Podcasts about wandering aimfully

  • 22PODCASTS
  • 101EPISODES
  • 54mAVG DURATION
  • 1WEEKLY EPISODE
  • May 29, 2025LATEST

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Best podcasts about wandering aimfully

Latest podcast episodes about wandering aimfully

Wandering Aimfully: The Show
248 - What's changed with launches?

Wandering Aimfully: The Show

Play Episode Listen Later May 29, 2025 39:57


⏳ We're just a short time away from the FINAL enrollment of our un-boring coaching program. Get on the VIP Waitlist here: https://wanderingaimfully.com/waitlist**Are digital product launches dead? Not at all! But in 8 years, we've noticed a few changes and we wanted to share what we've seen firsthand. How many sales emails matter? Do you actually need launch bonuses? Is there value in using AI to write sales page copy or does it sound too… AI?Here's what we cover in this ep:Why pre-marketing matters more than ever (and how to start sooner)The power of “carrots” and launch events to drive urgencyWhy inboxes are cluttered and what to do about itHow specificity and social proof are becoming non-negotiableWhy it's easier than ever to execute a launch (doesn't mean sales are easy)Whether you're prepping for a big product launch or rethinking how you sell altogether, this episode will help you show up with more intention, strategy, and confidence.***

Wandering Aimfully: The Show
245 - We asked AI to interview us...

Wandering Aimfully: The Show

Play Episode Listen Later May 8, 2025 51:39


If you're like us and using GPT (or Claude, etc) on a daily basis, then you have an AI that is gaining context about you constantly. With that in mind, we decided to ask AI to come up with questions they thought would be compelling for us to answer!In this episode, we have two AI Speakers joining us to ask us questions about our businesses, content creation, and our lives. The AI voices were created using Descript and the questions were created via ChatGPT.We thought this was SUPER interesting and very fun to see what things stood out to the artificial intelligence we spend time interacting with daily.***

Mistakes That Made Me
[OLDIE BUT GOODIE] Falling prey to new ideas with Caroline & Jason Zook

Mistakes That Made Me

Play Episode Listen Later May 6, 2025 89:09


This might be my favourite episode of Mistakes That Made Me

Wandering Aimfully: The Show
244 - Back on Instagram after 3 years: Month 1 recap + Month 2 plan

Wandering Aimfully: The Show

Play Episode Listen Later May 1, 2025 56:50


We're one month into our return to Instagram after a 3-year break, and in this episode, we're pulling back the curtain on what's working, what's not, and how we're approaching Instagram in a way that actually feels good (and sustainable). Spoiler: we're not here to growth-hack, we're here to experiment, stay aligned with our business, and TRY to enjoy the content creation process.We cover:What our first month back looked like (formats, topics, opt-ins, and spaghetti-throwing)Surprising lessons from low-effort Reels and a spur of the moment carouselWhy we're pivoting to a focused content series, 40 Days of Launch Prep, and how we're using storytelling as strategyA behind-the-scenes update that we're already a bit behind on our Month 2 plan, but we're moving forward!How to reflect on your own content strategy and find what fits your seasonIf you've been thinking about returning to social or just want to create in a way that's more creatively fulfilling, this one's for you.

Wandering Aimfully: The Show
242 - Why we're ending WAIM Unlimited (part 2)

Wandering Aimfully: The Show

Play Episode Listen Later Apr 17, 2025 39:55


This is the second part of our discussion about retiring our WAIM Unlimited coaching program. We are going to do ONE final enrollment period in a few months and we answer some of your questions about this decision.The questions we answered in this ep:How are we feeling confident when it comes to the money side of this decision? Do we have savings? Other skills we can fall back on? Are we freaking out about this at all?Monthly coaching has been so valuable for our customers, why would we stop doing it?We talk about running a “calm business” does this completely change how calm things will be for us?Why should someone buy WAIM Unlimited during this last chance to purchase? Hope you enjoy hearing us discuss more of the real-time decision-making and thought process to this big shift in our business! ***

Wandering Aimfully: The Show
Minisode (Jason Only) - Does everything feel messy right now?

Wandering Aimfully: The Show

Play Episode Listen Later Apr 10, 2025 11:39


See what we're up to: https://wanderingaimfully.com/nowTry Teachery for free: https://teachery.co

Wandering Aimfully: The Show
241 - 5 signs it's time to pivot your business

Wandering Aimfully: The Show

Play Episode Listen Later Apr 3, 2025 43:53


How do you really know when it's time to move on from an offer you've built your business around? In this episode, we're sharing the four indicators that helped us make the decision to wind down WAIM Unlimited—insights we hope will help you reflect on your own path.We dive into:What it feels like to fall out of love with your offer (and why that's not a failure)When your results no longer match your effort—and why that's worth paying attention toHow a strong pull toward something new can be a signal, not just a distractionWhy shifting life circumstances (hello, parenthood!) require more sustainable, aligned business modelsIf you've been feeling stuck, disconnected, or daydreaming about a new chapter, this one's for you. We'll help you ask the questions that matter and maybe, just maybe, give you the nudge to take that leap.

Wandering Aimfully: The Show
240 - Why we're ending WAIM Unlimited (part 1)

Wandering Aimfully: The Show

Play Episode Listen Later Mar 27, 2025 52:27


After six incredible years, we've decided to retire our flagship program, WAIM Unlimited (after one FINAL upcoming launch). In this episode, we're walking you through exactly why we're making this sizable change. Retiring WAIM Unlimited didn't come from burnout or panic… but from clarity, alignment, and a desire to move into our next chapter with intention. We've been business coaches for 72 months and we're excited to take things in a new direction!Here's what we cover in this ep:What a final enrollment will look like (May/June 2025)The real (and nuanced) reasons we're making this shift—from changing buyer behavior to our own creative evolutionWhat this means for current WAIM members (spoiler: NOT MUCH!)What the next 12 months will look like for us, including our final launch and plans for parental leaveA glimpse at what we're pivoting toward in 2026—and why we're genuinely excited to build from the ground up againThis episode is for anyone who's questioning a long-standing offer or wondering if it's time to let go of something that no longer fits. Your business can grow with you… if you let it.

Wandering Aimfully: The Show
239 - Spring 2025 Launch Recap (lower sales, big lessons, and future shifts)

Wandering Aimfully: The Show

Play Episode Listen Later Mar 20, 2025 58:32


Our latest WAIM Unlimited launch was smaller than expected, but instead of panicking, we're using it as a chance to adapt, experiment, and pivot. In this launch recap episode, we're breaking down:The details of our Spring 2025 launch (amidst first trimester, new 6-month option, and our very minimal marketing effort)Why we think sales were lower this time (hello, economic uncertainty, changing buyer behavior, and declining web traffic)What we're doing differently moving forward (getting back on social, refining our offers, and leaning into AI tools for creators)Our plans for WAIM Unlimited, Calm Launch Formula, and where we see our business evolving for the rest of 2025If you've ever had a launch that didn't go as planned, we hope this episode reminds you that business is an ever-changing game—and that reinvention is part of the process. Listen in for our takeaways and what's next for us!

Wandering Aimfully: The Show
237 - 4 steps to make your next launch feel CALM

Wandering Aimfully: The Show

Play Episode Listen Later Mar 6, 2025 45:37


⏰ The doors are closing on March 11 to our monthly un-boring coaching program! Whether you're just starting a business or you want to take it to the next level, we can help with our 6-Month Coaching option or our WAIM Unlimited lifetime membership.➡️ Get all the details at https://wanderingaimfully.com/join***This episode goes out to anyone who has felt stressed during a launch! We want to help change that for you and we have 4 steps that ensure your launches are calm, profitable, and feel effortless.THE biggest mistake we see folks making when doing live launches is not enough planning and prep time (our own customer survey data showed 75% of people plan a launch in 4 weeks or less). Not giving yourself enough time leads to overwhelm, a lack of pre-marketing, and what we call a “floppy launch” (read: not many sales).We touch on four things in this episode that every launch needs to feel calmer while also driving more sales! We hope you walk away from this episode giving your next launch more lead-up time AND when your launch starts you are having that (stress-free!) twiddling-your-thumbs moment.

Wandering Aimfully: The Show
235: 7 changes in online biz you shouldn't ignore

Wandering Aimfully: The Show

Play Episode Listen Later Feb 20, 2025 48:31


⏳ Get ready! Our un-boring coaching program enrollment starts Feb 24. Let us help you build a profitable, predictable, and peaceful business in 2025. Learn more at https://wanderingaimfully.com/join ⏳ ***When we started Wandering AImfully in 2018 the online business landscape was in a lot of ways the same, but in some ways VERY DIFFERENT. In this episode, we share 7 huge changes/shifts we've seen in the online business space. Some are obvious (

Wandering Aimfully: The Show
234 - We built an accountability app with NO CODE!

Wandering Aimfully: The Show

Play Episode Listen Later Feb 13, 2025 51:44


⏳ Get ready! Our un-boring coaching program enrollment starts Feb 24. Let us help you build a profitable, predictable, and peaceful business in 2025. Learn more at https://wanderingaimfully.com/join ⏳ ***If you can't tell, we are pretty bullish on no-code tools right now and we're excited to share this episode talking about how we built an accountability app/game for our membership community!We walk through why we think creating tools is an alternate marketing path instead of creating content for social media. While everyone is focusing on Reels, TikTok, etc, you could be making tools without the need of a developer OR any design skills at all. The tool we've been using is called Lovable and you don't need to know anything about databases, code, Github, etc. You just need to be able to type in a chat prompt (like GPT).Let us be clear, no-code does NOT mean no effort. Building anything takes patience, time, and a willingness to learn new things and fight through the ups and downs. But, we are so excited with what we've been able to create with our WAIM of Stones accountability app for our WAIM Unlimited members. And we'd much rather spend our time creating long-lasting tools that solve problems as opposed to publishing vertical video content that lasts 24 hours at best.

Wandering Aimfully: The Show
233 - Is NOW the right time to diversify?

Wandering Aimfully: The Show

Play Episode Listen Later Feb 6, 2025 36:53


With all the hullabaloo around the TikTok ban, it's got us thinking about the topic of diversifying your marketing versus focusing. Is it smart to put all your eggs in ONE marketing basket? How can you create safeguards for your business? We've been huge advocates of email list building for 10+ years and while social networks come and go, our email inboxes are still the most valuable channel in our minds. Whether it's TikTok, IG, YouTube, etc, we believe it's never been more important to grow an email list that gives you some control over your audience. Have a listen to this more casual conversation around the topic of marketing and what we'd do at all stages of your business journey (starting from scratch, some experience, or many years under your belt). ***

Wandering Aimfully: The Show
232 - Tools for managing self-sabotage

Wandering Aimfully: The Show

Play Episode Listen Later Jan 30, 2025 40:21


Ahhhh, self-sabotage, otherwise known as overthinking or just unintentionally getting in our own way. We're all guilty of it, but how can do it a bit less?Whether it's hiding in your “creation cave” or avoiding sending sales emails so you don't feel sleazy, there are a handful of ways we limit our business potential that are of our own doing (we know, this is a tough love ep!)We highlight 4 ways we've encountered self-sabotage and that we see from a lot of our community members. Then, we give you action steps to overcome the sabotage and change things for the better! ***

Wandering Aimfully: The Show
231 - Invent a new social media app? (and other Qs!)

Wandering Aimfully: The Show

Play Episode Listen Later Jan 23, 2025 42:45


If we could create an entirely new social media app, what would we do? Do creators have a responsibility to share their failures? What are our biggest business risks we've taken? These questions and more came from our podcast producer (GPT

Wandering Aimfully: The Show
230 - The BEST tool we've used in years!

Wandering Aimfully: The Show

Play Episode Listen Later Jan 16, 2025 67:20


Today we're excited to share what we feel is the biggest game-changing AI tool since OpenAI released GPT a few years ago. We'll talk about why this tool has consumed all our free time and how we think it can be impactful for your business too!The tool is called Lovable and it's a no-code, prompt-style, app/idea development interface (that does NOT require you to know how to code at all).

Wandering Aimfully: The Show
229 - Predictions for 2025...

Wandering Aimfully: The Show

Play Episode Listen Later Jan 9, 2025 59:47


We don't normally do prediction episodes, but this year we thought it would be fun! At the end of 2025 we can look back and see how right/wrong we were (spoiler alert: we will probably be wrong in all of them — lol).This year, Caroline will be focusing mostly on Wandering Aimfully (WAIM) and Jason will be focusing mostly on Teachery. We each shared two predictions that the other person didn't know we were going to share about those businesses.Then, we each brought 3 predictions for the online business space (digital products focus). Did any of these surprise you? Which one do you think we're right on?***

Wandering Aimfully: The Show
228 - Our 2024 review and 2025 preview

Wandering Aimfully: The Show

Play Episode Listen Later Dec 16, 2024 80:13


2024 is in the rear view mirror and we have an episode reviewing what went well, what didn't go well, and our look ahead at 2025!We love doing these reviews and hope you enjoy hearing about the good, the bad, the disappointing, the tough, the awesome, and also all the things we thought were going to happen but didn't (hey, that's life

Wandering Aimfully: The Show
227 - How'd our first Black Friday deal in 7 years go?

Wandering Aimfully: The Show

Play Episode Listen Later Dec 12, 2024 46:14


It's hard to believe we haven't sold anything on Black Friday/Cyber Monday in 7 years! But, this year it made sense for us and we break down why and how things went.We cover: What we sold, what it took to put the sale together (emails, sales page, automations, etc), what mistakes we made, and the final revenue numbers!You can see the sales page we created, learn more about the Calm Launch Formula ✌️

The Course Creator Show
Episode 207 | The Teachery Story: Building Software for Course Creators with Jason Zook

The Course Creator Show

Play Episode Listen Later Dec 9, 2024 53:43


I'm thrilled to bring you Jason Zook, cofounder of Teachery, the online course platform I've used for years to run my business. Jason has a unique approach to the online business world—one that's refreshingly simple, effective, and, yes, a bit unconventional. In today's episode, Jason walks us through his story, starting with his “I Wear Your Shirt” project back in 2009, to his new “done-for-you” course strategy in the evolving digital space.We dive into why Teachery stands out among course platforms (spoiler: it's not an all-in-one), the big move to lifetime pricing, and why focusing on ONE offer has been a game-changer. Plus, Jason shares his predictions for 2025, what he sees changing in online education, and why a “done-for-you” approach will be key to future success.What You'll Learn:- Jason's entrepreneurial journey from “I Wear Your Shirt” to Teachery- How Teachery differentiates itself in a crowded course platform space- The shift to lifetime pricing: why it works and what you should know- How simplifying your offer can skyrocket your business- The importance of AI and “done-for-you” tools in 2025- Why shorter, bite-sized content is winning in the online space- Jason's insights on building customer loyalty through genuine supportResources Mentioned:- Teachery: https://gemmabonhamcarter.com/teachery  - Wandering Aimfully: https://wanderingaimfully.com/- Gemma's Free Course Creation Class: https://learn.gemmabonhamcarter.com/class/ Support the show

Wandering Aimfully: The Show
226 - A (real) messy convo about social media

Wandering Aimfully: The Show

Play Episode Listen Later Dec 5, 2024 79:52


We went back and forth on sharing this episode, as it's one of our more “real” and honest conversations. While we love sharing polished thoughts with you all, our relationship with using social media is SUPER messy and so we figured we'd just record and have at it

Wandering Aimfully: The Show
225 - Top 5 marketing tactics to use in 2025 (draft style + Thanksgiving!)

Wandering Aimfully: The Show

Play Episode Listen Later Nov 28, 2024 52:56


When this episode goes live it's Thanksgiving in the U.S. and we're drafting our Top 5 dishes we'd want on our plates. We keep the draft fun going by also drafting our Top 5 marketing tactics we'd use if we had a brand new business we were starting in 2025.Feel free to send us your version of the Top 5 lists we mentioned in the order you'd rank things!Jump to 21:42 if you only want the Marketing Tactics list.

Wandering Aimfully: The Show
224 - We're back from 5 weeks of travel in the U.S....

Wandering Aimfully: The Show

Play Episode Listen Later Nov 21, 2024 57:42


The Zooks are back behind the mics! After a 5-week trip back to the U.S. that included two hurricanes, two doctor's visits, three bouts of sickness, and some sticker shock at prices and quality of things, we're sharing how it all went.In this episode, we're also giving you an update on our fertility journey and the new findings with a bunch of blood work Caroline did to find some genetic conditions. We DO have a plan in place to move forward with our goal to grow our family and we'll keep you posted. We also give a glimpse at how we're feeling about work/business right now and what's “shifting in us” as we like to say. We'll have a lot more to share in the coming weeks/months as we always do this time of year.If you listen on Spotify, please comment with what you want to hear more of with our podcast? We're always keen to hear from you folks! ❤️***

Wandering Aimfully: The Show
223 - Our fertility journey (so far) | Two early miscarriages in 3 months

Wandering Aimfully: The Show

Play Episode Listen Later Oct 3, 2024 94:53


TW: miscarriage, pregnancy loss, chemical pregnancy, infertility In this episode, we share our personal story of trying to conceive (TTC) earlier this year, which resulted in two very early miscarriages, also known as chemical pregnancies. Now that we've had some time to process, we wanted to give you more details about what's been going on behind-the-scenes for the past few months, the emotional rollercoaster of moving through these losses and navigating these uncharted waters together, as well as how this has shifted our priorities and played a role in our business decisions. If these are topics that could be triggering at all, please don't hesitate to skip this episode or come back to it when you feel ready. We also want to emphasize this is our personal journey, and we're not medical experts. Our hearts go out to anyone who is in the midst of a similar journey or has gone through struggles conceiving in the past. Thanks for listening.

Wandering Aimfully: The Show
222 - Our Fall Launch recap (sales #s and takeaways!)

Wandering Aimfully: The Show

Play Episode Listen Later Sep 27, 2024 48:40


It's time for a recap of our latest launch of WAIM Unlimited! We share the sales numbers, the lessons learned, and what changes we are/aren't making for the next launch.Spoiler alert: For the second launch in a row, we did NOT hit our low goal

Wandering Aimfully: The Show
221 - Teachery's Lifetime Plan experiment results

Wandering Aimfully: The Show

Play Episode Listen Later Sep 12, 2024 52:48


Who wants to pull back the curtain and hear about a BIG experiment we ran with Teachery this summer? You do?? Then let's dive into it!In this episode, we talk about a huge shift in direction for Teachery as a business. What might seem simple on the surface to offer a Lifetime (Pay-Once) Plan to Teachery, is actually quite complex. We share how we got to this place, how the experiment went, and the risks we're looking ahead at.The initial results of our Lifetime Plan experiment have us extremely excited for the future of Teachery. Not only does it feel very “us” as a business move, but it also immediately gives us the cashflow to afford to invest in additional design and development work! Can't wait to continue to share this story with you as Jason takes the reins with Teachery (and Caroline is still in the wagon, she's just more relaxed and less directing the horses which way to take us down the trail). ***

Wandering Aimfully: The Show
217 - From 7 sales to $30,000 launch (Wayne Fick interview)

Wandering Aimfully: The Show

Play Episode Listen Later Aug 15, 2024 63:32


We are doing something we've NEVER done before in 200+ episodes of our podcast… having a guest! We are excited to share this chat with our friend Wayne Fick, who, over the past two years, he transitioned from working with clients, having zero audience, to selling his own digital products, and building a calm business that he's thoroughly enjoying.Wayne started with his first product, which sold to just 7 people. Realizing it wasn't a good fit, he pivoted and a year later generated $30,000 in sales for his Canva course! 

Wandering Aimfully: The Show
216 - Evergreen vs Launching

Wandering Aimfully: The Show

Play Episode Listen Later Aug 8, 2024 35:09


Evergreen sales are often painted as the ultimate dream: you fall asleep, wake up to sales, and money magically deposits into your account without lifting a finger. Sounds perfect, right? However, the reality of Evergreen is far from this idyllic picture… This week, we discuss selling digital products Evergreen vs Launches. While Evergreen is often seen as the “easy,” passive income model, we believe there are a lot of hidden tactics and costs, not to mention a TON of technical setup and ongoing experimentation that is really difficult. For us, Launching offers a simpler, more manageable alternative. An open and closed launch model provides built-in urgency and a single, streamlined experience for our audience. Through trial and error, we discovered a recurring revenue launch model that combines the best of both worlds, giving us Evergreen-like results. Listen in as we discuss the pros and cons of each model and, as always, you decide how you want to run your own business, we're just here to share our stories and experiences.***

Wandering Aimfully: The Show
215 - This is the #1 key to getting MOMENTUM

Wandering Aimfully: The Show

Play Episode Listen Later Aug 1, 2024 35:41


Since the beginning of the year, we've been on a mission to help more entrepreneurs build businesses that allow them to live a balanced life. We initially thought the key was giving our members one thing to focus on each month through our live coaching sessions. While this provided clarity, it also led to overwhelm as members felt they had to prioritize every aspect of their business equally. That's when we introduced the Un-Boring Business Roadmap to provide a clear sequence for tackling business tasks, which was a game changer.However, our thinking evolved further this year. We realized that to build a calm, profitable business, you need to focus on what we call the Calm Business Trifecta: 1) an irresistible offer that you can sell with repeatable launches; 2) an engaged audience grown with a sustainable content system; and 3) a peaceful daily schedule grounded in an 'enough' mindset. We believe that if you narrow your focus to having a successful launch of your core offer, everything else will fall into place. This approach not only helps you build momentum but also ensures that all the important elements—like a great offer, knowing your audience, and building a list—are working together in harmony.In this episode, we share a story from the early days of Made Vibrant, where Caroline was constantly creating new products instead of capitalizing on successful launches. This scattered approach led to more effort and LESS profit, the opposite of what we aim for. By focusing on repeatable launches with Wandering Aimfully, we found clarity and control, leading to increased profitability and a sense of momentum. If you're a business owner feeling overwhelmed and directionless, tune in to learn why making calm launching the center of your focus can finally get your head above water.***

Wandering Aimfully: The Show
214 - 4 tips to never have a FAILED launch again

Wandering Aimfully: The Show

Play Episode Listen Later Jul 25, 2024 54:08


Have you ever had a product launch flop? If you haven't but want to avoid ever having a “floppy” launch

Wandering Aimfully: The Show
213 - Behind the scenes making our next product

Wandering Aimfully: The Show

Play Episode Listen Later Jul 18, 2024 43:30


We're creating our first new product in years and taking you along on the journey behind the scenes! The product is called Calm Launch Formula and it's a done-for-you online course that helps you plan your next digital product launch using our proven system.What goes into creating a new product? How is this different than a standard online course? What does “done-for-you” mean and how are we using AI to do all the boring work? Tune in this week as we share all the details of going from initial idea, to first brainstorm sesh, then dumping the big concepts into a bulleted list, refining that list, building slides in Canva, and then engineering all the AI prompts to do all the work for you (in 15 minutes or less

Wandering Aimfully: The Show
212 - It's so hard to get going again

Wandering Aimfully: The Show

Play Episode Listen Later Jul 11, 2024 41:43


Wandering Aimfully: The Show
211 - 8 weeks out from launching (our plan!)

Wandering Aimfully: The Show

Play Episode Listen Later Jul 4, 2024 43:27


We are two months out from our next enrollment period for WAIM Unlimited and wanted to give you a behind the scenes look at everything on our to-do list pre-launch.This is our first enrollment period in over a year that includes a new program! We're creating the “Calm Launch Formula,” a product to help you plan your own 2-week launch based on our proven schedule, sales page, sales emails, pre-marketing tactics, and more. What are all the tasks on our list the next few weeks? When will we start marketing and promoting our new program? And how do we feel about doing our first LIVE cohort?? All of that and more in this week's ep!***⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

Wandering Aimfully: The Show
210 - Should you hire a team??

Wandering Aimfully: The Show

Play Episode Listen Later Jun 27, 2024 43:52


There is a ton of glamorization when it comes to having a “team” in the online business world. Having employees can be a badge of honor, but is hiring the right fit for you??In this episode, we share our thoughts on keeping our “team” small and not going down the path of hiring more people. We're not saying hiring people is bad, but for us, managing people and the stress that comes along with it is not worth it at this time in our businesses. We DO have a few freelancers we work with on an ongoing basis. It's a very low-stress and minimal interaction relationship with those people, which feels nice and calm. We've experienced having a bigger team before and it was stressssssful

Wandering Aimfully: The Show
209 - Will this content batching plan work??

Wandering Aimfully: The Show

Play Episode Listen Later Jun 20, 2024 44:53


Is a CALM content creation plan possible? And can we do it for TWO businesses?? In this episode, we explore our content batching schedule and some of the processes we're experimenting with this month.We've been on a break from consistently creating social media and video content for nearly 3 years

Wandering Aimfully: The Show
208 - A BIG shift in our content focus

Wandering Aimfully: The Show

Play Episode Listen Later Jun 13, 2024 45:08


After spending many years with an unfocused audience and nebulous problem we solve, we *THINK* we've finally landed on the right answer for our core business…. maybe? One thing we know for sure, we've always operated Wandering Aimfully as generalists. We can help with email marketing, copywriting, branding, etc. Sure, we were always trying to help small business owners who care about being intentional, but that was very unclear and made our lives difficult when it came to positioning ourselves and our core product. In this episode, we share our NEW content focus, which also presented a more niched-down audience focus too. We hope that hearing us talking it out in real-time can help you to better focus your core audience or problem your business solves.Lots of (fun) changes coming to our Wandering Aimfully website and content very soon! Our YouTube channel: https://youtube.com/wanderingaimfully Framer (aff link): https://bit.ly/jasonframer ***⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

Wandering Aimfully: The Show
207 - We found a solid article writing process

Wandering Aimfully: The Show

Play Episode Listen Later Jun 6, 2024 44:12


Last week, we shared a plan of action from an SEO Expert we paid. It included writing articles, competitor pages, and a user-generated content strategy. How did we do with that plan? Tune in to find out!Writing informative articles is not our favorite thing, BUT, after working on the task for a week we feel like we found a good groove. In this episode, we share the process and the tools that made the writing process much simpler. We also go over our competitor page strategy and how we used Framer to make the job easier for us. Jess Cooks Garlic Bread: https://www.thisjess.com/sourdough-discard-garlic-pull-apart-bread/SEO Article Tool (aff link): https://bit.ly/jasonfrase Framer (aff link): https://bit.ly/jasonframer ***⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

Wandering Aimfully: The Show
206 - We hired an SEO strategist for Teachery, here's their plan...

Wandering Aimfully: The Show

Play Episode Listen Later May 30, 2024 39:38


Are SEO articles even relevant in 2024?? Well, we paid an SEO strategist to give us the answer and we're going to share their plan of action in this episode.The report we got back from an SEO Strategist does confirm that keyword-based articles are still working in 2024, especially for SaaS companies like Teachery. From the report, we have a 3-pronged plan of action to take. Listen as we share that 3-pronged plan and feel free to steal a few ideas based on what we're going to be working on as our 5-week content extravaganza continues! And, we WILL be creating SEO-friendly articles for Wandering Aimfully in an upcoming week as well, so stay tuned to hear about that if you run a knowledge-based digital product business.***⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

Wandering Aimfully: The Show
205 - How video went, what content goes where, scrapping our goals

Wandering Aimfully: The Show

Play Episode Listen Later May 23, 2024 43:05


The second week of our 5-week content extravaganza has concluded! We worked on long-form videos for Teachery and learned a ton of lessons (and had to UN-LEARN some well-worn ideas and habits too).There has been ONE clear friction point for us over the years when working together and that's... Long-form videos. It's some combination of our two strong creative personalities, along with having different visions for how a video should turn out, and the entire process has always been a bit bumpy for us. But, we really hoped to change that this last week!Through many conversations, many experiments, and just trying to lead with curiosity we feel like we came out of the week WAYYYYY better than expected. Sure, we only finished 2 long-form videos, but our goal was 3, so we're happy about that. Enjoy listening to us recap our experience and we hope it helps you re-think a current spot where you might be in your business. 

Wandering Aimfully: The Show
204 - How we're thinking about Teachery VIDEO content

Wandering Aimfully: The Show

Play Episode Listen Later May 16, 2024 52:55


Our 5-week content EXTRAVAGANZA is underway! We recap how our first week of creating short-form 60-second vertical videos went and give you a preview of what's to come this week as we pivot to long-form YouTube content for Teachery.If you didn't listen to last week's episode, we're embarking on a 5-week content journey to get back into the groove of posting content to grow our audiences for Teachery and Wandering Aimfully (publishing starts in 1 month). We set a goal of creating 10 short-form videos last week and we ended up with… 6! We're actually happy with that result because we're very new to short-form video creation and have been on a 3-year break from any short-form content creation

Wandering Aimfully: The Show
203 - Our short-form content plan for Teachery (TikTok, Reels, YouTube Shorts)

Wandering Aimfully: The Show

Play Episode Listen Later May 9, 2024 43:57


Here we go, folks! We're back on the short-form video creation train and this week we're sharing our plan of action for Teachery. We've been off social media for 2.5 years, so this is quite the journey!If you missed last week's episode, we're embarking on a 5-week content extravaganza

Wandering Aimfully: The Show
202 - Getting back on social media (steal our content plan)

Wandering Aimfully: The Show

Play Episode Listen Later May 2, 2024 50:43


Bring on the 5-week content EXTRAVAGANZAAAA! We are getting back in the content creation saddle for the first time in almost 3 years. We've only been creating “nurture” content for the entirety of our WAIM business and that's about to change!This week, we're kicking off a big content creation project for both WAIM and Teachery. Now, Teachery is a bit easier because it's has NEVER had content created for it (not a single article, social post, etc). But, before we just start creating content willy-nilly, we wanted to come up with a framework to make sure we're creating the right content for the right purpose. Is our content just nurturing an existing audience? Or is our content discoverable and helping us grow our audience? Enter our… Content Salad MATRIX. We cover the two different formats of content (Long and Short) and the two different types of content (Find and Nurture). From there, we share our plan for the next 5 weeks and what type of content goes where.We'll fully acknowledge there is a lot to unpack in this episode and that we are embarking on a big content project, but hey, wouldn't it be boring if we didn't swing for the fences a bit??Hope you enjoy it!***⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co