Charting Tracks

We've reached the final Charting Tracks episode of Season 1! In this episode we round off our conversation about how to make a living from music. We explore the ever changing ways that artists are expanding into new revenue streams. We look at how music and brands can connect in an authentic way, the value of music and art and the tricky relationship between art and commerce. Quotes from this Charting Tracks episode: “There's an inherent value in what you create… and there's a commercial value in it too.” - C. O'Gorman “You have a right to ask for whatever you think you're worth.” - A. Yaqub “Don't be so quick to squash that emerging love.” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks What Next? Some further listening and research if you fancy it… Music: Adele - Turning Tables Tori Amos - 1000 Oceans Book: The Long Tail - Chris Anderson

In this episode of Charting Tracks, the penultimate episode in Season 1, we cover the all important topic of how to make a living in music. We explore the different revenue streams from the perspective or an artist, producer and songwriter including royalties, merchandise, live shows and brand endorsements. We also explore the various other disciplines within the music industry and the core functions of the record label marketing machine including marketing, social media, radio promotions, TV promotions, club promo, live agents and more. Quotes from this Charting Tracks episode: “The music is the most important part but to think of it as the thing that's going to be the main revenue driver is kind of an outdated way of thinking.” - C. O'Gorman “I'm not going to name any names but… A BIG Artist… One of the most respected, well-known names in the UK. That Artist makes more money from their brand partnership with a sports brand, than they do from their music.” - A. Yaqub “You might find that to begin with you've got to do a bit of almost everything.” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks What Next? Some further listening and research, if you fancy it… Music: Nile Horan - Too Much to Ask Sam Smith - Stay With Me Ed Sheeran - The Parting Glass Lady Ga Ga - Paparazzi Cardi B - I Like It Websites: Intellectual Property (IP) protections in the UK: https://www.gov.uk/intellectual-property-an-overview PPL: ppluk.com PRS: prsformusic.com Submit Hub: submithub.com

In this episode of Charting Tracks we continue our conversation on 'Building A Fanbase'. In part 1 we looked at how to identify your potential fans and how to construct a fan profile. In part 2 we look at how to find your potential fans, the differing behaviours of each core fan segment and how to adapt your marekting efforts to reach them. Quotes from this Charting Tracks episode: “Kick the tires.” - C. O'Gorman “A recommendation, especially if it comes from somebody that they truly trust and respect… that's always gonna get the first thing.” - A. Yaqub “People like that sense of discovery.” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks What Next? Some further listening, and researching if you fancy it… Music: Five Seconds of Summer: Amnesia Websites: Music Week: musicweek.com

In this episode of Charting Tracks we're looking into how an artist goes about building a fanbase. From identifying who your core audience is likely to be, breaking down the broader makeup of the music consuming public and the difference between the "Fanatic", "Enthusiast", "Casual" and "Indifferent" music audience segments. We also talk through examples of how artists can construct a profile of their typical fan and the different ways to reach them. Quotes from this Charting Tracks episode: “What does your audience actually look like? Who would your audience be?” - C. O'Gorman “The people who are properly serious… They already kind ‘a know, what they're doing.” - A. Yaqub “You can't be all things to all people.” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks Music: Barbara Streisand - The They We Were Celine Dione - It's All Coming Back to Me Now Susanne Boyle - Always On My Mind Jacob Collier - Sleeping On My Dreams

In this episode of Charting Tracks, we continue our discussion of performance and delve into the psychology of performing. We also take a deeper look at the art of stagecraft, visual presentation, branding and the evolving world of digital performance spaces. Quotes from this episode: “Make it easy for people to find you. ” - C. O'Gorman “Something as simple as tying a scarf around your mic stand. That can separate you from other people” - A. Yaqub “Our psychology matters.” - B. Hennessy-Garside Socials: Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks What Next? Some further listening, if you fancy it… Music: Queen (lead singer was Freddie Mercury) - I Want It All The Rolling Stones (lead singer was Mick Jagger) - Paint It Black Lady Ga Ga - Poker Face B.B. King - Bad Case of Love

In this episode of Charting Tracks we continue our discussion on the art of performance. We explore the subtle (and not so subtle) differences between studio and stage performing, the nuances of audio and visual performing and what make up the key components of a performance. We also discuss the importance of practice and rehearsal as well as techniques and tips, warming up and cooling down and how to inject your performances with authentic emotion. Quotes from this Charting Tracks episode: “There have been times… where the artist just hasn't been rehearsed… and so, basically a day where we should have been able to film at least five different tracks we've ended up just doing two, or just doing one.” - C. O'Gorman. “My favourite vocal performances have always been the ones that I believe.” - A. Yaqub. “It's really important to distinguish between… ‘practicing' and ‘warming-up in preparation' to perform” - B. Hennessy-Garside. Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks What Next? Some further listening if you fancy it… Music: Michael Jackson - They Don't Really Care About Us Michael Jackson - She's Out of My Life Michael Jackson - The Lady in My Life Stevie Wonder - Living for the City Whitney Houston - How Will I Know (Produced by Michael “Narada” Walden) Patti Labelle - New Attitude Dolly Parton - Smokey Mountain Memories Oasis - Go Let It Out

In this episode of Charting Tracks we delve into the world of performance! We cover what makes a performance, what are the core elements that go into performing, rehearsal and how to refine a performance. We also explore adapting recorded music to a live setting, the specific of different venues and settings and how these can effect your performance and how to inject emotion and stylistics into a performance. Quotes from this Charting Tracks episode: “That's actually what I think all the great performers have; like you said, this ability to command but also this ability to adapt.” - C. O'Gorman “Your audience wants to be led somewhere, they want you to take them on a journey, they want you to put on a show.” - A. Yaqub “Music isn't a sport.” - B. Hennessy-Garside Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks What Next? Some further listening, watching it if you fancy it… Film "Keyboard Fail": https://www.youtube.com/watch?v=30zH4FFokKc La Vie En Rose: https://www.imdb.com/title/tt0450188/ Music Dizzy Gillespie - Unicorn Miles Davis - So What Oasis - Noel Gallagher Tori Amos - Crucify Ed Sheeran - I See Fire Lady Ga Ga - A Million Reasons Beyonce - Love On Top Prince - Purple Rain Imogen Heap - Hide and Seek James Brown - Man's World

In this episode of Charting Tracks we continue our discussion on the art of recording and delve into the differing expectations on engineers and producers and how engineers, producers and studios have their own sound/aesthetic. We also look in more detail at recording techniques, underpinning messages, stylistic impact, and how this all connects to the artist brand as well as tips and advice for artists producing their own music. Quotes from this Charting Tracks episode: “The reason we've come to you is because we want YOUR sound.” - C. O'Gorman “The word that sticks out for me is ‘Vision'.” - A. Yaqub “Everything is an artistic choice.” - B. Hennessy-Garside Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks What Next? Some further listening if you fancy it… Music: Adele – Rolling in the Deep (Produced by Paul Epworth) Beyonce - If I Were A Boy John Mayer - Daughters H.E.R. - Hard Place Produced by Dark Child) Anderson Paak - Jewelz (Produced by Timbaland) Michael Jackson - Thriller Jazmine Sullivan - Lost One (Produced by Mani Marroquin) David Bowie - Let's Dance Michael Jackson - Billie Jean Snoop Dogg - Drop It Like It's Hot (produced by The Neptunes) Metallica - The Black Album Alanis Morrisette - One Hand in My Pocket Billie Eilish - When the Party's Over

In this Charting Tracks episode we discuss: 00:00 - 03:00: Intro, Disclaimer and Outline. 03:01 - 31:00: Roles in making a recording. 31:01 - 46:37: The studio “vibe”. 46:38 - 01:02:06: Getting a set-up for yourself and preparing before a recording. 01:02:07 - End: Reminder to LIKE, TICK, SUBSCRIBE, COMMENT and ENGAGE [:-D] and ending. Quotes from this Charting Tracks episode: “[with] social media and digital being such an important part of the process now, from early, early on we'll probably be… capturing stuff like video content and social media content from the studio.” - C. O'Gorman “Everyone's going to work in a different way, so this is really why it's important for you to… have some form of a recording device which will allow you to form your ideas… before you go into the studio.” - A. Yaqub “There's weirdness around us and that weirdness can be forgotten about.” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks What Next? Some further listening if you fancy it… Music: The Foo Fighters - Monkey Wrench Nirvana - Smells Like Teen Spirit Jay Z - 99 Problems (produced by Rick Rubin) Adele - Lovesong (produced by Rick Rubin) Kanye West - Bound 2 (produced by Rick Rubin) Black Sabbath – God is Dead? (produced by Rick Rubin) Rihanna - You Da One (produced by Dr Luke) Kesha - Tik Tok (produced by Dr Luke)

In this Charting Tracks episode, we continue our discussion on music creation and delve deeper into the creative process and explore concepts such as “TAMTIFTL” (Timing, hArmony, Melody, Tonality, Instrumentation / Timbre, Form / Structure, Texture, Lyric). We also discuss the elements that go into music creation both emotional and phycological and learn how tension/release, repetition, change all play a part in the musical journey and what elements actually make up a song. And if that wasn't enough, we also talk about the Dolly Parton Test!! Want to know what that is? Listen and watch part 2 of our music creation episode here: http://hyperurl.co/chartingtracks Quotes from this Charting Tracks episode: “The song just lives on beyond you, it takes on it's own life.” - C. O'Gorman “If the song works with just two instruments, you are going to the bank laughing.” - A. Yaqub “Can you repeat the thing whilst also changing it at the same time?” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks What Next? Some further listening if you fancy it… Music: Jeff Buckley - Hallelujah Leonard Cohen - Hallelujah Mono Neon - Martin Luther King Jr. (The Last Speech) Charles Cornell - Cardi B Piano Meme Compilation Let It Go - Frozen Soundtrack Chandelier - Sia Dolly Parton - Jolene Tori Amos - Me and a Gun Tori Amos - Bells for Her Joni Mitchell - A Case of You Damien Rice - Cannonball Asgeir - Heart Shaped Box Nirvana - Heart Shaped Box Prince - Sometimes it Snows in April Donny Hathaway - Song for You Willie Nelson - Song for You Pink Sweats - Honesty Jasmine Sullivan - Lost One's Frank Ocean - American Wedding The Eagles - Hotel California Charting Tracks: Episode 7: Music Creation: Part 2 Writing Better Lyrics - Pat Pattison

In this Charting Tracks episode we discuss: 00:00 - 04:08: Intro, Disclaimer and Outline. 04:09 - 11:41: Democratisation, access to music creation tools and what to do about it. 13:04 - 25:00: Collaboration, creative boundaries, creating and editing. 25:01 - 28:53: Gold Digging, letting yourself off the hook and stretching yourself. 28:54 - 47:52: Focus, Constraints, Narrowing and Discernment 47:53 - 1:01:19: Is it serving the song? Ego and restraint. 1:01:20 - 01:08:26: Motion, Development and Change. 01:08:27 - End: Ending and reminder to LIKE, TICK, SUBSCRIBE, COMMENT and ENGAGE [:-D]. Quotes from this Charting Tracks episode: “Generally speaking, having that hard release date, does help the creative process, rather than harm it.” C. O'Gorman “Perfection is not when there's nothing left to add, but when there's nothing left to take away” - A. Yaqub “Give us at least one verse and one chorus of JUST the song” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks What Next? Some further listening if you fancy it… Additional Podcasts: “The Genesis of Thriller - A Michael Jackson Podcast Documentary” (WATCH HERE) Music: Hope and Social - Living A Lie D'Angelo - The Line The Civil Wars - I've Got This Friend Adele - Chasing Pavements Five Seconds of Summer - Don't Stop One Direction - Take Me Home The Vamps - Rest Your Love Sam Smith - I'm Not the Only One Ed Sheeran - Afire Love Stevie Wonder - Songs in the Key of Life Michael Jackson – Thriller (produced by Quincy Jones) Whitney Houston - I Will Love Always Love You Christina Aguilera - Beautiful Leonard Cohen - Hallelujah Jeff Buckley - Hallelujah Whitney Houston - It's Not Right, But It's Okay (Produced by Dark Child) Bruno Mars - 24K Magic Britney Spears - Hit Me Baby One More Time

In this Charting Tracks Episode we discuss: 00:00 - 02:29: Intro, Disclaimer and Outline. 02:31 - 07:14: Do true selves exist? 06:43 - 30:42: Artistic Persona's 30:43 - 44:18: Archetypes 44:19 - 46:55: Examples of Brand Archetypes 46:56 - 51:27: Examples of Artistic Archetypes 49:15 - 1:00:51: Defining an Artistic Persona 1:00:52 - 1:08:39: The Artistic Persona when making a record 1:08:40 - 1:11:31 Final Thoughts 1:11:32 - End: Ending and reminder to LIKE, TICK, SUBSCRIBE, COMMENT and ENGAGE [:-D]. Quotes from this Charting Tracks episode: “When you have a certain level of success and awareness as an artist, there will be a point where that (building partnerships with other brands) is a consideration.” C. O'Gorman “I try to steer it away from copycatting” - A. Yaqub “Music is a creative endeavour, so do you really wanna ‘just do you'?” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here for more info on artist branding and archetypes: https://bit.ly/3pK02jf What Next? Some further listening if you fancy it… Music: Beyonce - Diva David Bowie - Ziggy Stardust Madonna - Like A Prayer Slipknot - Wait and Bleed Sting - Mercury Falling Bruno Mars - Locked Of Heaven Amy Winehouse - Back to Black Ella Fitzgerald - Love and Kisses Donnie Hathaway - A Song for You Kylie Minogue - I should be lucky. Britney Spears - Oh Baby Baby. Miley Cyrus- Wrecking Ball Brian Eno – Late October Joni Mitchell - Woodstock Tenacious D - Tribute Weird Al Jankovich - Eat It DJ Khaled - Popstar Adele - Chasing Pavements Arctic Monkees - Mardy Bum Celine Dion - The Power of Love Bjork - Venus As A Boy Prince – When Doves Cry Jennifer Lopez – Jenny from the Block

In this Charting Tracks Episode we discuss: 00:00 - 01:20: Disclaimer and Introduction's. 01:20 - 32:29: Navigating blocks to growth and creativity. 32:30 - 41:00: Music industry judgment, failure, blame, success, “making it” and “managing decline”. 41:01 - 49:42: Get the goal right. 49:43 - End: Ending and REMINDER TO LIKE, TICK, SUBSCRIBE, COMMENT and ENGAGE. Quotes from this Charting Tracks episode: “We'll probably have to come up with fifty ridiculous ideas and get one or two… that are actually really solid and really good.” - C. O'Gorman “Editing too early is just one of those things which is like shooting yourself in the foot.” - A. Yaqub “Make it playful.” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks This Charting Tracks episode is available in all these places: - Anchor - Spotify - Apple - Google Podcasts - Pocket Casts - Radio Republic - Breaker - YouTube What Next? Some further listening, reading, researching if you fancy it… Music: Nelly Furtado - Turn Out the Light Ryan Adams - Dirty Rain Toni Braxton (written by Dianne Warren) - Unbreak My Heart Bob Dylan - Subterranean Homesick Blues Lady Gaga - Poker Face Tori Amos - Winter Kate Bush - This Woman's Work Ed Sheeran - A Shape of You The Beatles - I Saw Her Standing There Books: Malcolm Gladwell: Outliers

In this Charting Tracks episode we discuss: 00:00 - 01:30 Intro's and Disclaimers. 01:31 - 08:01: What We Do Now and What We've Done 08:02 - 10:46: What We're Discussing and Why We're Discussing It 10:47 - 14:29: Plan, Do, Review 14:30 – 51:59: PDR Deeper Dive - Tools, Methods, Mindsets 52:00 - Intrinsic and Extrinsic Motivation Quotes from this Charting Tracks Episode: “To be considered anything like a legend in the game of music you probably have to have put in a good 20 – 25 years.” - A. Yaqub “Every Overnight Success is Years in the Making'” - C. O'Gorman “Plan, Do, Review” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks/ https://www.facebook.com/chartingtracks https://www.tiktok.com/@chartingtracks This Charting Tracks episode is available in all these places: - Anchor - Spotify - Apple - Google Podcasts - Pocket Casts - Radio Republic - Breaker - YouTube What Next? Some further listening, reading, researching if you fancy it… Music: Sam Smith - Money On My Mind Five Seconds of Summer - She Looks So Perfect Mint Royale - Blue Song Madonna - Into the Groove Websites: https://www.notion.so/ Books: An “old school” Notebook and Pen. Getting Things Done: David Allen How To Be a Productivity Ninja: Graham Allcott Atomic Habits: James Clear The Compound Effect: Darren Hardy The Slight Edge: Jeff Olson Dan Pink: Drive

In this Charting Tracks episode we discuss: 00:00 - 01:30 Intro's and Disclaimers. 01:31 - 08:01: What We Do Now and What We've Done 08:02 - 10:46: What We're Discussing and Why We're Discussing It 10:47 - 14:29: Plan, Do, Review 14:30 – 51:59: PDR Deeper Dive - Tools, Methods, Mindsets 52:00 - Intrinsic and Extrinsic Motivation Quotes from this Charting Tracks Episode: “To be considered anything like a legend in the game of music you probably have to have put in a good 20 – 25 years.” - A. Yaqub “Every Overnight Success is Years in the Making'” - C. O'Gorman “Plan, Do, Review” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks/ https://www.facebook.com/chartingtracks https://www.tiktok.com/@chartingtracks This Charting Tracks episode is available in all these places: - Anchor - Spotify - Apple - Google Podcasts - Pocket Casts - Radio Republic - Breaker - YouTube What Next? Some further listening, reading, researching if you fancy it… Music: Sam Smith - Money On My Mind Five Seconds of Summer - She Looks So Perfect Mint Royale - Blue Song Madonna - Into the Groove Websites: https://www.notion.so/ Books: An “old school” Notebook and Pen. Getting Things Done: David Allen How To Be a Productivity Ninja: Graham Allcott Atomic Habits: James Clear The Compound Effect: Darren Hardy The Slight Edge: Jeff Olson Dan Pink: Drive

In this Charting Tracks episode we discuss: 00:00 - 02:05: Intro's and Disclaimers. 02:06 - 09:37: What is Charting Tracks? 09:38 - 19:30: What Is Music and Why Do We Love It? 19:31 - 33:18: Why Do We Make Music? 33:19 - 01:17:00: Why Do We Listen to Music? 01:17:01 - Ending. Quotes from this Charting Tracks episode: “No one is just an artist anymore.” - A. Yaqub “There's a bit where it flips over from ‘I want to do this, because it's fun and I want to make a noise and I want to make an impact' to ‘I want you to hear me.'” - C. O'Gorman “Noise is important” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks https://www.tiktok.com/@chartingtracks This Charting Tracks episode is available in all these places: - Anchor - Spotify - Apple - Google Podcasts - Pocket Casts - Radio Republic - Breaker - YouTube What Next? Some further listening, reading, researching if you fancy it… Music: Buena Vista Social Club - Veinte Años La Lupe - Puro Teatro Donny Hathaway - Love, Love, Love Tori Amos - Cornflake Girl Miles Davis - All Blues Boys II Men - On Bended Knee Limp Bizkit - Break Stuff Korn – Falling Away SlipKnot – Wait and Bleed Simon and Garfunkel – The Boxer Oasis - Supersonic Black - Wonderful Life Jeff Wayne: War of the Worlds - Forever Autumn Mike Oldfield - Tubular Bells A. R. Rahman - Kun Faya Kun Nusrat Fateh Ali Kahn - Haq Ali Ali Maula The Three Degrees - When Will I See You Again Donny Osmond - Why Don't Leave Me This Way - The Communards Websites: https://www.vocalrehabilitation.com/primal-voice Podcasts: “So You Wanna Be An Artist” Books: This is Your Brain on Music - Daniel Levitin Music: A Subversive History – Ted Gioia hSGYf9bntOy4LRq3acE9