Podcasts about drlangworthy

We answer:Do we have any of the same fears that we had when our businesses started?What are our biggest business fears right now?How do we work through feelings of fear around our businesses?Mentioned in this episode:a previous episode where we talk about our business fearsContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

We answer:Does Sara still feel super icky about marketing and sales?What shifts have we made with our marketing and sales tactics?How do marketing tactics change as a business matures?How do we use testimonials in our businesses?What kind of sales information do we provide on our websites?How do we decide when to say no to new business?Mentioned in this episode:Sara's services on online virtual eventsKatie's coach training programKatie's Coach to Coach podcastKatie's Slow Hustle mastermind programKatie's podcast episode on projects and life practicesContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

We answer:How have our brands evolved and shifted?Have we seen growth in our online audiences?How have our websites changed over time?What lessons have we learned about our social presence?How do we use social media differently?How much time do we devote to the online presence of our businesses?How often do we update our websites?Mentioned in this episode:Sara's services on online virtual eventsKatie's coach training programKatie's Coach to Coach podcastKatie's Slow Hustle mastermind programContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

We answer:What tools are we currently using to manage tasks in our businesses?How have our project management strategies changed over time?What challenges do we have with time and project management now that we didn't have in the early days of our businesses?How do we keep track of projects we want to work on in the future?What templates do we use for projects and client work?Mentioned in this episode:ClickUpNotionKatie's recent podcast episode about ClickUpCanvaAcuityCalendlyProject Management Professional certificationSara's services on online virtual eventsKatie's coach training programKatie's Coach to Coach podcastKatie's Slow Hustle mastermind programContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

We answer:How do our systems impact our product and service design?How do we decide when to create or launch a new product or service?How have our products and services evolved and pivoted over time?How do we know what our audiences will purchase from us?What products and services have we decided to let go?What is the role of our instincts in creating products and services?Mentioned in this episode:Sara's services on online virtual eventsKatie's waiting list for her project management productKatie's radical self-trust frameworkKatie's coach training programKatie's online community, ProlificKatie's Slow Hustle mastermind programKatie's virtual yoga and planning retreatContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

We answer:How do we connect our values with what we charge for our services?How do we decide the value of our services and products?What are our "enough" numbers for what we earn?How have our money mindsets changed over time?What kinds of financial goals do we have now versus earlier in our businesses?When do we raise our rates?Mentioned in this episode:Do Scale by Les MceownSara's services on online virtual eventsKatie's coach training programKatie's product on blended course designKatie's Slow Hustle mastermind programKatie's online community, ProlificContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

We answer:How did we decide to go full-time or stay part-time in our businesses?Does Katie plan to go full-time with her business?Did Sara ever want to go back to a full-time job?What's the role of privilege in our business decisions?What does Katie's workload look like as a part-time business owner with a day job?What does Sarah's workload look like as a full-time business owner?Mentioned in this episode:Sara's services on online virtual eventsKatie's coach training programKatie's Slow Hustle mastermind programEmilie Wapnick's book How to Be Everything Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

We answer:How did we first come to know about entrepreneurship?How is running a business different from our past and current work in academia?What motivated us to first start our businesses?What challenges did we face when we first started our businesses?What would we tell our younger business owner selves?Mentioned in this episode:Katie and Sara's previous episode about 2020 business eventsSara's services on online virtual eventsKatie's coaching practiceKatie's booksKatie's coach training programKatie's Slow Hustle mastermind programEmilie Wapnick's book How to Be Everything about multipotentialites Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie offer a long-awaited update on how their businesses are doing in COVID-19 times.We answer:How are we doing in the midst of the pandemic?How are our businesses doing in the midst of a pandemic?What new services and products are we offering to our customers and clients?What helped us to pivot during COVID-19?How are we practicing self-care?How are our values offering guidance with ethical selling in a pandemic?Other things mentioned in this episode:Sara's services on online virtual eventsKatie's coach training programKatie's Coach to Coach podcastKatie's Slow Hustle mastermind programKatie's podcast episode on projects and life practicesContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie share their business plans and goals for 2020.We answer:How do we plan for an upcoming year?What are some of our 2020 goals and intentions?How do we plan to check-in on our goals to hold ourselves accountable in 2020?Other things mentioned in this episode:Powersheets goal plannerKatie's new coach training programKatie's 7 Weeks to Radical Self-Trust group coaching programthe Coach to Coach podcastKatie's virtual writing group programKatie's Prolific communitythe Slow Hustle mastermind programSara's website updateSara's Honestly seriesContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie reflect on how their businesses evolved in 2019 and report on whether they met their goals set earlier in the year.We answer:How did 2019 go for us?What lessons did we learn throughout the year?What good choices did we make throughout the year?What do we want to work on or what challenged us in 2019?Other things mentioned in this episode:Katie's new websitethe Braid branding agencyMichelle Mazur (who Katie worked with on her keynote development)Katie's new coach training programKatie's 7 Weeks to Radical Self-Trust group coaching programthe Coach to Coach podcastKatie's Prolific communityKatie's new book on alternative academic careersthe Slow Hustle mastermind programKatie's coach training programKatie's episode about practicing radical self-trust on the job marketKatie's podcast episodes as a guest:Tara McMullin's podcastThe Wealthy Teachers podcastSara's website updateSara's Honestly seriesthe Wandering Aimfully communityProfit FirstContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie talk with Cynthia Ganote about how she is picking up business skills and learning about how to run her business over time.We answer:How has Cynthia built a business while working full time?What is Cynthia learning about herself as she's building her business?What does Cynthia recommend to others who are building businesses?What methods does Cynthia use to market a business built around difficult topics?Other things mentioned in this episode:the Slow Hustle mastermind programNational Center for Faculty Development & DiversityContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie talk with Stephanie Doscher about her experience developing a business with a partner and then on her own.We answer:How did Stephanie start her business?How did Stephanie know when it was time to separate from her business partner?What does Stephanie do when she feels fear in her business?What business task would Stephanie outsource in her business?Other things mentioned in this episode:the Slow Hustle mastermind programContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie talk with Mary Churchill about professionalizing her consulting over time.We answer:the Slow Hustle mastermind programMore information on Mary's podcastsOther things mentioned in this episode:the Slow Hustle mastermind programContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie talk with Robbin Folsom about starting her business to help families of people in recovery from addiction.We answer:What led Robbin to start her business?How did Robbin choose her area of business focus?What happened after Robbin discovered her why?What is Robbin doing now to grow her business?Other things mentioned in this episode:Marie Forleo Everything is FigureoutableZigZag podcastthe Slow Hustle mastermind programContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie talk with Slow Hustle participant Andrea Gregg about what it means to start her business at her own pace.We answer:What's been the most surprising part of starting a business?How do you engage in business when you aren't a heavy social media user?How do you decide whether you want to start a business?Other things mentioned in this episode:the Slow Hustle mastermind programContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie offer some updates on their businesses and share about what listeners can expect in Season 6.Transcript (.docx)We answer:What's the latest with our businesses?What can listeners expect from Season 6?Other things mentioned in this episode:Katie's new websitethe Braid branding agencyMichelle Mazur (who Katie worked with on her keynote development)Katie's new coach training programSara's website updatesthe Coach to Coach podcastKatie's new book on alternative academic careersthe Slow Hustle mastermind programContact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie answer questions submitted by listeners via Twitter.We answer: How do we define success in our businesses now? What metrics did we use to define success in the first year of our businesses? What would we tell our earlier selves about business? What do we do when programs don't fill? How do we decide how to say yes or no to new opportunities? What unexpected hurdles came with setting up our LLCs?Other things mentioned in this episode: the Being Boss podcast the What Works podcast Canva MailChimp the Being Boss book the book Profit First Katie's recent podcast episode about saying no Wandering Aimfully Upwork Fiverr Pond5Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie answer questions submitted by listeners via Twitter.We answer: How do we define success in our businesses now? What metrics did we use to define success in the first year of our businesses? What would we tell our earlier selves about business? What do we do when programs don't fill? How do we decide how to say yes or no to new opportunities? What unexpected hurdles came with setting up our LLCs?Other things mentioned in this episode: the Being Boss podcast the What Works podcast Canva MailChimp the Being Boss book the book Profit First Katie's recent podcast episode about saying no Wandering Aimfully Upwork Fiverr Pond5Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie answer questions submitted by listeners via Twitter.We answer: How do we define success in our businesses now? What metrics did we use to define success in the first year of our businesses? What would we tell our earlier selves about business? What do we do when programs don't fill? How do we decide how to say yes or no to new opportunities? What unexpected hurdles came with setting up our LLCs?Other things mentioned in this episode: the Being Boss podcast the What Works podcast Canva MailChimp the Being Boss book the book Profit First Katie's recent podcast episode about saying no Wandering Aimfully Upwork Fiverr Pond5Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara and Katie answer questions submitted by listeners via Twitter.We answer:How do we define success in our businesses now?What metrics did we use to define success in the first year of our businesses?What would we tell our earlier selves about business?What do we do when programs don't fill?How do we decide how to say yes or no to new opportunities?What unexpected hurdles came with setting up our LLCs?Other things mentioned in this episode:the Being Boss podcastthe What Works podcastCanvaMailChimpthe Being Boss bookthe book Profit FirstKatie's recent podcast episode about saying noWandering AimfullyUpworkFiverrPond5Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.Thanks for listening!

In this episode, Sara shares her wariness and skepticism of testimonials. We discuss the different ways to leverage testimonials and warm referrals as a marketing strategy. We share the ways that “word of mouth” marketing from clients work to market our services and products. We talk about the pros and cons of affiliate marketing. Transcript (.docx) We answer: How do we use (or not use) testimonials to market our services? How might testimonials be useful? How are they not useful? What are warm referrals and how have our businesses benefited from them? What are our thoughts about affiliate marketing our products or services? Other things mentioned in this episode: Rock Your Bliss Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara shares her wariness and skepticism of testimonials. We discuss the different ways to leverage testimonials and warm referrals as a marketing strategy. We share the ways that “word of mouth” marketing from clients work to market our services and products. We talk about the pros and cons of affiliate marketing. Transcript (.docx) We answer: How do we use (or not use) testimonials to market our services? How might testimonials be useful? How are they not useful? What are warm referrals and how have our businesses benefited from them? What are our thoughts about affiliate marketing our products or services? Other things mentioned in this episode: Rock Your Bliss Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara shares her wariness and skepticism of testimonials. We discuss the different ways to leverage testimonials and warm referrals as a marketing strategy. We share the ways that “word of mouth” marketing from clients work to market our services and products. We talk about the pros and cons of affiliate marketing. Transcript (.docx) We answer: How do we use (or not use) testimonials to market our services? How might testimonials be useful? How are they not useful? What are warm referrals and how have our businesses benefited from them? What are our thoughts about affiliate marketing our products or services? Other things mentioned in this episode: Rock Your Bliss Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara shares her wariness and skepticism of testimonials. We discuss the different ways to leverage testimonials and warm referrals as a marketing strategy. We share the ways that “word of mouth” marketing from clients work to market our services and products. We talk about the pros and cons of affiliate marketing. Transcript (.docx) We answer: How do we use (or not use) testimonials to market our services? How might testimonials be useful? How are they not useful? What are warm referrals and how have our businesses benefited from them? What are our thoughts about affiliate marketing our products or services? Other things mentioned in this episode: Rock Your Bliss Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss how they use funnels in their online businesses as a form of marketing, and how to set up intentional funnels in order to encourage people to go from passively following you, to actively purchasing products and services. We discuss how our passion in various aspects of our work informs how we create funnels for our services. Transcript (.docx) We answer: How do we use funnels to encourage our audiences to engage more deeply with our products and services? What are the different elements of our funnels? Are there funnels that we’re in the process of creating? How can we be more intentional in funneling people into our work? Other things mentioned in this episode: Young House Love Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss how they use funnels in their online businesses as a form of marketing, and how to set up intentional funnels in order to encourage people to go from passively following you, to actively purchasing products and services. We discuss how our passion in various aspects of our work informs how we create funnels for our services. Transcript (.docx) We answer: How do we use funnels to encourage our audiences to engage more deeply with our products and services? What are the different elements of our funnels? Are there funnels that we're in the process of creating? How can we be more intentional in funneling people into our work? Other things mentioned in this episode: Young House Love Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss how they use funnels in their online businesses as a form of marketing, and how to set up intentional funnels in order to encourage people to go from passively following you, to actively purchasing products and services. We discuss how our passion in various aspects of our work informs how we create funnels for our services. Transcript (.docx) We answer: How do we use funnels to encourage our audiences to engage more deeply with our products and services? What are the different elements of our funnels? Are there funnels that we’re in the process of creating? How can we be more intentional in funneling people into our work? Other things mentioned in this episode: Young House Love Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss how they use funnels in their online businesses as a form of marketing, and how to set up intentional funnels in order to encourage people to go from passively following you, to actively purchasing products and services. We discuss how our passion in various aspects of our work informs how we create funnels for our services. Transcript (.docx) We answer: How do we use funnels to encourage our audiences to engage more deeply with our products and services? What are the different elements of our funnels? Are there funnels that we’re in the process of creating? How can we be more intentional in funneling people into our work? Other things mentioned in this episode: Young House Love Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values. We discuss how lead magnets can be a barrier between us and our audiences and instead, suggest being magnetic in your brand and personality to draw people to you. Transcript (.docx) We answer: What are lead magnets? What do lead magnets communicate about your values? What's the difference between a lead magnet and magnetism? What does gathering emails using lead magnets mean for your email client management and open rates? Are there other kinds of lead magnets like signing up for a free webinar, you might use to gather emails that are a little more in-depth? What parts of our brands are magnetic for people? Other things mentioned in this episode: Wandering Aimfully Rock your Bliss Being Boss Brené Brown Elise Blaha Cripe Nicole Antoinette Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values. We discuss how lead magnets can be a barrier between us and our audiences and instead, suggest being magnetic in your brand and personality to draw people to you. Transcript (.docx) We answer: What are lead magnets? What do lead magnets communicate about your values? What’s the difference between a lead magnet and magnetism? What does gathering emails using lead magnets mean for your email client management and open rates? Are there other kinds of lead magnets like signing up for a free webinar, you might use to gather emails that are a little more in-depth? What parts of our brands are magnetic for people? Other things mentioned in this episode: Wandering Aimfully Rock your Bliss Being Boss Brené Brown Elise Blaha Cripe Nicole Antoinette Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values. We discuss how lead magnets can be a barrier between us and our audiences and instead, suggest being magnetic in your brand and personality to draw people to you. Transcript (.docx) We answer: What are lead magnets? What do lead magnets communicate about your values? What’s the difference between a lead magnet and magnetism? What does gathering emails using lead magnets mean for your email client management and open rates? Are there other kinds of lead magnets like signing up for a free webinar, you might use to gather emails that are a little more in-depth? What parts of our brands are magnetic for people? Other things mentioned in this episode: Wandering Aimfully Rock your Bliss Being Boss Brené Brown Elise Blaha Cripe Nicole Antoinette Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values. We discuss how lead magnets can be a barrier between us and our audiences and instead, suggest being magnetic in your brand and personality to draw people to you. Transcript (.docx) We answer: What are lead magnets? What do lead magnets communicate about your values? What’s the difference between a lead magnet and magnetism? What does gathering emails using lead magnets mean for your email client management and open rates? Are there other kinds of lead magnets like signing up for a free webinar, you might use to gather emails that are a little more in-depth? What parts of our brands are magnetic for people? Other things mentioned in this episode: Wandering Aimfully Rock your Bliss Being Boss Brené Brown Elise Blaha Cripe Nicole Antoinette Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss how to market their work in conversations, networking, conferences, or presentations. We share our feelings of awkwardness around networking at conferences, the elevator speech, and casually bringing up our work into conversation with potential clients or colleagues. We also talk a bit about our differences in setting boundaries and disclosure of personal information in public speaking. Transcript (.docx) We answer: What does it mean to do “in person marketing”? How do we infuse our work into those sometimes awkward networking conversations? How do we handle the “networking social hour” experience? What strategies do we use to make it easier to talk about our work in conversations and meetings with others? What are our differences in how much we disclose and set up boundaries? Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss how to market their work in conversations, networking, conferences, or presentations. We share our feelings of awkwardness around networking at conferences, the elevator speech, and casually bringing up our work into conversation with potential clients or colleagues. We also talk a bit about our differences in setting boundaries and disclosure of personal information in public speaking. Transcript (.docx) We answer: What does it mean to do “in person marketing”? How do we infuse our work into those sometimes awkward networking conversations? How do we handle the “networking social hour” experience? What strategies do we use to make it easier to talk about our work in conversations and meetings with others? What are our differences in how much we disclose and set up boundaries? Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss how to market their work in conversations, networking, conferences, or presentations. We share our feelings of awkwardness around networking at conferences, the elevator speech, and casually bringing up our work into conversation with potential clients or colleagues. We also talk a bit about our differences in setting boundaries and disclosure of personal information in public speaking. Transcript (.docx) We answer: What does it mean to do “in person marketing”? How do we infuse our work into those sometimes awkward networking conversations? How do we handle the “networking social hour” experience? What strategies do we use to make it easier to talk about our work in conversations and meetings with others? What are our differences in how much we disclose and set up boundaries? Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss how to market their work in conversations, networking, conferences, or presentations. We share our feelings of awkwardness around networking at conferences, the elevator speech, and casually bringing up our work into conversation with potential clients or colleagues. We also talk a bit about our differences in setting boundaries and disclosure of personal information in public speaking. Transcript (.docx) We answer: What does it mean to do “in person marketing”? How do we infuse our work into those sometimes awkward networking conversations? How do we handle the “networking social hour” experience? What strategies do we use to make it easier to talk about our work in conversations and meetings with others? What are our differences in how much we disclose and set up boundaries? Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara gets real about how she struggles with doing social media marketing effectively. And Katie suggests ways to deal with the social media marketing aspects of running a business. We share some tips about making social media marketing work well, and talk about the option of outsourcing the work to others. We also talk about the spontaneity and fickleness of social media marketing. Transcript (.docx) We answer: What are our struggles with doing social media? What are ways to automate and schedule social media effectively? What things are we “bad” at vs. what things do we just not like doing? Other things mentioned in this episode: Get to work book planner Katie’s book on Managing your Professional Identity Online. Young House Love Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara gets real about how she struggles with doing social media marketing effectively. And Katie suggests ways to deal with the social media marketing aspects of running a business. We share some tips about making social media marketing work well, and talk about the option of outsourcing the work to others. We also talk about the spontaneity and fickleness of social media marketing. Transcript (.docx) We answer: What are our struggles with doing social media? What are ways to automate and schedule social media effectively? What things are we “bad” at vs. what things do we just not like doing? Other things mentioned in this episode: Get to work book planner Katie’s book on Managing your Professional Identity Online. Young House Love Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara gets real about how she struggles with doing social media marketing effectively. And Katie suggests ways to deal with the social media marketing aspects of running a business. We share some tips about making social media marketing work well, and talk about the option of outsourcing the work to others. We also talk about the spontaneity and fickleness of social media marketing. Transcript (.docx) We answer: What are our struggles with doing social media? What are ways to automate and schedule social media effectively? What things are we “bad” at vs. what things do we just not like doing? Other things mentioned in this episode: Get to work book planner Katie’s book on Managing your Professional Identity Online. Young House Love Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara gets real about how she struggles with doing social media marketing effectively. And Katie suggests ways to deal with the social media marketing aspects of running a business. We share some tips about making social media marketing work well, and talk about the option of outsourcing the work to others. We also talk about the spontaneity and fickleness of social media marketing. Transcript (.docx) We answer: What are our struggles with doing social media? What are ways to automate and schedule social media effectively? What things are we “bad” at vs. what things do we just not like doing? Other things mentioned in this episode: Get to work book planner Katie's book on Managing your Professional Identity Online. Young House Love Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it’s actually one of the more natural ways of engaging in marketing. We discuss ways to begin content marketing, and how it can be a useful way of introducing people to your products and services. Transcript (.docx) We answer: What is content marketing? How is content marketing about relationship-building? How do we strategically use content marketing to let people know about the products and services we offer? How do we succeed (and fail!) at content marketing? What are the things that people respond to in your content and how does that inform your content generation? How do you create evergreen content? Other things mentioned in this episode: Get to work book planner Gradblogger Podcast Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it’s actually one of the more natural ways of engaging in marketing. We discuss ways to begin content marketing, and how it can be a useful way of introducing people to your products and services. Transcript (.docx) We answer: What is content marketing? How is content marketing about relationship-building? How do we strategically use content marketing to let people know about the products and services we offer? How do we succeed (and fail!) at content marketing? What are the things that people respond to in your content and how does that inform your content generation? How do you create evergreen content? Other things mentioned in this episode: Get to work book planner Gradblogger Podcast Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it’s actually one of the more natural ways of engaging in marketing. We discuss ways to begin content marketing, and how it can be a useful way of introducing people to your products and services. Transcript (.docx) We answer: What is content marketing? How is content marketing about relationship-building? How do we strategically use content marketing to let people know about the products and services we offer? How do we succeed (and fail!) at content marketing? What are the things that people respond to in your content and how does that inform your content generation? How do you create evergreen content? Other things mentioned in this episode: Get to work book planner Gradblogger Podcast Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it's actually one of the more natural ways of engaging in marketing. We discuss ways to begin content marketing, and how it can be a useful way of introducing people to your products and services. Transcript (.docx) We answer: What is content marketing? How is content marketing about relationship-building? How do we strategically use content marketing to let people know about the products and services we offer? How do we succeed (and fail!) at content marketing? What are the things that people respond to in your content and how does that inform your content generation? How do you create evergreen content? Other things mentioned in this episode: Get to work book planner Gradblogger Podcast Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss the ways we use email lists to market our businesses, and what growth strategies we’ve tried. We talk about the goals of our lists, what metrics we use and how we clean our lists when we need to. We discuss the merits and drawbacks of using free downloads or content to get people to join your email list. Transcript (.docx) We answer: How do we use email lists in our marketing efforts? What are the goals with our email lists? What are the metrics we use to give us a sense for whether or not our efforts are successful? How do you clean up your email list? Do we use “freebies” to get people to sign up for lists? Other things mentioned in this episode: Katie’s weekly email blog post list Katie’s monthly digest email list Sara’s Honestly email list Sara’s Tip of the Month email list Katy Peplin’s Thrive PhD list Lisa Munro’s Writing Support email list Elise Blaha Cripe Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss the ways we use email lists to market our businesses, and what growth strategies we’ve tried. We talk about the goals of our lists, what metrics we use and how we clean our lists when we need to. We discuss the merits and drawbacks of using free downloads or content to get people to join your email list. Transcript (.docx) We answer: How do we use email lists in our marketing efforts? What are the goals with our email lists? What are the metrics we use to give us a sense for whether or not our efforts are successful? How do you clean up your email list? Do we use “freebies” to get people to sign up for lists? Other things mentioned in this episode: Katie’s weekly email blog post list Katie’s monthly digest email list Sara’s Honestly email list Sara’s Tip of the Month email list Katy Peplin’s Thrive PhD list Lisa Munro’s Writing Support email list Elise Blaha Cripe Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss the ways we use email lists to market our businesses, and what growth strategies we’ve tried. We talk about the goals of our lists, what metrics we use and how we clean our lists when we need to. We discuss the merits and drawbacks of using free downloads or content to get people to join your email list. Transcript (.docx) We answer: How do we use email lists in our marketing efforts? What are the goals with our email lists? What are the metrics we use to give us a sense for whether or not our efforts are successful? How do you clean up your email list? Do we use “freebies” to get people to sign up for lists? Other things mentioned in this episode: Katie’s weekly email blog post list Katie’s monthly digest email list Sara’s Honestly email list Sara’s Tip of the Month email list Katy Peplin’s Thrive PhD list Lisa Munro’s Writing Support email list Elise Blaha Cripe Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, Sara and Katie discuss the ways we use email lists to market our businesses, and what growth strategies we've tried. We talk about the goals of our lists, what metrics we use and how we clean our lists when we need to. We discuss the merits and drawbacks of using free downloads or content to get people to join your email list. Transcript (.docx) We answer: How do we use email lists in our marketing efforts? What are the goals with our email lists? What are the metrics we use to give us a sense for whether or not our efforts are successful? How do you clean up your email list? Do we use “freebies” to get people to sign up for lists? Other things mentioned in this episode: Katie's weekly email blog post list Katie's monthly digest email list Sara's Honestly email list Sara's Tip of the Month email list Katy Peplin's Thrive PhD list Lisa Munro's Writing Support email list Elise Blaha Cripe Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, we talk about how we experiment with different parts of our businesses. Sara talks about her experimentation in online video on YouTube through her exposure to the Vlogbrothers, and the value of connecting with online communities through YouTube. Katie shares about how she started experimenting with podcasting by collaborating with others in her full-time job. We also discuss how we get feedback from our audiences and how that informs our experimentation, and what we’re actively experimenting with in our businesses. Transcript (.docx) We answer: How did Sara start on YouTube and experiment with online video? What motivates us to continue to experiment when we’ve mastered something? How did Katie get into Podcasting? How does she continue to experiment with her podcasts? To what degree will we continue to experiment with aspects of our businesses? At what point will we stop experiment? What are we experimenting with now in our businesses? What are we NOT experimenting with? Recommended Resources for this Episode: The First 20 Hours – by Josh Kaufman Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!