Podcasts about ios 14

This is the largest update to Meta since 2021 (IOS14) and is changing everything. In this episode, Josh breaks down the 4 MAJOR Meta AI updates, draws out how they work (don't judge his stick figure drawings…), and then explains what it means for the future of ads with a BIG TAKEAWAYS list.You'll learn:Why old-school TOF/MOF/BOF thinking is outdatedHow Meta now predicts the exact content each buyer needs—and in what orderHow ad delivery just got 10,000% fasterWhy previous campaign structures are about to get punched.Want to read the FULL breakdown & takeaways?Here's Josh's Notion doc on it.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

Prueba SIIL con el cupón INNOKABI (10% de descuento) para revertir los efectos de la edad en cabello y piel de manera 100% natural aquí https://getsiil.com/ Recursos sobre emprendimiento, formación, marketing online y lean startup: Libro "Emprendedor ágil" https://innokabi.com/el-metodo-emprendedor-agil/ Libro "30 errores que matarán tu negocio" https://innokabi.com/libro-30-errores-que-mataran-tu-negocio/ Únete a mi newsletter: Suscripción Newsletter Innokabi https://innokabi.com/ ▬▬▬▬ INFO GENERAL ▬▬▬▬▬ ► DESCRIPCIÓN: Me alegro que hayas decidido acompañarnos una semana más en el podcast de Innokabi. Soy Alfonso Prim y quiero ayudarte a lanzar tu marca, producto o servicio con éxito empleando lean startup, herramientas de marketing online y experiencias de otros emprendedores que ya lo han conseguido. ▬▬▬▬▬ CONTENIDO ▬▬▬▬▬ ► DESCRIPCIÓN EPISODIO: En este episodio nos acompaña Manel Gómez, referente internacional en Meta Ads para e-commerce y speaker habitual en eventos de Meta. Manel comparte su experiencia invirtiendo más de 25 millones de euros en campañas para marcas internacionales. Hablamos de estrategias de testeo, escalado y optimización, cómo ha evolucionado la plataforma y qué funciona hoy para hacer rentables tus campañas en Meta. ► MARCAS DE TIEMPO: 00:45 Cómo empezó con Meta Ads 02:20 Por qué dejó la universidad 05:15 Sus inicios con llamadas en frío 07:00 El evento que le cambió la vida 09:30 La evolución de Meta Ads desde 2018 12:00 Impacto del iOS14 en la publicidad 14:10 Cómo testear creatividades efectivas 16:25 Qué variables son clave hoy 18:40 Por qué se queman los anuncios 21:15 Qué es el ad quality y por qué importa 24:00 Cómo hacer testeo con sentido 26:10 Creatividades simples que convierten 28:35 Tipos de escalado que funcionan 31:20 Pujas manuales: cost cap vs bid cap 34:00 Qué es Advantage Plus y cuándo usarlo 37:10 Reglas claras para escalar campañas 40:30 Cómo combinar estrategias y crecer ▬▬▬▬ REFERENCIAS Y ENLACES ▬▬▬▬ Dónde encontrar a Manel Gómez: ► Instagram: https://www.instagram.com/manel.gomez/ ► Youtube: https://www.youtube.com/@ManelGomezOfficial Recomendaciones de Manel: Libro: Breakthrough Advertising de Eugene Schwartz Además... Si te gusta el Podcast de Innokabi, no olvides darle al ME GUSTA, dejarme un comentario en tu plataforma de podcasts favorita, y registrarte en la newsletter de Innokabi donde comparto experiencias, ideas de negocio y consejos sobre emprendimiento y marketing online: Únete a mi newsletter: Suscripción Newsletter Innokabi https://innokabi.com/ Recuerda… Prueba SIIL con el cupón INNOKABI (10% de descuento) para revertir los efectos de la edad en cabello y piel de manera 100% natural aquí https://getsiil.com/

Send us a textThe world of e-commerce advertising is evolving. Phoenix introduces us to the potential of understanding pre-purchase behaviors, enriching unidentified traffic, and why post-iOS 14.5 represents a chance for clean marketing innovation.In this episode, Jordan West with Phoenix Ha, the visionary behind Ad Beacon. Discover the pivotal strategies that bridge the gap between prepurchase behavior, post-purchase insights, and the true impact of your ads. With experience spanning collaborations with global giants like Nike and Keen, Phoenix delivers profound insights into navigating the challenges brought on by privacy shifts and how to adapt for success in today's ecommerce landscape.Listen and learn in this episode!Key Takeaways from the Ep:Importance of Accurate Attribution: Post-iOS 14, accurately tracking ad performance is crucial due to discrepancies between reported platform data and actual sales.Impact of iOS 14: Significant changes in data privacy regulations affected advertisers, causing trust issues and financial loss for businesses.Focus on Data Privacy and First-Party Data: Emphasis on adapting to new privacy standards and leveraging first-party data for effective ad measurement.Innovative Solutions by Ad Beacon: Ad Beacon is developing new methods to measure both pre-purchase and purchase behaviors to enhance marketing strategies.Social Commerce and Ad Tech: Emerging platforms like Flip and AppLovin signify innovation in social commerce and ad technology.Reevaluation of Free Trials and Pricing Strategy: The ineffectiveness of free trials and the need to align pricing strategies to ensure client engagement and perceived value.Podcast Guest:Phoenix Ha, She is the brilliant mind behind Ad Beacon, a tool that has been transforming how brands measure their ad success. Phoenix is not just a data geek but a results-driven expert with experience working with numerous brands, including industry giants like Nike, Modelo, and Keen. Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

When Alex Song had to fold a business due to the signal loss from the post-iOS 14 changes in digital marketing post-iOS 14, he set out to solve this problem. In this episode, Taylor interviews Alex about that solution – an AI-powered data intelligence platform called Proxima. You'll learn how the platform leverages anonymized first-party data to help digital brands access new customers, lower their acquisition costs, and increase their ROAS. He also shares poignant advice to professionals wondering if they should be taking more risks in their career path. Alex is the CEO and Founder of Proxima. Before launching Proxima, Alex founded three direct-to-consumer businesses, after working a decade as an investment banking analyst.  Questions Alex answered in this episode:What is Proxima and why did you start it?Where are you getting your data? And what are you doing with it to make CPAs lower and ROAS better?How did you manage to solve the loss of signal post-iOS14?How do you think the most successful mobile marketers are getting in front of the right customer at the right moment, without a ton of data to rely on?How do you think about attribution and measurement?What do you think the future looks like for AI-powered marketing platforms?Does your platform work with Android, too?Timestamp:0:50 What is Proxima?2:25 Alex's background8:00 How does Proxima work?12:54 How most marketers are solving for signal loss14:51 Attribution and measurement16:15 Testing audiences and creative concurrently17:10 The future of AI-powered marketing tools19:32 How to test if Proxima would work for you22:15 Career advice & accelerated learning28:47 What not to miss in NYCQuotes:(13:50-14:16) “What we are really focused on is how people can be empowered to test audiences the same way they feel they can test creatives.”(27:34-27:49) “I think the main difference in my learning curve really came from the speed at which I was willing to be wrong and then to learn from it.”Mentioned in this Episode:Alex Song's LinkedInProxima

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. (00:00) Intro (00:50) ⁠⁠Europese AI verordening is nu van kracht geworden (06:05) Kruidvat krijgt flinke boete voor fout naleving cookie-banner in 2020 (09:57) Reclamecookies blijven toch in Chrome (13:08) Pulse from the past: Apple's iOS14 vraagt om tracking-toestemming in apps (15:59) OpenAI toont prototype Search GPT (19:45) Google transformeert je telefoon in een AI-assistent (21:10) Gemini intelligence komt in Google Home (22:50) Instagram laat social media managers schrikken door test met horizontale profiel-feed (25:46) Reddit lanceert lead ads wereldwijd (als beta) (29:12) Outro Shownotes: https://www.adwise.nl/podcast/ Hosts: Jeroen Roozendaal en Daan Loohuis Volg Adwise ook via:

Adam is a serial entrepreneur and the founder/CEO of Retention.com, which helps DTC brands grow their email list 10-15x faster than any other way. He has bootstrapped the company to 20m ARR in 3 years, and sold his last company to private equity for an eight figure exit. Adam is the host of the "10 Years in the Making" podcast, is creating a weekly work-in-public docuseries called "Billion Dollar Challenge", and posts daily on linkedin and twitter. Adam is an expert in email marketing, list growth, data, compliance, and building software companies. In this episode, you will learn How the iOS17 update has altered the user tracking landscape for platforms like Klaviyo and Meta How does the reduction from a 2-year tracking window to just 7 days fundamentally change marketing strategies for ecommerce brands The effects of the iOS14 and iOS17 updates on ecommerce marketing? What are the most immediate challenges that ecommerce brands are facing due to this reduced tracking capability Given these new limitations, the strategic shifts that are recommended for ecommerce brands looking to maintain effective marketing campaigns For brands that are just now becoming aware of these changes, what are the first steps they should take to adapt their marketing strategies effectively Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

La semaine dernière, le groupe Meta a annoncé vouloir proposer aux utilisateurs Européens de ses plateformes, un abonnement payant d'une dizaine de dollars pour, en contre partie, profiter d'une expérience sans aucune publicité.Avec Antoine Gagné, on discute de cette annonce, des réalités politiques que traverse Meta dans l'Union Européenne en ce moment, des risques et des conséquences que cela pourrait avoir chez les annonceurs.Un épisode excessivement important, qui ne serait pas sans rappeler, un certain iOS14...Bonne écoute,L'équipe de la J7 AcadémiePour nous proposer un sujet : Enquête No Pay No PlayNOTE :J7 MediaSocial SellingJ7 AcadémieFormation gratuit : Comment scaler sur Facebook Ads Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Co-Founder & CEO of FEAT Clothing, "The best account to follow on LinkedIn" Forbes 30 under 30, Featured in NY Times, Entrepreneur, Forbes: Taylor Offer knows a thing or two about building a personal and consumer brand.This is a must listen for any entrepreneur. Taylor talks, with a level of transparency most don't, about the highs and lows of entrepreneurship. The challenges of disconnecting business success from personal happiness. Other highlights from the episode:How being a fan of the LA Clippers & not fitting into the ways of traditional schooling led Taylor into his entrepreneur journeyFrom finance and a corporate internship to starting his entrepreneurial journeyWhat it is to be "sensory sensitive" to clothing Going from 5K to 130K followers on LInkedIn & how that growth helped scale FeatThe importance of building trust within your audienceThe impact iOS14 had on Feat - from flying to survivingHalf naked billboards throughout LA: what drives his marketing philosophiesSeparating yourself from your business to protect your mental healthThe importance of energy & tone as a leader How transparency attracts the right kind of people in your lifeLeaning into your uniqueness

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to this Archive Episode of DTC Podcast. Today we're replaying our seminal interview with Meta's Director of Marketing Science for the Small Business Group (and 10 year FB veteran) Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. This podcast is a masterclass in what it takes to build a generational brand with growth powered by Meta Ads. We cover: “The Why” behind Meta's Performance 5 and why every brand needs to have these 5 boxes checked Why Advantage Plus Shopping Campaigns are the by far the most successful ad platform feature rollout since iOS14.5 (and how to use to to scale) True Classic's creative formula, and how to pair it down when you're just getting started. Selling the transformation, not the product and lots more… Timestamps: 00:00 Introduction 02:45 Leveraging Meta's Platform 09:12 Understanding Your Audience 24:50 The Importance of Brick-and-Mortar 32:15 Measurement and Attribution Strategies Hashtags: #EcommerceStrategies #MetaMarketing #OnlineAdvertising #OmnichannelSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Meghana Dhar is a tech advisor and investor passionate about creators, brands, social media, and commerce. With a background in big tech, she worked at Ebay where she discovered her love for e-commerce, marketplaces, and direct-to-consumer (DTC) business models. Meghana's strategic expertise led her to become an advisor to the CEO during the spin-off of PayPal. She later served as the head of shopping partnerships at Instagram, witnessing its growth from inception. Recently, she held the position of global head of partnerships at Snap, accumulating valuable experiences in social commerce.On this episode of DTC pod we cover:"Jobs to be done" & social media platformsInstagram's shift from shoppingThe importance of starting from scratch for new platforms.eBay's lasting impact on ecommerce & marketplaces.The need for better support of communities on current platforms.The potential of social commerce and monetizing creators.Episode Timestamps:3:39 eBay: Original, disruptive e-commerce, evolving.5:42 PayPal, creators define eBay's community culture.10:46 eBay market share loss: PayPal's impact.13:10 Supply-first platforms incentivize content creators, audiences.18:06 Instagram shopping confuses user expectations, needs.22:16 Focus on niche communities, supply monitoring.26:20 Bullish on bread, frictionless onboarding, growth hacking.30:54 Snap user inquiries about partnerships, media.32:00 iOS 14 impacts Snap: revenue loss, AR strategy.36:34 Commerce trends: website traffic, pop-ups.39:39 Creators prioritize community, authentic content.44:11 TikTok shopping potential: noteworthy.46:36 DTC Pod event, LA, October 5.Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!Shownotes powered by Castmagic---Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Check out our guide to all the best brands here. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Meghana Dhar - Tech advisor and investor passionate about creators, brands, social media, and commerce.Ramon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Castmagic

Joe Shelerud is Co-Founder and CEO of Ad Advance, a digital advertising agency and Amazon Advertising Advanced Partner. Joe's career in business and engineering quickly pivoted into the Amazon space after he started selling on Amazon back in 2014. After scaling his own 7-figure brand, Joe and his business partner founded their agency Ad Advance in 2017. Together with his team, Joe has helped brands all over the globe scale their brands. Joe is also the host of The Ad Project podcast, a show that helps eCommerce brands scale and push their advertising to the next level. On this episode, Joe and Chris discuss: How bidding for online advertising works Amazon vs. Facebook in the battle for king of digital advertisers Dealing with algorithm changes Selling the business to Permanent Equity Links Ad Advance The Ad Project Podcast Joe on Twitter Topics: (00:01:54) Joe's career (00:07:31) Getting on Amazon's radar and working with them (00:10:29) How does bidding work? (00:15:08) Is there anything that worries you about increased browser privacy? (00:17:13) Are our devices “listening” to us? (00:18:33) Are you an outsourced ad buyer? (00:19:40) What does a great client look like and who do you screen out? (00:21:18) How do you know if you're doing an excellent job for the client? (00:22:52) What are sellers prioritizing on Amazon today? (00:25:16) Could Amazon dethrone Facebook as the largest digital advertiser? (00:26:22) Do you plan to expand to retail media? (00:27:20) What have you learned from Amazon about running your business? (Twitter Vid) (00:31:03) Is the winner in e-commerce who can advertise online the best? (00:33:11) How do you deal with algorithm changes? (00:34:30) Who was most affected by the iOS14 update? (00:35:38) What are some big changes you're seeing from sellers? (00:37:35) How does AI play in your business? (00:44:18)Amazon DSP (00:45:13) Selling to Permanent Equity (00:56:04) Visiting all 50 states with your kids Support our Sponsors Fort Capital: https://bit.ly/FortCapital Follow Fort Capital on LinkedIn: www.linkedin.com/company/fort-capital/ Chris on Social Media: Twitter: https://bit.ly/3BYIjcH LinkedIn: https://bit.ly/45gIkFd   Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO  The FORT is produced by Johnny Podcasts

Have you taken advantage of the revolutionary iOS 14 Playbook to drive explosive growth for your business? In today's digital world, the role of emerging technologies in the digital marketing landscape cannot be overstated. In episode 197 today, we are privileged to host Kyle Hoffman to successfully discuss navigating the post-iOS 14 world.  Kyle's marketing career background: He has been in the marketing space for quite some time now, having started at a performance agency before transitioning to paid media and as a fractional CMO for a number of brands. As a fractional CMO, he helped companies make sound marketing decisions and drive strategy. He ensures strategy alignment with the company's vision through the cooperation of the marketing and sales departments. How he helped Wello Sock Brand to succeed: In October 2021, they launched Wello officially as a product-based brand after splitting from the mother company. Wello seized the opportunity of the existing gap in the compression socks market. Previously, customers were medically prescribed to wear compression socks neither found them fun, comfortable, or colorful. Consequently, Kyle came in to build the brand from the ground up and achieve function growth. With over 100,000 customers at present, Kyle projects that Wello is on track to sell over 1 million pairs of socks in 2023. Marketing changes in the post-iOS 14 playbook: Our guest expert today reckons that the marketing landscape experienced major shifts following the launch of iOS 14. He says that iOS 14 placed the burden on the creative, shifting from technical media buying to technical, creative development. As such, companies had to be highly purposeful and creative with development and testing the creative. He explains the testing method for a campaign to figure out what is working. Kyle says they tag a given element of creativity, especially mashed-up user-generated content, with the label. They integrate various modular assets that form a rich database that is tested to determine what is working and what areas need improvement. He attributes 80% of their content to style user-generated content because of the large network of content creators.  Time codes (0:09) Introduction of today's topic and guest expert (0:42) Kyle's marketing career background (03:07) How he helped Wello Sock Brand to success (07:28) Marketing changes in the post-iOS 14 playbook (13:22) How DTC brands can adapt in the post-iOS era (16:22) Best practice metrics for success (18:19) Trends in the digital landscape in the post-iOS 14 (21:51) Kyle and his company's contact information (22:55) Kyle's choice of brand representative

På Facebookannoncering.dk har vi lavet et BigQuery-dashboard, der hiver tal for samtlige kunder i Obsidian Digital. Vores kunder bruger ca. 400 mio. DKK om året på Facebook- og Instagram-ads. Vi har lavet siden for at du som annoncør altid kan trække nogle trends med udgangspunkt i det danske marked og danske virksomheder for fx CPM, CPA og CPC. Grafen her viser den gennemsnitlige CPA (Pris per Køb) for samtlige kunder i Obsidian Digital de sidste 12 måneder. I den periode har vi set st stødt fald fra 35 EUR til 19 EUR - altså et fald i gennemsnitlig CPA på 46%! Det betyder, at vores gennemsnitlige kunder i dag betaler 46% MINDRE for et køb end for et år siden på Meta. Der er flere grunde til, at annoncering på Facebook og Instagram lige nu brager igennem: ✔️ Meta er lykkes rigtigt godt med at få folk til at bruge mere tid på app'en, særligt i Reels. Den "skjulte" investering i AI (ifht. den meget synlige investering i Meta-verset) betaler sig. Antallet af sidevisninger er oppe, og så falder CPM-prisen, hvilket trækker CPA-prisen ned. ✔️ Meta - og resten af industrien - fik et slag med iOS14. Men Meta har taget skeen i den anden hånd og har forbedret modellering, lanceret Advantage+ der er baseret på on-platform signaler, skubbet på implementering af serverside tagging / Conversions API og i det hele taget bare arbejdet sig igennem udfordringerne. ✔️ Forbrugertillidsindeks-tallene i Danmark bundende omkring september/oktober 2022 og nu er vi steget 8 måneder i streg. Folk er mindre bange for fremtiden og bruger derfor flere penge her og nu. Min fornemmelse er, at annoncering på Facebook og Instagram tog et ordentligt slag i april 2021 pga. iOS14/ATT, og at vi siden da har været underdrejet. Men jeg tror faktisk, at vi er ved at være der. Jeg er meget bullish ind i efteråret for danske virksomheder (og webshops, som grafen her er baseret på). Hvad betyder det for dig? Du burde have markant bedre resultater lige nu end for et år siden. Hvis ikke, så bør du kigge ind i dit setup med kritiske øjne. Meta har potentiale til at spille en stor rolle i den vigtige Q3 og Q4-planlægning. Hvis du har nogle penge til overs, så kan du placere dem i Meta-aktier, for jeg tror den kommer til at sige (det skal jeg lidt sige: det er min egen største position ;-) )

Apples App Tracking Transparency - også kendt som iOS14 - rystede digital marketing i sin grundvold i 2021. Det har ledt til ‘Signal loss' på platformene. Facebook måler færre konverteringer, og det betyder, at det er sværere at levere resultater. Er en konsekvens af ATT, at du skal bruge flere penge på færre kanaler? Det er der et godt teknisk og “algoritmisk” argument for - og det kan have stor betydning for dit marketing-mix.

The smartphones designed by Apple have long occupied a strong position in the mobile market. They have become so popular that every other person in large cities carries an iPhone. However, most owners of Apple devices don't realize how truly powerful their gadgets are. Did you know, for example, that the Late Night option can make your phone around 20% louder than it used to be? Do you know how to record a video without being noticed? Your video will be recording, but it won't be seen on the screen. Well, that's sneaky! And if you like writing long romantic letters in your notes, but don't want anyone to read them, except the person…you know... you just can set a pass to your notes. So, we have picked some of the most incredible iPhone tricks that can make your iPhone experience better than you ever dreamed. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we meet Courtney Toll, the founder, and CEO of Nori. Nori in an innovation on the traditional iron that has the form factor of a hair straightener. In this episode, we hear how Nori was born from Courtney's own pain and went from no product to over $5M in sales in 2 years..  Topics covered:Product innovationCustomer pain pointsDefying iOS 14 changes with DTC and Meta Amazon launchesIn-store demosAdding consumable parts to productsTakeaways: Great product opportunities lay in categories that are boring and lack innovationCustomers are likely to resonate with products that demonstrable and solve an acute painA brand should have an appropriate spend level where acquisition is profitable, there is sufficient data to learn and improve ROASSeasonal buying periods are a great time to launch Amazon. Amazon has its own ecosystem of influencers and affiliate partnersNew form factors need to be tried out in the storeOmnichannel is not just distribution, it's marketing tooPlease let us know your thoughts about the episode!Where to find Courtney Toll:Linkedin: https://www.linkedin.com/in/courtney-toll-442602116/​Website: https://nori.co/Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com

Mike Taylor created and grew a successful growth marketing agency (Ladder.io), is building a business around simulator-based courses for data-driven marketers (Vexpower), and is the author of a forthcoming book about marketing memetics. He joins me on the show to talk about the power of memetics in marketing (and so much more), creative testing, and marketing measurement. Here are a couple of quotes for the show: "Measurement wasn't actually better before iOS14, it was just easier." "It's better to be uncertain and right, than certain and wrong." Listen to the end for some actionable advice for marketers to implement immediately.   Links from the show: Mike Taylor (LinkedIn) Saxifrage Vexpower Marketing Mimetics Recast   --- Send in a voice message: https://podcasters.spotify.com/pod/show/measure-up/message

-------------------------Pour réserver une session stratégique avec moi et parler de vos campagnes de publicité Facebook, c'est par ici : https://dhsdigital.eu/audit Pour ne pas manquer mes prochains contenus, retrouvez-moi sur :➡️ LinkedIn : https://www.linkedin.com/in/daniloduchesnes/➡️ Instagram : https://www.instagram.com/_danilodhs/➡️ Facebook : https://www.facebook.com/daniloduchesnes➡️ Newsletter : https://daniloduchesnes.com/newsletter 

Whether you like it or not, the advertising landscape is changing faster than ever before. ChatGPT, iOS14.5, and TikTok personalized ads were all introduced in the last 2 years… and there are more innovations to come. Agencies who don't adapt, die. That's the bad news. The good news? If you stay on top of innovations, you'll develop a reputation so that potential clients ask for your name first. Even better news: today's guest, strategy consultant Brian Kessman will show you how. In this episode, you'll discover how to scale your advertising agency (even as new technologies leave other advertisers behind). Listen now. Show Highlights Include: The “Anti-Hierarchy” method that keeps your agency on the cutting edge of your market (and survive the next crisis) (1:39) How to develop saintly patience in minutes a day. All it takes is a post-it note and a pen (7:23) How waking up at 5 am could be the greatest decision of your life (even if you're normally a night owl) (9:54) Why best practices could kill your agency in The AI Age of Marketing (and how to thrive instead) (12:44) To connect with Brian Kessman, please visit:  https://www.linkedin.com/in/briankessman/  

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we have an all-time classic episode that features Meta's Director of Marketing Science for the Small Business Group (and 10-year FB veteran), Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest-growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. https://trueclassictees.com https://meta.com True Classic's Secret? Electric product market fit, and Meta Ads - proving that the golden scale days of Facebook Ads are far from over. Whether you're a brand just starting out, or a high-growth, omnichannel juggernaut like True Classic, this podcast is filled with excellent insights about how to get traction on Meta Ads, and how to scale to 6 figures a day. We cover: “The Why” behind Meta's Performance 5 and why every brand needs to have these 5 boxes checked Why Advantage Plus Shopping Campaigns are the by far the most successful ad platform feature rollout since iOS14.5 (and how to use to scale) True Classic's creative formula, and how to pair it down when you're just getting started. Selling the transformation, not the product, and lots more… On with the show…..we've got Meta on the line! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

1) 1:36 What was it like to have a 7-figure daily budget on Facebook? 2) 2:32 What are the most common mistakes that prevent people from scaling up from a $1,000 - $2,000 daily ad budget? 3) 4:09 Tell us more about your systemic approach to testing that is less trial and error and more architecture based 4) 5:47 "How do we structure our campaigns now, given that Facebook's a smart machine learning system, given that it's not one-off offers and it has to be evergreen? Talk about how important it is to have 50 conversions per ad set." 5) 8:07 "What is the ideal campaign structure?" 6) 10:36 "Back to campaign structure. You're saying within a conversion objective campaign, you're having multiple ad sets; one broad, one or two look-alikes, and maybe a custom audience or two?" 7) 12:10 Are you willing to scale on less than one ROAS if you know that there are unattributed sales that are flowing into other channels or there's a higher PV? and how do you account for things like iOS14? What have you noticed in terms of maybe fewer sales or attribution, or changes in the algorithm? 8) 13:55 What do you do to account for discrepancies? Do you just accept a higher CPA 9) 15:33 How do we triangulate between Facebook ads, Google Analytics, Shopify, events manager, Google Tag Manager, and all these other 'conflicting' sources? 10) 17:29 We talked briefly about re-marketing, and how most of the conversion optimization if we choose conversions as the objective, will come through broad and look alike. Then what do we do with email and web custom audiences? 11) 18:49 Why don't you use re-marketing audiences? 12) 20:07 "You've been focusing mostly on conversion as the objective whether it's a tripwire, or a core offer, or an add-to-cart or something like that- what about top and mid-funnel objectives? How does that play in?" 13) 22:13 What I want to distinguish is between content that's about the conversion versus choosing the conversion objective, and do they go together? 14) 24:47 "What about using lead ads to be able to collect emails, and re-marketing from email to a sale?" 15) 26:06 "Talk about what industries you see are really popping right now, or the ones you're working with." 16) 28:35 "You mentioned SAS, what are some of the strategies that you see that are working for SAS companies?" 17) 30:10 "You did that through Facebook ads?" 18) 30:23 "What objective did you choose?" 19) 31:27 "Does it only work on high LTV products or experiences?" 20) 33:27 "You mentioned there were three things for SAS businesses- the experience, the on-boarding, and what was the third piece?" 21) 39:48 How do people get a team and processes in place so that they don't have to worry about running the machine anymore- getting content, collecting feedback, UGC? 22) 43:06 What's the right way to think about content and how do we actually create it? 23) 46:05 What have you noticed in terms of average costs over the last year or so? Like average CPM, average CPC, average conversion rates? 24) 49:15 What about things like Dollar a Day? What's been your experience in testing that? 25) 51:29 "Is there a question you wish you were asked on a podcast?" 26) 54:47 "Name 10 things that begin with the letter P." 27) 55:43 "How can people find out more about you?"

AI is transforming marketing by the day – and these two guys are lightyears ahead of anyone I've seen in leveraging it for marketing. In this episode, you'll learn how they're leveraging "Rapid Experimentation" and AI to fight against iOS 14.5.Matt Harward is the CMO of The MESSI Brand & MGO Global, has produced $400M+ in revenue from his two 9-figure & multiple 8-figure brands. He's personally spent more than $60M on Facebook Ads and recently took one of his companies public.Stafford Newsome is the Co-Founder/President of Unicorn Industries – the company they both own that develops tech & processes for their brands.Every time I bring these guys on the podcast, my business grows and I make a lot more money from implementing what they teach. I have no doubt it'll do the same for your business! ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | Enjoying The Ecommerce Alley Podcast?Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

This week, Natasha, Mary and Becca got into:For our deals of the week, we talked about why tracking app Strava's purchase of Fatboy, a high-resolution 3D global map platform for the great outdoors, seems like a smart move, how Wasted wants to make port-a-potties less gross and more useful and All Raise CEO's decision to step down after less than one year in the role.Then we got into how the feds are scrutinizing Google's alleged ad tech monopoly and the implications for startups, before moving into different ways the downturn is impacting the way companies are hiring.And lastly, we discussed femtech's very good 2022 (even though we all agreed we don't love the term 'femtech').Equity drops at 10:00 a.m. PT every Monday and at 7:00 a.m. PT on Wednesdays and Fridays, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders, one that details how our stories come together, and more!

This week on the show, Marin from The Inspire Agency joins me to talk about how iOS14.5 changed e-commerce forever. We talk about what iOS14.5 was, what it changed, and how you can navigate these changes with your online store.

This is the behind-the-scenes story of my mastermind call that I am sharing with you. If you are interested in my mastermind group, DM me on Twitter for more. Timestamps: 1:42 - Dara's story about how she got into paid social marketing 6:08 - Who inspires Dara to look up to? 8:34 - What Dara has changed her mind about Facebook Ads? 13:24 - How do you fight the low ROAS? 14:40 - What if the CTR is above 1% but conversions are still low 17:29 - How do you fight attribution on Apple store post IOS14? 19:33 - Key scaling lessons 22:33 - UGC vs IGC content 27:48 - Is retargeting still relevant in 2022 and beyond? 30:52 - What are your Black Friday lessons Links Dara is pretty active on Twitter: https://twitter.com/DenneyDara And her YouTube channel is worth following: https://www.youtube.com/@DaraDenney Join our Paid Social Mastermind here if you are interested: https://forms.gle/LyW9VHiecQ3qB1TS6

Garrett, founder of Digital Growth Labs, is a market leader in the DaaS space (Data as a Service).He helps B2B & B2C brands identify their existing demand, take ownership of their data, and future-proof their growth.Garrett does that by showing them how to unlock, store, and leverage their first-party data.By deploying battle-tested AI growth systems designed to bolt directly into their flow & instantly improve performance. A method that ultimately fixes broken retargeting, utilize identity resolution & audience modeling.Get In Touch With Garrett:LinkedIn: Garrett GrayTwitter: @GarrettDGLWebsite: https://digitalgrowthlabs.com/ Meet the Mission Control hosts:Alex's specialty lies in psychology, paid advertising, funnel building, technology, and finance. He has managed millions of dollars in ad spend on various social platforms, and solved complex problems with thousands of businesses.Guest host Dave has spent over 12 years in the industry where he has managed an e-commerce supplement shop for 8 years where they grew from 6 figures in yearly revenue to over 8 figures, managed millions in ad spend on Facebook, and founded a 7-figure fitness franchise marketing agency specializing in paid advertising, lead nurturing, and membership growth coaching which currently has over 100 clients. Produced by Victoria Martin (Petersen).Follow us on Instagram

Your host, Samir Elkamouny, talks with the CEO of Popsixle, Noah King. Popsixle packages together browser information, click information, and de-identified user information and sends it back to your Meta ad account. By sending compliant, 1st-party data, 100% of your signals are usable and no longer impacted by iOS14. With Popsixle, you can gain access to all of your data, in real-time. You can see what data was shared, whether it was accepted, and what was included within the data payloads.To learn more about Noah's work, click here.If you'd like to be a guest on Ecom Growth Leaders, click HERE.

#38: Alex Song is the CEO and founder of Proxima, which helps brands boost their marketing abilities by using big data and Proxima's AI-powered software. Alex began his career in finance, but eventually he decided to start his own business. He is no stranger to entrepreneurship and has confounded many companies over the years. While Proxima works to help other companies leverage data to improve marketing, Alex initially built Proxima to help solve problems he had been experiencing with his own ventures. In this episode we dive into: Changes in the advertising industry due to iOS 14.5The rise of social platforms and how we consume contentAudience PersonasHow to target your audience in our new digital ageFor the full episode summary and notes, visit StartupSavant.com/podcast!

How can you create buzz around your product even if it's not the "sexiest" product to market? My guest, Chris Miller, does an incredible job with this. Lots of actionable takeaways in this one. Video: https://youtu.be/8uAy3WvH3QQ P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

In today's Shopify ecommerce podcast, my guest is Joe Vancena, the CEO and Co-Founder of Status. They are a new customer account platform that gets more of your customers logged-in and keeps them logged-in for 6 months.Getting customers to login is more important now than ever. Brands have lost data to iOS14.5, they are about to lose cookies, and more than 85% of their customers are shopping anonymously.But with Status, Shopify brands overcome these challenges and create a powerful new world: logged-in commerce. Because once your customer logs in, you know exactly who they are.Inside a Status account, brands drive AOV & LTV by offering personalized shopping tools to every customer: like recently viewed products and products saved from cart. And they reduce those pesky tickets by fully integrating their support tools: helping customers track orders, submit returns, manage gift cards, and earn points – with one passwordless login.Let's jump in and learn more!Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify ecommerce store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

Worried about a looming recession? ...or current one, depending on who you ask. Reality is there's good reason to be concerned. However, there's always an answer for those prepared to seize the opportunity. Rob and Melissa help complete newbies start a profitable side hustle and the timing couldn't be better. FYI, this is how I first started selling online over 10 years ago and made over $40k in a year... over 10 years ago! And this still works. Have a listen and implement. Video: https://youtu.be/eYm9Jpv4tRs P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram  

Just recorded another great eCommerce business owner interview... Tracy Gunn is without a doubt an innovator in her business. She's a creative thinker full of incredible ideas and she defines what it takes to succeed as a small business owner.  There's some great takeaways for you and your eCommerce business in this one. Video: https://youtu.be/9C1YcmJXTms P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

What is a "pixel-less" ad campaign? On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore. Listen in to learn how you can use a "pixel-less" ad campaign to generate greater control, visibility, and accuracy in your ads - as well as better retarget your ideal clients without necessarily taking them out of Facebook.  IN THIS EPISODE, YOU'LL LEARN:  The "pixel-less" ad campaign  This week's nugget: How to use Facebook's built-in reporting tool The loss of data as a result of the iOS 14 update  A content-first approach to marketing Why you need to stop taking people out of Facebook The best way to learn about ads: spend your own money on ads How to consistently feed the algorithm with good data Depesh's definition of a good ad Links and Resources: https://www.smcommerce.com/lander-smc43565707 (Smcommerce.com) https://depeshmandalia.com/bpmmethod/ (Depeshmandalia.com) Connect with Depesh on https://www.linkedin.com/in/depeshmandalia/?originalSubdomain=uk (LinkedIn) https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you. https://perpetual-traffic.captivate.fm/outliant (Outliant) Test Everything. Get Conversion Optimization Superpowers. Make More Money. Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)

I think you're gonna like this one. Camille Beckstrand is one of 6 sisters that runs the company... Six Sisters' Stuff. In this interview she shares how they grew their brand from 0 to 4,000,000 followers organically (that's right zero ads) ...and then went on to make millions in sales. Tons of outstanding takeaways in this one. Here's the video link: https://youtu.be/bjk5u1NgRVU P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

I'm not a fan of hyperbole (aka “lots of hype” to get attention). So, when I say this is the most important Facebook Ads training you'll ever hear, I mean it. To run effective ads (aka “ads that make you money and you can scale”) you need to: Save Time Save Money Have quick feedback loops (aka “figure out what's working and what's not as fast as possible) This training will show you exactly how to do that by showing you how to read the key stats in your ad campaigns. Listening is good, but watching this will probably be better: https://youtu.be/7KrJuuGeWV4 P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

If you hang around the internet for a few seconds you'll inevitably run into someone promising to have the “secret to success” or “secret to becoming successful.” Turns out there is a “secret”... problem is it's not really sexy and it's hard to hype up because it's almost too simple. Here's the actual secret (based on math and evidence from over 95% of all successful people) Link to the video version of this episode: https://youtu.be/EHpdFwcC1T0 Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram  

In summer 2021, iOS 14.5 introduced a major change to Apple Podcasts with implications many podcasters may still not realize. With that update, your audience on Apple Podcasts is no longer getting your podcast directly from your RSS feed, but from a proxy. And that has some potentially bad implications!

The Future Of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley ConsultingToday, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to give advice on how machine learning affects marketing on various platforms including social media? With the update of IOS 14.5, what will the online marketplace look like for marketers? Ben and Shane discuss in detail what you can expect going forward. Show NotesConnect With: Shane Austrie: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Future Of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley ConsultingToday, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to give advice on how machine learning affects marketing on various platforms including social media? With the update of IOS 14.5, what will the online marketplace look like for marketers? Ben and Shane discuss in detail what you can expect going forward. Show NotesConnect With: Shane Austrie: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There's lots of numbers to look at when running ads for your eCommerce business. However, only ONE number matters most. Here's the number, how to calculate it and what to do with it: https://youtu.be/2BSQs8OcNuk Link to the video version of this episode: https://youtu.be/2BSQs8OcNuk Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Your passions can make you rich... but not in the way you've been told.  Here's how my passion for Jiu Jitsu helped me in business and how it will help yours. Link to the video version of this episode: https://youtu.be/pU2xExxoZik Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

You've heard this number mentioned a million times... whether you sell on Shopify or use Clickfunnels... it's a useless number, but not all hope is lost. Link to the video version of this episode: https://youtu.be/SKU9m9rfOxw Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

The "Marketing Funnel" is costing you money. Stop losing money and do this instead… I've had a problem with the "Marketing Funnel" concept for a long time. In this episode I finally break my silence and reveal the ugly truth: Link to the video version of this episode: https://youtu.be/Z-xUkbhex1I Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Here's the exact framework we use to help 4 figure per month brands scale into 7 figure per month brands... as efficiently as possible. Link to the video version of this episode: https://youtu.be/_dukVlgmzFs Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

You've heard me talk about the product launch process and how it can bring big cash infusions to your business, but if you want to amplify that even more, using Facebook Ads to grow your pre-launch list and bring new customers into your business is a great way to add fuel to the fire.    And yes, Facebook Ads still work, even after all the iOS14 updates. Tune in to hear how to do it and stay until the end for a special invite.    What You'll Learn What steps in the product launch process to use ads What you need to have in place before you start using ads How to allocate your ads budget to the product launch process Results Nicole has seen with her clients when implementing this strategy   Episodes Mentioned 127. Product Launch Process http://ecommercebadassery.com/127   91. Facebook Ads for eCommerce http://ecommercebadassery.com/91   Links Mentioned   Product Launch Checklist https://ecommercebadassery.com/checklist   Confused to Conversion Workshop http://ecommercebadassery.com/ctc   The Lounge eCommerce Membership https://bit.ly/3TqGNHy   Read the Full Episode Transcript http://ecommercebadassery.com/159   FREE Resource Library  Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook     Let's connect on Instagram @ecommercebadassery http://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. http://ecommercebadassery.com/Klaviyo     Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let's see how I can help get you to the next level!  http://bit.ly/EB-Discovery-Call     Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear.    This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

Triple Whale Signup (Discount Code: SUCCESS15): https://app.triplewhale.com/signupIn this video, Rob shares a tool called Triple Whale that simplifies reporting so that you can track your profits and optimize your ads much easier. The Triple Pixel gives you more than just first/last click attribution. Their server-side pixel tracks all your first party data to help increase your ROI on ad spend. Triple Whale allows you to gain clarity into every customer and purchase, easily view your top performing ads and generate reports to inform future production, and understand your customers spending habits and accurately forecast your brand. With raising CPMs and iOS14.5 impeding the ability to make the right decision, it is reckless to run an ad account on platform metrics. Facebook Ads and TikTok Ads attribution is all over the map and very difficult to rely on when making decisions for your brand. Simply put, Triple Whale gives you better data to make better decisions. Inject every campaign, ad set and ad with first party data - I highly recommend it!For a clothing brand looking to scale up their facebook ads, Instagram ads and TikTok ads there isn't a better tool I've found. My clothing brand has improved drastically ever since I started using Triple Whale. I run all of my facebook ads, TikTok ads and Google Ads through it. I hope this tool is as much of a game-changer for your brand as it is for mine!

This week you'll hear from two of our expert ad buyers with experience managing anywhere from thousands to to millions of dollars in ad spend. They give you actionable changes you can make today to help you escape the death spiral set off by iOS 14. They're out in the field, with all the tips to the higher conversion rates you've been hoping for. You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on turning your ad spend around. If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.comDon't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

In today's Shopify ecommerce podcast, my guest is Alexa Kilroy the Head of Brand of Triple Whale.They have developed an analytics platform for key stakeholders of Shopify brands looking to scale their businesses.Triple Whale's (mobile-first) data-driven dashboard combines centralization, visualization, and attribution to illustrate KPIs in a simple and actionable way, making sophisticated insights into advertising performance accessible for any Shopify store.Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com See acast.com/privacy for privacy and opt-out information.

It's the day we've all been waiting for. Meta and Perpetual Traffic converge for the very first time.    In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is the Solutions Engineer for Meta, and Ben Lampert is the Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we're seeing much better data on the other side of 2021. And it's largely a result of Meta doing the work to help companies and agencies navigate this huge shift.   Listen in to find out what the Meta guys think about Kasim's iOS 14 Meta hack—and so much more.    IN THIS EPISODE YOU'LL LEARN: What effect Conversions API has had on advertisers' visibility and data control How to make sure you have a cohesive data strategy What you need to know about PCM and AEM Tips for choosing the right predictive event   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://developers.facebook.com/docs/marketing-api/conversions-api (Conversions API) https://www.youtube.com/watch?v=TETr8siYHis&ab_channel=Solutions8 (Kasim's iOS 14 Best Practice (NOT hack) on YouTube) kasimsbestpractice.com (just kidding) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate.  https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)