Podcasts about marketing partnerships

How do you create a thriving venue in a competitive market? In this episode of The Marketing Madmen, Nick Constantino sits down with Kelly Campbell and Michaela Palevic of Westside Motor Lounge to discuss event marketing, sponsorship strategies, and how to evolve nightlife experiences for modern audiences. They dive into collaborative promotions, engaging activations, and the future of live music and social culture in Atlanta. #MarketingMadmen #WestsideMotorLounge #EventMarketing #NightlifeStrategy #AtlantaNightlife #LiveMusic #BrandPartnerships #Sponsorships #VinylCulturepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Send us a textIn this episode, Danny and Joe Wolf, Head of Paid Social at Optidge, explore how to troubleshoot struggling paid campaigns, why communication is more important than ever, and what it takes to be the kind of agency clients trust again—after they've been burned. With deep experience across paid platforms and a keen sense for client relationships, Joe and the team don't just run ads—they build partnerships that last. From tactical frameworks like Optidge's 5-Point Check to real-life stories of client rescue missions, this episode is packed with practical insight and refreshingly honest advice.An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights:Learn the Optidge 5-Point Paid Social Check and how it helps spot (and solve) campaign failure fast.Joe shares why upfront honesty with clients wins more trust than fluffy promises ever will.Hear real examples of recovering strained client relationships through transparency and strategy.Discover how UGC, offer testing, and full-funnel tracking power Optidge's high-performing Meta ads.Find out how Optidge's pod model blends expertise, mentorship, and client care into every campaign.Episode Links: 

Partnerships: everyone says you have to do them. But most of that advice is dangerously naive, bordering on incompetent. This episode discusses self-serving agendas and ineffectual approaches that tanked collaborations, as well as successful partnerships that drove great commercial outcomes (and why). Listen in and hear:How a software company and a diversity & inclusion service provider created a successful partnership by filling each other's gaps. How a software company and a service company thrived by filling each other's competency gaps. How partnering with drafters allowed an engineering software company to bypass 10 barriers to entry. The Accountant/Cleaner Catastrophe: One of the worst partnership ideas we've ever seen. An example of a software development company successfully partnering with UX agencies.Terrible advice a business coach publicly gave on partnerships.This episode was co-hosted by:Brand Strategist Jack FergusonandProduct Marketing Specialist Alex UrquhartFind Jack on LinkedIn hereFind Alex on LinkedIn hereFollow The Push on YouTube hereFollow The Push on LinkedIn hereFollow The Push on TikTok hereFollow The Push on Instagram hereVisit The Push website hereVisit Jack's personal website hereVisit Alex's personal website here

Don't miss Celessa Baker, VP of Marketing Partnerships at SEPHORA, on this episode of The CMO Suite podcast, Hosted by Sean Halter, founder of MiO Marketplace and sponsored in part by YouConnex - True Transparency in the biddable media space.

Tune in as Dave talks with Gretchen Steenstra, project strategy and leadership at DelCor, and Laura Sparks, director of marketing and web manager at ENTSOC. They discuss the key factors that contribute to a successful partnership between IT and marketing.*Recorded while Laura was at ENTSOC, now Director of Marketing and Communications at IEDC

This episode was recorded during P2PI and SMG's Retail Media Summit UK 2024. In this conversation, Efrain sits with Adam Aldridge, Retail Performance Lead at Kimberly-Clark.  With him, we explore how the US-based paper product leader is approaching Retail Media and the Data they have unlocked to create a more meaningful connection with their consumers. Watch on YouTube: https://www.youtube.com/watch?v=-gyc6epNDC8   Topics Covered: The impact of Retail Media on an FMCG Company like KCC His view on the impact of Digital to better understand the consumer (given his background in Marketing) Partnerships with grocers Key bottlenecks he's detecting

Matt Plank is Rippling's Chief Revenue Officer where he oversees all Sales and Account Management functions in the US and Internationally. Matt joined Rippling in the very early days when Parker Conrad (founder) was building V1 in a basement with $0 in revenue. Today the company is a market leader with 100s of $Ms in ARR. Prior to Rippling, Matt was a Sales Director @ Zenefits where he helped the company scale to $70M in ARR.  In Today's Show with Matt Plank We Discuss:  08:25 Challenges and Strategies in Outbound Sales 10:29 Building Effective Sales and Marketing Partnerships 13:37 Founders and Sales Playbooks: Who Should Create Them? 20:45 Pricing Strategies and Customer Success 24:43 Discounting and Urgency in Sales 33:57 Building Relationships for Successful Deals 34:22 Effective Deal Reviews: Asking the Right Questions 35:30 Pipeline Reviews: Frequency and Participants 35:59 Handling Deal Slippage: Acceptable vs. Non-Acceptable Reasons 39:17 Maintaining Morale in Volatile Times 42:14 Outbound Sales Strategy: Lessons Learned 46:03 Scaling Sales Teams: Hiring and Promoting 47:15 Challenges and Strategies in International Markets 01:00:45 Signs of Scaling Issues in Sales Leadership  

In this epiosde we talk to the Head of Marketing Partnerships and Influencer Marketing at Wix, Sarah Adam. Sarah has over 10 years experience in various B2C and B2B SaaS Marketing roles, from PR, Field Marketing and Content to Partner Marketing and Influencer Marketing. Sarah is focusing on Wix's new end-to-end web creation platform for Agencies and Enterprises, called Wix Studio.

On the latest podcast episode, Philipp Schuster talks about bringing his agency and procurement background to build meaningful and innovative marketing partnerships at Bayer. This is his shiny new object, which he likens to "getting better if you play against a better team" and sees as supporting growth on both agencies' and clients' side. Learn more about this new model and get Philipp's top data driven marketing tips, including why we need to keep putting ourselves in uncomfortable situations. 

Au programme de ce nouvel épisode, Nicolas Pinto revient sur son parcours et nous partage son expertise au micro du Lab. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale.In this episode, Cristy shares the do's and don'ts of marketing, and the primary reason for failed partnerships. She also discusses the evolution and importance of using influencers in marketing, and what it's like marketing to marketers.Key Takeaways:Influencers have been around for awhile, but they became even more important during the pandemic. If you aren't working with influencers as a marketer, you're being left behind. When partnerships fail, it is most often due to lack of communication. Make sure to be very clear about payments, expectations, and what you are promoting. You can generate significant revenue through partnerships, for some companies, as high as 28 percent of their total revenue.  Quote: “If you're not working with influencers right now as a marketer, you're left behind. This is happening now. The rise of influencers, they've been around for a long time, I spoke at mommy blogger conferences back in 2012, so it's not new. But what is new is sort of the heightened awareness and demand for influencer content. And I think it all happened around the pandemic when people were at home with their phones, creating social interaction, buying things online, and the influencers really took off.”Episode Timestamps:*(3:06) The Trust Tree: The rise of commerce content*(14:20) The Playbook: THe dos and don'ts of partnerships*(35:55) The Dust Up: Knowing your worth*(37:28) Quick Hits: Cristy's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Cristy on LinkedInLearn more about impact.comLearn more about Caspian Studios

In this episode of Thought Leadership Studio, join us as we delve into the world of strategic marketing matchmaking with Behdad Jamshidi, award-winning marketing strategist and founder of CJAM Marketing. Discover how Behdad connects businesses with the right marketing partners, bridging the gap between business needs and specialized marketing expertise. Learn about the innovative use of AI in marketing and the importance of finding passionate, long-term partners. Behdad shares his insights on building successful marketing partnerships and offers practical advice for advancing your online messaging. Whether you're a business owner looking to enhance your marketing efforts or a marketing professional seeking new strategies, this episode provides valuable knowledge and inspiration. **What this episode will do for you:** - Understand the role of strategic matchmaking in marketing success. - Learn how to leverage AI for innovative marketing solutions. - Discover the importance of specialized marketing partners for business growth. - Gain insights on improving your online messaging. - Explore practical recommendations for advancing your marketing strategy. - Find out how to connect with Behdad Jamshidi for further guidance. For a curated transcript and links to free offers and resources discussed, go to the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Matching-Marketers-to-Companies-with-Behdad-Jamshidi

Takeaway points: - Partnerships are the secret sauce in your marketing plan. - Strategic Marketing Partnerships provide REACH to your ideal customers, CREDIBILITY in your industry and community, and DIFFERENTIATION from your competitors, that drives profitability. - Sponsorship is dead. Triple win partnerships make headlines, build hype and get you creatively deliver new offers to your mutual customers.   Therese has the magic touch when it comes to speaking the language of brands, securing collaborations, partnerships, and sponsors that grow businesses.   She's the Best Selling, triple gold medal Author of SWAP! Marketing without Money where she reveals her insider strategies and a trailblazing track record that speaks volumes.   Therese secured major partnerships with brands Jeep, Sesame Street and Benetton to create a $10m business. A seasoned TV strategist, she's been a judge on Channel 10's ByDesign, and weaved brands seamlessly into shows like The Block, Selling Houses Australia, and The Living Room and has become the sought-after expert for securing sponsorships that deliver a 3-way win.  __ Get Your Free Ebook Copy Of Mike Handcock and Landi Jac's Entrepreneur X Factor: www.exfbook.com www.worldwidebusinessintelligence.com We bring you worldwide business intelligence with heart, purpose and one goal. Your increased Prosperity, with greater Freedom and significant purpose.

Today's Masterclass episode is all about 5 Ways To Develop Your Creative Skills In The Football Industry, With Curiosity, Coaching, Leadership, And The Right Working Environment   Learn from 5 Sports Industry Professionals sharing their tips on how to improve your Creative Skills in the Sports & Football Industry   In this podcast episode:   Lizi Hamer, Global Executive Creative Director at Octagon, discusses how pursuing a degree in Art enhanced her graphic design and marketing skills. James Galanis, President of Universal Soccer Academy, explains how visualization techniques have improved his football coaching abilities. Mayi Cruz Blanco, Head of Marketing Partnerships at TEAM Marketing, talks about the role of creative leadership in advancing women's football. Dan Wood, from the World Freestyle Football Association, critiques 'copycat' marketing strategies in the football industry and emphasizes the importance of creative thinking for authenticity. David Alfrey, Partner at Addleshaw Goddard, highlights how creativity can thrive with the right work environment.   Connect with Ed!!   Connect with Ed on LinkedIn: https://www.linkedin.com/in/edbowers101/   Follow Ed on Instagram:  https://www.instagram.com/edbowers101/

Have you ever found yourself at a career crossroads, unsure which path to take? Dr. Jamie Parks, CEO of American Hearing and Audiology, joins us to narrate her journey from an uncertain undergrad to a business maven, operating 20 clinics across several states. Our conversation dives into the moments that shaped her audiology career, from her initial steps in clinical work to the leap into sales, and circling back to her true passion in private practice. Alongside this, Dr. Parks unveils the transformative impact marketing and a relentless pursuit of independence had on her growth, proving that a mix of vision and grit can lead to doubling revenues and successful entrepreneurship in healthcare.When we think about business, we don't often pair it with the intricacies of forming partnerships, but Dr. Parks walks us through the complex dance of expansion. She shares her insights on building a robust team dynamic, the art of structuring partnerships, and the crucial elements of trust, communication, and aligned goals. Whether discussing how to create a solid operating agreement or leveraging each other's strengths for effective problem-solving and decision-making, this episode provides a playbook for entrepreneurs looking to scale and solidify their ventures through collaborative efforts.Lastly, we tackle the strategies that ignite business growth and keep the engine running smoothly. Dr. Parks elaborates on the use of affiliate programs, consulting services, and the pivotal role of cultural leadership in nurturing a thriving workplace. We also cast a wider net to examine the audiology industry's trends, the role of private equity, and the strategic importance of vendor relations. For those hooked on the narrative of American Hearing and Audiology or curious about the commercial side of audiology, Dr. Parks points you towards resources and opportunities to engage further and perhaps even find the ideal location for your practice through Leaders Real Estate. Join us for an episode rich with actionable insights for both the budding entrepreneur and the seasoned business leader.If you need help finding the perfect location or your ready to invest in commercial real estate, email us at podcast@leadersre.com. Sign up for a FREE vulnerability analysis and lease renewal services View our library on apple podcasts or REUniversity.org. Connect on Facebook. Commercial Real Estate Secrets is ranked in the top 50 podcasts on real estate

In this enlightening episode of The Content Amplification Podcast, host Shaun Whynacht sits down with Yoran, the visionary founder behind a groundbreaking affiliate management platform tailored for B2B SaaS companies. If you've ever pondered the real benefits of affiliate marketing, how to leverage it to grow your business, or even the nuts and bolts of what affiliate marketing entails, this conversation is a goldmine of insights.Yoran demystifies the concept of affiliate marketing, illustrating how it serves as a partnership that drives traffic and, ultimately, paying clients to your business. With a focus on SaaS and B2B, he explains the unique advantages of recurring subscription models and higher ticket prices in affiliate marketing.The journey to founding his company is as fascinating as it is inspiring. Frustrated by the limitations and challenges of existing affiliate networks, Yorin embarked on creating a solution that prioritizes trust, transparency, and efficiency. He shares the hurdles of bootstrapping a SaaS company, the strategic moves that propelled his platform forward, and the importance of having a solid foundation before diving into affiliate marketing.For SaaS companies curious about starting their affiliate program and individuals considering the affiliate path, Yorin offers invaluable advice. He emphasizes the importance of understanding your product and market first and shares tips on building a successful affiliate program and becoming an effective affiliate.Discover how Yoran's platform is revolutionizing the affiliate marketing landscape for B2B SaaS companies and affiliates alike, making it more transparent, trustworthy, and profitable. Whether you're a SaaS entrepreneur, a marketing professional, or someone interested in the affiliate marketing world, this episode is packed with actionable insights and stories that will inspire and inform.About JoranJoran Hofman founded Reditus, an affiliate management platform for B2B SaaS companies. He has been growing the company entirely bootstrapped and with a straightforward value-led approach. Before starting Reditus, he was an affiliate marketer and saw an apparent problem in the market. Hence, he started Reditus.We will be diving into bootstrapping a SaaS and how a value-led approach can help you grow your business long-term.What is the biggest challenge Joran is trying to help people overcome right now?How to leverage someone else its network to grow your own SaaS. I also run my own podcast (https://www.getreditus.com/saas-podcast/) where I leverage other peoples network as well, to become a thought leader & grow my own business.Affiliate marketing does this as well, how can you use the audience of someone else to generate paid clients for your software. See our marketplace with SaaS companies here: https://app.getreditus.com/marketplace

In this episode, the hosts discuss the new games coming to Fortnite, including Lego Fortnite, Rocket Racing, and Fortnite Festival. They also analyze the trailer for GTA 6 and share their thoughts on the game's world and characters. Finally, they speculate on the possibility of next-gen consoles being released alongside GTA 6. The conversation covers topics such as GTA 6, Dragon Age, Game Pass partnerships, Shohei Otani's destination, ownership of digital movies, physical media, and Game Awards predictions. In this episode, the hosts review the movie Die Hard and discuss whether it is a Christmas movie. They praise the pacing and setting of the film, as well as the flawed and relatable protagonist. The hosts also discuss the sequels to Die Hard and share their thoughts on the upcoming Avatar: Frontiers of Pandora game release. They conclude the episode by inviting listeners to join them for their live coverage of the Game Awards.   Website: https://strangelyawesomegames.com/ Vote for our 2023 Best of Awards here!   Takeaways Fortnite is introducing new games within its platform, including Lego Fortnite, Rocket Racing, and Fortnite Festival. The trailer for GTA 6 showcases a vibrant and detailed world set in a fictionalized version of Florida called Leonida. The hosts are excited about the potential of GTA 6's story mode and the intimate, low-level crime focus. The release of GTA 6 may coincide with the launch of next-gen consoles, offering an enhanced gaming experience. GTA 6 is expected to have marketing partnerships with Sony or Microsoft. Dragon Age is targeting a full reveal and potential release in summer 2024. Game Pass is unlikely to be available on PlayStation or Nintendo platforms. Shohei Otani's destination is uncertain, but Toronto is a potential contender. Ownership of digital movies on PlayStation is at risk due to rights issues. Physical media, such as steel books, can provide a more tangible and secure ownership experience. The Game Awards predictions include categories such as action-adventure, narrative, and game of the year. Die Hard is a classic action movie with a Christmas setting, making it a popular choice for holiday viewing. The pacing and setting of Die Hard contribute to its success, creating a claustrophobic and intense atmosphere. The flawed and relatable protagonist, John McClane, adds depth to the film and makes it more engaging. The sequels to Die Hard vary in quality, with Die Hard 3 and Die Hard 4 being particularly well-received. The hosts are excited about the upcoming release of Avatar: Frontiers of Pandora and invite listeners to join them for their live coverage of the Game Awards. Chapters   16:33 GTA 6 Announcement 22:29 GTA 6 World and Characters 29:00 GTA 6 and Next-Gen Consoles 30:05 GTA 6 and Marketing Partnerships 34:02 Dragon Age and Dread Wolf 35:50 House of the Dragon and TV Shows 37:12 Game Pass on PlayStation and Nintendo 44:04 Ownership of Digital Movies 50:16 Physical Media and Steel Books 54:18 Game Awards Predictions 58:15 Die Hard: A Christmas Movie 01:02:49 Die Hard Review 01:06:14 Die Hard Sequels 01:10:32 Die Hard Pacing 01:13:29 Al Powell's Character 01:16:14 Die Hard as a Tradition 01:19:57 Avatar: Frontiers of Pandora Release 01:21:57 Other Game Releases 01:23:29 Conclusion

In this episode of Entrepreneur Money Stories, Danielle and Lindsay delve into community-driven business growth, partnerships, starting and growing a business without funding, and Lindsay's journey of selling her business. Discover insights on organic marketing, business development, challenges, key lessons, and cost-effective marketing strategies.   Topics Discussed:   Intro (0:00)  Lindsay's current mission and focus (2:47) Lindsay as an “accidental” entrepreneur and how to grow your business with no funding (4:04) Balancing full-time work and building a business (6:48) Attracting brand partnerships: luck or skill? (10:23)  Money Mindset Mastery Framework (20:50) The journey of selling your company: navigating due diligence inquiries (21:51) Leaving your business behind and pivoting to a new business (28:46) Lindsay's most important lesson learned and strategies for success (37:00) Connect with us for help (45:20) For help with finances while growing your business, visit: https://kickstartaccountinginc.com/get-started/  Connect with Danielle: Instagram | @Daniellehayden__OH Instagram | @Kickstartaccounting Website | Kickstart Accounting, Inc. Facebook | Kickstart Accounting, Inc.   Get Started Today: https://kickstartaccountinginc.com/get-started/  

Golf. Hard to believe there are other sports played here in The Valley as everywhere you look is a golf course. But one organization in particular is celebrating 100 years this year, the AZ Golf Association. The AZ Golf Association serves as the official governing body of amateur golf in Arizona. What started as a small group of golfers who got together to run the annual Amateur Championship has grown to an association of more than 700 men's and women's clubs, serving nearly 80,000 individual members. Today, the AGA is a volunteer-based organization directed by amateur golfers promoting the game of golf and providing valuable benefits and services to its members. This week I have Chris Montgomery who is the Dir of Marketing & Partnerships at AGA. Hopefully I can learn a thing or two about the game. We also have two of our favorites, Jeremy Mueller of State Farm Insurane and Dr. Rob DiVito of AZ Center for Laser Dentistry. 

Golf. Hard to believe there are other sports played here in The Valley as everywhere you look is a golf course. But one organization in particular is celebrating 100 years this year, the AZ Golf Association. The AZ Golf Association serves as the official governing body of amateur golf in Arizona. What started as a small group of golfers who got together to run the annual Amateur Championship has grown to an association of more than 700 men's and women's clubs, serving nearly 80,000 individual members. Today, the AGA is a volunteer-based organization directed by amateur golfers promoting the game of golf and providing valuable benefits and services to its members. This week I have Chris Montgomery who is the Dir of Marketing & Partnerships at AGA. Hopefully I can learn a thing or two about the game. We also have two of our favorites, Jeremy Mueller of State Farm Insurane and Dr. Rob DiVito of AZ Center for Laser Dentistry. 

All in 24 Minutes or less… In Season 4, Episode 7, Travis sits down with Chris Marciani, Brand and Marketing Partnerships for The Brandr Group.  Chris has worked in senior sales roles at leagues, teams, and agencies.  Tune in to hear what he believes the similarities are in selling at a high level for different properties and teams. 3 Hot Topics: ✅ Sell Regardless of Performance ✅ Unique Parts of Large Deals ✅ Key Characteristics in Top Executives www.52weeksofhustle.com Book Available - https://www.amazon.com/dp/1735610801 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Struggling to expand your customer base and enhance the traction for your offerings? Well, today's episode delves into a proven, yet underutilized strategy that's an absolute game-changer - Strategic Marketing Partnerships.   We break down the process of forming a powerful alliance with non-competing businesses that share the same target audience. Discover the incredible potential these partnerships unlock in driving exponential growth and boosting customer retention. You'll learn how to identify prospective partners and integrate your services in a way that amplifies the value you deliver to your customers.   And that's not all. We also discuss how to effectively leverage your partners' user bases to promote your product or service, resulting in unprecedented traffic to your offerings.   But wait, there's a third point - a secret sauce if you will, that ties all of these strategies together. It's a game-changing insight you can't afford to miss.   Ready to unlock massive growth for your business? Well listen closely and dive into a world of strategic alliances and the incredible potential they hold.  

Instead of our normal broadcast, we're doing something a little different. Will and Tim spend 30 mins chatting about the past week's most interesting eComm (and beyond) news. Think Pivot meets Morning Brew pod meets The Rest Is History. We discuss Threadup's resale report and the general state of circular platforms, Gymshark's approach to retail and where omnichannel is at, Vice's demise, KIKI the new Web3 beauty brand and Domm Holland's new startup, Trady. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Recharge here ⚡️ Enjoy ✌️

Jenna is the CMO of IPSY, a direct to consumer business which happens to be the largest beauty subscription brand in the world. Prior to that, she was the CMO for 7 for all mankind, the denim brand, and was recognized as Forbes top 50 Entrepreneurial CMOs.  Jenna talks about how the creator economy and developing a tiered approach with influencers has been a significant growth driver for IPSY. She goes into the KPIs that are important to them like Earned Media Value and how that ties to organic traffic which is a direct source for acquisition and how these partnerships serve as a primary communication vehicle for product announcements and earned media to drive existing subscriber AOV. One of the sources IPSY has at their disposal is an influencer network that reaches north of 20M brand proponents. Not only do they have distribution at scale, but the brands and personalities of their creators, also then drive even more brand loyalty. So it's two feedback loops. One for distribution and another for brand sentiment.  --- Where to find Jenna:  https://www.linkedin.com/in/jennahabayeb/ Where to find Patrick:  https://www.linkedin.com/in/pcmoran/ --- Sources we discuss: https://www.tribedynamics.com/blog/earned-media-value https://www.ipsy.com/about --- (2:42) A description of IPSY as a business and when it got started    (4:14) Brand Partnerships as a supply source of products, Marketing Partnerships for amplification, and Creator Partnerships (7:21) The differences between Marketing Partnerships and Creator Partnerships (9:11) How IPSY got started building their creator economy  (11:44) Breaking down the creator economy into three tiers  (16:35) Using Earned Media Value to determine effectiveness (19:34) Impacting new subs and driving engagement  (21:29) Building non-transactional and authentic relationships with creators  (24:03) The emergence of de-influencing  (25:26) Using the community and customer forums for real time feedback and establishing deeper relationships     (28:26) How the internal teams leading creators, the community, and paid acquisition work with each other (30:25) How brands and companies can get started with a strong influencer strategy and build larger and stickier communities  (33:51) Defining effectiveness by aligning to business objectives  (37:14) Investment approach for influencers and tying to the right KPIs (38:45) Starting small and thinking about creators as partners in both distribution and content                   

Golf. Hard to believe there are other sports played here in The Valley as everywhere you look is a golf course. But one organization in particular is celebrating 100 years this year, the AZ Golf Association. The AGA serves as the official governing body of amateur golf in Arizona. What started as a small group of golfers has grown to an association of more than 700 men's and women's clubs, serving nearly 80,000 individual members. Today, the AGA is a volunteer-based organization directed by amateur golfers promoting the game of golf and providing valuable benefits and services to its members. This week I have Chris Montgomery who is the Dir of Marketing & Partnerships at AGA.  Calendar of Events  Happy Easter and Passover to all those who celebrate.  Click here to learn more about AZ Golf Association Hoppy EasterScottsdale Quarter is hosting an egg hunt on April 8 from 11-2. Tickets are $5 to secure a bag and eggs for your child. Make an afternoon out of it and enjoy a little shopping while you're there.  Frank LebowitzComing to the Scottsdale Center for Performing Arts on April 7. Tickets start at $35. You're definitely in for night of laughs and puns.  The Bachelor LIVE on Stage at Salt River Fields  The ultimate Bachelor Nation fan party comes to Talking Stick Resort for six shows in the form of a wildly flirtatious and interactive evening. The audience and on-stage participants will leave feeling like they just spent an evening at the mansion. Each weekend in April features different Bachelor and Bachelor contestants. Check the link to see which weekend your fan favorite is coming to town.  

Golf. Hard to believe there are other sports played here in The Valley as everywhere you look is a golf course. But one organization in particular is celebrating 100 years this year, the AZ Golf Association. The AGA serves as the official governing body of amateur golf in Arizona. What started as a small group of golfers has grown to an association of more than 700 men's and women's clubs, serving nearly 80,000 individual members. Today, the AGA is a volunteer-based organization directed by amateur golfers promoting the game of golf and providing valuable benefits and services to its members. This week I have Chris Montgomery who is the Dir of Marketing & Partnerships at AGA.  Calendar of Events  Happy Easter and Passover to all those who celebrate.  Click here to learn more about AZ Golf Association Hoppy EasterScottsdale Quarter is hosting an egg hunt on April 8 from 11-2. Tickets are $5 to secure a bag and eggs for your child. Make an afternoon out of it and enjoy a little shopping while you're there.  Frank LebowitzComing to the Scottsdale Center for Performing Arts on April 7. Tickets start at $35. You're definitely in for night of laughs and puns.  The Bachelor LIVE on Stage at Salt River Fields  The ultimate Bachelor Nation fan party comes to Talking Stick Resort for six shows in the form of a wildly flirtatious and interactive evening. The audience and on-stage participants will leave feeling like they just spent an evening at the mansion. Each weekend in April features different Bachelor and Bachelor contestants. Check the link to see which weekend your fan favorite is coming to town.  

This episode from the archives is gold.Anthony has years of experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics. He is currently the Associate Director of Social Media at OrangeTheory and formally headed up Brand Strategy & Marketing Partnerships at CEG, plus social media at Bodybuilding.com and Spartan Race.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Anthony:LinkedIn: https://www.linkedin.com/in/anthonyyepez/Twitter: https://twitter.com/AnthonyYepezKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

I'm Josh Cooperman and this is Convo By Design with a podcast episode about podcasting and how this form of communication is finally getting the attention of those in the shelter industry. Moderated by a longtime friend, Breegan Jane and empaneled by new friends who you will meet in just a moment. I learned a long time ago that you can't force people to embrace any ideas until they are ready to do it themselves. Podcasting is something I am extremely passionate about because I have been doing it for such a long time. At the start of this show, 10 years ago, I really wanted to gain the attention of the established media because I felt like I was providing a product not available. telling the stories behind the design instead of just showing the work itself because that has always been of greater interest to me. It took far longer than I thought it would and the reason why? Because showing pretty pictures is much easier to do. Talking about the celebrity designer, starchitect or celebrity client is the design porn that gets clicks and shares instantly. it takes far more time to listen to a 30 or 60 minute conversation where the ideas build. I'm going to keep the preamble short because following is a longer conversation about the growth and development of podcasting in our industry. I was fortunate to be invited by Kim Porter, Senior Programming Manager with IMC, and Las Vegas Market, who also gives the introduction at the very beginning. In this episode, you will also hear from; Justin Honaman of Contender Cast, Daniel Russo of The Design Exchange and Michelle Sherrier of The Retail Whore. And this panel was deftly moderated by a friend of the show and previous guest, Breegan Jane. Designer Resources ThermaSol - Redefining the modern shower experience. Episode 271 featuring Mitch Altman Moya Living -  Beautiful, durable powder coated kitchen, bath & outdoor kitchen cabinetry Design Hardware - A stunning and vast collection of jewelry for the home! What you are going to find is an entirely different conversation than you might expect. It covers everything from how and why to the stories that drew each of us to the platform and what the future of arts and design focused podcasting sounds like.  We'll get to that right after this.  Thank you Breegan, Michelle, Daniel, John. I really am so furtunate for an opportunity to share a stage with you. Thank you Kim for making this possible and  Thank you to CXD partners and sponsors including ThermaSol, Moya Living, Design Hardware.. Thank YOU for taking the time out of your day to download, subscribe and listen to the show. I appreciate you and I hope this show helps you do that thing you do better. For more information about the show, about what we do here at Convo By Design, check the show notes for links and ways to connect. Until next week, be well and take today first. -CXD

In today's episode, we hear from one of the best partner-marketing leaders on the planet in Mark Kilens, and one of the most experienced partnerships people coming out of sales, Airmeet's new VP of Partnerships & Channel Sales, Rhonda Scher. Rhonda was deep into sales before working in her first partnerships role at Hopin. Mark cut his teeth building HubSpot's renowned partner and user training programs before running marketing at companies like Drift and now he's CMO of Airmeet. During our talk today, the three of us work to uncover: What partnerships mean to Mark, Rhonda and Airmeet The importance of partnerships for both Mark and Rhonda in their careers and objectives at Airmeet How partnerships lends itself to Marks core growth framework Types of partners Rhonda is working with How Rhonda puts together marketing requests What Mark needs from partnerships to treat a request from the partnerships team like an opportunity and not an obligation What can stop the partnership effort in its track if the partner person doesn't plan ahead How to take your tech integrations partnerships hat off while dealing with solutions partnerships What happens next after marketing approves a collaboration with partnerships KPIs they share and see as the next This is an excellent episode to share with your marketing team or CEO. But as usual, before we start, please hear from our amazing sponsors. Sponsors: Reveal - A free account mapping solution. Partnerstack - Partner tracking and payouts. ‍Partnerhub® - for finding and managing your partnerships. ‍

As a business owner, you know that what you offer is very specific. And you've probably learned that straying from what you offer to accommodate a client need isn't always the best idea. BUT. What if you strayed, and strayed wildly successfully by involving a strategic partner? Your client needs more than what you offer. It's as simple as that. What if you had control over this and how it impacts your projects for that? That's where strategic partnerships can play a role.  Tune in to hear all about strategic marketing partnerships that will not only benefit your clients and customers, but you in the long run. (PS: Some  exciting news towards the end of the episode, so make sure to listen all the way!)Topics discussed:What strategic marketing partnerships entailHow to discover strategic partners that align with you and your businessHow strategic marketing partnerships can boost your revenue Check out Brand in a Bottle: brandgoodtime.com/brand-in-a-bottleFollow us on Instagram: @shesbusyaf @brandgoodtimeFind us online: brandgoodtime.com & shesbusyaf.comWork with us: brandgoodtime.com/work-with-us

On this episode, Jake Jorgovan, Founder of Content Allies, a marketing agency that helps B2B tech companies launch revenue-generating podcasts and content marketing campaigns, discusses building co-marketing partnerships through podcasting. Jake talks about the value of co-marketing partnerships through podcasting for small businesses compared to larger businesses, as well as the different angles that each uses to meet different objectives. He says that before creating a podcast, it's critical to understand your objective, as well as the process around that. For example, some use podcasting for account-based marketing, to build relationships with new customers or partners, or as a showcase of thought leadership. Some of the tips Jake provides are around gathering ideas, what to do to sustain podcast partnerships after the show, ways people are collaborating together on podcasts and how to create awareness for podcast shows as well as outlets for podcasting content. Resources Mentioned: Leaders of B2B podcast - https://podcasts.apple.com/us/podcast/leaders-of-b2b-interviews-on-b2b-leadership-tech/id1541181625 Content Allies podcast agency - https://contentallies.com/ Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information. Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com. #saas #software #cloud

Dustin Riechmann is a strategic marketing coach who helps mission-driven entrepreneurs rapidly increase profits and massively grow their network using a Partnership Marketing System. Some of The Topics Discussed Include: How To Use Guest Podcasting as a Strategic Marketing Channel Dustin's Partnership Marketing Strategy How To Create a Steady Flow of Leads Without Paid Ads 3 Keys To Closing High-Ticket Sales A 90-Day Action Plan To Generate A Year of Growth In 12 Weeks Links & Resources Simple Success Coaching Connect with Dustin on Linkedin  Review & Subscribe Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.   Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.  Need Digital Marketing Help? Then book a Strategy Call with me to discuss your company's marketing challenges. In less than 30 minutes, I'll help you brainstorm solutions to improve your company's marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.  Book a Strategy Call

“Control what you can control.” That's the mantra that Phoenix Suns SVP of Marketing Partnerships Tom Fletcher spoke to himself as his playing days in the NFL came to an end. It was his vow to never let his future be left to the capricious whims of some unknown team executive. With that, Tom began his sports business career by focusing on what he could control: building solid relationships, saying yes to opportunities, working with great teams of people, and so much more. That focus has seen him through some ups and downs throughout his career. In our conversation, we touch upon some of his unique challenge, what the transition away from being a professional athlete was like, and lessons he picked up hanging around Coach Nick Saban an the U Alabama football team. Video clip: https://youtu.be/y2L3pC6hQHY

Marketing can be a struggle when you're first starting out and have a small audience. What if there was a strategy that could get your name out to hundreds, if not thousands, of people in your target audience fast - and it was completely free?In this episode, we're joined by Dustin Riechmann, founder of Simple Success Coaching and an expert in partnership marketing. He shares what partnership marketing is, why it's so effective, and how to get started with it. He also shares some of the most common mistakes new or aspiring business owners make when taking the leap into entrepreneurship.So if you're thinking about starting a business or are in the early stages of growing one, this episode is for you. Tune in to learn how you can use partnership marketing to take your business to the next level!Join us as we discuss:(1) The importance of having a plan when making a major career change(2) How to take the next step in your business for growth and revenue(3) Why confidence is key when selling your products or services(4) The value of networking and building relationships with other business owners(5) How to get started with partnership marketing so that you can help your business thrive(6) Examples of partnership marketing success stories(7) Dustin's advice for you if you're on the fence about quitting your job or starting your businessResourcesConnect with DustinWebsite: https://simplesuccesscoaching.com/Instagram: https://www.instagram.com/engagedmarriage/Want more tips to help you launch & grow your online business? Click here to join the FREE Quit Your Job, Sis Facebook Community!For more inspiring content that will help you up-level in your life & biz, follow me on Instagram @lindsaymhanson. Use #QuitYourJobSis to show you're listening!Support the show

Scott Levy, a globetrotting senior US sports executive with a stellar resume and decades of achievements in the NBA.  Get an inside scoop into the growth of the NBA internationally, and Scott's role and journey over more than two decades with the organization.   Key Highlights Passion for traveling inspired early after University, starting in the advertising world with Y&R and McCann-Erickson in New York City with a goal to combine his passion with work Joining the NBA in 1996 working in marketing and moving in Media and international television distribution His first decade at the NBA unpacked (1996-2006) Massive growth of global distribution, especially country by country deals – media a big focus of then Commissioner David Stern Over 20 deals in China alone, Shanghai Media story  Clear strategy to keep everything in house, not using agencies – Scott explains the reason behind it  David Stern, always pushing his team to get better, be the most educated guy in the room  The impact of players on growth,  Yao Ming, Dirk Nowitzki and the US superstars from MJ to Kobe Bryant The different impacts of Yao and Dirk in their respective territories, Kobe and LeBron, social media exploits and travelling the globe  Teams travelling globally to promote the League (pre-season games), comparing to European/UK Football Clubs.  Decisions are centralized and coordinated by the League Initially teams often didn't want to travel (Coaches preferred to train at home for pre-season) and now it's a part of their global brand and team building Teams been travelling since the 90s, first in Japan, up to 6-8 teams now regularly travelling each year, mostly teams playing each other Teams now using Tours to expand fan base, bring in new sponsors, etc, also driven by more diverse group of NBA Team owners    MJ Global Sports & Media – short 2-3 year break as consultant  Back into the NBA for the second round (2009-2022) Coming back as SVP & Managing Director for NBA Asia based in Hong Kong His role, everything in region excluding Greater China (separate NBA China office), firstly “learn about Asia” Philippines, highest basketball affinity in the world – mad about the game – Eric Spoelstra visiting the Philippines India, important market and development started a decade ago Basketball Africa League (BAL) success and model, potential for other regions? NBA Digital platforms (NBA League Pass) – variety of feeds (Player, Refs & Mascot cams) different languages, local influencers calling a game in local language, different packages, fourth quarter pass, etc.  Very customized to each region and country. As low as US$ 20 dollars (correction to US$ 10 dollars comment) per season Rakuten, important partnership in Japan (media partner) and globally Short form content, very important for engagement, vertical video format, finding the right mix, longer content demand growing (20-60 min) Local partnerships, depends on country, ie. Philippines, Australia and China has strong local partnerships Junior NBA program – healthy livestyle focus, more opportunities to grow with local partners Scott leaving the NBA, becoming a digital nomad, spending time between Asia and US – next moves Consulting companies in Web 3 space      NBA Top Shot, NBA an early adopter in NFT space – US$ 1 billion dollar worth of transaction  Scott sees exponential growth in the Web3 space from metaverse to Dao's – still early days  NB2K – a form of a metaverse already,  NBA Fortnite – NBA All-Star Game content (16 million visiting NBA Hub in Fortnite) His focus is on being heavily immersed in this space in the foreseeable future on his own Final words on the current NBA Play-offs and teams in the Conference Finals    About SCOTT LEVY, Executive Vice President & Managing Director, NBA Asia As Executive Vice President & Managing Director of NBA Asia, Scott Levy oversees development and expansion of the NBA's branding and basketball initiatives in Asia-Pacific, including Australia, India, Japan, Philippines, South Korea and other countries across Southeast Asia and Oceania.  Levy directs all of NBA Asia and NBA India's business groups, including media distribution, marketing and marketing partnerships, merchandising, events, digital media, and gaming.  Levy reports to NBA Deputy Commissioner Mark Tatum. Since Levy's arrival in 2009, the league has dramatically expanded its local partnerships in Asia-Pacific, resulting in more than 460 retail locations and e-commerce sites, multiple new media and marketing partnerships, the launch of the Jr. NBA across Southeast Asia, and amassing more than 35 million followers from Asia across the league's social media accounts. From 2006 to 2009, Levy ran his own consulting company, MJ Global Sports and Media Inc.  Levy previously worked for the NBA for 10 years and left as Senior Vice President, International Television and Marketing Partnerships.  During his tenure, Levy helped grow broadcast distribution for NBA programming to more than 200 countries and 40 languages.  Under his leadership, the NBA launched many new content offerings internationally, including NBA TV, the league's 24-hour network. Prior to beginning his first NBA stint in 1996, Levy traveled independently and extensively throughout China, Southeast Asia, Australia and New Zealand.  Levy is on the board of the Global Health Society, a nonprofit organization that conducts camps and develops programs for children with bleeding disorders.  He has competed in multi-sport and adventure races, including the New York Marathon, Oxfam Japan Trailwalker and many triathlons raising funds for Fred's Team and the Leukemia & Lymphoma Society.  Levy is based in Hong Kong with his wife Ilene and sons Matthew and Joshua.   Follow us on our social sites for the latest updates Instagram: https://www.instagram.com/sportsentrepreneurs/ Facebook: https://www.facebook.com/marcusluerpodcast LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs Website: https://marcusluer.com Podcast: https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com   Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

Marketing-Partnerships Alignment can be a challenge for tech companies for a multitude of reasons, which we get into on this episode. Further, maintaining a community within product advocacy is becoming more and more crucial to category leadership. To address the why and how of marketing-partnerships alignment as well as community competency, I've asked Nick Bennet, Director of Evangelism & Customer Marketing @ Alyce, and Rob Sale Director Of Partnerships @ Alyce, to help us understand: Marketing / Partnerships alignment. How Rob and Nick run their overlapping projects. Nick's community and where/how he allows Alyce and Rob access in any way (email, social…). Community-Led Partnerships. Building a community under your partner program. Converting community members to active partners. Tracking / reporting on community KPIs. How those KPIs relate to partnerships. This is part 1 because Nick and Rob are just getting started on some major initiatives that we want to check back on in a few months. Sponsors: Sendoso - The leading sending platform. Partnerstack - Partner tracking and payouts. Reveal - A free account mapping solution.

For the end of Series 7, we have a special roundup episode in store for you, in which our Host James Mitra sits down with 40 Minute Mentor Producer and JBM Head of Marketing & Partnerships, Hannah Urbanek. Together, they reflect on their favourite moments of Series 7 and tell us a bit more about the upcoming episodes, including the comeback of a very popular mini series. ➡️ If you're not all caught up on Series 7 yet, make sure you have a look through the episode archives at https://podcasts.apple.com/gb/podcast/40-minute-mentor/id1459665761?uo=4&ct=ratethispodcast&mt=2&ls=1⭐ If you enjoyed Series 7 and can't wait for more, please do make sure you hit the subscribe button and leave us a review at https://ratethispodcast.com/40mm

You can be good at selling but if you can't listen, you'll never be a successful sales leader. Leadership is all about finding your weaknesses. Join your host Lance Tyson as he sits down with Ron Skotarczak, Executive Vice President of Marketing Partnerships with MSG Entertainment. As you listen to Ron reflect on his career's evolution, you'll gain insights into growing as a leader. Listen closely and you'll discover his necessary ingredient for success, the importance of relationships in selling, how adversity tempers you mentally for future success, and the values he uses to drive his team forward. Break out your notebooks and be prepared to take notes as Lance and Ron explore what it takes to be a successful sales leader at this time.Love the show? Subscribe, rate, review, and share! https://www.lancetyson.com/podcast

Anthony has 13+ years experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics. He currently is the SVP of Brand Strategy & Marketing Partnerships at CEG. He was formally the headed up social media at Bodybuilding.com and Spartan Race.

What does customer success look like at a venture firm?  A Chief Customer Officer turned venture partner, Cassie Young is tackling this question head-on as she brings her customer success strategy expertise to the world of venture capital through a unique operating model.  In this episode of Value Builders, listen to Cassie explain how Primary Venture Partners is taking a new approach to supporting its portfolio by leaning on customer success principles as a catalyst for portfolio success. She also details the importance of customer storytelling, understanding that retention is a growth catalyst for new business sales, and why she believes that the CROs of the future are the CCOs of today.    About Cassie Young As Primary's Operating Partner focused on go-to-market, Cassie helps founders and portfolio companies to build and scale their sales, marketing, and customer operations.After graduating from Duke (making her a life-long Blue Devils fan), Cassie began her career as an analyst at Citigroup and entered the NYC tech scene in 2006 when she joined TheLadders as an early employee. Cassie took a quick break from NY to earn an MBA at the Tuck School at Dartmouth, but quickly returned to NY and has since worked as VP Marketing & Analytics at GLG and as VP Marketing & Partnerships for Savored (acquired by Groupon in 2012).Before joining Primary in early 2020, Cassie was Chief Customer Officer for CM Group, where she ran global customer and commercial teams for a $200 million+ martech portfolio. Cassie joined CM Group as part of their acquisition of Sailthru, where she was the Chief Revenue Officer.

This week on the Digital Velocity Podcast, Robert Glazer of Acceleration Partners joins Erik and Tim to discuss driving successful growth in an organization with affiliate marketing partnerships. https://www.digitalvelocitypodcast.com/episodes/14-driving-growth-with-affiliate-marketing-partnerships-robert-glazer

In this conversation with Heidi Solchenberger, Senior Manager of Affiliate Marketing and Partnerships at Foot Locker, she talks about partnerships and marketing. Hear about the top-of-mind thoughts around partnerships, Foot Locker's promotion strategies, some of the interesting industry dynamics, and The Data Lab.For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.Episode Outline[00:45] About Heidi and Foot Locker[02:41] Internal affiliate roles[03:53] Partnerships[06:07] What keeps Heidi up at night?[07:10] Targeting[09:20] Promo strategies[12:10] Interesting industry dynamics[14:33] New B2B partnerships[15:57] The Data Lab[18:09] Heidi's mentorsHeidi's MentorsJennifer GoodwinConnect with HeidiLinkedInWebsiteConnect with impact.comWebsiteLinkedIn (Impact)LinkedIn (Dave Yovanno)LinkedIn (Todd Crawford)

This podcast is about big ideas on how technology is making life better for people with vision loss. Today's big idea is the power of virtual reality - how people are using VR to remap sight and help people with vision loss in their daily lives Dr. Roberts visits with Grace Andruszkiewicz and Dr. Frank Werblin about how emerging technologies help people with low vision access the areas of vision they still have, by using a virtual reality system. They also talk about how sight works biologically, and how one such device, IrisVision, works to connect people socially.  The Big Takeaways: Virtual reality changes the sensory inputs our brain receives, to change the visual field our eyes are scanning and the sounds we are hearing. These new inputs trick the brain into thinking we're in a different reality.  IrisVision is a combination of a Samsung phone and a headset for virtual reality that modulates the visual field of a person with low vision so they can see better. The technology re-maps the visual world they're seeing so it becomes resonant with their individual pathology. The development of IrisVision technology started as a device to improve macular degeneration, but has evolved to resolve any type of visual pathology (retinal versus cortical), including magnification or “minification” (reducing the size) to modify the visual field depending on the user's visual function.  IrisVision re-mapping provides the brain access to the raw material; after using the device for a few months, users' native vision is often improved, ultimately leading to a renewed social connection for users.  People who use the device need to have some remaining vision.   Tweetables: “What's really meaningful too is helping people go back to places that are really emotionally meaningful from their past. When they feel like they're back in that place or doing that thing, they come alive again.” - Grace Andruszkiewicz describing senior's experience with virtual reality “Because the screen is a half an inch from your eyes, it's not uncommon for people to see something clearly for the first time in a VR headset.” - Grace Andruszkiewicz “It occurred to me that what was needed was a low-cost, non-invasive device that could recode the visual message in a way that would resonate with those islands of sight that people still have remaining.” - Dr. Frank Werblin on the development of IrisVision “Assisting patients with visual loss has a much broader function - it reconnects people with each other. IrisVision assists people in seeing the visual world, but what it's really doing is reconnecting them socially.” - Dr. Frank Werblin Contact Us: Contact us at podcasts@lighthouseguild.org with your innovative new technology ideas for people with vision loss. Pertinent Links: Lighthouse Guild Rendever IrisVision Guest Bios: Dr. Frank Werblin, Co-Founder, Chief Scientist, IrisVision IrisVision was founded by Dr. Frank Werblin, an MIT graduate, Guggenheim Fellow, and professor at UC Berkeley. Dr. Werblin is renowned for his scientific contributions to our understanding of retinal functioning. He has dedicated his life to innovating, developing and delivering an affordable non-invasive solution for millions of people with low vision. With the help of our research partners at Stanford, Johns Hopkins, UC Berkeley, UPMC, The Chicago Lighthouse for the Blind, and other institutions contributing to low vision science, IrisVision is the realization of that lifetime of work. He is dedicated to pushing the boundaries of low vision solutions by continuing to expand the relationship with top vision scientists and technology powerhouses like Samsung. Grace Andruszkiewicz, Director of Marketing & Partnerships, Rendever Host Bio Dr. Calvin W. Roberts Calvin W. Roberts, M.D., is President and Chief Executive Officer of Lighthouse Guild, the leading organization dedicated to addressing and preventing vision loss. Dr. Roberts has a unique blend of academic, clinical, business, and hands-on product development experience. Dr. Roberts is a Clinical Professor of Ophthalmology at Weill Cornell Medical College. He was formerly Senior Vice President and Chief Medical Officer, Eye Care, at Bausch Health Companies where he coordinated global development and research efforts across their vision care, pharmaceutical and surgical business units. As a practicing ophthalmologist from 1982 to 2008, he performed more than 10,000 cataract surgeries as well as 5,000 refractive and other corneal surgeries. He is credited with developing surgical therapies, over-the-counter products for vision care, prescription ocular therapeutics, and innovative treatment regimens. He also holds patents on the wide-field specular microscope and has done extensive research on ophthalmic non-steroidals and postoperative cystoid macular edema. Dr. Roberts has co-founded a specialty pharmaceutical company and is a frequent industry lecturer and author. He currently serves as an Independent Director on multiple corporate boards and has served as a consultant to Allergan, Johnson & Johnson, and Novartis. A graduate of Princeton University and the College of Physicians and Surgeons of Columbia University, Dr. Roberts completed his internship and ophthalmology residency at New York-Presbyterian Hospital/Columbia University Medical Center in New York. He also completed cornea fellowships at Massachusetts Eye and Ear Infirmary and the Schepens Eye Research Institute in Boston.

In This Episode…Obele and Zach have one of the most candid conversations to date with Watchen Nyanue, the SVP, Marketing Partnerships at Chicago Sky WNBA and the Founder and CEO of I Choose the Ladder. In a rare moment, Zach is left speechless by Watchen's response to what she would need to start a new business. Learn more about supporting black women, the challenges of brand marketing, and the need for life balance. [07:08] The episode kicks off with a candid conversation about the importance of diversity of thought, work-life balance, and how the hustle evolves over the different seasons of life. [16:07] Watchen explains why she started I Choose the Ladder, an organization that aims to support ambitious black women as they climb the corporate ladder. [19:37] What will 2023 hold for Watchen? She has a lot of plans coupled with the desire to balance the ambitions of her future family, building businesses, and lots of travel. [23:16] Zach asks about Watchen's best and worst marketing stories. Hear what she shares about working in brand marketing and which project makes the cut for best she ever worked on. Spoiler alert: it involves the Guinness Book of World Records. [28:10] Finally, Watchen boldly predicts the WNBA will change its season timing to gain more viewers and engage basketball lovers. People and Companies We Mentioned in the Show Watchen Nyanue, SVP, Marketing Partnerships at Chicago Sky WNBA and the Founder and CEO of I Choose the Ladder Episode Length: 38:11

If I was to ask any of your customers which organisations that your small business sponsors, would they be able to tell me the answer? One of the best things about small businesses based in regional Australia, is that when it comes to supporting local charities and fund-raisers, you are by far the most generous! However, what I see happen way too often, is that business sponsorships and donations often happen sporadically and spontaneously. From a philanthropic perspective, this is fine. However, from a strategic business perspective, there are really smart ways that you can leverage your generosity so that it strengthens your brand. Find out how in this episode of #snacktime. About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019. See omnystudio.com/listener for privacy information.

Marketing Partnerships are completely underrated. As a tactic, a partnership with another business who shares the same target audience but does not compete with you to help you both achieve your goals makes brilliant and economic sense. Katrina McCarter is a partnerships guru. She has been taking a partnerships first approach to her marketing for a very long time and my goodness has she achieved some success with this!  In this episode, I ask her all about how small business owners may be able to strike up and use these partnerships to achieve some of their own marketing success. We cover off: Exactly what a marketing partnership is The benefits that marketing partnerships can bring to your business  Some examples of successful marketing partnerships The recommended criteria to look out for when forming a marketing partnership The mistakes to avoid with marketing partnerships And how to measure the success of marketing partnerships Partnership Mastery program details: https://partnershipmastery.global/ You can find Katrina McCarter here: www.katrinamccarter.com www.katrinamccarter.com/outloud https://www.linkedin.com/in/katrina-mccarter/ katrina@katrinamccarter.com  Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You'll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today. About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019. See omnystudio.com/listener for privacy information.

On our first episode of 2021, Drew had a chat with Lily Lewis, Marketing Partnerships Manager at CLG. Lily's first day at CLG was actually the day they all started working from home due to COVID-19. We discussed her unconventional path into esports, why she believes you should work outside of esports first, and how she's making a difference in her role at CLG. Follow Lily: https://twitter.com/lilyolewisDrew's Twitter: https://twitter.com/dweebggRobin's Twitter: https://twitter.com/UnderscoreSilkySupport the show (https://cash.app/$dweebez)

Follow these 3 steps to make sure you find the right agency partner.Develop your game planDefine the right selection processDeciding & Setting the right parametersNeed help with finding an agency partner?Work for an agency, and want to be a guest on a future podcast episode?Email us at connect (at) the marketing help (dot) co.Other key resources for your Marketing Career JourneyLinkedin Learning For Marketers  The Marketing Help Membership LibraryThe Marketing Help Newsletter

No man is an island, or so they say. By the same logic, no entrepreneur succeeds entirely on their own. Independent business doesn't mean going it alone or taking a solitary approach. It just means you get to choose the terms upon which you partner with others. When you do, you further your success, and theirs. […] The post MBA891 Guest Teacher: Dale Beaumont- How to Use Marketing Partnerships to Scale Fast appeared first on The $100 MBA.