee off!

About the Episode:Chris Cunningham is a founding member and Head of Social Marketing at ClickUp, the fast-growing productivity platform now valued at $4 billion. Since shaping ClickUp's brand voice and social presence from 2017, Chris has been instrumental in engineering a content system that regularly generates 200M+ monthly impressions and consistently translates content virality into real leads and customers.In this workshop episode of Uploading, Chris breaks down ClickUp's journey from early hustle—making videos solo and closing deals by hand—to building a repeatable, scalable content operation with an in-house “writer's room,” comedic actors, and a growth strategy spanning multiple platforms.Chris and host Blaine unpack content pivots, hiring creators, building brand voice, and why entertainment-first content matters for B2B. Chris also gets tactical: how to mix content types across the funnel, the operational playbook for consistent output, leveraging AI tools, success metrics, and what it takes to hit massive growth milestones.Finally, Chris shares actionable frameworks for solo founders and small teams starting from scratch—plus candid takes on virality, team structure, platform strategy, and what's next for ClickUp's $4B content engine.Today, we'll cover:- How ClickUp scaled from low-budget solo content to 200M+ impressions per month- The “bets” and breakthroughs that defined ClickUp's content playbook- Building a repeatable system: team, workflow, “writer's room,” and actors- Entertainment vs. product-driven content—and the ideal content mix- Measuring ROI: turning impressions and brand awareness into real leads and customers- Frameworks and advice for solo creators and early-stage teams to start content from scratch- Platform-specific strategies for LinkedIn, Instagram, TikTok, YouTube, and beyond- Personalization, AI, and creator partnerships: the new wave of B2B contentWhat You'll Learn1. Building a Scalable Content Engine2. Hiring and Leveraging In-house Creators3. Mixing Entertainment and Product Content4. Omnipresence across Multiple Social Platforms5. Testing, Iterating, and Doubling Down on Winners6. Aligning Content with Business Goals and Funnels7. Creating Efficient, Repeatable Content SystemsTimestamps00:00 Meet Chris Cunningham: ClickUp's content architect02:11 Chris's background: from agency to ClickUp's founding team08:07 Platform-specific content strategy & goals11:28 Making content a team priority: systems & scheduling14:37 Inside ClickUp's instagram strategy15:38 The ABCD formula: testing for virality16:09 Case study: viral skits, trends, & relatable office content19:29 Operations: writers' room, shooting schedule, & execution23:23 Starting from scratch: building in public & early tactics25:47 Frameworks for virality: the anatomy of a viral video27:41 Winning concepts: relatability, shareability, & emotional triggers30:55 Scheduling vs manual posting: what works best32:18 YouTube strategy: current state & future focus33:36 Platform prioritization: focus, layering, & growth sequence35:52 Content funnel mix: brand awareness vs product promotion37:24 Content ratio: top, middle, & bottom of funnel by stage40:00 Staff vs. actors: who should be in your content?42:10 Video length: short vs long content & platform preferences43:35 Looking ahead: 2025 content experiments & new channels46:19 Where to follow Chris & ClickUp“We've very big on shots on goal. We want to put as many shots up as possible, but we want to have calculated shots. We want to take them with low budgets… I'll make a bet and I'll start it very cheaply.” — Chris Cunningham“The only way it's really going to scale is if I brought in an expert... I took a bet that all companies would have content creators if they wanted to compete. They'll have some kind of creator that creates content for them consistently.” — Chris Cunningham“Content's just another task, right? Like anyone can make excuses. So if you're just not making content, it means you don't prioritize it. We prioritize it.” — Chris Cunningham“The dividends content rewards with is nuts. The amount of people I've met, the people who DM me and just what I'm learning… There's no reason not to make content.” — Chris Cunningham“If I had to start over and I'm at a new company—we're building in public... No actors, just talking about what we're working on. At the end of the day, I would just ask for like 5-10 minutes of all the early employees: what did you do today? And find a cool, clever way to chop it up. That's exactly what I would do.” — Chris Cunningham“You need to know your ICP. If you're creating content and you don't know who you're creating for, you really just lost the whole goal right there.” — Chris CunninghamShow notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChris Cunningham - Head of Social Marketing at ClickUp

"Online kannst du kein Sofa fühlen. Der Tenniscourt ist für uns ein Pop-up-Store, den wir nutzen wollen, um neue Zielgruppen zu gewinnen." Westwing, die E-Commerce-Marke für Beautiful Living, ist ins Sport-Sponsoring eingestiegen. Für das Engagement standen viele Sportarten zur Wahl, doch: "Tennis als Premium-Sportart passt perfekt zu den Design Lovern von Westwing!" Nun ist das Interior Unternehmen erstmals strategischer Partner von zwei bedeutenden deutschen Tennisturnieren: Der Terra Wortmann Open in Halle und der Hamburg Ladies Open am traditionsreichen Rothenbaum. Die designgetriebene Aktivierung ist innovativ und geht über ein normales Branding hinaus. Denn Westwing ist "die erste Marke, die sich nicht auf die Spielerbank setzt, sondern diese auch selber herstellt und produziert." Doch welche Ziele und vor allem welches Budget steckt dahinter? Wie lässt sich die Turnieraktivierung digital verlängern? Warum ist eine TV-Kampagne hierfür zeitgemäß? Und wann sind die Tennis-Kooperationen überhaupt ein Erfolg? Unser Gast Fabian Möbius, Sponsoring-Verantwortlicher bei Westwing Unsere Themen Wie hilft Sponsoring bei der Brand Awareness? Running, Cycling, Basketball, Football: Warum kein Zielgruppen-Fit? Darum fiel die Sponsoring-Wahl auf Tennis Wie das Budget freigemacht wurde Vorteile eines Turniersponsorings Hohes Barter-Volumen oder reine Cash-Deals? Wie die Kampagne durch einen TV-Spot verlängert wird Große Reichweite auf Social Media KPIs: Wann ist das Sponsoring ein Erfolg? Zum Blogartikel: https://sportsmaniac.de/episode496 Unsere Empfehlung Promotet Eure Stellen: https://sportsmaniac.de/stellenanzeige Die besten News aus dem Sportbusiness: https://sportsmaniac.de/wu Unser Kontakt Folge Sports Maniac auf LinkedIn, Twitter und Facebook Folge Daniel Sprügel auf LinkedIn, Twitter und Instagram E-Mail: daniel@sportsmaniac.de Wenn dir gefällt, was du hörst, abonniere uns gerne und empfehle uns weiter. Der Sports Maniac Podcast ist eine Produktion unserer Podcast-Agentur Maniac Studios.

Sales gets a dirty scammy rep but the truth is, if you can't sell people you can't help people. Charging people is not immoral, it's required for their success. If you have a good product or service, you have an obligation to be good at sales. I've closed over 2.3 million in sales and only had $7,000 in refunds which is .3% of total sales. Unheard of in my industry. “If your product or service is good enough it sells itself” is such a lazy approach to business. When it comes to most clietentel, they have limiting beliefs around spending money on themselves, mom's and women especially. A tip I have for sales that a lot of people miss: bridging the gap. In this episode, I'm going to explain how a lot of people fuck up sales by talking about themselves too much and not enough about solving their potential prospects problems. We'll also talk about what to look out for during the call and how to personalize your program for what they want in real time.   Time Stamps:   (0:13) If You Can't Sell, You Can't Help (2:16) 50 Dollars A Month For Online Coaching Back In The Day (5:00) Why You Should Listen To Me (8:02) I Was Not Good When I Started (10:51) Bridging The Gap (14:30) Initial Questions (17:00) What Do They Want To Achieve? (18:17) Why Haven't They Been Able To Achieve This On Their Own (19:30) Ownership Of Their Experience (25:00) Personalizing The Benefits To Their Goals (28:16) Brand Awareness and Large Follower Accounts --------------------- Stay Connected: Instagram: @alyciaisrael Facebook: Alycia Israel Apparel: Be Your Own Daddy

Nick teams up with SEO expert Chris Williams to break down the latest AI-driven strategies transforming digital marketing. From Google's evolving algorithms to AI-powered ad campaigns, they discuss how brands can stay ahead of the competition. Plus, they dive into how content loops between social media and websites enhance conversions, recession-proof marketing tactics, and why organic search is more crucial than ever. Key Takeaways: Google's algorithm prioritizes engaging content that keeps users on-site. SEO conversions go beyond sales—guiding users through a strategic journey boosts success. AI-driven marketing tools from Google & Microsoft will reshape search visibility. Businesses must optimize for AI-driven search habits or risk losing relevance. Live shopping could expand beyond impulse purchases into high-ticket sales. Recession-proof marketing requires prioritizing organic search and strategic bottom-of-funnel tactics. Keywords: AI marketing, SEO strategy, Google algorithm updates, digital advertising, organic search optimization, live shopping trends, content marketing, brand awareness Hashtags: #AI #MarketingStrategy #SEO #DigitalAdvertising #GoogleSEO #OrganicSearch #LiveShopping #MarketingMadmen #MarketingPodcast #Ecommercepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

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Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.