Troy Marsh sits down with successful business owners, usually in real estate, to talk about their biggest wins and also how they've overcome their largest defeats. The goal of each episode is to provide you with at least one tactic that you can use to take your business to the next level.
On this episode, Troy talks to Rachel Alley and Jonathon Tomko from The Millenium Group about how they built a unique, specialized team built around a culture of coachability. They discuss their how when they started their team in 2016, it was with the intention of running it like a business, and they brought people onto the team with that in mind. They share how they approach bringing people onto the team, and how they make sure that people mean what they say in their interviews so they don't end up with someone who doesn't actually want to be held accountable. They also talk about the three things they did at the beginning of the pandemic that set them up to be in such a great position currently.To contact them, you can email Rachel at rachelalley@kw.com
On this episode, Troy talks to loan officer David Arocho about their time working together. David shares how he started out in foreclosures in 1997, and took the scary jump later to becoming a commission based loan officer. He discusses his thorough approach to giving pre-approvals so that nothing goes catastrophically wrong at the closing table, and how he feels developing a personal connection with clients before sending them to an automated website is so important. He also explains the differences he has experienced with loans amidst the COVID-19 pandemic.
On this episode, Troy talks to Terra Shoaf about everything a Realtor needs to know about working with buyers on new builds. As a past new build representative, Terra is able to share her real life experience on the subject. They discuss how Realtors should approach working with a new build representative, and what they can help with specifically. They talk about the importance of picking the right location and lot for the home the client wants, and how to talk to them about which upgrades are worth it from a resale perspective. They discuss helping buyers realize they may want to look at a different neighborhood if they are pricing out of the one they are interested in, and what financing a new home looks like from an appraisal standpoint.
On this episode, Troy talks to Terell Patton about the debilitating effects of systemic racism. Terrell shares how he has experienced racism in his life starting in elementary school when he was bussed in to his school, all the way to now when he has to talk to his kid about how to interact with the police. He discusses how important it is for all people to be having uncomfortable conversations with one another so that we all are more aware of the different experiences everyone has based on the color of their skin. He also explains how he feels white parents can talk to their white children about what is happening in America.
In this episode, Troy talks to Trent Ecklar about how he protects his time in real estate. Trent discusses how early on, he was getting most of his leads from online sources like Zillow, Homes.com, Realtor.com and Pay Per Click but he quickly started to realize his highest conversions were on Zillow leads, so he focused his energy on those leads. After working in real estate for a while, he also realized how important it was to get buyer's to sign a buyer's agent contract with him so that he knew the time he was investing in them would pay off and they wouldn't end up working with another agent. Trent also shares how he keeps track of all the contracts he has so that he has an easy way to check in on his pipeline.
On this episode, Troy talks to Todd Berrien about how he has kept his team motivated and on track during the COVID-19 pandemic. They discuss how some people have treated the pandemic as a kind of extended vacation while others have used it as a time to keep pushing harder with work. Todd shares how pre-COVID, his team members were expected to be in the office every day, and how during the pandemic, they continued meeting every day while social distancing in a parking lot. He also talks about his high standards for his team members, and how those standards caused him to grow so quickly.
On this episode, Troy talks to his wife and social media expert Ashley Marsh. They discuss how their social media strategy has changed since COVID-19 happened, and what they are doing differently now. Ashley talks about how intentional Facebook use is her preference over cold calling, and that it's so much easier to talk to someone you are friends with on Facebook, because you know you already have something in common with them. She advises that you find your four pillars of interests to post about, and to also hone in on where your people are - Facebook, Instagram, Snapchat or even TikTok, and stick to that platform. She shares the value of engaging in groups related to your interests, and discusses her experience with starting a group herself.
On this episode, Troy talks to Ryan Conway about how Ryan started his career working with short sales, foreclosures and REOs. Ryan shares what it was like in 2007-8, when every neighborhood had at least a dozen foreclosures in it, and it was a highly beneficial option for a buyer to look for one. He also discusses his experience with short sales and bankruptices, and how he helped clients navigate unique situation. He explains why he doesn't think the current economic environment during COVID is the same, because most people do have equity in their homes, market values are high, there's low inventory, and the mortgages people have now are not sub prime. He also shares the hurdles he faced when he got successful enough to build a team, and what working with his mom as his partner was like.
On this episode, Troy Marsh talks to Ryan Reynolds about his experience in real estate encompassing his journey of hiring buyers agents and admin, farming neighborhoods and door knocking. Ryan shares the concerns he had when he first went to hire someone part time, and how over time the role naturally grew itself. He discusses the power of effectively targeting neighborhoods that you know will have a high payoff in the long run for farming by being knowledgeable about the area, and choosing areas with a few good key selling factors. He also talks about a time when he spent 20 hours a month door knocking, and how using FORD was useful in getting connected with people he didn't know.
On this episode, Troy Marsh talks to Tim Reil about his extensive career in real estate, the best ways to create repeat business and referrals, and strategies to adopt to stay busy amidst the shift caused by COVID-19. Tim shares how he came to real estate from being an accountant, and how his analytical thought process proved very useful in real estate. Tim discusses the importance of focusing on all clients not just sellers, because if you bring value to any buyer client, they will became a buyer and seller for you down the road. Tim talks about bringing value to his clients by staying in contact with them, as well as advising them on conforming for resale. Tim and Troy discuss the possibility of a larger high end rental market as a result of COVID-19, and how important it will be for realtors to diversify their knowledge on financing, different areas to sell in, and working with investors.
On this episode, Troy Marsh talks to Roger Willcut about his fast paced rise through the real estate world at age 22. Troy and Roger bond over both starting real estate very young, and discuss some of the challenges and hurdles that came with that. Roger shares how he moved quickly up the ranks and started his own brokerage at 24. He discusses how the second he got his license, he started writing notes to his sphere of influence, and continues to do so to this day, especially with more time amidst COVID-19. He also discusses how powerful personal communication via text or phone calls compared to just throwing someone on a long term drip campaign.
In this episode, Troy talks to Susan Wainfor about her unorthodox move to create a real estate team in the 80s. They discuss the challenges that lead her to knowing she needed to start a team, and what she has learned about hiring people along the way. She also shares how she utilizes technology to draw people in to meeting in person, which she believes is the most important aspect of the Realtor client relationship.
In this episode, Troy talks to Lori Lynn about how she has grown a massive real estate business over the last 18 years via working harder than everyone else, becoming an expert on everything real estate, and having a servant’s mindset with her clients. Lori discusses how she is always finding furniture and toys for her clients, how she stays in front of her large database throughout the year, how she consistently connects with her top 45 clients, and how real grit can make you a great agent, better than ones who might even be smarter than you.
In this episode, Troy talks to Jermaine Fox about how he manages to run his successful real estate team and insurance company while traveling the world and coaching multiple of his son’s sports. Jermaine shares his approach to real estate as a marketing and customer service game, one he wins by actively staying in front of his sphere through pop bys, personal letters, multiple client events each year, and quarterly phone calls.
In this first episode of Columbus Closers, Troy Marsh sits down with Dana Gentry and talks about the goals of the podcast, how they became business partners, and what each of them has learned throughout the process of transitioning from real estate to leadership.
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