Podcast appearances and mentions of lee aase

Struggling with burnout while maintaining high-quality healthcare services that patients love? Listen as Lee Aase shares how his innovative membership-based direct-to-patient healthcare model, HELPCare, LLC, can transform your organization.

Lee Aase is a digital healthcare pioneer and a social media expert. Now, he's a healthcare entrepreneur as co-founder of HELPCare Clinic, a membership-based direct primary care clinic. His current work is particularly relevant for this conversation because we talk about why there hasn't been an episode of DigitaLee recently: Lee's recent back surgery. We discuss how the referral process went, the seamless handoff from his primary care physician to the surgery team at Mayo Clinic. Plus, thoughts on where digital comes into play with a good streamlined care continuum. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, David Shifrin and Lee Aase talk about the news that Netflix is cracking on their long-standing policy of going ad free. Then Lee gives an update on the rent versus own debate – and that's with regards to blogs and social media, not the housing market, although that might be an interesting discussion too. Finally, they close by talking about Lee's latest venture the HELPCare Clinic as an example of how digital tools can help personalize health care. Episode Links MM&M: Q&A: What ads on Netflix could mean for healthcare marketers LinkedIn Newsletters Dr. Dave Strobel Tour of HELPCare Clinic Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, David Shifrin and Lee Aase look at an article from Fierce Pharma that describes a marketing and ad agency building out a dedicated team to work on diversity in advertising. Then, they check in on the conventional wisdom around ways to ensure that content is broadly accessible and close by talking through the role of healthcare marketing teams and supporting the CEO. Episode Links Fierce Pharma: CMI Media Group launches new practice to help pharma reach out to diverse audiences Otter.ai Riverside.fm Descript Learn more about your ad choices. Visit megaphone.fm/adchoices

Following his notable career leading the social media revolution, Lee Aase unretired and now manages a new direct primary care clinic. Lee dives deep into what's drawing him to this new form of primary care, how he's using his communications skills to engage consumers in their health, how it differs from traditional care at legacy institutions, and why he considers personalized, membership-based, whole-person health to be the next revolution. All that, plus the Flava of the Week about copycat strategies.  Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Welcome to DigitaLee, the podcast for healthcare marketers, where we look at the digital news, tools, tips and tricks for effective healthcare communications. This week, David Shifrin and Lee Aase are both confused by CVS moving into selling virtual healthcare goods. Once they get past that, they look at provider organizations planting the flag in the metaverse, and then it's the second of our two-part digital ROI miniseries, this one on how healthcare marketers can position digital programming to justify the ROI. Episode links: Healthcare Finance News: CVS Files Patent to Sell Goods and Healthcare Services in the Metaverse Forbes: Amazing Possibilities of Healthcare in the Metaverse Learn more about your ad choices. Visit megaphone.fm/adchoices

Following his notable career leading the social media revolution, Lee Aase unretired and now manages a new direct primary care clinic. Lee dives deep into what's drawing him to this new form of primary care, how he's using his communications skills to engage consumers in their health, how it differs from traditional care at legacy institutions, and why he considers personalized, membership-based, whole-person health to be the next revolution. All that, plus the Flava of the Week about copycat strategies.  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#211)  See omnystudio.com/listener for privacy information.

For healthcare providers, more and more high stakes moments take place online, or at least have a digital element to them. Because of that, Lee Aase and Jarrard Phillips Cate & Hancock have partnered to help healthcare leaders and marketing and comms pros keep track of what's happening on the web and make sense of it all. Lee Aase just retired after a 21-year tenure at Mayo Clinic, where he most recently served as communications director for social and digital innovation. In those two decades, he guided Mayo Clinic's pioneering adoption of social media and in 2010 founded the Mayo Clinic Social Media Network, an industry-leading global network that helped healthcare professionals and organizations use social media effectively. Jarrard is a strategic communications firm focused exclusively on helping healthcare providers navigate challenging situations, whether it's recasting their vision and values, partnering with another hospital, attracting and retaining clinicians or figuring out the best ways to increase patient volumes. The goal of this healthcare podcast? To bring a digital perspective to those issues and help healthcare providers effectively leverage all the tools at their disposal – and maybe avoid a few pitfalls along the way. Here's what that'll look like: every other week, Lee Aase and David Shifrin will meet to talk about three things: a recent headline covering digital healthcare, an overview of a digital or social media platform – that could be something like highlighting a feature of a well-known platform like Facebook or giving insight into one of the more obscure systems – and then a key tip to take back to your team. Ten minutes, twice a month, to help you get smarter about where to spend your time to give your hospital, health system, clinic or health services company the best possible digital footprint. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we at Jarrard were very proud to announce that Lee Aase had joined us in an of-counsel role. Lee just retired after more than two decades at the Mayo Clinic where he was genuinely a pioneer in digital tools and social media for healthcare. He'll be working with Reed Smith, our VP of digital, along with our digital team and of course our clients to build their digital strategies for the future. We jumped on a call with Lee to ask a few questions about his perspective on healthcare and to generally introduce him to those who may not be familiar with his work.

In this special podcast, hosts Reed Smith and Chris Boyer sit down with Lee Aase, formerly ther director of the Mayo Clinic Social Media Network, to discuss the evolution (and revolution) of social media's use in hospitals over the past ten years. From the early days in which social media was free but not officially condoned for use in health systems to the formal development of the Mayo Clinic Social Media Network and External Advisory Board, Lee shares the highlights, learning and memories over the past decade, and even hints at what's next! Mentions from the Show: Lee Aase on LinkedIn Lee Aase on Twitter Social Media University Global blog   Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

Information in the past (ergo knowledge) was restricted to the few. However, the social media landscape provides individuals with their personal megaphone to the world. As most are aware, there are numerous benefits this provides, such as engaging directly with an audience. However, these benefits have to be balanced with a price, namely personal data and professional boundaries. Traditionally, Medical Practitioners, Doctors, and Specialists have approached social media cautiously. We discuss the pros and cons of medical practitioners accessing/using social media with Lee Aase, Director, Mayo Clinic Social Media Network and Mayo Clinic's Social & Digital Innovation team. For Lee, he has been working in the social medial field for over twenty years from politics to medical institutions. We discuss what information is being collected, how that can be used, and the best way Doctors can use social media. GUEST INTERVIEW Lee Aase Director, Mayo Clinic Social Media Network Aase.lee@mayo.edu | @LeeAase Lee Aase is director of the Mayo Clinic Social Media Network, which provides training resources, educational and networking events and a collaboration platform for health care professionals who want to safely and effectively apply social and digital strategies to fight disease, promote health and improve health care. Lee also leads Mayo Clinic's Social & Digital Innovation team, which manages Mayo Clinic's presence on general purpose social networks like Facebook, YouTube and Twitter as well as its owned blog and community platform. Key sites include Mayo Clinic Connect, an online patient community, Mayo Clinic News Network, and Sharing Mayo Clinic, a patient stories blog. Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He was elected to Mayo Clinic's Voting Staff in 2016. In 2018 he received VitalSmarts certification as a trainer in the Getting Things Done (GTD) methodology for stress-free productivity. See omnystudio.com/listener for privacy information.

** Thanks for downloading this episode. If you'd like to stay in touch with our continuing story, Season 2 continues at This Medical Life, in which Dr Travis Brown continues his exploration of diseases and our approaches to treatment from history to the modern day. Have a look in your podcast app now for This Medical Life, and hit subscribe so you never miss an episode ** Information in the past (ergo knowledge) was restricted to the few. However, the social media landscape provides individuals with their personal megaphone to the world. As most are aware, there are numerous benefits this provides, such as engaging directly with an audience. However, these benefits have to be balanced with a price, namely personal data and professional boundaries. Traditionally, Medical Practitioners, Doctors, and Specialists have approached social media cautiously. We discuss the pros and cons of medical practitioners accessing/using social media with Lee Aase, Director, Mayo Clinic Social Media Network and Mayo Clinic's Social & Digital Innovation team. For Lee, he has been working in the social medial field for over twenty years from politics to medical institutions. We discuss what information is being collected, how that can be used, and the best way Doctors can use social media.   GUEST INTERVIEW Lee Aase Director, Mayo Clinic Social Media Network Aase.lee@mayo.edu | @LeeAase Lee Aase is director of the Mayo Clinic Social Media Network, which provides training resources, educational and networking events and a collaboration platform for health care professionals who want to safely and effectively apply social and digital strategies to fight disease, promote health and improve health care. Lee also leads Mayo Clinic's Social & Digital Innovation team, which manages Mayo Clinic's presence on general purpose social networks like Facebook, YouTube and Twitter as well as its owned blog and community platform. Key sites include Mayo Clinic Connect, an online patient community, Mayo Clinic News Network, and Sharing Mayo Clinic, a patient stories blog. Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He was elected to Mayo Clinic's Voting Staff in 2016. In 2018 he received VitalSmarts certification as a trainer in the Getting Things Done (GTD) methodology for stress-free productivity.See omnystudio.com/listener for privacy information.

Mark Morse and Lee Aase sit down to discuss the path that led to adopting social media use at one of the world’s leading healthcare authorities, how social media has evolved in the industry over the years, and where it may be heading in the future.

Lee Aase, communications director for Mayo Clinic in Rochester, MN, and presenter at the 2020 ONS Bridge™ virtual conference, joins Stephanie Jardine, BSN, RN, oncology clinical specialist at ONS, to discuss various social media platforms clinicians use to enhance their practice, the guidelines and risks to be aware of, and benefits of using social media in health care. Music Credit: "Fireflies and Stardust" by Kevin MacLeod  Licensed under Creative Commons by Attribution 3.0  Episode Notes Check out these resources from today's episode: Complete this evaluation for free nursing continuing professional development.      Register for ONS Bridge. ONS Voice article: Using the Social Network: What Are the Professional Boundaries? ONS Voice article: The Case of the Blurred Boundaries ONS Voice article: The Case of the Facebook Friend Request Mayo Clinic Connect Mayo Clinic's Social Media Network Mayo Clinic Social Media Residency Social for Healthcare Certificate from Mayo Clinic and Hootsuite Social media resources for nurses

We’ve got Lee Aase in ‘da house giving an inside look as the Mayo Clinic plans for every scenario in the early stages of the recovery phase. He shares his recommendations for hospital social media teams as they work through new organizational structures and financial shortfalls, and how to lean on virtual communities. All that, plus the Flava of the Week on developing a taste for disruption. Thanks to the Shift.Health Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.

Tune in and hear from Lee Aase and Audrey Laine Seymour of the Mayo Clinic present, "Empowering Nursing Staff to Use Social Media." This session was originally captured at the 2019 Healthcare Internet Conference in Orlando, FL.

Episode 6 - News and Information, a "First Response" Interview of Mr. Dave Hardin - Air Evac LifeTeam Director of Safety on his work with the Haitian Air Medical Response, and an interview of Mr. Lee Aase, Manager of Syndication and Social Media for the Mayo Clinic in Rochester, Minnesota

Episode 6 - News and Information, a "First Response" Interview of Mr. Dave Hardin - Air Evac LifeTeam Director of Safety on his work with the Haitian Air Medical Response, and an interview of Mr. Lee Aase, Manager of Syndication and Social Media for the Mayo Clinic in Rochester, Minnesota

Today's guest: Lee Aase | Communications Director, Social and Digital Innovation at Mayo Clinic Host Greg Matthews and the Mayo Clinic's Lee Aase talk about the findings of a recent study correlating physicians online activity with the US News & World Report's Best Hospital Rankings - and why the Mayo Clinic has been training it's clinicians and staff to use social media safely and effectively for more than 10 years. Important Links: Mayo Clinic Social Media Network: https://socialmedia.mayoclinic.org/ Lee's Linkedin: https://www.linkedin.com/in/leeaase/ Lee's Twitter: https://twitter.com/leeaase W2O's report on drivers of hospital reputation in the US News & World Report Best Hospital Rankings - the 2018 Social Oncology Report: https://www.w2ogroup.com/the-social-oncology-report-2018/

In this remarkable talk with Lee, we have discussed his work as Director of the Mayo Clinic Social Media Network (MCSMN). He helps Mayo Clinic develop the best ways to apply social media to promote health, fight disease and improve health care. Especially in today's world, where medicine and healthcare has more opportunities to reach patients, the proper use of media tools is essential. Lee also explains what it means to have a "growth mindset" and we discuss the importance of knowledge sharing and medical apprenticeship across nations. What exactly is the legacy of Mayo Brothers? Check out Mayo Clinic's own Social Media Network: https://socialmedia.mayoclinic.org/ and their Healthcare Network: https://connect.mayoclinic.org/

Improving outcomes by developing the most effective ways of utilizing social media to improve healthcare

Recording live from the Healthcare Internet Conference in Scottsdale, AZ, hosts Reed Smith and Chris Boyer head outside to record a show with Healthcare Internet Hall of Famers, Ed Bennett, founder of MarTech Health,  and Lee Aase, Communications Director at Mayo Clinic. They discuss how they have seen digital and the internet evolve over the years. They reminisce on the early days of developing hospital websites as informational repositories and how social media has transformed the way organizations communicate, and then discuss the impacts consumerism is having on how hospitals and health systems need to approach their digital strategies today. Mentions from the Show: MarTech Health Ed Bennett on LinkedIn Ed Bennett on Twitter Mayo Clinic Social Media Network Lee Aase on LinkedIn Lee Aase on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

A wise man once said laughter is the shortest distance between two people. Well, there's no shortage of laughter in this episode with Jacob Weiss, who's the director of High-Wired communities and entertainment that gives back. Listen to the podcast and find out why laughter is the best medicine on Get Social Health.     Janet:                                00:00                   A wise man once said laughter is the shortest distance between two people. Well, there's no shortage of laughter in this episode with Jacob Weiss, who's the director of High-Wired communities and entertainment that gives back. Listen to the podcast and find out why laughter is the best medicine on Get Social Health. Announcer:                      00:21                   Welcome to Get Social Health, a conversation about social media and how it's being used to help hospitals, social practices, health care practitioners, and patients connect and engage via social media. Get Social Health brings you conversations with professionals actively working in the field and provides real-life examples of healthcare social media in action. Here is your host, Janet Kennedy. Janet:                                00:47                   Welcome to the Get Social Health podcast. Today I have somebody who is going to help me solve some personal problems and that is Dr. Jacob Weiss. Janet:                                00:56                   He is a researcher and a social entrepreneur and he's going to be speaking at the annual conference of the Mayo Clinic social media network that's coming up November 14th and 15th in Jacksonville Florida. His topic is how juggling taught me to engage my community for health and well-being. Well I have to tell you I'm having a lot of trouble juggling and also juggling and engaging my community. So this is going to be a very valuable session for me. Welcome to Get Social Health Jacob! Jacob:                                01:28                   Thanks thanks for having me. Janet:                                01:30                   I was flabbergasted when I saw that we were going to have a person with expertise in juggling at the annual conference of the Mayo Clinic social media network and I'm thrilled because I actually have a cousin who is a professional mime, clown, and she has awesome juggling skills. So that is amazing. Jacob:                                01:52                   Yeah it is. It's going to be a lot of fun for a lot of people don't realize the connections you can make and the AHA moments you get when you bring in something that's a different industry. But where there is a really positive connection that you can make, and building bridges across. Janet:                                02:08                   Absolutely. And I think some of this has to do with when you send people particularly to a conference or an event where they're expecting the same old same old. And you throw them for a loop. They've got to kind of think differently. Jacob:                                02:24                   One of the things I love about juggling is it's that physical getting up and moving it's visual it's it's not another PowerPoint slide for example and it and so if you're trying to convey a message or teach or share knowledge you can't just share the content you have to do in a way that keeps them awake. That makes them engage in a way that it's really sticky that they can remember back to it when they want to use it. So that's one of the powerful ways that we use juggling as part of sharing content and real knowledge as well. Janet:                                02:57                   All right wait a minute I'm very easily distracted as you'll probably discover in this podcast interview. However, I'm envisioning you being up there and juggling three to five balls and all this awesome stuff is going and your and you're imparting words of wisdom. Janet:                                03:11                   I gotta tell you I'm going to be totally focused on your juggling skills and I'm not going to be listening. Jacob:                                03:16                   Fair enough. And I will give you a preview that most of the time that there's talking. It's not at the same time as the juggling so that the juggling will make you can enjoy it and have fun with it and then we use the other parts following before and after to connect when there's a metaphor or sharing a story of what I've done with juggling and community and building healthy communities using both juggling and social media. So it's it's not the distracting part it's the get you focus then you can listen. Janet:                                03:51                   Well now folks know me as a social media early adopter and somebody who uses it probably to the point where they like Janet you need to take the day off. But I'm trying to put together my idea of social media and juggling. Well, the first thing of course is that's all social media is I am I am bouncing from one thing to another trying to keep all my content up in the air respond to things like there's a perfect metaphor for there. But what you're actually saying this is a physical metaphor as well. Jacob:                                04:22                   There's the metaphor of keeping the balls in the air. And one of the things I talk a lot about is you know it's a marathon not a sprint when you're learning to juggle. You don't drop a ball and give up in two minutes and say I can't do it. Same thing with social media. You're getting started on that whether it's a new career path or a new project with social media. You don't just try something and say Oh did it work. I'm quitting it. It's really that long-term goal and process which is the same as learning to juggle. So you've got those metaphors. But there's also a real physical mindset shift that you can make a connection to while you're actually physically learning to juggle. And so it's not just a conceptual metaphor but it's a physical experience that you can go through that that you can make connections to when you're working on those other areas of your life or work. Janet:                                05:19                   All right let me ask you something and maybe this is why I'm not very good at juggling and I can't get past five passes the ball is because I'm always thinking about the ball's going to land here the ball's going to land here and the ball's going to land here as often we do and work of I'm going to do this again to do this again this which means everything just becomes a blur. Am I doing juggling wrong? Jacob:                                05:41                   I would say you're doing juggling wrong a lot of ways if you can. One of the ways we teach for example when we're really teaching getting past the first couple of throws is to stand over a table or a desk and let those next. Those that you're trying to get to hit the ground right it lands on the table. Then you have infinite time to make the next throws after that's already landed on the ground. And it also helps you get past worrying about the drops and really focusing on that. So it's it's like with work when you're working on social media or any really any work or or project it's its focus on what you can be getting done now not worrying about the next drop that could happen and end. And then you get to that as it comes. And so it's juggling it really is almost like a yoga or meditation is that sense of flow. You have a feeling of when it clicks in. Janet:                                06:39                   I will say the other part of the metaphor that I really like that a lot of clients or big companies or even healthcare organizations have to grasp is that you're going to drop a ball and in social media, you're going to spell something wrong. You're going to have a link that didn't work that you've got to repost because when you think about the volume of what you're putting out and the speed at which you're putting it putting out if your social media is all 100 percent planned vetted reviewed edited and signed off on it's boring. You know that's like picking the ball up and then picking the ball up and then picking the ball up as opposed to ball hand, ball, hand, ball. Jacob:                                07:16                   Exactly along the lines of what you said in terms of that's boring people connect on social media. It's not a press release. Right. It's that you're connecting you're having real conversations with real people. And same thing when you watch juggling. I often when I teach other performers they're not watching the balls in the air they're watching you having fun with the juggling onstage and it's the same with social media. It's not just the announcement here announcement their content they're engaging with you and your personality and that has to shine through in a genuine way. Again it's the same thing if you're performing on stage five hundred people as if you're have five hundred dollars on social media that you're engaging with. It really just has to come from a genuine place from you not just what is the content that you're share. Janet:                                08:07                   You know I can talk about juggling forever but at some point people are going to wonder why are we bringing a juggler to this conference and actually you get some letters after your name and you have some established academic credibility to this work you're doing so tell us a little bit about your background and how you managed to bring this childhood love of something all the way through your academic career. Jacob:                                08:30                   Sure. Apart from being a juggler since I was about 10 years old I went to Princeton University for my undergraduate and I was focused on computer science engineering where in addition to developing computer-controlled juggling musical instruments that I've played while juggling with sensors I also developed in the pre-Facebook days Facebook-type friends list connecting sharing kind of building between aim AOL Instant Messenger and Facebook world and of bridging the gap and working on projects and developing concepts from that from the computer science and I then went from there to Vanderbilt University. I did my Ph.D. in biomedical informatics where I was taking a lot of that approach to social networking and the healthcare focus. And when I got there it was there was a really strong emphasis not just on the medical record as in information repository but the medical record as a communication medium between the doctors and the patients and the nurses and everyone involved and so that really was a powerful connection to what I was excited about and that was a time when a lot of things were you know how do we email doctors not even considering anything social media. Jacob:                                09:53                   And so a lot of my research was you know in the first iPhone came out. We were developing projects around medication management for kids using the early iPhone before you could even make official apps for it. And so all of my research has really been about how do you connect people online but offline as well. Jacob:                                10:16                   So a big part of my focus and from that world is not just thinking about social media as something in it by itself it's something that can also enhance and complement real-world relationships. Right. So if you can have patients all around the world talking. And that's an important part of social media. But you can also use social media to coordinate emphasis with conversations that also happen in the real world. Whether it's between the patient and the care team whether it's in a local support group or which a lot of my work was looking at all of the different nonprofits working in health care in the local community who are very siloed and disconnected. Jacob:                                11:02                   How do you find ways to create more connection between them and so did you immediately go into founding your own company or did you work in that traditional bioinformatics program somewhere. Jacob:                                11:16                   Yeah it was it was pretty much right from my Ph.D. starting my own thing in part because I had continued while I was at Princeton I started up the student juggling shows on campus while doing my research. And when I got to Vanderbyl I started up the juggling group and shows on campus there. So I'd always been doing a combination of starting up juggling programs and creating social networking for community building and health care. And so there was no one job that equally considered both of them. There might have been one or the other and they said oh yeah you can do that little stuff you do on the side with you can't do this while doing that. And so. So it really wasn't it wasn't something that I really purposely went into. It's just continuing what I've always been doing really organically growing and so just kept going and applying a lot of my research work more on consulting or project-based work and then starting up a touring juggling performing company. Jacob:                                12:23                   At the same time that's a social enterprise. So we use that juggling and just like my research to create connections between nonprofits between companies and local nonprofits. And so it I sometimes describe even from the juggling side and doing more in line with my research than if I stayed in the field in academia doing what most informatics is focused on. Because my research really was combining the informatics work with community based participatory research models ethnography. How do you bring together a local community for collaborative design of an online space so it wasn't just how do we use the online space to us? How do you bring people together to collaboratively design an online space people who aren't social media experts or designers? And how do you make it something that from participating they learn at the same time and can go back to their organizations and enhance the work they're doing online themselves. Have you actually published your dissertation part, not the full dissertation? However many of these are papers but papers out of it. For sure. Janet:                                13:38                   Okay. And is the word gentling used in near doctoral dissertation? Jacob:                                13:42                   Well I don't think I have to think I don't think the word juggling ever specifically appears but I will say several of the conferences where I presented that for informatics there was juggling involved in those presentations and in my dissertation defense I believe there was juggling involved. Janet:                                14:02                   Oh wow okay. So my the really big question is does your mother say my son the juggler or my son the doctor? Jacob:                                14:11                   I would say sure. It depends on the context. I think mostly she'll say my son the juggling doctor but she actually works in medical informatics as well. That's what got me introduced I'm interested in that field. And so she gets that part of it. But she also has been around since I was a kid so she knows the other half from the juggling side. And again it's from the outside it seems very different. But if you think about it what I'm doing with everything I do is bringing people together and finding ways to connect with people and connect people to one another. And there's a quote I like that came from Victor Borge - Janet:                                14:58                   I love Victor Borge! Jacob:                                15:00                   And it's "laughter is the shortest distance between two people." And that applies to what we do with our juggling performances and the outreach we do when we go to children's hospitals and in the community. And it also applies to social media and making real genuine connections on social media. It applies to what we're doing in the community and building real relationships when you facilitate conversations in a community. And so I don't think it's anything that's completely different. They're both two parts of that same mission of bringing people together. Janet:                                15:39                   When I look at your LinkedIn profile I see that you actually have five concurrent jobs a year there from X to present. So. Oh my gosh, what exactly do you do for a living? Jacob:                                15:52                   So again the concurrent it's all part of all of the pieces that you see on LinkedIn where they're all the different pieces and programs that we're doing with the companies that I started. So technically there's two company the informatics social media community building consulting and the other is the juggling performance side. But a lot of it weaves together in different ways. And so for example one of the programs that we're doing that we just launched this past year it builds on what we've been doing with our touring performances and outreach and just really quick with that the model as a social enterprise it's kind of like that Toms Shoes model if you know where every pair of shoes you buy they donate a pair of shoes to a child in need with our live performing. Every time our show is brought in to a corporate event we donate a visit to a non-profit in the community and we just launched a program that not just it's not just our visit out in the community that's really and we see the impact it makes but we're able to donate excess of juggling balls as well to the different programs because again the juggling it's the fun as the play. Jacob:                                17:06                   But it also helps people connect with the mindset going from an I can't do this mindset to oh I can do this. We have a path to success. A message that says try drop, try drop, try drop, over and over down the page. Pause. Breathe. Try. It will succeed. And when people learn to juggle they can connect to that mindset and apply it to other things that they're doing. So that's the that's what do good and juggle is. But all of them are part of the kind of core companies that I've started. Janet:                                17:48                   So what kind of companies are bringing you in, and do they know what they're getting ahead of time? Jacob:                                17:54                   Oh yeah, well some companies will bring us in for the entertainment and then as a talking and they realize that I have my Ph.D. in healthcare and technology and also are giving back elements. Then we start talking even more about that piece and then some people are looking more for the community building consulting or corporate training or leadership. I teach a course on community engagement and leadership and end up bringing the juggling and improv comedy techniques and storytelling into that process of the class there and so sometimes people come from one direction and get the other and then it can be flipped depending on who the client is. But we did we do kickoff for a large healthcare companies technology companies conferences and we've been to the White House Madison Square Garden. So from the performing end we do that side and then from the training side we've worked with a lot of some of the major marketing companies, for example, brought us to work with their teams as well as incorporate giving back elements so sometimes companies will bring us in when they're trying to do something that gives back. But there's also a team building or fund program for their employees as well. Janet:                                19:12                   Oh that sounds like a lot of fun when you were telling me before we started the interview what your schedule is like over the period where the conference is going on. I was sort of mind boggled. You have to have somebody who says Not today if it's Tuesday it must be Belgium. Jacob:                                19:30                   Right. So yeah we've got at least three possibly four. If I do something locally in Nashville that just came in that week. So basically from Sunday Sunday three different cities which is not always that crazy but it definitely can get a little hectic with that. Janet:                                19:47                   Now what exactly is an entertainment? What is your show like? I mean no lions no tigers no trapeze. So what exactly are you doing? Is it a circus event? Jacob:                                19:59                   So at the conference, I'll be I'll be doing some incorporating some of the performance acts from our touring show and more so doing a lot of talking and making that connection to social media and healthcare and community building with our touring show. We also do that by itself where it's an hour to 75 minutes no speaking. It's a three-person show sometimes. And people have compared it almost to Blue Man Group without the crazy makeup. If that makes sense. It's no speaking it's got a lot of musical elements juggling physical comedy but really it's just the three of us having fun onstage together and sharing that with the audience Dave juggles fire. We don't juggle fire in the show. I can and have but are are most of what I do with the performing it's more about the creativity and the teamwork than it is about the danger elements. Janet:                                20:56                   All right. This is going to be so exciting and it's really going to catch people by surprise. I think this is going to be a great event. Janet:                                21:04                   And I know that it sounds like you're doing some really amazing things when you go to say do a corporate event you've got this pay it forward model where you're doing something is it hospital visits are you doing fundraising shows? Jacob:                                21:20                   Some of it's been more into the fundraising style. Most of it is more going out into the community like to the hospital and visiting with the patients doing a show in the lobby for the patients and the families and the staff even which I think that's an important part of wellness for the caregivers and the staff and ignoring that element. And so we'll do that we'll go out into a local school for example. And and so just giving you an example sometimes that if the client really wants to plan a big event that ties into a charity that they're trying to support then we end up doing that if that's what their interest is. But sometimes it might be just visiting, for example, local Ronald McDonald House and there is an example of an event we did. And we went. We went to the local Ronald McDonald House and it was pouring outside. Jacob:                                22:18                   And so most of the families were stuck in the hospital and couldn't get back to the house. But there was one family. It was the husband and wife whose child was in the hospital but they couldn't get there because of the rain. And so we ended up just doing a short show in the living room for that couple and taught them to juggle. And it wasn't what we planned in terms of how many people were going to be there. But on the way out and we were leaving and the house manager told us that was exactly what they needed at that time. And so we've had other people with our outreach describe how they haven't left together as a family and over a year and that this was a way that they were able to do that and connect us especially if they were in the hospital or dealing with a challenge like that. Jacob:                                23:10                   So so that's our outreach. It really can be tied into the client wants to focus on health care education and we'll work with them. But we just see the power and impact that it makes. And that's something that came from my work. The first outreach we did was working with a lot of the Cancer Support Programs Gilda's Club here in Nashville is an amazing program and we've worked with them. And I got to know them from when I was doing my research and working with the cancer center at Vanderbilt. And so we've found ways to do programs for them. And so most of it's less about the fundraiser elements and more about really making that personal impact with the families who need it. Janet:                                23:57                   I love all of this and I love the fact that you're maybe the first person I've ever spoken to that had a passion as a child that they have been able to carry through their whole adult life and into their career. That's awesome and cool. Jacob:                                24:12                   And I will say it was not planned. If you asked me when I was doing my Ph.D. and doing this student shows at the same time if I plan to be a professional juggler in any way and I wouldn't have said so. Actually, when I first got to Princeton I had no interest in performing I was just juggling I didn't think I had time for it. And then it just gradually evolved. And so it's it's been very organic and not scripted in and how I want to incorporate it and that I've always dreamed of being a professional juggler since I was a kid. But it's been something that's been a solid foundation and core to everything I'm doing. Janet:                                24:53                   All right so where do you go for professional development? Jacob:                                24:56                   You know some of the people that I work with for example who do storytelling and storytelling as a way to see different ways to think about things whether it's strategy or opening up connections. And so those kinds of those partners that I work with but also learn from at the same time there's a lot of people that I look up to both from that and then there are people whether it's in the fitness industry and they share advice and messaging around for example. You know trust the process which is a message around their fitness but it's also a message for careers my career for what we're doing with how we teach the juggling. Jacob:                                25:41                   There's a lot because it's the typical industry where you go and take a professional development community building and juggling and healthcare technology all woven together. I kind of get it piece by piece. I do a lot of reading and listening to podcasts and following people look up to from that an awesome. Janet:                                26:01                   Well OK. Is there a great circus podcast you'd recommend? Jacob:                                26:05                   I don't follow too much circus podcasts. I would say more from I would say the marketing. There's a lot of videos that you know keep up with people posting videos from the circus and juggling side through Facebook and you know that network and I follow more of the marketing podcasts and healthcare and those side of things as well. Janet:                                26:29                   Now you've got to have a guilty pleasure podcast. So is it serial killers or True Crime or history? Jacob:                                26:37                   No I don't. I haven't really gotten into that side of podcasts listening although I would say that part of everything in terms of what I do free-time wise my wife and I have our 21-month-old at home. So everything's been a blur for the past few years now. Janet:                                26:57                   I can't imagine. All right so just so you know this is a parent tip here when your child is 22 months old. Measure them double their height and that's how tall they'll be as an adult. Jacob:                                27:08                   Interesting. Janet:                                27:09                   Not 24 months. Jacob:                                27:10                   I will look at that. I will look at that. Janet:                                27:13                   I did that for my son and lo and behold he did grow up to be 6 feet 4 inches tall. So. Jacob:                                27:19                   Well my wife's mother is six feet tall and so maybe our daughter will get that side of the family but who knows. Janet:                                27:26                   There you go. Well I am so looking forward to meeting you in Jacksonville and a hearing watching and sounds like actively participating in your program. It's going to be a great event. Jacob:                                27:40                   And I'm going to have a lot of fun. And look forward to seeing everyone there and always feel free whether you see me at the conference to come up and say hi and mine. Always happy to connect and look forward to meeting everyone. Janet:                                27:54                   That's going to be a blast. All right I'll bring my own juggling balls and I will see you in a few months at the Mayo Clinic annual conference of the social media network. It's taking place November 14th and 15th on the Mayo campus in Jacksonville Florida. If you happen to be new to social media and or health care there's also an all day program on the 13th which is called the social media residency. So you can really get up to speed no matter whether you came from the journalism marketing side of the house and need to learn healthcare or you come from the healthcare side of the house and you're not that experienced with marketing and social media. That is a great intensive daylong session that you will walk away from with practical and tactical ways to manage your own social media. So I encourage you to look into that as well. Social media dot Mayo Clinic dot org is the place to find this information. Again Jacob thank you so much for joining me and I look forward to seeing you soon. Jacob:                                28:52                   Thank you. Announcer:                      28:52                   And now here's a social media success tip. Lee Aase:                          28:57                   Hi this is Lee Aase. I'm the director of the Mayo Clinic social media network and happy to share one of my favorite tips and that is to don't overcomplicate things. I know that in some of the early days with the flip camera many of the complaints that people had was an audio quality. And so they would often look for a camera that could have an external microphone and that would sometimes complicate things to the point where they didn't shoot the video that they could otherwise abused. So one of the rules that I live by is that you can't edit what you don't shoot. Wow, I agree it's great to get external microphones. I'd be focusing on some of the shotgun ones the ones that can attach to a bracket with the iPhone or Android phone but not to get overly complicated. Look at what you can do in terms of natural light as well as finding a good quiet place to do the interview so that you don't get hindered from actually shooting the video. That could be really helpful for your communications purposes. Announcer:                      30:07                   You've been listening to the Get Social Health podcast. The show notes are located at getsocialhealth.com. To join our healthcare social media journey, follow @getsocialhealth on Twitter and start a conversation. Janet:                                30:22                   Thanks for listening to the Get Social Health podcast, a production of the Healthcare Marketing Network. And a proud member of the Healthcare Podcasters Community. I'd like to take a moment and tell you a bit about the Healthcare Marketing Network. We're a community of freelance healthcare writers. Our organization can match your company or healthcare practice with clinically accurate, specialized, or general health care and medical content, from blogs to white papers to CME, the Healthcare Marketing Network has the writers you need to reach your business audience or patients. To find out more visit healthcaremarketingnetwork.com or contact me via social media or email at janet@healthcaremarketingnetwork.com. Thanks for listening to the Get Social Health podcast.

Improving outcomes by developing the most effective ways of utilizing social media to improve healthcare

Stewart Gandolf interviews Lee Aase, Mayo Clinic Social Media Network Director. Stewart and Lee discuss the evolution of social media in healthcare, secrets to getting good ideas for good content, and new technology. Read our blog on this podcast: https://healthcaresuccess.com/blog/podcast-interview/mayo-clinic-social-media-network-podcast.html

Ten years ago, hospitals and health systems began to slowly adopt social media into their marketing and communication strategies. Despite all that time, it seems that we are still struggling to understand and effective role these tools can play. In this episode, hosts Reed Smith and Chris Boyer level-set on the current state of social media, discussing the changes they've seen over the last decade in the tools and overall approaches. Has social media become just another medium? In this episode, they also interview the grandfather of social media, Lee Aase from the Mayo Clinic on how they have made social media part of the DNA of their organization.

Lee Aase, The Mayo Clinic's director of Social Media Networks, was due for the procedure and volunteered to have his own colonoscopy broadcast live -- an event that attracted some 3,000 viewers (not including those who watched during the 24 hours Periscope sessions are available after they're finished).Continue Reading → The post FIR Interview: Mayo Clinic’s Lee Aase on Periscoping his colonoscopy appeared first on FIR Podcast Network.

Lee Aase, Director of the Mayo Clinic Social Media Network, joins the Social Pros Podcast to share his successful approach to maximizing one-to-one customer journeys across all social touchpoints, both internal and external, in a strictly regulated industry. Special thanks to our sponsors: Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www.convinceandconvert.com/27)[...]

Stewart Gandolf interviews Lee Aase, Director of Social Media, Mayo Clinic. Stewart discusses with Lee, his SHSMD 2015 presentation "Leading Change from the “Other” C–Suite (That’s Communications). Read our blog on this podcast here: http://www.healthcaresuccess.com/blog/podcast-interview/mayo-clinic-shares-secrets-of-social-media-success.html

Lee Aase, head of the Mayo Clinic Center for Social Media is my guest this week on The Inside Social Media Podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues. Click to Listen Click here to […] The post ISM Episode 23: Lee Aase, Head of the Mayo Clinic Center for Social Media appeared first on Rick Mulready.

Lee Aase, head of the Mayo Clinic Center for Social Media is my guest this week on The Inside Social Media Podcast, as my journey to connect with the biggest brands in the world and share with you how you can model and adapt their social media insights and strategies continues. Click to Listen Click here to... The post ISM Episode 23: Lee Aase, Head of the Mayo Clinic Center for Social Media appeared first on RickMulready.com.

The Mayo Clinic Center for Social Media, a first-of-its-kind social media center focused on health care. Mayo Clinic has the most popular medical provider channel on YouTube and more than 80,000 “followers” on Twitter, as well as an active Facebook page with well over 25,000 connections. For more information go to: http://socialmedia.mayoclinic.org/ Reflex Sympathetic Dystrophy is a chronic, progressive, incurable neurological condition. Trudy Thomas hosts a weekly radio show that discus's the various therapies and the emotional turmoil caused from having a chronic, incurable condition. Join Trudy Thomas in the chat room and meet others. We provide support, advice and information from a patient's perspective. http://thematrix777.webs.com/mystory.htm, http://www.blogtalkradio.com/thematrix777

In this episode of Chancellor Conversations, Lee Aase demonstrates how easy it is to set up a new blog on WordPress.com, using his nine-year old son, John, as an example. In future posts you’ll see John’s excitement at having a Web site of his own, but for now take a few minutes to hear (and […]

The third episode of Chancellor Conversations accompanies Podcasting 104: Adding ID3 Tags to Your AudioFiles, part of the podcasting curriculum for Social Media University, Global. A set of slides to illustrate the discussion is available on slideshare.net and on the SMUG blog. For more information about SMUG or its podcasting curriculum, go to http://social-media-university-global.org/ SMUG […]

Scott Schroeder, president and CEO of Cohorts, Inc., defines the segments of Generation X and Generation Y and how marketing channels and messages should be influenced by these segments. Lee Aase, Mayo clinic's manager of national media and new media, and Schroeder, along with Aric Hooverson, account director, Grey Worldwide San Francisco and Shelley Patchin, director of advertising, Wellpoint, provided an overview of the media preferences of these generations and the impact these preferences are having on healthcare marketing, products and services during a March 28, 2007 audio conference, Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels.

Lee Aase, Mayo clinic's manager of national media and new media is a self-described borderline Baby Boomer/GenX-er charged with tapping new media channels such as podcasts and streaming video to deliver Mayo's health information to increasingly younger consumers. Experience has shown that it takes a life event such as the birth of a child or a parent's illness to get young people thinking about health coverage and care. But sometimes an emergency can be a defining moment. When an uninsured family member suddenly took ill, Lee pressed his organization's newly launched cell phone health tool into action and averted a costly ER visit. Aase and Scott Schroeder, president and CEO of Cohorts, Inc., along with Aric Hooverson, account director, Grey Worldwide San Francisco and Shelley Patchin, director of advertising, Wellpoint, provided an overview of the media preferences of these generations and the impact these preferences are having on healthcare marketing, products and services during a March 28, 2007 audio conference, Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels.