Increase The Dosage with Chris J Snook

00:56 – Introducing today’s guest, Trevor Martin 01:37 – Trevor talks about Noms Bake Shop 02:07 – The moment Trevor realized he wanted to be an entrepreneur 04:02 – Other business partners Trevor has worked with 06:21 – The inspiration to start Noms Bake Shop 08:40 – The intriguing story of how Trevor met his wife, Chelsea 12:31 – Why Chelsea left a steady income to work as an entrepreneur 15:19 – Struggles Trevor has faced on his entrepreneurial journey 18:53 – Trevor reflects on his philosophy of constantly building 22:21 – Quality control and production decisions 24:45 – Differing opinions within Trevor’s family 26:19 – Trevor discusses scaling his business 26:41 – Why Trevor’s business is actually two businesses 28:15 – Trevor shares his thoughts on figuring out the logistics of his business 30:06 – The Lionel Richie analogy 34:46 – Trevor speaks to the 35:22 – How Trevor addressed the challenge of working in a business that is seasonal and cyclical 37:35 – Serving the community of common interest 38:42 – Trevor’s thoughts on franchising his business 42:20 – Other options for Trevor’s business, including licensing 45:00 – Trevor speaks to the balance of working with family members 45:40 – Trevor shares with the audience what they can do to increase the dosage 47:18 – Where listeners can connect with Trevor TWEETABLES “Anybody that has started a business knows that your brain doesn’t shut off with ideas and building systems and business development after five pm, right?” (16:20) “All the marketing arm does is say, ‘If you’re gonna give somebody a gift, give ‘em something that doesn’t suck. Give ‘em something that’s consumable. Give ‘em something in a pretty box with your logo on it. And give ‘em the best damn cookies they can eat.” (27:25) “Holiday season is big for us. We do about sixty percent of our revenue in November and December. That’s been a huge battle is trying to figure out, ‘Ok, how do we bring recurring revenue throughout the rest of the year?” (35:03) “I’m very good at separating emotion from logic.” (39:38) “I can build a hundred million dollar company if you give me a hundred years. Anybody can, right? But it’s all about doing it in an efficient amount of time.” (43:08) LINKS MENTIONED Chris’ LinkedIn StartUp Drugz Instagram – @startupdrugz Trevor’s LinkedIn Get Noms Website

01:01 – Introducing today’s guest, Jeremy Wade 02:32 – Jeremy’s roots and backstory 04:08 – How Jeremy ended up in Pittsburg State in Kansas 04:53 – Jeremy’s educational background 05:34 – Working for the United States Treasury Department 10:08 – Jeremy speaks to his role as a bank examiner 12:20 – The moment Jeremy realized he wanted to be an entrepreneur 14:04 – The decision to move to India to become an entrepreneur 19:53 – Jeremy describes the first time he experienced feelings of doubt regarding his decision 24:08 – The inspiration to start the Jindal Centre for Social Innovation + Entrepreneurship (JSiE) 27:10 – How Jeremy pitched the idea to launch a startup within a university 32:09 – Supporting Tibetan entrepreneurs 36:41 – The evolution of JSiE 39:07 – Emotions Jeremy felt when his business became scalable and viable 41:18 – Next steps for Jeremy’s entrepreneurial journey 42:51 – Designing massive online courses on social enterprise 45:43 – Bringing in partners and sponsors 48:15 – Chris summarizes some data from Jeremy’s courses 49:53 – Jeremy’s upcoming initiatives 52:36 – Advice Jeremy would give to his younger self 55:45 – Advice Jeremy would give to other aspiring entrepreneurs 1:01:24 – Where listeners can connect with Jeremy TWEETABLES “I was thinking long term, long term perspective. Ya know, ‘Where can I add value, contribute over the course of my career?’ And that’s I think what led me to where I’m at today.” (13:07) “Things come very easy in the U.S. and, a place like India, things don’t come so easy.” (22:13) “The very first thing we did, actually, is the thing that’s probably the most interesting thing we’re still doing is supporting Tibetan entrepreneurs.” (33:10) “I think that the nature of being an entrepreneur is there’s no such thing as permanence. The only permanence is whether or not you’re going to continue to adapt.” (40:34) “Don’t get so attached, if you can, to short term outcomes. Think about the process as much as possible.” (56:28) LINKS MENTIONED Chris’ LinkedIn StartUp Drugz Instagram – @startupdrugz Jeremy’s LinkedIn Jindal Centre for Social Innovation + Entrepreneurship Website Jeremy’s Twitter – @jwadejeremy Jeremy’s Instagram – @jwadejeremy Jeremy’s Email – jeremy@jsie.in BOOKS MENTIONED The Fourth Turning: An American Prophecy - What the Cycles of History Tell Us About America's Next Rendezvous with Destiny The Watchman's Rattle: A Radical New Theory of Collapse

01:04 – Introducing today’s guest, Nora Snelling 02:19 – The moment Nora realized she wanted to be an entrepreneur 03:55 – Nora’s roots and background 05:16 – The Live Rich Project 07:20 – The different services the Live Rich Project provides 09:13 – Nora speaks to her love of travel 11:46 – Valuing the experience over sharing the experience via social media 13:11 – The value of relationships 14:22 – Nora’s go-to-market strategy 16:10 – Lessons Nora has learned from mistakes and failures 18:09 – Chris and Nora share their thoughts on forming business partnerships 21:46 – What it means to ‘live rich’ 24:53 – Why Nora fears failure 27:40 – How different entrepreneurs use failure to achieve success 29:38 – Nora talks about why she doesn’t spend money she doesn’t have 32:45 – What excites Nora the most about her business over the next twelve months 35:35 – Why business is still personal 37:46 – The importance of not caring what others think 40:35 – Nora shares with the audience what they can do to increase the dosage 41:41 – Chris thanks Nora for joining the show TWEETABLES “What I focus on is really getting into a culture, and enriching your soul, and your experience, and meeting people that live there, and really trying to make it a life-changing experience.” (07:56) “Partnerships, there are a lot of reasons for them. And most people rush into partnerships because, especially if it’s your first or second venture, it’s always more comfortable, I think, for humans to do stuff with someone else.” (19:54) “I think the mindset of being rich is more of investing in yourself, investing in your family, investing in your passions, and giving too, and really living in the moment.” (22:51) “I’m afraid of failure and I’m afraid of, ya know, not being perfect.” (24:53) “All roads lead to self-awareness, of what you can do, what you can’t do. All roads lead to new skill development, new lessons. And, if you do it long enough, all roads eventually lead to success.” (28:59) “When you’re depending on a sale and you need money cause you’ve spent it already, you get a little desperate. And then you start selling to people that you shouldn’t be selling to. And, it just never works out. ” (31:54) “One thing my dad said to me that has always stuck with me is, ‘Nora, you don’t have to work with anyone you don’t want to work with.’ And so I’m pretty picky.” (33:39) LINKS MENTIONED Chris’ LinkedIn – https://www.linkedin.com/in/chrisjsnook/ StartUp Drugz Instagram – @startupdrugz https://www.instagram.com/startupdrugz/?hl=en Nora’s LinkedIn – https://www.linkedin.com/in/noralindquist/ Live Rich Project Website – https://www.liverichproject.com/ Live Rich Project Instagram – @liverichproject https://www.instagram.com/liverichproject/ Live Rich Project Facebook – https://www.facebook.com/liverichproject/ Nora’s Instagram – @norasnelling https://www.instagram.com/norasnelling/?hl=en Nora’s Facebook – https://www.facebook.com/nora.lindquist.5

01:06 – Introducing today’s guest, Jake Jones 02:27 – Jake’s nontraditional path to the private sector 04:27 – How the Eagle Scouts laid the foundation for Jake’s future business endeavors 06:11 – The decision to join the military 08:20 – Servant leadership 08:51 – Jake reflects on some of the highs from his business journey 10:25 – Jake’s experience in Special Ops 11:40 – What attracted Jake to Troops Direct 13:26 – Making the most with limited resources 15:54 – Jake speaks to the gamut of equipment that Troops Direct provides 19:29 – How troops find and contact Jake and his team at Troops Direct 21:13 – What makes Troops Direct effective and agile 23:15 – Quantifying the results 24:30 – Lessons Jake has learned from failures 28:49 – Jake talks about some successful events Troops Direct has held 31:31 – Jake recalls a time when brutal honesty was necessary to find a solution 33:25 – Building and expanding a network to the East Coast 35:25 – Jake’s commitment to being a steward of donations made to Troops Direct 37:33 – Doing what’s right 38:51 – Where listeners can support Jake and the Troops Direct organization 39:55 – Chris thanks Jake for joining the show TWEETABLES “The Boy Scouts kinda gave me that framework to be who I wanna be and to be basically the captain of yourself.” (05:39) “I think from a very young age, that service above self, service to others is greater than one person and greater than you as an individual…I really believed that for me to be the greatest servant of my nation, I had to put on a uniform.” (07:19) “I think the biggest thing for any leader, their proudest moment should be the successes of their subordinates. That means that you’re an effective leader.” (09:14) “Our saying is, ‘We ship anything that doesn’t go boom or bang.’” (17:56) “You just have to persevere. You’re not gonna succeed in every venture that you take. You gotta lick your wounds, realize that you’re a capable entrepreneur, you’re a capable businessperson. And, if you’re not, you need to seek counsel from those that you trust and then build a better business plan.” (26:48) “What I’m focusing on now is attacking the East Coast to saturate the market with our mission and just grow awareness for our brand and get it out there.” (33:44) “We have a saying in the military, ‘There’s the hard right or the easy wrong.’ And that’s where I’ve always kind of nested myself is making that hard right decision no matter what the cost.” (37:59) LINKS MENTIONED Chris’ LinkedIn – https://www.linkedin.com/in/chrisjsnook/ StartUp Drugz Instagram – @startupdrugz https://www.instagram.com/startupdrugz/ Jake’s LinkedIn – https://www.linkedin.com/in/jacob-jones-129239188/ Jake’s Email – jake@troopsdirect.org Troops Direct Website – https://www.troopsdirect.org/ Troops Direct Instagram – @troopsdirect https://www.instagram.com/troopsdirect/ Troops Direct Twitter – @TroopsDirect https://twitter.com/TroopsDirect Troops Direct Facebook – https://www.facebook.com/troopsdirect/

00:56 – Introducing today’s guest, Amy Cosper 01:53 – Amy’s background 03:57 – The truth about the glamorization of entrepreneurship 06:43 – The importance of having clarity of vision 07:50 – Chris’ football analogy 09:57 – The importance of strategy 10:21 – Amy’s motorcycle analogy 13:45 – How everyone can benefit from learning about the entrepreneurial process 15:42 – A time in Amy’s life when she encountered an incredible low 17:50 – How Amy rebuilt after losing her home in a fire 19:35 – Insights Amy has gleaned as a leader throughout her entrepreneurial journey 22:33 – The importance of maintaining mental health as an entrepreneur 24:30 – Finding the calm 29:19 – Amy’s theory on business books 31:30 – Where listeners can find Amy 31:34 – Amy shares with the audience what they can do to increase the dosage 32:32 – Chris thanks Amy for joining the show TWEETABLES “Most entrepreneurs are boot-strapping, they are self-funding. They are scrapping their way out of the hole almost every single day.” (04:24) “There is one thing that sets successful entrepreneurs away from the failures. And, that is a clarity of vision, right? The ability to say what you do in three sentences or less is absolutely mission critical.” (06:53) “Your story as an entrepreneur is absolutely your greatest asset.” (07:24) “It’s strategy, right? Like, it’s all about strategy. And, like a great football player, entrepreneurs see things other people do not see. They see an impossible path that nobody else would see because they’re curious.” (09:57) “The physiology of entrepreneurs is very different from mere mortals.” (11:20) “It’s a lot like failing in a business. You cannot dig in the rubble. You have got to move on.” (17:23) “We matter but we are responsible for our own destiny.” (26:01) “Where you look is where you’re going.” (30:34) LINKS MENTIONED Chris’ LinkedIn – https://www.linkedin.com/in/chrisjsnook/ Amy’s LinkedIn – https://www.linkedin.com/in/entmagazineamy/ Amy’s Twitter – @AmyCCosper https://twitter.com/amyccosper?lang=en Amy’s Email – amy@radicalupstarts.com Amy Website – http://amycosper.com/ Entrepreneur.com - http://www.entrepreneur.com BOOKS MENTIONED Sapiens: A Brief History of Humankind The Simulation Hypothesis: An MIT Computer Scientist Shows Why AI, Quantum Physics and Eastern Mystics All Agree We Are In a Video Game

01:03 – Introducing today’s guest, Stacey Ferreira 02:52 – The moment Stacey realized she wanted to be an entrepreneur 05:15 – How Stacey and her brother initially entered the entrepreneurial space 08:37 – Where Stacey got her entrepreneurial spirit 11:51 – The importance of being rich in time and love 13:30 – Stacey shares some of the highs of her entrepreneurial journey 16:34 – Addicted to the thrill of entrepreneurship 24:02 – Stacey recalls a specific challenge she encountered as an entrepreneur 30:18 – How Stacey navigated getting funding for her company 33:29 – Maintaining a motivated mindset 34:23 – Stacey speaks to the importance of capital partners 39:05 – Chris and Stacey talk about their thoughts on college 45:43 – The importance of personal growth 47:14 – Stacey shares with the audience what they can do to increase the dosage 49:31 – Chris thanks Stacey for joining the show TWEETABLES “I started pitching my parents for little things that I could get to teach myself things. So, I remember pitching my parents to buy me my first laptop and I put together this whole presentation on the ROI of getting a laptop for myself.” (07:38) “My dad was very much that way in the household where it was, ‘Hey, if you want something, you better come to me with a thought through idea and be able to present your ideas in a concise manner that makes sense that has a very clear outcome.’” (08:56) “I don’t care how long it takes, but I’m gonna be rich in time and money. I’m gonna be rich in love and money. I’m gonna figure that out.” (12:59) “The biggest highs that I get are getting through those lows and being able to stand back up on the other side of that.” (15:52) “You’ve got a million things that you gotta do and the fact is if you don’t do it, it’s not getting done.” (34:01) “Growth is the key. It’s not about how you grow. If college is a way to grow, great. But it has to be a stepping stone for more growth, in my opinion, or it’s worthless.” (45:43) LINKS MENTIONED Chris’ LinkedIn – https://www.linkedin.com/in/chrisjsnook/ Stacey’s LinkedIn – https://www.linkedin.com/in/staceyferreira/ Stacey’s Twitter – @StaceyFerreira https://twitter.com/staceyferreira Stacey’s Instagram – @staceyferreira https://www.instagram.com/staceyferreira Stacey’s Email – stacey@joinforge.com Forge Website – https://www.joinforge.com/author/stacey/ Stacey’s Book – 2 Billion Under 20: How Millennials Are Breaking Down Age Barriers and Changing the World JOIN OUR COMMUNITY StartupDrugz on Facebook StartupDrugz on Instagram Subscribe to the Podcast Full show notes at startupdrugz.com

“The thing that you said that immediately hooked me was, ‘We don’t sell timepieces, we sell conversation pieces.’” (02:36) “If I say one thing in the sales process to a customer and then something else happens, right, wrong or indifferent, that was not the expectation of the customer.” (11:56) “I’m three steps ahead. My brain thinks five years from now. Like, I am already running a watch company that has five hundred employees and is running a massive manufacturing company with fifty machines and financing isn’t an issue.” (12:44) “What I’ve learned about entrepreneurs is that, one way or the other, they always get where they’re going to go. It just never goes the way they say.” (14:38) “Vortic Watch Company salvages and restores antique American pocket watches and turns them into one of a kind wrist watches. That’s what we do. It’s a very niche thing.” (18:24) “It’s fascinating that whole communication side. The root of it is setting the right expectation, but at the same time it tears me apart because if I could do it all, if I could clone myself, I would send the customers an update every seven days.” (22:29 “On Kickstarter, if you hit the goal that’s a really good thing and that means the product’s going to get made. But, ya know, that doesn’t necessarily mean that’s enough money to make the product.” (29:35) “Failing slow is the worst.” (33:50) “I get reenergized by hearing about other people’s businesses and especially by helping other people and helping other entrepreneurs specifically.” (38:11) “Everyone knows someone that likes watches.” (44:04) LINKS MENTIONED Chris’ LinkedIn – https://www.linkedin.com/in/chrisjsnook/ RT’s LinkedIn – https://www.linkedin.com/in/rtcuster/ RT’s Instagram – @rtcuster https://www.instagram.com/rtcuster/ Vortic Watch Company’s Website – https://vorticwatches.com/ Vortic Watch Instagram – @vorticwatches https://www.instagram.com/vorticwatches/ JOIN OUR COMMUNITY StartupDrugz on Facebook StartupDrugz on Instagram Subscribe to the Podcast Full show notes at startupdrugz.com

StartupDrugz on Facebook StartupDrugz on Instagram Subscribe to the Podcast Full show notes at startupdrugz.com