Podcasts about podcasting

In this episode of Talk Nerdy, Cara is joined by science journalist, author, and contributing writer at The Atlantic, Roxanne Khamsi. We discuss her latest book, Beyond Inheritance: Our Ever-Mutating Cells and a New Understanding of Health. Follow Roxanne: @roxannekhamsi

It's not just audio and video, but newsletters, short-form and social too. Sponsored by SpotsNow. Get SpotsNow's Claude and ChatGPT connector free. Ask anything about podcast advertising in plain language, right inside Claude or ChatGPT. Designed from the ground up for podcast advertising workflows to give you the edge. Get unlimited free organisation wide use from now until July 22nd. Connect free in 60 seconds https://podnews.net/cc/3566 Visit https://podnews.net/update/podcast-atlas-multiplatform for the story links in full, and to get our daily newsletter.

AL #004 Regularly collaborating with other creators is a shortcut to audience growth. But what if you're already doing a lot and don't want to add a ton of extra work to your plate? For quick and easy collabs, listen in on today's AskLiz session to get my top three strategies! These low-lift opportunities are the ideal place to start if you're looking to reach new people and give your brand a quick boost! Join me, Liz Wilcox, for a chat on bringing back roundup-style posts, co-hosting live sessions with little to no prep, and swapping lead magnets with other creators in your niche. You'll also hear real examples of how I'm using these strategies in my own business to take action and expand my reach. So don't miss out! And if you'd like me to answer your business question in an upcoming session, let me know what you're dealing with at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al004.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When We Waffle – Episode 10The archive adventure continues.Expect stories, opinions, observations, distractions and the sort of conversations that only happen when nobody has prepared properly.Originally recorded over ten years ago and now making its return to the world.The complete archive is being restored episode by episode, with the possibility of brand-new waffle emerging in 2026.Featuring:Terry MynottLaurie PetersKat FoxProduced by Peters-Fox Ltd.© Peters-Fox Ltd. All rights reserved.

This episode is presented by Create A Video – After the Supreme Court ruling that Presidential administrations are allowed to remove "Temporary Protected Status" to selected nations, the leader of the Democratic-Socialists of America vows to obstruct removal of Haitian and Syrian immigrants in New York City. A NYC councilmember calls it "the first stages of secession."Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade your testimonials, and how to destroy sales objections using testimonials as well.   Time Stamps:   (1:30) Mcflurry Example (2:48) Hero's Journey - Fitness Example (6:38) It's About the Customer (13:26) Power of Podcasting and Other Story Based Social Proof (17:00) The Reality of What Prospects Want (22:20) Erin Back in the Day (26:15) Destroying External Sales Objections (29:40) Asking for Referrals Early On (38:40) Kevin's Perspective ----------------

We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade your testimonials, and how to destroy sales objections using testimonials as well.   Time Stamps:   (1:30) Mcflurry Example (2:48) Hero's Journey - Fitness Example (6:38) It's About the Customer (13:26) Power of Podcasting and Other Story Based Social Proof (17:00) The Reality of What Prospects Want (22:20) Erin Back in the Day (26:15) Destroying External Sales Objections (29:40) Asking for Referrals Early On (38:40) Kevin's Perspective ----------------

When We Waffle – Episode 9Another helping of classic waffle from the vault.Join Terry Mynott, Laurie Peters and Kat Fox as they tackle the important issues of the day, before inevitably abandoning them in favour of something far less sensible.Originally recorded over a decade ago and lovingly dusted off for your listening pleasure.More archive episodes are on the way, and plans for new recordings continue to bubble away in the background...Featuring:Terry MynottLaurie PetersKat FoxProduced by Peters-Fox Ltd.© Peters-Fox Ltd. All rights reserved.

This episode is presented by Create A Video – After a series of recent violent encounters on the Charlotte transit system, city officials plan to spend $5 million to hire "ambassadors" to make sure people are paying fares. Fares generate about $9 million. Plus, a DEI (now former) bank employee is busted for stealing a trash can after the New York Knicks win the NBA championship.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – The US Supreme Court handed down four rulings this morning. Two were about immigration policies. Another about guns. And the final one about whether the maker of Roundup can be sued.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – In addition to today's Supreme Court rulings (which I covered in the first hour), there are two other legal developments that will help enforce immigration laws. But there was also a setback for the Trump administration. At least for now.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares a powerful productivity strategy: conducting a two-week time study. Josh explains how tracking time reveals inefficiencies and misplaced priorities that limit business growth. He introduces a four-bucket framework—Delete, Delegate, Design, and Double Down—to help entrepreneurs categorize their activities and focus on high-leverage work. Josh emphasizes that a CEO's role must continuously evolve through revenue milestones, and recommends tools like the Timing app and ChatGPT to analyze time data and redesign job responsibilities for maximum impact.Bullet Points:Importance of conducting a two-week time study for entrepreneurs and CEOs.Tracking and analyzing time to identify inefficiencies and misplaced priorities.The role of the founder or CEO as a potential growth ceiling for the business.Evolution of the CEO's role as the business scales through revenue milestones.Categorization of tasks into four buckets: Delete, Delegate, Design, and Double Down.Regular self-assessment and role redesign for sustainable scaling.Value of time analysis for team members at all levels, not just CEOs.Use of tools like the Timing app for tracking time spent on activities.Analyzing collected data to identify opportunities for improvement and delegation.Emphasis on intentional time management and leadership evolution for business growth.Timestamps:00:00:00 Introduction to the Two-Week Time StudyYour calendar reveals your business's future growth. A time study shows where your time is actually being consumed.00:01:18 The Importance of a Time StudyA founder's time becomes the ceiling for business growth. This study helps align your actions with your business goals.00:02:40 Evolving as a CEO at Different Revenue MilestonesThe CEO's role must change as the business scales from $1 million to $5 million, $10 million, and beyond.00:04:22 Common Misconceptions About Time UsageFounders often think they're focused on growth but are stuck in administrative tasks, revealing a disconnect in priorities.00:06:08 Why the Study Must Be Two Weeks LongTwo weeks is the minimum time to get an accurate picture of your normal habits, beyond a single focused week.00:07:53 The Brutal Question for CEOsAsk if the CEO you want to become should be doing your current tasks, emphasizing the need for personal evolution.00:09:23 The Four Buckets for Categorizing Your TimeAfter the study, categorize all tasks into four buckets: delete, delegate, redesign, or double down on high-leverage activities.00:11:10 Common Findings from a Time StudyCEOs often find they spend too much time checking instead of leading and get derailed by personal tasks mid-day.00:14:44 The Real Outcome: Redesigning Your JobThe goal is to redesign your job description every 90-180 days, focusing on growth levers to earn promotions.00:16:17 How to Conduct the Time StudyUse the Timing app to track everything from sunup to sundown, including personal time, to get a complete picture.00:18:58 Categorizing Your TasksCreate key themes or categories for your activities, such as "CEO strategic work," "hiring," and "personal tasks."00:21:04 Analyzing the ResultsThe app shows where your hours went, revealing high-time categories like hiring, which can inform who to hire next.00:25:05 Using ChatGPT for Deeper AnalysisExport your time data and use a specific ChatGPT prompt to analyze it using the four-bucket framework for insights.00:26:36 Example ChatGPT OutputChatGPT can identify the best and worst uses of your time, highlighting where to apply your judgment for maximum leverage.00:29:49 Conclusion and Final TakeawaysYour calendar is your strategy. Run the study regularly, apply the four buckets, and constantly evolve your role as a leader.Links and Mentions:Tools and Apps  "Timing App": "00:16:50"Key Concepts and Frameworks  "Two Week Time Study": "00:02:02"Recommendations  "ChatGPT": "00:25:05"Additional Notes  "QR Code for Resources": "00:29:49"Transcript:Josh Hadley 00:00:00  Show me two weeks of your calendar, and I'm going to be able to confidently tell you whether you're going to be growing or staying stuck in your business over the next 12 months. Welcome to the Ecomm Breakthrough Podcast. I'm Josh Hadley. I've scaled my own e-commerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. Most founders think that they know exactly where their time is going. However, when you conduct a two week time study, 90% of entrepreneurs are blown away with where their time is actually being consumed in the business. And oftentimes it's not in the places you want your time being consumed in the business. Most of the time, you're stuck in the thick of thin things. That's not providing a high ROI in the business. My name is Josh Hadley. First and foremost, I'm a man of faith.Josh Hadley 00:00:56  I'm a husband to a beautiful wife and the father of four children. I've been selling in the e-commerce space for over a decade, selling multi-million on sales channels such as Amazon, TikTok, Shop and Shopify, and I am also the host of the number one business strategy podcast for ecommerce entrepreneurs. That's E-com breakthrough. Today, I'm going to be sharing with you the details about this two week time study, which is one of the best tools to magnify your output and be able to ten x the efficiency and the growth inside of your business. So why is a two week time study so important? And why do I do this on a regular basis? By the way, I do this myself at a minimum every six months, and when things are really moving along quickly, I'm doing it every 90 days. If the business is scaling fast, the reason why you want to conduct a two week time study is because the founder's time eventually becomes the ceiling for your growth as a business. This is going to provide you with a framework for seeing whether your behavior in the business is actually matching the business that you think you are trying to build? Way too often I hear people are saying, oh yeah, I'm all focused on growth.Josh Hadley 00:02:02  But then you show me your two week time study, and then I find that most of your time is spent in administrative work, doing manual routine things that aren't actually driving results in the business, but it's just kind of keeping things afloat. That's not what you want to be focused on. And this is something that applies to CEOs, and this applies to entry level workers that are doing routine administrative work as well, because I believe that everybody in any role needs to take an honest look and self-assess. Am I spending my time on the right levers in the business that are truly going to provide an ROI, a return on your investment, or your time? Let's dive into why this is so vital for a CEO that's building a business. When you're a CEO and you're a founder and you're crossing that $1 million mark in revenue, it's honestly the hustle that has gotten you to where you are today, and that ultimately will become a ceiling. If you're not able to delegate and identify a system as to how you generated that first million dollars in revenue.Josh Hadley 00:03:02  You're never going to scale to that next level, whic...

Happy Father's Day from the New York Times! Allie highlights a number of headlines from the outlet bashing fathers instead of revering them (even Mother's Day isn't safe). However, research has shown that children who grow up with present dads have far better outcomes than children deprived of a father figure. Shifting gears, Allie is joined by Al Mohler, president of Southern Baptist Theological Seminary, to explain his Truth and Unity Amendment outlawing female pastors in the SBC. Last but not least, Allie covers what and what not to say to a pregnant woman. Do you have a question for Allie? Leave a voicemail at 844-755-5252 Share the Arrows 2026 is on October 10 in Dallas, Texas! Tickets are on sale now at: ⁠⁠⁠⁠⁠⁠https://sharethearrows.com⁠⁠⁠ Share the Arrows is sponsored by: A'del Natural Cosmetics: AdelNaturalCosmetics.com Range Leather: RangeLeather.com/ALLIE We Heart Nutrition: WeHeartNutrition.com Buy Allie's book "Toxic Empathy: How Progressives Exploit Christian Compassion": ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.toxicempathy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Time Codes 0:00 Introduction 3:09 NYT's War on Father's Day 21:57 Why We Need Dads 40:21 SBC President Justifies Female Pastor Ban 57:38 What NOT to Say to a Pregnant Woman – Today's Sponsors: A'del | Visit AdelNaturalCosmetics.com and enter promo code ALLIE for 25% off your first-time purchase. Seven Weeks Coffee | Experience the best coffee while supporting the pro-life movement with Seven Weeks Coffee; use code ALLIE at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sevenweekscoffee.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get up to 25% off your first order, plus your free gift! We Heart Nutrition | Check out We Heart Nutrition at ⁠⁠⁠WeHeartNutrition.com⁠⁠⁠ and use the code ALLIE for 20% off. Alliance Defending Freedom | Every dollar you give to ADF by March 31 will be doubled by a special matching grant, only while matching funds last. Go to JOINADF.com/ALLIE or text ALLIE to 83848 to have your gift matched to protect brave Americans. Good Ranchers | If you go to ⁠⁠⁠GoodRanchers.com⁠⁠⁠ and subscribe to any box of 100% American meat, you'll save up to $500 a year! Plus, if you use code ALLIE, you'll get an additional $25 off your first order. Episodes You May Like: Ep 804 | My Mom on Mothering Toddlers, Teens & Adults | Guest: Lisa Simmons https://podcasts.apple.com/us/podcast/ep-804-my-mom-on-mothering-toddlers-teens-adults-guest/id1359249098?i=1000612674542 Ep 631 | Allie's Dad On the Economy, Fatherhood & Raising Christian Kids | Guest: Ron Simmons https://podcasts.apple.com/us/podcast/ep-631-allies-dad-on-the-economy-fatherhood-raising/id1359249098?i=1000566681855 --- ► Buy Allie's book "You're Not Enough (& That's Okay): Escaping the Toxic Culture of Self-Love": https://alliebethstuckey.com/book ► Subscribe to the podcast: iTunes: https://apple.co/2UVssnP Spotify: https://spoti.fi/2FwkXxj ► Connect with Allie on Social Media: https://twitter.com/conservmillen https://www.instagram.com/alliebstuckey/ https://facebook.com/allieBlazeTV/ ► "Relatable" merchandise — use promo code ALLIE10 for a discount: https://shop.blazemedia.com/collections/allie-stuckey

#935 Why do some people get all excited about starting a challenge that can change their lives, only to quit after the very first day? What are the factors pushing others forward to consistent wins? In both cases, one key element might be fear. But here's the thing. We can let fear stop us from taking action, or use the exact same mental state to keep going! That's one of the many takeaways from today's conversation with Roger Coles of My Social Designer. Liz Wilcox and I knew we had to find out what makes Roger tick after seeing how well he did in our 30-day short-form video challenge. For one, his combination of discipline and playfulness is a perfect example of what it takes to stand out online and build a creator business in 2026. From content strategy and workflow shortcuts to mindset shifts and building lucrative relationships with big brands, this chat is a goldmine. Enjoy! Show notes and more at SmartPassiveIncome.com/session935.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is hiring a publicist a waste of money or not?A typical book publicist charges between $3,000 and $10,000 per month, and they often require a three-month minimum. At $3 of profit per book, you'd need to sell 5,000 copies just to break even. Most PR campaigns don't come close to selling 5,000 copies.But the publicist gets paid either way, while the author takes all the risk.Here's what most authors don't know: the access publicists used to sell is now free.There are tens of thousands of podcasts looking for guests, and you don't need a gatekeeper to get in. You just need to know how to pitch a podcast.In this week's episode, Podcast Hall of Famer Dave Jackson shares exactly how to do that. You'll learnWhat makes a host delete your pitch after reading one sentenceHow to identify podcasts that will yield the best results for sales and growing your readership.How to nail the interview and get invited back (hint: you'll need the right microphone and the right content)Which tools can save you time and headacheIf you want to spread the word about your book but don't want to spend the money hiring a public relations professional, listen in or read the blog version to discover how you can.Blog Link: https://www.authormedia.com/authors-pr-playbook-how-to-get-media-coverage-without-a-publicist/Guest: Dave Jackson (School of Podcasting, Podcast Hall of Fame) Topic: Earned media for authors, with podcast guesting as the core strategyYT Link: https://youtu.be/r14ixF0WLJUNovelMarketing.com/patron  Support the show

This episode is presented by Create A Video – The alliance of Marxists and Islamists is gaining power in America. They share a common enemy: Western Civilization. And recent electoral victories in America are a troubling signal that it appears to be gaining momentum and time is running out to save the West.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – With demoralization ops running for decades against Americans, it's no wonder that Marxism is making inroads in the US - particularly inside the Democrat Party. Yesterday, a bunch of socialists beat incumbent Democrats in primaries in New York. The Big Apple is the canary in the coal mine.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – Socialists swept to victories in a slate of campaigns in New York City in a sign that Democrat-Socialist (and jihadi-adjacent) Mayor Zorhan Mamdani is solidifying power over America's largest city while his Marxist comrades continue their takeover of the Democrat Party.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

Podcasting Journeys: Mike Dell of Blubrry Hosting on Industry Evolution and Upcoming Tech Mikedell.com Blubrry.com About the Guest(s): Mike Dell is the VP of Operations at Blubrry Podcasting, a full-service podcast hosting company operated under Raw Voice Incorporated. With over 21 years of podcasting experience, Mike is a veteran in the industry. He co-hosts the Podcast Insider show and hosts Mike Dell’s World. An extra class amateur radio operator, Mike’s experience spans into the world of broadcasting and amateur radio communications. Episode Summary: In this engaging episode of The Chris Voss Show, listeners embark on a captivating journey through the podcasting universe with the venerable Mike Dell from Blubrry Podcasting. Mike takes us through his extensive experience in the podcasting industry, shedding light on the evolution of podcasting and what has kept him passionate about the medium for over two decades. The discussion steers towards Blubrry’s unique offerings in podcast hosting, analytics, and monetization, revealing why it remains a preferred choice for many podcasters. Mike Dell elaborates on Blubrry’s edge in providing flexibility and support to podcasters, whether they are amateurs or seasoned creators. The episode explores the future of podcasting amidst technological advancements such as AI integration and video podcasting evolution, hinting at fascinating innovations on the horizon. Listeners will gain insight into how podcasts have impacted traditional media and what lies ahead for this dynamic field. The mutual passion for podcasting shared by Chris and Mike is infectious and sets the stage for an informative and engaging discussion. Key Takeaways: The Evolution of Podcasting: Mike Dell reflects on the transformation of podcasting over the years, from its inception to its current digital landscape, emphasizing Blubrry’s contribution. Blubrry Services: Blubrry offers a comprehensive suite of services, including hosting, analytics, and monetization solutions designed to empower podcasters with flexibility and independence. Human Touch: Blubrry prioritizes human support, providing real-time customer service, which is a distinguishing factor in its operations. AI and Podcasting: Despite AI's growing presence, Mike asserts that authentic human communication will remain irreplaceable in the realm of podcasting. Future of Video Podcasts: Discover the advancements in video podcasting, including Blubrry’s upcoming support for HLS streaming and video RSS feeds. Notable Quotes: “Our end goal is to make the tech disappear for you. You do what you do. We’ll stay out of your way.” – Mike Dell “Podcasting is really a delivery method. TV is technically radio if you think about it.” – Mike Dell “You can’t say I didn’t start until 09, I was sitting on the front porch… said, ‘Hey. Hello, world.'” – Mike Dell “I just like the freedom of just being able to speak your mind.” – Mike Dell “It’s the beauty of ham radio and podcasting. You have niches within the genre.” – Mike Dell

In this episode, Josh interviews George Meressa, founder of Clear Ads, about effective Amazon DSP advertising strategies. George explains how to vet DSP agencies, select high-performing products for campaigns, and leverage remarketing, cross-selling, and competitor targeting using Amazon's data analytics. He emphasizes the importance of choosing certified partners, analyzing product conversion rates, and methodically building campaigns. The discussion includes actionable tips for maximizing ROAS and practical advice for supplement brands and other sellers aiming to scale with DSP. The episode concludes with key takeaways for listeners interested in leveraging Amazon DSP for business growth.Chapters:Introduction & Guest Background (00:00:00)George Meressa's experience in digital advertising and focus on Amazon PPC and DSP.Vetting a DSP Agency (00:00:40)Checklist for choosing a DSP agency, importance of official partners, and due diligence questions.Transition to DSP Strategies (00:03:16)Emphasizing the importance of agency selection before starting DSP strategies.Selecting Products for DSP (00:03:41)Criteria for choosing products: retail readiness, sales volume, impressions, and conversion rates.Remarketing as First Strategy (00:03:45)Remarketing setup: targeting product viewers who haven't purchased, and audience segmentation.Product Data & Conversion Rate Analysis (00:04:59)Importance of product data, minimum impressions, and conversion rate benchmarks for DSP success.Audience Segmentation for Retargeting (00:06:27)Creating and excluding specific audiences for more effective retargeting campaigns.Cross-Selling & Market Basket Analysis (00:07:14)Using brand analytics and market basket analysis to build cross-sell campaigns.Advanced Audience Targeting & Overlap Reports (00:08:18)Utilizing overlap reports, refining audience targeting, and future of display ads.Bespoke ASIN Targeting & Subscribe & Save Strategies (00:09:13)Custom ASIN targeting, strategies for subscribe & save products, and using purchase window data.Competitor Targeting for Supplements (00:11:17)Targeting competitor's customers for supplements and the strong DSP fit for supplement brands.Episode Wrap-Up & Actionable Takeaways (00:11:41)Summary of key strategies, actionable steps, and importance of methodical DSP campaign building.DSP Product Fit & Data-Driven Decisions (00:13:37)Discussion on product suitability for DSP, importance of impressions and conversion rates.Layering DSP Strategies Up the Funnel (00:14:37)Methodical approach: start with retargeting, analyze results, and progressively add advanced strategies.Closing & Contact Information (00:15:27)How to contact George Meressa and Clear Ads for DSP services and further advice.Links and Mentions:Amazon Accredited Partners Page: "00:01:48"  Brand Metrics: "00:05:47"  Overlap Reports: "00:08:18"  Prosper Show: "00:08:18"  Nozzle: "00:10:12"  ClearAds: "00:15:53"Transcript:Josh 00:00:00  I am super excited to introduce you all to George Meressa. George has been in digital advertising since 2009, working on a wide range of platforms including Amazon, Google, Bing, LinkedIn and Facebook. Paid advertising. Using these platforms, he has worked with hundreds of advertisers across the world in numerous industries and sectors to maximize their ROAS. His agency, Clear Ads, now focuses purely on Amazon PPC and DSP advertising, helping deliver the best results for his clients. So with that introduction, welcome to the show, George.George 00:00:38  Thank you so much for having me, Josh. It's a pleasure.Josh 00:00:40  What are some of the what's a checklist that you should kind of go through and walk through to vet an agency that you're looking to have, do DSP for you?George 00:00:48  The first thing is don't go with Amazon. Right. But I'm sure they won't mind me saying this. Right. But actually they will. But I'm going to say anyway, Amazon's core strategy is to get you to spend as much money as possible. That's their KPI because that's how they get promoted.George 00:01:02  Right. So the way they treat your account is they go, hey, look at all these amazing impressions that you've got. Isn't that great? And as I said, you're like, hold on one step. Precious isn't really the key thing for us. Like we're trying to get. We're trying to we're trying to grow our business. Not not just increase our reach. So that's the big thing that they go with, especially with the slight uncertainty with attribution at the moment. It could look to to their favor. Right. That's the first thing. Now second, when you do go to an agency, the first step you should take is go onto Amazon's accredited partners page. Right. And check out DSP providers. So Amazon DSP providers just put stuff on Google. Go onto Amazon's page and there's a list of DSP providers. Right. So what you tend to find if you find any company. Right. If they're if they're if they are an official partner with Amazon, they will tend to have a partner badge somewhere which links straight to that page which shows you, hey, their official partner.George 00:01:58  Now, if they're not an official partner, they might be piggybacking off someone else's suit. Right. You don't want to get into that. Because if they're piggybacking off someone else's seat. Right. Let's just say there's some internal issues and they get kicked out of that seat. They no longer have access to your account. Who do you contact? Yeah. Who do? Who do you reach? You don't know. Right. So you want to make sure you've got someone who's got their own first thing. The second thing is, I'm sure every seller that's listening to this, they're savvy. They have a pool. An audience of other savvy sellers. Speak to them, find out who are they using that's doing DSP. That's working really well. Right. Get their first, first, first glance and say, okay, what's your experience been like? and ensure that they're happy with whoever it is. So they're the steps that I would recommend taking when trying to find a DSP agent. I would even go as far as ask them questions about the business.George 00:02:49  What's the purpose of the business? What are you looking to do? How big is it? How long has it been going? Is it? Is it a brand new business that's business. Me starting up for a bit and might not be there tomorrow. Yeah. Is it one that's been there for a while? Is it, you know, you want to you just want to really find out how many DSP, agents you have. How many of them are certified? how many have taken the exams? I would just do your due diligence. Ask those questions before it's too late, and then before you're stuck with someone.Josh 00:03:16  Yeah, I think that is foundation number one for sure. So I hope our listeners follow those best practices because it's true. You make this decision, and it's not like you could just change course after six months or a year. otherwise you're just starting from ground zero all over again. All right. Now let's jump into these strategies. Let's say you have found the right agency to work with.Josh 00:03:41  What's the first strategy you should be implementing with DSP?George 00:03:45  Yeah. So the first strategy is 100% remarketing. You want to you want it. You want to okay. No, n...

Steve and the crew discuss the conclusion of the saga involving a handful of San Francisco Giants pitchers, what they decided to do on their team's Pride Night, the reaction, the victorious conclusion, and why what they did is so needed in today's world. J. Chase Davis joins the show to discuss his new book, "Offensive Christianity," challenging men to put down their resentment and live their lives as God intended. In Hour Two, Idolatry or Not is a hodgepodge of clips the crew reacts to. Pop Culture Tuesday asks whether "Supergirl" is already destined to flop. TODAY'S SPONSORS: MIRACLE MADE SHEETS: https://try.miraclebrand.co/sheets/ksp-v15?utm_source=Podcast_deace&utm_medium=Podcasting&utm_campaign=deace&color=stone FREEDOM PROJECT ACADEMY: https://fpeusa.org/ RAYCON: 20% off! https://rayconglobal.com/pages/steve?utm_source=podcast&utm_medium=influencer&utm_campaign=steve&nb_platform=partner-lp&nb_ppid=podcast&nb_cpid=steve GHOSTBED: https://www.ghostbed.com/pages/steve?utm_medium=influencer&utm_source=podcast&utm_campaign=steve code STEVE Learn more about your ad choices. Visit megaphone.fm/adchoices

Netflix spent eight‑figure money locking up big audio brands like Bill Simmons, Pardon My Take and Barstool‑linked shows for an exclusive video podcast push, but a year in, insider reports say viewership is “low,” none of the series have cracked Nielsen's weekly top‑10 and internal sentiment is that the bet has not moved engagement.

I've spent the last few days buried in my writing vault, and I came out with something special. Over 800,000 words, 141 ideas in one file, and a song I forgot I wrote. Today I'm pulling a handful of those gems off the shelf and dusting them off for you. These are the simple truths I keep coming back to after 20 years. Do what makes your heart sing. Explore. Stay nice. Keep it simple. None of it is complicated, but all of it works. Come find your click with me. Featured Story Years ago, I wanted our listeners to have an anthem. A song you could blast in the morning, stand up, and feel ready to take on your day. So I wrote one. We used it for a dozen years, and people would literally climb up on chairs at our events and shout the words back at me. Then it got old. Podcasting changed. The song sat on the shelf collecting dust. But while digging through the vault this week, I found those jingle lyrics again. And I made a decision. I pulled it down, walked it back into the studio, and rebuilt it for 2026. Important Points Don't wait for what makes your heart sing to pay you. Do it, work your tail off, and make the money come to you. If you're stuck in neutral, don't sit there trying to think your way out. Stand up and take one real step first. When you're trying to figure something out, stop forcing it and just look for the click. You'll know it when it lands. Memorable Quotes I'm saying do what makes your heart sing, work your ass off, and make the money come. To me, there's no difference. Stand up, take a step, repeat. When you move and lean forward, you get something. When you stop, you get nothing. Nobody got out of bed today planning to motivate you. So you might as well get up and do it for yourself today. Scott's Three-Step Approach Start by naming the one thing that makes your heart sing today, even if it feels small. That's your direction. Then stand up and take one real step toward it. Don't sit there overthinking it, just lean forward and move now. Finally, keep moving forward until you feel the click. When it lands, pat yourself on the butt and say, I done good. Chapters 0:02 - Digging through the vault for forgotten gems 2:54 - Why I dusted off and remade my old amp song 4:47 - Do what makes your heart sing, then earn it 5:27 - Get out of neutral by exploring what's next 6:55 - Always be nice until it's time not to be nice 8:24 - Stand up, take a step, and look for the click 9:45 - Why you have to be your own best cheerleader Connect With Me Search for the Daily Boost on YouTube, Apple Podcasts, and Spotify If you enjoy the Daily Boost, you might like Notes From Scott. A few mornings each week, I send a short note with something I've been thinking about or noticing lately. Sometimes those ideas turn into podcast episodes later. You can sign up at https://notesfromscott.com. Email: support@motivationtomove.com Main Website: https://motivationtomove.com YouTube: https://youtube.com/dailyboostpodcast Instagram: https://instagram.com/heyscottsmith Facebook Page: https://facebook.com/motivationtomove Facebook Group: https://dailyboostpodcast.com/facebook Learn more about your ad choices. Visit megaphone.fm/adchoices

Need to get out in front of this. Falling on the sword. Weedin' out the olds. Doug's darling little set. Big trade in the NBA with Giannis to Miami. Cardinals still coming, tra la tra la. Pallante another impressive outing. Oli Marmol audio. Audio of Nolan Arenado talking about on the 2026 Cardinals, Tarps Off, and the energy around the club. The ovation was mid. Doug likes the core. Brewers just keep on winning. Pianists. Quick text audit. A sprinkling of Prod Joe. Friday's lede has already been decided.Jackson's not long for this day. Don't show weakness. There will be no Movie Boi for Toy Story. Grooming the next generation of Movie Boi fans. Podcasting. Keke Palmer. Bald and short is all the rage. Audio of Doug Armstrong talking about inquiring about Brady Tkachuk but St. Louis not being on the list. Armstrong on the possibility of trading up in the draft. Walter finally in the Hockey Hall of Fame. Casa Amor. Walrus Island.Summer 98. McGwire's huge homerun off Billy Wagner. The band-aid blast off LIvan Hernandez. Brandon Moss. Audio of Alec Burleson on MLB Network talking about the impact of the young guys. How did Fernando Salas get anybody out? Don't mess with Dunc.Doug, do you like this or not? Cowboy Papers. Fringe or flair? Larry Nickel on the phone lines to recap wrestling. Doug's still down on the officials in WWE. Top 5 countries.Happy Birthday Chico DeBarge. Where's Johnny? Michigan naming Mike Boynton interim head coach. Schertz has made himself the top mid major coaching options. Could work out in Schertz's favor. More sports AND less sports simultaneously. Short Circuit and Short Circuit 2. Lix wants Fever tickets from Haenchen. Bug Hall. Alfalfa. Getting cleaned out at Chuck-A-Luck. Stan The Caddie.After the Marlins leave town the Cards are gonna be put to the test against the Braves, Cubs, and Brewers. Vegas still doesn't believe in the Cardinals. Big Walt is gonna join us tomorrow. Cardinals playoff chances. Would you be disappointed if they don't make the playoffs?Ed Hermann is here filling in for Brody. Still riding high from the Knicks NBA Championship. Ed's take on the Cardinals so far this season. Home grown talent. Big picture deep dive on the short term future of MLB. Best court room movies.Audio of Bob Nightengale on Foul Territory saying that Sonny Gray wouldn't cost much and would likely love to return to STL. Just throwin' stuff out there and seein' what sticks.Design Aire Heating & Cooling EMOTDAudio of Norwegian footballer Erling Haaland sharing an unexpected take on Norway's matchup against France. Do they have a dead rubber? Too many dead rubbers. Scandanavians are blunt and don't enjoy platitude. U.S. +3300 to win it all. Tim Howard's commentary is moving lines. Would you rather the U.S. win the World Cup or the Cardinals win the World Series?Looks like a beautiful day for some Cardinal baseball. Eduardo Rodriguez. Big week of Tkachuks on TMA this week. Doug's playing horse hooky today.And the winner of the Design Aire Heating & Cooling EMOTD is...See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

(00:00-27:16) Need to get out in front of this. Falling on the sword. Weedin' out the olds. Doug's darling little set. Big trade in the NBA with Giannis to Miami. Cardinals still coming, tra la tra la. Pallante another impressive outing. Oli Marmol audio. Audio of Nolan Arenado talking about on the 2026 Cardinals, Tarps Off, and the energy around the club. The ovation was mid. Doug likes the core. Brewers just keep on winning. Pianists. Quick text audit. A sprinkling of Prod Joe. Friday's lede has already been decided.(27:24-53:21) Jackson's not long for this day. Don't show weakness. There will be no Movie Boi for Toy Story. Grooming the next generation of Movie Boi fans. Podcasting. Keke Palmer. Bald and short is all the rage. Audio of Doug Armstrong talking about inquiring about Brady Tkachuk but St. Louis not being on the list. Armstrong on the possibility of trading up in the draft. Walter finally in the Hockey Hall of Fame. Casa Amor. Walrus Island.(53:31-1:08:42) Summer 98. McGwire's huge homerun off Billy Wagner. The band-aid blast off LIvan Hernandez. Brandon Moss. Audio of Alec Burleson on MLB Network talking about the impact of the young guys. How did Fernando Salas get anybody out? Don't mess with Dunc.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When We Waffle – Episode 8Back into the When We Waffle archive for another episode of conversations, comedy, observations and the occasional detour into territory nobody saw coming.Originally recorded over a decade ago and now released once again for a new generation of wafflers.More archive episodes are on the way, and if enough people fancy it, a brand-new Season 2 could arrive in 2026.Featuring:Terry MynottLaurie PetersKat FoxProduced by Peters-Fox Ltd.© Peters-Fox Ltd. All rights reserved.

In 2020, Emily Mendenhall drove from Washington, DC to Okoboji, Iowa, a town of 800 that swells to 200,000 every summer, and walked into a pandemic that looked nothing like the one dominating national headlines. Inside gas stations and bars, masks marked you as an outsider. In one stop, a man told her family they would not be served if they kept theirs on. Her 6 year old daughter cried, confused. Mendenhall, a medical anthropologist at Georgetown University, did what she always does. She started asking questions. Over months, she interviewed neighbors, former classmates, and local officials, including her own brother in law who helped lead the local COVID response. The result became Unmasked, a case study in how community identity, economics, and politics shaped public health decisions in real time. That work led directly into her latest book, Invisible Illness: A History, from Hysteria to Long COVID, where she tracks a much older problem. Patients with chronic illness, especially women, often fail to meet medicine's demand for proof. Without a clear diagnosis, they lose access to care, insurance coverage, and legitimacy. Mendenhall argues that long COVID did not create this failure. It exposed it.This conversation centers on how healthcare systems reward certainty and punish complexity. Long COVID clinics send patients to 17 specialists without resolution. Insurance structures require diagnoses that many conditions cannot provide. Medical training still struggles to integrate trauma, mental health, and chronic disease into a coherent model of care.Mendenhall brings lived experience into the conversation. After COVID, she dealt with months of fatigue and escalating anxiety that altered her baseline health. She does not claim the label of long COVID, but she understands how quickly the system becomes harder to navigate once symptoms stop fitting clean categories. The stakes are not theoretical. In the United States, access to healthcare, disability benefits, and treatment still depends on whether a condition can be measured, coded, and reimbursed. For millions living with invisible illness, the burden of proof becomes the illness itself.RELATED LINKSEmily MendenhallInvisible Illness: A History, from Hysteria to Long COVIDScience PoliticsGeorgetown UniversityFEEDBACKLike this episode? Rate and review Out of Patients on your favorite podcast platform. For guest suggestions or sponsorship email podcasts@matthewzachary.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and  a contributing columnist to The Charlotte Observer. He joined me to discuss two pieces of legislation in North Carolina. The first is dubbed a "sweeping" election law which isn't really that sweeping. Plus, a new financing tool to help redevelop blighted areas of the state. Also, a HOA in Catawba County highlights the need for reforms at the legislative level.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – Charlotte City Council selected a new mayor to serve the remainder of the incumbent's term after she announced her resignation last month. Vi Lyles, is stepping down just six months into her term. She will be replaced by local attorney Robert Harrington.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – With the selection of Rob Harrington as the new mayor of Charlotte, observers see it as a sign of the strength of the business community over the activist class. Plus, the Charlotte-Mecklenburg School Board holds its first meeting tonight since it suspended the Superintendent pending an investigation into "administrative and operational oversight."Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

Most people are waiting to find their purpose. Adrian Starks says that's exactly why they're stuck. The podcaster, voice narrator, professional speaker, and entrepreneur behind Your Purposeful Life returns to the show to share with Lesley Logan about the real cost of perfectionism, the salmon's lesson on fighting your purpose, and the daily self-reflection practice that quietly rebuilds your direction. This one's for anyone in a rebuild season, ready to stop searching and start moving. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:Why saying "I don't know" is the most underrated leadership move.The three cycles every purposeful life moves through on repeat.What happens when you stop checking in with your own purposeThe two questions Adrian asks instead of just journaling his thoughts.The real difference between nice people and kind people in your life.Episode References/Links:Adrian Starks Website - https://adrianstarks.comYour Purposeful Life Podcast - https://beitpod.com/purposefullifeAdrian Starks on YouTube - https://beitpod.com/adrianyoutubeAdrian Starks LinkedIn - https://www.linkedin.com/feed/?nis=trueAdrian Starks Facebook - https://www.facebook.com/adrian.starksEp 191. with Adrian Starks - https://beitpod.com/ep191The Last Black Unicorn by Tiffany Haddish - https://a.co/d/0iNbLUALAre You My Mother by P.D. Eastman - https://a.co/d/0clbpmbUSubmit your wins or questions - https://beitpod.com/questions If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Adrian Starks 0:00  Your purpose in life is not something you find, it's something that you do, and that is going to change. It's going to evolve with time, and that's okay. Having self-doubt is okay; not knowing everything is okay.Lesley Logan 0:13  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:55  All right, Be It babe. I'm gonna keep this short and sweet, because you've got some gems, some nuggets, some magic coming at you. We have one of the best conversations I had at the beginning of this pod, episode 191. Our guest is Adrian Starks, and he is back, and he is back with so much. It's so fun how a difference of a few years can make when you're living your life and you're following your purpose and reflecting what you can do and what you learn about yourself that you can share with others. So here are so many amazing tips on helping you find your purposeful life. And if you love Adrian, go check out his podcast, Your Purposeful Life. Lesley Logan 1:29  All right, Be It Pod, we have a guest back. I think, honestly, this might be the biggest gap from the first episode to the next episode. So, Adrian Starks, we have a lot to talk about. We, one, probably have to reintroduce you to everybody, and then two, we have to hear what you've been up to, how you're being it till you see it. So, tell everyone who you are and what you're rocking at these days.Adrian Starks 1:48  Well, it is so great to be back, Lesley. Let me tell you. My name is Adrian Starks, of course. I'm a podcaster, voice narrator, speaker, entrepreneur, all the good stuff. But yeah, that's who I am.Lesley Logan 2:01  Are you reading books? Are you a narrator like that? Are commercials what we're doing with it? I mean, a great voice.Adrian Starks 2:06  We're reading books, we're narrating for commercials, we're doing a lot of things.Lesley Logan 2:11  Cool, that's so fun. How did... okay, we have to talk more about that. But first, so we had you on for episode 191, and I was on your pod, and we really had a great time because you had some really great "be it till you see it" moments. And I think maybe we can go back a little bit of the be it till you see it where we left off to here, because maybe I missed it, maybe I didn't get as excited, but I can't believe narrating commercials and stuff like that. That's got to be so fun using this amazing voice you have to do what you're doing. So take us back a little bit, so we can get to the present.Adrian Starks 2:48  Okay, so how did I get into that? Well, that's a good question. I started out as speaking, professional speaking, and then I just started making connections along the way, started auditioning for certain things. I did a lot of things on certain platforms, like reading for children's books, I did some audios for other people's books, and then one thing led to another. The next thing I know, I'm getting offered opportunities to do other things, like narrating, and it's fun for me. I enjoy it, and I love it. So that's where I'm at today, doing that, along with podcasting, along with just being it till you see it.Lesley Logan 3:20  Yeah, how has your podcast changed? It's been like almost 400 episodes since we've talked, so that's like at least two years.Adrian Starks 3:28  Yeah.Lesley Logan 3:30  Because when we start our podcast, we have an intention of what it is, and then we evolve. The podcast has to evolve. What have you kept the same, and what have you realized that as you've changed, you've changed?Adrian Starks 3:44  Wow, the podcast has evolved, and I've changed over time, in a way of not so polished like I was before. Before, I was very astute, and I had to talk about this, talk about that, and make sure all my answers are correct. Now I was like, you know what, there's some things I just don't know, and I'm gonna show certain sides of myself that no one's ever seen. So now people are seeing the comical side of me. I'm into comics, I'm into a lot of fun things, comic cards, comic books, superheroes, of course, reading. But the podcast has evolved in a sense of me now just... I'm not looking for the answer of purpose. I just want to understand what people's perspective of it is, and that has changed.Lesley Logan 4:30  Oh, I understand that. I get that, because it's called Your Purposeful Life. And I love that you're like, "I thought it has to be astute. Everything has to have an answer, because that's what everyone wants." Everyone wants an answer. I have these students in this mentorship program, and they asked a question, and I talked for seven minutes. My fathom is like that's like a monologue, and I was like, "I have fully answered your question, and I want to acknowledge that it doesn't sound like there's an answer in there because you want yes or no."Adrian Starks 5:01  That's the truth.Lesley Logan 5:01  But it's such a lot of questions about our life and the things that we do. There's nuances; there's things that might be too much purpose for you and not enough for someone else. And so it's complicated.Adrian Starks 5:14  It's very complicated. And I go by the philosophy of Socrates. He said that "I know that I know nothing," and that is something that is very courageous to do in this day and time. Yes, we want to be knowledgeable about things. Yes, we want to have things that we give to people that are correct, because, like in your case, when you're teaching people, you want the knowledge to be there for them. But there's a lot of cases where there's just some things we don't know, and that's okay. That's what learning is for, and being able to be a person in your field and be a leader, and say, "You know what, I don't know, but I would like to find that answer out with you, or find some type of solution to what this is." And that's where I feel like we're living now in this day and time; people are looking for solutions, but they're also looking for connection to that solution.Lesley Logan 6:06  Yeah, and I think there's a trust to be built there. There has to be something that there's an alignment. I actually remember when I first became a Pilates instructor, I think I had to know the answer to everything, and I have found that my clients and the students I teach, they might not love when I say, "I don't know. Let me think about it," but also I may never know. The person I studied under has passed, the person he studied under has passed, like there's just going to be some things we don't have an answer to. So I think it's very brave and courageous to be like, "I don't know the answer to that, but this is what I know, and I know enough of this to keep going in this direction." Being a recovering perfectionist and overachiever, I used to really need someone to tell me the right or left turn to take, and I've gotten better at going, "Oh, I'm going to take this left-hand turn, and based on the information I have, it should get me where I'm going, and if it doesn't, we'll get as far as we did, and we'll figure it out."Adrian Starks 7:05  That is the same way with me, too. You and I both share that common theme of being the perfectionist and wanting to have, we call these Type A personalities, they want certain things a certain way, and that's okay. But there are times where you have to just let things flow. I was thinking about this the other day. I had a day where everything seemed to be going against me, and I was trying my best, because I'm very stubborn, to make things go the way that I wanted them to. And the more I did that, I found that there was more resistance, something got delayed, something didn't happen, something fell through, and then I realized that, okay, I'm going against the nature of things. And when we go against the nature of things, when we try to make things perfect when they're not meant to be, that's going to be major resistance, because everything has to flow a certain way.Lesley Logan 7:57  Yeah.Adrian Starks 7:57  I'm all about looking at nature as a way of teaching, and if you look at the salmon, so I'm from the Pacific Northwest, here in Seattle, and the salmon, when they go upstream, that one last journey to lay their eggs then spawn, they go upstream. That's the last thing they do when they get there, is do that, and then they die. Now, the question remains: is it the exhaustion that gets them? Is it just that that was their purpose, like we're going to go back, we're going to give life, and then that's it? Well, there's a number of things going on, but the true essence is that that journey against the flow of the river, that's what exhausts them. So, by the time they get to the top and they do their thing, there is no energy left to go back.Lesley Logan 8:47  Yeah.Adrian Starks 8:47  And when I look at our days and our lives, and when we're going against the grain of what our purposes are, then that creates major resistance. It makes us feel like we're not worth it, makes us feel like we're not perfect. It makes us feel like we're incompetent, and the answer to that is that we're not. We're truly good at where we are. We can always be better, but we don't need to be perfect.Lesley Logan 9:11  Yeah, I interviewed someone about being 1% better every day, and eventually that just is too compounding for me. I've done math, and that's a lot, for the recovering overachiever. 1% better every day, and it's like some days you're gonna be 3% worse, because you made a mistake that you had to go learn and unravel and go back, and that requires... there's just things, it's a lot of pressure. But I do think that as long as your intention is to be a learner and to continue to put out what you feel your creative spirit is, then you're going to make mistakes, but you can recover from them and keep going, and you learn more, you have better muscle strength. Some days when you're having those resistances, you actually just build stronger resilience for what you're going to do, because the closer you get to the thing that you want, you'll have a lot of rejection along the way. People doubting that your idea is a good one, and you need to strengthen your resilience, so you can get to where you want to go. Because when you get there, there's going to still be some doubters; it's going to be even more, because now you're more known for it. And so now there are these people who are like, "Who do you think you are?" And it's like, I think I'm the person who's been working on this for 20 years. Where are you? You just got here.Adrian Starks 10:25  Exactly. That's what people see, they see the outcome, they see just that result. They don't see the build-up to it.Lesley Logan 10:31  Yeah.Adrian Starks 10:31  And it's like when you look at trees when they grow, you don't see the roots that are deep into the ground that have spent years getting its grounding so the tree can go upward and it can balance itself. You only see the blossoming of the tree, and we forget that there's a lot going on in the dark here, a lot that's causing this tree to be the way it is. And I love the fact that you said learning too, because that kind of rang a bell with me when I talk about purposeful living. There's three cycles, and one of them is learning. We have to be constant students of ourselves and our environments, learning what is actually going on in my environment, what am I not getting, what mistakes am I making, what can I improve, and then that learning process will trigger the second step. Once you realize that, that second step is growth.Lesley Logan 11:19  Yeah.Adrian Starks 11:20  We trust what we've learned. Right now, we're beginning to put it into action a little bit. We're starting to apply it, like, "Okay, this didn't work. Let me dial back here. Let me try this now. Let me try something different. Let me try a different road. Let me not go down this road anymore." And then, once you do that enough, that growth, then we move into the third part of the cycle, which is self-expression. That's the complete trust that now you've learned it, you put it into action, and now you know what works and what doesn't work for you. Now you're just going to have some fun with it. Then once you start having fun, the confidence builds up. Okay, now let's learn some more, let's grow some.Lesley Logan 11:58  Yeah.Adrian Starks 11:59  And you just keep doing that over and over through your lifespan here on the planet. And the beautiful thing is, like you were mentioning, you don't have to be perfect doing it, make a mess, and then clean it up as you go.Lesley Logan 12:10  Oh my god, I think the best things... I look at them in my office at the end of the day, and I'm like, "Yeah, we did some great work here." Maybe that's the ADHD that just puts things down instead of putting it away, but at the end of the day I look and go, "Oh yeah, if I thought I didn't do anything today, I was wrong." Clearly, I've been in every place in this room, I've done all these things, and I think that's a sign of a good day. It's interesting. I think another part of that growth process you're talking about is putting yourself around people who are the next step ahead, because if you end up doing all of that, and then you're just surrounded by people who haven't done that, it's really easy to either get a little full of yourself or to stop growing, or think that there's not another level. I've always had some great friends in my career that are about seven to 10 years ahead of me in age or in the profession, and I love it because they are always telling me what their complaints are, and I can go, "Oh, well, I don't have to experience that complaint. That sounds like a terrible thing, that sounds really exhausting." If I just change it now, I feel like I'm a little bit... not skipping ahead, but just having stronger guidance towards where I'm at and what I'm doing. So it's almost like the HOV lane on the freeway. I'm still going to be in a little bit of traffic, but it's a little less, less people.Adrian Starks 13:33  No, I agree with you. I love that, because it's so true. We do need to surround ourselves with people that uplift us, inspire us, and also show us what not to do. We can learn two ways: learn what to do and learn what not to do. A lot of times, learning what not to do is even bigger than learning what to do. It saves you time and energy. And we also have to be careful, too, with people that are around us that may be, not intentionally but unconsciously, pulling us away from that thing that we really want to do for ourselves, for our communities, for society. We get used to just being the person that's like, "Okay, we're good, we have a good time, and we get along." But is this person really, or this group, are they really challenging you to grow? Are they really allowing you to see things that you need to see in order to move forward? And it's hard. It's really hard to think about that consciously, because we get so used to just being in the group, and we can talk a lot about self-reliance, but we need each other.Lesley Logan 14:40  Yeah.Adrian Starks 14:41  You can never ascend alone; I believe that completely. Back in the day when I was doing my professional speaking on stages, I was in Canada, I was speaking, I thought it was all about me. I was like, "Hey, I got the answers, I'm teaching everybody." Then, boom, COVID hit. Humbleness, you know. It was like there was nobody around, because I was just by myself, and I was just doing my thing. I didn't have that group or those people to reassure me to say, "Hey, okay, you need to recalibrate here. We're doing this over here, you might want to take a look at what we're doing." I didn't have that group, and I'm glad that you said that, because there needs to be people that kind of challenge you. But at the same time, when you hit a pocket where it's like, "What do I do? How do I get better?" then you have that group to look to, or that person to look to, as an example.Lesley Logan 15:40  I agree. I think it's really easy, and I see it happening now, because it's almost like we forgot that there was a COVID. My schedule, even though as intentional as I've been, it's been very busy, and people are like, "Oh, when are you coming back?" And I'm like, "Probably not till 2028. I have not accepted any gigs for next year. I've not accepted any gigs." I've got an idea that I need to do, and that's gonna require me to be at home, and I've got another idea that won't happen unless I'm at home, so I gotta do that. And people just look at me like, "What?" And I'm like, "This is how busy I was pre-COVID." And then during COVID, it became very clear who my friends were because we were just at the same places at the same time, and who my friends were because they wanted to talk to me even when we weren't running into each other. So that really helped me go, "Okay, these are the people who care about me, no matter how they benefit, right?" And then these other people, they're not bad people if that's all they want to talk to me, but it's just that it's interesting to note who you want to share things with. But I think we have to realize that there was this beautiful time that helped us reflect on where we were going, and we got this reset, and how we used it hopefully was intentional. And then now we're back at it, and it's so easy to forget what that was. I'm seeing people fall back into the patterns of pre-COVID, and I'm like, I need to have intentional relationships. And speaking back to your podcast, my purpose is something that will probably change, will change as my life goes on, but if I'm not paying attention to it, I'm not gonna realize that; I'm gonna be doing five years ago's purpose.Adrian Starks 17:19  It's true. In the purpose thing, it's not what you find, it's what you do, and it's constantly evolving with you. We talked about in the beginning, you were asking me about what changed and what brought this about; it was just the changing of my purpose. I realized that there were things now that... okay, now I'm interested in this, or now this is moving into this direction because of these external situations that I can't control, so how do I adapt? Thomas Carlyle, he was a Scottish philosopher, and he said that a person without a purpose is like a ship without a rudder. What that means is that when you don't have a rudder in your ship, when something comes around unexpectedly, your ship just starts spinning and it goes off course. But when you have a rudder, meaning you have a purpose, something you're working with, no matter what's happening, you can navigate and be like, "Okay, let's make a little adjustment here. This may not work, but we're still going to go ahead with the plan." The plan is just altered a little bit, and that's what it is to be purposeful. It's just actively knowing that this year was different than three years ago, and so this year, what can we do that matches the frequency and energy and intensity of where we're at right now? And that's what I've come to realize, it's just you don't have to look back and say, "This is where I was, oh poor me." A lot of people felt this way, and I felt this way, like what happened to that spark, what happened to that person that was doing all these things over here? And I have to come to a reality check. Life... shit happens. Things happen, and we can't control them, but we also have the amazing ability as human beings to adapt and adjust.Lesley Logan 18:56  Yeah.Adrian Starks 18:56  We're the only species on the planet that can do that. All the other things of nature and animals, if there's a cliff, they just keep going because they know they got to get on the other side, migration-wise. But when it's us, we're like, "That shit ain't working. This is not working, we'll go over here." That's our ability to do that, and that's why I said the purpose, it's like you can guide it, it doesn't necessarily have to pull you, and that's where we get our true self-creative factors coming from and just making changes that we need to make in our lives.Lesley Logan 19:30  Yeah, so I want to go back to because you know what your podcast has become now. Brad and I have been making changes to our pod, and we were on our vacation in Europe, and we're listening to a podcast, and it started with like... I say we're gonna stop playing the music before the ads. Why are we doing that? Because if we want it to sound really produced, we have great producers, they're listening to this, you guys are amazing, love you, but they're great producers with or without that. And all these other podcasts I listen to, they don't have the music going into it, they just go into an ad. And that's kind of annoying, but you know what? How the podcast gets paid is for ads, so sorry, that's how it's paid for. These things cost a lot of money to do, so we're doing that. And it's like, "Well, what else?" And I'm like, "You know, I'm actually bored of this. I'm actually tired of that." And then you're like, "Oh my god, but my listeners are so used to it, people don't like change." But also it's like, "But this is my podcast, and I have to like doing it." So, what are some changes you've made, or decisions you've done? And then, did you think about how did you... did you tell the listeners, or you just did it? How did you do it?Adrian Starks 20:32  I have to say, to be honest and fully transparent, I did not tell my listeners I was going to take a hiatus off. I just did it. And what's interesting is that listeners... they begin to listen more because they missed that space. There's this saying that people don't miss you until you're gone.Lesley Logan 20:53  Yeah.Adrian Starks 20:54  When people don't hear from you, they get very curious. I always say this to people, I say, "I'm incubating." They're like... "I'm cooking up some stuff here, I'm working on some other things that I'm just incubating right now, but there's still things you can listen to." And I think that it would be nice to tell our listeners that, "Hey, I'm going to go on a five-month hiatus here, or six months, or seven months." But in all honesty, I don't think that would be... for me, that wouldn't be a good idea, because then they just stop listening. They'll just start moving on to something.Lesley Logan 21:23  Yeah because they know, "Okay, they'll be back in six months."Adrian Starks 21:25  So they're like, "Well, he's not gonna release anything new, so we're just gonna move on to the next person." And some people will do that, but I think that at the end of the day, we're human. If we're taking off and we're gone, we're gone. And when we come back, then we can explain, like, "Hey, I was gone for a minute. This is what's been going on." People want the real these days, and they want to know what is going on in your life.Lesley Logan 21:48  Yeah.Adrian Starks 21:49  Like I remember when professional speaking was so polished, everyone was on stage, they had suits and ties on, and I'll never forget I started out with a suit and tie. For some people, they can feel good; that makes them feel great. But I was like, "This is not me, I can't be this person." So I stopped wearing the suit and tie, I started being myself, wearing casual clothes. Then the podcasting industry kicked off, it boomed. It started back in 2018 is when it really began to take off, and at the podcasting stage, I was beginning to do the same thing: well-polished, all this stuff, and then I realized, no, not me. And the podcast over time has changed, it's evolved. You will see different perspectives of myself. There was one person asking me, "Do you think you should take down the episodes from the very beginning, because it's so not in alignment with what you're doing now?" And I said, "Absolutely not." I said, "This shows transparency, that I started with this idea, now we're moving on to these things, and it just shows the purpose, how it's constantly changing." And that's where we're at. But yeah, back to your question, I kind of went on a tangent there, but back to your question about whether you tell people or not: I think no. I think we do what comes natural, and yeah. In this day and time, everyone wants attention. I've noticed this on social media, I'm gonna have to say it, I'm gonna have to bring it up here, it's been on my mind a lot, everybody wants attention, everybody's doing podcasting right now. Lesley, you've been around for quite some time, you're a veteran in podcasting, but the people now... everybody, birds, cats, dogs, they all have podcasts now.Lesley Logan 23:26  I know everybody wants.Adrian Starks 23:27  To be on a podcast, and you know what? It's saturated the market. We're competing with people who don't really have a passion for what they do; they're just getting people on their show to talk to. I know some people will disagree with that, and that's okay, but this is my perspective because I've seen it. When we feel a certain way, like something doesn't resonate with us, it's okay to pull away. That shows we truly are in our essence. We're not doing this to impress, and we're not doing this hoping you stay with me and follow me. If you connect with me energetically and you really like what I do, then you'll go with the flow. I understand it's a business for us too, and we have to continue to do the things that bring business, but at the same time, it is what it is. You just have to know that if you're feeling a certain way, either do it or don't do it. I have this thing I do: if I'm not feeling an episode, I'm not going to get on a mic. I'm not going to talk if I'm having a shitty day, sorry for my language here, but if I'm having one of those days where I've encountered someone or done something in business and it's just not sitting right with me, then I'm not going to get on the mic. At that point, that energy is going to come across, my head will be somewhere else, and I'm not truly present. So, I think it's great for us to be able to take time off and just step away for a bit.Lesley Logan 24:49  I appreciate you saying that. There's this one podcast that Brad listened to, and the guy was like, "I'm taking off three months. Here's why I'm doing that, and here's what's going on." He was very honest. He said, "I'm having some burnout, I feel like I'm overworking, and I want to put some new systems in place." Then he said, "And here are the things I created for you." And I thought, Oh my god, why would you do that? You are tired. It was very thoughtful, but that was just extra work just to get to the finish line. And this other podcast I listened to, I realized, like, a couple, because he's a Friday podcast, it's True Crime of the Week, and so obviously it's very topical, it's very like time sensitive, and like after a couple weeks I was like, oh, that's interesting, I haven't heard from him in a bit, right, and then it kind of just went on, and the other day, two weeks ago, he came back, and I was like, oh, they're The True Crime of the Week, right, I was so excited to see it in my lineup, so I like hit it, and he goes, yeah, it was supposed to take a two week hiatus, and I took four months, and I apologize, it's been a while, but I really.. this is what I didn't know. There's a lot going on that just.. it felt like I didn't feel like I could talk about true crime with all the heaviness that's going on, and I didn't have the words to say what I was feeling, and so I just took time for myself, and I was like, you know what, I actually hold nothing against him, because I actually found that to be even more honest. It was like I needed time off, because I'm a big fan of, like, I'm not going to share anything with the world unless I fully processed it, because then, and I learned this from Tiffany Haddish, from her book, The Last Black Unicorn, she's like, if you have fully processed it, then no matter what people say, it's just going to bounce right off of you, right, but if you haven't fully processed it and you shared it, you're gonna take whatever they're saying personally, or you're gonna be offended by it, or you're gonna get frustrated, or you're gonna feel like you defend yourself again. And so I'm often late to some of the topics that are online, because it takes me a little bit to go, well, how do I feel? Does that bother me? Why does it bother me? What's going on? And then when I've processed it, then I'll, then I'll share it, and I find, like, I think it's better to be human, and social media is a problem. Podcasting, oh my god, there's so many. I'm proud to say this podcast in the top 1% of all podcasts in the world, even with all the crap that's out there. But, like, I find that sometimes I'm like, oh, I should have more followers or more likes on the posts that I have based on my career, but I won't do the click bait stuff. I refuse to do these three exercises, help you trim your waist. It's like, no, if you're perimenopausal, good fucking luck, and your hormones.. like, I'm sorry, there isn't, you know? My girlfriend was like, "Just say these three, and then, and then get them to click and go sorry, there is none. Go talk to your doctor." I'm like, that is just going to get people mad, like that would piss me off. I felt lied to, so it's not my style. So, I think, you have to stay true to yourself, and sometimes that means just honoring the pause. But also, Adrian, I feel like that requires self-reflection. So, what are you doing? Because it feels like you're quite knowledgeable about yourself. What do you do to make sure you're checking in with yourself? Do you journal? What do you do?Adrian Starks 27:41  So, I would say that the first thing I do is I ask myself questions. I know that a lot of people talk about journaling, and that's part of it, but in all honesty, I just ask myself, what's going on? You just gotta sit down somewhere and just say, okay, what's going on? What am I not happy about? What do I want? That's the big thing. What do I want? And then you start thinking in your head, and then thoughts start rolling. And as those thoughts start rolling, write some of them out or record them. Either way, document them somewhere. Then I ask myself, what do I want to do? Not like what do I want to do in five years, because that's just too much processing in a time where you're just likeLesley Logan 28:23  I agree. Just here to harm me, but I do know what I have told my team is I want to be retired in 10, but what I want to do in five is like a whole different story.Adrian Starks 28:34  It is, and we put time frames on ourselves, or we put this limit of like, I got to be here in five years, it's a good marker to get you going, but it's not necessarily something you need to be focused on, like that's what you, that's how it's going to end up, like it could be a number of things that happens between that point that brings that goal about, but like I said, there's, and I have to be careful the word goal, because the goal I feel is very saturated too, and I use it in a different term, I use goal as this, g o a l, get out and live, do something. Yeah, I use that as that's what I use for it. It just teaches me that when I said something, it forces me to get outside of my box and start living a little bit. Scare yourself a little bit. Say I'm gonna go over here, I'm gonna fly over here, I'm gonna spend time over here, or I'm gonna do this, do something that's just out of your comfort zone to get you out of that rut. And then that's what I do. So, once I'm out of the rut, then I'm like, okay, now let's sit down and let's look at creating a plan. But the first thing is, you got to get yourself out of the rut, you got to do something just to move, move your body, so to speak, right? You tell your clients this, move your body, you got to move, move, move your thoughts out of this head, and to put it somewhere else, but I do that, so I do a lot of self-reflection of asking myself, what do I want, what's going on, and then I also remind myself of what I've been doing. You've got to give yourself a pat on the back, because whatever you've been doing, it's been working.Lesley Logan 29:58  Yeah.Adrian Starks 29:59  And a lot of times we have high expectations for ourselves because we live in a world of comparisons, and it's very easy to do that now. Because when you go online, it's not just people who are very successful out there. You can see your friends, your family, and you're like, "Oh, hey, they flew over here and went to the Bahamas. I'm stuck here in this area over here, I can't even do this." And then you start down-talking yourself.Lesley Logan 30:25  Yeah.Adrian Starks 30:26  This happens with people in relationships and business and social environments, and so I think be careful with comparisons.Lesley Logan 30:32  Yeah.Adrian Starks 30:33  So I make sure I don't do that. That's why I get away from social media sometimes. I'll spend maybe a few days detoxing. I won't even look at social media, and then I'll just kind of sit in the dark a little bit, so to speak, away from technology, and just ask myself questions. I do reading a lot. Reading is a big part of my life. You mentioned a book before, and I love reading books. I don't necessarily read the whole book. I do what I call check-ins, so I will find something in the book that resonates with me, and then I will reflect on thatLesley Logan 31:07  Yeah.Adrian Starks 31:08  Along with my other things.Lesley Logan 31:09  Yeah, I like the talking to yourself, because journaling for me is really great, but it's really easy for it to become a to-do list. Like I could be, "Oh, don't forget that." But if I am out walking my dog, I mean, maybe it's because I have ADHD and I'm an Aquarius, so I live in my head, but I have these interesting thoughts pop in and I'm like, where's that coming from? Why am I thinking that? What have I been doing? And I love the pat yourself on the back with what you did do, because I do think most people, the reason they get into comparison is because they've forgotten what they did do. It's why this podcast has a Friday episode where people have to share their wins, because I really think people need to realize there's a lot of wins. And we had someone in one of our groups who was like, she had her best friend's mom die three months ago, and her best friend died two weeks ago, and she's like, "How do I still work on my goals during this time?" And I'm like, you don't. You're going through something. Loss is real, and we all grieve very differently. And maybe someone can work on their goals because they're not tackling the grief right now, it's not hitting them, and it hits them in five years. I don't know, there's different things, but I can't sit here with the life experience I've had and the business coaching I've done and go, "Yeah, just do one thing a day." No. Did you shower and sleep today? That's great. Did you actually eat some food? Are your kids still alive? You're nailing it, like you're going through something. I think people aren't realizing that the Bahamas trips are not the win. The win is, especially when you're in something, the win is that you got up and you tried again today, you know? And I think reflecting on that is really important. I do think asking yourself what I want, that is, because I often think people ask themselves that five years ago but forgot to ask themselves four and three and two and today. And so they forget why they're doing what they're doing, because that's not what they want anymore, but they never checked in.Adrian Starks 33:03  They never checked in. And here's the catch: the answer won't come to you right away, and it's not supposed to. You're asking something deeper inside yourself that hasn't been listened to with all the noise. So, once you put that there and you say, "What do I want?" then overnight, who knows? You may wake up in the morning and you've got an idea about something, so that's coming from that deep part of you. And there was a Howard Thurman, he was the mentor to Dr. Martin Luther King Jr. and he said that the greatest and the longest and hardest journey ever is a journey inward. And we avoid that journey because we don't think there's anything there. The answer is inside of us. We just don't take out time to really probe and ask ourselves that question. We're very good about asking other people questions, but we don't want to ask ourselves questions, and that's something that has evolved with me. It's like, okay, you're good at asking questions and interviewing, but what about you? What's behind that skin of yours? What's going on? What's going on, dude? What are we doing today? You want to start checking in and being like, okay, what's really the problem here? You got irritated with this person, they didn't do anything to you. Then you got to pull yourself aside and say, okay, what's happening?Lesley Logan 34:16  Yeah.Adrian Starks 34:17  Why am I upset? And that's that self-reflection of like, okay, you're upset because there's a number of things that you're ignoring that you're putting to the side, and you're feeling like people don't see you because you don't see yourself.Lesley Logan 34:30  Yeah.Adrian Starks 34:30  So therefore you're putting that on other people, and that's where we have to be very careful with ourselves and just be patient and be kind to ourselves more often, because that was a problem I had. I held myself to very high standards, that I had to do this, I had to be this way, I had to be well-polished. That's why now you hear some curse words coming off of me, because I'm just being natural.Lesley Logan 34:54  Yeah.Adrian Starks 34:54  I mean, I can go off and say all these astute, know all these great words, and make myself look very articulate, blah blah blah blah, but at the end of the day, it's like, how am I showing up right now? That's the truth, and that's what people need to hear. So, I would say, yeah, talk to yourself, ask yourself questions, and be careful with who you ask information from.Lesley Logan 35:20  Yes.Adrian Starks 35:21  Because that's what gets you in trouble. And a lot of times with people working in environments where they may not be around the people that they choose to be around, I want to get to these people too, because a lot of people out there, they're working in environments they don't really want to be in, but they have an objective to get the hell out of there. But in the meantime, you're with people, let's just say the work world, seven, eight hours a day, and then you're dealing with those people, and then you're trying to get out of that environment. Well, you have to be careful what you listen to, how you conversate with them, and for goodness' sake, don't ask them for advice if they're not doing what you're doing, or if they haven't dove into what you're learning. Do not ask them, please, no, don't confide in them. I don't care how nice they are. There's this thing too that came up about nice versus kind.Lesley Logan 36:09  Yeah.Adrian Starks 36:10  And people get in trouble with this. It's like, okay, they're a nice person, great, but do they have good intentions towards you? And most likely, it's probably not.Lesley Logan 36:18  Yeah.Adrian Starks 36:19  A kind person, they just want to do good, they don't need nothing from you, right? So, a lot of people get mixed up in that, so be careful. I would say to people, when you're in that moment where you're vulnerable, the vulnerable state, guard that.Lesley Logan 36:32  Yeah.Adrian Starks 36:32  Be careful, be careful, be careful. And one more thing about the grieving that you mentioned: I lost my father a few years ago, and I'm still grieving because he had such a powerful presence in my life. So, grieving is not something we get over. We're supposed to learn to live with it. And I've cried multiple times, and every now and then, sometimes I catch myself, I'll just tear up, but you know what? I let it flow, because that's how he impacted me.Lesley Logan 36:59  Yeah.Adrian Starks 37:00  And for the person that you just mentioned, I would advise for them not to ignore that. If you have a moment and you're with somebody, tell somebody, "Hey, you know what? I'm having a moment right now. I need to step away." It's okay to tell people that.Lesley Logan 37:15  It's actually kind. It's kind because you're being super... you're actually being real authentic. You're feeling your feel, and you're letting people in like, "Hold on, I know we're supposed to have coffee right now, I just need to have a moment." And you can however you want to have that moment, go into your car, take the extra time, whatever that is. But I do think people think that they have to get over a loss like that, and the grief coaches that I've interviewed on this podcast, what I have really understood is that you don't. That's why grief is so hard. Your brain has to learn new rhythms and new patterns because that person's not there, and that person was part of a blanket that you've woven of your life, and so you're expecting that person where they repeat, and they're not. So you have to weave a new pattern for your brain. It takes time.Adrian Starks 38:00  It so takes time, and that's all we've got. At the end of the day, we only have time. And time doesn't go backwards, it doesn't go forward, it's just right there. And when we're grieving something, or it could be not just someone in our family, could be anything, could be a loss of an opportunity, that's a grieving thing. It could be a loss of a business or something. I mean, it could be anything. We have to just be mindful that we're human, and don't blame ourselves and don't beat ourselves up internally about it. We have to just know that this is something that's happened. Now, what can I do that can move me forward? And sometimes it's just going to take time. Patience is what we have to have.Lesley Logan 38:43  Yeah, also people don't realize that you could be excited about the next step, and there's still grief for what you left behind, you know? Like, I was so excited to move to Las Vegas, I still grieve that I closed a studio to do it, and I was very proud of that work, and I wasn't really actually ready to close that studio, but this is really exciting. So, something can be exciting, and there's still a loss that's there that you have to go, "Oh, what about that am I bummed about? Where..." You have to let those feelings happen. And I think that the more people actually self-reflect, the more they're going to find purpose in their life, they're going to figure it out. I find like people are looking to others to figure out their purposes, and I want to go back to your advice thing, because I really think people have to hear this 17,000 times. And I love that you brought up like you can have that job that pays the bills, but don't ask those people for advice. That might even be family too. I love mine, they listen to this pod, and sometimes I'll tell you personally, I'm not asking them for advice. They're not entrepreneurs, their face is not the business. If they say the wrong thing, they don't have people who will be disappointed, like hundreds of people, you know. So, they're not the best people for advice. Could I tell them things? Of course, that's different, telling people something, sharing your life with them is very different than asking them what to do. And so you really might need to take some time to write down who would be the best people in my life to ask advice from. If you don't have those people, like when I was first starting out, I didn't have money or mentors, I had to go, okay, I've listened to podcasts starting like 2012, 2013, I'm like, "This person makes a lot of sense. This is the person I'm going to infer advice from," and I would search their pods to find the thing that I thought might be an answer to my question. Sometimes it's that. Sometimes you don't even know the person you're asking advice from, but be intentional about that. I agree.Adrian Starks 40:33  Yeah, being intentional and just knowing that you're going to vibe with people a certain way. There are some people out there in the industry when I first started that I liked, and some that I didn't really vibe with. Didn't mean that there was anything against them, it's just that everyone's different. So, advice I would also give is that don't look at someone for their popularity, look for how they make you feel.Lesley Logan 40:55  Beautiful.Adrian Starks 40:56  Don't look at someone and say, "Oh, they've got millions of comments, they've got millions of likes. Oh, they must know a lot. Let me listen to them." No, nope, nope, nope, nope. That's something that's going to get your attention; it's designed that way.Lesley Logan 41:09  Yeah.Adrian Starks 41:10  How do they make you feel?Lesley Logan 41:12  Yeah.Adrian Starks 41:13  No, how do they make you feel? How do they sound when you listen to them? Could you listen to them all day? Could you listen to them in your times of need? How do they make you feel? That's the important thing of connection that we're missing today. We're so quick to look at the external, like, what has this person accomplished? Cool, then they're credible. Awesome, I'll follow. Awesome, I'll subscribe. Awesome, I'll comment.Lesley Logan 41:35  Yeah.Adrian Starks 41:35  They have a person over here, they may have a lot less, but they got a lot more to offer, and you're passing that up because you're just looking at numbers here. It's like I would encourage people that now is the time for us to find guidance that aligns with our purpose of being. And everyone, there's over how many people are on the planet right now? Lesley Logan 41:57  It's like 8 billion.Adrian Starks 41:58  8 billion people on a planet. I heard this stat one time. Out of 8 billion people, no matter what you do in life, 5% of people are not going to like you, they're not going to vibe with you, you're not going to connect with them. 5%. So, my math may be really off, I'm not going to even say it, but it's in the millions.Lesley Logan 42:20  Yeah.Adrian Starks 42:20  That you're gonna have a disconnect with people, no matter what you do. You could be well-polished, have everything together, and someone's gonna come around and be like, "Ah, they're phony." They're gonna talk some shit about you, because they just don't connect with you. They have no idea.Lesley Logan 42:35  Yeah.Adrian Starks 42:36  About your background, your pedigree, what you've done. They just want to.Lesley Logan 42:40  We all do it. We all do it, like you see something on your Instagram out of social, and you're like, just the first second, don't like it. Moving on.Adrian Starks 42:51  You move on. You're like, "Hey, I'm not interested in it. What is this? This is silly."Lesley Logan 42:57  Yeah.Adrian Starks 42:57  And that's part of us. We just have a natural sense of either we connect or we don't connect with certain things, and I think that in this time we're living in now, people are very overstimulated.Lesley Logan 43:07  Yes.Adrian Starks 43:08  There's so much information, there's so many solutions, there's so many offers, and we don't know where to look. It reminds you of like when you're sitting down and you have that night where it's a movie night, right? And you're just like, "Let me watch a movie, let me watch a TV show." And all of a sudden you got all these options, applications, and you're going from this application to this application, this application. Before you know it, it's like 30, 40 minutes later, and then you just give up and say, "You know what, damn it, just pick something, pick anything," because you're tired of looking.Lesley Logan 43:41  Yeah.Adrian Starks 43:41  And that's what's happening with us. We're just picking anything now we think is going to entertain us or bring us some type of joy.Lesley Logan 43:48  Yeah, because we can't handle being bored. Adrian, I could talk to you literally for more hours, but we do have to wrap this up. So we're gonna take a brief break, and then we're gonna find where people can find you, follow you, listen to your voice for many, many hours, and your Be It Action Items. Lesley Logan 43:59  All right, Adrian, where do you hang out? Where can they listen to your podcast?Adrian Starks 44:06  Okay, so you can listen to my podcast anywhere, pretty much. It's called Your Purposeful Life with Adrian Starks. And go to my website, adrianstarks.com. You can listen to the podcast from there. You can go to my YouTube channel, which has the videos. You can also listen to some audio, I have affirmations that I've been doing lately as well.Lesley Logan 44:25  Oh my god, do you have, if you don't, you should have a Patreon for affirmations because if people are paying for you to be a narrator, can you imagine every day you read me an affirmation or a mantra? I love that.Adrian Starks 44:39  I can do that, Lesley. Yes. They could go to adrianstarks.com. I just want to keep it simple for people, go to adrianstarks.com, all my social media handles are there, and you can just go wherever you choose and just be inspired and listen. And if you can, yeah, definitely subscribe to the podcast, it always helps. Share it whenever you can, but more importantly, just know this: that your purpose in life is not something you find, it's something that you do, and that is going to change, is going to evolve with time, and that's okay. Having self-doubt is okay, not knowing everything is okay. And now we live in a time where you're never too old, don't put an age on anything to start something new, or to pick up where you left off with something.Lesley Logan 45:27  Oh my god, those are Be It Action Items if I ever heard any. Like, you just led right in, and I'm obsessed with all of them. Great. Adrian Starks, I'm so happy we did this. We'll have to do this again. You'll have to be a person who keeps going back on, because you just have so much great wisdom. You guys, share this with a friend who needs to hear it. Share with a friend who's stuck on like, "What's my purpose?" They need to hear this, because it's like that Dr. Seuss book, like, Are You My Mother? You know, it's like that's not how you find it. It's got to be some self-reflection. So, thank you. We'll do this again, and until next time, my loves, Be It Till You See It.Lesley Logan 46:03  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 46:45  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 46:50  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 46:55  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 47:02  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 47:05  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Is video actually necessary for podcasting in 2026? In today's episode, I'm sharing my answer to that question, and it might surprise you. Because simply turning on a camera isn't a growth strategy. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you'll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Video isn't the strategy, it's the format (1:11)Podcasting and YouTubing are not the same thing (2:15)The rise of video podcasting (4:22)The real cost of video (5:10)If you're going to do YouTube, consider Shorts (8:38)You don't need full video production to benefit from video (9:33)Is video necessary for podcasting in 2026? (11:42)Defining a podcast (12:37)Permission to podcast your way (14:47)Mentioned in this Episode:What Is a Podcast? Podcast Industry Taskforce Forms to Determine Definition and More: hollywoodreporter.com/business/digital/podcast-industry-taskforce-formsConnect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.comPodcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authorioty building, and client conversion. Come join us for this 8 week program starting in just a few weeks. Don't forget: applications close on June 10th!Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.

Setting your podcast up to stand out in a crowded field and attract new listeners can be challenging. There's one change you can make that's incredibly powerful. Tune into this episode to learn how this underutilized podcasting growth strategy can help your show, plus my formula for implementing it!Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

In this episode of Make Your Message a Movement, host Tiffany Neuman sits down with Hailey Rowe, a marketing and sales strategist known as the "Mary Poppins of business resources." Together, they dismantle the pressure of "post and pray" marketing and explore how to build a thriving business while remaining "social media optional."Hailey shares her philosophy on using social platforms as direct networking tools rather than algorithm-driven content machines. The conversation dives deep into the strategic use of LinkedIn for finding partners and clients, the art of permission-based outreach, and how podcasting serves as a high-credibility, evergreen asset for long-term growth.Key TakeawaysThe "Social Media Optional" Mindset: Social media should be viewed as a tool for connection, not a mandatory daily chore. Shift your focus from chasing likes and engagement to building direct relationships with potential partners and clients.The Power of "Invisible Viewers": Don't be discouraged by low engagement or a lack of comments. Many of the most qualified leads are "silent followers" who watch your content and build trust over time without ever hitting the "like" button.LinkedIn as a Networking Powerhouse: Treat LinkedIn as a professional networking event rather than a social platform. Use the job title and location filters to find:Potential collaboration partners.Ideal clients in specific industries.Corporate speaking opportunities.Podcast hosts for guesting opportunities.Non-Salesy Outreach: Avoid the "long, salesy DM." Instead, use short, permission-based messages. Lead with curiosity, ask what topics are helpful to them, or offer to be a "connector" to build rapport before presenting an offer.Profitable Collaborations: You don't need a massive email list to start partnering. Look for businesses that complement yours (same values, different service) and propose creative exchanges like podcast guesting, social media shout-outs, or sharing lead magnets.Podcasting as an Evergreen Asset: Unlike social media posts that disappear in hours, podcast episodes have a long shelf life. They build deep credibility, allow for content repurposing, and can generate leads years after the original air date.Mentioned ResourcesHailey RoweHailey's Podcast: Health Coach NationAbout the HostTiffany Neuman is a brand strategist and the host of the Make Your Message a Movement podcast. She specializes in helping experts and leaders transition out of the "content hamster wheel" and into a position of compounding authority through original intellectual property and human-centric brand operating systems.Rate, Review, and Follow on Your Favorite Platform! If you loved this episode, leave us a review. And always make sure you're following the podcast so you never miss an episode. Follow now!

Technology · Tony Doe

This episode is presented by Create A Video – After a $12 million renovation of the Reflecting Pool in Washington, DC, algae has overtaken the landmark with President Trump claiming vandals are to blame for the blooms as well as damaging the newly-installed blue liner. Plus, a Milwaukee leftist judge loses her appeal and is looking at prison time while the leftist DA in Philadelphia gets smacked down by the Pennsylvania Supreme Court.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – AP Dillon is a reporter for the North State Journal. Read her reporting at NSJonline.com. She publishes a Substack.com newsletter called More To The Story. She joined me to discuss two pieces of proposed legislation in the North Carolina General Assembly. One - called "Make E-Verify Great Again" - would change the requirements for businesses to screen for illegal aliens during hiring. The other would mandate social media platforms implement protections for kids under the age of 16 who are exposed to their addictive apps. Also, as Governor, Roy Cooper hosted an imam with ties to Hamas.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – US Vice President JD Vance met this weekend with Iran, Qatar, and Pakistan to negotiate a final deal as called for in last week's Memoranudm of Understanding. And today, the US Treasury lifted sanctions on Iran's oil, allowing the Islamic terrorist state to sell its stocks on the markets for the first time in decades.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

Back for another round on the Ecomm Breakthrough Podcast is Michelle Barnum Smith, the founder of Social Sellers and one of the most trusted voices in the TikTok Shop space.Michelle Barnum Smith is an award-winning marketing strategist with 25+ years of expertise. A recognized Amazon and TikTok Shop expert, she's launched 100+ brands and trained 1,000+ sellers worldwide. Featured in Forbes, Business Insider, and CNBC, Michelle is a Top Performing TikTok Shop Partner leading the charge in social commerce success.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges and opportunities of selling on TikTok Shop.Statistics on brand success rates and affiliate performance on TikTok Shop.The overwhelming amount of information and support challenges for new sellers.The shift in TikTok Shop's ecosystem and the need for brands to adapt their strategies.Differences between selling on TikTok Shop and Amazon, including content strategy.Importance of creating engaging top-of-funnel content that aligns with TikTok's algorithm.The necessity of understanding TikTok user behavior and motivations for effective marketing.The role of creator relationships and personalized engagement in driving sales.The significance of brand storytelling and emotional connection with the audience.The need for a long-term commitment and investment in brand-building on TikTok Shop.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with TikTok Shop expert Michelle Barnum Smith about the challenges and opportunities of selling on TikTok Shop. Michelle highlights that only 1 in 30 brands survive the cold start phase, emphasizing that Amazon seller tactics don't translate to TikTok. She stresses the importance of top-of-funnel content creation, genuine creator relationships, and a long-term brand-building mindset. Success requires understanding TikTok as an entertainment platform first, investing in content testing, and committing fully rather than treating it as a casual sales channel.Here are the 3 action items that Josh identified from this episode:Go All-In on Content Testing (Not Creators) Treat TikTok like a performance ad platform—produce and test content at scale. Focus on brand-owned, top-of-funnel videos (entertaining, educational, non-salesy) and iterate based on engagement metrics, not just sales.Build a Multi-Account Content Engine Use multiple TikTok accounts (main + secondary) to test different angles, including bold or experimental content. Leverage authority figures or AI avatars to increase trust and scale content production without risking your core brand.Shift from Demand Capture to Demand Creation Unlike Amazon, success on TikTok requires creating demand from scratch. Invest in storytelling, consistent content, and community-building—expect a long runway (months to a year) before meaningful profitability.Timestamps:00:00:00 The TikTok Affiliate LandscapeOnly 20,000 of over 2 million TikTok Shop affiliates generate more than $5,000 a month in GMV.00:01:04 Introduction to Michelle Barnum SmithHost Josh Hadley introduces guest Michelle Barnum Smith, an award-winning marketing strategist and expert in TikTok Shop.00:01:42 The Ever-Changing World of TikTokMichelle emphasizes that TikTok's rules are constantly moving, requiring continuous adaptation and collaboration to succeed in marketing.00:02:32 The Biggest Challenge for BrandsJosh asks about the primary obstacles brand owners face on TikTok Shop and what separates success from failure.00:03:26 Why Most Brands FailOnly 1 in 30 brands succeed due to overwhelming, unhelpful information and a lack of real expertise from TikTok corporate.00:05:25 The Creator Saturation ProblemWith over 2 million affiliates, top creators are inundated with requests, making the old playbook of creator outreach ineffective.00:07:04 The Future of TikTok ShopJosh asks for Michelle's prediction on the platform's future, considering its new US ownership and changing algorithm priorities.00:07:23 Understanding the Algorithm's MotivationMichelle explains the algorithm is shifting back towards user entertainment and discovery, rather than just pushing shoppable content.00:11:07 Why Sellers Must Be UsersSellers need to use TikTok to understand the platform's culture and algorithm, just as they would on Amazon.00:12:52 Going "All In" on TikTokBrands must be fully committed, treating TikTok as demand generation and being prepared to lose money for a year.00:14:51 Why Amazon Sellers StruggleMichelle argues Amazon sellers are spoiled by high-intent traffic and often lack the mindset for TikTok's demand generation model.00:15:51 The New Playbook for SuccessJosh asks for the new playbook, covering the three types of content: creator, branded, and AI-generated content.00:17:41 It's About Content, Not CreatorsSuccess now depends on a strong content strategy that aligns with the algorithm, similar to running modern Meta ads.00:22:41 Owning Your Top-of-Funnel ContentBrands must create their own top-of-funnel content focused on entertainment, education, and controversy to build brand awareness.00:24:57 A Tactical Breakdown for BrandsJosh asks for tangible tactics on how to create top-of-funnel content without hiring a large team.00:25:29 Where Creators Fit in the FunnelMichelle clarifies that creators are for middle and bottom-of-funnel content, while the brand must own the top.00:30:42 How to Research Content IdeasMichelle demonstrates how to research top-of-funnel content by searching relevant hashtags and analyzing what the algorithm favors.00:34:05 Using Marketing Accounts for TestingBrands can use up to four additional marketing accounts to test different content angles without risking their main brand's image.00:42:26 Top-of-Funnel KPIsThe key metrics for top-of-funnel content are what the algorithm values: view time, completion rate, comments, and shares.00:45:45 Actionable TakeawaysJosh summarizes the episode's three key takeaways: mindset shift, building creator relationships, and defining your brand's story.00:51:28 Lightning Round: Influential BookMichelle recommends "The E-Myth" for its lessons on building systems and working on the business, not just in it.00:52:16 Lightning Round: Favorite AI ToolMichelle recommends Higgsfield for its ability to test and compare different generative AI platforms for content creation.00:53:15 Lightning Round: Who to FollowMichelle advises getting outside e-commerce echo chambers and listening to experts in other areas, like Meta advertising.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"TikTok Shop": "00:00:00""Meta Ads": "00:20:56""GMV Max": "00:27:29""

Authority is not just about being consistent. It is about serving your audience in a unique and impactful way. It's creating a movement. Your podcast can be a platform that truly launches you into the space of sought-after authority. In this episode of Influential Voices of Authority Podcast, Erik K. Johnson sits down with Jedlie, creator of the acclaimed "Reading With Your Kids" podcast. Together they dive into building real credibility, cultivating trust, and leveraging your podcast not just as more content... but as the engine for your entire business.   Important Links: Jedlie's website: https://readingwithyourkids.com Jedlie on Instagram: @ReadingWithYourKids Jedlie on X: JedlieMagic Jedlie on Facebook: https://facebook.com/ReadingWithYourKids   Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Click subscribe on this video!   Episode Segments: 00:00 Meeting Jedlie and the Early Days of Podcasting 00:32 "Funky Jesus Music" and Lessons from Early Shows 02:00 From Tape Radio to Broadcasting 03:25 Synergy Between Podcasting, Magic, and Impact 05:27 Building Connection with the "We Choose Respect" Podcast 06:09 Transitioning to "Reading With Your Kids" 08:13 Over 2400 Episodes: How Longevity Builds Authority 08:49 Certified Great Read Program: Giving Authors a Platform 09:40 Trust, Reviews, and Unique Author Support 11:04 Interviewing Not Just Authors, but Icons 13:10 Wildest Magic Show Story: Puerto Rico Surprise 15:15 Doors Opened by the Podcast: From Blue's Clues to Outer Space 17:23 Attracting Big Names and Borrowing Trust 19:29 How Guest Features Turn Into Show Growth 19:30 The Business Model: Revenue, Promotions, and Literacy Events 22:33 Magic, Clowning, and Influences from Penn and Teller 25:00 Creating a Real Reading Movement 26:20 The Power of Reading with Your Kids... Not Just Content, but Culture 27:19 Partnering with Schools to Expand Podcast Reach 28:21 Celebrating Books and Building Authority 29:03 Bartering Value and Recognizing Your Own Worth 29:40 Erik and Jedlie Reflect on Influence and the Podcast Future   Key Takeaways: - You do not become an authority by chance. Jedlie shares how each podcast version, from niche music interviews to helping families read, showed him where his voice could make the most difference. - Authority multiplies when you make space for others. Jedlie's "Certified Great Read" program leverages his audience's trust to give credibility and visibility to indie authors, turning mutual support into lasting impact. - Borrowed trust is the shortcut to authority. Featuring high-profile guests like LeVar Burton, Angela Santomero, and Dr. Katherine Sullivan moved Jedlie's show from a niche corner into the mainstream and opened global doors. - Podcasting can be your ladder... if you use it with intention. From magic school shows to literacy movements, every connection, barter, and creative pivot created new pathways for impact and revenue. - Your audience won't just buy your podcast. They'll invest in your authority, your ecosystem, and your bigger mission when you curate, package, and serve it intentionally.   Episode Highlights: - Breaking through the ceiling of "just another podcast episode", and turning your body of work into an engine for influence - Getting top-tier guests and leveraging every appearance for next-level credibility - How creative bartering and unique experiences set your show apart in crowded niches - Using your podcast as a magnet for collaborations, speaking, and partnerships with schools and communities - The real magic of reading with your kids: deeper bonds, academic success, empathy, and multifaceted authority   Connect with Jedlie: Jedlie's website: https://readingwithyourkids.com Jedlie on Instagram: @ReadingWithYourKids Jedlie on X: JedlieMagic Jedlie on Facebook: https://facebook.com/ReadingWithYourKids   Curious about taking your own podcast from best-kept secret to authority launchpad? Apply for your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching

If this resonated with you, here are additional resources: ⭐ APPLY TO SHIFT: https://sidehustlepro.co/shiftWhen I launched Side Hustle Pro, I thought success would be measured by downloads, rankings, sponsorships, and audience growth. And while reaching 10 million downloads is a milestone I'm incredibly grateful for, I've learned that the true value of podcasting has very little to do with the number itself.In this episode, I share the biggest lessons I've learned after more than 500 episodes and 10 million downloads. From building meaningful relationships and creating opportunities I never could have predicted to developing new business offers, growing a loyal community, and gaining clarity on my next chapter, podcasting became much more than a content platform. It became a vehicle for transformation.Whether you're a podcaster, entrepreneur, creator, or professional looking to build your personal brand, this episode will challenge you to think differently about what you're creating and how it can become the bridge to where you want to go next.Main TakeawaysDownloads are not the destination. Trust, relationships, and opportunity are the true assets.A podcast can become a powerful networking tool that opens doors you never expected.Specificity and niching down accelerate discoverability, growth, and community building.Podcasting can help you validate ideas, package your expertise, and build your next business offerHighlights Include00:00 – The lesson behind 10 million podcast downloads01:16 – Why podcasting became my most powerful networking tool03:28 – The new podcasting playbook for creators and entrepreneurs04:17 – Building trust through the intimacy of audio05:39 – My thoughts on video podcasting and discoverability10:34 – Why niche podcasts grow faster than general ones14:50 – Trust as the most valuable asset you build16:27 – How Side Hustle Pro led to national media opportunities18:30 – The unexpected doors podcasting opened for my career20:04 – Why most podcasts struggle to grow21:36 – How podcasting became the bridge to my next chapter23:52 – Why I created the Shift ProgramLinks Mentioned in This EpisodeShift Program: https://sidehustlepro.co/shiftWatch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustleproAnnouncementsApplications are now open for Shift, my 12-week coaching program designed to help experienced professionals package their expertise into a profitable offer, identify their first clients, and confidently launch their next chapter.Learn more and apply at: https://sidehustlepro.co/shiftSocial MediaInstagram: @sidehustlepro Hosted on Acast. See acast.com/privacy for more information.

AL #003 Whatever niche you're in, growing your email list is still one of the best things you can do to grow and future-proof your brand. But how do you get more subscribers? Many creators and entrepreneurs use digital freebies to reward sign-ups. These lead magnets often come in the form of downloadable PDFs, mini-courses, discounts, and so on. That said, you may find that the common resources and ideas that get shared online don't work in your niche. If that's the situation you're in, listen in on this quick AskLiz session to stop overthinking your freebies. Today, I'll share my top uncommon and underappreciated lead magnet suggestions to help you take action fast! In case you haven't been tuning in lately, you'll definitely want to join me, Liz Wilcox, for these bite-sized Friday episodes on everything entrepreneurship and lifestyle design. And if you'd like to hear my take on what you're dealing with, send me your questions at SpeakPipe.com/LizWilcox! Show notes and more at SmartPassiveIncome.com/al003.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcasting 2.0 June 19th 2026 Episode 264 - "Podcast Plebicide" ShowNotes ------------------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------- Justin Jackson's post: We Have A Communication Problem ------------------------------------------------------------------------------------------------------------------------------------- 00 - PODPING.ALPHA STABLE + INDEX / PV-ALPHA HYGIENE Milestone: Dave — "I think we can safely say that podping.alpha is stable now. It's been many weeks of 100% uptime." Lead the boardroom with the win. PV-alpha 500s: @mitch + Dave debugging the "get a list of feeds that have updates over the last X" endpoint throwing 500s; @mitch adding a delay between paginated requests in case it's a too-many-requests block. Feed de-listing puzzle: Dave to @ChadF — a feed marked dead with no spam flag; aggregators de-listing it for some other reason. Open question. Iroh 1.0 — Dave flagged it: "Dialing keys instead of IP addresses." p2p networking, boardroom catnip — worth a riff with Dave. Discussion: also surface your own snags — Sovereignfeeds webhook "Unknown Error sending to Server" and ladder.podcastindex.org appearing down (to @StevenB / Dave). Iroh 1.0 Release ------------------------------------------------------------------------------------------------------------------------------------- 01 - SPAM + AI-SLOP — TOWARD A "SPAM-COP SCORE" ------------------------------------------------------------------------------------------------------------------------------------- 02 - MEASUREMENT: AMP'S 30-SECOND "PLAY," ROUND TWO AMP defined a "play" as 30 seconds; Spotify immediately adopted it. You and Dave already called 30s "bullshit" last week — push total listen time + percent-completed as the real metrics. The walkback: AMP's original press release said "30 seconds of content played… once per user per session" — and quietly DELETED "once per user per session," leaving a woolier definition. James flagged it on-page with the HTML5 del tag. YouTube is in AMP: Google confirmed YouTube "has been participating in the AMP-led conversations" — implies YouTube uses a 30s play. Apple's stance still unknown. RSS.com test (Alberto): moving the DOWNLOAD threshold 60s to 30s changed totals by ~1% — negligible. So 30s for both plays and downloads is just simpler. The HLS gotcha: playing 10s of an HLS video podcast still downloads ~60-72s, so server logs can't tell real play — only player-side instrumentation (Spotify, future Apple) can. James: it's all too "cloak and dagger." Watch July: AMP's implementation doc is due July and the group is light on technical people — needs to be real technical work, "not a sales press release." Understanding podcast stats (PodNews) ------------------------------------------------------------------------------------------------------------------------------------- 03 - BEYOND CPM — INDIE + MISSION-DRIVEN ECONOMICS Losh Moodaley ("Beyond CPM"): the indie middle class (5k-25k downloads = only ~1-1.5% of all podcasts) can't survive on CPMs. Roadmap: audience-as-economy, sell exclusivity not inventory, scale outcomes not audiences, "owners of trust, not renters of attention." Pure V4V-adjacent framing — Sam Sethi tied it straight to TrueFans activity-based value (a share or comment is value, not just dollars) and "creator portals." Easy on-ramp to your worldview. Vox Topica (Richard Fall): full-stack agency for nonprofits/mission-driven orgs — speaks engagement/reach/"depth of message," not downloads. Nonprofits resist AI voices (authenticity) but use AI for scripts/cleanup/show notes; now recommends video to ALL clients. Beyond CPM: Surviving the New Measurement Era (PodNews Daily) Vox Topica ------------------------------------------------------------------------------------------------------------------------------------- 04 - NUMBERS + MONEY MOVES ------------------------------------------------------------------------------------------------------------------------------------- 05 - AI BUBBLE / EDGE COMPUTE — DATACENTER WATER ------------------------------------------------------------------------------------------------------------------------------------- 06 - CROSS-STORY: COMMODORE FLIP-PHONE ------------------------------------------------------------------------------------------------------------------------------------- 07 - QUIPS / TRANSITIONS ------------------------------------------------------------------------------------------------------------------------------------- Last Modified 06/19/2026 14:30:08 by Freedom Controller

This episode is presented by Create A Video – The newly-signed Memorandum of Understanding between the US and Iran is already crumbling, as Hezbollah launches strikes on Israel, Israel responds, and Iran demands the immediate unfreezing of assets and threatens the Strait of Hormuz. Plus, it appears Vice President JD Vance is not able to sell the deal despite his talk show circuit tour.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – Iran is already undermining the just-signed Memorandum of Understanding and opposition is building among Americans... who also demanded that Trump end the hostilities because they care more about gas prices.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – The Democratic Socialists of America (DSA) have launched a sub-group called the "Red Rabbits Security Commission" to prepare for a "national uprising against federal agents" with a goal of having at least five trained members in 40% of all DSA chapters throughout the country.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

#934 It's been eighteen years since I got fired from my architecture job and started my entrepreneurship journey. That one moment led to something completely unexpected! You see, when you put yourself out there and share your story, you never know who's listening on the other end. But where do you start? Listening in on today's episode to get a leg up would help! I'll first share the mindset shift I had when I turned 40. This is a big one because it freed me up to go all-in on my Pokémon content when people were making fun of me. Billions of views later, I never want to go back to trying to please everyone. I'll also discuss the importance of live-streaming and in-person events for building relatability, how I turn failures into wins, how I became a New York Times bestselling author, and why I study K-pop groups for next-level marketing ideas. Thank you for tuning in! Show notes and more at SmartPassiveIncome.com/session934.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.