Podcasts about CPC

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Latest podcast episodes about CPC

Paint The Medical Picture Podcast
Newsworthy Month of Fraud, Waste, and Abuse for September 2026

Paint The Medical Picture Podcast

Play Episode Listen Later Sep 30, 2026 17:09


Welcome to the Paint The Medical Picture Podcast, created and hosted by Sonal Patel, BA, CPMA, CPC, CMC, ICD-10-CM.Thanks to all of you for making this a Top Medical Billing & Coding Podcast for 6 years on Feedspot.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sonal's 18th Season starts up and Episode 16 features Newsworthy updates on the month's fraud, waste, and abuse cases. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Paint The Medical Picture Podcast now on:Spotify:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6hcJAHHrqNLo9UmKtqRP3X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/paint-the-medical-picture-podcast/id153044217⁠7⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://music.amazon.com/podcasts/bc6146d7-3d30-4b73-ae7f-d77d6046fe6a/paint-the-medical-picture-podcas⁠t⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Paint The Medical Picture Podcast on YouTube:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCzNUxmYdIU_U8I5hP91Kk7A⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Sonal on LinkedIn:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/sonapate/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠And checkout the website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://paintthemedicalpicturepodcast.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you'd like to be a sponsor of the Paint The Medical Picture Podcast series, please contact Sonal directly for pricing:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PaintTheMedicalPicturePodcast@gmail.com

The Shopify Solutions Podcast
Episode 195 - The Shopify Silver Bullet: Hardwork

The Shopify Solutions Podcast

Play Episode Listen Later Sep 30, 2026 49:08


9/30/26Episode SummaryJT from ReptiChip returns as the show's first-ever repeat guest. Two years ago, his reptile supply brand had grown revenue 5x; since then it's done it again, for roughly 25x growth in three and a half years. JT and Scott break down the three buckets behind that growth:Catalog expansion: curating and reselling other brands' products that meet his quality bar, including wholesale vs. dropship, partner deals, and margins.Advertising: building in-house skill in Google and Meta, using his own scorecards, and planning top-, middle-, and bottom-of-funnel ads. CPC traffic grew just 6% year over year while revenue from it doubled.Email: evolving campaigns, including a brand-authentic sale tied to Steve Irwin.They also cover growing a marketing team to three full-time people, hiring and keeping good employees (and why location matters), celebrating failure as a way to learn, and why there's no silver bullet: building a brand takes years of hard work.Show LinksReptiChip - https://reptichip.comVideo & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-195-the-shopify-silver-bullet-hardwork

Growing Ecommerce – The Retail Growth Podcast
Exact Match in Google AI Mode: What It Means for Your Ads

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Sep 29, 2026 34:44 Transcription Available


Google AI Mode ads now show on nearly 30% of US commercial queries, and Google is testing exact and phrase match there. Here's what it means for your account.In this episode of Growing Ecommerce, Mike Ryan and Chris Scharmueller unpack two stories that complicate Google's AI search narrative. A new study found text ads on almost a third of commercial queries in AI Mode, and 70% of those showed multiple advertisers. But Google shares no performance data, and advertisers can't opt in or out. Is 30% a sign of scale, or a sign that most of AI Mode still isn't making money for Google?Then comes the surprise. For a year, Google said broad match or AI Max was the only way into AI Mode, and it has now confirmed a test serving exact and phrase match keywords there. Mike and Chris ask what that says about how well AI Mode ads really perform. They also cover why exact match still wins across thousands of ad accounts, where smart bidding exploration fits in, and why conversational queries may sit further up the funnel than Google admits.If you manage Google Ads for an ecommerce brand and you're deciding how far to follow Google's AI Max push, this one's for you.Key TakeawaysAI Mode text ads show on ~30% of US commercial queries. Europe is effectively zero so far.70% of AI Mode ad placements show multiple advertisers, but brands rarely appear both cited and advertised.Ads skew toward higher-CPC keywords.Advertisers can't control whether they serve in AI Mode or see how those ads perform.Google's exact and phrase match test cuts against its line that keywords can't work in AI search.Across smec-managed accounts, exact match still beats broad match, which beats AI Max, on efficiency.Your product data feed drives both organic and paid visibility in AI surfaces.

Eternally Amy - A Sober Mom of Eight's Journey from Jail to Joy
Lindsay Clancy Trial, Part 1: Postpartum Psychosis and How the System Failed Her

Eternally Amy - A Sober Mom of Eight's Journey from Jail to Joy

Play Episode Listen Later Sep 28, 2026 27:48


This episode discusses the deaths of three children, a suicide attempt, postpartum psychosis and an active criminal trial. Amy is not a doctor or a licensed mental health professional. Everything here is her opinion as a mom of eight in recovery. If this one is not for you, skip it.Amy is talking about the Lindsay Clancy trial again. Sorry, not sorry.This is Part 1 of her breakdown, recorded as the trial moved from the evidence phase into the mental health testimony. She starts with why she cannot look away: she was arrested for a DUI with four of her kids in the car. She did not kill them. She could have. That is why this case has her heart.From there she gets into the difference between postpartum depression (common, and she has had it) and postpartum psychosis (rare, and what Lindsay's defense says she had), why the only question in front of the jury is sanity and not guilt, and why she believes a sick woman who kept asking for help was failed by doctors, insurance and a culture that does not let moms fall apart.The turning point is Patrick Clancy's testimony. The prosecution argued Lindsay was not taking her medication. Her husband testified she kept a daily diary: every drug, every dose, how she slept, how she felt, even a page tracking her own troubling thoughts. Those half-full pill bottles? Amy explains why they show a patient following instructions every time a doctor changed the plan, not a patient refusing care.In this episode:Why a sober mom of eight cannot stop watching this trialPostpartum depression vs. postpartum psychosis, in plain languageThe one question the jury is actually decidingWhat her friends, in-laws and husband said on the standWhy self-advocacy is nearly impossible when you are the one who is sickLindsay's diary, the pill bottles, and what Patrick Clancy's testimony did to the prosecution's theoryIf you or someone you love is struggling after a birth: Postpartum Support International, call or text 1-800-944-4773. In crisis, call or text 988.Timestamps 00:00 Why Amy keeps talking about the Lindsay Clancy trial02:00 Not a doctor. A mom of eight who got a DUI with four kids in the car.03:30 Postpartum depression vs. postpartum psychosis05:00 No childcare, no support07:00 Content warning08:30 The only question the jury is deciding13:00 Friends and family on the stand14:30 Why you cannot advocate for yourself when you are sick16:00 "Our system failed her"21:00 Patrick Clancy's testimony and the daily diary23:30 The pill bottles: compliance, not refusalPart 2 drops next. Subscribe so you do not miss it.About Eternally Amy Hosted by Amy Liz Harrison, the Eternally Amy Podcast gets into the messy, meaningful, and often unspoken parts of life. From addiction and recovery to anxiety, ADHD, motherhood, and identity shifts, Amy brings honesty, humor, and lived experience to every episode. Sober, sober curious, or just trying to figure things out, you'll find something here that sounds like you.About the Host: Amy Liz Harrison, MA, CPC, CLC, is a bestselling author, publishing consultant, podcast host, and sober mom of eight. She is the author of the Eternally series, including Eternally Expecting and Eternally Awkward, and the Kiss Your Brain children's book series. Amy is the Founder and CEO of A-Team Press and a senior contributing writer for The Sober Curator. Sober since 2011, she writes and speaks at the intersection of sobriety, mental health, and identity.Connect with Amy Website: amylizharrison.comInstagramFacebookLinkedInYouTubeTikTok Listen + Subscribe Apple PodcastsSpotifyYouTubeEternally Amy is also featured in Recovery Podcastland on The Sober CuratorCredits: Production by Podcast Impact Studios Branding + Marketing managed by Magnetic Media Labs Music Credits: Original theme song created by Amy Liz Harrison using SUNO AI. 

Central Presbyterian Church NYC - Sermons
The World God Is Making: What do we need to see?

Central Presbyterian Church NYC - Sermons

Play Episode Listen Later Sep 27, 2026


Sometimes what we see around us can make us wonder whether God is really at work. Scripture invites us to look beyond appearances and discover a deeper reality that can reshape the way we understand our circumstances and live by faith. Listen to this sermon as Jason Harris explores what it means to see the world — and our lives — through eyes of faith. ________ Sign up for Central’s newsletters here. Visit us on our website to learn more. Follow us on Instagram, YouTube, and Facebook.

god scripture sermon hymns cpc christian music folk music jason harris central presbyterian church sethward doug webster amber ward
Barbarians at the Gate
Chairmen, China, and the Tricky Translations of Political Terms in the PRC

Barbarians at the Gate

Play Episode Listen Later Sep 24, 2026 27:40


Two older gentlemen with expanding waistlines, staggering daddy issues, and a shared love of firing military brass meet in DC this week. And right on cue, the pundits leap forward to pontificate on the most important issues facing Sino-US relations today: What is Xi Jinping's title in English?Many bytes and keystrokes are spent in social media wars between those who insist that Xi Jinping be called General Secretary and those who feel that such pedantry is ideologically loaded panda poop.David is a linguist. Jeremiah is a historian. They put their heads together to discuss why people care so much about this issue (and the related kerfuffle over whether China is led by the CCP or the CPC) and to give their take on the meeting, the view from Beijing, and to wonder whether Xi Jinping — whatever his title — is smart to play the waiting game.

Paint The Medical Picture Podcast
6 New ABA Codes for 2027

Paint The Medical Picture Podcast

Play Episode Listen Later Sep 23, 2026 15:29


Welcome to the Paint The Medical Picture Podcast, created and hosted by Sonal Patel, BA, CPMA, CPC, CMC, ICD-10-CM.Thanks to all of you for making this a Top Medical Billing & Coding Podcast for 6 Years on Feedspot. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sonal's 18th Season starts up and Episode 15 features a Newsworthy update on the 299 codes that have been released by the American Medical Association. Specifically, the episode highlights the six new ABA codes that have been released and are effective on January 1, 2027.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Paint The Medical Picture Podcast now on:Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6hcJAHHrqNLo9UmKtqRP3X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/paint-the-medical-picture-podcast/id153044217⁠7⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://music.amazon.com/podcasts/bc6146d7-3d30-4b73-ae7f-d77d6046fe6a/paint-the-medical-picture-podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Paint The Medical Picture Podcast on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCzNUxmYdIU_U8I5hP91Kk7A⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Sonal on LinkedIn:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/sonapate/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠And checkout the website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://paintthemedicalpicturepodcast.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you'd like to be a sponsor of the Paint The Medical Picture Podcast series, please contact Sonal directly for pricing:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PaintTheMedicalPicturePodcast@gmail.com⁠⁠⁠⁠

Paying for Attention
What NOT to Do in Paid Media: Google Ads, Meta, LinkedIn & Programmatic Mistakes to Avoid

Paying for Attention

Play Episode Listen Later Sep 23, 2026 26:10


In this episode of our What Not To Do series, ATRA senior analyst TJ walks through the mistakes we see wasting ad budget across Google Ads, Meta, LinkedIn, and programmatic display, plus where creative quietly kills performance.On Google Ads, we cover match type and keyword targeting mistakes that show your ads for the wrong searches, why geotargeting defaults to "presence or interest" (letting people outside your target market trigger your ads, something we catch in about 70% of audits), and why accounts running target CPA or target ROAS still need a max CPC bid cap, especially in high cost-per-click industries.On Meta, we get into audience exclusions and why they matter more than on Google, the classic mistake of not excluding retargeting audiences from prospecting campaigns (which makes prospecting look better than it is), and creative pitfalls like ad copy that triggers the "See More" button and headlines that get cut off.On LinkedIn, we talk about why targeting needs to be far more specific than on Meta, why a bad ICP list creates junk leads, and why turning off audience expansion made a dramatic difference in one client's sales-qualified leads.On programmatic, we cover why display creative should read like a billboard (one message, not a paragraph), the importance of a placement blacklist to avoid junk sites, and the attribution traps hiding in view-through conversions and long conversion windows.We close on attribution and the halo effect: why pausing one channel can tank another, why you need to know what your reporting is actually counting (view-through vs. click-through, first-click vs. last-click), and why misattributed conversions convince advertisers a channel is working when it isn't.This is part of our What Not To Do series on Paying For Attention, the paid media podcast from ATRA. Follow along so you don't miss the rest of the series.

Today is the Day Changemakers
From Red Carpets to Breaking News: Bill Cunningham's Front Row Seat to History

Today is the Day Changemakers

Play Episode Listen Later Sep 22, 2026 67:47


Send us Fan MailThis is such an incredible Today is the Day Changemakers episode! You won't want to miss this conversation...What does a career spent covering everything from Hollywood's biggest nights to some of the country's most difficult breaking news stories teach you about people?Bill Cunningham is an independent, award-winning producer of thousands of stories and live shots in 12 countries, broadcast on network, cable and syndicated television in North America and Britain with viewing audiences in the millions.Based in Los Angeles, Bill brings decades of experience collaborating with television anchors, correspondents, celebrity contributors, producers, directors, writers, bookers, photographers, editors and engineers around the world.For 21 years, Bill produced stories for Good Morning America. His career has taken him backstage at the Grammys and Oscars, inside the Vatican, to George Lucas' Skywalker Ranch and into coverage of the O.J. Simpson trials. His behind-the-scenes work has also included Dancing with the Stars, Comic-Con International, Pixar Animation Studios and so much more.Bill's story goes far beyond his impressive credits.Bill shares what it took to get a story on the air under intense pressure, the career mistakes he still remembers, lessons learned from decades in television, and why kindness, curiosity and staying connected truly matter.One of the most powerful moments in our conversation comes when Bill shares how staying connected helped change the trajectory of his career. After moving to Los Angeles without a job lined up, he reached out to a former television executive he had intentionally stayed in touch with over the years. That connection ultimately helped open the door to ABC and what became a 21-year career with Good Morning America.That moment speaks directly to something I believe deeply: Connection Is the Work™. We never really know where one genuine relationship, one note, one conversation or one act of kindness may lead.There is also a very personal connection woven into this episode.My special co-host, Fred C. Wasiak, M.S., CPC, has known Bill for more than 40 years — but you'll have to listen to find out exactly how they know each other.Even after all those years, Fred heard stories from Bill during this conversation that he had never heard before.I first met Bill at our Los Angeles LIVE IT! Book Launch, and I am so grateful that he took the time to share not only stories from an extraordinary career, but also the personal lessons that came with them.And toward the end of our conversation, Bill leaves us with another simple but powerful thought:“And to be curious about other people. That can be a gift.” — Bill CunninghamThe Today is the Day Changemakers Podcast features conversations with people who are making a difference in their corner of the world and beyond.With more than 200 episodes and listeners in 143 countries and territories, the podcast brings together leaders, entrepreneurs, nonprofit changemakers, authors, creatives, educators and people using their experiences to create meaningful impact.Because Connection Is the Work™.Subscribe and follow so you don't miss an episode.YouTube: Today is the Day Changemakers Facebook & Instagram: Today is the Day Live It Website: todayisthedayliveit.comRead Today is the Day. LIVE IT! — Edge of Comfort to Center of ImpactLIVE IT! brings together 31 powerful voices sharing personal stories about moving beyond comfort, making courageous choices and creating impact.And coming Spring 2027:Today is the Day. OWN IT!A new collection of voices exploring what happens when we take ownership of our choices, our direction and the life we are creating.Your life. Your choices. Your call.Learn more about the books, upcoming events, speaking, coaching and the Today is the Day community at todayisthedayliveit.com.If this conversation resonates with you, please subscribe, follow, share the episode and send it to someone who needs to hear it.Every share creates another opportunity for connection.#TodayIsTheDayChangemakers #BillCunningham #GoodMorningAmerica #Storytelling #TelevisionProducer #ConnectionIsTheWork #Changemakers #LIVEIT #OWNIT #CareerLessons #PodcastSupport the show

The Virtual CPA Success Show for Creative Agencies
How to Predict Your Ad Campaign's ROI Before You Spend a Dime with Skip Wilson

The Virtual CPA Success Show for Creative Agencies

Play Episode Listen Later Sep 22, 2026 31:39


Most businesses pour money into ads with no real idea what they will get back. Skip Wilson built a way to predict that answer before the first dollar goes out the door.In this episode, Skip Wilson, founder of DRAFT Media Partners, joins Jody Grunden and Tyler Bryant to discuss predictable ad spend, growing ad platform fragmentation, and the future of fractional CMOs. Skip shares how DRAFT predicts campaign performance, why rising platform minimums are driving outsourcing, how to focus on one vertical before expanding, and why your homepage may be your least important page.Key takeaways:Predictable ad spend: DRAFT uses landing page conversion rates and CPC benchmarks to forecast campaign performance.Ad platform fragmentation: Rising platform minimums are creating more opportunities for agencies that can manage multiple platforms.Fractional CMO growth: Fractional CMO work is one of DRAFT's fastest growing use cases.Customer acquisition cost matters: Track the cost to acquire customers and aim for at least a 3:1 ROAS.If you are trying to make your ad spend more predictable, build a stronger fractional marketing model, or figure out which vertical to focus on first, tune in to the full episode of ▶️ How to Predict Your Ad Campaign's ROI Before You Spend a Dime with Skip WilsonFind more podcast episodes on our website: anderscpa.com/learn/podcasts/Episode resources:DRAFT Media Partners website: draftmediapartners.comLove our content? Sign up for our newsletter: https://anderscpa.com/learn/Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/QuotesSkip Wilson: "The zombies always win."Skip Wilson: "It's your least important of all your pages."Jody Grunden: "You at least have to have 10% of your annualized revenue in the bank at all times."Skip Wilson began his advertising career at 16 as a copywriter, later moving into web design and entrepreneurship. His work in digital media led him to CNN Special Projects and Clear Channel Radio, where he helped build and expand its digital division before becoming Vice President of Digital Media at iHeartMedia.Skip later founded DRAFT Media Partners, an advertising execution company serving over 100 clients across four locations. A bestselling author and host of The Advertising Podcast, he continues to share practical insights on achieving predictable marketing results and improving business operations. DRAFT has also received recognition at the Innovation in Business MarTech Awards, including "Most Intuitive Software Developer" in 2023 and "Best Marketing Software Developer" this year.Connect with Skip Wilson:LI: https://www.linkedin.com/in/skipwilsonLearn More About DRAFT Media Partners:Website: https://draftmediapartners.com/The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders, the podcast dives into essential financial strategies for scaling creative agencies. For this episode, Tyler Bryant, CPA, Virtual CFO Controller at Anders, fills in as guest host.Website: https://www.buzzsprout.com/2458889FB: https://www.facebook.com/vcfobyandersLI: https://www.linkedin.com/company/vcfobyanders/IG: https://www.instagram.com/vcfobyandersYT: https://www.youtube.com/@vcfobyandersTyler Bryant, CPA, is a Virtual CFO Controller with Anders Virtual CFO. He works directly with creative agency clients as a hands-on financial partner, and this episode marks his debut as a host on the Creative Agency Success Show. Website: https://anderscpa.com/ FB: https://www.facebook.com/vcfobyanders IG: https://www.instagram.com/vcfobyanders/ YT: https://www.youtube.com/@vcfobyandersJody Grunden, CPA, Partner and Virtual CFO Practice Leader at Anders, introduced remote and virtual CFO services to the industry and is a founder-level voice on the show.Website: https://anderscpa.com/FB: https://www.facebook.com/vcfobyandersLI: https://www.linkedin.com/in/jodygrunden/IG: https://www.instagram.com/vcfobyanders/YT: https://www.youtube.com/@vcfobyanders

China Daily Podcast
英语新闻丨CPC leadership sets date for key plenary session

China Daily Podcast

Play Episode Listen Later Sep 22, 2026 3:28


The fifth plenary session of the 20th Central Committee of the Communist Party of China will be held from Oct 26 to 29 in Beijing, according to a decision made on Monday at a meeting of the Political Bureau of the CPC Central Committee.Xi Jinping, general secretary of the CPC Central Committee, presided over the meeting, which studied major issues on strengthening full and rigorous Party self-governance with perseverance.During the meeting, the CPC leadership heard a report on feedback gathered from both within and outside the Party regarding the draft document of the CPC Central Committee's decision on strengthening full and rigorous Party self-governance with perseverance.It was decided that, following revisions based on discussions at this meeting, the draft document would be submitted to the upcoming fifth plenary session of the 20th CPC Central Committee for deliberation.An earlier draft of the decision was circulated among Party members and non-Party figures for comment, drawing broad support from those consulted.The process of soliciting opinions was conducted in a democratic manner, gathering a wide range of insights, according to a statement issued after the meeting.Those who were consulted said that the draft decision realistically summarizes the achievements and experiences of comprehensively and strictly governing the Party in the new era, the statement said.The meeting noted that the document provides an objective assessment of the achievements and experience in advancing full and rigorous Party self-governance in the new era, offers an in-depth analysis of the situation and tasks facing Party building in the present and coming period, and sets out strategic plans for continuing to advance full and rigorous Party self-governance.The document reflects the historical initiative of the CPC Central Committee, with Comrade Xi Jinping at its core, to strengthen both the Party and the nation, and holds practical and long-term guiding importance for advancing Party building in the new era, and for uniting and leading people of all ethnic groups across the country to comprehensively promote the construction of a strong nation and the great cause of national rejuvenation through Chinese modernization, the meeting said.The meeting stressed that it is imperative to uphold the Party's overall leadership and the centralized, unified leadership of the CPC Central Committee, and focus on enhancing the Party's long-term governance capacity, maintaining the Party's advanced nature and integrity, and preserving the close ties between the Party and the people.The meeting highlighted the need to fully recognize the significance and urgency of unswervingly advancing full and rigorous Party self-governance, adopting higher standards and taking more concrete measures to address the prominent issues facing Party building while consolidating and building on the sound political environment fostered through the Party's self-governance.

DMEXCO Podcast powered by RMS
Dave Dugan from OpenAI on ChatGPT Ads and Reinventing Digital Advertising

DMEXCO Podcast powered by RMS

Play Episode Listen Later Sep 22, 2026 45:41


In this episode of the DMEXCO Podcast, host Verena Gründel speaks with Dave Dugan, Head of Global Ads Solutions at OpenAI, about building an advertising platform for ChatGPT and launching it across Europe.Dave explains how ChatGPT advertising differs from traditional search and social media. Instead of scrolling or entering a few keywords, users describe their needs, constraints and intentions in detailed conversations. This context enables brands to offer relevant recommendations at moments when people are researching, comparing products or preparing to make a decision.At the heart of OpenAI's approach are three principles: conversational privacy, answer independence, and user choice and control. Dave discusses how organic answers remain separate from clearly labeled advertising, why conversational information is not shared with advertisers and how OpenAI measures user acceptance.The conversation also covers campaign strategy, contextual creative, CPM and CPC models, conversion signals, catalog integrations and the role of ChatGPT in the marketing funnel. Dave reveals why B2B and SaaS have emerged as particularly successful categories and shares a case in which ChatGPT delivered a lower cost per signup than paid search and paid social. Further information: Everything about the ads launch in Europe Advertising in ChatGPT OpenAI for business See Dave Dugan live at DMEXCO 2026:· September 23, 4:10 PM to 4:30 PMCenter Stage, Hall 6„Beyond Attention: Building the Future of Intelligent Advertising“ with Dave Dugan and Ulrich Klenke (Chief Brand Officer, Deutsche Telekom)· September 24, 11:20 AM to 11:40 AMInnovation Stage, Hall 8„Measuring the Next Era of Marketing: A Fireside Chat with OpenAI and AppsFlyer“ with Dave Dugan and Alexia Nakad (General Manager EMEA West, Apps Flyer) No ticket yet? We got you covered: https://dmexco.com/tickets/

Central Presbyterian Church NYC - Sermons
The World God Is Making: What are we waiting for?

Central Presbyterian Church NYC - Sermons

Play Episode Listen Later Sep 20, 2026


sermon hymns cpc christian music folk music jason harris central presbyterian church sethward doug webster amber ward
Jornal da USP
Cultura na USP #140: Ações e atividades do Centro de Preservação Cultural — Casa de Dona Yayá

Jornal da USP

Play Episode Listen Later Sep 17, 2026 60:30


Saiba mais sobre a programação, projetos e o programa de educação patrimonial do CPC no bairro do Bixiga

What in the Weather?
9/17/26 - Iowa El Niño Outlook

What in the Weather?

Play Episode Listen Later Sep 17, 2026 36:21


00:00:42 — Iowa weather history for September 17: a dramatic 1912 transition from record late-season heat to early snow and flurries. 00:01:17 — Weather trivia: How does Des Moines precipitation from September 1–14 rank historically? 00:02:22 — Near-term Iowa forecast: continued chances for rain and thunderstorms through Monday, with the heaviest potential rainfall in northeastern Iowa and a marginal severe-weather risk from southwest into central Iowa Friday night into Saturday. 00:03:44 — CPC 8- to 14-day outlook: warmer-than-normal temperatures favored statewide, with mixed precipitation signals across Iowa. 00:05:01 — October outlook: slightly increased odds of above-normal temperatures in Iowa, while precipitation has equal chances of being above, near, or below normal. 00:06:17 — Why the October precipitation outlook shows a wetter signal to Iowa's southwest, and why drought-stricken neighboring states could welcome that moisture. 00:07:30 — Three-month outlook for October through December: warmer conditions favored, with equal precipitation chances in eastern Iowa and a slightly wetter signal in western Iowa. 00:07:58 — El Niño update and Iowa winter implications: how current Pacific sea-surface temperature anomalies compare with historic strong El Niño events. 00:10:18 — Choosing El Niño analog years: why more recent strong events may be more relevant than older events when accounting for a warmer modern climate. 00:12:38 — Classic El Niño precipitation pattern, jet-stream placement, and the potential for wet conditions extending from the Gulf states into the Midwest. 00:13:17 — Winter weather under strong El Niño: a generally warmer signal, but potential for late-January and February cold-air outbreaks, episodic snowstorms, rain, and mixed-precipitation events. 00:15:32 — Other climate drivers beyond El Niño, including the Madden-Julian Oscillation and Pacific Decadal Oscillation, and uncertainty about ocean-atmosphere coupling and a possible later La Niña transition. 00:16:31 — What "episodic snowfall" means in practice: sharp swings between periods of frigid weather, snow potential, and much warmer conditions. 00:17:53 — How Iowa's currently wet soils affect local weather versus how large winter synoptic-scale systems obtain and transport moisture. 00:19:58 — Past week's headline: exceptionally wet conditions across southwest and central Iowa, despite temperatures generally remaining near normal. 00:21:11 — Dense fog, recent high-wind reports, and how recent temperatures compared with normal across the state. 00:21:53 — Weekly Iowa weather extremes: warmest and coldest observations, plus wettest and driest locations and discussion of CoCoRaHS rainfall reports. 00:25:12 — Specialty-crop impacts of prolonged wet weather: bacterial soft rot in carrots and other root vegetables, raised beds, harvest sanitation, and protecting storage crops. 00:28:31 — Forked carrots: possible causes, marketability, and the history and potential use of baby-carrot processing. 00:29:30 — Black rot in brassica crops: identifying affected cabbage, avoiding storage losses, preventing harvest-tool spread, and sanitizing knives. 00:31:07 — Managing muddy harvested crops, sanitizing wash water, and deciding whether to wash crops before storage. 00:31:50 — Fieldwork and fall planting: garlic planting windows, turfgrass reseeding on damaged field edges, and fall weather considerations. 00:32:46 — Upcoming events: registration for the November 11 high tunnel short course and the September 26 Horticulture Research Station event in Ames. 00:33:55 — Trivia answer 00:34:51 — Historical context for Des Moines precipitation records, including June 1881 as the city's wettest calendar month. 00:35:12 — Closing reflection on historical weather extremes, forecasting, weather-related stress, and the value of discussing mental health. podcast summary generated using perplexity.ai

Paint The Medical Picture Podcast
Newsworthy OIG Work Plan for August 2026, Trusty Tip on DMEPOS Prior Auth, and Thomas Kinkade's Spark

Paint The Medical Picture Podcast

Play Episode Listen Later Sep 16, 2026 13:36


Welcome to the Paint The Medical Picture Podcast, created and hosted by Sonal Patel, BA, CPMA, CPC, CMC, ICD-10-CM.Thanks to all of you for making this a Top Medical Billing & Coding Podcast for 6 Years on Feedspot. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sonal's 18th Season starts up and Episode 14 features a Newsworthy update on the OIG Work Plan for August 2026.Sonal's Trusty Tip focuses on new prior auth requirements for certain DMEPOS suppliers.Spark inspires us all to reflect on balance based on the inspirational words of Thomas Kinkade.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Paint The Medical Picture Podcast now on:Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6hcJAHHrqNLo9UmKtqRP3X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/paint-the-medical-picture-podcast/id153044217⁠7⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://music.amazon.com/podcasts/bc6146d7-3d30-4b73-ae7f-d77d6046fe6a/paint-the-medical-picture-podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Paint The Medical Picture Podcast on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCzNUxmYdIU_U8I5hP91Kk7A⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Sonal on LinkedIn:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/sonapate/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠And checkout the website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://paintthemedicalpicturepodcast.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you'd like to be a sponsor of the Paint The Medical Picture Podcast series, please contact Sonal directly for pricing: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PaintTheMedicalPicturePodcast@gmail.com⁠⁠

Sharp China with Bill Bishop
(Preview) The Limited Potential for a Pacing Deal; MSS on PRC AI Risks; Distillation and Data Security; The Party's Approach to Social Media

Sharp China with Bill Bishop

Play Episode Listen Later Sep 16, 2026 13:27


On today's show Andrew and Bill look at several dimensions of the PRC's approach to AI. First: The various reasons a push for an agreement with U.S. labs to “pace” AI development is unlikely to bear fruit and the history of the CPC's approach to control over technology. Then: The head of the MSS offers a view into CPC concerns around political security risks and data risks, while Anthropic CEO Dario Amodei proposes a misguided framework for forcing Chinese compliance with a slowdown agreement. From there: The U.S. reiterates its complaints about Chinese companies conducting “industrial-scale” distillation of U.S. AI models, while Anthropic suggests sensitive PRC data was shared with Claude. At the end: A law broadening exit bans goes live, the New York Times reports Chinese social media “getting dark,” while the Wall Street Journal highlights an influencer scandal captivating netizens.

Eternally Amy - A Sober Mom of Eight's Journey from Jail to Joy

How do we handle mental health crises in mothers? Amy dives into the complex and heart-wrenching Lindsay Clancy trial. She shares her insights on postpartum psychosis, mental health struggles, and the dire need for systemic change in how we support mothers. KEY TAKEAWAYSPostpartum psychosis differs significantly from depression — it includes severe disconnection from reality.Lindsay Clancy's case highlights flaws in mental health support systems.Patrick Clancy's continued support underscores the importance of understanding mental illness. About Eternally AmyHosted by Amy Liz Harrison, the Eternally Amy Podcast dives into the messy, meaningful, and often unspoken parts of life. From addiction and recovery to anxiety, ADHD, motherhood, and identity shifts, Amy brings honesty, humor, and lived experience to every episode. Whether you're sober, sober curious, or just trying to figure things out, you'll find something here that resonates.About the HostAmy Liz Harrison, MA, CPC, CLC is a bestselling author, publishing consultant, podcast host, and sober mom of eight. She is the author of the Eternally series, including Eternally Expecting and Eternally Awkward, and the Kiss Your Brain children's book series. Amy is the Founder and CEO of A-Team Press and a contributing writer for The Sober Curator. Sober since 2011-era chaos gave way to clarity, she writes and speaks at the intersection of sobriety, mental health, and identity.Connect with AmyWebsite: https://www.amylizharrison.comInstagram: https://www.instagram.com/amylizharrison/ Facebook: https://www.facebook.com/amylizharrisonLinkedIn: https://www.linkedin.com/in/amylizharrison/ YouTube: https://www.youtube.com/@AmyLizHarrison TikTok: https://www.tiktok.com/@amylizharrisonListen + SubscribeApple Podcasts: https://podcasts.apple.com/us/podcast/eternally-amy/id1620477794Spotify: https://open.spotify.com/show/1Hjp3uFDmCb36XxDj6deo5Eternally Amy is also featured in Recovery Podcastland on The Sober Curator: https://thesobercurator.com/recovery-podcastland-network/eternally-amy/CreditsProduction by Podcast Impact Studios https://podcastimpactstudio.com/ Branding + Marketing managed by Magnetic Media Labs https://magneticmedialabs.com/

Central Presbyterian Church NYC - Sermons
The World God Is Making: What is the point of church?

Central Presbyterian Church NYC - Sermons

Play Episode Listen Later Sep 13, 2026


What is the point of church? It’s easy to reduce it to worship, community, teaching, or programs, but Paul offers a far bigger vision: the church is part of God’s cosmic plan to unite all things in Christ and make his coming kingdom visible here and now. In a fractured world, the church is called to become a living preview of a future where every barrier is broken down and every division is healed. Liten to this sermon as Jason Harris explores the astonishing purpose of the church and what it means for us to become a visible expression of the world God is making in Jesus Christ. ________ Sign up for Central’s newsletters here. Visit us on our website to learn more. Follow us on Instagram, YouTube, and Facebook.

god jesus christ church sermon hymns cpc christian music folk music liten jason harris central presbyterian church sethward doug webster amber ward
CANADALAND
Canada's Right-Wing Meme War

CANADALAND

Play Episode Listen Later Sep 11, 2026 31:57


A trend of “Blame Canada” memes is causing a schism amongst conservatives. Far-right conservative influencers are gleefully amplifying MAGA-style messaging around Carney and Canada, while more moderate conservative voices are calling them “traitorous.” Under Pierre Poilievre, the CPC embraced right-wing influencers, offering them “content creator” passes and access to events, but now they're trying to distance themselves.Is the turf war between establishment conservatives and edgy memelords overblown? Harrison Lowman of the Hub joins Julian Abraham to explore the AI slop that is dividing conservatives in Canada. Host: Julian AbrahamCredits: James Nicholson (Producer), Tristan Capacchione (Senior Production Supervisor), Caleb Thompson (Mixing and Mastering), Jesse Brown (Editor)Guest: Harrison LowmanPhoto: Donald Trump Truth Social Post (likely generated by A.I.)Further reading: Ben Woodfinden: 'Blame Canada' conservatives are no better than woke statue topplers - National PostThe Conservative civil war has only just begun | Canada's National ObserverRichard Warnica: Canada's conservatives have a problem with reality - Toronto StarMarc Nixon on X: "Mark Carney THROWN into Lake America

The AAPC Podcast
AI, Career Growth and New Opportunities for Medical Coders | AAPC Social Hour

The AAPC Podcast

Play Episode Listen Later Sep 11, 2026 57:01


What does the future of medical coding look like as artificial intelligence continues to transform healthcare?In this episode of AAPC Social Hour, Alex talks with AAPC leaders and healthcare professionals about AI, career development, hands-on opportunities for newly certified coders, and the evolving role of coding professionals in healthcare.In this episode:AI in healthcare and medical coding: Learn how AI is changing revenue cycle management and why human oversight and coding expertise remain essential.AI Innovation Exchange: Get a preview of AAPC's one-day AI-focused event on November 12, featuring professionals who are actively using AI in their workflows.CPCA externship opportunities in Texas: Learn about AAPC's partnership with the Texas Association of Community Health Centers and opportunities for newly certified CPCAs to gain real-world experience.Career growth for coders: Hear LeAndrea Mack's inspiring journey from medical assistant to medical coder, payment integrity auditor, compliance professional and healthcare data strategist.Passing the CPC exam: LeAndrea shares what she learned after failing her first attempt and the strategies that helped her succeed.The importance of networking: Discover how professional connections, continuing education and AAPC programs can help you advance your career.The future of auditing: Get a preview of LeAndrea's upcoming conference session focused on analyzing claims, documentation and what auditors look for.Whether you are a new coder, CPCA, experienced coding professional, auditor, CDI professional or healthcare leader, this episode offers practical insights and encouragement for navigating the future of healthcare.Topics covered: Medical Coding, AI in Healthcare, Revenue Cycle Management, CPCA Careers, Medical Auditing, Payment Integrity, CDI, Career Development, Healthcare Data and AAPC

AM/PM Podcast
#553 - Live Shopping Doubles! & Amazon Changes Seller Insurance Requirements | Weekly Buzz 9/10/26

AM/PM Podcast

Play Episode Listen Later Sep 10, 2026 17:55


US livestream shopping surges, Amazon updates seller insurance rules, and Helium 10 launches powerful new MCP tools for Walmart, ads, keyword research, and more. We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot https://www.cnbc.com/2026/09/01/tiktok-whatnot-livestream-shopping.html   New Commercial Liability Insurance Requirements effective November 2, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOVI1Q0hRUUNWSlc5VjNE   Your Account Health Rating now rewards great customer service https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUzJDVzlXWjM0NTJDVVpY   Prime Big Deal Days deals deadline extended https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN1dWUE5RN0dBSkUzTkNF   New Amazon MCP Features Helium 10's Amazon MCP now analyzes ad budget usage, reveals Frequently Bought Together history, tracks CPC bids, Search Frequency Rank, and keyword sales trends, and lets sellers activate Alerts across multiple SKUs at once—all through Claude or ChatGPT.   Create Amazon coupons faster with fewer steps https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVFZOODhGUEM1VktETkw5 TikTok Shop opens cross-border sales between EU and UK https://ecommercenews.eu/tiktok-shop-opens-cross-border-sales-between-eu-and-uk/   (Timestamps) -  In episode 553 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:44 - Is Live Shopping Finally Taking Off? 02:44 - New Amazon Insurance Requirements 04:47 - Walmart and Ads Updates 07:15 - Amazon Account Health Update 08:43 - How to do Keyword Research On Amazon Website 10:52 - Prime Big Deal Day Deadlines Extended 11:23 - New Amazon MCP Features 15:39 - Amazon Coupon Creation Simplification 16:40 - TikTok Shop UK Update

The ACDIS Podcast: Talking CDI
2026 CDI Week preview: The state of query compliance, provider engagement

The ACDIS Podcast: Talking CDI

Play Episode Listen Later Sep 9, 2026 34:10


Today's guests are Rachel Coon, CVBA, CRC, CCDS-O, CRC, CCS-P, CPC, CPMA, CPPM, CPC-I, CEMC, risk adjustment director at Summit Medical Group in Knoxville, Tennessee, and Elisa Sninchak, MBA, M.eD, BSN, RN, CCDS, CDIP, CCS, senior director, clinical documentation excellence, at Novant Health in North and South Carolina. Our intro and outro music for the ACDIS Podcast is “medianoche” by Dee Yan-Kay and our ad music is “Take Me Higher” by Jahzzar, both obtained from the Free Music Archive. Have questions about today's show or ideas for a future episode? Contact the ACDIS team at info@acdis.org. Want to submit a question for a future "listener questions" episode? Fill out this brief form!  CEU info: Each ACDIS Podcast episode offers 0.5 ACDIS CEU which can be used toward recertifying your CCDS or CCDS-O credential for those who listen to the show in the first four days from the time of publication. To receive your 0.5 CEU, go to the show page on acdis.org, by clicking on the “ACDIS Podcast” link located under the “Free Resources” tab. To take the evaluation, click the most recent episode from the list on the podcast homepage, view the podcast recording at the bottom of that show page, and click the live link at the very end after the music has ended. Your certificate will be automatically emailed to you upon submitting the brief evaluation. (Note: If you are listening via a podcast app, click this link to go directly to the show page on acdis.org: https://acdis.org/acdis-podcast/2026-cdi-week-preview-state-query-compliance-provider-engagement) Note: To ensure your certificate reaches you and does not get trapped in your organization's spam filters, please use a personal email address when completing the CEU evaluation form. The cut-off for today's episode CEU is Sunday, September 13, at 11:00 p.m. Eastern. After that point, the CEU period will close, and you will not be eligible for the 0.5 CEU for this week's episode. Today's sponsor: Today's show is brought to you by AI in CDI: Foundational Concepts and Practical Applications, a new online learning course available from HCPro and ACDIS. Click here to learn more: https://bit.ly/4qWYGz4 ACDIS update: Find all the information about CDI Week 2026, happening September 14-18, including our Coat of Arms contest! (https://bit.ly/4xJd5Sa) Download the 2026 CDI Week poster! (https://bit.ly/4coUSAD) Download activity suggestions from the 2026 Furthering Education Committee! (https://bit.ly/3SSlS4K)   Register for the free CDI Week webinar, offering 1.5 ACDIS CEU, on September 17! (https://bit.ly/4gK8E1X)

Growing Ecommerce – The Retail Growth Podcast
Everyone Raised Their tROAS 12% — Most of Them Shouldn't Have

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Sep 8, 2026 29:59 Transcription Available


Google's August 17 bidding update didn't move CPCs. It moved advertiser behaviour — and most of the market reacted to a change that never touched them.The update removed the conservative buffer that artificially lowered bids on campaigns limited by budget. Those campaigns had been quietly over-delivering efficiency for years by picking up cheap, high-value clicks. Google's position: performance now trends toward the target you actually set, over one to two conversion cycles.Mike Ryan pulled the first data across smec's managed accounts. CPCs have not moved in any notable way — anyone showing you day-after impact is showing you noise. Nobody opened their budgets either; the share of campaigns flagged as limited by budget stayed flat. Instead, advertisers raised their targets: the median tROAS in affected campaigns moved 4% the week before the change and 12% the week of it.Then it gets strange. Campaigns that were never limited by budget — 75 to 85% of the population, and an enormous share of total spend — raised their targets by a median of 9%. No tool prompted them. No exposure. They tightened out of fear. Spend fell roughly 10% that week.Which is where the opportunity sits. If a large share of the auction has gone defensive for no reason, the slack is available to whoever doesn't follow. Full data drops mid-to-late September.Key Takeaways- Google isn't raising your CPCs — it stopped artificially lowering your bids on budget-limited campaigns.- No notable CPC movement yet, and conversion data is still too green to read.- Advertisers chose targets over budget: median tROAS up 12% in affected campaigns, while the limited-by-budget share stayed flat.- Campaigns that were never affected raised targets 9% anyway. A fear reaction, not a strategy.- Market spend fell around 10% that week — the opposite of what the change was designed to achieve.- If your campaigns aren't limited by budget, hold your targets or push harder. Expect the window to close going into Q4.Resources & Links- Mike Ryan on LinkedIn: https://www.linkedin.com/in/mikeryanretail/- Chris Scharmueller on LinkedIn: https://www.linkedin.com/in/christian-scharm%C3%BCller/- smec Campaign Orchestrator: https://smarter-ecommerce.com/en/platform/About Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

Central Presbyterian Church NYC - Sermons
Questions for Jesus: "What about this man?"

Central Presbyterian Church NYC - Sermons

Play Episode Listen Later Sep 6, 2026


It’s easy to measure our lives against other people's and wonder why their path seems easier, fuller, or more rewarding than our own. Peter’s question, “What about this man?” exposes the envy and comparison that can quietly steal our joy and distract us from the unique story God is writing in each of our lives. Listen to this sermon as Andrew Smith explores how Jesus frees us from comparison by calling us to stop looking over our shoulders, live out our own story, and simply follow him. ________ Sign up for Central’s newsletters here. Visit us on our website to learn more. Follow us on Instagram, YouTube, and Facebook.

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The D Shift
Don't Wait Until Divorce Is Over to Start Creating What Comes Next

The D Shift

Play Episode Listen Later Sep 3, 2026 28:57


It is easy to approach divorce with one goal in mind: just get through it and let everything else go for the time being. Deal with the legal issues, make the financial decisions, manage the conflict, and worry about rebuilding your life once everything is finally over.But what if you didn't have to wait, and it actually serves you to start working on the next chapter of your life now?In this episode, Mardi Winder talks with love and relationship coach Lori Bryant Woolridge and psychologist and wellness coach Lauren Yellen Weinberg, creators of Your FAB Divorce, about approaching divorce as both an ending and an opportunity to begin discovering who you want to become.Lori and Lauren share why they believe emotional work belongs alongside the practical realities of divorce, particularly for women leaving long marriages who may have spent decades defining themselves through their roles as wives, mothers, partners, and caregivers. Rather than simply surviving the process, they encourage women to begin developing greater self-trust, understanding their emotions, and creating a vision for what they want their lives to look like on the other side.Questions We ConsiderQ: Why isn't focusing only on the legal and financial side of divorce enough?A: Those decisions certainly need attention, but Lori and Lauren believe ignoring the emotional side can leave you reaching the end of the divorce without knowing what comes next. Mardi describes this as the “post-divorce void,” when the battle is finally over but the sense of purpose, direction, and identity may not automatically return.Q: What happens when you've spent decades defining yourself through other people?A: Divorce can expose just how much of your identity has been connected to being a spouse, parent, caregiver, or part of a couple. Lori and Lauren encourage women to use the transition to explore who they are outside those roles and what they want for themselves going forward.Q: How can you keep fear and anger from driving the divorce?A: Lori shares the FAB approach: Focus on the present and what matters to you, Accept the realities you cannot control, and remain Bendable when circumstances change. The goal is to stay committed to your larger vision while remaining flexible about how you get there.Q: Why is self-trust so important during a major transition?A: Lauren explains that uncertainty becomes easier to navigate when you trust yourself to make decisions, adapt when circumstances change, and figure things out as you move forward. That self-trust can become part of the foundation for whatever comes next.Q: What if divorce could be more than something you simply survive?A: Lori and Lauren invite women to consider divorce as a transition that can also create space for growth, greater self-awareness, and a new understanding of who they want to become. Their message isn't about pretending divorce is easy. It is about recognizing that the process does not have to put the rest of your life on hold.About the Guests:Lori Bryant Woolridge, CPC, CSC, PCC. Love and Relationship Coach: Certified by the International Coach Federation (ICF), Lori has been coaching and creating personal growth curriculum for nearly 20 years. Lauren Yellin Weinberg, MS, NBC-HWC, Female Power and Wellbeing Coach.Lauren is a National Board Certified Health and Wellness Coach, and a Certified Happiness Coach, with a background as a psychologist and family therapist. Together, Lori and Lauren are the co-creators of Freedom to Flourish, providing self-paced programs, including Your F.A.B. Divorce, group support, and individual coaching designed to help women heal while they deal with the emotional chaos of divorce and prepare to flourish in their freedom.For Lauren and Lori's gift:The Divorce Survival Toolkit https://lp.constantcontactpages.com/sl/L0aBqrUTo connect with the FAB Divorce team:Website: https://www.freedom-toflourish.com/About the HostMardi Winder is a Strategic Divorce Consultant and High-Conflict Divorce Coach who helps high-achieving individuals navigate divorce with clarity, confidence, and control. Drawing on more than 30 years of experience in mediation, divorce coaching and conflict resolution, she supports clients in making smart decisions while reducing emotional and financial fallout, particularly in high-conflict, high-asset and complex divorces. Mardi is the founder of Positive Communication Systems, LLC, and the Strategic Divorce Directory, LLC.For Mardi's gift: The Resilience Building Blueprint: A 28-Day Journey To A Stronger You https://www.divorcecoach4women.com/rbbConnect with Mardi on Social Media:Facebook - https://www.facebook.com/Divorcecoach4womenLinkedIn: https://www.linkedin.com/in/mardiwinder/Instagram: https://www.instagram.com/divorcecoach4women/YouTube: https://www.youtube.com/@divorcecoach4womenThanks for Listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have feedback or questions about this episode? Leave a comment in the section below!Subscribe to the PodcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts. You can also subscribe in your favorite podcast app.Leave an Apple Podcast ReviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Ecomm Breakthrough
Throwback: How Can E-Commerce Sellers Boost Repeat Purchases and Maximize Profitability?

Ecomm Breakthrough

Play Episode Listen Later Sep 2, 2026 15:41


In this episode, host Josh interviews Jeff Campbell, a digital marketing expert and co-founder of AI Commerce. They discuss effective strategies for e-commerce sellers on platforms like Amazon and Walmart, focusing on increasing repeat purchases, leveraging first-party data, and tracking key metrics such as ROAS, CPC, and customer lifetime value. Jeff emphasizes the importance of consistent data analysis, understanding break-even points, and balancing efficiency with growth. He shares practical examples and actionable tips for optimizing advertising spend and expanding sales channels, providing valuable insights for both new and experienced e-commerce entrepreneurs.Chapters:Introduction to Jeff Campbell and AI Commerce (00:00:00)Josh introduces Jeff Campbell, his background, and AI Commerce's focus on e-commerce marketplaces.Strategies to Increase Repeat Purchases (00:00:32)Jeff discusses the importance of first-party data, email collection, and retargeting to drive repeat sales.Key Metrics and KPIs for E-commerce Sellers (00:02:49)Discussion on tracking impressions, clicks, CPC, CPO, customer acquisition cost, LTV, and the relationship between paid and organic sales.Tools and Frequency for Data Tracking (00:04:26)Jeff recommends using Excel or dashboards, and emphasizes daily tracking with monthly/quarterly insights.Competitive Strategies and Market Trends (00:05:26)Explains aggressive spending strategies, increased competition, and the need to monitor KPIs closely.Balancing Volume and Efficiency Metrics (00:06:17)Jeff highlights the importance of balancing sales volume and efficiency (Roas), and avoiding analysis paralysis.Identifying the Two Most Important Metrics (00:07:17)Focus on breakeven Roas and sales volume as the primary metrics for most sellers.Importance of Long-Term Data Trends (00:07:58)Josh and Jeff discuss not overreacting to short-term data, but focusing on monthly and quarterly trends.Case Study: Food Brand and Revenue Formula (00:09:05)Jeff shares a food brand example, explaining the revenue formula: traffic x AOV x conversion rate.Optimizing Traffic Sources and Channel Diversification (00:10:23)Describes switching to Walmart for cheaper CPCs and the impact on overall revenue.Using Data for Dayparting and Efficiency (00:11:31)Jeff explains using conversion and CPC data by hour/day to optimize ad spend and efficiency.Three Actionable Takeaways for E-commerce Sellers (00:12:32)Josh summarizes: know your numbers, review metrics monthly/quarterly, and expand channels only after mastering the basics.Closing and Contact Information (00:15:23)Jeff shares how listeners can contact him and learn more about AI Commerce.Links and Mentions:Tools and Websites  "AI Commerce": "00:00:31"  "Excel": "00:04:26"  "Google Sheets": "00:04:26"  Key Concepts and Metrics  "First Party Data": "00:01:14"  "Cost Per Order (CPO)": "00:03:22"  "Return on Ad Spend (ROAS)": "00:04:26"  "Average Order Value (AOV)": "00:10:23"  "Conversion Rate": "00:10:23"Transcript:Josh 00:00:00  Now. I'm super excited to introduce you all to Jeff Campbell. Jeff is a digital marketing veteran and e-commerce entrepreneur and professor at Wake Forest University. His strategic vision and operational approach have led multiple successful business acquisitions and exits. Jeff currently leads AI Commerce, a global digital agency focused on marketplaces and e-commerce, which he co-founded in 2020. So with that introduction, welcome to the show, Jeff.Jeff 00:00:31  Thanks for having me, Josh. I'm excited.Josh 00:00:32  What is there anything that you've done with your agency or with previous experience to really start turning a business that the average order for? I guess the average number of orders per customer, instead of it being one, you start increasing it to 2 to 3 because that's where you start to get this flywheel of, all right, I can spend I could even spend more to acquire this customer that it's not even break even. I'm losing money on the front end, but I make it up in the long in the long run. So are there any strategies or advice you would share to our listeners in order to help get those second, third, fourth sales and repeat purchases?Jeff 00:01:14  Yeah, I can't stress enough how important first party data is, specifically email addresses.Jeff 00:01:19  So if you can get them to your website to somehow register a product or an, you know, there's some rules with Amazon, you know how how you can get information, what you can stick in the box, etc. but, figure that out because I think that first party data is going to be so crucial for brand owners in the future for targeting as as privacy laws will hopefully come out soon. And, and, and the data sharing of of the platforms are probably going to stay heavily with the platform. So, here and now, rant over about one p data. You know, Amazon and most of these platforms have some sort of retargeting, right. So if you know that you're you're hawking air filters and they go out every three months and you need a replacement. Use your email database if you have it, use some of the the first party data of your platforms. Be it Amazon or Walmart. A lot of that does take some DSP work, which comes with a higher price tag. But retargeting is one strong, strong way to to remind people about the previous purchase and time to to repurchase.Jeff 00:02:24  I think that's probably the big one. Again, the email relationship and again, having first party data to be able to do that and then from there create and lookalike models. Right. So understanding the behaviors of those folks and starting to target people, to make maybe their first purchase because they look a lot, a lot like or they act and behave like, past purchasers of yours too. Works really well for that initial. And then you can retarget them as well.Josh 00:02:49  Yeah, it makes great sense. I love that now, Jeff. I would love to dive in further into these profitability or just overall metrics that people should be tracking that become those mile markers that lead to scale. And let's dive deep into what each of those, you know, metrics mean and how, you know, let's say take an an Amazon e-commerce seller today, how they should be tracking them now, and maybe some of the tools they should be using to make sure that they're setting up the correct foundation.Jeff 00:03:20  Sure, sure.Jeff 00:03:22  so, you know, I, I'd really look at making sure you are tracking the standard, you know, impressions, clicks, click through rate, you know, cost, CPC, etc.. we always want to look at that variability as CPC. That's really important. some, some of the other ones, the new to brand metrics where you can get them, the cost per orders and kind of go into that customer acquisition cost and LTV. so CPO cost per order is, is important. and then as we as we know, especially with Amazon and some of the other marketplaces are starting to do this. The reliance and relationship between paid and organic. The more you pay to get some keyword wins, the more you're going to see yourself organic. So you have to compile some of those sales from both paid and organic channels against the cost of the advertising, because there is a relationship there. So looking at that total Roas or that total ACOs or tacos, as the hungry people like to say is important as well.Jeff 00:04...

Becker’s Healthcare Podcast
Shannon Cameron on AI, Analytics and the Future of Revenue Cycle Leadership

Becker’s Healthcare Podcast

Play Episode Listen Later Sep 2, 2026 16:18 Transcription Available


In this episode, Shannon Cameron, MBA, MHIIM, CPC, Chief Operating Officer, Anesthesia Financial Solutions, LLC, discusses how AI, automation and advanced analytics are reshaping revenue cycle operations, from denials and prior authorization to reimbursement and payment accuracy. She also shares lessons on governance, workforce evolution and leading effectively across complex healthcare organizations.

Paint The Medical Picture Podcast
Newsworthy CPT® Appendix S, Trusty Tip on E/M, and Thomas Merton's Spark

Paint The Medical Picture Podcast

Play Episode Listen Later Sep 2, 2026 19:54


Welcome to the Paint The Medical Picture Podcast, created and hosted by Sonal Patel, BA, CPMA, CPC, CMC, ICD-10-CM.Thanks to all of you for making this a Top Medical Billing & Coding Podcast for 6 years on Feedspot.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sonal's 18th Season starts up and Episode 13 features clarifications made to Appendix S in Newsworthy.Sonal's Trusty Tip features documentation risks in prescription drug management in E/M services.Spark inspires us all to reflect on balance based on the inspirational words of Thomas Merton.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Paint The Medical Picture Podcast now on:Spotify:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6hcJAHHrqNLo9UmKtqRP3X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/paint-the-medical-picture-podcast/id153044217⁠7⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://music.amazon.com/podcasts/bc6146d7-3d30-4b73-ae7f-d77d6046fe6a/paint-the-medical-picture-podcas⁠t⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Paint The Medical Picture Podcast on YouTube:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCzNUxmYdIU_U8I5hP91Kk7A⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Sonal on LinkedIn:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/sonapate/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠And checkout the website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://paintthemedicalpicturepodcast.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you'd like to be a sponsor of the Paint The Medical Picture Podcast series, please contact Sonal directly for pricing:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PaintTheMedicalPicturePodcast@gmail.com⁠

Becker’s Women’s Leadership
Shannon Cameron on AI, Analytics and the Future of Revenue Cycle Leadership

Becker’s Women’s Leadership

Play Episode Listen Later Sep 2, 2026 16:18 Transcription Available


In this episode, Shannon Cameron, MBA, MHIIM, CPC, Chief Operating Officer, Anesthesia Financial Solutions, LLC, discusses how AI, automation and advanced analytics are reshaping revenue cycle operations, from denials and prior authorization to reimbursement and payment accuracy. She also shares lessons on governance, workforce evolution and leading effectively across complex healthcare organizations.

rePROs Fight Back
North Carolina Has Over 6 CPCs for Every Abortion Clinic

rePROs Fight Back

Play Episode Listen Later Sep 1, 2026 44:25 Transcription Available


Crisis pregnancy centers (CPCs) are unregulated storefronts that exist as a way of pushing out anti-abortion misinformation and blocking people's access to care through deception, shame, delay, and intimidation. Tara Romano, Executive Director of Pro-Choice North Carolina, talks to us about North Carolina's CPC landscape.The term "crisis pregnancy center" refers to anti-abortion facilities that mislead, confuse, delay, misinform, and purposefully re-direct pregnant people looking for education and services, including abortion care. North Carolina has 16 abortion clinics and approximately 100 CPCs, which are typically clustered around college campuses. CPCs in the state began receiving money from the sale of “Choose Life” license plates and $350,000 from general funds in 2013. By 2023, the number was closer to $20 million. Because these are not medical centers, they do not have medical restrictions or medical privacy restrictions. Map photo citation: Swartzendruber A and Lambert D. Crisis Pregnancy Center Map. https://www.cpcmap.com. August 17, 2026. Accessed: August 24, 2026.For more information, check out When Science Finds a Way: https://wellcome.org/insights/podcastSupport the showFollow Us on Social: Twitter: @rePROsFightBack Instagram: @reprosfbFacebook: rePROs Fight Back Bluesky: @reprosfightback.bsky.socialBuy rePROs Merch: Bonfire store Email us: jennie@reprosfightback.comRate and Review on Apple PodcastThanks for listening & keep fighting back!

Eternally Amy - A Sober Mom of Eight's Journey from Jail to Joy
Emotional Sobriety in the Writing Process

Eternally Amy - A Sober Mom of Eight's Journey from Jail to Joy

Play Episode Listen Later Sep 1, 2026 45:29


What obstacles can arise when sharing your vulnerable story with the world? Amy Liz Harrison opens up about the emotional challenges and unexpected hurdles of writing her memoir during a challenging time in her life. She discusses the difficulties faced with her publisher, the impact of ADHD and rejection sensitivity, and how these experiences have shaped her writing journey. KEY TAKEAWAYSNavigating publisher expectations and the impacts of poor communication.The unique challenges of writing with late-diagnosed ADHD and rejection sensitivity.The importance of embracing your vulnerabilities and using them to grow as a writer. If this conversation reminded you to slow down and breathe, share it with a friend who needs that same permission. Then subscribe to Eternally Amy for more truth-telling, laughter, and light.Eternally Amy is hosted by Amy Liz Harrison, author, memoir coach, sober mom of eight, and spiritual storyteller. Join her bi-weekly for honest conversations about recovery, motherhood, and meaning.Visit amylizharrison.com for books, coaching, and resources.About Eternally AmyHosted by Amy Liz Harrison, the Eternally Amy Podcast dives into the messy, meaningful, and often unspoken parts of life. From addiction and recovery to anxiety, ADHD, motherhood, and identity shifts, Amy brings honesty, humor, and lived experience to every episode. Whether you're sober, sober curious, or just trying to figure things out, you'll find something here that resonates.About the HostAmy Liz Harrison, MA, CPC, CLC is a bestselling author, publishing consultant, podcast host, and sober mom of eight. She is the author of the Eternally series, including Eternally Expecting and Eternally Awkward, and the Kiss Your Brain children's book series. Amy is the Founder and CEO of A-Team Press and a contributing writer for The Sober Curator. Sober since 2011-era chaos gave way to clarity, she writes and speaks at the intersection of sobriety, mental health, and identity. Connect with AmyWebsite: https://www.amylizharrison.com Instagram: https://www.instagram.com/amylizharrison/ Facebook: https://www.facebook.com/amylizharrison LinkedIn: https://www.linkedin.com/in/amylizharrison/ YouTube: https://www.youtube.com/@AmyLizHarrison TikTok: https://www.tiktok.com/@amylizharrisonListen + SubscribeApple Podcasts: https://podcasts.apple.com/us/podcast/eternally-amy/id1620477794 Spotify: https://open.spotify.com/show/1Hjp3uFDmCb36XxDj6deo5 Eternally Amy is also featured in Recovery Podcastland on The Sober Curator: https://thesobercurator.com/recovery-podcastland-network/eternally-amy/CreditsProduction by Podcast Impact Studios https://podcastimpactstudio.com/ Branding + Marketing managed by Magnetic Media Labs https://magneticmedialabs.com/

Growing Ecommerce – The Retail Growth Podcast
ChatGPT Ads Hit Europe: Why Your First 3 Months Will Disappoint

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Sep 1, 2026 35:08 Transcription Available


ChatGPT Ads are live in 31 European markets — but your account can't use tROAS, remarketing, demographics or an API yet. Here's what to actually expect.OpenAI announced on 18 August that ChatGPT Ads are rolling out across Europe, and advertiser demand is already enormous. Mike Ryan and Chris Scharmueller go through what advertisers really get on day one — and where the expectation gap is going to hurt.The headline: this is not a self-serve platform in Europe yet. Right now you need a certified agency or ad tech partner to run ChatGPT Ads, with self-serve promised "later this summer" (at the time of recording, that window is closing fast). Advertisers already live on self-serve in markets like the US can target Europe today, which makes international teams the unintentional early winners.Then we go feature by feature against Google Ads, using our own comparison table:Keyword targeting: doesn't exist. You get contextual hints, roughly equivalent to Google's search themes — and there's a real question whether OpenAI ever adds keywords, because keyword targeting would make ChatGPT look like Google Search.Demographics: not available. No age, gender or income targeting, at a time when Google is giving that control back even in PMax.Geography: country level only. No region, postcode or radius targeting — workable for national brands, a problem for anyone local.Customer Match: hashed emails and phone numbers, but with a ~25,000-match minimum that rules out most SMB lists. Google has no minimum.Remarketing and lookalikes: not available.Bidding: CPM, CPC and a conversion objective (oCPC) — but no tROAS and no value-based bidding of any kind. Nothing that connects your bids to your actual margin.Measurement: pixel plus a conversions API, Meta-style, with up to a two-day lag — against Google Tag's near real-time data and enhanced conversions.Product feed: genuinely good. OpenAI's ACP feed specs are strong enough that Google has borrowed from them. This is where they're closest to parity.Campaign management: no public API yet.The one structural advantage ChatGPT Ads have in Europe: Google hasn't launched ads in AI Mode here. For now, ChatGPT is the only way to buy placement next to an AI answer — and that window will close.Which leads to the real argument of the episode: if every platform claims your revenue, you need a measurement layer above the platforms. Marketing mix modelling stops being a nice-to-have and becomes priority number one — including a live client example where MMM showed Meta contributing far more than platform reporting suggested.Our take: arrive at the party early, but don't judge it by quarter-one performance, and don't spend a euro you can't attribute independently.Key Takeaways:Europe gets the stripped-down version. No keyword targeting, no demographics, country-level geo only, no remarketing or lookalikes, no tROAS or value-based bidding, and no public API. Add a 25,000-match minimum on Customer Match and most SMB lists are out. Plan your test around what the platform can actually do, not around what you assume it does.The one real advantage is temporary. Google has not launched ads in AI Mode in Europe, so ChatGPT Ads are currently the only way to buy a placement next to an AI answer. Expect Google to close that gap in Q3/Q4 — so if that is your reason to test, test now.Measurement is the decision, not the channel. Every platform will claim your revenue, and ChatGPT will be no different — on a pixel plus conversions API with up to a two-day lag. Marketing mix modelling stops being a nice-to-have: without an objective layer above the platforms, you cannot prove whether ChatGPT Ads are incremental or just re-attributing clicks Google would have won anyway.Three months is not a verdict. Demand right now is FOMO-driven and expectations are running ahead of the product. Go in framed as a test, give it longer than the usual quarter, and do not shift performance budget until incrementality is proven.—Resources & Links:Access all our webinars, reports, and playbooks in our Knowledge Hub: https://smarter-ecommerce.com/en/knowledge-hub/How is your industry stacking up in the market? Find out with smec's Google Ads Benchmarks: https://smarter-ecommerce.com/en/smec-market-observer/Earlier episode on OpenAI's CPC model and the $60 effective CPM: Don't Buy ChatGPT Ads Until You Watch This (Plus: The Google Cloud vs AWS Cage-Match)About Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

I Am Refocused Podcast Show
Lead by Legendary Example: Jay Jacobson on Leadership, Service & Building a Lasting Legacy

I Am Refocused Podcast Show

Play Episode Listen Later Aug 30, 2026 29:20


What does leadership look like when the pressure is real, people are depending on you, and there's no room for empty words?On this episode of I Am Refocused Radio, we sit down with Jay Jacobson, LUTCF, CPC, CFSP, founder of Jacobson Professional Staffing, author, educator, entrepreneur, consultant, and longtime leader in the funeral service profession.With more than four decades of experience, Jay has built a career around serving people during some of life's most difficult moments while helping organizations strengthen their teams, culture, customer service, and leadership.His journey includes serving as President of the Iowa Funeral Directors Association, holding a position on the Executive Board of the National Funeral Directors Association, responding in the aftermath of United Airlines Flight 232, and even providing testimony before the United States Senate Committee on Aging.Today, through Jacobson Professional Staffing, Jay provides staffing, consulting, leadership development, professional training, and practical AI education to funeral homes and businesses across the country. He is also the author of Never Stop Dreaming and Lead by Legendary Example, a book centered on integrity, presence, vision, servant leadership, adaptability, and mentorship.Jay also brings an entrepreneurial spirit to his work as the founder of Jay's Cookies, proving that leadership can show up in the boardroom, the classroom, the community, and even around the kitchen table.In this conversation, we explore leadership under pressure, the lessons learned from decades of serving families, building strong workplace cultures, mentorship, entrepreneurship, navigating change, responsible uses of AI, and why the example we set may become the greatest legacy we leave behind.https://www.jacobsonprostaff.com/Become a supporter of this podcast: https://www.spreaker.com/podcast/i-am-refocused-radio--2671113/support.Subscribe now at YouTube.com/@RefocusedNetworkThank you for your time. 

Central Presbyterian Church NYC - Sermons
Questions for Jesus: "Who is this?"

Central Presbyterian Church NYC - Sermons

Play Episode Listen Later Aug 30, 2026


We all want to be seen for who we truly are, but what happens when the way we see Jesus, others, and even ourselves is distorted? In a story filled with mistaken identity, Jesus reveals a love that sees beyond our sin, exposes our deepest need for grace, and offers forgiveness that transforms the way we love. Listen to this sermon as Erik Bonkovsky explores the question at the heart of the gospel: Who is this Jesus, and who will he be to you? ________ Sign up for Central’s newsletters here. Visit us on our website to learn more. Follow us on Instagram, YouTube, and Facebook.

jesus christ sermon hymns cpc christian music folk music jason harris central presbyterian church sethward doug webster amber ward
Talking Sleep
Residual AHI vs Objective Testing: Which is Accurate?

Talking Sleep

Play Episode Listen Later Aug 28, 2026 49:10


In this episode of Talking Sleep, host Dr. Seema Khosla welcomes Dr. Sahil Chopra to discuss research challenging a fundamental assumption: that residual AHI measurements from PAP device downloads accurately reflect whether patients' sleep apnea is adequately treated. Sleep medicine clinicians routinely rely on residual AHI from PAP downloads to determine treatment success, typically targeting an AHI under 5. But what if this metric significantly underestimates untreated sleep apnea? Dr. Chopra's study comparing PAP-determined residual AHIs to cardiopulmonary coupling (CPC)-derived AHIs reveals striking discrepancies: mean residual AHI was 2.4 via PAP download versus 12.1 via objective testing. Even more concerning, 85% of nights showing residual AHI under 5 on PAP downloads had elevated AHI based on objective CPC measurement. Dr. Chopra explains why he chose cardiopulmonary coupling as the comparator metric, using a PPG-based wearable ring worn for 7-10 nights. He clarifies why PAP devices may systematically underestimate residual disease through mask leak, unstable breathing, and periodic breathing patterns. A particularly concerning finding involves residual hypoxia. Dr. Chopra discovered significant hypoxic burden in many patients considered "well-treated" by PAP standards—important since hypoxic burden, not just AHI, drives cardiovascular risk. Dr. Chopra's conclusion isn't that PAP-derived AHI is "bad"—rather, that it shouldn't be the sole metric for assessing treatment efficacy. Even patients with good symptoms may have significant residual respiratory events and hypoxia that PAP downloads fail to detect. Clinical applications are discussed, including when to pursue objective testing and what interventions to consider when objective testing reveals inadequate control despite acceptable AHI. Whether you rely on PAP downloads to assess treatment efficacy, manage patients with residual symptoms, or seek emerging objective metrics, this episode provides essential perspectives on optimizing PAP therapy. Join us for this important discussion that challenges current assumptions about measuring treatment success in sleep apnea.

Paint The Medical Picture Podcast
Newsworthy Month of Fraud, Waste, and Abuse, Trusty Tip on New AI Assistant Codie™, and Masuru Emoto's Spark

Paint The Medical Picture Podcast

Play Episode Listen Later Aug 26, 2026 33:05


Welcome to the Paint The Medical Picture Podcast, created and hosted by Sonal Patel, BA, CPMA, CPC, CMC, ICD-10-CM.Thanks to all of you for making this a Top 15 Medical Billing & Coding Podcast for 5 years on Feedspot.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sonal's 18th Season starts up and Episode 12 features Newsworthy updates on the month's fraud, waste, and abuse cases. Sonal's Trusty Tip features highlights on Codie™, the new AI Assistant developed by the AAPC®Spark inspires us all to reflect on resilience based on the inspirational words of Masuru Emoto.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Paint The Medical Picture Podcast now on:Spotify:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6hcJAHHrqNLo9UmKtqRP3X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/paint-the-medical-picture-podcast/id153044217⁠7⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://music.amazon.com/podcasts/bc6146d7-3d30-4b73-ae7f-d77d6046fe6a/paint-the-medical-picture-podcas⁠t⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Paint The Medical Picture Podcast on YouTube:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCzNUxmYdIU_U8I5hP91Kk7A⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Sonal on LinkedIn:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/sonapate/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠And checkout the website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://paintthemedicalpicturepodcast.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you'd like to be a sponsor of the Paint The Medical Picture Podcast series, please contact Sonal directly for pricing:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PaintTheMedicalPicturePodcast@gmail.com

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
How Long Does It Take To Succeed With Google Ads? (Episode 527)

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Play Episode Listen Later Aug 24, 2026 24:08


How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed it up. Reaching success in Google is not guaranteed but with this simple rule you will have a better chance at success!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

SEO Podcast Unknown Secrets of Internet Marketing
How To Set Better Conversion Goals In Google Ads With Jeff Coleman

SEO Podcast Unknown Secrets of Internet Marketing

Play Episode Listen Later Aug 24, 2026 46:15 Transcription Available


We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “good” actually looks like. • goal-first thinking for Google Ads and paid social automation • common conversion tracking mistakes that burn budget • building multiple personas and matching each to the right channel • avoiding spam traffic on Display and filtering low-quality leads • why gradual budget changes beat turning campaigns on and off • budget planning using CPC estimates and minimum lead volume • lead scoring methods that feed better data back to ad platforms • landing pages as single-purpose conversion tools with cleaner tracking • funnel strategy beyond one-shot high-intent clicks Guest Contact Information: Website: factorfour.comLinkedIn: linkedin.com/jeffcolemanMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

We Don't PLAY
Transactional Keywords: Master the Buyer Journey From Clicks to Customers

We Don't PLAY

Play Episode Listen Later Aug 24, 2026 110:07


Favour Obasi-ike, MBA, MS discussion explored transactional keywords as the key to converting online searches into business results. Several points were raised, including keyword modifiers, intent-driven content creation, analysis of competition (including CPC and search volume), and the ongoing challenge of understanding actual customer journeys through data analysis and attribution. The conversation stressed the importance of consistent SEO practice and the need for business owners to act on this knowledge to truly benefit from organic search.Who Is This For?The conversation focused on entrepreneurs, business owners, marketers, and content creators seeking to grow their businesses online through effective SEO strategies, particularly around the use of transactional keywords. A key theme that emerged was helping those who want to boost sales, improve website discoverability, and understand user intent by mastering keyword research and practical website tweaks.Key Moments & TimestampsIntroduction to Transactional Keywords: what they are and why they matter 00:00:03The importance of website pages and matching content to keyword searches 00:06:14Examples of transactional keywords and practical modifiers (buy, order, cheap, sign up, hire, near me, company, services) 00:25:03The power of intent and understanding the buyer journey 00:17:12Insights on last-touch attribution and multi-touch user journeys 01:23:25The importance of CPC (cost-per-click) and identifying valuable keywords 01:15:14Actionable advice on keyword research, consistency, and implementation 01:41:15Final takeaways and action steps from experts 01:42:53 and 01:44:02FAQsQ: What are transactional keywords?A: Transactional keywords are search terms used when someone is ready to make a purchase or complete a specific action online—like “buy,” “order,” “subscribe,” “hire,” or “near me” 00:04:09.Q: Why are modifiers important for keywords?A: Modifiers (e.g., “best,” “cheap,” “discount,” “download,” “local”) clarify intent, match your content to customer actions, and help attract high-intent customers 00:25:03.Q: How do I find the best keywords for my business?A: Use tools like SEMrush, Ahrefs, or meetglimpse.com to analyze search volume, competition, and cost per click (CPC). Look for high CPC or low competition keywords for better ROI 01:15:14.Q: What's more important, search volume or keyword competition?A: Both matter, but targeting lower-competition keywords with reasonable search volume often yields quicker, cost-effective wins 01:17:11.Q: How can I track the effectiveness of my keywords?A: Use analytics platforms and Search Console data, not just customer surveys, to understand which keywords drive traffic and conversions to your site 01:23:25.Action Steps for Favour Obasi-ike's AudienceAudit your website: Ensure each page targets a specific, high-intent keyword or keyword phrase.Research modifiers: Add transactional and relevant modifiers to existing content and URLs.Analyze CPC and competition: Use keyword analysis tools (e.g., meetglimpse.com) to identify lucrative opportunities.Update and expand FAQs: Build trust and answer buyer questions directly on your site.Track attribution scientifically: Rely on Search Console and analytics for accurate insights instead of only customer self-report.Stay consistent: SEO is a long game—regularly update content and refine your keyword strategies.Implement, don't just learn: Turn insights into action—schedule regular SEO check-ins or book expert consultations.For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Ready to Rank? Book Your SEO & Web Dev Services Today

Central Presbyterian Church NYC - Sermons
Questions for Jesus: "How do you know me?"

Central Presbyterian Church NYC - Sermons

Play Episode Listen Later Aug 23, 2026


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Blow the Whistle With Coach Andrea
Intimate Partner Betrayal Awareness Day - Partners of Sexual Offenders - Casey A

Blow the Whistle With Coach Andrea

Play Episode Listen Later Aug 20, 2026 26:34


The discovery of intimate partner betrayal is earth-shattering. For some partners, that discovery comes as a result of law enforcement showing up at their doors. The betrayed partner is not only facing the betrayal, but the legal system, as well. Casey Allison, ACC, CDGC, CPC, PSAP, TICC, has walked through the devastation with many of these partners.Casey approaches this topic with compassion and empathy, while helping partners find a healing path forward. You can learn more about Casey here: Come Awake Recovery and Education, www.comeawakecoach.org, coachcaseyallison@comeawakecoach.org.Casey is also offering 50% off her Come Awake Recovery Roadmap Agreement Assessments. Discount code: HALF https://www.comeawakecoach.org/2026/06/summer-special-come-awake-recovery.html?m=1

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Paint The Medical Picture Podcast
Maternity Care Services Update

Paint The Medical Picture Podcast

Play Episode Listen Later Aug 19, 2026 14:40


Welcome to the Paint The Medical Picture Podcast, created and hosted by Sonal Patel, BA, CPMA, CPC, CMC, ICD-10-CM.Thanks to all of you for making this a Top 15 Medical Billing & Coding Podcast for 5 Years on Feedspot. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sonal's 18th Season starts up and Episode 11 features a Newsworthy update on maternity care services taking effect on January 1, 2027.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Paint The Medical Picture Podcast now on:Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6hcJAHHrqNLo9UmKtqRP3X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/paint-the-medical-picture-podcast/id153044217⁠7⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://music.amazon.com/podcasts/bc6146d7-3d30-4b73-ae7f-d77d6046fe6a/paint-the-medical-picture-podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Paint The Medical Picture Podcast on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCzNUxmYdIU_U8I5hP91Kk7A⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Sonal on LinkedIn:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/sonapate/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠And checkout the website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://paintthemedicalpicturepodcast.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you'd like to be a sponsor of the Paint The Medical Picture Podcast series, please contact Sonal directly for pricing:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PaintTheMedicalPicturePodcast@gmail.com⁠⁠⁠⁠⁠

The Vet Blast Podcast
426: What a human dentist can teach veterinary professionals

The Vet Blast Podcast

Play Episode Listen Later Aug 18, 2026 17:54


In this episode of The Vet Blast Podcast, Adam Christman welcomes a first-time guest type to the show: a human dentist. Martin R. Mendelson, FIADFE, CPC, shares the career-ending misdiagnosis that took him out of clinical dentistry for 17 months, how that experience led him into executive coaching and leadership work, and why the challenges dental teams face, from customer service to private equity pressure to imposter syndrome, mirror what veterinary teams deal with every day.

RevMD
#205 Your Practice Can Be Profitable and Still Run Out of Money

RevMD

Play Episode Listen Later Aug 18, 2026 32:13 Transcription Available


Send us Fan MailA practice hired a provider in January. The hire was right and she was generating revenue from day one. By March the practice was sixty thousand dollars short and could not make payroll, because nobody had modeled what cash looks like in month two when you are carrying a full salary and the claims are still in the pipeline. This episode builds the model that would have caught it, and it is not the binder kind. In this episode:  The seven moments when a practice actually needs a financial model The six components that matter, and the ones you can skip How to calculate net revenue per visit and why everything else depends on it The cash flow projection that shows what a profit and loss statement cannot Break-even, translated into a daily schedule number The five numbers each seat in the practice needs to see RESOURCES FROM THIS EPISODE 1. Practice Financial Health Dashboard (free Excel workbook) The workbook version of the model in this episode. Revenue per visit, the fixed and variable expense split, a 24 month cash flow projection with the payment lag already built in, and the break-even math. You enter your numbers, it does the arithmetic. eligibility.natrevmd.com/free-practice-financial-health-dashboard-for-physicians-natrevmd 2. The RECOVER Diagnostic (two minutes) A short set of questions about how your practice runs. At the end you get a read on where the revenue is leaking and which fix we would put first if it were our practice. eligibility.natrevmd.com/recover-quiz-lp 3. Protecting Your Visits From Downcoding (free live session, Wednesday August 26, 4:00 to 5:00 PM CST) Stephanie Hilliard, CPC, on keeping visits from being downcoded and documenting medical decision making that supports a successful appeal. Every registrant gets the physician toolkit: the 90-Second MDM Note Builder, the Is This Really a Level 4 annotated casebook, an EHR SmartPhrase starter pack, the MDM or Time decision card, and the Hidden Work reference. eligibility.natrevmd.com/em-downcoding-webinar 4. The 30-Day Revenue Recovery Plan (free PDF) If the model says the practice should be fine and the cash still is not there, this is the first month of fixes we run, sequenced so you are not repairing six things at once. eligibility.natrevmd.com/nrc/-30day-revenue-recovery-plan SYSTEM 1: WHEN A PRACTICE ACTUALLY NEEDS A PLAN Four triggers, not a continuous ritual. Starting the practice, adding a provider, opening a second location, adding a service line, seeking financing, a partnership or buy-in, and a sale or transition. The one owners skip most often is adding a provider, because the hire feels like a revenue decision. In the first sixty to a hundred and twenty days it is a cost decision: the salary starts on day one, the claims do not pay for thirty to forty five days, and full schedule utilization takes another sixty to a hundred and twenty days after that. SYSTEM 2: THE SIX COMPONENTS THAT MATTER The clinical model sets the ceiling on revenue. The revenue model converts capacity into cash through payer mix and net collection rate. The expense structure separates the fixed floor from the variable layer. The cash flow projection makes the payment lag visible month by month, which is what reveals a profitable practice running out of money. The break-even analysis turns the whole model into one daily schedule number. And the KPI dashboard is what keeps the plan alive after it is built. SYSTEM 3: WHAT MAKES IT A DECISION TOOL Three scenarios instead of one, and the downside case is the one that sets your reserve requirement. Stress tests on every assumption, because knowing which ones are high-sensitivity is how you know what to watch after launch. And an operating translation, so the model becomes three or four numbers each person in the practice can act on rather than a file nobody opens. THE CALCULATION, WORKED IN FULL Net revenue per visit $130.63 net revenue per visit Break-even, for a practice with $180,000 in monthly fixed expenses: $180,000 / $131 net revenue per visit = 1,374 visits per month 1,374 / 22 working days / 2 providers = 31 visits per provider per day to break even THREE ACTIONS THIS WEEK 1. Calculate your net revenue per visit.  2. Calculate your break-even visit count. Total fixed monthly expenses divided by net revenue per visit, then divided by working days and providers. That is your daily target. 3. Before any significant decision this quarter, sketch a 90 day cash flow. New expense from day one, revenue with the payment lag applied. If the balance goes negative, you now know the reserve required to fund through it. EPISODE BREAKDOWN 00:00 The hire that nearly broke a practice 00:40 What a business plan actually is 02:30 System 1: the four triggers 08:00 System 2: the six components that matter 09:30 Net revenue per visit 13:00 The cash flow projection 15:30 Break-even as a daily number 18:00 System 3: three scenarios 19:30 Stress-testing assumptions 21:00 The five numbers each seat needs 23:00 What to do this week 

Central Presbyterian Church NYC - Sermons
Questions for Jesus: "What then will we have?"

Central Presbyterian Church NYC - Sermons

Play Episode Listen Later Aug 16, 2026


What if the way we measure our worth before God is completely upside down? Jesus' parable of the workers in the vineyard confronts our instinct to keep score, earn our blessings, and compare ourselves with others, revealing a kingdom that runs on grace rather than merit. The good news is that no matter when we arrive, God comes looking for us and welcomes us not because we've earned it, but because he is generous. Listen to this sermon as Aaron Baker explores how receiving God's extravagant grace can transform us into people who live with that same generosity toward others. ________ Sign up for Central’s newsletters here. Visit us on our website to learn more. Follow us on Instagram, YouTube, and Facebook.

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Central Presbyterian Church NYC - Sermons
Questions for Jesus: "What then will we have?"

Central Presbyterian Church NYC - Sermons

Play Episode Listen Later Aug 16, 2026


What if the way we measure our worth before God is completely upside down? Jesus' parable of the workers in the vineyard confronts our instinct to keep score, earn our blessings, and compare ourselves with others, revealing a kingdom that runs on grace rather than merit. The good news is that no matter when we arrive, God comes looking for us and welcomes us not because we've earned it, but because he is generous. Listen to this sermon as Aaron Baker explores how receiving God's extravagant grace can transform us into people who live with that same generosity toward others. ________ Sign up for Central’s newsletters here. Visit us on our website to learn more. Follow us on Instagram, YouTube, and Facebook.

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Paint The Medical Picture Podcast
Newsworthy OIG Work Plan for July 2026, Trusty Tip on Provider Enrollment, and Nita Ambani's' Spark

Paint The Medical Picture Podcast

Play Episode Listen Later Aug 12, 2026 27:24


Welcome to the Paint The Medical Picture Podcast, created and hosted by Sonal Patel, BA, CPMA, CPC, CMC, ICD-10-CM.Thanks to all of you for making this a Top 15 Medical Billing & Coding Podcast for 5 Years on Feedspot. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sonal's 18th Season starts up and Episode 10 features a Newsworthy update on the OIG Work Plan for July 2026.Sonal's Trusty Tip focuses on compliance recommendations for provider enrollment for teleradiology.Spark inspires us all to reflect on change based on the inspirational words of Nita Ambani.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Paint The Medical Picture Podcast now on:Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/6hcJAHHrqNLo9UmKtqRP3X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/paint-the-medical-picture-podcast/id153044217⁠7⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://music.amazon.com/podcasts/bc6146d7-3d30-4b73-ae7f-d77d6046fe6a/paint-the-medical-picture-podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Paint The Medical Picture Podcast on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCzNUxmYdIU_U8I5hP91Kk7A⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Find Sonal on LinkedIn:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/sonapate/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠And checkout the website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://paintthemedicalpicturepodcast.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you'd like to be a sponsor of the Paint The Medical Picture Podcast series, please contact Sonal directly for pricing: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PaintTheMedicalPicturePodcast@gmail.com⁠⁠

Thoughts on the Market
The Oil Market's Billion-Barrel Problem

Thoughts on the Market

Play Episode Listen Later Jul 29, 2026 13:07


How much runway does the world's energy market still have? Our Head of Commodity Research Martijn Rats joins our Global Head of Fixed Income Research Andrew Sheets to explain what's causing pressure beyond renewed tensions in the Middle East.Read more insights from Morgan Stanley.----- Transcript -----Andrew Sheets: Welcome to Thoughts on the Market. I'm Andrew Sheets, Global Head of Fixed Income Research at Morgan Stanley.Martijn Rats: And I'm Martijn Rats, Head of Commodity Research at Morgan Stanley.Andrew Sheets: Today – talking about the recent volatility and the direction ahead for oil.It's Wednesday, July 29th at 2pm in London.Martijn, it's great to talk to you again. We haven't talked for a little while on this program. But oil is once again back in the headlines and it's moving around.So maybe to just jump right into things, as you look at the lay of the land in global energy markets at the moment, what's been happening? What are you telling clients?Martijn Rats: Okay. Well, we've had a large amount of volatility, over the last couple of weeks. If you roll the clock back, sort of, to the beginning of June. In the beginning of June, it started to become clear that already some more oil was leaking out of the Strait of Hormuz than perhaps, many of us anticipated at the time.But that data has been confirmed since then. And then, of course, in the middle of June, we got the memorandum of understanding. And after that, roughly 100-150 million barrels a day or so that was behind the Strait of Hormuz got cleared. And that…Andrew Sheets: These were tankers that were stuck there during the conflict, all came out.Martijn Rats: Absolutely. Laden tankers that were there; had just basically turned into floating storage for a good couple of months. They all cleared out, and that actually created a bit of a glut, in the sense that all of a sudden, the refiners of this world had a lot of crude to absorb. And we saw many indications of physical looseness in the market, physical differentials, calendar spreads.All sorts of indicators pointed that physically there was a lot of oil, temporarily to be absorbed. And the spot price of Brent fell to $70. And that looked to be the new direction of travel. In principle, the world is not short of oil if you take the geopolitics out of it.So, for a while it, it looked bearish. But then a new set of disruptions came, and the military conflict restarted, and we've had 13 days of overnight bombing. And with that also the flow through the Strait of Hormuz diminished again. And we are back in the last, sort of, week, 10 days to very, very low levels. The same levels we had in March.The flow through the strait is not exactly zero. But it's sort of 2-3 million barrels a day, sort of, down 80 percent to 90 percent of what it was before the conflict. And with that, prices have rallied. But on top of that, last week it looked like the military activity could really scale up. And for a couple of days, the markets priced that in.But then we have other choke points to take into account now. Not only Hormuz, but the Bab el-Mandeb, the CPC terminal, the issues in global refining. Altogether, it's been a tremendously volatile period. So, we're on the whole leaning towards the constructive side because there are so many disruptions in the system. But it's a very hard one to call at the moment.Andrew Sheets: So Martijn, let's talk about those other disruptions besides just the Strait of Hormuz. Because yeah, it's not just the Strait of Hormuz anymore. We have issues in the Red Sea. You have ongoing issues with Russian energy infrastructure that's being attacked by Ukraine. Just what are these other factors that are out there? And how much do they matter relative to, you know, how many ships are passing through the Strait of Hormuz?Martijn Rats: Yeah. They matter a lot, and you can see that expressed in the price of refined product more than the price of crude. If you look at the main global benchmark for the price of diesel, which is arguably the ICE gas-oil contract, which are diesel barges delivered in Rotterdam or in the wider ARA area, it's trading at about $1,200 a ton, which is sort of $150-$160 per barrel.That's where you see the tightness. And so out of the total end user price, the refiners are capturing more at the moment than the crude suppliers. But what end users pay is not $85 per barrel for Brent crude oil, it's $1,200 a ton for diesel. And that is a very high price. Now, that is a result effectively of four major issues that the oil market has to deal with.One of them is Hormuz, as just discussed. But then we come to these other three. And these other three are the Bab el-Mandeb, which is the strait on the other side of the Arabian Peninsula that provides entry and exit to the Red Sea. That strait has gained in importance because Saudi Arabia has been redirecting about 4 million barrels a day of crude oil supply that was previously exported via Hormuz. Now through the East-West Pipeline to a terminal near a city called Yanbu, from where it is loaded and mostly sails down south through the Bab el-Mandab to refineries in Asia.The Bab el-Mandab is a strait that is effectively controlled by the Houthis, which is an Iran-aligned group that controls much of Yemen. And already in [20]24, earlier in [20]25, they've been very effective, controlling tanker traffic through that strait. And in the last sort of week or so, they have said that they will no longer allow Saudi tankers to sail out. And also, that group has executed drone attacks on Saudi oil infrastructure near the Jazan refinery, near the Yanbu terminal, and overnight also the Abqaiq facility, which is a large oil processing plant.So, this whole Red Sea situation puts at risk something like an incremental 3.5 million barrels a day of crude.Then we've had to deal with issues at the CPC terminal, which is again, also a very large oil export terminal. About 1.5-2 million barrels a day of crude is exported from CPC, which is a terminal near the Russian city of Novorossiysk.Ukraine has been executing drone attacks on tankers that have been trying to load from the CPC terminal. Much of last week, the CPC terminal was out. Over the last 24 hours, a few tankers have loaded again, but it's very unreliable. It's on again, off again. It's a very disrupted flow. In and of itself, a single terminal loading 1.5-2 million barrels a day is very, very large. So, we care.And then the third issue that the oil market has been dealing with, and this also comes back to this issue about these refined product prices, is very severe tightness in the global refining system. That is an issue of some refineries can't export because they're behind the Strait of Hormuz again.So, you can say, "Well, isn't that; that's sort of the same problem?" But nevertheless, it expresses it somewhere else. It's partly a problem of, sort of, the Chinese refinery system running very low. But it's recently mostly been driven by Ukrainian drone attacks on Russian refineries. And by now, something like 60 percent of the Russian refining system is out.And with that, exports of refined products have declined very significantly. There's a gasoline export ban. There's a diesel export ban from Russia. Russia used to be a very large diesel exporter. That is now down to practically zero. And with that, refined product markets have rallied severely on top of the price of crude.Andrew Sheets: And I think that's interesting [be]cause when we think about the economic impact of oil, while, you know, the price of oil per barrel is often the most kind of visible marker that we have – it's often the refined product that we actually use. You know, a truck is running on diesel. It's not running on crude oil.And, you know, that cost of diesel, of jet fuel, of gasoline, you know, that is the thing that can often really affect business margins. And the ability to operate and move product around. So, I mean, just give a sense like how much have those diesel prices gone up? And how much further could they rise if you're operating, you know, a trucking company in Europe?Martijn Rats: Yeah. Look, when supply is inherently scarce, we often ask the question – what is the demand destruction price, right? If you can't supply the stuff quick enough, the physical oil market, be it crude or refined product, must balance.There are a finite number of molecules in the system, and we can store them for a bit. We can take them out of storage. But when you take storage into account, molecules can't disappear out of nowhere. And they can't create it out of nowhere either. So, the system must balance. And if you can't supply it quick enough, the only way to balance sometimes is through demand destruction.And then we ask the question, what is the price that effectively causes that to happen? And if you look historically, that is often expressed in crude, something like $140-$150 a barrel. We've seen that before. But those were occasions where refining was not an issue. And then crude needs to do the heavy lifting to drive prices higher.What we're having at the moment is that refined products need to do it. And so, from experience earlier in the year, back in 2022, some other occasions, the price that destroys diesel demand is probably in the order of $1,400 a ton. In the diesel market, we use tons rather than barrels for historical reasons. Just to make it easy.But it's about $1,400 a ton, which is about sort of, you know, like $180-$190 per barrel. That really stops diesel demand in its track. At the moment, we're $1,230-$1,240, that sort of level. And so, we are getting close. There is probably a little bit more to go, like another 5 percent, 10 percent, that sort of thing, before you really hit some exceptionally high levels.But the diesel price, I would argue, is doing exactly that. It's searching for this demand destruction price. It's just if you then take that sort of $160 diesel that we have at the moment, how much do the refiners get versus how much do the crude producers get?At the moment, the refiners are getting $65- $70 out of that, leaving comparatively little for the crude supplier. But the refined product price is the channel by which the economy is impacted and ultimately also by which demand is eroded.Andrew Sheets: When we're talking about demand destruction, we're talking about at what price does a trucking company not operate, does not drive as much, you know, does not, you know... We're talking about less activity. And inherently that is, I think a risk to growth. But especially risk to growth in Europe where the starting point for growth is already pretty weak.Martijn Rats: Yes. So, we are watching as much, how the Ukrainian drone attacks on Russian refiners are playing out as we are watching, sort of, the Strait of Hormuz.Andrew Sheets: Martijn, the last thing I wanted to talk to you about is, you know, we've been talking about the Iran conflict since late February. And, you know, we're sitting here in late July. And it's clear that, you know, there was a small normalization in flows as you talked about. But we're back to a place where those flows are nowhere near normal.And I think the question on everybody's mind is how much longer can this go on before there's a much larger shock to energy prices?Now, again, you've mentioned we're already seeing some of that shock to diesel, but, you know, a much bigger disruption. What's your current thinking on how much runway the energy system still has?Martijn Rats: Yeah. It's an excellent question, and it's turned out to be fiendishly hard to answer. My gut feel based on how the data is behaving, based on what we know from history: If this lasts another, sort of, month or two, three, then it's hard to argue that by then the buffers in the system will not have been completely exhausted.The reason why I think oil analysts have lost a degree of confidence in forecasting this accurately is that there's a lot of unexplained oil that does require some explanation. If you look at the cumulative amount of supply loss from the Middle East since the start of this conflict, easily over 1.5 billion barrels. 1.5 billion barrels in 150 days is an enormous amount.And yet, the inventory draws that we can find in observable data, they are at best a third of that, maybe 0.5 billion barrels. And so, there's another billion barrels where you say, "Yeah, we had that last year, but we don't have this this year.”How did we solve that billion-barrel problem? And you can say, "Well, we were a bit oversupplied going into it," and a few other things. But you, sort of, have to conclude, and I think this is also, you know, talking to clients and investors, other market participants. I think this is sort of collectively we're discovering this is that this system of, like, unobservable inventories has to be way bigger.That is either inventories like in the supply chain, inventories at customers end, or in countries where we generally just have very little data anyway, like in China. And so, the system has been behaving as if already in [20]24 and [20]25 actually, we were putting a lot of oil into these, in storages that are hard to observe – because in that period we had the opposite problem.We were forecasting large inventory builds, and we couldn't find them all. And now we're forecasting large draws, and we haven't been able to find them all. And so, the system has been behaving as this; the unobservable part of the inventories are way larger.And… But at some point, they also run out. But because they're hard to observe, we don't know when. And I would guess if we're getting towards the end of the summer by August-September, and we're still in this situation? Yeah, then we're going into the winter. Like, you know, German households objectively have little storage of heating oil.Andrew Sheets: Mm-hmm.Martijn Rats: And they need to be rebuilt. And there are a few examples where we do know what customers are doing with their inventories, and they point to a picture where, yeah, by the end of the summer, like, we're running on fumes. And so, look, this – we've been able to patch this up. But it can't go on forever.Andrew Sheets: Well, Martijn, always a pleasure to, to catch up with you and talk energy markets.Martijn Rats: Nice to talk to you.Andrew Sheets: And thank you for listening. If you enjoy Thoughts on the Market, please take a moment to rate and review us.And please share with a friend or colleague today.