Make Your Way

We answer:Do we have any of the same fears that we had when our businesses started?What are our biggest business fears right now?How do we work through feelings of fear around our businesses?Mentioned in this episode:a previous episode where we talk about our business fearsContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

We answer:Does Sara still feel super icky about marketing and sales?What shifts have we made with our marketing and sales tactics?How do marketing tactics change as a business matures?How do we use testimonials in our businesses?What kind of sales information do we provide on our websites?How do we decide when to say no to new business?Mentioned in this episode:Sara's services on online virtual eventsKatie's coach training programKatie's Coach to Coach podcastKatie's Slow Hustle mastermind programKatie's podcast episode on projects and life practicesContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

We answer:How have our brands evolved and shifted?Have we seen growth in our online audiences?How have our websites changed over time?What lessons have we learned about our social presence?How do we use social media differently?How much time do we devote to the online presence of our businesses?How often do we update our websites?Mentioned in this episode:Sara's services on online virtual eventsKatie's coach training programKatie's Coach to Coach podcastKatie's Slow Hustle mastermind programContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

We answer:What tools are we currently using to manage tasks in our businesses?How have our project management strategies changed over time?What challenges do we have with time and project management now that we didn't have in the early days of our businesses?How do we keep track of projects we want to work on in the future?What templates do we use for projects and client work?Mentioned in this episode:ClickUpNotionKatie's recent podcast episode about ClickUpCanvaAcuityCalendlyProject Management Professional certificationSara's services on online virtual eventsKatie's coach training programKatie's Coach to Coach podcastKatie's Slow Hustle mastermind programContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

We answer:How do our systems impact our product and service design?How do we decide when to create or launch a new product or service?How have our products and services evolved and pivoted over time?How do we know what our audiences will purchase from us?What products and services have we decided to let go?What is the role of our instincts in creating products and services?Mentioned in this episode:Sara's services on online virtual eventsKatie's waiting list for her project management productKatie's radical self-trust frameworkKatie's coach training programKatie's online community, ProlificKatie's Slow Hustle mastermind programKatie's virtual yoga and planning retreatContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

We answer:How do we connect our values with what we charge for our services?How do we decide the value of our services and products?What are our "enough" numbers for what we earn?How have our money mindsets changed over time?What kinds of financial goals do we have now versus earlier in our businesses?When do we raise our rates?Mentioned in this episode:Do Scale by Les MceownSara's services on online virtual eventsKatie's coach training programKatie's product on blended course designKatie's Slow Hustle mastermind programKatie's online community, ProlificContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

We answer:How did we decide to go full-time or stay part-time in our businesses?Does Katie plan to go full-time with her business?Did Sara ever want to go back to a full-time job?What's the role of privilege in our business decisions?What does Katie's workload look like as a part-time business owner with a day job?What does Sarah's workload look like as a full-time business owner?Mentioned in this episode:Sara's services on online virtual eventsKatie's coach training programKatie's Slow Hustle mastermind programEmilie Wapnick's book How to Be Everything Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

We answer:How did we first come to know about entrepreneurship?How is running a business different from our past and current work in academia?What motivated us to first start our businesses?What challenges did we face when we first started our businesses?What would we tell our younger business owner selves?Mentioned in this episode:Katie and Sara's previous episode about 2020 business eventsSara's services on online virtual eventsKatie's coaching practiceKatie's booksKatie's coach training programKatie's Slow Hustle mastermind programEmilie Wapnick's book How to Be Everything about multipotentialites Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie offer a long-awaited update on how their businesses are doing in COVID-19 times.We answer:How are we doing in the midst of the pandemic?How are our businesses doing in the midst of a pandemic?What new services and products are we offering to our customers and clients?What helped us to pivot during COVID-19?How are we practicing self-care?How are our values offering guidance with ethical selling in a pandemic?Other things mentioned in this episode:Sara's services on online virtual eventsKatie's coach training programKatie's Coach to Coach podcastKatie's Slow Hustle mastermind programKatie's podcast episode on projects and life practicesContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie share their business plans and goals for 2020.We answer:How do we plan for an upcoming year?What are some of our 2020 goals and intentions?How do we plan to check-in on our goals to hold ourselves accountable in 2020?Other things mentioned in this episode:Powersheets goal plannerKatie's new coach training programKatie's 7 Weeks to Radical Self-Trust group coaching programthe Coach to Coach podcastKatie's virtual writing group programKatie's Prolific communitythe Slow Hustle mastermind programSara's website updateSara's Honestly seriesContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie reflect on how their businesses evolved in 2019 and report on whether they met their goals set earlier in the year.We answer:How did 2019 go for us?What lessons did we learn throughout the year?What good choices did we make throughout the year?What do we want to work on or what challenged us in 2019?Other things mentioned in this episode:Katie's new websitethe Braid branding agencyMichelle Mazur (who Katie worked with on her keynote development)Katie's new coach training programKatie's 7 Weeks to Radical Self-Trust group coaching programthe Coach to Coach podcastKatie's Prolific communityKatie's new book on alternative academic careersthe Slow Hustle mastermind programKatie's coach training programKatie's episode about practicing radical self-trust on the job marketKatie's podcast episodes as a guest:Tara McMullin's podcastThe Wealthy Teachers podcastSara's website updateSara's Honestly seriesthe Wandering Aimfully communityProfit FirstContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie talk with Cynthia Ganote about how she is picking up business skills and learning about how to run her business over time.We answer:How has Cynthia built a business while working full time?What is Cynthia learning about herself as she's building her business?What does Cynthia recommend to others who are building businesses?What methods does Cynthia use to market a business built around difficult topics?Other things mentioned in this episode:the Slow Hustle mastermind programNational Center for Faculty Development & DiversityContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie talk with Stephanie Doscher about her experience developing a business with a partner and then on her own.We answer:How did Stephanie start her business?How did Stephanie know when it was time to separate from her business partner?What does Stephanie do when she feels fear in her business?What business task would Stephanie outsource in her business?Other things mentioned in this episode:the Slow Hustle mastermind programContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie talk with Mary Churchill about professionalizing her consulting over time.We answer:the Slow Hustle mastermind programMore information on Mary's podcastsOther things mentioned in this episode:the Slow Hustle mastermind programContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie talk with Robbin Folsom about starting her business to help families of people in recovery from addiction.We answer:What led Robbin to start her business?How did Robbin choose her area of business focus?What happened after Robbin discovered her why?What is Robbin doing now to grow her business?Other things mentioned in this episode:Marie Forleo Everything is FigureoutableZigZag podcastthe Slow Hustle mastermind programContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie talk with Slow Hustle participant Andrea Gregg about what it means to start her business at her own pace.We answer:What's been the most surprising part of starting a business?How do you engage in business when you aren't a heavy social media user?How do you decide whether you want to start a business?Other things mentioned in this episode:the Slow Hustle mastermind programContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie offer some updates on their businesses and share about what listeners can expect in Season 6.Transcript (.docx)We answer:What's the latest with our businesses?What can listeners expect from Season 6?Other things mentioned in this episode:Katie's new websitethe Braid branding agencyMichelle Mazur (who Katie worked with on her keynote development)Katie's new coach training programSara's website updatesthe Coach to Coach podcastKatie's new book on alternative academic careersthe Slow Hustle mastermind programContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie answer questions submitted by listeners via Twitter.We answer:How do we define success in our businesses now?What metrics did we use to define success in the first year of our businesses?What would we tell our earlier selves about business?What do we do when programs don't fill?How do we decide how to say yes or no to new opportunities?What unexpected hurdles came with setting up our LLCs?Other things mentioned in this episode:the Being Boss podcastthe What Works podcastCanvaMailChimpthe Being Boss bookthe book Profit FirstKatie's recent podcast episode about saying noWandering AimfullyUpworkFiverrPond5Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara shares her wariness and skepticism of testimonials. We discuss the different ways to leverage testimonials and warm referrals as a marketing strategy. We share the ways that “word of mouth” marketing from clients work to market our services and products. We talk about the pros and cons of affiliate marketing. Transcript (.docx) We answer: How do we use (or not use) testimonials to market our services? How might testimonials be useful? How are they not useful? What are warm referrals and how have our businesses benefited from them? What are our thoughts about affiliate marketing our products or services? Other things mentioned in this episode: Rock Your Bliss Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss how they use funnels in their online businesses as a form of marketing, and how to set up intentional funnels in order to encourage people to go from passively following you, to actively purchasing products and services. We discuss how our passion in various aspects of our work informs how we create funnels for our services. Transcript (.docx) We answer: How do we use funnels to encourage our audiences to engage more deeply with our products and services? What are the different elements of our funnels? Are there funnels that we’re in the process of creating? How can we be more intentional in funneling people into our work? Other things mentioned in this episode: Young House Love Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values. We discuss how lead magnets can be a barrier between us and our audiences and instead, suggest being magnetic in your brand and personality to draw people to you. Transcript (.docx) We answer: What are lead magnets? What do lead magnets communicate about your values? What’s the difference between a lead magnet and magnetism? What does gathering emails using lead magnets mean for your email client management and open rates? Are there other kinds of lead magnets like signing up for a free webinar, you might use to gather emails that are a little more in-depth? What parts of our brands are magnetic for people? Other things mentioned in this episode: Wandering Aimfully Rock your Bliss Being Boss Brené Brown Elise Blaha Cripe Nicole Antoinette Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss how to market their work in conversations, networking, conferences, or presentations. We share our feelings of awkwardness around networking at conferences, the elevator speech, and casually bringing up our work into conversation with potential clients or colleagues. We also talk a bit about our differences in setting boundaries and disclosure of personal information in public speaking. Transcript (.docx) We answer: What does it mean to do “in person marketing”? How do we infuse our work into those sometimes awkward networking conversations? How do we handle the “networking social hour” experience? What strategies do we use to make it easier to talk about our work in conversations and meetings with others? What are our differences in how much we disclose and set up boundaries? Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara gets real about how she struggles with doing social media marketing effectively. And Katie suggests ways to deal with the social media marketing aspects of running a business. We share some tips about making social media marketing work well, and talk about the option of outsourcing the work to others. We also talk about the spontaneity and fickleness of social media marketing. Transcript (.docx) We answer: What are our struggles with doing social media? What are ways to automate and schedule social media effectively? What things are we “bad” at vs. what things do we just not like doing? Other things mentioned in this episode: Get to work book planner Katie’s book on Managing your Professional Identity Online. Young House Love Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it’s actually one of the more natural ways of engaging in marketing. We discuss ways to begin content marketing, and how it can be a useful way of introducing people to your products and services. Transcript (.docx) We answer: What is content marketing? How is content marketing about relationship-building? How do we strategically use content marketing to let people know about the products and services we offer? How do we succeed (and fail!) at content marketing? What are the things that people respond to in your content and how does that inform your content generation? How do you create evergreen content? Other things mentioned in this episode: Get to work book planner Gradblogger Podcast Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss the ways we use email lists to market our businesses, and what growth strategies we’ve tried. We talk about the goals of our lists, what metrics we use and how we clean our lists when we need to. We discuss the merits and drawbacks of using free downloads or content to get people to join your email list. Transcript (.docx) We answer: How do we use email lists in our marketing efforts? What are the goals with our email lists? What are the metrics we use to give us a sense for whether or not our efforts are successful? How do you clean up your email list? Do we use “freebies” to get people to sign up for lists? Other things mentioned in this episode: Katie’s weekly email blog post list Katie’s monthly digest email list Sara’s Honestly email list Sara’s Tip of the Month email list Katy Peplin’s Thrive PhD list Lisa Munro’s Writing Support email list Elise Blaha Cripe Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie begin a season deep dive into all things Marketing! (insert nervous laughter here) Marketing can mean a lot of different things. We describe what we discuss what we mean by marketing, especially from our academic perspectives, and the marketing topics we’re going to discuss this season. Transcript (.docx) We answer: What does the word “marketing” mean to us? What does the word “marketing” mean coming from an academic perspective? How do we think about imposter syndrome and how it plays out in marketing our businesses? Other things mentioned in this episode: Katie’s first book: Rampage Violence Narratives Why Women Don’t Apply for Jobs Unless They’re 100% Qualified Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie talk about active recovery, self-care, and taking time for ourselves. We discuss actively planning recovery into our work lives, knowing the signals that we need to take a break, and employing various wellness strategies. We talk about the side effects of doing really intensive creative work, and how to plan for downtime, and how not to feel guilty about needing time off. We answer: How do we recover from long, intense periods of work? What’s our beef with the term “self-care”? How does active recovery play a role in our work and lives? How do we build in time (and permission) to recuperate from when we’re depleted? What does wellness mean to us? How do we figure out which wellness strategy is going to best for us at what time? What signals do we recognize that indicate we need a break? Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie offer updates about several of the topics and ideas they discussed throughout the season. Transcript (.docx) We answer: Are we hitting our goals we discussed throughout season 4? What things are we NOT doing the way we thought we would? What other surprise behind-the-scenes things are happening that are affecting our businesses in early 2019? Tools/Systems we talked about wanting to spend some time with in 2019: Wordpress site updates Mailchimp - tagging and growing lists Acuity online scheduling YouTube making videos - Katie’s Channel; Sara’s Channel Other things mentioned in this episode: Sign up for Sara’s Honestly Series email list Katie’s Prolific academic online writing community KonMari method of Marie Kondo - Tidying Up series on Netflix Making a Business Podcast Write a letter to Katie! Letter writing challenge Sara’s Honestly Series Katie’s Radical Self-Trust framework Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie and Sara discuss the boundaries they have set for what they share with their audiences. Transcript (.docx) We answer: What are our personal/professional boundaries in online spaces as female business owners? When do you share personal things? How do you share things authentically without being excessively negative? How does your online presence represent your brand? If/When do you decide to talk about the personal stuff? How do you interact with people who know you from your online content when they are overly personal in the first interaction? How do you be a woman on the internet? How do we deal with politics on the internet? Mentioned in this episode: Katy Peplin’s Twitter feed Hilarious World of Depression Podcast Terrible, Thanks for Asking Podcast Katie’s book: Managing Your Professional Identity on the Internet Sara’s Honestly Series Katie’s Radical Self-Trust framework Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss how they plan for reasonable amounts of growth in their businesses. Transcript (.docx) We answer: How does consolidating services or products result in intentional growth? What new things are we diving into, and how are we sustaining and strengthening our businesses? How are we growing in areas that already exist versus starting brand new things? How does scalability affect growth? Mentioned in this episode: Sara’s Honestly Series Katie’s Radical Self-Trust framework Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie and Sara discuss how they know when to stop offering a product or service. Transcript (.docx) We answer: How will we continue to market, revision, or repackage older content? What new things will sunsetting make room for in the coming months? What things are we sunsetting this year? Where is the balance between doing things that are lucrative and doing things that are energizing? What’s the right balance between different types of services we offer? Mentioned in this Episode: Katie’s Prolific academic online writing community Sara’s Honestly Series Katie’s 7 weeks to Radical Self-Trust Katie’s Radical Self-Trust framework Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss their favorite tools for their businesses as well as the ones they are planning to upgrade. Transcript (.docx) We answer: What tools do we love? What tools aren’t working well for us? What do we struggle with when we are trying to market our products and services? Tools we love: Simplecast - for producing podcasts Zoom - for hosting virtual meetings Freshbooks - business accounting software Mighty Networks - community building platform Teachery - course building tool Wandering Aimfully - membership community for independent creatives Canva - graphic design platform Google Drive - document storage and sharing Airtable - record keeping, spreadsheets, content management Final Cut Pro - video editing software Divi - wordpress site templates Tools we need to spend some time updating in the coming year Wordpress site updates Mailchimp - tagging and growing lists Acuity online scheduling YouTube making videos - Katie’s Channel; Sara’s Channel Wix - website builder Patreon - membership platform for supporting creators Buffer - social media scheduler Also mentioned in this episode: Katie’s post on scheduling bravery Katie’s Prolific academic online writing community Sara’s Patreon page Sara’s Honestly Series Katie’s Radical Self-Trust framework Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie and Sara discuss some of the unique business models they are experimenting with. Transcript (.docx) We answer: How do we diversify our businesses and revenue streams? How can you repurpose what you’ve already created to serve your audience in a new way? What are the pros and cons of “services-based” models (selling products and packages) and of “support-based” models (e.g. Patreon)? How do you try new things with the long game in mind? Mentioned in this Episode: Katie’s Prolific academic online writing community Sara’s Patreon page Sara’s Honestly Series Katie’s Radical Self-Trust framework Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie and Sara get honest and talk about what it means to create and do business on our own terms, and the maturity of our businesses.Transcript (.docx)We answer:How do we do business on our own terms?How do we create in the ways that make sense for us?How have our businesses matured?Mentioned in this Episode:Sara’s Honestly Series Katie’s Radical Self-Trust frameworkContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie talk goals and intentions for 2019 for our businesses and what we’re planning to do in the next year. We also share lots of resources - things we’re reading and communities we’re exploring in 2019.Transcript (.docx)We answer:What are our goals and intentions for 2019?What are our “words” or “themes” of 2019?How do we make time for the things that need attention while also making space for life being demanding?How are we continuing to build on what’s come before in a coherent way?Mentioned in this EpisodeKatie’s Scholarship of Teaching and Learning Online SoTL By Design CourseSara’s Resilience ToolkitSara’s Honestly Series Sara’s InstagramKatie’s Radical Self-Trust frameworkKatie’s Prolific Writing CommunityProfit First by Mike MichalowiczBook Yourself Solid by Michael Porte-Myth coaching and booksCo-Commercial online communityWandering Aimfully online communityBrene Brown booksJenny Lawson - the BloggessMy Own Devices by DessaContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie share updates from the launches of our products that we discussed throughout Season 3. Transcript (.docx) We answer: How did our product launches go? What surprised us about our launches? What worked? What didn’t? What have you learned about marketing your product? What does success mean with this product launch? Mentioned in this Episode: Katie’s Scholarship of Teaching and Learning Online SoTL By Design Course Sara’s Resilience Toolkit Katie’s new book: Managing your Professional Identity Online Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie talk marketing and sales - how are they going to get the word out now that their creations are complete? Transcript (.docx) We answer: What are the different strategies we are using (or planning to use) to get the word out about our new products? Have we set revenue goals for our product launches? Mentioned in this Episode: Katie's course SoTL by Design Sara's Resilience Tooklit Tara Gentile's marketing courses on Creative Live Katie's monthly newsletter Katie's Instagram account Katie's coaching practice Katie's other podcasts Katie's other courses Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie share how they made decisions about pricing and packaging their products. Transcript (.docx) We answer: How do we decide how to price our products for specific audiences? How do we package our products for different pricing structures? Mentioned in this Episode: Katie's course SoTL by Design Sara's Resilience Tooklit Katie's other courses Katie's webinar series Katie's other podcasts Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie and Sara talk about their systems for staying efficient with creating content. Transcript (.docx) We answer: How do we organize content creation so nothing falls through the cracks? What methods do we have in place for quality assurance as we build products? Mentioned in this Episode: Katie's course SoTL by Design Sara's Resilience Tooklit Airtable Canva Between-a-sode on being a multipotentialite Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie and Sara go deep on video creation and their different methods. Transcript (.docx) We answer: What are our different video creation methods? What are different options for video creation for novices vs. experts? Mentioned in this Episode: Katie's course SoTL by Design Sara's Resilience Tooklit Sara's YouTube Channel Katie's YouTube Channel Sara's video equipment: Camera Lens Light kit Lav Mic Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss their choices regarding how to brand their products. Transcript (.docx) We answer: How do we create branding for our projects when we aren't trained designers? What are the most important components of branding and design that we prioritize? Mentioned in this Episode: Katie's course SoTL by Design Sara's Resilience Tooklit Canva Katie's other courses Katie's webinar series Katie's other podcasts Katie's books Katie's Instagram profile Comic Sans music video Being Boss podcast Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie and Sara share about their platform choices for the products they are building. Transcript (.docx) We answer: How do we choose platforms for specific audience needs? What platforms are we each using to house our product offerings? Mentioned in this Episode: Katie's course SoTL by Design Sara's Resilience Tooklit Wandering Aimfully membership Teachery Freshbooks Wix Canva Katie's workbook printer Printi Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss how they choose what to include in their products and how they know when enough is enough. Transcript (.docx) We answer: What methods do we use to organize content in our products? How do we know we are including enough content in our products? Mentioned in this Episode: Katie's course SoTL by Design Sara's Resilience Tooklit Canva Paul Jarvis's Mail Chimp Course Katie's courses Airtable Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie and Sara introduce Season 3 and talk about how they choose which things to build next for their businesses. Transcript (.docx) We answer: How do we choose the topic for a product we want to create? How do we know we have enough expertise to create the product? Mentioned in this Episode: Katie's course SoTL by Design Sara's Resilience Tooklit Katie's how to: academia webinar series Katie's courses Invisible Office Hours podcast Sara's book Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this special between-a-sode, we talk about Simon Sinek’s book Start With Why. We discuss our own journeys toward figuring out the "why" for each of our businesses and also introduce a little podcast rebrand! Transcript (.docx) We answer: What does it mean to have a "why" for your business? What are some strategies for finding your why? Recommended Resources for this Episode: Start With Why by Simon Sinek Katie's blog post on Radical Self-Trust Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, we talk about how we experiment with different parts of our businesses. Sara talks about her experimentation in online video on YouTube through her exposure to the Vlogbrothers, and the value of connecting with online communities through YouTube. Katie shares about how she started experimenting with podcasting by collaborating with others in her full-time job. We also discuss how we get feedback from our audiences and how that informs our experimentation, and what we’re actively experimenting with in our businesses. Transcript (.docx) We answer: How did Sara start on YouTube and experiment with online video? What motivates us to continue to experiment when we’ve mastered something? How did Katie get into Podcasting? How does she continue to experiment with her podcasts? To what degree will we continue to experiment with aspects of our businesses? At what point will we stop experiment? What are we experimenting with now in our businesses? What are we NOT experimenting with? Recommended Resources for this Episode: The First 20 Hours – by Josh Kaufman Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, we discuss what we need to learn, knowing we need to learn it, and how we go about filling our knowledge gaps. We talk about the ways we prefer to learn new things – by trial and error, and by diving in to online courses to teach us what we need to know. We discuss how we learn from listening to each other, and from looking at what works and what doesn’t in other spaces. We talk about trying to use the “quick easy way” to learn new things and buying into courses to try to learn things we don’t know. We want to hear from YOU, listeners! What are your thoughts on how you like to learn? Transcript (.docx) We answer: What do we really need to learn? Is this really what I want to be learning? How do we prefer to learn new things? Jumping in and trying? Or reading and learning in a traditional way? What’s an example of a good learning experience for each of us? What models of learning do we like? Traditional instruction? Mentorship? Apprenticeship? Trial and error? Recommended Resources for this Episode: The Life-Changing Magic of Not Giving a F*ck – by Sarah Knight Links to things we referenced during the podcast: VidCon – online video conference Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, we discuss knowing when to outsource, and how we’ve gone about getting help with our various work projects when the time is right. We talk about positions we’d love to hire for in the future, and to what degree we could never outsource certain aspects of our businesses. We also discuss the pros and cons of bartering professional services instead of paying for outsourcing. Transcript (.docx) We answer: What types of work do we outsource? When do we know it’s time to get some help from someone else? What is our motivation for outsourcing? Do you have to pay someone money for their work? Or are there other types of professional exchanges or bartering for services that are acceptable? What could we never outsource? Where might we like to get outsourced help in the future? Recommended Resources for this Episode: Company of One - Paul Jarvis Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, we discuss what our work environments look like, and some of the features of our work spaces. Katie’s got a podcast closet, Sara’s got five windows. Katie loves her whiteboards, and Sara’s bookcase is peppered with nerdy knickknacks. Sara talks about relying on co-working at coffee shops to help her get social interaction time, whereas Katie uses coffee shops specifically only for editing manuscripts. We share our strategies for tackling unstructured time. We also talk about the elusive work/life balance, and how we try to keep ourselves healthy while also getting the work done. Transcript (.docx) We answer: How do we set up our work environments? What could be improved in our home work spaces? How easy is it for us to get into flow states in our home offices? Do we ever work from coffee shops or other locations? How do we handle unstructured time? How is our work/life balance? Recommended Resources for this Episode: In the Company of Women – Grace Bonney Jamie Fraser life size cut out Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, we talk about how we stay connected and build relationships with our clients and customers. Katie talks about her new customer relations management process, and Sara shares how she approaches relationship building with her clients across the internet. We discuss the issue of hitting tension points in your business and how systems like a CRM can help you get organized. Transcript (.docx) We answer: How do we interact with our customers? What CRMs do we use, and how do they help is keep track of our clients and how they interact with you? How are do relate with potential clients? How do we try to reach them? Recommended Resources for this Episode: Capsule CRM Patreon Links to things we referenced during the podcast: Sara’s YouTube Channel Katie’s Podcasts Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, we talk about systems we use to help us get our work done. Productivity, processes, and how we approach making our businesses more efficient. We talk about handling the never-ending flood of email, and how we create systems to onboard new clients and customers make communications much easier. Katie talks about her process for doing her podcasts, and Sara discusses her approach to making videos. Transcript (.docx) We answer: What systems do you use to help get your work done? How do we handle your email? Do we use flags? Filters? The blessed delete button? How do we make the client process smooth for people? How do we do our podcasts and videos? Recommended Resources for this Episode: Final Cut Pro – for video editing Canva – for design Freshbooks – for finances and accounting Profit First – Mike Michalowicz Links to things we referenced during the podcast: Sara’s YouTube Channel Katie’s Podcasts Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!