Marketing Ear Biscuits

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Join Jay and Dave, two Aussie guys who have cracked the $1million per year ad agency model as they discuss current trends in digital advertising as well as look back over what they did right and what they did terribly wrong on the BidPixel journey...

BidPixel.com


    • Apr 2, 2021 LATEST EPISODE
    • every other week NEW EPISODES
    • 24m AVG DURATION
    • 39 EPISODES


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    Latest episodes from Marketing Ear Biscuits

    How iOS 14 Changed the way EVOLVE SKATEBOARDS navigate Facebook Ads

    Play Episode Listen Later Apr 2, 2021 24:40


    How did an unstoppable brand navigate the iOS 14 Update?

    EVOLVE SKATEBOARDS Secrets to Building and Unstoppable Brand with Facebook Ads

    Play Episode Listen Later Mar 25, 2021 28:12


    What does it take to become an unstoppable brand?  In this episode, Jaryd Neethling reveals all of Evolve Skateboards' secrets from Facebook Ads Strategies to creating brand awareness and grassroots brand-building tips. 

    Facebook Attribution Window Changes Explained! - iOS 14 Update

    Play Episode Listen Later Feb 25, 2021 25:43


    Are you confused by Facebooks' changes to Attribution Windows? In this episode of Marketing Ear Biscuits Podcast, Dave and Jay explaining the changes to Attribution Windows thanks to the iOS 14 update and how you should change your strategy to get the BEST RESULTS. This podcast goes in-depth quick, so buckle up, grab yourself a coffee and get ready to take some serious notes!  Want to watch us on the small screen? Head to our Youtube channel here.

    Busting the Myths of the iOS14 Update

    Play Episode Listen Later Feb 19, 2021 17:49


    Are you sick of hearing false information about the ios14 Update and how it will affect Facebook Advertising? So are we. In this episode of Marketing Ear Biscuits, Dave and Jay are Busting the Myths of the iOS14 Update and sharing with you exactly what you need to be doing and what you actually need to know about this update. No Fluff. No Bullsh*t. No Fear Mongering.   Just Facts from an Agency.Want to watch us on the small screen? Head to our Youtube channel here.

    Google Ads with Intent

    Play Episode Listen Later Feb 4, 2021 20:08


    What makes a Google Ad perform well? In this episode, Dave & Dean talk about the Intent behind your Google Ads and making sure you understand the intent behind your customers' search keywords. Head here to find out the questions your audience is asking: www.answerthepublic.com Want to watch us on the small screen? Head to our Youtube channel here.

    The Insiders Guide to the Sales Matrix for E-commerce

    Play Episode Listen Later Jan 28, 2021 24:02


    Do you struggle with implementing a sales strategy? In this episode, Dave & James cover the Sales Matrix that will help you create a never-ending sales stream that will make you say "why didn't I do this earlier?" Head here to download the Free Sales Matrix PDF: Click here Want to watch us on the small screen? Head to our Youtube channel here.

    IOS 14 vs Facebook. Everything you need to know for Advertising.

    Play Episode Listen Later Jan 21, 2021 32:25


    The iOS14 update to privacy tracking is the hot topic in every Facebook Marketing gurus mouth at the moment and were here to tell you everything you need to know about this update and how it will effect your advertising online. The question still remains, should we be worried? Frankly, if you have BidPixel on your side, theres nothing to be worried about, all Marketing Agencies and Freelancers are all in the same boat. This episode will cover everything you need to know about the update as Jay and Dave talk about the IOS 14 update, how this effects Facebook ads, and more.

    Two Questions To Ask an Agency

    Play Episode Listen Later Dec 18, 2020 26:28


    Are you looking to hire a marketing agency? There are only 2 questions you need to ask them to know if they will be the best fit for your business. Curious? In this episode, Dave & Dean cover these 2 questions in-depth and discuss Google bidding strategies you should be using for e-commerce. Want to read more on the 2 Questions to ask an Agency? Click here. Want to watch us on the small screen? Head to our Youtube channel here. 

    2020 Year in Review: How 2020 Changed the Digital Landscape for E-commerce

    Play Episode Listen Later Dec 9, 2020 21:05


    We are back!!! We know you have missed us and we are now back on popular (or unpopular) demand. This episode is the perfect year-ender for everyone as we recap this year's most pressing issues and updates below:   How the pandemic shifted everyone from brick and mortar to an online digital store. Facebook Ads updates and algorithm changes. Other bits and pieces of advice from BidPixel’s Dave (CEO) & James (Sales). Check out the full episode here and comment on our Youtube channel anything you want us to dive into. See you later!

    Why you need to be writing longer Facebook ads copy?

    Play Episode Listen Later May 6, 2020 24:58


    Another week and another new episode with BidPixel's Dave Granfield and Chris Mott, as they talk about the following points: Long-form Facebook copy for brand awareness The importance of warming up your customers How audience targeting is significant in your Facebook ads Check out the full episode here and don't forget to subscribe to our channel for first dibs on everything marketing from BidPixel.

    Shifting Marketing Objectives

    Play Episode Listen Later Apr 19, 2020 16:40


    This week, BidPixel's CEO Dave Granfield and Senior Ad Account Manager Chris Mott, share how shifting marketing objectives can help your brand survive and thrive. We discuss in-depth the strategies that BidPixel uses for Brand Awareness or TOF (top of the funnel) marketing. We also talk about how to portion a funnel out so you don't just focus on conversion and retargeting but also feeding the funnel for more possible buyers and leads. Check out the full video here and don't forget to subscribe to our Youtube channel here.

    How Do You Get Contact Details When You've Never Tried to Before?

    Play Episode Listen Later Apr 16, 2020 26:28


    Here's to another week of learning from the all-star cast of BidPixel. Dave, Jay, Josh and Callum talk about the following guidelines for this episode:   The importance of capturing customer details in any business Lead Generation Timing How Attentiveness with Leads can turn into Business Stay tuned for more exciting and jam-packed episodes.

    COVID-19: How to Win At Marketing Right Now!

    Play Episode Listen Later Apr 9, 2020 33:54


    Join Dave, Jay, Chris and Dean as they discuss how small businesses can turn a virus on its head and make sure your business comes out the other side with a few actionable steps to capturing the hearts and contact details of more people than ever...   Here are just some of the topics they tackled:   How to transition from physical store to online eCommerce How to set up your online presence if you don't have a website yet Facebook Ads Manager setup

    Facebook Testing Phases and Bidding Process Explained

    Play Episode Listen Later Mar 26, 2020 25:51


    Dave is back again answering some of the tough marketing questions coming from our community. Today’s questions include: -       When running top-of-funnel ads on Facebook, what audience size and ad spend is appropriate?-       What is the bidding process on Facebook?-       PLUS the Auction and Delivery Best Practices. It’s your last change to ask your toughest marketing question today for your chance to win $50,000: https://www.bidpixel.com/questions/

    Long form copy or videos? Qualifying leads?

    Play Episode Listen Later Mar 17, 2020 19:10


    On today’s podcast, Dave answers some of the toughest marketing questions asked by our community. Today’s questions include: How to engage with an audience if it doesn’t come naturally? How to you warm up a cold audience? How do you say “no” to a potential customer?Ask your toughest marketing question today for your chance to win $50,000: https://www.bidpixel.com/questions/

    Questions answered - Part 2 | Latest Strategies on FB ad structures & Creative Advices

    Play Episode Listen Later Mar 3, 2020 21:28


    In this weeks episode, Dave (CEO) tackles more questions sent in by our listeners.   He will be covering what to expect when starting with a new agency, talk about the latest strategies when it comes to Facebook ad structure and also chats about how to up your creative game on your socials without spending the big bucks.   Dave will also finish off with a couple of book suggestions that will help any business owner go next level.   Don't forget, we are in the last month of our $50k giveaway. If you haven't already, make sure you head to bidpixel.com/questions to find out how to enter.

    Questions answered

    Play Episode Listen Later Feb 26, 2020 22:48


    You ask, we answer! Today, Dave Granfield (CEO) and Jay Janus (COO) checks in today to answer the following questions sent inas part of our Toughest Marketing Question giveaway!   Q1) When do you know the right time to scale up FB ads? Is there a right time?   Q)2 How do you tackle an advertising campaign you started, which has the purpose of securing current clients for a small business, rather than trying to find top of funnel and awareness?   Q3) How do you secure people who have already purchased from you before or are already in your nurturing sequence for the pure purpose of retaining them and making sure they don't go somewhere else?   So if you're a small business or run an eComm brand, this episode is filled nuggets of wisdom for you!  

    SEO for Shopify Tips: How to nail off-page ranking

    Play Episode Listen Later Feb 23, 2020 32:53


    In this episode, Dave catches up with Josh Rimmington again. This time Josh is bringing is A-game to discuss how to use your 'Off-Page SEO' to improve the ranking on your website. Josh will discuss the footprint you leave around the internet and how Google can use that to improve (or tank) your search rankings. If you want to improve the SEO ranking for your Shopify store or any other website, then this episode is for you - and while you are at it, if you haven't done so yet, make sure you check out our previous episode where Josh talks everything 'On-Page SEO'. Combine the knowledge from these two episodes and you will be on your way to nailing your SEO!

    On page SEO for Shopify

    Play Episode Listen Later Feb 12, 2020 29:53


    Every business can benefit from good SEO so you are ranked high in a google search, particularly if you are in eCommerce. In this episode, Dave Granfield (CEO of BidPixel) catches up with Josh Rimmington of JR Marketing Group to discuss the 6 best ways to improve the on-page SEO for your Shopify store. There are a lot of agencies out there selling overnight success when it comes to SEO but in reality, it is a long term process. If you run an eCommerce store and want to improve your SEO then this episode is for you!

    The avalanche leads formula - John Dwyer Guest

    Play Episode Listen Later Feb 10, 2020 33:33


    "If we acknowledge that the front cover of a magazine or a book is the most important page in that magazine or book, then what do you think is the most important component, of course, of a website? It's the home page."   Let's have fun while learning a lot from the WOW Expert himself - John Dywer!   In this episode, Dave and John banter on all things related to marketing and strategy plans plus a list of steps in attracting a stampede of new leads.   Plus a FREE e-book from the master himself!

    Latest FB updates, how crucial is video in socials, where to find the extra funds to advertise

    Play Episode Listen Later Jan 29, 2020 22:53


    In this episode, Dave and Dean talk about how crucial is a video in social media posting, creating audiences based on stories video viewers and where to get that extra funding for your advertising. They also tackled on: Hints on using video on Facebook How to allocate funds towards advertising New to Facebook Business Manager: Audiences from stories views, copy/paste ad and ad set assets and more transparency with notifications in Business Manager Listen to the full episode and don't forget to share it with someone who might need it.    

    Can my current team be upskilled to do digital marketing?

    Play Episode Listen Later Jan 24, 2020 27:40


    TO HIRE OR TO UPSKILL — That is the question. “We need to level up our digital marketing. Should I hire a professional or upskill my current team?” Today, our guys, Dave (CEO) and Chris (One of our star Ad Managers) share with us valuable insights on hiring vs upskilling, whether or not you and your team are ready to be upskilled, and the different helpful tools your team can learn new skills from!  

    Cashflow for eCommerce stores | 5 places to look for funding

    Play Episode Listen Later Jan 17, 2020 28:55


    One of the biggest issues we see within BidPixel's customer base is eCommerce stores that get stuck in an endless cycle of running out of stock and having to use discounted pre-orders to get cashflow working.The problem with discounting for pre-orders is: Your consumers are left waiting weeks for the products they've ordered, You lose 20-30% of your revenue instantly due to discounting, Customers get used to your discounted prices and will hesitate to ever purchase full price, You are continually chasing a positive cash flow in the business

    Activating cold audiences and promoting/marketing during natural adversities

    Play Episode Listen Later Jan 13, 2020 29:06


    In this episode, Dave and Jay discuss a question from Scott Kay regarding how to warm up a cold audience. Dave and Jay discuss how to provide value to your audience as at the end of the day, your email or ad campaign is going to be a transaction of your content for their time. Does what you are producing align with your cold audience's needs and will the content provide enough value?

    Building a team culture you can be proud of.

    Play Episode Listen Later Jan 8, 2020 31:47


    BidPixel's CEO, Dave Granfield takes us through his 14 tips for building a positive, winning team culture. Along the way, Dave will discuss the importance of knowing your company WHY? and how this can help your team look forward to turning up to work each day. BidPixel has grown substantially as an agency over the past couple of years and for Dave, the team culture has been an integral part of that success. 

    Warming up a boss for more more digital marketing budget

    Play Episode Listen Later Nov 25, 2019 23:02


    Are you a marketing manager stuck in the rut of trying to get your boss/s to commit more money towards moving from Traditional Marketing into Digital Marketing? Bidpixel's Dave Granfield chats to Mireille Ryan about how to ask a boss/CEO/board for more budget towards digital in 2020. Mireille is the CEO at SMMI

    The big stakes for traditional bricks and mortar brands

    Play Episode Listen Later Nov 21, 2019 20:14


    There are going to be winners and losers in the marketing and sales game and more often than not, the winners are the ones that actively adopt change. Did you know that in the last 15 years, 52% of fortune 500 companies have disappeared?  Josh Oastler and Dave Granfield chat about this trend today and put the spotlight on one Aussie bricks and mortar brand that has gone under after over 166 years in business.

    Conversion Rate Optimisation for 2020 - 5 hot tips from Josh Oastler

    Play Episode Listen Later Nov 17, 2019 20:14


    The internet just keeps on getting busier.  And as this happens, content is drowning in the bloody waters of a feeding frenzy. The true winners in 2020 are going to be the brands that swim out a little deeper, get some blue ocean around them and create a Conversion Rate Optimisation roadmap that'll get them noticed.  Join Dave Granfield and Josh Oastler for a chat about the top 6 tips for CRO in 2020.

    Facebook advertising AFTER the Christmas 2019 season

    Play Episode Listen Later Nov 14, 2019 15:43


    Facebook advertising over the Christmas 2019 season. What NOT to do + 6 tips on how to win with ads.

    Play Episode Listen Later Nov 13, 2019 20:51


    Instagram stories get direct to messenger conversation connections + more

    Play Episode Listen Later Oct 16, 2019 14:38


    In this episode, Jay Janus and Dave Granfield chat about four new platform releases for Facebook and Instagram.  Story to messenger links, ad translations as a native option, reporting stats on multiple ad accounts and Instagram shop ads with product tags. Don't forget to subscribe to get updates.

    How to scale your Facebook ads the BidPixel way

    Play Episode Listen Later Oct 2, 2019 21:57


    Dave and Jay get down and dirty on how to scale Facebook ads effectively in the day and age of Campaign Budget Optimisation.  This topic is going to bring out the comments for sure as there are soo many ways of scaling adspend to increase revenue and everyone seems to have an opinion.

    False claims by agencies, attribution windows explained & do $5 ad sets work anymore?

    Play Episode Listen Later Oct 1, 2019 20:56


    Dave Granfield and Jay Janus talk about being sick and tired of marketing agencies operating unethically taking on customers and underperforming. They also discuss the good old $5 adset for testing. Do they work and if not, what is a better option? Plus - BidPixel is growing and moving. We are off to a new office on the Gold Coast and it's time to celebrate with a prize.

    What mistakes do real estate agents make, lead generation basics and what are the must have's for ecommerce

    Play Episode Listen Later Sep 26, 2019 24:34


    In this episode, Jay Janus and Dave Granfield talk to Real Estate advertising expert Paul Finch to answer a very simple user-submitted question that that stumps most real estate agents.  The lads also talk about lead generation basics and Jay wraps up the episode talking about a strange issue plaguing Shopify stores right now. _______________________

    How to protect your Facebook Ad account - Barely anyone does this right!

    Play Episode Listen Later Sep 23, 2019 21:50


    Learn how to setup your Facebook page, ad account and other assets like pixels correctly to ensure that you not only tighten your data privacy but also operate within Facebook's terms of service.  Jay and Dave discuss why so many business owners are leaving their ownership of these crucial assets wide open.

    Introducing Chris Mott - one of Australia's best Facebook ad managers

    Play Episode Listen Later Sep 22, 2019 19:56


    This episode is all all about getting in Chris Mott's head and finding out just why he's quickly getting labelled as one of the nation's best advertising managers, all while silently working away and not trying to get guru status.  Listen to this episode where Chris talks about things other ad managers would never even consider - learn why Chris' clients rave about him! 

    Tiktok advertising, Q4 Facebook ads and just what is a Facebook account rep

    Play Episode Listen Later Sep 22, 2019 24:51


    Why the heck is everyone starting to talk about Tiktok (Thanks Gary Vee) and what opportunity is there to advertise on the 15-seconds-of-fame platform for teenagers. Plus, Jay gives us a run down on the Q4 playbook for Facebook advertising while Dave explains what levels of Facebook ad account reps there are.

    BFCM prep, Where BidPixel came from, tools of titans and ethics in our industry

    Play Episode Listen Later Sep 11, 2019 23:25


    Jay and Dave discuss Black Friday, Cyber Monday in Australia in 2019 as well a introduce a new segment called "What makes this ad great" where they look at Shift, a productivity platform's use of asset customisation and dynamic creatives.Dave reviews the mega book Tools Of Titans and Jay has a say (rant) about the ethics of the advertising industry

    Instagram explore ads, Messenger ad lead generation and mega agencies on the decline

    Play Episode Listen Later Sep 10, 2019 24:57


    Welcome to the episode where Jay and Dave, two Australian lads running a million-dollar advertising agency discuss the new releases for Facebook's advertising platform as well as the trend that is booming down where the mega-factory marketing agencies are losing market share to the little guys.  Customers want and deserve transperency and it's time for the household brand names of the world to be getting a clearer insight into where their money goes. 

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