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12 episodes with brand archetypes
2 episodes with brand archetypes
2 episodes with brand archetypes
2 episodes with brand archetypes
2 episodes with brand archetypes
2 episodes with brand archetypes
2 episodes with brand archetypes
2 episodes with brand archetypes
2 episodes with brand archetypes
What makes a brand stand the test of time? Why do some businesses become household names while others fade into obscurity? In this episode, we dive deep into the art of branding with Tracey Felicidade Jones, a passionate brand builder and creative thinker who has worked with major companies before launching her own branding agency. […] The post S15 EPISODE 08: The Power of Brand Archetypes with Tracey Felicidade Jones first appeared on Basic Bananas.
In this powerful episode, host Kimberly Gayle challenges entrepreneurs to stop playing it safe and start embracing their authentic selves through the revolutionary framework of Carl Jung's brand archetypes. If you're tired of blending in and feeling like your content is disappearing into the void, this episode delivers your roadmap for standing out and making your mark. Want to hop on a call to discuss building your personal brand? Request your FREE brand call with me below, and we can set up a personal-brand planning strategy call together! In a call together, I will help you get started with a plan to start realizing your goals and dreams so you can build, grow, and monetize your brand! Request Your Free Personal-Brand Call Here! https://forms.gle/LNMjzcHtXuauGZbv7 Show Notes Here: Episode 38: How Brand Archetypes Will Allow You to Unleash Your Real, Bold Self Let's Connect Online! Email me: hello@kimberlygayle.com DM/Connect on IG: @kimberlygayleconsulting
In this episode, I sit down with Naomi Gora, brand strategist and founder of Brand Whisperers, to uncover the secrets of crafting a brand that does the heavy lifting – before your customers even meet you. If you have ANY doubts or questions about your brand or identity… this episode will be a masterclass in how to do branding right. What You'll Learn in the Episode: -> The surprising way Naomi discovers a brand's true identity — by asking business owners NOT to tell her. -> The #1 mistake brand strategists make (and how to avoid it). -> How to break free from ‘inside-the-box' thinking and uncover what makes your brand unique. -> How to turn big, messy ideas into a curated, clear brand message that speaks directly to your ideal clients. -> Where your brand language should really come from — and why it's NOT from you as the business owner. -> How to create a brand identity that aligns with how you want customers to perceive you. -> Why your brand should sell your products before you even meet your customers — so you're not constantly in “convince and sell” mode. -> How to avoid the “dog's breakfast” approach to branding and Naomi's #1 tip for ensuring consistency (BEFORE you decide to start fresh). -> The key step to take before diving into a rebrand (so you don't waste time and money). -> How to become a brand sleuth and uncover what's stopping your ideal clients from making that final purchase. -> Why traditional brand archetyping often only works for massive Fortune 500 companies. -> Naomi's unique brand archetype framework — whether you love being in front of the camera, prefer to stay behind the scenes or fall somewhere in between. -> How to maintain brand consistency across your content without feeling repetitive or boring. -> Why Naomi believes your brand should NOT be “creative” (and the reasoning behind her controversial take). -> How to stay true to your brand in video content — without needing a rotating door of filming locations. -> The biggest mistake small business owners make when it comes to branding (hint: it's all about positioning) and Naomi's expertise in fixing it. -> How being part of the HerBusiness Network has supported Naomi's business growth and helped her reach new goals. This episode is PACKED with branding expertise that will shift how you think about how your business presents itself. Get ready to learn how to grow a business that stands out, connects deeply with the right audience, and sells effortlessly. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Brand Archetypes for Small Business Quiz https://brandwhisperers.com.au/brand-archetype-quiz/ Kate Tribe - Artist https://katetribe.com/
Are you leveraging the Channel of Judgment in your BG5/ Human Design to elevate your brand? In this video, I break down the powerful interplay between the Channel of Judgment and brand archetypes, offering actionable insights into how this channel influences your storytelling, leadership style, and decision-making. Discover how different brand archetypes—from the bold Outlaw to the relatable Everywoman/ Everyman—express the Channel of Judgment uniquely, and why understanding this dynamic is crucial for aligning your brand and message with your natural energy. I'll share: • The nuances of the Channel of Judgment through various archetypes. • How to properly position your brand using BG5/ Human Design. • Real-world examples of how this channel shapes your ability to refine, critique, and build a brand that resonates deeply with your audience. Whether you're a business owner, content creator, or entrepreneur, this video will help you harness your Human Design to position your brand powerfully and authentically. Ready to turn your archetype into a movement? Watch now and learn how to align your unique blueprint with your brand strategy! Key Topics Covered: 1. What is the Channel of Judgment in Human Design? 2. How the Channel of Judgment interacts with different brand archetypes. 3. The power of archetypal branding for business growth. 4. How to align your Human Design channels with your brand strategy. Subscribe for more: I release weekly insights on archetypal branding, Human Design (BG5), and how to create movements, not just brands. Learn your brand archetype here: QUIZ BRAND VIP Days: HERE Brand to Movement Accelerator (done for you): HERE
Ready to build a brand that stands out in a sea of sameness, in 2025 (and beyond)? In this video, we're diving into the transformative power of archetypes and meaning to create a brand that not only attracts the right audience but scales effortlessly. Here's what we'll cover: • What makes brands stand out and why yours might be blending in. • How to use brand archetypes to uncover your unique positioning. • Real-world examples of brands that nailed their archetype—and those that failed to evolve. • Actionable tips to align your personal brand with your vision and values. Take the BG5 + Brand Archetypes Quiz (link in bio) to uncover your brand's unique edge and start building your movement today: QUIZ BRAND VIP Days: Click Here Done for You Brand to Movement Accelerator: Click Here
Fiona shares her thoughts on the importance of understanding your brand's identity in the age of AI, and how this foundational knowledge can enhance your use of AI tools. Plus, hear about the positive feedback from the recent Poppy AI episode and learn how to join Fiona's monthly AI chat for small business owners. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
Send us a textLearn what brand archetypes are, why they matter, and how to identify and apply them for unstoppable growth with Deirdre Martin on The Master Your Business Podcast.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.Timestamps:[02:42] What are Brand Archetypes?[15:01] Archetype & Messaging[17:39] Importance of consistency[19:39] Freebie: Brand Archetype Quiz and Guide
Discover your brand archetype, and come away with tangible ways to put it to use! Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business marketing podcast, equips you to build and grow your creative small business with purpose and strategy. Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold Free Resources from With Grace and Gold: https://www.withgraceandgold.com/free Honored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses and creative founders worldwide through award-winning, elevated, purpose-driven brand and Showit web design since 2014. For custom brand design services, custom Showit web design services, and easy-to-customize Showit website templates for fine art photographers, event planners, wedding professionals, interior designers, and creatives, please visit With Grace and Gold: www.withgraceandgold.com
Dig into the psychology of marketing with Pioneer's Sarah Lancaster to learn how using archetypes can help your marketing create more meaningful connections with your target audiences.
The Hero. The Caregiver. The Everyman. You might have heard of brand archetypes. But what are they? And how do you use them effectively? It can be a difficult subject, but we came prepared with the examples and analogies you need to make your own brand archetypes come to life. You'll want to listen to the full episode here.
Hey it's Annemarie. I recently shared this episode on one of my other podcasts – the Ambitious Entrepreneur Show, however because the topic is relevant for you as a Christian business owner, I thought I'd also share this episode with you too. I hope you enjoy the show and I look forward to meeting you if feel the Roundtable Intensive is just what you need. I share more in this episode. In this episode, I share my expertise on the power of brand archetypes and how they can help Christian business owners create a unique, unforgettable brand that resonates with their audience. I dive into the definition of brand archetypes, using her own personal blend of archetypes to illustrate how they can shape a brand's identity and messaging. I discuss how understanding and leveraging these archetypes can set entrepreneurs apart in the marketplace, positioning them as the choice versus just a choice for their ideal clients. Tune in to learn more about this transformative approach to brand development and how it can elevate your business. Now, onto the show. Here are 3 Key Takeaways from this episode:
Are you ready to transform your "whoops" moments into "wow" successes? In the latest episode of the Ambitious Entrepreneur Show, we delve into the surprising power of accidental successes in business. I'm going to share some incredible stories of accidental successes that have transformed businesses and discuss the importance of embracing these moments as opportunities for growth and learning. I'll share some personal experiences where spontaneous ideas and perceived mistakes led to valuable business insights and growth - from launching a Women in Leadership podcast out of personal struggle to gaining clients in just three episodes. These happy accidents, they're not just flukes; they're your teaching tools, your story, your brand. We'll about authenticity, vulnerability, and the magic of embracing your imperfections to build unshakable trust with your audience. Remember, acknowledging these moments is key to your entrepreneurial narrative. Now, let's get ready to turn those accidental successes into strategic wins. It's all happening here on the Ambitious Entrepreneur Show. Here are 3 Key Takeaways from this episode:
Are you ready to transform your "whoops" moments into "wow" successes? In the latest episode of the Ambitious Entrepreneur Show, we delve into the surprising power of accidental successes in business. I'm going to share some incredible stories of accidental successes that have transformed businesses and discuss the importance of embracing these moments as opportunities for growth and learning. I'll share some personal experiences where spontaneous ideas and perceived mistakes led to valuable business insights and growth - from launching a Women in Leadership podcast out of personal struggle to gaining clients in just three episodes. These happy accidents, they're not just flukes; they're your teaching tools, your story, your brand. We'll about authenticity, vulnerability, and the magic of embracing your imperfections to build unshakable trust with your audience. Remember, acknowledging these moments is key to your entrepreneurial narrative. Now, let's get ready to turn those accidental successes into strategic wins. It's all happening here on the Ambitious Entrepreneur Show. Here are 3 Key Takeaways from this episode:
What are brand archetypes? How do they work? Why are they important? Is it just for start ups or can established brands also benefit from knowing their brand archetype? We had so many questions for our guest, Carol Gaffney of Gaffney Studios, who thankfully explains it all in lots of detail in this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message
What makes you unique? What is your genius and how can you use it to stand out in your industry? Bringing your essence into your brand and being in your zone of genius will help you attract your ideal clients and find success. In this episode of The Agency Blueprint, I'm joined by Kaye Putnam to discuss how to leverage your genius and brand archetypes in your messaging and positioning. Kaye is a psychology-driven brand strategist with over 20 years of branding and business experience. She's passionate about crafting brands that resonate on a subconscious level and has a whole toolkit of branding expertise to help people achieve growth goals. Don't miss this episode to learn more about the clarity code framework and how it can you're your business. Key Questions: [01:17] How does failing to own your genius lead to the commoditization of the industry by much? [04:39] How does being able to live in that zone of genius and impact your brand impact how clients engage with you and your agency? [11:14] How heavily should agencies consider their competition when developing their messaging, identity, and positioning? [15:43] How can someone leverage archetypes to do inward-looking when feeling blocked? [20:58] What is the clarity code, and how does it help people? What You'll Discover: [01:34] How to quantify your genius to differentiate your brand in a way that stands out. [05:02] The importance of recognizing the element that makes you unique to attract people to your brand/agency. [07:44] Kaye shares an example of a client who found success building a brand that aligns with who they are. [11:29] How to divert from the norms of your industry by looking inside and finding inspirational ideas outside your industry. [15:53] How to use the brand archetypes to reflect universal truths and as a tool to guide your decision-making process. [19:11] Kaye talks about the ten truths exercise and how to use it to see beliefs and patterns. [21:07] The reasons why she developed the clarity code framework and how it helps people in their business. [25:01] Kaye shares where to find her quiz around archetypes. Connect with Kaye: WebsiteLinkedIn
Welcome, lovely listeners, to another enriching episode of our cozy corner of the podcast world! In today's episode, we embark on an intriguing journey exploring the profound world of Brand Archetypes with a warm cup of wisdom, spiced up with personal stories and insights! We dig deep into how understanding your brand's persona carves its identity while subtly intertwining with your content strategy, reflecting authentic connectivity and relatability. Our brand, It's Simply Digital, cuddles up as 'The Girl Next Door' archetype, embodying a heartfelt sense of belonging and connection. Join us as we unravel how identifying with a brand archetype like a friendly neighbor can narrate a compelling, trustworthy, and utterly heartwarming story that resonates, welcoming audiences into a familiar and comforting embrace. Let's dive in, shall we? In this episode, I discuss: The importance of knowing your brand's archetype. What is a brand archetype? Diving deep into brand story, strategy, and content through archetype understanding. How to find your archetype. Ensuring relatability, authenticity, and a friendly approach towards clients and audiences. Karl Jung's 12 Archetypes and their division into four quadrants. Detailed insights into various quadrants, e.g., exploring spirituality with examples of Google and Coca-Cola. How archetypes inform brand strategy and content. Utilizing archetype characteristics to craft relatable and impactful brand stories and content. Infusing personality and authenticity into your archetype. Importance of a leader's personality reflecting in the brand, especially in smaller businesses. A personal insight into the intersection of personality and brand archetype. After the episode, you'll be armed with the insights to infuse your unique archetype into your brand story with finesse and authenticity. This will enrich your brand story and unlock the secrets to communicating with your audience in a clear, deep, resonant way. Get ready to sculpt a brand narrative that speaks directly to the hearts of your audience. Three Key Takeaways: Deep-Rooted Connection: Knowing your brand archetype aids in forming a deep-rooted connection with your audience and clients by crafting relatable content and stories. Alignment and Authenticity: Ensuring your brand's story, actions, and content align with your archetype ensures authenticity and consistency, which helps to establish trust with your audience. Personality Influence: Often, especially in small businesses, the personality of the leader or entrepreneur heavily influences the brand, forming a genuine and organic bridge between personal and brand archetypes. Go be awesome! Ready to dominate 2024? Don't miss our FREE webinar Marketing Magic: Simplify Your Content Creation. Learn how to engage your audience, master content strategies, and grab our personal tech stack for success. This isn't just another webinar—it's your roadmap for killer content. Learn more here. See you there! This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday. Find It's Simply Digital on LinkedIn and Instagram. How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends! Listen on Spotify. Listen on Apple.
To learn your Brand Archetype, join us in the Unlock Your Money Codes live workshops starting Wednesday! www.julieciardi.com/money
Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast
Join me as I dive into the trenches with wordsmith Eden Bidani. Forget the buzzword baloney. Today, we're getting our hands dirty with the raw, pulsating heart of what your B2B customers truly hunger for.Eden's an ace at unearthing deep-seated desires through brand archetypes and spinning them into a messaging web that catches customers rather than scaring them off.Topics Covered:(00:00) - Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging (01:57) - Can good copy fix any conversion issues? (04:47) - The subtle difference between conversion copywriting and direct response. (09:09) - Step 1: Get in the buyer's mindset (16:30) - The 12 brand archetypes (17:33) - Louis' pet peeve about Apple as marketing case study (19:02) - Step 2: Which brand archetype to choose (22:18) - Pay attention to what's NOT being said (26:10) - Step 3: Get inspired by celebrities or brands (29:14) - What's a strategic narrative? Definition and examples. (36:13) - Resources mentioned by Eden ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
Meet Jennifer Kem. She's sharing her journey from growing up in a small town in Hawaii to becoming an entrepreneur and brand strategist working with celebrity clients all around the world. Her story is a testament to the power of perseverance and the importance of taking risks to achieve autonomy and control in your life. The subject of this episode podcast is "Brand Archetypes and Entrepreneurship,"... but it's SO much more than that. In this episode, we cover... How understanding your brand archetype can help you tell better stories and be more effective in your marketing. The importance of personal branding, especially in the early stages of building a business. Jen's signature Unicorn Team Framework. The common pitfalls and mistakes that entrepreneurs make in the online space (and how to avoid them). How to know if your goals are actually aligned with how you want to live your life. What Jen had to overcome personally to achieve her success. (Like building an 8-figure brand, having a company where her daughters can work with her too, and creating her own vineyard - and the list goes on!) And! As a special gift for you, Jen has also gifted our community her signature Brand Archetype Assessment. You can access that here: http://www.jenniferkem.com/heart Remember, to create a life that exceeds expectations, live your values through action, not just thoughts. Tune in now...! In This Episode: [01:13]Childhood Curiosity The guest talks about her childhood in a small town in Hawaii, her fascination with brands and exploration, and her early desire to become the general counsel of Coca-Cola International. [06:51]College Major and First Job The guest talks about switching her major to marketing in college and her first job as a junior copywriter at Ogilvy and Mather, where she worked on the Coca-Cola International account. [08:38]Brand Archetyping The guest talks about her first account at Ogilvy and Mather, which was for Coca-Cola International versus Pepsi, and how she learned about brand archetyping, which has followed her throughout her entire career. 09:35]Trying Different Paths The guest talks about her journey from wanting to be a full-bodied strategist to becoming an entrepreneur, and the importance of trying different things to find what inspires and motivates you. [11:47]Leaving the Corporate World The guest shares her decision to leave the corporate world in 2006 after being passed up for a promotion, and how her experience in the corporate world has helped her in her entrepreneurial career. [13:54]Values-Driven Framework The guest explains her values-driven framework for decision-making, which involves considering her future self, present self, and past self, and running decisions through the filter of her vision, voids, and violations. [18:02]Brand Archetypes The guest explains the concept of brand archetypes and how they are used to create the voice and character of a brand, using Coca-Cola and Pepsi as examples. [23:35]Personal Brand vs Company Brand The guest discusses the importance of personal branding in the forming and storming phases of a business, but also emphasizes the need to eventually find someone else to run the company so that the founder can focus on promoting the brand. [25:41]Unicorn Team Framework The guest introduces her Unicorn Team Framework, which includes the roles of visualizer, strategizer, and mobilizer, and explains how it can help entrepreneurs build their businesses and eventually replace themselves as CEO. [29:19]Failing Fast The guest talks about the importance of failing fast and how overthinking and perfectionism can be killers to your brand and business. [30:21]Using AI in Business The guest advises entrepreneurs not to forget the human intelligence they possess when using AI to grow their business and to focus on improving their skillset and craft. [31:20]Operationalizing Too Early The guest recommends that entrepreneurs take care of their life first and get help during the forming phase of their business, instead of wasting time and money on operationalizing too early. [37:25]Changing Goals The guest talks about changing her goals and simplifying her business to focus on her peace and prosperity. [39:03]Losing Yourself The guest discusses her fear of losing herself and how she has failed in her personal life, particularly in relationships and health. [43:50]Personal Branding and Cancel Culture The guest gives advice on personal branding and dealing with cancel culture, emphasizing the importance of values, consistency, and community. [47:01]Instagram and Brand Archetype Assessment Jennifer shares her Instagram handle and offers a brand archetype assessment to listeners. [47:39]Creating a Life Better Than Your Dreams Jennifer advises listeners to live their values and take action towards them. [48:00]Thanking the Guest Emily thanks Jennifer for sharing her wisdom and doing great work in the world. Links & Resources: Ready to Uplevel Your Life? Join here https://www.iheartmylife.com/membership Follow the I Heart My Life Show on Apple Podcasts https://podcasts.apple.com/us/podcast/i-heart-my-life-show/id1569047758 Subscribe to the I Heart My Life Show on Spotify https://open.spotify.com/show/1Zw6fI37FrfVjZMXlMiZZ6 Connect with Emily: Emily Williams Website https://emilywilliams.com/ Emily on Instagram https://www.instagram.com/emilywilliams/ I Heart My Life Website https://www.iheartmylife.com/ I Heart My Life on Instagram https://www.instagram.com/iheartmylife/ I Heart My Life on Facebook https://www.facebook.com/iheartmylifenow I Heart My Life on LinkedIn https://www.linkedin.com/company/i-heart-my-life/ Join the IHML community to receive exclusive announcements and tips. https://www.iheartmylife.com/newsletter Email: info@iheartmylife.com Connect with Jennifer Kem: Website: www.jenniferkem.com Instagram www.instagram.com/jennifer.kem/ Discover who you are - Archetype Influence Mix www.jenniferkem.com/heart
The Hero. The Caregiver. The Everyman. You might have heard of brand archetypes. But what actually are they? And how do you use them effectively? Brand archetypes emerge from a sound understanding of the brand, and most brands have more than one archetype. You can use them effectively by aligning on their use within your organization and investing in tools to bring them to life. It can be a difficult subject, but we came prepared with the examples and analogies you need to make your own brand archetypes come to life. And as always, if you need help in building your Marketing Smarts, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ WORKSHEETS https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop
In this episode, we are joined by marketing director at CIM, Natalie Spearing, and founder of RADNB, Richard Gillingwater, as they explore how to humanise your brand by blending multiple archetypes. Listen for an explanation of what brand archetypes are, how they can be used together to map your brand against competitors, and how they can encourage more emotional and human connections with your customers. If you enjoyed this episode, please subscribe to ensure you don't miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don't forget to join the conversation and let us know what topics you'd like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.
Points of discussion:- BBT 016 - Defining Your Brewery's Core Audience 1. How do you prevent customer personas from becoming overly stereotypical? Seems like this would leave the door open for any number of sweeping generalizations and maybe not be that valuable as you begin to work on brand strategy? And secondly, do you find that most brewery's customer persona exercises tend to be similar?2. Do you use Brand Archetypes for your brand strategy or do you think it's total bullshit?3. I read the Rabobank Report you linked to in the Lost Nomad issue of the Beer Branding Trends Newsletter... The most interesting thing about that report was how much more women are drinking than men. What do you think this means for the future of the craft beer industry? It has traditionally been a male-dominated space (something I've been keenly aware of over the last 5 years as I've carved out a career in it). Do you think the beer industry, as it is today, can survive as we move into a more diverse, women-led future?-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Episode 71: Julia speaks with Meg Kypena about brand archetypes: what they are, how they are different from personas, and how they're kind of like Enneagrams for businesses. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support
Last week I talked with Melanie Tvete about Archetypes. And this is a topic that I'm not as familiar with it, but I know some of my clients enjoy it.I have followed a couple of people who use the Archetypes, but have never really actually, dug deep into it to understand the Archetypes for myself or for my brand. So this was a really exciting episode for me cuz I unboxed so much about myself talking with Melanie and even in our follow up conversations.In this bite-sized deep dive part 1, I'm gonna go into my experience with working with Melanie.Take a listen.Related Episodes:S4E12 - 12 Archetype Profiles you need to understand when Creating your Brand (with Melanie, Tvete Part 1)S4E13 - What my 3 Primary Archetypes are and leveraging them in my Business (with Melanie Tvete, Part 2)_____________________________________________About Melanie Tvete:Melanie is on a mission to help healers, coaches, and creatives to be seen, heard and understood so they can attract more aligned clients and accomplish the mission they are here to fulfill. We are not here by chance but here on purpose. She helps you discover the warrior within, to share your stories and gives your heart a voice. When your heart speaks your message resonates and you truly become magnetic.Melanie's freebie link:https://pages.melanietvete.com/links/Facebook Profile: Melanie Tvete_______________________________________Learn more at powercoachjen.comJoin the Online Business Network and the Unbox Your Personality FB Group.______________________________________________________________________________________It's finally here!!The Enneagram App for Entrepreneurs is a PWA (Progressive Web App) which is all the craze now. Why??➤ small footprint on your device➤ ability to install it on all of your devices➤ ability to access it from any web browser➤ updates are immediate without requiring you to download a thing! Download Enneagram App for Entrepreneurs here:
Let me ask you a couple tough questions - What is your innate brand advantage over your competition? Are you unique, or are you swimming in a sea of sameness? If you're just starting your business, you might not really know what your brand is or where to even begin. If you've been at it for a while, you might be so head down in the day-to-day that you don't pause often enough to reevaluate what your brand actually is, and how that brand is being used to attract (or potentially even repel) your ideal clients.So how do we figure out our brands? Today we're talking to psychology driven brand strategist Kaye Putnam to find our brand archetypes and how we use that to advance our businesses.Take the quiz to discover your innate brand advantageThis episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.Weddings for Real on Social Media:Instagram: @weddingsforrealFacebook: @weddingsforrealtwitter: @weddingsforrealHosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.Looking to save time in writing repetitive emails? Want to refine some of your client experience processes or package offerings? Grab some of our most coveted templates and course offerings within The Planner's Vault Shop!
Brands don't just happen. They're grown from the connection between a business and its audience. How the brand grows directly results from the conditions it is subjected to. Just because you have a business doesn't mean you have a brand, and vice versa. We will be taking this idea from three angles: How the conflicts faced in human development compare to brand growthHow most businesses struggle and fail to grow their brandHow to consistently evolve, grow, and mature your brandI strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that. I would start with The Big BAM Process, this is the brand strategy framework we have led thousands of clients through and we have a self-guided option as well.If you would like to be a guest on our podcast you can contact us.--------------Read the blog entry:https://mybam.link/starts-with-passion
Last week, we started a discussion on brand archetypes and the importance of brand archetypes to your branding. We also discussed different brand archetypes and their characteristics. This week, we conclude our discussion and provide you with tips on how you can build a solid brand archetype. You'll also discover what brand archetype your business embodies and how to really dig into that personality and tone of voice in order to carve an indisputable personality for your brand. Key points in this episode… Lauren realizes how much she loves connecting people with opportunities. Meg works on updating her lead magnets to include more robust resources that can help leads through a problem. The second half of the brand archetypes. Archetypes that leave a legacy. Qualities of ‘the Outlaw' archetype Brands, characters and industries that embody ‘the Outlaw'. Qualities of ‘the Magician' archetype Brands, characters and industries that embody ‘the Magician'. Qualities of ‘the Hero' archetype Brands, characters and industries that embody ‘the Hero'. Archetypes that explore spirituality. Qualities of ‘the Innocent' archetype Brands, characters and industries that embody ‘the Innocent'. Qualities of ‘the Sage' archetype Brands, characters and industries that embody ‘the Sage'. Qualities of ‘the Explorer' archetype Brands, characters and industries that embody ‘the Explorer'. Recap of brand archetypes discussed last week. How to build a solid brand archetype. You can have a mix of archetypes. Speak Your Mind Question. Outro: Brand archetype goes beyond just selecting characteristics. Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly! LET'S CONNECT Is there a topic you'd like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch. Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram
The idea of archetypes goes back to before recorded history. You can find them, feel them, in every fable and myth from cultures all over the world. The system of archetypes draws straight from our collective unconscious - it is the same for everyone. They are used by everyone and belong to no one. The potency of the archetype shows up in how you use them. However, YOUR archetypal mix is unique. While there are 12 archetypes within all of us - each archetype manifests depending on situations, contexts, and other present archetypes - your archetypal mix is made of the traits of only a few of these characters. Misuse an archetype, and it becomes a burden on your brand. Use them well, and you can find yourself with the kind of clarity business owners pay millions for.
This week, we're discussing a tool that can help you differentiate your brand, give your brand a depth of personality and help you connect with your audience so that they begin to feel some emotions for you. The tool, brand archetypes, will not only help your brand build connections with your customers, but will also make your brand stand out from competitors. Key points in this episode… Meg gets approached by a well-known marketplace for a business deal. Lauren resolves a copyright allegation levied against her by an attorney. Brand archetype is the heart of branding. Brand archetypes are a tool that can help differentiate a brand and make it relatable to consumers. Lauren's favorite part of branding. You have to figure out what type of personality you want your brand to harness. Emotion is the key to branding. Brand uses archetypes to build connections. In very competitive industries, branding and your brand positioning set you apart. Who brand archetypes are. There are four categories of archetypes and 12 total numbers. Archetypes that provide connection. Qualities of ‘the Everyman' archetype. Brands, characters and industries that embody ‘the Everyman'. Qualities of ‘the Jester' archetype. Brands, characters and industries that embody ‘the Jester'. Qualities of ‘the Lover' archetype. Brands, characters and industries that embody ‘the Lover'. Archetypes that provide structure. Qualities of ‘the Creator' archetype. Brands, characters and industries that embody ‘the Creator'. Qualities of ‘the Ruler' archetype. Brands, characters and industries that embody ‘the Ruler'. Qualities of ‘the Caregiver' archetype. Brands, characters and industries that embody ‘the Caregiver'. Meg's brand archetype. Lauren's brand archetype. Speak Your Mind Question. Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly! LET'S CONNECT Is there a topic you'd like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch. Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram
Archetypes are iconic narratives representing a prevailing experience, developed by psychologist Carl Jung. This week on 10 Minutes On Brand, Focus Lab's Will Straughn and brand writer Idoia Gkikas discuss archetypes as they apply to brands. 0:00 - Intro 0:58 - What are brand archetypes? 1:51 - Do we help our clients land on what their archetypes should be? 2:42 - What are some examples of companies and their associated archetypes? 4:04 - How do you use brand archetypes in your brand communications work? 5:10 - Are there any archetypes that people should avoid since they're overused and cliche? 6:44 - Should you stay away from choosing the same archetype as one of your competitors? 7:55 - Do you have any favorite archetypes? - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
Hot off the press! It's another incredible episode of The Profitable Photographer Podcast! Join our host, Master Photographer and Photography Business Coach, Luci Dumas, as she gabs with Branding and Website Designer Emily Foster about all things branding! Not only is Emily a Branding and Website Designer, but, to our delight, she SPECIALIZES IN WORKING WITH PHOTOGRAPHERS! Too perfect! With 7 years of design experience and a background in event marketing, she loves everything related to photography and the wedding industry. (BONUS: She's also a recent bride so she knows a thing or two about the current client-side of wedding photography.)According to our guest, “branding is the visual voice of your business.” It is THE key to ensuring that your company's message is getting out in the world and attracting those fabulous ideal clients along the way. And guess what! Your brand should be effective, not just pretty! Tough stuff, we know, but Emily is here to help!Here's just a taste of Emily's tips for branding: Make sure your logo is scalable and easy to apply. Keep it simple! (And make sure it looks good both in color AND in black and white)Figure out where your ideal clients are finding you. What questions are they asking?Keep track of your audience. Using a CRM (customer relationship management) will help you organize who is who.Listen now for the full gamut of Emily's branding and design wisdom! Resources:Grab Emily's free gift “How to Choose Your Brand Colors” here: https://emilyfostercreative.com/brand-colorsThe Definitive Guide to Brand Archetypes: https://iconicfox.com.au/brand-archetypes/Which Archetype is Your Brand? https://www.brandchemistry.com.au/blog/quiz-which-archetype-is-your-brand/Get in touch with Emily at: hello@emilyfostercreative.comemilyfostercreative.comInstagram @emilyfostercreativePhotography Business Coach Luci Dumas' Programs:lucidumascoaching.comhttps://www.instagram.com/theprofitablephotographer_pod/https://www.facebook.com/LuciDumasCoaching
Scott A. MacMillan Show Notes EP 036 Brand archetypes are a great way to align your book design with your overall personal and business brand. In this episode of The Entrepreneur to Author Podcast, Scott MacMillan offers a foundational primer on brand archetypes and how to identify which is the best fit for your business (and by extension, your book design). EPISODE LINKS https://entrepreneurtoauthor.com/resources/ CONNECT WITH SCOTT https://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.com Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com
Welcome back to the Enriched Podcast. Today Alex is joined by Micaela Benson, a business and emotional intelligence coach. Where to Find Micaela : On Instagram : @themicaelajacqueline Podcast : The Inner Glow Getter Podcast Get to know her: Coffee Chat Connect with Us : Work with Alex and her team to scale your business with ease in her first ever 1:1 mentorship and agency hybrid. Learn more about Architect HERE. Connect with Alex on IG. Follow the Enriched Podcast.
Today I'm sharing How to Use Brand Archetypes to Build a Brand Narrative and An Emotional Connection with Amy of Zeedia Media Amy's Gift: http://questionnaire.brandarchetypes.com/ Find Amy here: https://zeediamedia.com https://www.instagram.com/ZeediaMedia https://brandarchetypes.com/ https://www.facebook.com/ZeediaMedia https://www.linkedin.com/in/amymzander/ Jen Vazquez is known by many as the Pinterest Queen. She helps service-based female entrepreneurs go from overwhelmed to an easy streamlined Pinterest marketing strategy with my signature Pinterest ATTRACTION Method to grow their business in about an hour a week. Free Marketing Resources: https://jenvazquezcoach.com/resources All About Keywords FREE Masterclass: https://thepinterestqueen.com/keyords 2022 Pinterest Marketing Trends https://thepinterestqueen.com/trends-2022 Pinterest Strategy Academy Membership: https://pintereststrategyacademy.com My favorite business tools (free + paid): https://jenvazquezcoach.com/tools/ Find me here: Website: https://jenvazquezcoach.com YouTube: https://www.youtube.com/jenvazquez Facebook Page: https://www.facebook.com/jenvazquezcoach Private FB group: http://www.facebook.com/groups/jenvazquezcoach Instagram: https://www.instagram.com/jenvazquezcoach Email: jen@jenvazquez.com Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/marketing-strategy-academy-podcast-with-jen-vazquez/id1381173773 --- Send in a voice message: https://anchor.fm/marketingstrategyacademy/message
You've probably be told by me or someone else that you need know your Ideal Customer. Your brand strategy is under pined by your ideal customers profile too. I want to to explain today what I'm mindful of when building an ideal customer profile in relationship to brand strategy for my clients. I think this can really help anyone who is DIY ing your brand or want to update and improve their brand strategy. Show Notes: oliviagoodenough.com/blogFor Custom Brand Identity Enquires - Please Use Enquire Form On My Website: oliviagoodenough.comInstagram: @olivia_goodenoughEmail Adress: design@oliviagoodenough.com--DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!Thank you for supporting The BrandMade Podcast so I can continue to provide you with free helpful branding information every Wednesday!
This week on the show, hosts April and Hamish confront a foundational component of strategic positioning: brand archetypes. Together, they share advice for founders, marketers and brand managers to identify their brand archetypes to drive more inefficient communications. They also analyze two Aussie ad campaigns, from agencies The Works and DDB Melbourne. This week's industry news features the closure of e-commerce startup Fast, the departure of Dunkin's new CMO and Skittles brand's recent apology conference stunt. COMMUNICATIONS BUZZWORDS: Hamish: ballyhoo April: misnomer Listen to April's TEDx talk: https://trustrelations.agency/trust-weekly/april-white-for-tedxalmansorparklive-is-living-united-worth-the-fight/ NEWS: Fast startup shutdown: https://www.npr.org/2022/04/05/1091077398/checkout-startup-fast-is-shutting-down-after-burning-through-investors-money?utm_medium=social&utm_campaign=npr&utm_source=facebook.com&utm_term=nprnews&fbclid=IwAR0uLmPwl4kzzmARnz04bebor3ibBUgUNXglQlpCVa6CMVFBCn64CqWs0PI Dunkin' CMO Departure: https://www.marketingdive.com/news/dunkin-cmo-departs-after-9-months/621109/ Skittles Apology Conference: https://www.marketingdive.com/news/skittles-apologizes-to-sour-lime-fans-with-twitch-press-conference/620957/ CAMPAIGN ANALYSIS: AUSSIE + KIWI ADS: https://mumbrella.com.au/the-best-2021-aunz-ad-chosen-by-creatives-717832 MARKETING CONUNDRUM: Brands often don't know their archetypes or what they stand for — and this can drive inefficient communications. CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.
Brand Archetypes - What are they and how can they catapult your brand into the next stratosphere? Brands involve more than a look, a sound, or a smell. What most small businesses do not understand is that for a brand to truly resonate, it needs to connect with its audience in a deep and meaningful way in order to build authenticity, loyalty, and trust. Our guest on Episode #12 is the Mob Boss herself, Amy Zander, founder of Zeedia Media. Amy has made it her mission to introduce small and large business entrepreneurs to the concept of Brand Archetypes. She brings an element of discovery coupled with her passion for the local arts and artists' communities when she works with her clients helping them to connect on a deeper level with their clients. Her company Zeedia Media is a marketing company that focuses on brand archetypes and content creation. Discover your powerful brand message and all the ways you can distribute that message to the world by reaching out to Amy Zander with Zeedia Media. zeediamedia.com/ brandarchetypes.com/ amy@zeediamedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
If you think about any story you've ever read or any movie you've ever watched, there are typical characters we encounter. There's the Hero, the Jester, the Wise Sage, and many more. We're familiar with these characters and intuitively understand who they are - and we can harness that very same power for your brand. Say hello to brand archetypes! We're here to give you the 101 on what brand archetypes are, which ones best describe your brand, and how you can use them to make your brand feel super relatable and familiar in your audience's eyes. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00What are brand archetypes: 01:36The 12 brand archetypes: 05:25Finding the archetype that fits your brand: 09:57Implementing your archetype: 12:32Wrap-up: 13:58 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie
Welcome to the first episode of Brand Therapist! I am so excited to have you join me in learning from incredible people and the essence of their brands. In this first episode, I am so excited to be joined by my wonderful friend and client, Torund Bryhn. Torund is a publisher at St. John's Press, advocate for Carbon Capture and Storage, and strategist at Diotima Strategies. The mission of Torund's work is to help brilliant leaders and companies become famous for what they do and who they are. She primarily helps writers become bestselling authors and increases awareness of how climate technology can save our planet. Torund and I have a fantastic conversation about how identifying her brand archetype has helped her to apply and embody her brand's essence in everything she does - increasing both her profits and the impact of her mission. Torund shares what was holding her back from her goals beforehand, what her major breakthrough was, how her brand archetype has transformed her business, and so much more. Tune in to the first episode of Brand Therapist to learn how brand therapy and knowing her brand archetype has changed Torund's business for the better! In This Episode You Will Learn:Torund's explanation of her current brand (4:33)What was holding Torund back from her goals (7:57)About the major breakthrough in Torund's life and business (11:48)What Torund says is the most important realization from brand therapy (21:36)The incredible effects on Torund's business after we worked together (27:48) Connect with TorundWebsiteFacebookLinkedIn Let's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.
How do you decide Brand Voice? First, find your brand's solution. Then define the problem your target audience has. Decide who your customer 'Was' before they interacted with your brand, then determine who they 'Will be' when your brand provides. Do NOT make the mistake of catering to who your target audience IS. Target who they Want To Be. And most importantly, do not commoditize yourself. Differentiation comes from authentic experiences, so make sure to build Brand Voice off of Archetypes, not Stereotypes. ✨ Follow For More ✨ Instagram: www.instagram.com/silverswann.ssm/ Facebook GROUP: www.facebook.com/groups/silverswanncoaching Facebook Page: www.facebook.com/silverswannmarketing Website: www.SilverSwannMarketing.com
Brand archetypes are foundational to the brand messaging guides we create for our copywriting clients at EG: Content & Copy. They play a critical role in developing our clients' unique brand voice and personality, brand storytelling practices, and sales and marketing decisions for a profitable business. Our brand messaging documents, called Brand Messaging Bibles, are also incorporated by many of our clients' web designers and visual brand designers. The archetype report section, in particular, informs visual choices in graphic design, the psychological journey of websites, and more. In today's episode, we'll talk about: What are brand archetypes? The brand archetype framework we use at EG: Content & Copy (from the book Archetypes in Branding) Share a typical Jung archetypes list, and match all 12 main brand archetypes with examples. Why even 2 ice cream brands will have different brand archetypes 99% of the time Create a world-class, desirable business with brand messaging and storytelling informed by your brand archetypes! ----------------------------- Resources mentioned: https://bookshop.org/shop/emmagivens (The Hero and the Outlaw by Margaret Mark & Carol Pearson) https://bookshop.org/shop/emmagivens (Archetypes in Branding - A toolkit for creatives and strategists) Emma Givens Content & Copy YouTube Channel - Subscribe here! ----------------------------- Important info: Connect with me on Instagram https://www.instagram.com/emmagivenswriter/ (@emmagivenswriter), I would love to get to know you and your aha moment! Want to know how I can personally help your business? Work with team https://emmagivens.com/ (Emma Givens Content & Copy) Check out our https://emmagivens.com/brand-messaging-bible/ (Brand Messaging Bible Experience).
A full transcript of the episode: INTRO TO ARCHETYPESM: Welcome to Brand Frontlines, the podcast wher brands building gets real. I'm Marissa La Brecque, founder of Hyperflore.E: And I'm Eric La Brecque, principal of Applied Storytelling.M: Today we're doing something a little different. Usually we cover one element of the Brand Wheel in each episode. The Brand Wheel is our organizational system for a brand. But today we're going to keep on personality, which we covered last time. We didn't have time to get to archetypes, which are super helpful tools in building a personality. So we're going to dive into those today. No guests, just the straight dope on archetypes, what they are, why they're useful, how we find them, how we present them, and also the risks of using them. And then next episode, we'll cover brand promise. But before we get into all of that, what are you working on today, Eric? E: Right after we talk about archetypes, I'm going to go into a virtual work session with the Henry Ford, one of our oldest and biggest clients. And the Henry Ford is thinking about their vision. Actually, they just are in the final stages of wrapping up their most recent strategic plan, which was driven by the vision in part, and they're getting ready to think about their next one, which coincides with their 100th anniversary. Just kind of want to make sure that the vision that's guiding them is on track. So we're going to look at it. Nothing may change, or something may change, or there may be some supporting detail that we add. So that's what's coming up. M: I'm working on selling a course to my clients. Actually, I realized earlier this year that because I work with smaller businesses, once we're done building the brand, we've got the platform set up, we've we've done messaging, they want to keep working together to do social media or newsletters or any kind of ongoing content, but they can't afford to have me on retainer. So I created some courses. The first one, we're working on is email marketing courses. And so we're gonna like really sit with them, make sure they actually have a landing page, when we're done with the class, make sure that they really know how to create calls to action, all the things to make their emails, make money for them, but also to still feel not salesy or cheesy or too aggressive, any of the things that they're worried about feeling like that, keep them from writing those newsletters. So I'm really excited. I feel like it's a really a solution for my clients. E: I remember something you told me a few weeks back that was really interesting was how a lot of your clients are just really hung up on social media, it's a source of real stress for them, because they know what's important, or they've been told it's important. A lot of them can see how it'd be really useful. But they're small, and you know, just the effort to get something out, especially if that's not your thing, right? You're a baker or you're making fragrances or whatever it is that you do. You don't have the staff to keep pumping stuff out. You may not have the budget to hire a social media person part time or a PR firm. And so it's a source of really great anxiety. It's where the price and the value don't really line up in the market. So I think what you're doing is great. I'm going to be listening. ARCHETYPES: WHAT ARE THEY? M: . So archetypes Let's talk about what they are. They have a historical context. E: , they do. I mean, we've been dealing in archetypes for a long time as a species. I mean, some people would say, they're hardwired into our brains. We've known about archetypes for probably before we had a word for them, or a system of organizing them. The person who's generally credited with that is Carl Jung, 20th century psychologist, and archetype person. You know, what he did was kind of called out and then talk about how they could be kind of organized, what they are, are these kind of models that live in our heads— live rent free in our heads, as people say, and they crop up in literature, they crop up and how we tell stories, which is what's really interesting for me. M: I really noticed that with our kids like, the concept of a king and a queen, and, you know, a knight or a hero, these concepts like, obviously, don't track with anything that they see in, in real life. But they just resonate so hard. E: , they do there. And they, they shift a little bit across cultures, the names for them might shift nuances, but they're basically embedded in every culture. And they've been with us down through time. So there are these basically these forms in our psyche, and they bubble up as motifs, themes and art literature in our lives, you know, and that's really what they are. When we're talking about personality, we're looking at archetypes that are types of being, but they're archetypes of all different kinds. There are archetypes for buildings, there are archetypes for other kinds of objects. There are archetypes associated with ideas. There are archetypes for all different kinds of things. If you want to actually just enjoy living in the world of archetypes for a little bit. There's a great novel, I've just read it, called Piranesi by a British author named Susanna Clarke. And it's about somebody who's kind of lost in a world of archetypes. They're surrounded by statues, millions of them. And these statues represent sort of typical classic scenes that you might find in life. That's enough about that. But it's a great read, well written kind of gives you a flavor for archetypes from a different angle. A lot of models have 12 archetypes. But I've seen models with where they're like 72. There could be an infinite number. But humans like systems, right? We like to boil things down, I think of archetypes is kind of like the zodiac signs. There are 12 of them. That Tarot Deck has its number of the Arcana, right, you know, we like these patterns—the I Ching. So 12 is a common number. There's no universal agreed upon set. But 12 seems to be a pretty common number. And there are generally, you know, 12 distinct archetypes that most people recognize. ARCHETYPES AND BRANDSM: Okay, so let's talk about why they're useful when you're creating a personality for a brand. E: So go back and listen to the last episode, because we'll get into all the different aspects of a personality, all the different qualities that go into a good personality from a brand standpoint, but what an archetype should be doing for, for you, for your brand, for the people expressing the brand, through design through words, is rolling those individual qualities up into one recognizable, easy to understand type of being. So an archetype might be a magician, a lover, a ruler or queen, the sage there are these different every person, you know, these different types that have qualities that we can generally recognize. And if you can kind of take all the individual personality attributes and recognize the overarching pattern, then it becomes really easier to use, you're not thinking about this and that and fitting those things together. Right? You have this larger model. M: it allows you to embody the brand get into character. , E: Absolutely. And it's so important to brand building that some agencies, not us necessarily, but some agencies really make that kind of a central thing that they're trying to discover about a brand. GETTING CLIENTS ENGAGED IN THE PROCESSM: I also find just in client relations. It's one of those things that's fun, and it feels like a little treat in the process You know, it's nice to have those little high points that people get excited about it. A lot of the stuff feels very theoretical. And so this feels like a product like something that people really can wrap their heads around, and they get, they get excited. So it's kind of a little high point in the brand building process. E: Well, I'm glad it's a high point for you and your clients. Not always the case for us, I mean, generally a great thing to have an archetype. Not all organizations really have the appetite for it. So we try to kind of figure out if it's going to be something that's going to be well received. And what I guess what I mean by that is, to some clients, it seems a little woowoo. You know, here, all of a sudden, we're introducing something that feels a little bit like astrology or something like that, that they don't necessarily relate to. So we want to check on that. And then the other thing is, sometimes, the archetype that suits them, and their brand isn't one that they personally relate to life, you want to be a ruler, you want to be a sage, and look, all your qualities are saying, really, this brand should come across as every person or lover, and that just doesn't feel right to you. So that kind of label if it doesn't feel good to them personally, even if the quality's right, too, it can be triggering. M: I agree that I also find it's an emotional moment, like we've talked about this before, like naming is often emotional, because it's so directly linked to identity. And people have expectations, and they want it to feel amazing right away. And sometimes it requires some rounds. So it's definitely something when you're building up to that process to be aware that there's an emotionality around it. And people have really strong reactions. And to prepare them, like you're saying, make sure there's an appetite for it, and just prepare yourself that you're going to have to like, stay cool, absorb that response to it in a correct way. E: I mean, another thing, if you decide to go down the archetype path is to look at that label and make sure that maybe there's another label that is actually more helpful or more relatable to your client. We had a client, I don't even know what the previous label was, but it wasn't quite working for them. And we came back to the idea of a mentor. And that word worked for them better. M: I know what you're saying I think there's a lot of ways to kind of prepare people for it get clients on board, basically, with a concept that might be foreign to them or might feel, as you said, triggering. One of those, as you mentioned, is to give it a name that feels more familiar or flattering. But one that shares the same characteristics, or maybe just a word that's more in their lingo than a union word. DEVELOPING A BRAND ARCHETYPEE: I think that's a very important thing to do. The other thing is, if you are going to go down the archetype path, I think it's something you get your client to buy degrees, it's kind of a frog in the water kind of thing. And so once we've got the personality attributes, then it's sort of like a detective story that we want to take them on. So what are those attributes add up to what kind of people have those attributes, and then we introduce the idea of an archetype. And we'll play back the 12 classic archetypes not a lot of detail, but just so they they see the names and then they see some brands that are generally understood to represent those archetypes and a couple of qualities associated with those archetypes, then they can start to connect the dots between those qualities that different archetypes have and the qualities that their brand has their brand personality has, then we can start to kind of get into some specifics and talk about okay, where do those qualities align? What are the qualities that you're responding to? Planned in a great table of archetypes. M: This is kind of like a side conversation that we'll cover when we get more into talking about presentation, but I love what you're saying about showing your work. I think early on, I felt like if I just show up with the finished product, it feels like magic to the client and they're gonna think like ‘Wow, she's such a genius' But it's so important to remember that it actually feels so much more satisfying when you bring the client along when you show them every step, in your presentation, of how you got from A to B, use their quotes and their ideas within the that framework. And then it's it's just so much more satisfying at the end of the process. E: Well, I mean, it's something we're always trying to figure out new ways to do it new ways to get them more engaged without claiming too much of their time, right. I mean, they also we've had people tell us so how much of this time how much is my CEO going to be involved? Or if I'm the CEO, how much of my time are you going to take and we need to be able to give them a clear answer. And also, clearly, they're asking because they have some limits that they don't want to go past share. That's part of it. So now we're looking at their qualities and we're looking at the different kinds of archetypes and we're asking them to kind of find the matches. And what we find by the way, when we do that is that generally speaking, the qualities that they've identified cluster because they're already thinking in archetypes, although usually we don't call it that. But they don't cluster always around one archetype, one type, you know, there might be let's say, there are three qualities of out of five that tend to be associated with like a sage, a wise person, but there are two that are associated with I don't know a lover. Then we try to figure out, Okay, which one's the dominant one, which of those qualities are the most important? Which one is the kind of the recessive one, and the secondary one? And if we're looking for a kind of universal character who has both of those, what is that called? Right? Right. So it's not going to necessarily be on that 12 point, we'll we're going to have to get creative about it. So we try to figure that out. M: I almost always do a hybrid of more than one. Almost always. E: I think for one, it's a little more nuanced, right, you know, and so it doesn't have all the baggage, right, that goes with those labels. And, you know, labels and baggage are big issue in our business. But again, we're trying to get them along here. And so they're kind of nodding and they're kind of going okay, maybe that's right, the next kind of things that we present to help help them and you know, embrace the idea and also to be useful as tools are the idea of avatars. So avatars for us are characters who embody the archetype. And they're not all going to be exactly the same in their qualities, but broadly, they're going to kind of flesh out the archetype and we go to Avatars can be from people in real life. Generally, famous people, can be people in a company. So everybody in the company can recognize them. They can be characters from movies, books, manga, and on ma really anything. So we try to find a good representation. And when we do that, which we're trying to be diverse, actually. So are there we want to we don't have anybody from literature. We don't have to be an older white man. We try to find people of different ages, different periods of time and come up with a mix of six or seven individuals real or fictional, again, who represent that archetype. So that's pretty fun, actually, a great tool, by the way to help find those because who's got a catalogue of avatars in their head right. Even though I read a ton, you know, and we watch a lot of shows their worlds I'm not as familiar with, like, I'm not as familiar with, you know, manga, or characters and video games a little bit, but not so much. And some of those can really resonate with our client, right. So that's where this tool TVTropes.com is super helpful. I can't say enough about it as a resource. It's got tons and tons of what they're calling TV Tropes, but they're really archetypes, a lot of them and their characters and there are plot twists, devices or all kinds of things. Again, it goes back to that broader idea of what an archetype is, but if you are looking for some examples of an archetype, and once you run out of the very limited set you've got in your own head TVTropes is a really excellent resource. I can't say enough about it. That's another part of the delivery is giving the client some examples that they can relate to. And then the last thing we do is we create what we call a Credo Statement, which is is if the, the archetype is talking, you know, what would they be saying so, five or six could be more but generally five or six statements that this avatar would state? What do they believe what what's important to them? How do they interact, what's their role in a group, things like that, and these credos become very valuable. as well. In organizing again, what's this all about? Let's go back to that. It's about helping creatives get into the zone really quick get the vibe of the brand, and not have to keep breaking frame to go refer to some technical brand guideline or some attribute but just go with the flow. Right and really nail it. So that's what these tools are designed to do. M: Sometimes I'll create an avatar or persona, instead of using a classic archetype. For me, that's a sort of a creative choice. Sometimes with clients, something will come to me that feels really right and evocative. Or I feel like a client for some reason is just not going to respond to the classic archetypes and it's basically the same thing. But just something that's very specific, a character that I can just hear talking in the brand voice, you know, that requires really fleshing it out. USING ARCHETYPES TO DISCOVER PERSONALITYE: Who is this character that doesn't have as much baggage Maybe so, you know, really giving the client enough that they can get into that character? That's a great approach, really valuable. We've done that from time to time as well. The other thing while we're on the topic of archetypes point out is that you can use archetypes as tools to discover not just roll up personality attributes into archetypes, but use archetypes to explore what a brand personality could be. So we don't do that as much. We've started to do a little bit more. We recently worked with a company where we didn't explore the personality the way we normally would, which would be in a work session where we're asking tons of questions. We're going through all their other different kinds of exercises. But we just said, Hey, look, here's 12 Different archetypes, which one feels right for you, or which ones feel right for you. And then we went in deeper into the qualities of that archetype, not the top two. Or three traits that are just kind of sketched out in the high level tables that you find when you go looking for them, but really going into a lot more depth about how the archetype works and what those qualities might be and it was super valuable for landing on a set of attributes so personality, attributes and form archetypes. archetypes can inform personality attributes, played both ways. AN ARCHETYPE PITFALL TO AVOIDM: So are there any other risks associated with using archetypes? We talked about just the emotionality or the culture clash… E: I think there's one huge risk. Fortunately, if you're aware of it, I think you can avoid it and you can actually use it to your advantage. And that is the risk of creating an archetype that's like, every other archetype in your category. Again, we go back to like, what are we trying to do here with the brand story brand, we're trying to help you stand out in a way that could only be you and nobody else? That's the whole point of positioning. That's the point of personality. That's the point of a lot of what we're doing and you need to be careful not to typecast the archetype. , by category, you know, and so for example, Nike is a hero brand, and I can see that , okay. Does that mean that all athletic wear brands or sport brands or heroes could be writing Yes. 10 thing right and then so so then what right so if you're using the archetype and you land there, how are you going to set yourself apart from Nike? If you're not Nike, right? How are you going to do that? And that's where I think you should be open to the non intuitive qualities or look for those added layers of personality that separate you. Maybe for example, you decide, well, we are a hero, okay. Nikes a hero and our you know, super shoe brand is a hero too. Let's go one level deeper and define the kind of hero that we are and not use that label. Right? That might be one way to go the other way to go. Might be to say, hey, you know what, there are a whole lot of heroes in this category. Everybody gets it. Why don't we be an innocent, you know, which is somebody who's just very simple and very kind and very optimistic. That might not feel intuitive, but it might be really terrific. Who knows so just be open to, you know, seeing what other options there are, besides the obvious expected archetypes for a category. One big pitfall I see that we always have to work against. , totally. M: And if you're in a room with stakeholders, it can drive to that conclusion pretty easily. So you've got to kind of play devil's advocate there, at least something to be avoided. E: But hey, look, the benefit is so great, that it's worth dealing with the pitfalls. M: And it's sometimes the most useful thing to have those kind of awkward conversations because you you saw problems there. So that's pretty much what we wanted to cover on archetypes. We're gonna post a sample presentation of an archetype that we used actually with a client taking out obviously all the clients information, but you'll get to see everything that we include. These are always developing and changing and dependent on the client process, but this is one that's very comprehensive that we'll share with you. E: If you're using archetypes in your work, or you have questions about archetypes further, let us know be great to keep the conversation going. Thanks a lot. M: And we'll see you next time on the brand frontlines. Thanks.
Amy comes back this week after a week off to work on the Marketing Summit. Shameless plug: Zeedia Media is hosting a Marketing Summit on May 6, 2022, in Lansing, Michigan. Amy is the key note speaker, talking about Brand Archetypes (of course) and there will be 16 other speakers – all big bosses in…
Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Self-proclaimed Marketing Mobstress, Chief Wordslayer. Grammar-guru. Keeper of the content. Social media maven. Amy loves words. Big words, small words, nonsense words — all the words. She has spent many years in entrepreneurial ventures including her most recent launch ( six years ago) of a successful branding and marketing agency. She delights in crafting the perfect content for each unique situation. Words Matter! Dreams: Supporting the Artist Umbrella (Supporting local new artists) Wants to be able to say she gave a million dollars to the arts. World Travel - Go to Europe Putting on a marketing summit in May of 2022. World Domination for Branding - Brand Archetypes. How you can Help: Introduce her to Kara Swisher Introduce her to Brene Brown Go to Zeediamedia.com Listen to and share the podcast Brandarchetypes.com Send her referrals of people who are interested in brand archetypes, take her free questionnaire Contact them at: https://brandarchetypes.com/category/podcasts/ https://www.youtube.com/channel/UC9XeMx9_mvcJlKSl8WbIndA https://www.facebook.com/ZeediaMedia
Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Self-proclaimed Marketing Mobstress, Chief Wordslayer. Grammar-guru. Keeper of the content. Social media maven. Amy loves words. Big words, small words, nonsense words — all the words. She has spent many years in entrepreneurial ventures including her most recent launch ( six years ago) of a successful branding and marketing agency. She delights in crafting the perfect content for each unique situation. Words Matter! Dreams: Supporting the Artist Umbrella (Supporting local new artists) Wants to be able to say she gave a million dollars to the arts. World Travel - Go to Europe Putting on a marketing summit in May of 2022. World Domination for Branding - Brand Archetypes. How you can Help: Introduce her to Kara Swisher Introduce her to Brene Brown Go to Zeediamedia.com Listen to and share the podcast Brandarchetypes.com Send her referrals of people who are interested in brand archetypes, take her free questionnaire Contact them at: https://brandarchetypes.com/category/podcasts/ https://www.youtube.com/channel/UC9XeMx9_mvcJlKSl8WbIndA https://www.facebook.com/ZeediaMedia
We all feel drawn to certain brands more than others, have you ever wondered why that's is? Brands that have a identifiable personality, can easily connect with there audience on a more deeper level. But are you find yourself struggling in knowing how to build a your brand personality to achieve this? That why in today episode I'm sharing my process, so you know how to start building the foundation level of your brand personality. I'll be introducing you to brand archetypes how they work and more importantly help you confidently pick the right one for yourself.Show Notes: oliviagoodenough.com/blogFor Custom Brand Identity Enquires - Please Use Enquire Form On My Website: oliviagoodenough.comInstagram: @olivia_goodenoughEmail Adress: design@oliviagoodenough.com--DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting The BrandMade Podcast so I can continue to provide you with free helpful branding information every Wednesday!
WONDER TWIN POWERS ACTIVATE!!! Today we're talking about combining archetypes in the process of coming up with a brand strategy. Listen in to hear how Kevin and his twin sister pretended to the Wonder Twins. Here are some of the big ideas when combining two archetypes: It's possible to pair archetypes, but you have to…
Finding the right branding is not easy, but here is a powerful strategy that you can follow. In this episode, Amy Zander guides us through the concept of Brand Archetypes and how to use them for building a brand. Make sure to listen to this episode full of very useful tips and strategies! WHAT TO LISTEN FOR How to find people to help you set up a podcast? The importance of branding in podcasting Steps to identifying your own brand archetype Tips for high-quality recording An effective system for creating good on-brand content RESOURCES/LINKS MENTIONED Thesaurus Brand Archetypes ABOUT AMY ZANDER Amy Zander is a co-host of two podcasts, Brand Archetypes, and Adventures in Business. She has over 20 years of experience as a writer, editor, blogger, social media content creator, and social media manager as well. Amy has experience working as an editor-in-chief of Lansing Area Health Magazine. She has also written for multiple Michigan area publications such as Healthy & Fit, Capital Area Women's Lifestyle Magazine, Break Breads, Capital Gains, and City Pulse. She also wrote for several community newsletters and business newsletters. CONNECT WITH AMY Website: Zeedia Media Podcast: Brand Archetypes Podcast: Adventures in Business CONNECT WITH US Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment? Maybe getting your first microphone? Get Your Free Equipment Guide! We also have free courses for you on everything you need to know about starting a great podcast! Check out our first 6 episodes through the links below! Identify Your Avatar - Free Course 1/6 What To Do BEFORE You Launch Your Podcast - Free Course 2/6 How To Launch A TOP Show - Free Course 3/6 Best Marketing And Growth Strategies - Free Course 4/6 How To Monetize Your Podcast - Free Course 5/6 Top 22 Pitfalls On Starting Your Own Podcast - Free Course 6/6 If you want to make money out of your podcasts, check out this FREE resource we made. It's a sponsor sheet that our clients use and now they are making between $2,000 to $5,000 from sponsorship! Let us know what you think about our show! Leave an honest rating and review in our Apple Podcast here!
On this latest episode, we dive deep into Brand Archetypes. We share what Brand Archetypes are, how we used them and we discuss how knowing our brand archetype can help us focus our brand so we can connect more deeply and genuinely with our customers and clients. Keep in touch over on Instagram www.instagram.com/thebrandjourney Loved this podcast episode? Leave us a review over on Apple Podcasts!
The Hero. The Outlaw. The Lover. Archetypes are a standard set of human constructs. They are not confined by language, culture, time, or gender — instead an iconic narrative representing a prevailing experience. Focus Lab brand strategist Haley Bridges reads her article, "Brand Archetypes, Universal Truths." This article was originally published to Focus Lab. - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at hello@focuslab.agency
We have a special treat for you today. Amy had the opportunity to be a guest on her show, Open School of Business and now we have the please to chat with Anar Umurzak as our guest today. Anar is committed to bringing real-life experts from different walks of life to share different perspectives and paths…
Resoundcast - the branding podcast from Resound, a creative agency
If you watch a popular movie or read a best-selling book with your brain turned off, you'll probably get some déjà vu. Whether it's following the hero's journey, or some eerily familiar character—an unlikely wonder woman finding her stride, a wise-cracking sidekick, or even a calm, motivated villain out to wreak some serious havoc—it's not necessarily a bad thing if you recognize a pattern from somewhere else. What we're saying is that life, like books and movies, scatters unique characters everywhere… and that there are types of characters that we instantly recognize. In fact, any historian or mythology professor will tell you that certain types of stories and characters appear over and over again in stories told across time and culture, from ancient myths to modern comic franchises. The highbrow term is archetype, a type of character that appears, behaves, and functions in a certain way… from epic myths to heroes in a graphic novel to stock characters in a blockbuster franchise. It's no accident that Captain Jack Sparrow has a lot in common with Han Solo, from his blatant self-preservation to his foolish, underdog bravado to the charm and swagger that fans can't resist. They're both light versions of the anti-hero, a bad boy archetype that stretches out to darker examples like Dexter, Tony Soprano, Breaking Bad's Walter White, and even Shakespeare's Macbeth. All good fun—and yes, we know what you're thinking… what do character archetypes have to do with branding, brand development, or sharpening a brand's personality? Much more than you might think. https://youtu.be/XJaXqXFX920 A Brief Recap If you're just joining us, this is part two of a seven-part series on practical tools for developing an authentic brand and sharing it with the world. Checkout out part one! Once you've got your organization's values and vision squared away, the next step is clarifying and expanding on that personality with a brand archetype. There's a whole list of archetypes that many branding agencies borrow from. These personas act as models, and sometimes, they lend themselves perfectly to the finer details of a brand's personality. If you ask us, brand archetypes are perhaps the most helpful tool in our belt for putting handles on how a brand acts, thinks, behaves, functions… and how they can share those remarkable characteristics with everyone. To dig a little deeper, let's explore some common examples we find particularly helpful. But first… a Little More on Archetypes Before they applied to movie characters, the theory of archetypes was developed by the psychologist Carl Jung, who held that archetypes were innate categories of thought. He argued that certain archetypal figures formed part of our innate way of categorizing the world. When we tell stories with one another, the “roles” in our stories are often filled by these archetypal characters—the hero, the anti-hero, the antagonist, the wise guide, or the damsel in distress, respectively. They come with patterns we all instantly recognize. But this isn't screenwriting class, and we certainly won't claim to be accurately representing Jungian theory here (although we do find it interesting). For the purpose of categorizing brands in a helpful way, and drawing on brands we've worked with, developed, and sent off into the world, we've found these twelve archetypes to be the most helpful. The Executive An ‘Executive' brand leads with confidence and conviction. It values a clear sense of process and order prioritizing tasks. An Executive brand can express a regal or traditional personality, making sure that the ‘rule of law' is upheld, and the organization's processes and values are maintained as an enduring legacy. On that note, Executive brands love a sense of accomplishment, getting things done, and moving forward.
“Archetypes are the secret forces behind human behavior. Because archetypes reside in the unconscious—the part of our minds we aren't aware of—they influence us without us knowing it.” Using archetypes in branding - make sure who you feel you are authentically + how you want to be seen in the world are congruent. When achieved - that's what I call a “profitable personal brand”. This isn't just about positioning yourself so you can elevate your business, attract your ideal clients + create demand for your offers + live your life on your terms. This is about rewriting how women are positioned in the world. Putting HER front + center so she can be heard, seen + acknowledged. Because, ambitious women bring wisdom to the world that will create a ripple effect for future generations. If you're new to this podcast, I'm Serah D'Laine - Former Actress turned Self Leadership Mentor + Brand/Business Strategist to high achieving entrepreneurs + executives. Serah began honing her entrepreneurial skills at 13, as a professional actress. A near death experience sent her onto a spiritual journey towards higher consciousness, changing the trajectory of her life into the field of personal transformation & leadership. She put a successful Hollywood career on hold to build her own business from the ground up. Serah now leverages her expertise in human behavior, teaching entrepreneurs parts work & integration therapies, while helping build a 6-figure business. Her self leadership model uses science-based exercises designed for powerhouse leaders who have realized that their business growth challenges stem from personal growth challenges & now seek the most efficient tools to rewire their mind & behavioral patterns. She is most passionate about opportunities that pave the way for cultural change by strengthening the development of female leaders in the executive & entrepreneurial fields. Creator of “Launch To Lead” Business Accelerator “Lead Like HER” Self Leadership Program “Destiny Mapping” Hypnotherapy She is a Certified Life Coach, Certified Executive Coach, Certified NLP Practitioner & Hypnotherapist, Certified “Timeline Dynamics™ Practitioner, Landmark Graduate & S.E.L.P Coach, Evolution Leadership Coach Also the OWNER/CEO of Jnana Jean Jewelry You can learn more about ways she can help you on your professional journey. Website: https://www.serahdlaine.com/ _____________________________________________ FOLLOW: Instagram: https://www.instagram.com/serahdlaine/ PODCAST: Lead Like HER https://podcasts.apple.com/us/podcast/lead-like-her/id1471838820?uo=4 YOUTUBE: https://www.youtube.com/channel/UCtjFFw9L_61BzM2GUM_KtSg _____________________________________________ COURSES https://serah-d-laine.mykajabi.com/soul-circle-collective CLIENT RESULTS + TESTIMONIALS https://serah-d-laine.mykajabi.com/testimonials JNANA JEAN JEWELRY https://www.jnanajean.com/ IN THE PRESS https://serah-d-laine.mykajabi.com/press RED CARPET EVENTS https://www.pinterest.com/serahdlaine --- Support this podcast: https://anchor.fm/serahdlaine/support
Amy Zander is a CEO and Founder of Zeedia Media, marketing services company. She is a serial-entrepreneur who has owned five businesses. Some worked out, some didn't, one she sold, and for the last several years Amy has built a full-time gig doing the one she loves the most – marketing. More specifically – supporting business owners and creative people in their marketing efforts so they have the time to focus on doing what they love – and to actually have a life outside of work. In this episode, you will learn: 1. Brand archetypes and how this concept can help you create consistent content that communicates your brand 2. Emotions and words, corresponding to you brand archetype 3. How to combine certain archetypes and create your own unique one 4. Inspirational advice from our guest, Amy Zander, about dealing with imposter syndrome 5. Tips for working with family and what Amy thinks about family business 6. Management philosophy that has made Amy successful
Today, we're talking about low-energy archetypes. The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement! Low energy does NOT mean a lack of power. The low-energy archetypes, in no particular order,…
We're BAAAAACK! It's a little late for a “happy new year” but this is our first time recording in a while. Today, we're talking about the process of selecting an archetype for your organization. We refer to this process as “brand discovery.” Now, in years past, before we really refined this into the brainstorming/discovery session…
Who else is a huge fan of personality quizzes? From Myers-Briggs to Buzzfeed's Harry Potter Sorting Hat, we're huge fans. So when we learned about Jennifer Kem's brand archetypes, we couldn't wait to learn more about her process for building more reach and creating more impact with her brand archetypes As you'll hear, Jennifer is a San Francisco Bay Area-based brand building and leadership expert who gets entrepreneurs seen, heard, and paid for being themselves! She is the creator of the Master Brand Method: a framework to develop powerful brand archetypes that win customers' hearts. She uses the Master Brand Method in strategic consulting for emerging entrepreneurs to celebrity brands like Oprah Winfrey Network, Steve Harvey, and more. What she is most passionate about is her legacy project: Femmefluence, a platform that supports women leaders to fully rise into their influence and affluence, so they can make an even greater impact in the world. She built multiple multi-million dollar businesses, overcome so many obstacles, including losing those businesses, and so much more. You don't want to miss: - How to attract clients using your “femmefluence” - Jennifer's breakdown of a “brand duel” between Coke and Pepsi - Importance of a brand archetype = How to discover and use your own brand archetype to obtain more dream clients RESOURCES: - Discover your own brand archetype - https://www.brandarchetypequiz.com/ TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast
What is Brand Archetype? How can you create a long-lasting emotional connection within your brand? In today's episode I am talking with Amy Zander of Zeedia Media Powered by Brand Archetypes. Amy is going to teach us about these two powerful topics every business owner should be aware of. Amy has over 20 years of experience as a writer, editor, blogger, social media content creator, and manager. Amy helps many businesses define their brand and focus using the Archetype Branding process. Amy is a Self-proclaimed Marketing Mobstress, Chief Wordslayer, and Grammar-Guru. Keeper of the content, and ready to help you stand out in your industry and stay consistent when it comes to the branding aspect of your business. Whether you are a solopreneur, small business owner, seasoned brand, or coach you are going to want to take some notes today as Amy gives us all the tips when it comes to building the emotional connections that our brands need. You cannot be everything to everyone, which is why discovering your brand archetype is so important. Want to learn more? You can schedule a call with Amy by vising her links below. Did you love this episode? Let us know by leaving a review on Apple Podcasts today. Don't forget to screenshot and tag us so we can share your post. Want to join the conversation after the show? Head to the Master Your Coaching Biz Facebook Group. Link below in show notes. Discover your Brand Archetype Today! Take the quiz here: https://brandarchetypes.com/ CONNECT WITH AMY Website: https://brandarchetypes.com/ LinkedIn: https://www.linkedin.com/company/zeediamedia/ Facebook: https://www.facebook.com/ZeediaMedia Instagram: https://www.instagram.com/zeediamedia/ CONNECT WITH CHERYL Website: http://successfulcoaches.com/ Show Notes: https://masteryourcoachingbiz.blubrry.net/listen/ LinkedIn: https://www.linkedin.com/in/cherylthacker/ Facebook Page: https://www.facebook.com/successfulcoach/ Master Your Coaching Biz Facebook Group: https://www.facebook.com/groups/990262914432915/ Instagram: https://www.instagram.com/coachcherylthacker/ Brands I Love: https://masteryourcoachingbiz.blubrry.net/brands-i-love/
We were joined by Founder and Strategy Director of Create Future, Nathan Fulwood, to discuss branding and brand archetypes in particular. Nathan explained to us the importance of brand consistency internally and externally, how brands tend to fit into one or two archetypes and how businesses can embody and demonstrate their personality in various ways. It was great to chat with Nathan as he brought so much knowledge and plenty of great examples! We discussed: 00:00 - Nathan's background and what Create Future get up to 05:35 - Why is branding important? 10:40 - How is a business's identity shaped? 16:32- What are brand archetypes? 20:02 - How does a business get its identity across? 23:20- What can people do to Make Things Better? You can find Nathan's blog on Brand Archetypes here: https://www.createfuture.com/blog/2020/9/9/brand-archetypes-and-how-to-use-them Cheers for listening and we hope you have a great rest of your day!
Every year we hear about some clients who go into Holiday sales frantic mode (restaurants, retail, etc.), and some clients who go completely silent (career counselors, fitness coaches, etc.). Regardless of what happens to your particular business, we know that this time of the year has its unique challenges … and, most of us start…
Jennifer Kem, the Brand Strategist and Founder of the Master Brand Institute, joins the show to share her journey from losing everything in The Great Recession to growing the brands of Oprah Winfrey Network, Steve Harvey, Verizon, and Microsoft. Hear how to strengthen your brand as a small business owner, the most important elements of building a brand, finding your brand archetype, Coke vs. Pepsi, and the brilliance of Squatty Potty. Connect with Jennifer on Instagram at @Jennifer.Kem and LinkedIn
In this Charting Tracks Episode we discuss: 00:00 - 02:29: Intro, Disclaimer and Outline. 02:31 - 07:14: Do true selves exist? 06:43 - 30:42: Artistic Persona's 30:43 - 44:18: Archetypes 44:19 - 46:55: Examples of Brand Archetypes 46:56 - 51:27: Examples of Artistic Archetypes 49:15 - 1:00:51: Defining an Artistic Persona 1:00:52 - 1:08:39: The Artistic Persona when making a record 1:08:40 - 1:11:31 Final Thoughts 1:11:32 - End: Ending and reminder to LIKE, TICK, SUBSCRIBE, COMMENT and ENGAGE [:-D]. Quotes from this Charting Tracks episode: “When you have a certain level of success and awareness as an artist, there will be a point where that (building partnerships with other brands) is a consideration.” C. O'Gorman “I try to steer it away from copycatting” - A. Yaqub “Music is a creative endeavour, so do you really wanna ‘just do you'?” - B. Hennessy-Garside Socials: https://twitter.com/ChartingTracks https://www.instagram.com/chartingtracks https://www.facebook.com/chartingtracks Click here for more info on artist branding and archetypes: https://bit.ly/3pK02jf What Next? Some further listening if you fancy it… Music: Beyonce - Diva David Bowie - Ziggy Stardust Madonna - Like A Prayer Slipknot - Wait and Bleed Sting - Mercury Falling Bruno Mars - Locked Of Heaven Amy Winehouse - Back to Black Ella Fitzgerald - Love and Kisses Donnie Hathaway - A Song for You Kylie Minogue - I should be lucky. Britney Spears - Oh Baby Baby. Miley Cyrus- Wrecking Ball Brian Eno – Late October Joni Mitchell - Woodstock Tenacious D - Tribute Weird Al Jankovich - Eat It DJ Khaled - Popstar Adele - Chasing Pavements Arctic Monkees - Mardy Bum Celine Dion - The Power of Love Bjork - Venus As A Boy Prince – When Doves Cry Jennifer Lopez – Jenny from the Block
In today's coaching episode, Fiona discusses brand values and why it's so important to identify your top three. She shares what her top values are and what she does to make sure they align with her business - both internally and externally. Listen now to learn why brand values and knowing them is essential for running a good business, then download Fiona's FREE values checklist available on her website today! https://www.mydailybusinesscoach.com/your-values-checklist
It's been a while since we've talked about Newsjacking, but for our listeners, Newsjacking is when a brand or firm mentions or creates a campaign centered around a major, well-discussed news item. It’s slightly different from a publicity stunt in that the news item is leveraged in marketing while a stunt might acknowledge news within…
Creatitive Sports Marketing Radio | Where Business is our Sport
Today, we'll continue exploring brand archetypes by discussing the 12 different brand archetypes that you could adapt to your brand, including some real-life examples that you can look at!In our previous video, we've explored what brand archetypes are and how companies as well as other players use these brand archetypes to build their brand.Now, we'll be diving deep into the 12 brand archetypes, what are some of the examples available in the market and which industry are they often used in!
Join Kevin and Amy as they get “sultry” and “passionate” about ideas on how to market the Lover Archetype. If you are wondering what archetype your company might be, take our FREE QUESTIONNAIRE. It’s the first step in discovering your Brand. Passionate Brands Think of a person or a company who is really passionate about…
Creatitive Sports Marketing Radio | Where Business is our Sport
In this first of a two-part podcast, we'll be exploring what are brand archetypes and how important are they to the brand building process? Watch to learn how they work and why understanding them will help you understand and build your own brand!There's no denying that building a brand is not an easy thing to do. It takes a lot of time and hard work to build a solid brand. Thankfully, there are formulas you can follow!
We had the very amazing privilege of having a great conversation with Olga Nesterova, founder of OnestBusiness.com. Her podcast is Onest Conversations, and we got suuuuper honest about brand and marketing. Olga is an experienced marketing strategist who has worked with Fortune 500 companies in New York City successfully growing their social media reach, engagement,…
I'm super excited to welcome the hosts of the Brand Archetypes podcast and absolute rockstars of branding Amy Zander, the founder of Zeedia Media & Kevin Skarritt the founder of FlockMarketing to the #OnestConversations. Learn about #branding, #rebranding and #brandarchetypes.. wait what?!
We're gonna channel our inner Sacagawea today. It's all about The Explorer archetype. I know it's a little like saying out loud which of your kids you like the best … but, if you were to ask me, “which is your favorite archetype, Kevin?”, I'd have to put The Explorer way high on that list.…
Do you want to start writing more authentic copy that lights up your ideal client and draws them to you? In this episode, I was joined by copywriter and content marketing strategist, Emma Givens. What you'll find in this episode: How Emma got into copywriting and content marketing What copywriting, brand storytelling and content marketing is Why you want to build authentic relationships How copywriting helps you as a business owner What brand archetypes are How you can use your archetype to attract your ideal client For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast The Uncommon Couch is a show for trailblazing entrepreneurs and change makers who are ready to transform how they think about business growth. It's a place to explore the evolving edge of business and consciousness and to dive into the psychological and energetic side of entrepreneurship. If you enjoyed this show, make sure to follow the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website at https://www.dralyssaadams.com or by following along on Instagram at https://www.instagram.com/dralyssaadams!
How many times have we been asked (about Brand Archetypes), “Does this reeeeally work?” A LOT! Way more than we would expect and way more than other, seemingly more obvious, questions. After putting a little thought into this, we have something for us to explore: What is the essence of why Brand Archetypes works so…
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Here is part two of our guest episode to discuss Brand Archetypes and their association with various brands. Happy listening!
This is a very special episode as we have a guest with us to discuss Brand Archetypes and their association with various brands.
We are hard wired for storytelling. We learn through stories and we teach our children through them. That doesn't stop when we are adults, or become business owners. Our stories influence our brands and the messages we send out about what we do and our values. One of the issues so many people struggle with is figuring out ‘who' is the business and how much of themselves to put into it. This is where brand archetypes come in. They help you define your brand so it stands out and attracts the right people. To find out more about this, I spoke to branding expert Stephanie Gunther on the podcast this week. Stephanie is on a mission to educate her clients on the sheer power of implementing and strengthening the many facets of branding: from the visual look to the brand messaging to the personality of a company and the people in it. She is President and CEO at Wax Creek Inc and takes already successful individuals and companies to a totally new level by developing a unique, memorable and shareable brand. We talk about: How comparing yourself to others leads you to move away from yourself Whether it's better to market based on your uniqueness or go with a formula Using archetypes to create a story your clients will love How to start creating a brand Having the confidence to niche and the difference it makes to your brand Useful links Find out more about Stephanie Gunther at Wax Creek. Follow Wax Creek on Facebook Get in touch with Jessica to discuss your consulting business Jessica's LinkedIn profile
Archetype. We don't have to know what the word means to recognize how it connects our brand with our users. Archetypes help us choose the right words, assemble them in the right order, and communicate the brand experience our users expect. Our brand is how our products speak to the world. In this … The post 62 / Brand Archetypes Help Our Products Speak to the World appeared first on ITX Corp..
Archetype. We don't have to know what the word means to recognize how it connects our brand with our users. Archetypes help us choose the right words, assemble them in the right order, and communicate the brand experience our users expect. Our brand is how our products speak to the world. In this episode of … Continued The post 62 / Brand Archetypes Help Our Products Speak to the World appeared first on ITX Corp.
Business Coach Nicole Burkhard helps online coaches and consultants get clarity on their brand. Together we discuss finding or creating your group of people to support you in the journey. And she dives into her Brand Archetype assessment - which provides an easy-to-use method for creating meaning, emotion and connection with your ideal clients in a way that's authentic to you. You're not going to want to miss this conversation. And you'll probably want to take the free brand assessment yourself! Link below if you want to dive in. Connect with Nicole: - Website: www.nicoleburkhard.com - Facebook: https://www.instagram.com/nicoleburkhard_/ - Take her Brand Archetypes assessment to discover more about your unique brilliance and how it's reflected in your brand! Connect with Katie: - Website: https://www.rosebudsocial.com - IG: https://www.instagram.com/rosebudsocial
Amy is so excited for today! Her favorite: Marketing the Outlaw Archetype, and the one that represents her company Zeedia Media. Today’s podcast is for all you rebellious, contrarian, authority-questioners… for all you radical, free-spirited, wind-in-the-hair types! The Outlaw is also commonly referred to as The Rebel. The following are the most critical aspects of…
A Big Digital Hug - A Marketing Podcast For the Modern Entrepreneur
Good morning, Good afternoon, Good Evening!Welcome to the 11th episode of A Big Digital Hug. A Marketing Podcast for the modern entrepreneur who wants to take their business to that next level, for years, not just months to come. If you'd like a free consultation with us, we'd like to hear from you. You can find the scheduling link here.On the podcast today, I talk all about Branding and how it affects people's perception of your company.Your brand is the face of your company. It dictates the public's perception of it.A brand can be applied to a business or a person. Wikipedia defines a brand as a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.What makes a great brand great?ConsistencyInspires Trust and Loyal (brand loyalty)It inspires confidence in its customersIt aligns with a company's and its client's valuesThe value it offersIt's uniquenessHow memorable it isHow it is talked aboutLevel of social responsibilityIts cool factorThere are many practices for brand building. Depending on your industry, business type, and clientele the process and time you will invest in your brand will be different. A great place to start when branding or rebranding your company is to look to your buyer persona. A buyer persona is a semi-fictional detailed description of your ideal customer, also known as your buyer avatar. You can learn more about buyer personas in my last podcast.One strategy that is used by many professionals is Brand Archetypes. Brand archetypes are used by the companies looking to define their customer audiences.Read more about this and the twelve brand archetypes at https://brandsbyovo.com/expertise/brand-archetypes/As a small business owner, you should take your brand seriously if you want others to take your company seriously. Start with the basics:A great name An insightful tagline A recognizable logo or symbol A Design direction that evokes emotion (typography, colors, imagery)And your brand voice. The tone of your communication.In the next episode in this series, we will discuss, Documenting your Brand with Brand Standards.If you need help defining your brand or how to properly document or utilize your defined brand, I'd love to coach you. You can find out more here. Thanks for listening. I love that you're here!------You can find also this episode on our company website at DigitalHugsMarketing.com. Be sure to check out our blog while you're there as well! We love feedback; good, bad, and weird.Whatever tickles your fancy! Let me have it!You can also follow us on social, that would be awesome.Facebook: https://www.facebook.com/digitalhugsmarketing/Twitter: https://twitter.com/digitalhugsmktgInstagram: https://www.instagram.com/digitalhugsmarketing/Linkedin: https://www.linkedin.com/company/digital-hugs-marketing/
Establishing your online presence and professional tone of voice can feel a little overwhelming when starting out in your career. A good place to begin is by understanding your personal values and what brands you align with. We've included some links to a few free quizzes below to help you identify your values and the brand personalities that you're naturally drawn to. If you haven't already, start becoming active on LinkedIn and expanding your network. At the risk of sounding cliche, it really is all about who you know in the industry! Bonus tip: Buy your personal website domain. Creating a website (this can be down the track) or personal portfolio will help with your credibility when applying for jobs and it's also great practice with building a website. ... Quizzes: 1) Eclectic Energies Enneagram Tests 2) Brand Personality Quiz 3) Brand Archetypes (explains Brand Personality results)
I share concept of: Brand Archetypes, how understanding the minute behaviour details of customers, highlighted with a problem I was working on
Does your brand reflect your truth? Do you feel like your brand is not showing up right for the people you want to reach out to? In this episode, we are excited to bring in one of the best brand strategists, Kaye Putnam. Kaye is a psychology-driven brand strategist who helps entrepreneurs through her Clarity Code and her Brand Personality Archetype Quiz. She believes in pursuing audacious dreams and that there is a genius that lives inside every entrepreneur. Kaye shares why a brand is not just about the graphics, the colors, or the latest fonts. As Kaye would say it, if you want to “Build your brand on truth, not trends”, then this podcast is perfect for you. Listen in and enjoy! In The Episode: 0:30 Who is Kaye Putnam and how does she help new coaches 3:25 Kaye shares her story on how she started with her business and how she discovered the Brand Archetypes 6:25 What is an Archetype? 9:30 Kaye shares her thoughts on building brands on the truths not the trends. 11:32 What is a brand? What are the key things you need to think about first? 14:25 Why most entrepreneurs don't want to be visible and show up in their unique way? 17:30 What are the first steps of Kaye to help people find their brand? 19:45 Why do we edit ourselves and our brand? 21:50 Kaye shares the 12 Brand Archetypes and how they show up. 28:00 What advice can Kaye give to people who want to build their authentic brand? Quotes: “Build your brand on truth not trends.” “I've been on a constant mission to find out who I am and how to express it to the world, and the tools that the archetypes provided gave that clarity.” “Archetypes are patterns of the collective unconscious or categories that we see all over the world.” “We need to build our brands based on what is going on inside and translate that into outward cues.” “Your brand is who you are and it is a process of you being more in alignment with who you are over time.” “Your brand is your identity and what makes you different from everybody else.” “We are in this rough slab of marble. There's greatness inside of us and chisel out the pieces that aren't really you.” Connect With Kaye: Website - https://www.kayeputnam.com/ Facebook - https://www.facebook.com/marketingkaye/ Instagram - https://www.instagram.com/kayeputnam/ Kaye's Brand Personality Archetype Quiz - https://www.kayeputnam.com/brandality-quiz/ Kaye's Brand Fluency - https://www.kayeputnam.com/get-brandfluency/
When Nike published its latest advertisement featuring racial injustice campaigner Colin Kaepernick, it sparked a torrent of abuse for the brand from those who disagree with Kaepernick's stance. It also prompted an outpouring of admiration from supportive consumers and marketers alike. To say it is controversial is an understatement. In this episode of the Digital Download podcast I discuss Nike's approach with Stephen Houraghan, who runs Australian branding agency Iconic Fox. We talk about how Nike uses brand archetypes modelling to understand its consumers, and about how archetypes can be used to differentiate brands from competitors. We also dig into what brand archetypes are and discuss authenticity, brand personality and why taking a stand on topical issues is so powerful. Here's what is discussed in this episode: The value of relevant, professional influencer outreach The power of brand authenticity What brand archetypes are & how they translate into marketing Why associating a brand with human characteristics is so powerful What the 12 archetypes are & what a brand archetype encompasses Why Harley Davidson is one of the most refined brand archetypes How the Nike advertisement is so aligned with its archetype Why Nike clearly understands its audience, their believes & how the brand environment has changed Why taking a stance is something that the millennial audience respects & wants from brands Whether brand purpose is a marketing fad or the future of branding How to use brand archetypes to define social media tone of voice or entire brand personalities Why a misaligned brand purpose can threaten brand reputation Subscribe: Apple Podcasts I Android Podcast Apps I Email I RSS Useful Links from Today's Show The Ultimate Guide to Brand Archetypes from Iconic Fox Jungian Archetypes from Wikipedia The Hero and The Outlaw by Margaret Mark & Carol Pearson [book] How Harley Davidson Revs Its Brand from Strategy+Business Nike's Online Sales Jumped 31% After Kaepernick Campaign from Marketwatch What to do Next I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. If you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!
The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
Dr. Sharon Livingston is founder and president of The Livingston Group for Marketing, Inc., a brand marketing research company that implements projective techniques to discover how brands and people interact. Dr. Sharon is also the author of “Get Lost Girlfriend: How I Found Myself When My Best Friend Dumped Me”, a best seller in the […] The post How to Take the Brand Archetypes Fortune 500 Companies Use to Your Business with Dr. Sharon Livingston #036 appeared first on Brand Strategist & Content Strategy | Britney Gardner.
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