Podcasts about Brand awareness

In dieser Folge des Onlineshop Geflüster Podcasts teile ich meine Einschätzung zum TikTok Shop mit dir: Was genau steckt dahinter, für wen ist dieser Vertriebskanal wirklich spannend – und wann lohnt es sich, das Ganze mal auszuprobieren? Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In a world dominated by digital marketing, it's easy to overlook the power of traditional methods. But what if I told you that one of the most effective ways to connect with your audience is sitting right in your mailbox? Direct mail remains a potent tool for nonprofits to generate brand awareness, target new audiences, and communicate impact. In this episode, I'm joined by Wilson Zehr, a seasoned expert with over two decades of experience in high technology and telecom, to explore the untapped potential of direct mail for nonprofit organizations. Why Direct Mail Still Matters Wilson shares compelling reasons why direct mail should be an integral part of your nonprofit's marketing strategy: - Unparalleled reach: Direct mail can access every household and business in America, six days a week - Proactive communication: Unlike digital methods, direct mail allows you to initiate conversations when it's most relevant - Precise audience targeting: Tailor your message to specific demographics with remarkable accuracy - Built into daily routines: People are accustomed to checking their mail, making it a non-intrusive form of marketing Creative Approaches to Direct Mail Gone are the days of boring postcards. Wilson introduces us to various direct mail formats that can help your nonprofit stand out: - Standard postcards: Cost-effective for simple messages - Jumbo postcards: More space for impactful visuals and messaging - Self-mailers: Ideal for conveying more detailed information - Letters: Perfect for personalized, in-depth communication - Snap packs: Intriguing format that encourages opens  Key Elements of Effective Direct Mail Wilson breaks down the formula for direct mail success: - 70% list selection - 20% offer - 10% creative elements By focusing on these components, you can craft direct mail pieces that resonate with your audience and drive action. Integrating Direct Mail with Your Overall Strategy Learn how to seamlessly incorporate direct mail into your nonprofit's marketing mix: - Complement digital efforts for a holistic approach - Use direct mail to validate and reinforce online messaging - Leverage the tangibility of mail pieces for lasting impact Are you ready to revolutionize your nonprofit's outreach? Tune in to discover how direct mail can become your secret weapon for connecting with donors, sharing your story, and making a lasting impression. 04:09 Why Direct Mail Matters in Fundraising Direct mail offers unique benefits: reaching every household reliably, proactive communication, precise audience targeting, and integration into daily routines. With an average return of $12 for every dollar invested, direct mail remains a valuable part of a holistic marketing strategy for nonprofits. 09:38 Creative Direct Mail Strategies Wilson shares a case study of a successful school bond campaign using targeted direct mail alongside other marketing channels. He emphasizes the importance of tailoring messages to different audience segments and timing mailings strategically to maximize impact and voter engagement. 14:06 Direct Mail Formats and Best Practices Various direct mail exist, including postcards, self-mailers, letters, and snap packs. While there are pros and cons of each format choosing the right option is based on message complexity and audience preferences. 23:02 Crafting Effective Direct Mail Pieces The key to successful direct mail is understanding your audience, crafting a compelling offer, and creating eye-catching visuals. Segmentation, targeting, and aligning messaging with audience values to drive conversions and engagement. Dr. Wilson Zehr Dr. Wilson Zehr has 20+ years' experience in high technology and telecom – over a decade working with Internet-related (SaaS) products and services. He started his career as a Software Engineer; then expanded into full life-cycle product marketing, program management, strategic alliances, executive leadership, consulting, and teaching at the university level. Over the course of his career, Wilson has created numerous new products/brands and successfully brought them to market. Wilson has established and managed strategic alliances with a number of the world's largest technology and communications firms. He is a serial entrepreneur who has been part of, started, or advised, more than a dozen technology startups. He is also the co-founder and CEO of Zairmail (www.zairmail.com), Cendix (www.cendix.com), and Eastern Oregon Ventures (www.easternoregonventures.com). Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, warum du ruhig aufhören kannst, bei Instagram zu posten – und worauf du dich stattdessen konzentrieren solltest, um mit deinem Onlineshop wirklich voranzukommen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

What if your biggest failures were actually the keys to your success? In today's episode, Chris sits down with Brittany Bennett, the founder of Bennett PR—a powerhouse in the health, fitness, and wellness communications space. Brittany's path is anything but linear: from an early career in the fashion capitals of Europe to making her mark in Australia's PR industry, she shares how setbacks, tough work environments, and even toxic workplaces shaped her approach to business and leadership.We dig into her lessons learned—how adversity built resilience, why boundaries matter, and how letting go of negative influences led to growth both personally and professionally. Brittany also opens up about navigating business pivots and the biggest mistakes she sees brands make in PR. Whether you're navigating entrepreneurship or simply seeking motivation to turn obstacles into opportunities, this episode offers invaluable wisdom that'll resonate long after it ends. For more info on Brittanny and her services at Bennett PR, check out:https://bennettpr.com.au/

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Zum ROAS-Rechner: https://www.berend-heins.de/rechner In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns mal gemeinsam an, woran es wirklich liegt, dass deine Ads nicht skalieren. Ich zeige dir, welche Rolle Creatives und Zielgruppenverständnis dabei spielen – und worauf du achten solltest, wenn du profitabel wachsen willst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

vennie: https://www.vennie.tech/#hero Leons LinkedIn: https://www.linkedin.com/in/leon-jungfleisch-52bb8a17a/ In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Leon von vennie über das Thema automatisierter Kundensupport im E-Commerce. Wir schauen uns an, wie du bis zu 70 % deiner Support-Prozesse effizient abbilden kannst, welche Tools und Systeme dabei helfen und warum eine smarte Automatisierung richtigen Einfluss auf Kundenzufriedenheit, Skalierung und Marge haben kann. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts klären wir die Frage, ob du selbst vor die Kamera musst, um erfolgreiche Ads zu schalten – oder ob es auch ohne geht. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts reden wir darüber, warum die meisten Unternehmen nie die 1-Million-Umsatzmarke knacken – und wie du es trotzdem schaffen kannst. Wir schauen uns an, welche Faktoren wirklich den Unterschied machen, worauf du im E-Commerce achten musst und wie du dein Business aufs nächste Level bringst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Learn how to automate tasks, save time, and increase your profit.No coding required!

Eine Episode wie vier Red Bull und der Chef ist nicht im Haus. Und dabei haben wir gar nicht soviele Gründe für gute Laune: Das DOGE soll mithilfe von KI überwachen, ob Mitarbeiter:innen des Regierungsapparates schlecht über Trump oder Musk sprechen, TikTok hat seinen Bericht zur Wahlmanipulation in Rumänien vorgestellt und am Ende haben wir noch viele Emotionen zu Funktionen von Threads, WhatsApp und Instagram. ➡️ Mit der "Haken Dran"-Community ins Gespräch kommen könnt ihr am besten im Discord: [http://hakendran.org](http://www.hakendran.org⁠) Kapitelmarken (KI-generiert): 00:00 Einführung und persönliche Methoden zur Nachrichtenbewältigung 02:55 Das große Social-Media-Duell auf der re:publica 06:06 Überwachung und KI im US-Regierungssystem 08:50 Reiseverbot und persönliche Erfahrungen mit den USA 12:03 Verbindungen zwischen Elon Musk und der US-Regierung 14:57 Die Rolle von Super-PACs im Wahlkampf 21:27 Einblick in die Zölle 25:57 Brand Awareness und Marketingstrategien 29:43 Ethnische Gewalt und Facebooks Verantwortung 31:26 Nippelverbot und Meta-Sperren 34:48 Wahlen in Rumänien und TikToks Einfluss 37:12 Google-Core-Update und seine Auswirkungen 41:49 Die Auswirkungen von Google auf Verlage 43:29 Die Rolle von KI in der Informationssuche 46:58 Datenportabilität und Verbraucherrechte 47:27 Funktionen & Emotionen

In dieser Folge des Onlineshop Geflüster Podcasts geht es darum, warum deine Ads nicht die richtige Zielgruppe erreichen – und wie du das ändern kannst. Ich zeige dir, welche Stellschrauben du an deinen Werbeanzeigen drehen musst, um genau die Kunden anzusprechen, die wirklich kaufen. Außerdem erfährst du, welche Fehler viele Shop-Betreiber bei der Zielgruppenauswahl machen und wie du deine Kampagnen profitabler gestaltest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In this episode of the Onya Mike Podcast, Ashley Monk discusses the significance of brand awareness and retargeting in paid media advertising, especially for those with limited budgets. She emphasizes the need for businesses to create recognition and trust before expecting conversions and outlines effective budget allocation strategies for advertising campaigns. The conversation highlights the importance of understanding the advertising landscape, including competition and bidding strategies, to maximize the impact of marketing efforts.     Takeaways Brand awareness is crucial for gaining exposure and recognition. Retargeting helps push potential customers over the finish line. A balanced budget allocation is key for effective advertising. Video content is becoming increasingly important in marketing. Understanding your audience's behavior is essential for targeting. Brand awareness should not be neglected in favor of conversions. Lower intent objectives can be more affordable and effective. The advertising landscape is competitive, similar to the stock market. Adjust your marketing strategies based on your sales cycle. Engagement and trust are vital for successful advertising campaigns.

In this episode of Grow a Small Business, host Troy Trewin interviews Stefan Di Benedetto from SolBevi. Stefan discussed the phenomenal growth of his limoncello brand, including more than doubling sales and expanding into New Zealand. He shared insights into the challenges of starting solo and the importance of team building. The conversation also touched upon key marketing strategies like "liquid on lips" and the complexities of funding rapid growth in the FMCG industry. Stefan offered valuable lessons learned during his entrepreneurial journey. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Stefan Di Benedetto believes the hardest thing in growing a small business is having to do everything yourself, especially at the start. Stefan recounted his experience of managing cross-functional tasks such as marketing, finance, and sales simultaneously. He described physically going from venue to venue during the day and then working until midnight on administrative tasks like paying invoices and cash flow forecasting What's your favorite business book that has helped you the most? Stefan Di Benedetto stated that his favorite business book that has helped him the most is "Shoe Dog" by Phil Knight. He mentioned that the book reminds him of similar situations he has gone through in his business, such as taking risks and experiencing financial difficulties, and it provides him with a lot of motivation. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Stefan Di Benedetto mentioned that he doesn't really use any online tools for his professional development. Instead, he listens to a lot of business-related podcasts. He specifically enjoys podcasts where he can learn from people who have exited businesses and built successful companies. He also listens to podcasts that discuss marketing and marketing strategies, including what's current and how to be strategic. What tool or resource would you recommend to grow a small business? Stefan Di Benedetto recommends using Xero as a key tool to grow a small business. He emphasizes its value in helping business owners understand their numbers, which he believes is crucial for making informed decisions and sustaining growth. He also highlights the importance of working with a good bookkeeper or accountant who can help interpret those numbers, rather than just recording them. This combination, according to Stefan, provides clarity and supports smarter business decisions. What advice would you give yourself on day one of starting out in business? On day one, Stefan Di Benedetto would tell himself, “It's going to be hard.” He admits he was likely naive about the challenges of his new industry, especially compared to his previous experience in consultancy and construction, where he felt more confident. The unexpected difficulties taught him that persistence and resilience are essential. His core advice to himself would be: “It's going to be hard, but just don't back down.” Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.   Quotable quotes from our special Grow A Small Business podcast guest: Back yourself, because no one else will believe in your vision like you do – Stefan Di Benedetto The wins feel amazing, but the lessons come from the hard days – Stefan Di Benedetto Understanding your numbers isn't optional—it's essential for growth – Stefan Di Benedetto    

In dieser spannenden Folge des Onlineshop Geflüster Podcasts bin ich bei Fabio und Luis von Hunderunde zu Gast. Wir haben lange zusammengearbeitet und nehmen dich mit auf ihre unternehmerische Achterbahnfahrt – von den ersten Schritten als Startup über Wachstumsschmerzen, eine beinahe Insolvenz bis hin zum großen Auftritt bei „Die Höhle der Löwen“. Die beiden teilen ihre wertvollsten Learnings zu Branding, Produktstrategie und Skalierung im E-Commerce. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In this episode of Digital Coffee: Marketing Brew, host Brett Deister welcomes Anne Laffin, a seasoned marketing strategist and content creator with a wealth of experience in fintech marketing. Anne shares her insights into the intricacies of marketing in the fintech space, emphasizing the importance of balancing features with benefits to resonate with consumers. She also discusses the challenges of integrating AI into financial services while maintaining privacy, and the critical need for transparency. Anne delves into strategies for building brand awareness, the role of content and webinars in lead generation, and the delicate art of building trust in an industry where finances are at the forefront. Tune in to learn more about how fintech companies can navigate the complexities of marketing, leverage emerging technologies, and develop effective campaigns in a crowded marketplace.About the Guest:Anne Laffin is a visionary in the FinTech industry, focusing keenly on the holistic impact of financial technology on people's lives. Recognizing the prevalent industry trend of fixating solely on features, Anne advocates for a broader discussion that also emphasizes the tangible benefits of FinTech solutions. She believes this approach is crucial, especially during times of financial instability, to address FinTech concerns of users, be they consumers or financial advisers. Anne's insights spotlight the delicate challenge of balancing feature promotion with meaningful discussions on how FinTech can positively influence everyday financial well-being.3 Fun FactsAnne Laffin is a 100% coffee drinker, preferring whatever coffee is at home, but having specific orders when she's out at Starbucks or Dunkin' Donuts.Anne refers to herself as a "utility player" in marketing, likening her skills to those of a Swiss army knife, meaning she's capable of handling a variety of marketing tasks.Anne enjoys experimenting with her LinkedIn content, often tweaking and reposting content to see if different wording or timing yields better results.

Meine Creative Testing Masterclass 2025: https://youtu.be/8KOAlnC3Aso In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, wie wir mit unseren Kunden ans Creative Testing herangehen, welche Struktur du beachten solltest um aussagekräftige Ergebnisse für deine Werbeanzeigen zu erzielen und was es sonst noch so zu beachten gibt. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Liz Reilly, Senior PR Manager at Next PR, highlights key trends from the agency's client survey. Liz and Doug discuss how clients are increasingly open to exploring innovative strategies to boost brand awareness. They explore the rising trend of employees becoming influencers within their own areas of expertise on social media. Liz also shares valuable insights on how to generate media attention even when there is no breaking news.

Mollie: http://mollie.com/payment In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, wie du mit weniger Arbeit deutlich erfolgreicher wirst und deinen Onlineshop wirklich voranbringst. Wir reden darüber, warum es nicht immer mehr To-dos und ständiges Hustlen braucht, sondern wie du mit dem richtigen Fokus die Dinge angehst, die deinen Shop wirklich wachsen lassen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Episode von SEOPRESSO diskutieren Björn Darko und Norman Nielsen die Herausforderungen und Chancen von LLM Rankings im Kontext von SEO. Sie beleuchten die Volatilität der Ergebnisse, die Bedeutung von Sichtbarkeit und Brand Awareness, sowie die Notwendigkeit, Content-Strategien an die neue Antwort-Ökonomie anzupassen. Zudem wird die Rolle von menschlichem Content und die Sichtbarkeit von Daten für LLMs thematisiert. Abschließend werfen sie einen Blick auf die Zukunft der LLMs und deren Monetarisierung.TakeawaysLLMs liefern zunehmend direkte Antworten anstelle klassischer Suchergebnisse.Die Volatilität der LLM-Ergebnisse macht ein statisches Ranking obsolet.Sichtbarkeit in LLMs ist entscheidend für den Erfolg einer Marke.Die Antwort-Ökonomie erfordert präzisere und tiefere Inhalte.Menschlicher Content bleibt wichtig, um sich von AI-generierten Inhalten abzuheben.Daten müssen sichtbar gemacht werden, um von LLMs genutzt zu werden.Monetarisierungsmodelle für LLMs werden notwendig sein.Die Zukunft der LLMs wird durch neue Tools und Technologien geprägt sein.Content-Strategien müssen an die Veränderungen in der Suchlandschaft angepasst werden.Die Qualität der Inhalte wird entscheidend für die Sichtbarkeit in LLMs sein.Die Zukunft der LLM RankingsSichtbarkeit in der Antwort-Ökonomie"Es gibt ja auch nicht nur eine LLM.""Content ist King bleibt relevant.""Wie mache ich meine Daten sichtbar?""Die Zukunft der LLMs wird spannend.""Tools kommen gerade hoch."Chapters:00:00 Einführung in LLM Rankings02:47 Die Volatilität von LLM Ergebnissen05:58 Sichtbarkeit und Brand Awareness in LLMs08:55 Die Antwort-Ökonomie und Content-Strategien11:46 Die Rolle von menschlichem Content14:59 Daten und deren Sichtbarkeit für LLMs18:01 Zukunft der LLMs und Monetarisierung20:55 Abschluss und Ausblick auf kommende Entwicklungen

As part of an ongoing series focused on the YouTube Ecosystem (sponsored by VuePlanner) Next in Media spoke with Josh Stanley and Myra Dallas, founders of the startup Coaxial Collective and Adam Van Der Grift, better known on YouTube as the home improvement guru Haxman.  The group talked about the need in the YouTube ad market for specialty firms focused on genres like home improvement, and how mid level creators can execute brand deals without alienating their users.Takeaways:Bridging the Creator-Brand Gap – Many brands still don't fully understand creators, and vice versa. Coaxial Collective aims to fix that by helping brands and YouTube creators connect more effectively.YouTube's Unique Space – Unlike Instagram and TikTok, YouTube is centered on long-form content, allowing for deeper relationships with audiences rather than just quick-hit influencer marketing.The Shift to TV Screens

Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in durations of 18-24 months. From being the single ‘jack-of-all-trades' marketing and sales profession to growing and leading teams of up to 9 people. Her skill set includes leading high-results & data-driven teams, implementing lead generation and demand generation programs that increase target pipeline, and providing strategic marketing plans to exceed revenue goals. Website: https://www.resolvetech.com/  LinkedIn: https://www.linkedin.com/in/carlamhartman/  YouTube: https://www.youtube.com/@ResolveTechSolutions  Instagram: https://www.instagram.com/resolvetechsolutionsrts/  Facebook: https://www.facebook.com/ResolveTechSolutionsRTS    Sharon Argov is the CMO of AI21. Argov has vast experience in building B2B marketing teams. Before joining AI21, she served as CMO of cybersecurity unicorn CYE, as VP of Growth at Hibob, Director of Marketing at 888 Holdings, and founded her own marketing boutique agency and is an expert in hyper growth VC backed companies. She is responsible for directing AI21's brand and marketing functions, focusing on data-driven decision-making to grow the company's presence among the developer community and the enterprise market. Website: https://www.ai21.com/ LinkedIn: https://www.linkedin.com/in/sharonargov/   In this episode, we explore innovative marketing strategies and learn more about AI's role in marketing.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in durations of 18-24 months. From being the single ‘jack-of-all-trades' marketing and sales profession to growing and leading teams of up to 9 people. Her skill set includes leading high-results & data-driven teams, implementing lead generation and demand generation programs that increase target pipeline, and providing strategic marketing plans to exceed revenue goals. Website: https://www.resolvetech.com/  LinkedIn: https://www.linkedin.com/in/carlamhartman/  YouTube: https://www.youtube.com/@ResolveTechSolutions  Instagram: https://www.instagram.com/resolvetechsolutionsrts/  Facebook: https://www.facebook.com/ResolveTechSolutionsRTS    Sharon Argov is the CMO of AI21. Argov has vast experience in building B2B marketing teams. Before joining AI21, she served as CMO of cybersecurity unicorn CYE, as VP of Growth at Hibob, Director of Marketing at 888 Holdings, and founded her own marketing boutique agency and is an expert in hyper growth VC backed companies. She is responsible for directing AI21's brand and marketing functions, focusing on data-driven decision-making to grow the company's presence among the developer community and the enterprise market. Website: https://www.ai21.com/ LinkedIn: https://www.linkedin.com/in/sharonargov/   In this episode, we explore innovative marketing strategies and learn more about AI's role in marketing.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Episode 137: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptEveryone is familiar with most of the major streaming platforms like Netflix, Amazon Prime, HBO Max, and others. Not only are these major platforms always on the lookout for fresh, new content to serve to their audiences, but there are hundreds of other smaller platforms that are looking for content as well.In this episode, Bonnie Bruderer explains the massive untapped opportunity that content creators and online business owners have right now to get massive brand exposure in front of millions of new viewers, while getting paid and get new referrals for customers and clients in the process.About Bonnie Bruderer: As the CEO of BINGE Networks, Bonnie has been leading the streaming distribution and licensing industry for over nine years, helping filmmakers and producers get their projects placed and monetized on all major streaming platforms, such as Tubi, ROKU, Apple TV, Amazon, and more. With her extensive background in online marketing, online advertising, and public relations, Bonnie has developed a turnkey solution that offers licensing, distribution, and syndication services for any film or TV show, with fast and proven results.Her mission is to support and empower video creators and filmmakers to reach their audiences and generate revenue from their content, without the hassle and complexity of dealing with streaming networks, agents, and aggregators.Bonnie leverages her deep relationships and expertise in the industry to negotiate thousands of licensing deals and generate millions in revenue for her clients.She is also a certified corporate performance coach from Columbia University, a business marketing strategist, a renowned speaker, a branding consultant, and a four-time author, with multiple awards and honors for her entrepreneurial and leadership achievements. Bonnie is passionate about sharing her knowledge and insights with others, and has been featured on NBC, ABC, FOX, The New Morning Show, and other high-profile media outlets like the Digital Trailblazer Podcast!Get a Free Consultation with Bonnie: https://bingedistribution.comConnect with Bonnie Bruderer: https://trybinge.tv/ https://www.facebook.com/bingenetworks https://www.linkedin.com/bingenetworksGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Just Start. That's the message Anja Lordanić Mustać had for anyone procrastinating on launching their podcast.I had an awesome chat with her about why podcasting is such a game-changer for personal branding and business. We talked about:

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Shannon Otto, Associate Vice President of Consumer Engagement + Integrated Marketing at Amika. They explore her collaborative approach, Amika's dedication to inclusivity in beauty, and cutting-edge marketing strategies. Shannon shares insights on standout campaigns like the Volume Mega Mix with Snooki, community-focused pop-ups, and the brand's foray into the metaverse with Amikaverse on Roblox. She also emphasizes the power of creator partnerships and the importance of forging emotional connections with consumers.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how brand salience differs from simple awareness. They reveal why connecting your brand to multiple buying situations matters more than basic brand recognition or even brand love.Topics covered:   [01:00] "Conceptualizing and Measuring Brand Salience"[02:15] The difference between awareness and salience[03:20] Why Disney masters multiple brand touchpoints[04:40] Brand attitude vs. buying behavior[05:30] How Coca-Cola builds salience through situational triggers[06:45] Using brand cues to improve mental availability  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Romaniuk, Jenni, & Sharp, Byron. (2004). Conceptualizing and measuring brand salience. Marketing Theory, 4(4), 327-342. https://doi.org/10.1177/1470593104047643  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.  

Your competitors are already using AI. Don't get left behind. Weekly AI strategies used by PE Backed and Publicly Traded Companies →https://hi.switchy.io/U6H7In this episode, I challenged both Claude 3.7 Sonnet and Grok 3 with identical tasks that CEOs and Marketing Leaders need daily - real-time trend analysis, strategic interpretation, and data visualization. I'm revealing the results of my head-to-head comparison between the two most advanced AI models available right now - Claude 3.7 Sonnet and Grok 3.#claude3 #grok3 #claude #grokai Chapters00:00 AI Showdown: Claude 3.7 vs. Grok 306:07 Brand Awareness and Its Impact14:03 Final Insights and Recommendations

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and this month, we're diving deep into marketing channels—the different pathways businesses use to connect with customers, promote products or services, and drive growth. Episode Summary: In this episode, we kick off our March series on marketing channels by exploring how to identify the best ones for your business. With countless options out there, selecting the right channels ensures your message reaches the right audience, at the right time—maximizing impact while avoiding wasted effort. You'll learn: ✅ The top 8 marketing channels to consider, including social media, email marketing, SEO, content marketing, in-person networking, print media, podcast guesting, and paid ads. ✅ Key factors to consider when choosing the right channels: understanding your target audience, defining clear goals, evaluating resources, and continuously refining your approach. ✅ How to create a well-rounded marketing strategy by combining multiple channels effectively. If you're looking to optimize your marketing approach and get better results, this episode is for you! Timestamps: (00:00) Welcome & Intro – Kicking off the March series on marketing channels (01:00) Why choosing the right marketing channel matters (02:00) 8 marketing channels to consider (11:00) How to identify the best channels for YOUR business (13:00) Phillipa's personal marketing strategy & key takeaways (14:00) Closing thoughts & what's next in the series Special Announcements & Links:

What even is content marketing? Do I need it? Well, today I am answering those questions... plus whether it is still relevant in todays marketing and digital landscape.I breakdown how storytelling, case studies, and creating valuable content help connect with your audience and build your brand. Plus, we tackle the ongoing debate of quality versus quantity in content creation and why it's crucial to understand your audience's needs. Tune in to learn how to create impactful content without overwhelming your audience and ensure your marketing efforts are effective.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Rob Young is a seasoned Marketing Executive and Consultant with over 24 years of experience specializing in B2B Cyber Security, ITOps, and DevOps SaaS GTM. With a strong foundation in IT Operations and Market Research, he delivers impactful outcomes for CISOs and CIOs. Rob has held leadership roles at top firms like IDC and IBM, successfully driving marketing strategies for startups and Fortune 50 companies, fueling growth, securing funding, and facilitating acquisitions. Website: https://cypago.com/ LinkedIn: https://www.linkedin.com/in/rob-young-19021113/ Yam is a multi-disciplinary marketing leader with over 17 years of experience guiding startups from Pre-Seed to Scale-up. He specializes in crafting Go-to-Market strategies, driving profitable growth, and optimizing marketing efficiency to impact core KPIs. With a track record that includes serving as VP of Marketing at Elementor, co-founding a startup acquired by WalkMe, and advising international companies, Yam blends strategic insight with hands-on leadership to build sustainable, high-growth businesses. LinkedIn: https://www.linkedin.com/in/yamregev/ In this episode, we explore growth marketing strategies, AI impacts, and interdepartmental collaboration with Rob and Yam. Discover how empathy drives marketing success.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments  

The real difference in marketing lies not in the message, but in how it's told — a concept explored in depth in this episode as we feature Matt Krebsbach, Senior Vice President of Thought Leadership and Brand Awareness at Acquia. Matt shares his thoughts on how marketing is evolving, highlighting why data-driven storytelling and authentic brand voices matter more than ever. He also explores blending brand, demand and customer experience, showing how businesses can stand out in a crowded market. Key Takeaways:(03:36) The impact of proper AI training on employee confidence and productivity.(06:11) The role of data in grounding storytelling and uncovering unique insights.(09:54) How risk aversion and investor pressures shape brand messages.(11:19) AI's impact grows where brand, demand and experience meet.(13:45) Standing out requires breaking free from the sea of sameness.(17:15) The need for digital content accessibility for diverse audiences.(20:16) High-quality, value-driven content resonates more with audiences.Resources Mentioned:Matt Krebsbach -https://www.linkedin.com/in/mattkrebsbach/Acquia | LinkedIn -https://www.linkedin.com/company/acquia/Acquia | Website -https://www.acquia.com/Patagonia -https://www.patagonia.com/home/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

Rob Young is a seasoned Marketing Executive and Consultant with over 24 years of experience specializing in B2B Cyber Security, ITOps, and DevOps SaaS GTM. With a strong foundation in IT Operations and Market Research, he delivers impactful outcomes for CISOs and CIOs. Rob has held leadership roles at top firms like IDC and IBM, successfully driving marketing strategies for startups and Fortune 50 companies, fueling growth, securing funding, and facilitating acquisitions. Website: https://cypago.com/ LinkedIn: https://www.linkedin.com/in/rob-young-19021113/ Yam is a multi-disciplinary marketing leader with over 17 years of experience guiding startups from Pre-Seed to Scale-up. He specializes in crafting Go-to-Market strategies, driving profitable growth, and optimizing marketing efficiency to impact core KPIs. With a track record that includes serving as VP of Marketing at Elementor, co-founding a startup acquired by WalkMe, and advising international companies, Yam blends strategic insight with hands-on leadership to build sustainable, high-growth businesses. LinkedIn: https://www.linkedin.com/in/yamregev/ In this episode, we explore growth marketing strategies, AI impacts, and interdepartmental collaboration with Rob and Yam. Discover how empathy drives marketing success.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments  

In the episode, host Phil Treadwell meets with Justin Ulrich, VP of Marketing at Evocalize. Justin shares insights on effective marketing strategies and emphasizes the importance of investing in content that converts, engages audiences authentically, and feeds social media algorithms for better reach. The discussion covers the power of networking, building in public to foster trust, and leveraging AI tools like ChatGPT to enhance productivity. Don't miss this episode for powerful strategies on marketing, networking, and using technology to elevate your business! Justin is a seasoned marketing leader known for his creative expertise and innovative go-to-market strategies. With experience across B2B and B2C industries like software, real estate, telecom, and more, he specializes in channel marketing, brand management, and demand generation. His strategic vision and execution drive transformative results. 00:20 Meet Justin 03:30 Marketing and Client Partners 07:30 Putting Money Where the Post Is 11:00 Give Business to Get Business 14:50 Engage Your Audience 17:45 Feed the Algorithm 21:25 Building in Public 24:30 People Work With People 25:45 Lean into the Platforms 27:55 Leverage Technology and AI 31:40 Benefits of ChatGPT 35:00 Don't Wait, Just Start Follow Evocalize on LinkedIn | Facebook | Instagram | YouTube | TikTok Wanting to use Evocalize for your business? Click here! Stuck on social media? Check out our 30 Day Instagram Posts resource! LEARN MORE ABOUT M1 ACADEMY COACHING If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the M1A Text Community: 214-225-5696    

This week, Jeff Clark, former Forrester Research Director and CMO, not a Rockstar, Ian Truscott discuss some practical advice on how to measure brand, and in this week's chat, they cover: The Value of Brand in B2B Measurement Understanding Brand Awareness Perception: What Do Customers Think? Preference: Measuring Customer Loyalty Operationalizing Brand Metrics The Cumulative Effect of Marketing Strategies As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.   Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Jeff Clark on LinkedIn Mentioned this week Grant Johnson's blog - CMO Mentor Previous episode: 171: The Measuring Brand, Evergreen Trading's COO Mark Ordover and ChatGPT in Content Marketing Episode Get Your Buyers AMPED with our Customer Journey Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube The Heavy - How You Like Me Now? (on YouTube) You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wished for a copywriter who truly understands your brand and can effortlessly produce high-quality content? In this episode, I'm discussing the exciting world of AI-powered copywriting and sharing my journey of creating two AI "personas" to help me generate compelling marketing materials. I'll guide you through the process of building a robust knowledge base that empowers AI to write in your voice, understand your audience, and achieve your marketing goals. Listen in to discover the tools and techniques I used, including dictation, transcript refinement, and incorporating insights from expert communicators. Plus, I'll share my plans for further enhancing my AI copywriters by developing style guides, integrating lessons from expert communicators, and exploring automation for feedback and improvement suggestions. You can find show notes and more information by clicking here: https://bit.ly/419JjrP 

Diane Schwartz, CEO of Ragan Communications, discusses the role of communications in business, the importance of aligning communication goals with business goals, and how to build and maintain a strong brand reputation. She also provides insights on working with communications firms and managing expectations.

Building a retail brand takes more than just hard work—it takes strategic planning and continuous investment in long-term success. In this After the Show segment, we dive into how you can shape your brand and budget effectively to set your business up for future growth.From smart financial planning to leveraging data for decision-making, this episode covers the core steps to take your retail brand to the next level. Plus, we'll explore the importance of consistency and treating your brand like an asset to ensure sustained success.[01:13] Building your brand and increasing awareness  [02:59] How to allocate your resources strategically  [04:44] The importance of data-driven decisions  [05:20] Start budgeting and planning for growth  [08:21] Focus on long-term brand awareness  [11:51] Why sales aren't immediate and why that's okay  [14:19] Treat your brand like an asset—invest in its future  [14:50] Maintaining a consistent look and feel across your businessJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

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In this episode of The Shades of Entrepreneurship, host Gabriel Flores sits down with Jeff Greenfield, CEO of Provalytics, to discuss the evolution of marketing in the digital age. Jeff shares how marketers must adapt to the rise of social media and shifting consumer behavior by moving beyond traditional media strategies. He challenges the industry's reliance on clicks and cost-per-click metrics, emphasizing the importance of brand awareness and impression data. Jeff also explains how privacy changes, like Apple's iOS updates, have reshaped marketing analytics and how Provalytics uses aggregated data to measure effectiveness. Learn how consolidating marketing data into a single source of truth can drive smarter decisions and bigger results.Support the showSubscribe at theshadesofe.com

In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews James Hurman, a renowned expert in advertising effectiveness and brand building. James shares his journey from strategic planning in advertising to co-founding successful brands like AF Drinks and TrackSuit. The conversation delves into the relationship between brand awareness and e-commerce effectiveness, highlighting the importance of building a brand in a new category and the strategies employed to create awareness and drive conversions. James emphasizes the significance of understanding consumer behavior and the dynamics of existing and future demand in the market. In this conversation, James Hurman discusses the critical importance of brand building alongside performance marketing for long-term business success. He emphasizes that while immediate sales are essential, creating brand awareness is crucial for attracting future customers. The discussion covers various strategies for enhancing brand visibility, including traditional advertising and leveraging social media platforms. Hurman also highlights the significance of emotional connections in marketing, arguing that feelings resonate longer with consumers than facts. The conversation concludes with insights on how businesses can effectively integrate brand building into their overall marketing strategies. Key Episode Takeaways: James Hurman has won over 50 awards for advertising effectiveness. He emphasizes the importance of brand awareness in driving e-commerce success. Building a brand involves creating a category as much as the product itself. The non-alcoholic drinks market was underdeveloped when AF Drinks launched. Celebrity endorsements can positively influence consumer behavior. The brand name 'AF' plays on the concept of being alcohol-free and trendy. E-commerce strategies should include both online and traditional marketing. Understanding consumer behavior is crucial for brand growth. Higher brand awareness correlates with better conversion rates. Sustained growth requires a balance of brand awareness and performance marketing. Brand building is essential for long-term growth. Performance marketing alone is not enough for sustainable success. Awareness among future buyers is crucial for growth. Traditional advertising methods still hold value in brand building. Social media can be leveraged for both immediate sales and brand awareness. Emotional connections in marketing lead to better consumer recall. Tracking brand awareness is as important as tracking sales. Building a brand requires consistent effort over time. Companies like Airbnb and Nike illustrate the impact of brand focus. Understanding consumer behavior is key to effective marketing. If you feel James and his team can help your business, you may visit: https://www.previously.co  For show transcript highlights and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Busy doesn't always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on maintaining engagement without compromising on content value. Erin Sparks and Paula dive into the core philosophy of enterprise marketing strategies, focusing on effective goal-setting, the fine balance between creativity and productivity, and the pivotal role of AI in modern marketing. They tackle the often tricky conversations about budget allocations and staying the course amidst tempting trends. Paula shares her perspective: "You as a marketer want to be in front of your customer as often as possible... but if we do that, we are burning our marketing team and using budget inefficiently." Exploring the nuances between brand efforts and tangible ROI, Paula provides invaluable advice for navigating the complex landscape of marketing attribution. Key Segments [00:05:42] Strategic Marketing Amid Digital Noise [00:08:44] Balancing Creativity and Business Needs [00:12:00] Align Goals with Measurable Metrics [00:15:36] "Improving Communication in Project Processes" [00:17:36] EDGE of the Web Title Sponsor: Site Strategics [00:18:48] AI's Impact on Content Creation [00:23:10] AI Integration in Marketing Teams [00:24:38] EDGE of The Web Sponsor: Wix Studio [00:26:43] Optimizing Tech Stack in Marketing [00:30:04] Beyond Last-Touch Attribution [00:34:47] Building Inbound Brand Awareness Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix Studio: http://edgeofthewebradio.com/wixstudio Follow Our Guest LinkedIn: https://www.linkedin.com/in/paulaxmejia

Franchise ownership success is the goal of every entrepreneur looking to step into a proven business model, but getting there requires the right mindset, strategy, and execution. For many, the idea of investing in a franchise is appealing, but questions about risk, operational structure, and market competition can create hesitation. While franchising offers a built-in support system, navigating the transition from aspiring business owner to successful franchisee requires commitment to the process and a willingness to adapt. D'Wayne Tanner, Vice President of Franchise Development at BELFOR Franchise Group, has spent years guiding entrepreneurs through this transition. With a background that includes leadership roles at Taco Bell, Wendy's, Ruby Tuesday, and Focus Brands, his expertise spans multiple industries, offering a unique perspective on what separates successful franchisees from those who struggle. As a leader within BELFOR Franchise Group, which oversees 15 residential and commercial service brands, Tanner has witnessed firsthand how franchisees can thrive by aligning their strengths with a structured business model. One of the most significant challenges facing new franchise owners is the shift from independent decision-making to following a defined system. Many enter franchising after successful careers in other industries, bringing a wealth of experience but sometimes resisting the structure designed to set them up for success. According to Tanner, those who embrace the model, rather than attempting to modify it prematurely, often experience stronger financial performance and more sustainable growth. While innovation and personal expertise add value, franchising is built on consistency, and those who adhere to established processes are better positioned to maximize their investment. Building a strong team is another cornerstone of franchise ownership success. The most successful franchisees understand that a business is only as strong as the people operating it. Hiring for skill is important but hiring for cultural fit and shared values can make an even greater impact. Employees who believe in the brand's mission and take pride in their work contribute not only to day-to-day operations but also to the reputation and long-term stability of the business. Tanner emphasizes the importance of leadership in shaping company culture, fostering an environment where employees feel valued, and ensuring that customer experiences exceed expectations. Establishing a local presence is just as critical as operational execution. While national branding provides an advantage, the ability to connect with a specific community can be the difference between a business that survives and one that thrives. Tanner describes the importance of becoming a recognizable figure in the local market, attending community events, supporting charitable initiatives, and forming strategic partnerships that create goodwill and strengthen brand loyalty. Franchisees who position themselves as trusted resources within their communities often generate more word-of-mouth referrals, repeat business, and long-term customer relationships. Financial responsibility plays a key role in franchise ownership success, particularly for those new to business ownership. Understanding cash flow, reinvesting strategically, and balancing growth with sustainability are all factors that influence long-term stability. Many franchisees underestimate the financial discipline required in the early stages, assuming that revenue alone will drive success. Tanner stresses the importance of financial planning and leveraging the franchisor's support to navigate common pitfalls and optimize profitability. Beyond financial acumen and operational strategy, mindset remains one of the most critical elements of franchise success. Owning a business—whether independent or franchised—requires resilience, adaptability, and a proactive approach to problem-solving. Challenges will arise, but those who remain engaged, seek guidance, and commit to continuous improvement position themselves for greater success. With decades of experience in the franchise industry, Tanner has seen entrepreneurs transform their careers, build scalable businesses, and gain control over their financial futures. His expertise sheds light on what it truly takes to succeed in franchising and why those who embrace the journey fully, rather than seeking shortcuts, are the ones who ultimately build thriving businesses. Watch the full episode on YouTube. Join me LIVE every Wednesday at 11 AM Central on your favorite social platforms for Fordify LIVE! and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About D'Wayne Tanner D'Wayne Tanner is the Vice President of Franchise Development at BELFOR Franchise Group, bringing decades of experience in the franchise industry. With a background that includes leadership roles at major national brands like Taco Bell, Wendy's, Ruby Tuesday, and Focus Brands, D'Wayne has been instrumental in driving franchise expansion and helping entrepreneurs transition into business ownership. At BELFOR Franchise Group, he plays a key role in the growth of 15 residential and commercial service brands, guiding franchisees toward franchise ownership success by providing them with the systems, tools, and support they need to thrive. His passion lies in empowering aspiring business owners, ensuring they have the knowledge and strategy to confidently take charge of their futures. Throughout his career, D'Wayne has seen firsthand what separates thriving franchisees from struggling ones. His expertise in team building, brand awareness, and system execution has made him a trusted resource for entrepreneurs looking to maximize their investment and scale their businesses effectively. Whether coaching franchisees on hiring top talent, leveraging proven marketing strategies, or embracing operational best practices, he is dedicated to setting business owners on the path to long-term success. Learn more about BELFOR Franchise Group.   About Ford Saeks Ford Saeks is a Business Growth Accelerator with a track record of generating over $1 billion in sales worldwide for businesses ranging from startups to Fortune 500 companies. As the President and CEO of Prime Concepts Group, Inc., he specializes in customer acquisition, brand expansion, and business innovation, helping companies attract loyal customers and scale their success. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His ability to identify market opportunities and create high-impact strategies has earned him numerous industry awards and recognition as a leading expert in marketing, sales, and business development. Beyond his work in traditional business growth strategies, Ford is a pioneer in AI prompt engineering, leveraging artificial intelligence to craft compelling content that drives engagement and results. His expertise in AI-powered marketing was recently showcased at the Unleash AI for Business Summit, where he shared insights on how ChatGPT is transforming operations, sales, and customer experience. For those looking to accelerate their success, Ford provides actionable strategies through his TV show, Fordify LIVE!, keynote presentations, and consulting services. Learn more at ProfitRichResults.com and watch his show at Fordify.tv.

Your brand is solid, but does it have the flavor to stand out? In this episode, we're discussing why boldness is the salt that makes everything better. Learn how to stop playing it safe, add authentic flavor to your messaging, and create a brand experience that's unforgettable. Ready to turn up the flavor? Hit play! Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!

In this episode, Matt Cohen chats with Wendy Li, the co-founder and Chief Investment Officer of Ivy Invest, about her journey from managing institutional endowments to founding a fintech startup. Wendy shares insights from her experiences at the Metropolitan Museum of Art, the UJA Federation of New York, and the Mother Cabrini Health Foundation.She highlights her decision to leave a traditional allocator role to build Ivy Invest, a platform democratizing access to institutional-quality investments for retail investors. Wendy discusses the challenges of being a first-time founder, how emerging managers can build trust with institutional investors, and the long-term lessons from her career.About Wendy Li:Wendy Li is the Co-Founder and Chief Investment Officer of Ivy Invest, a platform that helps individual investors access investment portfolios similar to those used by big institutions. She has over 10 years of experience managing large investment funds and holds a Chartered Financial Analyst certification.Before starting Ivy Invest, Wendy was the Managing Director of Investments at the Mother Cabrini Health Foundation, where she set up the investment office and managed $4 billion. At the UJA-Federation of New York, she oversaw a $1 billion endowment and a $400 million pension plan. Her career began at the Metropolitan Museum of Art, where she worked as a Senior Investment Analyst.Wendy studied at Columbia University, where she earned her Bachelor's degree.Topics(01:13) Early Career Journey: Wendy shares her upbringing in Pennsylvania, moving to NYC, and her entry into finance at Columbia University.(02:30) First Role at the Met Museum: Insights from working with an established portfolio, sitting across high-profile investment committee members, and lessons on portfolio management.(04:51) The Transition to UJA: Managing a new investment office, building credibility with a seasoned investment committee, and reshaping a hedge fund-heavy portfolio.(06:57) Influence of David Swensen: Learning from Swensen's Yale Model and its focus on alternative investments, plus her direct exposure to the Yale network through colleagues.(09:48) Building Ivy Invest: Why Wendy left the endowment world to create Ivy Invest, the challenges of launching an SEC-registered fund, and solving access and complexity barriers for individual investors.(19:14) Fund Structure: Ivy Invest's single-fund strategy blending public and private investments, its interval fund structure, and quarterly repurchase options for investors.(24:11) Emerging Manager Advice: Key strategies for preparing to meet with institutional investors, understanding their specific needs, and how to build trust over time.(28:17) Long-Term Relationships: Why personal rapport, patience, and a deep understanding of both LPs and your own strategy are essential for emerging managers.(31:17) Lessons as a First-Time Founder: Transitioning to a fintech startup, learning to navigate the tech and regulatory landscape, and unexpected challenges like user access glitches.(36:38) Co-Founders and Team Dynamics: The complementary skills of her co-founders, balancing optimism with risk awareness, and maintaining trust and humor through challenges.(38:42) Brand Awareness and Challenges: Educating retail investors about their eligibility and building recognition for Ivy Invest's mission.(39:54) Surprises from Early Investors: The diversity of early adopters and how their demographics exceeded initial expectations.Fast Favorites* Favorite Podcast: How I Built This* Favorite Newsletter: Matt Levine's Money Stuff* Favorite Tech Gadget: iPhone* Favorite Trend: Established alternative investment managers opening access to retail investors* Favorite Book: A Tree Grows in Brooklyn by Betty Smith* Favorite Life Lesson: “Finish what you start.”Follow Matt Cohen and Tank Talks here!Podcast production support provided by Agentbee.ai This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

On this episode of After Earnings, Ann Berry chats with Ryan McCurdy, President of North America at Lenovo. Ryan, who joined Lenovo in September 2023 after over 20 years at Intel, discusses how the company's new marketing partnerships with FIFA, F1, and celebrity endorsements, including Paris Hilton, have boosted brand awareness. He also shares his insights on the PC replacement cycle, Lenovo's strategies for growth, and more. $LNVGY 00:00 START 04:46 Brand Awareness and Technology Showcases 08:28 Smartphone Market Growth and AI Features 13:13 AI Integration in Sales and Marketing 16:48 Infrastructure Solutions and AI Partnerships 21:02 IT Services After Earnings is brought to you by Stakeholder Labs and Morning Brew. For more, go to https://www.afterearnings.com. Follow Us X: https://twitter.com/AfterEarnings TikTok: https://www.tiktok.com/@AfterEarnings Instagram: https://www.instagram.com/afterearnings_/ Reach Out Email: afterearnings@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their focus from brand awareness to metrics like brand engagement and advocacy, emphasizing the importance of creating deeper emotional connections with consumers through storytelling. Amy also explores the role of data analytics in redirecting efforts towards more meaningful brand-building activities. Connect With: Amy Colbourn: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textDiscover the best strategies for Amazon PPC in 2025. Learn how to stay competitive, improve relevance, and use the latest tools to grow your brand in Q1.Get help from My Amazon Guy to grow your Amazon sales: http://bit.ly/4eVgJxUWatch these next:PPC Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2Optimize Amazon Ads for Product Variations https://www.youtube.com/watch?v=J0aTweEWSsM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4-----------------------------------------------------Get your FREE Amazon PPC Playbook and improve your sales this 2025 https://bit.ly/3DLhywdSchedule a coaching call to discuss your Amazon business http://bit.ly/3ZAVEohFind out how to make your listing stand out http://bit.ly/3Vb6b6QTimestamps00:00 - Amazon PPC in 202500:32 - Why Competition is Increasing01:10 - Advanced Targeting Techniques02:29 - Importance of Relevance and Quality03:33 - Why Q1 Matters for Amazon Sellers04:48 - Seasonal Opportunities in Q105:30 - How to Gain Market Share Early06:06 - Brand Awareness and Sponsored Campaigns07:05 - Maximizing ROI with PPC08:39 - Focusing on Low-Competition Targets09:44 - Q1: The Launchpad for 2025 Success10:14 - Final Tips for Amazon Sellers in 2025-----------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show